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Description: In This Issue: Mounting a Lasting Defense, Vision Health, Hiring/Training Employees, and Product Sales Training V ww w. We isit Vit b O am si ur inR te eta ile r.c om Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS JULY15 VOLUME 22 NUMBER 7 26 32 36 56 Features 26 Mounting a Lasting Defense Linking vitamin C with immune support and thinking of immune-support during cold flu season is a start but consumers should consider integrative supplement tools to bolster immune function all year long. Columns 4 Off the Cuff 22 Retail Fundamentals 49 Supplement Science 53 Healthy Shopper 54 Product Spotlight 56 Health & Nutrition 59 Natural Medicine 32 A Clear Vision An aging population increased screen usage and unhealthy lifestyle choices set the stage for a growing vision support market. 36 2015 Product Sales Training Manual Manufacturers speak directly to retailers with advice and direction on how to best sell their products. Copyright 2015. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 22 Number 7 July 2015. Vitamin Retailer is published monthly and twice in October by Vitamin Retailer Magazine Inc. 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60.00. Periodicals postage paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send all UAA to CFS. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October November issue is 45.00. All other issues are 8.00 each. Departments 6 Hot Sellers 8 Trending Now 12 Industry News 18 NPA Update 20 Research Update 61 New Products 63 Off The Press 63 Advertiser Index 63 Industry Events 64 Back Talk WWW.VITAMINRETAILER.COM JULY 2015 Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers vitaminretailermagazine Also Sign Up for the FREE E-newsletter 2 VITAMIN RETAILER Go to xlear for info about this advertiser OFFTHECUFF Vision Care he origin of natural vision correction dates back more than 90 years to William H. Bates MD. According to an article posted on WebMD he was an ophthalmologist who wrote Perfect Sight Without Glasses. Bates felt so strongly that wearing eyeglasses over the long term made vision worse that he kept an anvil in his office to smash patients lenses on it. He called his idea the Bates Method. It promoted relaxation as the solution to poor vision. Still used today techniques include palming or covering your eyes with your hands sitting in the sun or in front of a lamp with your eyes closed doing eye exercises swaying and looking for certain colors. Though today s professionals believe Bates method may have went too far too fast we continue to look for natural ways to fix vision. Recent eye health research has linked diet and nutrition with a decreased risk of age-related macular degeneration (AMD). In fact oral supplementation with the AgeRelated Eye Disease Study (AREDS) formulation (antioxidant vitamins C and E beta carotene and zinc) has been shown to reduce the risk of progression to advanced AMD. Observational data suggest that increased dietary intake of lutein plus zeaxanthin (carotenoids) omega-3 long-chain polyunsaturated fatty acids (docosahexaenoic acid [DHA] plus eicosapentaenoic acid [EPA]) or both might further reduce this risk. In addition Dr. Gerald Cysewski chief scientific officer at Cyanotech Corp. in Hawaii noted that natural astaxanthin can cross both the blood brain and blood retinal barriers and is a potent antioxidant with anti-inflammatory properties. A large scale (100 to 200 patients) quantifying eye health in elderly people ( 60 years old) taking natural astaxanthin for a period of 6 to 12 months yielded positive results. In my article on vision health on page 32 other natural product manufacturers talk T about the latest offerings ingredients and lifestyle adjustments that address vision concerns. And for the customers who spend hours in front of digital devices and computers the American Optometric Association offers some simple steps to take to minimize eyestrain--that does not involve smashing eyeglasses Workplace Adjustments Position the top of your computer monitor below eye level so you look slightly downward when viewing the screen. This will help minimize strain on the eyes and the neck. If you are typing from copy position the text at the same level as the screen. Adjust the screen brightness so it is most comfortable for you. Avoid glare on the computer screen by adjusting window curtains or blinds repositioning the monitor or using a glare reduction filter. Proper Lighting Examine the lighting in your work area. Overhead lights can be harsh and often are brighter than necessary. Consider turning some of the lights off for a more comfortable lighting situation. Use an adjustable shaded lamp to provide specific task lighting as needed. Rest Breaks Throughout the day give your eyes a chance to rest. Take several minutes every hour to look away from the computer and allow your eyes to re-adjust. Consider standing up and walking around or doing alternate tasks that do not require extensive near focusing. Blink often to refresh the eyes and use artificial tear solutions if necessary. Posture When seated at a desk make sure your feet are flat on the floor. Use a chair that is adjustable and provides adequate support for your back. When working at a computer your arms should form a 90-degree angle at the elbows and your hands should be tilted up slightly to allow your fingers to travel freely over the keyboard. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Roy Kieffer Sales Manager RoyK Advertising Gary Pfaff Sales Associate GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Assistant Cristina Goodwin Editor CristinaG Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Terry Lemerond Michael T. Murray ND Dr. Abbas Qutas Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 Go to reddremedies for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a rotating Retailer Advisory Board of participating stores. NORTHEAST SOUTHEAST THE MUSTARD SEED NATURAL MARKET Watertown NY VITAMIN MINERAL SUPPLEMENT Natural Calm by Natural Vitality SPECIALTY SUPPLEMENT Raw Fit by Garden of Life HERBS BOTANTICALS Ceylon Cinnamon by Carlson FUNCTIONAL FOOD BEVERAGE Kombucha by GT PERSONAL CARE Aloe Skin Gel by Aloe Life HOT PRODUCT OF THE MONTH Bug Spray by Way Out Wax GARNER S NATURAL LIFE Columbia SC VITAMIN MINERAL SUPPLEMENT Realfood Organics by Country Life SPECIALTY SUPPLEMENT Tumeric Supreme Extra Strength by Gaia Herbs HERBS BOTANTICALS Olive Leaf by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Buchi Fire by Buchi Kombucha PERSONAL CARE Brightening Scrub by Acure HOT PRODUCT OF THE MONTH CBD Oil By Palmetto Harmony MIDWEST CENTRAL BETSY S HEALTH FOODS Houston TX VITAMIN MINERAL SUPPLEMENT Perfect PostNatal by New Chapter SPECIALTY SUPPLEMENT Maxi-Skin Collagen C & A by Country Life HERBS BOTANTICALS Turmeric Root Extract by Bluebonnet Nutrition FUNCTIONAL FOOD BEVERAGE Organic Raw Coconut Whole Food by Nature s Way PERSONAL CARE Manuka Health Manuka & Propolis Toothpaste by Flora HOT PRODUCT OF THE MONTH My Community by Host Defense NATURE S MARKET Indianapolis IN VITAMIN MINERAL SUPPLEMENT Advanced Calcium Complex by Solgar SPECIALTY SUPPLEMENT Curamin by Terry Naturally HERBS BOTANTICALS Full Spectrum Curcumin by Solgar FUNCTIONAL FOOD BEVERAGE Blk. Premium Alkaline Water by Blk. Beverages PERSONAL CARE Candida Freedom Probiotic Soap by Massey Medicinals HOT PRODUCT OF THE MONTH Full Spectrum Curcumin by Solgar NORTHWEST WEST STA WELL HEALTH FOODS Twin Falls ID VITAMIN MINERAL SUPPLEMENT Life s Fortune Multivitamin Mineral Supplement SPECIALTY SUPPLEMENT CuraMed by Terry Naturally HERBS BOTANTICALS Fenugreek by Solaray FUNCTIONAL FOOD BEVERAGE Revel Berry Yerba Mate by Guayaki PERSONAL CARE Unscented Baby-Mild Soaps by Dr. Bronner s HOT PRODUCT OF THE MONTH BosMed by Terry Naturally MOSES KOUNTRY HEALTH FOOD STORE Albuquerque NM VITAMIN MINERAL SUPPLEMENT Multivitamins by New Chapter SPECIALTY SUPPLEMENT Libimax HERBS BOTANTICALS Curamin by Terry Naturally FUNCTIONAL FOOD BEVERAGE Coconut Water by Cadia PERSONAL CARE Elastin Cream by Mill Creek Botanicals HOT PRODUCT OF THE MONTH Garcinia Cambogia by Bio Nutrition Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 Go to essentialformulas for info about this advertiser TRENDINGNOW CBD & Cannabinoids The Ultimate Key to Health & Wellness Part two of a two-part series on cannabidiol. B Y D R . A B B A S Q U TA B hen it comes to controversial subjects misinterpretation and misrepresentation of the facts is commonplace--ultimately this results in a misled and confused consumer. This has been quite the case when it comes to the subject of the clinical importance of CBD (cannabidiol) phytocannabinoids and cannabis. Phytocannabinoids and cannabis have been used in medicine through the ages with accounts of its use dating back more than 5 000 years. Recorded medical literature on the therapeutic potential of cannabis began in the mid-1800s when it was listed in the United States Pharmacopoeia and soon became a major active ingredient in medicines offered then. To date there are well over 20 000 published studies in scientific and medical databases that elucidate the pharmacology and benefits of cannabis and its phytocannabinoids. Essentially the overwhelming majority of scientific literature tells us a very different story than what has been disseminated by the government and law enforcement agencies--cannabis and its active constituents (phytocannabinoids) are important to our health and in the treatment of many diseases. Yes in health and disease Clinical research has led us to a better understanding of the therapeutic value of phytocannabinoids as well as their ability to treat a variety of disease conditions and to help maintain balance homeostasis in the body. Yet a review of the history and legal treatment of cannabis places it as one of the most misrepresented clinically relevant herbs in our history. While a multitude of prescription drugs have been and continue to be responsible for major side effects and deaths the way cannabis and phytocannabinoids have been banned continues to befuddle scientific and medical communities at large. Cannabis has been used for ages as a medicinal herb for pain and its naturally occurring cannabinoid compounds are proving to be of tremendous therapeutic value for numerous medical conditions. W Unfortunately cannabis (and its clinically relevant cannabinoids) is still classified as a Schedule 1 drug such as heroin which further categorizes the plant as having no medical value. With no scientific basis to justify its classification this categorization flies in the face of numerous published studies extolling its safety and medical relevance. Certainly the studies would be in the thousands but being categorized as a Schedule 1 drug prevents institutions from further studies. ischemic insults such as stroke and trauma or in the treatment of neurodegenerative diseases such as Alzheimer s disease Parkinson s disease and HIV dementia. The patent also states that cannabinoids are useful in the treatment and prophylaxis of a wide variety of oxidation associated diseases such as ischemia age related inflammatory and autoimmune diseases. This is the same government that has kept cannabis hostage as a drug with no medical value. In addition published studies on phytocannabinoids demonstrate powerful therapeutic effects as potential anticancer agents and furthers their role as neuro-protective natural agents. Scientific investigation and clinical application continues to support the important role that these phytocannabinoids play in the human body and one of the main focuses is on their role in pain and pain conditions. Phytocannabinoids & Pain Pain is a fact of modern life and represents a serious public health issue of enormous proportions. We have accomplished a lot over the past few decades to better understand the mechanism of commonly seen in pain syndromes the site of action of analgesics and the numerous options available to manage chronic pain. In spite of these achievements the knowledge is not universal to all and confusing to some which places the patient at a disadvantage. It is of no surprise that medical models of pain management have failed to produce a reliable effective and safe treatment--especially for chronic pain. For clinicians difficult and stubborn pain treatment options are poor with opioid drugs being the only but poor option. Opioid drugs (codeine morphine oxycodone propoxyphene and tramadol) are problematic and cause many physiological and psychological complications including dependence tolerance issues toxic side effects respiratory and cardiovascular complications to name a few. WWW.VITAMINRETAILER.COM JULY 2015 Now that legalization is on its way across the country the opportunity to unravel and unveil the benefits of cannabis and its active cannabinoids is at hand. To date we have significant data to support the role that cannabis cannabinoids in multiple sclerosis arthritis anxiety inflammatory bowel disease Alzheimer s ALS Tourette s syndrome epilepsy pain conditions osteoporosis and diabetes to name a few. Interestingly while the U.S. government continues to treat cannabis as a dangerous herb with no medical value a U.S. Patent (6 630 507) was issued to the U.S. Department of Health and Human Services for Cannabinoids as Antioxidants and Neuroprotectants which states that cannabinoids are found to have particular application as neuroprotectants for example in limiting neurological damage following 8 VITAMIN RETAILER Go to cvc for info about this advertiser TRENDINGNOW On a more encouraging not cannabis and its phytocannabinoids have been used successfully as an analgesic for thousands of years. Over the past few decades hundreds of studies demonstrate the effectiveness of these compounds on patients experiencing chronic pain including intractable cancer pain and neuropathic pain that is difficult to treat. In addition it appears that our body s endocannabinoid system is intimately involved in addressing inflammatory conditions and in the prevention and treatment of inflammationmediated pain. The activity of the body s cannabinoids and several of the phytocannabinoids found in cannabis have profound effects on pain signaling to the brain as well as the inflammatory cycle associated with chronic pain conditions. The perception of pain all begins when pain signals travel along nerve fibers (nerve cells called neurons) to the brain. The spinal cord is a sophisticated array of nerve fibers that transmit many different signals to and from the brain. Special pain receptors called nociceptors get activated and fire off a response whenever a pain stimulus is applied to the body. The signaling of pain is specifically carried via chemicals called neurotransmitters that travel through neurons to transmit pain. Essentially neuropathic pain arises when neurons in the brain or peripheral nervous system become hyper-sensitized and generate abnormal or prolonged pain impulses. There are millions of patients who suffer from neuropathic pain found in diabetic neuropathy neuralgia conditions fibromyalgia multiple sclerosis cancer and others. We now know that several areas of the brain that process pain respond very favorably to the analgesic effects of phytocannabinoids. There is evidence that both phytocannabinoids and the endogenous cannabinoids produced in the body exert influence on opioid receptors useful in pain modulation and functional role in pain management. While the Institute of Medicine of The National Academies reported that 100 million Americans live with chronic pain the vast majority being those living with specifically back pain. Besides the many applications of CBD it has been shown to be very good at calming over-excited nerves and may also contribute to pain modulation through an anti-inflammatory mechanism. Lastly studies have revealed the link between cannabinoids and their effects on 10 VITAMIN RETAILER chronic back pain and other related ailments. Pain Signaling Schematic taken from Curr Neuropharmacol. 2006 Jul 4(3) 239 257. A Cannabinoid receptors are present in the pain pathway from the peripheral tissue and spinal cord. B CB1 receptors are distributed in areas of the brain involved in nociceptive pain perception. C The highest abundance of spinal CB1 receptors. D CB1 receptors are also present in the peripheral sensory nerve endings and both CB1 and CB2 receptors have been detected in cells participating in inflammatory processes. that CBD may be useful in reducing damage caused by intervertebral disc degeneration via its effects on inflammatory processes involved. The role of cannabis and its cannabinoids in cancer extends far beyond its ability to control nausea during chemotherapy or improve appetite. In animal and in-vitro studies CBD and other cannabinoids promote apoptosis (enhances the death of the cancer cell) and starves cancer cells by influencing angiogenesis. Cannabinoids have also been found to increase the expression of the intercellular adhesion molecule 1 (ICAM-1) as part of the mechanism in fighting the invasiveness and spread of certain types of cancer cells and several important studies demonstrate further support to the concept that cannabinoids both alone and in combination with each other possess anticancer properties. References Mechoulam R. (1986). The pharmacohistory of Cannabis sativa. In Cannabinoids as Therapeutic Agents ed. Mechoulam R. pp. 1 19. Boca Raton FL CRC Press. Russo E. Cannabis for migraine treatment the once and future prescription An historical and scientific review. Pain 1998. 76(1-2) p. 3-8. Iversen L. Medical uses of marijuana. Fact or fantasy in The Science of Marijuana L. Iversen Editor. 2000 Oxford University Press Oxford. p. 121-175. Amar M.B. Cannabiniods in medicine a review of their therapeutic potential. J Ethnopharmacol 2006. 105 p. 1-25. Bicher H.I. and R. Mechoulam Pharmacological effects of two active constituents of marijuana. Arch Int Pharmacodyn Ther 1968. 172(24-31). Johnson JR Burnell-Nugent M Lossignol D GanaeMotan ED Potts R Fallon. Multicenter Double-Blind Randomized Placebo-Controlled Parallel-Group Study of the Efficacy Safety and Tolerability of THC CBD Extract and THC Extract in Patients with Intractable Cancer-Related Pain J Pain Sympt Manage 39(2) February 2010 Pages 167 179. Dr. Abbas Qutab is a leading complementary and integrative medical practitioner who holds medical chiropractic and oriental medicine degrees as well as a PhD in ayurvedic medicine and has served as a consulting physician at the Brigham and Women s Faulkner Hospital in Boston MA. His integrative philosophy has been recognized by organizations the world over including the World Health Organization. He is one of the few physicians in the U.S. who has been awarded an honorary ScD from the World Health Organization Charter University for his work in promoting alternative medicine. Qutab is also a Fellow of the International Academy of Medical Acupuncture and is Board Certified and a Diplomate in Pain Management and Forensic Medicine. WWW.VITAMINRETAILER.COM JULY 2015 Phytocannabinoids and Other Clinical Applications Some of the oldest claims for cannabis have come from Indian medicine for its use in anxiety and insomnia conditions. Current research supports the use of cannabidiol in post-traumatic stress disorders and generalized anxiety states. In studies with multiple sclerosis patients CBD also was shown to help in a variety of ways including motor coordination pain and quality of sleep. With respect to neurological issues again neuropathic pain studies are positive in terms of CBD use and benefits. In addition many studies have provided additional support for its use in epilepsy. Popularized by the Dr. Sanjay Ghupta CNN specials CBD dramatically improves the quality of life in children suffering from Dravet s syndrome--going from 300 seizures per week to about one a week. Because of its calming and anti-inflammatory properties CBD studies have been positive for the treatment of several digestive disorders from intestinal spasms to Crohn s disease to ulcers. Also the results of one animal study showed Go to nowsolutions for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP NPA & Grassroots Celebrate Victory on Capitol Hill n June 24 the Natural Products Association (NPA) congratulated its members for their dedicated grassroots efforts to ensure that United States military personnel will continue to have access to dietary supplements. Senators Richard Durbin (D-NY) and Richard Blumenthal (D-CT) introduced three amendments on June 3 including one that would limit the sale of dietary supplements in commissary and exchange stores. The amendments failed to make it in the final version of the Department of Defense 2016 spending bill. O This shows how passionately our members care about these issues and how active they are in representing their views and the views of their customers to our elected officials said Dr. Daniel Fabricant executive director and CEO of NPA. We re pleased that our members were able to educate other Senators about this important issue and ensure that our men and women in uniform continue to have equal access to healthy and safe dietary supplements. NPA will continue to make our voice heard going forward as an advocate for the dietary supplement industry and the thousands of customers who take supplements safely every day. NPA s site sent more than 20 000 emails. Additionally NPA circulated a list of talking points to its members explaining why they should oppose the amendments. For more information visit GOED Assembles Scientific Advisory Council T he Omega-3 Coalition recently announced the formation of a scientific advisory council. Comprised of a team of cardiovascular experts researchers and nutritionists the council will serve in an advisory role and complement the coalition s efforts to educate consumers about the benefits efficacy and safety of the specific omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Specifically the council will provide independent scientific insights and perspectives regarding omega-3 claims for cardiovascular health guide research on the connection between omega-3s and cardiovascular health and broadly serve as advocates to peers and consumers for incorporating more EPA and DHA in the diet. The Omega-3 Coalition is governed by the Global Organization for EPA and DHA Omega-3s (GOED) an association representing EPA and DHA omega-3 industry interests. Decades of research and thousands of studies support the heart-healthy benefits of EPA and DHA omega-3s yet many consumers still don t have the information they need about the effectiveness and best sources of these important fatty acids said Adam Ismail executive director of GOED. We are excited to bring together such prominent health and nutrition professionals to help turn the tide toward greater omega-3 awareness and consumption to support overall cardiovascular health. According to national data sources more than 75 percent of American diets are deficient in omega-3s. While the Dietary Guidelines for Americans 2010 and other heart-health advocacy groups recommend eating eight ounces of fish (or two 4-oz. portions) preferably fatty fish per week the average intake among Americans is just 3.5-oz. weekly. People who do not consume the recommended amounts of fatty fish should consider taking an omega-3 supplement or enhancing their diet with products fortified with EPA and DHA omega-3s such as milk eggs and bread. Members of the Omega-3 Science Advisory Council include Cheryl Forberg RD is a James Beard award-winning chef New York Times bestselling author and the nutritionist for NBC s The Biggest Loser. She is a food and nutrition spokesperson journalist and a blogger for The Huffington Post. Bill Harris PhD FAHA FNLA is an internationally known expert on omega-3 fatty acids and how they benefit patients with heart disease. Harris has researched omega-3s since 1980 and has more than 190 publications related to omega-3 fatty acids in medical literature. He is a senior scientist at Health Diagnostic Laboratory a professor in the Department of Medicine Sanford School of Medicine University of South Dakota and the president and CEO of OmegaQuant. Daniel Soffer MD FNLA is an internist and lipidologist with Penn Medicine of the University of Pennsylvania. He lectures regularly on lipid and lipoprotein metabolism and clinical management of lipid disorders and atherosclerosis. He is a fellow of the National Lipid Association (NLA) serves on the board of the Northeast Lipid Association and co-chairs the Publication Committee for the NLA. Marie Spano MS RD CSCS CSSD is a food and nutrition journalist spokesperson and frequent guest on national and regional TV stations. She has authored hundreds of magazine and trade publication articles written book chapters and is co-editor of the NSCA s Guide to Exercise and Sport Nutrition (Human Kinetics Publishers). In addition Dariush Mozaffarian MD PhD Dean of the Tufts University Friedman School of Nutrition Science and Policy and a board certified cardiologist and epidemiologist will be serving as scientific consultant to the Omega-3 Coalition and GOED. Mozaffarian has authored more than 200 scientific publications on lifestyle and cardiovascular health. For more information visit WWW.VITAMINRETAILER.COM JULY 2015 12 VITAMIN RETAILER WhiteWave Acquires Vega ega (Vancouver BC Canada) a leader in plant-based natural health and performance nutrition products has agreed to be acquired by WhiteWave a leading maker of plantbased foods and beverages. The transaction is designed to create further opportunities for growth making plant-based nutrition more accessible. As a pioneer in the plant-based movement we ve introduced Vega to a core loyal fan base affectionately known as Vegatopians and we are confident that WhiteWave will provide us with the expertise and resources to further realize our vision of empowering the world to thrive through clean plant-based nutrition said Charles Chang president and founder of Vega. Vega offers a wide range of plantbased nutrition products--primarily nutritional shakes and bars--containing nutrient-dense whole food ingredients. Vega s products are all plant-based and gluten free. Formulated by Brendan Brazier a vegan former professional Ironman triathlete and bestselling V author on plant-based nutrition the Vega brand of nutritional products is internationally recognized. Vega holds a strong market position in the plantbased nutrition category across Canada and the U.S. with a top-tier retail customer base and loyal consumer following ranging from general wellness-seekers to athletes. Brazier said that he expects the WhiteWave acquisition will help spur more innovation. We will continue to make our customers proud by innovating new products that simplify people s lives and assist them in their ultimate vision of optimal health he said. We are fortunate to be part of the WhiteWave family. Following the close of the transaction Vega will remain headquartered in Vancouver and its senior management team will continue to lead the business. Brazier will also continue to spread the word on clean nutrition and all Vega has to offer. Vega s plant-based nutrition products complement our plant-based foods and beverages portfolio. With its strong brand high-quality products and commitment to innovation and sustainability Vega is a perfect fit for WhiteWave said Gregg Engles chairman and CEO of WhiteWave. The team has built an incredible missiondriven company which has succeeded by consistently delivering innovative plant-based nutrition products. For more information visit or Go to hyalogic for info about this advertiser JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 13 INDUSTRYNEWS Rodale Institute Announces Boiron Medicinal Garden Ribbon-Cutting he Rodale Institute a 501(c)(3) non-profit dedicated to pioneering organic farming through research and outreach announced the unveiling of the Boiron Medicinal Garden through a partnership with Boiron USA. The opening event was held in June at Rodale Institute in Kutztown PA. Working with Boiron to develop a Medicinal Garden on site at the Rodale Institute is a great partnership. It allows us to share the medicinal powers of plants flowers and herbs with over 15 000 visitors who come to our farm each year said Coach Mark Smallwood Rodale Institute s executive director. At the garden flowers and herbs are showcased not just for their beauty but for their practical use as medicines. Leopard s bane Garden marigold chamomile St. John s wort and many other popular medicinal plants have been placed along the garden s brick walking pathways. The space will serve to educate visitors on T the natural healing properties of plants. We are pleased to partner with Rodale Institute in creating this medicinal garden that will help educate the public on the important role plants play in homeopathy said Janick Boudazin president and CEO of Boiron USA. For centuries flowers and herbs in homeopathic form have provided natural relief for many common health conditions including aches and pain skin irritations allergies stress sleeplessness and colds and flu. Visitors are welcome to tour the garden year-round to view commonly used medicinal plants and couples can utilize the blooming space as a backdrop for wedding ceremonies. If visiting Rodale Institute isn t possible however Boiron USA will soon release an online garden. The site will recreate the Boiron Medicinal Garden featuring photos videos and information to provide visitors with a virtual tour. For more information visit or garden. Bluebonnet Earns NSF International GMP Registration exas-based Bluebonnet Nutrition announced that its Sugar Land TX manufacturing facility is now a good manufacturing practices (GMP) facility registered by NSF International. Earning GMP registration from NSF International verifies that Bluebonnet Nutrition s facility has the proper methods equipment facilities and controls correctly in place for producing dietary supplement products. NSF GMPs were developed in accordance with the U.S. Food and Drug Administration s (FDA) 21 Code of Federal Regulations (CFR) part 111 regulations for the manufacturing packaging and distribution of dietary supplements. Following these GMP requirements ensures that manufacturers like Bluebonnet T are developing and maintaining proper controls in their facilities so that its supplements are manufactured and labeled in a consistent manner and meet or exceed rigorous quality standards. In addition to being NSF GMP registered the company s Extreme Edge sports nutrition line has also earned the coveted NSF Certified for Sport seal which helps healthconscious consumers athletes coaches and trainers make more informed decisions and enhance their confidence when choosing sports nutrition products. Each Extreme Edge product undergoes comprehensive lab tests as well as extensive evaluation on how it is manufactured in order to guarantee that each product does not contain any of the 200-plus substances banned by major sporting authorities (i.e. MLB and NFL) confirm that there are no unsafe levels of contaminants verify that the contents of each product match what is printed on the label and validate that each product is manufactured in a facility audited by NSF for quality and safety. For more information call (281) 240-3332 or visit WWW.VITAMINRETAILER.COM JULY 2015 14 VITAMIN RETAILER Go to ajinomoto for info about this advertiser INDUSTRYNEWS Bodybuilding Company Provides Consumers HGH Information and Resources N ew Jersey-based a provider of natural dietary supplements has compiled comprehensive human growth hormone (HGH) information and resources in an effort to educate the public on HGH benefits and research. The company recently celebrated 12 years in business and five years as an exclusive purveyor of Purity Select health and bodybuilding supplements and in that time its growing library of HGH articles and videos have helped to establish as an authority on the subject. There are many myths and misconceptions surrounding human growth hormones so we ve made it our mission to demystify HGH and help the public understand how natural HGH supplements can help them achieve their bodybuilding fitness and overall health goals said Dan Smith of To accomplish this we regularly publish HGH information and resources--such as detailed articles on supplement ingredients that can boost HGH levels and videos featuring training tips from fitness experts and bodybuilders--so that consumers can learn how to develop a fitness and supplement regimen that meets their individual needs. Smith said he is also dedicated to helping people understand the difference between recombinant HGH also known as synthetic HGH and natural HGH supplements. While synthetic HGH injections are illegal without a prescription HGH releasers--oral supplements that contain ingredients designed to naturally boost the body s own HGH production--are legally available over the counter. To clarify the distinctions between these substances has posted informative articles on HGH releasers and ways to increase HGH levels naturally. New articles and videos are regularly added to the knowledge base and Smith encourages readers to contact the company with questions or suggestions for future blog posts if there are topics they d like to learn more about. Consumers can access the full collection of HGH information and resources--including articles expert workout tips and training videos via the blog at blogger . For more information visit Echinacea Preparation as Effective as Tamiflu in Early Flu Cases ew clinical research suggests that an herbal medicinal product containing a proprietary combination of a concentrated echinacea herb and root extract is as effective as the conventional antiviral medicine oseltamivir (Tamiflu) in the early treatment of influenza. The results of the randomized double-blind controlled clinical trial were published online in April in the open-access journal Current Therapeutic Research. For the study researchers recruited 473 patients who had exhibited flu symptoms for less than 48 hours from 29 primary care practices in the Czech Republic. The patients were randomly assigned to take Echinaforce Hotdrink syrup a beverage containing an alcoholic extract prepared from freshly harvested echinacea (Echinacea purpurea) herb and root (95 percent herb 5 percent root) supplemented with European elderberry (Sambucus nigra) for 10 days or oseltamivir for five days followed by placebo for five days. (Echinaforce Hotdrink is produced N and marketed by A. Vogel Bioforce AG of Roggwil Switzerland. It is not currently sold in the United States.) The primary endpoint of the clinical trial was the percentage of patients with mild or no symptoms after one five and 10 days of treatment. At each time point the researchers found that a similar number of patients had recovered in both groups. Statistical analyses revealed that the two treatments were in fact non-inferior to each other that is they were approximately equal in their therapeutic effects. When the researchers looked at a subgroup of patients with laboratoryconfirmed influenza (as opposed to those with a clinical flu diagnosis) recovery rates still did not vary between the two actives. Finally there was a trend toward a higher proportion of recovered patients after 10 days of treatment with Echinaforce Hotdrink. This is yet another significant human clinical trial that helps to document the clinical benefits of this specific Swiss echinacea extract said Mark Blumenthal founder and executive director of the American Botanical Council a leading nonprofit research and education organization. The size of this trial--473 patients--is one of the largest echinacea clinical trials ever published added Blumenthal who noted that the largest echinacea clinical trial in the scientific literature--with 755 subjects--was conducted with the same Echinaforce extract and showed a preventive effect against respiratory tract infections. For more information visit WWW.VITAMINRETAILER.COM JULY 2015 16 VITAMIN RETAILER ETB Goes Non-GMO N orth Carolina-based ETB North America LLC a sports nutrition company and the makers of Eat The Bear protein announced recently that it has reformulated its flagship whey protein isolate using non-GMO (genetically modified organism) whey protein isolate. As a leading provider of premium protein products in the sports nutrition category ETB s brands align with consumers focus on clean and lean sports nutrition while further diversifying its portfolio and broadening the appeal to younger consumers. The reformulation to include non-GMO whey protein isolate in addition to the company s burgeoning product portfolio enhances the resources and capabilities for ETB to further develop as an industry leader in innovation consumer experience and retailer and distribution relationships. We are excited for the future of the company and are fully confident that aligning our team s knowledge and experience in the sports nutrition world on balance with an increasingly astute and demanding consumer will help the company establish an even stronger portfolio of brands and products said ETB Chief Operating Officer Drew Gehringer. Over the last five years we ve developed one of the most genuine product portfolios in the industry to offer consumers a clean and lean alternative in the category. This next step in the company s growth story will enable ETB to continue its leadership role in the industry and be a part of a growing company along with strategic partners for greater resources. For more information call (888) 847-1272 or visit You re Hired Natural Vitality maker of Natural Calm announced the hire of Andreas Koch as the new vice ANDREAS KOCH president of marketing. Koch brings more than 20 years of marketing experience with 13 of these years at Barlean s to the Texasbased company. Bioforce USA of Ghent NY announced Lori Pennisi Hodne is the company s LORI PENNISI HODNE new vice president of national sales. In addition the company s board of directors approved Jodie Moore as senior vice president marketing and operations. Go to maximumliving for info about this advertiser JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 17 NPAUPDATE Leading Industry Association Speaks Directly to Vitamin Retailer s Readers Summer Recess Hardly A h the summer ... time for vacation rest and relaxation. Things slow down a bit so we can all look back and put things in perspective right Inside the Beltway not so much. If 2014 was known for political gridlock 2015 much like all of us following a traffic jam is all about making up for lost time. Before we recap all the happenings of the first part of 2015 let s not forget that this summer specifically in August at the Iowa State Fair will be when all the political horses will come storming out of the gates for the 2016 presidential race. How that race will affect activities in all three branches of government remains to be seen. The conventional wisdom is that it will put a chill on activities especially out of the Executive Branch White House as they try to help their party appeal to small businesses and voters aligned with such interests. However if we look back at the start of 2015 things may not always appear as they actually are. There was much anticipation of 2015 being somewhat quiet due to the make-up of both the House and Senate. And then February hit and we were all quickly becoming experts on DNA bar coding via the New York Attorney General Eric Schniederman and the New York Times. A further primer on bad ideas which can come from places other than Washington D.C. The bar coding discussion set off a chain reaction which saw some in the House and Senate receive letters from various attorneys general letters to the Food and Drug Administration on DNA testing amongst other topics and a continuous deluge of media stories questioning the integrity of the industry. But then after a few months things appeared to calm and it was back to business as usual. We [NPA] held our fly-in day for more 150 in the industry the largest turnout in years and the reception was very positive toward the industry. Crisis averted No just the eye of the hurricane. With authorization bills looming 18 VITAMIN RETAILER While NPA is very supportive of third-party verification certification for dietary supplements (per our recent partnership with UL and our own history of the first third-party program for cGMPs in the industry) third-party cGMPs are not mandatory at present and requiring them on military installations will only increase prices to soldiers and limit access to products that are already compliant with federal laws for public health and safety. and Congress back to regular order the opportunity for possible threats to dietary supplements was present but not in clear view until June. June saw three unique amendments proposed to the National Defense Authorization Act that would affect the industry from Senators Blumenthal and Durbin two of the industry s staunchest critics. The challenges with the amendments were that they Failed to recognize that the FDA already has full regulatory authority over dietary supplements in the United States and that includes our military bases failed to state how our soliders privacy will be upheld as when disclosing any protected health information (PHI) including all supplement use to the Military Health System (MHS) and lastly would ve required a third-party certification for all products sold on military installations. While NPA is very supportive of third-party verification certification for dietary supplements (per our recent partnership with UL and our own history of the first third-party program for cGMPs in the industry) third-party cGMPs are not mandatory at present and requiring them on military installations will only increase prices to soldiers and limit access to products that are already compliant with federal laws for public health and safety. So with those amendments NPA mobilized and in addition to discussing the issues with those in congress based on our relationships we also activated the grassroots by the site. The net result was that after 20 000 plus emails from NPA and tens of thousands from other advocacy groups the amendments were not part of the bill that passed Congress. So time for a few summer days off right Not so fast. In the process we learned that more challenges will be coming likely in a reworked version of Sen. Durbin s dietary supplement labeling act that was offered in 2013. We have no way of knowing what will be offered but we do know that we have to be ready for whatever challenges may come. Like the song says It s a cruel summer leaving us here on our own. No one wants a cruel summer so please check back with NPA and the site for updates and for more information on how to get involved. Don t leave D.C. on its own without the industry s voice. Dan Fabricant PhD Executive Director and CEO Natural Products Association WWW.VITAMINRETAILER.COM JULY 2015 Go to scandinavian for info about this advertiser RESEARCHUPDATE Lack of Vitamin B12 Can Cause Trouble in School V itamin B12 deficiency in elementary school children from Bogot Colombia was strongly associated with the students having to repeat a grade and with their number of school absences researchers from the University of Michigan School of Public Health found. Dr. Eduardo Villamor and team discovered that students deficient in vitamin B12 were at 2.4 times greater risk of repeating a grade and had 1.9 times more absences than those who were not deficient. Vitamin B12 is necessary for adequate brain development said Villamor associate professor of epidemiology. Deficiency very early in life or in old age has been linked to cognitive and behavioral problems but it was not known whether it could be related to academic difficulties during school age. Grade repetition and school absenteeism are important outcomes because they predict school dropout and impair children s options for educational advancement and development. As part of the Bogot School Children Cohort a longitudinal investigation of nutrition and health in school children the researchers took blood samples from 3 156 students ages 5 to 12 from public primary schools. They measured ferritin hemoglobin mean corpuscular volume zinc vitamin A folate and vitamin B-12. They found that 15 percent of school children had marginally deficient vitamin B12 status and another 2 percent were deficient. The overall risk of grade repetition was 4.9 percent and the absenteeism rate was 3.8 days per child over a year of observation. Of all micronutrients studied only vitamin B12 had an impact on grade repetition. Villamor said solutions would be fairly simple but would first need to be tested in randomized interventions. Vitamin B12 could be included into fortification formulas added to commonly consumed foods in countries where these programs are in place he said. Inclusion of foods that are rich in vitamin B12 into school feeding programs is another possibility. Identifying children who are vitamin B12deficient and providing supplements is yet another option but again it should be first tested in experimental studies. For more information visit Study Links Exposure to Common Pesticide With ADHD in Boys new study led by researchers at Cincinnati Children s Hospital Medical Center links a commonly used household pesticide with attention deficit hyperactivity disorder (ADHD) in children and young teens. The study found an association between pyrethroid pesticide exposure and ADHD particularly in terms of hyperactivity and impulsivity rather than inattentiveness. The association was also stronger in boys than in girls. Given the growing use of pyrethroid pesticides and the perception that they may represent a safe alternative our findings may be of considerable public health importance said Tanya Froehlich MD a developmental pediatrician at Cincinnati Children s and the study s corresponding author. Due to concerns about adverse health consequences the United States Environmental Protection Agency banned the two most commonly used organophosphate (organic compounds containing phosphorus) pesticides from residential use in 2000-2001. The ban led to the increased use of pyrethroid pesticides which are now the most commonly used pesticides for residential pest control and public health purposes. They also are used increasingly in agriculture. Pyrethroids have often been con- A sidered a safer choice because they are not as acutely toxic as the banned organophosphates. Animal studies on the other hand suggested a heightened vulnerability to the effects of pyrethroid exposure on hyperactivity impulsivity and abnormalities in the dopamine system in male mice. Dopamine is a neurochemical in the brain thought to be involved in many activities including those that govern ADHD. The researchers studied data on 687 children between the ages of 8 and 15. The data came from the 2000-2001 National Health and Nutrition Examination Survey (NHANES) which is a nationally representative sample of the United States population designed to collect information about health. The 2000-2001 cycle of NHANES was the only cycle of the study that included a diagnostic interview of children s ADHD symptoms and pyrethroid pesticide biomarkers. Pesticide exposure measurements were collected in a random sample of the urine of half the 8- to 11-year-olds and a third of the 12- to 15-year-olds. ADHD was determined by meeting criteria on the Diagnosic Interview Schedule for Children (DISC) a diagnostic instrument that assesses 34 common psychiatric diagnoses of children and adolescents or by caregiver report of a prior diagnosis. The DISC is administered by an interviewer. Boys with detectable urinary 3PBA a biomarker of exposure to pyrethroids were three times as likely to have ADHD compared with those without detectable 3-PBA. Hyperactivity and impulsivity increased by 50 percent for every 10fold increase in 3-PBA levels in boys. Biomarkers were not associated with increased odds of ADHD diagnosis or symptoms in girls. Our study assessed pyrethroid exposure using 3-PBA concentrations in a single urine sample said Froehlich. Given that pyrethroids are non-persistent and rapidly metabolized measurements over time would provide a more accurate assessment of typical exposure and are recommended in future studies before we can say definitively whether our results have public health ramifications. For more information visit WWW.VITAMINRETAILER.COM JULY 2015 20 VITAMIN RETAILER Go to naturesplus for info about this advertiser RETAILFUNDAMENTALS Adding Bench Strength to Your Store Hiring and training new employees to become long-term employees. By Terry Lemerond iring and keeping good employees is a key to any successful business but it s especially important in the natural health retail business. The best way to compete with the likes of Walmart and Amazon is by offering outstanding customer service. And that starts with having a group of employees that are customer-focused and passionate about what they do. That means investing time and money in hiring and training the best people possible. The payoff is huge. Unfortunately with retail it can be hard to find and keep bright people who can help your business thrive. According to the Hay Group a management consulting firm the turnover rate for part-time retail employees is more than 60 percent. That s a lot of people moving on. And the cost is high. Experts estimate that it can cost 3 000 to 4 000 to replace an hourly employee. Those costs don t include the hit your business can take if you lose someone that your customers loved. It makes sense to do everything you can to keep the people you hire. The best way to do H that is to hire and train them right. You and your customers can reap the rewards. Before you decide to hire someone new for your store think about what you want that employee to do in the store. What will their responsibilities be Are there any gaps in your current employees skills or abilities What characteristics will ensure that the person hired will fit in with the existing or desired culture at your store I ve found that by having a good idea about what you really want from your new hire goes a long way to finding just the person you need. Once you ve determined what you want you need to find the who. For our industry it s important to use your existing network of customers and current employees to find your next employee. If you ve developed relationships with your customers it s likely that you know who might be a good fit as an employee. Who asks smart questions to learn about your products Who s passionate about natural health Who always makes you smile If you have someone in mind ask that person to apply for the job. That s how we ve hired some of our best people at Terry Naturally the health food store we own in Green Bay WI. Also ask customers and employees for recommendations when you have an opening. They may know someone such as a niece or family friend who might become a long-standing valued employee. Of course you can also post a sign in the store include the opening in your newsletter on your Facebook page and website or post an ad on Craigslist. Keep the resumes you receive on file for six months to a year to give yourself a head start with any new openings. Before you start interviewing candidates develop a set of questions that you can use for all your interviews. Include a mix of questions about the person s skills experience and personality. Once you re conducting interviews use these tips to help you find the right person Ask open-ended questions. You want to get your candidates talking so ask them questions such as What were WWW.VITAMINRETAILER.COM JULY 2015 22 VITAMIN RETAILER Go to dynamicenzymes for info about this advertiser RETAILFUNDAMENTALS your responsibilities at your last job instead of Do you know how to run a cash register Get them to tell you about their actual performance. It s easier to evaluate based on how they handled situations that actually happened than asking them to explain how they would handle some hypothetical situation. Instead of asking How would you handle a difficult customer Ask them for an example of what they ve done in the past Tell me about a time you had a difficult customer. How did you handle it Let silence be your friend. After someone answers a question you might want to quickly move on to the next question. But staying quiet may make them fill the silence and reveal more about themselves. The silence will also allow you to take notes. Listen for personality. Don t be put off if they re a little nervous in the interview. That s natural. But make sure that they can interact well with other people. What are their hobbies Are they involved in activities like group sports or volunteering Do they like people Are they friendly patient and flexible They re going to be working with customers who are sharing health information. Are they discreet Do they empathize with other people Give them a chance to ask questions. Someone interested in your business will have questions. You want to hire those people. So be sure to ask them if they have any questions for you and answer them in an honest and compassionate way. Once you ve interviewed your top candidates it s time to make decisions. Be sure to bring an objective mind to this process. Think of the characteristics you want in a new employee and hire based on those. If you have trouble deciding it s okay to bring your top candidates in for another round of interviews. You can ask a trusted member of your team to sit in on the second round and provide another viewpoint. Check references and make your selection. If your offer is accepted send letters or emails to the other people you interviewed to let them know that you ve made your selection. It s difficult but they ll appreciate the courtesy. After you ve hired the right person training is critical. In fact inadequate training is consistently one of the top reasons given for employee turnover and it s especially critical for a natural health retailer. Our sector is burdened 24 VITAMIN RETAILER by regulations that your employees must know. Plus knowledge is essential to helping customers maintain their health. Your new employee will need knowledge of nutrients botanicals physiology and much more to be an effective member of your team. It can be difficult to know where to start when it comes to training. If you re like me and believe knowledge is crucial to your business then the first thing you need to do is pay your employees--new and old--for time spent on the clock to learn and develop their skills. At our store we use lots of vendor resources to help bring our new employees up to speed. Because I m passionate about education I ve also made retail training a focus at EuroPharma the dietary supplement company that produces Terry Naturally products. We provide lots of resources for retailers to help meet their training needs including regular training sessions to educate retailers on our products through our Terry Naturally Certified Product Specialist program. Of course you can also find plenty of thirdparty webinars and other resources online about health topics and natural remedies. Naturally you ll also want to provide general hard skills (like running the register and filling shelves) and soft skills (like greeting customers and suggestive selling) training to your new hire. At the store we ve found that learning the ropes is easier when a new employee shadows an experienced employee for a while. This helps the new employee learn about the store and helps your other employees build their skills and share their enthusiasm. It will also help build relationships within your team to create that family environment that is so important to the success of many natural health stores. Hold regular team meetings to share information. You could assign one person each meeting to share some key points on a topic important to your store--maybe it s an interesting trend or a new clinical study on one of your top products. This will also help them build their presentation skills so they re more comfortable talking to customers. You can feature industry newsletters and magazines in your meeting and then leave them in the break room and encourage your team to read them. Another great way to educate your team is to give them substantial discounts on products. You don t want them to just sell the products. You want them to believe in them. Personal experience with products will help your team sell them. Having your team talk about products they love will make a deep and lasting impression on your customers. To hold onto your new employees-- and old ones--it s important to show you care about them and respect them. Be patient with your new employees. With the complexity of this business it s going to take them time to catch on. Be present and attentive when they ask questions. Tell them when they ve done something well and use specific examples in your praise. Say I love how you listened to that customer and asked questions to find out what they needed instead of Great job with that customer. Listen to their ideas. Their fresh perspective can offer you new insight into your business and it will tell them you value their contribution. I can tell you that my employees are like family to me and they re a major factor in my success. If you treat your employees well and invest in your hiring process and their development they will be more committed to their jobs and will provide the outstanding service your customers deserve. VR A highly regarded leader in the natural products industry Terry Lemerond is founder and president of EuroPharma Inc. He also founded Enzymatic Therapy Inc. and PhytoPharmica Inc. and is currently co-owner of the Terry Naturally Health Food Store in Green Bay WI which recently won its sixth consecutive consumer choice award as Best of the Bay. With more than 40 years in the natural products industry Lemerond has researched and developed more than 400 nutritional and botanical formulations that continue to be top-selling products in the market. Lemerond shares his wealth of experience and knowledge in health and nutrition through his educational programs including the Terry Talks Nutrition website newsletters podcasts webinars and personal speaking engagements. He is the author of two books Seven Keys to Vibrant Health and the recently updated Seven Keys to Unlimited Personal Achievement. WWW.VITAMINRETAILER.COM JULY 2015 Go to essentialformulas for info about this advertiser Linking vitamin C with immune support and thinking of immune-support during cold flu season is a start but consumers should consider integrative supplement tools to bolster immune function all year long. By Lisa Schofield s we know the immune system and the various biochemicals comprised within work tirelessly to achieve and maintain homeostasis but can be vulnerable at any time and in any environment. All types of stressors--physical mental and emotional--can demand the immune system to work harder which at times leaves the body more vulnerable to developing acute or chronic issues. Immune challenges can hit at any time not just during cold and flu season said John Holladay product management director at North Carolina-based Gaia Herbs. The one thing we can count on is that we can never plan or expect a weakened immune system. Therefore it s always wise to ensure your customers have a rapid relief immune product on hand-- especially when travelling for summer vacation or during back-to-school. In agreement is David Winston RH(AHG) founder and president Herbalist & Alchemist in New Jersey who pointed out simply that one s A immune system works all year long every second. Your customers he asserted should be reminded to not wait for allergy season or cold and flu season to get the immune system in balance because it s less effective that way. Immune health should be an ongoing consideration. In addition consumers should also remember that the immune system is not isolated it affects and may be affected by other parts of the body. Christopher Hobbs PhD LAc director of herbal science at California-based Rainbow Light explained The immune system is closely connected to all systems of the body weakened immune health affects vitality energy sleep digestion and mental function. Conversely our mood emotions and sleep have a significant effect on immune readiness to fight infections. So although many of us focus on immunity primarily during cold and flu season it s a good idea to care for immune health year round. While it is a good practice for your customers to support immune response during allergy and cold flu seasons Gina Rivers Contla national science educator Host Defense Organic Mushrooms in Washington elaborated that the human immune system is complex and multifaceted and there are several different mechanisms working together to create a healthy immune response. Ramona Billingslea marketing manager with Betsy s Health Foods in Texas noted that because the store serves an area where people tend to be in cold and flu season or allergy season almost year round her customers usually are thinking about immune support. The challenge for us is to make them understand how supplements like probiotics and mushrooms may play a role in their overall health and not just a seasonal concern she related. That said Billingslea has seen an increased consumer interest for mushroom products and probiotics tend to be strong sellers for immune support in part because the media has made them so popular for the general public. WWW.VITAMINRETAILER.COM JULY 2015 26 VITAMIN RETAILER When customers come into the store asking for a probiotic we love the opportunity to educate them on how to read the probiotic label like what CFU stands for and how a supplemental probiotic can be more beneficial than a serving of yogurt packed with sugar. Individual Herbs for Immune Specific Support ere are some herbs that have been traditionally used to support the immune system courtesy of Gaia Herb s John Holladay. Andrographis In traditional Chinese medicine andrographis is used to clear heat from the blood. A randomized double-blind study on 152 patients with pharyngotonsilitis found 6 g per day of andrographis for a week to be as effective as paracetamol in providing relief of fever and sore throat. Black Elderberry This herb has an extensive history for use in the early stages of seasonal immune challenges. High in flavonoidrich compounds this herb exerts antioxidant protection on cells to aid in protecting cellular health from free radical damage and airborne elements. Black Pepper (supercritical extract) Black pepper enhances the absorption of turmeric s most powerful compound curcumin which supports a healthy inflammatory response. Echinacea angustifolia One of the most widely used and storied medicinal plants in North American history Echinacea angustifolia supports the removal of cellular waste while maintaining healthy uptake of nutrition at the cellular level. Echinacea purpurea This widely used herb is the most efficacious when it has been tested for Alkylamides or Polysaccharides. The alkylamides support a healthy inflammatory response in the sinuses when taken at the onset. Ginger Ginger has long been used as a diffusive circulatory tonic and warming agent to calm occasional nausea and aid in a healthy immune respiratory response. Turmeric This culinary spice has traditionally been used to support healthy digestion promote cardiovascular health and support the immune system. Many researchers agree that the basic mechanism of action within turmeric is its potent antioxidant action as curcuminoids seem to scavenge for damaging particles in the body known as free radicals. Christopher Hobbs with Rainbow Light said There are several herbs with good research supporting immune health benefits. Elderberry may exert anti-influenza action (slows viral replication). Elderberry extract was studied in five small clinical trials two of them randomized double-blind and placebo-controlled (RDBPC). In one RDBPC study symptoms of influenza A and B were relieved about four days earlier and stronger medications had to be used significantly less often than by people taking a placebo (ZakayRones et al 2004). In another study 93.3 percent of those taking the elderberry product had significant improvement of symptoms within two days including fever compared with 91.7 percent within six days. Complete cure was seen within two to three days in almost 90 percent of the elderberry group H Product Considerations Supplement manufacturers continue to improve and expand upon their immune-support products creating a healthy dose for stores shelves. Rainbow Light offers Certified Immuno-Build Mushrooms that Hobbs noted provides the combined strength of the five most-studied mushrooms-- trametes shiitake maitake reishi and cordyceps--to aid in boosting immunity at the cellular level. As part of the Rainbow Light Certified line ImmunoBuild Mushrooms is made with USAsourced certified organic mushrooms that the company said have been uniquely steam-processed to alter the indigestible cell wall of the mushrooms said to be the most effective way to release the immune-supporting beta-glucans contained within. Rainbow Light s Counter Attack is described as a potent stimulant-free formula for what Hobbs called seasonal distress. Counter Attack reportedly does not cause drowsiness anxiety jitters stomach upset or over-drying side effects and is intended for use at the first sign of discomfort. The company said its Counter Attack provides potent support to mobilize the body s acute response with clinically proven nutrients and botanicals including vitamin C and zinc berberine andrographis and oregano oil plus a Clear Relief Complex of botanicals to ease sinus and respiratory discomfort. Counter Attack is said to be safe for children 10 years and older. Rainbow Light Hobbs pointed out is a distributor line which means there is no minimum order when retailers order from their favorite distributors. Host Defense said Cantla grows and processes certified organic mushroom supplements that support a wide variety of body systems and healthy functioning. The company offers a complex mushroom blend Stamets 7 as a maintenance formula much like other core regimen supplements she described. Stamets 7 is a synergistic blend of seven mushrooms that support nearly JULY 2015 WWW.VITAMINRETAILER.COM but took six days in the placebo group (p 0.001) (Zakay-Rones et al 1995). Andrographis is another herb that Hobbs said is extremely popular throughout Southeast Asia China and India for addressing fevers and viral infections. Andrographis and elderberry are possibly the two most scientifically studied and supported herbal remedies for flu he pointed out. In one study (Chuthaputti 2007) after day four of the herbs the group of volunteers treated with acetaminophen and andrographis extract had significantly lower symptoms of cough fatigue and other symptoms than the group receiving just acetaminophen. Berberine sulfate is shown in many studies to have broad-spectrum antibiotic activity helping to prevent secondary bacterial infections subsequent to upper respiratory tract viral infection. Berberine sulfate is one of the most important Chinese herbs for preventing many kinds of infections (Scazzocchio et al 2001) Hobbs said. Berberine interferes with adherence of group A strep by two mechanisms--by dissolving lipoteichoic acidfibronectin complexes and by releasing the adhesin lipoteichoic acid from the strep cell surface (Sun et al 1988). Although vitamin C and zinc are not herbs they are worthwhile supplements for supporting immune function pointed out Michele McRae BS CN senior director of research Formulation and Quality at Rainbow Light Santa Cruz CA. Cellular levels of vitamin C become significantly depleted with daily stress and especially during times when infection exists in the body she said. Without adequate quantities of vitamin C the immune response of white blood cells may become compromised. This can result in a lesser production of antibodies and a diminished immune response. There is some evidence vitamin C might have other effects in patients with the common cold. Vitamin C might protect normal tissues against reactive oxygen species that are produced by phagocytes during a viral infection. It might also enhance the proliferative responses of T-lymphocytes she explained. Zinc is also essential for building immunity McRae added. And like vitamin C zinc also possesses direct antiviral activity. Zinc supplementation produces dramatic reversal of low immune function she added. Zinc serves a vital role in many immune system reactions it promotes the destruction of foreign particles and microorganisms acts as a protectant against free-radical damage acts synergistically with vitamin A is required for proper white blood cell function proper Tcell levels and is a necessary cofactor in activating serum thymic factor--a thymus hormone with profound immune-enhancing properties. VITAMIN RETAILER 27 Because immunity is often intertwined with other health aspects when encountering a customer who is seeking immune support every system of the body and can be included in a daily wellness plan with other supplements like multivitamins EFAs and probiotics to support overall long-term health providing Immunity for Life Cantla added. Host Defense offers free shipping on orders valued at 125 or greater. The company also provides a wide range of supportive materials including a consumer product guide various brochures detailing its products and processes posters and decorative items for end-cap displays. We offer stores promotions for line drives as well as monthly savings on featured products to reward existing customers and create a new customer base Cantla pointed out. Stores that want to create displays can order mycelium blocks that create a visual dimension of the mycelium and fruiting body of the mushroom with additional descriptive lifecycle placards. Gaia Herbs offers a broad spectrum of immune support products with a range of delivery methods from liquid extracts and syrups to its patented Liquid Phyto-Caps. The company s formulations include Quick Defense and Oil of Oregano as well as Black Elderberry Syrup in daytime and nighttime formulas and as part of the GaiaKids line. Gaia Herbs Turmeric Supreme Immune A.S.A.P is a syner- there may be other relevant supplements that can boost his or her whole-body health and vitality. gistic rapid-response immune support supplement delivering broad immune support according to Holladay. Gaia Herbs has no minimums for orders and Holladay said the company provides a wide range of collateral for retailers including posters brochures online training modules for staff instore support and merchandising kits. Herbalist & Alchemist s immune-support formulas include Immune Adapt Capsules which contain extracts of Astragalus root Eleuthero root Red Reishi fungus Schisandra berry Licorice root Ligustrum berry and maitake in a vegetable-based capsule Immune Adapt Liquid contains codonopsis root Eleuthero root Reishi Schisandra berry Astragalus root Bai-Zhu Atractylodes root Licorice root and Ligustrum berry. These two products are based on Chinese Fu Zheng Pei Ben therapy-- they contain herbs that are immune amphoterics which normalize immune function Winston said. They can be used for support in immune depletion immune excess and immune depletion immune excess. VX Compound also from Herbalist & Alchemist contains Elderberry fruit Hyssop Isatis root Japanese Honeysuckle flowers Lemon Balm flowering tops Lomatium root and St. John s wort flowers. These herbs Winston said enhance immune response and inhibit viral replication. Herbalist & Alchemist wholesale minimum orders are 50 with free shipping on orders exceeding 150. Product support is available in both educational form and for merchandising promotional purposes. Winston s book Herbal Therapeutics Specific Indications for Herbs and Herbal Formulas is offered to retailers as a reference guide and free monthly Herbal Salon webinars by David Winston are also available to store staff. The company s sales reps are available for product training and demos. Merchandising opportunities include counter top displays and an all-inclusive Immune Support Kit for customers just learning about herbal supplements. Upselling Tandem Supplements Because immunity is often intertwined with other health aspects when encountering a customer who is seeking immune support there may be other relevant supplements that can boost his or her whole-body health and vitality. Winston pointed out that there is emerging evidence of the importance of adequate vitamin D levels for immune support particularly during the winter when people s vitamin D levels are their lowest. Many WWW.VITAMINRETAILER.COM JULY 2015 Go to michelles for info about this advertiser 28 VITAMIN RETAILER Go to pni for info about this advertiser Americans are vitamin D deficient he asserted. We are learning that the composition of the microflora in and on the body is essential for health and contributes to a healthy immune response said Hobbs. Although nature sets our probiotic profile that is best for us individually early in our life so many internal and external influences can create imbalances in this finely-tuned community. Regular use of traditionally fermented foods avoiding drinks and foods with added simple sugars which literally starves gut probiotic bacteria and taking a high-quality probiotic supplement at least once or twice daily can provide amazing health benefits. Furthermore the digestive hormonal and immune systems are closely linked Hobbs explained. Therefore consumers who are interested in supporting their immune health should place an emphasis on digestive health he recommended. In addition to probiotics a good plant-source enzyme supplement that also supplies digestivesupporting herbs and foods such as Rainbow Light s Advanced Enzyme System or Advanced Enzyme Optima with added probiotics would be wise recommendations Hobbs said. Host Defense s MycoBotanicals explained Cantla blend herbs with mushrooms for targeted systemic support. The result is one complete formula that contains research-based serving sizes of both mushrooms and herbs in a two capsule daily serving size. If the customer desires additional support a single mushroom species or blend can be added to the MycoBotanicals formula. If additional immune or systemic support is desired including one of our formulas such as MycoShield Stamets 7 or MyCommunity is an effective and reliable option she stated. The wonderful thing about adding mushrooms to a wellness regimen is that they have very few contraindications and they pair nicely with herbs and other nutrients with similar and varying compounds. From a retailer s point of view There are so many supplements that we can turn to when it comes to supporting our immune systems Billingslea expressed. From antioxidants and probiotics to superfoods and mushrooms the health food industry s shelves are full of supplements that can appeal to a variety of needs. VR Extra Extra Visit to read more about mushroom supplements and immune health. i For More Information Gaia Herbs (800) 831-7780 Herbalist & Alchemist (908) 689-9020 Host Defense (360) 426-9292 Rainbow Light (800) 635-1233 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 Go to fairhaven for info about this advertiser Vision An aging population increased screen usage and unhealthy lifestyle choices set the stage for a growing vision support supplement market. By Janet Poveromo taring at screens smoking an unhealthy diet and even obesity all take their toll on our eyesight. But along with taking on a healthier lifestyle there are other natural ways to help protect vision and consumers are catching on. In fact according to SPINS the market for vision health supplements grew by 8.9 percent to 203 MM in 2014 (SPINS Natural Health Mainstream Food Drug Mass Combo [excludes Wal-Mart] compared to 2012). The most exciting thing for MaxiVision is that consumers are becoming more aware of ocular health and the need to protect their eyes as they age said Brenda Gaulin marketing director with MedOp Health in Florida creator of the supplement brand. Our eyes are constantly being bombarded by the sun and blue light from our computer cell phones and tablets. Proper diet A Clear S and supplementation with high-quality carotenoids such as lutein and zeaxanthin can increase macular pigment optical density (MPOD) and help reduce the risk of age-related eye conditions. Growing Appeal Most Americans only get about 10 percent of the lutein and zeaxanthin needed each day from dietary sources according to Center for Disease Control and Prevention National Center for Health Statistics. This means that supplementation is needed for most people to meet the recommended levels to support ocular health. Manufacturers are reporting widening interest in eye support products. Dr. Gerald Cysewski chief scientific officer at Cyanotech Corp. in Hawaii said eye supplements traditionally are popular amongst an older demographic but the company has seen younger consumers making purchases to help prevent future damage and maintain their eye health. Darren Landis (new product development) with Missouri-based Hyalogic LLC agreed. The market is growing tremendously and what is impacting the market is fear he said. People can stand a slight ache and pain but they are scared to death to lose their eyesight. Along with the aging population more and more younger aged people are taking supplements to protect their eyes for the future. Bob Kearns vice president consumer sales and marketing with Missouri-based EyePromise eye vitamin supplements said the company s products appeal to consumers who want to maintain and protect their vision particularly as they age. We have seen this consumer group widen in last few years as awareness of importance of healthy vision impact WWW.VITAMINRETAILER.COM JULY 2015 32 VITAMIN RETAILER more consumers. This has become more apparent as consumer spend more time using electronic devices and experience issues around tired and dry eyes as well as protecting against the harmful blue light that these devices emit he said. After all added Cheryl Myers chief of education and scientific affairs at Wisconsin-based EuroPharma Inc. you have a lot of people using computers tablets smart phones and other electronic screens. Plus there are many people who need additional nutrients--some that they may have missed out on during a lifetime of dietary choices-- to protect the tear ducts blood vessels focusing ability and other aspects of healthy vision. And we can t forget about the fact that for anyone struggling with diabetic neuropathy eye health is an increasingly critical aspect of managing the disease. So I think there are a lot of factors at work here. When research shows family history is a risk factor for developing eye conditions younger adults also value ocular supplements noted Gaulin. This is further validated by research that has shown that the FloraGLO Lutein found in MaxiVision supports ocular health and healthy skin in people of all ages. pounds that are unique to the berry and pass through blood-retinal and blood-aqueous barriers intact. That gives them a particularly strong ability to fight inflammatory damage strengthen blood vessels and prevent oxidative damage in the eyes she said. And since these com- pounds are not found in bilberry extracts it gives black currant a distinct advantage. It should come as no surprise that AREDS2 (Age-Related Eye Disease Study 2) the multi-center randomized trial designed to assess the effects of oral supplementation of high doses of Top Products for Vision edOp Health The company s MaxiVision Whole Body Formula is its most popular product. This is because 90 percent of the AREDS2 study participants who took the ocular supplement also took a multivitamin. The supplement provides the AREDS2-based formula plus a high-quality multivitamin all in one product. For consumers who already take a high-quality multivitamin the MaxiVision Ocular Formula contains the AREDS2-based formula without the multivitamin. Both products are available in vegetable capsules and oncedaily drink mix packets. MaxiVision offers high-quality ingredients--with two times the lutein (20 mg) and zeaxanthin (4 mg) FloraGLO Lutein (the same lutein used in AREDS2) and natural source vitamin E (risk factors have been associated with synthetic vitamin E). MedOp Health operates its own on-site cGMP (current good manufacturing practice) manufacturing facility which provides attention to every step of the manufacturing process as well as the ability to act quickly to changes in the marketplace with regard to new research in vision health. MaxiVision contains a propriety blend of doctor-formulated newly researched eye vitamins including acetyl-L-carnitine alpha lipoic acid bilberry extract CoQ10 gingko grape seed extract quercetin resveratrol and taurine. Nutrex Hawaii The company s 12 mg BioAstin Hawaiian Astaxanthin is a powerful supplement to help support eye health. Astaxanthin is 10 to 20 times stronger than other traditional eye supplements such as zeaxanthin lutein and beta-carotene at free radical scavenging according to the company. The 12 mg BioAstin Hawaiian Astaxanthin is the third most popular carotenoid and antioxidant supplement in the natural products channel (according to recent SPINS data). The company also created a formula specifically for the eyes called EyeAstin that combines astaxanthin lutein zeaxanthin and bilberry extract which helps M Research and Vision Health At EyePromise there are a couple of areas of research the company sees impacting consumers. First is around the protection of our eyes as we get older and the impact that can have on our lives as we age Kearns said. Also increasing consumer awareness around steps that they can take to help mitigate some of the issues they will experience through nutritional supplementation. Second is the issue of dry eye for consumers. Today more than 40 million consumers suffer from dry eye and work with optometrists to help find relief to this problem on an ongoing basis. Also of interest are advances in natural eye health regarding black currant extract said Myers. It s a bit of departure because bilberry is typically the botanical that most people think of regarding eye health. She explained that black currant extract provides anthocyanin comJULY 2015 WWW.VITAMINRETAILER.COM support healthy vision and enhances normal eye function. EuroPharma One of the company s newest products is Vision Health which combines black currant extract with high-OPC French grape seed extract lutein and zeaxanthin to protect the delicate blood vessels of the eyes. Because of the inclusion of black currant and an advanced form of highly absorbable grape seed extract Vision Health offers a stronger leading-edge group of ingredients compared to the standard and more common bilberry formulas out there according to the company. Hyalogic Hylavision complete eye formula is one of the few--and may be the only product--that contains hyaluronic acid that focuses on the fluid balance of the eye according to Landis. We also have all the other necessary ingredients in the this formula that protect the eye from harmful oxidation and to create healthy eye circulation. EyePromise The visual EDGE formula is offered for everyday general eye health and in a visual performance formula for serious athletes. These formulas provide serious eye health nutrition for the consumers who want to protect and improved the quality of their vision. We consider EyePromise Vizual EDGE products to be a Ocuvite type of a product in that they have the same ingredients as other eye vitamins but have higher levels of dietary zeaxanthin said Kearns. The average consumer needs around 8 mgs of zeaxanthin daily to maintain optimal eye health. Through our diets we ingest about 1 mg per day. The higher levels of zeaxanthin have a positive impact on the quality of vision issues that cannot be solved through glasses of contacts and that most consumers just accept as part of aging. Just as we take nutrients to maintain the help of our bodies nutritional supplementation particularly with higher levels of dietary zeaxanthin in conjunction with lutein can help to mitigate the impact of aging on your eyes. VITAMIN RETAILER 33 Vision macular xanthophylls (lutein and zeaxanthin) and or omega-3 LCPUFAs (DHA and EPA) for the treatment of AMD (age-related macular degeneration) and cataract would be of interest to supplement suppliers. MaxiVision products contain the same ingredients studied. The AREDS2 ocular health study showed that supplementing with this specific combination of vitamins minerals and carotenoids can reduce the progression of age-related eye conditions by 25 percent Gaulin noted. In light of this research it has become standard of care for eye doctors and physicians to recommend an AREDS2-based supplement for patients with age-related eye conditions. Additionally new research points to how in the near future genetic testing may play a larger role in identifying these conditions so that interventions may be made. A Clear the convenience of taking the drink mix just once a day and enjoy the departure from sameness of taking the capsules every day Gaulin noted. Some people have trouble taking capsules so the drink mix is a great option for this group as well. Doctors like this option because anything that makes it easier to consume daily vitamins can increase patients compliance in taking supplements intended to support their vision and health. Straight in the Eye There s been a lot of discussion about one delivery form outperforming another and in some rare cases with specific ingredients (glutathione for example) it is true said Myers. However for plant-based compounds standard capsules tablets and soft gels have all been used successfully in clinical trials and medical applications she said. Kearns noted that one of the areas where the company has found that consumers would like help is in solving the need to take multiple soft gels on a daily basis. The newest formula that we have developed (viZual EDGE) is a one soft gel per-day formula. Additionally we just introduced a new one-a-day formula in a chewable format that is easier to take. The traditional delivery method for MaxiVision has been a vegetable capsule although recently MedOp Health introduced a citrus-flavored powder that can mix with water juice or into a smoothie. Many people like 34 VITAMIN RETAILER The AREDS2 ocular health study showed that supplementing with this specific combination of vitamins minerals and carotenoids can reduce the progression of age-related eye conditions by 25 percent. --Brenda Gaulin Marketing Director MedOp Health Retailer Jeff Wittman owner of Jeff s Health & Nutrition in Leesburg FL said over many years of selling MaxiVision he has yet to see a product on the market with the blend of great nutrients for eye health to match it. And with feedback from consumers and eye doctors I feel it should be in the No. 1 position in any store. materials for consumers to learn which eye supplement is right for them. MedOp Health provides free literature and brochures samples in-person and phone training for retailers and doctors Gaulin. Doctors recommend patients use MaxiVision and refer them to nearby health stores she added. Steven Newman OD CNS said his advice to patients is to watch the nutritional value of the food they prepare and for those days that they can t get all the nutrition healthy eyes need supplement with a high quality eye vitamin like MaxiVision. MedOp hosts symposium presentations at major conferences as well. Recently for example Dr. Kimberley Reed spoke on the science behind ocular supplements. In addition many consumers already understand the importance for using ocular health supplements and there is growing awareness throughout the marketplace of the AREDS2 research. And according to Myers one of the things that retailers can rely on from EuroPharma Terry Naturally is being able to provide valuable education to its retailer partners. That takes many forms product webinars for store staff ingredient information to share with customers and in-store presentations. The company provides promotional materials that clearly explain the benefits of its products and are readily available to answer retailer questions she said. We want people to be healthy. After all our shared goal in this field--researchers practitioners manufacturers and retailers--is to help create a more aware and healthier country. VR Extra Extra Visit for a video and more information on vision health studies. Retail Support EyePromise developed eBooks for various subjects that consumers can download on various eye health subjects. The company also provides materials to help consumers understand what to expect from supplementation (when they expect to see improvements in quality of their vision). The company also provides i For More Information Cyanotech Corp. (800) 453-1187 EuroPharma Inc. (866) 598-5487 EyePromise (866) 883-2800 Hyalogic (866) 318-8484 MedOp Health (888) 290-6294 WWW.VITAMINRETAILER.COM JULY 2015 Go to newhope for info about this advertiser 2015 Product Sales Training for Retailers ver wish you and your staff could have more one-on-one time with sales representatives from top companies serving the natural products industry to gain a deeper understanding of the products you re carrying (or thinking of carrying) on your shelves That s what Vitamin Retailer sought to deliver with its 2015 Product Sales Training for Retailers section. In this special section we provided each company an opportunity to address retailers directly with insight about their top product(s) and tips for selling them. We recommended that submissions be conversational--the way a rep would handle in-store training--while providing concrete information about the company. We also asked participants to discuss their history research efforts quality assurance measures etc. and their products line with merchandising tips potential customer questions and the dos and don ts retailers should keep in mind when advising customers. E Following is an index of companies participating in Vitamin Retailer s 2015 Product Sales Training for Retailers section Bluebonnet Nutrition ....................................................37 Essential Formulas Incorporated ..................................38 Hyalogic LLC ................................................................47 Maximum Living............................................................48 Nature s Plus..................................................................39 North American Herb & Spice ......................................40 NOW Foods ................................................................41 Redd Remedies ............................................................42 Scandinavian Formulas ................................................43 Superior Source ............................................................44 Wakunaga of America Co. Ltd.....................................45 Xlear ..............................................................................46 WWW.VITAMINRETAILER.COM JULY 2015 36 VITAMIN RETAILER 2015 Product Sales Training for Retailers Bluebonnet Nutrition 12915 Dairy Ashford Sugar Land TX 77478 Phone (281) 240-3332 Website Nature Science Quality Truth and Knowledge S ince 1991 Bluebonnet Nutrition has been proudly supplying the cleanest most wholesome dietary supplements on the market exclusively to natural food and select kosher stores. The company focuses all of its resources on the five powers or principles upon which this industry was founded Nature Science Quality Truth and Knowledge. Each represents one of the five petals of the Texas state flower from which Bluebonnet take its name. Bluebonnet is one of a few vitamin brands that actually manufactures our own natural dietary supplements in a 100 000-square-foot state-of-the-art kosher-certified NSF International GMP (good manufacturing practice)-registered manufacturing packaging and distribution facility with unrivaled in-house analytical laboratories to ensure quality control from start to finish. Plus over the past 24 years Bluebonnet has become a serious advocate for the rights of consumers to have access to and for specialty retailers to sell alternative health care products. Bluebonnet officers have played a significant role in supporting and sitting on the boards of both regional and national trade associations such as the Natural Products Association (NPA) as well as funding lobbying efforts at state and federal levels whenever there is legislation that can potentially threaten consumer access to products in the industry. caplets vegetable capsules liquid-filled vegetable capsules vegetarian soft gels chewables liquids and powders. Research & Quality Assurance At Bluebonnet the company employs tried and true scientifically verified and validated identification testing methodologies on every single batch of product it produces as required by the United States Pharmacopeia (USP)--a scientific nonprofit organization that sets standards for the identity strength quality and purity of medicines food ingredients and dietary supplements manufactured distributed and consumed worldwide. In fact Bluebonnet goes above and beyond those USP standards for ingredient quality by implementing other more stringent quality control and assurance measures such as Onsite and offsite audits Request detailed specifications from all suppliers Heavy metal analysis via ICP MS (to meet exceed California Prop 65 requirements) Residual solvent and pesticide testing Microbial analysis Stability data KOF-K kosher certification NSF GMP registered facility Products Bluebonnet offers a complete line of whole food and whole food-based supplements as well as natural vitamins minerals multiples amino acids proteins standardized herbal extracts and specialty supplements such as antioxidants glucosamine omega fatty acids fiber digestive aids including enzymes and probiotics food supplements and a unique array of structure function formulas. All are made without unnecessary colors flavors fillers binders or excipients in a delivery form that suits individual lifestyles caplets miniJULY 2015 WWW.VITAMINRETAILER.COM Customer Questions Interaction Key features to share with your customers regarding the Bluebonnet Brand the company Manufactures products in its own state-of-the-art facility that is GMP certified by NSF International the leading global public health and safety company Offers KOF-K kosher-certified products Launched many industry firsts o The only active antioxidant form of CoQ10 (Ubiquinol) o The only orally available vegetarian form of SOD (GliSODin) o Natural omega-3 functional fish oils for brain joint and heart health o Innovative structure function formulas such as CholesteRice Power Thought Age-Less Skin and MPX 1000 Prostate Support NSF Certified for Sport line Extreme Edge devoid of contaminants and 200plus substances banned by major sporting authorities (e.g. MLB and NFL) Provides vegetarian vegan products that are truly vegan from inside out by using vegetable capsules liquid vegetable capsules and soy-free vegetarian soft gels--instead of animal-based gelatin capsules or soft gels Applies an aqueous-based vegetable coating to all caplets instead of the common practice of using shellac Actively searches the globe for plant- and marine-based products that are sustainably harvested or wild crafted Produces dairy-based products that are derived from grass-fed free-roaming cows that are also free of antibiotics and recombinant bovine growth hormone (rBGH) Never uses artificial colors sweeteners or flavors Incorporates non-GMO (genetically modified organism) GMO-free ingredients when available Employs a water-based sterilization method instead of the common practice of irradiation or ethylene oxide Only uses natural excipients when absolutely necessary to improve the manufacturing process Not only manufactures in its own environmentally friendly facility but uses alternative energy sources (e.g. wind and solar) to reduce its carbon footprint Packages its products in recyclable amber glass bottles to better protect nutrients from heat light and moisture and the environment Implemented a company-wide recycling program as well as use only recyclable packing materials paper and ecofriendly soy-based inks on most printed material VITAMIN RETAILER 37 2015 Product Sales Training for Retailers Essential Formulas Incorporated 1861 Valley View Ln. Ste. 180 Farmers Branch TX 75234 Website Family Owned and Operated E ssential Formulas (EFI) is a familyowned and operated business that is passionate about providing scientifically sound dietary supplements with proven protocols that empower consumers to take control of their health in the most natural proactive way possible. EFI is a member of numerous natural health associations as well as an active participant in lobbying efforts on behalf of the natural product industry. In 2015 Essential Formulas introduced the launch of its new Reg Activ probiotics products which contain a revolutionary strain of glutathione-producing bacteria named Lactobacullus fermentum ME-3. Reg Activ with ME-3--the Patented Probiotic Proven to Produce Glutathione the Master Antioxidant Since Lactobacillus fermentum ME-3 produces glutathione let s begin by reviewing the importance and significance of glutathione. Glutathione has been called the master antioxidant because it is the most important and most prevalent antioxidant in humans. Glutathione is made in every cell of the body and one of its primary functions is to protect all of the components inside every cell of the body against free radical aging damage. In addition to being an antioxidant glutathione also recycles or regenerates other important antioxidants such as vitamins C and E and coenzyme Q10. Glutathione is also the master detoxifying agent because it is the most important compound involved in detoxifying virtually all toxins we get exposed to. Glutathione levels are depleted during the process of removing toxins from the body. Most people have sub-optimal glutathione levels in the body due to constant and ever-increasing exposure to environmental toxins as well as low levels of necessary nutrients due to poor diets and nutrient depletions causes by use of OTC and prescription drugs. risks Due to its antioxidant activity probiotics containing Lactobacillus fermentum ME-3 will reduce the oxidation of LDL-cholesterol which lowers the risk of cardiovascular disease. Reduces inflammation Studies report that Lactobacillus fermentum ME3 reduces levels of key markers of inflammation such as C-reactive protein (CRP) and Interleukin 6 (IL-6). Since inflammation is associated with virtually all health problems ME-3 s ability to lower inflammation is another great ME-3 health benefit. Increases Paraoxonase enzyme activity Paraoxonases are enzymes that detoxify pesticides such as organophosphates. Organophosphates are widely used in agriculture and they are also found in a wide variety of pesticides used on residential lawns and gardens. These pesticides are powerful neurotoxins especially in younger children. In one large government-funded study 93 percent of children tested had traces of one or more organophosphates in their systems. Potent activity against pathological bacteria studies report that Lactobacillus fermentum ME-3 has significant activity against a number of well-known pathological bacteria that occur frequently in humans. At the same time studies show that ME-3 is not harmful to beneficial strains of probiotic bacteria. Thrives and survives Studies report that ME-3 is stable at room temperature so it does not require refrigeration. Studies also report that ME-3 is very stable when exposed to strong acidity. ers and their employees. An EFI representative is always available during working hours via phone or email to answer questions or address concerns that a retailer or one of their customers may have. EFI s website is a particularly informative resource for up-to-date material on all products research articles and relevant health information. A quarterly e-newsletter written exclusively for retailers incorporates content related to product discounts show specials pertinent company news and useful information applicable to your customers. Merchandising Materials EFI offers a four-color comprehensive catalogue sell sheets bag stuffers on each products and product samples. The company also offers complimentary DVDs demonstrating how its products are manufactured as well as informative health tips and segments from EFI s credentialed health care practitioners. All this information and more can also be found 24 7 on the company s website blog and Facebook page. Merchandising Tips Retailers should stress that although probiotics are commonly associated with gut health this particular probiotic is unique in its ability to produce glutathione in the body. Therefore this product would not be placed with the traditional probiotic section but instead in the individual sections of the store for each product (cardio liver immune etc.). Retailers should also stress that glutathione is notoriously hard to supplement with because it is oxidized very rapidly in the bloodstream. This is the only product out there that is capable of continually producing glutathione in the body eliminating the issues with supplementation. WWW.VITAMINRETAILER.COM JULY 2015 Essential Formulas Reg Activ Probiotic Products EFI is marketing the following three Reg Activ products which each contain Lactobacillus fermentum ME-3 Detox & Liver Health Immune & Vitality Cardio Wellness. Other Benefits of Lactobacillus fermentum ME-3 Decreases cardiovascular disease 38 VITAMIN RETAILER Retailer Support EFI education staff offers in-store telephone and web-based training for retail- 2015 Product Sales Training for Retailers Nature s Plus 548 Broadhollow Rd. Melville NY 11747 Email order Website East Coast- Phone (800) 645-9500 Fax (888) 665-0628 West Coast- Phone (800) 525-0200 Fax (800) 688-7239 Understanding Inflammation at the Cellular Level ptimal nutrition is the key to prolonging youthful vitality. As time progresses we mature into strong vibrant healthy young adults hitting the pinnacle of healthy bodies in our mid-20s. This is the anabolic or building up stage of age. Inevitably the anabolic stage reverses ... imperceptible at first but then accelerating with a vengeance. This is the catabolic or breaking down stage of age. So what is the true secret to maintaining a healthy dynamic life Supporting the anabolic process while fending off catabolic decline which needs to be addressed at the cellular level O olives worth) Origanox Oregano Extract-- Nature s premier peroxide free-radical eliminators Flamxyl Live Enzyme Blend and Bromyl-7--a blend of digestive and systemic enzymes Rejuvabolic Full Spectrum Antioxidant Blend--broad array of antioxidants target all five major classes of catabolic free radicals Organic gold standard potentiating nutrients--critical antioxidant cofactors naturally promote essential nutrient activity What is Cellular Inflammation and Why Should We Worry About It At one time inflammation was considered only present in tissues that were swollen painful or visibly inflamed. Now it is scientifically recognized that inflammation is more molecular and cellular. This subtle inflammation can go completely unnoticed and untreated for years but it is the most insidious of all the aging processes. An effective anti-aging effort must control all instances of the inflammation process. And the only way to effectively control aging at the cellular level is to address these three critical age-accelerating factors 1. Inflammation control 2. Oxidation control 3. Essential nutrient maintenance Nature s Plus Addresses AntiAging with the Naturally Therapeutic AgeLoss System Inflammation Control AgeLoss First Day targets all eight major classes of inflammation response molecules by countering the catabolic free radicals that contribute to the damaging effects of inflammation. AgeLoss First Day works the first day you take it improving the body s inflammation response whether you feel it or not and features Olive hydroxytyrosol--cardiovascular and cholesterol protection from over 12 mg hydroxytyrosol (over 35 fresh JULY 2015 WWW.VITAMINRETAILER.COM Oxidation Control AgeLoss Rejuvabolic delivers a uniquely calibrated array of antioxidants that address all five major classes of free radicals. AgeLoss Rejuvabolic powerfully helps the body to counter catabolic processes while nourishing and nurturing anabolic youthful vitality and features Each serving delivers a total ORAC value of more than 12 000 Proprietary patent-pending PentaTrol provides 250 mg trans-resveratrol per serving the amount in 365 glasses of red wine Key co-factors help the body to optimize the advantages of trans-resveratrol Available in bi-layered tablets or easy convenient great-tasting liquid Organic gold standard potentiating nutrients--critical antioxidant cofactors naturally promote essential nutrient activity Essential Nutrient Maintenance Powerful results can only be built on a solid foundation To maintain and optimize inflammation control and oxidation control one needs peak Essential Nutrient Maintenance. AgeLoss delivers with AgeLoss Men s and AgeLoss Women s Multis AgeLoss Men s Multi and AgeLoss Women s Multi are precisely crafted to fight the exact gender-specific catabolic factors that are most damaging to men and women. The most complete adult highpotency anabolic support multivitamin and mineral Natural forms of all nutrients come fully potentiated by a whole-food organic blend of nutrients with specific natural cofactors for optimal absorption and utilization Male Factors for Youthful Male benefits prostate and urinary tract health optimized sexual performance and muscle growth and development Female Factors for Youthful Female benefits menstrual and menopausal comfort breast urinary tract and thyroid health and optimized libido and energy And all AgeLoss naturally therapeutic formulas feature the synergistic combination of First Day and Rejuvabolic Since every body requires different nutritional support for specific organs and tissues the AgeLoss system provides unique formulas for every physiological need with 24 comprehensive structure function specific supplements including adrenal support sleep support thyroid support and more AgeLoss--Where Science and Nutrition Meet to Re-invigorate Life and Living To learn more about the naturally therapeutic AgeLoss System visit or call your Nature s Plus Sales Rep. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. VITAMIN RETAILER 39 2015 Product Sales Training for Retailers North American Herb and Spice P.O. Box 4855 Buffalo Grove IL 60089 Phone (847) 473-4700 (800) 243-5242 Fax (847) 473-4780 Email info Website Year Founded 1999 Dedication & Passion orth American Herb & Spice (NAH&S) brings the ultimate sources of whole food supplements to individuals seeking optimal health and wellness. The company is dedicated and passionate to supplying the best food nature has to offer while using ecological fair trade and sustainable methods. The company sources wild-crafted and organic herbs spices and fruits since research has proven all wildcrafted and organic plants are superior nutritionally to farm-raised conventional foods. Wild and organic botanicals make all the difference too since these growing conditions make for a plant with more vitality energy strength and powerful nutrients. N ingredients such as wild chaga mushroom sustainably harvested West African red palm oil natural whole-food vitamin and mineral complexes and sub-arctic wild berries that possess vast antioxidant powers. NAH&S has released a line of bone support products--BoneActiv oil and capsules. Utilizing the power of spices along with crude minerals from MCHC BoneActiv is ideal for bone support. In addition the company has released a full line of body care including shampoo conditioner toothpaste and mouthwash. History NAH&S has been making the best supplements in the industry since 1999. It all started with OregaMax and Oreganol and has branched off into harvesting wild-crafted organic ingredients from around the world. Services NAH&S offers exceptional customer service through its toll free number office and on its website and social media. Plus the company offers co-op advertising employee trainings and lectures about its products. Please call NAH&S for more information on in-store trainings or demos. Products The company s Oreganol P73 line of products was the first introduced and the original Mediterranean wild oregano oil in the North American market. Since then NAH&S has innovated products using rare and unique Quality Assurance NAH&S takes pride in being good manufacturing practice (GMP) certified chemical free and ecologically conscious. Every single batch that is produced for NAH&S is tested at the time of processing as well as the finished product stage with certificates of analysis. The company strives to bring its customers the most powerful supplements from mineral rich soils throughout the world. NAH&S farmers work closely with the company and the land to ensure harvest at the peak of ripeness rendering the best nutrition from the plant and to let the earth rest to prevent over-harvesting. The lands where NAH&S harvests its herbs spices and berries are protected from herbicides pesticides fungicides genetic engineering cell phone towers radiation and pollu- tion. Fair trade business practices are important to NAH&S and the company ensures its harvesters receive fair payment. NAH&S creates whole-food supplements to help nurture instead of hurt to protect the planet rather than destroy it and to respect the power of nature instead of relying on synthetic chemicals. NAH&S is dedicated to bringing the finest supplements to the public. The company s formulations are unique and exotic. They include berries from the most remote parts of Canada spices from pristine mineral-rich land and herbs from native tribes that exhibit exceptional powers. NAH&S is known for the powerful Oreganol and the same power and dedication is applied to all of its other 200-plus products. Exciting flavors deep rich colors and pure potency is what you will experience in every bottle. The uniqueness comes from the constant search for the rarest yet sustainable powerful and nourishing herbs spices berries and whole food ingredients you can find with minimal processing. You can always be sure the ripest wildest chemical-free wholefood plant sources in the world are used. NAH&S always gives you something special and you can be confidant the company cares for the health of every individual. Association Memberships NAH&S is a member of the TruLabel program and the Natural Product Association. Key Executives Judy Kay Gray President Ted Campdesuner Director of Client Services Dave Allen Sales Manager WWW.VITAMINRETAILER.COM JULY 2015 40 VITAMIN RETAILER 2015 Product Sales Training for Retailers NOW Foods 244 Knollwood Dr. Bloomingdale IL 60108 Phone (630) 545-9098 (888) 669-3663 Fax (630) 790-8019 Email sales Website Empowering People to Lead Healthier Lives OW Foods values and mission are very much aligned with those of its key customers--independent health food retailers. Although the company founded in 1968 by Elwood Richard has grown to become one of the industry s largest manufacturers NOW is still owned and run by the Richard family. The family ensures the company fulfills its original mission to provide value in products and services that empower people to lead healthier lives. Elwood Richard s core belief that high-quality health products should not be a luxury available only to the wealthy still shapes the company s policies today. N Products NOW s product categories include dietary supplements herbs pet supplements personal care essential oils natural foods and an array of natural sweeteners. According to SPINS data (April 2015) NOW is the No. 1 selling amino acid brand in the health food channel No. 1 in the miscellaneous category (CoQ10 ALA etc.) No. 2 in the sports nutrition category and NOW Solutions is No. 1 in Body & Massage Oils. NOW Foods introduced a new supplement label in March 2015 and will be rolling out the updated label throughout the year. The new label is more user-friendly contemporary and natural looking. There is a distinct color and image used for each product category creating a stronger shelf presence and making it easier for consumers to quickly discern the category to which a product belongs and for which condition or body system it s intended. NOW is also launching a new line of pet supplements. NOW Pets supplements are made with natural organic and non-GMO (genetically modified organism) ingredients and formulated under the guidance of renowned holistic veterinarian Dr. Barbara Royal. These high-quality supplements--including Joint Support Relaxant Omega-3 Joint Skin Coat and Lysine--address today s most common pet health concerns. NOW s essential oils have become very popular in recent years. They offer a large selection of pure essential oils organic essential oils and essential oil blends in addition to ultrasonic diffusers. From raw material selection to testing and processing every care is taken to ensure high-quality oils. Essential oils offer boundless versatility and can be used in a number of ways to enrich the quality of life. From aromatherapy and massage to personal care and household applications they can serve as wonderful additions to any home or lifestyle. Learn more here personalcare products aromatherapy . 16 000 analyses and tests each month. The company tests each of its incoming raw materials and ingredients inprocess ingredients and finished products and it tests to meet cGMP standards. NOW tests ingredients for these key attributes--identity purity potency and composition. Very few natural products manufacturers perform finished product testing in-house due to the exorbitant cost and investment required. This commitment to testing and meticulous quality assurance ensures that NOW products are screened for contaminants and adulterants labeled accurately and of the highest possible quality. Merchandising Tips Materials NOW offers an online training program designed exclusively for its retail customers in addition to an array of free tools designed to help them be more successful including signs shelf talkers educational brochures etc. Visit retailers to get started. NOW Solutions offers a free essential oil wood rack display for retailers that holds up to 60 bottles including testers. Seasonal essential oil recipe tear pads are also available for free. Research & Quality Every phase of the manufacturing process from the purchase and delivery of raw materials to the packaging and shipping of products follows strict procedures overseen by a highly trained experienced team of experts. NOW s state-of-the-art manufacturing facilities in Illinois and Nevada feature complete quality assurance and quality control systems and processes and both locations are GMP (good manufacturing practice)certified and Arated by the Natural Products Association (NPA). NOW performs more than Dos & Don ts Do be familiar with the laws regulating dietary supplements. Dietary supplements are allowed to impact the structure and function of the body such as supports joint health or supports heart health. Don t make drug or disease claims. Legally dietary supplements cannot claim to treat prevent or cure diseases. Do be able to explain how the dietary supplements industry is regulated because the unregulated myth appears in the media all the time. VITAMIN RETAILER 41 JULY 2015 WWW.VITAMINRETAILER.COM 2015 Product Sales Training for Retailers Redd Remedies 211 S. Quincy Ave. Bradley IL 60915 Phone (888) 453-5058 Fax (815) 614-2084 Support support Ordering Questions orders Product Information sales Website Balanced. Therapeutic. Trusted. By Dan Chapman Founder & CEO T hese words drive Redd Remedies passion to create holistic natural health and wellness solutions. We are committed to providing customers an effective selection of high-quality natural supplements. Redd Remedies products work quickly to deliver results and provide meaningful support for the entire body. Redd Remedies products are the culmination of years of work research and an uncompromising desire to offer the best products to its customers. My family founded the Sunrise Health Food store ( in 1961 in Roseland IL which started our longstanding relationship with the health food industry. We made a promise then that still holds true today--to help individuals put their health and lives in order. In 2005 we extended this promise by launching Redd Remedies--a leading natural health supplements provider with a holistic approach to wellness. The word redd means to put in order which is exactly what we do at Redd Remedies. We help you put your life as it relates to health in order. We have formulated 34 prod- ucts that are made for the body s overall health and wellness addressing condition-specific symptoms as well as core and peripheral issues. We source the finest quality herbs vitamins and minerals from trusted partners around the world and integrate the wisdom from all types of modalities resulting in powerful formulas that work quickly and effectively. We are proud to have many firsts to market the most recent of which is our non-GMO (genetically modified organism) Black Cherry flavored Soft Chew for Joint Health. Our once-daily soft chew provides results for the whole joint structure in as little as seven to 10 days And it tastes great too We are also excited about offering to the natural food industry our nonGMO Throat Drops containing six pure essential oils for the vapor effect and five herbal extracts in three amazing flavors Sweet Lemon Cherry and Cool Mint. Pain T4 hit the mark last year with four pain targets 1) Joints 2) Muscles 3) Stress 4) Brain. Now available in a 120-capsule size in addition to our 60-capsule and 12-capsule travel size. Other gluten-free condition-specific Redd Remedies products help address health concerns such as cardiovascular function (Heart Strong) blood pressure (120 80 Care) healthy circulation veins and arteries (Circulation VA) energy (TrueEnergy) sleep and anxiety (At Ease PM) thyroid function (Thyroid Strong) sinus (Adult Sinus) sinus blockage and the immune system (SinuZyme) mood (IN JOY) the nervous system (Nerve Shield) weight management (Crave Stop) memory and brain function (Brain Awakening) uric acid (Gouch ) urinary tract (UT Soothe with Probiotics) and respiratory function (Lung Care). Going beyond current cGMPs (current good manufacturing practices) Redd Remedies ensures its products conform to the highest natural quality by performing additional testing for pesticides heavy metals and gluten. Additionally Redd Remedies is a proud sponsor of the American Botanical Council American Herbal Products Association Natural Products Association and Autism Hope Alliance. At Redd Remedies we value our retailers. As a health food retailer myself I understand the pressures of running a health food store. We work hard to make partnering with Redd Remedies as one of your preferred brands as easy as possible. Health food retailers are (and have been for many years) changing the misconceptions that Americans have about what is healthy food teaching people how to live a healthy lifestyle--what to eat and why how to improve their health how to deal with tough health issues they are facing and doing it in a way that makes your customers feel cared for. For more information about Redd Remedies visit our website at Find us on Facebook and follow us on Twitter ( reddremedies). For training and support contact us at (888) 453-5058. WWW.VITAMINRETAILER.COM JULY 2015 42 VITAMIN RETAILER 2015 Product Sales Training for Retailers Scandinavian Formulas aliva is one of those things you don t appreciate until it is gone Saliva moistens the mouth and that moisture helps you talk eat swallow and digest your food and keeps your teeth and gums healthy. When the body fails to produce enough saliva the arising condition is called xerostomia or in every day language dry mouth. Dry mouth affects at least three out of every 10 adults in the U.S. Normal human salivary glands produce approximately four to six cups of saliva each day. When for different reasons the secreted amount of saliva drops significantly dry mouth symptoms develop quickly. 140 E. Church St. Sellersville PA 18960 Phone (214) 453-2507 Fax (215) 257-9781 Email info Website SalivaSure OTC Relief for Sufferers of Dry Mouth S Medical conditions such as Sjogren s syndrome lupus and diabetes How Does Dry Mouth Affect Quality of Life Decreased saliva production can cause bad breath enamel erosion tooth loosening gum disease difficulty eating speaking and sleeping. What Can You Do for Effective Relief Were it not for one OTC medication called SalivaSure manufactured by Scandinavian Formulas Inc. Sellersville PA the situation for a dry mouth sufferer would be pretty dismal. SalivaSure is steadily gaining product recognition in both the medical and dental communities. SalivaSure increases reduced salivary gland function as it dissolves slowly in the mouth without over-stimulating the salivary glands or causing tooth decay. Its unique formulation results in the secretion of natural saliva (water proteins salts enzymes and other important components). It also stimulates saliva in a controlled quantity because the impaired gland needs to operate at a functional rate for a long time. A gland with impaired function should not be pressed to work harder than necessary. SalivaSure tested a clinical study has been shown to not have any side effects or drug interactions. In cases of severe dry mouth up to one (1) lozenge per hour is recommended. risk for dry mouth symptoms. Patients suffering from decreased saliva production may have difficulty chewing or swallowing food and may develop nutritional deficiencies as a result. These patients are also at risk for developing tooth decay gum disease fungal infections and sores. Proactive dry mouth treatment is vital to prevent these outcomes. A study was devised to determine the effectiveness of SalivaSure lozenges in increasing saliva production initially and after one week of use in a group of eleven men and four women ages 21 to 60 years all of who presented with histories of dry mouth. Research Methods On the first day of testing subjects collected their saliva for one hour into a graduated cylinder. Subjects then ingested a SalivaSure lozenge and the saliva collection process was repeated. Subjects were supplied with SalivaSure lozenges for at-home use and took the lozenges as directed for the next week. On day eight subjects reported to the laboratory for reevaluation. Their saliva was collected for one hour into a graduated cylinder and they once again ingested a SalivaSure lozenge and recollected their saliva for one hour. How Does Dry Mouth Come About There are many reasons for dry mouth and they include The normal aging process Many daily activities such as speaking snoring and smoking Exposure to environmental irritants OTC (over-the-counter) and prescription medications Chemotherapy and radiation treatment Study Results The average amount of saliva collected after ingesting the SalivaSure lozenge on day one increased by 1 ml. On day eight the amount of saliva collected was 2 ml after ingesting the SalivaSure lozenge or twice the amount collected on day one. In addition one week after use SalivaSure lozenges average saliva production increased by 33 percent. Clinical Background of SalivaSure Depending on population studied an estimated 1 percent to 65 percent of people1 are affected by xerostomia commonly known as dry mouth. More than 1 100 prescription and OTC medications have the potential to cause dry mouth. Patients with chronic diseases such as diabetes HIV AIDS hypertension Sj gren s syndrome and hepatitis C are particularly at JULY 2015 WWW.VITAMINRETAILER.COM Conclusion SalivaSure lozenges are clinically proven to increase saliva production offering relief from dry mouth for patients suffering from or at risk for dry mouth. Reference 1 Pugliese Peter T. Clinical Study on SalivaSure Lozenges. April 7 2004. VITAMIN RETAILER 43 2015 Product Sales Training for Retailers Superior Source 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (800) 421-6175 Fax (323) 589-6667 Email information Website Featuring Under the Tongue Technology S uperior Source MicroLingual tablets are recognized as the only true soft-molded instant release dietary supplements on the market today. The company s proprietary methods utilize low-pressure hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins minerals and herbal formulas to support your customer s health in every way. Founder Ron Beckenfeld began distributing natural dietary products in 1969. Today the company continues to grow with more than 120 products now available. Superior Source Ensures the Quality of its Products Superior Source products are produced in a cGMP (current good manufacturing practice) compliant 100 000-square-foot manufacturing facility its high standards have earned the trust of the natural products community. The company s proprietary methods involve using LPH technology to create its unique instant dissolving tablets. Retailer Support Ongoing Sample Program Superior Source provides retailers with individual samples on an ongoing basis with every order. These product samples are very effective for demonstrating the MicroLingual delivery system in-store. Customers get to immediately experience the product. The program quickly builds brandloyalty. The company encourages sales staff and storeowners to try the samples as well. Firsthand experience is the best sales tool. Superior Source also provides comprehensive training educating retail staff to explain the difference between its MicroLingual tablets and other product lines. The company explains the unique advantage of this delivery method. What Sets Superior Source Products Apart From the Competition Superior Source is the only source of soft molded instant release tablets offering a diverse line of vitamins minerals and herbal formulas. The company s trade secret MicroLingual delivery system with its soft-molded tablets dissolve immediately resulting in quick and direct absorption. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. That ultimately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet. The company s soft-molded MicroLingual tablets contain no excipients and rely on a small amount of accia gum to hold them together. That results in a much more con-centrated product about a tenth the size and weight of an equivalent standard swallowed tablet. Superior Source s MicroLingual delivery system is ideal for a wide range of health goals including heart health energy and stress support antioxidant support healthy blood glucose healthy sleep cycles women s and men s health as well as infant and children s health. MicroLingual Tablets are Perfect for B-12 Delivery Superior Source instant dissolve MicroLingual dissolve immediately under the tongue resulting in quick and direct absorption. Held under the tongue nutrients are absorbed directly into the body resulting in an immediate B-12-vitamin boost. This concept is vital for vitamin B-12 supplementation. What Does the Future Hold for Superior Source We see a bright future for our versatile product line and the ease of use of our products. The MicroLingual system is ideal for everyone who hates to swallow pills and completely eliminates the need for messy liquids or sprays. MicroLingual products are extremely well suited for children and the elderly. Superior Source products do not need refrigeration and do not require water to swallow. The company sees these as major advantages going into a future where ease of supplementation is a critical factors for health and wellness. WWW.VITAMINRETAILER.COM JULY 2015 44 VITAMIN RETAILER 2015 Product Sales Training for Retailers Wakunaga of America Co. Ltd. What is Lucky 7 Men s Performance Formula Lucky 7 is a uniquely effective combination of herbs and nutrients specifically formulated to enhance a man s sexual health and desire. Taken on an ongoing basis numerous human studies suggest that the ingredients in Lucky 7 may improve the symptoms of erectile dysfunction and infertility. 23501 Madero Mission Viejo CA 92691 Phone (949) 855-2776 (800) 421-2998 Fax (949) 458-2764 Email krios Website Lucky 7 Men s Performance Formula nine and L-ornithine. After L-citSupplement Facts rulline is absorbed into the bloodServing Size 2 capsules stream it is transformed into Larginine. L-arginine is then conAmount Per Serving %DV verted to nitric oxide a potent vasodilator that enhances blood Zinc (Zinc Chelate) 5 mg flow. Clinical trials involving men with mild-to-moderate erectile Selenium (L-Selnomethionine) 100 mg dysfunction report increased nitric oxide levels and improved erectile 400 mg Codonopsis Lanceolate (root) hardness in more than 50 percent of those taking an L-citrulline supL-Citrulline 400 mg plement. Maca (Lepidium meyenii) is a 200 mg MACA 4 1 (root) Peruvian herb long used to boost endurance stamina and sexual Tribulus Terrestris 12 1 virility. It s also used to stimulate 90 mg (whole herb) both libido and pelvic blood flow. Earlier clinical trials report that 90 mg LongJack 4 1 (root) sexual desire among men taking maca improved after just eight Daily Value not established weeks of supplementation without affecting testosterone levels. Tribulus terrestris is a proerectile manifest itself as impotence and infertilherb shown to significantly increase ity. Numerous studies have found that serum levels of testosterone dihyinfertile men have lower levels of zinc in drotestosterone (DHA) their semen compared to men with norand dehydroepiandrosmal fertility. Fortunately several studies terone (DHEA) levels have shown that taking zinc supplewhen taken as a supplements can improve sperm count motiliment. In one of these ty and the physical characteristics of studies testosterone sperm. levels increased by as Selenium is another trace mineral that much as 52 percent. plays a key role in fertility and sexual Preliminary studies have desire. A growing number of studies found that because of have found that optimal levels of selenithe increase in testosum support healthy sperm motility and terone tribulus heightmay increase fertility. ens sexual behavior and increases intracavernous Who Should Take Lucky 7 Men s pressure. Performance Formula LongJack (Eurycoma Anyone suffering from the symptoms of longifolia) appears to mild-to-moderate erectile dysfunction directly enhance testosor men seeking to enhance their stamiterone production by na and sexual health. the Leydig s cells in the testes. It can help How Do I Take Lucky 7 Men s release testosterone from sex hormone Performance Formula binding globulin (SHBG) which Take one to two capsule(s) with a meal enhances bioavailability. Research twice a day. shows that it can lower SHBG by about 30 percent and increase testosterone These statements have not been evaluatlevels markedly. ed by the Food and Drug Administration. Zinc is an essential mineral needed to This product is not intended to diagnose treat cure or prevent any disease. maintain fertility. A zinc deficiency can VITAMIN RETAILER 45 What Makes Lucky 7 Men s Performance Formula Unique Lucky 7 is a synergistic blend of natural ingredients with a long tradition of use for enhancing male reproductive health including codonopsis lanceolata L-citrulline maca tribulus terrestris longjack zinc and selenium. These ingredients have been shown in numerous studies to boost testosterone levels and enhance desire in healthy men. Some of the ingredients have also been clinically shown to increase sperm count while improving sperm motility and semen volume. The inclusion of Lucky 7 in a man s daily routine provides safe and effective support for a healthy sex life. How Does Lucky 7 Men s Performance Formula Work Codonopsis lanceolata is a flowering botanical native to East Asia. It is thought to benefit the entire body by boosting strength increasing stamina and alertness rejuvenating the body and reducing stress. According to a study published in the Chemical & Pharmaceutical Bulletin codonopsis increases testosterone levels in men with low serum levels of the hormone. Additionally it has been found to improve total testosterone levels support healthy sperm production and accelerate the restoration of reproductive dysfunction. L-Citrulline is one of the three amino acids in the urea cycle alongside L-argiJULY 2015 WWW.VITAMINRETAILER.COM 2015 Product Sales Training for Retailers Xlear Inc. 723 S. Auto Mall Dr. P.O. Box 1421 American Fork UT 84003 Phone (801) 492-2100 Toll Free (877) 599-5327 Fax (801) 492-8011 (801) 492-8007 Website Simple Healthy Prevention X lear Inc. (pronounced clear ) began in 2000 after Alonzo L. Jones DO discovered the benefits of using xylitol in a nasal spray. Throughout his career he treated many patients who suffered from upper respiratory issues. With a desire to solve these problems he studied research particularly relating to xylitol and the peculiar ways it interacts with bacteria. He decided to incorporate xylitol into a simple saline nasal spray. It worked wonders for his patients upper respiratory health. The solution was patented and Xlear Inc. was created. With a variety of products for nasal and sinus care oral health and overall well-being Xlear Inc. is dedicated to simple healthy prevention. Products Xlear Nasal Care Xlear nasal care products incorporate the natural sweetener xylitol into a simple saline solution. Xylitol has an anti-adhesive quality preventing bacterial adhesion to the cell tissue. Because the bacteria are inhibited from sticking they have less effect on the body. Xlear is also hyperosmotic--it moisturizes and soothes nasal and sinus tissues. It is known to help with upper respiratory infections allergies and even asthma. Spry Dental Defense Xylitol is known for its oral health benefits in inhibiting tooth decay. The Spry Dental Defense System is built to help the consumer get the five exposures of xylitol a day that professionals suggest. Multiple exposures every day will slow bacteria s acid production and the formation of plaque. With a variety of toothpastes-- both with and without fluoride--two kinds of mints gum mouth rinse and even floss the Spry line of products is the most wellequipped system on the market to help the consumer have a clean healthy smile. XyloSweet and Lite&Sweet XyloSweet and Lite&Sweet are natural sweeteners made for the healthconscious consumer. XyloSweet is 100 percent xylitol in its natural form. It has a glycemic index of seven (compared to sugar s 85) and has 40 percent fewer calories than sugar. Lite&Sweet is a blend of xylitol and erythritol another natural sweetener. Lite&Sweet has a glycemic index of three and has 75 percent fewer calories than sugar. Both sweeteners can be replaced with sugar in a 1 1 ratio. Customer Questions interaction What is xylitol Xylitol is a natural sweetener. It is a sugar-alcohol taken from the woody parts of plants. Today xylitol is generally derived from corncobs or birch trees. Safe for pets Similar to other human foods like chocolate xylitol is not safe for pets especially dogs. GMOs Although some companies may get their xylitol from GMO corn the xylitol in Xlear Inc. products comes from non-GMO corn. Allergies to corn Because xylitol is derived from the corncob there are no problems with corn allergies. People who have corn allergies are generally allergic to the protein in the corn which is in the corn kernel. Corn vs. Birch Xylitol can be sourced from either plant. There is no difference in taste or quality between the two. Xlear Inc. sources its xylitol from corn because it is much more sustainable environmentally friendly and cheaper to produce. Research and Quality Assurance There are many studies dating back to the 1950s that show the oral health benefits of xylitol. In 1996 research was published that looked at past xylitol studies. This study found that of all the children tested there was a 42 percent decrease in ear infections in the children that chewed gum containing xylitol. This study also was the first to identify xylitol s anti-adhesion property. Since then there have been many studies which link xylitol to improved upper respiratory health and tooth decay prevention. Merchandising Tips Material Xlear Inc. products are non-GMO (genetically modified organism) and are safe to use by anyone. They have no link to allergies. Dos and Don ts Products containing xylitol are not considered drugs we cannot claim it prevents or cures anything. 46 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 2015 Product Sales Training for Retailers Hyalogic LLC 610 N.W. Platte Valley Dr. Riverside MO 64150 Phone (866) 318-8484 Fax (913) 422-9396 E-mail info Website Logical Solutions Using Hyaluronic Acid T he success of hyaluronic acid in developing Hyalogic s human joint product has been phenomenal and helped establish us as one of the leaders in the field of nutritional supplements. Hyaluronic acid is a versatile molecule that can help many parts of the body. By the time you reach age 50 your body is producing about half the amount of hyaluronic acid it did when you were younger. This decline is a major reason your joints are more likely to give you problems as you age. It s also one reason why your skin begins to wrinkle and sag. cess and offers Extensive training programs for your staff including seminars and in-store demonstrations Customer service and trained account managers Technical support hotline (866) 318-8484 Comprehensive website with product images advertising and sales materials available for download Demand generation programs to drive store traffic Local and national advertising Access to innovative new products Sample programs and displays Employee purchase program Hyalogic s Mission To improve extend and enhance human and animal lives through the development of innovative safe healthful and effective products. Hyalogic is committed to your suc- Top Products Some of Hyalogic s most popular products include Synthovial 7 Liquid Oral Hyaluronic Acid--earned Healthy Living People s Choice Award 2012 Episilk Pure Hyaluronic Acid Skin Serum--earned Better Nutrition Best of Natural Beauty Award 2012 Hylavsion--a comprehensive eye support nutrient with hyaluronic acid Hylarub--a moisturizing and soothing joint and muscle cream with hyaluronic acid Hyaflex--a liquid oral hyaluronic acid for dogs and cats Dr. Johns Toothpaste formulated with HA and Xylitol to support healthy gums Episilk Facial Scrub--a gentle moisturizing facial scrub with hyaluronic acid and exfo amber THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights September October Oct. Nov. 8 4 15 ad closing 9 1 15 ad closing 9 29 15 ad closing Expo East Show Issue Bonus distribution at the show. Special Report Nutrition for Healthy Aging 2015-2016 Annual Buyer s Guide & Industry Directory Our 2015 Media Planner Is Now Available At 2015-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Roy Kieffer at 719-358-9838 e-Mail RoyK Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 47 2015 Product Sales Training for Retailers Maximum Living 20071 Soulsbyville Rd. Soulsbyville CA 95383 Phone (800) 445-4325 Quality Supplements M aximum Living Quality Supplements was created in 1992 to meet an identified need in the market for high-quality mineral supplements. Once MineralRich was formulated it was an immediate success and the name became synonymous with quality in the nutritional supplement marketplace. Not only does MineralRich address critical mineral deficiencies it offers a significant boost of B-12 and biotin which makes MineralRich unique and sets it apart from any mineral supplement on the market today. MineralRich and MineralRich plus Aloe continue to be the company s top-selling products followed by Vita-Sprout Solu-C and maximum Living s GMO (genetically modified organism)-free Soy Protein Nutrition Bites. Maximum Living is launching a threeyear plan to reformulate current special- ty blends implementing cutting-edge ingredients improved levels of nutrients as well as optimizing ingredient sources. The first addition to this plan is the new MineralRich Concentrate delivering 70-plus essential pH-balancing macro and trace minerals along with 1 000 mcg of B12 (as methylcobalamin) biotin and extra magnesium. MineralRich Concentrate is gluten free certified vegan and there are no added sugars or preservatives. Just add tsp or 2.5 ml (two droppers) of MineralRich Concentrate to water juice or a smoothie to get a daily boost of trace minerals and B-12 in the most bioavailable form possible. Each 4-oz. bottle offers a six-week supply and is shipped with a small collar brochure providing customers with more information about the product at the shelf. For more information or to order direct call (800) 445-4325. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 SUPPLEMENTSCIENCE Specific Antioxidants for Specific Benefits By Gene Bruno MS MHS Chief Academic Officer Huntington College of Health Sciences he term antioxidant has become a mainstay in the lexicon of the natural products industry. Furthermore as I pointed out in an article last year from this same issue of Vitamin Retailer magazine over the past few decades the choices for nutraceutical antioxidants have increased exponentially as have the number of articles written about those nutraceuticals. It seems like every time we open our emails there s a new antioxidant super fruit being touted the best or most powerful antioxidant. My personal response to these emails is So what Even if a new super fruit nutraceutical is a powerful antioxidant what effects has it been shown to have in human beings In other words what specific benefits does the antioxidant offer and to what parts of our bodies This article will examine the role of some key antioxidants in relation to human health. T review the relationship between free radicals and antioxidants. When cells use oxygen to generate energy free radicals are created including reactive oxygen species (ROS) reactive nitrogen species (RNS) and others. At high concentrations they generate oxidative stress which can damage cell structures 1 which in turn may contribute to the development of leading degenerative diseases 2 3 as well as the process of aging itself. Conversely antioxidants produced by the body or obtained from food supplements act as free radical scavengers preventing and repairing damages caused by ROS and RNS thereby lowering the risk of degenerative diseases.4-8 In fact specific antioxidants can have specific benefits with regard to disease prevention. cent9 with no significant differences among the three doses of LA. This suggests that 600 mg daily day may be the maximum effective dose.10 Giving 600 mg to 1 200 mg oral or intravenous LA daily reduced symptoms of peripheral neuropathy in diabetics. LA improved symptoms such as burning pain numbness and prickling of the feet and legs. It also seems to improve objective measures such as ratings of nerve function decline and disability. Symptom improvement occurs within three to five weeks with oral and intravenous dosing.11-19 Doses lower than 600 mg daily have not been shown to be effective.20 Astaxanthin The cosmetic effects on human skin by 4 mg per day astaxanthin supplementation were demonstrated in a single blind placebo-controlled study21 using 49 U.S. healthy middle-aged women. Based upon dermatologist s assessment and instrumental assessment at week 6 compared to base-line initial values the results were more than a 50 percent VITAMIN RETAILER 49 Alpha Lipoic Acid In a four-week placebo-controlled study 72 type-2 diabetic patients received daily 600 mg 1 200 mg or 1 800 mg of LA orally. The results were improved insulin sensitivity by 25 per- Free Radicals & Antioxidants 101 Before jumping into the individual antioxidants let s take a moment to JULY 2015 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE reduction in fine lines and wrinkles about a 50 percent improvement in the moisture content of skin and more than a 50 percent improvement in skin elasticity. In addition self-assessment of patients indicated a reduction of skin roughness by more than 40 percent. tion of new mitochondria) in animal research 32 increasing the number of mitochondria by 20-30 percent in PQQ supplemented mice compared to PQQ deficient mice.33 PQQ has also been show in human research34 to improve tests of higher cognitive function when combined with CoQ10. The dose of PQQ used in virtually all human studies is 20 mg daily. diation. Researchers observed a significant 20 percent elevation of the sunburn threshold and a general reduction of UV-induced skin redness a significant reduction of sunburn cells and significant parallel reduction of lipoperoxide levels (i.e. free radicals).37 Another study using the same combination of antioxidants as described above but with 4.8 mg beta-carotene instead of 6 demonstrated a statistically significant increase in skin density (7 percent) and thickness (15 percent) after six and 12 weeks in the antioxidant group. Increases in skin density and thickness are measures of younger-looking skin. Likewise there was a statistically significant decrease in skin scaling and roughness after 12 weeks. Coenzyme Q10 Coenzyme Q10 (CoQ10) has been shown in multiple human studies to be effective in the prevention and treatment of various cardiovascular disorders.22 This includes angina and arrhythmias (abnormal heartbeat) in people who have had heart attacks 23 24 quality of life and various cardiac parameters in congestive heart failure 25-27 and a reduction in blood pressure in people with hypertension.28-31 These studies generally used at least 100 mg of CoQ10 daily. Beta-carotene In human research 35 30 mg day of betacarotene significantly improved facial wrinkles and elasticity in women. Likewise there was a significant increase in procollagen gene expression and decrease in UV damage-- showing that beta-carotene supplementation daily prevented and repaired photo-aging of the skin. Vitamin C Beta-carotene Vitamin E Selenium and Zinc A study38 with 4 447 participants (aged 45-60) examined the effects of daily supplementation with 120 mg vitamin C 6 mg beta-carotene 44.71 IU vitamin E 100 mcg selenium and 20 mg zinc. The results were better memory scores including verbal memory (only in subjects who were nonsmokers or who had low serum vitamin C concentrations at baseline) and executive functioning. Pyrroloquinoline Quinone (PQQ) PQQ stimulates activity in mitochondria (those parts of cells than generate ATP the energy currency of the body). In fact PQQ has been shown to stimulate mitochondrial biogenesis (the produc- Lycopene Beta-carotene Vitamin E and Selenium In a study 36 the combination of 6 mg lycopene 6 mg beta-carotene 15 IU vitamin E and 75 mcg selenium to reduce UV-induced damages in 25 healthy individuals exposed to UV irra- Grapeseed Extract Studies have shown that a specific water extract of grapeseed (MegaNatural BP) effectively reduced blood pressure in hypertensive individuals with 300 mg day 39 40 as well as reducing the oxidation of LDL-cholesterol. Other research41 42 has shown that 150-300 mg day of OPC from grape seed extract significantly reduced symptoms of venous insufficiency. In addition 150 mg of OPC day was shown to improve venous tone in people with widespread varicose veins. In addition 133-400 mg OPC day from grape seed extract was shown to be effective in reducing edema (i.e. water retention) in surgical patients 43 and people who regularly suffered from leg swelling in their work environments (due to prolonged sitting).44 An unrelated but interesting benefit is that 100 mg of grape seed extract before each meal reduced calorie intake by 4 percent in people who consumed 1 791 or more calories daily.45 Lutein and Zeaxanthin Lutein and zeaxanthin play a role in healthy visual development and functioning including the ability to efficiently 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 FAMILY OF PUBLICATIONS 20 Y ars Celebratingellence e of Exc Branch Out and Join VRM Media s 1995 2015 VR s Upcoming Issue Highlights September October Oct. Nov. 8 4 15 ad closing 9 1 15 ad closing 9 29 15 ad closing Expo East Show Issue Bonus distribution at the show. Special Report Nutrition for Healthy Aging 2015-2016 Annual Buyer s Guide & Industry Directory Our 2015 Media Planner Is Now Available At 2015-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Roy Kieffer at 719-358-9838 e-Mail RoyK Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP SUPPLEMENTSCIENCE absorb blue light.46 This function reduces the amount of blue light that reaches the critical visual structures of the eye may protect them from light-induced oxidative damage.47 Lutein is a predominant carotenoid in the central macula region of the eye.48 Furthermore epidemiological research49 found that people with the highest level of dietary lutein-zeaxanthin intake (about 2.5 mg day in a diet consisting of approximately 2 000 kcal) were half as likely to develop cataracts as people with low lutein-zeaxanthin. Other research has shown similar results.50 51 antioxidant alpha-lipoic acid A 3-week multicenter randomized controlled trial (ALADIN Study). Diabetologia 1995 38 1425-33. 14 Ruhnau KJ Meissner HP Finn JR et al. Effects of 3week oral treatment with the antioxidant thioctic acid (alpha-lipoic acid) in symptomatic diabetic polyneuropathy. Diabet Med 1999 16 1040-3. 15 Ametov AS Barinov A Dyck PJ et al. The sensory symptoms of diabetic polyneuropathy are improved with alpha-lipoic acid. Diabetes Care 2003 26 770-6. 16 Ziegler D Nowak H Kemplert P et al. Treatment of symptomatic diabetic polyneuropathy with the antioxidant alpha-lipoic acid A meta-analysis. Diabet Med 2004 21 114-21. 17 Negrisanu G Rosu M Bolte B Lefter D Dabelea D. Effects of 3-month treatment with the antioxidant alphalipoic acid in diabetic peripheral neuropathy. Rom J Intern Med 1999 37 297-306. 18 Zeigler D Schatz H Conrad F Gries FA Ulrich H Reichel G. Effects of treatment with the antioxidant alphalipoic acid on cardiac autonomic neuropathy in NIDDM patients. A 4-month randomized controlled multicenter trial (DEKAN Study). Deutsche Kardiale Autonome Neuropathie. Diabetes Care 1997 20 369-373. 19 Tankova T Cherninkova S Koev D. Treatment for diabetic mononeuropathy with alpha-lipoic acid. Int J Clin Pract 2005 59 645-650. 20 Sachse G Willms B. Efficacy of thioctic acid in the therapy of peripheral diabetic neuropathy. Hormone Metab Res Suppl 1980 9 105-7. 21 Yamashita E. The Effects of a Dietary Supplement Containing Astaxanthin on Skin Condition. Carotenoid Science. 2006 10 91-95. 22 Greenberg S Frishman WH J Clin Pharmacol (1990) 30(7) 596-608. 23 Greenberg S Frishman WH J Clin Pharmacol (1990) 30(7) 596-608. 24 Singh RB et al Cardiovasc Drugs Ther (1998) 12(4) 347-53. 25 Soja AM Mortensen SA Ugeskr Laeger (1997) 159(49) 7302-8. 26 Munkholm H Hansen HH Rasmussen K Biofactors (1999) 9(2-4) 285-9. 27 Sinatra ST Conn Med (1997) 61(11) 707-11. 28 Folkers K et al Res Commun Chem Pathol Pharmacol (1981) 31 129 40. 29 Langsjoen P et al Mol Aspects Med (1994) 15(Suppl) S265 72. 30 Digiesi V et al Molec Aspects Med (1994) 15(Suppl) S257 63. 31 Digiesi V Cantini F Brodbeck B Curr Ther Res (1990) 47 841 45. 32 Chowanadisai W Bauerly KA Tchaparian E Wong A Cortopassi GA Rucker RB. Pyrroloquinoline quinone stimulates mitochondrial biogenesis through cAMP response element-binding protein phosphorylation and increased PGC-1alpha expression. J Biol Chem. 2010 Jan 1 285(1) 142-52. 33 Stites T Storms D Bauerly K et al. Pyrroloquinoline quinone modulates mitochondrial quantity and function in mice. J Nutr. 2006 Feb 136(2) 390-6. 34 http pqq-info retrieved May 2 2012. 35 Cho S Lee DH Won CH Kim SM Lee S Lee MJ Chung JH. Differential effects of low-dose and high-dose beta-carotene supplementation on the signs of photoaging and type I procollagen gene expression in human skin in vivo. Dermatology. 2010 221(2) 160-71. 36 C sarini JP Michel L Maurette JM Adhoute H B jot M. Immediate effects of UV radiation on the skin modification by an antioxidant complex containing carotenoids. Photodermatol Photoimmunol Photomed 2003 19(4) 182-9. 37 Heinrich U Tronnier H Stahl W B jot M Maurette JM. Antioxidant supplements improve parameters related to skin structure in humans. Skin Pharmacol Physiol 2006 19(4) 224-31. 38 Kesse-Guyot E Fezeu L Jeandel C Ferry M Andreeva V Amieva H Hercberg S Galan P. French adults cognitive performance after daily supplementation with antioxidant vitamins and minerals at nutritional doses a post hoc analysis of the Supplementation in Vitamins and Mineral Antioxidants (SU.VI.MAX) trial. Am J Clin Nutr 2011 94 892 9. 39 Sivaprakasapillai B Edirisinghe I Randolph J Steinberg F Kappagoda T. Effect of grape seed extract on blood pressure in subjects with the metabolic syndrome. Metabolism. 2009 Dec 58(12) 1743-6. 40 Robinson M Lu B Kappagoda T. Effects of Grape Seed Extract in Subjects with Pre-Hypertension. Recent Advances in Cardiovascular Disease. 13th World Congress on Heart Disease. Vancouver B.C. Canada July 28-31 2007 239-242. 41 Thebaut JF Thebaut P Vin F. Study of Endotelon in functional manifestations of peripheral venous insufficiency. Gaz Med France 1985 92 96-100. 42 Delacrois P. Double-blind study of Endotelon in chronic venous insufficiency. La Revue De Med 1981 27 28 43 Pecking A Desprez-Curely JP Megret G. OPC (Endotelon) in the treatment of post-therapy lymphedemas of the upper extremities. Int l d Antiologie Toulouse France Oct 4-7 1989 69-73. 44 Sano A Tokutake S Seo A. Proanthocyanidin-rich grape seed extract reduces leg swelling in healthy women during prolonged sitting. J Sci Food Agric. 2013 Feb 93(3) 457-62. 45 Vogels N Nijs IM Westerterp-Plantenga MS. The effect of grape-seed extract on 24 h energy intake in humans. Eur J Clin Nutr. 2004 Apr 58(4) 667-73. 46 Halliwell B Gutteridge JMC. Free Radicals in Biology and Medicine. Third ed. New York NY Oxford University Press 1999. 47 Krinsky NI Landrum JT Bone RA. Biologic mechanisms of the protective role of lutein and zeaxanthin in the eye. Annu Rev Nutr. 2003 23 171-201. 48 Bone RA Landrum JT Fernandez L Tarsis SL. Analysis of the macular pigment by HPLC retinal distribution and age study. Invest Ophthalmol Vis Sci. 1988 29 843-849. 49 Lyle BJ Mares-Perlman JA Klein BE Klein R Greger JL. Antioxidant intake and risk of incident agerelated nuclear cataracts in the Beaver Dam Eye Study. Am J Epidemiol. 1999 May 1 149(9) 801-9. 50 Brown L Rimm EB Seddon JM Giovannucci EL Chasan-Taber L Spiegelman D Willett WC Hankinson SE. A prospective study of carotenoid intake and risk of cataract extraction in US men. Am J Clin Nutr. 1999 Oct 70(4) 517-24. 51 Chasan-Taber L Willett WC Seddon JM Stampfer MJ Rosner B Colditz GA Speizer FE Hankinson SE. A prospective study of carotenoid and vitamin A intakes and risk of cataract extraction in US women. Am J Clin Nutr. 1999 Oct 70(4) 509-16. Conclusion Although there are many more nutraceuticals I could address in this article (but didn t due to space limitations) the ones I presented here certainly demonstrate that specific antioxidants offer specific health benefits. Hopefully this information will help in determining which antioxidants may have the greatest value for individual needs. VR 1 Pham-Huy LA He H Pham-Huy C. Free Radicals Antioxidants in Disease and Health. Int J Biomed Sci. Jun 2008 4(2) 89 96. 2 Florence TM. The role of free radicals in disease. Aust N Z J Ophthalmol. 1995 Feb 23(1) 3-7. 3 Pham-Huy LA He H Pham-Huy C. Free Radicals Antioxidants in Disease and Health. Int J Biomed Sci. Jun 2008 4(2) 89 96. 4 Valko M Rhodes CJ Moncol J Izakovic M et al. Free radicals metals and antioxidants in oxidative stressinduced cancer. Mini-review. Chem. Biol. Interact. 2006 160 1 40. 5 Valko M Morris H Cronin MTD. Metals toxicity and oxidative stress. Curr. Med. Chem. 2005 12 1161 1208. 6 Parthasarathy S Santanam N Ramachandran S Meilhac O. Oxidants and antioxidants in atherogenesis an appraisal. J. Lipid Res. 1999 40 2143 2157. 7 Frei B. Reactive oxygen species and antioxidant vitamins. Linus Pauling Institute. Oregon State University. 1997 http f-w97 reactive.html . 8 Chatterjee M Saluja R Kanneganti S et al. Biochemical and molecular evaluation of neutrophil NOS in spontaneously hypertensive rats. Cell Mol. Biol. 2007 53 84 93. 9 Jacob S Rett K Henriksen EJ Haring HU. Thioctic acid--effects on insulin sensitivity and glucose-metabolism. Biofactors. 1999 10(2-3) 169-174. 10 Ziegler D. Thioctic acid for patients with symptomatic diabetic polyneuropathy a critical review. Treat Endocrinol. 2004 3(3) 173-189. 11 Ziegler D Hanefeld M Ruhnau K et al. Treatment of symptomatic diabetic polyneuropathy with the antioxidant alpha-lipoic acid A 7-month multicenter randomized controlled trial (ALADIN III Study). Diabetes Care 1999 22 1296-301. 12 Reljanovic M Reichel G Rett K et al. Treatment of diabetic polyneuropathy with the antioxidant thioctic acid (alpha-lipoic acid) A 2-year multicenter randomized double-blind placebo-controlled trial (ALADIN II). Alpha Lipoic Acid in Diabetic Neuropathy. Free Radic Res 1999 31 171-7. 13 Ziegler D Hanefeld M Ruhnau KJ et al. Treatment of symptomatic diabetic peripheral neuropathy with the 52 VITAMIN RETAILER References Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peer-reviewed publications. WWW.VITAMINRETAILER.COM JULY 2015 HEALTHYSHOPPER Lutein s Many Secrets B Y C R I S T I N A G O O D W I N Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 53 Answers 1.) b 2.) a 3.) c 4.) d 5.) a ackaged Facts found that by 2017 eye health supplement sales are expected to rise to 15.5 billion due to the prevalence of eye conditions such as age-related macular degeneration (AMD) coronary vascular disease (CVD) glaucoma cataract dry eye and general eyestrain among Baby Boomers and general consumers--with more than 12.4 million Americans aged 40 or older affected. A common component found in such supplements is lutein a natural carotenoid pigment synthesized by plants and microorganisms. It has antioxidant and anti-inflammatory components and is marketed to protect against ocular diseases such as AMD and to support eye health in general according to Memorial Sloan Kettering Cancer Center. Further dietary lutein may protect against DNA damage but this may be due to concomitant intake of other micronutrients. However preliminary evidence suggests that supplemental lutein may reduce biomarkers for CVD in healthy nonsmokers and increase serum lutein in patients with early atherosclerosis thereby regulating serum lipids and reducing inflammatory cytokines. The body does not produce lutein naturally therefore we need to obtain it through diet and supplements. Lutein is found in marigold flowers corn and dark-green leafy vegetables. Some examples include kale spinach winter squash cruciferous vegetables cabbage green beans yellow orange fruits mangoes papayas peaches and oranges in addition to egg yolk. To protect the eyes wear sunglasses and brimmed hats that protect from direct and reflected sunlight do not smoke and limit the intake of alcohol saturated fats and cholesterol. Be sure the diet contains 6-20 mg of elemental lutein per day either through food or a quality dietary supplement according to the MedOp Health Inc. website. Lutein deficiency can cause concern for consumers. Typically people do not experience negative side effects when P they use lutein supplements as directed. If one takes too much Test Your Knowledge of Lutein lutein or receives treatment with this 1.) By 2017 sales of eye health supplements are supplement for a expected to rise to ______. prolonged period of a.) 2 billion b.) 15.5 billion time it may build up c.) 175 million d.) 350 million in the bloodstream. High blood levels of 2.) What does AMD stand for . carotenoids--includa.) Age-related macular degeneration b.) Aging macular disorder ing lutein--may cause an unusual yelc.) Academy of Macular Degeneration d.) None of the above low discoloration of 3.) How much lutein should the diet contain per day the skin a condition called carotenodera.) 3-8 mg b.) 50-75 mg mia. Though caroten- c.) 6-20 mg d.) 31-45 mg odermia is a temporary side effect it 4.) What is the name of the condition of unusual yellow discolmay be embarrassing oration of the skin or bothersome. The a.) Ocular Disorder b.) CVD skin will return to its c.) Atherosclerosis d.) Carotenodermia natural color once the blood levels of 5.) When do our bodies naturally produce lutein lutein decrease and a.) Never b.) While sleeping return to normal c.) Always d.) When under stress according to According to a double-masked decreasing the risk of AMD and placebo-controlled randomized trial of cataracts. Newer evidence noted by lutein and antioxidant supplementation Memorial Sloan Kettering Cancer Center published in the journal Optometry suggests that lutein levels in the blood lutein may improve visual function alone may in fact protect against heart disor with other nutrients. ease. It has also been known to reduce In the Carotenoids in Age-Related the risk of skin cancer and sunburn. Eye Disease Study (CAREDS) an ancilIn addition a 2004 study in the lary study of the Women s Health Journal of Investigative Dermatology Initiative which followed 35 551 women found that lutein may reduce the for 10 years the intake of dietary lutein swelling of the tissue induced by UVB and cataracts was compared. Data radiation and inhibits the UV-induced showed higher dietary intakes of immunosuppressive effects in the lowlutein zeaxanthin and vitamin E from dose model even though no effect was food and supplements were associated seen in the high-dose model of UVwith significantly decreased risks of induced immunosuppression under the cataract. Clinical studies of patients takconditions utilized. The study found that ing lutein supplements or placebo are lutein accumulates in the skin with supneeded to determine if these protective plements and foods and decreases the effects were due to dietary lutein alone. production of ROS in skin following Other research has found that lutein UVR. Overall researchers concluded may support the immune system stop that lutein can protect the skin from UVDNA from mutating and stop the growth induced damage. of pre-cancerous cells as well as PRODUCTSPOTLIGHT Dental Demand BY CRISTINA GOODWIN A ccording to the Center for Disease Control (CDC) toothaches are the most common pain of the mouth or face reported by adults. Almost one of every four adults reports some form of facial pain in a six-month period and studies have reported that severe gum disease affects about 14 percent of adults aged 45 to 54 years. In addition signs and symptoms of soft tissue diseases such as cold sores are common in adults and affect about 19 percent of those aged 25 to 44 years. As for children under the age of 19 about one of five (20 percent) aged 5 to 11 years have at least one untreated decayed tooth and one of seven (13 percent) aged 12 to 19 years have at least one untreated decayed tooth. Listed below are a handful of natural products to support dental and oral health. Cold Sores & Herpes Dr. King s Cold Sores & Herpes (MSRP 19.99 2-oz.) homeopathic formula by King Bio (Asheville NC) addresses these dreaded symptoms fever blisters cold sores stinging tingling itching burning and skin eruptions that gradually become fluid-filled sources of pain and embarrassment associated with the herpes simplex virus. The product utilizes a bio-energetically enhanced pure water base citric acid and potassium sorbate. Dr. King has used this formula prophylactically (to prevent outbreaks) which worked well with his patients. For more information call (800) 543-3245 or visit Probiotic Lozenges Nature s Plus Adult s Dental Care Probiotic Lozenges contain live M18 probiotic cells L. acidophilus vitamin D3 and calcium for strong teeth. In addition the lozenges include CoQ10 for healthy gums and a targeted whole-food blend of natural toothfriendly nutrients--the dental herbal complex--that contains spinach fig broccoli and date extracts. The lozenges are sugar free vegetarian and hypoallergenic are formulated with xylitol to replace common sugars and reduce tooth decay and are available in a natural peppermint flavor (MSRP 28.85 60-ct.). For more information call (800) 645-9500 or visit Dry Mouth Relief Scandinavian Formulas Inc. (Sellersville PA) offers SalivaSure lozenges a product gaining recognition in both the medical and dental communities. SalivaSure increases reduced salivary gland function while slowly dissolving in the mouth without over-stimulating the salivary glands or causing tooth decay. Its unique formulation results in the secretion of natural saliva (water proteins salts enzymes and other important components). Also it helps stimulate saliva in a controlled quantity since the gland needs to functional over time (MSRP 9.95 90-ct.). For more information call (215) 453-2507 or visit Toothpaste With Minerals Nevada-based Coral LLC offers Coral White toothpaste formulated with EcoSafe ionic minerals from above-sea coral. It is free of fluoride synthetic colors and sodium lauryl sulfate (SLS). The toothpaste helps to shift the mouth s pH to alkaline and neutralize bacterial acids to decrease decay aiding gum care and helping to prevent cavities and whiten teeth all while freshening breath. It contains hydrogen peroxide to whiten enamel and echinacea goldenseal American ginseng and Ginkgo biloba botanicals. It is available in tea tree spearmint or peppermint oils. The suggested retail price is 6.95 for a 6-oz. tube and 2.99 for a travel-sized 1-oz. tube. For more information call (800) 882-9577 or visit Gentle Mouth Rinse Utah-based Trace Minerals Research offers the non-GMO (genetically modified organism) ConcenTrace Mineral Mouth Rinse a gentle rinse that helps to promote dental health fresh breath and a clean feeling the natural way. It s made with ConcenTrace ionic trace minerals colloidal silver and peppermint essential oil for a fresh taste. This unique blend helps maintain healthy teeth and gums and has a pH balancing effect to help fight bad breath for superior dental health. The product is certified vegan and free of alcohol and gluten ( 10.99 for a 16-oz. bottle). For more information call (800) 624-7145 or visit WWW.VITAMINRETAILER.COM JULY 2015 Cooling Gels Terry Naturally from EuroPharma Inc. (Green Bay WI) offers Cool Mint Breath Gels for clean fresh breath. The all-natural product contains oil of peppermint (Mentha piperita) and no sugar or artificial ingredients. The minty gels provide fresh breath without sugar or artificial ingredients. Just chew one soft gel or let it dissolve in the mouth for the mint to go to work and the breath-stressors of the day are gone. The suggested retail price is 9.95 for 45 soft gels. For more information call (877) 575-5155 or visit 54 VITAMIN RETAILER Dental Defense Xlear Inc. (American Fork UT) offers its Xlear Spry Dental Defense System for allaround dental care. The system includes Spry Toothpaste (with and without fluoride) Spry Mints Spry Gems Spry Stronger Longer Chewing Gum Spry Chewing Gum Spry Oral Rinse Spry Moisturizing Mouth Spray Spry Dental Floss Spry Bamboo Toothbrushes Spry Kid s Tooth Gel and Spry Kid s Toothbrush. The Spry Dental Defense system uses xylitol to promote oral health. Xylitol helps inhibit bacteria from sticking to teeth and tissue resulting in better oral health. For more information call (877) 559-5327 or visit JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 55 HEALTHANDNUTRITION Depressive Answers to Natural Mood By Cheryl Myers he prevailing myth is that our intellect is in the driver s seat and with strength of will we can overcome mood. In fact the opposite is true. Mood colors our perceptions and strongly influences our reactions. While it is true that with effort people can learn to better manage their moods and develop coping mechanisms if the mood is strong enough intellect alone is rarely enough. For example if you are in a sour mood because your team just lost a game you may well be able to talk yourself into a better place and put it in perspective. But if your mood is also fueled by neurochemical imbalances in the brain and or hormonal imbalances in the thyroid or adrenal gland it becomes a much more complex and difficult situation. Because of the myth that intellect trumps mood people with serious mood disorders can be marginalized as weak or out of control. Mood disor- T ders are diseases that impair thinking and behavior. Physical changes are occurring that disrupt normal brain functioning. Telling a person with depression to cheer up is like telling a person with a broken leg to get up and jog. They are physically incapacitated. Understanding the physiological basis of mood disorders improves treatment and reduces negative stereotyping. Depression As a practitioner after evaluating for hormonal influences due to thyroid and or adrenal dysfunction my next consideration is what else might be interfering with proper brain function. Recent research has found that in depression especially major depression inflammation is a significant factor. Inflammation changes the nature of how cells interact with each other how neurotransmitters function how long brain cells work before they self- destruct and how many new brain cells are created each day. For decades mind-body workers have argued that pervasive negative emotions especially stress create physiological changes in the body. Now mainstream research is validating and exploring those connections. Studies at Cork University Hospital and College in Ireland found that chemical stress responses from the hypothalamic-pituitary-adrenal (HPA) axis encourage the release of inflammatory cytokines that have a detrimental effect on the brain and behavior. This is a much more complex set of factors than the previous brain chemistry only model. Unhealthy learned responses to stressors early in life can lead to a pattern that virtually guarantees inflammatory activity in the brain. For example negative emotions often spur indulgence in unhealthy foods that give a fleeting sensation of pleasure. WWW.VITAMINRETAILER.COM JULY 2015 56 VITAMIN RETAILER An unhealthy diet--including the lack of omega-3 fatty acids healthy whole foods and sources of high fiber-- increases inflammation as junk food is ingested at ever higher levels. However this is reversible with better eating habits. A study published in the American Journal of Clinical Nutrition found that men randomized to consume eight servings of fresh fruits and vegetables per day showed reduced levels of C-reactive protein compared to men with a low intake of carotenoid-rich foods. Since stressors of various kinds elevate inflammatory markers an effective natural intervention needs to include supplements that dramatically reduce inflammation that either can work in tandem with prescriptions or on their own. Finding an effective long-term and natural therapeutic agent--whether as a stand-alone or add-on therapy--has been difficult. While St. John s wort (Hypericum perforatum) has solid studies supporting its use in cases of mild and moderate depression it hasn t been found as effective for those with major depressive disorder. However current research has validated some supplements for antidepressant activity in more difficult cases. The two supplements with some of the most compelling scientific investigation for reductions in inflammation and improvement in brain function are curcumin (extracted from the herb turmeric) and omega-3 fatty acids from fish--EPA and DHA. effects of stress and depression. It reduces inflammatory markers in the bloodstream that travel to the brain and it prevents low levels of serotonin noradrenaline and dopamine. Additionally laboratory research shows that curcumin promotes neurogenesis (brain cell formation). An unhealthy diet--including the lack of omega-3 fatty acids healthy whole foods and sources of high fiber--increases inflammation as junk food is ingested at ever higher levels. The research on curcumin and depression is escalating. In a search of the electronic database of the National Institutes of Health (NIH) Institute of Medicine there are 77 studies found when searching for curcumin and depression. Interestingly the studies using doses of 1 000 mg per day in studies of standard curcumin did not show much impact but in studies of two types of enhanced-absorption curcumin highly significant results were observed. In a randomized controlled clinical study of curcumin and individuals with major depressive disorder (MDD) compared the efficacy and safety of high absorption BCM-95 Curcumin (curcumin blended with turmeric essential oils to boost absorption) versus the prescription anti-depressant drug fluoxetine (one brand name is Prozac) was examined--alone and in combination. The highest proportion of response measured by the HAMD-17 was in the group using the combination of fluoxetine and BCM-95 Curcumin at 77.8 percent. Interestingly the single-therapy groups scored almost exactly the same with fluoxetine at 64.7 percent and BCM-95 Curcumin at 62.5 percent--numbers so close that the data is not statistically significant from one another. There are two important conclusions from the result of this study. First in this study BCM-95 Curcumin worked as well as the prescription drug fluoxetine in terms of the measurable changes in the HAMD-17 score from baseline to six weeks of treatment. Second this study provides the first human clinical indication that BCM-95 Curcumin may be used as an effective and safe treatment for patients with MDD without causing significant adverse effects. This study was quickly followed with two more published human studies on this type of curcumin and depression validating the power to address MDD. Another study looked at enhanced absorption curcumin with piperine an extract of black pepper. The researchers did not compare this form of curcumin to antidepressant medication instead it was an examination of the power of curcumin to work with these drugs for enhanced effects in MDD. This six-week study used a dose of 1 000 mg curcumin piperine per day and found that the group using both the herb and drug together had measurably better improvements in the level of their depression than the group using the drug alone. Omega 3s Omega-3s are critical to a healthy brain. DHA and phospholipids make up a great deal of our brain. The brain itself is about 60 percent fat--about 15 to 20 percent of is DHA. The brain needs phospholipids and DHA to develop properly and age well so I think it is important to incorporate phospholipids with omega-3 fatty acids. Krill oil does this as does a patented salmon extract from France developed by a process called vectorization. These fats help protect the brain and the way it functions. Consider this in-vitro study published in the Journal of Neurochemistry for instance. In it researchers pre-treated neuronal cells with DHA from a salmon-sourced phospholipid-bound omega-3 for 48 hours before exposing these cells to soluble oligomers of amyloid-beta peptide which are known to cause the brain cell damage associated with Alzheimer s and other brain disorders. DHA greatly increased neuron (brain cell) survival and reduced damage. The researchers VITAMIN RETAILER 57 Curcumin Turmeric is an incredibly useful herb. It is an excellent spice used in yellow curries and many southeast Asian dishes. It is a natural dye used for cloth and for foods. Turmeric also contains one of the most powerful natural medicines in the world--curcumin. Yet there is very little curcumin in turmeric--only about 2 to 5 percent of the spice is curcumin. That is why the important medical studies have focused on curcumin extracted from turmeric. It is virtually impossible to achieve medicinal levels of curcumin in the body using turmeric. Curcumin has well-noted antiinflammatory ability. It has been used to heal stress mania and other depression-like conditions for centuries. Curcumin reverses the physical JULY 2015 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION concluded that such neuroprotective effects could be of major interest in the prevention of Alzheimer s and other neurodegenerative diseases. There are many studies showing the importance of omega-3s brain health and mood An Australian review found that DHA improves the blood flow in the brain when you perform cognitive tasks regulates the way that blood sugars are used in the brain and reduces inflammation and oxidative stress. A German study is investigating the deficiencies of omega-3s in elite endurance athletes where the cardiovascular system takes an extreme workout and where keeping positive mental outlooks are crucial to performance. Italian clinical study examined the effect of omega-3s on quality of life phospholipids profile and effects on depression in elderly female volunteers. At the end of only eight weeks the participants reported significant improvements in depression and overall quality of life. Since the omega-3s modified the phospholipid profiles in the brain it follows that having phospholipids as part of your omega-3 supplementation can offer important support in depression and other mood disorders. A Portuguese study found that the natural layer of phospholipids in the brain is altered by chronic unpredictable stress (as are glutathione ratios). The researchers concluded that phospholipid levels may be used as markers of depression because of the way they physically affect the brain. In similar research at Columbia University researchers found that low DHA levels tended to correspond with increased anxiety levels and negative mood. There are a variety of ways to deliver omega-3 fatty acids besides eating more cold water fatty fish. There are many brands and types of krill fish and calamari (squid) oils as well as the salmon vectorization process mentioned earlier. Of these only krill and a vectorized salmon extract also provide the much needed phospholipids necessary for brain health though all deliver EPA and DHA. About one in 10 Americans report symptoms of depression and the causes can be as varied as the individ58 VITAMIN RETAILER uals reporting them. Some integrative physicians believe that the epidemic of inflammation in the U.S. due to a variety of factors is behind the increased incidence of many kinds of mood disorders especially depression. Unfortunately many of the current therapeutic drugs for depression may only be effective and safe in the short term. When taken long term these medications may cause sedation weight gain loss of libido and or sexual pleasure and even physical sensations of numbness or pain. Finding natural interventions that together create and effective protocol for depression should be the first step in regaining the energy focus and happiness lost to these devastating mood disorders. However remember that depression is a serious sometimes life-threatening mood disorder and people with depression should seek the advice of a professional to help them develop a protocol that works for them. This is especially true of individuals considering suicide or self-harm. It only takes a moment s lapse into despair to commit suicide and pausing and talking to someone can sustain a person until they can get help. If any of you are experiencing this level of pain please know that as your brain heals you will feel better. If you need help the National Suicide Prevention Lifeline is staffed 24 hours a day seven days a week with both English and Spanish speakers. That number is (800) 273-8255 or VR References Sanmukhani J Satodia V Trivedi J Patel T Tiwari D Panchal B Goel A Tripathi CB. Efficacy and Safety of Curcumin in Major Depressive Disorder A Randomized Controlled Trial. Phytother Res. 2013 Jul 6. doi 10.1002 ptr.5025. Panahi Y Badeli R Karami GR Sahebkar A. Investigation of the efficacy of adjunctive therapy with bioavailability-boosted curcuminoids in major depressive disorder. Phytother Res. 2015 Jan 29(1) 17-21. doi 10.1002 ptr.5211. Epub 2014. Aug 4. Lopresti AL Maes M Maker GL Hood S Drummond PD. Curcumin and major depression A randomised double-blind placebo-controlled trial investigating the potential of peripheral biomarkers to predict treatment response and antidepressant mechanisms of change. European Neuropsychopharmacology. Dec. 5 2014. Lopresti AL Maes M Maker GL Hood S Drummond PD. Curcumin for the treatment of major depression A randomised double-blind placebo controlled study. J Affect Disord. 2014 167 368-375. Watzl B et al. A 4-wk intervention with high intake of carotenoid-rich vegetables and fruit reduces plasma Creactive protein in healthy nonsmoking men. Am J Clin Nutr. 2005 11 1052 1058. O Connor TM O Halloran DJ Shanahan F. The stress response and the hypothalamic-pituitary-adrenal axis from molecule to melancholia. QJM. 2000 93(6) 323-33. Depression. Available at features dsdepression . Accessed June 3 2015. Overstreet DH Keung WM Rezvani AH Massi M Lee DY. Herbal remedies for alcoholism promises and possible pitfalls. Alcohol Clin Exp Res. 2003 Feb 27(2) 177-85. Goel A Kunnumakkara AB Aggarwal BB. Curcumin as Curecumin from kitchen to clinic. Biochem Pharmacol. 2008 Feb 15 75(4) 787-809. Hatcher H Planalp R Cho J et al. Curcumin from ancient medicine to current clinical trials. Cell Mol Life Sci 2008 65 1631-1652.). Kulkarni S Dhir A Akula KK. Potentials of curcumin as an antidepressant. Scientific World Journal. 2009 9 123341. Xu Y Ku BS Yao HY Lin YH Ma X Zhang YH Li XJ. Antidepressant effects of curcumin in the forced swim test and olfactory bulbectomy models of depression in rats. Pharmacol Biochem Behav. 2005 82(1) 200-6. Li YC Wang FM Pan Y Qiang LQ Cheng G Zhang WY Kong LD. Antidepressant-like effects of curcumin on serotonergic receptor-coupled AC-cAMP pathway in chronic unpredictable mild stress of rats. Prog Neuropsychopharmacol Biol Psychiatry. 2009 33(3) 43549. Florent S Malaplate-Armand C Youssef I et al. Docosahexaenoic acid prevents neuronal apoptosis induced by soluble amyloid-beta oligomers. J Neurochem. 2006 Jan 96(2) 385-95. Rice SM et al. Youth depression alleviation the Fish Oil Youth Depression Study (YoDA-F) A randomized double-blind placebo-controlled treatment trial. Early Interv Psychiatry. 2014 Aug 13. doi 10.1111 eip.12166. [Epub ahead of print]. von Schacky C Kemper M Haslbauer R Halle M. Low Omega-3 Index in 106 German Elite Winter Endurance Athletes - A Pilot Study. Int J Sport Nutr Exerc Metab. 2014 Sep 8. Rondanelli M et al. Long chain omega 3 polyunsaturated fatty acids supplementation in the treatment of elderly depression effects on depressive symptoms on phospholipids fatty acids profile and on health-related quality of life. J Nutr Health Aging. 2011 Jan 15(1) 3744. Faria R et al. Alterations in phospholipidomic profile in the brain of mouse model of depression induced by chronic unpredictable stress. Neuroscience. 2014 Jul 25 273 1-11. Liu JJ et al. Omega-3 polyunsaturated fatty acid (PUFA) status in major depressive disorder with comorbid anxiety disorders. J Clin Psychiatry. 2013 Jul 74(7) 732-8. doi 10.4088 JCP.12m07970. Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. WWW.VITAMINRETAILER.COM JULY 2015 NATURALMEDICINE with Dr. Michael Murray Promoting Breast Health Dealing with fibrocystic breast disease reduces the risk for breast cancer. B Y M ICHAEL T. M URRAY ND B reast cancer is a major fear for many women these days. The fear comes from the fact that many have watched someone close to them succumb to this disease and or its treatment. Fortunately there is much that can be done through diet and lifestyle to dramatically reduce the risk of breast cancer. One of the risk factors for breast cancer is fibrocystic breast disease (FBD). Though it is not as significant a factor as the major breast cancer risk factors family history early onset of menstruation (menarche) and late or no first pregnancy. It does carry with it increased risk and is a major reason why many women are subjected to mammograms as the lumps of FBD often cannot be easily distinguished from breast cancer. FBD does provide some additional insight on how a woman can reduce her risk of breast cancer. The Importance of Dietary Fiber and Probiotics in Breast Health Breast disease both breast cancer and FBD has been linked to low fiber diet and constipation. In one interesting study published over 40 years ago in the medical journal The Lancet researchers noted an association between abnormal cell structure from breast cells in nipple aspirates of breast fluid and the frequency of bowel movements women that had fewer than three bowel movements per week had a risk of FBD that was 4.5 times greater than women having at least one a day. This association is probably due to the absorption of gut-derived toxins and a less than ideal bacterial flora in the JULY 2015 WWW.VITAMINRETAILER.COM large intestine transforming various toxic metabolites including carcinogens and mutagens. The take a way message is to promote effective elimination and detoxification by keeping things moving. A high fiber diet is critical in this goal. One of the key ways in which the body gets rid of toxic chemicals as well as hormones like estrogen is by attaching glucuronic acid to them in the liver and then excreting this complex in the bile. Betaglucuronidase is a bacterial enzyme that uncouples (breaks) the bond between the excreted estrogen and glucuronic acid. When beta-glucoronidase breaks the bond the freed estrogen is available to be reabsorbed back into the body instead of being excreted. An elevated beta-glucuronidase activity is associated with an increased risk for various cancers particularly hormone-dependent cancers like breast and prostate cancer as well as in colon cancer. There are some very easy ways to reduce the activity of this bacterial enzyme and increase the excretion of estrogen. A very simple yet effective way is to increase the intake of high fiber foods especially vegetables and legumes. Women on a vegetarian diet excrete two to three times more estrogens than women on an omnivorous diet who also reabsorb more estrogens. Furthermore omnivorous women have 50 percent higher average level of free estrogen reabsorbed from the intestinal tract. This difference is most likely due to the higher fiber intake of the vegetarian diet. A higher intake of dietary fiber is asso- ciated with a more favorable gut flora. In women with FBD or concerned about breast cancer recommending a high quality probiotic is very much indicated. Probiotic supplementation has been shown to lower the activity of beta-glucuronidase and may also help improve bowel function as well. Two very important goals in promoting breast health. The recommended dosage is 5 to 12 billion colony-forming units (CFU) of Lactobacillus and or Bifidobacteria sp. daily. Increase Phytoestrogens Vegetarian diets are also high in phytoestrogens that are able to bind to the same cell receptors as the estrogen your body produces. That s a good thing because when phytoestrogens occupy the parking places estrogen can t produce effects on cells. By competing with estrogen phytoestrogen causes a drop in estrogen effects and are thus sometimes called antiestrogens. Great sources of phytoestrogens include soy and soy foods ground flaxseeds and nuts and seeds. In fact taking 1 tablespoon of ground flaxseeds daily is a very good recommendation for breast cancer prevention and breast health. Fish Oils Fish oils provide the long chain omega-3 fatty acids EPA and DHA. Women with the highest ratio of the long-chain omega-3 fatty acids EPA and DHA to omega-6 fatty acids (the omega3 omege-6 ratio) had a 67 percent reduced risk of breast cancer making it VITAMIN RETAILER 59 NATURALMEDICINE with Dr. Michael Murray one of the most powerful nutritional factors in preventing breast cancer. Take 1 000 to 3 000 mg of EPA DHA from a high quality fish oils. version of estrogen from cancer-producing forms to non-toxic breakdown products. Adding one or two servings daily of cooked cruciferous vegetables to the diet or taking supplements containing IC3 (400 mg daily) or DIM (2 mg kg day) shifts the ratio from bad to good estrogen breakdown products. depression irritability etc.). The usual dosage of chaste berry extract (often standardized to contain 0.5 percent agnuside) in tablet or capsule form is 175 to 225 mg daily. Cabbage Family Vegetables Cabbage family vegetables such as broccoli cauliflower cabbage and kale contain anticancer phytochemicals known as glucosinolates that are potent stimulators of natural detoxifying enzymes in the body. Studies have shown that increasing the intake of cabbage family vegetables or taking the chief glucosinolates indole3-carbinol (I3C) or DIM as a dietary supplement significantly increased the conTable 1. Dietary factors in breast cancer Final Comment Another key recommendation for breast health is to drink more green tea or take a green tea extract. Population-based studies have shown green tea consumption reduces breast cancer risk. For example studies have suggested that breast cancer rates are lower in Japan in part because people there typically drink about three cups of green tea daily. To achieve the same degree of protection from supplements containing green tea extract would mean taking a daily dose of 300 to 400 milligrams. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit Factors that may increase risk Meats Total fat Saturated fats Dairy Refined sugar Total calories Alcohol Vitex Agnus-Castus (chasteberry) One of the most useful herbal remedies for breast health is vitex. The evidence in the treatment of FBD has been reported in both randomized and non-randomized studies. In one study 1 634 women with FBD after three months of treatment with vitex 81 percent of patients rated vitex as a Factors that may lower risk good or very good treatFish ment for FBD. The use of Whole grains vitex for women is Soy and other legumes often Cabbage reserved for those who are Vegetables also showing Nuts other signs of PMS (mood Fruits swings 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2015 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Children s Apothecary WASHINGTON NJ--David Winston RH(AHG) company founder and clinical herbalist at Herbalist & Alchemist developed comprehensive kits as selected solutions for common concerns. The kits are conveniently packaged and contain detailed usage guidance. Newly added is a kit for little one s concerns. The alcohol-free products include Healthy Kid s Compound (MSRP 44.95 four 1-oz. bottles) to support healthy immune function Kid s Calmpound to balance healthy nervous system function Kid s Tummy Relief to promote healthy digestion and Astragalus Glycerite which also supports healthy immune function. For more information call (800) 611-8235 or visit Pain Away RHINEBECK NY--MyPainAway product line by Topical BioMedics Inc. now includes the new MyPainAway Fibro Cream a patented topical treatment for pain caused by fibromyalgia. The product addresses the aches and pains of fibromyalgia and it helps the body rid itself of excess toxins and fluids from the source of the pain according to the company. It is formulated with natural biomedicines and does not contain parabens petroleum or other harsh chemicals and is free of counter irritants such as camphor capsaicin and menthol. MyPainAway Fibro Cream (MSRP 14.99 3-oz. tube) has no odor or grease and it easily absorbs into the skin. For more information call (845) 871-4900 ext. 1115 or visit Fertility & Lactation PROVIDENCE RI--Premama is now offering the supplements Fertility and Lactation. Fertility (MSRP 15.99 28 packets) provides natural reproductive support and is formulated with MyoInositol which is clinically shown to help improve ovulatory function and egg quality. Fertility also includes folic acid to support prenatal health and is gluten free non-GMO vegan and has zero taste so it can be mixed with water or non-carbonated beverages or blended into a smoothie. Lactation (MSRP 16.99 28 packets) provides natural lactation support and is formulated with fennel seed fenugreek and blessed thistle to help boost milk production. It also includes folic acid vitamin D3 and calcium for added breast milk nutrition. Lactation is gluten free non-GMO vegetarian and offers a natural berry flavor. For more information call (401) 383-0299 or visit BeanStalks BOONTON NJ-- Mediterranean Snacks offers BeanStalks (MSRP 2.99-3.49 per 3.5-oz. bag) a new snack with giant crunch made from nutritious beans. BeanStalks offer a fun flavorful blend of taste with crunchy tube texture delivered in a better-for-you plant based natural snack. The No. 1 ingredient in BeanStalks is beans which are packed with nutrients and protein. BeanStalks are bite-size glutenfree snacks that have no GMOs (genetically modified organisms) or trans fats. For more information call (973) 402-2644 or visit Honey With Lemon HAYWARD CA--Ginger Honey Crystals with Lemon from Price of Peace Enterprises Inc. is a delicious instant tea. The product is a line extension to the original Ginger Honey Crystals. The original is the No. 1 selling Instant Tea & Powdered Drink Mix (Bags) according to SPINS (Last 52 weeks April 19 2015). The new lemon-flavored version is refreshing and tastes great as an iced tea. The crystals dissolve easily in water and are a convenient way to have ginger available whenever needed. Ginger is known to comfort and calm the stomach. (MSRP 4.99 10-ct. box). For more information call (800) 732-2328 or visit Avocado Oil Spray SAN DIEGO CA--Chosen Foods healthy high smoke point avocado oil is bottled in an all-natural spray. Air pressure technology eliminates the need for chemical propellants and other harmful ingredients. With the 100% Pure Avocado Oil Spray (MSRP 6.99 4.7-fl.-oz.) you can quickly and evenly add avocado oil to your recipes in a natural way. Chosen Foods naturally refined avocado oil spray uses a safe air-pressure technology that eliminates any additives or chemical propellants that is safe for high-heat cooking up to 500-degrees Fahrenheit. For more information call (877) 674-2244 or visit GoGargle SCOTTSDALE AZ--GoGargle is the new and improved version of the traditional salt water home remedy for sore throats. With soothing ingredients such as honey chamomile aloe and mint GoGargle (MSRP 6.99 10 effervescent tablets) is a simple surprisingly tasty way to soothe your sore throat. Just dissolve one GoGargle effervescent tablet in 4-6 oz. of warm water and then gargle in small sips for 2030 seconds until the liquid is gone. The salt cleanses while the other ingredients soothe--for a clean refreshing sensation you won t find anywhere else. For more information visit JUNE 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 61 NEWPRODUCTS SmartyPants Prenatal MARINA DEL REY CA--SmartyPants PreNatal gummy vitamins are jam packed with premium ingredients proven to promote brain bone and joint health in developing babies. Each serving contains vitamins A D C E B3 B6 B12 iodine folic acid as well as L-methylfolate the most bioavailable and easily absorbed form of folic acid. SmartyPants PreNatal (MSRP 34.95 180-ct. bottle) also includes a complete multivitamin with eco-friendly omega-3 DHA EPA fish oil from sustainable sources of small fish and vitamin D3 and vitamin K. Additionally the company s gluten-free gummies contain no high fructose corn syrup artificial flavors colors or preservatives. For more information call (888) 751-2291 or visit Super Mushroom MONROE WA--Natural Factors recently launched Whole Earth & Sea Pure Food Super Mushroom (MSRP 58.95 60 vegetarian capsules) for consumers looking to improve their health and wellness. This new product enhances key immune functions to help maintain healthy energy levels stay healthy during times of stress and improve overall physical health. Whole Earth & Sea Pure Food Super Mushroom combines six organic mushroom superfoods with Biothera s Wellmune beta glucan and nutrient-dense Farm Fresh Factors for an immune and energy support formula charged with the vibrant energy and goodness of nature. A yeast beta glucan Wellmune is a unique functional ingredient that triggers the innate human immune defenses to protect the body. Whole Earth & Sea Pure Food Super Mushroom is non-GMO 100 percent vegan and is ideal for vegans and vegetarians. For more information call (800) 322-8704 or visit Optimized Curcumin Longvida SANTA BARBARA CA-- ProHealth has released a line of four new Optimized Curcumin Longvida supplements providing support for cognition joint flexibility healthy inflammation response and overall well-being. The line s core product Optimized Curcumin ( 36.49 60 veggie capsules) features Longvida Optimized Curcumin Extract which is 65 times more bioavailable than regular curcumin. Two targeted formulas offer extra support with key additions Body & Joint ( 25.49 60 veggie capsules) contains WokVel Boswellia Serrata for additional joint health support Brain & Focus ( 25.49 60 veggie capsules) contains BaCognize Bacopa Monnieri for enhanced mental focus and improved memory. Optimized Curcumin SD ( 49.49 50 grams) is a finely-tuned water soluble powder ideal for mixing in drinks smoothies or shakes. These statements have not been evaluated by the FDA. These products are not intended to diagnose treat cure or prevent any disease. Scalp Relief SIMI VALLEY CA--derma e announced the launch of its therapeutic hair care Scalp Relief Shampoo and Conditioner. The new hair products address frustrating symptoms of dandruff and are proven safe gentle and naturally effective for problematic scalp and hair. The shampoo is formulated to cleanse deflake sooth and nourish and the conditioner is designed to detangle de-flake soothe and nourish. The scalp relief hair care uses the company s proprietary Therapeutic Psorzema Herbal Blend including neem burdock and bearberry to help promote optimal hair care. It is also infused with tea tree and menthol to ease an itchy scalp. In addition the salicylic acid penetrates and lifts away excess flakes and surface buildup helping maintain purity over time according to the company. The suggested retail price is 11.75 for an 8-fl.-oz. tube of Scalp Relief Shampoo or Conditioner. Both formulas are consumer- clinically and allergy-tested and are coal- pine- and steroid-free. For more information call (800) 933-9344 or visit For more information call (800) 366-6056 or visit Think Thick MINNEAPOLIS MN--For thicker hair Aveda the Art and Science of Pure Flower and Plant Essences has introduced the new Thickening Tonic styling spray to instantly thicken hair from roots to ends leaving hair thicker and fuller all day. Thickening Tonic (MSRP 28 3.4fl.oz.) styling spray instantly thickens hair with the power of botanicals. Proven to thicken your hair with just one use this 97 percent naturally-derived tonic featuring amla--an ayurvedic herb used by the people of India for centuries for healthy looking hair helps to thicken each individual hair strand making hair thicker and fuller from roots to ends. Instantly enjoy thicker fuller hair that lasts all day. For more information call (800) 644-4831 or visit 62 VITAMIN RETAILER E-Gem Soap ARLINGTON HEIGHTS IL--Dry cold windy weather can leave skin feeling tight rough and itchy. Carlson E-Gem Skin Care Soap is now available in a new 1.5-oz. size. The formula includes 375 IU vitamin E to help lock in moisture as well as all-natural ingredients like coconut oil soy protein and aloe extract to nourish the skin. The company s new product is free of parabens PABA phthalates sodium laurel laureth sulfate and artificial dyes and scents and gently cleanses all skin types. Carlson E- Gem Skin Care Soap does not contain vitamin A which gives the soap a clear appearance. The soap has a light lemon scent is cruelty free and contains no animal ingredients (MSRP 2.50 1.5-oz. bar). For more information call (888) 234-5656 or visit WWW.VITAMINRETAILER.COM JUNE 2015 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Stop Vision Loss Now Prevent and Heal Cataracts Glaucoma Macular Degeneration and Other Common Eye Disorders Chronic and progressive eye disorders have been thought to be untreatable however Dr. Bruce Fife director of the Colorado-based Coconut Research Center and author of Stop Vision Loss Now Prevent and Heal Cataracts Glaucoma Macular Degeneration and Other Common Eye Disorders has found a solution that is pain free and drug free--a sightrestoring diet. Fife s book points out that the key to this diet is coconut oil and select dietary supplements which he found on his own while searching for a cure to his own glaucoma. This one-of-a-kind solution has the potential to help prevent and treat cataracts glaucoma macular degeneration diabetic retinopathy dry-eye syndrome Sjogren s syndrome optic neuritis irritated eyes conjunctivitis (pink eye) and eye disorders associated with neurodegenerative diseases according to the author. In addition the book contains success stories from both the author and others who have overcome eye disorders by using Fife s strategy. Readers will also find studies backing up his dietary program will learn the basic causes for the most common eye diseases and the best ways to prevent stop and reverse them. Author Dr. Bruce Fife Pages 256 Price 16.95 Publisher Piccadily Brooks Ltd. Contact (719) 550-9887 The Adrenal Stress Connection The greater our self knowledge on all levels and the greater our willingness to take responsibility for our own lives and expressing our truth the greater will be our ability to adapt to and embrace life said Karen Jensen ND and Marita Schauch BSc ND authors of The Adrenal Stress Connection. Stress is a major factor of all illnesses whether it be as simple as a headache or as dangerous as heart disease. According to the book new research indicates that the body can become sensitized to stress-- the brain will re-circuit itself in response. In addition studies show that the stressful events that occur in childhood such as losing a parent or being raised by an alcoholic or abusive parent can permanently rewire the brain s circuitry and result in inappropriate responses to stress the authors reported. Jensen and Schauch explore and provide evidence on how supporting adrenal health prevents chronic disease and helps maintain energy and vitality during stressful times. Author Karen Jensen ND and Marita Schauch BSc ND Pages 136 Price 14.95 Publisher Mind Publishing Inc. Contact (866) 367-5508 ADVERTISERINDEX ADVERTISER Ajinomoto North America Inc. Bluebonnet Nutrition Corp. Continental Vitamin Company Dynamic Enzymes Essential Formulas Essential Formulas Fairhaven Health LLC Hyalogic Maximum Living Michelle s Miracle Nature s Plus New Hope Natural Media North American Herb & Spice NOW Foods NOW Foods (Personal Care) Proprietary Nutritional Inc. Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Co. Ltd. Xlear Inc. PAGE 15 C4 9 23 7 25 31 13 17 28 21 35 C2 C3 11 29 5 19 1 3 PHONE (201) 292-3200 (281) 240-3332 (800) 421-6175 (844) 258-7351 (972) 255-3918 (972) 255-3918 (800) 367-2837 (866) 318-8484 (800) 445-4325 (800) 939-3199 (800) 645-9500 (866) 458-4935 (800) 243-5242 (888) 669-3663 (888) 669-3663 (519) 467-2071 (888) 453-5058 (800) 688-2276 (949) 855-2776 (877) 599-5327 WEB ajinomoto bluebonnet cvc dynamicenzymes essentialformulas essentialformulas fairhaven hyalogic maximumliving michelles naturesplus newhope nahs nowfoods nowsolutions pni reddremedies scandinavian wakunaga xlear INDUSTRYEVENTS September 16-19 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 October 5-9 SupplySide West Mandalay Bay Expo Hall Las Vegas NV (866) 230-2311 December 3-6 SOHO Expo 2015 Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 JULY 2015 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 63 Back Talk Ajay Goel PhD Gastrointestinal Cancer Research Baylor Research Institute Baylor University Medical Center Dallas TX Website THIS MONTH Ajay Goel PhD is director of epigenetics cancer prevention and cancer genomics and director gastrointestinal cancer research at Baylor Research Institute Baylor University Medical Center in Dallas TX. He is one of the top scientists in the world investigating botanical interventions. Goel has spent 20 years researching cancer and has been the lead author or contributor to more than 150 scientific articles published in peer reviewed international journals and several book chapters. He is currently researching the prevention of gastrointestinal cancers using integrative and alternative approaches including botanical products. Two of the primary botanicals he is investigating are curcumin (from turmeric) and boswellia. Goel is particularly interested in the medical applications of curcumin. He has several scientific studies underway in the laboratory and reports he is extremely encouraged by the new promising discoveries being made. A member of the American Association for Cancer Research and the American Gastroenterology Association Goel is also on the international editorial boards of Gastroenterology Clinician Cancer Research PLoS One Digestive Diseases and Sciences World Journal of Gastroenterology and World Journal of Gastrointestinal Oncology. He performs peer reviewing activities for more than 75 scientific journals as well serves on various grant-funding committees of the National Institutes of Health Veterans Affairs Medical Centers and other international funding agencies. Question How does curcumin work against cancer Why consider it for cancer research Answer Historically there are large amounts of turmeric in the diets in India and the differences between types of diseases between India and the United States and other countries with a Western diet are very compelling. Because curcumin is the primary medicinal compound in turmeric it has long been credited with being one of the most powerful cell protecting botanicals in the world and an explanation for the value of a turmeric-rich diet. Tumors often start as a reaction to inflammation and oxidative stress. Both of these conditions are really the cause of all disease states whether or not the triggering mechanism was based through environment or diet or by an unfortunate confluence of heredity and gene mutations. Curcumin works through many pathways--including as a powerful anti-inflammatory and antioxidant--which is exactly why it is so effective against cancer. the same thing as turmeric especially when you re talking about therapeutic value. But the confusion persists and you see it reflected on many turmeric and curcumin supplements as well-- bottles of plain turmeric will be labeled as having curcumin when in reality there s very little of the compound present in the product. In fact there is only about 2 to 5 percent curcumin content in powdered turmeric--that s just not enough for medical issues. Question We hear about cancer a lot but do we know what causes it Question What type of curcumin do you use in your research Is it available in health food stores or is it only reserved for researchers Answer The development of cancer is the body s inappropriate response to inflammation and cellular damage. Cells are damaged and make more damaged (malignant) cells. The cancer cells spin out of control as tumors form grow and metastasize to other tissues. But this doesn t happen without cause. We now know that cancer results from genetic expression environmental exposure diet and or a combination of each. With regard to its treatment the conventional mono-targeted therapies have generally let us down because a single issue or pathway generally does not cause cancer. As a result when we treat cancer conventionally by focusing on only one contributing factor you may cut off one route for the growth of cancer but it simply finds another. The next monotherapy sets up a repeat pattern where the treatment always appears to be a step behind the tumor formation. 64 VITAMIN RETAILER Answer I use BCM-95 Curcumin in my research. It is an enhanced absorption curcumin that it is blended with turmeric essential oil containing valuable medical compounds called tumerones that boost curcumin s absorption and activity In fact BCM-95 Curcumin absorbs up to 10 times better than plain curcumin. It now has 24 published studies which is another reason I continue to use it in my studies. This is what attracted me to it for research--it seemed like a much more likely form of curcumin for practical applications because you don t need to use as much of BCM-95 to achieve beneficial results. Standard curcumin is available in health food stores in a variety of supplement formulas and as a stand-alone ingredient by multiple vendors but the BCM-95 Curcumin products are found in the Terry Naturally brand by EuroPharma. WWW.VITAMINRETAILER.COM JULY 2015 Question Is curcumin the same as the spice turmeric that many people add to their food Answer It is not the same and this is a big point of confusion for many people who hear about the benefits of curcumin (or turmeric) and then think of the two terms interchangeably. Curcumin is a compound--the active principle--from turmeric but it is not Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser