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BUSINESS INNOVATORS THE TEAM BEHIND THE TEAM THE MIAMI HEAT S from our Sales Team at Brown & Brown Happy New Year For more than 75 years Brown & Brown has met the needs of the mass a uent community and business owners alike. Our team is highly experienced and dedicated to providing a superior level of service to each and every client. Our goal is to earn your trust and we are con dent you will nd Brown & Brown is the right choice for ALL your insurance needs. Fort Lauderdale Division - 1201 West Cypress Creek Road Suite 130 Ft. Lauderdale FL 33309 Ph. 1-800-330-3241 Fx. (954) 771-9192 privateclientgroup bb laud.com www.bb laud.com Auto Aircra Bonds Condominium Collectables Flood Health Bene ts Homeowners Liability Marina Personal Property Umbrella Workers Comp www.sfbwmag.com JANUARY 2018 3 WHERE BOUNDARIES ARE BROKEN 4 JANUARY 2018 ICON LAS OLAS PUBLIC SPACES LUXURY RENTAL www.sfbwmag.com 2818 Center Port Circle Pompano Beach FL 33064 P 954.735.8223 18288 Collins Ave Sunny Isles Beach FL 33160 P 305.974.0161 FL State Licensed Designer IB 13000407 www.sfbwmag.com JANUARY 2018 5 TABLE OF CONTENTS 24 12 Business innovation inside the Heat s house Cover Story NEWS AND FEATURES One Liners Catch up on the news you missed from around the region SFBW & PARTNERS 44 CEO CONNECT Insights from the creative world at Garcia Stromberg COLUMNS 56 Commerical Real Estate Prepare for a seismic shift for office space 30 Education Junior Achievement trains the future workforce 50 Better Bottom Line Tips on managing a multigenerational workforce 60 Tech Hub What s hot for 2018 34 Accounting EisnerAmper makes a big bet on South Florida s future 54 Executive Roundtable Create the right culture 62 Nonprofit Governance Meet Kim Jones 64 People Passion and Profits What s your thunder 35 Great Places and Spaces One River Point WeWork Brickell City Centre 39 The Good Life Products to add pizzazz to your life THE LAST PAGE 66 History Viewpoint Remembering Martin Luther King Jr. in Miami 6 JANUARY 2018 Louis Vuitton - Philippe Lacombe www.sfbwmag.com PRO SF MO BW CO DE THE PERFECT SETTING FOR A C-SUITE GATHERING PREMIUM SUITES Our six suites offer the perfect setting for West Palm Beaches C-Suite executives to getaway from the office. A suite with 15 tickets provides a superior indoor outdoor view of The Ballpark of the Palm Beaches. Starting at just 900 a suite PARTY DECK Covered decks located on the suite level can be found along the 1st base and 3rd base lines. Starting at 40 per person minimum 40 people CALL 561.500.HITS (4487) INFO BALLPARKPALMBEACHES.COM BALLPARKPALMBEACHES.COM LETTER FROM THE EDITOR Editor-in-Chief Kevin Gale Inside the Heat s House It doesn t get much more high-profile than the Miami Heat in South Florida. Managing General Partner Micky Arison is the chairman of Carnival Corp. & plc the world s largest cruise company. President Pat Riley has won five NBA championships as a coach and two more as Heat president. Coach Erik Spoelstra has won two championships--one more as an assistant. Superstars LeBron James Dwyane Wade Chris Bosh and Shaquille O Neal have been on the roster at various times. This month s cover story is not about them though. It s about a trio who are playing key roles on the business side of the Heat organization which is led by business operations president Eric Woolworth. It s Eric s vision for everything we work on. He gives us the resources and defines the vision and gets out of the way says Matthew Jafarian vice president of digital strategy and innovation. While fans are waiting to see just how good this year s team is the business side continues to have a remarkable string of progress. It s taken a lead role among NBA teams in adopting ticketless entry. It s leading the NBA when it comes to creating lifestyle apparel called Court Culture that s as much a love letter to Miami as it celebrates the team.) The team also has relaunched its restaurant with cuisine that s far from typical arena fare. Even if you aren t a sports fan the Heat organization offers valuable insights on technology and marketing. Meantime we are introducing a couple of new monthly features this issue. Great Spaces and Places pays homage to the outstanding architecture and interior design in South Florida. The feature is reminiscent of SFBW s previous Spaces feature but this version will feature multiple projects and emphasize imagery over text. (The photos and renderings tend to speak for themselves.) We ll cover everything from cutting-edge workplaces residential d cor and landscaping design to significant condos commercial projects golf course clubhouses and iconic South Florida places. The Good Life recognizes that SFBW readers are high achievers and can afford the finer things in life. We ll feature luxury cars yachts private aviation watches beverages cigars jewelry essential accessories gadgets vacation getaways and more. If you have suggestions for inclusion send information and high-resolution photos (1MB-plus file sizes) to kgale SFBWmag.com. 8 JANUARY 2018 www.sfbwmag.com Residences from the 300s to 5 million E ACTLY where you want to be... At BallenIsles in the heart of Palm Beach Gardens you will find a lifestyle of comfort amenities and an endless array of social activities a place where your experiences will range from thrilling to relaxing. Here friendships among neighbors and members last a lifetime. Whether you re an avid golfer tennis buff fitness aficionado or community volunteer you ll find paradise at BallenIsles which is exactly where you want to be. Contact our Membership Office to schedule a personal visit 561.775.4763 BallenIsles.org 100 BallenIsles Circle Palm Beach Gardens Florida 33418 CHAIRMAN AND PUBLISHER EDITOR-IN-CHIEF AND SENIOR VICE PRESIDENT OF STRATEGY Gary Press gpress sfbwmag.com Kevin Gale kgale sfbwmag.com ASSOCIATE EDITOR Andrea Richard arichard sfbwmag.com COPY EDITOR Jason Davis CREATIVE DIRECTOR ART DIRECTORS Melanie Smit Alexander Hernandez Frank Papandrea Evelyn Robles Creative Writers CONTRIBUTING WRITERS Christine Alexis Gerry Czarnecki Stephen Garber Martin Lenkowsky Darcie Lunsford Greta Schulz Downtown Photo Fort Lauderdale Evelyn Robles Larry Wood Photographers Associate Publisher CLAYTON IDLE cidle sfbwmag.com Managing Director RON MANN rmann SFBWmag.com rlopez sfbwmag.com LORI CASTLE lcastle sfbwmag.com Market Directors GEORGETTE EVANS gevans lmgfl.com RICH LOPEZ Sandy Lechner slechner lmgfl.com Josh Wachsman jwachsman lmgfl.com OPERATIONS DIRECTOR Monica St. Omer monica lmgfl.com MARKETING & EVENTS COORDINATOR Estefania Marin emarin lmgfl.com CHIEF OPERATING OFFICER CONTROLLER Editorial Advisory Board Bob Birdsong OK Generators President Mark Brown Miami Heat VP of Sales Andy Cagnetta Transworld Business Brokers CEO Matt Dernis Fortune 360 Group Partner William O. Fuller Barlington Group Managing Partner Gerald Greenspoon Greenspoon Marder Co-managing Director Steven Gurowitz Interiors by Steven G. President Michelle Homoky Celebrity Cruises Director of Eastern Sales Rufus James Fort Lauderdale Executive Airport Airport Manager Michael Gorham Brown & Brown of Florida Executive Vice President Patrick Lee Shorecrest Construction CEO Alan Levan BBX Capital Chairman and CEO Rick Mancinelli C3 CEO Neil Merin Merin Hunter Codman Chairman Teddy Morse Ed Morse Automotive Group Chairman & CEO Sam Robbins National Jets President & CEO Pablo Pino TD Bank South Florida Market President Commercial Lending Steven Sadaka Steven Douglas CEO Rachel Sapoznik Sapoznik Insurance CEO Erik Sussman Mass Mutual CEO Jeremy Walls Miami Dolphins CMO SFBW Magazine 3511 W. COMMERCIAL BLVD. SUITE 200 FORT LAUDERDALE FLORIDA 33309 954.377.9470 FAX 954.617.9418 WWW.SFBWMAG.COM Manage Your SFBW Subscription Is SFBW arriving in your office with an outdated subscription label Contact Monica St. Omer at monica LMGFL.com or (954) 377-9473 to give us updated information such as a new executive or someone no longer with your organization. Visit sfbwmag.com to see our digital content and sign up for our weekly newsletter 2016 SFBW magazine is published by Lifestyle Media Group all rights reserved. SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error. 10 JANUARY 2018 www.sfbwmag.com ALL THE COMFORTS OF HOME ALL THE LUXURY OF A RESORT - MINUTES FROM DISNEY Experience the new way to vacation for less Book a 4-Night Relax & Enjoy Getaway and save 15%. VACATION SHOULD BE RELAXING. SKIP BOOKING MULTIPLE HOTEL ROOMS FOCUS ON FUN 4- 13 Bedroom homes sleep 8 to 26 people Fully Furnished Washer and Dryer in the home Private Pool Movie Theatre Complimentary Wi-Fi Flat Screen TVs Fully equipped kitchen Furnished patio Complimentary parking Staffed Gated Entry AquaPark Pool Cabanas Casual Clubhouse Gated Community Finn s Restaurant Fitness Center Kids Activity Room Meeting Space Concierge and Front Desk Service Complimentary Shuttle Transportation Within Encore Club and Reunion Disney Universal and Sea World IT S ALL HERE AT ENCORE RESORT AT REUNION RELAX ENJOY...THE ENCORE WAY E ncor eR eunion . com 407-449 -8719 MENTION BOOK ING CODE SF15 7635 FA IR FA X DR I V E R EUNION FL 34747 Florida resident guest will receive the 15% discount off the average daily rate (ADR) upon check-in and verification that the Florida ID matches that of the registered guest. Black-out dates The holiday and summer for 2018 Holiday March 25th thru April 8th November 18th thru November 25th and December 16th thru January 5th 2019. Summer June 8th thru August 31st. Offer subject to change without notice. ONE LINERS BROWARD 50th anniversary of its aviation program by proclaiming its new name (Emil Buehler Aviation Institute) announcing a 350 000 grant from JPMorgan Chase & Co. and inducting alumnus Capt. Barrington Irving into the college s Hall of Distinction. The National Gay and Lesbian Chamber of Commerce named American Meetings Fort Lauderdale as its Global Supplier of the year. Odd Breed Wild Ales is planning a location at 50 NE First St. in the historic downtown area of Pompano Beach. Restaurateur Memphis Garrett and chef Jeremy Powell the team behind Fort Lauderdale s The Poke House have partnered with Samantha Sam DeBianchi NAIOP South Florida kicked off a revamped programming initiative with a talk by Forbes Media Chairman and Editor-in-Chief Steve Forbes from left NAIOP South Florida board of directors President Greg Martin of Avison Young Executive Director Jules Morgan Forbes and board member Susan Imbrigiotta of City National Bank. Developer Art Falcone of Encore Capital Management will break ground on The Rise Flagler Village a 30-story apartment tower on 405 NE Second St. in Fort Lauderdale. Cooper s Hawk Winery & Restaurant plans a late-2018 opening for a 15 000-square-foot location at The Galleria in Fort Lauderdale. Broward College President David Armstrong Jr. was inducted into the Greater Fort Lauderdale Chamber of Commerce s Hall of Fame at the chamber s Salute to Business event. Broward Center for the Performing Arts named Maria Orsini its volunteer of the year. Broward College commemorated the Billed as the biggest and baddest personal watercraft racing series in the world the P1 AquaX returned to Fort Lauderdale Beach Nov. 18-19 for the 2017 Ford P1 Fort Lauderdale AquaX Grand Prix. Avison Young s Florida Capital Markets Group completed the 13 million sale of a two multitenant office building portfolio totaling approximately 63 000 square feet at 1040 Weston Road and 1625 North Commerce Parkway in Weston. of DeBianchi Real Estate to open Subs and Suds at 601 SW 12th Ave. in Fort Lauderdale s Riverside Park neighborhood. Aspire Real Estate Development plans a March groundbreaking for Arya Oceanside Residences a 19-unit condominium at 336 Sunset Drive Pompano Beach. Patriot National is in the hands of two investment groups Cerebus Business Finance and TWC Asset Management Co. after a Chapter 11 bankruptcy court reorganization filing. McAlister s Deli opened in Plantation Pointe 7900 W. Sunrise Blvd. Jupiter Donuts is opening at 1500 W. Oakland Blvd. just west of Interstate 95. Michael O Brien general manager of the Fort Lauderdale Country Club was inducted into the PGA Hall of Fame. Cushman & Wakefield has negotiated a 19 913-square-foot relocation lease with 3G Productions at Port 95 Business Center in Dania Beach. The Miramar Trust hosted a reception for Soaring The Legacy of the Tuskegee Airmen in South Florida an exhibition it s sponsoring with Florida Memorial University s Department of Aviation at the Ansin Family Gallery at the Miramar Cultural Center. 100 Las Olas slated to be the tallest building in Fort Lauderdale at 499 feet is converting its condominium reservations to contracts. Council for Educational Change presented its Leonard Miller Principal Leadership Award to Dillard High School Principal Casandra Robinson from left Truitte I. Moreland Robinson Elaine Liftin and Michael J. Feeney. Greater Fort Lauderdale Alliance President and CEO Bob Swindell shown with Broward County Commissioner Nan Rich was named business leader of the year by Seafarers House. Rooftop 1WLO and TRP Taste located at 1 W. Las Olas Blvd. held a private grand opening with 250 guests from left Aaron Abramoff Tim Petrillo Peter Boulukos and Fort Lauderdale Mayor Jack Seiler. www.sfbwmag.com JANUARY 2018 13 Owned and operated by the City of Fort Lauderdale Fort Lauderdale Executive Airport offers a diverse range of aviation services business resources and amenities including 24-hour Air Traffic Control Tower U.S. Customs facility open until midnight 24-hour Security Services Four Fixed-Based Operators flyfxe.com Most people don t have any idea what to do when cancer strikes. At Jupiter Medical Center we do. Our highly experienced team of physicians will tailor a complete plan with one goal getting you from diagnosis to recovery. Specialists in your type of cancer Innovative technology including IBM Watson for Oncology Award-winning patient safety & satisfaction Genetic testing counseling & support services To schedule a consultation for complete cancer care call (561) 617-8159. Learn more at jupitermed.com cancer 1240 S. Old Dixie Hwy. l Jupiter FL 33458 14 JANUARY 2018 www.sfbwmag.com 61475_JMC_S01705_South_FL_Business&Wealth_Jan2018_Ad.indd 1 11 30 17 2 49 PM A BUSINESS LEADER of the year Colin Brown Chairman & CEO JM Family Enterprises Started in 1991 the Florida Atlantic University Business Leader of the Year award celebrates the extraordinary accomplishments of Florida leaders and their impact on the overall business environment. Honorees are selected for their excellence in leadership vision innovation knowledge and experience transparency and social responsibility. This is the largest fundraiser of the year and supports College of Business students with scholarships. F L O R I DA AT L A N T I C U N I V E R S I T Y College of Business SPONSORSHIP LEVELS Platinum Sponsor ............................... 25 000 Gold Sponsor ...................................... 10 000 Silver Sponsor ..................................... 5 000 Bronze Sponsor .................................. 2 500 Corporate Friend ................................ 1 000 Individual Pass ................................... 150 each Full Page Ad ........................................ 1 000 (in program booklet) Friday January 26 2018 Boca Raton Resort & Club 501 E. Camino Real 7 00 a.m. Networking 8 00 a.m. Ceremony & Reception Half Page Ad ....................................... 600 (in program booklet) For more information about sponsorships Tonya May Assistant Director Special Events & Community Outreach tmay fau.edu To register business.fau.edu BLOY A portion of all giving levels is tax-deductible. More information is available on website. www.sfbwmag.com JANUARY 2018 15 ONE LINERS MIAMI-DADE Baseball star Miguel Cabrera hosted an invitation-only party at Hard Rock Stadium to celebrate the South Florida launch of his new bite-size chocolate candies--Miggy s Bitbits--and partnership with the Miami Dolphins. Enjoying the day are Jose Altuve Felix Hernandez Alcides Escobar Victor Martinez & Avisail Garcia. Blue Road celebrated the grand opening of its Berkely Hotel in Miami Beach. Commercial real estate firm NAI Miami negotiated the 10.35 million sale of a 57 000-square-foot office building at 3155 NW 77th Ave. in Miami. Palazzo Del Sol on Miami s Fisher Island was named the best residential development in Florida at the Americas Property Awards held in Toronto. City National Bank headquartered in Miami is paying 528 million to acquire Miami-based TotalBank. Miller Construction Co. has started construction for the Graham Cos. 36 700-square-foot Crescent Pointe office restaurant and retail center at 15121 NW 67th Ave. Miami Lakes. nationally after Forbes magazine recognized one of its owners on its 30 under 30 for the restaurant category list. Bank of America closed out the year by granting more than 2.5 million to South Florida nonprofit organizations it gave Camillus House 200 000 and honored Pace Center for Girls with its Neighborhood Builder Award as well as 200 000. Alexander I. Tachmes a partner in the Miami office of Shutts & Bowen LLP has been appointed to The Juilliard Council in New York City. Melo Group s Aria on the Bay condominium in downtown Miami is expected to be completed early this year and nearly 90 percent of its 648 units were under hard contract. A 4 635-square-foot residence at One Thousand Museum in Miami sold for 6.8 million within days of being used as a preview residence with interior furnishings by Artefacto. Carmignac one of Europe s leading asset managers at 60 billion euros has opened an office in Miami--its first beyond its home continent. The Miami International Airport was ranked the most transit-accessible airport in the U.S. according to a study released by transportation technology firm TransitScreen. Tibor Hollo was honored with the Builders Association of South Florida Lifetime Achievement award. Azuri Medical Aesthetics & Rejuvenation Center held a grand opening for its center at 300 W. 41st St. Suite 100 Miami Beach. Blue Bottle Coffee has opened its second Miami-Dade cafe at Aventura Mall. Wynwood-based The Salty Donut will expand Sabal Development unveiled an 8.2 million speculative home in Belle Meade. www.sfbwmag.com JANUARY 2018 17 Time to trade the corner office for your own little corner of the world A Transworld business advisor can get you there. Every day Transworld Business Advisors connects quality top-paying acquirers with business owners ready to sell and move on to the next stage in their careers. As the world leader in business sales franchising and mergers and acquisitions Transworld has access to a huge database of individual domestic and immigrating buyers and strategic corporations looking for the right business opportunity. And Transworld has the expertise to ensure any business sale goes smoothly. So whether you re ready to sell your business or buy an existing business or franchise contact a Transworld Business Advisor for a free consultation today. Andrew Cagnetta OWNER CEO 800.205.7605 t world.com 18 JANUARY 2018 www.sfbwmag.com Win 2 500 in Our New Gi veaway For Your Chance To Win It Big Go to www.debt.com newyear For Debt Help Call 1-844-325-9392 Terms and Conditions Apply See Website For Details. www.sfbwmag.com JANUARY 2018 19 ONE LINERS PALM BEACH An array of celebrity partners is planning a late-January opening for 1000 North which will offer modern American regional cuisine and views of the Jupiter Inlet. Jeff Zalkin has joined Kaufman Lynn Construction as vice president of development. Opustone in West Palm Beach hosted an event for interior designers and fabricators with Laminam a strongbut-thin porcelain slab product developed in Italy. CenterState bank handled the 15 million 15-year refinancing of Lake Worth Medical at 5065 State Road 7. NAI Merin Hunter Codman has completed 144 000 square feet of leases at Colonnade Centrepark East and Colonnade Centrepark West within Colonnade s first year of ownership. The Gunster law firm based in West Palm Beach has added seven new attorneys to its South Florida offices. New York-based Vault announced it is offering insurance and reinsurance for high-value homes art and jewelry in Palm Beach and other areas of Florida. Cushman & Wakefield negotiated a deal for BHI Energy s 100 employees to move to 500 Columbia Drive West Palm Beach. Meridian Capital Group of Boca Raton arranged 19.6 million in acquisition and repositioning financing for the purchase and Bonaventure Equity founder and CEO Ross O Brien left honors SFBW Chairman and CEO Gary Press as the group s Top Innovator in Media. New York-based accounting tax and advisory firm Marks Paneth hosted a cocktail reception to celebrate the opening of its office at 2255 Glades Road Boca Raton. conversion of an Orlando Comfort Inn into a Crowne Plaza. NAI Merin Hunter Codman has been retained by local investor Belvedere Acquisition to oversee the renovation and rebranding of Palm Beach International Plaza a 111 000-squarefoot office complex at 1601 Belvedere Road across from Palm Beach International Airport. Link & Rockenbach with name partners Scott J. Link and Kara Berard Rockenbach has opened a civil trial and appellate law firm in West Palm Beach. Hedrick Brothers Construction of West Palm Beach and Kirco have created Hedrick Kirco Properties to offer development construction and property management of corporate-driven real estate. ESPN Events a division of ESPN announced Cheribundi Tart Cherry as the new title sponsor for the Boca Raton Bowl. The Florida Small Business Development Center Network has teamed up with Florida Atlantic University to open a location at FAU. Richard Douglas a secondlevel sommelier formerly with MGM International has joined Louie Bossi s Ristorante as general manager in Boca Raton. Photo by Aaron Bristol Construction management and general contracting firm Kaufman Lynn Construction has moved into an ultramodern building designed by RLC Associations at 3185 S. Congress Ave. Delray Beach. Call 4 Health headquartered in Delray Beach has added the following staffers Alex Karanau chief information officer (above) Lissette Ferro-Lloret director of operations and Victoria Rodriguez marketing specialist. www.sfbwmag.com JANUARY 2018 21 Start the New Year off with more purpose & direction in Business Development Brand Amplification Market Expansion Talent Strategies & Training Growth COIaccess.com Certainty Influence Significance Growth COI access ...connecting Centers Of InfluenceTM 22 JANUARY 2018 www.sfbwmag.com Are we automating to increase IT productivity Are our disaster recovery drills successful Where is our IT documentation Is it complete Get answers to your must-ask IT questions. Better faster smarter IT. 4IT has developed a shared services IT model for mid-market organizations focused on supporting and enhancing internal IT departments. We seamlessly integrate with your existing IT infrastructure and staff to provide a suite of specialized IT management tools infrastructure management help desk engineering labor and strategic IT consulting services. 4it Let s start the conversation call us today. 305.508.7400 www.4it-inc.com 15 Years of Productivity Management & Security Solutions MIAMI BROWARD PALM BEACH PALMETTO BAY www.sfbwmag.com JANUARY 2018 23 COVER STORY 24 JANUARY 2018 www.sfbwmag.com INNOVATION TAKES CENTER COURT ON THE BUSINESS SIDE BY KEVIN GALE f you think the Miami Heat s victories are all on the court there s a story you should know about their success as a business operation. The Heat are bringing a roster full of innovative practices that are gaining attention across the NBA. Among them Becoming the league s first team to commit to moving from paper tickets to total e-ticket entry. Launching the first lifestyle apparel brand among NBA teams. Unveiling 601 a waterfront dining destination and event venue and partnering with Pubbelly Sushi to offer cutting-edge cuisine. Ranking first during the 2016-17 season in an NBA customer satisfaction program called Elevate. Keeping its No. 1 ticket ranking among Florida arenas while climbing to No. 4 from No. 7 nationally according to 2016 Pollstar data. The Heat have won three NBA championships (2006 2012 and 2013) and have reached the finals twice more (2011 and 2014) under president general manager Pat Riley coach Erik Spoelstra and the Arison family as owners. Business operations president Eric Woolworth directs all non-basketball operations of the organization. That includes marketing community HEAT S HOUSE INSIDE T H E Jennifer Alvarez Jarod Higgins and Matthew Jafarian www.sfbwmag.com JANUARY 2018 25 COVER STORY Jennifer Alvarez Court Culture storefront affairs sales human resources merchandising finance events and arena operations. Woolworth joined the Heat as general counsel in 1995 and assumed his current position in 2001. DIGITAL FOCUS It s Eric s vision for everything we work on. He gives us the resources and defines the vision and gets out of the way says Matthew Jafarian vice president of digital strategy and innovation. The NBA is known for being progressive when it comes to technology and Woolworth s goal is to bring Silicon Valley to Miami. One example is mobile entry. At the end of the 2015-16 season only 8 percent of Heat fans were using mobile ticketing to enter AmericanAirlines Arena. This season the team wants to be the first NBA team to achieve mobile-only entry with its revamped app for smartphones. The mobile wallet aspect of the app can be used at any point of sale in the arena and has boosted purchases by 90 percent. The app provides news alerts about the team and builds on the Heat s social media base of 15.9 million Facebook fans 4.4 million Twitter followers and 2.9 million Instagram followers. The team has spent five years building a business intelligence team that mandates the use of data and analytics across the business to improve results performance and customer relations. Analyzing data from the app helps the team understand particular fans behavior to give them a more relevant experience Jafarian says. For example a family might get a family meal deal from Papa John s rather than a buy-one get-one offer. Attendees also get 3 in arena bucks -- which can be used inside the venue -- for every 50 they spend. The Heat are the only NBA team to use an app at every point of sale. But other NBA teams are calling Jafarian says. Everybody is looking at us as the beacon as how to do this. LIFESTYLE APPAREL While every team sells sports apparel with player names and numbers the Heat were the first to create a lifestyle brand called Court Culture. This season the Heat became the only NBA licensed clothing design company to open its own store in the arena. The effort is led by Jennifer Alvarez chief of creative and content who started as an intern in 2004. While many teams outsource a lot of their marketing functions the Heat do everything in-house. The Court Culture apparel offers a subtle way for fans to show their allegiance to the team and Miami itself. The 305 shirt has just a hint of the team s fiery basketball and hoops logo. Another shirt proclaims it s For Competitors Only and has a tiny rendition of the logo. The team is local and we feel strong about the city itself. It s important to develop a brand that s a love letter to the team Alvarez says. We are able to cater to not just Heat fans but people who are proud to be a Miamian. Some of the merchandise such as a beach towel pay homage to the team mantra The Miami Heat est. 1988. We are the hardest working best conditioned most professional unselfish toughest meanest nastiest team in the NBA. 26 JANUARY 2018 www.sfbwmag.com Jarod Higgins Matthew Jafarian There also are ways fans can recognize their favorite players without wearing a jersey. Some merchandise features photos of players amid special moments while others have fancy script such as one that proclaims The Brothers Johnson in honor of Tyler and James Johnson. The merchandise is sold at themiamiheatstore.com at the arena and at the team store at Dolphin Mall. A standalone store is in the works as well Alvarez says. 601 The Heat s Biscayne Boulevard address is the new name for the former Bongos restaurant and event space which is just across the terrace from the arena. Executive chef Jarod Higgins is partnering with Pubbelly Sushi to bolster the variety of food at 601 a 11 500-square-foot twolevel space overlooking Biscayne Bay and the city skyline. Higgins says the goal is to go beyond the typical arena food of hamburgers hot dogs soda and beer and also embrace the diversity of Miami s culture. The menu for the Tumbler and Decanter lounges at 601 include Peruvian-style ceviche freshly shucked street corn chicken empanadas Funky Buddha Floridian beer and Wynwood Brewing Pops Porter. Yes there s a burger but it s made out of hormone-free grass-fed beef from Fort McCoy Ranch near Ocala. 601 is open during all the games concerts and other events at the arena. The upper level which is a bar and gastropub can hold 117 while the downstairs is more of an event space that can hold 220 people. Higgins is in charge of food throughout the arena as well and has an army of six sous chefs 79 cooks and 12 supervisors. The pace can be hectic and Higgins often recharges himself with cafecitos as he works 70 to 80 hours a week. But he says I don t think about hours. It s fun what I do. Clio Sports Awards Integrated Campaign for the Home Strong campaign bronze statue Public Relations for Heat Loud and Proud. Webby Award Sports Apps for content navigation and visual design of the team app from the International Academy of Digital Arts and Sciences. In-HOWse Design Merit Award and Silver Clio Sports Award For the 2015-16 season s alternate uniform campaign. First environmental Innovators of the Year (NBA Category) By the Green Sports Alliance. LEED Gold Recertification for the arena from the U.S. Green Building Council. It s the first sports and entertainment facility to receive the honor. BUSINESS ACCOLADES FOR THE HEAT IN 2016 AND 2017 www.sfbwmag.com JANUARY 2018 27 Building Relationships Providing Protection Ensuring Solutions Buy the right insurance for your business or home. Let the professionals at CRA help guide you. Offices in Boca Raton and Coral Gables Representing All Major Underwriters www.centuryra.com Gary Reshefsky Esq. 305-222-7253 Gary centuryra.com CFO & STRATEGIC SERVICES Part-Time I Interim I Project Seasoned CFOs who roll up their sleeves and get the job done When your organization requires expert functional disciplines time is of the essence. Nperspective s hands-on approach addresses strategic financial technology and leadership issues. We focus on improving financial performance via a variety of services including WHY CHOOSE NPERSPECTIVE Business & Strategic Planning Cash Flow Management Financial Reporting & Accounting Financial Planning & Analysis Process Improvement M & A Due Diligence & Integration Management Forensic Accounting & Litigation Crisis Management Turnarounds Bankruptcy Government Defense Contracting Exit Planning and Business Value Enhancement Support 954-651-8044 www.Nperspective.com Make informed decisions with the right information at the right time putting it all... CFO & Strategic Services 28 JANUARY 2018 www.sfbwmag.com Fort Lauderdale s Premier Waterfront Venue Located along the scenic Intracoastal Waterway in Fort Lauderdale Grateful Palate Catering & Events offers a truly unique setting to host your corporate event. Our 4 000 square foot venue offers impeccable service and exceptional food alongside breathtaking waterfront views. Our celebrated culinary team and dedicated catering staff specialize in off premise events throughout South Florida. 3003 NE 32 Avenue Fort Lauderdale Florida 33308 954-566-3044 thegratefulpalate.com events thegratefulpalate.com www.sfbwmag.com JANUARY 2018 29 Investing in the Future Junior Achievement plays key role in workforce entrepreneurial development BY KEVIN GALE Junior Achievement is doing a lot more than exposing busloads of children to the world of business and finance at BizTown in Coconut Creek. President and CEO Laurie Sallarulo says the broader mission is Investing in the future of our community. Investing in the next generation of consumers employees and job creators. Fulfilling that vision involves a multipronged approach that teaches financial literacy fosters entrepreneurialism prepares students for careers and encourages business leaders to provide mentorship and internships. January is a great time to volunteer it s National Mentoring Month. JA is addressing some of the biggest issues in the news such as young people struggling with their finances and debt. Many young people find it difficult to get entry-level jobs and one reason is because some baby boomers haven t saved enough for retirement and are working into their 70s--even in jobs historically dominated by teenagers and young adults such as bagging groceries Sallarulo says. Another problem is many employers want experience and yet don t offer internships to help provide that. We complain that they don t have those soft skills coming out of schools but employers don t want to give them the experience to get those soft skills Sallarulo says. CAREER BOUND S DEEP DIVE One of the most influential programs at JA is Career Bound an 88-hour 10-month program that allows high school students to learn the skills they need to succeed in the workplace. That s a lot of impact. That s the level and depth of the training and programming that makes JA different Sallarulo says. Students meet once a month with senior business leaders who talk about their career paths and the type of skills that students need to succeed. That includes hearing about the soft skills that so many business leaders find lacking in job candidates specifically the four Cs critical thinking collaboration creativity and communication. Industries that students are learning about in the current program which ends in March are automotive information technology marketing public relations banking finance aerospace human resources construction and marine. For banking and finance students visited a SunTrust Bank office in Miami. JA worked with Royal Caribbean International on two different days--one about jobs in ports and on ships and the other about vessel engineering and architecture. One of the benefits of the programs is students get exposure to industries they might not have considered for their careers. At the construction one we asked at the beginning 30 JANUARY 2018 www.sfbwmag.com EDUCATION How many of you kids today would think about a career in construction Maybe two raised their hands. At the end of the day we asked the same question. A lot more of the kids raised their hands Sallarulo says. JA FELLOWS CREATING A SMALL BUSINESS In the JA Fellows program teams of 15 to 20 students work at least two hours a week sometimes in classrooms and other times at after-school clubs to conceptualize capitalize and manage their own small businesses. Students also work on r sum s and interviewing techniques. Teams of volunteers work with each group to help guide them through the 18-week program. Students come up with ideas developing financials and taking the products to market. Students present their pitches to investors in a session called Spark Tank. Shares typically sell for 25 to friends and family. Just like the real world any profits are distributed to shareholders. Teams compete in a local Spark Tank finale the program has grown from four to 20 teams of students. Then there s the national competition at JA s National Student Leadership Summit. South Florida had three of the top 15 teams out of 700 nationwide in the June summit. South Florida s Alpha Necessities was selected as company of the year for its concept of a tiny garbage can that fits in automotive cupholders. Each team member received a 4 000 scholarship. WORKING WITH SCHOOLS Many students get a taste of the world of business at JA World s BizTown. The program for fifth-graders brings thousands of students to what looks like an indoor city filled with various businesses including BB&T Comcast Ernst & Young FPL Gunster Ikea Local 10 WPLG the Miami Dolphins Nova Southeastern University and Lifestyle Media Group the parent company of SFBW. Before visiting JA World students learn how to manage their personal bank account participate in job interviews and discover what their mock workplace is like and the job they will perform. JA Finance Park gives eighth-graders the experience of creating and maintaining a personal budget including health care real estate cars home improvement banks supermarkets restaurants stock brokers and utilities. Students visit each business to get the information to create their own personal budget. Broward County s school board is working with JA to visit classrooms too Sallarulo says. One pilot program helps make digital skills classes more engaging by integrating an it s my business theme. The JA Experience at Lauderhill 6-12 a magnet school with a science technology engineering math and medical focus engages high schoolers with JA s curriculum and its fellows program For example students working on a business plan might learn how to do research in English class Sallarulo says. Budget and cost analysis can be done in math class. It s showing them why algebra is important. If I am going to do a cost analysis I need to know some algebra Sallarulo says. MAKING AN IMPACT Two of JA s biggest supporters are James and Cathy Donnelly who also are JA Business Hall of Fame Laureates. James is founder and CEO and Cathy is director of community relations for the Castle Group which provides property services. They were JA volunteers in their sons classroom and became big supporters of the organization. JA BizTown and JA Finance Park have made learning very experiential which is the best way to learn. Our children need to be financially literate and there are not many places to learn these skills if they are not taught at home James Donnelly says. His role as chairman of the Broward Workshop a group of top business leaders has given him insight into how JA is addressing issues of concern to businesses. We have identified workforce readiness as a big issue in Broward he says. JA has great programs to help prepare our children for the workforce. Jobs as we knew them are not as plentiful today and our children may have to create their own job by becoming an entrepreneur. Entrepreneurship is part of the curriculum at JA. How to help JA Mentor a JA Fellows team Contact Martha Rios director of Work Readiness and Entrepreneurship Initiatives martha jasouthflorida. org 954-979-7103 Donate money or goods Contact Ashley Sharp vice president of development ashley jasouthflorida.org 954-979-7100 Volunteer Contact Stephanie Canino volunteer coordinator stephanie jasouthflorida.org 954-979-7100 www.sfbwmag.com JANUARY 2018 31 ACCOUNTING Charlie Weinstein Barry Gould National accounting firm is bullish on South Florida BY KEVIN GALE Amped Up South Florida is keen to build out its financial services infrastructure by attracting hedge funds private equity firms and venture capitalists but it also needs professional support services to have a full-fledged ecosystem. Enter EisnerAmper. The rapidly growing accounting firm moved to South Florida in late 2015 with the acquisition of Mallah Furman & Co. which had about 70 employees and offices in Miami and Fort Lauderdale. Florida s population is growing rapidly. There s a tremendous concentration of wealth. The marketplace is booming. A lot of high net worth individuals are coming to South Florida from South America so it s a natural fit for our strategy EisnerAmper CEO Charles Weinstein said during a recent visit to South Florida. States with tax advantages such as Florida will continue to attract hedge funds and private equity funds Weinstein says. Everything is seamless these days. Your geographic location is driven by talent and opportunity. If one of those opportunities is a very favorable tax climate that is going to continue to drive business in Florida. EisnerAmper which is an auditor for 1 300 hedge funds has brought in significant expertise to provide accounting and advisory services to the region s financial services firms. Take a trio that has relocated from New York firms to join EisnerAmper in South Florida. Michael Mazzola became a partner in EisnerAmper s financial services group while Julie Nemirovsky became a director in the group. Steve Kreinik brings expertise in high net worth individuals and multigenerational families as a partner in the firm s personal wealth advisory group. EisnerAmper s South Florida partner in charge is Barry Gould who was chief operating officer at Mallah Furman. He has 20 years of public accounting experience including working with individuals and closely held companies. He is on EisnerAmper s executive committee and is director of the firm s family office services department. EisnerAmper s move into South Florida coincides with a change in the capital markets nationally Weinstein says. Few companies are going public and private equity is filling the void which is providing a lot of growth opportunity in Florida. If you have a successful manager at one hedge or private equity fund they split off and then they form their own funds. So when you do great work for one fund it gives rise to a lot more clients. We are seeing a lot of that in Florida Weinstein says. EisnerAmper s strategy appears to be paying off. Weinstein was looking at double-digit growth in the market as the end of the year approached. FROM A MEGAMERGER While EisnerAmper is a fast-moving firm these days its roots go back to two firms in the 1960s--Eisner LLP and Amper Politziner and Mattia which merged in 2010 to become a 250 million multistate firm. Weinstein has been with Eisner since 1989. Weinstein described the deal as the first of the megamergers among large regional accounting firms. We opened Pandora s box he says. EisnerAmper is now the 18th-largest U.S. accounting firm with 1 500 employees. It has added key offices since the merger including San Francisco Dublin the Cayman Islands Tel Aviv Mumbai and Bangalore. The overseas offices are partnerships with local talent. EisnerAmper s top industry is financial services which includes hedge funds private equity venture capital and broker dealers. HFM Week a hedge fund industry publication in October named EisnerAmper the best advisory firm for client service. EisnerAmper has a large insurance company audit practice too Weinstein says. The technology practice has 400 clients from startups to public companies while the high net worth practice includes family offices entrepreneurs and closely held businesses. The company also offers forensic litigation and valuation services and helps with business restructurings. 32 JANUARY 2018 www.sfbwmag.com Its No. 2 focus is real estate. The firm s clients include public real estate investment trusts family-owned real estate commercial real estate development and construction companies. EisnerAmper already has a great base of real estate expertise in South Florida but Weinstein is interested in adding to that. We have a number of active conversations that are ongoing he says. The firm s fastest-growing areas include health care and specialty service lines. Specialty services include including international tax and transfer pricing as goods move between countries. The health care practice includes hospitals large physician groups nursing homes and surgery centers. INTERNATIONAL REACH EisnerAmper s international growth is based on sustainability and following the changing needs of clients Weinstein says. As our clients have gone global their needs have gone global he adds. To access foreign capital for example businesses sometimes need to keep money in other countries. Ireland works for the European Union while the Cayman Islands are home to a broad array of international financial companies. Tel Aviv helped the firm s technology and venture capital practice. There are so many Israeli companies coming to the U.S. for capital and support. Having a presence in Israel is key to us to help grow and service the tech community Weinstein says. India is used for outsourcing which helps the company be more cost effective for clients. Since everything is in the cloud it s easy to be anywhere. It s all about technology today Weinstein says. EisnerAmper uses IBM s Watson supercomputer machine learning and artificial intelligence to drive projects Weinstein says. Watson can take client information and run it though a storehouse of marketplace information rules and regulations to develop recommendations for accounting. EisnerAmper works with clients to tweak contracts to maximize revenue recognition. Watson is also being used for lease accounting and internal controls. It s a very efficient way of helping your clients from both compliance and security Weinstein says. EisnerAmper has a team of nine application developers working on ways to make it easier for clients to work with the firm. That includes custom dashboards automated reporting and real-time alerts. The firm s partners made a significant investment to stay at the leading edge of technology Weinstein says. We think everything we do is going to be impacted by technology. This business stands on the verge of disruption like so many businesses and we would rather be a disrupter. ABOUT EISNER AMPER LLP One of the premier accounting firms in the nation One of the One of the largest leading providers firms in the nation of services to SEC Registrants Public Companies partners 200 employees 1500 180 International firm recognized as one of the leading firms providing services to financial services firms Audit Tax Advisory Hedge Funds 1350 Private Equity & Venture Capital firms with more than 1000 entities 250 100 Broker-Dealers 150 Insurance entities EisnerAmper LLP Accountants & Advisors www.eisneramper.com www.sfbwmag.com JANUARY 2018 33 EXPERIENCE THE CHURCHILL DIFFERENCE Furnished Apartments Churchill Living is a premier source for fully furnished apartments for business travelers corporations vacationers and families needing temporary housing. We have the distinction of being the only provider with our own expansive inventory of high-end furniture and housewares allowing us to design each residence with the finest-quality decor in the industry. Furniture Rental Churchill Living Furniture Rental offers the largest selection of modern luxury furniture and accessories in the industry. Our showroom-quality furniture is favored by some of the nation s top Real Estate brokers stagers and designers and has been included in many award-winning designer showcases. For more information please contact Regina R. Morales Director of Business Development 305-323-6042 ReginaM ChurchillLiving.com www.ChurchillLiving.com The Key To Your Success Providing You with the Personalized Closing Experience that You Deserve. Serving South Florida since 1994. 2500 Weston Road Suite 404 Weston FL 33331 954.384.6114 www.WestonTitle.com 34 JANUARY 2018 www.sfbwmag.com Habitat for Humanity of South Palm Beach County (HFHSPBC) celebrates the power of 70 CEO and C-Suite leaders who joined together to raise funds and literally build a safe decent and affordable home for a dedicated hard-working low income family in our own backyard. Collectively creating the House that CEO s Built in South Palm Beach County for its 2017 Annual Corporate Leaders in Action CEO Build fundraising event both harnessed and celebrated the unstoppable power of mission-driven leaders to come together to help transform their community with an inspiring hand up not a hand out . This was a meaningful experience to take action and help build with other leaders who want to make a difference in our community. You definitely get more than you give as you feel good helping the family realize their dreams of not just building a house but creating a home and changing their lives forever. CEO Build 2017 Honorary Chair Jerry Fedele President and CEO Boca Raton Regional Hospital Paul Adkins Chairman Florida Peninsula Insurance Company CEO Build Presenting Home Sponsor Scott Ersland Doug Fash Division Manager Nutting Engineers of Florida Founder & CEO Sunflower Landscaping & Maintenance Michael Kaufman Jon Kaye Founder President & CEO Kaufman Lynn Construction Chief Operating Officer Chief Marketing Officer Kaye Communications Gary Press Chairman and Publisher South Florida Business & Wealth Mark Atkins Vice President Line Tec Inc. Sal Saldana Jason Aube Jerry Fedele General Manager Town Center at Boca Raton Palm Beach County Market President BB&T President and CEO Boca Raton Regional Hospital Brittney Kocaj Frederick Schilling Tim Snow Mitch Feldman Dave Fielding CEO Trustbridge Tax Senior Manager Crowe Horwath Commissioner Florida Building Commission President George Snow Scholarship Fund Ivan Baron Tournament Chairman Delray Beach Open CEO West Boca Medical Center Christian (CJ) Leighton Founder and President Leighton Design Group Clara Bennett Rudy LLerena Executive Director Boca Raton Airport Authority Jesse Flowers Debi Fogel Chief Operating Officer & VP D&B Tile Distributors Peter F Striano III Managing Partner Northwestern Mutual Fabiola Brumley Palm Beach President & Southeast Regional Executive Bank of America Community President CenterState Bank The Fogel Law Group Patricia Maczko Regional Manager and Florida Market President Comerica Bank Leon Silverstein Scott Sullivan Vice President Merrill Lynch CEO Aldora Aluminum Glass Products Aaron Bowles Eric Bucher Founder CallSprout Mitchell Fogel Kevin Gale Joe Martin President T.J. Bowles Electric Co. Principal and Founder The Fogel Law Group Publisher and Editor in Chief South Florida Business & Wealth Vice President Allegiance Home Health & Rehab Troy McLellan Brad Mitchell President and CEO Boca Raton Chamber of Commerce District Director Northwestern Mutual John Tolbert President Boca Raton Resort & Club Cheryl Budd Founder Budd Solutions Ron Hollander Senior Estimator RCC Associates Ahmad Wardak Jay Whelchel Arthur Canter Robert Friedman President RMF Financial Inc. Louis Morano Doug Mosley Executive Vice President Bluegreen Vacations Principal Whelchel Partners CEO Distinctive Kitchens and Baths President Owner Capitol Carpet & Tile Executive Director Boca Raton Bowl John Cappeller Jason Hagensick Zev Herman Reg Hoskins Founder and President Cappeller Law President & CEO YMCA of Palm Beach County Sales Manager Superior Lighting Chief Financial Officer Habitat for Humanity SPBC Dr. Eugene Winakor Scott Cochrane Jamie Danburg Tim Devlin Randy Nobles Kari Oeltjen Mike Orr President and Sr. Advisor The Bold Mind Group Principal Danburg Management Companies Partner Daskal Bolton President and CEO Habitat for Humanity SPBC Chief Development Officer Habitat for Humanity SPBC President Minuteman Press Boca Raton Optometrist Retired Habitat for Humanity Volunteer Ethel Issacs Williams Senior Vice President Kaufman Lynn Construction Rick Howard President Sklar Furnishings Special thanks to our elected officials who built with us Commissioner Christina Romelus District 3 City of Boynton Beach City of Boca Raton Charles Deyo CEO & President Cendyn Mark Jackson Ph.D. Associate Professor Lynn University Doug Paton Chief Operating Officer Flagship Solutions Patricia Duch Founder Duch Designs Ken Lebersfeld CEO Capitol Lighting George Petrocelli Fred Pfister Council Member Robert Weinroth Director of Development Andrew Mack City of Boynton Beach Director of Catering Boca Raton Resort & Club Division Senior Vice President Toll Brothers Robyn Raphael Dynan Vice President of Operations RCC Associates Jason Katz CEO Host.net www.habitatsouthpalmbeach.org 181 SE 5th Avenue Delray Beach FL 33483 Habitat for Humanity of South Palm Beach County President and CEO Randy Nobles Sustainable community growth begins with a stable home foundation for families and children. We are fortunate to have a business community in South Palm Beach County that understands the need to build communities from the ground up just as they build their companies. This innovative program has been developed specifically for CEO and C-Suite Leaders who lead by example and are not afraid to roll their sleeves up to make a real difference in the lives of others. Make your plans for CEO Build 2018 October 19th-20th 2018 For more information please contact Kari Oeltjen Chief Development Officer of Habitat for Humanity of South Palm Beach County at 561-819-6070 or koeltjen hfhboca.org GREAT PLACES AND SPACES KAR Properties is poised to make a major statement with One River Point which will have two 60-story towers rising 800 feet above the Miami River and connected by a skybridge on the 55th floor. The condominium development at 24 SW Fourth St. will have private lobbies with 24-hour attendants biometric security two pools a fitness center by The Wright Fit on-site art storage a spa for pets a signature waterfront restaurant curated gardens and a riverfront walk designed by Sasaki Associates. The 50 000-square-foot private-member Sky Club will be curated by hotelier Adrian Zecha. The architect on the project is by the internationally renowned Rafael Vi oly. Prices start at 870 000 and units range from 914 square feet to villas in the sky with 13 918 feet. For information visit oneriverpoint.com. One River Point 36 JANUARY 2018 www.sfbwmag.com GREAT PLACES AND SPACES Looking for affordable space in a creative environment WeWork has opened on four floors at 78 SW Seventh St. at Brickell City Centre in Miami. WeWork Brickell includes common areas filled with comfortable sofas private telephone booths and an outdoor patio with views of the city and the Miami River. Prices start at 400 a month for a hot desk (you pick an open location each time) and a oneseat private office costs 700 a month. There is an array of amenities including high-speed internet printers shredders fruit-flavored water and endless coffee. WeWork offers frequent events for members and an app that lets them work virtually with more than 160 000 members around the world. Brickell City Centre is one of the most mass-transit friendly locations in Miami with easy connections to Metrorail Metromover and bus lines. For information visit wework. com. Articles about Brickell City Centre and a profile of its architect Bernardo Fort-Brescia can be found at SFBWmag. com. Photos courtesy of WeWork WeWork Brickell City Centre www.sfbwmag.com JANUARY 2018 37 38 JANUARY 2018 www.sfbwmag.com www.sfbwmag.com JANUARY 2018 39 OBJETS NOMADES Louis Vuitton showed off its limited-edition Objets Nomades during Design Miami. Among the designs were chairs by Spanish designer Patricia Urquiola. For information visit the LV store at 140 NE 39th St. or louisvuitton.com. 40 JANUARY 2018 www.sfbwmag.com THE EYES HAVE IT Oliver Peoples the luxury eyewear brand headquartered in Los Angeles has opened its second South Florida location in the Miami Design District 130 NE 40th St. Unit 130. Blending the contemporary and metropolitan elements of Miami with the California DNA of Oliver Peoples the Miami boutique features crisp colors mirrors colored fleece laminate and steel. For information visit oliverpeoples.com. BIMINI IN AN HOUR THE BAR AS ART The bars at many events look like an afterthought but Just Bars of Tamarac has come up with ways to add pizazz in an array of styles. The family-owned company also has back-bar units bar stools high-top tables DJ booths food buffet stations and registration desks. For information visit rentbars.com. The Ferretti Group has come out with its new Pershing 82 VHP which can break 50 knots and cruise at 45 knots per hour-- that s nearly 52 mph. Pershing describes the craft as a jet fighter of the seas and says it had to come up with a new layout of the engine room change the position of the air intakes and adjust the height of the stern garage. The boat is powered by twin M96L engines. For information visit pershing-yacht. com or one of Ferretti Group s South Florida dealerships. JOHNNY WAS Retailer Johnny Was is bringing its fashion sense to Coral Gables with a new store at the Shops at Merrick Park. The 1 500-square-foot Coral Gables store has a curated selection of customembroidered dusters jackets blouses kimonos and accessories complemented with boho (bohemian) details. Johnny Was also has locations at The Gardens Mall in Palm Beach Gardens and Town Center at Boca Raton. Special Marketing Feature The Falls Club - an inviting and exclusive experience where our Members Matter Most --BY MARK HOPKINSON P alm Beach County is known as Florida s Golf Capital in recognition of the wealth of public and private courses that span the county. Against this rich tapestry of choice The Falls Club of the Palm Beaches which recently completed spectacular enhancements to its championship golf course and an inspired club house redesign is enjoying a surge in new memberships. The multi-million-dollar capital improvement project at the club conveniently located on Jog Road north of Hypoluxo Road has been embraced by both current and new members. New memberships are up 20 percent and continue to show gains over the same period last year says The Falls Club General Manager Richard Stropp. The majority of new memberships are referrals from current members. Our members love that as a nonresidential club there are no homes here to distract from their pure enjoyment of the game. We re redefining world class golf gracious hospitality exclusive membership and a financial stability that is guaranteed. Stropp says. DINING AT THE FALLS CLUB Gracious hospitality world-class golf and tantalizing cuisine without homes initiation fees assessments and tee times. PREMIER GOLF EXPERIENCE The Falls Club is setting new standard as a premier golf experience where Members are also afforded reciprocal access to other private clubs. Its high-end services and amenities include an exquisite food and beverage program overseen by chef Daniel. The celebrated chef has worked at some of the finest restaurants including db bistro New York and as Chef De Cuisine at Cafe L Europe. FIVE STAR HOSPITALITY Set on 170 acres of a lush tropical oasis with no initiation fees no assessments no fixed tee times an outstanding caddie service and impeccable personal attention Members are enjoying an inviting and exclusive five-star hospitality. A fully appointed golf shop an outstanding caddie program complimentary snack pavilion tennis courts health club separate men s and ladies card rooms expansive locker rooms a relaxed and casual 19th-hole and full-service Grille Room restaurant along with a bar & lounge defines the exclusive Palm Beach lifestyle at The Falls Club. To inquire about membership opportunities visit www.TheFallsClub.com or contact Membership Director Steve Brauner at (561) 964-5700 or sbrauner TheFallsClub.com 42 JANUARY 2018 www.sfbwmag.com PRIVATE TRAINING STUDIO CORPORATE CENTER 33301 WHY TRAIN WITH BILL I have been training with Bill since 1993 have referred dozens of friends & associates and have received positive feedback from each. -- Mike Maroone President Maroone Enterprises CLUB 1 HEALTH & FITNESS CENTER PRIVATE CORPORATE & GROUP CLASSES BEFORE 400lbs Here 45 minutes training is all you need Busy I can come to you Makoto Speed & Reaction Arena NOW 220lbs Your Results Guaranteed FOR MORE INFO GO TO BILLKYSER.COM OR CALL 954.290.292043 www.sfbwmag.com JANUARY 2018 CEO CONNECT POWERED BY Associate Publisher Clayton Idle interviews Jorge Stromberg and Peter Stromberg whose guitars are in the background A Chat with Two Architects Garcia Stromberg intertwines architecture design and the arts Garcia Stromberg has been involved in a multitude of architectural projects for more than 25 years. From the western coast of Saudi Arabia to remote areas of Central America and in the United States particularly throughout Florida the firm has immersed itself in the cultural diversities of the locations in which it works. Its services go beyond architecture to include interior design graphic design web design and marketing strategies. The firm is led by CEO Jorge H. Garcia who founded the firm in 1987 and Peter Stromberg who is principal design director and president. Garcia is an honors graduate of the University of Miami a licensed architect in 13 states and has expertise in the design of national and international facilities including hotel and resorts commercial institutional mixed-use developments and residential projects. Stromberg is a graduate of Mississippi State University. His design vision is the guiding force behind a number of notable national and international projects. He is a musician and artist. He believes art--painting sculpture and music--is free of boundaries and allows form to flow fluidly. That helps him constantly learn and perform 44 JANUARY 2018 www.sfbwmag.com CEO CONNECT better as an architect. SFBW Associate Publisher Clayton Idle interviewed Garcia and Stromberg at their studio in West Palm Beach. The following transcript has been edited for brevity and clarity. What sparked your interest in architecture Garcia When I was a child in Cuba my uncle was an architect and my parents would go to his house all the time. In his den he had all these drafting boards and beautiful paintings. He was a great painter. And I thought Oh my gosh this is what I would want to do one day. Stromberg I grew up playing music in rock bands and wanted to pursue a career in it. And I was always fascinated with drawing and sketching. When I went to college my father said I might want to look at something else and have music as a fallback. My other interests were in architecture and building. My grandfather was a master carpenter which led me into that realm. And I saw a way to combine all the arts into what architecture can offer. What are the dynamics between you as partners Garcia We are in many ways extremely alike and in many ways we couldn t be more opposite. We trust each other and are able to handle our likes and dislikes with respect. Do you guys ever disagree Stromberg Every day. And I think that s what makes our chemistry so amazing. At our studio we have an amazing team. If you surround yourself with amazing people you ll end up doing amazing things. There is no real ego in our friendship and business relationship. Jorge you really seem to have deep roots in the South Florida scene earning Jennifer Lopez of sponsor Celebrity Cruises entices the audience with a Galapagos Islands cruise. The audience enjoys insights during the interview Linda Fellner and Gary Lachman www.sfbwmag.com JANUARY 2018 45 CEO CONNECT Sharon Daley John Bowers Sheryl Simon and Andy McGinnis country which I think led to my interest in architecture. I was born outside of Boston and because of the car business I spent time in New York Chicago Detroit Dallas Las Vegas Pensacola and Jacksonville. Originally I was working in construction when I moved to South Florida and was able to manage jobs on construction sites. One day Jorge was on the job site and we met. And he asked me to come work in his office. I was finishing up the school year when I started working for him out of his Stuart office. Do you have an all-time favorite project Garcia I don t know if we will ever have a client like Wayne Huizenga. He set us on the map. He could have selected any other architecture firm and we ended up with him. In the early 90s we did the Floridian Golf and Yacht Club for him. The Great Recession caused a lot of turmoil in the world of business. What was your experience like and how did you manage to hang in there and come back Garcia We grew to 82 people with offices in Boca Raton Orlando Stuart Naples Vacaville California and Jorge Garcia Kelly Smallridge and Rex Kirby your associate degree from MiamiDade College and your bachelor s in architecture from the University of Miami. Have you always lived here Garcia I moved to Miami when I was 8 years old from Cuba. Jorge what led you to form your own firm in 1987 I had come from an interesting education. Bernardo Fort-Brescia [the founder of Arquitectonica] was one of my professors at UM and he s one of our biggest competitors. After school I worked for several firms and a big development company. In 1987 I decided to go out on my own. Peter where did you grow up and how did you end up working with Jorge Stromberg I grew up all over the 46 JANUARY 2018 www.sfbwmag.com CEO CONNECT Attendees enjoy refreshments in Garcia Stromberg s art-filled studio Panama. We went from 82 to six in a very short time. We tried to save the ship from sinking. When we went down to six we scaled back on expenses moved into a smaller office. And eventually as we bounced back and grew we hired back many of our people. The one thing we learned we no longer do work for people we don t want to work for. How is Garcia Stromberg different from other architecture firms Stromberg When you call us we meet with our clients and don t send somebody. You get us--me and Jorge. About CEO Connect SFBW s CEO Connect series is an exclusive invitation-only monthly event that brings together South Florida s top business leaders to meet and mingle. The presenting sponsor is Celebrity Cruises. Gold sponsors include Foundation PEO Solutions Inc. FXE Fort Lauderdale Executive Airport Greenspoon Marder MBAF TD Bank and SLS Brickell. The evening begins with a cocktail reception for about 100 guests followed by the highlight of the event a live interview conducted by Gary Press SFBW Chairman and CEO and a wellknown C-level executive who provides insight into their personal lives careers and views on issues affecting the business community. Partnering with SFBW on this exclusive event provides an opportunity to network with the area s business elite generate new business opportunities and increase brand awareness. For information about event sponsorship opportunities email Clayton Idle at cidle sfbwmag.com. Tom Koenig Michael Ferry Michael Greene and Douette Pryce www.sfbwmag.com JANUARY 2018 47 48 JANUARY 2018 www.sfbwmag.com S P E C I A L M A R K E T I N G F E AT U R E FROM NEWS PRESENTERS TO NEWSMAKERS Corey Saban and Brian Albert spent a combined three decades chasing all kinds of stories as local TV news reporters. They met at WPBF in West Palm Beach which would be their last stop after years traveling the country pursuing bigger markets and better stations. It was at the local ABC affiliate that their families started to grow and they were looking to settle down. So Corey and Brian decided to start a business together ... in the middle of the 2009 recession Now almost a decade later their Palm Beach Gardens-based company is thriving albeit with some big pivots along the way. It all started with online marketing videos for lawyers. Brian decided to combine his legal knowledge (he s a 00 Miami Law grad) with his on-air experience and web development background to build THELAW.TV. Add in Corey s credentials as an Emmy-nominated and AP award-winning anchor reporter and they had all of the right tools to help their customers succeed online with video. After a few years the founding duo added the NEWSTATION.COM brand which specializes in affordable news-style videos that businesses and organizations use on their websites YouTube channels and social media pages. With Brian focused on product and Corey handling sales (and a solid team supporting them) THELAW.TV and NEWSTATION.COM established themselves as leaders in their fields. Thousands of businesses nationwide have purchased more than 200 000 videos with a large percentage of customers coming from the legal medical and hospitality sectors. Their impressive client list includes The Florida Bar JFK Medical Center and The Polo Club. But Corey and Brian wanted to build a national brand and make video a staple of every business online communications no matter their size or budget. That goal drove them to create VIDEOBOLT.COM. VIDEOBOLT.COM is a patent-pending cloud-based online video content creation tool. Any business can point-and-click their way to a custom video with a professional spokesperson and beautiful graphics in just minutes. The idea for this new product is an only in Palm Beach story. During lunch with a Palm Beach billionaire Corey was told I love the service that you provide to businesses. But this doesn t scale. You ll really succeed like me if you can bring your product to the masses with a price under 200 per video. The team spent hours on the whiteboard and tore apart their already streamlined production process. They looked for every possible efficiency that would allow them to drop the price speed up the delivery time and increase their margins without affecting the quality of the video. After three months of rapid development Brian began showing off an early prototype and quickly landed the first big deal for VIDEOBOLT.COM a partnership with Vendasta a Canadian company that provides a white-label marketing platform-in-a-box for 2 000 digital agencies. VIDEOBOLT. COM is now the video provider on the Vendasta platform a position that is taking Brian and Corey s newest brand to the next level. With more exciting partnerships in the pipeline that prophetic statement from the local billionaire is taking on a life of its own which makes this company s success all the more remarkable. After all only five percent of all start-ups last a decade and this team is approaching that elusive mark. It just goes to show that you can build a successful second act like these two former TV guys did with THELAW.TV NEWSTATION.COM and now VIDEOBOLT.COM. All right here in South Florida. BRIAN ALBERT CEO NEWSTATION.COM balbert newstation.com http newstation.com 954.557.0859 www.sfbwmag.com JANUARY 2018 49 HUMAN RESOURCES Samuel Haines Brian Munn Mark Conroy Joe McGivney and Marc Zimmerman An insightful conversation at what motivates and drives today s workforce In today s rapidly changing workplace environment the multigenerational workforce brings particular challenges for organization s bottom lines. With digital on the rise disrupting the way we work and do business attracting and retaining talent differs from a generational perspective. Millennials prefer consistent feedback on their performance as opposed to simply an annual review. Baby boomers tend to prefer traditional workspaces a cubicle with a desk instead of the trendy open-office layouts. And as the tight labor market and competition for talent increases understanding how to manage develop and retain talented workers begins with understanding each generation s expectations and motivations. To dive into such insight SFBW hosted its Better Bottom Line breakfast with four top area experts. Gary Press chairman and CEO of SFBW moderated the event at the Westin Fort Lauderdale. The panelists Rachel Sapoznik CEO of Sapoznik Insurance Marc Zimmerman vice president of retirement plan consulting of the Centurion Group Stephen Garber CEO of Third Level Melissa Aguilar director of recruiting at MassMutual The following are takeaways from Better Bottom Line. Responses have been edited for brevity and clarity. Employers are struggling to balance the different needs and working styles of three distinct generations in the workforce. What do you see as the common ground and what are the differences Sapoznik The common ground with all the generations-- baby boomers Generation X millennials--is family values. Across each generation they want to be able to balance their Better Bottom Line 50 JANUARY 2018 www.sfbwmag.com HUMAN RESOURCES work with their family but they do it differently. Another part which is extremely important for all of us is respect. Respecting each generation s work style and those differences. They also need leadership. Leadership must be someone that they can trust and embrace their style and understand how to work with them. And finally training. To understand what they need to do how they need to do it and what the expectations are. How does each generation view financial-wellness programs and what is the most important feature for each Zimmerman Financial wellness is a relatively new term as opposed to wellness programs on the health side. Employees are just starting to understand that these programs exist. As you get through all the plans design whether it is autoenrollment or auto-increase you have to think What is the next level How do we separate ourselves from the competition when we are hiring and retaining our employees What is financial wellness It s not retirement readiness like most people think. How do I get to the end goal It s everything else in between. You have your 20-somethings 30s 40s 50-somethings and 60-somethings. And they all react differently to the type of information you are giving them. Then you need to think about the best way to communicate it to your employees. Providers in the 401(k) world are doing it through print and the web which are two mediums to do it. What we see from 20s 30s and 40-somethings-- and you might think the 20-somethings only want information web-based-- Melissa Aguilar but in actuality the results from the survey say that after they research it online and educate themselves on the topic that s when they want to talk to somebody personally. When it comes to financial wellness people still want to talk to people. There are 14 different outsourced financial wellness programs out there currently in existence. The best one is the one that partners with a one-on-one financial coach. Millennials they like to research first and then they like to talk. Generation X they are more hands-on. The biggest worry they have isn t retirement but their emergency savings account. They don t have it and that s what keeps them up at night. The baby boomers their biggest issue is When can I stop working They have a nest egg but they just don t know if it is enough. For plan sponsors those are your biggest problems as it relates to cost of an employee. Health insurance goes up as they get older as do their salaries. The quicker you can get them to retirement the better the bottom line of your organization will be. The beauty of it is the millennials have the advantage of all these new features that are being implemented in the plans auto-enrollment and auto increases. They didn t have that 20 years ago. How do you keep young entrepreneurial minds engaged when they are working in a company that is an established business Garber It s one of the great challenges that enterprises have today because large organizations are competing in an open marketplace. They might be competing with an www.sfbwmag.com JANUARY 2018 Stephen Garber 51 HUMAN RESOURCES in an autonomous way. And entrepreneurial startup. then I think the most powerful One of the things we motivator is purpose. Why found in the organizations Why do we do this job Why we are working with banks Marc Zimmerman and Rachel Sapoznik does this organization exist aren t really the creative let s go have fun kinds How do you deal with of institution. That s not what they do. That s not their brand. Yet in order to be able conflicts caused by generational issues Aguilar We like to think that we avoid conflict when we to compete they have to have a great digital presence and an amazing online capability. So what the great organizations do hire people. Our agency is extremely diverse--not just in age but in culture. That s another hurdle in the last 10 years we ve is that they allow for having a distinction. For example over at Lloyds [Bank International] they had to overcome. We train everyone depending on their level have a whole building that is called their Google building of experience so when somebody comes in--it doesn t matter which looks completely different from the rest of the bank. It if they are a millennial a baby boomer--we look at them based is not gray. It is bright colors and there s pingpong and pool on what they know about the business. I think that really helps tables. And as funny as that may sound it really does make a on the training side. Our business is relationship-based. Everybody has to difference. Yet they still have to have a culture that says We are the digital bank of the future. The head of digital told me network. Everybody really has to get to know their clients in that he has to remind his digital people about the bank that they order to make a difference. It starts with the agency. How do we have everyone bond have the bank in their name. So how do they do that This is one of the great cross- and connect Within the agency we do cocktail hours happy generational challenges. What Rachel said Meet people where hours. Outside of our office we created a kickball league that they are and help them understand you and allow them to really the millennials are really excited about and they do it on their flourish. When we talk about engagement which is so much an free time. And the baby boomers go out on Thursday nights to have a couple beers and kick the ball around. Friday morning HR challenge how do we attract and keep talent Engagement used to be--and it s still--extraordinarily we observe that everyone is really friendly at the office because important. Tell people what s expected of them and give them now they have something in common that s not work-related. When we go on trips together it is extremely important for the tools to do their job. Without that nothing else matters. Yet what really motivates people in today s world is what I call everybody to make a connection. That helps people do joint the map. It comes a little bit from author Dan Pink [who business. You have a seasoned agent work with a millennial writes about work management and behavioral science]. and sometimes the seasoned agent knows a little bit less about At the younger ages people want to feel like they can what is going on. And it is interesting how they don t see ages master something. They want to be encouraged trained and they don t see generations. They just see what we are working developed. If you say to them Here is what you do now go on and want to work together. Like I said it starts with the agency and we do that on day do it and you put them in a box you will get a box kind of result. If you can engage train them and develop them what one. When we interview someone we make sure that they are open minded and they are not stuck in their ways--whether it s you get is hugely powerful. The A is autonomy. Show them trust and let them go forward a millennial or a baby boomer. 52 JANUARY 2018 www.sfbwmag.com EXCELLENCE IN HUMAN RESOURCE AWARDS 2018 Presented By CALL FOR NOMINATIONS The Excellence in Human Resource Awards will celebrate the region s outstanding HR professionals who build and nurture the talent within their organizations. SFBW is excited to recognize these individuals who have helped to elevate local companies to the top of their industries. We will be honoring HR professionals in the following industries Accounting Banking & Finance Services Education Health Care Hospitality Insurance Legal Marketing & Public Relations Non-Profit Real Estate & Construction Technology Transportation & Logistics Lifetime Achievement Award Celebrating human resourcefulness To nominate VISIT OUR WEBSITE www.sfbwmag.com signature-events hr-awards nominate GOLD SPONSOR www.sfbwmag.com JANUARY 2018 53 SOUTH FLORIDA EXECUTIVE ROUNDTABLE caption SFBW Editor Kevin Gale Jim Berra of Royal Caribbean International Justin Irizarry of Ortho Now and David Prevost of Wawa Executives discuss workplace misbehaviors and hiring practices With national headlines reporting the workplace misbehavior of powerful executives politicians celebrities and others--and the subsequent fallout--the topic is at the forefront of local business leaders minds. During the November Executive Roundtable held at Monty s in Coconut Grove the panelists divulged how their organizations approach and address such issues and how an effective hiring process can help eliminate issues down the road. SFBW is the exclusive media sponsor of this executive-level luncheon in which Editor-in-Chief Kevin Gale served as this edition s moderator. The panelists Jim Berra chief marketing officer and senior vice president at Royal Caribbean International. David Prevost regional director at Wawa. Justin Irizarry co-founder and CFO OrthoNow. This transcript has been edited for brevity and clarity. There are a lot of gas station convenience stores in South Florida but none seems to inspire the buzz that Wawa does. What s your secret sauce Prevost As a convenience store Wawa has been around for 57 years. The company itself has been around for more than 200 years. It is grounded in our six core values. One of our core values is valuing people. And we do that in a number of different ways. We are an ESOP [employee stock ownership plan] company. It gives a sense of pride in the company. We give them great benefits. We have what we call our associates in need fund which is employee-sponsored and the company contributes to it. How it works is that the fund will help folks out when life events occur that might take them from making it to homeless. We will help them whether it is rent electricity or funeral arrangements. We have a lot of great food and products but when you ask me what makes us so special it is our associates and the connection they have with our customers and the bond that we build with them in our communities. One of the keys to success for businesses seems to be finding the right niche these days. How did the founders identify the niche that OrthoNow is pioneering Irizarry When we looked at how orthopedic care was delivered we saw that on the supply side there were either orthopedic doctors giving really good care but patients couldn t get in front of them in a reasonable amount of time or there were suppliers who were giving general care and offering convenience. And if you grabbed those two things together there was this entire blue ocean at the intersection of convenience and expert care. Nobody was playing in that space. And that s the space we decided to play in and it doesn t end there. We make it really easy for the patient to come to us. If a patient gets injured they can use our app and have an Uber come and pick them up and bring them to one of our centers. Change Agents 54 JANUARY 2018 www.sfbwmag.com SOUTH FLORIDA EXECUTIVE ROUNDTABLE There are a lot of headlines these days about inappropriate behavior in the workplace and misbehavior by powerful people. What does your company do to create a culture that fosters inclusiveness and makes people comfortable in the workplace Prevost For us we have different mechanisms set up for the associates. We have ethics hotlines we have our HR department we have associate relations specialists out in the field that they can reach out to. And we have a zero-tolerance policy. Irizarry I think it is two things. For one we have to hire correctly. That s a big part of it. In terms of prevention culture is a big part of it. There s a spirit inside of OrthoNow that we are sort of renegades radical thinkers and we want radical thinkers. And I think with that comes individuals who are generally more outspoken and more unwilling to accept certain norms within a workplace. I think it starts there. There also seems to be a theme in all of these allegations that we are hearing about in the news today. I think [comedian] Louis C.K. and his apology hit on a very important point. There was this element of positional power where victims don t feel as if they actually have a choice. If you look at our organization even right down to the unit level there s not a lot of positional power. There s certainly a hierarchy. Again the culture we have is that somebody who is checking in a patient can be as outspoken can be as free to express themselves. This can go on all the way up through our organizational ranks. And I think that goes a long way in helping to eliminate that perceived positional power. Berra On the infrastructure side we do a lot to measure our hiring practices. We measure employee engagement across a number of dimensions trying to understand that we are not just talking the talk but we are also walking the walk in terms of inclusiveness. We now have an executive who is in charge of diversity and inclusion. I sit on a board as do another number of executives reviewing the metrics and the findings. We also have a hotline for people to voice a complaint on our ship side and shore side. But I do think it really comes down to what Justin said which is the hiring and character. Hopefully people will feel much more empowered to raise issues when they arise and recognize that is the right thing to do and that is something that can only make that organization or environment better. We have to do a better job at looking at character. If you are seeing not necessarily harassment-type behaviors but even behaviors like abuse of power or bullying or a bull in the china shop we need to work early on to start to reset how people approach collaboration. Because as we talk about innovation today the key to it is really collaboration. The days of Edison sitting in a room by himself inventing the light bulb are long gone. The ability to collaborate comes down to how you are able to adapt how you communicate and the character in which you walk into the room. What do you to do ensure that your new key hires have vision and values that are in line with your company Berra In the last year we implemented something called the Royal Way which is an attempt to codify our values and our character. It is pulled through from the recruiting process to how we onboard and begin to develop and manage our talent. I think traditionally different ships were operating based on the character of their leader. It was a bit more autonomous-- even on the shore side because we have multiple brands and locations--so it was more entrepreneurial. What we wanted to do was standardize what we are looking for how we want to think how we want to treat each other and obviously how we want to treat our guests. I think starting with a strong foundation--which it sounds Wawa has as well--is really key to the onboarding process. You mentioned that sometimes there can be the person who is the bull in the china shop. How do you handle these situations Sometimes the bull in the china shop can be an incredibly valuable employee in other ways and you just don t want to get rid of them. Berra I think that s the balance. You don t want to take the drive or ambition out of the team member but at the same time you want to teach them a better way to go about it. You re not drowning out other voices or making people feel like they are not a part of the process. We have more work to do here and instead of having a twice-a-year management career discussion I think we should have it much more frequently. I try to make a point with my direct reports and leadership team that if I am seeing that behavior then we need to immediately have that discussion. Grab a cup of coffee try to keep it informal and just say Hey listen. I think there s a better way to have gone about this. You may not have recognized this in the moment because you were energetic you were passionate you were promoting your idea--all good things--but the way you went about it tended to crowd out other points of view and probably made the discussion less fruitful than it could have been. What do you guys do to ensure new hires share your organization s vision and values Irizarry We developed a list of questions that are experiential in nature. And then we have different members of the team touch on or probe around those experiences. What that allows us to do is ensure that the answers we are getting and the fit we are perceiving is actually the fit that we are going to get. That has been pretty effective for us. It s also not uncommon for us to ask an individual to hang out for a day. Prevost We recommend and encourage people to go and visit our stores. When we are interviewing for management we want to understand that it is about value-based decision-making. If they are an external hire we do ask questions about their current company s management styles and then we compare and contrast that to what they saw in the store and what they were able to pull out of the store. And it is very telling a lot of the times what they are focused on. People will come in and try to tell you how to do your business better but not talk to our associates or people at all. That doesn t fit our culture. We are very unique in that we can send them in and sort of try them out without actually hiring them. www.sfbwmag.com JANUARY 2018 55 SPECIAL QUARTERLY REPORT COMMERCIAL REAL ESTATE POWERED BY When Working Means Sharing BY DARCIE LUNSFORD Consider this Within a dozen years 30 percent of all corporate offices will be housed in flexible spaces that can be ramped up or downsized on demand. Leasing will be done by seats not square feet. That prediction from commercial real estate giant JLL should have office building owners nationwide bracing for a seismic shift in their business models. I think it will actually be faster than that says Ryan Simonetti CEO of Convene a firm that recently raised another 68 million in venture capital to expand its workplace-as-a-service platform. Convene operates common area amenities and services for office landlords to transform their buildings from static places to punch a time clock to dynamic places in which to gather share and experience work as a creative collaborative endeavor. Welcome to the future. Hospitality appears to be coming to the office sector like a speeding locomotive driven largely by millennials and the corporations trying to capture and keep them. I think the overreaching philosophy among companies entrepreneurs and other traditional users of office space that is driving the meteoric rise in coworking has gone beyond cost savings and flexibility which are still very important philosophy drivers for coworking options to valuing human capital first and foremost says Annette Reizburg a partner at Delray Beach-based Get Spaced a consultant to the coworking industry. Companies need to provide what their workers and freelancers want flexibility socialization wellness and inspiring spaces. Experts studying this work-as-a-lifestyle revolution say the experience of an office building could soon surpass rent as a driving factor for choosing it. Companies as big as McDonald s are already fleeing their giant office campuses in the suburbs to hip urban areas such as Chicago s Fulton Market formerly the city s gritty meatpacking district. WeWork Serendipity Labs and a host of other upcoming operators are betting big that office dwellers really do want more out of their space than four walls a bunch of cubicles and a breakroom. And major investment capital is backing them. Coworking growth through the accessibility of venture capital has made growth in this sector easier and faster Reizburg says. Coworking in its present form is considered new disruptive and sexy and the changing world of work has been one of the hottest topics in the business world for several years so investors are on board in a big way even when the economics doesn t seem to make sense. If the trend holds traditional landlords will start having to think of their occupants as patrons not tenants locked into long-term leases. What employees want corporate tenants want and what office landlords must do to compete Simonetti tells a room of commercial real estate professionals gathered on a crisp November day in Brooklyn New York for an NAIOP office conference. NAIOP the nation s top commercial real estate development association partnered with the Global Workspace Association the leading group for the coworking industry. It s a novel blend of the suit-and-tie crowd and the trendy jeans-and-sneakers gang. Office landlords are starting to get it. According to a new NAIOP study 91 percent of building owners and 81 percent of commercial real estate service firms believe that adding special amenities increases a building s leasing velocity but not necessarily its rental rates. Tenants are demanding more vibrant work settings. Convene s Simonetti likens office landlords to taxi drivers in the days before Uber. Call it the WeWork effect. WeWork which has five locations in metro Miami was not the first coworking operator but it is the 800-pound gorilla now taking it to the masses. On a large scale WeWork kicked butt in raising awareness and capital beyond what anyone thought possible in this industry Reizburg says. Most recently WeWork raised 500 million to expand in China. Freelance writer Darcie Lunsford is a former real estate editor of the South Florida Business Journal. She is the senior VP for leasing at Butters Group and is avoiding a conflict of interest in her column by not covering her own deals. 56 JANUARY 2018 www.sfbwmag.com CBRE MARKETVIEW SNAPSHOT BROWARD COUNTY OFFICE Q3 2017 Negative absorption in Commercial Boulevard market VACANCY RATE Commercial NET ABSORPTION (SF) Commercial UNDER CONSTRUCTION (SF) Commercial DIR. ASK RATE (S SF NNN) Commercial 29.8% (141 904) Cypress Creek Cypress Creek 0 Cypress Creek 15.89 Cypress Creek 12.6% Downtown CBD 36 720 Downtown CBD 0 Downtown CBD 16.33 Downtown CBD 12.1% Plantation Plantation 42 895 (31 047) Sawgrass 0 Plantation Plantation 27.16 19.27 Sawgrass 10.6% Sawgrass 0 Sawgrass 6.4% Southwest Broward 468 Southwest Broward 0 Southwest Broward 20.22 Southwest Broward 8.0% MIAMI OFFICE Q3 2017 Coral Gables leads in net absorption VACANCY RATE Airport Doral 86 785 0 21.70 NET ABSORPTION (SF) Airport Doral UNDER CONSTRUCTION (SF) Airport Doral DIR. ASK RATE (S SF NNN) Airport Doral 8.9% Aventura Aventura 43 573 8 478 Biscayne Boulevard 41 314 Aventura 34.71 Aventura 4.0% Biscayne Boulevard 30 971 Biscayne Boulevard 45.36 Biscayne Boulevard 22.1% Brickell 16 403 Brickell 16 403 Brickell 37.97 Brickell 8.7% Coral Gables 17 579 Coral Gables 17 579 Coral Gables Coral Gables 53.95 175 417 39.50 Downtown Miami 8.2% Downtown Miami Downtown Miami 85 672 Downtown Miami 19.3% 36 649 15 956 52.03 PALM BEACH COUNTY OFFICE Q3 2017 Delray Beach gets new construction despite high vacancy rate VACANCY RATE Boca Raton NET ABSORPTION (SF) Boca Raton UNDER CONSTRUCTION (SF) Boca Raton DIR. ASK RATE (S SF NNN) Boca Raton 14.3% Boynton Beach Boynton Beach 87 958 30.5% 4 982 Delray Beach 0 Boynton Beach 20.49 Boynton Beach 0 Delray Beach 12.47 Delray Beach Delray Beach 48.8% North Palm Beach (27 393) North Palm Beach 42 900 North Palm Beach 19.09 North Palm Beach 10.5% Palm Beach 13 807 Palm Beach 0 Palm Beach 21.05 Palm Beach 14.4% West Palm Beach (5 000) West Palm Beach 0 West Palm Beach West Palm Beach 41.87 22.07 16.1% 30 634 0 www.sfbwmag.com JANUARY 2018 57 CBRE MARKETVIEW SNAPSHOT BROWARD COUNTY INDUSTRIAL Q3 2017 A construction boom in Northeast Broward VACANCY RATE Central Broward NET ABSORPTION (SF) Central Broward UNDER CONSTRUCTION (SF) Central Broward DIR. ASK RATE (S SF NNN) Central Broward 3.1% Coral Springs 259 374 Coral Springs 0 8.44 Coral Springs Coral Springs 2.6% Northeast Broward 155 370 Northeast Broward 151 050 Northeast Broward 7.89 Northeast Broward 6.1% Pompano Fort Lauderdale 48 593 Pompano Fort Lauderdale 355 114 Pompano Fort Lauderdale 9.13 Pompano Fort Lauderdale 2.2% Southeast Broward (44 679) Southeast Broward 0 0 8.78 Southeast Broward Southeast Broward Southwest Broward 1.9% Southwest Broward 507 470 Southwest Broward 8.59 Southwest Broward 6.6% 341 404 301 175 8.20 MIAMI INDUSTRIAL Q3 2017 Nearly 1 million new square feet coming to Airport Doral VACANCY RATE Airport Doral NET ABSORPTION (SF) Airport Doral UNDER CONSTRUCTION (SF) Airport Doral DIR. ASK RATE (S SF NNN) Airport Doral 3.2% Central Dade 235 705 Central Dade Central Dade 965 876 Central Dade 9.80 7.36 Hialeah 3.6% Hialeah (22 268) Hialeah 0 Hialeah 8.4% Kendall Tamiami 145 170 Kendall Tamiami 12 852 Kendall Tamiami Kendall Tamiami 8.44 0 10.70 Medley 0.8% Medley 20 397 Medley Medley 4.9% South Dade South Dade 709 781 270 109 0 South Dade 8.53 South Dade 3.8% PALM BEACH COUNTY INDUSTRIAL Q3 2017 West Palm Beach adding 166 392 square feet VACANCY RATE Boca Raton 0 8.98 NET ABSORPTION (SF) Boca Raton UNDER CONSTRUCTION (SF) Boca Raton DIR. ASK RATE (S SF NNN) Boca Raton 2.1% Boynton Beach Boynton Beach 104 192 (2 563) Jupiter 0 Boynton Beach Boynton Beach 14.24 8.42 Jupiter 1.8% Jupiter 0 Jupiter 1.1% Lake Worth 25 845 Lake Worth 0 Lake Worth 9.72 Lake Worth 4.2% Riviera Beach Riviera Beach 43 720 (66 824) West Palm Beach 0 0 8.25 Riviera Beach Riviera Beach West Palm Beach 3.0% West Palm Beach 7.99 West Palm Beach 5.3% (35 479) 166 392 8.89 58 JANUARY 2018 www.sfbwmag.com Businesses are meant to grow. Ocean Bank offers loans to make it possible. From diversifying your existing business to expanding the office space or opening a new location Ocean Bank loans will help your business get to the next level. Together let s grow the future of your business. Subject to credit approval. 2017 Ocean Bank. Member FDIC. 305-569-LEND (5363) www.sfbwmag.com JANUARY 2018 59 TECH HUB The Future of Work Tech Predictions for 2018 BY CHRIS FLECK New technologies will begin to appear this year that will forever influence the way we work how we get our jobs done and who we work for. Many projects will be funded under the umbrella of digital transformation initiatives that target improved productivity and customer engagement by leveraging the latest technologies. Some of what you can expect to appear in 2018 include Workplace transformation. Although not new expect a broader adoption of open workspaces with un-assigned seating and limited dedicated private offices. Perimeter offices are disappearing and cubicle walls are being lowered to encourage collaboration and open line of sight. Organizations are adopting this workplace environment to drastically cut real estate costs and at the same time they want to increase productivity to create a sense of an office of the future and a hip place to work for employees. The internet of things will help enable workplace transformation by automating authentication regardless of which workstation an employee chooses. Live floor plans will indicate open spaces in which to work and even help locate your colleagues. Automated conference rooms immediately will start and connect meetings eliminating the usual wasted time at the beginning. Companies such as Citrix will extend the value of virtual desktops to make work from anywhere possible. This will spur future workplaces leveraging IoT. Augmented reality will appear in workplaces. At first this will be primarily in labs and pilots but the use cases will be more visible and validated. The Microsoft HoloLens will continue to gain interest for specific enterprise uses such as industrial and limited health care. Locally Magic Leap finally will show the public what it has been developing. Initially that probably will be targeted at consumer entertainment but eventually augmented reality has the potential to replace personal computers displays and even smartphones in the future office. Chatbots -- in the form of interactive agents -- will continue to pop up. Many e-commerce consumers have used them on websites for support and sales questions although most of these are driven by human beings working remotely. Expect a significant increase in these self-service robots to respond to your questions. Artificial intelligence will drive the chatbots as well as many business operations to reduce costs and improve productivity or customer engagement. Machine learning a subset of AI will provide deeper understanding of massive data that is collected and will create new opportunities to automate and improve operations. Facial recognition will go mainstream led by Apple and its new iPhone X. Besides unlocking its smartphones Apple is enabling this technology to be built into business applications to increase security and ease of use. This will open the door to other facial and biometric technologies in the workplace. If you work in a progressive organization you might already be living in this future work state. If not your company is likely to be observing and evaluating the adoption of these technologies soon. Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (Nasdaq CTXS) a Fort Lauderdale company that provides secure delivery of applications and data. 60 JANUARY 2018 www.sfbwmag.com For advertising information please call Clayton Idle 954-666- For advertising information please call Clayton Idle 954-666-5304 OCTOBER 2015 SFBWMAG.COM 7.95 OCTOB ER 2016 SFBWM AG.CO M 7.95 DECEM BER 2016 SFBWM AG.CO M 7.95 OCTOBER 2015 SFBWMAG.COM 7.95 OCTOBER 2016 SFBWMA G.COM 7.95 DECEMBE R 2016 SFBWMA G.COM 7.95 ly Mika Matting future Miami s Selling Selling future Miami s Jim Dunn How JM Lexus stays on top ly Mika Matting Jim Dunn How JM Lexus stays on top Yacht broker age thrust s ahead Bob Denison Yacht brok erage thru sts Bob Denison ahead Never Miss An Issue Never MissAn Issue We Are Real Estate South Florida Business & Wealth (SFBW) Magazine is www.sfbwmag.com mailsubscription updating our circulation list register at South Florida Business & Wealth (SFBW) Magazine is updating our circulation list register at www.sfbwmag.com mailsubscription INTELLIGENTLY BUILDING WEALTH Craig Richman CLU ChFC AIFA Private Money Manager & Advisor WE PROTECT ASSETS SOLVE PROBLEMS GROW VALUE FOR COMMERCIAL PROPERTY OWNERS and Provide innovative facility solutions for tenants. SOUTH FLORIDA FOCUSED LANDLORD REPRESENTATION LEASING & SALES PROPERTY MANAGEMENT TENANT REPRESENTATION Call Ken Morris on his cell for assistance 5550 Glades Road Suite 500 Boca Raton FL 33431 561.368.6400 www.richmancm.com Securities and advisory services offered through Commonwealth Financial Network Member FINRA SIPC. A Registered Investment Adviser. or visit our website to download our current market report. 954.240.4400 WWW.MORRISSEGROUP.COM 1730 Main Street Suite 206 Weston FL 33326 954.474.1776 www.sfbwmag.com JANUARY 2018 61 NONPROFIT GOVERNANCE Giving Back in Many Ways BY GERRY CZARNECKI Kim Jones is assistant vice president for the employee benefits division at Celedinas Insurance Group. Jones has more than 15 years of experience in human resources sales and consulting and has held many nonprofit leadership positions including her most recent role as chair-elect for the United Way of Palm Beach County. She received her MBA from Indiana University and her bachelor s degree in management from Washington State University. She also holds human resources professional certification as well as group benefits associate certification from the Wharton School of the University of Pennsylvania. Jones recently spoke to SFBW about her nonprofit board experiences. What was the first volunteer effort you can remember doing I grew up in Seattle in a solid middleclass hard-working family and my mom always wanted us to learn to give back. So in the summer when I was old enough every Tuesday I was expected to go to a local assisted-living center and spend time helping the residents. Candidly I really was not happy about going there but that was largely because none of my friends were doing it. But I did it again the next summer and that time I convinced some of my friends to go with me so now I loved it. My mom was right and giving back became a crucial part of who I am. experience because when I became chair we had a new CEO who was highly qualified but had tensions with the board. Ultimately it became clear that we had a governance challenge because the board a pretty strong set of leaders was having a challenge governing at what was perhaps too granular a level. That fine line between governance and management had gotten blurred. The tension was really intense and my success was that I was able to keep things together but on the other side I never really solved the problem. The great news however was that we did eventually modify the expectations of the board governance process and the new CEO after that worked extremely well in the new climate. I am proud of having kept it together but my disappointment was that the real change in culture did not happen during my term as chair. It took longer than one term As a board member what are your most significant expectations of your fellow board members That is simple I want them to have passion for the mission and vision. I want them all to be committed enough so that they attend board meetings work as real board members exercising real fiduciary governance and to help the organization raise the needed funds to give back in the community. That is why I just love the boards I am on now--from the Quantum House where we help families deal with the difficulty of extended hospital stays for childhood illness to the United Way where we are able to impact so many people through support of the huge number of great give back organizations in our community. It all goes back to my mom. She instilled in me the passion for helping others to find their way to a good and productive life. Gerry Czarnecki is founder and chairman of the nonprofit National Leadership Institute (nationalleadershipinstitute.org) which helps boards of nonprofit organizations become strategic assets to the leadership team. His extensive background as a C-suite executive and CEO is coupled with current board leadership of corporate and nonprofit organizations. He is also chairman and CEO of the Deltennium Group. Contact him at 561.293.3726 or gmc deltennium.com. Kim Jones What was the first nonprofit board you joined What was that experience like After volunteering for a while a friend invited me to serve on the Dress for Success board but I was only on that board for less than a year when my father died. So I resigned in order to help my mom and deal with some family matters. Ironically although I did a great deal of volunteering after that it was over a decade later before I went on another board and became meaningfully active. And that was really as a result of having gone through the Leadership Palm Beach County program. I was so impressed with that program that I eventually went on the board and ultimately became chair. What is your greatest success as a board member And where did you fall short That is actually a great question because it was on the Leadership Palm Beach County board of governors. It was really a mixed 62 JANUARY 2018 www.sfbwmag.com SALES STRATEGIES Small Steps Big Successes BY GRETA SCHULZ Well I did it. I did the It s the first of the year and I have put weight loss on my resolution list thing. I don t actually make resolutions but I did set a goal to get healthy. I have committed to eating properly exercising and stop using the excuse of my travel schedule. On a recommendation of a friend I tried Weight Watchers. It hadn t been very long but I already see a difference--a small difference but a difference. Would it be nice to have dropped lots of pounds Yes but just like in business and in sales little steps at a time is smarter and has a much better chance for success. I ve heard from many of you telling me that you have set New Year s resolutions such as achieving higher sales goals in 2018. A resolution and a goal are two different things. Let s talk about how you should set goals for you and your team. Begin with your revenue goals. Not necessarily your company s goal right away but your own first. What do you need to get what you want When do you want to be able to retire How much will you need If you don t know these answers you need to meet with a financial consultant and figure it out. Once you understand what you need to reach add at least 5 percent because we often underestimate. Next you will have to move to your daily and weekly activities. Begin detailing what you need to do every day week and month to reach these revenue goals. I know you are now asking yourself how to determine what to put down because you probably haven t tracked your previous activity enough to know what that is. Therefore you need to estimate what your daily weekly and monthly activity should be. After you have guessed these numbers you will need to track them every day. You need to do this for at least 90 days to begin to have a true idea of what it will really take to meet your goals. These exercises are excellent this time of year to help you prepare for the year ahead. After you have done this yourself do this same exercise with your team. Coaching your team members is much easier when you have an understanding of what they have committed to. If they ve reached their goals their activities are the right ones. If they haven t reached their goals then you can assess what the issue is. They don t have the right number of activities they don t have the right activities or they aren t approaching these activities properly. Now you can help coach them because you have data to help analyze the issue. As long as you and your team members meet daily and weekly goals you will be successful day by day. That s important. Most people look at the whole revenue goal and don t break it down into small pieces. It feels overwhelming unless you break it down into small hurdles that can be jumped. If you can find ways to pat your team (and yourself) on the back every day then week then month you will not only meet your goals but you won t give up after looking at entire overwhelming number. With that in mind I am not losing 20 pounds. Instead I am eating 23 points a day ... and that I can handle. Greta Schulz is president of Schulz Business a sales consulting and training firm. She is the best-selling author of To Sell is NOT to Sell and works with Fortune 1000 companies and entrepreneurs. For more information or free sales tips go to schulzbusiness.com and sign up for GretaNomics a weekly video tip series or email sales questions to greta schulzbusiness.com. www.sfbwmag.com JANUARY 2018 63 PEOPLE PASSION AND PROFITS What s YourofThunder The Attitude Gratitude BY STEPHEN GARBER To paraphrase author Ralph Waldo Emerson Don t say things. What you are stands over you the while and thunders so that I cannot hear what you say to the contrary. When people think of you or me what are the thoughts or feelings about the thunder they experience The holidays just passed. We were in the throes of commercialism--Christmas displays before Halloween really --during a time of reflection celebration family and friendship. Overeating overindulging seeing the family we love--or perhaps drives us crazy. These all make us who we are. We are shaped by our families identified by our friends measured often by our accomplishments and as healthy as our lifestyles. All of them make up our thunder--scary thunder sharp thunder. Or rolling thunder transformative thunder thunder that makes people sit up and take notice of themselves their situation their impact or their world in a different way. We live in truly thunderous times. We are bombarded by the bombastic 24 7. The noise locally nationally and globally is loud and often scary. Many of us have become immune to that noise. We must be immune for if we truly listen it becomes deafening. And that lack of listening the required tuning-out truly can make us an unwitting part of the storm. So let s make what we are--our thunder--bring light. This is a time of thanks and a time for us to say big thankyous. Writing the words shaking hands and giving hugs (carefully and with permission). Thunderous applause and shy sweet smiles are the results of who we are and can be. The attitude of gratitude while a clich is powerful. Giving thanks are the most powerful ways to create true prosperity and peace. As Henry David Thoreau wrote I am grateful for what I am and I have. My thanksgiving is perpetual. What can we give At work we can give a few moments to connect with the people with whom we work every day. How are you How s your mom How was your weekend We can say thank you every day. Thanks for thinking of that detail. I d have missed it. Thanks for that powerful debate we just had. It made us better. We often bemoan the oxymoron that customer service can be in South Florida. Yet when the customer service representative comes on the telephone line or stands in front of us there are two magical phrases you can use his her name and How are you Customer service reps are trained to ask how we are. But watch what happens when you use his her name and say It s been an OK day so far Joseph. How s your day going The rapport attitude and service will invariably change. With the new year upon us let s say thank you large and small. It will serve us well at home work and in the community. Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber thirdlevel.com. 64 JANUARY 2018 www.sfbwmag.com www.sfbwmag.com JANUARY 2018 65 HISTORY VIEWPOINT Martin Luther King Jr. gave an early version of his I have a Dream speech in Miami (Photo is courtesy of HistoryMiami Museum Archives) Martin Luther King Jr. s impact is felt in Miami BY CHRISTINE ALEXIS Dreamer of Peace Martin Luther King Jr. was known throughout the world as a figure of peace. Born Jan. 15 1929 in Atlanta he organized marches and protests toward ending racial injustice and inequality. On Aug. 28 1963 his I Have a Dream speech during the March on Washington challenged the United States to adhere to the ideals of the Declaration of Independence. King said I have a dream that one day this nation will rise up and live out the true meaning of its creed We hold these truths to be self-evident that all men are created equal. While this speech is widely known throughout the world many don t know he delivered an early version of it in Miami at the Historic Hampton House. While King was known for his frequent stops throughout the South he visited Miami quite often throughout the 1950s and 1960s and would routinely stay at the Historic Hampton House in Liberty City. He came to teach nonviolent resistance and to organize marches. While Miami was still part of the Deep South it was one of the more progressive cities in fact it had an integrated Air Base Elementary in Homestead for the 1959-60 school year--a year before federal marshals shielded Ruby Bridges in New Orleans and almost 10 years before the all deliberate speed standard was no longer constitutionally permissible (Alexander v. Holmes County Board of Education). Many experts attribute Miami s tolerance to its Jewish population which served as an ally to King s cause and frequently joined sit- ins including at the McCrory s lunch counter in downtown Miami. Although King was assassinated in 1968 his legacy and work in the community live on. In 1977 Miami became the first U.S. city to organize a Martin Luther King Jr. Day Parade it was founded by Preston Marshall of Overtown. Marshall who died in 2015 met with King several times during the civil rights movement and was appointed by President Ronald Reagan to join the founding committee that established King s birthday as a national holiday. Marshall told the Miami Herald in 2014 I wanted to do something to honor him. Since I was a band person a parade seemed like the most natural thing to do. Aside from the parade the city also honors King Jr. with a road named after him a portion of NW 62nd Street in Liberty City is known as Martin Luther King Jr. Boulevard. And on that street at NW Seventh Avenue is the late Oscar Thomas mural Prince of Peace which portrays King speaking and a flying dove with an olive branch. As King s birthday approaches it s good to remember some of his efforts took place in our backyard. Information for this feature is courtesy of the HistoryMiami Archives & Research Center which is open to the public and contains more than 1.5 million images of southeast Florida the entire state and the Caribbean from 1883 to the present. For information or to visit HistoryMiami visit historymiami.org. 66 JANUARY 2018 www.sfbwmag.com M I A M I S N EWE ST WAT E R F R O N T D I N I N G A N D E V E N T S PA C E B O O K T H I S S PA C E CORPORATE EVENTS SOCIAL CELEBRATIONS AND MORE Book your special e vent at Miami s ne west venue overlooking Biscayne Ba y and the Miami skyline. 601 features two le vels of flexible e vent space floor to ceiling windows and an outdoor lounge. 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