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OCTOBER 2016 SFBWMAG.COM 7.95 Bob Denison Yacht brokerage thrusts ahead Where can we help you next Over three decades of experience advising clients on strategic acquisitions and dispositions and providing landlord representation tenant representation property management and construction management services. We bring you real estate solutions around the block or around the world. Fountain Square Boca Raton FL A 241 000 square-foot Class-A office property consisting of three buildings surrounding a cafe courtyard and a grand fountain. Minutes to I-95. Flagler Waterview West Palm Beach FL Stunning space exquisite rates Enjoy Class-A office space with stunning water views and fantastic amenities close to I-95 and the hospital. City Centre Palm Beach Gardens FL A 93 700 square-foot office mixeduse plaza in Palm Beach Gardens offering retail and office tenants excellent choices at great rates. Golden Bear Plaza Palm Beach Gardens FL A 243 000 SF Class-A office complex with beautiful Intracoastal and ocean views with lush landscaping. Located just north of PGA Boulevard on US 1. Centrepark Office Buildings West Palm Beach FL A 479 000 square-foot collection of Class-A office buildings with access to everything... I-95 PBIA downtown and more. If you need it we ve got it 4400 PGA Boulevard Palm Beach Gardens FL This newly renovated 10-story 80 000 SF office building enjoys a highly visible and prestigious location at the intersection of PGA Blvd. and I-95. West Palm Beach 561 471 8000 Boca Raton 561 394 5200 Your Future. Our Commitment. Private Wealth Services Attorneys Elaine Bucher Dan Hanley Lisa Schneider Seth Kaplan and Jim Davis For nearly 100 years Gunster has been setting a standard for preserving and protecting personal and business assets. The longevity of our Private Wealth Services group is sustained by building trust through highly personalized nimble and innovative solutions. Whether it is trust and estate planning charitable giving or business succession plans Gunster s nationally recognized attorneys and litigators are problem solvers who are focused on the needs of each client. As your single point of contact we leverage the deep resources of our 13 Florida offices and 18 practices to exceed expectations for generations to come. (800) 749-1980 OCTOBER 2016 3 We are pledged to the letter and spirit of the U.S. policy for the achievement of equal housing opportunity throughout the Nation. We encourage and support an affirmative advertising and marketing program in which there are no barriers to obtaining housing because of race color religion sex handicap familial status or national origin. Oral representation cannot be relied upon as correctly stating representations of the developer. For correct representations make reference to the documents required by section 4 OCTOBER 2016 time to sell the house. Now you can live in the city. Live on the water. And live with all the space and extras you need. Plan your move for this Spring. And get ready to enjoy oceanview 2 & 3 bedroom style with over 3 000 s.f. of indoor-outdoor living space. 70 ft. balconies with summer kitchens. One and two story designs with sunrise and sunset panoramas. And of course the right-on-the-water lifestyle that includes everything from boat slips and a watersports center to your personal water taxi. Pricing on current selections begins at 1.29 million. Visit our sales center at 1200 E. Las Olas Blvd or preview it all at 954.233.3288 PREMIER DEVELOPERS 718.503 Florida Statues to be furnished by a developer to a buyer. Obtain the property report required by federal law and read it before signing anything. No federal agency has judged the merits or value if any of this property. All features dimensions drawings graphic material pictures conceptual renderings plans and specifications are not necessarily an accurate depiction and are subject to change without notice and Developer expressly reserves the right to make modifications. TABLE OF CONTENTS 14 SPACES Architect Ralph Choeff creates modern masterieces 56 CEO CONNECT Aurelio Fernandez III creates his own path at Memorial Healthcare System 82 REAL ESTATE 18 ONE LINERS 30 MARINE Catch up on the news you missed from around the region 62 NEW SOUTH FLORIDA 66 EDUCATION 70 LAW NSU Center for Collaborative Research pursues great ideas How A-list malls differentiate themselves in a tough retail world Office space plays a key role in the 1.5 billion Metropica project 84 NONPROFIT GOVERNANCE Is your favorite charity creating a dependency for its clients How to use yacht brokers to get the right boat at the right price 86 TECH HUB 34 BOAT SHOW GUIDE 35 years after the IBM PC it s time for the second computing revolution 10 tips on what to look for at the Fort Lauderdale International Boat Show Patent attorney helps athletes develop new income streams 88 THE FAMILY OFFICE 90 36 MARINE INSURANCE 40 MARINE LAW 44 AVIATION Boat owners need the right type of policies to avoid future problems 72 EDUCATION Why investors need to reset expecations when it comes to returns There s no debate about a great way to boost student performance Lawyers help clients by asking the right questions about boating plans 76 INSURANCE Looking back at the region s largest fishing tournament HISTORY VIEWPOINT How Brown & Brown Insurance instills a culture to run like a cheetah How Fort Lauderdale Executive Airport provides an economic lift 50 HEALTH CARE Jupiter Medical Center CEO John Couris is a catalyst for change 26 Bob Denison s family is royalty in the region s yachting field COVER STORY You earned it we protect it For more than 75 years Brown & Brown has met the needs of the mass a uent community. Signi cant personal assets and wealth require a higher level of attention o en with unique coverage requirements not available on standard insurance policies. Our personal approach helps to identify client s long-term goals and create a customized risk management program which adjusts along with the client s nancial pro le. Linda Carry Veronica Jimenez Ann Marie Abreu Michelle Bergin Fort Lauderdale s Private Client Group Fort Lauderdale Division - 1201 West Cypress Creek Road Suite 130 Ft. Lauderdale FL 33309 Ph. 1-800-330-3241 Fx. (954) 771-9192 privateclientgroup bb Auto Aircra Bonds Condominium Collectables Flood Health Bene ts Homeowners Liability Marina Personal Property Umbrella Workers Comp LETTER FROM THE EDITOR Powering your bottom line right solution. right service. At Any time. 1-800-385-3187 The yachting life s economic impact If fall is in the air it s time to get ready for the Fort Lauderdale International Boat Show. A guide to the boat show is part of our biggest ever package on the region s marine industry. But the industry is more than just beautiful yachts and fun on the water. The marine industry has an 11.5 billion regional economic impact and supports 136 000 jobs according to the Marine Industries Association of South Florida (MIASF). An industry with that much impact deserves coverage but we also know that many SFBW readers enjoy the region s boating lifestyle which is a great way to connect with families clients and prospects. Editor-in-Chief Kevin Gale This issue is the start of four sections we are planning on the marine industry and the region s boat shows. Here s the lineup February A preview of the Miami International Boat Show and Yachts Miami and a special report on companies in South Florida that manufacture boats and yachts. March A preview of the Palm Beach International Boat show and a special report on marinas and dry-stack storage facilities. June A Q&A with MIASF Director Phil Purcell tied in to Marine Industry Appreciation Day and a special report on residential waterfront projects with dockage. We would like to give a note of thanks to Phil and MIASF President Danielle Butler for their support in helping make these sections a reality. The marine report in this issue is multifaceted. It starts with our cover story on Bob Denison whose family s history is intertwined with the yachting industry in South Florida. At times the family s history has resembled a soap opera but there s a happy ending as Denison Yacht Sales has opened locations all over the United States and the Caribbean. For readers who have a boat or are thinking about buying one we have a story and list of yacht brokers and insight into legal and insurance issues for yacht owners. We also have a couple of other in-depth reports this issue. One is a profile of Fort Lauderdale Executive Airport which like the marine industry is an economic powerhouse. There are close to 1 000 aircraft based at the airport which has some interesting expansions ahead. Manager Rufus James provided a ground-level tour of the airport while some of the fixed-base operators gave insight into their operations. I also got a tour of Nova Southeastern University s Center for Collaborative Research which is quite impressive in the scope of medical and scientific research that it will encompass. Let s hope that the research leads to some great treatments and cures. Kevin Gale 8 OCTOBER 2016 CONVENIENCE ACCESS SERVICE These are the qualities travelers will discover at the Fort Lauderdale John Fuhrer Downtown Helistop. Owned and operated by Fort Lauderdale Executive Airport the Helistop is located atop the City Park Garage in the heart of downtown Fort Lauderdale. Offering convenient access to public marinas private boating facilities the central business district and an array of hotels restaurants arts and cultural amenities the Helistop is your connection to Fort Lauderdale South Florida and beyond. FOR EFFORTLESS TRAVEL TO FORT LAUDERDALE VISIT WWW.FLYDT1.COM. CHAIRMAN AND PUBLISHER EDITOR-IN-CHIEF AND SENIOR VICE PRESIDENT OF STRATEGY COPY EDITORS Gary Press gpress Kevin Gale kgale Jason Davis Keren Moros Alyssa Fisher Creative CREATIVE DIRECTOR ART DIRECTORS Melanie Smit Alexander Hernandez Frank Papandrea Evelyn Robles Writers CONTRIBUTING WRITERS Gerald Czarnecki Chris Fleck Leslie J. Kraft Kevin Kaminsky Martin Lenkowsky Darcie Lunsford Julie Neitzel Arnold Rosenberg Michelle F. Solomon Photographers Downtown Photo Fort Lauderdale Thomas Rollo Larry Wood Managing Director CLAYTON IDLE cidle rlopez gscott Market Directors LORI CASTLE JORDAN KNOWLES-BARTLEY lcastle jknowles OPERATIONS DIRECTOR RICH LOPEZ GAIL SCOTT DIRECTOR OF MARKETING & EVENTS MARKETING MANAGER Monica St. Omer monica Jennifer Barb jbarb Estefania Marin emarin Editorial Advisory Board Marc Brotman Brotman Nusbaum Ibrahim Founder and Partner Bob Birdsong OK Generators President Rick Case Rick Case Automotive Group Owner Monroe Gang Atlantic Partners CEO Gerald Greenspoon Greenspoon Marder Co-managing Director Howard Kaye Howard Kaye Insurance Michael Kaufman Kaufman Lynn Construction Founder President and CEO Michael Keeby Brown & Brown of Florida Executive Vice President Jeremy Larkin NAI Miami President Alan Levan BBX Capital Founder Gerry Litrento BankUnited Senior Executive Vice President Steven Mariano SunCoast Holdings Chairman and CEO Neil Merin Merin Hunter Codman Chairman Ed Pozzuoli Tripp Scott President Chris Roberts Lexus of Kendall President Ron Shuffield EWM President Rachel Sapoznik Sapoznik Insurance CEO Terry Stiles Stiles Corp. Chairman and CEO Lisa Anderson TD Bank Vice President of Commercial Lending for Broward and Palm Beach Counties Mark Trowbridge Coral Gables Chamber of Commerce President and CEO Yamal Yidios Ytech International Jordan Zimmerman Zimmerman Partners Advertising Chairman and CEO SFBW Magazine 3511 W. COMMERCIAL BLVD. SUITE 200 FORT LAUDERDALE FLORIDA 33309 954.377.9470 FAX 954.617.9418 WWW.SFBWMAG.COM Manage Your SFBW Subscription Is SFBW arriving in your office with an outdated subscription label Contact Debra Curtis at dcurtis or (954) 377-9595 to give us updated information such as a new executive or someone no longer with your organization. Visit to see our digital content and sign up for our weekly newsletter 2016 SFBW magazine is published by Lifestyle Media Group all rights reserved. SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error. S I T T I N G O N T H E E D G E O F FA B U L O U S . Dewar s Rail Seating at AmericanAirlines Arena is an ideal experience for Miami s elite movers and shakers. Your ticket gives you a superior view of AmericanAirlines Arena inside the posh Dewar s Clubhouse--as well as valet parking VIP entry into the building a Chef s Table of deliciousness and generous servings of house beer or wine. GET YOUR TICKETS ON DEWARSRAIL.COM OR BY CALLING 786-777- HOOP. 12 OCTOBER 2016 OCTOBER 2016 13 SPACES The Ponce Davis residence in Coral Gables 14 OCTOBER 2016 Tropical and Modern ARCHITECT RALPH CHOEFF BLENDS THE BEST OF BOTH BY LESLIE J. KRAFT OCTOBER 2016 15 SPACES has designed homes for such celebrities as Cher Matt Damon Lil Wayne Barry Gibb Eddie Irvine and Alex Rodriguez. The second home he built for Rodriguez the former New York Yankees standout appeared on the cover of Architectural Digest in June. You ll also see his work in the whimsically modern designs of hotels such as The Mondrian South Beach and The Angler s on Miami Ralph Choeff contrasts the modernistic vibe of concrete with the Beach. warm feeling of wood in this bedroom at the Ponce Davis residence Born in Havana a nd ra is e d in Brooklyn Choeff If you were on a tour of impressive celebrity homes and interesting hotels realized he wanted to be an architect in Miami Beach you would see many when he was in high school. After designed by architect Ralph Choeff. graduating from the Pratt Institute in The founding partner of Choeff Levy 1978 he moved to Miami for the warm Fischman Architecture & Design is also weather and has lived here ever since. South Florida is a natural fit for widely credited with the current Tropical Modernism design wave that s taking Tropical Modern architecture. You see it in the subtropical climates over Di Lido Island--nearly 20 homes of Florida and Southern California so far. But the transformation of ultra-luxury Choeff says. In Florida it takes many neighborhoods is nothing new for the of the same principles of Mid-Century Miami-based architect. Creating modern Modern architecture like promoting masterpieces in the most sought-after light an open floor plan and modern neighborhoods in Miami Beach Choeff materials such as concrete stucco and Casa Clara for Ahmad Khamsi glass. We warm up that design by using board-formed concrete and wood and sometimes even brick. But the real centerpiece of the home is its surroundings--we use as much glass as possible to blur the lines between the inside and the outside. Here you have wide vistas of water palm trees and greenscapes made possible by using huge glass doors that in some cases span full walls of rooms. Inside textures are used like colors against a white palette. Building such structures locally can be a challenge because of hurricane construction codes he notes. Materials must be heavier and foundations are built so that soil doesn t shift and move beneath them. But building materials have come a long way making Tropical Modernism possible in South Florida. As technology evolves so does architecture Choeff says. In the past you would have never been able to get glass doors as big and wide as you want them to be. Now we can build that way with impact-resistant glass. We also have the benefit of glass being more noise-resistant in addition to being weather insulated. As time goes on and materials keep improving you will see many changes in materials. Thatched roofs will go away completely. The next challenge for architects is building in an era of global warming which Choeff says will require homes to be built high above flood elevation. So how do we take this style of Tropical Modernism and translate it for a global warming environment he asks noting that many are already considering the options. Some might consider Choeff especially equipped to face any challenge considering he works with celebrities. But he insists his clients haven t been high-maintenance. I ve been very fortunate. I ve had clients who were very interested in the details of the design of their homes--like Alex and Matt--and often they know what they want but their egos never got in the way Choeff says. They trusted me. 16 OCTOBER 2016 N E W S TA D I U M NEW LUXURY EXPERIENCE As par t of the 450 million new stadium modernization all suites will be remodeled for the 2017 season. Enter tain your top clients prospec ts and employees with best-in- class benefits and amenities. F O R M O R E I N F O R M AT I O N P L E A S E C O N TA C T D AV E B A L D W I N AT 3 0 5 - 9 4 3 - 6 6 5 4 O R D B A L D W I N D O L P H I N S . C O M . OCTOBER 2016 17 ONE LINERS PALM BEACH The Brightline high-speed rail service plans to start testing its first trains this fall in West Palm Beach. contemporary look that seeks to preserve its deli heritage. Restoration Hardware gained approval to add a fourth-floor caf and more parking to its planned store at 560 Okeechobee Blvd. West Palm Beach. An affiliate of Starwood Capital Group paid 61.5 million or 138 514 a unit for the 444-unit Turtle Cove Apartments at 888 Cotton Bay Drive W. West Palm Beach. The Palm Beach Town Council approved dividing Donald Trump s former oceanfront estate at 515 N. County Road into three parcels. Russian billionaire Dmitry Rybolovlev who bought it in 2008 for 95 million is expected to tear down the mansion and sell lots. Boynton Beach commissioners approved plans for the historic Oscar Magnuson House 211 E. Ocean Ave. to add 1 266 square feet for use as a restaurant. The city of West Palm Beach is considering new rules that would allow microbreweries without restaurants outside of industrial areas. The Viera of the Palm Beaches a 300-unit at 4860 Sand Stone Lane in West Palm Beach was sold to AMG Viera for 36.4 million or 121 000 a unit. TooJay s has remodeled its three Boca Raton restaurants with a Several real estate brokers told the Palm Beach Post that Boca Raton s Mizner Park retail and office space was put on the market but offers came in too low. Danita Nias formerly of the University of Florida and the University of Maryland was appointed vice president for institutional advancement and CEO of the Florida Atlantic University Foundation. Roland Smith has announced his retirement at Office Depot pending selection of a successor but will remain as chairman. McCraney Property of West Palm Beach closed on a 65 million loan with BankUnited to refinance about 1 million square feet of industrial warehouse space. 18 and Broward Boulevard in Fort Lauderdale for 10.12 million. U.S. Bank sold the 53 760-square-foot Mizner Park office complex 5601 Corporate Way West Palm Beach for 3.15 million or 59 a square foot to a trust affiliated with Christopher M. Garoosi. Spanish restaurant company Che is opening its first U.S. location at on the Intracoastal Waterway at 900 E. Atlantic Ave. Delray Beach. Mark Bellissimo s Wellington Equestrian Partners has submitted an application to build a new stadium four show rings a restaurant spa banquet area and clubhouse at the International Polo Club in Wellington. Automotive dealer Phil Smith is giving 5 million to Florida Atlantic University which will establish the Phil Smith Center for Free Enterprise. Halo Technologies a 3D printing scanning provider had a grand opening at 226 Datura in West Palm Beach it plans a warehouse expansion in 2017 and the hiring of 50 employees by 2018. Junior s the restaurant famous for its cheesecake and Brooklyn comfort food has opened at Mizner Park in Boca Raton. AW Property Co. of Palm Beach Gardens has acquired the 48 201-squarefoot 1250 Medical Plaza in Sarasota for 16.08 million and the 66 917-square-foot Riverbend Professional Center at Interstate 95 Frank Entertainment is planning a CineBowl & Grille (movie theater bowling alley and restaurants) at Downtown at Aboca. Bluegreen Corporation a Boca Raton based sales marketing and resort management company has opened The Club Lodges at Trillium in Cashiers North Carolina. OCTOBER 2016 19 ONE LINERS BROWARD TPG Real Estate Finance has granted a 132 million construction loan for the 171-unit Auberge Beach Residences & Spa Fort Lauderdale. Dixie Centers LLC of Pompano Beach has proposed Deerfield Trace a five-story 308unit apartment building on Dixie Highway between Southwest 13th and 15th streets in Deerfield Beach. Daily Business Review reporter Julie Kay who also was a freelance writer for SFBW and the Miami Herald died at age 54 after a 10-year battle with cancer. Broward County commissioners voted to move ahead on the convention center expansion including 30.3 million to buy back development rights for the Portside Yachting Center. Bank of the Ozarks granted a 56.1 million construction loan for Wurzak Hotel Group s 23-story hotel at 299 N. Federal Highway Fort Lauderdale. Premier Sales Group next spring will launch sales of a Guy Harvey Outpost location in Tarpon Springs followed by a location on the northern shore of Lake Okeechobee. The operations of the Inverrary Vacation Resort in Lauderhill including a 207-room hotel at 3501 Inverrary Blvd. have been placed under the control of a trustee after Chapter 11 bankruptcy court reorganization. CI Residential an affiliate of Florida Crystals has started construction of the 308unit Midtown Residences in the Main Street area of Coconut Creek near Sample Road and U.S. Highway 441. Stonegate Bank of Pompano Beach has an agreement to acquire the two-branch Insignia Bank of Sarasota for 36.5 million. An LLC affiliated with Zurich Alternative Asset management paid 46.5 million or 141 a square foot for Plaza 100 an 11-story 330 474-squarefoot office building at 100 NE Third Ave. Fort Lauderdale. Carrfour Supportive Housing is planning 48 residential units on the ground of The Pride Center at Dixie Highway and Northeast 20th Drive in Wilton Manors. 20 Solar Power World has ranked Moss & Associates of Fort Lauderdale which has a solar canopy at its headquarters as the state s top solar contractor. All Star Recruiting a physician recruiting company is moving from Coconut Creek to a new 30 000-square-foot location at 8090 Fairway Drive Deerfield Beach. Property Markets Group is negotiating with an affiliate of Dev Motwani s Merrimac Ventures to buy the western part of Las Olas Riverfront where it would build 1 214 apartment units. Barbecue restaurant 4 Rivers Smokehouse based in Orlando has opened its 13th store at 2660 N. University Drive Coral Springs. Pipeline Workspaces has opened a coworking location at One Financial Plaza 100 SE Third Ave. Fort Lauderdale. Rita and Rick Case of Rick Case Automotive Group will get their name on an expanded cafeteria at Cleveland Clinic Florida in Weston after making a 1 million donation. Coconut Creek-based TMT Properties paid 7.1 million or 104 per square foot for a twobuilding office park on five acres at 6400 6472 NW Fifth Way Fort Lauderdale. BBX Capital of Fort Lauderdale has created a new division to develop 50 or more MOD Pizza locations in central and southern Florida. OCTOBER 2016 21 ONE LINERS MIAMI-DADE TD Bank and Banco Santander granted a 50 million construction loan to Adler Group and 13th Floor Investments for Motion at Dadeland a 25-story 294-unit apartment tower at 6900 SW 84th St. Baptist Health is introducing Called Care On Demand a 24 7 telemedicine service that will allow consultations via smartphones tablets and desktop computers. Carnival Corp. & Plc is building a green fleet with orders for 10 liquid natural gas powered cruise ships. The 5 380-squarefoot retail building at 456 W. 41st St. Miami Beach--home to House of Dog Snip Miami Beach Chocolates and Jeweler s Choice--was sold to an Argentine investor for 3.92 million or 730 a square foot. General Growth Properties is considering the addition of a sevenscreen movie theater at the Shops at Merrick Park in Coral Gables and has leased a site at 4241 Aurora St. where Hersha Hospitality Trust plans a seven-story 135-room hotel. Windsor Investments Roland DiGasbarro tells Miami Today his company has acquired a dozen buildings in Miami s Allapattah neighborhood because it s an appealing neighborhood and cheaper than Wynwood. Phillip Frost s Opko Health has completed its 60 million acquisition of Transition Therapeutics a Toronto company working on treatments for obesity diabetes and male hormonal problems. Beacon Council CEO Larry K. Williams is leaving to become president and CEO of the Technology Association of Georgia. Bauducco Foods a leading manufacturer of baked goods in Brazil has opened its U.S. headquarters in Miami. The 91-year-old Dade-Commonwealth Building at 139 NE First St. Miami would regain 10 stories lost in the 1926 hurricane under a plan proposed by a partnership that includes OD Hotel of Spain. (HistoryMiami Museum photo) Dropoff a 24 7 365 delivery services based in Austin Texas has arrived in Miami and Fort Lauderdale. 22 Miami International Airport has unveiled eight nursing suites called MIAmamas for mothers seeking quiet and privacy. ESJ Capital of Aventura is negotiating to take over the lease and debt of Jungle Island with the possibility of adding a hotel in the future the Miami Herald reports. Brickell City Centre has signed WeWork a co-working space company to a 62 000-square-foot lease. Julio Rojas is leaving Standard Chartered Bank in New York to replace retiring president and CEO Frank Robleto at BAC Florida Bank in Coral Gables. The opening of a Miami franchise of Turyap Realty based in Istanbul is one sign of an uptick of Turkish buyers interest in Miami the Wall Street Journal reported. An LLC formed by the Carlyle Group and Westport Properties is planning a six-story 169 712-square-foot selfstorage center at 13301 SW 87th Ave. Kendall. BankUnited COO Rajinder P. Singh will be elevated to president and CEO on Jan. 1 as CEO John Kanas retires but retains his chairmanship. Miami s Urban Development Review Board approved plans for Miami Worldcenter s retail space to be changed from an indoor mall to a street-oriented project. Miami s Urban Development Review Board approved plans for developer Moishe Mana s 49-story 328-unit residential tower at 200 N. Miami Ave. Developer Moishe Mana bought the 14-story 154 000-square-foot Biscayne Building 19 W. Flagler St. Miami for 24.5 million. Banking technology company Nymbus based in Miami Beach has raised 12 million in financing. CEO Regan Marock is leading a group that has formed SPC Cyber Security. Miami International Airport has installed a pet relief station at Gate D34. CityLab Urban Solutions to Global Challenges a conference that will attract mayors globally will be held in Miami from Oct. 23-25. Excelsior Wines has signed a sponsorship through the 2019 season for Frontera After Dark wine to be the preferred wine partner of the Miami Marlins. Gloria and Emilio Estefan have opened Estefan Kitchen Express in the Miami International Airport Marketplace near Gate D27. OCTOBER 2016 23 SILVER LINING CATERING SLEventCatering FA L L I N TO AU T U M N INSPIRATION Bringing nature inside is the simplest way to create an environment your guests feel comfortable in. For Fall this vibrant color palette makes for the perfect place setting. the FOOD CRISPY HUDSON VALLEY DUCK CONFIT summer truffle local corn flan green pea tendrils corn nuts leek garnish the DRINK SPICED MILK TEA Grind together tsp ground cardamom (1) 1 inch cinnamon stick 4 white peppercorns and tsp fennel seeds. Simmer 2 cups milk stir in 3 tbsp light brown sugar the ground spice mixture and tsp ground ginger. Prepare tea with 2 cups water and 5 tsp black tea. Pour tea through sieve into milk mixture. Stir & Serve the LOOK Learn more about our specialty services. P 954-917-1020 ext. 314 24 OCTOBER 2016 PIGSKIN IN PARADISE 2016 FLORIDA ATLANTIC FOOTBALL HOME SCHEDULE SOUTHERN ILLINOIS CELEBRATE FAU DAY 09.03 BALL STATE PARENT & FAMILY WEEKEND YOUTH DAY 09.24 CHARLOTTE FIRST RESPONDERS DAY 10.08 WESTERN KENTUCKY HOMECOMING 10.29 11.12 UTEP MILITARY APPRECIATION DAY OLD DOMINION SENIOR DAY 11.19 SINGLE GAME TICKETS AS LOW AS 12 CALL 1.866.FAU.OWLS OR VISIT FAUSPORTS.COM TO FIND OUT MORE AND TO PURCHASE YOUR TICKETS TODAY. COVER STORY 26 OCTOBER 2016 YACHTING ROYALTY BY KEVIN GALE PHOTOS BY LARRY WOOD AFTER TURBULENT SEAS THE DENISON FAMILY SAILS AHEAD IN THE YACHTING INDUSTRY When Denison Yacht Sales owner and president Bob Denison says he s standing on the shoulders of giants he s not kidding. The Denison family is synonymous with the history of yachting in South Florida going back to 1948 when Bob s grandfather Frank Denison bought Dooley s Dry Dock on the New River just east of Interstate 95 and renamed it Broward Marine. Bob Denison has built Denison Yacht Sales into a giant with 23 locations mainly in North America and the Caribbean but also stretching to Hong Kong. Last year the total length of the yachts it sold was 28 412 feet 95 football fields long. Denison has childhood memories of running around at company picnics at his family s boatyard and pretending he was helping more likely he was just getting in the way he says. Later on he would sweep the parts room or sort PVC pipes. He spent summers in Saugatuck Michigan where his grandfather had a second boat-building operation. Bob says he would try to impress girls with his family s ownership of Broward Marine since it was a major employer but found they were more impressed when he was a bat boy for the Florida Marlins. After getting a degree in sports marketing and business from the University of Miami Denison went to work with entrepreneurs who worked in the e-commerce and aviation sales and leasing business. FAMILY TENSION In 2001 Denison says he got the bug to get back into boating so he went to work for his father Kit who was Frank s oldest son. All of Frank s sons ended COVER STORY up leaving to start their own businesses. While Frank was a visionary in the yachting field he had a temper that sometimes escalated into violence according to an intra-family lawsuit that was covered in a 1992 Sun Sentinel article. He was really good at building boats but he was cantankerous for sure and wasn t one of the easiest guys to get along with Bob Denison says. But what he lacked in charisma he more than gained in being an awesome boat builder. The 1992 article told how Frank was fighting his wife Gertrude and one of his other sons Ken over ownership of Broward Marine. There were big stakes because Broward Marine had 200 employees and sales of more than 20 million a year. Frank ended up in control at the end selling Broward Marine in 1999 for 40 million. I was there for 51 years. Don t you think it s time he told the Sun Sentinel. Gertrude had died two years earlier and Frank died a year later. BOB DENISON S FATHER The roots of Denison Yacht Sales stem from Kit leaving Broward Marine to start Denison Marine in 1983 going right into competition with his father. It became a leader in building 100-foot-plus highperformance aluminum yachts and had a 76 000-square-foot manufacturing facility in Dania Beach. It went bankrupt amid the early 1990s recession. Frank Denison scooped up the assets and folded them into Broward Marine. Kit then founded Denison Yacht Sales. Another brother Ken started the yacht brokerage Denison & Daves Yachting in 1993. Bob took over leadership of Denison Yacht Sales in 2004. Denison operates like a luxury car dealership Bob says. It sells new yachts sailboats and catamarans made by Hatteras Beneteau Marquis Carver Couach Privilege Fountaine Pujot and Dufour. When it comes to used boats the website allows searches for 13 different brands in eight categories of boats. Marketing is done on a global basis. Denison is gearing up for the Fort Lauderdale International Boat Show which is the equivalent of the Super Bowl for the yachting industry he says. There is no other event that comes close to the Bob Denison s grandfather started Broward Marine in 1948 economic impact in South Florida. I m talking about even the Super Bowl coming to South Florida. The show brings in thousands of people from all over the world who get to know the city he says. 28 OCTOBER 2016 Denison says he was lucky that he attracted an ambitious workforce. They were willing to make sacrifices stay late and treat this place like their own company Denison says. We also had our eyes on the technology ball a lot earlier than other companies in the marketing field. Denison uses technology to find customers and communicate with clients so they can keep informed about what s happening in the yachting market. The website says the company has a database of 25 000 yachting enthusiasts. A GROWING CONCERN Denison keeps expanding geographically opening a San Francisco office in August. I love being able to fly our orange flags where people are doing this thing called boating. San Francisco is one of the major holes we had Denison says. He s enthusiastic about the future of boating. For example new stabilizer technology enables a smooth ride in almost all conditions which helps attract customers who worry about getting seasick. Improved bow and stern thrusters are making it easier to fit into tighter dock spaces. By the time his baby son Rivers is ready for his first boat Denison expects he ll be able to just push a button and the boat will slide into a slip behind a restaurant and tie itself to a dock. Dennis Yacht Sales Denison wants to capitalize on the is off the Dania Cutmarine industry s future by building a off Canal stronger super yacht division and growing its business lines in crew placement charter management and retail charter booking. What seems to be missing now is some of the past drama in the Denison family. Bob s father Kit and uncle Skip are both yacht brokers for Denison. Bob s brother Eddy ran a dance studio with his wife for six years until he also became a broker in 2013. Bob s wife Daniella is Denison s yacht marketing manager and brings more than 10 years of experience in graphic design and a degree in web and interactive media from the Miami Art Institute. So is there a next generation of Denisons It looks that way. Bob s older brother Christopher passed away in 2013 but his oldest son recently got his first job on a boat. And then there s Rivers who was born in December 2014. As the company s website humorously says He doesn t know much about boats but is eager to learn. Denison is passionate about the yachting industry s impact and expresses dismay when it s perceived as benefitting only 1-percenters. Whatever port a yacht chooses to go to it spends about 13 percent of the value of the boat on the local economy he says. The spillover is not only just in the marine industry but extends to restaurants hotels and grocery stores. Despite Denison s current success the boating industry has a lot of ups and downs he says. There was the aftermath of the tech bubble bursting in 2000 the Sept. 11 terrorist attacks high oil prices making it expensive to fuel yachts the real estate bubble bursting and the Great Recession. It seems like every few years there is something that disrupts the boat-buying environment Denison says. However yachts are the epitome of a luxury item and create magic moments for families. OCTOBER 2016 29 MARINE Ocean Independence Yachts will be exhibiting at the Greater Fort Lauderdale International Boat Show Yacht brokers think of them as the realty agent for yachts BY MARTIN LENKOWSKY If you think buying a home can be a confusing convoluted experience try buying a high-end yacht. So many things can go wrong says Cindy Sailor executive director of the Florida Yacht Brokers Association. Those are complex arguably more complex than buying a house. You need a licensed professional to help. Sailor says her organization s purpose was to establish professionalism and ethics in yacht transactions. Our organization formed to make it a more cohesive process she says to bring all aspects together. She compares using a yacht broker to using a real estate broker. They will do a market analysis she says. It s just like having an advocate on your side. Vessels can go for 2 million 50 million or even 100 million. A lot can go wrong with the transaction. You need someone to navigate you through it. Having a yacht broker will take away some of the stress she says. They can handle with the escrow account and the contract itself. This is what these professionals do everyday. Rob Bowman director of marketing for HMY Yachts says a prospective yacht buyer needs the experience and expertise of a broker. You don t stay on top of the market he says. A yacht broker is someone working for you on your behalf especially during financial negotiations. They make sure their customers are respected. Bowman says sellers will have their own representatives working for them as well as facts and figures about the vessel. Maybe [the broker] can hold the seller s feet to the fire in getting the actual price the market dictates he says. Frank Ferraro marketing director at Nautical Ventures Marine says A broker 30 OCTOBER 2016 Yacht broker listings BRADFORD MARINE President Paul Engle Address 3051 W. State Road 84 Ft. Lauderdale FL 33312 Website www.bradford-marine. com Additional services Yacht Steve Zillig crew placement yacht maintenance super yacht marketing yacht insurance boat financing Number of employees (full-time equivalents) 120 Total length of boats sold in 2015 28 418 feet FLORIDA YACHTS service charter and management. CAMPER & NICHOLSONS USA President Russell Preston III Address 801 Seabreeze Blvd Fort Lauderdale FL 33316 Website www. Additional services Yacht charter charter management and yacht management. COMPLETE MARINE President David Giannone Address 800 S. Federal Highway Pompano Beach FL 33060 Website Lines of new boats sold Nautic Star and Sundance Other services Full service marina Number of employees (fulltime equivalents) 30 Longest boat sold in 2016 65 feet. DENISON YACHT SALES Top Executive Bob Denison Website www. Numbers of offices 21 Main Office The Quay 1515 SE 17th Street Fort Lauderdale FL 33316 Lines of new boats sold Hatteras Beneteau Marquis Carver Privilege Dufour Van der Valk Other services Yacht Charter HMY YACHT SALES Owner Stephen Moynihan Website Number of offices 12 Main office 817 NE 3rd St. Dania Beach FL 33004 Lines of new boats sold Viking Yachts Princess Yachts Cruiser Yachts. OCTOBER 2016 will provide a cursory survey of the boat. They ll go on the boat and look it over thoroughly. A good broker will provide the buyer with an objective opinion. Ferraro recounts how a would-be buyer saw a 65-foot boat on the Intracoastal Waterway that he wanted to buy. However one of his company s brokers noticed a major issue with the electrical system that would ve caused a fire. The broker told the potential buyer You may want to consider a different vessel or we can negotiate it off the price. A broker will work on your behalf Ferraro says. He will get you the absolute best boat in your price range. A good broker is buying the boat for you like he s buying it for himself. Steve Zillig already has bought two vessels through Nautical Ventures. He worked directly with Roger Moore that company s CEO on both transactions. It was a really great experience he says. Zillig who had owned boats before said he wanted something bigger but he wasn t sure exactly what. Zillig says he and Moore traveled all around looking at boats until he saw one he wanted in Mexico. Roger got a great deal for me he says adding that Moore wasn t afraid to stick his head right into the bilge area. At last year s Fort Lauderdale International Boat Show Zillig saw a new vessel he wanted and called Moore again. I m not really good at negotiating Zillig says. I couldn t have done this by myself. You need a broker. Zillig recommends that anyone especially a new owner use a yacht broker. He ll educate you and help you find what you like. They know the market Zillig says. INTERNATIONAL Top Executive Ralph Navarro founder Website www. Numbers of offices Six (Satellite offices in Ft. Lauderdale Venezuela Colombia Peru & Panama) Main office 2550 S. Bayshore Drive Miami Lines of new boats sold Exclusive dealer for Sea Ray in Peru Other services New Construction yacht management charters Number of employees (full-time equivalents) 20 plus HARGRAVE YACHTS Top executive Michael Joyce Address 1887 W. State Road 84 Fort Lauderdale FL 33315 Website Additional services Charter management construction of 70- to 140-foot yachts 31 MARINE Additional services Yacht service department for customers only Number of employees (fulltime equivalents) 50 employees with 45 additional yacht brokers. Sales HMY sells approximately 475 yachts per year. LUKE BROWN YACHTS Top executive Jason Dunbar Address 1500 Cordova Road Fort Lauderdale FL 33316 Website MARINEMAX EAST Top executive Chuck Cashman Address 700 S. Federal Highway Pompano Beach Florida 33062 Website Additional services Fullservice and parts plus sales (at second location in Dania Beach) and sales of Sea Ray Hatteras and Azimut boats. NATIONAL LIQUIDATORS & NATIONAL YACHT SALES Top executive Matthew Amata Address 1915 SW 21st Ave. Fort Lauderdale FL. 33312 Website Services Vessel liquidation global vessel location and recovery commercial vessel custody services approved U.S. government contractor of seized vessels and marine loan servicing. NAUTICAL VENTURES MARINE CEO Roger Moore Website www.nauticalventures. com Address 50 South Bryan Road Dania Beach FL 33004 Additional services Dry stack storage repairs refits OCEAN INDEPENDENCE President of the Americas Thom Conboy Address 1535 S.E. 17th Street Suite B206 Fort Lauderdale FL 33316 Website www. Other services charter and construction or operating management Number of employees (fulltime equivalents) 90 Total length of boats sold in 2016 1 337 feet 2016 sales 82.22 million PROFESSIONAL CAPTAIN SERVICES President Steven Sharkey Addresses 1875 SE 17th St. Fort Laudedale FL 33316 6574 N. State Rd 7 364 Coconut Creek FL 33073 Website Researched by Martin Lenkowsky. Brokers who responded to survey provided supplemental information WESTPORT Top executive Ron Nugent Address 2957 State Road 84 Fort Lauderdale FL 33312 Website www.westportyachts. com Additional services Construction of 112- 125- and 164foot yachts WEBSTER ASSOCIATES Top executive Jim Webster Address P.O. Box 30038 Fort Lauderdale FL 33303 Website Additional services Charters NORTHROP AND JOHNSON Top executive Kevin Merrigan Address 17 Rose Drive Fort Lauderdale FL 33316 Website www. Services Yacht brokers yacht management and charter management. SEVEN SEAS YACHT SALES Top executives Melody and Len Renne Address 1500 W. Broward Blvd. Fort Lauderdale 33312 Website www. Additional services Full-service center waterfront location. maintenance fuel and new sales of these lines Argo Nautic Axopar Avalon Pontoons Buddy Davis Cape Horn Capelli Carbon Craft Century Chapman F-Rib Glasstream Powerboats Highfield Impetus Novurania Rand Release RibCraft RibJet SACS Wave Number of employees (fulltime equivalents) 65 2016 sales 28 million. RJC YACHT SALES Top executive Robert Cury Address 399 SE 18th Court Fort Lauderdale FL 33316 Website Services Yacht brokerage yacht charter. Other services Captain services and repairs Number of employees (fulltime equivalents) 2 Length of boats sold in 2016 Average length 80 feet longest 141 feet. 2016 sales 40 million. 32 OCTOBER 2016 OCTOBER 2016 33 MARINE Numarine will show off its 60 Flybridge cruiser at the Fort Lauderdale International Boat Show 10 Notes About the Boats BY MICHELLE F. SOLOMON The Fort Lauderdale International Boat Show often is called South Florida s Super Bowl of boating. Perhaps it has gained this reputation over the years because show producers say it makes more of an economic impact than pro football s annual championship game. Last year the boat show generated an estimated 531.5 million for the local economy. The last Super Bowl in Miami in 2010 made a 333 million impact according to the game s organizing committee. It s so big even non-enthusiasts get excited about the annual event which this year boasts 4 billion worth of lifeon-the-water products from superyachts to nautical-themed artwork. The cool thing about going to the boat show is that you get to see everything available in the boating world says Bob Denison president and founder of Denison Yachts whose grandfather and father were giants in the local boat industry. Denison has attended the show since he was a kid. What s the hottest thing in the industry in any given year always looks a bit different. Nearly 1 500 boats will be on display during the show across more than 3 million square feet of exhibit space according to the event s producer Show Management. Brent Keating vice president of consumer marketing for Show Management promises an elevated experience from previous years. This year s show is Thursday Nov. 3 through Monday Nov. 7 at seven locations on land and sea Bahia Mar Resort & Yachting Center Las Olas Marina Hall of Fame Marina Greater Fort Lauderdale Broward County Convention Center Hilton Fort Lauderdale Marina The Sails Marina and Hyatt Regency Pier 66 Marina.Going to the show Here s what you need to know. to gush over such spectacles the debuts here rival any red-carpet premiere in Monaco. This year don t miss Numarine which is showing off its 60 Flybridge and Monte Carlo Yachts which presents the U.S. debut of its MCY 105. See the owner s suite inside the Numarine Flybridge--huge windows at water level offer an amazing view. On the Monte Carlo check out the designer interior d cor by Hermes and Armani and the custom furniture by Poltrona Frau. Its master suite is a whopping 484-squarefeet--one of the largest on a boat of its size. Many of the megayachts are at Bahia Mar Yachting Center and Hall of Fame Marina while used yachts are at Pier 66 Marina. Access to the interiors of superyachts and most megayachts aren t open to the general public but company representatives usually are eager to show off their prizes. 1 MEGAYACHT MADNESS Whether you have the bucks to drop on a supersized yacht or just like 2 IT S NOT ALL SHOW. Participation is encouraged. Carefree Boat Club is offering a number 34 OCTOBER 2016 of boating courses including first-mate skills. (Become the best Gilligan a Skipper could have.) Instructors are certified and licensed captains. Before you put on your bucket hat and boat shoes register at the Powerboat Skills Training Center at Bahia Mar s B dock. 3 will be swapping stories with visitors at The Blue Wild Watersports and Marine Expo on Saturday and Sunday during the show. And if that isn t enough to hook you take a class to learn how to catch cook and clean Lionfish. Get the Blue Wild schedule at in the special events section. RED WHITE AND BLUE While dockyards that manufacturer some of the best boats are internationally based the U.S. Superyacht Association is proud of what s put together in the USA. This year 40 made-in-America boat companies are gathering under one roof at the American Pavilion (formerly the Yacht Builders Tent) at Bahia Mar. 6 4 GREEN APPROACH The boating industry is trying to reduce its carbon footprint so look for lots of new technology that takes an environmental approach to boating. Columbus Yachts 40M sport hybrid is making its U.S. debut here. The engine is ecofriendly and the boat s weight has been reduced with special materials. Its woods are certified as sustainable by the Forest Stewardship Council and the leather comes from the meat industry rather than harvested merely for the seats. BE A VIP The VIP Experience at the Windward Club includes a private dining area open bar food private indoor bathrooms and a central location (at the International Swimming Hall of Fame) near superyachts and luxury auto displays. VIP guest passes are limited to only 300 a day. Concierges can arrange yacht tour appointments. The package is available for 140 valid any day from Friday to Sunday. It includes show ticket Water Taxi fare and Windward Club access. The show will have yachts at multiple locations 7 5 FISH TALES Celebrity speakers Chris Gillette of Animal Planet s Gator Boys and Manny Puig host of Outdoor Channel s Savage Wild GETTING AROUND Park the car and use transportation services. Valet parking at Las Olas Marina is 65 a day (purchase online only). Park n Ride service at War Memorial Auditorium parking is 7 and includes bus service to and from the Convention Center and Las Olas Marina. Riverside Hotel garage parking is 5 with bus service to and from Las Olas Marina (or Water Taxi service for 10). Purple Bus service runs to and from War Memorial Auditorium and Las Olas Marina with stops at Riverside Hotel. Green Bus service runs to and from Bahia Mar Yachting Center The Sails Marina and the Convention Center. Blue Bus service runs to and from Bahia Mar and the Convention Center. Yellow Bus service runs to and from War Memorial Auditorium and the Convention Center. Search for vessels by size range manufacturer and type and scope out their location at the show. Get details on food and drink. Build your own list of boats before deciding on the one that suits your fancy. The boat show also has a presence on social media--Facebook (FortLauderdaleBoatShow) Twitter ( BoatShowUpdates) Instagram ( BoatShowPhotos) and YouTube ( showmanagement). 9 NEW IMPROVED FOOD CHOICES The Convention Center s in-house catering company Savor is offering food and beverage pairing menus and a new buffet on the second floor where diners can overlook the display of boats below. Inside the Windward Club chefs from Events by Grateful Palate have cooked up a menu that changes daily for breakfast lunch and dinner. A sneak peek at the menu shows such dishes as amarillo shrimp ceviche braised short ribs with red wine sauce and s mores brownies. WATER TOYS The show is known for its latest and greatest displays of fun water toys including personal watercraft and submarines. This year s must-have items include waterproof drones that can capture aerial video footage and then return remotely and a new generation of inflatable custom-built yacht waterslides. For tickets or more information visit OCTOBER 2016 10 8 Donzi Yachts by Roscioli will exhibit the R-73 sportfish convertible STAY CONNECTED Download the free MyBoatShow application for Apple or Android from the app store for your device. 35 MARINE Sailboats and yachts tossed by Hurricane Katrina at the West End Marina in New Orleans (Wikimedia Commons Infrogmation) Make Sure Your Vessel is Protected Financially BY MARTIN LENKOWSKY Jeff Spector Like making preparations before setting sail to the Caribbean purchasing insurance for a luxury yacht involves many considerations. Laura Sherrod senior vice president and director of underwriting at Falvey Yacht Insurance says it starts with choosing between two types of insurance. Physical damage to a vessel should be written on an agreed-upon amount. You do not want an actual-cash-value policy she says. While a cash-value policy can be cheaper it might pay out less because it covers only the value of the yacht at the time of damage. An owner might be shocked at what that value actually is with depreciation and wear and tear factored in. Then there s also the need for a good liability insurance policy. You need coverage for that person you hired to run your boat Sherrod says. The owner is responsible to the employees. Marine insurance industry experts urge luxury yacht owners to purchase comprehensive policies covering theft vandalism fire and flood. Sherrod says yacht owners should not only include coverage for crew members but to any passengers as well. If you re doing charters let the underwriters know she says. The owner is responsible to give all pertinent information to the underwriter as to what the boat plan is. She refers to a common principle of law the Latin phrase uberrimae fidei which means in utmost good faith to describe one s obligation when purchasing any insurance policy. Where are you going to be going Are you staying local or going to Cuba she asks. A vessel s intended use is paramount when purchasing insurance agrees Jeff Spector marine insurance advisor with Brown and Brown Insurance. A key question insurers ask is where the boat physically will be throughout the year especially during hurricane season. Many 36 OCTOBER 2016 Another boat damaged at West End Marina large boats leave this area altogether during hurricane season. Spector says no more than eight insurance companies are writing policies on luxury yachts. Look at who the carrier is make sure the security is good. You can usually get four or five good quotes. An all-risk agreed-value policy is important he says. All-risk policies have very few exclusions as to what s not covered. Most luxury yacht buyers have owned boats before. They know what to expect. When buying liability insurance for a luxury yacht Spector offers the following advice You want it to be equal to or greater than the value of your boat at a minimum. It would cover your crew and charter guests. It would also cover third parties as well. You need to have both physical damage and liability. In case a yacht does not suffer a total loss in some mishap on sea or land but instead incurs only a partial loss Spector advises selecting a policy that will not figure in depreciation. An important first step in purchasing any vessel is to find a good surveyor to thoroughly inspect the vessel. Sherrod says the survey is needed before a policy can be underwritten. Taking a boat out on the water has its risks. There aren t street signs out there she says. Operating in the high seas can be perilous. Plus the human factor needs to be considered when companies underwrite an insurance policy. A new boat owner s experience is as important as the condition and maintenance of the vessel. Typically as underwriters we would want you as a first-time boat owner to work with a professional captain to operate the boat she says. OCTOBER 2016 37 Over 100 Skippers Crews Compete To See Who is Best in World Melges 24 World Championships Miami Yacht Club 26 Nov - 3 Dec 2016 The Melges 24 is the World s Premier Sportboat Racing Class. Its Diverse Racers vary from Top Professionals to Amateur Yacht Club Racers and Families. 38 OCTOBER 2016 For Sponsorship Information contact Tim Browne 952-594-5395. - Deck Hand - Captain WE ARE MPT One School. Unlimited Possibilities. - Stewardess - Engineer Visit us at one of our 2 locations during the Fort Lauderdale International Boat Show November 5 - 9 USSA Pavilion and Booths 141-142. Gain the professional maritime training you need for the level of success you want to achieve. MPT is the most complete full-service private maritime school in the country. Our training programs are internationally acclaimed and are utilized by government agencies global maritime businesses and individual crew members. Our campuses boast over 61 000 sq ft of classrooms deck and engineering training labs student service facilities and several off-site training facilites. Whether it s captaining a vessel safeguarding marine environments designing advanced ocean engineering structures crewing a luxury megayacht or keeping the world s goods moving MPT can provide the training you need. USCG MCA RYA PYA NI MARSHALL ISLANDS YACHTING MERCHANT COMMERCIAL PASSENGER VESSEL Sea The World To get started call or email us today info 954.525.1014 1915 South Andrews Avenue Fort Lauderdale FL 33316 OCTOBER 2016 39 MARINE Buying a Boat Consider the Legal Implications BY MARTIN LENKOWSKY Mike Pennekamp You ve just spent a fun afternoon at the Fort Lauderdale International Boat Show and it was love at first sight. You saw the luxury yacht of your dreams and decided to make it yours. Before you set sail though you might want to call a lawyer. Mike Pennekamp a marine and aviation law specialist with Fowler White Burnett a Miami-based law firm says he s seen and counseled many clients with new wealth who want to get into yachting. The first thing I want to do is to get an idea why they re interested in buying a boat he says. What do they want to use it for Is it for the U.S. or abroad Are they trying to make a business out of it by chartering The advice I give them would flow from this interest. When providing legal advice to prospective boat owners Pennekamp says the size and type of boat must also be taken into consideration. However he offers the following advice to all new boaters I d say get experience or hire a captain he says. Then put it in an LLC [a limited liability company]. That would give it the first line of protection. For buyers to protect themselves as well as their investments Pennekamp says hiring a broker would be the first step. Pennekamp says a broker knows which boats retain their value and can get them to the proper people. Yacht brokers are valuable to the whole process he says. If a buyer really wants the biggest bang for the buck a broker knows the market. Talk to him or her. Likewise he says anyone interested in selling a yacht should also see a broker familiar with the market for that particular kind of vessel. Having one s new purchase inspected thoroughly is another necessity. Before I d buy a boat new or used a mega or super yacht I d have a duly qualified surveyor for that type of boat do a complete survey of the vessel he says. Pennekamp adds I would walk them through various ownership options structures to consider and give them my initial recommendations based upon their comments. Plus there s more a lot more to owning a boat than the actual purchase price. Yes you can afford to buy it he says but can you afford to keep it Danielle Butler managing partner of Luxury Law Group which specializes in maritime law stresses the importance of finding out why her clients are interested in buying a new luxury yacht. Where are you going to use it Are you going to use it in Florida the USA or do you want to go global with the boat Depending upon an owner s intended use of the vessel she can help determine the best nation for it to be registered. Factors considered include whether it will be owner- or crew-operated. After 80 feet you want a hired captain she says. Another issue to consider in registering a vehicle is the nationality of the crew she says. Butler says she needs to be fully aware of any other assets prospective buyers might own. You don t want it owned by a company that has other assets she says. We need to know what kind of estate planning they have. She adds that a lot of people mortgage their vessels. They don t want anything happening to their asset she says. It s an asset that sits in saltwater and moves. Owning a boat is supposed to be fun. My job is not to limit their fun. I want to make sure they re safe doing it. Danielle Butler 40 OCTOBER 2016 Alliance Annual Dinner & Cocktail Party Thursday October 20 2016 at 5 30 p.m. After-Party begins at 8 30 p.m. Signature Grand 6900 W. State Road 84 Davie P latinum Sponsors Gold Sponsor Silver Sponsors Keynote speaker Patrick J. Geraghty CEO Guidewell CEO Florida Blue Members 175 Nonmembers 190 Tables 1 700 Deadline to register October 14 2016 For sponsorship opportunities contact Gail Bulfin 954-627-0127 gbulfin 42 OCTOBER 2016 To register visit annual AVIATION Fort Lauderdale Executive Airport s director prepares for further growth BY KEVIN GALE PHOTOS BY LARRY WOOD Economic Lift Rufus James was born in St. Lucia and dreamed of becoming a pilot on his first flight to the United States. He not only did that but ended up running an entire airport. James is the manager of Fort Lauderdale Executive Airport (FXE) which is one of the nation s top general aviation airports. Many South Floridians may have never seen it as it s tucked away between Commercial Boulevard and Cypress Creek Road but it has an estimated 839 million annual economic impact according to the Florida Department of Transportation. The airport is home to 999 aircrafts including 301 jets and has 160 000 annual takeoffs and landings. FXE is a major welcome center for business travelers and affluent people who come to Fort Lauderdale which is one reason why it will be packed during the Fort Lauderdale International Boat Show Nov. 3-7. When you look at FXE it s essentially the economic engine for the Uptown District based on the number of businesses on the airfield James says. An estimated 5 000 people work on the airport property including non-aviation tenants. There are some larger airports that have commercial service whose economic impact is probably half of ours James says. He invited SFBW for a tour because he wants to let those business travelers and private travelers know there is an alternative airport in the county FXE that they can use to arrive and depart from. With all the amenities we have on the airport it would definitely serve their needs. The airport also has to fit in with the city s expectation of being a good neighbor James says. One result of a noise study and subsequent Federal Aviation Administration approval is that flights taking off to the east must quickly take a left-hand turn if conditions permit and fly north along Interstate 95 to avoid flying over residential neighborhoods. A noise complaint line allows residents to call FXE about any issues so it can notify the aircraft operator and the business Fort Lauderdale Executive Airport Manager Rufus James OCTOBER 2016 45 AVIATION Rufus James listens as Banyan Air Service founder Don Campion talks about his growing business where it s based. While FXE started out at the edge of town as a place to train naval aviators during World War II it s now in the heart of Florida s secondmost populous county. TOUR OF DUTY IN THE ARMY James career started as a helicopter mechanic in the Army which led to participating in the 1989 invasion of Panama and the first Gulf War. In the latter he was stationed in Saudi Arabia near the Iraqi border. We weren t in the thick of it but close enough to see the sky light up with the bombs that were being dropped he says. He worked for Sikorsky the legendary helicopter manufacturer after leaving the Army and earned a bachelor s degree in air transportation management from the University of New Haven. James and his wife came to Florida for the weather and after a while he started working on projects at FXE. One of the allures of joining FXE was being involved in many facets of the airport he says. Here at FXE I was able to wear all hats. If there was a project going on I was a participant in the meetings with contractors and reviewing plans. That exposure led to getting a full grasp of projects from beginning to end. Projects ranged from rehabbing the electrical system and safety training to upgrading fencing and security gates after the Sept. 11 terrorist attacks. In recent years the airport also has gained a 24 7 aircraft control tower and an 8 a.m.-to-midnight Customs and Border Protection station that was ranked first in the nation for international check-ins at a general aviation airport from 2012 to 2015. Boaters who arrive in the region also can drive there to check in after they dock. The airport also has a fire rescue station on site. BANYAN AIR SERVICE The first stop on James tour was Banyan Air Service which is one of the airport s four fixed-base operators. Banyan has been voted 10 years in a row as the top FBO in the southeastern United States in the Pilots Choice Awards. An executive jet outside of Banyan s reception building 46 OCTOBER 2016 Banyan is akin to a shopping mall for the aviation industry. It provides aircraft maintenance structural modifications avionics installation and services aircraft sales flight training interior refurbishment charter services aircraft parts and a pilot store. The lobby resembles a luxury resort with an 800-gallon aquarium 30-foot palm trees and paddle fans rotating overhead. There s also a business center and conference rooms. Our theme is we want to create a customer experience as opposed to them coming into a gas stop founder Don Campion says. We not only have all these services but you come into a Key West Tommy Bahama type of feeling and then off to one side is the Banyan pilot shop that has real a Disney flair. The flair involves part of a Gulfstream jet fuselage runway markings on the floor and a small airplane hanging from the ceiling. Pilots may use the flight-planning center relax in one of three lounges take a shower or nap in a bunkroom. Silver Lining Inflight Catering s Jet Runway Caf which has a sleek aviation-influenced design provides a view of airport activity and is the airport s center for breakfast and lunch meetings. Campion s love of aviation came from being raised in Africa where planes would land on a grass strip to take him and other students to boarding school. Banyan named after a majestic tree found in Africa and South Florida started with one small hangar in 1979 on the west end of the airport. Campion was doing contract work flying to the Bahamas for a charter company and successfully suggested he start doing maintenance work as well. Banyan forged a key relationship in 1985 with Jerry Holland of Holland Builders when Campion saw Holland struggling with its FBO and offered to take it over. A three-year plan to fill hangar space was achieved in six months. Campion focused on building a team-oriented high-performance company to meet customers needs. It built a symbiotic relationship as Holland worked with airport leadership to acquire more land and Campion found more tenants. The name of Holland s property management business Sheltair is a common site at FXE. The Sheltair Banyan complex has about 200 employees and 400 aircraft Campion says. WINDSOR JET AND W AVIATION EXPAND SERVICES Where Banyan is an airport A ground crew directs traffic at Fort Lauderdale Executive Airport mainstay Windsor Jet might be called the up-and-comer. Developer Ignacio Martinez founded the company in 2009 offering global jet charter aircraft management and acquisition. The charter business focuses on large-cabin long-range jets with a fleet that includes Gulfstream G4s Cessna Citation Xs and Hawker 800XP jets. Windsor started on the south side of the airport but Martinez in 2013 acquired an FBO on the northwest side of the airport to support his charter business and other aircraft flying in to FXE says Jennifer Lee Colon director of marketing. We want to provide that turnkey experience. That FBO called W Aviation in 2015 opened a second location at Sim n Bolivar Airport near Caracas Venezuela. General aviation business from Venezuela has always been strong in South Florida Colon says. Martinez is also from Venezuela. Martinez used his real estate development know-how to upgrade the property which has three hangars and a fuel farm as well as private VIP lounges. W is in the process of building two 20 000-square-foot hangars each with 2 500 square feet of office space and 155 000 square feet of ramp space for short- and long-term aircraft parking. Colon expects employment to double to 40 employees. W is seeking a new aviation headquarters company as a tenant such as a flight simulator company or a manufacturer. A second expansion phase expected to start next year involves knocking down an existing two-story building to construct a 20 000-square-foot executive terminal with a passenger lobby two conference rooms a pilot lounge a quiet room for naps a flight planning area a caf a fitness center and office space. AVIATION BUSINESS HAPPENS The operations of Linda Zur s Sano Aviation includes a hangar where aircraft are painted WHERE GOOD There s a reason Martinez is willing to invest 13 million in the airport Colon says We love this airport. It s perfect for our business model. SANO AVIATION LEVERAGES A FAMILY TOUCH Sano Jet Aviation has a family vibe right down to the two Hungarian sheep dogs and mixed-breed rescue dog in the office of owner and president Linda Zur. Part of the Sano complex includes Trinity Air Ambulance which is operated by her sister Inger Lisa Skroder and brother Tor Skroder. Trinity has a fleet of three aircraft. There s one missing person though. Zur s husband died in a 2004 plane crash after starting the aviation business in 1997 and opening the FBO in 2003. Linda Zur hasn t been deterred. In 2007 she talked to the airport about expanding and obtained four more acres. She demolished one hangar and added three new ones with 90 000 square feet plus three acres of ramp space. Sano offers fueling catering reservations hangar space and ramp space. It has a 20 000-square-foot hangar where jets up to the size of a Gulfstream 5 can be painted. Zur is an enthusiastic ambassador for FXE saying it s consistently called one of the top five general aviation airports in the nation. The location in the middle of the region is a plus and the airport constantly reinvests in improvements she says. The fuel prices can be up to 3 a gallon cheaper than some of the region s other airports and there s no landing fee. People will fly here and drive to Palm Beach because of pricing she says. The city is also supportive of the tenants she says What s great about this airport is the fact that Rufus and the staff and everyone who has been here over the years work with the tenants. Everybody here is able to make a living and do well. Very little gets done in business without connections to the right people. Helping business make connections is what we do at the Greater Miami Chamber of Commerce. For more than 100 years this Chamber has been the leader in South Florida when it comes to advancing issues growing jobs closing deals and building a better community. Focused on business excellence leadership industry and community growth international business and public policy the Greater Miami Chamber has the reach and connectivity to make a difference. 305-350-7700 48 OCTOBER 2016 OCTOBER 2016 49 HEALTH CARE Jupiter Medical Center has partnered with NuVista Living to develop the 70 million Institute for Healthy Living JUPITER MEDICAL CENTER CEO WORKS TO BE A CATALYST FOR CHANGE BY ARNIE ROSENBERG New Course than being the catalyst for change. But it s impossible to miss the pride in his voice when he describes today s Jupiter Medical Center as a patient-centered system of care ... with the entire system of care predicated on quality clinical outcomes patient safety and service. The foundation for this transformation is a strategic plan developed in 2011 and 2012--not as a document to sit on a shelf and collect dust but as a blueprint. It asked What does the world look like in 2020 There s really no end (to the process) says Couris who came to Jupiter Medical Center after serving as CEO administrator at Morton Plant North Bay Hospital part of BayCare Health Systems in the Tampa Bay area. We re on a journey as health care keeps evolving morphing changing. We have to be agile and nimble enough to change and morph with the environment Jupiter Medical Center isn t the same institution it was when John Couris became its president and CEO in June 2010. Then Couris says it was a great hospital and a nursing home doing great work a hospital-centric inpatientoriented institution working in a very tight geography--Jupiter Palm Beach Gardens and Tequesta. But it needed to be more. What Couris and his team have forged in six years is what he calls the future of what health systems will be across the country. Couris 49 won t take credit for more By the Numbers 1 700 600 Volunteers More than 600 Employees Physicians and the industry. The key to reinventing Jupiter Medical Center is its philosophy of health care. We are positive about where health care is going at the national state and local level Couris says. We are not afraid of the changes we re not angry about the changes as some might be. We understand that change is inevitable so you need to create a plan that s flexible nimble and adaptable as things change and variables shift. It s not reacting it s adjusting to the environment around you. The result of the strategizing planning and forecasting is a fourpronged foundation that positions Jupiter Medical Center to provide a continuum of care for even the sickest patients from newborns to seniors Community-based care Outpatient service facilities such as physician 50 OCTOBER 2016 HEALTH CARE We have to be agile and nimble enough to change and morph with the environment and the industry. John Couris offices urgent-care centers and freestanding emergency rooms now stretch Jupiter Medical Center s footprint north to Stuart south to West Palm Beach and west to Wellington. Hospital care Jupiter Medical Center s inpatient programs are about two things Couris says--increasing the intensity of care it provides to the community and diversifying the portfolio of services it provides. We ve really moved from being a community hospital to a regional medical center a regional system of care he says. Post-acute care At the center of its emphasis on recovery and rehabilitation is Jupiter Medical Center s partnership with NuVista Living to develop the 70 million Institute for Healthy Living opening later this year in Jupiter. It will encompass a neurological disorders unit an assistedliving facility a rehab nursing home and an outpatient wing with primary-care physicians a health-and-wellness center and clinical-research department. It will replace the 120-bed nursing home on the main hospital campus. Physician clinical enterprise The model employs physicians and provides recruitment assistance and income guarantees for physicians. It also comanages services provided by specialty care such as orthopedics within the hospital. Through the changes expansions and successes Couris keeps a strong hold on his humility. Couris says he feels goofy and weird saying what he brought to the organization because he s just the leader of an effective team. I didn t do it alone. I think what I brought was a great deal of focus discipline and pace and a sense of adherence to our strategic plan he says. To help further entrench Jupiter Medical Center in its community Couris serves as chairman of the board of the Palm Beach North County Chamber of Commerce chairman of the board of the Maltz Jupiter Theatre and a board member of the Honda Classic and the Loggerhead Marinelife Center. We have our issues we have our challenges like any organization Couris says. But we choose to tackle them in a very team-oriented constructive way. And that flows to the whole organization-- that sense of accountability sense of discipline and focus. It manifests itself in this idea of constantly innovating challenging the status quo and finding better ways to do the work we do caring for the people we re responsible for. OCTOBER 2016 51 Time to trade the corner office for your own little corner of the world A Transworld business advisor can get you there. Every day Transworld Business Advisors connects quality top-paying acquirers with business owners ready to sell and move on to the next stage in their careers. As the world leader in business sales franchising and mergers and acquisitions Transworld has access to a huge database of individual domestic and immigrating buyers and strategic corporations looking for the right business opportunity. And Transworld has the expertise to ensure any business sale goes smoothly. So whether you re ready to sell your business or buy an existing business or franchise contact a Transworld Business Advisor for a free consultation today. Andrew Cagnetta OWNER CEO 800.205.7605 52 OCTOBER 2016 S P E C I A L M A R K E T I N G F E AT U R E Ronald D. Weinberg Partner Z Wealth Solutions 2400 North Commerce Parkway Suite 109 Weston Florida 33326 954 858-8559 rweinberg MassMutual South Florida a general agency of Massachusetts Mutual Life Insurance Company (MassMutual) is proud to announce that Financial Advisor Ronald Weinberg has achieved Exceptional Level of In-Force recognition from MassMutual. Exceptional Level of In-Force (ELIF) recognition is a measure of an agent s long-term success and dedication to client services. Recipients of this honor have a long history of quality MassMutual production and are considered to be the best of the best . Of the 5000 MassMutual associates nationally only 159 have been awarded the ELIF honor and only 4 reside in South Florida. Ron Weinberg is an outstanding advisor with our firm and by earning the ELIF award he demonstrates an incredible level of consistently high standards of service said Erik Sussman President & CE0 of MassMutual South Florida. Ron understands his clients needs and is dedicated to helping them achieve their financial goals. Ronald Weinberg began his financial services career in 1997 and is currently a founding partner of Z Wealth Solutions a boutique financial services firm based in Weston Florida. Outside of work Ron donates his time and financial support to many causes that matter to him including Jewish Adoption and Foster Care Options (JAFCO) a non-profit that provides services to abused and neglected children in South Florida. Ron also supports the Leukemia Society The Jewish Federation of Broward Kids Can Broward Sheriffs Advisory Council and is a member of Congregation of Kol Tikvah in Parkland Florida. Ron and his wife Bonnie reside in Parkland with their two daughters Alexis and Emily. They enjoy family time with a family first attitude. Ronald D. Weinberg is a registered representative of and offers securities investment advisory and financial planning services through MML Investors Services LLC. Member SIPC Supervisory Office 1000 Corporate Drive Suite 700 Fort Lauderdale FL 33334 (954) 938-8000. Z Wealth Solutions is not a subsidiary or affiliate of MML Investors Services LLC or its affiliated companies. CRN 201808-204754 RONALD D. WEINBERG AWARDED ELITE MASSMUTUAL RECOGNITION 54 OCTOBER 2016 T E N G O L D E N R U L E S P R E S E N T S COME JOIN US FOR A WEEKEND OF LEARNING & INSPIRATION This event features some of the most innovative digital marketers in the world. Learn cutting edge strategies and tactics network with like-minded people and discover ways to take your business to the next level. A F E W O F O U R S P E A K E R S Nov. 12 and 13 2016 WYNDHAM BOCA RATON 1950 Glades Rd. Boca Raton FL 33431 Jay Berkowitz - Host Moderator and Presenter Crack the Code Bruce Turkel - 4-time Author TED speaker CEO ECD Turkel Brands Brin Jimenez - Google San Francisco Micro Moments Shawn Collins - Co-founder of Affiliate Summit Available Before October 31st Full access to all sessions Breakfast and lunch on both days Cocktail party on Saturday evening 597 JB Glossinger - Top 5 iTunes Podcaster Author The Sacred Six Leslie Laredo - Media Buying Trainer The Laredo Group Alex Harris - Conversion Optimization Director at Proficient David Shteif - Data Monetization Expert Digital Media Solutions Group F O R R E G I S T R A T I O N A N D E V E N T I N F O R M A T I O N P L E A S E V I S I T WWW.ADMLIVE.COM S P O N S O R E D B Y OCTOBER 2016 55 CEO CONNECT POWERED BY SFBW Chairman and CEO Gary Press interviews Memorial Healthcare System CEO Aurelio Fernandez III Creating His Own Path Memorial Healthcare s Aurelio Fernandez III is up to the challenge of succeeding a legendary leader Memorial Healthcare System CEO Aurelio Fernandez III says it isn t easy to follow an institution like Frank Sacco who served as CEO for 25 years. But Fernandez does bring 40 years of experience in the health care field into the role into which he was promoted in April after previously serving as interim CEO and chief operating officer. Before that he spent 11 years with Tenet Healthcare including stints as CEO at Hialeah Hospital and Florida Medical Center. He joined Memorial Hospital Miramar as CEO nine years ago and was promoted to executive VP and COO for the system in 2012. Fernandez was interviewed by SFBW Chairman and CEO Gary Press at the sales office for Ocean Land Investments which has boutique waterfront developments in the Las Olas Isles and on Fort Lauderdale s beach. The following transcript has been edited for brevity and clarity. So I understand you were born in Cuba and came to the U.S. at a young age. Tell us about your early life. We came to Miami in 1961. I m a product of the public school system I went to high school in Coral Gables Miami Dade College and Florida International University. Miami was a much smaller community. In those days you walked around Miami and knew everybody. I remember skateboarding when they were 56 OCTOBER 2016 building I-95 back in the early 60s and hitchhiking to Key Biscayne. Have you been back to Cuba What do you think about the thaw in U.S. and Cuban relations My mom my father fought a lot against the Cuban regime. For me to go back as long as the Castro brothers are there is a disservice to all the work they did so I m not interested in going back. You were part of FIU s first graduating class in 1974 and earned two degrees. Tell us about that. I went to Miami Dade College and paid my way through college. I was working in housekeeping at Burdines. FIU opened in 1972 for junior and senior year. I graduated in 1974 and a few years later went back for my graduate degree. I used to be a CPA. I had a mentor who said You need to go back and get a masters in health care administration. When I first went to FIU there was one house called Primera Casa. You go there now and it has grown so much. How do you go about putting your own stamp on things in the future Frank was an institution not only in South Florida but in the whole health care system in the state. It s amazing when we would go to Tallahassee and talk with elected officials and Frank would walk into a room and everyone respected him for what he had done. He wanted to do what s right for the patient and not too many folks in our business look out for what s right for the patient it s me me me me me. I have to give Frank the credit for recruiting the talent that s there today for having the vision and creating the culture that everyone is collaborating to do what s right. When you are dealing with patients lives it s very important that we work together and understand the limitations when you need help to call for help and to Aurelio Fernandez Gary Press and Tom Shea Mike Wolfson and Federico Michanie Ken Hetlage Shane Strum Mark Doyle and Vic Narang OCTOBER 2016 57 CEO CONNECT states. How has this impacted Memorial Your tax dollars that should be been earmarked for Medicaid are going to other states. The low-income pool which is 1 billion in the state of Florida has been taken away because Tallahassee is not playing ball with Washington. We are a safety-net facility which means we take care of anyone regardless of their ability to pay. Our hit next year will be 30 million. Every time you see fewer dollars flowing down here it s impacting our ability to reinvest in our community. The deal was for Medicaid expansion to give 5 billion to the state of Florida which took Medicaid eligibility from the poverty line to 136 percent of that for two years. After the second year the only exposure is 10 percent or 500 million which the state would have had to come up with in general-revenue funds. So for 500 million the state has been fighting Medicaid expansion in Florida. assets is Joe DiMaggio Children s Hospital [in Hollywood]. It is the only freestanding pediatric hospital north of us all the way to Orlando. We are the only hospital in Broward that does pediatric heart transplants. We have done 28 of them and they have all done very well. We are now going to be doing kidney transplants in the next six months. We have an excellent oncology program. We have the largest pediatric fellowship training orthopedic group south of Atlanta. So we have gone up the coast and met the taxing district of Palm Beach County. The first thing that came out was a huge void of pediatric specialty services in the county. We need to have a presence of specialty pediatric providers in that market. We have been looking at real estate in the Wellington area to put a multi-specialty clinic. What we have in Boca Raton Hospital now is pediatric sports medicine on Glades Road west of I-95. We have another one in Coral Springs that is expanding about another 7 000 square feet. Florida didn t expand its Medicaid system like some of the other How do you provide transparency to health care consumers And do you think consumers are getting savvier in researching the quality of care from providers We need to be the safest health care system because all the consumers are going to be educated. You are going to shop around for outcomes and see who provides the best care. You are there looking online to see who provides the most service. We provide more cardiac care than anyone in South Florida. You are going to look at who does the most of something because you want experience. We have developed a website that accounts for two things One is safety and quality with comparisons to state and national average and the other is price for services. Right now anyone who is an employee of Memorial or independent can access a medical consultant through an iPhone but not just by talking they can see a visual of the physicians on the other end for minor care. So I m at home in Broward or Palm Beach at 9 o clock at night and have a bellyache. I don t have to get in my car. I go on my phone and a physician will tell me Guillermo Aragon Lauren Cohen and Greg Stein create that environment if I m a physician or working closely with nurses. I will do my best to elevate the organization to its potential because the potential is there. The excitement and will to move ahead to me is very exciting. People are motivated. How are you communicating with the North Broward Hospital District Broward Health Have there any been any talks of merging Pauline Grant who is the acting CEO and I have been in constant dialogue. We have a joint venture called Community Care Plan which is a Medicaid product a very successful product. I don t believe the two cultures are compatible but I believe there are opportunities. A lot of health care systems are expanding throughout the region such as Baptist Health. I see you have a couple of locations in Coral Springs for sports medicine and pediatric MRI. Do you see further geographic expansion for Memorial in the future Absolutely. One of our most valuable 58 OCTOBER 2016 whether I need to go to the emergency room or go to Walgreens for medication or go to my primary doctor the next day. [Soon] we will be able to expand this beyond the Memorial team to other plans that we have services with like United Healthcare Florida Blue and Cigna. That s why technology is so important. Since you had so many years at Tenet what s your perspective on working for a for-profit health care company vs. being part of a hospital district The fundamental difference is quarterly earnings. Those of you who work in the corporate world have to deliver earnings to Wall Street every quarter. In our industry our business it s not easy. I have never compromised patient care at a for-profit but I do realize that the investments and infrastructure certain resources were limited in the forprofit world. Not being dependent on Wall Street s expectations lets me have a longer view than 90-day increments. The Palm Beach initiative for Joe DiMaggio is a three- to five-year journey. We are a 2 billion organization with 13 000 employees and a payroll of 1 billion. Earnings which were in excess of 180 million last year stay in the community to fund 276 million in capital projects and to provide the resources for the physicians to provide quality care. When the Zika situation appeared we made a decision even before it become law that we were going to screen all of the blood in our system. That was an 800 000 call. It wasn t in the budget but it was the right thing to do. What s your opinion on the controversy over the cost of the EpiPen Pharmaceutical costs are the line item that is out of control. If you look at your insurance plan pharmaceuticals costs are the ones that are driving your premiums higher. As long as third-party payers are willing to pay and the government says you have to provide them you are going to pay. As long as you have a monopoly on that medication prices will continue to rise. Jordan Knowles Angie Davis and Peter Oldbury Cristy Leon Clayton Idle and Shannon Alfonso Niliana Garcia and Diane Roy MIAMI MIAMI NEW YORK DENVER NEW YORK DENVER LAS VEGAS LAS VEGAS A LAW FIRM WITH INNOVATIVE SOLUTIONS FOR INNOVATIVE CHALLENGES SAN DIEGO SAN DIEGO BOCA RATON FORT LAUDERDALE MIAMI BEACH NAPLES ORLANDO PORT ST. LUCIE TALLAHASSEE TAMPA WEST PALM BEACH NEW LOCATIONS DENVER LAS VEGAS MIAMI NEW YORK SAN DIEGO 60 OCTOBER 2016 WWW.GMLAW.COM S P E C I A L M A R K E T I N G F E AT U R E CHRISTINA NICHOLSON CONTENT STORYTELLING VIDEO MARKETING SUCCESS Marketing is a widely used term to describe the communication between a company and its consumer. There are countless ways to market a business to a desired audience including affiliate marketing B2B marketing door-to-door marketing Facebook marketing and guerilla marketing. It s all about content Bill Gates wasn t only a technology genius. He was also a fortune teller when he said content is king 20 years ago. Today the biggest form of marketing today is content marketing. The definition of content is material with substance. In other words it s something useful and entertaining usually told in a story-like format and a perfect way to market content is with video. If you re buying a house you don t just want to see pictures. You probably want to see video of the inside the outside the neighborhood and more. If you re looking for a new doctor a headshot of the specialist doesn t tell you anything. A two minute video of the doctor interacting with a patient or even a patient s success story would make a world of difference when you call to book an appointment. Numbers don t lie Here s what Hubspot an inbound marketing software platform found when it surveyed executives about how video can yield a return on investment 90 percent believe product videos are helpful in the decision process 80 percent recall a video ad they viewed in the past 30 days 75 percent watch work-related videos on websites at least once a week 65 percent visit the marketer s website and 39 percent call a vendor after viewing a video 33 percent of their online time is spent watching video Today the majority of people would rather watch a video than read text. It s nearly impossible to log online and not see some form of video with either music text overlay or pictures in a slideshow. Creating the content Great content includes three things education entertainment and emotion. The most effective way to get a brand s message across with these three points is with a quality video. Like anything in business if you want to make an impact you need to have a strategy. Just because you have an iPhone with a camera and the iMovie editor does not mean you can create effective videos to market your business. Instead hire a storyteller someone who not only has experience shooting and editing but producing stories as well. The lighting angles audio and form in which all of those elements are pieced together is vital to the story and your brand s message. Whether it be an instructional video for new employees a behind the scenes look at what happens in the office when a deadline nears or a thank you message for customers before a holiday without a coherent story the video will look like it was just thrown together for no apparent reason. Sharing is caring Your website is your store front. You should be welcoming people showcasing your brand in motion. Then continue on social media. Second to Google YouTube is the world s largest search engine. With a well thought out headline and description your interesting and inspiring content could reach an unlimited amount of people. Twenty years ago Bill Gates said To be successful online a magazine can t just take what it has in print and move it to the electronic realm... They need an opportunity for personal involvement that goes far beyond that offered through the letters to the editor pages of print. I think he s right. Christina Nicholson is a former TV reporter and anchor who now owns and operates Media Maven a public relations firm. She specializes in media relations video production writing and blogging. Contact her at Christina OCTOBER 2016 61 NEW SOUTH FLORIDA Office space will play a key role in the 1.5 billion Metropica project BY KEVIN GALE The Other Coastline Construction of the first condominium tower is underway at Metropica and the developers plan to start an office tower by the end of the year. Inquiries from tenants began before Avison Young was hired to start marketing the office space says Erick Collazo vice president of development at Metropica Holdings. The prospective tenants are attracted to what will be the equivalent of a new downtown area along the edge of the A rendering of Metropica s first office building 62 OCTOBER 2016 AD OCTOBER 2016 63 Metropica will bring an urban vibe to the area near Sawgrass Mills Everglades--the developers call it the other coastline. The kind of tenants we want to attract here are really interested in having the restaurants the food and entertainment next to them Collazo says. Among the restaurants are Brazilian steakhouse Fogo de Ch o Kona Grill True Food Kitchen Shake Shack Salsa Fiesta and Pisco y Nazca a Peruvian ceviche gastrobar. The entertainment includes Kings Bowl America which is popular for corporate events and an iPic theater which could host business presentations Collazo says. Across the street is the BB&T Center a major concert venue that is home to the Florida Panthers. This was suburbia and now it has an urban context says Keith O Donnell a principal with Avison Young. The project will have 1 900 housing units with towers built in phases and 400 000 square feet of retail. Moss Construction already has begun site work. A 22 million infrastructure loan closed in May. K Group Holdings International Chairman and CEO Joseph Kavana Metropica s developer has been involved in almost 500 acres of Florida development including Jacaranda West in Plantation and Chapel Trail in Weston. While the project is at the edge of the Everglades it is centrally located in the region north and south. There s also transportation infrastructure with the Sawgrass Expressway and interstates 595 and 75. That provides easy access to airports and the workforce O Donnell says. One of the strongest office markets is Sunrise. That s where the workforce is O Donnell says. However many tenants in Sunrise occupy space without urban amenities. Customers that come to visit accountants and lawyers aren t having a great experience and professionals who work there are not having a great experience he says. The office space inventory is relatively tight in Sunrise Collazo says. You can t find three 20 000-square-foot floor plates. Some of the prospective tenants are looking at up to 50 000 square feet O Donnell says. We believe there will be a lot of activity coming out of Miami he says. The challenge at Metropica was creating a downtown area with such amenities as parking shuttles fitness centers a day spa fitness and a 240-room hotel on the property Collazo says. The developers visited 20 other mixeduse projects O Donnell says. That tells me they have been thoughtful about the width of the buildings and the walkways. It s easy to screw up a mixed-use project. It s difficult to get it right. The developers have brought in some prominent design and architectural firms to achieve the goal Oppenheim Architecture and Design CI Design EDSA and YOO Studio which is designing the condos. RLC Architects led by Bruce Retzsch is the architect on the office tower which will feature a contemporary design. And it won t be the last office space at Metropica. There are plans for 400 000 square feet of space in an urban office park on the north side of Metropica similar to what s common in the Buckhead area of Atlanta Collazo says. It will include retail underneath such as dry cleaners and takeout restaurants for tenants. On the north side of Metropica s 65 acres the developers control 10 acres and have the first right of refusal on 15 acres controlled by the city. Metropica is in the process of submitting the master plan to the city. 64 OCTOBER 2016 Entrepreneurs Organization The Entrepreneurs Organization (EO) is a global business network of 11 000 business owners in 150 chapters and 48 countries. Founded in 1987 by a group of young entrepreneurs EO enables small and large business owners to learn from each other leading to greater business success and an enriched personal life. The EO South Florida chapter is one of the top 5 chapters worldwide and helps leading entrepreneurs learn and grow through peer-to-peer workshops once-in-a-lifetime experiences and connections to experts. Visit Ask a South Florida Entrepreneur Joel Gandara Benjamin Marks President - Morro Capital LLC We operate multiple e-commerce sites where we sell niche clothing to consumers throughout the world. Proudest Accomplishment Building a completely vertical company that began with a 500 investment while in college to selling millions today. Greatest Challenges When faced with two great opportunities at the same time but we can only choose one...that is always a challenge You always want to make sure you make the best use of resources and time. What motivates me Acquiring businesses that fit our model and seeing them get turned around. We ve acquired four businesses in the last two and a half years and with each one we are motivated to continue to grow through acquisition. What do you love about what you do I love to sell products that truly make peoples day better. When our customers receive a package from us that makes a positive impact on their day that is rewarding We sell great products but I tell our team regularly that what we are really selling is a feeling so let s make it a great one Most memorable EO Experience I am new to EO but already I have found tremendous value in the people I have met. The relationships that I have begun to form on a personal and professional level have greatly paid off What distinguishes your company We are a vertical business that pivots quickly and responds to consumer demand by producing and shipping right away and giving customers that wow experience when they buy from us. Recent Book The 10X Rule by Grant Cardone CEO - Leveraged Equity Holdings Group LLC Commercial real estate investment and development in the USA and abroad. We focus on value added multi-family and retail property types in dense urban infill locations in DC MD VA WV KY PA NY FL and Puerto Rico. Proudest Accomplishment Building a Commercial Real Estate Portfolio of over 56 Million entirely from scratch. Greatest Challenges Acquiring managing and operating properties across 6 States and Puerto Rico and managing growth that is actually accretive as well as synergistic also finding and keeping talented managers. What motivates me Outside the box problem solving helping people and building strong foundations for personal and business growth for the long term. What do you love about what you do Using vision and creativity to spot and capitalize on long term trends and using math in a practical basis everyday. Most memorable EO Experience I just joined a few months ago but I would say being accepted into my fantastic forum I consider myself very lucky to have found such a great group. What distinguishes your company Having a long term perspective patience and being incredibly picky about what deals we execute on and which we avoid. We pride ourselves on being risk averse and focusing at least as much on the downside vs upside. That makes us unique especially in the development division of our firm. We also take pride in finding solutions for our tenants and clients by peeling back all the layers of the onion. Recent Movie The Upside of Irrationality Superfreakonomics How to Think Like a Freak by Thomas Sewell OCTOBER 2016 65 EDUCATION The 80 million Center for Collaborative Research at Nova Southeastern University includes many of the university s scientific researchers space for lease and a business incubator. Pursuing Great Ideas NSU s Center for Collaborative Research looks for cutting-edge cures solutions BY KEVIN GALE As Nova Southeastern University s senior vice president of translational research and economic development Dr. H. Thomas Temple is playing a key leadership role in the university s new Center for Collaborative Research (CCR). The center is putting an exclamation point on NSU s role as a major research institution and will foster collaboration among researchers from many scientific disciplines. NSU estimates the center will add 500 million to the university s current 2.6 billion economic impact. Most importantly the center has an array of potentially life-saving research. Temple who is an orthopedic surgeon and researcher previously was at the University of Miami s Miller School of Medicine where he was vice-chairman of the orthopedics department chief of orthopedic oncology director of the tissue bank and a professor. As a practicing surgeon he has expertise in novel treatments of bone and soft-tissue tumors transplanting tissues and complex limb reconstruction. His research interests include stem cell applications in bone and cartilage regeneration tissue banking and targeted therapies for sarcomas. The following interview has been edited for brevity and clarity. How significant and unique is the center in South Florida We are attempting to find that perfect intersection between innovation science business and health. We are really in a way an entrepreneurial scientific research university that is trying to capitalize on new ideas looking for trends in health care and finding solutions to problems. The CCR in a sense is an incubator for great ideas but more important these ideas are being put into action through clinical trials in our clinical enterprise so that we can truly make transformational differences in the health and welfare of this region and globally. What are some of the cuttingedge features that aren t found elsewhere in the region Most important are the people in the building. Their skills and expertise are very special. For example we have the Institute for Neuro Immune Medicine which is probably the premier institution in the world looking at chronic fatigue syndrome and Gulf War illness looking at how the brain and the immune system collide and create a disease. We also have the Cell Therapy Institute which was newly formed and led by Richard Jove. He in turn has recruited some of the top scientists at the Karolinska Institutet in Stockholm 66 OCTOBER 2016 EDUCATION way we go about combating it. Was the CCR a key part in your decision to come from UM to NSU It was but it wasn t just the CCR. It was the vision of NSU s president [George L. Hanbury II] and the acquiescence of the board to that vision finding scientific reasons for disease and therapies to fight disease. We want to put these into large-scale clinical trials and develop a modern hospital that is not only going to deploy these strategies but educate future generations of physicians. To me that was special. In addition we plan a hotel so patients can come from near and far to complete their therapy in the comfort of a hotel. We will partner with the HCA hospital system which is not just regional but national and international. It has the gravitas and horsepower to harness these ideas and put them in clinical trials and make a difference. Do you think South Floridians understand how big of a research center NSU is now with more than 200 research projects People do not understand what s going on here. I think once the secret is out a lot of folks will be wanting to play catchup. Where does the university want to focus on in terms of new projects I think one of the most critical things we need to develop here at NSU and are in the process of scripting is a world-class genomics center. I think the study of disease and basic inquiry starts with a fundamental understanding of the various and sundry diseases that we study especially cancer. We are developing a relationship with the University of St. Petersburg in Russia which has some of the most clever and brilliant bioinformaticians in the world. How does the CCR fit in with the HCA hospital moving to NSU and the two medical schools It s an absolutely symbiotic relationship. There will be cutting-edge research in the CCR and much of it will be in the preclinical space looking at interaction between tumor and normal Dr. Thomas Temple an orthopedic surgeon and researcher joined Nova Southeastern University from the University of Miami. Sweden. They are studying cardiac regeneration for patients who have had coronary artery disease. They are looking at novel stem cell therapies to cure macular degeneration and most exciting for me as an orthopedic oncologist is applying natural-killer engineered T cells to fight cancers. The AutoNation Institute for Breast and Solid Tumor Cancer Research is not only studying ways to cure cancer but the genome of individuals who are at greater risk for developing cancer and trying to stratify risk among the general population. I think that s really valuable and a unique way of looking at disease. The Rumbaugh-Goodwin Institute for Cancer Research is looking to combine natural products and molecules with well-known anti-cancer drugs to enhance their effect in fighting cancer. They have identified a gene in a certain form of pediatric cancer that when manipulated or when that gene product is blocked may be able to stop that cancer from proliferating. So the building offers in addition to an extraordinary array of advance equipment and technologies these extraordinary people who are really going to make a transformational difference in the way we think about disease and the Robert Smith director Jean Latimer and Jose Lopez at the AutoNation Institute for Breast and Solid Tumor Research. Our goal is to translate the molecular biology of cancer into a personalized approach to treatment and prevention that will benefit patients throughout the world Latimer says. OCTOBER 2016 67 EDUCATION Appu Rathinavelu director of the Rumbaugh-Goodwin Institute for Cancer Research We are dedicated to finding new ways to treat and ultimately cure cancer by examining natural remedies and drugs that have the potential to heal patients more effectively. cells and looking at how different therapies can change cancer. We are going to be front-and-center in solid tumor immunotherapy. We have one of the most outstanding bright researchers Dr. Evren Alici a Karolinska Institutet scientist and an orthopedic surgeon. He has developed methodologies and ways of delivering natural-killer T cells to patients with cancer. I believe that this really is the future of medicine. People like him will develop these therapies in the CCR. Then you could put them in a clinical trial in a hospital although that will take years. We are partnering with the HCA s Sarah Cannon Research Institute. These ideas won t be just introduced at the HCA hospital at NSU but all the participating hospitals in the U.S. and abroad. When we ask a question and introduce potential therapy we can have answers in months instead of years. That will drive further discovery and help in our recruitment of outstanding physicians. We will attract the best students because they are going to want to be a part of this. Talk a bit about having the benefits of the U.S. Geological Service occupying the first floor. I think they are serving an extraordinary function in cleaning the Everglades but they bring so much more to a research university. For example our colleagues at the oceanographic institute are very interested in many of these environmental issues global warming coral reef ecology invasive species so having a government agency that is really independent minds working on modeling and discovery collaborating with our oceanographic faculty is really unique and a strengthening feature of our research enterprise. It seems like there are many aspects of the CCR that will conduct research on the region s ecology and oceanography. The CCR is largely founded in discovery and impacting human health. There are so many aspects of oceanographic and natural science inquiry that dovetail into and augment and improve our ability to study and treat human problems. There are algae species that create toxins but at the same time create byproducts that can be used as biofuels. There are lower-invertebrate species that resist infection and secrete molecules that can be used in human health particularly by applying them to implants whether it s a tooth or a joint replacement. These can have tremendous impact. There are certain fish species that are resistant to certain cancers. Getting back to genomics we can study what makes them resistant to certain disease and apply them to human disease. We are trying to break down silos. It s amazing when you get an engineer basic scientist and clinician in one room. They have 10 or 15 projects that they think are interesting and can have an impact. The best ideas are formed in that special kind of interaction that small group multidisciplinary action. This building functions as a place for people to come Richard Jove director of the NSU Cell Therapy Institute The institute is pioneering transformational research on nextgeneration cellular therapies in our mission to develop more effective and safer treatments for devastating diseases. 68 OCTOBER 2016 EDUCATION Dr. Nancy Klimas director of the Institute for Neuro Immune Medicine Our team is going to find the reset button that restores health to people with chronic disabling conditions. An overview of NSU s Center for Collaborative Research e newly opened 80 million 218 000-square-foot center on together share ideas and develop common pathways to curing human diseases. It s not just sciences. It s the business school and the law school and developing cogent business strategies that allow you to take these ideas into the market. There are some prominent federal funding sources for research including the National Institutes of Health U.S. Department of Defense and the National Oceanographic and Atmospheric Administration. How are those relationships progressing and what other sources are you seeking funding from We are very proud of our competitive funding but we are also trying to encourage industry-sponsored funding because we are developing technologies that are for human consumption. We think some of this foundation funding and industry grants can get us further along much more quickly. We are not averse to large contributions from individuals either. How does the leasing work I see Colliers International listed as the agent. The first floor and fourth floor are completely occupied. The second floor pending some ongoing deals is about 60-percent occupied. The third and fifth floor are shelled in but we are in discussions with a number of large companies research foundations that are interested in building out and expanding that space. NSU s Davie campus has state-of-the-art wet and dry labs exible modular layouts cutting-edge research equipment access to a highperformance computing environment and connectivity to Florida LambdaRail a high-speed broadband network for researchers. e center s 5 000-square-foot NSU Technology Incubator will house 10 to 12 startups and provide a range of supportive services. An outpatient facility will provide centralized clinical research infrastructure to bene t investigators in multiple disciplines. sta grant writers interns and clinical trial services. e CCR will be home to NSU s Institute for Neuro-Immune Medicine the Rumbaugh-Goodwin Institute for Cancer Research the Emil Buehler Research Center for Engineering Science and Mathematics and the U.S. Geological Survey. e center will facilitate interaction with its next-door neighbor the Health Professions Division which is home to the colleges of osteopathic medicine allopathic medicine pharmacy optometry health care sciences medical sciences dental medicine and nursing. Core facilities at the CCR include A genomics facility for sequencing human genes associated with disease A ow cytometry facility for isolating special cell types such as immune and stem cells A cell therapy facility for developing immunotherapies and regenerative medicines An imaging facility for advanced digital microscopy capabilities e center will have access to NSU researchers the technology transfer OCTOBER 2016 69 LAW Patent attorney helps athletes develop new income streams BY DAVID LYONS Scoring in Business The NBA s regular season begins this month. The NFL has kicked into high gear. Boxing is a year-round dance. And for lawyers who represent sports professionals a successful season means ensuring their clients maximize profits from their most important asset their names. Robert Suarez of Miami s Espinosa Trueba Martinez is a U.S.-registered patent attorney whose practice centers on identification Rob Suarez creation and protection of intellectual property rights for startups entrepreneurs and established corporations. He specializes in patent law and serves clients in other intellectual property matters such as trademarks copyrights and trade secrets. I m dealing with some of the smaller [-name] athletes he says. They re not getting the billion-dollar deal from Nike. They re looking to maximize the few years they ve got on the court. It s attractive to them to have their own intellectual portfolio that they can license. Sometimes the clothing things will be marketed initially to the local fan base. If you re a Miami Heat player all of the local Miami fans run around and want to find the T-shirt or hats with your brand on it. Suarez who started in the intellectual property field in 2008 says athletes increasingly are focused on leveraging their names to expand their earning power while they can. One high-profile client is basketball player Norris Cole a guard with the NBA s New Orleans Pelicans after winning two championship rings with the Heat. Others include boxers Shannon The Cannon Briggs a two-time world heavyweight champion and Marc The Chicago Shaker Randazzo a 1995 WBO world cruiserweight champ now retired. Briggs a Brooklyn native who has 60 wins six losses and one draw in a career spanning three decades also is an actor making his TV debut in New York Undercover in 1995. Since then he has appeared in the movies Bad Boys II with Will Smith Transporter 2 and The Wackness. Briggs also has appeared in music videos including one for rapper Thirstin Howl III s song Surrounded by Criminals. Randazzo s boxing career started in the late 1980s and lasted into the 1990s. He was 29-1 in the ring with 16 knockouts. Coming from Chicago he trained in Miami with legendary cornerman Angelo Dundee. After retiring he became chef-owner of Randazzo s Little Italy a 13-year mainstay on Miracle Mile in Coral Gables before closing in July. While many former athletes have become restaurateurs Suarez sees more of them associating themselves with lifestyle clothing. It s really easy for athletes to attach themselves to a clothing brand. It becomes a self-fueling industry he says. There are a couple of legal strategies Suarez employs to help professional athletes earn money from his or her name. The first is the direct licensing of the name. The other involves the athlete developing a catchphrase or slogan from the name which lets Suarez file for a trademark on his client s behalf. Suarez says athletic performance helps his clients graduate in visibility from a hometown level to a national or even international exposure. He says Briggs has recently gained traction in the United Kingdom and now must establish trademarks for his name in Europe. Suarez urges clients to federally register their trademarks. It gives us a larger shield and a larger sword. A lot of infringers feel Oh it s just out there anybody can use this Suarez says. With Briggs there s no problem convincing his client to safeguard the market value of his name. He s almost [Muhammad] Ali-like in the way he garners attention for his brand Suarez says David Lyons is a past editor-in-chief of the Daily Business Review. He is principal of Lyons Strategic Communications of Fort Lauderdale. Short Takes e Miami-based law rm of Genovese Joblove & Battista added two veterans in domestic and international commercial litigation and business transactions. John Arrastia who joins as a litigation partner arrived from the minority-owned rm Arrastia Capote partners where he was managing partner. Dan Zabludowski who joined of counsel came from Hinshaw & Culbertson where he represented clients in corporate commercial and real estate law as well as loan transactions and bankruptcy. Berger Singerman has hired Adriana Kostencki to lead its new business immigration practice. Formerly a sole practitioner she is the president of the Venezuelan National American Bar Association. 70 OCTOBER 2016 OCTOBER 2016 71 EDUCATION Businesses back Debate Initiative to support students BY KEVIN GALE David Rodriguez a senior at Flanagan High School performs at last year s Debate Initiative luncheon. There s a simple path for student success debate. Broward County Public Schools has found that students who participate in debate programs increase their GPAs by 10 percent and their literacy scores by 10 percent. Nearly all the debaters 98 percent graduate from high school and 95 percent go on to a four-year college. At-risk students who participate in debate increase their chance of graduating from high school by 70 percent. I was a debater in high school and it was a transformative experience says former U.S. Sen. George Lemieux who is chairman of the Gunster law firm. Debate teaches students critical thinking skills and how to stand up and present themselves which benefits them later on whether looking for a job or being effective in the workplace Lemieux says. To me it s a magic elixir. There is nothing better than competitive academics. ... Kids want to learn and want to compete. They self-teach and that s worth its weight in gold. That s why the school district is putting a lot of muscle behind its Debate Initiative a partnership with local businesses to support high school debate teams. The ultimate goal is to let students build their r sum s and gain interpersonal skills. Gunster and Haliczer Pettis & Schwamm are two prominent law firms supporting the initiative. Broward State Attorney Mike Satz also has rallied to the cause. We really realized it was a great fit for the legal community. For us that are courtroom lawyers there are a lot of similarities with debate Lemieux says. The program began in the 2012-13 school year after school board member Laurie Rich Levinson asked local businesses for their help Lemieux says and Broward Schools Superintendent Robert Runcie has been particularly supportive. Megan West a debate teacher at Cypress Bay High in Weston has moved to the school board headquarters to become the instructional facilitator for the district s program. The district says 12 000 students participate in the program. Since it began the program has gone from being offered at 15 schools to all of the middle and high schools plus 12 elementary schools. West who has been involved since the start said business support has been instrumental in the program s growth. One way businesses can help is by having clothing drives to provide gently worn professional attire to students. On Labor Day weekend the initiative emptied its storeroom by handing out 232 outfits to students who didn t have proper clothing for debates West says. More clothing is needed. The initiative raised 120 000 last year including matching grants from the Broward Education Foundation West says. An upcoming fundraiser is the annual luncheon Oct. 19 at the Mary N. Porter Riverview Ballroom at the Broward Center for the Performing Arts. It includes students presenting samples of their debate work. Tickets are 100 tables range from 500 to 10 000. Proceeds provide transportation entry fees and other support. Another way members of the business community can help is by mentoring students or volunteering to be a judge in debate tournaments West says. That includes the district tournament in February. Those interested can contact her at Megan.west browardschools. com. 72 OCTOBER 2016 RETIREMENT PLAN EXPERTISE MATTERS Gain and retain talent with the Fortune 360 Advantage. THE360ADVANTAGE 8211 W Broward Blvd 420 Plantation FL 33324 954.800.5500 Securities are by licensed individuals offered through Investacorp Inc. a Registered Broker Dealer Member FINRA and SIPC. Advisory services offered through Fortune 360 Group LLC a Florida Registered Investment Advisory Firm and or Investacorp Advisory Services Inc. a SEC Registered Investment Advisory Firm. OCTOBER 2016 73 .683.3256 er carolmaisto D Aug 31 & Wealth Magazine x 4.9 CMYK 74 OCTOBER 2016 The Lattitude One Building 175 SW 7 Street Suite 2310 Miami FL 33130 Ph. 305.809.8085 w w w. l i f e s t y l e i r. c o m Westchester Branches Located Brickell Westchester Miami Lakes And Coming Soon To Miami Beach & Las Olas Fastest Growing Real Estate Firm In South Florida 24 Hour Concierge Service LINCOLN ROAD LOCATION GRAND OPENING NOVEMBER 2016 STAY TUNED...... OCTOBER 2016 Miami Lakes 75 Brickell INSURANCE Run Like a Cheetah HOW BROWN & BROWN INSTILLED A COMPANY CULTURE TO COME OUT ON TOP BY KEVIN GALE PHOTO BY LARRY WOOD There are signs of the company culture at the Brown & Brown Insurance office in Fort Lauderdale from the time you pull into the parking lot. There s a guest spot right near the door which signals customers come first but right across the lot is Cheetah Row. The reserved spots aren t for the agents who sell the most but the ones who had the most increase in sales says Mike Keeby the recently promoted regional president for Brown & Brown. You have to get up and run every day Keeby says. Like the lion the cheetah has to run faster than the slowest gazelle every day if it s going to eat. Cheetahs are not known only for their speed but for their vision agility and strength which is what Chairman J. Hyatt Brown a former Florida Speaker of the House has instilled in the company culture. Brown who has a major interest in African culture and art also wanted a sales culture that wasn t territorially oriented Keeby says. Offices can compete until they have a customer. I can have accounts in Michigan. B&B which is based in Daytona Beach is the largest insurance agency in Florida the sixth-largest public broker in the United States and seventh globally the company says. The 7 500-employee company which trades on the New York Stock Exchange is financially solid as evidenced by its 1.7 billion in annual revenue and a dividend that has increased every year since 2004. Not bad for what started out as a small independent agency in 1939. Keeby says he s spending more time on the road since his promotion in June he s overseeing 11 offices in Miami Homestead Fort Lauderdale West Palm Beach Vero Beach Melbourne Naples Fort Myers Sarasota Clearwater and Tampa. But he is used to traveling. Keeby traveled the world for the first five years of his life because his father was an Air Force pilot. He spent grade school in Fort Walton Beach and middle school in Kansas City but graduated from Palmetto High School in 1980. Back then that area of Pinecrest was just called east Kendall he says. Keeby studied for 2 years at Florida State University but moved back home to earn a marketing degree at Florida International. After graduation he moved to Denver where his wife s uncle lived and his first job was selling for Allstate Insurance in the back of a Sears store. After two years he was fast-tracked into the management program and oversaw southern Idaho. He helped start an insurance agency in St. Louis and in 1994 joined the Head Beckham Agency on Biscayne Boulevard in Miami. When the company merged with B&B in 2008 Keeby was a minority equity partner. He oversaw B&B s West Palm Beach and Vero Beach offices before moving to the Fort Lauderdale office. His sales philosophy mirrors the company s. My strategy has always been that everyone sells and nobody can rest on their laurels. Our company is a sales-driven culture. I expect all of our producers to continuously and regularly attract new customers. I am passionate about the sale process Keeby says. It s not an in-your-face approach though he says. I like to think our best agents take a consultative approach. We re a solutions-based provider of insurance. Hot areas for insurance The company offers a broad portfolio personal insurance business insurance employee benefits financial services trade credit surety bonds and risk management. It also has a wholesale brokerage and a division that provides riskmanagement services and administration for selfinsured organizations. Cyber liability has emerged as a major growth area and insurance products are being developed at a rapid pace Keeby says. Insurance companies have become consultants who look at cyber-security procedures Keeby says. The more procedures and protections they can put in place the more they can mitigate the insurance price. In South Florida B&B has a heavy dose of boat insurance with underwriting by Lloyds of London. Keeby personally enjoys a 30-foot Intrepid open fisherman. Keeby is also finding a lot of activity in employee benefits for mid- to large-sized companies coverage for high-rise and community associations and coverage for non-profits. (B&B also gives back to more than 25 non-profits. Keeby is active in the Broward Partnership for the Homeless and Broward 211.) Keeby says customers like how B&B has the resources of a large agency without all the bureaucracy. Producers report to Keeby and he reports directly to president and CEO J. Powell Brown. Rapid change in insurance markets Despite everything B&B has going for it Keeby has to deal with the ever-changing insurance market. For example rates have softened in the storm insurance market while going up in the commercial automotive field. State regulators were reviewing a proposed 19 percent increase in workers compensation rates when Keeby was interviewed. He expected to see a 10 percent increase. When it comes to health care insurance many middle-market employers are struggling with whether to provide benefits or give employees a credit to get insurance through the Affordable Care Act. The ACA popularly known as Obamacare is a major point in the presidential campaign with Donald Trump calling for its replacement. Keeby says it would be difficult to eliminate all of its provisions but adds We will have changes and that s where we become necessary as employers try to interpret the laws. 76 OCTOBER 2016 Mike Keeby OCTOBER 2016 77 78 OCTOBER 2016 At we re experts at connecting people and businesses to the financial solutions they need to get ahead. ATTENTION Real Estate Professionals Mortgage Loan Officers Tax Preparers Financial Advisors... Turnkey Business-in-a-Box Financial Solutions for Your Business. Credit Correction Student Loan Consolidation Credit Card Debt Help Tax Resolution Loan Resources Financial Tools Visit today or call 800-810-0989 for additional information. Servicing Clients Nationwide and Globally 80 OCTOBER 2016 CELEBRATE A SWEET RIDE TO HELP YOU We ll bring the chocolate to you And the ice cream. And the caramel apples. And so much more Available for special events or private parties. CALL 954-940-4907 FOR DETAILS NOT YOUR AVERAGE FOOD TRUCK Hollywood Fort Lauderdale Weston Plantation Boca Raton Greenacres Lake Worth Palm Beach Gardens OPENING SOON Delray Marketplace HOFFMANS.COM OCTOBER 2016 81 COMMERCIAL REAL ESTATE How A-list malls differentiate themselves BY DARCIE LUNSFORD It s 2 o clock on a steamy summer Tuesday. The Macy s shoe department at Town Center at Boca Raton is teeming with commerce. Stacks of disheveled shoe boxes are strewn everywhere. Lines at the cash registers are four shoppers deep. Plastic in hand they are itching to swipe. The scene defies the Cincinnati-based retailer s late-summer bombshell that it would close 100 more stores in 2017 on the heels of another consecutive quarter of lackluster sales. That announcement followed three dozen store closures earlier in the year. Macy s is hardly alone in its battle to keep bricks-and-mortar stores relevant and profitable in the face of Amazon and myriad other online retailers taking larger bites of market share. Many retail analysts say America s malls are dying. But to paraphrase the timeless sage Mark Twain Reports of their deaths have been greatly exaggerated at least in South Florida. Instead Town Center at Boca Raton and others illustrate an emerging split in the mall sector between the haves and the have-nots. Characteristics of the haves Apple Tesla and Tiffany & Co. stores in affluent areas. Characteristics of the have-nots Shuttered anchors stagnant or low sales productivity and non-retail tenants plugging the holes. Here s what the 2016 U.S. Mall Outlook report from real estate research firm Green Street Advisors has to say A-quality malls the destination retail centers in most major markets drive the lion s share of mall values in the U.S. These properties are expected to exhibit solid operating performance for years to come. The prospects for B- and C-quality malls however are not as favorable. It should come as little surprise that South Florida where conspicuous consumption is king is home to two of the nation s five most profitable malls Bal Harbour Shops and Aventura Mall and several other trophy malls including Town Center and Sawgrass Mills that are maintaining their ground against e-commerce. Green Street defines a trophy mall as one that rings up at least 965 in sales per square foot. The tourism element is huge for South Florida. Tourist come here and they want to eat drink and shop says veteran retail broker Orin Rosenfeld. Even so the broader siphoning of sales to online outlets and to more convenient and experiential shopping venues can t be ignored. Even the winners of the mall wars will need to adapt to keep shoppers coming in experts say. Today s shopper isn t one to go for a box. They define their own path and break every known heritage tradition along the way says Sharon Dresser founder of Miami-based High Street Retail USA which represents many of the up-and-coming niche brands. Shopping outside is beautiful. Today s shopper wants fresh air close proximity to people and gathering places trees and nature not a faux environment with pumped HVAC. South Florida retail developers are aware. Most new retail projects these days are open-air street-oriented entertainment-centric venues. At Metropica the 1.5 billion mixeduse community under construction on 65 acres near Sawgrass Mills in Sunrise the plan is for a Lincoln Road meets the Everglades ambience says Eric Collazo the project s vice president of development. Collazo is also a former vice president of the Mills Corp. developer of Sawgrass Mills and other Mills-branded shopping and entertainment centers nationwide. Speaking to a group of commercial real estate brokers and developers at a recent industry event Collazo painted a future where the experience of shopping will be just as important as the mix of stores and restaurants. To succeed he says retail developments will need to differentiate their shopping experience from the Internet one. What we are seeing is a trend of smaller stores and mini-anchors Collazo says adding that large 6 000 to 8 000-square-foot restaurants are replacing department stores as anchors. The trend is de-malling. Freelance writer Darcie Lunsford is a former real estate editor of the South Florida Business Journal. She is the senior VP for leasing at Butters Group and is avoiding a conflict of interest in her column by not covering her own deals. 82 OCTOBER 2016 Top U.S. Malls Rankings based on sales per square foot. Bal Harbour Shops ................................................. 3 185 The Grove (Los Angeles) ....................................... 2 200 The Mall at Rockingham Park (Salem New Hampshire) ....................................... 2 170 Forum Shops at Caesars (Las Vegas) ..................... 1 615 Aventura Mall ....................................................... 1 595 Pheasant Lane Mall (Nashua New Hampshire) .... 1 595 Woodbury Common Premium Outlets (Central Valley New York) .................................... 1 550 The Village at Corte Madera (Corte Madera California)..................................... 1 475 Century City (Los Angeles) ................................... 1 457 Ala Moana Center (Honolulu) .............................. 1 440 Sources Green Street Advisors and CNBC Amerikooler walk-in coolers and freezers are that cold. Our industry-leading features and long-lasting efficiency make our coolers and freezers as cold as this list for years. When your rapidly growing business is heating up let Amerikooler keep you kool. OCTOBER 2016 83 NONPROFIT GOVERNANCE Is Your Favorite Charity Creating Dependency BY GERRY CZARNECKI At your favorite charity what are the goals Is your charity achieving its goals What impact are you having on your community Are you funding a food bank giving away clothing to the poor or providing housing for the homeless Maybe your charity is offering free breakfasts transportation to grocery stores or medical care for inner city youths. If so how are these organizations doing How do they measure success Most passionate caring and loving people want to help the disenfranchised. So they give money and time to charitable organizations that are equally passionate about their mission. And more often than not they do a great deal of the things we listed above. The charities give away hundreds of thousands even millions of dollars worth of free stuff with sincere intent to help the poor. Executives report to your board about the quantity and quality of what the organization does to support the community. Efforts and activities are counted and proudly reported. As a result more people and more organizations give money to these charities. And the fortunate feel good about giving back to the society. However the next step should be to ask What is the impact of those efforts In business managers very early in their careers were taught to never confuse effort with results. Yet all too often in the board rooms of the nonprofit charities it s mostly about the effort. More often than not in charity work the assumption is If we do good we will have an impact. If we give food the result will be less hunger. If we give medical care the result will be less illness. If we give housing there will be fewer people on the street. All too often all we really do is give away free stuff and we encourage people to wait for more free stuff. We actually create dependency on the free stuff instead of building independence and the ability to get what they need on their own. The real goal should be an outcome that causes recipients of our help to walk away from poverty because they have been changed by what we do. We should be giving a hand up not a handout. In short we all too often measure the activity of giving instead of the outcome of recipients achieving personal success and improvement because of the help. We should measure by how we are able to change their condition by changing them. Instead of getting a report at your next charitable meeting on what the staff and volunteers did ask for a report on how the targeted recipients were changed by what was done. And look for real measurements of success not just anecdotes. Gerry Czarnecki is founder and chairman of the nonprofit National Leadership Institute ( which helps boards of nonprofit organizations become strategic assets to the leadership team. His extensive background as a C-suite executive and CEO is coupled with current board leadership of corporate and nonprofit organizations. He is also chairman and CEO of the Deltennium Group. Contact him at 561.293.3726 or gmc deltennium. com. 84 OCTOBER 2016 OFFICE WAREHOUSE DISTRIBUTION INDUSTRIAL BUILD OUTS RETAIL RESTAURANTS NIGHTCLUBS MIXED-USE HEALTHCARE EDUCATION CHURCHES IVY DEVELOPMENT CORP. PRE-CONSTRUCTION CONSTRUCTION SERVICES 954.862.1752 SOUTH FLORIDA GENERAL CONTRACTOR SINCE 1989 OCTOBER 2016 LICENSED INSURED GCG040105 85 TECH HUB The Second Computing Revolution BY CHRIS FLECK The IBM Personal Computer debuted 35 years ago igniting a new way of computing that empowered individuals and forever changed the way we work and play. The pioneers knew they were on to something but they had no idea just how much impact the changes would have. The PC was much more than just a relatively affordable piece of hardware that could run programs--it legitimized and demonstrated to the world how individuals equipped with a useful tool could automate tasks eliminate paper and even run a business. No longer were employees limited to whatever their companies gave them. The fact that the IBM PC standardized interoperability peripherals and thirdparty applications enabled an information ecosystem to develop exponentially. Beyond work tasks people could bring PCs home for desktop publishing educating their kids and for early gaming. A revolution was born. The IBM PC was developed in Boca Raton by a team of 12 engineers known as the Dirty Dozen. They had a mission to develop the first business PC in record time and had the freedom to avoid IBM s traditional conservative processes. This included partnering with Intel for the central processing unit and Microsoft for the operating system. The team not only met the aggressive schedule but the IBM PC broke every sales expectation selling millions-- and eventually more than a billion--of business PCs that all originated from that same machine. Many of the original 12 remain in South Florida including the lone woman on the team Patty McHugh who became known as the Mother of the Motherboard and David Bradley who developed the BIOS (basic input output system) for the PC but became famous for inventing the Control-AltDelete command we still use today to end programs or restart the computer. Today we re seeing a new revolution and definition of the PC--again driven by individuals but this time enabled by mobility and the cloud. The new PC is a workspace provided by online software cloud storage and Windows-based business applications. It can be a virtual desktop that s hosted and run from the cloud and accessible anywhere. Or it can be a smartphone that fits in your pocket and travels with you everywhere running apps when mobile or full programs when wirelessly connected to a workspace hub with a large display. There also are parallels to the past when impatient workplace users would take technology into their own hands and buy PCs for their departments or for certain employees. Then--like now-- the impact was huge productivity gains for individuals but chaos for information managers who initially ignored the phenomenon and then took control once technology became mission-critical--or a risk for the business. Today s IT managers face impatient users who have even more options such as using free cloud services to get their job done or bringing their own devices to work. Most IT departments haven t yet endorsed those practices but the more progressive ones see the revolution coming and are preparing for ways to deal with it securely. Recently Microsoft announced it would partner with Citrix in Fort Lauderdale to offer cloud-based virtual desktops and applications. Just as the first PC revolution spawned a new age in productivity the next revolution of the PC has already begun--and again South Florida plays a leading role. Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (Nasdaq CTXS) a Fort Lauderdale company that provides secure delivery of applications and data. 86 LOCATION LOCATION LOCATION Prime Fort Lauderdale Office Space for Lease Commercial Tower at Executive Airport Office Space For Lease - 2101 W. Commercial Blvd. 5 Story Class A 94 350 SF Office Building with marble entry and lake views. Located 1.2 miles west of I-95 with easy access to Florida s Turnpike. Close to hotels retail and restaurants. 11 miles from Fort Lauderdale - Hollywood International Airport and adjacent to the Ft. Lauderdale Executive Airport. Ammenities include covered surface parking 24-hour building access security cameras dry cleaning service automotive detailing. Building signage available for full floor tenant. Management and securty officer on-site. Commerce Point Office Space For Lease 3511 W. Commercial Blvd. Fort Lauderdale FL 33309 Commerce Point offers office ready suites with excellent Commercial Boulevard visibility. Recently remodeled common areas. Separately metered HVAC system. Close proximity to restaurants cafes hotels financial institutions and shopping destinations. Availability of smaller suites for immediate occupancy. Excellent access to I-95 and Florida s Turnpike. Cypress Court Office Space For Lease 6360 NW 5th Way Fort Lauderdale FL 33309 Cypress Court has office ready suites available. Abundant parking 5 1000 ratio. Recently remodeled common areas. Separately metered HVAC system. Close proximity to restaurants cafes hotels financial institutions and shopping destinations. Excellent access to I-95 and the Florida s Turnpike. For leasing information 954.540.6490 or info THE FAMILY OFFICE Resetting Investment Return Expectations BY JULIE NEITZEL Despite an emerging consensus among expert market watchers there s a real disconnect between many investors return expectations and the returns they re likely to actually get. A day doesn t pass without headlines about negative interest rates in some economies-- low interest rates globally and the belief that interest rates will continue to be lower for longer. Despite the drum beat in the media and investors common knowledge that low interest rates lead to low investment returns a State Street survey of 400 institutional investors found their average annual return expectation for the foreseeable future was just under 11 percent. The classic Ibbotson-Sinquefeld study published in 1987 concluded that the stock market historically had generated an average annual return of 10 percent since 1926. However study co-author Roger Ibbotson a key market observer for decades has been saying for more than a decade that the historical average of 10 percent is unrealistic as a forward return expectation. Instead he believes large cap stocks more likely will deliver no more than 8 percent (nominal before inflation) over the next 25 years. In a recent article State Street Global Advisors explained that a balanced portfolio (stocks and bonds) is expected to deliver in the range of just 3 to 4 percent (nominal) annually for the foreseeable future. In the past when the stock market was delivering doubledigit returns inflation was higher and bonds yielded more. Given the current environment with the riskless rate near 0 (the real rate net of inflation) expected future returns in the stock and bond markets look likely to be significantly lower than both historical averages-- and most investors expectations. Currently the average state pension fund return expectation is 7.7 percent (nominal). By reducing future return expectations the pension funds will be challenged to create higher unfunded pension obligations. The low investment return environment has tested the most skilled chief investment officers. For example the 300 billion California Public Employee s Retirement system better known as Calpers generated an investment return of less than 1 percent in the recent fiscal year. The fund s average annual returns over the last 10 and 15 years have delivered less than 6 percent. While alternatives and other types of investment are considered to boost overall returns these asset classes cannot be counted on to deliver outsized returns consistently and forever. A recent McKinsey study ( Diminishing Returns Why Investors May Need to Lower Their Expectations ) says given the slow growth environment the total real returns of U.S. equities could average in the 4 to 6.5 percent range and fixed income could return 0 to 2 percent with a similar outcome for Europe. These investment returns are predicated on U.S. GDP growth in the 1.9 percent to 2.9 percent range and overall tepid global economic growth. Faced with what appears to be a substantially lower investment return environment for the foreseeable future what are the options for individual investors Postpone retirement and plan to work longer in order to fortify a retirement fund. Consider doubling one s saving rate to accelerate retirement funding and investment compounding benefits. Reduce personal spending to provide additional funding for savings. Eliminate unnecessary investment fees and expenses which significantly erode investment returns particularly over longer investment horizons. Understand the risk associated with higher-return strategies keeping in mind that investment losses are difficult to make up. Resetting your expectations also should result in a re-evaluation of whether your investment goals are realistic and achievable. The starting point to developing an investment plan is to set future goals that have a good probability of success. If your plan and goals are based on unrealistic investment return assumptions those goals merit further review and consideration as they may be unachievable. Julie Neitzel is a partner and adviser with WE Family Offices in Miami and a board member of the Miami Finance Forum. Contact her at Julie.Neitzel or 305.825.2225. 88 OCTOBER 2016 OCTOBER 2016 89 HISTORY VIEWPOINT An aerial view of the Metropolitan Miami Tournament in 1938 shows a flotilla of fishing boats on Biscayne Bay the older port of Miami and the spoil islands that would eventually be developed as the new PortMiami. (HistoryMiami Museum) The Largest Fishing Tournament Everyone knows about the Met in New York City but back in the mid-20th century the word had a different meaning for South Florida anglers. For them the Met was the Metropolitan Miami Fishing Tournament. The tournament was put together by the Miami Rod and Reel Club back in 1936 and was the largest fishing tournament in South Florida. With access to miles of salty and fresh waterways including Biscayne Bay the Gulf Stream the Keys numerous piers and year-round warm weather it s obvious why South Florida was and still is a world-renowned fishing destination. In 2013 5 billion in Florida was spent on the recreational fishing industry which supported more than 80 200 jobs. And in 2011 Florida was named No. 1 nationally in saltwater anglers with 2.4 million. The Met ran until 2008 but that didn t keep the industry from growing. In the 2013-14 fiscal year more than 1 million saltwater licenses were sold to residents and nonresidents. To see a YouTube video of the tournament visit opOZAx Want to learn more about Miami s nautical history Visit calendar to learn about tours of the Miami River and Biscayne Bay. 90 OCTOBER 2016 DISCOVER THE ULTIMATE CORPORATE ESCAPE--AT SEA. Celebrity Cruises will indulge your guests with luxurious accommodations globally inspired cuisine exciting entertainment engaging activities and stunning destinations. Our team will help you accomplish your business objectives while you network build loyalty and reward your top performers. Modern upscale staterooms featuring airy spaces with all the right tasteful details Modern facilities including theaters and conference meeting rooms with state-of-the-art A V equipment--all complimentary Wide range of amenities and turn-down options Award-winning cuisine with menus crafted by our Michelin-starred chef plus 24-hour in-stateroom dining Large luxurious theater perfect for company meetings or award presentations Premium event experiences with activities and entertainment to satisfy every taste EXPERIENCE THE CELEBRITY DIFFERENCE WITH ALL THIS--AND MORE FOR A LIMITED TIME GO BIG AND CHOOSE ONE FREE PERK FREE HIGH-SPEED INTERNET FREE DRINKS FREE TIPS 300 TO SPEND ON BOARD Celebrity Cruises in now in the Caribbean year round Contact Philip Jacobs to take a tour of our beautiful ships right here in Florida To learn more email PJacobs call 800 722 5934 or contact your travel agent. Visit for full terms and conditions. Cruise must be booked after June 1 2016. Offer applies to select 4-night or longer cruises that depart on or after June 1 2016. Excludes Celebrity Xpedition transatlantic transpacific and South America repositioning cruises. Each of the first two guests in an ocean view veranda Concierge Class or AquaClass stateroom qualifies for one complimentary amenity each of the first two guests in a suite qualifies to receive four complimentary amenities with an upgrade to Premium Beverage Package. For an additional charge guests receive a choice of two amenities or four amenities with an upgrade to the Premium Beverage package. Charge varies by option and cruise nights. Onboard credit is not redeemable for cash and expires on the final night of the cruise. Offer applies to new individual bookings and to staterooms in noncontracted group bookings is nontransferable and is not combinable with any other offer. Offers and prices are subject to availability cancellation and change without notice at any time. 2016 Celebrity Cruises. Ships registry Malta and Ecuador. SOMMELIER ON THE SAND Welcome to Auberge Beach. Great wine. Great food. Great living. elaxed Napa Valley luxury married to stunning Atlantic vistas makes for the perfect pairing. Located directly on the sand in beautiful Fort Lauderdale Auberge Beach offers a taste of the wine country with a dash of understated elegance for those with an appreciation for great wine great food and great living. The healing power of pleasure awaits... R 2200 North Ocean Blvd. Fort Lauderdale FL 33305 (954) 990-0332 Oral representations cannot be relied upon as correctly stating representations of the developer. For correct representations make reference to this brochure and the documents required by Section 718.503 Florida Statutes to be furnished by a developer to a buyer or lessee. This Condominium is developed by PRH FAIRWINDS LLC ( Developer ) and this offering is made only by the Developer s Prospectus for the Condominium. Developer has a licensed right to use the trade names marks and logos of The Related Group Fortune International Group The Fairwinds Group and Auberge Resorts LLC. Auberge Resorts LLC and its affiliates (the Auberge Group ) are not related to affiliated or associated with or a partner in the business of the Developer. No representation warranty or guarantee is made or implied by the Auberge Group with respect to any statement or information made or provided about the Condominium. Neither the Auberge Group nor any of its directors officers employees or agents has or will have any responsibility or liability arising out of or related to this publication or the transactions contemplated by this publication including any liability or responsibility for any statement or information made or contained in this publication. Auberge is the registered trademark of Auberge Resorts LLC and used by license agreement. In the event the Auberge license should lapse this Condominium and any hotel affiliated with this Condominium will not be permitted to use the name Auberge . The managing entities hotels brands artwork designers contributing artists interior designers fitness facilities amenities services and restaurants proposed are subject to change at the Developer s discretion. The Developer is not incorporated in located in nor a resident of New York. This is not intended to be an offer to sell nor a solicitation of an offer to buy condominium units in New York or to residents of New York or any other jurisdiction where prohibited by law. Any art depicted may be exchanged for comparable art at the Developer s discretion. Consult the Prospectus for all terms conditions specifications and Unit dimensions. Reproduction for private or commercial use is not authorized. 2016 PRH FAIRWINDS LLC unless otherwise noted with all rights reserved. WE VE HAD YOUR BACK FOR 70 YEARS. ED MORSE AUTOMOTIVE GROUP Family Owned and Operated for 70 Years. FAMILY OWNED & OPERATED FOR 70 YEARS ED MORSE AUTOMOTIVE GROUP FAMILY OWNED & OPERATED FOR 70 YEARS