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OCTOBER 2014 SFBWMAG.COM 7.95 Jordan Zimmerman Why he s insane and proud of it YOUR PORTFOLIO NEVER LOOKED BETTER. THE ALL NEW 2015 CADILLAC ESCALADE IN STOCK NOW VISIT WWW.EDMORSE.COM FOR MORE INFORMATION BAYVIEW DELRAY BEACH SAWGRASS Relentlessly pursue the client s goal but never rest in the glory. Jordan Zimmerman The number one advertising agency in the world in driving client profitability. 954.644.4000 zadv.com www.sfbwmag.com September 2014 3 PatrIOt NatIONaL Your trusted Workers Compensation and Managed Care Services Partner of Choice Patriot National Inc. is a leading provider of Workers Compensation and Managed Care Services. For more information on how we can help you with your Workers Compensation needs contact Nicole Brewer nbrewer patnat.com 954.670.2946 401 E. Las Olas Blvd. Suite 1650 Ft. Lauderdale FL 33301 4 September 2014 www.sfbwmag.com www.patnat.com One Choice... 6 700 local commercial real estate market leaders. 55 countries. 375 local offices. All actively managed to perform for you. NAI Global is the single largest most powerful global network of independently owned and operated commercial real estate firms. As owner-operated local market leaders our firms have far more at stake they re entirely dependent on earning your trust and your business every single day. That s why NAI firms take your business very personally and deliver a superior level of service that can t be duplicated. All actively managed to work cohesively in your local market or around the world. And all with a united singular purpose exceeding your expectations. www.naimiami.com 1 305 938 4000 naimiami.com www.sfbwmag.com September 2014 5 TABLE OF CONTENTS How Brickell City Centre will try to create a microclimate SPACES 12 48 ECONOMIC DEVELOMENT 54 TECH HUB 56 LAW Alvah Chapman Jr. s civic spirit lives on Medical marijuana will have a rippling business impact THE BUZZ 26 30 34 50 COMMERCIAL REAL ESTATE Don t drown in documents 16 Why shared workspaces are here to stay Behind Jordan Zimmerman s success is a driven no-excuses attitude STORY 64 VIEWPOINT Florida Venture Forum comes to Hollywood s Diplomat The legal cost if you don t secure data Abe Debabneh had a cigar and he went far RETAIL 60 SPENDING IT 66 BEHIND THE MIC 70 FAMILY BIZ Set sail with the Fort Lauderdale International Boat Show Jim Fried goes inside Icon Bay and tells about a real hero Steve Garber tells how to make sure your baby gets handed down Hometown hero Ryan Hunter-Reay captures the Indy 500 SPORTING LIFE 74 CULTURE AND CASH 78 CHARITY Broward Center for the Performing Arts finishes its final expansion act Other designers fled Dubai Perla Lichi stayed and found success INTERNATIONAL BUSINESS 42 Former Miami Herald Publisher David Landsberg runs a 100 million operation at Goodwill 6 September 2014 www.sfbwmag.com DEALS DON T JUST HAPPEN... The Hamptons at Palm Beach Gardens 224-unit luxury apartment rental community THEY ARE 462-unit luxury rental apartment tower in downtown miami Monarc at Met 3 249-unit luxury rental apartment project across from Trump National doral Bel Air at Doral mAkiNg DEALS HAPPEN 954.522.8577 Tom godarTflorida.com WWW.GODARTflorida.com LETTER FROM THE PUBLISHER Your insurance agent needs to be more than just a nice guy... handling South Florida executives. RobeRt M. FRiedMan CLU Experienced Objective Relationship Oriented over 30 years experience Bob Friedman has Life insurance for business & Personal needs Executive Benefits Group Insurance Estate Protection Charitable Giving Family Protection Securities and advisory services offered through Royal Alliance Associates Inc. Member FINRA SIPC and a registered investment advisor. Fixed and or Traditional Insurance Services offered through RMF Financial Inc. which is not affiliated with Royal Alliance or registered as a broker-dealer or investment advisor. 561.988.8599 954.510.7448 bob rmffinancial.com 5421 University Drive Suite 101 Coral Springs FL 33067 If there s a theme for this issue it s sacrifice and persistence. It starts with our cover story on Jordan Zimmerman of Zimmerman Advertising. He sacrificed by living on his parents couch for years and continuing to reinvest in his business which now bills 3 billion a year for its clients. He s religious about goal Publisher Kevin Gale setting metrics and results. When we first discussed the story he started talking about his new book Leading Fearlessly. Zimmerman s hope was that some readers would be not only personally inspired by his experience and insight but want to share it with their children. Having read his book I think that s a terrific idea. (Read our interview first though.) Abe Debabneh is another inspirational leader. He has 11 cigar stores under the Smoke Inn brand and has gone on to help create a cigar brand and a cigar company. He has my favorite quote this issue Every little detail adds up. It s very easy to look at the big things. Business people overlook the small things but customers notice the small things. Perla Lichi has gained renown as an interior designer in South Florida but our story shows how she has grown her business in Dubai as well. My favorite part of the story is how she stayed there when the global economy sputtered and other designers went back to where they came from. Now that s persistence. A secondary theme this issue is the amazing amount of worldclass architecture and interior design going on in our region. Thanks to these efforts we are able to present what I think is a visually stunning issue. On a personal note the SFBW team would like to thank everyone that gave such positive feedback for our first issue. We have put in a lot of hard work and your support is extremely gratifying. An extra special thanks to members of our editorial advisory board who are listed to the left. They have stepped forward to play a vital role in supporting the launch of SFBW. As always I welcome your feedback. Please email me at kgale sfbwmag.com or call me at 954.377.9566. The payoff for hard work Kevin Gale 8 October 2014 www.sfbwmag.com Is Debt wrecking your employees productivity Let Consolidated Credit Guide Your Employees to Financial Wellness On-Site Workshops & Seminars Online Financial Tools Budget & Debt Counseling Free Financial Publications For more information 1-800-294-1792 www.ConsolidatedCredit.org PUBLISHER AND EDITOR-IN-CHIEF Kevin Gale kgale sfbwmag.com ASSOCIATE PUBLISHER Sally Nicholas snicholas sfbwmag.com ASSOCIATE EDITORS Ivette Figueroa ifigueroa sfbwmag.com ASSOCIATE EDITOR Richard Shellene rshellene sfbwmag.com Creative CREATIVE DIRECTOR ART DIRECTORS Melanie Smit Alexander Hernandez Frank Papandrea Alisha Riddle Writers CONTRIBUTING WRITERS Leslie Kraft Burke Ivette Figueroa Chris Fleck Jim Fried Steve Garber Darcie Lunsford Becky Randel Richard Shellene Photographers Downtown Photo Fort Lauderdale Keith Douglas Kevin Gale Gonzalo Villota Marketing MARKETING COORDINATOR Natalie Merin natalie lmgfl.com jhorowitz sfbwmag.com LISA LEE llee sfbwmag.com CHRISTINE REDMOND credmond sfbwmag.com GAIL SCOTT gscott sfbwmag.com JILL HOROWITZ Market Directors JAMES CONSTANTINE jconstantine sfbwmag.com JIM NORTON jnorton sfbwmag.com PETER EVANS pevans sfbwmag.com TANISHAL HARRIS tharris sfbwmag.com CHAIRMAN Gary Press gpress sfbwmag.com GENERAL MANAGER Danielle Tarrant dtarrant sfbwmag.com Editorial Advisory Board Bob Birdsong OK Generators President Rick Case Rick Case Automotive Group Owner Abe Dababneh Smoke Inn Owner Monroe Gang Atlantic Partners CEO Gerald Greenspoon Greenspoon Marder Co-Managing Director Scot Hunter The Emerald Companies Managing Director Michael Keeby Brown & Brown of Florida Executive Vice President Jeremy Larkin NAI Miami President Alan Levan BBX Capital Chairman and CEO Gerry Litrento Bank United Senior Executive Vice President Steven Mariano SunCoast Holdings Chairman and CEO Angel Medina Gibraltar Private Bank & Trust President Neil Merin Merin Hunter Codman Chairman Ed Pozzuoli Tripp Scott President Chris Roberts Lexus of Kendall President Scott Scherr Ultimate Software President Ron Shuffield EWM President Terry Stiles Stiles Corp. Chairman and CEO Thomas Te Riele TD Bank South Florida Market President Jordan Zimmerman Zimmerman Partners Advertising Chairman and CEO SFBW Magazine 3511 W. COMMERCIAL BLVD. SUITE 200 FORT LAUDERDALE FLORIDA 33309 954.377.9470 FAX 954.617.9418 WWW.SFBWMAG.COM 2014 SFBW magazine is published by Lifestyle Media Group all rights reserved. SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error. 10 October 2014 www.sfbwmag.com DAOUD S FINE JEWELRY IS NOT AN AUTHORIZED ROLEX DEALER Florida s Oldest and Highest Rated Jeweler Daoud s (across from the Galleria Mall) www.daouds.com Rolex Pearlmaster - Pre-owned 18K White Gold - Sodalite Dial Double Diamond Bezel List Price 43 000 Daoud s Price 24 000 954-WATCHES 2473 EAST SUNRISE BOULEVARD FORT LAUDERDALE FL 33304 www.sfbwmag.com September 2014 11 12 September 2014 www.sfbwmag.com FIGHTING THE ELEMENTS Sw ire Pr op e p with a tradem es u re ark m tu con co ap cept ies to provide shade c rt www.sfbwmag.com September 2014 th ew ind and save rainwater 13 SPACES Brickell City Center will be a four-block complex along South Miami Avenue The 1.05 billion Brickell City Centre project will have a unique eco feature A 20 million elevated trellis called a Climate Ribbon that will span 150 000 square feet. 14 October 2014 www.sfbwmag.com The Ribbon provides protection from the elements for shoppers Key Design Features Panels on the ribbon are positioned at variable angles to take into account the path of the sun and wind patterns. The slope of each panel called a plane allows rainwater to drain into storage cisterns for reuse. The panels are supported by a steel frame that s white to minimize visual impact. An upper glazed skin provides rain protection and partially filters the sunlight. Inside the retail center area a continuous series of fabric blades provide shade. The blades vary in height and angle in response to the angle of the sun s rays while maximizing views of the sky. This is designed to provide a sheltered but openair environment and create patterns of light throughout the day. Towards the eastern end of Brickell City Centre the ribbon gently lifts up to create a scoop that is especially designed to capture the wind in the summer. Other parts of the structure act as wind deflectors or additional scoops. The goal is to ensuring a seven to 10 miles per hour breeze that helps keep the temperature comfortable even in a muggy summer. T he steel fabric and glass ribbon is designed to create a cooler microclimate by scooping up breezes providing a cover during rain showers and generating shade for walkways shops restaurants escalators and terraces. The system is expected to capture five million gallons of water a year in cisterns for reuse. Brickell City Centre will be a fourblock complex on nine acres along South Miami Avenue just north of Eighth Street. When it s fully built the 5.4 million-square-foot project will include 565 000 square feet of shopping and entertainment two residential towers a 263-room hotel with 89 apartments a wellness center and Class-A offices. The concepts behind the Climate Ribbon which Swire Properties has trademarked were developed with Cardiff University of Wales chief of architecture science Miami s Arquitectonica and designer HDA Hugh Dutton & Associate s of Paris. German design build firm Gartner has been contracted to build the structure. www.sfbwmag.com October 2014 15 the Forget advertising awards trophies it s all about client metrics for Jordan Zimmerman By Kevin Gale Photos by Downtown Photo Fort Lauderdale David Decoteau factor 16 September 2014 www.sfbwmag.com www.sfbwmag.com September 2014 17 COVER STORY jordan zimmerman is perched atop the advertising world in South Florida with a No. 1 ranked Zimmerman is celebrating 30 years in the industry with a new 130 000-square-foot headquarters along I-95 near Cypress Creek Road and a new book Leading Fearlessly. The following interview has been edited for brevity continuity and clarity. You call yourself insane in your book how do people react to that I think anything else is just normal if you compare it with some of the people in the world who have thought out of the box and the greatness they have. I think it s good to look at things a little different which I call insanity. When do you start plugging in to work in the morning I get my client numbers after 12 a.m. and then I think about them if I m up. They are either thought-provoking or rewarding. I look at all the numbers for my clients every day. By 6 a.m. I know them. What metrics do you look at I look at comparison sales. Did they comp over last year and how much. I look at the number of transactions or whether we are doing it with bigger tickets. I look at average baskets and if we are running a promotion what else are they coming out with. How do you analyze and react to it Every client has a plan. The question is Are we ahead of plan for the day or are we behind If we re behind I look at the share of voice and having the right media mix. I start to analyze and rethink. I look at the messaging. I look at the direct competition. I look at their voice and the offers they have in the marketplace. I look at whether we are giving the consumer a better reason to buy beyond price and if we are using consumer insights to determine what the consumer is looking for in our messaging. And I look at if we are delivering on those insights. We plan for tomorrow and we react to today. I ve been listening to the quarterly reports on retailers on CNBC and there have been some major misses. What s wrong I think retailers look at the numbers but may not dissect numbers the way my team dissects numbers. There are no other agencies like Zimmerman that really dissect the numbers of their clients on a daily basis and live and die on those numbers. For us it s not about the output of the work it s about the outcome of the work. For us there are no surprises for our clients or Wall Street. Our clients are always always always ahead of the curve and are making the proper adjustments agency that reports more than 3 billion in client media purchases annually. I get my client numbers after 12 a.m. and then I think about them if I m up. They are either thoughtprovoking or rewarding. I look at all the numbers for my clients every day. 18 October 2014 www.sfbwmag.com Employees take a break playing foosball by a chalkboard wall. Previous page Zimmerman in his agency s social media newsroom. to drive their business every single day. How often do you personally reach out to clients I talk to our clients the CEO presidents founders and chairmen almost everyday. I m either talking to them texting them or emailing them. I want to talk some more about your book. How do you go from something being a chore to a habit to a passion Let s go back to school. They teach you but there is no relevancy or application. In the real world everything is coming at you so quickly you have to learn to dissect it and it has to become second nature to you. That s exactly what I ve done. When I started working it was like a chore every day. You took things and made them into a habit every day. Then you realized when you made it a habit and consistent your passion would come through. You would become an expert on how it worked and apply that passion every single day. You write about fighting negative thoughts. After all your success do you still have to quiet fears and negative thinking Fear and negativity enter everyone s mind. You fear you might lose a piece of business. You have to use that. Out of the darkest days come the brightest lights if you persevere. In 1997 we lost Mitsubishi. There was a new president and it represented 30 to 40 percent of our business. I had Zimmerman s health and fear so I had to eliminate that fear from my mind and put a plan together routine business as fast as I possibly fitness to replace that could. Jordan Zimmerman exudes fitness even So over the next 6 about four hours business with though he sleepsmonths Ireplaced thata night. His other businesses and a year later I wona.m. usually day starts between 3 30 and 4 the Nissan business for the United States. on his Cybex Arc a cross with some cardio I wrote At the end of the day he likes to come trainer.to my son when he was graduating from college and I quoted Steve Jobs from a Stanford dinner relieve back to the machine to work off University speech. He said Stay foolish. Stay hungry. I said to my stress and reflect on his day. son Add a third. Stay desperate. You can never ever beAlthough hisyour accomplishments or your clients satisfied with big biceps are obvious when he s accomplishments. Ourat work at Zimmerman is to wearing T-shirts mission he says I do weights relentlessly pursue the no more of the heavy days with lots of reps client s goal and never rest in the glory. I was young. It s just to stay toned when What does also to to be foolish and fit but it mean keep the skeletal system I think what aligned. he meant by foolish was to think different and to be different. Allow yourself to think outside the box and let people think it s foolish. When Jobs created the Working out gives him not only a healthy iTunes and the iPoda healthy mind Zimmerman you body but also nobody said it would work when could steal music off the Internet. Not only now and it says. He s about 80 percent vegan did it work put all the music retailers out it comes to meat. He s usually eats fish when of business. If listened my whole life to people who said what I anI advocate of cold-pressed juicing. A turning couldn t do I wouldn t be sitting in fronthe watched point was a few years ago when of you today. Why do people just a 2011 documentary by Fork over Knives talk about goals and not do anything about them Lee Fulkerson he says. It was unbelievably In 1997 we lost informative. Mitsubishi. There was a new president www.sfbwmag.com October 2014 19 COVER STORY and it represented 30 to 40 percent of our business. I had fear so I had to eliminate that fear from my mind and put a plan together to replace that business as fast as I possibly could. So over the next six months I replaced that business with other businesses and a year later I won the Nissan business for the United States. I wrote to my son when he was graduating from college and I quoted Steve Jobs from a Stanford University speech. He said Stay foolish. Stay hungry. I said to my son Add a third. Stay desperate. You can never ever be satisfied with your accomplishments or your clients accomplishments. Our mission at Zimmerman is to relentlessly pursue the client s goal and never rest in the glory. What does it mean to be foolish I think what he meant by foolish was to think different and to be different. Allow yourself to think outside the box and let people think it s foolish. When Jobs created iTunes and the iPod nobody said it would work when you could steal music off the Internet. Not only did it work it put all the music retailers out of business. If I listened my whole life to people who said what I couldn t do I wouldn t be sitting in front of you today. Why do people just talk about goals and not do anything about them The first reason is they don t write them down. They don t have a business plan to achieve their goals. They never wrote about it thought about or did a SWOT [strengths weaknesses opportunities and threats] analysis. If you want to accomplish a goal write it down and then work it work it work it. Who is your biggest hero in business these days Steve Jobs for getting fired. He came back built the brand and 20 October 2014 www.sfbwmag.com COVER STORY day with you. How did that go Was there a winner We had somebody from the 3M Co. their executive creative director talk 3M into posting my campaign on Times Square for five hours on a digital billboard. The winner was John Hricik III. He s a great guy. John actually works here now. He s a junior account executive in automotive. What was your reaction to the Advertising Age story about your campaign The article was sort of snarky and compared your promotional video to an Onion parody. I ve said my whole life that I don t live my personal life or business life on what people say. I believed in my heart of hearts that it s the right thing to do. The idea was I would meet with someone and help them accomplish their dreams. Our industry looks at us and doesn t understand the business today is about metrics. I might be the bad boy of the industry. What are some of your philanthropic endeavors At the University of South Florida there s the Zimmerman Advertising School. We have the best advertising curriculum in the country today bar none. When I got there 12 percent of the students in advertising graduated. Today it s 82 percent. That only happens when they are trained properly and are in high demand. Our goal is to get to 90 percent. We also do a huge internship program at Zimmerman. We bring in 30 interns from around the country. We get over 600 applications. I hear I have learned more in your program in the last 12 weeks than I have learned in my entire schooling life. That is satisfying and rewarding. I built the gym for Pinecrest School in Boca Raton. It s called the Zimmerman Family Athletic complex. When I came here my senior year of high school I went to a school called Piper [in Sunrise]. I adopted Piper five or six years ago. I walked through www.sfbwmag.com October 2014 The lobby s staircase forms a sculptural Z changed the brand from Apple Computer to Apple. He was an innovator. Today Apple rules the world. Talk about avoiding short-term thinking the unwillingness to do without now and sacrificing for a longer-term goal. It s so important. I lived in the back room of my parent s home on a sleeper sofa for six years because I didn t want to give up my dream. I started my company at the beginning of the tech revolution when technology was very expensive. Any time I made any money I was either hiring somebody or investing in technology. So at the end of the year there wasn t anything left for me. How often do you use IDFC I don t effing care in regards to excuses and do you actually say effing or something more profane I really don t give a f---. At the end of the day I don t f---ing care. I want to do what s right and make the right decision for the company what s best for clients and employees. I want to make the right decision for the community. I want to take the success I have and give back to the community. You had a social media campaign Meet Jordan Zimmerman about spending a 21 COVER STORY The company workspace is full of natural light. the school and was horrified. The principal at the time Enid Valdez and I formed a partnership and I built a TV and radio studio state of the art. I helped them with advancing their curriculum. We took them from a C school to an A school. Reviews on Glassdoor gives Zimmerman a 3.6 rating out of 5 some people rave about your agency and others complain that they don t have free time the pay is low and people are leaving. How do you view this Our turnover rate is the lowest in the industry. It s under 15 percent now. The industry rate is at 30 percent. You can t make everyone happy. It s called work for a reason. We re not made for everyone. Some people are going to leave and say you expect too much but my clients expect that. If you look at their statements advertising is their second biggest expense. Glassdoor also says 72 percent like you as a CEO. Why They probably respect my leadership. They respect the vision of being able to give them an incredible workplace. They respect that I make the hard decisions when other people won t. They respect that I m working with clients every day and looking for new business every day. Most importantly they realize I care about each and every one of them and I want them to succeed. How do you best tell a client something they don t want to hear I think our clients hire us because of our experience our case studies and the success we ve obtained. They want expertise. I believe a client needs to know the truth respectfully. You will never hear me say to a client or someone at Zimmerman that something is stupid or a bad idea. We will have tough conversations that need to be had and that s what they are paying us for. The staircase was the scene for the SFBW cover shoot. 22 October 2014 www.sfbwmag.com COVER STORY What are the most important marketing trends these days that businesses need to pay more attention to I think being able to socially connect to their potential customers and their existing customers. Being able to truly understand that being a brand means you have the responsibility to evolutionize that brand every day not be stagnant and set in your ways. Tell us about your social media room which looks like Mission Control. I had a vision one night after watching the Boston Police Department announce the arrest of the bombers. My vision was that news was now going to be reported through the social sphere because they read the capture off a Twitter post. The a-ha moment was that we could use this to broadcast our brand on a local regional national and international level. I wanted to build the first social media newsroom of this kind. One of my clients Dennis May the CEO of hhgregg says You have leapfrogged the world with your social media newsroom and what you are doing today. The social media newsroom connects all of my clients brands with the consumer whether they are a customer or not in meaningful ways. Those brands are now positioned while at the same time activating their sales channels. They are collaborating with people that shop those brands potentially could shop those brands and are loyal customers. What fun stuff do you have around Zimmerman Everything is glass so the light comes through to spawn energy. One of my partners who just passed on Zev Auberach would talk about light being energy. There is also a huge game room for associates to take breaks in and play. There s a huge lunchroom with free coffee and a Coca-Cola Freestyle machine with 144 different flavors. At the corner of every floor is a small coffee room with a copier and a fridge for people to put their lunch. Who is your biggest client Today it would probably be Nissan North America. What makes you angry I don t think I get angry anymore. I get disappointed and frustrated. I learned the responsibility of a true leader is to be a good coach and to support the people that need your support. Sometimes you have to instill tough love but the true great leaders understand no two people are managed the same everyone deserves the opportunity to create greatness in their life. What makes you smile When I m home it s my family. Walking into this building makes me smile and seeing happy employees makes me smile. Having happy and successful clients makes me smile. Being healthy makes me smile. A few of the accolades for Jordan Zimmerman 1991 University of South Florida (USF) Entrepreneur of the year 2007 USF Distinguished Alumnus Award 2008 Entrepreneur Hall of Fame Award from the H. Wayne Huizenga School of Business and Entrepreneurship Nova Southeastern University 2012 Ernst & Young Entrepreneur of The Year in the Corporate Innovator Category. Greater Fort Lauderdale Alliance CEO Council Econonomic Development Leadership Award 2013 FAU Business Leader of the Year Award The TV show Jordan Zimmerman and Spike TV are teaming up on Passing the Buck. Zimmerman will use his expertise to help small family businesses make major decisions. Expect it in early 2015. Zimmerman Advertising clients AutoNation Party City Nissan Extended Stay Lennar Five Below Kanes Atlantis ADT Dunkin Donuts Boston Market Lucky Brands Ashley Furniture hhgregg Papa John s Firehouse Subs Logan s CBS AC Moore Consolidated Credit Office Depot Tire Kingdom White Castle www.sfbwmag.com October 2014 23 At Greenspoon Marder it s all about YOU. We are committed to providing sophisticated and distinctive client service through our cross-disciplinary Client Team approach. Our goal is to understand the challenges that YOU face and build collaborative relationships and craft creative solutions designed and executed with long-term strategic goals in mind. Since our inception in 1981 Greenspoon Marder is a full-service business law firm with the experience needed to understand your challenges and develop the strategies that YOU need. We serve Fortune 500 middle market public and private companies start-ups emerging businesses and entrepreneurs across Florida and the United States. 888.491.1120 www.gmlaw.com 24 Aventura Boca Raton Fort Lauderdale Miami Naples Orlando Port St. Lucie Tampa West Palm Beach September 2014 www.sfbwmag.com Clients are worth more than their net worth. For more information on our Private Banking services call us at 1-877-779-2265 BankUnited N.A. Member FDIC bankunited.com www.sfbwmag.com September 2014 25 FEATURE Canna-business The New Green Economy BY RICHARD SHELLENE End of Prohibition Florida is holding its breath (but not yet inhaling) as the next month draws closer. It is not in breathless anticipation of relatives coming for Thanksgiving. With a vote on constitutional Amendment 2 on Nov. 4 Florida is expected to be the first southern state to pass a law legalizing the use of medical marijuana. Polls indicate a 70 percent vote in favor. 26 October 2014 www.sfbwmag.com FEATURE KC Stark s MMJ Business Academy offers seminars Welcome to the green economy dubbed canna-business. Entrepreneurs are jumping on the train to run their own dispensaries and experienced nurseries will apply to the state to grow marijuana. Jobs will become available for horticulture logistics security human resources and accounting personnel. The first wave of the industry has already arrived in the form of seminars looking for investors. Colorado and Washington state have been leading the industry pack nationally with full legalization of recreational pot although more than 20 states have either passed medical marijuana legislation decriminalized usage or done both. TIME FOR SEMINARS One of the bigger protagonists for canna business is KC Stark of MMJ Business Academy who has already provided a weekend-long seminar in South Florida. I m trying to bring my Colorado experience to Florida to help others avoid some of the pitfalls we ve already encountered says Stark who started his business in 2002. An estimated 10 000 jobs have been created in direct relation to the marijuana industry in Colorado. The state has taken in 10 million in taxes with an expected 20 million to 40 million for the coming year. Even without Florida fully legalizing marijuana the state s larger population base means it could be looking at similar numbers. This is crafting the end of prohibition and the beginning of an economic revolution. Marijuana is a cash crop www.sfbwmag.com October 2014 27 Adam Bierman President of Modman Marketing offers direction and management teams for the canna-business Now is the time to get in on this new industry. THE BILL FOR AMENDMENT 2 www.flsenate.gov Session Bill 2014 1030 Amendment 329511 PDF PROS AND CONS What supporters of Amendment 2 say from www.unitedforcare.org Many patients and their doctors find marijuana a useful as part of the treatment for AIDS cancer glaucoma multiple sclerosis dystonia and other ailments. The American Medical Association says physicians and patients should not be subject to criminal sanctions for free exchange of information on treatment alternatives. Supporters include The American College of Physicians Institute of Medicine American Public Health Association American Nurses Association American Academy of HIV Medicine Leukemia and Lymphoma Society Lymphoma Foundation of America American Medical Student Association and the state medical societies of New York Rhode Island and California. What opponents say from www.dontletfloridagotopot.com Medical marijuana will be recommended way beyond the reasons suggested in the amendment wording. Legal problems will ensue such as crime near dispensaries and more drivers under the influence. Opponents include Florida s 67 Sheriffs the American Academy of Ophthalmology the American Academy of Pediatrics the American Cancer Society the American Glaucoma Society the American Medical Association and the American Psychiatric Association. that will have employment up. And it is a product made in America that will have profits reinvested back in America Stark says. Modman Marketing Co. of Los Angeles is offering both direction and management teams for canna-business. Now is the time to get in on this new industry. But like any new business or industry you need to make sure you have enough funds to survive for at least six months to a year before you see any real returns on your investment says Adam Bierman president of Modman Marketing. The pitch on running a successful marijuana business is similar to many other businesses although complying with regulations and guidelines undoubtedly top the list. Maintaining efficient production and low overhead will be key along with branding. Your business should reflect the brand you build in every aspect. Whether it is growing marijuana or selling it it is the same as with any other product you have to research and know your market Bierman says. While there may be a perception that there will be an influx of stoners wanting to open up shop the truth may be the exact opposite. These are business savvy and experienced entrepreneurs who are attending says Charles T. Houghton whose law firm advises on business compliance licensing and regulation in relation to the medical and recreational marijuana industry. He s observed serious investors attending the MMJ Academy seminars. It s still a tough business like any other venture but there is also an exhilaration that comes with leading the way in a new field. Stark says. We are looking at the end of prohibition and an amazing time where we return to Made in America for America by Americans. 28 October 2014 www.sfbwmag.com FEATURE MMJ s statistics for Colorado THE END OF PRO PUTTING AMERIC A BACK TO WOR K HIBITION TOTAL CANNAB IS SALES IN FIRST 4 MONTHS OF 2014 202 478 690 WI TH TH AT HARD TO ARGUE C O LL EC TE 17 418 878 CANNABIS D RECREATIONAL 10 896 143 excludes recreation al fees licensing IN TAXES (15.67% OF SALES) MEDICAL 6 522 7 35 (4.91% OF SALES) N EW EM PL O Y M EN T O PP O RT U N IT IE S 711 865 9 MILLION ST AT E GR AN TS DE DI CA TE D TO CLINICAL TRIALS from the CO health dept. in the next 5 years for marijuana studies (the largest state-fu nded effort to study the medical benefits of cannabis ) ARRESTS FOR DRUG VIOLATIONS 2013 2014 400 000 SA FE TY AD MI N. GRANT campaign & officer training RESEARCH & HIGHWAY TRAFFIC TH E NA TIO NA L 9 641 PEOPLE MJ INDUSTRY Roughly the same num ber of Coloradans employe d by law-enforcement offic ers for anti-stoned driv ing CRIME S RESPON SE TO LEGALIZAT ION 2012 2013 2014 170 147 53 BURGLARIES CRIME AT DENVER S LICENSED MARIJ UANA ST OR ES AN D CU LT IV AT IO N FA CI LI TI ES 2012 2013 2014 RO BB ERI ES 1 2013 2014 RO BB ER IES 2013 2014 BURGLARIES CRIME IN DENVER Information derived from 202M in pot sales -- 10 Color ado facts from six mont hs into 2014 by Ricar Commissioned by www. do Baca of the Cann MMJBusinessAcademy abist Staff .com Artwork by Kristen Williams 1 453 352 336 3 1 527 4 www.sfbwmag.com September 2014 29 PROFILE Abe Debabneh has gone from cigar retailing to creating new brands. Abe Dababneh Those who doubted his success can Kiss His Ash BY KEVIN GALE Cigar retailing is typified by a guy who loves to smoke and opens one store. Abe Dababneh has built an empire. His Smoke Inn stores have grown to 12 locations with online sales the Microblend Series line of cigars and the Sindicato cigar company he formed with other retailers. He also has a weekly radio show and The Great Smoke a charitable cigar event that brings over two thousand people to West Palm Beach each year. Dababneh s success comes from a combination of business acumen attention to detail and marketing savvy down to his cartoon character on SmokeInn.com. His monikers include Honest Abe and Big Delicious. There s a reason many cigar retailers or businesses in general never get past one location he says. Patience is needed to build a business but many entrepreneurs expect to pull down a sixfigure salary pretty quickly. They will try to live past the means of the business. When I started I was living on 300 a week he says. An example of his attention to detail is how he went through six cappuccino machines before he found the right one for his headquarters and flagship location in Boynton Beach which is called Casa de Montecristo after the famous cigar. He sells about 50 a night on Saturdays and they better look perfect before they leave the counter he says. Every little detail adds up. It s very easy to look at the big things he says. Business people overlook the small things but customers notice the small things. He s strives to create an enjoyable retreat with a full liquor bar a superior selection of cigars and a rare cigar room that has memorabilia and even pre-Castro Cuban cigars. The ambiance is important because a cigar is a cigar you can buy the same stick anywhere he says. Born in Chicago There s a reason the cartoon Dababneh can be seen wearing a Cubs jersey on his website. He was born in Chicago in 1972 to Jordanian parents. His college years were spent studying business at PROFILE the University of Indiana and Loyola University. He started a graphic design company while he was still enrolled at Loyola. His love of cigars began when he had a celebratory smoke after his high school football team won a conference championship. Dababneh got into the cigar business while running his graphic design company when he was helping his uncle with his liquor store and he had a friend who distributed cigars. He started by putting some in cabinets to sell to customers. The young entrepreneur knew he was on to something when they sold out in a couple of weeks. Dababneh started putting humidors in bars and retail locations and giving the retailers a 20 percent cut. Soon after he planned to open a retail store in the Chicago area when a friend in the Tequesta area talked him into being a partner in 1998. In 2002 Dababneh opened a second store in West Palm Beach with a different partner. Finding that key partner A crucial turning point for Dababneh came a few years later when he was approached by a third partner for his third store and had reservations about building a business with multiple partners. With the goal of consolidating the ownership structure he took eight potential investors to a steak dinner at a City Place restaurant and his accountant handed out a prospectus. Only one of them even wrote a letter back and it said he had problems with Dababneh s concept. I was bummed out and gave up on the idea Dababneh says. His wife said he should talk with his friend Harry Hersey Jr. who was a motivational speaker and had a multi-level vitamin marketing company. Hersey went for it. He was probably not only the best partner I ever had but one of the greatest human beings I ve known Dababneh says. He had a knack for bringing the best out of you. He always said as a partner This is your business I know you know what you are doing. Dababneh has had his challenges along the way. His third store opened in 2006 in Port St. Lucie a fast-growing area that was subsequently devastated by the Great Recession. It has since turned around. Hersey wasn t enthusiastic about a Pompano Beach location but Dababneh bought it in 2008 and made it into a more upscale experience. Hersey died in 2010 but his estate is still a partner with Dababneh. Dababneh has licensed the Smoke Inn brand to five locations which have different owners. Making cigars Dababneh has transcended being a typical retailer with his Microblend Series and the Sindicato cigar company. He took a chapter out of the microbrewery playbook by coming up with the Microblend which is made in partnership with industry names including My Fathers Cigars Padron and Havanna Cellars. The concept is a limited run of about 7501 500 boxes. Dababneh says one problem with mass produced Every little detail adds up. It s very easy to look at the big things. Business people overlook the small things but customers notice the small things. Smoke Inn has artfully arranged displays and the flagship Boynton Beach location includes a room filled with rare cigars. The Boynton Beach location has a full-liquor bar that also serves cappucinos. THE WORLD OF ABE DEBABNEH cigars is the quality can vary over time with factors such as differences in harvests. The Anarchy microblend with Havana Cellars got Smoke Inn a blaze of publicity when Playboy wrote it up. They called it Not your grandfather s cigar Dababneh says. He tries to come up with creative packaging such as the Bunker Buster which comes in packaging that looks like an ammunition box. Another example is the Oktoberfest Dunkel that has a dark wrapper with white tip to make it look like a poured glass of Guinness Stout. Each box comes with a beer glass giveaway. Sindicato was launched to help cigar retailers compete against brands that end up with the big online retailers that can operate with thin markups. Dababneh said some top 50 top retailers nationally have invested in the concept of having their own brand which can then be distributed in their stores and with any other retailer that believed in the concept. Cigar maker Eduardo Fernandez has been involved in making the Sindicato namesake brand which means union in Spanish. Kiss My Ash and The Great Smoke Dababneh is approaching 140 episodes on his Kiss My Ash radio show which airs from 10 a.m. to 12 p.m. on Saturdays on the Seaview Radio stations plus kissmyashradio.com. The show which has the motto Life Liberty & the Pursuit of Fine Cigars features some of the top names in the cigar field and includes Dababneh s side kicks Adam The Brewmeister and the Lovely Lady M who manages the Smoke Inn Montecristo Lounge at PGA National Resort & Spa. The Great Smoke held in February will be hitting its ninth year in 2015 in West Palm Beach. The event has raised more than 30 000 for charities including The Kids Cancer Foundation and includes a lot of the biggest names among cigar manufacturers. For 165 last year attendees received 40 premium cigars plenty to drink and food from local restaurants. Not too bad for a guy who once couldn t get a response from seven investors and was told by an eighth that his idea wouldn t work. Dababneh can smile about that now when he says The guy that didn t like my concept opened two other stores that I ended up owning. Smoke Inn 12 cigar stores from Vero Beach to Margate and one in Pinehurst NC plus the smokeinn.com digital store Kiss My Ash Radio (kissmyashradio.com) a Saturday radio and Internet show from 10 a.m. to noon The Great Smoke (thegreatsmoke.com) an annual charitable event and cigar extravaganza held in West Palm Beach every February Sindicato Cigars (sindicatocigars.com) a venture Dababneh created with other retailers to provide an exclusive line of premium cigars at more than 200 stores nationally Smokers can relax outside the Boynton Beach store. A Global Force in the Information Technology Arena We are a global company with 100 Years of combined experience placing IT professionals ALL while experiencing 28 quarters of consecutive growth. Our services of staff augmentation contract to hire direct hire and retained search will help you attain your business goals. Ask us about our Resource Concierge Program 6001 Broken Sound Pky. Suite 506 Boca Raton FL 33487 561-912-9363 main office info atlanticpartnerscorp.com www.atlanticpartnerscorp.com Meet Some of Our clients Blue Cross Blue Shield WebMD Guardian Citigroup TD Ameritrade Morgan Stanley Avon Weight Watchers Life in the Fast Lane 34 Ryan Hunter-Reay and wife Beccy Gordon Hunter-Reay talk about cars philanthropy family and David Letterman September 2014 www.sfbwmag.com Ryan Hunter-Reay and Beccy Gordon with their son Ryden Hunter-Reay. Ryan earned an estimated 2.5 million for winning the 2014 Indy 500. www.sfbwmag.com September 2014 35 PROFILE RYAN HUNTER-REAY BY BECKY RANDEL PHOTOS BY DOWNTOWNPHOTO FORT LAUDERDALE DAVE DECOTEAU He may be the reigning Indy 500 champion but Ryan Hunter-Reay has only one thing on his mind at the moment not waking toddler son Ryden from the ever-important afternoon nap. Sorry I m whispering he says the baby is sleeping. This level of normalcy from the Fort Lauderdale native is exactly what makes him so endearing to his legions of fans. But life for Hunter-Reay will soon be anything but normal he is becoming more recognizable by the day. It s amazing how much one race can change your life says Hunter-Reay. His new schedule involves daily sponsor appearances team commitments and media obligations. Last month his wife Beccy and he attended the ESPY awards (where Hunter-Reay won Best Driver) and hobnobbed with the top athletes in the world. All those guys have one thing in common they all really like fast cars. When they get to talking to me it s a pretty interesting conversation he says. Hunter-Reay even landed a spot on The David Letterman Show which was a reunion of sorts as Letterman was part owner of Hunter-Reay s first team. It was really cool he says of the Letterman experience I know how much he loved that race you could see it in his eyes. it s an amazing feeling of relief even sometimes more so than the celebration. Not that he s complaining. I wouldn t want it any other way he says. Hunter-Reay feels he was born to race and jokes that It doesn t even feel right that I should get paid to race cars as fast as I possibly can but that s the reality of it and I m certainly enjoying it. Luckily he has Beccy by his side on this wild journey and she is as immersed in racing as one can be. An off-road racer herself Beccy s great-grandfather father mother sister and brother are all drivers. She gets how the sport works and she gets the fact that it s a year-round job. We don t come back from a race and go on a long vacation Hunter-Reay says of his wife. She understands the toll it takes on me. As for Beccy she s probably HunterReay s biggest fan. Finally Ryan is getting the recognition that he deserves that he s been fighting so hard for four years she says. Nevertheless she sometimes wishes her familiarity with the sport were a bit less intimate since other wives might not worry so much. I get it all the way down to the things that most people don t understand. Sometimes I feel like I know too much she says. The racing couple live in Fort Lauderdale where Ryan was raised and he says the encouragement from this community means more to him than all the awards in the world. I am and have been so proud of growing up here and still being a resident here. It s great to see the recognition this area has given me the local support it almost means more than anything he says. When Hunter-Reay returned from the Indy 500 he was given a key to the city was at the center of a huge victory party thrown by Global Wealth Management and even had a day named after him. Global Wealth Management s co-owners Andrew Costa and Grant Conness are close friends of Hunter-Reay having attended Cardinal Gibbons High School together. Costa and Hunter-Reay go as far back as Pre-K and he was even Hunter-Reay s best man at his wedding. The GWM duo have been managing Hunter-Reay s finances for years and doing an exceptional job says HunterReay. I m very appreciative of the Indy 500 victory celebration they put together at Vibe. AutoNation and DHL two of Hunter-Reay s big supporters threw a large celebration as well. Hunter-Reay thoroughly enjoyed the festivities and the support saying The IndyCar season is literally non-stop so we never actually had the opportunity to celebrate this massive achievement until these events months after the big win. He even feels South Florida traffic prepared him for the racetrack saying I-95 rush hour is harder than any Indy 500 Growing up in Broward HunterReay attended Pinecrest Elementary and Middle School then graduated from Cardinal Gibbons High School. PRESSURE AT THE TOP But parties and fame are certainly not what dominate Hunter-Reay s life rather his focus is on hard work and responsibility. It s a pretty intense and pressurepacked career he says. He feels the demands of carrying a whole team on his back saying There is a lot of corporate money involved. Just like business people want results and they deserve them. When the results do come 36 October 2014 www.sfbwmag.com Ryan Hunter-Reay has attracted major brands as sponsors including DHL Honda Andretti Autosport Verizon AutoNation GoDaddy. Caption com Arai Helmet Puma and Electric California. www.sfbwmag.com September 2014 37 PROFILE He explains that the school s support of his dream allowed him to succeed. He worked with Principal Paul D. Ott (who is still there today) to create a flexible schedule that allowed him to travel for his races as long as he made up his homework and tests. I am forever grateful to them because they allowed me to pursue racing a sport that s not recognized as a school sport. It was kind of going out on a limb he says. RACING FOR CANCER The life of the Hunter-Reays is not all about fast cars though. They dedicate much of their time to the Racing for Cancer foundation. Hunter-Reay launched the foundation in honor of his mother who died of colon cancer in 2009. They ve raised 2 million to date with a top priority of educating people to get checked early as well as a massive project in the works. Though they re not announcing the details yet Hunter-Reay says it involves creating a comprehensive cancer treatment center in South Florida. He says It was very important to me for all these fundraising efforts to have a major impact in the fight against cancer and to also have that impact in South Florida. Hunter-Reay is so dedicated to the cause that he wears the number 28 in honor of the estimated 28 million people fighting cancer worldwide. FAVORITE HAUNTS HITTING THE WATER In their (limited) downtime Hunter-Reay and his wife enjoy neighborhood haunts like S3 Caffe Europa Coconuts and Southport Raw Bar where Hunter-Reay has been going since he was little. But mostly they love spending time with Ryden and heading out on their boat. Hunter-Reay is an avid fisherman and free diver which he says is the only thing I do away from the race track that completely zones me out and gets me in a spot where I m not thinking about racing. They also have fun running into friends at birthday parties such as the guy who came within inches of beating HunterReay at the Indy 500 fellow Fort Lauderdale resident H lio Castroneves. We have a massive amount of respect for each other Hunter-Reay says of Castroneves. When we were inches apart at 230 miles per hour that s only because of the driver he is as well. As to the future Hunter-Reay is looking forward to the little things like when Ryden can finally wash the boat for me that will be a great moment he jokes. Whether or not little Ryden will follow in his parents footsteps remains to be seen but Beccy would prefer he go in a different direction. Oh gosh I d really like him to be a golfer. ... I m not joking she says. I love racing and everything about it but it s stressful. For the time being all eyes are still focused on Hunter-Reay in the driver s seat. I d like to race cars as long as I can and God willing I am healthy enough to do it he says. After all he points out I m only 33 so hopefully I still have a long career ahead of me. 38 October 2014 www.sfbwmag.com Ryden s mom isn t so sure she wants him to be a racer. 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Lichi has branched out from an expanded hometown showroom in Coral Springs to a second jet-set location in Dubai. She continues to reap awards in South Florida including Best of Show during the U.S. Florida Atlantic Building Association Prism Awards. Known for her elegant intricately-detailed interior designs her projects include luxury condos across the states palaces in the Middle Perla Lichi 42 October 2014 www.sfbwmag.com INTERNATIONAL BUSINESS Ornate staircase with detailed posts in a Kenya home. Perla Lichi Style. I have Italianesque going on a little French going on a little Arabic going on and a little chic modern going on. I m fusing so many styles but the way I fuse it together with the right balance textures proportions and scale that s my style. Where else do you draw your inspiration from I can name a few artists who have inspired me. Leonardo Da Vinci shares my birthday and has such a versatile style of art so that s a sure thing. Gianni Versace. I m currently working on featuring a Versace home in my showrooms. Erte I ve always loved his fashion very theatrical. To me design should make a statement. ... It has to show it was designed. When I look at a room I don t want it to look furnished. I want it to look designed. How and why did you pursue opportunities in the international market They invited me. A company in Dubai had followed my work for years on the internet and approached me. They flew me over there and we agreed on an interior design label with a Perla Lichi label. We started working together and it was very well received. We tried Perla Lichi Domain for a year. Then decided to go full-blown as Perla Lichi Gallery in Dubai in 2009. I opened my first showroom in Jumeirah which started at 5 500 square feet. It displayed different vignettes of rooms. 2009 was the beginning of the crash in Dubai and everyone was panicking and leaving. Everyone was calling it a crisis. All the international designers left but I thought I m coming in. I was pretty much the only game in town. I got projects in the local market. The local people were still going to build and needed a designer and there I was. I partnered with Osama Salem in Dubai. He has his background in manufacturing and engineering. We wanted to manufacture everything in-house from window treatments to furniture. Between 2009 and 20011 I developed my Dubai business. What was it like working simultaneously abroad and in the States I split myself in two one foot in Dubai one foot in the States. I came and I went. I came and I went. I designed quite a few palaces for royal family and private homes. I did projects in South Africa Kenya. But Dubai is the hub for that side of the world. It s like the Paris of the Middle www.sfbwmag.com October 2014 East and other properties across the globe. Many of these projects are illustrated in five of her self-published coffee table books her most recent publication Palaces of the World was released earlier this year. Celebrating her 30 years in the professional interior design industry we took a moment to interview Lichi about her rise to international success. How did you develop your trademark style and does it change you re doing international designs Totally. I d say it changes with my travels. The evolution of styles comes with travel and knowledge of how different people live. You can learn technique in school but seeing different parts of the world is essential to understanding what has been done through the ages. That has inspired me to develop my own style by taking those elements and fusing them together and creating what people call the 43 A crystal chandelier hangs from a domed stained glass ceiling in a Kenya home. 44 September 2014 www.sfbwmag.com INTERNATIONAL BUSINESS Plush wide armchairs surround the wraparound bar area of this U-shaped kitchen. East. People from all over go there to get the best of the best. I have eight designers with assistants in Dubai. Our showroom there is at a prime location at the H Hotel on the 33rd fl oor off Sheikh Zayed Road. That s the main road of Dubai. Have you ever been awestruck by someone you ve worked for or vice versa It was at a trade show in Orlando. I gave my card to a guy and he looks at the card then he looks at me. He looks at the card then looks at me. He nearly passes out. There s an actual person named Perla Lichi he says. He thought I was a brand like Formica. I couldn t care if I designed a condo for a nice lady for 50 000 or a 10 million palace for the princes of Dubai. To me it s a design job and I m an equal opportunity interior designer. I had Scottie Pippen and his wife walk into my showroom in Coral Springs. My staff runs up to start talking to him. They sit down and I immediately focus my attention on the wife. Towards the end I ask Is he like a football player or something He looks really sporty She starts cracking up. Scottie Scottie She thinks you are a football player Everyone brought basketballs to sign and I said let him sign the contract first. Tell us about yourself as a businesswoman I m very straightforward I tell it like it is. I m very fl exible too because every situation is different. There should be rules there should be standards but you have to listen to each client what their needs are and how best to make both parties happy. How do you measure your success My success is based on referrals. I don t measure my success on how much money is in the bank. I measure my success on reputation. I know if people are living in the house I designed and are happy that I ve left my legacy. I have published five books. My success is what I leave behind in the end. What are some of the challenges of being a businesswoman in the Middle East There are many challenges because the Middle East is the Middle East. Being a woman you have to behave a certain way. I ve always dressed professionally even in the U.S. The same way I do here I do over there. In the Middle East when you are www.sfbwmag.com October 2014 45 INTERNATIONAL BUSINESS Renovated stairways at a mansion in Emirates Hills Dubai. The evolution of styles comes with travel and knowledge of how different people live. 46 October 2014 www.sfbwmag.com Right Red lounge chairs by the poolside at a Hollywood Florida home Toledano. Below Intricate scrollwork details the double staircase chandelier and the floor and ceiling accents of the foyer. introducing yourself to a man you never extend your hand and you never hug. You can t cross your legs when sitting. I studied culturally the behaviors of how to conduct myself there as a woman. How to sit how to speak and how to dress. They love me because I bond with their wives. That s the name of the game. You bond with their wives and make friends and they love you forever. What are some of your other challenges Just the jet lag. I have it down pat. I love it so much. I love the diversity of the cultures. I like the change the best of both worlds. I run everything on my iPhone. Even with an eight hour difference there s no issues we re in touch all the time. Both of my sons work at the Coral Springs office. Izzy 25 does AutoCAD. Adam 30 designs the layout of my books. What projects are you currently working on My first project was at Palm in Dubai in 2007. They ve now hired me to do the renovations there after seven years. I m also working on projects in the WCI and the Wedge area as well as some renovations here in Coral Springs. What advice do you have for other business people Don t be afraid of expanding internationally. Everyone looks at websites from everywhere. Why not broaden your business www.sfbwmag.com October 2014 47 ECONOMIC DEVELOPMENT Alvah Chapman s spirit lives on BY KEVIN GALE Brian Alonso and other leaders helped push through the 13.7 million Flagler Street Renovation which is expected to start construcion in January. Brian Alonso Manny Diaz The Greater Miami Chamber of Commerce honored two individual leaders and Miami Dade College for vision and leadership with its first Alvah H. Chapman Jr. Award of Excellence. The program at part of the chamber s trustee luncheon at Jungle Island was a great tribute to the late Chapman who was publisher of The Miami Herald and chairman and CEO of Knight Ridder when it was one of the most prestigious newspaper companies in the nation. Chapman had the right stuff as symbolized by his winning a Distinguished Flying Cross. He was able to keep his B-17 Flying Fortress bomber flying despite two of its engines going out during one of his 37 missions in World War II over Europe. Chapman had 50 quarters of consecutive increase in profits at Knight Ridder says Alberto Ibarg en who is a former Herald publisher and president of the John and James L. Knight Foundation. Nobody was more furious than Alvah was when Knight Ridder decided to move its headquarters from Miami to Silicon Valley Ibarg en says. Former Miami Mayor Manny Diaz was honored with the individual Alvah J. Chapman Jr. Award of Excellence. Diaz served not only served two terms as mayor but was the leader of the U.S. Conference of Mayors in 2008. One of the ways Diaz tried to make a difference was by backing the Miami 21 concept to create a more coherent urban landscape. Brian Alonso was honored with the Chapman Young Leader Award. His family s La Epoca Department store is celebrating its 49th year in downtown Miami. It recently started a new concept Lost Boy Dry Goods at 157 E. Flagler St. Alonso is co-chair of the Flagler Street Taskforce of the Downtown Development Authority president of the Dade Heritage Trust and a member of the Miami-Dade County Homeless Trust. Alonso s father who has since died helped create a taskforce in 2011 to improve the street. In January work is expected to begin on a 13.7 million project that will reflect how Henry Flagler gave birth to modern Miami by bringing the railroad. Railroad crossing style gates will block intersections for street fairs and rails will be used as borders. Ibarg en issued a call to action for civic leaders to find out more about the needs of the young residents in downtown Miami who have an average age of 32 while the average in Brickell is 41. That s something Chapman would have wanted. Miami Dade College was honored for playing a key role in transforming downtown Miami since it opened the Wolfson Campus in 1970. The college provides a home to many key civic events and currently has a partnership with Goldman Sachs to launch 10 000 small businesses in the city. The video of Chapman was a tribute to outstanding corporate and civic leadership. One might argue that his departure has left a void in the community that has yet to be fully filled. Diaz gave a great quote attributed to Chapman that can still serve as a rallying point I have a simple philosophy. Of all the cities in America one has to be the best one has to make the most progress. One city has to show the way. Some city has to write the book on civic progress. Why couldn t it be this greater Miami community So here is my challenge to you Let s resolve to be the best make the most progress and show the way. 48 October 2014 www.sfbwmag.com Experience Makes Us Experts At Brown & Brown we know that we must be as agile as the cheetah in order to thrive in the competitive insurance environment. Our unique culture has enabled us to quickly chase down new opportunities adapt our products and services to best meet market demands and satisfy our customers. Fort Lauderdale s Private Client Group Fort Lauderdale Division - 1201 West Cypress Creek Road Suite 130 Ft. Lauderdale FL 33309 Ph. (954) 776-2222 Fx. (954) 771-9192 www.bb laud.com Auto Aircraft Bonds Condominium Collectables Flood Health Benefits Homeowners Liability Marina Personal Property Umbrella Workers Comp www.sfbwmag.com September 2014 49 COMMERCIAL REAL ESTATE Collaborative workspaces poised to be a long-term trend BY DARCIE LUNSFORD It Pays to Be Hip Lounge area at Brickell Link When investment and distressed asset veteran Bruno Duarte opened the U.S. office of Brazil-based real estate fund TRX he needed an office that reflected the fund s discerning investors. It had to have the right address the right office start up like TRX or an entrepreneur seeking atmosphere and it had to be ready right away. a professional environment without long-term We have high-net worth investors from Brazil and commitments and hassles of standard office leasing. we needed to select a place that had the right image Suites come furnished with Internet and a bevvy Duarte says. of admin services and conference facilities ala carte. He found what he needed at Brickell Link one of So far more than half the private suites have been downtown Miami s newest executive and co-working leased since opening in November. Prices on the facilities. remaining start at 1 675 and go up to 6 400. The 24 184-square-foot center blends traditional We saw a niche says Andrea Salazar facility private office suites with trendy collaborative open- manager for 600 Brickell. Our target is a more desk bullpens commonly called co-working space. sophisticated entrepreneur or a business person from Brickell Link is on the 16th floor of the 600 Brickell Latin America or Europe that needs a really nice building and is operated by the building s developer office space. Foram Group. And with the surge in connectivity technology Like most executive suite models Brickell Link and post-recession recasting of the workforce offers an easy plug-and-play solution for a new infrastructure from on-staff to freelance or contractual workers experts say a seismic shift could soon be shaking up the office market. TECHNOLOGY PROMPTS CHANGES The world of work is changing. Large corporations are decreasing their footprint. All that is fueled by technology says Annette Reizburg president of the Global Workspace Association the national trade group for the executive suite and co-working industry. I would say that the real estate industry is going to change hugely. Within the next 10 years there will be more spaces in buildings that are collaborative than are traditional office. Innovatively designed co-working spaces are infusing the decades-old executive suite industry with a sudden coolness that seems to be spreading like real estate wildfire but it is still far too early to tell whether it will burn down old models. Brandishing hipster names like Axis Pipeline LAB Miami and Spaces this real estate segment is getting more local newspaper ink these days than Waiting area at Brickell Link 50 October 2014 www.sfbwmag.com www.sfbwmag.com September 2014 51 COMMERCIAL REAL ESTATE Corner office at Brickell Link Our target is a more sophisticated entrepreneur or a business person from Latin America or Europe that needs a really nice office space. celebrity super couple Brangelina. Proponents of the co-working movement say that s because this trends is more about creating a community of like-minded business people than it is about creating real estate to park a laptop. Targeting the creative and techie crowds these co-working spaces tend to offer vibrant edgy atmospheres where people work connect and interact. We knew we had to create an environment where you d have to ask yourself why am I sitting at Starbucks all day when I could be here says real estate broker Jay Whechel who worked with owners of the 980 Cendyn building on North Federal Highway in Boca Raton to start Cendyn Spaces. out into the atrium he says. We encourage people to have their meetings in the atrium. Unlike traditional executive suites co-worker spaces are leased through a monthly membership model. They range in cost depending on the facility. At Spaces someone can buy a day pass for as little as 30 or join as fulltime member for 250. Whelchel says the new co-working space also helped him close larger office leases as incoming corporate tenants see the onsite co-working desks as a cost-efficient way to house employees or contract employees that spend limited time in the actual office. It is the buzz and I think it is a great product in the right market says Kamani Yanez a seasoned executive suite operator who just opened Zen suites in 12 171 square feet at the Bank of America building on Palmetto Park Road in downtown Boca Raton. That said Yanez is not giving up prime office suite space for co-working desks just yet. The efficiency of the space is very key and what you try to do is maximize the space and make it as office intense as possible Yanez says. The profit margin in this business varies widely. It can be 20 to 30 percent but the efficiency of your space can also drop it to 10 to 15 percent. At Spaces in Boca Raton and Brickell Link in Miami building owners control their spaces and have been willing to roll the dice that the latest trend will eventually put cash in their pockets. So far leasing of those old school private suites is still outpacing membership enrollment for the coworking space. HYBRIDS BLEND OLD NEW CONCEPTS Like Brickell Link the 8 800-square-foot center is a hybrid because it blends both old school private suites with new age co-working space. Whelchel says they decided to put their hybrid on the first floor and turn much of the lobby atrium into a hubbub of co-working commerce. We completely redid the atrium and we designed the co-working space so it would overflow and come Zen conference room Freelance writer Darcie Lunsford is a former real estate editor of the South Florida Business Journal. She is senior vice president for leasing at Butters Group and is avoiding a conflict of interest in her column by not covering her own deals. 52 October 2014 www.sfbwmag.com www.sfbwmag.com September 2014 53 TECH HUB Tame email hell enhance security BY CHRIS FLECK Document management nightmares usually begin innocuously with those email attachments that go back and forth among clients business partners and others. Soon these documents grow too large for mailboxes to handle and your inbox and sent folder become your file management system. This may work for a while but it s not a best practice for any small business or Chris Fleck professional. Sending documents via email also possesses a risk if the email is accidentally sent to the wrong contact or forwarded inappropriately. Even without mistakes email attachments are replicated on multiple servers across the internet. Often the data at risk goes beyond a company s internal documents and includes clients confidential records such as tax records real estate contracts or patient information. The best practice for managing documents is a storage system that also lets you synchronize your data across multiple PCs and mobile devices to be productive anywhere as well as sharing documents securely without the inherent risks of email. Most of these systems are Cloud-based to enable document sharing outside the company firewall. These systems store the documents including presentations picture files and videos. For individuals Dropbox is often the first choice for sharing big files and syncing documents across devices. This works well for personal data and the free entry price for up to 2 GB makes it easy to get started. For companies with multiple employees and stricter security requirements other solutions like Citrix ShareFile are worth considering. Features include automatic notifications when someone downloads a document or password protection before a document can be accessed. Something called Two Factor Authentication or Two Step Verification is very important. This feature sends a code to your mobile device so that even if someone is able to steal your ID and password without your physical phone they don t get access to your documents. This feature perhaps could have prevented the iCloud celebrity issue as well. Strong passwords meaning long complex passwords are also part of any online system best practice. And don t use the same password for multiple accounts. To help manage the complex passwords utilities like last LastPass and 1Password are popular choices. One more word of advice for data management Keep your clothes on for pictures. Chris Fleck is on the board of the South Florida Technology Alliance and vice president of mobility systems and alliances for Citrix Systems (NASDAQ CTXS) a Fort Lauderdale company that provides secure remote access to data and applications. 54 October 2014 www.sfbwmag.com ap o gee puh-j noun 1. the highest point in the development of something the climax or culmination. 2. Astronomy. the point in the orbit of the moon or a satellite at which it is furthest from the earth. AWARDS CEO CF0 CMO COO CIO CHAIRMAN PRESIDENT SENIOR HR EXECUTIVE Thursday November 6th 2014 Fort Lauderdale Museum of Art 1 E Las Olas Blvd Fort Lauderdale FL 33301 5 30 PM- Reception 6 30 PM - Awards Presentation To purchase tickets please visit http apogee.lmgfl.com AND THE HONOREES ARE... & present Only a chosen few will qualify to be in the first class of SFBW s Apogee awards which will honor the top C-level executives in eight categories Chairman CEO president COO CFO CMO CIO and top HR executive. Find out who the honorees are in each of our counties on Oct. 1 when they are revealed at sfbwmag.com apogee. Don t miss the ultimate C-level awards presentation on Nov. 6 and our special tribute section in the December issue. Presenting Sponsor Silver Sponsor FA M I LY O F R E C R U I T I N G C O M PAN I E S www.sfbwmag.com September 2014 55 LAW How to stop hack attacks The headlines about cyber security are scary with some of the nation s top retailers credit card companies and banks among those being hit. What s a business to do SFBW interviewed Paul O. Lopez who is knowledgeable about cyber security law and chairman of the litigation department at Tripp Scott a firm he has been with for 22 years. He s a trial lawyer by trade and also has experience in employment law. something you want to do so someone can t argue that you didn t spend 80 on software that s available at Office Depot. Even if a small or medium business doesn t have an IT department there are plenty of third-party vendors that do consulting on a per diem or hourly basis. You don t have to spend 100 000 for an IT director. You can spend a few thousand bucks to consult with an IT vendor. Are you able to help clients find the right vendors We do. So much of our practice is involved in forensic analysis. If one of my clients comes to me and says Who would you recommend as a third party vendor we have a half dozen companies that we can refer them to that are competent at what they do. What to do you need to do with vendors or business partners to make sure they aren t an issue Make sure your partners computer data and servers have protection in place. You might have them sign a disclosure form that warrants that they have taken steps to protect data on their computer systems. What are the issues about bringing your own personal device for company work The first thing that needs to happen is to make sure the workers PDAs or computers are sanitized that they don t have some sort of encryption that will make the system insecure. I know our clients will take the computer laptop and PDA device and make sure it is not corrupted and doesn t have any viruses. Q&A What is the biggest worry in cyber security these days The most obvious one is the measures companies are taking to make sure there are no data breaches and ability to hack their systems. In other words what are they doing with IT personnel or outside vendors to make sure their servers and systems are being protected from hackers. We are focusing on clients making sure they are aware of state and federal requirements to protect information. South Florida has a lot of small and medium-sized businesses. What advice do you have for them Even if they don t have a big IT department there are certain things they can do day to day so that information on their servers is safeguarded. We all have our passwords and user IDs. How often are you updating them and changing them What you can do are some common sense reasonable measures to make sure your passwords are updated routinely and people have access to your system only on an as-needed basis. You don t need to have an IT person. You just need to understand your system and put barriers in place. There is plenty of software out there that sets up firewalls and protects your system. From a legal standpoint it s Paul Lopez They will make sure it has the same firewall protection the company has. If they are not being scanned and made secure the whole system is a house of cards. What else is on the horizon One of the statutes we are dealing with is the Computer Fraud and Abuse act. It s not about just monetary penalties but there could be criminal liability if you were criminally negligent. If someone has done something to hack in your system these penalties are pretty severe. Congress is trying to come up with amendments and clarifications to these statutes now. The law does require you as a company to take responsibility for your data and you can t be lackadaisical and say it was a third party guy. Paul O. Lopez can be reached at 954.525.7000 or pol trippscott.com. 56 October 2014 www.sfbwmag.com IT STHE FLIBS2014 THE FORT LAUDERDALE INTERNATIONAL BOAT SHOW BOAT SHOW OCT 3O-NOV 3 YACHTS - ELECTRONICS - ACCESSORIES COVERING SEVEN LOCATIONS AND OVER 3 MILLION SQUARE FEET OF SPACE 2O14 OWNED & SPONSORED BY FREE DOWNLOAD MYBOATSHOW APP SPONSORED BY ALL THE DETAILS & DISCOUNT TICKETS WWW.SHOWMANAGEMENT.COM Catch the Kids Fishing Clinics Sport Fishing Diving Cruising or Watersports Adventure Seminars. It s truly a Family Affair www.sfbwmag.com September 2014 57 Time to trade the corner office for your own little corner of the world A Transworld business advisor can get you there. Every day Transworld Business Advisors connects quality top-paying acquirers with business owners ready to sell and move on to the next stage in their careers. As the world leader in business sales franchising and mergers and acquisitions Transworld has access to a huge database of individual domestic and immigrating buyers and strategic corporations looking for the right business opportunity. And Transworld has the expertise to ensure any business sale goes smoothly. So whether you re ready to sell your business or buy an existing business or franchise contact a Transworld Business Advisor for a free consultation today. 800.205.7605 tworld.com Larrys Private Car & Limo Service Sedans SUVs Stretch Limos Vans & Buses Broward 954.473.6631 Palm Beach 561.361.7899 Toll Free 800.611.6631 58 October 2014 www.sfbwmag.com www.sfbwmag.com September 2014 59 SPENDING IT With more than 300 miles of inland waterways and 50 000 registered yachts Fort Lauderdale has earned the nickname The Yachting Capital of the World. Celebrate the yacht life at the 55th Annual Fort Lauderdale International Boat Show on October 30 through November 3. On display will be a variety of boats and sea vessels including runabouts sportfishers high performance boats center consoles cabin cruisers flats boats skiffs express cruisers sailing yachts motor yachts bowriders catamarans ski boats jet boats trawlers inflatables canoes and superyachts. Covering seven locations and over three million square feet of space the show s transportation network of bus shuttles water taxis and riverboats ensures attendees can easily navigate the boat show and its expansive waterways system. SHOW ADMISSION Prime Time Preview 38 Online 40 at Show 2-Day Tickets 40 Online 42 at Show General Admission Adults - 22 Online 24 at Show Children ages 6-15 7 Online 9 at Show Children under 6 - Free BOAT SHOW SCHEDULE Prime Time Preview Oct. 30 10 a.m. 7 p.m. General Admission Oct. 31 10 a.m. 7 p.m. Sat. Nov. 1 10 a.m. 7 p.m. Sun. Nov. 2 10 a.m. 7 p.m. Mon. Nov. 3 10 a.m. 5 p.m. SHOW LOCATIONS Bahia Mar Yachting Center 801 Seabreeze Blvd. Fort Lauderdale Hall of Fame Marina 1 Hall of Fame Dr. Fort Lauderdale Las Olas Marina 240 E. Las Olas Circle Fort Lauderdale Greater Fort Lauderdale Broward County Convention Center 1950 Eisenhower Blvd. Fort Lauderdale Fort Lauderdale Hilton 1881 SE 17th St. Fort Lauderdale Fort Lauderdale Boat Show 60 October 2014 www.sfbwmag.com the goods The Yacht Life Anchor your style with these naughty nautical accessories Hublot King Power Special One ( 24 500) available at Levinson Jewelers. www.levinsonjewelers Gucci Marina Chain Aviator Sunglasses ( 395) available at Sunglass Hut at the Promenade at Coconut Creek. St. John s Striped Scarf ( 20) available at Francesca s at the Promenade at Coconut Creek. Sawyer Satchel ( 275) available at Brighton Collectibles at the Promenade at Coconut Creek. Keep Your Friends Cloche Hat ( 22) available at www.modcloth.com. Swims ( 159) Lace Navy White available at Elektrik Boutique 619 East Las Olas Blvd. Ft. Lauderdale or www.elektrikboutique.com www.sfbwmag.com September 2014 61 WALK WITH US TOWARD A SAFER TOMORROW. Learn more at WWW.LAURENSKIDS.ORG 62 October 2014 www.sfbwmag.com Classic Fusion Aero Chronograph. Self-winding skeleton chronograph movement. Case crafted in a new unique red gold alloy King Gold. Black rubber and alligator strap. www.hublot.com twitter.com hublot facebook.com hublot www.sfbwmag.com September 2014 63 VENTURE VIEWPOINT Deal making central Florida Venture Forum conference is coming to Hollywood s Diplomat BY LESLIE KRAFT BURKE Q&A 64 at Johnson Capital Navidad Holding and Global Crossing Level(3). What types of companies are usually selected to present at the forum Our selection committee members choose the ones they feel have the best chance of being funded. The criteria for this conference is 3 million in annual revenue dedicated management and some demonstrated degree of market acceptance of products and or services. Fundability is a more subjective criteria based on the assessment of the scalability Venture capital has become a hot topic in South Florida in recent years but the Florida Venture Forum dates back to 1984. With a major capital conference coming up in Hollywood early next year SFBW talked with President Kevin Burgoyne. Burgoyne has led the forum since 2012 and previously held key positions October 2014 www.sfbwmag.com Kevin Burgoyne Florida Venture Forum President Kevin Burgoyne Address 707 W. Azeele St. Tampa FL Phone Number 813.335.8116 Website flventure.org Description The Florida Venture Forum is a statewide member-based organization that helps entrepreneurs obtain funding through education strategic partnering and effective networking. Its annual Venture Capital Conference has helped entrepreneurs achieve over 2.9 billion in funding. The Early Stage Conference has helped presenting companies obtain over 15.5 million in funding. The forum in conjunction with the Early Stage Conference also hosts the Statewide Collegiate Business Plan Competition whose competitors have raised 2.9 million in funding. Next Conference 2015 Florida Venture Forum Capital Conference Jan. 29-30 Westin Diplomat Hotel Hollywood. The conference attracts venture capitalists and private equity investors from the U.S. and internationally with about 20 companies presenting their concepts. Check out the website to apply. COLLECT SMARTER. Ditch the blanket approach. Each of your clients is different. Customize your collection approach to each client and watch recovery rates soar. With our automated system you will save money without losing your hard-earned client relationships. For an in-depth is accounts receivable analys contact Scott Krasick. please scott.krasick kinum.com COLLECT SMARTER. (305) 582-8258 Find more info at kinum.com Collect Smater 1 4 page Scott Krasick.indd 1 7 28 14 6 54 AM of the company the ability of funds invested to maintain and improve profit margins while sales volume increases. What industries are investors most interested in at the moment Technology life sciences and business services. Business service companies are typically those that are a subset of technology like human resources and healthcare such as electronic medical records firms. Also companies involved in reinvigorating an industry are chosen. These involve old industries with new revenue models. How much money is available to companies through forum events In 2013 companies who presented at our conferences received a total of 25 million. Conference attendance is increasing by an average of 20 percent a year and conferences usually attract about 100 investors and several hundred more attendees. Why the increase There is an improved economy along with investor sentiment. Florida is doing a much better job of telling its success stories like those of CareCloud and Open English. Social media is playing a part but there seems to be much greater interest in Florida s regions working together to attract investment and more publications covering new companies and investment opportunities. NYSE BBX 18.00 6 30 14 433% GROWTH 15.60 12 31 13 .70 .38 6 3 12 31 12 Historical results may not be indicative of future results. 12 30 11 BBX Capital formerly known as BankAtlantic Bancorp a New York Stock Exchange listed company (NYSE BBX) is involved in the acquisition ownership and management of and joint ventures and investments in real estate and real estate development projects as well as investments and management of middle market operating businesses. In addition BBX Capital and it s holding company BFC Financial Corporation have a 46% and 54% indirect ownership interest in Bluegreen Corporation. Bluegreen manages markets and sells the Bluegreen Vacation Club a flexible points-based deeded vacation ownership plan with more than 180 000 owners over 60 owned or managed resorts and access to more than 4 000 resorts worldwide. 401 E. Las Olas Blvd Ste 800 Fort Lauderdale FL 33301 954-940-4000 BBXCapital.com www.sfbwmag.com October 2014 65 Building as sculpture Protective wraps on Icon Bay s glassed-in balconies. 66 September 2014 www.sfbwmag.com BEHIND THE MIC Fried on Business Meet a visionary a hero and the next Brickell Avenue BY JIM FRIED One of the regular guests on my Fried on Business radio show is Carlos Rosso president of the Related Group. He combines an incredible real estate vision with an extraordinarily strong sense of social responsibility to design and deliver some of South Florida s most impactful projects. A number of Related s projects use the brand name Icon. This is not just some wild selection but an actual indication of the urban place-making and signifi cance that Related Group places on its efforts and the results are impressive. Icon Brickell is setting the high mark in the Brickell sub-market and Icon Bay should do the same for the Edgewater north of downtown Miami. Icon Bay will be the initial luxury condo project delivered to Edgewater during the current real estate cycle. Its breathtaking design by Arquitectonica and key location at 28th Street should make it a sure-fi re success. A public bayfront park will add an amenity for the neighborhood. Carlos thinks that the next Brickell Avenue will be the section of Biscayne Boulevard that goes through Edgewater. We discussed that on my show and I ll give my opinion of what the next Brickell Avenue is later in this column. Another regular on the show which airs at 5 p.m. on Thursdays on 880 AM is Terek Maddox. He trains future NFL Hall of Famer Frank Gore and current Miami Dolphin running back Lamar Miller. He has a big heart as evidenced when he retired from the Miamiwww.sfbwmag.com October 2014 67 BEHIND THE MIC The entryway flows right through the building providing a sight line to Biscayne Bay. Dade County paramedics to help his uncle in his final days fighting ALS. Terek keeps me fitforlife. However during one of our Saturday afternoon workouts a few weeks ago something extraordinary took place. We always finish our workout at the pool. As we were getting ready to leave a couple of young children and their mother came down to attend a pool party. The 18-month-old boy ran right into the pool. He began to sink like a rock. His younger sister fully clothed jumped in to save him. They both started flailing around and began to drown. Terek jumped into the pool and lifted the little boy until I could pull him out of the pool. He then rescued his sister as well. Terek is a true hero. Finally I want to discuss where the next Brickell Avenue will be. I got lots of emails texts and face-toface feedback on this one. I profiled Coconut Grove Little Havana Little River Doral and downtown Fort Lauderdale but the final answer is that Brickell Avenue will not be replicated. Instead of looking for the next Brickell Avenue just go to the current one to see how it continues to evolve with new visions and designs. To hear more from each of these thought leaders go to www. FriedOnBusiness.com. An infinity pool appears to flow right into Biscayne Bay. 68 October 2014 www.sfbwmag.com Sometimes you just have to let your work speak for itself. After 6 years of continued growth FlashBanc is honored to be recognized as one of America s fastest growing companies and we owe it all to the South Florida market that gave us our start. Thousands of merchants locally and across the nation trust FlashBanc with their electronic payment needs. Join our growing family today. Credit & Debit Card Processing ApplePay-ready POS Systems Mobile & Wireless Processing Loyalty Marketing Solutions Custom Gift Cards Capital Funding Ph. 800-808-1622 www.flashbanc.com FlashBanc LLC is a registered ISO of Wells Fargo Bank N.A. Walnut Creek CA THE FAMILY OFFICE Powering How to build a family your bottom business success(ion) plan line BY STEVE GARBER right solution. right service. At Any time. About 90 percent of all businesses in the United States are owned or controlled by families but only 30 percent make it successfully to the second generation. Only 10 to 15 percent make it to a third generation and only 4 percent to a fourth. That s not only a potential calamity for many families but unfortunate for the entire economy family businesses are credited with up to 85 percent of the job creation in the private sector. I ve learned some of the key issues from growing up in a family business and also as a consultant to many family-owned businesses. It starts with Who gets what What shares What monies What roles What power Rights of gender (how politically incorrect ) age and lineage are usually the deciders. The eldest (traditionally male) offspring from the older partner usually wins the succession game. The succession decision-making process should look at financials legal implications the impact on customers and how well the decisions can be delivered. Good information powerful debate of the alternatives and anticipation of consequences need to be followed by respecting and trusting the roles of the team. Unfortunately that is usually deeply colored by child-like familial non-business perceptions. Teaching the next generation how to make decisions and letting them learn by taking action is the true beginning of shared power. Doing so comes with all kinds of emotional background and implications. SOME HELPFUL RULES 1. Separate business and family. Talk little or no business at family events. Talk little or no family at business events. 2. Train all your staff and hold them equally accountable. Steve Garber 3. 4. 5. 6. Establish standards for a meritocracy in your business. Who does the best job Recognize the bias you will likely have about family members. It is hard to see them as others do. Do you want them seen as your kid Or do you want them seen as really good at what they do Look for external unbiased feedback on your entire management and leadership team both for your ongoing leadership development and succession planning. Distinguish between a transfer of wealth and a transfer of power. Wealth may well be a right of birth and inheritance. Power is much more sustainable when it is earned. www.okgenerators.com 70 Steve Garber is director of Third Level Ltd. Contact him at 561.752.5505 or email him at sgarber thirdlevel.com. October 2014 www.sfbwmag.com 888 EAST LAS OLAS BOULEVARD FORT LAUDERDALE 954 462 8880 VALET PARKING AVAILABLE LEVINSONJEWELERS.COM SHOP ANYTIME ONLINE LAUREN TANNEHILL www.sfbwmag.com September 2014 71 Hedge Fund Association Symposium Opportunities & Trends Insurance Dedicated Funds and Structures If a safe secure transparent and tax efficient investment with a steady yield is of interest to you you should not miss this symposium. You are invited to join us on Thursday October 30th to learn more about the secure world of insurance company issued private placement life and variable insurance wraps. Panel discussion will include information about What leading fund managers offer in the form of wrapping investments with a private placement insurance product. Private Placement Life & Variable Annuity Wraps 101 . Insurance Dedicated Funds (IDFs) Various IDF Platforms Structures. The leading asset managers who use IDF wraps and platforms to provide the best market advantages to their most important clients. How your current investments can be wrapped and secured so that you can immediately begin to benefit from 100% tax deferred growth. Wisdom from leading insurance carriers IDF platform managers administrators and 3rd party experts. Thursday October 30 2014 Hilton Ft. Lauderdale Marina 1881 SE 17th St. Ft. Lauderdale FL 33160 3 00pm-3 30pm 3 30pm-5 00pm 5 00pm-6 00pm Registration Panel Discussion Questions & Answers One-on-Ones & Networking. Water Taxi to Ft. Lauderdale Boat Show Exclusive HFA Cocktail Party on Lady Linda Attend Boat Show 6 00pm 6 00pm-7 30pm 7 30pm This HFA Southeast Chapter Symposium is complimentary for HFA members managers and investors. Non-members and service providers will be accepted on a limited basis at 100 each. Space is limited. Please register at www.thehfa.org events or contact Lblock thehfa.org N S Nexgen Summit HFA Thought Leader Council TM g 72 September 2014 www.sfbwmag.com www.sfbwmag.com September 2014 73 74 PHOTOS BY KEITH DOUGLAS AND GONZALO VILLOTA September 2014 www.sfbwmag.com Jewel BROWARD CENTER FOR THE PERFORMING ARTS FINISHES ITS MAKEOVER ON THE RIVER www.sfbwmag.com September 2014 75 SPACES The new Porter Riverview Ballroom The Broward Center for the Performing Arts has hit the third and final act of a 58 million expansion and renovation even more than the center s original 56 million price tag. The moves will further accelerate the center s business which involve hosting more than 700 events and 700 000 visitors annually. Completion will have an invitation-only celebration as The Phantom of the Opera returns in November Phantom was the first Broadway show performed at the center when it opened in 1991. Other shows this season include Annie The Lion King Motown the Musical Pippin and Anything Goes. (For more info visit fortlauderdale.broadway.com season.) The first act of the expansion and renovation was completed in 2012. It included renovations to the 2 700-seat Au-Rene Theater including improved seating and upgraded sound systems plus the new Club Level which offers a private lounge open bar appetizers desserts and roomy seats. The second act was unveiled last fall. The lobby of the theater was renovated the Intermezzo Lounge was unveiled and the Peck Courtyard was updated. The lounge offers drinks and appetizers before performances and during intermission for a fixed price. The third act is seeing the completion of multiple areas The Huizenga Pavilion echoes the design of the main building with its use of sand colored exteriors red barrel tile The redone Waste Managment lobby accents and plenty of windows. It offers waterfront views on two levels with the 230-seat Porter Riverview Ballroom on the top floor. On the lower floor Marti s New River Bistro will offer modern American fare and indoor and outdoor seating overlooking the New River. The restaurant which was scheduled to open Oct. 5 will have an open to the public pre-theater pre-fix dinners before 8 p.m. Diners may also go on Open Table and make reservations for later in the evening. The restaurant will also be open Friday and Saturday evenings 76 October 2014 www.sfbwmag.com even if there aren t any shows. It will also have a brunch from 10 a.m. to 3 p.m. on Saturdays and Sundays. The Wendt Terraces provide a graceful transition between the river and the original building whose entry area is perched on a man-made hill. The terraces were designed by Dale Design Landscape Architecture of Massachusetts. The Von Allmen Plaza a port cochere arrival area by the Au-Rene Theater and the AmaturoTheater. The Rose Miniaci Arts Education Center on the west side of the building facing Avenue of the Arts (Southwest 7th Avenue). It includes the JM Family Studio Theater a 2 100-square-foot main education space and 3 000 square feet of classroom coaching and administrative space. More than 2.7 million students have utilized education programs at the Broward Center since its inception. Construction marked a notable partnership between Stiles and Miller Construction Co. two of the biggest names in Fort Lauderdale. The Broward Center was the first of the trio of urban performing arts centers in South Florida when it opened in 1991. Architects Scott Wilson and Scott Butler not only worked on it then while at Ben Thompson Associates but came back to work on the additions with their current firm of Wilson Butler. Wilson Butler which is based in Boston also has done a lot of work on theaters for Royal Caribbean International such as the engaging space on the Oasis class cruise ships. The Broward Center anchors the arts historical and entertainment district just west of downtown Fort Lauderdale along Southwest Second Street. The area is known for restaurants nightlife the Museum of Discovery and Science and the Riverwalk promenade which connects the area to downtown. While the center is a key part of the cultural scene it also has an annual economic impact of about 90 million. Marti s New River Bistro has modern American fare The Intermezzo Lounge was finished in the Second Act The Au-Rene Theater s improved seating and sound www.sfbwmag.com October 2014 77 78 September 2014 www.sfbwmag.com CHARITY David Landsberg with burial flags made for veterans by Goodwill Goodwill Job Creating Former Miami Herald publisher David Landsberg leads a 100 million charity that acts like a business BY KEVIN GALE About 19 years ago David Landsberg joined the board of Goodwill South Florida when the non-profit started inserting advertising flyers into the Miami Herald. Now he s adapted to leading Goodwill as CEO after leaving his position as publisher of the Herald. He has big shoes to fill since outgoing president and CEO Dennis Pastrana basically created the modern Goodwill in South Florida. To those who wonder why he made the move Landsberg says wanted a second career as a CEO and Goodwill is in essence a 100 million business. It has 2 800 employees 75 percent with disabilities. Goodwill last year was involved with 5 000 people finding jobs for 1 200 either inside or outside Goodwill. Almost all the rest are in training programs. One fl oor of the Goodwill headquarters is fi lled with about 300 workers making U.S. military uniforms and U.S. flags used in the burial of veterans. It s a reminder of how the Miami area was once a major player in the apparel industry. Goodwill s custodial division cleans 135 state federal and local government buildings in South Florida helped by government agency programs that focus on doing business with the disabled. Doing so is a win win for taxpayers because many of the workers could otherwise end up on government support Landsberg says. Goodwill is subject to regular wage laws except for a program that allows a small percentage of workers with a high degree of disability who are paid on productivity he says. Goodwill South Florida has Charity Navigator s highest www.sfbwmag.com October 2014 79 CHARITY David Landsberg on the factory floor at Goodwill of South Florida s headquarters LANDSBERG S BACK STORY David Landsberg says he was born in Baptist Hospital s maternity ward during its first year. Since then he has had three daughters born there as well. The only time he moved away was to study finance at the University of Florida. He later obtained an MBA at the University of Miami. He joined the Miami Herald in 1984 in the financial area and became controller eight years later. In 1995 he helped parent company Knight Ridder develop a financial services center for the Herald and its other newspapers. Landsberg twice used interim positions first as CFO and then as advertising director to get permanent positions. He then went on to become general manager and then publisher a position he had for eight years. His biggest event as publisher was a 50 million project to move the newspaper s headquarters from downtown Miami to Doral. Landsberg says he was happy the move was done on time and on budget. rating at four stars based on financial health results accountability and transparency. The model is to build an entrepreneurial business that helps put people with disabilities to work Landsberg says. It may be working here or ultimately working in private industry. We consider that an outstanding success graduating someone from Goodwill to outside employment. Goodwill is gearing up a 50 000-square-foot commercial laundry business that is targeting customers in the health care field. The laundry facility which is ultimately expected to provide 200 jobs in Liberty City can handle 40 million pounds of laundry a year and was recently operating at 15 percent capacity. The University of Miami Health System is its top customer. About 40 percent of Goodwill s operations involve the 32 retail stores and two outlets which have been transformed over the past eight years he says. All but about four stores are the modern variety of what we call a Goodwill Super Store. What you will find typically is a 15 000-square-foot store or more that is professionally laid out and designed with roomy aisles and is well lit and feels like you might be in a mini Target Landsberg says. Three months into his new career Landsberg says he loves his decision. 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