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Description: In This Issue: A Defining Moment, Stop Stressing & Relax, Building Bones

www.vitaminretailer.com V EX ISIT BO P OT O W US H E AT 1 ST 41 9 Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS MARCH15 VOLUME 22 NUMBER 3 34 40 50 60 Features 34 A Defining Moment As the industry pushes for a definition of natural to call its own who will lead the charge Columns 4 32 56 58 59 60 62 Off the Cuff Retail Fundamentals Supplement Science Healthy Shopper Product Spotlight Health & Nutrition Natural Medicine 40 Stop Stressing & Relax With stress and anxiety on the rise consumers are turning toward the natural sector to help them relax. 50 Building Bones Building strong bones and even reversing bone damage can be aided with a balanced diet and a variety of specialty supplements. Departments 6 10 12 14 28 30 65 69 71 71 72 Hot Sellers Behind the Counter Trending Now Industry News NPA Update Research Update Natural Products Expo West Preview New Products Advertiser Index Industry Events Back Talk Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 3 March 2015. Vitamin Retailer is published monthly and twice in October by Vitamin Retailer Magazine Inc. 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. Like Us On www.facebook.com vitaminretailermagazine 2 VITAMIN RETAILER Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter VitaminRetailer.com WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF Wild Wild (Expo) West kay ... I think I ve heeded all the warnings from my colleagues and coworkers to surviving my first Expo West. I ve got my comfortable walking shoes some light (healthy) snacks to carry in my workbag my refillable water container ... so what am I forgetting Oh yes my completely overloaded agenda that is sure to test any editor s stamina on the show floor in Anaheim. As my colleagues and I venture out West for my first taste of the natural product industry s biggest trade show I am thankful for getting a small sample of what to expect last September at Expo East in Baltimore (as well as having an experienced and dedicated staff in tow who have conquered these exhibit halls many times prior). While I m told that Expo East dwarfs in comparison to the big stage in Anaheim it did allow me to get my feet wet and test the waters a bit before developing a formidable battle plan for Expo West. While the challenge does seem a bit daunting I have been looking forward to heading out to the left coast from our humble dwelling in New Jersey (and not just to get away from the winter weather) in order to touch base with the retailers and manufacturers who work with us and support Vitamin Retailer on a monthly basis. I encourage you to stop by and visit our booth on the show floor and meet our outstanding editorial and sales staff. Of course we always welcome your comments questions and suggestions on just how we can continue to evolve VR going forward to con4 VITAMIN RETAILER 1994 ea t ng 20 Y CelebraEixcellence f o rs 2014 O tinue to make it an invaluable tool for your business. You can also pick up the most recent copy of VRM Media s other publications including Gluten Free Retailer and Nutrition Industry Executive. With Expo West being the obvious star attraction this month I wanted to point out our special Expo West booth preview in this issue where you will find short descriptions of our advertisers exhibits and show activities including new product introductions seminars and any special events such as book signings or after-hours events to help you plan your own Expo West itinerary. Other highlights worth noting in this issue include our Defining Natural cover story that attempts to answer the unyielding industry question of defining the word natural. Is it clearly defined Should retailers manufacturers suppliers and consumers have a voice We talked to several industry experts including Natural Product Association CEO and Executive Director Dan Fabricant to get their views on the topic and to determine who should be making the call when drafting this critical definition and when the market can expect a call to be made. Our other feature stories this month take a look at how consumers can use natural remedies and supplements to support their battle against everyday stress and anxiety issues. Finally our report on bone health hits on the importance of diet and supplementation in maintaining healthy bones with a focus on bone density support. Again thanks for your continued support of Vitamin Retailer. I look forward to seeing you on the show floor in Anaheim. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Roy Kieffer Sales Manager RoyK VRMmedia.com Advertising Gary Pfaff Sales Associate GaryP VRMmedia.com Editor-in-Chief Daniel Breeman DanielB VRMmedia.com Managing Editor Janet Poveromo JanetP VRMmedia.com Associate Shari Barbanel Editor ShariB VRMmedia.com Assistant Cristina Goodwin Editor CristinaG VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Gene Bruno MS MHS Michael T. Murray ND Cheryl Myers Debby Swoboda Mayhew Circulation Yoko McSweeney Manager General VRMmedia.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Back Issues See the Table of Contents page for price and order information. WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com reddremedies for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a rotating Retailer Advisory Board of participating stores. NORTHEAST SOUTHEAST PITTSFIELD HEALTH FOOD CENTRE Pittsfield MA VITAMIN MINERAL SUPPLEMENT Liquid Collodial Minerals by TJ Clark SPECIALTY SUPPLEMENT Solgar Supplements HERBS BOTANTICALS Turmeric Force by New Chapter FUNCTIONAL FOOD BEVERAGE Organic Goji 100 by Genesis Today PERSONAL CARE Stenosis and Chest Pain Cream by Aortic HOT PRODUCT OF THE MONTH Whey Protein Powder by Solgar 14 CARROT WHOLE FOODS Lexington SC VITAMIN MINERAL SUPPLEMENT Garcinia Cambogia by Himalaya SPECIALTY SUPPLEMENT Turmeric Extract by Solaray HERBS BOTANTICALS Elderberries by Frontier Co-op FUNCTIONAL FOOD BEVERAGE Coconut Water by Vita Coco PERSONAL CARE Healthy Skin & Hair Plus by Irwin Naturals HOT PRODUCT OF THE MONTH RAW Fit by Garden of Life MIDWEST CENTRAL OLDE FASHIONED FOODS INC. Fort Smith AZ VITAMIN MINERAL SUPPLEMENT Mykind Organics Multi by Garden of Life SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturals HERBS BOTANTICALS Elderberries by Frontier Co-op FUNCTIONAL FOOD BEVERAGE Kombucha by GT s PERSONAL CARE Zum Bar Soap HOT PRODUCT OF THE MONTH Organic Mushrooms MyCommunity Extract by Host Defense FRESH VITAMINS Opelika AL VITAMIN MINERAL SUPPLEMENT Every Woman s One Daily Multi by New Chapter SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturals HERBS BOTANTICALS Ashwagandha by RuVed FUNCTIONAL FOOD BEVERAGE Quest Bar by Quest Nutrition PERSONAL CARE Pro-Gest Natural Progesterone Cream by Emerita HOT PRODUCT OF THE MONTH Tumeric One Daily by Solaray NORTHWEST WEST FRESH VITAMINS Kirkland WA VITAMIN MINERAL SUPPLEMENT Daily Extra by Vita Logic SPECIALTY SUPPLEMENT Prevagen Extra Strength by Prevagen HERBS BOTANTICALS Tumeric One Daily by Solaray FUNCTIONAL FOOD BEVERAGE Organic Raw Apple Cider by Bragg PERSONAL CARE Pure Magnesium Flakes by Life-Flo Health HOT PRODUCT OF THE MONTH Pure Rosehip Seed Oil by Life-Flo Health KEAAU NATURAL FOODS INC. Keaau HI VITAMIN MINERAL SUPPLEMENT Mega-Mag by Trace Minerals SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturals HERBS BOTANTICALS MyCommunity by Host Defense FUNCTIONAL FOOD BEVERAGE RAW Meal by Garden of Life PERSONAL CARE Topricin Anti-Inflammatory Pain Relief Cream by Topricin HOT PRODUCT OF THE MONTH BioAstin Hawaiian Astaxanthin by Nutrex Hawaii Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com nordicnaturals for info about this advertiser Go to www.vitaminretailer.com supernutrition for info about this advertiser BEHINDTHECOUNTER Behind the Counter is a monthly column profiling successful natural product retailers. Sharing the Light ennsylvania-based Earthlight Natural Foods opened in 1970 in Stroudsburg the heart of the Pocono Mountains. At the beginning Earthlight was more than a small natural food store the original owners sold handcrafted jewelry along with raw wheat germ. About a decade later Jennifer Peschel current general manager said her family welcomed the business into their family. My grandparents purchased Earthlight from the original owners in 1989. Since then her parents Glenn and Monica LaPorta took ownership though now the store is currently run by the third generation--Jennifer and her sister Stephanie LaPorta. And the majority of the store s customers have been loyal shoppers for as long as the sisters can remember. We grew up with them Peschel said explaining that they were not yet 10 years old when the family took over the store. Earthlight s retail space spans over 4 000 sq. ft. with about a fourth of the space sectioned off for personal care and supplements--approximately 30 percent of their net sales. In addition 3 000 to 3 200 sq. ft. are devoted to grocery frozen fridge bulk products meats and more making up about 70 percent of the net sales. Their large inventory attracts anywhere between 250 to 300 customers daily according to Peschel. We proudly offer our own line of supplements and have done so for about 25 years she added. The private supplement label has been produced by Reliance since the late 80s and the line consists of about 350 supplements. Over the years the brand has evolved to keep up with other leading products. We ve redesigned the label and gone to different colored bottles multiple times she said. The store EARTHLIGHT NATURAL FOODS (STROUDSBURG PA) P offers 15 percent off every purchase of their private supplement brand. Holding Their Own Vitamin Shoppe is their closest competitor Peschel said. The best way to distinguish ourselves is through customer service and by offering customers the best selection honesty and knowledge. Earthlight provides education and training to their staff by taking advantage of the webinars and trainings offered by industry manufacturers. We heavily rely on different supplement company s training programs to help us out with that. Along with their private label discount and renowned customer service Earthlight offers the Smart Shopper Club program. Customers who purchase a membership get 10 percent discount every day on regular priced items. They also can save 15 percent on sales weekend once a month. We ve had nothing but positive feedback with our program Peschel said. But sometimes a sale comes down to a taste test--the staff samples all of the store s items and if they think a product tastes bad they will let their customers know Peschel said. It cultivates trust and it is one of the things that keeps customers coming back. And the staff has hands-on experience with specialized diet products. Have a question about celiac disease Half of our staff eats gluten free. Have a question about vegan diets Half of our staff eats vegan she said. Managing Sisters Stephanie (L) & Jennifer they had a staff member who was fluent in Spanish. For the mega store the owners spent more than 100 000 on expansion remodeling and equipment upgrades. And in the end the main store packs 40 years of industry knowledge under one roof. Another strong suit is their ability to adapt with the times and utilize changing technologies to better help their customers while still maintaining a high level of personalized customer service-- their greatest asset. One staff member is dedicated to social media to help the store stay topof-mind with its customers and the store is currently building a new website according to Peschel. Facebook has proved to be the most important social media platform. We have enjoyed great success utilizing it as an advertising vehicle. Personal Experience Offering quality health information is a source of great pride for the store. Peschel recalled the story of a distraught customer in the supplement aisle. The woman s daughter suffered from various environmental and food allergies which caused her to have episodic asthma attacks. This hit particularly close to home Peschel recalled. My five-year-old also suffers a similar affliction minus the food allergies. Nothing scared me in my life as much as watching her struggle to breathe during an asthma attack. But an enzyme therapy regimen helped her daughter tremendously she noted. Peschel said she helped guide the customer. She almost cried at the thought that something natural really could work. That was a very rewarding exchange for me--she and I truly connected during that conversation. WWW.VITAMINRETAILER.COM MARCH 2015 Decision to Mega Size In the past Earthlight closed two locations over a five-year period in order to create one mega store with health specialists on the floor at all times. The previous stores had three managers specializing in such issues as learning disorders and cardiovascular health and Inside the store. 10 VITAMIN RETAILER Go to www.vitaminretailer.com cvc for info about this advertiser TRENDINGNOW PQQ A Rising Star BY SHARI BARBANEL cells from oxidative damage and helps with cellular energy she recommended it to customers for brain health specifically for clarity and focus. When people are asking for energy or brain health supplements we will often mention PQQ. Most people have never heard of it Stayton added. If they want more information we gladly offer to print something for them which we get on the internet. We try to talk about its antioxidant and cell regenerating properties to highlight it s far reaching health benefits. PQQ seemed to be more effective than metoprolol (a beta-blocker) in reducing oxidative damage after a heart attack and resulted in reduced area of cardiac tissue death and improved overall cardiac function. And while it is beneficial all on its own studies show that PQQ can help improve memory metal alertness and concentration especially when taken with coenzyme Q10 (CoQ10). According to a 2007 Japanese study when combined with coenzyme Q10 (CoQ10) PQQ was found to improve brain function. In the study with 71 people ages 40 to 70 supplementation with 20 mg per day of PQQ resulted in improvements on tests of higher cognitive function compared to the placebo group and in the group receiving 20 mg of PQQ along with 300 mg of CoQ10 the results were even higher. P ossibly the next nutrient superstar pyrroloquinolone quinone (PQQ) has been building interest from both retailers and consumers alike. A polyphenolic compound PQQ can be found in plant foods such as parsley green peppers tofu kiwi and green tea among other food sources. And while J.G. Hauge first discovered PQQ as a bacterial co-factor in 1964 it wasn t until the mid-90s that researchers began studying its chemical and biological properties. According to DoctorMurray.com PQQ offers a wide range of benefits for both brain and body function based on preclinical studies and initial clinical evaluation. Further while PQQ has not been officially classified as a vitamin yet it is likely to be considered an essential nutrient in the future. PQQ is a highly effective antioxidant is very efficient in sustaining mitochondrial energy production has the ability to stimulate the growth of new mitochondria and is also beneficial for brain health. Long term its benefits really shine. Because of its ability to make new mitochondria it may have life extending properties explained retailer Mark Stayton sales manager of Martindale s Natural Market in Springfield PA. It may add a feeling of vitality to your life as it begins to rejuvenate cells. It also may help with memory as it has been show to facilitate new nerve growth in brain cells. Holly Prugar supplement manager buyer for The Mustard Seed (Watertown NY) noted that because PQQ offers benefits for cellular health cognitive function helps protect the 12 VITAMIN RETAILER While PQQ has not been officially classified as a vitamin yet it is likely to be considered an essential nutrient in the future. According to a University of California Davis study that was published in The Journal of Nutrition PQQ is 30 to 5 000 times more efficient in sustaining mitochondrial energy production than the other common antioxidant compounds most people rely on like ascorbic acid. In another study published in 2010 in The Journal of Biological Chemistry researchers found that PQQ not only helps sustain mitochondrial energy production it also stimulates mitochondrial biogenesis (the growth of new mitochondria). Research has also shown that PQQ may offer cardiovascular health benefits as well. In a 2006 animal study published in The Journal of Cardiovascular Pharmacology and Therapeutics researchers found that PQQ All Stars According to Stayton PQQ is just now becoming popular as customers are only recently learning of it. Some say they do feel better especially in their moods and energy levels he said noting that Life Extension s PQQ and PQQ with Ubiquinol are good sellers at Martindale s especially because the company provides educational materials that are free for retailers and their customers. Prugar added that The Mustard Seed carries two PQQ products Quality of Life Labs PQQ and Now Foods PQQ. Quality of Life offers excellent supplements backed by research she said. NOW Foods offers good quality reasonably priced supplements. While PQQ may still be under the radar research in conjunction with retailer education on the ingredient s benefits will likely help it take off into the stratosphere. Although sales may start slowly with PQQ as you educate staff and then customers you will see growing sales and a loyal customer for this powerful nutrient concluded Stayton. VR WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com essentialformulas for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 DanielB VRMmedia.com NY Attorney General Says Major Retailers Selling Fraudulent Supplements NPA CRN Respond T he New York State attorney general s office on February 2 accused four major retailers--GNC Target Walgreens and Walmart--of selling fraudulent and potentially dangerous herbal supplements and demanded that they remove the products from store shelves according to a NY Times article. According to the article authorities said they had conducted tests on top-selling store brands of herbal supplements at each of the four national retailers and determined that four out of five of the products did not contain any of the herbs listed on their labels. Further the tests showed that the supplements labeled medicinal herbs often contained little more than cheap fillers and authorities suggested that in some cases these substances could be dangerous to those with allergies. Among the attorney general s findings according to the article was a popular store brand of ginseng pills at Walgreens that authorities said contained only powdered garlic and rice. At Walmart authorities discovered that its ginkgo biloba products contained only powered radish houseplants and wheat while three out of six herbal products at Target tested negative for the herbs listed on their labels. The agency also said they found pills with unlisted ingredients used as fillers at GNC. The announcement marks the first time that a law enforcement agency has threatened the nation s largest retail and drugstore chains with legal action for selling what it contends were deliberately misleading herbal supplements. The four retailers were issued cease-and-desist letters and the attorney general demanded that they each explain what procedures are used to verify the ingredients in their supplements. The action by the New York State attorney general s office promoted responses both from the Natural Products Association (NPA) and from the Council for Responsible Nutrition (CRN) which represents more than 150 dietary supplement and functional food manufacturers ingredient suppliers and companies providing service to those manufactures and suppliers. The full details and data the New York Attorney General found through the DNA 14 VITAMIN RETAILER tests have not been made available to the public said NPA CEO and Executive Director Daniel Fabricant. We do not know exactly what was tested and no labels of products have been shared. The Natural Products Association has confirmed with one of the retailers GNC that every product tested was a botanical extract in which DNA is unlikely to be intact making that test not fit for purpose. Therefore if the study is using the wrong tool that hardly seems newsworthy or beneficial for consumers. We encourage the New York attorney general s office to release the full study details promptly and look forward to reviewing them thoroughly. Steve Mister president and CEO of CRN offered the following statement These actions today by the New York State Attorney General s (AG) office smack of a self-serving publicity stunt under the guise of protecting public health. Supposed concerns about the products in question are based on a novel testing method that has been roundly criticized by botanical scientists who question whether DNA barcoding technology is an appropriate or validated test for determining the presence of herbal ingredients in finished botanical products. Processing during manufacturing of botanical supplements can remove or damage DNA therefore while a DNA testing method can be useful in some cases this method well may be the wrong test for these kinds of products. Nor does the DNA testing method provide information on the amounts of food contaminants found in the products. This is important because there are wellestablished legal thresholds that allow for trace amounts of some ingredients like gluten and trace amounts of DNA from rice beans pine citrus etc. that are not considered harmful or required on labels. Announcing the detection of minute amounts of these substances unnecessarily alarms consumers without informing them whether the detection of DNA from these substances poses any allergic risk. Instead of giving companies a reasonable opportunity to respond to these concerns the AG unfortunately chose to label them guilty without a fair trial. Not only is the testing method itself suspect for these kinds of products but the scientist who developed the assay and conducted the testing is not a botanical or a food expert. He is an evolutionary biologist who specializes in testing DNA in dinosaurs and lizards. Dietary supplement companies are required by law to adhere to good manufacturing practices (GMPs) which include identity testing for all botanical materials used. Different identification test methods from simple titration to chromatography and mass spectrometry are appropriate for different stages of the processing--from the whole plant to the extract to the finished product. Companies identify all incoming materials and keep records of these test results and those test results could have been shared if companies had been approached in a reasonable manner with a reasonable timeframe. The FDA which enforces these identity requirements through routine inspections does not require DNA barcode testing nor should it given that this novel approach has not been validated for finished products. Responsible manufacturers and retailers take careful measures to ensure their consumers can purchase high-quality botanical supplements that contain what is on the label. We stand by the safety and regulation of these products. We urge the New York State Attorney General to subject its own questionable testing methods to the same public scrutiny and peer review that he has called upon for our products. WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com lifeextension for info about this advertiser INDUSTRYNEWS CRN Advises Manufacturers to Include Iodine In Pregnancy Supplements he Council for Responsible Nutrition (CRN) advises all dietary supplement manufacturers to include at least one daily serving of a minimum of 150 mcg of iodine in all multivitamin mineral supplements intended for pregnant and lactating women in the U.S. The association created these guidelines due to recommendations from authoritative medical organizations such as the American Academy of Pediatrics the Endocrine Society and the American Thyroid Association. T Scientific evidence shows that similar to folic acid adequate iodine is critical early in pregnancy when the fetal brain is growing rapidly said Duffy MacKay ND senior vice president scientific and regulatory affairs CRN. Currently many U.S. women of childbearing age get insufficient dietary iodine putting their children at risk for decreased cognitive function. CRN s guidelines call on manufacturers of multivitamin mineral supplements for pregnant and lactating women in the U.S. to provide the scientifically backed amount of iodine that this population needs. According to Iodine Quantity in Multivitamin Mineral Supplements for Pregnancy and Lactation CRN s recommended guidelines any safe and suitable iodine-containing dietary ingredients may be used as a source of iodine when used in accordance with Good Manufacturing Practice (GMP) regulations for dietary supplements. We commend the Council for Responsible Nutrition for stressing the importance of iodine for pregnant and lactating women in order to ensure normal brain development of the fetus and baby said Robert C. Smallridge MD president American Thyroid Association. For more information call (202) 204-7700 or visit www.crnusa.org. Coral LLC Celebrates 20th Anniversary oral LLC (Carson City NV) founded in 1995 by father and son team Clint and Jason DeWitt and a supplier of above-sea coral minerals is celebrating its 20th anniversary this year. The company has grown from its humble beginnings in the family s basement to employing eight people and regularly supplying companies in 32 countries with sustainably harvested coral minerals. Coral LLC became the first company to encapsulate coral minerals for supplementation after co-founder and CEO Clint DeWitt saw significant health benefits from taking coral. The company now offers 13 different bio-available coral calcium products-- combined with other essential vitamins and minerals--in capsule powder liquid and chewable forms plus teabag-like alkalizing water treatment sachets. Coral LLC also created a safer and healthier coral-based toothpaste in response to growing concerns over harmful ingredients widely used in mainstream toothpastes. At Coral LLC the environment is our highest priority. We are committed to using harvesting methods that leave the ecosystem as pristine as it was before we arrived the company stated on its website. Coral LLC is infinitely grateful to everyone who has supported the company over the last 20 years. This family-owned company looks forward to even more growth and to helping its customers become and continue to be the healthiest they can be. For more information call (775) 8839854 or visit www.coralcalcium.com. C Go to www.vitaminretailer.com frey for info about this advertiser 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com nowsolutions for info about this advertiser INDUSTRYNEWS Study Finds Multivitamins Can Benefit Women s Heart Health T he recent study MultivitaminMineral Use Is Associated with Reduced Risk of Cardiovascular Disease Mortality Among Women in the United States published in The Journal of Nutrition and supported by the National Institutes of Health (NIH) Office of Dietary Supplements (ODS) found that women who took a multivitamin versus non-users for three or more years had reduced risk of death from cardiovascular disease (CVD). In addition another study from Sweden concluded with similar results showed an association with reduced risk of myocardial infarction in women taking multivitamins for more than five years. According to Duffy MacKay ND senior vice president scientific and regulatory affairs Council for Responsible Nutrition (CRN) people should not expect that taking a multivitamin in and of itself would prevent heart disease we advise people to take their vitamins as just one of the smart choices they make for good health. An interesting finding was that there were positive results in women only as opposed to men. Yet despite the facts MacKay s advice for both sexes remains the same when it comes to multivitamins. Also research suggests that multivitamins can help men prevent cancer which I would consider the icing on top of the cake. For more information call (202) 204-7700 or visit www.crnusa.org. Topical BioMedics Hosts Pain Management Workshops ew York-based Topical BioMedics Inc. announced it s launching a series of monthly pain management workshops at its headquarters in Rhinebeck. The workshop is free to the public where attendees will receive free Topricin samples and helpful take aways the company noted and will take place the second Tuesday of every month from 6 30 to 8 p.m. N The workshops will be hosted by pain management expert Lou Paradise president chief of research and formulator of the company s line of Topricin pain relief and healing creams to safely and effectively address the injuries he sustained as a result of the physical demands of flying hundreds of helicopter combat rescue mission in Vietnam. The topics will cover pain and the body s healing chemistries inflammation and the immune system and how lifestyle factors such as exercise hydration and nutrition affect our health. In addition specific conditions and ailments will be addressed including diabetes fibromyalgia arthritis carpal tunnel sports injuries Plantar fasciitis neuropathy and more. For more information call (845) 871-4900 or visit www.topicalbiomedics.com. Go to www.vitaminretailer.com michelles for info about this advertiser 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com carlson for info about this advertiser INDUSTRYNEWS Doctor s Best Wins Albion s 2014 Customer of the Year tah-based Albion Human Nutrition premier manufacturer of mineral amino acid chelates has announced that Doctor s Best has been selected as Albion s 2014 Customer of the Year. The award was presented January 22 2015 in San Clemente CA to CEO Gale Bensussen COO Tom Lomax and supply chain manager Katie Lowerison. We re extremely pleased with the selection of Doctor s Best for this award said Bryan Donaldson director of sales for Albion s Human Nutrition division. Doctor s Best offers sciencebased products with the highest quality raw materials available on the market the company said. Known for its well-tolerated High Absorption Magnesium Doctor s Best produces the formula with Albion s unique Magnesium Lysinate Glycinate Chelate which is chelated U with both lysine and glycine. They are a valuable partner to Albion and we are looking forward to expanding our relationship. Doctor s Best is Albion s third largest domestic customer and sixth largest global customer and their sales volume has increased dramatically from 2013 Donaldson said. Doctor s Best s Founder Ken Halvorsrude chose Albion s Magnesium Lysinate Glycinate Chelate as one of its earliest products because they sell sciencebased products that work. We want to thank Albion for their leadership in the industry and their dedication to quality and science. We are honored to have been selected as their Customer of the Year said Halvorsrude. For more information call (801) 773-4631 or visit www.albionminerals.com. Theresa Seaquist Western Regional Sales Manager Albion Bryan Donaldson Sales Director Albion Katie Lowerison Supply Chain Manager Doctor s Best Gene Bensussen CEO Doctor s Best and Tom Lomax COO Doctor s Best Go to www.vitaminretailer.com hyalogic for info about this advertiser 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com borlind for info about this advertiser INDUSTRYNEWS Nutramax Laboratories Announces Study Results on Cosamin DS utramax Laboratories (Edgewood MD) announced the publication of results from an international clinical study demonstrating the effectiveness of glucosamine hydrochloride and chondroitin sulfate-- the same active ingredients found in the joint health dietary supplement Cosamin DS--in the management of joint health and wellness. The results of the MOVES (Multicentre Osteoarthritis InterVEntion trial with Sysadoa) study are published in the online edition in the journal Annals of the Rheumatic Diseases. This new data is especially encouraging for patients and it N reinforces my ongoing approach to long-term joint health management in my practice particularly for people who are experiencing a significant increase in the incidence of deteriorating joint health yet wish to remain physically active. Suppliers of the chondroitin sulfate used in Cosamin DS. The study was developed as an extension of the GAIT (Glucosamine Chondroitin Arthritis Intervention Trial) study which showed that the combination of glucosamine hydrochloride (1 500 mg day) and chondroitin sulfate (1 200 mg day) was effective in a moderate to severe subgroup of patients. The MOVES trial is truly an important study that provides additional evidence to support the use of glucosamine hydrochloride and chondroitin sulfate at a daily dose of 1 500 and 1 200 milligrams respectively in managing joint health in a wide variety of patient populations said Nicholas DiNubile MD clinical associate in the Department of Orthopedic Surgery at the Hospital of the University of Pennsylvania. For more information call (401) 776-4000 or visit www.nutramaxlabs.com. Carlson Laboratories Announces 50 for 50 Endcap Display Contest C arlson Laboratories (Arlington Heights IL) is celebrating 50 years in business by urging retailers to get creative and participate in its 50 for 50 Endcap Display Charitable Contest. For every entry submitted (one per store location) Carson Laboratories will donate 50 to one of a select group of charities. Let your imagination run wild said Carilyn Anderson president of the company. Ride the high seas with a pirate-themed fish oil display. This is your opportunity to be creative and daring as you like. At the conclusion of the contest three retailers will be selected based on aesthetic content and creativity. Prizes include 500 250 and 100 in Carlson Laboratories wholesale products. Entries must be received by March 6 2015. For more information call (888) 234-5656 or visit www.carlsonlabs.com. Go to www.vitaminretailer.com vibrant for info about this advertiser 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com barleans for info about this advertiser INDUSTRYNEWS CRN Elects Harvey Kamil Chair of Board of Directors he Council for Responsible Nutrition (CRN) announced that Harvey Kamil vice chairman of NBTY Inc. was elected chair of the association s Board of Directors through 2016 succeeding John Blair senior vice president of The Juice Plus Company who will continue to serve on the Board as immediate past chair. Kamil brings more than 30 years experience as a dietary supplement industry executive to the position having joined NBTY in 1982 as executive vice president and chief. In 2002 he assumed T the role of president of NBTY and in 2011 was named vice chairman of the company. In 2013 Kamil received Nutrition Business Journal s Lifetime Achievement award for his significant contributions to the dietary supplement industry. His financial acumen and industry knowledge have made him a valuable contributor to CRN where he has actively served on the CRN Board for over 25 years most recently as chair-elect. We ll continue to educate the 114th Congress on the benefits of dietary supplements and the regulations that responsible companies follow we ll strongly urge FDA and FTC to enforce the current law but not overstep boundaries and we ll continue to be the leading advocates on behalf of our member companies to promote the continued long-term sustainable growth of our industry said Kamil. I look forward to the next two years as CRN Chairman and working with my colleagues on CRN s Board to continue to advance CRN s mission. For more information call (202) 204-7700 or visit www.crnusa.org. Champion Naturals Partners With Christine Bullock C hampion Naturals (Sunrise FL) announced it will be partnering with celebrity trainer nutrition and wellness expert Christine Bullock creator of the new fitness and nutritional program Evolution 20 to be the spokesperson for the company. Our goal at Champion was to find a spokesperson that embodied the heart and soul of Champion Naturals said John Licari brand manager for Champion. Christine s fitness and wellness philosophy is exactly in line with Champion Naturals he said. Champion Naturals is gluten free with vegetarian vegan and dairy-free options. The scientifically supported ingredients have a strong nutritional base that aids one s overall wellbeing with antioxidants that fight free radicals and enzymes that optimize absorption the company noted. Champion Naturals is truly a clean sports nutrition option no matter your level of physical ambition or dietary preference. I am very excited to be working with the Champion team and to spread the word about this amazing high performance product line Bullock explained. For more information call (800) 839-0418 or visit www.championnaturals.com. Go to www.vitaminretailer.com maximumliving for info about this advertiser 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com ajinomoto for info about this advertiser INDUSTRYNEWS NPA Names New Retail Council and Supply Chain Chairs T he Natural Products Association (NPA) has announced the election of Carolyn Behrman and Frank Jaksch to serve on the Executive Committee of the 2015 NPA Board of Directors alongside President Roxanne Green President-elect Jon Fiume and Treasurer Mark LeDoux. Carolyn and Frank are industry veterans who will bring valuable insight and direction to NPA s initiatives and goals for the New Year explained Daniel Fabricant PhD CEO and executive director of NPA. Behrman founder and owner of Natural Choices for Healthful Living in Columbus IN is now the organization s new Retail Council Chair. In addition to serving on the Board for eight consecutive years she has also served on the Governance Convention and Communications Committees and as a board member for NPA Midwest from 2001 to 2014 as well as being a past president of the region. Jaksch CEO of ChromaDex in Irvine CA has been a board member since 2012 and will now fill the role of Supply Council Chair for the NPA. He founded ChromaDex in 1999 and has built a company that provides proprietary ingredients and science-based chemistry solutions to the dietary supplement food and beverage cosmetic and pharmaceutical industries. Knowledgeable and dedicated volunteer leadership is pivotal to any trade association and I look forward to working with the new Executive Committee and Board of Directors to ensure NPA is best serving its members and the entire natural products industry Fabricant said. There is much work to be done in 2015 and with the full support of our volunteer members I am confident we ll have one of our most productive and fruitful years yet in our 79-year history. For more information call (202) 223-0101 (800) 966-6632 or visit www.NPAinfo.org. You re Hired Bio-Botanica (Hauppauge NY) hired Vincent Mariani as Chief Strategy Officer effective immediately. He Vincent Mariani will bring his extensive industry knowledge to help devise and support strategic growth initiatives within the organization. Mariani will help champion key strategies across all areas of the business to drive growth and performance. The American Botanical Council (ABC) announced that Thomas Newmark has been elected president of the ABC Board of Trustees. He succeeds author photographer and botanist Steven Foster who has served in the position since 2008. Newmark holds a degree in law from Washington University and was an attorney earlier in his career. WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com topicalbiomedics for info about this advertiser 26 VITAMIN RETAILER Go to www.vitaminretailer.com scandinavian for info about this advertiser NPAUPDATE Leading Industry Association Speaks Directly to Vitamin Retailer s Readers Why Retailers Need to Care About FTC Overreach T he recent increase in action from the Federal Trade Commission (FTC) against dietary supplement manufacturers is an issue that affects every single industry stakeholder. Yes even retailers. The Natural Products Association (NPA) has been keeping a close eye on the FTC s actions and it s more important than ever that retailers stay in-the-know on these developments as they could directly impact consumers choices and your bottom line. Under the Dietary Supplement Health and Education Act (DSHEA) the FTC is one of two agencies that regulate dietary supplements specifically governing the advertising of products though the Commission relies on the Food and Drug Administration (FDA) regulations to determine the claims products can make. These claims must be backed by competent and reliable scientific evidence. However the FTC has been overstepping its boundaries in recent months with attempts to define a standard of its own that puts undue pressure on manufacturers. The standard the FTC has been pushing includes the requirement of two randomized controlled trials (RCTs) to support the health claims made in product advertising for all dietary supplement companies. The FTC took this requirement of two double-blind placebo-controlled studies from one specific instance in which the FDA applied it to a company falsely flying under dietary supplement colors but never intended to apply it on an industrywide scale. This application is too stringent for manufacturers in our industry since the RCT standard is used for claims made by prescription drugs and dietary supplements are strictly prohibited from being held to these same standards under DSHEA. In recent months we have seen high-profile court cases that have involved the FTC taking manufacturers to court for making claims and insisting on the requirement of two RCTs. One case was brought against POM Wonderful 28 VITAMIN RETAILER We cannot rest on the victories here as there are still more cases to come and it only takes one to set a precedent. by the FTC earlier this year and resulted in the court upholding that the company was in violation in regards to its product ads but more importantly in its opinion the court sided with POM that the FTC s insistence on two RCTs is overly burdensome and unnecessary as a requirement for all dietary supplement manufacturers. Nonetheless the court did say that the FTC could impose a two-study requirement in certain circumstances involving disease claims just not across the board. The court also upheld that the FTC s advertising regulations are subject to the limitations of freedom of speech another small triumph for our industry. However we cannot rest on the victories here as there are still more cases to come and it only takes one to set a precedent. All eyes in the industry will be on the upcoming FTC vs. Bayer Corporation case over the marketing of its Phillips Colon Health product. In determining the validity of the product s claim the FTC is requiring Bayer to submit to two RCTs a direct violation of DSHEA. NPA will be appearing as a Friend of the Court to provide our arguments against FTC action as we believe this case could set a precedent for the industry to comply with rigorous drug-level standards that do not apply to our industry. The combined outcomes of these cases have a reverberating effect throughout our industry including your business as a natural products retailer. A requirement of two RCTs for dietary supplement manufacturers would inhibit innovation in dietary supplement manufacturing limiting the amount of new products available to your store and to consumers. More tests mean higher costs for manufacturers which would be offset by increases in the cost to your customers. We cannot allow the FTC to burden our industry with unnecessary and costly requirements. We need to fight this threat to our industry and we need your help to do so by lending your voice at Natural Products Day on March 24. This year s Natural Products Day is crucial for speaking up and out against the threat of FTC overreach. Educate Congress about FTC overreach and the problems it would cause for your business by joining NPA and other retailers manufacturers and industry stakeholders at Natural Products Day. This is just one of the important issues that will be discussed. Take a stand and make your voice heard. Register today at www.npainfo.org. Dan Fabricant PhD Executive Director and CEO Natural Products Association WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com mushroomwisdom for info about this advertiser RESEARCHUPDATE Vitamin C May Help Respiratory Symptoms After Exercise itamin C may reduce bronchoconstriction and respiratory symptoms caused by exercise according to a study published in Allergy Asthma & Clinical Immunology. Physical activity increases oxidative stress and therefore as an antioxidant vitamin C might have particularly evident effects on people who are participating in vigorous exercise. In several studies vitamin C administration attenuated the increase in oxidative stress markers caused by exercise. Furthermore vitamin C is involved in the metabolism of histamine prostaglandins and cysteinyl leukotrienes all of which appear to be mediators in the pathogenesis of exercise-induced bronchoconstriction. A meta-analysis of three studies found that vitamin C halved post-exercise FEV1 decline in participants who suffered from exercise-induced bronchoconstriction. Five other studies examined subjects who were under short-term heavy physical stress and a meta-analysis revealed that vitamin C halved the incidence of respiratory symptoms. Another trial reported that vitamin C halved the duration of the V respiratory symptoms in male adolescent competitive swimmers. FEV1 is the standard pulmonary function outcome for assessing whether a person suffers from exerciseinduced bronchoconstriction. However exercise-induced decline in FEF25-75 is twice as great as the decline in FEV1. FEV1 measures the large-airway obstruction whereas FEF25-75 measures small-airway obstruction. Therefore FEF25-75 or the closely related FEF50 might provide relevant additional information about the possible effects of vitamin C. Harri Hemila MD PhD of the University of Helsinki Finland carried out a secondary analysis of a study which had 12 participants. The participants had asthma were on average 26 years and suffered from exerciseinduced bronchoconstriction. The FEV1 and FEF60 levels before and after exercise were reported on vitamin C and placebo days but the data was not thoroughly analyzed originally. In five out of the 12 participants exercise caused a decline greater than 60 percent in FEF60. Such a dramatic FEF60 decline indicates that the absolute post-exercise level of FEF60 becomes an important outcome in its own right in addition to its change from the pre-exercise level. Vitamin C administration increased the post-exercise FEF60 level in these five participants by between 50 and 150 percent. In contrast no mean difference between the vitamin C and placebo days was detected in the other seven participants. The increase in post-exercise FEF60 level by vitamin C is a novel finding which indicates that vitamin C may have substantial effects on the small airways. Hemila concluded that given the safety and low cost of vitamin C and the consistency of positive findings in the nine randomized trials on vitamin C against exercise-induced bronchoconstriction and respiratory symptoms it seems reasonable for physically active people to test whether vitamin C is beneficial on an individual basis if they have documented exercise-induced bronchoconstriction or suffer from respiratory symptoms such as cough or sore throat after taking vigorous exercise. For more information visit www.helsinki.fi eng. Poor Vitamin D Status Linked to Longer Respiratory Support in ICU Patients itamin D status may influence the duration of respiratory support needed for surgical intensive care patients according to a new cohort study conducted by researchers at Boston s Massachusetts General Hospital and Harvard Medical School. The study demonstrated that plasma 25-hydroxyvitamin D (25OHD) levels on admission to the surgical ICU (intensive care unit) were inversely associated with the need for mechanical ventilation in critically ill surgical patients. The study s results were published in the OnlineFirst version of the Journal of Parenteral and Enteral Nutrition (JPEN) the research journal of the American Society for V Parenteral and Enteral Nutrition (ASPEN). It is well known that an optimized vitamin D status is important for ideal musculoskeletal health regulation of innate and adaptive immunity and expression of endogenous antimicrobial peptides. Therefore the researchers hypothesized that low 25OHD levels likely contributed to respiratory muscle weakness systemic inflammation and infections which all affect the duration of respiratory support. However because of the observational nature of this study and other limitations these findings must be interpreted cautiously. The researchers suggest further studies be conducted to validate their findings to assess potential benefits of aggressive vitamin D supplementation in critical illness and to identify how vitamin D may reduce the need for respiratory support in surgical ICU patients. For more information visit www.nutritioncare.org. 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com enzymedica for info about this advertiser RETAILFUNDAMENTALS Managing Inventory By Debby Swoboda Mayhew anaging inventory has many facets and should be a daily part of running your operation. Making sure that you have what your customers are looking for delighting them with new items and staying on top of product turns are all great goals for successfully managing your inventory. Plain and simple managing inventory is an important part of customer service. As you know customer service comes in many different forms for example Greeting and knowing your customers Being aware and attentive to their needs Marketing to make customers aware of what you have Having a clean safe environment for them to shop in Offering fresh products at a fair price All of the above underscore the importance of managing inventory. Some goals for improvement in this area might look something like this 1. Have all the products your customers want without tying up extra dollars This industry is driven by new items. You can t have new items if your shelves are full of slow moving old items. TIP Retailers typically discover new items at trade shows and tabletops through industry magazines and blogs from sales representatives and by asking customers what they ve seen and would like them to stock. In addition to these standard methods try creating a shelf talker with a QR code that drives customers to an online landing page where you can gather their requests and suggestions. 2. Have the freshest product available Just because a product has a twoyear shelf life doesn t mean that you want to sell that to your customers. M Evaluate your products every 90 days for movement and decide whether or not to discontinue. A good customer likes the product that was just discontinued what can you do Have them place a special order. Offer a discount for special ordering. Explain that the product will be fresher instead of sitting on the shelf for months prior to purchase. As a result the customer receives the product they want at a better price you make a profit without tying up inventory dollars. A win-win situation TIP Let customers know that you accept special orders and how to go about placing them. Some ways to accomplish this might be bag stuff a flyer create a shelf talker place a notice on the bottom of sales receipts display a sign at your checkout or create an ad notice to display on the customer s register display screen. 3. Keep money in the bank for emergencies instead of on the shelf Excess inventory is the depth of product on the shelf. Most buyers place orders based on either what will fit on the shelf or standard packaging (such as a case of 12). Inventory should be based on sales need not what the shelf will hold. This is money that is sitting on the shelf and should be sitting in the bank. TIP Signage is one of the easiest ways to create excitement and move product. Consider creating movement themed signs Unadvertised Special 15 percent Off Manager s Special Overstock Sale and Today Only are just a sampling. NOTE be sure to include an expiration date (today only three days only weekend special etc.) to help create a call to action. Knowing what you spend If you have a POS system you should look at the value of your inventory daily. Each department in the store should have a range of the dollars for inventory on hand. If you don t have a POS system you should give the store buyer(s) an open to buy amount. This is either based on sales from previous weeks or a budget per month that the buyers can spend. If you don t maintain your inventory daily you will get to the point where you have to stop buying. When this happens you quit ordering good selling items because your inventory has been tied up in slow moving items. TIP With today s technology being so easy snap a picture with a smartphone device to create a calendar notebook for each department. Take photos of your shelves each month so that you can see what s not moving and look for opportunities for improvement. NOTE Simply moving a product display to a different location can bring new attention and increase inventory turns. VR Understand Inventory Turns This is the number of times product is bought and sold during a time period. If you replace all your stock once a month then that is 12 inventory turns a year. If you only get six turns a year than the average product in your store is there for two months before selling. Debby Swoboda Mayhew is founder of BrandingToppers.com and an industry consultant since 1988. WWW.VITAMINRETAILER.COM MARCH 2015 32 VITAMIN RETAILER Go to www.vitaminretailer.com essentialformulas for info about this advertiser By Daniel Breeman f it says natural it must be true right It s no secret that the term natural carries a rather broad meaning in the natural products industry. And because of this confusion among retailers suppliers manufacturers and certainly consumers appears to be at an all-time high when it comes to gaining a clear understanding of whether there is currently a working definition in place what that definition is or what it should be moving forward. We have consumers that believe if it says natural that is must be true and healthy as well as those consumers that believe the word natural is meaningless these days said retailer Ken ElTalabani COO Sunrise Health Foods Lansing IL. So while it may seem a simple task to the untrained eye to define natural within the industry it just isn t that easy according to the many experts who find themselves at the center of the debate. While this discussion rages on and appears to only be gathering momentum the urgency to complete the task and come up with a comprehensive def- I inition all parties can agree upon and in a timely manner is pressing for the groups involved as well as those most directly affected. It s definitely a top priority for our retailers and members said Daniel Fabricant PhD executive director and CEO Natural Products Association (NPA). In part we have accomplished this in personal care products but the job is not complete. We need to define what natural means in food products and we re making progress in that area. It s a broad category and we have to determine where the finish line is. Fabricant said he believes that the NPA which has its Natural Seal certification for personal care and home care products in this area is clearly the group to establish the definition of natural within the industry. We are the group to define this and we re taking the lead on it Fabricant said. The consumer wants integrity and transparency and it s up to us to establish a good definition of natural that works within the industry. That of course means penning a def- inition that is strong and effective yet fully attainable and takes into consideration input from suppliers manufacturers their retailer members as well as listening to what consumers have to say on the topic regarding the source of the confusion. It doesn t make any sense to create a standard that no one can meet Fabricant said. It has to take into account two things the ingredients and the processes involved. The standard needs to encourage technology and with that comes some degree of flexibility. Only then will we have a good definition of what natural means to the industry. But any definition will need to measure up to retailer and ultimately consumer scrutiny. I think it s very important to consider this definition from many viewpoints said Sunrise Health Foods El-Talabani. It is my hope that the definition will be done in a way that helps steer the consumer to a truly natural product rather than allow a manufacturer to get away with hiding behind a watered-down definition. WWW.VITAMINRETAILER.COM MARCH 2014 WWW.VITAMINRETAILER.COM MAY 2015 34 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to www.vitaminretailer.com herbatint for info about this advertiser Keeping it Transparent The big want among consumers retailers and even regulators surrounding the word natural appears to be a fairly obvious one ... they want to know exactly where the ingredients are coming from. That responsibility falls on the manufacturers who must be knowledgeable regarding their supply chain according to Duffy MacKay ND senior vice president scientific and regulatory affairs Council for Responsible Nutrition (CRN). The principle of supply chain transparency is well established in the current marketplace said MacKay. Retailers consumers and regulators all want to know where ingredients come from. Manufacturers are required to know everything about their supply chain including how the ingredients are grown or processed manufactured shipped and stored. According to American Herbal Product Association President Michael McGuffin defining natural will benefit both consumers and the natural products industry alike because it will help ensure that all companies are held to the same standard. MacKay points to the Food Safety Modernization Act (FSMA) and its new regulations that require manufacturers and importers to know where ingredients come from for all food products including dietary supplements. GMPs (good manufacturing practices) set manufacturing and record-keeping requirements that establish a record of how the ingredients became a final product including finished product testing labeling shipping and storage according to MacKay. Therefore any claim that a product is natural must be truthful and not misleading MacKay said. This legal requirement makes it imperative that all stakeholders including consumers have the same expectations of what natural means. The lack of an agreed upon expectation of what it means results in an unpredictable environment and confusion. This is evidenced by hundreds of lawsuits based on products that have used the term natural. With anything like this part of the Go to www.vitaminretailer.com healthplus 36 VITAMIN RETAILER problem is that if you ask 10 different people what their definition of natural is you re likely to get 11 different opinions NPA s Fabricant added. Gene Bruno MS MHS director of category management at Utahbased Twinlab manufacturer of vitamins minerals sports nutrition products special formulas and amino acids said he also recognizes the confusion and frustration in defining natural and agrees that finding a middle ground may sound easier than it actually is. Personally I would define natural as being derived from natural sources Bruno said. For example commercially corn syrup can go through a multi-step process including hydrolysis and crystallization to ultimately form ascorbic acid (vitamin C). Since the starting material is corn I would classify vitamin C as having been derived from natural sources. The reason there is so much confusion is that consensus does not exist for the definition Bruno continued. Is a nutraceutical natural if it is derived from natural sources or is it natural only if it is much closer to its original food form For many consumers who are simply looking for truthful and consistent labeling among these products this can lead to hesitation distrust and even reluctance to purchase certain products. Without a clear and meaningful definition of natural consumers are left to peruse the shelves and decipher labels and will become further confused as marketing terminology shifts to words like simply said Karen Howard CEO and executive director Organic & Natural Health Association (O&N). Consumers want to trust in the brands they purchase. That requires transparency which requires a definition of natural. This too is where natural products retailers can step in with their expertise guiding customers along the road to the natural products they desire while taking the time answer any questions they may have. In other words retailers can serve as the gatekeepers. We are constantly working to find the best ways to educate our customers on the nuances of labeling laws in order to help them make the best food choices for their health offered Sunrise Health Foods El-Talabani. Some like United Natural Products Alliance (UNPA) President Loren Israelsen point out that retailers serve as the allimportant direct point of connection with consumers. When you look at our consumers interest in buying safe quality and sustainable products clarity on what constitutes truly natural products is cruWWW.VITAMINRETAILER.COM MARCH 2015 cial. Also our consumers expect retailers to serve as the gatekeeper of products that they can purchase without having to think about labels ingredient sourcing agricultural process appropriate packaging and all of the other components that go into creating great products. It s critical for retailers to have a clear definition of natural to they can effectively identify and stock products that meet consumers demand for such products added AHPA s McGuffin. The Organic vs. Natural Factor One of the biggest areas of consumer confusion surrounding the definition of natural rests with the difference between natural vs. organic. Does natural always mean organic Just where does the confusion reside There is enormous confusion relating to the definition of natural and previous surveys indicate the consumers often believe natural is the same as organic only without the certification said Howard. Consumers also assume that natural products contain no artificial colors dyes or ingredients. Few it appears are aware that natural is not regulated by the federal government. In the case of food a recent class action lawsuit was filed against snack manufacturer UTZ Quality Foods Inc. in which the plaintiffs alleged that the company genetically modified more than 40 of its snack products but still advertised them as being all natural. Manufacturers are coming under increased legal activity and class action suits against companies Howard said. Those manufacturers who are making quality natural products are at a distinct disadvantage as they strive to compete in this fuzzy environment. In addition the confusion regarding what constitutes natural is degrading the organic brand hurting consumers farmers and manufacturers of organic products. Whose Call Is It Anyway While it is agreed upon by almost all parties involved that a definition of natural is clearly needed in the industry sooner than later the thought process for who should lead this charge and whose input should be sought out varies to some degree. Manufacturers suppliers retailers and consumers appear to be on nearly everyone s wish list but is there also a place for government agencies like the Food and Drug Administration (FDA) to be heard Everyone should be involved especially those with the technical knowhow Fabricant said. That s a good place to start to. Manufacturers and suppliers and reaching out to consumers and environmental groups and even congressional offices and finally the media. The technology and finding out what s possible is the most important aspect. The process is important as well as the products and that should be our focus. The standard will evolve from this. There is little doubt that all stakeholders should be involved in developing the definition of natural agreed CRN s MacKay. The legal requirement to be truthful and not misleading when using the term suggests that FDA would be in the best position to set a regulation that defines the term as it pertains to the products FDA regulates. The alternative to FDA or possibly FTC (Federal Trade Commission) defining the term appears to be several organizations with different definitions. This leaves room for different interpretations and unfortunately leaves manufacturers vulnerable to frivolous Go to www.vitaminretailer.com vibrant for info about this advertiser MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 37 Dietary Supplements While much of the discussion surrounding natural relates to food products the NPA has already defined the term for cosmetic and home care products through its Natural Seal certification. But what about finished products such as dietary supplements the ingredients that go into them and the assured safety for consumers While the data suggests that many dietary supplements are safe natural or not the use of dietary supplements must always be balanced with any health care condition or treatment an individual may be undergoing reminded Howard. The differential for natural will be comprised on the ingredients themselves including sourcing the extraction and the manufacturing processes and the sustainability program of the company itself. added UNPA s Israelsen. To lose the term jeopardizes the trust and confidence that we have built up with consumers and threatens the viability of the industry. Without an enforceable definition the word natural will erode in value some think it has already happened and some believe the value of the word is already lost as having no meaning. legal activity and wasted resources. It s also important to have one national standard is so that is it not left to be debated or determined in the courts or individual states. An official definition for natural can set clear guidelines for suppliers manufacturers and retailers as to how and when they can use the term MacKay said. It will also foster transparency and manage the expectations of consumers when they are making purchasing decisions. The FDA s position on defining natural is clear added Howard. They have no interest in doing so. Perhaps over time that position will change as consumers continue to organize and health policy becomes more oriented toward nutrition and health versus the management of disease. So When Then Defining natural has undoubtedly become a top priority for natural products industry associations and organizations and one that s very much being eagerly anticipated by retailers consumers and manufacturers alike. For retailers it can mean ending the confusion for their customers and lead to a rewarding shopping experience in their stores. Consumers are seeking healthy foods on the shelves of their favorite stores and want access to organic and truly natural options for their families said ONHA s Howard. They are also looking for transparency in marketing traceability in the ingredients ad sourcing of these products and are hoping to purchase them from companies who embrace sustainability practices. Retailers will benefit from providing their customers with a full range of options that include products that meet a clear understandable and meaningful definition of natural. With NPA promising to take the lead on this initiative including a push at the upcoming Natural Products Day in Washington D.C. this month the pressing question centers around when the industry might finally have this definition to work with. I think by the middle of this year Fabricant said. The cosmetic standard is going strong and it s time to push to define natural and establish transparency as a benefit to the consumer. VR Advantage or Danger On the surface establishing a clear definition of natural and ending the confusion surrounding this critical industry term appears to be a no-brainer for all parties involved including retailers manufacturers suppliers and consumers. But is there a hidden danger in creating a strict definition or should perhaps the definition allow for some added flexibility I m in favor of a broader definition rather than a more stringent one Bruno said. I believe the more stringent the definition the more difficult it will be gain consensus and put this issue to bed once and for all. According to NPA s Fabricant the danger rests with creating a standard that no one can meet. With the evolving technology being important however there is likely to be some degree of flexibility. The word natural is the foundation of this industry Go to www.vitaminretailer.com amg for info about this advertiser Extra Extra Visit www.vitaminretailer.com to learn the FDA s current meaning of natural on food labels. i For More Information CRN (202) 776-7929 NPA (800) 966-6632 O&N (202) 660-1345 Sunrise Health Foods (815) 614-2086 Twinlab (800) 645-5626 UNPA (801) 474-2572 AHPA (301) 588-1171 WWW.VITAMINRETAILER.COM MARCH 2015 38 VITAMIN RETAILER Go to www.vitaminretailer.com omami for info about this advertiser Stressing & Relax Stop With stress and anxiety on the rise consumers are turning toward the natural sector to help them relax. By Shari Barbanel o say that Americans are stressed out is putting it mildly. According to research from the American Institute of Stress (AIS) and the American Psychological Association (APA) in 2014 77 percent of people regularly experience physical symptoms caused by stress 73 percent say that they regularly experience psychological symptoms caused by stress while 48 percent of those surveyed claim that their stress has increased over the past five years. The poll also listed the top seven causes of stress in the U.S. At the top of the list was job pressure followed by money health relationships poor nutrition media overload and sleep deprivation. Further according to the Anxiety and Depression Association of American (ADAA) seven out of 10 adults in the U.S. say they experience stress or anxiety daily while one-third have experienced persistent stress or excessive anxiety or that they have had a panic attack. Additionally seven out of 10 of those adults said that they have trouble sleeping. The ADAA also noted that anxiety disorders are the most common mental illness in the U.S. affecting 40 million adults in the United States age 18 and older (18 percent of U.S. population). T Stress and anxiety are common to life at any point said Donna Noonan president of New Jersey-based Mushroom Wisdom Inc. Things that are beyond our control--such as sad or tragic life events--result in stress responses that can produce anxiety that did not exist prior. Acute or chronic anxiety also exacerbates stress. Within this maelstrom low mood and poor sleep can occur as well. And while stress and anxiety often go hand-in-hand there is a difference between the two. According to the ADAA stress is a response to a threat in a situation while anxiety is a reaction to the stress. Further the ADAA reported that chronic stress can affect a person s health causing symptoms from headaches high blood pressure and chest pain to heart palpitations skin rashes and loss of sleep. Everyone is somehow affected by stress. Whether it be children dealing with trouble at school recent college grads worrying about finding a job and paying off student loans or adults concerned about how to find time to fit in everything they need to accomplish at times stress can get the better of all of us. Stress affects people of all age groups and professions it practically concerns all of us. Importantly we recognize now that stress does much more harm to an organism than just causing an unpleasant feeling of oppression and anxiety said Vladimir Badmaev MD PhD CEO of New York-based American Medical Holdings. The relation between psychological stress and physical health can be exemplified by the functioning of the immune (defense) system. There is substantial evidence that stress profoundly affects the immune system. It takes its toll on the body s defenses against disease which is especially evident when the system is challenged as in the case of infection with the flu virus. And while everyone gets stressed out from time to time it seems as though teens are adopting the stress habits of adults. According to the APA s most recent Stress in America poll many teens also reported feeling overwhelmed (31 percent) and depressed or sad (30 percent) as a result of stress. Further more than one-third of teens reported feeling tired (36 percent) and nearly one-quarter of teens (23 percent) reported skipping a meal due to stress. Sadly one of the fastest growing groups whose health is affected by stress are children and young adults said Badmaev. Stress-related problems WWW.VITAMINRETAILER.COM MARCH 2014 WWW.VITAMINRETAILER.COM MAY 2015 40 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to www.vitaminretailer.com naturalvitality for info about this advertiser Go to www.vitaminretailer.com evalar for info about this advertiser Stressing & Relax in children can manifest in an unusual way e.g. complaints of abdominal pain urinary frequency headaches or truancy. These symptoms can be easily mistaken for medical problems and treated without addressing the real cause of the problem. Being stressed out from time to time is normal and according to the University of Maryland Medical Center some amount of stress is even healthy. However chronic stress is a different story--especially if left untreated can cause a number of changes in the body s systems including increased blood pressure and heart rate as well as altered immune function. According to David Winston RH(AHG) president Herbalist & Alchemist Inc. in New Jersey Americans are some of the most anxious stressed-out and sleep deprived people in the world he said. Chronic stress increases cortisol levels which increases feelings of anxiety interferes with sleep decreases immune function and promotes hypertension inflamma- Stop tion obesity insulin resistance tissue growth (skin tags fibroids BPH cancer etc.) and depression. Because of all these reasons--and more--the market for stress and anxiety supplements is on the rise. Americans appear to continually be dealing with a variety of stressinducing situations via more pronounced multi-tasking along with added responsibilities and activities said Mitch Skop senior vice president of new product development for Pharmachem Laboratories Inc. in New Jersey. As a result many feel overwhelmed and harried which gives rise to feelings of anxiety. With this in mind the market is absolutely ripe. Our sales in the category have exceeded our projections. We believe that there are three factors that are contributing to this growth added Dan Lifton CEO of New York-based Quality of Life Labs. First of all the market segment is expanding as the overall use of nutritional supplements to address everyday needs is becoming more pervasive among the general public. Secondly the consumer need for natural products to manage stress is expanding as the pressures of the workplace and family life continue to build. Finally there is growing public awareness about the impact of stress on the overall physical health as the media coverage of this topic continues to proliferate. High-fructose Diet in Adolescence May Exacerbate Depressive-like Behavior The consumption of a diet high in fructose throughout adolescence can worsen depressive- and anxiety-like behavior and alter how the brain responds to stress according to new research. Our results offer new insights into the ways in which diet can alter brain health and may lead to important implications for adolescent nutrition and development said lead author Constance Harrell of Emory University in Atlanta. Harrell is a graduate student working with Gretchen Neigh PhD assistant professor of physiology psychiatry and behavioral sciences at Emory University School of Medicine. Fructose a sugar found naturally in fruits and vegetables but also added to many processed foods and beverages can promote negative cardiovascular effects. It also stimulates neural pathways that affect how the brain responds to stress which can have important behavioral effects including the worsening of symptoms related to depression and anxiety. Such effects are of particular concern during the teen years which is a critical time for the development of the brain s stress response. To determine whether fructose consumption has the potential to create long-term changes in metabolism and behavior during adolescence Harrell and her colleagues gave both adolescent and adult rats either a standard or a high-fructose diet. After 10 weeks the adolescent but not adult rats on the high-fructose diet had a different stress hormone response to an acute stressor which was consistent with their depressed-like behavior. A genetic pathway in the brain that plays a key role in regulating the way the brain responds to stress was also altered. These findings indicate that consuming a diet high in fructose throughout adolescence may exacerbate depressive behaviors and affect the way the body and the brain respond to stress. For more information visit www.emory.edu. WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com coral 44 VITAMIN RETAILER Go to www.vitaminretailer.com cestsibon for info about this advertiser Stressing & Relax Stop Stress Relievers Consumers are often looking for natural alternatives to combat their stress and anxiety in fear that they may become too reliant on prescription medication. And there are a number of natural prod- ucts that can help relieve the body of stress that may include magnesium Ltheanin adaptogens and herbal anxiolytics among others. According to Winston calming adaptogens include reishi ashwagandha and schisandra while herbal anxiolytics include bacopa motherwort blue vervain fresh oat chamomile Chinese polygala skullcap and linden flower. Adaptogens which help re-regulate the HPA axis nervous system and immune system are growing in popularity he said. These herbs are essential as they help to reduce the effects of emotional physical or environmental Go to www.vitaminretailer.com capsugel for info about this advertiser 46 VITAMIN RETAILER stress on the body and mind. Herbalist & Alchemist offers Tension Relief which is a formula that Winston created more than 30 years ago and has used clinically for three decades. According to Winston Tension Relief contains motherwort milky oat bacopa blue vervain and Chinese polygala. It can be used for occasional or chronic anxiety especially generalized anxiety disorder (GAD). It is non-habit forming and can also be useful for pre-menstrual tension and anxiety due to cognitive decline he explained. The primary product that we provide is the very long used traditional remedy reishi said Mark J. Kaylor Mushroom Wisdom s vice president of education. Traditional Chinese Medicine has utilized the reishi mushroom for not only relief from stress and anxiety but for a wide range of emotional issues and concerns. Among its many actions and benefits reishi is regarded as a Shen [spirit] and central nervous system tonic supporting and strengthening the emotional center of the body all the while nourishing the nervous system as well. Adaptrin from American Medical Holdings is a botanical and mineral formula whose origins lie in the principles of Tibetan medicine. According to Badmaev Adaptrin is designed to nutritionally support the healthy cardiovascular and immune systems affected by stress especially effects of long-standing stress. Based on the long-standing tradition of nutritional use and published studies Adaptrin lowers stress levels sharpens memory overall energy and alertness sleep patterns and promotes an increased general subjective sense of well-being. 1 One of Washingtonbased Natural Factors best-selling lines is StressRelax which is formulated to provide natural solutions for stress. According to the company top-selling products in the Stress-Relax line include Tranquil Sleep Pharma GABA (gamma amino butyric acid) and Suntheanine L-Theanine. Tranquil Sleep is a unique combination of 5-HTP WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com foodscience for info about this advertiser Stressing & Relax melatonin and Suntheanine L-theanine that exerts a gentle yet powerfully synergistic effect that helps promote restful sleep. Pharma GABA is a superior source of GABA that promotes relaxation and mental focus. And Suntheanine is a purified form of Ltheanine an amino acid found in tea leaves such as green tea (Camellia sinensis). According to the company it only takes 30 to 40 minutes after ingesting Suntheanine L-Theanine to help promote an alert yet relaxed mental and emotional state that can last for eight to 12 hours. Stop Delivery While tablets and capsules remain among the most popular forms of delivery manufacturers are offering alternatives that are sparking interest from consumers. America is still a pill-popping nation of consumers and we do not expect that to change any category said Lifton. However since stress management is perceived as more of a lifestyle than a medical category consumers are much more open to functional foods and beverages that address that consumer need. Set to launch at Expo West Quality of Life s functional chocolate product for stress management will feature the Relesse lemon balm extract also contained in Serenelle. Serenelle contains three highly proprietary researched ingredients Relesse--a fast-acting proprietary lemon balm extract ashwagandha-based Sensoril a clinically validated form of GABA called PharmaGaba and L-theanine. We believe that chocolate is an excellent delivery system in the category because consumers already consume chocolate to deal with stress Lifton explained. By launching a healthier dark chocolate with natural non-sugar sweeteners while providing a stress reduction benefit we believe that we will fulfill a large and growing consumer need. Pharmachem Laboratories ingredient Lactium is a hydrolysate of milk proteins that contain a bioactive peptide with relaxing properties which regulate stress naturally. Lactium may be incorporated in supplements and functional foods and has been the subject of several research studies according to the company. Holly Prugar supplement manager buyer for The Mustard Seed in Watertown NY noted that her customers tend to prefer capsules liquids of powders and that Natural Calm from Natural Vitality is one of the store s topselling stress and anxiety supplements. Natural Calm is a product that makes a difference right away she said. Customers are excited to try the product once staff members explain the many benefits of magnesium. According to Ken Whitman president of Natural Vitality magnesium is intimately connected with energy transportation and storage in the body. With enough magnesium you have access to the body s natural energy production. This is a calm energy not a spike of nervous energy he said. Natural Calm offers a variable dose which is important with magnesium. It is a very bioavailable form and goes into solution with water. It is easier to add or subtract the amount you re going to take than with capsules or pills Whitman continued. The body s needs for magnesium vary. In times of stress (physical mental or emotional) you often require more magnesium. This is also true when there are items in your diet that deplete magnesium such as a high-calcium diet alcohol caffeine and various prescription drugs. According to Trisha Sugarek MacDonald BS MS director of research and development national educator for Bluebonnet Nutrition Corporation in Texas chewable forms offer better flavor greater ease of administration increased compliance and most importantly enhanced digestibility when compared to capsules or caplets. The absorption rate is much faster with a chewable formula she explained. In fact capsules and caplets typically take between 30 to 45 minutes to break down--the disintegration dissolution time set by the U.S. Pharmacopeia--whereas liquids and chewables are assimilated in little to no time at all. Consumers who have difficulty swallowing are also looking for an easier way to bridge the nutrient gaps in their diets and naturally delicious chewable or liquid dosage forms lead to improved compliance. Bluebonnet offers a number of products to help support emotional stress including the company s EarthSweet Chewables CellularActive Methylfolate Tablets which are unique in the marketplace because Bluebonnet offers Quatrefolic a patented branded and clinically tested form of L-methylfolate in a chewable tablet that is naturally delicious and is in a base of natural fruit extracts. EarthSweet Chewables CellularActive Methylfolate Tablets are available in three potencies (400 800 and 1000 mcg) and is kosher-certified gluten and soy free and are 100 percent vegan. Support & Education While science points to how stress can affect a person s overall health Mushroom Wisdom s Kaylor said he still believes that the category hasn t lived up to its full potential just yet. The stunning aspect to me of the stress and anxiety category is how underutilized and realized the category is. Numerous statistics demonstrate how prevalent stress is in our culture and how it is likely the largest single contributor to disease and ill health while the numbers and concern over anxiety is also on the rise he said. You would think that because of this the 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 stress and anxiety sections would be huge and frequently visited but for some reasons the natural products customer has not caught on to the potential support and relief that these remedies may offer. This makes the potential huge and yet at this time not fully realized. This is where manufacturers and retailers need to work together to educate customers. Retailer Prugar noted that The Mustard Seed s staff is very knowledgeable as they participated in regular trainings and read relevant literature. In turn the staff passes this knowledge on to the customers. Recently the store offered a seminar on stress and anxiety with a local acupuncturist and Prugar hopes to offer more seminars in the future. Education is vital. We also like to hand out samples she said. The samples give customers the opportunity to try products and experience a difference for themselves. Prugar also praised her top-notch suppliers. Our reps make sure that we have the support materials that we need to help our customers. Many of our companies also provide training she said. Training opportunities help us better help our customers. Natural Vitality supports its retail partners with co-ops literature free sam- ples posters shelf talkers and direct support from its representatives while Natural Factors offers high-impact store materials such as endcap signs brochures posters and shelf talkers. And in addition to offering literature and marketing materials Quality of Life Labs recently launched an iPad app to help retailers learn about products and use them in store to educate consumers. The app is available in the Apple App store as QOL Product Guide and we invite retailers to call us to receive their own personal password said Lifton. While there is little to no chance that stress and anxiety will ever completely go away educating people on how to cope with stressors through healthy living and dietary supplementation can only help the situation. As continued education is a fundamental belief and policy of ours in this case we would encourage retailers to bring in experts in stress and anxiety and how to deal with this naturally through dietary supplements foods and lifestyle habits concluded Mushroom Wisdom s Noonan. Partner with local yoga or massage therapists to mutually recommend one another. Nobody is immune to stress therefore a truly wholistic approach to managing stress and anxiety will have marvelous results. VR Reference 1 Badmaev V. Tibetan Medicine An Effective Botanical Supplement for Peripheral Vascular Circulation. J Cardiovasc Dis Diagn 2013 1 3. www.adaptrin.com media download. Extra Extra Visit www.vitaminretailer.com to learn about how high family stress can impact a child s immune system. i For More Information American Medical Holdings (347) 439-6237 Bluebonnet Nutrition Corp. (800) 580-8866 Herbalist & Alchemist (908) 689-9020 Mushroom Wisdom (800) 747-7418 Natural Factors (800) 663-8900 (360) 243-3500 Natural Vitality (800) 446-7462 Pharmachem Laboratories Inc. (800) 526-0629 Quality of Life Labs (877) 937-2422 MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 49 Bones Building strong bones and even reversing bone damage can be aided with a balanced diet and a variety of specialty supplements. By Cristina Goodwin s people pass through their 20s 30s and 40s into middle age bone health seems to tip in favor of bone mineral loss especially if the diet is inadequate or physical activity is lacking according to Trisha Sugarek MacDonald BS MS director of research and development national educator for Texas-based Bluebonnet Nutrition Corporation. Therefore it comes as no surprise that the annual Consumer Survey on Dietary Supplements supported by the Council for Responsible Nutrition (CRN) in Washington D.C. found that 29 percent of supplement users reported taking them specifically to improve their bone health. In addition 36 percent of respondents taking supplements for bone health were over the age of 55 aka Baby Boomers although trends show that a younger audience is looking for bone health supplements as well. In fact sales for supplements supporting bone health reached 1.8 bil- Building A lion in 2012 on a 2.2 percent growth according to Nutrition Business Journal estimates and the market is expected to reach 2 billion this year. Health Hazard The National Osteoporosis Foundation (NOF) found that 52 million Americans have low bone density or osteoporosis and one in two women and up to one in four men over the age of 50 will break a bone as a result. Additionally by 2020 the NOF anticipates half of all Americans over the age of 50 will have osteoporosis or low bone density. And approximately 25 percent of postmenopausal Caucasian women in the U.S. will develop osteoporosis resulting with an estimated cost of 13.8 billion annually. According to NOF preventing osteoporosis should begin at childhood. Whatever your age the habits you adopt now can affect your bone health for the rest of your life. Now is the time to take action according to the foundation. Osteoporosis has become widely recognized as a major public health problem which is partially related to deterioration of bone metabolism with increasing age and in postmenopausal women a deficiency in estrogen MacDonald added. According to the review Diet Nutrition and Bone Health published in the Journal of Nutrition osteoporosis is a systemic skeletal disease characterized by low bone mass and microarchitectural deterioration of bone disuse with a consequent increase in bone fragility and susceptibility to fracture. MacDonald noted that osteoporosis and low bone density is aggravated by abnormal wear-and tear of the cartilage that cushions joints and the destruction or decrease of synovial fluid that lubricates those joints making movement limited and uncomfortable. Other issues affecting bone health are social and environmental which include gender age body size genetics and ethnicity as well as physical activity levels smokWWW.VITAMINRETAILER.COM MARCH 2014 WWW.VITAMINRETAILER.COM MAY 2015 50 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to www.vitaminretailer.com uas for info about this advertiser Bones ing and alcohol consumption patterns and diet. Building Natural Options The journal Korean Neurosurgery stated that because of possible side effects associated with pharmaceuticals natural alternatives for preventing and treating osteoporosis are highly desirable. However NOF lists a number of ways to prevent this disease. First is to engage in regular exercise eat foods that are good for bone health such as fruits and vegetables avoid smoking and limit alcohol intake to 2-3 drinks per day. Lastly make sure you get enough calcium and vitamin D in addition to a wellbalanced diet. Consumer awareness of bone health has improved due in part to important reports including the Reports on Osteoporosis in the European Community Action for Prevention by the European Commission the U.S. Surgeon General s Report on Bone Health and Osteoporosis and the World Health Organization s report on Diet Nutrition and the Prevention of Chronic Diseases which highlight the roles of calcium and vitamin D in helping to promote healthy bones. Calcium Calcium is the fifth most abundant element in the Earth s crust and the average adult body consists of anywhere from 1 000 to 1 500 grams with the majority being in our teeth and bones. Although people do not naturally produce calcium it is absorbed through foods and supplements. Gene Bruno MS MHS director of category management with New Yorkbased Twinlab Corporation said The data on calcium and osteoporosis is so compelling that the Food and Drug Administration (FDA) has approved either of these health claims Adequate calcium throughout life as part of a wellbalanced diet may reduce the risk of osteoporosis or Adequate calcium as part of a healthful diet along with physical activity may reduce the risk of osteoporosis in later life. Calcium comes in multiple forms to choose from and research shows that calcium citrate is absorbed better than other forms of calcium tested. Studies have also shown that other forms are reasonably well-absorbed including calcium carbonate Bruno explained noting that the best advice is to purchase calcium tablets from a company known to follow current good manufacturing practices (cGMPs) to ensure the tablet is properly manufactured. Bone Health and Your Customers According to Ramona Billingslea marketing manager for Betsy s Health Foods in Houston TX the biggest concerns with bone health include helping customers Maintain a balance in their diets (to achieve a more alkaline than acidic state for example). Recognize the potential nutrient gaps in their lifestyle and diets that might mean they could benefit from additional calcium and magnesium support. Understand that keeping your body in balance includes keeping the minerals your body uses in balance and knowing the kinds of diet and lifestyle choices and stages of life that might throw those minerals out of balance. Understand the tips that might help with bone health as well as overall health including the importance of weight-bearing exercise like walking and getting adequate sleep. Understand that factors like poor stress management can also affect bone health. Understand that bone health is not just for menopausal women but that all ages and genders of people can benefit from taking time to assess their own plans for bone health support. WWW.VITAMINRETAILER.COM MARCH 2015 THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights May June 4 2 15 ad closing 5 4 15 ad closing Science of Supplements Summer Issue Free article for all full page advertisers. Annual Vity Awards Issue Our 2015 Media Planner Is Now Available At VitaminRetailer.com 2015-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Roy Kieffer at 719-358-9838 e-Mail RoyK VRMmedia.com Gary Pfaff at 732-432-9600 ext. 107 e-Mail GaryP VRMmedia.com 52 VITAMIN RETAILER Go to www.vitaminretailer.com naturade for info about this advertiser Bones Twinlab offers two calcium citratebased products Twinlab Calcium Citrate Caps and Twinlab Calcium Citrate Chewable Wafers in addition to its other products which include Twinlab Bone Support with Ostivone Twinlab Vitamin D 2000 IU Twinlab Mega D3 Dots 5000 IU and Twinlab Vitamin D3 1000 K2. Vladimir Badmaev MD PhD head of R&D at NattoPharma ASA (Oslo Norway) producers of the branded vitamin K2 ingredient MenaQ7 said he believes that the effects of vitamin D and calcium cannot be separated and are historically one of the most researched combinations to strengthen the bone structure in infants children women men and diverse races Building or ethnic groups. Understanding that many seniors take calcium products to help strengthen their bones Bluebonnet s most popular calcium magnesium plus D3 formula is our delicious Liquid Calcium Magnesium Citrate Plus Vitamin D3 which appeals to this audience since they are often saddled with a plethora of other oral medications making the liquid form much more palatable to them than having to take yet another pill MacDonald said. The bone specific supplement provides the body with 600 mg of calcium and 300 mg of magnesium in a 2 1 ratio plus 400 IU of vitamin D3 from lanolin. In addition it is offered in six flavors blueberry strawberry lemon orange raspberry and mixed berry. Vitamin D Kevin D. Cashman author of Diet Nutrition and Bone Health explained that vitamin D deficiency is characterized by inadequate mineralization or demineralization of the skeleton and evidence has shown that vitamin D deficiency is a key contributor to osteoporosis through less efficient intestinal absorption of calcium increased bone loss muscle weakness and weakened bone microstructure. And unfortunately 41.6 percent of the adult population in the U.S. is vitamin D deficient Twinlab s Bruno noted. According to NOF people who are at risk of vitamin D deficiency include those who do not get enough sun or who cover up in the summer sun people who live in nursing homes other institutions or who are homebound people with certain medical conditions such as celiac disease and inflammatory bowl disease people taking medicines that affect vitamin D levels people with very dark skin obese and the elderly. Without vitamin D people can lose bone mass have lower bone density and are more likely to break or facture bones the NOF reported. The foundation estimates that men and women under the age of 50 need anywhere between 400 to 800 international units (IU) per day and anyone over the age of 50 should take 800-1 000 IU daily. Similar to calcium vitamin D is found in a small variety of foods including fatty fish such as wild-caught mackerel salmon and tuna. Milk is another source of vitamin D. Sunlight however is an all-natural source of vitamin D from endogenous synthesis in UVB radiation when exposed to skin. And although doctors may disagree sunscreen can only prohibit the benefits of vitamin D even though there are health hazards such as skin cancer. Cashman noted that supplementation is needed during the winter season. Vitamin D is known for helping the absorption of calcium and phosphorus to promote bone health Bruno said noting the two forms of vitamin D available as a dietary supplement vitamin D3 (cholecalciferol) and vitamin D2 (ergocalciferol). Vitamin D3 is made in the human body and is more active than vitamin D2 which has less than a third potency as vitamin D3. Commercially ergocalciferol is derived from yeast and so is considered vegetarian while cholecalciferol is derived from lanolin (from sheep) or fish oil he said. Vitamin K According to Ramona Billingslea marketing manager for Betsy s Health Foods in Houston TX her most popular bone health products are not only the ones that include vitamin D but also vitamin K2 which research has shown is important to bone health. In the journal Proceedings of the Nutrition Society author Susan A. Lanham-New wrote that vitamin K (koagulation vitamin) was first defined as a dietary derived coagulation factor. Vitamin K has an important function for the skeleton as it acts as a cofactor in the post-translational carboxylation of several bone proteins she said. Recent reviews and studies have WWW.VITAMINRETAILER.COM MARCH 2015 54 VITAMIN RETAILER found that vitamin K specifically vitamin K2 long-chain menaquinones-7 (MK-7) plays a crucial role of supporting skeletal health. She uses NattoPharma s Badmaev s nickname for vitamin K2 chaperone or in some cases the forgotten vitamin. The vitamin works by directing calcium to strengthen the bone structure and prevent arterial deposition of calcium or arterial calcification. In addition it modifies multiple physiological functions of calcium underlying age-related deterioration of bone health. According to Illinois-based Redd Remedies Founder and CEO Dan Chapman The most successful products in any category are the ones that are designed not on marketing strategy but on effectiveness. The company offers Redd Remedies Bone Health Original and Bone Health Advanced that utilize foodbased bioavailable calcium vitamin K2 and boron to construct mineral balance within the bones and entire the body. Vitamin K2 supports healthy bone restructuring by maintaining the normal function of specialized bone cells called osteoclasts according to the company. Vitamin K now is understood to offer additional benefits including the role of vitamin-K dependent proteins which are necessary for bone mineralization (e.g. helping to keep calcium in the bone) Bruno said. Osteocalcin and matrix Gla protein (MGP) are vitamin-K dependent proteins which have been isolated in the bone he continued. Osteocalcin is a protein synthesized by osteoblasts which are thought to be related to bone mineralization and MGP has been found in bone cartilage and soft tissue including blood vessels. The two naturally occurring forms of vitamin K are K1 and K2. Plants synthesize phylloquinone also known as vitamin K1. Friendly bacteria synthesize a range of vitamin K2 forms collectively referred to as menaquinones Bruno explained. The menaquinones form of vitamin K2 will be designated according to the number of repeating 5-carbon units in the side chain of the molecule. A three-year study of the MenaQ7 brand completed in 2012 suggested that daily supplementation with vitamin K2 as MK-7 was found to be more effective than placebo when supporting bone health in 244 healthy postMARCH 2015 WWW.VITAMINRETAILER.COM menopausal women. In the Framingham Heart Study researchers found that elderly men and women in the highest quartile of vitamin K intake had significantly lower adjusted relative risk of hip fracture than those in the lowest quartile of intake. Overall vitamin K is a new possible treatment for osteoporosis. Help the Customer Bone health can be one of the most rewarding areas to work with a customer on because customers can take a bone density test with their doctors make lifestyle diet and supplement changes over several months and retest to see if their changes are actually making a difference Billingslea said. However in order for retailers to provide help to their customers they need to be well educated themselves. Bluebonnet s MacDonald suggested retailers check out websites such as NOF which focuses on bone health education. In fact if you go to their website you can download ready-made educational resources such as printouts. The site also offers educational seminars that promote healthy lifestyles. The biggest challenge with consumers and bone health Billingslea said is matching customers up to the right product for their preferences size of tablet how often the product has to be taken what the product tastes like if it is in powder or liquid form getting the consumer to take the required amount of the product and stick with taking it. VR Extra Extra Visit www.vitaminretailer.com to read about a study that links potassium to bone health. i For More Information Bluebonnet Nutrition (281) 240-3332 Redd Remedies (888) 453-5058 Twinlab Corp. (800) 645-5626 VITAMIN RETAILER 55 SUPPLEMENTSCIENCE Sexual Health The Testosterone Connection Men s By Gene Bruno MS MHS RH(AHG) Provost Huntington College of Health Sciences s men age there is often a decline in levels of testosterone. Research1 indicates that testosterone levels in men fall progressively with age and that a significant percentage of men over the age of 60 years have serum T levels that are below the lower limits of young adult men (age 20-30 years). Some studies2 show that men experience a gradual and progressive decline in total testosterone levels that take place at a rate of approximately 1 percent per year beginning in their 30s while other studies3 show an average annual decline of 1 2 percent total T levels with an even more rapid decline in free T. Ramifications of this decline in testosterone include a reduction in libido and sexual function interfering with intimacy in romantic relationships while also eroding self-confidence and quality of life. Consequently it is no surprise that prescriptions for testosterone (injections and gels) have become more and more common in men 50 years and older. This article will cover two nutraceuticals shilajit and ashwagandha which have also been shown help increase testosterone levels. A Shilajit Secreted from sedimentary rocks (largely in the Himalayas) shilajit is a pale-brown to blackish-brown exudate composed of rock humus rock minerals and organic 56 VITAMIN RETAILER substances that have been compressed by layers of rock mixed with marine organisms and microbial metabolites.4 Said to carry the healing power of these great mountains 5 shilajit is an important drug of the ayurvedic materia medica and is used extensively by ayurvedic physicians for a variety of conditions including the management of male reproductive disorders.6 7 Furthermore shilajit has an extensive history of use in ayurvedic medicine as an aphrodisiac 8 9 10 11 12 and its safety has been well documented based on animal and human studies.13 In a 90-day clinical trial 14 the effects of 100 mg shilajit (as PrimaVie purified shilajit) twice daily in 28 infertile male patients with oligospermia (a condition with low sperm concentration). Total semenogram (sperm analysis) and serum testosterone luteinizing hormone follicle-stimulating hormone were measured before and at the end of the treatment. In addition malondialdehyde (MDA) a marker for oxidative stress content of semen and biochemical parameters for safety were also evaluated. Results showed significant (P 0.001) improvement in various parameters including 37.6 percent increase in sperm mobility 61.4 percent increase in total sperm count 12.4-17.4 percent increase in motility (after different time intervals) and 18.9 percent increase in normal sperm count. There was also a significant 18.7 percent decrease of semen MDA content a significant 23.5 percent increase in serum testosterone (P 0.001) and 9.4 percent increase in FSH (P 0.05) levels. Hepatic and renal profiles indicated that shilijit safety. In addition to efficacy in an oligospermic population the effects of 250 mg twice daily shilajit (as PrimaVie purified shilajit) on male androgenic hormones were also tested in 98 healthy male volunteers (45-55 years) in a 90-day randomized double-blind placebo-controlled clinical study. On days 0 (baseline) 30 60 and 90 total and free testosterones LH FSH DHEAs were measured from fasting blood of each volunteer. Results showed that the PrimaVie treated group experienced an increase of testosterone levels on days 30 (6.82 percent) 60 (3.09 percent) and 90 (20.45 percent P 0.05) compared to baseline. By contrast there was a decreasing trend of testosterone levels in the placebo group (p 0.05). Testosterone levels in the PrimaVie group were significantly better those of the placebo group at day 90 (P 0.05). Levels of free testosterone in the PrimaVie group significantly increased by 19.14 percent (p 0.05) which was significantly higher than the placebo group (P 0.05). In addition FSH levels significantly increased (p 0.004) in the WWW.VITAMINRETAILER.COM MARCH 2015 PrimaVie group which was significantly better than the placebo group on day 90. Also DHEAs increased by 31.35 percent on day 90 in the PrimaVie group which was significantly higher than baseline or the placebo group (p 0.05). Despite the fact that the two studies summarized above were conducted on oligospermic and healthy male populations using 200 mg and 500 mg shilijit daily the increase in T levels was markedly similar 23.5 percent and 20.45 percent respectively. This similarity suggests the potential for a greater likelihood of efficacy in different populations. Ashwagandha The root of ashwagandha (Withania somnifera) is a small woody shrub found growing in Africa the Mediterranean and India has been used in ayurvedic medicine16 for more than 3 000 years and was described by Dioscorides (78 AD) in his book Kitab-ul-Hashaish.17 The therapeutic actions of ashwagandha have been said to include tonic aphrodisiac narcotic diuretic anthelmintic astringent antiinflammatory sedative alterative thermogenic and stimulant. 18 19 In the literature steroidal lactones known as withanolides have been discussed as important active compounds in ashwagandha 20 although a full spectrum extract (KSM-66) has also demonstrated significant efficacy in human clinical research.21 22 In fact it is that full-spectrum extract about which research will be discussed in this article. To evaluate the effects of ashwagandha root extract (KSM-66 ashwagandha 675 mg d in three doses n 21) or placebo (n 25) on spermatogenic activity and serum hormone levels in 46 patients with oligospermia a 90-day two-arm doubleblind randomized placebo-controlled parallel-group study23 was conducted. Semen parameters and serum hormone levels were estimated at the end of 90day treatment. Results showed that there was a 167 percent increase in sperm count (P 0.0001) 53 percent increase in semen volume (P 0.0001) and 57 percent increase in sperm motility (P 0.0001) on day 90 from baseline. The improvement in these parameters was minimal in the placebo-treated group. Furthermore a significantly greater improvement and regulation were observed in serum hormone levels with the ashwagandha treatment as compared to the placebo. Serum testosterone increased significantly by 17 percent (P 0.01) and LH by 34 percent (P 0.02) following treatment with ashwagandha root extract as compared to the baseline (Day 0) values of these parameters. MARCH 2015 WWW.VITAMINRETAILER.COM To examine the effects of the KSM-66 ashwagandha root extract (one 300 mg capsule twice daily) or placebo on muscle strength and endurance size and recovery testosterone and body fat in 50 healthy and physically active males (18-45 years of age n 25 for each group) with little experience in resistance training an 8-week randomized prospective double-blind placebo-controlled clinical study24 was conducted. Creatine kinase (CK) was assessed as a biomarker of recovery from muscle injury. Following baseline measurements subjects underwent resistance training for eight weeks thereafter measurements of the specific parameters were repeated at the end of week 8 (completion of study). The results were that both muscle strength (bench press) and muscle size (arm) increased significantly in the ashwagandha group as compared to the placebo group (P 0.001 and P 0.05 respectively). There was also a significant increase of 15 percent in the concentration of total serum testosterone in the ashwagandha group at week eight of the study period as compared to the corresponding baseline value (P 0.05). The increase was significant also as compared to the placebo group (P 0.01). In addition the expected increase in creatine kinase (CK) between 24 and 48 hours following exercise was significantly lower in the ashwagandha group compared to placebo (P 0.05) and the reduction in body fat percentage was significantly greater in the ashwagandha group compared to placebo (P 0.05). Conclusion Given the prevalence of decreased testosterone in aging men the use of these nutraceuticals offers an option for helping to increase levels of this hormone with a high margin of safety. VR References 1 Wang C Nieschlag E Swerdloff R Behre HM. Investigation treatment and monitoring of late-onset hypogonadism in males ISA ISSAM EAU EAA and ASA recommendations. Eur J Endocrinol. 2008 159 507 514. 2 Matsumoto AM. Andropause Clinical Implications of the Decline in Serum Testosterone Levels With Aging in Men. Journal of Gerontology. 2002. 57A(2) M76 M99. 3 Araujo AB Wittert GA. Endocrinology of the Aging Male. Best Pract Res Clin Endocrinol Metab. 2011 April 25(2) 303 319. 4 Ghosal S. The aroma principles of Gomutra and Karpuragandha Shilajit. Indian J Indg Med 1994 11 11 14. 5 David F. and Vasant L. 2001. The Yoga of Herbs. Twin Lakes WI Lotus Press. 6 Sharma P.V. 1998. Charaka Samhita. Chowkhambha Orientalia Chikitsasthana Varanasi Karaprchitiya RasayanaPada 4th Edition Volume 2. Varanasi U.P. India Chowkhambha Orientlia Chikitsasthana. 7 Ravindra S Reeta M Sanka jyoti D Swapnali D Rama MA. Management of Male Infertility Ayurvedic Approach. In Res J Pharm. 2013 4(6) 6-7. 8 Panigrahi D Suresh P. Shilajatu The Panacea A Review. Int J Ayu Pharm Chem. 2014 1(1) 85-95. 9 Firke AC Pargunde S. Shuddha Shilajatu with its pharmacological actions. PunarnaV. 2014 2(3) 1-9. 10 Pattonder RK Chandola HM Vyas SN. Clinical efficacy of Shilajatu (Asphaltum) processed with Agnimantha (Clerodendrum phlomidis Linn.) in Sthaulya (obesity). Ayu. 2011 Oct 32(4) 526-31. 11 Agarwal SP Khanna R Karmarkar R Anwer MK Khar RK. Shilajit a review. Phytother Res. 2007 May 21(5) 401-5. 12 Biswas TK Pandit S Mondal S Biswas SK Jana U Ghosh T Tripathi PC Debnath PK Auddy RG Auddy B. Clinical evaluation of spermatogenic activity of processed Shilajit in oligospermia. Andrologia. 2010 Feb 42(1) 48-56. 13 Stohs S.J. Safety and efficacy of shilajit (mumie moomiyo). Phytother Res 2014 28 475-9. 14 Biswas TK Pandit S Mondal S Biswas SK Jana U Ghosh T Tripathi PC Debnath PK Auddy RG Auddy B. Clinical evaluation of spermatogenic activity of processed Shilajit in oligospermia. Andrologia. 2010 Feb 42(1) 48-56. 15 Pandit S Biswas S Jana U De RK Mukhopadhyay SC Biswas TK. Clinical evaluation of purified shilajit on testosterone levels in healthy volunteers. Research Unit J. B. Roy State Ayurvedic Medical College and Hospital Department of Health and Family Welfare Government of West Bengal Kolkata India. Submitted for publication. 2014. 16 Anonymous. Monograph. Withania somnifera. Altern Med Rev 2004 9 211-4. 17 Uddin Q. Samiulla L. Singh V.K. and Jamil S.S. Phytochemical and Pharmacological Profile of Withania somnifera Dunal A Review. JAPS 2012 2 170-5. 18 Singh N. Bhalla M. de Jager P. and Gilca M. An Overview on Ashwagandha A Rasayana (Rejuvenator) of Ayurveda. Afr J Tradit Complement Altern Med 2011 8 20813. 19 Uddin Q. Samiulla L. Singh V.K. and Jamil S.S. Phytochemical and Pharmacological Profile of Withania somnifera Dunal A Review. JAPS 2012 2 170-5. 20 Uddin Q. Samiulla L. Singh V.K. and Jamil S.S. Phytochemical and Pharmacological Profile of Withania somnifera Dunal A Review. JAPS 2012 2 170-5. 21 Ambiye V.R. Langade D. Dongre S. Aptikar P. Kulkarni M. and Dongre A. Clinical Evaluation of the Spermatogenic Activity of the Root Extract of Ashwagandha (Withania somnifera) in Oligospermic Males A Pilot Study. Evid Based Complement Alternat Med 2013 571420 6. 22 Sachin W. Effects of Ashwagandha Root Extract (Withania somnifera) on Muscle Strength Size and Recovery Testosterone and Body Fat in Healthy Adults. Unpublished 2014 25 pgs. 23 Ambiye V.R. Langade D. Dongre S. Aptikar P. Kulkarni M. and Dongre A. Clinical Evaluation of the Spermatogenic Activity of the Root Extract of Ashwagandha (Withania somnifera) in Oligospermic Males A Pilot Study. Evid Based Complement Alternat Med 2013 571420 6. 24 Sachin W. Effects of Ashwagandha Root Extract (Withania somnifera) on Muscle Strength Size and Recovery Testosterone and Body Fat in Healthy Adults. Unpublished 2014 25 pgs. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. VITAMIN RETAILER 57 HEALTHYSHOPPER The Wonders of Collagen B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. 58 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 Answers 1.) d 2.) c 3.) a 4.) d 5.) a he word collagen comes from the Greek word kolla which means glue and the suffix gen which translates to producing. Collagen is a protein that connects and supports bodily tissues such as skin cartilage bone muscles and tendons. Fibrous in nature collagen also supports the body s internal organs and can be found in teeth. Collagen is one of the most plentiful proteins in the human body. In fact collagen makes up to 25 to 35 percent of the total amount of proteins found in the body. There are more than 25 types of collagen that naturally occur within the body and according to Natural Standard type II collagen is a major structural protein responsible for tensile strength and toughness in the cartilage. In the book Doctors Guide to Natural Medicine The Complete and Easy-to-Use Natural Health Reference from a Medical Perspective Paul Barney MD noted that in addition to being an essential part of all connective tissue that is found in the skin tendons cartilage ligaments blood vessels and bone collagen is also necessary for the proper functioning of T-cells and white blood cells in the immune system he wrote. Collagen and elastin (another protein found in the skin and tissue of the body) work together to support the body s tissue. While collagen gives the body s tissue its form and provides strength and firmness elastin provides flexibility. Deficiencies in collagen can lead to serious health problems. For instance osteogenesis imperfect (brittle bone disease) results from a significantly decreased level of collagen and a range of less threatening conditions such as premature aging of the skin dull hair and weak or brittle nails. T According to Test Your Knowledge of Collagen Natural Standard 1.) Collagen makes up ______ of the total amount of when taken orally proteins found in the body. collagen type II is a.) 15 to 25 percent b.) 35 to 45 percent used to help with pain syndromes c.) 20 to 25 percent d.) 25 to 35 percent associated with rheumatoid arthritis 2.) There are more than ______ types of collagen naturally occuring osteoarthritis gouty in the human body. arthritis juvenile a.) 5 b.) 15 rheumatoid arthritis c.) 25 d.) 35 post-surgical joint pain post-traumatic 3.) Collagen and elastin work together to support the body s pain fibrositis back tissues. pain and neck pain. a.) True b.) False And in a 2005 study University 4.) When taken orally collagen type II is used to help with pain Medical Center syndromes associated with ______. researchers found a.) Rheumatoid arthritis b.) Fibrositis that mice lacking the gene that conc.) Back pain d.) All of the above trols the production of type VI collagen 5.) Aging and environmental exposure causes the support collagen developed provides to lose its elasticity. osteoarthritis at a a.) True b.) False rate more than five times greater than mice with a functioning gene. talking about how fast our collagen In the same way that earthquakeand elastin--which keep our external resistant buildings need to be bendskin springy resilient and vibrant-- able enough to withstand seismic deteriorate over time wrote shifts and resist collapse bone needs Howard Murad MD in his book to be flexible enough to absorb comConquering Cultural Stress The pression forces and resist stress fracUltimate Guide to Anti-Aging and tures. That is the job of collagen Happiness. wrote the authors of The Supplement Pyramid How to Build Your Resources Personalized Nutritional Regimen. Barney Paul. Doctor s Guide to Natural Medicine The Complete and Easy-to-use Natural Health Reference from Collagen is also used in a number a Medical Doctor s Perspective. 2nd ed. Pleasant Grove of skincare products. In young skin UT Woodland Pub. 1998 2014. Print. collagen helps the skin remain elasMurad Howard MD. Conquering Cultural Stress The tic. However due to aging and enviUltimate Guide to Anti-aging and Happiness. 1st ed. Los Angeles Wisdom Waters 2015. Print. ronmental exposure over time the Naturalstandard.com support collagen provides loses its Sciencedaily.com elasticity and as the support collagen Smith Michael A. and Sara Lovelady. The gives weakens the skin begins to Supplement Pyramid How to Build Your Personalized lose its tone. When we think of Nutritional Regimen. Laguna Beach Basic Health Publications 2014. Print. aging on the outside we are really PRODUCTSPOTLIGHT Breathe Free BY CRISTINA GOODWIN N atural remedies for seasonal allergy relief may provide a safer and effective alternative to medications which can make many users drowsy or hyper. Below are some products on the market today that address seasonal allergy symptoms naturally. Clearer Lungs Ridgecrest Herbals ClearLungs is America s No. 1 best-selling natural lung formula according to the company. This Chinese herbal remedy helps promote healthy lung function circulation and oxygenation as well as maintain proper mucus levels. Every vegan capsule contains 13 herbal ingredients that work together giving the body overall respiratory function. The product is available in a 60-ct. bottle with a suggested retail price of 18.99 or a 120-ct. bottle with a suggested retail price of 32.99. Not only is this product used to help treat allergy symptoms but ClearLungs also helps improve lung function during athletics. For more information call (800) 242-4649 or visit www.rcherbals.com. Rescue Response Rainbow Light s allergy care product Allergy Rescue created by Dr. Christopher Hobbs and manufactured in the U.S. offers allergy relief support by reducing the body s natural response to common environmental irritants by easing discomfort from seasonal and other allergies. The herbal formula can put to rest seasonal allergy symptoms by combining eyebright and xanthium with other nutrients antioxidants and enzymes. The company s Herbal IQ Guarantee ensures that each product has been thoroughly reviewed by professional herbalists and backed by the most current science. All extracts are identity verified and tested for purity efficacy and safety (MSRP 14.99 30-ct. bottle 23.99 60-ct. bottle). For more information call (800) 635-1233 or visit www.rainbowlight.com. Food Focused Antioxidant Quercetin Strength by MegaFood is a bioactive bioflavonoid that helps promote already healthy histamine levels and a healthy allergic reaction response. The formula s ingredients include quercetin and eyebright and nettle leaf two botanicals that are traditionally used to help seasonal support to the immune system and FoodState vitamin C delivered in a whole orange and citrus bioflavonoid complex to provide a range of phytonutrients for optimal synergy. The whole-food antioxidant dietary supplement is driven by food easy-to-swallow and gentle on the stomach. The suggested daily dose of one tablet should be taken 20-30 minutes before a meal (MSRP 20.96 60-ct). For more information call (800) 848-2542 or visit www.megafood.com. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Dr. King s Homeopathy Spray King Bio s Dr. King s Natural Medicine s homeopathic Allergy & Hay Fever Reliever brings temporary relief of allergy and hay fever symptoms including nasal and sinus congestion runny nose sneezing cough sore throat red itchy or watery eyes bronchial irritation and postnasal drip. The oral spray delivery system is an easy and convenient solution to harsh allergies and is safe and all natural as well as taste free bio-energetically enhanced and pure-water based. Additionally this 2-fl.-oz. spray bottle has a suggested retail price of 19.99 and does not contain alcohol dairy gluten or sugar. For more information call (866) 298-2749 or visit www.kingbio.com. Neti Pot The Xlear Sinus Care Neti utilizes the ancient practice of using a BPA-free neti pot to relieve and moisturize sinuses and nasal passages as well as clean out built-up mucus dust and dander. The sinus care system includes a cleansing solution with xylitol a healthy natural sweetener clinically proven to relieve nasal discomfort. According to the company the xylitolinfused sinus wash will get rid of any airborne allergy irritants and moisturize the nasal airways. The Sinus Care Neti should be used for seasonal sinus problems caused by allergies nasal dryness and exposure to any airborne contaminants or exposure to a cold dry or smoky environment. The suggested retail price is 14.95 for the Netipot with Sinus Care kit with xylitol. For more information call (877) 599-5327 or visit www.xlear.com. VITAMIN RETAILER 59 Symptom Reliever Hyland s Seasonal Allergy Relief is an allnatural formula helping seasonal allergy symptoms. Specifically this product temporarily relieves the symptoms of hay fever or other upper respiratory allergies from mold animal dander pollen ragweed and grasses. It helps ease watery eyes runny nose sneezing itchy eyes nose and throat sinus pain and headache. Seasonal Allergy Relief is non drowsy gentle safe and effective and contains no pseudoephedrine. For more information call (800) 624-9659 or visit www.hylands.com. The uses for our products are based on traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration. MARCH 2015 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION Raw Food Diet Debates By Cheryl Myers ne could conclude that raw food predates cooking and therefore was the diet of necessity for our earliest ancestors. There is evidence that control of fire by humans may have occurred 400 000 years ago and some experts would push that date to one million years. Cooking foods expanded the utilization of starchy hard-to-digest foods and broke down some of the collagen in meats for easier chewing and digestion. Physical changes began to occur with the introduction of cooking. Human teeth became smaller the jaw less pronounced and the intestinal tract shorter. However despite the advent of cooking anthropologists believe that many foods continued to be consumed in their raw state and even cooked foods were not exposed to heat for the extended periods of time we find in modern cooking. Extended cooking changes the nature of food and impairs important enzyme activity. This has led to the implementation of raw food diets by people passionate about deriving the most value from their food choices. Raw food diets may vary slightly but most raw foodists agree that cooking food over 115 degrees Fahrenheit is considered taboo and some believe O that 104 degrees Fahrenheit should instead be the limit. There are many types of raw food diets including vegetarians vegans carnivores omnivores and even people feeding their allergyprone pets raw food diets. However the majority is vegetarian vegan or pescetarian (vegetarian predominantly but allowing fish). There is good science on the way cooking can damage nutritional value. For example blanching steaming and high heat or pressure-cooking all significantly affected the amino acid content of Korean vegetables (including root vegetables leaf vegetables and pulses). Amino acids are the building blocks of protein and are also used for important biological functions as well. Significant decreases were noted in the amino acids lysine arginine and cysteine depending on which method of cooking was used. (Kim SY et al. 2014) In another study using the Brassicaceae family of vegetables which included kale broccoli Brussels sprouts white and green cauliflower similar results were obtained. The vegetables were either fresh blanched cooked frozen or cooked after freezing and then freeze-dried. Compounds that were studied include phenolic acid and flavonols like kaempferol and quercetin--important antioxidants. However after hot water processing upwards of 70-80 percent of the beneficial compounds were lost. Many people enjoy adding garlic to their meals but certain beneficial compounds in garlic are subject to degradation by heat. Three types of garlic from Poland Ukraine and Israel were used in a study on the changes in fresh compared to cooked garlic. After 20 minutes of cooking at 212 degrees Fahrenheit significant decreases in biological activity antioxidant capacity (determined by four different scavenging methods) and protein content were observed. It has been suggested that when cooking with garlic it should be added near the end of the cooking process to preserve beneficial compounds. Consumption of raw cruciferous vegetables (broccoli cauliflower Brussels sprouts collard greens kale cabbage kohlrabi) has been shown to reduce the likelihood of developing bladder cancer. Cruciferous vegetables are a potent source of isothiocyanates which have been shown in studies to have anti-cancer properties. In one study it was found that the more raw cruciferous WWW.VITAMINRETAILER.COM MARCH 2015 60 VITAMIN RETAILER Going Raw f you are considering a raw food diet here are some suggestions that might make your transition easier to manage Start small. Don t try and make the switch too quickly or your body may not have time to adjust especially to the higher fiber content. Keep as many fresh fruits and vegetables on hand as possible the more diverse the more chance you have at a well-balanced diet. Don t become discouraged. If you have a bad eating day make it up the next day. Plan your meals ahead. A raw food diet can take more planning and time than a traditional meal. What foods are included in a health raw food diet Fresh fruit and vegetables sprouts seeds and nuts (generally soaked to enhance nutrient absorption by neutralizing the enzyme inhibitors and removing the phytate content) legumes extra-virgin and cold-pressed olive oil and extra virgin coconut oil. Some may choose to incorporate raw milk and raw cheese. Raw omnivores and carnivores will typically consume sashimi (fresh thinly sliced raw meat or fish) eggs and other raw meat as well. There are a few downsides to the raw food diet. It is harder on the teeth and for some individuals raw vegetables are more difficult to digest. Using supplemental digestive enzymes with each meal can often accommodate this. If not carefully handled raw products can contain disease-causing bacteria and molds that in turn cause illness. It is important to wash fruits and vegetables thoroughly and to know and trust your sources of raw animal-based foods like fish meat eggs and milk. Individuals using prescription or over the counter drugs to reduce stomach acid are much more vulnerable to food-borne illnesses because their natural germ-killing barrier--stomach acid--is decreased. Despite these few challenges the raw food diet is a healthy choice and can yield tremendous health benefits to those who embrace the concept of consuming the riches of Mother Nature in the form in which they are designed. I vegetables a person ate the lower their risk of bladder cancer. The raw vegetables even offered protection to people who currently smoke cigarettes if they ate a mere three servings of the vegetables a month. (Tang L et al. 2008) As far as beverages go smoothies and fresh-squeezed juices are a favorite among raw foodies. But what about tea Herbal teas are generally allowed as long as the actual leaves are sundried and not conventionally dried at very high temperatures. Many raw foodists will grow their own herbs at home like chamomile peppermint and lavender and will let the plants sun dry or use a food dehydrator. Herbal teas can also be made using the sun s energy or letting the tea steep at room temperature although both methods can take considerably longer than normal tea preparation. Certain tea varieties prefer warmer temperatures whereas others should be steeped at lower temperatures. One of the biggest health issues with a vegetarian raw food diet is the lack of vitamin B12 because this vitamin is mainly derived from animal sources. Some raw food devotees may use nutritional yeast to accommodate this need but the content of B12 can greatly vary between yeast grown on a B12 enriched medium and those grown without. B12 supplementation can resolve this issue. Obtaining vitamin D can also be difficult on a vegetarian raw food diet. Many vegetarians opt for supplementing with D2 (ergocalciferol) as it is a vegan form but the body utilizes vitamin D3 much better. No animals are sacrificed in its creation but it is from an animal source--wool oil. There is a compound in sheep s wool called lanolin that is a rich source of vitamin D3. Therefore vegetarians that do not want to ingest anything of animal origin might wish to avoid it but vegetarians that are comfortable with wool products may prefer the D3 form due to its heightened effectiveness. Many benefits are reported for raw food diets including better energy improved digestion cancer prevention and even weight maintenance. In a German study it was found that people on a raw food diet (RFD) were more likely to be underweight normal weight than overweight obese. Using bodymass index (BMI) as a measurement 25 percent of women and 30 percent of men were considered underweight 70 percent of women and 68 percent of men were considered normal weight and only 5 percent of women and 2 percent of men were overweight on a raw food diet. By contrast on average in Germany 35 percent are overweight. Although weight loss was not the primary goal of most people on the RFD it seems to be a welcomed side effect. (Strassner C et al.1997) Even when individuals only consumed a raw vegetable diet for one week benefits were observed. In a study one group ate raw vegetables and the other ate the same diet but cooked their vegetables in a microwave for two minutes. In the raw vegetable diet vitamin E and A levels increased in the blood stream but not in the microwaved diet. Both groups experienced a reduction in urinary sodium with no significant effect on potassium levels. (Hanninen O et al. 1992) There is even speculation that a raw food diet may be an effective intervention for certain allergy issues rheumatoid disorders and contagious diseases. (Gaisbauer M et al.1990) However there are some concerns when choosing this style of eating. Raw foods to avoid Buckwheat--when consumed in large amounts or juiced can cause photosensitivity. This is due to a compound called fagopyrin to which some people may be hypersensitive. Kidney beans--should not be consumed raw because of potentially toxic levels of a compound called phytohaemagglutinin. Soaking the beans for five hours and then cooking drastically reduces this compound. Grass pea seeds--certain varieties of raw grass pea seeds of the genus lathyrus can cause tremors and muscle weakness. VR For a full list of references visit www.vitaminretailer.com. Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. VITAMIN RETAILER 61 MARCH 2015 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray Safe Brain Boosters for Kids B Y M I C H A E L T. M U R R A Y N D B rain cells are the most complex long-living and nutritionally demanding cells in the body. Scientific studies have shown that intelligence memory behavior and concentration are all influenced by proper brain nutrition. Young or old our nutritional status plays a vital role in determining how well we function but diet and key dietary supplements are especially important to the developing brain. Key Dietary Factors for Brain Health The goal should be to help children bathe their brains in super nutrition. Numerous studies have shown that brain function is directly related to nutritional status. High nutritional status equals higher mental function. First let s take a look at what not to feed children. Here is a brief list Smoked or cured meats such as hot dogs salami bacon etc. These foods are not only bad for the brain but the increase the risk for the major cancers seen in children--brain cancer and leukemia. Fried foods and sources of trans62 VITAMIN RETAILER fatty acids. These sources of fats interfere with the communication between brain cells by altering the structure and function of cell membranes largely composed of fats. Junk food food additives refined sugar and high fructose corn syrup. These food factors are linked to not only attention deficit hyperactivity disorder (ADHD) but also various behavior disorders. In general the same factors that are associated with healthy eating in adults are also applicable to kids as well. It is tough to get kids to eat some of the more nutritious green leafy vegetables but kids generally like a number of highly nutritious vegetables such as carrots yams and squash. In regard to fruit focus on berries. In animal studies researchers have found that blueberries help protect the brain and promote improved memory. Giving kids a daily dosage of an extract from grape seed skin or pine bark (e.g. Pycnogenol) is also a good idea. A good dosage for kids is 25 to 50 mg per day though there is no problem with going higher (e.g. 100 mg). One study found that one month of taking Pycnogenol (1 mg kg body weight) improved attention and visual-motor coordination and concentration of children with ADHD. Dietary Supplements to Boost Brain Power In addition to grape seed or pine bark extract there are some key nutritional supplements to consider. A high potency multiple vitamin and mineral formula. Several studies have shown that supplementation with a multiple can increase non-verbal intelligence in some children. In other words taking a multiple vitamin and mineral formula can make some kids smarter. These studies highlight the essential role of many vitamins and minerals in brain function. Nutrients especially important to proper brain and nervous system function include thiamin niacin vitamin B6 vitamin B12 copper iodine iron magnesium manganese potassium and zinc. A deficiency of any of these essential nutrients will result in impaired brain and nervous system function. Iron. Since iron deficiency is the most common nutrient deficiency in WWW.VITAMINRETAILER.COM MARCH 2015 American children it is the most important nutritional cause of learning disability. Iron deficiency is associated with markedly decreased attentiveness less complex or purposeful narrower attention span decreased persistence and decreased voluntary activity. Fortunately with iron supplementation there is a return to normal mental function. (See sidebar for more information.) Fish oils rich in the omega-3 fatty acids eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). The developing brain is especially dependent upon adequate levels of these critical building blocks. Numerous studies have now shown that children with ADHD have a measurable reduction in tissue levels of EPA and DHA. Omega-3 (EPA DHA) supplementation in ADHD has now been studied extensively and is considered a sensible intervention even by many main- stream physicians. These nutrients are critical for all children. In a 2013 study from the prestigious Oxford University in the UK levels of EPA and DHA significantly predicted the ability of children between the ages of seven and nine to concentrate and learn. The recommended dosage for children is 600 to 1 000 mg of EPA and DHA daily. harmful and most kids are able to deal with it well. In contrast prolonged daily minor stresses accumulate and become as damaging as severe stressful events even going as far as damaging physical emotional and mental health. A general feeling of uncertainty can leave kids feeling higher levels of anxiety and depression. Specialty Brain Boosters for Kids There are a number of dietary supplements promoted for improving brain power in children. Two of these deserve special mention because of solid scientific support L-theanine and PharmaGABA. Both of these supplements help kids deal with stress and help put them in a more receptive state. Like adults children are exposed to stressors and pressures on a daily basis. Temporary minor stress is not L-theanine L-theanine is an amino acid naturally found in tea leaves particularly green tea (Camellia sinensis). L-theanine stimulates the production of alpha brain waves as well as reduces beta waves (associated with nervousness scattered thoughts and hyperactivity). It provides help for children who have trouble falling asleep and staying asleep because their minds refuse to shut down at night. A recent study conducted at the University of British Columbia demon- FAMILY OF PUBLICATIONS www.VitaminRetailer.com www.GlutenFreeRetailer.com Branch Out and Join VRM Media s 1995 20 Y ars Celebratingellence e of Exc 2015 www.NaturalPractitionerMag.com www.NIEmagazine.com www.FitnessTrainerMag.com Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Roy Kieffer at 719-358-9838 or e-Mail RoyK VRMmedia.com Gary Pfaff at 732-432-9600 ext. 107 or e-Mail GaryP VRMmedia.com MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 63 NATURALMEDICINE with Dr. Michael Murray strated that 400 mg daily of L-theanine is safe and effective in improving some aspects of sleep quality in boys aged 8-12 years diagnosed with ADHD. Since sleep problems are common in children with ADHD and because disturbed sleep may be linked etiologically to this disorder Ltheanine may represent a safe and important adjunctive therapy in childhood ADHD. PharmaGABA Recently studies have indicated that enhancing the effects of the neurotransmitter gamma-amino-butyric acid (GABA) may be beneficial in improving mental performance in children and may also be helpful in ADHD. But rather than rely on drugs to accomplish this goal a natural form of GABA known as PharmaGABA may be the best approach. Iron Deficiency An Overlooked Nutritional Factor in ADD ADHD M any physicians tend to overlook the most common nutrient deficiency in the United States iron deficiency. This simple essential nutrient can lead to low energy levels poor immune function and even symptoms of attention deficit disorder and hyperactivity. Iron dependent enzymes involved in energy production and metabolism in the brain and body are the first to be affected by low iron levels. Now take a look at this finding from a recent study 84 percent of kids with ADD ADHD were iron deficient. Wow How provocative is that finding Think about all of the prescriptions for drugs like Ritalin Concerta Adderall and others being dispensed to all of these kids that may simply need better nutrition and adequate iron stores. Since iron deficiency is the most common nutrient deficiency in American children it is the most important nutritional cause of learning disability. Iron deficiency is associated with decreased attentiveness narrower attention span decreased persistence and decreased effort. Fortunately with iron supplementation there is a return to normal mental function. Iron supplementation brings about significant improvement in all symptoms of ADD ADHD in iron deficient kids. Research has clearly demonstrated that even a slight iron deficiency leads to impaired brain function. It also leads to fatigue. Again the irondependent enzymes involved in energy production and metabolism will be impaired long before anemia occurs. Even slight iron deficiency can also significantly impair immune function. Iron deficiency greatly reduces the immune system ability to fight off 64 VITAMIN RETAILER infection. Iron deficiency may be the responsible factor in many individuals suffering from impaired immune function chronic infections and frequent colds. An important question to answer is what is the best form of supplemental iron. While ferrous sulfate is the most popular iron supplement it often causes constipation or other gastrointestinal disturbance. Although it is best absorbed when taken on an empty stomach doing so often causes nausea or GI upset. So it is most often taken with food and that greatly reduces its absorption. One of the best forms of iron for kids especially younger kids who cannot take pills and rely on chewable forms appears to be micronized ferrous pyrophosphate. This form is extremely stable has no taste or flavor is free from gastrointestinal side effects and it provides a sustained release form of iron (up to 12 hours) with a high relative bioavailability especially if it is taken on an empty stomach. For general health purposes the RDI should be used as supplementation guidelines. Recommended Dietary Intake for Iron Infants 0-0.5 year 0.5-1 year Children 1-10 years Young Adults and Adults Males 11-18 years Males 19 years Females 11-50 years Females 51 years Pregnancy Lactating 6 mg 10 mg 10 mg 12 10 15 10 30 15 mg mg mg mg mg mg PharmaGABA is naturally manufactured via a fermentation process that utilizes Lactobacillus hilgardii the bacteria used to ferment vegetables in the preparation of the traditional Korean dish known as kimchi. In contrast the synthetic form of GABA is produced from pyrrolidinone an industrial solvent. Recently an interesting study was conducted in Japan with PharmaGABA by researchers from the Kyorin University Medical School. The study involved 60 sixth-graders. The students were divided into two groups and received either 100 mg of PharmaGABA or a placebo. The students then took a math test and were also evaluated for signs and feelings of stress. The results were quite dramatic. The average number of answers answered by the PharmaGABA group was 20 percent higher than the placebo group and the number answered correctly also increased by 20 percent. These results indicate that PharmaGABA helped the kids not only think faster but also get more answers right. The study also looked at some important markers of stress. These markers included measuring the amount of a stress related hormone in the saliva as well as how much anxiety the children were experiencing during the study. Both subjective and objective measures of stress indicated the PharmaGABA group were considerably more relaxed and focused compared to the placebo group. The results of this study are quite intriguing. Like L-theanine the effects of PharmaGABA on brain physiology appear to be quite similar to the effects of meditation and prayer in producing a more relaxed but focused state. This effect can really help kids relax and focus as noted by the study s results. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit www.doctormurray.com. WWW.VITAMINRETAILER.COM MARCH 2015 Natural ProductsExpoWestPreview March 5-8 2015 Anaheim Convention Center Anaheim CA The following manufacturers advertising in this issue have submitted information describing their plans for Expo West. Product launches show specials and special services are all included below along with company booth numbers so attendees can find these companies at the show. AjiPure by Ajinomoto North America Inc.--Booth 576 AjiPure by Ajinomoto North America Inc. (Raleigh NC) will be offering a 5 1 show special at Expo West. Amino acids are critical to health and well-being as they perform a wide variety of functions within our bodies. AjiPure offers the world s purest amino acids backed by more than 100 years of quality purity and proven research. AjiPure amino acids provide a wealth of benefits to anyone desiring to naturally maintain health and well-being. AjiPure s pharmaceutical-grade amino acids are all natural vegan non-GMO (genetically modified organism) gluten free and are manufactured under strict quality and safety guidelines. For more information call (919) 723-2102 or visit www.ajipure.com. Annemarie B rlind--Booth 3319 Visit the Annemarie B rlind (Ghent NY) booth to be introduced to Beauty Pearls Anti-Pollution a new natural protective barrier for your skin Encapsulated in a gel the precious ingredients of the botanical caviar merge into a highly effective clinically proven serum that fends off harmful environmental influences and free radicals. With three diverse serums for regeneration sensitivities and dehydrated skin the options are endless Don t forget to check out the Annemarie B rlind Beauty Pearls in the new product showcase For more information call (800) 641-7555 or visit www.borlind.com. Barlean s--Booth 1244 Barlean s (Ferndale WA) will debut Omega Swirl flax oil in new Mango Fusion flavor and Omega Swirl Ultra High Potency fish oil in new Pineapple Passion flavor at Expo West. In addition the company will be offering a 15 percent discount on all show orders a 20 percent discount buy-in on the new Omega Swirl flax oil Mango Peach flavor a 20 percent discount buy-in on the new Omega Swirl Ultra High Potency fish oil Pineapple Passion flavor and a 25 percent off displays--pre-set or custom your freedom of choice. Visit the Barlean s booth for free Omega Swirl mixed frozen yogurt cups and free Greens drinks in both Chocolate and Strawberry-Kiwi flavors. For more information call (800) 445-3529 or visit www.barleans.com. Enzymedica Inc.--Booth 1324 Enzymedica (Venice FL) America s No. 1 selling enzyme brand is excited to welcome retailers to Expo West 2015 Stop by booth 1324 to discover an innovative new product best-in-class digestive and therapeutic enzymes and the power of enzyme nutrition. Special giveaway opportunities are available for retailers. In addition select products will be up to 30 percent off at the show For more information call (888) 918-1118 or visit www.enzymedica.com. MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 65 Bluebonnet Nutrition--Booth 1328 Stop by the Bluebonnet (Sugar Land TX) booth for a trade show discount. The company will be introducing a number of new products at Expo West including CellularActive Coenzyme BComplex Super Fruit Garcinia Super Earth Single Daily EarthSweet Methylfolate Super Earth VeggieProtein Albion Chelated Magnesium Bisglycinate and Super Earth OrganicGreens. For more information call (281) 240-3332 or visit www.bluebonnetnutrition.com. Capsugel--Booth 334 Capsugel (Greenwood SC) has gained nonGMO Project verification for Plantcaps Vcaps Vcaps Plus and Licaps Vcaps Plus a premier delivery form for both liquid and powder products. Capsugel offers the first and only choice available to manufacturers for a Non-GMO Project Verified capsule. Join Capsugel for Chalk Artist on the Plaza The Grab for Clean Label. For more information call (864) 942-6573 or visit www.capsugel.com. Carlson Laboratories--Booth 1414 Carlson Laboratories (Arlington Heights IL) will be offering a number of show specials at Expo West including Buy four at 20 percent off buy six at 25 percent off and take 15 percent off all other items purchased at the show. Join Carlson Laboratories as the company celebrates its 50th anniversary Carlson is proud to sponsor Dr. Alex Richardson s lecture Changing Minds the Importance of Nutrition for Behavior Learning and Mood on Friday at 1 p.m. at the Anaheim Marriott Platinum 1. A book signing at booth 1414 will follow the lecture. Join Carlson on Saturday for a book signing by Dr. Jacob Teitelbaum at booth 1414 from 2-4 p.m. Meet Olympic Gold Medalist Bill Demong on Saturday from 10 30 a.m.-12 p.m. at booth 1414. And meet twotime Olympic Gold Medalist Susan Francia on Sunday from 10 30 a.m.-12 p.m. at booth 1414. For more information call (847) 255-1600 or visit www.carlsonlabs.com. Natural ProductsExpoWestPreview March 5-8 2015 Anaheim Convention Center Anaheim CA Essential Formulas Incorporated--Booth 1562 In recognition of 15 outstanding years in the Natural Products Industry Essential Formulas (Farmers Branch TX) will offer 15 percent off its entire line of products and complimentary shipping from March 1-15 2015. This includes the company s newest line of probiotics Reg Activ featuring Lactibacillus fermentum ME-3 the patented new probiotic powerhouse proven to boost glutathione levels and support a healthy GI (gastrointestinal) tract. Enter the raffle to win one of 15 uBiome microbiome test kits. Join Essential Formulas on Saturday from 1-2 p.m. at the Marriot Anaheim Hotel Platinum Ballroom 2 for the seminar Lactibacillus fermentum ME-3 Patented New Probiotic Powerhouse Proven to Boost Glutathione Levels and Support a Healthy Digestive Tract presented by Marc Fremont PhD and Ross Pelton RPh PhD. For more information call (972) 255-3918 or visit www.essentialformulas.com. Life Extension--Booth 916 Visit the Life Extension (Fort Lauderdale FL) booth to receive an additional 20 percent off standard wholesale price to become a Life Extension Wholesaler at Expo West. Existing Life Extension Wholesalers will receive the same discount for one order placed at Expo West. Life Extension will be introducing a number of new products at the show including AMPK Activator Emulated cell energizing effects of caloric restriction NAD Cell Regenerator Advanced defense against cellular aging NK Cell Activator Supports healthy natural killer cell function Visit booth 916 to receive free samples (while supplies last) and speak to Life Extension product experts about any of your science-backed product questions. For more information call (888) 884-3657 or visit www.lifeextension.com. Maximum Living--Booth 2036 Maximum Living (Soulsbyville CA) will be launching the new MineralRich Concentrate with B-12 and Biotin at Expo West. MineralRich Concentrate is a unique blend of more than 70 trace minerals in ionic form macro minerals 1 000 mcg of B-12 (as methycobalamin) and biotin. There are no added sugars or preservatives and it is certified vegan. Visit Maximum Living s kiosk in the Palko Services booth for a sample and to receive a 25 percent show discount on the entire Maximum Living product line. For more information call (800) 445-4325 or visit www.maximumliving.com. Michelle s Miracle--Cherry Works Brand--Booth 1470 Visit the Michelle s Miracle (Leland MI) to receive 15 percent off I O. The company will also be introducing Cherry Works Chewable Tart Cherry dietary supplements which are effective and delicious for life For more information call (231) 256-2033 or visit www.cherryworks.net. Mushroom Wisdom Inc.--Booth 1528 Mushroom Wisdom (East Rutherford NJ) will introduce Mushroom Emperors--the multi-mushroom complex for everyday healthy living at Expo West. Visit the booth for MAI GREEN tea samples giveaways and show discounts on orders placed at the booth. Join Mushroom Wisdom for its annual Japanese breakfast on Saturday at 8 a.m. at its new location at the Sheraton Park Hotel (Plaza D Ballroom). The event will include a presentation from Mark J. Kaylor PhD entitled Reclaim Your Health Discover Key Missing Elements in Modern and Alternative Medicine. The first 50 retailers who attend the event will receive a free gift For more information call (800) 747-7418 or visit www.mushroomwisdom.com. WWW.VITAMINRETAILER.COM MARCH 2015 FoodScience of Vermont--Booth 1312 Visit FoodScience of Vermont (Essex Junction VT) at booth 1312 at Expo West. For more information call (800) 874-9444 or visit www.foodscienceofvermont.com. Health Plus Inc.--Booth 1734 Health Plus Inc. (Chino CA) is excited to bring something sweet and healthy to your shelves Colon Cleanse Original is now sweetened with stevia a healthy alternative to sugar fructose and aspartame. Available in three delicious flavors Strawberry Pineapple and Orange. Visit the booth for show discounts of 25 percent 10 percent off. For more information call (909) 993-0700 or visit www.healthplusinc.com. Hyalogic LLC--Booth 1371 Hyalogic LLC (Riverside MO) will be offering 20 percent off all orders placed at the show and 15 percent off all other orders (valid March 4-15 2015). While HylaMints natural sweet mint flavor helps freshen your breath its moisture-support power comes from the main ingredient hyaluronic acid (a water-loving molecule that is found naturally found all throughout the body). HylaMints orange pectin slippery elm cranberry extract and xylitol further support oral health healthy salivation and moisture balance--naturally. HylaMints are vegan gluten free and contain no artificial ingredients. For more information call (866) 318-8484 or visit www.hyalogic.com. 66 VITAMIN RETAILER Natural Vitality--Booth 1844 Natural Vitality (Austin TX) will be offering 20 percent off all Natural Vitality products at Expo West. In addition the company will debut Whole Life Daily Multi capsules at the show. Natural Vitality introduces a capsule companion to its best-selling premium liquid Organic Life Vitamins. Whole Life Daily Multi caps are based on the same formulation as its liquid cousin including 24 organically-grown veggies superfruits and fruits organic quinoa plant protein and organic aloe vera plant-based multi mineral complex vitamins and other supportive nutrients. For more information call (800) 446-7462 or visit www.naturalvitality.com. Nordic Naturals--Booth 1628 The Nordic Naturals (Watsonville CA) Omega Boost family is growing Visit Nordic Naturals at booth 1628 and taste its new Creamy Lemon Omega Boost and Omega Boost Junior in Paradise Punch. Enjoy show discounts and specials on these products new Baby s Vitamin D3 and more. While you re there enjoy games and prizes as part of the company s 20th anniversary festivities. Don t miss Nordic Naturals celebration mixer and drawing on both Friday and Saturday from 4-6 p.m. You could win an iPad Air 2 For more information call (800) 662-2544 or visit www.nordicnaturals.com. North American Herb & Spice--Booth 1712 North American Herb & Spice (Buffalo Grove IL) will be offering 25 percent off at the show. The company will also be introducing a number of products at Expo West including Quick Alert as well as Bone Active Capsules and Bone Active Bone and Joint Rubbing Oil--Feed your bones what they need to keep you active. For more information call (800) 243-5242 or visit www.northamericanherbandspice.com. Omamistore.com--Booth Hilton Hall Omamistore.com (Anaheim CA) will be offering a 20 percent off of its wholesale price list at Expo West. In addition the company will be introducing Omami Mood Farma--the innovative mood aid formula at the show. For more information call (714) 203-1260 or visit www.omamistore.com. Redd Remedies--Booth 1016 Redd Remedies (Bradley IL) will be offering a number of discounts from March 1-31 2015 including 25 percent off mix and match (25 piece minimum) 30 percent off Throat Drop spinner display 30 percent off Pain T4 display 30 percent off Joint Health Soft Chew display and 25 percent off all other floor displays. In addition the company will be introducing the following products at Expo West Pain T4 Joint Health Black Cherry Flavor Soft Chews Bone Health Advanced and Throat Drops in Sweet Lemon Cherry and Cool Mint. For more information call (888) 453-5058 or visit www.reddremedies.com. Superior Source--Booth 1213 Visit the Superior Source (Los Angeles CA) booth for 20 percent in additional products with a show order. The company will introduce a number of new products at Expo West including No Shot Methylcobalamin B12 in combination with the activated form of folate methylfolate (AKA L-5 methyltetrahydofolate) and B6. Conventional forms of B12 and folate must first be converted to these activated forms before they are active in the body. The company will also debut Quick Fix Instant Energy which includes vitamin B12 niacin bitter orange extract and caffeine (only 15 mg per tablet two tablets per serving). Superior Source tablets dissolve instantly which results in quick and optimal absorption. For more information call (800) 421-6175 or visit www.superiorsourcevitamins.com. NOW Foods--Booths 1704 (Main) 2767 (Foods) 3617 (Personal Care) Stop by NOW Foods (Bloomingdale IL) main booth ( 1704) for show specials including 33 percent off top sellers (March 5-9 2015 only) pick two at 40 percent off (max. 144 each only at show) and get a free NOW diffuser with each 10 new SKUs ordered at the show (the diffuser will be shipped with the order). Visit the booth on Friday and Saturday from 1-3 p.m. for a book signing by Dr. Earl Mindell for The Memory Bible. Free to the first 100 people each day to stop by the book signing. New product introductions include Supplements Aloe Probiotics--High Potency Aloe Vera with Soothing Herbs Probiotic-10 sticks Personal Care Chest Rub Relief Sports Organic Pea Protein Foods NOW Real Food Organic Farro NOW Real Food Organic Freekeh Ellyndale Organics Garlic Coconut Infusions Ellyndale Organics Butter Coconut Infusions Ellyndale Oils For more information call (888) 669-3663 (630) 545-9098 or visit www.nowfoods.com. MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 Natural ProductsExpoWestPreview March 5-8 2015 Anaheim Convention Center Anaheim CA SuperNutrition--Booth 1379 Visit the SuperNutrition (Oakland CA) booth at Expo West for a show special of 25 percent off. The company will also be introducing SimplyOne Heart Smart at the show. Heart Smart s patent-pending combination of vitamins A (retinol) D3 and natural K2 (MK-7) as MenaQ7 transforms the heart health category by providing a unique science-based formula that supports arterial flexibility and elasticity over-all cardiovascular health and bone strength. Join SuperNutrition for a book signing of Vitamin K2 The Missing Nutrient with Dr. Dennis Goodman director of Integrative Medicine and Clinical Associate Professor & Cardiologist at NYU on Friday and Saturday from 1-2 30 p.m. at booth 1370. Attend a meet and greet at the SuperNutrition booth with Dr. Leon Schurgers senior scientist Maastricht University and co-author of the Rotterdam Study and discuss the latest research on vitamin K2 on Friday and Saturday from 2-4 30 p.m. For more information call (800) 262-2116 or visit www.supernutritionusa.com or www.simplyoneheartsmart.com. Topical BioMedics Inc.--Booth 701 Stop by the Topical BioMedics Inc. (Rhinebeck NY) booth to receive samples of Topricin Foot Therapy. It will make walking around Expo West pain free and your feet will thank you for it Topical BioMedics will be introducing its beautiful new floor display. Premium Deluxe and Economy packages will be available at a 35 percent discount (direct order only). The company will also be offering 35 percent off the new display--direct from Topical BioMedics as well as 25 percent off direct all products. For more information call (845) 871-4906 or visit www.topricin.com. UAS LifeSciences UP4 Probiotics--Booth 1720 Visit the UAS LifeSciences (Wausau WI) booth for an Expo West show deal of 20 percent off and new product sampling. The company will introduce a number of new products at the show including Adult Cubes orange-flavored probiotic chewables with vitamin C and Sport Probiotic which contains betaine to help athletes recover from intense body stress. For more information call (608) 729-0669 or visit www.up4probiotics.com. Vibrant Health--Booth 835 Vibrant Health (Canaan CT) will be introducing a number of new products at Expo West including VIBRANCE an essential daily green food that adds color probiotics fiber antioxidants digestive enzymes and much more to the diet--all at less than 1 day as well as JOINT HIP--the first in Vibrant Health s line of premium pet supplements based on the company s human Joint Vibrance formula. Visit the booth to inquire about Vibrant Health s New Partnership Program. Learn how to become eligible for up to 35 percent off. Terms and conditions apply. In addition the 100 visitors to booth 835 receive a free gift bag For more information call (860) 824-4040 or visit www.vibranthealth.us. 68 VITAMIN RETAILER Wakunaga of America--Booth 1520 Wakunaga of America (Mission Viejo CA) is offering show specials and volume discounts up to 25 percent with distributor participation. Wakunaga s Lucky 7 Men s Performance Formula is a synergistic blend of natural ingredients with a long tradition of use for enhancing male reproductive health including codonopsis lanceolata L-citrulline maca tribulus terrestris LongJack zinc and selenium. These ingredients have been shown in numerous studies to boost testosterone levels and enhance desire in healthy men. The inclusion of Lucky 7 in a man s daily routine provides safe and effective support for a healthy sex life. Join Wakunaga at booth 1520 on Friday afternoon where James LaValle RPh CCN will be signing copies of his book Your Blood Never Lies. For more information call (949) 855-2776 or visit www.kyolic.com. Xlear Inc.--Booths 3620 & 8625 Xlear (pronounced clear) (American Fork UT) is the leading manufacturer of natural healthenhancing products using xylitol by making goods based on the sweetener found in plants. The company will be offering 15 percent off its entire product line for show attendees. At Xlear s main booth ( 3620) the company will exhibit its extensive line of xylitol products. New this year is a second booth ( 8625) in the Foods section. The company will showcase its new Lite&Sweet natural sweetener products alongside its highly acclaimed sugar alternative XyloSweet. For more information call (877) 599-5327 or visit www.xlear.com. WWW.VITAMINRETAILER.COM MARCH 2015 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Daniel Breeman Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to DanielB VRMmedia.com Allergy-free Chocolate Toronto ON Canada--Pascha Organic Allergen Free Dark Chocolate Bars are mouth-watering ultra-pure dark chocolate free from all allergies including peanuts nuts milk soy and wheat which account for 90 percent of the allergic reaction. The chocolate is blended with organic cocoa beans and make the chocolate from bean to bar in a dedicated allergen-free plant. The bars are available in 55 percent Cacao 55 percent Cacao with Goldenberries 55 percent Cacao with Cocoa Nibs 60 percent Cacao with Maca 70 percent Cacao 70 percent Cacao with Lucuma 70 percent with Organic Arabica Coffee and 85 percent Cacao (MSRP 25.00 3.5-oz. bar). For more information call (855) 4-PASCHA or visit www.paschachocolate.com. Honey Health New Zealand--Manuka Health introduces their new MGO 400 Manuka Honey with CycloPower a new natural bioactive supplement. This is the first company to combine CycloPower technology with New Zealand Manuka Honey. The combined ingredients elevate the beneficial activity allowing the product to be more stable soluble and bioavailable for more efficient delivery over a longer period of time. In addition CycloPower helps to lower the Glycemic Index of the honey by three to four times which helps the body manage blood sugar ideal for people with pre-diabetics and people with reduced insulin sensitivity the company noted. MGO 400 Manuka Honey with CycloPower comes in tablets and capsules to support overall dental health by supporting the balance of good bacteria and maintaining a neutral pH level in the mouth (MSRP 16.99 16 tablets and 18.99 for 30 capsules). For more information call 64 7 870 6555 or visit www.manukahealth.co.nz. Eco-friendly Anti-wrinkle Serum Simi Valley CA--For deep wrinkles and crow s feet try Deep Wrinkle Peptide Moisturizer SPF 30 by derma e s Deep Wrinkle collection. It nourishes the skin by addressing the look of deep lines and wrinkles to feel smoother and look younger as well as prevent signs of aging. The blend also used a healthy chemical-free mineral sunscreen protection. The triple-action treatment also relaxing facial muscles and discourage new lines from forming. The serum is infused with antioxidants and derma e s two patented peptides which include Matrixyl synthe 6 and Argireline. The product is purely vegan and eco-friendly and is free of petrolatum phthate GMO paraben gluten and cruelty. The suggested retail price is 45 for 1.7-oz 50 ml bottle. For more information call (800) 933-9344 or visit www.dermae.com. Cholesterol Support Gainsville FL--Reserveage Nutrition LLC s new Bergamot Cholesterol Support with Resveratrol is a heart health formula utilizing three Mediterranean botanicals that help cholesterol levels triglycerides and lipids already within normal range and provide antioxidant support derived from grapes and an additional Japanese knotweed. The new product features Reserveage Nutrition s patented Bergamot a clinically researched extract of the citrus fruit bergamot found in the region of Calabria in Southern Italy (MSRP 34.99 for 30-ct.). For more information call (800) 553-1896 or visit www.reserveage.com. Skin Safe Tanner Templepatrick Ireland--Gently moisturize skin for a fast and easy streak-free sun-kissed glow during these winter blues. There are a million of sunless tanners on the market but none that are safe natural and organic. Vita Liberata introduces pHenomenal 2-3 Week Tan Lotion their safest sunless tanning product built around their patented technology. The tanner is free of harmful toxins and preservatives and is available in various forms of applications as well as skin colors. It is aerosol-free contains lock-in moisture to hydrate skin and has certified organic botanicals. The product contains no alcohol and is the natural way to get a just left the beach glow during the cold months (MSRP 54.00 5.07-fl. oz.). For more information call 44 (0) 28 9334 4411 or visit www.vitaliberatausa.com. Pro Bite Salt Lake City UT--PROBAR bite is the new organic snack bar for on-thego. The bars are gluten free with natural and nutritious ingredients. This healthy treat comes in six flavors including Chocolate Cherry Cashew Coconut Almond Mixed Berry Peanut Butter Chocolate Chip Peanut Butter Crunch and Superfruit Greens. Each bar contains 190 calories 6 grams of protein and 10-11 grams of sugar depending on the flavor. Also they are USDA Organic Certified free of dairy and soy Non-GMO Project Verified and kosher. The suggested retail price is 1.99 per a bar or 23.88 for a sleeve of 12 bars. For more information call (800) 921-2294 or visit www.probar.com. Easter Egg Dye Bend OR--Glob Colors the producer of eco-friendly art supplies has launched its 100 percent pure Natural Easter Egg Coloring Kit with ingredients made completely from the earth according to the company. The kit offers colors made from radish cabbage and annatto extracts which when combined make a rainbow of colors creating pastels to deep oranges purples and blues. The Easter egg dyes include enough colors for approximately one to two dozen eggs and contains three color packets and three bamboo mixing brushes. The dyes contain no food coloring or synthetic dyes and comes in sustainable packaging with post-consumer waste (PCW) paper that is printed with vegetable inks. The suggested retail price is 14. For more information call (510) 227-6174 or visit www.globiton.com. MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 69 NEWPRODUCTS Fine Fragrance San Ramon CA--Named after the television show Downton Abbey Fine Fragrances made by Aidan AryL were created using a traditional artisanal method from the early 20th century. The sophisticated fragrance collection contains oils without alcohol chemicals additives artificial colors parabens or phthalates. Each scent has top middle and bottom notes that develop slowly over time after each application to the skin making it last for hours. Each scent was created and named after the female characters in the show including Anna Bates Lady Cora Lady Mary Daisy Mason Lady Edith Lady Rose and Countess Violet (MSRP 74.99 8 ml). For more information call (925) 242-0088 or visit www.downtonabbeyfragrances.com. Nutritional Shake Upgrade Burnaby BC Canada--Vega One s new and improved Nutritional Shake is like a serving of I ve totally got this in a glass according to the company. One scoop offers 20 grams of premium plant-based protein six servings of greens 50 percent the daily intake of foodbased vitamins and minerals 25 percent DV fiber 1.5 grams of omega-3s antioxidants and 1 billion CFU probiotics. Mix the shake with water a non-dairy beverage or in a smoothie. Vega One Nutritional Shake is available in French Vanilla Chocolate Natural Berry and Vanilla Chai. A single pack of the protein powder is 3.99 a box of ten packets or a 16-oz. tub is 39.99 and a 30-oz. tub is 69.99. For more information call (866) 839-8863 or visit www.myvega.com. PMS Relief Probiotic Chocolate Leonia NJ--Solgar introduced their new ohso Probiotic Chocolate Bars made with Belgian chocolate for a delicious way to nurture your digestive system. Each bar contains around a billion Lactobacillus and Bifidobacterium bacteria that are kept alive. The company s patented ohso is created with their own technology to allow live cultures to be able to be delivered into your body three times more than refrigerated dairy products. In addition the chocolate bars have up to 53 percent cocoa solids 70 calories and is free from gluten and nuts contains no hydrogenated oils and is non-GMO. The bars are available in Classic Chocolate (MSRP 9.98 for a 7-bar pack 1.49 per bar) or with orange flavors (MSRP 9.98 7-bar pack). For more information call (201) 944-2311 or visit www.solgar.com. Santa Cruz CA--As part of their Integrated Health Therapies Line Rainbow Light s PMS Relief is a fast-acting herbal supplement to support hormonal balance and ease PMS symptoms such as cramping fatigue water retention breast tenderness and sugar cravings as well as promoting a positive mood and relaxation menstrual regulation and good digestion. The product is rich in botanicals and L-theanine and is backed by the latest science thanks to Rainbow Light s Herbal IQ required for all their products. PMS Relief is vegan vegetarian and free of animal cruelty (MSRP 17.99 30-ct 51.97 3-pack). For more information call (800) 635-1233 or visit www.rainbowlight.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Organic Lip Scrub Cedar Rapids IA--Eco Lips has launched a new organic Lip Scrub. The new treatment exfoliates and polishes for baby smooth baby soft lips. Fair Trade Certified organic sugar eliminates flaky skin while organic coconut oil organic olive oil and jojoba oil condition lips and seal in the moisture from pollutants. The scrub comes in three flavors Brown Sugar with a hint of vanilla Mint which contains spearmint and peppermint and Vanilla Bean. The line is completely edible GMO free cruelty free and made with 100 percent renewable energy (MSRP 9.99 .5-oz jar). For more information call (866) 326-5477 or visit www.ecolips.com. Fish Oil Q Arlington Heights IL--Carlson Laboratories Inc. has released their new Fish Oil Q. A unique dietary supplement Fish Oil Q combines the benefits of Norwegian fish oil and co-enzyme Q10 into one convenient easyto-swallow soft gel for heart health which are available in 50 mg or 100 mg. Taken daily just one Fish Oil Q promotes a healthy normal cardiovascular system ( 33.50--60 ct. 62.50--120 ct).. For more information call (888) 234-5656 or visit www.carlsonlabs.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Think Thin Addition Santa Monica CA--The nutritious thinkThin product line is going beyond bars and introducing their thinkThin Protein & Fiber Hot Oatmeal. The company has made the transition with their new oatmeal being the first national new food category launch. Made with a blend of wholesome grains including whole rolled oats steel cut oats and quinoa each serving contains 10g of protein 5g of fiber and less than 200 calories. It is also available in Farmer s Marry Crumble made with real berries Madagascar Vanilla Almonds and Pecans. Also they offer Original Sprouted Grains (box only) and a sweet and salty Honey Peanut Butter (bowl only). The suggested retail price is 2.39 for a single 1.76 oz. bowl and 24.68 for a case of 12 bowls and 5.49 for a box of 6 packets. For more information call (866) 972-6879 or visit www.thinkproducts.com. 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2015 ADVERTISERINDEX ADVERTISER Ajinomoto North America Inc. Alive Media Group Annemarie Borlind Barlean s Organic Oils Bluebonnet Nutrition Corp. Capsugel Carlson Laboratories Inc. C est Si Bon Company Continental Vitamin Company Coral LLC Enzymedica Inc. Essential Formulas Essential Formulas Evalar USA FoodScience of Vermont Frey Vineyards Health Plus Inc. Herbatint Hyalogic Life Extension Foundation Maximum Living Michelle s Miracle Mushroom Wisdom Naturade Natural Vitality Nordic Naturals North American Herb & Spice NOW Foods NOW Foods (Personal Care) OMAMI Redd Remedies Scandinavian Formulas Inc. SuperNutrition Topical Biomedics UAS Laboratories Vibrant Health Vibrant Health Wakunaga of America Co. Ltd. Xlear Inc. PAGE 25 38 21 23 C4 46 19 45 11 44 31 13 33 42-43 47 16 36 35 20 15 24 18 29 53 41 7 C2 C3 17 39 5 27 8-9 26 51 22 37 1 3 PHONE (201) 292-3200 (800) 790-4788 (800) 641-7555 (800) 445-3529 (281) 240-3332 (888) 783-6361 (847) 255-1600 (888) 700-0801 (800) 421-6175 (800) 882-9577 (888) 918-1118 (972) 255-3918 (972) 255-3918 (844) 571-9870 (800) 874-9444 (707) 485-5177 (800) 822-6225 (800) 641-7555 (866) 318-8484 (877) 354-6512 (800) 445-4325 (800) 939-3199 (800) 747-7418 (800) 421-1830 (800) 446-7462 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (800) 868-5906 (888) 453-5058 (800) 688-2276 (800) 871-2116 (800) 959-1007 (800) 422-3371 (800) 242-1835 (800) 242-1835 (949) 855-2776 (877) 599-5327 WEB www.vitaminretailer.com ajinomoto www.vitaminretailer.com amg www.vitaminretailer.com borlind www.vitaminretailer.com barleans www.vitaminretailer.com bluebonnet www.vitaminretailer.com capsugel www.vitaminretailer.com carlson www.vitaminretailer.com cestsibon www.vitaminretailer.com cvc www.vitaminretailer.com coral www.vitaminretailer.com enzymedica www.vitaminretailer.com essentialformulas www.vitaminretailer.com essentialformulas www.vitaminretailer.com evalar www.vitaminretailer.com foodscience www.vitaminretailer.com frey www.vitaminretailer.com healthplus www.vitaminretailer.com herbatint www.vitaminretailer.com hyalogic www.vitaminretailer.com lifeextension www.vitaminretailer.com maximumliving www.vitaminretailer.com michelles www.vitaminretailer.com mushroomwisdom www.vitaminretailer.com naturade www.vitaminretailer.com naturalvitality www.vitaminretailer.com nordicnaturals www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com nowsolutions www.vitaminretailer.com omami www.vitaminretailer.com reddremedies www.vitaminretailer.com scandinavian www.vitaminretailer.com supernutrition www.vitaminretailer.com topicalbiomedics www.vitaminretailer.com uas www.vitaminretailer.com vibrant www.vitaminretailer.com vibrant www.vitaminretailer.com wakunaga www.vitaminretailer.com xlear INDUSTRYEVENTS March 5-8 Natural Products Expo West 2015 Anaheim Convention Center Anaheim CA (866) 458-4935 www.expoeast.com April 7-9 Ingredient Market Place Orlando World Center Marriott Orlando FL www.marketplace.supplysideshow.com September 16-19 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 www.expoeast.com October 5-9 SupplySide West Mandalay Bay Expo Hall Las Vegas NV (866) 230-2311 west.supplysideshow.com December 3-6 SOHO Expo 2015 Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org MARCH 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 71 Back Talk Dave Foreman RPh ND The Herbal Pharmacist www.herbalpharmacist.com THIS MONTH Dave Foreman RPh ND is a retired pharmacist naturopathic doctor author television commentator radio host and practitioner of natural living and holistic approaches to better health. He is also the owner of The Herbal Pharmacist Newsletter and currently a contributing columnist for several natural health publications. prayer meditation and taking supplements to make up for what is missing from our daily diet (even when you eat great). The marathoner most likely needed more antioxidants to balance out the free-radical production from his exercise. Regardless in both of these cases excelling at one area wasn t enough to keep them healthy. Question What role do vitamins herbs and supplements play in overall health health challenges but also need to be educated about how much to take how long to take them how long will it take to work etc. Natural product retailers are most likely the first point of contact for consumers who are hungry for information on improving quality of life. One of my overused statements is this People are sick and tired of being sick and tired. Education by retailers will help consumers achieve their goals of being more vibrant and increased vitality. Answer Dietary supplements play a role in two different ways they make up for nutritional shortcomings in the foods we eat and provide a medicinal impact on our health. Our nutritional shortcomings occur for a few reasons either we don t eat enough whole foods and focus on nutrient-depleted processed foods or we eat foods that were farmed from nutrient-depleted soils and or picked prior to ripening. The supplements that replace our dietary deficiencies can also be used in higher doses when we have a health challenge. Outside of the vitamin and mineral supplements herbs provide a multi-pronged approach by providing nutritional benefits (vitamins minerals fats protein and carbs) and also with phytochemicals. Phytochemicals provide medicinal benefits that are above and beyond nutritional. Question How does your experience as a registered pharmacist lend itself to natural health and healing Answer My background in pharmacy plays an enormous role in the area of natural health and healing. The combination of understanding physiology biochemistry and the inner workings of the body apply whether we are talking about drugs or supplements. Being able to understand the mechanism of action of a particular phytochemical or what specific nutrients are being provided by a supplement dovetails perfectly into my pharmacy education. Combine these with my education about disease states and how and why they occur has enabled me to provide enormous benefits for thousands of people globally. Question Can you talk about the benefits of your book 4 Pillars of Health Answer My 4 Pillars of Health are based on my observation that even when people were excellent in one of the four areas they often still had areas of poor health. I found that even when people excelled in even two or three of the four areas there were still health-related shortcomings. For clarity the 4 Pillars are diet exercise spirituality and supplements. Even when someone had the most amazing diet they often suffered in some area of either physical or mental health. Here are a few examples that spurred me to create the 4 Pillars. I knew a pastor who could pray the paint off the walls (spiritually excellent) but he was obese and ended up dying before he turned 50. I met a man while in pharmacy school that was a competitive marathon runner (exercise was his middle name). He died of cancer not long after we met. How can this be possible We need balance in our lives and that involves eating properly getting daily exercise 72 VITAMIN RETAILER Question What role can natural product retailers play Question What is your most important piece of advice for those seeking natural health solutions Answer Natural product retailers should be playing a huge critical role in the area of health and wellness. Education would be the biggest area of impact. I have always known that an educated consumer can make informed decisions. The old saying of Knowledge is Power couldn t be more accurate in the retail environment. Consumers need to be not only educated on what supplements are available to support or mitigate Answer If I can ever get across one point for people who are seeking natural health solutions it would be the answer to this question how do you eat an elephant The answer is one bite at a time. My one point don t look at the end and how arduous the process may seem and just look at it one step at a time (or one bite at a time). It all starts with taking that first step. WWW.VITAMINRETAILER.COM MARCH 2015 Go to www.vitaminretailer.com nowfoods for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser