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Description: In This Issue: Skintillating!, Best New Products of 2015, Detox & Celansing, and Blood Pressure
www.vitaminretailer.com V SO ISIT BO H U OT O E S H XP AT 8 O 19 Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f DECEMBER15 TABLEOFCONTENTS VOLUME 22 NUMBER 13 18 26 32 42 Features 18 A Fresh Start When it comes to cleansing and detox products retailers should approach the needs of their stores--and customers--with care. Columns 4 Off the Cuff 37 Product Spotlight 38 Natural Medicine 40 Supplement Science 42 Health & Nutrition 26 Vitamin Retailer s Best New Products of 2015 For the eighth year running VR editors and retailers have compiled the year s must-have best new products. 32 Skintillating Recharge your natural beauty selection. Departments 8 Hot Sellers 10 Trending Now 12 Industry News 16 Research Update 44 New Products 47 Off The Press 47 Advertiser Index 47 Classified Ad 47 Industry Events 48 Back Talk Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 13 December 2015. Vitamin Retailer is published monthly and twice in October by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers www.facebook.com vitaminretailermagazine Also Sign Up for the FREE E-newsletter VitaminRetailer.com 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF Appropriate Responses f any readers were wondering about GNC s response to the February accusations from New York Attorney General Eric T. Schneiderman the company explained the decision at a Summit I attended in November held by the United Natural Products Alliance. Jim Sander senior vice president and chief legal officer and Guru Ramanathan PhD senior vice president and chief innovation officer both with GNC discussed the company s settlement. According to Sander the company first received news of the AGs letter regarding the impure marketing of five products from a New York Times reporter on deadline. They received the call at 4 o clock and were given one hour to respond. Regarding the testing on finished goods Sander said We knew it was inappropriate right away. The company submitted to an information request. We gave them everything he said noting that the company supplied 70 000 pages of information. Ultimately the AGs findings were that GNCs products were consistent with GMPs (good manufacturing practices) and labeling laws. So why did they settle GNC said it agreed to a settlement because the alternative was tedious litigation and concerns regarding consumer confidence. The perception was that consumer protection laws are inadequate Sanders explained. A drawn-out investigation would keep these erroneous statements on people s mind. Under the agreement GNC will perform DNA barcoding on the active plant ingredients used in its products implement testing for contamination with allergens both before and after production and post prominent signage advising consumers of the processed chemical nature of extracts. GNC will implement these procedures in all of its more than 6 000 stores nationwide mak- I ing the agreement the first in the nation to require testing standards for herbal supplements that exceed current FDA (U.S. Food and Drug Administration) requirements. At the Summit Sander and Ramanathan expressed the company s desire for consumer safety and confidence and asked those in the natural products industry for a coordinated approach to elevate standards--including pre-market registration of products stricter raw material requirements and a media strategy. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Associate GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel ShariB VRMmedia.com Get Out and Enjoy While these weighty matters need serious consideration I would be remiss not to discuss the issue of keeping ourselves--as well as customers--happy healthy and free of unneccesary stress-- especially around holiday time. In this month s Back Talk article on page 48 Vitamin Retailer interviewed noted herbalist and botanist Dr. Christopher Hobbs on just that topic. He offered wonderful health advice for all to consider during the holidays as well as in the months ahead. Along with details of his winter supplement regime I really appreciate his advice on exercise get out in the cold (or warm as the case may be) and move It s so easy to become a couch potato especially when the weather isn t ideal. Let s not make that an excuse. So as we head into the hustle and bustle of the season keep in mind Dr. Hobbs words of wisdom and also make room for some of life s most essential moments especially the ones that can be achieved outdoors--a walk in the woods watching a sunset looking at the nighttime sky and appreciating the quietness. To all of our readers the staff at Vitamin Retailer magazine wishes you joyful holidays and a happy New Year Assistant Corinne Anderson Editor CorinneA VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Mark Becker Gene Bruno MS MHS Pete Croatto Michael T. Murray ND Lisa Schofield Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com reddremedies for info about this advertiser Go to www.vitaminretailer.com evalar for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Essential oils are hot and everyone loves them and wants to learn more about them. We run our diffusers all day and people enjoy the aromas they bring out. --Marty Burman Owner Burmans Health Shop Brookhaven PA NORTHEAST SOUTHEAST BURMAN S HEALTH SHOP Brookhaven PA VITAMIN MINERAL SUPPLEMENT Ultra Liquid Multivitamin with Resveratrol by Berman s SPECIALTY SUPPLEMENT Healthy Aging Formula by Nutritional Therapeutics HERBS BOTANTICALS Curcumin Phytosome by Jack Formulas FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Braggs PERSONAL CARE Tea Tree Oil by Thursday Plantation HOT PRODUCT OF THE MONTH Aromatherapy Diffusers by NOW Foods HEALTHSMART Beckley WV VITAMIN MINERAL SUPPLEMENT Women s One by Rainbow Light SPECIALTY SUPPLEMENT Curamin by EuroPharma HERBS BOTANTICALS Ashwagandha by Herb Pharm FUNCTIONAL FOOD BEVERAGE GT s Kombucha Trilogy by GT s PERSONAL CARE Peppermint Soap by Dr. Bronner s HOT PRODUCT OF THE MONTH Probiotic 90 Billion by Garden of Life MIDWEST CENTRAL HEALTH BASKET NUTRITION STOP Sioux Falls SD VITAMIN MINERAL SUPPLEMENT Super Natural Vitamin C by Vibrant Health SPECIALTY SUPPLEMENT Silver Biotics by American Biotech Labs HERBS BOTANTICALS Rue by Herb Pharm FUNCTIONAL FOOD BEVERAGE 100% Grass Fed Beef Habanero & Cherry Bar by Epic Bars PERSONAL CARE Coconut Oil Soap by NutriBiotic HOT PRODUCT OF THE MONTH Local Organic Grass-fed Ground Beef by South Dakota Grass Fed Meat WOOSTER NATURAL FOODS Wooster OH VITAMIN MINERAL SUPPLEMENT Alive by Nature s Way SPECIALTY SUPPLEMENT Zyflamend by New Chapter HERBS BOTANTICALS Vitex by Nature s Way FUNCTIONAL FOOD BEVERAGE GT s Kombucha PERSONAL CARE Dead Sea Minerals Rose Petal Soap by One With Nature HOT PRODUCT OF THE MONTH Matcha Green Tea by Green Foods NORTHWEST WEST NUTSHELL NATURALS Bozeman MT VITAMIN MINERAL SUPPLEMENT Garden of Life Raw SPECIALTY SUPPLEMENT Gold Standard Organic Sulfur by H2O Air Water Americas HERBS BOTANTICALS Bulk Turmeric by Starwest FUNCTIONAL FOOD BEVERAGE Fresh Green Juices PERSONAL CARE Miracle II Soaps HOT PRODUCT OF THE MONTH Homemade Pumpkin Cheesecake made with no dairy gluten or sugar. VITALITY NUTRITION Bountiful UT VITAMIN MINERAL SUPPLEMENT ConcenTrace by Trace Minerals SPECIALTY SUPPLEMENT Anxiety Free by Ridgecrest Herbals HERBS BOTANTICALS Get Well Stay Well by Ten Day Results FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Braggs PERSONAL CARE Skin Support by MiraCell HOT PRODUCT OF THE MONTH Just Thrive by Thrive Products Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com nowfoods for info about this advertiser TRENDINGNOW Activated Charcoal The New Detox Trend Teeth whitening skin purifying and body detoxing--the common link Activated charcoal. A s children we re told that if we re bad Santa will bring us coal for Christmas. We ve seen charcoal added to the grill or a fire pit for cooking and roasting marshmallows. Some of us are aware that emergency rooms utilize charcoal to save lives. But recently we ve seen an influx of products that contain activated charcoal that are used to detox the body skin and even whiten the teeth. Activated charcoal is charcoal that has been heated or treated to increase its absorption powers. It has been used for thousands of years and according to Zak Normandin CEO of New York-based Dirty Lemon a detox beverage charcoal is one of the oldest pharmaceutical ingredients on record. In ancient Egypt it was used as an anti-bacterial and anti-fungal. In the Middle Ages it was introduced as a common cure for stomach ailments. Now in modern times it s used daily in hospitals worldwide to treat food poisoning drug overdose etc. Activated charcoal (in food products) came into the mainstream a couple years back by way of juice shops looking for new functional ingredients to differentiate their offering he added. Consumers in trendsetting markets such as Los Angeles CA and New York NY were quick fans likely because of the novelty Normandin explained. Drinking a black beverage is a bit different than most people are used to. I suspect the reason it s stayed in the spotlight for a couple years now is because it actually works the ingredient is extremely powerful. The recent buzz around charcoal is definitely from the media however the fact that these charcoal-based remedies actually work is creating a lot of consumer demand said Jessica Arman creator of Texas-based My Magic Mud a charcoal detox for mouth and gums and teeth whitener. Also there s a shock value around using a black substance that does the opposite of what you d expect teeth 10 VITAMIN RETAILER BY CORINNE ANDERSON kind of charcoal that is completely safe for your enamel and we ve put this through a highly technical test from what I understand only a few labs have the ability to conduct. We use food-grade activated charcoal that is fine enough to do the job however just abrasive enough to clean and remove plaque. Adsorbability Common charcoal is made from peat coal wood coconut shell or petroleum. Activated charcoal is similar but made specifically for use in the body. Manufacturers heat common charcoal in the presence of a gas that causes the charcoal to develop pores more internal space that help the charcoal trap toxins. Activated charcoal is used as a detox because of its ability to adsorb which is the chemical process of binding itself to things that we don t want in our system Arman said. Of course it can also bind itself to the medicines you re taking so I wouldn t use it internally if you are relying on pharmaceuticals without consulting a doctor. Just one gram of activated charcoal has a surface area of up to 2 000 square meters making it a magnet for toxins in the body. The activated charcoal in our Raw Detox is pharmaceutical-grade and sourced exclusively from coconut shells Normandin said. Customers buying activated charcoal products are those who are looking to avoid labels they don t understand. They want simple natural ingredients. Many are also interested in DIY--there are countless sites touting the use of charcoal and do-ityourself facemasks detoxifying deodorant and more. We ve been offering activated charcoal for well over 20 years because our customers have used it effectively for digestive support among other things said the staff at PennHerb in Philadelphia PA. Just like everything else the mainstream just discovered a long-time home remedy. VR whitening detox and hangover prevention. It s an incredibly diverse substance that is used for supplements and cosmetics as well. In fact California-based derma e recently released a new line of purifying skincare products this year. A main ingredient Activated charcoal. The activated charcoal in derma e s skincare line comes from the U.S. and is made from white willowbark a renewable and sustainable source that is food-grade. As a wood-based activated carbon it is highly absorbent due to the particle s large surface area and high volume of pores compared to activated charcoal produced from other non-wood materials said Jaime Cane the company s director of education. In fact wood-based carbon has twice the pore volume as carbon created from coal bamboo and coconut she continued. My Magic Mud is also food grade. However Arman noted that while some people use the charcoal capsules for teeth whitening the charcoal that is meant as a supplement is different than what should be used for oral care. We ve found the right WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com essentialformulas for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Industry Responds to Oregon AG Lawsuit Against GNC he natural products industry has responded to a lawsuit filed by Oregon Attorney General (AG) Ellen Rosenblum alleging that supplement retailer GNC (Pittsburgh PA) violated the state s Unlawful Trade Practices Act. The lawsuit accuses GNC of selling workout supplements containing picamilon a prescription drug used to treat neurological conditions. Acting Deputy Director of the Dietary Supplement Programs at the U.S. Food and Drug Administration (FDA) Cara Welch wrote in a signed affidavit on September 28 that picamilon does not fit any of the dietary ingredient categories under the law. Despite this assertion the FDA has yet to use its enforcement power to restrict the ingredient. Both the Natural Products Association (NPA) and GNC have responded to the lawsuit. NPA strongly criticized the FDA for its failure to take action in this case and for its decision to delegate authority to the state level. The FDA has both the authorities and tools in place to take action against harmful ingredients said Dan Fabricant PhD executive director and CEO of NPA. It is concerning to us that the T FDA is delegating its responsibilities to the states instead of using its own enforcement authority. If the FDA finds an ingredient to violate the law then it should take immediate administrative action not use taxpayer dollars to fund a state priority. The AG s lawsuit also accuses the retailer of selling BMPEA which the FDA did take action to remove from store shelves earlier this year. In the case of BMPEA the agency took the necessary steps to shield consumers against a product that it has found to contain an illegal adulterated dietary ingredient said Fabricant. NPA encourages this type of action in response to picamilon instead of delegating its regulatory and enforcement authority to states. On October 23 GNC filed a motion to remove to Federal Court the lawsuit filed against it by the Oregon AG. Regrettably despite our best efforts we were unable to reach an agreement with the Oregon attorney general said GNC in an issued statement. As a next step the company filed today to have the action moved to Federal court. Products sold by GNC are regulated by the U.S. Food and Drug Administration. GNC s vendors certify that they are in full compliance with the Food Drug and Cosmetic Act (FDC Act) and to guarantee that their products meet all applicable Federal and state laws. Consistent with retail standard practice GNC has appropriately relied on the guarantees of suppliers that their products are lawful the statement continued. This is a basic tenet of retail sales and is recognized in federal law in the FDC Act and what is known nationally as the FDA Guarantee. GNC is contractually entitled to indemnification by its third-party vendors related to these guarantees and requires appropriate levels of third party vendor insurance. GNC was targeted by the New York AG in February along with three other retailers. Although the company was found to be compliant with GMPs they come to an agreement with the AG. For more information visit www.gnc.com or www.npainfo.org. Drug-spiked Supplement Maker Gets Prison Term T he United States Attorney s Office for the Middle District of Pennsylvania announced that Cheryl Floyd owner of Floyd Nutrition LLC is sentenced to 30 months in federal prison by United States District Court Judge Sylvia H. Rambo for introducing misbranded drugs into interstate commerce and money laundering. Rambo also ordered Floyd to pay 10 000 in fines and 7 530 in restitution. According to summaries presented to the court by Assistant U.S. Attorney Christy H. Fawcett in connection with the guilty plea and the sentencing hearing Floyd also known as Cheryl Floyd Brown was the owner and operator of an internet-based business known as Floyd Nutrition LLC based at her Harrisburg residence with warehouse facilities in the Harrisburg area. The items offered for sale between 2010 and 2014 were purported allnatural dietary supplements sold as weight loss products. They contained the drugs sibutramine and phenolphthalein which are not listed as ingredients in the product labels. As a result of the health risks the FDA (U.S. Food and Drug Administration) detained shipments of the products coming from China intended for Floyd s business. In July 2014 search warrants executed at locations used by Floyd s business resulted in seizure of a large quantity of the products. The products were sold over the internet by Floyd under names such as Slim Trim U ZXT Slim Bee Pollen Magic Slim ZXT Bee Pollen ZXT Gold Infinity Lean Body Extreme Bnew Beauty and Body and Natural Body Solutions. Manufacturing and selling products marketed as all-natural dietary supplements put U.S. consumers at risk of serious injury or death when they actually contain dangerous pharmaceutical ingredients said George M. Karavetsos director FDA Office of Criminal Investigations. We will continue working with our law enforcement partners to protect consumers from public health risks and fraud. Floyd pled guilty in May 2015 pursuant to a plea agreement. 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Jarrow Formulas and Probiotics Association Meet With FDA arrow Formulas (Los Angeles CA) sent a strongly critical letter to FDA s (U.S. Food and Drug Administration) then-Acting Director Stephen Ostroff MD regarding the misrepresentations about safety of probiotics for use with infants. The FDA s deputy director of CFSAN (Center for Food Safety and Applied Nutrition) then invited the company to meet with the agency. A delegation affiliated with Jarrow Formulas Inc. (JFI) and led by Jarrow L. Rogovin had a meeting with five officials from the FDA at CFSAN headquarters in September. According to the company the meeting concerned issues of importance to the dietary supplement industry probiotics and in particular how this category will be handled by the Revised NDA Draft Guidance (now in progress) J the recent revisions to California s Proposition 65 and its impact on supplements and the need for the FDA to be more forceful in publicizing enforcement actions against bad players who misrepresent their illegal products as dietary supplements. The company went on to say at the culmination of the meeting Ted Elkin deputy director for regulatory affairs at CFSAN had agreed in principle to the value of future public stakeholder meetings on these and other issues affecting the industry. For more information visit www.jarrow.com. U.S. Leads Surge in GMO-Free Labeling ccording to Innova Market Insights (The Netherlands) the free-from category is continuing to grow globally. In addition to the high-profile developments in areas such as lactose- dairy- and gluten-free foods and drinks there has been an increase in interest in GMO (genetically modified organism)free or non-GMO products. In terms of product activity launches featuring GMO-free claims and labeling remain relatively limited on a global scale the company said. More than 13 percent of launches recorded by Innova Market Insights in the twelve months to the end of June 2015 were marketed on an additivefree of preservative-free platform while 7.8 percent were marketed as organic and 6.3 percent as natural. At the same time just 4 percent used GMO-free labeling although this was a significant rise year-on-year driven mainly by rising levels of interest in the U.S. Over the 12-month period the U.S. accounted for 43 percent of global launches using GMO-free claims moving ahead of the E.U. on 39 percent despite the much larger number of countries involved in the latter region. According to Lu Ann Williams A director of innovation at Innova Market Insights the use of genetic modification has become an issue in recent years in the U.S. in particular where there has traditionally been only limited consumer resistance to GM foods. While GM foods have to be labeled in other parts of the world including the E.U. she reported this has not been the case in the U.S. to date. After rising levels of concern the growing use of GMO-free labeling and the development of schemes such as Non-GMO Project Verification some states started to discuss introducing their own legislation and there is currently also a move for USDA (U.S. Department of Agriculture) to create its own voluntary non-GMO certification program. For more information visit www.innovadatabase.com. www.vitaminretailer.com healthplus VITAMIN RETAILER 13 DECEMBER 2015 WWW.VITAMINRETAILER.COM INDUSTRYNEWS Deerland Enzymes Joins NASC I nternational enzyme and probiotic-based dietary supplement formulator and contract manufacturer Deerland Enzymes (Kennesaw GA) announced the company s acceptance into membership of the National Animal Supplement Council (NASC) as a preferred supplier. Deerland Enzymes joins a membership that includes manufacturers of finished products as well as raw material suppliers distributors veterinarians and retailers. NASC s Preferred Supplier program ensures that suppliers of raw materials meet comprehensive standards for testing and other specifications to ensure its members can but from trusted companies. Deerland s status as a preferred supplier in the NASC streamlines the sourcing process for our customers who display the NASC Quality Seal on their finished products said Scott Ravech CEO of Deerland Enzymes. For more information call (800) 697-8179 or visit www.deerlandenzymes.com. Honey Stinger Partners With Nike Women oney Stinger Colorado-based manufacturer of honey-based nutritional products were the official gel sponsor for the 2015 Nike Women s Half Marathon San Francisco. Honey Stinger provided gel for a training series leading up to the race in Nike VIP and early-bird registration bags and at one course aid station along the route which started downtown in Union Square and finished in the Marina neighborhood on October 18 in San Francisco CA. We are thrilled to introduce the 25 000 runners on this stop of the Run Nike Women Series to our energy gels Len Zanni Honey Stinger marketing director said. Honey Stinger gels are H dramatically different from other energy gels on the market as they contain honey and other organic ingredients making them easy to digest during exercise while providing the calories needed to perform. Honey Stinger s Classic Energy Gels contain 95 percent honey fortified with B vitamins and electrolytes in two flavors Classic Gold and Caffeinated Ginsting. For more information visit www.honeystinger.com. THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS VR s Upcoming Issue Highlights February 1 8 16 ad closing Company Profiles Our 2016 Media Planner Is Now Available At VitaminRetailer.com 2016-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP VRMmedia.com 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Solgar Partners with Autism Speaks ew Jersey-based Solgar Vitamin and Herb announced its support of Autism Speaks the world s leading autism science and advocacy group. With resources covering the entire life span from early childhood diagnosis through adulthood Autism Speaks aims to improve the quality of life for people with autism and their families. Free tool kits and the organization s Autism Response Team address daily challenges including wandering education housing and employment. Autism Speaks collaborations with hospitals academic institutions N communities and global partners deliver innovative approaches to autism care. Working with Google Autism Speaks recently launched MSSNG a groundbreaking genomic research project aimed at understand the causes of autism spectrum disorder and guiding personalized treatment. Solgar is grateful to partner with Autism Speaks by supporting its research and advocacy efforts and we look forward to making a positive impact the company stated. For more information visit www.solgar.com. KonaRed Makes International Expansion K onaRed Corporation (Koloa HI) manufacturer of antioxidant juices and nutritional supplements from the Hawaiian CoffeeBerry coffee fruit announced several progress initiatives of the company s international expansion. In July 2015 KonaRed entered Asian markets through Japanese retailers like Aeon Retail Kinokuniya and Natural Lawson Stores and announced another 70 stores with Aeon Stores in Japan and continued growth in Lawson Inc. KonaRed has shipped its first order to South Korea and has more expansion planned in this region for the future. The company has also expanded distribution in Canada with UNFI distributors. We are focused on making strong progress in our international efforts and creating brand awareness and visibility on a global scale. Asia is a large priority for us at the moment said Kyle Redfield president and COO. Our recent expansion successes not only add to our immediate top line but also build a strong platform for long-term growth. Over the next several quarters we anticipate a rapid growth trend in both foreign and domestic markets. For more information visit www.konared.com. Metagenics Inc. (Aliso Veijo CA) named Brent Eck as its new president and chief executive officer. He joins the team after 13 years in global leadership roles at Fresenius Kabi a global health care company. His top priorities with the company will be to accelerate the company s growth and promote wellness. Paul Buckel has joined Brio ice cream a product of Nutricopia Inc. in Vermont as vice president of sales. He was formerly the vice president of sales at Celtic Sea Salt. You re Hired Corrections In the October issue of Vitamin Retailer the bio for David Janow featured in the Back Talk column was incorrect. Janow is no longer involved with the companies 4 and 1 Nutrition or Simply Rice. In the November issue of Vitamin Retailer the news item Paws and Stripes and Nordic Naturals incorrectly listed Nordic Naturals donation to the organization as 300 000. The correct amount is 30 000. www.vitaminretailer.com rainbowlight DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 15 RESEARCHUPDATE Nutritional Needs for Skeletal Health Change as You Age hether you re young or old the right nutrition can make a difference to your bone health and influence your ability to live an independent mobile fracture-free life into your senior years. That s the key message of a new scientific review published in the journal Osteoporosis International. The review summarizes the latest evidence relating to the nutritional needs of mothers children and adolescents adults and seniors in relation to developing and maintaining a healthy skeleton. Placing particular emphasis on calcium vitamin D and protein it shows how adequate nutritional intake of these and other micronutrients can support the primary objectives for good bone health Achieving genetic potential for peak bone mass in children and adolescents Avoiding premature bone loss and maintaining a healthy skeleton in adults Preventing and treating osteoporosis in seniors Findings from international studies W and trials are summarized as well as current dietary guidelines. The report also underlines how lifestyle trends which lead to poor diet and nutrient deficiencies are a growing cause of concern in people of all ages and particularly in children. Milk and dairy products comprise the main stay of calcium intake for most children yet a decline in milk consumption has been observed across the world during the last few decades. Furthermore vitamin D insufficiency is widespread among youth which has led to recommendations in several countries for vitamin D supplements to be given to infants and young children. In adults and seniors studies have shown that calcium intakes are often considerably below those recommended by national guidelines. Similarly alarmingly low levels of vitamin D have been found in populations around the world. Lifestyle factors such as excessive alcohol consumption smoking and a very high or low body mass index (BMI) also elevate fracture risk for a substantial number of people. The impact of nutrition on falls and fracture prevention in seniors who are a growing segment of the population and most affected by osteoporosis is discussed. The review shows how deficits in protein intake as well as malnutrition can negatively affect their bone and muscle health. It also highlights how together with appropriate exercise adequate nutritional intake in those at high risk of fracture plays an important complementary role to pharmacotherapy. For more information visit www.worldosteoporosisday.org resources 2015 th ematic-report. Vitamin D May Play Key Role in Preventing Macular Degeneration itamin D has been studied extensively in relation to bone health as well as cancer. Now a team led by a researcher at the University at Buffalo (UB) has discovered that vitamin D may play a significant role in eye health specifically in the possible prevention of age-related macular (AMD) among women who are more genetically prone to developing the sightdamaging disease. In a paper published in JAMA Ophthalmology online Amy Millen associate professor of epidemiology and environmental health in UB s School of Public Health and Health Professions and her team found that women who are deficient in vitamin D and have a specific high-risk genotype are 6.7 times more likely to develop AMD than women with sufficient vitamin D status and no high risk genotype. Researchers analyzed data compiled on 1 230 women ages 54 to 74 that participated in the Carotenoids in Agerelated Eye Disease Study (CAREDS) which is an ancillary study of the Women s Health Initiative (WHI) Observational Study (OS). The WHI OS is a major National Institutes of Healthfunded research program aimed at addressing the most common causes of V death disability and poor quality of life in postmenopausal women. UB is one of 40 WHI centers nationally. CAREDS was conducted among participants at three of the centers University of Wisconsin (Madison) the University of Iowa (Iowa City IA) and the Kaiser Center for Health Research (Portland OR). Researchers were able to determine participants vitamin D status by analyzing serum samples for a vitamin D biomarker 25-hydroxyvitamin D [25(OH)D] which provided a glimpse into vitamin D intake through all sources diet supplements and sunlight. Human skin can synthesize vitamin D when exposed to ultraviolet light Millen explained. However for many people 15 to 30 minutes a day with 10 percent of their skin exposed might be sufficient. In winter months when there is a lower solar angle sun exposure may not be not sufficient to maintain blood level for people who live north of a line from about Washington D.C. to Los Angeles CA. At these times and locations dietary intake may be needed. Dietary sources of vitamin D include fortified foods such as milk and foods that naturally contain vitamin D such as fatty fish like salmon and mackerel. Vitamin D shows promise for protect- ing against macular degeneration because of its anti-inflammatory and antiangiogenic properties antiangiogenic refers to slowing the growth of new blood vessels often seen in late stages of AMD. Our thinking was if a person s vitamin D status is better would it reduce the immune response to drusen We wanted to understand if the association between vitamin D and AMD differed depending on a person s genetic risk for AMD said Millen. Our study suggests that being deficient for vitamin D may increase one s risk for AMD and that this increased risk may be most profound in those with the highest genetic risk for this specific variant in the CFH protein. For more information visit www.buffalo.edu. 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com nowsolutions for info about this advertiser A Fresh Start When it comes to cleansing and detox products retailers should approach the needs of their stores--and customers-- with care. By Pete Croatto he ideal customer for a detox supplement or natural cleanser could be just about anybody. Really. Toxins are literally everywhere--in our food in water and ominously suspending in the air. Thankfully awareness about the harmful effects of toxins is increasing resulting in growing demand for products that can help combat these health threats. With the increased use of herbicides and pesticides in agriculture over the past decade many people have become aware of the dramatic increase in exposure to toxic substances noted Ross Pelton science director of Texas-based Essential Formulas manufacturer of the Reg Activ Detox & Liver Health lactobacillus supplement. That is not all. Consumers operate under the belief that the cells of their bodies have become contaminated with environmental pollutants and metabolic waste products stated Mark Timon founder and formulator at supplement maker Vibrant Health in Connecticut. Research shows that these concepts are somewhat correct in regard to man-made environmental pollutants drug residues and synthetic food additives that are part 18 VITAMIN RETAILER T and parcel of processed foods that are now widely consumed to the detriment of our health. Marge Roberts president and CEO of homeopathic remedy maker Newton Laboratories in Georgia believes people are simply sick of being sick. Coupled with that fatigue is a marketplace full of people eager to take back their health she said. Today s consumer is getting smarter and more involved in their health remarked Natalie Morse marketing director at California-based Chosen Foods manufacturer of Chia Detox. Gone are the days when people blindly eat what their doctor tells them to without asking good questions and doing their own research. Detoxing and cleansing help consumers take an active role in their health. There s a huge opportunity in this market according to Elyse N. Lovett marketing manager for ingredient manufacturer Kyowa Hakko USA in New York whose Setria glutathione is said to help protect cells from the damaging effects of toxins among other benefits. Lovett sees an increased interest in traditional detox and a new niche mar- keting for detoxification products. That makes sense. Noted naturopathic doctor Holly Lucille who practices out of West Hollywood CA added that people keep putting crap into themselves. But before retailers push to make a quick sale of a cleansing or detox product they need to hold up--it s not as if there are just one or two options for natural detoxification and cleansing available. There are products for the intestinal tract the liver specific to heavy metals and others said Neil E. Levin CCN nutrition education manager for supplement manufacturer NOW Foods in Illinois. Among NOW Foods most recent offerings in this area is its new Probiotic10 Restorative Care supplement featuring 100 billion organisms from 10 probiotic strains that play a critical role in detoxification according to the company. Cleansing and detox as practiced by the responsible retailer means going beyond recommending whatever pill or plan a celebrity cheerily endorsed that day. It instead involves making changes in one s lifestyle and diet to allow our bodies to facilitate its own detoxification Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM DECEMBER 2014 WWW.VITAMINRETAILER.COM MAY 2015 Go to www.vitaminretailer.com cvc for info about this advertiser A Fresh Start process and take a break from whatever might be causing the issue allowing the body to repair itself said Marci Clow RD CN a member of California-based Rainbow Light s research formulation and quality team. That means practicing patience over easy sales and providing counsel that does not cross the line into dispensing medical advice. The retailer s role is more important perhaps more than manufacturers care to admit. Vibrant Health s Timon said the detox and cleansing market has expanded in the last 10 years despite few dramatic advances in formulation. So what is the cause The intensifying competition among retailers that leads them to demand deep discounts he noted. Deeper discounts mean there is less room for innovation because innovation usually leads to increased cost of the finished product. Retailers Timon said must be willing to accept quality products. Thankfully in the detox and cleansing market there is an abundance that meets that standard. It s a good thing too. The public at large is frequently told that dietary supplements in general are useless and a waste of money he said. But the scientific research shows otherwise if the right formulations are constructed and the right potencies utilized. Going Deep Rainbow Light s Clow believes many consumers desire products that really get to the root of the problem --sans side effects--over ones that simply mask what is going on in the body. Customers seek out natural products stores she added because of the variety of choices available. For example Candida Cleanse from Rainbow Light is a naturally effective integrative health therapy designed to promote healthy flora and balance while strengthening immune response Clow explained. The product has a cleansing blend of black walnut pau d arco berberine and garlic to inhibit candida overgrowth. Candida Cleanse also includes targeted enzymes herbs and probiotics. Normally Candida albicans lives harmoniously in the inner warm creases and crevices of the digestive tract--and vaginal tract in women Clow noted. However during times of imbalance and or when immune mechanisms are depleted--especially concomitant with the taking of antibiotics--overgrowth or dysbiosis can occur resulting in significant disruption of many body processes. Candida Cleanse is designed to support eradication of Candida albicans strengthen the body s natural immune defenses and restore healthy gut flora through the use of botanicals superfoods probiotics and digestive enzymes. Versatility--as well as ease of use--is also a part of Chosen Foods Chia Detox which is available in stickpacks. We know health food is complicated and nutrition can be complicated so Chia Detox needed to be something easy-to-use and easy-to-understand the company s Morse said. It can be used as a cleansing product during a short-term fast but it can also be used as a functional beverage. It s low in sugar contains fiber and omegas from the chia and the lemon and cayenne produce the metabolic and liver cleansing effect that people are looking for in a detox product. Oregon-based Yerba Prima released its old reliable Great Plains Bentonite in capsule form (kind of) at this year s Natural Products Expo East. CEO Peter Finkle says bentonite is more effective in liquid form but Bentonite Herbal Detox is not without its strengths. This is not just a straight bentonite capsule Finkle clarified. It combines the bentonite with other nutrients like broccoli sprout powder DIM calcium-Dglucorate chlorella and four herbal extracts. The chlorella sort of works with the bentonite in terms of grabbing heavy metals. The herbal extracts with the broccoli sprout powder and calcium-D-glucorate and DIM stimulate the phase 1 and phase 2 detoxification pathways in the liver to help the liver more efficiently process toxins. The product s biggest feature and the one that most impresses retailers Finkle noted is that the heavy metal detoxifying properties are complemented by its ability to reduce the harmful estrogen in the body. That helps sexual health for men and women he said. Thanks to a clamoring public Vibrant Health recently released its Master Cleanse in what Timon called a convenient powdered form. Timon added he is also excited about new delivery forms that are just entering the market. As a major producer of sophisticated dietary supplements in powder form we are intrigued by any process that can convert essential fatty acids into stable powders Timon commented. A new gelatin enrobing process has recently come to our attention. It joins variations on the more conventional carbohydrate matrix technologies originally presented to us from Germany. New variations on the carbohydrate matrix in Germany and elsewhere have improved its ability to block oxidation of the fatty acids and extend shelf life. The company s Vibrant Cleanse an update of the classic master cleanse diet is a simple fat-free short-term dietary regimen that forces the body to catabolize adipose tissue (body fat) in order to 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com essentialformulas for info about this advertiser A Fresh Start liberate fatty acids that must be used by every cell to generate energy Timon said. Manufacturers observed Kyowa Hakko USA s Lovett are focusing on niche markets in this category such as Millennials looking for a quick and easy detox with beneficial health benefits. However ease of use means little without valid science. We are always intrigued by good science that inspires us to meet a need in a new way said NOW Foods Levin. Such was the case with NOW s Kidney Cleanse. The concept Levin explained came from one of the company s international distributors plus interest in NOW s science team over clinical data showing the value of parsley seeds in supporting normal kidney function. Levin noted the kidneys along with the liver are the headlining organs when it comes to cleansing and detoxifying. Finding a good quality parsley seed source turned out to be quite a challenge over many months--parsley leaves are easy to source but parsley seeds were a different story he said. Ultimately we were able to get a good quality parsley seed and combined it with other kidneysupporting herbs such as uva ursi leaf rosemary leaf fennel seed nettle root olive leaf and horsetail herb. This final formula met the science team s goal of a scientifically supported product and met the international distributor s need for a kidney cleanse product that could be sold in several international markets. Glutathione is among the most essential nutrients for the liver and kidneys pointed out Pelton of Essential Formulas. He went on to say it is the most important detoxification agent in the body. It is required in every cell of the body for antioxidant protection and detoxification. There s just one issue said Pelton Glutathione is not effective when taken orally. The natural products industry is doing its part to ensure customers get it. Kyowa Hakko s Setria glutathione is a tripeptide of glutamine cysteine and glycine. It is a reduced form of glutathione which has been clinically studied to increase blood glutathione levels Lovett said. The ingredient is now in Intox Detox which also features traditional Chinese medicine including Japanese raisin. That according to Levitt breaks 22 VITAMIN RETAILER down acetaldehyde a metabolite that leads to the painful after-effects of imbibing. Reg Activ Detox & Liver Health from Essential Formulas features Lactobacillus fermentum ME-3. Testing revealed that ME-3 can boost glutathione via three different mechanisms in humans Pelton said. In addition to synthesizing glutathione the bacteria can extract it from the surrounding environment and also recycle oxidized glutathione back to its reduced active form. According to Pelton each daily dose of Reg Activ delivers six billion glutathione-producing bacteria to the GI (gastrointestinal) tract. It s about creating a communication network. It s about creating a new barrier system so that the immune system is not inundated. -- Dr. Zach Wheat Co-founder and CEO Biomic Sciences And there s this statistic from a human clinical trial said Pelton Volunteers taking ME-3 achieved an astounding 49 percent increase in the ratio of reduced to oxidized glutathione. The gut protrudes prominently in this category. As Yerba Prima s website explains bentonite s colloidal structure and charged particles of sodium calcium magnesium and potassium ions is behind its ability to bind with toxins in the stomach small intestine and colon. One problem said Dr. Zach Wheat cofounder and CEO of Virginia-based Biomic Sciences the manufacturer of Restore is that nobody can agree on what having a healthy gut means. Ideally he said a healthy gut is a barrier--the tight junctions in the gut wall should keep toxins and other bad actors out of the blood stream. He added that Restore supports tight junction cells strengthening that barrier. It s about creating a communication network Wheat explained. It s about creating a new barrier system so that the immune system is not inundated. By doing that Restore reportedly helps to reduce the general absorption and accumulation of toxins. That s done first by putting up a healthy barrier sys- tem and second by creating a healthy clearance system Wheat stated. Kidney tubules it turns out are giant blood vessels basically. And the giant blood vessel networks in the kidney are again held together by tight junction. With the use of Restore you see a much more intelligent membrane happening in the kidney. Detox and cleansing mean different things to different people Clow said but who cannot take these products is universally recognized those suffering from diabetes low blood sugar or eating disorders people on certain medications growing children teens and pregnant women. Newton s Laboratories Detoxifier a homeopathic formula originally developed by company founder Dr. Luc Chaltin in the 1960s opens the doors for some of these excluded individuals--as well as others. A real bonus with homeopathics is that they will not interact with other medications or supplements Roberts explained. Many people in need of a detoxifier are also on medications a homeopathic is an ideal detoxifier for these consumers. The Newton Detoxifier is packaged in glass hand succussed and preserved with certified organic non-GMO (genetically modified organism) gluten-free alcohol she noted. The pellet version is alcohol-free and made with certified organic beet sugar and therefore also lactose-free Roberts added. As Timon implored earlier it is up to the retailers to stock their stores with these kinds of high-quality products. And what is just as important is to make sure their customers get the right product or even one at all. The Many Roles of the Retailer Wait what do you mean not putting a product in the customer s hands Isn t that the first rule of sales Yes--but not when that product could make a customer sick. The best place to start is to encourage customers to have an open dialogue with their health care practitioner about any cleansing or detox supplements they take or have heard about said Rainbow Light s Clow. This is especially important for those being treated for a medical condition or when taking any Rx or OTC medications. Or if healthy lifestyle ranks between making the bed and cleaning the dryer s lint trap on a customer s list of priorities. Translation First the customer should clean the diet up and take in plenty of liquids said Lucille. It is important to help consumers WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com enzymedica for info about this advertiser A Fresh Start understand that the best detox possible is to eat a diet full of organic fruits and veggies nuts and seeds healthy fat and limited animal protein from responsible sources said Chosen Foods Morse. But when that s not possible your body could benefit from a shortterm detox to reset and encourage elimination of toxins. Clow agreed. The best detox she believes remains nutrition education surrounding an overall healthy eating plan with good hydration and a personalized plan to remove toxins such as quitting smoking or avoiding processed foods. Supplements can also fill in a diet s nutritional gaps and to enhance the detoxification process she added. Retailers should know the science-- legitimate companies are happy to provide educational materials relevant to their products--and stick to that. Clow said retailers would be wise to focus on brands that integrate science and traditional use and have a demonstrated safety record. That sober approach applies elsewhere. They should avoid glorious claims and talk sensibly about the true functions of the formulas Timon explained. I believe consumers appreciate factual explanations of a product s benefits delivered without hyperbole. Even better that display of competence will keep customers coming back Timon added. How is that done Refer to the Materia medica so it s not perceived as just a person s opinion offered Newton Laboratories Roberts. Learn about the functions of the liver and kidneys so one can speak from a position of authority and knowledge. Actually use the recommended product she added so you can share your experience--though it might be wise to not go into too much detail. Regarding when one should do their ahem housecleaning Lucille recommends once a season or at least spring and fall. NOW Foods Levin who previously worked at legendary Chicago IL health food store Sherwyn s said that schedule is a promotional opportunity. In seasons that people traditionally think of cleansing like after the holidays and the spring highlighting this section of the store makes sense he said as well as making sure staff are up to date on features and benefits of the store s product offerings. Otherwise Levin added merchandising by condition is a good way to go. The best way to go might be Timon s desire for a different kind of cleansing. We must ask ourselves if we are truly committed to the well-being of our consumers he asked or whether we are only committed to the well-being of our wallets. VR i For More Information Biomic Sciences www.restore4life.com Chosen Foods (877) 674-2244 Essential Formulas (972) 255-3918 Kyowa Hakko USA (800) 596-9252 Newton Laboratories (800) 448-7256 NOW Foods (888) 669-3663 Rainbow Light (866) 972-6879 Vibrant Health (860) 842-4040 Yerba Prima (800) 488-4339 Go to www.vitaminretailer.com hyalogic for info about this advertiser DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 25 Vitamin Retailer s 2015 Best New Products By Corinne Anderson or the eighth year in a row Vitamin Retailer (VR) reached out to its retailer readership and asked them what they thought about 2015 s new products. Retailers were asked to comment on their favorite products that made their debut into the market in late 2014 through 2015. VR editors reviewed the retailers suggested list and focusing on the ingredients customer needs and response compiled a list of the top 10 new products of 2015. These products cover everything from natural energy and joint health to probiotics and proteins 2015 F Thank you to the retailers for their participation and congratulations to the winning manufacturers In no particular order here are the winners of VR s Best New Products of 2015 Hyaluronic Acid for Joints HA Gummy Hyalogic Riverside MO (866) 318-8484 Hyaluronic Acid (HA) for Joints by Hyalogic is a natural lubricant for the joints. The HA gummies are naturally flavored and lightly sweetened. HA supplements synovial fluid within the joint to maintain cushioning properties according to Hyalogic. HA is a water-loving molecule that acts as a lubricant for joints a hydrating moisturizer for skin and is an important component of healthy eye function. Each bottle contains 60 berry-flavored gummies and can be taken anywhere without water. Suggested retail price per bottle is 39.95. We have recently been converts to the HA for Joints with many employees here taking the product themselves. With all the options we have in this category this should say a lot said Chris Seeley co-owner of Main Street Market at Tuscany Square in Rapid City SD. CuraMed Effervescent Terry Naturally Green Bay WI (866) 598-5487 CuraMed Effervescent from EuroPharma s Terry Naturally brand contains the cell-protecting power of BCM-95 Curcumin in a liquid form that s easy to swallow. The great tasting tangerine-flavored tablets dissolve in water for all the benefits of safe studied and effective curcumin. The MSRP for CuraMed Effervescent is 29.95 for 30 350 mg effervescent tablets. From the week of release we have had loyal customers of Terry Naturally products rave about this wonderful option for taking CuraMed. Just after the first month of introducing this product our store continues to receive testimonies of the fast-acting relief of joint and inflammation pain from the CuraMed Effervescents said Juanita Landon assistant store manager of Garner s Natural Life Columbia SC. 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com pni for info about this advertiser Vitamin Retailer s 2015 Best New Products Super Earth Organic VeggieProtein Bluebonnet Sugar Land TX (281) 240-3332 This unique blend of four powerful plant proteins collectively delivers a balance of all nine essential amino acids similar to high-quality animal protein. In addition it has been certified USDA (U.S. Department of Agriculture) Organic and provides 18 g of protein from complementary plant sources with inherent essential amino acids fiber and omega-3 -6 and -9s plus a host of naturally occurring minerals for complete and balanced nutrition. According to Bluebonnet Super Earth Organic VeggieProtein can provide the qualities of animal protein like whey and casein with all of the dietary benefits important to vegetarians and vegans. VeggieProtein comes in a one-pound canister in four flavors that have been naturally sweetened with stevia (Natural Vanilla Vanilla Chai Chocolate Chocolate Mocha). The Bluebonnet Super Earth Veggie Protein is a great product that mixes well and has a good flavor said Ramona Billingslea marketing manager of Betsy s Health Foods Houston TX. We like the proteins and the quality and freshness of the Super Earth products in general. Reg Activ Immune & Vitality Essential Formulas Farmers Branch TX (972) 255-3918 Essential Formulas (EFI) Reg Activ Immune & Vitality contains the glutathione-boosting probiotic Lactobacillus fermentum ME-3 which helps boost glutathione levels and generate powerful antioxidant support for the cardiovascular system and condition-specific ingredients for synergistic health-promoting benefits according to the company. Reg Activ Immune & Vitality (MSRP 50.80) provides consumers with a revolutionary probiotic blend of ME-3 plus KP08 that supports immune system health and provides a core energy boost. Glutathione arguably one of the most vital antioxidants in the body can be very hard to stabilize in supplement form. The ideal situation is to optimize the body s own production of glutathione which is exactly what the Lactobacillus brevis and essential vitamins does to further enhance immune function in the Immune & Vitality formula said Ursula Neal health and body care coordinator at PCC Natural Markets Issaquah WA. MyPainAway Fibro Cream Topical BioMedics Inc. Rhinebeck NY (845) 871-4900 MyPainAway product line by Topical BioMedics Inc. includes MyPainAway Fibro Cream a patented topical treatment for pain caused by fibromyalgia. The product addresses aches and pains and helps the body rid itself of excess toxins and fluids from the source of the pain according to the company. It is formulated with natural biomedicines and does not contain parabens petroleum or other harsh chemicals and is free of counter irritants such as camphor capsaicin and menthol. MyPainAway Fibro Cream (MSRP 14.99 3-oz. tube) has no odor or grease and it easily absorbs into the skin. Fibro Cream is consistently one of our best-selling and most positively reviewed products--especially on Senior Discount Day said Kelsey Ferguson from Chuck s Produce in Vancouver WA. It s my go-to product for customers who come in seeking relief for joint pain in their hands or feet and those that do try it regularly come back with glowing testimonials. Personal anecdotes play a large part in the product s success my manager Becky likes to tell the story of when she broke a bone in her foot a year ago and how after trying just about everything she could to ease the pain Fibro Cream was the only product that worked. Sometimes other customers will even come up and share their stories with the customers directly To me that is the surest measure of this product s effectiveness and the biggest reason behind its success. 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com scandinavian for info about this advertiser Vitamin Retailer s 2015 Best New Products Purifying Skincare Line derma e Simi Vallet CA (800) 933-9344 derma e s Purifying Skincare is doctor developed and clinically tested. derma e Purifying Skincare line is specially designed for oily active or urban skin types the Purifying formulas work naturally to draw out toxins replenish vital nutrients and restore skin s resistance to oxidative stress. The Purifying Skincare line includes Purifying 2-in-1 Charcoal Mask (MSRP 19.50 1.7-oz.) Purifying Daily Detox Scrub (MSRP 15.50 4-oz.) Purifying Youth Serum (MSRP 29.50 1-fl-oz.) Purifying Toner Mist (MSRP 15.50 2-fl.oz.) Purifying Oil-Free Moisturizer (MSRP 29.50 1.7-fl.-oz.) and Purifying Gel Cleanser (MSRP 15.50 6-fl.-oz.). We have always had good luck and customer response with all derma-e products and the Purifying Skincare line is no exception Seeley said. Turmeric Supreme Immune A.S.A.P. Gaia Herbs Brevard NC (800) 831-7780 For thousands of years turmeric has been valued in ayurveda the traditional medicine system of India. Today science has identified compounds in turmeric curcumins in particular which support healthy inflammatory function--maintaining overall health and vitality. Gaia Herbs Turmeric Supreme Immune A.S.A.P. helps the body s immune function when needed. Each 20-capsule bottle retails for 29.99. Curcumins have been shown to stimulate production of proteins which help regulate innate immune cell function. Combined with echinacea elderberry and other supportive herbs Immune A.S.A.P. delivers broad immune support when taken at onset. We like Gaia s new Turmeric Supreme Immune A.S.A.P. because it combines the anti-inflammatory properties of turmeric and ginger with the immune-boosting properties of echinacea and elderberry to help you get feeling better fast said Jennifer Metsker supplement manager at The Sunspot Natural Market in Kokomo IN. MineralRich Concentrate Maximum Living Soulsbyville CA (800) 445-4325 Maximum Living s MineralRich Concentrate is a supplement that delivers more than 70 essential ionic trace minerals in convenient liquid form. It can be added into healthful smoothies fresh juice or water. It boosts any beverage with pH balancing trace minerals as well as B-12 (as methylcobalamin) biotin and extra magnesium. The new MineralRich Concentrate offers a broad range of nutritional support for muscles bones teeth hair skin and nails and helps sustain energy levels naturally throughout the day without added sweeteners or preservatives. Each 4-oz. dropper bottle has a suggested retail price of 38.95 contains 48 servings (six-week supply) is gluten free and certified vegan. We sell a lot of the whole line said Diane Cravens from GNC in Anderson IN. People come in requesting the brand which has been on the shelves for 20 years--we specifically make sure we make room for it on our shelves. Allergy Rescue Rainbow Light Santa Cruz CA (866) 972-6879 Rainbow Light s Allergy Rescue formulated by Christopher Hobbs PhD supports allergy relief by easing discomfort from seasonal and other allergies by reducing the body s natural response to common environmental irritants. Allergy Rescue supplement combines eyebright and xanthium with other nutrients antioxidants and enzymes. Rainbow Light s Herbal IQ Guarantee means its products have been thoroughly reviewed by qualified herbalists and backed by the latest science. Extracts are identity verified and tested for purity efficacy and safety. The suggested retail price is 14.99 for 30-ct. box or 23.99 for 60-ct. box. Rainbow Light s Allergy Rescue is my absolute favorite natural allergy relief product said Jessi Rizzi wellness manager and supplement buyer MOMs Organic Market College Park MD. I came to work for MOMs Organic Market and was introduced to Rainbow Light Allergy Rescue and I haven t looked back since It helps with my indoor outdoor and pet allergies. Even on the high pollen count days I know I can pop three and be good to go. I get similar relief to the prescription medications without the unwanted chemicals and side effects. Energems Energems Deerfield FL (954) 294-6777 Energems are made from a formula of high-quality dark chocolate and energy-enhancing ingredients such as vitamin B and D plus caffeine. In addition the product contains no artificial colors flavors or preservatives. Just three gems are equivalent to a large cup of coffee the company said. Energems come in three flavors Dark Chocolate Mint Dark Chocolate and Berry Flavored Dark Chocolate. Each bottle has a suggested retail price of 6.99 per bottle. 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com uas for info about this advertiser F By Lisa Schofield ucts in foods and supplements will have the same level of priority concerns when shopping in personal care. The forces driving a personal care purchase are the same regardless of where a customer is shopping in your store are these products chemical free allergen free veganfriendly natural and clean non-GMO (genetically modified organism) and gluten free Do they contain DEAs or phthalates artificial colors or fragrances Ike Blackmon executive director for Utah-based manufacturer Creative Bioscience emphasized that Consumers are much more conscientious about what they are buying and are seeking specific attributes such as nonGMO gluten free alcohol free and natural versus synthetic ingredients. Another expert from the manufacturing side of the industry Elizabeth Poon director of marketing Country Life Vitamins in New York likewise believes the growing consumer base demanding cleaner yet effective cleansers and beauty products are leading the way for more market entries in this sector. Consumers shopping in the natural channel are very educated and often early adopters and influencers within their social circles. They are looking specifically for brands that align with their approach to natural health and beauty and as a very vocal group have helped us bring natural beauty regimens to the forefront she observed. Poon added that Country Life has been pleased to see an increasing number of natural HBA products that are tested by third parties and clinically verified to produce results which has had a very positive impact on the natural beauty category. Greenblatt said pointedly that products that fulfill these desires for natural product retailers represent a huge opportunity beyond natural food and beyond supplements. Where s the growth It s in personal care. It s all driven by a customer s desire for clean plant-based ingredients that are vegan friendly non-GMO and gluten free. Regina Muhammad cofounder of product maker Buff Her House of Exfoliation in Georgia observed that increasingly people are becoming more involved in the process of what they are eating and putting on their skin. Moms are reading labels on the food they feed their families resh. Clean. All natural. These are the most common--and powerful--descriptors used in commercial advertising for skin and related beauty products. Like makeup that s been smeared the line between healthy and natural skin and beauty products versus conventional becomes more indistinct as mass market and department store products have long ago dove straight into the natural ingredients pool. However this is absolutely not a bad thing quite the contrary as brand manufacturers devoted to the naturals niche have always remained one giant step ahead paving the way for the me too mass companies to follow. These early adopters remain devoted to the leading retail niche that is the natural health retailer environment. And let s face it your devoted customers are also early adopters too. As Dorie Greenblatt director of sales and marketing for manufacturer New Yorkbased Home Health Products explained Customers already shopping for natural and clean ingredient good for you prod32 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM DECEMBER 2014 WWW.VITAMINRETAILER.COM MAY 2015 Go to www.vitaminretailer.com neocell for info about this advertiser and beauty junkies are reading to see what s in their cleansing products. In these past five years even the big beauty brands now have natural lines. Everyone is becoming more aware of ways to stay healthy from the inside out. At this point in time the mass and department store brands are not that sophisticated yet very few brands or products are sold in these arenas that can claim to fulfill all these strict needs. But yet in both arenas there are two common values that successful products must exhibit according to Dr. Liki von OppenBezalel vice president of business development and marketing for skin care manufacturer IBR Ltd. She explained Natural beauty skin care products have two sides--the natural characteristic of the products and the natural characteristics of the visible effects on the way the consumer looks. Both seem to be evolved in the last five years toward younger healthier flawless appearances of the consumer and natural origin (free of and naturally sourced) products. Within this category beauty skin-health supplements are increasing in use by women who are much more educated now that glowing skin health is a dual process--external and internal. Rob Maru nutrition chief innovation officer for product manufacturer Reserveage observed that increased awareness and more high-quality human clinical trials surrounding ingestible dietary supplement ingredients have influenced many shoppers to view beauty from within as a more sound and effective path to maintaining a more youthful appearance. Providing the building blocks and nourishing from within is now seen as a more effective way to support more beautiful hair skin and nails. be wary of companies that illegally mislabel or don t test for contamination and equally important may falsely advertise or hype claims that are not supported. Any of these acts could cause many health problems with consumers due to the risk of allergies and other side effects. Muhammad agreed I think in the wake of some natural beauty product companies being sued over misleading the public with their labeling HBC retailers should always set a high standard for the products that are on their shelves. Natural beauty skin care products have two sides--the natural characteristic of the products and the natural characteristics of the visible effects on the way the consumer looks. -- Dr. Liki von Oppen-Bezalel IBR Ltd. From an ingredient supplier standpoint Dr. Liki von Oppen-Bezalel also pointed to safety and stability (microbial mostly) of the products as key issues in natural beauty products. These are being met with development of safe and stable natural products free of preservatives that are maintained in proper storing conditions and containers. Take care to scrutinize ingredients said Maru who observed that there are some products on the market that contain generic key ingredients that may not be supported by human clinical research. As a result consumers who choose these products sometimes solely based on price point are often ultimately disappointed because they do not deliver results he stated. Beyond delivering expected or desired results is the real issue of sensitivity and annoying rashes that sensitivities incur. When a sensitivity emerges a lengthy progression of trial and error to identify exactly what is causing the allergic reaction often ensues. In recent years the prevalence of sensitive skin has been increasing and now potentially affects the majority of women Greenblatt explained. She cited a report from the Herb Research Foundation which found that the skin absorbs up to 60 percent of the chemi- Category Challenges As retailers peruse the trade shows and read about new products they can see a glorious trove of new HBA products or reformulated updated versions. This category is quite robust with highly effective and even luxurious beauty skin cleansing toning and treatments. There are some issues to be aware of when considering selection of newer products for in-store trial. BioScience s Blackmon advised that in the sub-sector of ingestible beauty skin supplements to 34 VITAMIN RETAILER cals in products that it comes in contact with directly into the bloodstream. Just over a decade ago she elaborated studies found that one in two women had sensitive skin but more recent research shows that it now potentially affects three in four. For example in 2001 a study found that among 3 300 women 51.4 percent reported having sensitive skin and 38.2 percent of 500 men reported the condition. However in 2009 a study of 1 039 people found that 77.3 percent complained of sensitive facial skin and 60.7 percent had sensitive body skin. Many consumers remain challenged with finding effective sensitive skincare products that help them solve their sensitive skincare problems--sensations of dryness tightness burning itching redness--to name a few Greenblatt explained. Individuals can react to one or more ingredients in a product including active ingredients preservatives dyes or fragrances. Consequently unless testing is done on the exact formulation that a consumer buys off the shelf there is no way of knowing whether that product will be safe for a sensitive individual. Therefore products that are safe and effective for sensitive skin are in a unique position to attract and build loyalty with this growing population of consumers ... who represent the primary customer that shops in natural health food stores. Fulfilling the need to use skincare lines without fear of sensitivity has been a challenge in the sense that many products that tout terms such as sensitive skin may not adequately live up to the promise as sensitivities and symptoms are so widely varied as experienced by individuals. Here is where everclen sensitive skincare products stand apart Greenblatt asserted. The products (cleanser toner face cream eye cream hand cream body lotion) have all been clinically tested and proven safe for sensitive skin via rigorous clinical and dermatological tests that meet the highest standards of the skincare care industry. She noted that studies were done on women with sensitive skin using the latest scientific testing methods and comparing each product to a placebo. Tests were carried out by scientists and under the direction of dermatologist and for everclen eye cream by scientists and ophthalmologists. Such rigorous clinical sensitivity testing is not often done on other products sold in the natural health food channel she observed. Additionally everclen products are not only proven to be safe for sensitive skin but are also hypoallergenic and non-comedogenic. And there s more to the ingredient story because as mass and department WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com horphag for info about this advertiser store beauty brands more aggressively tout natural ingredients there are still unnatural compounds lurking in the sudsy foam. For example Blackmon observed that there are many products containing parabens and various synthetic preservatives. Creative Bioscience s Anti-aging Formula and Beauty Formula he pointed out contain all-natural vitamins and herbs as well as manufactured ingredients that are backed by clinical studies and shown to be safe and effective. In Reserveage s case Not all collagen is created equal said Maru. Some collagen powders have a foul odor bad taste and don t mix well in room temperature liquids and this can be due to a number of reasons which may include the existence of impurities. A high quality hydrolyzed collagen powder performs well and is also pleasant to drink has no odor or foul taste and mixes readily in any beverage. According to Greenblatt everclen products were specially formulated without any irritating ingredients. They are free of soap fragrance parabens gluten phthalates petroleum colors DEAs SLS and GMOs. Some plant-based cleansers can be irritating and harsh on skin so everclen products contain cocomidopropyl betaine (coconut derived) a gentle foaming ingredient that is a safe alternative to harsh sulfates like sodium lauryl sulfate. Further Greenblatt explained decyl glucoside (also coconut derived) is a very mild surfactant naturally non-ionic and sustainable. It is a gentle natural cleanser that is a combination of plant based fatty alcohols and glucose. Another plus for this line is that it is vegan-friendly and never tested on animals. The no-animal-testing is also a hallmark of many other lines and these also provide natural stores with a significant competitive edge over mass and department channels. When it comes to exfoliants said Muhammad there are some that are still using plastic beads in their exfoliants. These beads are now being banned in some states because they are causing pollution in our lakes and rivers. Selections A brand new ingestible beauty ingredient that helps even out skin tone and 36 VITAMIN RETAILER lightens naturally is PhtyoflORAL from IBR Ltd. Dr. von Oppen-Bezalel explained that PhytoflORAL is a natural dietary supplement for beauty from within which combines phytoene and phytofluene two colorless carotenoids. She said new clinical data shows that PhytoflORAL has an outstanding photoprotection capacity that is built into the skin from within. PhytoflORAL can significantly increase minimal erythemal dose (MED) after 84 days of consumption meaning that the skin s ability to resist sun damage is increased she explained. Both phytoene and phytofluene are also able to lighten and even the skin tone by inhibition of melanin synthesis UVA and UVB protection anti-inflammatory and anti-oxidant capabilities as shown in a clinical study. The data so far provide evidence that dietary intake of PhytoflORAL will result in accumulation of the phytoene and phytofluene in skin benefits including protection against oxidative and photo damage and skin lightening and even skin complexion. Creative Bioscience s Anti-Aging Formula said Blackmon was recently recognized as a Best of Supplements award winner by Better Nutrition for 2015. What is unique about this product is our inclusion of Ceramide PCD which are ceramides derived from rice he explained adding that ceramides derived from rice are shown to be more effective than those derived from wheat or konnyaku. Ceramides are absorbed into the intestines where they circulate toward the outer layers of the skin to help improve skin s moisture retention he added. Country Life recently introduced MaxiSkin Collagen C&A to its natural beauty line. With recent third party testing verifying its ingredients and its potential for results it was a natural extension of our equally effective Maxi-Hair products Poon related. Available in both tablet and powder form Maxi-Skin Collagen C A provides versatility for the consumer Pooned added including easy-to-swallow pills with a beverage of choice or a tasteless powder that mixes easily in water or a healthy smoothie. Country Life has also introduced nonGMO Biotin as significant numbers of consumers properly equate GMOs with potential health complications. Even before the Non-GMO project came to the forefront we only worked with suppliers that could verify the source of their ingredients Poon explained. Our Biotin achieved non-GMO status without us having to reformulate the product. It has been non-GMO and we are thrilled that our undercover work is being validated. Our Biotin is no different. New from Reserveage is an alternative to collagen supplements derived from animal sources the Nutrition Plant-based Support Collagen Builder features nutritional support that the body can use in producing its own collagen according to Maru. These include co-nutrients that work with a blend of three amino acids to help support collagen production and which are sourced from specific plantderived ingredients including a naturally sourced Vitamin C from Organic Amla gooseberry extract and silica from bamboo. In addition it provides white tea polyphenols that have antioxidant activity. And to help seal moisture for softer skin Reserveage formulators included patented ceramosides phytoceramides from vegan sources. For sensitive skin each everclen formula the newest research-based line from Home Health combines plantbased ingredients that synergistically deliver greater benefits said Greenblatt. These include aloe barbadensis leaf (aloe vera) green tea extract coconut-derived cleansers conditioning oils such as jojoba seed grapeseed safflower shea butter sodium hyaluronate (hyaluronic acid) and vitamin E. everclen is manufactured in small batches to assure freshness and purity in every product. Among brands developed exclusive[ly] for natural product retailers and their customers it is distinguished by a documented claim that few others can match everclen is clinically tested and proven safe for sensitive skin she asserted. Buff Her House of Exfoliation specializes in natural exfoliants. This year the company introduced its new Crumbles line of foaming food facial scrubs a cleanser and exfoliant in one. The ladies are loving them Muhammad emphasized. The powders are added to customer s favorite facial cleanser or water. Crumbles is available in two flavors--Strawberry Lemon and Vanilla Almond. Because they smell so good ... we have to tell our customers you can t eat them she laughed. VR i For More Information Creative Bioscience (877) 744-1224 Buff Her House of Exfoliation (404) 969-5189 Country Life Vitamins (651) 789-1275 Home Health everclen (631) 200-6391 IBR 49 30 80589698 Reserveage www.reserveage.com WWW.VITAMINRETAILER.COM DECEMBER 2015 PRODUCTSPOTLIGHT Clearing Sinus Colds & Flu H aving a stuffy nose sore throat cough or a fever can all be symptoms of having a cold the flu or sinus problems. While somewhat expected in the cold winter months anyone can catch both a cold and the flu all year round. According to WebMD.com approximately 5 to 20 percent of the population gets the flu each year. Further the Centers for Disease Control and Prevention (CDC) reported that each year adults have an average of two to three colds per year while children B Y S H A R I B A R B A N E L are likely to have colds even more frequently. Sinus problems can occur as a result of allergies or from the common cold. One type of sinus condition sinusitis is an inflammation of the tissue lining of the sinuses. According to WebMD approximately 37 million Americans suffer from at least one episode of sinusitis each year. There are different types of sinusitis including acute which lasts approximately 10 to 14 days subacute sinusitis which lasts four to eight weeks chronic sinusitis which lasts eight weeks or longer or recurrent sinusitis in which a person can suffer several attacks each year. While everyone will get sick every once in a while eating a healthy balanced diet and exercising can help keep your immune system in tip-top shape. Below are a few examples of sinus cold and flu products that are available on the market today. Nasal Spray Xlear Nasal Spray from Xlear Inc. (American Fork UT) is a natural saline spray containing xylitol--an ingredient which cleanses and moisturizes. Xlear Nasal Spray (MSRP 6.99 0.75oz 14.99 1.5-oz.) reduces congestion and also prevents bacteria and other pollutants from sticking to the nasal passage. So now you can keep your nasal passages clean and clear helping reduce the possibility of bacterial infection and other cold symptoms while also getting you breathing more freely and comfortably. For more information call (877) 599-5327 or visit www.xlear.com. SinuZyme Redd Remedies (Bradley IL) SinuZyme (MSRP 24.99 40 capsules) offers powerful support for immune function lymphatic drainage and sinus health. It benefits the immune and lymphatic systems with reishi mushroom and red root. In the same way bromelain protease and elderflower promote clear open sinuses as they promote the body s natural detoxification process according to the company. For more information call (888) 453-5058 or visit www.reddremedies.com. SinuOrega Many health practitioners agree that the use of a saline solution to flush out the nasal passages is the best approach. Flushing has even been found to work more effectively than merely spraying a mist of saline solution into the nasal passages. SinuOrega from North American Herb & Spice (Buffalo Grove IL) is the superior choice to aid in the cleansing process of the nasal membranes. Powered by Oreganol P73 plus oils of bay leaf sage and clove. SinuOrega (MSRP 19.99 2-oz.) is a potent wild spice oil formula in a sea salt saline base for supporting the health of the sinus cavities. SinuOrega is a truly wild spice all-natural nasal spray free of all chemicals and additives. For more information call (800) 243-5242 of visit www.oreganol.com. Vita-Sprout Maximum Living s (Soulsbyville CA) VitaSprout is a whole-food-based multivitamin and mineral boasting a high concentrate B complex derived from organic adzuki sprouts the most potent form of nutrients. Packed with the nourishing benefits of essential sprouts freeze dried vegetables plus an array of high grade vitamins and minerals Vita-Sprout (MSRP 26.80 120 capsules) is gluten free and is designed to nutritionally assist the body s natural defenses and support total health. For more information call (800) 445-4325 or visit www.maximumliving.com. Immune Formula Wakunaga of America s (Mission Viejo CA) Kyolic 103 Immune formula is a unique combination of aged garlic extract vitamin C mushrooms astragalus oregano and olive leaf that was designed specifically to help support healthy immune function. Studies have demonstrated that Kyolic Formula 103 (MSRP 15.45 100 capsules 24.95 200 capsules) may reduce the severity of cold flu through multiple effects such as enhancing immune function antioxidant and anti-inflammation properties. Aged Garlic Extract is a natural way to reduce the suffering so you can feel better and get back to your life faster. According to the company Kyolic is safe effective and standardized so you can take it every day. For more information call (800) 421-2998 or visit www.kyolic.com. DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 37 NATURALMEDICINE with Dr. Michael Murray Is Berberine Big the Next Natural Product B Y M ICHAEL T. M URRAY ND O ne of the most exciting natural products in current medical research is berberine an alkaloid found in goldenseal root barberry bark Oregon grape root and coptis (goldthread) root. What is so exciting about the research is The results from clinical trials in diabetes high blood pressure and elevated blood lipid levels. There is very encouraging experimental data in a wide range of modern health issues including cancer Alzheimer s disease Parkinson s disease and others. Alkaloids like berberine are synthesized in plants to serve vital roles in the plant s cellular metabolism. Obviously humans can also gain benefits from these compounds. Since early human times plant alkaloids have been among the most important medicinal agents used by humans. They are now enjoying a renaissance as these ancient medicines are matching the needs of current times. History Berberine-containing plants have been revered for a number of clinical applications through the years. Perhaps most important have been their use in fighting infections but they have also been used for diabetes. Since the early 1900s 38 VITAMIN RETAILER purified berberine has also emerged as a popular natural medicine especially in China. What scientific research has focused on in the last decade is building an impressive amount of clinical research in the use of berberine in lowering blood lipids and blood pressure and improving blood sugar control in type 2 diabetes. Berberine exhibits a number of beneficial mechanisms to produce these effects including an ability to activate the important enzyme called AMP-activated protein kinase or AMPk for short. AMPk is found inside every cell and serves as a master regulating switch in energy metabolism. Overall the activity of this enzyme plays a major role in determining body fat composition and especially the amount of visceral belly fat. Here are some of the consequences of low AMPk activity Accelerated aging Chronic inflammation High blood cholesterol and triglycerides Increased visceral belly fat Insulin resistance Mitochondrial insufficiency and dysfunction Neurodegeneration Obesity Poor blood sugar control Obviously as an effective activator of AMPk berberine offers great promise in dealing with all of the consequences of low AMPk activity as well as other health conditions. Results From Clinical Trials Berberine is showing impressive results in clinical trials evaluating its effects in type 2 diabetes elevated blood lipids and high blood pressure. Recently the Journal of Ethnopharmacology published a detailed review of the 27 clinical studies with berberine in these disorders that provided clear answer questions on its safety and efficacy. Results showed quite convincingly that in the treatment of type 2 diabetes mellitus berberine (500 mg two to three times daily) along with lifestyle intervention lowered the level of fasting blood sugar levels after-meal blood sugar levels and glycosylated hemoglobin (HbA1c) more than lifestyle intervention alone or placebo. When berberine was compared to oral hypoglycemic drugs used in type 2 diabetes such as metformin glipizide and rosiglitazone there was no statistical significance between treatment of berberine and these drugs. In other words the clinical results seen with berberine are on par with the drugs but with no significant side WWW.VITAMINRETAILER.COM DECEMBER 2015 effects. In one double-blind study of 116 patients with type 2 diabetes berberine at a dosage of 500 mg twice a day lowered fasting blood sugar from just above the range of being classified as diabetes (i.e. 126 mg dL) to normal blood sugar levels (less than 100 mg dL) in most subjects. The same sort of comparative results seen in type 2 diabetes were found in the treatment of elevated blood lipids (cholesterol and triglycerides) and high blood pressure. Studies also supported that berberine combined with conventional drugs in these conditions is safe and can produce better results than the drugs used alone. Side effects with berberine occurred at much lower rates and were milder than prescription drugs. Side effects were seen mainly at higher dosages (e.g. 500 mg three times a day) and included such as nausea diarrhea constipation abdominal distension and abdominal pain. In regard to its effects on blood lipids not only does it lower total and LDL cholesterol unlike statins berberine also lowers blood triglycerides and raises beneficial HDL cholesterol. Berberine has also been shown to lower apolipoprotein B by 13-15 percent which is a very important risk factor to reduce. It addition to enhancing AMPk berberine works by inhibiting an enzyme called PCSK9 leading to more LDL being removed from the bloodstream. The typical dosage for berberine in these studies was also 500 mg two to three times daily. The researchers conducting the metaanalysis concluded that berberine has comparable therapeutic effect on type 2 diabetes elevated blood lipids and hypertension with no serious side effect or toxicity. Furthermore the review indicated that berberine combined with conventional drugs in these conditions is safe and can produce better results than the drugs alone. of berberine three times per day for three months. The body mass index (BMI) levels dropped from 31.5 to 27.4. There was also an improvement in insulin sensitivity and fat-regulating hormones. Final Comments Berberine is an emerging natural product superstar. Its bright light may end up shining even brighter than curcumin the yellow pigment of turmeric if there is a continued commitment on research. Certainly in all areas where berberine has been currently evaluated it could be concluded that it has some advantages over curcumin in regard to potential in cancer and other health conditions. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit www.doctormurray.com. Berberine in Weight Loss Berberine has also been examined as a weight-loss aid in two double-blind clinical trials. In a study conducted in 2012 published in Phytomedicine 500 mg of berberine three times daily caused an average of five pounds of weight loss over a 12-week period. In another 2012 study published in Evidence-Based Complementary and Alternative Medicine 37 men and women with metabolic syndrome were given 300 mg Go to www.vitaminretailer.com maximumliving for info about this advertiser DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 39 SUPPLEMENTSCIENCE Nutraceuticals for High Blood Pressure By Gene Bruno MS MHS Chief Academic Officer Huntington College of Health Sciences igh blood pressure or hypertension is often referred to as the silent killer because you may not know that you have it until it s too late. In fact nearly one-third of people who have high blood pressure don t know it. If your blood pressure is extremely high however certain obvious symptoms may manifest themselves Severe headache Fatigue or confusion Vision problems Chest pain Difficulty breathing Irregular heartbeat Blood in the urine Pounding in your chest neck or ears In these situations you should see a doctor immediately since you could be having a hypertensive crisis that could lead to a heart attack or stroke.1 H upon the measurement your blood pressure may be classified as normal high (hypertension) or pre-hypertension. Blood pressure may also be low but that is not the topic of this article. In any case here are the ranges for classifying your blood pressure Normal blood pressure--lower than 120 80 mmHg most of the time. High blood pressure (hypertension)--140 90 mmHg or above most of the time. Pre-hypertension--120 80 or higher but below 140 90 Treating High Blood Pressure The treatment of high blood pressure should start with eating a heart-healthy diet and getting regular exercise (at least 30 minutes of aerobic exercise a day). If you smoke you need to find a program to help you quit and if you drink alcohol you should limit it to one drink a day for women two a day for men. You should also limit the amount of sodium (salt) you eat (less than 1 500 mg per day) and try to avoid things that cause you stress. Staying at a healthy body weight can also make a big difference. Blood Pressure Ranges Blood pressure readings are usually given as two numbers systolic (the top number) and diastolic (the bottom number). An example is 120 over 80 (written as 120 80 mmHg). One or both of these numbers can be too high. Depending 40 VITAMIN RETAILER When these measures are insufficient or unsuccessful physicians may also opt to prescribe medications to lower blood pressure. These may include diuretics (which reduce water weight) betablockers (which make the heart beat at a slower rate and with less force) angiotensin-converting enzyme or ACE inhibitors (which relax blood vessels) or calcium channel blockers (which also relax blood vessels). Unfortunately these medications are associated with a range of side effects. Another option for individuals with mild to moderate hypertension is to consider the use of certain nutraceuticals shown in human clinical research to be effective for lowering blood pressure. While there are many such nutraceuticals from which to choose the ones highlighted in this article are chocolate cocoa potassium nattokinase and coenzyme Q10. Chocolate Cocoa A number of clinical studies have demonstrated that both dark and milk chocolate 46-105 grams day was effective in modestly lowering systolic blood WWW.VITAMINRETAILER.COM DECEMBER 2015 pressure by 4.7 mmHg and diastolic blood pressure by 2.8 mmHg in normotensive and hypertensive people.2 3 This beneficial effect was seen when the chocolate provided 213-500 mg of cocoa polyphenols. Additional research has shown that as little as 6.3 grams day dark chocolate (providing 30 mg of polyphenols) also decreased systolic blood pressure by 2.9 mmHg and diastolic blood pressure by 1.9 mmHg in patients with prehypertension or mild hypertension.4 Another study5 found that that consuming 100 grams day of cocoa (containing 500 mg of polyphenols) modestly reduce systolic and diastolic blood pressure in elderly patients with isolated systolic hypertension. At the end of the 14-day study systolic BP had declined by 5.1 mmHg and diastolic BP declined by by 1.8 mmHg.6 Now if this isn t a good enough excuse for eating chocolate I don t know what is. Potassium Potassium is a vital mineral that is necessary to help maintain normal osmotic pressure of body fluids and the acidbase balance of the body. It also functions in the transmission of nerve impulses and muscle contraction. Taking potassium orally seems to reduce systolic blood pressure by about 2-4 mm Hg and diastolic blood pressure by about 0.5-3.5 mm Hg.7 Potassium seems to be most effective for people with low potassium levels high daily sodium intake and for African Americans.8-10 Consuming potassium from dietary sources also seems to decrease the risk of developing hypertension. Foods that provide at least 350 mg of potassium per serving and that are low in sodium saturated fat and cholesterol might help reduce the risk of developing high blood pressure.11 12 Likewise consuming potassium from dietary sources seems to decrease the risk of stroke. There is some evidence that foods providing at least 350 mg of potassium per serving and that are low in sodium saturated fat and cholesterol might help reduce the risk of stroke.13 14 trial 17 86 participants ranging from 20 to 80 years of age with an initial untreated systolic blood pressure of 130 to 159 mmHg received nattokinase (2 000 FU capsule) or a placebo capsule for eight weeks. The objective of this study was to examine the effects of nattokinase supplementation on blood pressure in subjects with pre-hypertension or stage one hypertension. Seventy-three subjects completed the protocol. Compared with the control group the statistically significant changes in SBP and diastolic blood pressure were -5.55 mmHg and -2.84 mmHg respectively after the eight-week intervention. The corresponding net change in renin activity was -1.17 ng mL h for the nattokinase group compared with the control group. In conclusion nattokinase supplementation resulted in a reduction in systolic and diastolic blood pressure. These findings suggest that increased intake of nattokinase may play an important role in preventing and treating hypertension. was undertaken to clarify the mechanism of the antihypertensive effect of 100 mg day coenzyme Q10 (CoQ10) in hypertensive patients. At the end of the treatment systolic blood pressure decreased from 164.5 to 146.7 mmHg and diastolic blood pressure decreased from 98.1 to 86.1 mmHg. Plasma CoQ10 values increased from 0.64 0.1 microgram ml to 1.61 - 0.3 micrograms ml. In addition serum total cholesterol decreased from 222.9 mg dl to 213.3 mg dl and serum HDL cholesterol (the good cholesterol ) increased from 41.1 to 43.1 - 1.5 mg dl. The researchers also found that the antihypertensive effect of CoQ10 is probably based on its ability to reduce peripheral resistance. Peripheral resistance is the resistance of the arteries to blood flow. As the arteries constrict the resistance increases and as they dilate resistance decreases. Conclusion Chocolate cocoa potassium nattokinase and coenzyme Q10 are not the only nutraceuticals with value for lowering blood pressure but supplementation with one or more of these is a good place to start for individuals with mild-to-moderate hypertension. However supplementation is only one spoke on the wheel of hypertension treatment with the other spokes including diet exercise and stress control. When each of these is incorporated into a comprehensive program the results will likely be significantly better. VR For a full list of references visit www.vitaminretailer.com. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno hchs.edu. VITAMIN RETAILER 41 Coenzyme Q10 Coenzyme Q10 is a nutraceutical which has been extensively studied for its role in cardiovascular health including blood pressure. In a published review 18 researchers examined the results of three double-blind randomized placebo-controlled human clinical trials suggesting that coenzyme Q10 supplementation can effectively lower blood pressure (BP) in hypertensive individuals. After careful examination of the data the researchers concluded that treatment with 100-120 mg coenzyme Q10 daily in subjects with systolic BP greater than 140 mmHg or diastolic BP (DBP) greater than 90 mmHg resulted in mean decreases of 11 mmHg and 7 mmHg respectively. Another study19 Nattokinase Nattokinase is a fibrinolytic (i.e. fibrin degrading) enzyme derived from a Japanese food called natto. Nattokinase is produced during the very fermentation process which creates natto involving boiled soybeans fermented with the bacteria Bacillus natto.15 16 In a randomized double-blind placebo-controlled DECEMBER 2015 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION Vegetarian and Vegan Lifestyles Trending Upward By Mark Becker W hat do Pam Anderson Al Gore Gandhi Deepak Chopra Bill Clinton and Demi Lovato have in common They are all either vegetarians or vegans. There is no denying the health benefits that vegetarian and vegan diets afford. In fact there are dozens of studies that espouse the remarkable health benefits of vegetarian and vegan diets. According to pcrm.org a vegetarian is defined as avoiding all animal flesh including fish and poultry. Vegetarians who avoid flesh but do eat animal products such as cheese milk and eggs are ovo-lacto-vegetarians (ovo egg lacto milk cheese etc.). Vegans abstain from all animal products. This group is rapidly growing. Research indicates that health benefits increase as the amount of food from animal sources decreases. Therefore vegan diets are considered the healthiest. Although many older Americans still enjoy red meat and chicken an estimated 2.5 million of people 55 and older have abandoned red meat and poultry 42 VITAMIN RETAILER in favor of a predominantly plant-based diet. Some people decide to go vegetarian or vegan because they can t bear the thought of harming any living creature. Others do it for the health perks of which there are many. Retail staff should educate their growing vegetarian and vegan customer base on these health benefits a few of which include Cancer-protective Vegetarian diets are naturally low in saturated fat high in fiber and loaded with cancer-protective phytochemicals. Cardiovascular Health Vegetarian diets also help prevent heart disease. Animal products are the main source of saturated fat and the only source of cholesterol in the diet. Vegetarians avoid these risky products. Additionally fiber helps reduce cholesterol levels2 and animal products contain no fiber. Furthermore eliminating meat dairy products and added fats reduces the blood s viscosity (or thickness ) which in turn brings down blood pressure.3 Plant foods and supplements are generally lower in fat and sodium and have no cholesterol. Vegetables and fruits are also rich in potassium which helps lower blood pressure. Diabetes Prevention Non-insulindependent (adult-onset) diabetes can be better controlled and sometimes even eliminated through a low-fat vegetarian diet along with regular exercise.4 A diet low in fat high in fiber and high in complex carbohydrates allows insulin to work more effectively. While a vegetarian diet cannot eliminate the need for insulin in people with type 1 (insulin-dependent) diabetes it can often reduce the amount of insulin needed. As previously mentioned there are profound benefits to being vegetarian and vegan. Nonetheless it s not as easy as simply eliminating meat poultry and seafood from your diet. Animal products offer a vast array of nutrients that support growth body functions and a healthy immune system. Therefore it s crucial for vegetarians and vegans to obtain these nutrients from another source. That said vegetarians and vegans must consume adequate amounts of the following compounds among others to ensure that a plant-based diet is a healthful one. Many of these foods WWW.VITAMINRETAILER.COM DECEMBER 2015 and supplements are found in health food stores. requirements the daily protein intake for vegetarians and vegans is the same as your weight in kilograms. Calcium and Vitamin D This combination is essential to building strong dense bones when you re young and keeping them strong and healthy as you age. Each day you lose calcium through the skin nails hair sweat urine and feces. However the body cannot produce new calcium. Vitamin D plays an important role in protecting bones and your body requires it to absorb calcium. Children need vitamin D to build strong bones and adults need it to keep their bones strong and healthy. If you don t supplement with a good calcium formula that includes vitamin D you may lose bone have lower bone density and you re more likely to break bones as you age. Calcium can be a concern for vegans and vegetarians who do not eat any milk or dairy products. They must replace animal food sources with plant-based proteins. If you eat dairy maximize the body s blood-clotting and bone-building abilities by including non-dairy calcium foods in your diet including broccoli enriched whole-wheat bread and calcium-fortified soy cheese orange juice or cereal in your daily diet. Vitamin B-12 Low vitamin B12 can cause anemia and nervous system damage. The only reliable vegan sources of B12 are foods fortified with vitamin B12 including some plant milks some soy products and some breakfast cereals and B12 supplements. Vitamin B12 whether in supplements fortified foods or animal products comes from micro-organisms. Most vegetarians vegans consume enough B12 to avoid anemia and nervous system damage but many do not get enough to minimize potential risk of heart disease or pregnancy complications. To get the full benefit of a vegetarian vegan diet do one of the following Eat fortified foods two or three times a day to get at least three micrograms (mcg or g) of B12 a day Take one B12 supplement daily containing at least 10 micrograms Take a weekly B12 supplement containing at least 2 000 micrograms. Be sure to check the nutrition facts label or the ingredient list to ensure you are receiving the active form of vitamin B12 called cobalamin or cyanocobalamin. Most multivitamin products contain vitamin B12. their animal counterparts. To maximize zinc intake include a variety of zinc-rich foods throughout the day such as whole grains wheat germ tofu legumes nuts and seeds. Zinc-fortified cereals and vegetarian meats are also available. When considering a supplement take a multivitamin-mineral supplement with a zinc level near the recommended intake. Do not buy an individual zinc supplement unless prescribed by a health professional. Large amounts of zinc can interfere with the utilization of other minerals. Whether we are talking about veganism or vegetarianism both of these lifestyles are and have been on the rise for quite some time. We have all heard compelling reasons why people make the switch to these lifestyles. Regardless retailers will continue to encounter this growing health segment. That said this is an opportunity for retailers if they are strategically positioned to create new profit centers serving their vegetarian and vegan customers. VR References 1. pcrm.org 2. Sacks FM Castelli WP Donner A Kass EH. Plasma lipids and lipoproteins in vegetarians and controls. N Engl J Med. 1975 292 1148-1152. 3. Ernst E Pietsch L Matrai A Eisenberg J. Blood rheology in vegetarians. Br J Nutr. 1986 56 555-560. 4. Nicholson AS Sklar M Barnard ND et al. Toward improved management of NIDDM A randomized controlled pilot intervention using a low-fat vegetarian diet. Prev Med. 1999 29 87-91. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 15 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For almost 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 102 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at Facebook.com marklbecker and on twitter at Twitter.com becker_mark. For more information visit www.vivioninc.com or www.energyatlast.com. Omega-3 Fatty Acids The mainstream media has been reporting on the benefits of omega-3s for years. Studies have shown that the omega-3s help prevent and fight heart disease as well as cancer depression arthritis Alzheimer s disease ulcers diabetes hyperactivity and other diseases. The most beneficial form of omega-3s containing two fatty acids-- EPA and DHA--can be found in fish. However it can be a challenge for the vegetarian to get an adequate amount of omega-3 fatty acids when he or she is no longer eating fatty fish. Incorporating a sufficient amount of plant-based foods or supplements high in the omega-3 fatty acid alphalinolenic acid (ALA) can optimize your omega-3 intake. Zinc Protein Most associate meat with protein. However you can easily satisfy your protein needs by consuming plantbased foods including beans legumes nuts soy as well as plant-based powdered protein supplement formulas. If your customer is unsure of daily protein Zinc is crucial for metabolism immunity and healing. Meat seafood and animal products are high in zinc. According to the National Institutes of Health some vegetarians need 50 percent more than the recommended 40 mg for adults over 18. Why Because zinc found in plant foods is not absorbed as well as DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 43 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Acteane NEWTON SQUARE PA--Boiron released Acteane a blend of five traditional homeopathic ingredients that have been recommended in France for decades to relieve symptoms associated with hot flashes such as profuse sweating throbbing headaches occasional sleeplessness and a flushed face. Acteane significantly reduces the intensity and frequency of hot flashes shown through a randomized double blind placebo-controlled clinical study during a 12-week period. Each one-month supply of 120 tablets has a suggested retail price of 18.99. For more information call (800) 264-7661 or visit www.boironusa.com. Health Warrior Bars RICHMOND VA--Health Warrior released their new Health Warrior Chia Bar and Health Warrior Chia Protein Bar. The Chia Bar is a 100-calorie super snack with 16 percent DRV fiber 1 000 mg omega-3 and 3 g plant-based protein all from the chia with all 5 g of sugar. The Chia Bar retails for 1.29 individually and is also sold in boxes of 15 and five. The Health Warrior Chia Protein Bar has 10 g of plant-based protein from chia quinoa oats and peas and is a high source of fiber omega-3 antioxidants and iron with half the sugar of most protein bars according to the company. The bars are also made with no soy or whey and are available individually (MSRP 2.29) in boxes of five or 15. For more information call (804) 381-5290 or visit www.healthwarrior.com. EarthSweet Chewables SUGAR LAND TX--Bluebonnet Nutrition introduced kosher-certified and gluten-free minerals EarthSweet Chewables Calcium Magnesium & Vitamin D3 Tablets. The tablets provide 500 mg of calcium 250 mg of magnesium in a 2 1 ratio plus 400 IU of vitamin D3 from lanolin in just one serving. EarthSweet Chewables help support strong and healthy bones and come in two flavors--vanilla and orange vanilla. Each 90-ct. bottle has a suggested retail price of 16.95. These all-natural sweetening mix of juice concentrates allow for greater ease of administration increased compliance maximum assimilation and absorption as well as enhanced digestibility when compared to capsule or caplet form the company said. For more information call (800) 580-8866 or visit www.bluebonnetnutrition.com. Femmenessence SAN FRANCISCO CA-- Femmenessence (MSRP 34.99) by Natural Health International is a clinically proven safe and effective natural supplement that delivers the benefits of maca to women who are seeking hormone balance to manage the symptoms of menopause--particularly during peri- and post-menopause the company stated. The company offers three variations of the product Femmenessence MacaPause for hormone imbalance at 50 60 70 and beyond Femmenessence MacaLife for hormone balance during peri-menopause and Femmenessence MacaHarmony for hormone balance menstrual and reproductive health. Femmenessence supports the body s own hormone production by nourishing the glands in the body responsible for hormone production with a concentrated blend of maca. For more information call (415) 243-9991 or visit www.femmenessence.com. Protein Crisps PHOENIX AZ--Boulder Canyon Authentic Foods a clean ingredient snack food brand introduced its first functional food snack chip Protein Crisps. Featuring 10 g of protein and 120 calories per serving of 47 chips. The chips will be offered in two flavors--dark chocolate and asiago cheese. The chips are available in 3-oz. packages for 3.49 and 3.99 per bag. Protein Crisps are gluten free kosher certified and contain no genetically modified ingredients. Featuring pea and lentil proteins Protein Crisps are made in the traditional Boulder Canyon manner using real clean food ingredients that are simple to read and easy to understand with no saturated or trans saturated fats. For more information call (623) 932-6200 or visit www.bouldercanyonfoods.com. Cool Straws GREENLAWN NY--Cool Straws by GreenPaxx is a reusable straw that s soft on teeth and the planet. GreenPaxx straws come in two pieces so cleaning is a breeze with no cleaning tools needed. Made 100 percent from nontoxic food grade silicone a safe bitable alternative to plastic. Each package retails for 10.95 and comes in three fun color combinations for the whole family. They are dishwasher safe and infinitely reusable the company said. For more information call (800) 249-4479 or visit www.greenpaxx.com. Magnesium PITTSBUGH PA--Healthy Origins released its new product Magnesium Bisglycinate Chelate a low molecular weight high bioavailability magnesium which has been the subject of many clinical trails for cardiovascular health women s health respiratory health neurological health and digestive health. Developed in partnership with Albion Labs Inc. Clearfield UT it is suitable for vegans and vegetarians. The 8-oz. bottle has a suggested retail price of 29.99. For more information call (888) 228-6650 or visit www.healthyorigins.com. 44 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 PS-PA Synergy LOS ANGELES CA Jarrow Formulas released the new PS-PA Synergy capsules available in 90-ct. bottles for a suggested retail price of 43.95. The combination of PS-PA (phosphatidylserine and phosphatidic acid) has been clinically demonstrated to support healthy stress response via adrenal-pituitary function by moderating the release of cortisol a catabolic stress hormone. PA also helps synergize the stress moderating affects of PS helps maintain neuronal membrane fluidity to support cell-to-cell communication may benefit cognition mental performance attentiveness and reaction time the company said. For more information call (310) 204-6936 or visit www.jarrow.com. NOW Pet Supplement Line BLOOMINGDALE IL--NOW Foods new line of pet supplements is formulated to specifically support the health and wellness of pets. The NOW Pets line has been certified by the National Animal Supplement Council (NASC). Recently launched Pet Joint Support (MRSP 21.99 90 lozenges) complements a healthy diet to aid in the occasional discomfort associated with daily routine activity. Pet Omega-3 Support gives pets the omega-3 fatty acids they need to support joint health normal brain function and normal immune response to seasonal challenges. Each 180-ct. soft-gel bottle retails for 17.99. For more information call (888) 669-3663 or visit www.nowpetsupplements.com. Liquid Sunshine Mineral Rich SOULSBYVILLE CA--Maximum Living introduced MineralRich Concentrate a supplement that delivers more than 70 essential ionic trace minerals in convenient liquid form. It can be added into healthful smoothies fresh juice or water. It boosts any beverage with pH balancing trace minerals as well as B-12 (as methylcobalamin) biotin and extra magnesium. The new MineralRich Concentrate offers a broad range of nutritional support for muscles bones teeth hair skin and nails and helps sustain energy levels naturally throughout the day without added sweeteners or preservatives. Each 4-oz. dropper bottle has a suggested retail price of 38.95 containing 48 servings (six-week supply) is gluten free and certified vegan. For more information call (800) 445-4325 or visit www.maximumliving.com. MIDDLEBURY VT--Vermont Soap released its new Liquid Sunshine Dish Foam. It is 100 percent natural safe and effective according to the company. The large foaming dispenser turns the castile liquid soap into a thick foam of natural bubbles ready to clean the dirtiest dishes. It is made of organic vegetable and botanical ingredients including saponified organic coconut olive and jojoba oils and a natural citrus essential oil blend with organic orange oil rosemary extract and organic aloe vera. The Liquid Sunshine Dish Foam is available in an 18-oz. bottle for a suggested retail price of 9.99. For more information call (866) SOAP4U2 or visit www.vermontsoap.com. Uncle Matt s New Beverages CLERMONT FL--Uncle Matt s released two new beverages to its line Organic Orange Turmeric and Reduced-Calorie Organic Orange Coconut. In addition to patented probiotics Organic Orange Turmeric Juice adds a zing of bright turmeric so you can drink to your health with 500 mg of MegaFood organic Hawaiian turmeric per serving plus 120 percent DRV of vitamin C. This 59-oz. bottle has a suggested retail value of 6.99 and has no added ingredients flavors or preservatives. The Reduced-Calorie Organic Orange Coconut Juice (59-oz. bottle MSRP 5.99) is 70 calories per 8-oz. serving and has 40 percent less sugar than regular orange juice along with electrolyte benefits and probiotics. Both juices are non-GMO and produced with synthetic pesticides or fertilizers. For more information call (352) 394-8737 or visit www.unclematts.com. Voke Energy HAMILTON MT--Voke Tabs are portable healthy and convenient sources of smooth clean energy the company said. Voke is made with organic guarana berry organic acerola cherry and 77 mg of green tea leaf caffeine. Voke tabs are made for daily use before during or after exercise driving after lunch late night or at work. Each tin contains seven tabs for a suggested retail price of 7. For more information call (406) 219-7771 or visit www.voketab.com. Curcumin Soft Gels LEONIA NJ--Solgar Vitamin and Herb released its new Full Spectrum Curcumin Softgels. This new watersoluble phytonutrient is immediately body-ready faster absorbed more active and more bioavailable than before according to the company. The 40 mg soft gel delivers the equivalent of 75 (100 mg) capsules of standardized curcumin extract and stays in the system for a full 24 hours. The soft gels come in both 30-ct. and 60-ct. bottles for a suggested retail price of 29.99 and 54.99 respectively. For more information call (800) 645-2246 or visit www.solgar.com. DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 45 NEWPRODUCTS Clean Protein Bar and Liquid ActivJoint OGDEN UT--Trace Minerals Research (TMR) a trace mineral and liquid magnesium brand introduced TMRFIT Protein Bar Peanut Butter with Goji Berries flavor and Liquid ActivJoint Platinum. The protein bar is cold-processed and made with only clean ingredients including more than 72 percent organic ingredients. It does not contain sugar alcohols refined or added sugars or preservatives. It has 20 g of protein from milk protein and whey protein concentrate 10 g of net carbohydrates 9 grams of fiber and is Non-GMO Project Verified. It is also gluten free certified vegetarian and kosher and comes in a 12-bar box for a suggested retail of 47.88 or 3.99 individually. TMR also introduced Liquid ActivJoint Platinum a natural tangerine flavored liquid bone and joint supplement formulated with 1 000 mg of glucosamine sulfate 750 mg of MSM (methyl-sulfonylmethane) and 500 mg of chondroitin sulfate as well as a blend of borage seed oil organic turmeric root bromelain hyaluronic acid and cayenne pepper. The 30-oz. 30-serving bottle retails for 57.89. For more information call (800) 624-7145 or visit www.traceminerals.com. Hyleys Teas AUSTIN TX--Hyleys Teas released two new wellness tea lines Hyleys Slim Teas and Hyleys Sleep Teas. Hyleys Slim Teas are 100 percent natural green teas made with Senna leaves and fruit flavoring that promote body cleansing detoxification and a healthy digestive system. Slim Teas are available in four flavors-- Acai Berry Blueberry Goji Berry Pomegranate and Raspberry. The teas also come in a five-flavor assortment. Each pack of 25 foil envelope tea bags have a suggested price of 5.99. Hyleys Sleep Teas are designed to naturally help individuals fall asleep easier through a caffeine-free herbal formulation that acts fast but gentle the company said. Made with all natural ingredients such as chamomile flowers valerian root rosemary leaves lavender blossoms peppermint leaves and lemon balm leaves Sleep Teas come in mint and chamomile variations to promote a natural and healthy sleep cycle. Sleep Teas come in packs of 25 foil envelope tea bags for 5.99. For more information visit www.hyleysteaonline.com. 46 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2015 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com African American Home Remedies A Practical Guide For a significant portion of the African American population the use of home remedies and herbs was an important component of health care when they had no health insurance and or no funds and were unable to regularly visit conventional health care practitioners. African American Home Remedies utilizes information obtained from two studies conducted in affiliation with the University of Michigan to demonstrate the use of more than 100 home remedies and herbs and their relation to socio-demographic characteristics in the African American community. Information includes what the respondents used the remedies to treat what the remedies have been used to treat what the remedies have been used to treat in the past clinical or scientific support for use of the remedies and precautions and toxicities if any associated with use of the remedies. Author Eddie L. Boyd Pharm D MS & Leslie A. Shimp Pharm D MS Pages 160 Price 20.00 Publisher UL Press Contact (337) 482-1163 ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Continental Vitamin Company Enzymedica Inc. Essential Formulas Essential Formulas Evalar USA Health Plus Inc. Horphag Research Trading Inc. Hyalogic Maximum Living NeoCell Corporation North American Herb & Spice NOW Foods NOW Foods NOW Foods (Personal Care) Proprietary Nutritional Inc. Rainbow Light Nutritional Systems Redd Remedies Scandinavian Formulas Inc. UAS Laboratories Wakunaga of America Co. Ltd. Xlear Inc. PAGE C4 19 23 11 21 6-7 13 35 25 39 33 C2 C3 9 17 27 15 5 29 31 1 3 PHONE (281) 240-3332 (800) 421-6175 (888) 918-1118 (972) 255-3918 (972) 255-3918 (844) 571-9870 (800) 822-6225 (201) 459-0300 (866) 318-8484 (800) 445-4325 (949) 699-1626 (800) 243-5242 (888) 669-3663 (888) 669-3663 (888) 669-3663 (519) 467-2071 (800) 635-1233 (888) 453-5058 (800) 688-2276 (800) 422-3371 (949) 855-2776 (877) 599-5327 WEB www.vitaminretailer.com bluebonnet www.vitaminretailer.com cvc www.vitaminretailer.com enzymedica www.vitaminretailer.com essentialformulas www.vitaminretailer.com essentialformulas www.vitaminretailer.com evalar www.vitaminretailer.com healthplus www.vitaminretailer.com horphag www.vitaminretailer.com hyalogic www.vitaminretailer.com maximumliving www.vitaminretailer.com neocell www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com nowfoods www.vitaminretailer.com nowsolutions www.vitaminretailer.com pni www.vitaminretailer.com rainbowlight www.vitaminretailer.com reddremedies www.vitaminretailer.com scandinavian www.vitaminretailer.com uas www.vitaminretailer.com wakunaga www.vitaminretailer.com xlear CLASSIFIEDAD Tablet capsule repackaging by a certified GMP facility. Rates starting at 40 cents per bottle call (703) 378-4958 ext. 140. For more information visit www.ipharmas.com INDUSTRYEVENTS February 25-27 Integrative Healthcare Symposium (IHS) New York Hilton Midtown New York NY (800) 454-3007 www.ihsymposium.com March 10-12 Natural Products Expo West Anaheim Convention Center Anaheim CA (303) 998-9250 www.expowest.com April 27-29 Ingredient Marketplace Orlando World Center Marriott Orlando FL (480) 281-6002 www.marketplace.supplysideshow.org DECEMBER 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 47 Back Talk Christopher Hobbs PhD LAc Director of Herbal Science Rainbow Light Website www.rainbowlight.com THIS MONTH Christopher Hobbs PhD LAc an internationally renowned herbalist licensed acupuncturist and botanist has been formulating market-leading natural supplements exclusively for supplement manufacturer Rainbow Light since 1985. With more than 35 years of clinical experience in herbal medicine Hobbs has authored 25 books including Herbal Remedies for Dummies and Women s Herbs Women s Health. He shares his knowledge of herbal medicine with consumers and educators all over the world through lectures and utilizes his expertise in this field to found the Institute for Natural Products Research. to run away tight muscles and pain chronic headaches substance abuse heart palpitations teeth clenching and more. Most of us have experienced these to one degree or another. Other more hidden processes activated by harmful and chronic stress are chronic inflammation that is linked by modern research to many chronic diseases like diabetes obesity and heart disease as well as immune suppression accompanied by frequent infections. Question How can we reduce stress Answer If you stop and think about it it s not so much being exposed to the stressful parts of life but it s how we handle the stress that counts. Stress happens. As for reducing exposure to chronic stress in our lives that depends on the nature of the stress. For environmental stresses like noise pollution difficult weather conditions dust allergens car exhaust or toxic chemicals the only answer sometimes is moving away. Obviously it is difficult to move away from many of these modern stresses like air pollution or chemicals in the water. They are part of our modern world. In this case it is best to fortify our immune system and nervous system against them. As harmful as some of these stresses can be internally generated stress or relationship stress what one might call personal stress can be the worst and most damaging because it can be unrelenting. My top tips for reducing stress then as a clinician and research scientist are these (in the order of importance) 1. Gratitude and mindfulness--I tell my son (and frequently myself) gratitude not attitude. It s much harder to feel stressed when we remember to give thanks for all the positive things rather than focus on the negatives. 2. Healthy habits--it s much easier to deal with stress when we feel healthy and have mental physical and spiritual vitality. The primary stress-relieving healthy habits Deep and refreshing sleep. Getting to bed early and good sleep hygiene can heal much. Aerobic exercise daily. Walk more sit less. Eat simple whole food and some raw foods. As much as possible avoid refined sugar in any food or drink keep moderate stimulant use like tea and coffee to the morning hours only. Stretching walking meditation time in nature wild spots. Vacations. Just remember on vacations we don t work Equanimity. A feeling that all is well all is ok all is as it should be. We are not in control anyway so it s best to just go with the flow. That doesn t mean we are helpless and take no responsibility in our lives. How does your health and wellness routine change during the holidays I m more likely to feel a little sad during this time of year because of lost loved ones and my younger years celebrating Christmas with them. This is also a dark cold time of year for many so Yule time cheer and the holiday atmosphere and celebrations are a way of dispelling the dark and bringing families and friends together. I take winter wellness herbs almost daily like elderberry andrographis and respiratory formulas. I make a lot of herbal teas with wellness herbs like lemon balm cedar leaf tea garden sage thyme oregano teas or ginger and licorice or even American ginseng for strength and energy. I take vitamin D because research shows that we are more likely to be deficient in this important immune nutrient in the winter months. I take omega-3s a daily organic men s multivitamin with B vitamins vitamin C and other nutrients. Finally I get out in the cold and walk and move my body as much as possible and really focus on getting regular sleep all for maintaining a strong immune system. Question Answer The holidays can be a joyful time to spend with family and friends. But it can also be very stressful. What are the dangers of stress Stress is a natural part of life and we wouldn t do well without some to keep us fit and on our toes. I often say that so many of us have become hot house plants today because we live such comfortable lives indoors adjusting the temperature with air conditioning and heaters while sitting in cushy chairs all day. The dangers of chronic unrelenting stress at work in a relationship from money problems are certain--the body starts breaking down and selfdestructing. What signs should we look for that indicate we ve gone over the tipping point into an unhealthy situation Stress can quickly become a problem if it results in feelings of anxiety disrupts our sleep or leads to other classic symptoms of an organism under stress. These include feelings of wanting 48 VITAMIN RETAILER Question Answer Question Answer WWW.VITAMINRETAILER.COM DECEMBER 2015 Go to www.vitaminretailer.com nowfoods for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser