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Description: In This Issue: 2015 Vity Awards, Enzymes, Natural Energy, and Liver Support Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS JUNE15 VOLUME 22 NUMBER 6 22 28 40 52 Features 22 Enzymes Easing Digestive Distress Supplementation of enzymes can help achieve optimal health. Columns 4 Off the Cuff 44 Supplement Science 48 Healthy Shopper 52 Product Spotlight 54 Health & Nutrition 58 Natural Medicine 28 Ready Set Go Natural The natural energy category is utilizing unexpected ingredients in unique ways. 33 2015 Vity Awards Vitamin Retailer polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2015 Vity Awards. Departments Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 6 June 2015. Vitamin Retailer is published monthly and twice in October by Vitamin Retailer Magazine Inc. 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. 8 Hot Sellers 10 Behind the Counter 12 Trending Now 15 Industry News 50 Research Update 60 New Products 63 Off The Press 63 Advertiser Index 63 Industry Events 64 Back Talk WWW.VITAMINRETAILER.COM JUNE 2015 Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers vitaminretailermagazine Also Sign Up for the FREE E-newsletter 2 VITAMIN RETAILER Go to xlear for info about this advertiser OFFTHECUFF Positive Steps think we can all agree that so far this year change has been an undercurrent in the health supplement industry. That even includes recent changes here at VRM Media. Although I am sad to say goodbye to Vitamin Retailer s former editor Daniel Breeman who has moved on to new opportunities I am very excited to step up to the task of editor-in-chief of VR magazine after most recently serving as the managing editor I can assure our readers that I am firm in my belief of the important role dietary supplements play in health and well-being and it is my goal to continue to provide the best news information and services to be an invaluable resource to retailers and other industry members. I welcome feedback about the publication and invite you to email me directly at janetp with any comments or suggestions. In regard to change in the industry I m referring to a recent wave of actions intended to help consumers but for some seemed to be based on purely political motives. One of course being the New York State Attorney General Eric Schneiderman issuing cease-anddesist letters to four major retailers-- calling on them to pull their own brands of herbal supplements from their shelves. While this has proven to been a true challenge to the supplement industry I am heartened to learn of the recent joint statement between Schneiderman and Daniel Fabricant PhD CEO of the Natural Products Association We share a common objective of ensuring herbal products bought by consumers are authentic pure and sold in full compliance with consumer protection laws. Anyone who buys an herbal supplement should be able to do so with full knowledge of what is in the product and have complete confi- 1994 ea t ng 20 Y CelebraEixcellence f o rs 2014 I dence that every precaution was taken to ensure its authenticity and purity. While no single test or technology alone can provide complete confidence to consumers we support the application of DNA barcoding technology as part of a multi-faceted approach to assuring authenticity and identifying substitution. This includes testing herbal botanical ingredients prior to extraction in circumstances where DNA barcode is available for the relevant species. Together we look forward to jointly working with major manufacturers and retailers of herbal supplements to promote a model for product safety authenticity and transparency in this industry. We view this dialogue as a positive step in resolving our differences and we are hopeful that we can work in collaboration to enhance confidence and safe access for consumers. This month s Back Talk column features another industry association leader Karen Howard CEO and executive director of the recently formed Organic & Natural Health Association who also visited with the New York attorney general office to voice the association s concerns. You can read her Q&A article with VR on page 64. Overall I m hoping these conversations lead to better understanding realistic expectations and a more transparent industry. On another important note this issue includes our annual Vity Awards section (page 33) where you the retailer help us honor those companies whose products are moving off your shelves. Each year VR polls retailers nationwide who identify their best-selling products in a number of categories. This is also an opportunity for some of you to identify those top sellers that may be missing from your store so don t miss this chance to find more of the products your customers want We thank all the retailers who voted and congratulate this year s Vity Award winners. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Roy Kieffer Sales Manager RoyK Advertising Gary Pfaff Sales Associate GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Assistant Cristina Goodwin Editor CristinaG Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Mark Becker Gene Bruno MS MHS Michael T. Murray ND Dr. Abbas Qutas Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Go to reddremedies for info about this advertiser Go to taiyo for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a rotating Retailer Advisory Board of participating stores. Essential Oils by doTERRA are the hottest thing right now. They are great to use at bedtime to help support sleep and they are therapy grade. --Retailer Terry Foster The Skinny Pantry NORTHEAST SOUTHEAST CAMBRIDGE NATURALS Cambridge MA VITAMIN MINERAL SUPPLEMENT Breathe Free by Rootology SPECIALTY SUPPLEMENT Tumeric Supreme Immune A.S.A.P. HERBS BOTANTICALS Digestive Bitters by Urban Moonshine FUNCTIONAL FOOD BEVERAGE Kombucha by Aqua Vitea PERSONAL CARE Simple Beard Oil by Little Barn Apothecary HOT PRODUCT OF THE MONTH Fire Cider by Shire City Herbals THE SKINNY PANTRY Fort Lauderdale FL VITAMIN MINERAL SUPPLEMENT Probiotic by Bio-K SPECIALTY SUPPLEMENT Select by Vital Expression HERBS BOTANTICALS Essential Oils by doTERRA FUNCTIONAL FOOD BEVERAGE Salad in the Mason Jar by The Skinny Pantry PERSONAL CARE Immortal by doTERRA HOT PRODUCT OF THE MONTH 100 Calorie Large Bagels by The Skinny Pantry MIDWEST CENTRAL SQUASH BLOSSOM Van Buren AR VITAMIN MINERAL SUPPLEMENT Curamin by Terry Naturally SPECIALTY SUPPLEMENT Colloidal Silver Liquid HERBS BOTANTICALS Garcinia Cambogia by Tropical Oasis FUNCTIONAL FOOD BEVERAGE Kombucha by GT s PERSONAL CARE Age-defying Moisture Cr me by Answers From Nature HOT PRODUCT OF THE MONTH Aller-Max by Country Life FRESH VITAMINS Fredrick AL VITAMIN MINERAL SUPPLEMENT B Complex 100 by Solaray SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturally HERBS BOTANTICALS Garcinia Cambogia 500 MG by Solaray FUNCTIONAL FOOD BEVERAGE Kombucha by Reeds PERSONAL CARE Collagen Hydra Protect with Ceramides by Reserveage HOT PRODUCT OF THE MONTH Curamin by Terry Naturally NORTHWEST WEST DC NATURAL FOODS Idaho Falls ID VITAMIN MINERAL SUPPLEMENT B-Complex SPECIALTY SUPPLEMENT ibuActin by Solaray HERBS BOTANTICALS N A FUNCTIONAL FOOD BEVERAGE Coconut Flakes PERSONAL CARE Green Tea & Ginkgo Moisturizer SPF 15 by Aubrey Organics HOT PRODUCT OF THE MONTH Conjugated linoleic acid HARVEST HOUSE Concourd CA VITAMIN MINERAL SUPPLEMENT Multi Vit-A-Min by Emerald Labs SPECIALTY SUPPLEMENT Tumeric Extra by Gaia Herbs HERBS BOTANTICALS Quercetin by Source Naturals FUNCTIONAL FOOD BEVERAGE Kombucha by GT s PERSONAL CARE Blackberry & Coconut Milk Ultra-Repair Shampoo by Giovanni 2chic HOT PRODUCT OF THE MONTH Allercetin Allergy & Sinus by Source Naturals Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Go to essentialformulas for info about this advertiser BEHINDTHECOUNTER Behind the Counter is a monthly column profiling successful natural product retailers. Long Live Luxury ive Live & Organic is the Louis Vuitton of health food stores in fact it was even recognized in Vogue magazine. The store s private label Bee Yummy FaceLift Honey Mask and Bee Yummy Skin Food--were featured in the prestigious fashion journal and were also finalists in the Beauty Shortlist Awards 2015 a popular beauty blog. Bee Yummy Skin Food ( 47 2-oz.) an edible handmade Live Live signature product has been used by celebrities makeup artists and skincare professionals. The store Owner and CEO Christopher Dobrowolski calls it the best-kept secret in the natural skincare world. Along with developing cosmetics the retailer is here to support your juicy and vibrant lifestyle. Dobrowolski opened the health food store in 2002 in the East Village a popular downtown New York City neighborhood of young and old organic vegan and vegetarian enthusiasts. Despite the city s large number of health food stores and after searching for natural ways to take care of his own health as well as others Dobrowolski said he dove right in to the competition. The store has been embraced by the city as the best place for raw organic live and vegetarian health products the retailer noted. One hundred percent of the products in our store are organic and raw the owner explained we are the only store of this kind in New York City. When walking in the East Village residents and tourists may mistake the (NEW YORK NY) small store as a luxury boutique due to the elegant window display and store design--thanks to Greg Allen versatile graphic designer and photographer in Los Angeles CA who helped design the facade. LIVE LIVE & ORGANIC L Store Products The store s space is divided equally between non-synthetic whole-food supplements raw foods superfoods raw snacks organic skincare and makeup kitchen appliances and books Dobrowolski said. We are unique ... the quality and meticulous selection of our products sets us above the competition. In addition to its unique design and exceptional products the store offers nutritional consultations as well as detoxification and fasting programs. Our customers come for expert advice he said. We hold classes lectures and workshops and we host guest practitioners to provide private consultation for our customers. The owner recalled a female customer who came to the store seeking to lose weight and improve her health. She kept coming to our lectures to educate herself and to occasionally buy some foods and supplements he explained. She changed her lifestyle and her way of eating and incorporated more raw foods superfoods and non-synthetic supplements into her lifestyle. A year and a half later the woman lost 100 pounds going from 300 to 200. She became an example and inspiration for her coworkers Dobrowloski stated. Private Label Success This ability to help others was also the inspiration behind the Live Live & Organic private label line of foods and superfoods that includes such items as Bee Pollen Ascolana Olives Celtic Sea Salt Goji Berries Hemp Nuts Honey Cappings Irish Moss Kamu Berry Maca Supreme Mesquite Meal Olive Paste and Oil and Papaya to name a few. In addition to the Bee Yummy 10 VITAMIN RETAILER FaceLift Honey Mask and Bee Yummy Skin Food other private label natural skincare items include Almond Oil Bee Yummy Eye & Lip Cream Happy Gums Healing Oil Herbal Shampoo Live Live Botanical Condition Shampoo and Face Wash Live Live Sunscreen MSM Drops MSM Gel with Aloe Vera MSM Nasal Spray Propolis Tincture wild and Yummy Love Butter. Bee Yummy Skin Food can be used as a moisturizer or rejuvenating and nutritive cream Dobrowloski said. Bee Yummy Skin Food is made from all-natural wildflower honey honey cappings bee pollen propolis St. John s wort oil royal jelly purified water and balsam fir needles as fragrance. The main feature of this wellrounded established product is the healing effect he explained. It is excellent to help heal a wide range of skin conditions burns sunburns open wounds and cuts blemishes bedsores stretch marks chapping etc. We have reports from our clients that it has been very helpful for psoriasis eczema rosacea poison ivy and other conditions. Live Live & Organic private label line has gained popularity across the country and retailers are offered wholesale rates on its products. Dobrowloski also gives his customers the option to order products online and subscribe to the store newsletter. Since 2002 Dobrowloski has built a unique organic sanctuary for Manhattan and a patented food and skincare line for the rest of the country including the fashionistas. WWW.VITAMINRETAILER.COM JUNE 2015 Go to cvc for info about this advertiser TRENDINGNOW CBD & Cannabinoids The Ultimate Key to Health & Wellness Part one of a two-part series on cannabidiol. B Y D R . A B B A S Q U TA B hile CBD (cannabidiol) has been a recent relevant subject of interest to all in our industry we must begin the journey of understanding this position by looking a bit differently at the most important botanical that exists in nature--cannabis When it comes to the subject about the cannabis plant (also known as hemp) it has not been until recently that we have fully realized the botanical travesty that has been perpetrated on us. Cannabis use dates back thousands of years ago for a variety of purposes including food fiber and for its medicinal value. In addition cannabis and its associated active compounds called cannabinoids (aka. phytocannabinoids) have been of medicinal significance for thousands of years for its pain relieving and analgesic effects. Today there are more than 80 phytocannabinoids that have been identified with many having significant therapeutic value in a wide range of clinical conditions--from neuroprotection to treating cancer. Yet over the past few decades the U.S. government s continued exaggerated campaign about the harmfulness of cannabis and placing it as a Schedule 1 drug had put a halt to conducting valid research on this important plant. While its scheduling erroneously places it along with serious drugs such as heroin it also categorizes cannabis hemp as a plant which has no medical use or benefit. This clearly flies in the face of the following facts 1) Cannabis has a long history of safe use for thousands of years in China India and other countries 2) Cannabis was previously listed in the British and U.S. Pharmacopeia in the late 1800s as one of the most widely prescribed remedies of the time 3) Thousands of valid scientific clinical studies on the therapeutic benefits of the plant and or its active cannabinoids have been published over the past few years alone (thanks to countries that did not stifle research) 4) The existence of medicinal drugs based on cannabinoids here in the U.S. and finally 5) The U.S. Government was issued a patent in 2003 for the NeuroProtective & Antioxidant Effects Of Cannabinoids W Understanding that in the 20th century cannabis has been used more for its euphoric effects than as a medicine I will not diminish the issue of abuse in street cannabis and the its high THC content (tetrahydrocannabinol is the psychoactive cannabinoid). Nevertheless cannabis use as a medicinal remedy before the 20th century is well documented. Its current manipulation to contain high levels of THC does not represent the phytocannabinoid profile that should normally exist in the plant and negates the importance of the other non-psychoactive cannabinoids that play a pivotal role in the maintenance of overall health in the body such as CBD New Discovery The ECS While humans have used cannabis and hemp for centuries it has only been the last few decades that scientific understanding of how the active cannabinoids work in the body has evolved. To understand the importance of how these plant cannabinoids stabilize the body and help to maintain good health we must introduce one of the most important medical discoveries that was made in the early 1990s--the existence of an endocannabinoid system (ECS) in our body. Interestingly while we all have learned about important physiological systems such as the circulatory system digestive system cardiovascular system neurological system etc. the ECS is very unique in that it is interconnected with almost every bodily function and acts as a regulator for homeostasis. The endocannabinoid system is a network of receptors known as CB1 (primarily in the brain) and CB2 (primarily in the immune system and peripheral tissue) and are also scattered throughout many other tissues and organ systems. Essentially both types of cannabinoid receptors are found throughout the entire body but are distributed differently. When activated they serve important diverse purposes affecting motor function pain inflammatory response memory immune response digestion bone growth blood pressure and helps protect brain cells just to name a few. Once the ECS system was discovered the immediate scientific response was directed at what compounds were produced in the body to bind and activate these receptors It did not take too long after the ECS finding where the first endocannabinoids were discovered--yes cannabinoids produced in the body that can attach to and activate the CB1 and CB2 receptors. What we have come to now understand is that cannabinoids are important to stability and functionality in the body and that the endocannabinoid system can be found not only in humans but also in all animals as well. In addition earliest evidence of the development of an ECS system may be millions of years ago in the simple sea squirt. So this ancient signaling network we now understand and call the endocannabinoid system helps modulate inflammatory processes many aspects of functionality in our brains and numerous physiological and biochemical processes affecting stability throughout the body. Dysfunction or deficiency of the ECS seems to be involved in the cause of certain lifestyle diseases such as cancer atherosclerosis Crohn s disease dementia and arthritis among others. Because of its regulatory role in the body many feel that the ECS serves as an adaptogenic system to help keep the body in homeostasis balance and reverse stress related inflammatory processes that lead to pain and associated inflammatory diseases. CBD THC A Tale of Two Cannabinoids The most dominant plant cannabinoids in cannabis hemp include THC (tetrahydrocannabinol) and CBD which are WWW.VITAMINRETAILER.COM JUNE 2015 12 VITAMIN RETAILER Go to nowsolutions for info about this advertiser TRENDINGNOW followed in much smaller quantities by several others including CBG (cannabigerol) CBC (cannabichromene) and CBN (cannabinol) to name a few. In the group of approximately 80 naturally occurring phytocannabinoids found some of them have been shown to exert similar properties to the cannabinoids produced in the body. Certain phytocannabinoids bind directly to and activate the CB1 & CB2 receptors in the body while some such as CBD help to build up stores of our own cannabinoids by decreasing their breakdown. In any case only recently have we begun to understand the actions of these important plant compounds and their benefits to the body. Research on cannabinoid pharmacology and biology has begun to offer new insights into their medical value and clinical use. Unfortunately from a sociopolitical standpoint the phytocannabinoid THC has been the focus of attention recreationally as it is responsible for the euphoric properties. The present manipulation of the cannabis plant to contain abnormally high levels of THC for recreational purposes has overshadowed the importance of other components such as CBD as well as THC itself. In controlled doses THC is an effective phytocannabinoid that has neuro-protective anti-inflammatory anti-nausea effects and works in tandem with CBD. GW Pharmaceuticals has produced several varying THC CBD & CBD medications for treating multiple sclerosis cancer pain and epilepsy and they are going after cancer next. Due to its therapeutic effects and being non-psychoactive CBD has now been the focus of extensive research and highlighted in the media by CNN s Chief Medical Correspondent Dr. Sanjay Gupta. His three-part series on the medical value of CBD was truly an eyeopener for all of us and further validates the significance of this important phytocannabinoid. The series unraveled the compelling data on the therapeutic value of CBD in children treated for epileptic seizures. Unlike THC CBD is not psychoactive does not affect the brain like THC and actually can reduce the euphoric effects of THC. In several studies CBD alone has been shown to be very safe and well tolerated even at high doses and also exhibits anti-inflammatory neuro-protective and antioxidant effects. CBD as well as highlighting its potential therapeutic benefits for many conditions including neurological conditions (seizures multiple sclerosis etc.) inflammatory diseases cancer (prevention and treatment) depression anxiety PTSD and a variety of pain conditions. The question as to CBD s legality and how it comes to market is challenging at best. While we have been witnessing changes in state laws governing the legal status of medicinal cannabis it is not as clear for CBD. If you look at the legal definition of cannabis which includes its phytocannabinoids technically CBD is erroneously considered a Schedule 1 drug under federal law even though it has no psychoactivity and even though the U.S. government has a patent on its therapeutic value With a Schedule 1 drug status still hovering over medical cannabis we must now look at the hemp plant as a potential source of CBD and other important phytocannabinoids. Hemp (often called industrial hemp ) is the same plant species as medical cannabis (Cannabis sativa) but has very low levels of THC in comparison. In addition they are genetically different and bred differently for different purposes. While hemp contains protein an ideal ratio of omega-3 omega-6 fatty acids phytosterols fiber vitamins minerals etc. it also contains cannabinoids such as CBD in its leaves and smaller amounts in its stalk and seeds. With medical cannabis unavailable to extract CBD due to its drug status we have an opportunity to extract important phytocannabinoids from industrial hemp. Due to the specious laws that have even kept hemp illegal to grow in the U.S. (with the exception of two states that can grow for research purposes) it is federally legal to import it into the country providing it contains less than 0.3 percent THC. Today utilizing unique extraction and distillation techniques imported naturally occurring phytocannabinoid rich hemp oil from stalk and seeds is available under strict tariff codes and FDA (U.S. Food and Drug Administration) regulations. While this is an important step in providing the industry and consumers a natural healthy source of beneficial phytocannabinoids there still remains the issue that CBD is not yet a dietary supplement. Companies are in process to apply for GRAS (generally recognized as safe) status as the safety data for CBD is solid. There is much to be written on this subject to help educate clinicians retailers and consumers on the importance of CBD and other phytocannabinoids as being the most clinically relevant plant compounds we have seen in a very long time. Because of their biological effects the existence of an ECS system in our body that feeds off of cannabinoids the discovery of ECS deficiency states requiring cannabinoid supplementation and the roles CBD has in a variety of disease conditions these important plant compounds will surely dominate medicine and nutrition over the next decade and more. To be continued ... VR Part two of this two-part series on cannabidiol will be featured in the July issue. References Cannabidiol (CBD) and its analogs a review of their effects on inflammation. Burstein S Bioorg Med Chem. 2015 Apr 1 23(7) 1377-1385. Cannabinoids in late-onset Alzheimer s disease. Ahmed A van der Marck MA van den Elsen G Olde Rikkert M. Clin Pharmacol Ther. 2015 Mar 18. Screening of cannabinoids in industrial-grade hemp using two-dimensional liquid chromatography coupled with acidic potassium permanganate chemiluminescence detection. Pandohee J Holland BJ Li B Tsuzuki T Stevenson PG Barnett NW Pearson JR Jones OA Conlan XA. J Sep Sci. 2015 Apr 7. Cannabidiol as potential anticancer drug. Massi P1 Solinas M Cinquina V Parolaro D. Br J Clin Pharmacol. 2013 Feb 75(2) 303-12. Is the cardiovascular system a therapeutic target for cannabidiol Stanley CP1 Hind WH O Sullivan SE. Br J Clin Pharmacol. 2013 Feb 75(2) 313-22. Cannabidiol for neurodegenerative disorders important new clinical applications for this phytocannabinoid Fern ndez-Ruiz J1 Sagredo O Pazos MR Garc a C Pertwee R Mechoulam R Mart nez-Orgado Br J Clin Pharmacol. 2013 Feb 75(2) 323-33. Targeting the endocannabinoid system with cannabinoid receptor agonists pharmacological strategies and therapeutic possibilities. Pertwee RG. Philos Trans R Soc Lond B Biol Sci. 2012 Dec 5 367(1607) 3353-63. Safety and Side Effects of Cannabidiol a Cannabis sativa Constituent. Bergamaschi MM Queiroz RHC Zuardi AW Crippa JA. Current Drug Safety 2011 6 4 (237-249). Dr. Abbas Qutab is a leading complementary and integrative medical practitioner who holds medical chiropractic and oriental medicine degrees as well as a PhD in ayurvedic medicine and has served as a consulting physician at the Brigham and Women s Faulkner Hospital in Boston MA. His integrative philosophy has been recognized by organizations the world over including the World Health Organization. He is one of the few physicians in the U.S. who has been awarded an honorary ScD from the World Health Organization Charter University for his work in promoting alternative medicine. Qutab is also a Fellow of the International Academy of Medical Acupuncture and is Board Certified and a Diplomate in Pain Management and Forensic Medicine. WWW.VITAMINRETAILER.COM JUNE 2015 Hemp and the Case for CBD There are numerous papers extolling the benefits tolerance and safety of 14 VITAMIN RETAILER INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP VRM Media Announces Editorial Staff Promotions V RM Media (East Brunswick NJ) the healthy business media company has announced the promotion of two editorial staff members Janet Poveromo and Shari Barbanel effective immediately. Poveromo has been named editorin-chief (EIC) of Vitamin Retailer (VR) the leading B-to-B publication serving retailers and other members of the dietary supplement industry. Poveromo who has been with VRM Media since 2006 was most recently the managing editor for VR. In addition to serving as EIC of VR Poveromo will retain her current title as EIC of VRM s Nutrition Industry Executive (NIE) which serves the Janet Poveromo needs of nutritional product manufacturers and ingredient suppliers. Our company is very pleased to have someone with as much industry experience business knowledge and media expertise as Janet Poveromo to take over the editorial reigns at Vitamin Retailer said Daniel McSweeney VRM president. Since first joining the VR staff over nine years ago Janet has risen up the ranks from associate editor to managing editor and now to editor-in-chief of Vitamin Retailer. I congratulate Janet on her promotion and look forward to seeing Janet put her own personal stamp on VR s editorial Shari Barbanel content. Barbanel who first joined VRM in January 2011 has been named the new editor-in-chief of Natural Practitioner (NP) the business magazine for alternative complementary and integrative health care professionals. Barbanel had most recently been the managing editor for NP while also contributing to VR as well as NIE. Shari is a very skilled business editor and I know she will have a tremendously positive impact on Natural Practitioner McSweeney commented. Since 1994 VRM Media has been a leading business media company serving the informational needs of the health and natural products industry. The company s stable of B-to-B publications also includes the recently acquired Fitness Trainer a digital magazine for personal trainers and fitness instructors. For more information call (732) 432-9600 or visit Twinlab Relocating Corporate Headquarters ew York-based Twinlab Consolidation Corporation (TCC) announced that due to recent mergers and acquisitions it will relocate to the First Center Tower a 17-story 250 000-square-foot office building for their corporate headquarters in downtown St. Petersburg FL later this year. Downtown St. Petersburg is a terrific location for our company which is focused on health and wellness said TCC s CEO Tom Tolworthy. TCC expects to bring 80 employees to the area through relocation from New York City Grand Rapids and Utah. In addition the company expects to hire locals as its staff. N TCC is committed to supporting American jobs said Tolworthy. St. Petersburg and the State of Florida provided a terrific business platform for the establishment of a corporate headquarters for what we believe will be a growing national and international business. In addition this new office space will allow us the flexibility to expand the manufacturing footprint within our 165 000-squarefoot manufacturing facility in American Fork UT where we proudly manufacture some of the best known brands in the industry including Twinlab Twinlab Fuel Metabolife Trigosamine and Alvita teas. For more information visit Go to healthplus VITAMIN RETAILER 15 JUNE 2015 WWW.VITAMINRETAILER.COM INDUSTRYNEWS Vitamin Shoppe Agrees to Stop Selling BMPEA Supplements ew Jersey-based Vitamin Shoppe Inc. has reached agreement with Oregon and Vermont s attorney general on prohibiting the sale of BMPEAcontaining supplements just weeks after Food and Drug Administration (FDA) demanded that a handful of supplement companies cease distribution of products that contain BMPEA. The retailer also pulled all products with Acacia rigidula unless testing confirms that the supplements do not contain BMPEA. Physician Pieter Cohen of Harvard Medical School identified BMPEA as an amphetamine-like substance that was being sold in a number of weight-loss and sports supplements. This is a very important step that goes beyond the steps the FDA has taken to date said Cohen. I hope that the FDA moves to make this their policy as well since there is no legitimate role for Acacia rigidula in supplements and Acacia rigidula has been used as code for synthetic stimulants. NPA CEO and Executive Director Daniel Fabricant PhD former director of Division of Dietary Supplement Programs at the FDA noted that in the case of BMPEA the health effects of this compound are unknown at present. This directly contradicts the claim that BMPEA acts like an amphetamine the health effects of which are widely known and characterized. While BMPEA may N interact with the same receptor targets as amphetamine it won t have the same potency or side effects of amphetamine he said. FDA stated in the warning letters that products declaring BMPEA as a dietary ingredient are misbranded because the substance doesn t meet the definition of a dietary ingredient under the Federal Food Drug & Cosmetic Act (FD&C). NPA supports the agency using all of its resources to protect consumers when it finds an issue with a misbranded or adulterated product in the marketplace Fabricant said. The ongoing discussions surrounding BMPEA and whether it is found in nature will undoubtedly continue but the agency has clearly taken a stance on how it fits under 201(ff) of the Federal Food Drug and Cosmetic Act and demonstrated its ability to protect public health with its authorities and tools. Georgia-based Hi-Tech Pharmaceuticals Inc. a supplement manufacturer whose Acacia rigidula products were tested as part of Cohen s research and found to contain BMPEA said the supplements are safe. Hi-Tech has sold over one billion doses since 2003 of Acacia rigidula and its alkaloids--including BMPEA-- and have conducted numerous studies of these alkaloids and believe them to be safe and effective when used as directed said Jared Wheat president of Hi-Tech. For more information visit or WWW.VITAMINRETAILER.COM JUNE 2015 16 VITAMIN RETAILER Go to ajinomoto for info about this advertiser INDUSTRYNEWS CRN Urges Removal of Steroid Muscle-Growth Products S teve Mister president and CEO of the Council for Responsible Nutrition (CRN) issued the following response to the Food and Drug Administration s (FDA) consumer advisory for Tri-Methyl Xtream on April 13th We urge consumers to take seriously Food and Drug Administration s consumer advisory urging people not to use a product for muscle growth that the agency has indicated is linked to serious liver injury. According to the agency TriMethyl Xtreme Distributed by Nevadabased Extreme Products Group claims to contain anabolic steroids not permitted to be sold in a dietary supplement making it an adulterated product. In these cases the full weight of the federal Food Drug & Cosmetic Act permits FDA to issue recalls seizures injunctions and to seek civil or criminal enforcement. Additionally the Drug Enforcement Administration can take a product containing an anabolic steroid off the market by declaring it a controlled substance under the Anabolic Steroid Control Act a law the supplement industry helped pass in 2004 and further expanded last year by THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS the Designer Anabolic Steroid Control Act which also passed with the supplement industry s strong support. Unfortunately critics of dietary supplement regulation will point to this matter to call for pre-market approval of dietary supplements but that would not solve this problem. Companies intentionally marketing illegal products could potentially pass a pre-market approval process with an all herbal formula and then spike the product during manufacturing prior to bringing it to market. But clearly products like these create a problem--for consumers and for a responsible industry--and our association is continuing to seek ways to support FDA to get these products off the market. At the very least more robust and more frequent inspections of manufacturers under the existing good manufacturing practices (GMPs) regulations are required. Mister added that for those who relate this problem to the actions taken by the New York State attorney general (NYAG) against four major retailers and certain herbal supplements these situations are not comparable. The NYAG used a test that has been roundly criticized as being inappropriate for testing herbal extracts making the foundation of his case without merit he stated. Further in the NYAG s settlement with one of the retailers the agreement indicates that those products in question were (at the time they were removed)--and still are--safe pure properly labeled and in full compliance with all regulatory requirements--which begs the question why did the NYAG demand they be removed in the first place By contrast the matter of intentionally spiking products with illegal anabolic steroids does deserve attention by law enforcement. Our association and its member companies are committed to providing consumers with safe dietary supplement options for their health and we share the goal with FDA of taking dangerous supplements off the shelves--but we also believe these efforts should be based on sound science. For more information visit or LIKE US ON GNC Partners With Bonnaroo Music & Arts Festival ennsylvania-based GNC Holdings recently partnered with the Bonnaroo Music & Arts Festival to be held June 1114 in Manchester TN. As part of the partnership GNC will execute a multi-faceted strategy that consists of on-site experiences outbound media and GNC support before during and after the festival. At the festival GNC will occupy a 60-by-40-foot footprint called LIVE LOUD Live Well powered by GNC located within the front of house area known as Centeroo that will include a 40-by-40-foot enclosed tent as well as a 40-by-20-foot outdoor patio space. In addition GNC will also be the presenting partner of the festival s third annual Roo Run a 5K race. As a global leader in health wellness and performance products it is only natural that we partner with the Bonnaroo festival one of the music scene s leaders in celebrating a healthy and positive lifestyle said Jeffrey R. Hennion executive vice president and chief marketing and e-commerce officer of GNC. New York-based Superfly the co-founding company behind Bonnaroo will be the force behind activating GNC s on-site space titled LIVE LOUD Live Well powered by GNC. The indoor space will feature a GNC product sampling and sales bar where attendees will have the opportunity to try a multitude of GNC products. For more information visit or P VR s Upcoming Issue Highlights August Sept. 7 2 15 ad closing 8 4 15 ad closing 2015 Retailer of the Year Expo East Show Issue Bonus distribution at the show. Our 2015 Media Planner Is Now Available At 2015-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Roy Kieffer at 719-358-9838 e-Mail RoyK Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Go to naturalvitality for info about this advertiser INDUSTRYNEWS FTC Charges Gray Hair Supplement Companies For Making False Claims F ederal Trade Commission (FTC) charged two supplement companies which claimed their products could prevent or reverse gray hair have healthy benefits performance or efficacy without reliable scientific evidence GetAwayGrey LLC and its president Robin Duner-Fenter and RiseN-Shine LLC and its president Cathy Beggan. Each defendant had to give certain records of the clinical testing they relied on to back up their claims. If they were found guilty of misrepresentation for their financial condition Get Away Grey would be issued a suspended 1 817 030 judgment and Rise-N-Shine 2 million. The FTC also filed a complaint against COORGA Nutraceuticals Corporation and its Principal Garfield Coore who marketed supplements called Grey Defence. All three had marketed their products containing the catalase enzyme to be able to attack hydrogen peroxide that causes gray hair. Further the FTC s complaints alleged that ads for the products made false or unsubstantiated claims that the products reverse or prevent the formation of gray hair including Watch your grey go away Now grey hair can be stopped and reversed . . . We stop grey hair by using a vitamin that includes the Catalase enzyme. Just two vitamin pills a day can bring back your natural hair color. (Get Away Grey) New & Improved Now With 50 percent More Catalase . . . . After three months of Go Away Gray I can see white roots coming in darker. I m very impressed D. Heindl (Rise-N- Shine) and 65 percent of Grey Defence Customers in [an] Observational Study Reversed Their Grey Grey Defence Reverses Greying Detailed Observational Study Proves it. (COORGA) Also the FTC acknowledged the National Advertising Division of the Council of Better Business Bureaus for its referral in the COORGA Nutraceuticals case. The Commission s vote (5-0) against GetAwayGrey and Robin DunerFenter were filed in the U.S. District Court for the District of South Carolina Rise-N-Shine and Cathy Beggan were filed in the U.S. District Court for the District of New Jersey and COORGA and Garfield Coore were filed in the U.S. District Court for the District of Wyoming. For more information visit SENPA Hits the Road T his summer the board of directors of Florida-based Southeast Natural Products Association (SENPA) will bring Strategies for Success Road Show to Nashville TN Charlotte NC and Atlanta GA to network with independent retailers in the southeast region. The road show is free to retailers in the surrounding areas and will start in Nashville on Sunday June 28 from 2-5 p.m. at the Franklin Marriott in Cool Springs TN and will host three hours of business tips legislative updates and keynote education sessions. Moving next to Charlotte on July 19 at the Embassy Suites and lastly to Atlanta August 9 at the Atlanta Marriott. Education is the foundation of our industry. The SENPA road show will give the opportunity for better knowledge in serving the healthy consumer and their community said Jeff Wittman owner Jeff s Health and Nutrition and 2015 education chair. Board members will make personal visits to stores in the area. We consider this the best way to understand our membership s needs and will look forward to personally inviting them to Strategies for Success but also SOHO EXPO December 3-6 in Orlando said Debra Short executive director of SENPA. For more information call (727) 846-0320 or visit You re Hired UAS LifeSciences (Madison WI) has announced the appointment of Stephanie Udell as its new director of marketing. Udell Stephanie Udell will oversee the marketing of UP4 Probiotics Multi-Flora Probiotics Cardioviva Probiotics and UAS Labs business-to-business private label and contract manufacturing. The board of the Southeast Natural Products Association (SENPA) announced that Debra Short is the new executive director of SENPA working beside Carylene Reed Walker who has served as executive director of SENPA SOHO since 1974 and is currently the executive director of SOHO EXPO. One of the first strategic plans to enhance membership is the announcement of the 2015 Road Show Education program--Strategies for Success. New York-based NBTY Inc. has appointed Matthew Roberts PhD as chief scientific officer. In this role he will lead the company s innovation efforts by creating and executing product development strategies enhancing product offerings and driving product advancements. WWW.VITAMINRETAILER.COM JUNE 2015 TMR Launches Mobile-friendly Website U tah-based Trace Minerals Research (TMR) has launched a mobilefriendly version of its website that can be easily navigated to allow a positive user experience for the increasing number of mobile internet users. According to Matt Kilts managing partner of TMR There s no doubt that many of those browsing our site are doing so on their smartphone. When customers or potential customers visit our website on their mobile device we want them to have a positive experience. Research proves that if a mobile user accesses a 20 VITAMIN RETAILER site and gets frustrated or can t find what they re looking for they re more likely to leave and go to another site and that s exactly what we don t want. When accessing TMR s site anyone using a mobile device will be automatically redirected to the mobile site for easy and simple navigation. Unlike some mobile sites that contain abbreviate information as compared to the standard site TMR s mobile site contains the same information as the standard site so all users will have full access to all information contained online. For more information visit Go to specialtyenzymes for info about this advertiser Enzymes Digestive Easing Distress ith upwards of 60 to 70 million people in the U.S. suffering from digestive issues it s no surprise that gut health ranks among consumers top health concerns according to Trisha Sugarek-MacDonald BS MS director of research and development and national educator at Texasbased Bluebonnet Nutrition. In fact it is predicted that the digestive health market will witness an upsurge in demand due to aging populations growing health concerns and rising standard of living. The National Commission on Digestive Disorders in the U.S. reported in 2009 that 60 to 70 million Americans are affected by digestive diseases each year at a cost that exceeds 100 billion in direct medical expenses. Further every year an additional 105 million visits are made to physicians related to digestive diseases. Poor digestive health places a burden not only on an individual but also on the health care system Sugarek-MacDonald said. If prebiotics probiotics and dietary enzymes can help us reduce even a portion of these costs they are worth serious consideration. In 2010 research firm Marketsand22 VITAMIN RETAILER W Supplementation of enzymes can help achieve optimal health. By Daniel Breeman Markets estimated that the U.S. Digestive Health Ingredients market which is segmented into three categories (prebiotics probiotics and enzymes) was valued to be 256.9 million. According to the report the market is expected to nearly double to 495.3 million in 2015. And while both pre- and probiotics are growing at a double-digit rate digestive enzymes are experiencing a relatively lower growth rate but are expected to continue on a steady upward projection. Probiotics have gained traction in the marketplace and enzymes may be the next wave said Lori Ellsworth vice president of marketing at Florida-based Enzymedica maker of the Digestive Gold enzyme supplement. Digestive wellness correlates to overall health. The enzyme market has not greatly increased but has the potential to do so through systematic education according to Judy K. Gray MS president Illinois-based North American Herb & Spice maker of Gastronex digestive enzymes-plus supplements. The current state of the (enzyme) market is one of vast potential Gray said. Yet it takes great education. People need to be reminded that it is important to use a highquality digestive complex for optimal health. Gray stressed that according to researchers at birth each individual has a store of enzymes--and how long these last depends on how an individual eats rests and the lifestyle they lead with the more stress the greater the loss of enzymes and other nutrients. She also pointed to the fact that an exponential number of people suffer from vague digestive complaints such as gas bloating mal-digestion heartburn nausea diarrhea and or constipation as well as others and could potentially be aided by the right enzyme choice. These people are optimal candidates for enzyme therapy if only they realized it said Gray. They need to be taught about what is the nature of enzyme supplementation how to distinguish a quality formula and to realize the critical importance of adding such supplementation for the potential to be realized. Proper digestion is critical to overall health added Ron Antriasian vice president business development at Floridabased Life Extension. The benefits of enzymes therefore have become increasingly important as lack of proper digestion can lead to everything from WWW.VITAMINRETAILER.COM JUNE 2014 WWW.VITAMINRETAILER.COM MAY 2015 Celebrating 20 Years of Excellence 1994-2014 Go to deerland for info about this advertiser Enzymes Digestive Easing Distress bloating and headaches to weight gain and long-term disorders. Awareness of this issue has resulted in an increase in the demand for enzymes over the past few years Antriasian continued. While growth of this market has not been astronomical it has been solid as more and more individuals look to digestive enzymes probiotics and prebiotics to assist with digestive issues. While general digestion still dominates as the largest enzyme category in the market there are a few other emerging trends that appear to be opening the eyes of consumers including those directed at food sensitivities according to Mike Smith vice president of California-based Specialty Enzymes & Biotechnologies. The trend in the enzyme category over the last few years has been toward condition-specific products Smith said. For example digestive enzymes may be targeted toward lactose intolerance or gluten sensitivity. In this same area meal replacement shakes are a very important category where general enzyme blends can enhance digestion. Recognition of food intolerance is a growing trend with consumers said Ryan Sensenbrenner marketing manager of independent health food stores at Enzymedica. Many uncomfortable digestive symptoms may be the result of food intolerances which are also known as enzyme deficiencies. Smith also pointed to the uptake in systemic enzyme products that concentrate on cardiovascular joint health and inflammation and offer important health benefits for an aging population. Digestive Enzymes & Supplements Enzymes are proteins and are essential to many life processes. By definition they are biological molecules or proteins that act as catalysts and help complex reactions occur everywhere in life. In the gut for example enzymes ensure that food is cut into tiny particles so that it can be converted into energy for the body. All biological reactions within human cells depend on enzymes--they are necessary to sustain life explained Dr. John Deaton vice president of technology at Deerland Enzymes in Georgia. The role of digestive enzymes is to break down food-derived fats carbohydrates and proteins into smaller substances that our bodies can use. Although the body produces its own digestive enzymes it may not be enough to completely break down cooked or processed foods Deaton continued. During cooking and processing the natural enzymes present in raw foods are denatured. In addition our bodies don t produce the enzyme cellulose at all this is an enzyme that breaks down the cell wall of plants releasing the nutrients for our Go to americanlaboratories bodies to absorb. Those who follow a vegetarian or vegan diet are likely missing out on key nutrients from the plantbased foods they re eating and would most certainly benefit from enzyme supplementation. Fortunately he added digestive enzyme supplements can provide additional enzymes and help to optimize the digestion process. The complete release and absorption of food nutrients can result in fewer digestive problems Deaton noted. Enzymes are critical for both digestive and immune health according to Jacob Teitelbaum MD director of the Practitioners Alliance Network who notes that supplementation is needed for optimal health due to the ongoing destruction of the enzymes present in many of the foods we eat. Several decades ago food processors learned that by destroying the enzymes present in food which ripen the food shelf life could be prolonged Teitelbaum said. Unfortunately destroying the enzymes in food has had unintended consequences. According to Teitelbaum the two key things needed to digest food are enzymes and stomach acid. The enzymes present in the food which helps it ripen also helps with food digestion. Although our pancreas and salivary glands make enzymes these were meant to top off what is already present in the food not to be adequate on their own he explained. Because of this inadequate enzymes in the food cause poor digestion indigestion and acid reflux. In addition to an epidemic in indigestion followed by excessive use of acid blockers incomplete digestion of good combined with leaky gut results in the absorption of partially digested proteins which must be attacked by the immune system. This causes exhaustion and dysfunction of immunity including autoimmunity along the food sensitivities. In his book Enzymes What the Experts Know author Tom Bohager noted that in many autoimmune cases enzymes can greatly assist the body and can be aided through the oral intake of proteases the enzyme knows to break down protein. Unlike other immune support products he suggested that protease can be taken as a supplement for autoimmune diseases. He also explained that there are five main things to look for when choosing an enzyme supplement Select a company that specializes in enzymes Check the potency and look for blended enzymes Find a product with no fillers WWW.VITAMINRETAILER.COM JUNE 2015 24 VITAMIN RETAILER Go to enzymedica for info about this advertiser Enzymes Digestive Easing Distress Select a company that tests its product to ensure it meets label claims Buy enzymes in capsules not tablets. According to the American Gastroenterolgocial Association (AGA) Institute good digestive health describes a digestive system that has appropriate nutrient absorption intestinal motility immune function and a balanced microbiota or the community of microorganisms in the gut. Research over the past two decades has revealed that gut health is critical to overall wellness and immunity and that an unhealthy gut contributes to a wide range of health challenges said Deaton. Many researchers believe that supporting digestive health and restoring the integrity of the gut barrier will be one of the most important goals of health professionals in the 21st century. Enzymes should be viewed as a tool to build whole body health said Bret Wyant vice president of sales for Nebraska-based American Laboratories. As the population continues to age but also continues to grow more health conscience we are seeing people across many demographics turning to supplements to support their healthy lifestyles. Retail Outreach One major obstacle standing in the way of a stronger demand for enzyme supplements and the further emergence of the enzyme market continues to be consumer education. This is where the retailer has the opportunity to educate his customers about the importance of enzymes and enzyme supplementation and to clear up any confusion surrounding the segments of the market. One major growth obstacle is a lack of consistent education and reminder of the importance of enzyme necessity to maintaining the thousands of processes that take place in the body moment-bymoment to merely sustain life according to North American Herb & Spice s Gray. All people need digestive support all would benefit from supplementation in the form of a reduction of digestive symptoms and also in improved nutrient absorption Gray said. Again it s about consistency in getting the message across including the scientific findings of the benefits of enzyme therapy. As prebiotics and probiotics are often 26 VITAMIN RETAILER looked upon as the perfect complement to enzymes as a means to achieve digestive health there does appear to be some confusion among consumers regarding the role each plays and whether or not they need to be supplementing individually or together. As more and more individuals actively seek nutraceutical remedies as alternatives to pharmaceuticals the demand for digestive enzymes probiotics and prebiotics has increased said Life Extension s Antriasian who stressed that the company provides information on the benefits of enzymes on its website. These products should be marketed toward those who have not only digestive issues but any of the additional problems associated with poor digestion from indigestion and bloating to fatigue and long-term discomfort. Then there is the question of animalbased digestive enzymes vs. plant-based enzymes and which are more effective. I find that animal-based digestive enzymes are not effective for digesting food but can help with inflammation said Teitelbaum. Because of this I recommend only plant-based digestive enzymes. These would be for people with indigestion symptoms such as solar plexus burning and acid reflux. For those symptoms lower down such as around the belly button dysbiosis is a more likely culprit and probiotics can be very helpful. Another important message for retailers to convey to those customers seeking digestive relief from enzyme supplements is in the way enzyme efficacy is measured according to Deaton. Unlike traditional supplements that are measured by weight enzymes are measured by their activity and often in varying units Deaton said. It s important for the consumer to know that for enzyme-based supplements more milligrams don t necessarily equal increased potency. One of the challenges is helping retailers understand how enzymes are different from other supplements added Smith. For example vitamins and minerals all have a daily value that is based on weight. Even supplements that lack a daily value are formulated by weight. With enzymes it is their activity rather than weight that is important. So just how do retailers go about educating their customers on enzymes while making their store inviting to those who want to learn more about what enzymes can do for their overall health and wellbeing According to Enzymedica s Sensenbrenner some independent natural products stores like Marietta Health Foods in Marietta GA may benefit from branding themselves as digestive care or food intolerance centers. This is a growing trend that shows retailers are recognizing the public need for digestive support and using that as a key marketing tool to differentiate themselves from their competition while providing a unique shopping experience compared to that found online or in some national chains Sensenbrenner said. Sugarek-MacDonald recommended renovating a store s digestive health department by making it attractive interactive and informative for consumers--no matter what the age. She further suggests cross-merchandising digestive healthy products on an end cap by combining dietary supplements and packaged foods for digestive health. She also recommended selecting wide-ranging and appropriate targeted supplements for digestive health and dividing the digestive health product section into subcategories. Finally Sugarek-MacDonald cautioned against product redundancy and instead suggested focusing on one particular digestive health subcategory or picking three popular items across categories and rotating them on a monthly basis. Scott Ravech CEO Deerland Enzymes said that supplement consumers are characteristically very diligent in their research to understand different supplements and how the ingredients work in the body. Therefore providing educational materials should be a continued focus of the retailer he stressed. We see that more forward-thinking manufacturers and retailers are making great efforts to educate consumers through websites retail displays and even in-store advocates. VR Extra Extra Visit to read tips from Cleveland Clinic on how to keep the digestive tract healthy. i For More Information American Laboratories (402) 339-2494 Bluebonnet Nutrition Corp. (800) 580-8866 Deerland Enzymes (800) 697-8179 Enzymedica (888) 918-1118 Life Extension (866) 585-1435 North American Herb & Spice (800) 243-5242 Specialty Enzymes & Biotechnologies (909) 613-1660 WWW.VITAMINRETAILER.COM JUNE 2015 Go to dynamicenzymes for info about this advertiser Ready Set Go Natural The natural energy category is utilizing unexpected ingredients in unique ways. By Cristina Goodwin nergy ... today s on-the-go average Joe wants it needs more of it and often craves a quick fix to get it. And normally just a few steps away consumers can buy a large Red Bull or a similar stimulant drink to give themselves that boost they need-- which will last at least for a few hours or so before they experience the inevitable crash that always follows. But thankfully the natural products industry offers a number of more healthful effective alternatives that are gaining appeal with today s energy-seeking shoppers and surprising them with unique energy-enhancing products. The main market for energy drinks has not been for people doing extreme sports like the commercials said Jacob Teitelbaum MD noted author and director of the Practitioners Alliance Network. Rather it s been used by folks in their 20s and 30s who wanted to go out partying on the weekend after working hard all week. While most people realize there are few positive outcomes in terms of health when drinking these sugary over-caffeinated energy drinks this has unfortunately not decreased their popularity. According to data from the 2010 National Health Interview Survey the U.S. Centers for Disease Control and Prevention (CDC) reported that one in three adults consumed an energy drink E within the past week 21 percent had more than one and 11 percent consumed more than three energy drinks per week. In addition 20 percent think that energy drinks are safe for teens and 13 percent think that energy drinks are a type of sports drink. In order to account for the damage it can cause energy drink manufacturers are required by the U.S. Food and Drug Administration (FDA) to report any adverse events related to their products. The truth reported by the Center for Science in the Public Interest (CSPI) is that there has been 34 deaths linked to energy drinks since 2004 with half occurring since 2012. Also the Substance Abuse and Mental health Administration (SAMHSA) reported the number of hospital emergency department visits involving energy drinks had doubled from 10 068 visits in 2007 to 20 783 visits in 2011. Since January 2015 through March 31 poison centers have received reports of 742 exposures to energy drinks of those 452 were children 18 and younger and a report by the FDA confirmed one popular energy shot brand may be linked to 13 deaths in the past four years. It seems that people are ignoring the warning signs and just care about what product can give them the ultimate pick-me-up. This is where the natural energy market steps in. According to Tyler Gage CEO and cofounder of New York-based energy drink maker RUNA There s no question that energy drinks continue to be one of the fastest growing segments of the beverage industry but a cross current trend toward organic natural and healthy is also taking place. An intersection of these two worlds could be huge although a difficult one. With new research and numerous testing natural energy comes in various forms and target different areas of the body. Natural Beverages The majority of natural energy products are delivered through the liquid form. Discussing the industry Carol Knowles founder CEO Kansas-based Wojo Nutrition said Companies are striving to find that middle ground that addresses the markets concerns about safety but also provides an effective product. I think you will continue to see more use of liquid rather than tablet form energy supplements due to the more rapid absorption of liquid products. WojoEnergy is the company s signature energy drink. A lot of people comment to us that they don t get that jittery feeling with WojoEnergy she said explaining that the product utilizes a base of six B vitamins which vary based on formulation. In general we believe WWW.VITAMINRETAILER.COM JUNE 2015 28 VITAMIN RETAILER Go to mushroomwisdom for info about this advertiser dients are also said to neutralize free radicals which may help prevent premature aging according to the company. Ready Set Go Natural the consistent replenishing of B vitamins leads to an increased level of energy and well-being over time. In addition to B vitamins like B6 and B12 the beverage contains adaptogens like schisandra and American ginseng as well as 12 mg of caffeine to complement the vitamin-based formulation. Another natural product brand RUNA offers a variety of what they term clean energy drinks. Many people think that natural products are weaker or less effective Gage said. However one 8.4-oz. can of RUNA Berry Clean Energy Drink has 120 mg of caffeine just from the brewed guayusa leaves compared to only 80 mg of caffeine in an 8.4-oz. Red Bull. Guayusa (pronounced gwy-you-sa ) was first introduced to the U.S. market in 2012 by RUNA and has become a touted ingredient used by many companies in recent years Gage noted. Guayusa is an Amazonian super leaf brewed like tea with as much caffeine as a cup of coffee and double antioxidants of leading green tea products he said. Indigenous hunters in the Amazon drank guayusa before hunting in the jungle at night to give them focus strength and energy Gage reported. The product benefits from the endorsement of Channing Tatum American actor and star of 21 Jump Street. RUNA gives me sustained energy to be creative and find my flow. It tastes great it feels clean in my body and there is no crash Tatum said. The super leaf contains twice the amount of antioxidants of green tea and contains chlorogenic acids which have been reported to contribute to cardiovascular health help reduce high blood pressure and regulate body weight. In addition it contains 15 essential amino acids and has ferulic acid that can help improve blood circulation. The compounds found in the ingre30 VITAMIN RETAILER Delivering Caffeine Differently The most popular and stimulating energy enhancement--caffeine--occurs naturally in more than 60 plants including coffee beans tea leaves kola nuts used to flavor soft drink colas and cacao pods used to make chocolate products. According to the FDA 90 percent of people in the world use caffeine in one form or another including ingestion of liquids foods medicines or consumer products as well as through dermal contact with consumer products such as cosmetics containing caffeine. An unexpected source of natural energy making its way into the market is cannabidiol (CBD). According to Project CBD a non-profit educational service dedicated to promoting and publicizing research into the medical utility of CBD and other components of the cannabis plant CBD has been mistakenly described as sedating. In modest doses CBD is mildly alerting. Cannabidiol activates the same adenosine receptors as caffeine a stimulant. California-based Kannaway LLC a manufacturer and company that honors the hemp plant stated that it believes in CBD s ability to provide optimum energy. Spokesman for Kannaway Andrew Hard said for Kannaway the most successful natural energy product has been the KannaKick CBD energy chews with a very unique flavored combination of CBD and caffeine. Hard noted that most consumers do not understand that KannaKick does not contain the psychoactive hemp which means that when combined with the natural form of caffeine KannaKick provides the body with a great burst of energy and no crash or sudden comedown. Also the natural form of caffeine used allows for the energy to have long-lasting affects. Just sustained energy and a feeling of focus as you go through your day he noted. If consumers are busy and not eating the best and don t have time to slow down KannaKick is an excellent go-to when they re on the go. Energy Stress and the Thyroid Cheryl Myers chief of education and scientific affairs for Wisconsin-based EuroPharma said the market is best served by effective long-term answers for energy. I use the occasional cup of coffee myself to compensate for a poor night s sleep or mid-afternoon lag. But stimulants are merely Band-Aids and do nothing to help improve the underlying mechanisms for optimal energy creation in the body. Myers stated that you can either borrow energy or create energy. The only long-term answer is to better create energy and supporting the thyroid is an excellent intervention she added. A lower thyroid can result in the feeling of weakness and tiredness. The thyroid gland dictates the speed with which the body converts fuel (calories) into energy. The problem with this is that thyroid tests still read normal levels despite suboptimal functioning and these issues are not fully addressed. According to Myers levothyroxine the synthetic thyroid hormone was named the number one prescription in 2014 and integrative practitioners estimate Lifestyle Interventions to Improve Energy Cheryl Myers chief of education and scientific affairs for EuroPharma listed her top-three suggestions for improved energy 1) Eliminate refined carbohydrates can cause a roller coaster blood sugar effect that can create a cycle of feeling quite tired and craving more sugar for energy. 2) Physical activity is crucial. Your body gives you what you ask for. The way to ask for more energy is to use more energy. Even a short walk each day can improve energy levels. 3) Sleep disorders are increasingly associated with daytime fatigue as are other illnesses so it may be a good idea to undergo a thorough health evaluation to determine if there are underlying causes for lack of energy. WWW.VITAMINRETAILER.COM JUNE 2015 Go to essentialformulas for info about this advertiser Ready Set Go Natural one in two women and one in three men over the age of 40 have less than normal thyroid. With Baby Boomers reaching their peak staying very late into life is key with 60 being the new 35 Teitelbaum added. The most critical element for thyroid function is the essential mineral iodine however studies suggest that iodine has decreased almost 50 percent in the last 30 years. Iodine s main role is to help manufacture thyroid hormones. To support a healthy thyroid EuroPharma has formulated iodine-providing supplements- Tri-Iodine and Thyroid Care. Both feature effective levels of iodine. Both supply iodine in three forms potassium iodine sodium iodide and molecular iodine for thyroid hormone synthesis and a wide-spectrum of other benefits including health DNA replication Myers said. The products she noted are the result of advanced research by iodine and thyroid experts who have long advocated for supplemental iodine and have researched its positive benefits on energy and well being. Another product Myers recommends that supports the research on improving energy by reducing the amount of stress and or strengthening the body s resilience in the face of stress is Adaptra. The product contains two clinically studied powerful herbal adaptogens--ashwagandha and rhodiola. Both ingredients have been shown in numerous clinical studies to keep mental process and physical energy going strongly throughout the day Myers said. Ashwagandha contains withanolides that boost resistance to stressors--physical and psychological. In fact in scientific studies ashwagandha has been shown to reduce corticosterone levels and increased antioxidant activity Myers explained. In addition studies have found that the adaptogen not only reduces stress by decreasing cortisol levels it can significantly reduce nervous tension as well--by more than 50 percent 32 VITAMIN RETAILER in one clinical study (as measured by a standard rating scale). Rhodiola houses salidrosides and the compounds rosavin rosin and rosarin which are specific to the Rhodiola rosea species. Scientific studies found that these compounds control the cognitive stress-reducing and energizing effects of the herb. One well-known clinical study focused on fatigue associated with night duty for young physicians and showed an improvement in the rhodiola group for total mental performance. Other clinical research focused on individuals trying to accomplish many goals in limited time period--something we can all relate to Myers said. In this double-blind study of 60 college students the rhodiola group saw improvements in mental fatigue overall fitness and well-being and final exam grades--a real world test with positive results if ever there was one. nel to law school students and night shift merchandisers RV and truck drivers just to name a few of our repeat customers Liu explained. He noted that there have been attempts to market energy patches in recent years but CEP is the first to have the credibility of real science real athlete testimonials robust product development team and a rigorous regulatory program supporting market entry. Energy Absorbed Albert Liu PhD co-founder of Californiabased XEP Inc. noted that the natural form of caffeine is not only for use in food and drink. Another option is by delivering the ingredients through the pores of the skin. Similar to topically administered drug products like Nicoderm or Scopolamine there is ample scientific literature and data on skin absorption of caffeine and other active botanical ingredients he explained. XEP Inc. offers Clean Energy Patch (CEP) which works by absorbing nutrients through the skin. This is a tremendous advantage for active athletes as well as for people who use CEP in the workplace Liu said whether you re a nurse in a hospital a college student a truck driver or a busy mom. Our customers tell us that by providing a convenient and healthy alternative energy product they can enjoy the benefits of Clean Energy Patch when they wouldn t typically use an ingested energy product. The company created a patent-pending formula combining natural caffeine guarana and cacao in a medical-grade adhesive. Kinesiology Tape is used as a flexible backing to ensure that the product sticks to the skin even under heavy perspiration. It provides an ideal substrate for athletic activities while retaining the stylish look and feel of sports tape. Our customers range from elite endurance and outdoor athletes--pro triathletes and skiers--to military person- In addition to energy for the body typical energy ingredients that are topically applied can bring dull-looking skin back to life. For example nature-inspired cosmetic brand New York-based Origins provides tired dull skin with an energyboosting moisturizer GinZing Energy. Its pure and natural active ingredients include caffeine derived from coffee beans and panax ginseng to optimize cellular energy to help keep skin conditioned. It also includes spearmint oil and lemon oil to encourage energy dispel mental fatigue and to increase concentration and awareness. Another common use of caffeine in skincare products is found in eye creams. When tired or after waking up in the morning eyes can show signs of puffiness. An eye-opening fast-fix is caffeine from green tea formulated into creams and gels which instantly awakens tired lifeless eyes and reduces puffiness. New York-based Alba Botanica provides soothing relief with Fast Fix for Puffy Eyes. In addition to caffeine the product combines cucumber to deflate inflammation. VR Extra Extra Visit to see Dr. Jacob Teitelbaum s video The Human Energy Crisis. i For More Information Alba Botanical (888) 659-7730 EuroPharma Inc. (920) 406-6500 Kannaway LLC (866) 447-6670 RUNA (401) 426-9543 Origins Natural Resources Inc. (800) ORIGINS XEP Inc. (866) 215-5915 Wojo Nutrition (913) 827-4125 WWW.VITAMINRETAILER.COM JUNE 2015 2 015 Vity Awards V itamin Retailer (VR) once again polled its retailer readers on their topselling products and best sales and merchandising support to compile its 2015 Vity Awards. After all who is better qualified to determine the industry s best-selling products than the people who sell them What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2015 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are as always based on the number of votes in each category. The 2015 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote with their pocketbooks. VR would like to thank the retailers who supported this year s Vity Awards with their time and input and congratulate all the winning manufacturers. Product descriptions are provided by the manufacturers and do not reflect the viewpoint of VR. 2015 Vity Awards VITAMIN & MINERAL SUPPLEMENT CATEGORY SINGLE MINERAL Chelated Magnesium Bisglycinate by Bluebonnet Nutrition Bluebonnet Nutrition s Chelated Magnesium Bisglycinate capsules provide 200 mg of elemental magnesium per serving in a more bioavailable bisglycinate form. The capsules provide 100 percent pure chelated magnesium to support heart health as well as a host of other valuable structure function applications. Available in easy-to-swallow vegetable capsules for maximum assimilation and absorption Bluebonnet s Chelated Magnesium Bisglycinate Vcaps are kosher certified glutenand soy-free as well as 100 percent vegan. Bluebonnet s Chelated Magnesium Bisglycinate Vcaps can not only help your customers maintain a healthy heart but to also help them maintain their general health and well-being. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MULTIPLE VITAMIN MINERAL Alive Once Daily Multi-Vitamin by Nature s Way Alive Once Daily Multi-Vitamin is the most complete nutritionally diverse and invigorating once-daily multivitamin complete with 24 vitamins and minerals 12 digestive enzymes 14 green foods and 12 organically grown mushrooms. As with all Alive Multivitamins the product is packed with high-potency B vitamins 26 fruits and vegetables and nutrients for whole-body nourishment that helps support bone health daily energy colon health eye health heart health and immune defense. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SPECIALTY & HERBAL SUPPLEMENT CATEGORY ACIDOPHILUS PROBIOTIC OR ENZYME RAW Probiotics by Garden of Life RAW Probiotics is an innovative line of raw whole-food probiotic formulas from Garden of Life. Each high-potency RAW Probiotics formula contains a naturally diverse group of more than 30 beneficial probiotic strains from Bulgarian yogurt and Eastern European wild kefir guaranteed to Arrive Alive RAW means the probiotics are uncooked untreated unadulterated with no carriers binders or fillers. There is a RAW Probiotics formula for your specific stage of life. ANTIOXIDANT SUPPLEMENT CuraMed by EuroPharma (Terry Naturally) CuraMed contains enhanced absorption BCM95 curcumin which is up to 10 times better absorbed than standard curcumin. This patented system relies on turmeric essential oil to boost absorption of important curcuminoids. The turmeric essential oil itself contains tumerones not found in any standard curcumin which have been shown to boost curcumin s absorption and activity especially in support of healthy immune function. CuraMed is available in 200 375 or 750 mg soft gels for a variety of dosing options. SINGLE VITAMIN Vitamin B12 by Solgar Solgar s line of Vitamin B12 formulas includes a variety of delivery formats and potencies ranging from 100 mcg to 5 000 mcg. All are vegetarian free of gluten wheat and dairy and are kosher certified while some of the formulas are halal-certified. Vitamin B12 is part of a group of essential nutrients known as the B Complex which supports energy metabolism and promotes a healthy nervous system. Along with folic acid and vitamin B6 it supports heart health by promoting healthy levels of homocysteine already within a normal range. B12 is required for the normal development and regeneration of red blood cells which help to deliver oxygen throughout the body. In addition B12 is involved in DNA synthesis and renewal. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. JUNE 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 33 2 015 Vity Awards CHILDREN S HEALTH SUPPLEMENT Animal Parade by Nature s Plus Animal Parade children s formula supplies the protection and nutritional assurance all parents seek for their children along with the great taste and animal shapes that kids love. Each chewable tablet supplies 16 vitamins and eight minerals as well as nature s most healthful whole foods including spirulina carrot broccoli whole brown rice and spinach. Each bottle is packed with playful animal shapes and a luscious spectrum of delicious flavors. Combining the natural goodness of whole foods with a balanced profile of nutrients is what makes Animal Parade the complete dietary supplement parents and children love. And parents have an even bigger Animal Parade selection with xylitol-sweetened Animal Parade Sugar Free and Animal Parade GOLD packed with even more nutritional goodness including Organic Gold Standard Whole Foods and a wide selection of Animal Parade specialty formulas. HERBAL SUPPLEMENT Curamin Extra-Strength by EuroPharma (Terry Naturally) Curamin Extra-Strength contains BCM95 curcumin--the highly absorbable form with up to 10 times the absorption of standard curcumin extracts. Known for its ability to balance the body s natural inflammatory response BCM-95 has been proven in published clinical studies to provide consistent and long-lasting effects. Curamin Extra-Strength also contains BosPure boswellia. BosPure is purified to reduce beta boswellic acids (BBA) that actually increase inflammation to less than 5 percent. The formula--like the original--pairs these ingredients with DLPA (D L phenylalanine) to help maximize the effects of endorphins and enkephalins the body s own powerful pain relievers and nattokinase to promote micro-circulation aiding the other ingredients in Curamin Extra-Strength to reach all areas of the body. EFA SUPPLEMENT Ultimate Omega by Nordic Naturals Nordic Naturals most popular concentrate Ultimate Omega offers therapeutic support for both body and mind. Without solicitation doctors and researchers worldwide consistently choose and recommend this powerful formula. Concentrated Ultimate Omega delivers more omega-3s per serving than most other omega-3 products and has been shown by original research to support healthy glucose levels healthy lipid levels in professional athletes bronchial health and the body s ability to respond to stress in a healthy way. Go to hyalogic for info about this advertiser 34 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Go to barleans for info about this advertiser 2 015 Vity Awards HOMEOPATHIC REMEDY Arnica Montana by Boiron Before pain gets in your way relieve it at the first sign with Arnica Montana by Boiron the world leader in homeopathic medicines. These melt-away pellets work with your body to relieve pain. Made from a natural active ingredient it s safe to use at the first sign of muscle pain. Try it for neck back shoulder and leg muscle pain stiffness and swelling from injuries and bruising. Don t just mask your pain. Relieve it with Boiron Arnica Montana and feel better faster. These Uses have not been evaluated by the Food and Drug Administration. GREEN FOOD SUPPLEMENT Greens by Barlean s Barlean s multi-award winning Greens are the absolute easiest and most delicious way to fuel your family s vitality and energy with the antioxidant power of super foods and nutrients. Every whole food ingredient in Barlean s Greens is carefully selected responsibly grown and third-party tested to guarantee the absolute highest quality and purity. Packed with super foods vitamins and minerals Barlean s Greens contain probiotics enzymes and fiber to aid digestion and are high in vitalizing antioxidants. Barlean s Greens are available in Organic Original Organic Berry Chocolate Silk and Strawberry-Kiwi formulas. Barlean s Greens are gluten free non-GMO have no added sugar and are sweetened with allnatural stevia leaf extract. FIBER INTERNAL CLEANSER SUPPLEMENT CleanseMORE by ReNew Life Relieve occasional constipation with one of Renew Life s best-selling formulas CleanseMORE--an effective gentle herb and magnesium laxative that works overnight so you feel better lighter and more energized the next day. CleanseMORE is non-cramping and nonurgent with no harsh herbs or artificial ingredients. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. JOINT BONE SUPPORT Bone Strength Take Care by New Chapter Most calcium supplements are made of limestone but Bone Strength Take Care is different. It s whole-food plant-sourced calcium sustainably harvested from the sea. Bone Strength Take Care includes a proprietary blend of vitamins K2 and D3 that direct calcium into bones where you need it. Delivered in easy-to-swallow slim tablets New Chapter s holistic calcium complex offers a slow steady release for the body s consistent nourishment. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. WOMEN S HEALTH SUPPLEMENT Every Woman II by New Chapter Every Woman II is a whole-food cultured multivitamin that goes beyond just addressing nutrient deficiencies to promote overall health and system-specific benefits. New Chapter s most nutrient-rich multivitamin for the needs of women 40-plus is gentle and can be taken anytime--even on an empty stomach New Chapter s multivitamins are fermented with beneficial live probiotics made with certified organic vegetables and herbs and are Non-GMO Project Verified. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MEN S HEALTH SUPPLEMENT T Male by Nature s Plus The monumental success of T Male T Male Liquid and Ultra T Male is no surprise given that millions of men experience testosterone declines of 10 to 30 percent or more. By supporting healthy natural testosterone production T Male naturally supports muscle strength endurance and stamina rejuvenated energy levels better sex drive and performance enhanced mood healthy brain function better sleep and overall health. T Male is the safe and natural way to boost testosterone levels the way nature intended. WWW.VITAMINRETAILER.COM JUNE 2015 Go to quincy for info about this advertiser 36 VITAMIN RETAILER Go to enzymedica for info about this advertiser 2 015 Vity Awards PET HEALTH SUPPLEMENT RESCUE Remedy Pet by Bach Veterinarian-recommended RESCUE Remedy Pet is a natural way to treat pet anxiety caused by travel separation new surroundings loud noises like thunderstorms and fireworks as well as other issues associated with stress. RESCUE Remedy Pet is an alcohol free blend of the same five Bach Original Flower Remedies found in the original RESCUE Remedy stress relief formula that was developed by a doctor more than 70 years ago. RESCUE Remedy Pet treats the physical signs of stress in your animal that can trigger unwanted behaviors such as barking scratching or biting. Conventional medicine often recommends a tranquilizer however RESCUE Remedy Pet can address many of the same issues naturally without the side effects. RESCUE Remedy Pet is appropriate for all kinds of pets from dogs and cats to birds horses fish and iguanas. The claims for this product are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration. DIET WEIGHT LOSS FORMULA Garcinia Cambogia by Bio Nutrition Bio Nutrition s award-winning Garcinia Cambogia only uses the finest quality garcinia cambogia extract providing 50 percent hydrocitric acid. Garcinia cambogia may assist with maintenance of healthy glucose levels boost the metabolism and support weight management. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. ENERGY FORMULA NOW ENERGY by NOW Foods NOW ENERGY combines a comprehensive array of nutrients and dietary ingredients that endow your body with natural energizers. This formula does not contain ephedra (Ma Huang) or bitter orange--instead ENERGY has been naturally formulated with ingredients such as B vitamins green tea panax ginseng and rhodiola to naturally support thermogenesis energy production and adrenal function. Caffeine is present in this product as a naturally occurring constituent of herbal ingredients such as guarana yerba mate and green tea. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. BRAIN SUPPORT FORMULA Prevagen by Quincy Bioscience Quincy Bioscience s brain health supplement is the only one to contain the breakthrough ingredient apoaequorin a protein originally discovered in jellyfish and shown in clinical studies to improve memory. During the aging process there is a reduction in proteins that support the brain. Apoaequorin supplements these proteins during the natural process of aging and can help with mild memory problems associated with aging the company stated. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. HEART CARDIO SUPPORT FORMULA Blood Pressure Factors by Michael s Naturopathic Programs For more than three decades Michael s Naturopathic Programs has delivered distinctive award-winning formulas built on tried and truthful naturopathic principles. Michael s Blood Pressure Factors contains nutrients essential for maintaining the homeostasis of blood pressure complemented with herbs garlic and cayenne both known for their healthful attributes. DIGESTIVE SUPPORT FORMULA Digest Gold by Enzymedica Digest Gold is formulated to assist with protein carbohydrate fat and fiber digestion. Digest Gold features Enzymedica s proprietary Thera-blend that combines multiple strains of enzymes that work in various pH levels. Therablend enzymes have been shown to be three times stronger and work more than six times faster than leading digestive supplements. IMMUNE SUPPORT FORMULA Wellness Formula by Source Naturals Thirty years ago Source Naturals Wellness Formula established the industry s first wellness-immune category. Since then it has become the go to supplement consumers reach for at the first sign of imbalance. This advanced Bio-Aligned formula combines 28 vitamins and time-tested herbs to provide comprehensive support for interrelated antioxidant defense stress response respiratory and immune support systems critical to seasonal wellness . These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. WWW.VITAMINRETAILER.COM JUNE 2015 Go to michelles for info about this advertiser 38 VITAMIN RETAILER Go to naturade for info about this advertiser 2 015 Vity Awards SEXUAL FUNCTION FORMULA Steel Libido by Irwin Naturals Steel Libido supports and inspires sexual vitality. This powerful male-enhancement formula combines traditional botanicals and targeted nutrients to boost physical performance and pleasure. Use this product daily to help maintain an active sex life or occasionally as needed to maximize potential. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MUSCLE ENHANCEMENT Extreme Edge by Bluebonnet Nutrition Bluebonnet Nutrition s Extreme Edge is a professional-strength formula stacking system featuring Pre Workout Carbo Load and Post Workout formulas for hardcore bodybuilders and strength resistance-trained athletes as well as endurance athletes and weekend warriors to take before during and after training. Extreme Edge also provides products like kosher-certified whey protein isolate providing 26 g of pure protein from grass-fed cows not treated with antibiotics or hormones. All of these great-tasting sports nutrition formulas are not only free of unnatural excipients binders hormones antibiotics artificially derived sweeteners flavors or colors they are also Certified for Sport by NSF the leading global public health and safety company. This means that all Extreme Edge products pack a clean and mean punch free of more than 180 substances banned by major professional and collegiate sporting authorities (e.g. NFL MLB and NCAA) and therefore safe for professional and amateur bodybuilders and athletes to take while providing all of the necessary nutrients they need for optimal muscle recharging refueling and recovery. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SPORTS NUTRITION CATEGORY FUNCTIONAL BEVERAGE Pre-Workout Energizer by Vega A plant-based all-natural drink mix Vega Sport Pre-Workout Energizer provides immediate and sustained energy before workouts while enhancing mental focus and recovery. Formulated by Brendan Brazier professional Ironman triathlete and bestselling author on performance nutrition Vega Sport Pre-Workout Energizer is 100 percent plant-based free from dairy gluten and soy and contains no artificial flavors colors or sweeteners. Vega Sport Pre-Workout Energizer is available in LemonLime and Acai Berry flavors. PROTEIN POWDER RAW Protein by Garden of Life Unlock the nutritive power of living seeds and grains with RAW Protein from Garden of Life--a certified organic RAW vegan protein powder. Featuring 13 RAW and organic sprouts RAW Protein is an excellent source of complete protein providing 17 grams or 33 percent of the daily value plus all essential amino acids. RAW Protein contains Vitamin Code fat-soluble vitamins and supports digestive health and function with live protein-digesting enzymes and powerful probiotics. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. LIQUID AMINOS Amino Fuel by Twinlab Amino Fuel Liquid provides protein in its most easily digested absorbable and utilizable form to maximize muscle growth and optimize protein synthesis. Research shows that when taken orally peptide-bonded amino acids increase nitrogen retention better than free form amino acid mixtures for optimum muscle growth. Amino Fuel liquid contains 15 g per serving of protein from amino acids includes fast absorbing high quality branched chain peptide-bonded and free amino acids and provides protein in its most usable easily digested form to maximize muscle growth and optimize protein synthesis. WEIGHT GAINER Weight Gain by Naturade Naturade Weight Gain with no sugar added is a naturally flavored nutrient dense food formulated to help you magnify calorie intake and gain weight fast. It provides balanced nutrition and is a food not a dietary supplement and does not contain any stimulants or steroids. Naturade Weight Gain enhances your body s utilization of nutrients for optimal calorie absorption with three natural enzymes--papain bromelain and pancreatin. You can add more than 1 600 calories daily in a fast safe way to supplement your balanced meal plan. It s important that you do not reduce your regular food intake. WWW.VITAMINRETAILER.COM JUNE 2015 SPORTS NUTRITION BAR Quest Protein Bar by Quest Nutrition Quest Nutrition believes healthy eating should be fun delicious and good for you. Quest Bars have 20 g of high-quality protein no added sugar and only 2 to 7 g of active carbs. Quest created 18 tasty flavors packed with protein so you can find your favorites. 40 VITAMIN RETAILER Go to ecrs for info about this advertiser 2 015 Vity Awards NATURAL MEDICINE CATEGORY NATURAL ALLERGY HAY FEVER REMEDY Dr. King s Regional Allergy Formulas by King Bio Pollens vary nationwide according to the grasses flowers and trees that grow there. Dr. King who founded King Bio in 1989 developed nine homeopathic formulas specific to each U.S. region from Hawaii to the Northeast and everything in between. It made sense the public got it rave reviews flooded in and the product line took off. Homeopathic medicine recognized and regulated by the FDA (U.S. Food and Drug Administration) is safe natural and produces no negative side effects. It can also provide targeted regional relief. And for allergy sufferers that s golden. CONGRATULATIONS to Todd Simmons with Spring Street Vitamins (Fairfield Township & West Chester OH) who was selected at random to win an Amazon Kindle Fire for participating in this year s Vitys NATURAL SLEEP REMEDY Melatonin by Source Naturals Melatonin is a naturally occurring brain hormone that regulates the body s sleep and wake cycles. Source Naturals Melatonin works the same way the body works to help support the body s processes for falling asleep quickly and waking up refreshed. Source Naturals offers the widest variety of melatonin products available to help each person find what s best from them. Source Naturals Melatonin comes in different potencies vegetarian capsules liquid tablets and orange and peppermint flavors. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. NATURAL COLD FLU REMEDY Oscillococcinum by Boiron The moment you feel achy or rundown nip symptoms in the bud with Oscillococcinum (Oscillo). Clinical studies show that Oscillo reduces the duration and the severity of flu-like symptoms such as body aches headaches fever chills and fatigue. Recommended for ages 2 and older it works naturally with your body without causing drowsiness and it won t interact with other medications. Take Oscillo and feel like yourself again. These Uses have not been evaluated by the Food and Drug Administration. SUPPLIER MERCHANDISING SUPPORT CATEGORY BEST SUPPLIERPROVIDED EDUCATIONAL MATERIALS EuroPharma (Terry Naturally) EuroPharma produces a wide variety of educational offerings from shelf-talkers and flyers to informative webinars podcasts as well as onsite training. HEADACHE REMEDY Headache by Hyland s Hyland s Headache on the market for well over 50 years offers pain relief with four natural homeopathic ingredients and in a quick-dissolving tablet. Hyland s Headache helps ease the symptoms of headaches so consumers can get back to leading a vitality-rich life. NATURAL INDIGESTION REMEDY Acid Soothe by Enzymedica Acid Soothe contains vegetarian enzymes papaya leaf marshmallow root prickly ash bark and gotu kola botanicals to maximize digestion and minimize gastrointestinal distress such as occasional heartburn diarrhea discomfort and indigestion. Paired with zinc carnosine and Enzymedica s proprietary Thera-blend the enzymes in Acid Soothe work in specific pH levels resulting in superior performance in the body. BEST COMPUTERIZED POINT-OF-SALE SYSTEM Catapult by ECR Software Corporation ECRS serves hundreds of natural product health retailers with its end-to-end retail automation suite helping them achieve greater productivity in areas such as inventory management supplier communications data analysis and customer experience. In turn ECRS customers have reported higher profits and year-over-year growth. The ECRS Catapult software suite developed with modern javat-based technology includes functionality such as point of sale (POS) self service mobile POS dashboard analytics inventory management membership management loyalty and rewards general ledger and supplier integration. WWW.VITAMINRETAILER.COM JUNE 2015 CONGRATULATIONS to all 2015 Vity Award Winners 42 VITAMIN RETAILER Go to sanhelios for info about this advertiser SUPPLEMENTSCIENCE Sugar Alternatives The Benefits of Stevia By Gene Bruno MS MHS Chief Academic Officer Huntington College of Health Sciences ast year in my article on sugar alternatives for Vitamin Retailer magazine I included information on several natural sugar alternatives including stevia. Since not much has changed since then with regard to any new natural sugar alternative entering the market I decided to make stevia the focus of this year s sugar alternatives article with an examination of stevia s benefits along with being an effective sweetening agent. The fact is in-vitro animal and human studies have variously demonstrated that stevia s pharmacological activities and therapeutic benefits include antitumor and anticancer anti-inflammatory antihyperglycemic antihypertensive antidiarrheal immunomodulatory diuretic and enzyme inhibitory actions.1 In this article I will review research on the use of stevia for its antioxidant properties and its effects on glucose tolerance insulin sensitivity satiety and blood pressure. L Stevia background Although I provided this background information on stevia in last year s article it bears repeating here. Native to subtropical and tropical regions from western North America to South America stevia is a genus of herbs and shrubs in the sunflower family. Stevia rebaudiana commonly known as stevia is grown for the sweetness of its leaves. Stevia s sweetness occurs more slowly and lasts longer duration than sugar. 44 VITAMIN RETAILER The limitation of stevia is that its extracts generally have a bitter aftertaste sometimes described as licorice like. The compounds in stevia providing its sweet taste are called steviol glycosides and provide up to 300 times the sweetness of sugar. The major steviol glycosides are stevioside and rebaudioside A (aka RebA).2 It is important to note that whole-leaf stevia or crude stevia extracts have not had GRAS (generally recognized as safe) approval as a food additive. Rather Sweet Green Fields Blue California McNeil Nutritionals Cargill and Whole Earth Sweetner Merisant have all received GRAS approval for concentrated rebaudioside A products derived from stevia.3 Besides its functioning as a sugar alternative stevia may offer other health benefits. Human research indicates that stevioside (750-1 500 mg day) may be effective in lowering blood pressure in hypertensive patients.4 Other clinical research suggests that stevioside 1 000 mg day) might reduce postprandial glucose levels by 18 percent in people with type 2 diabetes.5 However since the GRAS approved stevia compound is rebaudioside A it is not clear that commercially available products will have the same effects. Antioxidant Properties Glucose Tolerance and Insulin Sensitivity A study6 examining the effect of harvest time and site found that that ste- via contains a high level of phenols and high antioxidant activity. As expected stevia was found to be effective for inhibiting free radicals. The authors concluded that The strong antioxidant properties make very interesting the possibility of using stevia extracts to improve functional food properties. In another study 7 the effects of stevia on streptozotocin (a naturally occurring chemical that is particularly toxic to the insulin-producing beta cells of the pancreas in mammals)induced diabetic rats was examined. The rats were divided into different groups including groups fed whole stevia leaves powder or extracted stevia polyphenols. The results showed that there was a reduction of blood glucose and an improvement in insulin levels in the stevia whole leaves powder and extracted polyphenols fed rats compared to control diabetic group. Furthermore stevia whole leaves powder and extracted polyphenols also reduced the free radical activity (as measured by MDA concentration in liver) and improved antioxidant status through antioxidant enzymes. Glucose tolerance and insulin sensitivity were improved. In addition stevia leaves and extracted polyphenol alleviated kidney damage caused by streptozotocin. The glucose tolerance and insulin sensitivity benefits demonstrated by stevia in rats gives rise to the question WWW.VITAMINRETAILER.COM JUNE 2015 Go to vibrant for info about this advertiser SUPPLEMENTSCIENCE does stevia have similar benefits in humans Apparently so. In one study 8 the effect of aqueous stevia extracts on a glucose tolerance test was investigated in 16 normal volunteers. Aqueous extracts of 5 grams of leaves were given at six-hour intervals for three days. Glucose tolerance tests were performed before and after each stevia administration. Results showed that stevia extract improved glucose tolerance decreasing plasma glucose levels during the test and after overnight fasting in all volunteers. In another study 9 12 people with type 2 diabetes received 1 000 mg day of stevioside a constituent of stevia or a placebo with a test meal. Later those that received the stevioside were given the placebo instead with the test meal and vice-versa. In either case blood samples were drawn at 30 minutes before and for 240 minutes after ingestion of the test meal. Results showed that compared to control stevioside reduced post-meal glucose levels by 18 percent (P .013). In addition stevioside also increased the insulinogenic index by approximately 40 percent by compared to control (P .001). The authors concluded Stevioside may be advantageous in the treatment of type 2 diabetes. and satiety levels did not differ between groups. Furthermore stevia preloads significantly reduced postmeal glucose levels compared to sucrose preloads (p .01) and postmeal insulin levels compared to both aspartame and sucrose preloads (p .05). This research demonstrates that stevia can indeed be used to maintain satiety while dieting and even help modulate glucose levels in the process. and positive effects on glucose tolerance insulin sensitivity satiety and blood pressure. VR 1 Chatsudthipong V Muanprasat C. Stevioside and related compounds therapeutic benefits beyond sweetness. Pharmacol Ther. 2009 Jan 121(1) 41-54. 2 Abdullateef RA Osman M. Studies on effects of pruning on vegetative traits in Stevia rebaudiana Bertoni (Compositae). International Journal of Biology. 2012 4(1) 146-153. 3 What refined Stevia preparations have been evaluated by FDA to be used as a sweetener U.S. Food and Drug Administration. Last updated 04 10 2014. Retrieved April 13 2014 from AboutFDA Transparency Basics ucm214865 .htm. 4 Ulbricht C Isaac R Milkin T et al. An evidencebased systematic review of stevia by the Natural Standard Research Collaboration. Cardiovasc Hematol Agents Med Chem. 2010 Apr 8(2) 113-27. 5 Gregersen S Jeppesen PB Holst JJ Hermansen K. Antihyperglycemic effects of stevioside in type 2 diabetic subjects. Metabolism 2004 53 73-6. 6 Tavarini S Angelini LG. Stevia rebaudiana Bertoni as a source of bioactive compounds the effect of harvest time experimental site and crop age on steviol glycoside content and antioxidant properties. J Sci Food Agric. 2013 Jul 93(9) 2121-9. 7 Shivanna N Naika M Khanum F Kaul VK. Antioxidant anti-diabetic and renal protective properties of Stevia rebaudiana. J Diabetes Complications. 2013 Mar-Apr 27(2) 103-13. 8 Curi R Alvarez M Bazotte RB Botion LM Godoy JL Bracht A. Effect of Stevia rebaudiana on glucose tolerance in normal adult humans. Braz J Med Biol Res. 1986 19(6) 771-4. 9 Gregersen S Jeppesen PB Holst JJ Hermansen K. Antihyperglycemic effects of stevioside in type 2 diabetic subjects. Metabolism. 2004 Jan 53(1) 73-6. 10 Anton SD Martin CK Han H Coulon S Cefalu WT Geiselman P Williamson DA. Effects of stevia aspartame and sucrose on food intake satiety and postprandial glucose and insulin levels. Appetite. 2010 Aug 55(1) 37-43. 11 Hsieh MH Chan P Sue YM Liu JC Liang TH Huang TY Tomlinson B Chow MS Kao PF Chen YJ. Efficacy and tolerability of oral stevioside in patients with mild essential hypertension a two-year randomized placebo-controlled study. Clin Ther. 2003 Nov 25(11) 2797-808. 12 Chan P Tomlinson B Chen YJ Liu JC Hsieh MH Cheng JT. A double-blind placebo-controlled study of the effectiveness and tolerability of oral stevioside in human hypertension. Br J Clin Pharmacol. 2000 Sep 50(3) 215-20. References Blood pressure In addition to the aforementioned benefits of stevia this alternative sweetener has also been shown to help reduce blood pressure in people with hypertension. In a multicenter randomized double-blind placebocontrolled trial11 in 168 men and women (aged 20-75) with mild hypertension the effects of 500 mg stevioside powder or placebo three times daily for two years were examined. Blood pressure was measured at monthly clinic visits patients were also encouraged to monitor blood pressure at home using an automated device. After two years the stevioside group had significant decreases in average systolic blood pressure (from 150 to 140 mmHg) and diastolic blood pressure (from 95 to 89 mmHg) compared to starting blood pressure (P 0.05) and compared with placebo (P 0.05). Based on patients records of self-monitored blood pressure these effects were noted beginning approximately one week after the start of treatment and persisted throughout the study. Another multicenter randomized double-blind placebo-controlled study12 was undertaken in 106 hypertensive men and women (aged 29-75). Subjects received 250 mg stevioside or placebo three times daily. Their blood pressure was measured monthly for one year. The results were that after three months the systolic and diastolic blood pressure of the stevioside group decreased significantly (systolic 166.0 to 152.6mmHg diastolic 104.7 to 90.3 mmHg P 0.05) and the effect persisted during the whole year. Satiety Given its benefits for glucose tolerance one might speculate that stevia would also have benefit as part of a weight-loss program. However some critics suggest that using stevia rather than sugar as a sweetener would simply cause the dieter to eat more calories in compensation. To test this hypothesis a study10 was conducted in which 19 healthy lean (BMI 20.0-24.9) and 12 obese (BMI 30.0-39.9) individuals (18-50 years old) received preloads containing stevia (290 calories) aspartame (290 calories) or sucrose (493 calories) before the lunch and dinner meals. Hunger and satiety levels were reported before and after meals and every hour throughout the afternoon. Participants provided blood samples immediately before and 20 minutes after the lunch preload. Results showed that despite the caloric difference in preloads (290 calories vs. 493 calories) participants did not compensate by eating more at their lunch and dinner meals when they consumed stevia and aspartame versus sucrose. Self-reported hunger 46 VITAMIN RETAILER Conclusion In addition to its effectiveness as a sweetening alternative to sugar stevia has other benefits to offer. Research has shown that stevia and its steviol glycosides have antioxidant properties Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peer-reviewed publications. WWW.VITAMINRETAILER.COM JUNE 2015 Go to scandinavian for info about this advertiser HEALTHYSHOPPER The Power of Hyaluronic Acid B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. A Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Answers 1.) c 2.) b 3.) d 4.) a 5.) b naturally occurring polysaccharide that is found in the human body hyaluronic acid (also known as hyaluronan) is a natural component of connective tissue. Found in the skin joints cartilage and the eyes hyaluronic acid helps carry nutrients from the blood to skin cells. It also plays a critical role in providing volume to the skin by retaining water according to Natural Medicines (formerly Natural Standard). Hyaluronic acid acts as a cushion and lubricant in the joints and other tissues. In addition it might affect the way the body responds to injury. According to Natural Medicines orally hyaluronic acid is used for various joint disorders including osteoarthritis and preventing the effects of aging while topically hyaluronic acid is used to help heal wounds burns skin ulcers stomatitis and to moisturize the skin. Further there are different sizes of hyaluronic acid which benefit different areas of the body. For instance large-chain hyaluronic acid with a length of 500 000 daltons or more may reduce inflammation and protect the skin. Small hyaluronic acid molecules (under 20 000 daltons) stimulate wound healing and actually increase the inflammation response. Most skincare products with hyaluronic acid contain the large-chain hyaluronic acid molecules. While the skin begins losing hyaluronic acid as early as the age of 18 wrinkles and other skin damage caused by hyaluronic acid loss usually aren t visible until the late 30s or early 40s according to Because hyaluronic acid is so important to keeping the skin plump and supple a number of skin care products contain hyaluronic acid. According to products containing hyaluronic acid are considered effective at moisturizing surface skin cells which prevents water loss and protects the skin from dirt and other pollutants. Test Your Knowledge of Hyaluronic Acid And because hyaluronic acid holds 1.) Hyaluronic acid can be found in which of the moisture well (up to following 1 000 times its a.) The skin b.) Joint fluid weight in water) it is c.) Both a & b d.) None of the above a commonly used component in mois2.) While the skin begins losing hyaluronic acid as early as the age turizers. When utiof 18 wrinkles and other skin damage caused by hyaluronic acid lized in moisturizers loss usually aren t visible until the late 40s or early 50s. hyaluronic acid funca.) True b.) False tions not only to deliver water to the skin but also to hold 3.) Hyaluronic acid holds up to ______ times its weight in water. a.) 100 b.) 1 500 it there. As a large c.) 10 000 d.) 1 000 molecule it doesn t permeate deep into 4.) Large-chain hyaluronic acid has a length of ______ while the skin but instead small-chain hyaluronic acid has a length of ______. stays near the sura.) 500 000 20 000 daltons b.) 500 000 daltons 2 000 daltons face where it moisturizes the skin sura.) 50 000 20 000 daltons b.) 5 000 daltons 20 000 daltons face layers. 5.) A 2014 study published in The Journal of Neuroscience In addition to being beneficial to researchers found that an overabundance of hyaluronic acid can the skin eyes and lead to spontaneous epileptic seizures. joints research has a.) True b.) False found that hyaluronic acid may play a role in epileptic seizures. According mutant mice deficient in each of the to a 2014 animal study published in three hyaluronan synthase genes The Journal of Neuroscience (Has1 Has2 Has3). The study revealed researchers from the Sanford-Burnham that deficiency of hyaluronic acid Medical Research Institute and SUNY results in a reduction in the volume of Downstate Medical Center found that the brain s ECS (extracellular space). a deficiency in hyaluronic acid can lead We believe that this study not only to spontaneous epileptic seizures. addresses one of the longstanding Hyaluronan is widely known as a questions concerning the in-vivo role key structural component of cartilage of matrix molecules in the brain but and important for maintaining healthy also has broad appeal to epilepsy cartilage. Curiously it has been recogresearch in general said Katherine nized that the adult brain also conPerkins PhD associate professor in tains a lot of hyaluronan but little is the Department of Physiology and known about what hyaluronan does in Pharmacology at SUNY Downstate. the brain said Yu Yamaguchi MD PhD professor in the Human Genetics References Program at Sanford-Burnham. In the study the investigators ined the role of hyaluronic acid using Go to pharmachem for info about this advertiser RESEARCHUPDATE Vitamin E Seen as a Treatment for Non-alcoholic Steatohepatitis R esults revealed at The International Liver Congress 2015 show that vitamin E (dalpha-tocopherol) is an effective treatment for non-alcoholic steatohepatitis (NASH). NASH occurs when the liver becomes inflamed due to the accumulation of fat. Over time persistent inflammation can lead to the formation of fibrous scar tissue in the liver and around its blood vessels which can eventually cause cirrhosis. A pooled analysis of data from two randomized trials comparing vitamin E versus placebo and the placebo group from another trial comparing vitamin E use versus non-use demon- strates that the efficacy of vitamin E is comparable to other treatments for NASH including pioglitazone metformin and obeticholic acid. In addition treatment with vitamin E is associated with significant improvements in both NASH histology (45 percent vs. 22 percent in those not treated with vitamin E) and resolution of disease (38 percent vs. 20 percent in those not treated with vitamin E). There was no increase in cardiovascular events and no adverse lipid profiles were observed with vitamin E treatment. A total of 347 patients (155 treated with vitamin E 192 not treated with vitamin E) were included in the analysis which compared data from three clinical trials that investigated the efficacy and safety of vitamin E as a treatment for NASH the PIVENS TONIC and FLINT trials. The study supports the use of vitamin E as a treatment for NASH. For more information visit Eating Green Leafy Vegetables Keeps Mental Abilities Sharp S omething as easy as adding more spinach kale collards and mustard greens to your diet could help slow cognitive decline according to new research. The study also examined the nutrients responsible for the effect linking vitamin K consumption to slower cognitive decline for the first time. Losing one s memory or cognitive abilities is one of the biggest fears for people as they get older said Martha Clare Morris ScD assistant provost for community research at the Illinois-based Rush University Medical Center and leader of the research team. Since declining cognitive ability is central to Alzheimer s disease and dementias increasing consumption of green leafy vegetables could offer a very simple affordable and noninvasive way of potentially protecting your brain from Alzheimer s disease and dementia. The researchers tracked the diets and cognitive abilities of more than 950 older adults for an average of five years and saw a significant decrease in the rate of cognitive decline for study participants who consumed greater amounts of green leafy vegetables. People who ate one to two servings per day had the cognitive ability of a person 11 years younger than those who consumed none. When the researchers examined individual nutrients linked with slowing cognitive decline they found that vitamin K lutein folate and beta-carotene were most likely helping to keep the brain healthy. Our study identified some very novel associations said Morris. No other studies have looked at vitamin K in relation to change in cognitive abilities over time and only a limited number of studies have found some association with lutein. Other studies have linked folate and beta-carotene intake with slower cognitive decline. To conduct the study Morris research team gathered data from 954 participants from the Memory and Aging Project which aims to identify factors associated with the maintenance of cognitive health. The participants whose age averaged 81 reported their daily food and beverage intake by answering a detailed 144-item questionnaire at the beginning of the study. The researchers computed the total daily nutrients by combining the nutrient content for each food consumed with the number of servings eaten each day. They followed participants for two to 10 years assessing cognition annually with a comprehensive battery of 19 tests and adjusted for age sex educa- tion smoking genetic risk for Alzheimer s disease and participation in physical activities when estimating the effects of diet on cognitive decline. With Baby Boomers approaching old age there is huge public demand for lifestyle behaviors that can ward off loss of memory and other cognitive abilities with age said Morris. Our study provides evidence that eating green leafy vegetables and other foods rich in vitamin K lutein and beta-carotene can help to keep the brain healthy to preserve functioning. The researchers would like to expand their research to explore the mechanisms of how nutrients in leafy green vegetables are acting on the brain. For more information visit 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Go to carlson for info about this advertiser PRODUCTSPOTLIGHT Liver Life BY CRISTINA GOODWIN V ital and complex the liver affects every organ in the body and has more than 500 important functions such as processing everything people eat drink breathe or apply to the skin. It regulates body fuel hormonal imbalance cholesterol and the supply of essential vitamins and minerals and provides energy tackles infections and toxins cleanses the blood and more. According to the Canadian Liver Foundation the liver is the only organ to regenerate itself so that a person can donate part of their liver to another person through a liver transplant. After the donor s liver will in fact regenerate back to its original size and the transplanted portion will grow until it reaches proper size. Below are a handful of products to support proper liver health. Natural Liver Formula If your liver needs powerful support Liver Health Formula from Natural Factors (Monroe WA) is an excellent choice. This formula was designed to promote liver health and function. The formula contains several compounds that work synergistically to support the liver including glucuronate alpha-lipoic acid silybin phytosome licorice extract with glycyrrhetinic acid curcumin and schisandra. The combination of ingredients plays an important role in the production of cellular energy (ATP) which eliminates natural body toxins providing support to antioxidants a healthy detoxification process and inflammatory response (MSRP 24.95). For more information call (800) 322-8704 or visit Daily Wellness Proper liver function is essential to overall health. The liver is responsible for the synthesis metabolism and catabolism (breakdown) of hormones and aids the absorption of vitamins. It also efficiently eliminates environmental toxins. With daily use North Carolina-based Gaia Herbs Liver Health from its DailyWellness product line delivers herbal antioxidant sources and supports healthy levels of inflammation to maintain a healthy liver. The formula contains Chinese skullcap licorice milk thistle schisandra and turmeric. The recommended dosage is one capsule twice a day (MSRP 29.99 60-ct. 84.97 3-pack of 60-ct. bottles). For more information call (800) 831-7780 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Reboot The liver is the central organ of the body s detoxification processes and Illinois-based NOW Food s Liver Detoxifier & Regenerator ( 23.99 90-ct. 43.99 180ct.) a combination of herbs and nutrients was designed to support the liver s role in these processes. It has milk thistle extract and other herbs (schisandra and scute) that are known to favor healthy liver function. In addition this product includes N-acetylcysteine (NAC) and methionine two amino acids known to be essential for the production of glutathione which is a potent free radical scavenger that also plays a critical role in maintaining the body s normal elimination pathways. For more information call (888) 669-3663 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Liver Optimizer Jarrow Formulas (Los Angeles CA) Liver Optimizer is a dietary supplement that combines herbs and other nutrients that have been proven to impact detoxification and overall liver support. It helps support liver detoxification protection and regeneration and is directed toward phase 2 enzymes that help the process and removal of toxins within the body. It also contains 250 mg of 30 1 milk thistle extract in every serving to affect glutathione levels and aid in the regeneration of liver cells and activates alcohol-metabolizing enzymes. The Optimizer contains no wheat gluten soybeans dairy egg fish shellfish or peanuts tree nuts ( 33.95 90-ct.). For more information call (310) 204-6936 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. CLR Liver Arizona-based RightWay Nutrition s Liver CLR ( 28.99 60 capsules) is an important and active protector against liver damage. It is formulated with all-natural herbs and nutraceuticals that work to promote healthy liver function as well as healthy liver cells. In addition Liver CLR protects antioxidants and eliminates daily toxins with milk thistle extract that shields liver cells from toxic chemicals and drugs. In addition this daily liver support supplement is all-natural gluten dairy and soy free and is non-GMO. For more information call (888) 424-7528 or visit 52 VITAMIN RETAILER Balanced Liver Care Texas-based Himalaya Herbal Healthcare s new study on its patented product LiverCare ( 20.95 90-ct. 34.95 180-ct.) showed positive results supporting nitrogen balance a key indicator of protein creation. It helps fight off toxins in food water and air and supports the organ s enzyme levels in their normal range. LiverCare statistically decreased fecal and urinary excretion of nitrogen and is vegetarian and gluten free and contains no yeast wheat corn dairy preservatives or magnesium stearate. To find out more about the study visit watch v tR36hukte4s. For more information call (713) 863-1622 or visit WWW.VITAMINRETAILER.COM JUNE 2015 HEALTHANDNUTRITION Calcium Performance Calcium formulas must contain a bioactive vitamin D for maximum absorption. By Mark Becker alcium is vitally important for overall health and is one of the most important minerals for human health. Almost every cell in the body uses calcium in some way. As we age we absorb less and less calcium. This causes the body to take more and more calcium from the bones. Over time the aging process can cause or contribute to osteopenia or osteoporosis. Calcium performs a number of basic functions in the body. The body uses 99 percent of its calcium to keep bones and teeth strong thereby supporting skeletal structure and function. Calcium also plays a key role in cell signaling blood clotting muscle contraction and nerve function. Cells 54 VITAMIN RETAILER C use calcium to activate certain enzymes transport ions across the cellular membrane and send and receive neurotransmitters during communication with other cells. Interestingly calcium is also an electrolyte or particle that helps conduct electricity in the body which helps to maintain a regular heartbeat. Calcium also impacts how the body absorbs and uses other nutrients. As previously mentioned calcium carries a very small electrical charge which is why it can conduct electricity within the body. Because the body only absorbs a certain number of charged particles at once the presence of calcium may cause a temporary lower absorption rate of other naturally charged minerals such as iron zinc and magnesium. The decreased absorption of these minerals may not be severe enough to cause nutritional deficiencies. Nonetheless retailers need to make their customers aware that consuming charged minerals such as iron zinc and magnesium must be done at least two hours before or after eating calcium-rich foods. People get calcium from the food they eat. Calcium-rich foods include milk cheeses and other dairy products. People can also get calcium from dietary supplements. In fact some of the more innovative dietary supplement formulas are calcium formulas. There are many calcium formulas on the market and retailers need to educate themselves on the best formulas to stock their shelves WWW.VITAMINRETAILER.COM JUNE 2015 accordingly. That said the amount of calcium needed from a calcium formula depends on how much calcium is obtained from the diet. Furthermore there are several different calcium compounds to choose from including calcium carbonate and calcium citrate among others. All calcium formulas are absorbed equally well when taken with food with the exception of people with gastrointestinal diseases. Furthermore retailers must stock their shelves with calcium formulas that contain vitamin D since calcium will not be absorbed if vitamin D is not included. A lack of vitamin D will impact the production of the hormone calcitrol. Bioactive vitamin D or calcitriol is a steroid hormone that has been known for its important role in regulating body levels of calcium and phosphorus and in mineralization of bone. More recently it has become clear that receptors for vitamin D are present in a wide variety of cells and that this hormone has biologic effects which extend far beyond control of mineral metabolism. In fact a lack of calcitrol will also impact calcium absorption from the diet. When this happens the body must take calcium from its stores in the skeleton which weakens existing bone and prevents the formation of strong new bone. This is why retailers need to direct their customers to calcium formulas that contain bioactive vitamin D or calcitrol. Additionally in addition to a bioactive vitamin D there are other compounds that are also included in quality calcium formulas that retailers need to be aware in an effort to provide the very best guidance to their customers. Some of those compounds are as follows among others Vitamin K2 Works synergistically with calcium and vitamin D. Also called menaquinone vitamin K2 is made by the bacteria that line the gastrointestinal tract. It goes straight to the blood vessel walls bones and tissues. Vitamin K2s biological role is to help move calcium into the proper areas of the body such as the bones and teeth. Magnesium Assures the strength and firmness of bones and makes teeth harder. Since magnesium particJUNE 2015 WWW.VITAMINRETAILER.COM ipates in an astonishing array of biochemical reactions it s no surprise that it s essential for healthy bones and teeth. Most notably adequate magnesium is essential for absorption and metabolism of calcium. Potassium Not necessarily known for aiding bone health potassium is a mineral that helps nerves and muscles communicate as well as help cells remove waste. However it turns out that potassium may neutralize acids that remove calcium from the body. Understanding Calcium Compounds Several different kinds of calcium compounds are used in calcium formulas. Each compound contains varying amounts of the mineral calcium -- also known as elemental calcium. Common calcium compounds may be labeled as Calcium carbonate (40 percent elemental calcium) Calcium citrate (21 percent elemental calcium) Calcium gluconate (9 percent elemental calcium) Calcium lactate (13 percent elemental calcium) The two main forms of calcium supplements are carbonate and citrate. Calcium carbonate costs less and is often a good first choice. To determine which calcium compound may be best for your customer consider these factors Absorbability The body must be able to absorb calcium for it to be effective. All varieties of calcium supplements are better absorbed when taken in small doses (500 mg or less) at meals. Calcium citrate is absorbed equally well when taken with or without food and is a form recommended for individuals with low stomach acid (more common in individuals 50 and older or if taking stomach acid blockers) inflammatory bowel disease or absorption disorders. Amount of calcium Elemental calcium is the focus because it s the actual amount of calcium in the supplement. This is what the body absorbs for bone growth and other health benefits. The Supplement Facts label on calcium formulas is helpful in determining how much calcium is in one serving. For example calcium carbonate is 40 percent elemental calcium. Therefore 1 250 milligrams of calcium carbonate contains 500 mg of elemental calcium. Medications Calcium supplements can interact with many different prescription medications including blood pressure medications synthetic thyroid hormones bisphosphonates antibiotics and calcium channel blockers. Retailers should instruct their customers to consult a health professional about possible interactions and which type of calcium supplement would work best for you. Finally retailers must caution their customers that consuming too much calcium can lead to constipation and kidney stones. According to the Institute of Medicine healthy men and women should limit their daily calcium intake to 2 000 to 2 500 milligrams. Additionally other nutrients can impact calcium absorption. As previously mentioned the body cannot absorb calcium with a bioactive vitamin D. Retailers must also be cognizant that caffeine alcohol and excess sodium can all decrease calcium absorption and or increase calcium excretion from the body. VR References Bolland MJ et al. Calcium supplements with or without vitamin D and risk of cardiovascular events Reanalysis of the Women s Health Initiative limited access dataset and meta-analysis. BMJ. 2011 342 d2040. Institute of Medicine Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 15 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For almost 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 102 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at marklbecker and on twitter at becker_mark. For more information access or VITAMIN RETAILER 55 NATURALMEDICINE with Dr. Michael Murray Helping with Anxiety During Perimenopause and Menopause B Y M I C H A E L T. M U R R A Y N D A lthough hot flashes get a lot more attention another common symptom during menopause is an increased feeling of anxiety. In general anxiety is twice as common in women than in men. During menopause as well as the time just prior (perimenopause) anxiety in women is especially common due to the hormonal changes taking place. Lower estrogen levels in particular are thought to trigger feelings of anxiety in many women. Defining Anxiety Anxiety refers to an unpleasant emotional state ranging from mild unease to intense fear. Anxiety differs from fear in that while fear is a rational response to a real danger anxiety usually lacks a clear or realistic cause. Though some anxiety is normal and even healthy higher levels of anxiety are not only uncomfortable but can lead to significant problems. Anxiety is often accompanied by a variety of symptoms. The most common symptoms relate to the chest such as heart palpitations (awareness of a more forceful or faster heart beat) throbbing or stabbing pains a feeling of tightness and inability to take in enough air and a tendency to sigh or hyperventilate. Tension in the muscles of the back and neck often leads to headaches back pains and muscle spasms. Other symptoms can include excessive sweating dryness of the mouth dizziness digestive disturbances and the constant need to urinate or defecate. And along with anxiety of course comes the inability to relax which may lead to difficulty in getting to sleep and constant waking through the night. 58 VITAMIN RETAILER Generalized anxiety disorder (GAD) is characterized by a persistent state of exaggerated worry and fear (at least six months) often when there is little or nothing to provoke it. Severe anxiety will often produce what are known as panic attacks --intense feelings of fear. Panic attacks may occur independent from anxiety but are most often associated with generalized anxiety or agoraphobia. Agoraphobia is defined as an intense fear of being alone or being in public places. As a result most people with agoraphobia become housebound. Natural Approaches to Anxiety As women in their 40s and 50s are going through menopause declining estrogen levels often produce feelings of anxiety. This link is the result of the effect that lower estrogen levels have on brain s regulation of moods and emotion. Changes in estrogen levels lead to alterations in important neurotransmitters (brain chemicals that transmit nerve impulses)-- including serotonin norepinephrine dopamine and melatonin--that play a huge role in how we feel. About one in four women will experience more noticeable anxiety or depression during perimenopause and menopause. Before offering some suggestions with specific natural products to address anxiety there are important dietary recommendations that can help during this change of life. Perhaps the most important is simply to increase the consumption of plant foods especially those high in phytoestrogens while reducing the consumption of animal foods. Phytoestrogens are plant-derived substances that are able to weakly bind to the estrogen receptors in mammals and have a very weak estrogen-like effect in some tissues and a weak anti-estrogen effect in other tissues. Soy foods and flax seeds contain a high content of phytoestrogens and have received a lot of attention as phytoestrogen sources but many other foods such as apples carrots fennel celery parsley and other legumes also contain phytoestrogens though in smaller amounts. A high dietary intake of phytoestrogens is thought to explain why hot flashes and other menopausal symptoms including anxiety appear to occur less frequently in cultures consuming a predominantly plant-based diet. In addition such a diet is promising for disease prevention with some research showing a lower incidence of breast cancer and heart disease in women consuming highphytoestrogen diets. Fish Oils Fish oils concentrated for the omega-3 fatty acids EPA and DHA have been shown to have positive effects for patients with many different types of psychological disorders associated with stress including anxiety depression bipolar disorder (manic depression) borderline personality disorder and attention deficit disorder with hyperactivity (ADHD). Results from trials in menopausal women showed particularly interesting results. For example in a 2009 study conducted in Quebec Canada 120 women going through menopause were WWW.VITAMINRETAILER.COM JUNE 2015 given either a fish oil supplement providing 1 200 mg of EPA DHA or placebo for eight weeks. The baseline level of hot flashes was an average of 2.8 per day. After eight weeks the hot flash frequency decreased by 55 percent in the EPA DHA group but only 25 percent decrease in the placebo group. Fish oil supplementation was also associated with an improvement in quality of life scores as well as mood. months of use). In regard to improving mood the effects were also most obvious after two months of treatment (at 900 mg per day). Women in the St. John s wort group reported improvements in psychological symptoms linked to menopause significantly better quality of life scores fewer sleep problems as well as a feeling of sexual well-being. Maca Black Cohosh In the last 30 years black cohosh (Cimicifuga racemosa) has emerged as the most studied of the herbal alternatives to hormone replacement therapy for menopause symptoms. The collective findings in black cohosh studies and long-term clinical anecdotal evidence on black cohosh indicate that it is most effective for menopause symptoms of hot flashes day time or night time mood swings sleep disorders and body aches. It also appears to be helpful in reducing anxiety as well as symptoms of anxiety such as heart palpitations (see Table 1). Some recent studies have used black cohosh extract in combination with other botanical extracts such St. John s wort red clover soy and chaste berry. Of these St. John s wort deserves some additional attention. Another botanical medicine that can be of great benefit in relieving anxiety during menopause is maca (Lepidium meyenii)--an historic herbal remedy from Peru often used to enhance male sexuality but which also has some very interesting effects on women. Research on menopausal women using a maca indicates that unlike hormone replacement therapy (HRT) and phytoestrogenic botanicals maca can increase the body s production of estrogen--versus simply adding estrogen replacement to the body--and lower levels of cortisol. What makes this especially interesting is that from other research conducted on the composition of various powdered preparations of maca root it appears that the herb does not contain plant estrogen or hormones. It has been suggested that maca s therapeutic actions rely on plant sterols stimulating the hypothalamus pituitary adrenal and ovarian glands and therefore also affecting the thyroid and pineal glands thus improving sleep mood fertility energy and hot flashes. As such maca tends to treat menopausal symptoms as a whole it doesn t treat any one specific symptom of menopause (such as hot flashes) alone. In one double-blind four-month study of early postmenopausal women patients were given either placebo or two 500 mg capsules of maca twice daily for a total of 2 g day. After two months maca stimulated estrogen production and suppressed cortisol. It also had a small effect on increasing bone density and alleviated numerous menopausal symptoms including hot flashes insomnia depression nervousness and diminished concentration. In regard to these herbal approaches to menopausal symptoms here is a little clarity Choose one of the following for general symptom relief o Black cohosh extract The dosage of the extract used in the majority of clinical studies has been 2 mg of 27-deoxyacteine twice daily. o Maca Gelatinized maca extract 1 000 mg twice daily or dosage equivalent to 3 500 dried powdered maca root daily. If symptoms of anxiety or depression are significant (can be used with either of the two approaches above) o St. John s wort extract standardized to 0.3 percent hypericin 900 to 1 800 mg daily Final Comments Increased lactic acid levels may be an underlying factor in many cases of anxiety. There are at least six nutritional factors that may be responsible for elevated lactic acid levels in people with anxiety 1. Alcohol 2. Caffeine 3. Sugar 4. Deficiency of the B vitamins niacin pyridoxine and thiamin 5. Deficiency of calcium or magnesium 6. Food allergens By avoiding alcohol caffeine sugar and food allergens people with anxiety can go a long way toward relieving their symptoms. In fact something as simple as eliminating coffee can result in complete relief from symptoms of anxiety. This recommendation may seem too simple to be valid but substantial clinical evidence indicates that in many cases it is all that is necessary VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit VITAMIN RETAILER 59 St. John s Wort As most people even superficially familiar with herbal medicine know St. John s wort extract (SJWE) research has focused in the area of mild to moderate depression. Yet there are several studies that have also been conducted with SJWE to evaluate its effects on menopausal symptoms. These studies have not only shown SJWE to improve mood but also reduce hot flashes (most significantly after two Table 1. Black Cohosh in the Treatment of Menopause Results from a Large Clinical Trial Symptom Ringing in the ears Heart palpitation Profuse perspiration Vertigo Hot flashes Nervousness irritability Headache Sleep disturbances Depressive moods % no longer present 54.8% 54.6% 49.9% 51.6% 43.3% 42.4% 45.7% 46.1% 46.0% % improved 38.1% 35.2% 38.6% 35.2% 43.3% 43.2% 36.2% 30.7% 36.5% Total % improved 92.9% 90.4% 88.5% 86.8% 86.6% 85.6% 81.9% 76.8% 82.5% JUNE 2015 WWW.VITAMINRETAILER.COM NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Chol-Support NEW YORK NY--Life Extension has introduced its new cholesterol-management supplement called Chol-Support ( 52 per bottle of 60 liquid gel capsules) which utilizes Pantesin Pantethine and an artichoke extract. It contains a 300 mg dose of the Pantesin Pantethine a patented form of vitamin B3 that has shown to promote already healthy levels of LDL and nonHDL cholesterol levels while increasing valuable CoQ10. In addition it is combined with 250 mg of the company s Pycrinil artichoke extract from the plant leaves. For more information call (800) 544-4440 or visit SmartX PROVO UT--SmartX the perfected and modified feature product of Cerebral Success is the company s best brain supplement yet. It combines the power of Cognizin Citicoline the branded form of citicoline to enhance communication between neurons maintain normal acetylcholine protect neural structures and enhance healthy brain activity and energy. It also combines other brain health ingredients to help increase mental energy and even reduce anxiety. SmartX ( 45 30-ct. 69 60-ct.) which received financial backing from the show Shark Tank allows it to simultaneously influence four areas of brain power including focus memory mental energy and overall brain health. For more information call (888) 624-3113 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. BioSkin ANAHEIM CA--Jusuru International unveiled Liquid BioCell Skin ( 54.95) an advanced liquid nutricosmetic that replenishes collagen decreases dryness improves the skin s microcirculation hydration skin tone and firmness and counteracts wrinkles without painful cosmetic injections while reducing the enzyme that can make skin age. It contains 14 antioxidant phytonutrient fruits ceramides vitamin C pomegranate bamboo green tea and grape seed extracts. In addition Liquid BioCell uses a unique matrix of hydrolyzed collagen type II hyaluronic acid (HA) and chondroitin sulfate. The Bio-Optimized manufacturing process produces ideal molecular weight that the body can effectively absorb deep into the tissue. For more information call (714) 678-1600 or visit Clear Skin Naturally GREEN BAY WI--EuroPharma s Terry Naturally has launched Acne Essentials to support skin health and control occasional acne breakouts. The dietary supplement may reduce breakouts aid the skin with natural defenses against everyday toxins stress and poor diets support natural detoxification and promote clear fresh skin. It is free of sugar salt yeast wheat gluten dairy products artificial coloring artificial flavoring or artificial preservatives. The suggested retail price for 60 capsules is 21.95. For more information call (866) 598-5487 or visit Tinted Moisture NORTHAMPTOM MA--suki skincare has released its new Tinted Active Moisturizer ( 50.95). This lightweight greaseless translucent formula harmonizes all skin types minimizing the appearance of imperfections while clarifying your skin. It helps produce even tone reduce the appearance of blemishes swelling and redness and reduce t-zone build up while providing allday flawless coverage. Based on patented stabilized-ingredient technology TLC salicylic acid from white willow and TLC retinol vitamin A from moth bean deliver active skincare benefits without the peeling or drying side effects of synthetics. It is available in three shades porcelain natural and new caramel bronze. For more information call (888) 858-7854 or visit Vaporize SAN DIEGO CA--Kannaway has taken the market and natural health stores by surprise with its new HempVAP the first hemp-based cannabidiol (CBD) vaporizer product on the market. It is the new hip stylish and natural alternative to smoking according to the company. This cool and sleek-looking custom designed vaporizer doesn t use high nicotine for an intense buzz like other vapes electronic cigarettes and hookahs do. That means no smoke no nicotine and no high. The unique and innovative HempVAP is the premium alternative for everyday use. According to the company the product is a healthy alternative to nicotine and other harmful ingredients. The HempVAP is 90 for the full starter kit with two CBD hemp oil vials. For more information call (404) 645-8206 or visit Golden Summer Shimmer BERLSHIRES MA--jane iredale Golden Shimmer Face and Body Lotion ( 32 1.7-fl.-oz.) a lightweight moisturizer imparts an irresistible golden glow and subtle veil of shimmer from mica and designed to warm and smooth the complexion with Pyrus malus (apple) fruit extract. It can be worn alone or paired with your favorite makeup. The natural formula rejuvenates and hydrates with botanical extracts so it is gentle enough to be used on the face or body. It leaves skin soft and hydrated and may be used in conjunction with a self-tanner to safely build a shimmering bronzed look. For more information call (800) 762-1132 or visit 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 Allergy Rescue SANTA CRUZ CA--Rainbow Light s Allergy Rescue herbal supplement formulated by Christopher Hobbs PhD supports allergy relief by easing discomfort from seasonal and other allergies by reducing the body s natural response to common environmental irritants. Allergy Rescue combines eyebright and xanthium with other nutrients antioxidants and enzymes. Rainbow Light s Herbal IQ Guarantee means its products have been thoroughly reviewed by qualified herbalists and backed by the latest science. Extracts are identity verified and tested for purity efficacy and safety. The suggested retail price is 14.99 for 30 count bottle or 23.99 for 60 count bottle. For more information call (866) 972-6879 or visit Rosemary & Arnica Body Wash HAYWARD CA--John Masters Organics debuts John Masters Organics Rosemary & Arnica Body Wash a gentle non-drying all-over cleanser. Lather skin with this soothing foam body wash that deeply cleanses without striping skin s moisture. Comprised of 11 certified-organic ingredients including arnica which is often used to help alleviate muscle aches. It s also great as a bath soak to relieve tension and soreness (MSRP 18 8-fl.-oz.). For more information call (844) 324-2233 or visit Coffee & Tea TENAFLY NJ--Tavern Caf MycoSmooth has just released Tavern Caf Green CoffeeTea. For the first time unroasted green coffee can be consumed as a beverage to deliver the maximum active weight-loss ingredient of chlorogenic acid. Not only can it help people lose weight by preventing the absorption of sugars which enhances fat burning but green coffee also has been found to contain many health benefits. The process removes the bitterness and imbues the green coffee with immune boosting beta-glucans from gourmet red reishi mushrooms making it the first drinkable green coffee. Some of the benefits include building the immune system for cancer prevention lowering blood sugar levels decreasing cholesterol increasing energy detoxifying the liver and most importantly burning stored fat. It brews like coffee and tastes like tea. The suggested retail price is 19.95 per pound and 24.95 for 30 Kcups. For more information call (888) 609-4880 or visit Soothe The Burn ROCHESTER HILLS MI--Salcura Naturals has introduced its DermaSun Burn Relief Spray ( 26.99 for 3.4-oz. spray bottle). The product combines high-grade natural minerals vitamins and oils to help soothe calm and repair sundamaged skin in a light spray formulation that is pleasant to use on sore skin. The liquid spray quickly sinks into the skin on contact to help soothe and cool immediately for long-lasting relief from hot irritated skin. There are no known side effects and the spray is suitable for use during pregnancy and breastfeeding. In addition the non-greasy formula keeps clothes clean and leaves no mess when used on skin or scalp. For more information call (888) 446-3215 or visit JUNE 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 61 NEWPRODUCTS Aloe All Over VISTA CA--Eufora International has released its Aloetherapy Soothing Hair-Body Cleanse ( 24.50 8.45-fl.-oz.). The combination of aloe stem cells from certified organic aloe and innovative plant and flower technologies found in water lily and oat delivers the perfect balance to soothe and replenish sensitive scalp and skin. Aloe and aloe stem cells combine polysaccharides to stimulate skin repair and growth glycoproteins for pain relief and inflammation and vitamins minerals enzymes amino acids anti-microbial and beneficial sugars found in aloe to help moisturize and protect skin. Water lily provides instant hydration reduces the stinging sensation that can cause redness pain and discomfort and vitamin C to fight against free radicals. Oat is known to soothe and relieve dry skin and contains hairloving B-vitamins to act like a humectant. It also includes tri-sugar blend to moisture deep into the hair shaft and strengthens and protects hair fibers against future moisture loss. In addition it contains no artificial colorants aromas flavors sulfates sodium chloride parabens phthalates gluten mineral oil propylene glycol or formaldehyde. For more information call (800) 6-eufora (638-3672) or visit Power With Powder DANA POINT CA-- lsa is new to the energy drink market delivering a healthy steady lift with bonus benefits of mental energy Cognizin citicoline. Unlike common energy drinks it does not have a jolt or crash effect. It easily integrates from consumer s daily routines specifically twice a day for maximum benefits and comes in a single-dose powder packet meant to dissolve instantly in 16-oz. of water. It is available in three all-natural flavors--dragon fruit pomegranate blueberry and three citrus. In addition it is sweetened with fructose and stevia extract and has no artificial flavors colors or preservatives. Also it is vegan gluten free and has 30 calories in every serving (MSRP 48.50 24-stick pack). For more information call 844-GET-ALSA (438-2572) or visit E Natural Cream BIG SANDY TX--A.C. Grace Company introduced its newly enhanced formulation of UNIQUE E Natural Moisturizing Cream an anti-aging antioxidant treatment formulated using all-natural ingredients including mixed tocopherols tocotrienols and vitamin A and D. The combination combines excellent skin moisturizing with strong anti-aging and wellness benefits. It provides enhanced skin penetration and extended time release for lasting moisturizing effects to keep the skin soft supple and smooth all day. Also it is intensive enough for use as a night cream while its texture is light enough for use during the day and underneath makeup (MSRP 39.95 2-oz. tube). For more information call (903) 636-4368 or visit Foot Friendly COMMERCE CA--The FootMate System by Gordon Brush provides a great way to clean and massage feet and comes with its FootMate System Rejuvenating Gel which contains tea tree oil a natural antiseptic antifungal vitamin E certified biological ingredients and other great stuff to make feet feel clean smooth and silky. It is a complete foot-care system for cleaning soothing stimulating and massaging feet without having to bend over and do it yourself--perfect for tired aching feet. In addition it contains no artificial preservatives dyes or fragrances. The suggested retail price is 39.95. For more information call (323) 952-4274 or visit 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2015 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP The Complete Guide to Beating Sugar Addiction Dr. Jacob Teitelbaum s new book offers readers a step-by-step plan to beat sugar addiction. The Complete Guide to Beating Sugar Addition is only one of his books in his Beat Sugar Addiction NOW series. It educates readers on new research and new ways of treatment and offers 50 mouth-watering sugar-free recipes that support health and an optimum energizing lifestyle. Teitelbaum breaks down four types of sugar addictions to help readers better understand the complexities. It also includes quizzes to help readers find their type of sugar addiction as well as a plan to fix the causes not the symptoms. By beating sugar addiction you can get multiple monkeys off your back Teitelbaum said. Sugar addition can lead to diabetes cardiovascular disease anxiety and a plethora of other medical problems in everyday life he added. Common complaints he said include fatigue irritability when hungry chronic sinusitis digestive problems weight gain with inability to lose weight even on a diet and poor concentration and memory. Author Jacob Teitelbaum MD Pages 304 Price 19.99 Publisher Fair Winds Press Contact (800) 458-0454 ADVERTISERINDEX ADVERTISER Ajinomoto North America Inc. American Laboratories Inc. Barlean s Organic Oils Bluebonnet Nutrition Corp. Carlson Laboratories Inc. Continental Vitamin Company Deerland Enzymes Dynamic Enzymes ECRS Enzymedica Inc. Enzymedica Inc. Essential Formulas Essential Formulas Health Plus Inc. Hyalogic Michelle s Miracle Mushroom Wisdom Naturade Natural Vitality North American Herb & Spice NOW Foods NOW Foods (Personal Care) Pharmachem Labs (Phase 2) Quincy Bioscience Redd Remedies Sanhelios Scandinavian Formulas Inc. Specialty Enzymes & Biochemicals Taiyo International Inc. Vibrant Health Wakunaga of America Co. Ltd. Xlear Inc. PAGE 17 24 35 C4 51 11 23 27 41 25 37 9 31 15 34 38 29 39 19 C2 C3 13 49 36 5 43 47 21 6-7 45 1 3 PHONE (201) 292-3200 (402) 240-3332 (800) 445-3529 (281) 240-3332 (847) 255-1600 (800) 421-6175 (800) 697-8179 (844) 258-7351 (800) 211-1172 (888) 918-1118 (888) 918-1118 (972) 255-3918 (972) 255-3918 (800) 822-6225 (866) 318-8484 (800) 939-3199 (800) 747-7418 (800) 421-1830 (800) 446-7462 (800) 243-5242 (888) 669-3663 (888) 669-3663 (800) 536-0609 (608) 827-8000 (888) 453-5058 (800) 641-7555 (800) 688-2276 (909) 613-1660 (763) 398-3003 (800) 242-1835 (949) 855-2776 (877) 599-5327 WEB ajinomoto americanlaboratories barleans bluebonnet carlson cvc deerland dynamicenzymes ecrs enzymedica enzymedica essentialformulas essentialformulas healthplus hyalogic michelles mushroomwisdom naturade naturalvitality nahs nowfoods nowsolutions pharmachem quincy reddremedies sanhelios scandinavian specialtyenzymes taiyo vibrant wakunaga xlear INDUSTRYEVENTS September 16-19 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 October 5-9 SupplySide West Mandalay Bay Expo Hall Las Vegas NV (866) 230-2311 December 3-6 SOHO Expo 2015 Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 JUNE 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 63 Back Talk Karen Howard CEO Executive Director Organic & Natural Health Association Website THIS MONTH Karen Howard has spent more than 30 years working with Congress state legislatures and health care organizations to develop innovative health care policy and programs. She has worked to strategically advance the mission and vision of organizations through effective advocacy and strong collaboration. She has held a variety of executive positions including serving as professional staff for a Congressional committee and has policy expertise in the diverse areas of integrative and complementary medicine managed care health care technology and mental health. Prior to joining Organic & Natural Health Association (O&N) she served as president of the National Animal Supplement Council (NASC) where she managed the NASC Quality Seal Program a voluntary compliance program for manufactures and distributors of pet supplements requiring adherence to the association s GMPs (good manufacturing practices) participation in a national adverse event reporting system and a bi-annual audit. Howard also served as executive director for both the American Association of Naturopathic Physicians (AANP) and the Association of Accredited Naturopathic Medical Schools. Here she discusses a recent meeting with the New York attorney general s office and her thoughts on improving supplement safety and quality practices. Howard We went to New York to share our perspective on how best to keep bad products off the shelves and demonstrate our willingness to improve the regulatory process in ways that benefit consumers. We represent the companies committed to the highest quality standards available and the consumers desire for products they can trust. Organic & Natural believes in transparency and honest relationships between consumers and corporations. Our members value business and marketing practices that are unambiguous that requires traceability and accountability for all products including herbal supplements. We discussed the entirety of the manufacturing process with the AG s office and shared our perspective on how consumers who buy herbal supplements will be better served by requiring raw ingredient suppliers to adhere to the same GMP requirements as manufacturers. For us testing is one of many tools that work to ensure ingredient identity quality and safety. A tool that is only as good as the test itself and the moment and the batch the test was applied. We wanted the AG to hear our perspective on the power of adhering to the dietary supplement GMPs the standards quality companies are currently using and how the quality suffers from not requiring consistent application of these rules. Howard The purpose of the petition is to apply the FDA s current cGMPs (code 21 CFR Part 111) to raw material manufacturers thus ensuring supply chain integrity is managed at the earliest possible point. This will require manufacturers of raw ingredients to have a strong working relationship with farmers and that appropriate cGMPs are instituted at the point where raw materials are manufactured. Doing so will provide flexibility welcomed by branded ingredient manufactures that are already following cGMPs but are forced to compete with lower quality ingredient manufactures that have minimal if any cGMPs. VR What issues did you discuss during your meeting with the New York attorney general s office affecting the natural products industry Howard We opened our discussion with an offer to collaborate and serve as an industry resource to the Attorneys General (AG). There is always room for improvement in any industry and the supplement industry is no exception to that rule. Organic & Natural is committed to ensuring consumer access to quality products. We went to open a dialogue with the AG offices with the primary goal of making sure consumers have confidence in the authenticity and purity of the products they are purchasing. Did we disagree with the NY AG in certain areas Yes. And it was clear from our meeting the AG agrees with our position that this issue is not solely about testing. Supply chain integrity took center stage in our discussion. VR How important is supply chain integrity Howard and we stand on the principle that FDA and FTC (Federal Trade Commission) have the authority to remove these substandard and often dangerous products off the shelves. True they do already have that authority. The Organic & Natural Health Association is willing to take this one step further and petition FDA to impose existing cGMPs on raw ingredient suppliers. Without taking this step the integrity of the supply chain will continue to result in poor products poor health care outcomes and worse attributions by industry critics. Will supply chain integrity eliminate all criticism and fix all our problems with DSHEA No. And it is essential to making dramatic strides in protecting consumers by improving the quality of products on the shelves. WWW.VITAMINRETAILER.COM JUNE 2015 VR Organic & Natural is filing a petition with the FDA (U.S. Food and Drug Association). What is the purpose and goal of this petition VR Why did you request this meeting and what were your goals 64 VITAMIN RETAILER Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser