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Description: In This Issue: Longevity & Healthy Aging: A Whole Body Approach, Immune Support, Children's Health, and Prostate Health

www.vitaminretailer.com V EX ISIT BO P OT O US H EA AT 5 ST 01 8 Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS SEPTEMBER16 VOLUME 23 NUMBER 9 36 42 56 79 Features 36 The Kids are All Right Trends in Children s Health With more than one-third of United States children taking some sort of vitamin or supplement marketers and retailers give their views on hot market items. Gluten-free and Allergyfriendly Bonus Fall Edition 66 68 74 Special Report Product Focus New Products 42 Empowering Healthy Immunity Our immune systems are withstanding more assaults than ever here s how to help your community realize how to nourish this system all year long to create a foundation of wellness. Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter VitaminRetailer.com Copyright 2016. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 23 Number 9 September 2016. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 56 Longevity and Healthy Aging A Whole Body Approach This broad category gives retailers a chance to work with consumers of all ages to select effective products that support healthy aging. Columns 4 30 76 Off the Cuff Retail Fundamentals Supplement Science 77 79 82 Product Spotlight Health & Nutrition Natural Medicine Departments 6 10 14 28 84 Hot Sellers Trending Now Industry News Research Update Expo East Booth Preview 87 90 91 91 92 New Products Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF GMOs Phone Scan or Label n July the Vermont GMO (genetically modified organism) label law went into effect. Many food packages in the state had been labeled often in tiny print with the words may contain genetically engineered ingredients or something to that effect. A month earlier in Washington D.C. Sen. Debbie Stabenow of Michigan the top Democrat on the Senate Agriculture Committee announced that she had reached an agreement with Sen. Pat Roberts RKS the committee s chairman on the GMO bill. She called the legislation a win for families farmers and food producers and said it would establish a national mandatory system of disclosure for food that contains GMO ingredients. Backers of the bill said it would close loopholes created by the Vermont labeling law that allowed processed food products such as frozen dinners or entrees that contain meat and GMO ingredients to go unlabeled. Opponents said it gives the food industry too much leeway in deciding how consumers should be informed. Apparently the president agreed with Sen. Stabenow and Sen. Roberts and by July 29 the bill was signed into law. Now the Agriculture Secretary is required to create within two years a national mandatory disclosure standard for food that contains GMOs. According to the bill producers could put a telephone number for consumers to dial or a QR (quick response) code on product labels that can be scanned with a smart- I phone to find out if the product contains GMOs. Or they can just put the words on the product label as was required in Vermont. Gary Hirshberg chairman of Just Label It and Stonyfield Farm said food companies should commit to keeping clear and simple GMO labels on their products even as USDA develops labeling rules under the law. In the wake of the creation of a national mandatory labeling system he noted Campbell s Mars and Dannon have already publicly committed to keeping this simple disclosure on the packages as USDA sorts out the rules for implementation of this new law. I have sent a letter to other industry leaders asking them to publicly commit to keeping consumers out of the dark when it comes to GMOs in our food. According to an Annenberg Science Knowledge survey conducted just after the president s signing a plurality of Americans say it s either somewhat or highly unlikely they d use their smartphone to find out if a product contains genetically modified ingredients. That s for those who have the luxury of owning a smartphone. Those who do not--often the elderly and low-income people--would just be out of luck. Are GMOs the biggest threat to our health and food supply I doubt it. Will people stop buying a favorite product that they ve been purchasing because of a Vermont-style GMO disclosure Maybe some. However all people have a right to know what is in the food they eat. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Manager GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel ShariB VRMmedia.com Associate Nicholas Saraceno Editor NicoS VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Gene Bruno MS MHS Maryanne ChristianoMistretta Karen Morse MPH Michael T. Murray ND Cheryl Myers Tricia Ryan BA BSC MBA Lisa Schofield Steven Shapiro Esq. Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com essentialformulas for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Bluebonnet s Super Quercetin has been very popular especially since it helps allergies. --Sheryl Eaglewoman Wellness Manager Mountain Valley Foods NORTHEAST SOUTHEAST PERELANDRA NATURAL FOOD CENTER Brooklyn NY VITAMIN MINERAL SUPPLEMENT One Daily by MegaFood SPECIALTY SUPPLEMENT Super 8 Probiotic by Flora (Udo s Choice) HERBS BOTANTICALS Adrenal Formula by Woodstock Herbals FUNCTIONAL FOOD BEVERAGE Wheatgrass Powder by Amazing Grass PERSONAL CARE Rosewater with Atomizer by Heritage Store HOT PRODUCT OF THE MONTH Snacking Lupini Beans by BRAMI Beans WRIGHT S NUTRIENTS New Port Richey FL VITAMIN MINERAL SUPPLEMENT Men s Daily Nutrition Daily Multi by Country Life Realfood Organics SPECIALTY SUPPLEMENT PQQ by NOW HERBS BOTANTICALS Curamin by Terry Naturally FUNCTIONAL FOOD BEVERAGE Acure Facial Cleansers PERSONAL CARE GT s Synergy Kombucha Trilogy (Gingerberry) HOT PRODUCT OF THE MONTH Raw Spinach and Kale Wrap by Greenleaf Foods MIDWEST CENTRAL BRAZOS NATURAL FOODS Bryan TX VITAMIN MINERAL SUPPLEMENT B12 Methylcobalamin by Natural Factors SPECIALTY SUPPLEMENT Curamin by Terry Naturally HERBS BOTANTICALS Tumeric Force by New Chapter FUNCTIONAL FOOD BEVERAGE Hydrating Serum with Hyaluronic Acid by derma e PERSONAL CARE Kombucha by GT s HOT PRODUCT OF THE MONTH Tikka Masala Simmer Sauce by Maya Kaimal VIRGINIA S HEALTH FOODS Mobile AL VITAMIN MINERAL SUPPLEMENT Once Daily Multi by mykind Organics (Garden of Life) SPECIALTY SUPPLEMENT Skinny Magic by HerbShop Inc. HERBS BOTANTICALS Tumeric Curcumin by Doctor s Blend FUNCTIONAL FOOD BEVERAGE Beautiful Curls by Alaffia PERSONAL CARE Ashwagandha Chai by REBBL HOT PRODUCT OF THE MONTH Steel Libido Red by Irwin Naturals NORTHWEST WEST MOUNTAIN VALLEY FOODS Kalispell MT VITAMIN MINERAL SUPPLEMENT Collagen by Vital Proteins SPECIALTY SUPPLEMENT HCP Formulas by Abzorb (Vitamin & Nutrient Optimizer) HERBS BOTANTICALS Hair Skin & Nail Support by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Golden Milk by Gaia Herbs PERSONAL CARE Lubricant by Good Clean Love HOT PRODUCT OF THE MONTH Super Quercetin by Bluebonnet HOP IN FOR HEALTH Thornton CO VITAMIN MINERAL SUPPLEMENT Living Green Liquid Get Multi by Irwin Naturals SPECIALTY SUPPLEMENT Good Hair by Century Systems HERBS BOTANTICALS Cranberry & Buchu Concentrate by Nature s Sunshine FUNCTIONAL FOOD BEVERAGE SmartMeal (Vanilla) by Nature s Sunshine PERSONAL CARE Ear Candles by Sage Mountain HOT PRODUCT OF THE MONTH Hydrogen Peroxide (35% food grade) by O-W & Company Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com nordicnaturals for info about this advertiser Go to www.vitaminretailer.com naturesplus advertiser Go to www.vitaminretailer.com naturalfactors for info about thisfor info about this advertiser TRENDINGNOW Probiotics in Functional Foods hen one hears the word probiotic that individual may initially be inclined to think of it as a supplement in its most physical form a tablet or capsule. Who can blame the person-- up until recently that s how they ve been sold. Probiotics which are live bacteria and yeasts that help the digestive system have two common types lactobacillus and bifidobacterium. Both can be found in select foods such as yogurt cheese and other dairy products but oftentimes this is not sufficient enough to meet the body s need to replenish itself of good bacteria. Probiotic supplements have helped fill the void. However the game has changed. Now more manufacturers are beginning to produce functional foods and beverages--food products that provide health benefits in addition to their basic nutritional value according to MerriamWebster s Dictionary--that contain probiotics. W BY NICHOLAS SARACENO Probiotic Advantages Over the years probiotics have been used to prevent diarrhea gas and cramping caused by antibiotics. They have also been acknowledged for aiding the immune system. With the upside presented by this supplement now being combined with everyday products the possibilities seem limitless. Not all probiotics are created equal however the functionality and benefits vary depending on the type of food containing the bacteria shelf life stored temperature and more noted Bill Moses co-founder and CEO of California-based KeVita. The shelf life of a product is just as important as any other factor being that it refers to how long an item can be stored until it is no longer deemed safe to consume. According to Euromonitor healthy food product sales are predicted 10 VITAMIN RETAILER to reach 1 trillion which can lead many to believe that it s partially attributed to this exact reason. Ohio-based Ganeden an ingredient supplier that creates probiotics that are currently being utilized in food has been able to use this concept to its advantage. Previously consumers were limited in ways to consume probiotics usually through refrigerated dairy or in pill form said Mike Bush president of Ganeden and executive board president of the International Probiotics Association. This made it difficult for consumers with diet restrictions and for many who experience pill fatigue. Ganeden found a solution with its patented probiotic strain GanedenBC30. The probiotic can survive through most manufacturing processes without requiring special technologies or changes--making it one of the only probiotics that can be used in food and beverages outside of the refrigerated dairy category. Its natural protective spore makes it highly stable and allows it to survive through manufacturing shelf life (up to three years) and the gastric acidity of the stomach creating endless opportunities to add it to almost any product. Probiotic Tonic has noticed a pattern in consumer preference. More people are making healthier choices like switching from soft drinks to low-sugar sparkling beverages noted Moses. People want to reap the optimum benefits from their simple day-today choices--therefore they are evaluating sugar calories vitamins minerals and most importantly probiotics. We ve noticed a consumer shift from supplements to functional beverages and foods that can and will validate their decision based on usefulness taste and affordability. Furthermore the fact that many ordinary foods such as corn apples and milk now contain GMOs (genetically modified organisms) has also impacted many people s decisions when food shopping. Kristen Perschon manager of Vitamin Retailer s Retailer of the Year World of Nutrition in Idaho pointed out that the pesticides common in food production have resulted in not only a rise in inflammatory-related diseases but an increase in chronic digestive issues as well. Essentially some consumers who may have initially been skeptical of taking probiotics have gained interest due to the complications that resulted in doing otherwise. Technology Simply put the concept of probiotics being found in functional foods could not be possible without the spore-forming bacteria being able to survive higher heat from pasteurization as stated by Matt McLean founder and CEO of Florida-based Uncle Matt s Organic. Such technology has set the bar for future food innovations to come. Consumers will continue to expect greater benefits which will require additional oversight from scientists and manufacturers. As Michel Sirgent probiotic supplement manufacturer Bio-K (Laval QC Canada) vice president U.S. sales stated The challenge with probiotic fortified functional foods is that very few if any guarantee specific well-characterized probiotic strains nor do they guarantee survival and gut colonization to ensure the health benefits associated to probiotics. On a related note it is important to know that how a probiotic is manufactured has a great impact on its behavior and ability to deliver health benefits. VR Gaining Popularity Today people have become fully aware of the health risks that products especially soft drinks and processed foods present. Many contain high amounts of not only sugar but also artificial flavoring neither of which benefits the body in a positive way. KeVita for instance who recently launched its new Cleaning WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com nowfoods for info about this advertiser Go to www.vitaminretailer.com gardenoflife for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com NPA Launches Warning Letter Database for Member Companies he Natural Products Association (NPA) is announcing the launch of its warning letter database. This database will be a free online tool for NPA members to view violations against the dietary supplement good manufacturing practices (GMPs) which are deemed as technical adulterations by the FDA (U.S. Food and Drug Administration) dietary supplement labeling regulation and making unauthorized health claims on products labels and in labeling. Regulatory compliance and QA QC (quality assurance quality control) personnel of dietary supplement manufacturing facilities own label distributors companies and retailers can use this information to monitor and track the top GMP violations by year and see how those trends are changing. The database will also allow end users to create their own reports. T According to NPA CEO and Executive Director Dr. Daniel Fabricant NPA is proud to announce a database for the industry that is more than just warning letters. It differentiates itself by capturing enforcement actions from various agencies. While it is searchable in many different ways you would think a warning letter database would be it is also being designed to search disease claims claim categories and allow for customized reports by member end users. The database is also beneficial for those responsible for labeling compliance to avoid the introduction of misbranded products into interstate commerce and those marketing with claims. The database also tracks enforcement actions taken by various agencies against companies. The database contains more than 440 warning letters that have been publicly released by the FDA in addition to the enforcement actions taken by the DOJ (Department of Justice) FDA and FTC (Federal Trade Commission) since 2008. It is searchable by company name product name issue date regulation disease claims claim category and FDA action taken. The comprehensive database is also a valuable tool not only for dietary supplement manufacturers but retailers or consumers who want to see if FDA has found any issues with a company s GMPs before purchasing their products. NPA will update the database weekly. The comprehensive database is a tool not only for dietary supplement manufacturers but also retailers or consumers who want to see if FDA has found any issues with a company s GMPs before purchasing their products. For more information visit www.npainfo.org. NPA Seeks Vitamin Inclusion in WIC Program n July Natural Products Association (NPA) submitted comments to the Institute of Medicine advocating for expanding access to vitamins for low-income mothers and children. The NPA submitted its comments as part of a Congressionally mandated study that will examine the impact of expanding the supplemental nutrition program for women infants and children (WIC) to cover certain vitamin and mineral products. Programs like WIC are a critical benefit for millions of families and there s no reason why we shouldn t look for ways to expand the program because every child in our community and across the country deserves the same opportunity at a healthy and successful life regardless of income said Daniel Fabricant PhD executive director and CEO of NPA. NPA urges the Institute of Medicine to consider including multivitamin supplements under the WIC program. The Journal of the American Medical Association recently released a study concluding that Americans in or near poverty are not improving their diets as quickly as more affluent Americans. The percentage of lower income Americans with poor diets declined from 68 percent in 2003 and 2004 to 61 percent in 2011 and 2012. For more affluent Americans the rate declined from 50 percent to 36 percent. The NPA also requested that the period for evaluation of foods made eligible to WIC participants be made more frequent than once every 10 years. For more information please visit www.npainfo.org. Utah Attorney General Visits Twinlab Manufacturing Facility winlab (American Fork UT) recently hosted Utah s Attorney General Sean Reyes in a tour of the company s state-of-the-art 178 000-square-foot laboratories and production facilities located at the base of the Wasatch Range. We re delighted that Attorney General Reyes could visit our Reyes (c) tours facility research and production facilities where our daily mission is to help people feel better look better perform better and live more fulfilling lives through superior nutritional products said Naomi Whittel Twinlab CEO. We share the attorney general s commitment to the highest standards of professionalism transparency and trust--rolling up your sleeves and hitting the target by doing it the right way. This is how Twinlab has created a legacy brand trusted by retailers consumers and partners in over 55 countries since our founding in 1968. At a time when fewer and fewer nutritional brands make their own products Twinlab remains the exception. Our meticulous supply chain produces hundreds of premium products used by millions of people every year worldwide said Whittel. We provide healthy answers for life for every age and every stage-- from pre-natal to anti-aging--including medicinal tea vitamins minerals supplements weight loss weight gain and sports family of brands and even a specialized line to support the nutritional needs of Bariatric surgery patients. Twinlab makes its own products in the USA and provides jobs for 152 employees in Utah with a total 235-employee headcount nationwide. Control over quality from start to finish is absolutely critical added Greg Grochoski chief science officer. We research formulate build test market and sell our products so we take great care at every stage of the supply chain. For more information visit www.twinlab.com. I T 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com essentialformulas for info about this advertiser INDUSTRYNEWS Supplementation During Pregnancy is Critical n response to a report titled Vitamin Supplementation in Pregnancy published in the Drug and Therapeutics Bulletin Duffy MacKay ND senior vice president scientific and regulatory affairs with the Council for Responsible Nutrition (CRN) issued the following statement Reputable medical organizations including the American Academy of Pediatrics the Endocrine Society and the American Thyroid Association recommend that pregnant women take a multivitamin as a way to assure they are getting adequate nutrients such as folic acid and iodine that are critical for the development and well-being of the fetus as well as for their own health. In fact iodine is now I recognized as a nutrient so critical to the cognitive development of the baby during pregnancy that CRN recently developed guidelines urging the dietary supplement industry to ensure that prenatal multivitamins contain at least 150 mcg of iodine daily. MacKay continued We know that Americans are not getting all the nutrients they need from food alone. So while it s ideal to strive to get the Recommended Daily Allowance (RDA) of key nutrients from diet only realistically there will be shortfalls and dietary supplements fill those gaps. Pregnancy is no time to gamble. The alarming headlines that issued after this report published could lead to serious repercussions. We hope that other health organizations and health care practitioners will step up and speak out against the irresponsible nature of this report in order to protect the health of our pregnant population. For more information visit www.crnusa.org. Go to www.vitaminretailer.com reddremedies for info about this advertiser 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com genesistoday for info about this advertiser INDUSTRYNEWS Herbalife to Restructure and Pay 200 Million to Settle FTC Charges erbalife International of America Inc. Herbalife International Inc. and Herbalife Ltd. have agreed to fully restructure their U.S. business operations and pay 200 million to compensate consumers to settle Federal Trade Commission (FTC) charges that the companies deceived consumers into believing they could earn substantial money selling diet nutritional supplement and personal care products. In its complaint against Herbalife (Los Angeles CA) FTC also charged that the multi-level marketing company s compensation structure was unfair because it rewards distributors for recruiting others to H join and purchase products in order to advance in the marketing program rather than in response to actual retail demand for the product causing substantial economic injury to many of its distributors. According to the FTC s complaint Herbalife claims that people who participate can expect to quit their jobs earn thousands of dollars a month make a career-level income or even get rich. But the truth as alleged in the FTC complaint is that the overwhelming majority of distributors who pursue the business opportunity earn little or no money. The settlement announced on July 15 requires Herbalife to revamp its compensation system so that it rewards retail sales to customers and eliminates the incentives in its current system that reward distributors primarily for recruiting. In addition the order imposes a 200 million judgment against Herbalife to provide consumer redress including money for consumers who purchased large quantities of Herbalife products and lost money. Information on the FTC s redress program will be announced at a later date. Go to www.vitaminretailer.com generexlabs for info about this advertiser 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 NOW Website Expands Retailer Search Function Introduces Canadian Version llinois-based NOW has launched a newly designed responsive website which expands upon the company s support of natural product retailers as well as offering a Canadian version of the site. Streamlined and intuitive the new site design makes it easier to find information on products quality safety retailer locations food and personal care recipes and much more according to the company. The new site also makes it easier to search through NOW s 1 400-plus products by attribute such as made without gluten organic or non-GMO (genetically modified organism). The site is responsive across all I platforms from smartphones to desktop computers. With NOW s characteristic commitment to information and education the site also introduces a new Recipe and NOWledge database repository for food and essential oil recipes articles and news on health topics product FAQs research and infographics among others. The manufacturer s commitment to encouraging consumers to buy products from local independent retailers is front and center with a robust Store Locator function. When a visitor to the site views product information each page includes a visible search field that says Support Local Business. Find your local retailer NOW. Search results include a user-friendly locator map and the option to call the store making the most of smartphone functionality. For the first time ever a Canadian version of the site is available at www.nowfoods.ca which shows the NOW products sold in Canada and allows people to find Canadian stores that carry them. For more information visit www.nowfoods.com. Go to www.vitaminretailer.com get for info about this advertiser SEPTEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 19 INDUSTRYNEWS Sports Nutrition Brand Optimum Nutrition Celebrates 30 Years llinois-based Optimum Nutrition (ON) recently revealed plans to celebrate 30 years of helping athletes achieve their fitness goals. Founded in 1986 ON has helped to define the modern sports nutrition industry through its commitment to quality and innovation. To mark the occasion of its 30th year ON is engaging its fans with themed I promotions and is introducing a commemorative edition of ON Gold Standard 100% Whey its bestselling product in Birthday Cake flavor. Over the course of three decades Optimum Nutrition has had a singular mission to deliver sports nutrition products that will help our athletes achieve their personal goals said Alpesh Patel senior vice president of global marketing for Optimum Nutrition and Isopure. That fuels our unrelenting commitment to innovation consistent quality and ingredient transparency. ON is one of the few sports nutrition companies to operate its production facilities. From its entrepreneurial beginnings to a 23 000-square-foot office warehouse space ON has grown to include four state-of-the-art NSFcertified production facilities occupying more than 1.5 million square feet of operating space including its global headquarters. From now through the remainder of the year ON will introduce ways for fans of the ON brand to celebrate the 30-year milestone--starting with the introduction of a special limited edition product and associated sweepstakes. ON s Gold Standard 100% Whey in Birthday Cake flavor is available at retailers nationwide and fans of ON are invited to participate in the Gift of Fitness 30 Year Anniversary Giveaway on-pack promotion through October 31 2016. For more information visit www.optimumnutrition.com. Go to www.vitaminretailer.com hyalogic for info about this advertiser 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com cvc for info about this advertiser INDUSTRYNEWS Applegate Announces Commitment to Cleaner Food System With No GMOs A pplegate a natural and organic meat brand out of New Jersey recently announced its commitment to remove genetically modified organisms (GMOs) from its entire supply chain--from animal feed to finished product--and gain third-party certification. The announcement comes as Applegate launched its first-ever Non-GMO Project Verified products Applegate Organics Chicken Nuggets and Applegate Organics Gluten-free Chicken Nuggets. In June 2015 the company successfully removed GMO ingredients from all products however today s move goes further down the supply chain to animal feed and includes third-party verification. The announcement is a monumental undertaking as the vast majority of animal feed crops in the United States corn (88 percent) and soy (94 percent) are genetically modified according to experts. It s very significant that today Applegate is promising to go even further on our quest for transparency and traceability in removing GMOs from our entire supply chain including the most problematic part--animal feed said Steve Lykken Applegate president. A year ago Applegate became a standalone subsidiary of Hormel Foods with the promise that we would continue to lead in changing the meat we eat and that s exactly what we re doing. For more information visit www.applegate.com. Sprouts Continues Partnership With Vitamin Angels F or the fourth consecutive year retailer Sprouts Farmers Market is partnering with the non-profit Vitamin Angels to support health and nutrition for children. Sprouts has already donated more than 540 000 to the organization helping 2.1 million children according to the company. Sprouts based in Arizona aims to help connect an additional 2.4 million undernourished children with life changing and life-saving nutrients through two in-store campaigns in 2016 at locations from coast to coast. Twenty-five cents of any products tagged with an angel are to be donated to Vitamin Angels. Guests can choose from nearly 1 000 vitamins and supplements in the store representing more than 60 participating brands. The second in-store fundraiser a register round up will be held in October. At checkout participants can simply ask to have their purchase total rounded up to the nearest dollar or make a 1 5 or 10 donation. One hundred percent of the funds raised in both promotions will be donated to Vitamin Angels. Sprouts has been a terrific partner for Vitamin Angels because they believe in our program and have been out in the field with us. From these experiences they re able to inspire thousands of team members and shoppers to take part in change said Howard Schiffer president and founder of Vitamin Angels. Having partners who believe and are committed to helping us provide a solution to malnutrition on a long-term basis is critical. For more information visit www.sprouts.com vitaminangels. Alkaline Water Co. Lands Ingles Markets Boosts Distribution he Alkaline Water Company Inc. the Arizona-based producer of bottled alkaline drinking water packaged and sold in 500-ml 700-ml 1-liter 3-liter and 1gallon sizes under the trade name Alkaline88 announced that Ingles Markets Inc. a supermarket chain of 203 stores is launching Alkaline88 products in their stores in the Southeastern United States. They will be placing the one gallon three liter and oneliter sizes in all 203 stores. This follows similar moves by other major chains including United Supermarkets Winn Dixie and Harvey which are now distributing the company s T Go to www.vitaminretailer.com healthplus 22 VITAMIN RETAILER products as more retailers and consumers recognize the health and dietary benefits of alkaline water. Alkaline Water Company President and CEO Steven P. Nickolas noted Ingles is a preeminent supermarket chain and along with Winn Dixie gives us a very strong retail presence throughout the South. Since opening one of our six manufacturing facilities in Georgia it has allowed us to synergize our growth in the Southeastern United States. Ingles is a key part of that strategy. For more information visit www.alkaline88.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com herbatint for info about this advertiser INDUSTRYNEWS CRN Applauds President Obama s Swift Signing of Federal GMO Labeling Bill I n response to President Obama s signing of S.764 the Biotech Labeling Solutions Act the Council for Responsible Nutrition (CRN) issued the following statement by Steve Mister president and CEO CRN We extend thanks to President Obama for his signature of S.764. This law is a constructive and practical solution for consumers seeking to educate themselves about whether food products contain genetically engineered ingredients in order to make informed purchasing decisions. Further CRN acknowledges the bipartisan efforts of Representatives Mike Conaway (R-TX) Collin Peterson (D-MN) Mike Pompeo (R-KS) and G.K. Butterfield (D-NC) and Senators Pat Roberts (R-KS) and Debbie Stabenow (DMI). Demonstrating strong leadership their resolution showed an impressive spirit of compromise by putting the needs of consumers first. Now that the implementation of the law is in the hands of the U.S. Department of Agriculture CRN is optimistic that rules will be promptly developed and issued so that our industry can provide feedback on the new regulations. Consumers will be well-served by a single federal requirement to allow them more information about the foods they eat and serve their families. For more information visit www.crnusa.org. Clinical Study Shows that Ester-C Stays in the Body Longer new clinical study conducted by New York-based NBTY demonstrated that Ester-C a patented form of vitamin C stays in immune cells longer than regular vitamin C (ascorbic acid) currently on the market. The study published in SpringerPlus reports that Ester-C significantly increases vitamin C concentrations in white blood cells (leukocytes cell of the immune system) up to 24 hours following a single oral administration of 1 000 mg of vitamin C. This is the first clinical trial comparing vitamin C retention in leukocytes between Ester-C and ascorbic acid in both male and female nonsmokers. In this double-blind placebo-controlled crossover trial 30 healthy subjects aged 18 60 years were randomized to receive placebo (0 mg vitamin C) ascorbic acid (1000 mg vitamin C) and Ester-C (1000 mg vitamin C) each preceded by a seven-day washout period. The Ester-C group had a significantly higher mean concentration Go to www.vitaminretailer.com mineralbiosciences change in leukocyte vitamin C while there A was no change in the ascorbic acid or placebo groups. The Ester-C group also had a significantly higher percent change in leukocyte vitamin C compared to ascorbic acid at eight and 24 hours after the oral consumption. Dr. Susan Hazels Mitmesser author of the study and senior director of nutrition & scientific affairs at NBTY said This study is a great example of the commitment NBTY has to scientific diligence around our product innovations. As new ingredients and areas of research emerge our scientific leadership will continue to be a priority and a differentiator in the scientific community and the supplement market with NBTY products leading the way. For more information visit www.ester-c.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 24 VITAMIN RETAILER Go to www.vitaminretailer.com scandinavian for info about this advertiser INDUSTRYNEWS NPA to Meet With Congressional Task Force takeholders will submit comments to the Congressional Task Force that will examine Puerto Rican AO 346 as a result of Natural Products Association s (NPA) grassroots and government relations efforts. NPA will work directly with the Task Force to provide input on the damaging effects of administrative order (AO) by meeting will all eight of its members in the coming weeks. NPA was the only industry trade association to work directly with Congress during the passage of PROMESA to ensure that this issue would be addressed by the Task Force. NPA s grassroots network played an instrumental role in getting Congress to look at this critical issue for Puerto Rico and the natural products industry. NPA will work directly with the Task Force to inform its members of the damaging impact this order will have on consumers and economic growth in Puerto Rico S said Daniel Fabricant PhD CEO and executive director of NPA. We are optimistic that the report will encourage the federal government to remove economic impediments that keep Puerto Ricans from enjoying the extensive health benefits of dietary supplements and other natural products. AO 346 created new barriers to retailers and distributors of natural products in Puerto Rico imposing new fees and unnecessary regulations that make it difficult for these products to reach stores in Puerto Rico. With millions of Puerto Ricans utilizing natural supplements the Order threatens both personal and economic health for those on the island. NPA and its congressional allies including Rep. Ryan Zinke (R-MT) urged the Task Force to include AO 346 in its investigations and successfully worked to include it in the Task Force s directives in PROMESA. The bipartisan task force includes notable members of both parties and both chambers and they are now requesting input from both public and private stakeholders. In a joint statement they said they desire any insights that experts can provide to identify what reforms are needed to grow the Puerto Rican economy and promote prosperity on the island. The Task Force accepted stakeholder input through September 2 and will issue a report on Puerto Rico s economic status and recommendations going forward by December 31 2016. For more information visit www.NPAinfo.org. Nature s Way Donates 1 Percent to Forest Conservation Efforts ature s Way Brands LLC based out of Wisconsin is donating 1 percent of its gross revenue from select products to the Rainforest Alliance. The donation will help support the international nonprofit to conserve biodiversity ensure sustainable livelihoods and promote the rights and well being of workers their families and communities. Nature s Way was born from the earth in 1968 and our mission is to promote better health through the power of nature said Michael Devereux president and CEO of Nature s Way. We are proud to support the Rainforest Alliance a top-rated charity that is helping create a world where people and planet prosper together. Nature s Way Brands LLC said it would donate up to 100 000 to the Rainforest Alliance based on the sales of total whole herbs herbal formulas and standardized herbal extracts from June 1 to August 31 2016. We are excited about this opportunity with Nature s Way a company that has been involved in the environmental community for more than 47 years said Ana Paula Tavares executive vice president of the Rainforest Alliance. We appreciate Nature s Way s extraordinary commitment to support our mission with the goal of furthering responsible environmental and social stewardship through our work around the globe. For more information visit www.naturesway.com. GNC Honors Polyphenolics Shrikhande for Excellence in Innovation N R etailer General Nutrition Corporation (GNC recently honored Polyphenolics retired President Anil Shrikhande for his pioneering contributions to the nutrition industry. GNC CEO Dr. Shown left to right Guru Ramanathan presented Dr. Guru Ramanathan Chief Shrikhande with the Career Award Innovation Officer and Senior for Excellence in Innovation. Vice President General During the presentation Nutrition Corp. Dr. Anil Ramanathan described his Shrikhande retired president admiration of Shrikhande s concept of Polyphenolics and Mike of developing a premium grape seed Archbold Chief Executive Officer General Nutrition extract product to help maintain Corp. normal blood pressure. The result was Polyphenolics MegaNatural-BP. Calling this concept exceptional Ramanathan credited Shrikhande with contributing to innovation in the nutritional space. GNC recognized other potential uses for this unique ingredient over the years and has included MegaNatural-BP not only in formulations to support blood pressure maintenance but also in several sports nutrition supplements and a male performance product as well. Shrikhande accepted the award stating To be getting this from a customer with such a great international reputation is so meaningful. MegaNatural-BP Premium Grape Seed Extract has shown in three clinical studies to support healthy blood pressure within the normal range with no adverse side effects. It has four U.S. patents and numerous patents issued worldwide and has been researched both in the lab and in double-blind placebo-controlled human clinical trials. With each trial results confirmed its ability to manage prehypertension in at-risk subjects susceptible to cardiovascular disorders. For more information visit www.gnc.com. (Continued on page 34) WWW.VITAMINRETAILER.COM SEPTEMBER 2016 26 VITAMIN RETAILER Go to www.vitaminretailer.com naturesplus for info about this advertiser RESEARCHUPDATE Most Siblings of Food Allergic Kids Do Not Have Food Allergy amilies with a child who has food allergy often wonder if a younger sibling should be screened before introducing potentially allergenic foods. According to a study published in the Journal of Allergy and Clinical Immunology in Practice this approach may be unwarranted given the high rate of false-positive test results and low risk of food allergy in siblings. Our data suggests that the risk of food allergy in siblings of an affected child is only minimally higher than in the general population said lead author Ruchi Gupta MD MPH pediatrician and researcher at Ann & Robert H. Lurie Children s Hospital of Chicago and associate professor of Pediatrics and Medicine at Northwestern University Feinberg School of Medicine. We also observed that testing might show sensitization to peanuts in a child who has never had peanuts for example but F that might not mean that eating a peanut will provoke allergic symptoms in that child. The study found that the majority (53 percent) of siblings of food allergic children showed food sensitization with testing but did not experience food allergy symptoms. An additional onethird of siblings tested negative and had no allergic reactions to food while only 13.6 percent of siblings had a true food allergy. Our findings help support the National Institute of Allergy and Infectious Diseases practice guidelines to not screen siblings before the child s initial exposure to a food said Gupta. Routine screening without a history of allergic food reactions might lead to unnecessary food avoidance in kids who can actually tolerate that food which impacts quality of life and nutrition. Food avoidance also increases the risk of developing an allergy to that food. A total of 1 120 children participated in the study including food allergic kids and their biological siblings. Food allergy status was determined by applying a set of stringent clinical criteria to data gathered from a questionnaire-based interview as well as results of specific IgE blood test and skin prick testing. For more information visit http acaai.org. Proper Maternal Folate Level May Reduce Child Obesity Risk P roper maternal folate levels during pregnancy may protect children from a future risk of obesity especially those born to obese mothers according to a study led by researchers funded by the National Institutes of Health (NIH). The study published online in JAMA Pediatrics was funded by NIH s Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD). Obesity in children and adults is a serious health issue in the U.S. contributing to such conditions as heart disease stroke and type 2 diabetes. During pregnancy maternal obesity also increases the risk for a range of pregnancy complications such as stillbirth birth defects and preterm birth. Furthermore babies born to obese mothers have long-term health risks including a higher risk of obesity in childhood. Folate an essential B vitamin reduces the fetus risk for neural tube defects which are malformations affecting the brain spine and spinal cord. The U.S. Centers for Disease Control and Prevention recommends that women of childbearing age take 400 micrograms of folic acid (a synthetic form of folate) daily to reduce their children s risk for neural tube defects. However the role of maternal folate levels on a child s future obesity risk was not known especially among those born to mothers who are obese during pregnancy. In their study the researchers investigated the health outcomes of mothers and children (ranging from 2- to 9years-old) in the Boston Birth Cohort a predominately low-income minority population with a high prevalence of maternal and child obesity. The study team analyzed health records from more than 1 500 mother-child pairs including information that was collected before during and after pregnancy. To gauge a mother s folate level during pregnancy the researchers measured folate from stored plasma samples that were collected two to three days after delivery. The study team found a wide range of maternal folate levels but observed an L-shaped relationship between maternal folate levels and child obesity. In other words the lowest levels of folate correlated with the highest risk of child obesity. When folate levels reached approximately 20 nm L which is within the normal range for adults further increases in folate levels did not confer additional benefits indicat- ing a threshold or ceiling effect. According to the researchers this threshold is higher than the standard cutoff for diagnosing folate deficiency (less than 10 nm L). Obese mothers in the study tended to have lower folate levels than normal weight mothers. However when the researchers examined obese mothers only they found that children of obese mothers with adequate folate levels (at least 20 nm L) had a 43 percent lower risk of obesity compared to children of obese mothers with lower folate (less than 20 nm L). The children in the latter group had higher body mass index-for-age z-scores (BMI-z)--a measure of body fat in children. According to the authors establishing an optimal rather than minimal folate concentration may be beneficial for women planning a pregnancy especially obese women. For more information visit www.nichd.nih.gov pages index.aspx. 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com vibrant for info about this advertiser RETAILFUNDAMENTALS Steven Shapiro Esq. in Social media are websites and applications that enable people to create and share information and to interact on line. These include Facebook Twitter Tumblr Instagram Snapchat YouTube and Pinterest. Personal blog sites can also fall within this category. Many companies large and small have found social media to be a new and inventive tool to communicate with their consumers. Social media can be great but if you use it it is critical to understand that regulators view social media as a new form of advertising entitled to no special status or protection. Even if you do not fully understand social media the U.S. Food and Drug Administration (FDA) and the U.S. Federal Trade Commission (FTC) have indicated that they do and are actively monitoring how it is being for advertising and product 30 VITAMIN RETAILER W hat is social media Something that your kids seem absolutely addicted to but that you have no understanding of or interest promotion. As an example the pharmaceutical company Duchesnay Inc. received an FDA warning letter (www.fda.gov downloads drugs guidancecomplianceregulatoryinformation enforcementactivitiesbyfda w arninglettersandnoticeofviolationletterstopharmaceuticalcompanies ucm457961.p df) after Kim Kardashian a compensated endorser took to Instagram and Facebook to tout how the prescription drug DICLEGIS helped with her morning sickness but omitted any risk information and other material facts. As stated in the warning letter The social media post however entirely omits all risk information. We note the statement [F]ind out more www.diclegis.com ww.diclegisImportantsafetyinfo.com[ ] appears at the end of the social media post however this does not mitigate the misleading omission of risk information. By omitting the risks associated with DICLEGIS the social media post misleadingly fails to provide material information about the consequences that may result from the use of the drug and suggests that it is safer than has been demonstrated. The FDA further objected to the fact that Kardashian s posts also omitted important information concerning limitations on the use of the product for certain women. The matter appears to have been resolved with some corrective social media advertising on the part of Kardashian. If the information being presented in the social media is obviously coming directly from the company such as on a company Facebook or Twitter site then for the most part the traditional rules generally applicable to all advertising apply. As advertising the FTC requires that the information presented be truthful non-misleading and adequately substantiated. In the area of dietary supplements FDA is not only reviewing company websites but also as evidenced by numerous recent warning letters citing companies for claims made on their Facebook Twitter and other social media sites. If a company cannot make a disease claim about its product on its WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com mercola for info about this advertiser RETAILFUNDAMENTALS label or the company website there is no reason to believe that such claims would somehow be acceptable on a company controlled social media site. Moreover there is an obligation for companies to monitor the social media sites under their control and scrub improper information that may be posted by consumers. It should be intuitive that a site controlled by a company that markets dietary supplements cannot be permitted to become a discussion place for how the company s products can be used to treat or cure diseases. For example in an October 2015 warning letter to MPH Nutrition LLC (Chicago IL) concerning the marketing of Omega-3 with alleged therapeutic claims establish[ing] that the product is a drug because it is intended for use in the cure mitigation treatment or prevention of disease FDA stated your Facebook page also contains evidence of intended use in the form of personal testimonials recommending or describing the use of products for the cure mitigation treatment or prevention of disease. The following is an example of such testimonial which is endorsed or promoted by your firm Your firm liked the following visitor post dated July 27 2015 For years I have been told that my brain will not heal and that I will be forced to deal with the lasting effects of my concussions. For the first time in a decade I believe that there is something that can help me and that is Re Mind Recover. I highly recommend this product to anyone that plays contact sports and has felt the lasting effects of a head injury. This product delivers more than relief from the effects of concussions it provides hope that the brain can heal with the proper help. Thank you Re Mind Recover. www.fda.gov iceci enforcementactions w arningletters 2015 ucm465731.htm. Where the regulation of social media becomes truly interesting is on sites where there is no obvious company affiliation. In addition to substantiation issues the FTC has focused on the need for adequate disclosures of any potential relationship between the endorser and the company. For example imagine being on a social media site with no obvious affiliation to any company reading posts or viewing videos and seeing a favorable review of a new product. Would it influence your decision if you knew that the poster worked for the company that sold the product or had been paid or received other compensation to tout the product Would such information affect how you perceived the review 32 VITAMIN RETAILER According to FTC if there is a connection between the endorser and the marketer of the product that would not be obvious to consumers and could affect how the endorsement may be viewed then the connection must be clearly disclosed. An endorser who is related to people at the company does business with the company or is an actual employee of the marketer may be expected to have some bias in their review. To allow the potential for bias to be considered by consumers viewing the social media such connections must be clearly disclosed or the post is deemed misleading. If a company cannot make a disease claim about its product on its label or the company website there is no reason to believe that such claims would somehow be acceptable on a company controlled social media site. The FTC s Endorsement Guides What People Are Asking advises An endorsement must reflect the honest opinion of the endorser and can t be used to make a claim that the product s marketer couldn t legally make. www.ftc.gov tipsadvice business-center guidance ftcsendorsement-guides-what-people-are-asking when. Employee Policy Speaking of company employees this raises an additional issue which all companies would be wise to immediately address if they have not done so already. A policy should be created to address employee use of social media that references the company or any products that it markets. In this day and age and particularly in the dietary supplement marketplace having such a policy is critical and can be beneficial in defending an enforcement action. A company can choose to ban its employees from such discussions in social media or it can set clear limits and require specific disclosures. According to FTC if a company allows its employees to use social media to discuss products then the employee relationship must be disclosed--as part of the endorsement--not merely on the profile page where it may not be likely to be seen. It can also be misleading if the endorser has been paid or given something of value not just cash even a free sample to promote a product. Imagine being given a free product and asked to tweet about it of course you would be more likely to rave about its benefits. One of FTC s examples discusses travel websites. In planning a vacation and choosing a hotel many people scan consumer reviews. You do your research and find some glowing reviews. If you knew that the hotel had paid bloggers to write the reviews or had allowed them to stay at the hotel for free would that affect the weight that you would attribute to the review Of course it would. FTC has also indicated that providing rewards to encourage reviews on social media where material connections cannot be disclosed is discouraged (Richard Cleland assistant director FTC Division of Advertising Practices presentation at the CRN Regulatory Summit May 5 2016). Additionally both FTC and FDA are concerned with social media endorsements from people who achieved results beyond what could be expected by the typical user and beyond what the company can legitimately substantiate. For example even if an endorser actually lost a considerable amount of weight using the product if the marketer cannot substantiate the endorser s experience as being the typical result for most users then the endorsement must clearly describe what the expected results will be something that can be difficult with 140 Twitter characters. There are several examples of FTC enforcement concerning social media. In November 2011 in one of the first enforcement actions involving social media the FTC released a letter concerning a blogging campaign intended to build interest in ads that Hyundai Motor America was premiering during Super Bowl XLV. The FTC s concern was whether the bloggers involved in the campaign some of whom had been given gift certificates as an incentive to include Hyundai links in their posts were told to disclose that they had received compensation or were told not to. The FTC chose not to recommend enforcement after considering several factors including that Hyundai had not been informed of the use of the gift certificates WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com naturalfactors for info about this advertiser RETAILFUNDAMENTALS which only some of the bloggers had received and that some had revealed the compensation. The reason that Hyundai had not been informed was that the actions had been taken by a media company and not Hyundai directly. Perhaps more importantly and one must remember that the FTC s position is that advertisers can be legally responsible for the actions of those working directly or indirectly for them such a PR and media companies is that the actions were the result of an individual who had violated Hyundai s established media policy that required bloggers to disclose compensation as well as the policies of the hired media company. Additionally when the issue was discovered the media company took prompt action. While one may think that Hyundai was lucky clearly having an established media policy in place was a very smart move. an article and post a picture of the paisley dress. The retailer reviewed and approved the Nylon article which it had paid for. Second Lord & Taylor recruited a team of 50 fashion influencers who were paid between 1 000 and 4 000 to post pictures of themselves in the dress on Instagram all during the same specified weekend. FTC s problem with the campaign was that there were absolutely no disclosures made by the company anywhere. FTC charged that the retailer had falsely represented that the 50 Instagram photos and captions were independent statements of impartial fashion influencers when they were all really part of a paid coordinated campaign. FTC also charged that while the Nylon article was presented in such a way as to make consumers believe that it reflected Nylon s independent opinion about the Design Lab it was really nothing more than paid advertising. Any paid ad that masquerades as an impartial article written by the host magazine violates FTC s guide concerning Native Advertising www.ftc.gov tips-advice businesscenter guidance native-advertising-guidebusinesses. In its Native Advertising Guidance FTC explains that online advertising must be clearly identified as advertising and cannot be formatted in a way to confusingly appear to be news feature articles product reviews entertainment or other non-advertising material. Such an attempt to fool consumers about the source of the material makes it false and misleading. Lord & Taylor settled with the FTC agreeing to be prohibited from claiming that an endorser is an independent user and is now required to disclose material connections and must monitor its influencers which includes obtaining written acknowledgements by said influencers of their duty to disclose any material connections. VR Steven Shapiro is of counsel to Rivkin Radler LLP (www.rivkin.com) and a partner of Ullman Shapiro & Ullman LLP (www.usulaw.com). His practice focuses on the dietary supplement natural products industries with a particular emphasis on FDA and FTC compliance issues including labels labeling and advertising claims. Native Advertising Another interesting matter concerns the retailer Lord & Taylor s campaign in the Spring of 2015 to promote its Design Lab collection of women s wear specifically a paisley asymmetrical dress which involved doing almost everything wrong. First Lord & Taylor contracted Nylon which is an online fashion magazine to run (Continued from page 26) Texas Organic Cotton Farmers to Receive Organic Leadership Award hanks to a pioneering group of farmers organic cotton production in Texas has expanded from virtually nothing in the early 1990s to more than 20 000 acres in 2015 making the Texas High Plains the largest organic cottongrowing region in the United States. In recognition of the group s work and organic vision the farmers of the Texas Organic Cotton Marketing Cooperative (TOCMC) have been selected to receive the prestigious Organic Farmer of the T Organic Trade Association The all-farmer Board of Directors for the Texas Organic Cotton Marketing Cooperative is made up of (front row from left) Jimmy Wedel Carl Pepper Ron Goebel and Darlene Vogler (back row from left) Mark Wilkes Jeff Payne and Cliff Bingham. 34 VITAMIN RETAILER Year Leadership Award from the Organic Trade Association (OTA). The farmers of the Texas Organic Cotton Marketing Cooperative represent the best characteristics of organic farmers--extraordinary vision commitment to a cleaner agriculture and a strong collective spirit said OTA CEO and Executive Director Laura Batcha. OTA is thrilled to be recognizing these Texas organic cotton farmers for their significant contributions to the domestic organic cotton industry and to organic cotton production. The cooperative began with 30 farm families producing 1 400 organic bales and 4 900 transitional bales from about 5 000 acres in 1993. In 2015 its 50 farm family members harvested 14 000 organic bales and 1 200 transitional bales on more than 20 000 acres. They produce 80 to 90 percent of the organic cotton grown in the United States. The farmers of the Texas Organic Marketing Cotton Cooperative will be awarded the Organic Farmer of the Year award as one of the leadership awards presented at the OTA s Annual Awards Celebration on Wednesday September 21 in the kickoff event for Natural Products Expo East. For more information visit www.ota.com. Health Plus Inc. (HPI Chino CA) has appointed Don Edwards as the new vice president of sales and marketing. Before joining HPI Edwards worked more than a decade in sales and sales management in the nutraceutical industry. North American Herb & Spice (Buffalo Grove IL) announced the hiring of a new COO William Bungeroth to provide strategic direction and inspiring leadership to further develop the growth of the company s regional and national accounts. You re Hired WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com xlear for info about this advertiser THE KIDS ARE ALL RIGHT CHILDREN S HEALTH TRENDS IN With more than one-third of United States children taking some sort of vitamin or supplement marketers and retailers give their views on hot market items. By Maryanne Christiano-Mistretta hen it comes to supplements there s a big market for little guys and girls. From day one parents want to make sure growing bodies are getting the proper nutrients. It s estimated that one-third of U.S. children take some sort of daily vitamin according to a researchers at University of California Davis Children s Hospital in Sacramento. Tony Joffe owner of Health Best in New Jersey has approximately 15 lines of supplements for children s health in his store. Children s health is very important he said. It s a priority. A child s well-being has always been hand-in-hand with adult health. Some of Health Best s top-selling children s products include Child Life Hyland s and Nature s Plus which makes Animal Parade. They are solid companies Joffe said. You don t find them in chain stores. Tom Donnelly owner of Autumn Harvest in New Jersey agrees that his W customers put children s health high on the priority list. After all half of his customers are moms. Donnelly said They are pretty educated [on nutrition and supplements] and have a good idea of what they want. Probiotics for Children s Health Autumn Harvest carries a number of children s health products including multiple vitamins vitamin D cold and flu remedies and relaxation products. And since kids are often overprescribed antibiotics probiotics are very popular in his store. In fact in addition to vitamin D and liquid multiples probiotics are the most popular children s supplement. Jamie Morea co-founder of supplement maker Hyperbiotics in Nevada can t deny the importance of probiotics. Gut health begins at birth she said. With digestive probiotics the most important factor is that the bacteria are protected from stomach acids so that they arrive in the small and large intestine alive and can set up shop make their home and start supporting the health of the child. The reality is that most chewables powders and gummies simply cannot have this protection and the probiotics begin dying as soon as they enter the child s mouth. Additionally she said With our PROKids formula we decided to do things differently. We decided to focus on an effective probiotic supplement with the hopes that it would also be wellreceived by children. And we succeeded According to Morea the PRO-Kids tablet is a tiny pearl that can be easily ingested whole or mixed with cold foods. Once swallowed the tablet is moistened by gastric fluids and a gel matrix forms 36 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com carlson for info about this advertiser THE KIDS ARE ALL RIGHT CHILDREN S HEALTH that creates a protective layer shielding beneficial organisms from stomach acids and directing them to release later in their journey. Once inside the gastrointestinal tract probiotics begin to release at consistent levels from the tablet core delivering a potent percentage of living organisms throughout the day and throughout the child s gut traveling deep into the intestinal tract where they are needed most. PRO-Kids and PRO-Kids ENT probiotic formulas were developed to balance the flora both in children s digestive system and in their oral cavity. The balance of flora is critical to keeping them on the path of wellness said Morea. We also know that children are often either on a positive trajectory of optimal health or stuck in a vicious cycle of health habits that can be hard to break. PRO-Kids is patented in 31 countries and according to Morea it s the only controlled-release delivery available for probiotics on the market. She said In vitro lab testing shows that less than 4 percent of the probiotics in most chewables powders and capsules survive stomach acids to deliver any benefit. With patented technology the probiotic organisms in PRO-Kids are released over an eight to 10-hour period so they bypass stomach acids and reach the intestinal tract alive where they are needed most. So your child can experience the full benefits that probiotics have to offer. The formula includes B.infantis the powerful probiotic found in breastfed infants along with other strains to replenish the good bacteria in your child s gut and keep him her healthy by aiding in digestion helping absorb the nutrients from their food and vitamins strengthening their immune system and supporting the gut-brain connection. Hyperbiotics uses a patented manufacturing process that allows them to guarantee a shelf-life of 18 months with no refrigeration. TRENDS IN Good Quality and Good Taste With probiotics for children on the rise companies have been offering the supplements in various forms to entice kids 38 VITAMIN RETAILER to take them such as powders gummies and chewables. However there is a downside--artificial ingredients artificial flavors and sugar like in gummy vitamins Morea pointed out. Children are often used to sweet treats like candy which is the reason so many children s supplements are colored flavored and have added sugars she said. These ingredients may not be in the best interest of the child but it often does entice them to take their vitamins on a daily basis. So even though the demand for probiotics has created a new awareness and is a step in the right direction Morea believes that as an industry there should be better. At Hyperbiotics only the good stuff is used with none of the bad she said adding and the taste is still great. With good flavor in mind PRO-Kids ENT which was designed to support healthy ears nose throat sinuses--and even teeth--comes in a sugar free natural strawberry flavor. Children love it Morea said. In addition to being free of sugar and artificial colors PRO-Kids supplements are also free of lactose soy and gluten. SmartyPants Vitamins in California is another company that strives for a quality children s product without sacrificing deliciousness. Cofounder and co-CEO Courtney Nichols Gould said I think any product that tastes good is clearly the key ingredient in making a kids product. You can make the cleanest highest quality product on the market but if it doesn t taste good it s going to sit on the shelf. SmartyPants is committed to not using synthetic colors artificial flavors sweeteners or preservatives. All SmartyPants products are non-GMO (genetically modified organism) and third party lab tested. In addition to having a product that tastes good Gould also believes that it has to be combined with a format that s easy for parents travels well and doesn t need additional ingredients. Kids Complete is the best-selling product from SmartyPants with Kids Complete Plus Fiber catching up quickly. Gould said They are both top of category on Amazon. I think people know our brand stands for quality and that is important to more and more parents. Gould believes that there s a growing trend for parents to keep their kids healthy in the first place. Challenges associated with any child s sickness such as missing work due to a sick kid makes an investment in preventative health a smart strategy for anyone who has children. It s clear to us that parents are only growing more discerning in the choices they make for supplementation she said. She also feels that allergies are of great and growing concern to parents and that products free of most common allergens such as SmartyPants products are in a category where demand will grow. Baby Wellness UpSpring Ltd. in Texas is yet another company that supports all natural ingredients in children s supplements and frowns upon the synthetics. Co-founder and CEO Lisa Rowe said It s no longer enough to just have a few key vitamins if those vitamins are surrounded by artificial ingredients. Parents are becoming far more selective when choosing products that their children consume and they have all the information they need to make those decisions at their fingertips. UpSpring launched their all-natural Wellbaby liquid vitamin line nearly two years ago with the intent of improving the health and wellness for moms and babies. Rowe said Our Wellbaby line provides the most complete vitamins for babies. It s all natural and easy to give the baby. We love to create innovative products that make life easier. We saw significant opportunities in the vitamins and supplements space to deliver all-natural high-quality products that are easy for moms and children to take. We also want to deliver products with real science and real efficiency behind them. Due to all-natural ingredients low-cost per serving and the easy-to-use dropper the Wellbaby line has done very well Rowe said. The dropper is critical because it allows moms to be sure the baby gets the full dose easily the first time she added. In 2014 UpSpring launched Milkflow a line of natural flavored fenugreek drinkable breastfeeding supplements available in three flavors. We want to help moms breastfeed as long as they want so their babies can keep getting that liquid gold Rowe said. Fenugreek is a WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com naturalfactors for info about this advertiser THE KIDS ARE ALL RIGHT One of the most frustrating things for a parent especially with a child in tow is not being able to find the product easily. -- Lisa Rowe Co-founder and CEO of UpSpring Texas coming into their family s salon in Hewlett New York. In business since 1999 Fairy Tales Hair Care produces an assortment of nontoxic hair care products and bug repellents for children. Barash said that Fairy Tales Hair Care is the happy medium between traditional home remedies and harsh over-thecounter products. For example she noted In the case of lice many feel olive oil and mayonnaise will do the trick for athome remedies. However although these ingredients will eventually smother a live bug they will never be able to remove nits which is the trickiest part when stopping a lice outbreak. Pesticides are never the solution. The chemicals are harsh and no longer proven effective to kill the latest strain of lice. Using a naturally occurring non-bacterial enzyme from a safe yeast strain is how we were able to create the effective Lice GoodBye Treatment. The foaming formula effectively treats lice by allowing for the lice as well as the nits to be lifted from the hair using a fine nit-free comb in conjunction with the product. The same concept applies when it comes to preventing lice. Barash recommends using organic herbs such as rosemary tea tree and citronella. The scent of these extracts helps repel the bugs she said. It s natural and effective. Rosemary Repel hairspray and gel could be used as an additional layer of protection providing a coating on the strands which make it difficult for lice to attach to the hair shaft. According to Barash their products were tested at the Lice Solutions NonProfit Center and were proven to be up to 96 percent effective when correctly used. Fairy Tales Hair Care offers retailers their Facts of Lice brochure which details what to look for and what to do during a lice outbreak. Barash pointed out that if a retailer tells one mother that they carry Fairy Tales Hair Care the rest is done. She said One local lice outbreak and a retailer can sell-out in minutes. We have had retailers leave one bottle of Rosemary Repel Conditioning Spray at the register and have watched sales triple in just days CHILDREN S HEALTH bitter herb that helps promote breast milk supply. Moms traditionally had to take six to 12 fenugreek capsules per day or drink a bitter fenugreek tea. We thought There has to be a better way. TRENDS IN Sales Enhancement In order for retailers to further boost sales of children s products Rowe suggests signage. One of the most frustrating things for a parent especially with a child in tow is not being able to find the product easily she said. And once a product is found moms will probably have questions. Rowe recommends that a store s staff is well educated about children s products. Hands down it s one of the easiest ways to drive excitement she said. It s why we work with many partners by providing an educational material for employees so they can better understand all the benefits of our products. Knowledge has had a significant impact on the children s health market as many parents become more aware of the importance of using natural alternatives. They are more willing to seek out products that are free of harmful ingredients yet efficacious. The consumer group of health conscious moms is growing as more and more information becomes available linking healthy eating exercise and proper nutrient intake to better health for both children and adults. As this group becomes more informed they are also demanding highquality products and ingredients. Children s Health Market Gains Appeal In the grand scheme of things the children s health market is gaining wide audience appeal according to Morea of Hyperbiotics. Three specific trends she noticed include gummy vitamins even though they are often high in sugar and artificial ingredients branded marketing with cartoons and movies to gain wide audience appeal and studies to support market trends such as Euromonitor International The Growing Pediatric and Prenatal Supplements Market. Rowe of UpSpring agreed that the category will continue to grow with innovative ways to provide children with all natural products to improve their overall nutrition. She said It s no longer enough just to have a few key vitamins if those vitamins are surrounded by artificial ingredients. Parents are becoming far more selective when choosing products that their children consume and they have all the information they need to make those decisions at their fingertips. VR Extra Extra Visit www.vitaminretailer.com to read about a study on why vitamin D must be consumed every day. Natural Solutions for Head Lice Risa Barash owner and founder of Fairy Tales Hair Care in New Jersey developed the brand to offer a natural solution to fight the many cases of head lice she and her husband Robert noticed i For More Information Fairy Tales Hair Care (888) 244-1900 Hyperbiotics (800) 711-5952 SmartyPants Vitamins (310) 577-9525 UpSpring (512) 828-7988 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com xlear for info about this advertiser Our immune systems are withstanding more assaults than ever here s how to help your community realize how to nourish this system all year long to create a foundation of wellness. By Lisa Schofield he more your customers take care of it --the more it will take care of them. It is the precious and incredibly complex immune system. Unfortunately for the majority of us-- our it is under continuous pressure some would say even attack. Promoting healthy immune function is no longer seasonal and ensuring that members of your community understand that and become proactive will be highly appreciated. Many experts will certainly attest that throughout time the human immune system was always vulnerable to its current conditions yet some staunchly believe that never in our history (past and recent) has the human immune system been so abjectly assaulted. Mark J. Kaylor founder of Radiant Health Project in Georgia stated While humankind has obviously always been in T need of a healthy and functioning immune system it is likely that it is of even greater necessity today than ever before. There are a number of factors related to our lifestyle and world we live in that place extra and unprecedented demand upon our immune systems. Chiefly and no surprise is a typical diet of manufactured foods and beverages as opposed to a diet consisting mostly of locally grown fresh resources. Not only are millions of people ingesting significantly higher amounts of refined carbohydrates and sugars (which Kaylor said suppresses immune function within minutes after consumption) but there are sundry chemicals for preservation shelf stability colors texturizers etc. and if produce is not organic residues of pesticides. Add to this blitzkrieg of man-made chemical assaults toxins floating around in the environment. Further unless one is an ardent fitness center-goer people tend to be much more sedentary (especially children) than in previous generations. Cameron Moeller ND marketing manager for American Biotech Labs asserted that the need for immune support supplements has never been greater than now. The average person today gets limited exercise and their diet is less than ideal. Environmental toxins are becoming more prevalent in the food we eat and even the air we breathe he asserted. Hank Cheatham vice president marketing and sales for California-based Daiwa Health Development pointed to the increased prevalence of illnesses as demonstrative of the need for increased supplementation to support healthy immune function. Similarly Tina Anderson president of Illinois-based Just Thrive Probiotic said the need for immune support is dire considering the pandemic we are facing with 42 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com pharmachem for info about this advertiser autoimmune disease and immune dysfunctions like childhood asthma. Autoimmunity affects approximately 50 million Americans she noted and the Centers for Disease Control and Prevention (CDC) estimates that asthmatic children miss a compounded total of approximately 14 million school days annually. She explained A common misconception is that immune-support just means up-regulating the immune system to help fight off colds and flu but true immune support actually encompasses all facets of the immune system including immune dysfunctions like allergies asthma and autoimmune disease. Also allopathic treatments may impede normal or healthy immune functioning--consider the ads for psoriasis treatments which caution that the patient may have compromised immunity and be more vulnerable to infections. Current health modalities used when a person is sick are becoming less effective by the day and more expensive said Moeller. Immune system support supplements are an easy step that anyone can take in giving their bodies a first line of defense against the challenges our bodies face daily. Cheatham agreed noting Coping with health issues is a major concern in modern times especially as one ages but it doesn t have to mean giving up one s quality of life. A healthy immune system provides the strength to endure aggressive medical treatments such as toxic prescription medications. A strong immune response provides the power to fight illness and the vitality to get more out of life. Promoting Perennial Immunity As mentioned it is still the norm for many Americans to immediately equate immune health with winter ails. The fact does remain that immunesupport supplementation during the wintertime is certainly not for naught--folks Go to www.vitaminretailer.com naturalvitaminsource for info about this advertiser 44 VITAMIN RETAILER tend to become more susceptible to viruses which are at peak in the cold temperatures but also because hibernation becomes habitual and vitamin D levels drop dramatically due to not being exposed to sunrays. Add to this the proximity of other people which increases spreading and sharing of viruses and bacteria--and the lower one s immune system is functioning the higher the chances that that person will soon be felled by a bug occupying his her body. But the concept of confining immune boosting for winter is not only shallow or narrow-minded it can be deleterious. As retailers the message that nourishing one s immune system should be a normal daily activity all year long year after year can create a sense of deeper loyalty among customers and the community. Chad Bradford president of Texasbased retailer Sunflower Shoppe (with three locations) said that allergies are one of the most common immune health questions we are asked about. We help guide the customer to a product that matches their needs. Also we may share success stories that other customers may have had with the same product. However many times you can t stop there. It s very important for consumers to understand how to support their immune systems in other ways. Some of those areas include gut health inflammation avoiding or reducing stressors and more if needed. In Montana Sheryl Eaglewoman of Mountain Valley Foods said the concerns she and her staff see most commonly with their customers include respiratory health especially during fire season and seasonal complaints such as winter time cold and flu season as well as springtime allergies. However often when consumers enter Garner s Natural Life in South Carolina they are already experiencing symptoms said Sherri McCall CNHP. Most of the time they come see us when they are already sick this is our opportunity to help them get better and also to discuss how they can build up their immune systems to better fight against that sickness. Moeller pointed out that in the spring and summer there are different factors that can negatively impact the immune system and these tend to be overlooked. In the springtime flora bursting forth release extremely high levels of allergens which puts stress on the immune system. And as people emerge from hibernation to bask in the new WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com evalar for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser warmth they are increasing their exposure to environmental toxins including lawn-care chemicals. In the summertime many people tend to loll on towels or chairs under the sun overexposing themselves to UV rays which also suppresses immune function a visible example of this is the appearance of a cold sore in many people with Herpes simplex 1 after the first intense sun exposure. Additionally stated Moeller Our risk of food poisoning is also higher in the summer months because the higher temperatures increase the speed with which food-borne pathogens can grow and spread. Some types of seafood that are more commonly associated with food poisoning such as oysters are at their peak in the summer. We also tend to grill more foods during the summer like chicken pork steaks and hamburgers and if they are not cooked properly can make us sick. Taking an immune support supplement daily is a small and easy step that can aid our immune systems in their daily battles against whatever life throws at them. Healthy immune support is not limited to what seasonal assaults lie in wait according to Anderson who believes that a highly prevalent danger is the immune system going haywire and attacking the body as in the case of autoimmune conditions. Additionally it s the responsibility of the immune system to detoxify the body remove dead cells and to even prevent the development of cancer cells. So the immune system is always working and its function is always critical not just seasonally. Among products addressing such needs Oreganol P-73 is the only oregano safe for daily use all year long to keep the immune system strong emphasized Judy Gray owner of Indianabased North American Herb & Spice. Recommend Oreganol first when a customer feels he or she needs help at any time of the year. Plus customers can use it for daily antioxidant protection. Oreganol P-73 can be rubbed on topically and or also taken internally for best and quick results she added. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com mushroomwisdom for info about this advertiser Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VitaminRetailer.com NIEmagazine.com FitnessTrainerMag.com NaturalPractitionerMag.com Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VRMmedia.com 50 VITAMIN RETAILER In Kaylor s view the problem with focusing primarily on boosting immunity to withstand the common cold and related conditions is that this focus fails to recognize the reality that the immune system is involved in so much more than fighting or prevent a cold or flu. Cancer is not seasonal. Brain health is not as well--and it was recently discovered that the immune system plays a very significant role in not just brain health but the development of dementia and Alzheimer s disease as well. Systemic inflammation a major element of every chronic disease is an immune activity that also does not limit itself to the winter. The list goes on and on. The integrated relationships between immune support and brain support--as well as immune support and healthy inflammatory response support--clearly points to cross-merchandising opportunities. This further creates the opportunity for customers to learn just how interdependent their bodily systems are regarding supporting brain health etc. with immune health through immune health. The gateway for consumer understanding about how their immune systems work is seasonal however because this is the already established link in their minds. Perhaps your store can provide quarterly (seasonal) immune health workshops where natural health experts can teach consumers how and why to support their immune status. Here you and your experts can potentially provide customized immune-support regimens based on answers to specific lifestyle habit questions. At Sunflower Shoppe said Bradford employees educate their consumers about immune support through spending time with them store signage literature free health seminars at our locations and corporate health events. Eaglewoman at Mountain Valley Foods noted her staff purposefully sets an example of healthy living and we have an educated staff that is willing to offer good solid and proven information. At Garner s Natural Life the community learns about natural immune health WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com foodscience for info about this advertiser through literature and samples especially since people love trying things for free and love taking materials home McCall shared. We also are very involved with community events and health fairs. Shelf Suggestions There are numerous products to boost an immune support section and sources offer a varied approach to bolstering immunity with nutraceutical approaches. Among these Silver Biotics from American Biotech Labs is an advanced daily supplement that harnesses the power of our patented SilverSol Technology to support the immune system noted Moeller. It is doctor recommended and backed by hundreds of reports and studies. It is ideal for daily use by both children and adults and is safe and effective. Silver Biotics is the top-selling silver supplement on the market because it works very well at supporting the immune system. Just Thrive said Anderson is formulated with unique Bacillus endospores which reportedly survive the gastric system to arrive alive and intact in the intestinal tract where they have been shown to interact with gut-associated immune tissue to modulate favorable immune response. They are the ultimate immune trainers she stated adding that sporebased probiotics have been shown to support human immune response by triggering critical immune proliferating cytokines. Spores stimulate Peyer s patches the primary centers of T-cell and B-cell proliferation critical in anti-viral activity. Spores also increase toll-like receptor activity which shuttles the body to a Th1 adaptive immune response and increases pattern recognition where the immune system better recognizes vital antigens (thereby reducing the attack of non-harmful antigens) Anderson said. Studies using spores as vaccine delivery vehicles have shown that they have the ability to increase anti-viral and antibacterial immune response in the gut mucosa which is then seen in other mucosal tissues as well such as the 52 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com daiwa for info about this advertiser nasopharynx urogenital and pulmonary. Anderson said in one study according to the researchers the anti-viral benefits of Bacillus subtilis spores increased antibody and T cell responses to a coadministered soluble antigen but also broadened them to include both antigen specific CD4 and CD8 T cell responses as well as complement and non-complement fixing antibody isotypes. Spores augmented specific IgA to co-administered antigen both in the local respiratory and distal vaginal mucosa. Herbal medicine has several categories that strongly affect and support the various parts of the immune system explained David Winston RH(AHG) Herbalist & Alchemist of New Jersey. Immune amphoterics are tonics or food for the immune system. They enhance normal function and help re-regulate a depressed over active or dysregulated immune response. This means they are appropriate support for those with hypoimmune conditions as well as allergies and auto-immune issues. Common Immune amphoterics include reishi maitake astragalus ashwagandha American or Asian ginseng and schisandra. According to Winston allergies (overactive immune response) or autoimmune conditions (which are usually hyperactive and hypoactive at the same time) also require the use of immunoregulatory herbs which are systemic antiinflammatories that inhibit the deposition of immune complexes. Herbs in this cat- egory include bupleurum gotu kola turmeric sarsaparilla Salvia miltiorrhiza Scutellaria baicalensis and boswellia. Herbalist & Alchemist provides a wide variety of herbal supplements that provide nourishing immune system support. These include Immune Adapt (capsules and liquid) Seven Precious Mushrooms Immune Balance Compound Echinacea Goldenseal Compound Astragalus Echinacea Compound Ultimate Echinacea VX Immune Support Healthy Kid s Compound Fit Adapt and Immune Support Kit. Rice Bran Arabinoxylan Compound (RBAC) is the active ingredient in PeakImmune4 from Daiwa Health Development Inc. The RBAC in PeakImmune4 is a polysaccharide dietary fiber derived from rice bran and modified by an enzyme from Shiitake mushrooms using a patented biotechnology process. Cheatham explained that it strengthens the immune system by increasing the level of T cells and research has shown that PeakImmune4 can triple natural killer (NK) cell activity increase helper T cells and demonstrate vital antioxidant and immune balancing activity. He noted that pre-clinical studies have shown that the RBAC contained in PeakImmune4 increased the T cell levels up to 200 percent. The enhanced activity of helper T cells supports the proliferation of cytotoxic T and B cells. B cells promote a healthy production of antibodies to combat viral and bacterial infections. PeakImmune4 can also strengthen and increase the population of macrophage and induces the production of cytokines especially tumor necrosis factor alpha (TNF-a) gamma-interferon Interleukin-2 (IL-2) and interleukin-12 (IL12) Cheatham added. It is important to note that RBAC is clinically shown to be a true immune modulator. It will optimize the immune response and not allow the immune system to over-simulate. Whether your customers love eating them or hate them on their plates mushrooms have extraordinary properties for immune wellness said Kaylor. Medicinal mushrooms are a diverse long-used and well-researched group of tonic remedies that also offer some very specific more therapeutically oriented benefits. Hundreds of mushrooms have demonstrated powerful immune supporting benefits. Many have also been confirmed as effective adjunct therapies that combine well with conventional treatments. Along with this they often bring a holistic array of supportive actions that can contribute to a robustly functioning immune system. While many mushrooms have been shown to boost immune system activity Kaylor said comparative studies on the Maitake D-Fraction from Mushroom Wisdom New Jersey demonstrated it may be the most potent for immunity. Reishi also provides immune and whole body balancing activities that help maintain healthy function while supporting virtually every body system and organ. Reishi is so effective and diverse in its healing gifts that I have coined the phrase tonic for the 21st century to best describe its activities he said. Chaga mushroom also can strengthen the body as a whole reduce inflammation and fight free radicals while boosting immune function. And while your customers may not feel they are immune to people and things that annoy them they can certainly feel a greater sense of inner well-being and strength that is accorded to them by an optimally functioning immune system. VR Extra Extra Visit www.vitaminretailer.com to learn how consumers treat a cold. i For More Information American Biotech Labs (801) 756-1000 Daiwa Health Development Inc. (866) 475-4810 Herbalist & Alchemist (908) 689-9020 Mushroom Wisdom (800) 747-7418 North American Herb & Spice (800) 473-4780 Radiant Health Project (678) 310-0862 www.radianthealthproject.com Thrive (877) 788-1100 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com naturalfactors for info about this advertiser This broad category gives retailers a chance to work with consumers of all ages to select effective products that support health for the long term. By Karen Morse MPH he aging process comes with its share of challenges but decades of research have shown that good nutrition exercise preventive health care stress management and good quality sleep can help a person stay in good health and reduce the incidence of many of the chronic disease conditions associated with growing older. People are living longer than they used to. According to the National Institute on Aging (NIA) part of the U.S. Government s National Institutes of Health (NIH) the average life expectancy at birth in the U.S. in 1970 was 70.8 years. In 2008 that number had increased to 78 years and by 2020 the projected life expectancy will reach 79.5 years. According to Sebastien Bornet vice president of global sales and marketing at Horphag Research in New Jersey more than 3.5 million Baby Boomers turn 55 each year. By 2030 there will be approximately 72 million elderly persons in the U.S. T Many Baby Boomers have embraced the concept of healthy aging and they re doing their research on the benefits of natural ingredients that can help them live healthier happier lives. Younger consumers too have taken an interest in using science-backed ingredients to maintain their good health. Data from a recent study from the National Marketing Institute showed that the Millennial generation is more open to using alternative medicine for their health needs. Bornet shared. In fact they re nearly 40 percent more likely to do so than other generations. With the wide range of products in the longevity and healthy aging category-- from skin health joint health anti-inflammatories cognitive health bone boosters and more--retailers have an opportunity to educate their consumers about a whole body approach to healthy aging from a young age and help them choose the right products at the right time to support good health throughout their lifetimes. State of the Market According to Rob Maru chief innovation officer at Florida-based Reserveage Nutrition sales of beauty-related products have been growing faster than traditional antioxidants used for anti-aging benefits over the past several years. According to SPINS data sales of collagen have grown 38 percent year over year compared with resveratrol which grew at 2.5 percent Maru said. But a 12-week view of sales suggests that resveratrol is rebounding and currently up 14 percent over a previous 12-week period he explained. Based on data from the past few years Maru said he believed that beauty supplements will continue to outpace plant-based antioxidants as consumers learn more about the research behind beauty-promoting proteins. Timothy Mount CN CCMH director of education for NeoCell in California agreed. As the Baby Boomer population searches for natural supplements at an increasing rate many of them have discovered the amazing benefits of 56 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com pharmachem for info about this advertiser collagen he explained. Additionally GenX and Millennials have begun to turn more to the natural products industry to slow or reverse the initial signs of aging. Mount expressed that social media and consumer reviews have also help propel the industry. The caution many consumers have about spending their hardearned money on an unknown supplement has been alleviated when they can see and hear people tell their stories and show before and after pictures he stated. Nick Bitz naturopathic physician and chief scientific officer at Nutrawise parent company of Youtheory based in California noted that consumers are taking a common-sense approach to healthy aging seeking real results that don t break the bank. Rather than looking for the next superfruit or the newest gene-modifying nutrient [consumers] are incorporating tried-andtrue supplements into their daily regimen such as fish oil probiotics and trace minerals. Bornet seconded Bitz s observations about consumers view of longevity and healthy aging products. We have seen a growing number of younger consumers embrace the concept of healthy aging as they look to maintain their health he said. Consumers are savvy and continue to educate themselves on the benefits of natural ingredients and we see the supplement industry poised for expanded growth over the next few years. Bornet also shared data from a recent market analysis conducted by Transparency Market Research predicting longevity and healthy aging market value to increase to 191 billion by 2019. Advancements in the Healthy Aging Supplements Within the past decade scientific understanding of the aging process and manufacturing methods have dramatically improved explained Mount. We now know details about our bodies at the cellular level regarding the causes of many 58 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com akerbiomarine for info about this advertiser age-related symptoms. Armed with new ingredient processing capabilities we have created bioactive supplements that have never before existed in the history of humanity. Science is looking to technology that has worked for some proteins such as the hydrolyzation of collagen into smaller effective peptides that was discovered in the 1980s and applying it to other proteins. The concept has been applied to keratin the main protein found in hair to improve hair thickness Mount shared. And there is no shortage of research on plantbased polyphenols and their antioxidant benefits. Scientists continue to find benefits for ingredients such as Pycnogenol a French maritime bark extract with ample antioxidants. The extract has been studied for 40 years with hundreds of studies supporting its efficacy. There are more than 700 supplements multis and cosmetics formulated with this ingredient on the market today that are effective in the areas of skin health joint support and cognition to name a few. Resveratrol is another antioxidant with years of science behind its benefits. What makes a best seller is continuing to innovate and validate the benefits of these whole-body antioxidants. Resveratrol is the flagship product of Reservage Nutrition and their formulation is consistently No. 1 amongst resveratrol products. The company uses trans-resveratrol combined with resveratrol from organic red wine and muscadine grapes resulting in a superior product based on cutting-edge science. New Products and Formulations Reserveage Nutrition recently launched its new Plant Based Support Collagen Builder a vegan alternative for supporting 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com neocell for info about this advertiser collagen synthesis. The product provides plant-based gluten-free ceramides to soften and hydrate skin. The ceramides provide moisturizing support for the skin along with nutritional building blocks such as amino acids vitamin C from Indian gooseberries (amla extract) as well as bamboo silica and white tea extract. The nutrients work together to boost collagen production which typically starts to decline in a person s mid-twenties. Horphag introduced Robuvit to the U.S. market this summer. Robuvit comes from the wood of French oak that is rich in a type of tannin specific to the oak genus called roburins. According to Horphag several clinical studies have proven that roburins help to alleviate symptoms associated with chronic fatigue syndrome (CFS) and general fatigue. Robuvit offers a caffeine-free solution to help boost energy while managing symptoms of fatigue. A study published in the scientific journal Minerva Cardioangiologica found that amateur athletes training for a triathlon who supplemented with Robuvit improved their training time and had less post-run muscular pain cramps and localized pain than subjects in the study who did not take Robuvit. NeoCell has two new products on the market in this category. First are Joint Bursts a first-in-kind joint support soft chew available in a Tropical Tang flavor. One chew per day supplies the essential joint nutrients collagen hyaluronic acid to lubricate joints and turmeric extract to support healthy tissue structure joint hydration and a healthy inflammatory response. Also from NeoCell is a comprehensive joint formula called Move Matrix. The supplement contains collagen type 2 (for joint and cartilage support) methyl sulfonyl methane (MSM) and vitamin C to support mechanical functioning as well as hyaluronic acid glucosamine chondroitin and several antioxidants to provide joint hydration and cushioning as 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com reserveage for info about this advertiser well as alleviating pain and inflammation. Move Matrix is a best bet for customers looking for an all-in-one joint support formula that helps with mobility flexibility as well as pain relief. Youtheory s most recent product launch in the healthy aging and longevity category is Sleep Nighttime Powder. A refreshing night s sleep is a key component to healthy aging. This novel product is formulated to help shorten sleep onset and improve sleep quality overall. The fast-acting powder which can be added to a glass of juice or water before bedtime contains relaxing amino acids calming magnesium and a micro-dose of melatonin. One of the amino acids used in the formula is L-glycine which helps to calm overactive brain neurons. Studies have also shown that a single nighttime dose of L-glycine (3 000 mg) can improve overall sleep satisfaction and decrease daytime sleepiness. Also new from Youtheory is a formulation for men called Men s Shilajit an Indian Sanskrit word that translates to rock invincible. The product is geared toward healthy aging and helps to offset the effects of andropause by boosting male testosterone. In ayurvedic medicine shilajit is used primarily as an endocrine tonic or rejuvenative. Bitz said that shilajit is one of the best age-defying substances out there. A study published in a 2016 issue of Andrologia reported that treatment with shilajit for 90 consecutive days was more effective at increasing testosterone levels in subjects than placebo. Customer Interests & Concerns Traditionally capsules and tablets have been the standard delivery system for most supplements but over the past decade there has been a marked shift to alternative forms like drink mixes premixed liquids and soft chews explained Mount. Adding yet another pill to the mix is a concern and Neocell has managed to bypass that issue with their best-selling Super Collagen powder that delivers an effective dose without requiring consumers to swallow several pills. More recently the industry has gone a step further by creating products that a consumer actually looks forward to taking he continued. NeoCell Beauty Bursts are a soft-chew formulation that taste great and supply consumers with vital nutrients for longevity such as collagen hyaluronic acid and vitamin C. Jonathan Lawrence director of vitamins and body care at Fresh Thyme Farmer s Market with 43 stores in the U.S. explained that three out of four people don t know exactly what they are looking for. They may have heard of [a supplement] through a friend or on television and it sparks their interest he said. It s up to us to find the right product for them with the efficacy that will make them believers and bring them back. Most are surprised by all of the different delivery forms available today we always make sure they re aware that there are alternatives to caps or tabs. Rhonda Miller general manager of Health Foods Unlimited in Dayton OH agreed that longevity and healthy aging is a growing category and that customers do a good bit of their own research before coming in to the store. Suppliers with great marketing teams that create brochures signage and articles are the ones that help sell the products she said. NeoCell is a big believer in cross merchandising. A study from Age of Naturals Pink Report showed 72 percent of women who buy external beauty products believe in the concept of beauty from within and would be interested in an internal supplement explained Mount. Endcap displays that promote a complete regimen are helpful for the customer. Some examples that have shown success include placing hydrating Glow Matrix capsules beside coconut water or Beauty Bursts next to lotions or serums. VR Extra Extra Is fiber the key to healthy aging Visit www.vitaminretailer.com to learn more i For More Information Horphag Research (201) 459-0300 NeoCell (800) 346-2922 Reserveage Nutrition (800) 553-1896 Go to www.vitaminretailer.com vitalah for info about this advertiser 64 VITAMIN RETAILER YouTheory (949) 900-2400 WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com horphag for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N How Are Your Reading Skills BY TRICIA RYAN BA BSC MBA Label T oday health-conscious consumers are increasingly seeking out food products not only with fewer ingredients and a clean label (i.e. natural no artificial ingredients non-GMO [genetically modified organism] gluten free allergen free etc.) but also foods produced in a manner that minimizes harm to the environment among other ethical business practices. Yet consumers are not well informed around the topic of gluten according to a 2015 survey from NSF International a global public health and safety organization. The survey found that despite having heard of gluten most Americans couldn t correctly define it or identify products that could contain the protein. This knowledge gap on where gluten is found can become problematic for those consumers relying on their knowledge of gluten free to make purchasing decisions. According to the survey nearly half (46 percent) of Americans aware of gluten say their first step in determining if a product is gluten free is to view the list of ingredients on product packaging. Another 31 percent look first for a gluten-free seal or mark on the packaging. People look at food labels for different reasons. But whatever the reason many consumers would like to know how to use this information more effectively and easily. Depending on if it is a gluten-free or allergen-free claim there are different pieces of legislation to support these efforts along with mandatory and voluntary guidelines which can continue to be part of the consumer confusion. 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Which Food Allergens are Required to be Labeled The Food Allergen Labeling and Consumer Protection Act of 2006 made it mandatory that packaged foods be clearly labeled if they contain any of the eight major allergen groups. The following class of eight FDA (U.S. Food and Drug Administration)-recognized allergens are ingredients in almost 200 different foods that can cause severe allergic reactions Peanuts which includes peanut flour hydrolyzed protein but not peanut oil Tree nuts Walnuts hazelnuts almonds cashews for example Milk Any protein from cow s milk including milk cream dry milk whey Eggs Whites yolks albumen powdered eggs Soy Includes soy beans soy protein soy flour but not soybean oil Wheat Seafood Fish such as bass flounder cod Crustaceans Shellfish such as crab lobster shrimp. Also includes molluscs such as clams mussels and scallops as well as Cephalopods such as squid. These foods account for 90 percent of food allergic reactions according to the USDA (U.S. Department of Agriculture). cation required to make the gluten-free claim. Food companies are free to obtain gluten-free certification from a reliable third party of their choosing as long as that certifier uses the FDA definition at a minimum. (Some certifiers go further.) group requires products contain less than 10 ppm of gluten for their certification. Visit www.beyondceliac.org Key Associations Involved in Gluten-free Certifications Let s look at the four main groups offering gluten-free product certification to food manufacturers their guidelines and the certification process to help shed some light on what it means when we as consumers see a gluten-free seal of approval on a product in the supermarket. Celiac Sprue Association The Celiac Sprue Association s gluten-free mark indicates 5 ppm (parts per million) and limits ingredients to risk-free choices (not containing wheat rye barley oats or their derivatives) in product processing and packaging. With the most stringent labeling guidelines the CSA requires foods to contain less than 5 ppm. Visit www.csaceliacs.org. Gluten-Free Certification Organization The Gluten-Free Certification Organization is a program of the Gluten Intolerance Group it certifies to less than 10 ppm using two rigorous standardized testing methods. More than 13 000 products carry the seal. Visit www.gfco.org. NSF International Organic certifier and its parent organization 70-year food safety expert NSF International created this seal which ensures compliance to 20 ppm. QAI (Quality Assurance International) also provides bundled certifications with organic eco-social and more. Visit www.nsf.org. TIP Is that Gluten Free ( 7.99) This iPhone app features a database of 23 000 gluten-free products from more than 510 brands making it a great app for grocery store shopping. Users can search by category brand or product name and can rate and add notes to products. Comments from manufacturers appear about the gluten-free foods cross-contamination and other topics. The Gluten Detective ( 1.99) This app developed by the Academy is an easy tool to help users determine whether a food contains gluten. It has information on food labeling ingredients nutrition tips gluten-free grains and cross-contamination. The app also can be useful to dieticians who want to teach label reading to clients. It is important to remember that consumers are confused and at best are using common sense when reading labels. The tools they are using to sort the wide range of information they receive can include digital apps online research asking questions about ingredients of manufacturers and retailers as well as the preparation of food at a restaurant. Performing diligent label reading at the grocery store is the most critical of their efforts and it is great to know that there are retailers and products out there that cater to the glutenfree allergen-free community and do so responsibly. A brand champion and trend expert Tricia Ryan has more than 15 years of progressive experience in marketing and communications with a focus on food and consumer packaged goods in the food and beverage industry. She is a principal at the Gluten-Free Agency providing strategic and communication expertise on the gluten-free market. She also leads the Gluten-Free Certification Program in its marketing efforts across North America. She has an MBA in marketing and business and has completed her internship as a registered dietitian. VITAMIN RETAILER 67 TIP A Norwich-based company Food Angel has invented a mobile phone application called IsItInIt which scans bar codes on products and deciphers whether or not that contain food allergens. Seals of approval were created to simplify the process of label reading but before jumping on the seal of approval bandwagon it s important to understand the legal implications of various types of certification. For example some seals are legally defined and require thirdparty certification while others are just voluntary. Gluten-free Product Certification Federally Defined No Certifier Required A popular and necessary claim being made on food products is gluten free. In August 2014 the FDA began requiring food companies making gluten-free claims to adhere to specific federal regulations. However it is important to note that the FDA does not approve third parties for gluten-free certification nor is certifi- Beyond Celiac Beyond Celiac is a non-profit organization focusing on increasing diagnosis of celiac disease and related disorders requiring a gluten-free lifestyle. This SEPTEMBER 2016 WWW.VITAMINRETAILER.COM GLUTENFREEPRODUCTFOCUS Snack Time G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N weet or savory--when it comes to snacking that is the biggest question for most. But for those with celiac disease or a gluten intolerance the question is more likely Can I eat this or Is this going to make me sick Americans love to snack. According to the Snacking Motivations and Attitudes U.S. 2015 report from Mintel approximately 94 percent of Americans snack at least once daily. S B Y S H A R I B A R B A N E L Further 50 percent of adults in the U.S. snack two to three times a day. And with the rise in demand for gluten-free products the gluten-free snack category has gone from a few tasteless products to a wide range of both salty and sweet snacks that not only taste good but also offer great alternatives to the gluten-containing products that those with celiac or an intolerance used to feel like they were missing out on. So whether a child with celiac disease is opening their lunch box at school or an adult with a gluten sensitivity is grabbing something on the way to a business meeting everyone can now snack--worry free. Below are a few examples of glutenfree snacks that are available on the market today. Element ELEMENT (New York NY) is the ultimate guiltless rice cake dessert snack that can be a quick on-the-go bite perfect for any schedule. Available in dark chocolate milk chocolate strawberry yogurt vanilla orange and mint ELEMENT achieves the ultimate balance between health and delectable taste. ELEMENT Snacks are GMO (genetically modified organism)- gluten- yeast- cholesterol- and BPA free use no preservatives yeast artificial flavors corn syrup transfats or milk hormones and are made without preservatives or artificial flavors. They have no trans-fats cholesterol or BPA. The dark chocolate is also certified vegan as well as Non-GMO Project verified. Element snacks are available for purchase by the box containing 32 36 or 72 cakes ranging in price from 27- 54. For more information call (305) 490-5911 or visit www.elementsnacks.com. Fruit Me Up Fruit Me Up (Mt. Jackson VA) fruit pouches are a great-tasting betterfor-you fruit snack that provides natural energy anytime anywhere. From lunch boxes to after-school snacks to sports practice and family vacations Fruit Me Up delivers convenient naturally better snacking. Fruit Me Up pouches are available in two varieties--Fruit Me Up Naturally Better and Fruit Me Up BOOST--each available in a wide variety of flavors. The pouches are Non-GMO project varieties OU Kosher and made with 100 percent fruit sauce with no added sugar water or fruit concentrate and are 25 percent less sugar per ounce than other fruit sauce pouches. Available in four apple-based assortments each pouch offers one full serving of fruit. For more information visit www.fruitmeup.com. Chocolate Honey Patties Keenwah Chocolate Puffs With 3 to 4 g of complete protein per serving I Heart Keenwah (Chicago IL) Chocolate Puffs are a healthy indulgence available in Dark Chocolate Himalayan Pink Salt and Dark Chocolate Peanut Butter (MSRP 3.99 2.5 oz.). These poppable snacks are certified gluten free Non-GMO Project verified and vegan. With just 140 calories per serving and far less sugar than other chocolate treats I Heart Keenwah Chocolate Puffs might be the smartest snacks on the market For more information call (844) KEE-NWAH or visit www.iheartkeenwah.com. 68 VITAMIN RETAILER Heavenly Organics (Keota IA) offers six varieties (Peanut Double Dark Chocolate Pomegranate Mint Ginger and Almond) of non-GMO fair trade and kosher certified Chocolate Honey Patties. Each patty is free of gluten soy dairy and added sugars and is made with just four ingredients or less. Heavenly Organics honey is sourced utilizing bee-friendly and smoke-free honey harvesting which preserves the pollen vitamins minerals and enzymes found in raw honey making the brand possibly the healthiest source of honey available in the U.S. Heavenly Organics Chocolate Honey Patties retail for 49 cents for a single patty and 1.49 for a three-pack of patties. For more information call (641) 636-2095 or visit www.heavenlyorganics.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com naturalfactors for info about this advertiser GLUTENFREEPRODUCTFOCUS Harvest Snaps California-based Harvest Snaps introduces two new bold flavors to its existing lineup of better-for-you snacks. Harvest Snaps Black Bean is available in Habanero and Mango Chile Lime for the most adventurous snackers while offering a lower fat and sodium snacking experience that s gluten free and 100 percent delicious. The suggested retail price is 2.29 for a 3-oz. bag. For more information call (707) 427-2500 or visit www.harvestsnaps.com. Stacked Crisps Mamee (Beverly Hills CA) Stacked Crisps are light crispy potato crisps stacked in canisters to create a perfect crunch every time. Available in three crowd-pleasing flavors Original BBQ and Sour Cream & Onion all Mamee Stacked Crisps are certified gluten free free of GMOs and are made without any artificial flavors. Perfect for all snacking occasions from game day get-togethers to BBQs school events picnics or simply a between meal snack Mamee Stacked Crisps are the ideal complement to sandwiches burgers wraps or on their own as a salty satisfying snack. The crisp s nostalgic shape packs all the flavor of traditional stacked crisps without the artificial ingredients gluten or GMOs. The suggested retail price for Mamee Stacked Crisps is 3.49 for a 5.6-oz. canister. For more information call (310) 8199601 or visit www.mameesnacks.com. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N Mediterra Like the original Tomato Basil and Black Olive Walnut savory bars the new Mediterra (New York NY) Kale Pumpkin Seed and Bell Pepper Green Olive flavors are low in calories and sugar. They are the first bars based on the Mediterranean Diet and the first truly savory flavored bars. All the Mediterra savory bars have less than four grams of sugar with no added sugars or sweeteners. The Kale Pumpkin Seed and Bell Pepper Green Olive bars have only 1 and 2 grams of sugar respectively. In addition Kale Pumpkin Seed contains 6 grams of protein while Bell Pepper Green Olive has 5 grams of protein. Rich in vegetables nuts herbs and seeds the bars also contain protein-rich pea crisps amaranth and olive oil. The bars are all-natural non-GMO gluten free certified kosher and dairy free. The suggested retail price for Mediterra bars is 1.99 per bar. For more information call (800) 228-1091 or visit www.mediterranutrition.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com frey for info about this advertiser 70 VITAMIN RETAILER Pressed by KIND KIND s (New York NY) first-ever whole fruit & veggie bar Pressed by KIND is a convenient way to add two (1 2 cup) servings of fruit to your daily routine. Each bar within the Pressed by KIND line (MSRP 1.79 per bar) is made with five simple ingredients or less--only fruit vegetables or chia with no sugar added. This bar provides a good source of fiber which you can t always get from juice and is also gluten free vegan dairy free and perfect on-the-go. Flavors include Mango Apple Chia Apricot Pear Carrot Beet Cherry Apple Chia Pineapple Banana Kale Spinach and Pineapple Coconut Chia. For more information call (212) 616-3006 or visit www.kindsnacks.com. Matt s Munchies With one to two servings of real fruit per serving Matt s Munchies Premium Fruit Snacks (Santa Ana CA) are satisfying with no added sugar. Available in eight islandthemed flavors including Island Mango Banana Coconut and AppleLicious Matt s Munchies (MSRP 2.49 for a 1-oz. package) utilizes just a few pure wholesome ingredients. Each snack is perfectly portioned with only 100 calories or less and is certified organic gluten free kosher-pareve vegan and non-GMO. For more information call (714) 836-5825 or visit www.mattsmunchies.com. Ips Snacks California-based Ips Snacks recently re-launched its line of light crunchy chips to now be made with whey protein and offer 6 to 7 g of protein per serving. These chips are made with non-GMO corn and are available in Sea Salt & Black Pepper White Cheddar Cinnamon and Barbeque--meaning that there s a crave-worthy flavor for everyone. The satiating protein in Ips Chips (MSRP 1.79 1 oz. 3.99 3 oz.) prevents cravings for unhealthy foods and because these chips are non-perishable they can be consumed any time anywhere. These chips have the familiar flavor that American s are accustomed to--no taste of added protein. For more information call (310) 424-1207 or visit www.ipsallnatural.com. Organic Coconut Chips Bare (San Francisco CA) recently released its innovative new line of bare Organic Coconut Chips (MSRP 5.69 2.8oz. bag) available in three tempting flavors including Toasted Sweet Ginger and Coffee Bean. An extension of the brand s existing line of bare Coconut Chips the new USDA (U.S. Department of Agriculture) Organic varieties are made using the company s proprietary slow-baking process which creates a crave-able crunch from simple real ingredients. A healthier alternative to traditional chips bare Organic Coconut Chips are made from naturally sweet and fragrant organic coconuts that are sustainably harvested and seasoned with wholefood ingredients. These deliciously satisfying chips are Non-GMO Project Verified gluten free and contain no added oils or preservatives. For more information call (800) 940-0019 or visit www.baresnacks.com. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM www.vitaminretailer.com cestsibon VITAMIN RETAILER 71 GLUTENFREEPRODUCTFOCUS Popcorners Light crunchy and oh-so-satisfying PopCorners (Middletown NY) popped corn chips will leave taste buds wanting more all with an airy perfectly imperfect texture. Proving health and nutrition can coexist these triangular-shaped snacks contain minimally processed ingredients and are always Non-GMO Project Verified certified gluten free OU kosher and made without anything artificial. PopCorners (MSRP 3.29 7-oz. bag) are available in a number of flavors including Carnival Kettle Cheddar Feel-Good Salt of the Earth Smokin Jalapeno White Cheddar Sweetly Salted Caramel Cinema Style and Sweet Heat Chili. For more information call (845) 271-7360 or visit www.popcorners.com. On-the-Go Granola Viki s Granola (Bethpage NY) is a great-tasting gluten-free granola made with 100 percent all-natural ingredients. Sweetened with pure honey and maple and baked to a golden and crunchy treat the on-thego packs are perfect for snacking anywhere anytime. Add to a lunchbox keep in a desk drawer or throw in a gym bag for a pre- or post-workout refuel. The granola can also be used to top yogurt or smoothies or to eat straight from the pack. On-the-Go Packs (MSRP 11.99 for 10 1.5-oz. bags) are available in Original Blueberry Almond Maple Cranberry Banana Walnut and Apple Cinnamon. For more information call (516) 767-8700 or visit www.vikisfoods.com. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N Good Health Pretzels New to the Good Health (Greensboro NC) family of crunchy crave-worthy snacks that make it easy to make better choices is Gluten Free Pretzels. Good Health Gluten Free Pretzels boast trending ingredients and feature Extra Goodness --a proprietary unique nutrient blend offering the same vitamin equivalent found in veggies with 2.5 cups broccoli (25 percent vitamin A) one beet (10 percent vitamin C) five tomatoes (15 percent vitamin E) 7 cups of spinach (20 percent vitamin B6) and two carrots (20 percent vitamin K) per serving. Free of hydrogenated oils preservatives trans fat and artificial colors Good Health s tasty new pretzels are a delicious way to indulge in some of America s favorite snack varieties without being weighed down by guilt. The Gluten Free Pretzels are certified gluten-free pretzel twists (MSRP 3.49 8-oz. bag) made with whole grain brown rice flour and bamboo plant fiber that creates a satisfyingly salty crunchy bite. For more information call (336) 698-3590 or visit www.goodhealthsnacks.com. 72 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 GLUTENFREENEWPRODUCTS Paleo Baking Flour MILWAUKIE OR--The new Bob s Red Mill Paleo Baking Flour (MSRP 13.99 16-oz. bag and 25.99 32oz. bag) is a paleo-friendly glutenfree flour made from a blend of almond flour arrowroot starch coconut flour and tapioca flour. Each serving offers 4 grams of protein and only 10 grams of net carbohydrates. The proprietary blend is perfectly suited to paleo pizza crusts cakes crackers pancakes flatbreads and cookies. It can also be used as a breading for meats and vegetables. Bob s Red Mill offers recipes for all of these culinary creations on the company s website making it easy for customers to bake and cook delicious paleofriendly foods at home. For more information call (800) 349-2173 or visit www.bobsredmill.com. Organic Peanut Chocolate Honey Patties KEOTA IA--Heavenly Organics introduced Chocolate Honey Patties decadent bitesized treats that offer minerals and immunity-boosting antioxidants. Heavenly Organics 100 percent Organic Peanut Chocolate Honey Patties are made with just four ingredients and are gluten- dairy- and soy free and have no added sugar. Heavenly Organics products are made with pure organic ingredients to enlighten the spirit through health harmony and deliciousness. Available in a 4.66oz. bag (MSRP 5.99) a three pack (MSRP 1.50) and individually (MSRP 0.49) the patties are certified organic. For more information call (641) 636-2095 or visit www.heavenlyorganics.com. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N Snack Bars STEAMBOAT CO--Honey Stinger is introducing a new low sugar snack bar line to its growing roster of energy foods. These new Snack Bars are made with simple gluten-free ingredients such as organic honey organic apples nuts and seeds all of which are GMO free. Honey Stinger Snack Bars are available in four flavors Peanut Butter and Jelly Super Fruit and Ancient Grain CranApple and Walnuts and Nuts Seeds and Roasted Serrano. Snack Bars are available in boxes of 15 for a suggested retail price of 25.35. For more information call (866) 464-6639 or visit www.honeystinger.com. Coco-Roons WATSONVILLE CA--CocoRoons by Wonderfully Raw Gourmet Delights are a delightful good-for-you indulgence. Made with organic coconut organic almond flour and sweetened with a touch of pure Vermont maple syrup they are a great source of energy making them a perfect afternoon snack the company said. They come in six flavors including Brownie Strawberry Almond Lemon Pie Vanilla Maple Cacao Nib and Orange Dreamsicle (MSRP 7.99 6.2 oz.). For more information call (855) 293-5577 or visit www.mycocoroons.com. Pressed by KIND NEW YORK NY--Pressed by KIND Mango Apple Chia is the convenient way to add two servings of fruit to your daily routine. Each bar is made with five simple ingredients or less--only fruit vegetables or chia with no sugar added. Made with fruit and chia-- mango apple chia seeds--and nothing else This bar provides a good source of fiber which you can t always get from juice--it is also gluten free vegan dairy free and perfect for on-the-go. Each bar has a suggested retail price of 1.79. For more information call (855) 884-KIND or visit www.kindsnacks.com. FitJoy Protein Bars BRYAN TX-- FitJoy wants to put the joy back into healthy snacking by offering a gourmet taste experience without compromising on nutrition or clean ingredients. With 20 grams of protein from whey and a spoton ingredient panel FitJoy Protein Bars provide balanced nutrition while delivering a satisfying experience--rich texture and delicious taste. FitJoy Protein Bars (MSRP 3.49) are available in six flavors Chocolate Chip Cookie Dough Mint Chocolate Chip Crisp Frosted Cinnamon Roll Chocolate Iced Brownie Chocolate Peanut Butter and French Vanilla Almond. FitJoy Protein Bars are gluten- and GMO free with no artificial colors flavors sweeteners sucralose or no artificial preservatives. FitJoy protein bars are available in 12-packs and singles. For more information call (800) 870-2070 or visit www.fitjoynutrition.com. 74 VITAMIN RETAILER Mikey s Pizza Crust SCOTTSDALE AZ & MANHASSET NY-- Mikey s Pizza Crusts (MSRP 6.99 two crusts per box) are plain pizza crusts that are paleo gluten- soy- dairy- and grain free and feature a short list of simple wholesome ingredients. Made from six simple and recognizable ingredients each pizza crust is made using premium nut flours (almond and coconut) instead of traditional rice or tapioca flour which allows the product to remain clean nutritious and paleo-friendly. For more information call (516) 455-6033 or visit www.mikeysmuffins.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Oh Yes Frozen Pizza LOS ANGELES CA--Oh Yes is the first company to create frozen pizzas with 12 fruits and vegetables in its crust and sauce the company said. Oh Yes offers four varieties including glutenfree mozzarella and glutenfree dairy-free frozen pizzas. All Oh Yes pizzas contain 12 fruits and vegetables in the crust and sauce including artichoke broccoli carrot green pepper kale papaya guava beet tomato cauliflower onion butternut squash and quinoa. One serving contains as much iron as a cup of spinach and as much fiber as a cup of instant oatmeal. Oh Yes provides three to five daily recommended servings of fruits and vegetables. The pizzas are all natural and non-GMO. The dairy-free pizza is certified vegan and uses Follow Your Heart branded non-soy cheese replacement. Available in a 7.5-inch for a suggested retail price of 8.49 and a 10-inch crust for 9.99. For more information call (855) 696-4937 or visit www.ohyesfoods.com. Ips Chips LOS ANGELES CA--Ips Snacks a manufacturer of protein chips and popcorn relaunched its Ips Chips recipe to now be made with whey protein. This new formula is gluten free made with non-GMO corn and has half the fat of standard chips. Ips Chips are available in Sea Salt & Black Pepper White Cheddar Barbeque and Cinnamon varieties. Each serving offers 6-7 g of protein per serving. A single serving (1 oz.) has a suggested retail price of 1.79 and the 3-oz. bag is 3.99. For more information call (914) 536-2723 or visit www.ipsallnatural.com. Chia Fruit Spreads THE WOODLANDS TX-- World of Chia introduced its line of omega-3 fiber and protein-rich fruit spreads. They are naturally acidified with lime juice made in the USA and affordably priced. Each premium 10.9-oz. jar contains only four ingredients and retails for 5.99 to 6.99. World of Chia Premium Fruit Spreads are available in strawberry raspberry and blackberry flavors as well as a threepack of all three flavors. For more information visit www.worldofchia.com. Blends by Orly SCOTTSDALE AZ--Blends by Orly is a line of four gluten- dairy- and nut corn-free flour blends that are a perfect 1 1 replacement for wheat flour in any recipe. The all-purpose flours or baking mixes that existed before Blends by Orly don t allow the baker or cook to make a recipe that tastes like the real thing. They are available in a 20-oz. bag (MSRP 8.99) for retail and a 25-lb. bag and 50-lb. bag for foodservice. For more information call (201) 906-8334 or visit www.blendsbyorly.com. EasyPeasie Veggie Blends HALLANDALE BEACH FL--Easy Peasie is dried peas and other vegetables ground into powder. It is an easy way to sprinkle extra veggies directly onto meals kids already love such as applesauce pancakes eggs oatmeal spaghetti pizza smoothies and more. The veggies in each 1-oz. blend (3-oz. and 4-oz. options coming soon) maximize nutrition and minimize veggie taste and the packaging encourages families to take their veggies on-the-go for a price of 5.99. EasyPeasie gives families veggies in the best combination of convenience shelf life and great nutrition. Simply vegetables no added sugar and no preservatives. For more information call (954) 715-2208 or visit www.easypeasie.com. Praeger Hash Browns ELMWOOD PARK NJ--Dr. Praeger s--best known for its popular veggie burgers--is giving consumers more veggies to love with its new Hash Brown line. The new line upgrades the breakfast favorite with a variety of root vegetables and modern flavors. Crispy golden brown on the outside and tender on the inside the new products are made with simple ingredients in four varieties Four Potato Hash Browns a rainbow of red gold purple and sweet potatoes shredded into hash brown perfection Root Veggie Hash Browns a hearty medley of carrots Yukon Gold potatoes rutabaga taro and yucca Southwest Hash Browns Yukon Gold potatoes spicy peppers and onions blended together into a crispy hash brown Sweet Potato Hash Brown a delicious mix of sweet potato shreds with a hint of brown sugar. Each eight-pack box has a suggested retail price of 4.99. For more information call (201) 703-1300 or visit www.drpraegers.com. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM Almond Flour Crackers CHICAGO IL--Simple Mills Almond Flour Crackers are made with a wholesome blend of almond flour sunflower seeds and flax seeds. Certified gluten free and Non-GMO Project Verified the crackers are grain- and soy free and contain only simple whole food ingredients--no artificial anything ever. Each serving is a good source of vitamin E and provides 3 g of protein. Simple Mills Almond Flour Crackers (MSRP 4.99 4.25-oz. box) are available in four varieties Farmhouse Cheddar Fine Ground Sea Salt Rosemary & Sea Salt and Sun-dried Tomato & Basil. For more information call (312) 600-6196 or visit www.simplemills.com. VITAMIN RETAILER 75 SUPPLEMENTSCIENCE Not the Usual Nutraceuticals for Prostate Health By Gene Bruno MS MHS Huntington College of Health Sciences f I asked you to list the most common nutraceuticals with human clinical research that are found in formulas for prostate health you might say saw palmetto pygeum pumpkin seed oil zinc lycopene and beta-sitosterol. But how would you respond if I asked you to list some of the less commonly used nutraceuticals also with human clinical research for prostate health. This article will present three such nutraceuticals curcumin green and black tea extracts and reishi mushroom extract. I Curcumin Curcumin is certainly a popular nutraceutical for use as an anti-inflammatory agent. However it is not commonly found in prostate products--and when it is it is often not present at a clinically relevant dose. Nevertheless curcumin does have research supporting its use for this purpose. A pilot study with 61 benign prostatic hyperplasia (BPH) patients (age range 55-65) was conducted to evaluate the 76 VITAMIN RETAILER use of curcumin (administered as 1 000 mg day Meriva) as an adjunct to a currently validated standard treatment defined as the best standard management (BSM) versus BSM only. Effectiveness was assessed using the International Prostate Symptom Score (IPSS). Results showed that all IPSS scores with the exception of the stream weakness score in the BSM group were improved (p 0.05 vs. inclusion) in both groups. However the overall results in the Meriva group were significantly better than in the BSM-only group (p 0.05) and were without reported side effects. Specifically the IPSS score declined by 9.05 points in the Meriva group comparted to a decline of only 3.45 points in the BSM only group. Likewise quality of life improvement was significantly better in the Meriva group (p 0.01) and there was also a significantly greater decrease in episodes of urinary infections and urinary block in the Meriva group (p 0.01). In addition the sexual activity score was significantly improved in the Meriva group compared to only slightly improved in the BSM only group (p 0.05). The researchers concluded In patients with BPH the addition of Meriva to the standard treatment contributed to the reduction of signs and symptoms of the disease without causing any significant additional side effect. Green and Black Tea Extracts Green tea and to a lesser extent black tea extracts are used as antioxidants and in diet weight-loss formulas. Two years ago a study published in Therapeutic Advances in Urology indicated that they might also have value in the treatment of lower urinary tract symptoms (LUTS) such as those found in BPH. A randomized double-blind placebocontrolled study was conducted with 40 men (age range 30-70) suffering from LUTS to examine the effects of a green and black tea extract blend (AssuriTEA). Subjects were randomized to 500 mg or (Continued on page 81) WWW.VITAMINRETAILER.COM SEPTEMBER 2016 PRODUCTSPOTLIGHT Preparing for Sinus Cold and Flu Season BY JANET POVEROMO C old flu and sinus congestion time is fast approaching. Each year this leads people to wonder what they can do to help themselves and their family stay healthy. Washing hands getting a flu shot eating a healthy diet and exercising are essential for health and prevention but other suggestions can include vitamins minerals and botanical formulations. Natural product manufacturers offer a variety of supplements and other products that support healthy respiratory function. Retailers can suggest these to help their customers breathe easier and feel better. Redd Remedies Throat Drops Redd Remedies in Illinois supplies a great-tasting Throat Drop that is nonGMO (genetically modified organism) gluten free vegetarian and made with pure essential oils eucalyptus rosemary ravintsara spike lavender and pine plus soothing herbs holy basil horehound mullein ginger and sage extracts. They help clear respiratory passages and support healthy respiratory function and they taste great according to the company. Available in Cherry Cool Mint and Sweet Lemon a 16count bag retails for 5.99. For more information call (888) 453-5058 or visit www.reddremedies.com. XlearMax XlearMax by Utah-based Xlear adds capsicum and aloe vera to its best-selling natural nasal spray to alleviate the most severe congestion. The innovative use of xylitol in Xlear pulls moisture out of irritated sinus tissue reducing nasal and sinus inflammation without using steroids. Capsicum has long been recognized as a natural antihistamine and congestion reliever while aloe moisturizes soothes and helps heal irritated tissues. When congestion seems relentless customers will be breathing easier fast with XlearMax according to the company. The MSRP for a 1.5oz. bottle is 14.99. For more information call (877) 599-5327 or visit www.xlear.com. SinuOrega Many health practitioners agree that the use of a saline solution to flush out the nasal passages is the best approach. Flushing has even been found to work more effectively than merely spraying a mist of saline solution into the nasal passages. Illinois-based North American Herb and Spice s SinuOrega is the superior choice to aid in the cleansing process of the nasal membranes. Powered by Oreganol P73 plus oils of bay leaf sage and clove SinuOrega is a potent wild spice oil formula in a sea salt saline base for supporting the health of the sinus cavities. SinuOrega is a truly wild spice all-natural nasal spray free of chemicals and additives. The MSRP for a 2-oz. bottle is 19.99. For more information call (800) 243-5242 or visit www.oreganol.com. Immune Support Kit New Jersey-based Herbalist & Alchemist s (H&A) convenient Immune Support Kit is designed for long-term and seasonal immune system support. The deep immune support of mushroom and fruit adaptogens in Immune Adapt normalize and enhance the body s immune system to prepare for seasonal changes. Included are Immune Adapt (1 oz.) Ultimate Echinacea (1 oz.) VX Immune Support (1 oz.) and Andrographis (1 oz.) with a savings on the price if purchasing each product separately. Instructions included from H&A founder clinical herbalist and product formulator David Winston RH (AHG) who has written extensively on herbs for immune support and balancing. The MSRP is 44.95 for a kit of four 1-oz. bottles. For more information call (800) 611-8235 or visit www.herbalist-alchemist.com. SinuCare SinuCare from Wisconsin-based EuroPharma--a Terry Naturally brand--provides the soothing support of eucalyptus and myrtle to help breathe easy. These botanical extracts have been shown to directly provide effective respiratory system support in part by their ability to support healthy cilia activity. SinuCare soothes mucus membranes does not cause drowsiness or jitteriness and supports both the sinus and bronchial airway passages according to the company. The MSRP is 19.95 for 30 soft gels and 33.95 for 60 soft gels. For more information call (866) 598-5487 (920) 406-6500 or visit www.europharmausa.com. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 77 PRODUCTSPOTLIGHT PhytoRelief-CC Texas-based AlchemLife s Phytorelief-CC is a natural botanical complex which provides temporary relief for coughs and sore throats associated with colds or inhaled irritants. PhytoreliefCC is a specially processed blend of menthol pomegranate (dantabija) turmeric (karidra) and ginger (Zingiber officinale). These powerful ingredients found in Phytorelief-CC have been used for centuries in ayurvedic practices to support a healthy life. Phytorelief-CC lozenges combine the power of nature with science. This natural botanical complex contains synergistic ingredients found in nature. Phytorelief-CC is specially processed with PhytoAdvance technology for relief customers can count on. The product is certified gluten free and the MSRP for 10 lozenges is 9.99. For more information call (281) 208-7518 or visit www.alcheminternational.com. THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights November 10 4 16 Science of Supplements-- ad closing Winter Issue & SOHO Show Issue 10 28 16 2016 Best New Products ad closing Year-in-Review December 2017 Media Planner Available Soon Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP VRMmedia.com 78 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 HEALTHANDNUTRITION By Cheryl Myers oes it seem to you that Alzheimer s disease (AD) is increasingly common That you have loved ones who are either struggling with serious memory changes themselves or their older relatives are That everywhere you look in the media there are stories about Alzheimer s You are not mistaken. According to the Alzheimer s Association The number of Americans living with Alzheimer s disease is growing -- and growing fast. An estimated 5.4 million Americans of all ages have Alzheimer s disease in 2016. One in nine people age 65 and older has Alzheimer s disease. By midcentury someone in the United States will develop the disease every 33 seconds. It is also important to understand that AD is a fatal disease. It kills more people than breast cancer and prostate cancer combined and is the sixth leading cause of death in America. It causes death by destroying brain function. It is D sobering to note that one in three seniors dies with AD or another form of dementia even if their death is immediately attributable to another cause such as heart disease or cancer. And by 2050 rates are expected to nearly triple. One could argue that these rates are rapidly rising because more people are living longer. It is true that age is a risk factor for AD and other forms of dementia. However longer life is not the only reason we are seeing these astounding increases. Factors that influence AD risk are certain anti-choline prescription drugs (found especially in sleep allergy and urinary urgency products) high blood sugar head trauma history of major depression cardiovascular issues smoking lack of physical activity excessive level of alcohol consumption and the consumption of Frankenfoods that bear no resemblance to the more wholesome meals of our great-grandparents. At first glance it may be difficult to see what these risk factors have in common. Yes they are not healthy practices but in what way are they promoting AD Aside from genetic and epigenetic factors I believe it comes down to three basic aspects of brain health chronic inflammation oxidative stress and impaired detoxification. Ongoing exposure to these three elements creates brain changes that interfere with the architecture responsible for problem solving recognition judgment and memory. So while it would be cruel to infer that if we just address these three areas we can cure this dreadful disease once and for all it is important to note that by modulating these processes improvements in prevention and slowing the decline of the disease is entirely possible. Curcumin and Vitamin D Perhaps the most promising natural intervention for prevention and also for VITAMIN RETAILER 79 SEPTEMBER 2016 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION slowing the progression of AD is curcumin because it addresses all three key etiological factors. Additionally curcumin has been shown to improve insulin sensitivity and reduce factors associated with hyperglycemic damage. High blood sugar creates damage to blood vessels that initiates an inflammatory reaction. It also can cause oxidative stress to the sensitive brain tissue. One researcher has called Alzheimer s diabetes of the brain because people with diabetes have much higher rates of AD and also other forms of dementia. There are two other areas of curcumin s unique activity with direct application to AD. The first is the ability of curcumin to stimulate the creation of new brain cells particularly in the hippocampus which is the seat of memory in the human brain. This process is called neurogenesis. The second is its ability to stimulate macrophage activity to destroy beta amyloid plaque a hallmark protein that creates brain plaques that interfere with proper functionality. While curcumin is powerful on its own recent research has found that curcumin combined with vitamin D may be even more powerful in its anti-plaque benefits. It is also interesting that when compared to people who have optimal levels of vitamin D people with low levels of vitamin D at age 65 are more than twice as likely to experience mental decline. A study published in 2009 found that these nutrients work especially well together to stimulate the immune system to clear the brain of the plaques which are believed to be the cause of AD. In another study scientists at University of California called curcumin anti-amyloid for its ability to overcome the beta-amyloid protein. In an animal study curcumin reduced substances believed to cause plaque by 43 to 45 percent. Some researchers have suggested curcumin binds directly to plaques and eliminates them. In a human AD study published in the Journal of Psychopharmacology patients were given either a placebo or high absorption curcumin with turmeric essential oil called BCM-95. Researchers commented on the resulting increased levels of beta amyloid in the bloodstream as indicative that the beta-amyloid plaque formations in their brains were dissolving and the bloodstream was carrying them away for waste disposal. Though complications in the 80 VITAMIN RETAILER study reduced significance this trend is very encouraging. Research on curcumin continues but the results are already a quite powerful argument to include this supplement in every healthy brain aging protocol. Curcumin vs. Turmeric It is surprising how much confusion remains in the natural products industry regarding the properties of curcumin compared to the spice turmeric. Though turmeric is a healthy food it does not absorb well and contains very little curcumin (only about 2 to 5 percent). It is virtually impossible to achieve the blood levels of curcumin demonstrated as effective in published studies using turmeric. The equivalence would be hundreds of capsules per day. Curcumin is hard to absorb as well. Early studies used as much as 10 to 12 grams (20 to 24 capsules) and this is not practical for most people. When I am talking with patients and customers I encourage them to first review the human clinical research and second consider how many capsules per day are needed to equal that data. There are curcumin products on the market that now can deliver these dosage equivalents in two capsules per day via a variety of absorption systems. The forms of enhanced absorption curcumin listed on PubMed the electronic database of the National Institute of Health as used in human studies on reducing risk factors for AD or use in patients with AD include lipidated curcumin an unspecified curcumin and BCM-95 Curcumin with turmeric essential oil. acetylcholinesterase which breaks down the neurotransmitter acetylcholine. Acetylcholine is a messenger in the brain carrying information between brain cells and supporting memory and learning and low levels of acetylcholine are associated with AD. Preventing it from being broken down and eliminated keeps more acetylcholine active in the brain longer. These oils are considered natural acetylcholinesterase inhibitors. There are also pharmaceutical drugs that are acetylcholinesterase inhibitors but they often come with unpleasant side effects and have minimum effectiveness. These oils are effective but without the serious adverse effects. In clinical tests healthy volunteers who took Spanish sage oil experienced improved memory and recall. When this plant oil was given to people with AD their attention and focus improved and many of their other symptoms were reduced. Both oils can play an important role in healthy brain function. Active Glutathione Glutathione is the major antioxidant of the central nervous system which includes the brain. It has been shown that active glutathione levels decrease with age and certain diseases of which AD is one. Researchers have suggested that improvement in levels of active glutathione will significantly improve brain function but research on supplemental glutathione and neurological diseases is in its infancy because it is not easy to boost levels in the blood stream. This is one antioxidant you can t get from food--your own body has to make it. Unfortunately the digestive process turns active glutathione into the inactive form even when it is enteric coated an inactive glutathione is not useful. Active glutathione is very effective when administered intravenously for a wide variety of neurological concerns including Parkinson s disease which itself can lead to dementia. Some integrative practitioners use Nacetylcysteine (NAC) to boost glutathione to avoid these absorption challenges. NAC is a raw material used by the body to make glutathione. It is Rosemary and Spanish Sage Essential Oils Oils from rosemary (Rosmarinus officinalis) and Spanish sage (Salvia lavandulifolia) plants have a long history of use as aids to enhancing memory and learning. In fact rosemary is called the herb of remembrance and modern science has shown it is a powerful antioxidant meaning that it can neutralize free radicals that damage or even destroy brain cells. Both rosemary and Spanish sage oils slow down the activity of the enzyme WWW.VITAMINRETAILER.COM SEPTEMBER 2016 useful in younger and healthier people but research has shown that older adults especially those with chronic diseases are not able to make glutathione efficiently. Their glutathionemaking machine is impaired. It is estimated that by age 65 glutathione production can be reduced as much as 50 percent. Therefore bypassing the failing mechanism of glutathione creation is often necessary meaning the use of active glutathione to boost these levels. There are newer oral delivery systems that show great promise in unique ways to boost active glutathione in the body but make sure any you select are clinically studied and have data showing they raise active not inactive levels of this crucial compound. Two forms that have published human studies showing improvements in overall glutathione levels are the French sublingual form (called Sublinthion) and the liposomal form (sold under a variety of product names). However levels may be misleading if the amount increased is not in the active form so reviewing research prior to use is important in selecting an effective product. effective Alzheimer s prevention and treatment protocol available today. VR For a full list of references visit www.vitaminretailer.com. Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. Summary There are certainly other supplements that are important in promoting brain health and preventing Alzheimer s. Omega-3 fatty acids from fish green tea olive oil ginkgo apoaequorin vitamins C and E and so many more nutrient factors that space precludes exploring can also play a crucial role in keeping the aging brain healthy. Reducing inflammation oxidative damage and promoting excellent detoxification by adopting a healthy lifestyle and starting a regimen of clinically effective supplements may be the most SUPPLEMENTSCIENCE (Continued from page 76) 1 000 mg of the tea blend or placebo daily for 12 weeks. Assessment methods included the American Urologic Association symptom score (AUAss) simple uroflowmetry postvoid residual volume (PVR) C-reactive protein (CRP) as a measure of inflammation Short-Form 36 Health Survey (SF-36) and International Index of Erectile Function (IIEF). These were all performed at baseline (BL) week 6 and week 12. The results were as follows the AUAss decreased 34.5 percent from by week 12 in the 1 000-mg group (p 0.008). By week 12 CRP had not increased in the 1 000-mg group but did increase in the other two groups. Average urine flow (Qmean) increased in the 500 mg (p 0.033) and 1 000 mg AMH (p 0.002) groups versus placebo. PVR decreased in the 1 000 mg AMH group (p 0.034) at week 6. Furthermore both tea blend groups had improvements in physical functioning (p 0.051) and sexual desire (p 0.005 respectively). controlled randomized and dose-ranging study evaluated the safety and efficacy of the reishi mushroom extract (0.6 mg 6 mg or 60 mg) or placebo in 50 men ( 50 years) with lower urinary tract symptoms (LUTS). Assessment methods included the IPSS peak urine flow rate prostate volume and residual urine. The results were that reishi was well tolerated and doses of 6 mg and 60 mg significantly improved IPSS at four and eight weeks (p 0.0005 and p 0.026 respectively). Similar results were seen in another 12-week randomized clinical trial using 6 mg of reishi mushroom extract daily in men with slight-to-moderate LUTS. Results also showed a significant reduction in IPSS (p 0.0001). 2 Katz A Efros M Kaminetsky J Herrlinger K Chirouzes D Ceddia M. A green and black tea extract benefits urological health in men with lower urinary tract symptoms. Ther Adv Urol. 2014 Jun 6(3) 89-96. 3 Noguchi M Kakuma T Tomiyasu K Kurita Y Kukihara H Konishi F Kumamoto S Shimizu K Kondo R Matsuoka K. Effect of an extract of Ganoderma lucidum in men with lower urinary tract symptoms a double-blind placebo-controlled randomized and dose-ranging study. Asian J Androl. 2008 Jul 10(4) 651-8. 4 Noguchi M Kakuma T Tomiyasu K Yamada A Itoh K Konishi F Kumamoto S Shimizu K Kondo R Matsuoka K. Randomized clinical trial of an ethanol extract of Ganoderma lucidum in men with lower urinary tract symptoms. Asian J Androl. 2008 Sep 10(5) 777-85. Conclusion While saw palmetto pygeum et al certainly have demonstrated value in the treatment of BPH LUTS they are not the only game in town. It may be useful to consider the use of curcumin green and black tea extracts and reishi mushroom extract as other possible nutraceuticals for prostate health. VR Reishi Mushroom Extract Reishi mushroom (Ganoderma lucidum) is frequently used to support various aspects of immune system function. In addition there have been studies demonstrating its efficacy for prostate health. An eight-week double-blind placebo- References 1 Ledda A Belcaro G Dugall M Luzzi R Scoccianti M Togni S Appendino G Ciammaichella G. Meriva a lecithinized curcumin delivery system in the control of benign prostatic hyperplasia a pilot product evaluation registry study. Panminerva Med. 2012 Dec 54(1 Suppl 4) 17-22. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno hchs.edu. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 81 NATURALMEDICINE with Dr. Michael Murray Lack of Stomach Acid Revisiting Hydrochloric Acid Therapy B Y M ICHAEL T. M URRAY ND I n the natural product industry it seems that there is a constant focus on what is new. That focus sometimes takes us away from time-tested highly effective products. One such product that seems to have lost its luster is hydrochloric acid (HCL)--a key factor secreted by the stomach to insure proper protein digestion and mineral absorption. HCL supplementation was once a very popular therapy for digestive disturbances but now it seems that there is too much attention gastric acid excess than the more common cause of indigestion--lack of gastric acid secretion. My suggestion is that in most people with chronic indigestion rather than focus on blocking the digestive process with antacids the natural approach to indigestion focuses on aiding digestion. In that goal supplemental HCL can be extremely effective and is a very inexpensive therapy. Of course other natural digestive aids have their place as well and several are discussed below. 82 VITAMIN RETAILER Examining Hypochlorhydria Hypochlorhydria refers to deficient gastric acid secretion while achlorhydria refers to a complete absence of gastric acid secretion. There are many symptoms and signs that suggest impaired gastric acid secretion and a number of specific diseases have been found to be associated with insufficient gastric acid output. These are listed in Tables 1 and 2. Table 1. Common Signs and Symptoms of Low Gastric Acidity Bloating belching burning and flatulence immediately after meals A sense of fullness after eating Indigestion diarrhea or constipation Multiple food allergies Nausea after taking supplements Itching around the rectum Weak peeling and cracked fingernails Dilated blood vessels in the cheeks and nose Acne Iron deficiency Chronic intestinal parasites or abnormal flora Undigested food in stool Chronic candida infections Upper digestive tract gassiness Protocol for HCL Supplements My advice to people who have symptoms suggestive of lack of HCL or those suffering from a disease linked to lack of HCL is to give HCL supplementation a try. Here are the easy to follow guidelines that I recommend 1. Begin by taking one tablet or capsule containing 500 to 600 mg of HCL at your next large meal. If it does not aggravate your symptoms at every meal after that of the same size take one more tablet or capsule. (One at the first meal two at the meal after that WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Table 2. Diseases Associated with Low Gastric Acidity Addison s disease Asthma Celiac disease Dermatitis herpetiformis Diabetes mellitus Eczema Gallbladder disease Graves disease Chronic auto-immune disorders Hepatitis Chronic hives Lupus erythematosis Myasthenia gravis Osteoporosis Pernicious anemia Psoriasis Rheumatoid arthritis Rosacea Sjogren s syndrome Thyrotoxicosis Hyper- and hypothyroidism Vitiligo then three at the next meal etc.) 2. Continue to increase the dose until you reach seven tablets or when you feel warmth in your stomach whichever occurs first. A feeling of warmth in the stomach means that you have taken too many tablets for that meal and you need to take one less tablet for that meal size. It is a good idea to try the larger dose again at another meal to make sure that it was the HCL that caused the warmth and not something else. 3. After you have found that the largest dose that you can take at your large meals without feeling any warmth maintain that dose at all of meals of similar size. You will need to take less at smaller meals. 4. When taking a number of tablets or capsules it is best to take them throughout the meal. 5. As your stomach begins to regain the ability to produce the amount of HCL needed to properly digest your food you will notice the warm feeling again and will have to cut down the dose level. In my clinical experience I found that HCL supplementation could be life changing for many people. The Cause of Hypochlorhydria Like peptic ulcer disease achlorhydria and hypochlorhydria have been linked to the overgrowth of the bacteria Helicobacter pylori. It has been shown that 90-100 percent of patients with duodenal ulcers 70 percent with gastric ulcers and about 50 percent of people over the age of 50 test positive for H. pylori. The presence of H. pylori is determined by determining the level of antibodies to H. pylori in the blood or saliva or by culturing material collected during an endoscopy as well as measuring the breath for urea. Low gastric output is thought to predispose to H. pylori colonization and H. pylori colonization increases gastric pH thereby setting up a positive feedback scenario and increasing the likelihood for the colonization of the stomach and duodenum with other organisms. Not surprisingly habitual use of antacids and acid-blocking drugs appears to promote H. pylori overgrowth. If H. pylori gastritis leads to achlorhydria the next obvious question what are the factors that lead to H. pylori gastritis. Consistent with history conventional medicine is obsessed with the infective agent rather than host defense factors. Because research focuses on eradicating the organism there is little information on protective factors against infectivity. Proposed protective factors against H. pylori induced intestinal damage are maintaining a low pH and insuring adequate antioxidant defense mechanisms. Low levels of vitamin C and vitamin E and other antioxidant factors in the gastric juice not only appear to lead to the progression of H. pylori colonization but since the mechanism by which H. pylori damages the stomach and intestinal mucosa is via oxidative damage also contribute to the ulcer-causing potential of H. pylori. Furthermore antioxidant status and gastric acid output appears to be the answer to the question as to why everyone infected with H. pylori does not get peptic ulcer disease or gastric cancer. ments. It also has some scientific support in the medical literature for eradicating H. pylori as well as helping with general indigestion. In one study of 52 patients suffering from an H. pylori infection the patients were randomized into the following four groups Group A received 350 mg of mastic gum three times a day for 14 days. Group B received 1 050 mg of mastic gum three times daily for 14 days. Group C received 350 mg of mastic gum three times a day plus the acidblocking drug Protonix (pantoprazole) at a dosage of 20 mg twice a day for 14 days. Group D received Protonix 20 mg plus the antibiotics amoxicillin 1 000 mg and clarithromycin 500 mg twice daily for 10 days. At the beginning of the study all patients were positive for H. pylori as confirmed by a urea breath test (UBT). H. pylori eradication was tested by a UBT five weeks after completion of the eradication regime. Results showed that eradication of H. pylori was confirmed in 4 13 patients in Group A and in 5 13 in Group B. No patient in Group C achieved eradication whereas 10 13 patients in Group D had a negative UBT. Here are my interpretations of this study. Mastic gum clearly has an ability to wipe out H. pylori but 14 days may not be sufficient of a time. Longer or even continued use may be required to eradicate H. pylori in some people. Next as the combination of mastic gum and an acid-blocking drug produced zero effect in eradicating H. pylori this combination should be avoided. Lastly as there was little difference in the group that took 1 050 mg versus 350 mg three times per day there does not seem to be a reason to take the higher dosage. DGL--A Special Licorice Extract Another natural product that may prove useful in helping to eradicate H. pylori is deglycyrrhizinated licorice (DGL). This natural product has had the compound in licorice that can sometimes raise blood pressure removed. Clinical studies have shown DGL produces great results in healing both stomach and duodenal ulcers. Rather than inhibit the release of acid DGL stimulates the normal defense mechanisms that prevent ulcer formation. Specifically DGL improves both the quality and quantity Mastic Gum Mastic gum is a resinous exudate obtained from the stem and the main leaves of the mastic shrub (Pistacia lentiscus) found in Greece. It has a long history of use in ulcers and stomach ail- (Continued on page 89) VITAMIN RETAILER 83 SEPTEMBER 2016 WWW.VITAMINRETAILER.COM EXPOEASTBOOTHPREVIEW September 21-24 2016 Baltimore Convention Center Baltimore MD The following manufacturers advertising in this issue have submitted information describing their plans for Expo East--product launches show specials and special services are all included below. Booth numbers have also been included to make it easier to find these companies while walking the show floor. Bioforce USA--Booths 3817 & 6020 Bioforce USA (Ghent NY) is celebrating another outstanding year The company s premier skincare brand Annemarie B rlind has launched a NEW ZZ Sensitive skincare System Anti-Stress and Herbatint Permanent Hair Color a favorite of those with sensitive skin and is now a B Corp Certified company So come join Bioforce USA in its good fortune. There will be free skincare and hair consultations an A.Vogel interactive demo a chance to win a Fitbit an Instagram photo booth contest a champagne celebration and as always an enthusiastic Bioforce USA team. For more information call (800) 641-7555 or visit www.bioforceusa.com. Bluebonnet Nutrition Corporation--Booth 6029 Please visit Bluebonnet s (Sugar Land TX) booth for a trade show discount. New product introductions include Targeted Choice Wellness Support Caplets--whole food-based structure-function formula for immune support Targeted Choice Sleep Support Vegetable Capsules--whole food-based structure-function formula for sleep support Super Earth Rainforest Animalz Probiotic Chewable Wafers-- Supports immune and digestive health in children 3 years and up and Advanced Choice SingleDaily Probiotic Vegetable Capsules--High potency multistrain formulas for adults supporting digestive health. For more information call (800) 580-8866 or visit www.bluebonnetnutrition.com. Carlson Laboratories--Booth 5208 Visit Carlson Laboratories (Arlington Heights IL) at booth 5208 for fun giveaways free samples show specials and an introduction to the company s new products including K-Complete MCT Oil MCT & Omega-3 Baby s DHA and Probiotics. Sign up for Carlson College Carlson s digital educational platform to learn more about Carlson products and receive a free t-shirt. Carlson has been dedicated to providing families with the highest quality vitamins minerals omega-3s and other nutritional supplements since 1965. For more information call (847) 255-1600 or visit www.carlsonlabs.com. Dr. Mercola Premium Products--Booth 6624 Dr. Mercola Premium Products (Hoffman Estates IL) will be offering a number of specials at Expo East including 15 percent off all show orders 20 percent off all new account orders and 25 percent off all Dr. Mercola Premium Products displays. For more information call (847) 252-4353 or visit www.mercola.com. 84 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Essential Formulas Incorporated--Booth 4823 Visit Essential Formulas (Farmers Branch TX) at booth 4823 at Expo East for book signings and special show discounts. Essential Formulas looks forward to seeing you at the show For more information call (972) 255-3918 or visit www.essentialformulas.com. Garden of Life--Booth 5215 Garden of Life (Palm Beach Gardens FL) will be showcasing new releases in the Dr. Formulated product line and David Perlmutter MD will be on hand for a meet and greet. Stop by and say hello and learn all about the Dr. Formulated products. Also featured will be the mykind Organics product line and the newest addition--Organic Plant Collagen Builder Also featured is the new and improved RAW Organic Protein with better taste texture and more protein per serving. For more information call (561) 748-2477 or visit www.gardenoflife.com. Genesis Today--Booth 5206 Genesis Today (Austin TX) will be showcasing its all-new packaging and brand redesign. Additionally attendees will be able to see Genesis Today s new Cranberry U.T. Complete Plant Protein & Greens and FitTrim. All visitors who participate in Genesis Today s Toast to Good Health featuring their category-leading superfood juices will receive free gifts For more information call (800) 916-6642 or visit www.genesistoday.com. Health Plus Inc.--Booth 6532 Health Plus Inc. s (Chino CA) Power Digest is designed to help break down supplements for athletes at all levels. First it provides the body with the key amino acids that are essential for overall muscle health recovery and growth. Second digestive enzymes and cleansing herbs help the body process supplements and may help with gas and bloating. The combination of the two allows the body to take in whey protein creatine amino acids and more while providing nutrients to muscles. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (909) 993-0700 or visit www.healthplusinc.com. Hyalogic LLC--Booth 5406 Hyalogic LLC (Riverside MO) will be offering a 20 percent discount on all orders placed at the show. The company will introduce a facial cleanser a natural insect repellent and additional items. Please stop by to see all of Hyalogic s new products and to get a free sample. For more information call (866) 318-8484 or visit www.hyalogic.com. Mushroom Wisdom Inc.--Booth 5020 Mushroom Wisdom (East Rutherford NJ) will be introducing Super Poria at Expo East. Poria (Poria cocos) is found in countless TCM (traditional Chinese medicine) formulations to promote kidney health and balance constitutional dampness. Super Poria uses a unique double extract to provide the full synergistic array of beneficial polysaccharides and triterpenes. These components help maintain a balanced immune system and promote kidney health through powerful antioxidant support. Mushroom Wisdom will also be offering a buy one get free show deal as well as 25th anniversary special show deals on all other products. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. NeoCell--Booth 5030 NeoCell (Irvine CA) will be unveiling a number of new products at Expo East including Joint Bursts Move Matrix HA Double Strength 30 ct. and HA Double Strength 60 ct. Stay good lookin with Chef Chen s cookin Join NeoCell for tastings on Thursday and Friday at booth 5030 at the following times both days 10 30-11 30 a.m. 12 30-1 30 p.m. 2 30-3 30 p.m. and 4 30-5 30 p.m. For more information call (949) 699-1626 or visit www.neocell.com. Nordic Naturals--Booth 5025 An iconic multivitamin now comes in two great flavors Come to Booth 5025 to try Nordic Berries Cherry Berry a delicious new flavor of the No. 1 children s vitamin in the U.S. Also sample Nordic Naturals (Watsonville CA) award-winning fish oil and meet your next best-selling products from omega-3s to probiotics and essential-nutrient blends. Enjoy show discounts enter to win awesome prizes like a GoPro and Beats headphones and enjoy Nordic Naturals happy hour on Friday and Saturday 4-6 p.m. For more information call (800) 662-2544 or visit www.nordicnaturals.com. North American Herb & Spice--Booth 6425 For more information call (800) 747-7418 or visit www.mushroomwisdom.com. Natural Factors--Booth 6027 Natural Factors (Monroe WA) will be offering hot show deals and giveaways--visit the booth for details. New product introductions include the VegiDay line of sustainably conscious foods and new additions to the Whole Earth & Sea and CurcuminRich lines. Michael Murray ND will be presenting The New Frontier of Nutrigenomics and Molecular Nutrition on Friday 1 30-2 30 p.m. in room 321 of the Baltimore Convention Center. For more information call (877) 551-2179 or visit www.naturalfactors.com. Nature s Plus--Booth 5010 Discover Life and the Nature s Plus (Melville New York) at Booth 5010. The company welcomes you to its beautiful first time at Expo East exhibit booth Visit and let Nature s Plus introduce you to its new exciting products review the company s existing category leading brands like SpiruTein Source of Life and Animal Parade. And meet the Nature s Plus team of sales and marketing professionals. Since 1972 delivering Quality Value and Results. For more information call (631) 293-0030 or visit www.naturesplus.com. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM North American Herb & Spice (NAHS Lake Forest IL) has been a trusted wellness company for 20 years. NAHS is dedicated to providing the purest most potent natural and wild herbal nutritional supplements available. Plus NAHS is the maker of the original truly raw herbal and wild food extracts. Feel the power of the Oreganol P-73 today. For more information call (800) 243-5242 or visit www.oreganol.com. NOW--Booths 5820 (main) & 2515 (food) Visit NOW s (Bloomingdale IL) main booth (5820) to check out new product introductions including NOW Solutions Smiles for Miles Essential Oil Blend and Seasonal Changes Essential Oils Kit NOW Sports Hazelnut Vanilla Flavored MCT Oil and Mini-Blender NOW Pets Pet Allergy Support NOW Lutein 25 mg and Zeaxanthin 5 mg NOW Methyl Folate and NOW Liquid Iron. The company is also offering up to 33 percent off free samples and special giveaways. At NOW s food booth (2515) the company will introduce Marcona Almonds Brazil Nut Oil and Ellyndale Foods Q Cups. For more information call (630) 545-9098 or visit www.nowfoods.com. VITAMIN RETAILER 85 EXPOEASTBOOTHPREVIEW September 21-24 2016 Baltimore Convention Center Baltimore MD Redd Remedies--Booth 6420 Another first for Redd Remedies (Bradley IL) At Expo East the company will be launching Curcumin T4 and Curcumin C3 in chewables both featuring biologically active Curcumin C3 Reduct in 60 chewable and travel sizes. Best sellers True Energy and Gouch in convenient travel sizes and ReNu For Pets featuring NEM (Natural Eggshell Membrane). Redd Remedies will be offering show discounts up to 35 percent off new products 25 percent Mix & Match (25 pc. minimum) 30 percent off Throat Drop Spinner available at show only 30 percent off Curcumin T4 Gouch Nerve Shield and True Energy Floor Displays. For more information call (888) 453-5058 or visit www.reddrememdies.com. Vibrant Health--Booth 5730 Featuring Vibrant Flora condition-specific probiotic powders BullsEye targeted immune support Pro Matcha protein matcha and Convida Powered by Vibrant Health (Canaan CT) a collaboration providing premium supplements for common health concerns among the Latino community. The first 100 booth visitors will receive a free gift and the company will be giving away a GoPro Hero. Visit Vibrant Health at Booth 5730. In addition the company will be offering the following show specials at Expo East 35 percent off new products 25 percent off 72 pcs. 20 percent off 48 pcs. 15 percent off 36 pcs. and 10 percent off 24 pcs. For more information call (860) 824-4040 or visit www.vibranthealth.com. Vitalah--Booth 5232 Reserveage Nutrition--Booth 5829 Supplement brands aspire to become market leaders in one category. Reserveage Nutrition (Boca Raton FL) is proud to lead in three beauty and health categories. For your customers who appreciate high-quality and scientifically studied ingredients stock up on the company s top selling SKUS in Resveratrol Keratin and Collagen capsules. Come See Reserveage s Beauty Breakthroughs and show specials at Booth 5829 For more information call (561) 443-2805 or visit www.reserveage.com. Vitalah creator of Oxylent (Santa Cruz County CA) will be sampling its four award-winning formulas Oxylent Children s Oxylent Prenatal Oxylent and the company s newest formula Sport Oxylent. Visit Vitalah at booth 5232 to sample all Oxylent formulas and take advantage of the company s show specials Four special retail packages are being offered at up to 30 percent off and include samples your choice of a passive demo kit or a free Oxylent Floor Display Stop by place your order and ask how to win 150 For more information call (877) 699-5368 (OXYLENT) or visit www.oxylent.com. Wakunaga of America--Booth 6227 Superior Source Continental Vitamin Company Inc.-- Booth 5524 Superior Source s (Los Angeles CA) No Shot B-12 MicroLingual instant dissolve tablets now combines B12 B6 and folate all in their bioactive forms. The company s new formulas have methylcobalamin 1 000 2 000 mcg B6 2 mg (as pyridoxal-5 phosphate) and methylfolate 1 000 1 200 mcg. (Items 90470 & 90475). Superior Source s Vitamin K2 (MK-7) now available in 300 mcg (item 90435) in addition to the company s 100 mcg. Visit the booth for a show special of 20 percent of free product with show orders. For more information call (800) 421-6175 or visit www.superiorsourcevitamins.com. Wakunaga of America (Mission Viejo CA) will be offering up to a 25 percent discount with distributor participation. In addition the company will be introducing a number of new products at Expo East. Kyolic Liver Support provides a unique blend of clinically proven herbs and nutrients shown to effectively protect the liver. Kyolic Brain Energy is a proprietary blend of brain supportive herbs and nutrients designed to improve concentration and memory by supporting healthy brain structure. Lastly Lucky 7 Men s Performance Formula is a unique combination of herbs and nutrients specifically formulated to enhance a man s sexual health and desire. For more information call (949) 855-2776 or visit www.kyolic.com. Xlear Inc.--Booth 3615 Xlear Inc. (American Fork UT) is excited to introduce three products at Expo East XlearMax Spry Alcohol-Free Mouth Wash and newly formulated Spry Fluoride-Free Toothpaste. XlearMax features capsicum and aloe vera to relieve severe congestion quickly. Spry AlcoholFree Mouth Wash has four innovative variations Anti-Plaque Healing Blend Fresh Breath and Kid s Enamel Support. Spry Fluoride-Free Toothpaste has xylitol aloe vera and cranberry extract for optimal oral health. Come to booth 3615 to receive a 15 percent show discount. For more information call (877) 599-5327 or visit www.xlear.com. 86 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Black Forest Organic Candy OAKBROOK TERRACE IL--Black Forest Organic candies are available in 4- and 6oz. bags and select candies will be available in a 2.75-oz. share pack and 8-oz. stand up pouch. New Sour Heads are available in Mixed Fruit and Watermelon New Fruity Chews and Candy Drops are available in Mixed Fruit. Black Forest Organic candy is USDA Certified Organic gluten free fat free with no artificial flavors and colors from natural sources such as carrots turmeric and red beets. The 4-oz. bags start at 1.29 per pack while prices increase with size. For more information call (800) 323-1768 or visit www.blackforestusa.com. Alkalizing Water Treatment CARSON CITY NV--Coral LLC introduced a new convenient Alkalizing Water Treatment in drop-in sachets that raise water s pH buffer chlorine add trace minerals and more the company said. A simple addition to any carry-on or suitcase the Alkalizing Water Treatment sachets harness the healthful benefits of EcoSafe above-sea coral to transform ordinary water into a beverage with hydrating electrolytes and ionic trace minerals often stripped from treated water. Each 30-ct. package has a suggested retail price of 14.95 and each sachet delivers 74 bio-available coral minerals free radical-fighting antioxidants and vitamin C to water anytime anywhere. Alkalized water has been known to help the body maintain a health pH balance hydration level metabolism and it supports natural detoxification. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Rainforest Animalz Probiotic Chewable Wafers SUGAR LAND TX--Bluebonnet Nutrition added Super Earth Rainforest Animalz Probiotic Chewable Wafers to its line of children supplements. The wafers are 99 percent lactose free non-GMO and designed specifically for children 3 years and older. The probiotic contributes to bridging the nutrient gap by supplying children s tummies with the clinically studied probiotics DDS-1 strain a highly stable super strain of L-acidophilus and bifidobacterium bifidum for digestive and immune health. Animalz Probiotics comes in a 60-ct. bottle in raspberry flavor. Contact the company for pricing. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 882-9577 or visit www.coralcalcium.com. GingerMed Tumerones GREEN BAY WI--EuroPharma s GingerMed Tumerones (MSRP 39.95 60 soft gels) provides antioxidant defense with powerful compounds from ginger and turmeric oils. The ginger and turmeric oils in this high-potency formula are concentrated to deliver their key active compounds for maximum benefits. Ginger is a botanical relative of turmeric and research has shown that the components of ginger oil (including gingerols and shogaols) support healthy cellular function. Turmerones from turmeric oil have effects that are similar to curcumin. Research has shown that turmerones have unique benefits as potent antioxidants that optimize the cell s protective abilities. For more information call (866) 598-5487 or visit www.europharmausa.com. For more information call (281) 240-3332 or visit www.bluebonnetnutrition.com. Baby s DHA ARLINGTON HEIGHTS IL--Carlson Labs Omega-3 DHA supports healthy brain vision and nervous system development in growing children and is especially important during their first two years as their brains nearly double in size according to the company. Because many infants don t get adequate amounts of DHA through breastfeeding or formula alone Baby s DHA is a way to fill this nutritional gap. Baby s DHA (MSRP 15.50 60 mL) provides up to 1 100 mg of omega-3s and 400 IU of vitamin D3 per serving. (Dosing is based on an infant s body weight and can be easily measured and administered with the included syringe.) To ensure maximum freshness Carlson Labs closely manages Baby s DHA from sea to store. They source the highest quality Norwegian Arctic cod using traditional sustainable methods. The same day their fish are caught they re transported to a Norwegian facility for processing and purification. Baby s DHA is bottled with a touch of natural vitamin E to prevent oxidation. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Goat Milk Soaps SCOTTSBURG IN--Goat Milk Soap is an all-natural alternative made with goat s milk. Packaged in a cotton drawstring bag which is perfect for gift giving Goat Milk Soap is a long-lasting and moisturizing soap that is great for men women children and babies. It is available in a variety of sizes and scents including Oatmeal Milk & Honey Almond Cedarwood Vanilla Baby Powder Black Raspberry and Unscented. For soft smooth skin Goat s Milk Soap from the original Goat Milk Stuff is made with raw goat milk and other natural ingredients such as coconut oil. Prices are 3.95 and up. For more information call (812) 752-0622 or visit www.goatmilkstuff.com. VITAMIN RETAILER 87 For more information call (800) 234-5656 or visit www.carlsonlabs.com. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM NEWPRODUCTS Karma Probiotic Water PITTSFORD NY--Karma Culture LLC creators of Karma Wellness Water introduced a new line of probiotic water called Karma Probiotics where consumers Peel Push and Shake to infuse the probiotic nutrition into water. Karma Probiotics is available in three flavors BerryCherry Apple-Cinnamon and Blueberry-Lemonade. Two billion cultures are kept in the KarmaCap until consumers release the nutritious contents including vitamins A E and B Complex (B3 B5 B6 and B12) in addition to Ganeden BC30. Probiotic balance bolsters the immune system enhances digestive health boosts metabolism and aids in weight control. This shelf-stable beverage is available in an 18-fl.-oz. bottle for a suggested retail price of 2.49. For more information call (585) 267-7165 or visit www.drinkkarma.com. Procera Mood TAMPA FL--Procera Health announced the launch of Procera Mood a naturally derived non-prescription supplement that supports mood enhancement. Designed to reduce stress and increase relaxation Procera Mood (MSRP 39.95 60-ct.) offers mood stabilization and elevation supporting emotional processing balance and calmness. Taking two gel capsules per day before bedtime supports the entire body with natural ingredients like American ginseng rhodiola rosea ashwagandha and zinc. Procera Mood also supports cognitive function boosts the immune system promotes blood flow to the brain and provides potent antioxidant support the company stated. For more information call (800) 214-8112 or visit www.procerahealth.com. Mitochnodria Ignite CARPINTERIA CA--Mitochondria Ignite with NT Factor by ProHealth Inc. supports repair of damaged cell membranes and restoration of cellular function most notably that of the energy producing components of cells the mitochondria. This can result in significant improvement for people with moderate or severe fatigue the company said. Mitochondria Ignite with NT factor may be taken with or without food. The blend of probiotics and growth media present in NT Factor provide for all the digestants and co-factors needed for absorption. Mitochondria Ignite is gluten free and comes in a 45day supply of 90 tablets for a suggested retail price of 51.49. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Natrol Extra Strength Turmeric CHATSWORTH CA--Natrol Extra Strength Turmeric provides support for a normal healthy inflammation response heart and joint health the company said. Turmeric is derived from the root of the Curcuma longa plant and has been utilized in Chinese medicine for various conditions. Natrol Extra Strength Turmeric features CurcuWIN a proprietary form of curcumin that increases absorption of curcuminoids. CurcuWIN has been clinically shown to be absorbed 46 times more than 95 percent standardized curcumin extract. It has demonstrated longer sustained periods of curcuminoid availability at high levels of concentration that gives the body potent antioxidant protection for cellular health. Available in a 60capsule bottle the suggested retail price is 21.99. For more information call (818) 739-6000 or visit www.natrol.com. For more information call (800) 366-0656 or visit www.prohealth.com. Simply Co. Laundry Detergent BROOKLYN NY--Simply Co. laundry detergent is an organic vegan powder made with just three simple ingredients baking soda washing soda and castile soap. Each 32-oz. jar cleans up to 60 loads of laundry. Each glass jar has a suggested retail price of 18. For more information call (347) 753-4958 or visit www.thesimplyco.com. Omega Curcumin WATSONVILLE CA--Omega Curcumin is a combination of foundational nutrients--the concentrated omega-3s EPA DHA and the powerful antioxidants curcumin L-glutathione and Nacetylcysteine (NAC)--that work together deep within a cell s metabolic machinery. Each nutrient plays a distinct yet complementary role in reducing oxidative stress to help maintain cellular health and support metabolic balance. The unique combination of Omega Curcumin (MSRP 44.95 60-ct.) of highly bioavailable ingredients ensures optimal absorption for maximum benefits. This unique synergistic formula also maintains healthy immunity supports cardiovascular health and is in the triglyceride form for better absorption of essential omega-3s. For more information call (800) 662-2544 or visit www.nordicnaturals.com. 88 VITAMIN RETAILER True Ketchup Original BBQ Sauce and Veracha Hot Sauce DELMAR NY--True Made Foods provides vegetables in condiments. New to the line of the unique vegetable developed recipes are True Ketchup Original BBQ and Veracha Hot Sauce. Each 17.4-oz. container has a suggested retail price of 5.99. For more information call (888) 530-6724 or visit www.truemadefoods.com. WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Herbal Tonics REDMOND OR--Oregon s Wild Harvest launched the first Demeter Certified Biodynamic herbal tonics. The collection of 13 easy-to-take tonics are formulated to address the health-disrupting effects of chronic stress and to help restore and maintain balance and homeostasis throughout all body systems. Each tonic is produced in small batches with whole herbs grown in the fertile volcanic soil on the company s Biodynamic-certified farm. Hand-harvested herbs are processed fresh or dried infused with a flavorful lively grape alcohol and macerated into a concentrate of natural healing extracts that are transformed into tonics. A 2-oz. bottle (MSRP 24.95) contains about 24 doses of a single raw herb or herb combination. The line includes GoodVibes CountToZen Namaste HappyBelly SawLogs KeepOnMovin ToTheRescue ClearPassage Astragalus Ashwagandha Royal Flush Holy Basil and Valerian. For more information call (800) 316-6869 or www.oregonswildharvest.com. Cranberry U.T. Complete Austin TX--Cranberry U.T. Complete is a new superfruitbased supplement taken to support urinary tract health. Each 2.46-oz portion features Cran D Or cranberry extract plus carefully selected botanicals such as Ceylon cinnamon d-mannose uva ursi leaf dandelion root and corn silk powder that help it achieve 135 mg of antioxidants from proanthocyanidins (PAC s) per serving. Cranberry U.T. Complete is soy- dairy- and gluten free and naturally flavored and is available in a powdered drink mix for an MSRP of 32.99. According to the company it is one of the few cranberry products available in powdered mix form. It offers an efficacious alternative to traditional delivery formats such as capsules tablets and sugary cranberry juices. For more information call (512) 858-1977 or visit www.genesistoday.com. Natural Guyabano Simi Valley CA--Boost your immune system and improve your overall health with Guyabano. This fruit also known as soursop is one that has been used for medicinal purposes for centuries in the native regions where it grows. Available in three versions (Natural Guyabano Advanced Formula Chewable Natural Guyabano Advanced Formula and Natural Guyabano Leaf & Stem) each 650-mg bottle is available for an MSRP of 48.95 46.95 and 42.95 respectfully. All are rich in vitamins B1 B2 and C as well as iron calcium and fiber. Guyabano is packed with powerful antioxidants as well as acetogenin. For more information call (818) 207-4406 or visit www.naturalguyabano.com. ZocuZap CYPRESS TX--ZocuZap towelettes by Okra LLC are unique okra-infused Zocusome micelles that gently lift and clear the oil debris and residue accumulation in acne and decrease inflammation using natural botanicals okra and other antioxidants organic-based plants to improve the appearance of facial blemishes without the use of any prescription or over-the-counter drug ingredients. The once-a-day formulation requires 20-30 seconds of application no rinsing. It is convenient for travel and safe for all ages as well as safe for use around the eyes the company said. Each 15-ct. box of ZocuZap has a suggested price of 37.98. For more information call (844) ZOCULAR or visit www.zocular.com. NATURALMEDICINE (Continued from page 83) of the protective substances which line the intestinal tract increases the lifespan of the intestinal cell and improves blood supply to the intestinal lining. The active components of DGL are believed to be special flavonoid derivatives. These compounds have demonstrated impressive protection against chemically-induced ulcer formation in animal studies. Several similar flavonoids have been shown to inhibit H. pylori in a clear-cut concentrationdependent manner. In addition unlike antibiotics the flavonoids also were also shown to augment natural defense factors which prevent ulcer formation. The standard dosage for DGL is two to four 380 mg chewable tablets between or 20 minutes before meals. Taking DGL in capsules or after meals is associated with poor results. Apparently the DGL must mix with saliva to produce its effects. pylori. Probiotics such as Lactobacillus sp. Bifidobacteria sp. and Saccharomyces boulardi have all demonstrated clinical effects and simply make a lot of sense in any gastrointestinal infection. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit www.doctormurray.com. Final Comment Several studies have shown that honeyproduced flowers of the New Zealand manuka bush exert activity against H. pylori. However no clinical trials have validated this effect. Other natural agents with similar in vitro (test tube) effects against H. pylori include garlic pomegranate extract oregano oil and d-limonene from lemons. These agents may prove very helpful against H. pylori. I would definitely recommend probiotic supplementation to fight against H. SEPTEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 89 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com The UnDiet Cookbook Author Meghan Telpner is the founder and director of the Academy of Culinary Nutrition. In her 10th year of remission from Crohn s disease Telpner aims to inspire audiences to understand how every choice counts when it comes to diet and lifestyle. The UnDiet Cookbook 130 Gluten-Free Recipes for a Healthy and Awesome Life invites readers to focus on how they can take their favorite meals and healthify them using whole real-food ingredients. The book offers 130 gluten-free recipes including further modifications for other diets acting as a manual for a healthy and awesome life. Author Meghan Telpner Pages 312 Price 24.95 Publisher Appetite by Penguin Random House Contact (416) 957-4449 Prevention is the Cure A Scientist s Guide to Extending Your Life Prevention is the Cure was written to provide readers with a clear understanding of how we become ill and what we can do to avoid the catastrophe that results from it. As a research scientist with over 40 years of experience dealing with medicine it is painfully obvious to me why most people become sick the author Dr. Fred Sancilio said. Getting people to realize that most illnesses are preventable is the subject of this work and the goal of this book. Sancilio covers the four primary causes of illnesses and how to avoid them the 10 commandments of longevity the secret habits of centenarians and how to remain youthful into old age. Author Dr. Fred Sancilio Pages 239 Price 19.95 Publisher Morgan James Contact Alex Sancilio alexm sancilio.com Almond Flour Because it s made from a nut not a grain almond flour is gluten free and has become a popular alternative to grain-based flours particularly among followers of specialty eating plans including paleo gluten- and grain free specific carbohydrate low carbohydrate and high-protein diets. In Almond Flour author Beverly Lynn Bennett shares more than 80 recipes that feature almond flour along with helpful tips and essential information for how to incorporate it into your favorite dishes from sweet to savory. Readers will learn the differences between blanched almond flour natural almond flour and almond meal and discover when they can be interchanged. Almond flour s smooth texture and rich buttery taste boost the flavor and moisture content of baked goods and other dishes. All the recipes in Almond Flour are vegan and gluten free. Author Beverly Lynn Bennett Pages 121 Price 14.95 Publisher Book Publishing Company (TN) Contact info bookpubco.com 90 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2016 ADVERTISERINDEX ADVERTISER Aker BioMarine Antarctic US Bluebonnet Nutrition Corp. Bluebonnet Nutrition Corp. Carlson Laboratories Inc. C est Si Bon Company Continental Vitamin Company Daiwa Health Development Dr. Mercola Premium Products Essential Formulas Essential Formulas Evalar USA Food Science of Vermont Frey Vineyards Garden of Life Generex Labs Genesis Today Global Electronic Technology Health Plus Inc. Herbatint Bioforce Horphag Research Trading Ltd. Hyalogic Mineral BioSciences Mushroom Wisdom Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Vitamin Source Inc. Nature s Plus NeoCell Corporation Nordic Naturals North American Herb & Spice Now Foods Now Foods (Personal Care) Pharmachem Labs (Celadrin) Pharmachem Labs (Cranmax) Redd Remedies Reserveage Nutrition Scandinavian Formulas Inc. Vibrant Health Vitalah (Oxylent) Wakunaga of America Xlear Inc. Xlear Inc. Xlear Inc. PAGE 59 46-47 C4 37 71 21 53 31 5 15 45 51 70 12-13 18 17 19 22 23 65 20 24 49 8-9 33 39 55 69 44 27 61 7 C2 11 C3 57 43 16 63 25 29 64 1 3 35 41 PHONE (206) 855-6736 (281) 240-3332 (281) 240-3332 (847) 255-1600 (888) 700-0801 (800) 421-6175 (877) 434-3633 (847) 252-4353 (972) 255-3918 (972) 255-3918 (844) 571-9870 (800) 874-9444 (707) 485-5177 (800) 622-8986 (239) 592-7255 (800) 916-6642 (800) 455-9155 (800) 822-6225 (800) 641-7555 (201) 459-0300 (866) 318-8484 (702) 239-1535 (800) 747-7418 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (855) 694-8927 (800) 645-9500 (949) 699-1626 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (800) 526-0609 (800) 526-0609 (888) 453-5058 (800) 553-1896 (800) 688-2276 (800) 242-1835 (877) 699-5368 (949) 855-2776 (877) 599-5327 (877) 599-5327 (877) 599-5327 WEB www.vitaminretailer.com akerbiomarine www.vitaminretailer.com bluebonnet www.vitaminretailer.com bluebonnet www.vitaminretailer.com carlson www.vitaminretailer.com cestsibon www.vitaminretailer.com cvc www.vitaminretailer.com daiwa www.vitaminretailer.com mercola www.vitaminretailer.com essentialformulas www.vitaminretailer.com essentialformulas www.vitaminretailer.com evalar www.vitaminretailer.com foodscience www.vitaminretailer.com frey www.vitaminretailer.com gardenoflife www.vitaminretailer.com generexlabs www.vitaminretailer.com genesistoday www.vitaminretailer.com get www.vitaminretailer.com healthplus www.vitaminretailer.com herbatint www.vitaminretailer.com horphag www.vitaminretailer.com hyalogic www.vitaminretailer.com mineralbiosciences www.vitaminretailer.com mushroomwisdom www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalvitaminsource www.vitaminretailer.com naturesplus www.vitaminretailer.com neocell www.vitaminretailer.com nordicnaturals www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com nowsolutions www.vitaminretailer.com pharmachem www.vitaminretailer.com pharmachem www.vitaminretailer.com reddremedies www.vitaminretailer.com reserveage www.vitaminretailer.com scandinavian www.vitaminretailer.com vibrant www.vitaminretailer.com vitalah www.vitaminretailer.com wakunaga www.vitaminretailer.com xlear www.vitaminretailer.com xlear www.vitaminretailer.com xlear INDUSTRYEVENTS September 21-24 2016 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 www.expoeast.com October 4-8 2016 SupplySide West Mandalay Bay Las Vegas NV (866) 230-2311 west.supplysideshow.com October 20-23 2016 The National Association for Holistic Aromatherapy 2016 University of Utah Conference Center & Botanical Garden Salt Lake City UT (919) 894-0298 www.nahaconference.com December 1-4 2016 SOHO Expo Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org SEPTEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 91 Back Talk Naomi Whittel CEO Twinlab www.reserveage.com THIS MONTH Naomi Whittel CEO of Twinlab Consolidated Holdings is the founder of Reserveage Nutrition a flagship natural supplements line she created with a goal of providing best-in-class science-based nutritional innovations. With two decades of experience in developing and managing sustainable companies Whittel launched more than 140 products won more than 30 industry awards for product excellence and has received multiple professional awards such as the Nutrition Business Journal s prestigious Business Achievement Award in the Mid-Size Company Growth Category. In 2013 Ms. Whittel was the Ernst & Young Entrepreneur of the Year Florida Award recipient in the Emerging category as well as a national finalist. Answer I started Reserveage Nutrition with the goal of becoming an innovator in the health and wellness field providing best-in-class first-tomarket nutritional supplements made with top quality science-validated key ingredients. Science has always been critical to our mission and we have been able to benefit greatly from it. I gained a greater appreciation for the value of empowering our retailers as well as our ultimate consumers to be more informed about their decisions by providing education to them on key ingredients in our products. One of my goals throughout my professional life has been to under-promise and overdeliver. I believe these lessons will serve me well as CEO of TCC. cal mass of women in the executive management team it improves customer satisfaction and the bottom line. We have power at the shelf to not only promote the health of our children and our families but also make purchasing decisions that actually improve the health and well-being of people in distant communities who benefit from those purchases. There are many ways that women can globally enrich and empower the business culture and improve the world. As more women lean in and take on executive roles in the industry their confidence will increase and consumer satisfaction and trust will also improve. As the recently named CEO what is your vision for Twinlab Consolidated Holdings Inc. (TCC) Question Question What recent changes in the natural products industry do you think affect retailers most Question You have been active with Women in Naturals Networking. Do you have advice for women working in the natural products industry on leaning in Answer My vision and goals for the remainder of this year are very clear. We plan to focus on continuing to build the retailers and consumers trust in TCC brands making our brands the go-to choice for supplements. With consumer trust in the industry being as low as it is right now I feel that TCC is uniquely positioned to continue to build upon a foundation laid years ago to be the trusted source of scientificbased nutritional wisdom for years to come. My vision for TCC is the same one I have always had for Reserveage Nutrition which is to be a leader in this industry and to continue to clearly communicate what we stand for and how we can help promote consumers quality of life and ultimately that of the nation. What are the lessons learned as founder CEO of Reserveage that prepared you for leading TCC 92 VITAMIN RETAILER Answer As I look at the next five years the thing that makes me most concerned about the industry is the erosion of consumer trust. Many companies use the word science loosely without truly acknowledging what is required for claiming ingredients are science-based. In that same vein they re not concerned enough about providing education about ingredients which can result in repeat sales. Customers need to be educated that taking supplements won t usually result in immediate results--just like other things in life such as exercise. Our industry is undergoing unprecedented scrutiny and it s time for good companies to meet the leadership challenge and raise the bar for trust validation purity and efficacy. Rather than simply launching a new SKU companies should lead with innovation with key ingredients that have good science and be listening to consumer insights and feedback. Answer This is a topic that is very near and dear to my heart and I am extremely passionate about it. I have said this before and it s worth repeating. As a female CEO I believe women have a lot of opportunity for growth. Women according to care.org are nature s greatest untapped natural resource. I believe if we are to strengthen women within any industry the entire industry can elevate and grow in unprecedented ways. It is crucial that we provide women with the platform to rise professionally because growing a business takes a unique set of skills that women uniquely possess. As women we re wired for relationships which is fundamentally important because business is all about growing and nurturing relationships. Studies show that when there is a criti- Question WWW.VITAMINRETAILER.COM SEPTEMBER 2016 Go to www.vitaminretailer.com nowsolutions for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser