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Description: In This Issue: 2017 Retailer of the Year, EFAs, Probiotics, and Enzymes

Don t miss a single issue of VR in 2017...go online to renew your free subscription today VitaminRetailer.com August17 www.vitaminretailer.com Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS AUGUST17 VOLUME 24 NUMBER 8 20 26 34 42 Features 20 The New Age of Probiotics The realm of probiotics has grown so expansively research and development are likely going to continue to accelerate. Here s how to keep this category lively. www.facebook.com vitaminretailermagazine 26 2017 Retailer of the Year Sprouts Farmers Market Recently called the most attractive high-growth retail assets today by Barrons.com fast-growing Sprouts Farmers Market keeps its focus on healthy living for less. Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter VitaminRetailer.com 34 Essential Good Fats While awareness of the benefits of omega-3s is high many still are not getting enough of them. An expanding selection of supplements can help. Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 8 August 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 37 41 Off the Cuff Supplement Science Healthy Shopper 42 45 46 Sports Nutrition Product Spotlight Natural Medicine Departments 6 8 10 14 18 Hot Sellers Trending Now Industry News Association News Research Update 48 51 51 51 52 New Products Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF Know Thyself hile working with this year s Retailer of the Year--the impressive fastgrowing natural grocer Sprouts Farmers Market--I asked the store staff what the biggest obstacle was for the retailer. While I wasn t sure what their answer would be I admit I was a little surprised by their answer. At Sprouts the biggest challenge is making sure we stay true to who we are and what we stand for as we continue to grow said Diana Lucas the store s vice president of Vitamins and Body Care. No matter how large the company becomes the core goal is to ensure that Sprouts is delivering on its passion to inspire educate and empower every person to eat healthier and live a better life (see article on page 26). This reminded me of a recent Building Better Brands column written by marketing expert Darrin Duber-Smith for Vitamin Retailer s sister magazine Nutrition Industry Executive (NIE). According to Duber-Smith I shouldn t be surprised by Sprouts response. In this hyper-competitive global environment brand differentiation is becoming an increasingly more difficult task but marketers must nonetheless strive to distinguish themselves in a positive way he wrote in the July August column for NIE magazine (visit www.niemagazine.com if you would like to read the article). Duber-Smith stressed that the brand strategy should really stem from the company s mission statement which ideally should tell us much about the organization s purpose and its scope. He added that brand development begins with establishing a distinct brand identity for the types of products that marketers wish to promote. Perhaps it is best to think of identity in personified W terms. People have distinctive personalities and so too should the brands that target them and so marketers must first understand the nature of their market before establishing the brand personality he wrote. He stressed that simply being natural or effective isn t really enough in this era of branding. He suggested establishing a number of brand attributes with a focus on one or two key benefits in an effort to position the brand in the mind of the consumer. Duber-Smith added that once the proper level of awareness has been achieved and consumers have formed the desired attitudes about the brand marketers must continually reinforce the message through various elements of promotion including advertising public relations personal selling sales promotion direct marketing as well as other methods. Elevated levels of brand equity within the natural products industry have led to hundreds of billions of dollars in acquisitions over the years. Burt s Bees Tom s of Maine and most recently Whole Foods Markets are high profile examples of this he said. The owner of last year s Retailer of the Year winner Kris Wear of World of Nutrition with one store in Nampa ID said she first envisioned her store to be like the TV show Cheers where everyone knows your name and you are treated like a friend. There the focus is on personal and community relationships. Sprouts with a total store count of 280 and more than 26 000 team members said its mission statement is to inspire educate and empower every person to eat healthier and live a better life. Its goal is to provide healthy products at affordable prices. So no matter if you are a single store or vast chain like Sprouts staying true to who you are and what you stand for might be the most important goal. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Manager GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel ShariB VRMmedia.com Associate Nicholas Saraceno Editor NicoS VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Mark Becker Gene Bruno MS MHS Maryanne ChristianoMistretta Michael Murray MD Lisa Schofield Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 Go to www.vitaminretailer.com scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. The Veriditas Bug Concentrate is great for traveling because you can mix it with water when you get to your destination. --Paula Comstock Owner Sassafras Health Foods NORTHEAST SOUTHEAST MONMOUTH HEALTH FOODS Manasquan NJ VITAMIN MINERAL SUPPLEMENT Buffered Chelated Magnesium by Bluebonnet SPECIALTY SUPPLEMENT Serenelle by Quality of Life HERBS BOTANICALS CuraMed by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Go Live Probiotic & Prebiotic Enhanced Water Supplement by Mass Probiotics Inc. PERSONAL CARE Whitening Tooth Powder by My Magic Mud HOT PRODUCT OF THE MONTH BosMed by Terry Naturally EuroPharma HEALTHY LIFE MARKET Barboursville WV VITAMIN MINERAL SUPPLEMENT Super Ubiquinol CoQ10 by Life Extension SPECIALTY SUPPLEMENT Dr. Formulated Probiotics Once Daily (30 Billion CFU) by Garden of Life HERBS BOTANICALS Curamin Extra Strength by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Organic Fit Protein Bars by Garden of Life PERSONAL CARE Pure Fractionated Liquid Coconut Oil by NOW HOT PRODUCT OF THE MONTH Adrenal Health Daily Support by Gaia Herbs MIDWEST CENTRAL SASSAFRAS HEALTH FOODS White Bear Lakes MN VITAMIN MINERAL SUPPLEMENT Women s 50 MultiFactors by Natural Factors SPECIALTY SUPPLEMENT Theralac Entire Line by Master Supplements HERBS BOTANICALS Healing Salve by Puremedy FUNCTIONAL FOOD BEVERAGE Organic Nutrition Protein Shakes by Orgain PERSONAL CARE Charcoal Deodorant by Alaffia HOT PRODUCT OF THE MONTH Bug Concentrate by Veriditas (by Pranarom) NATURE S CUPBOARD Michigan City and Chesterton IN VITAMIN MINERAL SUPPLEMENT Liposomal Vitamin C by Dr. Mercola SPECIALTY SUPPLEMENT Anxie-T Stress Support by LifeSeasons HERBS BOTANICALS ElderPower by Sundance Botanicals FUNCTIONAL FOOD BEVERAGE Probiotic-Rich Kalamata Olives by Alive & Well PERSONAL CARE Entire Redmond Clay Line by Redmond Life HOT PRODUCT OF THE MONTH The Beyond Burger by Beyond Meat NORTHWEST WEST WORLD OF NUTRITION Nampa ID VITAMIN MINERAL SUPPLEMENT RAW Calcium by Garden of Life SPECIALTY SUPPLEMENT CuraMed by Terry Naturally EuroPharma HERBS BOTANICALS Lion s Mane by Host Defense FUNCTIONAL FOOD BEVERAGE Boise Kombucha on Tap PERSONAL CARE Toothpaste (all flavors) by Himalaya Botanique HOT PRODUCT OF THE MONTH Essential Oils by Veriditas (by Pranarom) EREWHON MARKET Venice CA VITAMIN MINERAL SUPPLEMENT Lypo-Spheric B Complex Plus Lypo-Spheric Vitamin C by LivOn Labs SPECIALTY SUPPLEMENT Hemp Products by CW Hemp (Charlotte s Web) HERBS BOTANICALS Holy Basil Leaf and Ashwagandha Root (two products) by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Spirit Tonic by Erewhon PERSONAL CARE Entire Skin Care Line by Bogavia HOT PRODUCT OF THE MONTH Smart Ash by Bedrock & Bloom Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 TRENDINGNOW Skin Care Supplements here may be an old adage that goes the eyes are the window to the soul but individuals in the dietary supplement industry may argue that the skin is as it can physically display any telltale issues that the body is experiencing. Supplements that are good for the skin and for anti-aging greatly overlap with supplements that are good for us in general said Cheryl Myers chief of education and scientific affairs at EuroPharma Inc. in Wisconsin. The skin--the largest organ of the body--can be one of the most accurate (and obviously visible) reflections of inflammation and oxidative stress. Good supplements for the skin nourish it with anti-inflammatory and antioxidant protection and help keep skin hydrated firm and evenly toned. Due to their benefits supplements for skin health are beginning to gain momentum in the U.S. market which are influenced by various factors. T BY NICHOLAS SARACENO drinks ... Consumers are looking to more natural forms of anti-aging options--instead of jumping to elective surgeries they are moving toward natural preventative measures. Media outlets and other modes of communication have provided not only the consumer with additional knowledge but the rest of supply chain as well including manufacturers. As a result they have uncovered relationships between skin and general health. I think a lot of it has to do with a greater awareness among the public and definitely among manufacturers that focusing on only topical approaches to skin care only solves half of the equation noted Myers. Clearly there s a direct connection with inflammatory diets environmental conditions sun and wind exposure and genetic predispositions to the health of the skin. So individuals and manufacturers have learned that nutrients work on the inside to protect the skin the same way that they may protect the heart brain eyes and liver. The difference is that we more immediately notice changes to the skin especially when we expect changes for the better. And that s a challenge to manufacturers-- people want to see a difference after beginning a supplemental regimen targeted to helping heal damage to the skin. the skin s appearance and overall resilience said Myers. Ageless Radiance addresses the inflammation and oxidative stress I mentioned earlier that manifest as changes in pigmentation firmness luminosity and redness. It features a clinically studied nutrient blend the L emerelle Complex. Developed in France it has been shown to improve skin radiance by 62 percent and skin firmness by 55 percent. Rise in Fame Caring for one s skin has become an upward trend but why is this the case According to Monique Shide brand manager with Florida-based Reserveage Nutrition (a division of Twinlab Consolidation Corporation) a combination of solid research and technological advances can be credited. There is more research today than ever before validating the positive effects of natural compounds for beautifying skin she said. Many advances in technology and the sciences have resulted in more bioavailable forms as well as more clinical evidence on their performance. The other attraction for both retailers and consumers is the wide variety of delivery systems for these supplements from capsules to powders to 8 VITAMIN RETAILER There is also Reserveage Nutrition s Collagen Booster a supplement that provides a double benefit according to Shide as it supports skin radiance and joint health. This can be attributed to BioCell Collagen and hyaluronic acid the latter of which supports hydration and is produced by the body naturally. State of the Market As the care for sustaining a nutritious lifestyle is continuing to increase among consumers so is the desire for skin maintenance. The beauty-fromwithin trend is in a current stage of positive development with signs of more potential for the future. Beauty-from-within is still experiencing significant growth said Shide. The segment is evolving. The once small beauty category is expanding to overall wellness--consumers are becoming more educated on all the benefits of collagen much more than it s good for your skin. With more brands entering the category it s important to continue to educate consumers on the importance of science-backed traceable ingredients. VR WWW.VITAMINRETAILER.COM AUGUST 2017 Recommendations If one is looking for suggestions of relevant products to offer customers a starting point could be EuroPharma s Ageless Radiance which not only evens out pigmentation and skin tone but also provides an overall boost to the skin. Our Ageless Radiance supplement combines ingredients that improve Go to www.vitaminretailer.com cvc for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Dean Foods Acquires Uncle Matt s Organic exas-based Dean Foods Company announced that it has acquired Uncle Matt s Organic an organic juice company. Uncle Matt s Organic will continue operating the business out of its offices in Clermont FL as a subsidiary of Dean Foods Company. Uncle Matt s Organic is the nation s oldest organic juice company offering a wide range of organic juices including probiotic-infused juices and fruit-infused waters. Founded by Matt McLean the real-life uncle to 10 nieces and nephews Uncle Matt s Organic is committed to producing the highest quality juices using only premium 100 percent organically grown fruit that is free from GMOs (genetically modified organisms) synthetic fertilizers and pesticides according to the company. In addition to the brand McLean T himself will be joining Dean Foods to continue his leadership of this brand into the future. Joining Dean Foods allows me to continue to nurture the brand I started nearly 20 years ago said McLean. Our mission has always been to produce the highest quality organic juices. Becoming part of Dean Foods will allow us to bring organic to consumers at a scale that supports the organic farming community and increases consumer interests at the same time. I am pleased to welcome Uncle Matt s Organic into the Dean Foods family. As a strong brand in an adjacent category Uncle Matt s will play an important role in our growing portfolio of healthy products added Ralph Scozzafava Dean Foods CEO. Dean Foods is committed to supporting Uncle Matt s product innovation efforts and their ongoing development and growth in the natural channel. Moreover our core strengths in selling and distribution will enable consumers unprecedented access to Uncle Matt s delicious on-trend line of products. Not only is the brand a great complement to our conventional portfolio it further underscores our commitment to the organic space following our announcements of our partnership with Organic Valley and our recent investment in Good Karma s plantbased beverage portfolio. For more information visit www.deanfoods.com. Campbell Soup Buys Pacific Foods for 700 Million ccording to Bloomberg.com Campbell Soup Co. has agreed to buy organic soup and broth maker Pacific Foods for 700 million. The deal to acquire Pacific Foods of Oregon will be financed with debt Campbell said. The Tualatin OR-based maker of organic foods generated revenue of 218 million over the last year. Campbell the nearly 150-year-old company known for canned goods has struggled with changing consumer tastes and is expected to post declining sales for a third consecutive year. The Camden NJ-based company has stumbled with moves into carrot farming and protein drink production since its 2012 purchase of Californiabased Bolthouse Farms. The acquisition of Pacific Foods will give it more products in a fastergrowing category according to Ken Shea an analyst at Bloomberg Intelligence. Organic is definitely where the customer is going he said. Sales of canned soup like those of other packaged-food products that have dominated grocery stores for decades are flagging amid broad shifts in how consumers eat and shop. As of July 6 Campbell shares rose 1.8 percent to 52.61 in late trading in A FDA Delays Rolling Out New Nutrition Facts Label he U.S. Food and Drug Administration (FDA) delayed indefinitely implementation of a new nutrition facts label that would enlarge calorie counts itemize added sugar and bring serving sizes in line with actual average portions according to Reuters. T New York. The stock has slipped 15 percent this year closing that day at 51.68. Campbell acquired Bolthouse a producer of carrots juices and salad dressings in 2012 for 1.55 billion. That business now part of the Campbell Fresh unit has struggled with poor harvests and a drink recall. Last September Chief Executive Officer Denise Morrison said Campbell had restructured the fresh-food unit and removed several senior Bolthouse managers in a bid to turn the business around. Bolthouse s issues were unacceptable she said. Now Campbell is pushing hard into organic soup. With the acquisition of Pacific Foods it s getting a company with a sustained track record of growth Morrison said. The acquisition allows us to expand into faster-growing spaces such as organic and functional food she said in a July 6 statement. For more information visit www.campbellsoupcompany.com. The rule which had been championed by former first lady Michelle Obama had been scheduled to go into effect on July 26 2018. In a statement on its website the FDA said additional time would provide manufacturers covered by the rule with the necessary guidance from FDA. The agency did not say how much additional time companies would be given or when it would announce the time frame saying only it would make an announcement at a later time. For more information visit www.fda.gov. WWW.VITAMINRETAILER.COM AUGUST 2017 10 VITAMIN RETAILER Go to www.vitaminretailer.com nahs for info about this advertiser INDUSTRYNEWS EuroPharma Terry Naturally Reaches Milestone uroPharma Inc. (Wisconsin) the parent company of the Terry Naturally brand of natural medicines and dietary supplements celebrated its 10th year in July. Well known for its Curamin and CuraMed product lines EuroPharma has been recognized by retailers and consumers alike for providing safe and effective products that feature clinically studied ingredients. President and founder Terry Lemerond has been a prominent leader in natural health for decades. He has E launched hundreds of successful products and was the first to introduce the concept of botanical standardization to the U.S. market. Lemerond views the occasion of the company s 10th anniversary as a way to look forward to more to follow. We ve been blessed as a company to have a great team and to have the opportunity to help people live better more vibrant lives as result of our work here said Lemerond. Watching this company grow has been a joyful experience and in many ways I feel like we re just getting started. There are even more exciting product launches in the future and more ways to help improve the health of America one person at a time. For more information visit www.europharmausa.com. MusclePharm Partners with Air Force School of Aerospace Medicine olorado-based MusclePharm Corporation a performancelifestyle sports nutrition company announced that it has entered into a partnership with the United States Air Force School of Aerospace Medicine (USAFSAM) in Ohio to develop products specific to the needs of special tactics airmen when in combat. Through a cooperative research and development agreement (CRADA) initiated in late 2015 MusclePharm and USAFSAM are sharing resources to develop and produce a specially formulated Air Force powder supplement containing essential electrolytes vitamins minerals and proteins. Paul Falcone senior research and development manager and his team at the MusclePharm Sports Science Institute (MPSSI) are collaborating with Dr. Reginald O Hara and his exercise physiology research team at USAFSAM part of the Air Force Research Laboratory s 711th Human Performance Wing. The goal of the collaboration is to formulate a unique powder supplement for special tactics airmen that will enhance energy performance and cognition during sustained operations missions in extreme conditions. The supplement will be used in the field via an operator s CamelBak hydration system. The powder supplement will be made available to the exercise physiology research team at USAFSAM for testing purposes. The formulas developed by MusclePharm and USAFSAM are designed to provide nutrients essential to joint tactical air controllers (JTACs) special operations airmen and other war fighters who must operate in austere physically demanding environments. For more information visit www.musclepharm.com or www.musclepharmcorp.com. Herbatint Finds New Home in Rome erbatint natural hair color has opened a new headquarters in Rome Italy. A LEED-certified facility the new headquarters offers the most advanced green technologies including the sustainable management of the construction site the reduction of water and electric energy consumption and improved air quality obtained by reducing the pollutant elements in the building finishes. We are proud that our new home meets the greatest environmental standards reflecting our extraordinary commitment to sustainable practices and other socially responsible initiatives said Benoit Doithier general manager of Herbatint. And we have gone a step further to live up to our mission by ensuring that all of our employees are able to transition to the new headquarters by providing them with comprehensive transportation capabilities. Founded in Rome by Michele Albergo an expert on the beneficial properties of plants Herbatint is a company specializing in ammonia-free hair color currently operating in more than 40 countries including the U.S. Joining the ranks of other Certified B Corporations such as Garden of Life New Chapter and Badger the entire Herbatint chain follows sustainability criteria starting from the selection of suppliers with environmentally friendly guidelines and environmental and safety certifications. For more information visit usa.herbatint.com. C H Shaheen Majeed has been promoted to president of New Jersey-based Sabinsa Worldwide an ingredient supplier with responsibility for manufacturing marketing strategies and other operational matters. Majeed s first job was in the Sabinsa warehouse when he was 17 years old and over the past 23 years he has held a variety of positions representing the company s substantial portfolio of proprietary nutritional and cosmeceutical ingredients. His most recent title was marketing director. SHAHEEN MAJEED TOM GRILLEA Threshold Enterprises Ltd. (California) a distributor of nutritional supplements and the manufacturer of the brands Source Naturals and Planetary Herbals announced the hiring of Tom Grillea to the position of chief operating officer. Prior to joining Threshold Enterprises Grillea served as a C-level officer and divisional president for United Natural Foods Inc. (UNFI) overseeing multiple areas of the company including Select Nutrition a distributor of nutritional supplements whose sales grew during his nine-year tenure. 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 You re Hired Go to www.vitaminretailer.com naturalfactors for info about this advertiser ASSOCIATIONNEWS Caucus Briefing Focuses on Responsible Use of Supplements in Sports and Fitness he 30th Congressional Dietary Supplement Caucus luncheon briefing held on June 21 featured celebrated U.S. soccer player Christie Pearce (formerly Rampone) who said dietary supplements saved her and her family s lives. Speaking before an audience of 115 Congressional staffers and guests Pearce shared personal stories and discussed the role dietary supplements have played in supporting peak athletic performance throughout her career as well as the unique nutritional needs of her fellow players and family. A three-time Olympic Gold Medalist and two-time FIFA Women s World Cup Champion Pearce is the second mostcapped soccer player in U.S. and world history and a long-time dietary supplement user. One thing I m always focusing on is my fitness Pearce told the audience. If it weren t for the proper supplements I don t know if my level of play would be where it is today. Before highlighting her supplement T regimen Pearce revealed that she questioned dietary supplements when she started training as a professional athlete. I began looking to trusted sources of information such as team nutritionists and took a good look at product labels she shared. As I transitioned from college playing to the national team I realized that the foods I was eating were not enough. The right supplements give you something extra. They helped me prepare for each training session and game. Pearce highlighted the critical role of consumer education and responsible supplement usage stressing the importance of discussing dietary supplements with health care professionals and identifying companies that manufacture legitimate products. Pearce also echoed industry s collective message that dietary supplements are not a one-size-fits-all solution for optimal nutrition. Focus on what you need to eat she said. The food is the fuel. Supplements fill in the gaps. The educational event was sponsored by the bipartisan bicameral Dietary Supplement Caucus and co-hosted by the leading trade associations representing the dietary supplement industry--the American Herbal Products Association (AHPA) the Consumer Healthcare Products Association (CHPA) the Council for Responsible Nutrition (CRN) the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA). For more information visit www.ahpa.org www.chpa.org www.knowyourotcs.org www.crnusa.org www.npainfo.org or www.unpa.com. NPA Gives Industry The FDA Experience T he leading experts in the field of the natural products industry and former U.S. Food and Drug Administration (FDA) officials Daniel Fabricant PhD president and CEO of Natural Products Association (NPA) and Corey Hilmas MD PhD NPA s senior vice president of scientific and regulatory affairs will host a five-day training dubbed The FDA Experience on October 16-20. The hands-on educational event will give attendees access to both current and former regulators and training from the same experts who trained FDA officials. This is the premier educational event for the industry and a rare opportunity to hear directly from current and former FDA officials said Fabricant. This is the first five-day intensive GMP (good manufacturing practice) training that the industry has had access to and we expect to see a lot of interest from across the industry. This is a rare opportunity to have industry and FDA field investigators in the same room learning together. The five-day training is for those who have already completed a one- or two14 VITAMIN RETAILER NSF International Voices Support for the Supplement OWL N day GMP course including heads of quality and heads of marketing chemists laboratory personnel regulatory employees botanical experts FDA district office personnel and field investigators third-party certifying and auditors and experts providing certification consultations. The FDA Experience goes above and beyond the typical educational course by administering exams to attendees and providing a certification of completion for the Part 111 GMP course. For more information and to register visit www.cvent.com events 2017-npaseminars event-summary4bf1f7466dae49d5a8dd1eed73f93a4f.as px. SF International a global public health organization and a certifier of dietary supplements has announced its support of the recently launched Supplement OWL (Online Wellness Library). As a global organization with a mission of protecting and improving human health we are pleased to see the supplement industry working together for greater accountability and transparency said Lori Bestervelt executive vice president and chief technical officer NSF International. We believe the Supplement OWL will be a valuable tool for regulators retailers and consumers and we applaud the Council for Responsible Nutrition (CRN) and all the other organizations involved in creating it. Launched in April 2017 the Supplement OWL is the industry s first publicly accessible registry of dietary supplement labels and related information. For more information visit www.nsf.org or www.supplementowl.org. WWW.VITAMINRETAILER.COM AUGUST 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser ASSOCIATIONNEWS The Actives Factory Adopts Birch through ABC s Adopt-an-Herb Program he American Botanical Council (ABC) announced the adoption of birch tree by The Actives Factory (Two Harbors MN) a company that focuses on the scientific research on birch (Betula spp. Betulaceae) as a part of ABC s Adopt-an-Herb program. Through its adoption of birch The Actives Factory helps ABC expand its nonprofit educational mission and keep its unique HerbMedPro database updated with the latest scientific and clinical research on this traditionally used medicinal tree. HerbMedPro is a comprehensive interactive online database that provides access to important scientific and clinical research data on the uses and health effects of approximately 250 herbs. We are delighted to adopt birch as part of the Adopt-an-Herb initiative said T Brian Garhofer founder of The Actives Factory. Birch is a classic example of everything old is new again. Indigenous cultures have known about its healing properties for hundreds of years but the insights gained in modern times from biochemical cellular and clinical research has really allowed us to understand how the compounds in birch bark work and apply these insights across a spectrum of applications to improve health and wellbeing. The Actives Factory and its principal Brian Garhofer have compiled an enormous amount of scientific research on the birch tree particularly its outer bark and useful chemical compounds that have been investigated for their potential health benefits said ABC Founder and Executive Director Mark Blumenthal. ABC is deeply grateful for The Actives Factory s generous and supportive adoption of birch that allows ABC to continue to develop HerbMedPro into a unique and highly useful medicinal plant database. When I started to become interested in herbal medicine in Switzerland it was mainly the birch leaf that was appreciated for its therapeutic benefits commented Stefan Gafner ABC s chief science officer. But more recent research on birch bark extract and its triterpenes in particular for topical applications is very compelling. I am pleased that all the scientific research data on this botanical is now available in the HerbMedPro database. For more information visit http abc.herbalgram.org. OTA Selects Change-makers for Organic Leadership Innovation and Advocacy n organic trade advisor who has worked for decades to open the global world of organic and act as an important organic ambassador both domestically and internationally an organic grape grower and winemaker with unwavering commitment to organic advocacy and community and an unlikely entrepreneur who has built a booming business around sprouting organic flours and grains to start a new trend for the organic industry will each be honored with a 2017 Organic Trade Association (OTA) Leadership Award. These are three incredible changemakers who have helped shape the current environment for organic agriculture and trade and I couldn t be more excited to see their trade association--a place where they have A each been actively engaged--recognize them for their vision and commitment to organic said Laura Batcha CEO of the Organic Trade Association. Receiving the Growing the Organic Industry Leadership Award will be Robert (Bob) Anderson of Sustainable Strategies LLC--Advisors in Food and Agriculture who serves as senior trade advisor for the OTA. Phil LaRocca of LaRocca Vineyards will receive the 2017 Organic Farmer of the Year Leadership Award. A tireless organic farming advocate and farmer for more than 40 years LaRocca has deep organic convictions that he puts into practice on his farm in his winery and in the wider community particularly in California. Peggy Sutton of To Your Health Sprouted Flour will receive the Rising Star Organic Leadership Award. Before building one of the organic industry s latest trends Sutton was an innovator and health-conscious family-focused home cook. Now she is an expert in the field of sprouting organic flours and grains. In 2005 Sutton resurrected this ancient method in her kitchen. Today her business employs 30 people 28 of whom reside in Bullock County Alabama where To Your Health Sprouted Flour is based in one of the most economically poor counties in the state. The Organic Trade Association s 2017 Leadership Awards Celebration will take place Wednesday September 13 at the American Visionary Arts Museum in Baltimore MD. For more information visit www.ota.com. Don t miss a single issue of VR in 2017...go online to renew your free subscription today VitaminRetailer.com August17 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser RESEARCHUPDATE Zinc May Hold Key to Fighting Liver Disease ew research from the Westmead Institute s Storr Liver Centre (Australia) in collaboration with the Centre for Virus Research and Kirby Institute has shown that serum zinc may benefit liver disease in a way we never expected. The study led by Dr. Scott Read and Associate Professor Golo Ahlenstiel demonstrated that zinc naturally inhibits the inflammatory and antiviral effects of interferon lambda 3 (IFN-3) a protein strongly associated with tissue damage in chronic liver disease. Lead author of the study Read said the study provides the first evidence N that zinc can act as a potent and specific inhibitor of IFN-3 in the context of viral infections such as hepatitis C and influenza. We have demonstrated that zinc inhibits numerous facets of the liver s immune response to viruses that may be mediated by IFN-3. Zinc interferes with IFN-3 binding to the interferon lambda receptor which results in decreased antiviral activity and increased viral replication both in vitro and in vivo. Interestingly zinc also blocks the inflammatory activity of IFN3 which has been strongly linked to accelerated progression to liver cirrhosis in viral and non-viral liver disease explained Read. Our data suggests that serum zinc levels in patients with chronic hepatitis C are genetically predetermined by the IFN-3 polymorphism confirming the inhibitory role of zinc in vivo. The data highlights the potential for zinc to be used as a simple and effective treatment against acute and chronic inflammation in the liver. Ahlenstiel and his team are now working towards a therapeutic intervention for IFN-3-mediated chronic disease. For more information visit www.westmeadinstitute.org.au. Common Household Chemicals Lead to Birth Defects in Mice Research Finds A new study at the Edward Via College of Osteopathic Medicine (VCOM) and the Virginia-Maryland College of Veterinary Medicine at Virginia Tech has found a connection between common household chemicals and birth defects. Known as quaternary ammonium compounds or quats the chemicals are often used as disinfectants and preservatives in household and personal products such as cleaners laundry detergent fabric softener shampoo conditioner and eye drops. The research demonstrated a link between quats and neural tube birth defects in both mice and rats. These chemicals are regularly used in the home hospital public spaces and swimming pools said Terry Hrubec associate professor of anatomy at the VCOM-Virginia campus and research assistant professor in the veterinary college s Department of Biomedical Sciences and Pathobiology. Most people are exposed on a regular basis. Hrubec investigated the effect of two commonly used quats alkyl dimethyl benzyl ammonium chloride and didecyl dimethyl ammonium chloride. These are often listed on ingredient lists as ADBAC and DDAC respectively and are valued for their antimicrobial and antistatic properties as well as their ability to lower surface tension. Hrubec found that exposure to these chemicals resulted in neural tube birth defects--the same birth defect as spina bifida and anencephaly in humans. 18 VITAMIN RETAILER Birth defects were seen when both males and females were exposed as well as when only one parent was exposed said Hrubec who is first author on the study and holds both a doctor of veterinary medicine degree and PhD from the Virginia-Maryland College of Veterinary Medicine. The fact that birth defects could be seen when only the father was exposed means that we need to expand our scope of prenatal care to include the father. Hrubec found that mice and rats did not even need to be dosed with the chemicals to see the effect. Her research shows that simply using quat-based cleaners in the same room as the mice was enough to cause birth defects. We also observed increased birth defects in rodents for two generations after stopping exposure Hrubec added. An earlier study in Hrubec s laboratory found that these chemicals led to reproductive declines in mice. Follow-up research found that quats were decreasing sperm counts in males and ovulation in females. The research raises the possibility of quats contributing to human infertility which has been on the rise in recent decades. We are asked all of the time You see your results in mice. How do you know that it s toxic in humans Hrubec said. Our research on mice and rats shows that these chemicals affect the embryonic development of these animals. Since rodent research is the gold standard in the biomedical sciences this raises a big red flag that these chemicals may be toxic to humans as well. Quaternary ammonium compounds were introduced in the 1950s and 1960s before the standardization of toxicity studies. Chemical manufacturers conducted some toxicity studies on the compounds during this period but they were never published. Today the chemicals are regulated by the U.S. Environmental Protection Agency. Hrubec noted that an epidemiological study could determine whether people who have a high rate of exposure such as health care workers or restaurant servers have a more difficult time becoming pregnant or have a greater likelihood of having children with neural tube birth defects but no such study has been conducted to date. For more information visit www.vt.edu. WWW.VITAMINRETAILER.COM AUGUST 2017 The New Age of Probiotics The realm of probiotics has grown so expansively research and development are likely going to continue to accelerate. Here s how to keep this category lively. By Lisa Schofield h utopia ... a community of diverse entities that work synergistically together with each individual performing specialized functions for the greater good and sustenance of the whole and a community that bonds together to fight any invaders who dare darken the threshold. This is not a new cable TV show. It s what the gastrointestinal (GI) systems probiotic communities should be like. And this is the goal of many researchers suppliers and brand marketers to help people of all ages achieve. The prevailing theory is that when that community (also often called the microbiome) is wholesome healthy and thriving so too will its host. In 2015 Ashley Harris founder and CEO of LoveBug Probiotics in New York cited that the U.S. retail probiotic supplement market was 3.8 billion. It is expected to grow by 37 percent by 2020 which is very impressive. With increasing frequency more research is A published and discussed focusing on linking imbalances in the microbiome with various health conditions. In the last few years there have been major advances in our understanding of the benefit of certain probiotic strains and improved scientific delivery systems for more effective results she commented. Unlike other categories probiotics are relevant for all people of all ages. Natalie Lamb technical advisor of Florida-based Bio-Kult (Protexin) explained that balanced gut flora is imperative throughout life to help support healthy digestive and immune function. Newborns gut flora is impacted by that contained within the mother and human mode of delivery (feeding) is important to help the baby develop a strong immune system in his or her first two years of life. From there an individual s gut flora is continually shaped and influenced by diet environment and lifestyle. The balance and diversity of gut microbes has been shown to be very different in elderly individuals living in indigenous communities compared to those in the modern world she pointed out. Harris agreed elaborating that research has shown that giving fetuses a head start on gut health by exposing them to various probiotic strains in utero leads to stronger immune systems better digestive health and other benefits as they grow up. Further she noted During birth babies are exposed to even more of their mothers helpful bacteria as they travel through the birth canal. Unfortunately Harris continued many obstacles stand in the way of young children s gut health. C-sections can negatively impact the baby s balance of good bacteria and 33 percent of U.S. births are C-sections. On top of that many expectant moms are dosed with antibiotics (which kill good as well as bad bacteria) while in the delivery room which can further disturb a WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM AUGUST 2014 20 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 baby s microbiome and create an imbalance. And in today s society more than ever toddlers and older children receive more antibiotics than any other age group just when their bodies should be working on building a good gut-health foundation. Research over the past decade has shown the importance of foods fermented by probiotics contribute powerfully to building and maintaining gut health according to Dustin Huff vice president of sales and marketing with White Mountain Foods in Texas. Historically as societies age and mature fermented foods become more prevalent. This is a direct result of the trace minerals that probiotics provide during their life cycle which are no longer available from the regular food supply due to the gradual depletion of the soil a result of continuous planting and the row crop chemical fertilizer growing method. Several sources asserted that an imbalanced or incomplete microbiome (the totality of probiotics in the gut) is now being understood by medical science to be a causative factor in many digestive issues food allergies and sensitivities inflammation autoimmune disorders autism spectrum disorders and chronic infections. The healthy bacteria world in the gut creates overall good health notably a more resilient and protective immune system. Did you know that the World Health Organization (WHO) did a comprehensive study that found older people require a very unique set of micronutrients that are not met by conventional multivitamins asked Kiran Krishnan formulator of Probiogen in Arizona. Two spore-forming strains for example help support good health in seniors (younger and older). Bacillus coagulans HC is shown to reduce gas bloating and digestive discomfort while Bacillus subtilis HU58 has the ability to fight off harmful and opportunistic bacteria. This strain also produces nattokinase and supports healthy immunity. These are both in the new Probiogen Adults 55 Probiotic with Multivitamin. Further studies said Harris are currently being conducted to examine the role probiotics play in treating and preventing common ailments including diarrhea constipation dermatitis eczema and respiratory problems to name a few. For Lamb the most exciting development in the probiotic category is the AUGUST 2017 WWW.VITAMINRETAILER.COM sheer increase in the number of probiotic studies in conditions outside of the digestive system. New probiotic sales have been increased for use in those with obesity and neurological problems in particular she observed. And as more good reports about New probiotic sales have been increased for use in those with obesity and neurological problems in particular. -- Natalie Lamb Technical Adivsor Bio-Kult (Protexin) specific probiotics supporting specific health areas are reported favorably in mass media and news probiotics are now understood by consumers to be good for you. Sky Garmon marketing associate with Jarrow Formulas in California observed As probiotics transition from the natural foods sector into the mainstream there is obviously going to be a large number of potential consumers learning about them. This transition has not been without its drawbacks however. The use of the term probiotic has expanded beyond traditional dietary supplements and is being promoted in food and drink products that in reality may not confer a health benefit. Most consumers are aware of probiotics knowing that they are beneficial to the body. This is a great start but there remains a lot of facts they don t know and should and there are also several rather persistent misconceptions that should be cleared up. Garmon said that first consumers should know the official definition of probiotics as per FAO (Food and Agriculture Organization of the United Nations) WHO Probiotics are live microorganisms which when adminis- tered in adequate amounts confer a health benefit on the host. It s short and simple but most important serves as the basis of understanding what can certainly be an extremely complex category. Probiotics as with some supplements are also naturally occurring in foods such as yogurt kefir and fermented foods so therefore said Huff are also available in many forms for retailers to sell. Consumers should learn to zero in on the amount of living bacteria present in the product (food or supplement) he advised and should understand what CFU represents. White Mountain s most recent test by a third-party lab revealed a probiotic content of over 100 billion CFU per 8-oz. serving he commented. Foods that have been fermented by microbial action (yogurt beer bread pickles soy sauce fish sauce tempeh vinegar wine etc.) become what are known as superfoods as they are much more nutritious than their ingredients. Why probiotics should be a must for all consumers Huff added is that all human beings must have a sufficient and well-organized community of gut bacteria to efficiently and properly digest and absorb food and maintain an adequate B vitamin and trace mineral source (the bacteria provide these nutrients during their lives and thus serve as the body s major and steady source). Consumers should also know that their gut bacteria population can be depleted through antibiotic therapy extended illness and of course aging. In Lamb s view the most common misconception is that probiotics reinoculate the gut continuously whereas in fact probiotics are generally considered transient. The strains contained within Bio-Kult probiotics are considered transient colonizers they have been shown to have a beneficial effect in the intestines during consumption which creates an environment favorable for the growth of resident beneficial bacteria. Several of the strains in BioKult she described have been shown in vitro to have good colonizing capabilities. The second most common misconception Lamb pointed out is that all probiotics need to be kept refrigerated. Some modern techniques mean refrigeration may not always be required she emphasized. Highquality probiotic products should guarantee viability to the end of the shelf VITAMIN RETAILER 21 The New Age of Probiotics life as opposed to at the time of manufacture. Krishnan s consumer research found several misconceptions consumers have about probiotics that retailers can clear up. First is that more strains and higher doses is better. There are no studies that show that 20 billion is better than 10 billion or 50 billion is better than 20 billion he stated. Unfortunately those are marketing tricks and huge scientific assumptions. Most probiotic studies are done on a single strain at doses between 5 and 7 billion CFUs per day. Another is that refrigerated probiotics are better than non-refrigerated. I hear this all the time but it is completely false he said. Echoing Lamb he underscored that if the strains cannot survive at room temperature on the shelf and must be refrigerated to main- tain viability how will they survive human in vivo temperature of 98 degrees and a pH of 1 (very acid) in the body All probiotics survive and land in the gut to colonize happily ever after. This is a big assumption Krishnan stressed. Large-scale studies on the most common probiotic strains on the market have shown that 95 percent or more of probiotic products do not contain strains that can survive the passage through the stomach acid then bile salts and pancreatic enzymes to get to the site of action and colonize there he explained. He advised that retailers (and consumers) should look for products that have been verified by a third-party lab to survive gastric passage. Although not a misconception more than an obscure fact generating supporting and or sustaining a healthy community of good bacteria is not just about taking extra probiotics than what can be consumed in the diet--it s about knowing what to avoid that will help decimate part of the population chiefly sugar. Sugar is a key factor in creating an imbalance in the microbiome Harris said. Sugar feeds the bad bacteria in our guts so it is important to take probiotic without sugar. Knowing what to look for and how to understand the label is important to curtail confusion according to Garmon. Some manufacturers want you to believe that the best probiotic supplements are measured by how many billions of CFUs (colony-forming units) of bacteria they ve managed to stuff into a capsule. It s much more important to have the right balance of clinically documented strains she asserted. It s important for the strains in a probiotic product to have been sufficiently characterized and clinically studied. Some probiotic manufacturers sometimes list only the genus and species names in the supplement facts panel leaving out the specific strains that are actually present in the product. Products Bio-Kult said Lamb is a unique multispecies multi-strain probiotic with 14 strains of beneficial bacteria. Each strain has unique properties and health benefits a multi-strain probiotic should therefore exert more positive benefits on a wider range of gastrointestinal complaints. All the formula s strains have shown in vitro that they are able to work synergistically together. A recent review by Chapman et al concluded that multi-strain probiotics appear to show greater efficacy than single strains including strains that are components of the mixtures themselves. We therefore believe that it is the greater number of strains in a product that are more important than the dosage. Bio-Kult probiotics have a guaranteed count until the end of the two-year shelf life they don t need to be kept refrigerated and are backed by data to show they are able to survive the harsh acidity of the stomach. White Mountain Bulgarian Yogurt is a traditional immune system-supporting food described Huff. The yogurt is fermented a full 24 hours which greatly reduces the lactose content of the milk and results in a very high live-culture count. The bacteria help break down food making nutrients more available for absorption through the intestinal walls as well as fight infestation by other possibly harmful bacteria yeasts and viruses he said. Jarrow Formulas probiotics feature high-quality and clinically documented strains that have been developed through years of research according to WWW.VITAMINRETAILER.COM AUGUST 2017 22 VITAMIN RETAILER Go to www.vitaminretailer.com probioticsinternational for info about this advertiser The New Age of Probiotics Garmon. Its Jarro-Dophilus brand has numerous product options for women pets children and digestive support. LoveBug Probiotic formulations for adults babies children and pre-natal contain multi-strains including L. rhamnosus GG (the top studied strain with 800 publications according to Harris). What sets LoveBug apart from the competition is our main product feature BIO-tract a patented delivery technology scientifically developed to get the microorganisms past the stomach acid barrier and to their final destination in the digestive tract where they do their health-boosting work. This makes it 15 times more effective than standard capsules chewables and powders she stated. The Probiogen line is comprised of seven formulas each offering specialized blends of herbs vitamins and minerals that are targeted to different needs. They include Daily Digestive Balance Women s Vitality Probiotic Men s Vitality Probiotic Adult s 55 Probiotic with Multivitamin Weight Management Probiotic Allergy Defense Probiotic as well as Stress & Mood Balance Probiotic. Each Probiogen probiotic formula uses Smart Spore Technology and DNA-verified spore probiotics and are dairy soy and gluten free vegetarian and nonGMO (genetically modified organism). According to Krishnan spores have several strengths chiefly Spores are nature s true probiotics. They can survive the harrowing journey to the gut ... the site of all the action. Further they are stable and can be stored at room temperature without effecting viability. They are also capable of surviving the low pH of the gastric barrier. Spores are less concentrated in the gut than many other strains so a lower CFU (colony forming units) is needed to be effective. As consumers continue to learn about probiotics and the microbiome they will be motivated to seek out the types of probiotic products they need. And research continues at a fast-paced clip showing how varied strains directly impact specific health areas beyond digestion and immune support. You will see more combination products containing certain probiotic strains for condition-specific support so expect the probiotic community (of products) to flourish throughout your supplement department. VR Extra Extra Visit www.vitaminretailer.com to read about studies on probiotics role in sports nutrition. i For More Information Bio-Kult (Protexin) (786) 310-7233 Jarrow Formulas (800) 726-0886 LoveBug Probiotics (917) 575-8908 Probiogen (800) 983-2930 White Mountain Foods (512) 385-4711 Go to www.vitaminretailer.com whitemountainfoods for info about this advertiser 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VitaminRetailer.com NIEmagazine.com FitnessTrainerMag.com NaturalPractitionerMag.com VR s Upcoming Issue Highlights October 8 31 17 ad closing 2017-2018 Buyer s Guide November 10 4 17 ad closing Science of Supplements Winter Issue SOHO Expo Show Issue Our 2017 Media Planner Is Available At VitaminRetailer.com 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP VRMmedia.com 2017 Retailer of the Year Sprouts Farmers Market Recently called the most attractive high-growth retail assets today by Barrons.com fast-growing Sprouts Farmers Market keeps its focus on healthy living for less. By Janet Poveromo n July of 2002 Sprouts opened its first store in Chandler AZ. Fifteen years later the retailer has seen phenomenal growth--by the end of August 2017 Sprouts total store count will be 280 with more than 26 000 team members and the retailer will be in operation in the following states 1. Alabama 2. Arizona 3. California 4. Colorado 5. Florida 6. Georgia 7. Kansas 8. Missouri 26 VITAMIN RETAILER I 9. Nevada 10. New Mexico 11. North Carolina 12. Oklahoma 13. Tennessee 14. Texas 15. Utah So the question is to what does Sprouts owe its success In short the answer is a healthy variety of fresh natural and organic foods at great prices. But there s more to Sprouts story than that. According to Diana Lucas vice president of Vitamins and Body Care The company s founders recognized growing health trends and the opportunity to appeal to consumers by offering more affordable prices on healthy products including a wide assortment of vitamins and supplements in a welcoming shopping environment she said. Since the beginning Sprouts Vitamins and Body Care Department has been a destination for customers. With more than 7 500 top-quality products this area of the store helps guests bridge the gap where eating falls short. At Sprouts we don t believe in a onesize-fits-all approach to healthy eating Lucas added. The fact is for many of our customers even with a healthy diet it is tough to get all of the vitamins and minerals needed for optimum health. Sprouts knowledgeable team members WWW.VITAMINRETAILER.COM AUGUST 2017 can help customers find the right products to meet their individual needs. Company History Though the company marks 2002 as its official start date the germination of Sprouts actually goes further back In 1943 Henry Boney began Sprouts longstanding legacy of providing fresh foods at great prices at his fruit stand in San Diego CA. Boney grew his business from one stand into a healthy grocery chain later named Henry s Marketplace by his family. The family sold the chain in 1999. In 2002 Healthy Living for Less was born when Stan and Shon Boney Henry s son and grandson opened the first Sprouts Farmers Market in Chandler AZ. The healthy grocery store featured abundant produce and a wide selection of fresh natural and organic foods and grocery items at great prices. The chain would continue to expand over the next 10 years. In 2011 Sprouts merged with the chain that was now known as Henry s with the help of Apollo Management AUGUST 2017 WWW.VITAMINRETAILER.COM reuniting the Boney family business for the first time in 10 years. The Sprouts and Henry s merger created one of the country s largest natural food grocers with annual revenues in excess of 1 billion. In 2012 Sprouts acquired Sunflower Farmers Market which operated 37 stores expanding the healthy grocer s presence to nearly 150 stores throughout eight states. In 2013 Sprouts became a public company traded on the NASDAQ Stock Market. Sprouts debuted with strong interest from Wall Street investors who saw the company uniquely positioned at the intersection of two of the biggest trends in America--health and value. In 2014 Sprouts began its Southeast expansion by adding new stores in and around Atlanta GA. By this time Sprouts was widely recognized as one of the top healthy grocers in America by Consumer Reports and other media outlets. In 2015 Sprouts opened stores in three more southern states bringing Healthy Living for Less to more than 200 stores coast-to-coast. That same year Sprouts launched a partnership with Amazon Prime Now to offer San Diegoarea Prime Now members free two-hour delivery of more than 2 000 Sprouts items. The service expanded to the Orange Country Los Angeles Dallas San Jose and Oakland areas over the next two years. In 2016 Sprouts introduced mobile coupons to the Sprouts app making it easier than ever to save on Sprouts already low prices. The company further anchored its southeastern presence with a new distribution center in the region. In 2017 Sprouts continued its eastern expansion by adding stores in Florida and North Carolina totaling 15 states in its 15th year of business. Store Evolution Since 2002 Sprouts healthy living for less model has focused on healthy foods always including an entire department dedicated to vitamins and supplements. Sprouts pioneered the notion that healthy eating and supplementation should be available for all consumers and began marketing healthy products VITAMIN RETAILER 27 2017 Retailer of the Year Sprouts Far mers Market like a conventional supermarket Lucas noted. Early on she said it was clear that mainstream consumers were becoming interested in the benefits of healthy living. While Sprouts initial focus did skew more towards the fresh side of our merchandise assortment Sprouts quickly began to add more frozen and dry grocery SKUs to serve as a full-service healthy grocery store. Sprouts was and still is today the healthy living for less retail leader Lucas said. We created a winning formula that appealed to consumers with quality products at a value. Lucas explained the store s mission statement. At Sprouts we believe healthy living is a journey and every meal is a choice. We love to inspire educate and empower every person to eat healthier and live a better life. This isn t just a mission. It s our passion. growth. Net sales grew to more than 4 billion representing 15 percent growth on a 52-week basis and same store sales grew 2.7 percent. Sprouts reported net sales of 1.1 billion in Q1 2017. According to Lucas becoming a public company has allowed Sprouts to continue to grow while staying true to its values which includes an entrepreneurial spirit that fuels the company s exciting growth and innovation in products and operations. She noted that there are many leaders and team members who have been with the company since day one. Sprouts Vitamins and Body Care Department carries more than 7 500 SKUs and continues to optimize its merchandising by showcasing the latest industry trends on its shelves. This is how the company has evolved. We pride ourselves in being first to market with new and innovative items and continue to expand our Sprouts Signature selection found only at Sprouts Lucas said. Standing Apart According to the retailer Sprouts was the first to successfully bridge healthy eating with value. It s what has separated the grocer from its competition since day one Lucas said. From the beginning Sprouts leaders realized that consumers particularly those who shopped at conventional groceries were seeking healthier food options without the high price tag or intimidation of some other brands. Sprouts created a farmers market look and feel that is instantly welcoming approachable and affordable. No other brand offers what we do and has our growth potential. That is why when we enter new markets shoppers line up for hours to experience the Sprouts difference Lucas said. With fast growth comes challenges but keeping focused on core values helps drive the store forward. At Sprouts the biggest challenge is making sure we stay true to who we are and what we stand for as we continue to grow Lucas said. No matter how large the company becomes the core goal is to ensure that Sprouts is delivering on its passion to inspire educate and empower every person to eat healthier and live a better life. Growth and Profits Sprouts is one of the fastest growing retail chains and plans to open 32 stores this year. The retailer has a long runway of growth ahead with the opportunity to mature to 1 200 stores. Sprouts launched a significant expansion into the southeast with the opening of stores in Georgia Alabama and Tennessee in 2015. In 2016 Sprouts experienced industry-leading sales Customer Demands s with all natural product retailers customers come to Sprouts with a variety of concerns and curiosities said Lucas. Many simply want a basic vitamin supplement regimen or are directed by their health care practitioner to supplement their health concern or dietary deficiency with homeopathics medicinal herbs and a variety of supplements from A to Z she said. Team members at Sprouts encounter a gamut of questions and often develop longstanding relationships with customers as they assist them to find products that fit concerns throughout different stages of their lives and even for their families and friends. Gaia Garden of Life Nutraceutical A and Jarrow are among Sprouts valued supplement suppliers. Lucas said that these brands share Sprouts mission of offering health and value with their top-quality products and stay at the forefront of the industry with cuttingedge offerings that cater to what the shoppers of tomorrow will be seeking. The store also has a successful private label presence including in the supplement aisles. Sprouts Brand vitamins and supplements offer a highquality product at an incredible value Lucas said adding that popular additions over the last year include the launch of Sprouts Essentials and refreshed packaging for supplements including protein coconut oil chia and flax seeds. Staff Education Business Culture As stated Sprouts goal is to make healthy living affordable. That includes a cutting-edge selection of natural vitamins supplements and body care products derived mainly from organic clean natural and ethically sourced ingredients. Responsible retailing or being a good neighbor in the communities Sprouts operates in is a huge part of the healthy grocer s business culture Lucas WWW.VITAMINRETAILER.COM AUGUST 2017 28 VITAMIN RETAILER Go to www.vitaminretailer.com naturesplus for info about this advertiser 2017 Retailer of the Year Sprouts Far mers Market said. The Sprouts Healthy Communities Foundation supports nonprofit organizations that focus on health education and nutrition. Sprouts ongoing partnership with Vitamin Angels raised a record 430 000 in 2016 to help at-risk populations gain access to life saving and lifechanging vitamins and minerals. The Sprouts team is humbled to have the opportunity to partner with Vitamin Angels to improve the lives of so many children around the world Lucas added. Our shoppers come to Sprouts with their healthy journey in mind and this partnership allows them to make a significant difference in the journeys of those in need. As for the company s team members they are extensively trained and share a passion for health and helping others according to the retailer. Sprouts knowledgeable service is most evident in our Vitamins and Body Care department where team members go through ongoing training and educational programs to make sure they can speak to the latest industry news and trends and help our shoppers with everyday concerns Lucas explained. In fact customer education is a huge component of Sprouts model and helps the grocer bridge healthy foods with natural vitamins and supplements. We have created very successful themed events and engaging programs to assist customers as they enter our department with the goal to make it less intimidating for those who may be new to the category. The store s Sprouts Essential 4 is a great example of this and helps customers feel comfortable with starting a vitamin and supplement routine Lucas pointed out. In summary the Essential 4 program is designed to help shoppers become familiar with supplements. Consisting of multivitamins omega-rich oils probiotics and super foods the Essential 4 is a simple daily regimen that can help bridge the nutritional gaps where eating falls short. Shoppers will find convenient prepacked Essential 4 kits or can choose their favorite brands with individual products marked as part of the Essential 4 30 VITAMIN RETAILER program on the shelves. Team Spirit Team member education is also crucial to the retailer. Sprouts team members receive one-on-one training with their department manager or regional vitamin trainer reviewing the Essential 4 program and a departmental overview. This is built on each month through targeted vendor-sponsored training for certain categories within the department. Each may be starting a new diet or lifestyle or may be looking to address a very specific concern so it s important for us to ensure we offer the support to help them make choices that are right for them Lucas said. Our team members are a wonderful resource for customer education and can answer many questions and concerns. We have an abundance of resources available to customers from literature to a proprietary database of information on natural solutions so if there s something our team members can t answer right away we can look into it with the shopper to make sure we find the right product for them. We have a variety of training venues that reach our team members coast to coast. Marketing Social Media Mobile Technology In addition to everyday value across the store Sprouts offers impressive promotional pricing through a weekly ad monthly magazine mobile coupons Double Ad Wednesday in-store promotions and more. More than one-third of the store is on promotion at any given time. The company uses various social media platforms including Facebook Instagram Twitter Pinterest and LinkedIn to educate empower and inspire followers by providing engaging content in the form of recipes tips tutorials and videos. Sprouts also uses social media to engage one-on-one with customers. Lucas shared that sometimes customer feedback can help the business make a decision like carry a product or add a certain SKU from a popular brand. Social media listening has given Sprouts valuable insights into new and upcoming trends and topics that are relevant to its business. Streaming live on Facebook has been a valuable tool for the social media team at Sprouts especially when promoting vitamins and supplements as it allows product promotion and real-time engagement Lucas commented. Sprouts is able to answer questions and WWW.VITAMINRETAILER.COM AUGUST 2017 quarter team members review industry updates major programs and new product launches. And each day they receive on-the-floor training as vendor representatives bring in new products or discuss new ingredients. Because of the retailer s focus on training and opportunities for career advancement Sprouts promoted 15 percent of its workforce in 2016. We recognize that many shoppers Go to www.vitaminretailer.com kingbio for info about this advertiser 2017 Retailer of the Year Sprouts Far mers Market educate fans about the different products they offer as well as show creative ways to incorporate those items into their lifestyle. Sprouts partners with various vitamin and supplement brands on social media and is constantly developing creative ways to feature items in a fun and engaging manner. Sprouts has done Facebook Live with several vitamin brands such as Vega Gaia and MegaFood. During a Facebook Live Sprouts will often give away a prize bundle to encourage participation. In addition to Facebook Live Sprouts has partnered with vitamin brands on sweepstakes and contests across several social media platforms. Sprouts also uses social media to publish videos and educational content surrounding its Essential 4 program. One video What Herb Are You featured a personality quiz and ads on Facebook and Instagram to support the in-store Botanical Bliss promotion. Customers can find instant savings on healthy products using the Sprouts app which offers exclusive mobile coupons targeted to each customer and their home store. The app also features checkout challenges and promo codes that unlock special rewards. The Sprouts mobile app has on-the-go shopping resources for customers such as Sprouts weekly specials flyer a store locator and a shopping list feature. Using the Sprouts mobile app we have been able to deliver exclusive offers to customers who frequently purchase vitamins and supplements as well as other attributes which creates a more personalized shopping experience Lucas said. Community Environmental Support Sprouts touches millions of lives each year through direct and in-kind donations as well as volunteer support to hundreds of nonprofits in each community it serves. In 2016 team members participated in more than 550 community events in neighborhoods from coast to coast. The Sprouts Healthy Communities Foundation supports health and wellness-related causes that directly impact the stores communities. In 2016 the Foundation awarded 54 Neighborhood Grants to local nonprofit organizations and supported Vitamin Angels REAL School Gardens and Autism Speaks with larger Impact Grants. In addition Sprouts donates all unsold but edible groceries to Feeding America and its local affiliate hunger relief agencies as part of the retailer s Food Rescue program. A considerable amount of produce is also donated each day directly WWW.VITAMINRETAILER.COM AUGUST 2017 Go to www.vitaminretailer.com oregonswildharvest for info about this advertiser 32 VITAMIN RETAILER from the store s distribution centers. In 2016 Sprouts donated more than 18 million pounds of food or more than 15 million meals. All of our stores participate in a landfill diversion program that sends food that does not meet our donation standards to cattle ranches for animal feed or to composting facilities--diverting nearly 600 tons of food waste to date Lucas explained. Future Goals After Amazon.com announced the acquisition of Whole Foods Market there was talk that Sprouts was next on the online retailer s list of retailers to buy. While that remains speculative Sprouts and Amazon recently expanded the two-hour delivery of groceries and fresh items to Denver CO. Sprouts will continue to evolve in multiple ways as we actively listen to our customers and our team members to stay not just on top of trends but ahead of them Lucas said. Here s how Sprouts is accelerating customer engagement across all touch points to drive brand loyalty. This includes a variety of digital initiatives including personalization on multiple platforms. These strategies complement Sprouts unique shopping experience and both attract new customers and enhance its relationship with current customers. In addition there will be a continued focus on Sprouts Brand products as they allow the company to grow its business in a deflationary environment. In 2016 there was a 30 percent growth in Sprouts Brand sales equating to more than 10 percent of revenue Lucas said. Not only do Sprouts Brand sales continue to outpace the company average in both sales growth and comps but the products offer one more way to drive loyalty with our customers. Jim Nielsen Sprouts president and chief operating officer concluded. Sprouts continues to solidify our position as a leader in vitamins supplements and natural body care through our expansive merchandise assortment and knowledgeable team members he said. Our team continues to innovate in this area by providing a variety of on-trend items at great values for customers who view Sprouts as a trusted partner on their healthy living journey. VR Extra Extra Visit www.vitaminretailer.com to watch a Sprouts Farmers Market video on using the store s mobile coupons. Go to www.vitaminretailer.com pacificresources for info about this advertiser AUGUST 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 33 Good Fats Essential While awareness of the benefits of omega-3s is high many still are not getting enough of them. An expanding selection of supplements can help. By Maryanne Christiano-Mistretta cross the globe consumers are turning to natural products more than ever--especially essential fatty acids (EFAs) such as omega-3 and 6. And because our bodies can t produce all the fats we need EFA supplements play a big role in keeping our bodies healthy. EFAs increase vitamin and mineral absorption and are vital to nerve function. A Combating Inflammation--and Contaminants Combating inflammation is the single largest concern for customers at Natural Foods General Store (Apothecary) in Toms River NJ according to manager buyer Tantra Practico. Because fish oils and EFAs do help promote a healthy inflammatory response they are continuing to see well. The EFA supplements we carry are certified free of the common contaminants found in fish she said. Our manufacturers are helping by continuing to provide those certifications and 34 VITAMIN RETAILER making the cleanest EFA products available. On the marketing end many of our manufacturers are advertising providing coupons demoing and giving staff trainings. Jennifer Bradley Weinhardt research and development specialist at Bluebonnet Nutrition Corporation Sugar Land TX agreed that environmental contaminants are potential concerns for fish-based EFA formulas. She said Bluebonnet only offers products that have undergone a four-step purification process that virtually eliminates heavy metals PCBs and dioxins as well as that unpleasant fishy taste and odor typically associated with marine fish oils. Weinhardt also noted that Bluebonnet specifically selects their fish oil such as their Natural Omega-3 Artic Cod Liver Oil with environmental sustainability in mind. Our cod liver oil is selected from Iceland s marine habitat to ensure environmental management and sustain- ability she said. Iceland s government has a sophisticated quality assurance program overseeing its fisheries and its environmentally sustainable practices are beyond reproach enabling Bluebonnet to provide products that are second to none in quality as well as ecological preservation and sustainability. Additionally the company s EPAX formulas are sourced from Peru--and not only does Peru have a highly sophisticated governmental fishery quality assurance program but they also have an unrivaled surveillance system to address sustainability such as controlling the minimum size and number of juvenile fish caught earning EPAX the Friend of the Sea (FOS) certification in 2009. Weinhardt added that there are hundreds of studies demonstrating the benefits of EFAs from fish. In fact she said the American Heart Association (AHA) recommends everyone eat fish particularly fatty fish at WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM AUGUST 2014 Celebrating 20 Years of Excellence 1994-2014 least twice a week. They also suggest that while foods are the best source of omega-3s in the diet fish oil supplements are recommended for those who do not like fish. Getting Past That Fishy Taste While nothing negative has been heard about EFAs from Dan Sobon store manager of Seagirt Natural Market Sea Girt NJ he is quick to point out that customers in their 40s 50s and 60s have bad childhood memories about cod liver oil. Therefore he recommends enteric coated capsules. It s an easier sell he said. As far as convenience capsules sell better than liquid. Other ways to avoid the fishy aftertaste are plant-sourced EFAs. For example plant-based formulas such as Bluebonnet s PlantBased Omega 3-6-9 soft gels are derived from flaxseed evening primrose oil and borage oils. Bluebonnet also carries Natural Omega-3 Vegetarian DHA soft gels that come in 100 or 200 mg. They provide a pharmaceutical grade vegetable-based docosahexaenoic acid (DHA) in a natural triglyceride form derived from marine algae. Other Bluebonnet EFA formulas derived from plant sources include Plant-sourced algae (e.g. Life s DHA) that provide a pharmaceutical grade vegetable-based docosahexaenoic acid (DHA) in a natural triglyceride form derived from marine algae. Evening Primrose Oil 500 mg and 1 300 mg soft gels Certified Organic Flaxseed Oil 1 000 mg soft gels Clarinol CLA 1 000 mg soft gels from safflower oil Trending--Vegetarian-friendly Vegetarian-aware consumers are becoming increasingly popular and now make up 25 percent of the U.S. population said Bluebonnet s Weinhardt. That means more than 70 million people--or one in four Americans--are making vegetarian-aware choices each day. And 65 percent of these consumers acknowledge the benefits of taking regular dietary supplements. Another vegetarian and vegan option for obtaining the EFA alpha linoleic acid (ALA) is chia seed. It s very attracAUGUST 2017 WWW.VITAMINRETAILER.COM tive for a growing number of consumers who are opting for plant-based food options over meat animal options said Sandra Gillot CEO of Benexia in Santiago Chile. We feel that this sector is going to continue to show robust and accelerated growth. Benexia has 15 years [experience] working in chia with people and growers that are committed to this crop as well as being devoted to the sustainable development of the agricultural activities. Benexia in turn has been committed to our growers. Thanks to this today we offer a very strong supply chain for our customers. Benexia has just launched a brandnew consumer line called Seeds of Wellness (SOW) that contain various chia products such as Chia Pasta--Gluten- and wheat-free pasta high in nutrition. This pasta is a high-power blend of corn rice and chia flours suitable for everyone. Our gluten-free Chia Pasta is also high in healthy omega3 ALA and fiber said Gillot. So yes pasta is back in the diet Chia Milk--Giving nut milks and other dairy-free options a run for their smoothness Chia Milk provides the highest omega-3 ALA than any other cow s milk alternative. Chia Shake--Chia protein for healthy shakes that the whole family can enjoy--whether for breakfast snacks or desserts. Chia Shake features defatted pure chia powder providing concentrated chia protein 40 percent as well as omega-3 ALA and fiber. Perfect for workout days. The Chia Baker--A chia ingredient for homemade breads and other baked goods such as pizza doughs muffins and even bagels. Desserts such as cookies pastries and cakes can be eaten guilt-free with this product said Gillot. Our chia flour is made with pure chia powder containing protein fiber and omega-3 ALA. Chia Crunch--Naturally toasted black chia seed for any recipe where the satisfying crunch factor enhances the taste experience. Salads mixed in veggie sides or fruit bowls used on top of casseroles it can also be eaten by itself. It offers 5 grams of omega-3 ALA per portion as well as protein and fiber. Chia Oil--Non-vegetable high-stability oil for any recipe or homemade condiment. Chia Oil is cold-pressed and contains 63 percent of omega-3 ALA. Our high-stability Chia Oil lasts longer than many other oils due to our proprietary Ox Blocker technology that thwarts oxidation naturally said Gillot. Flavored Chia Oil--Non-vegetable high-stability oil with very high omega3 ALA content is perfect for dipping sauces and for drizzling on salads fruits and vegetables. Wake Up--Either white or black chia for breakfast smoothies cereals and muffins as well as for pancakes and waffles. Ready to use Wake Up offers five grams of omega 3 ALA per portion plus protein and fiber. Monique Wellise national sales manager with Washington-based Natural Factors agreed that chia is a nutritional powerhouse that continues to experience aggressive growth in the industry. They are an excellent source of fiber lignans protein and omega-3ALA. While they are a source of omega3 ALA they are not a direct source of the omega-3 EPA and DHA that has been the subject of so much clinical research she noted. That said they are a great addition to the diet that can be sprinkled on any snack or meal for a healthful addition. Wellise said she has also seen an expansion of products offering algal sources of EPA and DHA which is great news for vegetarians and vegans. Until fairly recently algal sources offered DHA only for products that were highly DHA dominant. New strains of algae are now available that also deliver meaningful levels of EPA. Natural Factors Whole Earth and Sea Marine Algae-3 is one such product that is performing well. We can expect to see much innovation in the algae space Wellise added. Qualitas Health in Imperial TX also provides consumers with omega-3s EPA and DHA that are fully vegetarian completely traceable highly bioavailable and grown in a 100 percent scalable and sustainable process according to CEO Miguel Calatayud. He noted Omega-3 is an essential nutrient that represents an exciting market currently dominated by fish and krill. As the demand for omega-3 supplements continues to grow people are starting to look for viable and sustainable alternatives to fish and krill oil. Most people don t know that fish and krill get their omega-3s EPA and DHA from algae. At Qualitas we go directly to the source for the original omega-3s. VITAMIN RETAILER 35 Essential Good Fats through their vital and essential effect but that they counteract the negative effects of omega-6s which is the nutritional plight of Westernized diets. State of the Market The state of the omega-3 market is incredibly good according to Speed. We have seen growth through U.S. Spins data and brands are continuing to innovate and bring to their customers good products that support the many health concerns they face. As the health care experts who drive our food and dietary guidelines continue to realize that omega-3s are the most researched nutrient in history--even compared to most commonly prescribed pharmaceutical drugs--customers are benefiting. They are realizing that omega-3s provide vital and essential benefits and that guidance to eat seafood and or consume omega-3 supplements is Christopher Speed MND vice president of global business development with Wiley s Finest in Ohio said he is also excited to see many non-fish oil based omega-3s on the market. Algae and krill oil provide omega3s EPA and DHA he said. And this is exciting for customers who want other choices. Scientifically the sum total effect of the research suggests that all omegas are significantly important for the future health of our planet and that the primary effect of omega-3s is not just an excellent idea. On a global scale Ellen Schutt communications director of Global Organization for EPA and DHA Omega3S (GOED) added that the raw materials market for omega-3s in 2015 was a 1.2 billion market with the U.S. and Europe the largest global markets at 32 percent and 22 percent respectively. China is third at 15 percent and quickly gaining she said. The largest growth though comes from emerging markets including Southeast Asia and South America. Looking at the market in terms of what products these omega-3 oils go dietary supplements are the largest market on a global scale consuming more than half of the oils. Infant formula and fortified foods are high-value categories while pet food consumes more lower cost omega-3 raw materials. Pharmaceutical omega-3 products with low volumes but high values are currently sold in only a few geographies but the potential is very high with more than 30 products under development in the drug discovery pipeline. However one important takeaway is that despite high omega-3 awareness levels 95 percent of Americans do not get enough EPA and DHA to be cardioprotective according to Schutt. So educating the consumer is very important she said. Sales have been steady in the category of EFAs for the Bluebonnet Nutrition line. Weinhardt pointed out that omega-3 global sales are projected to reach 4.96 billion by 2020 according to Industry Experts Global Market Overview. And awareness of omegas as being critical nutrients for physical and mental health is increasing she said. Additionally while there have been some negative reports on fish oil recently these results should be taken with a grain of salt and continuous education should combat any negative effects these have on the market. For instance according to Weinhardt one study published in 2013 reported a statistical association between an increased risk of developing prostate cancer and fish oil consumption (Brasky TM 2013). However she said this association does not imply that fish oil consumption actually causes prostate cancer. Randomized clinical trials are needed in order to demonstrate cause and effect. There could be numerous (Continued on page 40) 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 SUPPLEMENTSCIENCE By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences ccording to the Food and Agriculture Organization of the United Nations (FAO) and the World Health Organization (WHO) probiotics (aka friendly bacteria) are Live microorganisms which when administered in adequate amounts confer a health benefit on the host. 1 This potential for health benefits is of significant enough interest to consumers that probiotics account for about 20 percent (the majority) of all specialty supplement sales 2 with a compound annual growth rate of 11.7 percent over a period of five years.3 There s no doubt about it probiotic supplements are popular and that popularity is growing--as are probiotic product offerings. In fact the choices for probiotic strains are seemingly endless. But what makes a good probiotic strain A Types of Probiotic Strains There are different ways to answer that question. Certainly those probiotic AUGUST 2017 WWW.VITAMINRETAILER.COM strains with human clinical research behind them are vastly preferable to those strains without human research. Beyond that there are a couple of other important considerations. First is that all probiotic strains fall into two general categories residential and transient. Residential strains are those that take up residence in our gut thereby providing ongoing health benefits. Transient strains do not take up residence but as they pass through they still confer one or more benefits. Consequently residential strains are the most important ones. Amongst residential strains (or transient ones for that matter) a vitally important issue is stability. The problem is that most probiotics have a relatively short unstable shelf life. That s why you ll often see many probiotic supplement labels which after identifying the potency (e.g. 1 billion CFU) will include a footnote stating At time of manufacture. This of course means that by the time a consumer uses it the actual potency is likely to be considerably less. Unfortunately this problem continues because even if the stability is adequate on the shelf many probiotic strains are destroyed by stomach acid before they ever reach the gut--and if they do reach the gut the probiotics may be destroyed by bile. Fortunately spore-forming probiotic bacteria can overcome this problem because the spore itself is a protective encasement that allows almost indefinite storage until it is ready to be consumed and can survive transit through the stomach intact.4 One such sporeforming probiotic is called Bacillus coagulans. Research indicates that the spore-like protein coating on B. coagulans allows it to survive stomach acid reach the small intestine germinate and multiply. 5 In addition research has also shown that B. coagulans can tolerate bile allowing it to survive within the small intestine as well.6 Now that we know that B. coagulans will survive the stomach and small intesVITAMIN RETAILER 37 SUPPLEMENTSCIENCE tine for germination let s examine what it does once it gets there--starting with animal research. lans ProDURA may be considered as nonpathogenic and safe for human consumption. Animal Research A study7 was conducted on mice with bacterial infections resistant to vancomycin (antibiotic) treatment. (The mice were treated with B. coagulans ProDURA [Maypro] the B. coagulans strain used in this and all other studies discussed in this article). Results were that B. coagulans was able to inhibit E. coli and other pathogenic bacteria. In another study 8 B. coagulans reduced lactose intolerance and promoted healthy growth of piglets. Additional research showed that B. coagulans reduced the incidence of infections to provide an alternative to the overuse of antibiotics in animal feed.8 9 Also a study10 of acute and sub-acute oral toxicity of rats fed B. coagulans at progressively higher doses was performed. Safety was established even at very high doses up to the no observed adverse effect level. This led researchers to conclude that B. coagu- Human Clinical Research A 60-day human intervention openlabel single center phase II clinical study was conducted to investigate whether B. coagulans given in capsule form would modify serum cholesterol levels in 30 patients (15 male 15 female) with high cholesterol levels. The patients were equally divided into three groups. One group received a daily dose of two B. coagulans capsules each providing 10 billion CFU. Another group received a daily dose of two B. coagulans capsules each providing 20 billion CFU. The third group received a standard cholesterol medication. Results were as follows Serum cholesterol levels dropped by 14 points after 30 days and by a total of 24.5 points in 60 days in the 10 billion CFU twice daily group (p 0.001) 21 points after 30 days and by a total of 31.5 points in 60 days in the 20 billion CFU twice daily group (p 0.001) 24.8 points after 30 days and by a total of 35.6 points in 60 days in the medication group (p 0.001) HDL cholesterol levels increased by 0.9 points after 30 days and by a total of 1.3 points in 60 days in the 10 billion CFU twice daily group (p 0.001) 0.7 points after 30 days and by a total of 1.5 points in 60 days in the 20 billion CFU twice daily group (p 0.001) 1 point after 30 days and by a total of 1.2 points in 60 days in the medication group (p 0.001) While it would be expected that cholesterol medication would significantly decrease serum cholesterol levels the decreases that also occurred in the B. THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights October 8 31 17 ad closing 10 4 17 ad closing 2017-2018 Buyer s Guide November Science of Supplements Winter Issue SOHO Expo Show Issue Our 2017 Media Planner Is Available At VitaminRetailer.com 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF VRMmedia.com Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VRMmedia.com 38 VITAMIN RETAILER WWW.VITAMINRETAILER.COM AUGUST 2017 coagulans groups were likewise significant. In fact the reduction in cholesterol was only 4.1 points higher in the medication group compared to the B. coagulans 20 billion CFU twice daily. The researchers concluded that the strain Bacillus coagulans ProDURA has the potential of control in the serum cholesterol in humans suffering with hyperlipidemia. A human intervention unblinded placebo-controlled study was conducted to investigate the effectiveness of B. coagulans together with an antibiotic or an antibiotic alone in treating 40 women with bacterial vaginosis (bacterial overgrowth in the vagina). The average age of the women who used an antibiotic only was 33 three years and the average age of the probiotic antibiotic group was 32.5 three years. In both groups 75 percent of the women had a previous history of vaginosis. The severity of current vaginosis infection (burning during urination and itching) was 35 percent in each group. Probiotic group subjects were assigned to receive a dose of the antibiotic for Additional research showed that B. coagulans reduced the incidence of infections to provide an alternative to the overuse of antibiotics in animal feed. five days along with vaginal medicine for three days and simultaneously received two probiotic capsules containing 10 billion CFU each of B. coagulans. The control group received the same antibiotic therapy but no B. coagulans. Results were that at the end of the study 80 percent of the probiotic group subjects showed a significant positive response as a reduction of vaginosis symptoms compared with only 45 percent in the control group. The researchers concluded that that strain of Bacillus coagulans ProDURA can provide benefits to women being treated with antibiotics to cure an infectious condition. Conclusion While there are many probiotic strains from which to choose research has indicated that B. coagulans ProDURA (Maypro) has specific advantages and some specific applications. It is safe has good stability will withstand stomach acid and bile and will germinate and multiply in the intestines. Furthermore human clinical research has demonstrat- AUGUST 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 39 SUPPLEMENTSCIENCE ed the effectiveness of B. coagulans in significantly reducing total cholesterol levels increasing the good HDL cholesterol and working with an antibiotic for a more effective treatment of bacterial vaginosis. VR 408670025&kw probiotics. 4 Ngo TH. Characterization of Bacillus Species Used for Oral Bacteriotherapy and Bacterial Prophylaxis of Gastrointestinal Disorders. Appl Environ Microbiol. 2000 Dec 66(12) 5241-7. 5 Jurenka JS. Bacillus coagulans. Altern Med Rev. 2012 17 76-81. 6 Hyronimus B Le Marrec C Sassi AH Deschamps A. Acid and bile tolerance of spore-forming lactic acid bacteria. Int J Food Microbiol. 2000 Nov 1 61(2-3) 193-7. 7 Donskey CJ Hoyen CK Das SM Farmer S Dery M Bonomo RA. Effect of oral Bacillus coagulans administration on the density of vancomycin-resistant enterococci in the stool of colonized mice. Lett Appl Microbiol. 2001 Jul 33(1) 84-8. 8 Adami A Cavazzoni V. Occurrence of selected bacterial groups in the faeces of piglets fed with Bacillus coagulans as probiotic. J Basic Microbiol. 1999 39(1) 3 9. 9 Cavazzoni V Adami A Castrovilli C. Performance of broiler chickens supplemented with Bacillus coagulans as probiotic. Br Poult Sci. 1998 Sep 39(4) 526-9. 10 Safety studies of Bacillus coagulans unique is-2 in rats Morphological biochemical and clinical evaluations. Int J Probiotics Prebiotics. 2011 6(1) 43-8. References 1 FAO WHO. Health and Nutritional Properties of Probiotics in Food including Powder Milk with Live Lactic Acid Bacteria. Report of a Joint FAO WHO Expert Consultation on Evaluation of Health and Nutritional Properties of Probiotics in Food Including Powder Milk with Live Lactic Acid Bacteria 2001. Retrieved www.who.int foodsafety publications fs_management pr obiotics en index.html. 2 Nutrition Business Journal. Supplement Business Report 2015. 2015 117. 3 Probiotic Market- Advanced Technologies and Global Market (2009 - 2014). MarketsandMarkets. September 24 2009. Retrieved on December 12 08 09 from www.marketresearch.com product display.asp productid 2443739&SID 46764421-445800140- Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno hchs.edu. Essential Good Fats (Continued from page 36) other variables that affect a man s susceptibility to prostate cancer and only a randomized clinical trial can control for those confounding variables. Natural Factors Wellise noted that though growth trends have cooled dramatically the market for fish oil is expected to grow. The growth frenzy between 2002 and 2012 gave birth to an abundance of product offerings. It also gave birth to innovation in concentrations. A steady stream of negative press on omega-3 fish oil began to surface in 2012 which undoubtedly precipitated the cessation of growth frenzy. While thousands of clinical trials linking the consumption of omega-3 EPA and DHA to human health exist and continue to emerge these don t tend to get the media attention she said. While consumer confidence and sales have indeed been affected to an extent EFAs and in particular omega3 EPA and DHA remain a viable and sustainable health essential. Health care professionals and health retailers that delve into the data and the true nature of essential fatty acids know 40 VITAMIN RETAILER they are non-negotiable foundations to human health. She added that while the EFA category as a whole is no longer experiencing the growth frenzy of the past it remains a viable important category on the shelves of vitamin retailers. Essential fatty acids are a class of nutrients that are critical to human health. While omega-6 is classified as an essential fatty acid it is ubiquitous in our food supply. Nutrition researchers and experts agree that the general population consumes far too much omega-6 [and] far too little omega-3. Heart Health Support We ve known for a while that omega3s support heart health. Speed of Global Business Development pointed out that the FDA (U.S. Food and Drug Administration) has approved the following which may appear on labels or in advertisements for foods or supplements containing EPA or DHA Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease. One serving of [name of food] provides [x] grams of EPA and DHA omega-3 fatty acids. [See nutrition information for total fat saturated fat and cholesterol content.] industry in regard to sourcing of raw materials testing labeling and most recently declaring whether or not supplements contain genetically modified ingredients (GMOs). We have taken a proactive lead on this effort because we believe consumers have the right to know what they are consuming she said. We have closely examined our line and have made a choice to eliminate GMO sources whenever possible so that we can provide supplements as true to nature as possible--a mission of ours since our inception. We have always incorporated the highest quality ingredients in our formulas but we are now demanding non-GMO PCR negative raw materials whenever they are available. We have elected to lead this movement not out of obligation but because we fundamentally believe that it is the right thing to do. VR Extra Extra Visit www.vitaminretailer.com to read about EFAs and skin health. i For More Information Benexia 56 2 2437 5820 Bluebonnet Nutrition Corporation The Movement Toward Non-GMO Weinhardt commented on the movement toward transparency within the (800) 580-8866 GOED (800) 746-1413 Natural Factors (360) 243-3599 Qualitas Health (929) 341-0421 Wiley s Finest (855) 514-4088 WWW.VITAMINRETAILER.COM AUGUST 2017 HEALTHYSHOPPER Going for Garlic B Y S H A R I B A R B A N E L Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. AUGUST 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 41 Answers 1.) c 2.) b 3.) a 4.) c 5.) d hen one thinks of garlic it s possible that two things come to mind--an ingredient in a favorite meal or something to use to repel vampires. But garlic has also been used throughout history for medicinal purposes. In fact gravediggers and priests in 18th century Europe ate garlic as a protection against the plague and in both World Wars garlic was administered to soldiers as an antiseptic agent to inhibit infection. Native to Asia the garlic (Allium sativum) plant comes from the Alliaceae family and is a close relative to chives leeks and onions. A perennial herb that grows to approximately 2 feet garlic s best known healing property is its antibiotic function. One study published in the Pertanika Journal of Tropical Agricultural Science found that garlic extract might be effective against multi-drug resistant strains of pathogenic bacteria associated with urinary tract infections (UTI). Researchers found that 56 percent of 166 bacteria strains isolated from the urine of people with UTI showed a high degree of resistance to antibiotics. However approximately 82 percent of the antibiotic resistant bacteria were susceptible to a crude aqueous extract of Allium sativum. According to the researchers ours is the first study to report the antibacterial activity of aqueous garlic extract against multidrug resistant bacterial isolates from infected urine samples leading to UTI. Another study published in 2014 in PLOS ONE discovered that allicin a chemical found in garlic can kill bacteria that cause life-threatening lung infections in people with cystic fibrosis. Allicin is produced naturally by garlic bulbs to ward off a closely related group of plant pathogens found in soil and water habitats. In the 1980s the bacteria--known as the Burkholderia cepaciacomplex (Bcc)--emerged as a cause of serious and transmissible lung infections in people with cystic fibrosis. A researcher found that allicin (which W can be extracted by crushing raw garlic) inhibits the growth of bacteria and at higher doses kills the Test Your Knowledge of Garlic plant pathogens. The team suggested that 1.) During the World Wars garlic was given to allicin kills Bcc bactesoldiers for what reason . ria by chemically a.) To protect them against the plague modifying key b.) To ward off vampires enzymes. This deactic.) To inhibit infection d.) None of the above vates them and halts important biological 2.) The stalk of the garlic plant can grow to ______. processes within the a.) 2 meters b.) 2 feet pathogens cells. c.) 2 yards d.) 2 inches Other studies have 3.) A study published in the Pertanika Journal of Tropical found that garlic may Agricultural Science found that garlic extract may be effective be useful for improving immune function against multi-drug resistant strains of pathogenic bacteria associand cholesterol lowated with urinary tract infections. ing blood pressure a.) True b.) False and reducing plaque 4.) According to a 2016 study published in the Journal of in the arteries. According to a 2016 Nutrition LA BioMed researchers found that ______ can reverse study published in the buildup of deadly plaque in arteries and help prevent the prothe Journal of gression of heart disease. Nutrition LA BioMed a.) spathe b.) allicin researchers found c.) aged garlic extract d.) None of the above that aged garlic 5.) According to the University of Maryland Medical Center side extract can reverse the buildup of deadly effects of garlic supplements may include ______. plaque in arteries and a.) Headache b.) Muscle aches help prevent the pro- c.) Skin rash d.) All of the above gression of heart disease. This study is muscle aches dizziness described as another demonstration of the benefits vertigo and allergies such as an asthof this supplement in reducing the accumatic reaction or skin rash. Garlic may mulation of soft plaque and preventing also interact with a number of medicathe formation of new plaque in the tions so those who take prescription arteries which can cause heart disease medication should talk to their health said Matthew J. Budoff MD an LA care practitioner before taking garlic BioMed lead researcher. We have comsupplements. Further garlic acts as a pleted four randomized studies and blood thinner. Too much garlic may they have led us to conclude that aged interact with blood thinning medications garlic extract can help slow the progresand too much garlic may increase sion of atherosclerosis and reverse the bleeding during or after surgery. early stages of heart disease. According to the University of References Maryland Medical Center (UMCC) side Sciencedaily.com effects of taking garlic may include Umm.edu headache fatigue loss of appetite Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. SPORTSNUTRITION By Mark Becker n this day and age of body image muscles and physical performance many look to dietary supplements to satisfy a specific need. Supplements are not just for putting on muscle mass. Endurance athletes truly look to supplements to not only help with training but most importantly recovery. Endurance athletes require a fine balance of strength and endurance which can only be achieved by years of strategic training and dieting. Endurance supplements can and should be an integral part of this balance. Yet what is marketed to runners swimmers and cyclists is a variety of sports drinks power bars and gels that are offered en masse in retailers from coast to coast. All of these things fuel the body during (intra) grueling training sessions or intense competitions but most of them only ensure that the body is able to make it through a competition and nothing more. I have used supplements for more I than three decades and I swear by them. From the basics such as protein and creatine to specialized ingredients the benefits are many and profound. Incorporating a strategic dietary supplement regimen has the following benefits including but not limited to the following Increases endurance and strength Reduces inflammation Improves sleep quality Regulates blood pressure and increases blood flow by dilating arteries Assists the immune system Endurance athletes typically spend hours training. Triathletes typically log 50-60 miles of running per week more than 200 miles a week on the bike and hundreds of laps in the pool. This sheer volume of training as well as a couple of resistance-training sessions per week means that endurance athletes should be paying extremely close attention to their diet and supplemen- tation. Endurance training puts extreme demands on athletes bodies from a physical mental and energy standpoint. As if the time required to train for endurance activities wasn t enough throw in the time required to prep and eat nutrient-dense foods to replenish energy and you quickly run out of hours in the day. Thankfully with the right supplement regimen you can shave time off your prep time boost your performance and recovery and get on your way to crushing your next event. Here s my list of the top supplements endurance athletes should consider among others. These can all be found at your favorite natural products retailers. Branched Chain Amino Acids (BCAAs) BCAAs refer to a group of essential amino acids. These include leucine isoleucine and valine. Although amino WWW.VITAMINRETAILER.COM AUGUST 2017 42 VITAMIN RETAILER acids are the building blocks of protein your body can t actually produce them. As such they must be consumed as part of your daily diet. BCAAs have been shown to have the most benefit in recovery either from muscle damage or fatigue. These are best taken during a workout or as a post-workout drink. Add some electrolytes to assist with hydration. Recently the results from a 94-person double-blind placebo controlled study were published in the scientific journal Food and Nutrition Research (April 2016). The study examined the effect of a unique Flavonoid Root Extract on the thickness of the artery wall using CIMT (carotid intima-media thickness). CIMT is considered a strong indicator of overall cardiovascular and arterial health. Creatine Creatine supplementation and endurance exercise aren t typically linked in the same sentence. We think of creatine in terms of strength speed and power--and for good reason. There are hundreds of published research studies supporting creatine s use as an effective ergogenic aid for improving muscular strength and size. While many will argue creatine has no place in an endurance athlete s supplement regimen that is not necessarily the case. Creatine plays a critical role in the production of energy and the process of building muscle tissue. Creatine can be produced in the body from the amino acids arginine glycine and methionine. However because of the role it plays in creating energy and muscle many athletes use creatine as a performance-enhancing agent. In the body creatine helps to regenerate ADP (spent energy) back into ATP for increased energy output when you re engaged in short intense bursts of energy. If you can look past the direct effects of creatine--an increase in phosphocreatine stores rapid increase in ATP production and improved anaerobic performance--you ll see that creatine supplementation can offer indirect benefits to triathletes and help take their training to the next level. Creatine supplementation has been shown to decrease recovery time during repeated intervals and increase power output at lactate threshold. Improvements in speed power and running economy during your training sessions translates to better race-day performance. BCAAs have been shown to have the most benefit in recovery either from muscle damage or fatigue. These are best taken during a workout or as a post-workout drink. Add some electrolytes to assist with hydration. Following one year of flavonoid root extract consumption mean CIMT total cholesterol LDL levels and blood pressure decreased. This suggests that this ingredient may attenuate the development of oxidation and of related cerebral vascular issues. This extract acts like a nitric oxide (NO) booster supporting increased blood flow and oxygen to the skeletal muscle for increased performance. Furthermore this extract will facilitate the removal of exercise-induced lactic acid build-up which reduces fatigue and recovery time in endurance athletes. through Sigma-tau HealthScience. Two recent studies have demonstrated an increase in blood levels of NO with oral GPLC intake at a daily dosage of 4.5 grams (Bloomer et al. 2007 in press). These findings agree with other recent work using PLC exclusively (Lofreddo et al. 2007) which demonstrated an increase in blood NO in response to 6 grams per day of PLC given via intravenous infusion. NO supplementation can help anyone but it is especially beneficial for people over the age of 40. People under 40 are in their prime physical years. Their muscles cells and tissues are quick and efficient at releasing and producing NO to carry out different bodily processes. NO boosters are not crucial for this demographic. Nonetheless when I was doing triathlons in my prime physical years I would take NO boosters intra-race and would feel a noticeable difference in my energy and endurance. It was truly remarkable. Proteins It wasn t that long ago that protein powders and other sports nutrition supplements were the exclusive territory of bodybuilders and elite athletes. Today the story is quite different. In a matter of a few short years the sports nutrition market has expanded into one that offers fitness and lifestyle support for consumers of every level of athletic ability from triathletes to weekend warriors to senior citizens and beyond. According to U.K.-based market researcher Technavio the American sports nutrition market will surpass 8 billion by 2019 growing at a compound annual growth rate (CAGR) of more than 7 percent. Driving this growth Technavio reported is a growing appetite for fitness among the general population paired with the increasing popularity of fitness regimens and programs overall including endurance. But despite an evolving sports nutrition market one constant remains protein is still the category s largest player. Of the total 6.7 billion American sports nutrition market in 2015 according to Euromonitor International protein products (bars powders and ready-to-drink options) are the most popular by far at almost 90 percent of the market. According to the World Health Organization (WHO) humans need to VITAMIN RETAILER 43 Flavonoid Root Flavonoid Root is a breakthrough extract that significantly improves cardiovascular health and the flow of oxygen-rich blood through the arteries. This extract is supported by new science that provides unmatched antioxidant properties and powerful cardiovascular health benefits including increased flow of oxygen-rich blood. AUGUST 2017 WWW.VITAMINRETAILER.COM Glycine Propionyl-L-Carnitine (GPLC) GPLC consists of a molecular bonded form of propionyl-L-carnitine and one of the carnitine precursor amino acids glycine. It is marketed as GlycoCarn SPORTSNUTRITION get only 10 percent of their daily calories from protein to maintain health. There is reason to believe that runners may need more. Running breaks down muscle proteins and damages muscle fibers and protein is needed for the muscles to recover from the daily onslaught of training. But a study of the diet of elite Kenyan runners found that they got only 10 percent of their daily calories from protein. Given their elite running results it would be difficult to argue that this wasn t enough. Such numbers are deceptive though. It is more helpful to think of protein needs in terms of amounts of protein relative to body weight instead of protein as a percentage of daily calories. That s because running increases total energy--carbohydrate fat and protein--needs. So you may get 10 percent of your daily calories as a non-runner and then continue to get 10 percent of your daily calories as a runner but you re eating more protein as a runner because you re eating more total calories. So how much protein do you need as an amount relative to your body weight 0.5 grams per pound of body weight should do if you train lightly. 0.8 grams per pound of body weight may be needed if you run a lot of miles. There is also science supporting that very high protein intakes help endurance athletes absorb heavy training loads. For example a study at the University of Birmingham England found that cycling time trial performance was reduced less after a period of intensified training when cyclists increased their protein intake to 1.36 grams per pound of body weight at the start of that heavy training block instead of leaving it at 0.68 g lb. In short there seems to be no sweet spot of protein intake that every triathlete has to hit daily. More importantly the amount of protein consumed is the timing of protein intake. Numerous studies have demonstrated that exercise-induced muscle damage is reduced when protein is consumed immediately before and during workouts. Additionally muscle repair happens most rapidly when protein is consumed immediately after workouts. Moving forward the ultimate objective is to arm the consumer athlete with the information they need to make smart retail buying decisions and to provide some insight for the retailer on an endurance athlete s thinking in 44 VITAMIN RETAILER their quest for optimal performance. There are a wide range of sciencebased efficacious dietary supplements and functional foods for endurance athletes of all kinds. I have personally relied heavily on these products during more than 35 years of endurance racing. I can only say that these products not only significantly improved my endurance racing but also my health in general. VR References COTTRELL G. T. COAST J. R. & HERB R. A. (2002). Effect of recovery interval on multiple-bout sprint cycling performance after acute creatine supplementation. The Journal of Strength & Conditioning Research 16(1) 109116. Oliver J. M. Joubert D. P. Martin S. E. & Crouse S. F. (2013). Oral Creatine Supplementation s Decrease of Blood Lactate During Exhaustive Incremental Cycling. International Journal of Sport Nutrition and Exercise Metabolism 23(3) 252-258. Fogelman Y Gaitini D Carmeli E. Antiatherosclerotic effects of licorice extract supplementation on hypercholesterolemic patients decreased CIMT reduced plasma lipid levels and decreased blood pressure. Food Nutr Res. 2016 60 30830-5 Metabolism Clinical and Experimental Oral LArginine Supplementation Improves Endothelial Function and Ameliorates Insulin Sensitivity and Inflammation in Cardiopathic Nondiabetic Patients after an Aortocoronary Bypass Pietro Lucotto et al. September 2009 Bloomer RJ Smith WA Fisher-Wellman KH. Glycine propionyl-L-carnitine increases plasma nitrate nitrite in resistance trained men. J Int Soc Sports Nutr 2007 4(1) 22. Bloomer RJ Tschume LC Smith WA Glycine propionylL-carnitine modulates lipid peroxidation and nitric oxide in human subjects. Int J Vitam Nutr Res In Press. Loffredo L Marcoccia A Pignatelli P Andreozzi P Borgia MC Cangemi R Chiarotti F Violi F Oxidative-stress-mediated arterial dysfunction in patients with peripheral arterial disease. Eur Heart J 2007 28(5) 608-612. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years. Mark has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Becker on Facebook at www.facebook.com marklbecker posts 3875 91877933686 energyatlast. Follow him on Twitter at twitter.com becker_mark. For more information access www.vivioninc.com or www.energyatlast.com. WWW.VITAMINRETAILER.COM AUGUST 2017 PRODUCTSPOTLIGHT The Power of Enzymes E ncyclopedia Britannica describes an enzyme as a substance that acts as a catalyst in living organisms regulating the rate at which chemical reactions proceed without itself BY NICHOLAS SARACENO being altered in the process. In other words enzymes help control the human body s various chemical reactions including digestion they can also help with the body s healing process. Taking products like the ones below can help consumers live life to the fullest--and in comfort. Full Spectrum Optimum Enzymes Vegetable Capsules Bluebonnet Nutrition (Texas) s Full Spectrum Optimum Enzymes Vegetable Capsules contain a unique blend of plant-based enzymes including proteases amylases and lipases that aid in the proper digestion of a healthy balanced diet of protein carbohydrates and fats. This distinctive vegetarian blend of enzymes works together with the body s own enzyme system to enhance the digestion of protein carbohydrates and fat-rich foods in the diet. In addition each vegetarian capsule contains anise for digestive comfort. It is available in easy to swallow vegetarian capsules for maximum assimilation and absorption. Full Spectrum is offered in 60 90 and 180 counts with retail prices ranging from 15.50 to 35.50. For more information call (800) 580-8866 or visit www.bluebonnetnutrition.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Super Enzymes NOW Super Enzymes (Illinois) is a comprehensive blend of enzymes that supports healthy digestion. Formulated with bromelain ox bile pancreatin and papain Super Enzymes helps to optimize the breakdown of fats carbohydrates and protein. This product is not manufactured with wheat gluten soy milk egg fish shellfish or tree nut ingredients. Super Enzymes is also a 2017 Vity Award Winner. Bottles of 90 and 180 capsules have retail values of 19.99 and 36.99 respectively. For more information call (888) 669-3663 or visit www.nowfoods.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Skinny Cleanse Beneficial microflora and probiotics occur naturally in the juice of raw fruit and vegetables. Because the juices of the Skinny Cleanse (by New Jersey-based Raw Generation) stay 100 percent raw and unpasteurized all of the enzymes and probiotics stay completely intact according to the company. Enzymes are the workers in our bodies that transport nutrients repair tissues get rid of toxins and more. Without them our bodies have to work extra hard to detoxify and repair. As a result we as humans breakdown prematurely. The juices in the Skinny Cleanse are packed with active enzymes that help you look and feel better quickly. The juices are flash frozen shipped frozen and should be stored frozen. These fruit and vegetable blends give your body exactly what it needs to slim down burn fat eliminate bloating and give you more energy in a minimal amount of time. In addition the Skinny Cleanse resets your digestive system giving it a much-needed rest and relieving any discomfort. Packs of 18 bottles (12 oz. each) are available for 199.99. Three five and seven-day cleanses are also available. For more information call (732) 305-2870 or visit www.rawgeneration.com. VITAMIN RETAILER 45 Jarro-Zymes Plus Jarro-Zymes Plus by Jarrow Formulas Inc. (California) contains a blend of digestive enzymes to support digestion and nutritional status. The three main human digestive enzyme classes are included to assist in the metabolism of carbohydrates proteins and fats. The body s own production of digestive enzymes can decline with age while at other times normal levels may need a boost after eating significant quantities of particular foods. Jarro-Zymes Plus can help promote smooth digestion and facilitate digestive comfort. One hundred capsules have an MSRP of 18.95. For more information call (800) 726-8955 or visit www.jarrow.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. AUGUST 2017 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray B Y M ICHAEL T. M URRAY ND food allergy or food intolerance occurs when there is an adverse reaction to the ingestion of a food. The distinction between the two terms is that in a classic food allergy the immune system is involved to produce a true allergic reaction to produce more severe symptoms while in a food intolerance symptoms are generally less serious and often limited to digestive problems. A classic food allergy occurs when an ingested food molecule acts as an antigen--a substance that can be bound by an antibody. Antibodies are the protein molecules made by white blood cells that bind to foreign substances--in this case various components of foods. The food antigen is bound by antibodies known as IgE (immunoglobulin E) for immediate allergic reactions and IgG and IgM for delayed allergic reactions. Immediate allergic reactions can be quite serious and potentially life threatening as the IgE and food antigen bind to bind to specialized white blood cells A known as mast cells and basophils to cause the release of histamines which cause swelling and inflammation. In food intolerance the reaction to the food does not involve the immune system unlike a true food allergy. The root cause in most cases of food intolerance is an inability to digest certain foods due to lack of a digestive enzyme. For example approximately 65 percent of adults have a reduced ability to digest lactose after infancy. Lactose is a sugar in milk and milk products that is broken down by the enzyme lactase produced in the small intestine. If the lactose is not broken down by the enzyme lactase it can produce a lot of gastrointestinal (GI) symptoms especially gas bloating cramping pain and diarrhea. Taking a supplemental lactase enzyme can help digest the lactase and allow people with lactose intolerance to eliminate these symptoms of food intolerance. Keep in mind however that many people who are lactose intolerant also have trouble breaking down milk proteins as well. Therefore products that combine lactase with protein digesting enzymes (proteases) are usually a much better choice. Dietary Approaches to Food Allergy and Intolerance There are a variety of dietary approaches to deal with food allergy and or intolerance. For example an allergy elimination diet is one popular method where commonly eaten foods are eliminated and replaced with either hypoallergenic foods and foods that are rarely eaten. The individual stays on the elimination diet for at least one week. If the symptoms are related to food allergy or intolerance sensitivity they will typically disappear by the fifth or sixth day of the diet. If the symptoms do not disappear it is possible that a reaction to a food in the elimination diet is responsible. In that case an even more restricted diet must be utilized. After the eliminationdiet period individual foods are reintroduced every two days. Methods range WWW.VITAMINRETAILER.COM AUGUST 2017 46 VITAMIN RETAILER from reintroducing only a single food every two days to reintroducing a food every one or two meals. Reintroduction of an offending food will typically produce a more severe or recognizable symptom than before allowing for easy identification of a food allergy or intolerance. A popular diet to help deal with common digestive disturbances is the low FODMAP diet. This diet focuses on eliminating certain foods known to cause excessive gas bloating and changes in regularity. FODMAP is an acronym for Fermentable foods that are quickly broken down (fermented) by bacteria in the large intestine Oligosaccharides oligo means few and saccharide means sugar. These molecules are made up of individual sugars joined together in a chain. Beans are a common source of oligosaccharides. Disaccharides di means two sugar so a disaccharide is composed of two sugar molecules bonded together. Sucrose is a disaccharide. Monosaccharides mono means single so a monosaccharide is a single sugar molecule. Fructose is a monosaccharide. Polyols these are sugar alcohols often used as sweeteners. Some examples are xylitol maltitol and erythritol. A low FODMAP diet refers to a temporary eating pattern usually seven to 10 days which has a very low amount of FODMAPs. It is used in clinical medicine to relieve digestion-related symptoms such as gas bloating and irregularity in people dealing with Irritable bowel syndrome (IBS)-- more on that below Other forms of functional GI disorder (FGID) Small intestinal bacterial overgrowth (SIBO) Certain auto-immune conditions diseases like (potentially) rheumatoid arthritis multiple sclerosis or eczema Fibromyalgia or other health issues you ve noticed are triggered by certain foods Frequent migraines that appear to be triggered after certain meals Here is a list of some common foods and ingredients that are high in FODMAPs. So to follow a low FODMAP diet avoid these foods for 10 days Vegetables Artichokes asparagus broccoli beetroot Brussels sprouts AUGUST 2017 WWW.VITAMINRETAILER.COM cabbage cauliflower garlic fennel leaks mushrooms okra onions peas shallots. Fruit Apples applesauce apricots blackberries boysenberries cherries canned fruit dates figs pears peaches watermelon. Dairy Products Milk (from cows goats and sheep) ice cream most yogurts sour cream soft and fresh cheeses (cottage ricotta etc). Legumes Beans chickpeas lentils red kidney beans baked beans soybeans. A popular diet to help deal with common digestive disturbances is the low FODMAP diet. This diet focuses on eliminating certain foods known to cause excessive gas bloating and changes in regularity. Wheat Bread pasta most breakfast cereals tortillas waffles pancakes crackers biscuits. Other Grains Barley rye. Beverages Beer fortified wines soft drinks with high fructose corn syrup milk soymilk fruit juices. Sweeteners Fructose honey high fructose corn syrup xylitol mannitol maltitol sorbitol. rather than eliminating these foods. One popular method is simply a 14day trial with a high potency digestive enzyme preparation. Ideally one that contains a blend of different variants of the major categories of enzymes with different ranges of pH activation so that the enzymes are effective throughout the entire GI tract. Most digestive enzymes are effective or active within a very narrow pH range and since the pH of the human GI tract varies from very acid to alkaline most enzyme supplements are not effective throughout the entire GI tract. So while an enzyme supplement may be helpful in one part of the digestive system it may be totally inactive in another. Using mixtures of carefully blended enzymes have been shown to work three times stronger and work more than six times faster than leading other enzyme preparations. In the 14-day challenge simply take one or two capsule of the enzyme supplement before each meal for 14 days. Improving digestion via supplemental enzymes is often all that is necessary to eliminate food intolerance. Can Digestive Enzymes Help With Gluten Intolerance Yes products that combine proteases with dipeptidyl peptidase IV (DPP-IV) can help digest gluten. Gluten is the main protein complex primarily found in grains including wheat barley spelt and rye. Many people have an intolerance to gluten along with casein a protein found in milk. When ingested in intolerant individuals these proteins can produce GI discomfort especially gas and bloating. Although the popular solution for gluten and casein intolerance is following a gluten- and casein-free diet and eliminating the offending proteins will reduce discomfort there are often hidden sources of gluten or casein in foods that can still lead to discomfort. Many gluten-free products are available in natural foods stores and even in mainstream supermarkets. Beneficial grains for replacement of gluten sources include amaranth quinoa and a variety of rice such as brown red black and wild rice. Casein is found in milk and dairy products. Obviously when avoiding gluten and casein reading food labels carefully is required. Supplemental digestive enzyme preparations can help people tolerate lower levels of gluten or casein intake Using Digestive Enzyme Supplements in Food Intolerance Not only can digestive enzyme supplementation make the dietary approaches to food intolerance work better in many cases enzyme supplementation may be more useful than dietary changes. For example many of the foods excluded on the low-FODMAP diet produce beneficial effects on the intestinal microbiome--the collection of microbial genetic material in the GI tract. It does not make sense to exclude these healthpromoting foods. A more rational approach may be to focus on supporting FODMAP digestion through the use of supplemental enzyme formulations (Continued on page 50) VITAMIN RETAILER 47 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Maximum Omega 2000 ARLINGTON HEIGHTS IL--Maximum Omega 2000 by Carlson Labs is a highly concentrated ultra-strength omega-3 nutritional supplement that provides 2 000 mg of omega-3s per serving including 1 250 mg of EPA and 500 mg of DHA. The beneficial omega-3s EPA and DHA support cardiovascular function cognitive health and vision health. Maximum Omega 2000 is certified by the International Fish Oil Standards (IFOS) program the only third-party testing and certification program exclusively for fish oils and it s tested by an independent FDA-registered laboratory for freshness potency and purity. The MSRP for 60 to 180 soft gels ranges from 29.90 to 86.40. For more information call (888) 234-5656 or visit www.carlsonlabs.com. Adaptogen Formulas Line WASHINGTON NJ--As adaptogens become increasingly popular for their effectiveness in balancing the body s systems Herbalist & Alchemist s adaptogens stand out as particularly well formulated. Developed by founder David Winston RH(AHG) the author of Adaptogens Herbs for Strength Stamina & Stress Relief new formulas added to the Herbalist & Alchemist (H&A) line include Calm Adapt Energy Adapt and Women s Adapt joining the existing Daily Adapt Fit Adapt Immune Adapt and Men s Adapt. Adaptogens modulate the body s response to physical environmental or emotional stress and help regulate the interconnected endocrine immune and nervous systems. They have anti-inflammatory antioxidant anxiolytic antidepressant nervine and amphoteric effects making adaptogens an important resource in today s stressful world. Items retail from a range of 24 to 91 depending upon product and size. For more information call (800) 611-8235 or visit www.herbalist-alchemist.com. Designer Whey Protein Meal CARLSBAD CA--Designer Whey Protein Meal by Designer Protein is packed with 25 g of natural GMO-free 100 percent whey protein made with premium U.S. milk free from artificial growth hormones and antibiotics. It contains complex carbs from organic superfoods such as quinoa chia and oats as well as healthy fats from sunflower seeds that provide essential macronutrients for good health. Probiotics natural digestive enzymes and 23 vitamins and minerals help convert protein carbs and fats into energy support digestion immune health and overall vitality. Designer Whey Protein Meal contains 50 percent of the recommended daily value of protein in every serving making it easy to fuel up with a complete nutritious meal in less than a minute. Just add the liquid of your choice shake and enjoy. Each 1.72-lb. container retails for 23.99. For more information call (800) 337-4463 or visit www.designerprotein.com. Curamin Headache Relief Caffeine GREEN BAY WI--Curamin Headache Relief Caffeine by EuroPharma can make the difference between wishing for relief and finding it. It combines targeted ingredients especially chosen to relieve occasional headaches due to stress or fatigue enhanced by caffeine. Caffeine has been clinically proven to relieve occasional headaches due to stress or fatigue. Clinically studied Curcumin with turmeric essential oil and turmerones provides relief from pain caused by occasional headaches. Magnesium supports healthy neurotransmitter activity in the brain and clinical studies have shown that it relieves occasional headaches. The amino acid chelate included in this supplement is better absorbed for greater benefits. Boswellia is uniquely formulated for up to 10 times higher levels of key compounds than plain boswellia to provide better pain relief. DLPA helps support the effects of endorphins and enkephalins the feel good chemicals in the body. Vitamin B6 as Pyridoxal-5Phosphate (P-5-P) can be readily used by the body because it is already in the bioactive form. Vitamin B6 is a factor in serotonin production and relaxation. Sixty tablets have an MSRP of 45.95. For more information call (866) 598-5487 or visit www.europharmausa.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Oh My Ghee Popcorn DANBURY CT--Artisanal gourmet ghee brand Fourth & Heart has partnered with innovative snack company LesserEvil to craft the first to market ghee popcorn snack. According to the company the new product Oh My Ghee is delicious organic butter flavored popcorn that will showcase Fourth & Heart s premium grass-fed ghee for sensational flavor. Oh My Ghee brings together a pure and simple ingredient line-up of organic popcorn Himalayan pink salt and savory Fourth & Heart original recipe ghee to boost the flavor factor and pump up the nutritional profile. One 5-oz. bag has an MSRP of 3.99. For more information call (203) 529-3551 or visit www.lesserevil.com. 48 VITAMIN RETAILER Purpose-Filled Teas BASALT CO--Purpose-Filled Teas by Two Leaves and a Bud are whole leaf tea sachets packed with powerhouse organic ingredients grown out in the sunshine not in a lab. There are no added sugars or sweeteners just dried fruit herbs and tea. Brew them hot or infuse in cool water. Flavors include Organic Detox Organic Invigorate Organic Hydrate and Organic Energize. One percent of sales are donated to ProtectOurWinters.org. A box of 15 sachets retails for 8.99. For more information call (970) 927-9911 or visit www.twoleavestea.com. WWW.VITAMINRETAILER.COM AUGUST 2017 Wine Tumbler and Wine Bottle BEND OR--Enjoy wine anywhere with the durable 10-oz. Wine Tumbler by Hydro Flask. The refined shape is comfortable in your hand and features an insulated press-in lid to reduce spills and a no-drip lip for worry free sips according to the company. Pro-grade stainless steel won t retain or transfer flavors and is tough for any adventure. TempShield insulation maintains temperature for hours and preserves wine integrity. Hydro Flask also offers the 25-oz. Wine Bottle. Pro-grade stainless steel construction offers pure taste no breakage and protection from heat and light. An insulated leak proof cap and TempShield insulation keep sippables the ideal temperature for hours. The Pure Pour opening delivers drip-free pours and easy filling. Familiar lines and a modern shape offer easy packability and silicone at the base creates traction for slippery surfaces and clank-free handling. The MSRP for the tumbler is 29.95 while the wine bottle retails for 37.95. For more information call (888) 584-9376 or visit www.hydroflask.com. LoveBug Probiotics NEW YORK NY--LoveBug Probiotics introduced multiple products including Little Ones. Little Ones helps to repopulate the gut with good bacteria for healthboosting benefits plus more it is formulated for children 4 years and up to help to boost immunity and aid in digestion and metabolism. It also features BIO-tract a patented delivery technology scientifically developed to be 15 times more effective in getting microorganisms past the stomach acid barrier and to their final destination in your digestive tract where they do their health-boosting work. Little Ones is nonGMO gluten- lactose- and sugar free. The MSRP for the various products range from 29.99 to 34.99. For more information call (917) 575-8908 or visit www.lovebugprobiotics.com. RE-CON DENVER CO--After extensive research MusclePharm has reformulated Re-Con to include Groplex and VitaCherry Sport. Currently Re-Con is the only workout recovery product available that includes these ingredients according to the company. GroPlex developed by Glanbia a leading creator of ingredient solutions for the food beverage and supplement industries is a unique complex of dairy proteins and peptides that are high in protein but low in fat and carbohydrates. GroPlex has been shown to cause a release of the anabolic or muscle building hormone insulin which can improve the delivery of nutrients to muscle and activates the muscle growth pathway (MTOR) for muscle synthesis. VitaCherry developed in collaboration with Futureceuticals VDF is a carefully processed whole tart cherry which has traditionally been used by athletes for recovery and to promote reduction in muscle soreness. The retail value for a 2.25-lb. tub (30 servings) is 39.99. For more information call (800) 292-3909 or visit www.musclepharm.com. ProViotic NEW YORK NY--Juice Press s ProViotic is a powerful vegan and organic probiotic that s scientifically proven to kill approximately 99 to 100 percent of bad bacteria according to the company. The organic food and beverage retailer worked with researchers at Harvard Medical School to develop this unique ProViotic that contains a specific strain of L. bulgaricus which effectively supports the digestive and immune systems. Sourced from a flower and grown and replicated in organic vegetable juice the ProViotic s good bacteria have the longest safety track record of any probiotic. It was discovered more than 100 years ago and has a perfect safety record as recognized by the USFDA. Thirty capsules retail for 40 while other sizes are also offered. For more information call (212) 777-0034 or visit www.juicepress.com. Organic Functional Fuel Plant Protein Bars MADISON WI--Ona bars are handcrafted in Madison WI using simple high-quality ingredients. Each bar in Ona s Functional Fuel line is made with a blend of sunflower and pumpkin protein as well as a variety of nuts and seeds that offer their own protein and healthy fats. Ancient Energy also has adaptogens reishi and ashwagandha (which are said to help reduce stress and promote muscle recovery) maca (a source of clean energy) and L-theanine (a relaxant to balance the energizing effects of the maca). Each bar contains 1 billion CFU of GanedenBC30 probiotics the recommended amount to support digestive and immune health while enhancing protein utilization. The 1.8-oz. bars retail for 2.99 each. For more information call (970) 800-3957 or visit www.onatreats.com. VITAMIN RETAILER 49 Beetology BAYONNE NJ--First out of the gate comes a sweet healthy beverage made from one of nature s untapped nutritional powerhouses beets. Beetology is a new line of delicious organic cold pressed juices from Kayco and it s leading the pack of good-for-you products that offer all the clean attributes health-conscious shoppers demand along with an amazingly delicious crisp and refreshing taste according to the company. This line of 100 percent cold pressed beet juices are artfully layered with the mildly sweet flavor of natural beets and sophisticated flavors like kale celery coconut ginger tart cherry bilberry juice and more. One 8.45-oz. glass bottle has an MSRP of 3.99. For more information call (718) 369-4600 or visit www.kayco.com. AUGUST 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS Enhanced Maple Waters & Maple Sweetened Teas ISLAND POND VT--The Maple Guild s Enhanced Maple Waters are more than just sap in a bottle. Thanks to Mother Nature maple sap has trace elements of vitamins and minerals but the Maple Guild brings the health benefits to a new level by adding antioxidants electrolytes B vitamins and natural fruit flavors for consumers to have choices. Customers can find the Enhanced Maple Waters in CranberryPomegranate Blueberry and Citrus with more flavors to follow shortly. At only 45 calories per serving The Maple Guild s Maple Sweetened Iced Teas are a new twist on a classic drink with the maple providing a natural sugar that creates a low-glycemic beverage. The iced teas are organic Fair Trade real brewed teas that are sweetened only with the Maple Guild s organic steam-crafted Grade A golden Vermont maple syrup to create a subtle sweetness and clean taste. The Maple Sweetened Iced Teas are available in nine flavors including Black Tea Green Tea and Green Tea with Ginger. The MSRP for the maple water ranges from 3.29 to 3.59 while the sweetened teas have a retail price ranging from 2.99 to 3.39. For more information call (802) 723-6753 or visit www.mapleguild.com. L-Carnitine Fuel 1500 BOCA RATON FL--L-carnitine is a naturally occurring amino acid used by top athletes to promote fat burning sports performance energy and stamina. Twinlab L-Carnitine Fuel 1500 concentrates this critical nutrient into a fastabsorbing and convenient liquid designed to deliver the power of this amino acid quickly. Delicious on its own it s also a great addition to power up smoothies and juices. Whether you re a triathlete body builder marathon runner or an avid yoga practitioner everyone wants lean muscle. With 1 500 mg of clinically tested L-carnitine per serving this powerful formula delivers for better endurance with no fat no carbs no sugars and the main ingredient is clinically tested. L-Carnitine Fuel 1500 comes in three mouth-watering new flavors Sour Apple Twisted Orange and Wild Berry. Two daily servings help support fat burning and energy when used as part of a healthy diet and exercise program. A 16-oz. bottle has an MSRP of 18.69. For more information call (561) 443-5301 or visit www.twinlab.com. Immune Oxylent WATSONVILLE CA--Our bodies have the ability to strengthen our immune systems via proper supplementation and Immune Oxylent (Vitalah) has been designed specifically for this purpose. It provides our bodies with the necessary tools to combat these external threats that can make us not feel optimal. With a superior combination of antioxidants electrolytes vitamins and minerals Immune Oxylent is a comprehensive formula that you can take on the go to help keep you feeling your best--anywhere. Flavors include Blackberry-Lemon Boost Raspberry-Lemon Boost and Tangerine-Lemon Boost--Stick packet boxes containing 30 single servings have an MSRP of 25.95 each. For more information call (877) OXYLENT or visit www.oxylent.com. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. NATURALMEDICINE (Continued from page 47) especially during the initial phase of gluten and or casein avoidance. Look for products that provide DPP-IV. This enzyme targets both gliadin and casein and is resistant to breakdown by other digestive enzymes. DPP-IV is thought to be one of the key enzymes responsible for the digestion of these proteins and is known to be found in lower amounts in the intestinal lining of individuals with gluten sensitivity and intolerance. In fact there is an inverse relationship between the level of DPP-IV and intestinal damage in people with gluten sensitivity. In other words the lower the 50 VITAMIN RETAILER DPP-IV the more significant the damage to the intestinal lining. Preparations containing DPP-IV are often recommended to safeguard against any hidden sources of gluten. natural approaches is often the best route to elimination of these bothersome (and sometimes embarrassing) symptoms. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit www.doctormurray.com. Final Comments Digestive complaints affect nearly 100 million Americans. In most cases the symptoms reflect disturbed digestive function or food intolerance rather than an underlying disease. Functional GI disorders include occasional indigestion or heartburn functional dyspepsia excessive flatulence and IBS. Supporting digestion by using digestive enzyme preparations and other WWW.VITAMINRETAILER.COM AUGUST 2017 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Healing Spirituality A Practical Guide to Understanding and Working with Bach Flowers Healing Spirituality serves as a practical guide and working tool for the implementation of Bach Flowers into a person s daily life. Edward Bach s original work has been carefully preserved but the increase in the vibrational frequencies of the Earth affects the information and healing potential brought forth by the Bach Flowers. Therefore the information has been adjusted to the changes occurring on the planet at this time. This handbook includes The system of Bach Flowers explained in detail Bach Flowers and vibrational healing Edward Bach s life beliefs and philosophy of life and healing Detailed description of all Bach Flowers Working guide and practical information on how to integrate Bach Flowers into your daily lifestyle Instructions for creating your own Bach Flower essences And much more Author Gudrun Penselin M Ed M Phys Ed Pages 264 Price 23.95 (paperback) Publisher Rainbow Healing Publishing Contact Gudrun Penselin gudrun rainbowhealing.ca ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Continental Vitamin Company King Bio Natural Factors Natural Factors Natural Factors Nature s Plus Nordic Naturals North American Herb & Spice North American Herb & Spice Now Foods Oregon s Wild Harvest Pacific Resources Intl. Protexin Scandinavian Formulas Inc. Wakunaga of America White Mountain Foods Xlear Inc. PAGE C4 9 31 13 15 17 29 7 C2 11 C3 32 33 23 5 1 24 3 PHONE (281) 240-3332 (800) 421-6175 (800) 237-4100 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 645-9500 (800) 662-2544 (800) 243-5242 (800) 243-5242 (888) 669-3663 (800) 316-6869 (805) 684-0624 (800) 899-3413 (800) 688-2276 (949) 855-2776 (866) 901-4711 (877) 599-5327 WEB www.vitaminretailer.com bluebonnet www.vitaminretailer.com cvc www.vitaminretailer.com kingbio www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturesplus www.vitaminretailer.com nordicnaturals www.vitaminretailer.com nahs www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com oregonswildharvest www.vitaminretailer.com pacificresources www.vitaminretailer.com probioticsinternational www.vitaminretailer.com scandinavian www.vitaminretailer.com wakunaga www.vitaminretailer.com whitemountainfoods www.vitaminretailer.com xlear INDUSTRYEVENTS September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 www.expoeast.com September 25-29 SupplySide West Mandalay Bay Las Vegas NV west.supplysideshow.com November 30-December 3 SOHO Expo Gaylord Palms Hotel and Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org AUGUST 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Back Talk THIS MONTH Judy K. Gray is the founder and owner of North American Herb and Spice (NAHS) a company specializing in chemical-free wild organic whole-food supplements for the last 30 years. Gray is the author of books on achieving physical emotional and spiritual health including Kids Need Care and The Greatest Treasure of All. Gray and NAHS have donated funds for two Maasai Maas villages to build schools and wells. The company also supports the National Tiger Sanctuary in Saddlebrook MO and many other charitable endeavors. Kenya is the 62nd country that Gray has visited. WITH JANET POVEROMO helped so many people starting with my own family members whose health was seriously compromised. It evolved from there with other Mediterranean spice extracts such as the juice of wild oregano the whole crude wild oregano herb with wild Rhus coriaria wild rosemary extracts and wild sage extracts. Thus I developed the whole food edible herb spice oil category. More recently in keeping with this trend I have introduced wild turmeric and wild ashwagandha extracts. Plus NAHS was the first to bring to the world supplements based on wild chaga. Recently there have been several key innovations notably the creation of the whole food unprocessed hemp extract line Hempanol including Hempanol-CF and Hempanol-PM along with the truly wild turmeric plus hemp extract complex Canacurmin available as sublingual drops. What are the company s philanthropic efforts NAHS s greatest philanthropic effort is the quality and calibre of its supplements which come to the aid of people all over the world. Even so the company has achieved many major milestones in philanthropy including the full support of the National Tiger Sanctuary in Saddlebrook MO the planting of thousands of trees in southern Canada along the Credit River and more recently the creation of schools in Turkey and Africa and the discovery and tapping of water wells for Kenyan Masaai villagers. As well NAHS manages several tree and wilderness set-asides throughout the world for instance in Turkey and Canada keeping the wilderness safe from human encroachment. We also respond quickly when disasters occur with funds and supplement support. Likewise local food banks and shelters are given our aid and support. It is our goal every year to find ways to further a better life and caring for humans and animals at home and across the world wherever the need is most prevalent. We also promote the care of our planet. We ve cleaned trash and dangerous debris out of the forests so the animals can survive and thrive in their environment. We all need to work together to make the world a better place. You are known to be a very frequent traveler. How do you stay healthy during your trips After barely surviving some treacherous wilderness trips I learned if nothing else to always travel with my Oreganol. Not only does it protect against cuts burns bites and wounds it also makes food and water safe to eat and drink anywhere. It s alright to eat and drink the natural forage such as fruits vegetables and meat if desired if you take precautions as I do with GermaClenz spray Oreganol before I eat and HealthBac at bedtime. Poor sanitation is one of the biggest dangers. Further to stay strong and healthy especially while traveling avoid all chemicals junk food sugar and alcohol. Rest well and stay hydrated with clean water. If unsure about cleanliness a few drops of Oreganol will sterilize the germs and kill the parasites. Be very particular about cleanliness or there is a price to pay with exposure to unknown and unusual pathogens. When that happens there is always Oreganol to the rescue. It always works. I end up taking care of everyone on remote trips like the one I just returned from in Africa. Question Answer Judy K. Gray Founder Owner North American Herb and Spice 13900 W Polo Trail Dr. Lake Forest IL 60045 Phone (847) 473-4700 Question Answer Question Please describe the beginnings of NAHS. How and why did you start the company How is it evolving It began as a dream and desire to make this world better by creating powerful naturally based whole food supplements. Especially as a master s of science in nutrition I wanted supplements that were effective at supporting health in a dramatic way being dissatisfied with what I had been using from other companies. Then I realized that wild plants growing in undisturbed soil in remote regions were the sources of the most potent natural therapies. Harvesting these I found them effective and started the company. It really got its start when I invented the edible daily use oil of wild oregano. It proved so potent and 52 VITAMIN RETAILER Answer Extra Extra Visit www.vitaminretailer.com to see a video of Gray on a recent trip to Africa. 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