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Description: In This Issue: Energy Focus, Bone, Muscle & Joint Health, Science of Supplements, and Neurological Health
ww www.vitaminretailer.com w. Vi Bu New ye O ta mi No r s nl i nR w eta L G u n e ile i v i d r.c e e om B uy er sG uid e Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS MAY16 VOLUME 23 NUMBER 5 22 28 46 40 Features 22 Energy Focus Consumers are hungry for realistic guidance in the natural energy category. www.facebook.com vitaminretailermagazine 28 Making Mobility Happen As opposed to being isolated supplement science and resulting formulas are now starting to address how systems and organs work together to achieve healthful balance. Visit VitaminRetailer.com FreeProductInfo for FREE Product Information orSamples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter VitaminRetailer.com 46 Science of Supplements This special section of Vitamin Retailer comes in response to the industry s desire for more information about the products they sell and the science that backs product effectiveness. Copyright 2016. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 23 Number 5 May 2016. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 38 40 Off the Cuff Supplement Science Health & Nutrition 43 44 Product Spotlight Natural Medicine Departments 6 8 10 12 20 Hot Sellers Behind the Counter Trending Now Industry News Research Update 60 63 63 63 64 New Products Off the Press Industry Events Advertiser Index Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com cvc for info about this advertiser OFFTHECUFF Help Wanted iabetes has affected my closest loved ones in terrible ways and I know I m not alone. Very likely there are many Vitamin Retailer readers who have been affected themselves and or have a friend or loved one who has experienced the consequences of this awful disease. The issue is so severe the World Health Organization (WHO) recently highlighted its stark statistics The number of people living with diabetes has almost quadrupled since 1980 to 422 million adults with most living in developing countries. Factors driving this dramatic rise include overweight and obesity. WHO marked its annual World Health Day (April 7) by issuing a call for action on diabetes. D Health-promoting Environments Reduce Risk Factors Measures needed according to WHO include expanding health-promoting environments to reduce diabetes risk factors like physical inactivity and unhealthy diets and strengthening national capacities to help people with diabetes receive the treatment and care they need to manage their conditions. If we are to make any headway in halting the rise in diabetes we need to rethink our daily lives to eat healthily be physically active and avoid excessive weight gain said Dr. Margaret Chan WHO director-general. Commitments to Reduce Diabetes Many cases of diabetes can be prevented and measures exist to detect and manage the condition improving the odds that people with diabetes live long and healthy lives said Dr. Oleg Chestnov WHO s assistant director-gener- al for NCDs (non-communicable diseases) and mental health. But change greatly depends on governments doing more including by implementing global commitments to address diabetes and other NCDs. In March the Obama administration proposed expanding Medicare to cover programs to prevent diabetes among millions of people in the U.S. at high risk of developing the disease marking the sixth anniversary of the Affordable Care Act with the prospect of a new benefit according to a report in the New York Times. Sylvia Mathews Burwell the secretary of health and human services announced the proposal at a Washington D.C. YMCA. Under the plan Medicare would pay for certain lifestyle change programs in which trained counselors would coach consumers on healthier eating habits and increased physical activity as ways to prevent type 2 diabetes. Such programs have been found effective in people with prediabetes meaning that their blood sugar levels are higher than normal but not high enough to be considered diabetes. But who will deliver these preventive services and how they will be paid for are still questions to be answered. While the government supports expansion of the diabetes prevention program it must now go through a period of rule making and public comment beginning this summer American Medical Association (AMA) President-Elect Andrew W. Gurman said in an interview. So while government and medical leaders determine appropriate responses it is the natural product retailers and industry members place to lead the charge of WHO s call to action by keeping this health crisis top-of-mind. Let s help provide much needed care to communities through product knowledge education outreach and encouragement. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Manager GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel ShariB VRMmedia.com Assistant Corinne Anderson Editor CorinneA VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Courtney Anaya CPT Gene Bruno MS MHS Michael T. Murray ND Cheryl Myers Lisa Schofield Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com essentialformulas for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Magnesium powder is a super popular supplement right now. We have a floor display of it and featured it in our monthly newsletter so I think that might be why it s popular. --Sierra Shafer Store Manager Taste of Dawn Naturals Butler NJ NORTHEAST SOUTHEAST TASTE OF DAWN NATURALS Butler NJ VITAMIN MINERAL SUPPLEMENT Bone Strength Take Care by New Chapter SPECIALTY SUPPLEMENT Suprema Dophilis Probiotic by Taste of Dawn HERBS BOTANTICALS Black Elderberry Syrup by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Pineapple Peach Kombucha by Kevita PERSONAL CARE Skin Food by Weleda HOT PRODUCT OF THE MONTH Kalm Assure Magnesium Powder by Nature s Plus SUNFLOWER HEALTHFOODS Gainesville FL VITAMIN MINERAL SUPPLEMENT Men 55 Plus and Women 55 Plus by MegaFood SPECIALTY SUPPLEMENT Curamin and Curamed by EuroPharma HERBS BOTANTICALS Oreganol P73 by North American Herb & Spice FUNCTIONAL FOOD BEVERAGE Wheatgrass Coffee by Bio Coffee PERSONAL CARE Hydrating Line by derma e HOT PRODUCT OF THE MONTH CBD Oil by Sunshine Global MIDWEST CENTRAL NATURE S HEALTH SHOPPE Opelousas LA VITAMIN MINERAL SUPPLEMENT Turmeric by Nature s Way SPECIALTY SUPPLEMENT Focus for Children by Solaray HERBS BOTANTICALS Turmeric by Nature s Way FUNCTIONAL FOOD BEVERAGE Beverages by Alo PERSONAL CARE Castor Oil by Home Health HOT PRODUCT OF THE MONTH Life s Fortune Multi Tabs The Health Habitat Reedsburg WI VITAMIN MINERAL SUPPLEMENT ConcenTrace Drops & Tablets by Trace Minerals Research SPECIALTY SUPPLEMENT ActivJoint Platinum by Trace Minerals Research HERBS BOTANTICALS CuraMed by EuroPharma FUNCTIONAL FOOD BEVERAGE Ultimate Paleo Protein by N2Health and B-UP Proten Bars by Y-UP Brands PERSONAL CARE Essential Oils and Diffusers by NOW HOT PRODUCT OF THE MONTH Daily 5 Electro-Vita-Min by Trace Minerals Research NORTHWEST WEST OREGON NATURAL MARKET Ontario OR VITAMIN MINERAL SUPPLEMENT Vitamin D by NOW and Buffered Chelated Magnesium by Bluebonnet SPECIALTY SUPPLEMENT BioSil by Natural Factors HERBS BOTANTICALS Theracurmin by Natural Factors FUNCTIONAL FOOD BEVERAGE Sharing Gratitude Kombucha by GT Millennium Products PERSONAL CARE Everyone Lotions and Liquid Soaps by EO Products HOT PRODUCT OF THE MONTH Hydroplenish by Nature s Way My Pet Naturally West Los Angeles CA VITAMIN MINERAL SUPPLEMENT Calcium by Animal Essentials SPECIALTY SUPPLEMENT Phytomucil by Animal Essentials HERBS BOTANTICALS Herbal Multivitamin by Animal Essentials FUNCTIONAL FOOD BEVERAGE Raw Food Diet by Harmony Farms PERSONAL CARE Organic Shampoo & Conditioner by Azmira Holistic Animal Care HOT PRODUCT OF THE MONTH Turkey Dry Dog Food by Zignature Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com nordicnaturals for info about this advertiser BEHINDTHECOUNTER A Health Food Store Within a Pharmacy ealthy Life Market is a unique health food store with three locations in West Virginia. What makes them unique All three locations-- Barboursville Charleston and Kanawha--are inside or adjacent to a Drug Emporium store. We are basically a health food store within a drugstore said Travis Lemon manager and herbalist of the chain s Barboursville location. That often proves beneficial when a customer has concerns about possible interactions between their medications and supplements Lemon pointed out adding that there are pharmacists available to address those concerns including questions about supplement quality or dietary restrictions. And they remain unique in their community. We do not have many competitors in our area but some of the mass-market retailers are starting to carry more organic and natural foods Lemon said. Healthy Life Market tries to carry only brands that assure quality and purity standards. HEALTHY LIFE MARKET (Barboursville Charleston and Kanawha WV) dedicated to organic and natural foods with one of the aisles split between refrigerated frozen foods and glutenfree dry foods. According to Lemon Healthy Life Market has always tried to keep the brunt of its gluten-free and low-allergen items in a separate section for the convenience of customers that may be newly diagnosed with celiac or food allergies. Over the years the stores have worked very closely with local celiac groups to make it easier and more convenient to make the transition to a gluten free lifestyle. In addition Lemon noted We donate certain unsold food items to a local soup kitchen and pet items to a local no-kill animal shelter. The rest of the store consists of half an aisle of bulk herbs and spices and half an aisle to natural HABA. We [also] have two aisles dedicated to natural supplements arranged mainly by brand and our back wall is compiled of sports nutrition products. We have floor space for anywhere between six and nine full pallets of large quantity sale items Lemon said. We always do very well with NOW and our private label brand Lemon shared. The Terry Naturally brand is also selling very well and has been for the last year or so. I hear a lot back from our customers and they seem to be noticing great results with their turmeric-based products. Other brands that Healthy Life Market sees doing well in their store include Garden of Life particularly the new Dr. Formulated line of probiotics as well as Gaia Herbs and Oregon s Wild Harvest in the herbal category. H Community Activity Healthy Life Market strives to do as many community health fairs as they can. We donate gift baskets and gift cards to local events when we can and we try to have in-store events when time allows. Out last in-store event was a donation based class led by a local yoga studio with all proceeds going to a local no-kill animal shelter. We also take pride in our staff and their knowledge of not only supplements but also food ingredients and dietary restrictions. We participate in staff training with our suppliers as much as we possibly can Lemon said. The customers at Healthy Life Market trust that the staff puts the time and effort in to stock high-quality brands. The buyers pay very close attention to ingredients and are not afraid to ask the brands that Healthy Life Market carries to prove the quality and purity of their products. I also think that customers trust our staff to be knowledgeable of supplements. Thankfully we work closely with our supplement brands and I as an herbalist spread my time between our three locations and work directly with our employees to help keep staff up-todate on product information Lemon said. Inside the Store Floor space varies at each location but keeping the store organized in ways the staff can easily navigate is important. At the Barboursville location there are a total of six aisles. Three of which are 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com pharmachem for info about this advertiser TRENDINGNOW Matcha The Power of Green M atcha is an ancient shade-grown Japanese green tea that has been part of the Zen Buddha culture for many centuries. The development and cultivation of green tea is thought to have begun during the Tang Dynasty (7 to 10th century). Matcha was extremely precious and was produced only in small quantities so that the Shogun (warriors) and nobility were able to drink it. Eventually common people were also given access to this bright emerald tea. Recently we have seen a surge in matcha on the shelves in health food stores. I would call it a new sub-trend within the larger trend of the burgeoning market for botanical products said Mark Timon founder of Connecticut-based Vibrant Health a supplement manufacturer. Vibrant Health offers three protein products under the trade name Pro Matcha in an unflavored vanilla flavored and chocolate flavored powder. Within each formula 1300 mg per serving of DoMatcha brand matcha tea is delivered along with 20 g of vegetable protein balanced to meet human body tissue requirements Timon said. This product was developed after athletes in training reported to Vibrant Health their discovery that a cup of matcha tea taken after a workout sped recovery. BY CORINNE ANDERSON are liberated by normal digestive processes. As a result the calming and enlightening amino acid L-theanine minerals and detoxifying chlorophyll for example are made available. The Greener the Better Matcha appeals mostly to adults Timon added. Its robust somewhat bitter vegetable flavor is distinctly off-putting to young people. The high level of study required for proper appreciation of matcha in our non-Buddhist culture also implies that discerning adults are most likely to adopt its usage Timon said. All matcha is not created equally. Some producers use not only lower grade leaves but also include stems and other rough fiber to get more volume and reduce costs DoMatcha explained. According to the company right after the harvest DoMatcha is carefully steamed to prevent the enzymes from oxidizing and then stored in specially designed facilities to keep it fresh all year round. Before grinding all the rough fiber (stems and veins) is removed to reduce any bitter flavor. DoMatcha offers single packets tea bags culinary matcha for baking and cooking and accessories (bamboo whisk and ceremonial bowls) so that consumers can enjoy matcha the way they want to. Since matcha loses color flavor and nutrients easily by being exposed to light and air (oxidation) proper packaging is very important. In addition to looking for quality packaging quality product is very important. You can tell the quality and freshness of matcha by the color the flavor and how well it mixes DoMatcha said. The greener and more vibrant is the color (for both the powder and the prepared cup the sweeter it will taste the fuller the flavor and the greener the flavor are all things to keep in mind as you determine the quality of matcha. Matcha is also used in Western-style chocolates candy and desserts such as cakes and pastries cookies pudding mousse and green tea ice cream. Whether drinking pure matcha tea baking with it or finding it in protein powders for added support matcha has established itself as a powerful beautifully green powder that packs a lot of nutrients. VR Powerful Brew According to Canada-based DoMatcha the different types of Japanese tea are commonly graded depending on the quality and the parts of the plant used. Cynthia Sass MPH RD reported on Health.com 7 Things You Should Know About Matcha. Matcha literally means powdered tea she wrote. When you order traditional green tea components from the leaves get infused into the hot water then the leaves are discarded. With matcha you re drinking the actual leaves which have been finely powdered and made into a solution. In addition Timon said you would need to drink 10 cups of brewed green tea to match the potency found in a single serving of matcha. Matcha also contains six times more amino acids than common black and green teas. Health Benefits Matcha is a potent antioxidant (EGCG). The ORAC test developed by the USDA (U.S. Department of Agriculture) indicates that matcha has more antioxidants than pomegranates blueberries or even kale. 10 VITAMIN RETAILER According to DoMatcha matcha s ORAC rating is 1384 units g. Pomegranate s rate at 29 units g blueberries 24 units g and kale at 18 units g. Aside from being a potent antioxidant matcha also contains caffeine and L-theanine. Matcha is valuable as a healthy alternative to coffee black tea and certainly energy drinks that have become ubiquitous in our rapid-fire society Timon said. It provides mental clarity through its caffeine content but balances it with a natural dose of L-theanine. L-theanine is a rare amino acid which helps to achieve a stage of relaxed alertness according to DoMatcha. It works synergistically with the caffeine found in matcha promoting concentration and clarity of mind without any of the nervous energy produced by coffee the company said. In addition matcha provides sustained energy for up to four hours so you never experience the crash that follows when you drink coffee. Also unlike coffee the caffeine in matcha is alkalizing rather than acidic. Along with EGCG and L-theanine matcha delivers vitamin C calcium magnesium selenium chromium and zinc in addition to its significant complement of chlorophyll Timon shared. This last bioactive food substance helps heal intestinal lesions deodorizes the gastrointestinal tract and kills pathogens among its various attributes. The benefits derive from consumption of the entire leaf Timon continued. Certain bioactive food substances that are never or just partially released during a normal brewing process (in which the leaf flakes are eventually discarded) are consumed as components of the powdered whole leaf and Extra Extra Visit www.vitaminretailer.com to watch DoMatcha s Matcha The Way of Tea video. WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com goodhealthnaturally for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com PCC Natural Markets Doubles Delivery Options eattle WA-based PCC Natural Markets (PCC) the largest consumer-owned natural foods retailer in the U.S. announced it expanded its delivery options through a partnership with Prime Now Amazon s two-hour delivery service. PCC has the distinction of being first in Seattle to partner with Prime Now on delivery of local organic sustainably sourced food. We regularly get requests from shoppers for a PCC in their neighborhood said Cate Hardy CEO PCC Natural Markets. By partnering with Prime Now we re able to give more Seattle shoppers access to the highest quality produce meat seafood and pantry items. We also offer many of our entr es soups and S salads made-from-scratch daily in our deli--all delivered right to their doorstep. To shop the more than 10 000 products available from PCC on Prime Now shoppers simply download the Prime Now app log into their Amazon Prime account and select PCC from the home page. Customers can search for particular items or select one of several featured categories to browse such as Deli Produce or Seasonal. Once a shopping order is complete shoppers select either a one or twohour delivery time at checkout. PCC first started offering home delivery through Instacart in September 2015. Sales through Instacart doubled in the first six months and an estimated two-thirds of delivery sales to-date are due to new-to-PCC shoppers or increased basket size from existing ones. With the addition of Amazon Prime Now PCC customers now have the option of shopping at one of PCC s 10 neighborhood stores or selecting the delivery service that best suits their needs. Prime Now is offered exclusively to Amazon Prime members in select cities. Purchases are delivered within two hours for free. A fee of 7.99 guarantees one-hour delivery. For more information visit www.pccnaturalmarkets.com delivery. Film Series For Retailers Emphasizes Role of Nutrition in Healthy Aging F or National Nutrition Month (March) the Alliance for Aging Research Washington D.C. in partnership with the Mars Center for Cocoa Health Science released three animated pocket films that explain the role of nutrition in healthy aging and highlight some of the latest findings in nutrition research. These films offer an easyto-understand concise introduction to nutrition that both consumers and health educators can take with them anywhere on their smart phone or tablet. The films along with additional resources about nutrition are available for viewing and direct download. We are pleased to release these films during National Nutrition Month as a way to educate seniors and consumers of all ages about how good nutrition can help them maintain and improve their health add vitality to their years and potentially reduce their risk of disease said Lindsay Clarke Alliance vice president of health programs. The films look at nutrition in three parts nutrition and the process of aging essential nutrients and safely turning to supplements and improving cardiovascular health with nutrition. The three films titled Nutrition for a Healthy Life Healthy Aging with Nutrition and Heart Healthy Aging with Nutrition cover a number of topics. These topics include the biological processes of aging and the importance of nutrition in promoting healthy aging an overview of essential and non-essential nutrients the latest research and what it tells us about bioactive compounds such as carotenoids phytosterols and flavanols and how they improve aspects of health when and how to consider and choose dietary supplements and advances in nutrition and cardiovascular health. We have spent more than two decades committed to pioneering innovative fundamental nutrition research to maintain and improve human health said Daniella Foster director of science communications and corporate affairs Mars Symbioscience Maryland. And through our Mars Center for Cocoa Health Science we are dedicated to sharing our research outcomes and advancing people s understanding of the inherent link between nutrition and healthy aging. These films offer an engaging consumerfriendly way to do just that. The films do not have any branded content and are available free to vitamin retailers to embed on their website as helpful resources for customers. DVDs are also available for in-store placement. For more information visit www.agingresearch.org or www.marscocoascience.com. 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 NPA & Momentum Announce Partnership The Big Natural he Natural Products Association (NPA) has announced a strategic partnership with Momentum an event manager to launch The Big Natural the NPA s Annual Conference and Expo scheduled to take place February 2017 in Las Vegas NV. Today s NPA represents more than 1 400 members and unites a diverse industry of retailers and manufacturers offering the leading food dietary supplements and health beauty aids said Daniel Fabricant PhD executive director and CEO of NPA. Now for the first time the entire Natural Products ecosystem will coalesce around a single event where show profits will go directly to funding the growth of the association. Given the access the NPA has to the leading organizations and innovators driving the natural products sector creating a true by the industry for the industry event is a natural extension of our mission to ensure that retailers and suppliers have the opportunity to provide consumers with the products that maintain and improve their health Fabricant continued. We are thrilled to be partnering with Dan and the NPA team to help amplify the voice of the natural T products industry said Ben Greenzweig Momentum s co-founder and co-CEO. We look forward to working alongside the whole community to create the leading event experience for the entire natural products ecosystem. While still currently in development The Big Natural will attract NPA members and non-members representing retailers manufacturers and consumers. The event will offer product demonstrations networking and education on topics that matter most to the industry. Presenters at the event will include industry experts government representatives regulators investors as well as keynote speakers from leading companies academia and media. The Big Natural will also feature the thriving food start-up ecosystem. For more information visit www.npainfo.org or www.momentumevents.com. SPINS David Winter Elected Naturally Boulder Board Member I llinois-based SPINS a provider of retail consumer insights analytics and consulting for the natural organic and specialty products industries announced that David Winter director of business development was recently elected to the Colorado-based Naturally Boulder board. Naturally Boulder s mission is to nurture start-up natural foods companies and promote Boulder and Colorado s Front Range as the epicenter of the natural products movement. Winter is one of four new board members who were elected for two-year terms beginning in 2016. Each new member of the board will act as a co-chair to one of Naturally Boulder s committees including the membership sponsorship education communications Spring Fling Autumn Awards Morning Mingle Networking Night and Pitch Slam committees. I m excited to continue working with and contributing to Naturally Boulder s efforts to elevate the local natural products movement said Winter. I ve been attending Naturally Boulder events for 10 years and have seen the organization evolve into something really special over that time. I m humbled to be a part of such a great team. For more information visit www.naturallyboulder.org. www.vitaminretailer.com naturalfactors VITAMIN RETAILER 13 MAY 2016 WWW.VITAMINRETAILER.COM Go to www.vitaminretailer.com herbatint for info about this advertiser INDUSTRYNEWS FDA Releases Final Rule to Ensure Food Safety During Transport he U.S. Food and Drug Administration (FDA) finalized a new food safety rule under the landmark FDA Food Safety Modernization Act (FSMA) that will help to prevent food contamination during transportation. The rule will require those involved in transporting human and animal food by motor or rail vehicle to follow recognized best practices for sanitary transportation such as properly refrigerating food adequately cleaning vehicles between loads and properly protecting food during transportation. The action is part of a larger effort to focus on prevention of food safety problems throughout the food chain and the rule implements the Sanitary Food Transportation Act of 2005 (SFTA) as well as the requirement in section 111 of FSMA that instructed FDA to issue SFTA regulations. The regulation will apply to food transported within the United States by motor or rail vehicle whether or not the food is offered for or enters interstate commerce. Shippers loaders carriers and receivers engaged in transportation operations of food imported by motor or rail vehicle and consumed or distributed in the United States are also subject to the final rule. Consumers deserve a safe food supply and this final rule will help to ensure that all those involved in the farm-to-fork continuum are doing their part to ensure that the food products that arrive in our grocery stores are safe to eat said Michael R. Taylor the FDA s deputy commissioner for foods and veterinary medicine. The rule was proposed in February 2014 and takes into consideration more than 200 comments submitted by the transportation industry food T industry government regulatory partners international trading partners consumer advocates tribal organizations and others. It also builds on the transportation industry s best practices for cleaning inspecting maintaining loading and unloading and operating vehicles and transportation equipment. We recognize the importance of education and training in achieving widespread compliance and we are committed to working with both industry and our government partners to ensure effective implementation of all of the new food safety rules under the Food Safety Modernization Act said Taylor. Businesses would be required to comply with the new regulation one year after publication of the final rule with smaller businesses having two years to comply with the new requirements. The FDA has finalized six of the seven major rules that implement the core of FSMA. The final rule on Sanitary Transportation of Human and Animal Food builds on the preventive controls rules for human food and animal food the Produce Safety rule Foreign Supplier Verification program rule and the Accreditation of Third-Party Certification rule all of which FDA finalized last year. The seventh rule which focuses on mitigation strategies to protect food against intentional adulteration is expected to be finalized later this year. For more information visit www.fda.gov. www.vitaminretailer.com naturalfactors MAY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 15 INDUSTRYNEWS Suits Allege Sprouts Misled Investors A ccording to Supermarket News separate class-action lawsuits filed ... allege that Sprouts Farmers Market misled investors when it executed a secondary stock offering a year ago by not disclosing the extent to which produce deflation would impact its sales results and stock price. The following statement was issued by Levi & Korsinsky LLP (a national firm with experience representing investors in securities litigation involving financial fraud) To All persons or entities who purchased or otherwise acquired securities of Sprouts Farmers Market Inc. ( Sprouts or the Company ) (NASDAQ SFM) pursuant or traceable to the Company s March 10 2015 underwritten secondary public offering. You are hereby notified that a securities action has been commenced in the Superior Court of the State of Arizona County of Maricopa. If you purchased or otherwise acquired Sprouts securities pursuant to the secondary public offering your rights may be affected by this action. On March 4 2015 Sprouts filed a Registration Statement with the SEC (U.S. Securities and Exchange Commission) announcing that selling stockholders would offer common stock for sale to the public at a maximum offering price of 35.85 per share. The offering closed on March 10 2015 yielding more than 559.4 million in gross proceeds. The complaint alleges however that the offering documents were misleading because they failed to disclose uncertainties that were reasonably likely to have a material impact on the company s profitability. Although Sprouts in its annual 10-K filing in late December said deflation could impact sales results the suits allege that Sprouts registration statement in March did not disclose that the chain was experiencing accelerating produce deflation at the time of the offering Supermarket News reported. Sprouts quarterly sales results announced in May and August of last year missed analyst expectations due in part to falling prices in produce and its stock subsequently declined to more than 38 percent below the price of the March offering said Supermarket News. The suits allege that Sprouts officials said in May last year that produce began dropping in price last February. Natrol Calls for Women to Boldly Own Their Health in New Campaign C alifornia-based Natrol launched a national fully-integrated campaign with two TV spots highlighting the company s melatonin and JuiceFestiv products. Natrol takes a bold tone and humorous approach to stand out and create a meaningful connection with consumers the company stated. The new campaign empowers consumers to take charge of their own health showing how they can support a balanced lifestyle with melatonin or JuiceFestiv supplements. This empowerment message stems from research showing that Natrol s target women ages 35 and older struggle with the MAY 2016 WWW.VITAMINRETAILER.COM pressures of a modern lifestyle and seek ways to improve their health on their own. From stress and sleeplessness to an overwhelming desire to look and feel more youthful we have discovered that consumers are looking for ways to exercise more control of their health said Thomas Hart Natrol senior brand manager. Our spots show that Natrol Melatonin and JuiceFestiv products empower people to tackle daily challenges and take ownership of their health. For more information visit www.natrol.com. www.vitaminretailer.com naturalfactors VITAMIN RETAILER 17 THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights July August September 6 7 16 ad closing 7 4 16 ad closing 8 4 16 ad closing Product Sales Training for Retailers 2016 Retailer of the Year Longevity and Aging & Natural Products Expo East Issue Our 2016 Media Planner Is Available At VitaminRetailer.com 2016-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP VRMmedia.com INDUSTRYNEWS Dr. Iichiroh Ohhira Probiotic Innovator Dies at 80 n March 1 Iichiroh Ohhira PhD developer of world-renowned Dr. Ohhira s Probiotic Formulations (known as OM-X in Japan) died after a brief illness. He was 80 years old. This is extremely sad news for everyone at Essential Formulas. I had the privilege of working with Dr. Ohhira for many years and considered him not only a brilliant scientist but also a friend said Michael Schoor CEO and president of Essential Formulas Inc. He was a visionary in the field of microbiology and biochemistry and his pioneering research developed the first clinically controlled natural fermentation process thus setting the gold standard for probiotic supplementation worldwide. In 1974 Ohhira founded Bio Activity Research & Development Center in Okayama Japan later known as BioBank. Through his research he discovered Enterococcus faecalis TH-10 a strain whose proteolytic power is 6.25 stronger than other lactic acid bacteria (LAB) known to science. This strain became the foundation of Ohhira s award-winning formulations. This discovery along with his research in lactic acid bacteria earned Ohhira a series of prestigious awards. He received the Presidential Citation from Philippine Medical Association and was named a GUSI Peace Prize winner often O referred to as the Philippine s version of the Nobel Peace Prize. Ohhira once stated Each capsule is filled with our passion and hope for bringing health and long life to all seven billion people on the earth. We make our product with not only proven scientific protocol but tender care through the power of fermentation inspired through nature s blessings and the mighty lactic acid bacteria. Continuing to lead the company is chief executive officer Masumi Ohhira lead research scientist and Ohhira s prot g Muneaki Takahata PhD and his team of researchers and Hiroaki Takahata who oversees marketing operations in Japan and other regions. For the time being we would like to reflect upon Dr. Ohhira s life and express our gratitude to an exceptional man who gave everything to his company and his passion. According to his utmost wishes the company will continue to pursue and expand the exciting adventure that he initiated in 1974 the company stated. Dr. Ohhira was a true humanitarian who made it his life s work to positively impact the health of millions of people thus becoming a champion for a generation who were seeking naturally viable health alternatives Schoor said. For more information visit www.essentialforumlas.com. Garden of Life s Raw Organic Meal Gets New Packaging lorida-based Garden of Life LLC announced that its shake and meal replacement powder RAW Meal Organic Shake & Meal is now called Raw Organic Meal and is available nationwide with a brand new look. The new packaging features bolder eyecatching graphics which highlight the unique positioning of Raw Organic Meal as a low glycemic high protein and fiber shake that is independently certified USDA (U.S. Department of Agriculture) Organic and Non-GMO (genetically modified organism) Project Verified. In addition to updated packaging Raw Organic Meal products have been reformulated to remove moringa leaf powder. The moringa leaf was removed because it was identified as an ingredient that could have the potential to cause salmonella said Rhonda Price senior director of media and public F relations at Garden of Life. Garden of Life president Brian Ray confirmed the delicious taste of all Raw Organic Meal flavors has not changed. Raw Meal has led the natural products industry in meal replacement sales for the past several years Ray said. We believe the new design and packaging of Raw Organic Meal will appeal to a wide range of healthconscious consumers who are seeking more USDA Certified and Non-GMO Project Verified foods. For more information visit www.gardenoflife.com. www.vitaminretailer.com naturalfactors VITAMIN RETAILER 19 MAY 2016 WWW.VITAMINRETAILER.COM RESEARCHUPDATE Milk Supplements and Exercise Raise Kids Vitamin D Levels S ufficient intake of fortified dairy products is of significant importance for the serum vitamin D level in primary school children shows a new study from the University of Eastern Finland. Children who drink at least three glasses of milk daily had a higher serum vitamin D level than their peers who drink milk in lesser amounts. The use of vitamin D supplements was also associated with a higher serum vitamin D level. Furthermore children who exercise more than two hours per day had a higher serum vitamin D level than children who exercise less than 1.5 hours per day. The article was published online in British Journal of Nutrition. Very few children had severely low serum levels of vitamin D. However 20 percent had a serum vitamin D level lower than 50 nmol l which is often considered as a sufficient level. Children whose blood samples were taken in the autumn had the highest serum vitamin D levels. This may be explained by the fact that in the summer vitamin D is formed on the skin due to sunlight exposure. In northern latitudes there is not enough sun exposure to maintain sufficient vitamin D levels in the winter season and vitamin D supplementation is often required. A sufficiently high serum vitamin D level is associated with better bone health and there is some evidence that it may also be associated with a lower risk of many chronic diseases. More than 80 percent of the children had a lower intake of vitamin D from food and vitamin supplements than recommended 10 g per day in Finland. Furthermore as many as 40 percent of the children did not use any vitamin D supplements at all. Milk was the most important source of vitamin D amounting to nearly 50 percent of the children s intake. Approximately 30 percent of the vitamin D intake was from dietary fats and approximately 10 percent from fish. The Physical Activity and Nutrition in Children (PANIC) Study is an on-going lifestyle intervention study in the Institute of Biomedicine at the University of Eastern Finland. A total of 512 children aged 6 to 8 years participated in the baseline measurements in 20072009 constituting a representative sample of their age group. The PANIC Study produces scientifically valuable information on children s lifestyles health and well-being. For more information visit www.uef.fi en etusivu. High Serum Omega-6 PUFAs Linked to Lower Risk of Type 2 Diabetes new study from the University of Eastern Finland shows that high serum omega-6 polyunsaturated fatty acid concentrations are linked to a significantly reduced risk of type 2 diabetes. The findings were published in the American Journal of Clinical Nutrition. It has been speculated that a high intake of omega-6 polyunsaturated fatty acids may increase the risk of several chronic diseases as these fatty acids have been suggested to promote low-grade inflammation among other things. However studies conducted on humans have not established a link between even a high intake of omega6 fatty acids and inflammation. Furthermore omega-6 fatty acids have beneficial effects on for example glucose metabolism. Earlier research has systematically linked especially linoleic acid which is the most common omega-6 fatty acid to a reduced risk of cardiovascular diseases and type 2 diabetes. However scientific evidence relating to the health effects of other omega-6 polyunsaturated fatty acids is not as inconclusive. A The serum fatty acid concentrations of 2 189 men aged between 42 and 60 years and with no baseline type 2 diabetes diagnosis were analyzed at the onset of the Kuopio Ischaemic Heart Disease Risk Factor Study (KIHD) in 1984-1989 at the University of Eastern Finland. During a follow-up of 19 years 417 men were diagnosed with type 2 diabetes. The study found that high serum omega-6 polyunsaturated fatty acid concentrations were associated with a 46 percent lower risk of developing type 2 diabetes during the follow-up. When analyzing the independent associations of different omega-6 polyunsaturated fatty acids a similarly significant association was found between high serum linoleic and arachidonic acid concentrations and a lower risk of type 2 diabetes. However high serum gamma-linolenic and dihomo--linolenic acid concentrations were linked to a higher risk. The study indicated that high serum linoleic and arachidonic acid concentra- tions are linked to a lower risk of type 2 diabetes. The serum linoleic acid concentration is determined by the person s diet and the main sources of linoleic acid are vegetable oils nuts and seeds. Arachidonic acid is present in meat and eggs however the human body can also make arachidonic acid from linoleic acid. Gamma-linolenic acid and dihomo--linolenic acid are mainly formed in the human body from linoleic acid. Their concentrations in serum are very low in comparison to for example linoleic acid. The association of gammalinolenic acid and dihomo-linolenic acid with a higher risk of type 2 diabetes has been observed in some earlier studies but the underlying reason remains unknown. All in all however this study suggests that polyunsaturated omega-6 fatty acids have a beneficial impact on the risk of type 2 diabetes. For more information visit www.uef.fi en etusivu. WWW.VITAMINRETAILER.COM MAY 2016 20 VITAMIN RETAILER Go to www.vitaminretailer.com scandinavian for info about this advertiser Consumers are hungry for realistic guidance in the natural energy category. By Courtney Anaya CPT tumbling throughout the day with a slow brain usually means that a person is fatigued. Feeling fatigued doesn t always deem tiredness--there s a lack of energy that s present due to potential factors. Those factors can range from hypothyroidism to depression. Thankfully most fatigue issues can be alleviated with lifestyle changes and some help from natural energy enhancing supplements And the case of the ZZZ s have allowed for a rapid growth within the energy supplement industry. It s been predicted by BCC Research this past fall that the Global Sports Nutrition and High Energy Supplements Market will hit 60 billion by 2020 already estimated to be 41 billion in 2015. According to BCC Research The Global Sports Nutrition and High Energy Supplements Market is categorized into two broad segments product type and geogra- S phy. For our concerns the focus is product type where the market is broken down into sports food drinks and supplements. Specifically for the sports and energy drinks category the global market was 28.6 in 2015 and is expected to hit 66 billion by 2020. Beyond combating fatigue energy products have been widely used within the sports world as performance enhancers. Jennifer Shea national sales manager from Colorado-based Honey Stinger said of the sports industry Athletes of all ability levels are more conscious than ever on the quality of ingredients and how they impact their performance. Ultimately athletes want natural ingredients without any preservatives or artificial flavorings. Those natural ingredient trends for athletes are super fruits gluten free and plant-based protein. Shea said of the trends Super fruits continue to build with unique flavor profiles and combinations. Gluten free continues to be super important to many athletes and plant-based protein is hot for customers seeing nut-free and vegetarian sources of protein in their diets. Yet even with trends and a booming industry obstacles do occur. David Ingalls MS RD and CEO of Washington-based Zing Nutrition Bars explained Misinformation and disinformation are the major obstacles to overcome when improving someone s diet. People are hungry for information and guidance but it s hard to separate the reality from the fiction. Because of this almost everyday occurrence the understanding of basic nutritional science has been made more difficult than it needs to be. Ingalls noted Scientists have never been the greatest salesmen and consumers don t always have the training or patience to look any deeper than what the current WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM 2016 22 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 fads promise as the simple answer to all their problems. That s why those who are within the natural energy product category must provide the authenticity and facts in an understandable engaging and motivating way. A fine example in regard to products having a lack of authenticity is the highenergy drinks that have created a flurry of opinions over the past few years. The reason for the debate misleading labels. According to Foxnews.com Some energy drinks have a dietary supplements label rather than a nutrition facts label. When a product takes on a supplement label it gives consumers an idea that it s something along the lines of a vitamin which makes it seem healthy. Neil Thaneder a chemist and chief executive of LabDoor told Foxnews.com The average caffeine claim is wrong by only 8 percent but some vitamins see huge variances. These findings stemmed from 25 popular energy drinks. In the mix of the vitamin and caffeine content of energy drinks added sugar also makes some of these drinks potentially unsafe. Many popular energy drinks contain more than 15 teaspoons of added sugars said Foxnews.com. With all that said it s a reason why natural energy supplements have finally caught storm. contain 2-oz. of shots that are designed to target a variety of wellness needs. This particular shot boots overall energy levels through it s naturally occurring plant matter that s sourced from the Himalayan Mountains containing 85 minerals and trace elements. As for Get Up & Go Go St. Clair said It is one of our most popular energy drinks because people love that they get to enjoy an organic lower acidity coffee in addition to an almond milk that s rich in healthy fats an protein. It s a fantastic replacement to the standard cup of coffee. The cold-brew almond milk combo upgrades your morning ritual to something that does not leave you crashing by 2 p.m. If you re looking for a pick-me-up Project Juice also offers another coffeebased drink called True Brew which is a potent 8-oz. serving of organic lower acidity cold-brewed coffee. Lower acidity coffee can be easier on the stomach to digest. Fungus For Energy Unknown to many mushrooms are a powerhouse of antioxidants and health benefits. It s a reason why Sandra Carter MA MPH PhD and mycologist Steve Farrar developed Southern California-based Om Mushroom Matrix. For thousands of years mushrooms have been a valuable product in Eastern cultures because of their health benefits. Carter and Farrar saw this as an opportunity to increase the awareness in the West. All of their mushroom products are said to be GMP (good manufacturing practice) certified and are 100 percent organic. For energy enhancing purposes Om Mushroom Matrix offers Om Cordyceps Om FIT and Om ENERGY. Om Cordyceps contain 100 percent organic mushroom powder and they can be used in smoothies and other cooking recipes. Carter said of the Cordyceps mushrooms that They facilitate increased availability of oxygen. This ultimately helps to increase more energy. As for Om ENERGY it is a natural orange flavored powder that includes a blend of mushrooms including cordyceps and reishi as well as turmeric mate guarana Juicing Made Easy Moving away from harmful concoctions the grass is truly greener on the other side with Project Juice a Northern California-based company that specializes in organic cold-pressed juices. In March of 2015 the company partnered with Ritual Wellness to further formulate the ultimate wellness experience by using organic produce and ingredients from local farms. Project Juice was cofounded by Marra St. Clair a board certified clinical nutritionist and a holistic health coach specializing in cleansing plant-based nutrition and the mindbody connection. Prior to Project Juice St. Clair founded Ritual Wellness a Southern California original purveyor of USDA (U.S. Department of Agriculture) organic cold-pressed juices. She teamed up with Lori Kenyon Farley and the two co-authored The Juice Cleanse Reset Diet. Soon they merged Ritual Wellness with Project Juice to better serve a wider audience. The two hottest products for the fairly new company are Mineral Surge and Get Up & Go Go. Mineral Surge is part of a line called Wellness Shots which MAY 2016 WWW.VITAMINRETAILER.COM and vitamins B C and D. Mushrooms are a good source of B vitamins including riboflavin niacin and pantothenic acid which help to provide energy by breaking down protein fats and carbohydrates Carter said. B vitamins also play an important role in the nervous system. In regard to the other micronutrients listed pantothenic acid helps with the production of hormones while riboflavin helps the body to maintain healthy red blood cells. The last of the Bbunch niacin promotes healthy skin and ensures that the digestive and nervous systems are functioning properly. Last but not least is Om FIT which contains cordyceps and reishi organic mushrooms in a powder form. Reishi has research related to cardiovascular support including supporting blood pressure which helps to drive oxygen delivery. Those who would benefit using these products are athletes the elderly and your average healthy individual. And there has been compelling research out of UCLA (University of California Los Angeles) related to the introduction of cordyceps for seniors. These types of mushrooms have shown increased energy and an improved quality of life for this population said Carter. It s clear from Om Mushroom Matrix that there s a need for energy products not only for the instant buzz but also for the importance of on-going sustained energy and its importance on cognitive health and general vitality. Raising The Bar While drinks and powders can enhance energy levels food can do the same except this energy enhancement food is in the form of a bar. Zing Nutrition Bar was developed by a group of nutritionists who wanted to find a bar that ultimately coincided with their professional training. Hummus and carrots trail mix and other snacks have always been recommended but they weren t easily portable. That s why they created Zing Nutrition Bar. Ingalls explained another valuable reason for the creation. When we created Zing Bars it was with blood sugar cycles in mind and the nutrition science strategy that focuses on turning the VITAMIN RETAILER 23 calories that you eat into usable energy a long-lasting appetite satisfying energy without the blood sugar spikes and crashes low energy cravings and the build up of body fat he said. A bar that included low glycemic and slow burning carbs was the foundation. Soon high-quality protein fats and fiber were added into the mix to optimize body tissue building and overall metabolism support. This has allowed for Zing Bars to develop 12 flavors that are designed to deliver clean sustained energy without spikes and crashes clean of the most common energy-zapping allergens (gluten soy corn) and made of the highest natural food ingredients for clean and distinctively satisfying flavor said Ingalls. Of the 12 flavors those that are coated in chocolate contain real dark chocolate Dark Chocolate Coconut Dark Chocolate Hazelnut Dark Chocolate Mint Dark Chocolate Mocha and Dark Chocolate Peanut Butter. The remaining flavors are Peanut Butter Chocolate Chip Oatmeal Chocolate Chip Coconut Cashew Crisp Double Nut Brownie Almond Blueberry Cashew Cranberry Orange and Lemon Cashew Crunch. All bars adhere to good manufacturing processes and are made in a certified gluten-free production facility. Gluten-free testing is also done on each production run and Ingalls personally tastes each batch. So Sweet Adding to the food theme but with a hint of sweetness Honey Stinger produces honey-based foods that encompass energy bars protein bars energy gels organic waffles and organic chews. Their products are mainly geared to the fitness enthusiast. Shea said of the company We have always believed sports nutrition should taste great as well as provide fuel--the industry hasn t always provided great tasting options And customers have learned what a tremendous history honey has had as a tasty and effective source of energy and are excited to incorporate it into their training and racing regiments. Since there s a passion for honey and bees Honey Stinger supports Project Apis m. for research and uses only True Source certified honey to ensure traceable quality from hive to processing. Honey is a great source for quick energy because it uses a mixture of complex carbohydrates for maximum absorption and satiety. Honey Stinger offers waffles in seven flavors along gluten-free waffles in three flavors eight flavors of organic chews three flavors of plant-based protein chews five flavors of whey protein bars four flavors of non-GMO (genetically modified organism) soy energy bars four flavors in lowsugar snack bars and six flavors in energy gels. New to the line this year are the protein chews gluten-free waffles and snack bars. The protein chews are a good choice for when someone is on the go and needs a quick jolt of energy whereas the waffles help people start their day off with the right combination Go to www.vitaminretailer.com reddremedies for info about this advertiser 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com essentialformulas for info about this advertiser and sucrose. It s important to note that honey contains fewer calories than sugar and has been seen to have antiinflammatory properties. Whether it s in the morning or right after a workout the body needs simple sugars for energy production and it may help to relieve any aches and pains. The Retailer s Side of healthy sugars and complex carbs. Honey is the main sweetener in all of the products and is comprised of glucose fructose maltose disaccharides A leading supplement store The Vitamin Shoppe has been supplying consumers since 1977 and has more than 750 stores nationwide. Marvin Barton director of brand management sports nutrition said The Vitamin Shoppe stores offer approximately 8 000 products from more than 400 brands across many categories. Our largest category is sports nutrition weight management which accounts for 30 percent of total sales. Our natural energy products would fall within this category. In regard to the energy focus The Vitamin Shoppe has witnessed more consumers looking for natural products whether its vitamins or food. To help guide consumers to the right energy enhancing producing The Vitamin Shoppe s health enthusiasts are trained to understand a consumer s needs. Barton said Our health enthusiasts are among the most knowledgeable and highly trained in the supplement industry. Also all of our-in-store and live chat product specialists are required to pass a vigorous multi-tiered range of courses at Vitamin Shoppe University our proprietary online learning website. All store managers at each Vitamin Shoppe attend the yearly Product Education Conference. Vendors also provide new product information to store managers and health enthusiasts to help them learn and grow. In addition many vendors provide product samples for consumers to try before buying. It s evident that The Vitamin Shoppe and many other natural food stores are geared to give consumers the full experience when deciding what energy supplement is best. Since health and wellness is an ever-changing category it s crucial for retailers to be open to innovation and new research. VR References Sports Nutrition and High Energy Supplements The Global Market - Reportlinker Review. (n.d.). Retrieved April 4 2016. http www.reportlinker.com p03082967summary Sports-Nutrition-and-High-EnergySupplements-The-Global-Market.html Are energy drinks really that bad for you Fox News. (2014). Retrieved April 3 2016 from www.foxnews.com health 2014 11 26 are-energy-drinksreally-that-bad-for.html Extra Extra Visit www.vitaminretailer.com to learn about the top energy-boosting foods. i For More Information Honey Stinger (866) 464-6639 Om Mushroom Matrix (866) 740-6874 Go to www.vitaminretailer.com frey for info about this advertiser 26 VITAMIN RETAILER Project Juice (844) 755-8423 Zing Nutrition Bar (202) 362-3989 WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com naturalfactors for info about this advertiser MAKING MOBILITY HAPPEN By Lisa Schofield obility can be akin to a patio screen door that begins to malfunction. It can lose fluidity on its tracks causing it to get stuck its structure can be impaired through years of weather events and the screen itself which should normally be taut and flexible becomes looser. A little TLC and some WD-40 can help it get back on track and serviceable. Human mobility is the combination of joints and the musculoskeletal system that when healthy can allow us to accomplish daily tasks to a variety of achievements both personal and professional. The landscape of conventional categories are starting to change--as opposed to being isolated supplement science and resulting formulas are now starting to address how systems and organs work together to achieve healthful balance. For example at Garner s Natural Life in South Carolina wellness associate Sherri McCall said that all three condition-specific supplements--bone joint M and muscle support--are indeed grouped together in the supplement section showing consumers that it makes sense to create a healthy mobility regimen rather than support an isolated system. Most customers know they need to take calcium and magnesium for bone health she noted. Our team educates our customers about the necessity of vitamins D and K2 to enhance the proper efficacy of the calcium for example. Additionally we tell our customers that supporting cartilage is important. The staff at Garner s Natural Life like to address healthy inflammatory support for their customers who are concerned with joint issues and will recommend turmeric and devil s claw. Less inflammation means better mobility said McCall. She added that her favorite supplements in this area are Megafood s Turmeric and Garden Of Life s Vitamin Code Grow Bone System. It is kind of like the old children s ditty The foot bone s connected to the shin bone the shin bone s connected to the thigh bone. Meaning that the skeleton is connected to the joints and the muscles are connected to the skeleton. And it stands to reason that when modern savvy health-conscious consumers now think about bone health or joint health they can easily understand the need to pay critical attention to the other two biological systems that each relies upon in order to enjoy healthy mobility. Stacey Littlefield lead product formulator of Illinois-based Redd Remedies agrees wholeheartedly noting that the company creates formulas from a holistic perspective. For example Redd Remedies offers products in its Body Structure category which focus on the sum total of healthy movement and the body systems involved in movement. These systems include not only cartilage but the entire joint structure the bones that create the skeletal scaffolding and the muscles that facilitate movement Littlefield explained. Healthy movement and flexibility will not take place if any of these body sysWWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM 2016 28 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 tems are ignored. Most supplements are focused on single areas or single tissues for example using only calcium for bone health or glucosamine sulfate for joint health. Only recently within the past few years have we seen novel and innovative raw materials that provide support for the joint and bones as systems. In the past decades observed Timothy Mount CN CCMH director of education for California-based NeoCell supplements reflected the understanding of the body from a Western medicine perspective i.e. the body was viewed as individual tissues and organs and with that intensifying scrutiny with microscopes to find individual building blocks like cells of a tissue. Therefore the natural products industry had a reflective individualized mindset and products were often named for the individual nutrient it contained. For example Mount offered NeoCell s first supplement was 100 percent pure collagen called Super Collagen. More recently he said consumers understanding of health has shifted to knowing that our bodies are more than a series individual parts and instead are an intricate network of interrelated systems. For example a knee joint only functions properly when all of the parts are healthy Mount remarked. The structure of the tissues--which is made mostly of collagen and supported by MSM and vitamin C--must be strong. The knee needs cushioning and fluidity to reduce friction with nutrients like hyaluronic acid glucosamine and chondroitin. Plus excessive inflammation and pain from free radical damage will limit movement so scavenging antioxidants becomes critical. A supplement like NeoCell s new Move Matrix takes all of these factors into account and supports all of the most important components of joint health Mount noted. Ironically pointed out Hectora Alila partner Avie Naturals of Louisiana regular exercise is key to maintaining healthy movement and overall vitality yet Western diets are typically abundant in inflammation-causing foods spurring on an inflammatory response that creates discomfort and unease. Healthy mobility can be achieved by regularly taking herbal inflammationsupport nutrients such as the water-soluble Avie s Ultramicromized turmericbased products to support against inflammation caused by exercise he explained. These products also proMAY 2016 WWW.VITAMINRETAILER.COM You can always take care to avoid fracture or injury. But in routine and daily proceedings of life healthy movement rests on calm joints. -- Weiguo Zhang Synutra Pure mote recovery of muscles after strenuous exercise due to their anti-inflammatory and high antioxidant effects. Alila emphasized that many customers may still use NSAIDs (ibuprofen or naproxen) to relieve aches and may be aware that these drugs can cause GI (gastrointestinal) bleeding with regular use. However natural alternatives may certainly provide sought-after relief. For example he noted it has been shown that the combination of curcumin with Boswellia serrata was as effective as NSAID celecoxib (CelebrexR) in promoting joint function (mobility and flexibility). These types of results including education about the merits of exercise (healthy movement) promotes awareness and the increased use of nutraceuticals and other dietary supplements that promote bone joint and muscle health Alila said. In the viewpoint of Weiguo Zhang CEO Synutra Pure of Maryland it is clearly a true statement that healthy movement rather than any singular category matters for total wellbeing because healthy movement requires various aspects of a body to act in a concerted and mutually supportive manner. Ailments or injuries to any part of the system may cause collapse of the healthy movement routine he said. Osteoporosis reduces bone density increasing risk of fracture injuries may induce sustained inflammation that restricts range of motion and cartilage loss due to daily wear and tear often leads to osteoarthritis. One needs to attend to all aspects to keep an active and sustainable lifestyle Zhang noted. Zhang further observed that the mindset of healthy movement versus singular systemic support is leading the way for the explosive growth of supplements such as vitamin D calcium curcuminoids chondroitin glucosamine MSM collagen and hyaluronic acid. Since we specialize in chondroitin for joint health we have more to contribute in the dialogue on this popular item that is considered one of the most important and proven extracts in the totality of the healthy movement picture he asserted. You can always take care to avoid fracture or injury. But in routine and daily proceedings of life healthy movement rests on calm joints. Joint and muscle pain--ranging from exercise-induced pain to diseases such as fibromyalgia and osteoarthritis--are the primary reason for new visits to physicians pointed out Jim Daily III PhD president of North Carolina-based Daily Manufacturing. Therefore he stated pain-free movement is the ultimate goal of most people seeking treatment or lifestyle modifications to manage it. Accordingly multi-faceted dietary interventions including dietary supplements have been developed to mitigate the various causes of chronic pain and discomfort. Such tools can include herbs that may desensitize pain receptors such a cayenne pepper which can desensitize the TRPV1 pain receptor Daily said. Also the African herb Andrographis paniculata has been demonstrated to suppress the production of rheumatoid factor and help with the management of rheumatoid diseases. Additionally curcumin is highly studied herb for pain management and is known to be a selective COX-2 (cyclooxygenase-2) inhibitor it has both mechanistic and clinical research to support its effectiveness for promoting healthy inflammatory response thus lessening discomfort. These and other bioactive herbal compounds can be combined to make highly effective formulations by targeting multiple pathways involved in pain and inflammation cascades promoting better mobility Daily stated. Controlled and fluid movement noted Richard Passwater Jr. educator bio minerals NV for Natural Factors of Washington is accomplished via a team of different collagen-dependent connective tissues such as bones cartilage ligaments tendons and muscles working together in unison. He said a failure of any tissue to perform properly can VITAMIN RETAILER 29 MAKING MOBILITY HAPPEN limit a person s ability to move cause pain during the movement and or trigger inflammation even if that movement is as simple as opening a cabinet door. Further he explained the failure of one element to perform as expected may damage the other tissues involved in the movement cycle. The bottom line is your ability to move is only as strong as the weakest link in the movement cycle Passwater stated. I believe there s a continued trend throughout the joint research community to view joints more comprehensively as a collection of collagendependent connective tissues such as bones cartilage ligaments tendons and muscles. Passwater added that he sees the progression of joint supplement formulations emphasizing and addressing the complex interactions between these connective tissues such as the glycosaminoglycan network that helps nourish and lubricate them while also performing other biomechanical functions in the joint. I believe this trend has carried over into supplements where there seems to be more emphasis now than ever before on products capable of positively influencing all the collagen-based tissues involved in the movement cycle he observed. Product Considerations There are many newer supplements available to help your customers who are concerned about remaining vibrantly active and to nourish all the components of mobility. Redd Remedies provides several integrative formulas featuring natural eggshell membrane (NEM) which explained Littlefield unlike isolated glucosamine is a natural source of various glycosaminoglycans sulfur-based amino acids collagen and hyaluronic acid all nutrients required for healthy joint structure. The products include Joint Health Original and Joint Health Advanced in vegetarian capsules and a tasty black cherry soft chew. For those looking for superior inflammatory management combined with antioxidant support Joint Health Advanced combines NEM with a specialized extract of Boswellia serrata and a blend of antioxidant-rich berries. Redd Remedies also offers Bone Health Original and Bone Health Advanced contain eggshell calcium (ESC). Rich in other bone-healthy minerals such as strontium and manganese ESC offers the consumer a food-source of calcium and other co-factors necessary for healthy bones Littlefield said. Bone Health Advanced provides even greater bone support by complementing ESC with MenaQ7 vitamin K2 which also has significant clinical research for cardiovascular health. Synutra Pure offers Osteosyn chondroitin preparations which feature chondroitin-only formulations with pharmaceutical-grade and low-sodium ingredients. Its Chondroitin 1000 preparation does not cause allergic reactions in those who are sensitive to shellfish extract such as glucosamine according to Zhang. A bonus is that its low-sodium Chondroitin 1000 preparations come in calcium form with less than 6 mg sodium salt per WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com dailymanufacturing for info about this advertiser 30 VITAMIN RETAILER Go to www.vitaminretailer.com pharmachem for info about this advertiser MAKING MOBILITY HAPPEN serving most attractive for customers concerned about blood pressure. Using high purity ingredient also gives us the advantage of smaller delivery size of the capsules in comparison to other products that are often compared to horse pills Zhang noted. North American Herb & Spice s Illinois-based BoneActiv (capsules and a soothing topical rub) is the only bone support formula based on the power of special phytochemicals known as monoterpenes which help support healthy bone density more powerfully than any other therapy. This is raw calcium from microcrystalline hydroxyapatite (MCHC) derived from grass-fed New Zealand cattle. It s combined with wild mountain-grown calcium-concentrating spices sage oregano and rosemary. Researched for their bone-strengthening effects MCHC and mountain spice are the subjects of significant scientific studies demonstrating their novel powers for supporting bone health. Raw MCHC is far more active biologically than heat-treated alternatives. Sage oregano and rosemary grow wild on rock not on soil absorbing the minerals. This bioavailable concentration of minerals--calcium phosphorus copper and zinc--is essential for building healthy powerful bones and preventing age-related bone loss. Avie Natural s ultramicronized turmeric is produced to maintain the natural formulation of the turmeric root which contains the natural amount of curcuminoids and the natural occurring polyphenols terpenes sterols and alkaloids according to Alila. This formulation ensures the maximum potency of the active ingredients the curcuminoids through antioxidant protection. Avie s ultramicronized turmeric is not enriched nor contains any purified substances or additives. Avie s turmeric formulation becomes water-soluble through a preserving grinding spray process that leads to a submicron particle size Alila explained. Unlike competitor formulations Avie s turmeric is easily absorbed and exerts superior potency. EasyFlex-2 from Daily Manufacturing targets bone and joint mobility. The company s ParActin targets rheumatoid factor boswellia curcumin and quercetin target inflammation at several levels and ginger and cayenne target pain receptors according to Daily. This combination has been highly effective because of its multifaceted approach and optimal doses of ingredients he stated. According to Passwater BioSil s On Your Game is clinically proven in men to relieve joint discomfort increase flexibility increase range of motion and improve cartilage condition. On Your Game is also the Advanced Collagen Generator he pointed out. BioSil works to stimulate new collagen production by activating and supporting enzymes used to make collagen elastin and keratin Passwater explained. BioSil also helps protect collagen by neutralizing homocysteine a metabolite that destroys collagen throughout the body and also Go to www.vitaminretailer.com hyalogic for info about this advertiser 32 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com mercola for info about this advertiser MAKING MOBILITY HAPPEN suppresses new collagen production. Emerging research also shows that BioSil may help protect collagen from the stress hormone cortisol. It also contains glycosaminoglycans such as hyaluronic acid and proteoglycans such as lubricin that also positively influence joint health. Hyaluronic acid and lubricin are elements that comprise much of the synovial fluid that cushions lubricates and nourishes tissues in many joints. BioSil binds glycosaminoglycans to joints improving their structural properties he added. Mount described NeoCell s Move Matrix as a comprehensive joint formula containing ingredients that work synergistically to support overall joint health and comfort. Connective tissue structure is supported he said by collagen type 2 MSM and vitamin C for proper mechanical functioning. Joint hydration and cushioning are supported with hyaluronic acid glucosamine and chondroitin. Discomfort from excessive inflammation is relieved with antioxidants turmeric ginger root resveratrol boswelia pine bark and black pepper extracts. In addition our Joint Bursts are soft chews bursting with tropical flavor and comprehensive joint support nutrients-- collagen hyaluronic acid and turmeric extract Mount remarked. They re so good you ll forget they are a supplement Promo Assistance Manufacturers are getting more creative in assisting retailers to sell their products and in the healthy mobility category there s quite a few novel and fun ideas. NeoCell said Mount is constantly participating in retailer and industry events in fun and creative ways. Recently we partnered with an amazing chef Charles Chen to create delicious recipes that incorporate collagen. Visit the NeoCell Youtube Channel (neocellcorp) for recipes and educational videos. Additionally NeoCell holds regular webinars and provides retailers with 34 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 Go to www.vitaminretailer.com akerbiomarine for info about this advertiser Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VitaminRetailer.com NIEmagazine.com FitnessTrainerMag.com NaturalPractitionerMag.com Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP VRMmedia.com MAKING MOBILITY HAPPEN resources such as a Collagen and Hyaluronic Acid Research Summary Joint Infographic and product literature. Further passive sample kits are available for its new Joint Bursts. We know customers want to try the flavor before buying a month s supply of a NeoCell supplement Mount commented. Michael Olinde partner Avie Naturals suggested that retailers selling the product should take the Avie Challenge. This involves taking Avie along with the other curcumin products and breaking each into glasses of water side by side to witness the water solubility difference and why the Ultramicronized process makes a difference in their bodies. Littlefield suggested a visual aid to grab customers attention. First offer educational material (Redd Remedies also supplies these) and provide samples when available. Make a big deal out of this with a blow up image of a knee as you explain that natural eggshell membrane will support the entire joint structure she said. Other companies focus heavily on translating research directly to consumers providing the pull effect of driving them into stores. Synutra Pure said Zhang innovates with creative marketing approaches by going to targeted consumer groups on the ground first and conducting open-label intervention studies on chondroitin for joint health. Study results and direct consumer experience shared through word of mouth and media communications will in turn support consumer interest in chondroitin as the key ingredients in the category while building brand recognition and generate preferences for our specific products. We are also extraordinarily transparent on our website providing detailed information on what consumers should know and ask when choosing which brand of dietary supplements to take. Brands that have been entrenched for awhile sometimes will be refreshed especially in this category as consumers are starting to look into supMAY 2016 WWW.VITAMINRETAILER.COM porting the idea of maintaining healthy activity. Changes and trends are often organic a groundswell and some savvy manufacturers when observing this react by morphing the product to speak more appealingly to a new audience. Take BioSil from Natural Factors for example. BioSil choline-stabilized orthosilicic acid has been available for many years said Passwater. However we have learned after some major press hits featuring BioSil for joint health applications for men--such as a CBS news story out of New Orleans about a prominent NFL quarterback taking BioSil to strengthen his shoulder and a social media feature about a famous professional surfer using BioSil to strengthen his shoulder--that our current BioSil packaging focusing on BioSil s clinically proven benefits for hair skin and nails doesn t appeal to men seeking supplements for joint health. To address the problem Natural Factors recently introduced BioSil On Your Game featuring packaging and promotional materials specifically highlighting ch-OSA s benefits related to men s joint health. The company also set up the educational website www.BioSilOnYourGame.com to provide men with comprehensive information. These sophisticated supplements can be combined into one section dubbed Healthy Mobility or Active Lifestyles. Both monikers will easily convey to customers the desire to create a supplement regimen that allows for sustained comfortable movement for retaining quality of life. VR Extra Extra Visit www.vitaminretailer.com to learn about the importance of tendons and ligaments. i For More Information Avie Naturals (884) 367-2843 Daily Manufacturing Inc. (704) 782-0700 Natural Factors BioSil (877) 551-2179 Neocell (800) 346-2922 North American Herb & Spice (800) 243-5242 Redd Remedies (888) 453-5058 Synutra Pure Ltd. (202) 246-8818 www.vitaminretailer.com healthplus VITAMIN RETAILER 37 SUPPLEMENTSCIENCE Vitamin K2 By Gene Bruno MS MHS Huntington College of Health Sciences ach year more research is being conducted on vitamin K2. In fact in just the past year I ve personally had two scientific reviews on vitamin K2 published in peer-reviewed journals. The first one examined vitamin K2 s cardiovascular roles and the second reveals the prevalence of vitamin K2 deficiency insufficiency. Here I ll provide an overview of the research I presented in two peerreviewed articles. But before jumping right into this recently published research let s take a quick look at some background information regarding vitamin K. Research on New E min K1) and intestinal microbiota synthesizes a range of K2 forms collectively referred to as menaquinones.3 The menaquinones have a number designation according to the number of repeating 5-carbon units in its side chain. For example if there are seven repeating 5carbon units the designation will be menaquinone-7 or MK-7.4 Among the menaquinones the MK-7 form of vitamin K2 has had the most significant research behind it supporting is value in human health. bone Gla protein (synthesized by osteoblasts) and matrix Gla protein (MGP found in cartilage bone and soft tissue including blood vessel walls). Carboxylation and Vitamin K2 arboxylation is a process in which a carboxylic acid group is reacted with a substance such as a protein--and carboxylation is necessary for the formation of critical VKDPs that have a positive impact on bone strength and arterial stiffness. Since 10-40 percent of VKDPs remain undercarboxylated research was conducting showing that the MK-7 form of vitamin K2 was more effective than vitamin K2 and increasing the carboxylation of VKDPs. This was true when doses of 90 mcg or more if MK-7 were used daily. C Background Discovered in 1929 vitamin K was originally identified for its role as a blood-clotting (coagulation) cofactor.1 In the 1970s vitamin K-dependent proteins (VKDPs) were discovered which led to a more comprehensive understanding of vitamin K s role with respect to bone and cardiovascular health.2 Additionally two forms of this fat soluble vitamin exist vitamin K1 and K2. Plants synthesize phylloquinone (aka vita38 VITAMIN RETAILER The Cardiovascular Benefits of Vitamin K2 In the July August 2015 issue of the journal Agro Food Industry Hi Tech 5 my coauthor and I discussed research showing that the primary way in which vitamin K acts to promote cardiovascular health is by inhibiting calcification in the arteries-- which would otherwise lead to atherosclerosis. Specifically some of the seventeen VKDPs have been identified to date act as calcification inhibitors. These include osteocalcin (OC) also known as WWW.VITAMINRETAILER.COM MAY 2016 These proteins are local inhibitors of calcification in the tissues in which they exert their function. We also discussed the populationbased Rotterdam study 6 which included 4807 subjects and which provided the first evidence for a link between vitamin K and vascular health. The results showed the relative risk of coronary heart disease mortality and calcification of the aorta (an artery in the heart) was reduced in those with high intakes of vitamin K2 compared to those with a lower intake. The intake of vitamin K1 however was not associated with these same cardiovascular benefits. Another study 7 with 564 post-menopausal also showed a decreased risk of coronary calcification with higher intakes of vitamin K2 but not vitamin K1. In a three-year double-blind placebocontrolled trial 248 postmenopausal women received 180 mcg day of MK-7 (MenaQ7) or a placebo for three years to examine the effect on arterial stiffness (i.e. caused by calcification). The results were that supplementation with MK-7 significantly decreased measures of aortic stiffness and improved undercarboxylated VKDPs by 50 percent. Vitamin K2 Deficiency Insufficiency In the January 2016 issue of the Journal of Human Nutrition & Food Science 8 I discussed research suggesting that recommendations for vitamin K2 be increased to 180 mcg day for adults up from its current adequate intake levels of 90-120 g day for women and men respectively. The basis for this includes that facts that vitamin K Has poor bioavailability from food Has low circulation in the blood Is quickly metabolized and excreted Has low tissue stores Levels are often measured by an inadequate method The Food and Agriculture Organization of the United Nations estimates that the absorption of vitamin K from boiled spinach (a good source of vitamin K) is no greater than 10 percent. Furthermore relatively small amounts of vitamin K circulate in the blood compared to the other fat-soluble vitamins with about 70 percent being excreted in the feces and urine from an oral dose of vitamin K1. Due to its rapid metabolism circulating vitamin K levels is not dependable as measures of vitamin K status. Currently prothrombin time (a measure of how long it takes blood to clot) is typically used to assess vitamin K status but this is not routinely done except in individuals who MAY 2016 WWW.VITAMINRETAILER.COM take anticoagulants or have bleeding disorders. The problem is that changes in vitamin K intakes have rarely been shown to alter prothrombin time. Hence prothrombin time is not really an effective way to measure vitamin K status. Rather a much better method is to measure circulating levels of specific undercarboxylated VKDPs such as undercarboxylated MGP and undercarboxylated OC. Higher levels reflect of either of these reflect lower levels of vitamin K. In a study of 452 men and women (age range 60 80 years) undercarboxylated MGP was measured. Results showed that 97 percent had notable measures of undercarboxylated MGP suggesting vitamin K deficiency or insufficiency. When supplemented with vitamin K there was a significant reduction in undercarboxylated MPG. Furthermore research in healthy adults show that undercarboxylated MPG increase with age with a significant rise seen above age 40. This suggests that vitamin K levels decrease with age. The U.S. Food and Nutrition Board established the adequate intake (AI) levels of vitamin K for adults 19 years and older of 120 mcg day for men and 90 mcg day for women--but this may be inadequate. Research has shown that vitamin K2 (especially MK-7) has advantages of vitamin K1 and that MK-7 is well absorbed. Furthermore research has shown that 180 mcg day of vitamin K2 as MK-7 reduced arterial stiffness (caused by calcification) and decreased the age-related decline in bone mineral content and bone mineral density. Consequently it seems reasonable to suggest that recommendations for vitamin K2 (as MK-7) be increased to 180 mcg day for adults. with 45 mg (that s milligrams not micrograms) vitamin K2 (MK-4) daily for three years in 2185 postmenopausal osteoporotic women. Currently vitamin K antagonist medications (i.e. coumarins) are the only contraindications for patients using vitamin K2 although novel anticoagulant (NOAC) drugs may be used concomitantly. Consequently the recommendation of 180 mcg day vitamin K2 as MK-7 is well within safety ranges. VR References 1 Food and Nutrition Board Institute of Medicine Vitamin K Chapter 5 in Dietary Reference Intakes for Vitamin A Vitamin K Arsenic Boron Chromium Copper Iodine Iron Manganese Molybdenum Nickel Silicon Vanadium and Zinc. National Academy Press Washington District of Columbia USA (2001). 2 Ferland G. The discovery of vitamin K and its clinical applications Ann. Nutr. Metab. 61(3) 213-218 (2012). 3 Shearer M.J. Vitamin K Lancet 345(8944) 229234 (1995). 4 Booth S.L. Vitamin K food composition and dietary intakes Food Nutr. Res. 56 5505 (2012). 5 Maresz K Bruno EJ. Vitamin K2 An Essential Protector for Cardiovascular Health. Agro Food Ind Hi Tech 2015 26(5) 21-24. 6 Geleijnse J.M. Vermeer C. Grobbee D.E. et al. Dietary intake of menaquinone is associated with a reduced risk of coronary heart disease The Rotterdam Study J. Nutr. 134 3100-3105 (2004). 7 Beulens JW Bots ML Atsma F Bartelink ML Prokop M Geleijnse JM Witteman JC Grobbee DE van der Schouw YT. High dietary menaquinone intake is associated with reduced coronary calcification Atherosclerosis 2009 203(2) 489-493. 8 Bruno EJ. The Prevalence of Vitamin K Deficiency Insufficiency and Recommendations for Increased Intake. J Hum Nutr Food Sci. 2016 4(1) 1077. Vitamin K Safety There is no known toxicity associated with high doses of the vitamin K1 or K2 (although the same is not true for synthetic vitamin K3 menadione). Consequently no tolerable upper level (UL) of intake has been established for vitamin K1 or K2 by the Food and Nutrition Board Institute of Medicine or by the World Health Organization. Moreover long-term high dosage therapy with vitamin K is not associated with increased thromboembolic events and no elevated event rate was recorded even Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno hchs.edu. VITAMIN RETAILER 39 HEALTHANDNUTRITION Neurological Natural Interventions for Health By Cheryl Myers here are many products on the market to support neurological health but defining and promoting neurological health can be confusing. Is it help for sciatic pain in the leg Shingles virus eruptions Alzheimer s disease Migraine headaches Diabetic neuropathy These are very different diseases with complex factors contributing to these illnesses. What they all have in common is that they affect the nervous system. Scientists break the nervous system down into the central nervous system (brain and spinal cord) and peripheral nervous system (complex networks of nerves throughout the body). Today s wireless youth may not appreciate this analogy but in the early days of computers physical links had to be in place--cables--in order for computers to communicate. So I have always thought of the brain as the body s computer and the spinal cord and nerves as cables that carry the computer s signals and orders out to the network. If you T cut a cable the signal ends. If you damage the cable the message is distorted. The same is true of our nervous system. While there are a multitude of serious diseases that can impact any system in the body in many ways the most difficult are the neurological diseases. This is because they affect our interface with the world--how we see feel hear touch smell how we move our bodies and how we think and hold on to our identity. In so many ways our neurological function defines our very being. Therefore when something isn t working correctly the results can be disastrous. In addition to a healthy diet and lifestyle there are many natural supplements that can help prevent neurological disease or ameliorate existing illness. Any antioxidant any reduction in inflammation any brain and nerve cell protectants any modulations of the immune system can help with neurological health. In this article I am selecting a few with excellent research and proven benefits. CoQ10 CoQ10 also known as ubiquinone is an extremely important coenzyme for proper neurological function. However CoQ10 can be oxidized which requires conversion or reduced which is the active form. Therefore I am leaning toward the newer ubiquinol formulations (reduced CoQ10) as research has shown that people who are poor CoQ10 converters may be more prone to neurological diseases especially Parkinson s disease. In understanding how this supplement works it is important to know that inside each cell are many engines that convert fuel to energy. These engines are called mitochondria. CoQ10 is required for these engines to function so low CoQ10 means low rates of turning fuel into energy--the energy for the cell to stay alive and do its job. In diseases like Parkinson s there is premature cellular die off in the substantia nigra of the brain. There are also high levels of oxidative stress associated with WWW.VITAMINRETAILER.COM MAY 2016 40 VITAMIN RETAILER this damaged area. While CoQ10 does not cure this disease human clinical trials have shown it may greatly slow down the progression as it infuses these brain cells with a boost to stay alive longer. In a very recent trial researchers gave people with Parkinson s disease 300 mg ubiquinol (reduced CoQ10) each day for almost a year and another group placebo. The researchers evaluated the progression of the disease using the Unified Parkinson s Disease Rating Scale (UPDRS) and found the CoQ10 group was faring far better than the placebo group. Other studies have shown this as well. Because mitochondrial function plays a role in so many neurological diseases CoQ10 is a good choice for almost any neurological protocol. There are studies on reducing migraine headaches protecting the brain from toxic exposure and a variety of other neurological health issues as well. health benefits especially in one of the most damaging of all neurological events a cerebrovascular accident (CVA) also known as a stroke. Strokes deprive entire areas of the brain of both nutrients and oxygen and cells die. The quicker the intervention after a stroke to try to restore circulation to the compromised areas the better the outcome so never hesitate to seek emergency medical care if you experience one-sided weakness numbness onesided facial droop difficulty with language and sometimes blurred vision. because of their benefits on both brain and heart health they can also prevent strokes in the first place. Additionally BDNF has also been found to play an important role in restoring brain balance in major depressive disorder as well. This should not be surprising as it has been found that people with major depression have higher rates of Alzheimer s than the general population. This indicates that perhaps these processes are linked both by inflammatory changes and decreases in BDNF. Research in scientific models of Alzheimer s disease have shown that curcumin can reduce the amount of beta amyloid plaque by as much as 30 percent in a few weeks. Turmerones and Curcumin Recovery after stroke can be difficult but there are two key areas that must be addressed to facilitate healing. The first is inflammation (a stroke causes significant inflammation and damage in the brain) and the second is neurogenesis (formation of new nerve cells in the brain to take the place of damaged or dead cells). Curcumin and turmerones address both of these important factors in stroke recovery--reducing inflammation after a stroke and increasing formation of new nerve cells in the brain. In an animal model of stroke curcumin administration increased levels of a compound called BDNF (brain derived neurotrophic factor) by 40 percent. The brain uses BDNF to build and protect nerve cells. Turmerones are also shown to provide benefits that may enhance stroke recovery. In an in-vitro study exposure to arturmerone from curcumin increased numbers of numbers of neural stem cells by up as much as 80 percent. Studies have shown that both curcumin and turmerones are powerful anti-inflammatories and cross the bloodbrain barrier to get where they are needed most. Researchers are still investigating the effects of curcumin and turmerones for stroke recovery but Grape Seed Extract Grape seed extract has a multitude of clinical studies targeting neurological activity. It is an extremely potent antioxidant helps to prevent beta amyloid deposition in the brain associated with Alzheimer s disease eases depression reduces blood pressure and protects arteries (important for stroke prevention and recovery) and protects brain cells from damage in scientific models of Parkinson s disease. The most active compounds in grape seed are called oligomeric proanthocyanidins (OPC). OPCs come in many sizes. The largest sometimes called tannins are not absorbed. For full medicinal strength it is important to make sure that the OPCs are standardized to be low molecular weight so that they are small enough for absorption. There is a high degree of quality variables in grape seed extract products sold across North America. Some are superb and some virtually ineffective so some investigation prior to purchase is warranted. Curcumin As we learn that chronic inflammation contributes to the development of almost every chronic disease it makes sense that a super-potent herbal antiinflammatory plant compound would be vitally useful for neurological disease. However curcumin does much more than that. It is a super-antioxidant it promotes liver detoxification which reduces brain exposure to toxins and promotes the creation of new brain cells. Like the ultimate Swiss Army Knife that doubles as a corkscrew scissor and screwdriver curcumin s amazing multifunctionality makes it crucially important to any neurological protocol. Many human studies have proven curcumin s significant antidepressant effect. While some consider depression a mental illness I think it is in fact a neurological disease that impacts thinking behavior. If brain disease impacts thinking behavior we classify it as mental illness which distances it from the very real inflammatory brain disease and dysfunction that distorts thinking. Research in scientific models of Alzheimer s disease have shown that curcumin can reduce the amount of beta amyloid plaque by as much as 30 percent in a few weeks. Human research on high absorption curcumin bound to turmeric essential oil has also shown a trend to destruction of these damaging proteins that clump in the brain. A significant risk factor for Alzheimer s is chronic inflammation and curcumin effectively reduces brain inflammation. It has also been found that another group of compounds in turmeric called turmerones has demonstrable brain MAY 2016 WWW.VITAMINRETAILER.COM Apoaequorin Apoaequorin is a protein from jellyfish that was first discovered in the 1960s. This special protein gives jellyfish a unique characteristic called bioluminescence--the ability to emit blue light in the dark. Although we may be somewhat removed from jellyfish in the tree of life the structure of apoaequorin is very similar to one of our own calcium-binding proteins. The most abundant mineral in the body calcium is essential for numerous chemical reactions that occur every day. Although calcium is best known for its role in strong bones calcium is also very important for our nervous system. Calcium plays a role in the ability of the brain to reorganize itself and make important changes that can greatly impact our neurological health. For proper functioning of our neurological system we need to maintain a VITAMIN RETAILER 41 HEALTHANDNUTRITION certain level of calcium in our neurons. While at many stages in life we may be told to supplement with calcium the older we get the harder it is to remove excessive levels of calcium from our neurons. Basically the floodgates that let calcium in remain open and this can lead to excess excitability in our neurons and can even result in cellular death. If enough neurons are lost we may start to see adverse changes in memory and cognition. Several studies have concluded that above normal calcium levels may contribute to the pathology of neurodegenerative diseases like Alzheimer s disease. Because apoaequorin can bind excess calcium thus preventing its damaging effects apoaequorin may prove to be a necessity for the aging brain. In a clinical study on apoaequorin 218 individuals aged 40-91 were supplemented with apoaequorin or a placebo. After the 90day study there were significant enhancements in verbal skills and recall for those in the apoaequorin group. can make a real difference in the health of the brain and the nervous system. I would be remiss if I did not mention the methyl (or bioactive) forms of the B vitamins as the body requires this form for optimal neuro function. Alpha lipoic acid is critical for nerve repair and studies show it to be helpful in other neurological diseases as well. Petasides hybridus or Purple Butterbur has excellent studies on migraine headache prevention. Glutathione in intravenous or sublingual form can restore levels of active glutathione that are often diminished in diseases that affect the brain and nervous system. Since glutathione so easily oxidizes it can t be swallowed. The digestive process converts it to the inactive form even if it is enteric coated. It makes sense to ask for published data showing impact on active glutathione levels with whatever form is selected. disease depression vascular dementia Lyme s neurological dysfunction and more. The more we learn the better we can guide people to the best natural interventions for these very frightening diseases. VR For a full list of references visit www.vitaminretailer.com. Summary Research is ever expanding in the realm of effective treatments for Alzheimer s multiple sclerosis migraines strokes transient ischemic attacks Parkinson s Other Excellent Supplements for Healthy Neurological Function There are many other supplements that Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. 42 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 PRODUCTSPOTLIGHT Naturally Pretty H ow many personal care products do we use in a day According to the Environmental Working Group s survey of 2 300 people on average respondents use nine products daily. These contain 126 unique ingredients. One man in 100 and fully 25 percent of women surveyed apply 15 or more products each day. With that much exposure the search B Y J A N E T P O V E R O M O for safer cosmetics continues for products that contain a minimum of unpronounceable and possibly compromising ingredients. Here s a look at makeup items from some of the leaders in natural cosmetics--which strive for transparency and a commitment to integrity and ethical manufacturing practices. At Massachusettsbased suki for example the company insists on low-impact manufacturing and packaging processes as well as sustainable sourcing to honor the environment. Some of the products here are appropriate for even the most sensitive skin types--tested safe for children and pregnant women. suki Tinted Active Moisturizer bdl Massachusetts-based suki offers tinted active moisturizer bdl (MSRP 50.95 1-oz). The product contains stabilized SSS salicylic acid from white willow that is highly concentrated and deeply penetrating to address the underlying causes of all skin types without the VSA (volatile synthetic active) response (peeling and drying) of synthetic salicins. It is certified organic gluten free and helps produce even tone reducing the appearance of blemishes swelling and redness. The moisturizer is formulated in a sheer tint that reduces oil imbalance and t-zone build up harmonizes erratic sebum production and other skin problems and provides perfect translucent all-day coverage without settling into lines or looking unnatural. Makes skin dewy healthy and glowing. For more information call (888) 858-7854 or visit www.sukiskincare.com. Piggy Paint Forever Fancy Nail Polish Featuring the tagline Natural as Mud Arkansasbased Piggy Paint produces a hypoallergenic ecofriendly nail polish for kids and adults. Available in a variety of vibrant colors its non-toxic formula makes it safe for all ages as well as during pregnancy. This revolutionary water-based nail polish dries to a hard durable finish that can easily be removed with the eco-friendly low odor Piggy Paint nail polish remover. Both are made in the USA. The MSRP for a 5-fl.-oz. bottle is 7.99. For more information call (479) 361-8161 or visit www.piggypaint.com. Mineral Fusion Eye Pencils Line define and enhance your eyes with Mineral Fusion Eye Pencils Mineral Fusion s age-defying antioxidantinfused and mineral-rich formulas allow for easy flawless application while providing nourishment and soothing botanicals to the skin and lashes. The eye pencils (MSRP 14.99) provide velvety color and are easy on the eyes. The rich mineral color glides on evenly to line the eye area for a long-lasting look. Formulated with chamomile meadowfoam and vitamin E the collection of liners soothes the delicate skin around eyes while providing smooth highly pigmented color. Eye pencils are 100 percent vegan and are available in five shades. For more information visit www.mineralfusion.com. PurePressed Base Mineral Foundation Based in Massachusetts Jane Iredale s pressed mineral foundation offers the benefits of foundation concealer powder and broad spectrum sun protection all in one compact. The sheer matte finish and weightless full coverage conceal redness and diffuse appearance of fine lines and pores with a soft focus effect. Made from micronized minerals the formula is free of synthetic chemicals and uses antioxidant-rich pine bark and pomegranate extracts to aid in minimizing UV damage and algae extracts to help prevent moisture loss. Now available in 24 shades including eight new darker shades there is truly a shade for every woman s unique skin tone. Gluten free the PurePressed Base Refills are 42 and the Refillable Compact (sold separately) is 18. For more information call (844) 350-1610 or visit www.janeiredale.com. Gabriel Mascara Developed by makeup artist Gabriel De Santino CEO and founder of Washington-based Gabriel Cosmetics Inc. the company s natural mascara (MSRP 16) has a gentle and non-irritating formula with vitamin B-5 to lengthen and thicken lashes without clumping or smudging. The specially designed brush expertly defines separates and creates maximum volume. Create looks from natural to dramatic depending on how many coats are applied. Suitable for sensitive eyes and contact lens wearers. Natural plant waxes and vitamins have been added for superior conditioning and protection for full healthy lashes. For more information visit gabrielcosmeticsinc.com. VITAMIN RETAILER 43 No Miss Eyeliner Florida-based No Miss Inc. creates healthy alternative cosmetic products at affordable prices. The company s Eyeliner is made with herbal extracts is enriched with aloe and vitamin E and is safe for contact lens wearers. Fragrance free the eyeliner comes in a range of colors with an MSRP of 15 each. For more information call (800) 283-1963 or visit www.nomiss.com. MAY 2016 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray Endothelial Cell Function-- A Key Target for Nutritional Therapies B Y M ICHAEL T. M URRAY ND W hat if I told you that your body has an internal medicine chest the size of a football field that is packed full of phenomenal and powerful remedies for inflammation poor blood flow high blood pressure memory loss and virtually every other condition imaginable Would you believe it Well it is true. This medicine chest is the lining of cells along the interior surface of all blood vessels. The technical term for this tissue is the endothelium and the cells that form this lining are called endothelial cells. From the heart to the smallest capillary all vascular tissue has an endothelium. If all of the endothelial cells in the body were laid out flat the endothelial surface area would be about the size of a football field. That is incredible to think about isn t it Even more incredible is the way that nutrition and dietary supplements can impact the endothelium. 44 VITAMIN RETAILER The Important Functions of the Endothelium Here is a brief look at some of the important and profound functions that the endothelium is responsible for Barrier function--the endothelium acts as a semi-selective barrier controlling the passage of materials and the transit of white blood cells into and out of the bloodstream. Excessive or prolonged increases in permeability of the endothelial layer are associated with inflammation and swelling. Inflammation--the endothelium helps to control inflammation in order to protect the deeper layers of blood vessels. Blood clotting (thrombosis & fibrinolysis)--the surface of the endothelium normally possesses factors that prevent the formation of blood clots. When it lacks these protective factors in can lead to the formation of blood clots that could lead to the build up of plaque or the formation of a large clot that may break off and cause a heart attack or stroke. The constriction and dilation of blood vessels--hence the endothelium plays a key role in controlling blood flow and blood pressure. In some organs there are highly differentiated endothelial cells to perform specialized filtering functions. Examples of such unique endothelial structures include those found in the kidneys (the renal glomerulus) and those that protect the brain (the blood brain barrier). The loss of proper endothelial function is a hallmark for vascular diseases and is often regarded as a key early event in the development of atherosclerosis (hardening of the arteries). Impaired endothelial function is often seen in patients with diabetes hypertension high cholesterol levels as well as in smokers. WWW.VITAMINRETAILER.COM MAY 2016 The main causes of endothelial dysfunction are high blood sugar levels and damage caused by free radicals and pro-oxidants. One of the key consequences of this damage is a diminished ability to manufacture nitric oxide a key chemical messenger used by the endothelial cells used to perform its duties. The Role of Nutrition and Endothelial Function Virtually all of the compounds that you have ever heard of that provides benefits to the vascular system whether it is dark chocolate pomegranate olive oil nuts and seeds grape seed extract arginine coenzyme Q10 or fish oil all impact endothelial function. One of the key benefits of the heart healthy Mediterranean diet is that it greatly improves endothelial function. The amazing thing about this barrier is that it is only one cell thick. It is kind of like shingles on a roof. If this barrier is damaged it really sets in motion all of the factors that ultimately lead to the formation of the arterial plaque that is the hallmark feature of atherosclerosis (hardening of the arteries). The endothelial cells can be damaged by free radicals and prooxidants as well as by immune viral chemical and various drugs. Therefore it is absolutely critical to support healthy endothelial function. The Power of Procyanidins One of the keys to eating a diet high in antioxidant activity is focusing on flavonoids a type of plant pigment and a member of the larger polyphenol family. As a class of compounds flavonoids are often called nature s biological response modifiers because of their anti-inflammatory anti-allergic antiviral and anticancer properties. Many of the super foods like cacao acai goji blueberries etc. owe their benefits to their flavonoid content. While different flavonoids have different effects in the body the key factor may not be a high intake of any one particular flavonoid but rather a high total flavonoid intake that also provides a high variety of flavonoids rather than any one particular flavonoid class. There are more than 8 000 different types of flavonoids out there in nature. What the research also shows is MAY 2016 WWW.VITAMINRETAILER.COM that it does not seem to matter where the flavonoids come from e.g. through dietary sources such as legumes fruit green tea coffee chocolate or through flavonoid-rich extracts (grape seed ginkgo milk thistle pine bark bilberry etc.) as long as an effective dosage is being taken. The caveat is that the proanthocyanidin flavonoids must be a major part of the flavonoid intake. Good dietary sources of these compounds are found in red or black grapes (especially the seeds) apples cacao cocoa dark chocolate berries (especially blueberries cranberries and black currants) certain nuts (e.g. hazelnuts pecans and pistachios) and red wine. So with this caveat on the importance of proanthocyanidins in mind what is an effective dosage of flavonoids The best evidence on determining an effective dosage of total flavonoid intake is clinical trials with either well-defined sources of flavonoids from food and beverages or from flavonoid-rich extracts. Fortunately there has been an explosion of good scientific studies on a wide variety of flavonoid sources. For example there are fantastic studies with proanthocyanidin-rich extracts from grape seed cocoa pomegranate and pine bark as well as flavonoid rich extracts from citrus soy and green tea extract all showing significant clinical benefits including in the following health conditions Asthma Atherosclerosis (hardening of the arteries) Attention deficit disorder High blood pressure High cholesterol levels Male infertility Mild cognitive impairment Menopausal symptoms Osteoarthritis Periodontal disease Varicose veins venous insufficiency and capillary fragility Visual function retinopathy and macular degeneration There have also been a large number of studies with flavonoid-rich sources looking at more immediate effects such as their effect on blood vessel function blood flow or antioxidant capacity. Most of the studies with the aforementioned flavonoid-rich extracts have used an average dosage of about 300 mg per day to show an effect. Longer-term studies show even more benefit. For example one of the best examples of the practical effect seen by normalizing endothelial function is with grape seed extract (standardized to contain 95 percent procyanidolic oligomers) in people with high blood pressure. There are now two very well designed doubleblind clinical trials that show that within the first month of supplementation with 300 mg of grape seed extract it is able to normalize high blood pressure in most patients with pre-hypertension to moderate high blood pressure. Similar studies exist with pine bark (Pycnogenol) pomegranate hibiscus and hawthorn extracts--all natural products rich in procyanidins. And all used a dosage close to 300 mg per day to see a clinical effect. Takeaway Message Here is the key point of the article Our vascular health is largely determined by the health integrity and function of the endothelium. Nutrition plays a key role in protecting and enhancing endothelial cells. A variety of flavonoid-rich extracts have shown a multitude of health benefits many of which relate directly to improved endothelial cell function. Of particular importance are procyanidin-rich extracts like grape seed cocoa pomegranate and pine bark. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit www.doctormurray.com. VITAMIN RETAILER 45 2016 ScienceofSupplements SUMMERISSUE more information about the products they sell and manufacturers wanting to offer the science that backs the effectiveness of their products. T his special section of Vitamin Retailer (VR) comes in response to the industry s desire for more information--retailers wanting Following is an index of companies participating in the 2016 VR Science of Supplements Summer Issue section Aker BioMarine Antarctic US ........................................47 Bioforce USA ................................................................48 VR is offering this section twice--first here in our May issue with our summer installment and then again in our November issue--providing companies with two opportunities to describe in some detail to our readers the insight and research that goes into their products. Companies advertising in this issue of VR have provided one-page reference articles to a) help our readers decide if they want to carry a product in their stores or b) refer a customer to when they re asking about the research behind a particular product. Manufacturers have responded to this opportunity with background information about the health concerns their products are intended to address histories of the nutrients behind their products and details of research carried out on their products. We ve also provided company addresses phone numbers and website addresses to make obtaining additional information easier. 46 VITAMIN RETAILER Bluebonnet Nutrition ....................................................49 Essential Formulas Inc. ................................................50 Mercola Health Resources LLC ....................................51 Natural Factors ............................................................52 Nordic Naturals ............................................................53 North American Herb & Spice ......................................54 NOW ............................................................................55 Pharmachem Laboratories Inc. ....................................56 Scandinavian Formulas Inc. ........................................57 Superior Source ............................................................58 Wakunaga of America Co. Ltd. ..................................59 WWW.VITAMINRETAILER.COM MAY 2016 2016 ScienceofSupplements SUMMERISSUE Aker BioMarine Antarctic US Phone (206) 855-6736 x210 Email becky.wright akerbiomarine.com Website www.superbakrill.com Flexitech he omega-3 industry is on the move and as the market continues to gravitate toward new product concepts and innovations it is crucial for industry players to push ahead ready to meet the needs of consumers globally. Aker BioMarine a leading supplier of krill-derived products to the consumer health and wellness and animal nutrition markets is on the forefront of new developments in the omega-3 category. Aker BioMarine recently opened a new facility in Houston TX which means all of the company s future products will be Made in the USA. The new plant will also enable the company to create new and better products while enhancing its 100 percent traceable and sustainable position in the omega-3 market. The plant is home to Flexitech a new and patented technology platform exclusive to Aker BioMarine. Flexitech will appeal to all industry players from brand owners and encapsulators to formulators and even down to the end user. Considered a game changer in the omega-3 industry Flexitech will focus on two key areas detection and concentration. Flexitech will give the company the ability to up-concentrate krill oil s various beneficial components such as phospholipids and omega-3s while removing salts which can lead to off odors and taste. The technical benefits include an increase of phospholipids Flexitech will appeal to all industry players from brand owners and encapsulators to formulators and even down to the end user. Considered a game changer in the omega-3 industry Flexitech will focus on two key areas detection and concentration. up to 50 percent as well as an increase in EPA and DHA bound to phospholipids of up to 40 percent. This process can also increase total EPA and DHA from 20 to 30 percent as well as choline levels by up to 40 percent. These substantial improvements can yield potential health claims in some markets and give customers more potency per capsule. The process is special within itself as there is no form of high temperature treatment such as molecular distillation being used which is a common method used with other marine omega-3 oils. Furthermore Flexitech does not involve the use of any solvents besides ethanol and water. Rather it relies solely on low temperature and efficient fractionation methods that remove unwanted salts and other polar constituents. And since Aker already controls 100 percent of its supply chain customers can be reassured that they will continue to receive a secure supply volume and product quality as well as seamless service. From fishing to extraction to concentration Aker BioMarine has firmly positioned itself to be transparent--from catch to capsule. Superba2 the next generation of Superba Krill Oil is now being commercially produced at the Houston TX facility. Considered little red and more powerful than ever Superba2 offers several improvements over today s krill formulations. New product features include a new and improved formulation with enhanced encapsulation properties as well as improved smell taste and visual appearance. In addition to making a better krill oil Flexitech will have the ability to produce Aker s first krill oil concentrate called Superba Boost. T MAY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 47 2016 ScienceofSupplements SUMMERISSUE Bioforce USA 6 Grandinetti Dr. Ghent NY 12075 Phone (800) 641-7555 Fax (518) 828-9813 Email ostonner bioforceusa.com Website www.avogelusa.com Allergies are More and More Present. Learn How to Deal With Them in a Gentle but Effective Way A llergies are a hyper-reaction to allergens such as dust pollen animal dandruff grasses molds etc. Allergic reactions cause inflammation redness itching swelling and increased mucus secretion. This leads to symptoms such as sneezing itchy nose scratching throat burning eyes and lacrimation. Allergic asthma eczema and urticarial are also cause by allergic reactions to allergens we eat breath or use on our skin. When suffering from seasonal allergies if you start using Allergy Relief from Vogel a few weeks before the usual onset of the symptoms the body will get use to the remedy and reacts faster when the time comes. skin and respiratory allergies with no side effects reported.2 Larrea Mexicana 2X has expectorant and anti-inflammatory properties. It drains the allergic terrain and eliminates the toxins created during allergic reactions. Luffa operculata 6X is particularly recommended in cases of atrophic rhinitis following a nasal decongestant spray abuse. Effective for a crusty dry nose head colds with pale or yellow secretions present mostly in the morning aggravated in hot rooms and improved outdoors. Okoubaka aubrevillei 2X--Dr. M. Kunz studied its ability to stimulate the body s defense mechanisms against selfpoisoning issues such as allergies.3 It regulates the reactions of the immune system and allows it to concentrate on the real aggressors. Solutions to Allergies Alfred Vogel was always looking for new innovative ways of dealing with health issues. For this reason Allergy Relief contains many unusual and exotic herbs that deal with allergies in a very unusual way. Rather than only targeting allergic symptoms Allergy Relief eliminates the toxins that overload the immune system and promotes a normalization of the immune response to allergens. For this reason it does help with all types of allergies not only reducing the symptoms but gradually desensitizing the allergies. 199 patients suffering from various allergies. The patients were taking the tablets or drops three times daily before meals from April to July for two consecutive years. The use of Allergy Relief led to concluding results 56.8 percent of patients reported a complete or quasi-complete disappearance of symptoms 31.7 percent of patients reported a partial improvement of symptoms and only 11.5 percent of patients did not notice any improvement. No side effects were reported.4 Best Way to Use Allergy Relief for Faster and Effective Results When suffering from seasonal allergies if you start using Allergy Relief from Vogel a few weeks before the usual onset of the symptoms the body will get use to the remedy and reacts faster when the time comes. If it is used when allergy symptoms are at their worst start with a maximum of three times a day for two days to allow the body time to get use to the remedy and learn the proper response. If the symptoms are still intense after two days you can increase the frequency until they are under control and then return to three times a day. Allergy relief comes in a drop format (20 drops three times a day) or in a tablet format (two tablets three times a day). It does not cause drowsiness. It is safe for all as long as needed. It can be also be used with conventional medications if needed and there is no potential drug interactions. What Does it Contain That is so Special Let s See the Role of All its Ingredients Ammi Visnaga 1X helps reduce inflammation of the upper respiratory tract diminishes secretions reduces severe coughing and has vasodilator and bronchodilator properties. Aralia Racemosa 2X is used as an expectorant when symptoms are worst around 11 p.m. if sensitive to draught and when coughs are triggered by lying down. Cardiospermum Halicacabum 2X blocks histamine reactions and has proven spamolytic hypotensor and antiinflammatory effects. According to Dr. W. Schwabe many allergy-suffering patients got significantly better results with cardiospermum than with cortisone.1 Galphimia glauca 3X is the subject of a double blind placebo study that show a significant improvement in all sorts of 48 VITAMIN RETAILER References 1 Leeser O. Lehrbuch der Hom opathie. Karl F Haug Verkag Heidelberg diteur 1971. 2 Weisenauer M Haussler S Gaus W. Pollinosis therapy with galphimia glauca. Fortschritte Der Therapie. 3 Kunz M. Okoubaka. A New Homoeopathic Medication. Allgemeine Hoeopathische Zeitung 1972 217(3) 116-21. 4 Helweg JH et al. Pollinosan study. Bioforce Ltd. 1990. Suisse. WWW.VITAMINRETAILER.COM MAY 2016 Clinical Studies Show an 88 Percent Success Rate for Allergy Relief From Vogel A Dutch clinical study evaluated the effect of Allergy Relief from A.Vogel on 2016 ScienceofSupplements SUMMERISSUE Bluebonnet Nutrition 12915 Dairy Ashford Sugar Land TX 77478 Phone (281) 240-3332 Fax (281) 240-3535 Email bobjr bluebonnetnutrition.com Website www.bluebonnetnutrition.com The Right Immune Support for Optimal Health & Wellness Q What regular steps can you take to support your immune system in order to optimize health and wellbeing A A healthy immune system is essential in the path to optimized wellness. It defends the body from pathogens provides surveillance by identifying damaged or abnormal cells and is active in homeostasis by helping the body to remove those cells. The immune system does all this by providing barriers (i.e. skin mucus & the cough reflex) as a primary defense to keep foreign materials from entering the body. If these barriers fail a secondary defense takes over using cell-mediated immunity involving T-lymphocytes and Blymphocytes macrophage interactions and anti-viral actions. To keep these systems functioning properly nourishing the body with the right nutrients like vitamins minerals and herbs from the garden can optimize your chances of staying healthy no matter the season. Other beneficial ways to keep your immune system running smoothly include Exercising often Getting consistent and adequate sleep (eight hours) Drinking plenty of water Listening to your body Meditating daily Learning to recognize early signs of illness Eating breakfast Eating a variety of healthy foods Washing hands frequently Limiting alcohol intake Stopping smoking optimize your chances of staying well. Free Radical Scavengers Antioxidants like vitamins A C and zinc are nutrients that help to remove potentially damaging oxidizing agents--known as free radicals--from within the body. These harmful substances can damage DNA as well as proteins and lipids within cells altering or inhibiting their function and excessive production can lead to damage of the immune cells. Antioxidant compounds present in the body counteract this free-radical toxicity by providing components to stabilize free radicals and ultimately support the immune system by maintaining the integrity of immune cells. Immune Boosting Nutrients Enhancing the immune system also involves the up-regulation of genes that allow for the synthesis and production of Natural Killer (NK) cells T-lymphocytes macrophages and a cascade of other immune defense cells ready to protect the body against foreign invaders. Vitamin D3 N-acetyl-cysteine (NAC) and herbs like astragalus and echinacea are considered to be immune stimulants that can increase activity of any component of the immune system. Viral Defense Herbs Effective herbal defense preparations ward off foreign invaders before they have a chance to take over a living cell. Nutrients like andrographis elderberry garlic and olive leaf have a long and successful track record in inhibiting pathogens from attaching penetrating replicating shedding and affecting other healthy cells by aiding in the disruption of the pathogen s life cycle. Respiratory and Cellular Health Ingredients Our nasal passages sinuses throat and bronchial tubes are protected by mucous membranes--moist layers of connective tissue that are the first line of immune defense. As important as mucous membranes are too much mucus can increase the inflammatory response and puts the immune system into overdrive. Nutrients like bromelain quercetin stinging nettle leaf and turmeric root extracts help support the body s inflammatory response and take the immune system out of overdrive. Q Is there an ideal time of year to start taking an immune defense supplement A It is common to think of depressed immune systems in the fall and winter months but the immune system is challenged in different ways every day of the year. In addition to seasonal changes stressful lifestyles poor diet excessive training certain medications and other health conditions can affect the immune system s response. The best defense is to support the immune system every day all year long. A comprehensive formula like Bluebonnet s Targeted Choice Wellness Support Caplets can help to support yearround wellness by supplying ingredients that offer seasonal support as well as general immune support. Q What other quality standards should I look for when buying a wellness formula that focuses on supporting immune defense A For those who believe they should get most of their nutrients from the foods they eat and want an immune-defense supplement to support that philosophy look to Bluebonnet s Targeted Choice Wellness Support Caplets for the following high quality standards Whole food-based formula Scientifically substantiated potencies Made with non-GMO (genetically modified organism) ingredients Sustainably harvested or wildcrafted herbal extracts free of harmful contaminants (i.e. pesticides & residual solvents) Kosher certified Free of most allergens (i.e. gluten soy & milk) For a full list of references visit www.vitaminretailer.com. VITAMIN RETAILER 49 Q What whole food nutrients are responsible for targeting the different pathways to wellness A Whole food nutrients such as vitamins minerals herbal extracts and antioxidants like those found in Bluebonnet s Targeted Choice Wellness Support Caplets can work together to guard your body against foreign invaders and work in tandem with your body s own natural defense system to MAY 2016 WWW.VITAMINRETAILER.COM 2016 ScienceofSupplements SUMMERISSUE Essential Formulas Incorporated 1861 Valley View Ln. 180 Farmers Branch TX 75234 Phone (972) 255-3918 Human Clinical Trials on Lactobacillus fermentum ME-3 A Glutathione-Producing Probiotic Bacterium G lutathione is one of the most amazing molecules in the human body yet many people are not aware of it because it is not a supplement that can be effectively taken orally. Glutathione is made in every cell throughout the body and it is called the Master Antioxidant and also the Master Detox Agent. Glutathione s job is to protect all the components inside every cell in your body against free radical damage. In fact glutathione protects more of your body than all the other antioxidants combined. In addition to glutathione being an antioxidant it also recycles or regenerates other oxidized or used up antioxidants like vitamins C and E and coenzyme Q10 back to their active form. Glutathione is a critical participant in virtually all the body s detoxification processes. In the past 50 years or so exposure to environmental toxins has increased exponentially. As a result people s glutathione levels have been increasingly depleted. Depleted glutathione levels results in greater body burden of toxins increased free radical damage and accelerated aging. Thus keeping glutathione at optimal levels is critical for healthy aging. On average it has been estimated that after age 20 people s ability to synthesize glutathione declines by about 1 percent per year. This could be a major contributing factor to why health problems accelerate as people age. Structurally glutathione is called a tripeptide because it consists of three amino acids glutamate cysteine and glycine. Glutathione is not effective when taken orally because it gets broken down before it can be 50 VITAMIN RETAILER absorbed. Many things people are commonly exposed to deplete glutathione levels such as alcohol artificial sweeteners tobacco smoke acetaminophen Tylenol toxic metals like mercury artificial food dyes agricultural pesticides and herbicides and also many common household chemicals. Also the diet of many Americans is nutritionally deficient which contributes to low glutathione levels. Glutathione levels especially the immune system the nervous system the gastrointestinal system and the lungs and liver influence every system in the body. Several nutritional supplements have been shown to be somewhat helpful at boosting glutathione levels such as N-acetyl cysteine selenium and lipoic acid as well as the herb milk thistle. Also some companies are now marketing oral glutathione supplements in liposomal delivery forms. Liposomal delivery does result in better absorption but the glutathione still gets oxidized relatively quickly so it does not stay active very long. Some physicians administer IV glutathione to patients but again the glutathione gets oxidized within a day or two. Most people cannot afford the time or the money to schedule appointment at a doctor s office every two or three days for IV glutathione treatments. Revolutionary Breakthrough A unique strain of probiotic bacteria named Lactobacillus fermentum ME-3 (often called ME-3) has been found to synthesize glutathione. Lactobacillus fermentum ME-3 was initially isolated from the intestinal tract of a healthy 1-year-old child in 1995. When ME-3 was tested researchers discovered that it had remarkably high antioxidant activity. Over the past 20 years scientists have been studying ME-3 trying to learn how and why it generates its antioxidant effects. A Complete Glutathione System Scientists have discovered that ME-3 boosts glu- tathione levels via three independent mechanisms. The bacteria synthesize glutathione it can extract it from the surrounding environment and it also regenerates oxidized or used up glutathione back to its reduced or active state. To date ME-3 is the only organism or substance known that is able to boost glutathione levels by three independent mechanisms simultaneously. Consequently scientists are referring to Lactobacillus fermentum ME-3 as a Complete Glutathione System. Human Clinical Trials Results from human clinical trials conducted with Lactobacillus fermentum ME-3 report the following a. 16 percent reduction in LDL cholesterol b. 20 percent reduction in 8-isoprostanes c. 49 percent increase in reduced glutathione d. 26 percent increase in total antioxidant activity Summary One of the most important things an individual can do to promote and maintain good health is to boost his or her glutathione levels. Until recently there wasn t an effective way to accomplish this. However now people can take products that contain the probiotic bacteria Lactobacillus fermentum ME-3 and significant boost in glutathione levels. The net result is better detoxification increased protection against free radicals and a healthier aging process. For more information about products that contain Lactobacillus fermentum ME-3 visit www.essentialformulas.com and click on Reg Activ. For a full list of references visit www.vitaminretailer.com. WWW.VITAMINRETAILER.COM MAY 2016 2016 ScienceofSupplements SUMMERISSUE Mercola Health Resources LLC 3200 W. Higgins Rd. Hoffman Estates IL 60169 Phone (847) 252-4355 Website shop.mercola.com Vitamin K2-MK7 180 mcg-- the New Standard for Nutrition and Health By Michael Lelah PhD Chief Research Scientist Dr. Mercola Premium Products itamin K is the most recently discovered vitamin and is probably the least known. However new research is beginning to emerge showing the importance of this essential vitamin in multiple biochemical pathways responsible for cellular function in ensuring health. The complicating factor is that there are probably about 15 different forms of vitamin K. The vitamin K1 form is found in some vegetables and also in some dietary supplements but is very poorly absorbed. Vitamin K2 is the preferred form but even with this form there are many variants. Many supplements contain vitamin K2-MK4 which has a short half-life in the body and thus would have to be taken multiple times a day. The preferred form is Vitamin K2-MK7. With a longer chain length this form is can last a couple days in the blood stream. Additionally Dr. Mercola s Vitamin K2-MK7 is derived from fermented chickpea and not from the more common fermented soy. Dr. Mercola s Vitamin K2-MK7 is the brand MenaQ7. New research into the cardiovascular benefits of Vitamin K2-MK7 is finding that this form is superior for cardiovascular health. In a recent study1 published in 2015 244 healthy women V were studied for three years using pulse wave velocity and other ultrasonic techniques to study vessel elasticity. Vitamin K2-MK7 was found to inhibit age related stiffening of the artery walls and moreover statistically improved vascular elasticity. Vascular elasticity is a key contributor to overall vascular health. This supports an earlier prospective study2 involving 16 057 women followed over eight years where Vitamin K2 was found to decrease the risk of negative coronary events by 9 percent for every 10 mcg of vitamin K2 consumed. The correlation was most pronounced with Vitamin K2-MK7. Other research shows that vitamins K and D work together to protect blood vessels from calcification.3 4 This new standard for nutrition and health is being seen in bone and muscle health as well. Dr. Mercola s Calcium with Vitamins D and K2 contains 120mcg of K2-MK7 a quantity that works well specifically for bone health. Vitamins D and K2 are essential cofactors working together with calcium and magnesium for bone support. Experts say that between 120 and 180 mcg of Vitamin K2-MK7 is optimal for carboxylation of osteocalcin.5 Most interesting is new research into the effects of Vitamin K2-MK7 180 mcg on muscle and nerve health. In a recent preliminary report 6 frequency and severity of muscle cramps were reduced and nerve health improved. More to come in these exciting areas Potential relief for nocturnal cramps and cramps during pregnancy Since vitamin K is involved in the redox-redux cycles could there be a sports effect for improved oxygen uptake Studies are underway to examine this potential benefit. All in all exciting times for vitamin K and for those who follow new research into the broad based effects of vitamins. Could Vitamin K2-MK7 become the next vitamin D3 with ubiquitous positive effects on health It appears that the two work together. Dr. Mercola also has the optimal combination of 5 000 IU Vitamin D and 180 mcg Vitamin K2-MK7 in one capsule. References 1 Knapen MHJ et al. Thrombosis and Haemostasis 2015 19 113(5). 2 Gast GC et al Nutr Metab Cardiovasc Dis 2009 19(7) 504-10. 3 Kidd PM et al Altern Med Rev 2010 15(3) 199222. 4 Kurnatowska I et al Pol Arch Med Wewn 2015 Jul 15.pii AOP_15_066. 5 Schurgers L Vitamin K2 Workshop SSW October 9 2015. 6 Reid T Vitamin K2 Workshop SSW October 9 2015. MAY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 2016 ScienceofSupplements SUMMERISSUE Natural Factors 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk naturalfactors.com Website www.naturalfactors.com Mushroom s Starring Role in Traditional Herbal Medicine he immune system is comprised of trillions of cells interacting within sophisticated biological structures and processes that help keep us well. Supporting this intricate system requires a targeted researchbased approach. Medicinal mushrooms have a long history of supporting health on many levels however their incredible benefits to the immune system are what make them so impressive. Mushrooms are packed with vital nutrients including protein fiber minerals and vitamins. But it s the potent polysaccharides known as beta glucans that are primarily responsible for the immune system benefits. Six mushrooms lead the way when it comes to supporting immunity cordy- T ceps chaga lion s mane maitake reishi and shiitake.1 Research on these medicinal mushrooms includes in vitro in vivo and in many cases impressive human clinical trials.2 For example several clinical trials demonstrated that maitake and shiitake mushrooms supported a healthy inflammatory response as well as Tcell function.3 4 Another clinical trial found that oral administration of maitake mushroom supported the function of white blood cells including neutrophils for greater immune health.5 In addition to these six mushrooms the beta glucan from baker s yeast known as Wellmune has been shown to provide superior support of immunity. In fact Wellmune has been the subject of more than a dozen clinical trials demonstrating that it promotes immunity.6 With an investment of more than 300 million Wellmune is the most well-studied naturalsupport ingredient for healthy immune function Double-blind placebo-controlled studies involving marathoners firefighters and other individuals with stressful lifestyles found that Wellmune supported upper respiratory health and improved a sense of overall health. One clinical trial found those taking Wellmune reported 22 percent higher scores in vigor a 48 percent reduction in fatigue a 38 percent reduction in tension and a 38 percent reduction in confusion compared to the placebo groups.7 Also worth noting beta glucan polysaccharides not only support the immune system but have also been shown to increase energy restore vitality and support the body s ability to manage stress. Whole Earth & Sea Super Mushroom from Natural Factors is an impressive formula. It combines cordyceps chaga lion s mane maitake reishi and shiitake with Wellmune beta glucan and nutrientdense Farm Fresh Factors to create a vital bioenergetic immune and energy support formula. Each capsule contains 50 mg each of the six mushrooms plus 250 mg of Wellmune. The mushrooms are 100 percent organic and non-GMO (genetically modified organism). A patented fermentation process is used to create high levels of beta glucan polysaccharides antioxidants and anthocyanins. Each capsule also contains 200 mg of Farm Fresh Factors which includes fresh raw active vegetables whole fruit polyphenols herbals and plants and whole plant sea vegetables. If you re looking for the ultimate in immune system support be sure to stock Whole Earth & Sea Super Mushroom only from Natural Factors. References 1 Deng G Lin H Seidman A et al. A phase I II trial of polysaccharide extract from Grifola frondosa (Maitake mushroom) in breast cancer patients immunological effects. J Cancer Res Clin Oncol. 2009 135(9) 1215-21. 2 Guggenheim AG Wright KM Zwickey HL. Immune modulation from five major mushrooms applications to integrate oncology. Integr Med. 2014 13(1) 32-44. 3 Dai X Stanilka JM Rowe CA et al. Consuming Lentinula edodes (Shiitake) Mushrooms Daily Improves Human Immunity A Randomized Dietary Intervention in Healthy Young Adults. Journal of the American College of Nutrition 2015 1. 4 Yu S Weaver V Martin K. Cantorna MT. The effects of whole mushrooms during inflammation. BMC Immunology. 2009 10 2. 5 Wesa KM Cunningham-Rundles S Klimek VM et al. Maitake mushroom extract in myelodysplastic syndromes (MDS) a phase II study. Cancer Immunol Immunother. 2014 Oct 29. 6 Stier H Ebbeskotte V Gruenwald J. Immunemodulatory effects of dietary yeast beta-1 3 1 6-Dglucan. BioMed Central. 2014 13 38. 7 Talbott S Talbott J. Effect of BETA 1 3 1 6 GLUCAN on Upper Respiratory Tract Infection Symptoms and Mood State in Marathon Athletes. J Sports Sci Med. 2009 Dec 8(4) 509-515. WWW.VITAMINRETAILER.COM MAY 2016 52 VITAMIN RETAILER 2016 ScienceofSupplements SUMMERISSUE Nordic Naturals 111 Jennings Dr. Watsonville CA 95076 Phone (800) 662-2544 Fax (831) 724-6600 Email info nordicnaturals.com Website www.nordicnaturals.com Omega-3 Essential Fatty Acids Pregnancy & Fetal Development etal development is associated with a high essential fatty acid (EFA) requirement and this supply is dependent on the amount and availability of EFAs from the mother. These fats play a unique role in pregnancy because of the rapid development of new cell growth new tissues and new organ systems in a developing fetus. Maternal levels of omega-3 fatty acids especially docosahexaenoic acid (DHA) decrease during pregnancy. EFAs are a component of breast milk and maternal levels may be reduced further in nursing women. For the fetus EFAs particularly eicosapentaenoic acid (EPA) and DHA are critical to the development of the central nervous system. EFAs also support full-term gestation intrauterine growth and healthy body weight and brain growth. F For the fetus EFAs particularly eicosapentaenoic acid (EPA) and DHA are critical to the development of the central nervous system. EFAs also support full-term gestation intrauterine growth and healthy body weight and brain growth. order to assure an adequate amount of essential fatty acids. Another option to get adequate omega-3s without the risk of mercury is to take a high-quality fish oil supplement that has been purified of mercury and other contaminants. and four months. This same research group found an advantage of DHA in full intake full- term infants up to four months post-birth in a separate metaanalysis. An extensive review of the evidence for DHA and cognitive development and other neuromotor developments reveals a wide range of benefits. These include restoration of normal brain concentrations of DHA in deficient animals when supplemented with DHA enhanced neuromotor development in infants when DHA is supplemented in formula or in women s breast milk and increased mental performance when DHA is taken by mothers of breast-fed babies. Supplementation with a daily complex of essential fatty acids and fish oils during pregnancy provides vital nutrients necessary for the increased nutritional and metabolic demand throughout the nine months of gestation. Nordic Naturals encourages readers to source high-quality fish oil supplements that have been third-party tested for purity freshness and potency. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Dietary Shift in EFAs One of the important dietary changes that has shifted in the last 100 years especially in Western societies is that we eat more saturated fatty acids and more omega-6 polyunsaturated fatty acids than did previous generations. The omega-6 polyunsaturated fats are primarily sourced from soy and corn oil ubiquitous in the American diet. During pregnancy maternal essential fatty acids--especially omega-3 DHA-- becomes progressively depleted. Of additional concern is that DHA remains low postpartum. In lactating women this influences the infant and may leave mothers without sufficient omega-3 support for a normal healthy mood. One complicating factor for getting enough omega-3s during pregnancy is the concern about mercury content in fish. The Food and Drug Administration advises no more than 12 oz. of low-mercury fish per week with no more than 6 oz. coming from albacore tuna due to concerns about the potential for adverse effects on the infant. Numerous nutrition groups point out that if women focus on low-mercury fish they should in fact eat a minimum of 12 oz. of fish per week in MAY 2016 WWW.VITAMINRETAILER.COM Omega-3s and Infant Development Omega-3 DHA is arguably the most critical nutrient for the development of infants sensory cognitive and motor neural systems beginning at the onset of the last trimester through the first two years of life. During this time the brain is undergoing rapid growth which some call the brain growth spurt. Neurons are forming axons and dendritic extensions growing membranes are dependent on their fluidity and are very DHA dependent and synapses are being made from membrane-enriched DHA. As the brain develops the demand for DHA rises. All infants require dietary DHA for retinal development and normal visual function. A meta-analysis of four prospective trials evaluated visual acuity differences in healthy pre-term infants who were either supplemented or not supplemented with DHA. Intake of DHA was associated with significantly better visual acuity at ages two months For a full list of references visit www.vitaminretailer.com. VITAMIN RETAILER 53 2016 ScienceofSupplements SUMMERISSUE North American Herb & Spice 13900 W. Polo Trail Dr. Lake Forest IL 60045 Phone (800) 243-5242 Fax (847) 473-4780 Email info p-73.com Website www.northamericanherbandspice.com Beta-caryophyllene Key to Better Health ince the 1800s or prior extracts of hemp known as cannabis extracts have been used as medicines for human benefit. Such extracts were official in the U.S. Pharmacopeia as late as the 1920s. Hemp is synonymous with cannabis. It is one of the most nutritionally dense of all foods being exceedingly rich in vitamins and minerals as well as protein. Yet besides its nutritional powers there is much value with hemp as a therapeutic plant. The therapeutic powers are largely the result of essential fatty acids and its dense content of novel compounds known as cannabinoids. Cannabis is also a rich source of highly biologically active compounds known as terpenes. In fact cannabinoids are terpenes. Key terpenes in hemp extract include pinene limonene linalool and betacarophyllene. While the focus has been on the cannabidial or CBD it appears the betacaryophyllene is the most crucial of all dietary cannabinoids for supporting human health including the health of the nervous system. Other sources of this novel compound include basil oregano rosemary sage hops cinnamon and clove. Beta-caryophyllene is perhaps the most potent of them accounting for up to 60 percent of the terpene fraction. This substance is itself a cannabinoid perhaps the most powerful type known. Consider the work of a team of investigators with United Arab Emirates University. It was these investigators who determined that rather than cannabidial or THC it is the highly complex sophisticated Beta-caryophyllene which is the premier hemp-source antianxiety and antidepressive agent. Published in the Journal of Physiology & Behavior they determined that the molecule has significant antidepressant S actions and is also highly potent in reversing anxiety. These effects were a direct consequence of the action of Beta-caryophyllene on the brain s CB2 receptors. The results were held as highly significant. Noted researchers from ETH Zurich and Bonn University determined that Beta-caryophyllene has largely been ignored. In fact according to one of the lead investigators of this group J. Gertsch no one knew about it until incredibly 2008. Yet it has now been found in scientific studies to exact remarkable pharmacological effects. One such pharmacological effect as determined by the Zurich and Bonn researchers is its antiinflammatory actions. Gertsch for instance makes a most crucial point. The molecule has a highly different structure than any of the other cannabinoids being a novel phenol-based terpene. Investigators determined that this substance may well be the most crucial and powerful of all cannabinoids. This was by demonstrating categorically that Beta-caryophyllene directly attaches to CB2 receptor sites. In their study they induced inflammation in mice in a standard medical procedure where the paws are caused to become swollen and inflamed betacarophyllene was administered and the results were astounding. The swelling was reduced by some 70 percent. This action was proven to be directly due to the binding of the molecule on the endocannabinoid CB2 receptors. Yet incredibly it also works independently of such sites as a potent anti-inflammatory agent and antioxidant. It is reasonable to say that the investigators were fully astounded by the powers of this substance. Gertsch for instance found the actions of betacaryophyllene to be so impressive that he believes that it will eventually be turned into a drug-like substance in this case to heal certain forms of inflammation. The animal tests were so impressive that he also indicated that it will be instrumental in the treatment of chronic illness including arthritis hardening of the arteries and even cirrhosis of the liver. A recent study has determined that the key hemp ingredient betacaryophyllene is a potent lifespan-promoting agent. The test model for longevity involves a tiny worm the nematode Caenorhabditis elegans. This small worm has been studied for years because scientists can use it to model the potential for humans. In this breaking study the compound s ability to reduce stress is sufficiently powerful to increase the lifespan of this test worm which means it has potential for human beings. It all demonstrates the ultimate power of nature and also the innate powers of the human body. No wonder the healthgiving properties of hemp oregano basil hops rosemary and black pepper the densest sources of beta-caryophyllene are so legion. Seek hemp-based supplements rich in this substance especially those which are CO2 extracted. Raw CO2 extracts of organic hemp stalks are highly potent more so than heat or solvent-treated forms. Moreover for optimal synergy and therapeutic powers such hemp extracts can be fortified with other CO2 complexes such as extracts of wild oregano hops cinnamon and black pepper. Hempanol a raw CO2 hemp and wild oregano extract is now available in sublingual drops and gelcaps. References Amine B. et al. 2014 B-Caryophyllene a CB2 receptor agonist produces multiple behavioral changes relevant to anxiety and depression in mice. J. Physiology & Behavior Volume 135. Gertsch J. M. Raduner S. Racz I. and J. Chen et al. 2008. Beta-Caryophyllene is a dietary cannabinoid. Proc. Nat. Acad. Sci. 105 9099-9104. Pant a et al.2014. Beta-caryophyllene modulates expression of stress response genes and mediates longevity in Caenorhabditis elegans. Exp. Gerontol 57 81-95.doi 10.1016. WWW.VITAMINRETAILER.COM MAY 2016 54 VITAMIN RETAILER 2016 ScienceofSupplements SUMMERISSUE NOW 244 Knollwood Dr. Bloomingdale IL 60108 Phone (800) 999-8069 Fax (800) 886-1045 Email sales nowfoods.com Webiste www.nowfoods.com Methyltetrahydrofolate as the New Standard Form for Folate Supplementation olate is the generic name for a group of vitamers comprising folic acid 5-methyltetrahydrofolate (5MTHF) 5-formyltetrahydrofolate (folinic acid) 10-formyl-THF 5 10-methyleneTHF and unsubstituted THF.1 Folate s function as cofactors in certain one-carbon transfer reactions that are critical for the synthesis DNA and RNA the interconversion of key amino acids and the generation of formates (carboxylate anion of formic acid).1 Due to its role in DNA and RNA synthesis folate nutrition is especially crucial in rapidly dividing cells such as blood cells as well as in normal fetal development. Although various folate forms are involved in these one-carbon transactions 5-methyltetrahydrofolate (MTHF) is the predominant folate found in plasma and in tissues.2 One of the most widely studied functions of MTHF is in the remethylation of homocysteine to methionine which is only a part of a complex set of reactions leading to numerous methylation reactions of proteins nucleoproteins histones neurotransmitters and phospholipids.1 2 Therefore the effects of any disruption in this cycle can be far-reaching.1 Disruptions in the methylation cycles of folate can result from deficiency arising directly from low dietary intake malabsorption 1 3 or increased requirements (i.e. physical activity pregnancy) 1 3 functional deficiency can also be caused by metabolic blocks in folate metabolism due to genetic defects or drug interactions.1 3 The main clinical significance of folate deficiency is megaloblastic anemia however other deficiency manifestations include less dramatic symptoms such as mouth sores irritability forgetfulness depression and mild neuropathy.1 Longstanding subclinical deficiencies have been linked to a broad range of clinical consequences which include cardiovascular disease neural tube birth defects pregnancy complications neurodegenerative and psychiatric diseases osteoporosis and cancer.2 Simple folate supplementation would F seem to be the most obvious way to overcome frank deficiency as well as the manifestations of subclinical deficiency--and in an effort to reduce the incidence of neural tube defects many countries have introduced the mandatory fortification of food staples with folic acid (FA). Most folate dietary supplements contain FA as well. Note that FA is a synthetic compound that is not naturally found in food but has relatively high bioavailability.1 However it can only enter into normal folate metabolism after conversion into usable folate forms (e.g. MTHF).1 4 The conversion of FA to MTHF normally occurs in the GI (gastrointestinal) tract.4 13 However a direct correlation exists between FA intake and unmetabolized FA in the serum suggesting that the gut s ability to reduce FA is limited.4 13 Because FA has no known function in humans there has been some speculation that unmetabolized FA may have some causal role in the development of certain diseases that have been linked to high folate status such as colorectal cancer.4 High FA status is also known to mask the existence of vitamin B12 deficiencies which are common in the elderly and other sensitive populations.1 4 Another source of concern associated with FA supplementation is that it cannot address the subclinical deficiencies resulting from genetic defects in folate metabolism. Methylenetetrahydrofolate reductase (MTHFR) is an enzyme that catalyzes the rate-limiting step in the final conversion of dietary folates into MTHF.1 There are several common genetic polymorphisms (i.e. two or more different forms of the gene) that impair the activity of this key enzyme.6 Because MTHF is required for the methylation of homocysteine (Hcy) to form methionine MTHFR polymorphisms inhibit the detoxification of Hcy causing it to build up in the plasma.1 4-6 High serum Hcy is considered to be a significant risk factor in cardiovascular diseases 7 neuropsychiatric diseases 8 ocular diseases 9 and others. It is well known that MTHFR polymorphisms are widely distributed within global populations.5 Pooled U.S. data indicate that up to 35 percent of Americans are carriers of at least one copy of one these polymorphisms.6 While heterozygotes with these polymorphisms typically exhibit only mild elevations in Hcy levels homozygotes tend to have much higher serum Hcy as homozygote status can decrease MTHFR activity by 50-70 percent.5 6 Because MTHFR is needed to convert dietary folate to MTHF these individuals tend to be unresponsive to FA supplementation.1 MTHF is a metabolically active form of folate that is also naturally occurring. It offers several advantages over FA and represents a superior form for supplementation. MTHF does not require conversion by the body and has been found to be more bioavailable than other folate forms--it is well absorbed and is more effective at improving folate status irrespective of the patient s genotype.3 10-12 16 In addition studies indicate that MTHF is less likely to mask B12 deficiencies.14 15 Until recently stable reduced forms of MTHF were not commercially available. Advances in technology have now made this possible and several forms exist in the marketplace. It may be time to consider recommending MTHF as the standard folate supplement. NOW 5-Methyl Folate 1000 mcg (utilizing MTHF) will be available in June 2016. For a full list of references visit www.vitaminretailer.com. VITAMIN RETAILER 55 MAY 2016 WWW.VITAMINRETAILER.COM 2016 ScienceofSupplements SUMMERISSUE Pharmachem Laboratories Inc. 265 Harrison Ave. Kearny NJ 07032 Phone (800) 526-0609 Fax (201) 246-8105 Email sales pharmachemlabs.com Website www.phase2info.com Phase 2 The Premier Carbohydrate Controller for Healthy Weight he Atkins Diet one of the most popular diet strategies is still followed and revered by millions. However recent consumer survey results show many Americans are still not aware that it s the carbs that are making them overweight--they listed sugars and fats as the primary culprits causing weight gain followed by carbohydrates. In addition while respondents felt starches only represented 23 percent of their daily diet the survey showed many consumers may be eating more starchy foods than they realized with 83 percent indicating they consumed a starchy food like bread within the most recent 48-hour period 65 percent snacked on crackers chips or pretzels and nearly 60 percent ate potatoes in some form. Phase 2 Carb Controller--the industry s first standardized carbohydrate starch blocker was launched by Pharmachem Laboratories in 2001. Phase 2 is an all-natural nonstimulant extract of the white bean. It is the first clinically studied carb blocker shown to delay the digestion and absorption of starch calories. It became GRAS (generally recognized as safe) in 2006. From its inception Phase 2 has been the subject of numerous studies to evaluate its safety and effectiveness. The first four placebo-controlled human studies (2001 to 2004) all demonstrated significant weight and inch loss with consumption of Phase 2.1-4 In the most recent and largest human study conducted on Phase 2 Carb Controller to date those subjects taking a proprietary extract of the white bean PhaseLite (Phase 2 Carb Controller) lost an average of seven pounds more than those on placebo after 12 weeks. In addition 73.5 percent of the participants in the weight management phase successfully main- T tained their body weight after 24 weeks. Study results were published in the journal Obesity. After 12 weeks the active arm in the weight-loss study experienced a statistically significant decrease in their desire as well as in their frequency and strength of food cravings for chocolates and other sweet foods whereas the placebo group experienced a significant increase in the difficulty in resisting particular types of food.5 Another mechanism of Phase 2 is supporting normal blood sugar levels. A 2010 study in the peer-reviewed publication The Open Nutraceuticals Journal describes two double-blind human pilot studies demonstrating the ability of Phase 2 Carb Controller a standardized extract of the white bean to decrease glucose absorption. The article concluded that the bean extract has in vivo efficacy for inhibition of starch absorption and may prove beneficial in weight reduction in individuals consuming large amounts of starch. It also may inhibit starchinduced hyperglycemia in normal and diabetic subjects.6 In study one when participants consumed four slices of white bread and margarine with or without Phase 2 glucose absorption as measured by the area under the plasma glucose time curve was inhibited by 66 percent in the Phase 2 group. Accordingly only one-third of the carbohydrates in the bread were absorbed. In addition the glucose returned to baseline earlier than the control. In study two subjects who consumed a carb-laden frozen dinner with or without Phase 2 demonstrated that the Phase 2 group had an earlier return to baseline and that approximately 40 percent of the carbohydrates were inhibited from absorption. Additionally a 2011 review of over a dozen studies published in Nutrition Journal concluded that Phase 2 Carb Controller has the potential to induce weight loss and reduce spikes in blood sugar caused by carbohydrates. In the study co-author Jay Udani MD CEO of Medicus Research explained Phase 2 Carb Controller has demonstrated the ability to cause weight loss with doses of 500 to 3 000 mg per day in either a single dose or in divided doses. It also has the ability to reduce the post-prandial spike in blood glucose levels.7 Another found that the addition of 3 000 mg Phase 2 significantly decreased the GI (glycemic index) of white bread (a high glycemic food) following consumption and as measured through capillary blood glucose nine times post-prandially for two hours.8 References 1 Cellano et al. Int J Medicinal Sci 2007. 2 Joe A Vinson Ph.D. and Donna Shuta B.S. Department of Chemistry University of Scranton. 3. Udani J et al Alt Med Rev Vol 9 No 2 March 2004). 4. Udani J Singh B Alt Ther Health and Med 2007. 5. Grube B. et al. Obesity 2013. 6. Vinson JA et al Open Nut J 2010. 7. Udani J. Nut J 2011. 8. Udani J. A Novel Method of Lowering the Glycemic Index of White Bread using a Proprietary White Bean Extract. WWW.VITAMINRETAILER.COM MAY 2016 56 VITAMIN RETAILER 2016 ScienceofSupplements SUMMERISSUE Scandinavian Formulas Inc. 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 453-2508 Website www.scandinavianformulas.com Stop Snoring With Nozovent -- and Open Nasal Passages From the Inside f a loved one says they are giving you a gift from Sweden you may start fantasizing about driving a Volvo or Saab--or relaxing in new Ikea furniture after a Swedish massage. However if you snore your true pleasure could come from a remarkably simple anti-snoring device invented by Swedish physician Dr. Bjorn Petruson of the University Medical Hospital in Goteborg. Now available in the United States The Nozovent is made of clear flexible plastic and inserted inside the nose. The Nozovent s design consists of a plastic bar each end of which ends in a tab to be placed inside each nostril. When inserted the Nozovent uses an outward springboard action to gently dilate each of the nostrils. The Nozovent is an internal nasal dilator as opposed to the external nasal strips that apply less of the pressure needed to open nasal passages. I through this tunnel increases the soft tissues in this nasal wind tunnel begin to vibrate with each breath. In physics any gas has a certain pressure by virtue of its weight. When the gas presses against a surface it creates a pressure on that surface. Petruson realized that with the gentle springboard action of a properly designed plastic device the nasal passages could be opened sufficiently to actually reduce the vibrating turbulence at the entrance to our respiratory system. Although the average intensity of snoring is 80 decibels the range is quite wide. Following is a rating scale that is generally used by U.S. family physicians as well as those who treat snoring. While You Were Sleeping The Physics of Snoring As an ENT (ear nose and throat) physician Petruson used some fascinating principles of physics to create his remarkable little device. The sound of snoring is actually created by the vibrations of the palate and soft tissue of the throat. A simpler less delicate way of describing this phenomenon is that snoring occurs when dangling tissue vibrates during breathing. Petruson calculated that a small increase in the opening or ventilation of the nasal passages would reduce by as much as one-half the pressure being applied to the vibrating skin. Less pressure on the nose equals less noise from the nose This ventilation from the springboard action of the Nozovent is crucial because during sleep the soft tissues and muscles of the mouth and throat relax narrowing the breathing airways into a virtual wind tunnel. This decrease in the airway space increases the velocity of the air flowing through this tunnel. As the velocity of the air flowing MAY 2016 WWW.VITAMINRETAILER.COM Mild snoring You snore occasionally often when you are lying on your back or when you ve consumed an alcoholic drink or two. Moderate snoring You snore frequently no matter what position you sleep in. Severe snoring You snore very loudly in all body positions for most Ranking Snoring With Barking Dogs And Other Bad Vibes of the night. 10 decibels Waves lapping gently on the shore You make enough noise to 40 decibels Normal conversation of the human voice be audible in the next room 60 decibels Baby crying without a microphone. 80 decibels Snoring Heroic snor80 decibels Barking dog ing You snore very loudly and 88 decibels Motorcycle constantly in all body positions 100 decibels Lawn mower so that you are audible from three or four rooms away without a micro120 decibels 130 decibels Rock and roll band Pain level for most people phone. (It is interesting to note that all the snorers whatever their category will snore loudest in the summer because it is in the summer that we are most relaxed ) The Nozovent has been shown to be of help for members of each of the snoring categories from mild to heroic. So impressed with the results of the Nozovent nasal dilator two Japanese scientists (Shinkawa A Sakai M. A Clinical Study Of The Nasal Dilator Nozovent In Japanese Subjects. Tokai J Exp Clin Med. 23(1) 13-7. March 1998) set out to determine if the same device would be as effective on the Japanese. Their conclusion The Nozovent device produces a unique method of nonsurgical treatment of snoring and the effectiveness is a result of the dilation of the nasal valve area. The principle is medically sound and is equally applicable to the nasal valves of both Caucasians and the Japanese who have different external nose structures. The scientists added The Nozovent device has been reported to prevent snoring and sleep apnea. VITAMIN RETAILER 57 2016 ScienceofSupplements SUMMERISSUE Superior Source 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (800) 421 6175 Fax (323) 589-6667 Email information superiorsourcevitamins.com Website www.superiorsourcevitamins.com When is a Vitamin Not a Vitamin When Your Body Cannot Use it. By Martie Whittekin CCN onsumers would be surprised to learn they might be one of the majority who may be suffering a virtual deficiency of the important B vitamin folate. That is in spite of their taking folic acid in various supplements and eating fortified with folic acid. Unfortunately up to 60 percent of the population does not convert folic acid optimally into the active form that the body actually uses--5-methyltetrahydrofolate (or 5-MTHF for short). Those with one of the 50 genetic variations convert almost no folic acid to the useable form. Folate is the form found naturally in foods such as dark green leafy vegetables and Brussels sprouts. Sometimes called vitamin B9 it also needs to be converted to 5-MTHF. The scientific literature usually refers to generic folate but there seems to be no controversy that what does the work in the body is the active form 5-MTHF or that it is needed to regulate cell C growth and repair tissue from conception through old age. Textbooks tell us that active folate helps regulate DNA and key metabolic processes needed for healthy mood memory circulation immune function and overall well-being. Folate is also involved in the production of various neurotransmitters like serotonin dopamine and melatonin. Anti-depressant medication may work better if the patient is supplemented with folate.1 Homocysteine as we ve learned is implicated in heart disease and cancer. Folate is required for the methylation process that neutralizes homocysteine. There is also some evidence that it helps regulate cholesterol.2 Inadequate folate levels are associated with infertility low birth-weight babies and ADD (attention deficit disorder). Deficiency signs also include palpitations headaches irritability behavioral problems confusion diarrhea ulcers sore tongue canker sores and a type of anemia. In 1996 the U.S. Food and Drug Administration (FDA) mandated fortification of grain products (like bread and cereal). That action was a long overdue effort to prevent neural tube birth defects such as Spina bifida. At that time it was believed that synthetic folic acid was naturally changed in the human gut into the natural form. However recent science has shown that this step actually takes place in the liver. In addition to the genetic variations that can reduce and individual s capacity for converting folic acid to 5MTHF apparently anyone s metabolic system can become overloaded if for example he or she eats too many foods fortified with folic acid. The overloaded system may then dump unchanged folic acid into circulation creating unwelcome effects ... especially for those being treated for leukemia and arthritis. A British study noted that the results of un-metabolized folic acid might not show up for 20 years and there is a controversy brewing about how serious some of those long-term effects might be. It is possible to test for the genetic variations that interfere with the conversion to 5-MTHF but it seems a lot easier cheaper and ultimately better for health to just supplement with the real thing methyltetrahydrofolate. This active form is superior in several ways to other forms of folate. Importantly it bypasses the genetic reasons for failing to convert folic acid and avoids the potentially negative effects of unconverted folic acid. It is also less susceptible to interference by drugs and 5MTHF is also less likely to mask a B-12 deficiency.3 I recommend Superior Source microlingual products to clients mainly because compliance is so good. Also since the tabs dissolve almost instantly in the mouth they avoid another potential roadblock--low stomach acid. In my book Natural Alternatives to Nexium I point out that heartburn drugs cause an inadequacy of folate. 5-MTHF is more resistant to that interference. A Note of Caution Medications can interfere with folate but the reverse is also true. Anyone taking anti-folate medication (e.g. some chemotherapy drugs) should consult their physician before supplementing any form of folic acid. References 1 Owen RT. Folate augmentation of antidepressant response. Drugs Today (Barc). 2013 Dec 49(12) 791-8. doi 10.1358 dot.2013.49.12.2086138. 2 Mierzecki A1 et al. Association between lowdose folic acid supplementation and blood lipids concentrations in male and female subjects with atherosclerosis risk factors. Med Sci Monit. 2013 Sep 4 19 733-9. doi 10.12659 MSM.889087. 3 Scaglione F1 et al. Folate folic acid and 5methyltetrahydrofolate are not the same thing. Xenobiotica. 2014 Feb 4. [Epub ahead of print]. WWW.VITAMINRETAILER.COM MAY 2016 58 VITAMIN RETAILER 2016 ScienceofSupplements SUMMERISSUE Wakunaga of America Co. Ltd. 23501 Madero Mission Viejo CA 92691 Phone (800) 421-2998 x114 Fax (949) 458-2764 Email jlevy wakunaga.com Website www.kyolic.com The Science of Kyolic Aged Garlic Extract for Healthy Blood Pressure ften called the silent killer because it typically has no symptoms hypertension affects nearly one-third of all adults in America.1 2 Of those who have been diagnosed with the condition about half don t have their hypertension under control. And because blood pressure is so easy to ignore 18 percent of people with hypertension are blissfully unaware of their own condition.3 Yet in the case of hypertension ignorance is not bliss since the condition can lead to stroke enlarged heart congestive heart failure kidney and eye damage atherosclerosis mental decline and an early death. While pharmaceuticals are often the first line of treatment in a doctor s arsenal for patients with hypertension new research shows that a daily dose of Kyolic Aged Garlic Extract (AGE) can safely and effectively reduce blood pressure.4 This was clearly shown in a new double-blind randomized placebo-controlled trial involving 88 patients with uncontrolled hypertension. During the trial which was jointly conducted by Australia s National Institute of Integrative Medicine Bond University and the University of Australia each participant was given a daily dose of either 1.2 g of Kyolic Aged Garlic Extract per day or a placebo. After 12 weeks the researchers found that the patients taking AGE saw a 11.5 mmHg drop in their systolic blood pressure and a 6.3 mmHg reduction in their diastolic pressure. In addition the study s authors note that AGE improved pulse wave velocity a O measure of arterial stiffness. The study also flushed out smaller benefits to the inflammatory marker TNF total cholesterol LDL cholesterol and apolipoproteins--all factors that increase the risk of a future heart attack. This new trial builds on earlier research in the European Journal of Clinical Nutrition suggesting that taking just two capsules--or 480 mg--of AGE each day can effectively lower systolic blood pressure by up to 12 mgHg. In that trial 79 patients with uncontrolled hypertension above 140 mmHg were assigned to one of four groups. Three of the groups received AGE in doses of 240 480 or 960 mg. The fourth group received a placebo. After 12 weeks the researchers found that all of the patients taking AGE saw some reduction in their systolic blood pressure compared to placebo. However those taking the 480 mg dose experienced the largest reduction-- an average of 11.8 mmHg.5 The anti-hypertensive effects of AGE that are documented in this new trial as well as those in the earlier study aren t surprising since Kyolic AGE has been linked to an increase in intracellular nitric oxide and hydrogen sulphide while also blocking the production of angiotensin II a protein that constricts blood vessels.6 7 What s more Kyolic AGE is standardized with the active sulphur compound S-allylcysteine--a compound that makes it more stable and bioavailable than other types of supplemental garlic. It s proven so effective that the researchers have concluded that AGE offers benefits similar to first-line medication used to treat uncontrolled hypertension.8 And that s great news for anyone looking for a natural way to manage their rising blood pressure. References 1 CDC Vital signs awareness and treatment of uncontrolled hypertension among adults--United States 2003 2010. www.cdc.gov mmwr preview mmwrhtml mm6135a3. htm. 2 CDC Deaths Final data for 2009. www.cddc.gov nchs data nvsr60 nvsr60_03.pdf. 3 McNiece KL Poffenbarger TS Turner JL et al. Prevalence of hypertension and pre-hypertension among adolescents. J Pediatr. 2007 150(6) 640-4. 4 Ried K Travica N Sali A. The effect of aged garlic extract on blood pressure and other cardiovascular risk factors in uncontrolled hypertensives the AGE at Heart Trial. Integr Blood Press Contr. 2016 9 9-21. 5 Ried K Frank OR Stocks NP. Aged garlic extract reduces blood pressure in hypertensives a doseresponse trial. Eur J Clin Nutr. 2013 67 64-70. 6 Weiss N Ide N Abahj T et al. Aged garlic extract improves homocysteine-induced endothelial dysfunction in macro- and microcirculation. J Nutr. 2006 136(3 Suppl) 750S-754S. 7 Ried K Fakler P. Potential of garlic (Allium sativum) in lowering high blood pressure mechanisms of action and clinical relevance. Integr Blood Press Control. 2014 7 71-82. 8 Ried K Frank OR Stocks NP. Aged garlic extract lowers blood pressure in patients with treated but uncontrolled hypertension a randomized controlled tiral. Maturitas. 2010 67(2) 144-50. VITAMIN RETAILER 59 MAY 2016 WWW.VITAMINRETAILER.COM NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Anti-Itch Sport Tube LONG BEACH CA--Earth s Care Anti-Itch Cream is now available in a travel-friendly 1oz. Sport Tube size (MSRP 5.49). The convenient new size builds on the success of the existing Earth s Care Anti-Itch Cream which is already available in select natural retailers throughout the U.S. and Canada. With the average traveler backpacker and sports enthusiast concerned about weight and bulk when packing the new 1-oz. Anti-Itch Cream provides portable relief from itching caused by insect bites poison ivy oak sumac sunburn and minor cuts and scrapes. Earth s Care products are made with ingredients predominately sourced from nature and give the environmentally conscious consumer a highly effective therapeutic line of naturally formulated drug alternatives. This allergy-tested formula does not contain ammonia parabens artificial colors artificial fragrances or petrolatum. For more information call (888) 602-6380 or visit www.earths-care.com. Kid s DHA ARLINGTON HEIGHTS IL--While it s important throughout all stages of life DHA is especially important during early childhood. Between birth and 5 years of age our brain mass increases 3.5 times. Carlson Kid s DHA in award-winning lemon flavor provides the important omega-3 DHA and vitamins A and D3 to support healthy brain and vision development in growing kids. Kid s DHA is made exclusively from premium Arctic cod caught in the deep pristine waters off the coast of Norway using traditional sustainable methods the company stated. Kid s DHA is bottled with a touch of vitamin E to prevent oxidation comes in a 250 mL bottle for a suggested retail price of 32.90. These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 234-5656 or visit www.carlsonlabs.com. Curamin Athletic Pain GREEN BAY WI--Curamin Athletic Pain by EuroPharma combines clinically studied ingredients from the award-winning Curamin formula with powerful enzymes for effective safe post-exercise pain relief. The formula is made with BCM-95 Curcumin the most clinically studied enhanced-absorption curcumin BosPure Boswellia a uniquely formulated for up to 10 times higher levels of key compounds than plain boswellia to provide better pain relief and muscle recovery DLPA an amino acid that supports the effects of endorphins--the feel-good chemicals the body creates in response to pain and extreme exertion bromelain an enzyme supports healthy muscle tissue structure and pancreatin a naturally-occurring blend of three types of enzymes including lipase amylase and protease. This full-strength bioidentical enzyme blend helps relieve occasional exercise pain and balances fibrinogen for muscle support. Each 60tablet bottle has a suggested retail price of 54.95. These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. Beet Performer FISHERS IN--Beet Performer is all-natural 100 percent juice that delivers the multiple documented endurance-enhancing benefits of beet juice in a convenient great-tasting form the company said. Available in two flavors Beet Juice with B12 and Beat Juice with Passion Fruit Juice Beet Performer gives serious athletes natural nitrates that have been proven to increase stamina and stimulate strength by increasing oxygen delivery during endurance sports. Each 8.4-fl.-oz. can has a suggested retail price of 2.99. For more information call (888) 524-6882 or visit www.beetperformer.com. Melatonin Chewables SUGAR LAND TX--Bluebonnet Nutrition released EarthSweet Chewables Melatonin Tablets in 1 3 and 5 mg potencies to help promote restful sleep for those affected by occasional sleeplessness. This sleep support supplement is non-GMO (genetically modified organism) kosher certified and vegan. It is available in a delicious natural raspberry flavor and sweetened with EarthSweet a proprietary blend of juice concentrates (wild blueberry cranberry prune cherry strawberry grape raspberry and bilberry fruits grape seed and raspberry seed extracts) and cane crystals. These chewables offer one of the quickest and most efficient ways for melatonin to be utilized by the body in comparison to tablets because a chewable allows for assimilation into the bloodstream before it can be metabolized by the digestive system the company said. Each bottle comes with 60 chewable tablets. Contact the company for pricing. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (866) 598-5487 or visit www.europharmausa.com. Fibro Soothe CARPINTERIA CA--Fibro Soothe by ProHealth is a specialized formulation of herbs and other nutrients designed to help support a healthy inflammation response while also addressing joint and muscle discomfort. This combination of nutrients is specially formulated to help support cartilage and joint function. Fibro Soothe (MSRP 32.49 90 capsules) contains boswellia serrata wokvel turmeric longvida DLphenylalanine ginger devils claw ashwagandha bromelain papain and turmeric powder. Wholesale pricing is also available. These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. For more information call (281) 240-3332 or visit www.bluebonnetnutrition.com. 60 VITAMIN RETAILER For more information call (800) 366-6056 or visit www.prohealth.com. WWW.VITAMINRETAILER.COM MAY 2016 GUNA-Flu WHITEHALL PA--GUNA-Flu is a low-dose medicine to be used for temporary relief of cold and flu symptoms such as headache fever aches and pains the company said. The formulation is unique from other products because it doesn t require digestion. Crystals are dissolved in the mouth and absorbed into the bloodstream. Unlike other products GUNA-Flu doesn t have a homeopathic rebound (where you feel worse before you get better). This is because the product works on symptoms and not just the virus allowing the user to feel better in as little as three hours. Each pack contains six tubes for a suggested retail price of 19.65. For more information call (484) 223-3500 or visit www.gunainc.com. Hepatiben EAST HAMPTON CT--Liver Medic launched Hepatiben formulated with eight of the most effective and proven compounds in combating a fatty liver according to the company. One in three Americans suffer with NAFLD (non-alcoholic fatty liver disease). Hepatiben is unique as a liver product as half the formula is dedicated to leaky gut repair while the other half promotes liver detoxification. Nothing else on the market addresses both the cause and the resulting toxicity the company stated. Each 60-capsule bottle has a suggested retail price of 37.99. For more information call (800) 387-2278 or visit www.livermedic.com. Instavit LONDON ENGLAND--Instavit a new line of oral spray vitamins and supplements for daily use provides an alternative to traditional pill supplements. Leveraging the fast delivery purity and portability possible with oral spray technology Instavit puts an end to the bulky bad tasting and hard-to-swallow supplements of yesterday. Whether seeking a better night s sleep or an instant energy boost Instavit delivers it quickly and safely the company said. Free from unnecessary fillers and binders Instavit s diverse product line is made in the U.S. using only the highest quality vitamins and minerals. Made and used by doctors Instavit introduces a fresh effective and medically backed approach to energy sleep and health supplements. Products include Instant Energy Vitamin D Vitamin B12 Sweet Dreams Daily Health and Immune Strength. Instavit comes in two sizes--a 10-dose bottle (MSRP 6.99) as well as a 28dose bottle (MSRP 14.99). For more information call (888) 450-0369 or visit www.instavit.com. Calcium Citrate Berry Wellness Gummy SANTA CRUZ CA--It s easy to remember to take your daily calcium with Rainbow Light s new Calcium Citrate Berry Wellness Gummies. The convenient stayfresh single-serve grab-and-go packets provide a gluten and soy-free boost of nutrients to your bones. Mixed berry gummies are formulated to support muscle immune and heart health. Made with 100 percent natural purity-tested ingredients and no artificial preservatives colors flavors or sweeteners. The gummies are gluten-free and do not contain milk tree nuts peanuts soy eggs fish or shellfish. Each 30-packet box has a suggested retail price of 22.99. For more information call (800) 635-1233 or visit www.rainbowlight.com. Protein Chews STEAMBOAT CO--Honey Stinger released a new chew into the nutrition category. These chews are the first to include naturally occurring fiber and 5 g of protein derived from a plant-based protein blend including amino acid rich organic pea protein the company said. Honey Stinger Protein Chews are perfect during extended activity or as a tasty recovery. With the same size and similar texture of the original organic energy chews these chews offer delicious flavors vitamin B12 which acts as an antioxidant and 100 percent recommended daily amount of vitamin C. Each box contains 12 chews (MSRP 29.88) and come in three flavors Juneberry Raspberry and Cherry Lime. For more information call (899) 464-6639 or visit www.honeystinger.com. J S Probiotic Coffee BROOKLYN NY--A new way to drink your daily coffee is with J S by Julie s Probiotic Cold Brew Coffee infused with GanedenBC30 vegan probiotics. The first-of-its-kind option provides users with instant energy along with additional immune and digestive health benefits. J S is available in two flavors original and vanilla using a special brewing process that will satisfy the most discerning of coffee drinkers the company said. The formula contains one billion CFU s of a special strain of tasteless vegan probiotics which supports immune and digestive health protein utilization and survives 10 times more effectively than yogurt cultures. Each 16-fl.-oz. bottle has a suggested retail price of 8. For more information call (347) 850-4587 or visit www.jusbyjulie.com. Creamy Brightening Exfoliating Cleanser DENVER CO Creamy Brightening Exfoliating Cleanser by Mineral Fusion gently polishes and cleanses skin to uncover a radiant glow and improved texture. The cleanser contains volcanic stone to buff and polish away dullness mineral water to keep skin hydrated over time and vitamin C green tea and orange oil to boost skin s natural radiance. Each bottle has a suggested retail price of 14.99. For more information call (800) 428-1668 or visit www.mineralfusion.com. MAY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 61 NEWPRODUCTS Illumin8 WASHINGTON UT-- Sunwarrior recently launched a new revolutionary plant-based meal replacement. The product Illumin8 is USDA Certified Organic and comes in powder form. It fulfills all eight essential core nutritional components of a meal. These components include protein good carbs healthy fats vitamins minerals fiber enzymes and probiotics. Illumin8 can be consumed as a meal replacement snack or pre post workout shake. One serving is 160 calories 19-20 g of protein 2 g of fiber and 5 g of sugar. It comes in three flavors Vanilla Bean Aztec Chocolate and Mocha. Each tub containing 25 servings has a suggested retail price of 64.97. For more information call (888) 540-3667 or visit www.sunwarrior.com. B12 Vaporizer LOS ANGELES CA--VitaminVape B12 Vaporizer is the world s first disposable B12 vaporizer. This vaporizer is a quick convenient and cost effective way of absorbing vitamin B12 the company said. Unlike other vitamins vitamin B12 is not sensitive to the heat associated with vaporizing--making it the ideal vitamin to inhale without losing its compounds. Each VitaminVape B12 Vaporizer contains 14 energy shots or 8 000 percent daily value. It consists of allnatural ingredients no nicotine no diacetyl no propylene glycol (PG) no caffeine no sugar and no calories. Each vaporizer contains an internal atomizer cartridge and battery (MSRP 10). Also an LED indicator is built in to help indicate when the vaporizer is depleted. For more information call (612) 351-1595 or visit www.vitaminvape.co. GoMacro Thrive VIOLA WI--GoMacro s new line of Thrive nutrition bars utilizes functional ingredients to keep the body fueled and working at its best. Heart healthy nuts and a blend of ancient seeds (hemp hearts puffed quinoa and sprouted flax) put together with a delicious flavor combinations such as Caramel Coconut or Blueberry Lavender lead to a chewy satisfying snack. Certified organic and gluten free each bar has a suggested retail price of 1.99. In addition each bar is about 180 calories and comes in six flavors Ginger Lemon Almond Apricot Caramel Coconut Chocolate Peanut Butter Chip Chocolate Nuts & Sea Salt and Blueberry Lavender. For more information call (608) 627-2310 or visit www.gomacro.com shop thrive. 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2016 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Aromatherapy and Herbal Remedies For Pregnancy Birth and Breastfeeding This comprehensive sourcebook attempts to explain how essential oils and herbal remedies can provide natural alternative solutions to the myriad health care needs that arise during pregnancy birth and postpartum. Demetria Clark is an internationally acclaimed herbalist and aromatherapist. She is also a lay midwife and doula and the global director of Birth Arts International. She offers expert advice on how to select use and store essentials oils along with valuable information on how to purchase grow harvest and even wildcraft plants. Clark outlines which oils and essential herbs are safe to use and which aren t. Author Demetria Clark Pages 184 Price 14.95 Publisher Book Publishing Company Contact (888) 260-8458 What Do I Eat Now Now in its second edition What Do I Eat Now is an updated clear and concise guide written in downto-earth language that takes the mystery out of confusing nutrition recommendations. With this guide readers can make healthier choices improve their diabetes management and turn their better-foryou food decisions into lifelong habits. The authors aim to help readers make smart decisions about meals and snacks demystify nutrition information create a long-term plan for success and setting foals and action plans for specific goals using the S.M.A.R.T. model Specific Measurable Achievable Realistic Time Bound. Author Tami A. Ross RDN LD CDE MLDE and Patti B. Geil MS RDN CDE MLDE FAND FAADE Pages 216 Price 17.95 Publisher American Diabetes Association Contact dalyn dalynmillerpr.com ADVERTISERINDEX ADVERTISER Aker BioMarine Antarctic US Bluebonnet Nutrition Corp. Continental Vitamin Company Daily Manufacturing Essential Formulas Essential Formulas Frey Vineyards Good Health Naturally USA Health Plus Inc. Herbatint Bioforce Hyalogic Mercola Health Resources LLC Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Nordic Naturals North American Herb & Spice Now Foods (Personal Care) Pharmachem Labs (Celadrin) Pharmachem Labs (Phase 2) Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Co. Ltd. PAGE 35 C4 3 30 5 25 26 11 37 14 32 33 13 15 17 19 27 7 C2 C3 31 9 24 21 1 PHONE (206) 855-6736 (281) 240-3332 (800) 421-6175 (800) 868-0700 (972) 255-3918 (972) 255-3918 (707) 485-5177 (800) 455-9155 (800) 822-6225 (800) 641-7555 (866) 318-8484 (847) 252-4353 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 662-2544 (800) 243-5242 (888) 669-3663 (800) 526-0609 (800) 526-0609 (888) 453-5058 (800) 688-2276 (949) 855-2776 WEB www.vitaminretailer.com akerbiomarine www.vitaminretailer.com bluebonnet www.vitaminretailer.com cvc www.vitaminretailer.com dailymanufacturing www.vitaminretailer.com essentialformulas www.vitaminretailer.com essentialformulas www.vitaminretailer.com frey www.vitaminretailer.com goodhealthnaturally www.vitaminretailer.com healthplus www.vitaminretailer.com herbatint www.vitaminretailer.com hyalogic www.vitaminretailer.com mercola www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com nordicnaturals www.vitaminretailer.com nahs www.vitaminretailer.com nowsolutions www.vitaminretailer.com pharmachem www.vitaminretailer.com pharmachem www.vitaminretailer.com reddremedies www.vitaminretailer.com scandinavian www.vitaminretailer.com wakunaga INDUSTRYEVENTS September 21-24 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 www.expoeast.com October 4-8 SupplySide West Mandalay Bay Las Vegas NV (866) 230-2311 west.supplysideshow.com December 1-4 SOHO Expo Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org MAY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 63 Back Talk Chanchal Cabrera MSc FNIMH (RH)AHG Website www.chanchalcabrera.com THIS MONTH With almost 30 years of clinical practice Chanchal Cabrera MSc FNIMH (RH)AHG a medical herbalist nutritionist and aromatherapist has presented more than 60 papers at conferences and symposiums since 1991 in the U.S. Canada U.K. Australia and New Zealand. She has a master s of science degree in herbal medicine from the University of Wales. Cabrera is a fellow of the National Institute of Medical Herbalists (U.K.) a professional member of the American Herbalists Guild and holds the faculty chair in Botanical Medicine at the Boucher Institute of Naturopathic Medicine in New Westminster Canada. Here she discusses detox remedies. through the bowel or detoxification through the liver but did not achieve a complete coordinated detoxification. What we ve made in the Yerba Prima detox formula is very safe pure and concentrated so it s not something you could readily make at home. We sought a more complete detox approach than most products on the market. We wanted the formulation to work on a number of different levels at the cell level to help individual cells in the body release toxins at the liver level to stimulate detoxification pathways and at the bowel level to encourage elimination. Yerba Prima s Bentonite Herbal Detox I relied on chlorella to pull toxins out of storage in the body on a cellular level. Chlorella a single-celled bluegreen algae has a unique molecular structure that allows it to bond to toxins and carry them out of the body. The product uses broken cell wall chlorella the only kind that is active in the body. Chlorella is an interesting natural substance that s even used in industrial applications to clean up toxic sites where there s been a significant exposure to pesticides heavy metals even radiation. As the product s name suggests the prime ingredient is another natural substance food-grade bentonite clay. The clay is not digested but passes through the gastrointestinal tract where it binds to toxins--including pesticides herbicides heavy metals and aflatoxin--and removes them from the body through the stool. The formula also relies on broccoli sprout powder in a super concentrated form to regulate enzymes in the liver that support detoxification pathways. The formula includes a combination of herbs such as burdock yellow dock and stinging nettle which have traditionally been used to cleanse the blood as well as gently stimulate the bowels to ensure healthy elimination so the toxins leave the body. What detox techniques do you recommend My new detox formulation used in the Yerba Prima s Bentonite Herbal Detox is only one part of a healthy lifestyle that includes a good clean diet exercise and perhaps other detox techniques such as saunas or dry skin brushing. It s important to note that this detox formula is not a magic bullet that entitles you to eat junk take a pill and then everything is fine. It s part of a strategy for reducing the toxic burden on your body but it s also up to you to stop adding to it. WWW.VITAMINRETAILER.COM MAY 2016 Question What should people do to detox How often should they do it We created a detox product potent enough for practitioners like myself to use with clients yet safe enough for consumers to buy OTC (over-the-counter) and use periodically as the need arises. For most people who have limited time and space to integrate the ingredients this formula is like a convenient multivitamin that supports the body s own detoxification processes but does not force it. Answer Why is detoxification so important to the body Our world is a polluted place and many of the toxins we re exposed to are fat soluble so they store in our bodies. Any one of them may be safe but cumulatively over time they burden the liver and stress the body s detoxification capacity until we all need to do some detox. In holistic health care detoxification and clean eating are popular strategies to purge our bodies of the chemicals pesticides heavy metals environmental toxins as well as drugs alcohol processed foods and added sugars that are so prevalent and harmful today. Please discuss your collaboration with Yerba Prima. When I surveyed the market to gauge the effectiveness of existing detox remedies I noticed that the majority focused on either elimination 64 VITAMIN RETAILER Question Answer Question What ingredients did you utilize for the detox formula you developed Why did you choose them When you re detoxifying your body you don t want to take in herbs or ingredients that aren t clean and pure. So making sure there are no pesticides chemical residues heavy metals and such on the herbs is vital. The synergy of the herbs and natural substances is vital. The whole formula is intended to draw toxins out of tissues and get them into the blood then the liver then out of the body. When you have toxins stored in fat tissue and release them via detox or fasting they must be efficiently processed and then eliminated to avoid recirculating them in the body. In formulating the recently released detox product in capsule form called Answer Question Answer Question Answer Go to www.vitaminretailer.com nowsolutions for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser