This Digital Edition requires Flash 9.0.115 or above to activate some rich media components.

Please click the following link to download and install: Get Adobe Flash player
When you are finished installing, please return to this window and PRESS F5 to view this edition.


Description: In This Issue: 2015 Retailer of the Year, Memory & Cognition, Bone & Joint Health, and Chronic Fatigue

www.vitaminretailer.com V ww w. We isit Vit b O am si ur inR te eta ile r.c om Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS AUGUST15 VOLUME 22 NUMBER 8 22 28 34 44 Features 22 Bone and Joint Supplements--Not Just For Seniors Manufacturers and retailers agree that the bone and joint supplement market is starting to skew to younger populations interested in prevention not treatment. Columns 4 Off the Cuff 40 Product Spotlight 42 Supplement Science 44 Health & Nutrition 46 Natural Medicine 48 Healthy Shopper 28 Helping the Brain Gain The need to keep the brain sharp--however you want to define that--is no longer an old person s problem. 34 2015 Retailer of the Year Garner s Natural Life Bold business decisions and a family atmosphere build success in South Carolina. Retailer of the Year images provided by Jeff Hammond Hammond Photography. Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 8 August 2015. Vitamin Retailer is published monthly and twice in October by Vitamin Retailer Magazine Inc. 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. Departments 6 Hot Sellers 8 Trending Now 10 Industry News 20 Research Update 49 New Products 51 Off The Press Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers www.facebook.com vitaminretailermagazine 51 Advertiser Index 51 Industry Events 52 Back Talk Also Sign Up for the FREE E-newsletter VitaminRetailer.com 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF Retail Metamorphosis everal years ago I interviewed retailer Michael Feuer for this magazine about his new health and wellness retail venture Max-Wellness. Naturally he was very excited about it and had high hopes and awesome ideas. During our conversation Feuer told me he found retailing to be easy and I believe he had the foundation on which to base that opinion--Feur is considered a retailing legend because of his role co-founding with Robert Hurwitz the big-box office supplies concept. OfficeMax was launched on April 1 1988 in a small warehouse owned by Hurwitz. The big-box office supply chain was built to 938 stores before being sold in 2003 to Boise Cascade Corp. for 1.5 billion However a lot has changed in retailing since the 80s and unfortunately Feuer s new concept failed to catch on with consumers. The last stores closed late last year. According to a report published in Crain s Cleveland Business commenting about the failure Feuer said how surprised he had been by the metamorphosis of in store-style retailing. Once we got into the business the sad part is that retailing as we know it is changing he said. What we found was that the stores were way too big and costly to operate. I think retailing-- and not just Max-Wellness--faces radical changes. S So true and very recently there has been an influx of news reports of other major retailers testing the waters with innovative ideas to maintain their status at the top of the retailing heap. For example Amazon is planning drive-up grocery stores. Also Whole Foods plans to launch 365 by Whole Foods Market a new chain of small-format valuepriced stores. Health wellness and groceries are crowded fields and time will tell who is on the right track with their new store concepts. Inspiration From the Retailer of the Year Vitamin Retailer magazine s 2015 Retailer of the Year Garner s Natural Life in South Carolina also has a story to tell about its own metamorphosis. Owner Candace Garner had to make extremely tough decisions to keep her business going. You can read more about her story on page 34. I m happy to note that Garner s moves proved to be successful and in October the store will open its third location. Even the Michael Feuers of the world can stumble but I m sure we haven t heard the last from him--he continues to experiment with other retailing options. We can also watch with great anticipation and learn from the latest by Amazon and Whole Foods. In the meantime we can gain from the examples set by retailers such as Garner whose continued success--as you will read about in the article--is led by intelligence some risk taking and a big heart. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Roy Kieffer Sales Manager RoyK VRMmedia.com Advertising Gary Pfaff Sales Associate GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel ShariB VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Mark Becker Ramona Billingslea Gene Bruno MS MHS Pete Croatto Jackie Fishman Anne Lee Michael T. Murray ND Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com reddremedies for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Lubrisyn started in the equine industry and we re in Kentucky. Now it s human grade.We sold about 25 000 in the last month. --Summer Auerbach COO Rainbow Blossom Louisville KY NORTHEAST SOUTHEAST FOOD FOR THOUGHT Wakefield RI VITAMIN MINERAL SUPPLEMENT Vitamin D3 1000 IU by Solgar SPECIALTY SUPPLEMENT Ultimate Omega by Nordic Naturals HERBS BOTANTICALS Turmeric Supreme by Gaia FUNCTIONAL FOOD BEVERAGE Cold Mill Organic Ground Flax Seed by Spectrum PERSONAL CARE Lavender Oil by Aura Cacia HOT PRODUCT OF THE MONTH Warrior Blend by Sun Warrior GARNER S NATURAL LIFE Greenville SC VITAMIN MINERAL SUPPLEMENT Vitamineral Green by Health Force Nutritionals SPECIALTY SUPPLEMENT Hyaluronic Acid by Hyalogic HERBS BOTANTICALS Turmeric by Gaia FUNCTIONAL FOOD BEVERAGE Kombucha by Buchi PERSONAL CARE Pumpkin Renew Cream by Mychelle HOT PRODUCT OF THE MONTH True Energy by Reserve Life Nutrition MIDWEST CENTRAL BETSY S HEALTH FOODS Houston TX VITAMIN MINERAL SUPPLEMENT Super Earth Liquid Multi by Bluebonnet SPECIALTY SUPPLEMENT Electrolyte Stamina Shot by Trace Minerals HERBS BOTANTICALS TurmericForce by New Chapter FUNCTIONAL FOOD BEVERAGE Ginger Chews by Reed s PERSONAL CARE Sinus Care Spray by Xlear HOT PRODUCT OF THE MONTH Hydraplenish with MSM by Nature s Way RAINBOW BLOSSOM Louisville KY VITAMIN MINERAL SUPPLEMENT Multivitamins by Garden of Life SPECIALTY SUPPLEMENT Hyaluronic Acid by Lubrisyn HERBS BOTANTICALS Maca Powders FUNCTIONAL FOOD BEVERAGE Raw Fit by Garden of Life PERSONAL CARE Aromatherapy Oils by Aura Cacia HOT PRODUCT OF THE MONTH Hyaluronic Acid by Lubrisyn NORTHWEST WEST WEALTH OF HEALTH Idaho Falls ID VITAMIN MINERAL SUPPLEMENT Alive by Nature s Way SPECIALTY SUPPLEMENT Curamin by Terry Naturally HERBS BOTANTICALS N A FUNCTIONAL FOOD BEVERAGE Kombucha by Mellenium PERSONAL CARE Lotion by Nubian Heritage HOT PRODUCT OF THE MONTH Curamin by Terry Naturally DOWN TO EARTH Honolulu HI VITAMIN MINERAL SUPPLEMENT Mykind Organics by Garden of Life SPECIALTY SUPPLEMENT Oliginol by Quality of Life HERBS BOTANTICALS Myco Botanicals by Host Defense FUNCTIONAL FOOD BEVERAGE Kava Shots by Taki Mai PERSONAL CARE Age Defying Hair Care by Andalou Naturals HOT PRODUCT OF THE MONTH Hydro Flasks Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com nordicnaturals for info about this advertiser TRENDINGNOW Collagen Making a Splash BY RAMONA BILLINGSLEA MARKETING MANAGER B E T S Y S H E A LT H F O O D S H O U S T O N T X ecause two of the most popular requests in any retail health food store involve either skin or joint health no wonder one unique ingredient that can actually support both concerns is seeing a slow but steady rise in popularity among health conscious consumers. For customers seeking to support healthy skin products such as Country Life s Maxi-Skin Collagen C & A has been of particular interest. According to the company this product supports collagen metabolism to improve the appearance of skin. Nature s Way s Hydraplenish finds proponents among those seeking both joint and skin support. With hyaluronic acid as well as collagen Hydraplenish adds the natural lubricant of hyaluronic acid to support connective tissue as well as skin. For some consumers who have done their own research products like NeoCell s Collagen meet the need of strictly providing the collagen the consumer is looking for. So why is collagen such a great double-hitter Once you know a little more about this supplement that also occurs naturally in the body you may agree that it is a health food trend that is here to stay. Collagen is one of the major proteins in skin bones cartilage and connective tissue providing essential structural support. Because collagen is an important part of the framework of the dermis layer of the skin its ability to help reduce the visible signs of aging has made it an increasing topic of interest in the area of supplements. But besides the support collagen provides to our most visible (and largest) organ the body s production of this protein is also important to the proper functioning of joints and even for bone health Since our ability to create collagen naturally declines with age supplemental collagen should continue to make a splash on retailers shelves. According to Livestrong.com the B gen the kind most prominent in joints supplementing with 40 mg of type 2 collagen a day helped subjects improve their already normal joint function as well as improving knee extension. The possibility for increased flexibility in arthritic subjects is another area for possible study. Collagen is a major component in bone and cartilage each of which are essential to overall joint health. Cartilage is the substance that cushions joints so that we do not have bone on bone. Collagen also helps the body synthesize hyaluronic acid which is responsible for making up the synovial fluid in the synovial joint the most common and movable type of joint in our bodies. Type 2 collagen also naturally contains glucosamine and chondroitin two nutrients that have also been studied for their potential support of normal joint health. Skin Health Our skin not only helps us feel sensation and temperature but also serves as a first barrier to injury and pathogens. The epidermis is the outermost layer of the skin where the natural signs of aging as well as the results of chronic exposure to ultraviolet (UV) light show through wrinkling laxity dryness deep furrows irregular pigmentation and even leathery skin. However just how youthful one s skin appears is actually more dependent on the second layer of skin the dermis. The dermis provides connective tissue support in the form of collagen and elastin fibers as well as vascular support. Collagen makes up 70-80 percent of the skin (dry weight) with type I collagen being most prominent at 80 percent of the 14 types of collagen found in skin. The collagen in skin wears many different hats. For example when a person gets a cut the body is triggered to produce collagen to help the body heal. WWW.VITAMINRETAILER.COM AUGUST 2015 body has at least 16 types of collagen but the most prominent of these are types 1 2 and 3. In supplements type 1 collagen comes from bovine sources whereas type 2 comes from chicken sternal cartilage. Hydrolyzed collagen type 2 also naturally contains some glucosamine and chondroitin. The trademarked BioCell Collagen additionally consists of lowmolecular-weight hyaluronic acid which can hold a large number of water molecules further aiding in the fuller appearance of skin made lax by age exposure to UV rays etc. Joint Health In at least one study of type 2 colla- 8 VITAMIN RETAILER As with many bodily processes we humans see a reduction in our ability to produce collagen as we age. We also reduce our collagen when we expose ourselves to UV rays without protection. Certain diseases such as rheumatoid arthritis and lupus can also interfere with the body s natural production of collagen. Recent small clinical trials have shown the viability of supplementing with collagen to support skin health. Here are some additional steps we can take to stimulate natural collagen production according to Livestrong.com 1. Exfoliate to remove dead skin cells and also promote increased production of collagen and elastin. 2. Try taking a daily vitamin C (500 mg once a day is recommended). This vitamin is necessary for the production of collagen and elastin. 3. Don t forget the importance of healthy protein in your diet to further promote the production of the protein collagen. 4. Quit smoking. Skin is yet another organ whose health is impeded by this bad habit. 5. Use sunscreen when you expect UV exposure to reduce the harmful effect of the sun s ultraviolet rays. important to supporting the dermis layer that is so vital to vibrant youthful skin. References Coutrylifevitamins.com Curr Med Res Opin. 2008 May 24(5) 1485-96. Epub 2008 Apr 15. (PubMed) Schwartz and Park. Ingestion of BioCell Collagen a novel hydrolyzed chicken sternal cartilage extract enhanced blood microcirculation and reduced facial aging signs. Clin Interv Aging. 2012 7 267-273. Published online 2012 July 27. (PubMed) Livestrong.com Naturesway.com NOW-university.com WebMD.com Conclusion As one of the most dominant proteins in the body collagen plays an important role in the flexibility of skin and joints. Cautions for supplemental collagen include egg or chicken allergies as well as sensitivities to glucosamine and chondroitin if taken in large enough doses. Also the viability for supplemental collagen while pregnant or nursing has not yet been established. Because we can see what goes on with our skin we tend to lean towards things we can apply to the skin to work on supporting skin health. However retailers need to be able to explain the importance of supporting the health of the layers of the skin that lotions cannot penetrate and eyes cannot see. Collagen is one of those supplements that is AUGUST 2015 WWW.VITAMINRETAILER.COM Go to www.vitaminretailer.com capsugel for info about this advertiser VITAMIN RETAILER 9 INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com MegaFood Unveils Transparency Plan to Build Consumer Retailer Trust ew Hampshire-based MegaFood after recent incidents such as the New York Attorney General s actions regarding the dietary supplement industry has announced plans to take transparency to the next level through an initiative called Big T Transparency. The company which describes itself as one of the few natural channel brands that controls its production from farm to table said it is committed to becoming the most trustworthy supplement manufacturer in the natural channel. The company said it will be granting deeper access to its production processes from ingredient sourcing to development testing and auditing. MegaFood stated it will go beyond transparency to be next-level real with customers retailers employees partners and the broader supplement industry. We want to challenge transparency because we believe we can take what has become a popular marketing term to the next level. We will go beyond the expected and push the limits toward what we are calling Big T Transparency. At MegaFood we can create change in the industry by proving that it s not difficult or scary to peel back the curtain and we will confidently introduce the people behind our great products as well as share our N processes from the inside out said Robert Craven MegaFood CEO. MegaFood said it is launching these near-term Big T Transparency initiatives to continue building trust with customers Open Access to its Facilities and Strategies. MegaFood is set up to show how its supplements are made five days a week 24 hours a day by tuning in at www.MegaFood.com LiveCams. MegaFood also offers regular tours of its New Hampshire facilities to retail customers and to the public during the company s annual ZingMojo festival. As a next level Big T Transparency effort the company will publicly live-stream a portion of its employee town-hall meetings giving customers an open-book view of company strategies and results. Facility Audit Results Online. MegaFood will describe the results of its third-party facility audits on its website along with a brief video explaining the findings and steps taken to improve facility operations. Sharing New Product Development Plans. MegaFood will provide access to its upcoming new products showcasing what s to come from the brand. This will include MegaFood s standards and protocols its supply chain and ingredient testing new and evolving testing procedures under consideration including DNA testing and the regulatory hurdles that must be cleared before a product makes it to market. Sharing Industry-Leading Testing Processes and Results. MegaFood manufactures and tests its products on-site including testing all raw materials providing quality checks throughout the process and testing finished goods before they are bottled. By sharing this information MegaFood will explain real-time results to proactively build trust while also helping to address quality concerns that have been raised at the industry level. For more information visit megafood.com. RDBA Launches Education Program for Retail Dietitians T he Retail Dietitians Business Alliance (RDBA) recently launched EduTrac an online educational program that provides retail dietitians with core business knowledge helping to bridge the retail dietitian s health and nutrition background with business as it relates to supermarkets. The learning curve for a registered dietitian going to work in a retail setting can be steep said Phil Lempert CEO and president of the RDBA. EduTracs will provide greater understanding of the retail environment and position them for quick and greater success. 10 VITAMIN RETAILER EduTracs are available to RDBA members at no cost at www.retaildietitians.com. The first EduTrac sponsored by USA Pears debuts today and is titled Maximizing your Health and Wellness Impact through Sampling Programs. The approximately one-hour session provides an in-depth understanding of the various ways in-store sampling programs can be managed and executed and how retail RDs can interface with each of the various approaches. The program includes videos pictures checklists and quizzes to make the education process engaging for RDBA members. For more information visit www.retaildietitians.com. WWW.VITAMINRETAILER.COM AUGUST 2015 Sprouts Partners With Vitamin Angels or the third consecutive year Sprouts Farmers Market is partnering with the non-profit Vitamin Angels to support health and nutrition for children. Sprouts aims to help connect one million undernourished children with lifechanging and lifesaving nutrients through in-store campaigns at more than 210 locations in August and October. The partnership has provided vitamins to more than 400 000 at-risk children over the last two years. Recently four Sprouts team members visited Haiti with Vitamin Angels to learn firsthand the dramatic impact vitamin A prenatals and children s multivitamins can have on the health and wellness of undernourished youth. The team members traveled to two cities Leogane and Port Salut to meet with mothers and children at partnering health clinics. They learned that just two doses of vitamin A per year can greatly improve a child s health energy and physical development. It was very humbling and eyeopening to see and learn about such F widespread undernutrition in communities across the world said Diana Lucas vice president of vitamins and body care at Sprouts. One of the greatest things about working at Sprouts is having the ability to make a difference not only in our communities but with our partners such as Vitamin Angels. Through August 26 Sprouts customers can purchase any product tagged with an angel and 25 cents will be donated to give an at-risk child lifechanging vitamins. Twenty-five cents is all it takes to give a child life-changing vitamins for an entire year. Guests can choose from more than 1 000 vitamins and supplements in the store from 63 participating brands. Additionally Sprouts is matching up to 10 000 worth of donations made through the promotion to Vitamin Angels. The second in-store fundraiser a register round-up will be held October 21 to 28. At checkout participants can simply ask to have their purchases rounded up to the nearest dollar or make a 1 5 or 10 donation. One hundred percent of the funds raised in both promotions will be donated to Vitamin Angels. The synergy between the culture at Sprouts and Vitamin Angels makes this partnership truly special. We value Sprouts commitment in their recent visit to Haiti and their fundraising to help improve the lives of many at-risk children said Howard Schiffer president and founder of Vitamin Angels. According to The Lancet undernutrition is the number one cause of preventable child death. Essential nutrients especially vitamin A are critical to the proper functioning of the immune system giving children the strength to ward off infection and disease. By providing vitamin A Vitamin Angels is helping children attain good health and giving them the opportunity to lead meaningful and productive lives. For more information visit www.sprouts.com vitaminangels. Go to www.vitaminretailer.com hyalogic for info about this advertiser AUGUST 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 11 INDUSTRYNEWS Organic & Natural Health Association Gains Momentum W ashington D.C.-based Organic & Natural Health Association (Organic & Natural) formed a year ago dedicated to creating and promoting transparent business practices that safeguard access to organic and natural food products and services. The nonprofit trade association whose founding board members include Todd Harrison partner at Venable LLP Joe Sandler partner of the Sandler Reiff Lamb Rosenstein & Birkenstock P.C. and Charles Brown national counsel for Consumers for Dental Choice founder and president of the World Alliance for Mercury-Free Dentistry and former attorney general of West Virginia have been actively working on many initiatives to improve the integrity of the natural products industry while creating a groundswell of support from leading industry companies. We recognize that we are advocating for the highest level of standards and transparency for the industry and that there are some who may not feel ready for this level of scrutiny said Karen Howard CEO and executive director of Organic & Natural. Our leadership and membership is comprised of first-rate companies and consumer organizations that understand we have to put the integrity of the industry first as part of a long-term strategy. It s the only way we will ultimately win consumer trust and loyalty. Board leadership for Organic & Natural also includes Steve Rye CEO of Mercola Health Resources Alan Lewis director of food and agriculture policy at Natural Grocers by Vitamin Cottage Todd Norton vice president of business development at Aker BioMarine Reid Tracy president and CEO of Hay House Inc. Dan Lifton CEO for Quality of Life Labs Chris Holland vice president of sales and marketing for Beijing Gingko Group North America (BGG) and Patrick Sullivan Jr. president and co-founder of Jigsaw Health. Organic & Natural s founding members include Aker BioMarine American Nutrition Association BGG Capsugel Dr. Mercola Premium Supplements Hay House Inc. International Federation of Organic Agriculture Movements (IFOAM) Jigsaw Health Organic Consumers Association Quality of Life Labs RFI Ingredients and Venable LLP. In its first year Organic & Natural has engaged in some highprofile issues surrounding the natural products industry. Last July Organic & Natural submitted comments to the Federal Trade Commission (FTC) in support of the claims made by iHealth Inc. and Martek Biosciences Corp. asserting that the FTC s second-guessing regarding the conclusions of a randomized peerreviewed and published clinical study violated commercial speech. Organic & Go to www.vitaminretailer.com michelles for info about this advertiser 12 VITAMIN RETAILER Natural will pursue a legislative remedy to require transparency in FTC cases this fall during Congressional oversight hearings. In October of last year Organic & Natural announced their initiative to set the standard for natural products by creating transparent and objective criteria for the use of the term natural thereby putting the power of informed choice into consumers hands and creating clear differentiation of high-quality natural foods products and services. The organization launched a consumer survey that was completed earlier this year. The data from the national survey has now been analyzed and Organic & Natural plans to have a completed definition of the term natural by this October that will be followed by a voluntary regulatory compliance and certification program in the first quarter in 2016. Last December Organic & Natural announced its partnership with GrassrootsHealth to sponsor the development of nutrient research conducted by the nonprofit s consortium of scientists institutions and professionals. Some of the key nutrients that will be researched include vitamin D vitamin K2 calcium and magnesium. In April Organic & Natural was the first industry trade organization to meet with the New York attorney general s (NYAG) office regarding the investigation into the herbal supplement industry. Organic & Natural also filed a citizen petition with the U.S. Food and Drug Administration (FDA) in May requesting the FDA amend current regulation in order to bring raw material manufacturers under 21 CFR Part 111 and to clarify the private-label distributors obligations under those standards. The NY AG s office reinforced Organic & Natural s citizen petition by including portions of it in their own letter to the FDA urging the agency to immediately enhance its oversight of the dietary supplement industry by reforming its Dietary Supplement Current Good Manufacturing Practices (cGMP) regulations. Organic & Natural s next course of action will be to take its citizen petition to Capital Hill to ask members of Congress to support this common sense regulatory action. For more information vist www.organicandnatural.org. WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com essentialformulas for info about this advertiser INDUSTRYNEWS Nordic Naturals One One More Campaign C alifornia-based Nordic Naturals kicks off the back-to-school season with the One One More campaign to benefit Big Brothers Big Sisters of America (BBBS) a nationwide non-profit organization that serves children ages 6 through 18. Through September 2015 every time a consumer purchases a bottle of Nordic Naturals children s products the company will donate 1 to the lifechanging work of BBBS for a total contribution of up to 25 000. Each year as the back-to-school season approaches we look for an organization that shares our passion for giving each generation what they need to grow healthy and strong said Joar Opheim founder and CEO of Nordic Naturals. This year we are pleased to support Big Brothers Big Sisters and their mentoring programs that help children realize their potential and build healthy futures. BBBS provides children facing adversity with strong professionally supported one-to-one relationships that change their lives for the better forever. As the nation s largest donorand volunteer-supported mentoring network Big Brothers Big Sisters makes meaningful monitored matches between adult volunteers ( Bigs ) and children ( Littles ). Pam Iorio President and CEO of Big Brothers Big Sisters commented At the heart of the Nordic Naturals campaign is a desire to support the health and wellness of children and teens. We are appreciative of this generous commitment to support our nation s youth. Nordic Naturals employees will support the campaign through Builda-Backpack Day with BBBS at the company s corporate headquarters. This interactive activity for the Bigs the Littles and the Nordic Naturals staff will provide backpacks for the start of the school year. All bottle sizes of Nordic Naturals children s products qualify for the promotion including the company s best-selling Baby s DHA Children s DHA and Nordic Berries. For more information visit www.nordicnaturals.com. Silver Slugger Gains Competitive Edge with EyePromise Vitamins E yePromise a brand of NSF Certified nutritional products for eye health gives athletes a competitive edge by maximizing on- field performance through better vision and reaction time. I was introduced to EyePromise prior to the 2014 season by our team eye doctor said Neil Walker professional THE GO TO RESOURCE FOR HEALTH baseball second AND NATURAL PRODUCT RETAILERS baseman with the Pittsburgh Pirates LIKE US ON of Major League Baseball. Vision is such an important part of the game. If you re not doing everything possible to VR s Upcoming maximize your Issue Highlights vision you are behind the times. Special Report Walker slugged 9 1 15 October ad closing Nutrition for Healthy Aging a career best 23 home runs during 2015-16 Annual Buyer s Guide 9 29 15 the 2014 season Oct. Nov. ad closing & Industry Directory setting the all-time team record for his Our 2015 Media Planner Is Now Available At position and VitaminRetailer.com 2015-Media-Planner leading all other second-basemen Contact One of Our in his respected league. His success Ad Specialists Today at the plate earned Russ Fields at 732-432-9600 ext. 102 him the prestigious e-Mail RussF VRMmedia.com 2014 Silver Roy Kieffer at 719-358-9838 e-Mail RoyK VRMmedia.com Slugger award which is decided Gary Pfaff at 732-432-9600 ext. 103 on by coaches and e-Mail GaryP VRMmedia.com managers to recognize a player for his offensive achievements over the course of a season. Incorporating EyePromise into my nutritional regimen has ultimately translated to better on-field performance for me. I ve noticed improvements in my ability to see during bright day games the dryness of my eyes and even my ability to pick up on fine detail explained Walker. My eye-doctor has also noticed improvements. The last time I saw him he informed me that my contrast has improved by over 30 percent. I am happy to have been introduced to EyePromise and their NSF Certified products added Walker. We are excited to partner with Neil and spread awareness around the topic of nutrition for healthy vision said Dr. Dennis Gierhart the founder and scientist behind the EyePromise brand of zeaxanthin-based nutritional products for eye health. Neil will play an instrumental role in growing brand recognition and increasing awareness around the rapidly growing ocular nutrition category added Gierhart. Walker will be featured in select marketing and advertising campaigns directed at the sports dietitians athletic trainers and eye care professionals that EyePromise serves. For more information visit www.eyepromise.com. WWW.VITAMINRETAILER.COM AUGUST 2015 14 VITAMIN RETAILER Go to www.vitaminretailer.com nowsolutions for info about this advertiser INDUSTRYNEWS Lifton Named Board of Director for Organic & Natural Health an Lifton CEO of Quality of Life Labs was named to the Board of Directors for the Organic & Natural Health Association. Lifton was appointed among a group of leaders from various companies within the natural products industry including Steve Rye CEO of Mercola Health Resources Alan Lewis Director of Food and Agriculture policy at Natural Grocers by Vitamin Cottage Todd Norton Vice President of Business Development at Aker BioMarine and Reid Tracy President and CEO of Hay House Inc. among others. Our leadership and membership is comprised of first-rate companies and D consumer organizations that understand we have to put the integrity of the industry first as part of a long-term strategy said Karen Howard CEO and executive director of Organic & Natural. Dan s many years of leadership at the helm of Quality of Life represent the exact attributes Organic & Natural is promoting transparency commitment to consumers and integrity of business practices. It is an honor to welcome him to the Board of Directors. I am very excited to join the Board and plan to focus on helping the association frame the definition of natural which can dramatically help our industry said Lifton. Nature s Path Acquires Country Choice Organic ichmond BC Canada-based Nature s Path Foods announced the purchase of the Country Choice Organic brand from New Century Holdings Inc. a subsidiary of Grain Millers Inc. Through this acquisition Nature s Path is welcoming 18 organic products to its portfolio. The new additions will include canister oats and grits instant hot oatmeal pouches and cookies. Grain Millers and Nature s Path have enjoyed a 30-year history of partnership and share a long-term commitment to the growth of the organic industry. This transaction allows both of our organizations to continue to build the organic segment to the benefit of consumers and retailers said Arran Stephens Nature s Path Co-CEO and co-founder. R The Country Choice Organic brand will begin transitioning to Nature s Path branded packaging in the fall of 2015. To streamline product overlap Nature s Path will be discontinuing several Country Choice Organic instant hot oat pouches. There will be no UPC net weight or price changes to the remaining Country Choice Organic SKUs. For more information visit www.naturespath.com. derma e Establishes Regional Office in Dubai C alifornia-based derma e announced that it has established a new regional office in Dubai U.A.E. With escalating demand for high quality natural skincare and growing receptivity to the derma e brand this new team will address marketing selling and technical needs across the M.E.N.A. (Middle East North Africa) region. We re very excited about the prospect of a closer relationship with our customers in the Middle East said Mike Bistany director of international sales for derma e. Our derma e MENA office is perfectly located and expertly staffed to meet consumers skin care needs in this dynamic and growing part of the world. The new derma e MENA office is managed by local staff living in Dubai. The office will serve as the primary contact for the brand s regional distributor network guiding brand development training and education as well as optimizing logistics. For more information visit www.dermae.com or call (800) 933-9344. WWW.VITAMINRETAILER.COM AUGUST 2015 16 VITAMIN RETAILER Go to www.vitaminretailer.com essentialformulas for info about this advertiser INDUSTRYNEWS PCC Natural Markets Opens New Store eattle WA-based PCC Natural Markets (PCC) has opened the doors of its new Columbia City store located at 3610 S. Edmunds St. in The Angeline a mixed-use development at the intersection of Rainier Ave. S. and S. Edmunds St. The opening of the Columbia City PCC was preceded by a ceremonial ribbon-cutting by Seattle Deputy Mayor Kate Joncas and PCC CEO Cate Hardy. PCC has been serving South Seattle neighborhoods at its smaller Seward Park location for 30 years. PCC announced plans to be the anchor tenant in The Angeline in January 2013. The 25 000 square-foot PCC offers a full line of natural and S organic grocery products best-in-class produce full-service meat and seafood departments and a wide variety of prepared foods and grab n go deli items made fresh daily and on-site. Deli offerings will include a taqueria noodle bowl bar pizza smoothies espresso drinks and salad soup and hot food bar choices. The new store embodies a number of environmentally responsible features to minimize its carbon footprint in support of the environmental element of PCC s triple bottom line. The Columbia City PCC will be the first of PCC s Seattle locations to host a WISErg Harvester that repurposes food scraps from store operations into high quality liquid fertilizer. The new location features a fully equipped cooking classroom--one of many upgrades from the now closed Seward Park location. For more information visit www.pccnaturalmarkets.com. Home Health Introduces a New Look--and a New Opportunity ew York-based Home Health is pleased to announce a new look and package for its natural personal care formulas. The beautifully designed label features modern typography water-color images and updated graphics ... a contemporary package created especially to appeal to today s customer shopping for clean ingredient natural body care products. The redesign reinforces Home Health s long-standing commitment of offering formulas that are always clean always free of artificial fragrance colors and phthalates. It will also attract new N users to Home Health s award-winning personal care delivering exciting new sales opportunities for the company s retail partners. The launch of the company s package refresh was unveiled at Natural Products Expo West 2015 and was featured on the brand s signature collections including Almond Glow Body and Massage Oils Flower Water Aromatherapy Waters and Herbal Magic Deodorants. The redesign will be rolled out across Home Health s portfolio of products in the coming months. In-store support includes educational shelf merchandising demos promotional programming and a new website. For more information visit www.homehealthus.com. Signature Formulations Hires John Rose as New President rizona-based Signature Formulations recently announced they have hired John. R. Rose as president of the company. Rose has extensive experience in the health and wellness industry and was previously the chairman and CEO Life-Flo Health Care Products and Nutraceutical Labs Inc. He is responsible for developing innovative health and wellness products and has received accolades from PhD s academics researches and MD s for his work in the natural products industry. A Maria Exparza who held leadership positions in the health wellness and cosmetics industry founded the company in 2013. Signature Formulations is a developer and manufacturer of health products marketed under the Sigform brand. They are members of the Natural Food Association their facility is U.S. Food and Drug Administration registered and they are certified to manufacture organic kosher and GMO-free products. Our goal is to continue to develop innovative products that get to the root of health problems not just mask the symptoms said Rose. We are working hard to elevate our brand recognition so we can help more people with solutions to help them improve their overall health and well-being. Sigform has a number of new products ready to roll-out so we are well positioned to be a leader in the health and wellness industry. For more information visit www.sigform.com or call (480) 634-1250. Correction In the Health and Nutrition article titled The Myth of Effortless Weight Loss featured in the May 2015 issue of Vitamin Retailer the name of the ingredient and reference of the study on the white kidney bean extract mentioned was omitted. The proprietary ingredient is Phase 2 Carb Controller by New Jersey-based Pharmachem Laboratories. The reference is Celleno L Tolaini MV D Amore A Perricone NV Preuss HG. A Dietary supplement containing standardized Phaseolus vulgaris extract influences body composition of overweight men and women. Int J Med Sci. 2007 Jan 24 4(1) 45-52. PubMed PMID 17299581 PubMed Central PMCID PMC1796956. 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com scandinavian for info about this advertiser RESEARCHUPDATE Vitamin D Supplementation Shows Promise for Crohn s Disease N ew research published in the journal United European Gastroenterology (UEG) suggests that supplementation with vitamin D may impact on the intestinal barrier dysfunction associated with Crohn s disease (CD) and could have a role in the treatment of the condition. The study is by Professor Maria O Sullivan and Tara Raftery Department of Clinical Medicine Trinity Centre for Health Sciences St. James s Hospital Dublin Ireland. Incidence of CD varies across Europe with up to 10 cases per 100 000 population per year. Generally case rates are higher in northern and Western Europe than southern and Eastern Europe. There is emerging data that vitamin D supplementation may prolong remission in CD however the clinical efficacy and underlying mechanisms remain unclear. In this new research the authors aimed to determine changes in gut barrier function (as determined by intestinal permeability and antimicrobial peptide concentrations) as well as disease markers in CD in response to vitamin D supplementation. In a double-blind randomized placebo-controlled study the authors assigned 27 CD patients in remission to 2 000 IU day vitamin D supplementation or placebo for three months. They found that patients treated with the supplementation were more likely to maintain their intestinal permeability whereas this deteriorated in the placebo group. Increased intestinal permeability is considered a measure of gut leakiness which is shown to predict and precede clinical relapse in CD. In addition patients with the highest blood levels of vitamin D had signs of reduced inflam- mation (measured by C-reactive protein and antimicrobial peptides) and these patients also reported better quality of life. This is the first reporting of effects of vitamin D supplementation on intestinal permeability and antimicrobial peptide measures in a CD cohort The authors concluded. Whilst the data requires further confirmation it broadly supports evidence from previous experimental studies that suggest a role for vitamin D in maintaining intestinal barrier integrity. While the data is promising the authors highlighted that in order to understand its translation into treatment for CD further larger randomized controlled trials will be required. For more information visit http ueg.sagepub.com. Is Dietary Supplementation Appropriate for Children With ASD hildren with autism spectrum disorder (ASD) are often picky eaters which can lead parents to suspect that their children might not be getting adequate amounts of vitamins and minerals. This sometimes leads parents of children with ASD to try nutritional supplements and dietary regimens such as gluten-free and casein-free (GFCF) diets without professional supervision. In the largest study of its kind published in the Journal of the Academy of Nutrition and Dietetics researchers report that these well-intentioned efforts can result in both insufficient nutrients and excessive nutrients. Despite supplementation children with ASD still were deficient in calcium for example while some were consuming excessive amounts of vitamin A and other nutrients. A total of 368 children aged 2 to 11 were recruited from five AS ATN sites at Cincinnati Children s Hospital University of Arkansas University of Colorado University of Pittsburgh and University of Rochester. All had been diagnosed with autistic disorder Asperger disorder or pervasive developmental disorder as defined by the DSM-IV. C Three-day food records were completed for the children by their caregivers. A registered dietitian nutritionist trained the caregivers to record the amount of all foods beverages and nutritional supplements consumed including brand names and recipes used for food preparation. In the case of nutritional supplements photographs of the labels were taken to insure that ingredients were accurately recorded. Registered dietitian nutritionists verified these records and immediately called families if clarification was needed. By examining these detailed eating records investigators found that the children were consuming similar amounts of micronutrients as children without ASD. They also had the same deficits in vitamins D E calcium potassium and choline as the general pediatric population. Although ASD children are given supplements more often (56 vs. 31-37 percent of the general population) even after supplementation 40-55 percent were lacking in calcium and 30-40 percent were lacking in vitamin D. Children on the GFCF diet consumed more magnesium and vitamin E. This may be due to the substitution of soy and nut-based products. Children on this diet were more adequately supplemented with vitamin D. Calcium supplementation was equally inadequate in those on and off the diet. Despite different eating behaviors children with ASD received much of their needed micronutrients from food consumption. This might be due to the high levels of fortification in the modern food supply where vitamins and minerals are often added. This fortification may also be responsible for the overconsumption of certain nutrients by children with ASD. For the supplement users in this study many exceeded the tolerable upper limit for safe intake levels of vitamin A folic acid and zinc. For more information visit www.andjrnl.org. WWW.VITAMINRETAILER.COM AUGUST 2015 20 VITAMIN RETAILER Go to www.vitaminretailer.com cvc for info about this advertiser Bone and Joint Supplements-- Not Just for Seniors Manufacturers and retailers agree that the bone and joint supplement market is starting to skew to younger populations interested in prevention not treatment. By Jackie Fishman one and joint health is a concern for older people and they have kept the market brisk. But in recent years younger generations have taken the reins. Their fervor for prevention and more rigorous research showing faster results has caused this segment of the population to lead the way for market growth. This focus on prevention is changing the face of the average bone and joint health product market and manufacturers and retailers are taking notice. According to a recent study Burden of Major Musculoskeletal Conditions published Bulletin of the World Health Organization and written by A.D. Woolf and B. Pfleger Osteoarthritis is the most common form of arthritis in Western populations. It accounts for a substantial number of health care concerns. According to this research As life expectancy increases osteoarthritis is anticipated to become the fourth leading cause of disability by the year 2020. B Jim Daily III PhD president of Daily Manufacturing in North Carolina noted that the market is still very strong for bone and joint health supplements and should be expected to grow as the aging population increasingly wants to remain active throughout their life. He added that he believes that while the market used to be more directed toward preventing osteoporosis and arthritis it is now becoming more diverse with more interest in remaining flexible and preventing repetitive motion injuries. Increasingly people are becoming aware of the critical role that inflammation plays in all types of bone and joint disease as well as in many other aspects of health and aging he explained. Dan Chapman founder and chief executive officer of Redd Remedies Inc. in Illinois stated that while Baby Boomers still make up a large portion of the population who buy these supplements a younger segment of the population is looking to joint health products to prevent issues later in life. He said the market is evolving to serve these changing needs by offering new innovative ingredients and delivery formats. Darren Landis president of Montanabased Hyalogic added that people are interested in prevention much younger. He reported that retailers are always asking about people starting these supplements in their 20s. Supplement purchase trends are often a good indicator of market evolution and change within the bone and joint health audience. According to Dr. Gerald Cysewski chief scientific officer with Hawaii-based Nutrex the company has found that sales of some of their joint supplements such as BioAstin Hawaiian Astaxanthin have been skewing to younger audiences to help prevent future damage and injuries. He added We ve found within our sales of astaxanthin that the demographic of customers can vary tremendously. In the past the market was geared toward seniors but we ve found that the younger generations are WWW.VITAMINRETAILER.COM AUGUST 2015 22 VITAMIN RETAILER starting on joint supplements. Food-Derived Ingredients While glucosamine and chondroitin are still major products in this category noted Daily newer emerging products including omega-3 fatty acids and herbal anti-inflammatory compounds such as curcumin boswellia ginger capsaicin and other ingredients are also quite important and could move into the lead for bone and joint health products. Daily said that in the new product category Vitamin K has become a major nutrient for bone health and preventing osteoporosis. He sees this nutrient increasingly being combined with vitamin D and calcium to control inflammation and keep bones strong. Bones constantly undergo remodeling with osteoclasts breaking bone and osteoblasts rebuilding new bone mass he explained. Inflammation causes the immune system to release chemicals called cytokines that stimulate osteoclast activity causing an imbalance in the osteoclast osteoblast activity that favors bone loss he said citing research published this year in the Journal of Immunology Research Article ID 832127 and conducted by Amarasekara DS Yu J Rho J. When it comes to new products in the market Daily also indicated that hyaluronic acid is something that is a relatively new product for joint health. He also pointed out that the manner of application for this product is different as it can be medically injected into joints with osteoarthritis as well as used orally as a supplement. According to Nutrex s Cysewski a new product they have created called JointAstin combines astaxanthin vegetarian glucosamine and boswellia serrata extract. He commented Since astaxanthin has been shown to support joint health combining it with a well-known joint nutrient like glucosamine creates an effective combination of ingredients for greater consumer results and satisfaction. Chapman agreed that glucosamine AUGUST 2015 WWW.VITAMINRETAILER.COM and chondroitin still lead the category but mainly because of a paucity of choice within the category he noted. He added that this is about to change with the introduction of innovative food-derived ingredients-- particularly those not sourced from shellfish--are gaining ground. The company s NEM (natural eggshell membrane) is one such ingredient the company features this highly effective ingredient in all of their joint health products. Redd Remedies offers Joint Health Original featuring Membrell Original NEM in once-daily capsules and black cherry flavor Soft Chews and Joint Health Advanced also featuring Membrell Original NEM in combination with food-based antioxidants and additional herbal support boswellia and turmeric for superior joint comfort Chapman noted. New Uses When it comes to new ways of using these supplements Daily of Daily Manufacturing added he was most impressed with the rise of topical joint health products. Ingredients such as emu oil capsaicin wintergreen oil MSM and white willow bark are among the ingredients most commonly used in topical preparations. According to Alene Johnson director of product education for Washington-based Barlean s the company has a new joint health product Joint Remedy. This supplement combines purified and concentrated palmitoleic omega-7 (from cold-water fish) and hyaluronic acid. Johnson noted that these two ingredients work together in a once-daily mini soft gel to support the lowering of inflammation and cushioning of joints because each serving contains 210 mg of pure palmitoleic acid (Provinal)--the same amount and specific ingredient used in studies showing a remarkable lowering of CRP in just 30 days and 40 mg of high-quality hyaluronic acid. Some of the new trends these manufacturers point to include delivering faster results. For example according to Chapman Redd Remedies the fact that consumers want quick results for joint health is one of the drawbacks to glucosamine and chondroitin as those ingredients can take up to six weeks to start working. In contrast he explained NEM offers consumers fast results within seven to 10 days. Furthermore he said consumers are looking for a joint product that goes beyond targeting cartilage alone. They want something to support the entire joint structure--the ligaments tendons synovial fluid and the cartilage. Landis said he believes hyaluronic acid is the best way to cushion joints which is one of main ways to protect the entire structure. When you lose the cushion in the joints you lose the motor oil that protects the structure and that is when you have problems. He added that chondroitin-protective fluids are the key to bone and joint health. In addition glycol amino glycan (GAG) are important because this longchain rope-like sugary molecule binds to water and moisturizes joints while creating the needed lubricating fluid preventing degradation and bone loss. Alternatives to Pills With pill fatigue becoming a major drawback for many daily-user consumers manufacturers are looking at different forms for their supplements. For example Redd Remedies offers the Joint Health Original Soft Chew as an alternative to traditional capsules and tablets. According to Chapman Unlike other chewable formats that often increase the suggested serving size we have preserved the once a day serving of Joint Health Original. Johnson pointed out that VITAMIN RETAILER 23 Bone and Joint Supplements-- Not Just for Seniors Barlean s has created a form for consumers to use in their daily regimen. Our Omega Swirl delivery system is an emulsification made with all natural berry flavors. Emulsification of dietary fatty acids such as omegas makes it easy for anyone--even those with digestive problems--to absorb and utilize these important ingredients. She pointed out that the smooth creamy texture and delicious flavors make the products easy and pleasurable to use each day. The key to seeing results is compliance and Barlean s is committed to helping their customers meet their daily supplement commitments with their emulsifications which make compliance and absorption easy for everyone. Hyalogic s Landis agreed consumers are tired of taking pills. Consumers are looking for chewables liquids and gummies ... our sales support this. Consumers are suffering from pill fatigue. Emphasis on Clinical Research When asked what the most exciting research is for these manufacturers clinical trials involving human subjects were a shared theme. Daily noted a very recent European clinical trial that found a supplement with glucosamine hydrochloride (500 mg) and chondroitin sulfate (400 mg) taken three times daily as highly effective for patients with osteoarthritis and pain in the knee. This study combined chondroitin sulfate and glucosamine for painful knee osteoarthritis a multicentre randomized double-blind noninferiority trial versus celecoxib is an extended report published by BMJ publishing group. Daily warned that several previous clinical trials had not shown effectiveness of these supplements and he believes this is due to differences in both quality and dose of the supplements. He cautioned that manufacturers need to be vigilant to make sure that high-quality ingredients are provided at the optimal dose. Landis explained the bone and joint health supplement consumer especially younger customers are increasingly demanding more scientific research. Retailers report consumers are asking about research directly ... consumers do their research online and then come in looking for specific ingredients and products. According to Landis the entire industry is relying more heavily on scientific research than before. This is a good thing he added because they more science behind it the better the industry will become. Chapman said the most important research he has seen in published peer reviewed clinical research journals involves the human research on NEM because it demonstrates the effectiveness of NEM on pain reduction joint comfort joint mobility and range of motion. Barlean s Johnson agreed about research that includes human subjects. She said We are always interested in omega-3 research that supports not only what we already understand about omega-3s but how we might use omega-3s to help those who are deficient. Dosages used in studies are of real interest to us--and of course WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com dailymanufacturing for info about this advertiser 24 VITAMIN RETAILER Go to www.vitaminretailer.com pni for info about this advertiser Bone and Joint Supplements-- Not Just for Seniors research that includes human subjects is very important. Cysewski of Nutrex also endorsed clinical trials with human subjects. I believe supplement manufacturers would be very interested in long-term (six to 12 months) human clinical trials with aging patients that demonstrate joint and bone health benefits offered by nutritional supplements he explained. Consumer Education Evolves Another trend Daily said he has seen developing is improving efforts by manufacturers and retailers to educate consumers. And he said he believes manufacturers are doing a better job of producing accurate and educational materials to help inform about new products how they should be used and their benefits. These tools are very valuable to retailers as they use them to help consumers make informed decisions about their purchases of these supplements he said. He also noted that the increase in obesity among Americans is likely to increase pressure on their joints and will lead to more health issues in this area. Johnson also agreed with Daily that manufacturers are focusing more on educating consumers instead of merely selling products. She acknowledged that retailers are busy so her company has tapped into resources such as online training programs for retail staff to learn more about the products at their convenience in order to share their knowledge with consumers. In addition we provide in-store demonstrations and product samplings as well as free consumer education cards and product education booklets she said. These materials encourage the consumer to learn more and provide solid information concerning benefits and research. Cysewski also supports the trend of educating consumers via education for retail store employees. Manufacturers like ourselves focus on education for store retailers as well as end consumers. We provide free brochures and books on our products as well as instore training for store employees he explained. Consumer Education is Key Concern When selling bone and joint supplements to consumers retailers cited consumer education as a key element. Dr. Phylis B. Canion owner of Organic Emporium in Texas described how she relied on Redd Remedies for bone and joint health supplements because of the level of support the manufacturer provides when it comes to educating consumers. One of the reasons I recommend Redd Remedies bone and joint health is (I know) if I have a question regarding the product I am able to speak with someone with knowledge of the formulation a personal touch. Canion said her best-selling bone and joint supplements are those made by Redd Remedies. 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 (The physicians I work with) know my passion for good health and the level of research I have done before making a suggestion she said. I only sell and recommend Redd Remedies Bone Health and Joint Health Advanced products. (I also provide) nutritional recommendations that I believe benefit the absorption of the product. According to Juanita R. Landon assistant store manager with Garner s Natural Market in South Carolina clinical research and consumer education are key features in selling bone and joint health supplements. She pointed out that her customers have achieved excellent results using supplements that feature natural sources instead of synthetic ingredients. The body responds better to nutrients it can identify instead of synthetics she said. (During) the four years of working at Garner s I have personally witnessed customers dropping prescriptions and rebuilding bone density with New Chapter Bone Strength Zyflamend. Studies have shown plantsourced calcium and trace minerals in Bone Strength help support not only joint s bone strength but also its ability to flex straighten and bend. Landon said clinical studies supports the anecdotal results she has seen in her customers use of the product saying its multi-herbal formulation in conjunction with its active phytonutrients help improve flexibility and mobility. I feel the great response to this product is because of the whole food ingredients. She also appreciated the education that New Chapter provides her employees so they in turn can educate customers. New Chapter s regional representatives and national trainer visit our store about once a month to convey the need for these supplements. They also talk one on one with each of our employees to answer any questions. She commends the manufacturers efforts to educate the consumer directly. New Chapter extends an extra 20 percent discount to our customers she said gives our store great free information pamphlets and buys retail display space to highlight their products and their benefits when they have a promotion. VR References Woolf AD and Pfleger B Burden of Major Musculoskeletal Conditions Bull World Health Organ 2003 81(9) 646 656. Treating Osteoarthritis with Chondroprotective Agent David S. Hungerford MD. Professor Orthopedic Surgery Chief Division of Arthritis Surgery Johns Hopkins University Baltimore MD About Joints. Hochberg MC Martel-Pelletier J Monfort J et al Combined chondroitin sulfate and glucosamine for painful knee osteoarthritis a multicentre randomised double-blind non-inferiority trial versus celecoxib Ann Rheum Dis (10.1136 2014-206792). Extra Extra Visit www.vitaminretailer.com to watch manufacturers educational videos on bone and joint supplements. i For More Information Barleans (360) 922-1526 Daily Manufacturing (704) 782-0700 Hyalogic (866) 318-8484 Nutrex Hawaii (800) 453-1187 Redd Remedies (888) 453-5058 AUGUST 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 27 Helping the Brain Gain The need to keep the brain sharp--however you want to define that--is no longer an old person s problem. By Pete Croatto T he need for memory and cognition supplements has gone well beyond where do I know this person Consumers interested in these products want to maintain an active lifestyle and they want to stay confident in their abilities said Mark Underwood president of Quincy Bioscience in Wisconsin. They ve got to be competitive in the workplace or if they re looking toward retirement they want to be able to enjoy retirement. Staying sharp is a big takeaway. More and more people are overwhelmed with information and heavy cognitive demands on a daily basis said Marci van der Meulen national sales manager retail division at Nordic Naturals in California. Supplemental nutrition that supports optimal brain health is among the most important a person can have. Do a little digging and you can understand the validity of van der Meulen and Underwood s assertions. People are living longer. Life expectancy in the United States reached an all-time high of 78.8 years in 2012 according to the U.S. Centers for Disease Control and Prevention. That increased life span complemented by increased health costs and reduced support from pensions leads to a brewing retirement crisis in the lessthan-cheery words of the Center for Retirement Research at Boston College. Staying active in the workforce--and 28 VITAMIN RETAILER let s be honest everyday life--requires some technological proficiency. What programs matter That may evolve by the time you finish reading this sentence. A study from Capital One Financial Corp. and Burning Glass Technologies found that digital and computer skills have become essential for nearly 80 percent of middle-skill jobs such as office assistants and sales reps. Thirty years ago Underwood said you could have a strong back or a strong mind. In today s information age you ve got to have a strong mind. You ve got to be sharp in everything you do. Every career has got an intellectual or informational aspect of it. People have to stay competitive. Neil E. Levin CCNN DANLA nutrition education manager for Illinois-based Now Foods has observed a rapid escalation of cognitive function products for the growing number of people approaching retirement age. The reason for the interest is more personal avoiding the slow mental and physical decline of their elders. And customers want to do that without adding one more drug said Lynn Bednar owner of retail store Walsh Natural Health in Evanston IL. Consumers are looking for something that will [maintain their mental acuity faculties] while ideally giving a noticeable and relatively quick memory brain boost and hopefully provide some protection as well to the more serious neurodegen- erative disorders said certified nutritionist Dr. Mark Kaylor PhD founder of the Radiant Health Project and a consultant for New Jersey-based Mushroom Wisdom. In short Dr. Kaylor said they want short-term benefits along with longterm protection and prevention. Levin credits the memory and cognition market s robust health to more than a new generation wishing to avoid the fate of their parents. Supplement manufacturers he said have benefitted from the recent availability of clinically validated ingredients that support this goal. How so While much research has been done on disease prevention and treatment these new ingredients also have relevant studies on healthy populations that allow us to make legal structure-function statements that indicate key uses of these materials in dietary supplements Levin said. The ability to penetrate the blood-brain barrier and then to influence and even improve still-healthy people s mental functions in standardized tests make these new products powerful tools for adults of all ages to manage their brain function and mental acuity. Consumers can stay alert regardless of task. Of course it s equally important to remember the little things like where we left our keys said van der Meulen. Not Just a Senior Moment The research also addresses brain health in different ways which means customers WWW.VITAMINRETAILER.COM AUGUST 2014 WWW.VITAMINRETAILER.COM MAY 2015 Celebrating 20 Years of Excellence 1994-2014 and manufacturers can enjoy the benefits of a large market. Sometimes the parties are one in the same. Underwood is proud of Quincy Bioscience s brain support supplement Prevagen--which features apoaequorin a protein originally obtained from a specific species of jellyfish called Aequorea Victoria--but admits to using other brain-friendly supplements. It offers more hope for someone to try this if they haven t had success with something else or add this to their regimen to get increased performance Underwood said. Fish oil and Prevagen do not do the same thing but they re also not intended to compete with one another. I take both every single day. One does one thing which is clearly understood and one does something else. There s a complement of things to get a well-rounded supplementation for what the brain needs. New brain- and cognition-preserving mechanisms have been identified said Jolie Root senior nutritionist and educator at Carlson Laboratories in Illinois. What started as a Ginkgo biloba story has evolved. Root detailed these mechanisms--and their nutritional options Stabilizing brain volume (omega-3 and blueberries pterostilbene) Preserving cognitive flexibility (omega-3) Slowing aging of the tissues in the brain (omega-3 pterostilbene and other polyphenols curcumin green tea phosphatidyl serine resveratrol) Supporting mood (omega3 and vitamin D for serotonin synthesis and function omega3 pterostilbene and vitamin D for inflammation and oxidative stress) Improving cell signaling thus memory learning executive function and focus (omega-3 DHA and phosphatidyl serine) Supporting plasticity or the growth of new neural connections at every age (DHA). Clearly these options are not just for the older population. Millennials Levin noted are immersed in technology so maintaining focus is a constant issue. Supplements in the cognitive health subcategory van der Meulen said will continue to bloom thanks to today s AUGUST 2015 WWW.VITAMINRETAILER.COM Your brain controls how you sleep at night. Your brain controls your immune system. Your brain controls how you feel about yourself-- your moods your emotions. Your brain controls your personality. --Mark Underwood President Quincy Bioscience fast-paced world and the ever-present need for everyone to be as mentally sharp as possible. Concerned by the recent tales of athletes struggling with brain injuries more and more parents are considering natural options to help their sports-loving children recover Bednar added. It s very broad the retailer said of brain function noting that depression falls under that category. And that s not all. Your brain controls how you sleep at night Underwood said. Your brain controls your immune system. Your brain controls how you feel about yourself--your moods your emotions. Your brain controls your personality. Manufacturers Response What s the manufacturers response The answer is variety variety and more variety. Separate products with vetted ingredients. Combination formulas. You name it. Carlson has gotten behind pterostilbene the aforementioned antioxidant that Root extolled earlier. Vascular aging is accelerated by oxidative stress and poor glucose control two factors that are supported by supplemental pterostilbene she said. Studies hint that pterostilbene lowers blood sugar and raises insulin even better than some leading pharmaceuticals. Now Foods has an exhaustive array of brain-centric supplements. At least three sup- port mood. Two of them concentrate on dopamine the neurotransmitter that helps control the brain s reward and pleasure centers and also helps regulate movement and emotional response Levin said. L-tyrosine and L-phenylalanine precursors to norepinephrine and dopamine are in Now s True Focus. The company s Dopa Mucuna is a velvet bean extract that provides the body with 15 percent L-Dopa the dopamine precursor. According to laboratory studies Magetin the company s patented form of magnesium may facilitate a relaxed mood. The research behind Pycnogenol the French maritime pine bark extract distributed by Horphag Research (Geneva Switzerland) is proof that the target audience for cognitive and memory supplements is anyone. Memory and cognition are important for all of us at all ages said S bastien Bornet vice president global sales and marketing at Horphag Research. We view this category [cognitive function] as part of a truly holistic approach of antiaging health and well-being. Among 15 years of relevant studies Pycnogenol has been shown to improve overall cognitive function in the workplace (Journal of Neurosurgical Sciences 2015) as well as improve memory and test scores in healthy college students (Panminerva Medica 2007). Add omega-3 DHA and vitamin D3 to the lifelong brain health plan. Studies have shown the synergistic influence of the two nutrients in promoting balanced cognitive functions throughout life said Scott Minton PhD Nordic Naturals scientific advisor. Nordic Naturals products include Omega-3 Phospholipids Ultimate Omega D3 and Baby s Vitamin D3. For example Minton continued recent studies show that vitamin D3 may support the growth spurt in the brain (increased size number of cells) during the third trimester of pregnancy and strongly influences a range of cognitive activities after birth by modulating the amount and activity of neurotransmitters like serotonin dopamine and oxytocin--at the genetic level. Meanwhile Minton said DHA helps regulate the release of neurotransmitters like serotonin and dopamine and helps facilitate their normal balanced activity by increasing the fluidity (flexibility) of nerve cell membranes. VITAMIN RETAILER 29 Helping the Brain Gain Mushroom Wisdom successfully isolated amyloban from the wellresearched Lion s Mane--a favorite of retailer Bednar. The company sells it as Amyloban 3399. Amyloban intrigues Dr. Kaylor aside from its brain benefits he said it has shown improvements in a range of other imbalances including sleep disorders (i.e. sleep apnea) as well as improvements in mood and overall quality of life. Multi-tasking is not unique to Amyloban 3399. Pycnogenol s effectiveness extends to heart joint and skin health. Aside from improving memory in a 90-day study Prevagen also helped subjects get more shut-eye. In the 90day study of people who reported sleeping seven hours per night or less participants increased their amount of sleep by an average of 37 minutes per night after taking Prevagen. Magnesium has been deemed essential for heart health and other categories. In herbal formulations nootropics (ginkgo bacopa lavender etc.) promote cerebral circulation act as cerebral anti-inflammatories have neuroprotective activity and often relieve anxiety said David Winston president and founder of Herbalist & Alchemist in New Jersey. However nootropics are typically combined with adaptogens and nervines. Herbalist & Alchemist offers several products geared toward brain function-- including David Winston s Clarity Compound and David Winston s Focus Formula--featuring nootropics. Adaptogens or nervines appears in all. Adaptogens are herbs which enhance both HPA (hypothalamo-pituitary-adrenal) axis and SAS (sympatho-adrenal system) function which help improve endocrine immune cognitive and nervous system activity Winston said. They also help us to adapt to a wide variety of psychological environmental and physiological stressors. Nervines are herbs which are gently calming helping to promote emotional balance and to relieve anxiety and irritability. Consumers surely adore having so many options that provide a range of benefits. How do retailers decide what to stock And after doing that how do they get the right supplement in their customers hands Raising Shelf-Awareness To answer the first question Bednar played quizmaster. Is this product from a company I trust Where is the company getting its raw materials Does the product use the study levels of the nutrients Do the nutrient combinations make sense Can I see what each ingredient is doing in the product Companies looking to build a relationship with a retailer must share this information--and make it easy to understand. If I can t give a short bit [to customers] about why this product is beneficial then I m not going to sell it she said. Horphag s Bornet also advised retailers to look for branded safe and evidence-based ingredients. Levin at NOW Foods said the same rule applies in dealing with any dietary supplement company Seek out companies with robust testing programs and a track record of GMP (good manufacturing practice) compliance as a benchmark of high quality and dedication to safety and efficacy. What retailers recommend and customers take can be two separate things. In her store Bednar s customers favor old standbys like magnesium and B12. It s the Midwest she reasons. People are more conservative. Transitioning to more exotic options requires trust. Once someone is 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com horphag for info about this advertiser Helping the Brain Gain comfortable we ve made a good recommendation and it s made a difference she said they can go deeper. Getting there requires patience. We use education Bednar said. We re not pushy. We give them information [such as research and booklets]. Sometimes they want to think about it. She noted that men typically jump on a recommendation while women ponder their options. Research about these products is certainly growing but with all the science and functions involved in brain health and its accompanying supplements retailers must be careful to avoid making unapproved health claims. The federal regulations govern structure-function statements for all dietary supplements Levin said. Thus we are not be allowed to make medical claims including those that improve any structure or function of the body. We can dis- cuss how these supplements support already healthy and normal structures and functions such as Supports Memory Learning and Alertness Crosses the Blood Brain Barrier Promotes Brain Health and Cognitive Support. Of course if a retailer is stumped he or she can turn to the company providing the product. By opening direct lines of communication companies can help ensure that research findings and product benefits are properly messaged and develop relationships through interaction Bornet said. Here again the information provided must be based on facts not repurposed information. That information will become increasingly crucial. Underwood believes brain health is the greatest health need of the 21st century and not just in the United States--China and Japan are growing disproportionately old. Take obesity he said. Ultimately you can diet. With the brain when you lose a certain amount of brain cells you re not really going to get them back. Technically your brain can regrow them but it just doesn t happen very fast. You need to be ahead of the curve with brain health. A silver lining exists in the grey matter. Maintaining independence longer has profound impact on both health care costs and quality of life Levin said but that means a bigger imperative to research. The resulting strategies can help adults of all ages to function at their mental peak for longer than ever before. And we ll be able to find our car keys no sweat. VR Extra Extra Visit www.vitaminretailer.com to read about choline and its role in healthy cognitive function. i For More Information Carlson Laboratories (800) 323-4141 Herbalist & Alchemist (908) 689-9020 Horphag Research (U.S. branch) (201) 459-0300 Mushroom Wisdom (800) 747-7418 Nordic Naturals (800) 662-2544 NOW Foods (888) 669-3663 Quincy Bioscience (855) 331-7721 FAMILY OF PUBLICATIONS www.VitaminRetailer.com www.GlutenFreeRetailer.com Branch Out and Join VRM Media s 1995 20 Y ars Celebratingellence e of Exc 2015 www.NaturalPractitionerMag.com www.NIEmagazine.com www.FitnessTrainerMag.com Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Roy Kieffer at 719-358-9838 or e-Mail RoyK VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VRMmedia.com 32 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 2015 Retailer of the Year A family way Matt Candace Jeff and David Garner. Retailer of the Year images provided by Jeff Hammond Hammond Photography. Garner s Natural Life Bold business decisions and a family atmosphere build success in South Carolina. By Anne Lee andace Garner leads by example. She listens she nurtures and she is the picture of good health according to the employees at Garner s Natural Life stores in Greenville and Columbia SC. Those who work for Garner insist they could not have a better boss ... and they are as delighted as she is that Garner s Natural Life has been named Vitamin Retailer (VR) Magazine s 2015 Retailer of the Year Garner returns the compliment noting that those who manage and staff her 34 VITAMIN RETAILER C stores encourage customer loyalty and work well with each other. They are nice because they want to be not because they have to be she said. They are sincerely committed to helping people feel better. And people who want to feel better are used to coming into either Garner s Natural Life location for nutritional supplements vitamins herbs in bulk supplement and tincture forms homeopathic remedies aromatherapy and beauty and body care items. The makeup of each store is everything that has to do with wellness Garner explained. And we sell no food except for protein supplement bars and nutrition shakes. The clientele of Garner s Natural Life tends to research products before coming into the stores. And a lot of that research is done on the internet Garner said. We try to help with education with learning about products then letting them make their own decisions. That s a big part of what we do. A 20-plus year member of the Natural Products Association Garner s Natural Life has an ambitious mission statement To provide world-class customer service and education while offering superior health products in a fun and friendly shopping environment. To that VR s editors offer an emphatic mission accomplished WWW.VITAMINRETAILER.COM AUGUST 2015 Columbia ess Associate enter) Welln (c Lauren Small a Store The Columbi Business Roots Garner s Natural Life is in her blood said Garner adding that her stores are rooted in Garner s Natural Foods an entity begun in 1969 in a 750-foot trailer by her former mother-in-law (now 98 years old) and her sons. Garner who grew up in Elyria OH and majored in transportation and logistics at Kent State University had been working in the Greenville area when she went to the trailer to buy something in the latter half of the 1970s. Not too long later she met son Robin Garner at a gym. When they married in 1978 Candace Garner joined the family business. The couple was married for 21 years and raised four children--David Jeff and twins Matt and Missy. After they divorced they stayed in business together. Robin Garner died at a time when the 18 000-square-foot store they had been operating was experiencing a decline in business as it faced competition from newer bigger entities including Whole Foods Market. Candace Garner had to re-evaluate the entire operation a rented space that included what she described AUGUST 2015 WWW.VITAMINRETAILER.COM as a well-shopped wellness department along with a deli restaurant produce section and a bakery. I knew I had to reinvent our business model and I had an epiphany it was time to do something different she recalled. The something different was to focus only on wellness items. So in 2008 she closed that 18 000-square foot store in the McAlister Square shopping center and brought a business with a new focus and altered name to a 3 500square-foot space in the newly built South Pleasantburg Drive shopping center anchored by Fresh Market a grocery store chain with gourmet meat and seafood departments which Garner noted is ranked No. 7 by Consumer Reports. I figured that if 80 percent of customers followed us to a new place we would be okay she said. And I am really happy they did because I really didn t have a Plan B. Her move paid off well--so well in fact that she took the advice of a friend who is a developer and opened her second Garner s Natural Life store in Columbia in August 2010. Columbia is both the state capital and a university town Garner noted adding it took awhile to get the city interested in Garner s. The Columbia store is 1 400 square feet--less than half the size of the Greenville store and has been doing very well according to Nick Beers Columbia store manager. Beers said those who frequent the store are not likely to be university students customers tend to be in the age range of 25 to 60 with most in their 40s. The store is stocked with vitamins herbs protein bars liquid tinctures and personal care items such as sunscreen. This year Garner s Natural Life is expanding. They are adding a new store in the Greenville area on Woodruff Road in Mauldin. Family History In the years that Garner was making her bold business moves her sons started to work with her. Jeff her second son volunteered to go to the Columbia store where he is in charge of receiving and doing all the accounting down here-- the money part of it. Mom s not down VITAMIN RETAILER 35 2015 Retailer of the Year described her current position--office here so I do the bank runs. Seed to Shelf manager-- as involving anything that Said his mother Actually Jeff s the Garner s has strict requirements about goes on in the back room and what goes the products allowed on the shelves in smart one. He doesn t have to deal with on with the management team and in me every day. There are advantages and its stores and buys from companies with the break room. disadvantages to working with family transparent processing procedures Rampey who previously worked in the and I do want them to work harder and Orrell said. We are super picky about greenhouse nursery industry said she not make any mistakes. what we bring in she added. Garner s came to Garner s 13 years ago because Angie Orrell manager of the does most of its buying directly from of her interest in herbs. I knew I wanted Greenville store emphasized that companies though it will buy items such Candace Garner is not at all a as hydrogen peroxide bandages Alex Angel (L micromanager. We are free to and bug and hair sprays from dis) assists custom er in Greenvi be who we are she said. tributors. lle In the past year Garner s I want to see from seed to daughter-in-law Andrea Ullua shelf the process a product went who is Ecuadorian and bilingual through explained Orrell adding joined the Greenville operation. that she and David Garner are in And Garner s daughter Missy charge of keeping quality items in Gerscovich who lives and works the Greenville store. in the Washington D.C. area She noted that the Gaia prodweighs in regularly. We laugh a ucts that Garner s sell have a lot or would be clobbering each smartphone app that tells buyers other said Garner. My children and consumers where ingrediwere young when their father ents were grown when they were died and that drew us all togethpicked when they were bottled er. She added that son Matt and his and when they were shelved. All wife Andrea are parents of 4-year-old manufacturers she added should Mia and that Missy is expecting. have third-party testing. Before Garner streamlined and Recently Orrell could not get full moved her business within Greenville information on a product Garner s she employed 55 people in various carried and decided to switch to a capacities. We took 15 with us she similar product from another comparecalled. Other people went to work ny. It s a dream for companies to with business friends we had. Some have their products on Garner s went on unemployment. I said I would shelves she said. The Columbia store orders its own write everybody recommendations. merchandise with 80 percent of it The staff was awesome and I felt really akin to what s in the Greenville store bad. according to Juanita Landon assisAmong those whose jobs were elimitant store manager. She explained nated was Rebecca Zane who had that she Beers and two other fullbeen in charge of purchasing for the a bi anager Colum tant Store M time employees have divided the restaurant. I knew it was losing money Landon Assis Juanita job of ordering fairly equally with for the store said Zane who began each contacting a specific list of working for Garner s in 2000. Having a to pursue plants but I did not like workmanufacturers. major in education and Montessori ing outside. It got much too hot she school training Zane found another said. means of employment from 2008 to Beautiful Environments Keeping her at Garner s is Rampey s 2010 she babysat the daughter of What Garner s Natural Life customers get love of the store and its family atmosGarner s coworker Vanessa Rampey along with their purchases is caring phere along with her longheld interest Garner s receiving manager. That was attention from all store employees when her daughter was three to five and in what herbs can do to heal people. whether the employees are managers For me it s a really good opportunity it was really awesome Zane recalled. wellness associates out on the store s to manage people and a good learning It gave me a taste of what it s like to be floors or cashiers behind the counters. experience Rampey said. We are like We keep beautiful stores and give such a mother. a family and we all have to have that attention to customers when they come Zane who always kept in touch with in Garner said. You don t feel rushed integrity of caring. Customers come Garner and the Greenville store employwhen you come in. We ll direct you to ees returned to Garner s in 2010. She first. 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 2015 Retailer of the Year where the products are and usually help you find them and answer your questions. These are not huge big box stores where customers are left craving attention. We are so conscious of customer service and it s something I notice everywhere I go. Garner Orrell said has been quite successful in winning manufacturer-sponsored trips for her imaginative eyecatching displays of their products. Candace does the coolest displays Orrell said. She ll move a few pieces from store to store and still make it look fresh. She s not a big spender or a waster. Garner s adeptness at feng shui also benefits the Columbia store according to Landon. Her store displays get repurposed and she uses all natural green elements she said. And the family has a green thumb. Jeff Garner grows plants and flowers for centerpieces inside the store and for planters outside the Columbia store Landon said. The Greenville store offers a Zen Den where customers and browsers can read books from the adjacent book section or the literature about various products that is folded into displays. Orrell explained that the companies who provide the literature can say what we can t such as how long is this guaranteed or how well this will work cling program since its landlord provides garbage dumpsters but no recycling containers. We let customers know they can bring in empty bottles and our employees diligently rotate taking them to their homes where they have curbside pickup and different recycling days Orrell said. That way too the customers remember what they bought. The Columbia store offers a bottlerecycling program but it is Jeff Garner who routinely delivers the goods to the recycling center near the store Landon said. a local chiropractic practice. Last summer the Columbia store brought protein and electrolyte replenishment drinks to a run sponsored by the Richland County Sheriff s Department. And in April 2016 she added the store will be partnering with Pawmetto Lifeline a not-for-profit animal rescue organization for its annual half-marathon--much like the Greenville store does with the Greenville Humane Society for its annual August Mutt Strut a two-mile walk run which has Papa John s as its main sponsor. Educating in Store and Online Community Outreach On Saturdays Garner s in Greenville offers chair massages by a massage therapist or consultations with a chiropractor Orrell said adding the two tend to alternate weekends. And because of Garner s focus on education the Greenville store offers community chats usually three times a month but sometimes as often as 10. We don t ever want to try to sell anything at these events so we let customers take over and exchange ideas with each other explained Orrell. Sometimes the facilitator is the chiropractor and he talks to people about topics such as falling down and aging. We may have essential oils classes and those oils are safe to use on infants or adults even those on medication Orrell continued. We may teach people how to make really cool things they can give as gifts. Because of space considerations Garner s in Columbia tends to go out on foot within the community Landon said. She listed some of the store s more recent activities a women s heart health day Kroeger s employee appreciation day and a customer appreciation day at A large part of Garner s customer service is the employee knowledge base. Orrell for instance spends part of every workday on her tablet researching trends and findings. Pointing to this whole new age of social media she spoke of the ongoing videos made at each store for posting on the Garner s Natural Life website. Landon explained that the videos are made on an iPad and usually feature Garner s Natural Life associates talking about products they have tried. For instance she made a video talking about an alfalfa product that overturned a digestive problem I had for quite some time. In a previous career Orrell sold cancer diagnostic machines to physicians and said she came to Garner s Natural Life first as a customer then as a part-time wellness associate. She described Garner s as a most healing place. Nine of the 20 members of the Greenville operation and two members of the Columbia operation have completed the training to become Certified Natural Health Professionals. Garner said she pays salaries while her employees are in training and that training has been offered in various formats. Beers for instance completed an eight-day program in Las Vegas NV. Others have gone to classes offered one at a time. Zane attended classes in the Fall of 2013 and since the certifying institution allows graduates to retake courses at no additional charge she did the program over again in January 2014. Customers can contact C.N.H.P.s on the Garner s website. WWW.VITAMINRETAILER.COM AUGUST 2015 Eco-friendly Practices Orrell described the environmentally wise features of the Greenville store bamboo flooring a lot of shelving and an industrial ceiling with LED lighting that gives off less heat. And there are fresh flowers always outside of the stores and flower wreaths on the doors. The Greenville store runs its own recy38 VITAMIN RETAILER Handling Customer Queries Garner s Natural Life employees are used to answering questions. They will advise from their own knowledge base but they will not recommend a customer defy or disregard doctor s orders or prescriptions Orrell said. If a customer came in complaining of pain from inflammation in the joints Rampey would likely recommend a product made with a substance found in turmeric--curcumin which helps reduce swelling in the joints. If a customer told Zane his skin was itchy she would first ask him how much water he drank. I m the kind of person who asks a lot of questions how much water and are how getting enough healthy oils And then I would probably show him something topical that really cools something like an absorbent argan oil or shea butter which is really pure. But first I would be making sure he has a really good foundation before treating his system. Garner listed joint health blood pressure weight loss detoxing and men s and women s issues--the whole gamut on both sides --as the top concerns voiced by customers. To meet those concerns she said the Greenville store is largely divided up into functions including a women s section with items that address PMS menopause peri-menopause and weight loss a children s section featuring products such as vitamins remedies for attention deficit disorder teas for nursing mothers teething aids baby creams and shampoos and a men s section offering products for concerns such as libido energy hair skin and nails. Aging is a big thing now Garner noted. And there s high blood pressure weight loss constipation and blood sugar issues. Both Beers and Orrell noted that summers are the least busy time for the stores. People are out vacationing Orrell said. December is busy and so are January February March and April when people have made New Year s resolutions and are still sticking with them. as their biggest rivals. We do not have an online store presence but we do ship and mail orders to those who ask us. We have no shopping-cart online store yet. Garner said she and her employees maintain a good relationship with vendors. Garner s Natural Life also is using a recently installed system to track customer spending habits and hopes to add a frequent buyer card soon. We are working diligently to have it set up she said. Christmas. The cards are 40 for 50 worth of purchases and 75 for 100 of purchases. We don t do it all the time she noted. Just four or five times a year and just for a weekend. Positive Perceptions Orrell pointed to the diverse staff of Garner s Natural Life. We have dreadlocks bilingual folk people who are ultra conservative people who are real Southern sweeties as well as a range of ages. As for Garner Orrell admitted she sometimes finds it hard to talk about her without getting teary. She pointed to Garner s families-come-first policy. If news of a family member being in an accident or falling ill comes to an employee Garner insists you leave work that minute to be with your family no matter whatever amount of time is needed. I never had a boss who s taken care of me that way. Zane said that Garner is the best boss in the world. She totally deserves this (award). She puts good energy out there and wants what s the best for everyone and it all comes back to her. Orrell noted The magic of our stores is that we re givers. Candace takes care of people and we all have good intentions and we have been completely blessed because of it--and that s something I learned from Candace. Garner focused on the team spirit. I m so proud of our team I ve always known that we have extraordinarily gifted people who by some fate all found their way to Garner s she stated. It s all of them and their diverse knowledge and skill set that have helped define who we are today. For their hard work to be recognized on such a national level is beyond exciting and brought me to tears. It s a huge honor that they all so rightly deserve. VR Closest Competitors Garner listed Whole Foods Market and the Vitamin Shoppe and internet stores AUGUST 2015 WWW.VITAMINRETAILER.COM Orrell said the Greenville store is moving ahead in its online marketing approach especially since promoting 10-year employee Susan Ledbetter to the newly created role of marketing manager. Because of its proximity to the Fort Jackson Army base the Columbia store routinely mails orders especially overseas. We re a one-shop stop and there s a post office in our shopping center Landon said. Orders are taken in person from persons stopping in as well as by phone or email. We just shipped a product to Georgia to a person who heard of a specialty product (Palmetto Harmony CBD Oil) not available in all states she added. The stores do offer gift card specials during holiday times Mother s and Father s Days Black Friday and Extra Extra Visit www.vitaminretailer.com to see more pictures of the Garner s stores. VITAMIN RETAILER 39 PRODUCTSPOTLIGHT Ancient and Modern Herbal Remedies BY JANET POVEROMO A rchaeological evidence indicates that the use of medicinal plants dates at least to the Paleolithic approximately 60 000 years ago. Written evidence of herbal remedies dates back over 5 000 years to the Sumerians who created lists of plants. A number of ancient cultures wrote on plants and their medical uses. In ancient Egypt herbs are mentioned in Egyptian medical papyri depicted in tomb illustrations or on rare occasions found in medical jars containing trace amounts of herbs. The earliest known Greek herbals were those of Diocles of Carystus written during the 3rd century B.C and one by Krateuas from the 1st century B.C. Only a few fragments of these works have survived intact but from what remains scholars have noted that there is a large amount of overlap with the Egyptian herbals. Seeds likely used for herbalism have been found in the archaeological sites of Bronze Age China dating from the Shang Dynasty. More than 100 of the 224 drugs mentioned in the Huangdi Neijing an early Chinese medical text are herbs. Herbs were also common in the medicine of ancient India where the principal treatment for diseases was diet. De Materia Medica by Pedanius Dioscorides a Roman physician remained the authoritative reference of herbalism into the 17th century. The documentation of herbs and their uses was a central part of both Western and Eastern medical scholarship through to the 1600s and these works played an important role in the development of the science of botany. Today herbal remedies are still important to the population. Consumers need only visit their local health food store for a variety of herbal products such as the ones listed below. The Healthy Kid s Support Kit David Winston RH(AHG) company founder and clinical herbalist with New Jersey-based Herbalist & Alchemist developed comprehensive kits as selected solutions to common concerns. The kits are conveniently packaged and contain detailed usage guidance. The latest addition to the kits is Healthy Kid s Support. These alcohol-free products include Healthy Kid s Compound to support healthy immune function Kid s Calmpound to balance healthy nervous system function Kid s Tummy Relief to promote healthy digestion and Astragalus glycerite which also supports healthy immune function. David Winston s guidance in the package explains when to use each product. The MSRP is 44.95 for four 1-oz. bottles. For more information call (800) 611-8235 or visit www.herbalist-alchemist.com. Natural Rest With Herbs Florida-based Tranquilo Enterprises LLC offers Tranquilo Sleep & Relaxation Formula an herbal amino acid blend that induces feelings of serenity and sleepiness. Tranquilo Sleep & Relaxation Formula (MSRP 39.99 90 capsules) was co-formulated by an MD who is board certified in sleep medicine. The formula is a safe and effective alternative to prescription drugs and has no lingering morning hangover feeling according to the company. For more information call (954) 95-SLEEP or visit www.tranquiloonline.com. Anxiety Tonic PureLife Organic Inc. in North Carolina offers PureLife s Anxiety a natural alternative method to help rid anxiety depression and stress. It is an herbal and holistic tonic that may affect the way chemicals are released from the brain balancing adrenaline cortisol and dopamine levels. The anti-anxiety remedy targets emotionally aroused brains and safely alters the way consumers respond to feelings according to the company. The formula is blended with St. John s wort chamomile lemongrass wood betony and skullcap (MSRP 23.95 2-oz. bottle). For more information call (910) 279-9059 or visit www.miracleskinrelief.com. Calming Lemon Balm Utah-based Twinlab Corporation introduced Alvita Lemon Balm Herbal Supplement in 2014. The tea bags (MSRP 8.19 24-ct.) are made with premium-quality organic lemon balm leaves and are traditionally used for calming support. The supplement is both certified organic and gluten free. For more information call (800) 6455626 or visit www.twinlab.com. Cholesterol Support Florida-based Reserveage Nutrition LLC s new Bergamot Cholesterol Support with Resveratrol is a heart health formula utilizing three Mediterranean botanicals that help cholesterol levels triglycerides and lipids already within normal range and provide antioxidant support derived from grapes and an additional Japanese knotweed. The product features Reserveage Nutrition s patented Bergamot a clinically researched extract of the citrus fruit bergamot found in the region of Calabria in Southern Italy (MSRP 34.99 30-ct.). For more information call (800) 553-1896 or visit www.reserveage.com. 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Go to www.vitaminretailer.com pni for info about this advertiser SUPPLEMENTSCIENCE A Comparison of Benzodiazepine Drugs and the Amino Acid L-theanine By Gene Bruno MS MHS Chief Academic Officer Huntington College of Health Sciences tress and anxiety are commonplace for many Americans--and there is a class of medications known as benzodiazepines that are widely prescribed for anxiety. In fact hundreds of millions of prescriptions for benzodiazepines are written every year.1 L-theanine (gamma-ethyl-amino-L-glutamic acid) is a neurologically active amino acid which is also used for stress and anxiety.2 While benzodiazepines can certainly be effective pharmacological agents for treating anxiety they are not without adverse effects. Consequently safer viable alternatives to benzodiazepines such as L-theanine are desirable. This article will compare and contrast benzodiazepine drugs and L-theanine. S Common Benzodiazepines Mechanism of Action and Side Effects Common benzodiazepines prescribed in the United States include 3 alprazolam (Xanax) chlordiazepoxide (Librium) 42 VITAMIN RETAILER clonazepam (Klonopin) clorazepate (Tranxene) diazepam (Valium) estazolam (Prosom) flurazepam (Dalmane) lorazepam (Ativan) midazolam (Versed) oxazepam (Serax) temazepam (Restoril) triazolam (Halcion) quazepam (Doral) Benzodiazepines mechanism of action involves gamma amino butyric acid (GABA) the most common neurotransmitter in the central nervous system. GABA is inhibitory in nature and thus reduces the excitability of neurons which in turn produces a calming effect on the brain. The three GABA receptors in the body are designated as A B and C. Benzodiazepines bind to the GABAA receptor which potentiates GABAergic neurotransmission.4 Common side effects of benzodiazepines include drowsiness lethargy and fatigue while higher doses of benzodiazepines can result in impaired motor coordination dizziness vertigo slurred speech blurry vision mood swings as well as hostile or erratic behavior. Furthermore benzodiazepines are slowly eliminated from the body which means that repeated doses over a prolonged period can result in significant accumulation in fatty tissues. Consequently some symptoms of overmedication (impaired thinking disorientation confusion slurred speech) can appear over time.5 L-theanine Mechanisms of Action and Side Effects L-theanine is a predominant amino acid found in green tea comprising one to three percent of its content.6 7 Likewise L-theanine is found in some mushrooms.8 L-theanine appears to have multiple mechanism of action. Arguably most well-known is the fact that according to human electroencephalograph (EEG) studies it significantly increases brain activity in the alpha frequency band. This is associated with relaxing the mind WWW.VITAMINRETAILER.COM AUGUST 2015 without inducing drowsiness.9 In addition L-theanine is structurally similar to the excitatory neurotransmitter glutamate allowing it to weakly bind to glutamate receptors which apparently inhibits glutamate excitotoxicity. 10 Furthermore L-theanine increases serotonin dopamine GABA and glycine levels in various areas of the brain 11 12 although some research suggests it may also lower serotonin level.13 Unlike benzodiazepine drugs no adverse effects have been reported with L-theanine use.14 versus troubled--although none of the groups has significant effects during the induced acute anxiety state. Of course the best way to use L-theanine is on a daily basis not just during an acute anxiety situation. Conclusion L-theanine may offer a viable alternative to common benzodiazepine medications. In any case it is not advisable to simply stop use of prescribed benzodiazepines and switch to L-theanine. The best way to assess the situation is to discuss it with a healthcare professional. If no anti-anxiety medication is currently in use L-theanine is certainly worth trying in the first instance. VR Studies On L-theanine Various placebo-controlled human studies have examined the effects of L-theanine on stress and anxiety.15 16 17 18 The results showed benefits of L-theanine over placebo including Reduction in some physiological indicators of stress within 15 minutes Reductions in heart rate were likely attributable to a reduction of sympathetic nervous activation Anti-stress effects via the inhibition of cortical neuron excitation Suppressing the initial stress response Significantly reducing anxiety and reduced the blood-pressure increase in high-stress-response adults. In addition human research has shown that supplementation with L-theanine helped mental focus as demonstrated by an ability to significantly reduce error rates during a sustained attention task 19 and also by improving the processes of filtering out redundant or unnecessary stimuli in the brain from all possible environmental stimuli.20 These studies generally used between 100-200 mg of L-theanine daily although some research has shown benefit with as little as 50 mg.21 Human research has shown that supplementation with L-theanine helped mental focus as demonstrated by an ability to significantly reduce error rates during a sustained attention task... References 1 Cascade E Kalali AH. Use of benzodiazepines in the treatment of anxiety. Psychiatry (Edgmont) 2008 Sep 5(9) 21 22. 2 Juneja LR Chu D-C Okubo T Nagato Y Yokogoshi H. L-theanine--a unique amino acid of green tea and its relaxation effect in humans. Trends Food Sci Tech. 1999 10 199-204 3 Ogbru A. Benzodiazepine Drug Information. RxList Inc. Medically Reviewed on April 2 2015. Retrieved on June 15 2015 from http www.rxlist.com benzodiazepines drugs-condition.htm. 4 Griffin CE Kaye AM Bueno FR Kaye AD. Benzodiazepine Pharmacology and Central Nervous System Mediated Effects. Ochsner J. 2013 Summer 13(2) 214 223. 5 Fox C Liu H Kaye AD. Antianxiety Agents. In Manchikanti L Trescot AM Christo PJ et al (eds). Clinical Aspects of Pain Medicine and Interventional Pain Management A Comprehensive Review. Paducah KY ASIP Publishing 2011 543 552. 6 Kakuda T Yanase H Utsunomiya K et al. Protective effect of gamma-glutamylethylamide (theanine) on ischemic delayed neuronal death in gerbils. Neurosci Lett 2000 289 189-92. 7 Sadzuka Y Sugiyama T Sonobe T. Efficacies of tea components on doxorubicin induced antitumor activity and reversal of multidrug resistance. Toxicol Lett 2000 114 155-62. 8 Lu K Gray MA Oliver C et al. The acute effects of Ltheanine in comparison with alprazolam on anticipatory anxiety in humans. Hum Psychopharmacol. 2004 Oct 19(7) 457-65 9 Nobre AC Rao A Owen GN. L-theanine a natural constituent in tea and its effect on mental state. Asia Pac J Clin Nutr 2008 17 Suppl 1 167-8. 10 Nathan P Lu K Gray M Oliver C. The Neuropharmacology of L-Theanine(N-Ethyl-L-Glutamine). J Herbal Pharmacother. 2006 6(2) 21 30. 11 Nathan P Lu K Gray M Oliver C. The Neuropharmacology of L-Theanine (N-Ethyl-L-Glutamine). J Herbal Pharmacother. 2006 6(2) 21 30. 12 Egashira N Hayakawa K Osajima M Mishima K Iwasaki K Oishi R Fujiwara M. Involvement of GABA(A) receptors in the neuroprotective effect of theanine on focal cerebral ischemia in mice. J Pharmacol Sci. 2007 Oct 105(2) 211-4. 13 Yokogoshi H Kobayashi M Mochizuki M Terashima T. akehiko (1998). Effect of theanine -glutamylethylamide on brain monoamines and striatal dopamine release in conscious rats. Neurochemical Research. 1998 23(5) 667 73. 14 Theanine. Natural Medicines Comprehensive Database. Monograph last reviewed on December 17 2012 last updated on March 6 2015. Retrieved on June 15 2015 from http naturaldatabase.therapeuticresearch.com nd Search.aspx rn 2&cs &s ND&pt 100&i d 1053&fs ND&searchid 52048078. 15 Kimura K Ozeki M Juneja LR Ohira H. L-Theanine reduces psychological and physiological stress responses. Biol Psychol 2007 74(1) 39-45 16 Unno K Tanida N Ishii N et al. Anti-stress effect of theanine on students during pharmacy practice positive correlation among salivary -amylase activity trait anxiety and subjective stress. Pharmacol Biochem Behav. 2013 Oct 111 128-35. 17 Yoto A Motoki M Murao S Yokogoshi H. Effects of L-theanine or caffeine intake on changes in blood pressure under physical and psychological stresses. J Physiol Anthropol. 2012 Oct 29 31 28. 18 Higashyama A Htay HH Ozeki M Juneja LR Kapoor MP. Effects of l-theanine on attention and reaction time response. Journal of Functional Foods. 2011 3(3) 171 178. 19 Foxe JJ Morie KP Laud PJ Rowson MJ de Bruin EA Kelly SP. Assessing the effects of caffeine and theanine on the maintenance of vigilance during a sustained attention task. Neuropharmacology. 2012 Jun 62(7) 2320-7. 20 Ota M Wakabayashi C Matsuo J et al. Effect of Ltheanine on sensorimotor gating in healthy human subjects. Psychiatry Clin Neurosci. 2014 May 68(5) 337-43. 21 Mason R. 200 mg of Zen. Alternative & Complementary Therapies 2001 7(2) 91-95. 22 Lu K Gray MA Oliver C Liley DT Harrison BJ Bartholomeusz CF Phan KL Nathan PJ. The acute effects of L-theanine in comparison with alprazolam on anticipatory anxiety in humans. Hum Psychopharmacol. 2004 Oct 19(7) 457-65. Research Comparing L-theanine and Benzodiazepines Back in 2004 a double-blind placebocontrolled human study22 was conducted comparing the effects of 200 mg day of L-theanine 1 mg day of alprazolam (Xanax) or a placebo on measures of anxiety as part of a relaxed and experimentally induced anxiety condition. It is worth noting that 1 mg is a significant dose of alprazolam since doses of 0.25 mg and 0.50 mg day are often prescribed. The results showed evidence for relaxing effects of L-theanine over alprazolam or placebo with regard to whether a person felt tranquil AUGUST 2015 WWW.VITAMINRETAILER.COM Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peer-reviewed publications. VITAMIN RETAILER 43 Energy for the HEALTHANDNUTRITION Weary Graded exercise and proven supplement workhorses provide hope for chronic fatigue. By Mark Becker hronic fatigue syndrome is a debilitating and complex disorder characterized by profound fatigue that does not improve with bed rest. Between one and four million people in the United States--approximately 2.5 percent of the population--have chronic fatigue symptoms. Chronic fatigue syndrome is characterized by severe fatigue that has lasted six months or more. Additionally your health professional must have ruled out other possible maladies including sleep disorder anemia or depression. Finally according to the Mayo Clinic you must also have four of the following symptoms Fatigue Loss of memory or concentration Sore throat Enlarged lymph nodes in your neck or armpits Unexplained muscle pain Pain that moves from one joint to another without swelling or redness C Headache of a new type pattern or severity Unrefreshing sleep Extreme exhaustion lasting more than 24 hours after physical or mental exercise With chronic fatigue syndrome severe exhaustion occurs before the other symptoms although many people report a flu-like illness just before the long-term fatigue sets in. Chronic fatigue syndrome is also sometimes associated with anxiety irritable bowel syndrome and fibromyalgia. What Causes Chronic Fatigue Syndrome The cause of chronic fatigue syndrome is unknown. To discover possible triggers researchers are studying the relationship between stress the immune system toxins the central nervous system and activation of latent virus. Nonetheless scientists theorize and retailers should understand that chron- ic fatigue syndrome can be caused by one or more of the following Infections A variety of viruses including Epstein-Barr virus some types of herpes viruses and most recently the retrovirus XMRV have been linked to chronic fatigue syndrome. Genetics Some people may be more susceptible because of an inherited risk. Neuroendocrinology A complex interaction between neurotransmitters and hormones could be at the root of chronic fatigue syndrome. Trauma The physical stress related to surviving traumatic events has also been identified as a possible contributing factor. Chronic Fatigue Syndrome What Does it Feel Like Retailers need to understand that chronic fatigue symptoms differ between sufferers. Nonetheless severe WWW.VITAMINRETAILER.COM AUGUST 2015 44 VITAMIN RETAILER fatigue or chronic tiredness that interferes with work or daily activities is common. Your customers with chronic fatigue syndrome may also talk of pain and achiness and a brain fog that makes it hard to concentrate or remember recent events or details. Studies suggest that close to 80 percent of people who are living with chronic fatigue syndrome have never been formally diagnosed and are not getting the treatment they need but data also implies that getting a diagnosis early in the course of the disease--before having it for two years-- provides the best chance of improving symptoms through treatment. That said believe it or not one of those treatments may be exercise. Most anyone especially health food store retailers understand that exercise is important to anyone who wants to be healthy. However it poses unique problems for anyone with chronic fatigue syndrome. Many who exercise will tell you that even moderate exertion can make you feel exhausted. Therefore initially it could be discouraging. The irony is that even though exercise can make you feel fatigued short term a lack of exercise can make symptoms associated with chronic fatigue syndrome more severe long term. The key is moderation and pacing. Numerous studies demonstrate that even small amounts of exercise as little as six minutes daily can lessen pain and fatigue. Exercise and Chronic Fatigue Syndrome How can anyone even begin to assert that exercise can help someone with chronic fatigue syndrome Nonetheless it is possible as long as long as a graded routine is created that starts very slowly and then increases in very small increments. This means creating a plan and not deviating from it--even when having a good day. Less is more in a graded exercise routine. These small incremental changes will allow the body to adapt to the increased activity. And it will In fact according to a 2008 study published in the online version of BMJ Clinical Evidence light aerobic exercise such as walking helps people with chronic fatigue syndrome feel more energetic. There are many people with chronic fatigue syndrome who are reluctant to start an exercise rouAUGUST 2015 WWW.VITAMINRETAILER.COM tine because they believe exercise with exacerbate the symptoms. But the opposite is true. Always remember that total rest has a negative impact. Plus it often can promote a decline in cognitive health including onset depression. Retailers can truly have a major impact on customers suffering from chronic fatigue syndrome who are interested in beginning an exercise regimen. There are many compounds that will have a dramatic impact on those with chronic fatigue syndrome that want to feel better through exercise. The following are worth considering and are widely found in health food stores CoQ10 Ubiquinol A fat-soluble coenzyme found in the mitochondria of most cells. It is one of the most frequently used supplement for the treatment of chronic fatigue syndromerelated fatigue because of its importance in the production of adenosine triphosphate (ATP) the cellular source of energy. In addition to reducing fatigue ubiquinol may alleviate muscle weakness and pain. It is also one of the few supplements that may reduce cognitive dysfunction. Its role as a free radical scavenger may lead to improvement in immune responses in patients with chronic fatigue syndrome. D-ribose This compound is needed to increase the synthesis of cellular energy in muscles. Muscle energy synthesis has been found to be lower in those with chronic fatigue syndrome. When taken as a supplement D-ribose has been shown to enhance muscle cell energy and recovery improve fatigue and other symptoms in individuals with fatigue and chronic fatigue syndrome in several studies. In fact one group of researchers found that 3 grams of D-ribose twice daily for three weeks in adults over 50 years of age who complained of tiredness for at least a month lessened physical fatigue as demonstrated by statistically significant improvements in tests of cardiopulmonary exercise testing. The subjects also had significant subjective improvements in mental outlook and vitality. Essential Fatty Acids (EFAs) These include omega-3 omega-6 EPA DHA fish oil flaxseed oil evening primrose oil and borage oil among others. EFAs are vital for maintaining the structure and function of cell membranes particularly in the nervous system. They can also act as immune system modulators enhancing immune system activity where needed and inhibiting it when there is an up-regulated immune response. A number of studies have found that chronic fatigue syndrome patients benefit from supplementation with EFAs. The old school of thought for many was that exercise might make chronic fatigue syndrome symptoms worse. Therefore health professionals encouraged these people to rest. But recent scientific studies have shown that for many who suffer from chronic fatigue syndrome range of motion exercises resistance training and aerobic conditioning sessions are safe and necessary. As an avid exerciser and one who has experienced all the benefits that exercise has to offer retailers should encourage customers with chronic fatigue syndrome to work with health care professionals who will consider exercise as a viable treatment option. Not only will chronic fatigue syndrome symptoms subside but your customer s quality of life will significantly improve as well. VR References 1. www.mayoclinic.org 2. Reid S. Chalder T. Cleare A. et al. (2011). Chronic fatigue syndrome (Online). BMJ Clinical Evidence. www.clinicalevidence.com. 3. Flanigan R MacCarter D et al. D-ribose improves fatigue in aging adults. J Altern Complement Med. 2010 16(5) 529-530. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 15 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For almost 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 102 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at Facebook.com marklbecker and on twitter at Twitter.com becker_mark. For more information access www.vivioninc.com or www.EnergyatLast.com. VITAMIN RETAILER 45 NATURALMEDICINE with Dr. Michael Murray Is Vitamin K2 the Next D3 B Y M ICHAEL T. M URRAY ND J ust as there has been an explosion of positive science on the importance of vitamin D3 another nutrient vitamin K is showing tremendous promise in the treatment and prevention of a wide range of health conditions. A new study published in the European Journal of Pharmacology indicates that a special form of vitamin K might hold the key to one of the most debilitating inflammatory conditions known to humans--rheumatoid arthritis. This study highlights the growing role that vitamin K is showing as a dietary supplement. Vitamin K Primer Vitamin K is a fat-soluble vitamin that is most famous for its role is in the manufacture of clotting factors. However recent studies have shown that vitamin K is also necessary for building healthy bones and may play a role in treating and preventing osteoporosis. There are several forms of vitamin K designated as K1 K2 and K3. The first form K1 or phylloquinone is derived from plant sources. K2 or menaquinone is produced by bacteria and found in some fermented foods. There are several different forms of K2 based upon the number of molecules known as isoprenoids that are attached to the 46 VITAMIN RETAILER menaquinone backbone. MK-7 is the most important commercial form of vitamin K2. It contains seven isoprenoid residues attached to menaquinone. K3 is a synthetic form. Vitamin K is often neglected as a vitamin because the conventional wisdom is that deficiency is thought to be quite rare because there are good dietary sources of K1 and gut bacteria can produce K2. Rich sources of vitamin K1 are dark green leafy vegetables broccoli lettuce cabbage spinach and green tea. Good sources are asparagus oats whole wheat and fresh green peas. MK7 is found in high concentrations in natto (a fermented soy food popular in Japan). A 3-oz serving of natto provides 850 mcg of MK7. synthesized from gut bacteria and most women do not have high concentrations of vitamin K1 in their breast milk the baby must rely on the amount of vitamin K delivered through the placenta before birth until the gut microflora gets established. It now appears that it is not just newborns that can benefit from vitamin K supplementation as new clinical data shows tremendous benefits in the prevention and treatment of osteoporosis. There is also emerging data to support the use of K2 in rheumatoid arthritis. Vitamin K in Osteoporosis Vitamin K plays an important role in bone health as it is responsible for converting the bone protein osteocalcin from its inactive form to its active form. Osteocalcin is the major non-collagen protein found in our bones that anchors calcium into place within the bone. Low intake of vitamin K1 is linked to osteoporosis and hip fractures. Since vitamin K1 is found in green leafy vegetables it may be one of the protective factors of a vegetarian diet against osteoporosis. Various forms of vitamin K supplements have been used in human trials examining its effects on bone health vitamin K1 (phylloquinone) WWW.VITAMINRETAILER.COM AUGUST 2015 The Expanding Clinical Applications of Vitamin K The importance of vitamin K supplementation has been known for a long time. Case in point is that since 1961 vitamin K1 injection has been given to all newborn babies to prevent hemorrhagic disease of the newborn. This condition occurs because of a lack of vitamin K. When a baby is born the intestinal tract is sterile. Since a major source of vitamin K (in the form of K2) is menaquinone-4 (MK-4 a form of K2) and menaquinone-7 (MK-7). The results with these first two vitamin K supplements (K1 and MK-4) are much different than those achieved with MK-7. Most of the double-blind studies with vitamin K1 have shown only modest or mainly no effect on bone density and while studies with MK4 have shown positive results in reducing bone loss and fracture rates the dosage used (45 mg day) was well beyond a nutritional effect and more likely the positive results are due to a drug-like effect at such high dosages. MK-7 has been found to be more potent and more bioavailable as well as to have a longer half-life than MK-4. MK-7 is also more effective than K1 in activating osteocalcin and stays in the blood circulation much longer. In a landmark major clinical published in the March 23 2013 issue of Osteoporosis International MK7. 2013 Mar 23 MK-7 supplementation at relatively low dosage levels (180 mcg per day) produced tremendous effects on improving bone health. In the study 244 healthy postmenopausal women took either the MK-7 or a placebo for three years. Bone mineral density of lumbar spine total hip and femoral neck was measured by DXA bone strength measures of the femoral neck were also calculated. Vertebral fracture assessment was performed by DXA and used as measure for vertebral fractures. Measurements occurred at baseline and after 1 2 and 3 years of treatment. MK-7 intake significantly improved vitamin K status and active osteocalcin levels and decreased the age-related decline in bone mineral concentration (BMC) and BMD at the lumbar spine and femoral neck. It did not increase either measure at the total hip. Bone strength was also favorably affected by MK-7--a key determinant of fracture risk. Lastly MK-7 significantly decreased the loss in vertebral height of the lower thoracic region at the mid-site of the vertebrae. These results highlight the importance of MK-7 supplementation in postmenopausal women. MK-7 in Rheumatoid Arthritis Rheumatoid arthritis (RA) is a chronic inflammatory condition that affects the entire body but especially the joints. There is abundant evidence that RA is an autoimmune reaction in which antibodies develop against components of joint tissues but what exactly triggers this autoimmune reaction has centered on genetic factors abnormal bowel permeability lifestyle and nutritional factors food allergies and microorganisms. RA is a classic example of a multifactorial disease wherein an assortment of genetic dietary and environmental factors contribute to this disease. Based upon pre-clinical studies showing another form of vitamin K2 (MK-4) blocked the development of arthritis in the experimental animal model of RA it was suggested that MK-4 might offer benefit in human RA. Human studies following and it was shown MK-4 supplementaTable 1. Vitamin K1 content of selected foods in micrograms per 1 2 oz. (100 g) tion reduced RA disease activity associated with a marked decrease in cliniServing cal and biochemical markers. However since MK-7 Kale 729 has greater bioavailability Green Tea 712 than MK-4 after oral administration researchers Turnip Greens 650 were quite curious if even Spinach 415 better results might be produced with this form. Broccoli 200 To clarify the therapeutic Lettuce 129 role of MK-7 added to normal therapeutic regimen of Cabbage 125 RA in patients with different Watercress 57 stages of the disease 84 Asparagus 57 RA patients (24 male 60 female) (average age 47.2 Oats 20 years) were enrolled in a Green peas 19 randomized clinical trial. The patients were divided Whole wheat 17 into MK-7 treated group Green beans 14 (n 42) and a control group (n 42). MK-7 capsules were administered in a dose of 100 mcg day for three months in the first group without changing other medications. To assess the benefits with MK-7 the clinical and biochemical markers on RA patients treated with MK-7 and the control group were assessed before and after three months. The results showed a statistically significant decrease in MK7 treated group for the levels of the following markers of inflammation erythrocyte sedimentation rate (ESR) RA disease activity score assessing 28 joints C-reactive protein (CRP) and matrix metalloproteinase (MMP-3). In addition MK-7 also increased the level of the active form of osteocalcin an important marker of bone health. The benefits noted with MK-7 were directly related to increased levels of MK-7 in the blood. The authors conclusion was MK-7 represents a new promising agent for RA in combination therapy with other disease modifying antirheumatic drugs. Comments Just as the popularity of vitamin D3 increased in health food stores after an explosion of positive scientific investigations it appears that there is a similar phenomena occurring with vitamin K specifically MK-7. It is important for health food store retailers to understand the different forms of vitamin K and the effective dosage ranges used in clinical studies. For osteoporosis the general recommendation is 180 mcg of MK-7 per day. For RA the dosage used in the clinical trial was 100 mcg of MK-7 per day. For general health most experts recommend an intake of 80-120 mcg of vitamin K1 or K2. Obviously in patients on anticoagulant therapy with warfarin (Coumadin) vitamin K supplementation is contraindicated. Otherwise there are no other known issues with taking vitamin K1 or MK-7 at recommended dosage levels. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit www.doctormurray.com. VITAMIN RETAILER 47 AUGUST 2015 WWW.VITAMINRETAILER.COM HEALTHYSHOPPER Reviewing Resveratrol B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 Answers 1.) d 2.) c 3.) c 4.) a 5.) b natural chemical compound resveratrol can be found in certain plants such as grapes raspberries mulberries blueberries and cranberries and is a member of a group of plant compounds called polyphenols. According to WebMD these compounds are said to have antioxidant properties which help protect the body from free radicals. Further a number of studies have been conducted on resveratrol s effects on helping to protect the body from heart disease and inflammation as well as have anti-aging properties. For example according to a study published in December 2014 in the journal Nature scientists at The Scripps Research Institute (TSRI) found that resveratrol powerfully activates an evolutionarily ancient stress response in human cells. This stress response represents a layer of biology that has been largely overlooked and resveratrol turns out to activate it at much lower concentrations than those used in prior studies said senior investigator Paul Schimmel professor and member of the Skaggs Institute for Chemical Biology at TSRI. With these findings we have a new fundamental mechanism for the known beneficial effects of resveratrol added lead author Mathew Sajish a senior research associate in the Schimmel laboratory. Research has also been done on how resveratrol may help prevent memory loss. Published in January 2015 in the journal Scientific Reports Ashok K. Shetty PhD a professor in the Department of Molecular and Cellular Medicine and director of neurosciences at the Institute for Regenerative Medicine and his research team reported that treatment with resveratrol had apparent benefits in terms of learning memory and mood function in aged rats. Shetty said neurogenesis (the growth and development of neurons) approximately doubled in the rats given resveratrol compared to the control rats. The resveratrol-treated rats also had significantly improved microvasculature indicating improved blood flow and had a lower A level of chronic inflammation in the hippocampus. Test Your Knowledge of Resveratrol Another study published in December 1.) Resveratrol can be found in which of the following 2014 in the Journal of a.) Raspberries b.) Grapes Clinical Endocrinology c.) Blueberries d.) All of the above & Metabolism found that resveratrol may 2.) According to a study published in January 2015 in the journal also be beneficial for Scientific Reports researchers found that resveratrol had benefits in those suffering from terms of ______. osteoporosis. The rana.) Agility b.) Speed domized doublec.) Memory d.) None of the above blinded placebo-controlled trial assessed 3.) According to a strudy published in December 2014 in the bone mineral density Journal of Clinical Endocrinology & Metabolism researchers found and signs of bone forthat the men who took the higher dose of resveratrol had a mation and resorption ______ percent increase in lumbar spine volumetric bone mineral in 66 middle-aged density compared ti men who had taken the placebo. men with metabolic a.) 2.5 percent b.) 4.6 percent syndrome. For a 16c.) 2.6 percent d.) 10.6 percent week period the men took either a 5004.) The University of Pittsburgh Medical Center reported that a reamiligram dose of sonable dosage of resveratrol is approximately ______ per day. resveratrol a 75a.) 500 mg b.) 500 g miligram dose of the c.) 600 g d.) 600 mg compound or a placebo twice a day. 5.) Currently there is an established dosage recommendation for According to the resveratrol. researchers the men a.) True b.) False who took the higher dose of resveratrol had a 2.6 percent increase in lumbar spine voluterm treatment. metric bone mineral density compared to The University of Pittsburgh Medical men who had taken the placebo. The high Center has reported that a reasonable resveratrol group also had a 16 percent dosage of resveratrol is approximately 500 increase in levels of the bone formation mg per day. However there is currently no marker bone alkaline phosphatase (BAP) established dosage recommendation for compared to the control group. resveratrol. Further according to In just four months on high-dose Livestrong.com resveratrol may mimic the resveratrol we saw significant improveaction of estrogen in the body. It is recments in bone mineral density at the spine ommended that those with a hormoneand elevated levels of the bone formation sensitive health condition should avoid marker BAP said study author Marie Juul taking resveratrol. rnstrup MD of Aarhus University Hospital in Aarhus Denmark. These are encouraging results. Additional research is References needed to assess whether these bone proLivestrong.com tective effects occur in populations at risk Sciencedaily.com of osteoporosis during the course of longWebMD.com NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Tart Cherry ARLINGTON HEIGHTS IL--Many usually welcome post-workout soreness for its confirmation they just dominated a fitness session. However discomfort lingering multiple days can cause people to miss workouts and may ultimately be a roadblock on the way to optimal physical fitness. For those ready to work out but their body isn t recommend Carlson Tart Cherry (MSRP 16.90 60 capsules 32.20 120 capsules 46.50 180 capsules). Two capsules contain 1 000 mg of Montmorency tart cherries a small fruit boasting major fitness power. Each serving provides potent antioxidants supporting healthy joint function and reduced recovery time after vigorous exercise. This statement has not been evaluated by the FDA This product is not intended to diagnose treat cure or prevent any disease. Effervescent Relief GREEN BAY WI--CuraMed Effervescent from EuroPharma s Terry Naturally brand contains the cell-protecting power of BCM-95 Curcumin in a liquid form that s easy to swallow. The great tasting tangerine-flavored tablets dissolve in water for all the benefits of safe studied and effective curcumin. The MSRP for CuraMed Effervescent is 29.95 for 30 350 mg effervescent tablets. For more information call (866) 598-5487 or visit www.europharmausa.com. Skin Detox SIMI VALLEY CA--derma e has introduced Purifying Skincare. Doctor developed and clinically tested derma e Purifying Skincare line is specially designed for oily active or urban skin types the Purifying formulas work naturally to draw out toxins replenish vital nutrients and restore skin s resistance to oxidative stress. The Purifying Skincare line includes Purifying 2-in-1 Charcoal Mask (MSRP 19.50 1.7oz.) Purifying Daily Detox Scrub (MSRP 15.50 4-oz.) Purifying Youth Serum (MSRP 29.50 1-fl-oz.) Purifying Toner Mist (MSRP 15.50 2-fl.-oz.) Purifying Oil-Free Moisturizer (MSRP 29.50 1.7-fl.-oz.) and Purifying Gel Cleanser (MSRP 15.50 6-fl.-oz.) For more information call (800) 933-9344 or visit www.dermae.com. For more information call (847) 255-1600 or visit www.carlsonlabs.com. Coral Chewables CARSON CITY NV--Coral LLC has introduced new Coral Chewables (MRSP 14.95 120-ct. bottle) a Bavarian cream-flavored supplement that delivers 500 mg of bio-available coral calcium plus 73 other minerals. Offering EcoSafe abovesea coral calcium which may help users reduce the risk of osteoporosis and achieve peak bone mass as well as many other essential trace minerals that can optimize health the easy-to-chew tablets are free of artificial colors and preservatives making them a great choice for the entire family when used as directed. This statement has not been evaluated by the FDA This product is not intended to diagnose treat cure or prevent any disease. HylaMints RIVERSIDE MO--Suffering from dry mouth Enjoy the natural moisture and oral health support that comes from this totally unique dry mouth breath-freshening mint While HylaMints (MSRP 14.95 60-ct.) natural sweet mint flavor helps freshen your breath its moisturesupport power comes from the main ingredient hyaluronic acid (a water-loving molecule that s found naturally all throughout your body). HylaMints orange pectin slippery elm cranberry extract and xylitol further support oral health healthy salivation and moisture balance--naturally. HylaMints is vegan friendly gluten free and contains no artificial ingredients. HylaMints can be used as often as needed to support healthy oral moisture balance and provide soothing benefits for dry mouth conditions. For more information call (866) 318-8484 or visit www.hyalogic.com. For more information call (800) 882-9577 or visit www.coralcalcium.com. Aloetherapy VISTA CA--Eufora International added Moisture Mist for Hair and Body to its Aloetherapy product range. A versatile moisture mist packed with powerful aloe stem cells oat and water lily to soothe and calm both scalp and skin Moisture Mist for Hair and Body (MSRP 24 6-fl.-oz.) delivers instant hydration. Simply mist generously over hair and body after bathing to moisturize and soothe then reapply throughout the day whenever you need a little replenishment. Moisture Mist for Hair and Body is also perfect for after sun soothing For more information call (800) 6-EUFORA (638-3672) or visit www.eufora.net. Coconut Snacks BOULDER CO--Made from pure organic ingredients with no refined sugars or artificial flavors Made In Nature s Organic Toasted Coconut Chips (MSRP 3.99 3-oz.) allow the healthy snacker to explore global exotic flavors in one convenient snack New Coconut Chip flavors include Maple Madagascar Vanilla Italian Espresso Vietnamese Cinnamon Swirl Ginger Masala Chai and Mexican Spiced Cacao. For more information call (800) 906-7426 or visit www.madeinnature.com. AUGUST 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 49 NEWPRODUCTS Mushroom Matrix SAN DIEGO CA--Mushroom Matrix is available in eight organic vegan non-GMO raw kosher products. The powders can be added to anything you can think of--from smoothies to salad dressing to soups or juices and brownies. The supplements deliver the benefits of prebiotics amino acids antioxidants vitamin D dietary fiber digestive enzymes and immune enhancing beta glucans. Each type of mushroom used in Mushroom Matrix (MSRP 24.99- 89.99 for 50- 100- and 250day supplies) blends are 100 percent organic and are grown and processed in the company s own Southern California facility. The state-of-the-art growing facility and technology produces unique powerful species of mushrooms that can be used individually or in combinations for a variety of results. For more information call (760) 621-3445 or visit www.mushroommatrix.com. Herbal Pause BLOOMINGDALE IL--NOW s Herbal Pause with Estro-G 100 is a patented proprietary blend of three herbal extracts Phlomis umbrosa Cynanchum wilfordii and Angelica gigas. Herbal Pause ( 27.99 60 vegetarian capsules) is an all-natural supplement for women living with the difficult symptoms of menopause and peri-menopause. EstroG100 has been clinically studied and has demonstrated its benefits in addressing several of the common symptoms of menopause and perimenopause such as hot flashes night sweats trouble with sleeping nervousness and difficulty in maintaining a positive outlook. Herbal Pause provides an alternative to isoflavones and black cohosh only pure water is used in the extraction process. For more information visit www.estrog100.com. Be Joyful EDMONTON AB CANADA--New from My Daughter Fragrances is Always Loved (MSRP 85 50 ml). A true rose lover s potion this scent is comprised of Bulgarian rose oil Turkish rose absolute bitter cocoa absolute vetiver and cedar. Not only does this scent evoke a feeling romance the rose is literally an aphrodisiac and offers healing properties. My Daughter Fragrances also offers Joyful a scent that features a fresh and floral aroma. A third fragrance called Bloom 23 is expected to be released Summer 2015. For more information call (780) 395-6708 or visit www.mydaughterfragrance.com. Healthy Hair Skin & Nails DARTMOUTH NS CANADA--Nova Scotia Organics Healthy Hair Skin & Nails Formula is loaded with vitamins A and C folic acid biotin and zinc as well as Bhringaraj leaf. Each ingredient is carefully grown to ensure there are no GMOs synthetics binders fillers or pesticides. The plant-sourced formula has been said to assist with thinning hair wrinkles acne and weak or yellowed nails. Each Nova Scotia Organics product is GMO-free and regularly inspected and evaluated by Quality Assurance International (QAI). It also carries the distinction of being the only complete line of USDA Certified Organic vitamins supplements and snacks anywhere. For more information visit www.novascotiaorganics.com. Women s Multi Gummies BOHEMIA NY--Nature s Bounty Optimal Solutions Women s Multivitamin Gummies (MSRP 9.99 80-ct.) capture more than 10 key nutrients which are delivered in a delicious raspberry flavored gummy. Specifically formulated with calcium vitamins D and B for bone and immune health as well as energy support the new multivitamin offers key ingredients to help support women s nutritional needs. Additionally each daily serving of the Women s Multivitamin Gummies contains 50 mg of collagen. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Stockholm-inspired Colors NEW YORK NY--PRITI NYC has introduced its summer collection inspired by a trip to Stockholm. The polish shades include Falling Raindrops Super Trooper Rose (shown) Zodiac Dahlia and Blue Candle Cactus. PRITI NYC polishes are 5 free and vegan completely non-toxic and are free of toluene dibutyl phthalate formaldehyde formaldehyde resin and camphor--all known carcinogenic ingredients. These luxury polishes are fast drying chip resistant contain a UV inhibitor and are extremely durable and glossy. They are also completely safe for use on children and moms-to-be. The MSRP is 15 for an 8-ml bottle. For more information visit www.pritinyc.com. For more information call (800) 433-2990 or visit www.naturesbounty.com. Sambazon NEW YORK NY--Sambazon 100 Juices (MSRP 2.99 10.5-oz.) is the first 100 percent juice line with 100 a a berries 100 calories or less per bottle and 70 percent less sugar than other premium juices. These refreshingly exotic beverages deliver powerful antioxidants healthy omegas and only 5 to 11 grams of sugar per bottle achieved through an organic and Non-GMO Project Verified blend of zero glycemic stevia and organic erythritol plus low-glycemic agave in the a a berry variety. Flavors include A a Berry Strawberry Lemon A a Berry and Pineapple Coconut A a Berry. For more information call (877) 726-2296 or visit www.sambazon.com. 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2015 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Lifelines Unlock the Secrets of Your Telomeres for a Longer Healthier Life They re like the plastic tips of your shoelaces that keep them from fraying. But they re at the ends of your DNA and they keep you from developing disease and dying too young. The discovery of telomeres is one of the great breakthroughs in contemporary medicine. Nobel-winning scientist Dr. Elizabeth Blackburn and her research teams have opened a world of promise when it comes to living longer and healthier. Today we have the know-how to slow the disintegration process to beat our biological clock and prevent disease. Keeping your telomeres robust and as long as possible is crucial to your health. Noted physician Dr. Elaine Chin offers practical and realistic ways to optimize the length of your telomeres and maximize your health. Containing comprehensive information on diet and lifestyle the potential of supplements hormone-replacement therapy sleep patterns mindfulness stress management and life purpose Lifelines will show you how to use our knowledge of telomere science to give you an advantage in what really counts most in life--how long and how well you will live Author Elaine Chin MD Pages 208 Price 16.95 Publisher Figure 1 Publishing Contact (800) 788-3123 A Small Guide To Losing Big After 15 seasons as nutritionist for NBC s The Biggest Loser Cheryl Forberg has uncovered stunning facts about typical eating and lifestyle habits that cause millions of Americans to gain thousands of pounds each year. She also knows how to interpret that information to promote weight loss. This handy pocket guide is a practical go-to book for weight loss. Readers can store one in their car stash one in a handbag and leave one on their kitchen counter. In A Small Guide to Losing Big Forberg makes it easy--weight-loss basics nutrition tips menus and recipes in a no-nonsense pocket guide. Author Cheryl Forberg RD Pages 168 Price 12.99 Publisher Flavor First LLC Contact media flavorfirst.com ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Capsugel Continental Vitamin Company Daily Manufacturing Inc. Essential Formulas Essential Formulas Horphag Research Trading Ltd. Hyalogic Michelle s Miracle Nordic Naturals North American Herb & Spice NOW Foods NOW Foods (Personal Care) Proprietary Nutritional Inc. Proprietary Nutritional Inc. Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Co. Ltd. Xlear Inc. PAGE C4 9 21 24 13 17 31 11 12 7 C2 C3 15 25 41 5 19 1 3 PHONE (281) 240-3332 (888) 783-6361 (800) 421-6175 (800) 868-0700 (972) 255-3918 (972) 255-3918 (201) 459-0300 (866) 318-8484 (800) 939-3199 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (519) 467-2071 (519) 467-2071 (888) 453-5058 (800) 688-2276 (949) 855-2776 (877) 599-5327 WEB www.vitaminretailer.com bluebonnet www.vitaminretailer.com capsugel www.vitaminretailer.com cvc www.vitaminretailer.com dailymanufacturing www.vitaminretailer.com essentialformulas www.vitaminretailer.com essentialformulas www.vitaminretailer.com horphag www.vitaminretailer.com hyalogic www.vitaminretailer.com michelles www.vitaminretailer.com nordicnaturals www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com nowsolutions www.vitaminretailer.com pni www.vitaminretailer.com pni www.vitaminretailer.com reddremedies www.vitaminretailer.com scandinavian www.vitaminretailer.com wakunaga www.vitaminretailer.com xlear INDUSTRYEVENTS September 16-19 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 www.expoeast.com October 5-9 SupplySide West Mandalay Bay Expo Hall Las Vegas NV (866) 230-2311 west.supplysideshow.com December 3-6 SOHO Expo 2015 Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org AUGUST 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Back Talk JoAnn E. Manson MD DrPh Chief Division of Preventive Medicine Brigham and Women s Hospital Professor of Medicine and the Michael and Lee Bell Professor of Women s Health Harvard Medical School Email moconnell conecomm.com THIS MONTH JoAnn E. Manson MD DrPH is an endocrinologist epidemiologist and principal investigator of several research studies including the Women s Health Initiative Clinical Center in Boston MA (since study inception) the VITamin D and OmegA3 TriaL (VITAL) the cardiovascular component of the Nurses Health Study and the newly-launched COcoa Supplement and Multivitamin Outcomes Study (COSMOS dual PI with Dr. H. Sesso) the world s largest dietary intervention study to evaluate the health benefits of cocoa flavanols and a multivitamin. Her primary research interests include the roles of lifestyle and nutritional factors on health including vitamin D omega-3s and cocoa flavanols in reducing risks of cardiovascular disease diabetes cancer and cognitive decline. Manson has received numerous honors including the Woman in Science Award from the American Medical Women s Association the American Heart Association s (AHA s) Population Research Prize the AHA s Distinguished Scientist Award election to the Institute of Medicine of the National Academies and the 2013 Bernadine Healy Award for Visionary Leadership in Women s Health. Question What is The Future of Food Summit and why did you agree to participate Answer The Future of Food Summit which was co-hosted by global affairs magazine Diplomatic Courier and Mars Inc. focused on the vital connections between food and health. The panel discussions were intended to bring to the forefront the role food plays in health nutrition and wellness and to enhance awareness of the opportunities for collaboration among experts innovators and policymakers. I decided to take part in the Summit because my passion is public health and my major research interests are centered on the role of lifestyle and nutritional factors including vitamin D omega-3s and cocoa flavanols in reducing risks of cardiovascular disease diabetes cancer and cognitive decline. In essence the 52 VITAMIN RETAILER nexus of food and health is at the core of what I do every day and the impetus behind my participation in the Summit. As a principal investigator of a number of trials that are the result of public-private partnerships I have an understanding of the critical role these collaborations play in advancing population health. In fact during my panel discussion--Food for Thought - Brain Initiatives I had the opportunity to announce a five-year landmark study the world s largest dietary intervention study of the long-term cardiovascular health benefits of cocoa flavanols. The Cocoa Supplement and Multivitamin Outcomes Study (COSMOS) which I will co-lead with Dr. Howard Sesso is the result of an innovative public-private partnership among Brigham and Women s Hospital Harvard Medical School the Seattle WA-based Fred Hutchinson Cancer Research Center the National Institutes of Health Mars Incorporated and Pfizer Inc. The trial will also assess the potential role of multivitamins in reducing the risk of cancer. This study may provide clues about healthy aging and the role of diet and nutrition in reducing the risk of chronic disease and promoting wellness as we age. plays an important role in reducing risks of many chronic diseases of aging. A healthful diet--lots of vegetables fruits legumes whole grains and minimal intake of processed foods--together with a physically active lifestyle are the pillars Several dietary patterns including the DASH diet and the Mediterranean diet incorporate a whole food type of diet and components such as olive oil nuts and fish--may reduce risk of both heart disease and stroke. Question Based on scientific research what dietary changes could people make for better health Answer Having a healthful diet and regular physical activity are fundamental to good health. It s preferable to obtain the nutrients we need from food whenever possible as opposed to relying on supplements. We discussed how an optimal diet includes plenty of vegetables fruits legumes whole foods and minimal intake of processed foods--taking supplements will never be a replacement for a balanced diet. That said some individuals may benefit from moderate supplementation if they have greater requirements or if their diets are lacking in certain areas. For example moderate supplementation with calcium and vitamin D may be helpful for bone health folic acid supplementation is important for women of child-bearing age and some individuals may need supplementation with B12 or other vitamins minerals. Regarding physical activity it s so important that I ve often taken out my prescription pad to write specific recommendations for brisk walking or other types of exercise for my patients. WWW.VITAMINRETAILER.COM AUGUST 2015 Question Why is preventive health so important Answer Prevention holds the key to achieving optimal health and extending health span in addition to lifespan. Although it s never too late to adopt healthier behaviors and practices beginning early in life holds the greatest promise. Maintaining a healthy lifestyle Go to www.vitaminretailer.com nowfoods for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser