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Description: In This Issue: Heart Health, Digestive Health, 2015 Company Profiles, SOHO Expo Wrap-up ww Ne V w. w isit Vit W O am eb ur inR si eta te ile r.c om Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f FEBRUARY15 TABLEOFCONTENTS VOLUME 22 NUMBER 2 32 38 46 77 Features 32 Heart to Heart Retailers can educate consumers on supplement choices that help support a healthy heart. Columns 4 Off the Cuff 73 Supplement Science 75 Healthy Shopper 76 Product Spotlight 77 Health & Nutrition 79 Natural Medicine 38 Seeking Digestive Health & Wellness A wealth of information informed available on digestive health has more consumers examining natural solutions. 46 2015 Company Profiles To keep retailers informed as to the products and services they offer that sets them apart VR offers our company profiles. Departments 6 Hot Sellers 10 Behind the Counter 14 Trending Now 16 Industry News 26 NPA Update 28 SOHO Expo Wrap-up 30 Research Update 81 New Products 83 Off the Press 83 Advertiser Index 83 Industry Events 84 Back Talk Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 2 February 2015. Vitamin Retailer is published monthly and twice in October by Vitamin Retailer Magazine Inc. 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. Like Us On vitaminretailermagazine 2 VITAMIN RETAILER Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to xlear for info about this advertiser OFFTHECUFF Open for Discussion he word cancer is one of the most feared words in our vocabulary. Once spoken from a physician or oncologist the single word can simply turn the person on the receiving end s world upside down and most often leaves them with more questions than answers in seeking options support and treatment. Which is why a recent study out of the University of Texas MC Anderson Cancer Center in Houston TX published in the Journal of Clinical Oncology is so disturbing. The purpose of this national survey of U.S. oncologists was to explore their knowledge attitudes and practice patterns regarding herb and supplement use by their patients. This survey was initiated by the study s lead author Dr. Richard Lee medical director of the Integrative Medicine Program at the university with the strong belief that patients with cancer commonly use complementary and alternative medicine including herbs and supplements during cancer treatment. Here s the disturbing part. The survey found that less than onehalf of oncologists are initiating discussions with patients about herb and supplement use with many indicating a lack of knowledge and education as the primary barrier to initiating such discussions. Specifically the survey revealed that two out of three oncologists believed that they didn t have enough information about herbs and supplements to answer their patients questions. Of all the physicians surveyed (nearly 400 oncologists) 59 percent said they had no education on these products. 4 VITAMIN RETAILER 1994 ea t ng 20 Y CelebraEixcellence f o rs 2014 T A lack of knowledge and education These are oncologists-- the very people cancer patients put their trust in when determining treatment options. According to background information in the study those diagnosed with cancer often turn to herbs and supplements in an attempt to improve their health and or cope with their symptoms. In fact 86 percent of the physicians in the survey stated that within the past year they had provided chemotherapy for patients who admitted taking herbs and supplements. According to the American Cancer Society (ACS) herbs and supplements can contain active ingredients that might cause harmful interactions with standard cancer treatments or can affect how chemotherapy drugs are absorbed and metabolized by the body. Yet no discussion with patients Further while potentially harmful interactions with standard cancer treatments is more than enough reason for oncologists to open the dialogue with patients there are also vitamins and supplements that may support the fight against cancer by helping to maintain a strong immune system lessen fatigue or simply help with some of the side effects of chemotherapy treatments such as nausea and vomiting. Vitamin D garlic antioxidants mushroom products ginger and iron among others may all have positive impacts on cancer patients lives once they have been diagnosed. But of course these supplements need to be discussed with a physician before taken by the patient. Finally the study concluded that improving physician education about herbs and supplements might facilitate more physician-patient communication about this most important topic. And not a moment too soon. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Roy Kieffer Sales Manager RoyK Advertising Gary Pfaff Sales Associate GaryP Editor-in-Chief Daniel Breeman DanielB Managing Editor Janet Poveromo JanetP Associate Shari Barbanel Editor ShariB Assistant Cristina Goodwin Editor CristinaG Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Mark Becker Gene Bruno MS MH Michael T. Murray ND Circulation Yoko McSweeney Manager General VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Back Issues See the Table of Contents page for price and order information. WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to reddremedies for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a rotating Retailer Advisory Board of participating stores. NORTHEAST SOUTHEAST EARTHLIGHT NATURAL FOODS Stroudsburg PA VITAMIN MINERAL SUPPLEMENT Plant Protein Powder in Vanilla by PlantFusion SPECIALTY SUPPLEMENT Udo s Choice Adult s Probiotic by Flora HERBS BOTANTICALS Sambucus Original Syrup by Nature s Way FUNCTIONAL FOOD BEVERAGE Gingerade by GT s Kombucha PERSONAL CARE Lavender Essential Oil by Aura Cacia HOT PRODUCT OF THE MONTH Apple Cider Vinegar by Bragg ROSE PETAL S NATURAL FOODS & SUPPLEMENTS INC. Thomaston GA VITAMIN MINERAL SUPPLEMENT Multi-Vitamin and Mineral by Life s Fortune SPECIALTY SUPPLEMENT Horny Goat Weed Complex by Regal Labs HERBS BOTANTICALS Turmeric Root Extract by Solaray FUNCTIONAL FOOD BEVERAGE Millet Bread by Deland Bakery PERSONAL CARE The Natural Miracle Shampoo and Conditioner by Tate s HOT PRODUCT OF THE MONTH Natural Calm by Natural Vitality MIDWEST CENTRAL CONNOR HEALTH FOODS Waco TX VITAMIN MINERAL SUPPLEMENT Multi-NRG by Good Earth SPECIALTY SUPPLEMENT Ubiquinol by Bluebonnet Nutrition HERBS BOTANTICALS Oregano Oil by Bluebonnet Nutrition FUNCTIONAL FOOD BEVERAGE Power Greens by NuMedica PERSONAL CARE Spry Tooth Paste by Xlear HOT PRODUCT OF THE MONTH Curamin by Terry Naturally THE SUNSPOT NATURAL MARKET Kokomo IN and Mineral with Food Concentrates by Sunspot Natural Market Paw Paw Cell-Reg by Nature s Sunshine Bulk Turmeric Root Powder by Frontier Organic Coconut Chia Powder by Sunspot Natural Market Sea Buckthorn Cleansing Face and Body Bar by Sibu Chocolate Sunflower Seed Almond Butter by Wild Friends VITAMIN MINERAL SUPPLEMENT Life Essentials Multi-Vitamin SPECIALTY SUPPLEMENT HERBS BOTANTICALS FUNCTIONAL FOOD BEVERAGE PERSONAL CARE HOT PRODUCT OF THE MONTH NORTHWEST FIRST ALTERNATIVE NATURAL FOODS CO-OP Corvallis OR WEST ELK GROVE VITAMINS Elk Grove CA VITAMIN MINERAL SUPPLEMENT Simply One by Super Nutrition SPECIALTY SUPPLEMENT CuraMed by Terry Naturally HERBS BOTANTICALS StressCare by Himalaya FUNCTIONAL FOOD BEVERAGE Protein Bar in Chocolate by Greens Plus PERSONAL CARE The Natural Miracle Conditioner by Tate s HOT PRODUCT OF THE MONTH Curamin Extra Strength by Terry Naturally VITAMIN MINERAL SUPPLEMENT Natural Calm by Natural Vitality SPECIALTY SUPPLEMENT RAW Probiotics Women by Garden of Life HERBS BOTANTICALS Curamin by Terry Naturally FUNCTIONAL FOOD BEVERAGE RAW Fit Protein by Garden of Life PERSONAL CARE Zum Bar Goat s Milk Soap by Indigo Wild HOT PRODUCT OF THE MONTH Ultimate Omega by Nordic Naturals Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to nordicnaturals for info about this advertiser Go to supernutrition for info about this advertiser BEHINDTHECOUNTER Behind the Counter is a monthly column profiling successful natural product retailers. Online Prices Brick-and-Mortar Base wner of Freddies Nutrition Fred Evaristo opened his Sahara Avenue location almost 16 years ago in Las Vegas NV. As a young adult Evaristo s plans included attending medical school although his passion was in nutrition he said. After graduating with a pre-med degree he made the switch and decided to open Freddies Nutrition followed by another store in town (on Flamingo Road) soon after. Both locations include 40 percent sports nutrition and 60 percent vitamins with their Sahara location spanning approximately 2 300 square feet. We also run our website out of this location he noted. Included in the vitamin section are HBA and organic products and Evaristo who is considering adding private label vitamins to the line will closely monitor customers responses to the new items. The store carried its own private label protein although the brand-name labels were more popular to consumers Evaristo revealed. There were four flavors and people loved it he said but I found that the educated shoppers wanted a brand that they recognized that they see in other stores. (LAS VEGAS NV) FREDDIES NUTRITION O Why Compete With similar competitors in close proximity including Sprouts Trader Joe s and Whole Foods Evaristo said he focuses on the store s strengths--customer service online pricing free samples and the convenience of shipping products directly to the customer. The nutrition industry has seen immense changes regarding slim margins on the web he said adding that he gave in and figured if you can t beat them join them. In 2014 the profit margin of this worldwide product-shipping store was about 33 percent he noted. Last year we adopted online pricing in our stores in order to compete with Amazon and other online retailers. Online consumers at always find deals--low pricing and free shipping on orders over 49. Evaristo noted that the site offers unadvertised pricing in the shopping cart due to MAP (minimum advertising price) policies by many manufacturers. Although the website offers many opportunities for Freddies Nutrition Evaristo encourages customers to purchase products in his stores. We re trying to bring brick and mortar back by offering products at the same price as online (or less in some cases). There s another advantage. He believes that by shopping in the store customers not only get their products that day but with a smile and customer service he added. Freddies Nutrition is also proactive on social media platforms--the most inexpensive way to advertise your company according to Evaristo. Customers can find the store on Instagram which is updated daily as well as on Google and Yelp web pages. Evaristo explained. We ve helped him learn what matters most in his diet and he frequently visits us to restock on supplements and is always grateful for the support. He looks and feels better each time we see him What s Ahead in 2015 In the future Evaristo predicted continued growth of the healthy lifestyle trend rather than just wanting to look fit he said referencing the recent ban on pro-hormones. Similar to legal steroid-like compounds popular with muscle builders pro-hormones he explained could cause risk of damage to the heart and liver. The spread of education about the industry leads people to learn more about which products are effective what is safe and how to properly reach their goals. And the same goes for non-GMO (genetically modified organisms) products in the market he said. Over the past decade studies showed that GMO products were linked to various health issues. Many reputable brands have become aware of the non-GMO trend and have gone as far as to place a label on the front of the package. Freddies Nutrition and Evaristo will continue to establish their stores in Las Vegas and will continue to build their presence online and with social media. And just as customers have been with the store for the last 16 years the team looks forward to gaining the loyalty of future customers. We have a wonderful staff with a passion for the industry he concluded. We genuinely enjoy what we do and love working with people and helping them reach their nutritional goals. A Helping Hand Freddies Nutrition prides itself on its loyal customers many of whom have been shopping at the store since its opening. Aside from competitive pricing Freddies Nutrition s employees must be well-versed in nutrition as well as dedicated caring and capable of adapting to new trends. We don t hire people looking for a job Evaristo said but instead recruit and train nutrition experts who continually learn and keep up with research and new products in the industry. The staff is also proud of the impact its dedication can have on its customers lives. For example recently a customer had lost his father to a health-related issue that may have been resolved with better nutrition. This led our customer to make a commitment to make positive changes in his diet and exercise regiments Fred Evaristo (right) and staff 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to cvc for info about this advertiser Go to evalar for info about this advertiser TRENDINGNOW Curcumin is a Top Seller at Retail BY SHARI BARBANEL which speaks to its popularity among customers as well as in the media and scientific community. Our customers have heard a lot about curcumin in their own research on supplements she said. Others try it based on what they learn about the product in our stores and decide that they like how they feel taking curcumin supplements. Curcumin whether by itself or as part of another formula is our most popular herb. it useful both therapeutically and as a daily supplement to combat disease. There s a reason why this compound has been used for hundreds of years in Eastern medicine said Nicholas Young a postdoctoral researcher in rheumatology and immunology at Ohio State and lead author of the study. And this study suggests that we have identified a better and more effective way to deliver curcumin and know what diseases to use it for so that we can take advantage of its anti-inflammatory power. In the study researchers mixed curcumin powder with castor oil and polyethylene glycol in a process called nanoemulsion (think vinaigrette salad dressing) creating fluid teeming with microvesicles that contain curcumin. This process allows the compound to dissolve and be more easily absorbed by the gut to enter the bloodstream and tissues. Feeding mice this curcumin-based mixture shut down an acute inflammatory reaction by blocking activation of a key protein that triggers the immune response. The researchers were also the first to show that curcumin stops recruitment of specific immune cells that when overactive are linked to such problems as heart disease and obesity. We envision that this nutraceutical could be used one day both as a daily supplement to help prevent certain diseases and as a therapeutic drug to help combat the bad inflammation observed in many diseases Young said. The distinction will then be in the amount given--perhaps a low dose for daily prevention and higher doses for disease suppression. The future of curcumin looks bright in the natural health category and according to Billingslea curcumin is becoming the vitamin D of the herbal world. Sometimes as I go through my daily emails with their multitude of headlines about supplements she concluded it seems like the two products are running neck and neck as far as having studies done on them and the results being reported for a variety of potential benefits. VR urcumin products continue to jump off shelves at natural health food stores. A spice made from grinding the roots of the Curcuma longa plant which is native to India and Indonesia turmeric has been used in food and traditional Indian medicine for thousands of years. Curcumin the active ingredient in turmeric gives it its bright yellow coloring and is a powerful antioxidant and offers anti-inflammatory benefits. Inflammation is a major factor in just about every aspect of health and chronic inflammation contributes to a number of health issues including heart disease cancer Alzheimer s disease and diabetes among others. According to the University of Maryland Medical Center curcumin may help to relieve symptoms of osteoarthritis a condition characterized by inflammation pain and stiffness of the joints. Curcumin has such a variety of benefits that it seems like just about anyone who wants to make up for nutritional gaps in their diets could benefit from this supplement said Ramona Billingslea marketing manager of Betsy s Health Foods which has two locations in Houston TX. It is a super antioxidant. It encourages the body to have a balanced inflammation response. It supports healthy connective tissue. It supports brain and heart health. Billingslea noted that Betsy s carries approximately 25 to 30 products that contain curcumin and that the staff recommends curcumin to customers for joint support antioxidant support normal heart health support and general immune support. Further she noted that although there are a number of formulas that use curcumin in their ingredients curcumin sells the best all on its own C Curcumin has such a variety of benefits that it seems like just about anyone who wants to make up for nutritional gaps in their diets could benefit from this supplement. Ramona Billingslea marketing manager of Betsy s Health Foods Expansive Research While curcumin may have remained under the radar for many consumers until recently a number of studies have shown the wide range of benefits that curcumin offers. Even though turmeric curcumin has only come to national attention in the last few years we know that there have been clinical studies on this herb for more than two decades revealing a variety of health benefits Billingslea noted. Also we know that turmeric has traditional uses that date back centuries. In a recent study that was published in November 2014 in the journal PLOS ONE Ohio State University scientists investigated whether enabling widespread availability of curcumin s biological effects to the entire body could make 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to essentialformulas for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 DanielB Americans Committing to Vitamins in 2015 new online survey by Harris Poll on behalf of the Council for Responsible Nutrition (CRN) found that Americans are making a promise to take their vitamins in 2015. The survey which was conducted last month lasted two days with 2 021 participants ages 18 and older. Participants were asked to select (all that apply) health and wellness habits they are committing to in 2015 and in fact taking vitamins was listed as one of the top five (47 percent) along with drinking enough water (72 percent) eating healthy healthier in general (66 percent) getting more physically active (62 percent) and A getting more sleep (49 percent). With the hectic nature of our lives we don t always eat what we know we should eat. And while we should continue to focus on getting the healthiest diet adding a simple multivitamin supplement presents an easy affordable and safe way to help ensure we get the nutrients we need said Duffy MacKay ND senior vice president scientific and regulatory affairs CRN. Harris Poll stated that the survey shines light on real life and the lack of nutrition in Americans diets. However it is a positive indicator that people are more aware of their poor eating habits and how vitamin supplements can help support a healthy diet. For more information call (202) 204-7684 or visit NPA to Host 18th Annual Natural Products Day he Natural Products Association (NPA) recently announced that it will hold its 18th Annual Natural Products Day on March 24 in Washington D.C. Natural Products Day is an advocacy event where NPA members and industry stakeholders team up with their senators and representatives to discuss issues affecting the natural products industry and their consumers. The event is free of charge and the NPA will organize meetings with the industry s leading legislators prior to the event where they will discuss how industry officials can make an impact on Capitol Hill. Registrations will include a Welcome to Washington breakfast where attendees will become up-to-date on the most current legislation affecting the natural products industry. In addition the NPA staff and outside lobbyists will provide information and interaction on how to best educate senators or representatives on industry topics. Following the breakfast Natural Products Day will give attendees the opportunity to sign-up to connect and establish relationships with members of Congress and staff to T discuss timely issues and provide solutions to support the industry. Concluding the event a Congressional Awards Reception will be held for lawmakers legislative staff and participants where members of Congress will receive recognition for their support of the natural products industry. The event is yet another opportunity to further solidify relationships with policy makers and congressional staff announced the NPA. In addition The Natural Products Association Political Action Committee (NPA PAC) which gives members a unified voice to effectively take part in congressional affairs and support candidates and the industry s Capitol Hill allies will be hosting an evening reception for attendees the eve of the conference in order to gain support for NPA s advocacy efforts while growing the industry s influence on key legislators. While the natural products industry has seen many legislative and regulatory successes over the last few decades there is plenty more work to be done and we cannot sit by and wait to see what happens said NPA CEO Daniel Fabricant PhD. Natural Products Day offers the biggest first step in affecting change which is what our industry needs most right now. We won t be victims of our own apathy. Natural Products Day is a key step with which we must speak up together to ensure our goals are met. With a freshman class of senators and representatives entering Congress this January the industry must come together to get in front of these new lawmakers and educate them about our industry s most pressing issues. We have a very promising opportunity to cultivate new industry champions while also educating returning members of Congress and speaking directly with lawmakers who oversee our industry. For more information call (202) 223-0101 or visit 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to lifeextension for info about this advertiser INDUSTRYNEWS FDA Orders Health One Pharmaceuticals to Recall Supplements ealth One Pharmaceuticals Inc. a California-based dietary supplement manufacturer and its President and owner Richard S. Yeh was ordered by U.S. District Judge Beverly Reid O Connell of the Central District of California to consent decree of permanent injunction. The mandate requires the company under FDA (U.S. Food and Drug Administration) supervision to recall as well as destroy all supplements that were manufactured prepared packed labeled held or distributed between September 1 2011 through January 15 2015. In addition the complaint filed also made aware that Health One H Pharmaceuticals products were not labeled properly since it did not list the common or usual names of all the ingredients. The FDA sent the company a warning letter on March 28 2012 stating that they have violated FDA s current good manufacturing practice (cGMP) requirements including failure to perform tests to verify the identity of dietary ingredients used to manufacture the supplements failure to establish appropriate manufacturing controls and failure to maintain clean and sanitized equipment. When a company puts consumers at risk the FDA will take action to protect public health said Melinda K. Plaisier FDA associate commissioner for regulatory affairs. Our goal is to ensure that consumers have access to dietary supplements that meet federal standards for safety and quality. The dietary supplement company needs the FDA s permission to hire an independent expert to asses whether the firm is in compliance with cGMP requirements in order to continue operation. After they need to file reports stating their compliance with FDA manufacturing regulations biannually for five years or more. For more information call (888) 463-6332 or visit Prop 65 Amendment Draft Includes AHPA Recommendations alifornia s Office of Environmental Health Hazard Assessment (OEHHA) has created a draft regulatory language to amend Proposition 65 warning label regulations with several AHPA recommendations. The draft would repeal the current regulations that govern the provision of clear and reasonable warnings under California law and AHPA s recommendation to include dietary supplements under the definition of food. OEHHA s Proposition 65 regulatory language also maintains separate definitions for label and C labeling recommended by AHPA. AHPA and its members that do business in California appreciate the OEHHA s efforts to improve Proposition 65 warnings to ensure consumers receive useful information said AHPA President Michael McGuffin. However the latest draft leaves much room for improvement and AHPA will continue to push for meaningful changes that will benefit consumers and businesses he said. AHPA had opposed a previous proposal requiring companies to submit information about the chemicals to OEHHA for posting to a website since it wouldn t have provided useful information to their consumers. Also the draft language did not include a proposal to use the international health hazard symbol on their warning labels as well as the chance that would cause unwarranted concern for consumers. OEHHA requires warnings for reproductive toxins and AHPA is trying to add another labeling option by adding warnings to their labels. For more information call (301) 588-1171 or visit Sprouts to Open First Stores in Tennessee and Missouri S prouts Farmers Market (Phoenix AZ) announced plans to open its first stores in Tennessee and Missouri in spring 2015 as well as eight additional locations to its growing roster of healthy grocery stores. New Sprouts stores scheduled to open in the second quarter of 2015 include Fort Worth TX Hoover AL Kansas City MO Lakeland TN Lawrence KS Owasso OK Peoria AZ San Rafael CA and Smyrna GA Wheat Ridge CO. Each store will bring approximately 100 jobs to each town. Go to michelles for info about this advertiser 18 VITAMIN RETAILER Sprouts offers consumers a complete healthy grocery store experience featuring fresh produce bulk foods dairy meat and seafood bakery vitamins and supplements and more according to the company. Shoppers will find an abundant selection of fresh fruits and vegetables and barrels of wholesome grains nuts and sweets. The stores showcase fresh-baked goods eclectic beer and wine and thousands of natural organic and glutenfree groceries. Sprouts on-site butchers help customers with special cuts of meat or seafood or homemade burgers and sausages. The vitamin department carries thousands of top-quality sensibly priced vitamins natural remedies functional food lifestyle support and herbal supplements. Sprouts knowledgeable service and low prices offer customers a unique shopping experience the company stated. For more information call (888) 577-7688 (888) 5-SPROUT or visit WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to nowsolutions for info about this advertiser INDUSTRYNEWS CRNF Pledges Commitment to NAD Self-Regulatory Program T he Council for Responsible Nutrition Foundation (CRNF) announced it has pledged grants totaling over 2.1 million to the National Advertising Division (NAD) a service of the advertising industry and the Council of Better Business Bureaus (CBBB) that will extend through 2017. The NAD selfregulatory program monitors advertising for dietary supplements. CRNF President and CEO Steve Mister stated that self-regulation is the hallmark of a mature industry and CRNF s member companies continue to support this initiative since they understand that truthful and accurate advertising levels the playing field for honest advertisers therefore consumers. The CRN Foundation is to be congratulated for its courage in stepping forward to financially support the transparent self-regulation of advertising claims made in dietary supplement advertising said C. Lee Peeler president and CEO of the Advertising Self-Regulatory Council and executive vice president National Advertising Programs CBBB. The dietary supplement NAD program completed more than 200 advertising challenges last June in addition to the continual growth over the past eight years and allowed NAD to hire an attorney specializing in the dietary supplement category. It s an important vehicle for CRN its members and other companies in the industry to play a key role in selfregulation supporting a marketplace where consumers can be more confident in the truth and accuracy of advertising claims for dietary supplements said Mister. We urge all industry stakeholders--not just CRN member companies--to remain involved and supportive of the program. If you see a supplement ad that s misleading or untruthful or that includes claims that can t be substantiated file a competitive challenge with the NAD. For more information call (202) 204-7684 or visit NPA Welcomes 13 New Members T he Natural Products Association (NPA) welcomed 13 new members to the organization in December 2014. These members are part of more than 180 companies that have joined NPA since Daniel Fabricant PhD rejoined the association to become CEO and executive director earlier in the year. The new members include Custom Essence (Somerset NJ) Scorpion Sales & Ent. LLC (El Paso TX) Elliott Organics Inc. (Wheatley Heights NY) dicentra (Toronto Canada) Natural Grocers (Lakewood CO) BioPQQ (New York NY) A Healthy Alternative LLC (Jamaica NY) Best Life PharmaNaturals (Tempe AZ) Nanosphere Health Sciences (Greenwood Village CO) RKL Consulting (Los Angeles CA) Strictly Gluten Free (East Northport NY) Jacobs Compliance Services (Vista CA) and Nature s Pharm (Lafayette IN). Each new member makes a difference for our organization and the industry as a whole contributing to NPA s advocacy regulatory education and communications efforts intended to protect and grow the natural products industry Fabricant said. We look forward to working with both new and returning members on the issues facing our industry in 2015. For more information call (202) 223-0101 or visit 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to naturalvitality for info about this advertiser INDUSTRYNEWS Dietary Supplements Can Support Winter Immune Health ccording to the Council for Responsible Nutrition (CRN) 25 percent of all adults consume a dietary supplement to support immune health. And that s especially important during the winter months when the immune system can weaken. Duffy MacKay ND senior vice president scientific and regulatory affairs CRN explained that the immune system is the body s defense mechanism--meaning the stronger the immune system the healthier you are. The winter months can significantly weaken the immune system and make it more likely for individuals to get sick. There are a variety of supplements A that can help the body regain health. For example studies have found that zinc has proven properties that help the immune system especially in the elderly. As we age our bodies do not absorb nutrients as well as they used to--and zinc is one of those nutrients-- so supplementing ensures the body is getting enough of what it needs to stay well MacKay said. Certain dietary supplements provide the body with key nutrients that can support the immune system. Other than vitamins and minerals botanical dietary supplements such as elderberry garlic and astragalus have the power to strengthen the immune system in people of all ages. Probiotics and dried fermentate are also known to help adults stay healthy during the cold season. During the winter months our immune systems can weaken which means we are more susceptible to getting sick MacKay said. By providing relief he offers patients dietary supplements in addition to their health and wellness routine. Although it may not be the silver bullet or intended to be taken as a substitute dietary supplements have the ability to support immune health. For more information call (202) 204-7684 or visit Trace Minerals Research Enters Sports Nutrition Market tah-based Trace Minerals Research (TMR) has announced it will be entering the sports nutrition market with its cleanfit line of sports nutrition. The new line will include pre- and post-workout products that have no artificial colors flavors or sweeteners are non-GMO and made for athletes that know that clean supplements are essential for heightened performance according to the company. U Sports nutrition has always been a market in which we thought we could thrive and we feel like now is the perfect time to dive in to this industry said Dave Chambers national sales manager for TMR. We re already known in the industry as having one of the premiere lines of performance electrolytes that are manufactured under strict good manufacturing practices (GMP) with the highest quality ingredients but now we want to expand that line to include clean sports nutrition and workout products for elite athletes who want to take their training to the next level. Along with their other products the company will offer its Feel the Difference or Your Money Back satisfaction. For more information call (800) 624-7145 or visit THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights April May 3 11 15 ad closing 4 2 15 ad closing Special Report Non-GMO Where Are We Now Science of Supplements Summer Issue Free article for all full page advertisers. Our 2015 Media Planner Is Now Available At 2015-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Roy Kieffer at 719-358-9838 e-Mail RoyK Gary Pfaff at 732-432-9600 ext. 107 e-Mail GaryP 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to herbatint for info about this advertiser INDUSTRYNEWS Industry Veterans Join Forces for Vista Ventures Services D avid Kulow president of Vista Ventures Services (Weston MA) and Adam Goodman president of Nature s Supplement Brokers Brand Development have entered a joint venture under the Vista Ventures name. We look forward to working with companies that have high-quality products or services and whose mission is to help people live more healthful lives Kulow said. Kulow and Goodman have more than 50 years of combined experience at the natural products arena. They ve worked together in various settings for over 20 years. The combined companies will focus on helping well-positioned naturally oriented companies with sales management distribution expansion marketing development strategic planning financial analysis and entrepreneurial coaching. Our combined efforts can now provide a wide array of services that each alone was unable to provide Goodman said. For more information call (781) 398-2238 or email info Global EFA Market Will Reach 4 477.8 Million by 2020 ublished by Persistence Market The Global Market Study on Fatty Acids Supplements Marine Oil Segment to Witness Highest Growth by 2020 found that the global fatty acids supplements market was valued at 1 912.0 million in 2013 and is expected to grow at a CAGR of 13.1 percent from 2014 to 2020 reaching an estimated value of 4 477.8 million in 2020. In terms of value the global fatty acids supplements market grew from USD 1 430.0 million in 2010 to USD 1 912.0 million in 2013 at a CAGR of 10.2 percent. In terms of volume the global fatty acids supplements market grew from 88.5 million tons in 2010 to 119.4 million tons in 2013 at a CAGR of 10.5 percent. In the recent years consumers have become more conscious of their diet intake. Fatty acids such as omega-3s offer various health benefits. Omega-3 fatty acids comprise of acidic contents such as eicosapentaenoic acid (EPA) docosahexaenoic acid (DHA) and alphalinolenic acid (ALA) which helps the body synthesize these acids for regular metabolic activities. Urban fast-paced lifestyles plus the aspiration to stay fit draws consumers to P omega-3 fatty acids. The urban population is expected to increase from 3.4 billion in 2009 to 6.3 billion in 2050 in addition to the growing number of Baby Boomers as main consumers. According to the Population Division of the United Nations Department of Economic and Social Affairs (UN-DESA) there were 841 million people over the age of 60 in 2013 unlike 1950 with only 205 million. North America is the largest market for fatty acids supplements globally because of the increase of the omega-3 industry in Europe in addition AsiaPacific is the fastest growing and emerging market for omega-3s. Countries such as India and China have high birth rates which may boost the demand for omega-3 ingredients in infant formula at the maximum in India around 22 percent followed by China at 12 percent in the Asia Pacific region. Among the regional segments the North American fatty acids supplements market (largest market in 2013) increased by 9.2 percent CAGR during 2010 2013 to reach USD 688.3 million in 2013. The global fatty acids supplements market is highly consolidated with the top five companies holding 75 percent market share. DSM leads the market followed by Epax AS and Croda Health Care. For more information call (646) 568-7751 or visit You re Hired Sheldon Baker of the Baker Dillon Group has joined the American Herbal Products Association Sheldon Baker (AHPA) as vice president of strategic engagement. In the new position his primary responsibilities will be maintaining and expanding AHPA s membership managing AHPA s member meetings and educational activities creating brand strategies to further promote AHPA and its work and AHPA s participation in herbal industry activities relevant to the membership. Georgia-based Axiom Nutraceuticals a contract manufacturer named Jeffrey Hendricks MD as chief medical advisor. He will provide support to nutritional distributors in the development formulation and creation of dietary supplements. Nature s Sunshine Products Inc. (Lehi UT) announced that Hani Charles Soudah MD PhD has joined Nature s Sunshine Products (NSP) Medical and Scientific Advisory Board. Soudah will assist with research activities educate and train NSP and Synergy Worldwide distributors and speak at various events. 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to lilyofthedesert for info about this advertiser NPAUPDATE Leading Industry Association Speaks Directly to Vitamin Retailer s Readers The 114th Congress Who to Watch he first day of a new Congress is somewhat similar to the first day of school. There s a buzz in the air as the newbies arrive learn the ropes and quickly figure out who is friend and who is foe. Just like in school Congress has its returning folks as well--those who are wellknown for their accomplishments and those who are still looking to make their mark. Whether a lawmaker or a student one thing is for sure what is done in the first 100 days--or semester--will have a significant impact on his or her success. The same is true for trade associations and the industries they represent. With the 2016 presidential election cycle slated to start earlier than ever (think summer 2015) trade groups will only have a limited number of months to capture legislators attention. The Natural Products Association (NPA) has been moving at a fast and furious pace since the 114th Congress took office meeting with members working on legislation and ensuring our voice is heard on Capitol Hill. As you know we recently said goodbye to one of our biggest supporters and longtime friends Sen. Tom Harkin (D-IA) who chose to retire at the start of this year. Sen. Harkin is an irreplaceable ally and it may prove challenging to find another champion as steadfast and pioneering as he. But there are certainly some in Congress who have spoken up on our behalf and taken a passionate interest in our issues. We look forward to working with both new and returning friends this year. Sen. Orrin Hatch (R-UT) As we congratulate Sen. Hatch in his new positions as President pro tempore of the U.S. Senate and chair of the Senate Finance Committee we can also appreciate having one of our staunchest supporters in such highpowered positions on Capitol Hill. Just as with Sen. Harkin Sen. Hatch has gone above and beyond for the natural products industry giving a voice to our issues in Congress including as a lead author for the Dietary Supplement Health and T Education Act (DSHEA). We look forward to continuing our work with him in the coming years in his new leadership role. Rep. Frank Pallone (D-NJ) This longtime industry supporter won the ranking member seat on the Energy and Commerce (E&C) Committee defeating Rep. Anna Eshoo (D-CA) in a 100-90 vote. Since the E&C Committee is the committee of jurisdiction for the Food and Drug Administration (FDA) it s crucial for us to have someone like Rep. Pallone who is extremely knowledgeable about our industry in the ranking member position. Rep. Jason Chaffetz (R-UT) Rep. Chaffetz has taken on a new role this year after being selected by House leadership to chair the Oversight and Government Reform Subcommittee on National Security one that will be of great importance to our industry. In this role Rep. Chaffetz will play a major role in overseeing how the government carries out its duties particularly when it comes to the regulatory agencies for our industry. Sen. Dean Heller (R-NV) One of our newer industry friends Sen. Heller serves on the Commerce Science and Transportation Committee in the Senate. He also took part in the subcommittee hearing in June of last year regarding advertising of weightloss products as an advocate for safe effective products which demonstrated shared values to our industry. Sen. Heller could be a major asset to the natural products industry. Sen. Martin Heinrich (D-NM) Sen. Heinrich our keynote speaker at last year s NPA Natural Products Day has shown a strong commitment to our industry in the past as a member of the Congressional Dietary Supplement Congress. The Senator has indicated interest in being the next Sen. Harkin for our industry though he would have some very large shoes to fill. We look forward to working with him on industry issues and further cultivating the relationship between Sen. Heinrich and industry. Rep. Kathleen Rice (D-NY) While Rep. Rice is new to Capitol Hill she has shown continued interest in our cause. NPA has had some very good meetings with this new Congresswoman even prior to her election and we will continue to focus on building our relationship with her office and hopefully ensuring a future champion for our industry. The allies listed here are just a smattering of the friends we have on Capitol Hill and we ll be looking to grow our list as we also aim to double the number of members on the Congressional Dietary Supplement Caucus the bipartisan and bicameral group of legislators that seeks to enhance legislative attention to the role of dietary supplements in health promotion as well as the regulations affecting the industry. While NPA will continue to meet with legislators in the new Congress-- including those on both sides of industry issues--we can t do it without you. The best way to inform lawmakers on our industry s issues is to get face-to-face with them and NPA s Natural Products Day offers the perfect opportunity to do just that. The 18th Annual Natural Products Day will be held March 24 and with a new Congress in session and a White House administration about to come to an end it s extremely important that retailers come out and voice their industry concerns. Don t miss out on the chance to sit down with the new kids on the block--and the familiar faces-- and help ensure our industry issues are a priority in 2015 and beyond. Dan Fabricant PhD Executive Director and CEO Natural Products Association 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to ajinomoto for info about this advertiser SOHOEXPOWRAPUP SOHO EXPO Celebrates 43 Years Seminars awards new products on display. CurQlife from Earth s Creation is a natural anti-inflammatory containing curcumim that allows for a 48-fold increase in curcumin bioavailability into the body for optimized joint health. Probiotic-10 Sticks with Insulin from NOW Foods offers healthy intestinal Flora in convenient new stick packs for anywhere anytime probiotics. Maqui Delphinol vegetarian caps from HP LifeScience offer antioxidant support as well as healthy blood glucose and eye support. Honey Dew Plus Manuka Honey from Ndal Manufacturing Industries is a ManukaGuard Formula made from 75 percent honey dew honey and 25 percent Manuka Honey and is designed to provide gastrointestinal support. The product can be used as a natural sweetener or added tow warm water tea coffee or eaten as a daily good health regimen. AMPK Activator from Life Extension is a specialized dual-extract formulation that supports AMPK activation for health optimization. The natural formula supports AMPK enzymatic activities required to safely support a more youthful cellular environment. CalorieMate veggie tablets from Mushroom Wisdom supports healthy weight control by combining Tremella mushroom with L-carnitine and Phase 2 all-natural non-stimulant while kidney bean extract as part of the company s HeathMate line of supplements. past presidents of SENPA. Sharon Sherman of PetGuard was a recipient of SENPA s 2014 Annual President s Award in a special presentation held outside the exhibit hall. The individual or company is honored for making a long-time contribution to the natural products industry and beyond commercial success. Sharon s outstanding history in the industry started in 1972 as a retailer and is best known for cofounding PetGuard in 1975 said SENPA s Greenway. It s time to open the exhibit hall at SOHO Expo. C elebrating 43 years the 2014 SOHO EXPO held December 4-7 in sunny Orlando FL and sponsored by the Southeast Natural Products Association (SENPA) brought the unofficial end to the 2014 trade show calendar for natural foods and health-related product manufacturers suppliers and retailers. And there was much more to do and see at the show held at Gaylord Palms Hotel and Convention Center than simply a pit stop between Expo East and upcoming Expo West in Anaheim CA in March. Education programs and vendorsponsored sessions including 32 speakers who covered a variety of hottopic industry subjects including Separating Fact from Fiction Dispelling the Top Ten Nutritional Myths Dr. Michael Murray ND The Five Keys to Optimum Women s Health Dr. Marita Schauch ND NPA GMP Program two-day course and Natural Products Association Where Industry Unites the Benefits of Membership Daniel Fabricant PhD CEO of NPA. Additionally more than 2 800 attendees visited the exhibit floor which was home to 348 booths with 367 companies showing a diversified mix of foods and supplements. Here is a small sampling of some of the newer offerings 28 VITAMIN RETAILER Shanon Sherman of PetGuard (left) accepts congratulations from SENPA s President Karen Greenway on winning the 2014 Annual President s Award. Celebrations and Awards SENPA honored Carylene Walker for her 40 years with the Southeast Region during the annual President s Party. The Oscar program performed by Karen Greenway president and Michelle DuFresne also included Sharon has tirelessly contributed to the industry through volunteering on both NPA and SENPA boards. Under her guidance at PetGuard she was the first to bring USDA Certified Organic pet food to the marketplace and she worked extremely hard to make sure that standard for human organic product was kept the same for pets. She is an original member of the Organic Pet Food Task Force and continues to serve to this day making sure that USDA Certified Organic standards keep their integrity. Save the Date This year the SOHO Expo will return to the Gaylord Palms December 3-6. WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to rainbowlight for info about this advertiser RESEARCHUPDATE Study Finds Vitamin D Deficiency and Depression Linked itamin D deficiency is not just harmful to physical health--it also might impact mental health according to a team of researchers that has found a link between seasonal affective disorder (SAD) and a lack of sunlight. Rather than being one of many factors vitamin D could have a regulative role in the development of SAD said Alan Stewart of the University of Georgia College of Education (UGA). An international research partnership between UGA the University of Pittsburgh and the Queensland University of Technology (QUT Australia) reported the finding in the journal Medical Hypotheses. Stewart and Michael Kimlin from QUT s School of Public Health and Social Work conducted a review of more than 100 leading articles and found a relationship between vitamin D and seasonal depression. Seasonal affective disorder is believed to affect up to 10 percent of the population depending upon geographical location and is a type of V depression related to changes in season said Stewart an associate professor in the department of counseling and human development services. Stewart said based on the team s investigations vitamin D was likely to be a contributing factor in seasonal depression. Vitamin D is also involved in the synthesis of serotonin and dopamine within the brain both chemicals linked to depression according to the researchers. Evidence exists that low levels of dopamine and serotonin are linked to depression therefore it is logical that there may be a relationship between low levels of vitamin D and depressive symptoms said Kimlin a Cancer Council Queensland Professor of Cancer Prevention Research. Studies have also found depressed patients commonly had lower levels of vitamin D. Vitamin D levels varied according to the pigmentation of the skin. People with dark skin often record lower levels of vitamin D according to the researchers. Therefore it is suggested that persons with greater skin pigmentation may experience not only higher risks of vitamin D deficiency but also be at greater risk of psychological and psychiatric conditions he said. Kimlin who heads QUT s National Health and Medical Research Council Centre for Research Excellence in Sun and Health said adequate levels of vitamin D were essential in maintaining bone health with deficiency causing osteomalacia in adults and rickets in children. Vitamin D levels of more than 50 nanomoles per liter are recommended by the U.S. Institute of Medicine. What we know now is that there are strong indications that maintaining adequate levels of vitamin D are also important for good mental health Kimlin said. A few minutes of sunlight exposure each day should be enough for most people to maintain an adequate vitamin D status. For more information visit Warning Bariatric Surgery Patients Take Your Supplements for Eyes Sake bese patients who have undergone bariatric surgery to shed weight should take the supplements prescribed to them to protect their eyes. Taking in too little vitamin A in particular could in some cases actually cause night blindness dry eyes corneal ulcers and in extreme cases total blindness. This advice comes from Rui Azevedo Guerreiro and Rui Ribeiro of the Centro Hospitalar de Lisboa Central in Portugal who reviewed what little research there currently is on the occurrence of eye conditions following bariatric surgery. The review is published in Springer s journal Obesity Surgery. Three different types of bariatric surgery are performed to help with weight loss in obese patients restrictive (such as adjustable gastric banding and gastric sleeve) malabsorptive and mixed procedures (including Roux-en-Y gastric bypass and biliopancreatic diversion) that combine the first two types of surgeries. One of the drawbacks of these O operations is that patients can develop nutrient deficiencies. This happens for example when patients vomit more often eat less or develop food intolerances. People who have had restrictive bariatric surgery for instance often follow an unbalanced diet which subsequently influences their intake of the correct combination of vitamins and micronutrients. Moreover malabsorptive and mixed bariatric surgeries decrease the surface area of the small intestine that plays an important role in the uptake of nutrients. As a result too little vitamins and micronutrients may be absorbed properly by the body. Nutrient deficiencies caused by bariatric surgeries can in the mid to long-term cause eye-related complications that can affect almost every component of the optic system. It can lead to conditions such as night blindness ulcers scarring and changes to the cornea involuntary eye movement (called nystagmus) paralysis of the eye muscles (ophthalmoplegia) or dry eyes. It is the lower intake of especially vitamins A E and B1 (thiamine) and copper that worry Azevedo Guerreiro and Ribeiro as these help with the normal functioning of the eye and optic system. Vitamin A deficiency in particular is linked to eye-related complications developing after bariatric surgery. However the results of the handful of studies done on the subject are inconsistent. In general vitamin A deficiency and eye-related complications seem to be more prevalent after malabsorptive bariatric surgery. There is a risk that bariatric surgery patients who do not take the vitamin and mineral supplements prescribed to them could develop eye-related complications because of nutrient deficiencies said Azevedo Guerreiro. Such complications after bariatric surgery are not frequent but if undetected they can have devastating consequences for the patients. Fore more information visit us. WWW.VITAMINRETAILER.COM FEBRUARY 2015 30 VITAMIN RETAILER Go to scandinavian for info about this advertiser BY DANIEL BREEMAN he numbers can be simply staggering and downright frightening. According to a new American Heart Association (AHA) annual statistical update report on heart and stroke health released in December 2014 that included for the first time a global view heart disease remains the No. 1 cause of death worldwide with 17.3 million deaths each year. That number according to the report is expected to rise to more than 23.6 million deaths by 2030. The AHA report Heart Disease and Stroke Statistics 2015 Update A Report from the American Heart Association also showed that stroke remains the No.2 cause of death worldwide. Want even more troubling numbers Heart disease strikes someone in the U.S. about once every 43 seconds. It affects more than 375 000 people a year in the U.S. alone and is the top killer of women taking more lives than all forms of cancer combined. There is some good news however. Statistics have determined that from 2001 to 2011 the death rate from T heart disease has actually fallen about 39 percent although the risk factors remain high. The idea then moving forward is to reduce or eliminate the top risk factors such as smoking and highcholesterol diets and replace them with a healthy diet regular physical activity and a commitment to an overall healthier lifestyle and prevention. This is where supplementation too can play a key role in supporting a healthy and balanced diet and exercise program. Natural product retailers can be at the forefront of this charge helping to educate their customers on the latest dietary supplements that support a healthy heart as part of an overall wellness program. Of course consumers need to play their part too. It s important for consumers to take control of their life and health said Dennis Goodman MD director of Integrative Medicine at New York University Langone Medical Center where he also serves as clinical associate professor and cardiologist in the Department of Cardiology and Preventative Medicine. Be an active participant engaging in regular exercise stress management good nutrition and get plenty of sleep. Side Effects and Risks The often dangerous side effects of many prescription heart medications has been well documented still there is often a medical need for these prescription drugs for maintaining overall heart health and treating specific conditions. Supplements can play a major role as well often in prevention depending on the patient s need. I never want to deceive people into thinking that you can treat all health conditions with supplements said David Foreman an herbal pharmacist and author of 4 Pillars of Health Hearts Disease. In the case of heart health if someone has high blood pressure they will most likely need to take prescriptions medications until they can address the root cause of their elevated pressure. We can achieve great preventative measures and even help treat certain conditions naturally. Each person 32 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to nutrex for info about this advertiser needs to be evaluated based on their willingness to take the proper dosing and make the necessary lifestyle changes to achieve their heart health goals. Natural supplements can help the body heal itself in ways prescription drugs cannot according to Jacob Teitelbaum MD a board certified internist and expert in the fields of chronic fatigue syndrome fibromyalgia sleep and pain who also offers heart health tips at That doesn t mean to stop taking your medication Teitelbaum said. People do best when the best of both natural and prescription options are used. For blood pressure very good medications are available. For other forms of heart disease natural options are often far more effective-- not to mention safer and less expensive. Medications often cause many side effect such as dizziness fatigue heart rhythm abnormalities muscle pain and sometimes even death according to Teitelbaum. Natural remedies also cause side benefits instead he said including more energy improved cognitive function less pain and better sleep. So while many prescription heart medications are prescribed to treat specific conditions or diseases the role of natural supplements may be better option for prevention and maintaining overall heart health. Thousands of research papers support the use of plant-based antioxidants B vitamins CoQ10 and omega oils for heart disease prevention according to Michael A. Smith MD senior health scientist for Florida-based Life Extension maker of Super Ubiquinol CoQ10 for heart support. I do believe that when it comes to 34 VITAMIN RETAILER maintaining heart health natural supplements are better Smith said. As a matter of fact prescriptions drugs have little to do with maintaining health. Statins beta-blockers digoxin--all are about treating disease and reducing risk. They have a place in medicine but their place is not prevention. Prevention and supporting heart health is better accomplished with nature. Prescriptions have their place if conditions are dangerous but supplements often accomplish the same end without adverse effects added Jolie Root nutritionist and educator for Carlson Laboratories maker of Heart Fit supplements for supporting the cardiovascular system. Consider statins which are prescribed to millions of people to lower cholesterol levels. But they are rife with side effects including complaints of muscle and joint pain and cognitive impairments. Ceylon cinnamon lowers total cholesterol lowers LDL cholesterol preserves HDL and lowers triglycerides without the side effects. Maintaining good heart health is different than treating already present cardiovascular disease and natural supplements help to maintain heart health in many ways depending on the supplement according to Kate Naumes ND who runs a holistic wellness practice in Dallas TX and also consults for Evalar maker of Cardio Activ supplement line. The benefit of supplements over drugs may include two important components Naumes stated that with supplements there is typically a lack of significant negative side effects and that drugs like statins deplete the body of important nutrients such as CoQ10 folic acid magnesium potassium and zinc. Heart Health Supplements Replenishing the body with depleted nutrients needed to support heart health is where supplements fit into the overall wellness plan along with a sensible diet and regular exercise. One all-natural heart health supplement new to store shelves is Heart Smart from SuperNutrition which contains a nutrient combination of vitamins A D3 and natural K2 and supports arterial flexibility and elasticity healthy blood pressure (already in the normal range) as well as healthy bones. The three synergistic nutrients in balance function like a three-legged stool supporting both cardiovascular health and bone health in several ways that none of the three nutrients do alone said Michael Mooney director of science and education at SuperNutrition. Goodman said he also sees the benefits of vitamin K2 along with magnesium calcium and vitamin and the role it plays in contributing to a healthy heart. The quartet for heart health is calcium vitamin K2 vitamin D and magnesium ... these are the essential supplements he said. Vitamin K2 plays a very important role-- by activating the K-dependent proteins osteocalcin and matrix Gla protein (MGP) K2 ensures calcium binds to the bone mineral matrix and stays out of the arteries respectively. This is important because if calcium accumulates in the arteries it will cause blockages that cause hearts disease and strokes. Among the nutritional recommendations Teitelbaum offers to optimize heart health are ribose coenzyme Q10 magnesium B vitamins and zinc omega-3 fatty acids from fish acetyl L-carnitine hawthorn and magnesium orotate. Omega-3s are definitely in the running for the top spot Teitelbaum said. Most natural practitioners--and an increasing number of standard doctors--recommend WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to mushroomwisdom for info about this advertiser Heart Healthy Offerings Here are some other heart healthy products to consider for your store shelves Developed to support healthy arteries veins and blood vessels as well as overall healthy circulation throughout the body EuroPharma s Terry Naturally brand (Green Bay WI) offers Mesoglycan for the heart and circulatory system. Sylvan Wellness (Kittanning PA) has launched Sylvan Red Yeast Rice with CoQ10 which offers heart and muscle support to boost energy and prevent fatigue muscle aches and pains and muscle damage. Twinlab (American Fork UT) has several products for cardiovascular health including Blood Pressure Success Cholesterol Success and Alvita Hibiscus Tea. Wakunaga of America (Mission Viejo CA) offers its Kyolic Aged Garlic Extract which was touted at the 2014 International Garlic Symposium for its beneficial impact on cardiovascular disease. Heart Remedy from Barlean s contains 210 mg (one soft gel or in swirl) of purified palmitoleic omega-7 per serving designed to raise HDL and lower LDL cholesterol levels. omega-3s to their patients to support flexile arteries better cholesterol numbers and overall health. HERBTHEORY offers Heart & LDL supplements that feature a proprietary herbal blend of turmeric chrysanthemum and Chinese saliva and is accompanied by a branded ingredient Oli-Ola by Nexira an olive extract from organic agriculture in the Mediterranean region. All four are heart-specific ingredients that helps product LDL from oxidation while focusing on optimal heart health support. Natural products are always a better choice when it comes to heart health because herbal supplements specifically help establish that state of balance in the body without shutting off any other bodily systems said HERBTHEORY s Morgan O Donnell. Diet and Exercise Of course supplements are only part of the equation when it comes to maintaining heart health. While supplements may be a good start toward preventing certain heart ailments and prescription medications can treat condition-specific problems there is no replacing a balanced diet and regular exercise when it comes to keeping the ticker in top shape. According to the AHA update report less than 1 percent of U.S. adults meet the AHA definition for ideal healthy diet. More disturbing was the fact that essentially no children meet the definition. Of the five components of a healthy diet reducing sodium and increasing whole grains are the biggest challenge. On the physical activity front the AHA report points to the fact that 31 percent of U.S. adults report participating in no leisure time physical activity. Furthermore the report offered that among students in grades 9-12 (high school) only about 27 percent meet the AHA recommendation of 60 minutes of exercise per day. All this of course plays into the report s findings that most Americans older than 20 and about 32 percent of children are overweight or obese a huge risk factor associated with heart disease stroke and cardiovascular disease. Prevention is always the key and always begins with lifestyle said Life Extension s Smith. All muscles including the heart benefit from exercise. And a diet consisting of 80 percent vegetables and 20 percent less protein will keep the blood highways open and free of obstruction. Also east and supplement with pomegranate. The antioxidants from the vitality fruit support the inside lining of arteries which determines overall cardiovascular health. Animal Research from the University of Michigan Health System also suggests that a diet that includes tart cherries may reduce the risk of heart disease and stroke. Michigan-based Michelle s Miracle offers its Cherry Works Tart Cherry Concentrate product line which supports many benefits including support for a healthy heart. Prevention is absolutely the key agreed Teitelbaum and eating an anti-inflammatory diet and getting reasonable sensible and enjoyable exercise is a must. Get your exercise outside in the sunshine as this helps balance the immunity and lowers blood pressure. While heart disease is traditionally thought of as a disease that affects predominantly the male population it remains the top killer of women in the U.S. Diet and exercise are imperative to good heart health said Naumes. Exercise optimal nutrition with plenty of fruits and vegetables achieving and maintaining optimal body weight and body composition moderate alcohol consumption of red wine and smoking cessation reduce of the risk of coronary heart disease and heart attacks by approximately 80 percent. At Holistic Wellness we strive to reach younger women and encourage and educate our clients to improve their diet and get regular exercise helping to prevent problems later in life. (Continued on page 45) 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to drwillards for info about this advertiser Seeking Digestive Health and Wellness A wealth of information available on digestive health has more consumers examining natural solutions. By Cristina Goodwin T he U.S. Department of Health and Human Services Digestive Information Clearinghouse (NDDIC) estimates that digestive complaints or diseases affect approximately 60-70 million people. However people suffering from digestive issues are becoming more aware of the natural products that can substantially improve digestive health and promote overall health and wellness according to President of California-based Naturade Derek Dearwater. Sensitive System Digestive health begins with our chosen meal on any given occasion explained retailer Jason Bander Lifethyme Natural Market in NY. One bad meal can disrupt a system for a few hours or a lifetime in extreme cases he said. How does a person chew their food Do they have healthy levels of digestive acids in 38 VITAMIN RETAILER their stomach This is the beginning. How healthy is their small intestine and large intestine Do they have a healthy colon A problem with any one of these can become a hazard to a person s overall well-being. According to Lori Ellsworth vice president of marketing for Enzymedica Inc. (Venice FL) Consumer trends are showing that more people are looking for natural solutions for their digestive health and wellness needs. There is a wealth of information online that is readily accessible to consumers to help them research learn and make informed choices she said. The medical and scientific literature is now being flooded with numerous studies [including The Human Microbiome Project a five-year study being conducted by the National Institutes of Health] on the impact of the gut bacteria called the microbiome on one s health and well-being. Intestinal bacterial imbalances are now being linked to the who s who of chronic debilitating diseases from allergies and autism to neurologic disorders. It is not surprising to see the major chronic diseases of our time linked to the intestinal microbiome as these diseases are known to be lifestyle related just as the microbiome is. Jay Levy director of sales with Wakunaga of American Co. Ltd. (Mission Viejo CA) reported that the digestive health market is growing rapidly and according to Market&Market is currently valued at 265.9 million. It is expected to grow to 495.3 million this year at a compound annual growth rate of 13.2 percent he noted. And if probiotics prebiotics and dietary enzymes can help reduce these costs then they are worthy of consideration explained Trisha Sugarek MacDonald BS MS director of research and development national educator Bluebonnet Nutrition Corporation (Sugar Land TX). Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM FEBRUARY 2014 WWW.VITAMINRETAILER.COM MAY 2015 Go to essentialformulas for info about this advertiser Seeking Digestive Health and Wellness Probiotics The probiotics segment of the digestive health market has doubled since 2005 to 1.5 billion and is expected to continue to grow at a similar pace as consumers are becoming increasingly aware of digestive health supplements and are showing interest in taking care of their digestive issues with supplements explained Dearwater. Naturade produces a pre- and probiotic-based formula called Symbiotics Colostrum Plus designed for people who want to optimize a healthy gut as well as immune system. Brenda Watson founder of Texas-based ReNew Life Formulas Inc. also pointed to The Human Microbiome Project which is helping determine how changes in our microbial environment are associated with human disease and health and giving perspective of how probiotic supplements have gained natural awareness. ReNew Life Formulas Inc. has created the Ultimate Flora line dedicated to improve gut health. Ultimate Flora Critical Care 50 Billion a highpotency daily probiotic for critical care needs is consistently our number one seller Watson said. Probiotics are essential for digestive health because they supply strains of bacteria that help digest food and cultivate healthy intestinal flora within the G.I. tract Levy added. Through the use of probiotics consumers are able to enhance digestion naturally assimilate How to Choose a Good Probiotic According to Probium LLC here s what to look for when choosing a probiotic Look for probiotics that use tested and proven strains. Look for a product which comes in a moisture-resistant airtight bottle. Look for a delayed release veggie capsule to make sure the probiotics can be delivered through stomach acid and reach the intestines without compromising the live count of the probiotics. Use an oxygen-destroying packet to enhance storage. Look for a cGMP-compliant manufacturer. Look for an adequate CFU per serving and a company which uses third-party testing to verify CFU count in the product. Five billion CFU per daily serving is usually adequate for a healthy person. 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to fungiperfecti for info about this advertiser Seeking Digestive Health and Wellness vitamins and nutrients more efficiently and promote a stronger immune system. Based on the single LP229v strain Wakunaga has created Probiata Digestion Support and Probiata Critical Care two new high-potency supplements Levy reported. Probiata can fortify the digestive system so it can more readily tackle the digestive challenges of everyday life. Some of the important functions of probiotics include the following they regulate digestion and absorption of nutrients provide anti-inflammatory activity regulate acid-base balance enhance immune function neutralize and or remove toxins stimulate production of protective mucus and produce a range of natural health-promoting antibiotics in the G.I. tract noted Ross Pelton RPh CCN scientific director for Texas-based Essential Formulas. According to WebMD a normal human digestive tract contains about 400 types of probiotic bacteria that reduce the growth of harmful bacteria and promote a healthy digestive system. Wisconsin-based Probium LLC produces a variety of Probium Premium Probiotics with a symbiotic effect. These include its Single Dual Multi Pro-Cran Ten Strain and Kids blend as well as Oral Blis Combo. Lactobacillus (common to the small intestine) and bifidobacterium (common to the large intestine and colon) are the two most commonly known classes of probiotics. However it is now becoming clear that various strains of these probiotics provide unique and specific benefits. Hence the benefits of probiotics must be evaluated on a strain-bystrain basis Pelton said. The manufacturer Probulin (Topeka KS) bills itself as The Next Generation in Probiotics and offers probiotics designed to support various health issues including Daily Care P-Pak Original TrimSynergy Colon Support and Women s Health. All of the products are non GMO (genetically modified organisms) shelf stable gluten soy wheat dairy and magnesium stearate free and are vegetarian. In addition they all include a min- FAMILY OF PUBLICATIONS Branch Out and Join VRM Media s 1995 20 Y ars Celebratingellence e of Exc 2015 Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Roy Kieffer at 719-358-9838 or e-Mail RoyK Gary Pfaff at 732-432-9600 ext. 107 or e-Mail GaryP 42 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to borlind for info about this advertiser Seeking Digestive Health and Wellness imum of seven to 12 strains and a patent-pending MAKTrek 3-D probiotic delivery system. Another probiotic line recently updated is from Wisconsin-based UAS Laboratories which has formulated the UAS UP4 line that includes Kids Cubes Women s Senior and Ultra all based on the Lactobacillus strain (L. acidophilus DDS-1). Prebiotics According to Bluebonnet s MacDonald prebiotics and probiotics are growing at a double-digit rate. The Mayo Clinic defines prebiotics as non-digestible carbohydrates that act as food for probiotics. When pro- What s Hindering the Probiotics Market Ross Pelton from Essential Formulas provided a number of thoughts on the issues that are hindering the market growth of probiotics 1) Many people mistakenly think that more is better when it comes to the number of viable bacteria (known as CFU counts) in a probiotic product. This is not true. New research is showing that products that contain multiple billions of bacteria may actually illicit an immune system alarm reaction. 2) Most people do not realize that multiple-strain products are more effective than single-strain products. 3) Many people still think that yogurts containing probiotics are a good choice for a probiotic product. Many yogurts have a high-sugar content and do not contain therapeutic doses of probiotics. 4) It s all in the science. It is important that manufacturers and marketers of probiotics be able to provide scientific studies that support the claimed benefits of their product. 44 VITAMIN RETAILER biotics and prebiotics are combined they form a synergistic or symbiotic relationship because they contain live bacteria and the fuel they need to thrive she said. Formulas are the most successful products today in the digestive health category since they synergistically help to replenish the healthy bacteria within the gut which aids in the digestion of foods as well as antagonizes the proliferation and growth of other pathogenic strains of bacteria she added. The company provides two digestive-friendly supplements that are made with prebiotics and probiotics such as Bluebonnet s Milk-Free Probiotics Plus FOS which is gluten free and milk free and comes in two delivery systems--Vcaps and powder. It also offers Bluebonnet s Probiotic Chewable Acidophilus Wafers that is specially formulated with the DDS-1 strain and bifidobacterium bifidum. Enzymes Be it a result of an unhealthy diet or a natural intolerance to certain food-derived fats carbohydrates or proteins many consumers experience gastrointestinal discomfort due to digestive enzyme deficiency noted Wakunaga s Levy. Luckily digestive enzyme supplements are available to help the body break down food more easily as well as absorb beneficial nutrients better. While digestive enzymes can support overall digestion they re especially useful for those suffering from serious dietary intolerances such as gluten or lactose intolerance. In light of the overwhelming number of individuals suffering from these intolerances many specific enzyme blends are being developed to help support those unable to breakdown proteins and sugars such as gluten or lactose. However everyone can benefit from a digestive enzyme that contains protease lactase lipase and amylase to help the digestive system break down proteins fats carbohydrates and dairy into absorbable nutritional elements. Wakunaga has combined these four powerful enzymes with three beneficial humanstrain probiotics in their KyoDophilus Plus Enzymes to provide complete digestive support in one convenient capsule. Digestively speaking enzymes help in a few different ways they unlock all the wonderful nutrients in the good dietary choices we are making they help common symptoms of poor digestion or food intolerances by breaking foods down to their smallest components and enzymes help keep our digestive tract in good health by not having undigested food putrefy go rancid or ferment said Enzymedica s Ellsworth. And according to Fred Evaristo owner of Freddies Nutrition in Las Vegas NV the store s top-selling enzymes are manufactured by Enzymedica Inc. which makes specific enzyme blends for individual needs such as gluten enzymes or lactose (milk sugar) enzymes along with multiple digestive enzyme blends which help break down and assimilate each type of food possible. More enzyme products come from ReNew Life which recently released new Digest Smart products. The line is available in three formulas Critical Care Women s Care and Senior Care and is a highly potent digestive enzyme supplement that helps to alleviate gas bloating and indigestion and optimizes nutrient availability Watson explained. Getting the Word Out As for spreading the word on digestive health for Naturade the strategy is education Dearwater said. The WWW.VITAMINRETAILER.COM FEBRUARY 2015 company invests in retailer education on ingredients and benefits of their products so that the retail staff can answer any questions and provide information to the stores customers. Levy from Wakunaga agrees with Dearwater and said he believes it is crucial for retailers and their staff to be well-versed on their products. It is also important to hand out comprehensive consumer-friendly information via booklets magazines articles and informative handouts that address a variety of health topics including digestion. MacDonald said another way to increase digestive health while promoting their product is by making it attractive interactive and informative to all ages. Cross merchandise digestive healthy products on an end-cap combining dietary supplements and packaged foods specific to support healthy digestion. She suggested that retailers steer clear of product redundancy. Focus on one subcategory or pick three popular items across the digestive health cat- egories for an overall digestive health approach and then rotate on a monthly basis. It is the widespread media attention to digestive health that has helped raise awareness among consumers and has created demand Levy concluded. As both natural product manufacturers and more mainstream pharmaceutical manufacturers create and promote probiotic formulas and functional foods consumers are being exposed to mass amounts of information about the benefits of probiotics he said. This information is disseminated via magazine articles and television talk shows as well as through advertisements in popular publications television and the internet. Retailers should use digital resources to promote their store and educate customers. The internet has dramatically changed the process for how customers learn and shop said Ellsworth. With so many customers finding their health and wellness information online before they ever set foot in your store expand your online presence on your website and through social media. Engage customers online with trending topics such as non-GMO food sensitivities and products that are made locally. VR Extra Extra Visit to read about a study that looked at Lactobacillus and lupus. i For More Information Bluebonnet Nutrition (281) 240-3332 Enzymedica Inc. (941) 505-5565 Essential Formulas (800) 430-6180 Naturade (800) 421-1830 Probium LLC. (715) 849-3801 Probulin (888) 697-8770 ReNew Life Inc. (800) 830-1800 UAS Laboratories (800) 422-3371 Wakunaga of America Co. Ltd. (800) 421-2998 (Continued from page 36) Retailers Role With supplementation playing a key role in supporting and maintaining heart health natural products retailers have the opportunity to be front and center as educators and vital information sources for curious customers on the latest products available on their store shelves. When a customer shows up what I ve noticed about all of them is that they have come for some professional advice said Charles A. Rouse Jr. RPh NMD and owner of The Medicine Man s Corner in Albany GA. who has formulated more than 40 nutraceutical products for heart health support. They trust us (retail- ers) to be knowledgeable. This means that we have to be up on our stuff. You can bolster their confidence and help them quite a bit by talking to them and having some good material that they can take home. I write a lot of material on just about every herbal product we have on our shelves. It s also important to keep your employees well educated. I try to get my employees to read the handouts and some of the monthly magazines that circulate our way. My staff if constantly reading up on something new in the industry and then asking me to consider putting it into stock. Vendors too play a major part in educating customers through the natural products retailers they serve. Retailers should take advantage of offers of speakers and arrange lectures and educational seminars to educate their customer base said Carlson Labs Root. Distribute educational magazines and take advantage of vendor trainings to educate your store staff. VR Resources Heart Disease and Stoke Statistics 2015 Update A Report From the American Heart Association. http content early 2014 12 17 CIR. 0000000000000152 University of Michigan Health System. (2013 April 23). Tart cherries linked to reduced risk of stroke. ScienceDaily. Retrieved January 7 2015 from releases 2013 04 130423102129.htm Extra Extra Visit to learn Dr. Jonny Bowden s 10 Super Heart Health Tips. i For More Information Carlson Laboratories (847) 255-1600 Evalar (844) 571-9870 Herbatheory (800) 880-8765 Life Extension (877) 354-6512 Michelle s Miracle (800) 939-3199 SuperNutrition (800) 939-3199 Sylvan Bio (866) 352-7520 Twinlab (800) 645-5626 Wakunaga of America (949) 855-2776 VITAMIN RETAILER 45 FEBRUARY 2015 WWW.VITAMINRETAILER.COM 2015 Company Profiles information about the companies serving our industry. Each company in this section has provided data about their products special services contact information key executives company history and quality assurance methods. Whether you re looking for new product sources specific information about companies you already do business with or just general knowledge VR s Company Profiles section serves as a vital reference tool. It represents a strong cross-section of the manufacturers and ingredient suppliers doing business in the dietary supplement market. 46 VITAMIN RETAILER T his special section of Vitamin Retailer (VR) presents detailed Following is an index of companies participating in this year s Vitamin Retailer Company Profiles Ajinomoto North America Inc. ....................................47 Bioforce USA (Annemarie Bi lind) ................................48 Bioforce USA (Herbatint) ..............................................49 Bluebonnet Nutrition ....................................................50 CAW Industries Inc. ......................................................51 Daily Manufacturing Inc. ..............................................69 Essential Formulas Inc. Dr. Ohhira s..............................52 Probiotics and CHIA Omega Formulations Evalar USA ....................................................................53 Frey Vineyards Ltd. ......................................................70 Host Defense Organic Mushrooms ............................54 Fungi Perfecti LLC Hyalogic LLC ................................................................71 Life Extension................................................................55 Lily of the Desert...........................................................56 Natural Vitality ............................................................57 Nordic Naturals ............................................................58 North American Herb & Spice ......................................59 NOW Foods ..................................................................60 Nutraceutix Inc.. ..........................................................72 Nutrex Hawaii ..............................................................61 Rainbow Light Nutritional Systems ..............................62 Redd Remedies ............................................................63 Scandinavian Formulas Inc...........................................64 Superior Source (Continental Vitamin Co.) ..................65 SuperNutrition.. ............................................................66 Wakunaga of America Co. Ltd. ..................................67 Xlear Inc. ......................................................................68 WWW.VITAMINRETAILER.COM FEBRUARY 2015 Ajinomoto North America Inc. 2015 Company Profiles mino acids are the building blocks of all proteins the second most important macronutrient after water. Amino acids perform a critical role in muscle brain and blood functionality. Their biological significance makes them key components pertaining nutrition and nutritional supplementation. AjiPure Amino Acids are recognized as the world s purest and highest quality and are now available to consumers seeking a premium health and nutrition supplement to support and strengthen their wellness lifestyles. From elite athletes to people desiring a healthy active lifestyle anyone can benefit from adding a highquality amino acid supplement to support their daily nutritional needs. AjiPure Amino Acids are manufactured by Ajinomoto the company that literally invented fermentation-based amino acid manufacturing and technology. Founded in Japan in 1908 Ajinomoto has been producing pharmaceutical-grade amino acids since 1956. The amino acids found in all AjiPure products are the same high quality amino acids that have been used in intravenous solutions pharmaceutical products and medical research applications around the world for more than 50 years. AjiPure Amino Acids are manufactured in Raleigh NC in the only pharmaceutical-grade L-amino acid production facility in the United States. More than 100 years of scientific research and development have allowed Ajinomoto to produce a line of amino acids that are 99 to 100 percent pure and unmatched in quality and purity. Ajinomoto s industry-leading purification processes allow quicker absorption faster bio-availability proven consistency and unrivaled efficacy. AjiPure Amino Acids contain no animal products and no fillers and every AjiPure product is independently certified to be free of banned substances essential for athletes at every level who are dedicated to maintaining a banned-substance-free status and North American Headquarters 400 Kelby St. Fort Lee NJ 07024 Phone (201) 292-3200 Fax 201-346-5630 Website Amino Acids Building Blocks of Proteins A health-conscious consumers devoted to a natural lifestyle. Unlike many amino acid manufacturers who use extraction methods with animal-based starting materials--such as human hair or bird feathers--Ajinomoto uses only 100 percent natural plant-based raw ingredients of non-animal origin. AjiPure Amino Acids are manufactured under strict cGMP (current good manufacturing practice) guidelines and quality assurance standards. AjiPure Amino Acids are manufactured by Ajinomoto the company that literally invented fermentation-based amino acid manufacturing and technology. The AjiPure product line features the following premium amino acid supplements ArgiFlow helps stimulate vasodilation to support healthy blood pressure and blood flow already within a normal range helps to maintain healthy levels of growth hormone promotes the urea cycle in the removal of toxic ammonia from the body. Fusil helps stimulate protein synthesis to build muscle boosts endurance and energy during physical activities. Fusi-BCAA bolsters stamina and promotes muscular energy during physical training and activity while supporting reduced muscle fatigue and recovery after exercise. Glutammimune fuels the immune system and supports intestinal health supports the maintenance of healthy muscle tissue during exercise reduces muscle fatigue and post-exercise discomfort. Tryptopure contributes to healthy sleep patterns digestive system skin and nerves helps to maintain mood and healthy appetite. For strength physique and contact sports athletes looking for increases in muscular power size and endurance AjiPure s Fusil provides the purest form of plant-sourced L-leucine available on the global market for fast cellular nutrition. For the restless sleeper seeking improved sleep patterns TryptoPure supplies the highest quality L-tryptophan available increasing serotonin and melatonin levels for a better night s sleep and more balanced mood. These two examples in addition to the rest of the AjiPure line provide a complete amino acid supplement foundation for athletes active lifestyle followers plantbased dieters and any smart healthconscious consumer looking to compliment a balanced nutrition and fitness regimen. There are easier faster and cheaper methods of producing amino acids than those used by Ajinomoto however easier and cheaper manufacturing processes often mean cutting corners on purity efficacy safety and overall quality. Ajinomoto believes that consumers deserve a better option. That is why AjiPure Amino Acids set the global standard for quality reliability efficacy and purity. For more information visit VITAMIN RETAILER 47 FEBRUARY 2015 WWW.VITAMINRETAILER.COM Bioforce USA 2015 Company Profiles 6 Grandinetti Dr. Ghent NY 12075 Phone (800) 641-7555 (518) 828-9111 Fax (888) 798-7555 (518) 828-9813 E-mail rwebb Website Annemarie B rlind Sustainable Beauty A nnemarie B rlind the leading European manufacturer of natural skincare products has been creating exceptional skincare for every skin type and concern for nearly 60 years. Founded by Annemarie Lindner B rlind remains a family owned company. Today Annemarie s son Michael Lindner manages the company and continues to advance Annemarie s mission for beautiful skin and a healthy planet. trade projects supported by Annemarie B rlind throughout the world. Highest Standards from the Black Forest in Germany B rlind s pledge has always been to abide by the highest of standards using raw natural ingredients without animal extracts petroleum derivatives or silicones and with a deep regard for these principles Natural raw materials may only be obtained without harm to animals Products are independently tested for skin compatibility and efficacy Ingredients for all our skincare products are non-GMO (genetically modified organism) Every skincare product must support and or improve the natural function of the skin Ingredients are fully disclosed Use of only organic and wild-crafted ingredients Use of preservatives found in nature Use of pure medicinal waters Repudiation of non-biodegradable and questionable substances Beauty Based on Nature From the very beginning Annemarie sought only to produce the finest natural skincare products from plant extracts. Everything the skin needs can be found in nature. It s just waiting to be discovered. Annemarie Lindner Carefully selected natural substances and innovative formulas give B rlind cosmetics their unique efficacy and skin compatibility. You can be certain that every one of the company s products has been developed against a backdrop of maximum ecological and social responsibility. Shea Butter From Mali There is a well-known African saying It s not important where you are but what you do where you are. Nothing illustrates this more than the Annemarie B rlind shea butter project in Mali. Approximately 170 families live in Siokoro the small village in Mali where the company s shea butter is produced. In July 2011 a shea butter production plant was completed here and has become a secure source of income for 50 families. B rlind not only supports the project with financial subsidies and supply agreements a laboratory was also set up on site to safeguard quality. A number of Malians received the training required for this at the company s headquarters in Germany. Also profits from the project support health training AIDS education and literacy initiatives. This is just one of many social responsibility and fair48 VITAMIN RETAILER Highest Certification Standards B rlind products are subject to the highest third-party certifications in the industry ensuring our principles as outlined above are more than just words but verifiable facts ECO Control--Europe s highest certification standard covering the entire production cycle not just ingredients Certified Sustainable Economics (CSE)--a rigorous examination of a company s business practices ensuring commitment to sustainability goes beyond just production Certification of good manufacturing practices (GMP) BDIH--Europe s highest ingredient standard the pristine Black Forest for B rlind skincare based on naturalness and sustainable behavior go hand in hand. The company is therefore not only careful to choose suppliers who provide ecological substances of ethical origin but who also offer decent working conditions fair pay and do not use child labor. You can be certain that all the B rlind products you purchase are highly effective skin-compatible natural cosmetics that underline natural beauty in a natural way. With every cream lotion or serum you buy you also contribute to saving resources respecting nature and making our world a little fairer. Home of Europe s Most Trusted Natural Brands Annemarie B rlind is proud to be distributed by Bioforce USA the premier supplier of quality natural products from Europe. Bioforce leads the natural product market with clinically researched socially responsible products from European partners in Austria Germany Italy and Switzerland. Bioforce USA brands include Herbatint - Permanent hair color gel and hair-care products (Italy) Annemarie B rlind - innovative and socially aware natural skincare brand (Germany) A.Vogel - The world s best researched herbal brand (Switzerland) Bionorica - Sinupret and Bronchipret for respiratory support (Germany) Sanhelios Higher dose solutions for bladder and vein support (Germany) Secure Denture Adhesive the healthy denture adhesive (Austria) Beautiful Skin and a Healthy Planet Whether it s aloe vera from Guatemala rose oil from Iran a school hostel in Bangladesh or our own herb garden in WWW.VITAMINRETAILER.COM FEBRUARY 2015 Bioforce USA 2015 Company Profiles 6 Grandinetti Dr. Ghent NY 12075 Phone (800) 641-7555 (518) 828-9111 Fax (888) 798-7555 (518) 828-9813 E-mail rwebb Website Herbatint Innovation in Motion erbatint redefines natural permanent hair color ... again In the early days of the industry Herbatint marked the beginning of a new era with the introduction of the first effective alternative to chemicallaced hair dye products. The product made to the highest standards of Italian manufacturing craft became an instant success in health food stores around the country. Now four decades later Herbatint is once again redefining what it means to be a natural permanent hair color with a startling array of important innovations. H Betula alba (birch)--Protects and nourishes the hair while coloring. Pheum palmatun (rhubarb)-- Protects the scalp and intensifies shine. 60 Million Consumers Sixty Million Consumers France s leading consumertesting organization confirmed that after testing 15 mass-market and three natural hair color brands for performance and safety potential irritation sensitization mutagenic risks carcinogens and reproductive toxins Herbatint was the only hair color product to receive a positive rating. Clairol and L Oreal earned her recognition as a true master colorist. Today Dufour works exclusively for Herbatint sharing key coloring techniques and product information. Dufour is available for telephone consultations Monday-Friday 10 a.m. to 4 p.m. Home of Europe s Most Trusted Natural Brands Herbatint is proud to be distributed by Bioforce USA the premier supplier of quality natural products from Europe. Bioforce leads the natural product market with clinically researched socially responsible products from our European partners in Austria Germany Italy and Switzerland. Bioforce brands include Herbatint - Permanent Haircolor Gel and Hair Care Products (Italy) Annemarie B rlind - Innovative and socially aware natural skin care brand Aquanature System Absolute ZZ Sensitive Rose Dew LL Regeneration Combination Skin NatuRoyale and Purifying Care (Germany). A.Vogel - The world s best researched natural brand (Switzerland). Bionorica - Sinupret Kids Syrup and Sinupret Adult Tabs and Brochipret clinically tested natural respiratory and immune support products (Germany). Sanhelios - Curbita European pumpkinseed oil and supports healthy bladder function. Secure Denture Adhesive. The healthy denture adhesive (Austria) Herbatint s unprecedented success is evidence of our growing commitment to continue to bring natural products of the highest quality safety and efficacy to the U.S. market. VITAMIN RETAILER 49 Innovation That Reflects Core Values Herbatint has recommitted itself to its core values around safety efficacy and sustainability with several important innovations that directly benefit the consumer. Recently completed third-party dermatological testing makes Herbatint the only permanent hair color proven safe for people with sensitive skin. And the company is now pleased to announce that the herbal extracts in Herbatint are subject to ongoing third party certification as being both non-GMO (genetically modified organism) and organic. And the effectiveness of Herbatint s hair color can in many ways be attributed to these herbal extracts. Here s how they work Juglans regia (walnut)--Intensifies and purifies the color. Limanthes alba (meadowform seed oil)--Stabilizes the color for long lasting results. Cinchona calisaya (bark)--Fortifies and equalizes color. Hamamelis virginiana (witch hazel)--Rich in flavonoids and essential oils. Echinacea angustifolia (purple coneflower)--Hydrates and purifies the hair shaft. Haircolor Reinvented Herbatint s new fresh sophisticated look continues to offer the finest ingredients and the most natural color and complete coverage and natural alternative for gray hair as well. From the first application Herbatint covers gray completely while protecting hair structure. Herbatint Permanent Haircolor Gel Rich natural formula Dermatologically tested Certified non-GMO GMP (good manufacturing practice) compliant Vegan Society approved Recyclable and biodegradable packaging Up to two applications per box On-call master colorist Herbatint Master Colorist Marie Therese Dufour Herbatint master colorist is regarded as one of the leading hair colorists in both Canada and the U.S. Dufour s wealth of knowledge and experience with FEBRUARY 2015 WWW.VITAMINRETAILER.COM Bluebonnet Nutrition 2015 Company Profiles 12915 Dairy Ashford Sugar Land TX 77478 Phone (281) 240-3332 Website Bluebonnet Nature Science Quality Truth and Knowledge B luebonnet is proud to hold true to the original mission from 1991 to supply the cleanest most wholesome dietary supplements on the market sold exclusively to natural food stores. In fact today this mission has taken on a whole new life of its own. Bluebonnet has never strayed from its roots and continues to manufacture supplements based on the principles upon which this industry was founded. The company focuses all of its resources on these five powers or principals-- Nature Science Quality Truth and Knowledge--each of which also happens to represent one of the five petals of the Texas state flower from which they take their name. Not only is the company one of the few vitamin companies that actually manufacture its own natural dietary supplements but Bluebonnet also uses the best ingredients the earth has to offer while packaging them in recyclable amber glass bottles to best protect and preserve the nutrients and the environment. Bluebonnet has remained committed to quality and science by opening a 100 000-square-foot kosher-certified state-of-the-art manufacturing packaging and distribution facility with unrivaled in-house analytical laboratories to ensure quality control from start to finish. Also environmental stewardship and social responsibility have been part of Bluebonnet s corporate culture since the company s inception. As citizens of the world Bluebonnet believes companies and individuals must do their part to help preserve Mother Nature and its limited resources. At Bluebonnet that includes enterprise-wide green initiatives recycling programs use of alternative energy options such as wind and solar and eco-friendly manufacturing practices. These actions represent a new generation that supports sustainability reduced dependency on fossil fuels and giving back to the community and world-at-large. Farm-to-Table Aside from being a full-service supplement brand Bluebonnet carries a wide selection of whole food and whole food-based products taking particular care in understanding how these super foods are grown harvested and processed to ensure that they make it to the table as pure and natural as they were when they were picked and with as little footprint on the environment as possible. Bluebonnet s suppliers are working every day with growers and farmers who practice sustainable harvesting and wild crafting techniques so that they aren t just sourcing the best super foods on the market but they are doing so in a way that will protect the source and the earth for generations to come. This meticulous vetting process involves all of Bluebonnet s whole food and whole food-based products from the entire Super Earth line (including Rainforest Animalz) to the new SuperFruit extracts to marine- and plant-based omega fatty acids to whole food antioxidants to food soy supplements to more than 30 popular standardized herbal extracts. Paying careful attention to the procurement process means that Bluebonnet can preserve the inherent nutritional properties and integrity of these super foods and thus provide wholesome products that are as close to nature as possible without upsetting Mother Nature in the process. Key Offerings Family owned and operated with a customer-centric focus. Loyal to the natural products marketplace do not sell to deep discount vitamin retailers or internet-only retailers. KOF-K kosher-certified products--a symbol of quality. Revolutionary products formulas including CellularActive CoQ10 Ubiquinol Nucleotide Complex Targeted Multiples Super Fruit and Super Earth lines of whole food and whole food-based supplements and a professional strength line of performance products for serious athletes to take before during and after a workout or competition called Extreme Edge Pre Workout CarboLoad Post Workout and Whey Protein Isolate which bear the NSF Certified for Sport seal sport nutrition s highest assurance of quality purity and safety guarantying that these products are free of over 180 substances banned by major sporting authorities like MLB NFL and NCAA. Whole foods that are sustainably harvested or wildcrafted when available. NON-GMO PCR Negative ingredients when available. Dairy-based products that are free of antibiotics and recombinant bovine growth hormone (rBGH). No artificially derived colors sweeteners or flavors. Utilize a water-based sterilization method instead of the common practice of irradiation or ethylene oxide. Only use natural excipients when absolutely necessary to improve the manufacturing process. Truly vegan vegetarian products from inside out by exclusively using vegetarian capsules (Vcaps and Licaps) or vegetarian soft gels with soy-free oil fillers--instead of animalbased gelatin capsules soft gels--that are just as important as the natural ingredients they protect. Aqueous-based vegetable coating to all caplets instead of the common practice of using shellac. Not only manufacture in our own environmentally friendly kosher-certified state-of-theart facility but also use alternative energy sources (e.g. wind and solar) to reduce our carbon footprint. Product packaging in recyclable amber glass bottles to better protect nutrients from heat light and moisture and the environment. Company-wide recycling program using only recyclable packing materials paper and eco-friendly soy-based inks on most printed material. Polymerase Chain Reaction (PCR) is a commonly used molecular biology tool for amplifying DNA. A PCR negative test result means that the finished product does not contain genetically modified materials even if any of its ingredients originated from a genetically modified source. Key Markets Served Available exclusively at specialty kosher and natural food stores nationwide and in select international markets. 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 CAW Industries Inc. 2015 Company Profiles P.O. Box 4040 Rapid City SD 57709 Phone (605) 343-8100 (888) 379-4552 Fax (605) 343-0109 E-Mail john Website Year Founded 1973 The Willard Water Difference he history of Willard Water began 40 years ago when John Willard PhD professor emeritus of chemistry had an inspiration that led to a miraculous discovery. While working on research about a highlyconcentrated trace mineral water in his lab through the grace of God as he himself later recounted he decided to mix the water with another element he was working with. Through this stroke of genius or divine intervention Willard discovered a formula that changed water s molecular structure Knowing that he had to share this product with the world Willard called it Catalyst Altered Water because the newly-created product caused the formation of a patented catalyst that alters the structure of water making water behave in a manner that had not been reported in the literature as stated by Willard. As opposed to regular water Willard Water which the product was later renamed to boost the body s ability to perform a variety of functions including digestion nutrient assimilation and toxin removal. Willard Water helps the body to break down food nutrients minerals and toxin particles more efficiently into even smaller pieces so the body can better process them easier. Even though this product sounds too good to be true this miraculous discovery has been backed by multiple studies conducted by reputable scientists and institutions all over the world including Purdue University the University of Washington the University of British Columbia the South Dakota School of Mines and Technology and many others. These studies have shown that Willard Water helps with digestion stimulates the absorption and effectiveness of antioxidants and increases the body s ability to absorb vitamins especially water-soluble vitamins such as those in the B Complex group. Forty years of research clearly illustrates that adding Willard Water to one s daily diet helps the body to maximize the T is added to eight ounces of non-carbonated beverage. Users are advised to drink three to five 8-oz. glasses of diluted Willard Water per day for maximum effectiveness. Both Willard Water products are available in 8- 16- and 32-oz. sizes. Willard Water s parent company CAW Industries supports sales through a nationwide radio and print advertising campaign that reaches millions of potential customers each week. They also offer live demonstrations of Willard Water products and follow up with retailers (brochures studies etc.) to help to educate consumers about their products. effectiveness of vitamins antioxidants and mineral supplements. Willard Water is great for customers who want to maximize the effectiveness of their supplements or are in need of enhancing their overall bioavailability. Willard Water also has a pH value of 12.3 and when diluted as directed permanently increases water pH by up to two points. Willard Water is sold in a concentrate form and customers can choose either the Willard Water CLEAR or the Willard Water DARK. The CLEAR Concentrate contains about double the patented catalyst than the DARK. The CLEAR concentrate must be diluted according to instructions to ensure maximum effectiveness. Users add one-fourth of a teaspoon of liquid Willard Water to eight ounces of distilled filtered spring or tap water. It can also be added to smoothies tea juice or other non-carbonated liquids. The DARK concentrate contains about half the patented catalyst as the CLEAR. However the DARK also contains fossilized organics which include amino acids activated carbon and about two dozen readily available trace minerals. Just like the CLEAR concentrate the DARK must be diluted according to instructions. Three-fourths of a teaspoon Mission Statement The mission of CAW Industries Inc. stems from Dr. Willard s personal beliefs in one s responsibility to the greater good of all mankind. The company is committed to making a positive difference in the health and welfare of people all over the world. CAW Industries continually strives to find new ways to improve people s lives and it hopes to achieve these goals through research education and a commitment to conducting business with the highest standards of integrity professionalism and customer service. Key Executives John Willard III CEO Bret Tausan Vice-President of Production Main Products Willard Water CLEAR Willard Water DARK FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Essential Formulas Inc. Dr. Ohhira s Probiotics & CHIA Omega Formulations 2015 Company Profiles 1861 Valley View Ln. 180 Farmers Branch TX 75234-8906 Phone (972) 255-3918 Website Retailer Contact orders Discover the Dr. Ohhira Difference T he New Year marks the 15th anniversary of Essential Formulas (EFI) introduction of Dr. Ohhira s Probiotic Formulations to North Central and South America. EFI originated in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira s award-winning allnatural probiotic dietary supplements and skin care products which include Dr. Ohhira s Probiotics (AVA Vegetarian Cert) Dr. Ohhira s Propolis PLUS (Vegetarian Cert) Dr. Ohhira s Essential Living Oils (AVA Vegan Certified) Dr. Ohhira s Probiotic Kampuku Beauty Bar (AVA Vegan Cert) Magoroku Skin Lotion A family-owned and operated business EFI was founded on the philosophy of providing high-quality preventative supportive and comprehensive pro-health products for the entire family. known to bacteriologists today. Enhanced potency Three-year fermentation process guarantees that the strongest bacteria survive. Product needs no refrigeration Fermentation at seasonal temperatures results in capsules that have a threeyear shelf-life at room temperature. Well-tolerated by the most sensitive digestive systems Fermentation alters the culture medium ingredients (nutritious vegetable fruits mush- A family-owned and operated business EFI was founded on the philosophy of providing high-quality preventative supportive and comprehensive pro-health products for the entire family. rooms seaweed) into a completely different form. Only plant material used in culture medium--no dairy or soy. Discover the Dr. Ohhira Difference Find out why Dr. Ohhira s Probiotics is the choice of so many clinical nutritionists. Superior Probiotic Formulas. Encapsulated with its own prebiotic culture medium Most probiotic supplements contain the probiotic only. Dr. Ohhira s capsules contain both the probiotic strains and prebiotic support to ensure their survival. Prebiotic support helps nourish the friendly bacteria already in your gut Some of those strains are completely unique to you They are vital to your health and the only way to support them is through prebiotic nourishment. Contains Proprietary TH 10 Dr. Ohhira developed his own proprietary lactic acid bacteria strain that is six times stronger than any other strains Product Quality You Can Trust No artificial additives chemicals preservatives coloring flavoring animal by-products chemical fertilizers pesticides or herbicides. Gluten Free NonGMO (genetically modified organism) and 100 percent vegetarian. Hypoallergenic (no dairy unfermented soy or gluten). Guaranteed free of soil-based organisms (SBOs). All natural wild-harvested seasonal ingredients. Dr. Ohhira s attention to overall synergy is unusual and inspiring. For example an organic plant material culture medium is much richer in nutrient energy and is better tolerated than the usual soy or dairy. Only crystal mountain spring water is used and the cultures are grown in an environment infused with classical music which is known to improve the bacteria s activity level. The devotion Dr. Ohhira adds is a significant energy bonus that represents the high quality of these remarkable products. Dr. Ohhira s OM-X has more than 30 years of university-based research proving its safety and efficacy including numerous research studies abstracts and peer reviewed scientific presentations. Gluten free and 100 percent natural Dr. Ohhira s Probiotics continues to garner consumer health care professional and industry accolades for its convenient packaging and robust health-promoting benefits. Over the years EFI has expanded its family of dietary supplements to include CHIA Omega formulations. Containing more alpha linoleic acid (ALA) omega-3 than fish or flax oil CHIA Omega is a natural source of antioxidants minerals and vitamins while also being sustainable and nonGMO. Certified vegan and vegetarian options. D3 --Support Bone Health and a Healthy Immune System . Enzymes --Promote Healthy Digestion of Dietary Fats . CoQ10 --Support Cardiovascular Health. EPA DHA --Maintain Healthy Cognition and Vision. EFI continues to grow and evolve in its role as a business and supporter of fair practices in the dietary supplement industry. In 2015 EFI plans on launching two revolutionary products that not only meet its high quality of standards but will also make a real difference in peoples health. 52 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Evalar USA 2015 Company Profiles valar is a female-founded and operated industry leader in Europe. With an extensive line of award-winning nutritional supplements of superior purity and potency Evalar has effectively helped improve women s health for more than 20 years. Located in the pristine Altai Mountains Evalar s own plantations cultivate and harvest over 30 different varieties of herbs and botanicals to ensure some of the purest gluten-free non-GMO (genetically modified organism) ingredients available anywhere. At Evalar we understand your consumers their needs and purchasing habits. Evalar Worldwide has developed more than 200 high-quality award-winning products for better overall health. Through Evalar s global retail distribution the company has gained a first-hand understanding of women s supplement and health needs and have received immediate and direct feedback on product performance. These key insights have driven its global product development efforts and Evalar is proud to launch its product line designed especially for women here in the USA. These products are efficient formulas that contain the most effective ingredients available for women worldwide. 7900 Glades Rd. Ste. 425 Boca Raton FL 33434 Phone (844) 571-9870 Fax (866) 571-9870 Website Improving Women s Health for More Than 20 Years E Evalar USA facility facturing facility the company is able to claim a complete cycle of production that guarantees the highest standards of quality in the industry. From farming to manufacturing Evalar engages in a multi-step quality-control process at every stage of the production process. The company is a GMP (good manufactured practice)-certified facility utilizing state-of-the-art equipment by Bosch Uhlmann and Korsch. ing pre-natal and child-bearing formulas designed specifically for the needs of women today Giving Back Evalar is dedicated to supporting causes that improve the lives of women worldwide. The company s efforts and products are women and children focused and it remains relevant to what concerns those most on a local national and global level. Evalar has committed to the A21 Campaign a global effort working to fight human trafficking including sexual exploitation and forced slave labor through educational awareness and the protection of victims in their crisis centers shelters and transitional homes. Evalar will be providing nutritional expertise and product donations in addition to financial support for this extremely important and relevant cause. The company has also committed to Vitamin Angels as they are focused on bringing essential nutrition to new mothers pregnant women and children around the world through vitamin supplementation. Evalar is growing healthy solutions for you with a full line of innovative all natural products designed by women for women supported by a multi-million dollar 360-degree marketing campaign designed to reach women at every touch point. Give Evalar a call and ask how the company can help grow the health of your bottom line naturally. For more information call (844) 571-9870 or visit VITAMIN RETAILER 53 Product Launch Evalar USA will launch with 12 new products in the first quarter of 2015. The company focused in several critical areas Weight Management with TurboTrim Express a three-day jump start formula and the 30-Day TurboTrim Daily. Stress Management products include Daily Serenity Stress and Immunity Support and the Express Relax Lozenge. Liver Health products include a liver cleanse product Ovesol and a general liver support product Hepatrin. Evalar is proud to announce three Activ products including Joint Activ Maximum and Joint Activ Ultra and our Heart Health formula Cardio Activ. Our other Women s Health products include Menopause Support AM-PM and Natural Lax. The Evalar USA team of experienced industry executives also includes a well-known naturopath Dr. Kate Naumes. She holds a doctorate in naturopathy and a certificate in Midwifery from Bastyr University she holds a BA in biochemistry from Mt. Holyoke. Naumes will be working with us to develop more products includ- What is the Evalar Difference Because Evalar cultivates its own plantations within 30 minutes of its manu- FEBRUARY 2015 WWW.VITAMINRETAILER.COM Host Defense Organic Mushrooms Fungi Perfecti LLC 2015 Company Profiles ungi Perfecti LLC--creators of Host Defense Organic Mushrooms supplements-- is a family-owned environmentally friendly company specializing in using gourmet and functional food mushrooms to improve the health of the planet and its people. Fungi Perfecti is certified organic by the Washington State of Department of Agriculture as both mushroom growers and processors. In business since 1980 the company offers an ever-expanding family of Host Defense mushroom supplements for Supporting Natural Immunity. Host Defense is formulated by renowned mycologist author researcher speaker and Fungi Perfecti founder Paul Stamets DSc who has been sharing organic sustainable mushrooms with the world for more than 40 years. Purity sustainability scientific rigor and complete ownership of the chain of materials are themes that underlie the unparalleled quality of mushroom supplements made available by Host Defense. The company appreciates the strong support of its customers which has helped make Host Defense the No. 1 mushroom supplement brand in the U.S. according to SPINS scan data. P.O. Box 7634 Olympia WA 98507 Phone (877) 504-6926 Fax (360) 426-6584 E-mail order Website Host Defense Unparalleled Organic Mushroom Supplements F confidence in our mushroom supplements. The following are pillars of the company s pledge of excellence Certified organic Full-spectrum mushroom ingredients Mushrooms grown and processed in the U.S. Purity assured Sustainably cultivated Formulated by Paul Stamets DSc Backed by third party scientific research Full Spectrum Functional Foods As worldwide research continues to unveil the intricacies of mushroom compounds the company is learning that the whole mushroom is greater than the sum of its parts. Traditionally just fruit bodies have held the scientific focus however the latest research demonstrates that mycelium--the rootlike structure of the mushroom--holds the crucial life-giving functions of the organism. Host Defense products offer a full range of supportive compounds through development of cutting-edge cultivation and extraction methods and a continued commitment to sustainable and organic practices. The Host Defense family of products manufactured under these stringent guidelines utilizes seventeen unique mushrooms across 37 SKUs. Host Defense features both single species and complex formulations in capsule and liquid delivery systems. Remediation methods of toxic wastes Filtration technologies for cleaning water using mycelium Agriculture practices for famine relief using mushrooms Natural remedies to replace toxic pesticides New biofuels based upon fungi Investments into synergistic solutions to protect bees from colony collapse disorder (CCD) As a community Fungi Perfecti is deeply invested in creating a cleaner and healthier planet for all--a global mission that underlies our efforts. Exciting News Mushrooms and More ... MycoBotanicals are new Host Defense formulas featuring carefully-selected herbs that complement specific mushrooms for a powerful impact on targeted body systems. Only organicallygrown herbs accompany Host Defense Organic Mushrooms creating a perfect blend between both kingdoms to support health and vitality in one convenient product. Experience the system-specific support of each new MycoBotanicals formula Host Defense Attains Higher Standards of Excellence As consumers increasingly question the purity and authenticity of supplements Host Defense delivers solid Hear Paul Stamets DSc Speak at Expo West You re invited to a special educational presentation by Paul Stamets Mushrooms for Bees Trees People & Planet Better Living through Mycology. Join Host Defense as Stamets discusses the cutting edge in mycology ecology and human health on Saturday March 7 2015 10 30 a.m. to 12 p.m. in Platinum Ballroom 2 at the Anaheim Marriott. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Source SPINSscan Natural Natural Products Supermarkets 2MM Total US Natural Channel Mushrooms Ingredient Report 52 Weeks Ending 10 5 2014. Host Defense Focuses on Ecological Research Host Defense is committed to health of humans as well as the planet. When you purchase any Host Defense product a portion of the money you spend goes to the following ecological and scientific research projects Complementary strategies for integrative medicine Reforestation practices Habitat restoration of damaged ecosystems 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Life Extension 2015 Company Profiles 3600 W. Commercial Blvd. Fort Lauderdale FL 33309 Phone (888) 884-3657 Fax (866) 795-6696 Email customerservice Website Life Extension Formulates Innovative Supplements Based on Groundbreaking Scientific Research ife Extension has been at the forefront of medical research for more than 35 years. The company s premium-quality products are based on clinical research and the latest scientific studies determine our dosages and raw materials--leading to some of the most unique formulations available. Life Extension also publishes Life Extension magazine the ultimate source for new health and medical findings from around the world. With an editorial staff that thoroughly understands health and wellness issues Life Extension magazine helps the company s wholesalers stay on top of the latest research results novel therapies and innovative treatment protocols. To help boost your bottom line Life Extension offers more than 350 innovative and unique formulations. All Life Extension products are made with only the best raw materials sourced from reputable suppliers around the world. The company s quality-control standards exceed FDA (U.S. Food and Drug Administration) mandates and its products are all manufactured according to cGMP (current good manufacturing practice) guidelines. And unlike commercial manufacturers that sometimes use less-than-optimal doses and or ingredients to reduce prices Life Extension never chooses its ingredients based on L cost--so your customers get the most nutritional potency for their dollar. Help Your Customers Fight Aging at the Cellular Level Life Extension has the perfect formula for your customers looking to restore youthful metabolic function ... AMPK Activator Found in every cell 1 2 AMPK (adenosine monophosphateactivated protein kinase) is an enzyme that serves as the body s master regulating switch. Studies show increased AMPK activity supports reduced fat storage3 encourages new mitochondria production4 helps maintain healthy glucose and lipid levels already within normal range5 and revitalizes aging cells.6 This dual-extract formulation contains Gynostemma pentaphyllum extract and rose hip extract which is standardized to trans-tiliroside--both of which boost AMPK activity. Plus researchers have documented a oneinch reduction in abdominal circumference in overweight individuals who took 450 mg daily of G. pentaphyllum extract for 12 weeks.7 And among other benefits a low human equivalent dose of 56 mg daily trans-tiliroside has been shown by researchers in preclinical studies to promote healthy blood glucose levels and body weight already within normal range.8 Reverse cellular depletion of AMPK and promote youthful metabolic health with AMPK Activator-- just one of many new formulas for success available to you from Life Extension Plus enjoy effective marketing support to help you build sales. Life Extension provides outstanding retailer support in addition to leading the industry in terms of quality and innovation. You ll receive a special retail edition of Life Extension magazine which showcases the hottest products latest advances in nutritional supplements and more. You ll get informative product sheets packed with the background knowledge you need to educate your customers and effectively sell Life Extension products. And you ll have toll-free access to a staff of integrative health advisors to answer all your product-related questions. With the company s toll-free dedicated line for retailers as well as dedicated online portal ordering Life Extension supplements is also easy. And you can generate even more sales with Life Extension s unique mail-order blood testing resale program ... a cost-effective way to help your customers head off serious health problems and become their own health advocate For the complete list of ingredients cautions references dosage and use please visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. References 1 J Proteome Res. 2011 Apr 1 10(4) 1690-7. 2 Circ Res. 2007 Feb 16 100(3) 328-41. 3 Clin Sci (Lond). 2013 Apr 124(8) 491-507. 4 Proc Natl Acad Sci USA. 2002 Dec 10 99 (25) 15983-7. 5 Physiol Rev. 2009 89 1025 78. 6 J Mol Med (Berl). 2011 Jul 89(7) 667-76. 7 Obesity (Silver Spring). 2014 Jan 22(1) 63-71. 8 Bioorg Med Chem Lett. 2007 17(11) 3059-64. VITAMIN RETAILER 55 FEBRUARY 2015 WWW.VITAMINRETAILER.COM Lily of the Desert 2015 Company Profiles 1887 Geesling Rd. Denton TX 76208 Phone (940) 566-9914 (800) 229-5459 Fax (940) 566-9915 Email jbrown Website The Lily Difference Quality Control Through Vertical Integration F or more than 40 years Lily of the Desert has been a vertically integrated aloe vera company focused on the benefits for consumers. Controlling quality every step of the way allows Lily of the Desert to dictate the industry-leading standards of quality and product integrity. All Lily of the Desert products originate from mature organically-grown aloe vera plants that are grown free of chemicals. The strict farming standards are certified monitored and audited by Oregon Tilth. This method of organic farming retains nature s purity and makes certain that all leaves selected for processing are of the utmost quality. The company s aloe vera products are certified by the International Aloe Science Council (IASC) for purity and content which ensures that the products contain 100 percent pure aloe vera. Lily of the Desert preservative-free aloe vera products are processed and certified with the USDA (U.S. Department of Agriculture) Certified Organic Program. Lily of the Desert s state-of-the-art processing plant and laboratories are certified organic by OneCert in accordance with the USDA Certified National Organic Program. A university independent study showed that Lily of the Desert products have the full molecular weight range and the highest molecular weight of polysaccharides. In fact Lily of the Desert aloe vera juice has a 46 percent higher concentration than the next leading brand which was actually a concentrate. Studies have shown the higher molecular weight polysaccharides provide the most benefit for digestive health support absorption bioavailability support immune support antioxidant support and toxicity level reduction support. These particular molecular weight ranges are unique to Lily of the Desert products. Aloesorb is a delivery system rich in naturally occurring aloe polysaccharides that is clinically shown to enhance the bio-availability of vitamins and herbs. By enhancing our formulations with Aloesorb the company has improved the synergistic effect of the low molecular weight and high molecular weight polysaccharides to maximize the benefits for the consumer. No other brand on the market has Aloesorb. Clinically Proven Lily of the Desert has been setting the standard of technology and innovation in the aloe vera industry since its inception. Providing consumers with quality products continues to be the company s focal point. This is accomplished through placing an emphasis on having scientific validation behind the brand s products and finished formulas on the shelf ensuring the consumer receives all of the naturally occurring health benefits of aloe vera. No other aloe vera brand sold in health food stores has ever performed clinical validation on their finished products. Provides Highest Efficacy and Aloe Vera Benefits Aloe polysaccharides are the main biological active component of aloe vera. Using unique technology Lily of the Desert developed a proprietary ingredient and delivery system in Aloesorb. The Lily of the Desert management and science team determined that consumers need to have clinical validation behind the product they are purchasing. To implement this in 2008 the company had independent laboratories perform Gold Standard (randomized double-blind placebo controlled 75-plus subjects) clinical studies on products enhanced with Aloesorb. The results were incredible and as a result all Lily of the Desert formulations are enhanced with Aloesorb. For more information visit Being the leader in the aloe vera industry and on the cutting edge of technology has led Lily of the Desert to provide consumers with scientific validation on its branded products. This is extremely unique to the aloe vera industry and shows that Lily of the Desert s focus continues to set the standard for science innovation and technology. The Lily of the Desert research team is continuously searching for new product concepts while striving to develop unique formulas and improve existing products. Lily of the Desert consumers can have the utmost confidence that our products will give them the maximum benefits of the miracle plant known as aloe vera. Lily of the Desert s main driving motto is Retaining the Quality that Nature Created. The natural products industry is well aware that products carrying the Lily of the Desert name are of the highest quality and efficacy in the industry. 56 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Natural Vitality 2015 Company Profiles By Ken Whitman President Natural Vitality 8500 Shoal Creek Blvd. Bldg. 4 208 Austin TX 78757 Phone (800) 446-7462 Fax (818) 847-1056 E-mail info Websites Natural Vitality Inspiring Calm Creative & Conscious Living Mission To provide premium and efficacious products that have a valid and unique reason for being. Our mission is not to compete but to fill a need that has not been met or to meet a need that has not yet been recognized. Natural Vitality s objective in producing and marketing products is to make life easier for our customers and help lessen stress in their lives. Our view of health is that all departures from wellness have stress at their root. Our approach is proactive on a product-specific basis but is also more broadly focused through our Calm Earth Project (formerly our Natural Revitalization program) which began in 2007 and through the print and web-based publication of our award-winning Organic Connections magazine (now in its eighth year) which is aimed at inspiring calm creative and conscious living. Core Values A commitment to calmfulness. Natural Vitality would define calmfulness as a non-stressed and positive approach to life and living. This includes clarity focus and personal energy management so that one brings one s A game to the party in working and living with others. The company expresss this value in Organic Connections magazine (inspiring calm creative and conscious living) and e-books from Natural Vitality Publishing. A commitment to equality. Natural Vitality doesn t believe that certain people are entitled over others. The company doesn t see the world as a hierarchy but rather as a combination of viewpoints that are individually valid from individual points of view. Natural Vitality believes that Earth s best future lies in unified diversity where our differences are respected understood and positively utilized in order to gain a broader perspective. We express this value through our Organic Connections website which focuses on connecting with people and organizations implementing positive solutions for calmful living and a calmful world. A commitment to holistic sustainability. In life there are many natural systems of which we are a part. These systems (our bodies our planet and indeed the universe) are vast and complex and beyond the full understanding of our current science. From that view the company believes that humility is an appropriate attitude and attempts to control natural systems should be made primarily to assist and augment in an effort to restore natural balance and functioning and not blindly undertaken for short-term economic gain. Natural Vitality expresses this value through its Calm Earth Project which has since 2007 supported organizations involved in organic and sustainable agriculture and soil restoration. Background Natural Vitality was founded in 1982 by Peter Gillham developer of Natural Calm. Today Natural Vitality is an Austin-based international purposedriven company committed to healthier and happier living. Owned and operated by partners Ken and Susan Whitman and Justin Farmer Natural Vitality has developed a line of best-selling supplements based on research and formulated to produce a noticeable result. The company also believes that real lasting health requires the creation of a sustainable environment and locally-based food system. For its dietary supplements Natural Vitality seeks out organic plant-based ingredients wherever possible. All the fruits and vegetables used are organically grown. The agave stevia and fruit flavorings are organic as well. This not only assures customers of no pesticide residues and no GMO (genetically modified organism) ingredients but also provides financial support to organic farming. Main Products Natural Calm Organic Life Vitamins Kids Natural Calm Multi Osteo Calm (bone health) Natural Calm Plus Calcium Plant-Sourced Minerals Balanced CalMag FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 57 Nordic Naturals 2015 Company Profiles 111 Jennings Dr. Watsonville CA 95076 Phone (800) 662-2544 Fax (831) 724-6600 Email info Website Twenty Years of Omega-3 Excellence Nordic Naturals is dedicated to making a difference in everything it does-- ince 1995 Nordic Naturals has been committed to bringing forward a new definition of omega3 fish oil perfecting purity freshness taste and dosage along the way. The company exists to make the safest and most effective omega-3s on the planet and ultimately to correct the omega-3 deficiency in diets worldwide. The inspiration for Nordic Naturals began when Norwegian-born Joar Opheim came to the U.S. in the 1980s to complete his MBA and couldn t find high-quality fish oil. As a gymnast Opheim relied on omega-3s to manage inflammation and when he couldn t find it he resorted to bringing his own fish oil from Norway--filling his suitcase with bottles on trips back and forth. From this experience Opheim s personal mission was born Improve the quality of American fish oil and increase global access to the profound health benefits of high-quality omega-3s. S a dedication that begins with sustainable fishing and extends to all of its business practices. Nordic Naturals omega-3 fish oils are derived exclusively from wild-caught cold-water fish sourced from some of the cleanest waters in the world. begin at Nordic Pharma their stateof-the-art green manufacturing plant in Arctic Norway and one of the most advanced processing plants in the omega-3 industry. Built to pharmaceutical-grade standards Nordic Pharma s leading technology allows the use of 20 to 30 percent less raw material to achieve desired omega-3 EPA DHA levels. Not only is the fish oil more efficiently used short-chain fatty acids which are separated from long-chain omega-3s during processing become an incredibly clean and pure source of fuel that is used to meet 100 percent of the plant s manufacturing process energy needs. Nordic Naturals is dedicated to making a difference in everything it does--a dedication that begins with sustainable fishing and extends to all of its business practices. Nordic Naturals omega-3 fish oils are derived exclusively from wild-caught cold-water fish sourced from some of the cleanest waters in the world. They carefully select species that are not at risk of being overfished including Arctic Cod sourced from the Lofoten Islands of Arctic Norway and Peruvian anchovies and Pacific sardines from the South Pacific Ocean. All fish is sourced in compliance with the Norwegian fisheries management system a model for the sustainable use of marine resources for more than 30 years. Nordic Naturals is honored to be a member or an affiliate with many leading organizations that share its mission and core values. The company continues to look for new ways to make a difference in the world. Their sustained innovation is proof that when values are aligned with action great things can happen. Perfecting Omega-3 Fish Oil In line with this fundamental goal Nordic Naturals is responsible for several patented fish-oil technologies that have helped shape standards for an industry that had few guidelines in place. Today Nordic Naturals offers one of the largest portfolios of omega-3 fish-oil products in the world including a wide variety of concentrations nutrient blends and delivery forms that meet each customer s personal nutritional needs. They also offer several complementary essential nutrients (vitamins C and D probiotics and CoQ10 ubiquinol) that pair well with the health benefits of omega-3s. The key to Nordic Naturals industry-leading quality is their boat-tobottle management of every step of the manufacturing process. Products 58 VITAMIN RETAILER Research-Backed Quality & Sustainable Fishing Every batch of Nordic Naturals products is tested by a third-party-certified lab to verify purity and freshness levels and the company offers customers Certificates of Analysis which document the superior quality of its products. Consider the results of a recent clinical study comparing Ultimate Omega Nordic Naturals top-selling omega-3 concentrate to three other leading omega-3 products. Results showed that Ultimate Omega provided decidedly better absorption of omega-3s into the body--up to 382 percent better.1 Reference 1 Laidlaw M et al. A randomized clinical trial to determine the efficacy of manufacturers recommended doses of omega-3 fatty acids from different sources in facilitating cardiovascular disease risk reduction. Lipids Health Dis 2014 Jun 21 13 99. WWW.VITAMINRETAILER.COM FEBRUARY 2015 North American Herb & Spice 2015 Company Profiles P.O. Box 4855 Buffalo Grove IL 60089 Phone (847) 473-4700 (800) 243-5242 Fax (847) 473-4780 Website The Ultimate Source for Whole Food Supplements The company creates whole food supplements to help nurture instead orth American Herb and Spice (NAH&S) provides the ultimate source for whole food supplements to individuals seeking optimal health and wellness. The company is dedicated and passionate about supplying the best food nature has to offer while using ecological fair trade and sustainable methods. NAH&S sources wild-crafted and organic herbs spices and fruits because research has proven all wild-crafted and organic plants are nutritionally superior to farm-raised conventional foods. The company creates whole food supplements to help nurture instead of hurt to protect our planet rather than destroy it and to respect the power of nature instead of relying on synthetic chemicals. NAH&S is dedicated to bringing the finest supplements to the public. Formulations are unique and exotic. They include berries from the most remote parts of Canada spices from pristine mineralrich mountains of the Mediterranean and herbs from native tribes that exhibit exceptional powers. NAH&S is known for the powerful Oreganol and the same commitment and dedication is applied to all of its products. Exciting flavors deep rich colors and pure potency is what you will experience in every bottle. The N of hurt to protect our planet rather than destroy it and to respect the power of nature instead of relying on synthetic chemicals. uniqueness comes from the firm s tireless search for the rarest yet sustainable most powerful and nourishing herbs spices berries and whole food ingredients we can find brought to you with minimal processing. You can always ensure the ripest wildest chemical-free whole food plant sources in the world are used with minimal processing. NAH&S always gives you something special and you can be confidant the company cares for the health of every individual. pany s easy-to-take Oreganol soft gels now come in a 10-ct. convenience pack. Packs are sold in point-ofsale displays of 24 and 48. ChagaMax capsules also come in a 12-ct. convenience pack. Both packs contain coupons and are great introductory items. Yac-o-power is the company s 100 percent raw Peruvian yacon root concentrate it is not heat-treated or cooked in any way and is the most concentrated on the market at 33 to 1. Use it raw or add to recipes in place of sugar. For daily digestive support take it in the company s new capsule form called Yac-o-power PLUS. Hearty Hibiscus Tea is the only micropulverized infusion available. This convenient and concentrated form of hibiscus offers antioxidant effects and enhances cardiovascular health. Finally there is Quick-Alert the first and only all-natural energy drink. This two-serving 1.75-oz. bottle packs more punch than any coffee or energy drink without the added chemicals and caffeine. This unique blend of chaga pomegranate muscadine grape and wild essences keep you sharp and focused the natural way. Key Market Areas NAH&S has nearly 200 products including Oregano line Whole food vitamins Natural-source trace minerals EFAs Chaga and wild forest extracts Raw honeys from nonsugar fed bees Wild power teas Essential oils Juices and essences Raw berry extracts Raw green extracts Full line of natural cleansing products Infant s and children s products Health and beauty care Key Personnel Judy K. Gray President Ted Campdesuner Director of Client Services David Allen Sales Manager VITAMIN RETAILER 59 What s New NAH&S has recently launched several new items. The comFEBRUARY 2015 WWW.VITAMINRETAILER.COM NOW Foods 2015 Company Profiles Corporate Office 244 Knollwood Dr. Bloomingdale IL 60108 Tel. (630) 545-9098 (888) 669-3663 Fax (630) 790-8019 Email sales Website Founded 1968 Commitment to Quality hen Elwood Richard founded NOW Foods in 1968 as a sideline to the family s soy products business he never thought his small company would make such a profound impact on the natural foods industry. Still owned by the Richard family today the company sells more than 1 400 natural products including dietary supplements and herbs personal care sports nutrition and foods. NOW products are distributed in 80 countries around the world and the company employs more than 1 200 people in North America. NOW Foods is recognized for its commitment to quality and making good nutrition affordable and still adheres to its original mission To provide value in products and services that empower people to lead healthier lives. Steadfastly dedicated to the natural food retailer for more than 45 years NOW Foods offers many services to help retailers build business including a comprehensive online training program designed exclusively for retailers in addition to an array of free tools designed to help health food stores be more successful. The NOW Product-ology online retailer training program leads the way to wellness and prevention through nutritional ingredient education. Each of the free 60-minute training sessions on a variety of healthy topics will empower retail teams with the knowledge they need to assist customers in the aisles. Product-ology is part of the new NOW Retailer Portal which was created as an online information hub to serve the needs of NOW retail customers. Available behind a secure login retailers can download NOW logos product images and labels W place an order view order history and more. The NOW Retailer Portal has everything retail customers need to manage their time more effectively and grow their business. Free customized marketing materials to help support the sale of NOW products in stores and a mobile ordering application for its customers are more ways NOW supports health food retailers. The most exciting news for 2015 is that NOW will be introducing a new label on all supplement products. While current customers liked the existing orange label market research revealed that it had actually become a deterrent to both consumers and retailers who were new to the brand so after extensive work and a consumer research study a new label has been chosen. NOW has been providing some customers with a sneak peek of it and feedback has been consistently positive. This new design retains orange as the primary color but presents a friendlier more natural-looking label with greater shelf appeal. The new bottles should start appearing on shelves in March with a gradual rollout to take place over the next several months. NOW continuously demonstrates its quality point-of-difference from stateof-the-art in-house labs to being one of the first companies to be GMP (good manufacturing practices) certi- fied by the Natural Products Association in 2000. NOW Foods operates a cutting-edge manufacturing facility in Bloomingdale a second manufacturing and distribution center in Sparks NV and a manufacturing facility in Ontario Canada. NOW Foods has received many awards for its products domestic and international business growth employee programs and philanthropic and environmental initiatives. For seven years in a row NOW has been honored by the National Association for Business Resources as one of Chicagoland s 101 Best & Brightest Companies to Work For and in 2014 for the second year in a row they were also honored as one of The Best & Brightest Companies to Work For at the national level. Association Memberships CRN NPA AHPA UNPA CFH ABC NPF With more than 1 400 products in its catalog including dietary supplements personal care products sports nutrition products and natural foods such as nuts and grains NOW remains an anchor of the health food channel. Product categories include Vitamin & minerals amino acids and antioxidants Cardiovascular metabolic immune digestive support supplements Super green foods fiber and herbs Joint mobility and structural support Men s and women s specialty supplements Sports nutrition weight management and protein Personal care essential oils and anti-aging skincare Mental fitness and neural support Omega-3 nutritional oils and EFAs Non-GMO (genetically modified organism) natural foods allergy-friendly foods oils sweeteners tea. 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Nutrex Hawaii 2015 Company Profiles 73- 4460 Queen Kaahumanu Hwy. 102 Kailua-Kona HI 96740 Phone (800) 453-1187 Fax (808) 329-4533 Email info Website Quality Microalgae Products t Nutrex Hawaii the company strives to bring its customers the highest quality microalgae products available to support a healthy lifestyle. Nutrex Hawaii was founded in Kailua-Kona HI in 1990. The company s founder Dr. Gerald Cysewski chose the pristine Kona Coast of Hawaii due to the pure unpolluted clean growing location and access to deep ocean water from a depth of 2 000 feet. Nutrex Hawaii s parent company Cyanotech s 90-acre facility is located in a BioSecure zone free of all pesticides and herbicides. Cyanotech s farm receives more sunlight than any other coastal location in the United States enabling Hawaiian Spirulina and BioAstin Hawaiian Astaxanthin to grow continuously for 12 months a year. Nutrex Hawaii s microalgae are grown with 100 percent potable drinking water. This water is collected from the Big Island s pristine aquifers. After being naturally filtered through lava rock this water is as fresh as it gets. To minimize water waste and return essential nutrients back into the company s growing ponds the majority of the fresh water is recycled and returned to the pond for the next growing cycle. A Hawaiian Spirulina natural vanilla bean flavored Green Complete is a superior green superfood blend designed to boost energy and immunity. It is a unique combination of one full 3 gram serving of Hawaiian Spirulina organic greens organic antioxidants and probiotics. health and overall wellness. Scientifically-Supported Products As a powerful antioxidant BioAstin Hawaiian Astaxanthin has been documented to show a wide range of benefits in human clinical studies on several health concerns including joint and skin health . Due to its molecular structure astaxanthin is one of the few antioxidants that can move throughout the entire body and provide protection to all of our cells. Astaxanthin has the unique property of protecting the entire cell because of the polar hydrophilic ends that span across the entire cell membrane. Most other well-known antioxidants cannot do this. Spirulina has been proven to strengthen the immune system boost energy levels support cellular health and support cardiovascular eye and brain health. Hawaiian spirulina is one of the most nutritious concentrated whole foods and provides more than 50 nutrients and trace elements. MD Formulas MD Formulas Hawaii is a line of high quality nutritional supplements formulated by a team of medical doctors and nutritional experts. Each formula combines the powerful antioxidant activity of BioAstin Hawaiian Astaxanthin with a team of thoroughly researched and clinically proven branded ingredients to support specific body needs Products BioAstin Hawaiian Astaxanthin All BioAstin products contain 100 percent pure natural Hawaiian astaxanthin one of the world s strongest natural antioxidants with benefits for joint health skin health eye and brain health and for athletes and active people. Hawaiian Spirulina Hawaiian spirulina is one of the most nutritious concentrated whole foods and provides more than 50 nutrients and trace elements. All of Nutrex Hawaii s Hawaiian Spirulina products carry the Non-GMO (genetically modified organism) Project Verified mark. Green Complete Superfood Powder Powered by all-natural The Nutrex Hawaii Difference When it comes to supplements natural is the No. 1 choice. When it comes to microalgae supplements Hawaiian is the No. 1 choice. All Nutrex Hawaii products are cultivated from all natural synthetic-free nonGMO Hawaiian microalgae grown naturally in the Hawaiian sun the way nature intended. All Nutrex Hawaii products are natural pesticide- and herbicide-free and contain no gluten preservatives or solvents. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. VITAMIN RETAILER 61 FEBRUARY 2015 WWW.VITAMINRETAILER.COM Rainbow Light Nutritional Systems 2015 Company Profiles 100 Avenue Tea Santa Cruz CA 95060 Corporate Headquarters (800) 635-1233 To place an order (866) 972-6879 Fax (831) 429-0189 Website The Power of Nature R ainbow Light was founded in 1981 in beautiful Santa Cruz CA by a team with a passion for providing healthy nutritional supplements grounded in the power of nature. From the beginning Rainbow Light has created natural supplements that make a difference in the health and well-being of its customers while promoting sustainable practices for planetary health and contributing to the fight against global malnutrition. Rainbow Light supplements are and have always been based in nutritious whole foods. The company carefully combines pure food and botanical extracts with nutrients to support all systems of the body at potencies appropriate for the specific health objective. Plant enzymes and probiotics are added to enhance digestion and nutrient absorption for increased energy. One of the most important ingredients in the company s line today spirulina was the first product Rainbow Light offered. Spirulina is a nutritional powerhouse derived from algae sustainably grown pure with easily digestible cell walls. Spirulina is naturally rich in vegetarian protein B vitamins antioxidants and omegas. Spirulina forms part of the food base in every one of our multivitamin products along with a customized blend of citrus bioflavanoids kale beet ginger and other targeted superfoods specific to each formula. In fact Rainbow Light s name originates with spirulina. In the early days during nutritional content testing procedures the company dis- covered that spirulina refracted all the colors of the rainbow under a light spectrophotometer. These rainbow colors revealed the full spectrum of nutritional constituents present in spirulina. Inspired by the power of nature and viewed through the lens of science our brand name was born Purity and Quality Rainbow Light s Bio-balanced products are made in the USA in the company s own certified organic facility in accordance with federal good manufacturing practices (GMPs). They contain no artificial or objectionable additives. Rainbow Light rigorously monitors the purity and potency of products throughout every stage of production Raw material vendors are handselected for quality inspection processes include certificates of analysis for potency and microbiological testing and selective testing with independent labs. Products comply with United States Pharmocopeia standards for quality disintegration microbiologiocal limits and heavy metals. Production facility and onsite laboratory meet or exceed compliance with GMPs. Independent U.S. Food and Drug Administration (FDA)-approved labs test finished products. Natural Products Association s TruLabel program confirms accuracy of label potency through independent lab analysis. Rainbow Light s certified suite of products are the first to deliver therapeutic proven nutrient potencies studied for long-term health benefits in products certified organic by Quality Assurance International. The certified suite is diges- tion-enhanced with enzymes botanicals prebiotics and probiotics. Certified organics enhance even the healthiest diets with organic superfood concentrates including blueberries pomegranates American ginseng spirulina milk thistle and medicinal mushrooms to support healthy liver function and cellular integrity for strong vibrant health. Vegetarian capsules can be opened and poured into smoothies or on food. Corporate Social Responsibility From the beginning Rainbow Light has been committed to fighting global malnutrition through its long partnership with Vitamin Angels and the company s involvement with the Santa Cruz Food Bank and Homeless Garden project. Rainbow Light has also taken environmental stewardship seriously from the start. The company commissioned its first packaging sustainability analysis in 1990 which indicated that plastic bottles had the lowest impact on the environment at that time. Rainbow Light s packaging has continued to evolve resulting in its 2010 transition-- as the first and only supplement brand--to 100 percent post-consumer recycled EcoGuard bottles that are also 100 percent recyclable. The EcoGuard conversion has reduced the company s bottle carbon footprint by 92 percent. EcoGuard also reduces the need for virgin plastic production from fossil fuels and keeps 10 million bottles out of our oceans and landfills every year. Today Rainbow Light continues its natural products leadership with innovative formulas that deliver researchproven ingredients always safety and purity tested in the company s production facility in Sunrise FL. These products are formulated based on the latest nutritional science to ensure appropriate potencies and optimal combinations for absorption utility and effectiveness. The company is proud to offer the best-selling prenatal women s men s and children s supplements and Rainbow Light hears from its customers repeatedly that they never felt a difference from a multivitamin--until they tried Rainbow Light. 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Redd Remedies 2015 Company Profiles 211 S. Quincy Ave. Bradley IL 60915 Phone (888) 453-5058 Fax (815) 614-2084 Website A Passion & History in the Natural Foods Industry T he seed for Redd Remedies was planted in 1961 when Dan Chapman s family started a small health food store in Roseland IL. Chapman s mom was very sick experiencing symptoms no doctors seemed to know what to do with. After years of persistence her health was dramatically improved by diet modification and herbal support. Like many of the pioneers of the health food movement opening a health food store was a result of being passionate about food and helping others experience health. This is the environment Chapman grew up in. Helping thousands and thousands of people learn about healthy foods proper nutrition and supplementation to achieve health. Redd Remedies is the culmination of the many years of work research and uncompromising desire to offer only the best products to its customers. Redd means to put in order which is exactly what Redd Remedies does. The company develops and manufactures natural condition-specific health and wellness supplements that help put one s life as it relates to health in order. cific health and wellness supplements are formulated with adaptogens that are used in their area of expertise for wide reaching balancing body support. Easy to use with one or two daily doses Redd Remedies formulas provide Targeted herb support Base nutrition support Nourishing & balancing formulas New Products in 2014 PainT4 for Advanced Pain Relief goes beyond inflammatory related pain featuring Curcumin C3 Complex Corydalis Ashwagandha Huang Bai and Cang Zhu. Target 1 Joints Target 2 Muscles Target 3 Stress Target 4 Brain Joint Health Soft Chew First in category award winning one per day black cherry soft chew with results in seven to 10 days Featuring Membrell Original NEM (natural eggshell membrane). nonGMO (genetically modified organism) gluten free vegetarian ... and tastes great Bone Health Advanced Featuring pure highly bioavailable and easily digestible food-based Membrell Original ESC (eggshell calcium) special rice protein amino acid chelated magnesium and boron vitamin D and MenoQ7 Vitamin K2. In addition Redd Remedies line of health and wellness supplements includes Cardiovascular support Heart Strong Cholesterol D-fense Circulation VA and 120 80 Care Brain Awakening Mood & Focus support IN JOY At Ease At Ease PM Weight Management support Crave Stop Thyroid Strong and TrueENERGY Respiratory support SinuZyme Sinus Support Lung Care and Throat & Bronchial Syrup Joint and Nerve support Gouch Nerve Shield and Muscle Ease Urinary and Bladder support UT Soothe For more information on Redd Remedies visit Find it on Facebook and follow on Twitter ( ReddRemedies). VITAMIN RETAILER 63 Health Solutions Results That is the focus of everything Redd Remedies does. Simple once or twice a day dosing results in high level consumer compliance. Whole body formulation approach that nourishes the body resulting in symptomatic relief and core issue balance. Adaptogens used in their area of expertise bring balance & harmony. Significant respect for traditional herbal modalities integrated with herbs and nutritional ingredients with published scientific research results in unique results-focused formulas. Manufactured in GMP (good manufacturing practice) facility. Ingredients sourced globally through close partnerships. Guaranteed pure by appropriate testing for identity purity potency microbial heavy metals pesticides and gluten. When we design a product we search all the natural medicine world has to offer. You will find our products work quickly going beyond the surface and focusing on the core of the problem said Chapman. We use natural ingredients that help us quickly accomplish symptomatic relief and create lasting core health. Redd Remedies is a proud sponsor of the American Botanical Council American Herbal Products Association Natural Products Association and Autism Hope Alliance. Product Line Redd Remedies line of natural condition-spe- FEBRUARY 2015 WWW.VITAMINRETAILER.COM Scandinavian Formulas Inc. 2015 Company Profiles candinavian Formulas Inc. with headquarters in Sellersville PA is divided into three divisions Chemicals & Ingredients Division Consumer Products Division Bulk Soft Gels Tablets and Capsules Division The company s mission is to supply high quality products and innovative solutions with an exceptional level of customer service. With more than 25 years experience Scandinavian Formulas has consistently offered the finest quality ingredients to the nutritional food pharmaceutical cosmetic and pet care industries as well as chemicals to various industrial markets. As its customers requirements are constantly changing the company continues to strive to meet their expectations. For more than 25 years Scandinavian Formulas has been manufacturing and supplying the highest quality nutraceutical and medical device products which address many common health and physical issues. More recently Scandinavian Formulas supplies finished bulk products in the form of soft gels tablets and capsules to the nutritional supplement industry. 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 257-9781 Email info Website Quality Ingredients for More Than 25 Years S the-art facilities. Each product meets the highest standards for quality and performance. This consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas products address many common health and physical issues with the highest quality ingredients and carefully developed formulations. When health is at stake there can be no compromise--its valued customers expect only the best. Put your trust in Scandinavian Formulas--the company is positive you will be 100 percent satisfied with the results you achieve. Bulk Soft Gels Tablets & Capsules Division Scandinavian Formulas a diversified nutraceutical and pharmaceutical company provides the nutritional supplement industry with finished products--capsules tablets and soft gels. Each of these products is made using the finest raw materials the most advanced manufacturing processes and the strictest of quality controls. All products are manufactured in the United States under quality control experts at ultra-sophisticated facilities conveniently located throughout the country. Product consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas has a solid reputation for outstanding customer service from initial inquiry and order placement to final shipment and delivery. When health is at stake there can be no compromises. ty chemicals intermediates and botanicals. The company represents many foreign and domestic producers with a wide variety of capabilities in custom manufacturing for its chemical and ingredients customers. The company s global sourcing capabilities enable it to meet and anticipate the needs of its customers and to offer purity consistency and reliability to its products. Scandinavian Formulas has the ability to provide flexible shipping worldwide in a timely manner. The company concentrates its efforts in the specialty markets where personalized service and catering to our customer s individual requirements and needs is expected. Scandinavian Formulas ambition is to provide quality products and services to the various industries the company serves Biotechnology (Life Sciences) Diagnostic Health foods Natural medicines Food feed Pharmaceuticals Sports nutrition Veterinary Cosmetics personal care Scandinavian Formulas extensive product line offers a full range of items including but not limited to Amino Acids Nutritional ingredients Lubricants Organic products Minerals Herbal products Oils Chemicals Hydrocarbons Extracts Marine Oils Botanicals Scandinavian Formulas customers experience East ordering Quick delivery Product knowledge Friendly service Product availability Proven reliability Consumer Products Division Scandinavian Formulas is committed to manufacturing and supplying the highest quality products possible with reliable on-time delivery and superior value for its customers. The company s products have been manufactured under strict quality control in state-of- Chemicals & Ingredients Division Scandinavian Formulas Chemicals & Ingredients Division is a privately held member of the global chemical market specializing in the sales and marketing of fine and special64 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Superior Source (Continental Vitamin Co.) 2015 Company Profiles uperior Source MicroLingual tablets are recognized as the only true soft-molded instant release dietary supplements on the market today. The company s proprietary methods utilize low-pressure hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins minerals and herbal formulas to support your customer s health in every way. Many companies market products as fast dissolving yet they are still compressed tablets. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. Superior Source s soft molded MicroLingual tablets contain no excipients and rely on a small amount of acacia gum to hold them together. That results in a much more concentrated product. 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (323) 581-0176 (800) 421 6175 Fax (323) 589-6667 Website Featuring Under-the-Tongue Technology S MicroLingual tablets dissolve immediately under the tongue resulting in quick and direct absorption. Held under the tongue nutrients are absorbed directly into the body resulting in an immediate B-12-vitamin boost. This concept is vital for vitamin B-12 supplementation. History Founder Ron Beckenfeld began distributing natural dietary products in 1969. The initial Superior Source product was our B12 1000 mcg. Today the company continues to grow with more than 120 products now available. There are clear advantages of administering nutrients via MicroLingual instant dissolve tablets. They offer improved bioavailability better and more rapid absorption of the nutrients. What Sets Superior Source Apart From The Competition Superior Source is the only source of soft-molded instant-release tablets offering a diverse line of vitamins minerals and herbal formulas. The company s trade secret MicroLingual delivery system with its soft molded tablets dissolve immediately resulting in quick and direct absorption. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. That ulti mately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet. The company s MicroLingual delivery system is ideal for a wide range of Superior Source Ensures the Quality of its Products The company s products are produced in a GMP (good manufacturing practice) certified 100 000-square-foot manufacturing facility the company s high standards have earned it the trust of the natural products community. Superior Source s proprietary methods involve using LPH technology to create its unique instant dissolving tablets. health goals including heart health energy and stress support antioxidant support healthy blood glucose healthy sleep cycles women s and men s health and infant and children s health. There are clear advantages of administering nutrients via MicroLingual instant dissolve tablets. They offer improved bioavailability better and more rapid absorption of the nutrients. Superior Source MicroLingual tablets literally small instant dissolve soft molded tablets have a different route of administration and after dissolving fast in your mouth are capable to diffuse into the blood through tissues under the tongue. When a chemical comes in contact with the mucous membrane beneath the tongue or buccal mucosa it diffuses through it. Because the connective tissue beneath the epithelium contains a profusion of capillaries the substance then diffuses into them and enters the venous circulation. In contrast substances absorbed in the intestines are subject to first pass metabolism in the liver before entering the general circulation. This is particularly of concern when considering vitamin B12 uptake as absorption from the gut can be problematic. In 1999 Continental Vitamin Company Inc. introduced No Shot B12 as the first MicroLingual Instant Release Soft-Molded tablets. The company now manufactures a full range of No Shot B12 products. The novel delivery system for vitamins and nutrients soon had a loyal following who found Superior Source MicroLingual tablets to be the fast efficient and healthy way to support their health. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. VITAMIN RETAILER 65 MicroLingual Tablets are Perfect for B-12 Delivery Superior Source instant dissolve FEBRUARY 2015 WWW.VITAMINRETAILER.COM SuperNutrition 2015 Company Profiles 1925 Brush Street Oakland CA 94612 Phone (800) 262-2116 Fax (510) 446-7994 Websites Healthier. Happier. Smarter Formulas You Feel F ads come and go but SuperNutrition s core values have remained unchanged for 38 years. Using a combination of peer reviewed science natural wellness and innovative thinking the company continues to make the highest quality most effective multivitamins known to science. SuperNutrition s SimplyOne brand of one-per-days are formulated to support an active healthy lifestyle and have become the fastest growing new production introduction in its history. The company s OptiEnergy Packs remain the most comprehensive most effective multi-table multivitamins on the market and are legendary in the natural channel. And now SuperNutrition continues that passion for innovation in 2015 with the introduction of its all-new SimplyOne Heart Smart line of cardiovascular multivitamins. Heart Smart s patent pending one-per-day formulations are designed to provide your customers with the most effective support available for arterial flexibility and overall cardiovascular health. Available in both vegan and regular version Heart Smart taps into one of the fastest growing segments in the vitamin category with a chewable cardiovascular supplement that s both effective and delicious. Still family owned and operated SuperNutrition invites you to visit the company in Oakland CA and meet its CEO Kathy Mooney and her brother Director of Science and Education and co-founder of the company Michael Mooney. SuperNutrition... Building a better world through better nutrition since 1977. Call (800) 262-2662 for more information today. Using a combination of peer reviewed science natural wellness and innovative thinking the company continues to make the highest quality most effective multivitamins known to science. 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 Wakunaga of America Co. Ltd. 2015 Company Profiles he corporate philosophy of Wakunaga is a commitment to research and a mission to serve public health. With distribution in more than 50 countries worldwide it is Wakunaga s continuing mission to promote good health throughout the world. This mission is accomplished by providing products of the highest quality which are supported by truthful science and accompanied by helpful consumer information. The company has an outside and inside sales staff as well as two nutritionists available to answer retailer and consumer questions on a daily basis. 23501 Madero Mission Viejo CA 92691 Phone (949) 855-2776 (800) 421-2998 Fax (949) 458-2764 E-mail info Website Year Founded 1972 Wakunaga A Commitment to Research T Quality Assurance In Wakunaga s new state-of-the-art manufacturing facility the company uses stringent quality controls and follow current good manufacturing practices (cGMPs) which were established by the World Health Organization. Wakunaga is also certified by TGA and ISO 9001 the international quality standard management system which demonstrates the company s commitment to total quality assurance and results in products that are safe and effective. Wakunaga of America follows the same high quality standards to manufacture products which have been established by its parent company throughout 50 years of experience. Quality checks cover every aspect of the manufacturing process--from the organic cultivation of garlic through production packaging and distribution. Wakunaga is continually implementing innovations to its automated manufacturing as well as quality assurance testing. The quality assurance system Wakunaga has in place also applies to environmental protection as it is one of the company s primary responsibilities to protect the natural environment of the local community. Thus Wakunaga is always striving for the ultimate target of providing the finest product available on the market to its customers a product that ensures safety quality and efficacy. Products Wakunaga s main product is Kyolic for heart and immune health. Studies have proven Kyolic to enhance immune function protect cells from free radical damage and support cholesterol and overall heart health. The production of Kyolic odorless AGE begins with garlic grown on Wakunaga farms under strictly controlled organic conditions without the use of chemical fertilizers herbicides or pesticides. Raw garlic is aged without heating up to 20 months in stainless-steel tanks. This unique aging process makes Kyolic up to 50 times richer in active beneficial compounds than raw garlic and is gentle on the stomach. This odor-eliminating conversion process results in the truly odorless Kyolic AGE that contains safe stable bioavailable and beneficial compounds. Other products from Wakunaga include Kyo-Dophilus human-strain shelf-stable (no refrigeration needed) probiotics to restore balance and protect intestinal function. The probiotics are guaranteed stable at the time of consumption not at the time of manufacture. Also available is Kyo-Green powdered drink mix for energizing and alkalizing Harvest Blend & KyoChlorella for immune function and antioxidant activity. And finally Moducare plant sterols and sterolins to restore strengthen and balance the immune system. Research Wakunaga is a leader in the field of scientific research with now more than 750 peer-reviewed published papers on Kyolic Aged Garlic Extract s (AGE) ability to lower cholesterol slow plaque formation reduce stress and enhance immune health. A new Australian study has found that AGE significantly reduces blood pressure in adults with hypertension offering hope to those who don t respond well to prescription medications or would prefer a natural therapy. Key Personnel Kazu Nomura President Albert Dahbour Vice President Chief Sales Officer Jay Levy Director of Sales Toshi Ide Director of R&D VITAMIN RETAILER 67 New manufacturing facility. FEBRUARY 2015 WWW.VITAMINRETAILER.COM Xlear Inc. 2015 Company Profiles P.O. Box 1421 American Fork UT 84003 Phone (877) 599-5327 Fax (801) 492-8011 Email sales Website Xlear Xylitol Industry Leader S ince 1999 Xlear Inc. has developed the most innovative and diverse range of xylitol-based products in the world. Its priority has always been providing consumers with affordable allnatural and top-quality products. In June of 2000 the company launched Xlear s first commercially available product Xlear Nasal Spray and has grown to be recognized as the industry leader. Dr. Alonzo H. Jones DO a family physician in west Texas now retired was trying to find a solution for patients coming to see him with upper respiratory problems. He studied the research pointing to the benefits of xylitol for improving oral health and its effects on bacteria. He noted that upper respiratory problems had been steadily increasing since the early 1970s owing to environmental factors that included poorly conceived drug therapy and growing antibiotic resistance. He also understood that most upper sinus and respiratory problems were linked to chronic inadequate nasal hygiene. Studies show that 90 percent of moisture and bacteria enter through the nose. He set out to find a preventative treatment to address these growing problems. The solution was Xlear Nasal Spray. In simple non-medical terms clinical studies show that oral xylitol administered in syrup and chewing gum reduces tooth decay and also reduces the incidence of ear infections by 80 and 42 percent respectively. Studies also indicate that bacteria found in the nose and mouth ingest xylitol but cannot metabolize it which prevent the production of harmful byproducts. Further studies show that when xylitol is present the ability of bacteria to adhere to nasal tissue is decreased by 50 to 68 percent therefore the chance of infection is reduced because the bacteria cannot stay in the nasal passage as easily. Based on this research Xlear Nasal Spray product formulation began and clinical studies followed with the product introduced to the market in June of 2000. experience and growing numbers of dentists pediatricians ear nose and throat specialists and other health practitioners are recommending Xlear Nasal Spray to their patients. Recognizing the dental benefits of xylitol in May of 2003 Xlear launched the Spry Dental Defense System a family of dental products containing oral xylitol for improved oral health. Xlear also distributes XyloSweet and Lite&Sweet xylitol based sweetener products used as a natural sugar substitute in cooking baking and general consumption. Xylitol is revolutionizing oral health upper respiratory health diabetic and sugar-free diets. It s been the focus of more than 2 500 published clinical and laboratory studies. These studies span more than 40 years and support a wide range of dental upper respiratory and systemic benefits. Every ingredient used to create Xlear products (including the Xlear Nasal Care Spry Dental Defense XyloSweet Lite&Sweet and SparX candies) are gluten free and derived from non-GMO (genetically modified organism) sources. Each complies with all E.U. and FDA (U.S. Food and Drug Administration) requirements regarding gluten and allergens. Additionally Xlear products do not contain any milk fat milk protein glucose or sucrose. cally and molecularly identical from both sources and Xlear s method supports family farmers by enabling them to get value from their crop by-products rather than contribute to deforestation. It does not contain any of the corn grain and it is tested to ensure that no corn allergens mycotoxins or corn proteins of any type are in the product. Customer FAQs What is xylitol It s an all-natural sweetener that occurs in most fruits vegetables and plants. It s even produced daily in the human body. Looks and tastes like sugar 40 percent fewer calories and none of the negative tooth decay or insulin release effects of sugar Glycemic index of 7 compared to sugar s 83 FDA approved since 1963 in unlimited quantity and safe for use by anyone concerned with overconsumption of sugar or for those on a sugar controlled diet I ve heard of it being used in gum but why in a nasal spray To promote sinus health by gently cleansing soothing and moisturizing To safely remove airborne contaminants dust and other irritants Helps alleviate a. Nasal allergies and dryness b. Sinusitis rhinitis c. Allergic asthma d. Post nasal drip e. Sinus pressure and nasal congestion f. Nasal symptoms from flue and cold g. Nasal irritation from occupation house dust fumes animal dander grass pollen environmental pollutants and smoke Recommended by ear nose and throat doctors allergists pediatricians and other health care professionals worldwide All-natural with no side-effects Safe and effective for all ages Research and Quality Xlear products are created solely with pharmaceutical-grade xylitol meaning a product with more than 99 percent pure xylitol. Independent studies by outside laboratories are performed to confirm the quality analysis we receive with every shipment and the results have thus far shown 100 percent conformity. Furthermore the company s supply partners adhere to strict standards in purity cleanliness and manufacturing. Xlear Inc. is the pioneer in xylitol extraction and processing and has invested more than 1 million in research moving away from the highly-acidic treatments (hydrochloric and sulfuric) currently used throughout the industry to milder more organic and safer methods that rely on malic lactic and eventually citric and ascorbic acids. The company also uses non-GMO corn stems and cobs (no kernels) instead of earlier sources of xylitol such as birch trees. The xylitol is chemi- Products Since that time the number of people using Xlear products including Xlear Nasal Spray to help lead healthier lives has skyrocketed Scores of people evangelize the products based on their own 68 VITAMIN RETAILER Key Personnel Tom MacDonald CEO Nate Jones Chairman Bill Robbs Vice President of Sales Bob Astleford Director of Operations John Peterson Marketing Director Ryan Hogan Communications Director WWW.VITAMINRETAILER.COM FEBRUARY 2015 Daily Manufacturing Inc. 2015 Company Profiles 4820 Pless Rd. Rockwell NC 28138 Phone (704) 782-0700 (800) 868-0700 Fax (704) 784-8400 Email dr-jim Website Commitment to Quality J im and Mary Jo Daily started manufacturing one mineral supplement for Dr. Carey Reams nutritional program in 1979. Since that time Daily Manufacturing has expanded and supplies high-quality nutritional supplements to health care professionals and to natural food retailers. Daily Manufacturing remains a family-owned business that maintains the uncompromising quality standards that won the endorsement of Dr. Reams and many other customers throughout the years. related issues. Other unique products offered by Daily Manufacturing include Relax--day and evening formulas and Herbal Bright a natural mood elevator. Other combinations include Vitality for Women and Vitality for Men which have rapidly becoming some of the company s most popular combinations. Daily products include a wide variety of supplements which can contribute substantial benefits to everyone. Daily Manufacturing is committed to producing high-quality nutritional products. The company believes that natural products must have a solid scientific basis for efficacy and safety. Every product with the Daily name must promote wellness and optimal health without risk of harm. Daily Manufacturing makes every effort to identify and obtain only the highest quality raw ingredients. Rather than shop for the lowest cost ingredients Daily Manufacturing typically uses the same ingredients from the same supplier each time the product is manufactured. If the company finds something that works well it wants to stay with it. Of course all ingredients must meet rigorous testing standards. However we do not believe that testing alone can determine the quality of an ingredient and that a proven track record of effectiveness is important. Daily products contain a wide range of vitamins minerals herbal and other nutritional products. Formulations designed by expert scientists are designed to meet special nutritional challenges. Daily s digestive products are some of the most comprehensive in the industry and cover challenges such as gluten and milk intolerance as well as more general nutritionally FEBRUARY 2015 WWW.VITAMINRETAILER.COM Go to dailymanufacturing for info about this advertiser VITAMIN RETAILER 69 Frey Vineyards Ltd. 2015 Company Profiles rey Vineyards pioneered as the nation s first organic winery in 1980. The company has always farmed organically and always produced its wines without the addition of sulfites. Today Frey Vineyards farms 14000 Tomki Rd. Redwood Valley CA 95470 Phone (800) 760-3739 (707) 485-5177 E-mail katrina Website Frey Vineyards Family Owned and Operated F 250 acres of vineyards while respecting the integrity of the 750 acres of pristine forest that surround the vineyards. In 1996 the company was certified by Demeter for Biodynamic farming and processing methods. Frey Vineyards organic wines are fermented on certified organic yeast and are vegan acceptable. The Biodynamic line of wines is fermented on native yeasts without additives or unnatural manipulations. All Frey wines are gluten free. Frey wines are sold throughout the United States and in Canada Japan and the United Kingdom. Frey Natural Red and Natural White have obtained non-GMO (genetically modified organism) Verified status due to the company s use of certified organic yeast. The rest of the line will also soon be non-GMO verified. Although most conventional wine yeasts are not genetically modified the matrix that the yeast is grown upon contains sugars from GMO sugar beets. The company s certified organic yeast is grown upon an organic matrix. Today Frey Vineyards farms 250 acres of vineyards while respecting the integrity of the 750 acres of pristine forest that surround the vineyards. Three generations of the Frey family live and work at the winery which is still family owned and operated. From vine to glass Frey Vineyards proudly offers honest wines that express the locale in inland Mendocino County in Northern California and that are made using thoughtful natural methods. For more information call (800) 760-3739 or visit WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to frey for info about this advertiser 70 VITAMIN RETAILER Hyalogic LLC 2015 Company Profiles 610 N.W. Platte Valley Dr. Riverside MO 64150 Phone (866) 318-8484 Fax (913) 422-9396 E-mail info Website Hyaluronic Acid Solutions for Healthy Living H yalogic is proud to be a leader in the use of hyaluronic acid (HA) and a partner in your health and wellness. The company launched Hyalogic with its first product premium oral liquid hyaluronic acid Synthovial Seven. The success of this product in the human joint health market has been phenomenal and helped establish Hyalogic as one of the pioneers and leaders in the field of nutritional supplements. HA is a versatile molecule that can help many parts of the body. By the time you reach age 50 your body is producing about half the amount of HA it did when you were younger. This decline is a major reason your joints are more likely to give you problems as you age. It s also one reason why your skin begins to wrinkle and sag. Hyalogic s Mission To improve extend and enhance human and animal lives through the development of innovative safe healthful and effective products. Hyalogic is committed to your success and offers Extensive training programs for your staff including seminars and in-store demonstrations Technical support hotline (866) 318-8484 Demand generation programs to drive store traffic Local and national advertising Sample programs and displays Employee purchase program Top Products Some of Hyalogic s most popular products include Synthovial 7 Liquid Oral Hyaluronic Acid--earned Healthy Living People s Choice Award 2012 Episilk Pure Hyaluronic Acid Skin Serum--earned Better Nutrition Best of Natural Beauty Award 2012 Hylavsion--a comprehensive eye support nutrient with HA Hylamints--a moisturizing lozenge with HA for dry mouth concerns Hyaflex--a liquid oral hyaluronic acid for dogs and cats Dr. Johns Toothpaste formulated with HA and xylitol to support healthy gums Episilk Facial Scrub--a gentle moisturizing facial scrub with HA and exfo amber For a complete listing of products and ingredients visit and contact Hyalogic to obtain samples and a retail partner starter kit. Go to hyalogic for info about this advertiser FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 71 Nutraceutix Inc. 2015 Company Profiles ith an unmatched collection of specialized process and technology patents combined with more than 25 years of experience in the industry Nutraceutix contract manufactures the industry s finest probi- 9609 153rd Ave. N.E. Redmond WA 98052 Phone (800) 548-3222 (425) 883-9518 Fax (425) 869-1020 E-mail info Website Nutraceutix Making Probiotics and Nutraceuticals Better W otics in a variety of forms--from bulk powder to capsules and advanced tablets in bulk or fully finished bottles. The company also formulates and manufactures superior controlledrelease nutraceuticals that offer dis- tinct advantages to brand retailer and consumer. Bulk Probiotic Powders Nutraceutix has grown natural probiotic strains for well over two decades. It controls the entire process from growing the organisms through the production of the final delivery forms ensuring organism purity and viability at every step. All Nutraceutix strains are naturally occurring and selected as appropriate and effective for human use. They are not genetically modified and have a long history of use in dietary supplements and food applications where they are generally recognized as safe (GRAS). Patented LiveBac Processing for Extended Shelf Life Tablets and Caplets Many probiotics found on store shelves fail to meet label claim and many of those have no viability at all by the time they are consumed. Over a decade of extensive research development and testing of probiotic delivery forms has led to a number of exclusive patented processes that allow Nutraceutix to craft products with outstanding shelf-life performance even at room temperature. Patented BIO-tract Probiotic Delivery System Delivers the Goods It s a fact. Unprotected the vast majority of live probiotics entering the stomach won t survive to reach optimal sites in the gastrointestinal tract. To overcome this obstacle Nutraceutix has researched developed and patented the BIO-tract delivery technology that protects the majority of a supplement s probiotics from gastric acid while providing optimal release of live organisms throughout the digestive tract. Certified GMP Contract Manufacturing Go to nutraceutix for info about this advertiser 72 VITAMIN RETAILER All LiveBac and BIO-tract products are produced in Nutraceutix s NSF-certified GMP contract manufacturing facilities. WWW.VITAMINRETAILER.COM FEBRUARY 2015 SUPPLEMENTSCIENCE Ubiquinone (CoQ10) & Ubiquinol Research Update By Gene Bruno MS MHS RH(AHG) Dean of Academics Huntington College of Health Sciences reviously I wrote an article called Coenzyme Q10 as Ubiquinone & Ubiquinol For Cardiovascular Health & More for the February 2014 issue of Vitamin Retailer. That article reviewed some of the vital cellular functions and health wellness applications for coenzyme Q10 (CoQ10). This article will focus strictly on new human research that has been published in 2014 on CoQ10 (ubiquinone) and ubiquinol. It will not review studies on animals or in-vitro studies (i.e. research done on cell lines in a laboratory not on a live organism). P ubiquinol is necessary however since the human body can easily convert ubiquinone into ubiquinol.1 The fact is that supplementation with either ubiquinone or ubiquinol has value. CoQ10 and Semen Previous research from 20042 showed that infertile men with idiopathic asthenozoospermia (the medical term for reduced sperm motility) who take 200 mg day of CoQ10 had increased sperm motility after six months of treatment. Since low-seminal plasma concentrations of CoQ10 have been associated with some parameters of impaired sperm researchers decided to further explore the relationship between semen and CoQ10. A recent randomized placebo-controlled study3 examined the effect of CoQ10 on catalase superoxide dismutase (SOD) and F2 isoprostanes (prostaglandin-like compounds formed in the body from the free radical-catalyzed peroxidation of essential fatty acids) in seminal plasma in infertile men. Fortyseven infertile men with idiopathic oligoasthenoteratozoospermia (the medical term for semen with a low concentra- The Difference Between Ubiquinone and Ubiquinol Before jumping into the research let s do a quick review on the difference between ubiquinone and ubiquinol. Chemically ubiquinol is the fully reduced form of CoQ10 known as CoQ10H2. This means that it has two additional hydrogens than standard oxidized ubiquinone which is also known as CoQ10. Most CoQ10 products on the market today provide ubiquinone although it is ubiquinol that provides virtually all of benefits associated with CoQ10. This does not necessarily mean that supplementation with tion of sperm) received 200 mg day of CoQ10 or placebo for three months. Not surprisingly the results showed that CoQ10 levels increased significantly following supplementation in CoQ10 (P 0.001). In addition the CoQ10 group had higher catalase and SOD activity than the placebo group. There was also a significant positive correlation between CoQ10 concentration and normal sperm form and structure (P 0.037) catalase (P 0.041) and SOD (P 0.001). Furthermore after supplementation there was a significant reduction in seminal plasma 8-isoprostane in the CoQ10 group compared to the placebo group (P 0.003). The authors concluded that three-month supplementation with CoQ10 in oligoasthenoteratozoospermia infertile men can reduce oxidative stress in seminal plasma and improve semen parameters and antioxidant enzymes activity. CoQ10 and Fibromyalgia In 2002 an open pilot study4 found that supplementation with 200 mg day of CoQ10 in conjunction with 200 mg day of Ginkgo biloba extract for 84 days improved quality of life parameters in VITAMIN RETAILER 73 FEBRUARY 2015 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE fibromyalgia patients including physical fitness levels emotional feelings social activities overall health and pain. The 2002 study did not however investigate the mechanism of action behind these beneficial effects. One possibility is that the mechanism had to do with the neurotransmitter known as serotonin. The reason is that the relationship between serotonin in the pathophysiology of fibromyalgia has previously been explored and medications that modulate serotonin levels are currently used in the treatment of fibromyalgia.5 Since serotonin is an important modulator of pain perception sleep fatigue cognition and mood in normal subjects this supports the positions that disturbances in these functions in fibromyalgia (e.g. fibromyalgia patients have higher levels of depression) can result of abnormalities in the content metabolism or transmission serotonin. Recent research set out to determine if CoQ10 had an impact on serotonin in fibromyalgia patients. A randomized double-blind placebocontrolled study6 examined the effects of 300 mg day of CoQ10 (divided into three daily doses) on serotonin and depression in 20 fibromyalgia patients for 40 days. Ten patients received CoQ10 and 10 patients received a matching placebo. CoQ10 and serotonin levels were assessed using blood and blood platelet samples and depression was evaluated the Beck Depression Inventory (BDI) scale. Results showed that CoQ10 and serotonin levels in platelets from fibromyalgia patients were restored in the CoQ10-treated group compared to placebo group. A significant improvement in depressive symptoms was also observed in the CoQ10treated group compared to the placebo group (P 0.001). In fact the authors of the study stated Our findings also support the hypothesis that CoQ10 supplementation can be used as an alternative therapy for controlling depression. weeks 1) a Mediterranean diet supplemented with coenzyme Q10 2) a Mediterranean diet alone and 3) a saturated fatty acid-rich diet. Volunteers were then tested to determine if certain genes expressed themselves (the process by which information from a gene is used in the synthesis of a protein or RNA) which in this case would be an indicator of DNA damage. The results showed that those in the Mediterranean diet group and especially those in Mediterranean diet supplemented with coenzyme Q10 group experienced a reduction in the expression of the genes associated with increased DNA damage. The researched concluded that these results indicated a triggering of DNA repair machinery. Ubiquinol and Autism CoQ10 the Mediterranean Diet and Aging Past research has shown that CoQ10 plays a role as a powerful antioxidant in cells inhibiting lipid peroxidation in cell membranes and DNA 7 and is involved in helping to protect against different types of oxidative damage.8 9 10 A study11 in 2012 found that CoQ10 supplementation in combination with the Mediterranean diet in an elderly population reduces the inflammatory response and stress to those parts of the cell responsible for manufacturing proteins--which is important to help prevent aging-related disease such as diabetes inflammation and neurodegenerative disorders including Alzheimer s disease.12 The question is would CoQ10 and the Mediterranean diet help also help reduce DNA damage which would be a boon to the aging population This was explored in recent research. In July of 2014 a new study13 was published in which 20 participants were randomly assigned to one of three groups for four Since autistic spectrum disorders can be associated with mitochondrial dysfunction and oxidative stress 14 and since CoQ10 is beneficial for treating both of these issues 15 this raised the question as to whether supplementation with CoQ10 would be helpful with autism. A case study16 published in 2006 did report a variety of improvements in an autistic girl treated with a program of vitamin supplements L-carnitine and CoQ10 but this was insufficient for drawing conclusions for a larger population of autistic patients. However a recent study17 took another look at this question. Twenty-four children aged 3-6 years with autism were given 50 mg of ubiquinol twice daily for a total daily dose of 100 mg. Data on behavior of the children were collected from parents. The results were that supplementation with ubiquinol improved symptoms in children with autism including communication with parents (in 12 percent) verbal communication (in 21 percent) playing games of children (in 42 percent) sleeping (in 34 percent) food rejection (in 17 percent) This is the first study in which beneficial effects of ubiquinol in children with autism has been demonstrated. Conclusion Supplementation with ubiquinone and ubiquinol has been shown in research to continue offering a range of benefits. Based upon research published in 2014 this includes reduction oxidative stress semen a reduction of depression in fibromyalgia patients reduction in the expression of the genes associated with (Continued on page 80) 74 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 HEALTHYSHOPPER Benefits of Boron B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 75 Answers 1.) b 2.) c 3.) b 4.) d 5.) a lassified as a trace mineral boron can be found in foods such as almonds avocados prunes hazelnuts among others. Once used as a food preservative between 1870 and 1920 as well as during World Wars I and II today boron is utilized for building strong bones osteoarthritis as an aid for building muscles and increasing testosterone levels and for improving thinking skills and muscle coordination according to WebMD. According to Natural Standard boron was found to play a role in regulating mineral metabolism (such as calcium and magnesium) and enhancing the vitamin D activation process in humans in the 1980s. In addition boron is required for normal bone metabolism. These discoveries led to the use of boron for both the prevention of osteoporosis and the treatment of osteoarthritis. Studies have shown that boron deficiency can have an effect on the structure composition and strength of the bones potentially causing osteoporosis-like changes to the body which seems to be a result of the calcium and magnesium metabolism being effected by boron deficiency. In Michael A. Smith MD s book The Supplement Pyramid How to Build Your Personalized Nutritional Regimen he referred to an animal study of vitamin D deficient rats A study of rats deficient in vitamin D found that when given boron they were better able to better utilize when little vitamin they had. In addition to bone health issues boron has been associated with an increased risk for postmenopausal bone loss. In The Osteoporosis Solution New Therapies for Prevention and Treatment the C authors explained Test Your Knowledge of Boron that because of the 1.) Boron can be found in foods such as ______. way it functions in a.) Watermelon b.) Hazelnuts the body boron c.) Wheat d.) None of the above may be beneficial for postmenopausal women. In a 1997 2.) Boron was used as a food preservative during ______ study at the United a.) World War I b.) World War II States Department c.) Both a & b d.) None of the above of Agriculture (USDA) post3.) Boron was not found to play a role in regulating mineral menopausal women metabolism. who took 3 mg of a.) True b.) False boron a day showed decreased excretion of calcium 4.) In a 1997 study at the United States Department of Agriculture (USDA) postmenopausal women who took ______ mg of boron a day and magnesium showed decreased excretion of calcium and magnesium. the authors wrote. The study also a.) 3.5 b.) 2 implicated boron c.) 2.5 d.) 3 as an important nutrient that 5.) A recommended daily allowance for boron is not established. decreases oxalate in a.) True b.) False the urine and may be important in the control of kidney stone formation. inflammation and peeling irritability Additionally boron supplementatremors convulsions weakness tion markedly increased blood conheadaches depression diarrhea centrations of a substance 17-betavomiting among other symptoms. estradiol--an active form of estroAnd because boron is easily gen--and may mimic some of the absorbed and subsequently eliminateffects of estrogen on calcium ed primarily through the kidneys it metabolism. should be used cautiously in patients According to Natural Standard with renal insufficiency. when taken by otherwise healthy individuals in trace amounts similar to amounts found in foods. While a Resources recommended daily allowance for boron is not established the upper limit is 20 per day for adults accordGermano Carl RD CNS LDN William Cabot MD ing to Further the and Lisa Turner. The Osteoporosis Solution New Therapies for Prevention and Treatment. New York World Health Organization (WHO) Kensington 1999. Print. set an acceptable range of boron to Smith Michael A. and Sara Lovelady. The be 1 to 13 mg per day. However Supplement Pyramid How to Build Your Personalized excessive use of boron has led to Nutritional Regimen. Laguna Beach Basic Health fatal poisonings. Medline Plus noted Publications 2014. Print. that signs of poisoning include skin PRODUCTSPOTLIGHT Benefitting From Amino Acids he building blocks of proteins amino acids make up approximately 75 percent of the human body and are essential to just about every one of its functions. The body uses 21 amino acids to make the protein it needs to function. Of those 21 there are nine amino acids that the body can t produce on its own which are called essential amino acids because they are necessary for the body to survive. Essential amino acids are found in food sources such T B Y S H A R I B A R B A N E L as milk eggs meat and a number of plants. And according to the National Institutes of Health (NIH) the essential amino acids are histidine isoleucine leucine lysine methionine phenylalanine threonine tryptophan and valine. In addition to essential amino acids are classified in two other groups-- nonessential and conditional. According to NIH nonessential amino acids are produced by the body and include alanine asparagine aspartic acid and glutamic acid. Lastly conditional amino acids include arginine cysteine glutamine tyrosine glycine ornithine proline and serine. While it isn t necessary to consume every amino acid at each meal it is recommended that a person consume a balance of amino acids through out the day. Below are a few examples of amino acid products that are available on the market today. Amino Acid Caplets Bluebonnet s (Sugar Land TX) Amino Acid Complex 1 000 mg Caplets provide dipeptide-bonded amino acids from whey lactalbumin and egg white albumin proteins that are rich in musclebuilding branched chain amino acids (BCAAs). BCAAs are especially important for the athlete because they are a primary fuel source for muscle and they also aid in muscle recovery. Animal foods such as eggs and milk are considered high-quality protein sources when compared to vegetables. Egg white albumin is the main protein found in egg white making up 60 to 65 percent of the total protein. Whey is one of the principal proteins that is found in milk and is the protein of choice because of its superior biological value as well as being a rich natural source of BCAAs that help to increase nitrogen retention for enhanced muscle growth strength and repair in the body for optimal health and wellness. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Fuel Powder Twinlab s (New York NY) BCAA Fuel Powder increases nitrogen retention and supports protein synthesis to build lean muscle mass and strength prevents muscle tissue breakdown leading to faster recovery and reduced post-workout stiffness and is scientifically-formulated with a specific ratio of essential amino acids to enhance absorption and muscle tissue recovery. Twinlab BCAA Fuel Powder is available in a Fruit Punch-flavored easy-mix powder. It is a powerful combination of precision-engineered BCAAs L-leucine L-isoleucine and L-valine. These essential amino acids cannot be made by the body and are rapidly oxidized during exercises so supplemental BCAAs can play a key role in muscle growth and recovery. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 645-5626 or visit For more information call (800) 580-8866 or visit Double Strength NOW Foods (Bloomingdale IL) offers LTheanine 200 mg Double Strength which supports cardiovascular function and promotes relaxation. L-theanine is an amino acid naturally found in green tea. L-theanine promotes relaxation without the drowsiness or negative side effects associated with other calming agents. L-theanine also supports healthy cardiovascular function through this relaxing effect. This formulation also includes inositol a member of the B vitamin family that is essential for brain and nervous system health. L-Theanine 200 mg Double Strength is vegetarian and vegan and the suggested retail price is 45.99 for 120 vegetarian capsules. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Helps Build Muscle AjiPure Fusil from Ajinomoto North America Inc. (Raleigh NC) contains the world s highest purity fermented plant-source L-leucine. Fusil (fermented ultra-soluble instantized L-leucine) helps stimulate protein synthesis to build muscle and supports endurance energy and muscle recovery following physical activites. Ajinomoto has been the world s leading producer of amino acids for nearly 100 years. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (855) 254-7873 (855AJIPURE) or visit 76 VITAMIN RETAILER For more information call (888) 669-3663 or visit WWW.VITAMINRETAILER.COM FEBRUARY 2015 HEALTHANDNUTRITION Supplementing Medication Retailers Must Tread Carefully By Mark Becker ny conventional pharmaceutical medication can have side effects. These side effects are described and reported after drug trials and research studies have been conducted. Side effects are further detailed in the marketing of the medication. In fact it is comical to watch a 30second television spot on a particular medication. More than half of the spot is devoted to the often numerous side effects of the medication. Furthermore information on interactions usage in pregnancy usage while breastfeeding usage by pediatric patients and dosing limits are outlined and made available in standard references for doctors treating patients. Furthermore the formulations of the drugs must satisfy strict quality control standards to ensure conformity. These medications regularly contain virtually uniform quantities and ratios of substances. The aforementioned is crucial according to a May 14 2014 report on 1 since prescription drugs are playing an increasingly larger role in U.S. life with nearly half of all Americans taking one or more medications. More people than ever are taking medication for chronic conditions such as diabetes high blood pressure elevated cholesterol levels and depression. In fact a report entitled Health United States 2013 the percentage of Americans taking prescription drugs has increased dramatically. The report indi- A cated that from 2007 to 2010 about 48 percent of people said they were taking a prescription medication compared to 39 percent in 1988-1994. Why is this important to natural products retailers As previously mentioned all health food store staff can assume that half of their customers are on a medication of some sort. And about one in four of these customers taking prescription medications also take dietary supplements.2 3 And this number is on the rise. All dietary supplements on health food store shelves have demonstrated some form of pharmacologic action used to produce certain benefits. In fact even supplements that do not have a documented pharmacologic action can affect the absorption metabolism and disposition of other drugs. And this is something retailers have to be acutely aware of. The research regarding interactions between dietary supplements and other medications is extremely fluid and rapidly and continually evolving. As we know dietary supplements are not subjected to the same rigorous safety and efficacy trials and premarketing approval process required of prescription drugs. As a result there is often incomplete knowledge regarding interactions between dietary supplements and drugs especially among patients with chronic diseases. Marketed products containing dietary supplements may vary significantly. Even different batches of the same product from the same manufacturer may differ in content and potency. Previously in the U.S. dietary supplement products may not have contained what they were labeled to contain. Thankfully In June of 2007 the U.S. Food and Drug Administration (FDA) released its final rule on current good manufacturing practices (cGMPs) for dietary supplements. For the first time supplements would be distinguished from other food products and subject to their own distinct set of GMP requirements if sold or offered for sale in the U.S. The FDA s objective in drafting the final rule was to establish quality process and recordkeeping controls to help assure that supplements manufactured or sold in the U.S. met specifications for identity purity strength and composition and are manufactured under conditions to prevent adulteration. This goes a long way toward helping health professionals and retail staff to more effectively provide better guidance when it comes to taking both dietary supplements and prescription medications. Ensuring Smart Supplementation Retailers must never forget they are in the business of selling dietary supplements and understand what this truly means. The word supplement means something added. In this case you re adding to a basic healthy diet and VITAMIN RETAILER 77 FEBRUARY 2015 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION lifestyle or to a prescription medication or therapy to treat a medical condition. A dietary supplement regimen on its own will not necessarily cure or treat a particular condition. It s also important to remember that not all supplements are beneficial especially when taken in toxic doses or combined with other medications. And this is where things can get dicey for retailers. First and foremost a retailer must counsel their customer to talk with a health professional they trust. Once this occurs they have to evaluate the information presented by their customer and draw from their own knowledge to provide useful guidance. I ve been a part of the natural products industry for more than 20 years. On numerous occasions I have seen the media create misleading headlines in an effort to demonize the great compounds that are a part of so many sciencebased innovative natural products formulas offered by our industry. That said it is so important to direct your customers to work with health professionals who practice an integrative approach to health solutions. Retailers must also make every effort to research any product they may be considering recommending. Legitimate products will have data supporting efficacy as well as information on possible contraindications. Before you consider recommending a dietary supplement to a customer that is taking a prescription medication ask yourself Does your customer truly need this supplement Is this supplement safe and supported by legitimate science for efficacy Does this supplement interact with any drug or food your customer consuming Do you know enough about this supplement If you re considering using a dietary supplement in place of drugs consult your health care provider first. And remember just because the dietary supplement is natural doesn t mean it will provide health benefits. Again be sure any dietary supplement you are considering taking is supported by clinical data showing efficacy. Nonetheless retailers need to be aware of dietary supplements that may interact with prescription and or overthe-counter medications. Taking supplements with medications (whether prescription or OTC drugs) can cause dangerous interactions. The following are some of the welldocumented negative interactions retailers need to be aware of Calcium can interact with heart medications certain diuretics and aluminum and magnesium-containing antacids. Coenzyme Q10 (Co-Q10) can interact with anticoagulants blood pressure medication and chemotherapy drugs. Echinacea can change how the body breaks down certain medications in the liver. Ginseng can increase the risk for internal bleeding when taken with anticoagulants or NSAIDs and may cause side effects when taken with MAOI antidepressants. Ginkgo biloba and vitamin E can increase the risk of internal bleeding when taken with aspirin or anitcoagulants such as warfarin (Coumadin). Magnesium can interact with certain diuretics some cancer drugs and magnesium-containing antacids. Saw palmetto can interact with anticoagulants and NSAID pain relievers. St. John s wort known to adversely affect selective serotonin reuptake inhibitor (SSRI) drugs (anti-depressant drugs) blood pressure medication and birth control pills. Vitamin K can interact with blood thinners such as warfarin (Coumadin). With nearly half of all Americans taking one or more medications and approximately half of Americans aged 65 and older take five or more medications retailers need to do their due diligence when advising their customers on possible interactions with medications. Always advise your customers to talk to a health care professional regardless of how well you believe you understand the various interactions. Truth be told unless you are a health professional it is not your place to make these recommendations. The well being of your customer should not be in your hands. It should be in the hands of their doctor. VR References 1. 2. Kaufman DW Kelly JP Rosenberg L Anderson TE Mitchell AA. Recent patterns of medication use in the ambulatory adult population of the United States the Slone survey. JAMA. 2002 287 337 44. 3. Gardiner P Graham RE Legedza AT Eisenberg DM Phillips RS. Factors associated with dietary supplement use among prescription medication users. Arch Intern Med. 2006 166 1968 74. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 15 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For almost 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 102 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at marklbecker and on twitter at becker_mark. For more information access or 78 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 NATURALMEDICINE with Dr. Michael Murray How to Stop the Ringing With Natural Medicine B Y M I C H A E L T. M U R R A Y N D Tinnitus T innitus refers to hearing a constant ringing roaring clicking or hissing sound. It is extremely common as millions of people in the U.S. have tinnitus. People with severe tinnitus may have trouble hearing working or even sleeping. Causes of tinnitus include hearing loss exposure to loud noises or medicines (particularly valium-type drugs [benzodiazepines] as well as non-steroidal anti-inflammatory drugs like aspirin and ibuprofen). Tinnitus may also be a symptom of other health problems such as allergies high or low blood pressure tumors and problems in the heart blood vessels jaw and neck. cases of tinnitus. Ginkgo biloba extract. The results of double-blind studies with Ginkgo biloba extract (GBE) are contradictory. People with recent-onset tinnitus are more likely to respond to GBE compared to those who have had tinnitus for at least three years. Dosage is 240 to 320 mg per day. Vitamin B12. Nearly half of patients with tinnitus are deficient in B12. Many people with low B12 levels experience complete resolution of their tinnitus when given a methylcobalamin form of B12. Take 3000-5000 mcg daily for one month and then reduce it to 1000 mcg daily as a maintenance dose. Treating Tinnitus with Natural Medicines The easiest treatments of tinnitus involve identifying and eliminating the cause. If the ringing in the ear is due to long-term exposure to loud noise or music scuba diving or other causes of damage to the ear drum it is more difficult to treat. However some studies have shown magnesium supplementation may help in these cases (150 to 250 mg three times daily). Other natural medicines that have been shown to be useful include Zinc. Supplementation with zinc (20 to 30 mg per day) can relieve or eliminate tinnitus in those with zinc deficiency--a common occurrence in many Melatonin in Tinnitus The latest natural product showing promise in tinnitus is melatonin as two studies have now demonstrated that 3 mg of melatonin at bedtime significantly improved tinnitus as well as sleep quality. In the most detailed conducted at The Ohio State University Eye and Ear Institute 61 adults with chronic tinnitus were randomized to receive 3 mg melatonin or placebo nightly for 30 days followed by a one-month washout period before switching over to the other treatment. Results demonstrated very convincingly that melatonin was associated with a statistically significant decrease in tinnitus intensity and improved sleep quality in these patients with chronic tinnitus. Melatonin was most effective in men with more severe and bilateral tinnitus and or those with a history of noise exposure. Researchers believe that one of the ways melatonin may be helping tinnitus is by improving sleep quality. That is an interesting mechanism of action especially since tinnitus is often a side effect of prescription sleeping pills. Other evidence suggests that melatonin may help improve inner ear function. For example melatonin has been shown to protect against inner ear damage caused by various drugs including antibiotics and chemotherapy agents. In one study melatonin was shown to be up to 150 times more effective in limiting the inner ear side effects of drugs than a mixture of antioxidants that included vitamins C and E glutathione and N-acetyl-cysteine. Given that drugs are often a cause of tinnitus it may be that anyone taking a drug that is associated with tinnitus should also take melatonin to protect inner ear function and possibly prevent tinnitus. Melatonin and Vitamin B12 Vitamin B12 is required for proper melatonin manufacture and action. Not surprisingly researchers have found that if either melatonin or B12 are low in the blood that they are associated with tinnitus. If both melatonin and B12 levels are low the association is even stronger. VITAMIN RETAILER 79 FEBRUARY 2015 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray Tinnitus is not the only condition linked to low vitamin B12 levels associated with aging. Several studies have found the level of vitamin B12 declines with age and that vitamin B12 deficiency is found in as high as 40 percent of persons aged 65 and over. The deficiency may be the result of reduced dietary intake but a more likely explanation is as we age there is reduced secretion of a compound known as intrinsic factor that facilitates B12 absorption. Low vitamin B12 levels can be devastating at any age but in the elderly it can lead to significant impairment in nerve function and mental capacity. Tinnitus for many elderly folks may be the tip of the iceberg if it is related to low vitamin B12 levels. One study looked at blood levels of vitamin B12 in 100 consecutive geriatric outpatients who were seen for various acute and chronic medical illnesses. They found that 11 patients had serum B12 levels at 148 pmol L or below--the cut off for vitamin B12 deficiency 30 patients had levels between 148 to 295 pmol L and 59 patients had levels above 296 pmol L. After the initial determination the patients were followed for up to three years. The patients with B12 levels below 148 pmol L were treated and were not included in the analysis of declining cobalamin levels. The average annual decline was 18 pmol L for patients who had higher initial B12 levels but for patients with lower initial B12 levels the average annual serum decline was much higher at 28 pmol L. These results indicate that measuring the level of vitamin B12 in the blood (serum cobalamin) or measuring the urinary excretion of methylmalonic acid as screening tests for vitamin B12 deficiency appears to be indicated in the elderly. Alternatively I would recommend anyone over the age of 65 or a vegetarian at any age to take the active form of vitamin B12 methylcobalamin at a dosage of 1 000 to 3 000 mcg daily. Note this high dosage bypasses the need for intrinsic factor to aid absorption. Vitamin B12 is available in several forms. The most common forms are cyanocobalamin and hydroxocobalamin however these two forms must be converted to methylcobalamin by the body and may not be the best for older people as many may have a reduced ability to convert cyanocobalamin and hydroxocobalamin to methylcobalamin. In animal models of aging while methylcobalamin led to significant increases in lifespan cyanocobalamin had no effect. Methylcobalamin has also produced better results in clinical trials than cyanocobalamin and should therefore be considered the best available form whenever specific benefits of vitamin B12 are desired. Final Comments There is little research on dietary factors in tinnitus--there just isn t any money in it. That said a new study examining data from the UK Biobank resource a very large cross-sectional study of adults aged 40-69 living in the UK provides some interesting clues. After controlling for lifestyle noise exposure hearing personality and other factors a relationship between persistent tinnitus defined as present at least a lot of the time was reduced with fish consumption indicating another possible benefit from fish oil supplementation. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit SUPPLEMENTSCIENCE (Continued from page 74) increased DNA damage and improved symptoms in children with autism. VR medical aspects of ubiquinone function. Biochim Biophys Acta. 1995 1271(1) 195-204. 8 Bertelli A Ronca G. Carnitine and coenzyme Q10 biochemical properties and functions synergism and complementary action. Int J Tissue React 1990 12 183-6. 9 G l I G kbel H Belviranli M Okudan N B y kba S Baarali K. Oxidative stress and antioxidant defense in plasma after repeated bouts of supramaximal exercise the effect of coenzyme Q10. J Sports Med Phys Fitness. 2011 Jun 51(2) 305-12. 10 Sakata T Furuya R Shimazu T Odamaki M Ohkawa S Kumagai H. Coenzyme Q10 administration suppresses both oxidative and antioxidative markers in hemodialysis patients. Blood Purif. 2008 26(4) 371-8. 11 Yubero-Serrano EM Gonzalez-Guardia L RangelZu iga O et al. Mediterranean diet supplemented with coenzyme Q10 modifies the expression of proinflammatory and endoplasmic reticulum stress-related genes in elderly men and women. J Gerontol A Biol Sci Med Sci. 2012 Jan 67(1) 3-10. 12 Yoshida H. ER stress and diseases. FEBS J. 2007 Feb 274(3) 630-58. 13 Gutierrez-Mariscal FM Yubero-Serrano EM RangelZ iga OA et al. Postprandial activation of p53-dependent DNA repair is modified by Mediterranean diet supplemented with coenzyme Q10 in elderly subjects. J Gerontol A Biol Sci Med Sci. 2014 Jul 69(7) 886-93. 14 Fillano JJ Goldenthal MJ Rhodes CH et al. Mitochondrial dysfunction in patients with hypotonia epilepsy autism and developmental delay HEADD syndrome. J Child Neurol. 2002 17 435 439 15 Chan A Reichmann H Kogel A et al. Metabolic changes in patients with mitochondrial myopathies and effects of coenzyme Q10 therapy. J Neurol 1998 245 681-5. 16 Poling JS Frye RE Shoffner J Zimmerman AW. Developmental Regression and Mitochondrial Dysfunction in a Child With Autism. J Child Neurol. Feb 2006 21(2) 170 172. 17 Gvozdj kov A Kucharsk J Ostatn kov D Babinsk K Nakl dal D Crane FL. Ubiquinol improves symptoms in children with autism. Oxid Med Cell Longev. 2014 2014 798957. References 1 Crane FL. Biochemical functions of coenzyme Q10. J Am Coll Nutr. 2001 20(6) 591-598. 2 Balercia G Mosca F Mantero F et al. Coenzyme Q10 supplementation in infertile men with idiopathic asthenozoospermia an open uncontrolled pilot study. Fertil Steril 2004 81 93-8. 3 Nadjarzadeh A Shidfar F Amirjannati N et al. Effect of Coenzyme Q10 supplementation on antioxidant enzymes activity and oxidative stress of seminal plasma a double-blind randomised clinical trial. Andrologia. 2014 Mar 46(2) 177-83. 4 Lister RE. An open pilot study to evaluate the potential benefits of coenzyme Q10 combined with Ginkgo biloba extract in fibromyalgia syndrome. J Int Med Res 2002 30 195-9. 5 H user W Wolfe F T lle T et al. The role of antidepressants in the management of fibromyalgia syndrome a systematic review and meta-analysis. CNS Drugs. 2012 26 297-307. 6 Alcocer-G mez E S nchez-Alc zar JA Cordero MD. Coenzyme q10 regulates serotonin levels and depressive symptoms in fibromyalgia patients results of a small clinical trial. J Clin Psychopharmacol. 2014 Apr 34(2) 277-8. 7 Ernster L Dallner G. Biochemical physiological and 80 VITAMIN RETAILER Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. WWW.VITAMINRETAILER.COM FEBRUARY 2015 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Daniel Breeman Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to info Amino Acid Phoenix AZ--G3 Labs Inc. by Kyowa Hakko USA has launched the amino acid and vitamin-based supplement called minoTOR a functional beverage using the companies patented Sustamine ingredient. Only 50 calories per serving it is a refreshing non-carbonated convenient sports drink designed for the athlete in all of us. A precise blend of 4.2 g of amino acids vitamins and minerals provide powerful energy sustained endurance substantial lean muscle gain and accelerated recovery (MSRP 2.99 16.9 oz.). For more information call 623-776-5785 or visit Signaling Lozenges San Francisco CA--MealEnders is the first food-based product with potential to disrupt the diet industry the company noted. The new low-calorie Signaling Lozenges are designed to help curb over consumption of food and supports portion control by getting rid of hunger cravings both in the mouth and mind. MealEnders makes the body control fullness by using a combination of behavioral psychology and sensory science. The lozenge provides a sweet outer layer with a cooling and tingling inner core. They are available for 14.95 for one pouch and 80.96 for nine pouches and come in Chocolate Mint Cinnamon Mocha and Citrus. For more information call (760) 613-4117 or visit Japanese Detox St. Lucie FL--Food Funktions launched a new dietary supplement that combines Japanese raisin extract with Setria glutathione a branded form of glutathione nature s master antioxidant which replenishes the body s supply and protects against toxins to help reduce the damaging effects of alcohol consumption according to the company. Taken before drinking alcohol Intox-Detox is designed to offset damage to the liver brain and other organs and includes Korean red panax ginseng and green tea leaf powder the company stated (MSRP 3.99 for a packet of four capsules). For more information call (772) 236-4443 or visit Nutritional Babies Austin TX--Milkflow Fenugreek-Blessed Thistle created by UpSpring formulated a convenient solution for moms who are nursing. The new product works by stimulating the breast milk and is not a pill elixir or brewing tea. Instead Milkflow Fenugreek-Blessed Thistle is a berry-flavored powder offered in a single packet and designed to be mixed into 6 to 8 ounces of water daily so breastfeeding mothers can provide their baby with all-natural gluten-free non-GMO and vegan nutrition (MSRP 14.99 for 18 packets). For more information call (877) 449-4647 ext. 108 or visit Seven-Day Deodorant Tenafly NJ--Originally created for military soldiers Lavilin Deodorant offers newly released products that target the root of odor and bacteria and last up to seven days. Hypoallergenic and lightly scented the new line includes Underarm Deodorant Cream (MSRP 17.00 12.5 g) Roll-on Deodorant (MSRP 16.00 60 cc) Foot Deodorant Cream (MSRP 19.99 12.5 g) Shoe Deodorant Spray (MSRP 16.00 150 ml) Anti-Odor Body Wash (MSRP 19.50 200ml) and Intimate Body Wash (MSRP 19.50 200ml). The aluminum-free antiperspirant blends together natural plant oils and extracts to rid body odor and soothe dry cracked skin. For more information call (800) 528-4546 or visit Super Fruits for Managing Weight Sugar Land TX--Bluebonnet Nutrition introduced a new line of antioxidants Super Fruit Garcinia Cambogia Fruit Rind Extract Capsules. The new dietary supplement provides 1500 mg of the patented South Asian fruit extract Garcinia cambogia and the patented Super CitriMax which is standardized to 60 percent of hydroxycitric acid (HCA). The caffeinefree non-stimulant supports healthy weight management when combined with the recommended diet and exercise. The easy-to-swallow vegetable capsules inhibit fat production fat burning while curbing the appetite (MSRP 23.95 for 90 capsules). For more information call (281) 249-3332 or visit Drinkable Clay Detox Yerba Prima has released Detox Great Plains Bentonite. The new beverage includes a natural occurring volcanic clay and helps the body remove unwanted environmental pollutants and toxins through the digestive track by using absorption in order to weed out environmental pollutants within the body. Recent studies suggest Bentonite ( 10.95 32 fl oz.) can bind and remove pesticides herbicides pathogenic viruses and other bodily toxins. For more information call (800) 488-4339 or visit FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 81 NEWPRODUCTS Lite and Sweet American Fork UT--Xlear Inc. now offers Lite&Sweet an all-natural sweetener with zero grams of net carbs and three calories per teaspoon. The company s new sugar replacement blends together 100 percent pure xylitol and erthritol which is beneficial to oral and upper respiratory health without any flow-agents fillers or additives. It is available in 100-ct for 12.50 1-lb. bag 9.95 and a 3lb. bag for 24.89. For more information call (877) 599-5327 or visit Extra ACF Pikeville TN--Buried Treasure Liquid Nutrients by Life Line Foods has one upped their original ACF formula and created Extra Strength whole food complex and dietary supplement. The new product is available for 3.99 for a 16-fl-oz. bottle. It is vegetarian safe and free of gluten wheat yeast and dairy. The proprietary blend includes olive leaf horseradish marshmallow andrographis paniculata and cat s claw. For more information call (800) 216-3231 or visit Red Grape Vineyard Rehovot Israel--VINIA red grape powder by BioHarvest is the industries first hangover-free red wine available in a zero-calorie packet. With all the benefits of red wine while helping to promote blood circulation healthy arteries and blood pressure the red grape powder made from the Avnir red grape is free of sugar and alcohol. The company suggests VINIA to be stirred into oatmeal yogurt smoothies and any beverage and can be sprinkled on top of a salad or consumed directly. The suggested retail priced is 149.99 for a 30day supply box or pay 119.99 for re-occurring monthly subscription. For more information call (212) 999-5585 or visit Smoothie Powder and Bites Brevard NC--Gaia Herbs has released its newly formulated plant-based MacaBoost smoothie powder. Designed with their new sustainable non-caffeine blend helps support endurance and recover as well as energy for consumers who enjoy sports and fitness. MacaBoost is available in five flavors Strawberry Maca Smoothie Cacao Energy Bits and Nuts for Cacao Smoothie which contain Rhodiola for physical and mental stamina and Tropical Chai Smoothie and Vanilla-Chai Smoothie for mental clarity and stress support with added Holy Basil extract (MSRP 24.99 8-oz. canister 72.97 three pack of 8-oz. canisters). For more information call (800) 831-7780 or visit Justine Tea Oakland CA--Winner of the company s My Tea Blend contest Numi Organic Tea recently launched the signature tea Justine s Blend. The tea ( 38.95 16-oz. bag) combines white tea zesty ginger hibiscus orange peel and licorice. In addition to the heart-warming flavor Justine s Blend is certified organic kosher and halal and made with real ingredients according to the company. It can be served hot or iced. For more information call (510) 536-6864 or visit Weight Support Island Park NY--CLA 1500 (conjugated linoleic acid) by Bio Nutrition Inc. infuses cold pressed extra-virgin safflower oil to support weight management the company stated. In addition CLA 1500 ( 14.95 for 60 softgels) has been shown to contribute to cardiovascular health. For more information call (516) 4321590 or visit Rainbow Light Relaunch Santa Cruz CA--Rainbow Light has relaunched their Integrated Health Therapies line of products which contains powerful proven-to-work natural solutions the company noted. The products contain herbs and ingredients specific to safe and long-term needs. The line s naturally effective product Zen Therapy promotes calm and relaxation as well as supports the nervous system response. In addition the three-way stress management supplement comes in tablets and is vegan and gluten free (MSRP 25.99 90-count). For more information call (800) 635-1233 or visit 82 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2015 OFFTHEPRESS Book Publishers--Submit new books to Daniel Breeman Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 DanielB Conquering Cultural Stress The Ultimate Anti-Aging Secret Conquering Cultural Stress The Ultimate Anti-Aging Secret by board-certified dermatologist trained pharmacist Associate Clinical Professor of Medicine at the Geffen School of Medicine UCLA (University of California Los Angeles) and founder of Murad Inc. Howard Murad MD FAAD magnifies how harmful today s society is to both our mind and body. After extensive research he defines cultural stress as the stress of over-connected modern living on the cellular water levels--the key markers of all aging processes and disease. The book explains that going about our daily lives with today s technology pressure and hunger for success has lead to extreme stress. To reverse the damage Dr. Murad is certain that everyone has the potential to look and feel younger and to live healthier happier and more rewarding lives. In order to do so he has constructed a custom-made guide backed up by research and his own personal experience from treating over 50 000 patients. In Conquering Cultural Stress The Ultimate Anti-Aging Secret readers will learn his consolidating strategy to help protect and restore cellular water levels in order to overcome the assault due to cultural stress. One of Murad s suggestions is for people to bring out their inner toddler to regain youth. The pages unfold 365 lifestyle insights one for everyday of the year hand chosen from his vast library of insights used to help his own Inclusive Health program clients. The book also provides readers with delicious healthy cell-hydrating recipes to further support the body and mind. Author Dr. Howard Murad Pages 216 Price 22.95 Publisher Wisdom Waters Press Contact (949) 254-3214 ADVERTISERINDEX ADVERTISER Ajinomoto North America Inc. Annemarie Borlind Bluebonnet Nutrition Corp. Continental Vitamin Company Daily Manufacturing Inc. Dr. Willard s Essential Formulas Essential Formulas Evalar USA Frey Vineyards Fungi Perfecti Herbatint Hyalogic Life Extension Foundation Lily of the Desert Inc. Michelle s Miracle Mushroom Wisdom Natural Vitality Nordic Naturals North American Herb & Spice NOW Foods NOW Foods (Personal Care) Nutraceutix Inc. Nutrex Hawaii Rainbow Light Nutritional Systems Redd Remedies Scandinavian Formulas Inc. SuperNutrition Wakunaga of America Co. Ltd. Xlear Inc. PAGE 27 43 C4 11 69 37 15 39 12-13 70 41 23 71 17 25 18 35 21 7 C2 C3 19 72 33 29 5 31 8-9 1 3 PHONE (201) 292-3200 (800) 641-7555 (281) 240-3332 (800) 421-6175 (800) 868-0700 (605) 343-8100 (972) 255-3918 (972) 255-3918 (844) 571-9870 (707) 485-5177 (928) 445-0578 (800) 641-7555 (866) 318-8484 (877) 354-6512 (940) 566-9915 (800) 939-3199 (800) 747-7418 (800) 446-7462 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (425) 883-9518 (800) 453-1187 (800) 526-0609 (888) 453-5058 (800) 688-2276 (800) 871-2116 (949) 855-2776 (877) 599-5327 WEB ajinomoto borlind bluebonnet cvc dailymanufacturing drwillards essentialformulas essentialformulas evalar frey fungiperfecti herbatint hyalogic lifeextension lilyofthedesert michelles mushroomwisdom naturalvitality nordicnaturals nahs nowfoods nowsolutions nutraceutix nutrex rainbowlight reddremedies scandinavian supernutrition wakunaga xlear INDUSTRYEVENTS March 5-7 Natural Products Expo West Anaheim Convention Center Anaheim CA FEBRUARY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 83 Back Talk Dr. Balz Frei Linus Pauling Institute Oregon State University Balz.frei THIS MONTH Balz Frei PhD is a distinguished professor of biochemistry and biophysics and director and endowed chair of the Linus Pauling Institute at Oregon State University in Corvallis OR. His research interests include the role of vitamins micronutrients and other dietary constituents in promoting optimum health and preventing disease in particular atherosclerosis and heart disease the role of oxidative stress and inflammation in human health and disease and the protective effects of dietary antioxidant and anti-inflammatory factors. He has made important contributions to our understanding of the biological mechanisms and health effects of vitamins C and E coenzyme Q10 lipoic acid and dietary flavonoids. He currently serves as program director of the NIH program project grant Center of Excellence for Research on Complementary and Alternative Medicine Antioxidant Therapies. Question What is the role of vitamins and minerals in supporting bodily functions Answer Vitamins and minerals are essential nutrients that play a critical role for normal functioning of the body and healthy growth and development. Without enough of them we risk significant nutritional gaps that can affect our wellbeing. Coupled with a healthy diet taking daily vitamin and mineral supplementation can be a simple way to help your body get its key nutrients. There are 13 vitamins and 14 minerals that support vital functions of the body including growth immune health energy metabolism and supporting your health as you age. Single nutrient supplements such as vitamin D vitamin E or calcium allow you to get the specific essential nutrient that your daily diet may fall short in. For example Vitamin D plays an important role in bone health for adults as well as children. 84 VITAMIN RETAILER Vitamin E along with vitamin C and A plays an important role in supporting our immune health. Calcium together with vitamin D is essential to support bone and tooth health calcium also carries out many other important functions including everyday muscle movement and the regulation of various hormones and enzymes. Additionally multivitamins typically contain a combination of many vitamins and minerals and come in a variety of forms to fit different lifestyles and specific dietary practices. And many multivitamins that contain all or most of the 27 vitamins and minerals generally do so at levels identical or close to the daily values (DVs) for these nutrients. nutrients they get from food alone. Specifically the nutrients of greatest concern are vitamin A (50 percent not meeting recommended levels) vitamin C (40 percent) vitamin D (90 percent) vitamin E (90 percent) vitamin K (70 percent) and the three minerals calcium (50 percent) magnesium (60 percent) and potassium (100 percent). Question Many people take a daily multivitamin but not as many take a mineral supplement. What specific health concerns do mineral supplements address Answer As mentioned before calcium is critical for bone and teeth health but also has many other functions in the human body critical for maintaining good health. It s important to note that in order to absorb calcium one should also take vitamin D. Magnesium like calcium is a structural component of bone and is also required for proper nerve conduction and muscle contraction it also plays a role in the synthesis of DNA and proteins in our body. Potassium which is difficult to get from supplements and is best obtained from foods like beans prunes and bananas maintains fluid and electrolyte balance is required for proper nerve conduction and muscle contraction and lowers blood pressure. There are many other minerals that play essential roles in human health like iron for oxygen transport in blood and muscles and many other vital functions and zinc which among other things assists in hemoglobin production and supports immune function. Question Why does a large percentage of the U.S. population have difficulty getting enough key nutrients from their daily diets Answer Getting essential vitamins and minerals to support overall wellbeing is not as simple as it seems. While the best source for essential daily nutrients is a diet rich in a variety of foods the reality is getting essential nutrients through diet alone can be difficult. In addition the average American diet is high in calories and low in vitamins and minerals as we are not meeting the recommended intakes of fruits and vegetables whole grains and dairy products but exceed those for solid fats added sugars and salt. In fact as many as nine in 10 Americans fall short in getting key WWW.VITAMINRETAILER.COM FEBRUARY 2015 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser