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Description: In This Issue: Relishing Sleep, Healthy Blood Sugar, Science of Supplements, and Curcumin & the Heart

www.vitaminretailer.com V SO ISIT BO H OT O US H EX AT 1 PO 21 8 Don t miss a single issue of VR in 2017...go online to renew your free subscription today VitaminRetailer.com November17 Go to www.vitaminretailer.com nahs for info about this advertiser Go to www.vitaminretailer.com wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS NOVEMBER17 VOLUME 24 NUMBER 11 32 36 52 60 Features 32 Relishing Sleep Consumers turn to natural products for less worry and more shut-eye. Gluten-free and Allergyfriendly Bonus Winter Edition 40 44 47 48 Special Report Product Focus ACG Update New Products 36 Supporting Healthy Blood Sugar With a variety of products available and more knowledgeable consumers retailers want to keep up to date when it comes to information on maintaining healthy blood sugar levels. 60 Science of Supplements Winter Issue This special section of Vitamin Retailer comes in response to the industry s desire for more information--retailers wanting more information about the products they sell and manufacturers wanting to offer the science that backs the effectiveness of their products. Visit VitaminRetailer.com FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter VitaminRetailer.com Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 11 November 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com. Back Issues & Single Copies For order information contact (732) 432-9600 or general vitaminretailer.com. August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 8 30 50 Off the Cuff Legalities Retail Fundamentals Supplement Science 52 55 56 Health & Nutrition Product Spotlight Natural Medicine Departments 6 14 24 26 28 Hot Sellers Industry News Association News Expo East Wrap Up Research Update 76 79 79 79 80 New Products Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com xlear for info about this advertiser OFFTHECUFF Talk to Your Doctor s the caretaker of my elderly mother several years ago I often suggested supplements and homeopathic remedies to her as needed-- with the OK from her doctors. We found natural products were quite effective and didn t have the side effects of some of the prescription medications she had taken in the past. So the recent headline on the Canadian website Medical News Bulletin Approximately 50 percent of the U.S. adult population particularly older adults use dietary supplements to enhance their health and well-being made sense to me. The article s author Natasha Tetlow PhD noted that financial social and health issues affecting older adults over 60 years old can lead to poor dietary habits which often coincides with worsening health conditions. For this reason many older adults use dietary supplements to help meet the recommended dietary intakes of various micronutrients. Yet this can present serious health issues. Supplementary nutrients can cause individuals to exceed the recommended tolerable upper intake levels as many foods are already fortified with micronutrients. In addition when taken in combination with prescription medications the resulting drug supplement interactions can cause adverse health effects. It is for these reasons that dietary supplement use should be monitored however information regarding dietary supplement use is typically not shared with health care providers. Tetlow pointed to a recent study published in The Journal of Nutrition in which researchers looked at why dietary supplement use is so high in older U.S. adults and whether particular subgroups were more likely to consume these. The researchers considered how various demographics (sex age race education income) lifestyle (physical A activity smoking status alcohol consumption) and health factors (health and insurance status prescription medications taken in the past 30 days) influenced dietary supplement use in a cohort of 3 469 adults aged 60 years and above. The frequency and motivation for using dietary supplements in a 30-day period were also assessed. Those who were more likely to use supplements individuals over 70 years old from non-Hispanic white and Asian backgrounds tended to use the supplements to improve and maintain health rather than supplement their diets. However an issue associated with dietary supplement use is that many individuals taking prescription medications do not seek guidance from their health care physicians Tetlow noted. This leads back to an Off the Cuff article I wrote in September titled Poison Control in response to a study that found calls to poison control centers in the U.S. due to exposures to dietary supplements rose by nearly 50 percent between 2005 and 2012. The research found that a majority of those calls involved children being exposed to supplements. The report published in July in the Journal of Medical Toxicology called for an increase in regulation by the U.S. Food and Drug Administration for certain supplements that were associated with high amounts of toxicity. Whether or not more regulation is the answer remains to be seen. In the meantime the Council for Responsible Nutrition (CRN) recommended that consumers store dietary supplement products in safe places out of a child s reach. CRN also recommends that consumers talk with their doctor or pediatrician about their family s supplement use. I believe this holds true for everyone--no matter their age. I think it is wise for retailers to remind all customers young and old to let their health care professionals--doctor pharmacist nutritionist etc.--know they are taking dietary supplements. Publisher Daniel McSweeney Editorial Director DanM VRMmedia.com Associate Russ Fields Publisher RussF VRMmedia.com Advertising Gary Pfaff Sales Manager GaryP VRMmedia.com Editor-in-Chief Janet Poveromo JanetP VRMmedia.com Managing Editor Shari Barbanel Gluten-free ShariB VRMmedia.com Section Editor Associate Nicholas Saraceno Editor NicoS VRMmedia.com Art Director Robert Certo Production Manager RobertC VRMmedia.com Production Assistant Bryan Zak Graphic Designer BryanZ VRMmedia.com Contributing Writers Claire Baker Gene Bruno MS MHS Hilary Daninhirsch Terry Lemerond Michael T. Murray ND Cheryl Myers Steven Shapiro Esq. Circulation Rosie Brodsky Manager Rosie StarkServices.com VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info VRMmedia.com www.vitaminretailer.com Daniel McSweeney DanM VRMmedia.com information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs magserv.com www.vitaminretailer.com Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. www.twitter.com www.facebook.com www.linkedin.com www.instagram.com www.pinterest.com vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. The Country Life Coenzyme B-Complex (Advanced) is selling so well because it contains all of the proper forms of the B vitamins. --Holly Prugar Supplement Manager Buyer The Mustard Seed Natural Market NORTHEAST SOUTHEAST THE MUSTARD SEED NATURAL MARKET Watertown NY VITAMIN MINERAL SUPPLEMENT Blood Builder by MegaFood SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturally EuroPharma HERBS BOTANICALS Red Beet Crystals by Flora FUNCTIONAL FOOD BEVERAGE Elixir Drinks by REBBL PERSONAL CARE Essential Oils by NOW HOT PRODUCT OF THE MONTH Coenzyme B-Complex (Advanced) by Country Life SUE S SUPERNUTRITION INC. Harrisonburg VA VITAMIN MINERAL SUPPLEMENT mykind Organics Organic Plant Calcium by Garden of Life SPECIALTY SUPPLEMENT Cholesterol Complete by Biospec Nutritionals HERBS BOTANICALS Super Sinus Aide Tincture by Sue s Super Nutrition FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Bragg PERSONAL CARE Rich s MSM Lotion by Rich Distributing HOT PRODUCT OF THE MONTH Glucose-IR by Biospec Nutritionals MIDWEST CENTRAL BRAZOS NATURAL FOODS Bryan TX VITAMIN MINERAL SUPPLEMENT B-Complex by Bluebonnet SPECIALTY SUPPLEMENT All Elderberry Products HERBS BOTANICALS Boswellia by Himalaya Herbal Healthcare FUNCTIONAL FOOD BEVERAGE Bone Broth by Pacific Foods PERSONAL CARE Activated Charcoal Whitening Toothpaste by My Magic Mud HOT PRODUCT OF THE MONTH Enlighten Mint by Guayak HEALTH NUTS Gulfport MS VITAMIN MINERAL SUPPLEMENT mykind Organics Gummies by Garden of Life SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturally EuroPharma HERBS BOTANICALS Black Seed Oil by Amazing Herbs FUNCTIONAL FOOD BEVERAGE Synergy Organic Kombucha by GT s Living Foods PERSONAL CARE Indian Healing Clay by Aztec Secret HOT PRODUCT OF THE MONTH BioSil by Natural Factors NORTHWEST WEST OCEANA NATURAL FOODS COOPERATIVE Newport OR VITAMIN MINERAL SUPPLEMENT Vitamin D by NOW SPECIALTY SUPPLEMENT Elderberry Boost by Abiqua Naturals HERBS BOTANICALS Turmeric with Meriva by Source Naturals FUNCTIONAL FOOD BEVERAGE Protein Superfood by Amazing Grass PERSONAL CARE Everyday Shampoos and Lotions by Alaffia HOT PRODUCT OF THE MONTH Acidophilus Pro-96-Blueberry (Liquid) by Nature s Life SHERI S SONSHINE NUTRITION CENTER Lodi CA VITAMIN MINERAL SUPPLEMENT Vitamin Code Raw Iron by Garden of Life SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturally EuroPharma HERBS BOTANICALS mykind Organics Plant Iron & Organic Herbs by Garden of Life FUNCTIONAL FOOD BEVERAGE Zero Calorie Soda by Zevia PERSONAL CARE Lavender Essential Oil by NOW HOT PRODUCT OF THE MONTH Raw Probiotics Ultimate Care by Garden of Life Retailers interested in having their stores featured in Hot Sellers can visit vitaminretailer.com hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com nabancard for info about this advertiser LEGALITIES By Steven Shapiro Esq. f your company has an online presence or just uses a computer in its daily operations you need to be worried that there are bad people out there who see you as an opportunity to be exploited. It does not matter that you may only be a small company or even a retailer with a single location. In this day and age virtually every business is an e-business. With this in mind recent hacking attempts have shown that no company whatever its size can consider itself immune from attack. An example of how small of a target can be vulnerable to hacking consider that internet security firms have confirmed the existence of ransomware posing as a Pokemon Go related app. This malware inserts itself into a user s cell phone encrypts all data stored therein and presents a demand for payment of 0.01 bitcoin (about 57). One variation of this type of malware also creates a backdoor into a I phone s windows operating system potentially allowing a third party to take control of the phone. Internet security experts have not determined why this is being done. It is estimated that more than two million users have downloaded malware directly from the Google Play Store into their androidbased devices. As to the potential risk to your business consider first does your company have an online website where it sells products and obtains customer payment order history and contact information Second even if your company does not maintain a website does it use a computer to maintain data about its employees such as health information salary history or social security numbers Third does your company maintain its product information inventory purchasing and sales and financial data on computer Fourth does your company use internal email or texting Fifth can employees bring their own devices to work and or can they use company computers for personal email shopping or merely searching the web Risk Reduction Any one of these factors alone can make your company vulnerable to a variety of hacking attacks but there are steps that can be taken which can help to reduce the risk and to protect your valuable computer information. According to the Second Annual State of Ransomware Report United States published in July 2017 by Malwarebytes an anti-malware software company [a]mong small to midsized organizations that have experienced a successful infiltration of the corporate network by ransomware 20 percent reported that they had to cease business operations immediately and 12 percent lost revenue both slightly lower than the global average. Further the report notes that 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com cvc for info about this advertiser LEGALITIES small companies are frequent targets and ransomware demands on such companies can be for as little as 1 000 or even less. The problem for these companies is not only making the decision whether to pay the ransom it is also the significant amount of time that the company may be without its computers. This results in loss of business and damage to customer confidence. For example the last thing that any company wants is to have to inform its customers or employees that their personal information was hacked which is exactly what many state laws require them to do. Ransomware is a unique type of malware that does not seek to steal or destroy data from a computer system. Instead once activated it locks the computer blocking users from accessing information stored within. Thus any business that stores data on a computer or that needs a computer for its daily operations is vulnerable to ransomware. In the case of a ransomware attack it does not matter that a business does not store any personal financial information or health data on its systems--all that matters is that computers are needed to keep things up and running. Ransomware can be unknowingly downloaded when visiting malicious or infected compromised websites. It can also get into a system through other malware inserted onto a single user s computer (for example a thumb drive ) or more commonly by an unwitting user opening an attachment to spam email. Each one of these routes of attack relies on lack of discipline by curious computer users and highlights the need for organizations to educate employees to understand the need to exercise care in visiting websites and opening suspicious email attachments and avoiding anything that raises suspicions or just does not seem right. There are generally two types of ransomware one locks a system s computer screens and the other seeks out and ties up files that are likely to be important such as documents data bases and spreadsheets. In either case all known attacks have been accompanied by a demand for payment usually in electronic currency such as bitcoins. A second form of hack is even more insidious. This is when the hackers actually breach company computers for the purpose of obtaining sensitive customer business or employee data. One of the first big breaches of this type occurred in 2005 when shoe discounter DSW Inc. was hacked. DSW had used computer networks to obtain authorization for credit and debit card as well as check purchases at its stores and to track inventory. When the company notified consumers of the breach the Federal Trade Commission (FTC) also learned of the breach and opened an investigation. The investigation resulted in an administrative complaint against the company alleging that its various failures to adequately safeguard sensitive information by storing it in multiple files when it was no longer needed failing to use readily available security measures to limit access to its systems and storing information in unencrypted files that could be easily accessed Go to www.vitaminretailer.com reddremedies for info about this advertiser 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com procana for info about this advertiser LEGALITIES using a commonly known user ID and password were unfair acts or practices in or affecting commerce in violation of Section 5(a) of the FTC Act 15 U.S.C 45(a). The FTC alleged that DSW s failure to secure customers sensitive information was an unfair practice because it caused substantial injury that was not reasonably avoidable by consumers and not outweighed by offsetting benefits to consumers or competition (www.ftc.gov news-events press-releases 2005 12 dsw-inc-settles-ftc-charges). The company s settlement with FTC required it among other things to maintain a comprehensive information security program that includes administrative technical and physical safeguards and to have third party audits of its systems performed every two years for the 20 years as well as reporting regularly to the FTC. So if you fail to adequately protect your business computers you not only have to be concerned with the loss to your business and the loss to your customers (and possible lawsuits or other compensation)--you may find yourself having to deal with the FTC in addition to state or local consumer protection authorities. The most recent data breach in the news involves Equifax one of the three major credit reporting firms in the United States. The breach occurred from mid-May through July of 2017 during which the hackers accessed names Social Security numbers birth dates addresses and in some instances driver s license numbers of approximately 143 million people. It is reported that also stolen was credit card numbers for about 209 000 people and dispute documents with personal identifying information for about 182 000 people. Obviously the fallout from this data breach will continue for many months if not years to come. establish a robust cyber-security protocol. However the ultimate cost of the failure to do so can be devastating. A single attack has the potential to put a small business out of operation for a long period of time potentially causing fatal damage to its operations. Compounding the problem is that many small businesses do not have access to skilled IT personnel on staff meaning that the initial response to a ransomeware (or any kind of cyber) attack is often handled by someone without the expertise to deal with the situation effectively. unsecured guest Wi-Fi for visitors but personal and company data should only be sent on Wi-Fi with an encrypted password. Another real protection is to practice safe computer use. All employees should be trained in basic internet security precautions. This includes not opening emails from unknown sources and especially not clicking on unknown links or opening unknown attachments. Employees should not bring unauthorized memory sticks into the business nor should they click on links to unknown websites. The use of strong and unique passwords for both personal and business accounts and devices that change periodically are highly recommended. Training and reminding staff of these very basic precautions can greatly reduce a company s risk of learning about ransomware and data stealing the hard way. Finally everyone should maintain an external backup to their computer systems that backs up data on a frequent and regular basis. As frustrating a ransomware may be its devastating affect can be greatly blunted if there is a complete backup to the locked data. If you have been the victim of a hack the FTC has two guides available for business and individuals that contain very helpful information. Data Breach Response A Guide for Business www.ftc.gov system files documents plain-language pdf-0154_databreach-response-guide-forbusiness.pdf. Data Breaches--What to Know What to Do www.bulkorder.ftc.gov publications data-breaches-what-know-whatdo. VR Steven Shapiro is of counsel to Rivkin Radler LLP (www.rivkinradler.com ) and a partner of Ullman Shapiro & Ullman LLP (https www.usulaw.com ). His practice focuses on the dietary supplement natural products industries with a particular emphasis on FDA and FTC compliance issues including labels labeling and advertising claims. Unfortunately small businesses often make the easiest targets for these kinds of attacks. They often believe that they lack the resources to establish a robust cyber-security protocol. Certainly the first recommendation is to take the time to speak with a qualified IT person who can examine your system and discuss potential vulnerabilities and possible safeguards. But that aside there are many simple low cost precautions that can go a long way in helping to safeguard your business and personal computer systems. Everyone should be updating computer operating systems and other software frequently if not automatically. The purpose of many of these updates is to address potential vulnerabilities that have been discovered in the programs. Also maintain up-todate security programs including antivirus and anti-malware anti-spyware and a firewall. Do not use an unsecured Wi-Fi. It is extremely easy for hackers to intercept data on an unsecured Wi-Fi. You may have an Safeguards On the one hand you may still be thinking that your company is too small to be concerned about computer hacking. On the other hand you may be thinking that if the largest and most secure companies can t safeguard the data what can you do Unfortunately small businesses often make the easiest targets for these kinds of attacks. They often believe that they lack the resources to 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com europharma for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Sprouts Announces New Store Opening Including One in Maryland prouts Farmers Market announced nine new locations scheduled to open in the first quarter of 2018 including its first store in Maryland. Sprouts will open approximately 30 new stores across the country in 2018. The new Sprouts stores will open at the following locations Albuquerque NM 5600 Coors Blvd. N.W. Ellicott City MD 9150 Baltimore National Pike Fayetteville NC 2810 Freedom Parkway Dr. Green Valley AZ 18755 S. Nogales Highway Las Cruces NM 2350 E. Lohman Ave. Mesa AZ 3150 N. Recker Rd. Sacramento CA 2810 Del Paso Rd. S dates and hiring information will be shared at a later date. For more information visit www.sprouts.com. Tempe AZ 931 E. Elliott Rd. Valrico FL 3309 Lithia Pinecrest Rd. The new Maryland store represents the company s first opening in the midAtlantic region of the country and brings the total number of states with Sprouts locations to 16. Each store will bring approximately 120 new career opportunities to its local neighborhood. Grand opening FTC Complaint Against Quincy Bioscience Dismissed n September 29 Judge Louis Stanton of the U.S. District Court in the Southern District of New York dismissed the Federal Trade Commission (FTC) and the New York Attorney General s (NYAG) complaint against Wisconsin-based Quincy Bioscience the maker of Prevagen. In January the FTC and the NYAG charged the marketers of the dietary supplement Prevagen with making false and unsubstantiated claims that the product improves memory provides cognitive benefits and is clinically shown to work. The federal court complaint alleged that the defendants enticed consumers to spend anywhere from 24 to 68 for bottles of 30 supplement pills by touting the product s active ingredient--a protein derived from jellyfish--to improve memory and reduce memory problems associated with aging. The complaint noted that the supplement is widely available at major retailers such as Amazon CVS the Vitamin Shoppe and Walgreens and is also sold directly on Quincy Bioscience s websites. The company s product sales have topped 165 million according to the complaint. John Villafranco partner at Kelley Drye and counsel representing Quincy Bioscience in the complaint released the following statement We are very pleased with the Judge s decision today. We continue to believe that Quincy Bioscience has presented substantial evidence in support of its claims about Prevagen. For more information visit www.quincybioscience.com. O TuneUpDocs Program Introduces a New Paradigm for Medical Checkups aving a regular health checkup may be a good idea but it s tied to an outmoded approach to wellness. Looking to see if you have it yet -- it being some deadly disease. In reality checkups rarely offer anything that actually helps a person feel better. Research published over the last two years has even suggested that most health care screening tests with the exception of checking blood and eye pressure diabetes and colonoscopy may cause more harm than good. In this light it s the perfect time to evolve from doing check-ups to TuneUps. TuneUpDocs developed by board certified internist Jacob Teitelbaum MD was announced at Natural Products Expo East in the Baltimore Convention Center in September. TuneUpDocs revolutionizes the standard approach to health care by expanding the medical toolkit and providing scientifically proven effective ways to optimize and maintain health improving quality of life and longevity said Teitelbaum H author of seven books including From Fatigued to Fantastic and the Beat Sugar Addiction NOW series. Comprehensive medicine is the cornerstone of our program--which means incorporating the best of conventional and alternative medicine to optimize health. So people can die very young--but very late in life. TuneUpDocs starts with a free five to 10-minute online health quiz which is used to create a personalized comprehensive road map for overall health. TuneUpDocs provides individualized recommendations and health tips that will leave people feeling young and healthy at any age. People can incorporate most of these recommendations on their own. The program will also provide the names of TuneUpDocs-trained health care practitioners nationwide. For more information visit www.tuneupdocs.com. 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com vibrant for info about this advertiser INDUSTRYNEWS Bioforce USA Opens Brand Marketing Headquarters in NYC ioforce USA (New York) announced the opening of its new marketing office in New York NY. Located at 135 E. 57th St. the new office supports brand development for the six companies Bioforce USA represents exclusively in the U.S. including Annemarie B rlind A. Vogel Bionorica Herbatint Sanhelios and Secure. New York City is the heart and soul of consumer marketing--where most of the major brand marketers create and conduct business said Pierce Sioussat president and CEO of Bioforce USA. NYC therefore is the logical place for us to work and grow the exclusive Bioforce USA brands. Bioforce USA s operational headquarters will remain in the bucolic Hudson Valley (New York) where it was B established in 1998. While we maintain our integral connection to the natural setting of the Hudson River Valley the new office brings us closer to the hub of our industry and global CPG commerce added Sioussat. With the opening of the Manhattan office professional staff is also expanding. Georgiana Rowley joins the New York team as brand manager for Annemarie B rlind skin care products. Rowley brings more than 10 years of brand sales marketing and business development experience as well as five years as an entrepreneur in the fashion accessories industry. Georgiana brings a depth of focus to the B rlind brand that will be increasingly important as we navigate the competitive natural products skin care landscape. She will ensure that our retailer support programs are robust that our offerings remain current and relevant and that we are positioned to continue building what is already one of the industry s most successful iconic beauty brands said Sioussat. For more information visit www.bioforceusa.com. GNC Names Ken Martindale Permanent CEO NC Holdings Inc. (Pennsylvania) a retailer of health and wellness products announced that its board of directors has appointed Ken Martindale as CEO. Martindale succeeds interim CEO Bob Moran who has been elected non-executive chairman of the GNC board and will work closely with Martindale to ensure a smooth leadership transition and continued execution of GNC s successful transformation plan. As part of the transition Michael F. Hines will step down as chairman but will remain on the board. These changes took effect September 11. Martindale most recently served as CEO of Rite Aid Stores and president of Rite Aid Corporation where he was instrumental in leading the company s transformation including the roll out of a new store format and an expansion of the company s loyalty program. Ken is a proven leader with deep retail expertise intimate knowledge of our business through his years of leadership with our partner Rite Aid and a record of success in transforming retail business models said Hines. I want to thank Bob for stepping in as interim CEO and for putting GNC on the right path. I am confident that Ken with the support of the talented GNC team Bob and the rest of the board will continue to deliver improved performance and drive value for shareholders. Martindale joined Rite Aid Corporation in December 2008 as senior executive vice president of merchandising marketing and logistics and was named senior executive vice president and COO in 2010. In June 2013 he was promoted to president and COO and took on the additional role as CEO of Rite Aid Stores in August 2015. Prior to joining Rite Aid he was co-president chief merchandising and marketing officer for Pathmark Stores Inc. For more information visit www.gnc.com. Natures Plus Supports The Nature Conservancy utrition brand Natures Plus (New York) is supporting The Nature Conservancy (based in Virginia) a global conservation organization as part of its Corporate Environmental Responsibility policy. Jim Gibbons president of Nature Plus said he is excited about this new relationship. Our goals are very much aligned with The Nature Conservancy. As part of our Corporate Environmental Responsibility policy we not only strive to source pure and organic ingredients for our consumers but we also seek business partners with stellar sustainable practices and environmental records. Gibbons continued In addition we will continue to help ensure preservation and protection of the environment ... and the diversity of life that exists within. The Natures Plus family hopes to further support The Nature Conservancy throughout 2017 by encouraging employees to get involved with numerous volunteer opportunities from beach cleanups to trail building and preserve maintenance and other environmental projects led by the organization. Geof Rochester managing director of The Nature Conservancy noted We work around the world to address the most pressing conservation threats by using scientific solutions to protect important lands and waters for nature and people. Brands can play an important role in educating and inspiring the public. We are thankful for Nature s Plus and its support. With companies like this we can work together to make the world will be a better place for their contribution. The Nature Conservancy protects more than 119 million acres and thousands of miles of rivers worldwide impacting conservation in more than 72 countries. For more information visit www.nature.org or www.naturesplus.com. G N 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com genacol for info about this advertiser INDUSTRYNEWS Texas-based Natural Product Retailers Manufacturers Struggle Through Storm n late August across a 300-mile stretch of southeast Texas millions of people grappled with the devastating effects of Hurricane Harvey that shattered rainfall records for the continental United States -- houses under water flooded roads that cut off entire neighborhoods a loss of power affecting thousands and fuel shortages--while millions of others began to assess the damage and figure out how to rebuild their lives according to a report by the New York Times. Health food stores and natural product manufacturers in the area also struggled through the storm--and worked to help those who were worse off--through the disaster. Retailer Ramona Billingslea of Betsy s Health Foods with two I locations in Houston and Spring TX donated the proceeds from the sale of its Betsy s Basics multis to J.J. Watts Houston Flood Relief Fund for a limited time. Although the stores were not flooded one location sustained a roof leak. We figure that the leak was fairly minor since the whole floor wasn t covered in water. Billingslea said. However she reported that road travel in the area was treacherous days after the rain subsided. Billingslea added We look forward to helping our customers and community bounce back by providing them the very best that healthy living has to offer. Seeing how all the civilians are pitching in to help out the overwhelmed first responders is one of the many reasons I m proud to be a Texan. Paul Colgin CEO of Source Vital Apothecary a manufacturer of natural HBA products based in Houston said the manufacturing facility never lost power and is located high enough that is escaped floodwaters. However four days after the start of the storm four of the company s 14 employees were still unable to leave their homes due to flooding. The company donated toiletry products such as body wash deodorant and female hygiene items to local shelters. Located in Sugar Land TX southwest of Houston Bluebonnet Nutrition stated that although the manufacturing facility remained dry many of the company s employees were evacuated from their homes. Diva International and Pomona College Offer a Viable Solution to Support Menstrual Sustainability anada-based Diva International announced its inaugural partnership with Pomona College in Southern California. The partnership addresses issues of menstrual equity and environmental waste reduction. The college is offering all students free access to The DivaCup a reusable menstrual care product. This initiative is the first of its kind for both Pomona College and Diva International. We are delighted that this partnership will increase conversation surrounding the importance of sustainability and menstrual equity said Sophie Zivku communications manager at Diva. Access to menstrual care is a growing concern. There is an expected 11.5 million women entering post-secondary education this fall in the United States alone (National Center for Education Statistics 2017). On average a person can spend upwards of 120 on disposable menstrual care products each year. Pomona College recognizes the importance of C providing students with an environmentally friendly and costeffective alternative. The DivaCup is easy-to-use comfortable and will not only save students money but will potentially remove more than 250 pounds of trash per person from the waste stream over a lifetime of use. Pomona s initiative with The DivaCup is simply awesome. Not only do I save money from not having to buy tampons every month I am also reducing my environmental impact in a huge way said studentathlete Alex Seidel. For me knowing I m not contributing to landfills every month is empowering Working with Pomona s EcoReps a student group dedicated to advancing sustainability on campus the initiative includes educational sessions focusing on health and the environment. Pomona College launched their partnership with Diva International during their annual Sustainability Festival in late September. Representatives from Diva were on campus to attend a series of events relating to menstrual care and sustainability. As part of the partnership launch on September 30 Pomona hosted a free Sustainability Career Panel open to the public. The panel included alumni who are making environmental and social advances in their careers. In addition Zivku spoke on the panel. For more information visit www.divainternational.ca and www.pomona.edu. 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com nutrigold for info about this advertiser INDUSTRYNEWS Iredale Mineral Cosmetics Ltd. Expands Into Neiman Marcus redale Mineral Cosmetics Ltd. (IMC Great Barrington MA) manufacturer of jane iredale The Skincare Makeup announced a retail partnership with luxury department store Neiman Marcus. The brand launched on NeimanMarcus.com in September and in-store at the Boston MA Charlotte NC and Plano TX locations. The full product category range will be offered in each door as well as online including the brand s new Skincare Supplements a complete range of targeted nutritional beauty supplements to support skin health. I jane iredale is a comprehensive line of makeup skin care and beauty supplements developed by clean beauty pioneer Jane Iredale. The brand promotes a holistic approach to beauty by combining nourishing skin care makeup that s good for the skin and vitamin-rich nutritional supplements into its offerings. As our customer s interest in clean and natural beauty rises we are thrilled to bring the high performing and innovative formulas found in jane iredale said Kelly St. John vice president division merchandise manager for beauty Neiman Marcus. We are delighted to be partnering with Neiman Marcus as we continue to expand globally said Jane Iredale founder and president of IMC. The shopping experience at Neiman Marcus is grounded in providing exceptional customer service and quality products perfectly reflecting our own brand philosophy. For more information visit www.janeiredale.com or www.neimanmarcusgroup.com. Kellogg to Buy RXBAR Protein Bar Maker for 600 Million ichigan-based Kellogg Co. said it would buy RXBAR protein bars for 600 million as new CEO Steve Cahillane expands the world s largest cereal maker s portfolio of healthy snacks. The move comes at a time when its cereal unit which makes Froot Loops and Special K is facing poor demand in the United States over the past five years as consumers move away from packaged and sugary foods and instead opt for organic products. Chicago Bar Co. (Illinois) a startup that makes protein bars without added sugar gluten soy or dairy sells the product through fitness chains national retailers and online. Adding a pioneer in clean-label high-protein snacking to our portfolio bolsters our ... wholesome snacks offering Cahillane said in a statement. Kellogg s rivals are also investing M United States. Kellogg said it will pay about 400 million net of tax benefits for Chicago Bar. heavily in the healthy-snacking business. ConAgra (Illinois) bought Boomchickapop popcorn owner Angie s Artisan Treats (Minnesota) last month and Hershey (Pennsylvania) added meatbased protein bars after it acquired California-based Krave Foods in 2015. Kellogg said Chicago Bar Co. will continue to operate independently after the deal and expects the unit to post net sales of about 120 million in 2017. Kellogg has been responding to consumer changes by launching healthier versions of its mainstay brands such as All-Bran and has acquired companies such as Brazil s Parati Group to diversify its business outside the Brand Nutrition USA Announces the Re-launch of the Family of Brands ennyslvania-based Brand Nutrition USA announced the re-launch of their family of dietary supplement brands which had included Kanna Affects Bud s Bounty Kanna Flight On The Move and DOT S All Natural and NOW to include to new brands Dinami Supplements with VICORE and Pro-D3. The company said it is excited about the prospects of growth these two new brands bring. Brand Nutrition USA now has three brands for the sports nutrition category which it feels will continue to experience growth. Dinami Supplements first product in a line of five is called VICORE and powered by two key trademarked ingredients Anatest the only available 5 1 water extraction wild harvested Bulbine Natalensis and LJ100 patent protected Tongkat Ali backed by 13 human studies ranging from the increase in testosterone by 46.82 percent favorable cortisol levels increases in physical and mental energy and weight loss. Pro-D3 is the only patented clinically proven TransEpi Vitamin D Delivery delivering vitamin D3 to the skin the way nature intended without the harmful effects of UV radiation. For more information visit www.brandnutritionusa.com. P Hearst Expected to Buy Rodale earst Magazines (New York) is expected to acquire Pennsylvaniabased Rodale the publisher of magazines such as Women s Health Men s Health and Runner s World among others according to The New York Post. According to Women s Wear Daily (WWD) sources Hearst outbid Meredith Corp. (Iowa) for the company with an offer reported to be more than 250 million. The deal is expected to close in the coming weeks. Rodale which is family-owned put itself up for sale in late June and since then bidders including American Media Inc. (which recently acquired Us Weekly and Men s Journal from New York-based Wenner Media) Meredith and Hearst have surfaced according to WWD. In terms of licensing Rodale is the world s No. 121 largest licensor reporting H 155 million in licensed retail sales in 2016 according to License Global s Top 150 Global Licensors report. The company has also made substantial strides with Men s Health which currently boasts subscription boxes frozen entrees multiple licensing agents and digital media editions in international markets. Rodale has also licensed Runner s World magazine for monthly subscription boxes. The potential acquisition would also elevate Hearst s position within the licensing industry according to License Global. In 2016 the company was the world s No. 84 largest licensor reporting 350 million in licensed retail sales. Top licensed properties for the brand include Seventeen Esquire Car and Driver Country Living Metropolitan Home and Good Housekeeping. 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com autismhopealliance for info about this advertiser INDUSTRYNEWS Oregon State University has named Richard van Breemen as the director of the university s Linus Pauling Institute. van Breemen professor of pharmacy at the University of Illinois at Chicago will succeed Balz Frei as director and endowed chair of the institute which studies the role of vitamins and other micronutrients in enhancing health and preventing disease. He will start January 1 2018. Fred Stevens professor of medicinal chemistry in the Oregon State College of Pharmacy will continue as the interim director until then. van Breemen s appointment at OSU will also be in the College of Pharmacy. Utah-based NutriGold announced the expansion of its executive team with additions to RICHARD VAN BREEMEN sales marketing and education. The most recent additions include three natural products executives who bring more than 55 years of combined ANDREW DALTON experience in supplements and foods. To head the company s sales efforts and reach through independent and chain natural retailers Andrew Dalton formerly of Whole Foods Market and Megafood has joined NutriGold as its vice president of sales. Joining Dalton on the sales team is April Longe director of sales. Joining the company as vice APRIL LONGE CORINNA BELLIZZI president of marketing and education is Corinna Bellizzi whose experience as a C-level executive includes bringing Nordic Naturals from a little-known DAN RICHARD startup company to an omega-3 and children s nutrition industry dominator according to NutriGold. Dan Richard is now vice president of the NOW Health Group (NHG Illinois) global sales and marketing. His father Elwood Richard founded NOW and Dan Richard has been involved with the company since nearly the beginning. JOE FULCO Aaron Secrist has been promoted to vice president of NHG quality and regulatory affairs. Joe Fulco has been promoted to president of the fruitful yield retail division for NHG which AARON SECRIST comprises the company s chain of 13 health food stores in the Chicago suburbs. You re Hired 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com cwhemp for info about this advertiser ASSOCIATIONNEWS Dietary Supplement Caucus Briefing Shines Light on Nutritional Intakes of U.S. Adults he best way to improve dietary intake is diversification fortification and supplementation said Regan Bailey PhD RD MPH associate professor Department of Nutrition Science Purdue University at the 31st Congressional Dietary Supplement Caucus briefing held in September on Capitol Hill. Speaking before an audience of more than 60 Congressional staffers and guests Bailey discussed dietary supplement use and nutrient intakes in U.S. adults as well as ways to improve nutritional habits and access to products that will help them achieve their health and wellness goals. We always recommend food first advised Bailey. However research shows that overwhelmingly adults fail to exceed the recommended daily value of any vitamin or mineral from foods alone. For this reason we must find ways to incorporate these vital nutrients into our diets--and taking a dietary supplement like a T multivitamin is a great step to take. At the briefing Bailey presented research on dietary supplement usage across the spectrum of specific American populations. She noted that adults who use dietary supplements differ from those who do not in a number of ways including age gender race and socioeconomic status. A clear pattern that always emerges in almost every cohort that I have ever seen is that the use of dietary supplements increases with the amount of money a person or family has said Bailey. Many Americans live in communities that lack accessible affordable healthy food options. By increasing access to dietary supplements among those most at risk for micronutrient deficiency especially those of lower socioeconomic status we can ensure all Americans are getting the nutrients they need to live healthier lives. Bailey s presentation dovetails with legislation recently introduced in Congress the SNAP Vitamin and Mineral Improvement Act (HR 3841) which allows for the inclusion of a multivitamin under Supplemental Nutrition Assistance Program (SNAP) benefits. Dietary supplements such as the multivitamin are useful in providing nutrients that otherwise may be consumed in less-thanrecommended amounts and HR 3841 would empower SNAP recipients to make the choice to purchase the dietary supplements they need to live healthier more nutrient-rich lives. The educational event was sponsored by the bipartisan bicameral Dietary Supplement Caucus with help from trade associations representing the dietary supplement industry--the American Herbal Products Association (AHPA) the Consumer Healthcare Products Association (CHPA) the Council for Responsible Nutrition (CRN) the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA). For more information visit www.ahpa.org www.chpa.org www.crnusa.org www.npainfo.org or www.unpa.com. SENPA Breaks With NPA Announces Branding Initiatives S ENPA a non-profit trade association located in New Port Richey FL and producer of SOHO Expo Strategies for Success Road Shows and provider of Comprehensive Continuing Education programs has announced new branding initiatives for the association. SENPA has been a long chartered regional member of Natural Products Association (NPA) and on September 19 2017 President Michelle DuFresne announced SENPA will no longer charter with NPA. SENPA and the Board of Directors believe we can better serve our membership with this change and align the association with additional groups that serve the natural products industry and foster the growth of SENPA membership said DuFresne. The Board of Directors has unanimously adopted a new mission and vision statement for the association to include supporting the industry through education networking and advocacy for the right to buy and sell natural products by empowering healthy choices and business development. Our focus has always been serving the natural products retailer and the companies that serve them said DuFresne. SENPA will be expanding our education and advocacy approach to better serve the membership said Debra Short SENPA executive director. SENPA s strategic plan for members will allow SENPA not only to be the source for education in the natural product industry but also for being a voice for independent retailers on advocacy issues. For more information visit www.senpa.org. 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser EXPOEASTWRAPUP Natural Products Expo East Continues to Connect the Healthy Lifestyle Industry T he 32nd Annual Natural Products Expo East held September 13-16 hosted more than 1 500 brands including 451 first-time exhibitors and more than 29 000 community members. Both large and small brands continue to launch innovative products that further missions centered on health wellness community building and sustainability. Natural Products Expo East is produced by New Hope Network and is co-located at the Baltimore Convention Center with All Things Organic Biofach America Natural Products Association East and Harvest Festival. Natural Products Expo East is an excellent event for us to share both our newest products as well as to connect with customers and like-minded companies on our mission-based programs. This year we saw a lot of interest in our new product launches and had great feedback on our recent efforts regarding mitigating climate change through our More Crop Per Drop growing practices said Caryl Levine co-founder and co-CEO of Lotus Foods. Education The conference featured a robust education program including a keynote presentation by Jonathan Safran Foer author of Eating Animals and the international bestseller Everything is Illuminated. The author stated that his goal for Eating Animals was to affect change and create a conversation about the subject and provide a case against factory farming. Safran Foer noted that 96 percent of Americans think there should be laws against animal cruelty. He also pointed out that factory farming is a major cause of pollution and animal suffering. During The State of the Natural Industry How We Will Fuel Growth & Better the World Carlotta Mast Harvest Festival Senior Vice President of Award Winners content New Hope Network led off The official Best of East Press noting trends for functional foods and Award went to The Maple Guild for beverages at Expo East including its organic Vermont maple syrup. Plant revolution Runners-up included 4th & Heart and Trust through transparency The Soulfull Project. The winner of Sugar vilified Natural Products Business School s Snackification Pitch Slam was Know Brainer. This Embracing biodynamic year the NEXTY Gold Award was Inherently functional established to recognize two compaAlso the total U.S. supplement nies that innovate and inspire. Winners sales although seeing lower growth included REBBL and Lotus Foods. than food was up 6 percent in 2016. Some supplement trends according to Next Year s Dates Mast include tackling condition speNatural Products Expo West & cific protein redefined and delivery Engredea will take place at the newly convenience. expanded Anaheim Convention Robert Craven CEO of Megafood Center March 7-11 2018. Expo East told the audience his dramatic story of will return to Baltimore September donating a kidney to his uncle--also 12-15 in 2018. he predicted a time of change purTo see Vitamin Retailer magazine s pose and passion to do the right video coverage of Expo East visit thing and band together with your www.vitaminretailer.com. VR tribe. Take risks. Try new things and don t be afraid to fail he said. Keynote speaker Jonathan Safran Foer 26 VITAMIN RETAILER Vital Planet booth WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser RESEARCHUPDATE Low Consumption of Vitamin K by Adolescents Associated With Unhealthy Enlargement of Heart s Major Pumping Chamber S cientists have found another reason for children to eat their green leafy vegetables. A study of 766 otherwise healthy adolescents showed that those who consumed the least vitamin K1--found in spinach cabbage iceberg lettuce and olive oil--were at 3.3 times greater risk for an unhealthy enlargement of the major pumping chamber of their heart according to the study published in The Journal of Nutrition. Vitamin K1 or phylloquinone is the predominant form of vitamin K in the U.S. diet. Those who consumed less had more risk said Dr. Norman Pollock bone biologist at the Georgia Prevention Institute at the Medical College of Georgia at Augusta University and the study s corresponding author. Overall approximately 10 percent of the teens had some degree of this left ventricular hypertrophy Pollock and his colleagues reported. Left ventricular changes are more typically associated with adults whose hearts have been working too hard too long to get blood out to the body because of sustained elevated blood pressure. Unlike other muscles a larger heart can become inefficient and ineffective. The scientists said they believe theirs is the first study exploring associations between vitamin K and heart structure and function in young people. While more work is needed their findings suggest that early interventions to ensure young people are getting adequate vitamin K1 could improve cardiovascular development and reduce future disease risk they wrote. In the 14-18 year olds who consumed the least vitamin K1 the study found the overall size and wall thickness of the left ventricle were already significantly greater and the amount of blood the heart pumped out significantly lower Pollock said. Changes were independent of other factors known to influence heart structure and function including sex race body composition physical activity and blood pressure said Mary Ellen Fain THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights January 11 27 17 ad closing 1 8 18 ad closing Industry Forecast Bone Muscle & Joint Health February Heart Health Company Profiles Our 2018 Media Planner Is Available At VitaminRetailer.com 2018-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 or e-Mail RussF VRMmedia.com Gary Pfaff at (732) 432-9600 ext. 103 or e-Mail GaryP VRMmedia.com MCG second-year student and the study s co-first author. Only 25 percent of the teens in the study met current adequate intake levels of the Food and Nutrition Board of the Institute of Medicine Pollock noted. They had higher levels relative to the other kids Fain said. But even at that age it seemed to make a difference in their hearts. Fain and Pollock noted that it was clear than none of the participants consumed large amounts of the vitamin. Vitamin K is known to be important to blood clotting and healthy bones. There is increasing evidence of its cardiovascular impact as well. For example one direct negative impact of low vitamin K intake on the heart may be reduced activity of matrix Gla protein which helps prevent calcium deposits on blood vessel walls. Pollock who is also leading a novel study of the cardiovascular impact of a vitamin K supplement on obese children already showing signs of diabetes risk has early evidence that the vitamin levels are lower in obese and overweight children. Like matrix Gla protein vitamin K is essential to increased production of osteocalcin a protein hormone important to bone metabolism and insulin sensitivity. Those parallels--and the fact that osteocalcin can t currently be given directly--led Pollock to pursue his ongoing clinical trial in obese children with higher-fasting glucose levels. Pollock s lab and other investigators in the United States and Europe are also looking at the impact of vitamin K supplements on adults with heart disease but adult findings to date have been inconclusive. Further study is needed to clarify the importance of vitamin K1 intake to cardiovascular development and to better understand how vitamin K dependent proteins like matrix Gla protein aid cardiovascular development and health the scientists noted. Participants wore activity monitors for seven days and completed between three and seven 24-hour periods of self-reports about what they ate. Approximately 70 percent had a least six days of food records which increases the accuracy of self-reports Pollock said. For more information visit www.augusta.edu. 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser RETAILFUNDAMENTALS By Terry Lemerond hen English poet John Donne wrote those famous words back in 1624-- No man is an island --he was referring to the fact that we don t often thrive alone. In fact forming strategic partnerships and knowing what to look for in those connections can go a long way in furthering success. Here are five tips on strategic partnerships to help you in your ongoing journey to success as a health food storeowner. W Partnerships Shouldn t Always Be About Price Money should not always be the reason you collaborate with someone or choose to switch partnerships. Constant vendor switching can cause you to lose consistency of quality. Weigh other benefits besides price. 30 VITAMIN RETAILER Better delivery getting preference when the stock is low being the first to get a new product--these are all rewards that can come your way when you don t concentrate solely on price. That being said working with partners can also get you a higher price break. Smaller health food stores working together can build power similar to that of a large store or chain of stores. The result is better buying power. INFRA (Independent Natural Foods Retailer Association) is a good example of an aggregated group of health independent food storeowners who work together. This is a strategic partnership for the benefit of all its members in areas such as operational improvement marketing and purchasing. Building relationships with strategic partners can allow you to do things you couldn t do on your own especially if you are a smaller store. Partnerships and Your Personal Philosophy Although people can think very differently on a variety of subjects when it comes to choosing a strategic partnership--you have to align with someone who is foundationally on the same page. Here are some good questions to think about as you begin a relationship. Do we have the same vision Do we have the same understanding of what it means to be a quality company Are we in agreement when it comes to defining excellence Does our ethical viewpoint match up (Continued on page 78) WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com naturalfactors for info about this advertiser Consumers turn to natural products for less worry and more shut-eye. By Nicholas Saraceno f one was to ask a random adult about one of his or her health concerns one response might be Why can t I get more sleep This is a fair question. According to the American Sleep Association (ASA) adults need seven to nine hours of sleep per night. Unfortunately this may not be ideal for some people--reports from the ASA indicate that about 35 percent of adults fall short of this amount on a given day. Combine that with the 50 to 70 million American adults who have some sort of sleep disorder (insomnia sleep apnea etc) and the facts begin to make sense. Despite consumers struggles in this area there are plenty of options to consider. Natural products that focus on relaxation and sleep field can leave customers minds at ease knowing that retailers and manufacturers are offering the most effective items. I Popular Ingredients & Trends Popular ingredients in the category have been around awhile but it is important to note that there are misconceptions 32 VITAMIN RETAILER with some of them. One involves valerian which has been believed to have calming effects. Research has shown the most popular single herb for insomnia valerian actually has no sedative effects said David Winston RH (AHG) founder and president of Herbalist & Alchemist Inc. (H&A) in New Jersey. It does have anxiolytic and antispasmodic activity. In most RCTs [randomized controlled trails] of valerian as a single herb it has been found to be ineffective. However when combined with other herbs including hops lemon balm [Melissa officinalis] California poppy [Eschscholzia californica] or passion flower [Passiflora] it is much more effective. There are two reasons for this. First hops and California poppy are actual sedatives while lemon balm and passionflower are highly effective nerviness (calming agents). Secondly a relatively new area of research confirms what traditional medicine has known for millennia that the intelligent combining of herbs into formulas can create enhanced activity known as synergy. Winston also noted that combining herbs does not signify that the end product will necessarily be more effective as with herbal synergy 1 1 3 or 4 or 5. It is important to note that there is also antisynergy (antagonism) where 1 1 1. Just combining herbs or nutrients together does not guarantee synergy but looking at the traditional pairs or triplets of herbs used in TCM [traditional Chinese medicine] ayurveda physiomedicalism Tibetan medicine unani-tibb jamu or sidha is a very good way to determine whether a combination of herbs will be greater than the sum of its parts. This is the difference between efficacious formulas and those that will not provide the benefits the consumer is seeking. Melatonin is also a popular choice as an ingredient and although a potential side effect can include tolerance build up David Johnson CEO of Californiabased Genexa pointed out that consumers continue to be fond of it as a result of its safety over alternative options. Many people still choose to use this Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM NOVEMBER 2014 ingredient in their sleep regimen because it s a healthier safer option than the alternative prescription medications currently available which can cause dependency and other unhealthy reactions .... he said. The homeopathic remedy Passiflora incarnata is also gaining popularity due to its gentle ability to help with restless sleep and stress. Genexa s Sleepology--a non-habitforming sleep aid as Johnson described it does include Passiflora incarnate but not contain melatonin. In terms of delivery methods Kris Wear owner of World of Nutrition in Idaho noticed that herbal tinctures along with liquid-filled capsules and sublinguals have stood out amongst the pack. Jeffrey Burke ND MH of Jeffrey Burke Media (Nevada) added that finding the perfect delivery and formulation is key to efficacy. I think that more tonic style formulations are trending but the delivery systems are really more of a hit and miss Burke said. What I mean by that is with such a high level of compromised digestive systems in this country and such a large portion of people using acid suppressive medications we truly have to try a few formulations to see what absorbs and works for each individual. The great thing is there are awesome formulas to choose from. Indeed having a variety of options is one of many factors that contribute to the upward market. and don t eat a good diet which leads to poor-quality sleep. Suggestions for Retailers Regardless of the type of product being able to effectively market items starts with a knowledgeable staff. Every customer will have different preferences compared to the next person so knowing the ins and outs of the products will make the retailer-customer interaction that much more effective. Staff education is key to guiding customers toward the products that will give people the benefits they are looking for said Winston because there is no one size fits all with the most effective herbal approaches. It s important to help the customer to identify what s interfering with their ability to relax and sleep to guide them to what will be most helpful. Our formulas address different states--for example if it s stress that is the problem we have several different stress formulas if their brain won t turn off we have Tension Relief to support a calm mind Daily Adapt is an adaptogenic blend promotes energy Market Status Younger adults are often the consumers who suffer from both stress and restless nights which leaves potential for the future of this niche in the industry. Relaxation and sleep products are seeing an uptick in the market due to reports of increased stress and sleeplessness among adults particularly among Millennials said Johnson. According to a recent Mintel report 1 the majority of Americans struggle with sleep which is creating a larger market for sleep aids. There seems to be an increasing need especially for sleep products Wear noted. More and more people seem to get more stressed move less Bruxism and Sleep here are various factors that are indirectly related to sleep including dental issues. Vitamin Retailer spoke with William Balanoff DDS MS FICD creator of the Ora-GUARD which can help fight bruxism. T NS What are some natural solutions to bruxism ing tooth damage. NS Why do you believe this product is important for retailers to sell in their stores WB Although some people grind their teeth due to a misaligned bite the recommended treatment is the use of a dental grind guard to address symptoms of bruxism. For most adults the trigger is stress--natural solutions that treat the root cause include relaxation techniques such as yoga or meditation as well as diet modification the removal of caffeine and sugar from daily consumption can make a tremendous difference. Acupuncture is also a more natural alternative. NS What exactly is bruxism How common is it among the U.S. population Is there a specific demographic that is more prone to suffering from it WB Bruxism is the unconscious grinding or clenching of the teeth. It is quite common--in fact in the U.S. alone it is estimated that 30 to 40 percent of the adult population grind their teeth. Bruxism is a disorder that does not discriminate it affects men and women young and old across all races and socio-economic levels. NS What are the symptoms WB Primary symptoms of bruxism are prematurely worn-down tooth enamel chipped broken teeth micro cracks loose fillings as well as headaches and jaw pain. However up to 90 percent of sufferers also experience secondary symptoms which include disturbed sleep neck and facial pain pain behind the eyes vertigo hearing problems and laryngitis. NS Why is Ora-GUARD effective in combating bruxism How does it work WB Ora-GUARD is a drug-free alternative and unlike any other dental grind guard currently available on the market today. It combines a soft medical grade fit material to cushion the jaws during clenching while the patented bite plate wedge design protects teeth from the damaging effects of grinding. OraGUARD s patented bite plate wedge design is specially constructed to slide the lower jaw down and forward releasing tension on the TMJ (temporomandibular joint) muscle while prevent- WB Having Ora-GUARD available at retailers provides bruxism sufferers access to an effective and economical treatment that provides relief and does not affect the body permanently since it s non-invasive and non-pharmaceutical. Typical treatment options for bruxism include orthodontics to cap the teeth braces to change the bite or a custommade mouth guard from your dentist. These are permanent and very costly solutions to a problem that for most of us is temporary. In fact 50 percent of the people who grind their teeth today won t be doing so in a year from now if it is being caused by a stressful event that passes. NS Anything else you would like to add WB The amount of damage that can be done within a brief period of teeth grinding can be quite significant. The most important thing is to protect the teeth and TMJ joint from damage-- wearing a dental grind guard is the best solution. VITAMIN RETAILER 33 NOVEMBER 2017 WWW.VITAMINRETAILER.COM ble and any noise or even an active dream will wake you up. Magnesium relaxes tight twitchy muscles so you can reach a deeper level of sleep. Dean also noted that relaxation is not a topic that can be quantified as research per se instead a person would need to refer to anxiety and depression studies. and balances stress for those who are exhausted and stressed out at the same time or Calm Adapt if they just need help relaxing from stress. In fact once a month Winston holds an Herbal Salon web seminar which is an interactive teleconference for retailers and practitioners selling the company s products. H&A uses that feedback as a way to see how its herbals product sales can continue to improve. From a presentation perspective it is also vital to keep these items visible. Make sure you have sleep and relaxation sections and end caps Burke recommended. Why Because many suffering in silence have no idea or [are] not informed that there are alternatives available to them. We have somehow went from the problem of sleep and relaxation directly to prescriptions or doing nothing at all mostly because we had no idea there were other stops on the train. We have somehow went from the problem of sleep and relaxation directly to prescriptions or doing nothing at all mostly because we had no idea there were other stops on the train. -- Jeffrey Burke ND MH She referenced a study featuring nearly 500 depressed people which determined that a majority of the sufferers were deficient of magnesium. The study s authors recommended to clinicians that they consider using magnesium therapy as a way to treat chronic depression.2 According to Burke when it comes to considering sleep studies on the retail store level studies ought to represent the concerns posed by customers including A. I cannot fall asleep B. I cannot stay asleep C. I cannot get into a deep sleep D. If I have used prescriptions in the past can the natural alternative still work for me What people may not be aware of is the close-knit relationship between the hypothalamus the pituitary gland and the adrenal glands. The signals that are transmitted through these pathways cannot only impact sleep but depression and anxiety among others. We are especially interested in research showing [has] HPA (hypothalamic pituitary adrenal) axis depletion can contribute to impaired sleep quality as well as increased systemic and neuroinflammation which contributes to Research in the Field When it comes to monitoring sleep there s been a surplus of studies that demonstrate magnesium s effectiveness as a supplement. Texas-based Natural Vitality created Natural Calm Calmful Sleep which the company website describes as a nutrient-rich sleep formula containing magnesium glycinate. This manufacturer works hand-in-hand with Carolyn Dean MD ND Medical Advisory Board Member with the Nutritional Magnesium Association who said that when it comes to studies on magnesium the research does not always get relayed to consumers. I find it frustrating that magnesium sleep research is repeated over and over and doctors don t get the message to report this to their patients Dean stressed. If they do recommend magnesium they reference magnesium oxide which may partially work but it usually causes an extreme laxative effect and the patient discontinues the treatment. How does magnesium help us sleep Twitchy restless tense muscles keep you from falling into a deep sleep. Tight muscles make you hyper alert and irrita34 VITAMIN RETAILER depression anxiety brain fog fibromyalgia CFIDS (chronic fatigue immune dysfunction syndrome) thyroid dysfunction and blood sugar dysregulation Winston said. In addition TCM studies which look at underlying patterns causing sleep issues can help to understand why many protocols fail. For instance on the simplest level there is excess insomnia and deficiency insomnia and each pattern is treated differently in TCM. The herbs and supplements that are effective for excess insomnia (hops California poppy valerian) offer no benefits for people suffering from deficiency insomnia. This reinforces the need for herbal products to be skillfully formulated and their applications clearly conveyed. As society continues to move forward more and more recurring themes (such as diet) are being discovered. This can help formulators pinpoint a product s effectiveness more accurately so that customers can purchases items that further suit their needs. Research now points to more factors that contribute to sleeplessness and difficulty falling asleep than ever before concluded Johnson. Researchers are looking at how one s environment increased stress and even the presence of electronics can contribute to difficulty with sleep and relaxation. We know that healthy sleep is a major contributor to overall well-being but other health habits such as diet and exercise similarly contribute to sleep health. VR References 1 Mintel. (2017) OTC Sleep Aids US March 2017. Retrieved April 1 2017 from Mintel Reports database. 2 Cox RH Shealy CN Cady RK Veehoff D Burnetti Awell M Houston R Significant magnesium deficiency in depression. J Neurol Orthop Med Surg vol 17 pp. 7 9 1996. Extra Extra Visit www.vitaminretailer.com to read about how sounds from nature can help trigger the brain s resting activity (via ScienceDaily). i For More Information Genexa www.genexahealth.com Herbalist & Alchemist Inc. www.herbalist-alchemist.com Jeffrey Burke ND MH www.drjeffreyburke.com Natural Vitality www.naturalvitality.com William Balanoff DDS MS FICD www.ora-guard.com WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com balchem for info about this advertiser Supporting Blood Sugar Healthy With a variety of products available and more knowledgeable consumers retailers want to keep up to date when it comes to information on maintaining healthy blood sugar levels. By Hilary Daninhirsch ype 2 diabetes is a serious global health issue understanding the problem is a first step toward finding a solution. It is a syndrome of disordered metabolism usually due to a combination of hereditary and environmental causes resulting in abnormally high blood sugar levels (hyperglycemia) explained Jennifer Weinhardt BS MS research and development specialist with Bluebonnet Nutrition based in Sugar Land TX. Being a major degenerative disease diabetes is found in all parts of the world and it is becoming the third most lethal disease of mankind and increasing rapidly. The statistics are alarming. According to the Centers for Disease Control and Prevention more than 29 million people in the United States carry a diagnosis of diabetes and approximately one out of four others do not know that they have it. These numbers are rising up from 26 T million people just seven years ago. Almost three times that number 86 million others have blood sugar levels that are higher than normal though not high enough to officially be classified as diabetic. These people are pre-diabetic and it is estimated that without proper control about 15-30 percent of them will go on to develop diabetes within five years. And even more alarming is the fact that type 2 diabetes is not something associated only with an older demographic more younger people are being diagnosed with the disease. But blood sugar problems don t happen overnight and there are natural ways to help keep healthy blood sugar levels within range. the products market. The market continues to head in the direction of self-medication and is being driven by consumers who want to minimize health care costs by taking management of their lifestyle and related health care needs into their own hands. We see this across multiple age cohorts from Millennials to seniors observed Jan Hall CEO of Designer Protein in Carlsbad CA. She pointed to the rise of gadgets to help manage personal biometrics such as Fitbits and smartphone apps to illustrate this phenomenon. Trends in Blood Sugar Products Overall consumers are taking charge of their health and regarding supplements several trends are emerging that affect Ingredients Because diet is so closely connected to the risk of developing diabetes and plays a large role in preventing or controlling the disease most manufacturers of products aimed to control blood sugar levels take great care with ingredients. For example Designer Protein adds no sugar to its 100 percent whey 36 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM NOVEMBER 2014 protein powders and only a small amount of sugar is present in the company s 100 percent plant-based protein powders overall the net carb content of their products is low. The rise of plant-based nutrition is a macro trend that is driven partly by health reasons and partly by sustainability. The emergence of plant-based protein products and plant-based super foods has been significant over the last few years and continues to gain momentum said Hall. The company also does not incorporate artificial sweeteners flavors colors and preservatives some products are also certified vegan and or organic while all are certified gluten free and kosher. We are seeing an increase in callouts on labels such as no added sugar sugar free and only X net carbs Hall added. Ryan Sensenbrenner senior marketing manager for the Venice FL-based Enzymedica also noted consumer concern over sugar. There is substantial interest by consumers in understanding how sugar impacts the body. Individuals are beginning to recognize that lowfat diets may not be the answer and that sugar is a substantial culprit for many physical challenges he said. Other ingredient-related trends are a large market of vegetarian-aware consumers as well as whole-food products. Nutrition itself plays an essential role in the management of blood glucose and related complications so it is no surprise that we are seeing many whole foodbased ingredients to help support healthy blood glucose levels already within normal range said Weinhardt. an vegan and kosher-certified. Market Impact Plain and simple the market for these products increases or decreases based on the health of the general population. Sedentary lifestyles a high fat high sugar low protein diet made easy by convenient processed foods have contributed to the obesity epidemic and its fallout diabetes. As the rate of obesity and diabetes unfortunately increases so does the market for these kinds of products. I think as the country deals with more diabetes and other blood sugar issues the industry will always have a consumer for these types of products said Kris Wear owner of World of Nutrition in Nampa ID. Nonetheless Wear reported that sales have stayed flat in this category which she believes is due to consumers relying on new and improved diabetic drugs. The rise of plant-based nutrition is a macro trend that is driven partly by health reasons and partly by sustainability. The emergence of plantbased protein products and plant-based super foods has been significant over the last few years and continues to gain momentum. -- Jan Hall CEO Designer Protein Labeling Overall a big impact on the market is clean label initiatives affecting all supplement categories. Clean label is an industry term that strives for minimally processed ingredients little to no additives or preservatives and transparency in labeling and in sourcing materials. Certifications and clean label initiatives such as these help to ease the minds of individuals knowing they are getting the safest nutrition possible said Weinhardt. When it comes to blood sugar support products Weinhardt said that clean label focuses on non-GMO (genetically modified organism) whole-food based formulas free of artificial colors flavors and sweeteners allergen-free sustainably sourced herbal extracts vegetari- Advancements Studies Because diabetes is a widespread health crisis studies are ongoing joining the library of studies that have been conducted decades ago. Incorporating lean proteins into diet is being studied as a weapon in the arsenal to combat excessive weight thus leading to lower blood sugar levels. One of the most exciting breakthroughs in whey proteins is Native Whey said Hall. This is whey that is minimally processed (cold filtered from non-GMO skim milk rather than processed at a much higher temperature during the cheese-making process). The result is a fresher purer quality of whey that contains a higher amount of protein peptides particularly leucine the king of BCAAs (instrumental in protein syn- thesis) and a greater amount of important body-protective immunoglobulins Hall noted. The protein ingredient in our most premium performance product Designer Whey Native Whey Isolate has been clinically tested in multiple third party studies and consequently the results have been clinically proven she added. An ingredient that has been studied for more than 60 years in Europe is Hintonia latiflora which has long been used to regulate blood sugar. It has shown remarkable results for individuals with diabetes to the point where some have been able to reduce their conventional diabetes medications or drop it altogether said Cheryl Myers chief of education and scientific affairs at EuroPharma Inc. based in Green Bay WI. In one human clinical study Hintonia (combined with additional nutrients) significantly lowered A1C (the average levels of blood sugar over time) fasting glucose and postprandial glucose levels. Overall diabetes symptoms dropped dramatically and 39 percent of those still using medication could reduce their dosage. It is important to note that this was done with the oversight of medical doctors said Myers. Another study which looked at a dry concentrated bark extract of this botanical had similar results with the added bonus of improvements in blood pressure lipids and liver values. And importantly no one saw their blood sugar levels drop too low including participants who stayed on their anti-diabetic prescription drugs. The reason that Hintonia works is related to a compound in the bark coutareagenin which helps stabilize blood sugar levels. According to research this compound appears to inhibit alpha-glucosidase an enzyme that releases sugar from carbohydrates said Myers. Products for Consideration Bluebonnet Nutrition s best-selling product for healthy glucose levels is Targeted Choice Blood Sugar Support Vegetable Capsules. The product is ... wholesomely formulated with a unique blend of sustainably harvested or wild-crafted herbal extracts such as bitter melon fruit extract gymnema leaf extract and patented branded Cinnulin PF cinnamon bark extract along with chelated chromium and the potent antioxidant alpha lipoic acid to help promote healthy blood glucose sugar levels and VITAMIN RETAILER 37 NOVEMBER 2017 WWW.VITAMINRETAILER.COM Supporting Blood Sugar Healthy insulin balance said Weinhardt. The product works in part by improving insulin activity and synthesis delaying glucose absorption in the blood and managing nerve-related complications often associated with diabetes. Well established to promote healthy blood sugar levels Nevada-based Coral LLC also uses cinnamon in products. Coral Cinnamon 6 is the result of combining the finest herbal extracts used by master botanical specialists from around the world said Jordyn Curtis supply chain manager with the company. These ingredients have been used for centuries to help maintain a healthy blood sugar and to help assist in maintaining weight loss. From a retailer perspective Wear said that for years her bestseller in this product category has been and still is Nature s Way Blood Sugar. Blood Sugar is a reasonably priced blend with some very effective herbs vitamins and minerals. The repeat sales we have had on this product over the years have been fantastic and as a health food store retailer this is the biggest reason to continue to recommend a product she said. When it comes to understanding our metabolism we believe that first we must look at the body s natural processes and do what we can to support those mechanisms. Of course enzymes are a core tool for every chemical reaction within the human body said Sensenbrenner. To that end his company manufactures Reduce which is formulated to support healthy glucose metabolism. It contains the enzyme blend Glucoreductase to slow the absorption rate of glucose into the bloodstream. In addition cinnamon extract zinc and chromium are also included to help the body s cells absorb and utilize glucose in a more efficient way he said. Research has shown that one key way to control blood sugar is through a healthy diet which includes low sugar low fats and lean proteins proteins help satisfy hunger increase energy and help to reduce blood sugar spikes. That is the basis behind Designer Protein s Designer Whey made exclusively from mozzarella 38 VITAMIN RETAILER cheese produced in the Midwest. Fresh mozzarella cheese is a premium source of whey because of its high nutritional value naturally clean white color and consistent milky flavor said Hall. When consumed before a meal such as breakfast 20 grams or more of whey protein shakes can have a beneficial effect on food intake and reduce blood sugar fluctuations that are common after meals she added. Merchandising the Products When it comes to natural products in any category manufacturers and retailers have a mutual goal to increase sales. It follows then that the makers of such products help the retailers with sales. EuroPharma works one-on-one with their retail partners to help them develop sales tools including detailed literature in-store lectures product webinars and so forth. Coral LLC provides not only literature but also samples and in-store demos. Enzymedica supports their retailers by offering promotions including a current initiative to support independent health food stores in areas impacted by Hurricanes Irma and Harvey. We re heavily pushing out brand-wide coupons through our social media to encourage consumers to visit their local health food stores. For every redemption we are also making a donation to hurricane recovery efforts. In this small way we hope to do our part to push consumers to these stores to make purchases and assist them in regaining lost sales from the storms said Sensenbrenner. Designer Protein supports sales with digital marketing campaigns that offer inspirational videos quotes and recipes as well as informational blog posts and even tailor-made programs developed for specific communities. And Wakunaga supports their retailers with sampling active demos and special discounts throughout the year. At World of Nutrition Wear stressed that manufacturers provide literature for the consumer as education is crucial. With the big variety of blood sugar products it is important that the staff as well as the customer know what the ingredients do and how effective they are she said. VR When it comes to understanding our metabolism we believe that first we must look at the body s natural processes and do what we can to support those mechanisms. Of course enzymes are a core tool for every chemical reaction within the human body. -- Ryan Sensenbrenner Senior Marketing Manager Enzymedica EuroPharma s Sucontral D provides the aforementioned botanical extract Hintonia latiflora. Sucontral D does well because it is the right product at the right time. It is effective but without side effects and it is perfect for people who are looking for an adjunct supplement to use with their medication or for those who are experiencing pre-diabetes blood sugar levels said Myers. California-based Wakunaga manufactures Kyolic Blood Sugar Balance. Our Kyolic Blood Sugar Balance is the only product on the market that combines Kyolic Aged Garlic Extract with salacia bitter melon chromium picolinate and niacin important ingredients that have been found to help maintain normal blood sugar levels while discouraging the formation of harmful compounds that can damage tissues throughout the body said Jay Levy director of sales. Kyolic Blood Sugar Balance is ideal for anyone concerned with maintaining normal blood sugar levels especially those who are overweight. It is a natural plant-based alternative that when combined with a healthy diet and exercise can help promote optimal blood sugar balance he added. Extra Extra Visit www.vitaminretailer.com to read about an animal study on rare sugars and glucose regulation. i For More Information Bluebonnet Nutrition Corporation (281) 340-0381 Coral LLC (775) 883-9854 Designer Protein (800) 337-4463 Enzymedica (941) 505-5565 EuroPharma (866) 598-5487 Wakunaga of America Co. Ltd. (949) 855-2776 WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com probioticsinternational for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S W I N T E R E D I T I O N By Claire Baker Beyond Celiac Director of Communications and New Media G luten-free retailers can ease the transition for people and families newly diagnosed with celiac disease who often struggle to adapt to living strictly gluten free especially during special events and holidays. Shopping with its new emphasis on careful label reading and managing food preparation at home especially baking require building new skills for what was formerly regular and easy activities. Gluten-free retailers can guide their customers with these tips. Keeping it Simple When first starting out consumers new to the gluten-free diet will find greater success with KISS meals--Keep it Simple and Safe. There are plenty of gluten-free labeled packaged meals on the shelf and in the freezer section. In addition foods such as rice legumes meats dairy fresh vegetables and fruits are naturally gluten free. Shopping the perimeter of the store is an easy way to find many naturally gluten-free food items and learning a handful of go-to gluten-free recipes will help those new to the gluten-free diet get up and running more quickly. identify their new must-have staples Their new favorite bread pasta mac and cheese crackers etc.--but all in their gluten-free incarnation. We are all creatures of habit. We reach for the same tried and true products on our weekly shopping trips. So just imagine if someone told you that you could no longer buy your favorite cereal that your frozen pizza was no longer acceptable and your hamburger bun was now offlimits First off new gluten-free shoppers will appreciate well-marked boxes and shelf tags. Next consumers may find comfort in familiar brands such as Chex and FritoLay but will soon become familiar with gluten-free brands that have been in the marketplace for years Schar Pamela s and Udi s. Having a variety of gluten-free options of products will allow celiac shoppers the opportunity to try a variety of products while they hunt for their new go-to staples that perfect intersection of price taste texture and other food attributes. legs they may want to try other novel (to them) naturally gluten-free foods like quinoa sorghum and other ancient grains. They may want to explore ethnic foods that are not heavily dependent on gluten-containing ingredients such as Mexican or Indian food. For prepared options a clear gluten-free label is very important. For home chefs a collection of good recipes and a pantry of same ingredients including rice legumes spices and sauces is a must. And once a shopper has confidence in their gluten-free shopping acumen they may be interested in expanding their nutrient-dense options--rich in fresh produce fortified cereals snacks made from nuts and seeds instead of rice flour whole gluten-free grains instead of more heavily processed ones. Finally the more seasoned gluten-free shopper may be willing to try new products from favorite gluten-free brands looking to add variety while minimizing the chance of getting a dud. For the Experienced Gluten-free Shopper Focus New options and variety. Once a shopper has his or her gluten-free sea Enhancing the Customer Experience Retailers can help their gluten-free customers with just a few modifications Provide clear signage for the glutenWWW.VITAMINRETAILER.COM NOVEMBER 2017 Finding New Favorites Many gluten-free shoppers will want to 40 VITAMIN RETAILER Go to www.vitaminretailer.com pacificresources for info about this advertiser GLUTENFREESPECIALREPORT free section. Ask customers for product recommendations. Educate employees on gluten-free basics--who s the customer Which ingredients are off-limits What does a gluten-free certification mean Store dietitians and grocery tours Dietitians are invaluable to people on a gluten-free diet. They can teach customers about shopping on a budget and reading ingredients labels. Create a gluten-free shopping sheet. Offer educational events and host support group meetings. Offer product specials and manufacturer coupons. If space allows provide gluten-free cooking or baking demos or classes. Many customers may initially approach managing a gluten-free diet with apprehension resistance and even anger. The savvy retailer can help ease the transition and help their customers regain and maintain excellent physical health while reducing the emotional strain of a significant life-changing diagnosis. VR G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S W I N T E R E D I T I O N Special Challenge Gluten-free Baking luten-free baking is very different than traditional baking. Your customers who bake will benefit from the availability of a variety of mixes for cakes cookies pizza crusts and the like. For those wishing to try their hands at recreating their favorite recipes starting first with a cup-for-cup gluten-free flour blend will be a success-oriented approach. Gluten-free baking recipes abound today. Gluten-free baking is a form of chemical experimentation. The following pieces of advice may help your customer s rate of success. G grinder or blender. To avoid baked goods becoming soggy transfer to a wire rack as soon as possible after baking to ensure that they cool properly. Leftovers can then be frozen to preserve freshness. Leavening & High Altitude Two teaspoons of baking powder per cup of gluten-free flour is necessary to ensure proper leavening. Baking soda and buttermilk can be used to leaven instead of baking powder but 1-1 8 teaspoon of cream of tartar should be added for each 1 2 teaspoon baking soda used. Dissolving leaveners in liquid prior to adding to dough will give a better rise to the product. Gluten-free baking at high altitude requires less liquid and either a higher oven temperature or a longer baking time. Start with omitting 2 tablespoons of liquid and increasing the oven temperature by 25 F. or cottage cheese in a recipe can help mimic glutenous structure. Sometimes using the moisture tricks listed above will also solve structure problems with products that come out too dense and crumbly. It s important to avoid overkneading over-beating gluten-free dough as there is no gluten to develop with kneading. Substitutions Butter Try to use butter substitutes that come as a stick rather than in a tub as these will contain a similar amount of moisture than regular butter. Shortening coconut oil olive oil and silken tofu are all suitable substitutes. Using combinations of these ingredients will work best. Eggs Store-bought egg replacer is a good option for substitution. Alternative ingredients include milled flax seeds silken tofu mashed bananas or figs. Milk can also work if boosting with additional baking powder. If using flax seed it must be milled and combined with hot water before using. Milk Coconut soy rice and nut milks can be substituted for regular milk. Sugar Three quarters cup honey can be substituted for 1 cup of granulated or brown sugar if liquid in the recipe is reduced by 1 4 cup. Maple syrup brown rice syrup and agave can also be used instead of honey. Claire Baker is the director of communications and new media of Beyond Celiac. With an extensive and varied 20year history in non-profit management she joined the Beyond Celiac team in 2014 following her own celiac disease diagnosis in 2010. Baking Times Baking times can vary depending on the type of pan used. Use the type of pan called for in the recipe. Oven temperatures can also vary from kitchen to kitchen so use an oven thermometer and adjust accordingly. Lastly placing baked goods in the center of a preheated oven will help with even baking. Remember baking times for gluten-free foods vary greatly and it s important to keep a constant eye on your creation to monitor for the colors and textures that indicate doneness. These recipes often call for longer baking times at a lower temperature compared to traditional recipes. Moisture There are many ways to increase moisture in a recipe. In general recipes that call for pureed fruit sour cream or yogurt are ones you can rely on for a moist product. In case your recipe does not call for these things use brown sugar instead of white sugar to add moisture. Honey and agave as a sugar substitute can enhance moisture as well but be aware that you should cut down slightly on the other liquids you are using in the recipe as honey and agave are not solid ingredients. Adding an extra egg or oil can also help but use caution. Flavor New bakers should try adding extra vanilla and or spices to recipes. Glutenfree flours often have unique tastes and adding additional flavoring to recipes will help cover up these unfamiliar flavors. Freshness Gluten-free grains and starches have a shelf-life so it s recommended to buy them in smaller quantities and store in the refrigerator or freezer to prolong the essential properties of your ingredients. Some flours can even be made at home by purchasing the whole grain and then processing with a coffee 42 VITAMIN RETAILER Nutrition Substituting 1 4 cup ground flaxseed in 1 4 cup water for 1 4 cup flour will increase nutrition in any recipe. Structure Gluten is the ingredient most responsible for the structure of baked goods in traditional recipes. Using dry milk solids WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com naxa for info about this advertiser GLUTENFREEPRODUCTFOCUS Gluten Free for the Holidays G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S W I N T E R E D I T I O N G etting together with family and friends over the holidays is a time-honored tradition but preparing to host guests with celiac disease or gluten intolerance can be intimidating to some. Natural products retailers can assist their cus- B Y S H A R I B A R B A N E L tomers in a variety of ways. Creating gluten-free holiday themed end caps providing recipes that offer glutenfree spins on holiday dishes and carrying holiday-themed items for gluten-free customers throughout the season can make any holiday dinner or party prep easy as glutenfree pie. Below are some gluten-free and allergy-friendly items that can grace your customers holiday tables. Coconut Water Amy and Brian Naturals (Buena Part CA) a family-run business has been selling coconut water for over a decade. Sourced only from young green Thai coconuts Amy & Brian coconut water has a natural sweetness and well-rounded coconut taste with no added sugar. The products are a vailable in a variety of flavors (including original pulp lime grape and cinnamon) and sizes. Visit the website for recipes. For more information call (305) 938-0600 or visit www.amyandbriannaturals.com. Wicked Joe Located in Topsham ME Wicked Joe is a family-owned company committed to producing exceptional coffees using sustainable business practices. Wicked Joe s coffee is roasted in an organic certified energy efficient facility and made with organic and Fair Trade beans purchased directly from farmers and cooperatives across the globe. Wicked Joe is certified gluten free and has an MSRP of 9.99 to 12.95 (price varies by flavor) per .75 lb. bag. For more information call (207) 725-1025 or visit www.wickedjoe.com. GeeFree A remarkably versatile product GeeFree (New City NY) Puff Pastry Sheets are ideal for creating turnovers empanadas pocket sandwiches pies pigs in a blanket potato puffs pierogies brie and raspberry rolls and so much more. The readymade puff pastry appetizer line includes Spanakopita Franks in a Blanket and Cheeseburger Bites. GeeFree products do not contain antibiotics hormones nitrates corn or soy and are certified gluten free by GFS Laboratories International. For more information call (845) 521-4438 or visit www.geefree.com. Turkey Shepherd s Pie Blake s All Natural Foods (Concord NH) Turkey Shepherd s Pie (MSRP 3.69 8-oz. single-serve portion) is a sweet and savory dish made with moist ground turkey and harvest vegetables like peas carrots and organic corn all topped with freshly made mashed sweet potatoes. Always made from scratch in small batches this pie is also gluten free with no artificial ingredients or preservatives. This meal can easily be made in any microwave or conventional oven for a healthful and delicious meal during the holiday season. For more information call (866) 479-3859 or visit http blakesallnatural.com. Cusa Tea Cusa Tea (Boulder CO) is the world s first premium instant tea according to the company. The tea (MSRP 9.99 10-serving box) uses only high-quality premium USDA (U.S. Department of Agriculture) Organic-certified teas and fruits which the company then cold-steeps using a revolutionary technology that reduces the waste and chemical preservatives found in most ready-to-drink teas. Cusa Teas packets allow tea drinkers to create a premium cup of tea by simply mixing in hot or cold water allowing them to enjoy an instantaneous moment of peace anywhere on the planet. No steeping. No waiting. No mess. Just pure organic tea and instant peace. Cusa Tea is now available in five tea varietals Organic English Breakfast Organic Oolong Tea Mango Green Tea Organic Green Tea and Lemon Black Tea. For more information call (720) 949-1901 or visit www.cusatea.com. WWW.VITAMINRETAILER.COM NOVEMBER 2017 Pure Natural Food Colors Color Garden (Anaheim CA) Pure Natural Food Colors bring fun and creativity back to decorating. They can be used right out of the box to naturally color icings butter cream sanding sugar or any other clever bakery topping intended for special occasions in a pure and natural way. All color is packed in single use 6-g packets and is certified gluten free. Each packet is designed to color about 1 pound of icing. Natural colors oxidize when opened so it is intended not to have any color remaining and is to be used all at once. For more information call (714) 572-0444 or visit www.colorgarden.net. 44 VITAMIN RETAILER Molly s Bakeovers The Food Allergy Research Center estimates one in 13 U.S. children suffer from food allergies and some can be life-threatening. As families prepare for holiday dining and entertaining Maryland-based Molly s Bakeovers (MSRP 36 six 4.5-oz. bags) is a major consideration. A mother of four Molly Hamilton has revolutionized a packable allergy-free snack. Sold in three flavors Brownie Crisps Chocolate Chip and Oatmeal Raisin each Molly s Bakeovers bag of cookies is free of egg soy gluten peanut and dairy. For more information visit www.bakeovers.com. Up Mountain Swizzle Up Mountain Swizzle a lightly sparkling take on Vermont-based Up Mountain Switchel s (UMS) award-winning Switchel recipe enlivens the taste buds and delights the senses while delivering all of the benefits of Original Switchel. It is made of three pure ingredients fresh ginger root raw organic apple cider vinegar and 100 percent locally sourced Vermont maple syrup that is unrefined mineral rich low-glycemic combined with the perfect amount of carbonation. The company s fresh ginger and raw apple cider vinegar serve as natural preservatives so UMS products are naturally shelf stable--absolutely no added preservatives. UMS unique brewing process and highly considered supply chain preserves its health benefits and its dynamic fresh flavors awaken the senses while the company s ethics invigorate the spirit. For more information visit www.drinkswitchel.com. Rye Style Bread Rye Style Bread with caraway seeds from Udi s Gluten Free (Boudler CO) will make taste buds sing. This bread s deep hearty flavor is perfect for adding a twist to a favorite stuffing recipe. The suggested price for Udi s Gluten Free Rye Style Bread is 5.72. For more information call (303) 652-0521 or visit www.udisglutenfree.com. Marinades & Cooking Sauces The kitchen just got more primal. The New Primal s (North Charleston SC) most recent product line will not only speed up cookout prep but keeps one nourished and satisfied all year long. These marinades and cooking sauces are paleo-friendly and gluten free containing no soy added sugars dairy or oil. From meat to fish or even veggies the Classic Spicy and Citrus Herb marinades make every recipe a hit pleasing novice and expert chefs alike. For best results marinate for at least six hours. For more information call (866) 723-1386 or visit www.thenewprimal.com. Glutino Crackers The holiday season can be crazy. With the Glutino (Boulder Co) Original Crackers snacks don t have to be. Pair them with cheese classy spreads or flavorful dips this is the cracker that delivers the goods. Crispy and crunchy and oh-so-very satisfying hosts will be ready to wow their guests with this cracker. The suggested price for a 4.4-oz. box of Glutino Original Crackers is 3.66. For more information call (303) 652-0521 or visit www.glutino.com. Don t miss a single issue of VR in 2017... go online to renew your free subscription today VitaminRetailer.com November17 Nut Flour Blend Whether one is baking gluten free for them or for guests California-based Pamela s Nut Flour Blend is the perfect addition to any holiday recipe. This flour is free of sugar and artificial additives and the unique blend of almonds coconut pecans and walnuts makes for a great nutritional boost to any dish. From dinner rolls and hearty stuffing to cherry tarts and streusel toppings--the options are endless with this versatile flour blend. In addition to the Nut Flour Blend Pamela s Products also offers a variety of gluten-free baking mixes and cookies perfect for holiday entertaining like Sugar Cookie Mix Spice Cake Mix Pumpkin Bread Mix GingerSnapz SimpleBites Mini Cookies and more For more information call (707) 462-6605 or visit www.pamelasproducts.com. NOVEMBER 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 45 GLUTENFREEPRODUCTFOCUS Repurposed Pod Repurposed Pod (Quakertown PA) is a coldpressed non-GMO (genetically modified organism) 100 percent virgin cacao juice that is naturally sweet and slightly tart. Repurposed Pod is sustainable ethically sourced supports farmers and adheres to agricultural practices that are beneficial to the environment. Repurposed Pod utilizes the white pulp from the cacao pod that is traditionally thrown away during chocolate production to create a tantalizing beverage that can be added as a superfood boost to smoothies or juices and soda water as a mixer for alcoholic drinks reduced as a syrup for desserts and much more For more information visit www.repurposedpod.com. Mac & Cheese Modern Table Meals (Walnut Creek CA) protein-packed Classic Cheddar tastes like home with health benefits. Modern Table Meals elbow pasta is made of lentils rice and pea protein plus a creamy cheesy sauce. It s a wholesome nutrient-rich meal for kids and kids-at-heart. For more information call (925) 472-4000 or visit www.moderntable.com. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S W I N T E R E D I T I O N Soozy s Muffins Each Soozy s (New York NY) muffin is made with clean non-GMO unprocessed ingredients and is free of gluten grain soy dairy and peanuts. Soozy s muffins (MSRP 6.99 box of four) are a break-through in healthy snacking and provide a convenient tasty and energy-packed bite designed to fuel the entire family. Available in Sweet Potato Wild Blueberry and Double Chocolate each muffin is individually wrapped. For more information visit www.soozys.com. Gingerbread Bar Bobo s Oat Bars (Boulder CO) Gingerbread bar combines every ingredient of your favorite holiday recipe--nutmeg ginger cinnamon and all-spice--with the warm deliciousness of a bowl of oatmeal. This limited-edition bar will have you in a festive mood from the first to the last bite. For more information call (303) 938-1977 or visit www.eatbobos.com. 46 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 ACGUPDATE The Gluten-free Production Considerations Necessary to Increase Market Share and Profitability he claim gluten free is not only a food safety concern to persons suffering from medically diagnosed celiac disease (approximately 1 percent of the population) and gluten sensitivity (approximately 6 percent of the population) but to regulators as evidenced by the number of gluten related Class 1 and 2 recalls and regulatory initiatives. Gluten is defined as the protein fractions from grains like wheat rye barley triticale and hybrids thereof. For celiac and gluten sensitive individuals a gluten-free diet is their only medical treatment. These people get sick when there is a failure. Therefore it is understandable that 70 percent of these consumers seek out products that are connected to third party certification (e.g. Gluten-Free Certification Program) when available. Self-declarations made by manufacturers are perceived by consumers as less credible. More than 100 million North Americans buy gluten-free products (approximately 51 percent of consumers). This amounts to more than 10 billion in sales which is growing at more than 10 percent annually. By participating in this market and seeking out certification companies can benefit from the gluten-free market and its exponential growth by communicating their commitment to producing safe reliable and trusted gluten-free products for consumers. There are some challenges for manufacturers who want to move forward T with gluten-free production. Management and employees need to become gluten aware and fully committed to gluten-free controls as a food safety issue similar to undeclared allergens. Defining the procedures documentation internal limits and controls to achieve an outcome that accommodates all markets is important. After that one needs to decide to become a dedicated gluten-free facility or continue to manage production in a combined gluten-free and non-gluten-free facility with the inherent risks of cross contamination. There are a number of ways to consistently achieve the desired outcome. Firstly develop a management system that calls out gluten as a chemical hazard. This is much easier if a high-level food safety management system is already in place (e.g. GFSI benchmarked standard). Combining your food safety audit with a Gluten-Free Certification Program audit the only scheme presently offering this can result in substantial savings. Testing is an important tool but is of limited value without a management system due to the inherent deviations of results caused by processing and cross-reactivity of ingredients. Most companies link gluten to the procedures that they use to manage allergens. The key is to work with trustworthy certified suppliers who can consistently supply gluten-free ingredients with proof which will complement your efforts to reduce or eliminate cross- contamination with gluten (i.e. start clean...stay clean). Please remember that making a gluten-free claim defaults into a highly regulated and scrutinized product category for consumers with a special dietary need. Failure to consider the sensitivity of the gluten-free market in brand communications and advertising can alienate an important segment of the market and erode brand credibility and value. Consumers of gluten-free products are very savvy read labels in detail use social media effectively and can be very critical of manufacturers who fail to deliver on their expectations. Regulations between countries (e.g. Canada USA and Europe) vary and you may wish to access professional assistance to navigate the regulatory and consumer perception maze or come under a recognized certification program which facilitates this. Leveraging certification can be effectively used to gain rapid access to the growing gluten-free market by facilitating and enabling key relationships with manufacturers brands retailers and consumers. Also consumers genuinely seek out recognizable point of purchase trademarks on packaging that effectively communicate due diligence that has been applied to the product which they are purchasing. Frank Massong Vice President Regulatory & Technical Services Allergen Control Group Inc. The Allergen Control Group Inc. is a privately held corporation which owns and operates the Gluten-Free Certification Program which is endorsed exclusively by Beyond Celiac in the USA and the Canadian Celiac Association in Canada. For more information visit www.glutenfreecert.com. NOVEMBER 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 47 GLUTENFREENEWPRODUCTS Breakfast and Sandwich Pockets ENGLEWOOD CLIFFS NJ-- GeeFree Breakfast and Sandwich Pockets are made with GeeFree s signature puff pastry dough. They are gluten free all natural frozen microwavable and come in three varieties Sausage Egg and Cheese Buffalo Chicken and Cheese Pizza. The sandwich pockets come two per box and are free of antibiotics hormones nitrates corn and soy. The microwavable sleeves keep them crispy. GeeFree is the only manufacturer of gluten-free puff pastry products in the United States. Two pockets (9 oz. total) have an MSRP of 6.99. For more information call (201) 724-1025 or visit www.geefree.com. Modern Table Pastas WALNUT CREEK CA-- Modern Table Meals newly reformulated pastas--Rotini Penne and Elbows--all tout 20 g of complete protein. Each variety of nourishing noodles features dramatically improved pasta texture achieved through a blend of lentils rice and peas containing all nine essential amino acids for long-lasting energy good digestion and improved muscle health. Modern Table Meals pastas are excellent for those looking to create their own delicious pasta recipes but want a tasty nutritious alternative to traditional wheat pastas that are loaded with empty carbs lacking in crucial nutrients. As before all Modern Table Meals pastas are non-GMO vegetarian gluten- soy- dairy- and nut free making them a fantastic option for those with strict food intolerances. An 8-oz. bag retails for 3.49. For more information call (866) 799-7289 or visit www.moderntable.com. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S W I N T E R E D I T I O N Organic Gourmet Pumpkin Seeds NORTH HAVEN CT--SuperSeedz (by Kathie s Kitchen) the gourmet no-shell pumpkin seed snacks are now available in three new organic flavors Pink Himalayan Salt Garlicky Dill and Dark Chocolate & Sea Salt. Each of the three new flavors are small-batch dry roasted with simple delicious organic ingredients. In addition to being extremely tasty SuperSeedz are naturally nutritious featuring up to 8 g of complete plant-based protein 15 percent RDI of iron and zinc and 160 mg of magnesium (aka nature s stress reliever). They re also gluten- and nut free nonGMO and vegan. A 4-oz. bag has an MSRP of 4.79. For more information call (204) 407-0546 or visit www.superseedz.com. Pamela s Pasta UKIAH CA--Made from white rice and sprouted brown rice flour Pamela s pastas (from Pamela s Products) are gluten free non-GMO and USDA Certified Organic. Available nationwide the pastas are offered in four varieties--Penne Rotini Elbows and Spaghetti--each with a suggested retail price of 4.29 per 8oz. box. For more information call (707) 462-6605 or visit www.pamelasproducts.com. Stone Ground Mustard HILLSBORO OR--The new 12-oz. Beaver Brand Stone Ground Mustard (by Beaverton Foods Inc.) features allnatural mustard oil and no preservatives. It is also certified gluten free. The Beaver Brand is the top-selling specialty branded mustard in the West (source I.R.I. Total US Food 52 weeks ending Oct. 2 2016). Each 12-oz. bottle has an MSRP ranging from 2.99- 3.29. For more information call (503) 646-8138 or visit www.beavertonfoods.com. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 SUPPLEMENTSCIENCE Curcumin & Cardiovascular Health By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences urmeric and more specifically its primary active constituent known as curcumin has been used extensively in ancient and modern times for its medicinal qualities.1 2 It was used as a traditional remedy in Chinese and Indian ayurvedic medicine for more than 2 000 years 3 and the authors of a textbook on bioactive foods indicate that the use of turmeric in Indian folk medicine is one of a veritable panacea apparently efficacious for conditions that we would nowadays classify in the realm of infectious inflammatory metabolic and immunological diseases. 4 Furthermore research on the modern evidence-based uses of curcumin is extensive and includes studies demonstrating a wide spectrum of biological actions. These include anti-inflammatory antioxidant anti-carcinogenic anti-mutagenic anticoagulant anti-fertility anti-diabetic antibacterial antifungal antiprotozoal antiviral anti-fibrotic antivenom antiulcer hypotensive and cholesterol-lowering activities.5 The focus of this article is on curcumin s benefits for cardiovascular health--and specifically for T endothelial dysfunction. Endothelial Dysfunction The endothelium is the tissue that lines the interior surface of blood vessels (and lymphatic vessels). Normal functions of the endothelium include mediation of coagulation platelet adhesion immune function and control of volume and electrolyte content of the intravascular and extravascular spaces. In vascular diseases endothelial dysfunction is a disorder broadly defined as an imbalance between vasodilating and vasoconstricting substances produced by (or acting on) the endothelium.6 Endothelial dysfunction can result from and or contribute to several disease processes including hypertension (high blood pressure) hypercholesterolaemia diabetes septic shock and Behcet s disease (a rare autoimmune disorder causing blood vessel inflammation).7 Maintaining healthy endothelial function is of vital importance for supporting cardiovascular health so measuring endothelial function is a good reflection of cardiovascular health. When blood flow increases through a vessel the vessel dilates. This phenomenon is referred to as flow-mediated dilatation (FMD). FMD is a sensitive measure of endothelial function and serves as a predictive marker of cardiovascular risk. Therefore improvements in endothelial function as measured by FMD are indicative of a reduced cardiovascular risk.8 Supplementation with curcumin is one way to help promote healthy endothelial function via FMD. Preliminary Research With Curcumin Excess fructose consumption is a risk factor for metabolic syndrome causing hyperuricemia (excess of uric acid) and endothelial dysfunction in the kidneys. In a study with fructose-fed rats curcumin lowered uric acid levels and appeared to ameliorate endothelial dysfunction in the kidneys.9 Likewise in a randomized controlled crossover study 10 14 healthy male subjects were given a single serving of curry 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 meal (a natural source of curcumin) or spice-free control meal to determine if it would improve endothelial function. Before and one hour after consumption fasting and postprandial FMD responses were measured. According to the results curry meal increased FMD from 5.2 2.5 percent to 6.6 2.0 percent (P 0.001) whereas the control meal decreased FMD from 5.8 2.4 percent to 5.1 2.3 percent (P 0.039). The postprandial FMD after the curry meal was significantly higher than after the control meal (P 0.002). The researchers concluded that consumption of curry ameliorates postprandial endothelial function in healthy male subjects and may be beneficial for improving cardiovascular health. Of course a study in rats and a study on a single serving of curry is not enough to definitively demonstrate that curcumin is effective for improving endothelial function. However a well-designed and executed human study on curcumin has shown just that. Curcumin Bioavailability Before proceeding to a discussion of the human study on curcumin and endothelial function it is important and relevant to first address the fact that curcumin has relatively poor biovailability--with 40 to 75 percent of curcumin passing through the digestive tract unchanged in animal research.11 Also blood concentrations of curcumin are low and tissue distribution is limited following oral dosing due to its fast metabolic turnover in the liver and intestinal wall.12-20 Even upon intake of doses as high as 10 or 12 g curcumin maximum plasma curcumin concentrations in humans remain in the low nanomolar range ( 160 nmol L).21 There are however a few different commercial curcumin extracts that are supported by research showing better bioavailability vs. regular curcumin. One such extract whose effects on endothelial dysfunction will be discussed below is CurcuWIN a novel curcumin formulation from OmniActive Health Technologies containing 20 percent curcuminoids. A recent human study22 showed that the absorption of total curcuminoids in the blood of this water-dispersible form of curcumin was 45.9-fold higher than normal curcumin. Curcumin s Effect on Endothelial Dysfunction A double-blind randomized placebo controlled parallel study23 was conducted to examine the effect of differing doses of curcumin on FMD and consequently on endothelial dysfunction. Researchers from Texas Christian University (USA) Massey University (New Zealand) and Increnovo LLC (USA) recruited 59 moderately trained men and women to participate. Subjects were assigned to placebo 50 mg or 200 mg curcumin (from 250 and 1 000 mg CurcuWIN respectively) for eight weeks. The results of this study were originally presented at the Experimental Biology 2016 Meeting in San Diego and subsequently published in the Journal of Nutrition and Metabolism. Results showed that 200 mg of curcumin produced a dose-mediated improvement in endothelial function as measured by FMD. The outcome was a clinically significant 3.0 percent increase relative to placebo (p 0.020). Those in the placebo group had a decrease in FMD. Consequently the improvement in FMD with the 200 mg dose of curcumin represented a 37 percent increase over placebo. The researchers concluded that eight weeks of 200 mg oral curcumin supplementation resulted in a clinically significant improvement in endothelial function as measured by FMD in apparently healthy adults. Not only does this suggest that oral curcumin supplementation may present a simple lifestyle strategy for decreasing the risk of cardiovascular diseases but other research suggests that for every 1 percent increase in FMD there is a 9 to 17 percent decrease in cardiovascular disease.24 Therefore daily supplementation with 1 000 mg CurcuWIN (providing 200 mg of curcumin) had a clinically meaningful impact on potentially reducing cardiovascular risk by 15 to 50 percent in healthy individuals. Conclusion Curcumin has been used extensively in ancient and modern times for its medicinal qualities with research demonstrating a wide range of biological effects. A particular benefit of curcumin supplementation is protection against and improvement of endothelial dysfunction through an increase in FMD. CurcuWIN which has been shown to have 45.9-fold higher bioavailability vs. standard curcumin has also demonstrated a significant increase in FMD vs. placebo in clinical study. This increase in FMD could potentially reduce cardiovascular risk by 15 to 50 percent in healthy individuals. VR References 1 Chattopadhyay I Biswas K Bandyopadhyay U Banerjee RK. Turmeric and curcumin Biological actions and medicinal applications. Current Science. 2004 87(1) 44-53. 2 Curcuma longa (turmeric). Monograph. Altern Med Rev 2001 6 Suppl S62-6. 3 Curcuma longa (turmeric). Monograph. Altern Med Rev 2001 6 Suppl S62-6. 4 Togni S Appendino G. Curcumin and Joint Health From Traditional Knowledge to Clinical Validation. In Watson RR Preedy VR (eds.) Bioactive Food as Dietary Interventions for Arthritis and Related Inflammatory Diseases. San Diego Academic Press 2013 67-81. 5 Chattopadhyay I Biswas K Bandyopadhyay U Banerjee RK. Turmeric and curcumin Biological actions and medicinal applications. Curr Sci. 2004 28(1) 44-53. 6 Deanfield J Donald A Ferri C Giannattasio C Halcox J Halligan S Lerman A Mancia G Oliver JJ Pessina AC Rizzoni D Rossi GP Salvetti A Schiffrin EL Taddei S Webb DJ Donald Ferri Giannattasio Halcox Halligan Lerman Mancia Oliver Pessina Rizzoni Rossi Salvetti Schiffrin Taddei Webb Working Group on Endothelin Endothelial Factors of the European Society of Hypertension. Endothelial function and dysfunction. Part I Methodological issues for assessment in the different vascular beds a statement by the Working Group on Endothelin and Endothelial Factors of the European Society of Hypertension. J Hypertens. 2005 23 (1) 7 17. 7 M nzel T Sinning C Post F Warnholtz A Schulz E Sinning Post Warnholtz Schulz. Pathophysiology diagnosis (Continued on page 58) VITAMIN RETAILER 51 NOVEMBER 2017 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION By Cheryl Myers I t has been estimated that 80 to 90 percent of all cancer is preventable and related to lifestyle and environmental factors. One would think that is good news. If we know some of the factors that contribute to cancer etiology why aren t we doing a better job with prevention A part of the problem is finding out something is a risk factor for cancer after the fact. For example we all know smoking is a risk factor not just for lung cancer but for thyroid cancer head and neck cancer and more. So why doesn t everyone stop smoking I grew up in a time when cigarette commercials were on TV airplanes had smoking sections and patients (and doctors ) were allowed to light up in hospitals. Many people were addicted before the risks were fully understood. And even today there is a great deal of denial among smokers that they will lose the lottery and get a smoking related cancer. Overweight and obesity also causes 52 VITAMIN RETAILER cancer. Excess adipose (fat) tissue upsets normal hormone metabolism and also puts you into a pro-inflammatory state. Chronic inflammation is one of the most powerful root causes of genetic changes that lead to cancer. Environmental toxins and food additives cause cancer. Industrialized countries have far higher cancer rates than non-industrialized. So why don t we just stop Mobilizing the U.S. population to make a dramatic change is like trying to turn a tsunami. Powerful oppositional forces make us settle for tiny slow steps in the right direction for better health. So we still have a big problem with cancer and millions of people every year suffer with this cluster of diseases. It is no wonder that interest is high in nutritional and botanical supplements that help prevent cancer. While there are too many to list we can look at what makes a supplement a great tool for cancer prevention. Oxidative Stress Each cell contains a blueprint of how to make a new cell. This is called DNA (deoxyribonucleic acid). If the DNA is damaged the next cell created is damaged as well. Damaged cells can become malignant meaning they turn into cancer cells. Cancer is not an invader it is the body s own damaged cells malfunctioning in such a way that they cause death and destruction. Any antioxidant plays a role in cancer prevention to some extent. Will eating spinach help prevent cancer Yes. Oranges Yes. Blueberries Yes. There is not a one-size-fits-all antioxidant so humans need to eat a variety of antioxidant foods to stay healthy. Three very potent botanical antioxidants are curcumin grape seed extract and pomegranate. Each of these supplements has an array of tools to prevent certain types of oxidative damage and subsequently help prevent cancer. Curcumin (the pigment from turmeric) is WWW.VITAMINRETAILER.COM NOVEMBER 2017 certainly the research leader at present but grape seed extract and pomegranate are growing in popularity with scientists as well. One way to measure antioxidant strength is using an oxygen radical absorbance capacity (ORAC) value measured in units per 100 grams. In food a good ORAC value can be between 6 000 and 36 000. However in the case of a clinically studied curcumin with turmeric essential oils testing showed the ORAC value as nearly 1.5 million and in the case of a scientifically studied grape seed extract called VX1 that testing showed a value of over two million. That is an example of very high levels of antioxidant activity and contributes to the science showing these botanicals can help prevent cancer and cancer recurrence. Grape seed VX1 has also been shown to modulate a tumor promoting pathway in the body called hippo-yap. It is the first compound to show significant activity on this pathway which holds great promise for cancer prevention. And pomegranate is not only an excellent antioxidant it provides unique plant compounds that are especially active against hormonally related cancers. without fully inhibiting any of them. This is why it can so effectively reduce inflammation without the side effects of non-steroidal anti-inflammatory drugs (NSAIDs) which block important enzyme pathways in the body resulting in gastrointestinal mucosal erosion reduced kidney function and increased risk of heart attack and stroke. Curcumin with turmeric essential oil has been shown to help alleviate major depressive disorder and support cognitive function in older adults. Curcumin has also shown benefits for every type of cancer for which it has thus far been tested. This is due in part to its unique role as antioxidant anti-inflammatory and epigenetic modulator. It deserves its reputation as the ultimate anti-cancer herb. cannabinoid receptors can have a significant influence on health and hemp oil contains some of those compounds. CBD has been found to reduce inflammation via unique pathways and provide pain relief as well. It is also active in selectively inhibiting cancer cell proliferation and tumor growth. Promote Detoxification Many of the carcinogens to which we are exposed are detoxified by the liver and prepared for excretion from the body. The better your liver works and the more quickly it takes carcinogens out of circulation the lower your risk of cancer related to toxic exposure. Not all the toxins in your body are environmental. Some are naturally occurring. For example as estrogen is metabolized it becomes broken down and can convert into forms that are more likely to be tumor promoting. Your body strives to eliminate used-up estrogen via the liver and creates new estrogen to take its place. One of the easiest ways you can prevent cancer is to increase the fiber in your diet. This is because fiber is a super sponge. The toxins are dumped into the gut from the liver and if your last meal was ice cream white rice and cheese there will be virtually no sponges available to bind up the toxins. Toxins that are not bound are reabsorbed which circulates the toxin all over again doubling or tripling your carcinogenic exposure. That is why increased fiber intake can help with hormonal issues too like premenstrual syndrome or perimenopause symptoms. If you cannot eat a diet high in fiber you can use supplemental fiber. The recommendation for optimal intake is 25 to 30 grams a day and most Americans get less than half of that amount. And once again curcumin is an effective botanical. It reduces inflammation in the liver and promotes liver cell activity. It has been shown to have benefits even in fatty liver disease. Improvement in liver activity also improves elimination of toxins. Milk thistle is also well known for improving liver function and detoxification. In addition to enhancing liver detoxification processes milk thistle may also be anti-angiogenic meaning it helps suppress the growth of blood vessels to feed cancer tumors. More research is needed but reducing angiogenesis is an important strategy in VITAMIN RETAILER 53 Reduce Inflammation America is in the midst of an epidemic of chronic inflammation. The food we eat the air we breathe the toxins to which we are exposed the desks at which we sit for hours at a time all contribute to making us perhaps the most inflamed nation on earth. And with chronic inflammation comes cellular changes that again lead to the development of malignant cells. Reducing inflammation and inflammatory triggers plays a big role in preventing cancer and many other diseases as well. Did you know that chronic inflammation plays a role in major depressive disorder Alzheimer s disease and heart disease as well Some of the best botanical interventions for reducing inflammation are curcumin boswellia (sometimes called frankincense when it is an essential oil) and hemp oil. The most clinically studied intervention is curcumin with more than 10 700 published studies indexed on the National Institutes of Health (NIH) electronic database PubMed. Curcumin has been shown to modulate every enzyme pathway in the inflammation cascade Boswellia has not been the subject of as much research but it has been found to reduce a special kind of inflammation called the 5-lipoxygenase (5-LOX) pathway. This type of inflammation is different than the inflammation you get from a sunburn or twisting your ankle. Activation of 5-LOX plays a role in potentiating cancer including pancreatic cancer. Lipoxygenases in general are associated with carcinogenic processes such as tumor cell proliferation and cellular differentiation. While hemp oil is in a bit of a regulatory purgatory at present regarding the notation of important compounds like cannabidiol (CBD) it remains an effective anti-inflammatory and anti-cancer botanical. The endocannabinoid system in the body is broad-spectrum in its activity. Substances that bind to NOVEMBER 2017 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION both preventing cancer and preventing the re-occurrence of cancer. Cancer Answers There are no easy cancer answers. Some of the best preventative activities seem simple on paper but can be very difficult to institute. Don t smoke keep your body weight in check eat nutritious meals high in fiber and low in additives. Don t breathe polluted air or expose yourself to excessive radiation. Even though we cannot fully control our risk for cancer there are certainly steps that can be taken to reduce the probability that we will have to face this challenging illness. If you can effectively reduce both inflammation and oxidative stress and increase the liver s ability to detoxify problematic substances you are well on your way to a healthy prevention plan. VR References Rainey-Smith SR Brown BM Sohrabi HR Shah T Goozee KG Gupta VB Martins RN. Curcumin and cognition a randomised placebo-controlled double-blind study of community-dwelling older adults. Br J Nutr. 2016 Apr 22 1-8. Wu S Tian L. Diverse Phytochemicals and Bioactivities in the Ancient Fruit and Modern Functional Food Pomegranate (Punica granatum). Molecules. 2017 Sep 25 22(10). Tang J Li B Hong S et al. Punicalagin suppresses the proliferation and invasion of cervical cancer cells through inhibition of the -catenin pathway. Mol Med Rep. 2017 Aug 16(2) 1439-1444. Li Y Li S Meng X Gan RY Zhang JJ Li HB. Dietary Natural Products for Prevention and Treatment of Breast Cancer. Nutrients. 2017 Jul 8 9(7). pii E728. doi 10.3390 nu9070728. Review. Hejazi J et al. Effect of Curcumin Supplementation During Radiotherapy on Oxidative Status of Patients with Prostate Cancer A Double Blinded Randomized PlaceboControlled Study. Nutrition and Cancer. 2016 0(0) 1-9. Lopresti AL Maes M Maker GL Hood S Drummond PD. Curcumin and major depression A randomised double-blind placebo-controlled trial investigating the potential of peripheral biomarkers to predict treatment response and antidepressant mechanisms of change. European Neuropsychopharmacology. Dec. 5 2014 Lopresti AL Maes M Maker GL Hood S Drummond PD. Curcumin for the treatment of major depression A randomised double-blind placebo controlled study. J Affect Disord. 2014 167 368-375. Hejazi J Rastmanesh R Taleban F Molana S Ehtejab G. A pilot clinical trial of radioprotective effects of curcumin supplementation in patients with prostate cancer. J Cancer Sci Ther. 2013 5 320-324. Sanmukhani J Satodia V Trivedi J Patel T Tiwari D Panchal B Goel A Tripathi CB. Efficacy and safety of curcumin in major depressive disorder a randomized controlled trial. Phytother Res. 2013 28(4) 579-85. Baum L Lam CW Cheung SK et al. Six-month randomized placebo-controlled double-blind pilot clinical trial of curcumin in patients with Alzheimer s Disease. J Clin Psychopharmacol. 2008 Feb 28(1) 110-3. Siddappa G Ravindra D Kulsum S et al. Chemoprevention and Treatment Efficacy of Curcumin in Combination with Metformin in an in Vivo Oral Carcinogenesis Model. 5th International Federation of Head and Neck Oncologic Societies (IFHNOS). July 26th30th 2014 New York NY. Also presented at the 13th National Conference of Foundation for Head and Neck Oncology (FHNO). September 27th 29th 2013 JAIPUR. Sanmukhani J et al. Evaluation of antidepressant like activity of curcumin and its combination with fluoxetine and imipramine an acute and chronic study. Acta Pol Pharm. 2011 Sep-Oct 68(5) 769-75. Toden S Okugawa Y Buhrmann C et al. 1. Novel evidence for curcumin and boswellic acid induced chemoprevention through regulation of miR-34a and miR-27a in colorectal cancer. Cancer Prev Res (Phila). 2015 Feb 23. Wisastra R Dekker FJ. Inflammation Cancer and Oxidative Lipoxygenase Activity are Intimately Linked. Cancers. 2014 6(3) 1500-1521. doi 10.3390 cancers6031500. Wang D Dubois RN. Eicosanoids and Cancer. Nat Rev Cancer. 2010 Mar 10(3) 181-93. Hennig R Grippo P Ding XZ et al. 5-Lipoxygenase a Marker for Early Pancreatic Intraepithelial Neoplastic Lesions. Cancer Res. 2005 Jul 15 65(14) 6011-6. Steiner DR Gonzalez NC Wood JG. Leukotriene B(4) promotes reactive oxidant generation and leukocyte adherence during acute hypoxia. J Appl Physiol (1985). 2001 Sep 91(3) 1160-7. Xiong W Cui T Cheng K et al. Cannabinoids suppress inflammatory and neuropathic pain by targeting 3 glycine receptors. The Journal of Experimental Medicine. 2012 209(6) 1121-1134. doi 10.1084 jem.20120242. Massi P Solinas M Cinquina V Parolaro D. Cannabidiol as potential anticancer drug. British Journal of Clinical Pharmacology. 2013 75(2) 303-312. doi 10.1111 j.1365-2125.2012.04298.x. Guo C Ma J Zhong Q Zhao M Hu T Chen T Qiu L Wen L. Curcumin improves alcoholic fatty liver by inhibiting fatty acid biosynthesis. Toxicol Appl Pharmacol. 2017 Aug 1 328 1-9. doi 10.1016 j.taap.2017.05.001. Epub 2017 May 2. McCord A. Milk thistle may help improve liver health in people with HIV and hepatitis C. Proj Inf Perspect. 2008 Sep (46) 18. Zhu XX Ding YH Wu Y Qian LY Zou H He Q. Silibinin a potential old drug for cancer therapy. Expert Rev Clin Pharmacol. 2016 Jul 18 1-8. Deep G Gangar SC Rajamanickam S et al. Angiopreventive efficacy of pure flavonolignans from milk thistle extract against prostate cancer targeting VEGFVEGFR signaling. PLoS One. 2012 7(4) e34630. doi 10.1371 journal.pone.0034630. Epub 2012 Apr 13. Toden S Goel A. Oligomeric proanthocyanidins inhibit Hippo-YAP pathway and prevent colorectal cancer stem cell formation. Poster presentation at the annual American Association for Cancer research (AACR) meeting. New Orleans LA. April 16-20 2016. Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 PRODUCTSPOTLIGHT Giving Back M ost will agree that showing love and helping others in need are two important actions that make the world a better place. Acts of kindness are always appreci- BY NICHOLAS SARACENO ated but oftentimes they can go unnoticed. Below are products from manufac- turers who are doing their part to support the community--from donating a lump sum to contributing a percentage of product sales to specific foundations or organizations. Everlasting Joy Reminiscent of one s favorite bar as a kid this GoMacro (Wisconsin) bar is a combination of coconut chocolate chips and almond butter that is sure to bring one everlasting joy. To top it off 1 percent of net annual sales go to help feed the homeless. Each bar has an MSRP of 2.89 other GoMacro bars with proceeds include Sunny Uplift (during Breast Cancer Awareness Month in October 10 percent of all sales from the Cherries & Berries Bar benefit the Keep a Breast Foundation) and Protein Replenishment (10 percent of net sales in the month of May go to support the Farm Sanctuary). For more information call (608) 627-2310 or visit www.gomacro.com. Vitamin D-3 Chewables Illinois-based NOW s Chewable Vitamin D-3 (MSRP 14.99 for 120 chewables) supplies this key vitamin in a tasty chewable form. Vitamin D is normally obtained from the diet or produced by the skin from the ultraviolet energy of the sun. However it is not abundant in food. As more people avoid sun exposure vitamin D supplementation becomes even more necessary to ensure that the body receives an adequate supply. NOW provides more than 100 000 in funding and vitamin D supplements to support Protect Our Children NOW a twoyear grassroots prenatal vitamin D project to improve birth outcomes and combat increased health care costs associated with vitamin D deficiency in utero. The pilot program spearheaded by GrassrootsHealth an international nonprofit public health promotion organization is conducted at the Western Montana Clinic (WMC) in Missoula MT with hopes to expand to other cities in the near future. For more information call (888) 669-3663 or visit www.nowfoods.com. Men s Multivitamin Plus Stress Support Get the targeted support a person needs to handle the stress of busy life with new Florida-based Rainbow Light Vibrance Men s Multivitamin plus Stress Support. This advanced research-based formula is specifically formulated to support a man s distinct health needs with a wide variety of vitamins and minerals plus targeted nutrients to promote a healthy stress response. For advanced food-based nutrition Vibrance Men s Multivitamin plus Stress Support includes 90 mg of an Organic Rainbow Whole Food Blend of spirulina beet broccoli kale spinach blackberry blueberry carrot and cranberry for a retail value of 57.99 (120 capsules 60day supply). Plus 20 mg of an Antioxidant Food Complex that combines foods brimming with antioxidants like turmeric apple and broccoli to scavenge free radicals and fight the signs of aging. In 2016 Rainbow Light announced the 1% for Global Good program pledging to donate 1 percent of all product sales in the form of multivitamins for women and children in food-insecure regions around the world as noted on its website. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Reishi Cold Brew REBBL s (California) Reishi Cold Brew is Soulfully Crafted to taste creamy and indulgent. Organic ethically sourced and gluten free with no added sugars Reishi Cold Brew contains 7 g of coconut MCTs and harnesses the healing power of the reishi mushroom to support and promote healthy immune function liver protection and detoxification cardiovascular health and healthy aging. With 140 mg of caffeine for an MSRP of 3.99 the 12-oz. Reishi Cold Brew provides the energy and balance. Furthermore REBBL works to fight against human trafficking through impact sourcing and supply chain in partnership with the non-profit Not For Sale. In doing so the company also must address climate change which is inextricably linked to human trafficking. This helps to protect vulnerable communities from ever being trafficked. In addition REBBL donates 2.5 percent of the net sales of every bottle sold to Not For Sale to rehabilitate those who have already been affected. For more information call (855) 732-2500 or visit www.rebbl.co. VITAMIN RETAILER 55 For more information call (800) 635-1233 or visit www.rainbowlight.com. NOVEMBER 2017 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray What is SIBO And What Can Help B Y M ICHAEL T. M URRAY ND mall intestinal bacterial overgrowth (SIBO) may seem like a new condition but I first wrote about it more than 35 years ago. At the time in the early 1980s there was a lot of focus on the overgrowth of Candida albicans in the intestinal tract as a factor in a complex set of symptoms. Yet I noticed that many of the patients I was seeing had these symptoms but no evidence of candida being out of control. Something else had to be responsible for their symptoms and an overgrowth of bacteria in the small intestine seemed like a very good explanation. In the last 10 years or so SIBO has become a big buzzword in research and on the internet. Many customers entering into health food stores are looking for help. S SIBO Explained The stomach and small intestine is designed to be relatively free of microorganisms. The reason should be obvious--the presence of microorgan56 VITAMIN RETAILER isms overgrowing in the small intestine would set up a scenario where they start utilizing various nutrients before they have had a chance to be absorbed. The result is fermentation of carbohydrates and putrefaction of proteins. This can produce a lot of gas as well as digestive symptoms that resemble the irritable bowel syndrome (IBS) as well as some additional accompanying symptoms. IBS is associated with some combination of Abdominal pain or distension Altered bowel function constipation or diarrhea Hypersecretion of colonic mucus Dyspeptic symptoms (flatulence nausea anorexia) Varying degrees of anxiety or depression With SIBO there are often other associated symptoms including Brain fogginess Fatigue Joint pain Skin issues acne eczema rashes or rosacea Weight loss How is SIBO Diagnosed The primary way SIBO is diagnosed clinically is via breath testing. The test involves the patient ingesting a dose of either glucose or lactulose then breathing into a collection bag every 20 minutes for measurement of hydrogen and methane. Normally these gases are not expired in high amounts but with SIBO their levels can be quite high. Of the two sugars for testing glucose usually gives more meaningful results but only represents bacterial overgrowth in the first portion of the small intestine. Lactulose is more helpful if the overgrowth occurs in the ileum the last part of the small intestine. The diagnosis of SIBO via breath testing is given if the patient expires greater than normal levels of either hydrogen or methane. SIBO can be hydrogen dominant methane dominant or mixed. Hydrogen dominant SIBO is WWW.VITAMINRETAILER.COM NOVEMBER 2017 most associated with diarrhea while methane dominant is most associated with constipation. This difference reflects an overgrowth of different types of gut bacteria. Absorption and the Small Intestine he small intestine is usually more than 21 feet long and is divided into three segments the duodenum is the first 10 to 12 inches the jejunum is the middle portion and is about 8 feet long and the ileum which is about 12 feet long. The small intestine participates in all aspects of digestion absorption and transport of ingested materials. It secretes a variety of digestive and protective substances as well as receives the secretions of the pancreas liver and gallbladder. Absorption of minerals occurs predominately in the duodenum absorption of water-soluble vitamins carbohydrates and protein occurs primarily in the jejunum and the ileum absorbs fatsoluble vitamins fat cholesterol and bile salts. T bohydrates (oligosaccharides) and sugars that are fermented by intestinal bacteria yielding large amount of gases like hydrogen or carbon dioxide thus causing abdominal bloating. Sources of FODMAPs include most legumes vegetables fruit and grains. So the diet is extremely limiting and not sustainable. Fortunately recent studies indicate that use of digestive enzyme supplements especially those designed to digest the various offending oligosaccharides and sugars may be as effective in improving digestive symptoms without having to forego so many health-promoting foods. Digestive Enzymes in SIBO Digestive enzymes especially proteases and lipases are an important protective factor against SIBO. Insufficient output of digestive enzymes from the pancreas is associated with many symptoms associated with SIBO and may represent a key underlying factor in many cases. Digestive enzymes are also the likely host defense mechanisms within the gut that prevents the formation of biofilm--a collection of bacteria closely packed together that adhere to the lining of the small intestine within a slimy gluey matrix. In general methane-producing bacteria are more likely to produce biofilm and are often more difficult to clear. Digestive enzymes are capable of eating away at the biofilm matrix as well as acting as a deterrent for bacterial overgrowth in the small intestine. In general for SIBO I recommend a high potency digestive enzyme preparation be taken just before a meal. What Causes SIBO SIBO often represents a breakdown in protective mechanisms. There are several built-in factors that prevent bacterial overgrowth in the small intestine foremost are digestive secretions of bile and digestive enzymes along with the peristaltic contractions that move the food bolus through the small intestines. A lack of enzymes bile or other digestive secretions as well as reduced peristalsis greatly increases an individual s risk of having bacterial or candida overgrowth as well as an intestinal infection including chronic candida infections of the gastrointestinal tract. Another key barrier to bacterial overgrowth in the small intestine is the ileocecal valve that separates the colon from the small intestine. Much like a door this mechanical barrier is designed to prevent too many of the bacteria residing in the colon to enter the small intestine. A lack of enzymes bile or other digestive secretions as well as reduced peristalsis greatly increases an individual s risk of having bacterial or candida overgrowth as well as an intestinal infection including chronic candida infections of the gastrointestinal tract. As far as dealing with the bacterial overgrowth the conventional medical treatment of SIBO relies primarily on the administration of antibiotics. However this approach ultimately creates additional problems due to further disturbance of the microbiome. In contrast the natural approach focuses on dealing with the bacterial overgrowth by restoring the proper functioning of the protective barriers to SIBO or supplementation strategies designed to produce similar effects. Foremost in this latter goal are using HCl replacement therapy digestive enzymes and herbal agents that promote biliary secretions and peristalsis (e.g. berberine ginger artichoke milk thistle and other choleretics). It is also helpful to use natural agents to reduce the bacterial overgrowth. Foremost among these agents in my opinion are digestive enzymes berberine and enteric-coated peppermint oil. Berberine in SIBO Plants that contain the alkaloid berberine such as goldenseal (Hydrastis canadensis) barberry (Berberis vulgaris) Oregon grape (Berberis aquifolium) and goldthread (Coptis chinensis) have a long history of use in infectious diarrhea. More recently there have been numerous studies with pure berberine that have shown significant success in the treatment of acute diarrhea. Berberine has been found effective against diarrheas caused by a number of different types of organisms including E. coli (traveler s diarrhea) Shigella dysenteriae (shigellosis) Salmonella paratyphi (food poisoning) B. Klebsiella Giardia lamblia (giardiasis) Entamoeba histolytica (amebiasis) and Vibrio cholerae (cholera). These results indicate berberine appears to be effective in treating the majority of common gastrointestinal infections with results comparable to standard antibiotics in most cases. In fact results were better in several studies. The advantage of berberine over conventional antibiotics is that it exerts selective antimicrobial action as it targets a wide range of disease causing organisms including Candida albicans yet exerts no action against health promoting bacterial species such as Lactobacilli and Bifidobacter species. Several other studies suggest berberine may be effective in SIBO. In animal models berberine improves intestinal motility. This action is another key goal VITAMIN RETAILER 57 Treatment of SIBO Most often the treatment of SIBO involves a low carbohydrate diet combined with strategies to deal with the bacterial overgrowth. A low FODMAP diet has emerged as the primary dietary adjunct. FODMAPs are short-chain car- NOVEMBER 2017 WWW.VITAMINRETAILER.COM NATURALMEDICINE in patients with SIBO. And while berberine has not been studied in SIBO it has been studied in irritable bowel syndrome (IBS) with very good results. In a 2015 double-blind study published in Phytotherapy Research 196 patients with diarrhea predominant IBS were randomized to receive either berberine (200 mg) or a placebo (vitamin C 200 mg) twice a day for eight weeks. The berberine group but not the placebo group reported significant improvement in diarrhea and less urgency and frequency in defecation. The berberine group also experienced a 64.6 percent reduction in abdominal pain compared with initial scores at the end of the score. Berberine significantly decreased the overall IBS symptom score anxiety score and depression score. Lastly and not surprisingly berberine was associated with an increased quality of life score in patients while no such change was seen in the placebo group. Berberine has been extensively studied in clinical trials for lowering blood sugar lipids and hypertension. In more than 25 double-blind studies berberine has shown efficacy on par with conventional medications in these applications. I bring this up because in these studies the dosage was typically 500 mg two to three times daily before meals. This dosage level may bring about quicker results than those found in the eightweek trial in IBS and is likely the dosage that would show more consistent results in SIBO. Berberine is my preferred herbal recommendation for SIBO especially when diarrhea is a common feature. tional benefit of these volatile oils is their efficacy against bacteria or Candida albicans that may be overgrowing in the small intestine. The typical dosage of ECPO is 200 mg twice daily between meals. Final Comments Once symptoms suggest that the overgrowth of bacteria have been reduced a repeat breath test or symptom evaluation will determine how successful treatment has been. If symptoms are 90 percent better the next step will be prevention of recurrent SIBO. If symptoms are still present after the appropriate time on antimicrobials a repeat breath test may be helpful to determine how much the levels have changed and then influence the prognosis and length of treatment. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit www.doctormurray.com. Enteric-coated Peppermint Oil in SIBO Another treatment option for SIBO is enteric-coated peppermint oil (ECPO). Peppermint oil and presumably similar volatile oils such as those found in oregano rosemary thyme and caraway seeds exhibit a number of beneficial effects helpful in SIBO. Like berberine these volatile compounds exert selective antimicrobial effects and ECPO has shown very good results in IBS. Enteric coating is believed to be necessary because menthol and other volatile compounds in peppermint oil are rapidly absorbed. This rapid absorption tends to limit its effects to the upper intestine and may lead to esophageal reflux and heartburn. Nearly a dozen double-blind studies have shown ECPO preparations to be extremely helpful in IBS. ECPO is thought to work by improving the rhythmic contractions of the intestinal tract and relieving intestinal spasm. An addi- SUPPLEMENTSCIENCE (Continued from page 51) and prognostic implications of endothelial dysfunction . Ann Med. 2008 40 180 196. 8 Kelm M. Flow-mediated dilatation in human circulation diagnostic and therapeutic aspects. Am J Physiol Heart Circ Physiol. 2002 Jan 282(1) H1-5. 9 Zhang DM Li YC Xu D Ding XQ Kong LD. Protection of curcumin against fructose-induced hyperuricaemia and renal endothelial dysfunction involves NO-mediated JAK-STAT signalling in rats. Food Chem. 2012 Oct 15 134(4) 2184-93. 10 Nakayama H Tsuge N Sawada H Masamura N Yamada S Satomi S Higashi Y. A single consumption of curry improved postprandial endothelial function in healthy male subjects a randomized controlled crossover trial. Nutr J. 2014 Jun 28 13 67. 11 Luper S. A review of plants used in the treatment of liver disease part two. Altern Med Rev. 1999 4 178-188. 12 Shoba G Joy D Joseph T Majeed M et al. Influence of piperine on the pharmacokinetics of curcumin in animals and human volunteers. Planta Med. 1998 64 353 356. 13 Sharma RA McLelland HR Hill KA Ireson CR et al. Pharmacodynamic and pharmacokinetic study of oral Curcuma extract in patients with colorectal cancer. Clin. Cancer Res. 2001 7 1894 1900. 14 Vareed SK Kakarala M Ruffin MT Crowell JA et al. Pharmacokinetics of curcumin conjugate metabolites in healthy human subjects. Cancer Epidemiol. Biomarkers Prev. 2008 17 1411 1417. 15 Cheng AL Hsu CH Lin JK Hsu MM et al. Phase I clinical trial of curcumin a chemopreventive agent in patients with 58 VITAMIN RETAILER high-risk or pre-malignant lesions. Anticancer Res. 2001 21 2895 2900. 16 Lao CD Ruffin MT Normolle D Heath DD et al. Dose escalation of a curcuminoid formulation. BMC Complement. Alter. Med. 2006 6 10. 17 Garcea G Berry DP Jones DJ Singh R et al. Consumption of the putative chemopreventive agent curcumin by cancer patients assessment of curcumin levels in the colorectum and their pharmacodynamic consequences. Cancer Epidemiol. Biomarkers Prev. 2005 14 120 125. 18 Sharma RA Euden SA Platton SL Cooke DN et al. Phase I clinical trial of oral curcumin biomarkers of systemic activity and compliance. Clin Cancer Res. 2004 10 6847 6854. 19 Carroll RE Benya RV Turgeon DK Vareed S et al. Phase IIa clinical trial of curcumin for the prevention of colorectal neoplasia. Cancer Prev. Res. (Phila) 2011 4 354 364. 20 Ringman JM Frautschy S A Teng E Begum AN et al. Oral curcumin for Alzheimer s disease tolerability and efficacy in a 24-week randomized double blind placebo-controlled study. Alzheimers Res. Ther. 2012 4 43. 21 Vareed SK Kakarala M Ruffin MT Crowell JA et al. Pharmacokinetics of curcumin conjugate metabolites in healthy human subjects. Cancer Epidemiol. Biomarkers Prev. 2008 17 1411 1417. 22 J ger R Lowery RP Calvanese AV Joy JM Purpura M Wilson JM. Comparative absorption of curcumin formulations. Nutr J. 2014 Jan 24 13 11. 23 Oliver JM Stoner L Rowlands DS Caldwell AR Sanders E Kreutzer A Mitchell JB Purpura M J ger R. Novel Form of Curcumin Improves Endothelial Function in Young Healthy Individuals A Double-Blind Placebo Controlled Study. J Nutr Metab. 2016 2016 1089653. 24 Green DJ Jones H Thijssen D Cable NT Atkinson G. Flow-mediated dilation and cardiovascular event prediction does nitric oxide matter Hypertension. 2011 Mar 57(3) 363-9. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno hchs.edu. WWW.VITAMINRETAILER.COM NOVEMBER 2017 FAMILY OF PRINT AND DIGITAL MEDIA Branch Out With VRM s Vitamin r.com Retaile NIEmagaz ine.com Fitnes sTrain erMag .com NaturalPr actitionerM ag.com VR s Upcoming Issue Highlights January 11 27 17 ad closing Industry Update Bone Muscle & Joint Health February 1 8 18 ad closing Heart Health Company Profiles Our 2018 Media Planner Is Available At VitaminRetailer.com 2018-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF VRMmedia.com Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP VRMmedia.com 2017 ScienceofSupplements WINTERISSUE T his special section of Vitamin Retailer (VR) comes in response to the industry s desire for more information--retailers wanting more information about the products they sell and manufacturers wanting to offer the science that backs the effectiveness of their products. We have featured a similar section annually in VR s sister publication Nutrition Industry Executive since 2002 where it is designed to help manufacturers gain a better understanding of the ingredients and services available that can make their products stand out. VR is once again responding to retailers increased demand for science and research by offering this section twice-- first in our May issue with our summer installment and then again here in our November issue--providing companies with two opportunities to describe in some detail to our readers the insight and research that goes into their products. Companies advertising in this issue of VR have provided one-page reference articles to a) help our readers decide if they want to carry a product in their stores and b) refer a customer to when they re asking about the research behind a particular product. Manufacturers have responded to this opportunity with background information about the health concerns their products are intended to address histories of the nutrients behind their products and details of research carried out on their products. We ve also provided company addresses phone numbers and website addresses to make obtaining additional information easier. 60 VITAMIN RETAILER Following is an index of companies participating in the 2017 VR Science of Supplements Winter Issue section Bio-Kult (Protexin) ........................................................61 Bluebonnet Nutrition ....................................................62 EuroPharma Inc. ............................................................63 Genacol International Corporation Inc. ........................64 Natural Algae Astaxanthin Association (NAXA)............65 Natural Factors..............................................................66 North American Herb and Spice ..................................67 NOW ............................................................................68 NutriGold Inc. ..............................................................69 Pacific Resources International ....................................70 Procana Laboratories ....................................................71 Scandinavian Formulas Inc...........................................72 Superior Source ............................................................73 Vibrant Health ..............................................................74 Wakunaga of America Co. Ltd. ..................................75 WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE Bio-Kult (Protexin) 1833 N.W. 79th Ave. Doral FL 33126 Phone (786) 310-7233 Email contact bio-kult.com Website www.bio-kult.com Winter is Coming Is Your Army of Gut Bacteria Fighting Fit dult humans contain a whopping 40 to 60 trillion bacteria outnumbering the number of human cells in the body (30 to 40 trillion) with infants having between four to seven trillion bacteria.1 Known as our microbiota the vast majority of these bacteria reside within our gut assisting us in a spectacular range of functions including digestion vitamin production and the normal functioning of our immune system. Alteration to the numbers and or diversity of the microbiota referred to as dysbiosis may result from a number of insults such as poor diet antibiotic use or infection with pathogenic (bad) bacteria. During the winter months your gut bacteria may find themselves under attack from all these angles at once. Dysbiosis is associated with a range of common conditions in both children and adults including irritable bowel syndrome acute gastroenteritis and antibiotic-associated diarrhea--none of which you want during the holiday season Therefore correction or prevention of this bacterial imbalance may be useful in the management of these conditions.2 Bio-Kult Infantis is a multi-strain formula consisting of both probiotics (seven live bacterial strains) and prebiotics (nondigestible food ingredients that beneficially affects the host by selectively stimulating the growth A Figure 1 and or activity of beneficial bacteria in the gut) including fructo-oligosaccharide (a type of carbohydrate that boosts populations of friendly bifidobacteria that are crucial for early infant development). This is scientifically proven to be beneficial for patients in a host of infant and childhood conditions including antibiotic-associated diarrhea constipation infant colic and eczema.3 8 The formulation contains 1 billion CFU of live bacteria per sachet including a range of unique Bifidobacterium and Lactobacillus strains does not need to be refrigerated and has a guaranteed shelf life of two years. In a recent scientific trial children that were infected with the common stomach ulcer bug Helicobacter pylori were treated with two antibiotics and a PPI (known as triple therapy ). Half of the children received Bio-Kult Infantis and the other half were given a placebo for four weeks along with the triple therapy. H. pylori eradication was significantly higher in the probiotic group compared with the placebo group (90 percent vs .70 percent P 0.04). Furthermore the side effect rate was significantly lower in the probiotic group for nausea vomiting and diarrhea (see Figure 1) clearly demonstrating both the safety and effectiveness of this probiotic formulation in these patients. Bio-Kult Advanced Formula for children 5 years and adults contains a powerful mix of 14 unique probi- otic strains proven to have a significant inhibitory effect on a range of common infectious organisms including Salmonella E. coli and C. difficile.9 The strains also demonstrated excellent adhesion potential and are safe for human consumption. There is a growing body of evidence supporting the use of probiotics to assist in the treatment of common conditions in both children and adults. BioKult products are high quality wellresearched probiotics that have shown success in preventing and treating numerous conditions associated with dysbiosis of the gut microbiota. Don t let your customers get washed out this winter--get some Bio-Kult on board References 1 Sender R Fuchs S Milo R. Revised Estimates for the Number of Human and Bacteria Cells in the Body. PLoS Biol. 2016 14(8) 1-14. doi 10.1371 journal.pbio.1002533. 2 McFarland L V. Use of probiotics to correct dysbiosis of normal microbiota following disease or disruptive events a systematic review. BMJ Open. 2014 4(8) e005047-e005047. doi 10.1136 bmjopen2014-005047. 3 Ahmad K Fatemeh F Mehri N Maryam S. Probiotics for the treatment of pediatric helicobacter pylori infection a randomized double blind clinical trial. Iran J Pediatr. 2013 23(1) 79-84. 4 Fallahi G Motamed F Yousefi A et al. The effect of probiotics on fecal calprotectin in patients with cystic fibrosis. Turk J Pediatr. 2013 55(5) 475-478. 5 Khodadad A Sabbaghian M. Role of synbiotics in the treatment of childhood constipation a double-blind randomized placebo controlled trial. Iran J Pediatr. 2010 20(4) 387-392. 6 Sadeghzadeh M Rabieefar A Khoshnevisasl P Mousavinasab N Eftekhari K. The effect of probiotics on childhood constipation a randomized controlled double blind clinical trial. Int J Pediatr. 2014 2014 1-5. doi 10.1155 2014 937212. 7 Kianifar H Ahanchian H Grover Z Jafari S Noorbakhsh Z Khakshour A. Synbiotic in the management of infantile colic A randomised controlled trial. J Paediatr Child Health. 2014 50 801-805. doi 10.1111 jpc.12640. 8 Farid R Ahanchian H Jabbari F Moghiman T. Effect of a new synbiotic mixture on atopic dermatitis in children a randomized-controlled trial. Iran J Pediatr. 2011 21(2) 225-230. doi 10.1111 j.13652222.2010.03465.x. 9 Tejero-sari ena S Barlow J Costabile A Gibson GR Rowland I. Anaerobe In vitro evaluation of the antimicrobial activity of a range of probiotics against pathogens Evidence for the effects of organic acids. Anaerobe. 2012 http dx. 1-9. doi 10.1016 j.anaerobe.2012.08.004. VITAMIN RETAILER 61 NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Bluebonnet Nutrition 12915 Dairy Ashford Sugar Land TX 77478 Phone (800) 580-8866 Website www.bluebonnetnutriton.com The Science of Generating Real Energy Q From a scientific perspective how is real energy that you can feel created A Energy at its most basic level is generated by glucose and other food molecules that are broken down to provide chemical energy in the form of ATP (adenosine triphosphate) and NADH (nicotinamide adenine dinucleotide). These molecules then drive biosynthetic reactions and other energy-requiring processes in the cell to create energy in the body. So ultimately energy is being created at the cellular level to achieve the feelings of increased endurance and stamina. With today s busy lifestyles whether it is to command a meeting drive the kids all over town and or fit a workout into an already full schedule generating real energy in the following ways is necessary to help you get through the day Fueling the body with the right foods to optimally produce ATP for sustained endurance and stamina Replenishing electrolytes that are often lost in sweat dehydration which can cause the body to feel rundown and sluggish Helping the body produce nitric oxide for blood vessel relaxation which increases blood flow thus allowing more oxygen to the organs (i.e. heart brain and working muscles) Ingesting ergogenic ingredients that enhance physical performance while keeping the mind alert focused at the same time throughout the body allowing more oxygen to the heart brain and working muscles. Tyrosine is the precursor of several neurotransmitters including L-dopa dopamine norepinephrine and epinephrine that help to regulate mood increase energy levels and sharpen mental acuity. When taurine is combined with caffeine it has been shown to reduce sleepiness and improve reaction time in people who are sleep-deprived. Lysine must be acquired in the diet and has been shown to normalize hormonal stress response in humans. This improves anxiety levels by increasing By Jennifer Weinhardt calcium and magnesium because a lack of these minerals can cause the body to feel rundown and sluggish since they are critical to so many functions in the body. Q What are some examples of nutrients that can help increase energy stamina and how do they work A Amino Acids Arginine taurine and tyrosine can be produced by the body but might need to be obtained from the diet under certain conditions like during strenuous exercise. Arginine aids in the production of nitric oxide which helps to relax the blood vessels to increase blood flow 62 VITAMIN RETAILER serotonin and or lessening plasma cortisol in response to physical or chronic mental stress. Lysine is important for the synthesis of carnitine which is required for converting fatty acids into energy. Beta-alanine citrulline and theanine are naturally produced in the body but can still be beneficial when supplemented. Beta-alanine aids in the production of carnosine a compound that plays a role in endurance and stamina. Citrulline is converted to arginine which aids in the production of nitric oxide as previously mentioned. It has also been shown to reduce fatigue and improve endurance for both aerobic and anaerobic prolonged exercise. Theanine transmits nerve impulses in the brain producing alpha waves that support a calming response in the body. Herbs Some herbs like green tea cocoa bean green coffee bean and yerba mate serve as natural sources of caffeine to help fight fatigue and improve mental alertness. Research suggests that drinking caffeinated beverages throughout the day keeps the mind attentive if they contain responsible levels of caffeine (i.e. 80 to 140 mg). Consuming caffeinated beverages has been shown to increase physical strength and endurance as well as delay exhaustion. Caffeine is thought to stimulate the central nervous system heart and muscles by increasing the release of certain chemical messengers in the brain called neurotransmitters as well as increase circulation and blood flow. It is one of the most well studied ergogenic ingredients for performance in the world to reduce fatigue. Q What should I look for in a real energy supplement A Low calories sugar content No artificial flavors colors and most importantly no artificial sweeteners since science has shown that exposing your taste buds to these high-intensity sweeteners makes consumers less receptive to natural sources of sweetness such as fruit. When your taste buds get dulled you re more likely to seek out sweeter and sweeter foods Natural sources of caffeine at responsible levels Kosher-certified which validates the quality integrity and purity of ingredients by tracking them back to their manufacturing origin and imposing strict rules on hygienic processes Made with non-GMO (genetically modified organism) ingredients Free of most allergens (e.g. soy gluten and milk) Electrolytes Electrolytes play many essential roles in the body. Regarding energy it is important to maintain adequate levels of electrolytes such as sodium potassium WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE EuroPharma Inc. Makers of Terry Naturally 955 Challenger Dr. Green Bay WI 54311 Phone (866) 598-5487 Email info europharmausa.com Website www.europharmausa.com Clinical OPC Extra Strength Small Enough to Make a Difference D r. Jacques Masquelier rightfully recognized as the founding father of oligomeric proanthocyanidin (OPC) research pioneered methods of OPC extraction from many botanical sources including grape seeds. Since then grape seed extract has become one of the world s most important clinically studied ingredients for a variety of health applications. But after an initial surge in popularity in both the marketplace and with health researchers grape seed extracts lost momentum. That s because many of the newer grape seed extracts did not work. Grape seed was so popular that products were launched to compete on price and not quality and that took a toll on both retailers and consumers. One of the key findings of Masquelier s research was that the OPCs from grape seeds (or any source) need to be absorbable in order to be beneficial. While grape seeds are sources of powerful OPCs the largest of these compounds sometimes called tannins are not absorbed. Unfortunately even if they are too large to be absorbed tannins still count toward the total OPC content on any label. It s no wonder that individuals may have been disappointed in grape seed extract if they ve chosen one with OPCs that cannot be absorbed they will not get the benefits they expect. That s why it is so important for a grape seed extract to be standardized to only small absorbable OPCs. After all effective grape seed is an incredibly potent super antioxidant. It has been found to support healthy blood pressure levels prevent the risk of oxidation in blood vessels and protect the delicate circuitry of the brain from oxidative damage to support cognitive health.1-5 Scientific studies have shown that compounds from grape seed even supports the structure of joints and bones.6 7 In the case of Terry Naturally Clinical OPC Extra Strength EuroPharma features French Grape Seed VX1 from grapes grown in a wineproducing region of France. It is standardized to include only 100 percent absorbable OPCs. In fact it is being featured in groundbreaking research on colon cells and deep immune system response.8 It has been found to support cellular development via a pathway in the body called HIPPO-Yap. Nothing has ever before been found to support the healthy functioning of the HIPPO-Yap pathway so this has been heralded as a very valuable scientific breakthrough. More research is underway to explore the many ways that French Grape Seed VX1 can contribute to vibrant health. EuroPharma wants to see grape seed extract return to its place of prominence in the world of natural health. Unfortunately to cut costs grape seed extract is one of the world s most adulterated ingredients using peanut compounds to boost total OPC content.9 Therefore it is important to select only those products from reputable companies with research and quality control programs you can trust. Size matters. In the case of OPCs smaller is definitely better. That s why Clinical OPC Extra Strength is standardized to contain only small absorbable OPCs. Supports healthy levels already within normal range. References 1 Belcaro G Ledda A Hu S Cesarone MR Feragalli B Dugall M.. Grape seed procyanidins in pre- and mild hypertension a registry study. Evid Based Complement Alternat Med. 2013 2013 313142. 2 Fitzpatrick DF Bing B Maggi DA Fleming RC O Malley RM. Vasodilating procyanidins derived from grape seeds. Ann N Y Acad Sci. 2002 957 78-89. 3 Razavi SM Gholamin S Eskandari A et al. Red grape seed extract improves lipid profiles and decreases oxidized low-density lipoprotein in patients with mild hyperlipidemia. J Med Food. 2013 16(3) 255-8. 4 Asha Devi S Sagar Chandrasekar BK Manjula KR Ishii N. Grape seed proanthocyanidin lowers brain oxidative stress in adult and middle-aged rats. Exp Gerontol. 2011 Nov 46(11) 958-64. 5 Crane PK Walker R Hubbard RA et al. Glucose levels and risk of dementia. N Engl J Med. 2013 Aug 8 369(6) 540-8. 6 Ahmad SF Zoheir KM Abdel-Hamied HE et al. Grape seed proanthocyanidin extract has potent antiarthritic effects on collagen-induced arthritis by modifying the T cell balance. Int Immunopharmacol. 2013 17(1) 79-87. 7 Park J-S Park M-K Oh H-J et al. Grape-seed proanthocyanidin extract as suppressors of bone destruction in inflammatory autoimmune arthritis. PLoS One. 2012 7(12) e51377. 8 Toden S Goel A. Oligomeric proanthocyanidins inhibit Hippo-YAP pathway and prevent colorectal cancer stem cell formation. Poster presentation at the annual American Association for Cancer research (AACR) meeting. New Orleans LA. April 16-20 2016. 9 Kupina S Gafner S. Adulteration of Grape Seed Extract. Botanical Adulterants Bulletin. March 2016. Available at http cms.herbalgram.org BAP BAB BAPBABs-GrapeSeedEx-CC-FINAL.pdf. Accessed September 26 2017. VITAMIN RETAILER 63 NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Genacol International Corporation Inc. Phone (888) 514-3622 Email info genacolusa.com Website www.genacol.com Genacol Developer of AminoLock Collagen A t the turn of the millennia Genacol developed its worldrenowned patent pending AminoLock Collagen. This unique technology is still unrivalled and unequalled. The molecular weight of collagen is minimized to improve absorption by the body and joint health. The AminoLock Collagen that is used in all of the company s products is manufactured in an American laboratory located in Mississippi and is well established for quality and purity. Genacol only uses bovine-sourced collagen because its amino acid sequence most closely resembles that of the human collagen a key factor in allowing for optimal absorption and results. All of Genacol s laboratories are pharmaceutical grade and meet and surpass all standards governed by the current good manufacturing practice (cGMP). The company s quality control criteria meet the most rigorous standards in the industry. Genacol exclusively formulates and manufactures all of its products. Genacol products are available in both liquid and capsule form and are sold in 40 countries. Collagen for joint health is supported by three published and internationally recognized clinical studies. Collagen Made in USA Genacol s AminoLock Collagen is produced in Sunflower MS Gluten Free Genacol s products do not contain any gluten. Pasture-raised The cattle used to produce Genacol s collagen are pastureraised and grass-fed. Available Worldwide Genacol s products are sold in more than 40 countries making Genacol the No. 1 collagen brand for joint health in the world cGMP certified Genacol s products are made in an FDA (U.S. Food and Drug Administration) regulated plant that is cGMP and HACCP certified. is a unique protein complex that creates the lowest molecular size peptides in the world creating the benefit of superior bioavailability and proven effectiveness for joint health (supported by three published scientific studies). The proof of the effectiveness in using Genacol s unique Very Low Molecular Weight AminoLock Collagen is now patent pending in the U.S. (Application number 62 426 908) and Canada (Application number 017808-0005). Why is Collagen Important for Joint Health Collagen is the fibrous structural protein that makes up the white fibres of joints skin tendons bones cartilage and all other connective tissues. The production of collagen in the body slows down insidiously with age. Genacol is a safe substance that supplies the necessary elements in order to nutritionally support the body s production of collagen. It helps to Maintain healthy joints Relieve joint discomfort Protect against cartilage deterioration and joint tissue degeneration Improve mobility and flexibility of joints AminoLock Collagen is Scientifically Proven to be Effective Genacol continuously invests in scientific research to improve the health benefits of its products. As a dominant player in the industry the company believes it s important to continually surpass itself so Genacol can offer the best products available on the market. Three independent studies have provided scientific confirmation that Genacol helps to maintain healthy joints. Recently ConsumerLab.com an independent organization that evaluates nutritional products in the U.S. recognized Genacol s clinical study as One of the largest studies about collagen hydrolysate. The report also mentions that after six months of taking the collagen (Genacol) 51.6 percent of the participants reported a better joint health (Bruyere Comp Ther Med 2012). Genacol s AminoLock Collagen Why Choose Genacol Brand Patent Pending Technology The proof of the effectiveness in using Genacol s unique very low molecular weight AminoLock Collagen is now patent pending. NON-GMO Genacol s products are Non-GMO (genetically modified organism) certified. No. 1 Absorbable Form of Collagen AminoLock Collagen has the lowest molecular weight in the world allowing superior bioavailability. Supported by Three Clinical Studies The effectiveness of AminoLock Why Choose Genacol for Your Customers Proven effectiveness supported by three published scientific studies Supports joint cartilage bone health and sleep Smaller dosage requirements compared to other brands Highest quality collagen on the market--winner of five consecutive People s Choice Award. Why Choose Genacol for Your Business Strict MAP policy to protect price integrity and margins In-store product demo programs available Co-op advertising programs available Strong consumer advertising support Professional marketing tools to increase your sales Staff training and sampling 64 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE Natural Algae Astaxanthin Association (NAXA) 18 Augusta Pines Dr. Ste. 200C Spring TX 77389 Phone (832) 843-7287 Email info astaxanthin.org Website www.astaxanthin.org When it Comes to Astaxanthin Mother Nature Knows Best staxanthin is a member of the carotenoid family and has been crowned King of Carotenoids because of its unique benefits and actions in promoting health and protecting against cellular damage especially in the brain skin and vascular system. Natural algae astaxanthin derived from Haematococcus pluvialis is the only type of astaxanthin that has been clinically proven to have health benefits in human studies. Hundreds of clinical and experimental studies have shown natural astaxanthin to be helpful in the following conditions Skin Health One notable study examined 49 healthy women. Half the group was given placebo and the other half supplemented with 4 mg daily of astaxanthin. More than 50 percent of the women taking the supplement reported improvements in fine lines wrinkles elasticity and dryness.1 Other studies confirm improved hydration wrinkles age spots texture crow s feet and other visible signs of aging after supplementation.2 Cardiovascular Health A study on adults with metabolic syndrome showed that astaxanthin can support healthy blood circulation by promoting arterial health as astaxanthin can decrease the hardening of arteries.3 Further astaxanthin has been shown to help maintain normal blood lipid LDL HDL and triglyceride levels.4 Brain and Eye Health Another unique attribute of natural algae astaxanthin is its ability to cross the barriers that protect the brain and eyes from harmful compounds the blood-brain barrier and the blood-retinal barrier. This effect is quite unusual for carotenes. For example popular carotenes like betacarotene and lycopene do not cross either barrier. A Studies have found that astaxanthin helps protect against eye fatigue helps improve visual acuity and depth perception and increases blood flow to eye tissues. One double-blind study revealed that four weeks of natural astaxanthin supplementation yielded a 46 percent decrease in the number of subjects with eyestrain or fatigue.5 A group of astaxanthin ingredient manufacturers that provide astaxanthin derived from the algae Haematococcus pluvialis came together to form the Natural Algae Astaxanthin Association (NAXA) with the expressed intent of promoting awareness of the difference between synthetic and natural astaxanthin and the extensive science supporting the latter. NAXA also began to have independent labs randomly test retail products bought from store shelves to ensure products labeled as astaxanthin derived from Haematococcus pluvialis and no synthetic astaxanthin was used in the product. NAXA found most but not all retail products were accurately labeled. NAXA has developed and offered a NAXA Verified Program (NAVP) Seal to be included on the labels of those products that were verified through the independent testing. The NAVP Seal is found in categories including cosmetics human supplement and pet nutrition. While there is some synthetic astaxanthin available it is almost all being used in animal feed additive including fish and it has been banned from some restaurants. Panera Bread prohibits the use of synthetic astaxanthin in food sold in any of its stores as evidenced by its commitment to a No No List posted on its website.6 Synthetic astaxanthin is not studied to any significant degree in humans and because it uses petrochemicals as the starting material is not allowed in any form in many parts of Natural algae astaxanthin derived from Haematococcus pluvialis is the only type of astaxanthin that has been clinically proven to have health benefits in human studies. the world. Here s a checklist to ensure you are purchasing the safest most effective clinically studied form of astaxanthin Natural The label should say natural otherwise the astaxanthin may be derived from petrochemicals. Derived from algae Make sure the label says the astaxanthin is derived from Haematococcus pluvialis. NAXA Verified Mark This indicates the product was tested by a third-party and that it contains natural algae astaxanthin derived from Haematococcus pluvialis. Visit the NAXA s website (astaxanthin.org) for more information. References 1 Yamashita E. et al. (2006). The effects of a dietary supplement containing astaxanthin on skin condition Carotenoid Science 10 91-95. 2 Tominaga K1 Hongo N Karato M Yamashita E. (2012). Cosmetic benefits of astaxanthin on humans subjects. Acta Biochimica Polonica 59(1) 43-47. 3 Miyawaki H. et al. (2008). Effects of astaxanthin on human blood rheology Journal of Clinical Biochemistry Nutrition 43(2) 9-74. 4 Awamoto T. et al. (2000). Inhibition of low-density lipoprotein oxidation by astaxanthin Journal of Atherosclerosis Thrombosis 7(4) 216-222. 5 Nagaki Y. Hayasaka S. Yamada T. Hayasaka Y. Sanada M. Uonomi T. (2002). Effects of astaxanthin on accommodation critical flicker fusion and pattern visual evoked potential in visual display terminal workers. Journal of Traditional Medicines 19(5) 170-173. 6 www.panerabread.com panerabread documents panera-no-no-list-05-2015.pdf. VITAMIN RETAILER 65 NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Natural Factors 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk naturalfactors.com Website www.naturalfactors.com Confidently Trust Your Gut With These New Clinically Valid Shelf-stable Probiotics ou have great gut instinct when it comes to your customers needs and that s why you choose the best products made by trusted manufacturers. For more than 30 years Natural Factors has been a leader in producing high-quality research-based probiotics. Natural Factors is proud to introduce three new condition-specific probiotic formulations with research-based strains and strengths. The products have guaranteed potency and are shelf-stable with no refrigeration required. Shelf-stable is not only convenient for your customers it s convenient for you as well Choose Natural Factors for probiotics that are Non-GMO (genetically modified organism) Formulated with research-based strains and strengths Suitable for vegetarians Shelf-stable--no refrigeration required Purity and potency guaranteed Award-winning TravelBiotic is the perfect probiotic for those traveling or who need immune support. It features Bifidobacterium longum BB536 one of the world s most researched and effective probiotic strains--it s supported by more than 50 published human clinical studies and is Japan s top-selling probiotic. The 10 billion active cells in TravelBiotic provide powerful support to both the diges- Y tive tract and immune system.1 TravelBiotic also provides excellent support for people taking antibiotics.2 This specific bacterial strain has also been shown to support immune activity immune modulation and tight junction molecules in the gut which can support health on many levels.3 ReliefBiotic provides powerful support for bowel comfort helping minimize occasional GI (gastrointestinal) disturbances such as diarrhea bloating and gas.4 This probiotic combination of Bacillus subtilis Enterococcus faecium and the Lactobacillus strains also provides targeted support to the large intestine.5 ReliefBiotic includes seven billion active cells and features four different research-based rigorously tested strains. In fact the probiotic combination of Lactobacillus rhamnosus (R0011) and Lactobacillus helveticus (R0052) has more than 20 years of research demonstrating their ability to support and maintain digestive microflora. This combination has also been shown to support individuals with antibiotic-associated diarrhea.6 7 CalmBiotic is designed for those stressed with work school or any other everyday life occurrence It combines two proprietary probiotic strains-- Lactobacillus helveticus R0052 and Bifidobacterium longum R0175--in a specific ratio clinically recognized to support the body during times of stress.8 CalmBiotic contains three billion active cells that help control occasional nervousness and support a healthy mood.9 It is now widely accepted in the scientific community that there is a direct connection between the gut and the brain that can dramatically influence physical and mental health. In clinical studies this combination has been shown to support mood during stressful times and even decrease physiological signs of stress including cortisol levels.9 If you re looking for research-based condition-specific non-GMO vegetarianfriendly and shelf-stable probiotics choose Natural Factors. References 1 Akatsu H Iwabuchi N Xiao JZ et al. Clinical effects of probiotic Bifidobacterium longum BB536 on immune function and intestinal microbiota in elderly patients receiving enteral tube feeding. J Parenter Enteral Nutr 2013 37(5) 631-40. 2 McFarland LV. BMJ. 2014 4(8). 3 Takeda Y Nakase H Namba K et al. Inflamm Bowel Dis. 2009 15(11) 1617-1618. 4 Simadibrata M Ndraha S Tedjasaputra R et al. Revealing the effects of probiotic combination Lactobacillus rhamnosus and Lactobacillus acidophilus (Lacidofil) on acute diarrhea in adult patients. Journal of Clinical Medicine and Research. 2013 5(2) 23-28. 5 Aragon G Graham DB Borum M Doman DB. Gastroenterology & Hepatology. 2010 6(1) 39-44. 6 Jellin JM Gregoty PJ Batz F Hitchens K (Eds.). Lactobacillus. Retrieved November 3 2016 Therapeutic Research Faculty www.naturaldatabase.therapeuticresearch.com. 7 Pattani R Palda V Hwang S Shah P. Open Medicine. 2013 7(2) e56-67. 8 Culpepper T Christman M Nieves C et al. Bifidobacterium bifidum R0071 decreases stress-associated diarrhea-related symptoms and self-reported stress a secondary analysis of a randomized trial. Beneficial Microbes. 2016 7(3) 327-336. 9 Messaoudi M Violle N Bisson JF et al. Beneficial psychological effects of a probiotic formulation (Lactobacillus helveticus R0052 and Bifidobacterium longum R0175) in healthy human volunteers. Gut Microbes. 2011 2(4) 256-261. 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE North American Herb and Spice 13900 W. Polo Trail Dr. Lake Forest IL 60045 Phone (800) 243-5242 Fax (847) 473-4780 Email info p-73.com Website www.oreganol.com The Powerful Mediterranean Health Secret Hidden for 2 000 Years or better health everyone knows that the Mediterranean diet is superior. In this region people have the longest and healthiest lives. However until now no one knew the reason. Discover the world s best-kept secret that even the world s top doctors don t know. How important is this secret Important enough to change your life--forever. This is the story of Oreganol P73 the most powerful food supplement from the wild Mediterranean known. How famous was Oreganol in antiquity The ancient Greeks called its active ingredient the Delight of the Mountains. In the first century the Romans dispensed it in all of their pharmacies. Five thousand years ago in ancient Babylon it was the No. 1 herbal medicine used. Before this it was relied upon in ancient Egypt not only for health but also as a preservative in mummification. All of the ancient societies used wild oregano as a preservative which is proven today by measurements of its enormous antioxidant powers (by the USDA [U.S. Department of Agriculture] and others). In the Middle Ages English physicians used it routinely raving about it in their books. More recently in 1918 the Pasteur Institute tested it and found it to be one of the most powerful of all herbal extracts. Wild oregano oil is now being extensively researched throughout the world. The U.S. government was so impressed with its antioxidant and antiseptic powers that the USDA filed a patent on it the original material being supplied by North American Herb & Spice. The FDA (U.S. Food and Drug Administration) did a study on this spice oil claiming that the intake of any spice for better health would be a useless endeavor. However after the results were clear the agency reversed its stance and admitted that spices particularly wild oregano extract are genuinely effective publishing its findings in The Journal of Food Science (1999). F To a degree only Americans missed the secret. The Mediterraneans tell all sorts of stories about the benefits of wild oregano since it grows on their mountaintops. Some of the village people make wild oregano extracts right in their backyards. Old-time Mediterranean villagers call it the God-blessed herb. Yet regardless of culture and denomination today almost no one knows about it and people certainly don t know that they should be taking it as a daily supplement. That s why it is a joy. The Greeks even had special cargoes on their ships consisting exclusively of Oreganol P73-like oil. They rubbed this oregano extra virgin olive oil mixture all over their bodies for good health. The Romans did the same and everyone knows the beauty of their skin. While government regulations restrict any claims the consistent use of wild oregano by the ancient civilizations alone is proof of its great powers. Archeology Proves It What the Holy Books Say About Wild Oregano About 1300 B.C. the Bible made a powerful recommendation revealing the Mediterranean secret for the first time. It commanded the people to use the powers of wild oregano as a purge but modern-day Bible readers missed it. The confusion is now resolved. The English word hyssop was translated from the Greek word essop which is from the Hebrew ezov--and ezov means wild oregano. Later on the Qur an recommended wild honey from aromatic plants. Curiously early English pharmacists noted that when wild oregano and honey were combined it increased the potency. Someone very powerful is trying to tell us how people can benefit themselves but no one is listening. Upon excavating ancient Greek and Roman ruins wild oregano was found in the pharmacies not in the kitchens. Even today in the ruins of Ephesus there stands in an excavated pharmacy a large stone container labeled oroganos. This proves the tremendous status of this spice in these civilizations. It is well known that the people of Greece and Rome had great strength and endurance unmatched by people today. Unlike us the Greeks mainly used it therapeutically. They discovered dozens of uses which any history buff could determine by further research. Even so buying the correct kind of oregano oil drops or supplement is crucial since there are more than 80 different oregano-like species many of which are not medicinal. Many types are even grown on farms where noxious chemicals and mechanical harvesting are used. In contrast Oreganol P73 is from 100 percent wild oregano which grows as high as 12 000 feet above sea level. Picked by hand on these mountaintops it is the ultimate in purity and potency. VITAMIN RETAILER 67 The Ancients Used it Differently Than We Do The Greek word for oregano is oroganos which means pleasure joy or delight of the mountains. They were enamored with it because it works. NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE NOW 244 Knollwood Dr. Bloomingdale IL 60108 Phone (800) 999-8069 Fax (800) 886-1045 Email sales nowfoods.com Website www.nowfoods.com Silk Functional Peptides 21st Century Technology Rooted in Traditional Asian Herbalism N OW Brain Attention with CeraQ uses a unique blend of functional peptides derived from silk cocoons. Silk has been extensively studied for its biomedical applications and scientific teams have been studying silk-derived compounds also known as silk functional peptides for years. A functional peptide is a short sequence of amino acids (too short to be called a protein) capable of reaching the bloodstream intact after oral ingestion to exert its primary functions. These peptides are called functional because they have specific functions within the body they are not just a source of amino acids or energy for the body. To obtain silk functional peptides silkworm cocoons are washed to remove the outer coating of the silk strand. The remaining protein is then treated with enzymes to break it down into small functional peptides. The resulting peptides found in CeraQ are comprised of short repetitive sequences of amino acids mainly glycine alanine and serine. While the entire functionality of Cera-Q has not yet been fully researched it is proposed that its distinctive alanine-glycine sequences of amino acids are responsible for its properties. These sequences give Cera-Q a unique molecular structure that may explain its ability to interact with amyloid-beta in the brain. CeraQ peptides may also help maintain healthy levels of a brain messenger called acetylcholine. 1-4 Cera-Q is supported by a robust clinical research program that has led to more than 10 publications in peerreviewed journals. These clinical studies mostly randomized double-blind and placebo-controlled have evaluated the efficacy and safety of Cera-Q at doses of up to 400 mg day in a wide range of healthy populations from children as young as seven to elderly.1 2 4 5 The functional properties of Cera-Q peptides were initially evaluated in a clinical study on young adults. Brain scan images taken before and after three weeks of supplementation showed significant changes suggesting the existence of increased blood flow and glucose consumption in areas of the brain that are typically associated with learning and memory. 5 To further confirm its functional properties several studies were performed to test Cera-Q s effects on memorization and learning skills. In a group of healthy school-aged children Cera-Q supplementation led to significant memory test improvements. Cera-Q was also successfully clinically evaluated in healthy high school and Cera-Q is supported by a robust clinical research program that has led to more than 10 publications in peer-reviewed journals. college students.2 5-7 Furthermore Cera-Q was evaluated in healthy adult groups the largest study encompassing 99 volunteers for three weeks. In this study Cera-Q demonstrated significant dosedependent improvement of memory testing. 1 4 (See Figure 1) Thus Cera-Q offers a new approach to brain health and cognitive function support through supplementation with functional peptides derived from a unique food source not easily obtainable from everyday diet. These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. References 1 Kim DK Kang YK Lee MY et al. Journal of Health Science. 2005 51(3) 317-324. 2 Chae HS Kang YK Shin YK et al. The Korean Journal of Physiology & Pharmacology. 2004 8(4) 173179. 3 Lee DY Yun JY Kim JI Kim DH Han IS Lee WB. The Korean Journal of Anatomy. 2007 40(1) 57-67. 4 Lee SH Kim YS Kang YK et al. The Korean Journal of Physiology & Pharmacology. 2004 8(6) 307-312. 5 Lee S-H Kim Y-S Kim S-S et al. Journal of Sericultural and Entomological Science. 2004 46(2) 7779. 6 Kim K Park S Yoo HK et al. Journal of Medicinal Food. 2009 12(3) 643-648. 7 Kim D-H Kim O-H Yeo J-H et al. Journal of the Korean Society of Food Science and Nutrition. 2010 39(3) 376-382. 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE NutriGold Inc. 1467 W. 105 N. Orem UT 84057 Phone (800) 476-3542 Email sales nutrigold.com Website www.nutrigold.com NutriGold Introduces Comprehensive Multivitamin Line new formulas we focused on organic nutrients from whole foods while providing a broad assortment of customized options for our loyal customers said Priya Khan NutriGold CEO and co-founder. In the Men s and Women s Multi Gold 40 and 55 variants consumers receive the added benefit of a full 2 mg to 4 mg of astaxanthin per serving. At this potency each formula provides intensive antioxidant protection for skin eye brain and heart health plus support for general athletic performance and stamina. The product additions and formula updates include utriGold is proud to announce the release of its complete line of ethically formulated plant-based whole-food men s and women s multivitamins. Each formula is USDA Certified Organic Non-GMO Project Verified Vegan Action Group Certified Kosher Certified Every multivitamin and multimineral product is made using concentrated whole foods including vegetables herbs berries and fruits. They each provide 100 percent or higher DV (daily value) of essential nutrients and include a broadspectrum vitamin B12 complex vegan vitamin D-3 from lichen the biologically active vitamin K2 as MK-7 and iodine from raw whole food sea kelp. Our industrydefining multivitamin products provide the essential nutrients from organic whole foods that consumers need to support a healthy lifestyle but without the chemical additives synthetic preservatives and unproven value-added ingredients commonly found in most commercially available products. With these N and empowering consumers through education. Through NutriGold s core values of sustainability transparency quality and accountability the company is defining the true gold standard for suppleProduct Name Size Item No. UPC SRP ments and Men s Multi Gold food. 90 vcap 2001 8-11762-02001-0 39.98 (1 Month) Because Men s 40 Multi NutriGold 90 vcap 2142 8-11762-02142-0 42.98 Gold (1 Month) believes each Men s 55 Multi person has a 90 vcap 2143 8-11762-02143-7 45.98 Gold (1 Month) right to comMen s 1 Daily Multi plete trans30 vcap 2144 8-11762-02144-4 24.98 Gold (1 Month) parency and Men s 1 Daily Multi the knowledge 60 vcap 2145 8-11762-02145-1 45.98 Gold (2 month) that what s on Women s Multi the label is in 90 vcap 2002 8-11762-02002-7 39.98 Gold (1 Month) the bottle and Women s 40 Multi nothing more 90 vcap 2146 8-11762-02146-8 42.98 Gold (1 Month) the company Women s 55 Multi has partnered 90 vcap 2147 8-11762-02147-5 45.98 Gold (1 Month) with third party Women s 1 Daily 30 vcap 2148 8-11762-02148-2 24.98 verification Multi Gold (1 Month) groups includWomen s 1 Daily 60 vcap 2149 8-11762-02149-9 45.98 ing The NonMulti Gold (2 Month) GMO Project Prenatal Multi 90 vcap 2003 8-11762-02003-4 39.98 USDA Certified Gold Multi Gold Organic The Vitamin B-Complex 30 vcap 2150 8-11762-02150-5 18.98 Vegan Action Gold (1 Month) Group KO Vitamin B-Complex 60 vcap 277 8-59447-00277-7 34.98 Kosher Fair Gold (2 Month) Trade Friends of the Sea The Marine Stewardship About NutriGold Council and IFOS. Additionally every At NutriGold the company s powered one of NutriGold s products is verified by integrity and that means prioritizing to meet purity and potency claims in people and planet over profits. The more than 140 independent tests percompany s mission is to help create a formed at third party laboratories. healthier and more sustainable future Some may call it overkill--NutriGold by making nourishing products calls it due diligence. embracing planet-friendly practices VITAMIN RETAILER 69 NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Pacific Resources International 1021 Mark Ave. Carpinteria CA 93013 Phone (805) 684-0624 Fax (805) 684-8624 Email info pri-nz.com Website www.shoppri.com Manuka Honey and Diverticulitis iverticulitis is a disease caused by an infection in the gut and although it has been thoroughly studied medical professionals still do not completely understand its cause. It is believed however to be due to a low fiber diet. When one consumes a low fiber diet the intestines have to work harder (push harder) to move digested food through the bowel. It is believed that this increased pressure is what causes the small pockets in the intestines to form. However many people can have these pockets and never feel any pain from it while other suffer with fever chills diarrhea nausea vomiting and belly pain.1 These symptoms are caused when food gets trapped in the pockets and the area becomes infected. One of the bacteria s seen to increase in people is the bacteria C. difficile which is a bacteria that naturally exists in the gut. However in the presence of inflammation and infection the good gut bacteria are reduced and can no longer keep this C. difficile in check. This however is not the only bacteria that can flourish in the presence of infection caused my diverticulitis. Although there are no direct studies on manuka and diverticulitis if we look at the research that exists on manuka honey and digestive disorders we can draw the conclusion that it would be helpful to those who suffer from this condition. Manuka has been reported to have an inhibitory effect on 60 species of bacteria some species of fungi and viruses.2 Therefore it has the ability to limit bacteria growth and reduce the chances of an infection when food gets trapped in these pouches. Manuka honey s antibacterial agent methylglyoxal has been proven to work against a wide variety of pathogenic bacteria. In a study done in Wales using Manuka 18 provided evidence that manuka honey does exhibit bactericidal By Joanna Noll D Manuka has been reported to have an inhibitory effect on 60 species of bacteria some species of fungi and viruses. action against bacterial infection from C. difficile.3 One of the most common bacterial infections to hospitalize people with gastrointestinal infections. Oral administration of honey has also been found to protect against gastrointestinal infection through blocking the attachment of pathogenic microorganisms to the intestinal epithelium. This represents a potential strategy for disease prevention in the area of gastrointestinal infections according to a study done in 2013. Manuka honey has also been found to increases and support the growth of Bifidobacterium via the presence of a variety of oligosaccharides.4 Bifidobacterium is one of the good gut bacteria that works to keep the gut healthy. Recent studies also suggest that honey is able to inhibit inflammatory parameters caused by bacterial infections.2 But how do we know what or how much to take. This is an important key to know when using Manuka honey as an alternative treatment. The first step is to know is where the manuka honey is from. Most studies have confirmed that manuka from New Zealand or Australia have higher antibacterial properties than honeys from other countries. The two activity ratings that are accepted in the health food industry are UMF which is your high-grade activity and biologically active which is your lower grade of activity. For use as an alternative treatment for intestinal infection and inflammation 1 teaspoon twice a day of UMF 10-15 should be used during flare ups. This can be taken straight off the spoon or diluted in warm water. For day-to-day maintenance however a biologically active honey of 10-15 should suffice in the most case of diverticulitis. This can be used freely as it is the lower activity. Make sure that your supplier is getting third party testing on the honeys activity and not just claiming its activity. Pacific Resources was the first to introduce Active Manuka Honey in 1989 and has the largest selection of biologically active honeys. The company tests and supplies certification on the rated level for all its products from reliable third party labs. References 1 www.webmd.com digestive-disorders tc diverticulitis-topic-overview 1. 2 Hammond E. N. & Donkor E. S. (2013 May 07). Antibacterial effect of Manuka honey on Clostridium difficile. Retrieved March 20 2017 from http bmcresnotes.biomedcentral.com articles 10.1186 1756-05006-188. 3 Prakash A. Medhi B. Avti P. K. Saikia U. N. Pandhi P. & Khanduja K. L. (2008 August 07). Effect of different doses of Manuka honey in experimentally induced inflammatory bowel disease in rats. Retrieved March 20 2017 from http onlinelibrary.wiley.com doi 10.1002 ptr.2523 abstract. 4 Eteraf-Oskouei T. & Najafi M. (2013 June). Traditional and Modern Uses of Natural Honey in Human Diseases A Review. Retrieved March 20 2017 from www.ncbi.nlm.nih.gov pmc articles PMC3758027 . 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE Procana Laboratories 8306 Wilshire Blvd. 1742 Beverly Hills CA 90211 Phone (844) 776-2262 Email wholesale procana.com Website www.procana.com At the Forefront of Cannabinoid Research & Development emp CBD (cannabidiol) has shown to contain many medicinal properties and is the fastest expansion segment in the natural products industry Of the many known cannabinoids CBD is the most prominent non-psychoactive and has shown to provide a great deal of medical efficacy. Founded in 2013 Procana Laboratories has been at the forefront of cannabinoid research and development providing controlled dosage applications of its medicinal products. Procana is engaged in multiple medical studies with great success in the treatment of many ailments and is backed by leading doctors and scientists. Manufacturing its products to GMP (good manufacturing practice) standards Procana provides superior quality and laboratory testing of its products. Furthering its research and development capabilities Procana is studying many ratios of its cannabinoid formulations to further advance their medical initiatives. The last five years have shown a remarkable increase in publications on CBD mainly stimulated by the discovery of its anti-inflammatory antioxidative and neuroprotective effects.1 Extensive preclinical research and some clinical studies have shown that CBD has strong 2 Antioxidant Anti-inflammatory Anticonvulsant Anti-depressant Anti-psychotic anti-tumoral Neuroprotective qualities H Circuit Court Ruling that defines industrial hemp as Cannabis Sativa L. under 0.3 percent THC by dry weight thus making hemp exempt from the Federal Controlled Substance Acts.3 Procana has its recent independent lab certifications for CBD Balance and CBD Complete. They include the certificate of analysis for each soft gel plus a chromatograph. ( Lab tests reports are available upon request or can be viewed on Procana s products page.) Endocannabinoid System The endocannabinoid system (ECS) has been recently recognized as an important modulatory system in the function of brain endocrine and immune tissues.4 The ECS regulates numerous physiological processes including Intestinal function Glucose metabolism Energy homeostasis Lipids synthesis The ECS has been implicated in a growing number of physiological functions both in the central and peripheral nervous systems (CB1) and in peripheral organs (CB2). More importantly modulating the activity of the ECS turned out to hold therapeutic promise in a wide range of disparate diseases and pathological conditions.5 EFAs omegas CBD Balance 8 mg contains 8 mg of CBD a prominent phytocannabinoid derived from agricultural hemp. Great daily maintenance dose. CBD Complete 20 mg contains 20 mg of CBD a prominent phytocannabinoid derived from Agricultural Hemp. Great Extra Strength Dose Hemp Spectrum 50 mg contains 50 mg of whole plant hemp extract. Rich in phytocannabinoids CBD CBG (Cannabigerol) and terpenes infused with hemp seed oil. Hemp Balance 500 mg contains 500 mg of cold pressed hemp seed oil providing high concentrations of essential fatty acids omega 3 6 and 9 A great alternative to fish oil. Procana is currently accepting applications to further its own studies in these areas. References 1 Zuardi AW. Cannabidiol from an inactive cannabinoid to a drug with wide spectrum of action. Rev Bras Psiquiatr. 2008 Sep 30(3) 271-80. Review. PMID 18833429. 2 Nagarkatti Prakash et al. Cannabinoids as Novel Anti-Inflammatory Drugs. Future Medicinal Chemistry 1.7 (2009) 1333 1349. PMC. Web. 12 Oct. 2017. PMC2828614. 3 HIA VS. DEA. U.S. 9th Circuit Court. 1787-1802. Feb 6 2004. 4 Sharkey Keith A. and John W. Wiley. The Role of the Endocannabinoid System in the Brain-Gut Axis. Gastroenterology 151.2 (2016) 252 266. PMC. Web. 12 Oct. 2017. PMC4961581. 5 Pacher P B tkai S Kunos G. The endocannabinoid system as an emerging target of pharmacotherapy. Pharmacol Rev. 2006 Sep 58(3) 389-462. Review. PMID 16968947. VITAMIN RETAILER 71 Legalities of Hemp Hemp plant extract is derived from agricultural hemp according to the Farm Bill of 2014 contains less than 0.3 percent THC by dry weight. It is excluded from the Controlled Substances Act.3 One of the major phytocannabinoid molecules of hemp is the non-psychoactive counterpart CBD which plays vital role in holistic treatment. Procana is 100 percent hemp derived In fact Procana s raw materials are imported from Europe. The company firmly stands by 2004 DEA vs. HIA 9th Procana Hemp CBD Products Procana offers the widest range of controlled dosage Hemp CBD soft gels CBD Balance 8 mg Daily maintenance dose CBD Complete 20 mg Extra strength dose Hemp Spectrum 50 mg Whole plant extract Hemp Balance 500 mg Rich in NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Scandinavian Formulas Inc. 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 453-2508 Website www.scandinavianformulas.com Why Nozovent Helps Snorers here are several reasons for snoring while sleeping. A common reason is that there is insufficient air coming through the nostrils. The air passage is most confined in the nostrils with a cross-sectional area of only one-fourth of the area deeper inside the nose. This implies that the resistance to inhaled air on its way to the lungs is normally greatest at the front of the nose. By dilating the nostrils with Nozovent more air flows via the nose the underpressure in the chest can diminish to 2 cm and it takes less energy to breathe. The speed of the air through the nose lessens and becomes gentler and the palate cannot vibrate as easily. Nozovent increases the cross-sectional area in the front part of the nose from approximately 1.4 cm to 2 cm. T With Nozovent it is easier to breathe and it takes less effort to get the air down into the lungs. the skin on the inside of the nostrils. The surfaces are specially designed to improve friction to the skin. The lower part is molded to the shape of the nose so that the front nasal chamber holds it up. There is no risk of nose bleeding. Once Nozovent has been inserted for a few minutes it leaves no sensation. a slight murmur. In another investigation concerning 17 snorers the pattern was the same. Most people snored less with Nozovent. Nights without Nozovent were strongly disturbed by snoring in 20 percent of cases in comparison with 1 percent when Nozovent was used. In a Japanese study by Professor Shinkawe from Tokai University with a test group of 15 heavy snorers the snoring diminished significantly from an average of considerable disturbance to light snoring when sleeping with Nozovent. Which Materials Are Used in Nozovent Nozovent is environmentally safe and transforms to water and oxygen upon combustion. It is manufactured from non-toxic medicinal plastic (UPC Class VI Plastic) approved for introduction by the FDA (U.S. Food and Drug Administration). How Widespread is the Problem of Snoring It was previously thought that 10 percent of the population snored. It is now thought to be considerably more 20 to 30 percent has problems with snoring. In special cases snoring can lead to a temporary suspension of respiration apnea with severe consequences such as strokes heart attacks and high blood pressure. Dr. Ulf H ijer from Gothenburg has currently presented a medical report in which he proves that Nozovent has a positive effect on apnea patients. Is Nozovent Useful for Other Purposes Joggers cyclists skiers and other sports enthusiasts use Nozovent regularly. In cold weather breathing through the mouth can result in the severe chilling of the windpipe which reduces performance. Colder drier and occasionally dusty air enters the windpipe and may cause coughing. Nozovent increases the passage of air through the nose by up to 50 percent. This enables more physical exercise to be carried out with the mouth closed. Another advantage for runners for example is that the mouth stays moist when breathing through the nose. This does away with dryness of the throat which often comes from jogging. When they cycled without Nozovent and began to breathe through the mouth the systolic pressure increased by an average of 85 mm Hg. At the same load when cycling with Nozovent this pressure only increased by 70 mm. Better Sleep Fresh Mouth Test Results A total of 80 percent of a group of 50 people using Nozovent during the night thought that their sleep had improved. Further 60 percent wanted to use it every night. Many of the participants in the test often slept with their mouths open previously and often woke up in the morning with dry throats. Approximately 30 percent of these complaints diminished completely and a further 50 percent had less discomfort after using Nozovent. In a study with 10 heavy snorers snoring diminished significantly. Of 50 nights 14 were completely free of any snoring whatsoever. On the average the level of snoring fell from powerful to slight--that is from an almost unendurable noise to Are There Other Advantages With Nozovent When the nostrils are dilated with Nozovent it is not necessary to breathe through the mouth and one can continue to breathe through the nose. The air one breathes in can then be warmed up by the nose as it should be. It is always a little more difficult to breathe through the nose when lying down. With Nozovent it is easier to breathe and it takes less effort to get the air down into the lungs. Does Nozovent Suit Everyone Nozovent is designed to suit most noses. To prevent it from dropping out the slightly cup-shaped sides gently press to 72 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE Superior Source 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (800) 421-6175 Fax (323) 589-6667 Email information superiorsourcevitamins.com Website www.superiorsourcevitamins.com When is a Vitamin Not a Vitamin When Your Body Cannot Use it. By Martie Whittekin CCN C onsumers would be surprised to learn they might be one of the majority who may be suffering a virtual deficiency of the important B vitamin folate. That is in spite of their taking folic acid in various supplements and eating fortified with folic acid. Unfortunately up to 60 percent of the population does not convert folic acid optimally into the active form that the body actually uses--5-methyltetrahydrofolate (or 5-MTHF for short). Those with one of the 50 genetic variations convert almost no folic acid to the useable form. Folate is the form found naturally in foods such as dark green leafy vegetables and Brussels sprouts. Sometimes called vitamin B9 it also needs to be converted to 5-MTHF. The scientific literature usually refers to generic folate but there seems to be no controversy that what does the work in the body is the active form 5-MTHF or that it is needed to regulate cell growth and repair tissue from conception through old age. Textbooks tell us that active folate helps regulate DNA and key metabolic processes needed for healthy mood memory circulation immune function and overall well-being. Folate is also involved in the production of various neurotransmitters like serotonin dopamine and melatonin. Anti-depressant medication may work better if the patient is supplemented with folate.1 Homocysteine as we ve learned is implicated in heart disease and cancer. Folate is required for the methylation process that neutralizes homocysteine. There is also some evi- dence that it helps regulate cholesterol.2 Inadequate folate levels are associated with infertility low birthweight babies and ADD. Deficiency signs also include palpitations headaches irritability behavioral problems confusion diarrhea ulcers sore tongue canker sores and a type of anemia. In 1996 the U.S. Food and Drug Administration (FDA) mandated fortification of grain products (like bread and cereal). That action was a long overdue effort to prevent neural tube birth defects such as Spina Bifida. At that time it was believed that synthetic folic acid was naturally changed in the human gut into the natural form. However recent science has shown that this step actually takes place in the liver. In addition to the genetic variations that can reduce and individual s capacity for converting folic acid to 5MTHF apparently anyone s metabolic system can become overloaded if for example he or she eats too many foods fortified with folic acid. The overloaded system may then dump unchanged folic acid into circulation creating unwelcome effects ... especially for those being treated for leukemia and arthritis. A British study noted that the results of un-metabolized folic acid might not show up for 20 years and there is a controversy brewing about how serious some of those longterm effects might be. It is possible to test for the genetic variations that interfere with the conversion to 5-MTHF but it seems a lot easier cheaper and ultimately better for health to just supplement with the real thing methyltetrahydrofolate. This active form is superior in several ways to other forms of folate. Importantly it bypasses the genetic reasons for failing to convert folic acid and avoids the potentially negative effects of unconverted folic acid. It is also less susceptible to interference by drugs and 5MTHF is also less likely to mask a B-12 deficiency.3 I recommend Superior Source microlingual products to clients mainly because compliance is so good. Also since the tabs dissolve almost instantly in the mouth they avoid another potential roadblock--low stomach acid. In my book Natural Alternatives to Nexium I point out that heartburn drugs cause an inadequacy of folate. 5-MTHF is more resistant to that interference. A note of caution Medications can interfere with folate but the reverse is also true. Anyone taking anti-folate medication (e.g. some chemotherapy drugs) should consult their physician before supplementing any form of folic acid. References 1 Owen RT. Folate augmentation of antidepressant response. Drugs Today (Barc). 2013 Dec 49(12) 791-8. doi 10.1358 dot.2013.49.12.2086138. 2 Mierzecki A1 et al. Association between low-dose folic acid supplementation and blood lipids concentrations in male and female subjects with atherosclerosis risk factors. Med Sci Monit. 2013 Sep 4 19 733-9. doi 10.12659 MSM.889087. 3 Scaglione F1 et al. Folate folic acid and 5-methyltetrahydrofolate are not the same thing. Xenobiotica. 2014 Feb 4. [Epub ahead of print]. Martie Whittekin CCN is a nationally syndicated radio host lecturer media personality and author of a weekly newsletter. Her books include Natural Alternatives to Nexium ... and Other Acid-Blockers as well as Aloe Vera Modern Science Sheds Light on an Ancient Herbal Remedy and are available at www.hbnshow.com. VITAMIN RETAILER 73 NOVEMBER 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements WINTERISSUE Vibrant Health 1 Waterview Dr. Shelton CT 06484 Phone (800) 242-1835 Fax (203) 922-0473 Botanical Antimicrobials A New Frontier Against Infection By Mark Timon MS Clinical Nutrition nfections from bacteria fungi viruses and parasites cause thousands of deaths worldwide every year. Infections are more serious when the patient is weakened and the microbes are already resistant to the pharmaceutical drugs employed against them. We now see that despite substantial advances in biomedical science and public health during the 20th century the world has today witnessed an expansion of emerging and re-emerging infectious diseases. Simultaneously the number of new antimicrobial drugs launched to market by pharmaceutical companies in the early 21st century has decreased.1 Microbial adaptability to pharmaceuticals drives the search for alternative sustainable remedies triggering renewed interest in medicinal plants. Newly discovered bioactive substances in plants include flavonoids tannins egallitanins alkaloids diterpenes triterpenes phenolic acids essential oils and their components. They can turn good genes on help repair DNA stimulate immunity and directly battle pathogens we encounter daily. We find these magical substances in leaves flowers roots bark stems and seeds of cloves cinnamon jambolan lemon balm garlic acerola pomegranate rosemary sage thyme coriander marjoram peppermint oregano wormwood neem tulsi Sargassum seaweed and eucalyptus trees to name just a few. Extracts humans craft from plant parts amplify the powers of their beneficial constituents. One example is cinnamic acid from essential oil of cinnamon tree bark. It and its metabolites can deform Candida albicans cells and fragment their biofilms. The same can be said for eugenol from eucalyptus and clove buds.2 These actions can help manage I candida yeast that we all carry. Shifting to bacteria cinnamic acid and its derivatives (and eugenol) have inhibited the growth of 30 strains of the bacterium Helicobacter pylori.3 H. pylori is the primary cause of gastric ulcers and is implicated in acute Mark Timon and chronic gastritis as well as in the development of some forms of gastric cancer.4 In multiple tests cinnamic acid and its derivatives have shown themselves to be both effective as standalone treatments and to work synergistically with established medicines. Witness the use of cinnamic acids with fluconazole against yeast overgrowth. We see synergism again as naturally occurring trans-cinnamic acid increases the activity of the drugs isoniazid rifampin ofloxacin amikacin and clofazimine used against Mycobacterium tuberculosis 5 the tuberculosis microbe. Methicillin-resistant Staphylococcus aureus (MRSA) has become a notorious stealth disease. It and its biofilms are nevertheless susceptible to inhibition by cinnamic acid.6 Ultimately more effective control can be found in a combination of cinnamic acid with antibiotics customarily used to treat MRSA. I have used just one botanical antimicrobial to illustrate both the singular effectiveness of bioactive substances from plants and their synergism with pharmaceuticals. This ability to additively or geometrically increase the power of treatments by combining natural plus synthetic active substances is a recurring theme in the science investigating botanical antimicrobials. Added impetus driving investigation comes from evidence that botanical antimicrobials do not stimulate evolution of drug-resistant bacteria viruses parasites or fungi. Researchers throughout the scientific literature call for concomitant use of natural antimicrobials along with pharmaceutical antimicrobials as a way of both reducing the dosage of man-made drugs and hastening the demise of pathogenic microbes. They anticipate that a lower dose of the drug supported by botanical adjuvants given over a shorter period reduces the chance that the microbe will develop resistance. Vibrant Health s new BULLSEYE product blends botanical antimicrobial extracts into the first plant-based product of its type. It is designed to take advantage of the synergism among its own ingredients while providing a formula ready-made for synergistic use with pharmaceuticals as needed. References 1 Ara jo SG1 Alves LF1 Pinto ME1 Oliveira GT1 Siqueira EP2 Ribeiro RI1 Ferreira JM1 Lima LA1. Volatile compounds of Lamiaceae exhibit a synergistic antibacterial activity with streptomycin. Braz J Microbiol. 2015 Mar 4 45(4) 1341-7. eCollection 2014. 2 Khan MS1 Ahmad I. Antibiofilm activity of certain phytocompounds and their synergy with fluconazole against Candida albicans biofilms. J Antimicrob Chemother. 2012 Mar 67(3) 618-21. doi 10.1093 jac dkr512. Epub 2011 Dec 13. 3 Ali SM1 Khan AA Ahmed I Musaddiq M Ahmed KS Polasa H Rao LV Habibullah CM Sechi LA Ahmed N. Antimicrobial activities of Eugenol and Cinnamaldehyde against the human gastric pathogen Helicobacter pylori. Ann Clin Microbiol Antimicrob. 2005 Dec 21 4 20. 4 Bonif cio BV1 dos Santos Ramos MA2 da Silva PB3 Bauab TM4. Antimicrobial activity of natural products against Helicobacter pylori a review. Ann Clin Microbiol Antimicrob. 2014 Nov 19 13 54. doi 10.1186 s12941-014-0054-0. 5 Rastogi N1 Goh KS Horgen L Barrow WW. Synergistic activities of antituberculous drugs with cerulenin and trans-cinnamic acid against Mycobacterium tuberculosis. FEMS Immunol Med Microbiol. 1998 Jun 21(2) 149-57. 6 Jia P1 Xue YJ Duan XJ Shao SH. Effect of cinnamaldehyde on biofilm formation and sarA expression by methicillin-resistant Staphylococcus aureus. Lett Appl Microbiol. 2011 Oct 53(4) 409-16. doi 10.1111 j.1472765X.2011.03122.x. Epub 2011 Aug 8. 74 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 2017 ScienceofSupplements WINTERISSUE Wakunaga of America Co. Ltd. 23501 Madero Mission Viejo CA 92691 Phone (800) 421-2998 Email info kyolic.com Website www.kyolic.com Enhance Immunity With Aged Garlic Extract Study found reduction in severity and duration of cold or flu symptoms. ost people take their health for granted--until they are felled by a nasty cold or the flu. But fortifying the body s immune response with aged garlic extract (AGE) can help protect against the plethora of diseasecausing viruses and bacteria that we are exposed to every day. The subject of more than 750 published scientific papers AGE was recently shown to support a healthy immune response and reduce both the duration and the severity of the common cold or bout with the flu.1 What s more the researchers found that sufferers missed far fewer days of work due to their illness. The randomized double-blind placebo-controlled nutrition intervention trial involved 120 healthy volunteers. Each participant was given a daily dose of either 2 500 mg of Kyolic brand aged garlic extract or placebo. Compared to placebo those taking the AGE supplement had significant increases in -T cell (a unique type of intestinal T cell that responds to pathogen-associated molecular patterns) and natural killer (NK) cells. Glutathione levels also increased due to the sulfur-containing compounds naturally present in AGE. This was shown by an uptick in thiol levels among the AGE group. Studies suggest that glutathione enhances immunity by optimizing macrophage function while protecting lymphocytes from oxidative damage and apoptosis.2 3 Higher glutathione levels also indicate that the sulfur compounds in AGE are readily absorbed and utilized by immune cells.4 By the end of the study those taking the AGE reported a 61 percent reduction in the duration of their illness as well as a 21 percent drop in the severity of symptoms. They also experienced a 58 percent reduction in the number of days missed work or school days.1 Aging garlic using a pro- M prietary 20-month process creates a number of beneficial compounds that can influence immune function. Primary among those are the organosulfer compounds S-allyl cysteine and S-allylmercaptocysteine.5 AGE also contains specific immune-stimulating compounds such as lectins fructooligosaccharides apigenin N (alpha) fructosyl arginine (the product of a non-enzymatic reaction between sugars and proteins known as a Maillard reaction) and tetrahydro-carbolines.6-8 AGE also acts as a prebiotic stimulating the growth of friendly bacteria in the digestive tract. This has a direct impact on gut immunity--which in turn benefits overall immune function.9 For those looking to add even more protection against seasonal illness AGE can be effectively combined with other immune-stimulating nutrients like medicinal mushrooms which are rich sources of lentinan maitake D-fraction beta-glucan and active hexose correlated compound (AHCC) 10 oregano extract which boosts complement system activity11 and astragalus which increases the activity of NK cells macrophages and T-cells.12 Whether used alone or paired with other immune-specific nutrients AGE is a safe evidencebased addition to every- one s natural medicine chest. References 1 Nantz MP Rowe CA Muller CE et al. Supplementation with aged garlic extract improves both NK and -T cell function and reduces the severity of cold and flu symptoms A randomized double-blind placebocontrolled nutrition intervention. Clin Nutr. 2012 31 33744. 2 Morris D Guerra C Khurasany M et al. Glutathione supplementation improves macrophage functions in HIV. J Interferon Cytokine Res. 2013 33(5) 270-9. 3 Sastre J Pallardr FV Vi a J. Glutathione oxidative stress and aging. Age. 1996 19 129-39. 4 Villa P Saccani A Sica A et al. Glutathione protects mice from lethal sepsis by limiting inflammation and potentiating host defense. J Infect Dis. 2002 185 111520. 5 Ryu K Ide N Matsuura H et al. N alpha- (1-deoxyD-fructos-1-yl)-L-arginine an antioxidant compound identified in aged garlic extract. J Nutr. 2001 131 972S6S. 6 Chandrashekar PM Venkatesh YP. Identification of the protein components displaying immunomodulatory activity in aged garlic extract. J Ethnopharmacol. 2009 124 384-90. 7 Chandrashekar PM Prashanth KVH Venkatesh YP. Isolation structural elucidation and immunomodulatory activity of fructans from aged garlic extract. Phytochemistry. 2011 72 255-64. 8 Ichikawa M Ryu K Yoshida J et al. Antioxidant effects of tetrahydro-carboline derivatives identified in aged garlic extract. Biofactors. 2002 16 57-72. 9 Arreola R Quintero-Fabian S Lopez-Roa RI et al. Immunomodulation and anti-inflammatory effects of garlic compounds. J Immunol Res. 2015 2015 401630. 10 Martel J Ko YF Ojcius DM et al. Immunomodulatory properties of plants and mushrooms. Trends Pharmacol Sci. 2017 Aug 29. Doi 10.1016 j.tips.2017.07.006. 11 Perez-Roses R Risco E Vila R et al. Effect of some essential oils on phagocytosis and complement system activity. J Agric Food Chem. 2015 63(5) 1496504. 12 Qi Y Gao F Hou L et al. Anti-inflammatory and immunostimulatory activities of astragalosides. Am J Chin Med. 2017 45(6) 1157-67. VITAMIN RETAILER 75 NOVEMBER 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP VRMmedia.com Exercise Hydration Mix BOULDER CO--Skratch Labs (manufactured by All American Seasonings) added new flavors to provide a full strawberry in each serving of Strawberry Exercise Hydration Drink Mix and more than two passion fruits in every serving of Passion Fruit Exercise Hydration Drink Mix. Additionally the sodium has been increased by 10 percent in these new flavors to reflect more closely what you lose when you sweat. This sports drink contains simple sugars electrolytes and only real fruit for flavor. The Exercise Hydration Mix was originally developed for professional athletes who were dissatisfied with the sports drinks available to them. Skratch Labs makes their drink mix from scratch without any coloring agents artificial sweeteners synthetic flavoring agents or other excess chemicals the company stated. The result is a light tasting no-nonsense sports drink that you can drink anytime you re sweating. The MSRP for bags of 0.8 oz. (single servings) and 16 oz. are 1.95 and 19.50 respectively. For more information call (800) 735-8904 or visit www.skratchlabs.com. Organic Coconut Protein Blend CLOSTER NJ--Made with just three organic ingredients Carrington Farms new Organic Coconut Protein Blend is the perfect way to add protein to the diet. This vegan protein is derived from organic coconuts and plant-based proteins with no sugar added. It is dairy soy and lactose free containing 20 g of protein and 8 g of fiber per serving and can be mixed into a smoothie and baked goods. A 12-oz. pouch retails for 16.99. For more information call (800) 505-9546 or visit www.carringtonfarms.com. O live GREEN BAY WI--Olive oil is one of the mainstays of the Mediterranean diet and it provides a variety of benefits throughout the body including heart brain and skin. O live by EuroPharma Terry Naturally blends olive extract and olive concentrate to deliver the polyphenols of olive oil without the fat and with far fewer calories. In fact it delivers the polyphenols of 2 tablespoons of olive oil in just one soft gel. Considering each tablespoon equals almost 120 calories compared to the five calories in each soft gel of O live that s a big difference. It promotes heart health maintains flexible arteries for healthy blood pressure supports focus and cognitive function keeps skin looking youthful and protects cells from oxidative damage. Sixty soft gels have an MSRP of 28.95. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Organic Bone Broth Protein NASHVILLE TN-- According to Ancient Nutrition its Organic Bone Broth Protein line offers items containing 10 to 20 g of real whole food complete protein collagen type II from real whole food sources and less than 3 g of sugar. They are also Certified USDA Organic Non-GMO paleo-friendly and gluten free. A 12-ct. tray of single-serving packets retails for 52- 54 while a 490-g canister retails for 54- 59. For more information call (888) 823-4468 or visit www.ancientnutrition.com. For more information call (866) 598-5487 or visit www.europharmausa.com. PureMoist Lipstick GREAT BARRINGTON MA--This Apple Red lipstick by Iredale Mineral Cosmetics contains vivid pigments that blend with nourishing natural oils and super fruit extracts for petal-soft lips that feel look and taste amazing according to the company. Moringa oil saturates the lips with vitamins A and C while coffee seed extract infuses with even more antioxidant protection. Orange peel wax protects the delicate lip area while ultra-moisturizing avocado and sunflower seed oils give a luxurious conditioned and quenched feel to the lips. Organic pomegranate and blackberry fruit Extracts deliver luscious flavors that stimulate the senses. The sleek tube is designed for easy and precise application. It retails for 25. For more information call (877) 869-9420 or visit www.janeiredale.com. WWW.VITAMINRETAILER.COM NOVEMBER 2017 Olive your Heart ARLINGTON HEIGHTS IL-- Carlson Labs Olive your Heart blends cold-pressed Greek Terra Creta extra virgin olive oil with premium Norwegian marine oil sourced from deep cold-water fish. Each serving provides 1 480 mg of omega-3s including EPA and DHA. Olive your Heart is mild and smooth and makes it easy and delicious to add hearthealthy nutrients into the diet. Pick from basil lemon garlic or natural flavor. A 250-ml bottle retails for 19.98. For more information call (888) 234-5656 or visit www.carlsonlabs.com. 76 VITAMIN RETAILER Organic Pumpkin Seed Protein LOS ANGELES CA--Jarrow Formulas Organic Pumpkin Seed Protein powder is gluten-free hypoallergenic and a vegetarian vegan source of protein it is also certified organic vegan non-GMO gluten free and free of major allergens according to the company. It is ideal as a high-protein alternative to soy and animal products and can be taken by those with a gastrointestinal sensitivity to milk wheat soy and other proteins. Organic Pumpkin Seed Protein is processed to provide a smooth texture with a characteristic nutty flavor--it provides a complete amino acid profile including all of the essential amino acids making it a complete protein source. A 16-oz. canister retails for 29.95. For more information call (800) 726-0886 or visit www.jarrow.com. Aromatherapy Wax Crumbles BELLOWS FALLS VT--Natural Patches of Vermont has developed an essential oil companion for home use. Unlike most commercial fragrance-based tarts ( melts ) Aromatherapy Wax Crumbles use the same carefully crafted pure essential oil blends as are found in the company s renowned skin patches. Crumbles contain no artificial colors fragrances or synthetic waxes to ensure a genuine safe and natural aromatherapy experience. Typical tarts and melts are cast as single blocks designed to be used all at once which results in an inevitable loss of volatile oils very quickly. With Aromatherapy Wax Crumbles users can personalize both the intensity and duration of the natural aromatherapy session through additions of individual spoonfuls of Crumble granules ensuring a steady and robust session while using only what is needed for each session. Crumbles may be used in either electric or candle-powered potpourri or tart warmers. Crumbles are initially available in 1oz. tins of soothing lavender bergamot and lemongrass scents for an MSRP of 6.95. For more information call (800) 340-9083 or visit www.naturalpatchesofvermont.com. KIND Fruit Bites NEW YORK NY-- KIND Fruit Bites is the only fruit snack that contains no added sugars and has fruit as the only ingredient. Each pouch has a full serving of fruit. Flavors include Cherry Apple Strawberry Cherry Apple and Mango Pineapple Apple. A five-pack has an MSRP of 4.99. For more information call (212) 616-3006 or visit www.kindsnacks.com. Raw Bars & Quinoa Bars CLIFTON NJ--Raw Bars and Quinoa Bars from Pereg Natural Foods pack a burst of flavor--and no more than six natural ingredients--into eight delicious combinations with no refined sugar or corn syrup. Raw Bar flavors include Cherry & Coconut Chocolate Matcha & Almonds and Peanuts & Dates while Quinoa Bar flavors include Chocolate Nibs Sun-dried Banana Spirulina and Nuts & Berries. Both the Raw Bars (1.4 oz.) and Quinoa Bars (0.88 oz.) retail for 2.50. For more information call (718) 261-6767 or visit www.pereg-gourmet.com. Activated Charcoal Whitening Toothpaste NEW BRAUNFELS TX--My Magic Mud offers its whitening toothpaste in three varieties Cinnamon Clove Spearmint and Wintergreen. Cinnamon Clove is an allnatural activated charcoal cinnamon clove flavored toothpaste formulated with food grade cinnamon leaf extract and clove oil Spearmint features spearmint extract and Wintergreen includes food grade essential wintergreen oil. They polish detox and deeply clean teeth and gums--all three are fluoride free non-GMO and contain no SLS and glycerin. Each 4-oz. tube retails for 9.99. For more information call (844) 624-4263 or visit www.mymagicmud.com. Blissfully Better CHESTER NJ--Blissfully Better (by Wholly Wholesome) brings consumers low glycemic verified treats that are handcrafted in small batches and made using only organic heart healthy almonds and organic coconut blossom nectar. This year Blissfully Better is announcing not only the release of its two latest flavors Crunchy Quinoa Toffee Thins and Sea Salt Caramel Thins but also that its Toffee Thins are 100 percent certified organic. A 1.6-oz. box has an MSRP ranging from 5.99 to 6.99. For more information call (908) 879-0880 or visit www.blissfullybetter.com. VITAMIN RETAILER 77 ReliefBiotic MONROE WA--Natural Factors introduces ReliefBiotic a convenient one-aday shelf-stable probiotic specially designed to target issues related to bowel health. The unique probiotic blend is backed by 20 years of research and is shown to help relieve acute diarrhea bloating and gas according to the company. A bottle of 30 vegetable capsules retails for 19.95. For more information call (877) 551-2179 or visit www.naturalfactors.com. NOVEMBER 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS VeganSmart Peaches and Cream IRVINE CA--VeganSmart s Peaches and Cream by Tia Blanco contains five different non-GMO plantbased proteins providing all the essential amino acids in precise proportions readily usable by the body for building and repairing tissue and muscle. It includes nine healthy colorful fruits and vegetables offering naturally occurring polyphenols antioxidants and flavonoids to support overall wellness while 22 vitamins and minerals act as catalysts in thousands of biochemical reactions every day to support normal and healthy cell function. Beyond that it cones 6 g of dietary fibers--prebiotics and a digestive enzyme blend also make up the product. A 12-pack of single servings retails for 35.88 and a jug (15 servings) has an MSRP of 36.99. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 421-1830 or visit www.livevegansmart.com. RETAILFUNDAMENTALS (Continued from page 30) Is our definition of customer service similar How will we handle conflict or disagreements on issues Asking these types of questions will allow you to go deeper in understanding how a strategic partnership would work in your situation. Never put yourself in a position of diluting your control of your business decisions. Be very careful about signing any contracts. When I first started a company in the 1980s I thought I was in a partnership with a like-minded individual. About six months into our working relationship I realized we were not a good fit. This person only wanted to sell our products in case lots. My idea was to sell whatever a store wanted to buy. I knew that some smaller stores couldn t afford cases and only wanted one two or three items. After six months of not changing our minds we parted ways. I never put myself in that position again. The lesson Do your homework thoroughly. Know everything about anyone with whom you choose to partner. And if there is any kind of contract involved you will be living with that for a long time. Go slowly and know yourself and your partner s philosophy very well before going forward. could achieve alone. A strong partner can even be someone with whom you can bounce off ideas--a sounding board for thoughts and brainstorming. They can suggest things that haven t occurred to you because they are looking at a situation with fresh eyes. It s even a good idea to draw together some people from different walks of life and treat them to lunch once a month. Make it a time of sharing ideas and thoughts of different directions you would like to go with your store. There can be a wealth of knowledge by just spending an hour together and concentrating on your growth. Partnerships Need Patience There s a phrase as iron sharpens iron which means the metal gets sharper and more efficient as it strikes against another piece of iron. The same happens when you have a strong like-minded strategic partnership. It might take time to find the right partnerships that are a good fit for you but once you do the mutually beneficial alliance you form can cause you to flourish and grow. Be patient giving and wise and you ll thrive. And you will also build some great life-long relationships along the way--and that my friend is priceless. VR A highly regarded leader in the natural products industry Terry Lemerond is founder and president of EuroPharma Inc. He also founded Enzymatic Therapy Inc. and PhytoPharmica Inc. and is currently co-owner of the Terry Naturally Health Food Store in Green Bay WI which recently won its sixth consecutive consumer choice award as Best of the Bay. With more than 40 years in the natural products industry Lemerond has researched and developed more than 400 nutritional and botanical formulations that continue to be top-selling products in the market. Lemerond shares his wealth of experience and knowledge in health and nutrition through his educational programs including the Terry Talks Nutrition website newsletters podcasts webinars and personal speaking engagements. He is the author of two books Seven Keys to Vibrant Health and the recently updated Seven Keys to Unlimited Personal Achievement. Partnerships Can Benefit Both Partners When you align with someone who has a strength where you have a weakness you become stronger and more competitive. For example if your store doesn t have many food options align with a local farmer to bring in fresh produce. The farmer will grow his customer base for fresh vegetables and you will grow your customer base as a complete store. This may even lead to opening a deli or caf in your store. Lease space through a partnership with a service that complements your customer base such as bringing in a massage therapist chiropractor or naturopathic doctor. Your goal of healthy living will help you both grow. There are short-term partnerships that can also be very helpful to expand your outreach. This can include an event at your store featuring fun family entertainment with things such as face painting healthy living classes or even various art projects. The sky is the limit when it comes to mutually beneficial partnerships. Partnerships Can Help You Persevere and Grow Starting a health food store from scratch or taking over a store that has not been doing well is hard work. A reliable partnership can supply you with a much-needed mentor or something as simple as an encourager who can help you through times of discouragement. You can cheer each other on to even greater success than you 78 VITAMIN RETAILER WWW.VITAMINRETAILER.COM NOVEMBER 2017 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRMmedia.com Ayurveda Made Easy 50 Exercises for Finding Health Mindfulness and Balance Practicing ayurveda one of the world s oldest holistic healing systems doesn t need to be complicated. Ayurveda Made Easy contains simple strategies to guide the reader toward a healthier lifestyle perfectly suited to their needs. Ayurveda works to help one understand their body and achieve their personal ideal balance with a series of exercises activities and natural remedies. From dietary suggestions to yoga postures and breathing exercises each page offers practiced steps to improve the body and keep one calm and mindful every day. With more than 50 easy-to-follow exercises Ayurveda Made Easy takes the reader one step closer to achieving health peace and energy for a balanced life. Author Heidi E. Spear Pages 160 Price 14.99 (hardcover) Publisher Adams Media Contact Bethany Carland-Adams (508) 205-1607 ADVERTISERINDEX ADVERTISER Autism Hope Alliance Balchem Albion Bluebonnet Nutrition Corp. Continental Vitamin Company CW Hemp EuroPharma Terry Naturally Genacol International Corp. Inc. Natural Factors Natural Factors Natural Factors Natural Factors NAXA North American Bancard North American Herb & Spice Now Foods NutriGold Pacific Resources Intl. Procana Labs Protexin Inc. Redd Remedies Scandinavian Formulas Inc. Vibrant Health Wakunaga of America Xlear Inc. PAGE 21 35 C4 9 23 13 17 25 27 29 31 43 7 C2 C3 19 41 11 39 10 5 15 1 3 PHONE (800) 891-9077 (801) 773-4631 (281) 240-3332 (800) 421-6175 (719) 419-8169 (866) 598-5487 (888) 514-3622 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (713) 502-9141 (866) 481-4604 (800) 243-5242 (888) 669-3663 (800) 476-3542 (805) 684-0624 (844) 776-2262 (800) 899-3413 (888) 453-5058 (800) 688-2276 (800) 242-1835 (949) 855-2776 (877) 599-5327 WEB www.vitaminretailer.com autismhopealliance www.vitaminretailer.com balchem www.vitaminretailer.com bluebonnet www.vitaminretailer.com cvc www.vitaminretailer.com cwhemp www.vitaminretailer.com europharma www.vitaminretailer.com genacol www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naturalfactors www.vitaminretailer.com naxa www.vitaminretailer.com nabancard www.vitaminretailer.com nahs www.vitaminretailer.com nowfoods www.vitaminretailer.com nutrigold www.vitaminretailer.com pacificresources www.vitaminretailer.com procana www.vitaminretailer.com probioticsinternational www.vitaminretailer.com reddremedies www.vitaminretailer.com scandinavian www.vitaminretailer.com vibrant www.vitaminretailer.com wakunaga www.vitaminretailer.com xlear INDUSTRYEVENTS November 30-December 3 SOHO Expo Gaylord Palms Hotel and Convention Center Kissimmee FL (727) 846-0320 www.southeastnpa.org January 26-28 2018 The Mexican Healthy Products Summit Sheraton Buganvillas Resort and Convention Center Puerto Vallarta Mexico www.healthyproductssummit.com February 1-3 2018 ShiftCon Social Media Conference Hotel Irvine Irvine CA www.shiftconmedia.com March 7-11 2018 Natural Products Expo West Anaheim Hilton & Marriott Anaheim Convention Center Anaheim CA www.expowest.com April 10-11 2018 SupplySide East Meadowlands Exposition Center Secaucus NJ east.supplysideshow.com NOVEMBER 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 79 Back Talk THIS MONTH Paul Colgin is the owner and chief executive officer of Source Vit l Apothecary. His uncle Jerry Pope founded Source Vit l nearly 30 years ago in Houston TX. Colgin continues the family legacy of formulating highquality professional-grade natural products for the mind body and spirit while working to grow the brand with innovative consumer marketing strategies launching new products and rebranding the company as a modern day apothecary. WITH JANET POVEROMO that help one achieve professional results at home. The line is vegan cruelty-free and completely free from parabens phthalates SLS SLES synthetic fragrances and colors and other harsh ingredients. How can natural product retailers make their skin care department stand out Lighting If your product is not displayed where each product can be clearly seen your product is invisible Think for instance the way that Sephora or Ulta (the brands that are making it though the retail slump) are standing out. It is because they don t skimp on their displays. When you walk into a store you should be able to see various heights of shelving and product but no matter what you should be able to see the very back shelf. As an added benefit these displays allow you to touch feel smell and interact with the products. Also retail colors are very important. For example the color lavender is supposed to drive more retail sales. People are very visual they respond to color odor feeling etc. Make sure your retail space reflects the feeling that you want your client to have. If you want your potential customers to purchase more aromatherapy you want your retail environment to smell and feel like you are in a luxurious spa. Another great important driver is information. Products can get lost in all the clutter a client should not have to scour the internet trying to figure out what product they have in front of them or go searching for an accurate ingredient list Shelf talkers helpful well-educated employees or a catalog (or all of the above) should be available to the customer. Product collections--people will buy things if they are laid out for them in a logical order especially with skin care where the sheer Question Answer amount of products available or the correct order to use them can overwhelm people. Offering a clearly labeled step-by-step approach makes it feel much more accessible. Make your own samples. By allowing a customer to touch and feel a product you remove risk barriers that keep people from making the decision to buy a product. Include ingredients on your website. There is nothing worse than a client having to search through packaging or the internet to get an accurate listing of ingredients. Consumers are savvy and want to know about the products they are putting on their body. If people can t easily find this information they might end up purchasing off another site. The company is located in Houston TX. How did the company and staff fare through the hurricane Thankfully as a company we were very lucky and only experienced a few minor leaks. However one of our employees lost everything. As a group of compassionate people we all banded together to help him and his wife get back on their feet with monetary donations and helping them to replace some of the furniture they lost. While we feel fortunate that we were spared any major damage there are still so many people here in Houston and beyond who are struggling in unimaginable ways. In the days after Hurricane Harvey we donated personal care items including body wash and natural deodorant to people in Houston who have been displaced. Additionally this October during National Breast Cancer Awareness Month we have committed to donate 5 from the sale of each bottle of our Deozein Natural Deodorant to The Rose a non-profit organization in Houston committed to providing quality breast health care to all. Paul Colgin Owner CEO Source Vit l Apothecary 1291 N. Post Oak Rd. Ste. 125 Houston TX 77055 Phone (800) 880-6457 Website www.sourcevital.com Question Answer How did the company start out and what differentiates it from other skin care lines Nearly 30 years ago Source Vit l was born in Sanctuary Spa Houston one of the first day spas in the U.S. The Source Vit l product line was created as a natural and effective alternative to the aggressive chemical-heavy products that were used at the time. By fusing whole plant botanicals mineral rich algae and pure essential oils Source Vit l was one of the first product lines in the spa and personal care industry that introduced aromatherapy into their formulas. Today Source Vit l continues to handcraft professional-grade products for the face body and soul 80 VITAMIN RETAILER Question Answer WWW.VITAMINRETAILER.COM NOVEMBER 2017 Go to www.vitaminretailer.com nowfoods for info about this advertiser Go to www.vitaminretailer.com bluebonnet for info about this advertiser