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The Latest Apps Meeting Ideas Teambuilding Options & More events meetings marketing style strategy ideas los angeles june 19 2013 Los Angeles Convention Center events 9.95 summer 2013 nt s ve e or at ov n in Brands 10 ople & the e he 50 P Shaping T y re That A f the Industr o Future STyle AND SeRviCe. ONly CORT ReAlly DeliveRS iT. Delivering style and service so your clients look their best. it s why so many event planners trust CORT event Furnishings for their rental needs. With next-level offerings like lounge22 the TM endless Collection luna lighting and Blofield Air Design backed by unparalleled service you can trust CORT to deliver the wow at your next party meeting or event. is there any better feeling than impressing your client visit us at STAy CONNeCTeD live. work. celebrate. 2013 CORT. A Berkshire Hathaway Company. NY Opening November 2013 Guerin Pavilion at the Skirball Cultural Center NEOSCAPE INC. Be the first to host an experience unmatched in the city of Los Angeles. The Skirball s elegant new 9 000square-foot event space opens this fall. guerin-pavilion 2701 N. Sepulveda Blvd. Los Angeles CA 90049 (310) 440-4500 anything YOU CAN DO here Where vision meets versatility Discover endless possibilities... Our centrally located 487-acre campus is ideal for creating a festive and memorable affair. Whether you re planning a dinner for fifty or a celebration for one thousand Fairplex offers endless possibilities. We are your event playground. Our venue your vision Professional in-house creative team Themed decorating Customized lighting Whatever your needs we have the resources to ensure a unique and impressive experience for your guests. Gourmet Fare Award-winning dining and catering services Locally sourced ingredients from McKinley s Farm Fresh market cuisine Versatile space Ballrooms Restaurant & lounge areas Exposition halls plan your next event Contact us to p - 909.622.2220 fairplex 601 W. McKinley Ave. Pomona CA 91768 NY Intimate beautifully designed event space in the heart of midtown Manhattan TheTimesCenter is the centerpiece of Renzo Piano s iconic New York Times Building and the perfect place for your next event. Call 212.556.4300 or visit 242 West 41st Street New York City BEAUTIFUL SETTING. MEMORABLE GATHERINGS. Our restaurants and beautiful surroundings are ideal for intimate or grand gatherings. Hold your next event at Wynn Las Vegas and savor the moment. 702.770.2251 MORE THAN JUST A TRACK BECAUSE YOU RE PLANNING MORE THAN JUST AN EVENT. Catering and Special Events at The Circuit of the Americas From motorsports to concerts to unforgettable social events Circuit of the Americas offers a variety of unique and distinct spaces to showcase your event or social gathering. Experience world-class catering combined with thoughtful planning delicious cuisine and professional and accommodating service. Exceptional track views Track Tour Packages & Drive Experience (coming soon) 24-Hour Security Wi-Fi ADA Accessible State-of-the-art Audio Visual 17 000 parking spaces 512.565.6134 Take a step closer to greatness. Imagine the cheers of the crowd the bright lights the sweet taste of victory. When you take your clients on a behind-the-scenes tour of MetLife Stadium you give them the rare opportunity to walk in the steps of past and future champions. Book your MetLife Stadium private event today and take advantage of some of our special booking programs. And we invite you to give your clients the chance to be a part of history in the making. Call 201.559.1642 or email specialevents today. Once yOu ve reached the tOp dOn t fOrget tO enjOy the view. Live the life. for more information on private events contact a trump Sales representative call 877.458.7867 or visit new yOrK centraL parK SOhO dOraL gOLf reSOrt & Spa MiaMi chicagO LaS vegaS waiKiKi cOMing SOOn waShingtOn d.c. tOrOntO panaMa Discover another side of Shedd Aquarium -- as a spacious gracious setting for your next special event. Whether you re looking for an underwater wonderland a cool coastline with whales or a state-of-the-art meeting facility Shedd can fulfill all your needs. With more than 32 500 amazing aquatic animals from around the world your event will be utterly unique. For more information or to book your next event call us at 312.692.3275. Let Shedd cater to you Tired of the same old meeting spots and event destinations So are we. That s why Rosemont is home to unique and unexpected meeting places. Spice things up at the new MB Financial Park at Rosemont entertainment district filled with lively bars and restaurants comedy clubs bowling and indoor outdoor event space. Or surround yourself in luxury at the Fashion Outlets of Chicago featuring over 120 designer outlets. If you want to break out of the ordinary meet in Rosemont. Get a sneak peek at CH toronto Long Beach Convention & Entertainment Center s six unique spaces--from sleek to laid back cool. Bogart & Co. Pacific Ballroom Pacific Gallery & Patio Promenade Atrium Terrace Lobby & Plaza Top of the Lot There s nothing Check out the live video of our latest event -- http 16cgJG9 Some places just have that glow about them. What can we say We were born with it. Keeping it to ourselves wouldn t be right though which is why we invite you to let your next event bask in our cool sunny days and hot electric nights. We ll go all out to create the one-of-a-kind you with inspiring and unforgettable spaces too. Not to mention free access to our modern Italian furnishings dazzling programmable lights and raucous sound system. We can t help it. We re unconventional that way. like It. Except here. Long Beach California. The Urban Waterfront Playground.TM Luxuriate by open-air fire pits lounge in ultramodern conversation enclaves linger at our indoor caf or party on a roof top with 9000 of your closest friends -- it will be unforgettable. At a March 14 press event for Samsung s S 4 smartphone launch the brand filled Radio City Music Hall in New York with a live orchestra two giant screens and a changing background. Following the presentation the front of the theater was turned into a product display area. Turn to page 201 for more about Samsung s experiential marketing tactics. Summer 2013 2013 BizBash Media On the Cover Some of the people on our list of 2013 s most innovative event professionals. Turn to page 206 to meet them all. From the Editors 39 Meet our new executive editor 41 What would you like to see at events this summer Readers Forum 42 Readers biggest pet peeves about event guests 44 A conversation with TED content director Kelly Stoetzel 46 Marcy Blum s event planning rules 47 BizBash on Instagram 48 P.G.A. of America president Ted Bishop s favorite places 51 PHOTO CAROLYN CURTIS BIZBASH 52 54 57 60 62 65 The Scout Human-powered interactive dance floors Unique poultry dishes and non-chicken alternatives 3-D printing for events For rent the newest chairs tables and surfaces The latest software tools Seven booze-themed teambuilding ideas Meeting-break catering options 68 The new way brands are celebrating anniversaries 70 Blogshop founders tips for boutique seminars 72 Entertainment ideas from the Redmoon Theater s gala 75 Crowdfunding as an event fund-raiser 77 Trends from Diffa s 16th annual Dining by Design 80 Nissan s seamless social media campaign 81 Six inventive ways to raise more cash at fund-raisers 82 Subscription-package gift ideas 84 Three marketing events that avoided in-your-face promotion 86 The latest tips and tricks in sound production 88 Trends in trade show booths from the New York Auto Show 90 Name badges reinvented 91 Fine artists as event entertainment Tiki Barber s athlete-booking agency and the Fresh List 91 Ideas products and trends to have on your radar Venues 103 Making meeting sites more comfortable 106 New spaces for events in Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami South Florida New York Orlando Philadelphia Phoenix Scottsdale San Diego San Francisco Toronto and Washington 145 Advertiser venue directory Event Reports 149 From London the Brit Awards 150 From Austin South by Southwest 152 From Chicago Cond Nast Traveler s issue launch party 156 From Los Angeles the California Science Center s Discovery Ball the Grammys Coachella and the Oscars 164 From Miami the South Beach Wine & Food Festival Cotton Inc. s runway show 170 From New York the Met Ball Fashion Week Robin Hood Foundation s gala British Airways Big British Invite AMC s upfront 180 From Orlando the National Auto Dealers Association s trade show the I.B.M. Connect conference 182 From Toronto the Royal Ontario Museum s ancient prom Open Wine s BeOpenParty the Pediatric Oncology Group of Ontario s gala 192 From Washington Events surrounding the White House Correspondents Dinner 197 Event Innovators 2013 198 The top 10 event brands 206 The 50 most innovative people Ted Kruckel 228 Former In Style and People event planner Cyd Wilson dishes on 17 years of Hollywood parties Like us bizbash Follow us BizBash_News Follow us BizBash_News 31 On OUR COVERAGE OF game-of-thrones Visionaire s Foil-Covered Party visionaire PM_Ad_BizBash_Left.pdf 4 30 13 2 22 44 PM Upfront Week upfronts The Corcoran s Brightly Hued Ball corcoran photos gabor ekecs (game of thrones) courtesy of bureau betak (visionaire) tony brown for bizbash (corcoran ball) mike coppola usa network nbcu photo bank C M Y CM MY CY CMY K The Game of Thrones Premiere TIPS FOR Improving Music Festivals music-festivals Photos Peter sutherland (Music Festivals) eMMa Mcintyre For bizbash (event eMergency) courtesy oF ePson (Presentations) courtesy oF sugar Factory (garnishes) courtesy oF syMantec (greener Meetings) courtesy oF eMilie barta (online attendees) WHAT YOU NEED TO KNOW ABOUT Preparing for an Event Emergency event-emergencies New Apps and Products for Presentations event-technology How Zappos Is Using Events to Transform Downtown Las Vegas downtown-vegas PLUS Digital Scavenger Hunts teambuilding-ideas Ted on Gift Bag Dos & Don ts ted-kruckel Easy In-Office Event Ideas office-events Wacky Cocktail Garnishes cocktail-ideas PM_Ad_BizBash_Right.pdf 4 30 13 Keeping Online Attendees Engaged meeting-ideas Greener Meetings From 3 36 05 PM McDonald s Symantec and Intel green-events BIZBASH Jenny Berg jberg MARKETING associate editor orlando bureau chief MARKETING DIRECTOR Grazia Mohren Mitra Sorrells msorrells COMMUNITY MANAGER Matthew Bologna copy chief web producer Jill Menze PRODUCTION Art PRINT PRODUCTION MANAGER Jerry Logaras design director Joey Bouchard DIGITAL OPERATIONS MANAGER Amy Bucciferro associate art production director Carolyn Curtis CLIENT SERVICES MANAGER Anne Kiefer PRODUCTION CUSTOMER SERVICE ASSISTANT Lauren Iba ez executive editor Anna Sekula asekula CHIEF OPERATING OFFICER Dana Price CHIEF REVENUE OFFICER Anthony Wills CHIEF FINANCIAL OFFICER David Levine choffman Managing editor Claire Hoffman CHIEF TECHNOLOGY OFFICER Matt Lima style editor Lauren Matthews lmatthews VICE PRESIDENT OF PRODUCTION AUDIENCE DEVELOPMENT senior editor Beth Kormanik bkormanik & CUSTOMER SERVICE Rebecca Pappas west coast editor Alesandra Dubin adubin associate editor chicago bureau chief PHoto EVENTS FLORIDA Erika rydberg 305.808.3531 interns Jenna Berris Destiny Martinez PUBLISHER Ann Keusch DIRECTOR OF EVENTS & TRADE SHOWS Sheryl Paladino CoNtriButorS EDUCATION & EXHIBITOR MANAGER Joanna Lenck editors at large Chad Kaydo ted Kruckel ASSISTANT EVENTS COORDINATOR Josh Rivera contributing editors Phillip B. 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ALL RIGHTS RESERVED. REPRODUCTION WHOLE OR IN PART WITHOUT WRITTEN PERMISSION IS STRICTLY PROHIBITED. Reopening early summer 2013 Special Events at Intrepid Museum The Intrepid Sea Air & Space Museum is awe-inspiring the moment your guests arrive. It s a unique venue with one-of-a-kind event spaces the Flight Deck the Hangar Deck the Pier and reopening early this summer the Space Shuttle Pavilion. Customized event and meeting packages for 20 to 6 000 people. Spectacular views of the Manhattan skyline and Hudson River. For more information email eventinfo call 646.381.5301 or visit PIER 86 WES T 46TH & 12TH AVENUE NE W YORK CIT Y C.E.O. and FOundEr David Adler dadler PrEsidEnt Richard Aaron raaron ChiEF OPErating OFFiCEr Dana Price dprice ChiEF tEChnOlOgy OFFiCEr Matt ChiEF FinanCial OFFiCEr David Levine dlevine Lima mlima SALES & BUSINESS DEVELOPMENT viCE PrEsidEnt David Wilkes dwilkes nEw BusinEss dEvElOPmEnt salEs managEr advErtising assistant OFFiCE managEr Tracy Chenoff tchenoff Lauren Adler ladler Lauren Stonecipher lstonecipher Mandana Valiyee mvaliyee Sue Babin sbabin Ann Keusch akeusch Joshua Harris jharris Chris Enriquez cenriquez John Marte jmarte Mara Piazza mpiazza Natalie Egozi negozi nOrthEast markEt lEadEr ad dirECtOr wEst COast markEt lEadEr PuBlishEr midwEst markEt lEadEr PuBlishEr sOuthEast markEt lEadEr PuBlishEr Canadian markEt lEadEr PuBlishEr aCCOunt rEPrEsEntativEs nEw yOrk aCCOunt rEPrEsEntativE lOs angElEs & las vEgas natiOnal nEw BusinEss Nicole Funabashi nfunabashi Bonnie Rayfield brayfield MARKETING markEting dirECtOr COmmunity managEr markEting assistant Grazia Mohren gmohren Matthew Bologna matthewb Brittany Bucceroni bbucceroni PRODUCTION AUDIENCE DEVELOPMENT & CUSTOMER SERVICE viCE PrEsidEnt Rebecca Pappas rpappas dirECtOr OF digital OPEratiOns Amy Bucciferro dirECtOr OF rEsEarCh & dirECtOriEs Jean Jaworek PrOduCtiOn CustOmEr sErviCE assistant Lauren Iba ez Print PrOduCtiOn assistant Andrew Martin CliEnt sErviCEs intErn Kylie Fraser COntaCt production EVENTS dirECtOr OF EvEnts & tradE shOws EvEnt managEr Josh Rivera jrivera Sheryl Paladino spaladino FINANCE & OPERATIONS staFF aCCOuntant Shahla Nas dirECtOr OF it rEsOurCEs & sEniOr dEvElOPEr Wei Zheng OPEratiOns administratOr William Louie CONTACT US COrPOratE hEadquartErs 8 wEst 38th st. 2nd FlOOr nEw yOrk ny 10018 646.638.3600 FEEdBaCk edit dirECtOry listings nEws rElEasEs tips suBsCriPtiOn inquiriEs subscriptions nEw suBsCriPtiOns subscribe suBsCriPtiOn rEnEwals renew rEPrints dani rOsE thE ygs grOuP listings markEting and advErtising PrOgrams sales 2013 BiZBash is a registered trademark of BiZBash media inc. all rights reserved. reproduction whole or in part without written permission is strictly prohiBited. 800.494.9051 Ext. 125 bizbash 52WEST39STREET NEWYORKNY10018 212.366.1828 go-OFFSITE ALL-INCLUSIVE exclusive access to all three levels experienced staff all our A V coffee tea Nespresso fully-stocked beverage refrigerator snacks select office supplies and wired to THE EXPERIENCE designedcustomizable inspire creativity and optimize productivity turn-key and fully an environment conducive to out-of-the-box thinking HOW WILL YOU EXPERIENCE OFFSITE See more innovative uses of our space at goOFFSITE THE UNDERGROUND THE MAIN FLOOR THE MEZZANINE Game Changers From the Editor For perfect wine. BRIX How things have shifted in the new age of innovation. Maintains whites chills down reds to the perfect drinking temperature without the hassle of a messy drippy ice bucket. Make a statement at your next big event. A per perfect corporate giveaway or thank-you gift. Custom logo option avail available. W Associate art director Carolyn Curtis photographs Global Poverty Project s Michael Trainer one of our 50 innovators in New York. shaking things up too. We looked for professionals and corporate entities who were influencing change in the industry whether it was successfully rethinking traditional fund-raisers or conventional entertainment options or adapting to emerging technology with souped-up photo booths holographic fashion shows or concerts broadcast online. They Anna Sekula are the folks that keep the industry looking--and moving--forward. They took risks and experimented with new ideas without losing sight of their goals which is the very reason we decided to highlight them and their work. We re excited about this creative group of thinkers and doers and we hope you will be too. And one last note about change Chad Kaydo our longtime editor in chief left his position in March to pursue other opportunities but will stay on as editor at large. With us for more than 12 years Chad built BizBash into what it is today leaving behind some rather big shoes to fill. Still I couldn t have asked for a better mentor or a smarter more dedicated editorial team to continue finding new ways to share the ingenuity of the industry and inspire our readers to keep coming up with Sign up for the bigger and better BizBash Daily ideas. --Anna Sekula subscribe executive editor hat a difference a year makes. Last year when we published our picks for the most innovative people and brands in the event and meeting industry we gave our Web site a major upgrade at the same time. And here we are again with our third Innovation Issue and more changes and news to share. In the time between the two issues we ve started posting photos live from events to Instagram expanded our coverage beyond the nine markets we d traditionally focused on revamped our trade shows and even won our first Neal Award. (We re very proud of that last one our Building Better Meetings package was recognized in the Best SubjectRelated Package category and we were also finalists in the categories for Best Web site Best Cross-Platform Package for our 2012 Innovation Issue and Best News Coverage for our look at how Hurricane Sandy impacted the event industry.) We made a switch to our e-newsletters as well combining our weekly emails with the Call Sheet to create the BizBash Daily. Now you can get updates from us every day and its responsive design means you can view it on your desktop on your phone or on your tablet. (If you haven t signed up already please do.) This year s crop of innovators was busy PHOTOS NADIA CHAUDHURY BIZBASH ORDER NOW Call 866.780.0007 Email restaurant Ask the Editors What would you like to see at events this summer ARCADE GAME & PROP RENTALS Prosecco popsicles at the Conrad New York More events in an outdoor garden with some kind of sporty activity. Oh and definitely more boozy popsicles. Anna Sekula executive editor I d love to see a more practical approach to hors d oeuvres. I can never understand how planners expect guests to gracefully manage two-handed food while they re standing and holding a drink. Also when serving food on a skewer or tiny fork or little bamboo bowl please provide guests with a disposal option. I constantly see embarrassed guests sheepishly dropping refuse into planters pockets and other guests cocktail tables. Josh Fee Toronto contributing photographer Amenities I really notice and appreciate attention to details for guests summer comfort like sunscreen lip balm and even cool towels at alfresco events. I will add that I ve never met an inflatable pool toy I didn t like. Alesandra Dubin West Coast editor For entertainment there s something quintessentially summery about the band Grace Potter and the Nocturnals. I ve seen them perform at events in Chicago. They re bluesy they rock out hard and they just work so well in an outdoor setting. Bonus they have a really fun song called Hot Summer Night. Jenny Berg Chicago bureau chief WE BRING THE GAME ROOM TO YOU photos Kayla hernandez for BizBash (flip-flops) nadia Chaudhury BizBash (seKula) roBin Gartner (fee) dan hallman for BizBash (duBin) Barry BresCheisen for BizBash (GraCe potter) Courtesy of editors and Vendors (all others) American Express flip-flops from Delta Airline s opening party in Orlando Flip-flops A conveniently placed basket of complimentary--and perhaps logoed--flip-flops in various sizes really helps especially if an event is held right on the beach. Kara Baskin Boston contributing writer An interactive mixology station. The progressive cocktail culture is as big as ever in Miami but I d like to see guests get involved. Hands-on muddling would be a fun way to get thirsty attendees included in the process while being able to showcase their favorite flavors and tastes. Tracy Block Miami contributing writer CUSTOM SCULPTED PROPS AND THEMED ENVIRONMENTS Grace Potter and the Nocturnals at Galapalooza 2011 CALL 305.770.GAME (4263) WWW.PRIMETIMEAMUSEMENTS.COM Share this story editors Readers Forum What are your biggest pet peeves about event guests What Event Professionals Are Talking About They don t read--directional signage information kits provided invitations--and then it s our fault that they are lost at the wrong room late or early. Catherine Fowler president Elements Event Management Toronto When guests R.S.V.P. after the deadline. So many event logistics rely on numbers one extra person can change everything. Gillian Forest event planner State Farm Insurance Toronto People who can t provide a complete guest list and those who show up with extra guests to sold-out events because they can. Jill A. Pall independent event planning consultant New York When guests use our flower vases or candle vessels as ashtrays. Not a pleasant cleanup. Jeffery Crawford event design specialist Mode Function Design Ltd. Toronto When guests place food requests merely because they don t like something. I hate peas but I never say I m allergic to them to make sure they don t show up on my plate. Sharon Fisher idea sparker Play With a Purpose Orlando Waiters being attacked by the same guests all night taking everything off their trays not allowing staff to serve other guests. Valeria Elize events manager of food services Black Velvet New York Catering New York Throwing away recyclables or food that could be composted or even donated. Stop the waste Andrew Dall I.T. marketing coordinator MeetGreen Portland Oregon Asking for tickets the day of the event when ticket sales have already ended. Leila Najafi marketing manager Eventbrite Los Angeles Those that don t read delegate guides and email or call asking for info you ve clearly already given them. James Lyons freelance corporate event manager Manchester England Mina Cicconi wedding and event planner the Planning House Event Services Toronto More comments from readers readersforum 42 summer 2013 photos Courtesy of readers When they walk out of the event with rented centerpieces candelabras napkin rings. Readers Forum In Conversation TED content director Kelly Stoetzel shares how the conference found the next generation of speakers. T he annual TED conference uses the tagline Ideas worth spreading. For this year s event held February 25 to March 1 in Long Beach California a more appropriate description may have been Ideas worth gathering as organizers embarked on a worldwide talent search to find new speakers to join such big names as Bono Peter Gabriel and Google co-founder Sergey Brin on the conference stage. TED content director Kelly Stoetzel says the contest was a natural extension of the conference theme The Young. The Wise. The Undiscovered and it yielded 33 amazing speakers that the conference otherwise would not have found. Stoetzel shares the process behind TED s talent search and plans for the future. How did this idea for the talent search develop We started thinking about how we are going to find the undiscovered. That s a challenge because if they are undiscovered we are not reading about them or seeing them speak in other spaces. We have TEDx events which are independently organized TED-like events put together by people who apply for a license. So we thought it would be interesting if we partnered with some of these organizers and gave them a little budget and they produced these events for us. You held these talent-search events in spring 2012 in 14 cities around the world. What did these events look like We put out a call in every region we went to. For example [when] we were going to Johannesburg we tried to get awareness of the event in the southern part of Africa in lots of different countries. People applied to participate in these talent-search events and we went through a few thousand applications and selected 20 to 30 speakers for each event. The talent search lasted for about three months. Over that time we heard from 293 speakers total. We told them they had up to six minutes to speak--some gave samples of their talks some gave There is no shortage of great work and great ideas happening all over the place. the talent-search speakers. The really rewarding part is to see attendees there connecting around these speakers ideas and applying them to their own thinking. Tell us about your overall program-development strategy. Ahead of finding names for the program we start to think what topics are really important to cover--for example us information on why industrial design or emerging technolthey should speak at TED. ogy or the global economy. Then we When we went to each start to think of what that four-day city we would have a day narrative might look like what types of rehearsals the day beof things would happen. TED has for fore the event. Sometimes a long time been 12 sessions so we ll it was in the venue start to think about what kinds of sometimes it was in a conspeakers might go into those sessions ference room in a hotel. and then start thinking about who is All of the speakers would the right person to have speak to each rehearse with us and we d of these things. We also save room give them feedback--sort for topics that come up. It doesn t all of a chance to tweak their get set in stone at that time. It s still a presentation. Hopefully really malleable process. The way we that would help them do invite speakers too--it s rare we do a even better the next day. straight invitation. Usually we ll have How did you evaluate a conversation with someone and say the presentations We We d like to explore the possibility of put all of the talks online having you speak. So we can make sure it is truly going to be a fit and we don t get into a position where it s not and then we have to back out of it. Will you be doing a similar talent search for TED2014 Doing this was an incredible amount of work but I think it really yielded 33 fantastic speakers. We are really happy we did it. I ve noticed since then a lot of TEDx organizers are trying to do this. It s a great way to get people together who will be at your event later on. on and invited Are you pleased with how the It gave us time to get to know the people to score them on content and talent-search speakers performed speakers and for them to get to know presentation and to add comments. They added a real depth to the each other. That gives them a level We had almost 16 000 ratings and program that we may not have had of comfort that they wouldn t have about 10 000 comments on the talks otherwise. They were people that otherwise had. in two months. It was a good way to we clearly wouldn t have found any I don t think we ll do it again the see them through the eyes of other other way. What was exciting too same way we did it. It s just physically people. We used the voting to help us was we were able to show off requite hard. We are a pretty lean team. form the conversations but ultimately ally big creativity happening all over To be gone for three months is a lot. we made the final decision. So we the place and some truly incredible But in doing it it gave us some great chose 33 speakers and performers to young people. We had a number of ideas for how we can work with TEDx be in the main stage program. kids in the program and all of them organizers to achieve the same results After the selections how much we found through the talent search. without having to do quite as much communication did you have with The youngest was Richard Turere travel ourselves. There are people these speakers before February s who is 13 years old. He is from Kenya around the world doing these great conference We d have sort of a back- and is Maasai and from ages 6 to 9 events--they bring in amazing speakand-forth which varied by person and he was responsible for keeping the ers we wouldn t have found who what their topic was how far along family s cattle. During that time he are living and working in their own they were. We worked with them to came up with this system which he communities. It was definite evidence come up with a way of telling it that has since perfected The cattle were there is no shortage of great work was clear and reflective of themselves being eaten by lions so he took some and great ideas happening all over and the things that were most impor- motorcycle parts and flashlight parts the place. So if people start to feel like tant about the story to them. Then and put together a security system they are running out of speakers it we did rehearsals over Skype and of that keeps the lions away with 100 may be time to look in other places-- course they rehearsed on site once percent accuracy. He was amazing. We we got so excited by all the amazing the event began. heard excellent feedback about all of people we met along the way. Share this story readersforum 44 summer 2013 Interview by MItra SorrellS photo Ryan Lash NY Readers Forum My Rules 2. Adjust your mode of operation (within reason) to work harmoniously with each specific client. Some prefer to communicate via basecamp others want to talk to you on the phone regularly and email only when it s just about logistics. Ask each client how they prefer to communicate who they expect to be their main contact (and be clear about the time you will be spending with them personally) and find out about the sorts of things that make them bonkers--having these discussions at the beginning of your relationship can save you a lot of anxiety later on. 3. Be very very specific with everyone working on your event. As we all know by now the variations on a white shirt and black pants are extraordinary. 4. An event has to have a beginning middle and end with each of equal importance. And each juncture has its own rhythm and atmosphere. The staff who bid goodbye to the guests at the end must be as cheerful and sincere as those who say hello at the beginning. This might mean staggering your staff so that people who set up in the morning are not the ones who are there at 3 a.m. 5. The area where guests exit has to be as pristine and pretty as where they entered. If for example a wedding ceremony has taken place it s important to sweep up the rose petals and remove the chuppah if the guests must eventually leave through that area so it doesn t go from looking amazingly celebratory to just sad. The last memory of an experience is apparently the most indelible. 6. Obviously the more detailed your run of show is the better use it will be to you. However you also have to be ready to ditch it if the party calls for it. If the DJ has just rescued everyone from somnambulism have the nerve to cancel the sorbet course at the spur of the moment even though it s been paid for. Your ability to think on your feet and constantly assess how things are moving during the event is what will make all the difference. 7. Steal your ideas from outside the event arena. The fun in all of this--both for planners and clients--is to render things doable for events that previously only existed in other realms. 8. Walk the whole thing through start to finish as if you are a guest and not even a particularly V.I.P. guest to gauge the experience. On a few occasions we ve had the budget to have a full-on dress rehearsal service food and entertainment the day before. What a luxury that is and how amazingly enlightening. Marcy Blum has been producing weddings and other events for 27 years. The third edition of her book Wedding Planning for Dummies was released in December 2012. 1. Think outside of the box is such a terrible clich at this point. What box anyway It s really about thinking without restraint. Look at a space as if there has never been an event done there before and envision what might be the best way to utilize it for your particular needs. photos Nadia Chaudhury BizBash (Blum) Courtesy of iNstagrammers (all others) BizBash on Instagram To show us--and maybe our Twitter followers--what you re up to tag your Instagram photos with BizBash. We ll tweet our favorites from BizBash_News. West Club Nestled in the heart of Midtown Manhattan Setting up the groundbreaking ceremony for the new MGM Cotai in China posted by darrenjkerr The historical 3 West Club - Providing world-class cuisine Seamless service and diverse event space that blend to create a unique and lasting experience 3 West 51st Street New York NY 10019 212-582-5454 ext. 2310 A branded ice bar at a Russian-themed internal employee event in Whistler British Columbia posted by megsdcampbell Check-in for the Behold America exhibition opening at the San Diego Museum of Art posted by sgrossman83 Follow us on Instagram bizbash_news Readers Forum Where I Go The man charged with growing the game of golf in the United States shares his favorite places. Fairmont Hotel Southampton For an Outdoor Event The P.G.A. Grand Slam of Golf is held at Port Royal Golf Club in Bermuda (5 Middle Road Southampton Bermuda 441.234.0974 portroyal and we stay at the Fairmont Hotel Southampton (101 South Shore Road Southampton Bermuda 441.238.8000 fairmont .com). The restaurant there the Ocean Club has a spectacular view and great seafood. For a Private Dinner The front porch at La Trattoria Italian Restaurant (201 North Madison Ave. Greenwood Ind. 317.859.0487). This old house is converted into a quaint restaurant in old Greenwood. It features the absolute best filet mignon on the face of the earth and you can complement it with a side of angel hair and meat sauce. The best-kept secret in the Indianapolis area. To Stay Off the Radar Rothmann s Steakhouse (3 East 54th St. New York 212.319.5500 rothmanns [There are] lots of great steak houses in New York Capital Grille but Rothmann s is located quietly on East 54th Street and the great steaks are complemented by a delicious steak sauce which is sweet with a nice touch of horseradish. To Play 18 Holes With Sponsors Valhalla Golf Club (15503 Shelbyville Road Louisville Ky. 502.245.4475 owned by the P.G.A. of America and site of the Ryder Cup P.G.A. and Senior P.G.A. Championships. This Jack Nicklaus design sits on a beautiful wooded and rolling piece of Kentucky property. It s all golf and all you want. photos Montana pritchard the pGa of aMerica (Bishop) courtesy of Venues (all others) Ted Bishop is president of the P.G.A. of America whose events include the 95th P.G.A. Championship August 5 to 11 at the Oak Hill Country Club in Rochester New York. For a Group Dinner One of the private rooms at St. Elmo Steak House (127 South Illinois St. Indianapolis 317.635.0636 The place is renowned for its shrimp cocktail and steaks. It s the city s oldest steak house in a state know for beef. For My Favorite Meal Southern fried chicken in the Trophy Room at Augusta National Golf Club (2604 Washington Road Augusta Ga. 706.667.6000 Not only is the food and service worldclass but just knowing that you are going to be on the first tee the next morning which is located a few yards from the Trophy Room is the most special experience in all of golf. To Get Inspired I go to the Legends Golf Club (2555 Hurricane Road Franklin Ind. 317.736.8186 theleg I love what I do and the people I work with. We have 45 holes of Jim Fazio golf and my passion for golf is such that every single day I get motivated to make the game better at the Legends. Almost every golf professional feels this way. We are so lucky to work at a place where other people play. Hotel Del Coronado For a Destination Event The Hotel Del Coronado (1500 Orange Ave. Coronado Calif. 619.435.6611 has it all great beach great old hotel with tons of history great restaurants within walking distance and the best weather in the United States. Marilyn Monroe filmed Some Like It Hot here. For Urban Outdoor Entertaining The Delta Sky360 Suite at Yankee Stadium (1 East 161st St. New York 718.508.3955 com). You have access to one of the finest food courts in all of sports and then you can dine outside to the crack of bats and the relaxing pregame atmosphere at the most storied ballpark in America. Texas School Book Depository When I Need a Break From Golf I visit historical sites. Two of the most compelling I have visited in the U.S. are the Texas School Book Depository (411 Elm St. 214.747.6660 in Dallas and Thomas Jefferson s Monticello (931 Thomas Jefferson Pkwy. Charlottesville Va. 434.984.9800 I also like to go to Lucas Oil Stadium (500 South Capitol Ave. Indianapolis 317.262.8600 to watch the Colts. For an Intimate Meeting A back booth at the Capital Grille (40 West Washington St. Indianapolis 317.423.8790 in the Conrad Indianapolis (50 West Washington St. Indianapolis 317.713.5000 I love the pictures on the wall which feature famous Hoosiers and the mark they left on Indy and our state. Share this story readersforum 48 summer 2013 for booking information please email us at newyork_rocks new york hardrockcafenewyork join hardrockcafenyc 1501 broadway times square 1-212-343-3355 2013 Hard Rock International (USA) Inc. All rights reserved. TM Audio Lighting Staging Video Labor Rigging Power Distro Mobile Stages 866-950-8343 Event.Tech Tracking the Latest Event Trends Ideas and Strategies Edited by LaurEn MatthEws The Scout Power to the People Energy Floors ( offers human-powered interative dance floors for event rentals worldwide. The eight-inch-deep tiles each house small generators the tiles compress when stepped on activating the generators to convert the kinetic energy produced by the dancers into electricity. The power can be used to activate the colorful LED light tubes inside the tiles that respond to the movement of dancers or nearby electrical systems. Rental pricing for the 30- by 30-inch modular tiles varies but to rent four tiles for one day would cost around 1 300 not including VAT set-up logistics and custom requirements. Most dance floors require between nine and 100 tiles. --Lauren Matthews photo Anneke hymmen summer 2013 51 New on the Menu Chicken Three Ways including chicken Ni oise on a coconut shell with potatoes green beans tomatoes kalamata olives and hard-boiled quail eggs deconstructed chicken yakitori and a chicken taco with papaya red radish cilantro sprouts and tomato sofrito by Encore Catering (416.661.4460 in Toronto By Lauren Matthews Herb-marinated chicken breast in a burnt ancho orange sauce and garnished with avocado salsa served with corn cake and a cubed heirloom tomato salad by The Spot Gourmet (818.861.7335 the in Los Angeles Pan-seared Airline chicken breast served with beluga lentils caramelized brussels sprouts spaghetti squash braised Tuscan kale and Spanish salsa verde by Paramount Events (773.880.8044 in Chicago Ballotine of chicken stuffed with preserved lemon pine nuts leeks and currants by Marcey Brownstein Catering & Events (212.807.0568 marceybrown in New York Roasted chicken breast stuffed with leek-andspinach farce served with basil polenta fries and baby arugula in a savory herb jus by Gourmet Caterers (617.522.2820 gourmet 52 summer 2013 photos simon La for BizBash (EncorE catEring) nadia chaudhury BizBash (marcEy BrownstEin catEring) BridgEt KEnny for BizBash (thE spot gourmEt) christophEr grEEnE rEd wEddings (paramount EvEnts) gary tardiff for BizBash (gourmEt catErErs) Party Fowl No one wants bland rubber chicken. Instead try these unique poultry dishes-- as well as non-chicken alternatives-- that are both tasty and budget-friendly. Chicken Updates Chicken Alternatives Turkey Milanese with a breadcrumb crust served with a chopped radicchio endive and arugula salad by Marcey Brownstein Catering & Events (212.807.0568 marceybrown in New York Tempura tofu and cucumber kimchee in a ginger green onion dressing served with a taro-stuffed black and white sesame fried dumpling in a sweet chili sauce by Encore Catering (416.661.4460 in Toronto Roasted red pepper and miso risotto cakes served with silken tofu grilled marinated vegetable stack and asparagus in romesco sauce by Gourmet Caterers (617.522.2820 in Boston Crab avocado mango and cucumber timbale served with white gazpacho by The Spot Gourmet (818.861.7335 in Los Angeles Braised short ribs served with stone-ground grits roasted corn baby bell peppers heirloom cherry tomatoes leeks wild mushrooms and ginger gremolata by Paramount Events (773.880.8044 in Chicago Share this story catering summer 2013 53 Printed Matter Three-dimensional printing may soon make its way to an event near you. Technology an updated photo booth only available for preorder that can print miniature while the company focuses figurines of its subjects on getting the first batch which Japanese creative of pens out to the product s agency Party did for its Kickstarter backers. recent Omote 3D pop-up Also on the horizon 3-D in Tokyo. Participants paid printers that create event between 265 and 530 and decor. New York-based stood for a 15-minute scan company Shapeways--an to capture their images. A online marketplace for 3-D 3-D printer then constructed printed objects where users tiny replicas of the subjects can upload images they keeping the original colors want to print and receive a and textures intact. Simifinished product via mail-- larly Brooklyn outfit Maker- recently hosted a contest A 3-D printer made tiny By Jenna Berris Bot introduced its 3-D photo challenging users to design figurines of guests at booth inside the company s 3-D wedding decorations the Omote 3D pop-up. The reality of 3-D printing has come Manhattan store last November. For including centerpieces a long way and now the technol 5 visitors can scan their faces inside cake toppers vases and party favors. for private events due to the high ogy is popping up across various the booth and walk out with a replica The company also hosts tutorials cost of equipment transportation industries to produce objects such of their heads. and demos and can send staffers to and staffing. (Though it does plan to as jewelry clothing hairbrushes and Artists may soon be sketching 3-D entertain at private events. host other pop-up events in the fuheadphones. The process works by portraits in plastic in lieu of caricaturBut while the creative possibiliture.) MakerBot printers range from scanning 2-D images then building ists at events too WobbleWorks ties are nearly endless and the tech- 2 000 to 3 000 retail plus the cost them one layer at a time using mate- 3Doodler is a pen that emits hot plas- nology is growing more affordable of the printing materials. Although rials including plastic ceramic metal tic as the artist freestyle draws in the pricing currently remains somewhat the company does not currently offer and more. air and the plastic then solidifies into prohibitive when it comes to hosting its photo booth for event rentals its Proving its relevance to the the shape of the design. 3-D photo booths at corpofour New York City locations can host events world several companies are The lightweight device More technology rate events. Party the agency private in-store demos and staffers taking the concept to the consumer costs 75 however behind Omote 3D does not can create custom 3-D products and ideas bizbash space as an activity in particular as 3Doodler is currently paraphernalia for corporate events. .com technology currently offer the scanner photo Courtesy of party U LT R A L O U N G E ...your go-to venue for an unforgettable experience Holding up to 1 200 guests Icon Ultra Lounge is the premier location for your next special event no matter how big or small. Located in the heart of Downtown LA across the street from the Los Angeles Convention Center LA Live and Staples Center. WWW.ICON.LA SPECIALEVENTS ICON.LA 1248 S. FIGUEROA LOS ANGELES CA 90015 213-867-6000 BRING THE GLOW OF THE SUMMER SUN TO YOUR NEXT EVENT EVENT RENTALS EVENT D COR CUSTOM FABRICATION PRINTING & GRAPHIC SOLUTIONS b l u e p r i n t s t u d i o s . c o m 41 5 . 9 2 2 . 9 0 0 4 Plan for inspiration. For Rent A Seat at the Table Check out the latest chairs sofas and surfaces available for events this season. By Lauren Matthews Summerland vintage patio furniture in buttercup including two-seat glider 44.50 armchair 23.50 and side table 13.50 available throughout Southern California from Town & Country Event Rentals (818.908.4211 D Rose sofa in fuschia 625 available in Los Angeles New York and Miami from Luxe Event Rentals (323.758.5344 luxeevent Photos Jennifer Perez (town & Country event rentals summerland vintage) 501 studios (Cort event furnishings naPoleon) Courtesy of vendors (all others) Napoleon dining table and armchairs price upon request available nationwide from CORT Event Furnishings (888.710.2525 Arctic 5 Snow Leopard chair price upon request available nationwide from Lounge22 powered by CORT Event Furnishings (888.710.2525 Madeline chair 145 available nationwide from Designer8 Event Furniture Rental (323.962.2062 Maxwell side table 150 and Studio bench in green 175 available throughout the Northeast and midAtlantic from Taylor Creative Inc. (888.245.4044 Vintage sofa 395 available in South Florida from Ronen Rental (305.893.9334 summer 2013 57 For Rent True Blue sofa price upon request available nationwide from FWR Rental Haus (877.637.3744 Beechwood table and stools prices upon request available throughout California Arizona and Las Vegas from Lounge Appeal (888.229.9990 Moda dining chair 22 available worldwide from Blueprint Collection (415.922.9004 blue Carre banquet 495 and Industrial Revo caf table 240 available throughout Southern California from FormDecor (310.558.2582 Sofa from 315 available nationwide from Modern Inflatables (813.321.5434 Ella table with oak top 195 available in South Florida from Ronen Rental (305.893.9334 Edison end table 39.50 available throughout Southern California from Town & Country Event Rentals (818.908.4211 Monroe slipper chair 150 Chateau velvet banquette 350 Ivory Emperor chair 125 and Chevron pillows 20 each available nationwide from Suite 206 (214.749.0400 58 summer 2013 Photos stePhen Karlisch (suite 206 s Monroe sliPPer chair) courtesy of Vendors (all others) Ashbury table price upon request available nationwide from AFR Event Furnishings (888.237.7368 Kristalo table 250 available throughout the Northeast and mid-Atlantic from Taylor Creative Inc. (888.245.4044 Lego love seat 295 available worldwide from Blueprint Collection (415.922.9004 Round About price upon request available nationwide from FWR Rental Haus (877.637.3744 Imperial bench Kings dining table and Majesty throne prices upon request available throughout California Arizona and Las Vegas from Lounge Appeal (888.229.9990 Oak cocktail table 145 from the Zak Collection available in the New York metro area through Classic Party Rentals (212.752.7661 Oval Savoya table 175 available worldwide from Blueprint Collection (415.922.9004 Elio chair price upon request available nationwide from AFR Event Furnishings (888.237.7368 Mariner dining table 200 and Bellini chairs 18 each available throughout South Florida from Lavish Event Rentals (205.731.2203 Photos Courtesy of Vendors Walnut stools 85 each available throughout South Florida from Lavish Event Rentals (205.731.2203 Madame Butterfly sofa in green 625 available in Los Angeles New York and Miami from Luxe Event Rentals (323.758.5344 Corset lounge chair 298 available throughout Southern California from FormDecor (310.558.2582 summer 2013 59 Easy Button Manage Guest Information and Seating Assignments Social Tables helps planners diagram an event s layout and assign guests to specific seats. Users can upload a floor plan or the system can generate a diagram based on room dimensions. Attendee lists can be imported by linking to external registration systems or by uploading a spreadsheet. The system pulls in data from attendees social networks automatically recommending seating configurations based on user-defined criteria. Planners can also use Social Tables to manage meal preferences track R.S.V.P.s add notes and manage check-in. The system is cloudbased so multiple people can work on an event at one time with either full or limited access. (Disclosure Social Tables is a BizBash partner.) Manage Guest Check-In Zkipster is an iPad tool to manage guest checkin at private events. It launched in November in the United States after debuting in Europe in 2011. Users upload a guest list then access it at the event through an iPad app. Hosts can edit the guest list in real time and send email and text alerts when specific guests arrive. After the event the system can generate data such as the time that people arrived which can be helpful when planning for future events. Soon updates will allow each guest to be identified with a photo rather than just a name. Pricing can be on a per-event basis for 75 or as a subscription for 750 for four months or 2 000 per year. Host Live Events Online Blyve can be used to host interactive online events such as product launches educational sessions or training exercises. Walgreens has used Blyve to host an interactive chat on beauty tips with the link to the chat embedded on the Walgreens Web site. The system has interactive features such as polls and moderated Q&A functions. A Twitter widget allows hosts to search for tweets about the online event and then invited the Technology These new tech solutions will help you do your job better. By Mitra SorrellS people who tweeted to join the conversation. The platform At Dell World 2012 the company can also integrate media from used Postano to display a live feed Ustream YouTube Instagram of content from conference hashtags and other services. Hosts can during the C.E.O. s remarks. use the platform to generate revenue by including ads or offers from sponsors. Pricing recognize sponsors the company information creating an instant lead is either per event or for recurring can add custom wraps on the unit or retrieval system. events based on the number of add logos or other information to the participants. user interface screen. Display Guests Photos Eventstagram is a customizable Display Social Media Feeds Show a Presention on Attendees Web app that allows organizers Postano creates displays that can Phones Meeting attendees will to display a real-time slideshow of be used at events or online. It aglikely have their smartphones and photos taken at an event and shared gregates content from Twitter tablets out during presentations on Instagram. Launched last fall Facebook Instagram YouTube so why not use those devices to planners create a free account on Tumblr Pinterest and other platengage them in the session That s the Eventstagram Web site indicatforms based on specific account what NiceMeeting aims to do. The ing the start and end dates of the names or hashtags. Hosts can moni- browser-based service allows users event its hashtags and location tor the content before it is shared to view presentation slides on their and the desired speed and animaor have it instantly displayed. The device in sync with the presenter tion of the photos. At the event the Postano display can be designed with eliminating the need for a large Evenstagram feed can be displayed custom colors logos and animascreen. Attendees can flip back and on monitors or large screens. It s free tions and it can be shared through forth through slides at their own to display as many as 100 photos for Facebook a Lightbox widget on a pace add notes save slides submit a total of one hour (that time can large screen or on a touch-screen questions to the speaker and chat be allocated in increments). For 50 monitor. At Dell World in December with other attendees. Presenters can planners can display 1 000 photos the company used Postano to use it to conduct polling and share for six hours and receive moderation display a live feed of content from files in real time. Planners can upload capability. There s also a 300 Gold several conference hashtags during their registration list so NiceMeeting package that allows users to create a remarks from C.E.O. Michael Dell and access is only available to registered custom design with one of the preelsewhere at the event. Additional attendees or they can leave it open. designed themes or by uploading Postano clients include Tiffany & their own background fonts logos Company Microsoft and Nine West. Provide Interactive Video Walls and sponsor information. The Gold Pricing starts at 5 000. CNN used an interactive video wall package accommodates 10 000 during its election coverage and images displayed for 24 hours. Offer Secure Charging Gadgetnow events can too. PSAV offers two charging stations are hot commodi- standard sizes each using 46-inch Create an Event App Emobile is ties at conferences and trade shows square screens configured in either the newest product in the suite of but they can also be a hassle as users a two-by-two or three-by-three event management software from have to wait for their phones to finformat. The company can also create Etouches. The tool allows users to ish. Brightbox eliminates that issue. custom screens of any size. The wall design test and publish their own The station is secure so users can operates like a large iPad with about Web-based mobile app through a leave their phones for a few minutes two dozen apps to create maps pre- simple drag-and-drop interface. The or a few hours. Each unit has six sentations and games. The product product is integrated with other compartments that are unlocked can be used as a presentation screen software from the company so with the swipe of a credit card. At in educational sessions or in common planners can import data such as events where the units are provided areas as interactive digital signage agendas and directories of speakers by the host or sponsored by a vendor to provide venue maps and sponsor and attendees. Additionally attendcharging is provided for free to the information for example. At a trade ees can use the app to communicate attendees so the credit card just show the map can be set up to diswith one another. Emobile is acts like a key. Brightbox launched in play exhibitor logos and information available as a mobile app for iOS early 2012 and has been used at the when users click on a specific booth. Android and other platforms. The Democratic National Convention and Within a booth users can input their product is a 500 add-on to the the New York Times Travel Show. To email address to receive additional Etouches software package. Share this story event-technology 60 summer 2013 photo Courtesy of postano Teambuilding SF Mixology hosts group cocktail competitions in the San Francisco Bay Area. Team Spirits Tropical Tipples Wildly Different (407.654.7447 wildly offers its 90-minute Tropical Libation Container Creation activity at indoor and outdoor venues throughout Orlando. Guests are divided into teams and tasked with creating a tropical cocktail container using real fruit and decorations such as paper umbrellas. After creating the fruity vessels teams make a poster and come up with a product name then present their final product. Guests vote on the best presentation and the winning team receives medals. The activity costs 2 000 plus 25 per guest and works best with 20 to 200 participants. using liqueurs handmade bitters and fresh ingredients. The tipples are then served and at the conclusion of the two- to four-hour event judges pick a winning team based on teamwork. Pricing is flexible. Mandatory summertime activities should have a fun free-spirited vibe. Here are seven laidback booze-focused teambuilding events that let groups bond over ... By Jenny Berg Chicago s SideTour offers classic cocktail mixing. (347.407.2835 has partnered with mixologist Revae Schneider to offer Mad Men-themed cocktail classes in Chicago. Held at Schneider s headquarters for six to 16 guests--or larger groups if held at an office or event space in the area--the Pub Crawls Boston-based activity teaches guests how to creTeamBonding (888.398.8326 teamate classic cocktails inspired by the stages teambuildshow s characters. An Old Fashioned ing events throughout the U.S. Suds & Snacks Parties for example is called the Don a and Canada. Its new Pub Crawl That Cook (888.907.2665 Scaventure combines a treasure offers its two- daiquiri is dubbed the Peggy. Pricing hunt with a pub crawl catering and-a-half-hour Brews & Bites event starts from 60 per person. to groups of 15 to 100. During the in Chicago San Francisco Seattle Vino The Lodge at Sonoma three-hour activity groups visit a and Portland. The activity can be (707.935.6600 string of bars. At each stop they held in an office or at an event in Northern California offers its tackle puzzles put on performances venue and caters to groups of 10 Authentic Grape Stomp activity. and search for items such as swizzle to 300. After a tasting of local craft Performed relay-style for groups of sticks and bottle caps. At the final beers and a lively cooking demo Serious Cocktails SF Mixology stop each team creates and names groups divide into teams to preany size the activity takes place on (855.736.4948 the resort s grounds and has two its own cocktail and the crowd votes pare appetizers such as fish tacos hosts group cocktail competitions guests at a time stomp on 25 pounds on the best drink. Pricing starts at or sweet-and-sour chicken wings. at popular bars and nightclubs of grapes in wine barrels. The staff about 2 800. Guests present their plates to a throughout the Bay Area. The events also provides information on the panel of judges and the winning which are available for a minimum region the grapes and the history of Craft Brew LA Beer Hop team scores a prize. Participants of five guests or a maximum of 500 (323.928.2113 offers wine-making. Pricing varies dependleave with recipes and receive phoput teams of participants behind the private tours of Los Angeles-area tos via email. Pricing starts from 95 ing on group size but costs about 50 bar to stir up their own concoctions per person. craft breweries. The summery Beach per person. Cities Tour stops at South Bay spots including El Segundo Brewing and a beer-savvy tour guide is included. At each locale guests get a guided tasting and the tour buses are stocked with a cooler for purchases made along the way. Tours accommodate six to 15 guests last around five hours and are priced by group size. Retro-Style Sips SideTour 62 summer 2013 More teambuilding ideas teambuilding photos Michael specht (sF Mixology) Willy chandler (sidetour) BOOK YOUR EVENT WITH ARTsCApE Three unique and vibrant cultural venues located in downtown Toronto Artscape Wychwood Barns Daniels spectrum Artscape Gibraltar point Christie st. & st. Clair Ave. parliament st. & Dundas st. E. Toronto Island Contact us today to plan your next corporate private or community event. Managed by Artscape a non-profit organization that makes space for creativity and transforms communities. Meetings Outdoor break including a carving board international cheeses and breads and paella by Lake Lanier Islands Resort (770.945.8787 in Buford Georgia Fueling Station By Lauren Matthews Hotel caterers share their latest options for meeting break spreads. Charcuterie selections hanging from a steel bow by Wyndham Grand Orlando Resort Bonnet Creek (407.390.2300 in Florida Colorado craft beer tasting and pork bar including chicharrones in pickled cornichon aioli B.L.T. grinders mini hog Dagwoods pork-cheek pastrami Reubens and housepickled vegetables by Hyatt Regency Denver Tech Center (303.779.1234 techcenter in Colorado Refreshment break buffet including chicken chutney salad in phyllo cups hummus with celery and carrot sticks Very Berry shooters mangocarrot nectar and homemade granola with Greek yogurt by the Hilton Tucson El Conquistador Golf & Tennis Resort Executive Conference Center (520.544.5000 in Arizona photos Courtesy of Vendors Build-your-own trail mix and smoothie station including the Ready Set Glow smoothie with a ai berries flaxseed and coconut water and the Jump Start smoothie with blueberries bananas Greek yogurt and flaxseed available at all Kimpton Hotels & Restaurants (888.954.6786 MORe summer 2013 65 Meetings Cookie station including Oreos pecan sugar cookies and gingersnaps as well as ice cream lemonade and sweet tea by the Trump SoHo (212.842.5500 in New York Lemon Break including a lemonade display lemon tarts lemon sorbet lemon candies lemon confit lemon drops lemon shooters lemon chiffon cakes lemon cr me br l es lemon rum babas lemon napoleons and lemon meringues by Newport Beach Marriott Hotel & Spa (949.640.4000 in California Vitality conference breaks including open-faced Parma ham sandwiches with sun-dried tomato spread ricotta and basil available at all Swiss tel Hotels & Resorts (866.662.6060 locations Breakfast bites including French toast sticks fruitinis mini yogurt parfaits bite-size beignets and cereal shooters by W San Diego (619.398.3100 Local treats spread including pecan caramel turtles trail mix with chocolatecovered coffee beans pretzels and dried cherries brisket quesadillas with poblano ranch dressing chocolate and dulce de leche tartlets assorted Sweet Leaf iced teas and coffee by Hyatt Regency Lost Pines Resort (512.308.1234 in Austin Texas 66 photos Courtesy of Vendors Florida Orange Break including orange-laced cookies and macarons orange chocolate-covered cherries and apricots orange-ginger muffins frozen orange pops crystalized orange rings and a variety of orange-flavored beverages by Boca Raton Resort & Club (561.447.3678 in Florida Savory break spread including Thai chicken satays sushi and sashimi smoked mountain trout and cr me fra che on cucumber edamame and seaweed salad and vegetable smoothies by Lake Lanier Islands Resort (770.945.8787 in Buford Georgia photos Creative FoCus photography (BoCa raton resort) Jon simon (Westin neW york) Courtesy oF vendors (all others) Interactive American Apple Culinary Break which involves a specialist teaching the craft of creating apple pie as well as a spread of apple tarts fresh apples and apple juice by the Park Hyatt Washington (800.778.7477 Popcorn Couture Cinema Break including mixtures such as All American (bow-tie pretzels peanuts and M&M s) Rio Bravo (chipotle chili powder corn chips and lime) and Bedtime for Bonzo (banana chips Nestl Buncha Crunch and toasted coconut) by Walt Disney World Swan & Dolphin (800.524.4939 in Orlando New York-style deli station including potato knishes grilled pumpernickel bread the Pickle Guy pickles local mustard and Schaller & Weber deli meats by Westin New York Grand Central (212.490.8900 Share this story meetings summer 2013 67 History Lesson Trend Corporate anniversaries offer brands an authentic way to connect with consumers. By Lauren Matthews An economy-inspired trend known as comfort that allow corporations to access and use their marketing has led to a recent rise in brands histories as a marketing tool. The agency can celebrating anniversaries not just internally but research write and publish custom corporate also with customers. The idea is to play up their history books but offerings extend far beyond authenticity by tapping into their corporate that. Companies don t always use history in histories. Companies like Oreo L.L. Bean Motel the most imaginative ways says History 6 GMC Trucks Target and LifeSavers all marked Factory vice president and managing direc50th or 100th anniversaries in 2012 with social tor Jason Dressel. We try to get them to look media campaigns print digital and TV ads beyond the proverbial coffee-table book. It s not giveaways live events promotions and retail just about finding the history but leveraging it elements. Some brands have been celebratto use for marketing goals. ing quirkier uneven milestones like Bergdorf Dressel says that social media--Facebook s Goodman s 111th anniversary festivities which timeline feature in particular--has put pressure included a gala a documentary film a book on brands to create and promote historical and exclusive merchandise. Heritage fashion content because heritage details authentibrands have also been making a comeback cate and build a brand by giving it a face and with nostalgic budget-friendly brands like context. We can help companies curate chanWoolrich Red Wing Pendleton and Carhartt nels like Pinterest and Facebook he says. Just being sold at stores like Urban Outfitters and throwing up old things doesn t keep people J.Crew. Even luxury brands such as Louis Vuitton engaged. With so much noise it really requires and Herm s are increasing sales in a weak more authentic content for companies and economy by creating campaigns that focus on brands to differentiate themselves. heritage and history instead of high fashion. In addition to supporting history-based Companies looking to commemorate a marketing campaigns the History Factory also milestone with an all-encompassing anniversary offers a variety of strategic tools for clients campaign can check out Washington-based including multimedia projects exhibits corporthe History Factory (703.631.0500 ate recruitment management a one-stoparchival services and more. Recent cliShare this story shop heritage management agency ents have included Time Warner Cable that specializes in custom solutions corporatehistory Adobe and Brooks Brothers. The History Factory created a company history exhibit for UniGroup which owns moving companies United Van Lines and Mayflower Transit at its corporate headquarters in Missouri. photo Courtesy of history fACtory Meeting Style The Anti-Conference Bri Emery and Angela Kohler are traveling the world to host their sold-out style-driven boutique seminars for bloggers. By Melissa Ward schorsch Beige. Boring. Bland. These aren t words one the end of the first day is a portrait session which would use to describe Blogshop a boutique conprovides guests with their own picture to modify ference that teaches bloggers the ins and outs on day two the images can then be used as conof Photoshop. The two-day boot camp which tributor photos and on bio pages. launched in May 2011 teaches attendees the A stylized setup helps set Blogshop apart from basics of the program and advanced shortcuts the average conference. The design of the spaces plus provides students a style-driven classroom in is welcoming reminiscent of a party and visually which to jump-start creativity and learning. inspiring. Emery and Kohler scout venues that The concept for Blogshop came when Bri are open airy and quirky then fill the spaces with Emery a Los Angeles-based graphic designer and bold colors and textures through decor elements founder of the popular blog Designlovefest began such as cheerful flower arrangements oversize receiving requests from fellow bloggers about balloons photo booths geometric garlands and how Photoshop could improve the visual elements confetti. It s not easy to pay attention in a boring of their blogs. Realizing she couldn t individually space Emery says. We re teaching our attendfield each request she arrived at the idea of teach- ees creative things and we want to show them a ing multiple bloggers at the same time. Emery creative weekend. reached out to her friend Angela Kohler a photogIn addition to serving Pinterest-worthy food rapher and commercial director for brands such from local caterers Blogshop also sends students as Toyota Microsoft and MTV and asked her to home with gift bags filled with swag from co-teach. The idea combine the topics of graphics up-and-coming companies like Baggu Pinhole and photography to offer a one-two-punch Press and BanDo--brands that unsurprisingly curriculum. I realized there was a need for it-- have skyrocketed in online popularity postpeople have these great ideas in their head but Blogshop. Brands and caterers are increasingly don t know how to execute it Kohler says. seeing the exposure they can get because the With no details ironed out beyond a name students are bloggers so they re Instagramming for the concept the duo decided to move forward everything Emery says. We feel lucky that [Blogwith the idea and advertised the class on Emery s shop s growing roster of caterers and vendors] blog. We put it online thinking we d figure out all come to us. Kohler and Emery are part of a growthe details later and it sold out in one day says ing niche of style-driven boutique conferences Emery noting that at the time neither she nor focused on the blogger community such as the Kohler had any event planning experience. Independent Fashion Bloggers Conference and Originally advertised as a one-time class Alt Summit. As Kohler puts it these multiday the workshop proved popular since its launch there have been more than 50 Blogshops taught across four continents six countries and 20 cities. The team remains small but Emery and Kohler credit a strong and supportive network of people that have helped Blogshop from the beginning and enabled it to grow at a rapid pace. A Blogshop class usually has about 25 attendees and costs 773 per person and while the workshop is geared towards bloggers Emery stresses that it s not a bloggers-only club. We get a lot of people who run small and large businesses who know that blogging is necessary she says. We have all sorts of Blogshop events students and every mix is different. The are filled with decor class teaches basic skills such as how to elements such as create a layout retouch and color-correct cheerful flower photos make animated GIFs and add arrangments and textures borders and type to images. At balloons. conferences and workshops where style and design are as important as learning function as the anti-conference. It s very personal it s cozy and people make real relationships she says. Now teaching as many as five Blogshops per month Kohler and Emery have found a sweet spot of success that stems from refining the brand and building a strong social media presence. We really pay attention to our students Emery says. We ask a lot of questions and we have a lot of support--our attendees are bloggers so luckily the word gets spread very naturally. Bri Emery (left) and Angela Kohler 70 summer 2013 More meeting ideas meeting-ideas photos AngelA Kohler Entertainment Deer whose costumes were sewn up with tiny bells danced in billows of purple fog near the entrance. Animal Kingdom A trio of performers wearing illuminated swan headdresses floated through the room in a silent procession. Imaginative creatures entertained guests at Chicago-based Redmoon Theater s Spectacle Lunatique gala in March. By Jenny Berg Drummers dressed in bird masks and feathery headdresses commandeered the drum cart a three-tiered pedalpowered contraption holding several percussion instruments. Surreal enchanted forest-like vignettes included masked rabbits perched on ivy-covered swings. A procession of masked rabbits holding sparklers hinted at the event s theme Starting the Fire. The theme paid homage to the Great Chicago Fire Festival which the theater company is currently producing in conjunction with the city of Chicago. 72 summer 2013 More entertainment ideas entertainment-ideas photos troy heinzeroth photography Impress. Inspire. When you want an extraordinary one-of-a-kind event join forces with the Hargrove team of special event professionals. We will work together to design plan and produce an event that will impress and inspire. Learn more at EVENT DESIGN SERVICES EVENT D COR STAGING GRAPHICS AND SIGNAGE EVENT PRODUCTION EVENT PLANNING SERVICES Group Effort Crowdfunding is the new way hosts are raising money. Event Intelligence whether that would affect sales. The luncheon had sold out every year for the five previous but about 80 percent of the sales had come in the last two weeks said Cody Barnett the organization s director of development and community relations. So we used it to spur sales sooner rather than sitting and wondering how many tickets By Mitra SorrellS would sell. Barnett created a listing on With more than 400 million raised apply the crowdfunding concept to Picatic that offered to fund nearly 85 000 projects since events including CrowdTilt and Event- 15 of the 45 tables 2009 Kickstarter has demonstrated Stir. Online registration and ticketing at a 10 percent that crowdfunding is here to stay. system Picatic added a crowdfunddiscount for anyone Kickstarter is focused on funding ing component in September and who bought within creative endeavors such as films FundRazr a crowdfunding site that two weeks. The music and technology but its suclaunched in 2010 has added functions tables sold in six cess has spurred the development of tailored to event funding. days. Barnett then hundreds of other services using the Hosts are using these services to shared the success same model invite people to pledge either gauge interest in a new event via emails and money toward a potential project with before planning (and spending) begins newsletters to let a specific funding goal and deadline. or to motivate people to prepurchase potential attendees If the goals are met the project moves tickets for an existing event. Last fall know that only 30 tables reahead and those who have made Junior Achievement of Saskatchewan mained. It definitely increased pledges are automatically charged. used Picatic s crowdfunding option the speed in which people The concept is ideally suited for to sell tables for a December fundbought he said. In past years events because it provides a mecharaising luncheon. The organization we would sell out about two days prior nism for hosts to eliminate--or at had increased the per-table price from to the luncheon but this year we sold least reduce--financial risk. In the past the prior year from 200 to 300 and out a week and a half out. year several sites have launched that wanted to get an early indication of Maryam Ufyani executive director of Afghan Education for a Better Tomorrow had similar success using EventStir for the organization s Afghan Arts and Culture Festival in October. In past years all tickets were sold at the door for 15 each. This time the group created an EventStir listing three weeks prior offering tickets at a discounted price of 10. We had a goal of 2 000 in sales and we met that ahead of time about a week before the event Ufyani said. The platforms have social media options so buyers can share their purchases with others through various channels. FundRazr can also run as a tab on a Facebook business page so sharing takes place every time a comment or contribution is made. It s free to create an entry on any of these sites but each one charges fees ranging from 2.5 to 5 percent for each ticket sold and in some cases an additional credit card processing fee. illustration joey bouchard bizbash World-Class Tenting Solutions Nationwide (888)34PARTY Idea File Students from the Pratt Institute working with mentor Arpad Baksa used Pegboard twinkle lights and individually placed test tubes to create a sparkling rendering of a world map. Trending Now Diffa s 16th annual Dining by Design event in New York was filled with inspiring designs. By Lauren Matthews Stylized Walls A kaleidoscope of colors covered the walls of David Stark s installation for Benjamin Moore. An LED screen looped a video montage of Stark s team creating the space. At Gensler and Herman Miller s vignette the dining table was surrounded by walls covered in thousands of Hershey s Kisses wrapped in purple foil attendees were invited to take one. photos NAdiA ChAudhury BizBAsh Marc Blackwell painted an entire wall in bright orange then covered it with an eclectic collection of china. MorE summer 2013 77 Idea File Rachel Laxer Interiors with Robert Kuo designed an ode to Rococo painter JeanHonor Fragonard with a mural of an 18th-century woman falling from a swing. Garden Looks The Eric Warner for Aesthete table hosted by Tracy Reese featured faux butterflies hanging from an overhead trellis and a wall displaying a silhouette made entirely out of moss. Beacon Hill conceived a Midnight Garden setting which was hidden behind walls of boxwood shrubs. On the table sat a centerpiece of twinkle lights moss orchids and silk butterflies. Exposed Lightbulbs Exposed red lightbulbs and fetish boots dangled over a red tabletop at a space celebrating Broadway show Kinky Boots Maya Romanoff and the Rockwell Group created the setting. Input Creative Studio in collaboration with Clark Gaynor Interiors designed the entrance to Diffa which ran alongside the Architectural Digest Home Show. The installation included 272 mirrored lightbulbs hanging overhead. 78 summer 2013 The table by Rottet Studio and Morgans Hotel Group displayed leather walls and bare bulbs overhead. photos Nadia Chaudhury BizBash The rustic table Frette designed for The New York Times was housed inside a black-andwhite striped cabana. The Architectural Digest table featured striking stripes on the china and the table itself. A centerpiece of brightly hued anemones and poppies popped against the stark palette. Graphic Black-andWhite Patterns Parallel Design s table created for Interior Design magazine and Wolf Gordon was an eye-popping checked interpretation of the The Last Supper. Corseted Napkins photos NAdiA ChAudhury BizBAsh At the Kinky Boots table Maya Romanoff stitched corset-like napkin holders. Rachel Laxer Interiors table settings included mosscovered chargers and corseted napkin holders. Share this story diffa summer 2013 79 Share This Strategy Session system for Nissan at the Paris shot by as many as four different Motor Show last fall and Sweeney devices. We created a two-minute said the data showed that women version of our press conference shot who visited the automaker s exhibit by three different iPhones Rust shared a common interest in said. It s about bringing the news Rihanna. So for example now to our community in the quickest way possible. Nissan can use that in crafting its next ad or in sending follow-up For Instagram and Pinterest sponsored stories and really do Rust focused on sharing photos By Mitra SorrellS comprehensive engagement taken by the brand s social media Sweeney said. The platform team to provide an authentic view of Nissan s activation. We know enables the person running an Nissan took social media engagebadges to share a photo of the how important visually rich content event to be a champion within the ment to the extreme at this year s vehicle. At photo booths guests is to our community. So rather than Geneva Motor Show March 7 to could have shareable pictures taken marketing department because they are providing a great launchproviding polished press images we 17. The automaker used Facebook in various virtual scenes such as pad for social media. wanted to take pictures that would Twitter Instagram Google Plus the front of a magazine cover To engage with people beyond be of interest and share them Pinterest Vine and Vyclone to alongside the Nissan Leaf or as a the show Nissan shared photos immediately he said. create an innovative interactive Nissan racing driver. and content on Google Plus Twitter To manage the multilevel experience for attendees and also We created a series of experiFacebook Pinterest and Instagram. social media campaign Rust to share news from the show with ences that reflects the core prodDuring the two press days Nissan said planning was critical. You consumers around the world. ucts and is aligned to our wider produced and posted a new Vine need to think not just about the Our approach is to first of all messaging but that also creates video every hour. These were pretechnology but about the creative think about how we communicate an innovative journey so [guests] you can use to bring it to life. We via our own social media presences would get something different from scripted and planned to bring to life key elements of the show and create a lot of content prior to said Rich Rust social and digital visiting our stand. It s very easy to to give our social communities the during and after the show he engagement manager for Nissan say Check in here and like us on said. Then think through the user Africa Middle East India and Facebook but actually that doesn t opportunity to gain insight into the show without physically being on journey to make it as simple and Europe. We typically build a do much for the user or much for stand Rust said. The key with that easy as possible and as shareable calendar of content that is platform the brand. This is a richer engageagnostic for people that don t ment Rust said. He said during the platform is in the planning. It sounds as possible. As a brand it s great easy to create a six-second video but to tell your story but you also need attend the show. We want to give two press days R.F.I.D. activations if it s not planned it can be awful. to be very cognizant of the people them a really insightful window reached more than three million Nissan also shared a video who are actually on site. I think into what happens at the event people on Facebook. created with Vyclone an app that we got a really good balance that will bring the show to life By linking to a user s Facebook automatically splices together video this time. socially via our various networks. and Twitter accounts the R.F.I.D. And then we wanted to create a system also provides extensive data series of experiences on site that to the host brand. Now we are would allow the people on stand getting everything from their level to share the experience with their of education to their marital status social networks. At the show and other brands and musicians Nissan offered 14 activation points and restaurants that they like said where guests could share their Patrick Sweeney C.E.O. of DwinQ. actions on Facebook and Twitter. To The company developed a similar automate the experience Nissan provided badges embedded with R.F.I.D. tags. As visitors arrived at the Nissan exhibit the company invited them to link the badge to their Facebook and Twitter accounts. Then as they walked around they could simply swipe the badge to instantly post their activities to those networks. The last thing you want is to build a complex user journey Rust said. R.F.I.D. allows you to sign in once and then you are connected. You can take a picture play a game and immediately share all that. It s a seamless experience. DwinQ created the R.F.I.D. system and TBWA Each visitor to Nissan s exhibit received an R.F.I.D.-enabled badge to swipe at handled the creative. one of 14 activation points to instantly Each of the 11 Nissan vehicle post information to their Twitter and Nissan set up simulation pods where guests could play the game and displays included sharing stations Facebook accounts. share a photo of the experience on their social networks. where attendees could swipe their Nissan curated a seamless social media campaign for its activation at the Geneva Motor Show. 80 summer 2013 More social media ideas social-media photos Courtesy of NissaN Idea File At the AIDS Foundation of Chicago s World of Chocolate event in November a silent auction let guests bid at different levels starting at 50. After selecting a bidding level guests chose a corresponding number on a punchboard. Event staffers dressed as boxers then punched a hole through that number to reveal a prize. Charity Water s benefit in New York last December sold helium balloons for 5 a pop which guests could release into a 28-foot-tall 20-footwide net rigged to the ceiling. As the balloons filled the space it began to resemble a giant Jerry can the charity s symbol. Good Cause Here are six inventive ways to encourage guests to spend a little more cash at a fund-raiser. By Jenny Berg At the DX Intersection benefit for Toronto s Design Exchange last November organizers arranged a balloon-pop raffle. Models wearing body paint sold balloons for 20 50 and 100. Each balloon had a number inside that corresponded to a prize. photos Yamila lomba (Wine Women & shoes) nadia ChaudhurY bizbash (robin hood) aviran levY for bizbash (storYbook ball) James kaChan for arash moallemi (dX interseCtion) CourtesY of organizations (all others) Looking to boost event-day proceeds Miami Children s Hospital Foundation eschewed the basic silent auction setup of placing the prizes on a table instead enlisting a group of hunky male volunteers to roam the crowd showcasing auction items on platters at its Wine Women & Shoes benefit in February. At last year s subway-themed Robin Hood Foundation gala in New York guests received personalized cards resembling MetroCards that enabled them to donate funds anonymously throughout the night at their tables via IML devices which were embedded into the centerpieces. Share this story fund-raisers Massachusetts General Hospital s annual Storybook Ball in Boston traditionally uses carnival-style games as a strategy to raise more money. Guests can purchase access to a V.I.P. area with games including Skee-Ball for 500. summer 2013 81 Gifts Out of the Box By Nargas Karimi The new gift basket subscription packages filled with unexpected goodies. Each month Mantry ( ships subscribers a wooden crate filled with as many as eight full-size edible items curated from some of America s top artisans and small-batch food makers. Mantry offers three gift subscription levels starting from 75 for one month. Gift beauty junkies with a Birchbox (877.487.7272 beauty goodies for three six or 12 months. Subscriptions for women start from 30 men s start from 60. Mystery Tackle Box (866.825.9301 introduces fishers to new fishing lures and tackle each month. Gift subscriptions start from 45 for three months. Every Umba Box (855.439.8622 umbabox. com) includes several handmade items such as candles jewelry and stationery. The cost is 23 a month for prepaid subscriptions of three six or 12 months. For those proud of their geek status Loot Crate (657.215.5668 delivers a monthly box of gamer gear from brand partners such as Marvel and Nintendo. Subscriptions start from 20. Java aficionados will love Craft Coffee (877.497.2278 craft which delivers coffee beans from different handpicked roasters every month. Subscriptions start from 30 for one month. Love With Food s ( 10 monthly boxes include gourmet food samples and there s a charitable tie-in For each box sold the company donates a meal to a food bank or a nonprofit organization. Share this story gift-ideas 82 summer 2013 photos ozzie Ramsay photogRaphy (mysteRy tackle Box) couRtesy of VendoRs (all otheRs) CERTIFIED MEETING PROFESSIONALS for hassle-free events. Contact our sales manager at Pier 60 23rd & West Side Hwy. 212.835.2695 AMF-1619_BizBash_half-4.indd 1 5 21 13 4 17 PM Event Intelligence Subtle Cues Lucky Brand s Intimate Concert Can overuse of logos diminish the authenticity of an event These three marketing events integrated their host brands into the atmosphere and content instead of using in-your-face promotion. By AlesAndrA duBin choosing the Grammy Foundation as a beneficiary. Singer Regina Spektor performed in the home s intimate living room with just a piano to accompany her--and the sound of waves crashDenim company Lucky Brand could have ing below. Logically you might expect a big logo splashed its logo all over its walls for a lategobo behind Spektor as a branded photo op. summer party--but instead vice president But Cabot said If you look at our product most of brand marketing Melissa Cabot went an logo placement is not front and center. We ve entirely different route. She oversaw a tasteful always taken a more subtle understated and exclusive-feeling bash at a approach to branding and relied on interior private Malibu residence with not a single logo design and product design to convey the brand in sight (unless guests stared very closely at versus a logo. staffers clothing). The event conveyed the brand s image by The purpose of the event Cabot said was embracing an artistic spirit and the Southern simple to host an evening celebrating CaliforCalifornia lifestyle with a beachfront locania culture and style where key editors inflution and breezy subtle decor that included encers and tastemakers could experience the driftwood and white bougainvillea. The event s brand. To that end she said I wanted the night menu included California fare with state-made to feel like we d invited guests to our home en- wines. And--of course--the staff and security tertaining friends. The brand has gone through folks wore dark denim from Lucky and crewmany changes in the last 10 years. Three years neck T-shirts. into a new management team and a revitalized My philosophy when it comes to any kind brand this was our opportunity to reintroduce of experiential initiative is to keep it organic ourselves in a fun casual environment that had Cabot said. I also believe that overuse of logos nothing to do with a sales pitch. can quickly overpower an event and diminish Unofficially she also marked the brand s the sincerity of initiative. Still every single guest return to its music-focused heritage by knew they were at a Lucky-hosted affair. No gobo logos were projected behind Regina Spektor as she performed at Lucky Brand s intimate fete. Mercedes-Benz s Transmission L.A. A.V. Club multimedia festival didn t integrate branding if it didn t feel organic to the space. Mercedes-Benz was behind the buzzy Transmission L.A. A.V. Club multimedia festival at the Geffen Contemporary at MOCA in Los Angeles last April--although its logos only appeared in ways well-integrated with the art on display. The automaker provided the overall parameters funding and support staff but gave curator Mike D from the Beastie Boys a clean slate to create something unique that would resonate with a broad group of L.A. residents as well as a wider audience through social media platforms YouTube and media coverage explained Mercedes-Benz U.S.A. department manager for brand public relations Adam Paige. Works included a combination of audio and visual art and major musical acts and DJs showed up for performances throughout the run of the program. Kicking it all off was an opening party that invited art-world guests for an evening that included access to the colorful new exhibit bites from chef Roy Choi s Kogi BBQ and a headlining musical performance from Santigold. So where did the carmaker come in The brand s iconic three-pointed star logo was represented in the form of an emblem hanging from a giant gold chain in the main party space--a very Mike D-appropriate touch. Further the Concept Style Coupe vehicle was More event marketing ideas marketing 84 summer 2013 photos Lester Cohen Wireimage (LuCky Brand) Courtesy of merCedes-Benz usa CaroLyn Curtis BizBash (urBandaddy) Mercedes-Benz s Arty Festival Minimal branding included Mercedes-Benz s iconic logo on a giant chain. UrbanDaddy and Stoli s Painting Event to take home by squeezing a small amount of paint onto a spinning sheet of paper imprinted with a tiny Stoli logo. In place of logo-splashed T-shirts waitstaff UrbanDaddy drew 350 guests to an event in New wore the brand s signature colors red and white. York in November known as the brand s white And instead of having a branded stage during room an experience created in partnership with the evening s live performance artists painted Stoli to fete the vodka brand s latest campaign an abstract pattern onto a wall behind the band. video and its new collection of flavored products. Working closely with UrbanDaddy it was The space included white walls white decor important for Stoli to bring an aspect of our white food and the crowd dressed in all-white recently launched advertising campaign to life attire--but few logos in sight. in a way that was authentic and fit with the As the night progressed color was slowly brand said Stoli senior brand manger Jill Palais. introduced to the blank space via paintbrush It was not about a branded step-and-repeat but wielding attendees ad lighting projections. about offering guests a truly unique and original Organizers supplied guests with brightly colored experience. --Reporting by Joana Mangune paint as well as protective lab coats and goggles Guests used paintbrushes to and gave them free reign to cover the NoLIta venue s bare walls and prop surfaces with cheeky doodle inside framed canvases. drawings and musings. For more color streams of light that reacted to sound and movement were projected onto various installations including an eight-foot-tall all-white silhouette of a Stoli bottle. A spin-art machine allowed guests to create a piece of art The Concept Style Coupe was integral to one of the exhibits. Above the car was a light display that pulsated to a track by Mike D and MCA. integral to one of the exhibits Above the car was a light display that pulsated to a special track created by Mike D and fellow Beastie Boy MCA before his death. In addition an online magazine established in Germany by auto manufacturer and Mercedes owner Daimler called Avant Garde Diaries was front and center in terms of branding on digital kiosks and other materials supporting the show. The goal was to create an event that was unexpected from the Mercedes-Benz brand while remaining organic and unforced Paige said. Our team always felt that to create an initiative of this caliber we needed to keep branding to a minimum. The band Cherub performed while artists painted a logo-free backdrop. In lieu of logoed T-shirts staffers wore white-onwhite. summer 2013 85 Technology Audio speakers are now smaller and lighter weight so they can be hung from a truss rather than stacked on the floor. Audio Production Checklist When audio is done well it goes unnoticed. But when it s done poorly your attendees will let you--and possibly everyone in their social networks--know how annoyed they were. We get caught up with audio s sexy cousins lighting and video says Midori Connelly founder and principal of AVGirl Productions. But if people can t hear the message it s lost. Follow Connelly s tips for ensuring your sound comes through loud and clear. 1. Test the sound at the venue. Have someone talk into the microphone while you walk around the room to hear how it sounds from various locations. 2. If necessary invest in reinforcements such as additional speakers to fill the room in weak spots. 3. Instruct your presenters where to stand to avoid feedback. Connelly suggests taping a safe zone on the floor. Smaller digital audio consoles now provide the power of consoles that would have required at least a 6- by 12-foot area a few years ago. Sound Advice Digital Consoles They are half the size they Quality audio is crucial to a successful event. Here are the latest tips and trends to ensure your event is up to speed. By Mitra SorrellS While splashy visual effects such as 3-D mapping have been capturing the attention of event professionals and wowing guests for the past few years there has been a quiet revolution going on in the world of audio production. Equipment is getting smaller and smarter providing greater options for planners and improved sound for attendees. We talked to David Smith president of audio lighting and staging company ShowPro to learn more about the latest innovations. used to be with 10 times the power. Instead of being 6 or 8 feet long they are now 4 feet and you can call up multiple channels with the push of a button. You can stick a thumb drive into a digital console and get a multitrack recording without spending any more money. And the quality is great--you can get the sound and the feel of a beautiful old analog preamp but it s built into a button on your console. You bring all this power in without taking up a bunch of space in the room. It s very stealth. speakers themselves now are absolutely revolutionary. You can physically steer sound with these line array cabinets and digital processors and build models on a computer to literally physically steer the sound waves. We can get them around columns. We can compensate for any sort of architectural feature in the room and focus sound in the same way you would focus light. The speakers are much smaller and more efficient and the amplifiers go in the speaker cabinets so there is no longer a rack full of amplifiers. They are also much lighter so you are able to hang stuff that you couldn t hang before because of the weight factor. 4. Ask each of your presenters Will you have sound sources besides you just speaking If you don t ask they may forget to tell you about the video or multimedia presentation they have to share. 5. Let your audio team know ahead of time how many channels you anticipate using for sound. You ll need some for mics and maybe others for DVDs music or computer presentations. If possible leave at least one channel open for unexpected needs. 6. If the session is streaming online make sure the transmitted audio is as clear as it is in the presentation room. Ask for a feed directly from the mixer or audio console into the Webcasting platform. If people can t hear the audio coming through their computer they are going to tune out-- often they aren t watching anyway they re doing something else and listening Connelly says. 7. Anticipate the types of microphones your presenters will need. A woman may be wearing some type of material that will not be able to hold a wireless lavalier microphone. So have a headset available Connelly says. Or consider wired handheld microphones to save money. 8. Verify that your audio vendor has extra microphones and batteries. 9. When placing wireless microphones on presenters consider their positions on stage particularly for a panel. You want the microphone as close to center as possible but also think about if the speaker s head is turned Connelly says. Computer-Controlled Sound The [audio] Wi Fi Mics Wireless microphones now communicate with the base station via Wi-Fi. The minute it senses there is a frequency problem it will communicate in milliseconds and the base station will assign a new frequency that isn t problematic. All the things we ve had to live with--mics cutting out and P.A. systems squealing--these are things we don t have to live with anymore. There are even cards you slide into these consoles that control multiple open microphones. If nobody is speaking it mutes the mic. So instead of having two or three guys pushing faders up and down to get levels matched these digital processors do all that for you. The noise is gone and a soft-spoken female voice versus a boisterous loud male voice will [come] out at exactly the same level. 86 summer 2013 Smaller Cables Typically with events in tents or ballrooms you ve got this big fat piece of copper that has to be run over doorways or hung and it s such a big unsightly thing. Since everything is digital now all the microphones plug into a box on the stage--it s a piece of Ethernet like the cable in your Internet jack that travels from the stage to the console. It s easy to hide under a piece of carpeting. That s huge--not having to deal with a 100-meter-long snake that is inevitably going to turn into a big lump that needs to be dressed by the scenic guys. More technology ideas technology-ideas Photos Courtesy of showPro Trade Shows Simple Modern Design The majority of exhibitors chose sleek structures restrained color palettes and airy well-lit areas that showed cars off without any distractions. At an Infiniti display an enormous white circle brought attention to the vehicle and white walls with cutouts gave people walking the floor a preview of the model on display. Drive In White Boxes Many brands chose to display cars in minimalist white boxes without any unnecessary frills. The Porsche display showed a sleek white stage with a large screen embedded to show video and product information. Booths at the New York Auto Show in April showcased trends in trade show designs. By Chad Kaydo Interactive Tools Games and touch displays enticed consumers to engage more actively in the displays and get information about the cars. In the Scion area attendees could get cards to play interactive games. Giant Screens Most brands used enormous LED screens with dynamic graphics often above or behind the main model or as space dividers. Ford s LED wall played video footage as a backdrop to a colorful fleet of its cars. Contemporary Architectural Shapes Some of the brands with more 88 summer 2013 More trade show ideas trade-show-booths Photos Nadia Chaudhury BizBash elaborate stands used unconventional shapes and angular elements to convey a sense of innovation and modernity. In the Volkswagen area a large white trapezoid-shaped structure had video screens embedded inside. Caffeine An old-fashioned low-tech yet effective approach Several car makers kept the crowd engaged with espresso bars including one on wheels from MercedesBenz. Meeting Style Name Game By Martha C. White Creative suppliers and event hosts are reinventing the standard name badge. Colored Lights Make It Urz (646.820.6253 will laser-etch just about anything--including acrylic name badges embedded with LED lights in different colors for speakers sponsors and so on. At 25 each the badges aren t cheap but they re undeniably eye-catching. The company can also laser-etch colored anodized aluminum starting at a more budget-friendly 5 per badge. R.F.I.D.-Equipped Radar Wizard (800.761.1231 wizardglobaltech .com) acts as a matchmaker between attendees. The R.F.I.D.equipped business-card-size gadget attaches by Velcro to the back of a conventional badge holder and can communicate with other badges. Based on the answers guests give in a pre-event questionnaire the badge will light up when it identifies another attendee in close range who gave a similar response. The daily cost to rent the gadgets is 12 per unit or 20 for a three-day rental plus 500 for an on-site technician. Hello Etsy the retail site s first New York City conference held in March organizers wanted a multifunctional badge that would reflect the no-waste theme. The result was a compact booklet that gave the 500 attendees information about schedules speakers and getting around the city along with attendees names in lieu of a traditional conference program. Make It Urz creates laser-etched LEDembedded badges. Materials standards. The material needs to be exposed to the elements to activate decomposition (for example in a landfill) so storing a box in the office closet won t render the items unusable. For badges the cost starts from 22 cents per unit biodegradable lanyards start from 43 cents each. Keepsakes For Funconf a gathering of 120 Web developers and designers organizers designed the name badges as keepsakes. Designer Kilian McMahon wanted to pay homage to the seafaring history of the event s location--an island off the coast of Galway Ireland-- so he lasered attendees names in a stylized Celtic font onto sanded pieces of Irish oak and hung them from nautical-style cotton rope. For its first New York conference Etsy created compact booklet-style programs that doubled as badges. agency Havas Worldwide New York (212.886.2035 the passes identified attendees in writing as well as via digital communication bringing a realtime social media element to the 2 000-person festival. Magnetized Mighty Badge (the Program Replacement For QR Codes The U.S. Professional Meal Cards At the recent North the 2012 Vimeo Festival used their N.F.C.-enabled access badges to check in to screenings and workshops play games on a giant video Eco-Friendly Kleertech s wall and even link to one another s (636.677.6610 Bio-D sleeves are made from a bio- Vimeo accounts at designated degradable polymer compliant with friending kiosks. Developed by the American Society for Testing and MadSci Labs a division of ad N.F.C.-Enabled Attendees at American Veterinary Conference in Orlando attendees were able to pay for their on-site meals with a simple wave of their N.F.C.-enabled name badges. Manufactured by ITN International (801.676.7900 the badges were preloaded with each attendee s meal per diem. ITN International has also tested turning N.F.C.-enabled badges into public-transit passes at the Smart Card Alliance Payments Summit in Salt Lake City. Icebreaker Questions TEDx Naperville Illinois organizers added a trio of icebreaker questions to the online registration form ( Before I die I want to___ Favorite song ) and included the answers on the badges in the hopes that offbeat responses and shared interests would spark dialogue. It s important to get people to talk about passions dreams and desires said curator Arthur Zards. Share this story badges 90 summer 2013 photos Courtesy of Make It urz the photo Booth party (etsy) Tennis Association uses QR codes on its name badges to track members continuing education credits. Following each education session a QR code unique to that session is placed outside the door. To receive credit users scan their badge then the session s QR code. badge covers are attached by magnets so attendees can choose where to put the IDs and not worry about them twisting around or ruining clothing. The printed name tags easily slip into the covers and they re available for ink-jet or laser printers. The cost is about 100 for a 10-unit package. Trend Spotted PHOTOS BFA (MCCARTNEY) GEORGE PIMENTEL (BOOK LOVERS) CHRIS ROQUE (SUPER BOWL) COURTESY OF TIKI BARBER Liberal Arts By LAUREN MATTHEWS At Stella McCartney s presentation at New York s Americas Society building in January three artists sketched models lounging atop an antique carpet-covered stage built by AO Production. McCartney s team enlisted the artists with the help of Grey Area a project that offers artists a venue to reach new audiences through brand partnerships. The Fresh List NOT SO FRESH SOCIAL PLATFORM PHOTO BACKDROP FRESH Instagram Wall of Fresh Roses Soy Vine Wall of Mylar Balloons Jackfruit VEGAN OPTION Asian GLOBAL THEME MEETING ROOM LAYOUT LINEN EMBELLISHMENT Indian Forget caricaturists and graffitists--fine artists are becoming a popular form of event entertainment. Theater In-theRound Beading Sequins Ping-Pong GUEST ACTIVITY Croquet Burgers MINI COMFORT FOOD ERA-SPECIFIC NOSTALGIA DESIGN PATTERN Pizzas 1920s Held in February the Toronto Book Lovers Ball had entertainment inspired by novels. One of the pieces based on a book called The Painted Girls featured a ballerina speckled in gold body paint and an artist working alongside her. During Super Bowl XLVII in New Orleans artists appeared at several events including the Rolling Stone Live party produced by Toast that took place at the Bud Light Hotel a Wyndham property rebranded for the weekend. 1990s Chevron Honeycomb Sports Authority Co-founded by retired New York Giants running back Tiki Barber Thuzio (800.656.0930 is a new online platform that books highprofile athletes for business meetings corporate outings charity events client entertaining and more. The site lists more than 500 current and retired players from the N.F.L. N.B.A. M.L.B. and N.H.L. as well as Olympic medalists and golf professionals. Each talent s online booking profile is tailored to his or her interests and availability--for example clients can hire Chicago Bears wide receiver Joe Anderson to attend a luncheon or play a round of golf former Seattle Mariners player Bret Boone can be booked for a live fantasy draft or speaking engagement. The average booking costs 1 700 for a two- to three-hour appearance. Bookings are currently available in the New York City area Southern California and Florida with as many as five additional cities launching this fall. Thuzio plans to eventually expand its database to include well-known business professionals chefs and more. --Jenna Berris More entertainment ideas entertainment summer 2013 91 Ideas products trends and other cool stuff to have on your radar this summer. Forecast SAN FRANCISCO From newly launched full-service production agency Madrone Creative (415.800.8116 madronecreative .com) comes its flagship mobile venue the Immersion Dome. The 2 000-square-foot space can hold 300 standing or 150 seated and comes with seamless 360-degree video projection. The Madrone team works with clients to create custom-branded video content which can also include audio reactive projections or a customized interactive mobile app. The Immersion Dome can be shipped worldwide. LOS ANGELES Australian candy company Sticky USA (6801 Hollywood Blvd. Los Angeles 213.663.0486 has opened its first U.S. store at Hollywood & Highland. Specializing in custom candies the sweets can include corporate logos and messages. EVERYWHERE National linen rental company Creative Coverings (877.410.6367 has implemented new sustainable components to its manufacturing shipping and laundry departments. Initiatives include recycling damaged linens into alternate size coverings or swatch samples teaming up with U.P.S. to design reusable canvas shipping bags for returning linens and using eco-friendly product lines in the laundering process. photos Matt theilen (Creative Coverings) Courtesy of venues & vendors (all others) CHICAGO Chicago artist Claire Ashley (708.383.1689 produces giant inflatable sculptures splashed with colorful graffiti-style paint. The whimsical pieces can be commissioned as sitespecific installations with about one month s advance notice. Performers can also climb inside the sculptures to stage quirky dance routines. 92 summer 2013 NEW YORK Ideal for warm weather promotions in the city the Urban Mobility Project (917.295.1954 urbanmobility offers Ad Bikes a fleet of 10 recumbent bicycles that support two-sided 4-by-6foot posters that travel custom routes throughout the five boroughs. Custom hubcap covers and T-shirts for riders are available. The cost is 400 per bike and rider for a six-hour shift. More Share this story forecast Symbolic harbor views Unparalleled service Endless possibilities FOR INQUIRIES OR A TOUR OF THE EVENT SPACES CONTACT RACHEL HEUMANN 646.437.4206 RHEUMANN MJHNYC.ORG EDMOND J. SAFRA PLAZA 36 BATTERY PLACE IN LOWER MANHATTAN WWW.MJHNYC.ORG PHOTOS BY MELANIE EINZIG Forecast EVERYWHERE Safari-style tents are the new hot ticket Under Canvas Events (406.219.0441 is now renting marquee teepee-style tents for events throughout the U.S. and Canada. As many as seven of the large canvas tents can be connected to accommodate 315 seated or 700 standing. The company also rents teepee bathrooms with running water accommodation teepees that sleep as many as four people and a variety of furniture and accessories for corporate retreats. CHICAGO The adorably packaged gourmet sweets from Chicago-based A Sweet Delivery (773.569.6506 can be customized with company logos and one-off motifs. Each of the company s signature gift boxes has a stylish themed interior and includes a variety of confections along with a tiny candy scoop. Prices start from 35 and gifts can be shipped worldwide. NEW YORK Available throughout the New York area Ice Riders NYC (646.481.4648 offers its eco-friendly bicycle-powered shaved-ice machine for events. Packages start around 775 for 50 to 100 guests for two hours including staff compostable dishes and utensils and six flavors of your choice such as watermelon and wild cherry. A portion of profits is donated to earth-friendly charities. A minimum of two weeks notice is preferred. EVERYWHERE Available in locations throughout the U.S. Designer8 (323.962.2062 has introduced its Reclaimed bar just in time for summer events. The rustic-looking bar comes in five different sizes and the rental costs range from 395 to 2 000. LAS VEGAS As Las Vegas s largest indoor shooting range the Range 702 (4699 South Dean Martin Drive 702.485.3232 makes for an adrenaline-filled teambuilding option. The location includes a V.I.P. room with a pool table flat-screen TVs a private entrance and seven private lanes. Group shooting packages start from 40 and include experiences like Zombiance complete with zombie targets. 94 summer 2013 photos todd Julian old Brick studios (ice riders) courtesy of Venues & Vendors (all others) photos Marc andrew deley craMMed Media (reel chefs) Zac wolf (danger Booth) courtesy of Venues & Vendors (all others) EVERYWHERE In his latest book The Art of the BOSTON A new dinner-and-a-movie outing that takes place at Theatre 1 inside the Revere Hotel (200 Stuart St. Boston 617.457.2618 Reel Chefs is available for private groups of many as 225 guests. The activity includes a film screening and a thematic meal prepared by a local chef. Prices start at 50 per person. Party (The Monacelli Press) 40 event designer David Stark shares a peek into the creative process behind 27 of his eyepopping events produced for clients including the Metropolitan Opera Target the American Friends of the Israel Museum (pictured above) and Kiehl s. MIAMI A newly launched line of low-calorie ready-to-drink beverages Miami Cocktail Company (miamicocktail .com) offers zero-carb zerosugar cocktails in flavors ideal for summer events such as Old Time Sweet Tea and Pi a Colada. TORONTO Airship 37 (37 Parliament St. 416.364.9981 airship37 .com) has introduced to its space the Silver Bus a retrofitted 14seat vintage bus that can be used as an indoor pop-up shop V.I.P. area or greenroom. Parked along the raw space s wall the bus has black leather seating an LCD TV a Bose sound system and a kitchen the exterior panels can be vinyl-wrapped. SEATTLE Available at all nine of Oki Golf s Puget Sound area courses the new Golf Solutions (877.465.3654 program is designed to make planning golf tournaments and small group outings easier. The Golf Solutions team helps planners create market and manage golf events based on group size and event type handling everything from catering and giveaways to creating custom event Web sites and sending email updates to guests. Pricing is available on request and the program can accommodate groups of as few as 16 people. BOSTON Photo station the Danger Booth (617.329.9653 now offers custom-crafted backdrops. The basic package price of 850 includes three hours of event coverage with an attendant a standard backdrop an online gallery for guests a USB drive of high-resolution photos and travel within an hour of the 02135 zip code. Custom backdrops start from 150. summer 2013 95 IDEAFEST 2013 LOS ANGELES WEDNESDAY JUNE 19 LOS ANGELES CONVENTION CENTER Your Future Your Event Your Connection. FEATURING THE ALL-NEW EDUCATION SHOW FLOOR ENTERTAINMENT NETWORKING REGISTER TODAY AT BIZBASH.COM IDEAFESTLA EVENT INNOVATION FORUM Learn From 10 Thought Leaders & Creative Thinkers How I Landed My Event Company on the Inc. 500 List of Fastest-Growing Businesses Brett Hyman president Night Vision Entertainment The Future of Mobile Apps Unlocking Attendee Behavior Lawrence Coburn C.E.O. and founder DoubleDutch How Million-Dollar Fund-Raisers Land Mega Sponsors Judy Levy founder Levy Pazanti & Associates Amplify Integrating Social Media Into Your Event Design Cara Kleinhaut founder Caravents Inc. How I Created (and Licensed) a Successful Charitable Event Concept Elaine Honig founder and president Wine Women and Shoes Driving Viral Buzz Secrets Behind Coachella s Breakthrough Holographic Performance Richard Steinau vice president AV Concepts THE WORKSHOP SERIES Social Media Road Map Understand the Various Platforms & Which Ones Are Best for Marketing Your Business Lindsay Fultz founder and C.E.O. Middle Child New Media Plan-A-Thon Taking Creative Brainstorming to the Next Level David Adler C.E.O. and founder BizBash David Merrell president and creative director AOO Events Inc. Hillary Harris executive director Warner Bros. Studios Special Events How to Think Like Google Disney and Other Innovative Brands Kevin White founder and chief strategist XPL Shedding Light and Making Noise Getting the Most out of Your A.V. Provider Anthony Stevens vice president of business development AV Concepts For additional speakers and topics visit ideafestla SHOW FLOOR Hundreds of Vendors and Thousands of New Ideas to Make Your Next Event Stand Out The Leading Names in Meetings and Events Eventbrite Pop-Up Lounge Can t-Miss Solutions to Rock Your Events All Year Long Entertainment Mini Stage Sessions and Pre-and-Post Parties Register today at ideafestla SPONSORS AS OF 5.15.13 Plan for inspiration. Join us for an Exciting New Conference Future of Mobile Apps Building Brand Loyalty by Engaging Fans Strategy of a Fast-Growing Event Business Integrating Social Media in Event Design Landing Mega Sponsors Meet 10 Thought Leaders and Creative Thinkers Cara Kleinhaut Caravents Inc. Brett Hyman Night Vision Entertainment Hillary Harris Warner Brothers Studios Special Events Elaine Honig Wine Women and Shoes Lawrence Coburn DoubleDutch Chad Hudson Chad Hudson Events AT THE WEDNESDAY JuNE 19 LOS ANGELES CONVENTION CENTER Find full session descriptions speaker bios and registration information at ideafestla Introducing the National Be Seen. Be Heard. Be recognized. BizBash is reintroducing the popular Event Style Awards expanding the awards throughout the United States and Canada. The new national format includes new categories and ways to honor creativity innovation and excellence in the meeting and event industry. We invite you to submit events that broke new ground green ideas that made an impact innovative uses of social media remarkable presentations of mouthwatering dishes and the newest venues that will astound guests for years to come-- the more creative the better. Don t miss this opportunity to be recognized for all of your hard work by other meeting and event professionals. aWarD CateGorieS iNCLuDe Best association event Best Conference Best Corporate event Concept Best Nonprofit event Concept Best Pr Stunt or Guerrilla marketing Campaign Best Social event Best trade Show Best incentive Program Best Green initiative or Sustainable Program for an event or meeting Best Catering at an event Best event Decor Best event entertainment act Best event Lighting Design Best event Photo Best event Video Best Floral Design for an event or meeting Best New event Product Best Print invitation Design Best Digital invitation Design Best Staging and Set Design Best trade Show Booth Best use of event technology Best use of Social media for an event or meeting Best New Venue for meetings and events Best Ballroom Best Convention Center Best Wedding Venue Best rooftop Space for meetings and events NatioNaL & reGioNaL SuBmit your BeSt at eventstyleawards SuBmiSSioNS CLoSe JuNe 30 2013 99 september october 2012 advertisement ShowPro Blurs Line Between Lighting and Video LA FeAtured Production SPonSorS LA Sound Boasts Brand new AVid Mixers LA Sound is excited to announce the purchase of two new AVID SC 48 digital consoles and a Soundcraft VI digital mixer for smaller events. The AVID SC 48 digital console is a fully integrated live sound system that combines a multitude of tools into one console making it the most affordable and portable system yet. It offers new workflows that streamline the process allowing a sound engineer to focus on mixing the show instead of operating the board. The Soundcraft VI digital mixer is hailed as one of the best-sounding and user-friendly digital consoles in the industry. LA Sound s services can accommodate all types of gatherings from meetings of 50 to concerts of 100 000. (818-772-9200 ShowPro continues to stay on the cutting edge of digital lighting innovation offering instruments that can be considered lights as well as video displays. LED lights can now be mapped to create patterns and textures that appear to be moving video. Versatubes and similar LED products have blurred the line between a lighting instrument and a video display. We are now using traditional daytime video display tiles to illuminate event spaces ultimately giving the client both super-saturated lighting washes and stunning visual effects with one piece of gear said company president David Smith. ShowPro recently used this equipment at the MTV Movie Awards where LED strip lights and Versatubes were used to both light the event and appear as actual scenery as well. (323.805.8000 Blueprint Studios offers Planners one-Stop Shopping Blueprint Studios is one of the most innovative special event design and production companies of its kind. Wholly owned and operated by its three founding partners Blueprint Studios is a one-stop resource with in-house production capabilities in event design and rentals custom fabrication graphic printing solutions and floral design. Blueprint Studios owns maintains and fabricates its event-related decor sets and rental furnishings. Its event management team is comprised of highly experienced and seasoned professionals who have created managed and executed large-scale corporate and social events with seamless fluidity and thoughtful creativity. (415.922.9004 SEARCH past and future events by date SUBMIT your own upcoming events FIND sponsors organizations venues and more ARE YOU A MASTER PLANNER Be the First to Know Who s Planning What and When. SCHEDULE your next event with confidence Subscribe Today at bbsub MASTERPLANNERONLINE.COM NEW YORK LOS ANGELES INDOOR KART RACING LOCATIONS NATIONWIDE TEAM BUILDING CATERING CORPORATE EVENTS MEETING ROOMS AUTHENTIC ATMOSPHERE (855) 517-7333 LET OUR EXPERIENCED TEAM PLAN YOUR NEXT COMPANY EVENT AZ - PHOENIX CA - CARLSBAD . IRVINE . ANAHEIM . TORRANCE . ONTARIO . SANTA CLARA . SAN FRANCISCO . SACRAMENTO FL - FT. LAUDERDALE IL - BUFFALO GROVE TX - AUSTIN . HOUSTON . SAN ANTIONIO . DALLAS WA - SEATTLE Edited by BEth KormaniK Venues Beyond the Boardroom photo Courtesy of sanderling resort Sanderling Resort Meeting locations are adding unconventional layouts and amenities to attract corporate groups and executive retreats. When guests arrive for executive meetings and corporate retreats at the Sanderling Resort in North Carolina s Outer Banks they find themselves in meeting-ready facilities that are noticeably well--un-meeting-like. Following a massive renovation this spring the resort rechristened its former conference center as an event house replacing its back walls with sliding doors that open to create an indoor-outdoor flow. Traditional drop-down screens in the meeting rooms have been replaced with flat-screen TVs that can be moved from one wall to another. Meeting rooms are filled with lounge furniture rather than classroom setups there s a fire pit directly outside the main event space and a landscaped beach is equipped to host breakout meetings or teambuilding events. The Sanderling s new event space reflects a noticeable trend at venues across the country. Locations that offer only traditional boardroomand theater-style setups are rethinking their summer 2013 103 Venues strategies as meeting planners increasingly prefer nontraditional meeting spaces that allow for a diverse array of setups. Definitely one of the things we re seeing for these smaller retreats is a desire for flexibility of the space says Wendy Coulson Murray director of sales and marketing at the Sanderling. People want smaller meetings to focus on brainstorming and thinking outside the box so in terms of the space the emphasis is on comfort and creativity. A similar approach to meeting facilities is on display on the other side of the country at La Costa Resort and Spa near San Diego where the new Coastal Events Center was completed in May 2011 with a bright airy design that emphasizes ocean views and seamless connect ions between indoor and outdoor event spaces. There are hightech amenities such as electronic whiteboards in the six live work meeting plan ners suites as well as less businessfocused perks including a partnership with the Chopra Center One Kearny for Wellbeing that provides an assortment of pro East River views and adjustable meetings spaces grams to supplement meetings with chair yoga filled with contemporary furniture. Now every sessions and activities focused on stress manage one wants options. People like to break out into ment worklife balance and wellness. oneonones small meetings or calls they want The changes do not mean executive retreat a variety of spaces not just a bunch of classroom destinations are transforming into lounges and settings. It s all about the environment. day spas. Increasingly venues are finding ways to Even when planners opt for traditional setups incorporate hightech meeting amenities while venue managers still try to make spaces feel still looking and feeling less like a conference new and different. For a recent corporate event center. At One Kearny Club in San Francisco a fully at Apella that included a Q&A session instead of integrated indooroutdoor audiovisual system the standard roving moderator Backal equipped allows for meetings and presentations to move attendees seats with a microphone that allowed among the lounge the outdoor terrace and the them to push a button and take turns speaking boardroom where a conference table can be with the rest of the group. That feature alone broken apart into caf style seating. allowed the tired paneldiscussion setting to take Before people liked very fixed setups from on a fresh feeling. their meeting spaces says Arthur Backal whose I think that s a trend you re going to see a threeyearold Apella Event Space lot more of Backal says. Any kind of at Alexandria Center in New York setup that helps make the guests feel The latest venue displays a similar aesthetic em involved and active is what people openings and news phasizing floortoceiling windows venues want. --Brendan Spiegel Apella La Costa Resort and Spa 104 summer 2013 photos MAtthew MillMAn (one KeArny) Courtesy of Venues (All others) Upstairs at The Kimberly Hotel 145 E 50th Street NY NY 10022 To book your special event at Upstairs please contact Jordana Maurer at jmaurer or call 212.702.1685 upstairskimberly upstairsnyc WWW.UPSTAIRSNYC.COM Atlanta Venues Game-X For teambuilding or corporate events with a sense of fun the massive activity center opened in downtown s Luckie Marietta district in late March. Guests can play more than 60 games in the 12 000-squarefoot space which is available for buyouts and holds more than 400 people. The 4 million facility offers bottled craft beers cocktails and a full menu. The mezzanine level has a lounge with city views another bar and billiards. One final perk a rooftop helipad for guest arriving on helicopters. (275 Baker St. 404.525.0728) Ritz-Carlton Buckhead The luxury hotel renovated more than 24 000 square feet of meeting space earlier this year with high-end touches such as silk wall panels oversize antique mirrored sconces and updated audiovisual equipment. The Grand ballroom features six crystal chandeliers each with 5 000 hand-applied cut crystals. Meeting rooms have large windows with views of the Buckhead area. (3434 Peachtree Road NE 404.237.2700) The Ellis Hotel As Hotels & Resorts opened the first Le M ridien hotel in the Atlanta area in February. The 275-room property was converted following a yearlong 20 million renovation and includes 10 000 square feet of meeting and event space. Food and beverage offerings include the Longitude 84 lounge and Portico an 80-seat restaurant with a terrace available for private events. (111 Perimeter Ctr. West 770.396.6800) Le M ridien Atlanta Perimeter Starwood More venue news and a local directory bizbash .com venues 106 summer 2013 photos Courtesy of thrillist (Game-X) Courtesy of ritz-Carlton BuCkhead sammy todd dyess (ellis hotel) James miChael kruGer (le meridien) part of a centennial celebration the eco-friendly downtown hotel added new event space with ample natural light from arched floor-toceiling windows. The Stoddard room is 1 475 square feet and fits 125 for receptions 100 for banquets or 80 theater-style. It is attached to a terrace that seats 24 people for breaks or meals. The smaller Carnegie room fits 15 people classroom-style and has an adjacent balcony. (176 Peachtree St. NE 404.523.5155) Austin Venues Sway The family-style Thai restaurant opened in December 2012 with an emphasis on shared plates served at communal tables. It s available for buyout and has an inside seated capacity of 92 guests including counter and bar seats or 122 seats including the patio. The eatery is also available for receptions with room for as many as 125 guests inside or 150 guests using the patio. (1417 South 1st St. 512.326.1999) photos Ryan FaRnau photogRaphy (sway) a paRallel aRchitectuRe (Qui) John pesina (cyc) Reagan hackleman (winFlo) Qui The buzzed-about restaurant from Top Chef and James Beard award winner Paul Qui opened this spring. The space has 55 seats and a 10-seat tasting room. Qui says the restaurant concept combines an homage to his past--classic culinary training and Japanese cuisine--as well as inspiration from his travels worldwide. (1600 East 6th St. no phone.) CYC The indoor cy- Winflo Osteria Located in a two-story craftsman bungalow built in 1922 the Italian restaurant and pizzeria serves fare made in a 92-inch Forno Bravo wood-fired brick oven. The 3 700-square-foot space opened in January and took care to preserve the home s original architectural features such as a fireplace bookcases and cabinetry and exposed wood walls. The second-floor dining room seats 50 and has a padded banquette that wraps around two walls. This spring the restaurant opened a listening room a 50-seat space on the lower level that has a wooden stage and can be used for private events. An outdoor wooden deck--underneath a lighted live oak tree--seats 40. (1315 West 6th St. 512.582.1027) cling studio opened in November 2012 and is available as an event venue as well as for teambuilding spinning sessions and custom private rides. The 920-square-foot soundproof studio has a 27-square-foot stage and holds 300 guests. Audiovisual equipment includes two large TV screens a sound system and a projector. The space was designed by Glen Coben who has designed Niketown stores across the United States. (715 West 23rd St. 512.298.2292) summer 2013 107 GREAT EVENTS START HERE. EVENTBRITE AND BIZBASH PRESENT Elevate a one-day experience designed to connect event professionals around the power of live events. Featuring a conference and workshop series including Smarketing The Use of Data & Analytics for Events Social Media & the Future of Event Marketing Tech Tools The New Ecosystem of Events Event Fund-Raising in a Digital World Special guest David Stark event designer & author Additional keynotes and workshops to be announced Wednesday July 24 8 30 a.m. - 5 30 p.m. at the New York Law School Register today at elevate Brought to you by & Boston Venues Barrio Cantina Chef Michael Schlow is taking a different perspective on traditional Mexican food with his latest eatery. Located in the Fenway Park neighborhood the space accommodates private events for as many as 200 people. The menu boasts 80 tequilas and the venue offers full audiovisual capabilities with DJ hookups and Wi-Fi. (1363 Boylston St. 857.753.4100) 76 Main Island hoppers looking to host events on Nantucket s tony Main Street finally have their chance with the boutique hotel which is set to open in June. Owned by N magazine publisher and real estate mogul Bruce Percely the hotel can host corporate retreats for a maximum of 40 overnight guests. For events the hotel has an outdoor courtyard and dining room but it can partner with nearby meeting venues to accommodate larger groups. (76 Main St. Nantucket 800.626.8825) photos Dave BalDwin thrillist (Barrio) Courtesy of Marlo Marketing (tavern) Courtesy of venues (all others) Swissbakers The new Swiss bakery in Allston is making mornings sweeter. Known for crunchy breads and treats like Choco Weggli the venue can host gatherings of 100. Other popular menu items include a create-your-own-sandwiche lunch option traditional Linzer and Leckerli cookies and caffeinated selections such as Swissstyle espressos. (168 Western Ave. Allston 617.903.3113) Tavern Road Chef Louis DiBiccari and his brother Michael opened the bar and restaurant in Fort Point as a neighborhood spot with a locally sourced menu. Trademark dishes at the 120-person venue include porchetta and spaetzle mac and cheese along with unconventional proteins such as goat rabbit and striped bass. (343 Congress St. 617.790.0808) More venue news and a local directory venues summer 2013 109 Chicago Venues Castle Taking over the former Excalibur and Vision space in River North the nightclub houses five American Junkie The bar restaurant and Workspring The hosted-business facility in the Inland Steel Building owned by Steelcase is designed for meetings and events it also has individual work spaces. The sleek light-filled venue has seven studios that can host meetings for as many as 49. The venue is stocked with healthy snacks and beverages. For events staff can arrange for a full bar and catering. (12 East Ohio St. 877.824.1441) Howells & Hood The restaurant opened in the Tribune Tower this spring with several spaces for private events. The East banquet room holds 250 for receptions or seats 160. With retractable floor-toceiling glass walls overlooking the East patio the space has a DJ booth room for a dance floor 11 televisions and a private bar with 114 beers on tap. The adjoining patio seats 125 or holds 200 for receptions. The patio has a long fire table umbrellas for shade and a pavilion bar. Overlooking Michigan Avenue the West patio offers space for 50 and has a pavilion bar and a fire table. Inside a 16-seat private dining room is surrounded by glass-paneled doors that can turn opaque for privacy. Finally the Crown is on the Tribune Tower s 25th floor and offers 360-degree views of the city. (435 North Michigan Ave. 312.262.5310) More venue news and a local directory venues 110 summer 2013 photos Frances son (american Junkie) JenniFer catherine photography (castle) courtesy oF steelcase inc. (Workspring) adam Flikkeman Flik productions (hoWells) entertainment venue brand with outposts in Scottsdale Hermosa Beach and Cabo San Lucas opened a River North location in March. The 17 000-square-foot venue has retractable glass doors that open onto Illinois Street. The custom beam-less roof is made of glass and also retracts to offer views of the city skyline. The first floor has 170 seats and a bar it holds receptions of 250. On the second floor there are 37 televisions a custom speaker system and a stage the upper-level space seats 150 or holds more than 250 for receptions. There are DJ booths on both levels. (15 West Illinois St. 312.239.0995) spaces within the complex. The Palladium is a club-style area with its own sound video and lighting system. The adjacent Sanctuary has three levels the Cabaret next to the Craft Pub on the first floor is suitable for after-work gatherings while the Lair lounge has an upscale look. The venue can host private functions for groups of as many as 3 000 and offers LED video walls and 3-D projection systems. (632 North Dearborn St. 312.266.1944) LIGHTING FURNITURE SOUND FLORAL FABRIC DECOR SCENIC DESIGN GRAPHIC DESIGN VIDEO EDITING MULTIMEDIA EXPERIENTIAL MARKETING Event creative is creativity in its purest form imagination without boundaries innovation that changes the way we think. It s building the magnificent out of the mundane forcing you to see things from a new perspective. . . . .. . . . . Event Creative is truly full-service event production one place for complete access to a variety of creative strengths Innovative floral designs built by our own designers artistic lighting coupled with crisp sound created by our team of technicians inventive custom designs built by our own craftsmen & carpenters imaginative scenery from the hands of our prop masters ingenious furniture and fabric creations from our in-house collection inspired graphic design and video elements from our talented designers. Event Creative is the solution - a team that was built together to create together. Resourceful and refreshing Event Creative is the most dynamic full-service event production company you will ever need to work with. WWW .EVENTCREATIVE.COM 312.327.0111 EXT 105 Cutting edge renovations and expansive new services make Chicago s Venue One the premier location for customized events. Found in Chicago s vibrant West Loop neighborhood Venue One s 33 000 square-foot production space coupled with Event Creative s production team delivers an unforgettable and unique event experience. Two floors of meeting and event spaces include state-ofthe-art technology with 60 screens of full HD video an LED color-changing light system built-in surround sound and an image-mapping wall. The endless possibilities to utilize these systems are guaranteed to have your guests talking for weeks. Event Center I With a full inventory of lounge furniture tables chairs and dinnerware Venue One is capable of holding a sit-down dinner for up to 500 guests and a cocktail reception for up to 800 guests. Event designers customize these high-end furnishings with inspired fabric selections and floral arrangements. Adding to your unparalleled experience is a brand new fullservice kitchen with chef-driven menu selections equipped for anything from cocktail parties to gourmet multi-course meals. Meeting Center I Included in the recent renovations is Venue One s state-of-the-art meeting center which is perfect for corporate meetings conferences focus groups and presentations. This space offers seven private meeting suites 30 HD video screens conference rooms a print center presentation suites and more. The entirely full-service meeting center provides onsite support and technology staff so your meetings and events can run smoothly without technical setbacks. Venue One is the perfect choice for proprietary events experiential marketing events small expos social gatherings fashion shows networking events galas weddings and much more. 312.327.0111 ext. 116 an EVENTCREATIVE venue 1044 W. Randolph Chicago Illinois 60607 Dallas Venues 3015 at Trinity Groves The culinary event space has opened in the entertainment and dining development Trinity Groves. The facility is designed to host cooking classes meetings and Iron Chef-style teambuilding events and has a total capacity of 500. (3015 Gulden Lane 214.939.3015) Sisu Uptown Resort The 5 000-squarefoot bar restaurant and party space has an outdoor saltwater pool surrounded by palm trees and cabanas with a view of the Dallas skyline. The pool deck can be reserved for events and there is a private dining room. (2508 Maple Ave. 214.321.8765) Waters The recently opened Fort Worth restaurant from chef Jon Bonnell seats 50 guests for private dining. The menu offers fresh sustainable seafood including a raw bar in the main dining room. (2901 Crockett St. Fort Worth 817.984.1110) Belo Garden The 1.7-acre downtown park--a former parking lot--is now a tree-lined green space with a fountain plaza surrounded by several grassy knolls. The park has built-in seating for 152 people including hardwood benches in the plaza that seat 60. The entire park can be reserved for private events. (1014 Main St. 214.744.1270) 114 summer 2013 More venue news and a local directory venues photos Courtesy of Venues Houston Venues TopGolf The golf entertainment complex offers its own game similar to bowling or darts only players shoot golf balls with embedded microchips at targets. In addition to play the venue offers separate event space. The 3 000-squarefoot Signature room fits 200 guests and can be divided for smaller events. There is also a rooftop terrace. (1030 Memorial Brook Blvd. 281.406.3176) photos A.G. photoGrAphy Inc. (topGolf) courtesy of the pAss & provIsIons erIc poole (AlAmo) Jeffrey lInthIcum (Brooklyn) The Pass & Provisions The dual-concept space is located in a historic 1930s building. Provisions built around a wood-burning oven has industrial elements and a long communal table and serves handcrafted cocktails alongside thin-crust pizza. The Pass which debuted in late 2012 is a more high-end experience with a tasting menu and private dining room. (807 Taft St. 713.628.9020) Alamo Drafthouse Cinema The national cinema chain is opening two Houston locations in 2013 one in northwest Houston s Vintage Park Shopping Village that opened in February and another in midtown to open later in the year. The sites are available for buyouts for corporate presentations and other private events. In Vintage Park the largest theater seats 191 guests and offers 3-D capabilities a stage spotlight and P.A. system. (114 Vintage Park Blvd. 713.715.4707) Brooklyn Athletic Club In December 2012 the Fourth Ward space formerly home to Zimm s Little Deck was turned into a bar restaurant and casual sports center. The patio area has facilities for boccie badminton horseshoes and croquet as well as outdoor movies. The club is available for private events and teambuilding retreats. (601 Richmond Ave. 713.527.4440) summer 2013 115 Las Vegas Venues Guy Savoy Cognac Lounge A small space inside Restaurant Guy Savoy at Caesars Palace the lounge is suited for small group events. Composed of little more seating than a couch oversize chairs and barstools it seats as many as 10 guests around the fireplace 33 rotating cognacs edited by sommelier Phil Park are available. (3570 Las Vegas Blvd. South 702.731.7110) Ruth s Chris Steakhouse Located inside Harrah s and surrounded by the Caesars Palace Colosseum and the Paris Eiffel Tower the 400-guest restaurant has two glass-encased private dining rooms and two bars all dressed in a bright New Orleans inspired color scheme with a secondfloor view of the Strip through floor-to-ceiling windows. (3475 Las Vegas Blvd. South 800.214.9110) Heraea With its massive over-the-bar screens the new property from the Palms feels as much like a sports bar as a nightclub. Overlooking the Palms Pool & Bungalows it seats 275 people and has reception space for as many as 800 in the main room it also offers an outdoor patio for as many as 300 for cocktail receptions. (4321 West Flamingo Road 702.942.7777) photos Linda Quakenboss (Gay & Lesbian) Courtesy of Venues (aLL others) Gay & Lesbian Community Center of Southern Nevada For an off-Strip location the center is one of the latest large tenants downtown boasting 3 405 square feet of space that holds 617 guests. The hall includes a large screen and projector and can be divided into six smaller meeting rooms for group rentals. (401 South Maryland Pkwy. 702.733.9800) More More venue news and a local directory venues summer 2013 117 Las Vegas Venues Tropicana Theater For larger groups the theater within the renovated Tropicana holds 1 045 guests inside a bowl-shaped room. The space offers clear views of the stage and comes with high-tech audiovisual equipment--Yamaha M7CI-48 sound console and D&B speaker system--built for groups to hear sound at headliner volume. (3801 Las Vegas Blvd. South 702.739.2222) Body English For a rowdier event or after-hours party the newly renovated club inside the Hard Rock Hotel holds 734 people. The dark swanky nightclub boasts 7 500 square feet--500 of it alone is dance floor--and 700 square feet in a separate parlor. (4455 Paradise Road 702.693.4000) Burger Bistro The new concept at Las Vegas Hotel has a marblefloored 2 250-square-foot dining room. The venue seats 96 in the restaurant and 20 at the bar. (3000 Paradise Road 702.732.5111) Gordon Ramsay Burgr The new casual gourmet burger joint in Planet Hollywood is fit for the Strip and ideal for less buttoned-up events. With a centerpiece bar featuring 16 HD TVs the 200-seat space features 5 000 square feet of bold colors and a steel and concrete floor. (3667 Las Vegas Blvd. South 702.731.7778) 118 summer 2013 Here s to an event that s unforgettable for all the right reasons. Work. Rest. Play. We have everything you need to turn your next event into your best event. With 60 000 sq. ft. of innovative meeting spaces one-of-a-kind VIP Suites state-of-the-art concert venue exceptional catering and menu options Michelin Star-Rated dining--whether it s big or small a few days or just a few hours our experienced staff is here to ensure that your event goes off without a hitch. 702 942 7059 866 725 6768 planameeting 4321 W Flamingo Road Las Vegas NV 89103 4 specialty suites 2 restaurants 3 lounges 1 nightclub 1 rooftop pool 10000 sqft of meeting space 25000 sqft of event space 8 meeting rooms 3 outdoor event spaces new hollywood glam we ve redefined vogue reinvented glamour and revived energy. welcome to the new hollywood. checK it out 323 798 1300 meetings glamorized do SoMETHInG dIFFEREnT THIS TIME. AMPLIFY YouR MEETInGS & EvEnTS & SET THE STAGE FoR SuCCESS WITH SLEEk SPACES kILLER vIEWS THE LATEST In TECHnoLoGY & A v And RIdICuLouSLY AMAzInG CuISInE. eXtra agant eXperiences v You RE on THE LIST. HAnG ouT In THE HEART oF HoLLYWood WHERE SIGnATuRE CoCkTAILS bY THE RooFToP PooL RuLE THE dAY And LIvE MuSIC & InCREdIbLE vIEWS AMPLIFY THE nIGHT. 2013 Starwood Hotels & Resorts Worldwide Inc. All Rights Reserved. Preferred Guest SPG Aloft Element Four Points Le M ridien Sheraton St. Regis The Luxury Collection W Westin and their logos are the trademarks of Starwood Hotels & Resorts Worldwide Inc. or its affiliates. Los Angeles Venues Sirena The restaurant serves fare billed as coastal Italian plus a well-curated wine selec- tion. The menu offers fresh seafood Mediterranean dishes wood-fired pizzas and a focus on local growers. The space is decorated with recycled wood and aqua accents to evoke the Mediterranean Sea Sirena means mermaid in Italian. (8265 Beverly Blvd. 323.852.7000) The Lash Social Born into an established Irish family known for that country s inns and pubs L.A. musician Ross O Carroll has introduced the new nightlife spot in the historic core of downtown. The venue is a bar club and art space meant to encourage expression creative director and designer Erik Hart used reflection shattered building materials blocks of granite modular angles and metallics throughout the interior. It also has a custom-designed distorted disco ball. (117 Winston St. 323.236.0544) Fairmont Miramar Hotel & Bungalows The hotel 9909 Beverly Grove The private residence is newly available for event booking. It features dramatic walls of glass imported stone mahogany walls an elevator and a 40-foot interior atrium waterfall. The home also offers a screening room and a kitchen with Viking Gaggenau Bofi and stainless steel cabinetry. A sculptural stainless steel staircase separates the three interior levels. An additional steel-encased bridge leads to the 4 700-square-foot rooftop deck and pool with a dramatic view of L.A. and the Pacific Ocean. (9909 Beverly Grove Drive Beverly Hills 310.560.8000) opened the first of several suites from interior designer Lynda Murray offering a residential atmosphere inspired by Santa Monica culture and lifestyle. The 785-square-foot suite offers views of the Pacific Ocean. Design elements include hickory hardwood floors a contemporary candelabra chandelier a customdesigned velvet wing-back bed zinc distressed metal night stands a steel and reclaimed wood coffee table and a glass and metal desk that transitions from workspace to dining table. The suite includes a wet bar equipped with classic 1920sinspired cocktail recipes and a retro espresso maker. (101 Wilshire Blvd. Santa Monica 310.576.7777) 122 photos Jeff Miller (sirena) erika BierMan (fairMont) ryan forBes avaBlu (create) Dustin Downing (B grill) peter christiansen valli (le ka) courtesy of venues (all others) Create The nightclub formerly called Vanguard opened in May as a partnership between SBE and electronic dance events producer Insomniac. Across more than 20 000 square feet the renovated space includes a new Funktion One sound system and four distinct areas an expansive main room the Living Room lounge downstairs a large patio with cabanas and an upstairs private lounge. Within each space are V.I.P. areas highlighted by four tables surrounding the DJ booth and stage and a balcony booth upstairs provides guests with their own terrace overlooking the main room and performance area. (6021 Hollywood Blvd. 323.525.2400) Grand Vault Studios B Grill at LAX by BOA Innovative Dining Group opened the steakhouse in Terminal 7 at Los Angeles International Airport just right for a meeting over a meal during business travel. The 3 400-square-foot standalone restaurant seats 118 and offers a casual approach to IDG s signature steak house. IDG partnered with travel industry operator Areas on the project and worked with Corsini Stark Architects on the sleek look. (1 World Way 310.646.5252) Le Ka The restaurant in downtown s financial district focuses on artisanal and locally sourced ingredients in fare from French chef R mi Lauvand. Entering into the space from Flower Street a sprawling patio complete with fire features offers outdoor seating. Indoors sleek black furniture complements warm woods and soft lighting a bustling open kitchen and a stylish bar area. A large wine tower rests along one wall framing two allglass private dining rooms for events and meetings. (800 West Sixth St. 213.688.3000) More venue news and a local directory venues There s a new event space inside the historical Federal Reserve building. On the lower floor of the building the 2 000-square-foot space--blocks away from Staples Center and L.A. Live--has Wi-Fi a top-end sound system a large dance floor with freestanding furniture and adjacent public parking lots. Full-service catering is available for events. (409 West Olympic Blvd. 323.776.9334) summer 2013 123 Miami Venues Catch Miami The seafood restaurant from Top Chef winner Hung Huynh opened within the James Royal Palm hotel in South Beach. The restaurant seats 190 guests on two floors and an outdoor patio and includes a Sushi Lounge that seats as many as 50 guests for semiprivate dining. Some menu items have been brought over from the original Catch in New York s meatpacking district but other items such as Kampachi Crudo and the Key Lime Donut reflect local influences. (1545 Collins Ave. Miami Beach 786.224.7200) The Flat The Miami Beach lounge is designed as a bohemian-style loft with furniture arranged as a living room. The space offers 48 seats indoors with another 12 seats outdoors on a 425-square-foot patio. (500 South Pointe Drive Miami Beach 305.531.3528) Sense Beach House Formerly the Sense Hotel the 18-room luxury boutique hotel underwent a renovation and rebranding into a Hamptons-style beach house. The hotel is available for full buyouts and has a full-service restaurant the Local House as well as a rooftop pool with panoramic views of the beach and the South Beach skyline. The pool area holds 75 people for events. (400 Ocean Drive Miami Beach 305.538.5529) Oak Tavern Chef David Bracha opened the design district bistro with a menu featuring locally sourced ingredients. A giant oak tree in the courtyard and standing lamps with carved wood bases resembling trees reinforce the restaurant s name. The design features brick walls a communal table on wheels and large glass doors that open out to the courtyard. The 5 500-square-foot space has indoor-outdoor seating for 140. (35 Northeast 40th St. 786.391.1818) More venue news and a local directory venues 124 photos Gary Landsman (CatCh) GreG CLark photoGraphy LLC (the FLat) Courtesy oF Venues (aLL others) Discover Your Next Event Space Imagine a 19 000 sqft venue where guests mingle among 50-million-year-old fossil murals stunning works of ceramic and porcelain art monumental crystals from the caves of South America a chandelier that is home to 300 porcelain fairies and more. Call today to schedule a walk-through 481 South Federal Highway Dania Beach FL 33004 954.654.7738 events New York Venues The Ellington The Upper West Side bar and restaurant opened in March after a nearly four-month renovation. Located at the corner of Amsterdam Avenue and West 106th Street-- also known as Duke Ellington Boulevard--the venue pays homage to its namesake with a portrait near the entrance and a quote decorating the walls. Cocktails are named after the jazz icon s songs. The bar fits 100 people. Buyouts of the 1 200-square-foot space are available as are custom menus for groups. (936 Amsterdam Ave. 212.222.4050) photos Ben Kay (ellington) D. Finnin aMnh alan aurMont (saraBeth s) Ken gooDMan photography (WorlD yacht) noah FecKs (lcl) courtesy oF Venues (all others) World Yacht s Duchess Lounge The lounge the new second floor on World Yacht s Duchess ship offers a modern environment for groups to enjoy views of the New York skyline the Statue of Liberty and New York Harbor. There s room for groups of as many as 150 and semiprivate and full buyout options are available. The climate-controlled space includes a bar dance floor and rooftop with amenities such as full audiovisual capabilities and several food and beverage options. (Pier 81 West 41st St. at the Hudson River 888.786.9096) Sarabeth s Park Avenue South The mini chain opened its largest New York restaurant earlier this year near Madison Square Park. The 9 360-square-foot restaurant seats 248 and offers two private dining rooms that each seat 30 guests. Signature dishes include chicken pot pie seafood Cobb salad and stone-oven pizzas. As at her other locations owner Sarabeth Levine is the pastry chef. (381 Park Ave. South 212.335.0093) More venue news and a local directory venues American Museum of Natural History A three-year 40 million renovation has restored the Teddy Roosevelt Memorial Rotunda and North American Mammals Hall. The rotunda holds as many as 860 for receptions or 500 for seated dinners. Other improvements to the Upper West Side landmark include a restoration of the pink granite arch on the Central Park West fa ade as well as the 350-foot-long paved terrace. (Central Park West at 79th St. 212.769.5350) More 126 summer 2013 CLASSIC EVENTS CALL FOR A CLASSIC HOTEL. To book your next event contact sales or call 212.661.9600 Terms & Conditions Bookings must be booked and consumed by 8 31 2013. Valid on new bookings of 10 peak rooms or more only. Cannot be combined with any other offers. Offer is non-transferable and based on availability. Hotel has the right to terminate offer at any given time. Offer subject to change. ROOS10661BizBash_rev.indd 1 4 22 13 1 11 PM New York Venues Marquee Ten years after first opening the Chelsea megaclub has a new life following a multimillion-dollar renovation that created a new entrance reconfigured the interior expanded the stage and upgraded the audiovisual to a Funktion One sound system that can be synced with images on a massive LED screen and five moveable rigs of LED lights. The 1 200-person club is available for corporate events which can take over the entire venue or two smaller areas the mezzanine or a main-floor alcove room dubbed the Boombox. (289 10th Ave. 646.473.0202) The LCL Bar & Kitchen A new seasonal restaurant and lounge opened in the Westin New York Grand Central from Gerber Group. The dining area and bar can be reserved for private events with room for 300 people for receptions or 127 people seated in the 2 600-squarefoot space. The signature aspects of the interior include a curtain wall of vertical natural walnut planks and an illuminated forest wall that transitions from day to night. (212 East 42nd St. 212.405.4399) Stella 34 Trattoria Hotel Belleclaire With views of the Hudson River the 236-room hotel on the Upper West Side finished a lobby renovation and plans to have a small meeting room available this fall. The lobby which can accommodate 20 people for events also has a new coffee bar. The upgrades follow a rooms renovation in 2011. In the works is a rooftop restaurant. (250 West 77th St. 212.362.7700) photos Ben Kay (ellington) D. Finnin aMnh alan aurMont (saraBeth s) Ken gooDMan photography (WorlD yacht) noah FecKs (lcl) courtesy oF Venues (all others) Located on the sixth floor of Macy s Herald Square the restaurant opened in March in a space that the department store had used for storage for at least a century. Now with the floorto-ceiling windows no longer blacked out diners have views of Broadway and the Empire State Building. The Neapolitan eatery occupies 11 000 square feet and seats 267 with 180 in the dining room 56 in the lounge and 31 in the bar. It is available for buyouts. (151 West 34th St. 212.967.9251) 128 summer 2013 Believe you can and you re halfway there. Theodore Roosevelt Denis Finnin Host an event in the newly restored Theodore Roosevelt Rotunda. There s a word for an event at the American Museum of Natural History spectacular. It offers an epic setting for your next gala dinner premiere or reception. There s never been a better time to support the Museum. To learn more call 212-769-5350 or email hostanevent Central Park West Main Entrance Milstein Hall of Ocean Life Akeley Hall of African Mammals Rose Center for Earth and Space Visit us at hostanevent Central Park West at 79th Street New York NY 10024 Orlando Venues Kings Bowl The Boston-based concept opened this spring in the I-Drive Live project on International Drive. In addition to 22 tenpin bowling lanes it has billiards tables shuffleboard and a full outdoor boccie ball court. The venue offers multiple private bowling and meeting spaces with room for as many as 200 people and a full-service restaurant and bar. The facility is family-friendly during the day but switches to 21 and over at night. (8255 South International Drive 407.363.0200) Pharmacy To create a secretive vibe at the new speakeasy-style bistro the venue s entrance is unmarked and made to look like elevator doors. Inside is a 1 600-square-foot casual restaurant serving a menu of seasonal local fare and handcrafted cocktails. It is open for dinner and late-night dining and is also available for buyout. (8060 Via Dellagio Way 321.837.9463) Siro Urban Italian Kitchen The restaurant at the Orlando World Center Marriott has a casual rustic vibe and a mix of regular high-top and communal tables. It seats 143 in the dining room and 56 on a patio. A private dining room holds as many as 40 people. (8701 World Center Drive 407.238.8619) Native Social Bar Nightlife op- tions on Church Street downtown continue to grow. The bar s decor is intended to celebrate the culture and history of Orlando through photographs and artifacts and a drink menu that includes locally brewed beer. Entertainment includes live music during happy hour on Fridays and nightly DJs. (27 West Church St. 407.456.1391) More venue news and a local directory venues 130 summer 2013 photos Leigh Loftus (Kings) pearLeen BuchaLa (pharmacy) courtesy of siro urBan itaLian Kitchen Breathe J. photography (native) Philadelphia Venues Stratus Rooftop Lounge A cosmopolitan design signature craft cocktails and stunning city views have attracted a fashionable crowd to the lounge 11 stories above Independence Mall. The openair venue features two private enclosed pavilions a large outdoor patio and an indoor bar. The 5 600-square-foot space holds as many as 300 people. (433 Chestnut St. 215.925.2889) photos philip Gabriel photoGraphy (Down town) Mike persico (Fitler) courtesy oF Venues (all others) Down Town Club Spanning the entire 11th floor of the historic Public Ledger Building the club is the newest addition to the Cescaphe Event Group s arsenal of event spaces. After a full renovation the venue reopened in April and holds as many as 200 guests. Facilities include a 3 000-square-foot cocktail space with panoramic city views a 3 500-square-foot main ballroom with towered ceilings and a 2 500-square-foot bar area. An in-house florist and customizable audiovisual capabilities are also available. (150 South Independence Mall West 215.238.5750) Fitler Dining Room Chef Robert Marzinsky s new restaurant delivers American bistro fare in an 800-square-foot corner location in Fitler Square. Opened in February the 32-seat dining room features an open kitchen bright white subway-tiled walls and reclaimed wood decor. (2201 Spruce St. 215.732.3331) The Hub Commerce Square The dedicated center for meeting and collaboration provides plasma screens digital projectors snacks and creative inspiration. The space totals 23 000 square feet and contains 11 meeting rooms ranging from 240 to 2 250 square feet for groups of as many as 540 people. In May the center added 7 500 square feet of new flexible space including small transient workstations and semiprivate meeting rooms. (2001 Market St. 877.843.4821) More venue news and a local directory venues 132 Phoenix Scottsdale Venues Tempe s Front Porch A separate restaurant concept on the patio of Monti s La Casa Vieja the outdoor spot offers seating for 130 and three fire pits. Opened in early April the space is available for buyouts. (100 South Mill Ave. Tempe 480.967.7594) Gertrude s The new restaurant at the Desert Botanical Garden Centro Lounge This new restaurant at Montelucia Resort & Spa offers 1 500 square feet of in- door and outdoor space with couches and fire pits. Featuring views of Camelback Mountain it holds 151 guests and is available for dinner or a poolside reception with a menu of shareable plates sides and flatbreads. The space designed by Allen & Philp Architects includes white furniture floor-to-ceiling windows plus a centerpiece nine-panel media wall of 60-inch LCD screens. (4949 East Lincoln Drive Scottsdale 480.627.3200) 134 summer 2013 photos Renee Immel (GeRtRude s) tIna GReGGo GReGGo photoGRaphy Inc. (tempe s tQla) BRIan Kelly (Ben & JacK s) maRK BoIsclaIR photoGRaphy Inc. (hotel Valley) John oRmond (BespoKe) couRtesy of Venues (all otheRs) opened in late January in a space previously used as the plant and gift shops. Following a renovation it now has indoor and patio dining for 170 an exhibition kitchen a private 12-seat chef s table and an expansive bar. Chef Stephen K. Eldridge developed a menu that uses local ingredients sourced from nearby farms as well as the restaurant s onsite garden. (1201 North Galvin Pkwy. 480.719.8600) Ben & Jack s Steak House Known for its dry-aged steaks and seafood the New York-based restaurant brand expanded to Arizona. The concept offers 5 000 square feet of space and holds as many as 200 people. It has a private dining room for 45 and a semiprivate dining area for as many as 90. (4180 North Drinkwater Blvd. Scottsdale 480.947.7900) Scottsdale Marriott at McDowell Mountains The all-suite hotel overlooking the TPC Scottsdale Champions Golf Course recently finished a 5.9 million renovation that added 4 300 square feet of meeting and event space and a new restaurant concept as well as updated the lobby and fitness room. The hotel now has 20 meeting rooms including the centerpiece Barcelona Junior Ballroom among its 14 391 square feet of total meeting space. Its boardrooms feature ergonomic executive chairs and 60-inch LCD flat-screen TVs. (16770 North Perimeter Drive Scottsdale 480.502.3836) TQLA The bar and restaurant specializing in Southwest and Mexican cuisine opened last year in Mesa. The transplant from Houston hosts events in a private tequila room or buyouts of the entire 6 900-squarefoot restaurant are available. The space seats 240 guests. (1840 South Val Vista Drive Mesa 480.813.8752) Hotel Valley Ho The downtown boutique hotel added a new meeting room for small gatherings. The Dunes space is 760 square feet and can be divided in two. It features natural light from floor-to-ceiling glass windows and opens onto an outdoor patio. The entire hotel has 11 500 square feet of indoor meeting space and more than 25 000 square feet of outdoor space. (6850 East Main St. Scottsdale 480.248.2000) Bespoke Inn Caf & Bicycles The bed-and-breakfast in downtown Scottsdale can host small meetings and events. Opened in January the property has a caf and a courtyard among olive trees with seating for 30 at bistro tables and a communal table. The four guest rooms include a private residence with communal space for events. Buyouts of the entire property are encouraged to guarantee access to the event space. (3701 North Marshall Way Scottsdale 480.664.0730) More venue news and a local directory venues summer 2013 135 San Diego Venues Westin Gaslamp Quarter The new San RendeRing CouRtesy of CaesaRs enteRtainment (HaRRaH s) pHotos CouRtesy of uRban KitCHen gRoup (fisH publiC) bRuCe buCK (loews) andRew JoRgensen (Vin de syRaH) miCHael webeR (w san diego) CouRtesy of Venues (all otHeRs) Diego Convention Center hotel finished a renovation late last year. The resort offers 27 private spaces for events --a total of 11 600 square feet--spread across four floors. The largest space the California ballroom holds 900 for theater-style meetings or 1 200 for receptions. Exhibits and registrations can be held in the 2 900-square-foot foyer and the 700-square-foot Pacifica boardroom seats 20. Updates to the spaces include earthy colors and textures large windows and upgraded technology lighting and rigging capabilities. (910 Broadway Cir. 619.239.2200) Fish Public Executive chef Jordan Davis heads the new concept at the former 20-year-old Kensington Grill location. The restaurant which opened in late spring has a new seafood-based menu. The 3 500-square-foot space seats 110 guests inside and 20 on a patio. (4055 Adams Ave. 619.281.4014) Loews Coronado Bay A highlight of a nine-month 12 million renovation to the hotel is a floating poolside bar and patio event space. The new outdoor multilevel 5 000-squarefoot Bay Terrace overlooks the bay features a fire pit and seats 600 guests for a banquet. The renovation finished in February also includes a redesigned lobby. (4000 Coronado Bay Road Coronado 619.424.4000) expansion at the Caesars Entertainment property will double the size of the resort adding a new 400-room hotel tower and increasing meeting space to more than 50 000 square feet. The new space will include a 23 000-square-foot ballroom that can be divided into as many as nine separate rooms and will have a built-in stage. Another new venue will be a 2 700-square-foot conference lounge with a built-in bar that can be used for receptions and networking breaks. The meetings space is scheduled to open by the end of the year the hotel rooms are planned for spring 2014. (777 Harrah s Rincon Way Valley Center 760.751.3100) Harrah s Rincon Resort & Casino A 150 million 136 summer 2013 More venue news and a local directory venues Vin de Syrah Michael Soriano s new design features botanical garden decor such as oversize flowers butterflies treestump tables and wicker furniture. For events the venue holds as many as 263 guests spread over several rooms. A 12-person tasting room has a large candlelit wooden table. (901 5th Ave. 619.234.4166) Cat Eye Club The latest Good Time Design venue is situated in the back of the East Village s Blind Burro restaurant. The 60s-style bar and lounge opened in late February and seats 50 people for classic cocktails champagne Scotch and other beverages. The interior has red leather chairs vintage end tables crystal decanters for bottle service and a flat-screen TV that plays movies from the era. (370 Seventh Ave. 619.330.9509) Milagro Farm Vineyards & Winery With new outdoor lighting the winery can now hold events after dark. The 110acre property just northeast of San Diego features two 1 200-square-foot buildings Wine Cave and Crush House that seat 50 seated or hold 80 for receptions. The patio event space between the two buildings seats as many as 125 people and features views of the San Diego mountains and surrounding vineyard. (18750 Littlepage Road Ramona 760.787.0738) W San Diego The hotel completed an audiovisual and Wi-Fi upgrade in March following a 5 million renovation to its meeting and event spaces last summer. The finished product includes the 20 000-square-foot Grand room which contains seven event spaces that hold as many as 187 people a redesigned lobby a new restaurant and a 2 470-square-foot rooftop bar. The meeting area was redesigned to match the property s use of warm hues and textures. (421 West B St. 619.398.3100) summer 2013 137 San Francisco Venues Tank 18 The SoMa district winery opened a tasting room in January. The 6 000-square-foot room is eco-friendly and features a recycled wood interior and refashioned crates that function as tables and chairs. Cheese charcuterie and other snacks are available as is the option to host food trucks. It can make custom wine-bottle labels for events. (1345 Howard St. 415.431.4734) Hutong Betelnut an 18-year-old Asian restaurant in Cow Hollow was renovated and renamed in March. The new concept serves flatbread pizzas small plates street-food-style dishes and a few raw items. Cosmetic updates include antique graffiti-covered walls bamboo-backed chairs and accents and decor inspired by the streets of Hong Kong. A private room holds as many as 36 people. (2030 Union St. 415.929.8855) Mighty The nightclub and raw event Grand Hyatt San Francisco Renovations to the hotel s meeting spaces include the new 5 700-square-foot Grand Foyer and updates to the Theatre Level s audiovisual equipment. The Grand Foyer seats as many as 350 people banquet-style or holds 700 for a reception. The Theatre Level s Conference Theatre seats 90 guests classroom-style and features Herman Miller chairs Bose technology and retractable LCD televisions. The new OneUp restaurant seats 56 in the dining room and 86 in the lounge area. Private dining is available for as many as eight. (345 Stockton St. 415.398.1234) More venues and a local directory venues 138 summer 2013 photos Allison Webber (trick Dog) bAyley photogrAphy (speAkeAsy) DAviD phelps (hotel ZettA) courtesy of venues (All others) space recently installed a new sound system. The venue now features Eastern Acoustic Work s audio equipment and updated power and processing capabilities a combination that generates an output of 50 000 watts of sound. The new audio system can be used for events of as many as 500 people in the 6 000 square feet of urban industrial space. The main room holds 450 people reception-style below the building s 22-foot ceilings. Presentations smaller meetings and product launches for as many as 70 guests may use a side room. (119 Utah St. 415.626.7001) Trick Dog With a name inspired by a vintage piggy bank--on display at the bar--the bilevel cocktail spot has a playful vibe. Each of the signature cocktails in the mission district bar is named after an official Pantone color and has a complementing bar snack on the menu. Drinking vinegars bitters syrups and tinctures are made inhouse. The 1 750-square-foot space holds 100 people. Full buyouts are available or as many as 30 can book the upstairs space. (3010 20th St. 415.471.2999) The Forge Located in Jack London Square the new Californiastyle pizza restaurant comes from several industry veterans. Featuring a woodfired Valorini oven an Italian import the restaurant offers private event buyouts inside for 100 seated guests and a patio that seats 50. The outside dining area features fire pits and a view of the bay. (66 Franklin St. Oakland 510.268.3200) Speakeasy Ales & Lagers The brewery transformed a corner of the space into a Prohibition-style tasting room in February. The 600-square-foot room designed by Kelly Malone is available for private events with room for as many as 100 standing or 40 seated. It does not have a kitchen but serves small snacks like chips and chicharrones and regularly hosts food trucks. (1195 Evans Ave. 415.642.3371) Hotel Zetta The SoMa district hotel opened in February with more than 2 760 square feet of event space. The 1 672-square-foot Play lounge is equipped with flat-screen TVs Mac computers a shuffleboard table and a British telephone booth for ordering room service. Smaller spaces include the 29-person Demo meeting room and the 15-seat Lumen conference room. (55 5th St. 415.543.8555) summer 2013 139 Toronto Venues Grey Goose Lounge Inside mega-club Muzik is a new branded lounge that opened in March. The 35-person space has its own distinctive design and cocktail menu that a mixologist from the vodka brand created. Muzik can provide catering. (15 Saskatchewan Road 416.595.9998) Storys Building The raw event space completed renovations to the third and fourth floors in early April that added lighter wood flooring and new heating and cooling units. The upper floors each seat 150 banquet-style or hold 200 for receptions. The Parlour space on the first floor also saw a refresh giving the 93-seat space a Prohibition theme. (11 Duncan St. 416.869.9444) private event venue is an open-concept 3 000-squarefoot space with an industrial feel highlighted by exposed brick walls and large bright windows. It features a 36-foot bar with custom light boxes an elevated DJ booth and audiovisual equipment. The venue is available for events and holds 160 seated or 215 standing. In-house catering uses local seasonally sourced items from executive chef Jon Lovett. (461 King St. West 416.263.0122) photos (storys) JJ thompson (grey goose) courtesy of Venues (all others) 2nd Floor The Buonanotte Owners of the Montreal-based restaurant and lounge concept opened a Toronto outpost. The decor includes leather and hardwood furniture against a backdrop of a vintagephoto feature wall. The space seats 170 or holds 375 for a reception. Partial buyouts are available for smaller events. (19 Mercer St. 416.599.7246) More venue news and a local directory venues 140 summer 2013 UNIQUE. CONTEMPORARY. VERSATILE. CONTACT US 416.393.7148 or email salonrentals For more information visit salonrentals The Appel Salon Toronto Reference Library 2nd Floor 789 Yonge St. (one block north of Bloor St.) Toronto ON M4W 2G8 T OTR O N N T O P U B L II C LL I B R AY Y ORO TO PUBL C IBRAR R Washington Venues The Graham Georgetown Following a multimilliondollar renovation Hotel Monticello reopened with a new name. Two new dining venues are available for private events including the 3 000-squarefoot rooftop lounge the Observatory where as many as 149 standing guests or 80 seated guests can enjoy sweeping views of the Potomac River Rosslyn skyline and the John F. Kennedy Center for Performing Arts. The A.G.B. restaurant and lounge is 1 000 square feet and holds 60 for receptions or 48 seated. With new interiors designed by BBG-BBGM the lobby decor includes a silver metallic ceiling tufted sofas and wing chairs and horizontal wood planks behind a dramatic lacquered reception desk. (1075 Thomas Jefferson St. NW 202.337.0900) DGS Delicatessen The Dupont Circle eatery offers a modern take on classic Jewish cookery with private dining space for 18 guests overlooking the restaurant s open kitchen. The 80-seat restaurant can prepare customized brunch lunch or dinner menus for private events in the mispucha or family room. The walls of the space are decorated with family photos from DGS s four partners and jars of house-made slivovitz. (1317 Connecticut Ave. 202.293.4400) ArtJamz The painting studio and lounge relocated in March to a larger space in Dupont Circle and now can host paint and sip parties for as many as 50 guests. The 1 900-square-foot split-level loft is more than double the size of the previous location and features a broader selection of materials for artists such as acrylic paints brushes stencils graffiti markers and glitter. Private space can be booked at the venue for groups of painters with creative enablers on hand for guidance and artistic inspiration. The space s newly expanded bar menu includes spirits for private groups in addition to beer and wine. (1728 Connecticut Ave. NW 202.709.8096) More venue news and a local directory venues 142 summer 2013 photos Courtesy of the Graham GeorGetown robert reCk (Capella) morGan howarth (DGs) anChyi wei Courtesy of artJamz llC Located alongside the C&O Canal the new 49-room luxury hotel opened this spring. The hotel s elegant 70-seat restaurant the Grill Room serves organic seasonal entr es and offers a private dining room for as many as 16 guests. An outdoor patio seats as many as 30 guests. The hotel s Rye Bar with seating for 26 specializes in rare rye whiskey and cocktails. Hotel amenities include an executive boardroom for 14 guests and a rooftop pool and bar with vistas of Georgetown the Washington Monument the John F. Kennedy Center for Performing Arts and the Potomac River. (1050 31st St. NW 202.617.2400) Capella Smithsonian National Museum of Natural History Dine with a dinosaur Party with a pachyderm Dazzle your guests with diamonds At your service--expert arrangements from menus to flowers to music and parking in a variety of dramatic settings intimate or expansive--in the world s most visited natural history museum. Corporations and associations making an unrestricted gift to the National Museum of Natural History may cosponsor an event in celebration of their gift. CaPaCity Seated 350 Reception 3 000 FaCility tyPe Natural History Museum FooD anD Beverage In-house caterer available or choose from a list of recommended caterers restriCtions Events of a personal nature fundraisers and partisan political and religious events are not permitted. The Smithsonian National Museum of Natural History welcomes over seven million visitors each year Constitution Avenue and 10th Street NW Washington DC 20560 specialevents Contact Office of Special Events nhevents T 202.633.1650 - F 202.357.1602 360 Degree Views of LA For Your Next Event Why not surround your guests with breathtaking downtown panaramas from high atop AT&T Center AT&T Center offers a host of locations within the center for a wide variety of events. The Penthouse Tower Suites light up the nighttime sky in Downtown Los Angeles. The stunning 32nd floor provides the most spectacular skyline views in Los Angeles and is a perfect location to host a large scale gala wedding or holiday party. The 30th floor features sweeping panoramic views with a state-of-the-art AV system for your next corporate meeting or seminar. The AT&T Theatre offers a 500-seat venue fully equipped with the latest lighting and sound equipment and is ideal for seminars filming musical events theatrical performances and film festivals. All venues catered by the nation s highly acclaimed Patina Restaurant Group. We re in the heart of the action just moments from Staples Center LA Live and the Convention Center. Contact Courtney Kanner at ckanner or 213.741.7403. 1150 South Olive Los Angeles CA Downtown Los Angeles Special advertiSing Section Venue Directory Austin circuit of the AmericAs For complete Head tkdetails visit our comprehensive online directory of event and meeting venues and suppliers. To be included in our online directory contact David Wilkes at d_wilkes or 646.839.6840. Search our directory venues the liSt on theSe pageS reflectS venue advertiSerS in thiS iSSue only. designed space including top-end audiovisual equipment). Both galleries can accommodate 300 guests for a reception or 180 for a seated event. The 32nd floor or Crown offers 13 537 square feet. It accommodates 330 guests. (1150 South Olive St. Los Angeles 213.741.7400) lAs vegAs the pAlms resort & cAsino Opened in November 2012 this is the first and only purpose-built Formula 1 facility in the United States. Encompassing a 3.4-mile track the venue holds 120 000 fans. Group packages are available during races and the facility has several on-site spaces for concerts and private events including a 40 000-square-foot conference center. (9201 Circuit of the Americas Blvd. Austin 512.565.6135) The Palms Casino Resort is not only a celebrity playground and hipster hangout but a serious event and meeting space. Three distinct towers boast world-class entertainment dining and nightlife. The Palms also offers a number of conference rooms theaters lounges restaurants and even recording studios. (4321 West Flamingo Road Las Vegas866.725.6768) wynn encore skirbAll culturAl center The center offers indoor and outdoor spaces--including Ahmanson Hall with a 6 000 square-foot ballroom and courtyard for receptions of 1 500--and 41 000 square feet of meeting rooms. (2701 North Sepulveda Blvd. Los Angeles 310.440.4500) spAce Abbot kinney chicAgo chicAgo union stAtion Opened in 2011 Space Abbot Kinney offers a meeting venue with a cool Venice feel. The 3 100-square-foot Encore at Wynn Las Vegas is a 48-story resort featuring penthouse space has a variety of rooms including a V.I.P. 2 034 suites five signature restaurants 11 designer lounge glass atrium lounge grand lounge and a patio. boutiques a full-service salon and spa exciting pool areas The entire venue is wired with top-end audiovisual leisure activities and nightlife. (3131 Las Vegas Blvd. South equipment and holds 150 seated attendees. (1410 Abbot Las Vegas 702.770.2252) Kinney Blvd. Venice 310.581.8888) As many as 2 500 people 1 500 with seating can take over the 20 000-square-foot great hall of this transportation hub. The Beaux-Arts space features 18 columns a vaulted ceiling and a marble floor. The 3 500-square-foot Union Gallery holds 200 or 150 with seating. (500 West Jackson hollywood & highlAnd center Blvd. Suite 107 Chicago 312.655.2481) john g. shedd AquArium This facility is home to 75 shops and restaurants--plus The catering team at Shedd Aquarium can plan and host the Dolby Theatre Grauman s Chinese Theatre the Loews any event from a meeting for 250 in the multimedia audi- Hollywood Hotel and nightlife spots the Highlands Level torium to a lavish and imaginative reception and dinner 3 and Lucky Strike Lanes all of which have meeting and for 690 highlighted by superb service in spectacular event space. The Governors Ball takes place here after spaces. (1200 South Lake Shore Drive Chicago 312.692.3276) the Academy Awards and Wolfgang Puck oversees the rAviniA catering. (6801 Hollywood Blvd. Suite 170 Hollywood Known as Chicago s Sound of Summer this music venue 323.817.0201) icon lA has been around since 1904. Four tented areas--the Northern Trust Tent the Santa Fe Tent the AT&T Tent and Located in downtown Los Angeles this multilevel venue features a rooftop lounge and indoor venue a full-service the UBS Tent--can accommodate 70 to 700 guests. The lawn holds 500 and the Park View Restaurant and terrace kitchen bar and catering options. The entire space holds up to 850 guests. 1248 South Figueroa St. Los Angeles can hold 183. Levy Restaurants is the exclusive on-site caterer. (418 Sheridan Highland Park Chicago 847.266.5087) 213.867.6000. Square footage 12 500.) the nAtionAl grille A dArden restAurAnt los Angeles sportsmen s lodge events center Our newly renovated environment has 10 unique event spaces. Nestled amongst 5.5 acres of redwoods foliage ponds and water features yet still in the heart of hip Studio City we are minutes from Hollywood Universal and Beverly Hills. (12833 Ventura Blvd. Studio City 818.755.5000. Capacity 3 905. Square footage 40 000.) universAl studio s speciAl events This TV studio offers six soundstages a commissary a patio a dining room the midway rehearsal halls and a lawn for events. The commissary holds 235 for receptions or seated events the rehearsal halls seat 120 or holds 240 for receptions and the outdoor area holds 500 for receptions. (100 Universal City Plaza Universal City 818.777.9466.) vortex immersion With three locations in the Chicago area including Downtown Rosemont and Lombard The National Grille is known for its private dining facilities that can accommodate as many as 500 people. There are 45 locations nationwide with new locations opening in both Cincinnati OH and Hartford CT. Each location offers state-of-the-art technology full event planning assistance and customizable menus appropriate for any social or corporate event. trump internAtionAl hotel And tower k1 speed K1 Speed s indoor karting centers which feature up to 90 000 square feet of space professionally designed racetracks high performance zero-emission electric karts that are capable of 45mph and authentic racing memorabilia are open both to the public and to corporations looking to host teambuilding exercises management meetings end-of-year parties and other such events. (19038 South Vermont Ave. Gardena 310.532.2478. Capacity 800. Square footage 90 000.) l.A. live speciAl events Vortex Immersion Media offers immersive entertainment venues and related products and services. With decades of experience and worldwide relationships with leading media and special effects professionals VIM is uniquely positioned to usher in the next generation of group interactive attractions. VIM s LA studio is also home to the VORTEX DOME offering a unique immersive environment available for exclusive event engagements. (1201 West 5th St. Suite F-80 Los Angeles 866.792.1717) the well This dimly lit lounge tucked away in the House of Blues corporate building pulls in Hollywood locals for cheap happy hours and a relaxed vibe. A square bar centers the room with booths and banquettes along the walls. (6255 Sunset Blvd. Hollywood 323.467.9355. Capacity 160.) w hotel hollywood This hotel unveiled a new boardroom in 2012--a 618-square-foot space offering views of the Chicago River. The property itself debuted in 2008 and has 339 guest rooms spread over 13 of its 92 floors. A 20 000-square-foot conference center includes five conference rooms two boardrooms a grand ballroom that holds 299 and the seasonal Terrace at Trump for 175. (401 North Wabash Ave. Chicago 312.588.8000) venue one Local production company Event Creative owns Venue One which opened in 2010. The venue has two levels with a combined total of 20 000 square feet of raw space. The second floor can seat 500 and the first floor can seat 400. The entire space can be bought out to host receptions for 1 000. (1044 West Randolph St. Chicago 312.327.0111. Capacity 1 000. Square footage 20 000.) thewit hotel L.A. Live is in the heart of the city synonymous with entertainment offering a wide selection of event venues. Home to Staples Center Nokia Theatre L.A. Live and Club Nokia L.A. Live is where Los Angeles comes alive with the best in music entertainment sports and events. With 20 restaurants bowling a 14-screen cinema two luxury hotels and multiple outdoor event spaces L.A. Live is where the world comes to celebrate. (800 West Olympic Blvd. Los Angeles. 213.763.5441.) the los Angeles county fAir & exposition fAirplex Opened in 2010 the W Hollywood has 10 000 square feet of meeting space and 25 000 square feet of overall event space. For downtime there is a pool with daybeds cabanas and a bar or Drai s Hollywood nightclub. (6250 Hollywood Blvd. Hollywood 323.798.1300) wArner bros. studios speciAl events The Sheraton Fairplex Conference Center has 15 meeting rooms a cyber-caf and a ballroom with seating for 1 000. Conveniently located the conference center is able to accommodate groups of 1 000 to intimate gatherings of 10. (1101 West McKinley Ave. Pomona 909.623.3111. Capacity 1 000. Square footage 350 000.) los Angeles county museum of Art (lAcmA) Warner Bros. Special Events can deliver a Hollywood experience for you and your guests on the Warner Bros. Studios lot at your location--or both. Backlot streets a jungle private screening rooms and a posh dining room are just some of the locations available for your event. (4000 Warner Blvd. Bldg. 225 Burbank 818.954.2652. Capacity 10 000.) With a facade bearing a yellow zigzag the 27-story boutique hotel houses 238 guest rooms and 60 suites. On the third and fourth floors meeting spaces such as Dickinson and Wilde are named after famous wits and can host conferences for groups with 16 to 99 guests. On the fourth floor a multimedia theater called Screen can seat 40 in recliners couches and club chairs. Other features of the property include a spa which can be rented for groups of 10. (201 North State St. Chicago 312.467.0200) The Los Angeles County Museum of Art features eight beautiful yet distinct spaces to hold any sized event from 75 to 1 500 guests as well as a full spectrum of services. The museum also provides opportunities for private afterhours viewings of its world-class collections and exhibitions. (5905 Wilshire Blvd. Los Angeles 323.857.6000) penthouse At At&t center miA mi bridge house events Alfred i. dupont building In a 32-story high-rise downtown this two-floor space consists of the south gallery (6 000 square feet of raw space) and the north gallery (6 000 square feet of Opened in 1939 the Alfred I. Dupont Building is Miami s only Art Deco skyscraper and representation of Depression Moderne architecture. The interior boasts bas relief doors marble floors hand-painted cypress ceilings and brass scrollwork gates and grates. (169 East Flagler St. Miami 305.374.3677. Capacity 500. Sqaure footage 6 500.) In Miami s design district Bridge House s ability to work summer 2013 145 Special advertiSing Section Head tk New York Venue Directory events at Apella are managed by Backal Management Group and exclusively catered by Riverpark a Tom Colicchio restaurant and wichcraft. Apella is appropriate for board meetings conferences cocktails receptions The baTh club dinners fashion shows holiday parties lectures location Built in 1926 by famed architect Robert A. Taylor The Bath shoots multimedia presentations press conferences Club fuses historic architecture with contemporary decor product launches and social events. (450 East 29th St. as a premiere private-event venue on Miami Beach. With 2nd Floor New York 212.706.4100. Capacity 300. Square over 26 000 square feet comprised of eight multifunction footage 16 000.) spaces and 50 000 linear feet of shoreline The Bath Club arena Arena located adjacent to Bryant Park is a multimedia is appropriate for a wide variety of events. (5937 Collins event space. Fusing New York charm with technological Ave. Miami Beach 305.867.5938. Capacity 3 500. Square capabilities Arena is a venue for a wide variety of events. footage 28 600.) The gallery of amazing Things (135 West 41st St. New York 212.278.0988. Capacity 600. The Gallery opened in November 2012 in Dania Beach. It Square footage 5 200.) asTor cenTer features 19 000 square feet of event space divided into 5 separate galleries and can accommdate up to 700 guests Consisting of four areas the center offers a 36-seat classroom a kitchen that holds 16 (or 40 for demonstrations) for any variety of corporate or social event. (481 South an event space that seats 100 or holds 150 for receptions Federal Highway Dania Beach 954.654.7739) room service and the lounge which has a mahogany bar and demo Modeled after a luxury hotel concept this 3 500-squarekitchen. The lounge seats 80 or holds 120 for receptions. foot restaurant-lounge comes complete with a bellman a (399 Lafayette St. New York 212.763.0800) b.b. King blues club & grill butler and a private suite. The dinner seating accommoA full service venue in the heart of Midtown B.B. King dates 94 patrons. French maid service and a DJ take over the late-night shift where 270 guests can enjoy specialty Blues Club seats as many as 550 guests or accommodates up to 1 000 for cocktail receptions. The Music Room is an cocktails. The entire space is available for buyouts along 11 000 square foot theatre with two tiered horseshoewith a private area for up to 30 people. (929 Washington shaped seating centered on a 30-foot stage. For smaller Ave. Miami Beach 305.763.8330. Square footage 3 500.) sKyDecK miami events Lucille s Grill is in Times Square. (237 West 42nd SKYDECK is a rooftop venue with 360-degree views of St. New York 212.997.4511 ext.58. Capacity 1 300. Square South Beach s entertainment district and the Atlantic footage 14 000.) buca Di beppo Ocean. The decor presents a white canvas to work with With sister restaurant Planet Hollywood Buca Di Beppo when planning special events. (605 Lincoln Road Suites seats as many as 250 guests. The vibe is an eclectic 270 & 800 Rooftop Miami Beach 305.672.5010. Capacity vintage setting with irreverent photographs strings 200. Square footage 3 700.) so cool evenue of multicolored decorative lights gingham tablecloths The eVenue is perfect for meetings product launches fash- and family-style portions. (1540 Broadway New York ion shows art shows bar and bat mitzvahs private parties 212.764.6527) capiTale and other special occasions. Just minutes from South Originally the Bowery Savings Bank this national landBeach downtown Miami and Coral Gables the eVenue is conveniently located and easily accessed. (2585 NW 21st mark building was designed by Stanford White and built in 1893. The space now serves as a ballroom with 65-foot Terrace Miami 305.635.8088. Square footage 10 000) ceilings tall Corinthian columns and an art glass skylight. The 15 000-square-foot hall seats over 500 or holds 1 500 for receptions. Two smaller rooms on the upper level each seat more than 60. Catering is done in-house except when kosher food is needed. (130 Bowery New York 212.334.5500) with planners on special requests and their flexibility with using outside vendors has made it a preferred venue. (3841 NE Second Ave. Suite 400 Miami 786.871.4820. Capacity 3 500. Square footage 28 600.) hoTel pennsylvania penn plaza pavilion Hotel Pennsylvania is one of New York City s largest hotels with 1 705 guest rooms. Its three ballrooms 11 meeting conference and banquet rooms and the adjacent Penn Pavilion Convention Center can accommodate any event up to 1 000 guests. For smaller meetings or events there is the Executive Conference Center featuring an executive boardroom. (401 Seventh Ave. New York 212.502.8717 ext.8507. Capacity 1 600. Square footage 7 740.) inTrepiD sea air & space museum Docked on the west side of Manhattan the Intrepid is attached to the 112 000-square-foot Pier 86 and offers several sites for functions and meetings. Catering by Restaurant Associates is the museum s exclusive food provider. (Pier 86 West 46th St. and 12th Ave. New York 646.381.5301. Capacity 2 500. Square footage 112 000.) Kaye playhouse aT hunTer college The Kaye Playhouse at Hunter College is a fully equipped proscenium-style theater designed in a 1940s Moderne style with seating in crimson velveteen. The theater is home to a wide array of events including theatrical productions dance performances chamber music and opera film photo television shoots fashion shows jazz concerts lectures corporate meetings vocal concerts children s shows and more. (695 Park Ave. New York 212.650.3919. Capacity 624. Square footage 1 575.) meTlife sTaDium In 2010 MetLife Stadium opened its doors as the new home to the New York Jets and Giants and many other events. Additionally there are five clubs catering to private events such as trade shows galas and corporate meetings. Our brand-new facility offers indoor and outdoor spaces technology and an array of culinary options. (One MetLife Stadium Drive East Rutherford NJ 201.559.1710. Capacity 4 200. Square footage 30 000.) meTropoliTan pavilion new yorK Metropolitan Pavilion offers multiple venues in one location for receptions dinners product launches fashion shows trade events and more. Amenities include the ground floor s 30 000 square feet of polished hardwood floor Historic District location and original architectural detailing indoor loading dock and 4 additional event rooms the Gallery the Level the Metropolitan Suite and the top-floor Showroom. (125 West 18th St. New York 212.463.0071. Capacity 1 565.) museum of Jewish heriTage The oldest private club in Lower Manhattan Down 10 on The parK aT Time warner cenTer Town Associates is located one block north of Wall Overlooking Central Park and Columbus Circle 10 on Street. Occupying four floors this club s spaces include the Park at Time Warner Center accommodates up to the Wainwright Room which seats 180 or holds 250 for 700 guests in its combined five spaces. The venue offers receptions and the Pine Street Room which seats 90 or state-of-the-art audio-visual equipment and wireless and holds 150 for receptions. The entire building can be rented wired internet connections are available in each room. and holds 1 000 for receptions. The association allows (60 Columbus Circle 10th Floor New York 212.484.6121. nonmembers to rent the facilities for events. (60 Pine St. Capacity 700. Square footage 9 000.) New York 212.422.1997) 3 wesT club Down Town associaTes In a modern building in Battery Park City this museum s special event hall which holds 500 is a 5 000-square-foot space with views of New York Harbor and the Statue of Liberty. The third-floor lobby bridge and terrace seat 150 or hold 250 for receptions. Edmond J. Safra Hall is a performance space that comfortably seats 375 guests. (36 Battery Place New York 646.437.4206) New York Times Times cenTer This club is also known as the Women s National Republican Club. A ballroom holds 350 for cocktails and the grand salon dining room holds 250. Four other rooms hold as many as 40. (3 West 51st St. New York 212.582.5454. Capacity 350.) 300 new yorK Fully renovated 300 New York features 40 bowling lanes-- including eight private lanes in Club 300. Other amenities include four meeting rooms on-site event planners and catering packages prepared under the direction of an executive chef and delivered laneside by professional staff. (Pier 60 23rd St. at the West Side Hwy. New York 212.835.2695. Capacity 750. Square footage 50 000.) 320 parK This 35th-floor space has its own entry lobby and 3 110 square feet of space 25-foot windows overlook Park Avenue. The venue seats 150 or holds 240 for receptions and is only available on Monday through Friday for corporate events. (320 Park Ave. New York 212.224.1234) 630 seconD avenue This banquet facility has a lobby with a marble staircase that leads from street level to the grand ballroom. A streetlevel terrace holds as many as 500 for receptions. Three additional rooms which hold 100 50 or 15 are also in the complex. On-site catering is available. (630 Second Ave. New York 212.252.1171. Capacity 660. Square footage 6 150.) american museum of naTural hisTory This museum has 45 event spaces. The Milstein Hall of Ocean Life holds 1 200 for receptions. The Rose Center for Earth and Space seats 450 or holds 1 500 for receptions and also contains the Hayden Planetarium which seats 425. The 5 000-square-foot Powerhouse holds 550. The Arthur Ross terrace just outside the Powerhouse offers a view of the Rose Center and holds 400. Catering by Restaurant Associates is the exclusive caterer. (Central Park West & 79th St. New York 212.769.5350) apella Offering 10 private rooms many with East River views Designed by architect Renzo Piano this venue is comprised of three separate spaces The Stage The Hall and The Gallery. These are available for rental either eDison ballroom individually or in combination making The TimesCenter Adjacent to Hotel Edison is the Edison Ballroom. The a venue for private or public corporate and social events. ballroom seats 500 banquet-style or holds 1 000 for Amenities include on-site catering wireless internet receptions it seats 700 theater-style. In addition to a and production facilities perfect for lectures concerts 600-square-foot stage (which can be extended into a and screenings. (242 West 41st St. New York 800.272.9533. runway) there are three bars and a lounge. (240 West 47th Square footage 5 000.) new yorK waTer Taxi St. New York 212.201.7650) espace These bright yellow boats are available for private charter This event spaced opened in November 2007 inside the from several piers around Manhattan Queens and newly constructed Atelier Condominium tower. On site Brooklyn. Of the nine vessels the smaller 59-foot boats are a full service kitchen granite and marble bathrooms hold 74 and the larger 72-foot boats hold 149. Each boat is 2 private suites for hosts talent bride groom. The equipped with sound systems and open-air decks--the function space has wireless internet access and a DJ smaller boats can hold 27 on the deck the larger boats 70. Booth. Valet parking can be arranged if necessary. (635 Bar and food packages are available. (499 Van Brunt St. West 42nd St. New York 212.967.7003. Capacity 1 000. Sec. 8B New York 212.742.1969.) offsiTe Square footage 10 000.) The glasshouses OFFSITE is Midtown Manhattan s newest and most The venue offers two floors of a concrete-and-glass struc- evocative venue for corporate meetings and private ture in the Chelsea arts district. Built out for events the events. Designed and wired to inspire creativity and 21st floor is 3 400 square feet and the 14th is 3 600 square optimize productivity OFFSITE was literally built from the feet. Both spaces hold 200 for cocktails and have views ground up with the perfect gathering in mind. From the through floor-to-ceiling windows kitchens bathrooms state-of-the-art audiovisual system to the comfortable yet and built-in sound and lighting systems. (545 West 25th St. versatile decor this three-story enclave offers the ideal New York 212.242.7800 ext. 11.) backdrop for your next board meeting brainstorming haKaTa grill session focus group product launch or social event. (52 Hakata Grill is a restaurant and full-service caterer West 39th St. New York 212.366.1828. Capacity varies by devoted to providing the highest quality cuisine. Hakata space. Square footage 4 200.) planeT hollywooD Grill s Pacific Rim cuisine is a blend of a number of Planet Hollywood is a 35 000-square-foot multilevel culinary traditions mixing centuries of rich culture and facility with four dining areas two bars a lounge and a history from Japan Hawaii China Indonesia Thailand private area. The restaurant also houses a 48-seat private and France. (231 East 53rd St. New York 212.245.1020) harD rocK nyc screening room with velvet-cushioned seating. The decor The Hard Rock Cafe is famous for its original memorabilia features memorabilia from films Broadway shows sports displayed with museumlike care. The 708-seat venue legends and music icons. (1540 Broadway New York has the Hard Rock Live concert space an 1 800-square212.265.2404) roosevelT hoTel foot store and an outdoor section above the building s Renowned as the grande dame of Madison Avenue the marquee and private rooms featuring state-of-the-art Roosevelt Hotel blends classic architectural style with audio visual technology. (1501 Broadway New York contemporary capabilities. More than 30 000 square 212.343.3355. Capacity 1 200. Square footage 44 000.) 146 summer 2013 SPECIAL ADVERTISING SECTION feet of banquet and event space accommodates 20 to 1 000 guests. The grand ballroom one of New York s most beloved traditional ballrooms offers an unforgettable ambience. In addition to 1 015 luxurious guest rooms and 52 elegant suites the hotel offers a sophisticated rooftop lounge experience at mad46. (45 East 45th St. New York 212.661.9600) STOUT NYC IVY SOCIAL CLUB terrace seats 250. Catering provided by Couture Cuisine. (185 Graydon Hall Drive Toronto 416.449.5432. Capacity 180. Square footage 14 000.) 24.95 2013 Edition This 16 000-square-foot trilevel bar has cobblestone floors street lanterns and serves casual pub fare. It offers five bars and seven private dining spaces. The 50-seat Victorian-style Greene Room holds 100. The cellar seats 200 or holds 300 for receptions. The Dart Alley holds 150 for receptions. Private billiard rooms are also available which hold a maximum of 35 reception. (133 West 33rd St. New York 212.629.6191) TOP OF THE GARDEN This bi-level dinner and dancing nightspot opened in April 2011 and offers a mix of modern and classic elements and a state of the art sound and lighting system. Led by a distinguished team of owner managers and in-house marketing experts Ivy s level of service and sophistication provides the perfect atmosphere for business and social engagements. (80 Interchange Way Unit B Vaughan 905.761.1011. Square footage 6 300.) OLIVER & BONACINI RESTAURANTS Top of the Garden is on the 16th floor of the historic Rehearsal & Recording Arts Building. Top of the Garden is a loft with two spaces that may be used individually or together. The space features in-house lounge furniture north south west and partial east views and full amenities. (251 West 30th St. 16th Floor 212.643.0055. Capacity 150. Square footage 3 200.) UPSTAIRS AT THE KIMBERLY This group has a portfolio of event and restaurant venues including Malaparte. Located on the sixth floor of the TIFF Bell Lightbox Malaparte is an event space featuring an amphitheatre that can host 150 for seated dinners or 200 for receptions. (330 King St. West Toronto 416.364.1211) PEGASUS HOSPITALITY Pegasus Hospitality Group has defined its collection of venues with landmark sites such as the Palais Royale Ballroom Casa Loma and the t Grand Luxe Event Boutique. (1601 Lake Shore Blvd. West Toronto 416.533.1573) ROYAL CONSERVATORY S TELUS CENTRE FOR PERFORMANCE & LEARNING National Venue & Supplier Guide 704 Locations & 86 Ideas for Events & Meetings Atlanta Atlantic City Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami South Florida New York Orlando Philadelphia Phoenix Scottsdale San Diego San Francisco Washington & Toronto National Venue & Supplier Guide 2013 This new rooftop lounge sits 30 stories high atop the Kimberly Hotel in Midtown Manhattan. The venue has three separate indoor outdoor atmospheres featuring 360 degree views retractable glass ceilings and walls heated floors and a main room that promises to be inviting in both the winter months and in the summer season. (145 East 50th St. New York 212.702.1685. Capacity 225. Square footage 4 000.) VIC AND ANTHONY S STEAKHOUSE This venue offers space for performance meetings and other events. Koerner Hall a concert venue seats 1 135. Reception and event spaces feature floor to ceiling windows with views of Philosopher s Walk and downtown. Multiple spaces may be rented together or separately and the centre includes music studios wired classrooms as well as a library. (273 Bloor St. West Toronto 416.408.2824. Capacity 1 135.) ST. ANDREW S CLUB & CONFERENCE CENTRE Architect Morris Nathanson s design for this 223-seat steak house includes 1930s Art Deco decor accented with murals of carousing cows. There is comfortable booth seating and a semiprivate dining room that seats 45. An 18-seat outdoor space is available. (233 Park Ave. South New York 212.220.9200. Capacity 63.) THE WATERFRONT Once a major West Side distribution center due to its water and rail proximity the Waterfront still sports vestiges of that role in its interior train platform sturdy steel girders and 20-foot ceilings. (224 12th Ave. New York 888.880.7692. Capacity 1 500.) This venue offers 16 meeting rooms several of which combine to form larger spaces. The rooms can seat as many as 180 theatre-style hold as many as 300 for receptions or host dinners for groups of six or more. Several rooms offer southern views of Lake Ontario. Decor features include high ceilings and floor-toceiling windows. (150 King St. West 27th Floor Toronto 416.366.4228. Square footage 1440.) STORYS BUILDING VENUES. Visit more than 700 venues in 18 cities. TORONTO ARTSCAPE TORONTO The Storys Building is a Hanif Harji and Charles Khabouth collaboration. The 170-year old building located in Toronto s entertainment district will house Tavern Restaurant on the first floor which is set to open in the spring of 2013. The restaurant and the Cocktail Parlour on the second floor will open in early 2013. The third and fourth floors of the Storys Building are private event spaces. (11 Duncan St. Toronto 416.869.9444. Capacity 225. Square footage 14 000.) SUPPLIERS. Artscape Event Services is a social enterprise that supports the activities of Artscape a non-profit organization that makes space for creativity and transforms communities. Revenue from the venue rentals help offset that cost of operating three vibrant arts cultural and community hubs in the Toronto area Artscape Wychwood ARENA STAGE The Mead Center for American Theater offers a blend Barns Daniels Spectrum and Artscape Gibraltar Point. of views and architecture. Enclosed by a glass curtain (601 Christie St. Toronto 416.392.1038 ext. 35) THE BRAM & BLUMA APPEL SALON AT THE TORONTO the center holds two historic theaters the new Kogod Cradle and 15 000 square feet of flexible event spaces. REFERENCE LIBRARY The Bram & Bluma Appel Salon is located on the second The Molly Smith Study Lower Lobby and Rooftop Terrace floor of Toronto Reference Library. The Appel Salon can be rented for private events year-round. The Grand features leading-edge technology views of the city from Lobby and Caf are available for daytime use and on two outdoor terraces and is comprised of three rooms nights when there are no performances. (1101 6th St. SW Epic Hall Prologue and Novella. Dinner seating for as Washington DC 202.600.4040. Capacity 1 800.) CORCORAN GALLERY OF ART many as 350 guests is available in Epic Hall. Novella When renting the Corcoran Gallery of Art for a private accommodates smaller gatherings of up to 90 guests. Prologue equipped with a built-in bar offers pre-function event guests have access to the entire entertaining space consisting of the Atrium and the Bridge. The sky-lit cocktail space in combination with Epic or Novella. (789 Atrium is surrounded by 40 columns perfect for dinners Yonge St. Toronto 416.393.7148) BROOKFIELD PROPERTIES CORP.--ALLEN LAMBERT GALLERIA or receptions. The Bridge overlooks the Atrium and is the Conceived by Spanish designer Santiago Calatrava this space to host cocktails a V.I.P. reception or an intimate 16 000-square-foot galleria formerly known as BCE Place dinner. (500 17th St. NW Washington DC 202.639.1700. is in the financial district and seats 350 for a banquet Capacity 1 000. Square footage 4 239.) ELEGANT SETTINGS OF NMCPPC event or 1 500 for receptions. Garden Court a patio inspired by New York s Rockefeller Center is also available All of these rental properties are equipped with warming kitchens adjacent free parking and wireless Internet and for events. (181 Bay St. Toronto 416.777.6496) THE DISTILLERY RESTAURANTS CORP. are wheelchair accessible. Although inclusive meeting This group has a portfolio of event and restaurant venues packages complete with meals are available you may including Archeo The Boiler House The Fermenting bring a caterer of choice. Whether you need a private Cellar and Pure Spirits Oyster House & Grill all located room for a small business meeting or space for more than in Toronto s Distillery Historic District. One of Ontario s 200 the historic properties provide the perfect setting for hottest tourist attractions The Distillery District is an your event. (Prince George s County MD 301.446.3240) SMITHSONIAN NATIONAL MUSEUM OF NATURAL HISTORY internationally acclaimed 13-acre village of brick-lined This museum s exhibit spaces--from the rotunda home streets and carefully restored Victorian industrial buildto an African elephant to the Hall of Geology Gems ings. (55 Mill St. Toronto 416.203.2363) GRAYDON HALL MANOR and Minerals the repository of the Hope Diamond--can This restored 14 000-square-foot Georgian-style manor host as many as 300 for dinners or 500 for receptions. opened in 2000. On four acres the 1936 mansion features The Baird Auditorium and Johnson IMAX Theater formal gardens 11 fireplaces and a library. The main provide seating for 565 for audiovisual presentations dining room accommodates 180 and a coach house and and film screenings. (Constitution Ave. at 10th St. NW two smaller private rooms are also available. A stone Washington DC 202.633.1000) WASHINGTON Find everything you need from caterers to staffing companies and more. INSPIRATION. Be inspired by countless meeting and event ideas. Order your handy desk reference today at 2013nvsg Browse the digital edition at nvsg Also available as a free download in the iTunes app store. Search for BizBash. The Best Ideas & Strategies From All Kinds of Gatherings EvEnt REpoRts pinball Wizards Held at London s O2 Arena on February 20 the Brit Awards included a playful set for One Direction. For the boy band s performance XL Video UK supplied two LED screens to create a massive pinball machine. The scoreboard was made of a five-square-meter section of black-surfacemounted LED tile while the game board was made from a 3- by 6-meter screen of lightweight semitransparent LED. photo DaviD Morrell 149 event reportS AuStin Show Business With dozens of TV-centric events this year s South by Southwest felt almost like a mini upfront season. The 2013 South by Southwest music film and technology festival wrapped March 17 with an estimated 150 000 people turning out for all or part of the 10-day event. With big names like Justin Timberlake and Prince appearing alongside a tech-savvy crowd of influencers the fast-growing Texas event has become a veritable playground for corporate marketers continuing to attract experiential efforts from a diverse mix of brands. One of the most notable new elements of this year s SXSW was the extent to which the increasingly segmented television industry had a presence at the event (which is officially limited to music movies and interactive media). Warner Brothers Television Group made its debut appearance with an immersive space that featured CW programming alongside festival staples like moonshine distilleries and reclaimed bicycle-part decor. Bravo brought Andy Cohen s Watch What Happens Live to town for live tapings DirectTV hosted advance screenings of its first original series Rogue and IFC (which has long been a part of the festival) presented at an official SXSW music venue. SyFy s activation was one of the more ambitious promoting its hybrid TV-show-cumvideo-game Defiance with an area where guests could meet cast members play the game and even--avoiding SXSW s perennial problem of soldout hotels--stay overnight. --Brendan Spiegel USA Network used a new video paint technology to promote its original drama series Graceland. Attendees were invited to a pop-up location in downtown Austin s busy bar strip where they could use a digital paint-brush roller to project Graceland images on the walls of buildings. To promote the upcoming Defiance SyFy created two spaces inspired by settings in the TVseries-video-game hybrid the Need Want Social Bar (left) where guests could tweet their needs and wants and earn swag and free tacos and the shantytown-like Container Village (below) located in a downtown Austin parking lot which housed three popup hotel rooms. Warner Brothers Television s immersive TellA-Vision space in downtown Austin combined industry activations--attendees could pitch digital series ideas to the CW network--with exhibits tied to shows like The Big Bang Theory ball pit. Share this story sxsw 150 summer 2013 photos Courtesy of Companies WHEN IT HAS TO BE EVENTFUL We can make all kinds of events happen... from the sublime to the outrageous. With 26 000 square feet of event space directly on the ocean The Bath Club is the perfect venue for meetings retreats parties after-parties luncheons fashion shows bat and bar mitzvahs fashion and film shoots tastings weddings and more. It s your time. This is the place. IT HAS TO HAPPEN HERE. We can make all kinds of events happen...from the sublime to the outrageous. With 26 000 square feet of event space directly on the ocean The Bath Club is the perfect venue for meetings retreats parties after-parties luncheons fashion shows bat and bar mitzvahs fashion and film shoots tastings weddings and more. It s your time. This is the place. Anywhere else is a compromise. 5937 Collins Avenue Miami Beach Florida 33140 305.867.5938 Anywhere else is a compromise. I 5937 Collins Avenue Miami Beach Florida 33140 305.867.5938 event reports chicago The ballroom s foyer featured hanging cherry blossoms red lanterns and pink drapes. A mirrored bar from Kehoe Designs anchored the space which also had high and low tables swathed in embroidered linens from BBJ. Passed bites included oysters with sweet onion salsa served on an orchidstrewn tray. The Peninsula Sweet dessert station held pineapple-macademia-nut cakes black sesame financier cakes and more. east Meets Midwest Cond Nast Traveler transported guests to Asia--in Chicago. Themed the Grand Tour of Asia the April issue of Cond Nast Traveler chronicled editor at large Hanya Yanagihara s 45-day journey through 12 countries. On March 19 the magazine hosted a launch party for the special issue at the Peninsula Chicago. In addition to having ties with the magazine--the Chicago hotel lands consistently on readers choice lists and is on the glossy s prestigious Gold List this year--the Peninsula is the oldest hospitality company in Asia. It s based in Hong Kong has six of its nine properties in Asia and has a tradition of Asian-style hospitality. Additionally Cathay Pacific airline launched service to Chicago last fall spurring more travel between the Windy City and Asia. Share this story condenasttraveler Ballroom walls displayed moving projections of a colorful koi pond. 152 summer 2013 photos Courtesy of fig Media A costumed geisha greeted guests and posed for pictures. The evening s program took place in the ballroom which was decorated with red drapes potted palms and clustered ottomans. Snacks were inspired by traditional cuisines from Hong Kong Beijing Shanghai Tokyo and Bangkok. Although the event took place in the Midwest rather than the East organizers worked to infuse every aspect with Asian flare. Laura Lachman promotions and events director at Cond Nast Traveler oversaw the planning. The hotel s director of catering Gregory Cond Nast Traveler Hyder worked with Special Issue Launch Kehoe Designs to Audiovisual Production execute the vibrant Lighting PSAV look which included Presentation Services Catering Venue The a costumed geisha Peninsula Chicago who greeted guests Decor Flowers Furniture hanging cherry blosRentals Kehoe Designs soms and a giant Entertainment Impulse Talent Group projected koi pond. Linens BBJ Linen--Chicago --Jenny Berg EVENT REPORTS SNAPSHOTS PHOTOS NAKAI PHOTOGRAPHY (CHICAGO) COURTESY OF INFINITY MARKETING TEAM (NEW YORK) On Pins and Needles CHICAGO BHLDN Anthropologie s wedding brand celebrated the one-year anniversary of its Chicago boutique with an in-store party on February 7. To contrast the gloomy snowy weather outside planners from So Dressed Up gave the bash a garden-like feel and Truffleberry Market s menu had an English Spring Tea Party theme. One of the menu items a gilded Caprese tea sandwich sat on hatpins stuck into a giant pincushion placed on a chair. Served on edible-golddusted mini crumpets the bite-size hors d oeuvre contained fior di latte mozzarella sun-dried tomato pesto and micro basil leaves. --Jenny Berg Camouflage Couture NEW YORK On February 9 Infinity Marketing Team produced an activation for HP-Intel at a Project Runway reunion at Skylight West. In designated 3-D Model areas models painted in patterns created by Project Runway contestants stood against backdrops that matched the patterns exactly. The overall effect was akin to gazing at a Magic Eye poster with models slowly becoming visible to guests as they passed. Stationed next to the colorfully painted ladies HP-Intel Ultrabooks contained information on current fashion trends. --J.B. event reports Los AngeLes Custom bars evoked the early years of space travel and a vintage design aesthetic. Centerpieces on dining tables looked like mini solar systems in glass bowls. Projections around the room transported guests into space after takeoff from Los Angeles. The Area 51 Lounge had a giant retro flying saucer as the backdrop for the bar. space Case The presence of a space shuttle boosted attendance at the California Science Center s fund-raising gala. Looking for new ways to bring in big bucks for your annual charity event Take a tip from the California Science Center Bring a retired space shuttle into the venue. (We re joking but it does produce results.) After it scored one of NASA s coveted crafts late last year amid buzzy citywide pomp the museum sold out tables for its Discovery Ball-- even before the invitation dropped. Coupled with live auction tallies the event which took place under the wings of the space shuttle Endeavour on March 9 secured a record-breaking night for fund-raising taking in 1.5 million. In celebration of the Endeavour this year s theme was Space Exploration Past Present Future. Overseeing the event was the museum s vice president of food and event services Christina Sion who described the plan as intended to take guests on a journey not only through space but also through time. Folks checked in at stations meant to evoke 1961 the height of the country s interest in space travel. Dinner took place in the present under the jaw-dropping spectacle of the Endeavour. An after-party in a nightclub setting was meant to conjure the future--2099 to be precise--where guests boogied in a futuristic space inspired by Tron. Recalling the 1960s a Pan Am-inspired checkin desk offered seating cards in the form of mock boarding passes. Guests made their way to cocktails in the so-called Area 51 Lounge on the first floor which had a giant retro flying saucer as a bar back. Upstairs Rrivre Works helped with the set up of space-inspired bars including one offering Tang cocktails. For dinner guests found tables set in the Endeavour s temporary display pavilion eating amid Bart Kresa s 35-foot-high wall projections that moved from a Los Angeles sunset tableau into space. Illuminated tables were topped with celestial decor elements like mini solar systems in glass bowls. Following the dinner and live auction led by KTLA 5 co-anchor Chris Schauble guests moved back to the cocktail space which they found flipped for a nightclub-style after-party with a look dubbed Club Eon for the occasion. Party decor was half black and half white split down the middle with glowing blue accents. A Nitro ice cream station offered futuristic versions of the confection prepared with liquid nitrogen. Cupcake Wars provided on-theme desserts after filming a portion of the show in the event space. --Alesandra Dubin 156 summer 2013 A complete list of vendors california-science-center photos NadiNe Froger photography event reports Los AngeLes passage to India The Recording Academy s official after-party stood out among Grammy-related events with a Bollywood-inspired theme. The 55th annual Grammy awards took to the Staples Center February 10 with nary a major shocker save for the standard fare of bleeped F-bombs plus a joint appearance by Chris Brown and Rihanna. Returning host LL Cool J hyped the awards relevant social media hashtags and handles and performed in the evening s finale. In a bit of a format change the Grammy s pre-telecast ceremony took place live for the first time at Nokia Theatre L.A. Live prior to the awards. Otherwise the usual events--such as Saturday night s Pre-Grammy Gala presented by the Academy and Clive Davis at the Beverly Hilton and the Cash Money Records pre-Grammy party at the Lot--surrounded the awards. The Recording Academy s official after-party which was held at the Los Angeles Convention Center made a particular statement with its photos Courtesy of the reCording ACAdemy Line 8 photogrAphy A massive covered decor piece in the center of the space served as a raised stage for dancers it included a working fountain filled with flowers and was surrounded by bench seating. Bollywood-inspired theme. Branden Chapman Rex Supa Clay Upton and Casey Immoor headed up the bash and Along Came Mary Productions helmed by longtime collaborator Mary Micucci once again produced the affair. The postceremony event took over a space the size of three football fields with entertainers dancers acrobats projections elevated lounges and designs evocative of the world of Indian films. --Alesandra Dubin Costumed dancers entertained from multiple platforms around the venue. event reports los angeles Armani Exchange hosted its fourth annual Neon Carnival at Tradition Aviation an airplane hanger not far from the festival grounds. Desert oases Coachella s first weekend reigned supreme for festivalgoers and parties alike. Never mind the skeptics who said Goldenvoice s Coachella Valley Music and Arts Festival had overstepped when it made the move to two identical weekends last year. The event returned to the Southern California desert this April with blazing buzz--the first weekend held at the Empire Polo Field sold out almost immediately after tickets went on sale. About 80 000 people per day came for the party which culminated in headliners such as the Wu-Tang Clan and Red Hot Chili Peppers performing their Sunday night sets amid an intense windstorm that churned desert sands relentlessly through the crowd-- just one of the vivid sensory experiences the festival is known to provide. Even without a standout music moment-- like last year s famous Tupac hologram--the festival stayed fresh and relevant in unexpected ways. It went beyond simply offering recycling through eco-partner Global Inheritance by employing a 20-foot-tall dinosaur art piece-- known as Recyclosaurus Rex--to crush bottles. It worked with sponsors such as Heineken not just for ho-hum signage but for DJs digital light shows and cold storage for cases of festivalgoers beer which was tracked using a fingerprint scan and kept cold until guests were ready to imbibe. Hollywood s Sound nightclub hosted the newest tent known as Yuma for electronic music. The Do Lab s dramatic central stage and art pieces lit up and glowed as night fell. And in numerous other ways Coachella simply remains the place to be. Specifically the place to be for brands was the buzzier first weekend with few exceptions. Like the festival itself the landscape of related events and pool parties continues to evolve with a few major fashion newcomers this year--H&M and ShopBazaar--while fashion brand Mulberry on the other hand was not back on the scene. For the fourth consecutive year H&M was an official sponsor but expanded its presence beyond Share this story coachella Guests tried their hands at logo bean-bag games for ShopBazaar. The main event produced by XA was a party on Friday with music by Mia Moretti. Additional events included manicures by London lacquers Saturday and an Herbal Essences braid bar Saturday and Sunday. 158 summer 2013 los angeles event reports A new art piece on the festival grounds called Mirage took the form of a mid-century Palms Springs mansion. High-tech HD projections made it appear that changing activities were taking place inside the home s rooms and its pool. Night Vision Entertainment and Chevrolet presented Volt Valley at the Mirage featuring Bagatelle Beach a two-day event at a private ranch to celebrate this year s festival where activities included a zip line for guests. As part of the fest s major green efforts a 20-foottall dinosaur art piece--known as Recyclosaurus Rex-- crushed bottles. photos seth Browarnik (armani exchange) doug hac (Volt Valley) kiril was here (details at midnight) slade smith (sahara stage) John sciulli getty images for harper s Bazaar alesandra duBin BizBash (all others) Nas hosted Details at Midnight the main event off the polo fields on the Friday-night schedule with production by TH Productions. Guests gathered in a tricked-out teepee. the polo fields for the first time to the 40-acre Merv Griffin Estate where more than 300 guests came for performances by Santigold DJ Michelle Pesce and others on Saturday. Among the returning brands Armani Exchange has built a reputation as the host of the weekend s most buzz-worthy party and held the fourth annual Armani Exchange Neon Carnival late Saturday night. A massive throng packed Tradition Aviation an airplane hangar near the festival grounds for thrill rides carnival games Svedka Vodka specialty cocktails and music sets by popular DJs like Jus Ske. The line to get in saw crowds still pushing against security barriers at 2 a.m. As for the future of the fest A new deal keeps Coachella and Goldenvoice spring festival Stagecoach in Indio California through at least 2030--and expands the potential ticket sales to 99 000 and 75 000 respectively. --Alesandra Dubin Technology-driven visual arts studio V Squared Labs headed by Vello Virkhaus created striking everchanging visuals at the festival s Sahara stage. evenT reporTs Los AnGeLes The Academy of Motion Picture Arts and Sciences Governors Ball produced and designed once again by Cheryl Cecchetto of Sequoia Productions stuck with a sampling of more than 50 passed bites and plates from Wolfgang Puck and chef Matt Bencivenga with a greater emphasis on meatless dishes. Academy governor Jeffrey Kurland returned to chair the ball. Mark Held of Mark s Garden matched the overall aubergine color scheme using orchids artichokes calla lilies kale and fern shoots as part of the floral decor. Flowers appeared to grow out of the pedestals of glasstopped cocktail tables. 160 summer 2013 160 photos Doug hac (MacFarlane) alesanDra DuDin BizBash (elton) line 8 photography (governors Ball) Seth MacFarlane hosted an afterparty at the Lot in West Hollywood produced by Night Vision Entertainment. The event included a 30-foot chandelier and 72-piece orchestra which played on stage under a dome meant to evoke the Hollywood Bowl. A wall of paper flowers formed a dramatic backdrop for a charcuterie station at the event. The artist Mr. Brainwash provided installations for one-of-akind conversationsparking touches in the milieu. All That Glitters The 85th annual Academy Awards and its biggest after-parties mixed fresh touches with old Hollywood glam. The Academy of Motion Picture Arts and Sciences publicized the 85th annual Academy Awards simply as the Oscars as if the academy is reluctant to show its age--notoriously like many other residents of Los Angeles. To that end the February 24 show took to the newly renamed Dolby Theatre courting a young viewership with fresh hosting duties from newcomer Seth MacFarlane. After the last of the award winners was read from specially designed envelopes by Marc Friedland--Argo which received its best picture win from First Lady Michelle Obama announcing from the White House a surprise coordinated by none other than Harvey Weinstein--the A-list group moved upstairs to the academy s own party the annual Governors Ball. After abandoning its seated-dinner format last year the ball produced and designed once again by Cheryl Cecchetto of Sequoia Productions stuck with passed bites and plates from Wolfgang Puck at Hollywood & Highland complex. The Elton John AIDS Foundation hosted its heavy-hitting bash at West Hollywood Park for the second year with a motif of repeating circles in fiery hues. Meanwhile Vanity Fair returned to the scene with its party at the Sunset Tower Hotel. The event included a green and white arrivals carpet a live feed from which was displayed on one of the hotel s walls. And apropos of his hosting duties MacFarlane hosted an after-party at the Lot in West Hollywood produced by Brett Hyman and Night Vision Entertainment. Giving every other event of the night a run for sheer glamour and sophistication the bash included a massive chandelier and orchestra that seemed to embody the graciousness of a bygone era in Hollywood. --Alesandra Dubin l.a. s most artful venue more than 100 000 pieces of art ten stunning spaces catering from patina full-service planning A motif of flamehued circles began outside the Elton John AIDS Foundation Oscar Party decking a tent that enclosed the event s sprawling frenzied red carpet full of boldfaced names. Inside disco balls hung over an appropriately glittery dance floor and imagery from Neuro Drinks showed on a screen above. Chopard and Wells Fargo also sponsored. visit for a schedule of exclusive exhibitions and venue information. to speak with an event planner e-mail events or call 323 857-6039. Share this story oscars event rePorts snaPsHots american Graffiti Los anGeLes To launch its Z10 smartphone with Hollywood-style panache BlackBerry hosted a celeb-packed event at Cecconi s West Hollywood on March 20. Guests--including actors Josh Duhamel Christina Ricci and Rachel Bilson--were given the new devices upon arrival. Studio HS produced the bash creating experiential areas that brought the phone s features to life. We created a group BBM number and guests were encouraged to share the love of their new device via BBM messages sent to the group number said Studio HS creative director and vice president Ryan Jordan. The messages were then projected onto the screen graffiti-style for all the guests to see. It was an organic and creative way for guests to engage and interact with the device experiencing the new keyboard and the BBM feature. --Jenny Berg photos Jennifer fuJikawa (Graffiti) world red eye (MiaMi) People in Glass Houses miami A black-tie birthday celebration for William Dean C.E.O. of engineering firm M.C. Dean had a V.I.P. area called the Soap Bubble. PopUp Events Group erected the structure on Dean s newly renovated estate an 18 100-squarefoot property known as Terra Veritatis. The glass fixture was stationed on the estate s grand lawn and served as a modernistic retreat for some of the evening s 3 400 guests. Filled with sleek white furniture and high-top tables the dome also housed its own bar at the March 1 event. --J.B. In the heart of Manhattan without the Manhattan cost a Elegant & affordable space a Corporate & social events a Accommodates 30 to 660 guests a Outside caterers welcome 630 Second 630 Second Avenue at 34th Street (212) 252-1171 Pitch. Launch. Promote. Hollywood & Highland Center Located in the heart of Hollywood Adjacent to Hollywood Walk of Fame Dolby Theatre Home of Academy Awards 18 million annual visitors 19 000 square foot Central Courtyard Indoor and Outdoor event spaces Located at one of Los Angeles busiest intersections and in the heart of all the action. Hollywood & Highland Center is the perfect location to ensure maximum exposure for your next concert experiential marketing event consumer product launch sampling filming or entertainment branding event. Stephanie Hansen Director Special Events shansen 323.817.0202 twitter handhcenter event reports MiaMi Inspired by 1950s Havana A Red Hot Night Presented by Target featured performances from Univision s Mira Qui n Baila dancers in the brand s signature red color. Transitions Optical built a two-level structure on the beach with colorful oversize sunglasses near the entrance. The roof had viewfinders through which guests could look at the ocean inside guests tried on frames and posed for photos with chef Robert Irvine. Goya chefs cooked meatballs inside an open Airstream trailer kitchen at the Grand Tasting Village. Evian s EvianEats photo activation--which invited guests to live young --was a popular stop in the center of the first tent for the festival s Grand Tasting. The Sears Outdoor Living lounge featured its Lighted Patio collection along with the Kenmore Elite grill line. Guests stopped by to relax during several events. Food Network talent signed autographs from a beachfront booth. Grand Central Marketing built the station which had a cutout logo offering ocean views. Beach Branding Creative activations and events stood out at this year s South Beach Wine & Food Festival. At the South Beach Wine & Food Festival in February familiar food brands were joined by lifestyle and other retailers who set up their own activations and sponsorships. With unique build-outs and social media campaigns companies such as Target Sears and Evian found ways to engage guests while promoting their products. Here s a look at how brands presented themselves inside the festival s iconic white tents and other South Share this story Beach venues that hosted the biggest parties and events. south-beachwine-food-festival --Beth Kormanik & Tracy Block 164 summer 2013 photos Arthur MArker BFAnyc.coM (dAncer) grAnd centrAl MArketing (Food network) elizABeth renFrow For BizBAsh (All others) MIAMI S MOST EXCLUSIVE ROOFTOP AVAILABLE FOR CORPORATE AND PRIVATE EVENTS 605 LINCOLN ROAD SUITE 270 & 800 RF MIAMI BEACH FL 33139 BOOK YOUR EVENT TODAY WWW.SKYDECKMIAMI.COM 305 343 8610 STEPHANIE SKYDECKMIAMI.COM THANK YOU TO OUR AMAZING SPONSORS AT IDEAFEST 2013 SOUTH FLORIDA WEDNESDAY APRIL 10 FORT LAUDERDALE CONVENTION CENTER For information about upcoming BizBash IdeaFest events please visit events. Save the date for the next BizBash IdeaFest South Florida on April 23 2014. advertisement The gallery of Amazing Things inside edge Pro-secur now Offers guardtrax to its Clients Located in Dania Beach FL the Gallery of Amazing Things is a functioning gallery and event venue where guests mingle among works of art from all over the world. With 19 000 square feet of usable space divided into five interior galleries the Gallery can accommodate as many as 700 guests making it an ideal venue to host a variety of events including cocktail parties networking events galas meetings social occasions and charity functions. The Gallery is creating preferred vendor lists to provide catering audiovisual and furniture rental services. Alternately planners can use their own services if they adhere to the Gallery s guidelines. The Gallery of Amazing Things opened in November of 2012 and welcomes event specialists weekdays from 10 a.m. to 6 p.m. (954.654.7738 Providing security-consulting services to South Florida since 1979 Pro-Secur helps event organizers contain event activities and support security requirements including parking lot surveillance guest arrival and departure and beverage management. Pro-Secur has recently upgraded all concierge and event security services with Guardtrax the most precise guard touring system on the market. The Guardtrax device allows Pro-Secur to set a venue perimeter that can be monitored and altered through an online app for a fully proactive security service. Concierge and security officers can appear in standard tactical uniforms or in black suits and ties to meet client preferences at no additional charge. Licensed insured and tech-savvy Pro-Secur fulfills your concierge and event security needs from preproduction to curtain fall. (800.717.GUARD Miami s newest Rooftop garden Designed by Island Planning Corporation s landscape architect Nathan Browning the Rooftop Garden opened during Fashion s Night Out September 2012. The 5 000-squarefoot garden is located atop the Garden Building in the Miami design district and features three fully mature mahogany trees a maze of Jamaican spicewood hedges and accents of philodendrons and railroad vines. Designed by K R Architects the Garden Building is LEED Gold-certified. The space also features LED panels placed throughout the hedges for ambient lighting but planners may bring in additional lighting. Planners can also provide sound equipment entertainment and catering. The garden with its expansive marble seating can accommodate 250 to 275 guests and creates a mixture of landscape and structure that will enhance any event. (305.531.8700 MiaMi event reports High Fiber Cotton Inc. s runway show reached nearly half a million people. With fashion bloggers styling models and nearly half a million people tuning in to a live stream Cotton Incorporated staged a 24-hour runway show March 1 to 2 in Miami Beach. Produced by Jack Morton Worldwide the multimedia event focused on America s style by showing fashions that represented regions across the country. It was the second edition of the 24-hour runway a concept intended to show how cotton clothing can transition from day to night. An oversize digital clock on stage counted the hours as models walked the runway for a full day. The event took place on Ocean Drive in South Beach a location chosen for its 24-hour lifestyle and cooperative weather according to Mandi Zanski associate creative director at Jack Morton. The angular stage white with touches of bright orange aqua and lime took its design cues from South Beach but also had screens with iconic images from cities across More South the country. Florida event The campaign included reports a digital component that took place before during event-coverage and after the runway show. The angular white stage with neon touches spoke to the South Beach location while screens behind the stage referenced landmarks from across the country. In the four months leading up to the event Cotton Inc. engaged six fashion bloggers to provide fashion tips and brought them to Miami for the show where each styled a segment with clothing evocative of his or her region. During the event broadcasted a live stream on its home page which together with a microsite dedicated to the campaign drew more than 425 000 unique visitors. Viewers stayed an average of eight minutes according to Jack Morton strategist Asif Khan. A Twitter campaign drew 15 000 tweets or one every six seconds during the show. Afterward consumers were able to shop the runway at participating retailers. --Beth Kormanik Photo Photo ImPact Inc. event reports new york Dining tables were covered in custom tablecloths spray-painted in a pink black and white graffiti motif. The staircase was flanked by oversize American and British flags made entirely of 150 000 red white and blue roses designed to represent the punk movement s origins in New York and London. pink Meets punk The Metropolitan Museum of Art s punk-themed gala included a razorblade chandelier the Union Jack in roses and zippered chair covers. The dinner took place under a canopy of 13 000 bare 14-watt lightbulbs. Call it punk party pink. This year s Costume immerse himself in the world of punk Avila and Institute gala which celebrated the exhibition his team of 150 started with the idea of punk Punk Chaos to Couture and brought the spirit from the 1970s and 1980s in London and New York of CBGB to the Upper East Side on May 6 relied City. It was a little bit difficult he said of getting almost exclusively on the use of pink in everyinto the mindset of that era. Punk was very much thing from the flowers and lights to the spray black and white with graffiti razors and safety paint and dinner chair zipper backs. [Curator] pins but I needed to make it more couture. Andrew Bolton told me pink was the color of Upon entering guests found that a giant punk declared Anna Wintour who embraced chandelier made from hundreds of aluminum the hue in her floral sequin embroidered Chanel razor blades was conspicuously hung above the couture gown. information desk itself completely covered with Vogue director of special events Sylvana Ward pink roses rising five feet in height. Further in Durrett oversaw the planning of the benefit-- the main staircase was flanked by walls of roses which raised 11.3 million--working arranged to look like the AmeriMetropolitan Museum with the Metropolitan Museum can and British flags and models of Art s Costume of Art s in-house staff including dressed as punks served as ushers. Institute Gala vice president for development Dinner took place in the Charles Carpeting flemington and membership Nina Diefenbach Engelhard Court in the American Department store deputy chief development officer Wing under a canopy of bare Catering Glorious food for events Kristin MacDonald and lightbulbs. Following the meal Coat Check Staffing olivier Cheng Catering and deputy chief special events officer guests entered into the Temple of events Bronwyn Keenan. Some 800 guests Dendur via a tunnel of light for the Decor Design Flowers raul arrived at the museum for an night s entertainment and dessert avila inc. inaugural viewing of the exhibition. Electronic Check In fashion portion. As miniature desserts Gps Their ascension up the red carpet embellished with punk-inspired Entertainment Production was live-streamed for the second icing (cigarettes rainbow spikes KCD Worldwide time and carried on the Web sites and red anarchy symbols) were Lighting Video frost of the museum Moda Operandi served Blondie s Debbie Harry lighting Security elite investigations Samsung and Vogue. and Kanye West performed on ltd. The aesthetics of vintage punk a custom Plexiglas stage. West Sound l & M sound & light mixed with the elegance of haute was introduced via a projected Design timbre tech couture inspired the night s design video montage of snarling dogs Tenting Karl s event services stamford tent & which was created by Nick Knight seemingly plucked straight from event services Sam Gainsbury and Gideon Ponte a T-shirt by Givenchy which sponVenue Metropolitan with Raul Avila who has produced sored the night s entertainment. Museum of art the benefit s decor since 2007. To --Jim Shi Share this story met-gala In the center of the museum s Great Hall a 40- by 24-foot chandelier made by Londonbased artist and designer Simon Kenny was constructed from 14 000 aluminum razor blades each 4 by 5 inches in size. 170 summer 2013 photos Courtesy of the Metropolitan MuseuM of art BfanyC.CoM ApellATM event spA ce At AlexAndriA cen terTM 450 eA st 29t H s t re e t 2nd F lOOr neW YOrK nY 1 0 0 1 6 tel 212.706.4100 events ApellA.c OM WWW.ApellA.c OM FOllOW us O n t Wit t e r A pellAnY A pellA i s n eW Y Or K ci tY s MO st i nn OvAti ve Meeti ng A n d ev ent s pA ce lO cAted WitH in tHe A lexA nd ri A c enter FOr liFe s ci enc e. ev ents At ApellA Ar e MA nA g ed b Y bA cK Al MA nA g eMent g rOup An d A re ex clu si velY c Ater ed b Y r iv erpAr K A tO M cO lic cH iO res tA ur An t A nd Wic Hc rA Ft. ten pr ivAte r OOMs AvAilAble tO Ac cO MMOd Ate b OArd Meeti ng s celeb r AtiOns cO cK tAi l rec eptiOns cO nFer enc es d inner s FAs Hi On sH OWs H OlidAY pA rti es lectur es lOcAtiOn sH OO ts Mu ltiMed iA pr esen tAti Ons pr es s c On Fer enc es pr Od uct lAu nc H es A n d Wed d ings. Apella_BizBash_April13_v2.indd 1 5 3 13 12 34 PM PARTY LIKE A PRIME STEAK. FINE WINE. PRIVATE DINING. ALL NEW MENU 5 Locations 4 Locations White Plains 5th Avenue LA Figueroa Burbank Hackensack Beverly Hills Woodland Hills Great Neck Stamford BOSS ...AND EAT LIKE ONE TOO 19TH & PARK AVE. SOUTH UNION SQUARE 212.220.9200 Vic & Anthony s has the perfect space for your party Our intimate Boardroom seats up to 14. The Lounge is the perfect pre-function space for up to 50 with its own bar. Seating up to 70 in the Ballroom or 120 for cocktails USDA Prime Steaks Veal Lobster Seafood Chicken HOUSTON LAS VEGAS ATLANTIC CITY NEW YORK CITY Greater New York Los Angeles Reservations Recommended event reports new York Under the direction of Villa Eugenie Gotham Hall seemed to transport guests straight into an apr s-ski party for the Moncler Grenoble collection show. Risers as high as 40 feet mimicked mountains supporting 370 models clad in all green (a nod to a forest) while a mirrored ceiling reflected the display. Set to a soundtrack of heavy beats the presentation was mostly dark save for the bursts of light that flashed overhead like a strobe. Inspired staging marked the shows at New York Fashion Week. New York Fashion Week one of the most influential gatherings of designers buyers and fashion editors in the country regularly brings innovative runway shows and presentations fanciful parties and inventive brand promotions to the city. Produced by IMG Fashion with Mercedes-Benz as the current title sponsor the recent run of the eight-day fashion industry event took place February 7 to 14. --Jim Shi & Anna Sekula 172 summer 2013 Share this story fashion-week photos stefano Masse (Moncler Grenoble) louis lanzano ap photo (thoM browne) Don eMMert afp Getty iMaGes (prabal GurunG) catherine iftoDe (Marc Jacobs) courtesy of bureau betak (all others) runway ready The Marc Jacobs show came with a strict mandate this season no flash photography allowed until the finale. Inside the 69th Regiment Armory a Stefan Beckman-designed massive indoor sun was installed in the circular runway space casting a monochromatic sepia light throughout the venue. As the models emerged for their second walk leading up to the finale the light turned white showcasing the collection s true colors. This season Jason Wu opted for the uptown glamour (and intimacy) of 583 Park Avenue. His fall show produced by Bureau Betak was set up in a square formation with models walking along a glossy black-and-mirrored runway around a massive crystal chandelier. For his first-ever women s runway show Thom Browne created an ominous winter wonderland at Center548. Guests found a forest of tree branches and fake snow. As female models walked the runway they flirted with blindfolded male models who were clad in Browne s menswear sported crowns of thorns and were bound to metal bed frames with blood-red strips of fabric. Rodarte designers Kate and Laura Mulleavy drew on memories of their California childhood to create the runway backdrop for their fall show. Produced by Bureau Betak and staged at Center548 models walked through a forest of multicolored fluorescent lights set in cinder blocks that channeled the Santa Cruz boardwalk s brightly lit amusement rides. Prabal Gurung was in the spotlight with a showing of fall women s wear at St. John s Center Studios. As a dramatic way to end the Villa Eugenieproduced show the designer used a relatively simple grid of lights putting all of the models in an illuminated square patch on the runway. event reports new york David Stark hung 1 750 Edison lightbulbs in the dining room. They formed numerals that helped guests find their seats among the 417 tables. The reception space featured a replica of Times Square s iconic TKTS booth. Gritty Glamour Instead of centerpieces David Stark Design created lazy Susans rimmed in white LED lights that made sharing the antipasto easier. With Times Square as the design theme New York s biggest gala raised 80.7 million. In a room filled with many of New York s wealthiest citizens it was 3 that caught everyone s attention at this year s Robin Hood Benefit May 13. The foundation which raises money for programs that fight poverty in the city Robin Hood Benefit for the first time allowed guests to email pledges. Additional Staffing One for just 3 came from a Video pRg--production Resource group high school senior headed Audiovisual Production to college this fall who was brian oakes Design among the 250 students Catering union square being honored for their acaevents Decor David stark Design demic achievements and it and production was enough to move even Design atomic Design inc. honorary benefit chairman Crawford sherman Design Mayor Michael Bloomberg. DJ DJ bonnie thornton Draping Drape Kings The donation contribEvent Management event uted to the 80.7 million associates inc. fund-raising total from the Furniture Rentals aFR May 13 event at the Jacob K. event Furnishings Gifts Villency Design group Javits Convention Center-- Lighting peDg not a record but a signifiLinens Cloth Connection cant jump from last year s PR edelman public 59.2 million take thanks in Relations Worldwide Printing Riverside graphics part to a 25 million chalProduction alex Coletti lenge grant announced that productions Diversified night in honor of the founproduction services dation s 25th anniversary. Rentals Johnny on the spot party Rental ltd. The evening s theme Security elite investigations was Times Square which ltd. carried through the 125 000 Transportation all access square feet used for the transportation inc. bermuda limousine cocktail reception and international performance space. CrawTwitter Feed twubs ford Sherman Design lined Venue Jacob K. Javits the room with skyscrapers Convention Center Video Control Freak from the district s skyline systems and replicas of landmark Web Production hD made structures such as the phase2 TKTS booth and overlaid Longtime donors received medallions at the guest check-in that denoted the length of their support. There were different colored medallions for five 10 and 20 years. The reception space included 3-D replicas of skyscrapers and other instantly recognizable landmarks from Times Square. 174 summer 2013 photos Rob bennett (Dining Room) naDia ChauDhuRy bizbash (all otheRs) Aisles between dinner tables were designed like New York city streets with glittery asphalt and road markings. them with 3-D projections. Large billboard-style signs educated the 4 275 guests with facts about poverty in New York and Robin Hood s efforts to fight it. Times Square really represented a crossroads of the world in many ways said Robin Hood creative director Frank Liu. We wanted to make sure we remembered that--how gritty New York is and how much is still to be done. By using black and white all the messaging could be in color and jump out. Guests moved from the gritty glamour of the reception space to the dining room designed by David Stark Design where more than 1 750 Edison bulbs hanging from the ceiling resembled the lights of Times Square. The bulbs were programmed to correspond to aspects of the production. To help guests find their tables in the massive space the room was divided along a numbered grid. The lights formed glowing numerals overhead to direct guests to their sections. During donation pledging the lights were choreographed to pulse around the room and build speed to add momentum to the giving. Nothing was left to chance said Bill Oberlander the foundation s managing director of communications marketing and events. We had to motivate that room at a critical moment and light became an integral part. Other Times Square elements in the dining room included glittery asphalt flooring with white road markings--including a Robin Hood figure on the bicycle lane marker--and projections of taxis from Brian Oakes Design. Instead of centerpieces Stark created lazy Susans that held antipasto and allowed for family-style sharing. Amy Sinclair executive producer of the event said it added an element of fun and networking at the tables. The pieces were rimmed in white LED light strips that lit up the table-number holders. Afterwards the lazy Susans were donated to Materials for the Arts. Entertainers included Bronx native Mary J. Blige Elton John and Bono as well as unannounced performances from Jerry Seinfeld Jimmy Fallon Louis C.K. LL Cool J and a duet from Paul Simon and Sting. NBC anchor Brian Williams hosted the event. Twelve large screens around the perimeter of the dining room broadcast the programming. The benefit had a new caterer this year Danny Meyer s Union Square Events. Also new Designer Prabal Gurung designed the gift bags which Villency Design Group produced. --Beth Kormanik Share this story robin-hood-gala event rePorts new York A British flag was constructed out of 256 hanging blue red and white teacups. The walls surrounding the Wah Nails station were covered in cutout pages from British fashion magazines like Dazed and Confused and i-D similar to the real salon s walls. A New York pop-up created an experiential tour of all things British. Hatch Creative arranged the flowers in the Liberty of London room which was designed to look like the entrance to the famous store. After getting plenty of attention for the London Olympics and the Queen s Diamond Jubilee last year British Airways and VisitBritain want to put the United Kingdom back in the spotlight with a global initiative dubbed the Big British Invite. As part of the effort the airline and national tourism agency built a pop-up in New York--housed in 15 000 square feet of space inside SoHo s 82 Mercer--showcasing the current and past cultures of England Scotland and Wales to encourage tourism across the pond. Held March 23 and 24 the experiential promotion was produced by 176 summer 2013 Photos Nilaya sabNis (PaPer chaNdelier Nail bar) destiNy MartiNez bizbash (all others) Crossing the Pond Every meeting planner needs a Inside a taxi frame guests were invited to answer a series of trivia questions about British culture. paisan. meeting friendly big meatballs spacious new digs A paper chandelier featured cocktail recipes guests could take home. Wah Nails an East London nail bar offered speedy manicures featuring U.K.-inspired designs. Did we mention our new Times Square address Here your guests enjoy authentic Italian dishes created from immigrant recipes passed from generation to generation. Great food served family-style with quirky decor that makes for lively conversation (you don t see a Pope s room every day). And we excel at meetings or events of any size. Let us make an offer you can t refuse call 212.764.6527. Ciao. I n T i m e s S q u a r e . E n t r a n c e o n 4 5 t h b e t w e e n B r o a d w a y a n d 6 t h . ExtraExtra and backed by No. 10 Great Campaign. The concept of the event was to contextualize the two brands--British Airways and VisitBritain--into an event experience that afforded guests the opportunity to choose their own experience said ExtraExtra creative director Nicky Balestrieri. Designed as a choose-your-ownadventure novel in event form guests started their journey by checking into a B.A.-stylized departures lounge and were released into the experience in small groups on specified departures times. Each experience thereafter was an interactive representation of what is new and next in Great Britain. Entertainment within the makeshift city included fashion retailers food and drink vendors a British-inspired nail-painting station and a silent disco rave where guests could wear headphones playing music by British DJs. Details like actors playing cab drivers sculptures of Parliament and Big Ben made from candy and backdrops of the streets of London played throughout the venue immersing visitors in a whimsical simulation of the U.K. --Jenna Berris Share this story pop-ups Impressive. In fact your guests will think it s out of this world. Our new Times Square facility is now open. From stylish surroundings to memorabilia to the food Planet Hollywood Times Square offers meeting planners a worry-free experience. Let us take your next event to a higher level. To get started call 212.265.2404. N EW YOR K OR laN d O las VE gas MYRtlE B Each lON d ON PaR i s P l a N E t h O l l Y W O O d i N t l . c O M event reports new york Breaking Ads AMC brought the sights--and smells--of Mad Men Breaking Bad and more to its first upfront. An abandoned campsite in the middle of a dense fog-covered forest evoked The Walking Dead. Blood and limbs were scattered in the area while actors played straggling zombies. Forget the stage show. Having unveiled a new look logo and AMC Something More tagline the 29-year-old cable and satellite TV channel took advantage of its upswing momentum to stage its first-ever upfront on April 17 at New York s 69th Regiment Armory that was anything but standard issue. Rather than as other TV networks typically do showcase its programming lineup to media buyers and ad agencies via a formal theater-style presentation AMC hosted an immersive event that put guests on the sets of its shows. We ve had a great deal of success in the last few years and we re reaching critical mass so with the brand relaunch the timing was perfect for us to go to market and celebrate all of that said Melissa Wasserman vice president of ad sales and marketing at AMC. We had done a successful but small party around Mad Men that coincided around upfronts and really wanted to take that [premise] larger and give everyone a broader experience. It s about a celebration. To achieve an authentic and experiential affair beyond the typical cocktail party Wasserman along with Jennifer Inkles manager of public relations and special events at AMC tapped J.B. Miller president and C.E.O. of Empire Entertainment to create a series of experiences representing six of its top programming including Mad Men Breaking Bad and The Walking Dead. The event marked the first time the two companies worked together. We weren t just trying to create some kind of theme-party manifestation Miller said. AMC facilitated with show productions themselves to make sure we had the right support. Planned in a short four months build out took 24 hours followed by rehearsals with the 40-plus actors hired to engage guests in six vignettes--which ranged in size from 600 square feet for Breaking Bad to 1 800 square AMC Upfront feet for The Walking Dead--that surCatering creative edge parties rounded the main Lighting starlite party space. People productions really get a visceral Production empire experience out of entertainment inc. Scenic Design pro Vision watching our shows productions inc. so we wanted to Sound aVs production parlay that into an Group event Wasserman Venue 69th regiment armory said. Tapping into Video mB productions that connection photos Jamie mccarthy Getty imaGes for amc (WalkinG DeaD) larry Busacca Getty imaGes for amc (freakshoW) neilson BarnarD Getty imaGes for amc (maD men) max DWorkin (all others) In a re-creation of a meth lab for Breaking Bad guests poured chemicals in vats and broke up blue crystal meth in metal trays. For the contemporary Western show Hell on Wheels a small tent town was erected in the middle of a simulated sunlit plain. In the Mad Men vignette guests entered an advertising office circa 1967. Walls held framed posters of various campaigns and a large central table was covered with magazine cutouts Pantone swatches and scribbled notes. 178 summer 2013 Established in 1859 the Down Town Association has a distinguished history as a meeting place. Conveniently located in the heart of the Financial District the 45 000 square foot landmarked clubhouse is an ideal and sophisticated setting for corporate meetings dinners and receptions. Filled with old world charm and modern amenities the DTA is A red velvet big-top tent showcased reality series Freakshow. To create the mystery of a circus sideshow eclectic furnishings and old carnivalstyle banners were placed amidst stages hosting exotic characters. and passion that people have for our shows and brands was critical. The event boiled down to a highly choreographed dance that involved moving attendees through a series of specific vignettes. The venue s raw flexibility allowed a series of experiences based on the programming to sit in the same space as a central party and presentation point. We knew that most of the traditional venues either wouldn t have the square footage or would come with such a pre-programmed architectural style that they would in effect overwrite what we were trying to create Miller said. As Wasserman added it was important that the vignettes stayed open that action took place and that the plot changed throughout the evening so people could go back multiple times. We wanted to do an upfront that was something more and this really fulfilled that she said. That something more translated into custom tent structures for each area--at The Walking Dead a black scrim was lit from above to create the aesthetic of a forest canopy--as well as custom lighting plans for a transportive adventure custom soundtracks for immersion and even highly curated olfactory cues in each space. One of the nuances we used to direct traffic flow was the moonlight said Sierra Nixon a senior producer at Empire Entertainment. It would actually shift every couple of minutes within the space and direct guests to go right or left to keep the flow even as they were coming in. Although the thought of recreating six different programs under one roof was daunting enough there was also the need for it to be authentic. Across the event Miller estimates his team over a period of several months procured props and decor elements from more than 60 different sources. I don t think we ve ever done anything as extensive as this in terms of outreach and identifying he said. --Jim Shi Share this story upfronts the perfect venue for your next gathering. Contact Valerie Baker e v.baker p 212.422.1997 f 212.422.1991 event reports orlando stall tactics The National Auto Dealers Association offered Zumba pinball and makeovers to keep attendees on the trade show floor. It s a challenge many trade show planners face how to maximize the time attendees spend on the show floor and how to keep them moving around so all exhibitors get good exposure. The National Auto Dealers Association tried a new strategy at its convention and expo which ran from February 8 to 11 at the Orange County Convention Center. The organization has offered wellness and lifestyle activities at its event for decades originally to entertain spouses and usually housed in a meeting room. This year organizers brought activities onto the show floor creating four destinations with identical eyecatching signage and decor and offering a variety of options to appeal to everyone. We put it in quadrants of the show floor to create a flow said Melissa Wolpert director of convention services and operations for the association. The whole idea is to bring energy to the expo floor to keep people on the floor to keep the flow going. The idea developed during meetings with the association s board of directors and with a sample of exhibitors to generate ideas on how to improve the show. Wolpert said feedback has been positive. Our attendees appreciate the mental break she said. And we ve found that some exhibitors like to be near those areas so it is a good selling point. The association worked with production company Each of the four Cypress Isles areas on the show floor had the Freeman to develop same decor--a large tree frog and panels of green fabric hung in the theme of Cypress a chandelier-like configuration. The show s printed materials used Isles for the lifestyle the same frog logo in the descriptions of the lifestyle activities. zones which had names of Beauty and Fashion Healthplex Gametime and Relax. mentary Laura Mercier makeovers and skin care Huge red-eyed tree frogs and large chandelier-like consultations. The store also hosted information structures made of green fabric panels with tonal sessions on beauty topics and provided a circles made it easy for attendees to locate the fragrance bar where attendees could sample zones on the show floor. The event s Web site and popular fragrances. While the lifestyle activities printed materials also used the Cypress Isles logo at the show were offered for free attendees could and instructed attendees to look for the cypress purchase makeup skincare and fragrance prodtrees --meaning the green hanging banners. ucts directly from Neiman Marcus and Wolpert The Beauty and Fashion area looked like the said store employees had to bring in more stock cosmetics section of a department store. Makeup to meet demand. artists from Neiman Marcus provided compliIn the Healthplex area Zumba instructors event reports orlando Traditional signage mixed with custom lighting effects to indicate various sections of the show floor including the four social networking cafes. Best in share A Twitter contest connected high-profile attendees at the I.B.M. Connect conference. I.B.M. tapped into its community of external brand ambassadors to spread the word about new products and services at its I.B.M. Connect conference which ran January 27 to 31 at the Walt Disney World Swan and Dolphin. The company s I.B.M. Champions are a group of about 75 bloggers analysts clients and business partners who are active on social networks and voluntarily share their experiences with I.B.M. products. This year I.B.M. used a Twitter contest to encourage the more than 5 000 conference attendees to interact with these people. These are influencers who are passionate about this part of the I.B.M. portfolio and they want to share their joy about it but they are also building their own personal brand said Colleen Hayes director of market segment management for I.B.M. s collaboration solutions. This type of activity helps establish them as thought leaders and helps I.B.M. by strengthening the network and community we ve been building for 20 years. In addition to providing information on mobile apps organizers displayed several traditional directories of exhibitors within the trade show area. Attendees could use touch-screen monitors to access informational videos case studies and product information. 180 summer 2013 photos Mitra sorrells BizBash photo Mitra sorrells BizBash Organizers said both men and women took advantage of the free manicures offered at 10 stations in the Beauty and Fashion area. offered 20-minute dance workouts four times a day on Saturday and Sunday. N.A.D.A. convention operations manager Christine Marshall said the Latin music added energy to the show floor although it attracted more onlookers than participants. Additional health offerings included cholesterol blood glucose and bone density screenings skin analysis and bone marrow donor registration. The Gametime area included pinball machines arcade games Nascar simulators a photo graffiti wall and golf swing analysis and the Relax area offered chair massages an oxygen bar and custom-blended aromatherapy sprays. More than 21 000 people attended the expo which offered education More trade show sessions and exhibits ideas from 600 companies. meeting-ideas --Mitra Sorrells The conference welcome packet included a yearbook-style page of photos of the I.B.M. Champions. Attendees who took a photo with one of the Champions and tweeted it using the IBMChamp hashtag were entered in a drawing for prizes. The Champion who had the most photos tweeted was also rewarded with a prize. Organizers provided preconference briefings to the Champions so they could help other attendees understand the content. So when they are eating lunches or having a cocktail or going for a walk they can reinforce and articulate what we are trying to accomplish and their perspective on it Hayes said. The company provided information and insights to group members but then they were free to share it as they see fit. We don t want to use them as a marketing machine because then it s not authentic. Organizers also shared the Champions photos on a large video screen during the general session and hosted a Tweetup later that evening. We want to showcase them as thought leaders and we want them to realize they are a vital member of our team Hayes said. Members either apply or are nominated to join the group and most are involved for one to two years. This is the 20th year I.B.M. has hosted this conference which was previously called I.B.M. Lotusphere. The name change reflects a shift from purely technical content to more sessions about the application of social Share this story business technology in ibm the workplace. --M.S. MOBSTERS & LOBSTERS TOUR boston From a business meeting to a fun employee outing networking events to holiday parties we have the perfect package. All Inclusive Mob Trolley Tour . Winery Tour and Tasting . Lobster Dinner The Tour You Can t Refuse.. . If you know what s good for you Contact us for Information and Reservations at 617-274-4715 mobsternlobsters . alternative menu options event reports toronto Flowers held miniature replicas of marble busts. primeval prom Staffers dressed in Greco-Roman garb served as living statues. Decor included reproductions of Mesopotamian tablets. A Greco-Roman theme inspired an Ancient Prom at a Toronto benefit. With the tagline Rock the Cradle of Civilization the Royal Ontario Museum s Ancient Prom took place on April 6. Hosted by the Young Patrons Circle the benefit s theme was inspired by the museum itself. A new blockbuster exhibition called Mesopotamia opens in June and the institution has a new Centre of Discovery devoted to the exploration of ancient cultures. Although organizers hoped the event would inspire guests to party hard--and they did--they had to be cautious when setting up the bars and ushering living statues into place. We are a museum first said Keiko Okutsu senior manager of special events at Royal Ontario Museum Governors. This means the museum is open to the public until 5 30 p.m. on a Saturday and we only have a little over two hours to transform our spaces for our event. It also means that for everything we do we have to consider the potential conservation issues. To avoid any hiccups with the food which was presented on woven boards staffers made sure that the serving vessels were lacquered sealed and free of microorganisms that could escape into the Royal Ontario collections areas. Museum s Ancient And before nail artProm ists could perform services for guests Additional Staffing core event staff staffers reviewed the Audiovisual Production nail polish s chemical Lighting Sound Westbury ingredients to ennational show systems sure there were no Catering presidential gourmet Fine catering harmful particles. Decor Flowers Decor & All the precauMore Inc. tionary measures DJ Rory them Finest were likely unEntertainment arabesque Dance academy noticed by the Linens Rentals chair-man hundreds supports Mills who turned out for Models high heel the event--many of entertainment Printing somerset graphics them in goddess- or Signage Icon Digital gladiator-inspired productions Inc. finery. --Jenny Berg Share this story romprom The invitation encouraged guests to channel your inner gladiator or goddess and dress to impress. Gentlemen were asked to Be daring and wear capes faux fur and body armor. Many guests embraced the sartorial challenge. Belly dancers performed at the event. The live statues stood sentry at a pillow-strewn lounge area that incorporated columns and queen-size mattresses. 182 summer 2013 photos Russell Vance photogRaphy NY event reports toronto Signage explained how to use the Bird Box. John Placko from the Modern Culinary Academy scooped a ball of a whipped-creamlike substance into liquid nitrogen then sprayed it with orange zest and Pop Rocks. The resulting balls tasted like doughnuts. Toronto firm Bensimon Byrne created a social media activation dubbed the Bird Box for the event. To activate the technology guests placed their wine glasses--which had R.F.I.D. tags on the bottoms-- and their personalized wristbands on the box. Bar Code A tasting party used R.F.I.D. tags to send out sassy tweets--and engage guests. Wine tastings typically stick to a format that involves stations swirling and sipping but a recent event in Toronto broke free of any staid formulas. Underscoring its company name Open Wine hosted an event at 2nd Floor on April 3 that had a Be Open theme and guests were encouraged to open themselves up to more than just new types of vino. Plenty of the host company s product was on hand but trying the wine was merely a jumpingInspired by off point for a night that included ping-pong magnetic poetry tournaments liquid-nitrogen doughnuts tempoNarrative PR rary tattoos and lots of tweeting. Guests placed created glasses R.F.I.D.-enabled wine glasses on the so-called decked with words Bird Box which was created for the event and such as pet pre-programmed with sassy flirtatious tweets wild and think. from Open_Wines like Hey [user] Damn you look great. Find our photog textstyles pose for a photo Open Wine s so we can remember this forever. BeOpenParty BeOpenParty. Catering Venue 2nd floor Narrative PR planned Design Event designed and executed the Management PR forward-thinking function while Production narrative pr Game Tables spin toronto partner firm Bensimon Byrne Social Media Strategy developed the new technology. Bensimon Byrne --Jenny Berg 184 summer 2013 More social media strategies for events social-media photos stefania Yarhi Extraordinary Venues A distinctly different venue The Globe & Mail Koerner Hall is Toronto s accoustically superb 1135 seat concert hall and offeres an unparalelled experience for live music or corporate presentations. The Gallerias floor to ceiling windows offer spectacular views of downtown Toronto and are among Toronto s most beautiful venues for receptions dinners galas and intimate events. Music nature architecture and food harmonize perfectly in this stunning venue. Daniel et Daniel Event Creation & Catering Contact rentals 416-408-2824 x500 273 Bloor St. W. (Bloor & Avenue Road) Toronto evenT reporTS ToronTo Toy Story The Pediatric Oncology Group of Ontario infused its black-tie gala with bright hues and whimsy. The Pediatric Oncology Group of Ontario hosted its annual gala at the Liberty Grand Entertainment Complex on April 20 and the innocent whimsical nature of the fund-raiser s beneficiaries inspired the evening s vibe. From playful appetizers to bold color-blocked decor and enormous pinwheels the gala--designed by William Fulghum Design Associates--toed the line between elegant and childlike. --Jenny Berg Dinner tables were decked in colored linens. Lighting added to the bright color-blocked look of the event space. Lounge furniture from Contemporary Furniture Rentals was asymmetrically positioned and sectioned off into areas that held pink yellow or purple rentals. William Fulgham Design Associates ribbon chandelier had colorful lowhanging fringe. The menu from Liberty Grand Entertainment Complex included cherry bocconcini with grape tomatoes with individual tubes of balsamic vinaigrette. A complete vendor list pogo 186 summer 2013 photos Caitlin WiCkham photagonist.Ca event reports snapshots photos Josh sears photography (ChiCago) DaviD Fox photography (Boston) Ice Breaker ChICago On March 22 seven high-ranking representatives of the Bank of China took picks to a seven-foot ice sculpture. To announce the bank s new Chicago branch the company collaborated with Jack Morton Worldwide to hold an attention-grabbing stunt that put a spin on a traditional ribbon-cutting ceremony. At the Four Seasons Hotel the bank reps chiseled away white blocks on the ice sculpture and the word Chicago was ultimately revealed in bright red font. --Jenny Berg noise Control Boston Big Brothers Big Sisters of Massachusetts Bay held its annual Big Night event at House of Blues Boston February 9. At the soiree servers circulated with appetizers including shrimp and guacamole tostadas and wild mushroom profiteroles. The event included high-octane performances from two bands--Grace Potter and the Nocturnals and Sharon Jones and the Dap-Kings--so servers from the Catered Affair wore signage that labeled each item in case verbal descriptions couldn t be heard over the music. Branded lanyards strapped around staffers necks read Hi these are with a quick menu description and warnings about any ingredients that could potentially cause allergic reactions. --J.B. I CO N I C P R ES T I G I O U S BRO OK FI EL D P L ACE Create a one-of-a-kind experience in a spectacular event space. The sky s the limit with what you can do amid artful angles soaring aesthetics and iconic design. From alfresco entertaining in the Garden Court to dazzling affairs in the award winning Allen Lambert Galleria Brookfield Place has emerged as the venue of choice for today s most dynamic exhibitions and special events. F O R M O R E I N F O R M AT I O N A B O U T S P E C I A L E V E N T B O O K I N G S P L E A S E C A L L 4 1 6 . 7 7 7 . 6 4 9 6 O R V I S I T B R O O K F I E L D P L A C E N E W S A N D E V E N T S . C O M ADVERTISEMENT INSIDE EDGE VenueOne Launches Summer 2013 Chicago s Shedd Aquarium Offers Event Space Developed and designed by Event Creative VenueOne will reopen this summer and change the way clients conduct meetings and events. The new 33 000-square-foot space in Chicago s West Loop will be a one-ofa-kind venue with a private business club eight meeting rooms and two fully equipped event spaces. VenueOne comes complete with everything needed for seamless meetings and events. Built-in sound and color-changing lighting systems 60 HD screens an imagemapping wall custom furniture a gourmet kitchen and a full staff of event specialists guarantee that the details of every event are unique and flawlessly executed. VenueOne promises a creative professional and cost effective experience. VenueOne can accommodate as many as 500 guests for a sit-down dinner and 800 for receptions. (312.327.0111 ext. 116 Discover another side of Chicago s Shedd Aquarium by having your next special event in this underwater wonderland. From weddings and cocktail parties to corporate meetings and events Shedd can accommodate any type of gathering. In addition to the more than 32 500 animals housed in the aquarium Shedd has an in-house events and catering team that can fulfi ll all your needs. Shedd s Phelps Auditorium is equipped with state-of-the-art audiovisual technology that can be used for meetings lectures award ceremonies and more. The aquarium also has seven additional event spaces that vary in size to accommodate few as 50 and as many as 1 200 guests including a terrace which can be used in the warmer months. (312.939.2438 Spirit Cruises Now Offers Open Air Space Spirit Cruises now offers a modern and rejuvenated cruise experience aboard its Open-Air Rooftop Lounge. Spirit of New York and Spirit of New Jersey s new Open-Air Rooftop Lounge features innovative lighting and a delightful composition of colors patterns and textures. This rooftop lounge is outfitted with comfortable lounge seating and a lighted bar creating a modern environment in which guests can enjoy breathtaking views of New York Harbor. Spirit Cruises comfortably accommodates as many as 600 guests and delivers a unique combination of dining dancing DJ entertainment and spectacular views. With cruises year-round departing from Chelsea Piers in Manhattan and Lincoln Harbor in Weehawken New Jersey Spirit Cruises offers lunch dinner cocktails moonlight cruises holiday entertaining and much more. (866.483.3866 CREATE YOUR OWN STORYS TORONTO S NEWEST PREMIERE EVENT VENUE INQUIRIES INFO STORYSBUILDING.COM STORYSBUILDING.COM t w i t t e r. c o m S T O R Y S B u i l d i n g f a c e b o o k . c o m S T O R Y S B u i l d i n g Graydon Hall Manor CONFERENCE & RECEPTION FACILITY Located minutes from downtown Graydon Hall is the perfect setting for an array of events from meetings and launch parties to holiday celebrations and summer barbecues. Hosting from 20 to 250 guests make your next event truly memorable... even more so with catering by Couture Cuisine. 185 Graydon Hall Drive 416.449.5432 event reports washington At Atlantic Media chairman David Bradley s welcome dinner Loane Brothers set up a clear tent in his backyard complete with a working chandelier and artwork from a National Gallery of Art exhibit paying tribute to Ballet Russes. Digital D.C. MSNBC s after-party welcomed guests with a digital step-and-repeat that rotated through sponsor logos. Events surrounding the White House Correspondents Association Dinner embraced high-tech decor. As media brands reinvent themselves through technology many brought that philosophy to their events at the White House Correspondents Association Dinner in April upgrading them with social media experiences digital signage and other high-tech touches. At MSNBC s after-party produced by Dufour & Company guests arriving at the Italian Embassy posed in front of a digital step-and-repeat with several framed screens that rotated sponsor logos. People magazine used digital reproductions of covers--including one of its reigning Sexiest Man Alive Channing Tatum as event decor at the St. Regis hotel. At the Making News Party from The Atlantic National Journal and the evening celebrated citizen journalism and had bold decals on furniture and the floors that instructed guests to Go Viral and be Social. Twitter and Instagram posts from the party were projected onto a massive pillar in the venue a Georgetown paper mill-turned-event space called the Powerhouse. At a predinner reception at the Washington Hilton Newsweek and the Daily Beast had guests pose with cardboard cutouts of President Obama and Conan O Brien. Flipping Fun then instantly printed the photo session into a flip-book. At Thomson Reuters s pre-dinner reception a round bar had illuminated panels that used a tree branch motif that was replicated in the room s sculptural centerpiece. Another trend this year a bigger focus on Washington personalities and philanthropy. Ed Henry of Fox News the president of the association took on criticism that the event had lost its focus and reminded attendees that the dinner raises money for scholarships. First More Lady Michelle Obama helped hand out MSNBC host Rachel Maddow tended bar throughout the evening. There was also a coffee bar from Starbucks which sponsors the network s Morning Joe show and bites from Occasions Caterers. 190 summer 2013 Share this story correspondents-dinner photos tony powell (BRadleys welcome dinneR) couRtesy of syzgy (time people) anthony BRown (making news) tony BRown (msnBc s afteR paRty Buffet) JennifeR moRRis fReed photogRaphy (new yoRkeR) Beth koRmanik BizBash (all otheRs) WE CRAFT MOMENTS We are a team of menu designers event-smiths chefs and servers tailoring events especially for you. Make history by entertaining at the CorCoran Washington D.C. s premier cultural event destination The Corcoran Gallery of Art s spectacular Beaux-Arts building offers a dramatic backdrop for parties of any size and theme. From cocktail receptions to elegant seated dinners the Corcoran is eager to help you celebrate and entertain in style. An event with private access to our renowned Collection promises to leave a lasting impression on your guests event reports washington Capitol File held its after-party at the Carnegie Library noted for its illuminated dance floor showing a map of the city. For People s party digital reproductions of magazine covers--including Channing Tatum as this year s Sexiest Man Alive--decorated the St. Regis. The annual garden brunch hosted by Tammy Haddad and others celebrated its 20th anniversary this year. One of the event s beneficiaries Cure Epilepsy was featured on printed lampshades at the bar. At the New Yorker s party at the W Hotel passed hors d oeuvres and dessert bites were served on trays with images of magazine covers. Bold wording on floor decals tables and other rentals urged guests to Go Viral Network and be Social at the Making News party from The Atlantic National Journal and The event celebrated citizen journalism and had a guest list of bloggers tech entrepreneurs celebrities politicians and journalists. the awards and Henry noted that O Brien the events s headliner donated his 10 000 fee for the evening to the scholarship fund--the first entertainer at the dinner to do so. Also at MSNBC s event guests had an opportunity to donate to the One Fund which was set up to benefit victims of the Boston Marathon bombings. Six members of the fund s staff were on hand at a table underneath a gobo of the fund s logo near the entrance. The actual dinner featured a tweak to protocol with President Obama walking to the podium to DJ Khaled s song All I Do Is Win. In his remarks the president also noted how technology was changing the news. The problem is is that the media landscape is changing so rapidly he said. You can t keep up with it. I mean I remember when BuzzFeed was just something I did in college around 2 a.m. --Beth Kormanik Thomson Reuters hosted pre- and post-dinner receptions at the Washington Hilton. Using the news service s signature orange color the illuminated bar had a centerpiece of branches and glass bubbles. 192 summer 2013 Stunning VieWS elegant arChiteCture WorlD ClaSS hoSpitality innoVatiVe aMeriCan theater From intimate pre-theater dinners to spectacular holiday bashes and everything in-between the Mead Center is the quintessential venue for an unforgettable event on the Waterfront. MeaD Center for aMeriCan theater 202-600-4040 desposti 1101 sixth street sw Washington DC 20024 ADVERTISEMENT INSIDE EDGE BizBash Media Honored for Editorial Excellence VIM Offers Unique Experimental Branding Earlier this year BizBash won its fi rst Neal Award an honor bestowed by the ABM the association of business information and media companies. Often referred to as the Pulitzer Prizes of the business media the Jesse H. Neal Awards acknowledge excellence in the editorial field of both online and print business media publications. The BizBash editorial team was recognized in the Best Subject-Related Package category for the Building Better Meetings feature. The team was also a fi nalist in the categories of Best Web Site Best Cross-Platform Package for Event Innovators 2012 and Best News Coverage for our look at how Hurricane Sandy impacted the event industry. ( Vortex Immersion Media offers visionary experiential entertainment venues and related products and services. With decades of experience in immersive art and entertainment technologies an extensive advisory network and worldwide relationships with leading media and special effects professionals VIM is uniquely positioned to usher in the next generation of highly compelling live group interactive attractions. VIM s international clients include leading casino resorts theme parks nightclubs lounges urban developers and corporate marketing events and trade show planners. VIM is located at Los Angeles Center Studios and is home to the Vortex Dome which is a unique 360-degree environment with numerous multimedia capabilities and options. In addition to immersive cinema screenings the space is available for a limited number of exclusive event engagements. (866.792.1717 The Well Offers Fashion-Based Event Space The Well opened in downtown Los Angeles in December of 2012. Housed within a converted warehouse and paying homage to the fashion industry The Well is a multipurpose event space that contains a high-end fashion retailer hair salon and raw event space. The event space features a 4 000-square-foot area that can be used for private events fi lming photo shoots fashion shows gallery exhibits and more. The Well offers planners an array of amenities to help stage their events including a state-of-the-art lighting system fully furnished DJ setup full-service event production support and a custom audiovisual system planners can also hire their own providers for any of these functions. (213.550.4448 SUBSCRIBE TODAY DAILY Packed with the latest in event news and ideas. Designed to display beautifully no matter the device on which it is viewed. Find out what everyone is talking about at bizbashdaily Your Device. Your Inspiration. Now Daily. nt ve e rs to va no 13 in 20 Meet the most innovative professionals and brands in events right now. rue leaders never stop looking for new and smarter ways to move forward. And in an industry that s in a constant state of evolution pioneering strategies and concepts that are as successful as they are original is no easy task. Add the continual influx of emerging technologies and new social media platforms to the mix and the competition for attention has never been tougher. For our third Innovation Issue we found the marketers fund-raisers designers producers and other event and meeting professionals rising to that challenge. They are the thinkers and doers of the industry the individuals and entities whose illustration joey bouchard bizbash photos tK T work in the past year is setting the pace and challenging others to follow. On our list of innovative people this year are folks from all over North America including an Ohio-based executive with a mission to turn passive museum-going experiences into theatrical live events and an Austin Texas based conference director using audience feedback to adapt South by Southwest in meaningful ways. There are inventors of new digital services budget-conscious nonprofit planners and meeting strategists from some of the biggest tech companies in the country. (There aren t however any people from last year s list we aimed to recognize an entirely new group.) Our list of innovative brands looks at the companies using events and experiential campaigns to engage their audiences while still delivering results. We weighed style against substance experimental concepts against sales and brand perception against R.O.I. There are brands from last year s list--heavyweights that consistently produce inspiring work--as well as newcomers that have recently made a splash with new initiatives. So here s who we think are the individuals and organizations proving the value of face-to-face events empowering their peers to consider the unconventional and revealing a redefined image of what the industry is today. summer 2013 197 top t he t i v e o va inn s a nd br Driven by an understanding of the value of events and how experiential marketing tactics can maximize consumer loyalty and revenue these brands are constantly breaking new ground and challenging others to follow. By jenny Berg alesandra duBin & anna sekula 198 summer 2013 photo Vito AmAti 1 1. Games filled the family-friendly event during the New York City Wine & Food Festival. 2. Vice President Joe Biden and 10 000 volunteers assembled meal kits for the military the day before the 2013 inauguration. 3. A pop-up in London included the Target Go Tube that offered free goodies. 4. A 400-person party in New York capped off the final episode in Target s shoppable film series. 2 4 3 1. Target also was integrated into a live event broadcast on the Web. Blurring the lines between entertainment and advertising the initiative for the fall campaign effectively blended the digital with the experiential hen it comes to experienyear a 3.4 percent increase compared and turned the brand into a content tial marketing Target is a to the same period last year and a producer. powerhouse hosting and sponsoring 14.8 percent increase in net income. The retailer has also continued to more than 400 events a year in the Responsible for the Minneapolis promote its brand--and its extensive United States. For retail marketers it s retailer s strategic marketing is exec- corporate responsibility program--by the one to watch and the competiutive vice president and chief market- hosting affairs during high-profile tor to top regularly experimenting ing officer Jeff Jones who previously events. Last year Target hosted an with new concepts and producing served as executive vice president of activation in England for the London highly visual and engaging affairs. global marketing for Gap and held Olympics a pop-up shop during And although the company is just leadership positions at ad agencies Fashion s Night Out and a fitnessstarting to move into the internaMcKinney and LB Works. Creatively focused gathering for kids at the tional space expanding into Canada we re known for brave execution. The New York City Wine & Food Festival. this spring its image commands way we connect digitally is the next This year Target even made a splash attention on a global scale landevolution of where we ll continue to at President Barack Obama s second ing a spot in the Forbes World s press Jones told Forbes in June 2012. inauguration gathering Vice PresiMost Powerful Brands list as well Just three months later Target dent Joe Biden and 10 000 volunteers as Fortune s World s Most Admired debuted its first shoppable video to assemble care kits for the military Companies rankings. Such recognian online romantic comedy series the day before the official ceremony. tion has an impact on sales (and vice starring Kristen Bell that not only Helping broaden the scope of versa) Target posted 16.60 billion in let consumers purchase products these events to the wider online revenue for the third quarter of last while watching the shorts but that audience is the company s active One of the most visible brands in event marketing the retailer continues its reputation for innovative events and engaging marketing tactics. W social media presence. Target has community managers responsible for handling social media for each of its sub-brands (such as Target Baby and Target Style) and these managers are expected to be on site at relevant promotions and product launches. They really know what our communities are looking for says Target social media manager Joe Curry. So it s important to have them there communicating to partners and influencers who are at the events as well as to those following along online. One of the next big steps for the brand is moving in on Canada stores opened there in March this year. Target has already started building buzz through events including a pop-up shop for its Jason Wu collaboration a branded space within the Templar Hotel for the Toronto International Film Festival and a cross-country mobile marketing tour that included a free concert with Carly Rae Jepsen in Mission British Columbia. photos Nadia Chaudhury BizBash (FuN & Fit) LiNe 8 photography (NatioNaL day oF serviCe) getty images (LoNdoN oLympiCs) BFa (FaLLiNg For you) summer 2013 199 EvEnt Innovators 2013 1 2 2. Coca-Cola The beverage giant stays in the spotlight by sharing the attention with events seen around the world-- and keeping its marketing message global. he marketers behind the indomitable soft drink which currently tops Interbrand s list of Best Global Brands channel their efforts into activations that receive global attention. Last year s strongest case in point Coca-Cola s sponsorship of the London Olympics. Although the brand has partnered with the games for 84 years in 2012 it put more muscle and dollars than ever before behind its biggest-yet promotion. For the first time the brand s Olympics-related efforts were targeted at a teen audience. Aiming for a universal marketing message that was fresh youthful and easily embraced by its target demo the brand launched the music-centric Move to the Beat campaign in May 2012. Rolled out in more than 100 countries it centered on a catchy anthem conceived by music producer Mark Ronson and fused the vocals of pop star Katy B with the sounds of athletes heartbeats grunts and feet hitting the ground. Additionally a TV commercial with the song was broadcast globally and a Move to the Beat Web site let fans mix a custom version of the song with footage from their favorite sports to create unique T 1. A collective of young artists created the Beat Wall in the shadow of the Olympic Stadium to mark the Move to the Beat campaign. 2. The interactive pavilion on Olympic grounds triggered sounds and music. 3. Kiosks at the center of the pavilion controlled an installation of bubble-shaped lights. 3 music videos. More than three million fans ultimately posted videos on social media sites. The musical theme and campaign efforts carried over to the Olympic Park grounds in London where Coca-Cola built an eye-catching pavilion called the Beatbox. Constructed in the brand s red and white colors but void of logos the striking crystal-like structure comprised 200 polymer panels embedded with audio lighting and sensor technology. As guests walked up a spiral ramp inside the structure movements triggered recordings to play remixes of the campaign song. At the center a light installation mimicked the drink s fizzy constitution with 180 mechanical and electronic bubbles that reacted to the sound of CocaCola bottles being clinked at nearby kiosks. Overall the campaign generated more than 112 million social media impressions worldwide. Closer to home Coca-Cola underscored its support for musical artists--and the environment--by partnering with Called EkoCycle the new stand-alone brand promotes sustainability with a line of lifestyle goods made partially from recycled materials. 200 summer 2013 photos Gareth Cattermole Getty ImaGes for CoCa-Cola (Beat Wall) BenGt erIk akerBlom for BIzBash (all others) 1. The Galaxy S 4 launch put a 100-seat theater in New York s Times Square. 2. More than 500 fans were invited to the Galaxy S III launch party in New York. 3. Interactive kiosks allowed consumers to download free content to their smartphones. 3. Samsung 1 2 3 photos Kyle Batten (times square) theo Wargo getty images for samsung (all others) The mobile division of the Korean electronics maker stormed onto the scene in 2012 using a series of experiential marketing tactics to build awareness for its smartphones. I n what was perhaps the biggest brand story last year Samsung Mobile introduced the Galaxy S III smartphone with a whirlwind of events and ads. And the results of the campaign were impressive The company managed to unseat Apple outselling the tech giant s popular iPhone in the second and third quarters of 2012 as well as grab a 32.3 percent market share of the U.S. mobile phone market in the fourth quarter. The ambitious--and somewhat risky--launch of the Galaxy S III was Samsung Mobile s biggest interactive marketing campaign ever in the U.S. and included a wide range of promotions. Central to the experien- with The Hollywood Reporter and a prominent presence at the London Olympics. As an official sponsor of the summer games Samsung made the most of the opportunity building an app erecting pop-ups in Olympic Park and the surrounding area and tial efforts was getting the devices providing its handsets to producinto the hands of consumers and ers and the opening ceremony s allowing them to test the phone s performers. unique offerings. For instance at the Leading the charge for Samsung high-profile events in New York and Telecommunications America is chief Los Angeles photo-op areas encour- marketing officer Todd Pendleton aged guests to play with the phone s who explained the campaign reprecamera capabilities. The company sented a much broader concept for also placed 40 000 interactive post- the brand. When we re using our ers and 50 kiosks in malls and airbest device to tell our story it allows ports around the country letting the people to understand very clearly public download free music e-books who we are and has a cascading and other content while also calling effect on other products he told attention to the S III s N.F.C. and The Wall Street Journal last June. Wi-Fi-enabled file-sharing functions. Highly visible sponsorships and There were also pop-ups in partners are also proving successful high-traffic areas of major U.S. citfor the brand s Galaxy Note II alignies concerts at the Cosmopolitan ing the latest handset with musiof Las Vegas screenings co-hosted cians professional athletes fashion designers and even Hollywood stars. Most noticeable was the integration at the American Music Awards in November which saw presenters like read the names of winners from a Galaxy Note II. The mobile maker even made a splash at Mercedes-Benz Fashion Week in New York collaborating with Alexander Wang to use the phone-tablet hybrid to crowdsource ideas and create a limited-edition bag to be sold to raise funds for arts charity Art Start. Such comprehensive marketing tactics have earned Samsung a big boost in sales as well as brand perception among consumers. The company sold more than 30 million Galaxy S III handsets in just 150 days and sold more than five million Galaxy Note II devices within two months of its release. The Korean company has also surpassed competitor Apple on YouGov s Brand Index and jumped to ninth place on Interbrand s list of the Best Global Brands of 2012. summer 2013 201 EvEnt Innovators 2013 design and construct and was the largest and brightest man-made flying light structure ever to fly over London. The stunt was visible for miles with the flight course taking the glyph past some of London s most recognizable landmarks for a can t-miss marketing opportunity. And how s this for larger-thanlife On October 30 Xbox reimagined the European country of Liechtenstein into a real-life replica of the game s universe marking the first time a brand has taken over an entire country for an entertainment launch. For one day only Xbox 360 and 343 Industries working with the agency JCPR Edelman transformed some of the small country s landmarks including a 13th-century castle and a working mine to create an alternate universe inspired by the game. Around the world more than 10 000 stores in more than 40 countries drew fans who lined up around city blocks to count down to the game s release. At launch events in Seattle Paris London Berlin Tokyo Singapore Hong Kong Dubai Sydney and other major cities throngs of die-hard players celebrities and athletes came out to be among the first to play and to participate in other activities such as meeting the creators of the game private screenings and photo ops. With the launch also coinciding with Election Day in the United States Microsoft amplified its getout-the-vote campaign which kicked off earlier in the year in collaboration with Rock the Vote to encourage Halo and Xbox Live fans to exercise their civic duty before getting into the game. The campaign began with voter-recruitment efforts at major consumer events as well as a voter registration program on Xbox Live and expanded to major launch events at more than 100 college campuses nationwide. Although Microsoft struggled financially in 2012 Halo 4 emerged as one of the brand s successes--led by innovative event marketing around the globe. 4. Xbox The debut of Halo 4 was one of the biggest media launches of 2012 with a marketing push that included flying a massive glyph over London and transforming an entire country. I 1 2 3 4 1. Xbox turned the European country of Liechtenstein into a reallife replica of Halo 4 s universe. The brand flew in fans and media who were able to try out the new game following the mock battles. 2. A local 13th-century castle was transformed into a futuristic fort. 3. Actors recreated scenes from the game. 4. Military convoys transported guests across the country. 202 summer 2013 photos Getty ImaGes for halo by XboX 360 (balzers Castle) Ian Gavan Getty ImaGes for halo by XboX 360 (all others) f Activision s Call of Duty XP marked the most innovative event-marketing push surrounding a game launch in 2011--with a massive gaming area a 1 million tournament and Kanye West dropping in for a performance-- Microsoft squarely took that title in 2012 with a major global rollout for Halo 4 that included never-beforeseen event programming. Developed by Microsoft Studios 343 Industries exclusively for the Xbox 360 Halo 4--part of an overall 3 billion-plus franchise--brought in more than 220 million within the first 24 hours of its release in November 2012. It was among the biggest entertainment launches of the year--across all media. To fete the launch Xbox worked with agency AKQA to send a massive illuminated glyph soaring over the River Thames in London a nod to the game. It measured 50 feet in diameter weighed 3.2 tons and was illuminated by more than 100 000 LED lights. It took eight weeks to 5. Red Bull The company brings its brand identity to life with daring high-stakes activations. photos Jay Nemeth Red Bull CoNteNt pool (BaumgaRtNeR) CouRtesy of miRRoRBall (dos W from the Earth s stratosphere. Attempting to break the sound barrier without traveling inside an aircraft Baumgartner began his mission by climbing into a helium balloon in a New Mexico desert ascending 23 miles into the air. With ith the tagline Red Bull the nine-minute fall Baumgartner gives you wings the popular became the first person ever to break energy drink hosts events that under- the sound barrier in free fall. score its promised capabilities giving The feat which saw Red Bull s consumers the energy to perform logo decorating the equipment improbable feats. was streamed online and captured Owned by Red Bull GMBH the more than eight million live views on brand has staged large-scale buzzYouTube. Additionally analysis comgarnering sporting activations-- pany Taykey reported that Red Bull s showcasing daredevil athletes--for followers on Twitter and Facebook years including hosting an air race posted updates in real time with over New York City waterways and the dive. The social media buzz grew building a 30-foot skateboarding silent when Baumgartner jumped ramp inside an upscale Manhattan then resumed when he had safely lounge. But Red Bull s most daring landed. The overall experience crepromotion held last year was differated the unusual experience of realent from any other event on Earth. time virtual suspense that united In October the brand sponsored fans of the brand. Felix Baumgartner--an Austrian who In all key areas--sales revenues has been named the fastest man in and operating profit--Red Bull had its free fall --in an unprecedented leap strongest figures ever in 2012. A crowd of more than 2 000 attended the Most Interesting Masquerade. Felix Baumgartner s record-breaking jump put him 23 miles in the air. 6. Dos Equis also produced by Mirrorball centered on an obstacle course that had participants scaling rock walls and running through a pit of quicksand. The winner got a trip to Mexico and a chance to act as a photojournalist for the campaign. Further live promotions for the cargo hunt included pop-up lounges in several cities and an activation at an M.I.A. concert on New York s Governors Island. Such eye-catching experiential events have elevated the brand s profile among consumers. Once considered an under-the-radar beer and sold mostly in Texas and California Dos Equis is now the sixth largest imported beer in the country. The brand gained 15.4 percent in U.S. shipments last year which represents a much larger growth percentage than the 2.7 average percent for competing imports. S example was the Most Interesting Masquerade in November at New York s Masonic Hall produced by Mirrorball. Inside the transformed venue more than 2 000 masked and costumed guests spent the evening ambling through an experiential maze that included stops at a nightclub-like masquerade ball a rug-thrown Middle Eastern palace and a tribal dance floor guarded by grass-skirted hostesses. The most interesting man--actor Jonathan Goldsmith--made an appearance. ince its launch in 2007 the Most debonair spokesperson has not only Dos Equis has also successfully Interesting Man in the World spawned commercials radio spots mixed digital promotions with live has become a defining campaign and digital efforts but also shaped activations like the 2010 Most Interfor Dos Equis. So much so that the the brand s unusual events. esting Cargo Hunt in which a virtual Mexican beer a subsidiary of ubiqServing as a consumer club of search for lost artifacts could transuitous brand Heineken has a strong sorts the Most Interesting Academy late into physical prizes. A correspondidentity all its own. The unique idea combines online outreach initiaing face-to-face event took place at which revolves around a bearded but tives with in-person gatherings. One New York s Hudson Hotel. The night The beer brand s ongoing ad campaign has made an indelible mark on the marketing landscape-- and consumer consciousness. summer 2013 203 7. Nike The athletic equipment giant develops products-- and hosts clever events--that foster a strong sense of community among its fans. household brand name that equips international athletes with footwear apparel and more Nike is thriving. Its revenues are expected to reach 26.7 million this year and Nike s 36 percent market share is nearly equal to that of longtime industry leader Adidas which has a 38 percent share. Nike is the only sportswear company that has seen its worldwide market share increase since 2008. Part of the company s success stems from continual product innovation which includes the development of Nike Plus products. Designed to measure and track A athletes workout stats the Nike Plus devices sync with a mobile app to record figures online. The tools create a virtual kinship among Nike product users who can visit the online community to play games and compare progress charts. Nike also stages face-to-face events to help strengthen those relationships while creating buzz for new products. For example the Fast Is Faster Field Day a promotion for the then-new Nike Plus FuelBands in New York during the much buzzedabout N.F.L. draft in 2012. Held in locations around the city the promotion invited Nike fans to test out the Victor Cruz (right) made an appearance at the Fast Is Faster Field Day promotion. new product by participating in two separate physical contests and students were brought in from the Public Schools Athletic League to take part in football-focused activities. The consumers and students joined together at a final location where star players such as New York Giants wide receiver Victor Cruz and Philadelphia Eagles running back LeSean McCoy were on hand to play tag football and pose for photos. The professional athletes also helped give out awards to participants with the fastest times. Other recent promotions for Nike Plus products include the Nike Fuel House in Chicago a pop-up in the summer of 2012 with free group workouts basketball games and a running club. The activation of course also let consumers pick up Nike Plus products which continue to see strong sales. 8. Univision U Last year Univision made a splash with its presentation to media buyers during Upfront Week. marketers agency pros sports league executives and journalists as well as former soccer players to discuss the games and players to watch plus the opportunities the World Cup brings to marketers looking to reach nivision is a 50-year-old comHispanics. pany whose top three chanVideo used at the event was given nels--Univision Network UniMas to the sales team to use on sales calls. and Galavisi n--together nab a An event doesn t just end at 9 p.m. 73 percent market share among the Gross says. [In this case we re conadult 18 to 49 Spanish-language tinuing to use the content] to educate primetime TV audience making it people on making those buys and the most-watched Spanish-language why they re important to brands. broadcast TV network in the United Further 2012 marked the 50th States. But until 2012 it had no dediyear of popular variety show Sabado cated event department. Gigante and the event team rolled Last spring C.E.O. Randy Falco out a program to honor the milehired Rachel Gross as senior vice pres- stone timed with Hispanic Heritage ident of event marketing to head up Month in the fall. In addition to the the new team of four. By the end of live show taped with a studio audithe year six dedicated staffers were ence and red carpet out front the managing a budget of 10 million. initiative included a month of other There was no centralized budget no events such as a Q&A with host Maway for people to request a meeting rio Kreutzberger (aka Don Francisco ) Gross says. We came in like Men in at the Museum of the Moving Image Black with a lot of excitement about in Queens as well as a gala in Miami. contributing to this awesome brand Of course we wanted to make with incredible brand equity. sure we have great advertisers and It s an important time for a sponsors but we were looking at strategic event program Univision opportunities to be very experiential owns the Spanish-language media to interact with fans to have great rights to cover the 2014 World Cup content Gross says. U.S. Hispanfrom Rio de Janeiro. ics really over-index on sports news So Gross s group created the and music--these are passion points Road to the World Cup a program and we deliver on those hand over to educate marketers and advertising fist. We re taking events into people s professionals on the tournament. An worlds. You can no longer offer adverevent in New York brought together tisers one solution only. The media company built a new event team in its 50th year. 204 summer 2013 photos AnnA sekulA BizBAsh (nike) Courtesy of univision CommuniCAtions EvEnt Innovators 2013 9. Ford The auto giant staged a buzzy multimedia campaign to introduce the 2013 Fusion. I Ford launched the 47 Challenges 47 Days part of the 2013 Fusion campaign with a splashy promotion in New York s Times Square. n 2012 Ford s most innovative marketing efforts centered on the launch of the 2013 Fusion. In a segment that accounts for 26 percent of total industry sales the car s release presented a huge opportunity for the Detroit-based brand. To build early buzz for the vehicle agency Team Detroit and 42 Entertainment developed the cross-platform Random Acts of Fusion campaign in June 2012 looking to introduce the sedan to millions of consumers before it hit showrooms in the fall. Ryan Seacrest acted as a spokesperson for the initiative which played out in a narrative arc over a variety of media channels. For example after being launched on Facebook the introductory video had to earn 1 000 likes in order for the next piece of content to be revealed. In September Ford launched the 47 Challenges 47 Days chapter of the campaign. Through the interactive promotion that underscored the hybrid vehicle s 47-miles-per-gallon fuel rating consumers could compete in 47 challenges in an effort to win a 2013 Fusion. During the run of the promotion a new daily challenge was posted to the Random Acts of Fusion Web site through early November. One challenge asked consumers to create a replica of the number 47 using beans highlighting the fact that the car s foam comprises organic soybased materials. Other challenges were more experiential. Staged in 47 cities a 47-hour scavenger hunt challenged participants to find hidden boxes with codes they could enter online for a chance to win a car. Overall the brand reported that it had 11 million interactions with the campaign by September. In May 2012 Forbes predicted that the automaker would lead market-share gainers in the U.S. auto industry between 2012 and 2015. Warby Parker s Class Trip campaign toured the country and included a video contest. 10. Warby Parker able eyewear to impoverished areas. We thought if we created awesome customer experiences that word would get around says co-founder Neil Blumenthal. That said as the company has grown our approach to marketing has changed while still remaining decidedly offbeat. For us it s more about collaborations high-concept events and creating reasons for our customers to tell their friends about us. Like its founders the brand identifies itself as being quirky youthful and a little bit rebellious. So it s no surprise Warby Parker s events are not what you d typically expect from an eyewear company. Perhaps the brand s biggest undertaking in 2012 was the Class Trip a traveling marketing campaign that kicked off in October and involved an old yellow school bus retrofitted to look like a professor s library. It s important to us that Warby Parker has high national visibility which can be a challenging goal for an online business Blumenthal says. Traveling across the country on wheels seemed like a fun and out-ofthe-box approach to retail. Blumenthal says experiential marketing will continue to be an important tool to Warby Parker s growth efforts that are closely aligned to those in other mediums. Events are a great way to build relationships with customers other companies and nonprofits. Creative marketing and storytelling needs to take place both digitally and physically. photos sam Varnhagen Ford motor Co Courtesy oF Warby parker The online eyewear retailer is using quirky marketing to make waves in the retail industry. onventional launches and splashy promotions aren t Warby Parker s style and indeed when the brand which sells prescription eyewear and sunglasses online launched in 2010 events were not in the budget. But as the small Web- C based company expanded--the first year saw Warby Parker grow 500 percent--the founders wanted to spread the word of its customerservice-driven ethos budget-friendly pricing and partnerships with nonprofits to provide access to afford- summer 2013 205 Eric Ly founder and c.e.o. presdo These are the people that with new ideas and smart strategies are setting the standard for events and meetings today. By jenny Berg alesandra duBin Beth kormanik lauren matthews anna sekula & mitra sorrells Paul Tollett president goldenvoice s the creator of Goldenvoice s Coachella Valley Music & Arts Festival Los Angeles based Paul Tollett is the man behind one of the most successful music festivals--but it wasn t always that way. In the early days the event struggled to pay its bills but Tollett s relentlessly innovative ideas built that flailing festival into the formidable force it is today drawing sold-out crowds of fans for the pricey experience even in the depths of the recession. With such success in recent years that the festival dependably sold out almost immediately when tickets were offered (and consequently beckoned gate-crashers in the thousands) Tollett and Goldenvoice took a bold step in 2012 to increase the bottom line taking Coachella from a single weekend to a two-weekend blowout nominally to allow more fans access and reduce overcrowding. Though some fans grumbled the formula translated to a financial success with the company selling out three-day passes in record time for both weekend shows. The expansion didn t stop there. The S.S. Coachella a version of the festival on a cruise ship set sail twice in December--to the Bahamas and to Jamaica. A 206 summer 2013 photos Kevin Abosch studio (Ly) GAbrieL oLsen FiLm mAGic (toLLett) ALesAndrA dubin bizbAsh (coAcheLLA) top t he t i v e o va s inn p r o ent ev E ric Ly earned degrees from Stanford and M.I.T. before becoming what he calls a serial entrepreneur. He might be best known as a cofounder of LinkedIn but since 2007 Ly has focused on Presdo his Silicon Valley based company that created Presdo Match a product to help attendees exhibitors and sponsors connect at conferences and trade shows. We knew a lot about social media because of our backgrounds so combining the tools to arrange meetings with the discovery tool helping people discover who they should meet was a really powerful combination Ly says. Presdo Match creates an invitation-only social network populated with attendees LinkedIn profiles. Users receive recommendations on other attendees with matching interests and they can use the network to communicate and schedule meetings. The system s built-in messaging system does not share email addresses which provides privacy for users and cuts down on spam. More than 100 organizations used Presdo Match for their events in 2012 including InfoComm the American Wind Energy Association and European technology conference Le Web. Ly says future plans include enhancing planners use of Presdo Match as a revenue stream from sponsors and attendees. Meredith Silberg director of global design & events taylormade-adidas golf company H ow do you make your company stand out at a trade show when you are one of more than 1 000 exhibitors vying for attention from more than 42 000 attendees Meredith Silberg 36 of TaylorMade-Adidas Golf Company used interactive activities like driving ranges and a photo booth coupled with comfortable seating and refreshments to attract more than 10 000 attendees to her booth at the 2012 P.G.A. Merchandise Show in Orlando (pictured). It also helped that the exhibit was large enough--more than 30 000 square feet--to hold attendees attention for several hours. I focus on having that attendee walk away with just an overall good feeling about who we are as a company. Comfort is a big thing says Silberg who oversees more than 250 events each year including small executive meetings splashy product launches and employee appreciation events at the Carlsbad California headquarters. Peter Callahan photos Lionshead photography studio (siLberg) Jeff samaripa (tayLormade tunneL) Courtesy of moment faCtory (bessette Jay-Z) nadia Chaudhury biZbash (CaLLahan) Sakchin Bessette creative director moment factory principal peter callahan catering W idely credited with the bite-size comfort food craze Peter Callahan is also known for the painstakingly detailed presentation of his food. His team creates the stylish but functional trays displays bars and buffets he dreams up and he recently opened a 6 000-square-foot kitchen and fabrication space in New York. His inventive creations include fried chicken cups served alongside dollhouse-size Coke bottles and pheasant housed under tiny handblown glass domes. In business since 1985 Callahan 53 credits his success to a vow he made two decades ago to only take on spectacular events. They didn t have to have a spectacular budget but the client had to want something different special and out-of-the-box--and that s what we ve done ever since. B ased in Montreal Moment Factory is the new media and entertainment studio responsible for staging attention-grabbing spectacles like Madonna s halftime show at the 2012 Super Bowl. The company which has also collaborated on events for Microsoft Coors Light and Jay-Z (pictured) is best known for its original technology. Called X-Agora the playback system uses video mapping to create immersive experiences in places from basketball courts to building fa ades. The Moment Factory team employs some 100 staffers from all corners of the globe. Sakchin Bessette 38 is the co-founder and creative director and helped develop X-Agora in 2008. Moment Factory is about collaboration. That s what makes the energy creative Bessette says. We re integrated with technology programmers engineers designers directors 2-D animators and 3-D animators. So all kinds of different talent from different backgrounds come together here. Current projects include Mosaika the National Capital Commission s sound and light show. The multimedia installation which began in 2011 is meant to drum up national pride and explain Canada s history. It will be projected onto the Canadian Parliament Building in Ottowa on summer nights until 2014. Employing nine projectors and a weatherproof audiovisual system that s installed and removed on a daily basis the 30-minute show is accompanied by the voices of Canadians. Video mapping drenches the building s walls in vibrant color and other images include giant fields of waving wheat. It was beyond our most ambitious visions or expectations says Guy LaFlamme from the capital commission. Companies like Moment Factory are the 21st-century equivalent of Michelangelo. summer 2013 207 EvEnt Innovators 2013 Peggy Fang Roe vice president of global operations services marriott international arriott realized that the way people meet and work today had changed but the question was how to respond. The answer after 18 months of research is Marriott s Future of Meetings. Working with consultants at IDEO and office furniture company Steelcase Marriott looked to reinvent the meeting experience at its full-service hotels. We really wanted to be thoughtful about how do we focus on the purpose of the meeting and what are ways we can help activate that--through food and beverage the setup the space says Peggy Fang Roe 41 who led the effort as vice president of global operations services Marriott International. All of the concepts revolve around that. For small meetings Marriott is testing its Workspring at Marriott concept in 5 000 square feet of meeting space at a Redmond M Washington property. Marriott created five meeting spaces including a social space where people can connect casually all with more natural light new color schemes and residentialstyle furniture designed to improve productivity. A fixed price per person includes food and beverage Wi-Fi and audiovisual equipment. For meetings of any size the just-launched Red Coat Direct mobile app connects planners with hotel staff in real time in a digital expression of the company s 50-year-old Redcoat meetings concierge service. It offers fast responses to common issues such as changing the temperature of the room or ordering more coffee and tracks response time and other metrics. And more is in the works. Our strategy is not to just pick one winner and be done Roe says. It s to continue innovating in all aspects. Ray Bloom chairman imex group he organizers of IMEX in Frankfurt led by United Kingdom based IMEX Group chairman Ray Bloom brought the first IMEX America to the United States in 2011 spreading the show over 100 000 square feet at the Sands Expo amid an atmosphere of optimism and steadily flowing business--never mind the tough business climate in the U.S. and beyond. The massive exhibition focusing on incentive travel meetings and events brought almost 2 000 exhibitors--substantially more than expected--representing 140 global destinations 2 000 hosted buyers from around the world and 1 700 non-hosted attendees. The show s second run in 2012 was 28 percent larger with 77 new booths and 2 413 exhibiting companies. Representation from almost every industry and geographic region grew at the show with increased interest from U.S. exhibitors expanding that area of the hall by nearly a quarter. The show is successful because it differentiates itself by the size of its hosted buyer program which this year brought more than 2 000 top-level planners and partners whose travel and accommodations were comped. When I came up with the idea of hosting buyers at a trade show back in 1988 for a show we were about to open in Geneva I had no idea how well the concept would take off or that it would become common practice all these years later within the meetings industry Bloom 66 says. To me it simply made good business sense at the time ensuring the success of the trade show that I was then launching. That said no two hosted buyer programs are ever the same and the IMEX model is definitely unique. It is backed by a powerful buyerled online appointment system which the U.S. market in particular has really warmed to and fully embraced as a useful business tool. Bloom says he s delighted with the show s feedback and success in the North American market There was some uncertainty about how large the first show would be so we forecast conservatively promising 1 500 hosted buyers. As soon as sales started to exceed forecasts we raised the number to 2 000. T Garin Baura designer & principal baura new york G arin Baura 44 started his career as a floral designer opening his own event design business in 2006. Baura now specializes in creating fresh edgy branded environments for clients like Univision AOL Estee Lauder and A&E Networks often incorporating elements that marry design and technology such as custom iPad walls LED serving trays or lighted metalframe highboy tables that run on solar-powered boat batteries. Of course we listen to what the client is looking for but I like to take it a step further in terms of design and figure out how we can create something new even if using the simplest of tricks he says. Case in point his performance-art-style centerpiece for last year s 50th anniversary party for Dior Nails (pictured) inspired by Holten Rower s layered colorful poured paintings. We came up with the idea of serving flowers in the same way that [Rower] pours paint colors Baura says. As the various courses came out staffers also served platters of brightly colored blooms layering them onto the all-white table. People were taking flowers and throwing them around--it loosened things up and made the dinner experience more playful. It was simple but it felt fun and new. 208 summer 2013 photos Ray BRant (Roe) shaun Fenn photogRaphy (Bloom) CouRtesy oF BauRa new yoRk (DioR nails paRty) naDia ChauDhuRy BizBash (BauRa) Tony Lorenz founder bxb online T Kelsey & Mike Sheofsky co-founders shelter company ith their San Francisco based company Kelsey and Mike Sheofsky both 32 offer corporate retreats that put a high-end spin on wilderness adventures. Servicing weddings product launches and other events the couple provides what it calls pop-up luxury camping experiences mostly in California. Roomy elegant tents are fully furnished and beds are swathed in 400-thread-count sheets. On campgrounds there s a library tent stocked with books and games while lounges provide group seating. Staffers can also set up fully stocked bars and beauty stations and plan wine tastings and outdoor movie nights. The idea started when they were canoeing in California s Tomales Bay. When Mike asked Kelsey--who spent six years as a wedding and event planner--why more events didn t take place in the area she said there were too few lodging options. A lightbulb went off she says. There was a need for nontraditional accommodations that no one was addressing. W photos Mel Barlow (sheofskys) Max photography (saucony) ken richardson (gasBarro) courtesy of coMpanies (all others) ony Lorenz wants to do for business events what broadcast television did for sports take them to a worldwide audience both live and on demand. In late 2011 Lorenz 50 created Chicagobased bXbOnline an event marketing agency that announced the online network BOBtv in early 2012. The network invites associations corporations and media companies to provide content from their events that can be shared online. Those content-owners determine whether the information is available for free or for a fee and they receive a portion of those fees. This has the opportunity to really redefine B-to-B event marketing Lorenz says. Right now the every industry is highly fragmented. They are all by virtue of that fragmentation compromised. To the extent they can come in to relevant industry networks and more people participate in the content of face-to-face events it will help grow those events. It will provide new revenue streams for the content owners and the resulting platform can be very solidifying for these industries. I Chris Gasbarro chief creative officer creative community connections l.l.c. (c3) n his role at C3 a Boston-based company that produces meetings and events all over the world Chris Gasbarro 37 has one chief concern Feeling is all that matters he says. At the end of the day as people are leaving a ballroom or getting on a plane what do they feel as a result of the meeting or event experience To ensure that the gatherings he produces do stir up emotions reactions and memories Gasbarro works with his team to put an onbrand spin on ordinary meetings for Converse M.I.T. and Staples. The Running Event a gathering of runningindustry pros took place in Austin Texas in December. For client Saucony Gasbarro and his team produced an after-party (pictured) inspired by casual neighborhood bashes. Solo cups placed in a chainlink fence spelled out the brand s name and a courtyard held futuristic displays of the company s new running shoes. We thought what better way to say thank you to customers than to host an old-fashioned backyard kegger he says. The red Solo cup idea tied directly to the brand s color. At Bauerworld an October expo for ice-hockeyequipment buyers C3 designed an arcade for Bauer s after-party. Gasbarro filled an empty nightclub in a Palm Springs hotel with vintage 1980s arcade games and served craft beer from local breweries. A corner jukebox was loaded with 80s tunes and guests could create their own playlists. The inspiration Gasborro says came from the meeting s attendees. What does the heavy male demographic love Craft beer and 8-bit video games. For a smaller meeting for Bauer s executive team C3 once created a fake ice hockey rink. The experience was designed to mimic the feeling of a hockey team s center-ice huddle so seating was in the round. Chris s creativity and leadership have made him an invaluable business partner to Bauer says Ed Kinney Bauer s executive vice president of global commerce. Season after season Chris s ability to both visualize and execute has helped strengthen our connection to both customers and consumers alike. summer 2013 209 Christina Sion vice president of food & event services california science center foundation he California Science Center welcomed the retired space shuttle Endeavour with so much fanfare in 2012 it captivated the imagination of Los Angeles--and dominated the local news cycle--for weeks. As the woman who heads up the museum s event programming Christina Sion 52 was charged with celebrating its arrival-- first at Los Angeles International Airport then along the arduous and slow route on city streets to the museum and finally at the institution itself--with very little in the way of budget. Weather delayed the shuttle s arrival to Los Angeles International Airport--one of the world s busiest airports with 1 800 arrivals and departures every day--forcing Sion and the team to rebook the entire welcome event for 1 500 guests a 35-piece orchestra 150 dancers in a flash mob and 150 staffers with 12 hours notice. But the event went off without a hitch and guests waved American flags as the shuttle flew over then touched down amid a score Sion s team wrote with the orchestra timed exactly to the landing for maximum impact. She accomplished it all with almost no budget and 150 000 in in-kind donations. And when Endeavour arrived at the museum Sion planned a series of preview and other events to welcome the buzzy new attraction--and promote the area around it as a high-profile new event space. Over the past 22 years I have had so Chad Issaq executive vice president of business development and partnerships superfly marketing group T many incredible opportunities to plan events in conjunction with our various exhibit openings IMAX premieres ground-breaking ceremonies building openings fund-raising galas and seemingly countless celebrations she says. However nothing for me personally has compared to being an integral part of the planning team to welcome Endeavour. It was truly an honor and a high point of my career. But Sion s work at the California Science Center began long before the Endeavour was on anyone s mind. When she joined the museum (then called the California Museum of Science and Industry) in 1990 she inherited a gala known as the Scientist and Industrialist of the Year awards--not so catchy and not so effective as a fund-raiser either taking in less than 100 000 annually. She has since worked to overhaul the gala updating it with clever buzz-worthy details and reinventing it as the Discovery Ball (pictured)--a name she picked to help convey the grandeur of a gala that we would be proud to promote as our signature event. Over the years she grew the dinner into a place-to-be annual fund-raiser that now rakes in about 1 million. One of my proudest accomplishments working at the Science Center has been growing our annual gala from what previously could be safely described as ordinary to an award-winning dynamic and hopefully very memorable event that well represents our brand and mission. C had Issaq 38 leads the sponsorship sales and activation team for the New Yorkbased producers of Bonnaroo Outside Lands and the Great GoogaMooga festival. He sees more than dollar signs when he talks to potential sponsors such as Ford Dell and Ben & Jerry s. Everything we try to do is about experience. Our objective as a business is building community and giving people the opportunity to be inspired he says. Issaq works with sponsors to create unique opportunities at Superfly events that work for his company the sponsoring brand and attendees. At Bonnaroo Ford underwrote the cost of the social check-in program that used Facebook-linked R.F.I.D. wristbands and generated 1.5 million social impressions during the fourday event. The auto company benefitted by having its name associated with each of the Facebook posts and by gathering data from more than 65 000 attendees who opted in. For this year s Outside Lands Music and Arts Festival Issaq inked a multi-year deal with Paypal to provide its Paypal Here credit card readers at everything from concession stands to merchandise booths eliminating the need for attendees to carry cash and helping Paypal expand its retail strategy and make connections in the music community. 210 summer 2013 photos NadiNe Froger photography (eNdeavour) Leroy hamiLtoN (sioN) Nadia Chaudhury BizBash (issaq) EvEnt Innovators 2013 Elliott Bisnow & Ryan Begelman co-founder & c.e.o. bisnow media F or the folks at Bisnow Media hosting hundreds of local educational conferences has helped grow the business from a Washington-based e-newsletter into a community that reaches across 23 different markets. In just six years it s become one of the largest producers of commercial real estate events in North America with about 250 events a year across the continent and more than 60 000 tickets sold. Behind the scenes are Elliott Bisnow 27 who started the company with his father Mark and C.E.O. Ryan Begelman 30 who added to the model set up by the founders and created much of the infrastructure that allowed it to expand nationally. We re trying to humanize the industry Begelman says. We ve been building communities online from the very beginning in a digital format and we decided it d be really powerful to take what we do online and do it offline--essentially connect people. What has driven the company s success is its approach Like the digital product the offline functions are designed to be quick but educational relevant and personable bringing together architects developers and investors around interesting topics. I think people find our events fun--they re informative snappy and local so you don t have to travel the country and spend a lot of money and time on hotels and planes Begelman says. You can come to our events learn a bit network and be back at your desk just a couple hours later. Begelman and Bisnow are also breaking new ground on the event landscape with other projects. Last year Begelman launched Escape a retreat-like meeting that gathers the top minds in commercial real estate but focuses on broad ideas--the arts philanthropy technology futurism--rather than the industry. Speakers have included personal growth expert Sean Stephenson scientist Aubrey de Grey (who researches reversing aging) and Jim Kwik who specializes in improving memory. Bisnow has expanded Summit Series the entrepreneur conference unrelated to Bisnow Media that s been described as TED meets Burning Man and the hipper Davos. Started in 2008 the event has attracted the likes of Sir Richard Branson and Twitter s Evan Williams and offered activities such as shark tagging and skydiving. In December the organization that runs the series opened a home base for its community at Powder Mountain in Utah. For both young entrepreneurs face-to-face functions aren t just something they do well but something they find important professionally and personally. We found that when it comes to building genuine relationships online can t replace the physical Bisnow says. Meeting in person especially in creative environments remains invaluable. photos Max Levine photography (Bisnow & BegeLMan) Courtesy of spaCe150 (aLL others) Billy Jurewicz c.e.o. & c.c.o. space150 fter working in several ad agencies selfprofessed tech geek Billy Jurewicz 43 started out on his own founding Space150 in 2000. The digital marketing shop headquartered in Minneapolis redesigns its logo and Web site every 150 days and is making a name for itself by creating unusual and immersive experiences that use new technologies and social media. It was Jurewicz s company that produced Forever 21 s 2010 promotion in Times Square that involved giant models on a digital billboard interacting with the crowd below. The augmented A reality experience made it look like the models were picking people up with their fingers taking Polaroid photos or turning passersby into frogs by kissing them. Space150 also worked with the clothing retailer to produce a runway show with holograms instead of models (pictured) an initiative that made waves in the event and advertising community. Starting in 2011 the seven-minute 3-D fashion presentation was timed to the opening of store locations across the world and traveled through Europe the U.S. and Asia before finishing in Mexico City at the end of 2012. Just as unique was Space150 s work for Target s fall campaign a shoppable online film that teased and was integrated into a physical event that took place in New York in October. It gave the retailer branded content that could be used to sell products with items used in the sets and clothes worn by stars all available on It plays into our mission of destroying convention to create demand Jurewicz says. And we always want the second one paired with the first because you don t break things just to break them you do that to do something. summer 2013 211 Paul Salinger vice president of marketing oracle P aul Salinger s primary work at Oracle revolves around strategic communications creative marketing and event design but he may be best known for his secondary role as the unofficial leader of the Silicon Valley company s sustainability efforts since 2007. The company s OpenWorld conference--which had more than 50 000 attendees in 2012--received the highest rank for an event of its size in the MeetGreen Calculator a sustainability measurement tool. Salinger s strategy has involved working with suppliers and venues to track and reduce waste and energy usage seeking local food sources reusing signage and educating attendees on topics such as carbon offsets. The company is meticulous about collecting data and using it to create continuous improvement year after year working toward a long-term goal to make OpenWorld the first zero-waste conference. Along with spearheading these initiatives Salinger 62 has become an evangelist for the green movement within the industry sharing what Oracle has learned in comprehensive reports and also serving as past president of the Green Meeting Industry Council. Paul has been more than a leader for most of us in G.M.I.C. says current president Michael Luehrs. He s also somebody who can contextualize the very real benefits of sustainability for events. He has been a wellspring of inspiration for the entire community. Hugh Lee president fusion productions R Jordan Fogle c.e.o. the mint agency B ased in Toronto the Mint Agency specializes in marketing events branding and PR. Jordan Fogle 35 is known for bringing buzz-generating brand activations to film festivals such as Sundance and Cannes. In September 2012 the company produced some 30 activations and events at the Toronto International Film Festival. For some events Fogle and his team created cross promotions that paired brands with festival films. We matched The Perks of Being a Wallflower a film about high school students with Vitaminwater due to the fun and youthful nature of the film and the brand Fogle said. At the event which served as an after-party for the film s premiere the focal point was a giant Lite-Brite-style wall (pictured) that used the colorful juice bottles as pegs. Overall the Mint Agency s promotions for the festival generated more than 350 million media impressions in the U.S. and in Canada. Jordan has an amazing ability to create unique and engaging brand experiences partnering toptier organizations with phenomenal content says Mint Agency vice president Euan Lampitt. Jordan and the Mint Agency focus not only on strategy and execution but also on how the message will live on well after the activation. ochester New York based Fusion Productions is a meetings learning and technology company that produces events for associations and corporate clients such as Bausch & Lomb. But the company led by president and co-founder Hugh Lee 60 may be best known for its own event Digital Now which it co-owns with Disney. Now in its 13th year Digital Now invites 300 executives from professional and trade associations to Walt Disney World for three days of education and networking focused on helping their organizations adapt and thrive in the digital age. Lee ensures every element of the event is focused on interaction and engagement. Thought leaders (what most events would call keynote speakers) engage in problem-solving with audience members for a portion of their presentations. In lieu of a traditional trade show Lee creates a resource center 12 invited vendors are asked to share case studies of how their products solve problems--no sales pitches allowed. If I sell as many booths as I can and make it a sales show there s not going to be a lot of sharing and collaboration Lee says. At the end of the day yes we have to be profitable but we want to build a brand that has loyal followers that has people knocking on the doors to get in that has people coming back year after year saying This is the best event in the industry. You don t do that by starting in reverse and saying How many booths can I cram in there You do it by saying How can I make it the most engaging memorable exciting event 212 summer 2013 photos Ron selleRs oRacle (salingeR) couRtesy of fusion pRoductions (lee) JeRod haRRis getty images foR VitaminwateR (lite-BRite) caitlin cRonenBeRg (fogle) EvEnt Innovators 2013 Todd Hawkins A founder the todd group regional event producer st. jude children s research hospital Hawkins and his committee developed the L.A. Suitcase Party concept to benefit Children s Hospital L.A. The event (pictured) invited guests to a party at an airport hangar with instructions to arrive with a packed suitcase and gave them chances to leave on a weekend getaway aboard s both the head of his own production private jets helicopters and luxury cars. company and an event producer at St. For St. Jude Children s Research Hospital he Jude Todd Hawkins 28 counts nonprofit events produced the Scott Medlock & Robby Krieger among his core specialties. His fresh approach Golf Classic & All-Star Concert which followed a helps fund-raisers break out of the mold of traditional day of golf not by dinner or awards but stuffy stale gala formats. (It s one reason St. a concert that brought together Robby Krieger of Jude recruited him in 2012--a role he accepted the Doors Tommy Thayer from Kiss Danny Serawhile he continues his own business). phine from Chicago Jonny Lang and Clint Black. A long time ago someone came up with the charity dinner format of black tie ballroom rubber chicken silent auction live auction everyone goes home. It was a really good idea--a really long time ago Hawkins says. You don t need to reinvent the wheel but you also don t need to keep recycling the same old one. Your only guidelines should be your clients goals and your budget. It s our duty to create a memorable unique informative and entertaining experience for our clients guests. We want to excite people about our event but more importantly we want to excite them about the mission of our clients organizations. I produce events I would actually like to attend. photos Debra simmons (hawkins) bareallgooDness (l.a. suitcase party) courtesy of Jane feigenson michael blancharD photography (clarks) Jane Feigenson senior director of corporate events and community relations clarks hough she s worked in events for three decades Jane Feigenson 51 says that her first love was theater. As an intern at Boston s Citi Performing Arts Center (then the Metropolitan Center) her first taste of planning was assisting with the annual ball. I fell in love with the theater of events and have been doing it ever since she says. T Today Feigenson s job at Clarks the Bostonarea footwear company is still rooted in drama. My work is about theater building a trusting team and thinking outside the box she says. Feigenson oversees the annual sales meeting (pictured) for more than 500 employees. The 2012 iteration had a royal theme and included a footwear fashion show that sent child models somersaulting down the runway. At this year s meeting in June the show will incorporate hiphop and string music and performers from Anna Myer and Dancers will dance in the company s new shoes. From interesting name badges to interactive food stations all the details matter Feigenson says. I push myself even if it feels scary or risky. summer 2013 213 Mike Ellery senior vice president of creative sparks M A Nick Fehr & Aaron Fisher-Cohen co-founders the bosco 214 summer 2013 fter launching their photo booth outfit in 2012 New York based Nick Fehr 25 and Aaron Fisher-Cohen 29 have already opened an L.A. office and worked on more than 350 events across the world for brands like Wired BMW and Yahoo. They experiment with bold new takes on the now-ubiquitous party staple in addition to video confessionals and basic photos the Bosco offers unique functions that can automatically turn photos into GIFs or make images appear in 3-D. Custom options abound too At Pitchfork the team created an aura-capturing booth for EMusic for a Marriott-sponsored experience a booth was fitted with facial-recognition technology that analyzed guests moods to select a backdrop. The goal is to keep the Bosco on the cutting edge of social media marketing and digital technology. When we started this our mindset was to do stuff that pushed the boundaries Fehr says. Figuring out how to creatively execute clients concepts is the most exciting thing for us. photos Kit Noble (ellery) luKe thomas (sparKs ruNway) Jeff GreeN photoGraphy (veGaN crab caKes) matt prescott (roNNeN) courtesy of the bosco (fehr & fisher-coheN) ike Ellery 40 leads a team of 30 designers at Sparks a Philadelphia-based event marketing agency that produces corporate meetings product launches trade show exhibits and retail spaces for clients such as Google Macy s Michael Kors and Safilo (pictured). He personally works on about two dozen events each year which in 2012 included the design and layout of one million square feet of space for SAP s Sapphire Now conference as well as a 3 000-square-foot exhibit for Olympus that won a best booth award at the American Academy of Otolaryngology Annual Meeting and Expo. Ellery says every project begins with the client s objectives. You have to understand the brand and where they are in the market and leverage the key strengths that brand brings. We don t start with architecture we start with messaging he says. And then when they are at the event what is the priority what do they see first what are they going to remember. On a crowded trade show floor Ellery says he tries to create an environment that catches peoples attention. This is a trend we are seeing what we are calling ambiguity. So rather than being so straightforward that people get what you are saying in an instant you are catching their eye and they think That s awesome what does that mean And that s what gets them to come into your event or space to check it out further. It s really about engaging them on a thought-process level rather than telling them what to think. Tal Ronnen consulting chef wynn & encore las vegas L as Vegas may once have been known as the home of the steak and eggs buffet--but the hotels Wynn and Encore are at the forefront of the properties that are changing the game. After becoming the first resorts on the Strip to offer an extensive vegan culinary program they announced a collaboration with innovative vegan chef Tal Ronnen who works closely with the properties chefs to develop meatless dishes for the restaurants and banquet menus. Ronnen 38 is the author of The New York Times best-selling cookbook The Conscious Cook Delicious Meatless Recipes That Will Change the Way You Eat. He s also known for cooking vegan cuisine for celebrities like Ellen DeGeneres and Oprah Winfrey for whom he created a 21-day vegan cleanse. Each restaurant has vegan offerings that reflect its chef s style and cuisine. For example at Lakeside known for seafood Ronnen came up with crab-cake-style hearts of palm (pictured) by braising big hearts of palm from Hawaii in kombu seaweed and pulsing them in a food processor to give the texture and flavor of lump crabmeat. At Red 8 and Wing Lei the team came up with a unique assortment of vegan dim sum. And at Sinatra known for its contemporary Italian cuisine there s a vegan Caesar salad agnolotti and even a take on chicken marsala. At the Wynn and Encore we ve created vegan meals that don t feel like a sacrifice but a step up Ronnen says. Today it s more than just vegans that are looking to eat healthier and people from all walks of life are looking to reduce their meat consumption. At the Wynn we make it easy for guests to choose a meatless meal throughout their visit. EvEnt Innovators 2013 Pam Dzierzanowski national director of events patr n spirits company W photos courtesy of patroN (DzierzaNowsKi patroN) DaviD DeaN culbertosoN (all others) hen you hear the amount of events Pam Dzierzanowski and her team of three managers produce annually for Patr n--more than 360 in 2012 alone--you might assume the affairs are mostly identical. Wrong. The high-energy self-described crazy woman designs each event individually and starts by asking herself What s the coolest way to wow my attendees From celebrity-filled bashes at the Super Bowl to smaller consumer-focused parties tied to regional music festivals like Coachella (pictured above) Dzierzanowski 44 aims to create memorable experiences such as a muddle-your-own mojito bar (pictured right) where participants take home an engraved lime press. She personally attends most of the events near her Los Angeles base (often several a day) along with bigger national events. For 2013 her goal is to communicate Patr n s focus on quality. I m adding quality cues such as do you know facts on the photo jacket Dzierzanowski says. So they ll say Wow I never knew that. For example 60 hands touch every bottle. And all our bottles are made with recycled and hand-blown glass so I ll do a lot of our sets with recycled glass. Vince Thompson president & c.e.o. melt F ascinated by the intersection of sports and television as a student journalist in college Vince Thompson founded an Atlanta-based marketing agency in 2000 that has built a reputation for taking major sporting and music events online. For clients like the Coca-Cola Company and the Southeastern Conference MELT (an acronym for marketing entertainment lifestyle and trends) has broadened brand engagement by leveraging digital channels to create a two-way dialogue with consumers. A key project in this approach was the Coke Zero-sponsored concert during the N.C.A.A. s Final Four tournament in 2010 (pictured). The show featuring Daughtry and opening act Darius Rucker was one of the first to be broadcast live on Facebook and delivered more than 50 million impressions on social media. Helping build that buzz was an integrated promotional effort via Facebook and Twitter including having every men s college basketball coach with a Twitter account remind their followers to tune in. More recently for the 40 000-person Hangout Music Festival in Alabama the company produced a three-day Webcast and two TV shows for Viacom s Palladia network. That s no small feat considering MELT had to secure and get clearance to air performances by 35 acts. We have been able to take traditionally localized events and are now globalizing them Thompson says thereby increasing the reach of the event fan engagement and interaction with the brand. summer 2013 215 EvEnt Innovators 2013 Shintaro Okamoto photos Courtesy of hugh forrest Nadia Chaudhury BizBash (okamoto) Courtesy of okamoto studio (old Navy iCe) ryaN BeiCkert (horsey) Courtesy of mktg (Beats) Hugh Forrest director south by southwest interactive festival founder & creative director okamoto studio custom ice here s perhaps no more-clich d party trope than the ice sculpture--but Shintaro Okamoto is challenging the idea that ice carving is all swans and shot luges with his contemporary artfocused approach. We re a true artist collective he says. Everyone who works here is an artist of their own strengths--painters sculptors architects designers--and they re flexing a range of creative muscles with a focus on what s possible with ice. With degrees in fine arts and painting Okamoto 39 started the New York-based company in 2003 with his late father. We saw a need in the event industry for a fresh sensibility that I felt I could bring with my art-world background he says. Whether it s recreating the New York skyline at a Stella McCartney presentation or sculpting a larger-than-life highly detailed astronaut for Axe Okamoto says he loves bringing Old World sculptural elements into a contemporary context. His most recent work includes experimenting with interaction--last summer Okamoto collaborated with Old Navy to freeze 800 pairs of the brand s flip-flops in a giant block of ice as the ice melted passersby grabbed a free pair (pictured). He has also introduced an ice graffiti wall for events that allows guests to use a battery-operated tool to doodle on the ice. People are fascinated by the process of expressing themselves with ice he says. T L ike many conferences South by Southwest s Interactive Festival surveys attendees about their experience at the Austin Texas based gathering which is focused on emerging media wireless applications video games digital projects and startups. It s what director Hugh Forrest does with those responses that s unique He requires each of his staffers to read 100 pieces of feedback and respond to the worst 10. And he does the same. We feel like we re pretty smart but we are even smarter when we can incorporate these ideas from the community. The more decisions we can make based on data taken from our audience the smarter we can be in our decisions Forrest says. He believes the growth of social media has instilled an expectation of transparency in attendees. That s generally a good thing. Community management can pay high dividends in terms of growing your event or your business. But it s not an easy thing to do and not a quick thing to do. Forrest 50 has been with SXSW since it began in 1989 as a music event. As the festival has grew in scope Forrest adopted the idea of tapering in the days leading up to the gathering. I ve seen where staff would work harder and harder working 20 hours the day before the event begins Forrest says. My sense is there is certainly a heck of a lot of work that needs to be done but what s even more important is being energetic at the event. We ve tried to preach this concept where people are beginning to get more and more rest before the event so we can have energy to make the experience as positive and beneficial and inspiring as possible. Charlie Horsey chairman & c.e.o. mktg W hen Charlie Horsey talks about experiential marketing and using digital platforms to target Gen Y it s all about micro-communities. It s the idea that building a relationship with a small group of a brand s target audience and engaging with them in authentic ways--i.e. satisfying a need--leads to advocacy that will produce stronger results than a blanket campaign. This strategy defines the work of MKTG a New York-headquartered agency Horsey leads on projects for clients including Diageo Nike Google and Nintendo. We re finding a lot of our clients want to move away from mass communication to more micro-targeting and that identifying and corralling these smaller groups is going to have a greater impact Horsey says. It serves along the lines of dialogue instead of messaging. Companies are going to gain so much more by having a relationship and developing an understanding of those need states from consumers. Perhaps the company s most notable project in past year was MKTG s marketing activation for Beats by Dr. Dre in London during the Summer Olympics (pictured). The audio products company created headphones customized with national colors and flag patterns and built a pop-up lounge for athletes competing in the games. The exposure proved invaluable when Olympians like Chinese gold medalist Sun Yang and British soccer player Jack Butland sported the headgear on television and tweeted about the products. As Beats wasn t an official sponsor of the games the effort became controversial with the International Olympic Committee prohibiting athletes from only mentioning official London 2012 partners on social media. Beats was cleared of wrongdoing but had already become one of the buzziest brands at the Olympics and saw a significant increase in sales. 216 summer 2013 Chantelle Fraser founder flawless entertainment and promotions hantelle Fraser 35 noticed a missing link while working as a booking agent at a modeling agency Luxury brands wanted high-fashion models for promotional events but the agencies didn t see these jobs as career-enhancing turning them down even though the models needed the extra money. So armed with a cell phone and a Rolodex Fraser launched her New York based niche agency in 2006 as a way to give consumer brands access to high-caliber models. She now staffs as many as 150 events a month for brands like M.A.C. Evian and BMW functioning as a one-stop shop for image-focused charismatic talent--her current roster includes model bartenders event staffers aerialists graffiti artists cabaret acts DJs and even a team of professional hair stylists makeup artists and fashion stylists to give staffers an on-brand look. Whether it s finding Johnny Weir look-alikes who can skate Mongolian-speaking models or casting 200 Archies and Veronicas for a series of M.A.C. events Fraser s focus is hiring talent that does more than just look pretty. I look for social intelligence she says. Clients don t just want models but brand ambassadors--staffers that are well-presented radiate confidence and have the social skills to attract consumers to their products. echnology has made it easier to share content from a meeting or conference with a worldwide audience. But language can still be a barrier. Babelverse is a real-time human interpretation service created by Josef Dunne 29 and Mayel de Borniol 28. The service launched in April 2012 and now offers interpretation in nearly 160 languages using a team of 4 500 interpreters located around the world while the company maintains offices in San Francisco and London. In September Babelverse partnered with TechCrunch Disrupt in San Francisco to interpret the live stream of the three-day conference into 12 languages simultaneously. Dunne estimates several thousand people tuned in online to sample the service and 1 000 stayed connected. Babelverse also provided services for LeWeb Paris in December. Half of the attendees are French but most of the speakers are from Silicon Valley and speak in English de Borniol says. In-person attendees could access live interpretations in French and Spanish by calling a local number on their cell phones. Event hosts can opt to cover the cost of the service themselves or charge for access. Users can see the name and a photo of the T Josef Dunne & Mayel de Borniol co-founders babelverse interpreter that they are hearing and they can also rate that person s skills on a five-star scale. For interpreters based in countries where tipping is accepted users can thank them through an online payment system. C photos Aly El (FrAsEr) yEti stArt-Up ChilE (DUnnE & DE Borniol) stEphAnE loCkE (DrolEt) GArry portEr (BEll CAnADA) C irco de Bakuza first came to life as a collective centered on the work of artist Carlito Dalceggio. It was in 2009 when Vincent Drolet partnered with Julie Brassard and Roshan Soomarchun that it became fully fledged branding and experiential marketing agency. Now the Montreal-based company produces events and handles graphic design and art direction for projects like the launch of Carolina Herrera s 212 VIP Men fragrance the Dubai International Film Festival and the draw for the final tournament of the Union of European Football Associations European Football Championship. Drolet and his team take a theatrical approach to their work drawing from the company s artistic background and experience working on events for Cirque du Soleil to stage immersive environments often complete with costumes entertainment and musical elements. At Bell Canada s annual gala fund-raiser in October (pictured) performers built a surreal vehicle called the Dream Machine during the reception finding cogs scattered around the room. Once completed the contraption was driven into the dining room signaling the start of the main event. All guests at events will experience the night in a different way Drolet says so we always have different levels of interaction--our story must then have depth and reach. Vincent Drolet president circo de bakuza summer 2013 217 Joel Th voz c.e.o. main event caterers Christopher Kelly & Ryan Simonetti principals convene M any catering companies have green elements--raising honeybees perhaps or filtering water for still and sparkling beverages. Washington-based Main Event Caterers does those things and more including starting an aquaponic farming system that produces organic microgreens fruits and vegetables. Joel Th voz 44 continually pushes ahead with environmental initiatives. When he started the company more than 15 years ago sustainability was not the goal but today he has become a veritable urban farmer and adviser to others on the techniques. The point is to look at the potential problems we will face over the next 50 years he says and look at solutions that could have an impact. W hen the recession prompted companies to cut costs by shedding underused real estate Chris Kelly 30 (an entrepreneur focused on sales and marketing businesses) and Ryan Simonetti 31 (whose background is in real estate and finance) seized the opportunity to build meeting spaces in prime Manhattan locations. Starting with Teachers Insurance and Annuity Association College Retirement Equities Fund s internal meeting facility near Grand Central Terminal in 2009 their company Convene (formerly Sentry Centers) has grown rapidly and now includes three venues with more in the works. Central to the business model is as Kelly describes it building spaces that facilitate and prove the value of face-to-face interactions in an increasingly digital world. That idea is key in the duo s latest property--a former Goldman Sachs training facility in the financial district--where Convene introduced its human-centered design concept which was created to anticipate the needs of those using the space. For example service areas are incorporated into a room s layout in a way that allows them to be replenished from outside preventing staff from interrupting a meeting. The days of treating meetings as a wedding with a projector are over Kelly says. Successful meeting places require a strategic approach to getting the most out of participants-- their ideas and plans--in the most efficient and effective way. John Daniels president karpe diem inc. L ighting design and direction has come a long way since John Daniels started an entry-level job at a public television station. Now the Miami-based lighting expert has his own business and works on major shows like La Voz Mexico (The Voice Mexico pictured) the Latin Grammys and MTV World Stage as well as corporate events. Daniels 45 quickly adapted to new technologies such as LED screens and 3-D projections. If you look at a set today 75 percent of it may be video elements. You re not lighting a set anymore you re lighting air. You have to collaborate with the people creating the content. There are moments when it s lighting-heavy and when it s video-heavy. Figuring out when those moments are that s the key and that s the challenge. 218 summer 2013 photos pete exis (th voz) Dante Quinn (Kelly & simonetti) Darmah (ConCert) anna maria Daniels (Daniels) EvEnt Innovators 2013 Roger Dow media consumers and elected officials to acknowledge meetings and travel as real business vital to the economy. The group covered a bus in pro-travel messaging--that the industry is responsible for 14.4 million jobs for example--and covered 20 000 miles 38 states and 60 destinations resulting in president widespread local and national media coverage. & c.e.o. The campaign hit both political conventions and u.s. travel Marriott even put the message on its hotel key association cards in Tampa Florida. Dow says that 2012 demonstrated the importance of launching initiatives with timely context. It s almost a jujitsu strategy look at what s going on and make it work for you he says. o make the most of the election year in Among the results of the strategy a turn2012 Roger Dow 66 helmed several innova- around in federal support for the industry after tive projects for the U.S. Travel Association. President Obama slammed meetings spending The association launched its Vote Travel in Las Vegas in 2009. We just want politicians to campaign in the spring which helped push support travel and I couldn t care less whether T it s Democrat or Republican Dow says. The Obama administration has been phenomenal to us but three years ago he didn t get it. Now he s saying I want to increase travel and tourism and meetings. It took three years but by Washington standards it s a nanosecond. Led by Dow the association also managed to beat a proposed reduction on per diem spending by government employees as well as reduce wait times for visas from 140 days to fewer than five days for certain countries in the past year-- a coup for large national meetings which the association estimates draw 25 percent of participants from outside the U.S. So when [international attendees] are not there not only are the conventions losing registration but they re not there buying. Deals don t get done Dow says. It s a huge part of the economy that s not understood by a lot of people. photos Courtesy of u.s. travel assoCiation (Dow) siD lee (BouCharD) Karel ChlaDeK C2-mtl (reset tunnel) Jean-Francois Bouchard c.e.o. sid lee S tatus quo sucks is the motto of Jean-Francois Bouchard 44. So when seeking to invent a new type of international business conference he paid strict attention to eschewing any staid formulas. There were several conferences on innovation but none was truly creative in its approach he says. With support from his team at Sid Lee a Montreal-based advertising and experiential marketing firm Bouchard created C2-MTL. The conference focuses on finding creative business solutions the goal Bouchard says was to go beyond just talking about creativity. The conference had its first run in May 2012 and drew a sold-out crowd of 1 300 guests from 40 countries. Bouchard developed the content landing speakers such as Arianna Huffington Michael Eisner and Francis Ford Coppola. C2-MTL s style reflected the forward-thinking nature of its speakers. Instead of a typical convention center it took place in Montreal s rapidly gentrifying Griffinhood neighborhood where an Innovation Village was erected outside the New City Gas building. In the tented area guests lounged on plastic futons and sat in Adirondack chairs while artists created Lego sculptures and giant scarves. To enter the event guests strolled through a reset tunnel (pictured) filled with immersive audiovisual components. Inside motorized robots hung from the ceiling and responded to visitors movements below. The only things outlawed from the anything-goes setting were PowerPoint presentations and sponsorship signage. This year s event speakers included Sir Richard Branson Philippe Starck and Bobbi Brown. C2-MTL is about removing barriers that too often exist between disciplines industries businesspeople and creative people Bouchard says. The key to successful innovation is the mix of influences the ability to be as interested in financial statements as in a new creative concept. That s the whole idea behind C2 commerce and creativity. summer 2013 219 EvEnt Innovators 2013 co-founder & principal blueprint studios I n 1999 event design fabrication and rental firm Blueprint Studios got its first gig designing the San Francisco Symphony s Black and White Ball (the company s 2012 decor for the event is pictured above). At the time decor was very kitschy and theme-y says Mircea Manea 37 who owns the company with co-founders Francisco Recabarren and Paul Moss. We decided to take a refined less-is-more approach. It caught on. Last year Blueprint brought its signature style to 2 000 trade shows meetings and high-profile events for clients like the San Francisco Ballet Veuve Clicquot and VMware. The majority of the company s dizzying (and growing) inventory of more than 1 500 furniture and prop designs (pictured right) are built in-house and created to be more than just pretty. Everything is built with aesthetic in mind but also utility and sustainability Manea says. Items are easy to deliver and take up minimal warehouse space and many of the pieces are designed to be reinvented with skins programmable LCD screens modular accessories and interchangeable fabric inlays. Currently Blueprint is focused on expanding its line of stylish furniture pieces embedded with media and touch-screen technology products. As owners Francisco Paul and I want to foster an environment that encourages everyone from our seamstresses to our carpenters to look at the process and share their ideas for how something can be made more event-friendly. J.B. Miller c.e.o. empire entertainment I n December J.B. Miller and his team integrated R.F.I.D. bracelets into Charity Water s annual benefit in New York (pictured) helping the nonprofit raise more than 3.1 million via an on-site call for donations. Guests pledged amounts by moving into a designated space where staffers used scanners to send data from individual wristbands to a real-time tally and display on enormous screens. For Miller 48 it wasn t just about introducing a wireless system at an 1 800-person event but using it to make guests feel personally involved. Technology often detaches people from the experience more than it connects them to it. When people stop pull out their phones take a photo and post it to Instagram or Twitter they re not in the event. They re interfacing with a piece of technology Miller says. At Charity Ball it was tactile and more true and natural to the way humans interact with each other and in a collective experience. And the use of technology actually created a dramatic moment. Beyond leveraging new digital tech tools Miller and his 20-year-old company which has offices in New York and Tokyo have been using structural elements to immerse attendees at events. For a Spotify event last year the creative and production agency built four stages including a large one backed by a giant curved LED wall and a central theater-in-the-round platform. This allowed the team to put performers--like Janelle Mon e and her full band--in different areas of the room creating a surround-sound effect. It s with ideas like these that Miller has amassed an impressive roster of clients--from Time magazine and Bravo to the U.S. State Department and Panasonic--in a number of countries. As he sees it events are about being part of a brand s storyline and can boost a business s bottom line. We re not just being called upon to execute a brand activation we re being called upon to uphold the mantle of what a brand means tomorrow and we have to think about an event as content that is going to be created replicated broadcast photographed and reverberated online in many ways predictable and unpredictable. 220 summer 2013 photos Courtesy of Blueprint studios (Manea) daMion haMilton (BlaCk & White Ball) irja elisa photography (BirdCages) jeffrey M. greene (Miller) Carl Clegg starlite produCtions (Charity Ball) Mircea Manea Michael Trainer u.s. country director global poverty project he attendees of last year s Global Citizen Festival didn t pay to see artists like the Black Keys Neil Young and the Foo Fighters perform. Rather those that made it to New York s Central Park last September earned tickets via an online app created by the host Global Poverty Project. In part it was as with a lot of different disruptive innovation really born out of the constraints says Michael Trainer 36 who spearheaded the initiative along with Hugh Evans Ryan Gall and a small team. The restrictions meant that 54 000 tickets to the show in the public space had to be free and T distributed through a lottery system. So the internal team produced a platform where consumers could earn points and enter the lottery. By navigating the mobile and Web-based app--watching a video sharing links to content via Twitter and Facebook or signing a petition--eager concertgoers effectively became campaigners for the organization s mission to rid the world of poverty. It was really about trying to get their buy-in and asking for their action rather than their money. We want to build a movement of active citizens Trainer says. The effort also attracted the performers. They knew it wasn t your traditional benefit concert and those that were going to be there had already demonstrated their commitment. The event secured more than 1.3 billion in pledged donations and Global Poverty Project is working to expand the platform to build a bigger community. That includes adjusting the point values so that more involved tasks earn more points. I think in truth we re just getting started Trainer says. It was definitely an amazing experience and we re working to make it bigger and better. photos Carolyn Curtis BizBash (trainer) adam sChultz Clinton Foundation (GloBal Citizen Festival) Courtesy oF mix on Wheels Juliet Quintero (miles) Karolina marKieWiCz (Kresa) nadine FroGer photoGraphy (Warner Brothers) Bart Kresa owner & founder bart kresa design Charles Miles owner mix on wheels s a former DJ Charles Miles had worked at corporate events where a trailer pulled in the DJ booth and he wondered why not combine the two So he tricked out a Hummer and created a self-contained entertainment vehicle complete with a DJ console a Pioneer sound system LCD screens for branded material and LED lights. The doors open upward Lamborghini-style. Now five years old his Orlando-based company has a fleet of three cars in various sizes and books events across the country. We take a vehicle and customize it to deliver the ultimate wow factor Miles says. At the end of the event the equipment folds inside and the DJ car drives off. D igital mapping is now a fixture at some of the most eye-popping events around the world but Bart Kresa 46 was among the first to work with the new format--and his name is synonymous with the technology around his Los Angeles base. I started playing with multiple projectors more than 20 years ago when I was in a school of photography he says. One of my teachers was doing slide presentations with multiple projectors and I found that very attractive. In 1995 he came on board with a team creating a large-scale architectural projection installation at the Italian projection festival Arte Multi Visione. I remember working on the show for a few months and how it blew my mind seeing the images projected to five stories tall and 150 feet wide. Back then I remember some of my friends from the industry laughing at me and asking why I spent so much time fitting the designs in to the fa ades and doing all of this tedious work--that was a long time before such projections and mapping really took off. Since then I am in love with architectural projections. Some of Kresa s most innovative recent work included pyro-centric projections at Warner Brothers International Television Distribution gala (pictured) and crowd-pleasing moving projections of sharks in the Beverly Hilton pool for Discovery s 25th anniversary of Shark Week. A summer 2013 221 EvEnt Innovators 2013 S usan Turnock s aha moment came listening to her husband s finance colleagues talk about how tired they were of receiving boxes of fruit. Seeing a need for artfully branded custom event swag and corporate gifts she teamed up with her sister Heather Arak-Kanofsky 42 to launch Gifts for the Good Life in 2007. Everyone can give a gift but it doesn t necessarily have a story or meaning behind it says Turnock 39. Conceptual development is the crux of what we do. Recent projects from the Roseto Pennsylvania based company include comprehensive gifting programs for Atlantis and Disney s Fairy Tale Weddings as well as experiential gift sets like a shot kit for Nascar that included sea-salt shot glasses a fresh lime a bamboo knife and tequila tucked inside a fire-branded box (pictured). We don t want to just put stuff in a container says ArakKanofsky. It s the hidden surprises and unexpected details that make people talk. co-owners gifts for the good life Campbell Hyers partner & c.e.o. control group C ampbell Hyers 43 is the co-founder of Control Group a technology innovation firm that provides responsive and immersive experiences using technology such as R.F.I.D. Wi-Fi and sensors. Things like the Apple store and the iPad as well as things like Zipcar have changed the way we expect services to be provided to us and changed the way we expect technology to be incorporated Hyers says. The change in the consumer has now created a change in large brands that are our clients who are responding to that changed customer. We are focusing our efforts in all of the touch points that the customer has with our clients products. That can be in store in a hotel in an event space. At the World Petroleum Conference in Qatar in December 2011 Control Group created a 12- by 80-foot interactive display wall for Chevron that used Xbox Kinect cameras to see and react to attendee behavior (pictured). They didn t have to wave their arms around or point and learn different menus. The camera just figured out what they were looking at and as they moved in closer it allowed them to see more information Hyers says. We are very interested in leveraging technology to enable experiences that are built on top of known metaphors--the way people normally act and behave--rather than trying to change behavior because changing behavior can be risky and expensive. Hyers s company is working on a variety of events this year from music festivals to product launches and fund-raisers. At an event you have potentially 15 minutes or an hour to demonstrate both the wow and the utility he says. For OTG Management Group which operates restaurants in airport terminals in New York City Minneapolis-Saint Paul and Toronto Control Group developed an iPad-based system in 2012 to create a relaxing and useful experience for travelers. [The system] tells you gate information and it allows you to order food from anywhere in the terminal and it s all delivered to your chair in 10 minutes. These are things consumers are experiencing out in the world. Then they are coming to events and if you can t hold up to that level you are already behind the curve Hyers says. Your competition is not just other events and other booths. Your competition is hotels cruise lines retail stores the home. 222 summer 2013 photos Emily sopha (arak-kanofsky & turnock) courtEsy of companiEs (all othErs) Heather Arak-Kanofsky & Susan Turnock John Norman president arts & exhibitions international photos RMs titanic inc. a subsidaRy of pReMieRe exhibitions inc. (titanic) couRtesy of coMpanies (all otheRs) J ohn Norman 52 is breathing new life into the traditional idea of museum exhibits. Instead of passive experiences the traveling exhibits designed by Aurora Ohio based Arts & Exhibitions International--like massively popular undertakings for Tut Titanic (pictured) and Cleopatra artifacts--feel more like theatrical event experiences with careful attention paid to experiential details. In the late 90s Norman worked for a company called Magicworks Entertainment that produced major events and tours exposing him to the business of entertaining audiences. Around that time--when the movie Titanic was captivating public interest--he saw an exhibit on the ill-fated ship in Florida noting people lined up around the block to get in. Intrigued he investigated and learned that 830 000 people over six months had gone to see the exhibit--but noted that the 250 or so artifacts were displayed in a completely straightforward manner with text panels and object labels. It was at that time that I realized that the experience could have been so much better if for instance instead of having a big graphic of the grand staircase what would it be like to actually reproduce a grand staircase exactly the way it was Then the visitors could really feel what it was like to be on this magnificent ship he says. He approached the company that owned the Titanic artifacts with a deal to lease the artifacts for a two-year tour designing a new exhibit that recreated some of the major elements of the ship like a first-class hallway grand staircase captain s bridge and a third-class state room and included artifacts recovered from those exact areas-- so the storytelling combined with the scenic elements music video sound effects and even smells helped to create an environment to learn about and appreciate these artifacts he says. The basic philosophy was to create exhibitions that not only educate the visitors but also entertain. The unique business model for Arts & Exhibitions International founded in 2003 includes handling the exhibits marketing and promotions as well as their production installation and design. In 2012 Premier Exhibitions purchased the business and Norman is now part of the company that owns the Titanic artifacts. This acquisition will provide an infrastructure that will allow me to organize more content than before and bring it to the marketplace quicker. Ivan Wicksteed chief marketing officer old navy I van Wicksteed believes people are the new media and he s planning to implement that philosophy at Old Navy where he s worked since April after leaving a similar position at Cole Haan. Within months of his arrival at the shoe brand in late 2011 Wicksteed orchestrated successful launches by creating engaging memorable events that generated buzz on social networks and resulted in the products--the men s LunarGrand wingtip and women s Chelsea pumps--becoming top sellers for 2012. I think that the old world which is sort of what I inherited was very simple and easy he says. You bought media insertions in key publications and ran print advertising managed a couple of photo shoots and distributed assets around that. The new world is a lot more messy and laborintensive and difficult because you are managing multiple initiatives--experiences and parties and music and content and relationships. Traditional advertising is a relatively small component of the overall mix. Don t Go Home was the theme for the women s shoe campaign which involved late-night dance parties disco ball projections and food trucks serving free grilled cheese sandwiches all intended to convince women the Chelsea pump is the ideal shoe to wear all day and into the night. To me it s really simple. Be really useful or really entertaining. I think most people that put on events would agree but they don t always live up to that. What people really want to go to is not just a party but the best party they ve ever been to in their lives. So we tried to make it a night nobody would forget. summer 2013 223 EVENT INNOVATORS 2013 Chris Courtemanche founder renhaus visualization studio fter eight years in event design and production Chris Courtemanche 30 realized how vital it was to share an accurate vision to clients. So in 2010 he launched his Los Angeles based 3-D interactive rendering studio with a focus on creating C.G.I. visualizations for events that previously relied heavily on hand sketches and mood boards. Using high-end software typically used in architecture Courtemanche offers a realistic 360-degree look at how budgets can be allocated for brands like Samsung (pictured). In 2012 his client base doubled and so far in 2013 the company s renderings have assisted in securing more than 3 million in projects. The event industry is finally moving out of the 2-D world he says. A few years ago renderings were optional in proposals but now they ve become a requirement. A Frank Maugeri & Jim Lasko co-artistic directors redmoon S Omar Seyal co-founder tagstand A t a time that has seen increased use of near-field communication (N.F.C.) technology in events as a way to cut down on lines help brands extend their reach and engage attendees Omar Seyal 31 along with Tagstand co-founders Kulveer Taggar and Srini Panguluri are leading the way in making the technology not only easy for planners to use but also affordable. However it was by chance that the trio stumbled into events a year after launching its first N.F.C. product in March 2011. When we started Tagstand it really had nothing to do with producing hardware and software for events--we were just interested in the bridge between the physical and the digital worlds Seyal says. But in early 2012 organizers of the Manhattan Cocktail Classic reached out to ask what was possible with N.F.C. which led to Tagstand helping the festival execute its opening-night gala heralded as the first N.F.C.- powered digital tasting event. The tech company created wristbands embedded with N.F.C. microchips that guests could use to track the specific cocktail recipes being served. Guests also had the option to link the bands Facebook Twitter and their email accounts allowing them to post to social networks with a tap of their wrists. Thanks to the wristbands the gala created more than 133 740 social impressions. Tagstand has since worked on events for clients like Tasting Table (pictured) and Whole Foods and also recently launched a turnkey solution for event planners. In addition to giving its readers a wider range Wi-Fi connection local storage and the ability to let planners repurpose the gadgets for various uses like gate entry or payments Tagstand s main goal in regards to events is driving the costs down. If you don t have the budget of Coachella to spend 500 on a gate you can still make this stuff happen--we want every N.F.C. reader at your event to be less than 30 says Seyal says. The ultimate payoff as it catches on Eventually people will go to events and be able to do all these things without their face buried in their phone all night. 224 summer 2013 RENDERING COURTESY OF RENHAUS VISUALIZATION STUDIO PHOTOS SEAN WILLIAMS (MAUGERI & LASKO) TROY T. HEINZEROTH (LUNATIQUE) COURTESY OF CHRIS COURTEMANCHE ALYSSA RINGLER (LOBSTER ROLL) KULVEER TAGGAR (SEYAL) tarting out in his career Frank Maugeri 45 trained to be an animator and a sculptor. Along the way to his current position at Chicago s Redmoon Theater he served as a political activist social worker puppeteer and graphic designer. Today he draws on elements of those disciplines--yes it s feasible--in the role he describes as spectacle maker. Co-artistic director Jim Lasko 47 says his motto is anything is possible. Together the duo creates improbable spectacles. Founded in 1990 Redmoon specializes in free publicly staged performances that employ nearly indescribable machines a fire-spewing organ a winged parade mechanism called the ladder machine rooms ripped from apartment buildings that operate as elevators. The company hosts its own fantastical events--the March Spectacle Lunatique benefit (pictured) is its largest--and also has a Redmoon for Hire program that allows events to book performers that include a DJ spinning from a roving booth that emits bubbles. I m terrible at big parties and events Lasko says. I find myself getting smaller and smaller and sneaking into corners seeking one person for a conversation. I think we design events that would bring me out of the corner. W Ryan Hogan c.e.o. reed street productions hat began as an idea to boost the profile of an athletic apparel line turned into a series of 5K races that will take place in more than 20 cities this year and brought 18.8 million in revenue for 2012. Ryan Hogan s concept a zombie-themed obstacle course and sprint where participants can choose to dress up as the undead or be chased by them became an unexpected--and profitable--hit. (The clothing business that was the inspiration Warwear the title sponsor.) The first Run for Your Lives event held in 2011 in Darlington Maryland attracted more than 12 000 people. Hogan 28 along with his business partner Derrick Smith and their Baltimore-based company Reed Street Productions decided to hold the race in 13 cities the following year. It was amazing to see how many people it appealed to and how far people were willing to travel to get chased by zombies or turned into one Hogan says. Aside from the popularity of all things zombie-related Hogan attributes the success of the event--and getting repeat participants--to engaging the audience constantly on social media and through emails like post-race surveys. That way they feel like they have a voice and therefore feel like they are part of your brand he says. If you forget something or get it wrong they ll tell you. A photos tony Brown for BizBash (hogan) Billie weiss hgl productions (run for your lives) vetale hawkins filmateria digital (schenker) fter leading a three-year transformation of German software company SAP s Sapphire Now business technology conference Scott Schenker took a similar position with Microsoft in February. Working out of the company s Seattle headquarters Schenker leads a team responsible for the execution of events for partners customers and employees such as the Worldwide Partner Conference TechEd programs and Microsoft Global Exchange. For now Schenker 49 is getting to know his new employer. I want to learn. I want to see. I want to understand he says. There s nothing I ve done at SAP that I know is perfect for any other place. The approach we take--to being targeted to being relevant--is usable but the ideas are not usable on their own. I need to understand the audience and the company and the objectives. From there you come up with transformative ideas. At SAP Schenker turned Sapphire Now into an always on platform for year-round engagement. His strategy extended the impact of the three-day event in Orlando to the site that includes content from the conference along with a steady stream of new materials created at hundreds of other SAP events. His goal to create connections with customers and partners any time and any place. Events are awesome one of the deepest and broadest ways you can experience a brand but they are never the only way. And even when you talk about an event the activities that lead up to and follow it are almost as important or more important than the day of the classic event itself Schenker says. Prior to leaving SAP Schenker was focused on fine-tuning this year s Sapphire Now. We want to very consciously make sure we are not getting stale or comfortable or old Schenker says. While it may sound counterintuitive one of his ideas was to reduce the amount of education sessions. There are 36 days of content if you came to Sapphire Now and went to every single session. But you are only there three days. That s an overwhelming amount of content. How do I ensure relevance and access to essential content if I m giving folks 10 times more choices than they have time to absorb So we are preparing to make some important adjustments so it s not about 36 days of content it s about three perfect days of content. Aside from his day job Schenker writes on his blog Janus Dialogs which he started in May 2012. He uses it to share ideas he finds on the fringe. Whether it s Occupy Wall Street or the rise in audio I ve talked about recently everything that is at the fringe or hasn t found its purpose yet there s probably something to be gleaned from that. Scott Schenker general manager of worldwide events & microsoft production studio microsoft summer 2013 225 FeatureD IDea Books Generator & Climate Control rental Advertisement see save & share more idea books at INSPIRES CREATIVITY Cool event furnishings & d Cor... 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The 55 000 square-foot Gold LEED-certified facility provides a one-of-a-kind backdrop for private events including weddings bar bat mitzvahs cocktail parties corporate events and much more. The museum can accommodate groups from 30-500. At Young At Art the possibilities are as endless as your imagination. Young At Art Museum to book these vendors please visit bingo summer 2013 Advertiser Index Request more info from these vendors at bingo summer 2013 10 On The Park at Time Warner Center . . . . . . . . . . . . . . . . . . . . . . .155 3 West Club . . . . . . . . . . . . . . . . . . . . 47 300 New York . . . . . . . . . . . . . . . . . . 83 320 Park Mutual of America . . . . . 47 630 Second Avenue . . . . . . . . . . . .162 AFR Event Furnishings . . . . . . . . . 75 AIBTM Incentives Business Travel & Meetings Expo . . . . . . . . . . . . . . . 74 Alfred I . 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King Blues Club & Grill . . . . . . . 12 The Bath Club . . . . . . . . . . . . . . . . . . 151 BizBash IdeaFest LA . . . . . . . 96 & 97 BizBash Masterplanner . . . . . . . . . . 101 BizBash EventBrite Elevate Conference . . . . . . . . . . . . . . . . . 109 Blueprint Studios . . . . . . . . . . . . . . . 56 Bridge House Events . . . . . . . . . . . 169 Brookfield Place . . . . . . . . . . . . . . . .187 Buca di Beppo . . . . . . . . . . . . . . . . .177 Capital Grille . . . . . . . . . . . . . . . . . . . 43 Capitale . . . . . . . . . . . . . . . . . . . . . . . 89 Castle Chicago . . . . . . . . . . . . . . . . .153 Chicago Union Station . . . . . . . . . 194 Circle Line Downtown . . . . . . . . . . . 36 Circuit of the Americas . . . . . . . . . . . 13 Contemporary Furniture Rentals Inc . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Corcoran Gallery of Art . . . . . . . . . 191 Corkcicle . . . . . . . . . . . . . . . . . . . . . . 39 CORT Event Furnishings . . . . . . . . . . . . . . Inside Front Cover Creative Edge Parties . . . . . . . . . . . . . Outside Back Cover David Stark Design and Production . . . . . . . . . . . . . . . Inside Back Cover Dinomotion . . . . . . . . . . . . . . . . . . . . 151 The Distillery . . . . . . . . . . . . . . . . . . 22 Down Town Association . . . . . . . . .179 Edison Ballroom . . . . . . . . . . . . . . . 148 Elegant Settings . . . . . . . . . . . . . . . 193 Espace . . . . . . . . . . . . . . . . . . . . . . . . 87 EventTech . . . . . . . . . . . . . . . . . . . . . 50 Gallery of Amazing Things . . . . . .125 The Glasshouses . . . . . . . . . . . . . . . . . 4 Glorious Food . . . . . . . . . . . . . . . . .127 Graydon Hall Manor & Couture Cuisine . . . . . . . . . . . . . . . . . . . . . 189 Hakata Grill . . . . . . . . . . . . . . . . . . . .133 Hard Rock Cafe New York . . . . . . . 49 Hargrove . . . . . . . . . . . . . . . . . . . . . . 73 Hollywood & Highland Center . . 163 Hotel Pennsylvania . . . . . . . . . . . . . 36 Icon Ultra Lounge . . . . . . . . . . . . . . 55 Intrepid Sea Air & Space Museum 35 ISES Live . . . . . . . . . . . . . . . . . . . . . . 116 Ivy Social Club . . . . . . . . . . . . . . . . . 24 K1 Speed . . . . . . . . . . . . . . . . . . . . . . 101 Kaye Playhouse at Hunter College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 L .A . Live . . . . . . . . . . . . . . . . . . . . . 2 & 3 Liberty Entertainment Group . . . . .14 Long Beach Convention & Entertainment Center . . . . .26 & 27 Los Angeles County Museum of Art (LACMA) . . . . . . . . . . . . . . . . . . . . 161 Lucent Event Entertainment . . . . . . 5 Luxe Event Rentals & Decor . . . . . . 7 Malaparte at TIFF Bell Lightbox . . 25 McNabb Roick The Carlu . . . . . . . 29 Mead Center for American Theater . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193 MetLife Stadium . . . . . . . . . . . . . . . . .15 Metropolitan Pavilion . . . . . . . . . . .173 Mobile Technology Rentals . . . . . . .61 Mobsters & Lobsters . . . . . . . . . . . . 181 Morton s Vic and Anthony s Steakhouse . . . . . . . . . . . . . . . . . . 171 MPI-SEC . . . . . . . . . . . . . . . . . . . . . . .167 Museum of Jewish Heritage . . . . . 93 NACE Experience Conference & Expo . . . . . . . . . . . . . . . . . . . . . . . 154 Nomad Event Systems . . . . . . . . . . 68 Nuage Designs . . . . . . . . . . . . . . . . . .19 Occasions Caterers . . . . . . . . . . . . . 191 OFFSITE . . . . . . . . . . . . . . . . . . . . . . . 38 Ontario Staging Limited . . . . . . . .175 Over The Top Rental Linens . . . . . 181 Palms Las Vegas . . . . . . . . . . . . . . . . 119 Pegasus Hospitality Group . . . . . 183 Peter Callahan . . . . . . . . . . . . . . . . . . 64 Photomingle . . . . . . . . . . . . . . .32 & 33 Planet Hollywood . . . . . . . . . . . . . . .177 PrimeTime Amusements . . . . . . . . .41 Pro-Secur . . . . . . . . . . . . . . . . . . . . . . 131 Prop N Spoon . . . . . . . . . . . . . . . . . . . 11 Ravinia . . . . . . . . . . . . . . . . . . . . . . . . 111 Room Service . . . . . . . . . . . . . . . . . 165 Roosevelt Hotel . . . . . . . . . . . . . . . .127 Rosemont Convention & Tourism Bureau . . . . . . . . . . . . . . . . . . . . . . . .18 The Royal Conservatory . . . . . . . . 185 Shedd Aquarium . . . . . . . . . . . . . . . . 17 Sheraton Fairplex . . . . . . . . . . . . . . . . 8 Skirball Cultural Center . . . . . . . . . . . 6 Skydeck . . . . . . . . . . . . . . . . . . . . . . 165 Smithsonian National Museum of Natural History . . . . . . . . . . . . . . 143 So Cool Events . . . . . . . . . . . . . . . . . 20 Social Tables . . . . . . . . . . . 153 161 177 SPACE Abbot Kinney . . . . . . . . . . . 34 Sportsmen s Lodge Events Center . . . . . . . . . . . . . . . . . . . . . . . .71 St . Andrew s Club & Conference Centre . . . . . . . . . . . . . . . . . . . . . . . 93 Storys Building . . . . . . . . . . . . . . . . 189 Stout NYC . . . . . . . . . . . . . . . . . . . . . 37 Syzygy Events International . . . . . 46 Tentlogix . . . . . . . . . . . . . . . . . . . . . . 76 Third From the Sun . . . . . . . . . . . . .162 TimesCenter . . . . . . . . . . . . . . . . . . . . 9 Top of the Garden . . . . . . . . . . . . . .175 Toronto Reference Library . . . . . . . 141 Trump Hotel Chicago . . . . . . . . . . . .16 Universal Studios Special Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 Upstairs at The Kimberly Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 Venue One . . . . . . . . . . . . . . . . 112 & 113 Vortex Immersion Media Inc . . . . . 54 W Hollywood . . . . . . . . . . . . .120 & 121 Warner Bros . Special Events . . . . . . . 1 The Waterfront . . . . . . . . . . . . . . . . . 28 The Well . . . . . . . . . . . . . . . . . . . . . . .157 Windows Catering . . . . . . . . . . . . .133 theWit . . . . . . . . . . . . . . . . . . . . . . . . . 69 Wynn Las Vegas . . . . . . . . . . . . . . . . 10 Zen Arts . . . . . . . . . . . . . . . . . . . . . . . 30 To advertise in BizBash contact d_wilkes . Ted Kruckel L.A. Confidential C Cyd Wilson the former director of creative development for In Style and People dishes on Hollywood party planning. yd Wilson ran special events for In Style for 17 years and 10 years ago added megamagazine People to her r sum . In May she left her position as director of creative development at Time Inc. to launch her own firm Cyd Wilson Entertainment Marketing. Before leaving Time Inc. she took a breather to give me a bird s-eye view at Hollywood party planning s top tier. Cyd and I have known each other since she first joined In Style and we collaborated on many events in the magazine s early years. Explain to me just what it is that you do. Everyone thinks I spend my whole life planning parties. But that is really only about a third of my role here. Special events are just part of our ongoing marketing outreach to the entertainment and celebrity communities. We create ongoing business partnerships that help build the brands and expand the magazines franchises with the communities they write about. But you ve done a boatload of parties. Humor me and let s start with a laundry list. Let s see. We ve been doing the In Style Warner Brothers Golden Globes viewing dinner and postawards gala for 15 years now. We did the Elton John AIDS Foundation In Style Oscar party for nine years [from 1996 to 2004]. People sponsors the Screen Actors Guild Awards post-party which is that event s equivalent to the Oscars Governors Ball. Basically everyone comes down a chute from the Shrine Auditorium into our giant tent on the parking lot. The cast and team for each show and movie nominated has their own sanctioned sitting area which is our trick for making people stay. In Style has sponsored an event with the Hollywood Foreign Press Association which runs the Golden Globes at the Toronto Film Festival for the last 12 years. It s on the last day of the festival and we ve heard that studios make sure their films talent stays because it is so important at that festival. But we do all sorts of wonderful one-of-a-kind parties that tie into the magazine and our constituencies in all sorts of ways. Take me inside one of them. One year Jennifer Aniston was on the cover of In Style s September issue. That same year MOCA debuted its annex at the Pacific Design Center (which we affectionately call the Blue Whale). As a way to celebrate both the issue and the fusion of fine art and decor we did a photography show. But to make it memorable Brad Pitt lent us his magnificent collection of mid-20thcentury furniture. Eames Mies van der Rohe you name it. So it was like going to a party in a giant living room where Jennifer and Brad lived. You spend a lot of your job entertaining celebrities. What are some of the secrets Celebrities are our business so keeping them happy at our events is our main objective. We try to invite guests they are comfortable being in a room with so they will stay longer. We invite their agent manager stylist hairdresser colleagues they work with and personal friends. We call that the six degrees of separation. We try and give them a comfort area where they don t feel on display. This does not mean necessarily a roped-off V.I.P. room--sometimes that can backfire. And we really limit access to photographers inside the parties ... no one wants to be photographed with a drink or a cigarette in their hand. What considerations do you keep in mind when hiring a planner I never hire an event planner. That is what me and my team do. Nothing against event planners Stanlee Gatti s daffodil-encrusted chandelier for the Elton John In Style Oscar party Cyd Wilson O.K. well that clears that up. How about event designers You have worked with some of the best. Who stands out Oh that is so hard. For the last five years we have been using Tony Schubert of Event Eleven for our SAG party. His 2012 design made me weep. The first year we did the Elton John party Elton recommended we use Stanlee Gatti. At our first meeting he told me the party would be red with yellow highlights. That s it. I am used to approving every napkin but it was our first year with Elton so we closed our eyes and jumped. It was the most gorgeous party we had ever been involved in--all red silk with a 20-foot tree sculpture in the center covered with daffodils. I also love the work of Peter Otero of Silver Birches. He has styled our Diamond Fashion Show which kicks off our Oscar week and has done every year since its inception. But I have to single out Tom Ford. The event stylist from Los Angeles not the fashion designer. When Ariel Foxman was named editor in chief of In Style we wanted to shift our Globes decor to a more masculine look with darker colors simpler design. He created a penthouse in the sky that overlooked all of Los Angeles. Keep in mind our Golden Globes party is in the same location every year the Palm Courtyard of the Beverly Hilton Hotel. The tent floor is built over the pool by the way. But he created these duratrans that showed windows in neighboring buildings and people could look out a series of 8- by 10-foot windows and see people in nearby office towers working at their desk eating lunch. Everyone was commenting that they had no idea that the hotel had such great views Certainly not all your events have been perfect. Once a designer left out a whole wall that his designs included and that we needed for security. Another designer called me the night before our Oscar party and told me that we would be 150 000 over budget but not to worry little girl. And don t even try to get me to tell you who but just know that I don t work with either of them anymore. 228 summer 2013 More from Ted Kruckel tedkruckel photos Kevin Mazur WireiMage (oscar party) taili song roth (Wilson)