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Description: In This Issue: Supplements & Brain Health, Best New Products of 2016, Healthy Blood Sugar, and Metabolic Health ww w. Vi Bu Ou Vi ye r O sit ta mi nR r s nl in eta ile G u e r.c om i d e B u ye rs Gu ide Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS 2016 DECEMBER16 VOLUME 23 NUMBER 12 24 30 34 45 Features 24 Vitamin Retailer s 2016 Best New Products For the ninth consecutive year VR editors and retailers assembled the year s best new products on the market. vitaminretailermagazine 30 Supplements and Brain Health Keeping Neural Connections Running Smoothly 34 Maintaining Healthy Blood Sugar A range of ingredients along with healthy diet and lifestyle is the best natural strategy for blood sugar control. Visit FreeProductInfo for FREE Product Information orSamples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Columns 4 37 38 Off the Cuff Healthy Shopper Product Spotlight 39 42 45 Supplement Science Health & Nutrition Natural Medicine Departments 8 10 22 47 Hot Sellers Industry News Research Update New Products 50 51 51 52 Off the Press Advertiser Index Industry Events Back Talk Copyright 2016. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 23 Number 12 December 2016. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to xlear for info about this advertiser OFFTHECUFF Mind Games ll admit it. Too many times I have walked into a room and forgot what I went in for. Sometimes I lose my train of thought mid-conversation after being distracted by something and I may forget a name. After all I m human and humans forget things. But the more we multitask the less we focus. I wonder how this affects us in the long run. While working on this month s feature article on memory and cognition I realized that the best thing we can do for our brain health is the best thing we can do for our overall health--maintain a healthy diet exercise and take the right supplements (see the article on page 30). And there are other ways to strengthen our brains. Sanam Hafeez PsyD a New York-based licensed neuropsychologist and teaching faculty member at the prestigious Columbia University Teacher s College shared how we can exercise our minds and master our memory. Hafeez explained that just like physical exercise brain exercises strengthen and keep the mind agile and active. You have a cognitive reserve a finite amount of memory problem solving and visual motor even verbal reasoning skills that declines over time. The more you engage your brain the longer you can hold on to your cognitive reserve she said. There are a lot of activities one can do to help their brain. Research shows that any stimulating activity will boost circulation and activate areas of the brain. According to Hafeez things such as writing with your nondominant hand trying to remember phone numbers doing mental math I calculations the daily crossword or looking up a new word in the dictionary on a daily basis helps your mind stretch in ways you can t see but certainly feel. The frustration that you feel when doing something that s mentally taxing is when you know your brain is getting a workout. It s good for you she said. Brain boosters such as learning a new language a sport a musical instrument or painting sewing and arts and crafts improve the brain in bigger more long-term ways. It may even reduce or delay the onset on Alzheimer s and other mental decline again by strengthening the cognitive reserve Hafeez noted. Brain exercises are good for one s overall daily health and may actually protect one from more serious ailments. Daily smaller brain boosters can help with mental agility daily memory an active work and even social life by helping increase attention focus and creative problem solving skills. And here s another surprise according to research has shown that surfing the web activates regions in your brain related to decision making and complex reasoning. So unlike passively watching TV using the internet is an engaging task that may actually help to improve your brainpower. If this is correct I should be a candidate for Mensa soon. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Mark Becker Maryanne ChristianoMistretta Michael T. Murray ND Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs See You Next Year It s amazing how time flies. At VRM Media we are already at work on our 2017 magazine issues. But for now I would like to wish our readers a very happy and healthy holiday season and a prosperous New Year Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to cvc for info about this advertiser Go to essentialformulas for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Barlean s Fish Oil is a very good product--an organic product. --Karen Hommelson Buyer Clerk Earth Mother Health Foods NORTHEAST SOUTHEAST EVERYTHING NATURAL TOO Monroe NJ VITAMIN MINERAL SUPPLEMENT ProVites by Nutritional Therapeutics SPECIALTY SUPPLEMENT InflamMove by Everything Natural Too HERBS BOTANTICALS Super Bio-Curcumin by Life Extension FUNCTIONAL FOOD BEVERAGE Kombucha by AquaViTea PERSONAL CARE Probiotic Soap by Candida Freedom HOT PRODUCT OF THE MONTH Restore (for Gut Health) by Biomic Sciences BRIGHTER DAY NATURAL FOODS MARKET Savannah GA VITAMIN MINERAL SUPPLEMENT ORAC-Energy Multi One by Paradise Herbs SPECIALTY SUPPLEMENT Nicotinamide Riboside by Jarrow Formulas HERBS BOTANTICALS PM PhytoGen Complex Tablets by Solgar FUNCTIONAL FOOD BEVERAGE ORAC-Energy Protein & Greens Powder by Paradise Herbs PERSONAL CARE Essential Oils by NOW HOT PRODUCT OF THE MONTH CBD Oil by CV Sciences MIDWEST CENTRAL EARTH MOTHER HEALTH FOODS Farmington MO VITAMIN MINERAL SUPPLEMENT Source of Life by Nature s Plus SPECIALTY SUPPLEMENT Calm Thoughts by Source Naturals HERBS BOTANTICALS Turmeric Supreme Extra Strength by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Coconut Water by Cadia PERSONAL CARE Charcoal Tooth Whitening Powder by My Magic Mud HOT PRODUCT OF THE MONTH Fish Oil by Barlean s THE SUPPLEMENT STATION Salem OH VITAMIN MINERAL SUPPLEMENT Vitamin D3 by NOW SPECIALTY SUPPLEMENT Baxyl by Cogent Solutions Group HERBS BOTANTICALS Turmeric Force by New Chapter FUNCTIONAL FOOD BEVERAGE Aloe Vera Leaf Juice by Pharm-Aloe PERSONAL CARE Peppermint Essential Oil by NOW HOT PRODUCT OF THE MONTH Silver Biotics by American Biotech Labs NORTHWEST WEST ANACORTES HEALTH & NUTRITION Anacortes WA VITAMIN MINERAL SUPPLEMENT Liquid Calcium Magnesium Citrate by Lifetime SPECIALTY SUPPLEMENT Carditone by Ayush Herbs HERBS BOTANTICALS Original Sambucus Elderburry Syrup by Nature s Way FUNCTIONAL FOOD BEVERAGE Organic Lactose Free Kefir by Green Valley Organics PERSONAL CARE Rosewater by Heritage Store HOT PRODUCT OF THE MONTH Essential Oils by NOW KRISTINA S RANCH MARKET Fresno CA VITAMIN MINERAL SUPPLEMENT Simply One Multivitamin by Super Nutrition SPECIALTY SUPPLEMENT CuraMed by Terry Naturally HERBS BOTANTICALS Ultra T Male Maximum Strength Testosterone Boost for Men by Nature s Plus FUNCTIONAL FOOD BEVERAGE Enlightened Synergy Kombucha by GT s PERSONAL CARE Feminine Care Products by Seventh Generation HOT PRODUCT OF THE MONTH Terry Naturally Products by EuroPharma Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to genesistoday for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP New Dietary Supplement Product Registry Ready to Accept Product Labels he Supplement OWL (Online Wellness Library) is now accepting product labels from dietary supplement finished product manufacturers and marketers as the product registry moves into its phase two of beta-testing. Nine companies served as original beta-testers working with UL the global independent safety science company who is developing and administering the Supplement OWL to improve the process of inputting product labels. The Supplement OWL is now moving beyond the original beta-test and the Council for Responsible Nutrition (CRN) who is providing the initial funding and has been coordinating efforts with the industry is urging companies to test out the product by inputting labels into the product registry prior to its public launch in January. Duffy MacKay ND CRN s senior vice president scientific and regulatory affairs advised Our goal is to make this process as efficient and easy as possible and the sooner companies start the process the more we can all learn together how to reach that goal. This important phase will demonstrate the scalability of the Supplement OWL a necessary component for the product registry to become a valuable resource T for its intended audience of regulators retailers the industry and ultimately consumers. Once there are a substantial number of product labels incorporated into Tier 1 of the Supplement OWL it will be launched publicly and available at no charge. Tier 1 will include a copy of the complete product label and various fields of information about the product including ingredients brand name allergen statements number of servings and more. Participation in this tier is free for any company who is willing to supply the required information about its products and will be accessible online at no charge to the public. There are two additional important elements in Tier 1 1) companies will be required to provide manufacturing and packaging facility contact information accessible only to FDA (U.S. Food and Drug Administration) and 2) each product entered will generate a unique product identifier which will have potential use as the Supplement OWL gains traction among its various audiences. UL in consultation with CRN and other industry leaders will soon begin developing Tier 2. For more information visit and Sprouts Makes Natural Holiday Offerings Easier W Wynn Werner and P.K. Dav Reappointed as Co-chairs of Ayurvedic Products Committee T he American Herbal Products Association (AHPA) has approved the reappointment of Wynn Werner and P.K. Dav as co-chairs of the AHPA Ayurvedic Products Committee during the AHPA Board of Trustees meeting at SupplySide West in Las Vegas NV on October 5. Werner is the administrator of the Ayurvedic Institute a non-profit organization in Albuquerque NM that teaches the principles and practices of ayurveda. He has served as the co-chair chair of the committee since 2010 and is also a founding board member of the National Ayurvedic Medical Association. Dav is the founder and CEO of Nature s Formulary the oldest ayurvedic 10 VITAMIN RETAILER brand in the U.S. natural products industry located in Round Lake NY. Dav is re-establishing his role as the committee s co-chair and is currently serving a second term on the AHPA Board. I am happy to be given this opportunity to add value and leadership to this committee s work on ayurvedic products said Dav . The Ayurvedic Products Committee was formed to help promote and protect responsible commerce of those products that are included in and or based on traditional use of ayurvedic ingredients. For more information visit ith consumer interest in healthy food on the rise Sprouts Farmers Market in Arizona is making it easier for customers to shop for a delicious healthy and affordable holiday meal. Through the end of the year shoppers can find a wide selection of quality meats fully prepared meals catering trays wines and cheeses and great last-minute gift ideas at Sprouts. Sprouts is also making it easy to give back to those in need throughout the holiday season with a special donation program to support local food banks. Healthy holiday meals shouldn t have to be expensive to be memorable said Sprouts President and Chief Operating Officer Jim Nielsen. Sprouts better-for-you products provide an affordable onestop shop for busy families and all of their holiday needs. Through December 31 2016 Sprouts will offer pre-packed Grab N Give bags filled with pantry items that are discounted by 10 percent and available for shoppers to purchase and donate. This year Sprouts has expanded the program adding separate bags filled with natural body care essentials. Donation bags are approximately 10 and include items such as canned food non-perishables fruits and vegetables and natural body care items such as toothpaste deodorant and lip balm. Customers can simply leave the bags at donation bins near the store exit and Sprouts will transfer them to local food banks. Last year Sprouts shoppers donated more than 256 000 bags of food providing more than 1.6 million meals to local communities. For more information visit WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to nowsolutions for info about this advertiser INDUSTRYNEWS Industry Associations Comment on Vinpocetine Ban he Natural Products Association (NPA) has submitted comments to the U.S. Food and Drug Administration (FDA) in response to the agency s recent actions to ban vinpocetine. FDA is collecting public comments following a Federal Register notice that would effectively ban vinpocetine a widely used product found in safe and legal dietary supplements. The FDA s decision could have major implications for new dietary ingredient (NDI) notifications T and have an adverse impact on consumers and manufacturers of dietary supplements. Daniel Fabricant PhD executive director and CEO of NPA said We think our comments lay out a framework whereby vinpocetine fits as a dietary ingredient under the Federal Food Drug and Cosmetic Act. If this notice goes into effect it will distort the market and confuse manufacturers selling safe and legal products and do nothing to protect consumers added Fabricant. Because of the farreaching implications this rule could have and the dangerous precedent it would set if allowed to move forward the FDA should conduct a full economic impact analysis and extend the comment period by a year or withdraw it effective immediately. The proposal has also received backlash from senior lawmakers including Senator Orrin Hatch (R-UT) who recently circulated a letter to the FDA asking the agency to review the impact this proposed rule could have on consumers and manufacturers of dietary supplements. The American Herbal Products Association (AHPA) also recommended the Secretary of Health and Human Services (HHS) consider initiating rulemaking to declare vinpocetine to be a lawful dietary ingredient in comments submitted to the FDA. AHPA strongly encouraged FDA to clarify that if vinpocetine is either found to be currently in the market as a food ingredient or comes to be included as a food ingredient in the future the ingredient would therefore qualify as a dietary ingredient. For more information visit and Genesis Today Introduces New Look Among Other Features G Go to frey for info about this advertiser 12 VITAMIN RETAILER enesis Today an Austin TX-based nutrition company recently introduced an all-new look product innovations and entertained guests with a private performance by award-winning Texas singersongwriter Jack Ingram hosted at Austin s famed listening room The Saxon Pub. During the evening guests were allowed to preview its new brand sample their industry-leading super fruit juices including Mangosteen 100 and Goji 100 products learn more about its collection of super foods and visit with the leadership team including CEO Bill Meissner Vice President of marketing Jeff Brucker and CFO Andy Bergad. With exciting new packaging coupled with many new product innovations we felt it was important to collectively engage retailers media and friends in a fun and dynamic atmosphere to see firsthand the evolution of the Genesis Today brand said Brucker. For more information visit WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to xlear for info about this advertiser INDUSTRYNEWS Deceptive Green Coffee Weight-Loss Ads Gets 30 Million Judgment t the request of the Federal Trade Commission (FTC) a U.S. district court judge issued a summary decision and 30 million judgment against the pitchman behind a product called Pure Green Coffee who deceived consumers using false weight-loss claims bogus testimonials and fake news websites. The U.S. District Court for the Middle District of Florida Tampa Division ruled that Nicholas Scott Congleton deceptively marketed Pure Green Coffee for weight loss through NPB Advertising Inc. and a web of other companies under his control. The court order permanently bars him from A the deceptive advertising practices challenged by the Commission. In addition the court ordered another man Dylan Loher to turn over 549 000 in partial satisfaction of the judgment. The FTC charged Loher as a relief defendant meaning that he did not directly participate in the scheme but indirectly profited from it. As this case shows the FTC is willing to go the distance to make sure that defendants like these are held accountable said Bureau of Consumer Protection Director Jessica Rich. We re pleased that the court has put an end to Congleton s deceptive scheme. The FTC first filed a complaint against Florida-based NPB Advertising its principals and related companies in May 2014. According to the FTC s amended complaint the defendants used deceptive marketing to capitalize on the green coffee bean diet fad which gained notoriety on The Dr. Oz Show a syndicated television program. The scheme used mastheads of fictitious news outlets as well as logos from actual news organizations to trick consumers. Most of the defendants settled the FTC s charges in November 2015. For more information visit Fruit d Or Unveils New Partnership with Taiyo During Cranberry Harvest Symposium M embers of the trade media industry stakeholders and customers converged at the Quebec Canada d Or formally unveiled its headquarters of ingredient new relationship with supplier Fruit d Or in October Taiyo. A new branded to literally ingredient SunCran get their combines Fruit d Or s feet wet Organic Cranberry Juice during Powder with Taiyo s this year s Sunfiber soluble guar VRM s Editor-in-Chief cranberry fiber. It is available as Janet Poveromo visits Fruit d Or s cranberry harvest. both organic and bog during the This conventional symposium. year s formulations. participants in the Taiyo Vice President Scott Smith Fruit d Or stated We selected Fruit d Or as an Cranberry Harvest ingredient partner not just for their Symposium got the leadership in delivering premium full farm-to-factory quality cranberry ingredients but also experience and because their core values parallel ours were on hand in that we are in business to produce when Fruit d Or and supply science-based quality formally unveiled ingredients with the highest concern its new relationship for consumer health and safety. with Taiyo. For more information visit The symposium included workshops designed to showcase the opportunities of marketing cranberry beyond urinary tract infections. During the symposium Fruit Go to ultratek WWW.VITAMINRETAILER.COM DECEMBER 2016 14 VITAMIN RETAILER Ingredient Business is Gelling at Vermont Soap M ost people that love Vermont Soap (Middlebury VT) don t realize that the iconic brand also makes products for many other companies as well as supplying manufacturers with bulk liquid and gel soap bases. In fact in most years more than 70 percent of Vermont Soap business is in private label finished goods as well as B2B bulk ingredients. Vermont Soap s eco-friendly solar and hydro-powered factory employs 25 people and has carved out a niche in the natural personal care products industry. Vermont Soap continues to expand their organic ingredients business with Gelling with VS. Established brands and startups can now add bath and shower gels with USDA (U.S. Department of Agriculture) organic certification to their lines. As part of the Gelling with VS program Vermont Soap provides a full range of business services including organic product certification compliance labeling formula test runs packaging assistance graphic design and custom blending. Vermont Soap has rebounded from a devastating fire in 2014 by building a plant at a new larger facility down the street from its original location. The company used the rebuild as a chance to streamline upgrade and expand production processes. Vermont Soap specializes in organic personal care cleaning and pet products and is a USDA Organic Processor Handler. We are like an organic soap Sherpa and can carry your natural product through the organic certification process for you said Larry Plesent Vermont Soap CEO. Vermont Soap s products are so natural they are certified to USDA organic food standards. For more information visit Go to reddremedies for info about this advertiser DECEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 15 INDUSTRYNEWS Zippy Bites Upgrades Packaging & POS to Meet Retailer and Consumer Needs ew York-based Zippy Bites LLC has made upgrades to its organic chocolate truffle energy snacks staple individual two-pack and its shelf-ready 20-pack point-ofsales display. The upgrades include effectively emphasizing product highlights to gain consumer awareness in a retail environment. Zippy Bites has been gaining additional retail placement every month. According to Mike Metro owner and managing partner of Zippy Bites LLC Our retail partners provided the input we used to guide our recent packaging and POS modifications. They liked our original packaging and POS design but N suggested several enhancements to the graphics and product call-outs for greater consumer appeal. Based on this retailer input the company s staple individual two-pack design now emphasizes the following product features more clearly Chocolate truffles infused with energy Two servings per pack All natural with no artificial ingredients Smart energy tagline For more information call (321) 20-ZIPPY or visit Coffee Fruit Joins ABC s List of Adopted Botanicals V DF FutureCeuticals Inc. (Illinois) has adopted coffee fruit (Coffea spp. Rubiaceae) through the American Botanical Council s (ABC s) Adopt-an-Herb program. This program provides support to ABC s HerbMedPro database a comprehensive interactive online tool that provides access to important scientific and clinical research data on the uses and health effects of more than 250 herbs. Distinct from traditional coffee bean preparations coffee fruit contains higher levels of phenolic acids and antioxidative compounds than other so-called super fruits. Through FutureCeuticals generous support ABC ensures that new up-to-date scientific publications related to coffee fruit are entered into the extensive HerbMedPro database in a timely manner. For many years ABC has been a major thought leader and contributor to a higher road within the natural foods and dietary supplement industries said John Hunter FutureCeuticals executive vice president. We have long respected and admired Mark Blumenthal whose groundbreaking crusades for better standards to test botanical identity and improved manufacturing practices are well known to us all. His campaigns against botanical adulteration have led to important industry changes. Naturally when we were invited to participate in the Adopt-an-Herb program by sponsoring coffee fruit we were very pleased. For more information visit Highlander Partners Announces Acquisition of Hillside Candy H Go to mineralbioscience ighlander Partners L.P. a middle-market private investment firm based in Dallas TX announced the acquisition of New Jersey-based Hillside Candy. Founded in 1945 Hillside is a manufacturer and marketer of a broad variety of premium organic sugar-free and traditional confection products under the GoOrganic GoLightly Pick Your Color and Hillside Sweets brands. Products are sold direct and through distributors to grocery and drugstore chains mass merchandisers club stores gourmet retailers gift companies and other channels domestically and internationally. In addition Hillside s capabilities include incorporating nutraceutical ingredients into confectionery delivery systems a growing trend in the nutraceutical space. All of the company s products are manufactured in the United States with a focus on no artificial flavors preservatives or colors. The company holds organic kosher and nonGMO (genetically modified organism) certifications. Ted Cohen will continue serving as president of Hillside. He commented I am excited to partner with the Highlander team to continue the growth of the Hillside business. Highlander and its principals have a long history of success in the confection and food industries and I am looking forward to expanding our company with a partner that brings such deep and relevant experience together with financial resources to our business. For more information visit 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to scandinavian for info about this advertiser INDUSTRYNEWS Zing Bars Announces Winners of First Annual Zing Nutrition Grants T he dietitians behind Zing Bars (Seattle WA) which bring nutrition science pure ingredients and great taste to snacking announced the recipients of the 2016 Zing Nutrition Grants. The purpose of the grants is to support registered dietitians in launching or growing their nutrition businesses or bringing new nutrition products or services to market. The company received more than 60 entries and introduced the winning entrepreneurs at the recent annual Academy of Nutrition and Dietetics Food and Nutrition Conference & Expo (FNCE) in Boston MA. The three winners are Jodi Danen RDN and owner of Create Kids Club who was awarded 1 000 to bring her childhood nutrition education club s products and services to life. Her first project with Create Kids Club is the launch of Lunch Bites lunch box cards. Rebecca Bitzer MS RDN LD CEDRD and owner of Rebecca Bitzer & Associates has been awarded 500 to help fund her plan to train new dietitians on establishing a private practice. Mascha Davis MPH RDN owner of Nomadista Nutrition was awarded 500 to help fund the creation of her e-book debunking nutrition myths and conveying what it means to truly eat healthily and sustainably. With the growth of Zing Bars into markets across the country we wanted to give back and support the entrepreneurial initiatives of other dietitians who are trying to close the awareness gap in better nutrition and build their businesses noted Zing Bars Co-founder and CEO David Ingalls. For more information visit ABC Welcomes 12 New Advisory Board Members T he American Botanical Council (ABC) welcomed 12 new members to its Advisory Board. These professionals bring expertise in a wide variety of medicinal plantrelated fields including pharmacognosy analytical testing nutrition and aging herbal product development Chinese medicine psychiatry functional foods and safety and risk assessments. They join ABC s 126 current Advisory Board members including 32 international experts. ABC s new Advisory Board members are Hamid-Reza Adhami PhD PharmD is an assistant professor in the department of pharmacognosy at Tehran University of Medical Sciences in Tehran Iran. Lori L. Bestervelt PhD currently holds dual positions with NSF International as executive vice president and chief technical officer. Jeffrey B. Blumberg PhD FASN FACN CNS-S is a professor in the Friedman School of Nutrition Science and Policy in Boston MA. Heather Boon BScPhm PhD is the dean of the Leslie Dan Faculty of Pharmacy at the University of Toronto in Ontario Canada. Robert G. Chapman PhD is the principal research officer of the National Research Council Canada s Aquatic and Crop Resource Development Portfolio. Holly E. Johnson PhD laboratory director at Alkemist Labs. James Neal-Kababick is the founder and director of Flora Research Laboratories LLC. John McPartland DO is an osteopathic physician who has worked at Vermont Alternative Medicine Inc. Jerome Sarris PhD will commence his role in early 2017 as professor of integrative mental health and deputy director of NICM at Western Sydney University. Natascha Techen PhD is a senior research scientist at the National Center for Natural Products Research at the University of Mississippi. Michael Tims PhD has served as the academic director of herbal programs at the Maryland University of Integrative Health since 2012. Zhongzhen Zhao PhD MH is the associate dean and chair professor of the Teaching and Research Division at Hong Kong Baptist University. For more information visit Correction Dr. Paz Eilat s name was spelled incorrectly in the November men s health feature article Natural Solutions for Total Body Health for Men. Eilat is the chief executive officer and chief medical officer at Allied BioNutrition in California. 18 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to savesta for info about this advertiser INDUSTRYNEWS Whole Foods to Launch Loyalty Program W hole Foods Market has announced plans for a new loyalty program which will launch across the U.S. in 2017. The retailer has been piloting the idea since 2014 when it launched a similar program in Philadelphia PA. The initiative features a number of rewards including 10 percent off a new member s first purchase a one-time coupon good for 15 percent off any department and select free products. According to Jason Buechel Whole Foods executive vicepresident and chief information officer nearly 50 000 customers have already signed on for the program. The retail giant notes that the rewards program will be part of an overall greater focus on digital marketing and promotions. Recently Whole Foods has seen an increase in email promotions and plans to more digital coupons into the new loyalty program. In addition to the rewards program the company will also offer a greater variety of pre-cooked meals which can be purchased in-store or ordered for home delivery. Whole Foods also plans to expand its partnership with Instacart a grocery delivery service. For more information vists Mamma Chia (California) creator of the first-to-market chia beverage announced the addition of four executive team members Ken Vargha executive vice president of sales and marketing Lance Dermeik vice president of operations Steve Polzin director KEN VARGHA of sales and Brenda Quesada director of R&D and technical services. Trace Minerals Research a Utahbased provider of trace mineral based supplements has hired Janae Allred Video to head up its social media marketing efforts across all social media platforms. Kara Rubin former senior KARA RUBIN regional director for Whole Foods Market has joined BeyondBrands (New York) as cofounder strategy where she will support the company s portfolio brands on growth strategy. You re Hired 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to naturesplus for info about this advertiser RESEARCHUPDATE Fewer Indications of ADHD in Children Whose Mothers Took Vitamin D During Pregnancy hildren of mothers who took vitamin D during pregnancy with resultant high levels of the vitamin in the umbilical blood have fewer symptoms of ADHD (attention deficit hyperactivity disorder) at the age of 2.5 years. These were the findings in a new study from the Odense Child Cohort recently published in The Australia & New Zealand Journal of Psychiatry. And for every 10 nmol L increase in the vitamin D concentration in umbilical blood the risk of a being among the 10 percent highest score on the ADHD symptom scale fell by 11 percent explained one of the study s initiators Professor Niels Bilenberg. In the study 1 233 children from Odense Municipality (Denmark) were monitored. Vitamin D was measured in umbilical blood and mothers completed the Child Behavior Checklist (CBCL) when their child was 2 to 5 years old. C THE GO TO RESOURCE FOR AND NATURAL PRODUCT RETAILERS The CBCL questionnaire can be used to identify early symptoms of ADHD even though an ADHD diagnosis cannot be made at that age. And the trend was clear those mothers who had taken vitamin D and had a vitamin D level (25 OHD) in their umbilical blood over 25 nmol L had children with lower ADHD scores continued Bilenberg. This was after we had corrected for other factors that could explain the link such as the mother s age smoking alcohol obesity education number of children psychiatric disease in the parents child s sex age and seasonal variation. The link between vitamin D and early ADHD symptoms has not been described before and has therefore attracted attention. We were very surprised that the link was so clear said two of the study s other authors medical students Jens Bull Aaby and Mats Mossin as there was no previous awareness that this link could be idenHEALTH tified at such an LIKE US ON early age. It s impossible to say with which children will develop ADHD later on but it will be interesting to further follow up those children who were at the highest end versus the normal range of the ADHD scale. The study offers no explanation as to how vitamin D can protect against ADHD but other studies have shown that vitamin D plays an important role in the early development of the brain. We had an idea about it said Aaby but we cannot say with certainty that vitamin D protects against early symptoms of ADHD. Our study only indicates that there is a link that we cannot explain in any other way. For more information visit en . Alternative Therapies May Help Patients With Bowel Disorders VR s Upcoming Issue Highlights February Heart Health & 1 9 17 ad closing Company Profiles 1 27 17 Digestive Health & ad closing Natural Products Expo West A March Our 2017 Media Planner Is Now Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP 22 VITAMIN RETAILER new review looks at the evidence behind the effectiveness of complementary or alternative therapies-- including probiotics prebiotics synbiotics fiber and herbal medicinal products--for the treatment of bowel disorders such as irritable bowel syndrome (IBS) functional constipation and ulcerative colitis. The review s authors note that most available studies are biased by several drawbacks however probiotics synbiotics psyllium and some herbal medicinal products (primarily peppermint oil) seem to be effective in ameliorating IBS symptoms. Synbiotics and fiber seem to be beneficial in patients with functional constipation and the non-pathogenic strain Nissle 1917 of Escherichia coli may be effective in maintaining remission in patients with ulcerative colitis. Patients with common functional bowel disorders such as chronic idiopathic constipation and irritable bowel syndrome who cannot find benefit or have adverse effects with the use of traditional drug therapies or do not want to use them should be told that alternative medicines are available that may be effective said Dr. Diego Curro lead author of the British Journal of Pharmacology study. Also patients with mild clinical forms of ulcerative colitis should be informed that they might use with caution an alternative probiotic treatment to prevent relapse. For more information visit https WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to mercola for info about this advertiser Vitamin Retailer s 2016 Best New Products For the ninth consecutive year VR editors and retailers assembled the year s best new products on the market. By Nicholas Saraceno N ine years ago Vitamin Retailer (VR) magazine decided to honor the year s top products and to do so by asking for the opinions of natural product retailers. Now the objective remains the same as these stores offer feedback and suggestions on items that made an impact on the market released late 2015 through 2016. Additionally the editors at VR compiled a list of their own consisting of items they noticed were trending whether it be new products spotted at a trade show or a new innovation that caught their attention. Combine these two lists and one has a top 10 assortment of products for the year. We would personally like to extend a sincere thank you to not only all of the retailers who took part but the manufacturers who created these memorable and successful products. VR presents to you the 2016 best new products Essential Oils NOW Bloomingdale IL (888) 669-3663 The botanicals used to produce NOW s certified organic essential oils are grown in soil that is free of pesticides synthetic fertilizers and herbicide residues. Each one is guaranteed to be the finest quality available identity verified and certified organic by Quality Assurance International (QAI). Each 1-oz. bottle (peppermint oil) has an MSRP of 16.99. while a 4-oz. bottle is valued at 37.99. We love these oils which offer quality without the over-the-top price tag of some other more pyramidstructured labels said Ramona Billingslea marketing manager of Betsy s Health Foods Houston TX. We know these oils are competitive because many of our customers have eagerly switched from the multi-level products they were using to the NOW oils and they keep coming back. EarthSweet Chewables Bluebonnet Sugar Land TX (281) 240-3332 Bluebonnet s EarthSweet Chewables Vitamin B6 B12 & Folic Acid Tablets (60 chewable tables for 15.50) provide 50 mg of pure crystalline B6 (pyridoxine acid) 1 000 mcg of pure crystalline vitamin B12 (cyanocobalamin) and 400 mcg of folic acid in a natural base of raspberry and strawberry. Sweetened with EarthSweet the industry s first all natural sweetening mix of juice concentrates (wild blueberry cranberry strawberry grape raspberry and bilberry fruits grape seed and raspberry seed extracts) and cane crystals. It is available in chewable tablets for maximum assimilation and absorption. Other chewables include Magnesium Vitamin D3 Methylfolate Melatonin and Methylcobalamin. Bluebonnet is our hometown super hero Located just down the road from us in Sugarland TX this family business stands by the retailer working with us to give us the tools to fight the increasing competition from mass and online competitors including bringing us great products like their Earthsweet Chewables line said Billingslea. One thing we really like about these chewables is their great taste without an accompanying high sugar content. And because these products come from Bluebonnet we know we aren t compromising efficacy for a different form of delivery. These chewables have done well in our store for those who can t or don t swallow tablets and capsules. 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Vitamin Retailer s 2016 Best New Products Curamin Headache EuroPharma Terry Naturally Green Bay WI (877) 575-5155 Curamin Headache combines strong ingredients from award-winning pain reliever Curamin with additional targeted nutrients for safe and effective relief. Clinically studied curcumin is better absorbed than plain curcumin. It provides a primary response to occasional headaches. Magnesium supports healthy neurotransmitter activity in the brain and clinical studies have shown it relieves occasional headaches. The amino acid chelate included in this supplement is better absorbed for greater benefits. Boswellia is clinically studied and uniquely standardized by reducing beta-boswellic acid and providing higher levels of AKBA for greater effectiveness. DLPA helps support the effects of endorphins and enkephalins--the feel good chemicals in your body. Vitamin B6 as pyridoxal-5-phosphate (P-5-P) can be readily used by the body because it is already in the bioactive form. Vitamin B6 is a factor in serotonin production and relaxation. Curamin Headache is available in both a 21tablet and 60-tablet size for 18.95 and 44.95 respectively. Curamin Headache has been an extremely successful product for our store said Leslie Larsen owner of Wild Market in Maggie Valley NC. Our customers have found it to be better than any other natural product they have used for headaches. We have always loved Curamin and are so happy to now have a specific headache formula. Omega Curcumin Nordic Naturals Inc. Watsonville CA (800) 662-2544 Omega Curcumin is a combination of foundational nutrients--the concentrated omega-3s EPA DHA and the powerful antioxidants curcumin L-glutathione and N-acetylcysteine (NAC)--that work together deep within a cell s metabolic machinery (MSRP 44.95 60-ct.). Each nutrient plays a distinct yet complementary role in reducing oxidative stress to help maintain cellular health and support metabolic balance. We have not had this product in our store for very long but we are excited about its potential said Billingslea. Since fish oil and curcumin are two really popular supplements with customers it seems like a very smart idea to combine the two in one synergistic blend. Seeing how well customers respond to the patented Longvida curcumin will be interesting. We also like that the product has NAC and glutathione to further support the immune system. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Branch Out and Join VRM Media s Kidstiks American Health Ester C Ronkonkoma NY (800) 445-7137 American Health Ester-C Kidstiks are the supereasy way to support a child s immune health and help them get the essential nutritional support they need every day ... all in a delicious Grape flavored powder packet. Just mix one non-effervescent Kidstik with 4-6-fl.-oz. of water and the youngster is good to go With Ester-C Kidstiks you can be sure that behind every kid-lovin serving is Ester-C a patented vitamin C formula. Ester-C supports immune health and delivers potent antioxidant benefits that growing bodies need. Along with essential vitamins like B6 and B12 to naturally support energy metabolism vital electrolytes to aid in hydration and key minerals including calcium and magnesium to help build strong teeth and bones Ester-C Kidstiks has got kids covered 365 days a year. Each 30-packet box has an MSRP of 17.99. The addition of Ester-C Kidstiks to Sprouts children s wellness set has resonated very well with customers said Abbey Mullen vitamin category manager at Sprouts Farmers Market in Phoenix AZ. Before Kidstiks powdered multiples were targeted mainly to adults. Now adults and children alike can enjoy the nutritional benefits and convenience of these on-the-go single use powders. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. DECEMBER 2016 WWW.VITAMINRETAILER.COM FAMILY OF PUBLICATIONS Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP VITAMIN RETAILER 25 Go to bluebonnet for info about this advertiser Vitamin Retailer s 2016 Best New Products Ultimate Omega 2X Nordic Naturals Inc. Watsonville CA (800) 662-2544 The next generation of fish oil Ultimate Omega 2X features Nordic Naturals new ultra-concentrated omega oil. In a slightly larger soft gel that delivers 1 000 mg EPA DHA this powerful concentrate offers one or two soft gel serving options to meet a broad range of unique nutritional needs. A bottle of 60 softs gels is valued at 49.95. Theo Kitschker manager of Green Acres Health Food Store in Piscataway NJ said he is a huge Nordic Naturals fan. In fact he believes that Ultimate Omega 2X is of great quality. Kris Wear co-owner and CEO of World of Nutrition in Nampa ID whole-heartedly agreed. It s one of our top three sellers--I love it she said. Joint Bursts NeoCell Irvine CA (949) 699-1626 NeoCell Joint Bursts are the newest edition to NeoCell s line of soft nutracosmetic and nutraceutical chews. NeoCell Joint Bursts combine collagen type 2 turmeric and hyaluronic acid to help people maintain healthy joints and manage joint aches and pains. These soft collagen chews come in a tropical tang flavor and are all natural. Joint Bursts follow the path of NeoCell s successful Beauty Bursts and Biotin Bursts. A carton of 30 soft chews cost 19.99. NeoCell s Joint Bursts unique formulation offers an incredible taste in super convenient chew We re thrilled to offer Sprouts customers and team members a delicious treat packed with great nutritional benefits noted Mullen It s a winning combination VegiDay Line of Sustainably Conscious Foods Natural Factors Monroe WA (877) 551-2179 VegiDay is part of a growing movement that encourages us to support a sustainable future by choosing to eat more plant-based foods. At VegiDay products or ingredients are sourced only from similarly green-minded companies. They look for suppliers who practice organic farming guarantee nonGMO (genetically modified organism) ingredients and are committed to sustainability. All VegiDay products are organic non-GMO free of artificial colors and preservatives and suitable for vegetarians and vegans. Products include the organic vegan snack bars ( 2.29 each) Organic Coconut Chips ( 4.99 per pouch) and Organic Plant-Based Protein (contact manufacturer for pricing). Curcumin C3 Reduct (Chewable) Redd Remedies Inc. Bradley IL 888-453-5058 When one consumes curcumin it has greater effect than just its own biological function in your body. When taking curcumin or curcuminoids your body turns that group of compounds into even more biologically active metabolites called tetrahydrocurcuminoids. These compounds can impact health in ways that curcumin alone cannot. Curcumin C3 Reduct available in both 10 and 60 chewable capsule bottles ( 7.99 and 27.99 respectively) and captures these biologically active metabolites and delivers them straight to you. With higher bioavailability greater biological activity and greater potency compared to their parent curcuminoids tetrahydrocurcuminoids are a better way to take turmeric every day. Wide Mouth Bottle With New Flex Cap Hydro Flask Bend OR (888) 584-9376 Hydro Flask s TempShield insulation has redefined what the classic outdoor water bottle can be. The 32-oz. bottle ( 39.95) keeps your beverage icy cold or piping hot from trailhead to summit and every step in-between. It is your perfect all day and into the next refreshment solution. Replacing the existing cap on the Wide Mouth bottles (including the 40 and 64-oz. sizes as well) the new award-winning Flex Cap is the ideal combination of strength and flexibility. Designed for ultimate portability the company crafted every detail with easy-carry comfort in mind--and insulated it too--so you can go further for longer keeping your favorite beverage comfortably by your side. As I headed into work on a hot August day I accidentally left my Hydro Flask Bottle with the new flex lid in my car said Rhonda Penecale owner of Bunn s Natural Foods in Southampton PA. Hours had gone by and the temperature soared into the mid-90s. Later that day when I rescued my bottle from the hot car the water from eight hours earlier was still cool and refreshing The new wide mouth with the flex lid truly keeps your cold beverages cold and your hot liquids hot--all day long. Definitely one of the best new products of 2016 VR 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to naturalfactors for info about this advertiser By Janet Poveromo I t is typical for people to have some mild memory weakness as they grow older. A temporary lapse in memory is often affectionately referred to as a Senior Moment. Common examples include forgetting dates and names or walking into a room and promptly forgetting the reason for entering. However some individuals experience more frequent and impairing memory loss that goes beyond normal aging this is referred to as mild cognitive impairment (MCI). However scientists are discovering that cognitive deterioration need not be an inevitable result of aging. In fact increasing evidence suggests that cognitive decline and even dementia are preventable and to some extent perhaps even reversible. Individuals can take steps to maintain cognitive health throughout life. Jolie Root senior nutritionist and educator with Illinois-based Carlson Laboratories said decreased brain health could encompass many conditions but if we limit the topic to MCI and Alzheimer s disease (AD) the number of those affected is under intense scrutiny. According to the Alzheimer s Association long-term studies indicate 15 to 20 percent of those over age 65 are affected with mild cognitive impair30 VITAMIN RETAILER ment and 5.4 million individuals have been diagnosed with AD with that number expected to triple by 2050. Older people ( 65) largely are impacted. Cheryl Myers chief of education and scientific affairs at Wisconsin-based EuroPharma Inc. pointed out that according to the Alzheimer s Association AD is the sixth leading cause of death in the United States. More than five million Americans have AD and every 66 seconds someone in America develops the disease. We re still identifying the causes of AD but we know that chronic brain information and oxidative stress play a significant role said Myers. Also there are characteristic physical changes in the brains of individuals with this condition--accumulated clusters of a protein called beta amyloid and clumps of dead and dying nerve and brain cells. These clusters and clumps called plaques and tangles are believed to interfere with the proper transmission of messages between brain cells and the death of the cells themselves. Anything that increases inflammation in the brain increases risk for AD. In fact since high blood sugar causes inflammation some practitioners are even calling AD Diabetes of the Brain. Root added The non-modifiable risk factors for AD are well established and include advancing age genetic factors (such as the presence of the APOEe4 allele) and family history. Although multiple studies have shown that diet and lifestyle factors are associated with risk for AD the scientific evidence is lacking and further studies are needed. She agreed with Myers regarding the link between certain diseases and AD. Chronic diseases such as obesity diabetes hypertension hyperlipidemia and depression have been associated with AD. There is an increasing body of evidence that point to an association between diabetes and increased risk of neurodegenerative diseases such as AD. AD itself has been referred to by some as type 3 diabetes so it is essential to explore potential therapeutic interventions. Although the underlying brain changes and mechanisms of diabetes-induced cognitive impairment still are not well understood interventions to delay or prevent the onset of cognitive impairment due to chronic disease such as diabetes offer hope. It is evident from the existing literature that onset of cognitive impairment in diabetes and neurodegenerative conditions such as Alzheimer s could have major underlying processes that cause Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2016 WWW.VITAMINRETAILER.COM DECEMBER 2014 neuronal death these include failed antioxidant defense mechanisms increased inflammatory processes and reduced mitochondrial energy production. Root added that evidence suggests that people that have insulin resistance in particular those with type 2 diabetes have between 50 and 65 percent higher risk of suffering from AD. The working assumption is that brain insulin resistance leads to accelerated neurodegeneration driven by metabolic dysfunction increased oxidative stress neuroinflammation impaired cell survival and imbalanced lipid metabolism. Lack of insulin not only impairs cognition but also seems to be implicated in the formation of the amyloid plaques. Insulin resistance with subtle cognitive impairments is seen even in normal adults with prediabetes suggesting a higher risk of developing AD in later life she said. Nutraceuticals for Brain Health Myers said she believes we better understand now that inflammation and the damage it causes is a major contributor to cognitive decline so some of the mechanisms of action and basis for research have changed as well. That s one of the reasons we developed CuraMed Brain which many retailers also remember as Mental Advantage. It provides botanical and nutritional ingredients that reduce inflammation and oxidative damage in the brain and help keep neural connections running smoothly. This includes clinically studied curcumin blended with turmeric essential oil for enhanced absorption and the benefits of turmerones vitamin D3 and the concentrated botanical oils of rosemary and sage. Root added that the long chain fatty acids found in fish EPA and DHA are suggested to play a protective role especially if they are maintained at optimal levels in adulthood prior to the onset of impairment. Epidemiological and preclinical studies have shown that consumption of EPA and DHA may be protective against cognitive decline and prevent the progression of mental health disorders such as AD she said. The relationship between mental health disorders and omega-3 fatty acids is demonstrated by lower levels of red blood cell membrane or blood levels of omega-3 fatty acids in patients suffering from neurodegenerative disorders as compared with healthy people. More specifically EPA and DHA both are protective against unhealthy inflammation levels Root explained. Docosanoids metabolites of DHA have been shown to improve healing after brain injury and DHA levels increasing in the diet have been linked to reductions in levels of amyloid precursor proteins and levels of amyloid itself. Omega-3s have also been shown to improve insulin receptor function and reduce insulin resistance in healthy people and in overweight diabetic and prediabetic people. Myers noted that curcumin protects brain cells from damaging inflammation and oxidative stress. In experimental models of AD curcumin was able to reduce beta amyloid levels and shrink the size of accumulated plaques by over 30 percent. According to Myers other studies have shown that curcumin plays a role in regenerating neurons creating new brain cells and refreshing cells that may have once been considered irretrievable. This process is called neurogenesis and is an important factor in major depressive disorder (MDD) as well. One of the most prestigious Alzheimer s research institutes in the world the McCusker Alzheimer s Research Foundation (supporting research at Edith Cowan University Perth Australia) is focused on learning more on the benefits of curcumin for treating AD Myers said. In a groundbreaking new study the form of curcumin we use in CuraMed brain is being administered to patients with mild to moderate dementia in order to learn more about how curcumin can be used as an effective treatment of AD. The other benefit of curcumin--and one that also relates to AD--is that it prevents pre-diabetes from becoming full-blown diabetes Myers continued. The connection to AD is that high blood sugar levels create intensive inflammation in the brain. In fact in one study 25 percent of those with high blood sugar and actual diabetes developed AD. Even just having high blood sugar in the normal range still led to an 18 percent increased risk of dementia. Aside from curcumin vitamin D directly affects our cognitive health and abilities Myers added. By the time we re 65 years old our ability to naturally synthesize vitamin D from sunlight declines by up to 60 percent. Compared to people who have optimal levels of vitamin D low levels of vitamin D at age 65 mean you are twice as likely to experience mental decline. In fact a Dutch study found that patients with AD but high serum levels of vitamin D3 scored significantly higher on cognitive testing than those with low levels of the nutrient. Another clinical study published in the journal Neurology tracked adult volunteers aged 65 and older for six years their vitamin D levels and their elevated risk of dementia. At the end of the study they found that even moderate deficiencies in vitamin D increased the risk to 53 percent. For AD the risk was 69 percent--and that was for those who are only moderately deficient Myers pointed out. For anyone with severe deficiencies the risk of dementia was 125 percent and the risk of Alzheimer s was 122 percent. Vitamin D is absolutely essential for the brain Myers noted. Additionally research at the UCLA (University of California Los Angeles) School of Medicine published in the Journal of Alzheimer s Disease showed that vitamin D works with curcumin to protect the brain from damaging inflammation and New for Children s Brain Health tah-based Trace Minerals Research (TMR) a trace mineral and liquid magnesium brand recently introduced FMB (Feed My Brain) which was exclusively formulated by Alexander Schauss PhD. We are excited and fortunate to be able to partner with Dr. Schauss on the launch of FMB said Matt Kilts managing partner of TMR. When Dr. Schauss came to us with the formulation and all of the compelling scientific evidence that showed the importance of nutrition on brain function in children including pilot-controlled clinical trial studies performed around the world using supplements it was a no-brainer to add FMB to our product line because of how beneficial it would be to our customers. FMB is a fruit punch-flavored chewable wafer that has been exclusively for- U mulated and developed by Schauss a fellow of the American College of Nutrition (FACN) and a Certified Food Scientist (CFS) based on nearly 40 years of research. It is based on the landmark book Feed My Brain Eating to Excel of which Schauss is the senior co-author. The book outlines a 12-week nutrition plan whose components have been shown in one of the largest nutrition studies in the world to maximize the academic performance of youngsters at all grade levels. Based on this study FMB has been scientifically formulated with more than 100 vitamins minerals probiotics enzymes and foods to provide nutritional support to the brain during a child and young adult s formative years to help optimize its function particularly to support academic achievement. It has no added sugar and it s certified vegan. VITAMIN RETAILER 31 DECEMBER 2016 WWW.VITAMINRETAILER.COM clear the brain of amyloid plaques by stimulating a type of immune cell called a macrophage to more aggressively seek out and clean up beta-amyloid fragments in the brain. Curcumin and vitamin D work synergistically--they strengthen one another s impact--and are a potent protective force for the brain. In addition concentrated plant oils are powerful medicine Myers said. Oils from rosemary (Rosmarinus officinalis) and Spanish sage (Salvia lavandulifolia) plants have a long history of use as aids to enhancing memory and learning she noted adding that rosemary oil can neutralize dangerous free radicals that destroy brain cells. Once it crosses the blood brain barrier it does not activate until free-radical stress occurs so it s safe and doesn t act indiscriminately. Both rosemary and Spanish sage preserve acetylcholine a messenger in the brain that supports memory and learning. Low levels of acetylcholine are associated with AD. They do this by inhibiting the activity of acetylcholinesterase an enzyme that breaks down the neurotransmitter. This is similar to how prescription drugs work but without the serious adverse effects Myers said. In a study in New Zealand this plant oil was given to people with AD and their attention and focus improved along with many of their other symptoms. While the authors stated that more research has to be done no significant side effects have been reported for either of these plant oils. dose levels were typically lower than 500 mg daily while studies that found benefit typically used DHA doses of 750 mg to as high as 1 500 mg. It is also important to realize that an early start can improve chances of healthy brain function throughout life. I think that aside from a greater role that lifestyle and natural interventions can have on Alzheimer s or other cognitive conditions Myers noted you ll start to see younger people becoming aware that they need to start earlier with a regimen of inflammation-fighting ingredients to protect neuroplasticity. However that may not always be easy. It can be tough to convince people in their 20s that this is necessary but as everyone moves into their 40s and 50s noticing the experience of their parents or other relatives makes the need for nutritional support more obvious. For Retailers As for EuroPharma Myers said We work one-on-one with retailers to help them develop sales tools that fit their needs and the needs of their customers and community. That includes detailed literature in-store lectures product webinars and personalized service from our science and education department sales staff and entire company. VR References Alzheimer s Association. 2016 Alzheimer s Disease Facts and Figures. Available at http facts overview.asp Accessed October 18 2016. Oliver E. Mcgillicuddy F. Harford K. Reynolds C. Phillips C. Ferguson J. & Roche H. (2012). Docosahexaenoic acid attenuates macrophage-induced inflammation and improves insulin sensitivity in adipocytes-specific differential effects between LC n-3 PUFA. The Journal of Nutritional Biochemistry 23(9) 1192-1200. Gonzalez-Periz A. Horrillo R. Ferre N. Gronert K. Dong B. Moran-Salvador E. Claria J. (2009). Obesityinduced insulin resistance and hepatic steatosis are alleviated by -3 fatty acids A role for resolvins and protectins. The FASEB Journal 23(6) 1946-1957. Fedor D. & Kelley D. (2009). Prevention of insulin resistance by n-3 polyunsaturated fatty acids. Current Opinion in Clinical Nutrition and Metabolic Care 138-146. Higher omega-3 index is associated with increased insulin sensitivity and more favourable metabolic profile in middle-aged overweight men. Scientific Reports 4 Article number 6697 (2014) articles srep06697. Oudshoorn C Mattace-Raso FU van der Velde N Colin EM van der Cammen TJ. Higher serum vitamin D3levels are associated with better cognitive test performance in patients with Alzheimer s disease. DementGeriatr Cogn Disord. 2008 25(6) 539-43. Annweiler C Rolland Y Schott AM et al. Higher vitamin D dietary intake is associated with a lower risk of Alzheimer s disease a 7-year follow up. J Gerontol A Biol Sci Med Sci. 2012 67 1205-11. Balion C Griffith LE Strifler L et al. Vitamin D cogni- Trends in the Brain Health Category Awareness supplements and other natural interventions are the areas to focus on for brain health trends. Root added that increased levels of EPA and DHA in concentrated liquids and capsules make it easier for people to raise their omega-3 blood levels to achieve targeted intake. She said a recommendation of 8 percent on omega3 index tests allows people to take medically relevant doses of EPA and DHA. Studies show that to improve cognition with DHA dose matters Root pointed out. At the 2016 GOED Exchange Conference in Tenerife an analysis of studies looking at cognition revealed that in studies of DHA that found little or no benefit the DHA 32 VITAMIN RETAILER tion and dementia a systemic review and meta-analysis. Neurology. 2012 79 1397-405. Littlejohns TJ Henley WE Lang IA et al. Vitamin D and the risk of dementia and Alzheimer disease. Neurology. 2014 Sep 2 83(10) 920-8. Mizwicki MT Liu G Fiala M et al. 1 25-dihydroxyvitamin D3 and resolivin D1 retune the balance between amyloid- phagocytosis and inflammation in Alzheimer s disease patients. J Alzheimers Disease. 2013 34 155-70. Masoumi A et al. 1alpha 25-dihydroxyvitamin D3 interacts with curcuminoids to stimulate amyloid-beta clearance by macrophages of Alzheimer s disease patients. J Alzheimers Dis. 2009 17(3) 703-17. doi 10.3233 JAD2009-1080. Cheung S Tai J. Anti-proliferative and antioxidant properties of rosemary Rosmarinus officinalis. Oncol Rep. 2007 17(6) 1525-31. Satoh T Kosaka K Itoh K et al. Carnosic acid a catechol-type electrophilic compound protects neurons both in vitro and in vivo through activation of the Keap1 Nrf2 pathway via S-alkylation of targeted cysteines on Keap1. J Neurochem. 2008 104(4) 1116-31. Ozarowski M et al. Rosmarinus officinalis L. leaf extract improves memory impairment and affects acetylcholinesterase and butyrylcholinesterase activities in rat brain. Fitoterapia. 2013 Dec 91 261-71. Epub 2013 Sep 27. Tildesley NT Kennedy DO Perry EK et al. Salvia lavandulaefolia (Spanish sage) enhances memory in healthy young volunteers. Pharmacol Biochem Behav. 2003 75(3) 669-74. Perry NS Bollen C Perry EK Ballard C. Salvia for dementia therapy review of pharmacological activity and pilot tolerability clinical trial. Pharmacol Biochem Behav. 2003 75(3) 651-9. Garcia-Alloza M. Curcumin labels amyloid pathology in vivo disrupts existing plaques and partially restores distorted neurites in an Alzheimer mouse model. J Neurochem. 2007 102 1095-1104. Martins R. Evaluation of the nutritional extract Bio-curcumin (BCM-95) to preserve cognitive functioning in a cohort of mild cognitively impaired (MCI) patients over 12 months. Edith Cowan University. Joondalup Western Australia. Crane P et al. Glucose levels and risk of dementia. New Engl J Med. 2013 369 540-548. Mishra S Palanivelu K. The effect of cumin (turmeric) on Alzheimer s disease An overview. Ann Indian Acad Neurol. 2008 11(1) 13-9. Yang F Lim GP Begum AN et al. Curcumin inhibits formation of amyloid beta oligomers and fibrils binds plaques and reduces amyloid in vivo. J Biol Chem. 2005 280(7) 5892-901. Baum L Lam CW Cheung SK et al. Six-month randomized placebo-controlled double-blind pilot clinical trial of curcumin in patients with Alzheimer disease. J Clin Psychopharmacol. 2008 Feb 28(1) 110-3. Extra Extra Visit to read about how an odor test outperforms brain imaging for predicting dementia. i For More Information Carlson Laboratories (847) 255-1600 EuroPharma (866) 598-5487 Trace Minerals Research (800) 624-7145 WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to horphag for info about this advertiser Maintaining Healthy Blood Sugar A range of ingredients along with healthy diet and lifestyle is the best natural strategy for blood sugar control. By Maryanne Christiano-Mistretta s the number of U.S. diabetics grow and healthy blood sugar levels decline in recent years marketers and retailers express their views on market items geared toward lowering blood sugar. With more than 9 percent of Americans having diabetes according to recent studies there have also been links between high blood sugar and other health conditions such as dementia. While some people can support healthy blood sugar levels with a daily exercise regimen and diet others need natural cooperation from a good supplement source. A Balancing Sugar Ranges Retailer Carrie Young vitamin manager at It s Only Natural in Middletown CT said she receives the best feedback from customers on Nature s Way Blood Sugar which helps reduce sugar cravings and stabilizes blood sugar. And while it s nothing new Gymnema sylvestre has been getting 34 VITAMIN RETAILER more publicity Young said. More people are asking about it. Retailer Craig Marquis vitamin manager at Richard s Foodporium in Port Charlotte FL agreed that gymnema helps to stabilize and support sugar ranges. He also recommends copalchi bitter melon and cinnamon. We talk to people about their diets Marquis said. We recommend paleo diets and fiber. Sometimes customers are on medication or have circulation issues and eyesight problems. We have a lot of wealth of information to help with issues. Utah-based RidgeCrest Herbals has a product called Blood Sugar Balance that is designed to help support levels in the normal range stabilize energy and improve mood and focus. According to Brittini Gehring MH chief botanical officer at RidgeCrest Herbals Blood Sugar Balance is a simple formula based off an ancient traditional Chinese formula known as white tiger decoction. She said This formula has been used to effectively address blood sugar issues from a TCM [traditional Chinese medicine] perspective for many thousands of years. This decoction usually consists of four ingredients including calcined gypsum non-glutinous rice anemarrhena root and Chinese licorice root. Together the ingredients work to help clear heat and drain fire in the organs related to blood sugar health. It also helps with symptoms such as excessive thirst and helps restore blood pH to normal levels said Gehring. Occasionally that formula is also used with other herbs such as ginseng to help provide additional energy support. In the case of RidgeCrest s formula it includes eleuthero which is more of an adaptogen--less of a stimulant--and helps with overall blood support as well as natural energy and mood and focus benefits. RidgeCrest Herbals has kept the same historical formula for more than 10 years. And due to the effectiveness of the cur- Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2016 WWW.VITAMINRETAILER.COM DECEMBER 2014 rent product RidgeCrest Herbals said it has no plans to update or change the formula. Chromium Regulates Glucose Of the many specific nutrients that effect blood sugar chromium is a trace mineral that is probably the most well-known for the specific effect of helping to regulate the amount of glucose in the blood. Although Rainbow Light in California does not have a condition-specific product formulated solely for blood sugar management the company s multivitamins are formulated with carefully selected forms of chromium to allow adequate absorption and contribute to the diet s effect of maintaining healthy blood sugar levels that are already within a normal range according to Marci Clow MS RDN at Rainbow Light. Clow said Just like high-quality fuel keeps our cars running smoothly a healthy diet with a wide variety of nutrients provided by fruits vegetables whole grains and lean protein will keep our bodies functioning optimally and can certainly impact blood glucose levels. Blood sugar levels can also be impacted by supplemental nutrients and multivitamins are a fantastic tool for filling in dietary gaps by contributing nutrients that might be missing and could potentially effect blood sugar levels. Rainbow Light is part of the Wellnext family of brands which provide products to support a diverse range of needs throughout various stages of a healthy lifestyle. Of the wide variety of products offered by Wellnext brands Iceland Health has had many consumers report tremendous success with Iceland Health Chromax Plus--a product specifically formulated for promoting healthy blood sugar according to Clow. She added When considering bioavailability chromium is somewhat difficult to utilize. Chromax Plus contains two forms of chromium both studied for favorable effect on blood glucose. Chromium histidinate is speedily absorbed and immediately available for utilization whereas chromium picolinate is quite slowly utilized for long lasting comprehensive utilization. Iceland Health Chromax Plus provides 250 mcg of each form of chromium with a suggested use of one capsule per day. The company has just introduced a line extension Chromax Ultra Strength which has added biotin and cinnamon extract--both suggested to play a role in glucose metabolism. While there are many ingredients tout- ed for benefits in promoting healthy blood sugar Clow said she believes few supplemental ingredients have been researched for their potentially beneficial effects. As far as new ingredients for blood sugar support she said she hasn t seen any significant new entries into the category but believe that the following are potentially supportive but definitely need further evidence. Cinnamon. Cassia cinnamon contains compounds that may stimulate insulin receptors and improve insulin sensitivity according to Clow. Bitter Melon. The extract of momordica charantia is traditionally used in cuisines of Asia India South America and Africa but has limited research to support any claims that it helps maintain healthy blood sugar levels. Clow said It is hypothesized that isolated compounds may activate an enzyme that encourages cells to take up blood sugar. Fenugreek. This medicinal herb has been suggested in a few small trials to help reduce blood sugar in diabetics by slowing absorption of carbohydrate after a meal to improve insulin sensitivity Clow said. Vitamin D. Low D has been associated with poor blood sugar control and when combined with calcium seems to improve insulin sensitivity according to Clow. Magnesium. This mineral may improve insulin sensitivity said Clow. As it plays a role in transport of glucose into cells. Chromium in combination with biotin. According to Clow in a study of more than 400 people with poorly controlled blood sugar chromium picolinate along with biotin was suggested to provide better glucose regulation than placebo. Clow said that there is no magic supplement bullet for supporting healthy blood sugar but supplements may complement a healthy diet and lifestyle. Consumers need to understand that food intake causes a blood glucose rise triggering our pancreas to release insulin to allow glucose into the tissues she said. When we skip meals blood sugar levels drop which effects mood and tiredness. When we eat foods high in sugar or refined foods with a high glycemic index blood sugar levels rise and those who consume these foods on a regular basis could potentially be setting themselves up for a decreased effectiveness of insulin. Clow also recommended maintaining healthy blood sugar levels by exercising and speaking to a health care practitioner about dose safety and potential drug interactions. Magnesium is Essential for Healthy Blood Sugar Carolyn Dean MD ND medical advisory board member Nutritional Magnesium Association representing Natural Vitality in Texas agrees with Clow that magnesium is essential for healthy blood sugar. Magnesium is necessary for the activation and function of 700 to 800 enzyme systems in the body. She said It catalyzes most of the chemical reactions in the body. It synthesizes protein stabilizes RNA and DNA transmits nerve signals relaxes muscles whereas calcium contracts muscles and it produces and transports energy called ATP. Not all forms of magnesium are easily absorbed in the body according to Dean. She said The amount of magnesium your tissues can readily use is based on the amount of elemental or iconic magnesium that is released. There are several organic salt chelates that are highly absorbable such as magnesium citrate. Magnesium citrate powder dissolved in water offers a higher rate of absorption than most other forms of magnesium. Dean s advice for providing the best blood sugar support is avoiding simple sugars a high fiber diet avoiding gluten and dairy and taking magnesium. Additionally magnesium may also prevent and help with acid reflux adrenal fatigue angina anxiety atrial fibrillation brain function high blood pressure calcium deposits in arteries cholesterol constipation depression fibromyalgia headaches heart attacks IBS inflammation insomnia kidney stones migraines muscle spasms nerve twitches PMS seizures and sports injuries. Cinnamon for Blood Sugar Issues Holli Lapes RD of Life Extension based in Florida noted three products that address blood sugar issues--Tri Sugar Shield CinSulin with InSea2 and Crominex3 . Tri Sugar Shield contains a combination of three plant-derived nutrients-- sorghum bran extract mulberry leaf extract and phloridzin. Taken before heavy meals Tri Sugar Shield can help to VITAMIN RETAILER 35 DECEMBER 2016 WWW.VITAMINRETAILER.COM Maintaining Healthy Blood Sugar support healthy postprandial glucose levels. For example said Lapes white mulberry enhances insulin sensitivity by stimulating a cellular transporter called GLUT4 to transport sugar out of the bloodstream. The natural ingredients in Tri Sugar Shield act in both an independent and complementary fashion to sequentially block starch digestion at each of its primary stages the breakdown of starch to disaccharides the breakdown of disaccharides into simple sugars and the absorption of simple sugars across the brush border membranes. CinSulin with InSea2 and Crominex3 contains a unique combination of clinically validated natural ingredients to help regular and support insulin function and glucose transport and to inhibit carbohydrate digestion respectively. CinSulin is a novel form of cinnamon clinically proven to support healthy glucose metabolism. Lapes said We use a water extract from the bark of Cinnamomum cassia. Cinnamon contains fat soluble aldehydes which can be toxic. This cinnamon extract is water soluble and therefore does not contain fat soluble toxic aldehydes. Crominex3 is an advanced chromium complex that has been optimized with standardized extract of Indian gooseberry and the adaptogen shilajit. Life Extension said it uses a highly stable and bioavailable form of chromium that is complexed with Capros amla (Emblica officinalis) and PrimaVie shilajit. Lapes noted The phenolic compounds and organic acids in shilajit and Indian gooseberry shield chromium from oxidative destruction in the body stabilizing its structure and enhancing bioavailability. InSea2 is a seaweed extract that blocks the action of glucosidase and amylase--enzymes the body uses to break down carbohydrates into glucose facilitating its transport into the bloodstream. In addition to the above-mentioned products that primarily focus on blood sugar regulation Life Extension also offers products that may protect individuals from the harmful effects of excess 36 VITAMIN RETAILER glucose such as Mitochondrial Energy Optimizer with BioPQQ which has key ingredients like R-Lipoic-Acid Carnosine and Benfotiamine. Life Extension is always staying abreast on the latest research Lapes said. We introduce new products or reformulate existing products based on emerging research. Currently Tri Sugar Shield continues to be Life Extension s top product for blood sugar support according to Lapes. While there are a number of botanicals that lower blood sugar levels many of them do this by raising insulin levels. While this may yield the short-term benefit of lowering one s blood sugar it may also contribute to the longer-term issue of insulin resistance. -- Mark J. Kaylor PhD CN sugar rather a healthy balance is supported by blood sugar and insulin levels kept at appropriate levels. According to Kaylor one of the best natural remedies clinically supported for improving cellular insulin sensitivity that supports healthy blood sugar levels is the Maitake SX-Fraction. Studies show it can lower both blood sugar and insulin levels and evidence that it is improving insulin sensitivity is seen in its cardiovascular benefits of lowering total cholesterol LDL cholesterol triglycerides and blood pressure he said. In fact one study found that Maitake s actions were comparable to and possibly even better than a leading pharmaceutical drug. Since the HbA1c is a measure for looking at blood sugar levels over a longer period of time than a regular blood sugar test one of the best ways to support results in the healthy range is to decrease insulin resistance make the cells more responsive to insulin thereby lowering both blood sugar and insulin levels especially over the long run. This is a key reason Maitake SXFraction is such a useful ally because it helps improve the cells sensitivity to insulin he added. Blood Testing In conclusion Lapes of Life Extension said that blood testing is an essential tool for individuals to monitor their health status. Blood labs including the Life Extension blood lab are especially vital to diabetics in helping to ensure they are on the right treatment path. Blood testing is also a great way to determine if your supplement regimen is meeting your needs. Some markers Life Extension suggests for people who are wanting to learn more about their blood sugar regulation include fasting glucose HbA1C and insulin. VR Mushroom--A Blood-Lowering Botanical Mark J. Kaylor PhD CN has been exploring holistic health and healing for close to four decades. The founder and director of the not-for-profit Radiant Health Project Kaylor also acts as consultant to New Jersey-based Mushroom Wisdom amongst other companies. Kaylor said that there are a number of nutrients and nutraceutical compounds that may be of benefit in targeting healthy blood sugar levels but one key factor is often overlooked. While there are a number of botanicals that lower blood sugar levels many of them do this by raising insulin levels. While this may yield the short-term benefit of lowering one s blood sugar it may also contribute to the longer-term issue of insulin resistance. Continuing he said When the cells are being constantly bombarded with chronically high levels of insulin the cells have a tendency to become less and less responsive thereby creating an evergrowing demand for more and more insulin production. We need to keep in mind that it is not just about blood Extra Extra Visit to read comments on diet stevia and blood glucose by Carol May president of Wisdom Natural Brands. i For More Information Life Extension (800) 544-4440 Mushroom Wisdom (800) 747-7418 Natural Vitality (800) 446-7462 Rainbow Light (800) 635-1233 RidgeCrest Herbals (800) 242-4649 WWW.VITAMINRETAILER.COM DECEMBER 2016 HEALTHYSHOPPER Healing With Betaine Hydrochloride B Y S H A R I B A R B A N E L Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. DECEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 37 Answers 1.) c 2.) b 3.) d 4.) a 5.) a etaine hydrochloride is a substance that simulates the action of hydrochloric acid (HCL) an acid that is naturally produced in the stomach. An organic compound found naturally in foods such as sugar beets grains and spinach betaine HCL can be used as a supplement to increase stomach or gastric acid. In fact betaine HCI can support a number of digestive issues including hypochlorhydria and may help prevent digestive problems. Hypochlorhydria is a condition that is caused by the insufficient production of stomach acid. While hypochlorhydria can affect people of all ages it is much more common among older individuals. In fact some estimates suggest half of individuals over age 65 have inadequate stomach acid. Having an insufficient amount of stomach acid can have a negative effect on the proper digestion of food and may allow bacteria into the gut that would have normally been killed by the acid. In addition a number of chronic health disorders including asthma allergies and gallstones seem to be related to a low production of stomach acid. To address hypochlorhydria betaine HCL can be used to increase the amount of acid in the stomach. Those with maldigestion (digestive problems) may also benefit from betaine HCL. Maldigestion disrupts the absorption of nutrients and can even lead to hormone disruption. Symptoms often include bloating abdominal pain diarrhea flatulence excessive burping and or constipation. In the book The Antidepressant Survival Guide The Clinically Proven Program to Enhance the Benefits and Beat the Side Effects of Your Medication author Dr. Robert J. Hedaya recommended taking betaine HCL for those who suffer from symptoms such as bloating after meals frequent belching or constipation. He advised to take approximately 600 mg of betaine in the mid- B dle of the meal in order to not burn Test Your Knowledge the lining of an of Betaine Hydrochloride empty stomach. 1.) Betaine hydrochloride is a substance that In addition to simulates the action of ______. helping the body to a.) Hydrochloric acid b.) HCL normalize digestion c.) Both a & b d.) None of the above research shows that betaine HCL may be 2.) Symptoms of maldigestion include ______. beneficial for both a.) Insomnia b.) Frequent belching muscle growth and c.) brain fog d.) None of the above fat loss. In a study 3.) According to a study published in the Journal of the published in the Journal of the International Society of Sports Nutrition researchers from the International Society University of Connecticut found that ______ of betaine HCL taken of Sports Nutrition twice per day for six weeks helped bodybuilders increase muscle researchers from the mass by 4 lbs. increase arm size by 10 percent and decrease University of body fat by 7 percent. Connecticut found a.) .125 grams b.) 12.5 grams that 1.25 grams of c.) 125 grams d.) 1.25 grams betaine HCL taken twice daily for six 4.) Betaine HCL supplements should be taken with a meal weeks helped bodycontaining ______. builders increase a.) Protein b.) Carbohydrates muscle mass by 4 c.) Vegetables d.) Fruit lbs. increase arm size by 10 percent 5.) It is recommended that those with acid reflux or heartburn and decrease body should not take betaine HCL without the approval of a medical fat by 7 percent. professional because it may worsen the condition. Betaine HCL supa.) True b.) False plements often vary from 325 to 650 milligrams. According to Beth Israel rhea. However these side effects are Deaconess Medical Center (BIDMC) usually mild and temporary. UMMC the dosage depends on a person s also reported that supplements conneeds so check with a health care protaining betaine may increase cholesfessional before taking betaine HCL. It terol levels and advised that those is also recommended that betaine HCL with high cholesterol or who are overbe taken with a meal specifically a weight may have to avoid betaine. meal that contains protein. Additionally UMMC noted that people According to it is currently taking cholesterol-lowering recommended that those with acid medication check with their doctor reflux or heartburn not take betaine before taking betaine supplements HCL without the approval of a medical because they may work against the professional because it may worsen effectiveness of the medication. the condition. Further the University of Maryland Medical Center (UMMC) References explained that betaine HCL may cause some gastrointestinal side effects such as nausea stomach upset and PRODUCTSPOTLIGHT Healthy Mouth Healthy Body D ental and oral health is incredibly important to our health. In fact according to the Mayo Clinic the status of a person s oral health can offer information about their overall health and that having problems in the mouth can have an effect on the rest of the body. Like other parts of the body the mouth contains bacteria and with an oral care regimen of brushing and flossing they usually remain harmless. But a lack of proper oral hygiene can lead to oral infections such as tooth decay and gum disease. Further while some may think that having a cavity is the worst that can B Y S H A R I B A R B A N E L happen the Mayo Clinic also noted that bacteria and inflammation associated with periodontal disease (a severe form of gum disease) might play a role in some diseases such as heart disease. And according to Richards Dental Care in North Carolina research has found a number of links between oral and general health including Women with gum disease show a greater incidence of pre-term lowbirth-weight babies. Infections of the mouth pose seri- ous risks to other major organs. Problems chewing can lead to intestinal failure irritable bowel syndrome and other digestive disorders. While brushing twice a day and flossing daily are important to daily oral care a number of oral care products on the shelves can contain chemicals that some consumers want to avoid. However there are a number of alternatives that can do the same job while utilizing ingredients that help clean and strengthen teeth more naturally. Below are a few examples of natural dental and oral health products that are available on the market today. Black is White Toothpaste Black in color Black is White Toothpaste (MSRP 29.99 90 ml tube) from Curaprox (Cincinnati OH) safely whitens teeth by effectively absorbing dirt and discoloration. The charcoal acts as a magnet by pulling stains off the teeth to restore a natural white smile. The toothpaste contains low abrasive particles and no bleaching agents plastic particles triclosan or SLS (sodium lauryl sulphate)--so the user can regain those natural pearly whites without the dangers of breaking down their enamel. For more information call (513) 871-9200 or visit Zollipops Created by 11-year-old Alina Morse kidpreneur and CEO of Zollipops from Liquid OTC LLC dba LOL (Commerce Township MI) The Clean Teeth Pops are natural sugar-free lollipops that clean teeth by working with the body to naturally raise the pH levels in the mouth. After a meal or sugary snack mouths are acidic and the acid can soften or weaken tooth enamel and cause bacteria which can cause cavities. By raising the pH teeth feel smooth and clean as they become harder and stronger. Zollipops are sugar- gluten- and dairy-free vegan kosher and made with natural flavors and colors in the USA. For more information call (888) 450-3639 or visit Glycerin-free Toothpaste Coral LLC (Carson City NV) has introduced new glycerin-free formulations of its popular line of toothpastes. Available now in the Coral White mint flavor the glycerin-free formulation will soon also extend to the Coral White tea tree flavor and the Coral Kids toothpaste. The glycerin-free formulas will include all of the same ingredients as before except the glycerin and will now contain xylitol at 15 percent. Consumers can also still expect the company s commitment to no fluoride or sodium lauryl sulfate. For more information call (800) 882-9577 or visit 38 VITAMIN RETAILER Whitening Toothpaste Himalaya Botanique (Sugar Land TX) approaches oral care a little differently. The company combined neem leaf hand-harvested from the world s most researched tree and combined it with the most popular formula in all of ayurveda--the three renewing fruits of triphala along with the powerful pomegranate fruit to create something meaningfully different. In addition Himalaya Botanique Complete Care Toothpaste is vegan fluoride- sodium lauryl sulfate (SLS)- carrageenan- and gluten free. For more information call (800) 869-4640 or visit (Continued on page 44) WWW.VITAMINRETAILER.COM DECEMBER 2016 SUPPLEMENTSCIENCE Does Supplementation Calcium Cause Coronary Artery Calcification By Gene Bruno MS MHS Huntington College of Health Sciences alcium intake and its relationship with coronary artery calcification (CAC) was examined in a recently published article by Anderson et al. in the Journal of the American Heart Association.1 The study looked at 5 448 adults who were free of cardiovascular disease at the onset of the study and their calcium intake over a period of 10 years. After 10 years CAC was measured in 2 742 of the original participants. The results were that high total calcium intake was associated with a decreased risk of atherosclerosis over the long-term. However an additional controversial finding in the study was that calcium supplement use (as opposed to dietary calcium intake) was associated with an increased risk of CAC--which could be a problem since CAC is associated with an increased risk of cardiovascular disease. So what does this mean--should everyone stop taking calcium supplements To answer this question let s take a closer look at this study. C Epidemiological Not Clinical First of all the Anderson et al. study was epidemiological not clinical. Epidemiological studies show relationships but do not establish cause and effect as would be the case with a clinical study. Consequently the Anderson et al. study in no way established that calcium supplementation was in fact a risk factor for developing CAC. plementation increase CAC risk. However it may actually suggest something else not noted in the study-- namely that those getting the most calcium from diet and supplements may also be getting higher levels of other nutrients as well. Other Nutrients Vitamins D and K2 So why would the increased intake of other nutrients be significant Because other nutrients play key roles in the way that calcium is metabolized and where it is delivered in the body. One nutrient that is critical for calcium absorption and metabolism is vitamin D. In fact another recent study found that those with CAC were 3.31 times more likely to be vitamin D deficient. However the researchers in the study wrote Our study did not control for vitamin D intake or seasonal ultraviolet exposure of skin. Likewise clinical research2 has shown that a high intake of vitamin K2 (as MK-7 180 mcg day) is associated VITAMIN RETAILER 39 Calcium Intake Levels Secondly the study categorized calcium intake into five intake levels looking at total calcium intake (food supplements) and intake from supplements specifically. Those with the lowest intake of calcium from diet (306 mg day) and supplements (91 mg day) were at highest risk for CAC while those with the highest intake of calcium from diet (1 280 mg day) and supplements (1 223 mg day) had no increased risk of CAC. At first glance these results might seem counter-intuitive to the study conclusions that calcium sup- DECEMBER 2016 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE with reduced arterial calcification reduced arterial stiffness and a reduced incidence of coronary heart disease. Again the Anderson et al. study did not control for vitamin K2 intake. increased risk of coronary atherosclerosis as measured by the CAC score. Another epidemiological study5 looking at the relationship between calcium intake and CAC was published in 2012. Participants included 690 women and 588 men and examined calcium intake (from diet and supplements) over a period of four years. The results were that the study did not find a relationship between high calcium intake and increases CAC--and this was true for both dietary calcium and calcium supplement use. The researchers concluded The evidence is not sufficient to modify current recommendations for calcium intake to protect skeletal health with respect to vascular calcification risk. calcium D used in this study did not seem to alter coronary artery calcified plaque burden among postmenopausal women. Conclusion Don t stop using your calcium supplement. Rather make sure your diet and supplements provides a broad range of other nutrients as well. Personally I would recommend getting 2 000 IU day of vitamin D3 and 180 mcg day of vitamin K2 as MK-7. VR 400-1 400 mg Calcium Not Associated With CAC The final point was made by Anderson et al. within the text of the study which stated Our results suggest that a wide range of calcium intakes between 400 and 1 400 mg day are not associated with CAC over a period of 10 years. Consequently the daily use of supplements providing up to 1 400 mg of calcium per day should not be a cause for concern. Certainly this is well within the tolerable upper intake level for calcium (2 500 mg day for adults 19-50 2 000 mg day for adults 51 ) established by the Food and Nutrition Board of the 3 Institute of Medicine. References 1 Anderson JJB Kruszka B Delaney JAC et al. Calcium Intake From Diet and Supplements and the Risk of Coronary Artery Calcification and its Progression Among Older Adults 10-Year Follow-up of the Multi-Ethnic Study of Atherosclerosis (MESA). J Am Heart Assoc. 2016 5 e003815. 2 Maresz K Bruno EJ. Vitamin K2 An Essential Protector for Cardiovascular Health. Agro Food Industry Hi Tech. 2015 26(5) 21-24. 3 Food and Nutrition Board Institute of Medicine. Dietary Reference Intakes for Calcium and Vitamin D. Washington D.C. The National Academies Press 2011. 4 Geraldino-Pardilla L Dhaduvai S Giles JT Bathon JM. Lack of association of oral calcium supplementation with coronary artery calcification in rheumatoid arthritis. Arthritis Rheumatol. 2015 Jun 67(6) 146573. 5 Samelson EJ Booth SL Fox CS Tucker KL Wang TJ Hoffmann U Cupples LA O Donnell CJ Kiel DP. Calcium intake is not associated with increased coronary artery calcification the Framingham Study. Am J Clin Nutr. 2012 Dec 96(6) 1274-80. 6 Manson JE Allison MA Carr JJ Langer RD Cochrane BB Hendrix SL Hsia J Hunt JR Lewis CE Margolis KL Robinson JG Rodabough RJ Thomas AM Women s Health Initiative and Women s Health Initiative-Coronary Artery Calcium Study Investigators. Calcium vitamin D supplementation and coronary artery calcification in the Women s Health Initiative. Menopause. 2010 Jul 17(4) 683-91. Don t stop using your calcium supplement. Rather make sure your diet and supplements provides a broad range of other nutrients as well. Perhaps most interesting was the results of a randomized clinical trial published in a medical journal in 2010 (remember epidemiological studies show relationships while clinical studies show cause and effect).6 This study compared CAC scores after trial completion between postmenopausal women randomized to calcium vitamin D supplementation (1 000 mg of elemental calcium 400 IU vitamin D daily) and women randomized to placebo. The results showed that CAC measurements were similar in women randomized to calcium D supplementation and those receiving placebo. In fact the average score was 91.6 for women receiving calcium D and 100.5 for women receiving placebo. The researchers concluded that doses of Other Research on Supplemental Calcium and CAC When examining the results of any new controversial study I always like to consider the results of similar previous studies. One such epidemiological study4 was published last year in a medical journal. Geraldino-Pardilla et al. conducted a three-year (39 months) study of 145 patients with rheumatoid arthritis without known cardiovascular disease (CVD). CAC was measured in the beginning at just under two years and at 39 months. A CAC score of under 100 was considered desirable since CAC 100 has been shown to be a strong predictor of future CVD. Among the patients studied 28 percent were taking 1 000 mg day of supplemental calcium. Results showed that a CAC score of 100 units was seen in 30 percent of the patients at the beginning of the study and 34 percent at the end of the study. What was interesting however is that beginning CAC scores of 100 units were significantly less frequent in patients receiving the higher dosage (1 000 mg day) of supplemental calcium than in those receiving the lower dosage ( 1 000 mg day) Similarly at the end of the study CAC scores of 100 units were still less frequent in the higher supplemental calcium dose group compared to the lower dose group. The researchers concluded that in this study higher levels of calcium supplementation were not associated with an 40 VITAMIN RETAILER Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to pharmachem for info about this advertiser HEALTHANDNUTRITION By Mark Becker ccording to the Journal of the American Medical Association (JAMA) metabolic syndrome has become much more common in the United States. Nearly 35 percent of all U.S. adults and 50 percent of those 60 years of age or older were estimated to have metabolic syndrome in 2011-2012 according to a study in the May 19 2015 issue of JAMA.1 In fact more than three million U.S. cases are reported each year. This syndrome is associated with central obesity (fat in the abdominal area) and insulin resistance. Obesity contributes to high blood pressure high blood cholesterol low HDL or good cholesterol and high blood sugar. Abdominal obesity especially correlates with metabolic risk factors. Metabolic syndrome and its associated condition of insulin resistance pose a major threat to cardiovascular health. Remarkably the public knows very little about this silent but deadly condition and many affected individuals are not even aware that metabolic syndrome is A inflicting severe damage to their arteries and brain cells. The news media and health care providers pay almost no attention to the epidemic of insulin resistance the fundamental cause of metabolic syndrome. Insulin is a hormone made by the pancreas that helps control the amount of sugar in the bloodstream. Normally the digestive system breaks down the foods eaten into sugar (glucose). The blood carries the glucose to the body s tissues where the cells use it as fuel. Glucose enters the cells with the help of insulin. In people with insulin resistance cells don t respond normally to insulin and glucose can t enter the cells as easily. As a result glucose levels in the blood rise despite the body s attempt to control the glucose by churning out more and more insulin. The result is higher than normal levels of insulin in the blood. This can eventually lead to diabetes when the body is unable to make enough insulin to keep the blood glucose within the normal range. Even if levels aren t high enough to be considered diabetes an elevated glucose level can still be harmful. In fact some health care professionals refer to this condition as pre-diabetes. Increased insulin resistance raises triglyceride levels and other blood fat levels. It also interferes with how kidneys work leading to higher blood pressure. These combined effects of insulin resistance are major risk factors for heart disease stroke diabetes and other conditions. Most health care professionals will look for the presence of three or more of the following components when diagnosing metabolic syndrome. Central or abdominal obesity (measured by waist circumference) Men 40 inches or above Women 35 inches or above Triglycerides greater than or equal to 150 milligrams per deciliter of blood (mg dL) HDL cholesterol Men Less than 40 mg dL Women Less than 50 mg dL 42 VITAMIN RETAILER WWW.VITAMINRETAILER.COM DECEMBER 2016 Blood pressure greater than or equal to 130 85 millimeters of mercury (mmHg) Fasting glucose greater than or equal to 100 mg dL2 According to the American Heart Association heart disease is the No. 1 cause of death for both men and women worldwide.3 The numbers are staggering Cardiovascular disease is the leading global cause of death accounting for more than 17.3 million deaths per year a number that is expected to grow to more than 23.6 million by 2030. In 2013 cardiovascular deaths represented 31 percent of all global deaths with 80 percent of those deaths taking place in low- and middle-income countries. Nearly 801 000 people in the U.S. died from heart disease stroke and other cardiovascular diseases in 2013. That s about one of every three deaths in America. Retailers can be a vital resource for people with metabolic syndrome. If your customers have metabolic syndrome or any of the components of metabolic syndrome aggressive lifestyle changes can delay or even prevent the development of serious health problems. And that starts with advising your customers on making healthful choices about the foods they eat. Part of creating and living a healthy lifestyle is avoiding processed foods. Whole foods in their natural state are your healthiest choices. Whole foods with the simplest preparations are the next best thing. Processed foods should be all but eliminated from the diet for a variety of very compelling reasons. The more processing that a food goes through the more additives and fewer nutrients it contains. Processing removes a great deal (if not all) of the vitamins minerals and fiber in most foods. To make matters worse processing then adds in unhealthy fats a ton of sugar or sugar substitutes and synthetic vitamins and minerals. Most of these ingredients including artificial sweeteners artificial colors hydrogenated oils and high fructose corn syrup are not even recognized as edible by your body. These non-food ingredients are considered toxins and most will end up languishing in your system often stored with fat. Avoiding processing foods in the fight against metabolic syndrome is easier said than done. Processed food is all around us. That said smart supplementation could have a significant impact on metabolic health. A number of nutritional supplements hold great promise for normalizing blood sugar and metabolic control including the following CoQ10 (Ubiquinol) CoQ10 is one of those encompassing dietary supplements with both general health benefits (e.g. anti-aging antioxidant) as well as specific health applications (e.g. cardiovascular health health blood sugar etc.) It is a fundamental component in energy production immune response and protection against damage by free radicals. CoQ10 is part of the mitochondrial electron transport system and is synthesized in all cells. It is essential to the body s production of energy in the form of adenosine triphosphate (ATP). This holds special importance for the heart which is loaded with mitochondria and has the body s highest concentration of CoQ10 because of the significant demands made upon it. However aging reduces access to CoQ10. Although it can be obtained from the diet (mainly from fatty fish organ meats and whole grains) as well as synthesized in small amounts both of these routes decline with age. The body s declining capacity to extract and assimilate CoQ10 in later years plays a role in the development of various cardiovascular conditions. Ubiquinol is the reduced form of CoQ10 and the most highly absorbed. It is directly used in human metabolism as a lipid-soluble antioxidant. While standard CoQ10 (ubiquinone) supplements can be converted into ubiquinol in the body this conversion can be less efficient in some individuals based on age genetics blood sugar status or level of oxidative stress. Fish Oil The mainstream media has been reporting on the benefits of fish oil for years. Studies have shown that the omega-3s found in fish oil promotes cardiovascular health cognitive health joint health optimal blood sugar levels etc. Omega-3s can be found in flaxseed walnuts and a few other foods. However the most beneficial form of omega-3s containing two fatty acids--EPA and DHA--can be found only in fish. EPA and DHA have a multitude of metabolic health benefits including increased fat burning and improved glucose metabolism.5 In addition EPA and DHA decrease the expression of genes involved in fat storage 6 down-regulate genes involved in inflammation 7 and lower levels of C-reactive protein a marker of inflammation.8 Be aware to take fish oil products from companies that follow strict procedures to eliminate environmental contaminants to assure the highest purity of its fish oil supplements. Magnesium Large studies have linked a magnesium deficiency to high blood pressure while other studies have shown an association between magnesium supplements and improved cardiovascular health. A higher intake of magnesium may reduce the risk of developing high blood sugar. Licorice Root for Cardiovascular Oxidation Certain supplements will help significantly improve cardiovascular health. There is no denying this fact. I highlighted a few here. However there is another relatively unknown ingredient that is supported by brand new revolutionary science that provides unmatched antioxidant properties and powerful cardiovascular health benefits. The ingredient is licorice root and a unique extract that comes from this natural ingredient. Recently the results from a doubleblind placebo-controlled study were published in the scientific journal Food and Nutrition Research.9 The study examined the effect of a unique licorice-root extract on the thickness of the artery wall (carotid intimamedia thickness or CIMT) in individuals with hypercholesterolemia. CIMT is considered a strong indicator of overall cardiovascular and arterial health. People with hypercholesterolemia total cholesterol greater then 240 mg do were randomly allocated to two groups as follows An experimental group that received 200 mg of the licorice root extract and a placebo group that did not receive any licorice root extract. One hundred and ten participants were initially allocated to the two groups. Ultimately 94 completed the study. After one year the study yielded the following results In the experimental group the thickness of artery (CIMT) decreased from 0.92 mm to 0.84 mm. The placebo group CIMT increased from 0.85 to 0.88. In the experimental group total cholesterol decreased from 284 to 262 mm dL. The placebo group total cholesterol decreased from 291 to 289mm dL VITAMIN RETAILER 43 DECEMBER 2016 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION In the experimental group the LDL (bad) cholesterol decreased from183 to 173 mm dL. In the placebo group the LDL (bad) cholesterol increased from 177 to 179. HDL or good cholesterol did not change in either group In the experimental group systolic blood pressure decreased from 138 to 125 mmhg. In the placebo group systolic blood pressure increased from 136 to 137. In the experimental group diastolic blood pressure decreased from 92 to 84. In the placebo group diastolic blood pressure increased from 89 to 90. Following one year of licorice root extract consumption mean CIMT total cholesterol LDL levels and blood pressure decreased. This suggests that this ingredient may attenuate the development of oxidation and of related cerebral vascular issues. Because metabolic syndrome is a cluster of risk factors many of which must be determined with lab work this condition is not one that an individual can assess without the help of a health care professional. That said if a person has a large waist circumference and also has elevated triglycerides high blood sugar or high blood pressure they should consider lifestyle changes natural solutions and discuss combined risks with their health care professional as soon as possible. VR terolemic patients decreased CIMT reduced plasma lipid levels and decreased blood pressure. Food Nutr Res. 2016 60 30830-5. References 1 JAMA May 19 2015 2 3 American Heart Association. 4 Anderson RA. Essentiality of chromium in humans. Sci Total Environ. 1989 Oct 1 86(1-2) 75-81. 5 Ferre P. The biology of peroxisome proliferator-activated receptors relationship with lipid metabolism and insulin sensitivity. Diabetes. 2004 Feb 53 Suppl 1S43S50. 6 Delarue J LeFoll C Corporeau C Lucas D. N-3 long chain polyunsaturated fatty acids a nutritional tool to prevent insulin resistance associated to type 2 diabetes and obesity Reprod Nutr Dev. 2004 May 44(3) 289-99. 7 Li H Ruan XZ Powis SH et al. EPA and DHA reduce LPS-induced inflammation responses in HK-2 cells evidence for a PPAR-gamma-dependent mechanism. Kidney Int. 2005 Mar 67(3) 867-74. 8 Madsen T Skou HA Hansen VE et al. C-reactive protein dietary n-3 fatty acids and the extent of coronary artery disease. Am J Cardiol. 2001 Nov 15 88(10) 113942. 9 Fogelman Y Gaitini D Carmeli E. Antiatherosclerotic effects of licorice extract supplementation on hypercholes- Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years. Mark has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his Master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Becker on Facebook at marklbecker and on twitter at becker_mark. For more information visit or PRODUCTSPOTLIGHT (Continued from page 38) PRO-DENTAL PRO-Dental from Hyperbiotics (Henderson NV) focuses on repopulating the oral cavity and sinuses (as opposed to the gastrointestinal tract) with beneficial probiotic strains. PRODental promotes healthy teeth gums ears nose throat and sinuses addresses the root cause of bad breath neutralizes acid in the oral cavity for healthy tooth enamel and boosts immune and upper respiratory health. PRO-Dental contains targeted oral probiotic strains (including S. salivarius K12 S. salivarius M18 L. reuter and L. paracasei) to effectively counter the indiscriminate effects of antibacterials and other lifestyle choices that can deplete the oral microbiome. It also contains chelated zinc. This superior bioavailable form of zinc acts as an antioxidant and helps to protect cells against the effects of free radicals while playing a vital role in the formation of connective tissue teeth and bones. Hyperbiotics formulas are vegetarian non-GMO and free of lactose gluten and sugar. In addition the product does not contain soy iron nuts artificial flavors artificial colors or preservatives. For more information call (800) 711-5958 or visit 44 VITAMIN RETAILER Natural Kids Toothpaste A natural toothpaste that s safer for young children to swallow when they brush according to the company Red Seal Natural Kids Toothpaste (MSRP 4.49 75 ml) from Pacific Resources International Inc. (Carpinteria CA) is free from sodium lauryl sulphate fluoride parabens and other chemicals. This toothpaste has a natural antibacterial action and contains no tricoslan peroxide potassium nitrates or strontium chloride. The toothpaste is naturally flavored and sweetened with a fresh peach and banana bubblegum flavor. For more information call (805) 684-0624 or visit Fluoride-free Toothpaste Newly formulated Spry Toothpaste by Xlear Inc. (American Fork UT) provides the ultimate clean feeling. Spry Toothpaste (MSRP 5.99 0.5-oz. tube) is rich in xylitol and cranberry extract to naturally work against plaque and tartar. The formula was reformulated to remove parabens for an even better end product. Spry Toothpaste is dentist recommended and has helped thousands of people have truly healthy teeth and gums. For more information call (877) 599-5327 or visit WWW.VITAMINRETAILER.COM DECEMBER 2016 NATURALMEDICINE with Dr. Michael Murray Activating AMPk a Key Enzyme in Burning Fat B Y M ICHAEL T. M URRAY ND Introduction If I told you that weight loss was simply a matter of turning on a key enzyme in the body that would magically burn fat and turn up our metabolism would you believe it Well scientists may have found this master switch for weight loss in the form of an enzyme called AMP-activated protein kinase or AMPk for short. The activity of this hormone goes a long way in explaining why some people have no problem maintaining their ideal body weight while others seemingly fight a major battle to lose weight and keep it off. the amount of visceral belly fat that we carry. Its activity is also tied to our life expectancy. When we are young AMPk is more activated but as we age the cellular AMPk activation decreases leading to visceral fat accumulation and loss of muscle mass. The good news is that researchers are discovering natural ways to enhance AMPk. Specifically certain dietary strategies and food components greatly influence AMPk activity in a positive way. Not surprisingly these natural approaches hold great promise in the goal of near effortless weight loss as a result. Mitochondrial insufficiency and dysfunction Neurodegeneration Obesity Poor blood sugar control The No. 1 Factor That Influences AMPk Activity The activity of AMPk is influenced by a great many factors including variety of hormones and dietary factors. That said the most important influencer of AMPk activity ultimately appears to be the sensitivity of the cell to the hormone insulin. Hence with insulin resistance there is reduced AMPk activity. Insulin resistance is closely tied to abdominal obesity. If your waist circumference is larger than your hips there is an extremely strong likelihood that you suffer from insulin resistance. As the number and size of fat cells increase they lead to a reduction in the secretion of compounds that VITAMIN RETAILER 45 What is AMPk and Why is it Important AMPk is found inside every cell and serves as a master regulating switch in energy metabolism. Overall the activity of this enzyme plays a major role in determining our body fat composition and especially Consequences of Low AMPk Activity Accelerated aging Chronic inflammation High blood cholesterol and triglycerides Increased visceral belly fat Insulin resistance DECEMBER 2016 WWW.VITAMINRETAILER.COM NATURALMEDICINE promote insulin action including a novel protein produced by fat cells known as adiponectin. Making matters even worse is that there is also an increase in the secretion of a substance known as resistin that dampens the effect of insulin. Adiponectin increases the activation of AMPk while resistin impairs AMPk activity. So while adiponectin is associated with improved insulin sensitivity and metabolism resistin is associated with poor blood sugar control increased blood lipids and the development of atherosclerosis. All of these effects are due to the influence these compounds have on AMPk activity. So the first step in improving AMPk is working to improve insulin sensitivity. By doing so the process results in increasing adiponectin levels and lowering resistin levels which in turn lead to AMPk activation. Simple right Highly viscous dietary fiber Good oils Olive oil (and polyphenols) EPA DHA Medium chain triglycerides Mitochondrial enhancers Alpha lipoic acid Carnitine Coenzyme Q10 Creatine Various flavonoids polyphenols Green tea (EGCG) Resveratrol Curcumin Genistein Anthocyanins Procyanidolic oligomers Numerous botanicals Mulberry leaf Green coffee bean extract Cinnamon leaf extract. Berberine is an alkaloid found in goldenseal root barberry bark Oregon grape root and coptis (goldthread) root. It is also one of the most exciting natural products in current medical research is berberine. What scientific research has focused on in the last decade is building an impressive amount of clinical research in the use of berberine in lowering blood lipids and blood pressure and improving blood sugar control in type 2 diabetes. Berberine exhibits a number of beneficial mechanisms to produce these effects including an ability to activate AMPk. Berberine is showing impressive results in clinical trials evaluating its effects in type 2 diabetes elevated blood lipids and high blood pressure. Recently the Journal of Ethnopharmacology published a detailed review of the 27 clinical studies with berberine in these disorders that provided clear answer questions on its safety and efficacy. The researchers conducting the meta-analysis concluded that berberine has comparable therapeutic effect on type 2 diabetes elevated blood lipids and hypertension with no serious side effect or toxicity. Furthermore the review indicated that berberine combined with conventional drugs in these conditions is safe and can produce better results than the drugs alone. Berberine showed particularly impressive results in clinical trials evaluating its effects in type 2 diabetes. When berberine was compared to oral hypoglycemic drugs used in type 2 diabetes like metformin glipizide and rosiglitazone there was no statistical significance between treatment of berberine and these drugs. In other words the clinical results seen with berberine are on par with the drugs but with no significant side effects. In one double-blind study of 116 patients with type 2 diabetes berberine at a dosage of 500 mg twice a day lowered fasting blood sugar from just above the range of being classified as diabetes (i.e. 126 mg dL) to normal blood sugar levels (less than 100 mg dL) in most subjects. Berberine has also been examined as a weight-loss aid in two double- Other Recommendations to Activate AMPk In addition to viscous dietary fiber there are a number of very important steps to activate AMPk. Most notable are reducing total calorie intake and regular vigorous exercise. It is also interesting that many components of the traditional Mediterranean diet activate AMPk. In particular olive oil resveratrol from red wine and the omega-3 fatty acids EPA and DHA from fish oil. In terms of dietary supplements to activate AMPk it looks like in terms of promoting weight loss the best just might be alpha-lipoic acid (ALA). To better clarify the weight loss promoting effects of ALA and omega-3 fatty acids 97 overweight or obese women were divided into four groups. One group served as the control group while the others were given either ALA 300 mg EPA 1.3 g or ALA 300 mg and EPA 1.3 g. Results showed ALA supplementation alone or in combination with EPA enhanced the effects of dieting. The control group lost an average of 11.44 pounds the EPA group 11.88 pounds the ALA group 15.4 pounds and the ALA EPA group 14.3 pounds. Hence ALA contributed approximately 3 pounds of extra weight loss over the course of the 10 weeks. The effect is thought to be due to activation of AMPk. Improving Insulin Sensitivity Improving insulin sensitivity is most successfully done with a combination of lifestyle changes such as increasing physical activity and improving diet and nutrition and targeted nutritional supplementation. One of the most important dietary and supplement strategies is increasing the amount of water-soluble viscous dietary fiber. This type of fiber is associated with increasing the sensitivity of tissues to insulin and improving the uptake of glucose by the muscles liver and other tissues thereby preventing a sustained elevation of blood sugar. Particularly good sources of water-soluble viscous fiber are legumes (beans) oat bran nuts seeds psyllium seed husks pears apples and most vegetables. For people with definite insulin resistance and poor blood sugar control I would also recommend taking a highly viscous dietary fiber supplement such as PGX before meals. Factors That Influence AMPk Inhibitors of AMPK High fat diet Caloric excess Sedentary lifestyle Aging Activators of AMPk Intense exercise Calorie restriction Thyroid hormone Adiponectin 46 VITAMIN RETAILER Botanicals to Activate AMPk There are a lot of botanicals that also activate AMPk. The two that really stand out are berberine and mulberry (Continued on page 50) WWW.VITAMINRETAILER.COM DECEMBER 2016 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Warrior Blend WASHINGTON UT--Warrior Blend by Sunwarrior fuses and multiplies the power of several rich protein sources into one smooth great-tasting formula that s overwhelmingly superior to the individual components alone. Medium-chain triglycerides from coconut then join this dynamic fusion to create a unique raw plant-based protein with a complete amino acid profile exceptionally rich in arginine lysine leucine and branched chain amino acids. Warrior Blend is an easily digestible nutrient-filled super food perfect for anyone who wants to amplify his or her health and fitness. Five hundred-g bottles and 1 000-g bottles (1 kg) are available for an MSRP of 29.97 and 48.95 respectively. For more information call (888) 540-3667 or visit Chewable Acid Soothe VENICE FL--Chewable Acid Soothe by Enzymedica is a dual-action formula that helps to promote proper digestion therefore preventing occasional heartburn while also supporting long-term gut health. The enzymes in the formula assist with the digestion of problem foods that may cause heartburn while zinc carnosine acts as a buffer to gastric acid and also strengthens stomach lining. A 30-count bottle costs 10.99 a 60-count bottle is 19.99. For more information call (888) 918-1118 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. TRIA Energy ANAHEIM CA--TRIA by Jusuru International is an ultra-healthy energy boost that doesn t just power your day--it revitalizes your body inside and out. TRIA s triple-powered formula combines a groundbreaking clean energy complex 10 antioxidant fruits and a multi-patented award-winning collagen HA matrix technology that makes you feel good and look great. The MSRP is 3.50 per can. For more information call (714) 678-1600 or visit Superfruit Superfood Juice Drinks AUSTIN TX--Genesis Today is further expanding its popular line of Superfruit Juices with three new offerings that contain less sugar than several of the popular specialty juices Acai Berry Classic Greens Flaxseed and Pomegranate & Berries Resveratrol. These new juices contain 63-72 percent less sugar than the leading specialty juice competition. In fact the sugar content in many 100 percent fruit juices is often as high as a can of full calorie soda. Each of the Genesis Today juices provides excellent sources of B vitamins as well as vitamin C are gluten- and dairy free vegan and contain no artificial sweeteners or flavors. Each juice contains only 60-70 calories per 8-oz. serving. A 59-oz. recyclable BPA-free container costs 7.99. For more information call (512) 858-1977 or visit Fruit-infused Probiotic Water CLERMONT FL--New fruit-infused cold-pressed probiotic waters by Uncle Matt s Organic are offered in three citrus flavors. This functional line of water beverages combines proven and patented GanedenBC probiotics with cold-pressed freshsqueezed organic citrus juice as well as real organic citrus peel which contains antioxidant flavonoids. Each flavor lemon orange and grapefruit is 10 calories or less per serving with only two grams or less of natural fruit sugar. The MSRP for a 16.9-oz. bottle is 3.99. For more information call (352) 394-8737 or visit Greek Mountain Herbal Tea NEW YORK NY--tuvunu which means of the mountain is a new ready-to-drink Greek Mountain Herbal Tea that can be served hot or cold. Greek Mountain Herbal Tea has been used in Greece for centuries for its healthy qualities and distinctive taste and amongst other uses it has evolved into an at-home remedy for the common cold. tuvunu uses sideritis one of the most aromatic and beneficial herbs of the Greek mountain region. Sideritis translates to ironwort not because it contains iron but because Greek warriors used it to treat their wounds inflicted by iron weapons. Hellas Farms tuvunu is an all-natural herbal tea brewed with freshly squeezed lemons wildflower honey and brown cane sugar giving it a natural flavor and distinctive aroma. tuvunu is also available in a calorie-free unsweetened flavor with just a hint of lemon. It is naturally caffeine free and contains 150 mg of naturally occurring antioxidants (not infused) in each 16.9-oz. bottle which is valued at 2.99. The retail price for the 12-oz. is 2.49. For more information call (212) 249-3846 or visit VITAMIN RETAILER 47 Colon & Bowel Probiotic GREEN BAY WI--Colon & Bowel Probiotic by EuroPharma--Terry Naturally features the FloraSure probiotic blend a unique combination of live active cultures with a long history of human use specifically chosen to help relieve occasional digestive discomforts. It provides the probiotics you need to support healthy intestinal flora ease occasional gut issues and promote everyday gastrointestinal function. A box of 30 capsules is valued at 29.95. For more information call (866) 598-5487 or visit DECEMBER 2016 WWW.VITAMINRETAILER.COM NEWPRODUCTS Shampoos and Hair Masques DORAL FL--Hairgurt by Alcora Corporation is about inspired combinations of unexpected ingredients. Designed to live with you not on you these artisanal FarFromBasic products are specifically formulated with unique nature-made ingredients such as yogurt protein prebiotics quinoa and a signature botanical oil blend comprised of six vitamin-rich oils to help nourish hair. An 8-fl.-oz. tube of Soothing Yogurt Shampoo is valued at 15 while two 6-oz. tubs of Soothing Yogurt Hair Masque cost 32. For more information call (786) 605-3942 or visit Revive Kombucha PETALUMA CA--Revive Kombucha is taking the ancient health drink to new heights by pioneering new flavor profiles and craft production methods that highlight the quality of their fresh organic ingredients. Unique craft brews in the delicious new line-up of 11-oz. bottles include Free Ride the first caffeinefree kombucha which uses fermented whole-flower hibiscus instead of tea Up Beat an all-coffee kombucha the ultra-low sugar Ascend and Solar the first widely available kombucha brewed from yerba mate. The other flavors are The O.G. (The Original Brew made from Black Tea) Campfire (from Genmaicha green tea) Tropic Wonder (from Earl Gray Tea) and Spring Fling (from White Tea) which is part of the playful Open Mic series where wild experimental flavors are released every four months (MSRP 3.49 per bottle). True to the craft brewing tradition Revive does everything under one roof including cold-pressing ingredients brewing and bottling. They source only organic fresh in-season and fair-trade ingredients working directly with farmers to ensure fairness and the utmost quality. For more information call (707) 536-1193 or visit Vita-Sprout SOULSBYVILLE CA--Maximum Living s VitaSprout is a complete whole food multi vitamin mineral formula with a synergistic blend of concentrated organic sprouts and GMOfree vegetables that feed the body with phytonutrients essential for health. Along with sprouts and vegetables Vita-Sprout offers a powerful antioxidant blend comprised of odorless garlic DGL licorice root green tea extract lutein and Pycnogenol pine bark. A bottle of 120 veggie capsules is valued at 26.80. For more information call (800) 445-4325 or visit Chocolate Macadamia Spread HILO HI--Royal Hawaiian Orchards Chocolate Macadamia Spread (by Royal Hawaiian Macadamia Nut Inc.) is crafted with Hawaiian-grown macadamias and combines the bold taste of dark chocolate with the buttery-rich taste of macadamias for a sweet indulgence. Perfect for eating straight from the jar or atop fruit or baked foods the Chocolate Macadamia Spread is Non-GMO Project Verified and OU Kosher. Each 12-oz. container has an MSRP of 17.50. For more information call (877) 783-0770 or visit Fruit & Nut Bars MONROE WA--VegiDay bars contain raw whole food ingredients to help keep you energized throughout the day. These organic non-GMO bars are made with natural flavors and sweeteners in a facility that uses sustainable solar energy. Delicious VegiDay bars are good for you and good for the planet. Four delicious options are available Coconut Mango Caramel Apple Breakfast Espresso and Coconut Acai. They retail for 2.29 each. For more information call (877) 551-2179 or visit Probiotic Sugar Free Prebiotic Fiber BROOKLYN NY--From Teelah Corp. this product for children aged 2 and up and also suitable for diabetics contains 40 sugar free milk chocolate flavor bearshaped units formed with a proprietary microencapsulated technology providing survivability of the bacteria over the product shelf life. It contains 1.5 billion microflora of Lactobacillus Acidopholis and Bifidobacterium. The probiotic supports the immune system and intestinal health in addition the inclusion of prebiotic fiber (inulin) helps promote the effectiveness of the probiotic. It does not contain yeast eggs wheat (gluten) nuts artificial colors or preservatives. It does contain soy and dairy derivatives. Each 40-ct. package costs 12.99. For more information call (866) 727-2483 or visit WWW.VITAMINRETAILER.COM DECEMBER 2016 Immune C Liquid RIVERSIDE MO--Give your immune system the boost it needs with this unique blend of powerful nutrients. As you age your immune system becomes less efficient due to a variety of factors such as everyday stress a poor diet lifestyle choices environmental pollutants and more. Support your body s natural defense system with notifying antioxidants such as vitamin C Aronia Berry and Pomegranate Berry. Each 8-oz. bottle is valued at 24.95. For more information call (866) 318-8484 or visit 48 VITAMIN RETAILER Children s Cold Crush BEVERLY HILLS CA--The first USDA certified organic and Non-GMO Project Verified homeopathic cold and cough medicine for children Genexa Cold Crush for children treats common cold symptoms including congestion and mucus cough and sore throat runny nose and sneezing. Cold Crush is regulated as a drug by the FDA and complies with the FDA s GMPs for the production of drugs. It is safe nondrowsy has no side effects and no drug interactions. Carefully formulated based on homeopathic principles for miasmatic and energetic balance remedies potentiate each other and promote the most positive healing outcome. One bottle of 60 chewable tablets costs 17.99. For more information call (855) 436-3921 or visit Zippy Bites Chocolate Energy Truffles LONG ISLAND CITY NY--Zippy Bite by Zippy Bites LLC is a chocolate truffle that contains an energy blend of caffeine amino acids and vitamins to help increase alertness and productivity. Instead of using artificial sweeteners flavors or colors to hide bitter flavors like in energy drinks Zippy Bites uses chocolate to deliver a delectable and natural way to get energy. A two-pack box retails for 4.99. For more information call (321) 209-4779 or visit Numi Organic Tea Turmeric Golden Latte OAKLAND CA--Numi s Golden Latte by Numi Organic Tea is available in Turmeric Chai and Turmeric Cocoa. Both are blends of organic Fair Trade turmeric and ground spices such as cinnamon ginger and cardamom. Unsweetened and made from only pure organic ingredients they can be mixed into warm dairy or non-dairy milk for a calming drink. They can also be enjoyed iced and in smoothies with additional recipes available at A 2.12-oz. box is valued at 14.99--each contains a resealable pouch with approximately 24 servings. Also crafted from authentic stone ground ceremonial grade matcha sourced directly from a multi-generational Japanese family farm Numi s Premium Matcha is offered in two flavors Ceremonial Matcha and Citrus Matcha. A 1.06-oz. box is valued at 19.99--each contains a 30 g resealable pouch containing about 12 servings. For more information call (510) 536-6864 or visit DECEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 49 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Building a Healthy Child Many parents feed their children as if they re adults without thinking that their bodies behave differently. The truth is however that organs and body systems mature at distinctive times which means nutrition needs at different ages vary. In Building a Healthy Child author Melina Roberts ND shares a program that outlines ways that parents can build a child s healthy digestive tract throughout the beginning stages of life by giving them the right nutrition at specific times in their development. She also aims to change the way parents introduce foods to their children in order to significantly improve the health of the future generation. Author Melina Roberts ND Pages 126 Price 12.95 (paperback) 22.95 (hardcover) Publisher True Directions Contact Jennifer Uebelhack (317) 602-7137 Oil of Oregano Nature s Antiseptic and Antioxidant Oregano is not only a popular seasoning used in cuisines worldwide but the herb is also prized for its oil. Oregano oil has been used traditionally as a remedy for digestive upset inflammation colds and flu and respiratory problems such as asthma and bronchitis. The naturally occurring compounds carvacrol and thymol which are found in oregano have been shown to have antibacterial antifungal and antiviral properties they also contain potent antioxidants. Health and lifestyle writer Barbara Schuetz presents research on oregano oil s effectiveness in combating diabetes cancer and foodborne illnesses. Readers will learn how to buy and safely use oregano oil in more than two dozen treatments make an infusion from the dried herb and use fresh and dried oregano in several nutritious recipes including a healing oregano tea. Author Barbara Schuetz Pages 48 Price 5.95 (paperback) Publisher Healthy Living Publications Contact Anna Pope (931) 964-3571 Turmeric for Health 100 Amazing and Unexpected Uses for Turmeric For centuries turmeric the spice that gives curry its yellow color and its distinctive warm and earthy flavor has been used in Eastern medicine traditions as an anti-inflammatory and pain-relieving remedy. Now new medical studies are confirming this wisdom and adding to it. Turmeric contains powerful antioxidants which can help combat chronic life-threatening diseases including heart disease certain types of cancer arthritis Parkinson s disease and Alzheimer s disease. It s also an all-natural remedy for common ailments and an effective health and beauty aid. Turmeric for Health provides 100 all-natural solutions that help soothe digestive upset relieve daily aches and pains and reduce inflammation improve metabolic function and weight loss and promote healthy skin hair and nails. With Turmeric for Health you ll discover all the benefits that this simple spice can bring without dangerous chemicals or costly procedures. Author Britt Brandon CFNS CPT Pages 128 Price 12.99 (paperback) Publisher Adams Media Contact Bethany Carland-Adams (508) 427-6726 NATURALMEDICINE (Continued from page 46) blind clinical trials. In a study conducted in 2012 published in Phytomedicine 500 mg of berberine three times per day caused an average of five pounds of weight loss over a 12-week period. In another 2012 study published in Evidence-Based Complementary and Alternative Medicine 37 men and women with metabolic syndrome were given 300 mg of berberine three times daily for three months. The body mass index (BMI) levels dropped from 31.5 to 27.4. There was also an improvement in insulin sensitivity and fat-regulating hormones. Like berberine human clinical studies have confirmed the benefits of mulberry leaf extract in helping to improve blood sugar control promote weight loss prevent and treat type 2 50 VITAMIN RETAILER diabetes as well as exerting favorable actions against the metabolic syndrome and cardiovascular disease. Many of these effects of mulberry leaf extract are due to it positively influencing AMPk activity. The daily dosage is generally equivalent to 3 000 mg of dried mulberry leaves. Extracts are generally used. The dosage for a 10 1 extract is 300 mg daily. greater. In terms of diet what the research shows is a tremendous synergistic effect in potentiating the healing forces of nature that each food or food component exerts. I suspect that utilizing a comprehensive dietary and supplement strategy designed to activate AMPk will produce a far greater effect than any single agent. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. He is a graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle WA. The author of more than 30 books on health nutrition Murray is also director of product development and education for Natural Factors Nutritional Products. For more information visit Synergy is Likely Important One of the fundamental concepts in nutrition is the power of synergy. It refers to the phenomena where the interaction of factors that when combined produce a total effect or force that is greater than the sum of the individual factors. In other words it is a situation whereby 1 1 1 does not equal three but something much WWW.VITAMINRETAILER.COM DECEMBER 2016 ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Bluebonnet Nutrition Corp. Continental Vitamin Company Dr. Mercola Premium Products Essential Formulas Frey Vineyards Genesis Today Horphag Research Trading Ltd. Mineral BioSciences Natural Factors Nature s Plus North American Herb & Spice Now Foods Now Foods (Personal Care) Pharmachem Labs (Cranmax) Redd Remedies Savesta LifeSciences Inc. Scandinavian Formulas Inc. UltraTek Wakunaga of America Xlear Inc. Xlear Inc. PAGE C4 26-27 5 23 6-7 12 9 33 16 29 21 C2 C3 11 41 15 19 17 14 1 3 13 PHONE (281) 240-3332 (281) 240-3332 (800) 421-6175 (847) 252-4353 (972) 255-3918 (707) 485-5177 (800) 916-6642 (201) 459-0300 (702) 239-1535 (800) 322-8704 (800) 645-9500 (800) 243-5242 (888) 669-3663 (888) 669-3663 (800) 526-0609 (888) 453-5058 (800) 994-2987 (800) 688-2276 (310) 408-9711 (949) 855-2776 (877) 599-5327 (877) 599-5327 WEB bluebonnet bluebonnet cvc mercola essentialformulas frey genesistoday horphag mineralbiosciences naturalfactors naturesplus nahs nowfoods nowsolutions pharmachem reddremedies savesta scandinavian ultratek wakunaga xlear xlear INDUSTRYEVENTS March 8-12 2017 Natural Products Expo West Anaheim Convention Center Anaheim CA (866) 458-4935 CLASSIFIEDAD Business for Sale Well-established Independent Health Food Store in beautiful Sedona AZ. 1 500 square feet. We offer a complete set of products resulting in a comfortable profit margin. Call Rinzai (928) 204-2105 for more information. DECEMBER 2016 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Back Talk Justin Gold Founder & Co-CEO Justin s 736 Pearl St. Boulder CO 80302 (844) 448-0302 THIS MONTH Justin Gold is the founder of Justin s a natural foods company that produces organic and all-natural nut butters and peanut butter cups. In 2004 two years after experimenting with nuts and a simple food processor in his home kitchen Justin wrote his first business plan and launched a national brand. With humble beginnings at the Boulder Farmers Market he is now the co-CEO of one of the country s fastest growing natural product companies. Justin s has received numerous local and national accolades and ranked in the Top 15 on the Inc. 500 5000 Fastest Growing Companies list in the Food and Beverage category two years in a row. Most recently Justin was recognized as the 2013 Ernst & Young Entrepreneur Of The Year in the Mountain Desert Region. years of tirelessly sampling and meeting with retailers all over the country Justin s was able to grow into a national brand and category leader. peanut butter cups. Why doesn t the company make mini white chocolate peanut butter cups Milk and dark chocolate are our best sellers right now but good things come for those who wait Question Hormel maker of SPAM recently acquired Justin s. As a vegetarian did that concern you How is the merger working out Answer Question As for philanthropy you stated you were interested in helping those close to home. Please describe the charitable work the company is involved with. Our company values stem from four fundamental pillars Nourish Nurture Inspire and Educate. Without the support of our community our environment our mentors and inspiration we wouldn t be where we are today. As we grow so does our ability to give back by partnering with some incredible organizations. We 1) Nourish through Conscious Alliance a Boulderbased non-profit focusing on hunger relief and youth empowerment in some of the nation s poorest areas. 2) Inspire through eTown a local non-profit on a mission to educate entertain and inspire a diverse audience through music and conversation in order to create a socially responsible world. 3) Nurture through the Thorne Nature Experience a Boulder CO-based nonprofit on a mission to build Earth stewardship by connecting youth and nature. 4) Educate with Naturally Boulder a collective of natural product companies across Colorado who meet to collaborate share ideas and educate the next generation of entrepreneurs. Answer We deliberately selected Hormel Foods (makers of Skippy Peanut Butter) for two reasons. One they didn t want to change or disrupt anything that we were doing including our product integrity or our brand mission. Two they could truly help us grow operationally in a meaningful way. The biggest threat to our business has been maintaining high-quality consistent and safe food products as we continue to scale the business. As a vegetarian I saw this as the perfect opportunity to provide more plant-based protein options to consumers with mindfully sourced ingredients. The merger has been going exactly as expected with additional resources where we need them and a hands-off approach to our culture mission vision and values. Answer Question Looking at the beginnings of Justin s it seems that your business started serendipitously. However creating a successful brand isn t easy. How did you do it Justin s began as a farmer s market local brand in 2004. It started out of frustration for lack of variety from a passion to create nut butter options and with the intention of disrupting the category. Good timing and hard work converged with the introductions of nut butter squeeze packs and organic chocolate PB cups brought Justin s to the forefront of the market. Due to the collaborative nature of the natural food companies here in Boulder I was able to gain access to some of the smartest and most successful founders and professionals of some iconic natural food companies (Celestial Seasonings WhiteWave Rudi s Horizon IZZE etc.). Through 52 VITAMIN RETAILER Answer Question How will Hormel help Justin s grow As small companies scale to become medium and large organizations it requires a very deliberate and systematic approach to food safety quality and back-end organization. Hormel is providing us the resources to continue to grow but more importantly we are demonstrating that the future of food is not only in sustainable organic and transparent supply chains but also found in triple bottom line measurement (profits people planet). Answer Question What s next for Justin s Answer Well Justin s will continue to be Justin s Look for us to continue to be the leader in nut-based snacks with mindfully sourced ingredients Question Justin s makes mini dark chocolate and mini milk chocolate WWW.VITAMINRETAILER.COM DECEMBER 2016 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser