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Description: In This Issue: 2016 Vity Awards, Vitamins & Multis, Enzyme Advancements, and Chronic Fatigue

ww w. Vi Bu New ye O ta mi No r s nl i nR w eta L G u n e ile i v i d r.c e e om B uy er sG uid e Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS JUNE16 VOLUME 23 NUMBER 6 22 30 36 50 Features 22 Spotlight on Enzymes Enzymes are necessary for the most fundamental process of life-- digestion. Here s why American consumers need enzyme supplements more than ever. Gluten-free and Allergyfriendly Bonus Summer Edition 50 52 54 Special Report Product Focus New Products 30 Vitamins and Multivitamins Innovative Formulations and Clean Labels on the Rise Millennials Gen Xers and Boomers are all driving vitamin and multivitamin sales--but are they looking to buy the same products 36 2016 Vity Awards Vitamin Retailer polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2016 Vity Awards. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Copyright 2016. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 23 Number 6 June 2016. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 58 60 Off the Cuff Supplement Science Healthy Shopper 61 62 64 Product Spotlight Health & Nutrition Natural Medicine Departments 6 8 10 20 66 Hot Sellers Trending Now Industry News Research Update New Products 71 71 71 72 Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to cvc for info about this advertiser OFFTHECUFF Retailers and the New Supplement Product Registry n April the Council for Responsible Nutrition (CRN) announced its Board had unanimously authorized the creation of an industry-wide dietary supplement product registry to be launched by the end of the year. The registry will be developed and managed by a third-party vendor and CRN plans to announce the results of that search later this spring (see news item on page 12). In a phone conversation I asked Steve Mister CRN s president and CEO about the initiation of the database and how it would help retailers. He explained that CRN s members were looking for what they could do as an industry to gain transparency for regulators and consumers and provide a way for people to learn about the products they are buying and to evaluate them and perhaps steer clear of products that are not being completely transparent about what s in the product or where the product is made. That was the genesis of this Mister said. Initially we looked at the Office of Dietary Supplement (ODS)--the National Institutes of Health has a database of supplement labels. We looked at that and we are now requiring our members to participate in it but we really felt that it didn t go far enough. There was more that needed to be done and we weren t going to be able to move ODS to do everything that we wanted them to do. So the best thing to do was to create a separate registry for the industry overseen by the industry. The new registry Mister said will consist of two parts. The first will provide basic information about a product most of which would be attainable from reading the label. But it will have the ingredients any claims on the label third-party certification seals the name of the manufacturer Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP I and who to contact if you want to report an adverse event. This will be accessible to anybody in the world who has an internet connection and can log-in to this website. They will be able to search the registry look for products with certain ingredients in them and search by brand names. It is the second tier that will address retailers concerns more specifically by allowing retailer users to obtain more product information. Retailers will be granted permission by the marketers to access more information such as FDA (U.S. Food and Drug Administration) inspections more information about the ingredients whether there are any new dietary ingredients in the products and if there are has the company filed their notification for them. Also whether or not the company filed a structure function claim for the product and more information on certifications for the product or the facility where it is made. That will give retailers ability to learn more about the products that they re putting on their shelf. Mister said once the database is up and running he hopes that retailers will begin using it to make decisions about what they carry in their stores. If a product is not in the registry and the marketer is refusing to provide this basic information he said we hope that retailers might think twice about if they really want a product for their customer if the company isn t willing to be transparent about what s in it and where it comes from. When it comes to the industry trade associations he added We re cooperating on a number of initiatives that will contribute toward a stronger more accountable industry--CRN is taking the lead on this one and we will lend support as others take the lead on other initiatives. You can expect more announcements soon. Managing Editor Shari Barbanel Gluten-Free ShariB Section Editor Assistant Corinne Anderson Editor CorinneA Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Mark Becker Gene Bruno MS MHS Karen Morse MPH Tricia Ryan BA BSC MBA Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to essentialformulas for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Manuka Honey by ManukaGuard--we can t keep up with it --Karla Olterman owner I AM Wonderful Health Food Store NORTHEAST SOUTHEAST NATURE S HARVEST Blairstown NJ VITAMIN MINERAL SUPPLEMENT Biosil by Natural Factors SPECIALTY SUPPLEMENT Curcumin by Natural Factors HERBS BOTANTICALS All Gluten-free Pastas FUNCTIONAL FOOD BEVERAGE Pineapple Peach Kombucha by Kevita PERSONAL CARE Aloe Vera Juices by Aloe Life HOT PRODUCT OF THE MONTH Curcumin by Natural Factors I AM WONDERFUL HEALTH FOOD STORE Douglasville GA VITAMIN MINERAL SUPPLEMENT MegaFood 55 (Men and Women) SPECIALTY SUPPLEMENT Gabatrol by PureLife HERBS BOTANTICALS N A FUNCTIONAL FOOD BEVERAGE Flax Chia Coconut Blend by Barleans PERSONAL CARE Coffee Eye Butter by Africa Imports HOT PRODUCT OF THE MONTH Manuka Honey by ManukaGuard MIDWEST CENTRAL GRANARY ST HEALTH FOOD Conroe TX VITAMIN MINERAL SUPPLEMENT Alive Once Daily Multivitamins for Men & for Women by Nature s Way SPECIALTY SUPPLEMENT D-Flame by NOW HERBS BOTANTICALS Curcumin by NOW FUNCTIONAL FOOD BEVERAGE Vegan Smart by Naturade PERSONAL CARE Everyone Lotion by EO HOT PRODUCT OF THE MONTH Respirator Support and Cleanse by Nature s Secret COLUMBIA HEALTH FOODS Columbia TN VITAMIN MINERAL SUPPLEMENT Raw One For Women by Garden of Life SPECIALTY SUPPLEMENT Natural Calm Raspberry Lemon by Natural Vitality HERBS BOTANTICALS Rescue Pastilles by Rescue Remedy FUNCTIONAL FOOD BEVERAGE Stress Relief Drink by Zenify PERSONAL CARE Biotin Shampoo by Avalon HOT PRODUCT OF THE MONTH Curamin Extra Strength by EuroPharma NORTHWEST WEST VIG S HEALTH FOOD Lewiston ID VITAMIN MINERAL SUPPLEMENT Kal Magnesium Glycinate SPECIALTY SUPPLEMENT Curamin by EuroPharma HERBS BOTANTICALS Zyflamend by New Chapter FUNCTIONAL FOOD BEVERAGE Mango Coconut by Kevita PERSONAL CARE Coconut Oil by NOW HOT PRODUCT OF THE MONTH Anti Stress Factors by Solaray NUTRITION EXPRESS Torrance CA VITAMIN MINERAL SUPPLEMENT Varsity Pack 2 (Multivitamin Mineral) by Lindberg SPECIALTY SUPPLEMENT PB-8 Probiotic Acidophilus by Nutrition Now HERBS BOTANTICALS Garcinia Cambogia Extract (Super Citrimax) by Lindberg FUNCTIONAL FOOD BEVERAGE Quest Bars PERSONAL CARE Skin Rejuevenator (Collagen Peptides) by Lindberg HOT PRODUCT OF THE MONTH German Creatine (Creapure) by Fitness Labs Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to nordicnaturals for info about this advertiser TRENDINGNOW Going Co-Co-Nuts he word coconut brings to mind sandy beaches tall palm trees and flavorful drinks with mini umbrellas. Those images are pure relaxation. But the relaxing nature of coconut isn t the only benefit of the tropical treat. Coconut has been a popular food product for centuries and recently the natural products industry has seen a surge in coconut products that extend well past the beach. Coconut is making an emergence as a leading product across shopping categories. It all began with coconut water a few years ago and has been building ever since said Dave Rosenberg food category manager for Illinois-based NOW Foods Living Now and Ellyndale Foods. The surge in popularity of coconut products is partly due to a new-found realization of the many health benefits as well as the sudden availability of a wide range of coconutderived products from beverages to alternative sweeteners to cooking oils to personal care. T BY CORINNE ANDERSON Health Benefits In an article published on PLOS ONE authors Bee F. Gunn Luc Baudouin and Kenneth M. Olsen noted as a portable source of food water fuel and construction materials the coconut played a fundamental role in human migrations and the development of civilization across the humid tropics. Coconut oil (Cocus nucifera) is a traditional dietary staple of the people of Asia Africa and the Pacific Islands and has been used in ayurvedic herbalism for thousands of years Rosenberg said. Even today the coconut is one of the most important tree crops in the world. However there has been debate regarding coconut s benefits on cholesterol. According to the article from WebMD The Truth About Coconut Oil users should consider the high saturated fat content. While studies point to coconut having a boosting affect to HDL (good cholesterol) it also has the potential to raise your LDL (bad cholesterol). It s not known if the rise in beneficial cholesterol outweighs any rise in harmful cholesterol the article noted. So what s so great about it Coconut oil increases HDL levels and improves the overall cholesterol ratio. It also helps protect the body against viruses bacteria yeast and fungus said Tom 8 VITAMIN RETAILER Meredith co-founder of Californiabased Coffee Blocks. Coconut oil also contains MCTs (medium chain triglycerides) which convert into a quick source of energy for the brain. MCTs can increase overall energy use and help burn fat with the right diet. MCTs like lauric acid and caprylic acid (found in coconut) are more easily digested than other types of fats and are less likely to be stored in the body as fat Rosenberg added. Numerous studies have shown that substituting MCT for other dietary fats helps to support a healthy weight and body composition. In addition contrary to what was formerly believed coconut oil does not negatively impact serum lipids or cholesterol levels Rosenberg said. Short-term studies have suggested medium-chain fatty acids such as lauric acid do not raise serum low-density lipoprotein (LDL) cholesterol as much as long-chain fatty acids said Katherine Zeratsky RD LD in a Mayo Clinic article. However consuming too much will result in extra calories which alerts the body that it s time to store more fat. Even if the stored fat doesn t come directly from the coconut oil high doses of coconut oil could still indirectly contribute to weight stagnation gain. more nutritious oils such as coconut Rosenberg noted. Coconut oil was in the right place at the right time Meredith said. Consumers were looking for natural food replacements for processed vegetable oils and trans fats. In addition high-quality coconut oil has become easier and cheaper to find. Aside from its health benefits [coconut oil] has a high smoke point and doesn t break down quickly when heated he added. According to the Cleveland Clinic the smoke point is the temperature that the oil starts smoking which produces toxic fumes and harmful free radicals. According to NOW coconut oil s smoke point ranges up to 375 degrees Fahrenheit. NOW offers NOW Real Food Organic Virgin Coconut Oil which is an unrefined cold-pressed oil and does not utilize any solvents in the manufacturing process. It is one of the best sources for medium chain fatty acids and omega-3 and omega-6 fatty acids the company said. It s a simple lifestyle change that goes a long way Meredith said noting that consumers utilizing coconut in the kitchen will realize the most benefits. I think more people are seeing coconut oil as a healthy alternative to other cooking oils. Coconut Butter Providing an alternative cooking oil isn t all there is. People with dietary restrictions are also finding uses for coconut oil. Individuals following a gluten-free vegan or paleo diet enjoy using coconut oil as a butter replacement said Madalyn Crum associate communications manager at California-based Nutiva. Nutiva Organic Buttery Coconut Oil can be used in many ways. It s great as a spread popcorn topping or in baking and cooking recipes. The delicious buttery flavor is vegan so it s a great butter replacement for people following a dairy-free diet Crum said. The vegan buttery-flavor is made from pure certified organic non-GMO (genetically modified organism) plants including sunflower coconut and mint. One of the applications we re Cooking With Coconut Oil While high doses of coconut oil aren t recommended many of the betterknown cooking oils such as vegetable oil have been found to be less healthy so consumers are turning to alternative (Continued on page 28) WWW.VITAMINRETAILER.COM JUNE 2016 Go to nowsolutions for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP NPA 19th Annual Natural Products Day he Natural Products Association (NPA) hosted its 2016 Natural Products Day (NPD) on April 1213 in Washington D.C. One hundred representatives from the retail and manufacturing sectors of the supplement industry met with members of Congress from 20 states. It s important for members of Congress to understand how natural products contribute to the healthy lifestyles of millions of Americans and the impact the industry has on state and local economies said Daniel Fabricant PhD executive director and CEO of NPA. Natural Products Day is an opportunity for NPA members to build on existing relationships with lawmakers and cultivate new ones. The conference kicked off with a Welcome to Washington reception lead by NPA s government relations team followed by an open house reception at NPA s new national headquarters in downtown D.C. NPD attendees included retailers suppliers and other industry members. They met with more than 75 members of Congress and staff to educate them on the industry s issues and natural products role in preventive health and overall wellness. During these meetings attendees T shared position papers provided by NPA to make certain offices were fully informed on the current issues in the industry and on the health and economic benefits of natural products. Fabricant along with NPA s veteran lobbyists led advocacy training giving attendees an outline on how to best inform their elected officials on the natural industry and current issues to focus on while talking with legislators and congressional staff. Congressional Dietary Supplement Caucus member Rep. Reid Ribble (RWI) addressed the attendees voicing his support of the industry and admiration for the industry supporters taking the time to come to Capitol Hill. He also gave the attendees helpful advice on meeting with legislators and congressional staff. Following the advocacy training the NPA Political Action Committee (NPA PAC) hosted a highly attended reception where Sen. Ron Johnson (R-WI) spoke of his support for the natural products industry. The NPA PAC is currently the largest PAC of any trade association in the natural products industry. Additionally legislators and staff also learned about a grassroots campaign that NPA is currently running regarding the Health Savings Act of 2016 which would allow reimbursement for dietary supplements through Health Savings Account (HSA) and Flexible Savings Account (FSA). The more voices we have advocating for the natural industry will make our efforts even more successful and our industry stronger said Fabricant. NPD is a successful day for our industry but it shouldn t stop there we need everyone to maintain communication with their senators and representatives and keep them informed on the current issues. We encourage everyone to continue to make our voices heard through NPA s grassroots efforts and encouraging others to do the same which will unite this industry as one robust voice. For more information visit Nature Made Partners With Feed the Children ature Made and Feed the Children have teamed up to provide Flint MI families affected vt the water crisis with supplements of key nutrients known to help combat lead exposure according to the Detroit Free Press. Nature Made donated 1.6 million tablets of vitamin C and 7.6 million tablets of Calcium Vitamelts to families in Flint. The Nature Made donation valued at more than 500 000 was delivered to the Children s Dream Center which operates under the auspices of Abundant Life Community Church the Detroit Free Press shared. N In January 2016 Flint was declared to be in a state of emergency by Governor Rick Snyder. Since that time potentially 12 000 children have been exposed to lead poisoning. Calcium and vitamin C are believed to help reduce lead levels in the body according to Feed the Children. At Nature Made we operate from a foundation of values that is focused on people--both inside and outside of our company. We are dedicated to enhancing the health and well-being of individuals worldwide said Amit Jain corporate social responsibility manager at California-based Pharmavite (maker of Nature Made vitamins). The opportunity to partner with Feed the Children to donate calcium and vitamin C to the community of Flint was a natural decision. For information visit 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to naturalfactors for info about this advertiser INDUSTRYNEWS CRN to Launch Dietary Supplement Product Registry by Year s End he Council for Responsible Nutrition (CRN) announced that its board has unanimously authorized the creation of an industry-wide dietary supplement product registry to be launched by the end of the year. The registry will be developed and managed by a third-party vendor and CRN plans to announce the results of that search later this spring. CRN President and CEO Steve Mister stated This is one step we re making to take back our industry from the lawbreakers from the renegades from the companies that spurn regulation. Our member companies have turned a corner and are fully engaged in efforts to separate the legitimate manufacturers marketing healthful products from the hit-and-run fly-bynighters selling quick fixes and illegal drugs wrapped with a supplement label. We need all companies who care about our consumers and the sustained growth of this industry to join with us in this initiative. According to CRN the initiative is the latest in a growing number of the association s self-regulatory projects and comes at a time when the T supplement industry is primed to work more closely together and with regulators to help solve the problems that have attracted increasing public scrutiny. The days of the regulators sitting on their hands are long gone and we appreciate that we re seeing stronger enforcement action of the law Mister said. Mister noted that the product registry would initially serve the regulators and the retail community with the ultimate goal of providing industry accountability to consumers as well. We re moving in a deliberate step-wise fashion and layering initiatives that when combined will address transparency ingredient verification and GMP (good manufacturing practice) compliance. CRN has formed a working group to resolve the specifics of the product registry which is anticipated to contain multiple tiers of product information-- some public-facing which will be accessible to anyone and will permit participating manufacturers marketers to add their products at no charge and an add-on component which will provide more in-depth information about the products to specified audiences such as regulators and retailers. Earlier this year CRN announced what it called a first and necessary step toward improving transparency in the supplement industry by requiring all CRN members as a condition of membership submit their supplement product labels to the National Institutes of Health (NIH) Office of Dietary Supplements (ODS) Dietary Supplement Label Database (DSLD). Mister said that the industry product registry will serve as a companion piece to the ODS Label Database which we understand is an important tool for the scientific research community. CRN continues to support ODS s database and we intend for the product registry to interface in some way with the label database so companies will not have to engage in duplicative efforts. For more information visit Blumenthal Withdraws Amendment to Limit Military Access to Supplements S en. Richard Blumenthal (D-CT) withdrew his amendment to the FY 2017 National Defense Authorization Act (NDAA) that would require supplements sold on military bases to be verified by a third-party amid strong opposition by the supplement industry. Enacted on an annual basis by Congress NDAA legislation establishes budget and policy parameters for the Department of Defense. Blumenthal a member of the Senate Armed Services Committee stated his intention to offer a dietary supplement related amendment to the Senate version of the FY 2017 NDAA during the Committee s consideration of the bill. The Senate Armed Services Committee is marking up the FY 2017 NDAA bill in a closed session. The American Herbal Products Association (AHPA) has been in active communication with other industry associations and the offices of senators who serve on the Armed Services Committee to voice opposition to the 12 VITAMIN RETAILER Blumenthal amendment. Because Blumenthal withdrew the amendment U.S. military personnel won t face unnecessary restrictions that limit their personal and informed choices to use safe dietary supplements. Blumenthal and Sen. Richard Durbin (D-IL) who are both long-time critics of the federal regulatory structure for dietary supplements introduced a similar amendment last year when the FY 2016 NDAA measure was being considered by the Senate. However the Blumenthal-Durbin third-party verifier amendment was never allowed to come to a vote. AHPA and the regulated supplement industry appreciate Sen. Blumenthal withdrawing this amendment said AHPA President Michael McGuffin. Dietary supplement companies are currently required to comply with a host of federal regulations including current good manufacturing practice (cGMP) requirements that ensure the safety and quality of supplements sold in the U.S. This amendment would have created a redundant and expensive burden for companies to sell products on military bases effectively limiting service members access to high-quality supplements. McGuffin further stated AHPA and the other industry associations will remain vigilant as the FY 2017 NDAA measure is slated to be considered by the full Senate in the coming weeks. Senate floor action on the FY 2017 NDAA legislation will provide Blumenthal along with Durbin another opportunity to push this and possibly other proposals to unnecessarily restrict consumer access to supplements. For more information visit WWW.VITAMINRETAILER.COM JUNE 2016 Key House Panel Directs USDA to Consider Funding Multivitamins for WIC key House Panel directed the U.S. Department of Agriculture s (USDA) Food Nutrition Services (FNS) to prepare a report assessing the benefits of allowing vitamins to be purchased through the supplemental nutrition program for women infants and children (WIC). Women infants and children utilizing the WIC program deserve equal access to and should be allowed to purchase vitamins said Daniel Fabricant CEO and executive director of the NPA A (Natural Products Association). The committee s instructions are a step in the right direction towards addressing the crisis of undernourishment in America. Vitamins are proven to have many health benefits especially relevant to those the WIC program intends to help. Health benefits include aiding in the prevention of classic nutrient deficiency diseases (scurvy pellagra and iron deficiency anemia) improving appetite and growth rates in low-income children preventing neural tube birth defects protecting against heart disease and stroke and building bone mass in the young. NPA also sent a letter to the chairman and ranking member of the House Committee on Appropriations expressing its strong view that the WIC program should be expanded to include the purchase of multivitamins and multiminerals. For more information visit Rainbow Light Launches Path to EcoGuard Campaign Lotus Light Helping Businesses Succeed for 35 Years eptember 2016 marks the 35th anniversary of Wisconsin-based Lotus Light Enterprises Inc. a wholesale distributor of natural health and wellness products. Lotus Light features more than 15 000 products and carries products from more than 280 vendors lines. Many of these are unique small high quality manufacturers as well as major national brands particularly European brands. Lotus Light helps retailers create a unique niche with the many exclusive premier brands from Europe in the catalog. Lotus Light grew quickly due to the retailer-oriented services such as fast turnaround high in-stock ratio no minimum order each availability and low free freight minimum it offers to its retailer customers according to the company. In recent years Lotus Light has also become a magnet for hard-to-find premium brands that help stores differentiate themselves from mass-market outlets. Company President Santosh Krinsky remarked When my wife Karuna and I started Lotus Light in 1981 we never imagined that 35 years later we would be in the position of having such a great team of people working with us to provide natural alternatives for people to enhance their health well-being and personal care. We thank our staff and our wonderful customers for 35 incredible years and for many more to come in the future. For more information visit R ainbow Light (Santa Cruz CA) has launched its Path to EcoGuard global environmental wellness campaign activating solutions to the consumerpackaging crisis and the more than toll plastics are taking on ocean health. Rainbow Light s campaign will focus on a few different areas. The Path to EcoGuard follows a 2015 partnership with 5 Gyres Whole Foods Market and other conscious brands in a campaign that helped raise consumer awareness around plastic microbeads which culminated in December 2015 when President Obama signed the Microbead Free Waters Act of 2015 banning the sale of microbeads in the U.S. forever. This portion of Rainbow Light s campaign will be known as BantheBead. The second part of the campaign will focus on 100 percent Recycled 100 percent Recyclable. EcoGuard Packaging is FDA (U.S. Food and Drug Administration) approved food grade BPA-free recycled plastic and helps Rainbow Light keep approximately 10 million plastic bottles from polluting waterways and natural habitats every year. In addition 25 years ago Rainbow Light commissioned its first environmental impact study to establish best practices for reducing their packaging footprint and it was clear that single-use plastic was the worst offender. Currently up to 95 percent of plastic packaging valued at 120 billion is lost after one use the company said. For more information visit S Superior Supplement Manufacturing Supports Vitamin Angels eorgia-based Superior Supplement Manufacturing is contributing to the work of Vitamin Angels a nonprofit organization delivering vitamins to mothers and children at risk for malnutrition. At Superior Supplement G Manufacturing we believe in the power of giving back explained Christine Roberts media relations. Vitamins are a simple yet extremely effective way to reduce disease and death around the world and we re proud to be helping make a difference. We encourage everyone to support the mission of Vitamin Angels. In addition to its ongoing charitable efforts Superior Supplement Manufacturing has recently expanded its production capacity to serve more clients. For more information visit VITAMIN RETAILER 13 JUNE 2016 WWW.VITAMINRETAILER.COM INDUSTRYNEWS Winderlea Vineyard & Winery Earns Biodynamic & Organic Certifications W inderlea Vineyard and Winery a boutique winery specializing in the limited production of pinot noir and chardonnay from Oregon announced that they have earned Demeter Biodynamic Certification for both farming and winemaking for their 16.5 acre estate in the Dundee Hills. At the same time Winderlea earned organic certification by Stellar Certification Services under the U.S. National Organic Program for both farming and winemaking. Winderlea Vineyard becomes the 59th vineyard and 29th U.S. winery to earn Demeter certification. Winderlea s recent biodynamic and organic certifications are the culmination of 10 years work to build a sustainable business centered on their farming and winemaking practices for the creation of their wines. Winderlea owner and head of vineyard management Bill Sweat was drawn to biodynamic agriculture because it treats the farm as a self-contained self- sustaining ecosystem responsible for creating and maintaining its individual health and vitality without any external or unnatural additions. In addition to its farming practices Winderlea was recognized in 2015 as a wholly sustainable business with its certification as a B Corp. Winderlea is the fourth winery globally to achieve B Corp Certification for its comprehensive business sustainability practices. For more information visit Lotus Brands Acquires Bretanna Witch Hazel Products isconsin-based Lotus Brands has acquired the Bretanna brand of natural witch hazel products from Jordan Naturals. The Bretanna brand features alcohol-free witch hazel and aloe blends with natural essential oils for fragrance. The brand is noted for its outstanding product quality and excellent cleaning and toning properties. Started in 2014 the brand has grown quickly with a primarily West Coast clientele. Lotus Brands is planning to put the line into national distribution right away. In addition to the witch hazel and aloe products Bretanna features several after workout hydration sprays and a lip balm product. Lotus Brands is a majority woman-owned family business featuring quality niche brands selling in the natural products industry nationwide. Santosh Krinsky president of Lotus Brands said The Bretanna brand fits the profile of Lotus Brands to a T. We strive to provide premium quality products using natural ingredients to address concerns that people have with their personal care needs. We felt that we could add substantial new national distribution profile for Bretanna and thus brought the brand into the Lotus Brands family of products. For more information visit or New Packaging for Iconic Protein Line ouisiana-based Be Well Nutrition Inc. has announced a packaging update for its ICONIC PROTEIN line of beverages. ICONIC PROTEIN is a clean label readyto-drink beverage that provides on-the-go consumers with 20 grams of premium protein from grass-fed hormone free cows and only 3 g of sugar (organic blue agave). With only 130 calories ICONIC PROTEIN is great for a snack light breakfast or post workout recovery. The new bottles sport a sleeker shape bright blue color metallic accents as well as a larger flavor visual. Larger font treatment for the word PROTEIN will help to more clearly communicate this value added ingredient coupled with prominent placement of nutrition facts on the front of bottle. ICONIC will retain its smooth taste (not chalky like most protein drinks) and lighter consistency by maintaining use of premium clean label ingredients and is now carrageenan free the company said. ICONIC s new look stands out among the predominantly white protein category with a consistent block of color and metallic accents. The new look launched Spring 2016. For more information visit W L Resealable Coconut Invention Improved Taste Nutrition and Reduces Landfill evada-based Coco Taps a coconut water beverage system company announced that it received an organic certification for its fresh coconuts from California Certified Organic Farmers (CCOF) the leading organic certifier in North America. Coco Taps is the first beverage company to sell tapped resealable unpasteurized water directly from the coconut that is certified organic. The coconut water remains sealed in nature s packaging until the coconuts are tapped in a certified organic plant in Los N Angeles. Albert s Organics a distributor of organic produce and other food items distributes the coconuts. Coco Taps is disrupting the status quo for coconut water Vince Zaldivar chief coconut-incharge of Coco Taps said. Drinking straight from a fresh tapped coco improves the taste and nutritional values with less packaging and a smaller carbon footprint. The Coco Taps Tool Kit provides a tapper tool and reusable cap for drinking directly from the coconut and sealing it for refrigeration. Jimbo s...Naturally is one of the first retailers in Southern California to offer Coco Taps Ryan Peterson Jimbo s produce buyer said. Our customers have been asking for a convenient safe and easy way to enjoy organic young coconuts at home or on the go. Coco Taps brings us simplicity in drinking from a coconut he added. For more information visit WWW.VITAMINRETAILER.COM JUNE 2016 14 VITAMIN RETAILER Go to essentialformulas for info about this advertiser INDUSTRYNEWS PhytoProof Symbol A Guarantee of Trust in Botanical Extracts F or more than 40 years Euromed (Solna Sweden) has been creating and maintaining the highest standards in botanical extract processing. Euromed s team made it their mission to reassure users that their extracts of every botanical is of the highest quality. In addition to their longstanding process of verifying IPP (identity purity and potency) Euromed is now introducing the newly created visual emblem that gives a name to their process PhytoProof. When this seal appears on any package or label it signifies that the botanical extract inside comes from Euromed and is therefore a guarantee that it s the real deal the one that can be 100 percent trusted to deliver what it promises the company said. This course of action involves extensive documented testing including more than 20 laboratory tests for each batch providing proof that each botanical extract is made correctly and in conformance with all the FDA (U.S. Food and Drug Administration) GMP (good manufacturing practice) requirements for identity purity and potency. Manufacturers who include Euromed s ingredients and consumers who ingest them are assured that they are getting the correct species with no adulteration and no contamination by heavy metals pesticides aflatoxins or other microbes--and with the correct plant chemistry that assures the product will work safely and effectively. Pilar Pais PhD head of quality control stated Euromed s goal With the creation of our PhytoProof seal we aim to help the industry s herbal product manufacturers to reclaim consumer trust eliminate all doubts about botanical extracts and assure regulatory compliance through certification ... every time. For more information visit Trueself Receives Low FODMAP Certification rueSelf Foods received low FODMAP Certification from the FODMAP Friendly Certification Program the world s only registered certification program certifying FODMAP levels in foods meaning its snack bars are compliant with a low FODMAP diet. TrueSelf announced its plan to launch a new line of prepared low FODMAP foods specifically designed for people who suffer from functional gastrointestinal disorders (FGDs). Founded by Miechelle O Brien MD PhD a practicing gastroenterologist TrueSelf will launch its product line with a variety of snack bars available Q3 2016 with plans to expand their product line further in the future. FODMAPs are a group of fermentable sugars and fibers that research has shown can trigger symptoms associated with gastrointestinal discomfort. Currently implementation of a low FODMAP diet involves a multi-week dietary regimen that requires patients to construct a meal plan with a do don t list and constant label reading. TrueSelf Foods will bring greater convenience to those looking to implement a low FODMAP diet with certified products that consumers can purchase with confidence. For more information visit T 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to scandinavian for info about this advertiser INDUSTRYNEWS Vitamin Angels Expands Efforts in Indonesia itamin Angels a 501(c)(3) public charity recently signed a memorandum of understanding (MOU) with Muhammadiyah among the largest and oldest charitable organizations in Indonesia to collaborate on alleviating micronutrient deficiency among children under age 5 by the distribution of micronutrients specifically vitamin A and deworming tablets to preschool age children across Indonesia. The partnership with Muhammadiyah boosts Vitamin Angels efforts in Indonesia greatly expanding the opportunity for distribution of key products to at-risk populations via Muhammadiyah s extensive network of 104 hospitals 200 primary health care clinics a national network of preschools serving more than 32 000 children and orphanages throughout the country. Esty Martiana Rachmie MKes. vice chair General Health Service Council MPKU PP Muhammadiyah said This collaboration is expected to improve the health status of mothers and children in Indonesia. With the addition of Muhammadiyah as a main partner Vitamin Angels expects to reach an additional one million children in 2016. For more information visit Akaline88 Joins With CForce V T he Alkaline Water Company Inc. (Scottsdale AZ) developers of a state-of-the art proprietary electrolysis beverage process packaged and sold in 500 ml 700 ml 1-liter 3-liter and 1-gallon sizes under the trade name Alkaline88 announced it has entered into a co-packing agreement with Texas-based CForce Bottling owned by martial artist and actor Chuck Norris and his wife Gena. The new 43 650-square-foot facility is located in Navasota TX. For more information visit or Texas-based Essential Formulas Incorporated (EFI) the sole U.S. distributor of Dr. Ohhira s probiotic formulations and the newly introduced REG ACTIV brand recently named Brian Craig as its director of strategic affairs. Craig joins Essential Formulas with 35 years of experience in sales management for the supplement and natural health care industry serving in positions such as vice president of business development at Xlear Inc. The American Herbal Products Association (AHPA) appointed Dr. Robert Wildman chief science officer at Post Active Nutrition Brands as the new chair of the Sports Nutrition Committee. Wildman is the author of multiple books journal articles and is the creator of He is also an advisory board member and fellow of the International Society of Sports Nutrition (ISSN) and a member of the Academy of Nutrition & Dietetics (AND) and the National Strength & Conditioning Association (NSCA). He is a registered and licensed dietitian and serves as adjunct research faculty in the Department of Human Nutrition at Kansas State University. Cindy Sitton joins Oregon s 87-year-old specialty condiment manufacturer Beaverton Foods to help build an area of the business that represents more than 120 co-packing partners. Sitton has been hired as Beaverton Foods co-packing and private label brand manager. She is responsible for managing current customers as well as recruiting new business. JOE WEISS New York-based Nutrition 21 LLC announced that Joe Weiss has joined the company as president. His most recent positions included vice president of corporate brands at Vitamin Shoppe Inc. and senior vice president of merchandising at GNC. In addition Sara O Brien has joined as SARA O BRIEN general counsel of JDS Therapeutics a wholly owned subsidiary of Nutrition 21. O Brien has worked in the intellectual property departments of Willkie Farr & Gallagher and Ropes & Gray where she most recently specialized in patent litigation. WWW.VITAMINRETAILER.COM JUNE 2016 You re Hired 18 VITAMIN RETAILER Go to newhope for info about this advertiser RESEARCHUPDATE Awareness Needed on Choline Intake in the U.S. holine is an essential nutrient and plays a critical role in brain development cell signaling nerve impulse transmission liver function and maintenance of a healthy metabolism. The article Assessment of Total Choline Intakes in the United States by Taylor C. Wallace PhD CFS FACN and Victor L. Fulgoni III PhD from the Journal of the American College of Nutrition analyzed the usual intakes of choline and compares them with the dietary reference intakes for U.S. residents aged 2 years. Choline can be found naturally in foods including eggs liver beef salmon shrimp cauliflower spinach Brussels sprouts and breast milk. Symptoms of a choline deficiency may include low energy levels memory loss cognitive decline muscle aches nerve damage and mood changes or disorders. The National Cancer Institute method was used to assess usual C intakes of choline from foods according to data for participants in the 2009-2012 National Health and Nutrition Examination Survey (NHANES n 16 809). The results showed that suboptimal intakes of choline are prevalent across many lifestage subpopulations in the United States. Only 10.8 0.6 percent of 2009-2012 NHANES participants aged 2 years (15.6 0.8 percent of males and 6.1 0.6 percent of females) achieved the adequate intake (AI) for choline. Children aged 2-3 years were the most likely to exceed the AI (62.9 3.1 percent) followed by children aged 4-8 years (45.4 1.6 percent) and children aged 9-13 years (9.0 1.0 percent) compared to adolescents aged 14-18 years (1.8 0.4%) and adults aged 19 years (6.6 0.5 percent). When comparing by age and gender males consumed significantly more choline than females for all age groups. These data indicate that there is a need to increase awareness among health professionals and consumers regarding potential suboptimal intakes of choline in the United States as well as the critical role that choline plays in health maintenance throughout the lifespan. Food scientists and the food and dietary supplement industries should consider working collectively with government agencies to discuss strategies to help offset the percentage of the population that does not meet the adequate intake. Revision of the dietary reference intakes for choline should include replacement of the adequate intake with an estimated average requirement and a recommended dietary allowance so that more accurate population estimates of inadequate intakes may be calculated. For more information visit Less Body Fat for Toddlers Taking Vitamin D healthy intake of vitamin D in the first year of life appears to set children up to have more muscle mass and less body fat as toddlers according to a new study published in the journal Pediatric Obesity. The findings emerged from research initially aimed at confirming the importance of vitamin D for bone density. The additional benefit in terms of body composition came as a surprise for the research team. We were very intrigued by the higher lean mass the possibility that vitamin D can help infants to not only grow healthy skeletons but also healthy amounts of muscle and less fat said Hope Weiler one of the study s authors and director of the Mary Emily Clinical Nutrition Research Unit at McGill University. For the first time a connection was made between the benefits of achieving healthy vitamin D status during a baby s first 12 to 36 months and how muscle mass develops. The researchers achieved this by following up on a 2013 study in which 132 infants in Montr al QC Canada were given a vitamin D3 supplement A at one of four different dosages between the ages of 1 and 12 months. The new study confirmed the importance for the development of strong bones of a vitamin D supplement of 400 IU day during a baby s first year. This amount is in line with current Canadian health guidelines. The researchers found that higher doses did not provide any additional benefit--at least not in terms of bone development. But the body scans used to assess bone density also allowed the team to measure the children s muscle and fat mass. While there were no significant differences in body composition across the different dosage groups the researchers found children who had vitamin D stores above the threshold recommended by the Canadian Paediatric Society (CPS) averaged around 450 grams less body fat at 3 years of age. Vitamin D supplementation is routinely recommended for babies until they can get an adequate amount through their diet. The skin synthesizes vitamin D when exposed to sunlight making supplementation all the more important where long winters reduce the opportunity for this to happen. In addition Health Canada advises parents and caregivers to avoid direct sunlight and avoid use of sun block creams in young infants. Further analysis also indicated a correlation between lean muscle mass and the average level of vitamin D in the body over the first three years of a child s life. The only other factor found to make a significant difference to the children s amount of body fat was their level of physical activity. For more information visit WWW.VITAMINRETAILER.COM JUNE 2016 20 VITAMIN RETAILER Go to mushroomwisdom for info about this advertiser Enzymes Spotlight on Enzymes are necessary for the most fundamental process of life--digestion. Here s why American consumers need enzyme supplements more than ever. By Lisa Schofield ou are what you digest and absorb is a more precise saying than you are what you eat. And the former may be further clarified as You are what your enzymes are. To put it simply enzymes are life asserted Michael Schwartz founder and president of Michael s Naturopathic Programs of Texas. Our bodies use enzymes in a multitude of daily functions both those we produce ourselves and those we must ingest. We need enzymes to maintain the integrity of cells blood muscles bones and tissue. The immune system and organs depend on a healthy daily supply of enzymes--in fact every part of your body absolutely requires enzymes. According to Raf Avila director of research & development for Nature s Plus in New York recent statistics show that approximately 60 million Americans live with diagnosed digestive disorders and Y another 40 million may have undiagnosed digestive problems equating to about one-third of the population as having digestive difficulties. No nutrients no vitamins no minerals and no antioxidants can be absorbed or utilized by the human body unless they are digested and absorbed first he stated. This also means that supplements too can be rendered less effective or ineffective due to poor digestion. In nature explained Udo Erasmus author and educator for Washingtonbased Flora all animals (except humans and pets) eat their foods fresh whole raw and organic--all which contain abundant enzymes. When we eat such foods the enzymes that they naturally contain can perform anywhere up to 90 percent of the self-digestion (breakdown of foods into essential building blocks for body construction and function) of that food consumed. Human digestive and immune systems complete that break- down with enzymes produced by our cells and digestive glands. However in modern living because we cook and process our foods enzymes in that food are destroyed which places pressure on the body to manufacture more enzymes and work harder to completely digest what s eaten. Our bodies were not made to have to do this Erasmus emphasized. Due to continued consumption of processed enzyme-deficient foods digestion may be impaired leading to incomplete and inefficient digestion thus creating bouts of bloating gut pain food sensitivities or allergies and perhaps even autoimmune conditions. There are two solutions according to Erasmus 1) don t cook food or eat processed packaged products or 2) take enzyme supplements. Problem solved he declared. Enzymes are super-fast acting. Some of them catalyze breaking a million or more bonds every second. In MAY 2016 WWW.VITAMINRETAILER.COM JUNE 2014 22 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 five minutes a single gram of such an enzyme can break down a huge number of food molecules. How huge 10 septillion--which is a 1 followed by 25 zeros. Neil E. Levin CCN DANLA nutrition education manager for NOW Foods in Illinois explained that digestion is a complex process. It first begins with actually smelling the food which notifies the brain what is coming. Chewing food slowly allows extra time to prepare digestion of the detected substances and adds the enzyme amylase responsible for digestion of sugars and carbohydrates (starches and fiber). Next the stomach responds to the arrival of liquefied food and beverage by secreting pepsin and hydrochloric acid (HCl) to extract nutrients and start the multi-step process of protein digestion. After an hour or two the contents of the stomach empty into the small intestine which responds by secreting pancreatic enzymes to complete the digestive process and bile from the gall bladder to help retrieve fat-soluble nutrients to the liver. Levin added that if your customer eats a reasonably healthy meal and still has excessive gas bloating loss of energy acidity or other uncomfortable symptoms he or she is certainly a great candidate to try digestive enzyme supplements. The ability to breakdown food into its basic and useful components is of critical concern for consumers interested in functional nutrition for growth development and supporting healthy aging agreed Dr. John Deaton vice president of technology for Deerland Enzymes in Georgia. lations such as Acid Relief with Enzymes that contains chewable calcium carbonate as a natural acid buffer combined with a blend of nine enzymes to digest a broad range of food components including protein fat and several types of carbohydrates. This formula also stacks several types of protease enzymes to allow protein digestion in a wider range of pH than that of a single source he said. If your customer eats a reasonably healthy meal and still has excessive gas bloating loss of energy acidity or other uncomfortable symptoms he or she is certainly a great candidate to try digestive enzyme supplements. -- Neil Levin CCN DANLA Dawn Thorpe Jarvis MS RD LDN senior director of nutrition science and educational content Florida-based Garden of Life noted We have seen an increased demand for vegetarian and vegan enzymes as consumers become more aware and conscious of the sources of their enzymes and seek to avoid pork and other animal-derived enzymes. We have also seen a shift towards people seeking raw food diets and therefore also the demand for raw enzymes. Jarvis added that Garden of Life has higher-potency enzymes to meet the demands of the American diet. Also with its clean tablet technology Garden of Life has removed commonly used excipients from enzyme tablets such as Wobenzym N she said. According to Jeffrey Brams senior vice president at Garden of Life the company has produced the first-ever certified USDA (U.S. Department of Agriculture) organic and Non-GMO (genetically modified organism) Project verified certified vegan enzyme called Dr. Formulated Organic Digest. We believe that as we educate consumers about the benefits of eating cer- Enzyme Evolution As with any category in the rapidly growing dietary supplement industry enzymes too have evolved through trends issues and of course continued research. Overall said Levin formulas have expanded over the years from simple plant and animal enzymes in simplistic formulas (such as HCl-pepsin bromelain and papaya) to much more complex crafted assemblages of wider arrays of enzymes. We also have additional targeted digestive support such as Gluten Digest (with DPP-IV) and Dairy Digest Complete to help digest a typical serving of whole milk including the lactose (milk sugar) he noted. More recently Levin added NOW Foods has innovated with enzyme formuJUNE 2016 WWW.VITAMINRETAILER.COM tified organic and non-GMO foods we must strive to set the same high standards for our digestive enzyme products he opined. Chewable enzymes were also possible due to the company s clean non-GMO ingredients with no excipients and the technology to make a clean chewable enzyme. Traditionally chewable papain has only been available from GMO sources--we had to build a supply chain for non-GMO papain he related. Deaton observed that the industry is investing more than ever in enzymebased products for digestive health based on the significant increase Deerland Enzymes has been seeing in the number of new products it s been developing with its customers (many of them new to enzymes). In fact he reported digestive enzymes are projected to be among the best-selling dietary supplements through 2016 with a projected growth rate of 6.3 percent (Sloan Trends). Within this Deaton detailed many of the company s customers have begun to focus on developing products for consumers with gluten sensitivity. An enzyme-based supplement taken with meals can assist the body in breaking down the proteins that can cause immune responses such as gluten proteins. He explained that research shows the fastest way to break down gluten is to cleave its peptide bonds internally and externally so the scientists at Deerland Enzymes have developed Glutalytic that contains both endo- and exopeptidases to break down gluten proteins faster and more efficiently than traditional DPPIV-only supplements. By attacking the gluten protein in two ways gliadin the major immune eliciting protein fraction in gluten can be degraded down from gram to milligram quantities by the time it reaches the small intestine he said. Glutalytic also has the unique ability to break down competing proteins that may also be present in a gluten-containing meal such as milk nuts fish and soy. Dairylytic also from Deerland Enzymes is a dual-functioning enzyme blend containing lactase and a unique protease enzyme blend developed for superior protein and sugar degradation according to Deaton. Dairylytic is formulated to break down the lactose associated with intolerance as well as enable easier digestion and absorption of milk proteins whey and casein. In addition the company offers ProHydrolase to assist healthy digestion VITAMIN RETAILER 23 Enzymes Spotlight on brand products noted Avila supplies effective digestive enzymes. Nature s Plus offers a wide line of enzyme supplements including GI Natural Ultra-Zyme Ultra Bromelain Say Yes to Dairy chewable Acti-Zyme Papaya chewable Say Yes to Beans among several others. Enzyme Enlightenment of whey soy casein pea and hemp protein. It reduces digestive discomfort associated with consumption of protein supplements which is caused when protein is not completely broken down. According to Avila one of the greatest improvements in digestive enzymes has been the new technologies that allow production via fermentation without allergens such as milk and wheat. This has allowed the creation of dietary supplements with microbiologically produced enzymes that are more active and more robust than animal derived enzymes he said. For example he offered microbially-produced lipase is much more active than pancreatinderived lipase and it survives the human stomach whereas the latter does not. Nature s Plus Source of Life Gold As many natural health retailers may know loyal customers who invest in self care are aware of the benefits of adding digestive enzymes to their routines. In the Pharmaca stores located in Colorado New Mexico California and Washington Don L. Summerfield cofounder and vice president of integrative medicine asserted that Pharmaca customers have a good understanding of the benefits of digestive and proteolytic enzymes. Digestive health and pain care are very popular health care categories. Many of our customers may have had digestive or proteolytic enzymes recommended to them by their health care providers or our staff practitioners. However he advised without proper staff education many customers may not know the correct therapeutic dosage or usage to obtain optimal results from digestive or proteolytic enzymes. And there s more to enzymes than digestive issues. Enzymes are typically recommended for various digestive health issues such as poor ability to digest dairy gluten fats beans and high fiber veggies or high protein diets he said. But proteolytic systemic enzyme formulas like Wobenzym N are recommend for inflammation joint mobility and flexibility. Still it doesn t hurt for staff to ask supplement consumers about their digestion--rarely will they give an Oh no problems there type of response. Depending upon how candid your customer may be you may hear that he or she experiences gas and bloating or is already aware of a problem digesting certain food groups. When asked most people will acknowledge that they experience discomfort after eating a meal Brams emphasized. He encouraged retailers to be more aggressive in motivating customers to try an enzyme product as the experience of smoother digestion will likely be felt. Retailers should also remind customers that spending money on better quality Go to americanlaboratories for info about this advertiser 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to specialtyenzymes for info about this advertiser Enzymes Spotlight on food and dietary supplements may be wasteful unless they add enzymes which increase absorption of macronutrients and micronutrients. Garden of Life he added will continue to provide educational material such as brochures flyers magazine articles and website information about the importance of digestive enzymes as well as why certified organic and non-GMO matters when buying enzymes. We are big believers of teaching people how to eat a natural clean organic and nonGMO diet comprised of real foods along with adding quality probiotics prebiotic fiber and digestive enzymes also made from real food he said. When people tell Erasmus they have digestion issues he said he directs them to ensure they ingest enough fiber from plant-based whole foods and to also consume a digestive-enzyme blend and a probiotics blend--all of which are plentiful in any natural health store and can add multiple sales. Erasmus asserted that enzyme sales can massively increase when retailers convey their benefits and value to customers. However there is still some misinformation he pointed out. Some detractors say that enzymes are destroyed in the stomach Erasmus noted. No worry. In the time they have after we mix them in our food until they finally get inactivated by stomach acid enzymes can accomplish a great deal of digestion. Some enzyme experts suggest that enzymes actually survive digestion and continue to act throughout our digestive tract and that enzyme detractors may actually be wrong in their opinion. Clearly more research could clarify the truth. Of particular importance pointed out Deaton is apprising customers about the way enzyme efficacy is measured. Unlike conventional supplements that are measured by weight enzymes are measured by their activity and often in varying units. You can do this with eye-catching signage and of course staff interaction. It s important for consumers to know that for enzyme based supplements more milligrams don t necessarily equal increased potency he clarified. And although taking the proper enzymes will make consumers feel an improved sense of digestion Levin said he also believes that consumers will absolutely benefit by learning how to properly chew and digest their food and to eat natural foods. Many people don t pay attention to how quickly they devour a meal or even a snack but in this fastpaced world swift eating has become a norm and can certainly impair healthy digestion by not allowing enzymes to be released in proper amounts. Beyond that we typically suggest that they start with simpler formulas of plant-based vegetarian-friendly enzymes he said. One reason for this is that there is some evidence that supplementing the animal-derived enzymes can reduce our own production of these enzymes because of feedback mechanisms reporting adequate amounts present from the supplement. Enzymes can certainly be creatively cross merchandised in the produce Go to reddremedies for info about this advertiser 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to goodhealthnaturally for info about this advertiser Enzymes Spotlight on department to attract customers who are buying healthier foods but may not be purchasing supplements that day. They can also be synergistically sold with the widening variety of pre- and probiotic products. And why not have an Enzyme Awareness Day This can include in- store seminars and discounts on enzyme supplements that day only. At the end of the seminar have food samples available with bullet-points of the enzymes needed to digest them. Creative flyers can proclaim If food is love food without sufficient enzymes is a fleeting affair-- but food paired with enzymes is the romance that lasts forever. When ruminating about the future of this category Erasmus stated Enzymes are just not yet in fashion. Omega-3s and probiotics are now in fashion because of such education and also because more and more research has been done with them. Probiotics are now all the rage. Digestive enzymes are next. VR Extra Extra Visit to read about how enzymes and probiotics can work together to aid digestion. i For More Information Deerland Enzymes (800) 697-8179 Flora Inc. (604) 731-4255 Garden of Life (561) 748-2477 Nature s Plus NOW Foods (800) 999-8069 TRENDINGNOW (Continued from page 8) particularly excited about is our Ellyndale Organic Coconut Infusions which is a great replacement for butter Rosenberg added. Animal fat is composed of saturated fat primarily long chain fatty acids which are thought to promote an unhealthy inflammatory response. Butter is primarily composed of short chain fatty acids whereas most other animal fats are composed of long chains fatty acids. The thing that makes coconut oil better than butter is its higher flash point--it is better for high-temperature cooking. Our Coconut Infusions are dairy-free making it a great alternative for vegans and anyone who has sensitivities to dairy Rosenberg said. product with no additives or preservatives Harmless Harvest said. The company also offers Harmless Coffee Coconut Water. sugar with a low glycemic impact and is sustainably harvested and non-GMO. NOW Real Food Organic Coconut Flour is an alternative to overly processed grain-based flours that is free of gluten. In addition NOW also offers shredded coconut both organic and conventional. Coconut has grown to be one of the most popular categories at NOW. Our food line has embraced its great taste versatility and health benefits. We offer it in a variety of formats and even feature coconut-flavored liquid BetterStevia for sweetening your favorite beverage with the unique taste of coconut Rosenberg said. NOW said it sources only the highest quality organic coconuts that are sustainably harvested and meet the company s strict guidelines. We re nuts about coconuts and our customers appreciate the huge variety of coconut-based products we offer Rosenberg noted. Coconut & Coffee At Coffee Blocks organic coconut oil is the No. 1 ingredient in the coffee product. We love the flavor it adds to coffee Meredith said. Add in some clarified butter from grass-fed cows it s a great tasting shot of energy from natural healthy fats. Coffee Blocks comes from a Cross Fit and Paleo diet community. The benefits of high quality fats are pretty well understood there according to Meredith. When we first heard of adding coconut oil and grass fed butter to coffee we knew it would be right up our alley. We were excited for a new way to add healthy fats to our daily routine. There is a wide range of people adding coconut-based products to their lives from cooking oils they see as more healthful to people using coconut in their personal care routines for both hair and skin Rosenberg said. While some of this is driven by the free-from audience searching for products that avoid certain allergens many consumers are finding that they just like it. Coconut Water Giannella Alvarez CEO of Californiabased Harmless Harvest pointed out that the whole coconut has various uses. Currently Harmless Harvest is focused on the hydration and nutritional properties that coconut water provides. Our Harmless Coconut Water is fragrant and tasty. We harvest young organic coconuts at the peak of freshness and then use a multi-step microfiltration process to deliver coconut water Alvarez said. [Harmless Coconut Water] is filled with potassium magnesium and other nutrients [and] it is the ideal alternative to over processed synthetic drinks. Bodies need the right balance of water nutrients and minerals to keep properly hydrated. Harmless Coconut Water promotes rapid hydration and efficient metabolization of complex carbohydrates while maintaining an organic all natural 28 VITAMIN RETAILER Coconut in Personal Care In the personal care category NOW offers NOW Solutions Liquid Coconut Oil a versatile cosmetic oil that s pleasingly light and easily absorbed for comprehensive moisturization without clogging pores. The company also offers NOW Solutions Natural Coconut Oil a product rich in skin-friendly saturated fats making it perfect for use on all complexions. [Coconut] personal care topicals are readily absorbed by the skin and rarely are people allergic to it unlike many of the more common versions of these alternative coconut products Rosenberg explained. With such a wide range of products seeing the addition of coconut there is no telling how far the trend will go. VR WWW.VITAMINRETAILER.COM JUNE 2016 Coconut in the Kitchen Nutiva and NOW coconut products are making strides in the food and personal care categories which just goes to show how versatile coconut is. Nutiva offers products in the oil and butter categories as well as coconut manna coconut flour and coconut sugar. NOW Real Food Organic Coconut Sugar is a healthier alternative to table Go to daiwa for info about this advertiser VITAMINS AND MULTIVITAMINS Innovative Formulations and Clean Labels on the Rise Millennials Gen Xers and Boomers are all driving vitamin and multivitamin sales--but are they looking to buy the same products By Karen Morse MPH he state of the market for vitamins and multivitamins is strong and growing primarily because more consumers realize they aren t getting all of the vitamins and minerals they need for optimal health from their diets alone. According to Jennifer Bradley Weinhardt BS MS research and development specialist at Bluebonnet Nutrition Corporation in Texas Multivitamin and mineral formulas are a staple in the dietary supplement industry. It is no surprise that in 2014 138.9 million adults took a vitamin mineral supplement and 67 percent of these took a multivitamin according to the 2014 Gallup Study of the U.S. Market for Vitamins & Other Dietary Supplements. Marci Clow MS RDN senior nutritionist at Rainbow Light in California agreed. My opinion is that many people who fall into the Baby Boomer or Generation X (Gen X) customer group are looking for products that could T support maintaining their health and are willing to continue to invest in vitamins and multis as insurance. Potential for Growth Rainbow Light expects that the market for vitamins and multivitamins will continue to grow. Clow pointed to data from Nutrition Business Journal (2015) that showed the vitamin category up by 5 percent mineral sales up by 4.8 percent and 39 billion total in consumer sales across the supplement category in 2015. Additionally sales are forecasted to grow at 5.8 percent per year through 2020 she reported. One of the top trends for 2016 is that people are looking for clean and more natural products along with transparent business and environmental practices Clow noted. This has greatly impacted the market as there are many mainstream shoppers who are crossing over to the natural products industry to find brands that are on pulse with this trend. Rafael Avila director of research and development at New York-based Nature s Plus stated that the trend toward certified organic is leading the way. For a couple of years consumers were lured in by the low cost and natural sounding appeal of non-GMO (genetically modified organism) products. Indeed it is essential to avoid genetically modified ingredients but consumers have become aware that non-GMO does not mean natural. Avila also noted that consumers are now turning to certified organic and the USDA (U.S. Department of Agriculture) organic logo on their supplements as a true indicator of the product s quality. Weinhardt added that clean label initiatives are one of the biggest contributors in the industry today with the primary focus for clean label including natural or naturally sourced free of artificial colors flavors and sweeteners organic certified allergen-free vegetarian vegan kosher certified and MAY 2016 WWW.VITAMINRETAILER.COM JUNE 2014 30 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 whole food-based. We at Bluebonnet have noticed the consumer demand for whole food-based products as well as non-GMO and organic certified ingredients has increased tremendously in the past few years she noted. People are also beginning to take supplements at a much younger age observed brand manger Michelle Baron of California-based Natrol. This may suggest their interest in taking a more natural or holistic approach to managing their health before relying on drugs she added. Delivery System Options When it comes to choosing a delivery system for vitamins and multivitamins consumers have a multitude of choices. In addition to common pill forms such as capsules tablets and gelcaps the market is flooded with other delivery system choices such as gummies powders chewables softchews and drinks. Lifestyle seems to have a lot to do with a consumer s preferred delivery system. Natrol understands the onthe-go lifestyle and has answered the need with our fast-dissolve technology that allows the consumer to take their supplement anywhere anytime with no water needed said Baron. This appeals to consumers who don t always have water on hand are not a fan of swallowing pills or want something tasty on their tongue. Nature s Plus is a leader in liquid supplements and Avila points out that this form has many benefits. They are delicious and easy to swallow since there are no pills involved he stated and because all the nutrients are already dissolved in liquid there s no worry that insufficient digestion is inhibiting your body from absorbing all of the nutritional benefits from a supplement. With the over-60 age group population increasing exponentially the demand for liquid whole food multivitamin products is skyrocketing. And its not just liquids that are appealing to Boomers. You d probably be surprised to know that the main consumer of gummies is someone over 55 years old Clow shared. In fact the sales of adult gummies have surpassed those for children. Clow pointed to National Marketing Institute (NMI) data that still listed tablets and capsules as the preferred JUNE 2016 WWW.VITAMINRETAILER.COM choice for all demographics combined. With supplement use in millennials on the rise that statistic could change. Millennials appear to indicate that pills tablets capsules are for old people and prefer to take their supplements via other deliver forms such as liquids drinks mints gels and gummies. Retailer Shannan Daetwiler owner of Simply Nutrition in Lincoln PA added that while pill formulations such as softgels and capsules tend to be preferred if a chewable is available in the particular vitamin supplement a consumer is looking to purchase there is a tendency to go with that option. Retailer Tim Hitt supplement manager with Fiesta Nutrition Center in Monroe LA agreed. Liquids and sublinguals are wildly popular in the B12 and D categories he said. People are also reaching for vitamins and multis as a much earlier age to support a more natural healthy aging process. Clow noted that according to a 2013 NMI report supplement use amongst Millennials grew from 50 percent in 2009 to 68 percent in 2013. Similarly 70 percent of Gen Xers used supplements in 2013 while only 55 percent reported using them in 2009. Archambault agreed. Millenials are in general more open to alternative health care and are more willing to educate themselves about these types of products he stated. There s no doubt today s customer is more educated said retailer Hitt. The majority of them know what they are basically looking for but need some fine tuning from an educated staff. New Products FoodScience of Vermont recently launched five new liposomal products including Liposomal C for enhanced immunity and Liposomal D for bone health. Liposomes are described as an innovative delivery system that allows for a much higher nutrient absorption rate. As they pass through the digestive system they are protected from the harsh conditions due to their encapsulation allowing the nutrients to be absorbed directly to the bloodstream. At Rainbow Light Clow said the company recently introduced three multivitamin gummy formulations--one for men one for women and one for teens. The age and gender specific nutrient formulations focus on energizing B vitamins to promote natural energy production mental focus and maintain a healthy stress response she shared. The gummies come in convenient grab-and-go packets. Bluebonnet launched Super Earth SingleDaily Multiple in both iron and iron-free formulas. Unlike ordinary multiples explained Weinhardt whole food based multiples like Bluebonnet s Super Earth SingleDaily Multiple provides a cornucopia of plant super foods with all the essential vitamins minerals and nutrients necessary for complete and VITAMIN RETAILER 31 The Customer Base In addition to bridging the nutritional gaps in our diets Weinhardt explained that different life stages are a driver for consumers seeking out more of a certain micronutrient. Women continue to dominate the category as they tend to invest more proactively in their health and take a variety of supplements to meet a range of needs said Baron. They are also the primary shopper for their households and are therefore a key decision maker in the products their family uses. However recent research suggests more men are shopping within the category. The growing elderly population is a key consumer group for dietary supplements and vitamins stated Derek J. Archambault director of marketing at FoodScience Corporation of Vermont. The percent of supplement use in Boomers increased from 69 percent in 2009 to 75 percent in 2013 and in Matures the increase went from 75-83 percent added Clow. This group of consumers uses dietary supplements and vitamins for preventative and chronic diseases to delay aging and for support of overall well-being Archambault said. VITAMINS AND MULTIVITAMINS Innovative Formulations and Clean Labels on the Rise balanced nutrition. In May Natrol launched a new skin hair and nails supplement including lutein and biotin. New clinical research has found that the daily intake of 10 mg of lutein will improve skin hydration and elasticity revealed Baron adding that biotin supports healthy hair and strong nails. To fully round out the quality and value of this product she continued vitamins A C D B12 B6 copper and zinc alphalipoic acid and horsetail have been added to help improve overall health of skin hair and nails. The newest from Nature s Plus is the Source of Life Certified Organic Multi line which carries the USDA organic logo. The line includes a women s multi a women s once daily a men s multi a men s once daily and a prenatal multi. Sales Suggestions The vitamins and multivitamins category can be confusing for consumers and marketing can be challenging because retailers are limited to what they can say about products. According to Clow some of the challenges can be eliminated by using merchandising displays with samples and education collateral as well as demos and sampling store-level education programs and promotional support. Labels designed to accurately describe product benefits can also help the consumer with the decisionmaking process she added. Shari Allen vice president of sales at Nature s Plus noted that retailers need to call attention to the shelf and to the particular item they want to feature. She suggested taking a current product of interest in the general market such as magnesium and deciding what brand will be featured. Use a large quantity to convey that this is a best seller and high volume item and signage like shelf talkers danglers overhead mobile and customized information she explained. Excitement sells. But more important than the mer32 VITAMIN RETAILER chandising and promotional material is the expertise of the sales representatives in the field. They can assess the challenges of each individual retailer and arrange for customized merchandising solutions and conduct instore demos and educational training for customers Allen suggested. Clow added that with both positive and negative studies regularly emerging in the media even the savviest consumer may have trouble knowing what to believe. While a retailer may feel enthusiastic about a particular supplement it is essential to remember when selling supplements eagerness must be limited to what you can say under the law she noted. The verbal interface at the point of sale is an important exchange because it helps guide consumers to the supplement products that are well suited for their individual needs. It is essential that discussions of these products is accurate and legal. For more information she suggested that retailers view Roadmap for Retailers on the Council for Responsible Nutrition s website. One of the keys to becoming a true retail partner is building strong relationships according to Weinhardt. As a family-run business our strength is that we understand what many of our health food store partners are going through since we often experience similar challenges. Shared principals passion mission and loyalty between us and our retails partners is a big part of our success. But it s our customercentric culture--placing the specialty retailer s business needs front and center--which has allowed our business to not only grow but flourish. VR Extra Extra Visit to read about a how increased vitamin D intake may reduce risk of cancer. i For More Information Bluebonnet Nutrition Corporation (281) 240-3332 FoodScience Corporation (800) 874-9444 Natrol LLC (818) 739-6000 Nature s Plus (631) 293-0030 Rainbow Light (800) 635-1233 WWW.VITAMINRETAILER.COM JUNE 2016 Go to naturalfactors for info about this advertiser Go to bluebonnet for info about this advertiser 2 016 Vity Awards V itamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2016 Vity Awards. After all who is better qualified to determine the industry s best-selling products than the people who sell them What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2016 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are as always based on the number of votes in each category. The 2016 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote with their pocketbooks. Vitamin Retailer would like to thank the retailers who supported this year s Vity Awards with their time and input and congratulate all the winning manufacturers. Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer. 2016 Vity Awards VITAMIN & MINERAL SUPPLEMENT CATEGORY SINGLE MINERAL Natural Calm by Natural Vitality Multi-award-winning Natural Calm is the bestselling magnesium supplement in the natural products market year after year. Natural Calm supports heart and bone health better sleep natural energy production and natural stress reduction. Natural Vitality uses only organic flavors and organic stevia. In addition Natural Calm is vegan gluten free and certified nonGMO (genetically modified organism). SINGLE VITAMIN Vitamin D3 5000 IU by Bluebonnet Nutrition Bluebonnet s family of non-GMO Vitamin D3 5000 IU offers various delivery forms (liquid chewable tablets soft gels and vegetable capsules)--all as an important part of a daily nutritional regimen for maintaining healthy bones and teeth. Vitamin D3 5000 IU Soft Gels are soy-free and contain vitamin D3 (cholecalciferol) from deep sea cold water fish liver oil in a base of non-GMO safflower oil. Bluebonnet s EarthSweet Chewables Vitamin D3 5000 IU Tablets Liquid Vitamin D3 5000 IU Drops and Vitamin D3 5000 IU Vegetable Capsules are all soy-free kosher certified and sourced from lanolin to help support optimal serum vitamin D levels. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. ANTIOXIDANT SUPPLEMENT CellularActive CoQ10 Ubiquinol 100 mg Vegetarian Soft Gels by Bluebonnet Nutrition Bluebonnet s CellularActive CoQ10 Ubiquinol 100 mg Vegetarian Soft Gels contain the active antioxidant form of CoQ10 (ubiquinol) rather than the common form of CoQ10 (ubiquinone) which must be converted to ubiquinol in the body. Aging intense training and certain medications like statins compromise the body s natural production of CoQ10 as well as the conversion of ubiquinone to ubiquinol. That s specifically why athletes and seniors benefit from ubiquinol supplementation by offering their bodies the active antioxidant form of CoQ10 that can be immediately utilized. This CellularActive antioxidant formula is non-GMO soy- and gluten free as well as suitable for vegetarians. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MULTIPLE VITAMIN MINERAL Super Earth Multinutrient Formulas by Bluebonnet Nutrition Bluebonnet s Super Earth Multinutrient Formulas--most available in both iron and iron-free forms--are specially formulated with whole food phytonutrients from the foods one eats every day. These cuttingedge whole food-based formulas offers essential vitamins minerals and enzymes from unique kosher-certified plant-based ingredients such as adaptogenic and immune-boosting herbs from the garden greens from nutrient-dense spirulina chlorella and chlorophyll lycopene from tomatoes and potent anti-aging antioxidants from pomegranate fruit and sprout phytonutrients. The scientifically relevant amounts of important nutrients help close the nutritional gap in our daily diets for complete and balanced daily nutrition. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SPECIALTY & HERBAL SUPPLEMENT CATEGORY EFA SUPPLEMENT Ultimate Omega by Nordic Naturals The No. 1 selling fish oil in the U.S.--and the company s most popular concentrate--Nordic Naturals Ultimate Omega offers support for both body and mind. Without solicitation doctors and researchers worldwide consistently choose and recommend this powerful formula. Concentrated Ultimate Omega delivers more omega-3s per serving than most other omega-3 products. This means you get more health benefits in a smaller serving. Ultimate Omega contains high potency omega-3s for increased benefits in fewer soft gels is clinically shown to support a healthy heart helps optimize immune function supports a positive mood and promotes joint mobility. 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to vibrant for info about this advertiser Go to naturesplus for info about this advertiser 2 016 Vity Awards ACIDOPHILUS PROBIOTIC OR ENZYME Ultimate Flora Probiotics by Renew Life Over a decade ago Renew Life took digestive wellness to a new level with Ultimate Flora. Now the No. 1 high potency probiotic Ultimate Flora formulas range from 15 billion all the way to 200 billion all made with multiple scientifically studied strains targeted delivery and a quality purity and potency guarantee through expiration. The Ultimate Flora line also has alternative deliveries for children or for those who don t like to swallow capsules including delicious Probiotic Gummies Fizzy Drink Mixes and the company s chewable Kids probiotics. Renew Life has an Ultimate Flora probiotic for everyone-- from infants to seniors and everyone in between--to help them live digestively every day. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. No.1 probiotic brand with 15 billion or more cultures based on annual sales ending 1 24 16. HERBAL SUPPLEMENT Curamin by EuroPharma (Terry Naturally) Terry Naturally Curamin formulas are award-winning leading pain relief products changing lives for the better all around the world. The clinically studied ingredients in our formulas are carefully selected for safe effective and non-addictive pain relief. Curamin doesn t mask occasional pain--it gets to the source and stops it. Terry Naturally products are sold in fine health food stores. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Occasional muscle pain due to exercise or overuse HOMEOPATHIC REMEDY Arnica Montana by Boiron Before pain gets in your way relieve it at the first sign with Arnica Montana by Boiron the world leader in homeopathic medicines. These melt-away pellets work with your body to relieve pain. Made from a natural active ingredient it s safe to use at the first sign of muscle pain. Try it for neck back shoulder and leg muscle pain stiffness and swelling from injuries and bruising. Don t just mask your pain. Relieve it with Boiron Arnica montana and feel better faster. These Uses have not been evaluated by the Food and Drug Administration. FIBER INTERNAL CLEANSER SUPPLEMENT Organic Clear Fiber by ReNew Life From Renew Life the No. 1 Fiber Company Organic Clear Fiber is the fiber with total-body benefits it helps curb appetite by helping you feel full promotes digestive balance and supports healthy cholesterol levels already in normal range. Made from 100 percent soluble organic acacia fiber Organic Clear Fiber is a flavor-free clear-mixing supplement that can be mixed into soft foods beverages and even baked goods to help customers live digestively every day. Plus its prebiotic benefits help restore the gut flora s natural harmony. Organic Clear Fiber contains no gluten dairy soy or artificial ingredients and is guaranteed for quality purity and potency through expiration. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Based on SPINS Natural Channel data unit sales 52 weeks ending 2 21 2016. JOINT BONE SUPPORT Bone Strength Take Care by New Chapter New Chapter s Bone Strength Take Care is clinical-strength plant calcium with a 3-in-1 benefit bone strength support joint flexibility and heart health support. Bone Strength Take Care includes fermented vitamin D3 to support effective calcium absorption and vitamin K2 to direct calcium to bones where it s needed. Bone Strength Take Care s calcium magnesium complex has been shown to support movement joint flexibility and joint function. The vitamin K2 also functions to help maintain artery health important for overall cardiovascular health. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. PET HEALTH SUPPLEMENT RESCUE Remedy Pet by Bach Veterinarian recommended RESCUE Remedy Pet is a natural stress reliever that can be used to create a calming effect for pets experiencing any stressful situation. This may include separation anxiety travel anxiety fear of loud noises like thunderstorms and much more. RESCUE Remedy Pet is an alcohol free blend of the same 5 Bach Original Flower Remedies found in the original RESCUE Remedy stress formula that was developed by a doctor over 75 years ago. RESCUE Remedy Pet is available in 10 ml and 20 ml drops and is suitable for all animals including dogs cats horses bird and rabbits. The claims for this product are based upon traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration. WWW.VITAMINRETAILER.COM JUNE 2016 GREEN FOOD SUPPLEMENT Green Vibrance by Vibrant Health Green Vibrance is a comprehensive green superfood which focuses on the four major areas of health nutrition circulation digestion and immunity. The label is jam packed with ingredients that support these areas such as 25 billion probiotics digestive enzymes oat grass goji berries astragalus holy basil flaxseed powder and liverwort. That s just the tip of the iceberg as far as top-quality ingredients and because they utilize full disclosure labeling--everything you see on the label is everything in the product. 40 VITAMIN RETAILER Go to renewlife for info about this advertiser 2 016 Vity Awards WOMEN S HEALTH SUPPLEMENT TIE DIM Plus by Nature s Way DIM-plus contains diindolylmethane a phytonutrient found in cruciferous vegetables including broccoli Brussels sprouts cabbage cauliflower and kale. Diindolylmethane has unique benefits that support the activity of enzymes that improve estrogen metabolism. This patented complex offers enhanced absorption and contains Protectamins vegetables. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. DIET WEIGHT LOSS FORMULA Citrimax by Nature s Plus Supporting healthy weight management Citrimax is an important breakthrough in the field of natural weight loss and healthy living. Citrimax is a highly concentrated extract of Garcinia cambogia a healthful fruit indigenous to India and popularly used for hundreds of years. Independent laboratory analysis shows that Citrimax contains among the highest concentrations of [-]hydroxycitrate available offering unparalleled results. Nature s Plus always uses the highest-quality best-studied ingredients in all of its products. DIGESTIVE SUPPORT FORMULA Digest Gold by Enzymedica Enzymedica s Digest Gold which is the No. 1 selling digestive enzyme on the market uses an advanced formula of enzymes to break down carbohydrates fats fiber and protein. It helps the body absorb nutrients and convert food into energy while also preventing post-meal bloating gas and other digestive discomforts. Enzymedica uses an exclusive Thera-blend process for blending enzyme strands together resulting in far superior potency. Woman s One by Rainbow Light Rainbow Light Women s One Multivitamin contains potent vitamins minerals and herbs to nourish protect and support major systems of a woman s body and promote natural energy. Added calcium magnesium and vitamin D3 support bone and breast health while specially blended herbs promote natural stress and hormone balance. Plant-based enzymes and probiotics promote easy gentle digestion without stomach upset. Just one tablet per day with or between meals is all it takes for women to receive comprehensive daily nutrition and natural energy. Women s One is 100 percent natural and is free of gluten dairy wheat and yeast. ENERGY FORMULA NOW ENERGY by NOW NOW ENERGY combines a comprehensive array of nutrients and dietary ingredients that endow your body with natural energizers. This formula does not contain ephedra (Ma Huang) or bitter orange--instead ENERGY has been naturally formulated with ingredients such as B vitamins green tea panax ginseng and rhodiola to naturally support thermogenesis energy production and adrenal function. Caffeine is present in this product as a naturally occurring constituent of herbal ingredients such as guarana yerba mate and green tea. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MEN S HEALTH SUPPLEMENT T Male by Nature s Plus Nature s Plus T Male is a revolutionary supplement that nutritionally supports healthy natural testosterone production in men. Testosterone positively influences male physiology promoting strength endurance stamina vitality energy brain function mood sexual function and more. Powerful nutrients featuring ViNitrox fruit polyphenols high potency zinc aspartate calcium and fenugreek contribute to the healthy production of revitalizing testosterone. HEART CARDIO SUPPORT FORMULA Red Yeast Rice with CoQ10 by Jarrow Formulas Jarrow Formulas Red Yeast Rice is a 10 1 extract of red yeast rice along with 100 mg of Coenzyme Q10 (CoQ10). The two ingredients work together supporting cardiovascular health. Red Yeast Rice is a complex food substance that also contains many bioactive components like sterols isoflavones and monounsaturated fatty acids. Specific compounds found in Red Yeast Rice such as monascin and ankaflavin have been found to promote inflammatory health and even support beneficial HDL levels. CoQ10 complements Red Yeast Rice in supporting healthy cardiovascular function. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. WWW.VITAMINRETAILER.COM JUNE 2016 BRAIN SUPPORT FORMULA Prevagen by Quincy Bioscience Quincy Bioscience s brain health supplement is the only one to contain the breakthrough ingredient apoaequorin a protein originally discovered in jellyfish and shown in clinical studies to improve memory. During the aging process there is a reduction in proteins that support the brain. Apoaequorin supplements these proteins during the natural process of aging and can help with mild memory problems associated with aging the company stated. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. 42 VITAMIN RETAILER Go to newchapter for info about this advertiser 2 016 Vity Awards IMMUNE SUPPORT FORMULA Wellness Formula by Source Naturals A signature Source Naturals product Wellness Formula goes beyond other immune support products to bring balance to interrelated body systems critical to seasonal wellness. Its advanced Bio-Aligned formula combines important vitamins herbs and nutraceuticals to deliver comprehensive immune respiratory and antioxidant defense support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. LIQUID AMINOS Amino Fuel by Twinlab Amino Fuel Liquid provides protein in its most easily digested absorbable and utilizable form to maximize muscle growth and optimize protein synthesis. Research shows that when taken orally peptide-bonded amino acids increase nitrogen retention better than free-form amino acid mixtures for optimum muscle growth. Amino Fuel liquid contains 15 g per serving of protein from amino acids includes fast absorbing high quality branched chain peptide-bonded and free amino acids and provides protein in its most usable easily digested form to maximize muscle growth and optimize protein synthesis. SEXUAL FUNCTION FORMULA Steel Libido by Irwin Naturals Steel Libido supports and inspires sexual vitality. This powerful male-enhancement formula combines traditional botanicals and targeted nutrients to boost physical performance and pleasure. Use this product daily to help maintain an active sex life or occasionally as needed to maximize potential. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MUSCLE ENHANCEMENT 100% Natural Whey Protein Isolate Powder by Bluebonnet Nutrition Bluebonnet s 100% Natural Whey Protein Isolate Powder is kosher certified non-GMO and sourced from free-roaming grass-fed cows not treated with recombinant bovine growth hormone (rBGH) or antibiotics providing 26 g of microfiltered protein per serving. In addition it is free of most allergens including soy and gluten. Plus it is low in fat carbohydrates sodium and cholesterol and doesn t contain artificially derived colors flavors or sweeteners making it one of the purest whey protein products on the market. Bluebonnet employs a special low-temperature microfiltration process that removes excess fat and 98 percent of the lactose while leaving the protein undenatured and the immunoglobulins intact. Available in five naturally delicious flavors vanilla chocolate original unsweetened strawberry and mixed berry. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. CHILDREN S HEALTH SUPPLEMENT Nordic Berries by Nordic Naturals Nordic Berries contains essential vitamins minerals and antioxidants that growing kids need--including zinc and vitamins A B C D3 and E. These easyto-chew multivitamins capture the delicious sweet-and-sour citrus taste of Norwegian cloudberries. No wonder they re the No. 1 Children s Multivitamin in the U.S. Nordic Berries is suitable for children 2 years and older and makes a potent complement to any Nordic Naturals omega-3 product. Nordic Berries contain essential nutrients for kids and adults alike have no artificial colors flavors sweeteners or preservatives come as a chewable pectin-based multivitamin for ages 2 and up and are a potent complement to any Nordic Naturals omega-3 product. SPORTS NUTRITION BAR Quest Protein Bar by Quest Nutrition Quest Nutrition believes healthy eating should be fun delicious and good for you. Quest Bars have 20 g of high-quality protein no added sugar and only 2 to 7 g of active carbs. Quest created a variety of tasty flavors packed with protein so you can find your favorites. PROTEIN POWDER Super Earth VeggieProtein Powder by Bluebonnet Nutrition Bluebonnet s Super Earth Organic VeggieProtein Powder contains four of the highest quality nutritionally dense plant proteins that Mother Nature has to offer. The unique combination of brown rice yellow pea chia and quinoa delivers 18 grams of complete and balanced protein containing all nine essential amino acids plus 2 to 3.5 grams of fiber as well as 2 grams of essential fatty acids. Additionally it contains up to 93 percent of the daily value for select key minerals to help balance your body s electrolytes. This USDA (U.S. Department of Agriculture) organic non-GMO and kosher certified formula is free of most allergens (e.g. soy gluten and milk) and is available in five naturally delicious flavors vanilla vanilla chai chocolate and chocolate mocha. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. WWW.VITAMINRETAILER.COM JUNE 2016 SPORTS NUTRITION CATEGORY FUNCTIONAL BEVERAGE Oxylent Sport 3-in-1 by Vitalah Sport Oxylent from Vitalah is a comprehensive 3-in-1 supplement drink that supports energy stamina and recovery for the sports enthusiast and active weekender in a delicious Blueberry Burst flavor. With a unique panel of ingredients that includes Creatine MagnaPower Sustamine Citrulline Malate electrolytes antioxidants vitamins C and D and a host of powerful Albion Minerals this product is the all-in-one solution for pre during and post workout support or for those with an active lifestyle. Packaged in convenient 30-serving canisters or in 15-count stick pack boxes Sport Oxylent is free of sugar gluten soy dairy GMOs and caffeine. 44 VITAMIN RETAILER Go to naturade for info about this advertiser 2 016 Vity Awards WEIGHT GAINER Weight Gain by Naturade Naturade Weight Gain with no sugar added is a naturally flavored nutrient dense food formulated to help you magnify calorie intake and gain weight fast. It provides balanced nutrition and is a food not a dietary supplement and does not contain any stimulants or steroids. Naturade Weight Gain enhances your body s utilization of nutrients for optimal calorie absorption with three natural enzymes--papain bromelain and pancreatin. You can add more than 1 600 calories daily in a fast safe way to supplement your balanced meal plan. It s important that you do not reduce your regular food intake. HEADACHE REMEDY Headache by Hyland s Hyland s Headache available for well over 50 years offers you pain relief for the symptoms of headaches caused by stress or illness. Made with four natural homeopathic ingredients these quick-dissolving tablets help you feel better so you can get back to leading a vitality-rich life. Don t let a headache slow you down. The uses for Hyland s products are based on traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration. NATURAL COLD FLU REMEDY Sambucus by Nature s Way Nature s Way Sambucus contains premium elderberries made from a unique cultivar of black elderberries with a higher level of naturally-occurring flavonoids. Full-spectrum black elderberry extract are standardized to anthocyanins which are potent flavonoid BioActives. The gentle solvent-free extraction method ensures maximum flavonoid potency. Additionally the company s elderberry extract has been tested for bioavailability and activity within the body. NATURAL MEDICINE CATEGORY NATURAL ALLERGY HAY FEVER REMEDY Breathe Free by Rootology Rootology s Breathe Free is made of 13 powerful herbal extracts that provide fastacting non-drowsy year-round natural nasal and sinus relief no matter the cause of discomfort. With extracts ranging from 8 1 to 5 1 concentrate and including such well known herbs as magnolia and angelica to lesser known as schizinopeta the unique formulation goes to work immediately for congestion sinus pressure and pain runny nose and eyes itchy nose and eyes and post nasal drip. While it is used often for allergies many users find it very helpful for all manner of nasal and sinus issues whether acute or chronic. CONGRATULATIONS to Tammy Young with Alternative Choices (Greencastle PA) who was selected at random to win a Fitbit Alta for participating in this year s Vitys THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights August 7 4 16 ad closing 2016 Retailer of the Year Sept. 8 4 16 ad closing Longevity & Aging Natural Products Expo East Issue Our 2016 Media Planner Is Available At 2016-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP 46 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to naturalfactors for info about this advertiser 2 016 Vity Awards NATURAL INDIGESTION REMEDY DGL by Enzymatic Therapy DGL from Enzymatic Therapy offers soothing digestive relief and soothes the stomach lining. The original formula contains 3 1 DGL extract and also contains less than 1 percent glycyrrhizin to help avoid any potential effect on blood pressure. This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SUPPLIER MERCHANDISING SUPPORT CATEGORY BEST SUPPLIERPROVIDED EDUCATIONAL MATERIALS EuroPharma (Terry Naturally) EuroPharma (Terry Naturally) produces a wide variety of educational offerings from shelf-talkers brochures and flyers to informative webinars and on-site training. EuroPharma s passion is your health. NATURAL SLEEP REMEDY Tranquil Sleep by Natural Factors Tranquil Sleep is a superior sleep support formula that promotes peaceful and tranquil sleep. This advanced fast-acting safe approach helps people fall asleep more quickly stay asleep sleep more soundly and wake up feeling refreshed. What makes this formula so unique is the combination of 5-HTP melatonin and Suntheanine L-theanine that exerts a gentle yet powerfully synergistic effect that helps promote restful sleep. Tranquil Sleep is a safe non-habitforming formula and is available in chewable tablets or soft gels. BEST COMPUTERIZED POINT-OF-SALE SYSTEM Catapult by ECR Software Corporation ECRS serves hundreds of natural product health retailers with its end-to-end retail automation suite helping them achieve greater productivity in areas such as inventory management supplier communications data analysis and customer experience. In turn ECRS customers have reported higher profits and year over-year growth. The ECRS Catapult software suite developed with modern java-based technology includes functionality such as point of sale (POS) self service mobile POS dashboard analytics inventory management membership management loyalty and rewards general ledger and supplier integration. CONGRATULATIONS to all 2016 Vity Award Winners Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Go to ecrs for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N Celiac Disease Fast Facts & Myths BY TRICIA RYAN BA BSC MBA A ccording to which supports consumers with celiac disease and gluten sensitivity here are some of the most staggering facts associated with commonly asked questions about celiac disease and the gluten-free marketplace. It is estimated that 83 percent of Americans who have celiac disease are undiagnosed or misdiagnosed with other conditions. Celiac disease is a serious genetic autoimmune disease that damages the villi of the small intestine and interferes with absorption of nutrients from food. An estimated one in 133 Americans or about 1 percent of the population has celiac disease. Celiac disease can affect men and women of all ages and races. Six to 10 years is the average time a person waits to be correctly 50 VITAMIN RETAILER diagnosed. (Source Daniel Leffler MD MS The Celiac Center at Beth Israel Deaconness Medical Center) Celiac disease can lead to a number of other disorders including infertility reduced bone density neurological disorders some cancers as well as other autoimmune diseases. Five to 22 percent of people with celiac disease have an immediate family member (first degree relative) who also has celiac disease. There are no pharmaceutical treatments or cures for celiac disease. A 100 percent gluten-free diet is the only existing treatment for celiac disease today. What is the Retailer s Role in Supporting Consumers Demanding Gluten-free Products According to Markets and Markets research the global gluten-free products market is projected to reach 7.59 billion USD by 2020 at a CAGR of 10.4 percent from 2015 to 2020. Essentially sales have not abated in a category that was often described as a fad instead it has become a trend with one of the main reasons for this being attributed to the Americans fascination with what s new and what s novel. As a responsive retailer it stands to reason that you need to have a least a small percentage of your product mix be something that s up to date and up to the minute. However gluten free has now hung in with continued double-digit growth year after year. Novel is not enough to explain the fascination with the diet and the growth in sales. Recent research from Natural Marketing Institute (NMI) suggests that consumers really feel the WWW.VITAMINRETAILER.COM JUNE 2016 gluten-free diet is better for them and the influence of family friends and the media have been critical to the diet s longevity. Myths or Facts Is Gluten Sensitivity Real There is very little known about non-celiac gluten sensitivity ( gluten sensitivity ). At this point in time most experts in gluten-related disorders do believe it is a real condition. However there may be experts with differing opinions. We don t have a disease definition yet for gluten sensitivity so right now it is what we call a diagnosis of exclusion. A diagnosis of gluten sensitivity is given when people experience similar symptoms as those with celiac disease when eating gluten but who test negative for celiac disease and wheat allergy. These individuals then undergo an elimination diet under the supervision of an expert health care team to determine if gluten is at the root of their symptoms. People with celiac disease develop auto-antibodies to gluten and experience damage to their intestines. People with gluten sensitivity experience neither of these celiac disease markers however their symptoms can be quite debilitating and affect quality of life Do You Gain Weight Eating Gluten-containing Foods If you do not have celiaic disease or a gluten sensitivity gluten is not harmful to your health and is not making you gain weight. Since so many foods now come in gluten-free versions it s easy to think that they are a better alternative--which would be wrong. Gluten is found in many whole-grain foods that have an array of vitamins minerals and fiber and are vital to a healthy diet. Research has shown that people who eat three servings of whole grains a day are 30 percent less likely to develop type 2 diabetes. The right mix of healthy carbohydrates like whole-grain products is the best way to control your blood sugar and avoid diabetes--plus fiber rich foods help to keep you full throughout the day. Whole grains are also the vehicle for many of nature s disease fighters like phytochemicals. So when you re cutting out gluten for no real reason you re losing many of the nutritional benefits found in foods with gluten. Do Gluten-free Foods Help You Lose Weight Weight loss comes from balanced healthy diets--gluten free or not. When you re trying to lose weight the key is to make conscious choices about eating whole real foods. If you need to go gluten free consult your doctor or a nutritionist to determine the best eating plan for your lifestyle but in general select more fruits vegetables lean meat and more naturally gluten-free grains like brown rice or quinoa. Are Gluten-free Foods Better For Your Health Gluten-free foods aren t better for your health. Don t be fooled--gluten free doesn t automatically mean low calorie or healthy. In fact glutenfree foods are full of extra calories and sugars to make up for taste and texture when alternative products are swapped. They also tend to have less fiber than their gluten-containing counterparts. Nutrition legislation has not caught up with this category and fortification is not always evident in gluten-free foods. Unless people are careful a gluten-free diet can lack essential nutrients since a lot of the gluten-free products tend to be low in B vitamins calcium iron zinc and magnesium. A brand champion and trend expert Tricia Ryan has more than 15 years of progressive experience in marketing and communications with a focus on food and consumer packaged goods in the food and beverage industry. She is a principal at the Gluten-Free Agency providing strategic and communication expertise on the gluten-free market. She also leads the Gluten-Free Certification Program in its marketing efforts across North America. She has an MBA in marketing and business and has completed her internship as a registered dietitian. Why are Consumers Going Gluten Free Who are the Biggest Influencers in This Decision As a retailer how do you distinguish between fact and myth in this category that holds so much emotional and physical power for those that adhere to it for non-medical reasons Here is a compiled a list of some myths associated with the category and thanks to the help of the GlutenFree Associations and support groups ( you have an additional resource when considering listing new gluten-free products within your stores. JUNE 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 GLUTENFREEPRODUCTFOCUS Our Daily (Gluten-free) Bread G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N n all its various forms bread is the most widely consumed food in the world according to the article A Brief History of Bread and recent discovery suggests humans started baking bread at least 30 000 years ago. An important source of carbohydrates it s also portable and compact which helps to explain why it has played an integral part of the human diet. Bread also plays essential roles in religious rituals. For instance many Christians who receive communion are given wafers that are made out of wheat flour and water. Jews traditional- I B Y J A N E T P O V E R O M O ly use challah on the Sabbath and holidays. According to challah is made in various shapes and sizes depending on the holiday. Bread is often so imbedded in diets that most people don t think about it until they aren t allowed to have it anymore. Pizza sandwiches bagels crackers buns etc. used to be off limits for those diagnosed with celiac disease or gluten intolerance. But today those options are now plentiful. However for many of those avoiding gluten finding the perfect bread to suit their daily needs as well as their taste buds is the ultimate challenge. In the past finding delicious baked goods and treats also posed a problem for those with celiac disease or gluten intolerance. Fortunately eliminating gluten from their diet now doesn t mean sacrificing flavor. High-quality gluten-free products are plentiful for a sweet indulgence. Here are several bread offerings plus flours and baked goods retailers can supply for their gluten-sensitive customers La Brea Bakery As leaders in the artisan bread category for more than 25 years it made sense for La Brea Bakery (Los Angeles CA) to take on the challenge of what truly great gluten-free bread could be. Unlike some other gluten-free loaf options this bread doesn t require toasting and has a consistent texture and crust that eats like regular bread and will hold up for a sandwich. La Brea Bakery Artisan Sliced Sandwich Bread is available in two flavors--white and multigrain and the MSRP for a 13-oz. loaf is 6.99. For more information call (856) 417-8100 or visit Mikey s Muffins Arizona and New York-based Mikey s Muffins are low-calorie multi-purpose English muffins that are gluten- dairy- soy- and grain free paleo-certified and kosher parve. Made from six simple and recognizable ingredients (in their Original variety) each muffin is less than 100 calories and contains only 1 net carb 3 grams of dietary fiber and 5 grams of protein. The use of premium nut flours--almond and coconut--instead of traditional rice or tapioca flour is what allows the product to remain clean nutritious and paleofriendly. The muffins are available in three varieties Original Toasted Onion and Cinnamon Raisin. A box of four muffins retails for 6.99. For more information call (516) 455-6033 or visit Rudi s Gluten-Free Bakery Multigrain and Original GlutenFree Bread In January Rudi s Gluten-Free Bakery (Boulder CO) launched a new glutenfree sandwich bread found outside of the freezer section. Made to be located in a store s bread aisle or baked goods area the sandwich bread still has the taste and fluffy texture gluten-free fans love from Rudi s and requires no defrosting. The bread provides 5 grams of fiber per twoslice serving and is certified to 10 ppm or less gluten per serving by the Gluten Free Certification Organization (GFCO). Sweetened with a hint of golden honey Rudi s Gluten-Free Bakery has donated to the Xerces Society to protect the bees that make it all possible. The new Multigrain and Original Bread is made with non-GMO (genetically modified organism) ingredients and is available nationwide. A 14-oz. loaf retails for 4.99. For more information call (877) 293-0876 or visit 52 VITAMIN RETAILER Mini Ancient Whole Grain Double Chocolate Cookies Known for its ancient whole grain baking mixes Illinois-based Zemas Madhouse Foods delicious better-for-you treats are now available in the cookie aisle. Made with a super-seed trio of chia hemp and flax meal these crunchy cookies are free from genetically modified organisms (GMOs) the top eight allergens and are certified kosher vegan and GFCO (Gluten Free Certification Organization). Zemas Double Chocolate Cookies (MSRP 5.99 per box) are made with pure cocoa and are full of beneficial antioxidants the company said. For more information call (847) 910-4512 or visit WWW.VITAMINRETAILER.COM JUNE 2016 Organic Sprouted Purple Corn Flour For those who prefer to make their own bread and baked goods To Your Health Sprouted Flour Co. (Fitzpatrick AL) offers gluten-free 100 percent wholegrain flour. Research indicates that purple corn is one of nature s richest sources of health-enhancing anthocyanins and polyphenols as evidenced by its deep vivid color the company stated. Purple corn tastes like regular corn and can be used as an ingredient in the same manner as white and yellow corn. The flour is available in 1- 5- 25- and 50-lb. bags with suggested retail prices from 3.92 to 159. For more information call (334) 584-7875 or visit Blends by Orly Blends by Orly (Scottsdale AZ) is a line of four glutenfree dairy-free nut corn-free flour blends that are a perfect 1 1 replacement for wheat flour in any recipe. Blends by Orly are unique in that the gluten-free healthy grains are custom blended to match different categories of baking and cooking. Blends by Orly allow bakers and cooks to make recipes that taste like the real thing. The MSRP for a 20-oz. bag is 8.99. For more information call (201) 906-8334 or visit Pereg Natural Foods Gluten-free Flours Pereg Natural Foods (Clifton NJ) offers five new varieties of gluten-free flours in addition to Quinoa Flour Almond Banana Buckwheat Chickpea and Coconut. All are gluten free 100 percent natural non-dairy and certified kosher. They offer a 1 1 substitute for wholewheat flour in most recipes. The flours offered in 16-oz. re-sealable bags range in price from 3.99 to 4.99. For more information call (718) 261-6767 or visit Better Batter Gluten-free Flour Better Batter Gluten Free Flour was one of the first cup-for-cup blends developed for the gluten-free market and can be used to make yeast breads cakes cookies pastries and other baked goods. The vegan-appropriate flour is certified gluten free and kosher is appropriate for those with multiple food allergies and is available online or in select local stores in 40 states. The suggested retail prices are 7.50 20-oz. 27.96 5-lb. 88.79 25-lb. For more information call (814) 946-0958 or visit Ener-G Select Cinnamon Raisin Bread The Ener-G Select Cinnamon Raisin Bread is one of the new offerings in the company s egg-containing select line breads. The texture and moistness is similar to wheat-based counterparts. As with all the Ener-G Select Breads the slices are full-size deli style allowing you to make a full-sized sandwich. The MSRP for a 14-oz. loaf is 6.10. For more information call (800) 331-5222 or visit JUNE 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 53 GLUTENFREENEWPRODUCTS Coco Aminos ASHLAND OR--Certified organic Coco Aminos by Big Tree Farms is skillfully brewed from certified organic fair trade coconut nectar into a healthy and tasty soy sauce alternative. Coco Aminos can be used on almost any food and tastes very similar to soy sauce just not as salty the company said. Gluten- and soy free Coco Aminos is a natural source of vitamins and minerals contains 14 amino acids and is the only Certified Fair Trade liquid aminos on the global market the company said. Each 10fl.-oz. bottle has a suggested retail price of 7.49. For more information call (541) 488-5605 or visit Fruit Me Up MT. JACKSON VA--Fruit Me Up fruit pouches are a great tasting better for you fruit snack that provides natural energy anytime anywhere. From lunch boxes to after school snacks to sports practice and family vacations Fruit Me Up delivers convenient naturally better snacking. Fruit Me Up pouches are available in two varieties--Fruit Me Up Naturally Better and Fruit Me Up BOOST (MSRP 3.29- 4.99 3.2-oz. pouches) each available in a wide variety of flavors. Fruit Me Up Naturally Better pouches are Non-GMO project verified OU Kosher and made with 100 percent fruit sauce with no added sugar water or fruit concentrate and 25 percent less sugar per ounce than other fruit sauce pouches. Available in four applebased assortments each pouch offers one full serving of fruit. Fruit Me Up BOOST pouches are a unique new offering perfect for active kids in need of a little extra nutrition. Available in six mouthwatering flavor varieties each Fruit Me Up BOOST pouch offers a nutrient boost including calcium fiber antioxidant vitamin C and omega-3 ALA. For more information visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N Blake s All Natural Foods CONCORD NH--Blake s All Natural Foods now offers its top-selling All Natural Shepherd s Pie and All Natural Gluten Free Chicken Pot Pie in 22-oz. family-size portions. Perfectly sized to feed the whole family these new meals still follow the same fourth-generation family recipes that loyal customers have come to love and are always handmade in small batches using only the finest all natural and organic ingredients. The All Natural Gluten Free Chicken Pot Pie (MSRP 8.99) is made with antibiotic and hormone-free white meat chicken garden vegetables potatoes and Blake s signature gravy with a delicious gluten-free crust. The All Natural Shepherd s Pie (MSRP 8.99) features moist antibiotic and hormone-free ground beef and organic corn topped with made-from-scratch mashed potatoes. For more information call (603) 225-3532 or visit skinnypasta TORONTO ON CANADA--Using fresh high-quality ingredients and an original artisanal Italian pasta machine Gabriella s Kitchen created skinnypasta allowing everyone to Love Pasta Again. skinnypasta is a non-GMO additive-free nutritious line of fresh pastas and prepared meals. On average traditional pasta servings are approximately 300-plus calories where skinnypasta is only 110 calories with almost five times the protein 2.5 times the fiber and over a third of the carbohydrates. Gabriella s Kitchen offers three skinnypasta product variations Gluten free prepared meals that are made free of wheat corn and soy with dairy-free options high protein fresh pastas that are low in carbohydrates low-calorie and high-protein and the latest addition to the family Superfood fresh penne made with teff a grass native to Ethiopia that is naturally gluten free and a great source of vegan protein the company stated. It s also high in fiber low in carbohydrates low in calories and a good source of calcium iron manganese vitamin C and amino acids. For more information visit Bob s Red Mill Oats MILWAUKIE OR--Bob s Red Mill Natural Foods Inc. released four new certified organic and gluten-free oats. Gluten Free Organic Steel Cut Oats (MSRP 6.69 24-oz. bag) are whole grain oat groats that have been cut into small pieces on a steel burr mill. Also known as Irish oats or pinhead oats steel cut oats make a chewy full-bodied hot cereal. Gluten Free Organic Thick Rolled Oats (MSRP 7.99 32-oz. bag) are extra chewy freshly milled whole grain oats that make a robust and satisfying hot cereal. Gluten Free Organic Quick Rolled Oats (MSRP 7.99 32-oz. bag) are simply whole grain oats rolled extra thin so they cook extra quick. And finally Gluten Free Organic Old Fashioned Rolled Oats (MSRP 7.99 32oz. bag) is a favorite breakfast cereal with whole grain oats that are perfect for any occasion and great for gluten-free baking. For more information call (800) 349-2173 or visit 54 VITAMIN RETAILER Inglehoffer Condiments HILLSBORO OR--The Inglehoffer and Beaver Brand Ghost Pepper Mustard America s Hottest and Inglehoffer and Beaver Brand Creamy Sriracha Horseradish meet an ever-increasing demand for extra hot and spicy foods nationwide and globally. Certified gluten free Inglehoffer sizes range from 10.25- to 9.25 oz. and Beaver Brand sizes 12- to 13 oz. For more information call (503) 646-8138 or visit WWW.VITAMINRETAILER.COM JUNE 2016 I Heart Keenwah CHICAGO IL--Imagine the cheese puff of your childhood but all grown up and healthy now. That s I Heart Keenwah Puffs which are gluten- and soy-free kosher and made with organic ingredients (MSRP 3.49 3oz. bag). Made with quinoa packing 5 g of protein and offered in four refined flavors Sea Salt Truffle (vegan and dairy free) Aged Cheddar Herbs de Provence (vegan and dairy free) and Sweet Chili (vegan and dairy free). In addition I Heart Keenwah Clusters (MSRP 4.99 4-oz. bag) are crunchy bite-sized squares. Light sweeteners hold quinoa seeds puffs and flakes together with simple nuts and fruits. Vegan gluten- dairy- soy- and GMO free Keenwah Puffs are made with organic ingredients. Flavors include Chocolate Sea Salt Peanut Butter Cacao Cashew Cranberry and Almond. For more information call (844) 533-6924 or visit Blue Diamond SACRAMENTO CA--Blue Diamond Almondmilk Cashewmilk Blend is made from smooth creamy cashews and the goodness of real Blue Diamond Almonds. It s an excellent source of calcium as well as vitamins D and E. It s free of dairy soy lactose cholesterol and gluten. Available in four varieties Unsweetened Vanilla Unsweetened Original Vanilla and Original. Certified gluten free this 64-oz. container has a suggested retail price of 3.99. In addition to the new milk blends Blue Diamond Growers also released Blue Diamond Sriracha Almonds a hot bite of sweet chili and garlic packed with 6 g of protein per 1-oz. serving. They are an excellent source of vitamin E and magnesium as well as contain high levels of healthy unsaturated fatty acid fiber and antioxidants the company stated. The almonds come in two sizes 6-oz. and 1.5-oz. with a suggested retail price of 3.85 and 1.79 respectively. For more information call (916) 446-8438 or visit Lundberg Family Farms RICHVALE CA--Lundberg Family Farms recently released Sprouted Risotto and Organic Tri-Color Blend Quinoa. Grown in Humboldt County CA Lundberg Organic Quinoa TriColor Blend (MSRP 7.99 1 lb.) is a versatile seed grain providing all nine essential amino acids as well as a good source of protein iron and dietary fiber. This variety naturally produces a blend of colored quinoa in the field including white brown red and black seeds. When cooked each seed has its own unique texture and savory nutty flavor that comes together to make a great meal on its own as a popular addition to salads or as a base for a variety of colorful recipes. The Organic Sprouted Risotto entrees (MSRP 3.49 5.5-oz. bag) feature organic whole-grain brown Arborio rice that has been sprouted to create a soft texture ideal for risotto. It s available in three different flavor profiles Butter & Chive Cheddar & Peppers and Sweet Corn & Bell Pepper. Each variety is made with organic milk and also feature other real ingredients like garlic cheese herbs and spices. For more information call (415) 844-6250 or visit Mediterra NEW YORK CITY NY--Like the original Tomato Basil and Black Olive Walnut savory bars the new Mediterra Kale Pumpkin Seed and Bell Pepper Green Olive flavors are low in calories and sugar. They are the first bars based on the Mediterranean diet and the first truly savory flavored bars. All the Mediterra savory bars have less than 4 grams of sugar with no added sugars or sweeteners. The Kale Pumpkin Seed and Bell Pepper Green Olive bars have only one and 2 grams of sugar respectively. In addition Kale Pumpkin Seed contains 6 grams of protein and Bell Pepper Green Olive 5 grams of protein. Rich in vegetables nuts herbs and seeds the bars also contain protein-rich pea crisps amaranth and olive oil. The bars are all natural non-GMO gluten free certified kosher and dairy free. Each bar has a suggested retail price of 1.99. For more information call (800) 228-1091 or visit Peas Please BROOKLYN NY--Peeled Snacks introduced Peas Please an organic non-GMO baked pea snack. All flavors of Peas Please are made without corn potatoes or other fillers. All varieties of Peas Please are made from simple wholesome ingredients organic whole peas and whole grain brown rice. Each serving offers one whole veggie along with 5 grams of protein and 4 grams of fiber. They are USDA certified organic and certified gluten free. The bags of Peas Please have a suggested retail price of 2.99 for a 3.3-oz. bag and come in four varieties White Cheddar Sea Salt Garden Herb and Southwest Spice. For more information call (212) 706-2001 or visit VITAMIN RETAILER 55 Blends by Orly SCOTTSDALE AZ-- Blends by Orly is a line of four dairy- nut cornand gluten-free flour blends that are a perfect 1 1 replacement for wheat flour in any recipe. The blends of gluten-free healthy grains are custom blended to match different categories of baking and cooking. Each 20-oz. bag has a suggested retail price of 8.99. Blends by Orly also come in 25-lb. and 50-lb. bags for food service. For more information call (201) 906-8334 or visit JUNE 2016 WWW.VITAMINRETAILER.COM GLUTENFREENEWPRODUCTS Pereg Gluten Free Flours CLIFTON NJ--Pereg Natural Foods Gluten Free Flours are all natural nonGMO (genetically modified organism) and certified gluten free. Made in the U.S. all six varieties Almond Quinoa Buckwheat Coconut Chickpea and Banana are kosher and vegan. Each 16oz. resealable bag has a suggested retail price of 4.99 and come with delicious recipes on the back of each package. In addition the Quinoa and Buckwheat flours are Whole Grain Council Approved. For more information call (718) 261-6767 or visit Gluten Free Waffles STEAMBOAT COL--Honey Stinger s take on the European stroopwafel Stinger Waffles provide a tasty boost of sustainable energy on the go with two thin waffles infused with True Source honey. Honey Stinger Gluten Free Organic Waffles are a combination of gluten-free ingredients that offers great taste and texture and are the first product of their kind that s gluten free certified organic and available in a single-serving wrapper with natural carbohydrate sources for enhanced absorption. A box of 16-individually wrapped waffles has a suggested retail price of 23.84 and comes in three different flavors Cinnamon Maple and Salted Caramel. For more information call (899) 464-6639 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N Organic Chickpea Fusilli RED BANK NJ--Explore Cuisine released Chickpea Fusilli a healthy and delicious mealtime choice that will simplify life in the long run the company said. With only four organic whole food ingredients this pasta contains 11 g of protein and nearly 20 percent of your daily dietary fiber requirement per serving. With its soft and supple texture mild taste this Chickpea Fusilli has a suggested retail price of 4.99 for an 8-oz. box. For more information call (732) 747-8800 or visit GoMacro Thrive VIOLA WI--GoMacro s new line of Thrive utilizes functional plant-based ingredients to offer a good balance of carbohydrates healthy fats and protein. The bars combine a blend of ancient seeds (hemp hearts quinoa and sprouted flax) with six unique flavor combinations like Caramel Coconut or Blueberry Lavender leading to a deliciously chewy satisfying snack. Each bar has a suggested retail price of 2.19 are certified organic and certified gluten free. For more information call (608) 627-2310 or visit 56 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 BASE Bars SALT LAKE CITY UT-- Looking for a protein bar that resembles nature rather than a science experiment PROBAR packed 20 grams of plant protein and plenty of real recognizable ingredients into their BASE Chocolate Bliss and BASE Coffee Crunch Bars (MSRP 2.79 per bar). And it does more than build your strength-it boasts caffeine chia and flax seeds to keep you going long and strong. Chocolate Bliss has organic cocoa and rich chocolate layered into the bar that will energize your taste buds while Coffee Crunch combines rich coffee savory cocoa and a delightful texture that will energize you anytime of day. PROBAR also offers the bars in a sleeve for 33.48. For more information call (800) 921-2294 or visit Wholesome Frosting SUGAR LAND TX--Wholesome Organic Frosting is available in three flavors Strawberry Chocolate and Vanilla. These frostings are readyto-use and smooth with a spreadable texture perfect for topping cakes decorating cupcakes and adding a sweet finish to your favorite cookies Wholesome Organic Frosting lives up to the standards consumers have come to expect from Wholesome including Non-GMO Project Verified Fair Trade Certified gluten free and vegan. The frosting is made from the company s Organic Powdered Sugar and contains no corn syrup artificial preservatives or colors Each 13-oz. container has a suggested retail value of 5.99. For more information call (800) 680-1896 or visit Rudi s Bread BOULDER CO--Rudi s Gluten-Free Baker launched a new glutenfree sandwich bread found outside of the freezer. Found in a store s bread aisle or baked goods area the sandwich bread still has the incredible taste and fluffy texture gluten-free fans love from Rudi s and requires no defrosting. The bread provides five grams of fiber per two-slice serving and is certified to 10 ppm or less gluten per serving by the Gluten Free Certification Organization (GFCO). Sweetened with a hint of golden honey. The new Multigrain and Original Bread is made with non-GMO ingredients and available nationwide. Each 14-oz. loaf has a suggested retail price of 4.99. For more information call (877) 293-0876 or visit Sweet Potato Spice Cookies HIGHLAND PARK IL-- Known for its ancient whole grain baking mixes Zemas Madhouse Foods delicious better-for-you treats are now available in the cookie aisle. Made with a superseed trio of chia hemp and flax meal these crunchy cookies are free from GMOs the top eight allergens and are certified kosher vegan and GFCO. Each box of Zemas Mini Ancient Whole Grain Sweet Potato Spice Cookies has a suggested retail price of 5.99. For more information call (847) 910-4512 or visit JUNE 2016 WWW.VITAMINRETAILER.COM Go to frey for info about this advertiser VITAMIN RETAILER 57 SUPPLEMENTSCIENCE Green Super Foods By Gene Bruno MS MHS Huntington College of Health Sciences reen super foods are a dietary supplement category that sells fairly well in the marketplace. But what exactly are green super foods what contribution are they supposed to make to human health and do they have any real science to back them up These are the questions I will attempt to answer in this article. G nutraceuticals such as fruit powders herbs micronutrients enzymes and pre- and probiotics. While clearly not green super foods these other nutraceuticals may or may not provide benefits depending upon the forms and amounts of each present in the product. What are They Supposed to do Generally people use powdered green super food drink mixes with the expectation that it is going to provide them with one or more of the following benefits Compensate for a lack of vegetables leafy green vegetables in their diet Support and or promote some aspect of the body s detoxification process Add an alkalizing component to their diet to help prevent disease And or promote some other aspect of human health. What are They There are a plethora of powdered green super food drink mixes available. Most of these drink mixes contain dozens of nutraceuticals including green super foods. For the purposes of this discussion green super foods will be defined as algae (chlorella spirulina etc.) grasses (alfalfa barley grass wheat grass etc.) common green vegetables (broccoli spinach etc.) and sprouted versions of grass and green vegetables. Powdered green super food drink mixes may also contain other 58 VITAMIN RETAILER Compensating for a lack of vegetables The U.S. Department of Agriculture has indicated that Americans are getting about 40 percent less of the recommended servings of vegetables 1 and specifically 60 percent less of the recommended servings as green vegetables.2 3 But is it realistic to expect that supplementing with a green super food drink mix will truly compensate for a lack of sufficient vegetable intake The answer is not exactly but there are still benefit to be had. While it is not a substitute for eating vegetables the green super food drink mix may be able to provide some of the antioxidant power of vegetables and provide the other contributions to health. For example a study published in the Journal of Alternative and Complementary Medicine4 found that 1 g day of wheat grass powder significantly Reduced blood malondialdehyde (marker of oxidative stress) Increased total antioxidant status WWW.VITAMINRETAILER.COM JUNE 2016 Increased vitamin C levels Increased superoxide dismutase (SOD) Likewise research published in other scientific journals5 6 demonstrated that 5-10 g day of broccoli sprouts significantly Reduced blood malondialdehyde Increased HDL cholesterol Reduced oxidized LDL cholesterol Reduced oxidative stress index Increased total antioxidant capacity Another study from the Journal of Medicinal Food 7 found that 2 g day of spirulina significantly Reduced blood glucose levels Reduced triglyceride levels Reduced apolipoprotein B levels foods unpublished research demonstrated that 3 g day of a proprietary blend of broccoli Daikon radish and red radish spouted seed concentrates significantly Increased paraoxonase 1 a detoxification enzyme 9 Increased quinone reductase a detoxification enzyme.10 Another study11 found that 100 ml day of wheat grass juice promoted the detoxification bisphenol A (BPA) in young women. Other health benefits In addition to those previously listed specific green super foods have been shown to have other health benefits in human research (See figure 1). Conclusion and Words of Advice Green super food drink mixes may not always provide the expected benefits for which they are being used but research does suggest that they have distinct benefits to offer nonetheless. That assumes of course the product provides clinically relevant doses of the key green super foods. Unfortunately the formulation philosophy for many green super food drink mixes seems to be everything but the kitchen sink. While I have nothing against the inclusion of a broad spectrum of nutraceuticals the actual amount of each green super food is not identified in the supplement facts box of many super food drink mixes. Rather it is frequently included as part of a proprietary blend--and it is the proprietary blend that is given a milligram gram amount. The problem with this is that it is impossible to know if there is a relevant dose of any of the green super foods in the product. One way around this is to use products that specifically identify the exact amount of each green super food it provides. VR For a full list of references visit Supporting detoxification Approximately 3.97 billion pounds of toxic chemicals are disposed of or otherwise released to the environment annually 8 which supports a statement made by Rachel Carson in her 1962 groundbreaking book Silent Spring For the first time in the history of the world every human being is now subjected to contact with dangerous chemicals from the moment of conception until death. The good news is that the body was designed to process and excrete many toxins. The bad news is our bodies may not always be equipped to handle the volume of modern environmental pollutants and toxic substances. However there are quite a number of nutraceuticals that can help support and promote the detoxification process. With regard to green super Figure 1. Alkalizing the diet The concept that eating a diet that produces a more acidic pH systemically (i.e. emphasis on meat and dairy) is conducive to promoting a disease state while eating a diet that produces a more alkaline or base pH (i.e. emphasis on vegetables and fruit) is more likely to help prevent disease is fairly well-known. This has led to attempts to alkalize the diet with the consumption of specific dietary supplement and even alkaline water. While the value of this supplemental approach to alkalizing the diet had probably been overstated not to mention lacking in research to support it there is a least one study I have seen showing a benefit. A small study12 was conducted on 3 g day of pH 7.5 a proprietary blend of vegetables vegetable sprouts grain sprouts and a few other nutraceuticals. The results were that all participants responded to treatment with an increase in alkaline pH in the morning after the first dose. Green Super food Daily Dose 2g Benefit Improved subjective symptom scores and self-rated efficacy compared to placebo in adults with allergic rhinitis.13 Male recreational runners were able to sprint for longer before becoming exhausted.14 Reduced anxiety and depression in menopausal women aged 50-60 years compared with placebo.15 Reduced blood transfusion requirements in children with transfusion-dependent beta-thalassemia (a blood disorder that reduces the production of hemoglobin).16 Reduced overall active distal ulcerative colitis disease activity and the severity of rectal bleeding.17 Spirulina 6g 1.6 g 100 mL Wheat grass juice 100 mL Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno Reduced overall active distal ulcerative colitis disease activity and the severity of rectal bleeding. JUNE 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 59 HEALTHYSHOPPER Selenium Status B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 Answers 1.) d 2.) b 3.) b 4.) c 5.) a trace mineral that is derived from soil selenium is essential to a number of organs in the body including the liver kidneys and testes. The human body utilizes selenium in small amounts to regulate thyroid function immune system function and to create antioxidant enzymes called selenoproteins. According to these enzymes are involved in sperm formation and muscle metabolism among other functions. Further selenoproteins help to support the functions of vitamins C and E. Selenium is naturally found in foods like garlic broccoli Brazil nuts seafood organ meats and grains. But according to because of differing soil levels and resultant food content the dietary intake of selenium varies worldwide depending on geographical location. Because of this reason the selenium status of many populations including those across Europe is low compared with much of North America. Although selenium deficiency is rare in the U.S. it still may occur under certain conditions. And while selenium deficiency may not cause obvious symptoms it can affect the immune system and may make a person more likely to become ill. Signs of selenium deficiency include fatigue muscle weakness muscle wasting and heart problems. According to the Office of Dietary Supplements chronic low levels of selenium can lead to forms of selenium deficiency that affect the bones and joints and cause heart problems. Further low levels of selenium have been associated with people who have certain types of cancer. For instance in one study published in the Journal of Biological Chemistry in 2014 researchers from the University of Copenhagen found that selenium may help slow down the A immune systems over-response Test Your Knowledge of Selenium which is why it may be beneficial for 1.) Selenium is essential to a number of organs those who have cerin the body including tain types of cancers a.) Kidneys b.) Liver including prostate c.) Testes d.) All of the above cancer and certain types of leukemia. 2.) The human body utilizes selenium to create You can say that antioxidant enzymes called ______. the stimulating mola.) Aspergillus oryza b.) Selenoproteins ecules over-activate c.) Cucurbita pepo d.) None of the above the immune system and cause it to col3.) Selenium deficiency is common in the U.S. lapse and we are a.) True b.) False of course interested in blocking this 4.) In a study published in the Journal of Biological Chemistry in mechanism 2014 researchers from the University of Copenhagen found that explained Professor selenium may help slow down the immune system s ______. S ren Skov a.) Under-response b.) Total function Department of c.) Over-response d.) None of the above Veterinary Disease Biology University 5.) The RDA for selenium for children ages 1 to 13 is ______. of Copenhagen. a.) 20 to 40 micrograms b.) 20 to 40 grams We have now c.) 40 to 55 micrograms d.) None of the above shown that certain selenium compounds which are naturally found in support a role for selenium in the e.g. garlic and broccoli effectively prevention of colorectal cancer but block the special immunostimulatory this has to be balanced with caution molecule that plays a serious role for regarding the potential toxic effects of aggressive cancers such as melanoma taking too much ... What our study prostate cancer and certain types of shows is a possible link between highleukemia. er levels of selenium and a decreased Another 2014 study published in risk of colorectal cancer and suggests the International Journal of Cancer that increasing selenium intake may found that high levels of selenium are reduce the risk of this disease. associated with a decreased risk of The recommended dietary colorectal cancer. The study was allowance (RDA) for selenium is 20 to based on samples collected through 40 micrograms for children (ages 1EPIC in which dietary and lifestyle 13) and 55 micrograms for those 14 information was collected for more years and above. The RDA for pregthan 520 000 participants from 23 nant and breastfeeding women is 60 centers in 10 Western European counand 70 micrograms respectively. tries including the U.K. and their subsequent health monitored over time. References According to Newcastle University s Professor John Hesketh the results PRODUCTSPOTLIGHT Prebiotics A Probiotic Necessity M ost consumers are now aware of probiotics and are looking to improve their gut health through them alone. But prebiotics are also essential to gut health. According to a Kansas State University article Facts and functions of prebiotics probiotics and synbiotics from the Department of Human Nutrition prebiotics are the non-digestible carboyhydrates that promote the growth of good bacteria also called probiotics living inside the gut. Digestion of food and absorption of nutrients occur primarily in the small BY CORINNE ANDERSON intestine but prebiotics are able to pass through the small intestine and aid in the stimulation of growth of probiotics in the colon through the large intestine. According to a paper by Val ria Maria Caselato de Sousa Elisv nia Freitas dos Santos and Valdemiro Carlos Sgarbieri titled The Importance of Prebiotics in Functional Foods and Clinical Practice the following health benefits can be attributed to prebiotics relief from poor digestion of lactose increase resistance to bacterial infection better immune response and possible protection against cancer reduction of the risk of diseases such as intestinal disease cardiovascular disease non-insulin dependent diabetes obesity and osteoporosis. Prebitoics essentially act as the food to probiotics and can be found in whole grains bananas onions garlic honey and artichokes as well as in supplements. Below is a collection of products that enhance prebiotics when diet is not enough. Pre-Biotic with LLife-Oligo New York-based Bio Nutrition s Pre-Biotic with LLife-Oligo XOS (xylo-oligosaccharide) is a non-digestible oligosaccharide extracted from corncob through a patented enzymatic process. Due to its clinically researched prebiotic abilities LLife-Oligo XOS (MSRP 14.95) is able to revitalize the gut by increasing the numbers of beneficial bacteria that decline with advancing age poor diet and antibiotic use. Certified gluten free each bottle contains 60 vegetarian capsules. For more information call (516) 432-1590 or visit NOW Inulin Organic Inulin by Illinois-based NOW is a fructooligosaccharide that acts as a prebiotic stimulating the growth of friendly and healthy intestinal bacteria which supports good colon health. Since it also has a very low glycemic index it is suitable for many people who are on restricted diets. As a dietary supplement one level teaspoon of powder can be mixed into a favorite beverage or food one or two times daily. NOW Organic Inulin is certified organic vegetarian and comes in an 8-oz. bottle for a suggested retail price of 11.99. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Regular Girl A first of its kind Regular Girl is a synbiotic blend of clinically proven prebiotic Sunfiber and functional probiotics developed specifically for women by a female dietitian and nutritionist. Regular Girl delivers true regularity without excess gas bloating or cramping. Available in convenient on-the-go stick packs and scoopable powder Regular Girl mixes easily into most any cold food and beverage without affecting taste color aroma or texture. Regular Girl comes in three package sizes Regular Girl Starter Kit with 15 convenient packets in reusable BPA free bottle (MSRP 29.99) Regular Girl Powder 30-day supply (MSRP 39.99) and Regular Girl On The Go 30 packets in a resealable pouch (MSRP 44.99). Regular Girl is 100 percent all natural containing Sunfiber (a plant based fiber) and B. lactis. With no preservatives or additives Regular Girl is certified kosher vegetarian nonGMO (genetically modified organism) and gluten free. Each serving contains 5 grams of prebiotic fiber and 8 billion CFU Bifidobacterium lactis (at time of manufacture). For more information call (800) 732-9731 or visit JUNE 2016 WWW.VITAMINRETAILER.COM For more information call (630) 545-9098 or visit MegaFlora for Women Women are particularly susceptible to occasional vaginal and urinary discomfort when the microbiome is out of balance. New Hampshirebased MegaFood created a certified organic gluten-free probiotic formula exclusively for women with FoodState Cranberry a super fruit and a high count of Lactobacillus rhamnosus (HN001) and Lactobacillus plantarum (LP115) probiotics known to promote vaginal and urinary tract health. MegaFood s signature MegaFlora blend of 14 probiotic strains offers digestive and immune system support and comes in two sizes 60- and 90-ct. bottles with a suggested retail price of 45.96 and 66.96 respectively. To enhance the effectiveness and colonization of the probiotics MegaFood also added prebiotic foods beet burdock and dandelion root which together nourish the microbiome and feminine health. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 848-2542 or visit (Continued on page 65) VITAMIN RETAILER 61 HEALTHANDNUTRITION Basic Nutritional Advice Combatting Chronic Fatigue By Mark Becker ustomers who seek advice for a chronic lack of energy often confront retailers. Something as simple as eating a healthy diet and supplementing with the very best nutrition can help you manage many health challenges and that includes the persistent fatigue and mental strain of chronic fatigue syndrome (CFS). I know it doesn t sound sexy. But it couldn t be truer. CFS is characterized by severe disabling fatigue as well as other symptoms including musculoskeletal pain sleep disturbance impaired concentration and headaches. This is not a new disorder. Back in the 19th century symptoms surfaced in many people but were largely ignored. In the 1930s through the 1950s outbreaks of the disease marked by prolonged fatigue were reported in the United States and many other countries. Beginning in the earlyto mid-1980s there was renewed interest by health professionals worldwide because of increased reports of out- C breaks of long-term debilitating fatigue. And for good reason. Between one and four million people in the United States--about 2.5 percent of the population--have chronic fatigue symptoms. Interestingly often your health care professional has difficulty diagnosing CFS because they first have to rule out other possible maladies including sleep disorder anemia or depression. That said according to the Mayo Clinic you must also have four of the following symptoms Fatigue Loss of memory or concentration Sore throat Enlarged lymph nodes in your neck or armpits Unexplained muscle pain Pain that moves from one joint to another without swelling or redness Headache of a new type pattern or severity Un-refreshing sleep Extreme exhaustion lasting more than 24 hours after physical or mental exercise Effects from this illness can range from moderate to debilitating and can substantially impact everyday functioning. Routine daily activities such as cooking walking and even lifting light objects can become difficult. Additionally sensitivity to environmental factors including noise light and various household chemicals may force many with CFS into isolation. The onset of chronic fatigue may be sudden and occur immediately after a viral illness such as the flu. However it can also be gradual with no distinct association to a specific event or time. The economic burden of CFS including annual health care costs is estimated to be between 1.9 billion and 7.2 billion. Retailers can truly lend a hand. What CFS Feels Like CFS differ between patients but severe fatigue or chronic tiredness that interWWW.VITAMINRETAILER.COM JUNE 2016 62 VITAMIN RETAILER feres with work or daily activities is common. Patients may also complain of pain and achiness and a kind of brain fog that makes it hard to concentrate or remember recent events or details. If you ve been exhausted for months can t carry out your daily activities and nothing you have tried makes you feel better it s time to see a doctor. Studies suggest that close to 80 percent of people who are living with chronic fatigue syndrome have never been formally diagnosed and are not getting the treatment they need. Data also implies that getting a diagnosis early in the course of the disease--before you ve had it for two years--gives you the best chance of improving your symptoms through treatment. Believe it or not the best advice retailers can give their customers who may have CFS symptoms is the age old adage of avoiding processed refined carbohydrates such as the sugar or white flour found in white bread crackers cookies cakes and soda. Sugar will wreak havoc on the body. It suppresses the immune system increases inflammation and stimulates yeast overgrowth in the intestines. It also causes a rapid rise in blood sugar followed by hypoglycemia which causes fatigue anxiety and sugar cravings. This creates a vicious cycle. In fact according to in 2012 the average American consumed 130 pounds of sugar per year. That is three pounds of sugar per day or 3 550 pounds of sugar over the average American lifetime. That equates to 1 767 900 Skittles. The American Heart Association recommends no more than 9.5 teaspoons of sugar per day. The average American adult consumes 22 teaspoons per day. The average American child consumes 32 teaspoons per day. The most alarming fact is that according to brain scans sugar is as addictive as cocaine. Many believe sugar alone is the main contributor to CFS. That said retailers shelves are full of vitamins minerals amino acids and other supplements that are not only good for overall nutrition but can also have powerful nutritional impact on people with CFS. Many of the following are best used synergistically to help improve energy levels and overall health. Amino Acids Glycine taurine carnitine tyrosine and others are essential for the production of energy in the body. They are also essential for brain function. JUNE 2016 WWW.VITAMINRETAILER.COM The most alarming fact is that according to brain scans sugar is as addictive as cocaine. Many believe sugar alone is the main contributor to CFS. D-Ribose This compound is needed to increase the synthesis of cellular energy in muscles. Muscle energy synthesis has been found to be lower in those with CFS. When taken as a supplement D-ribose has been shown to enhance muscle cell energy and recovery improve fatigue and other symptoms in individuals with fatigue and chronic fatigue syndrome in several studies. In fact one group of researchers found that 3 grams of Dribose twice daily for three weeks in adults over 50 years of age who complained of tiredness for at least one month lessened physical fatigue. This was demonstrated by statistically significant improvements in tests of cardiopulmonary exercise testing. The subjects also had significant subjective improvements in mental outlook and vitality. Fructooligosaccharides (FOS) The presence of good bacteria in the intestinal tract is vital for improving digestive health central to overall health. Inositol Enhances immune function by increasing natural killer cells and increasing arterial blood flow. Magnesium Nutritionists believe that many CFS sufferers can significantly improve their symptoms by supplementing with magnesium. This is because magnesium has the ability to increase the body s production of DHEA a hormone that has beneficial effects on memory stress sleep and depression. It also enhances immune function by increasing natural killer cells. Furthermore magnesium is critical for the relief of muscle pain. Vitamin E Helps to relieve pain in CFS patients. It can also improve leg cramps at night which interfere with sleep. Selenium Supports immune function by enhancing antibody production. CFS is a very complex and often mysterious condition. The unrelenting symptoms of fatigue pain and mental fogginess can be overwhelming. Retailers can partner with their customers in formulating a plan to combat CFS. Eating a healthy diet and supplementing with the very best nutrition specifically for CFS can help your customers navigate the many health challenges associated with this condition. The objective is to find a combination in your customers diet and supplement regimen that will help boost their energy or help that person get a good night s sleep. This will ultimately give your customer critical control over the outcome of their illness and set him or her on the road to recovery. VR References Flanigan R MacCarter D et al. D-ribose improves fatigue in aging adults. J Altern Complement Med. 2010 16(5) 529-530. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 102 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at marklbecker and on twitter at becker_mark. For more information visit or VITAMIN RETAILER 63 NATURALMEDICINE with Dr. Michael Murray Uterine Fibroids B Y M ICHAEL T. M URRAY ND U terine fibroids are bundles of smooth muscle and connective tissue that can be as small as a pea or as large as a grapefruit. Although they are sometimes called tumors fibroids are not cancerous. However because they disrupt the blood vessels and glands in the uterus they can cause bleeding and loss of other fluids. Perhaps 30 percent of women over age 30 have at least one fibroid. Further hysterectomies due to fibroids are the most common indication for major surgery in women. The overwhelming majority of uterine fibroids are without symptoms but they can produce vague feelings of discomfort pressure congestion bloating and heaviness and can also produce pain during intercourse increased urinary frequency backache abdominal enlargement and abnormal bleeding. What Causes Uterine Fibroids Increases in local estrogen (specifically estradiol) concentrations within the 64 VITAMIN RETAILER fibroid itself are thought to play a role in the cause and growth. Concentrations of estrogen receptors in fibroid tissue are higher than in the surrounding tissue. In addition to an excess of estrogen production within the body a strong case can be made that the role of the most significant environmental factor assaulting female hormonal health--compounds known as xenoestrogens. These compounds are also known in the scientific community by the names endocrine or hormone disrupters and environmental estrogens hormonally active agents estrogenic substances estrogenic xenobiotics and bioactive chemicals. Examples of xenoestrogens phthalates (plastics) pesticides tobacco smoke byproducts and various solvents. Xenoestrogens enhance or block the effects of estrogen in the body by binding to estrogen receptors. They also promote a shift from healthy estrogen breakdown products to cancer causing estrogen metabolites. What Dietary Recommendations are Important in Battling Uterine Fibroids The most important dietary recommendations are to eat a high fiber diet rich in phytoestrogens while avoiding saturated fat sugar and caffeine. These simple changes can dramatically reduce circulating estrogen levels and reduce estrogen s influence on the fibroid. One study looked at what happened when women switched from the standard American diet (40 percent of calories from fat only 12 grams of fiber daily) to healthier diet (25 percent of calories from fat 40 grams of fiber). Results showed a 36 percent reduction in blood estrogen levels within eight to ten weeks. Phytoestrogens or plant estrogens are able to bind to the same cell receptors as the estrogen your body produces. That s a good thing because when phytoestrogens occupy the parking places estrogen can t produce effects on cells. By competing with estrogen phytoestrogen WWW.VITAMINRETAILER.COM JUNE 2016 causes a drop in estrogen effects and are thus sometimes called anti-estrogens. Great sources of phytoestrogens include soy and soy foods ground flaxseeds as well as nuts and seeds. What are the Supplement Strategies for Reducing Fibroids Reducing the size of uterine fibroids as well as the symptoms with natural medicines are easily accomplished goals in most cases unless the fibroids are particularly large. Unfortunately this statement is supported more on clinical experiences of naturopathic physicians such as myself rather than on scientific evidence. Though the approach is scientifically rationale i.e. if uterine fibroids are caused by an excess of estrogen produced in the body as well as the effects of xenoestrogens it makes sense that reducing estrogenic influences should shrink uterine fibroids. Here are the key supplement recommendations 1. Build a strong foundation. There are three products that I think are critical for women with uterine fibroids a highpotency multiple vitamin and mineral formula powdered drink mixes containing highly concentrated greens like chlorella spirulina wheat grass juice barley grass juice etc. and a high quality fish oil supplement providing 1 000 to 3 000 mg EPA DHA. 2. Take 1 tablespoon of ground flaxseeds daily. Flaxseeds are the richest source of plant lignans compounds that exert significant benefit in dampening the effects of free estrogen on the fibroid. 3. Nutritional and herbal compounds designed to reduce toxic effects of estrogen and xenoestrogens. There are a number of compounds that have been shown to be beneficial in helping to detoxify and eliminate excess estrogens including Indole-3-carbinol (I3C) and its metabolite di-indoylmethane (DIM) are anti-cancer phytonutrients derived from cabbage family (cruciferous) vegetables. Research has shown that these compounds help to breakdown cancer-causing estrogens to non-toxic forms. Dosage take either I3C (300 to 600 mg) or DIM (100 to 200 mg) daily taken with food. Calcium D-glucarate--prevents the reabsorption of excreted estrogens. Dosage 200 to 400 mg daily. Green tea polyphenols--block the negative effects of estrogen and have been shown to be protective against estrogen-related cancers. Dosage 300 mg green tea polyphenols daily. 4. Black cohosh extract. The most widely used and the only thoroughly studied natural approach to menopause is the special extract of black cohosh (Cimicifuga racemosa) standardized for 27-deoxyacteine. The standard dose of black cohosh is based upon the delivery of 1-2 mg of this compound twice daily. In addition to clinical studies showing black cohosh extract is a safe natural alternative in relieving menopausal symptoms it has also been shown to be useful in relieving uterine fibroids. Final Comments When I was in private medical practice I had several patients who improved dramatically by following the general dietary and nutritional supplement guidelines described above. For example one patient Ruth a 41-year-old woman had a fibroid the size of a softball that led to dysfunctional uterine bleeding and many other symptoms that were so bad she was scheduled for a hysterectomy. Since she could not get in to have the surgery for three months her friend suggested that she see me. After following my program for three months all of her symptoms disappeared and the fibroid shrank to the size of an egg making it possible for her to cancel her scheduled hysterectomy. Plus since breast cancer and many other cancers are associated with an increased estrogenic effect I know Ruth set herself up for a healthier longer life. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit PRODUCTSPOTLIGHT (Continued from page 61) Brio Ice Cream When looking for a better-for-you ice cream most people settle for fewer calories or less fat. Rich creamy Brio has half the fat and 20 percent fewer calories than premium brands. Brio also has a surprising array of other nutritional advantages including prebiotics from organic inulin protein balanced omega 3-6-9s antioxidants and electrolytes with a total of 24 vitamins and minerals in all. Brio Ice Cream comes in a 3.6-oz. single-serve grab-andgo size with built-in spoons and are also available in 14oz. pints with retail prices ranging from 1.99- 5.99. Brio also features the freezer-tolerant probiotic strain Ganeden BC30 for its safety efficacy and benefits. Brio is certified gluten free and kosher. For more information call (844) 800-4441 or visit JUNE 2016 WWW.VITAMINRETAILER.COM Manuka Honey UMF Manuka Honey is harvested from a clean New Zealand environment. Pacific Resources International s (PRI) Manuka Honey UMF 10 contains high levels of the special antibacterial properties unique to Manuka honey. It is cool processed not heated to retain the properties of raw honey and every batch is tested and graded for purity and activity and verified by the UMFHA. Manuka Honey is special because it is heat tolerant and will continue to work in the presence of catalase which switches off peroxide activity found in other raw honey. This means that the antibacterial action remains active when taken internally and makes it effective against the H-pylori bacteria that can cause digestive problems. It is also highly effective when used topically on ulcers and burns. Manuka Honey is collected with care from native Manuka Trees in New Zealand s remote pollution-free forests to produce the highest quality Manuka Honey the company said. Two sizes are available 1.1-lb. and 2.2-lb. with a suggested retail price of 58.99 and 115.49 respectively. For more information call (805) 684-0624 or visit VITAMIN RETAILER 65 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Avalon Organics Line BOULDER CO--Avalon Organics added new products to their line. Brilliant Balance Purifying Towelettes (MSRP 6.99 30 ct.) are sustainably sourced hypo-allergenic biodegradable cloths infused with pure botanical cleansers to clean away dirt and makeup for skin that is fresh balanced and free of residue. Energizing Licorice Root helps even complexion and boost radiance while a gentle blend of prebiotics lavender and cucumber maintain balance and support skin health. Intense Defense Antioxidant Oil (MSRP 18.99) is a facial oil featuring a vitamin and essential oil-rich blend of apricot raspberry and argan oils to replenish skin s natural lipid barrier allowing it to better retain moisture and protect itself from environmental aggressors. Intense Defense Sheer Moisture SPF 10 (MSRP 18.99) is a light day lotion formulated with multiple forms of vitamin C and light mineral sunscreens to help protect against UV exposure and neutralize free radicals while naturally stimulating collagen and elastin production. Intense Defense Detoxifying Towelettes (MSRP 6.99) are sustainably sourced biodegradable cloths with a complete blend of antioxidant-rich vitamin C white tea and lemon bioflavonoids to defend skin and support its natural renewal cycle. Wrinkle Therapy Cleansing Oil (MSRP 12.99) loosens makeup and grime then rinses away for soft clean and conditioned skin. Made of a wrinkle-fighting ensemble of co-enzyme Q10 rosehip oil and hyaluronic acid energizes and replenishes skin to counteract the visible signs of aging. For more information call (888) 659-7730 or visit Organic WheatGrass Powder SUGAR LAND TX--Bluebonnet Nutrition added Super Earth Organic WheatGrass Powder to its whole-food supplement line. It is made from 100 percent pure wheatgrass with no fillers fortified nutrients added sweeteners flavors or colors. Not only is this farm-totable product kosher certified USDA organic and Non-GMO Project Verified it is also gluten free because the wheatgrass was cut before the grain formed. Since this formula provides the opportunity to help meet the recommended five servings per day of fruits and vegetables in just one scoop it is the perfect addition to any healthy diet. Available in 5.6-oz. (160 g) and 11.2-oz. (320 g) canisters. Call the company for pricing. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (281) 240-3332 or visit Men s Omega Multi ARLINGTON HEIGHTS IL--Men s Omega Multi (MSRP 26.50 60 soft gels) by Carlson Labs is specially designed for men who want to fill nutritional gaps and achieve optimal wellness. Men s Omega Multi provides 13 vitamins nine minerals the omega-3s EPA and DHA and six other ingredients scientifically shown to support heart brain vision joint muscle bone colon prostate and immune system health. Men s Omega Multi comes in three sizes 60- 120- (MSRP 49.99) and 180-ct. (MSRP 72) soft gels. These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. Zzz z & Chill SPOONER WI--Nutrients recently released Zzz s and Chill. Zzz s is a natural non-habit forming sleep formula designed to help you fall asleep faster sleep more soundly and wake up refreshed. It contains two amino acids that work with the body to calm the muscles and nervous system as well as sleep-promoting combination of valerian root lemon balm chamomile and ashwagandha designed to allow for restful rejuvenating sleep without the hangover effect. Each 60-ct. vegetarian capsule bottle has a suggested retail price of 19.95. Chill promotes a sense of calm by supporting a healthy response to daily stress. Made with L-theanine an amino acid found in green tea that known to be relaxing but not sedating ashwagandha an herb that has been used to relieve feelings of stress and lower the levels of the stress hormone cortisol and chamomile flower an herb known for its ability to help relieve stress and feelings of anxiety. Each 60-ct. bottle has a suggested retail price of 29.95. For more information call (800) 879-6054 or visit 66 VITAMIN RETAILER For more information call (800) 234-5656 or visit Caveman Nutrition Bars LAFAYETTE CA--Caveman Nutrition Bars are made with all natural nutritious ingredients like nuts seeds fruit and dark chocolate. And the best part is that they taste like a candy bar but without all the sugar fat and artificial ingredients. All Caveman bars are certified gluten-free verified non-GMO and do not contain dairy or peanuts. With only 190-210 calories per bar these are the perfect snack to deliver the nutrition your body needs for optimal energy. Each bar has a suggested retail price of 1.67 9.99 for a box of six bars and 25 for a box of 15. For more information call (925) 979-9515 or visit WWW.VITAMINRETAILER.COM JUNE 2016 Endangered Species Chocolate INDIANAPOLIS IN--Endangered Species Chocolate (ESC) announced the debut of its newest flavor Dark Chocolate with Caramel and Sea Salt. Spotlighting the American Bald Eagle on the wrapper this rich dark chocolate surrounds handcrafted organic caramel with Pink Himalayan Sea Salt. Dubbed the Eagle Bar this chocolate bar is Fairtrade International certified Non-GMO Project Verified and gluten free. Beneficial as it is delicious purchases of the new Eagle bar and ESC s other wild flavors send support to help protect at-risk species. ESC donates 10 percent of net profits annually to partnering conservation organizations. Each 3-oz. bar has a suggested retail price of 2.99. The bars are sold separately or in packs of 12. For more information call (800) 293-0160 or visit Just Thrive PARK RIDGE IL--Just Thrive is the first and only probiotic that actually arrives alive in the small intestine and produces antioxidants according to the company. Studies have shown that the strains in Just Thrive survive the stomach acid 100 percent and make it to the intestines 100 percent alive where they colonize and have a binding site--and they do this naturally not by adding any enteric coating the company stated. Just Thrive produces carotenoids in the intestines where they can be quickly absorbed. Because Just Thrive survives 100 percent it s able to aid digestion support healthy bowels produce key nutrients and antioxidants as well as provide powerful immune support the company said. Each bottle of Just Thrive comes with a 30-day supply (30 capsules) for a suggested retail price of 49.99. For more information call (877) 788-1110 or visit First Defense Nasal Screens NEW PORT RICHEY FL--First Defense Nasal Screens (FDNS) are the first ever non-inserted hypoallergenic self-adhering nasal filter. FDNS are designed to help filter and reduce the amount of contaminants that everyone inhales in all types of environments. Designed to reduce allergies and contaminates from being inhaled through the nasal passage. FDNS can be word for up to 24-hours and are self-cleaning so they will not clog and seal 100 percent of the nasal passage. A seven-day supply has a suggested retail price of 9.98. For more information call (877) 692-4709 or visit Organic Cough Syrup PITTSFORD NY--Maty s Health Products offers 100 percent natural products made with whole-food ingredients to alleviate minor symptoms including cough syrup and vapor rub. The products offer a safer solution to common ailments and never contain artificial preservatives color additives sweeteners corn dairy wheat soy or yeast. Maty s Organic Cough Syrup (4fl.-oz. bottle MSRP 13.99) is a USDA certified organic honey blend packed with 10 powerful immune boosting ingredients. For more information call (888) 900-6289 or visit Gentle Basics by JAS N BOULDER CO--JAS N has launched four new products in the Gentle Basics line. Gentle Basics Facial Cleanser (MSRP 11) is an ultramild cleansing milk that hydrates skin while it removes dirt oil and make up. The hypoallergenic formula is designed to care for ultra-sensitive dry skin and is appropriate for anyone looking to keep harsh synthetic chemicals out of their daily regimen. The Gentle Basics Day Lotion (MSRP 16.99) is a lightweight yet hydrating day lotion that gently infuses skin with comforting essential moisture. Gentle Basics Facial Cleansing Towelettes (MSRP 6.99) are travel friendly wipes that remove dirt oil and makeup while leaving skin clean and hydrated. Finally the Gentle Basics Night Cream (MSRP 16.99) is a rich non-greasy cream that soothes and nourishes parched skin overnight. Formulas are free of harsh chemicals and skin irritants (parabens phthalates petrolatum sodium lauryl or laureth sulfates) and are fragrance- and gluten free. For more information call (888) 659-7730 or visit Chaga and Maitake CARLSBAD CA--Designed to elevate the mind body and spirit Om Organic Mushroom Nutrition (formerly Mushroom Matrix) introduced two new mushroom powder blends to its line--Chaga a mushroom known to have some of the highest levels of antioxidants and enhance anti-aging qualities and Maitake a species that supports weight control and balances blood sugar levels. Certified gluten-free and organic Chaga and Maitake come in 100 g 200 g and 500 g sizes. A 50-day supply has a suggested retail price of 24.99. For more information call (760) 621-3445 or visit Juiceology LOS ANGELES CA--Family-owned Juiceology takes the science of juicing to a whole new dimension with its juice super blends. Juiceology is the first and only line of super blend premium juices and natural fibers that deliver an unparalleled freshly juiced experience in its purest form. Each 15.2-oz. bottle has a suggested retail price of 2.79-2.99. For more information call (301) 591-8788 or visit JUNE 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 NEWPRODUCTS BoneComplete LAKE FOREST IL--The new BoneComplete Savory and BoneComplete Sweet & Sour raw powders are the perfect therapeutic supplement to feed bones for total bone and joint support. The powders can be easily added to yogurt or any beverage and contain aromatic spices and potent culinary vegetables. By combining garlic rosemary onion sage oregano parsley grape skin concentrate and wild mushrooms BoneComplete gives bones optimal support in a tasty natural way. The company recommends two tablespoons daily in and on favorite foods and soups for best results. Certified gluten-free each 6.5-oz. container has a suggested retail price of 43.99. For more information call (800) 243-5242 or visit Extra Strength Pickle Juice Shot MESQUITE TX--100% Natural Extra Strength Pickle Juice Shot (2.5 oz.) is a clear and translucent formula with no artificial ingredients and packed with 14 times more electrolytes than the average sports drink. With key ingredients that are scientifically proven to block the neurological signal that triggers muscle cramps and act as a hydration aid the shot sets itself apart from other sports drinks on the market according to the company. In addition to being sugar- and caffeine free its small portable size makes the shot well-suited for on-the-go endurance athletes. Contact the company for pricing. For more information call (972) 755-0289 or visit Men s & Women s Complete MARINA DEL REY CA--Made with 15 essential nutrients packed into a non-GMO gummy SmartyPants new Men s Complete (MSRP 32.95 180 ct.) and Women s Complete (MSRP 32.95 180 ct.) makes staying healthy simple by including important and easily absorbable nutrients difficult to get from diet alone. Each delicious serving includes 15 essential nutrients plus omega-3 DHA and EPA fish oil for brain health and CoQ10 for heart health. Men s Complete also includes lycopene for arterial health and prostate support B12 for mental focus and energy balance vitamin D for bone health zinc for prostate support selenium for prostate support and is an excellent source of vitamins A C E B6 niacin folic acid and iodine. Women s Complete also includes folate for detox support vitamin K2 for bone health vitamin D for immune support biotin for healthy skin hair and nails iodine for thyroid function vitamin B12 for mental focus and energy balance and is an excellent source of vitamins A C E B6 B5 niacin and zinc. In addition the gummies are 100 percent non-GMO contain no synthetic colors artificial flavors sweeteners or preservatives. In addition SmartyPants gummies are gluten- casein- and allergen free and are sweetened with organic Fair Trade cane sugar. For more information call (888) 751-2291 or visit 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 NEWPRODUCTS Body Foam Soaps MIDDLEBURY VT--Vermont Soap announced a new line of natural Body Foam that is mild made with organic oils and yummy smelling. The new line features nine varieties Lemongrass Zen Lavender Ecstasy Sweetgrass Sweet Orange Peppermint Magic Patchouli Rose Pine Woods Tea Tree Mint and Unscented. Body Foam begins with a base of saponified organic coconut olive and jojoba oils and soothing organic aloe vera. Rosemary extract is used as a natural preservative. Pure essential oils provide each variety with a delightful aromatherapy scent and there is an Unscented that is ideal for people that are especially scentsative. Vermont Soap Body Foam has a remarkably soft vegetable oil soap feel and is mild and hypoallergenic so it won t dry out your skin. Body Foam is completely natural and made from renewable vegetable and botanical sources. For more information call (866) SOAP4U2 or visit Beginners DHA and Elementary EPA COSHOCTON OH--Wiley s Finest Wild Alaskan Fish Oil recently released Beginner s DHA and Elementary EPA. Beginner s DHA (ages 1 ) provides a dose of 250 mg of DHA and 400 mg of EPA omega-3s in a half teaspoon serving has a delicious strawberrywatermelon flavor and is enhanced with vitamins D E and K2. It comes in a 4-oz. bottle 50-servings for a suggested retail price of 32.99. For kids ages 4 and up Elementary EPA provides a dose of 500 mg of DHA and 1000 mg of EPA omega-3s in a one teaspoon serving has a tasty mango-peach flavor and is formulated with vitamins D E lutein and zeaxanthin. Elementary EPA also comes in a 4-oz. bottle with 25 servings for a suggested retail price of 32.99. Both products are certified by the NSF International Public Health & Safety Company to ensure the product meets the dose claimed on the label and is free from environmental contaminants. They are also Marine Stewardship Council Certified ensuring environmental sustainability. For more information call (855) 514-4088 or visit Bee Panacea LOS ANGELES CA--Bee Panacea by Virgin Raw Foods is a unique combination of 20 natural Chinese and ayurvedic herbs and super foods combined in a delicious 100 percent raw honey base. It is formulated to promote energy mental acuity and youthful vitality. Hand-made production standards maintain the highest level of purity according to the company. Nothing in Bee Panacea is ever pasteurized or mechanically modified. The long shelf life of Bee Panacea is attributed to its base of raw honey. Honey offers a quick delivery system for the absorption of the nourishing ingredients of Bee Panacea ensuring maximum benefits to the consumer the company stated. It comes in multiple sizes (10- 5- 2.5- and 0.5 oz.) and ranges in price from 12.95 to 73. The benefits are both immediate and long lasting through the accumulative effects of taking BEE PANACEA every day. For more information call (818) 350-6083 or visit 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2016 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP The New Bread Great Gluten-Free Baking Buckwheat cornmeal and rosehip powder are some of the many alternatives to wheat rye and barley our traditional grains. These ingredients open the way to endless possibilities both for the gluten-intolerant who are tired of sorry and crumbly commercial breads and for curious home bakers who want to try something new. These raw ingredients are naturally gluten free and provide important nutrients. They are also sold in most grocery stores. The New Bread contains recipes for all types of bread from tortillas to fiber rolls as well as marmalades and other side dishes that go well with them. Author Jessica Frej & Mara Blohm Pages 143 Price 24.99 Publisher Schiffer Publishing Ltd. Contact (610) 593-1777 or info Mile High & Healthy With a nutrition degree pilates expertise and decades of worldwide travel behind her Jayne McAlliser MA teaches about healthy travel in Mile High and Healthy. In the book McAllister shares her insider tips and tricks for navigating the landscape so that travelers can keep up with demands and continue to feel great. McAllister provides suggestions for healthy meals on the road the best kind of exercises for the frequent traveler how to sustain energy levels without caffeine and sugar crutches how to eliminate jet lag avoid illness and get a good night s sleep among other topics. Author Jayne McAllister MA Pages 183 Price 24.95 Publisher Story Farm LLC Contact cher ADVERTISERINDEX ADVERTISER American Laboratories Inc. Bluebonnet Nutrition Corp. Bluebonnet Nutrition Corp. Continental Vitamin Company Daiwa Health Development ECRS Essential Formulas Essential Formulas Frey Vineyards Good Health Naturally USA Mushroom Wisdom Naturade Natural Factors Natural Factors Natural Factors Nature s Plus New Chapter Inc. New Hope Natural Media Nordic Naturals North American Herb & Spice Now Foods Now Foods (Personal Care) Redd Remedies Renew Life Formulas Scandinavian Formulas Inc. Specialty Enzymes & Biochem Vibrant Health Wakunaga of America Co. Ltd. PAGE 24 C4 34-35 3 29 49 5 15 57 27 21 45 11 33 47 38-39 43 19 7 C2 C3 9 26 41 17 25 37 1 PHONE (402) 339-2494 (281) 240-3332 (281) 240-3332 (800) 421-6175 (877) 434-3633 (800) 211-1172 (972) 255-3918 (972) 255-3918 (707) 485-5177 (800) 455-9155 (800) 747-7418 (800) 421-1830 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 645-9500 (800) 543-7279 (866) 458-4935 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (888) 453-5058 (800) 830-4778 (800) 688-2276 (909) 613-1660 (800) 242-1835 (949) 855-2776 WEB americanlaboratories bluebonnet bluebonnet cvc daiwa ecrs essentialformulas essentialformulas frey goodhealthnaturally mushroomwisdom naturade naturalfactors naturalfactors naturalfactors naturesplus newchapter newhope nordicnaturals nahs nowfoods nowsolutions reddremedies renewlife scandinavian specialtyenzymes vibrant wakunaga INDUSTRYEVENTS September 21-24 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 October 4-8 SupplySide West Mandalay Bay Las Vegas NV (866) 230-2311 December 1-4 SOHO Expo Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 JUNE 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 71 Back Talk Felicia D. Stoler DCN MS RDN FACSM FAND Nutritionist & Exercise Physiologist America s Health & Wellness Expert Phone (732) 946-4436 Email fstoler THIS MONTH Dr. Felicia Stoler America s Health & Wellness Expert is a registered dietitian nutritionist exercise physiologist and expert consultant in disease prevention wellness and healthful living. She is a sought-after nutrition fitness expert for TV radio newspapers online and magazines (more than 140 media placements year). Stoler has a BA from Tulane University an MS in applied physiology and nutrition from Columbia University and a doctorate in clinical nutrition from Rutgers UMDNJ. Stoler s residency in sports medicine was completed with the medical director for athletics at Rutgers University along with a medical journalism residency at ABC News Medical Unit. She taught exercise physiology at Rutgers University for three years and has been a mentor to interns for more than 12 years. Stoler serves on many local state and national committees related to health and wellness and is a member of the American College of Sports Medicine is a Fellow of ACSM (the American College of Sports Medicine) and is on four appointed committees. She is the author of Living Skinny in Fat Genes The Healthy Way to Lose Weight and Feel Great (Pegasus) which was featured in USA Weekend among the top must have books in 2011. She has been a contributor for the and has written several book chapters. Stoler authored the ACSM s Current Comment on Childhood Obesity. Here she discusses Regular Girl a new product and new way of assisting individual retailers with distribution. Question What is Regular Girl Answer A first of its kind Regular Girl is a synbiotic blend of prebiotic Sunfiber and functional probiotics developed specifically for women by a woman dietitian and nutritionist. It delivers true regularity (firming or loosening) without excess gas bloating or cramping. Available in convenient on-the-go stick packs and scoopable powder Regular Girl mixes easily into most any cold food and beverages without affecting taste color aroma or texture. cussed what I loved about Sunfiber but the packaging was bulky not easy to sample or share amongst friends (or patients) and felt a little too clinical. My private practice is mostly female. Let s face it due to hormones (and maybe stress) women have more bowel issues than men. Fact. We also are pretty comfortable talking about our poop and or health with our friends ... so why not create a great product that makes talking about going to the bathroom fun The probiotic was added to help with immune function and as a catalyst to ensure that the prebiotic fibers would receive the maximum benefit due to its proper utilization in the gut. Why is Regular Girl important for those on a gluten-free diet People who have celiac disease are gluten sensitive intolerant and or are avoiding gluten do not have many high fiber options available to them. It is recommended that we consume more than 25 grams of fiber per day but doing it through fruits and veggies alone is simply not enough. Our gastrointestinal (GI) tract is a muscle which needs to be worked out regularly. Regular Girl is a great way to work your GI tract from the inside out sales structure for retailers. Would you please explain how it works We call it social retailing. To participate in this social retailing program all you need is a mailing list an e-newsletter and or a social media presence such as a Facebook page. Really there s nothing you will need to do to set up your social retailing program. Regular Girl does it all for you including creating a customized readyto-use e-commerce web page with your logo. You ll even get ongoing fun relevant content to educate your customers about digestive health and related issues that tactfully include Regular Girl s benefits with a link connecting them to buy from your store. You ll receive commissions on every Regular Girl order including all sales that result from customers who share your link with their friends. Regular Girl is already receiving about 70 percent reorders since its introduction a few months ago. And the best news is that the price is the same everywhere within the network. There is no incentive for customers to comparison shop. Any news on Regular Girl Do you have plans to expand the brand Yes products for men and kids are in the works. WWW.VITAMINRETAILER.COM JUNE 2016 Answer Question Answer Question Why did you decide to develop a prebiotic probiotic and why target it exclusively to women Question Answer Answer I met with Taiyo and dis72 VITAMIN RETAILER Question Regular Girl has a unique Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser