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Description: In This Issue: The Mineral Market, Product Sales Training, Pain & Inflammation, and Bee Products

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Vi Bu New ye O ta mi No r s nl i nR w eta L G u n e ile i v i d r.c e e om B uy er sG uid e Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS JULY16 VOLUME 23 NUMBER 7 28 32 44 49 Features 28 Derailing Discomfort Inflammation is the culprit of numerous types of pain--here s how to help customers find blessed relief spurring loyalty to your establishment. 32 The Mineral Market Ensuring that customers get the right amounts of the essential macro and trace minerals that are easily absorbed by the body with limited side effects is the key to efficacy and adherence. vitaminretailermagazine Visit FreeProductInfo for FREE Product Information orSamples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter 49 2016 Product Sales Training for Retailers In this special section Vitamin Retailer provided each company an opportunity to address retailers directly with insight about their top product(s) and tips for selling them. Columns 4 24 36 Off the Cuff Retail Fundamentals Supplement Science 40 44 46 Product Spotlight Health & Nutrition Natural Medicine Departments 6 8 10 12 22 Hot Sellers Behind the Counter Trending Now Industry News Research Update 68 71 71 71 72 New Products Off the Press Advertiser Index Industry Events Back Talk Copyright 2016. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 23 Number 7 July 2016. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to xlear for info about this advertiser OFFTHECUFF Waste Not have a feeling I may be preaching to the choir considering Vitamin Retailer s readership is made up of people committed to the natural products industry but here it goes anyway there is far too much plastic waste in the world Although in the past I have prided myself on never using paper or Styrofoam plates in my home using a refillable water bottle and recycling I m still guilty of contributing to the plastic problem. Sitting at my desk to write this column I ve noticed my single-serve snack is wrapped in plastic and I used a plastic spoon to eat my soup--both forms of plastic that are not recyclable in my town. So much for my ecofriendly practices. Researching plastic waste on the internet reveals horrifying statistics. For example according to we re drowning in the stuff. Enough plastic is thrown away each year to circle the Earth four times While I ve been concerned with environmental issues over the years to a limited degree mostly by making donations to local environmental groups I ve not been fully educated about plastic s impact on the environment but recently the topic has been pushed front and center. For this month s Back Talk article (see page 72) I interviewed Jose Minski CEO of Wellnext Rainbow Light s parent company. Minski who has a passion for philanthropy discussed The Path to EcoGuard an initiative to raise awareness of plastics and their effects on ocean health. This will be our third year supporting ocean research conducted by the 5 Gyres Institute a nonprofit leading the effort on researching plastic pollution in the oceans and waterways he said. 5 Gyres and others are reporting that in less than nine years there will be one ton of plastic for every three tons of ocean fish unless we work now to create change. We ve launched a Path to EcoGuard microsite to provide free sourcing I and operational information on our EcoGuard 100 percent recycled bottles to help other companies evaluate sustainable packaging options. Minski noted that Rainbow Light has made videos and podcasts covering plastic and ocean health that can be found at the microsite with company video and packaging information ecoguard. Rainbow Light posts all of its videos and podcasts on Facebook and other social networks (visit rainbowlight). All of its podcasts are available on iTunes under the Transformational Wellness Network or on the company website blog category podcast . They offer excellent information for retailers and consumers alike. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Assistant Corinne Anderson Editor CorinneA Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Terry Lemerond Karen Morse MPH Michael T. Murray ND Cheryl Myers Lisa Schofield Zero Waste To continue on this theme for the upcoming August issue s Back Talk article I interviewed Lauren Singer the author of the Zero Waste blog Trash is for Tossers and founder of organic cleaning product company The Simply Co. The amount of trash that Singer has produced over the past three years can fit inside of a 16-oz. mason jar In the article Singer offers a lot of suggestions for retailers and their customers on achieving a more waste- and plastic-free lifestyle. Both Singer and Minski make positive role models for change that can be (somewhat) easily embraced. As Frances Moore Lappe wrote in her book Eco Mind ... intentionally frightening people with images of environmental collapse might trigger short-term behavior change but as in the psychology of dieting a lot of people lurch from discipline to indulgence. Sustained change comes when we start to live differently from deep positive emotions. So while information about environmental damage is quite daunting we are assured that the changes we make can have quite an impact. I am determined to do better. Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to essentialformulas for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Customers believe that local wildflower honey relieves their allergies. Also there is a pediatrician that sends parents in to use it as a cough syrup for their children. --Len Rossi Owner Len Rossi Health Food & Care Center NORTHEAST SOUTHEAST HEALTHY THYMES MARKET Vernon NJ VITAMIN MINERAL SUPPLEMENT All MegaFood Multivitamins SPECIALTY SUPPLEMENT Curamin by EuroPharma HERBS BOTANTICALS Fungi Perfecti by MycoBotanicals FUNCTIONAL FOOD BEVERAGE Aqua Vitae Kombucha on tap PERSONAL CARE Nantucket Spider Bug Spray HOT PRODUCT OF THE MONTH Essential Oils by Healthy Thymes Market NEW LIFE NATURAL FOODS Augusta GA VITAMIN MINERAL SUPPLEMENT Source of Life Gold Liquid by Nature s Plus SPECIALTY SUPPLEMENT Stress Response by Gaia Herbs HERBS BOTANTICALS Super Bio-Curcumin by Life Extension FUNCTIONAL FOOD BEVERAGE Black Seed Oil by Amazing Herbs PERSONAL CARE 100% Pure Shea Butter by Naturally You HOT PRODUCT OF THE MONTH CBD Oil by True CBD Hemp MIDWEST CENTRAL ANN S HEALTH FOOD CENTER Waxahachie TX VITAMIN MINERAL SUPPLEMENT Alive Once Daily MultiVitamin for Men & for Women by Nature s Way SPECIALTY SUPPLEMENT Curamin Extra Strength by EuroPharma HERBS BOTANTICALS Oreganol by North American Herb & Spice FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Braggs PERSONAL CARE Magnesium Bath Flakes by Life-Flo HOT PRODUCT OF THE MONTH Crazy Water 4 LEN ROSSI HEALTH FOOD & CARE CENTER Brentwood TN VITAMIN MINERAL SUPPLEMENT Super Vita-Max by Len Rossi SPECIALTY SUPPLEMENT Prost-eze by Len Rossi HERBS BOTANTICALS Curcumin Phytosome by NOW FUNCTIONAL FOOD BEVERAGE Extra Virgin Coconut Oil by NOW PERSONAL CARE Toothpaste by NOW and Shampoo by JAS N HOT PRODUCT OF THE MONTH Local Wildflower Honey NORTHWEST WEST NEW SEASONS MARKET-- FISHERS LANDING Vancouver WA VITAMIN MINERAL SUPPLEMENT Adult Multi-Vitamin by Smarty Pants SPECIALTY SUPPLEMENT Foskohlii by Nature s Way HERBS BOTANTICALS Kick It Immune by Wishgarden FUNCTIONAL FOOD BEVERAGE N A PERSONAL CARE Lavender Essential Oils by NOW HOT PRODUCT OF THE MONTH True Cinnamon by Oregon s Wild Harvest DAVE S HEALTH & NUTRITION SLC PARTICIPATION Salt Lake & West Jordan UT VITAMIN MINERAL SUPPLEMENT B12 Spray & Garden of Life s myKind Organics SPECIALTY SUPPLEMENT Source Naturals by Zembrin HERBS BOTANTICALS Turmeric Force by New Chapter FUNCTIONAL FOOD BEVERAGE Maximum Vibrance by Vibrant Health PERSONAL CARE Frankincense by Purify Skin Therapy HOT PRODUCT OF THE MONTH Plus CBD Oil by CV Sciences Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to nordicnaturals for info about this advertiser BEHINDTHECOUNTER Celebrating 40 Years of Healthy Success o celebrate its 40th anniversary this year Perelandra Natural Food Center located in Brooklyn NY feted friends and customers with a late-night after-dark party in the store with food vendors and samples. Perelandra also hosted a Family Day originally scheduled to be held outdoors in a local park but a storm forced the festivities inside the 6 000square-foot store where attendees enjoyed a vegan sundae station natural snacks and live music. For Earth Day the retailer held a beauty event which featured natural cosmetics as well as healthy snacks specialty teas and more goodies. We wanted to expose people to eco-friendly body care and that you can still get luxury without all the chemicals said Allison Buckingham vice president of cooperation and coowner of Perelandra. The store also hosts annual ice cream socials and local vendor days. These special activities are undeniably a reason behind Perelandra s 40 years of success said Buckingham. But there is more to success than just throwing great parties. Success has a lot of components she said adding that the focus should be and is on service. I work hard to be very critical about how we do things in the store. We spend a lot of time putting thought into how customers are experiencing our store. ment she said. While exceptional service is a bright star in the store s mission quality products are also a top priority. After all customers are purchasing them and taking them home to their families Buckingham pointed out. Our decisions impact everyone the community employees and customers she said. The sole buyer for the store Buckingham is a certified dietician and nutritionist. Her dedication to quality even has a name--the P. Promise --a strict set of standards that products must meet in order to be sold at the store. The selection of products the retailer carries is extensive and often unique. I do the buying. I work hard to be really aware of what is in the market Buckingham explained. Top brands include Dr. Bronner s Harmless Harvest coconut water (the best-selling product in the store) and Anita s Yogurt a local vegan unsweetened coconut yogurt. Anita s Yogurt has a higher price but sells well Buckingham said. People who are interested in buying the highest quality will pay a little extra for it. Quality Retailing Trader Joe s In addition to the and Whole Foods comfortable clean are competing and easy shopping against each environment other and not so Perelandra s staff is (L to R) Steve Hoose pres. much against well educated. & founder and cofounders Perelandra because There is an extensive Allison Buckingham & those chains are more training program Roland Auer price focused Buckingham revealed. New Buckingham noted. Even the employees receive customer new Whole Foods 365 are focusing service and food and health training on lower quality and lower price starting their first day before interacting with customers. They have sever- points while Perelandra is focused on high quality. al days of training in each depart- PERELANDRA NATURAL FOOD CENTER (BROOKLYN NY) Community Service But service and customer satisfaction are just stepping-stones to the ultimate goals behind Perelandra community and environment. Every year Perelandra donates more than 50 000 pounds of food to local pantries and charities such as City Harvest Food Not Bombs Brooklyn & Manhattan Grub The Touch Dinner and Quaker Meeting House. Their website even notes We offer our staff members paid volunteer time to encourage them to take time away from work to volunteer in New York City. The store also follows eco-friendly practices. Like most places we recycle of course Buckingham said. But that isn t where they stop. In a world where corporate chains dominate the marketplace we believe that just as organic foods are better for our bodies and the environment small business is better for the economy and our community We love giving back The store uses eco-friendly cleaners and disinfectants such as Seventh Generation as well as eco-friendly paint. And although the store is located in a large city Perelandra separates its compost which is picked up and turned into mulch. As for bulk items Perelandra has a climate-controlled room where along with typical ingredients it offers bulk cleaning products shampoos and more. Customers are allowed to bring their own containers to fill up. So with its extensive staff knowledge community outreach and quality focus Buckingham said Perelandra Natural Food Center is proud of its 40 years and looks forward to an even brighter future with the community at its heart. WWW.VITAMINRETAILER.COM JULY 2016 T 8 VITAMIN RETAILER Go to xlear for info about this advertiser TRENDINGNOW Water--Beyond Hydration ccording to Medline Plus data from the U.S. National Health Nutrition Examination Survey for 2009-2012 found that adult men take in 117 ounces of water daily on average (more than 14 cups) and that women take in 93 ounces (about 12 cups) daily. The report found that most Americans are getting enough water each day. The article Americans Getting Adequate Water Daily CDC Finds also noted that not all of the consumed fluid comes in the form of plain water. Approximately 30 percent of men s intake came from plain water and about 34 percent for women. I m not sure many people thought twice about drinking a soda 30 to 40 years ago said Christopher Crowley director of sales and marketing at Floridabased Cosan USA makers of Pure Hydration. Today there is a general understanding that soda and other beverages are not the best things to put into the body. From a beverage standpoint consumers are reverting back to the days of good old-fashioned water Crowley continued. There is no other food or beverage on the planet with the range of health benefits as water. It is the single most important nutrient you can put in your body. However water is most efficient when it is in its purest form so it is always wise to drink from a clean healthy source. Functional water sales are rising and a contributing factor is the increase in concern over the quality of municipal water supplies Crowley said. While the U.S. has a high water quality rating there are still instances of untreated waters as well as various filtration systems. Many means of water filtration strip out not only the harmful contaminants but the healthy minerals as well he noted. A BY CORINNE ANDERSON Recovery Water pointed out that Millennials in particular are reaching an age where they are starting to feel the aches and pains after physical activity-- they are now looking for ways to help them recover faster. They aren t the only company to see the importance of Millennial consumers in regard to this trend. The surge is driven by a number of key factors the most of which can be credited to the Millennial generation and young adults who are demanding more customization for their needs on an individual and case-by-case basis said Steven Nickolas CEO of Arizona-based Alkaline88. Water Crowley added because of its versatility is the ultimate vehicle for many purposes regarding our overall health. Water is the medium through which every metabolic function in the body occurs. When we discuss the delivery and absorption of nutrients within the body we must understand that water is a major facilitator of this process. Both energy production and the removal of toxins is highly dependent on our state of hydration. The main trend in functional water favors hydration however we are seeing an increase in demand that products need to deliver additional health benefits as well said Shanna Baccari director of consumer relations at New York-based Karma Culture. Alkaline Water Alkaline water is any water that has a 7.0 score or above on the pH scale--it is believed to help neutralize acid in the bloodstream boost metabolism and act as an antioxidant. In a study titled Potential benefits of pH 8.8 alkaline drinking water as an adjunct in the treatment of reflux disease published on Pub Med the benefits of pH8.8 alkaline water was studied in relation to reflux disease. The study concluded that unlike Millennials Driving Growth While functional water is a cross generational product Washington-based Reliant 10 VITAMIN RETAILER conventional drinking water pH 8.8 alkaline water instantly denatures pepsin rendering it permanently inactive. In addition it has good acid-buffering capacity. Thus the consumption of alkaline water may have therapeutic benefits for patients with reflux disease. We have repeatedly been told by our consumers that they love the smooth taste of Alkaline88 and they feel a difference when drinking our water primarily as it relates to their upper digestive track and to the symptoms of acid reflux Nickolas said. Pure Hydration by Cosan USA offers what the company refers to as an alkaline antioxidant water. It is created through a multi-stage filtration mineralization process where water is first filtered at a very high level followed by a mineralization and magnetic rotation technology. This process results in the transformation of an acidic oxidizing water into an alkaline antioxidant-rich water full of healthy properties Crowley explained. With a pH between 9-9.5 an ORP (oxidation reduction potential) of up to -450 and a molecular hydrogen count of up to 1 500 ppb Pure Hydration water is highly effective for both hydrating and promoting detoxification within the body Crowley said. In addition Pure Hydration water also serves as the most affordably priced alkaline water ionizer on the market ( 495) as compared to other ionizers that sell in the thousands. Who is drinking alkaline water and why According to Nickolas a little bit of everyone--with different needs to meet. Younger consumers are looking for help overcoming hangovers and to provide them with a certain level of energy through the day. Middle-aged consumers tend to favor the water as beneficial to their family in maintaining a certain level of health and to improve their skin or assist in their weight-loss program while older consumers are looking to help with illness or improve quality of life. (Continued on page 42) WWW.VITAMINRETAILER.COM JULY 2016 Go to naturalfactors for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP NOW Achieves Underwriters Laboratory Certification llionois-based NOW is one of the first companies to be certified by Underwriters Laboratories (UL) for its dietary supplement manufacturing process. The purpose of the UL National Brand Certification Program (NBCP) is to assess the extent to which an organization conforms to the applicable regulations and or standards regarding the products being manufactured. Aaron Secrist NOW s director of I QA QC and R&D said While we had no doubt that UL would find us worthy of certification we re pleased to have that confidence validated. NOW s Bloomingdale IL and Sparks NV facilities have been audited and certified by UL. Each facility will undergo a surveillance audit annually prior to renewal. The UL seal is well recognized by consumers as indicating a manufacturer s commitment to quality said Jim Emme CEO of NOW Health Group. While we have always been very transparent about the steps we take to ensure product quality having the UL certification symbol on our website and in other marketing materials is an easily recognizable symbol that tells our customers we have been scrutinized and meet high standards. For more information visit Hormel Foods Acquires Justin s Specialty Nut Butter Brand ormel Foods Corporation (Austin MN) announced it has entered into a definitive agreement to acquire Justin s LLC (Justin s) owner of the Justin s brand and a pioneer in nut butter-based snacking. Justin s markets four successful nut butter-based snack lines--spreads squeeze packs peanut butter cups and snack packs. Justin s naturally delicious high-quality nut butters nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger on-the-go and more health-conscious consumers said Jeffrey M. Ettinger chairman of the board and CEO at Hormel Foods. I am pleased to welcome Justin s into the Hormel Foods family added James P. Snee president and chief operating officer at Hormel Foods. I look forward to working with the Hormel Foods team a company that shares our passion for innovation quality and creating the best possible consumer experience said Justin Gold founder of Justin s. My goal has always been to build something truly special and Hormel Foods is the right partner to make this an enduring and far-reaching brand. Justin s will continue operating out of its office in Boulder CO as a subsidiary in the company s Grocery Products segment. Hormel Foods was advised by HT Capital Advisors. Piper Jaffray & Co. was the exclusive advisor to Justin s. For more information visit Topical BioMedics Wins NY Biomedical Company of the Year he New York Small Business Development Center s (SBDC) annual award event recognizes and honors the life changing work of innovative and inspiring entrepreneurs whom represent collectively the largest employer group of 380 000 plus small businesses. Topical BioMedics Inc. was one of nine companies selected from every region in the state and honored as the Biomedical Company of the Year as part of Mid-Hudson SBDC. Our SBDC business advisor Al Griggs has been a major part of our business growth since the beginning. We appreciate and are grateful to the entire staff at the SBDC and look forward to working with them in the future Founders Lou and Aurora Paradise said. In celebration of the achievements of their fellow entrepreneurs and small business owners the Paradises donated 200 bags with tubes of Topricin Pain Relief and Healing Cream to their fellow entrepreneurs and SBDC conference attendees to thank them for their diligent efforts enthusiasm and passion for all they do to make the world a better place. Topical BioMedics Inc. was one of the only companies in the biomedical category that was nominated this year though SBDC has worked with many biomedical companies over the years. In recognition of Topical BioMedics award and contribution to the nation a flag was flown in their honor over the United States Capitol on April 15 2016 at the request of the Honorable Nydia M. Velazquez Member of Congress of the United States of America the company said. For more information visit H T Newton Homeopathics Celebrates Expansion With Open House eorgia-based Newton Labs manufacturer of homeopathic single remedies and complexes celebrated an official ribbon-cutting on April 21. Visitors were welcomed to the open G house in a new expanded premises a short distance away from the original building in Conyers GA. The new manufacturing lab boasts clean room technology and the expansive classroom and conference room facilitate on-site education and training--a vital aspect in the growth of homeopathy within the expanding field of natural healing. For more information visit WWW.VITAMINRETAILER.COM JULY 2016 12 VITAMIN RETAILER Go to essentialformulas for info about this advertiser INDUSTRYNEWS Natural & Organic Products Europe 2016 Marks Best Show Ever atural & Organic Products Europe--Europe s leading natural and organic products show-- celebrated its 20th anniversary edition with a 10 percent increase in attendees a record 10 226 total attendees from 86 countries through its doors at its April 17-18 show at London ExCeL. Over two days Natural & Organic Products Europe transported visitors around the world via 650 exhibiting companies promoting a vibrant choice of natural organic fair trade free-from vegan and vegetarian brands from 46 N countries. What an awesome show it seemed like the whole industry turned out said event director Carol Dunning. Representatives from many of U.K. s major supermarkets and multiples specialist retailers wholesalers and distributors pharmacies restaurants and contract caterers hotels salons and spas and independent health food stores were in attendance. Among them were well-known brands like Whole Foods Market Planet Organic Holland & Barrett Tesco Aldi Amazon among others. Natural & Organic Products Europe launched thousands of new natural and organic products--including supplements botanicals superfoods personal care and beauty ecohousehold and food and drink--onto the European market. Next year s show will take place on April 2-3 2017 at ExCeL London which looks to have an expanded show floor and includes three show sections Natural Health & Living Natural Beauty & Spa and the Natural Food Show. For more information visit Gaia Herbs Begins Expansion hree out of four grocery stores contain organic food and that sector consistently shows double-digit growth according to the USDA (U.S. Department of Agriculture). Gaia Herbs a Brevardand Mills River NC-based supplement manufacturer is growing too. The company announced an expansion that will bring approximately 5 million in capital investment and dozens of new jobs. The company is already hiring for 25 of those positions. The expansion could be complete within six months although that is an estimate according to the company. For more information visit Omniactive Presents Latest Science on Lutemax 2020 ew Jersey-based OmniActive Health Technologies sponsored a speaking session at Vitafoods presented by a leading expert with 35 years of experience in the cosmetic industry Alain Khaiat PhD entitled The Beauty of Healthy Skin with Lutein and Zeaxanthin Isomers. The presentation reviewed a recent study on lutein and zeaxanthin isomers (Lutemax 2020) that show a rare combination of multiple skin benefits including even-toned clear skin skin lightening and brightening as well as protecting the skin against the damaging rays of the sun. Healthy skin starts from the inside and recent science suggests that lutein and zeaxanthin isomers can help skin withstand a lifetime of environmental T N and lifestyle factors that contribute to the aging process stated Lynda Doyle vice president of global marketing OmniActive. This research is exciting because it shows the crucial role these carotenoids play in protecting and contributing to the health and beauty of skin. For more information visit NBTY Donates to Island Harvest Food Bank ew York-based NBTY a global manufacturer marketer distributor and retailer of market-leading vitamins supplements and sports and active nutrition products donated 421 315 pounds of nutrition bars to Island Harvest Food Bank which in turn will supplement approximately 350 000 meals to Long Islanders. The donation consist of NBTY s nutritionally-rich Balance Bars and Pure Protein Bars represents the largest single donation ever made in the history of the National Association of Letter Carriers (NALC) Stamp Out Hunger Campaign. According to Randi Shubin Dresner president and CEO Island Harvest Food N Bank there is a direct correlation between hunger and health. Food insecure individuals are disproportionally affected by chronic diseases such as high blood pressure and diabetes. The donation was announced at Island Harvest Food Bank s recent kickoff to the annual Stamp Out Hunger food drive the nation s largest single-day food drive. NBTY s Balance Bars provide the ideal ratio of carbohydrates protein and dietary fat. Its Pure Protein bars provide supplemental protein an essential nutrient necessary for the structure function and regulation of the body s organs and tissues. For more information visit or 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to naturalfactors for info about this advertiser INDUSTRYNEWS Super Growth for Superfoods S uperfoods are frequently marketed as the answer to consumers health woes and now new research from Mintel highlights the popularity of these nutrient packed foods. Mintel Global New Products Database (GNPD) revealed that between 2011 and 2015 there was a phenomenal 202 percent increase globally in the number of new food and drink products launched containing the terms superfood superfruit or supergrain. In 2015 there was a 36 percent rise in the number of food and drink products launched globally featuring the terms superfood superfruit or supergrain. The U.S. had the most superfood and superdrink launches (30 percent) followed by Australia (10 percent) Germany (7 percent) the U.K. (6 percent) and Canada (6 percent). Mintel research revealed that the superfood sensation has spread beyond food and drink. Indeed while 43 percent of products launched globally 2011-2015 with the words superfood superfruit or supergrain in the product description were in the food category and 11 percent fell under the drink category as many as three in 10 (30 percent) were found in beauty and personal care while 12 percent were in the health and hygiene category and 4 percent were in the pet category. Desire for healthier less refined alternatives to wheat has fueled the rediscovery of ancient grains Stephanie Mattucci global food science Analyst at Mintel said. While the number of products containing ancient grains has been rising next we could see the popularity of sprouting ancient grains. The United Nations announced 2016 as the year of the pulse--grain legumes such as dry peas beans lentils and chickpeas. Pulses can be used to add a range of natural health benefits to food and drink products. Additionally healthy pulses are staples in many ethnic cuisines offering manufacturers a pathway for product innovation for convenience-seeking ethnic food explorers Mattucci continued. Mintel research also revealed that super seeds have seen growth. Going forward it seems that turmeric known for its anti-inflammatory benefits and moringa said to have beauty and anti-aging properties could be the superfoods to watch Mintel said. For more information visit Go to get for info about this advertiser 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to xlear for info about this advertiser INDUSTRYNEWS Once Again Nut Butter Expands Peanut Facility nce Again Nut Butter announced the launch of its newly expanded peanut facility in Nunda NY at a ribbon cutting ceremony on June 2. The employee-owned company located in the small rural community of Nunda has a new Gelser & Lt. Gov. state-of-the-art 37 000 square Kathy Hochul foot manufacturing plant. The 13 million project will result in the creation of 12 new jobs and the retention of 67 employees. Natural and organic foods continue to gain popularity with new emphasis on health and nutrition said Once Again Nut Butter General Manager Bob Gelser. Once Again s new peanut facility will create increased capacity and manufacturing efficiencies to meet this growing consumer demand for nut and seed butter products. Our expansion will allow for the separation of peanuts from the remainder of our manufacturing processes. This will address any concerns from almond cashew sunflower and tahini customers who require a peanut-free product. The Livingston County Industrial Development Agency (IDA) estimates the benefit to the state and region as a result of this project through job creation and revenue on sales income and property tax is more than 4.6 million. The project represents the most economic growth in Nunda in at least 10 years. For more information visit SweetLeaf Receives Women s Choice Award s the leading advocate for female consumers WomenCertified Inc. has honored Arizona-based SweetLeaf with the Women s Choice Award based on recommendations from their female customers in a customer satisfaction survey conducted by WomenCertified Inc. using the company s customer database. SweetLeaf received excellent survey scores with the majority of customers rating the experience and overall quality of SweetLeaf Stevia Sweetener as extremely satisfied. The Women s Choice Award s mission is to identify which brands are most recommended by women said Delia Passi CEO and founder. SweetLeaf is honored to be a Women s Choice Award recipient. It is our mission to make the world a sweeter place by offering sweetener products that are better for the body possess a trustworthy label and help consumers reach their goals--whether maintaining their weight management or a lifestyle change or just reducing or eliminating sugar said Carol May president of Wisdom Natural Brands makers of SweetLeaf. We are pleased to salute SweetLeaf for their focus on excellence a commitment that is recognized by women consumers nationwide said Passi. For more information visit O A Nordic Naturals Launches Buy A Bottle. Help Us Build a Playground Campaign C alifornia-based Nordic Naturals announced its 2016 back-toschool promotion-- Buy a Bottle. Help Us Build a Playground --to benefit Carter s Kids a non-profit organization founded by TV personality Carter Oosterhouse. Carter s Kids promotes fitness by building playgrounds in areas in need throughout the U.S. From July 1 through September 30 when consumers purchase Nordic Naturals children s products a portion of their purchase will go toward Carter s Kids. A total contribution of 75 000 is targeted in order to fund a new playground at Webster 18 VITAMIN RETAILER Elementary School in Long Beach CA. We re very excited about this initiative Oosterhouse said. Thanks to Nordic Naturals and their customers a whole community of children will experience the power of play. Joar Opheim Founder and CEO of Nordic Naturals noted Nordic Naturals and Carter s Kids share a commitment to the health and wellbeing of children. We are very excited that by all of us working together the kids at Webster Elementary will have a brand new playground to use. For more information visit WWW.VITAMINRETAILER.COM JULY 2016 Go to cvc for info about this advertiser INDUSTRYNEWS Vitamin Retailer Congratulates Nordic Naturals on its Vity Award CHILDREN S HEALTH SUPPLEMENT Nordic Berries by Nordic Naturals Nordic Berries contains essential vitamins minerals and antioxidants that growing kids need--including zinc and vitamins A B C D3 and E. These easy-to-chew multivitamins capture the delicious sweet-and-sour citrus taste of Norwegian cloudberries. No wonder they re the No. 1 children s multivitamin in the U.S. Nordic Berries is suitable for children 2 years and older and makes a potent complement to any Nordic Naturals omega-3 product. Nordic Berries contain essential nutrients for kids and adults alike have no artificial colors flavors sweeteners or preservatives come as a chewable pectin-based multivitamin for ages 2 and up and are a potent complement to any Nordic Naturals omega-3 product. Editor s Note This Vity Award was omitted from the June issue. Vitamin Angels Receives Charity Navigator Rating itamin Angels a charity that provides nutritional support to children and mothers in need has received another coveted 4-star rating from Charity Navigator the nation s premier charity evaluator. Vitamin Angels yearover-year excellence in financial health accountability and transparency places the organization above 94 percent of the 8 000 charities reviewed by Charity Navigator. We always strive to reach as many children and moms as possible so being prudent efficient and effective with our resources is of paramount importance said Howard Schiffer president and founder of Vitamin Angels. Charity Navigator s new 2.1 evaluation standards use objective data-driven analyses to award only the most fiscally responsible organizations a 4-star rating. The charity evaluator uses 17 metrics focused on governance and ethical practices as well as measures of openness. Attaining a 4-star rating verifies that Vitamin Angels exceeds industry standards and outperforms most charities in [its] area of work stated Michael Thatcher president and CEO of Charity Navigator in the letter advising of the award. Only 6 percent of the charities we evaluate received at least five consecutive 4-star evaluations indicating that Vitamin Angels outperforms most other charities in America. For more information visit sos. V Optimum Nutrition Announces Winner of Lead the Whey Flavor Contest llinois-based Optimum Nutrition (ON) a leader in sports nutrition and makers of Gold Standard 100% Whey protein announced that Chocolate-Dipped Banana is the winner of its Lead the Whey flavor contest which took place in the fall of 2015. The contest featured three flavors--Chocolate-Dipped Banana Mango and Blueberry Cheesecake vying to become the newest permanent addition to the impressive array of flavors already offered by one of the world s leading whey protein brands. The fan voting results were so close that ON will also release the second most popular flavor-- Blueberry Cheesecake. Great taste is a signature of our ON Gold Standard Whey product and our fans could experience that commitment with every flavor in our Lead the Whey contest said Saverio Spontella director of North America marketing for Optimum Nutrition. For more information visit I California-based OH YES Foods creators of frozen pizzas with 12 fruits and vegetables in its crust and sauce named Stephanie Zelac as Western region sales director. Before joining OH YES Foods Zelac worked with Presence Marketing where she worked on the Whole Foods Market team and managed the Nature s Best distributor accounts for clients. Florida-based Enzymedica announced the appointment of Kevin Tautkus to the position of executive vice president of marketing after 15 years of industry experience with Nature s Way. He will oversee the company s marketing strategy with the responsibility of planning development and implementation to drive company growth. 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 You re Hired Go to mushroomwisdom for info about this advertiser RESEARCHUPDATE Vitamin D Deficiency in Large Population of Kids With Type 1 Diabetes uring the past two decades vitamin D status defined as serum concentration of 25-hydroxyvitamin D has emerged as a predictor of key clinical outcomes including bone health glucose metabolism cardiovascular health immune health and survival. Now a University of Pennsylvania School of Nursing (Penn Nursing) team including senior author Terri Lipman PhD CRNP FAAN the Miriam Stirl Endowed Term Professor of Nutrition Professor of Nursing of Children and Assistant Dean for Community Engagement has examined the association between 25-hydroxyvitamin D and diabetes control in children and adolescents with type 1 diabetes. The results demonstrate the high prevalence of patients with low levels of 25-hydroxyvitamin D specifically in D healthy weight and Caucasian children and adolescents with type 1 diabetes-- patients previously considered at no or low risk of having low levels of vitamin D. These data underscore the importance of vitamin D screening in all children and adolescents with type 1 diabetes. The team s findings have been published in Diabetes Research and Clinical Practice. To our knowledge this is the first study that has been adequately-pow- ered to examine the association between 25-hydroxyvitamin D and HbA1c (a measure of diabetes control) in children and adolescents with type 1 diabetes said Lipman and colleagues. These data suggest the need for monitoring of vitamin D in all youth with this disorder. The study included approximately 200 children and adolescents from the Diabetes Center for Children at the Children s Hospital of Philadelphia who were recruited during regular follow up visits. Non-fasting blood samples were collected from the participants to measure 25-hydroxyvitamin D and blood glucose levels. HbA1c and other key variables were abstracted from patients medical records. For more information visit Chronic Drinking Interferes With Absorption of Critical Vitamins by Pancreas hronic exposure to alcohol interferes with the pancreas ability to absorb vitamin C potentially predisposing the body to pancreatitis and other pancreatic diseases a new study in the American Journal of Physiology--Cell Physiology reported. The pancreas produces the enzymes used to digest food and the hormones such as insulin that are needed to store energy from food. Pancreatic diseases and damage to the pancreas can lead to digestive problems malnutrition and diabetes. Alcohol-related pancreatitis takes an average of 10 years of daily alcohol abuse to develop and the risk of developing the condition increases with the amount of alcohol consumed said Fred Gorelick MD of Yale University and a collaborator of the study s authors. Earlier studies support that prolonged alcohol exposure weakens the pancreas defense system making it more vulnerable to injury. However less than 10 percent of alcoholics develop pancreatitis indicating that alcohol is a sensitizer but other genetic and environmental factors are also involved. While long- C term continual alcohol intake is a significant factor in developing pancreatitis little is known about how daily consumption patterns affect the likelihood of developing the disease Gorelick said. To function properly pancreatic cells require a number of vitamins which they take from the blood stream. The research team at the University of California Irvine led by Hamid Said PhD investigated whether the pancreas weakened defense from alcohol exposure could be attributed to poor absorption of vitamins. The researchers reported in earlier studies that chronic alcohol exposure prevented the pancreatic cells from absorbing biotin and thiamin. In this new study the team investigated whether alcohol exposure also interfered with the pancreas s absorption of vitamin C. The research team first identified the protein called sodium-dependent vitamin C transporter 2 (SVCT-2) as the main protein responsible for transporting vitamin C into pancreatic cells. Next researchers exposed mouse pancreatic cells to alcohol levels similar to the blood alcohol concentration of chronic alcoholics. The researchers also fed mice a diet in which alcohol made up 25 percent of the total calories consumed. They found that both pancreatic cells directly exposed to alcohol and pancreatic cells from alcohol-fed mice had lower numbers of SVCT-2 blocking the cells absorption of vitamin C. Reducing the levels of vitamin C and other essential micronutrients will interfere with normal cellular activities in the pancreas Said explained. This may sensitize the pancreas to a secondary insult predisposing it to the development of pancreatitis and other pancreatic diseases. For more information visit http 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to scandinavian for info about this advertiser RETAILFUNDAMENTALS Being a Natural Leader By Terry Lemerond eadership is one of those words that represent a very large and complex concept. There is a lot of debate and even scholarly study on this topic. Does leadership mean simply the one who makes decisions The person who tells others what to do Or does it mean the act of being a leader of setting direction and inspiring others to follow the way Or does it mean embodying qualities of a leader in every setting whether a person is in charge or not In my opinion leadership can mean all those things and more. Some people call me a leader and point to the new supplements and concepts I ve introduced to the health food industry as shaping its direction. However I never set out to be a leader. I set out to follow my passion and beliefs and I was fortunate enough to learn some things about leadership along the way. I would like to examine leadership with regard to your business but the truth of the matter is that leadership L qualities are never isolated to one area of your life. They become a part of the way you interact with the world. I don t know very many people who manage to be kind fair and reasonable as a leader at work and then become a tyrant at home or vice versa. Leadership is an activity and there are steps you can learn but it is also a set of personality characteristics. Four areas I d like to explore include vision integrity communication and empathy though this list is not by any means a full example of all the many components that make up leadership. Vision It may seem self-evident that a leader needs to know where he or she is going but that is easier said than done. In my experience many people spend more thought on what they have for breakfast than setting their personal and professional goals for the coming day week year. Sometimes we are so caught up in the busy-ness of business that we forget to stop and think about where we want to go. Do you want to expand your store Add a smoothie bar Increase your sales Add new items Go back to school Experiment with social media Stop for a moment and think about where you want to be. You don t need to know how you are going to get there but you do need to have an idea of your destination. Once you decide on two or three goals write them down and display them where you can see them every day. When aircrafts take off for a new destination they are only truly on course about 5 percent of the time. The rest of the journey entails frequent course corrections. The same may be true of your destination (goals). There may be many course corrections along the way but as long as you keep your destination in clear sight you will eventually get there. And if you know where you want to go you will be surprised at how many people will help you along the way--including your WWW.VITAMINRETAILER.COM JULY 2016 24 VITAMIN RETAILER RETAILFUNDAMENTALS associates at work. If the leader has a clear vision of where he or she wants to go others will follow and help the journey along. If the leader is lost then others will wander in all directions and the ability to harness a collective force of many like-minded people to achieve your ultimate goal will be lost as well. Communication You cannot be an effective leader if you cannot communicate your destination and message to your followers. One common problem I see is that a leader has such a clear idea of what they want and where they want to go they assume everyone else must see it clearly too. This is not always the case. Often a person is a leader because they can see further than others. They see that distant goal when others do not. Do not expect others to read your mind. Do not make assumptions. Tell people where you want to go outline it clearly and then most importantly tell them why. You may be thinking Because I m the boss that s why But I have learned from years of experience in both stores and as a dietary supplement manufacturer that you will achieve your goals faster and more predictably if the people you work with understand why those goals are important. You want your associates to be as excited and engaged as you are. You want them to see the big picture. Maybe your goal is to sell 10 bottles of XYZ today. You could tell your folks that you want them to sell the product and get moving. Or you could explain that XYZ is the best new product you have seen in a long time and explain how it can make a difference in people s lives. You can explain that life-changing products are what keep customers coming back to the store and telling all their family and friends. You could even share that by doing the right thing--helping their customers--they are also helping the store and their own livelihood. Integrity To me integrity means doing the right thing even when it is hard and keeping your word. For example in my company there have been times when I could have made much bigger profits by using cheaper raw materials or skipping certain quality assurance tests. The consumer will never find out so what s the harm right Wrong. That is a slippery slope to justifying all kinds of dishonesty. And though it may take a while it comes back to you in the end. Neither I nor my company would have a good reputation today had I started down that road and I doubt I would still be in business. I know I wouldn t have been able to live with myself if some cheap shortcut had harmed anyone. I decided a long time ago that selling products is not what I do. My passion is to improve health. I want people to see what an amazing difference quality supplements can make in their lives. I love the goosebump moments when a customer tells me I have helped their son or sister or friend and changed their lives. I imagine this is true for most of you too. Yes you want to sell products--we all need to keep the lights on. But why aren t you selling car batteries or tires or electronics I bet it is because you care passionately about natural health from the foods we eat to the supplements we take. Your business is to improve the health and safety of every person who walks through your door. Who knows the product you recommend could even save a life. I can t imagine a higher calling than helping people safeguard their health. When you reframe your thoughts and focus on integrity decisions become simpler. Do I bring in a product that I know does not work but could be profitable That becomes easier to answer. When you truly help people you will be successful. When you do the right thing the profits will follow. I have seen this time and again. You might have some bumps in the road that shake your faith--we all do--but stay true to your word and mission and you will succeed. 26 VITAMIN RETAILER early if your scheduling permits. If Susan aspires to get her degree at a local college see if you can be flexible with her schedule to accommodate her classes. Yes she may leave as soon as she graduates but promoting the goals and dreams of others is the ultimate test of leadership. Who knows what the future may hold and sending good will and good thoughts out into the world will only return to your benefit. Don t be like a miser who tries to hold on to their gold by locking it away. Invest in quality and multiply your riches. Let your associates grow I have known people working in the health food industry who feel this pressing need to be better than their associates or coworkers. They are uncomfortable if one of their people exceeds their knowledge or has better skills in some area. I am the exact opposite I am delighted when one of my people has skills that I do not possess because that makes our team stronger. You don t have to be the best on the team in every area--your job is to set the direction and give your people whatever they need to reach your destination. You will be amazed at how quickly your goals are realized when you harness the power of a high functioning team VR A highly regarded leader in the natural products industry Terry Lemerond is founder and president of EuroPharma Inc. He also founded Enzymatic Therapy Inc. and PhytoPharmica Inc. and is currently co-owner of the Terry Naturally Health Food Store in Green Bay WI which recently won its sixth consecutive consumer choice award as Best of the Bay. With more than 40 years in the natural products industry Lemerond has researched and developed more than 400 nutritional and botanical formulations that continue to be top-selling products in the market. Lemerond shares his wealth of experience and knowledge in health and nutrition through his educational programs including the Terry Talks Nutrition website newsletters podcasts webinars and personal speaking engagements. He is the author of two books Seven Keys to Vibrant Health and the recently updated Seven Keys to Unlimited Personal Achievement. WWW.VITAMINRETAILER.COM JULY 2016 Empathy Empathy is the ability to imagine yourself as another person sharing their feelings as they face both joys and sorrow. Empathy is important in customer relationships as you understand their fears over health concerns disappointment in previous treatments cautiousness in embracing natural remedies or embarrassment in sharing a physical problem. Understanding emotional context will help you tailor your communication and recommendations to their needs. Your leadership will be evident to them because they will see you as someone who truly understands and someone who can provide them with answers in their time of difficulty. However it is important to remember that empathy applies to your associates and coworkers as well. If Bob has a sick child at home he may be distracted at work. Offer extra help or let him off Go to savesta for info about this advertiser Discomfort Derailing Inflammation is the culprit of numerous types of pain--here s how to help customers find blessed relief spurring loyalty to your establishment. By Lisa Schofield w This is one of the most universal exclamations understood immediately by all cultures across the globe. From the sharp pain of a shin hitting the edge of a desk ( That s gonna leave a mark ) to joint and muscle throbbing to recovery from more serious injury and all manners of discomfort-induced episodes and chronic aches Americans are a hurting lot. For example pointed out Marci Clow MS RDN at California-based Rainbow Light approximately 70 percent of patients who have tension headaches also exhibit muscular tightness and tension. Consumers seek to address occasional aches and pains associated with general muscular stiffness tension spasm or strain nighttime leg cramps cramping related to premenstrual symptoms and muscle stiffness related to nervous tension or anxiety she commented. I would say about two out of five of our customers who we see daily are O complaining about some sort of pain from inflammation related NPA (Natural Products Association) Southwest Board Member Tim Hitt supplement manager Fiesta Nutrition Center (Monroe LA). There is a large part of the consumer base that really suffers from this. Most of the time it is a result from disease sedentary lifestyle or deficiency of omega-3s. We live in a very dominant omega-6 world. Cheryl Myers chief of scientific affairs and education of Wisconsin-based EuroPharma Inc. cited three basic categories of pain according to the University of Wisconsin School of Medicine and Public Health. Nociceptive represents the normal response to injury of tissues (i.e. skin muscles visceral organs joints tendons or bones). Inflammatory this results from a variety of mediators released at a site of tissue insult or injury. The mediators are known as pro-inflammatory cytokines such interleukin-1-alpha interleukin-1- beta interleukin-6 and tumor necrosis factor-alpha chemokines reactive oxygen species vasoactive amines lipids ATP acid and other factors released by infiltrating leukocytes vascular endothelial cells or tissue resident mast cells she described. Neuropathic pain initiated or caused by a primary lesion or disease in the somatosensory nervous system where the individual feels sensations ranging from numbness to hypersensitivity and tingling. Raina De Graaf clinical nutritionist for Good Health Naturally USA California explained Pain inflammation and inflammatory responses can invade a variety of areas in the body through various pathways and for many that can be a tough pill to swallow. For decades we have been told that the only way to fight inflammation and disease is by taking expensive prescription drugs that all too often come with a variety of unpleasant side effects. St. Louis University (Missouri) researchers confirmed that the long-term WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM JULY 2016 28 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 use of narcotic prescription painkillers can increase the risk of major depression while statins one of the most popular prescription drugs can cause muscle pain weakness stiffness and cramping in up to a quarter of patients--potentially by disrupting muscle mitochondria function. Pain sensation said Carola Leuschner partner at Avie Naturals in Louisiana is a response to pain signals via the nervous system. These signals are generated after an injury occurs such as getting a bruise or muscle soreness after strenuous exercise that is caused by microscopic damage of muscle fiber. Chronic inflammation causes a pain sensation for example in the case of inflammation of the knee through arthritis she explained. Temporary discomfort and pain to the knee can also occur as a result of injury to ligaments or tendons of the knee joint. Tissue damage coupled with inflammation causes pain that may last for a few days or can be long term if the injury persists. Additionally she said many customers may have GI (gastrointestinal) discomfort often caused by stress and poor diet. The most common cause of temporary stomachaches Leuschner noted is indigestion and heartburn. Curcumin promotes digestion and cause relief. Heartburn occurs if cells in the epithelial gut lining are damaged. DGL licorice (the safe form of licorice) can counteract this process by increasing secretion of mucin that protects the gut lining and buffering over acid excess in the stomach she said. Support for healthy inflammation response remains the nucleus of natural solutions for discomfort. Inflammation is a mechanism the body uses to rid itself of foreign substances and pathogens. Clow explained that biochemicals released from white blood cells increase blood flow to the area affected resulting in redness and sensation of heat there may also be fluid leakage that creates swelling and pain. However in joints she said the increased number of damaged cells and inflammatory substances in response to wear and tear (or years of inactivity and lack of joint movement) can cause irritation leading to cartilage degradation swelling of the joint lining leading to arthritis. Inflammation can also affect internal organs in the heart (myocarditis) may cause shortness of breath or leg swelling in the kidneys (nephritis) may cause high blood pressure or kidney failure and inflammation of the large intestine (colitis) may cause cramps and JULY 2016 WWW.VITAMINRETAILER.COM diarrhea. Allopathic or pharmaceutical interventions to reduce discomfort include overthe-counter NSAID and prescription painkillers which are now being more tightly monitored so as to reduce risk of dependency. Undeniably it s a good bet to believe that most customers have tried either or both in their lifetimes and would be primed to learn about natural options. Capsaicin said Carlos Kessaris sales and marketing director Earth s Care Natural Products California is a potent treatment for minor aches and pains of the joints and muscles emanating from strains sprains and bruises as well as arthritis. It works by penetrating deeply and disrupting the body s neurotransmitters which produce the sensation of pain in the affected area he said. Other botanicals Kessaris pointed to are natural camphor extracted from an evergreen species natural menthol typically found in peppermint and other mint oils as well as natural wintergreen. The proteolytic enzyme serrapeptase according to De Graaf has been used for more than 40 years throughout Europe and Asia as a safer alternative to prescription and over-the-counter antiinflammatory drugs such as ibuprofen aspirin and NSAIDs. Serrapeptase has decades of clinical backing she noted adding that it has potential to become widely and frequently relied upon by consumers seeking relief. Selections Earth s Care therapeutic products said Kessaris are formulated to provide an effective alternative to conventional OTC drugs for temporary relief of minor muscle and joint discomfort. Another form of discomfort he noted is intense itching from insect bite allergies or dry skin conditions and Earth s Care also offers a natural itch relief product. Earth s Care Pain Relieving Ointment is crafted to provide soothing penetrating temporary relief from sore muscles joint ache and backache. This proprietary formula features camphor menthol and wintergreen oil that together work as an effective analgesic without petrolatum preservatives or phthalates Kessaris said. Earth s Care Muscle & Joint Rub contains natural camphor as its active ingredient and provides relief from the minor pains of bruises muscle aches strains and sprains. This unique formula quickly relieves these painful conditions while also soothing the skin with natural moisturizers like vitamin E beeswax and shea butter. It is ideal for use on minor injuries is especially good for sore muscles after sports activity and is effective for minor backaches and arthritis. The formula also contains Arnica montana flower extract. Earth s Care Anti-Itch Cream (in two sizes) is a topical for the temporary relief of pain and itching associated with minor skin irritations such as poison ivy oak sumac sunburn insect bites and minor cuts and scrapes. It contains camphor and menthol as active ingredients. Avie Naturals s Ultramicronized Curcumin is a proprietary water-soluble ultramicronized turmeric curcumin designed for maximum absorption potency stability and bioactivity. The supplement contains natural turmeric at a dose of 5 percent per capsule--25 mg turmeric per 500 mg capsule. Avie Joint Balance is a proprietary formulation of water-soluble ultramicronized turmeric curcumin with Boswellia serrata. According to Leuschner the formulation has potent anti-inflammatory effect and helps to promote optimal and healthy joint function improves flexibility and reduces muscle soreness after strenuous exercise. Avie Gastrointestinal Balance is a proprietary formulation of water-soluble ultramicronized turmeric curcumin and DGL licorice. The formulation said Leuschner has superior effects on digestive discomfort and relief from occasional heartburn and indigestion. Rainbow Light s Pain-Eze is an herbal formula with meadowsweet California poppy and magnesium to ease muscular tension and cramping plus herbs traditionally used for mild to moderate pain including corydalis and Chinese peony. Pain-Eze was formulated to ease occasional aches and pains associated with minor discomforts such as muscle soreness temporary tissue irritation and cramping. Also from Rainbow Light is ArthX which says Clow provides a powerful synergy of researched levels of glucosamine and chondroitin plus MSM and targeted nutrients to support maintenance of the structure and function of cartilage and connective tissue in joints in just two tablets per day. ArthX also includes a blend of turmeric and ginger to support a healthy inflammatory response and to ease common joint discomforts while promoting mobility and flexibility. The company s Theramend contains a patented curcumin extract with enhanced bioavailability plus patented VITAMIN RETAILER 29 Discomfort Derailing forms of both boswellia and hops extracts. It was designed for daily longterm use to promote a healthy inflammatory response and ease associated pain and stiffness Clow asserted. Good Health Naturally s 250 000 IU SerraEnzyme provides 250 000 active units of serrapeptase in each capsule De Graaf pointed out. She explained A maintenance does would be one to three capsules up to three times a day. For a more therapeutic dose we recommend double for more chronic health concerns. Serrapeptase is designed to be taken long term for chronic conditions and our customers patients have seen an optimal positive response. EuroPharma s Curamin family of products according to Myers contains BCM95 Curcumin the most clinically studied enhanced absorption in the world. This form of curcumin is not only better absorbed it is more powerful after absorption due to the turmeric essential oil and turmerones that are part of its patented process. Curamin also contains a uniquely standardized boswellia called BosPure Boswellia which has up to 10 times more AKBA than non-standardized boswellia and is purified to remove proinflammatory compounds. Curamin also contains the amino acid DLPA which plays a role in keeping endorphins and enkephalins active longer and a little nattokinase an enzyme that promotes microcirculation for better nutrient delivery. The line includes Curamin Extra Strength more concentrated relief with higher levels of BCM-95 curcumin and BosPure boswellia Curamin PM for relief of discomfort that disrupts sleep and contains vitamin B6 pyridoxal-5-phosphate or P-5-P and melatonin for promoting healthy sleep Curamin Headache for occasional headaches due to stress and fatigue and also contains vitamin B6 pyridoxal-5-phosphate or P5-P and TRAACS amino acid chelated magnesium. Curamin Low Back Pain which also contains devil s claw extract and white willow both of which have unique properties for back support and Curamin Athletic Pain for both pain relief and athletic recovery and contains two post-athletic pain specific enzymes bromelain and pancreatin. At Fiesta Nutrition Center said Hitt our most recommended products are the Terry Naturally line of curcumin products especially Curamin. We also are tremendous fans of Nordic Naturals omega-3 oils. Both of these companies are well established with proven track records and the clinical data to back it up. But the most important barometer is repeat sales and customer satisfaction he noted. Clear Benefits As the downsides of ingesting NSAIDs and fear of painkiller addiction continue to be discussed in media natural products retailers are positioned well to fill in the gaps. De Graaf observed the market for pain relief supplements is growing for consumers as they are turning away from ingesting NSAIDs and potentially addictive painkillers and nutritional companies are recognizing the benefit of safe and effective dietary supplement solutions such as proteolytic enzymes. According to National Institute of Health statistics Americans suffer more from pain than have diabetes heart disease and cancer combined. As a result stated Clow pain-relief products continue to represent one of the top growth categories in the natural channel. Although products containing glucosamine and chondroitin remain steady the category seems to be evolving towards ingredients that are suggested to inhibit inflammation. Myers pointed out that virtually every consumer has pain at some time and many have chronic pain every day. She believes that retailers still may have a tough time convincing his or her customer that the natural options are indeed viable in place of NSAIDs or other pharmaceutical painkillers. The biggest hurdle is to convince the consumer that a dietary supplement can have powerful benefits and actually relieve their pain she said. EuroPharma offers a money-back guarantee to encourage consumers to at least try a natural intervention without any real financial risk she added. Discomfort is a part of life--but suffering doesn t have to be. VR Reducing Aches Through Stress Management hen it comes to discomfort natural health retailers know that providing relief solutions is more than just supplements much of it is stress management. Here are some safe ideas retailers can recommend to customers who disclose that they are feeling some discomfort and aches. Kessaris said that it is important to regularly disengage from our phones computers and social media. There is growing evidence that heavy social media can increase stress he related. In addition prolonged computer or tablet use before bedtime has been shown to reduce quality of sleep. Try for example not checking your phone computer or tablet after a specific time in the evening and see whether this helps you relax which minimizes discomfort. Turning to animals can help relieve stress and thus aches and pains according to Myers. Animals can be a tremendous comfort. Stroking a pet W can soothe both anxiety and relieve pain she said. Although seemingly contrary to Kessaris advice Myers noted that there are some outstanding research initiatives linking video games and pain relief. By completely engaging the mind in multi-dimensional tasks less cognitive space is leftover for pain perception she explained. Overall following a healthy lifestyle should also lessen incidence as well as intensity of certain discomfort. The best way to keep healthy and feel better is to keep stress at low levels eat a really healthy diet drink plenty of water exercise and take enzymes every day said De Graaf. The body is constantly wanting to be in balance and these are the steps to make that happen. Other ideas to recommend are yoga meditation engaging in an interesting new hobby (or resurrecting an old one) and creating a soothing atmosphere in the home and work environments. Extra Extra Visit to read more about herbs for easing pain. i For More Information Earth s Care (888) 602-6380 EuroPharma Inc. (866) 598-5487 Good Health Naturally USA (800) 455-9155 Rainbow Light (800) 635-1233 WWW.VITAMINRETAILER.COM JULY 2016 30 VITAMIN RETAILER Go to pharmachem for info about this advertiser Ensuring that customers get the right amounts of the essential macro and trace minerals that are easily absorbed by the body with limited side effects is the key to efficacy and adherence. By Karen Morse MPH ost of us aren t aware how important minerals are to sustain good health. In fact minerals are vital to support normal growth and development and perform functions such as regulating heartbeat synthesizing hormones and building bone skin and muscle. Our bodies can t make their own minerals so it is essential to eat a healthy well-balanced diet and supplement when necessary. There are two types of minerals--the major minerals (also known as macrominerals) and trace minerals also referred to as minor minerals. We require larger quantities of macrominerals--calcium phosphorus magnesium sodium potassium chloride and sulfur--and only trace amounts of minerals like zinc iron manganese iodine and selenium. As we age the need for additional nutrients (including minerals) increases. Aging also tends to reduce absorption of nutrients forcing us to take in higher amounts and better forms in order to M assure adequate nutrition explained Neil E. Levin CCN DANLA senior education manager at NOW Foods in Illinois. This may be related to lower stomach acid levels inhibiting bioavailability of nutrients from foods. The tendency of many seniors to cut back on meals for reasons such as loss of taste smell or interest in cooking may also increase the need for supplementation of essential nutrients including minerals. A recent analysis published in the journal Osteoporosis International showed that supplementing with calcium and vitamin D reduced the risk of total fractures in older adults by 15 percent and the risk of hip fractures by 30 percent. There is a rising need for mineral supplementation as a result of changes in farming practices said Jennifer Weinhardt BS MS research and development specialist at Bluebonnet Nutrition Corporation in Texas. A paper written by the Nutrition Security Institute in 2006 describes that in the U.S. and throughout the world topsoil mineral content has been depleted she continued. This depletion is due to a change in farming practices such as the use of nitrogen-based fertilizers and rotating food crops to help maintain soil fertility. Research shows that mineral content comparison from soils today and those from 100 years ago have been depleted by 85 percent of their mineral content Weinhardt explained. As a result the need to obtain minerals in supplement form is greater than it has been in the past. According to Levin minerals are a fairly stable market with a few dramatic swings. According to industry data the market for minerals has grown roughly 5 percent WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM JULY 2016 32 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 per year for the last two years and minerals represent about 7 percent of the U.S. Dietary Supplement market he shared. Sabine Anderson vice president at Florida-based Nutrexin USA concurred. We have seen an increase in traditional physicians going toward a more holistic and integrative approach with patients. Many are now suggesting natural supplement treatments before or in addition to the traditional pharmaceutical approach. knowledge on using health supplements in general as they are feeling the effects of inefficient diets for decades as well as the positive effects of taking health supplements he stated. Weinhardt pointed to data from a report titled Global Market Study on Mineral Supplements Pharmaceutical to be the largest segment by 2020 by Persistence Market Research that showed expected growth of the global mineral market to be 14.5 million in 2020 up from 7.3 million in 2013. New Products & Formulations on the Market Anemia affects approximately one-third of the world s population with the most prevalent cause being an iron deficiency particularly in women of childbearing age. Unfortunately the absorption of iron from supplements is extremely low due to the production of a hormone known as hepcidin. New to the U.S. market in spring of 2015 Nutrexin USA introduced their plant-based Bio-Active Iron which is more readily absorbed than traditional iron supplements and formulated with gentle ingredients to be easier on the stomach. Our formulas are designed to address whole body health issues and provide the body with the right blend of vital nutrients and support needed to begin healing itself Anderson explained. New to Natural Vitality s best-selling product line in the natural products industry is a Natural Calm bath product. Koch described the product as a unique combination of premium Natural Calm magnesium and pristine Brazilian gourmet sea salt. The food-grade ingredients provide a relaxing mineral-rich spa treatment that customers can experience in their own homes. NOW Foods most recent addition to the mineral category is NOW Liquid Magnesium with Trace Minerals. Their natural mineral concentrate is sourced from the Great Salt Lake and Levin explained that it is produced by using a proprietary solar evaporation process which removes 99 percent of the naturally occurring sodium while preserving the remaining trace minerals in their bioavailable ionic forms. Coral LLC s newest product are CellEnergy H2 capsules (visit http for more information ) a combination of above-sea coral with magnesium furamic acid and malic acid that when digested produces a therapeutic dose of molecular hydrogen. Molecular hydrogen has anti-aging benefits and works to reduce joint inflammation and muscle soreness. The use of above-sea coral appeals to environmentally conscious consumers and bears the Friends of the Sea certificate a non-profit dedicated to conservation of the marine habitat. Advancements in Mineral Supplementation While not a recent advancement Weinhardt contended that mineral chelation is the best advancement with regard to mineral supplementation that has stood the test of time. Because minerals are bulky elements and not easily absorbed by the body she said the best way to absorb them is to take them in the form of an amino acid chelate. Bluebonnet uses Albion Minerals whose patented process replicates the body s natural chelation process using amino acids. This process attaches a bulky mineral to an amino acid dipeptide or tripeptide and forms it into an amino acid chelate (AAC) which is then absorbed via active transport in the small intestine explained Weinhardt. AACs are the product resulting from the reaction of a metal ion with amino acids at two or more separate sites to form coordinate covalent bonds creating an aromatic ring structure. This produces a stable and tolerable compound that is easily absorbed and strong enough to survive the pH of the gut but weak enough to be utilized once absorbed. Once absorbed they are essentially whole food nutrition since you not only have the benefit of the minerals but also the amino acids. And like other Bluebonnet products their mineral supplements are kosher-certified gluten- and soy-free 100 percent vegan and non-GMO (gentically modified organism) verified. Plant-derived minerals are also a welcome advancement in the mineral market. While minerals typically come from rocks the human body isn t designed to absorb nutrients this way. Natural Vitality s Plant-Sourced Minerals available in liquid and capsule form deliver more than 70 plant-based trace minerals that are easily absorbed and digested by the body. The supplements are vegan gluten-free and non-GMO verified. Clint DeWitt co-founder of Nevadabased Coral LLC offered a broader perspective. Globally the market for natural minerals is growing amazingly fast. This also includes third world countries as their soils are so depleted in minerals that their need is great. Market Trends A number of research studies have shown that the majority of Americans are magnesium deficient. According to the Nutritional Magnesium Association magnesium insufficiency is associated with a number of diseases including diabetes hypertension migraine and depression. Today s consumer is more educated about health and wellness than ever before but many are unaware that our soils are lacking the necessary minerals that once satisfied our ancestors dietary needs. Levin stated that magnesium is the fastest growing mineral in the minerals segment with a growth rate of 16 percent. Magnesium perhaps was overlooked for its importance in human nutrition in the past and is now catching up as consumers become more aware of its benefits he said. Andreas Koch vice president of marketing at Natural Vitality in Texas noted the promotion of calcium intake on many food and beverages on our grocery store shelves. Though calcium is important he stated an uneven balance of too much calcium and not enough magnesium is not what nature intended. Re-balancing with magnesium supplements to offset a higher calcium intake has grown the market demand for calcium positively. According to DeWitt women are the major buyers of mineral supplements although he noted that women appear to be educating the men in their families as well. Baby Boomers are increasing their JULY 2016 WWW.VITAMINRETAILER.COM Retailer Perspective And what are customers looking for with regard to mineral supplements According to Dr. Eliezer Ben-Joseph host of Natural Solutions talk radio and owner of VITAMIN RETAILER 33 cure any specific ailments or diseases. His staff is well trained and they encourage questions from customers. The store also displays an information wall where customers can freely take handout information on different vitamins and minerals as well as information about common mineral deficiencies. Retailer Support El Paso TX-based Health Naturally one of the largest comprehensive naturopathic outpatient facilities in the United States many consumers coming in to the store know what they are looking for while many do not know or even the right questions to ask he and his staff. I have had a radio show for 19 years and am known in the community he said so people come in to ask questions. While top sellers include wellknown minerals like magnesium and calcium other supplement products BenJoseph talks about on his radio show do well in sales also. Our store is set up by body system so the customer can see what each product is for he continued. As far as advising customers with questions about minerals Ben-Joseph stated that he and his staff do not diagnose customers or tell customers that minerals According to DeWitt the key to effectively supporting retailers is education education education We strongly believe that staff training will help increase sales and also help customers better understand the benefit of [our] products. He encourages retailers to take full advantage of the educational programs that his company offers which includes staff training event support and merchandising programs including discounts samples literature and assigned sales support. NOW Foods offers mineral brochures to retailers to provide to their customers which describes the function of each macromineral as well as key trace minerals. NOW also offers a convenient online retailer portal where retailers can place orders gain access to labels and marketing maters as well as access NOW s Product-ology online training courses. Their training program designed exclusively for their retailers offers fun and interactive lessons to educate sales staff about nutrition ingredients so they can better support customers in their stores. Weinhardt contended that retailers can immediately generate interest in mineral supplements across every demographic by providing end caps and displays focused on branded materials such as the Albion line as well as focusing on clean labels another important factor in determining what the consumer ultimately purchases. VR Extra Extra Visit to see which important mineral helps keep the body clock running on time. i For More Information Bluebonnet Nutrition Corporation (281) 240-3332 Coral LLC (800) 678-9884 Natural Vitality (866) 416-9216 NOW Foods (800) 999-8069 Nutrexin USA (888) 245-7223 34 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to naturalvitality for info about this advertiser SUPPLEMENTSCIENCE By Gene Bruno MS MHS Huntington College of Health Sciences urcumin the primary active constituent found in turmeric is responsible for the plant s yellow color and for providing most of its medicinal qualities1 2--and like vitamin D curcumin is one of those nutraceuticals for which research suggests a broad range of potential benefits. Likewise turmeric has been used for as a traditional remedy in Chinese and Indian ayurvedic medicine for more than 2 000 years 3 and the authors of a textbook on bioactive foods indicate that the use of turmeric in Indian folk medicine is one of a veritable panacea apparently efficacious for conditions that we would nowadays classify in the realm of infectious inflammatory metabolic and immunological diseases. 4 Also like vitamin D new research on curcumin is being published with great frequency. This article will review the human clinical research on curcumin that was published in 2015. Specifically this includes research on dental health psoriasis thalassemia (an inherited blood disorder) C PMS exercise-related soreness damage diabetes anxiety depression and colitis. Dental Health The Australian Dental Journal5 published a study comparing the antiinflammatory effects of topically applied curcumin to those of chlorhexidine and chlorhexidine-metronidazole (germicidal gels) on experimental gingivitis in 60 subjects. Each gel was applied twice daily for 10 minutes for 29 days. By measuring inflammatory markers results showed that the anti-inflammatory effects of topical curcumin were similar to chlorhexidine-metronidazole but superior to chlorhexidine. Since white spot lesions are common during orthodontic treatment the journal Lasers in Medical Science 6 published a randomized study to evaluate the antimicrobial anti-inflammatory effect of curcumin-photodynamic antimicrobial chemotherapy (curcumin) and chlorhexidine varnish on the plaque accumulation and gingival bleeding in 45 adolescents undergoing orthodontic treatment. The subjects were placed into three groups chlorhexidine varnish 2 percent placebo varnish and curcumin. After four weeks both chlorhexidine and curcumin of treatment resulted in a significant reduction in gingival bleeding (P 0.05). Psoriasis BioMed Research International7 published a 12-week randomized doubleblind placebo-controlled clinical trial that assessed the effectiveness of a topical steroid and bioavailable oral curcumin (Meriva 2 g day) or the steroid alone and in 63 patients with mild-tomoderate psoriasis. While results showed that both groups achieved a significant reduction in psoriasis severity the reduction was greater in patients treated with both topical steroids and oral curcumin. Moreover a serum marker of inflammation (IL-22) was significantly reduced in patients treated with oral curcumin. WWW.VITAMINRETAILER.COM JULY 2016 36 VITAMIN RETAILER Go to pharmachem for info about this advertiser SUPPLEMENTSCIENCE The European Journal of Dermatology8 published another randomized double-blind placebo-controlled clinical trial to investigate the safety and efficacy of oral curcumin together with real visible light phototherapy or simulated visible light phototherapy in 22 patients with moderate to severe plaque psoriasis. Results demonstrated that all patients included in the curcumin real visible light phototherapy improved to the extent all moderate or severe plaques were eliminated (p 0.01). Lesions showed a response in 81 percent of the real visible light phototherapy patients compared to only 30 percent of the simulated visible light phototherapy patients. increased antioxidant capacity and hemoglobin concentration. The maximum increase (P 0.01) in hemoglobin concentration was 11 percent at month four in curcumin group responders and 10 percent at month 10 in vitamin E group responders. weeks later and received 150 mg of curcumin before and 12 hours after each eccentric exercise bout in a randomized crossover design. Results showed that subjects using curcumin recovered faster than those using the placebo (four days post-exercise -31 13 percent vs. -15 15 percent) and peak serum creatine kinase (a measure of muscle damage) was 77.35 percent less compared to placebo (P 0.05). Similarly the European Journal of Applied Physiology12 published a double-blind randomized-controlled crossover trial to examine the effects of oral curcumin supplementation (2.5 g twice daily) versus placebo on muscle damage inflammation and delayed onset muscle soreness (DOMS) in 17 untrained exercising men. The constituents of the curcumin used were bisdemethoxycurcumin 29 mg demethoxycurcumin 62.7 mg and curcumin 964 with total curcuminoids 1 060 mg per tablet. At 24 and 48 hours post-exercise curcumin supplementation resulted in moderate to large reductions in pain during single-leg squat gluteal stretch and squat jump as well as small reductions in creatine kinase activity. A small increase in single-leg jump performance was associated with the pain reduction. PMS Complementary Therapies in Medicine10 published a double-blind placebo-controlled study which evaluated the effects of placebo or curcumin on the severity of PMS symptoms in 70 women. Participants received two capsules daily (100 mg capsule) for seven days before menstruation and for three days after menstruation for three successive cycles and they recorded severity of the symptoms by daily record questionnaire. Results showed that after three consecutive cycles treatment with curcumin total severity of PMS score had reduced by a significant 58.39 percent while in the placebo the reduction was only 13.63 percent. Thalassemia -thalassemia an inherited blood disorder that reduces the production of hemoglobin has been reported to have various responses to antioxidant treatment. Hemoglobin E (HbE) is the most common form of -thalassemia in Southeast. Asia Oxidative Medicine and Cellular Longevity9 published a study comparing an antioxidant cocktail of Nacetylcysteine deferiprone (an iron chelator) and either curcumin or vitamin E in 60 patients with -thalassemia hemoglobin E. Patients were classified as responders if they showed improvements in markers in iron load and oxidative stress. Results showed that responders in both groups had significantly decreased iron load and oxidative stress and significantly Exercise Related Soreness Damage A study published by the European Journal of Applied Physiology investigated the effect of supplementation with curcumin (Theracurmin) or placebo on muscle damage after eccentric exercise in 14 untrained young men. Subjects performed 50 maximal isokinetic eccentric contractions of the elbow flexors with one arm and the same exercise with the other arm four Diabetes Experimental and Clinical Endocrinology & Diabetes13 published a study examining the potential effects of supplementation with 500 mg day of curcumin on the progression of diabetic kidney disease for 15 to 30 days. The results were that curcumin supplementation markedly reduced the excretion of urinary microalbumin (a marker of kidney damage) without any negative effect on blood glucose levels. Curcumin also reduced plasma MDA levels (a market of oxidative stress) and lipopolysaccharide (an inflammatory activator) while increasing IB (an inhibitory protein on inflammatory signaling). In addition curcumin helped upregulate several friendly gut bacteria important for maintaining gut barrier integrity and function. Anxiety & Depression The Chinese Journal of Integrative Medicine14 published a 30-day double blind crossover trial investigating the effects of curcumin (1 g day) or placebo on the frequency of symptoms of anxiety and depression with 30 obese subjects. Severity of anxiety and depression (Continued on page 48) 38 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to evalar for info about this advertiser PRODUCTSPOTLIGHT Outdoor-ready Skincare S ummer means fun in the sun and showing a little more skin--shorts sandals tank tops and bathing suits. It also can mean bug bites exposure to harsh outdoor elements and damaging UV rays--all of which makes for some pretty challenging skin issue. B Y J A N E T P O V E R O M O Whether customers are driven to summer skincare products for first aid protection or beauty before hitting the beach the golf course or even the backyard natural product retailers can help them keep their skin glowing with good health this summer and all year round. Here are a variety of skincare products to focus on for summer s surf sun and sweat and for the months beyond. Buzz Away Extreme Quantum Health s (Eugene OR) Buzz Away Extreme offers DEET-free protection from mosquitoes ticks black flies and gnats. Made from essential plant oils and other natural ingredients Buzz Away Extreme safely wards off mosquitoes for up to four hours and ticks for up to two hours. Family and environmentally friendly Buzz Away Extreme is available in non-aerosol spray and child-friendly towelettes. Prices range from 6 to 15 and are available in 2- 4- and 8-oz. sizes. For more information call (800) 448-1448 or visit ChagaCream Facial Treatment Illinois-based North American Herb & Spice s ChagaCream facial treatment is a whole food cream made from the most rare and raw ingredients available. Get the wild power of spice oil-infused chaga mushroom for skin--the antioxidant power of wild-source superoxide dismutase (SOD). SOD nourishes and supports the skin especially during extended periods of sun exposure in the summer. Plus ChagaCream contains raw royal jelly a natural source of wild collagen with real B vitamins along with something incredible wild black raspberry extract a rich source of ellagic acid. In a base of organic beeswax coldpressed sesame and black seed oils all the ingredients are wild and whole. This all-natural cream makes skin soft and smooth. The suggested retail price for 2-fl.-oz. is 43.99. For more information call (800) 243-5242 or visit Eco-conscious & Biodegradable Skin Protection Protect your body while preserving the ecosystems you love with this high performance mineral-based sunscreen. Florida-based Stream2Sea s formula is ideal for the water lover and outdoor adventurer looking for a sunscreen that won t rinse off or run into the eyes while sweating. EcoTox tested--safe for you and safe for our waters. Stream 2 Sea Contains a potent antioxidant blend of organic green tea tulsi wakame and olive leaf extracts Broad spectrum UVA and UVB protection Water resistant for 80 minutes of swimming or activity Non-greasy and won t burn your eyes Contains 8.8 percent (non-nano) titanium dioxide Stream2Sea s products are formulated with certified organic ingredients and are formulated to be gluten free. The MSRP for a 1-oz. container is 6.95 3-oz. is 16.95. For more information call (866) 960-9513. Cleansing Clay by Kaeng Raeng Draw out impurities and revitalize skin with KR Cleansing Clay a facial in a jar. KR Cleansing Clay is a unique formulation of two highly absorptive clays and activated charcoal an absorptive carbon that can attract and hold 200 times its volume in impurities making it the perfect ingredient to help draw out toxins. High-end spas charge several hundred dollars for these specialty masks but now California-based Kaeng Raeng brings the spa to the home. KR Cleansing Clay contains powerful botanical healing properties mineral rich exfoliation and luxurious essential oils which help to improve circulation and calm irritated skin. A 2oz. jar retails for 25. For more information call (650) 646-5474 or visit Glow Matrix by NeoCell Customers looking for that perfect summer glow California-based NeoCell s Glow Matrix provides scientifically advanced ingredients designed to internally hydrate the skin creating a natural glow from within. This premium formula supports the skin s lipid barrier which helps lock in moisture and smooths the skin. Rapid action ceramosides ceramides help improve skin moisture and are clinically tested to increase smoothness and elasticity. Additional key ingredients such as pine bark extract and hyaluronic acid all promote deep hydration while combating the damaging effects of that hot summer sun for healthy glowing skin. The MSRP for 90 capsules is 29.95. For more information call (949) 699-1626 or visit 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Go to neocell for info about this advertiser PRODUCTSPOTLIGHT Exfoliating Face & Body Scrub SIBU (Salt Lake City UT) Sea Berry Therapy deep cleans pores and removes dead dull surface cells to reveal beautiful summertime skin. SIBU Exfoliating Scrub is a rejuvenating scrub for both face and body. The apricot and Sea Berry formula won t irritate the skin and will give customers the summer glow they ve always wanted. Experience the omega-7 power of the mighty Himalayan Turkestanica Sea Berry with 190 bioactive compounds to beautify illuminate and rescue problematic skin. The MSRP for a 3.3-oz. tube is 24.95. For more information call (800) 710-7428 or visit Model-worthy Skincare BioSil Hair Skin Nails from Washingtonbased Natural Factors is part of supermodel Christie Brinkley s secret to looking youthful beautiful and healthy at 62 BioSil is the first and only advanced collagen generator that activates the enzymes that generate collagen the key structural protein integrally involved in creating beautiful and healthy hair skin and nails. BioSil is clinically proven to reduce fine lines and wrinkles increase skin elasticity thicken and increase hair strength and increase nail strength and hardness The MSRP for 30 60 and 120 vcaps are 10 18 and 31.50 respectively. For more information call (877) 551-2179 or visit TRENDINGNOW (Continued from page 10) Oxygen Water According to Sarah Conklin director of marketing for Reliant Recovery Water many beverages on the market are focused solely on hydration and some with the added benefit of replenishing electrolytes. Reliant Recovery Water not only hydrates and provides electrolytes but it uniquely focuses on helping individuals recover from a workout. The more oxygen provided to cells the faster the cells repair and recover. The patented process we use to produce our water stabilizes increased levels of oxygen in the water so that it delivers more oxygen versus regular water. It is proven to reduce physical stress and accelerate muscle recovery Conklin said. Researchers from the University of Florida and Seattle Performance Medicine validated Reliant Recovery Water benefits concluding that the drink improves functional recovery after exercise. what goes around comes around Baccari said. Like choosing a drink that transforms water into wellness ... just peel push and shake. The KarmaCap is easily pressed down releasing the nutrients into the bottle. Consumers then shake the bottle and drink. is the interesting trajectory of the functional water trend. Retail Support Education has always been a focus at Optimum Nutrition Spontella said and in recent years the company stepped up these efforts with marketing materials and sample kits for retail associates as well as shelf-talkers and free-standing displays. We have also built an extensive field sales organization that visits retail stores in direct support of product launches throughout North America. Reliant Recovery Water is available in the Pacific Northwest and California and plans on expanding eastward in the coming months. We typically launch in a new retailer with neck-hanger coupons that encourage consumers to buy a couple bottles so that they can really feel the benefits of the beverage Conklin said and suggested that retailers place the product in the cold case section along with other functional beverages. Manufacturers said they see the trend of functional waters continuing long into the future as the science of beverages is in its early infancy. We expect substantial technical innovation supported by clinical studies and advancements in genetic testing will allow consumers to focus on products that enhance their genetic compositions and avoid products they know genetically could be harmful to their body type Nikolas said. And Crowley added If there is one thing in the world worth investing in it would be the purification of water it s that important. VR WWW.VITAMINRETAILER.COM JULY 2016 Protein Water For many protein supplementation means powders and shakes. But Illinois-based Optimum Nutrition s (ON) Protein Water has altered the standard delivery format slightly. Normally protein powders are mixed into water used in shakers and need to be cleaned after use. With ON s Protein Water the bottle is ready in the fridge for all those on-the-go people who want to skip the time it takes to make their shake and clean up afterwards. Optimum Nutrition Protein Water is designed to supplement daily protein intake and is appropriate for consumption pre- during or post-work for hydration and support of muscle growth and recovery said Saverio Spontella the company s director of marketing. Every 16-oz. 80-calorie bottle of ON Protein Water contains 20 grams of fast-absorbing whey protein isolate and 4.5 grams of naturally occurring branched chain amino acids which help kick-start protein synthesis for muscle repair and recovery Spontella said. While most of Optimum s leading nutrition supplements are formulated to be mixed with water to create the functional beverage the company noted that the emergence of ready-to-drink convenience Probiotics & Vitamins Karma Culture provides two distinct varieties of functional water. Karma Wellness is a vitamin-enhanced water that delivers high levels of vitamins and nutrients and Karma Probiotics which aids digestive health and provides immune support. Karma Probiotics delivers 10 times the probiotic nutrition than standard yogurt said Baccari. Inside the patented KarmaCap is a healthy dose of probiotic cultures and fiber while Karma Wellness features seven essential vitamins at 110 percent RDI (recommended daily intake) plus superfruits and antioxidants. Karma was born out of the idea that 42 VITAMIN RETAILER Go to pharmachem for info about this advertiser HEALTHANDNUTRITION Benefits of Products Bee By Cheryl Myers ees are miraculous creatures that are responsible for the survival of some of our most important agricultural food crops and more than 90 percent of wild plants. Without bees crops such as almonds apples berries squash broccoli cantaloupes cucumbers and alfalfa would become extinct. The Food and Agriculture Organization of United Nations (FAO) estimates that an incredible 71 percent of all crop species grown for human consumption depend on bees and other pollinators. Our lives are interwoven with these useful tiny fragile productive creatures. Bees are the only insects in the world that make food--honey-- that humans can eat. In addition to their enormous importance in our food chain bees also produce a variety of substances that are used as natural medicines. Four of the best known are honey (also used as a B food) propolis bee pollen and royal jelly. Honey Honey has been used medicinally for millennia and it is the most clinically studied of the bee products with more than 8 000 journal articles archived on the electronic database of the National Institutes of Health (NIH) available at Perhaps the best-known form of medicinal honey is manuka honey. While all honey possesses some antibacterial properties manuka honey has unique factors that may dramatically boost its ability to kill bacteria. Manuka honey is from New Zealand and made by bees that collect pollen from the manuka flower. One particularly potent antibacterial compound in this honey is methylglyoxal (MG). While MG is found in many kinds of honey it is generally in only small amounts. However in manuka honey there is a higher concentration of MG. The higher the MG the greater the ability to kill bacteria. In fact there is a rating system called the unique manuka factor scale or UMF. Manuka honey needs a minimum rating of 10 UMF to be considered therapeutic. Honey at or above that level is marketed as UMF Manuka Honey or Active Manuka Honey. There are more than 200 studies listed on the electronic database of the National Institutes of Health ( specifically mentioning manuka honey. In a review article from April 2016 researchers reported a dramatic upswing in interest in using this natural product for antibacterial purposes because the rise of antibiotic-resistant microorganisms. They particularly noted its effectiveness for wound treatments. In addition to its ability to destroy WWW.VITAMINRETAILER.COM JULY 2016 44 VITAMIN RETAILER bacteria one in vitro study found it is highly effective against influenza viruses as well. Other studies illustrate the use of this special honey for healing stomach ulcers treating oral infections and even describe its anticancer benefits. Propolis Like honey propolis also has a great body of scientific literature demonstrating its benefits. With well over 2 400 studies archived on PubMed propolis has a great deal of validation especially with regard to its immune anti-pathogenic benefits and use in cancer. Propolis means defender of the city and is used by bees to protect the hive from architectural degradation (cracks and damage) and also from pathogenic invasion by killing germs that can threaten the hive. Propolis is collected by bees from trees and mixed with beeswax. Crude propolis is about two thirds wax and one third propolis. A German company has a purified propolis with the beeswax removed called GH2002. This form of propolis has been clinically studied topically for oral (and even genital) herpes lesions and found to dramatically speed healing and reduce pain. When taken early enough it can even prevent the full encrustation stage of a fever blister more than 80 percent of the time. GH2002 has been compared favorably to the prescription drug acyclovir. More recent in vitro studies on GH2002 found it effective against pathogens such as Streptococcus pyogenes methicillin-resistant Stapylococcus aureus (MRSA) and Candida albicans showing great promise for further research on its natural antibiotic potential. It s a win-win situation. By collecting pollen for food they also transport pollen from flower to flower and assure a new generation of plants fruits and vegetables. Bee pollen contains vitamins minerals carbohydrates fats and a high percentage of protein. It may also contain a contribution of the bee that collected it--a small amount of bee saliva. Bee pollen is considered a highly nutritious food and has many health benefits. As bees flit from flower to flower pollen is transported to neighboring plants and fertilization occurs. In a recent Polish study compounds found in bee pollen include tocopherol niacin thiamine biotin and folic acid polyphenols carotenoid pigments phytosterols and enzymes and coenzymes specific to this natural compound. They state The promising reports on the antioxidant antiinflammatory anti-cariogenic antibacterial anti-fungicidal hepatoprotective anti-atherosclerotic immune enhancing potential require long-term and large cohort clinical studies. One of the difficulties in designing human trials has to do with the great amount of variability of bee pollen. However though not as many studies have been done on bee pollen early results are promising and more human research should be supported. (made by nurse bees) that dictate what they become in life. Larvae fed royal jelly for only three days become workers and drones--the vast majority of bees. But when a new queen is needed a select few larvae are fed royal jelly throughout their childhood and it changes their brain reproductive organs body shape and type. They emerge as queens--large and powerful and unlike other members of the hive able to lay eggs and produce offspring. Spectral analysis has shown that royal jelly contains as many as 185 different organic compounds. Because of these unique characteristics royal jelly has been used for a wide array of ailments based on anecdotal reports of success. Some claims for royal jelly efficacy are for menopausal symptoms liver disease fractures low immunity and a variety of autoimmune disorders. The clinical research on this interesting substance is not yet well developed. An animal study showed royal jelly may slow muscle and strength loss associated with aging and another showed improvement in menstrual symptoms though in that study it was blended with other compounds as well. A mouse study showed benefits in periodontal disease and another mouse study showed it might be useful for the autoimmune disease systemic lupus erythematosus (SLE). More study is warranted but people who use royal jelly are quite vocal in their advocacy for its value as a natural medicine. VR For a full list of references visit Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. Bee Pollen Pollen is a powdery substance made by the male parts of flowers. It contains the genetic material to fertilize the female plant parts but must be carried by insects to reach its destination. As bees flit from flower to flower pollen is transported to neighboring plants and fertilization occurs. Bees also have an apparatus on their hind legs called a pollen basket (corbicula). Bees store pollen in this receptacle to bring back to the hive where bees use pollen to make food. JULY 2016 WWW.VITAMINRETAILER.COM Royal Jelly Just as we feed our infants specialized nutrition in the form of breast milk bee babies (larvae) are fed special blends of honey and royal jelly VITAMIN RETAILER 45 NATURALMEDICINE with Dr. Michael Murray Natural Weight-loss Aids B Y M ICHAEL T. M URRAY ND I f I told you that weight loss was simply a matter of turning on a key enzyme in the body that would magically burn fat and turn up our metabolism would you believe it Well scientists may have found this master switch for weight loss in the form of an enzyme called AMP-activated protein kinase or AMPk for short. The activity of this hormone goes a long way in explaining why some people have no problem maintaining their ideal body weight while others seemingly fight a major battle to lose weight and keep it off. cy. When we are young AMPk is more activate but as we age the cellular AMPk activation decreases leading to visceral fat accumulation and loss of muscle mass. The good news is that researchers are discovering natural ways to enhance AMPk. Specifically certain dietary strategies and food components greatly influence AMPk activity in a positive way. Not surprisingly these natural approaches hold great promise in the goal of near effortless weight loss as a result. to improve insulin sensitivity. By doing so the process results in increasing adiponectin levels and lowering resistin levels which in turn lead to AMPk activation. Simple right Consequences of Low AMPk Activity Accelerated aging Chronic inflammation High blood cholesterol and triglycerides Increased visceral belly fat Insulin resistance Mitochondrial insufficiency and dysfunction Neurodegeneration Obesity Poor blood sugar control WWW.VITAMINRETAILER.COM JULY 2016 What is AMPk and Why is it Important AMPk is found inside every cell and serves as a master regulating switch in energy metabolism. Overall the activity of this enzyme plays a major role in determining our body fat composition and especially the amount of visceral belly fat that we carry. Its activity is also tied to our life expectan46 VITAMIN RETAILER The No. 1 Factor that Influences AMPk Activity The activity of AMPk is influenced by a great many factors including variety of hormones and dietary factors. That said the most important influencer of AMPk activity ultimately appears to be the sensitivity of the cell to the hormone insulin. Hence with insulin resistance there is reduced AMPk activity. So the first step in improving AMPk is working Factors That Influence AMPk Inhibitors of AMPK High fat diet Caloric excess Intense exercise Thyroid hormone Highly viscous dietary fiber (e.g. PGX) Mitochondrial enhancers alpha lipoic acid pyrroloquinoline quinone (PQQ) creatine carnitine and coenzyme Q10 Numerous botanicals berberine mulberry leaf green coffee bean extract and cinnamon Sedentary lifestyle Aging Activators of AMPk Calorie restriction Adiponectin Good oils Olive oil (and polyphenols) EPA DHA and MCTs from coconut oil Various flavonoids polyphenols green tea (EGCG) resveratrol curcumin genistein anthocyanins procyanidolic and oligomers Improving Insulin Sensitivity Improving insulin sensitivity is most successfully done with a combination of lifestyle changes such as increasing physical activity and improving diet and nutrition and targeted nutritional supplementation. It is one of the key areas of focus in this program. Other Recommendations to Activate AMPk In addition to improving insulin sensitivity there are a number of very important steps to activate AMPk. Most notable are reducing total calorie intake and regular vigorous exercise. It is also interesting that many components of the traditional Mediterranean diet activate AMPk. In particular olive oil various plant pigments found in vegetables and fruits and the omega-3 fatty acids EPA and DHA from fish oil. There are also lots of natural products that activate AMPk. My best recommendations to start with are alpha-lipoic acid and berberine as both of these compounds have clinical evidence in promoting weight loss. Alpha-lipoic acid (ALA) is a naturally occurring and necessary biological factor. Although it has some vitamin-like functions as it can be synthesized in the body it is not classified as a vitamin. ALA has several unique abilities including the ability to work as an antioxidant in both water and lipid soluble parts of the cell and cell membrane the ability to regenerate other antioxidants and the ability to remain activity once it neutralizes free radicals. Double-blind clinical trials in humans have demonstrated that ALA improves insulin sensitivity blood sugar control JULY 2016 WWW.VITAMINRETAILER.COM cardiovascular health nerve function and lipid levels and reduces symptoms of diabetic neuropathy. Recent studies indicate that ALA may help to boost metabolism promote the burning of fat as energy reduce food intake and therefore potentially aid in weight loss. In one clinical trial ALA contributed approximately three pounds of extra weight loss over the course of the 10 weeks. To enhance the absorption of ALA it is recommended that it be taken on an empty stomach or two hours after eating as food intake may reduce the bioavailability of ALA. Berberine is one of the most exciting natural products in current medical research. It is an alkaloid found in goldenseal root barberry bark Oregon grape root and coptis (goldthread) root. What is so exciting about the research is 1. The results from clinical trials in diabetes high blood pressure and elevated blood lipid levels show that it works as well as drugs but without side effects. 2. There is very encouraging experimental data in a wide range of other modern health issues including cancer Alzheimer s disease and Parkinson s disease. Results from clinical trials showed quite convincingly that in the treatment of type 2 diabetes mellitus berberine (500 mg two to three times daily) along with lifestyle intervention lowered the level of fasting blood sugar levels after-meal blood sugar levels and glycosylated hemoglobin (HbA1c) more than lifestyle intervention alone or placebo. When berberine was com- pared to oral hypoglycemic drugs used in type 2 diabetes like metformin glipizide and rosiglitazone there was no statistical significance between treatment of berberine and these drugs. In other words the clinical results seen with berberine are on par with the drugs but with no significant side effects. In one double-blind study of 116 patients with type 2 diabetes berberine at a dosage of 500 mg twice a day lowered fasting blood sugar from just above the range of being classified as diabetes (i.e. 126 mg dL) to normal blood sugar levels (less than 100 mg dL) in most subjects. The same sort of comparative results seen in type 2 diabetes were found in the treatment of elevated blood lipids (cholesterol and triglycerides) and high blood pressure. Studies also supported that berberine combined with conventional drugs in these conditions is safe and can produce better results than the drugs used alone. Side effects with berberine occurred at much lower rates and were milder than prescription drugs. Side effects were seen mainly at higher dosages (e.g. 500 mg three times a day) and included such as nausea diarrhea constipation abdominal distension and abdominal pain. In regard to its effects on blood lipids not only does it lower total and LDL cholesterol unlike statins berberine also lowers blood triglycerides and raises beneficial HDL cholesterol. Berberine has also been shown to lower apolipoprotein B by 13-15 percent which is a very important risk factor to reduce. It addition to enhancing AMPk berberine works by inhibiting an enzyme called PCSK9 leading to more LDL being removed from the bloodstream. The typical dosage for berberine in these studies was also 500 mg two to three times daily. The researchers conducting the metaanalysis concluded that berberine has comparable therapeutic effect on type 2 diabetes elevated blood lipids and hypertension with no serious side effect or toxicity. Furthermore the review indicated that berberine combined with conventional drugs in these conditions is safe and can produce better results than the drugs alone. Berberine has also been examined as a weight-loss aid in two double-blind clinical trials. In a study conducted in 2012 published in Phytomedicine 500 mg of berberine three times per day caused an average of 5 pounds of weight loss over a 12-week period. In another 2012 study published in VITAMIN RETAILER 47 NATURALMEDICINE Evidence-Based Complementary and Alternative Medicine 37 men and women with metabolic syndrome were given 300 mg of berberine three times per day for three months. The body mass index (BMI) levels dropped from 31.5 to 27.4. There was also an improvement in insulin sensitivity and fat-regulating hormones. Other Herbal Products to Consider Mulberry leaf extract has been shown to help improve blood sugar control promote weight loss prevent and treat type 2 diabetes as well as exerting favorable actions against the metabolic syndrome and cardiovascular disease. Many of these effects of mulberry leaf extract are due to it positively influencing AMPk activity. The daily dosage is generally equivalent to 3 000 mg of dried mulberry leaves. Extracts are generally used. The dosage for a 10 1 extract is 300 mg daily. Green coffee bean extract is rich in chlorogenic acid a compound that has been shown to improve glucose metabolism inhibit the accumulation of fat and decrease the absorption of glucose in the intestines. Roasting coffee beans destroys most of the chlorogenic acid so drinking a cup of coffee will not yield these benefits. Only raw green coffee beans contain a significant amount of this health-promoting compound. Clinical studies indicate that green coffee bean extract can promote weight loss as well as reduce blood pressure in people with hypertension. The typical dosage recommendation is 400 mg three times daily. Green tea extracts have shown mixed results as a weight-loss aid due likely to poor absorption of the active polyphenols. One method to improve the absorption of these valuable compounds in green tea is by forming a phytosome--an herbal product in which plant compounds are complexed directly with phosphatidylcholine the chief ingredient of lecithin. In the case of green tea phytosome a high-quality decaffeinated green tea extract standardized for polyphenols is complexed to phosphatidylcholine. The result is three to five times better absorption. Better absorption means better results. A dosage of 150 mg twice daily has shown very good results. Final Comments It is easy to get seduced by marketing claims with any weight-loss aid. It is important to stress that the most important key in improving in promoting weight loss is boosting metabolism and the ability to burn fat by focusing on improving the sensitivity of cells throughout the body to the hormone insulin. This goal is achieved through diet exercise and proper supplementation. That said I am also a firm believer in taking advantage of the health benefits offered by nature including the use of compounds with clinical efficacy in weight loss. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit SUPPLEMENTSCIENCE (Continued from page 38) was assessed at baseline and at weeks four six and 10 of the trial using the Beck Anxiety Inventory and Beck Depression Inventory (scientifically validated assessment questionnaires). Results showed that anxiety scores were significantly reduced following curcumin therapy (P 0.03). However curcumin supplementation did not exert any significant impact on depression. Although curcumin failed to exhibit benefits for depression in the aforementioned study an eight week randomized double-blind placebo-controlled study published in European Neuropsychopharmacology15 demonstrated different results. In this study 50 patients with major depressive disorder were treated with curcumin (BCM-95 500 mg twice daily) or placebo. The Inventory of Depressive Symptomatology was used for assessing depressive symptoms and an analysis of salivary urinary and blood biomarkers were also collected. The results showed that compared to placebo changes in key biomarkers (e.g. leptin and endothelin-1) in curcumin-treated individuals was associated with greater reductions in depression scores after 48 VITAMIN RETAILER eight weeks of treatment. Colitis Clinical Gastroenterology and Hepatology16 published a multicenter randomized placebo-controlled double-blind study to investigate curcumin s efficacy in inducing remission in 50 patients with active mild-to-moderate ulcerative colitis (UC) who were already being treated with the UC medication mesalamine. Patients were randomly assigned to groups who were given curcumin capsules (3 g day) or an identical placebo for one month. Results showed that 14 patients (53.8 percent) receiving curcumin achieved clinical remission at week four compared with none of the patients receiving placebo (P 0.01). Additionally clinical response (defined as a reduction of 3 points in the Simple Clinical Colitis Activity Index) was achieved by 17 patients (65.3 percent) in the curcumin group vs. 3 patients (12.5 percent) in the placebo group (P 0.001). is really just the tip of the iceberg where curcumin is concerned and lends support to its value in dental health psoriasis thalassemia PMS exercise-related soreness damage diabetes anxiety depression and colitis. VR For a full list of references visit Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno WWW.VITAMINRETAILER.COM JULY 2016 Conclusion Curcumin is a well-researched nutraceutical with multiple applications to human health. The research published in 2015 2016 Product Sales Training for Retailers ver wish you and your staff could have more one-on-one time with sales representatives from top companies serving the natural products industry to gain a deeper understanding of the products you re carrying (or thinking of carrying) on your shelves That s what Vitamin Retailer sought to deliver with its 2016 Product Sales Training for Retailers section. In this special section we provided each company an opportunity to address retailers directly with insight about their top product(s) and tips for selling them. We recommended that submissions be conversational--the way a rep would handle in-store training--while providing concrete information about the company. We also asked participants to discuss their history research efforts quality assurance measures etc. and their products line with merchandising tips potential customer questions and the dos and don ts retailers should keep in mind when advising customers. E The following is an index of companies participating in Vitamin Retailer s 2016 Product Sales Training for Retailers section Bluebonnet Nutrition Corporation ................................50 Essential Formulas Incorporated ..................................51 Hyalogic LLC ................................................................66 Mushroom Wisdom Inc. ..............................................52 NAHS Therapy ..............................................................53 Natural Factors ............................................................54 Natural Vitality ..............................................................55 NeoCell ........................................................................56 Nordic Naturals ............................................................57 NOW Foods ..................................................................58 Pharmachem Laboratories Inc. ....................................59 Proprietary Nutritionals Inc. ..........................................60 Redd Remedies ............................................................67 Savesta LifeScience Inc. ..............................................61 Scandinavian Formulas Inc...........................................62 Superior Source ............................................................63 Wakunaga of America Co. Ltd.....................................64 Xlear Inc. ......................................................................65 VITAMIN RETAILER 49 JULY 2016 WWW.VITAMINRETAILER.COM 2016 Product Sales Training for Retailers Bluebonnet Nutrition Corporation 12915 Dairy Ashford Sugar Land TX 77478 Phone (800) 580-8866 Fax (281) 240-3535 Website Celebrating 25 Years Unique Brand Proposition Bluebonnet Nutrition is the most certified award-winning supplement brand on the market exclusive to the natural products industry. most rigorous quality standards for producing natural supplements. Bluebonnet has also been certified to produce and handle USDA (U.S. Department of Agriculture) Organic products by the Texas Department of Agriculture tracing every ingredient in every Bluebonnet supplement labeled USDA Organic back to its farm of origin. Certified organic ingredients are also non-GMO and must be produced through agricultural methods that cycle resources promote ecological balance and conserve biodiversity. No synthetic chemicals--fertilizers pesticides herbicides antibiotics hormones etc.--irradiation or GM seeds can be used. In addition Bluebonnet s manufacturing facility has been kosher certified by KOF-K Supervision one of the world s most respected kosher certification agencies guaranteeing the ingredients in every kosher-certified Bluebonnet supplement have been traced to their manufacturing origin with strict rules imposed on hygienic processes. Quality-value Brand Attributes Bluebonnet Nutrition is celebrating its Silver Anniversary. Over the past 25 years the company has become a leader in the manufacturing of premium dietary supplements in its state-of-theart kosher-certified cGMP (current good manufacturing practice)-compliant facility--a unique feature of its brand considering the fact that Bluebonnet is one of only a few in the industry that do. This has allowed the company to control its quality from start to finish. In effect Bluebonnet has spared no expense in its quest to be the most trusted award-winning supplement brand on the market by using the highest quality scientifically substantiated branded ingredients that stand the test of time securing third-party certifications and instituting more rigorous internal quality measures like the nonGMO (genetically modified organism) verification program currently approximately 75 percent of Bluebonnet s products have been vetted through this ongoing program. on its website and in the form of a printed catalog brochures new product cards channel chips posters and countertop displays as well social media support on Facebook and Twitter and the company has a monthly blog. Why Bluebonnet Over the past 25 years the company has demonstrated quality purity transparency and loyalty at every turn by investing in third-party certification programs redesigning its labels to include clean label symbols that demonstrate instead of just say natural and staying committed to health food stores like yours. Bluebonnet asks you to make it your go-to supplement brand because as demonstrated above it truly cares about What ingredients go into Bluebonnet products How Bluebonnet products are made Where Bluebonnet products are sold The Bluebonnet brand is available only to health food stores where there are educated staff trained to help guide consumers to those supplements that best address their nutritional requirements or health concerns. The brand is living proof that companies don t have to sacrifice loyalty to maintain a high level of quality as Bluebonnet s newly refreshed packaging with its clean label symbols demonstrate. Unlike the competition--many of whom have jumped ship to other channels--Bluebonnet has remained loyal while offering an affordable high-quality supplement brand you expect and your customers can trust. Those Bluebonnet products bearing the Made with Non-GMO Ingredients seal guarantees that both the dietary and other ingredients are derived from sources that have never been genetically modified through the use of modern biotechnology. Only those Bluebonnet products bearing the KOF-K emblem are kosher-certified. WWW.VITAMINRETAILER.COM JULY 2016 Broad Product Selection Today Bluebonnet offers more farm-totable whole food and whole foodbased products with sustainable nonGMO and USDA Organic ingredients than ever. In addition the company was the first to provide to health food stores an NSF Certified for Sport brand Extreme Edge guaranteeing it s free of 200-plus substances banned by major sports authorities (e.g. NFL MLB). Plus the company delivers a wide assortment of natural vitamins minerals multiples amino acids proteins standardized herbal extracts and specialty supplements such as antioxidants glucosamine omega fatty acids fiber digestive aids including enzymes and probiotics food supplements and a unique array of structure function formulas. All made without unnecessary colors flavors fillers binders or excipients in a delivery form that suits individual lifestyles caplets mini-caplets vegetable capsules liquid-filled vegetable capsules vegetarian soft gels chewables liquids and powders. Today Bluebonnet has earned GMP (good manufacturing practice) Registration from NSF the world s leading public health and safety organization. This prestigious certification-- developed in accordance with the FDA (U.S. Food and Drug Administration)-- verifies that the company operations are GMP-compliant with the proper manufacturing procedures testing methods equipment facilities and controls in place for meeting or exceeding the 50 VITAMIN RETAILER Marketing Support Bluebonnet provides attractive educational and sales support materials both 2016 Product Sales Training for Retailers Essential Formulas Incorporated 1861 Valley View Ln. Ste. 180 Farmers Branch TX 75234 Website Exceptional Customer Care E ssential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira s awardwinning probiotic dietary supplements and skincare products and in 2014 launched Reg Activ containing the glutathioneboosting probiotic Lactobacillus fermentum ME-3. Pledging to provide premium all natural supplements and exceptional customer care EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products. agent via three different mechanisms Reg Activ is set to impact the future of preventative and restorative health on a cellular level. Dr. Ohhira s and Reg Activ can safely be consumed separately or in combination depending on an individual s health goals. Products Dr. Ohhira s clinically supported and awardwinning probiotic formula is fermented for a minimum of three years using 12 strains of LAB including the proprietary TH10 which is six times stronger than any other known strain of LAB. Dr. Ohhira s Formulations include Dr. Ohhira s Probiotic Dr. Ohhira s Propolis PLUS Dr. Ohhira s Essential Living Oils (Vegan Certified) Dr. Ohhira s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion. EFI renowned for recognizing and forging new frontiers in the probiotic health arena 15 years ago with the introduction of Dr. Ohhira s Probiotics has once again redefined the genre with the launch of Reg Activ containing the glutathioneboosting probiotic Lactobacillus fermentum ME-3. Like no other supplements before Dr. Ohhira s and Reg Activ bestow the tools needed by the body to create and maintain a healthy bacterial balance and produce and recycle the human body s most important antioxidant glutathione allowing the body to heal itself. EFI underscores that Dr. Ohhira Probiotics and Reg Activ are not rival products. On the contrary they are extremely synergetic but with differing commitments and capabilities. The similarity between these groundbreaking formulations is the decades of science backing their validity and health restorative effects while Dr. Ohhira s is the leading product to remodel the digestive tract ME-3 is proven to produce glutathione naturally in the human body impacting preventative and restorative health on a cellular level. ME-3 is proven to produce glutathione naturally in the human body. Working as a glutathione-activating JULY 2016 WWW.VITAMINRETAILER.COM Research and Quality Assurance Visit numerous clinical studies are available at request. Retailer Support EFI education staff offers in-store telephone and web-based trainings for retailers and their employees. An EFI representative is always available during working hours via phone or email to answer questions or address concerns that a retailer or one of their customers may have. EFI s website is a particularly informative resource for upto-date material on all products research articles and relevant probiotic and omega-3 health information. A quarterly e-newsletter written exclusively for retailers incorporates content related to product discounts show specials pertinent company news and useful information applicable to your customers. dised into several areas in the store other than just the probiotic aisle e.g. Dr. Ohhira s increases absorption of calcium. Dr. Ohhira s Probiotics do not require refrigeration so although they can be refrigerated in the store they can also be placed on the shelf with temperature stable probiotics which allows the possibility for two facings. Dr. Ohhira s Probiotics are vegetarian gluten- and dairy free for customers with dietary restrictions. Although all Reg Activ products contain probiotic bacteria the probiotic section is not the best placement for these products. All Reg Activ products stimulate the body s production of glutathione and thusly should be placed with the antioxidants and other glutathione supplements. Another popular placement for the Reg Activ products is together on an end-cap or separated into their structure function categories. Customer Questions Interactions The goal and innovation of this product is that it conforms to each and every person s individual gut environment (flora fingerprint) making them healthy enough to nourish and sustain their own good bacteria. Therefore it should truly work for any customer. Key Points Merchandising Materials EFI offers a four-color comprehensive catalogue sell sheets bag stuffers on each individual products and product samples including a new 10-pack counter display. The company also offers complimentary DVDs demonstrating how its products are manufactured as well as informative health tips and segments from our credentialed health care practitioners. All this information and more can also be found 24 7 on EFI s website blog and Facebook page. The beauty of the Reg Activ products lies in the glutathione-production power of Lactobacillus fermentum ME-3. Rather than simply a dose of glutathione each capsule contains bacterium that act as glutathione manufacturers in the body and increase glutathione production via three different mechanisms. True gut health refers to more than just the health of friendly bacteria. We need to be adamant about keeping the whole gut environment healthy so both your innate flora and any supplemented flora can happily survive and thrive. Dr. Ohhira s whole food fermented matrix contains bioavailable compounds that impact true whole gut health VITAMIN RETAILER 51 Merchandising Tips Because whole health begins in the gut Dr. Ohhira s Probiotics can be cross merchan- 2016 Product Sales Training for Retailers Mushroom Wisdom Inc. 1 Madison St. Bldg. F6 East Rutherford NJ 07073 Phone (800) 747-7418 Fax (973) 470-0017 Email customerservice Website Grounded in Wisdom Supported by Science F or more than 25 years Mushroom Wisdom (MW) has been bringing you the finest mushroom supplements grounded in traditional wisdom and supported by modern-day science. While new to many of us in the West these commonly used mushrooms have been utilized in traditional medicine for centuries and were often prized as superior remedies. On top of this in the last 50 years or so mushrooms have become some of the best-researched natural remedies available. MW has supported and been involved in research that has been performed at multiple independent research centers including Georgetown University and New York Medical College. Diet is Oh So Important Quality is also highly dependent upon the food source that mushrooms are grown. Here again MW works to use nature as their guide providing the mushrooms a diet similar to what they would grow on in the wild wood for instance Super Reishi is log grown. The company also does not utilize any synthetic pesticides or fertilizers in the growing of our mushrooms. It All Starts With the Growing As it is with virtually all supplements the quality of the products are dependent upon the raw material utilized to create them. This is especially so when it comes to mushroom supplements. The how and where the mushrooms are grown has a significant impact on the constituents and energetics of the mushrooms. MW goes to great lengths to mirror how these mushrooms grow in the wild. The company s mushrooms are grown outdoors in a habitat that mirrors their natural setting yielding what we believe are more powerful and energetically rich products. The area where the mushrooms are grown is a pristine environment just off of a U.N. recognized preserve. MW does wild craft three mushrooms from their natural habitat Chaga Coriolus and Meshima providing you the best that nature has to offer. and insulin levels. More recently the company began exploring possible new applications for the longused Lion s Mane mushroom. These efforts led to the uncovering of several active compounds and the development of Amyloban 3399 for supporting and protecting healthy brain and nerve function. Super to the Rescue MW has also developed a line of single concentrated mushroom extracts under the Super banner. This line includes Reishi Cordyceps Chaga Coriolus Lion s Mane Shiitake Royal Agaricus Tremella and Meshima--a intriguing mushroom with research supporting its use for maintaining healthy breast cell tissue. At Expo West this year MW introduced its new Super Poria with an informative presentation by Dr. Konno on his latest ongoing research into the benefits of Poria for helping to maintain healthy kidney function. All of the Super line is available in small easy to swallow fast dissolving tablets. Making Mushroom Constituents Bioavailable Another key aspect of the mushroom growing process involves what part of the mushroom is actually utilized. Mushroom Wisdom uses the same part of the mushroom that has been used for traditional medicines for hundreds if not thousands of years and that part is the fruiting body. One exception to this is the Cordyceps mushroom which is grown in a fermentation process and utilizes the mycelium. MW s mushrooms are extracted in a cGMP (current good manufacturing practice) facility to enhance absorption bioavailability and quality. There s More to Mushrooms Than Immune Support While here in the West mushrooms are primarily thought of for immune support tradition and science suggests that there is so much more they have to offer. MW could bring mushrooms into other categories for instance Reishi could be merchandised with CoQ10 in the heart section or with milk thistle for liver or cleansing while Cordyceps fits in the energy or sports section the list could go on and on. It s time to explore the health supporting potential and wisdom of the mushrooms. WWW.VITAMINRETAILER.COM JULY 2016 Mushroom Wisdom Exclusives MW was the first company in the U.S. to offer the new and promising applications of the Maitake mushroom. In fact the company s first name was actually Maitake Products. Based upon groundbreaking research MW created the Maitake D-Fraction a powerfully effective and well-researched immune boosting beta glucan. Later research on the Maitake led to the development of the SXFraction that was found to have significant benefits for maintaining healthy blood sugar 52 VITAMIN RETAILER 2016 Product Sales Training for Retailers NAHS Therapy 13900 W. Polo Trail Dr. Lake Forest IL 60045 Phone (800) 243-5242 Fax (847) 473-4780 Email info Website The Power of Nature or two decades North American Herb & Spice (NAHS) has provided the world s finest most potent whole food supplements. The company began with the invention of the original Mediterranean-sourced oil of wild oregano known as Oreganol P73 and expanded from there making NAHS the premier source for wild raw handpicked additive-free formulations using the most powerful ingredients this planet has to offer. Because of the efficacy and purity of its products the company will now be known as NAHS Therapy. NAHS continues to develop innovative sources for our whole-food supplements while maintaining strict ecological methods fair trade and sustainability. NAHS products are ideal for individuals seeking optimal health and its business ethics are ideal for the planet environment and communities in which it sources. The company is fully dedicated to supplying the highest-quality food that nature has to offer. Through this dedication the company brings to you whole food supplements that are free of genetically modified organisms (GMOs) free of synthetic additives and chemicals dyes and preservatives. NAHS brings to you only the raw unadulterated power of nature and the unwavering passion of the company s mission. F crucial for overall wellness and optimal health. With Hempanol there is no better way to gain better balance in all the key systems of the body--immune hormonal digestive circulatory detoxification and far more. Quality Assurance NAHS takes pride in being good manufacturing practice (GMP) certified chemical free and ecologically conscious. Every batch that s produced for NAHS is tested at the time of processing and all finished products are followed up with a Certificate of Analysis. In order to render the best nutrition possible from the plant the company works very closely with the local farmers to ensure peak ripeness at the time of harvest. Sustainability is maintained through the prevention of over-harvesting and deterring soil depletion as well as fair trade business practices and economic incentives. The remote lands in which NAHS harvest its herbs spices and berries are protected from herbicides pesticides fungicides and residues of GMOs. delicate hemp-based molecules. This is particularly true of the cannabinoids which are greatly corrupted by the application of heat. Because of this careful process Hempanol retains the full complement of beneficial and protective terpenes including the highly invaluable terpinoid substance beta caryophyllene as well as the whole nutrient profile of the hemp plant. Customer Questions Interaction Customers ask about CBD oil. It stands for cannabidiol. This compound is merely one of some 66 cannabinoids found in whole food hemp extracts. CBD oils contain a low profile of beta caryphyllene the molecule often extensively damaged by heat and or solvent extraction. The whole crude CO2 extracted hemp oil (Hempanol) contains the synergistic profile of other cannabinoid-rich extracts such as wild oregano P73 hops extract and extract of chamomile. CBD oils focus on the highly aggressive canabidiol. This compound can prove to be too aggressive in some people which can lead to lethargy heavy limbs and other adverse feelings. Product Hempanol is a true innovation in hemp extracts. Unlike other hemp supplements the raw full complex is never refined or altered. Wild oregano CO2 extract dramatically increases the potency as it like hemp is a dense source of supercharged cannabinoids plus the all-important hemp terpenes such as beta caryophyllene. It is beta caryophyllene which is nature s most potent activator of key cellular receptors known as CB2 receptors. The CB2 receptors are essential for activating a wide range of body functions. Their actions are JULY 2016 WWW.VITAMINRETAILER.COM Merchandising Tips Materials There are major differences between the novel unique hemp stalk extract known as Hempanol and standard CBD oil. The hemp stalk extract is exclusively produced through the cold supercritical CO2 extraction process. This coldprocessing method without any heat whatsoever is crucial to the quality and therapeutic value of the finished product. Heat of any kind damages the Dos & Don ts A checklist of the dos that you can tell your customer about Hempanol It is whole crude CO2-extracted hemp oil never solvent extracted. It is 100 percent raw and unheated. It is fortified with the power of Oreganol P73. It has a full terpene profile including beta caryphyllene unlike other CBD extracts which are solvent extracted. There are no side effects of any kind. VITAMIN RETAILER 53 2016 Product Sales Training for Retailers Natural Factors 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk Websites From Farm to Supplement or more than 55 years Natural Factors has been dedicated to establishing the highest standard of reliability and effectiveness for dietary supplements. The company is family-owned and fully integrated controlling all aspects of production to ensure the quality and safety of finished goods and provide the highest degree of ingredient transparency and traceability. F rately and inclusively labeled. Whole Earth & Sea The bioenergetic Whole Earth & Sea formulas from Natural Factors are the next generation of whole food supplements delivering raw whole food nutrition with real health benefits 100 percent organic non-GMO nutrient-rich plants grown on Natural Factors farms are harvested at their peak and immediately raw processed at its own facilities using the company s proprietary EnviroSimplex method to retain the vital bioenergetic vitamins minerals enzymes phytonutrients and antioxidants. These fresh organic non-GMO ingredients are used in Natural Factors Whole Earth & Sea age- and genderspecific multivitamin and mineral formulas as well as the Bone Structure formula. The award-winning Whole Earth & Sea line also includes Herring Gold Cogni-Fit Triple Strength DHA Marine Algae-3 Super Mushroom Vegan Bioenhanced Vitamin D3 Sunflower Vitamin E and Organic Vegan Greens Protein Bars. Natural Factors Farms Natural Factors owns 1 000 acres of certified organic farmland giving the company complete control over securing the best quality and sustainably grown raw materials possible. Literally control from seed selection to finished product. The company makes sure to choose true species non-hybrid non-GMO (genetically modified organism) seeds for our seedlings. High Level of Vertical Integration As a fully integrated company Natural Factors controls every aspect of the product line. State-of-the-art manufacturing includes soft gel and two-piece hard-shell encapsulation tableting liquid and powder extraction multi-ingredient aqueous granulations and a liquid fill line. Unsurpassed Quality Assurance With one of the largest and most sophisticated laboratories in the natural products industry Natural Factors guarantees that each product meets rigor- ous quality and safety standards. The company s stringent quality control program features advanced technology including mass spectrometry that can test at the molecular--even atomic--level detecting environmental pollutants such as pesticides herbicides and fungicides as well as heavy metals and other undesirable substances. Natural Factors facilities conform to all requirements of the good manufacturing practices (GMPs) of the FDA (U.S. Food and Drug Administration) as well as those set out by the Canadian government s Natural and Non-prescription Health Products Directorate (NNHPD). In addition the company s facilities have been certified by the Therapeutic Goods Administration of Australia (TGA) one of the most stringent guidelines for manufacturing dietary supplements in the world. Natural Factors is also audited by the United States Pharmacopeia (USP) Canadian Food Inspection Agency (CFIA) Quality Assurance International (QAI) and Silliker independent auditing group. The Supplements Consumers Want In a time when consumers are looking for more transparency and naturally sourced products with assured purity and potency Natural Factors delivers. One of the best ways to merchandise Natural Factors dietary supplements is to let your shoppers see and smell our products. Showing your customer an actual Whole Earth Sea tablet allows them to see the green composition and smell the fresh organic plant material At Natural Factors the company believes the best way to generate excitement is on the sales floor which is why the company offers a host of attention-grabbing in-store materials including floor and counter displays endcaps posters shelf talkers and more. And because Natural Factors is a vertically integrated company its representatives can discuss the company s entire production process from seed to shelf with your merchandising staff. WWW.VITAMINRETAILER.COM JULY 2016 An Extra Level of Assurance Natural Factors products are tested and verified by ISURA. ISURA is an independent non-profit analytical testing and certification organization. ISURA s in-house test center takes a comprehensive approach to product analysis and uses a combination of state-of-the-art equipment including mass spectrometry. The ISURA Seal of Approval confirms that a product s actives and excipients are nonGMO compliant contaminant-free adulterant-free authenticated and accu- 54 VITAMIN RETAILER 2016 Product Sales Training for Retailers Natural Vitality 12200 Anderson Mill Rd. Austin TX 78726 Phone (800) 446-7462 Email info Website Magnesium Miracle M agnesium is necessary for more than 700 different biochemical processes such as digestion energy production and the metabolism of proteins fats and carbohydrates. It is also needed for bone and muscle strength and proper functioning of the heart and nervous system. Americans consume about 10 times more calcium than magnesium. Very few calcium supplements incorporate magnesium and when they do there is often an imbalance of twice as much calcium as magnesium. magnesium and includes key vitamins and minerals. vitamins minerals magnesium calcium and quinoa plant protein. Calcium & Magnesium A Dynamic Duo Excess calcium can deplete its vital sister mineral magnesium from the body. Calcium is necessary for muscle contraction. Magnesium on the other hand calms nerves and is needed for muscle relaxation. Calcium makes bones stiff and hard but magnesium is needed to avoid their becoming brittle. A Matter of Balance Americans consume about 10 times more calcium than magnesium. Very few calcium supplements incorporate magnesium and when they do there is often an imbalance of twice as much calcium as magnesium. Mental emotional physical and environmental stresses can create imbalances in the body which can lead to discomfort illness or disease. Natural Vitality is the leading supplement company focused on stress and restoring balance. Osteo Calm A premium liquid complex of key bone health cofactors featuring Natural Calm magnesium and calcium in an ideal 1 1 ratio 2 000 IU of vitamin D3 vitamin K2 plus other vitamins and ionic minerals. Organic Life Vitamins Packing 24 certified organically grown veggies super fruits and fruits organic quinoa plant protein and organic aloe vera the vegetarian gluten-free and non-GMO formula also contains a plant-based multi mineral complex vitamins and other supportive nutrients. Also available in 90-ct. caps. Kids Natural Calm Multi This gluten-free nonGMO fruity splash flavored liquid multi has 24 organic fruits & veggies omega-3 EPA and DHA Natural Calm The multi-award-winner and best-selling magnesium supplement year after year. The 8- and 16-oz. vegan gluten-free nonGMO (genetically modified organism) anti-stress drink comes in a variety of tasty organic flavors. Natural Calm Plus Calcium This calcium-magnesium formula properly balances a highly soluble and bioavailable form of calcium with Natural Calm JULY 2016 WWW.VITAMINRETAILER.COM Plant-Sourced Minerals The purified water extraction of soluble plant-derived minerals which delivers a complex of more than 70 plant-based small-particle bioavailable trace minerals including naturally occurring polysaccharides lipids and other valuable nutritional cofactors. Free Merchandising Tools Sample packs Floor & counter displays Shelf talkers Beverage dispensers for passive demos Calm Earth Project A percentage of product sales funds Natural Vitality s Calm Earth Project environmental action initiative a program that supports organic farming and environmental stewardship. Natural Vitality also helps provide calmful lifestyle tips with its free award-winning online magazine VITAMIN RETAILER 55 2016 Product Sales Training for Retailers NeoCell 17500 Gillette Ave. Irvine CA 92614 Phone (949) 699-1626 Fax (949) 699-1629 Email marketing Website Pioneer in Collagen Science and Supplementation N eocell was started in 1998 by founder and fearless leader Al Quadri after an extraordinary personal experience. Following a heart attack Quadri endured triplebypass surgery and a recovery that was slow and difficult. It was during his investigation of holistic therapies that he happened upon the unlikely remedy of collagen. Quadri learned of the integral role collagen plays in strengthening and rebuilding lost muscle mass and connective tissue. Within a few weeks Quadri began to rapidly recover and regain his lost vitality. He then set out to understand the means by which collagen had stimulated his own regenerative systems. His goal was to create products that allowed people to live younger longer lives with abundant energy and wellbeing and so Neocell was born. NeoCell the pioneer in collagen science and supplementation has a variety of delivery systems such as capsules tablets powder liquid and chews. All NeoCell formulas are created in its state-of-the-art facility in Irvine CA. NeoCell proudly applies pharmaceutical level microbial elemental and ionic purification processes to their collagen as well as processing through their proprietary enzymatic procedure to ensure each product is both bioavailable and bioactive in the body. Promoting healthy collagen with the highest quality most effective collagen and collagen related products on the market is NeoCell s singular focus. Here are some bullet points regarding NeoCell s ethical sourcing and quality control. Bovine hides Hormone & antibiotic free free range Strict quality control GMP (good manufacturing practice) certified manufacturing facility Free of GMOs (genetically modified organisms) gluten wheat soy artificial ingredients Kosher 56 VITAMIN RETAILER Made in the USA A great way to merchandise NeoCell products is having samples available in store for customers to try. NeoCell is great with providing these upon request. Having all product sell sheets and or postcards for the customers is an easy way to get the information in to the consumers hand so they can see themselves what different products NeoCell has to offer along with their benefits. Endcaps and beautiful product displays are great ways to catch their attention as well. The more energetic and enthusiastic you are about NeoCell products the more likely someone is to buy it. We encourage you to take NeoCell yourself so you can see and feel the benefits personally. General principles are usually fine for most customers. Skin youthfulness hair thickness nail strength joint health and bone strength are terms that you will use most often. Common questions amongst customers are 1. How long does it take to see results Answer Collagen generally takes two to three weeks to visibly see results. 2. What is the source of NeoCell collagen Answer NeoCell s type 1 & 3 collagen comes from bovine (cow) hides and NeoCell s type 2 collagen is derived from chicken cartilage. 3. What type of collagen is best for hair skin and nails Answer types 1 & 3 are the best choice for beauty benefits. 4. Is there a vegetarian source of collagen Answer No collagen does not naturally exist in plants. 5. What is the difference between types 1 & 3 and type 2 Answer They are found in different tissues of the body. types 1 & 3 combined make up 90 percent of the body s collagen-- including structures like skin ligaments tendons bones blood vessels etc. type 2 is found only in cartilage and makes up less than 10 percent of the body s collagen. When advising customers of NeoCell products it is crucial to be aware of things you can and can t say. Below is a checklist of dos and don ts Don t say o Products are organic o Ok to take with any medication o Ok to take while pregnant or breast feeding o Products are vegan o These products can heal you from a medical condition Do say o Products are GMO- gluten- wheat- and soy free o If you are taking other medications consult with your physician before using these products o Collagen is a protein o Collagen production naturally drops by about 1.5 percent per year after the age of 25. WWW.VITAMINRETAILER.COM JULY 2016 2016 Product Sales Training for Retailers Nordic Naturals 111 Jennings Dr. Watsonville CA 95076 Phone (800) 662-2544 Fax (831) 724-6600 Email info Website Industry-leading Fish Oils How it All Began In 1995 Nordic Naturals journey began with a small offering of premium omega-3 oils sold to medical practitioners. Since this was the only way to order Nordic Naturals products the company also offered them to a select number of discerning health food stores. As word spread about the high quality and efficacy of the company s products Nordic Naturals launched its retail line in order to answer growing demand by natural health retailers. This brought the company s industryleading fish oils to customers at health food stores vitamin stores and sports nutrition stores worldwide and helped us become the recognized brand that it is today. Award-Winning Excellence Nordic Naturals products have won more than 40 awards for taste product quality and brand excellence. Many of these awards have recognized its bestselling products like classic Arctic Cod Liver Oil concentrated Ultimate Omega and its Nordic Berries multivitamin gummies popular with kids and adults alike. Large Product Portfolio Nordic Naturals passion for improving health around the world has led it to develop other nutrients essential to health. In addition to more than 200 omega-3 products the company also offers a variety of vitamins and probiotics with new products added as it sees a nutritional need that the company can fill. Nordic Naturals distributes to more than 35 countries and offers a variety of flavors and formulations for adults kids athletes and pets across its retail and professional lines. Certificates of analysis are available for every product the company sells. These third-party test results confirm the leading quality freshness and potency of its products. manufacturing plant in Troms Norway above the Arctic Circle. Plant features include Largest investment in biotechnology in Arctic Norway Reuses waste energy to produce biodiesel and hydropower Provides surplus energy to neighboring businesses Wastewater cleaned before returning to the ocean Uses 20 to 30 percent less raw material cGMP (current good manufacturing practice)-certified and allergen free Potency Absorption Nordic Naturals Ultimate Omega family of products includes the company s signature omega-3 concentrate--the No. 1 omega-3 in the U.S.--Ultimate Omega along with variations of this popular formula that offer extra-high potency added nutrients smaller soft gels and more. Ultimate Omega is clinically shown to support a healthy heart and offers better bioavailability than other comparable products on the market including salmon oil ethyl ester concentrates and krill oil. Like all Nordic Naturals omega oils Ultimate Omega is manufactured in the triglyceride molecular form for optimal absorption and results. Backed by Research To meet Nordic Naturals longstanding commitment to deliver the world s safest most effective omega oils and other nutrients essential to health Nordic Naturals has always utilized processing technology and product formulations driven by the latest developments in clinical research. Additionally leading research institutions such as Stanford UCLA Indiana University and Cedars-Sinai Medical Center have chosen Nordic Naturals omega-3 products for its clinical studies. To date more than 40 original studies using Nordic Naturals products have been published and more than 40 are in progress. Something for Everyone Nordic Naturals is committed to innovation in order to offer products for the whole family. The company s kids gummies are fun to take and taste great. Adults can choose from not only a wide variety of products but also various delivery options including soft gels liquids and gummies. Nordic Naturals even offers high-quality omega-3s for dogs and cats Exceptional Freshness From Boat to Bottle Foundational to Nordic Natural s success and to the exceptional freshness stability and efficacy of its signature omega-3 products is Nordic Naturals unique boat-to-bottle vertical integration. The company begins its manufacturing process with the end in mind carefully managing every step in order to deliver the highest quality fish oil. Corporate Social Responsibility People. Pets. The planet. Nordic Naturals loves them all. And the company proactively works to make a positive impact on them. Through sales initiatives it invites retailers and their customers to make their purchases count supporting causes as diverse as building a playground for a community in need to providing omega-3s to veterans and their service dogs. Nordic Naturals is also proud to partner with a myriad of organizations small to large that make our world a better place to live. Retailer Support Nordic Naturals supports retailers in a variety of ways including Free and convenient staff training in a fun interactive online format Educational webinars and in-store and dinner trainings In-store demonstrations Support for health fairs and storesponsored events Cooperative advertising opportunities Professionally designed sales displays and collateral materials. VITAMIN RETAILER 57 Green Manufacturing All of Nordic Naturals omega oils are processed at its state-of-the-art green JULY 2016 WWW.VITAMINRETAILER.COM 2016 Product Sales Training for Retailers NOW Foods 244 Knollwood Dr. Bloomingdale IL 60108 Phone (630) 545-9098 (888) 669-3663 Fax (630) 790-8019 Email sales Website Empowering People to Lead Healthier Lives OW s values and mission have stayed very much aligned with those of its main customers independent health food retailers since the company was founded by Elwood Richard in 1968. Although it has grown to become one of the industry s largest manufacturers NOW is still owned by the Richard family and remains committed to its original mission to provide value in products and services that empower people to lead healthier lives. Elwood Richard s core belief that highquality health products should be affordable for everyone still shapes the company s decisions and policies today. N tion to testing and processing every care is taken to ensure high quality oils. From aromatherapy and massage to personal care and household applications they can serve as wonderful additions to any home or lifestyle. Product Line NOW s product categories include dietary supplements herbs pet supplements personal care essential oils sports nutrition natural foods and an array of natural sweeteners. According to SPINS NOW is the No. 1 selling amino acid brand in the health food channel No. 1 in the miscellaneous category (CoQ10 ALA etc.) No. 2 in the sports segment and NOW Solutions is No. 1 in body oils and a very close No. 2 in essential oils. NOW Pets supplements launched in 2015 were developed under the guidance of renowned holistic veterinarian Dr. Barbara Royal. Specifically tailored to address common pet health concerns the line includes G.I. Support Immune Support Joint Support Pet Relaxant Omega-3 Support Urinary Support Weight Management and L-Lysine. NOW Pets has been certified by the National Animal Supplement Council (NASC). NOW offers a large selection of pure essential oils organic essential oils and essential oil blends in addition to ultrasonic diffusers. From raw material selec- Research & Quality Every phase of the manufacturing process from the purchase and delivery of raw materials to the packaging and shipping of products follows strict procedures overseen by a highly trained experienced team of experts. NOW s state-of-the-art manufacturing facilities in Illinois and Nevada feature complete quality assurance and quality control systems and processes and both locations are GMP (good manufacturing practices)-certified and A-rated by the Natural Products Association (NPA). NOW performs more than 16 000 analyses and tests per month. The company tests each of its incoming raw materials and ingredients in-process ingredients and finished products. NOW tests to meet cGMP (current good manufacturing practice) standards. NOW tests ingredients for these key attributes-- identity purity potency and composition. Very few natural products manufacturers perform finished product testing in-house due to the exorbitant cost and investment required. This commitment to testing and meticulous quality assurance ensures that NOW products are screened for contaminants and adulterants labeled accurately and of the highest possible quality. manufacturing process. The UL R National Brand Certification Program (NBCP) assesses the extent to which an organization conforms to the applicable regulations and or standards regarding the dietary supplement products being manufactured. Both of NOW s facilities in Sparks NV and Bloomingdale IL are certified. Merchandising Tips Materials NOW offers the Product-ology online training program designed exclusively for its retail customers in addition to an array of free tools designed to help them be more successful including signs shelf talkers educational brochures etc. Visit retailers to get started. NOW recently launched a new website which is more user-friendly has a responsive design expanded content and new store locator functionality which makes it easier for consumers to find NOW products in stores. Dos & Don ts Do ask your suppliers how they assure quality how robust their testing program is and the steps they follow to vet ingredient suppliers so you can answer your customers questions. Do be familiar with the laws regulating dietary supplements. Dietary supplements are allowed to impact the structure and function of the body such as supports joint health or supports heart health. Do be able to explain how the dietary supplements industry is regulated because the unregulated myth appears in the media all the time. Don t make drug or disease claims. Legally dietary supplements cannot claim to treat prevent or cure diseases. WWW.VITAMINRETAILER.COM JULY 2016 UL Certification NOW is one of the first companies certified by Underwriters Laboratories (UL) for its dietary supplement 58 VITAMIN RETAILER 2016 Product Sales Training for Retailers Pharmachem Laboratories Inc. 265 Harrison Ave. Kearny NJ 07032 Phone (800) 526-0609 Fax (201) 246-8105 Email sales Website Phase 2--The Perfect Healthy Lifestyle Partner he key ingredient that put Pharmachem Laboratories to the forefront is Phase 2 Carb Controller the original and still most researched carbohydrate blocker in the world. Phase 2 has been clinically studied over a dozen times and has demonstrated clear ability to help reduce the impact of starchy foods. Phase 2 Carb Controller--the industry s first standardized carbohydrate starch blocker--was launched by Pharmachem Laboratories in 2001. Phase 2 is an allnatural non-stimulant proprietary extract of U.S.-cultivated non-GMO (genetically modified organism) white bean. It is the first clinically studied carb blocker shown to delay the digestion and absorption of starch calories. Phase 2 is also GRAS (generally recognized as safe). The scientific investigation into what would be called Phase 2 began for the company in earnest in the late 1990s. Now with numerous human clinicals in our portfolio Pharmachem Laboratories is confident in knowing that consumption of Phase 2 supplements will help people lose weight--with only one side effect the benefit of supporting blood sugar health (as also shown in several studies.) A review of 10 clinical studies (Nutr J. 2011) using Phase 2 using doses T between 445 mg and 3 000 mg per day concluded that the extract promotes weight loss when taken concurrently with meals containing carbohydrates. A more recent study (Obesity 2014) of 123 overweight men and women found that those who took 1 000 mg of Phase 2 three times daily with meals (on a reduced-calorie diet) for three months lost significantly more weight compared to those who took a placebo (an average loss of 6.5 lbs. vs. 2 lbs. respectively. Further a 5.5 month follow-up period after the initial study 36 of 49 participants who chose to continue to taking the same daily dose of Phase 2 without dietary restrictions maintained their weight but didn t lose any. As retailers you can staunchly support the use of Phase 2 for customers who are embarking on a healthier lifestyle that includes a favorable nutritious diet. Creative Sales Tactics Any Phase 2-containing product can be effectively cross-merchandised--not only in the weight management section but in the pasta bread potato and rice aisles. Think about it if you were shopping for a pasta dinner and saw a group of Phase 2 products with clever signage such as Enjoy Your Carbs a Little More ... Absorb A Lot Less wouldn t you be more inclined to purchase it--or at least ask questions as to how it works Yes. Opening up the conversation especially from intrigue born of surprise is one of the most compelling reasons for purchase. If your store has a kitchen on-site create and sample healthier easy-tomake alternatives to traditional pastas potatoes and white rice. Use social media advantageously. Why not create a weight-management support group club that meets once a week at the store and again if you have a kitchen on-site showcase recipes provide specials and encourage members to support one another. Encourage the use of successful stories via social media. Join forces with a nutritionist wherein you both recommend business to one another. Remember--nutritionists clients have to buy healthier foods and supplements somewhere Here are several Dos and Don ts to spur sales of Phase 2-containing products Do say that Phase 2-containing products are meant as efficacious adjuncts to a healthier diet and moderate exercise activity. Because Pharmachem Laboratories latest consumer survey conducted earlier this year shows that many consumers are still confused about carb consumption it is important for retailers to advise consumers what constitutes unhealthy carbohydrates--many have no clue and still consider fats and sugars to be the top mortal enemies of the waistline. Do point them to the company s website features an easyto-use Carb Counter that is an exciting tool that teaches your customers how to eat a healthy-carb diet plus a professionally designed meal planner. Don t intimate or imply that Phase 2 Carb Controller is like a magic pill. There is no such thing. Don t just let the customer buy the product without ensuring he or she understands how to use Phase 2. Don t confuse Phase 2 with generic bean extract. The studies showing success were performed on Phase 2 nothing else. VITAMIN RETAILER 59 JULY 2016 WWW.VITAMINRETAILER.COM 2016 Product Sales Training for Retailers Proprietary Nutritionals Inc. 265 Harrison Ave. Kearny NJ 07032 Phone (800) 526-0609 Fax (201) 246-8105 Email info Website Cran-Max C ran-Max exclusively from Proprietary Nutritionals Inc. is a concentrated form of raw cranberries that contains its fruit seed skin and juice--and is prominent in numerous branded supplements. It is the most widely studied cranberry supplement and is the first to be supported by scientific studies. UTIs A Most Urgent Situation Urinary tract infections (UTIs) are responsible for approximately 10 million doctors visits a year. Although UTIs can be treated in the short term with antibiotics prevention is key since antibiotics are not a long-term solution and if left untreated UTIs can lead to infection of the kidneys or worse. Although more women will develop a UTI at some point in their lifetime men are not immune. UTI symptoms include pain while urinating blood in the urine and pelvic pain. What s worse is that once an individual has had a UTI the likelihood of having another one escalates. More alarming stats More than 1 billion dollars are spent per year on UTIs. One in five women will have at least one UTI in her lifetime. Nearly 20 percent of women who have a UTI will have another and 30 percent of those will have yet another. Of this last group 80 percent will have recurrences. Total number of cases involving UTI s is approximately 40 million per year of which 30 million are unreported and involve self-medication. UTI s are the second leading cause of lost work days for women. More than 1.5 million hospitalizations are related to UTIs. chicken is the type that can cause UTIs. A 2015 study in Clinical Infectious Disease discussed the increased incidence of Klebsiella pneumoniae found on retail meats--K. pneumoniae can also cause UTIs in humans. Cold flu and allergy medications can also be a cause as they tend to make the bladder hold onto urine longer the longer urine is retained in the bladder the more time that the bacteria has to grow which can increase risk of UTI infection. Why Cran-Max Cranberries are known to be very effective with UTIs as they inhibit bacteria from attaching to the bladder wall thereby preventing the spread of the infection. The source of the cranberry is important. If your customers are drinking cranberry juice for urinary tract and bladder health they may be doing themselves a disservice and cranberry juice has a high sugar content. Supplements that contain concentrated forms of cranberry like Cran-Max are preferable not only for the sugar conscious but for convenience. Cran-Max has been shown to have a very high concentrate (55-60 mg) of proanthocyanidins (PAC) the active component in cranberries that inhibits bacteria from attaching to the bladder wall. This means by taking one 500 mg dose of Cran-Max the supplement will start working immediately to combat invading pathogens. In comparison most cranberry supplements would take much longer to get into your system before you start to see a result. A peer-reviewed study published in the Journal of Antimicrobial Chemotherapy compared the effects of a commonly prescribed antibiotic (trimethoprim) to Cran-Max in women with recurring UTIs and found that CranMax was comparable to the antibiotic for UTI prevention. Unlike antibiotics which kill bacteria cranberry works by changing the bacterial structure and preventing adhesion to tissues so it works effectively for prevention without the risk of developing antibiotic resistance. Further Cran-Max is distinguished by its Bio-Shield Technology which serves to protect the active healing elements found in cranberry allowing them free and unhindered passage through the digestive tract to specific target receptor sites throughout the body. Meanwhile Cran-Max tackles more than just the one pathogen that causes urinary tract and bladder infections. There is increasing evidence that cranberry in general has activity against other bacteria including H. pylori (cause of ulcers) and Step. mutans (cause of tooth decay). Common UTI Causes There are certain common circumstances that can cause a UTI. Chicken and meat that are not handled properly can be one. A study in the Journal of Emerging Infectious Diseases found a genetic match between the E. coli bacteria that causes UTIs in humans and the E. coli in chicken coops. And about 17 percent of the E. coli found in raw 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 2016 Product Sales Training for Retailers Savesta LifeScience Inc. 9582 Topanga Canyon Blvd. Chatsworth CA 91311 Fax (818) 709-2414 Website Wrangell Melendres (818) 709-2411 Email wrangell.melendres The Science of Being Well S avesta LifeScience serving the Natural Products Industry since 2010 is rapidly becoming known for setting the standards for others to follow. One of Savesta s core competencies lies in its dedicated scientific staff with extensive international experience blending the bountiful tradition of ayurveda with superior modern production and quality control methods. Savesta operates its business in an ethical socially responsible and environmentally sustainable manner. In the company s actions it considers health and sustainability from all perspectives. Savesta combines nature tradition and modern technology to create innovative ingredients for its products that meet consumer demands for better nutrition and wellness therefore offering customers the science of being well. Savesta s parent company in India Sava has been manufacturing herbal supplements in India for the Pharmacy channel since 2003. Standards for this highly regulated nutraceutical environment demand that our herbal supplements contain maximum obtainable levels of active constituents. Savesta s products use the same raw materials as expected by its parent company Sava and therefore contain some of the world s most potent extracts which will serve the customer with higher efficacious ingredients for optimum performance. Products offered feature boswellia (Boswellia serrata) for joint and respiratory function. Savesta s full-spectrum highpotency extract delivers 85 percent boswellic acids higher levels than any other brand in the category. Savesta s tablets are 100 percent vegetarian and are the purest and most potent ever created. Savesta s offerings include herbs from all facets of ayurvedic tradition including all natural 95 percent stanJULY 2016 WWW.VITAMINRETAILER.COM dardized turmeric which together with boswellia provides an excellent and effective combination for those with joint issues and inflammation. The company also offers an Organic Garcinia (containing 50 percent HCA) and Gymnema for those who desire to affect their weight management and manage blood sugar levels that are already within the normal range. Savesta s Ashwaganda also known as Indian Ginseng which is long known to have the ability to combat daily stress has 5 percent withanolides (25 mg) per 500 mg serving. Shatavari recognized for its nurturing benefits for women and Tribulus the man s Savesta operates its business in an ethical socially responsible and environmentally sustainable manner. herbal formula along with Mangosteen and Triphala round out Savesta s traditional product lineup. Savesta s combinations SeeWell ThinkWell WinterWell and TriphaLax have become popular amongst those looking for balanced condition-specific formulas. Savesta prides itself on testing all of its raw materials at many different stages before they are manufactured into a single bottle. The company is proud to offer the highest standards for identity purity strength and composition in each of its products. All of Savesta s products are manufactured in the USA. Its products are vegetarian and are soy wheat- gluten- and GMO (genet- ically modified organism) free. All are manufactured in a GMP (good manufacturing practice) facility. Savesta is available through a number of distributors in the U.S. as well as can be ordered direct. With quarterly promotions running there is always the option of spotlighting a group of products running a line drive or a featured monthly product. Savesta has an aggressive coupon and sampling program and a broker network nationwide to support merchandise and address the individual retailer s needs. Ayurveda as a practice dates back thousands of years which encompasses yoga meditation and the use of herbs. Herbs once only prescribed by ayurvedic practitioners such as turmeric have now made their way in to the mainstream natural channel in the U.S. with many physicians now suggesting that their patients purchase and take them regularly Savesta s products have earned their place within their respective categories. The company s highly efficacious products are the answer to many of your customers needs. Savesta wants to be your herbal solution These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Smart Choices for Your Entire Family VITAMIN RETAILER 61 2016 Product Sales Training for Retailers Scandinavian Formulas Inc. 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 453-2508 Email info Website Why Nozovent Helps Snorers here are several reasons for snoring while sleeping. A common reason is that there is insufficient air coming through the nostrils. The air passage is most confined in the nostrils with a cross-sectional area of only one-fourth of the area deeper inside the nose. This implies that the resistance to inhaled air on its way to the lungs is normally greatest at the front of the nose. By dilating the nostrils with Nozovent more air flows via the nose the underpressure in the chest can diminish to 2 cm and it takes less energy to breathe. The speed of the air through the nose lessens and becomes gentler and the palate cannot vibrate as easily. Nozovent increases the cross-sectional area in the front part of the nose from approximately 1.4 cm to 2 cm. T Does Nozovent Suit Everyone Nozovent is designed to suit most noses. To prevent it from dropping out the slightly cup-shaped sides gently press to the skin on the inside of the nostrils. The surfaces are specially designed to improve friction to the skin. The lower part is molded to the shape of the nose so that the front nasal chamber holds it up. There is no risk of nose bleeding. Once Nozovent has been inserted for a few minutes it leaves no sensation so you no longer think about it. In a Japanese study by Professor Shinkawe from Tokai University with a test group of 15 heavy snorers the snoring diminished significantly from an average of considerable disturbance to light snoring when sleeping with Nozovent. Which Materials Are Used in Nozovent Nozovent is manufactured from nontoxic medicinal plastic (UPC Class VI Plastic) approved for introduction by the FDA (U.S Food and Drug Administration). This material is environmentally safe and transforms to water and oxygen upon combustion. How Widespread is the Problem of Snoring It was previously thought that 10 percent of the population snored. It is now thought to be considerably more 20 to 30 percent have problems with snoring. In special cases snoring can lead to a temporary suspension of respiration apnea with severe consequences such as strokes heart attacks and high blood pressure. Dr. Ulf H ijer from Gothenburg has currently presented a medical report in which he proves that Nozovent has a positive effect on apnea patients. Better Sleep Fresh Mouth Test Results A total of 80 percent of a group of 50 people using Nozovent during the night thought that their sleep had improved. Sixty percent wanted to use it every night. Many of the participants in the test often slept with their mouths open previously and often woke up in the morning with dry throats. Approximately 30 percent of these complaints diminished completely and a further 50 percent had less discomfort after using Nozovent. In a study with 10 heavy snorers snoring diminished significantly. Of 50 nights 14 were completely free of any snoring whatsoever. On the average the level of snoring fell from powerful to slight--that is from an almost unendurable noise to a slight murmur. In another investigation concerning 17 snorers the pattern was the same. Most people snored less with Nozovent. Nights without Nozovent were strongly disturbed by snoring in 20 percent of cases in comparison with 1 percent when Nozovent was used. Is Nozovent Useful for Other Purposes Joggers cyclists skiers and other sports enthusiasts use Nozovent regularly. In cold weather breathing through the mouth can result in the severe chilling of the windpipe which reduces performance. Colder drier and occasionally dusty air enters the windpipe and may cause coughing. Nozovent increases the passage of air through the nose by up to 50 percent. This enables more physical exercise to be carried out with the mouth closed. Another advantage for runners for example is that the mouth stays moist when breathing through the nose. This does away with dryness of the throat which often comes from jogging. When they cycled without Nozovent and began to breathe through the mouth the systolic pressure increased by an average of 85 mm Hg. At the same load when cycling with Nozovent this pressure only increased by 70 mm. WWW.VITAMINRETAILER.COM JULY 2016 Are There Other Advantages With Nozovent When the nostrils are dilated with Nozovent it is not necessary to breathe through the mouth and one can continue to breathe through the nose. The air one breathes in can then be warmed up by the nose as it should be. It is always a little more difficult to breathe through the nose when lying down. With Nozovent it is easier to breathe and it takes less effort to get the air down into the lungs. 62 VITAMIN RETAILER 2016 Product Sales Training for Retailers Superior Source 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (800) 421-6175 Fax (323) 589-6667 Email information Website Featuring Under-the-Tongue Technology S uperior Source MicroLingual tablets are recognized as the only true soft-molded instant release dietary supplements on the market today. The company s proprietary methods utilize low pressure hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins minerals and herbal formulas to support your customer s health in every way. Founder Ron Beckenfeld began distributing natural dietary products in 1969. Today the company continues to grow with more than 120 products now available. Superior Source Ensures the Quality of its Products Superior Source products are produced in a GMP (good manufacturing practice)-certified (through NSF) 100 000-square-foot manufacturing facility its high standards and have earned the trust of the natural products community. The company s proprietary methods involve using LPH technology to create its unique instant dissolving tablets. Retailer Support Ongoing Sample Program Superior Source provides retailers with individual samples on an ongoing basis with every order. These product samples are very effective for demonstrating the MicroLingual delivery system in store. Customers get to immediately experience the product. The program quickly builds brandloyalty. The company encourages sales staff and store owners to try the samples as well. Firsthand experience is the best sales tool. Superior Source also provides comprehensive training educating retail staff to explain the difference between its MicroLingual tablets and other product lines. The company explains the unique advantage of this delivery method. What Sets Superior Source Products Apart From the Competition Superior Source is the only source of soft molded instant release tablets offering a diverse line of vitamins minerals and herbal formulas. The company s trade secret MicroLingual delivery system with its soft molded tablets dissolve immediately resulting in quick and direct absorption. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. That ultimately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet. The company s soft molded MicroLingual tablets contain no excipients and rely on a small amount of acacia gum to hold them together. That results in a much more con-centrated product about a tenth the size and weight of an equivalent standard swallowed tablet. Superior Source s MicroLingual delivery system is ideal for a wide range of health goals including heart health energy and stress support antioxidant support healthy blood glucose healthy sleep cycles women s and men s health as well as infant and children s health. MicroLingual Tablets are Perfect for B-12 Delivery Superior Source instant dissolve MicroLingual dissolve immediately under the tongue resulting in quick and direct absorption. Held under the tongue nutrients are absorbed directly into the body resulting in an immediate B-12 vitamin boost. This concept is vital for vitamin B-12 supplementation. What Does the Future Hold for Superior Source Superior Source sees a bright future for its versatile product line and the ease of use of its products. The MicroLingual system is ideal for everyone who hates to swallow pills and completely eliminates the need for messy liquids or sprays. MicroLingual products are extremely well-suited for children and the elderly. Superior Source products do not need refrigeration and do not require water to swallow. The company sees these as major advantages going into a future where ease of supplementation is a critical factors for health and wellness. VITAMIN RETAILER 63 JULY 2016 WWW.VITAMINRETAILER.COM 2016 Product Sales Training for Retailers Wakunaga of America Co. Ltd. What is Kyolic Liver Support Kyolic Liver Support is a unique blend of herbs and nutrients shown to support healthy liver function. Scientific studies have found that these natural compounds support liver health by protecting against free radical damage stimulating liver regeneration and fortifying liver cells. There is also evidence that the ingredients in Kyolic Liver Support assist Phase II detoxification. 23501 Madero Mission Viejo CA 92691 Phone (949) 855-2776 (800) 421-2998 Fax (949) 458-2764 Email krios Website Kyolic Liver Support Liver Cleanse Formula ty that scavenges damaging free radiventing liver toxicity and exhibit cals. What s more milk thistle boosts strong anticholestatic activity against the activity of the body s own antioxia variety of toxins. Like silymarin dants such as glutathione. Studies picrorhiza has also demonstrated the suggest that milk thistle also inhibits ability to stimulate liver regenerainflammation stimulates new liver cell tion. production and prevents glutathione Amla fruit extract is one of the most depletion. Milk thistle may also play important foods in ayurvedic media key role in maintaining the integrity cine largely because of its antioxidant of liver cell membranes helping them and anti-inflammatory properties. resist penetration by toxins. Scientific studies show that amla preL-glutathione is the most powerful vents the toxic effects of many industrial chemicals heavy metals and cerantioxidant made by the body and tain drugs. But amla s benefits aren t the highest levels are found in the limited to its ability to help the liver liver. Often called The Master metabolize toxins. Preliminary Antioxidant glutathione is a small research reports that this herbal molecule made up of three amino acids-cysteine glycine and glutamine. extract also boosts the liver s defense system by markedly increasing gluAlong with quenching the free raditathione levels. cals in the liver glutathione also plays a critical role in Phase II detoxificaWho Should Take Kyolic Liver tion the second part of the body s Support two-step detoxification process. Anyone concerned with maintaining a Under optimal circumstances the healthy liver function especially as body produces all of the glutathione they age. it needs. But a poor diet chronic illness chronic exposure to environmental toxins and the use of some How Do I Take Kyolic Liver medications can deplete glutathione Support Take two capsules with a meal daily. stores. Several studies suggest that enhancing glutathione levels can Supplement Facts be accomplished by supplementing with a bioavailable form of the Serving Size 2 capsules nutrient known as reduced gluAmount tathione. %DV per Serving Picrorhiza kurroa root extract has a long history in ayurvedic mediAged Garlic Extract 200 mg Powder (bulb) cine for treating liver disorders. Native to the Milk Thistle Extract Himalaya s modern 200 mg (standardized to 80% science has verified Silymarin) (fruit) picrorhiza kurroa s abilL-Glutathione (reduced) 100 mg ity to scavenge free radicals and support a Picroliv Picrorhiza healthy inflammatory Kurroa Extract 50 mg response. Its antioxi(standardized to Picroside I and Picroside II) (root) dant powers have been shown to be simAmla Fruit Extract 50 mg ilar to that of the Special Garlic superoxide dismutase Daily Value not established Preparation (SOD) and were found to restore depleted glu These statements have not been evaluattathione levels. The ed by the Food and Drug Administration. active constituents in the This product is not intended to diagnose treat cure or prevent any disease. herb are effective at preWWW.VITAMINRETAILER.COM JULY 2016 How Does Kyolic Liver Support Work Aged Garlic Extract (AGE) is rich in beneficial organosulfur compounds and a potent antioxidant. There are more than 750 published research papers showing a wide range of AGE s health benefits especially for cardiovascular protection. However preclinical studies suggest that AGE can also fortify liver function thanks largely to an organosulfur compound called S-allylcysteine. Findings in the Journal of Clinical Biochemistry and Nutrition suggest that this unique compound improves liver function in those with nonalcoholic fatty liver disease. Other research has found that AGE protects the liver from injury due to oxidative stress and may play a role in inhibiting the development of liver cancer cells. AGE s best known role in liver health is its ability to protect against drug and chemical toxicity. Research has found that AGE prevents acetaminophen toxicity by scavenging reactive oxygen species (ROS) increasing glutathione and acting as an antidote in cases of overdose. Other studies show that AGE also prevents liver toxicity from various environmental chemicals like bromobenzene. Milk thistle extract is a well-known herb for liver support. The herb s most active compound is silymarin a polyphenol with powerful antioxidant activi64 VITAMIN RETAILER 2016 Product Sales Training for Retailers Xlear Inc. lear Inc. (pronounced clear ) began in 2000 after Alonzo L. Jones DO discovered the benefits of using xylitol in a nasal spray. Throughout his career he treated many patients who suffered from upper respiratory issues. With a desire to solve these problems he studied research relating to xylitol and how it interacts with bacteria. He decided to incorporate xylitol into a simple saline nasal spray. It worked wonders for his patient s upper respiratory health. The solution was patented and Xlear Inc. was created. With a variety of products for nasal and sinus care oral health and overall well-being Xlear Inc. is dedicated to simple healthy prevention. 723 S. Auto Mall Dr. P.O. Box 1421 American Fork UT 84003 Phone (801) 492-2100 (877) 599-5327 Fax (801) 492-8011 (801) 492-8007 Website X Products Xlear Sinus Care Xlear Sinus Care products incorporate xylitol into a simple saline solution. The addition of xylitol safely makes the solution hypertonic which pulls the extra moisture out of swollen nasal and sinus tissues helping to alleviate congestion. It effectively opens up the airway helping the user to breathe easier and better. The xylitol solution also moisturizes and soothes nasal and sinus tissues. It is natural and can be used by all ages as much as needed. Spry Dental Defense Xylitol is known for its oral health benefits in inhibiting tooth decay. The Spry Dental Defense System is built to help the consumer get the five exposures of xylitol a day that professionals suggest. Multiple exposures every day will slow bacteria s acid production and the formation of plaque. With a variety of toothpastes--both with and without fluoride--two kinds of mints gum mouth rinse and even floss the Spry line of products is the most well-equipped system on the market to help the consumer have a clean healthy smile. XyloSweet and Lite&Sweet XyloSweet and Lite&Sweet are natural sweeteners made for the health-conscious consumer. XyloSweet is 100 percent xylitol in its natural form. It JULY 2016 WWW.VITAMINRETAILER.COM has a glycemic index of seven (compared to sugar s 85) and has 40 percent fewer calories than sugar. Lite&Sweet is a blend of xylitol and erythritol another natural sweetener. Lite&Sweet has a glycemic index of three and has 75 percent fewer calories than sugar. Both sweeteners can be replaced with sugar in a 1 1 ratio. Customer Questions interaction What is xylitol Xylitol is a natural sweetener. It is a sugar-alcohol taken from the woody parts of plants. Today xylitol is generally derived from corncobs or birch trees. Safe for pets Similar to other human foods like chocolate garlic and onions xylitol is not safe for dogs. GMOs Although some companies may get their xylitol from GMO corn the xylitol in Xlear Inc. products comes from non-GMO corn. Allergies to corn Because xylitol is derived from the corncob there are no problems with corn allergies. People who have corn allergies are generally allergic to the protein in the corn which is in the corn kernel. Corn vs. Birch Xylitol can be sourced from either plant. There is no difference in taste or quality between the two. Xlear Inc. sources its xylitol from corn because it is much more sustainable environmentally friendly and cheaper to produce. Research and Quality Assurance There are many studies dating back to the 1960s that show the oral health benefits of xylitol. In 1996 research was published that looked at past xylitol studies. This study found that of all the children tested there was a 42 percent decrease in ear infections in the children that chewed gum containing xylitol. This study also was the first to identify xylitol s anti-adhesion property. Since then there have been many studies which link xylitol to improved upper respiratory health and tooth decay prevention. Merchandising Tips material Xlear Inc. products are non-GMO (genetically modified organism) and are safe to use by anyone. They have no link to allergies. Dos and Don ts Products containing xylitol are not considered drugs the company cannot claim it prevents or cures anything. VITAMIN RETAILER 65 2016 Product Sales Training for Retailers Hyalogic LLC 610 N.W. Platte Valley Dr. Riverside MO 64150 Phone (866) 318-8484 Fax (913) 422-9396 E-mail info Website Logical Solutions Using Hyaluronic Acid he success of hyaluronic acid in developing Hyalogic s human joint product has been phenomenal and helped establish us as one of the leaders in the field of nutritional supplements. Hyaluronic acid is a versatile molecule that can help many parts of the body. By the time you reach age 50 your body is producing about half the amount of hyaluronic acid it did when you were younger. This decline is a major reason your joints are more likely to give you problems as you age. It s also one reason why your skin begins to wrinkle and sag. T Hyalogic s Mission To improve extend and enhance human and animal lives through the development of innovative safe healthful and effective products. Hyalogic is committed to your success and offers Extensive training programs for your staff including seminars and in-store demonstrations Customer service and trained account managers Technical support hotline (866) 3188484 Comprehensive website with product images advertising and sales materials available for download Demand generation programs to drive store traffic Local and national advertising Access to innovative new products Sample programs and displays Employee purchase program Top Products Some of Hyalogic s most popular products include Synthovial 7 Liquid Oral Hyaluronic Acid--earned Healthy Living People s Choice Award 2012 Episilk Pure Hyaluronic Acid Skin Serum--earned Better Nutrition Best of Natural Beauty Award 2012 Hylavsion--a comprehensive eye support nutrient with hyaluronic acid Hylarub--a moisturizing and soothing joint and muscle cream with hyaluronic acid Hyaflex--a liquid oral hyaluronic acid for dogs and cats Dr. Johns Toothpaste formulated with HA and Xylitol to support healthy gums Episilk Facial Scrub--a gentle moisturizing facial scrub with hyaluronic acid and exfo-amber. Go to hyalogic for info about this advertiser 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 2016 Product Sales Training for Retailers Redd Remedies 211 S. Quincy Ave Bradley IL 60915 Phone (888) 453-5058 Fax (815) 614-2084 Website Redd Remedies Targeted Effect With a Whole-body Perspective H ealth issues are often addressed as a specific problem without considering all the conditions in your body that contribute to the issue and how the problem affects the rest of your body. The truth is when any part of your body is sick stressed or out of balance the whole body is affected. Thyroid function is a prime example of why we need a holistic approach. It is not enough to provide the body with nutrients solely designed to drive the thyroid gland s hormone production. Many other body systems including the HPA (hypothalamicpituitary-adrenal) axis and the liver all play roles in the way our billions of cells utilize thyroid hormone. When issues especially chronic stress throw these complementary body systems out of balance they affect the entire thyroid system thus the entire body not just the thyroid gland itself. Redd Remedies designs products that provide the nourishment needed to help with targeted health issues and help create whole-body balance. Too often when someone attempts to address a health issue using natural nutrients they wind up with a basketful of bottles. Redd Remedies creates formulas based on a synergy between ancient healing traditions from around the globe and modern science. The process the company goes through in designing each product is complex but it results in a natural supplement created with stringent quality control that helps puts your body in order. Each Redd Remedies product works quickly to address a targeted health issue with a unique combination of select plantbased nutrients used for thousands of years and the finest wholeplant extracts vitamins and minerals. We need balance health and harmony in all the body systems--because our body is either healthy as a whole or it is sick as a whole. Redd Remedies products deliver lifechanging solutions that nourish the body support the body systems and ultimately create balance. A balanced healthy body is full of energy physically and mentally. When it comes to health whole-body balance is perfection. Go to reddremedies for info about this advertiser JULY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Mineral Power Paks OGDEN UT--Trace Minerals Research (TMR) introduced three new non-GMO Electrolyte Stamina Power Pak flavors Tangerine Pomegranate Blueberry and Pineapple Coconut as well as the reformulated Stress-X Magnesium Powder that includes a new Raspberry Lemon flavor. Stress-X Magnesium Powder (50- and 100-serving jar MSRP 29.89 and 39.69 respectively) has been reformulated to provide 350 mg of a combination of magnesium malate and a special blend of magnesium carbonate and citric acid which creates a highly absorbable form of magnesium citrate to help maintain healthy magnesium levels in the body and help the mind and body feel peaceful and relaxed. The additions to the Electrolyte Stamina Power Pak line (30-packet box MSRP 17.99) are easy-to-fix high-performance energy drinks with no caffeine artificial flavors or artificial stimulants. They contain 1 200 mg of vitamin C per serving which helps maintain a healthy immune system essential electrolytes that are lost during exercise like potassium magnesium chloride and sodium which help maintain the body s acid base balance for energy vitality and overall health as well as 72 electrolytes from Ionic Trace Minerals. For more information call (800) 624-7145 or visit Raw Blue Agave & Blue Agave SUGAR LAND TX--Wholesome Organic Raw Blue Agave and Organic Blue Agave are natural low glycemic sweeteners harvested from the core of the Blue Agave plant. They are mild syrups ideal for sweetening beverages oatmeal pancakes yogurt cereal and more. Try them wherever tabletop sugar is used. Both are also USDA Organic Certified Non-GMO Project Verified gluten free vegan and kosher. Organic Raw Blue Agave will be available in recyclable PET Green Bottles made from 30 percent plant-based resin that is BPA free. Raw Blue Agave and Blue Agave are available in 11.75- 23.5- and 44oz.-bottles with a suggested retail price of 5.69 7.99 and 13.99 respectively. For more information call (800) 680-1896 or visit Citrus Salts OGDEN UT--White Egret Personal Care has added Citrus Bath Crystals and Pharmaceutical Grade Citrus Epsom Salts to its line of bath crystals and Epsom salts. Both are made in the U.S. and blended with certified organic orange and lemon essential oils to provide an uplifting and revitalizing experience. Pharmaceutical Grade Citrus Epsom Salt (MSRP 13.03 16-oz. jar and 21.44. 30-oz. jar) is non-GMO kosher certified and can be used to soothe aches remove odors and soften rough skin. Citrus Bath Crystals (MSRP 12.00 12-oz. jar) have the same scent blended with sea minerals from Utah s ancient inland sea the Great Salt Lake. It includes more than 72 ionic sea minerals such as magnesium calcium and zinc to help soften and rejuvenate damaged and dry skin and is also non-GMO. For more information call (800) 309-3277 or visit Daily Fiber Formula ASHLAND OR--Yerba Prima s newly reformulated sugar- and gluten-free Orange Flavor Daily Fiber Formula (MSRP 12.9 12oz. powder) uses natural stevia as a sweetener. Unlike typical clear fiber products that mostly support the growth of beneficial bacteria in the colon Yerba Prima s Orange Flavor Daily Fiber Formula contains a full range of five fiber types (cellulose hemicellulose pectin gums and lignin) in both essential soluble and insoluble fiber. This can help improve digestion regularity colon health weight maintenance and blood sugar regulation. For best results stir one rounded teaspoon of Orange Flavor Daily Fiber Formula powder briskly into at least 8-oz. of water and drink immediately one to three times daily. For more information call (800) 488-4339 or visit Verday Chlorophyll Water NEW YORK NY--Verday Chlorophyll Water by Chlorophyll brands represents a new category of beverage that quenches thirst like water provides the antioxidant and cleansing benefits of green juice contains no hidden calories no artificial sweeteners or preservatives is gluten free vegan and nonGMO. Each 16-oz. bottle has a suggested retail price of 3.49- 3.99 and comes in three flavors Cucumber Watermelon and Lemongrass-Ginger. For more information call (201) 962-8622 or visit Sun Dried Tomato Ketchups PATTERSON CA--Traina released two new ketchups Regular and Sriracha flavored Sun Dried Tomato Ketchups (16-oz. bottle MSRP 3.99- 4.99). Traina has combined century-old family traditions with classic ketchup seasonings to bring ketchup to tomato lovers. It takes 16 pounds of fresh tomatoes to make one pound of sun-dried tomatoes. That means every bottle of the Regular California Sun Dried Tomato Ketchup packs in the equivalent of more than four pounds of Roma tomatoes And now they also turn up the heat by blending it with sriracha. The result is an intense tomato flavor with a spicy tangy finish. It can be used in place of hot sauce or ketchup as a condiment or base for sauces or marinades even cocktails like bloody marys or margaritas. For more information call (209) 892-5472 or visit 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 Energy Gel STEAMBOAT CO--Organic tapioca syrup and True Source honey provide the perfect sweetness to power through your workout said Honey Stinger makers of Organic Mango Orange Gel (MSRP 33.36 24-ct. gels). These gels have a more liquid consistency making them easy to digest during exercise and come in five flavors Orange Fruit Smoothie Acai Pomegranate Vanilla Strawberry Kiwi and Chocolate. Strawberry Kiwi and Chocolate are naturally caffeinated with 32 mg of caffeine from green tea extract. For more information call (899) 464-6639 or visit Good Karma BOULDER CO--Good Karma s probiotic drink is the first non-dairy drinkable yogurt to combine the benefits of probiotics omega-3s and plant-based protein according to the company. The drinks available in the yogurt section feature four rich creamy flavors Blueberry Good Greens and Pineapple Plain and Strawberry. Each serving includes 1 200 mg of omega-3 5 g of plantbased protein and is rich in calcium and vitamin D the company said. These products are also free of lactose soy nuts gluten and GMOs. Each bottle is 32-oz. and retails for a suggested price of 3.99- 4.29. For more information call (303) 862-9268 or visit Joint Bursts IRVINE CA--Neocell Joint Bursts are the newest edition to NeoCell s line of soft nutracosmetic and nutraceutical chews. NeoCell Joint Bursts combine collagen type 2 turmeric and hyaluronic acid to help people maintain healthy joints and manage joint aches and pains. These soft collagen chews come in a tropical tang flavor and are all natural. Each carton of 30 chews has a suggested retail price of 19.99 and are certified gluten free. For more information call (949) 699-1626 or visit Lypo Gold VENICE FL--Lypo Gold by Enzymedica has been scientifically proven to digest three times more fat than the original formula. A laboratory study showed one capsule of Lypo Gold breaking down up to 22 grams of fat in just 30 minutes. Lypo Gold (MSRP 28.99 60-ct. and 47.99 90-ct.) is a formula that contains the highest potency of Lipase Thera-blend. It has been formulated to support proper essential fat and fat-soluble vitamin absorption gallbladder function and cardiovascular health and address the symptoms of lipase deficiency the company said. When taken with food Lypo Gold may allow the digestive process to begin earlier taking stress off of the gallbladder liver and pancreas and allowing for efficient absorption of essential nutrients. When taken on an empty stomach the enzyme lipase may assist the body s natural ability to remove fats from the blood helping to maintain healthy cholesterol and triglyceride levels already in the normal range. Protease and amylase are included to increase the overall digestive benefit of the formula. For more information call (888) 918-1118 or visit HydroFlask Flex Cap BEND OR--Hydro Flask a leader in high-performance insulated stainless steel flasks unveiled 11 new refreshingly bold colors across its Wide Mouth hydration and beer lineups. The brand will be launching the 18- 32- 40- and 64-oz. Wide Mouth bottles with the new award winning Flex Cap. Hydro Flask s Flex Cap recently received a Red Dot Design Award and iF Design Award. The cap was acknowledged for its proprietary Honeycomb Insulation that provides a radiant barrier to lock in temperature. Additionally it has a durable leak-proof design and flexible TPU strap with integrated stainless steel pivots. The 32-oz. wide mouth with new flex cap has a suggested retail price of 39.95. For more information call or visit Dark Chocolate Leather GOPO MANCHESTER NH--GOPO Rosehip with Galactolipids is made from 100 percent specially cultivated natural rosehip and is the only product of its kind to contain a high level of GOPO-- a key component of the rosehip which may play a valuable role in the care of joints and joint tissues said manufacturer Jakemans Inc. GOPO has been clinically shown to help reduce joint pain and stiffness in up to 82 percent of people and can also help reduce the consumption of traditional painkillers by up to 50 percent according to the company. GOPO capsules are certified gluten free and come in either a 120-ct. bottle or 200-ct. bottle for a suggested price of 29.99 and 39.99 respectively. For more information call (603) 627-9200 or visit JULY 2016 WWW.VITAMINRETAILER.COM BAYONNE NJ--Dark Chocolate Leather follows the success of Original Chocolate Leather by Kayco (Kedem Foods). It is a twist on the traditional dried fruit leather but 45-50 percent lower in sugar and lower in fat and calories than most chocolates. Dark Chocolate Leather contains pure dark chocolate cocoa nibs and brown rice crisps free of dairy and soy. The 0.5-oz treat has 60 calories and 2 g of fat. Both the new Dark Chocolate Leather and Original Leather are made with nonGMO ingredients and are certified kosher by the Orthodox Union. Each snack retails for 50 cents. For more information visit VITAMIN RETAILER 69 NEWPRODUCTS 5-HTP SUGAR LAND TX--Bluebonnet Nutrition announced a new addition to its line of amino acid supplements 5-HTP 100 mg vegetable capsules that are non-GMO and kosher certified. This product contains 5hydroxytryptophan that is carefully extracted from the seed of the African plant Griffonia simplicifola for those who believe they should get most of their nutrients from the foods they eat and are looking for a sleep and mood support supplement that is wholesome in every way. 5-HTP is the direct metabolic precursor of serotonin and is important for the production of melatonin therefore it has been shown in research to help control appetite support a positive mood plus helps to promote a feeling of calm relaxation and for occasional sleeplessness. Contact the company for pricing. For more information call (281) 240-3332 or visit Arctic Zero SAN DIEGO CA--Arctic Zero the pioneer of Fit Frozen Desserts unveiled seven additions to its product line. Arctic Zero introduced three flavors to the Chunky Pints line (300 calories 12 g protein 12 g fiber per pint) Brownie Blast (triple chocolate with brownie chunks designed to satisfy even the fiercest chocolate cravings) Snickerdoodle Dandy (with chunks of sweet cinnamon cookie) and Banana Pudding (creamy fruity banana with vanilla wafer crumble.) Cake Batter and Poppin Pomegranate were added to the Creamy Pints line with only 150 calories 12 g protein and 8 g of fiber per pint and Mint and Salted Caramel joined the ChocolateDipped Bars line only 80 calories each and 2 g of fiber and 3 g of protein. Arctic Zero products are made with premium GMO-free ingredients and contain hormone-free whey protein fiber and antioxidant-rich monk fruit as well as zero artificial flavors sweeteners or colors. For more information call (888) 272-1715 or visit SimplyOne CalNatal OAKLAND CA--Science-based one-per-day for the pre- peri- and postnatal category SimplyOne CalNatal by SuperNutrition helps support better baby bone and tooth development and maintenance of mom s bone strength with 12 bone-building nutrients. SimplyOne CalNatal combines essential bone-builders including vitamins A D3 and K2 (MK-7 as MenaQ7) with calcium magnesium and other key minerals and nutrients in a base of whole foods to boost any one-per-day pre postnatal multivitamin. Available in two sizes 30- and 60-ct. tablets (MSRP 9.90 and 17.80 respectively) SimplyOne CalNatal is certified gluten free. For more information call (800) 262-2116 or visit THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights Sept. 8 4 16 ad closing Longevity & Aging Natural Products Expo East Issue October 9 1 16 ad closing 2016-2017 Buyer s Guide Our 2016 Media Planner Is Available At 2016-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JULY 2016 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Recover Immune & Gut Health Through Diet for Autoimmunity To combat the increasing number of autoimmune disorders author and board-certified nutritional therapist and health coach Darshi Shah adapted a healing diet of plant-based foods free of common trigger ingredients such as gluten dairy and refined sugar. The R.I.G.H.T Diet is the first plant-based vegetarian diet designed to help manage autoimmunity and Shah shares more than 50 original recipes. There are so many people who can benefit from simply taking a closer look at what they re putting into their bodies Shah said. Even if you aren t suffering from an autoimmune condition simplifying the food you eat can have a drastic impact on your life. Author Darshi N. Shah MSc INHC CNT Pages 164 Price 33.99 Publisher Author House Contact Jason Schwarting jschwarting The Vitamin Solution To help educate consumers about safe and appropriate vitamin use and to arm them with effective strategies for better health Dr. Romy Block and Dr. Arielle Levitan wrote The Vitamin Solution. In the book the authors discuss how vitamins can address health issues such as weight loss migraines energy and fatigue menopause and more. In addition they cut through conflicting data consumers face in order to inform readers with everyday strategies to better their health. Author Dr. Romy Block & Dr. Arielle Levitan Pages 289 Price 17.95 Publisher She Writes Press Contact bethrichman1 ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Continental Vitamin Company Essential Formulas Essential Formulas Evalar USA Global Electronic Technology Hyalogic Mushroom Wisdom Natural Factors Natural Factors Natural Vitality NeoCell Corporation Nordic Naturals North American Herb & Spice Now Foods (Personal Care) Pharmachem Labs (Cranmax) Pharmachem Labs (Celadrin) Pharmachem Labs (Phase 2) Redd Remedies Savesta LifeSciences Inc. Scandinavian Formulas Inc. Wakunaga of America Co. Ltd. Xlear Inc. Xlear Inc. Xlear Inc. PAGE C4 19 5 13 39 16 66 21 11 15 35 41 7 C2 C3 37 31 43 67 27 23 1 3 9 17 PHONE (281) 240-3332 (800) 421-6175 (972) 255-3918 (972) 255-3918 (844) 571-9870 (800) 455-9155 (866) 318-8484 (800) 747-7418 (800) 322-8704 (800) 322-8704 (800) 446-7462 (949) 699-1626 (800) 662-2544 (800) 243-5242 (888) 669-3663 (800) 526-0609 (800) 526-0609 (800) 526-0609 (888) 453-5058 (800) 994-2987 (800) 688-2276 (949) 855-2776 (877) 599-5327 (877) 599-5327 (877) 599-5327 WEB bluebonnet cvc essentialformulas essentialformulas evalar get hyalogic mushroomwisdom naturalfactors naturalfactors naturalvitality neocell nordicnaturals nahs nowsolutions pharmachem pharmachem pharmachem reddremedies savesta scandinavian wakunaga xlear xlear xlear INDUSTRYEVENTS September 21-24 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 October 4-8 SupplySide West Mandalay Bay Las Vegas NV (866) 230-2311 December 1-4 SOHO Expo Gaylord Palms Convention Center Kissimmee FL (727) 846-0320 JULY 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 71 Back Talk Jose Minski CEO Wellnext 1301 Sawgrass Corporate Pkwy. Sunrise FL 33323 (800) 752-7873 info THIS MONTH Jose Minski has been the CEO of Wellnext Rainbow Light s parent company since 2003 and has more than 34 years of experience working in the nutrition and consumer goods industries. In 1986 he founded Nature s Products Inc. (NPI) as a high quality contract manufacturing company. In 2014 he co-founded Health Products Holdings LLC (HPH) where he currently serves as CEO. Minski has a passion for philanthropy and plays a significant role in several charity organizations and communities. He is a Board Member for Fundacion Procaps a charity organization located in his hometown of Barranquilla Colombia and has also served as South Florida s President of the Jewish Federation s Latin American division. Here he discusses The Path to EcoGuard an initiative to raise awareness of plastics and their effects on ocean health. pillars is to be a catalyst for positive change so you could say The Path to EcoGuard is about that--working to be a catalyst for positive change. ple The world works when we act in our own best interests--and the best interest of the other guy. That s important knowledge. Question Why did Rainbow Light partner with 5 Gyres and other brands for the initiatives Communicating a message many-to-many is more effective than communicating one-to-many. The Path to EcoGuard campaign follows our 2015 partnership with 5 Gyres Whole Foods Markets and other conscious brands in a Ban the Bead initiative that helped raise consumer awareness around plastic microbeads present in many conventional toothpastes and exfoliating products. In December of last year President Obama signed the Microbead Free Waters Act of 2015 banning the sale of microbeads in the United States. That s an example of a tremendous cooperative effort on the part of many hands. Question Rainbow Light has been working on environmental studies and practices for 25 years. How has the company s worked evolved over the years and what does the company want to do next There s no shortage of things to do. We continue to research new packaging materials and implement defaults in our manufacturing plants to support sustainability practices. Because we work with growers and suppliers all over the world through our organic certification and non-GMO (genetically modified organism) verification initiatives we ve created a positive ripple effect in our supply chain that impacts the health of the entire industry. This is an exciting time to be in the supplement industry as new information about nutrigenomics will provide consumers direct access to information about epigenetics and how key nutrients can turn on or off individual gene expression. We believe product innovation and quality are foundational to corporate social responsibility so serving the consumer to the best of our ability will always to be our main focus. Answer Answer Question What is The Path to EcoGuard Question How do the partners work together and what are their goals We forge partnerships where our interests and goals overlap. Because Rainbow Light is based in the seaside community of Santa Cruz (California) protecting ocean health has been a recurring theme and clearly aligned with our brand so we ve partnered with organizations like Save Our Shores and 5 Gyres. Similarly as the leader in prenatal multivitamins helping to found Vitamin Angels (as one of its founding supporters) and continuing to find new ways to amplify our support is a natural fit. When both parties gain as a result of an interaction that s a force multiplier and the mechanism of an upward spiral. If you recall the film A Beautiful Mind Graham Nash received the Nobel Prize in economics for his proof on this princi- Answer The Path to EcoGuard is a Rainbow Light corporate social responsibility initiative to raise awareness about the consumer packaged goods crisis and the toll plastics are taking on ocean health. This will be our third year supporting ocean research conducted by the 5 Gyres Institute a nonprofit leading the effort on researching plastic pollution in the oceans and waterways. 5 Gyres and others are reporting that in less than nine years there will be one ton of plastic for every three tons of ocean fish unless we work now to create change. We ve launched a Path to EcoGuard microsite to provide free sourcing and operational information on our EcoGuard 100 percent recycled bottles to help other companies evaluate sustainable packaging options. One of Rainbow Light s business 72 VITAMIN RETAILER Answer Question What do you suggest to retailers and consumers who are interested in doing more to address the issue of plastics Help spread the word. The consumer comments we ve received on our Path to EcoGuard video make it clear that the impact of plastic pollution on ocean health is an under-reported subject. When consumers demand responsible packaging manufacturers will listen. WWW.VITAMINRETAILER.COM JULY 2016 Answer Go to nowsolutions for info about this advertiser Go to bluebonnet for info about this advertiser