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Description: In This Issue: Global Supply Chain Management, Memory & Cognition, Women's Health, and Legalities
Don t miss a single issue of NIE in 2017...go online to renew your free subscription today NIEmagazine.com April17 VI M ING SIT A BO RK RED US OT ET IE AT H PL NT A VRM Media Publication H AC 55 E www.niemagazine.com April 2017 Go to www.niemagazine.com sabinsa for info about this advertiser Go to www.niemagazine.com healthco for info about this advertiser TableofContents Proud Supporter of VOLUME 22 NO. 3 APRIL 2017 F E A T U R E S 34 Global Supply Chain Management Do transparency integrity and quality make up a level supply-chain playing field for all suppliers and manufacturers or are these essential requirements a minefield of more questions than answers 39 A Well-paved Memory Lane At a time when society is constantly on the go ingredient suppliers are finding ways to help keep the population mentally sharp. 34 A L S O I N S I D E 44 Tailored for Women s Health Targeting women s needs and physiology is aided by ingredient suppliers response to research. C O L U M N S 14 24 30 31 32 33 49 50 51 51 Industry News Ingredient News Conventions & Meetings AHPA Update Association News Science Update Equipment & Packaging Ingredient Marketplace Booth Preview Advertiser Index Industry Events Supplier of the Month 4 First Word 6 Condition Specific 10 Legalities 47 Marketing Innovation 6 52 FREE Subscription (Print Digital or BOTH) & E-newsletter Available www.niemagazine.com Copyright 2017. Nutrition Industry Executive (ISSN 2331-2602) Volume 22 Number 3 April 2017. Nutrition Industry Executive is published monthly (except for bimonthly January February and July August and November December) by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 4329288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Nutrition Industry Executive or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 50.00. Periodicals Postage Paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send address changes to Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026. Subscription Customer Service Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026 USA Phone (818) 286-3170 Fax (800) 869-0040 niecs magserv.com www.niemagazine.com. Back Issues & Single Copies For order information contact (732) 432-9600 or info niemagazine.com. March issue is 25.00. All other issues are 8.00 each. 2 Nutrition Industry Executive www.niemagazine.com April 2017 Go to www.niemagazine.com plt for info about this advertiser FirstWord Do What You Can recently read the article Conscious consumerism is a lie. Here s a better way to help save the world that was posted on Quartz an online magazine under the heading Feel Good Economics. The author Editor-in-Chief Alden Wicker of the blog EcoCult argued that consumption is the backbone of the American economy--which means individual conscious consumerism is basically bound to fail. On its face conscious consumerism is a morally righteous bold movement Wicker wrote. But it s actually taking away our power as citizens. It drains our bank accounts and our political will diverts our attention away from the true powerbrokers and focuses our energy instead on petty corporate scandals and fights over the moral superiority of vegans. Rather than voting with our wallet Wicker offered suggestions for making an impact such as volunteer for an organization that combats food deserts (and skip the fuel emissions too). Instead of buying a 200 air purifier donate to politicians who support policies that keep our air and water clean. While I agree that it s important to be a strong voice for change I can t help believe that the power of the purse should not be underestimated. Here s a recent example Nielsen findings show a number of states in which 90 percent or more of households now buy organic on a regular basis with even the lowest levels all hovering around 70 percent. See more at www.ota.com news press-releases 19567 sthash.qr6jbvwr.dpuf. According to the Organic Consumer Association organic food sales in the U.S. in 2006 were estimated at 17 billion in 2014 they reached 39.1 billion. I Now there s a consumer dollar spent to support agriculture that has a direct effect on our environment. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Associate GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Retailer Halo The natural products industry has many examples of leadership regarding moral consciousness and action. At Natural Products Expo West 2017 in Anaheim I had the pleasure of meeting Mo George-Payette CEO of the respected California-based retail chain Mother s Market & Kitchen. During the show George-Payette participated in the workshop Why Plant Based Foods Are Good for Your Business & the Planet. I wasn t able to attend the event so I asked her afterward Why are plant-based foods good for retailers Understanding the impact of ingredients and evaluating the sustainability of them from the cashew supply to coconuts jackfruit and palm oil etc. is crucial as more plant-based products become available she said. Also sourcing products locally starting with your community s local farmer s market is a great way to reduce your carbon footprint. She noted that Mother s foundation was based on a group of vegetarian yoga enthusiasts 39 years ago who wanted to put their highest values forward (Truth Beauty and Goodness) into the context of a natural foods store. Many other retailers now understand the health benefits and sustainability of incorporating plant-based foods into their offerings she said So is conscious consumerism a lie According to Sydney Smith English wit writer and Anglican cleric The greatest of all mistakes is to do nothing because you can only do a little-- do what you can. I d like to add that if you can do a lot do it too. Managing Editor Shari Barbanel ShariB VRMmedia.com Associate Editor Nicholas Saraceno NicoS VRMmedia.com Contributing Writers James Gormley Steven Shapiro Esq. Suzanne Shelton Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Circulation Manager Rosie Brodsky Rosie StarkServices.com A PUBLICATION OF VRM MEDIA President Daniel McSweeney VRM Media 431 Cranbury Road Ste. C East Brunswick NJ 08816 Phone (732) 432-9600 Fax (732) 432-9288 Email info VRMmedia.com Website www.niemagazine.com VRM Media publishes Nutrition Industry Executive Vitamin Retailer Natural Practitioner and FitnessTrainer magazines. Subscription Customer Service To order a subscription or manage your account please contact us at Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026 USA Phone (818) 286-3170 Fax (800) 869-0040 niecs magserv.com www.niemagazine.com Back Issues See the Table of Contents page for price and order information. Connect With Us www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 Nutrition Industry Executive www.niemagazine.com April 2017 Go to www.niemagazine.com jiaherb for info about this advertiser ConditionSpecific Supporting the Liver for quick energy stores and cholesterol for the production and control of many primary body functions such as the sex hormones Fields continued. Therefore a healthy liver can enhance energy function adrenal fatigue control cortisol and produce proteins essential for blood clotting immune function and healthy blood flow to the muscles. To promote healthy liver function enabling all of these critical roles to be executed properly the liver has key enzymatic processes that assist in keeping it in check. Today the market for liver health products is growing as consumers are trying to be proactive about their overall health. Guy Woodman general manager for Euromed USA in Pennsylvania explained that the market is also growing because of conditions like non-alcohol associated fatty liver disease (NAFLD) are increasing within the American population. It is estimated that 20 to 30 percent of people in Western cultures have NAFLD he said. Non-alcohol steatosis (NASH) is estimated to be as high as 25 percent in the U.S. in obese individuals. And while most APS business in the category goes to stand-alone liver health products Fields said that the company is also seeing a large bump in uses of its liver support ingredients calcium D-glucarate in sport nutrition anti-aging hormone balance as well as recovery. Shailinder Sodhi BAMS ND president of Washington-based Ayush Herbs Inc. explained that liver support supplementation category is growing because more people than ever before are concerned with how well their livers function and look to herbal supplements for support. People are always concerned about overall health and liver care and detox are time-honored staples about maintaining good health. Every spring many more are interested in detoxing the effects of winter holidays he noted adding that liver cleansing and liver cell protection are two areas gaining strength in the market. Consumers are interested in knowing more about how to care for their liver health. Our Trifal and AmlaPlex products provide support and protection for both of these concerns Sodhi said. www.niemagazine.com April 2017 Consumers concern with overall health is aiding the growth of liver health ingredients and products. B Y S HARI B ARBANEL A ll of the body s organs are important--they work together to ensure that the body functions correctly. The largest organ in the body the liver preforms a number of metabolic functions. According to the U.S. National Library of Medicine the liver converts nutrients in the diets into substances that the body can use stores them and supplies cells with them when needed. Additionally the liver takes toxic substances and converts them into harmless substances or ensures that they are released from the body. The liver processes everything you eat drink or rub onto your skin making it one of the body s central organs for metabolic function hormone release cardiovascular health and toxic release. Because the liver s primary job is to cleanse the blood it metabolizes drugs chemicals and even poisonous or toxic substances we might inhale or ingest said Chris Fields vice president of scientific affairs for Texas-based Applied Food Sciences Inc. (AFS). In addition it also regulates the supply of body fuel by metabolizing glucose 6 Nutrition Industry Executive Supportive Ingredients In regard to liver support there are a plethora of ingredients that can be utilized including milk thistle artichoke calcium D-glucarate among others. Sodhi added that Ayush s liver supportive herbs include Picrorhiza kurroa Solanum nignum Curcuma longa (turmeric) Emblica officinalis (amla) Phyllanthus amarus Andrographis paniculata and Swertia chirata. Turmeric and amla are becoming more sought after for their cleansing protecting and adaptogenic effects he explained. Woodman noted that supplements containing milk thistle extract are increasing in popularity. The latest market report from the American Botanical Council (ABC) stated that milk thistle supplements were the sixth best-selling herbal supplement with over 10 million in annual sales in 2015 he said adding that the silymarin isomers in milk thistle extract are complex structures providing anti-inflammatory hepato-protective and antioxidant activity. These isomers have been shown to be protective to liver cells from damage from toxic substances. According to Woodmand Euromed is the world s leading manufacturer of milk thistle extract. In 46 years of producing this product the company has developed specific cultivars of milk thistle plant Silybum marianum seed that provide a high content of silymarin isomers. Further he said that emerging research is finding that Euromed s milk thistle extract may be effective toward chronic dysregulation of inflammation. In addition it downregulates the production of pro-inflammatory molecules called cytokines. One of APS key ingredients for liver function is calcium D-glucarate. D-glucarate is a substance found naturally in many fruits and vegetables as well as in the human body. Providing compounds for liver support that are recognized and already utilized for key body functions allows significantly less loading on the liver specifically Fields explained. Many compounds such as those synthetically derived and some even from natural plant based sources need to be processed by the liver and even tend to accumulate if not utilized in this primary organ. Utilizing an ingredient such as glucarate for liver support not only allows for enhanced removal of unwanted or unused substances in the liver but is effectively and efficiently seen as a key compound by the liver for effective detoxification. April 2017 www.niemagazine.com Quality & Research It is no secret that the dietary supplement industry has come under fire at times in the past--so the ways for ingredient suppliers and manufacturers to gain the trust of consumers is to have the proof that their ingredients are what they say they are and do what they are supposed to. Having scientific proof to back up claims is essential. In this era it has never been more prominent to provide not only good science on how and why a product works through clinical evidence but also taking that a step further and fully understanding how an ingredient impacts other aspects of an individual s health ... Applied Food Sciences drives our product research in this direction to clearly evaluate its overall impact on human health Fields said. According to Fields D-glucarate has more than 100 published studies providing evidence on its effectiveness in enhanced glucuronidation effective removal of carcinogens reduction in aggressive estrogen hormones and healthy cholesterol management.1 This evidence is presented in human clinicals through key biomarker evaluations for effectiveness and in animal studies mouse models and in cell-based assays to fully understand its metabolism and mechanism of action 2-34 he said. Being able to prove the quality of your ingredients and processes is also vital. For instance in response to negative media publicity resulting from the New York State attorney general in 2015 Euromed communicated its Phyto-Proof process of quality control. Consumers retailers and manufacturers can have confidence that supplements containing Euromed extracts have undergone a min- imum of 20 laboratory tests from the plant to the finished extract Woodman said. The extracts are produced in its Barcelona (Spain) extraction facility--the recipient of seven industrial certifications. Its extracts like milk thistle extract are guaranteed to have correct identity purity and strength. Woodman explained that the milk thistle extract category can be inconsistent in quality. Some extracts do not conform with the USP (United States Pharmacopoeia) Milk Thistle Extract monograph for silymarin isomers. There are also products using undeclared solvents and containing residual solvent levels than the USP limit. Euromed confirms its extract is in compliance with USP extract parameters including chemistry and residual solvents. Sodhi added that there are also concerns about the safety of herbs grown overseas and subsequent liver health remains a valid concern for consumers. Ayush maintains transparent acquisition of herbal products from trusted sources including those grown on our own farms in India he explained. Our products are thoroughly tested multiple times by both our in-house and third party labs to achieve the level of quality that we want for ourselves as well as practitioners and consumers. Ayush has a long commitment to high-quality organic kosher herb and herbal extracts. Sodhi concluded by listing some questions that manufacturers should ask raw materials suppliers about the quality of their herbs How were the herbs grown Were they wild-harvested or farmed If they were wild-harvested did they harvest sustainably Is the area polluted environmentally NIE References 1 Batt HM Siest G. Laboratory tests as indirect indications of the activity of drug metabolizing enzymes use of glucaric acid and gamma-glutamyltranspeptidase. Dev Clin Biochem. 1980 2 178- 192. 2 Abou-Issa H Moeschberger M el-Masry W et al. Relative efficacy of glucarate on the initiation and promotion phases of rat mammary carcinogenesis. Anticacner Res 1995 15(3) 805-10. 3 Abou-Issa H Koolemans-Beyen A Meredith TA Webb TE. Antitumor synergism between non-toxic dietary combinations of isoretinoin and glucarate. Eur J Cancer 1992 28A(45) 784-8. 4 Abou-Issa HM Duruibe VA Minton JP et al. Putative metabolites derived from dietary combineations of caclium glucarate and N-(4-hydroxyphenyl) retinaminde act synergistically to inhibit the induction of rat mammary tumors by 7 12-dimethylbenz[a]antracene. Proc Natl Acad Sci USA 1988 85(12) 4181-4. 5 Dwivedi C Heck WJ Downie AA et al. Effect of calcium glucarate on beta-glucuronidase activity and glucarate content of certain vegetables and fruits. Biochem Med Metab Biol 1990 43(2) 83-92. Nutrition Industry Executive 7 ConditionSpecific 6 Dwivedi C Oredipe OA Barth RF et al. Effects of the esperimental chemopreventive agent glucarate on intestinal carcinogenesis in rats. Carcinogenesis 1989 10(8) 1539-41. Heerdt AS Young CW Borgen PI. Calcium glucarate as a chemopreventive agent in breast cancer. Isr J Med Sci 1995 31 101-105. 7 Oredipe OA Barth RF Dwivedi C Webb TE. Dietary glucarate-mediated inhibition of diethylnitrosamine- induced hepatocarcinogenesis. Toxicology 1992 74(2-3) 209-22. 8 Oredipe OA Barth RF Hanausek-Walaszek M et al. Effects of calcium glucarate on the promotion of diethylnitrosamine-initiated altered hepatic foci in rats. Cancer Lett 1987 38(1-2) 95-9. 9 Oredipe OA Barth RF Dwivedi C Webb TE. Chemopreventive activity of dietary glucarate on azoxymethane- induced altered hepatic foci in rats. Res Commun Chem Pathol Pharmacol 1989 65(3) 345-59. 10 Walaszek Z Szemraj J Narog M et al. Metabolism uptake and excretion of a D-glucaric acid salt and its potential use in cancer prevention. Cancer Detect Prev 1997 21(2) 178-90. 11 Walaszek Z Hanausek-Walaszek M Webb TE. Dietary glucarate-mediated reduction of sensitivity of murine strains to chemical carcinogenesis. Cancer Lett 1986 33(1) 25-32. 12 Walaszek Z Hanausek M Sherman U Adams AK. Antiproliferative effect of dietary glucarate on the SpragueDawley rat mammary gland. Cancer Lett 1990 49(1) 51-7. 13 Webb TE Pham-Nguyen MH Darby M Hamme AT 2nd. Pharmacokinetics relevant to the anti-carcinogenic and anti-tumor activities of glucarate and the synergistic combination of glucarate retinoid in the rat. 14 Hursting SD Slaga TJ Fischer SF DiGiovanni J Phang JM. Mechanism-based cancer prevention approaches targets examples and the use of transgenic mice. J Natl Cancer Inst. 1999 91 215-225. 15 Dutton GJ. Glucuronidation of Drugs and Other Compounds Boca Raton. FL. CRC Press 1980. 16 Burchell B Coughtrie MHW. UDPGlucuronosyltransferases. Pharmac Ther. 1989 43 261-289. 17 Siest G Magdalou J Burchell B. Cellular and Molecular Aspects of Glucuronidation. Paris INSERM 1988. 18 Reddy BS Weisburger JH Wynder EL. Fecal bacterial -glucuronidase control by diet. Science. 1974 183 416417. 19 Levy G Conchi J. -Glucuronidase and the hydrolysis of glucuronides. In Glucuronic Acid Free and Combined pp. 301-364. Editor G.J. Dutton. New York NY Academic Press 1966. 20 Blumenthal HJ Lucuta VL Blumenthal DC. Specific enzymic assay for D-glucarate in human serum. Anal Biochem. 1990 185 286-293. 21 Colombi A Maroni M Antonini C Fait A Zocchetti C Foa V. Influence of sex age and smoking habits on the urinary excretion of D-glucaric acid. Clin Chim Acta. 1983 128 349-358. 22 Batt HM Siest G. Laboratory tests as indirect indications of the activity of drug metabolizing enzymes use of glucaric acid and gamma-glutamyltranspeptidase. Dev Clin Biochem. 1980 2 178-192. 23 Yokoyama M Matsuoka S Wakui A. Activation of tegafur and urinary excretion of D-glucaric acid in tumor-bearing hosts. In Recent Adv. Chemother. Proc. Int. Congr. Chemother. 14th. pp. 113-115. Editor J. Ishigami. Tokyo Japan Univ. Tokyo Press 1985. 24 Walaszek Z. Potential use of D-glucaric acid derivatives in cancer prevention. Cancer Lett. 1990 54 1-8. 25 Walaszek Z. Chemopreventive properties of D-glucaric acid derivatives. Cancer Bull. 1993 45 453-457. 26 Yoshimi N Walaszek Z Mori H Hanausek M Szemraj J Slaga TJ. Inhibition of azoxymethane-induced rat colon carcinogenesis by potassium hydrogen D-glucarate. Int J Oncol. 2000 16 43-48. 27 Walaszek Z Szemraj J Hanausek M Adams AK Sherman U. D-Glucaric acid content of various fruits and vegetables and cholesterol lowering effects of dietary D-glucarate in the rat. Nutr Res. 1996 16 673-682. 28 Brewster MA. Biomarkers of xenobiotics exposure. Ann Clin Lab Sci. 1988 18 306-317. 29 Walaszek Z Hanausek M Szemraj J Adams AK. DGlucaric acid as a prospective tumor marker. Meth Mol Med. 1998 14 487-495. 30 Walaszek Z Raich P Hanausek M Szemraj J Narog M. Slaga TJ. Potential Role of D-Glucaric Acid in Lung Cancer Prevention. Proc Am Assoc Cancer Res. 2002 43 306. 31 National Research Council Committee on Diet and Health Food and Nutrition Board Commission on Life Sciences. Diet and Health Implications for Reducing Chronic Disease Risk. Washington D.C. National Academy Press 1989. 32 Food Nutrition and the Prevention of Cancer A Global Perspective. Washington D.C. World Cancer Research Fund American Institute for Cancer Research 1997. 33 Slaga TJ O Connell J Rotstein J Patskan G Morris R Aldaz M Conti C. Critical genetic determinants and molecular events in multistage skin carcinogenesis. Symp Fundam Cancer Res. 1987 39 31-34. 34 DiGiovanni J. Multistage carcinogenesis in mouse skin. Pharmac Ther. 1992 47 63-128. FORMOREINFORMATION Applied Food Sciences Inc. (855) 885-2399 Ayush Herbs Inc. (425) 637-1400 Euromed USA (412) 279-8808 Go to www.niemagazine.com taiwanyes for info about this advertiser 8 Nutrition Industry Executive www.niemagazine.com April 2017 Go to www.niemagazine.com afs for info about this advertiser Legalities By Steven Shapiro Esq. A nyone marketing dietary supplements needs to be fully aware of the role of the Federal Trade Commission (FTC) in monitoring the advertising of their products. The FTC s investigatory powers are not limited to product efficacy claims in advertising-- but can also cover a wide variety of related advertising practices. In addition each state usually through its attorney general has the authority to regulate advertising impacting consumers within its borders. Today it is not uncommon for a state attorney general to join with FTC in bringing an enforcement action. One can assume that by working with the state attorneys general the FTC will have the ability to bring more enforcement actions against dietary supplement companies. This article examines the actions jointly announced by the FTC (www.ftc.gov news-events press-releases 2017 02 ftc-maine-attorney-generalshut-down-web-deceptive-supplement) and state of Maine Attorney General (www.maine.gov ag news article.shtml id 731902) on February 22 2017 involving three court orders resolving charges 10 Nutrition Industry Executive against six of nine defendants named in the original complaint (www.ftc.gov system files documents cases 1523024_xxl_i mpressions_complaint.pdf). The FTC brought this action pursuant to Section 5(a) of the FTC Act 15 U.S.C. 45(a) which prohibits unfair or deceptive acts or practices in or affecting commerce and Section 12 of the FTC Act 15 U.S.C. 52 which prohibits false advertisements for food drugs devices services or cosmetics in or affecting commerce. The FTC also brought claims under the Telemarketing Sales Rule ( TSR ) 16 C.F.R. Part 310 and the Electronic Fund transfer Act (EFTA). The state of Maine claimed jurisdiction pursuant to the Federal Telemarketing Act 15 U.S.C. 6101-6108 and the Maine Unfair Trade Practices Act ME. REV. STAT. tit. 5 205-A through 214. The defendants consisted of three companies--XXL Impressions LLC (d b a Better Health Nutritionals) J2 Response L.L.P. and Synergixx LLC (d b a CTF MEDIA)--and six individuals alleged to be principals directly involved with the companies. Each company was marketing FlexiPrin primarily an herbal prod- uct joint product in capsules and CogniPrin a cognitive product consisting of vitamin B-12 with phosphatidylserine docosahexanoic acid d-alpha lipoic acid NADH Bioperine Vinpocetine and Huperzine-A. The defendants marketed these products directly to consumers primarily through radio and print advertising across the country and in Canada. Claims made for FlexiPrin in radio advertising included an amazing antiinflammatory the manufacturers are guaranteeing people that they re going to get out of pain in as little as two hours because these five ingredients are so powerful and Well you re going to get an immediate effect. In almost every case within two hours to two days you re going to get relief from the acute pain. Then it s going to begin the process of controlling long-term inflammation which helps prevent further deterioration. Then you get the ingredients that the body uses to actually rebuild not only the joint but the bone and also the synovial fluid. Paragraphs 24 and 25 FTC Complaint--www.ftc.gov system files documents cases 1523024_xxl_impressions_complaint.pdf www.niemagazine.com April 2017 Written ads for the product were headlined Thousands Combat Back Pain in 2 Hours Without Side Effects ... The print ad continued FlexiPrin s Natural fire extinguishing nutrients quelch inflammation that causes lower middle and upper back pain as well as improves stiffness in joints and revives flexibility proven effective in multiple clinical studies and Clinical Studies Prove 2 Hour Pain Relief. Paragraphs 29 - 30. Radio advertising for CogniPrin claimed fight[s] off this brain erosion and increase[s] our memory by up to 44 percent. Just imagine being 44 percent sharper than you are today or remembering 44 percent more than you do today or . . . getting back the memory you had up to 12 years ago. Paragraph 39. Additional statements included Again the reports out of Stanford University have shown that these brain-specific nutrients can help restore up to 12 years of memory loss . . . Paragraph 39 and over 64 clinical studies on the ingredients in CogniPrin prove that we can get back to having a clear sharp focused mind with no brain fog no forgetfulness. Paragraph 40. In a typical FTC dietary supplement enforcement action the focus is generally on whether the marketers have in their possession at the time of marketing competent and reliable science to support the efficacy claims and in this case because studies were referenced the actual studies referred to. Yet in reviewing this case it seems that the defendants lack of adequate substantiation to support the product efficacy claims was hardly the primary issue although as stated by the Maine AG the Defendants made false claims about the efficacy and testing of their products . . . This scheme misled people into thinking they were getting medically proven products to improve their memory and joint health. www.maine.gov ag news article.shtml id 731902. In making a determination as to whether your company has adequate substantiation for product efficacy claims one of the most helpful places to look is the FTC s guidance Dietary Supplements An Advertising Guide for Industry --www.ftc.gov tips-advice business-center guidance dietary-supplements-advertising-guide-industry which provides much useful guidance and many helpful examples. As to all of the other allegedly violative practices engaged in by these defendants first the radio marketing primarily consisted of 30 minute radio spots that the complaint alleges were intentionally formatted to have listeners believe that April 2017 www.niemagazine.com FTC finds it critical that endorsers disclose connections that might materially affect the weight or credibility of the endorsement (i.e. the connection is not reasonably expected by the audience). they were talk shows with medical experts not infomercials. Whether your marketing is presented on radio television in print or online it must be clearly identifiable as advertising. FTC has brought enforcement actions when infomercials were formatted to resemble talk shows without clear disclaimers or when print advertising appeared to be a news article prepared by the publication. FTC s Native Advertising A Guide for Businesses --www.ftc.gov tipsadvice business-center guidance nativeadvertising-guide-businesses and FTC s Enforcement Policy Statement on Deceptively Formatted Advertisements --www.ftc.gov system files documents public_statements 896923 151222deceptiveenforcement.pdf--and Dot Com Disclosures --www.ftc.gov sites default files attachments pressreleases ftc-staff-issues-guidelines-internet-dvertising 0005dotcomstaffreport.pdf can be helpful tools for those looking to have compliant marketing. As stated by the Commission the FTC considers the net impression the ad conveys to consumers. Because ads can communicate information through a variety of means--text images sounds etc.--the FTC will look to the overall context of the interaction not just to elements of the ad in isolation. Put another way both what the ad says and the format it uses to convey that information will be relevant. Any clarifying information necessary to prevent deception must be disclosed clearly and prominently to overcome any misleading impression. Second as stated in the FTC announcement defendants Ronald Jahner [a board-certified naturopathic physician] and Brazos Minshew [using the pseudonym Samuel Brant a purported brain scientist ] who were featured in ads as medical experts are charged with providing endorsements without examining the products or exercising their supposed expertise. Putting aside the allegation against Minshew as it should be obvious that it would be false and misleading to represent an individual as an expert brain scientist who had no training or expertise if Jahner was presented as a medical expert it would be critical to his endorsement that he had reviewed the product and actually made use of his expertise. This is explained in FTC s Guide Concerning the Use of Endorsements and Testimonials--www.ftc.gov sites default files attachments pressreleases ftc-publishes-final-guides-governing-endorsements-testimonials 091005revisedendorsementguides.pd f--which has explanatory sections on expert and consumer endorsements as well as information on the obligations that celebrity endorsers have. Among other things an expert endorser s testimonial must be supported by an actual exercise of his or her expertise in evaluating product features or characteristics with respect to which he or she is expert and which would be relevant to an ordinary consumer s use of or experience with the product. In addition the evaluation must include an actual examination or testing of the product at least as extensive as someone with the same degree of expertise would normally need to conduct in order to support the conclusions presented in the endorsement. Third FTC finds it critical that endorsers disclose connections that might materially affect the weight or credibility of the endorsement (i.e. the connection is not reasonably expected by the audience). Examples of things that are likely to require disclosure include Nutrition Industry Executive 11 Legalities compensation for consumer endorsements which could mean as little as a free product (it is generally assumed that celebrities are compensated for appearing in advertising) or a connection such as being employed by the advertiser or being related to people that have a financial interest in the company. Here FTC found it misleading to have defendant Jahner presented as an objective medical expert when his compensation was based on a percentage of revenues that his infomercials generated--something never disclosed to consumers. It is not an issue for an expert to be reasonably compensated but if compensation is premised on a percentage of sales disclosure is essential as this could affect that person s bias to the product and how consumers view the endorsement. Fourth with consumer endorsements disclosure of any material connections with or compensation from the company such endorsements must be the actual experience of the endorser. In addition for whatever is claimed the company must possess independent competent and reliable scientific evidence to support any objective testimonial claims. Testimonials from consumers are not substantiation rather they are advertising claims requiring substantiation. Finally if the results claimed in testimonials are not typical the advertiser must explain with some degree of specificity what a typical user can expect. For example it may be totally truthful that a person using a product lost 100 pounds in six months with diet and exercise but if the substantiation indicates most consumers cannot generally expect to achieve such results the ad should clearly and conspicuously disclose what they can expect in the depicted circumstances (e.g. most women who use this product for six months lose at least 15 pounds ). The defendants in this scheme clearly did not consider any part of the FTC Guidance as it is noted-- The testimonials used in print ads and on the internet to claim the products really worked were all fake and phony drafted by the marketers themselves. Fifth the defendants also are alleged to have taken advantage of consumers with misleading negative option plans. Under these plans sellers ship product on a regular basis to subscribers and bill them unless they expressly reject the product within a prescribed time (exercise the negative option). FTC has specific guidance relating to these plans--16 CFR Part 425 Rule Concerning the Use of Prenotification Negative Option Plans-- www.ftc.gov system files documents 12 Nutrition Industry Executive federal_register_notices 2014 07 140725 negativeoptionfrn1.pdf. Generally the FTC s negative option rule requires clear and conspicuous disclosures of a number of material terms including a) how subscribers exercise the negative option b) minimum purchase obligations c) right to cancel d) whether charges include postage and handling e) that subscribers have at least 10 days to reject a selection or the seller will provide full credit and f) the frequency of offers and the maximum number subscribers should expect during a 12-month period. Here defendants allegedly failed to make disclosures when they up-sold negative options with ongoing monthly fees charging consumers for poorly disclosed continuity plans many did not want. Defendants also falsely represented that consumers could try product free for 30 days while not clearly disclosing that they would be forced to enroll in a continuity plan to qualify for the offer. Finally the complaint alleges that some of the defendants claimed to allow risk-free trials with an unconditional 90-day money-back guarantee but failed to disclose burdensome requirements for obtaining refunds including the return of empty product bottles and payment of significant shipping charges. The FTC discusses many of these issues in their useful reference Money back guarantee hid another fee --www.consumer.ftc. gov blog money-back-guarantee-hidanother-fee. Sixth the Electronic Fund Transfer Act ( EFTA ) 15 U.S.C. 1693e(a) provides that a preauthorized electronic fund transfer from a consumer s account may only be authorized by the consumer in writing with a copy of the authorization provided to the consumer when made. Here it is alleged that some of the defendants debited consumers bank accounts on a recurring basis without obtaining a signed written authorization as required. As this was an action jointly brought by the FTC and the state of Maine attorney general the complaint also contains a number of counts brought by the Maine Attorney General either under federal law or under specific Maine law. For the most part these counts track those alleged by the FTC. A number of the defendants agreed in separate proposed court orders to injunctions barring them from making the false or unsubstantiated heath claims challenged in the complaint and requiring them to have competent and reliable scientific evidence when making any healthrelated claims. The agreements also require the defendants to preserve all scientific evidence supporting claims they make and bar them from failing to disclose a material connection to a paid endorser. The orders also bar these defendants from misrepresenting the terms of any negative-option continuity plans or free trial offers and to require them to obtain express consent from consumers before charging them. Finally the orders impose a 6.57 million judgment against defendants but the defendants were only required to actually pay 556 000 because of their financial condition. Obviously knowing the legal requirements before one goes into business is critical to avoid the problems discussed above. As this article contains many suggestions for helpful FTC Guides to review a final recommendation would be to review FTC s Advertising FAQ s A Guide for Small Business-- www.ftc.gov tips-advice business-center guidance advertising-faqs-guidesmall-business which contains general helpful guidance for anyone marketing products to consumers. NIE Steven Shapiro is of counsel to Rivkin Radler LLP (rivkin.com) and a partner of Ullman Shapiro & Ullman LLP (usulaw.com). His practice focuses on the dietary supplement natural products industries with a particular emphasis on FDA and FTC compliance issues including labels labeling and advertising claims. www.niemagazine.com April 2017 Go to www.niemagazine.com crn for info about this advertiser IndustryNews NDI Database Shows 15 of 59 Recent Notifications Acknowledged Without Objection F ifteen (roughly 25 percent) of the 59 new dietary ingredient (NDI) notifications submitted to the U.S. Food and Drug Administration (FDA) between November 2015 and October 2016 were acknowledged without objection according to the latest data uploaded to AHPA s (American Herbal Product Association) NDI Database. Several of these 15 notifications were for ingredients that a company had submitted before and then resubmitted to address observations by FDA. Another 18 of these NDI notifications were identified by the agency as not compliant with federal requirements outlined in 21 CFR 190.6 and thus considered by FDA to be incomplete. Common issues that caused FDA to consider a notification incomplete include failure to translate information into English failure to provide three copies and failure to identify the ingredient. Companies that want to use a dietary ingredient not marketed in the U.S. before October 15 1994 are required to submit an NDI notification explaining why the ingredient is reasonably expected to be safe. This notification must be submitted at least 75 days before the dietary ingredient is introduced or delivered for introduction into interstate commerce. Data from the latest NDI notifications confirm that companies can successfully navigate this system to bring new dietary ingredients to market. The data also show that companies are having success when they resubmit notifications that address FDA observations about previous submissions said AHPA Chief Information Analyst Merle Zimmermann PhD who manages the NDI Database. At the same time there is a clear need to educate the companies that are submitting notifications that FDA considers incomplete so they can avoid common pitfalls. AHPA provides several resources to help companies effectively navigate the NDI notification process. AHPA s NDI Database now covers all notifications and summaries of FDA s responses (when available) from the first officially submitted notification to notification 956 which FDA responded to earlier this year. The database enables users to search notifications by company and ingredient including common or Latin names for botanicals. An Outcome Statement is also provided to help users quickly understand FDA responses including any issues that resulted in FDA objections. FDA does not approve or disapprove NDI notifications. Instead the agency generally provides one of several types of responses. According to FDA examples of these responses include but are not limited to 1. letter of acknowledgement without objection 2. letter listing deficiencies that make the notification incomplete 3. objection letter raising safety concerns based on information in the notification or identifying gaps in the history of use or other evidence of safety and 4. letter raising other regulatory issues with the NDI or dietary supplement (e.g. the NDI is not a dietary ingredient as defined by regulation or the product is excluded from the definition of dietary supplement under current regulations because it is not intended for ingestion. The fact that this volume of NDI notifications continue to be acknowledged by FDA without objection shows that companies are effectively navigating the NDI system in order to meet consumer demand for innovative and safe dietary supplement ingredients Zimmermann said. AHPA s NDI Database helps companies successfully traverse the NDI notification process and avoid common pitfalls that can result in FDA objections. For more information visit www.ahpa.org. Dow-DuPont Merger Gets Conditional E.U. Green Light D uPont (Wilmington DE) and The Dow Chemical Company (Midland MI) announced that the European Commission (EC) has granted conditional regulatory clearance in Europe of the companies proposed merger of equals. This regulatory milestone is a significant step toward closing the merger transaction with the intention to subsequently spin into three independent publicly traded companies. The transaction is expected to create significant cost synergies of approximately 3 billion with the potential for 1 billion in growth synergies. Longer term the intended three-way split is expected to unlock even greater value for shareholders and customers and more opportunity for employees as each company will be a leader in attractive segments where global challenges are driving demand for their distinctive offerings. The EC s approval is conditional on DuPont and Dow fulfilling commitments given to the EC in connection with the clearance. The companies believe the outcome of the EC review is pro-competitive and 14 Nutrition Industry Executive maintains the strategic logic and value creation potential of the transaction. Specifically DuPont will divest its Cereal Broadleaf Herbicides and Chewing Insecticides portfolios. DuPont will also divest its Crop Protection research and development pipeline and organization excluding seed treatment nematicides and late-stage R&D programs which DuPont will continue to develop and bring to market and excluding personnel needed to support marketed products and R&D programs that will remain with DuPont. DuPont is currently in negotiations to divest the crop protection assets. Additionally on February 2 2017 Dow announced an agreement with SK Global Chemical Co. LTD. to divest its global Ethylene Acrylic Acid (EAA) copolymers and ionomers business. These divestitures are conditioned on Dow and DuPont closing their merger transaction in addition to other closing conditions including regulatory filings local employment law and governance. Following the divestiture of a portion of DuPont s crop protection business the Agriculture Division of the merged company will retain strong crop protection assets including an excellent portfolio in corn and soy broadleaf and grass control a robust cereal weed control portfolio DuPont s strong position in disease control and Dow AgroSciences industry leading insecticide portfolio. The agriculture division will be well positioned to accelerate growth leveraging strong pipelines in both seeds and chemistry to better serve growers around the world with a superior portfolio of innovative solutions greater choice and competitive price for value. For more information visit www.dowdupontunlockingvalue.com. www.niemagazine.com April 2017 Go to www.niemagazine.com nutrasolutionsusa for info about this advertiser IndustryNews USDA Approves Transitional Certification Program to Foster Organic Growth he Organic Trade Association (OTA) recently announced a new partnership with the U.S. Department of Agriculture (USDA) to help guide farmers transitioning into certified organic agricultural production. Using standards developed by OTA the National Certified Transitional Program (NCTP) will provide oversight to approved Accredited Organic Certifying Agents offering transitional certification to producers. This will help ease the transition process to organic allow farmers to sell their products as certified transitional at a premium price and help encourage more organic production. This announcement is an important step in helping to expand certified organic acreage in the U.S. OTA designed the certified transitional program to create a consistent mechanism for certifying agencies to document operations adherence to organic regulations on land in transition to organic status. The new program provides certification and oversight to producers who are in transition to organic. It does not provide standards or criteria for labeling products certified under the program. In a Notice to the Trade published by USDA the department said the new program will facilitate the investment in transitional agriculture through a consistent set of rules. Farmers must undergo a rigorous and sometimes challenging transition period of 36 months before they can gain organic certification and market their products as certified organic. This newly created program at USDA will harmonize existing transitional certification programs currently operated by Accredited Certifying Agents and provide a mechanism for additional certifiers to offer this service to new clients. The program is recognized T by the USDA Quality Systems Assessment Program housed within the Agricultural Marketing Service branch. USDA will accredit organic certification agencies that comply with the NCTP criteria enabling those agencies to conduct certification of producers operating in accordance with the OTA-developed standards. Demand for organic products has continued to grow by double digits every year far exceeding the domestic supply of organic ingredients. OTA has been engaged in multiple efforts to boost the growth of domestic organic acreage and sees a harmonized transitional certification program overseen by USDA as a critical piece of this complicated puzzle. OTA submitted an application to USDA in May 2016--after over a year of work on behalf of its members through a transitional task force--to create the transitional certification program thereby building the foundation for a potential market for transitional products. A transitional product market can offer premiums to farmers in transition and assist in the financial barriers that transition poses. The oversight provided by USDA to certifying agents offering transitional certification to producers will consist of certifier audits and a uniform transitional production standard for both crop and livestock producers. Farmers will need to prove their land has been free of prohibited substances (synthetic pesticides and fertilizers) for a minimum of 12 months and must follow all other organic production standards to achieve transitional certification including crop rotation the fostering and conserving of biodiversity and the avoidance of the use of genetic engineering. Once eligible for organic certification land can only enter into the transitional certification program one more time. This provision unique to the standards developed by OTA will ensure that transitional certification acts as an effective on-ramp to organic production rather than a mechanism to create an organiclight marketing term. The new program does not include certification of products labeled as transitional in the marketplace and is limited only to producers working towards their own organic certification. OTA anticipates working with certifiers food manufacturers and retailers to develop appropriate market-driven guidelines for proper use of the term transitional on consumerpackaged goods. To streamline roll-out of this new program USDA will accept applications for the first round from Accredited Certifying Agents through February 28 to gain oversight for the transitional program and on-site reviews of these certifying agents will occur at their next organic accreditation audit. Further applications will be accepted on an ongoing basis. This program dovetails with USDA s announcement in December of last year that it would expand the reach of the National Organic Certification Cost Share Program to include transitional certification fees. For more information visit www.ota.com. Kemin Updates Website to Provide Industry Insights emin (Des Moines IA) recently launched an updated website for its North America Food Technologies division at www.kemin.com kemindifference. Our website offers new content to help product developers as they look for ways to keep food and beverages fresher and safer for longer said Courtney Schwartz senior marketing communications manager for Kemin Food Technologies. It also shares information on the science behind our K plant-based extracts antioxidants and antimicrobial solutions. Users can quickly navigate the mobile-friendly pages to find the latest insights on food safety shelf-life and color stability solutions. Key resources available on the website include Insights focused specifically on bakery and snack dairy meat and poultry industries Innovation in a Minute videos covering current industry challenges Technical papers for developers interested in the scientific solutions Kemin provides In today s highly competitive marketplace Kemin provides food processors manufacturers and formulators the ability to reduce costs control inventory and meet demand all while providing the visual appeal and flavor protection consumers desire said Schwartz. For more information visit www.kemin.com kemindifference. www.niemagazine.com April 2017 16 Nutrition Industry Executive Go to www.niemagazine.com olcott for info about this advertiser IndustryNews Rep. Quigley Introduces Botanical Sciences Bill .S. Representative Mike Quigley (D-IL) vice chair of the Sustainable Energy & Environment Coalition recently introduced the Botanical Sciences and Native Plant Materials Research Restoration and Promotion Act to support the botanical science capacity of the federal government. Botanical knowledge impacts our lives in more ways than most Americans realize. From combating climate change and enhancing food security to restoring uniquely American native habitats and protecting our engendered species botany plays a central role in addressing some of our country s biggest challenges said Quigley. One of our nation s greatest assets is its biodiversity which is why we must support the health of these ecosystems as well as the dedicated scientists that have made our earth s preservation their life s work. I am pleased that this bill will support their mission to sustain native and locally adapted plants so that America remains a vibrant inspiring and sustainable place to call home. From the Silver Palmetto to the Beach Sunflower South Florida is home to a diverse group of native plants many that are unique to our tropical climate and growing conditions said U Rep. Ileana Ros-Lehtinen (R-FL) who co-introduced the bill. Introducing this bill with my colleague Mike is a positive step in ensuring the preservation conservation and restoration of the native species that characterize our communities and nation. We have a responsibility to help maintain a healthy and sound ecosystem that we can all be proud of. I m glad that this bill will also encourage young people to enter careers in botanical science. In the United States botanical experts help to study effectively manage and guide the sustainable use of the nation s vast plant resources. However the country is projected to lose nearly half of its botanical expertise in the next decade as experienced scientists retire and are not replaced leading to myriad direct and indirect costs both in dollars and in the loss of critical cultural native landscapes. The Bureau of Land Management which employs just over one botanist per four million acres managed and the U.S. Geological Survey have already reported a deficiency in botanical capacity. At the same time advanced degrees in botany have decreased by 41 percent in the last decade. The Botanical Sciences and Native Plant Materials Research Restoration and Promotion Act aims to increase the botanical science capacity of the federal government. It allows federal agencies to act with the expertise required to preserve unique American landscapes and emphasizes the importance of protecting native plants and plant ecosystems. Additionally the bill Creates a new program of botanical science research within the Department of the Interior to help increase federal botanic expertise and allows DOI to hire new additional personnel Creates a student loan repayment program for botanical scientists to encourage more students to make the decision to enter the field and to support them once they ve graduated Declares a federal policy that the Departments of Interior Agriculture and Defense preference the use of locally-adapted native plant materials in their land management activities Requires states to utilize native plant species where possible and practical Establishes a new program to support collaborative grants to prevent rare plant species from becoming endangered and to remediate already endangered populations. Aker BioMarine to Build New Krill Vessel ker BioMarine (Oslo Norway) has awarded a contract to VARD to build a state-of-the-art krill fishing vessel that will fish in the Antarctic. This is the largest single contract VARD has ever received for a fishing vessel and we are very happy to have entered a shipbuilding contract with them. This will also contribute to securing Norwegian jobs in the future said Webj rn Eikrem executive vice president of production and supply chain at Aker BioMarine. Aker has since Aker BioMarine was established in 2006 focused on sustainable krill fishing. From day one we have worked with WWF Norway added Matts Johansen Aker BioMarine CEO. The krill fishery in the Antarctica is one of the most sustainable fisheries in the world and Aker BioMarine hopes to yet again set a new bar for sustainable harvesting with this new vessel. Norwegian skills and new technology will help us reduce our carbon footprint even fur- A ther with this vessel. The new 130-meter-long krill vessel will be equipped with the latest and most advanced eco-friendly technology. All plans and specifications are developed in cooperation with fishermen from Aker BioMarine and engineers from VARD. The vessel s operations will be energy efficient with a production and processing facility capable of processing raw krill material in the Antarctic. The contract has a financing clause with Aker BioMarine seeking finance through the Norwegian Export Credit Guarantee Agency (GIEK). We have a good financing plan and look forward to beginning the application process with GIEK immediately said Johansen. Construction is planned to begin in May this year--and the vessel is expected to complete at the end of 2018. The total value of the contract is 1 billion NOK including buyer s supplies. According to the plan the new vessel will be in operation in the Antarctic from the beginning of the 2019 season. This is a very exciting fishery project that we are really looking forward to work with said Roy Reite CEO and executive director of VARD. We have developed a range of innovative vessels together with our good relations in Aker since the 1980s and also this project is built on good cooperation and complementary expertise within fisheries ship design and technology. For more information visit www.akerbiomarine.com. www.niemagazine.com April 2017 18 Nutrition Industry Executive Go to www.niemagazine.com onceagain for info about this advertiser IndustryNews Frutarom Health Increases Phytopharmaceutical Capacity rutarom Health BU (Israel) reports it will strengthen focus on its phytopharmaceutical business in 2017. This follows the 2016 acquisition of Extrakt Chemie GmbH & Co.KG in Stadhagen Germany and supports the rapid growth of its pure phytopharmaceutical line. The global size of the phytopharmaceutical market is estimated at 750850 million (Euro) (approximately 794.89-900.87 million U.S.) with 90 percent of the market concentrated domestically in the E.U. Germanspeaking countries make up half of that market followed by France. The predominant health areas this market covers are cough and cold mental health (stress mood fatigue restlessness cognition) gastrointestinal disorders and cardiovascular health. Frutarom Health plans to grow its Extrakt Chemie acquisition through globalization via Frutarom s international sales network. Frutarom has initiated investments in the site to increase production capacity and fulfill the market needs of the pharmaceutical industry. The company has implemented a third production shift to be followed by an expansion of the site (including production and office areas) to establish Extrakt Chemie as Frutarom s Pharma Competence Center. With the acquisition of Extrakt Chemie plus the directed site investments in people equipment manufacturing buildings and new offices and the new combined team of highly experienced pharmaceutical experts we feel Frutarom can bring significant value to the phytopharmaceuticals market said Barbara Bradl business manager pharma for Frutarom BU Health. Adding the legacy Extrakt Chemie portfolio to the already strong EFLA pharm line of Frutarom Health products creates new market opportunities for all both the companies and consumers. Growing this business is a key element of the Business Unit Health strategy. Frutarom s premium portfolio of phytopharmaceutical ingredients known as EFLA pharm has been significantly extended by such strategic acquisitions in the past two years. All products under the umbrella of EFLA pharm are pharma-grade herbal extracts produced according to GMP F (good manufacturing practice) guidelines and offer an advanced market entity to our business partners. The botanical extracts are suitable as APIs for the global pharmaceutical market and are supported by a dedicated regulatory affairs team that provides specialized pharma services. All EFLA pharm herbal extracts carry a pharmagrade documentation package that covers the 3.2.S part. This documentation package is also known as Active Substance Master File (ASMF). The GMP-certified production and the Pharma Competence Center of Extrakt Chemie are strategically locat- ed in Stadthagen in the center of Germany the heart of the global phytopharmaceutical market. For more information visit www.frutaromhealth.com. MORRE-TEC Celebrates 30th Anniversary Launches New Website eonard Glass CEO and owner of MORRE-TEC Industries Inc. (MTI Union NJ) announced that in March 2017 the company commemorated the significant milestone of its 30th anniversary in business. In the time since the company was launched we have increased our staff to more than 35 employees Glass stated. Our facility has obtained FDA (U.S. Food and Drug Administration) Registration ISO Registration cGMP (current good manufacturing practice) compliance and numerous industry awards for excellence. While we are extremely proud of what we have accomplished to date we also firmly believe we are well-positioned for additional future growth. MTI was founded in 1987 as the domestic distributor of less than container loads of bromine-based products produced by Bromine Compounds Ltd. a Division of Israel Chemicals LTD. Over time the company diversified its product portfolio to include Magnesium Chloride produced by Dead Sea Works Ltd. (another Division of ICL) and specialty bromine compounds produced by Chemada Israel. After acquiring patented micronizing technology from Superfine Israel MTI became a prime supplier of micronized dicalcium and tricalcium phosphate to the food and nutrition industries. In 1998 MTI purchased its own 25 000-square-foot state-of-the-art manufacturing and processing facility in L Union NJ. This site continues to serve as the company s main site with corporate and administrative services also on premises. In 2006 the firm began its entry into the personal care industry supplying natural ingredients and extracts to a diverse number of end users. Today MTI remains a key supplier to this fast-growing market. In May of 2016 MTI acquired Vitacyclix a Yonkers NY company known for its quality vitamins nutrients and bioflavonoids for fortification in food dairy beverage and nutritional products. This acquisition added valuable ingredients to the MTI catalog including water-soluble vitamins A D and E liquid concentrates and powders that provide significant advantages for manufacturers of food beverage and nutritional products. In conjunction with this occasion MTI also announced that the company launched a new website on March 17 2017. The updated www.morretec.com site features a new look including recent brand identity updates for MTI and its affiliates improved navigation and enhanced content. www.niemagazine.com April 2017 20 Nutrition Industry Executive THE NUTRITION INDUSTRY S NEWS & INFORMATION RESOURCE NIE s Upcoming Issue Highlights June July August 5 16 17 ad closing GMO Update Weight Management Company Profiles Bone Muscle & Joint Health Compliance and Quality Supply Side West Show Issue Washington and the Natural Industry Sports Nutrition Supply Innovation EFAs 6 28 17 ad closing Sept. Oct. Nov. Dec. 8 10 17 ad closing 9 7 17 ad closing 10 25 17 ad closing Our 2017 Media Planner Is Available At NIEmagazine.com 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VRMmedia.com IndustryNews PureCircle Completes 42m Stevia Plant Expansion ureCircle (Kuala Lumpur Malaysia) a producer of high-purity stevia ingredients for the global food and beverage industry recently marked the completion of a 42 million expansion of its stevia plant in Malaysia with a ceremony attended by the Minister of Energy Green Technology and Water Datuk Seri Panglima Dr. Maximus Johnity Ongkili. PureCircle has a deep commitment to making stevia a mainstream ingredient and is the only company that has this type and scale of production facility in the stevia industry. This major expansion of PureCircle s facilities will enable the company to double its production capacity and focus on even more efficient extraction and processing from sus- P tainably grown stevia leaf and purification for its next generation of pioneering stevia ingredients. Innovations that have been incorporated into the new facilities include a dedicated line specifically designed for PureCircle s Zeta Family ingredients-- these are comprised of the most sugarlike steviol glycosides such as Reb M and Reb D and allow for the deepest calorie reductions by food and beverage companies. This investment will ensure that PureCircle remains at the forefront of innovation to deliver the best tasting products at a scale that fits with the needs of global brands as well as benefiting farmers and their communities. The fully automated expansion in Enstek Malaysia will bring the employment of the full facility to almost 600 people. PureCircle is committed to a substantial ongoing investment program to ensure that our customers--global food and beverages brands--have year-round access to the highest quality stevia leaf extract that is consistent sustainably grown and made from the best tasting stevia plant varieties said PureCircle s Group CEO Magomet Malsagov. The expansion of our extraction and processing operations will benefit not only our customers but also our employees the farmers and communities we work with and our end consumers around the world. For more information visit www.purecircle.com. Certified Nutraceuticals Expands E.U. Distribution ertified Nutraceuticals Inc. (Pauma Valley CA) which specializes in innovative quality collagen and anti-aging nutrients for longevity and good health has announced the assignment of Certified Nutraceuticals specialty ingredients distribution to Aceto Ingredients Gmbh of Hamburg Germany to manage the growing European Union (E.U.) market. Aceto Health Ingredients based in Hamburg Germany is part of the Nutritional division of Aceto Corporation and distribute quality health ingredients to the dietary supplement functional food pet food and cosmeceutical market. Aceto Corporation incorporated in 1947 is an international company engaged in the marketing sale and distribution of Human Health products Pharmaceutical Ingredients and Performance Chemicals. Aceto functions as a virtual manufacturing company distributing more than 1 100 chemicals used principally as raw materials or finished products. With business operation in ten countries Aceto s global reach is distinctive in the industry enabling the company to source and supply quality ingredients on a worldwide basis. For more information visit www.certifiednutra.com. Active Concepts Selects ProcessPro Premier to Support Operations rocessPro (St. Cloud MN) a mid-market ERP software solution company announced that Active Concepts a North Carolina personal care and cosmetics raw materials manufacturer has selected ERP software solution ProcessPro Premier to support its expansive manufacturing operations. Active Concepts had outgrown its legacy manufacturing system that required manual work arounds and left them susceptible to data entry errors. In its ERP selection process they determined it was critical for the solution to streamline inventory control provide real-time data and include functionality to easily track and trace raw and finished goods. Active Concepts is excited to implement ProcessPro namely in the manufacturing and inventory control areas of our company said Erica Segura Active Concepts director of research and development. Our current software is limited in its production planning and inventory management capabilities and we see huge opportunities for improvement with ProcessPro which will allow us to increase efficiency and reduce waste. Thus far ProcessPro has impressed us with its fully customizable options and helpful customer service. For more information visit http activeconceptsllc.com or www.processproerp.com. C P James May Father of Stevia Dies at 80 ames A. May the founder and CEO of Gilbert AZ-based Wisdom Natural Brands died from heart complications at the age of 80. May whose company makes SweetLeaf Stevia Sweetener is known globally as the Father of Stevia. He has received numerous awards for his contributions to the natural and organic sweetener industry including being the first to bring stevia to the U.S. in 1982. He was instrumental in helping the U.S. J garage in Scottsdale AZ May Food and Drug Administration grew Wisdom Natural Brands to (FDA) lift the importation ban of sell SweetLeaf products stevia by meeting with Congress throughout North America and in 1994 which eventually resultin 30 countries. ed in the Dietary Supplement Health and Education Act His wife Carol May will con(DSHEA). tinue to run the family-owned SweetLeaf Stevia was the first business as president along James May stevia product to receive FDA s with their son Michael P. May Generally Recognized as Safe (GRAS) sta- who is the chief operating officer. tus in March 2008. Article is courtesy of the Phoenix Business Journal. After starting the business in his www.niemagazine.com April 2017 22 Nutrition Industry Executive Deerland Enzymes Launches Educational Content Portal eerland Enzymes (Kennesaw GA) has announced the launch of Digestible an educational content portal within DeerlandEnzymes.com. The enzymes and probiotics market makes up a large part of the growing 1 billion digestive health industry and its rise is driven by consumer preferences for quality supplements. According to Euromonitor International dietary supplements and health and wellness products positioned for digestive health are among the most popular platforms by value. Answering complex questions and better informing the market is a challenge not only for the consumer audience but also for all members of the industry including manufacturers. Digestible by Deerland Enzymes is helping solve that challenge delivering the resources and information industry professionals need to deliver the quality effective digestive health supplements today s consumers demand. This site is a hub for all things enzyme and probiotic. Our goal is to provide a wide variety of educational information related to formulating and manufacturing digestive health supplements said Kristin Wilhoyte director of marketing communications for Deerland Enzymes. Digestible is a frequently updated source for key topics identified via Deerland s close tracking of industry demand. Content will be broken down into four sections Chew With the Experts Easy to Swallow Science Market Breakdowns and Gut Reactions. These content areas align not only with industry buzz but are topics of genuine importance in supplement formulation and manufacturing. The portal will dive into the latest trends in the enzymes and probiotic market to distill complex topics including the latest nutrition data supplement formulation information and distribution innovations. Deerland sees such digestibility as key to the success of the content hub. For more information visit www.deerlandenzymes.com digestible. You reHired Virginia-based EAS Consulting Group LLC has hired independent consultant Allen Sayler as its new senior director for food and cosmetic consulting services. His expertise is in the areas of food processing particularly dairy processing infant formula food additives botanical products and U.S. Food and Drug Administration (FDA) food compliance issues. Salt of the Earth Ltd. (Atlit Israel) has appointed David Hart as business unit director. He will be responsible for global business of Mediterranean Umami a sodium reduction solution. David Hart B&D Nutritional Ingredients (Vista CA) hired Candice Soprano-Jordan as the East Coast regional sales manager. Before joining B&D Soprano-Jordan worked as a regional business development manager at Capsugel. Arizona Nutritional Supplements (ANS Chandler AZ) promoted Tom Dubinski to vice president of quality systems. In his new role Dubinski will plan direct and implement quality systems across multiple facilities. The Council for Responsible Nutrition (CRN) Tom Dubinski has announced the promotion of three executives Mike Greene has been promoted to senior vice president government relations from vice president Nancy Weindruch to vice president communications from senior director and Ingrid Lebert to senior director government relations from director. QLaboratories Inc. (Cincinnati OH) has named Jeff Rowe president and CEO. Company Owner David Goins who had served as president CEO the company since 2000 will transition to chief operations officer overseeing the daily operations Jeff Rowe of the corporations laboratory divisions. Naturex (Avignon France and South Hackensack NJ) has announced the addition of Mary T. Clarke and Reza Kamarei PhD to its team of senior executives. In her new role Clarke will be responsible for the North American business including regional strategy for Bright2020 Reza s missions will include developing new products and technologies improving existing products and contributing to the group s open-innovation initiatives on a global level. HORN (La Mirada CA) has announced Laya Clark s hiring as strategic business manager for HORN Nutraceuticals. AAK (Edison NJ) has announced the addition of Zachary Freed to its AAK USA Confectionery Innovation Team. Freed will support customer innovation activities for the Chocolate and Confectionery (CCF) segment. BI (Rancho Dominguez CA) promoted Julie Bates to West Coast regional sales manager. ChromaDex Corp. (Irvine CA) announced that Steven D. Rubin J.D. joined the company s board of directors. Rubin served as OPKO Health Inc. s executive vice president--administration since May 2007 and as a director of since February 2007. He is a member of The Frost Group LLC a private investment firm. Euromed (Presto PA) appointed Eric Scarborough as its Western regional sales manager for the U.S. and Canada. Nutrition Industry Executive 23 D April 2017 www.niemagazine.com IngredientNews OmniActive Acquires Indfrag ew Jersey-based OmniActive Health Technologies Ltd. announced that it has acquired 85 percent stake and has entered into definitive agreements to acquire the balance stake in Bangalore Indiabased leading health and nutrition active natural ingredients player Indfrag Ltd. The acquisition includes all products related to Indfrag s food and nutrition business. This is in line with OmniActive s program to create global partnerships which help expand the portfolio of high quality authenticated ingredients for the dietary supplement and functional food industries. Indfrag has established a presence in the international market as a supplier of botanical and plant extracts from India and South East Asia for the dietary supplement and nutraceuticals industry. The company specializes in production of natural extracts with fully validated processes and strong quality standards which meet global industry standards. Indfrag ingredients are found in many leading sports and fitness nutrition products of the world. Indfrag is a world-leader in Garcinia cambogia green coffee valerian and natural caffeine extracts and a prime manufacturer of other products such turmeric green tea boswellia fenugreek senna coleus guarana etc. N Safety Assessment of Palm Tocotrienol and Metabolic Syndrome randomized double-blind crossover and placebo-controlled clinical trial shows that in subjects with metabolic syndrome supplementation with 400 mg palm tocotrienol complex for 14 days are well-tolerated with no signs of any adverse health events of blood profile (e.g. haematoxicity) and liver functions (e.g. hepatotoxicity). These results may contribute to the scientific community in the establishment of intake recommendations for tocotrienols particularly the tolerable upper intake levels. Indfrag is a world leader in several well-known botanical extracts which form the core of supplement formulas world-wide. The company holds a leadership position in standardized plant extracts. Further with their strong footprint at the source they have developed a library of over 100 botanicalswhich provides a strong foundation for launching products that complement OmniActive s innovation platform in meeting emerging industry and consumer needs said Sanjaya Mariwala managing director and CEO of OmniActive Health Technologies Ltd. By coming together both companies intend to spearhead industry efforts to bring to our customers fully authenticated and validated extracts that meet the emerging standards of safety reliability transparency and traceability. For more information visit www.omniactives.com and www.indfrag.com. A NEM Eggshell Membrane Provides Joint Health Benefits in RA issouri-based ESM Technologies and joint-venture partner Stratum Nutrition also based in Missouri announced a pre-clinical study reporting the beneficial effects of triple-action NEM brand eggshell membrane on multiple indices of inflammation and arthritis in collageninduced arthritic rats the gold-standard animal model of human rheumatoid arthritis (RA). The study was published in Modern Rheumatology and supports and extends previous research showing the benefit of NEM for pain and stiffness in humans with osteoarthritis and in a rodent model of osteoarthritis. This study was conducted at Bolder BioPATH Inc. in rats with developing collagen-induced arthritis. Rats received once daily either NEM (52 mg kg body weight corresponding to M the human equivalent dose of 500 mg day) methotrexate or vehicle control. Treatment with NEM resulted in a significant reduction in ankle swelling within two days after measurable swelling began. Histopathologically NEM-treated rats had significantly less inflammation cartilage damage bone resorption and pannus formation in both their ankle and knee joints compared to vehicle control animals. Serum CTX-II (collagen type II Ctelopeptide) and COMP (cartilage oligomeric matrix protein) were reduced by 32 percent and 40 percent respectively on day 13 in NEM-treated rats. Synovial Interleukin (IL)-1 a key mediator of inflammation was reduced by 50 percent in NEM-treated rats when evaluated by knee lavage. For more information visit www.stratumnutrition.com. In this study 31 subjects with metabolic syndrome aged 25-56 years old were randomized to receive either 400 mg of palm tocotrienol complex (EVNol SupraBio supplied by ExcelVite in New Jersey) or placebo for 14 days followed by measurement of body weight haematological profile (ie physiology of the blood) and liver functions examination. When compared to placebo subjects supplemented with EVNol SupraBio (patented bio-enhanced natural full spectrum palm tocotrienol complex) demonstrated no negative effects on red blood cells (RBC) white blood cells (WBC) and platelet counts. Additionally patients under EVNol SupraBio treatment did not show significant difference in body weight and serum liver enzymes such as aspartate aminotransferase (AST) alanine aminotransferase (ALT) and albumin. Collectively EVNol SupraBio is well tolerated with no toxicity issue such as no report of weight loss bleeding tendency or interference with the haemostasis status. In addition EVNol SupraBio also does not affect liver function nor increase the risk of hepatotoxicity. For more information visit www.excelvite.com. www.niemagazine.com April 2017 24 Nutrition Industry Executive Blend of Proteins May Help Overcome Sarcopenia A s we age sarcopenia (strength and muscle mass declines) is a predictor of early mortality. It is now recognized that between ages 50 to 60 muscle mass decreases at an annual rate of 1-2 percent. After 60 muscle loss decreases at an annual rate of 3 percent. Identifying the cause and potential therapies or preventative measures is an active area of research. A recent study conducted in men ages 55-75 years was completed at the University of Texas Medical Branch (UTMB) in cooperation with DuPont Nutrition & Health (Missouri location) and published in the Journal of Nutrition. Both exercise and diet are important factors in maintaining muscle health but researchers have recently uncovered that the response to each becomes blunted as we age. This new double-blind randomized controlled clinical trial compared the response to consuming two different beverages that provided different sources of high-quality protein one hour after a bout of high intensity resistance exercise. This is the first study to investigate muscle protein metabolism in aging individuals in response to consumption of a blend of proteins which is more representative of how people consume protein. The protein beverages provided to study participants consisted of a blend of soy and dairy proteins (25 percent isolated DuPont Danisco SUPRO soy protein 50 percent caseinate 25 percent whey protein isolate) or a single protein source (whey protein isolate). Muscle biopsies were taken at baseline (before exercise) and up to five hours after resistance exercise to monitor breakdown and synthesis of muscle tissue using stable isotope methods. The soy-dairy protein blend induced amino acid delivery to muscle tissue muscle protein synthesis and activated a recognized pathway that initiates muscle protein turnover. These results were similar in older adults given 30 g of protein (soy-dairy blend or whey protein) after exercise. This study adds to our understanding of the response of the aging population to preventive measures diet and resistance exercise. The similarity between the two protein treatment groups for muscle protein synthesis and mTORC1 signaling demonstrates the role of consuming high-quality proteins for prevention of conditions associated with aging. For more information visit www.dupont.com. Omya for Bone Health witzerland-based Omya a manufacturer of calcium carbonates has developed a concept for bone health supplements. The resulting formulation contains both Omya s proprietary calcium ingredients as well as vitamins from its distribution portfolio Omyapharm as an excipient and Omyapure as the active ingredient as well as vitamins K2 and D3 to improve calcium absorption. Supplements based on that formulation contribute together with a balanced diet to reach the recommended daily allowance (RDA) of calcium according to E.U. specifications. Both calcium products of Omya s portfolio build the base for the supplement--whereas the active ingredient Omyapure 35 - OG offers a choice for natural calcium supplementation and osteoporosis treatment the excipient Omyapharm 500 - OG offers superior technological properties according to the company. For more information visit www.omya.com. S Solix Algredients Gains ConsumerLab.com Quality Seal olorado-based Solix Algredients announced that Solasta Astaxanthin has received the Approved Quality seal certification from ConsumerLab.com. Solasta is a natural astaxanthin extract produced from Haematococcus pluvialis (microalgae). It is non-GMO (genetically modified organism) vegetarian extracted in the USA and complies with the United States Pharmacopeia (USP) specification. The ConsumerLab.com seal is the latest confirmation of Solix Algredients ongoing efforts to provide the industry with highquality natural algal ingredients. Earlier this year Solix was certified by UL Registrar as meeting the Natural Product Association s (NPA) requirements for compliance with the U.S. Food and Drug Administration s (FDA) good manufacturing practices (GMPs) for dietary supplements. For more information visit www.solixalgredients.com. C Valensa Partners With Algal Scientific F lorida-based Valensa International announced that it has reached an agreement with Algal Scientific Corporation (Michigan) to commercialize Algal s PureAlgal branded ingredients-- whole dried microalgae (Euglena gracilis) and purified beta-1 3-glucan-- in the human health and nutrition markets. Valensa is ready to offer these algae-based ingredients to its customers in various channels like natural and health food stores as unique welldifferentiated algae ingredients and also as part of its Immunum formulations. These products have a strategic fit with Valensa and further reiterates its leadership status in the microalgae business with existing prodApril 2017 www.niemagazine.com ucts like Zanthin Natural Astaxanthin Complex (extracted from Haematococcus pluvialis grown in Chile) Parry Organic Spirulina & Organic Chlorella. PureAlgal Euglena gracilis is a golden yellow powder produced from U.S.-grown non-GMO (genetically modified organism) Euglena gracilis that is free of allergens and contains about 50 percent beta-1 3-glucan along with numerous micronutrients minerals and vitamins. Algal Scientific also produces PureAlgal Beta-Glucan 95 percent through a water-based non-solvent and low temperature extraction process to create the highest purity beta-1 3-glucan available on the market today. According to Dr. John Minatelli senior vice president of business development at Valensa this partnering with Algal Scientific will allow for the development of exciting new science and unique products moving into the future. Algal Scientific has done a great job in developing a substantial body of science with its Euglena gracilis material in the animal health field. Based on this and our own initial clinical work with the material we are very excited about the opportunity for developing formulated products under the Immunum product line to offer a range of immune health products he said. For more information visit www.valensa.com. Nutrition Industry Executive 25 IngredientNews GanedenBC30 Receives FDA GRAS for Infants aneden recently announced that its GanedenBC30 (Bacillus coagulans GBI-30 6086) is FDA (U.S. Food and Drug Administration) GRAS (geneerally recognized as safe) for infant formulas. GanedenBC30 is now expanding its formulation opportunities into the new space. While the probiotic supplier s previous FDA GRAS certification covered products that could be fed to infants and children the newest approval allows the strain to be the first and only spore-former to be used specifically in infant formulas. An independent and critical evaluation G was performed reviewing the safety of GanedenBC30 relating to usage in infant formulas. The evaluation was conducted by a panel of safety experts including the chair of the Department of Pediatrics at Massachusetts General Hospital and Harvard professor and overseen by AIBMR. Scientific research on Ganeden s strain was evaluated and the panel unanimously determined that GanedenBC30 is GRAS for use in infant formula. After receiving Self-affirmed GRAS in the Fall of 2016 the international ingredient supplier submitted a notification to the FDA for use in infant formula which has now received a no objection letter. The safety and efficacy of the GanedenBC30 strain continues to be undoubtedly proven through solid science leading to the receipt of numerous domestic and international certifications and approvals said Mike Bush president of Ganeden. There are few approvals more stringent than those pertaining to infants and our certification in infant formula speaks highly to the quality and safety of our strain and the solid foundation of research behind it. For more information visit www.ganedenprobiotics.com. BASF Launches Beta-Carotene Nachur l Introduces Encapcin Colorant to Replace Artificial Dye achur l Ingredients ew Jersey-based BASF is launching Lucarotin 10 CWD (cold water dispersible) O (Orange) as well as a brilliant orange colorant targeting formulators looking to replace Azo dyes yellow 5 and 6 in beverages soups confections and nutrition products. The 10 percent beta-carotene powder is a nature-identical color option that is typically labeled as beta-carotene (color) in the U.S. It disperses quickly and easily without adversely impacting the product s sensory characteristics. The active ingredient is an exempt color additive (21 CFR part 73) that is derived from natural or nature identical sources and is therefore exempt from the FDA (U.S. Food and Drug Administration) certification process. BASF s Lucarotin portfolio of yellow and orange-red colors conform to the Code of Federal Regulations (CFR) and meets the regulatory requirements for use as a color in most countries. This newest launch delivers unsurpassed ease of use and stability even when used at cold temperatures. Beverage and confection producers value this ease of use to avoid quality issues which can result when a colorant does not disperse properly. In side-by-side comparison tests with competitive products Lucarotin consistently disperses significantly more quickly according to the company. For more information visit www.basf.com. N LLC in New Jersey has introduced distribution of Encapcin a gastro-resistant formulation designed to bypass the stomach and target the intestine. Encapcin manufactured by Biogenero Labs Pvt. Ltd located in Bangalore India uses a proprietary technology called Enbead which utilizes polymers and actives as an acid resistant matrix to prevent release and irritation to the stomach lining. Capsaicinoids cause irritation to the lining of the stomach which can lead to an upset stomach and diarrhea. To help avoid gastric irritation Capsaicinoids should be targeted to the intestine. Encapcin is delivered in the intestine and serves as an appetite suppressant and for increasing satiety. Consumption of Encapcin before low intensity exercise may be helpful for the management of healthy lipid profile. The ingredient is standardized to contain natural capsaicinoids in the form of microsphere. According to Velmurugan Shanmugham vice president with Nachur l Ingredients LLC clinical studies support the daily consumption of capsaicinoids contributes to weight management through a reduction in energy intake. Regular consumption of capsaicinoids significantly reduces the abdominal adipose tissue levels and appetite said Shanmugham. For more information visit www.nachurel.com. N Artemis International Launches Berryceuticals Brand rtemis International supplier of flavonoid-rich nutraceutical ingredients announced the launch of its new Berryceuticals brand. The name is a nod to Artemis core expertise and was developed to further define communicate and strengthen the company s category leadership position in berry-based nutraceutical ingredients A for the dietary supplement functional food and beverage and cosmeceutical industries according to the company. For the past 22 years Artemis has been committed to developing and supplying the best science-based dark berry extracts for our customers said Jan Mills founder and CEO of Artemis International. Never has there been a better time to put our stamp on this booming category with the ongoing news about the health benefits of dark colored fruits and veggies especially berries. We re doing just this by branding the term Berryceuticals and making it our own. For more information visit www.artemis-international.com. www.niemagazine.com April 2017 26 Nutrition Industry Executive IngredientNews Study Highlights OptiMSM s Protective Effect on the Immune System ashington-based Bergstrom Nutrition recently announced that a new study featuring OptiMSM a branded form of methylsulfonylmethane (MSM) was published in the 2016 Volume of the Journal of Sports Medicine titled The Influence of Methylsulfonylmethane on Inflammation-Associated Cytokine Release before and following Strenuous Exercise. The study points to OptiMSM s role in mitigating inflammation caused by excessive exercise consequentially aiding the immune system and possibly enhancing the exercise recovery process. Muscle damage caused by excessive bouts of strenuous training or exercise induces inflammation which not only W leads to discomfort and extended recovery time but also exhausts and suppresses the immune system. Researchers assessed OptiMSM s effect on exercise-induced inflammation by measuring inflammatory markers in study participants supplemented with either placebo or OptiMSM. The immune response was then evaluated by exposing blood samples collected pre-and post-exercise to the bacterial molecule lipopolysaccharide (LPS). Supplementing with OptiMSM resulted in lower levels of exercise-induced inflammation. It also resulted in a stronger response to LPS after exercise indicating that OptiMSM protected against exercise-induced immune suppression. The study suggests that MSM proactively reduces damage caused by excessive exercise which in turn allows the body to mount a better immune response leading us to believe in MSM s antioxidant capabilities said Marie van der Merwe PhD assistant professor University of Memphis and lead author of the study. An immune system that isn t overly taxed is better able to fight infection whereas an overly stressed system cannot mount an appropriate response. MSM attenuates tissue inflammation thereby reducing excessive tissue damage and preventing immune suppression. For more information visit www.optimsm.com. NattoPharma Named Partner For E.U. Research Grant orway-based NattoPharma s International Research Network coordinated by Queen Mary University of London has been awarded with a competitive ITN research grant from European Commission s research program Horizon 2020. Other partners of the network are four highly ranked research university departments in Europe (University of Maastricht University College Dublin [part of the national University of Ireland] Ludvig-MaximiliansUniversitaet Muenchen and Karolinska Institutet in Stockholm) and the independent life science N medical research charity in the U.K. the Medical Research Council Technology. The grant NattoPharma participates in is called EVOLuTION (European Vascular Interventions and Therapeutic Innovation Network) and the money will be utilized to provide training for 11 early stage researchers (ESRs) in the management of chronic diseases in the field of cardiovascular disease. The Horizon 2020 research grant is one of the most prestigious grants in Europe. The successful grant assignment and the opportunity to allocate highly qualified researchers to further work on vitamin K research is a great recognition of the vitamin K2 platform by this collaboration so far said Associate Professor Leon Schurgers at CARIM Maastricht University and the main contact between NattoPharma the University and Horizon 2020. I have great expectations for potential new and exciting observations that will arise from our mutual efforts--identifying even more positive health benefits of menaquinone-7. For more information visit www.nattopharma.com. Curcumin C3 Complex Studied for Antioxidant Effect in Type 2 Diabetes study on Sabinsa (New Jersey) s Curcumin C3 Complex and BioPerine in combination has been recently published in Inflammopharmacology (DOI 10.1007 s10787-016-0301-4). The study Antioxidant effects of curcuminoids in patients with type 2 diabetes mellitus a randomized controlled trial explores the benefits of Curcumin C3 Complex in reducing oxidative stress in patients suffering from type 2 diabetes. Oxidative stress is known to play a role in the devel- A opment of type II diabetes and conditions related to hyperglycemia also contribute to oxidative stress. In this 2016 paper published on the results of a clinical trial on 118 type 2 diabetes subjects the combination of C3 Complex and BioPerine (daily dose of 1 g and 10 mg respectively) for three months significantly reduced serum malondialdehyde (MDA) with increase in serum total antioxidant capacity (TAC) and the activity of superoxide dismutase (SOD) in patients with type 2 diabetes (T2DM). The study was designed as a randomized double-blind placebo-controlled trial with a parallel-group design. For more information visit www.sabinsa.com. www.niemagazine.com April 2017 28 Nutrition Industry Executive RIBUS Nu-MAG Enables Creation of Organic Dietary Supplements t. Louis MO-based ingredient supplier RIBUS recently launched NuMAG a rice-based ingredient which takes the place of magnesium stearate and stearic acid synthetic ingredients previously considered vital in making dietary supplements but prohibited in organic products. RIBUS is a global leader in GMO (genetically modified organism)-free and organic rice-based alternatives to synthetic ingredients according to the company. Nu-MAG is the most recent addition to the extensive RIBUS portfolio. Nu-MAG is a blend of four ingredients that provide enhanced lubrication in the production of natural and organic dietary supplements. It enables manufacturers of S tablets to avoid breakage while simultaneously cleaning up label statements. Nu-MAG is seen as the second generation to Nu-RICE for tablets and capsules when additional lubrication is required. We are very proud to have developed an ingredient so fundamental to a dietary supplement industry interested in capitalizing on consumer support for clean labels and organic products said Steve Peirce RIBUS president. We are replacing one of the dietary supplement industry s standard synthetic ingredients with a natural or organic blend. This option maintains efficacy and quality while also providing a clean label declaration of rice extract blend a term consumers can easily understand and support. The company also earned the NonGMO Project Verified status for its ricebased natural and organic alternatives to synthetic ingredients. Its products-- NuBAKE Nu-FLAC Nu-FLOW and NuRICE-- are widely used to replace synthetic ingredients such as silicon dioxide and magnesium stearate in the food beverage pet and dietary supplements sectors. For more information visit www.ribus.com. Certified Nutraceuticals Files For Patent Protection for KollaJell alifornia-based Certified Nutraceuticals Inc. announced the filing for patent protection for its newest invention of invertebrate collagen protein bound to natural minerals. KollaJell is the creation of many years of research and development under the management of the original inventor of hydrolyzed collagen. KollaJell purification and extraction is under patentpending technology and uniquely supplies special nutrients of collagen and minerals founded only in jellyfish. KollaJell is composed of collagen types I.II.V. bound with natural essential minerals and naturally contains chondroitin hyaluronic acid mucopolysaccharides and glucosamine. Supported by research in-vivo and clinical studies Hydrolyzed Jellyfish Collagen showed positive results for amazing health benefits including brain function in age related neurological issues. For more information visit www.certifiednutra.com. Organic Cranberry Juice Powder With No Carriers or Added Sugars leaner. Healthier. Fewer excipients. These are what consumers are demanding and these are what Californiabased Fruit d Or delivers with its organic cranberry juice powder according to the company. And at this year s Expo West Fruit d Or demoed a women s health formulation called GO2 that blends its non-GMO (genetically modified organism) organic cranberry juice powder with three other science-based ingredients. Many of the industry s top formulators are approaching Fruit d Or to collaborate on blends using our organic cranberry juice powder said Stephen Lukawski director of sales and business development for Fruit D Or Nutraceuticals. This is more than a trend. This is a powerful new direction for women s health products and ultimately for other formulations that include dietary supplements. The demand is based on the growing scientific evidence of cranberry s health-promoting properties. For more information visit www.fruit-dornutraceuticals.ca. C C innoVactiv Introduces Myoceram nnoVactiv a Canadian ingredient supplier announced the commercial launch of MYOCERAM a new line of clinically tested beauty-from-within ingredients containing high-purity and high potency plant ceramides. MYOCERAM is the result of years of research and development by Nippon Flour Mills Co. Ltd. (NIPPN) a 120-yearold public Japanese company engaged in a wide range of food businesses including flour milling food ingredients processed and frozen foods health foods as well as pet foods. Building on its tradition of excellence in grain milling NIPPN scientists had been i focusing their long-time research on plant-based ceramides which ultimately yielded high-purity ceramides derived from rice and corn. Following these discoveries NIPPN established multiple research partnerships to demonstrate their efficacy in improving skin condition which has lead to the commercialization of these innovative plant-based ceramides under the tradename MYOCERAM. Although beauty-from-within supplements are a staple in Asia this market is still set to boom in North America. Skin is our body s largest organ. Yet how nutrition affects our skin is a research field that has been overlooked for many years. When taken orally at a convenient low dosage MYOCERAM boosts the expression of enzymes responsible for endogenous ceramide production within the skin itself. These new ceramides can then incorporate lamellar bodies between each cell to strengthen the outermost corneous skin layer just as they would through our normal skin physiology explained Jocelyn B rub executive and scientific director health and nutrition of innoVactiv. For more information visit http enippn.com or www.innovactiv.com. Nutrition Industry Executive 29 April 2017 www.niemagazine.com IngredientNews Glanbia Nutritionals Extends Strategic Partnership With Nutrition 21 alifornia-based Glanbia Nutritionals and New York-based Nutrition 21 LLC announced the extension of their long-time partnership to co-market Nutrition 21 s ingredient Velositol. Glanbia s sales organization is the exclusive distributor of Velositol and will support Nutrition 21 in North America offering Velositol to the dietary supplement and functional food industries. Velositol is a revolutionary ingredient that unleashes the power of protein with unique benefits when combined with protein products. It has been clinically shown to double the muscle protein synthesis (MPS) induced by protein in a single 2-g dose of Velositol. It significantly accelerates and increases C MPS which is a key to muscle growth and recovery. Velositol can be formulated into a variety of supplement protein product applications including powders (RTM) beverages (RTD) functional foods weight gainers and lean mass gainers. Extending our strategic partnership with Nutrition 21 to co-market Velositol along with Nitrosigine-bonded arginine silicate is a welcomed addition to Glanbia s portfolio of bioactives and proteins. This will provide our sports nutrition customers even greater opportunities to create innovative new protein products said Ram Nimmagudda PhD senior director performance and wellness bioactives for Glanbia Nutritionals. For more information visit www.glanbianutritionals.com and www.nutrition21.com. GRAS (generally recognized as safe) expected in April 2017 Conventions&Meetings The Changing Paradigm in Halal Certification The Big Natural T he 19th International Halal Food Conference April 17-19 will focus on the future direction of halal certification and the formation of accreditation bodies to audit the halal certification bodies. Held at the Hyatt Regency O Hare in Rosemont IL join the conversation that will develop a robust halal certification and compliance system and prepare yourself for the future of the halal economy. For more information visit www.ifanca.org. T he Big Natural (by the Natural Products Association) June 8-9 (pre-conference executive workshop on June 7) offers three days of industry-driven education sessions and workshops. It brings together industry leaders and innovators to share insights that will education empower and spark ideas to drive the industry forward. Located at the LINQ Hotel & Casino in Las Vegas NV ample time for networking peer-to-peer interaction and customer engagement has been built into the schedule making The Big Natural the most valuable event in the natural products space. For more information visit www.thebignatural.com. Don t miss a single issue of NIE in 2017 ... go online to renew your free subscription today Dietary Supplements Seminar NIEmagazine.com April17 T his one-day industry-wide regulatory seminar on May 10 at Marriott Bethesda North Hotel in North Bethesda MD will feature updates and insights from FDA (U.S. Food and Drug Administration) and industry regulatory experts focused on the key regulatory compliance issues facing the dietary supplements industry. Designed specifically for manufacturers marketers and regulators of dietary supplements focused in the regulatory and quality disciplines it is ideal for the professional with three to five years of experience who has a general understanding of the industry but wants to learn more about specific topics. Topics include elements of a successful new dietary ingredient notification FDA analysis of trends in new dietary ingredient notifications from industry an FDA update on adverse event report handling process and suggestions for improvements and many more. For more information visit www.chpa.org otcacademy seminars_dds.aspx. www.niemagazine.com April 2017 30 Nutrition Industry Executive AHPAUpdate Leading Industry Association Speaks Directly to Nutrition Industry Executive Readers AHPA Developing Assessment Program for Botanical Agricultural Collection and Manufacturing Best Practices Community accepted methodological validation of DNA NGS is likely several years away. T he American Herbal Products Association (AHPA) is developing an assessment program for its recently adopted Guidance on Good Agricultural and Collection Practices and Good Manufacturing Practices for Botanical Materials. Several AHPA members have volunteered to apply the portions of the guidance document relevant to their operations in order to draft evaluate and implement an appropriate assessment program to evaluate conformity with the guidance. The initial group of participants represents herbal growers processed ingredient suppliers and extract manufacturers as a cross-section of the potential users of the guidance. Agricultural and collection practices have wide-ranging impacts on product quality native and regional communities and the environment. AHPA members have long supported the need for best practices to be clearly described and documented. By establishing standard operating procedures that follow these best practices firms at every level in the supply chain will better ensure the production of good quality herbal raw materials. The guidance serves as a template that growers harvesters and processors can adapt to their operations and is designed for small and large producers. The guidance and assessment program will help the industry ensure that herbal raw materials used in consumer products are accurately identified not adulterated with contaminants that may present a public health risk and fully conform to all quality characteristics for which they are represented. When developing the guidance every effort was made to identify current practices that might affect the quality and cleanliness of herbal ingredients. The guidance is not a list of required prescriptions but rather a menu of options. Users are encouraged to identify those sections of the document that are relevant to their operations and should carefully review those provisions in light April 2017 www.niemagazine.com of their own circumstances and needs. After due consideration users should implement whichever recommendations are useful and practical for their situation. This guidance is intended to complement the empirical knowledge that has been passed down from preceding generations involved in the cultivation wild collection and processing of useful plants. The industry is encouraged to give due consideration to long-established practices in growing harvesting and processing herbs. The guidance is an updated and extended revision of a similar document initially issued jointly in 2006 by AHPA and the American Herbal Pharmacopoeia (AHP). The updated document represents minor revisions to the established good agricultural and collection practices portion with the addition of the relevant portions of the U.S. good manufacturing practices (GMPs) applicable to botanical crops used in food and dietary supplements. AHPA encourages feedback on the guidance document especially by growers collectors and processors who use the guidance in their facilities and operations. To view the guidance document visit www.ahpa.org portals 0 pdfs policies gui dance-documents ahpa_good_ agricul-tural_ collection_ practices_ good_manufacturing_practices_ botanical_materials.pdf. NIE Michael McGuffin President and Board of Trustees American Herbal Products Association (AHPA) Nutrition Industry Executive 31 AssociationNews NPA Adjusts Bylaws he Natural Products Association (NPA) has announced the approval of new bylaws that will govern and steer the organization into the future. The new bylaws were approved by the full membership on February 17 2017. NPA has being growing and doing more with less over the last three years. In order to sustain that growth for the future a new bylaws structure was necessary and approved by an overwhelming majority of both the current board and full membership alike to ensure NPA has the architecture to grow and continue to meet the challenges of the future. It is well known that NPA leads the industry in advocacy member services education training and providing regulatory assistance but we are looking to these bylaws to become a model for association governance and a beacon of fiduciary strength in the future said Daniel Fabricant executive director and CEO of NPA. These new bylaws will help us build on the achievements of this 80-year-old association and maintain our position as the premier association for natural products in both the short- and long-term T Fabricant continued. The story NPA has been able to share over the past 80 years is one of defending the entire industry protecting businesses and growing this industry. The new bylaws will govern our progress over the next century. As our membership continues to grow so too will our association s strength. As we work to protect and advance the common goals of the natural products industry we will continue to maintain a very balanced and diverse membership as NPA is still one member one vote as it has always been at NPA. One of the bigger changes in the bylaws reduced the size of the board from 22 directors down to nine eliminating the need for a separate but smaller executive committee to move association business. The bylaws also expand what this association has traditionally allowed as retailers and suppliers to avoid excluding potential revenue sources. Other changes include The general powers and duties of the Board of Directors and its officers have been updated to better reflect the duties and governance of a volunteer board primed for growth. Annual dues will be paid in January to allow the president CEO formerly executive director CEO and staff to develop an accurate balanced budget on an annual basis in order to preserve the association s assets for the future. Streamlines the process for amending bylaws to make the association adaptable to changes to better meet the needs of a fastgrowing and changing industry. New governance polices have been put in place for the way business will be conducted at Board of Directors meetings. NPA s previous bylaws originally adopted in 1987 were revised 36 times over a span of three decades. The new bylaws streamlines NPA s governance document from 26 pages to 13 bringing them more inline with modern trade associations. For more information visit www.npainfo.org. AHPA Awards Elwood Richard Scott Bass Loren Israelsen Suzanne Shelton and BI Nutraceuticals he American Herbal Products Association (AHPA) presented its 2017 awards to Elwood Richard Scott Bass Loren Israelsen Suzanne Shelton and BI Nutraceuticals for substantive and positive contributions to the herbal products industry. The 2017 AHPA Awards were distributed at the AHPA annual member meeting on March 9 at Natural Products Expo West in Anaheim CA. Established in 2006 the annual AHPA Awards acknowledge individuals and organizations that help further AHPA s goal of promoting the responsible commerce of herbs and herbal products. The 2017 award recipients are Richard founder of NOW Foods received the AHPA Visionary Award T for his pioneering and unprecedented efforts to promote the benefits of herbs and herbal products. Bass partner at Sidley Austin LLP and Israelsen president of the United Natural Products Alliance (UNPA) received the AHPA Herbal Insight Award for their tireless work to ensure consumer access to herbal dietary supplements. Shelton founder and managing partner of The Shelton Group received the AHPA Hero Award for her sustained and outstanding contributions to AHPA committees and initiatives. BI Nutraceuticals was presented the AHPA Herbal Industry Leadership Award for outstanding business practices that have helped move the herbal products industry forward. AHPA is pleased to recognize the hard work and dedication of these individuals and BI Nutraceuticals. AHPA and the entire herbal products industry have greatly benefited from their years of dedication and hard work said AHPA president Michael McGuffin. These awards are a small token of our gratitude for their tireless efforts. For more information visit www.ahpa.org. www.niemagazine.com April 2017 32 Nutrition Industry Executive ScienceUpdate B Vitamins Reduce Schizophrenia Symptoms Study Finds review of worldwide studies has found that add-on treatment with high-dose B vitamins--including B6 B8 and B12--can significantly reduce symptoms of schizophrenia more than standard treatments alone. The research on the effect of vitamin and mineral supplements on symptoms of schizophrenia is funded by The Medical Research Council and University of Manchester and is published in Psychological Medicine. Lead author Joseph Firth based at the University s Division of Psychology and Mental Health said Looking at all of the data from clinical trials of vitamin and mineral supplements for schizophrenia to date we can see that B vitamins effectively improve outcomes for some patients. This could be an important advance given that new treatments for this condition are so desperately needed. Schizophrenia affects approximately 1 percent of the population and is one of the most disabling and costly long-term conditions worldwide. Currently treatment is based around the administration of antipsychotic drugs. A Although patients typically experience remission of symptoms such as hallucinations and delusions within the first few months of treatment long-term outcomes are poor 80 percent of patients relapse within five years. The researchers reviewed all randomized clinical trials reporting effects of vitamin or mineral supplements on psychiatric symptoms in people with schizophrenia. In what is the first meta-analysis carried out on this topic they identified 18 clinical trials with a combined total of 832 patients receiving antipsychotic treatment for schizophrenia. B vitamin interventions which used higher dosages or combined several vitamins were consistently effective for reducing psychiatric symptoms whereas those that used lower doses were ineffective. Also the available evidence also suggests that B vitamin supplements may be most beneficial when implemented early on as B vitamins were most likely to reduce symptoms when used in studies of patients with shorter illness durations. High-dose B-vitamins may be useful for reducing residual symptoms in people with schizophrenia although there were significant differences among the findings of the studies we looked at Firth added. There is also some indication that these overall effects may be driven by larger benefits among subgroups of patients who have relevant genetic or dietary nutritional deficiencies. This builds on existing evidence of other food-derived supplements such as certain amino-acids been beneficial for people with schizophrenia said coauthor Jerome Sarris professor of Integrative Mental Health at Western Sydney University. These new findings also fit with our latest research examining how multi-nutrient treatments can reduce depression and other disorders. The research team says more studies are now needed to discover how nutrients act on the brain to improve mental health and to measure effects of nutrient-based treatments on other outcomes such as brain functioning and metabolic health. For more information visit www.manchester.ac.uk. Daily Consumption of Tea May Protect Elderly From Cognitive Decline cup of tea a day can keep dementia away and this is especially so for those who are genetically predisposed to the debilitating disease according to a recent study led by Assistant Professor Feng Lei from the Department of Psychological Medicine at National University of Singapore s (NUS) Yong Loo Lin School of Medicine. The longitudinal study involving 957 Chinese seniors aged 55 years or older has found that regular consumption of tea lowers the risk of cognitive decline in the elderly by 50 percent while APOE e4 gene carriers who are genetically at risk of developing Alzheimer s disease may experience a reduction in cognitive impairment risk by as much as 86 percent. The research team also discovered that the neuroprotective role of tea consumption on cognitive function is not limited to a particular type of tea-- so long as the tea is brewed from tea leaves such as green black or oolong tea. A While the study was conducted on Chinese elderly the results could apply to other races as well. Our findings have important implications for dementia prevention. Despite high quality drug trials effective pharmacological therapy for neurocognitive disorders such as dementia remains elusive and current prevention strategies are far from satisfactory. Tea is one of the most widely consumed beverages in the world. The data from our study suggests that a simple and inexpensive lifestyle measure such as daily tea drinking can reduce a person s risk of developing neurocognitive disorders in late life explained Feng Lei. Based on current knowledge this long term benefit of tea consumption is due to the bioactive compounds in tea leaves such as catechins theaflavins thearubigins and L-theanine he continued. These compounds exhibit antiinflammatory and antioxidant potential and other bioactive properties that may protect the brain from vascular damage and neurodegeneration. Our under- standing of the detailed biological mechanisms is still very limited so we do need more research to find out definitive answers. In this study tea consumption information were collected from the participants who are community-living elderly from 2003 to 2005. At regular intervals of two years these seniors were assessed on their cognitive function using standardized tools until 2010. Information on lifestyles medical conditions physical and social activities were also collected. Those potential confounding factors were carefully controlled in statistical models to ensure the robustness of the findings. For more information visit www.nus.edu.sg. Nutrition Industry Executive 33 April 2017 www.niemagazine.com The participants are Cal Bewicke Chief Executive Officer Ethical Naturals San Anselmo CA Do transparency integrity and quality make up a level supply-chain playing field for all suppliers and manufacturers or are these essential requirements a minefield of more questions than answers By James J. Gormley he origins of a company s products used to be pretty murky--beyond the supply chain function virtually no one cared noted Steve New in The Harvard Business Review. Of course all that s changed consumers governments and companies are demanding details about the systems and sources that deliver the goods. They worry about quality safety ethics and environmental impact--farsighted organizations are directly addressing new threats and opportunities presented by the question Where does this stuff come from Perhaps nowhere is supply-chain transparency and quality more important than for products and ingredients that consumers put on or into their bodies foods beverages supplements and other natural products. Nutrition Industry Executive (NIE) asked a selection of experts to delve a bit into the supply-chain continuum for their insights into how the natural products industry is doing and what it s doing to drive quality integrity and transparency from field to shelf or at least somewhere in between. Shaheen Majeed Marketing Director Sabinsa East Windsor NJ Michael McGuffin President American Herbal Products Association (AHPA) Silver Spring MD Steve Mister President and Chief Executive Officer Council for Responsible Nutrition (CRN) Washington D.C. Alison Raban Certified Food Scientist BI Nutraceuticals Rancho Dominguez CA T Jarrow Rogovin Founder and President Jarrow Formulas Los Angeles CA 34 Nutrition Industry Executive NIE Transparency has become a key guiding principle in the dietary supplement industry. What are the specific steps a supplier distributor or finished product manufacturer should take to improve its supply-chain transparency from field to shelf Majeed Transparency has been an industry buzzword for almost two years now and more companies are actually walking that talk. While the New York Attorney General s action (proposed Assembly Bill 4712) eroded some consumer trust it is transparency that has been able to retain that trust for some companies and bring back that trust for others. Those who have always been committed to long-term sustainability of the industry believe that the bar to entry needs to be raised to maintain that trust with better product quality and more clarity and transparency. Companies disclosing their manufacturing and QA (quality assurance) process and explaining the scientific validation behind their health claims are important components to retaining customer confidence in dietary supplements. Bewicke The supplier distributor www.niemagazine.com April 2017 needs to audit the manufacturing facility for the ingredients concerned and also understand the business philosophy of the company their level of concern and familiarity with QA issues. The most important step however is verification. This requires detailed U.S. testing of individual lot numbers of each material to include identity potency heavy metals pesticides and micros. This is the only way to assure customers and ultimately consumers that they are getting the real products they are paying for. Rogovin Among reputable companies transparency long has been a byword. However consumers need to be aware of a strategy I term transparent product mystification. For instance companies selling DMAA (dimethylamylamine) claimed to be transparent about this item being extracted from geranium and even supplied paperwork from a factory to back this up. Now of course the FDA (U.S. Food and Drug Administration) has declared this claim to be false. Years ago claims were made for mineral orotates that included cancer and multiple sclerosis. Somehow the orotic acid salt imparted wondrous qualities to calcium and magnesium. Anti-candida claims for irrelevant products ran rampant. How does the new focus on transparency help in such cases Raban First and foremost finished product manufacturers co-manufacturers and ingredient suppliers should have a comprehensive vendor qualification step implemented in their quality program. This ensures high-quality ingredients are sourced and processed while also maintaining complete traceability from the origin of the raw material to the manufacturing facility of the finished product. This is extremely important for brands that utilize comanufacturers if the brand s quality requirements are not addressed and well-communicated co-manufacturers may not follow the same set of standards. In addition a company should emphasize the importance of quality and traceability throughout their whole infrastructure from customer service to purchasing to sales. As George Pontiakos (BI s CEO president) always says Quality is not just a product metric it is company culture. Mister The industry has launched a number of initiatives over the past year to encourage manufacturers to be more transparent about their products and April 2017 www.niemagazine.com supply chains. The Supplement OWL (Online Wellness Library) the dietary supplement product registry is one of those ways for companies to be more visible and accountable to their customers and regulators as well. Being in the Supplement OWL tells regulators and retailers your products are to be considered part of the mainstream marketplace and that you are willing to provide labels for examination and evaluation. In addition other programs that promote supply chain transparency encourage good agricultural practices in the harvesting of botanicals and standardize the audit requirements for GMPs (good manufacturing practices) all have the support of CRN. A company should emphasize the importance of quality and traceability throughout their whole infrastructure from customer service to purchasing to sales. -- Alison Raban BI Nutraceuticals McGuffin The American Herbal Products Association is developing an assessment program for its recently adopted Guidance on Good Agricultural and Collection Practices and Good Manufacturing Practices for Botanical Materials. Agricultural and collection practices have wide-ranging impacts on product quality native and regional communities and the environment. AHPA members have long supported the need for best practices to be clearly described and documented. By establishing standard operating procedures that follow these best practices firms at every level in the supply chain will better ensure the production of good quality herbal raw materials. This guidance and the assessment program will help create additional transparency in the supply chain. NIE Regarding safety measures some sectors of our industry have adopted no sale policies for bulk-powdered caffeine. Some may say this is good because natural ECA stack products have been implicated in some medical events. Others may say that there will always be some people who use caffeinated products irresponsibly so we can t self-regulate responsibility or assert that we know what s best for consumers--everyone remembers the soda ban in New York City. What are your thoughts Bewicke Bulk caffeine is easily abused and dangerous when taken in high doses or over a long period of time. Whatever the supplier says bulk pure caffeine is almost always synthesized extraction and purifying from natural plant sources isn t practical or economical. For these reasons it shouldn t be a part of the supplement industry. Mister Tens of millions of consumers ingest caffeine every day with coffee tea supplements and even over-thecounter medicines. It s one of the studied food compounds that displays a wide margin of safety in most typical dosages. However we can think of no reason why consumers need to purchase bulk amounts of highly concentrated caffeine powder. Even half a teaspoon can prove deadly and most consumers are not equipped to measure the very small amounts of powder that would deliver a safe dose. CRN has encouraged FDA to declare bulk caffeine to be adulterated when sold directly to consumers because of the high potential for harm. Majeed The majority of the population may start their day with caffeine however the side effects of excessive intake are well and widely known. Remember the formulas that used high doses of caffeine and ephedra that led to ephedra being banned It s a responsible step for the industry to adopt no sale policies towards bulk-powdered caffeine given the possibility of misuse of such products. However you can only create so many rules or regulations to avoid misuse of a substance that has also health benefits when used responsibly. McGuffin In 2015 AHPA established a trade requirement that prohibits sale by AHPA members of pure caffeine in bulk form at retail (to consumers). AHPA s trade requirements are created and codified when the industry determines that policies beyond those manNutrition Industry Executive 35 ply chain validation. Price per kg is the number that determines sales levels. The manufacturer with the lowest price sells the greatest tonnage of product. Testing adds substantially to the cost of a product as it requires not just a few random tests but a well-developed program of sampling source verification and record keeping. Also of course the dated by federal laws serve the comingredients must then pass the tests mon interest of the industry and conMajeed Economic adulteration is a sumers. The requirement was adopted serious threat to the safety and health in the wake of reports that associated of consumers and the ability of the incidents of serious injury and death industry to continue developing and with use of pure caffeine purchased by selling products that support health. consumers in bulk packaging. The broader industry needs to be clear Rogovin Selling such a product as on the consequences of such quick caffeine as a bulk powder is unbelievbuck practices from loss of consumer ably irresponsible. Bulk powders are trust to constrictive legislation to legal appropriate for products used in gram action. Each company has to make the amounts not milligram amounts. decision to safe guard itself and the Caffeine especially in certain combinaindustry against such adulteration. tions can be dangerous. When a product becomes popular adulteration quickly becomes a risk to NIE What s new with industry efforts to be guarded against by careful sourcing address economic adulteration and stringent testing. Bewicke Very little. In the botanical One blaring case is the economic side of the business in which our comadulteration of natural turmeric-based pany is primarily involved very few supproducts with cheaper synthetics. In pliers do any significant testing or sup2015 Sabinsa became aware of synthetic curcumin entering the market labeled as natural turmeric-based products. Sabinsa worked with the University of Georgia to establish a test method (based on C14 analysis) to overcome this challenge by analyzing the bio-based carbon in curcumin products that is able to identify synthetic curcumin. We encourage our industry colleagues to take similar actions within their area of expertise. Mister CRN continues to expand the work and output of the Standardized Information on Dietary Ingredients (SIDI) work group which is working to Go to www.niemagazine.com somalabs strengthen commu36 Nutrition Industry Executive nication in the supply chain and assure high quality ingredients. CRN is also pleased to support efforts to reduce adulteration in the supply chain like the American Botanical Council s Botanical Adulteration Program the Good Agricultural Practices being developed by AHPA and the GRMA (Global Retailer and Manufacturer Alliance) standard which will establish a consensus-based standard for GMP compliance. Rogovin The FDA should require raw material suppliers to follow the GMPs. Congress should require Amazon to disclose who third-party resellers are especially if asked by branded companies. Currently Amazon allows a company to sell on its marketplace under one name while keeping their true name secret. This means that brands can t easily track down the real company is that is selling a given product on Amazon. NIE Related to addressing adulteration what are the best efforts to ensure ingredient and product identity throughout the entire supply chain What is your company or organization doing to tackle this Raban As an ingredient supplier of plant-based powders detecting and preventing economic adulteration has been a priority of BI s since our start almost 40 years ago. To do so BI uses a two-pronged approach to ensure high quality material. First we have developed a robust vendor qualification program. For BI quality starts before the raw materials even enter our facility. Our strict vendor quality surveillance and management system ensures all materials meet stringent specification standards and adhere to GMP and regulatory requirements. It provides clear guidelines on specifications test methods and product quality to vendors regular audits of the manufacturing and lab facilities to assure compliance with GMP and GLP (good laboratory practice) random audits of traceability to assure usage of correct raw materials random sampling and testing to ensure compliance with specifications and oversight of the vendor s entire QA QC (quality control) program. This robust vendor qualification program verifies quality practices are maintained in the harvest collection and initial onsite processing. Once raw materials enter our facility they are tested before during and after production--this is our second prong www.niemagazine.com April 2017 comprehensive testing. BI s standard testing procedures include botanical ID as well as adulteration and contamination whether accidental or intentional. BI prides itself on being the industry leader in botanical identity our identity authentication and testing has always been on the forefront of BI s quality efforts. In 1996 we introduced our Identilok program in order to guarantee the highest levels of purity authenticity and cleanliness. It encompasses identity authentication and testing on the genus species level from all angles Macroscopic Taxonomy Microscopic Taxonomy Organoleptic Tests TLC Fingerprint FTIR Fingerprint HPLC Chromatogram HPTLC Chromatogram. As of right now BI s Identilok program is 98 percent correlated to DNA testing and we further strengthened our identity authentication and testing efforts as well as met customer demand by installing DNA testing technology in our new Reno NV facility. All of these steps build a complete profile of the ingredient not only giving peace of mind to our customers but also traceability to their customers consumers. High-quality products should not be the goal but the standard. Ingredient suppliers as well as finished goods manufacturers have to invest both their time and resources to guarantee this. There are no short cuts when it comes to quality. Rogovin Follow GMPs and have a good lab order from quality suppliers. Quality is something both Jarrow Formulas and Jarrow Industries take very seriously. Both companies have extensive QC and QA processes that surpass what is mandated by FDA GMP requirements. Some important steps include 1. Following GMPs 2. Using reputable testing laboratories. In the case of a manufacturer like Jarrow Industries having a lab in-house allows more thorough and timely testing to be performed 3. Having excellent QC staff at all points of contact throughout the supply chain from the receiving of raw materials to any manufacturing processes and finally to the selling of finished goods [and] 4. Having customers visit all company utilized manufacturing and distribution facilities. The bottom line is that quality is an essential part of the dietary supplement business and reputable companies must invest on an ongoing basis to maintain high levels of quality throughout the entire process. McGuffin Identity authentication always prevents adulteration. AHPA s Botanical Identity References Compendium is a free cooperative and centralized source of information on physical characteristics and test methods that can be used by qualified and experienced analysts to determine the identity of plant species and articles of trade obtained from these plants. This resource provides the industry with examples of unique identifying characteristics and specific analytical methods for common species to help verify the identity of plants and plant material. Bewicke As I mentioned the most important step is verification. In addition to ENI our encapsulation facility and testing lab are certified up to FDA 21 CFR-11 standard by NSF. Independent certification to a high level is a lot of work but it assists a company Go to www.niemagazine.com apl for info about this advertiser April 2017 www.niemagazine.com Nutrition Industry Executive 37 in maintaining and improving standards on an ongoing basis. NIE Regarding quality what are the best ways companies can implement and maintain quality best practices and provide that assurance to business and consumer customers Majeed It is important for companies to realize that there is no alternative to proper testing when it comes to quality management. The majority of non-compliance problems in the dietary supplements industry are related to GMP failures in ingredient testing so this is definitely a place to improve. A robust testing program with quality labs costs a lot less than solving the problems that will eventually arise if the investment is not made. Transparency dialogue among suppliers and manufacturers and periodic audits and checks also help to keep good quality control management in place for both ingredients and finished products. External audits should be implemented wherever possible and continuing training of the personnel involved in QA helps to maintain standards. NIE How far has the industry come in the last few years to improve the supply chain What changes have you seen and what specific steps must the industry take Rogovin The overall industry supply chain has improved. More companies are adopting best practices from farm through manufacturing to finished goods. As the value of the industry has increased and companies have grown larger the infrastructure is developing to ensure high quality products are being produced tested sold and consumed with confidence. Again the GMPs are critical. However the internet and the constant drive to meet lower prices are (destructive) to quality. Technology has become less expensive and more available to check and assume quality. However the industry still has areas to improve. For example raw material suppliers need to continue to develop standardized testing methods to 38 Nutrition Industry Executive ensure all raw materials are tested according to the best and most accurate method. It is key to avoid testing methods that either are not accurate or are just the incorrect method to use. It is also important to encourage the FDA to enforce existing laws to weed out bad actors that are selling ingredients that have either been adulterated or that don t have NDIs (new dietary ingredients) or GRAS (generally recognized as safe) submissions. The industry needs to constantly be on guard for companies that find ways to spike active extract levels through improper extraction methods. Raban From the viewpoint of an ingredient supplier a lot of positive changes have transpired in just the last couple of years to encourage manufacturers to take the necessary steps to ensure their products are both safe and accurately labeled. However as with any industry there are unscrupulous companies both intentionally for financial gain and unintentionally for lack of understanding. There is always more that can be done but we are seeing the industry as a whole go in the right direction. It is important for companies to realize that there is no alternative to proper testing when it comes to quality management. -- Shaheen Majeed Sabinsa Another important piece that needs to be improved is in regard to intellectual property. For example if one company does all the safety work on an ingredient another company should not be allowed to use that work as their own. If one company develops an NDI submission based on all their work another company should not be allowed to use any part of that submission as their own. Companies need to be protected otherwise they will not continue to invest in innovation and new product development. Bewicke Brands need to insist that the ingredients used in their products go through U.S. testing for identity potency heavy metal pesticides and micros. The companies that do insist on this get good quality ingredients for their products. Those that don t roll the dice with every purchase. NIE Anything else you would like to add Rogovin The mega count race in probiotics is irresponsible and misleading. There is no scientific support for 100 billion levels per capsule much less 150 or 200 billion in enteric-coated or delayed-release capsules. Only one company has done studies for its 300-plus billion product and it s sold as a medical food doctor supervised and for diagnosed conditions. Further those companies are either failing to identify the strains or giving them phony names. This is counter to FDA label regulations and violates the labeling standards of the IPA the International Probiotics Association. Stores have a responsibility to worry less about GMOs and more about questionable and even mislabeling. These poor formulation and ultra highcount probiotics have no clinical data. Strains that are clinically documented use typically one to 10 billion organisms not 100 billion plus. In fact such high counts of documented strains would cost 3-5 per capsule. The whole thing is ridiculous. Jarrow Formulas has been a leader in probiotics for 30 years. We follow the science not the hype. NIE Extra Extra Visit www.niemagazine.com to read the rest of the article. FORMOREINFORMATION American Herbal Products Association (301) 588-1171 BI Nutraceuticals (310) 669-2100 Council for Responsible Nutrition (202) 204-7700 Ethical Naturals (866) 459-4454 Jarrow Formulas (310)204-6936 Jarrow Industries (562) 906-1919 Sabinsa Corporation (732) 777-1111 www.niemagazine.com April 2017 One of the most challenging issues with combination products is being able to include therapeutic levels of key At a time when society is constantly ingredients the go ingredient suppliers on while keeping the dailyways to help keep the are finding serving of tablets or mentally sharp. population capsules to a minimum A WELL-PAVED MEMORY LANE -- Marci van der Muelen National Sales Manager Nordic Naturals By Nicholas Saraceno W hich night were those dinner plans again Was that doctor s appointment Thursday or Friday of next week These are a couple of the questions people ask themselves in the midst of their action-packed schedules. Though this may be a minor issue of recollection on the surface one s memory tends to suffer when trying to find that balance between work and personal life. However if conditions do worsen statistics show that about half a million Americans younger than the age of 65 have some form of dementia such as Alzheimer s disease. After this age the prevalence of the disease is estimated to double every five years according to Alzheimer s Foundation of America. Ingredient manufacturers are aware of this and have been supplying ingredients while implementing innovation April 2017 www.niemagazine.com and addressing consumer concerns. Contrary to what many may believe younger generations are taking a proactive approach by starting to use memory and cognition products as well. Popular Ingredients In some ingredient suppliers opinions brain health may belong at the very top of the priority list. Given that it serves as a central hub for a plethora of different functions throughout the body some of the most commonly used ingredients date back thousands of years. Major ingredients used in memory and cognitive health products can be found to originate from ayurvedic literature said Anurag Pande PhD vice president of scientific affairs with New Jersey-based Sabinsa. One of the oldest herbs used for memory enhancement is bacopa used for millennia to improve memory retention in all ages. Sabinsa provides these selected natural ingredients with scientifically validated and clinically demonstrated benefits. In fact Sabinsa s product Bacopin was derived from the aforementioned herb. Bacopin is a standardized triterpene glycosides (Bacosides) extract from leaves of the Bacopa monniera plant. Bacosides are believed to help repair damaged neurons and therefore offer enhanced cognition Pande continued. Clinical studies have showed Bacopa monniera can also be effective in managing or reducing anxiety levels in adults. However as time has progressed discoveries have gone beyond this one herb. Rather according to Bryan See regional product manager with New Nutrition Industry Executive 39 A WELL-PAVED Innovations & Concerns As alluded to earlier although memory issues may be more common among the older generations of consumers Baby Boomers is not the sole demographic that utilizes these types of products. Younger age groups also use these ingredients but more as a way of increasing productivity. Preservation of memory certainly addresses the elderly first and foremost noted Jocelyn B rub MSc executive and scientific director health and nutrition with innoVactiv. However we now see more and more working professionals trying to support their mental sharpness through long working days we see students needing more focus to achieve the level of excellence they are aiming for or we see young parents trying to remain productive as they cope with their changing life habits with the coming of a new baby. Brain supplements are thus not the exclusive bastion of the elderly but should appeal to anyone looking to remain as sharp and productive as possible. An important factor when it comes to an ingredient s popularity is the originality and creativity behind its formulation technique. According to Elyse Lovett MS MBA and marketing manager with Kyowa Hakko (New York) the fermentation MEMORY LANE Jersey-based ExcelVite Inc. a handful of them have been brought to light over the years and they hold additional value since they help with preventative measures. The common ingredients for cognitive health are omega-3 DHA choline phosphatidylserine CoQ10 and vitamin E tocotrienol he said. And they are touted to be neuro-protective and cognitive health ingredients for a simple reason recognition with its strong research evidences. For example NIH (National Institutes of Health)-funded studies have reported that alphatocotrienol is 1 000 times more potent than tocopherol in protecting brain cells and also to maintain brain cell survival in the event of a stroke. Researchers in Malaysia have also showed that supplementation of EVNol SupraBio helps to attenuate the progression of white matter lesion in humans. This research evidence is crucial as more studies have demonstrated that in addition to causing disability which is immediately apparent stroke is linked to increased risk of eventual cognitive dysfunction and impairment. Further evidence has shown that all vitamin E isoforms are involved in protecting the elderly from mild cognitive impairment or Alzheimer s disease. Some ingredients such as Sensoril (ashwagandha) provide additional versatility by being as effective on their own versus as a component of another product. Sensoril is found in cognitive health products as both a stand-alone ingredient and also is used in proprietary formulations said Bruce Abedon PhD vice president of scientific affairs at Vermont-based NutraGenesis. Sensoril is a preferred ingredient because it is a highly concentrated extract of ashwagandha requiring a low clinically efficacious dose (only 125 mg daily). It has been evaluated in three human clinical trials investigating cognitive function and possesses structure function claims in this condition specific area in accordance with DSHEA (Dietary Supplement Health and Education Act of 1994). 40 Nutrition Industry Executive process is crucial. Innovation is key when creating an ingredient and product she said. Kyowa Hakko supplies Cognizin the branded form of Citicoline made from a fermentation process to yield the highest purity and quality. Citicoline is a potent brain-health nutrient that has been clinically studied to support mental energy focus attention and concentration. However these ingredients cannot serve the true function without addressing the concerns of their consumers as well as regulators. Manufacturers need to study in depth the ingredients for brain cognitive health--if the ingredient is backed with human clinical studies the material used brand name and daily effective dose for cognitive health brain protection--which are the common questions from the authorities like FDA (Federal Trade Commission) and FTC (U.S. Food and Drug Administration) noted See. As a result when developing and promoting a brain health product manufacturers must consider and emphasize these important priorities and values. State of the Market As more research and new information continues to be uncovered regarding dementia and Alzheimer s disease the Tips to Improve Your Memory M emory improvement is part of this memory game--the process can be done with few steps that can be easy and performed effortlessly. Many people have trouble remembering faces or names. How to remember things is only a technique that you need to utilize for example to remember a face you just need to examine a person s face discretely when you are introduced. Try to find an unusual feature ears hairline forehead eyebrows eyes nose mouth chin complexion etc. Create an association between that characteristic the face and the name in your mind. The association may be to link the person with someone else you know with the same name. Alternatively it may be to associate a rhyme or image of the name with the person s face or defining feature--try to apply that to one of the memory games below. Also when you are introduced ask for the person to repeat their name. Use the name yourself as often as possible (without overdoing it). If it is unusual ask how it is spelled or where it comes from and if appropriate exchange cards. Keep in mind that the more often you hear and see the name the more likely it is to sink in. Also after you leave the person review the name in your mind several times. If you are particularly keen you might decide to write it down and make notes that would help and improve your memory search process. The methods suggested for remembering faces and names are fairly simple and obvious but are useful. Association either with images of a name or with other people can really help. Repetition and review help to confirm your memory. This memory game is going to activate some areas of the brain responsible for memory acquisition which therefore can help your memory improve. From www.brainmetrix.com. www.niemagazine.com April 2017 Go to www.niemagazine.com natreon for info about this advertiser A WELL-PAVED MEMORY LANE market continues to grow. This is especially true when a loved one is involved. Sadly it seems that virtually everybody either has a family member friend or acquaintance with Alzheimer s disease or early onset dementia noted Deanne Dolnick science director TR Nutritionals (Georgia). Watching it firsthand I can attest to the fact that it is devastating in a way that is unimaginable. Prior to having known somebody with this disease I thought that it was only about loss of memory but it s so much more than that. Cognitive abilities decline almost as quickly as memory. The simplest tasks become difficult. Staying engaged in conversation becomes almost impossible as the disease progresses. This category is growing faster than most because we would all like to do whatever we can to avoid going down the painful path of dementia. This segment of supplements includes all demographics--men and women of all ages. At TR Nutritionals we are getting inquiries from countless companies that are developing brain health supplements. They are looking for raw materials that can aid in memory and cognition. Furthermore the increase in life expectancy and gradual ingredient shift has impacted this as well according to Mark Thurston president at AIDP Inc. in California. As people are living longer (while the body and importantly the brain were not designed to live 80 and 90 years) more people need cognitive health support he said. At the same time people are becoming more educated about choices for their health and are opting for non-pharmaceutical products containing science proven natural ingredients to support good mental health. We anticipate that the market will continue to grow as companies invest in science and manufacturers are looking for value added ingredients for their functional foods and beverages. health can include a plethora of different topics manufacturers sometimes choose to focus on specific factors in order to maximize their results. Brain health is very encompassing it can mean a myriad of vague things to people healthy aging memory brain processing power etc. noted Chase Hagerman brand director with Chemi Nutra in Texas. But what we have found consumers driven to are much more concrete things such as energy focus mental sharpness are all things that are pretty straight forward. As people are living longer (while the body and importantly the brain were not designed to live 80 and 90 years) more people need cognitive health support. -- Mark Thurston President AIDP Inc. As such we like to design our research to address the efficacy of our brain ingredients for these specific claims. For example in our case we know that mental energy is highly desirable. So we had two recent studies involving our branded ingredient AlphaSize Alpha-Glyceryl Phosphoryl Choline (A-GPC) and compared the effects of this ingredient with not only a placebo but with caffeine too. Similarly innoVactiv chose to take an enzymatic approach to research regarding the impact of caffeine. We wanted to address brain health by optimizing how the body manages glucose the most important source of energy for our neurons said B rub . With our flagship ingredient InSea2 a dual action inhibitor of amylase and glucosidase enzymes we thought that we had the strongest tool to reduce the size of post-meal blood glucose and insulin responses thereby preventing the occurrence of hypo- glycemia and the skewing of amino acids balance to sustain brain function after a large meal. The study consisted of having volunteers consume a breakfast that was high in carbohydrates. To demonstrate that we recruited 60 healthy volunteers and submitted them to repetitive testing using the COMPASS system B rub continued. In our study after subjects took a heavy breakfast we noticed a clear decline in vigilance and choice accuracy as well as a rise in error rates in the placebo group. However subjects consuming our proprietary ingredient InSea2 before this high-carb breakfast saw a preservation of their cognitive functions and a 15 percent decline in error rates. This effect of InSea2 thus opens an entirely new angle for maintaining brain health through the day without resorting to caffeine As one looks ahead Dolnick offered a suggestion that could impact results by possibly providing a deeper perspective on brain research. Here is what I would love to see studies being conducted on a younger population. My friends and I always joke about how forgetful we ve become she said. I always thought that it was just me but I have found that it s many people in their 40s and 50s who are noticing a decline in memory and the ability to concentrate. If it could be confirmed through double-blind placebo-controlled studies that the Indian botanicals showed a significant improvement in memory and cognitive function in a younger population we would see huge growth in this category. NIE Extra Extra Visit www.niemagazine.com to learn about how probiotics can help improve cognition in Alzheimer s patients from Frontiers in Aging Neuroscience (via ScienceDaily). FORMOREINFORMATION Research & Future Studies Being that memory and cognitive 42 Nutrition Industry Executive AIDP Inc. (626) 964-6910 Chemi Nutra LLC (512) 823-2500 ExcelVite Inc. (732) 906-1901 innoVactiv Inc. (418) 721-2308 Kyowa Hakko U.S.A. Inc. (917) 796-7533 NutraGenesis LLC (802) 257-5345 Sabinsa Corporation (732) 777-1111 TR Nutritionals (404) 935-5761 www.niemagazine.com April 2017 Go to www.niemagazine.com innovactiv for info about this advertiser Targeting women s needs and physiology is aided by ingredient suppliers response to research. By Janet Poveromo W ith busy lives and trying to balance the demands of family work or school--and coping with media pressure to look and eat a certain way--it can be difficult for any woman to maintain a healthy diet and lifestyle. Compared to men women tend to be more self-aware of their bodies and any issues that arise specifically femalerelated concerns said Sandra Gillot CEO of Santiago de Chile-based Benexia. And still many women (as wives and mothers) tend to do the majority of the regular shopping for home and family. This encompasses supplements and natural remedies. Further women tend to self-educate via the internet which now includes numerous blogs. James Hyde vice president and general manager of Utah-based Balchem Human Nutrition and Pharma added that health care costs and associated concerns are frequently in the media along with boundless information about the benefits of a healthy approach to living. Today women in every age group have 44 Nutrition Industry Executive an increased awareness of the benefits of supplementation throughout life s stages from pregnancy and lactation to bone and heart health. Women are astute consumers willing to invest the time and energy to research and compare options Hyde agreed. They demand that brands provide relevant and clear information to help them feel good about the product choices they make. With increasing concerns about chemical and synthetic ingredients they prefer simple and natural approaches to nutrition and health support. Women today are becoming increasingly skeptical about products and companies and demand clarity and transparency from brands. Future Prospects The future of the women s health category should remain robust. Hyde noted that the number of women aged 65 and older is projected to increase by 35 percent over the next decade. Currently there are approximately 74 million Baby Boomers from 52 to 71 years old in the U.S. with the number of female Boomers estimat- ed to be over 38 million. It is important for brands and companies to target products branding and promotions to this powerful group he said. Megan DeStefano DuPont probiotics global product marketing leader in Madison WI said that from a probiotics perspective many brands have women s health products and the company is seeing more clinical research being done is this area. At DuPont we have a clinically documented probiotic offering that helps maintain vaginal health. It s a blend of our La-14 and HN001 strains she explained. In the longer term DeStefano predicted that the industry will see much more personalized nutrition--consumers basing nutrition on their specific microbiome or genome. We view women s health and other positioning by demographic or consumer need as one important step in that journey to personalized nutrition. So I see the category evolving from general women s health to more and more specific women s health needs to products that are personalized for specific people or groups. www.niemagazine.com April 2017 Health Concerns According to Gillot chia oil has benefits for women in childbearing years. Mothers-to-be and new mothers today are very health conscious as they ensure they remain fit and eat healthy during pregnancy she said. The millions of active healthy women who are pregnant or breastfeeding want to pass high nutrient values to their infants. She noted a study published in Nutrients has shown that women who consume Benexia chia oil one of the highest plant sources of omega-3 EFAs alpha linolenic acid (ALA) transferred high levels of DHA to their infants during breast-feeding. It is the first published study of its type involving pregnant and lactating women Gillot said. The authors measured the transfer of fatty acids (ALA DHA EPA) to the fetus (blood phospholipids) and breast milk in women who supplemented with chia oil during pregnancy and lactation. The authors explained that through a series of enzymatic reactions of elongation and desaturation which occurs mainly in the liver ALA is first transformed into EPA then to DHA. The values of ALA EPA DHA suggest a higher bioconversion of the omega-3 precursor ALA from consumption of chia oil and that it could be a valuable addition to the diets of pregnant and lactating women. As for later in life according to California-based Gencor women are seeking help with sexual desire and menopause. The company s primary women s health ingredient is a standardized fenugreek extract called Libifem that is targeted to help support healthy female sexual desire promote healthy sexual activity sexual arousal in women and help reduce normal symptoms of menopause (such as hot flushes and night sweats). It has recently been selfaffirmed as GRAS (generally recognized as safe). Libifem has been shown effective in two clinical studies conducted on healthy women in Australia. The first study evaluated and showed its effectiveness in supporting female sexual desire hormone levels and metabolism in women between the ages of 20 and 49. The second study was on women between 40 and 65 years of age who were experiencing normal menopausal symptoms and showed that Libifem was effective in reducing these symptoms. In both studies Libifem was found to be safe and well tolerated. In addition Hyde pointed out the large population of Baby Boomer women is increasing demand for healthy aging solutions and many in this group are April 2017 www.niemagazine.com seeking natural support for brain heart joint and sleep health. Younger women are also looking to preserve health and remain active. This group is looking for products that provide balanced nutrition and support strength weight and reproductive health he said adding that women in all categories and age groups are looking for increased energy and comfort as well as support for skin and digestive health. Trends in Women s Health Products Women are looking for good wholesome nutrition through both foods and supplementation and continue to turn to proven supplements like vitamins and minerals to help fill nutritional gaps and provide health support. Women seek out the most usable and beneficial forms of nutrients and supplements for themselves and their families Hyde noted. They are increasingly savvy about the varying forms of these nutrients and want to ensure that the supplements they take are most effectively uti- lized by the body. Albion s minerals chelated with amino acids have shown greater bioavailability and utilization in humans. Less irritation has been indicated in human studies from ingesting its minerals as metal amino acid chelates. Hyde pointed out that calcium magnesium and iron in the form of Ferrochel (ferrous bisglycinate) are Albion s most significant ingredients used in supplements that address women s health concerns. These have been proven to provide optimal support in key areas including Calcium Bone support pregnancyinduced hypertension Magnesium Muscle support (including the heart) bone health improved cognition weight loss energy regeneration Ferrochel (Iron) Anemia prenatal support immune function There are also many products focused on different forms of vaginal or urinary tract health DeStefano noted but there are also products positioning around DuPont Nutrition & Health and Happy Family Brands Partner on Pre Postnatal Probiotic D uPont Nutrition and New Yorkbased Health and Happy Family Brands collaborated on the development of Happy Mama Prenatal Probiotic Supplement an innovative product in the burgeoning category of infant nutritional supplements. The supplement is specifically formulated for expectant mothers and their infants with DuPont s clinically tested probiotic HOWARU Protect EarlyLife premium ingredient range which contains the probiotic strain L. rhamnosus HN001. The supplement was the result of six years of clinical research and demonstrated significant reductions in cumulative prevalence of eczema and allergic sensitization. We are targeting our probiotics product line and innovation along the same lines as Happy Family with a customized approach said Ole Danielsen DuPont global marketing director dietary supplements. We understand people have varying nutritional needs at different stages of their life. Our probiotics have a clear individual benefit with scientific support for a specific target group. It s not a one-size-fits-all solution. With this same idea in mind Happy Mama is the first probiotic product to address both the prenatal and postnatal needs of the mother and infant. A long-term double blind randomized placebo controlled clinical study of the L. rhamnosus HN001 strain supplemented women from 35 weeks gestation until six months after giving birth and infants from birth to two years of age. The study showed a 44 percent reduction in cumulative prevalence of eczema during the first six years of an infant s life. The study also showed a significant reduction in cumulative prevalence of allergic sensitization. Happy Family took a holistic approach with the Happy Mama product recognizing a mother s important role in the developing gut microbiota of the infant. Part of this was understanding the first 1 000 days are a vital window that lasts from pregnancy to age two. During this time the food and nutrition consumed by both mom and baby will forever define baby s wellness blueprint. We re proud to partner with DuPont Nutrition & Health to achieve our goal of becoming the first organic baby food company to expand into the prenatal category and offer a probiotic specifically formulated to support moms-to-be and their growing babies said John Tansey vice president of operations Happy Family Brands. DuPont s vast experience in the category and their long-term dedication to the importance of probiotics and gastrointestinal health made them the perfect fit for this launch. Nutrition Industry Executive 45 ance of the chia oil because it did not give a fishy taste or produce reflux. From a probiotics perspective DeStefano said DuPont expects to see more combination products with probiotics blending with more traditional women s health ingredients. general health and wellness or digestive and immune support specific for women. At Gencor President Jith Veeravalli said the company is finding that consumers are increasingly looking for healthier lifestyles and to obtain their nutritional needs from healthy foods rather than from pills. Those supplements that primarily contain natural botanical ingredients are better aligned with this desire as they can be perceived as more like food. The awareness is also growing that women s needs have not been properly addressed in terms of research and development that is conducted on products Veeravalli said. Products that have been tested primarily on men are often rebranded and marketed to women without much attention to the differences in physiology. These may not work well for women and may even have adverse effects. Women are looking for products that that work optimally for them so supplements that have actually been developed and tested specifically for women and are verified as such are in increasing demand. Women are looking for products that that work optimally for them so supplements that have actually been developed and tested specifically for women and are verified as such are in increasing demand. -- Jith Veeravalli President Gencor From consumer research we sponsored with Gallup we know for probiotics claims are the most important part of the packaging. With consumers purchasing based on claims manufacturers are and will continue to look for ingredients that have strong scientific substantiation DeStefano added. At DuPont we are very focused on high-quality science to support our ingredients and our customers appreciate that focus and expertise we provide. Hyde noted that manufacturers are particularly interested in provable science behind the ingredients they include in formulations so they can better explain to consumers what makes their product safer and more effective. In this regard Albion is well positioned to provide this proof as evidenced by our extensive portfolio of patents and clinical research on Albion minerals. the oil itself as a culinary oil) will have a shorter shelf or use life than a counterpart without oil. This is very inconvenient for the modern consumer who tend to buy in bulk and store for later consumption. More pantries now contain convenience-packaged foods than ever before. And many of them contain oils. To address this issue Benexia has developed XIA PURE Ox Blocker technology and label that guarantees longer shelf life of the product stable delivery of its nutraceutical properties and maintenance of its good taste and smell. This proprietary technology uses processes and formulation with natural ingredients bringing an excellent oxidative stability to the product while preserving its highORAC level of antioxidants (962 umol TE 100 g) present in the specially selected chia seeds. The technology allows us to obtain a pure chia oil with its full natural antioxidant levels without risk of rancidity a high fatty acid (ALA) stability a great taste and exceptional nutrition Gillot explained. Ultimately consumers will appreciate the value of being able to store their convenience foods for a longer duration which will also reduce their time spent in the supermarket aisles by buying in multiples an increasing tendency. Addressing Women s Requirements Women of all ages are taking charge of their own health and also wield the greatest spending power for food and supplement purchases. In fact women drive 70 percent to 80 percent of all consumer purchases Hyde said. Women do their research and put in effort to find the best value. They want to feel good about the choices they make. Today s female consumer demands personalized targeted solutions and requires high levels of engagement from brands. NIE Research Regarding chia In the previously mentioned Nutrients study 40 healthy pregnant women (22 35 years old) were randomly separated into two groups a control group with normal feeding and a chia group which received 16 mL chia oil daily from the third trimester of pregnancy until the first six months of nursing. The fatty acid profile of erythrocyte phospholipids measured at six months of pregnancy at time of delivery and at six months of nursing and the fatty acid profile of the milk collected during the first six months of nursing were assessed by gas chromatography. The results showed that the mothers in the chia group compared to those in the control group showed three characteristics 1. Significant increase in levels of omega-3 essential fatty acids in breast milk specifically alpha-linolenic acid ALA (60 percent) and docosahexaenoic acid DHA (50 percent). 2. Increases in amounts of ALA (76 percent) and EPA (57 percent) in the red blood cells of pregnant women. 3. The women reported good toler46 Nutrition Industry Executive Extra Extra Visit www.niemagazine.com to read the Council for Responsible Nutrition s statement on a recent study about the effect of vitamin D and calcium supplementation on cancer incidence in older women. The Marketing Challenges There are many different forms of minerals available Hyde said. At Albion we continuously work to educate the market about the myriad of powerful benefits of basic minerals like magnesium zinc and iron and to emphasize the importance of selecting mineral forms that are most bioavailable and effective. When it comes to chia oil or any seed oil for that matter Gillot noted that rancidity from oxidation poses a challenge because any food containing that oil (or FORMOREINFORMATION Balchem Human Nutrition and Pharma (801) 773-4631 Benexia info benexia.com DuPont (800) 255-6837 Gencor (949) 502-5760 www.niemagazine.com April 2017 MarketingInnovation By Suzanne Shelton The Shelton Group ublic relations (PR) is a funny animal. It s hard to quantify but oh so effective when done well. The handful of us who specialize in the very specific niche of B2B dietary supplement PR are well aware of the ways in which PR in our industry is completely different from other industries and companies who use those firms understand the value. For those doing it themselves or who feel their work with their agency would be enhanced by knowing more about what they do I offer this overview of the media relations aspect of PR in our industry gleaned from nearly 30 years of experience. P Editors and Publishers Are Not the Same Thing When I begin working with a new client one of the first things we discuss is which trade publications they have relaApril 2017 www.niemagazine.com tionships with already and which people they know. Invariably the people mentioned are a mix of editors writers ad reps and publishers. There is also confusion between editorial content and advertising. Not knowing the difference is common but it s important to know the difference and approach the right person. This is simplifying a complex and demanding role but generally editors oversee the editorial content working partly but not exclusively from an editorial calendar of topics finalized in the fall of a previous year (these are also used for advertisers to choose where they want their ads to appear). Editors assign articles and deadlines to the writers and make sure the result meets their publication s editorial standards. They also write some articles themselves. The editor assigns writers topics usually along with a list of companies to interview made up of advertisers who have expertise on the article s topic and other experts they know will contribute useful information. They are all professional journalists who studied journalism in college and many have been seasoned as reporters at daily newspapers. Given the lack of understanding of what actual journalism involves that is prevalent these days here s what they are trained to do research background find and interview credible sources and put it all together in a way to makes sense and benefits their readers. They also are trained in fact checking which is part of their jobs. Some even run the copy or quotes you provide through programs designed to identify plagiarism so if you are providing information you have used elsewhere rephrase it before you send it to them. Publishers generally oversee sales Nutrition Industry Executive 47 MarketingInnovation and often do some ad sales themselves. They may have some input into editorial content and companies to be interviewed but don t write articles themselves. Ad reps sell advertising content marketing and sponsorships. Some of them may suggest companies that are big advertisers be interviewed for specific articles on the editorial calendar but they do not write the articles either. All magazines vary somewhat but there is separation between the ad department and the editorial staff. Having a relationship with the ad rep isn t going to give you enough editorial exposure to make a difference so you should develop one with the editorial staff too. When dealing with them make sure you know if that person s role is sales or reporting. Writers come to rely on sources that provide good information on deadline so it s important to take those interview requests seriously if you want the editorial exposure that is so valuable for companies. edge to the readers. If the article is informative the editor will be more open to using other articles you write giving you additional opportunities to educate the industry about your product category and expertise. If it s essentially a commercial for your products they probably won t use it or work with you again. a press release is a document produced and distributed by or on behalf of a company providing news about some development. Basic facts that should be included are who what where when and why. These are distributed to news outlets either directly or by a service. If it s about a clinical study include the study. If it s about a person or event include one or two photos. I try to send two photos and let the editor choose which they use. This way they also know that not every article about this news that is printed by their competitors will have the same accompanying image. Email it to editors of magazines that you know cover the kind of news you are announcing. Take the time to look at the magazine online first because they won t use it if they don t cover that sort of thing. The idea is to develop relationships and become a resource so only send news they can use and don t waste their time. If they don t know you a follow-up email the next week just checking in to see if they need more information is fine. Some trade writers want a fresh quote that wasn t in the news release or will have follow-up questions so don t send out a news release the night before you go on vacation. Be gracious if they don t use it and try again being your most charming self. It s called media relations because you are building relationships with editors. Trade magazine writers and editors are allies in the business of producing information that helps the industry. Audiences When I joined the industry in the late 1980s there were three trade publications which addressed the entire U.S. industry and all the product categories but with a primary focus on retailer education. These were print publications because there was no such thing as online. Today there are three times as many trade publishers focusing on every aspect of the industry at every level some exclusively online. If you are an ingredient supplier you probably want to reach manufacturers who may use your materials in their finished products. You also want to talk to retailers who decide what products to stock in their stores and need information to help them sell it to their customers. The messages and level of technical detail between these two audiences are usually different so make sure to consciously target your content. Editorial Content and Advertising Differ An advertisement is something you pay for. You provide the magazine with finished artwork that meets their specifications on deadlines set by their production schedule. If you are making drug or disease claims the publication will tell you that your copy has to meet regulatory guidelines so you have to change that wording but you control the message. The articles are written by editorial staff freelance writers or contributing authors and they control the content. You may provide information to a writer but they control if and how it is presented. Trade magazine writers and editors are allies in the business of producing information that helps the industry. They are not like reporters at for example the New York Times with an ax to grind against the industry. That said they know misleading information when they see it and appreciate facts and thoughtful insights that help them tell the story they are assigned to write. Bylined articles are complete articles you provide to an editor with an agreed upon topic word count and deadline. You control the content the editor controls whether or not she prints it. There is usually a publishing agreement you sign setting out legal ownership. These articles are useful in conveying information on your area of expertise and your goal should be to provide useful knowl48 Nutrition Industry Executive Media Relations is More Than Press Releases Another misconception is that sending out news releases is all there is to PR but it s only one tactic. Another we use far more often is facilitating clients being quoted as experts in trade magazine articles. When the editorial calendars come out in the fall check to see what topics they are covering upon which you can offer expertise. Send the editor an email about three months in advance of that issue offering to be a resource and briefly explaining what your credentials are that makes you a good contributor to the subject. Sometime they will include you and sometimes they can t because they already have a long list of people they have to quote. If the answer is no be gracious and try again on the next topic related to your company s area of expertise. What is a News Release People who don t work in the media relations field may not be clear on what a news release is and often confuse them with articles in which they are mentioned. A news release also called (Continued on page 50) www.niemagazine.com April 2017 Equipment&Packaging CSP Technologies Introduces New Active-Seal Closures CSP Technologies Inc. Alabama-based has developed Activ-Seal closures with gas scavenging technology built directly into an induction-sealed tamper-evident screw cap. The closure s orifice-reducing element is affixed onto the top of the bottle during the induction sealing process. It is covered by a lift and peel foil seal which once removed enables metered dosing. The scavenging component offering combinations of moisture volatile organic compounds (VOC) and odor management is permanently positioned on the underside of the orifice reducer ensuring the product protection never leaves the bottle even after opening. Offering optimized capacity and uptake rates Activ-Seal closures offer significant improvement over more traditional methods of ensuring product stability such as inserting canisters or sachets which require additional insertion equipment and carry the risk of accidental ingestion. Complexity and costs also are reduced since only one molded piece is needed for all scavenging needs. For more information call (334) 887-8300 or visit www.csptechnologies.com. New Cotton Inserting Machine Automatically Fills Bottles Fast Safely The new Pharmafill CS2 Cotton Inserter from packaging machinery manufacturer Deitz Co. separates cotton from continuous rolls into individual pieces up to nine inches long and inserts them into the center of solid dosage bottles fast safely and with 100 percent accuracy according to the company. Engineered with a proprietary design the automated CS2 Cottoner features a novel pinch roller system that converts the roll cotton rayon or polyester into plugs then forms them into an inverted U-shape for insertion at high speeds up to 90 containers per minute without requiring blades or cutting of any kind. Safety concerns and line downtime for blade sharpening and replacement are eliminated. Developed and manufactured in the company s New Jersey headquarters the Pharmafill CS2 Cotton Inserter comes with a sensor array that continuously monitors bottle position and cotton supply status and automatically stops operation if bottles are backed up or missing or if the cotton roll is ready for replacement. Transparent insertion tubes behind a clear enclosure invite safe easy visual monitoring of performance without stopping the machine or checking individual bottles. Ideal for pharmaceuticals nutraceuticals and other oral solid dosage products the CS2 Cottoner combines foodgrade stainless steel anodized aluminum and polycarbonate construction for compatibility with sanitary filling and packaging operations. The cotton insertion machine comes with a motorized lift platform to adjust the height to existing conveyors and packaging lines. For more information call (732) 681-0200 or visit www.deitzco.com. New Macrowave Bulk Pasteurization Systems Available From Radio Frequency Company Massachusetts-based Radio Frequency Company s New Macrowave Pasteurization Systems are ideal for batch or conveyorized applications for bagged or bulk products. In a macrowave heating system an RF generator creates an alternating electric field between two electrodes. The material to be treated is conveyed through an electrode array where this alternating energy causes polar molecules in the material to continuously reorient themselves to face opposite poles much like the way bar magnets behave in an alternating magnetic field. The friction resulting from molecular movement causes the material to heat both rapidly and uniformly throughout its entire mass. Radio Frequency Company has developed a line of energy saving macrowave pasteurization systems that operate at 40 MHz where the depth of penetration and uniformity of heating are optimized thereby ensuring effective microbe kill and avoiding deleterious effects on product quality. The company also offers a full line of systems for the bulk pasteurization and or insect disinfestation of nut meats spices pasta tobacco fishmeal xanthan gum food ingredients and other various products either bagged or in bulk requiring pasteurization. For more information call (508) 376-9555 or visit www.radiofrequency.com. Douglas Launches TriVex SL with Vertical and Flat Pack Capability Douglas Machine Inc. in Minnesota is excited to add flat pack capability to the TriVex SL. This top loader is designed to pack pouches in a standup configuration into retail-ready display cases with one or two product facings. With a simple conversion it also packs pouches flat with two or three products per layer. The dual Scara robotic solution uniquely combines the functionality of a product infeed pack pattern collation and case loading functions into one mechanism. For more information call (320) 763-6587 or visit www.douglas-machine.com. April 2017 www.niemagazine.com Nutrition Industry Executive 49 Equipment&Packaging Bosch Launches Online Platform to Optimize Package Choice To address the growing market need for complete system solutions Germany-based Bosch Packaging Technology has launched an online information platform featuring its value enhancing complete system solutions for the confectionery bakery nuts snacks and powder industries. The new microsite www.solutions4value.com allows food and nonfood producers to find an optimal system solution for their specific application. In addition the Insights section provides expert opinions on the common challenges faced by producers when selecting and running packaging equipment. Our goal is to help customers navigate the complex world of packaging solutions said Leon van de Wiel general manager at Bosch Packaging Technology in Weert (The Netherlands). To achieve this we built upon our decades of experience and developed standardized system solutions to add value to confectionery bakery snacks and powder operations. The new microsite allows producers to easily review their options and identify an ideal solution while also benefiting from a single point of contact during the quotation planning and installation phases. For more information call 49 711 811-0 or visit www.boschpackaging.com. Ingredient Marketplace 2017 Booth Preview April 18-20 2017 Orlando World Center Marriott Orlando FL The following company advertising in this issue has submitted information describing its plans for Ingredient Marketplace. The booth number is provided with the listing to encourage in-person meetings to learn more. Natreon Inc.--Booth M43 Join Natreon Inc. (New Brunswick NJ) for the following Lunch Brief presentation AyuFlex The Next Generation Product for Joint Comfort Mobility and Functional Capacity on Wednesday April 19 from 11 30 a.m. to 12 30 p.m. The joint health category s breakthrough ingredient is here Natreon s Ayuflex is supported by two goldstandard clinical studies using two different doses--one with 100 subjects published in Asian Journal of Pharmaceutical & Clinical Research and the other a 90-subject study recently completed at the Ohio-based The Center for Applied Health Sciences. The results indicated Ayuflex significantly improved joint mobility comfort and functional capacity. Learn about the science behind the studies from one of the researchers who will share how this remarkable vegetarian organic ingredient can support joint health formulations. For more information call (732) 296-1080 or visit www.natreoninc.com. MarketingInnovation (Continued from page 48) You can also pitch the editor your own idea once you ve read enough of their articles to know what would work for them. Sometimes they will say yes in which case it s your responsibility to provide them with a well-written informational article meeting their specified word count and on deadline. Sometimes they will write it and include you as an expert. wishing they had phrased something differently. In writing you can think it through craft the language and get input from colleagues if you need it. Remember you re not writing an article you are giving them a series of quotes from which to choose so each sentence should be able to stand alone. Make sure to meet their deadline An editor or writer can be one of your allies so be sure to be the same to them. There are other PR tools we use as well but with these basics you can increase your visibility in the industry trades which will support your other marketing and sales efforts. NIE The Shelton Group is a boutique public relations and marketing agency working exclusively in the dietary supplements and natural products industry since 1990. Suzanne Shelton has provided public relations services to both international and domestic dietary supplement and natural products manufacturers suppliers and associations. www.niemagazine.com April 2017 Interviews When a writer asks to do an interview it s better to do it via email. Very experienced people can pull off a phone interview but even they sometimes cringe when they see their comments in print 50 Nutrition Industry Executive Advertiser Index Applied Food Sciences Inc. Avanti Polar Lipids Council for Responsible Nutrition Healthco InnoVactiv Inc. Jiaherb Inc. Natreon Inc. Nutragenesis Icon Group Nutra Solutions USA Olcott Plastics Once Again Nut Butter PLT Health Solutions Sabinsa Corporation Soma Labs Inc. Taiwan Yes Deep Ocean Water United States Pharmacopeia 9 37 13 1 43 5 41 C3 15 17 19 3 C2 36 8 C4 (855) 885-2399 (800) 227-0651 (202) 204-7700 (800) 477-3949 (418) 721-2308 (888) 542-4372 (732) 296-1080 (802) 257-5345 (631) 392-1900 (630) 584-0555 (888) 800-8075 (973) 984-0900 (732) 7 7 7 - 1 1 1 1 (732) 271-3444 886-225628719 (301) 230-6361 www.niemagazine.com afs www.niemagazine.com apl www.niemagazine.com crn www.niemagazine.com healthco www.niemagazine.com innovactiv www.niemagazine.com jiaherb www.niemagazine.com natreon www.niemagazine.com nutragenesis www.niemagazine.com nutrasolutionsusa www.niemagazine.com olcott www.niemagazine.com onceagain www.niemagazine.com plt www.niemagazine.com sabinsa www.niemagazine.com somalabs www.niemagazine.com taiwanyes www.niemagazine.com usp Industry Events April 18-20 2017 Ingredient Marketplace Orlando World Center Marriott Orlando FL www.marketplace.supplysideshow.com May 9-11 2017 VitaFoods 2017 Geneva Palexpo Geneva Switzerland www.vitafoods.eu.com May 22-24 2017 7th Annual European Food Safety & Quality Summit NH Collection Amsterdam Grand Hotel Krasnapolsky Amsterdam The Netherlands www.foodsureeurope.com June 13-15 2017 EastPack & HBA Global Expo Jacob K. Javits Convention Center New York NY www.eastpack.packagingdigest.com June 25-28 2017 IFT 2017 Sands Expo Center Las Vegas NV www.iftevent.org JOIN VRM MEDIA S FAMILY OF PUBLICATIONS NIEmagazine.com VitaminRetailer.com FitnessTrainerMag.com NaturalPractitionerMag.com Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VRMmedia.com April 2017 www.niemagazine.com Nutrition Industry Executive 51 SupplieroftheMonth American Laboratories Inc. Rod Schake American Laboratories 4410 S.102nd St. Omaha NE 68127 Phone (402) 339-2494 American Laboratories Inc. (ALI) was founded 50 years ago in Omaha NE based on the company s knowledge of providing enzymes proteins and flavors to various industries. Today ALI is Senior Vice proud to offer an extensive listing of more than 300 products to the food processing pharmaceutical veterinary health human President nutritional and diagnostic industries in the United States and more than 50 countries worldwide. Through its high-quality products and customer service ALI has become an industry-recognized supplier for the products it manufactures. Rod Schake ALI s senior vice president started in 1989 when the company had 40 employees. By wearing many hats Schake was able to learn and work in not only the sales department but also in production and operations. He was promoted to various positions--sales manager director of sales and vice president of sales--then to his current position of senior vice president. In his current role his responsibilities are overall corporate operations with more than 120 employees in quality administration production and operations. NIE This year ALI is celebrating its 50th anniversary. What does it mean for the company to reach this milestone and what are you doing to celebrate Schake I started with the company when we had two manufacturing facilities and 40 employees. We all wore many hats and I was fortunate to learn about not just sales but also about our production quality laboratories and overall operations of the company. Today we have more than 120 employees and three state-of-the-art manufacturing facilities and we just keep on growing. To me it s amazing that ALI started with the dream of two people and through a lot of hard work and dedicated people we can continue their dream. I had the pleasure to work with our founders (Jack Jackson and Bill Phalen) and I know that they are proud of what we have accomplished as a group. This year we celebrated our founders dreams of being the premier USAbased enzyme and protein manufacturer with a company-wide dinner celebration. We had over 225 people in attendance including the founders families and many retirees. When we viewed the historical video of our company and personnel I could not believe how much we evolved. Throughout our 50th celebration year we are passing along the benefits that we as a company has enjoyed along to our customers suppliers personnel as well as our community. Some of benefits that we ve shared are Personalized Thank You gifts for 52 Nutrition Industry Executive our customers and suppliers Various 50th anniversary gifts for our personnel Contributions chosen by our personnel to local charities such as Make a Wish Boys Girls Club Saint Jude Hospital Shriners Hospital for Children and the American Cancer Society. NIE ALI s motto is Quality Ingredients You Can Trust. What steps does the company take to ensure that customers are getting top-quality ingredients Schake Quality is valued by every department and every employee in our company. Our president has always said that his number one responsibility is ... for the Quality and Safety of our People and our Products ... When we have leadership that believes in quality of our people and products first our customers feel confident that they are receiving the highest quality products and service from their enzyme protein manufacturer. Trust is a simple word to say and at ALI we live it on a daily basis. and regulatory departments. As a U.S. FDA (Food and Drug Administration)-approved manufacturer of active pharmaceutical ingredients (APIs) we have modeled our entire quality systems to meet or exceed cGMPs (current good manufacturing practices). In addition this has allowed us to ship our products worldwide basis and meeting the strict E.U. guidelines. NIE How has ALI has worked with the United States Pharmacopeia (USP) over the years Schake For decades ALI has engaged with the USP in various capacities. Our Vice President of Quality Thomas K. Langdon is a member of various committees mostly in regards to enzyme preparation assay and applications. We as a company have always contributed to the USP with not just personnel time but also with products that may be used for further testing and standards. Again we believe in quality and the USP and their standards represent quality. NIE Please explain the company s Quality Management System. Schake At ALI we use a system called MasterControl for documentation training and continuous improvement. While MasterControl is the vehicle the driving force is our quality team with our management s support. We have over 400 standard operating procedures (SOPs) and 25 percent of our personnel are within our quality NIE Now that ALI has reached its golden anniversary where do you see the company going forward Schake The first 50 years built our foundation for the future. We will continue with our founders dreams and will grow our company while maintaining our belief to Build Trust Through Our Quality Products and Service. We will achieve this by the phrase .... The Same But Better .... www.niemagazine.com April 2017 Go to www.niemagazine.com nutragenesis for info about this advertiser Go to www.niemagazine.com usp for info about this advertiser