This Digital Edition requires Flash 9.0.115 or above to activate some rich media components.

Please click the following link to download and install: Get Adobe Flash player
When you are finished installing, please return to this window and PRESS F5 to view this edition.

Description: In This Issue: A Healthy Beat, Adrenal & Thyroid Health, Best Supplements for Cross Training, and 2017 Company Profiles

Don t miss a single issue of VR in 2017...go online to renew your free subscription today Feb17 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS FEBRUARY17 VOLUME 24 NUMBER 2 24 28 32 40 Features 24 A Healthy Beat Supplements that address a variety of heart health issues are catching on with consumers. vitaminretailermagazine 28 Natural Answers for Adrenal and Thyroid Health Adrenal and thyroid glands are responsible for producing hormones that keep your body running optimally. Visit FreeProductInfo for FREE Product Information orSamples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter 46 2017 Company Profiles This special section of Vitamin Retailer presents detailed information about the companies serving our industry. Columns 4 32 36 Off the Cuff Supplement Science Healthy Shopper 38 40 44 Product Spotlight Sports Nutrition Natural Medicine Departments 6 8 12 16 18 22 Hot Sellers Trending Now Industry News SOHO Wrap-up Association News Research Update 64 67 67 67 68 New Products Off the Press Advertiser Index Industry Events Back Talk Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 2 February 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to xlear for info about this advertiser OFFTHECUFF C mon Get Happy recently learned thanks to a relative who underwent a DNA ancestry test that I am not from German descent but rather Danish. Not that it matters much to me I generally refer to my heritage as a European Blend. But the revelation coincidently came later on the day that I first learned about The Little Book of Hygge Danish Secrets to Happy Living which is popular throughout Europe and is quickly gaining attention in the States. Hygge (pronounced hue-gah) is a Danish concept that cannot be translated to one single word but encompasses a feeling of cozy contentment and well-being through enjoying the simple things in life--think fireplaces dinner with close friends candles burning hot chocolate and apparently woolen socks. Whatever helps make those long dark Danish winter days and nights more cozy and pleasant is a national obsession. The book s author a Dane named Meik Wiking pronounced viking (yes that s his real name) is CEO of The Happiness Research Institute Research Associate for Denmark at the World Database of Happiness and founding member of The Latin American Network for Wellbeing and Quality of Life Policies. Last year The World Happiness Index ranked Denmark the leader of the pack of the happiest people on Earth. Contributing to the joy Wiking said in a Happiness Research I Institute report is the Danes high level of work satisfaction. In the report Cecilie Eriksen a PhD from Aarhus University in Denmark noted that the purpose people find in their work has undergone a historical shift. Historically the reason to go to work has to a large extent been exclusively to feed your family. For many people nowadays work is much more than that. We work because we feel that it matters--both to society and to who we are. Even though purpose can be difficult to pinpoint Eriksen continued it is of absolute importance if we want to understand job satisfaction. If we increase an individual s sensation of purpose by 10 points overall job satisfaction goes up by 2.6 points. Thus meaning proves to be the most important factor for job satisfaction. In fact it has a greater effect on job satisfaction than salary results and colleagues combined he said. Of course the U.S. is not Denmark as was discussed during last year s presidential debates but I think the idea of job satisfaction as studied by The Happiness Research Institute can easily apply to the natural products industry helping others achieve better health and well being is a source of pride and something that matters very much to all. And if that isn t enough hygge for you try sitting in front of a fireplace lighting some candles sipping some herbal tea and putting on your wooliest socks. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Mark Becker Maryanne ChristianoMistretta Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. NORTHEAST SOUTHEAST BUNN S NATURAL FOODS Southampton PA VITAMIN MINERAL SUPPLEMENT CuraMed by Terry Natural EuroPharma SPECIALTY SUPPLEMENT Intestinal Movement Formula by HealthForce HERBS BOTANTICALS CBD Oil by CV Sciences FUNCTIONAL FOOD BEVERAGE Kombucha by KeVita PERSONAL CARE Essential Oils by Wyndmere Naturals HOT PRODUCT OF THE MONTH Ultimate Flora Probiotics by Renew Life RICHARD S FOODPORIUM Sarasota FL VITAMIN MINERAL SUPPLEMENT Adult 50 Probiotic by Renew Life SPECIALTY SUPPLEMENT Full Spectrum Curcumin by Solgar HERBS BOTANTICALS Green Tea Extract by Richard s Wellcare FUNCTIONAL FOOD BEVERAGE Macadamia Milk by Milkadamia PERSONAL CARE Toothpaste by Himalaya Herbal Healthcare Botanique HOT PRODUCT OF THE MONTH Red Beet Crystals by Flora MIDWEST CENTRAL CONNOR HEALTH FOODS Waco TX VITAMIN MINERAL SUPPLEMENT MultiOne by Bluebonnet SPECIALTY SUPPLEMENT Dr. Ohhira s Probiotics by Essential Formulas HERBS BOTANTICALS CuraMed by Terry Natural EuroPharma FUNCTIONAL FOOD BEVERAGE Power Greens by NuMedica PERSONAL CARE Grape Seed Oil by Premier Pigments HOT PRODUCT OF THE MONTH Pro Max by Sigform SIMPLE ORGANICS Oxford MI VITAMIN MINERAL SUPPLEMENT Adult B-Centered by MegaFood SPECIALTY SUPPLEMENT Turmeric Boost Sports by Gaia Herbs HERBS BOTANTICALS Digestive Bitters by Urban Moonshine FUNCTIONAL FOOD BEVERAGE Peppermint by Good Stuff Cacao PERSONAL CARE Hydrating Seaweed Bath by The Seaweed Bath Co. HOT PRODUCT OF THE MONTH Phytocillin by Herbs Etc. NORTHWEST WEST OCEANA NATURAL FOODS Newport OR VITAMIN MINERAL SUPPLEMENT Wellness Formula by Source Naturals SPECIALTY SUPPLEMENT PB 8 Probiotic by Nutrition Now HERBS BOTANTICALS Turmeric With Meriva by Source Naturals FUNCTIONAL FOOD BEVERAGE Protein Superfood by Amazing Grass PERSONAL CARE Glucosamine MSM & Arnica Liposome Lotion by NOW HOT PRODUCT OF THE MONTH Organic Lemon Recharge by R.W. Knudsen Family MURPHY S MARKETS Arcata CA VITAMIN MINERAL SUPPLEMENT Counter Attack by Rainbow Light SPECIALTY SUPPLEMENT Melatonin by Natrol HERBS BOTANTICALS Turmeric by Nature s Way FUNCTIONAL FOOD BEVERAGE Enlightened Synergy Kombucha by GT s PERSONAL CARE Everyone 3-in-1 Soaps by EO HOT PRODUCT OF THE MONTH Cough Drops by Ricola Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to nordicnaturals for info about this advertiser TRENDINGNOW The Elderberry Effect lderberry also known as elder or elderflower is a plant that has existed for centuries. According to the University of Maryland Medical Center a few of the species of elder include dwarf elder (Sambucus ebulus) and European elder (Sambucus nigra) with the latter being utilized in the medical field. European elder can grow up to 30 feet tall and one can obtain its benefits through both the flowers themselves and the berries. In fact as a result of all that elderberry has to offer it has been gaining so much momentum that manufacturers are not only producing products containing this plant but sharing its wonders to retailers for the enjoyment of consumers. E BY NICHOLAS SARACENO Elderberry History & Benefits The powers of elderberry date back years but many may not be aware that they go as far back into history as the famous physician Hippocrates. Black elderberry Sambucus nigra L. of the family Caprifoliaceae is a small tree that grows in Europe North America and North Africa said Britta Busch key account manager at BerryPharma by Iprona a company based in Italy that develops polyphenol products made from elderberry. There are over five regional species and 30 subspecies of elderberry around the world. The European black elderberry is the most widely used species with the longest historical documentation. One of the earliest recorded historical mentions of black elderberry dates back about 2 000 years to Hippocrates. The traditional use of black elderberry as a natural remedy against many ailments is well documented. Precisely it has been noted to provide immune support contain antioxidants and help the cardiovascular system. Black elderberry polyphenols as well as pectins have been shown to upregulate factors associated with the functioning of the immune system said Busch. In a study published in 2012 in the journal PLoS One a black elderberry extract was observed to increase the beta-interferon inducing activity of the bacterium Lactobacillus acidophilus in dendritic cells.1 This led to the conclusion that black elderberry 8 VITAMIN RETAILER may exert antiviral and immune-enhancing activity. Dendritic cells are vital to the human immune system as they are tasked with processing antigens and presenting these antigens on their surface to other white blood cells which are activated in the process. In another study the immune-modulating activities of peptic polymers isolated from elderberries were studied. The researcher found that black elderberry pectins showed potent dose-dependent complement fixating activity and macrophage stimulating activity. The black elderberry polysaccharide arabinogalactan is among the components responsible for this action. 2 Kris Wear owner of World of Nutrition in Idaho Vitamin Retailer s 2016 Retailer of the Year agreed on elderberry s benefits. We have been selling elderberry as a cold flu remedy for nearly 15 years she said. It has amazing anti-viral benefits. Beyond immune health Busch also referred to black elderberry polyphenols such as anthocyanins which are excellent free-radical scavengers. She added tests with human cell cultures confirmed that black elderberry anthocyanins were incorporated in the cell membrane and cytosol and conferred significant protective effects against oxidative insult. 3 Popularity Growth & Market Status So how exactly has the elderberry trend caught on Essentially it comes down to consumers needs. Immunity and resistance against disease and colds was the second greatest health concern registered by 7 000 consumers in a recent 2016 survey.4 Recent studies position black elderberry as the solution noted Busch. Statistically the number of respiratory infections is increasing due to increased travel mobility within and among different populations. According to the Centers for Disease Control and Prevention respiratory infections affect up to 20 percent of all travelers with upper respiratory infections including colds being more common than lower respiratory infections.5 In the USA alone there were over 750 million air travelers in 2014 an increase of about 11.8 percent from 2009. Approximately 152.5 million travelers had a respiratory infection warranting a visit to their physician. In 2015 at the 21st Annual International Integrative Medicine Conference in Melbourne Australia Associate Professor Evelin Tiralongo and Dr. Shirley Wee from Griffith s Menzies Health Institute Queensland (MHIQ) actually presented results of a randomized double-blind placebo-controlled clinical trail that they conducted with 312 airline passengers traveling from Australia to another destination. According to Tiralongo we found that most cold episodes occurred in the placebo group but the difference between the placebo and active group was not significant. However the placebo group had a significantly higher number of cold episode days and the symptom score in the placebo group over these days was also significantly higher. Both Busch6 and referenced the study. From a retailer s perspective elderberry is showing positive strides and is being used by all age groups. Elderberry has gained popularity year after year said Wear. [This includes] everything from the traditional syrup dried elderberries for people to make their own syrup tablets to lozenges and the newest product we are carrying Sambucus water enhancer. If one were to look strictly at the stats there is even a positive correlation between sales and elderberry product purchases. According to the market review for WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to cvc for info about this advertiser TRENDINGNOW the year 2015 published by the American Botanical Council in their journal Herbalgram consumers in the United States spent 6.92 billion on dietary supplements in 2015.7 This is a 7.5 percent increase the previous year said Busch. Consumers spent about 480 million dollars more on dietary supplements in 2015 than in 2014 the twelfth consecutive year of growth. Black elderberry supplements which are used to naturally boost the immune system and fight upper respiratory infections like colds showed a 27.33 percent increase in sales through U.S.mainstream multi-outlet channels compared to 2014. On the list of 40 topselling dietary supplements sold through natural channels elderberry supplements were up by 11.43 percent. It started in the 1980s when the interest in natural alternatives and the OTC-industry was growing. The first research only looked at mono-substances extracts only standardized to polyphenols as high as possible but neglecting other compounds of the natural fruit which are crucial for the bioaccessibility and metabolism of the active compound said Busch. In recent studies more holistic nutrition respecting the original fruit matrix which includes vitamins minerals and other trace elements are undertaken. It is not the total polyphenol content which is the key to effect but a synergistic action of fruit compounds in the black elderberry. Magnesium as well as other compounds leads to co-stimulating enzymatic processes. This is why Iprona s membrane filtered extracts are growing in popularity. However although new developments have allowed for the elderberry industry to be on the rise retailers must be aware of product quality. Knowing the ins and outs of specific products (concerning elderberry and beyond) will not only allow retailers to properly educate their customers but will also establish a sense of consumer confidence. As with anything in this industry the biggest challenge for health food stores is losing business to the mass market selling inferior products and then the public thinking that they aren t effective said Wear. VR References 1 Fr ki r et al. Astragalus root and elderberry fruit extracts enhance the IFN- stimulatory effects of Lactobacillus acidophilus in murine-derived dendritic cells. PLoS One. 2012 7 (10) 2 Ho et al Structure-activity relationship of immunomodulating pectins from elderberries. Carbohydr Polym. 2015 125 314-22 3 Youdim et al. Incorporation of Elderberry anthocyanins by endothelial cells increases protection against oxidative stress. Free Radical Biology and Medicine. 2000 29(1) Pp. 51-60 4 DSM Nutritional Products Europe 2016 Trends in health concerns across Europe Middle East and Africa. 5 Centers for Disease Control and Prevention Traveler s Health Chapter 2 The Pre-Travel Consultation. 6 Evelin Tiralongo Shirley S. Wee and Rodney A. Lea. Elderberry Supplementation Reduces Cold Duration and Symptoms in Air-Travellers A Randomized Double-Blind Placebo-Controlled Clinical Trial. Nutrients. 2016 8(4) 182 7 Herbalgram 2016 III 63-73. The Future Research in elderberry has been experiencing growth over the years and can be particularly attributed to the 1980s. Over time research has led to many key questions being answered. 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to carlson for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Prevagen Marketers Charged With Deceptive Cognitive Improvement Claims he Federal Trade Commission (FTC) and New York State Attorney General (NYAG) have charged the marketers of the dietary supplement Prevagen with making false and unsubstantiated claims that the product improves memory provides cognitive benefits and is clinically shown to work. The extensive national advertising campaign for Prevagen including TV spots on national broadcast and cable networks such as CNN Fox News and NBC featured charts depicting rapid and dramatic improvement in memory for users of the product. The complaint alleges the marketers relied on a study that failed to show that Prevagen works better than a placebo on any measure of cognitive function. The marketers of Prevagen preyed on the fears of older consumers experiencing age-related memory loss said Jessica Rich director of the FTC s Bureau of Consumer Protection. But one critical thing these marketers forgot is that their claims need to be backed up by real scientific T evidence. The Federal court complaint alleges that the defendants enticed consumers to spend anywhere from 24 to 68 for bottles of 30 supplement pills by touting the product s active ingredient--a protein derived from jellyfish--to improve memory and reduce memory problems associated with aging. The complaint notes that the supplement is widely available at major retailers such as Amazon CVS the Vitamin Shoppe and Walgreens and is also sold directly on the defendants websites. The defendants product sales have topped 165 million. The agencies allege that the defendants marketing claims have violated the FTC Act and New York state laws. The agencies are seeking refunds for consumers who bought the deceptively marketed product. The marketing for Prevagen is a clear-cut fraud from the label on the bottle to the ads airing across the country said NYAG Eric Schneiderman. It s particularly unacceptable that this company has targeted vulnerable citizens like seniors in its advertising for a product that costs more than a week s groceries but provides none of the health benefits that it claims. The agencies have charged corporate defendants Quincy Bioscience Holding Company Inc. Quincy Bioscience LLC Prevagen Inc. doing business as Sugar River Supplements and Quincy Bioscience Manufacturing LLC. The agencies also charged the two co-founders of the company CEO Michael Beaman and President Mark Underwood who appeared in infomercials for the product. For more information visit Vitamin Shoppe Announces International Expansion he Vitamin Shoppe (Secaucus NJ) announced the opening of the first two Vitamin Shoppe franchise stores in Paraguay. In addition the company s other franchisees have recently opened two additional stores in Panama and two in Guatemala. Year-to-date the company s existing international franchisees have opened a total of five stores in Guatemala four in Panama three in Costa Rica and two in Paraguay. In total there are now 16 Vitamin Shoppe international franchise stores in operation in four countries. The franchise stores in Paraguay will be operated by The Vitamin Shoppe s newest international franchisee Vigor S.A. a sister company of London Import S.A. a T family owned and operated business in Paraguay. London Import S.A. is an importer of confectionery packaged foods and beverages working with major global brands such as Mentos Heinz and Robert Mondavi winery. On December 7 2016 The Vitamin Shoppe and Vigor S.A. celebrated the grand opening of the first two stores in the greater Asunci n area the country s capital and largest city. The franchisee is expected to open a total of five Vitamin Shoppe stores over the next four years in Paraguay. Commenting on the new stores David Denker director International Development for The Vitamin Shoppe stated We are delighted to have entered the Paraguayan market which represents the third new international market that we have brought The Vitamin Shoppe stores to this year. In additional news the Vitamin Shoppe announced that the New Jersey District Export council has awarded the company the Export Achievement Certificate. The Export Achievement Certificate was created in 2001 by the Commercial Service to recognize U.S. companies particularly small and mid-size enterprises (SMEs) for their exporting activities. For more information visit 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to daiwa for info about this advertiser INDUSTRYNEWS Vitamin E Market Worth Over 2.4 Billion by 2024 itamin E market size is expected to exceed USD 2.4 billion by 2024 according to a new research report by Global Market Insights Inc. Increased consumer affordability coupled with rising health concerns should drive global vitamin E market size. Rising applications scope in pharmaceutical industry for treating Alzheimer s infection diabetes night cramps Parkinson s disease epilepsy traumatic brain injury multiple sclerosis cerebral palsy and Huntington s disease is evaluated to fuel industry development. Rich food sources include vegetable oils sunflower seeds peanuts broccoli spinach and avocado. Naturally sourced products are gaining wide acceptance in anti-aging V creams lotions sunscreens lipsticks and creams. U.S. vitamin E market size for functional food & beverages was worth more than 50 U.S. million in 2015. Rising concern to maintain immunity and health along with increasing consumer preference for functional foods will benefit the industry growth. Rising health care cost is among the key reasons fueling dietary supplement demand in U.S. Germany and U.K. Cosmetic applications accounted for more than five percent of the total demand in 2015 and are likely to witness fastest growth. Cosmetic industry is projected to be an attractive application segment owing to its essential properties including improvement in UV protection and moisture content. It also helps in increasing sunscreen ingredients effectiveness and preventing melanin deposits. Initiatives from the government to create awareness toward green and eco-friendly and additionally healthy procedures which are related to organic or natural products may favor the vitamin E market share. Rising regulatory compliances pertaining to toxic chemical additives inclusion in personal care and food and beverage products should fuel product demand. Raw material shortage along with supply demand imbalance may impact vitamin E market price trend. For more information visit Study Finds EPA and DHA Lower Risk of Coronary Heart Disease PA and DHA omega3s reduce the risk of coronary heart disease (CHD) according to results of a new comprehensive metaanalysis published in the Mayo Clinic Proceedings and sponsored by the Global Organization for EPA and DHA Omega-3s (GOED). Among randomized controlled trials (RCTs) there was a statistically significant reduction in CHD risk in higher risk populations including Sixteen percent in those with high triglycerides and 14 percent in those with high LDL cholesterol. A non-statistically significant 6 percent risk reduction among all populations in RCTs a finding supported by a statistically significant 18 percent reduced risk of CHD among prospective cohort studies. What makes this paper unique is that it looked at the effects of EPA and DHA on coronary heart disease specifically which is an important nuance considering coronary heart disease accounts for half of all cardiovascular deaths in the U.S. said Dr. Dominik Alexander lead author and principal epidemiologist for EpidStat. The 6 percent reduced risk among RCTs coupled with an 18 percent risk reduction in prospective cohort studies--which tend to include more real-life dietary scenarios over longer periods-- tell a compelling story about the importance of EPA and DHA omega-3s for cardiovascular health. For more information visit E Explore Cuisine & Chef Inspired Popcorn Donate to The Children s Home xplore Cuisine (Florida) announced that in partnership with Chef Inspired Popcorn (Florida) the health-minded brands have donated 1 000 worth of healthy foods to The Children s Home a non-profit organization offering therapeutic and healing programs resources and residence to 70-plus children of various ages who do not have a permanent home due to circumstances outside their control in Tampa Bay FL. Through this charitable contribution Explore Cuisine and Chef Inspired Popcorn will provide nutrient-dense meals and snacks for children in need as well as help them develop healthy eating habits from an early age. With Explore Cuisine s mission to provide every person with access to healthy and delicious food the company donated more than 400 meals of organic high protein gluten-free pulse and bean pastas such as Black Bean Spaghetti Chickpea Fusilli and Red Lentil Penne to The Children s Home. We believe that the pasta dishes will be a tasty addition to our menu and the popcorn will be a great treat for the children here in our Residential Healing Program said Devon Anderson associate director of development for The Children s Home Inc. Our Explore Cuisine team is committed to keeping your heart healthy your mind whole and your family happy added Joe Spronz CEO of Explore Cuisine. For more information visit or E (Continued on page 42) WWW.VITAMINRETAILER.COM FEBRUARY 2017 14 VITAMIN RETAILER Go to naturalvitality for info about this advertiser SOHOWRAPUP Another Successful Year at the SOHO Expo T 2016 recipient was Jay Morello BSc ND. he Southeast Natural Products Jacobowitz Retail Insights. This year s keynote Association (SENPA) recently Jay has been a real celebrated 45 years and sponsored speakers Corrine Shindelar friend and support to the INFRA and Ken Roseboro the 2016 SOHO EXPO December 1-4 community of independent The Organic & Non-GMO at the Gaylord Palms Resort and natural retailers. I am very (genetically modified Convention Center in Kissimmee FL. happy to honor him with the organism) Report brought The expo hosted more than 3 000 SENPA President s Award SOHO EXPO attendees the attendees of the natural products said Frances Drennen industry including independent retailers latest non-GMO news. president of SENPA. The most important longmanufacturers suppliers and nutritional Outgoing board member term trend is organic said counselors of natural foods and health Ken Roseboro Debbie Cerankowski Roseboro. He added that U.S. related products and publications. organic sales topped 40 billion in 2015. Debbie s Health Foods was presented a SOHO EXPO continues to prosper plaque for 10 years on the SENPA Board The Saturday and Sunday exhibits due to the wide range of input from its of Directors and her service to the offered 407 diversified companies--35 outstanding board and its members industry. more companies than the previous both retailers and exhibitors said Also announced were the SENPA year--showing the latest in products Carylene Walker SOHO Expo show board election results President with an equal mixture of foods and director. It s a place where whether supplements. SOHO EXPO hosted more (beginning in 2017) Michelle DuFresne small large local or from another KeHE Distributors Jacksonville FL than 150 new exhibitors and the show country attendees can meet each other Executive Secretary Karen Greenway floor echoed a loud buzz while and exchange ideas and grow their attendees took advantage of Get Healthy Brooksville FL Retail Board knowledge. seeing the newest products. of Directors Peggy Ranger Peggy s Some of the topics Natural Foods Stuart FL Taylor Each year SENPA honors included Marketing Hamilton Tunies Natural Grocery & a special individual or Strategies for Independent Vitamin Center Coral Springs FL company from within the Retailers Managing Pain with Supplier Board of Directors Leslie natural foods community Natural Products Eating the Larsen Glo Naturally Maggy Valley NC with the President s Award. Way Nature Intended Raising This individual or company is Jerilyn Swindle Nordic Naturals Mount the Standard for Natural Pet Juliet TN and Ryan Sensenbrenner honored for making a longProducts and Forget What Enzymedica Venice FL. time contribution to the You Know About Probiotics For more information visit industry above and beyond with speakers such as Holly Holly Lucille commercial success. The Lucille ND RN to Gaetano A. 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to naturalfactors for info about this advertiser ASSOCIATIONNEWS Associations Submit Comments on Revised NDI Draft Guidance ome of the industries leading associations including the American Herbal Products Association (AHPA) Council for Responsible Nutrition (CRN) American Botanical Council (ABC) and the Natural Products Association (NPA) recently submitted comments to U.S. Food and Drug Administration (FDA) in response to the agency s revised New Dietary Ingredient (NDI) Draft Guidance released last year. FDA issued on August 12 2016 a revised draft guidance for industry titled Dietary Supplements New Dietary Ingredient Notifications and Related Issues. This revised draft guidance replaced draft guidance of the same name initially issued by FDA in July 2011. In the 2016 revised draft guidance FDA identifies two goals improving the rate of compliance with the NDI notification requirement and improving the quality of notifications. In its comments AHPA recognizes some improvements in the revised draft guidance compared to the 2011 draft guidance said AHPA President Michael McGuffin. However AHPA continues to have some of the same concerns about the content of the 2016 revised draft guidance and has additional concerns related to revisions in the 2016 revised draft guidance. AHPA noted in its comments that the 2016 draft NDI guidance would unnecessarily burden the dietary supplement industry and dietary supplement consumers and is wholly inconsistent with the economic and small business analyses prepared in connection with the NDI notification regulations in 21 CFR 190.6. According to Duffy MacKay ND senior vice president scientific and regulatory affairs CRN We have been waiting more than five years for this document and after close review consider it a step in the right direction. We re appreciative that the revised draft guidance appropriately addresses several issues raised by industry in response to the 2011 draft S guidance and provided a better explanation of the agency s thinking but there are still items we take issue with. CRN takes issue with the agency s approach to evaluating evidence of pre-DSHEA (Dietary Supplement Health and Education Act of 1994) marketing in order to create that authoritative list as well as its interpretation of other exceptions to NDI notification requirements. CRN remains concerned that a narrow interpretation of these exclusions will result in unnecessary NDI notifications for products with a long history of safe use. Also at issue is FDA s interpretation of sections of the Federal Food Drug and Cosmetic Act (FDCA) and DSHEA relating to the definition of dietary ingredient. Said MacKay In particular the agency s interpretation on this does not honor the spirit of DSHEA. One of ABC s several primary concerns with the 2016 draft guidance is FDA s focus on--and request for significant information on-- the dietary supplement product itself. ABC set forth that the language in the NDI provision in DSHEA speaks to the dietary ingredient versus the finished dietary supplement product. ABC also references historic FDA actions that support the position that a NDI notification concerns the ingredient. ABC also expressed its concerns that FDA s language in the 2016 draft guidance suggests that almost any change in the manufacturing process or solvent used to make an extract might require an NDI notification due to possible chemical alteration of the ingredient. ABC provided examples where such chemical alteration may justifiably warrant a NDI notification and where it can be relatively insignificant and should not require a notification. ABC wishes to see rational regulations and guidance from the government that protects consumers from inauthentic and or unsafe products and also allows members of industry to be able to produce supplements that meet or exceed required federal regulations for quality and safety said ABC Founder and Executive Director Mark Blumenthal. However some provisions proposed by FDA go well beyond what Congress intended when it conceived of NDIs and what the law actually requires and ABC is concerned that FDA s proposed guidance will not result in any meaningful consumer benefit. NPA expressed concerns the guidance could lead to unintended consequences and undermine the FDA s ability to promote public health. The way it stands now the guidance could actually result in more bad actors skirting the law entirely which is the opposite of what a sensible regulatory regime should be said Dan Fabricant PhD CEO and executive director of NPA. This economic burden to industry in following the food additive-level toxicology tests proposed in this draft guidance could harm small businesses and create a chilling effect on innovation and lead to fewer submissions from legitimate firms while encouraging fly-by-night companies to operate through NDI piggybacking until they are caught. It becomes FDA whack-a-mole all over again. NPA s 98-page comment brief underscores the need for significant changes to the current guidance in the best interest of public health. For more information visit http or WWW.VITAMINRETAILER.COM FEBRUARY 2017 18 VITAMIN RETAILER Go to drwillards for info about this advertiser ASSOCIATIONNEWS New Congress Brings Opportunity for Natural Products Industry s part of the effort to capitalize on the opportunities the incoming Congress presents for the natural products industry and the millions of American consumers using its products The Natural Products Association (NPA) announced that it will host the 20th Annual Natural Products Day on Wednesday March 22 2017 in Washington D.C. A new Congress means new opportunities. This is an excellent one for our members to speak about the valuable contribution our industry makes to the health and well-being of millions of Americans and the U.S. economy said Dan Fabricant PhD executive director and CEO of NPA. It is critical for us to be proactive immediately in the new year rather than reactive. U.S. Senator Claire McCaskill s attempts to influence the government s top food and drug safety officials on the U.S. Food and Drug Administration s A (FDA) New Dietary Ingredient (NDI) draft guidance is the most recent example of how important it is for our members to remain vigilante and active. Our first concern is always consumer safety and we cannot afford to sit idly by and allow policymakers to purse misguided policies that undermine it added Fabricant. The way it stands now the guidance could actually result in more bad actors skirting the law entirely harm small businesses and create chilling effect on innovation. This is the opposite of what a sensible regulatory regime should be. Natural Products Day is the industry s premier advocacy event in which NPA members and industry stakeholders are connected with their senators and representatives to discuss the importance of issues affecting natural products and the consumers who rely on them each day. This event is free for attendees and NPA arranges all the meetings with key legislators ahead of time while providing direction on how to make an impact on Capitol Hill. The Natural Products Association Political Action Committee (NPA PAC) will also host an evening reception for attendees the night before the conference to help support NPA s advocacy efforts and grow the industry s influence with key legislators. NPA PAC gives members a unified voice to effectively take part in congressional affairs and support candidates and the industry s Capitol Hill allies. Joining NPA PAC is the best possible way to show how powerful and politically aware the industry can be. For more information visit CRN Applauds FDA s Transparency he Council for Responsible Nutrition (CRN) embraces the U.S. Food and Drug Administration (FDA) decision to make public data from FDA s Center for Food Safety and Applied Nutrition s (CFSAN) Adverse Event Reporting System (CAERS) calling it a demonstration of the agency s commitment to transparency. CRN noted however that publishing these reports online increases the potential for public misinterpretation of adverse event reports and stresses the importance of FDA providing context for its data. We re encouraged by FDA s move to make this information public as consumers expect and deserve transparency said Duffy MacKay ND senior vice president scientific and regulatory affairs CRN. When the Dietary Supplement and Nonprescription Drug Consumer Act was introduced our industry was a strong proponent of its passing and emphasized the benefits it would provide consumers. Since the law s passage in 2006 the industry s track record demonstrates a strong safety profile for our industry both in comparison to other FDA-regulated industries and considering that more than 170 million Americans take dietary supplements each year. This law gave the FDA a valuable tool to identify T potential safety concerns through patterns and signals. It s essential to understand however that an AER does not demonstrate a causal relationship. In its announcement FDA noted that adverse events about a particular product and the total number of adverse event reports for a product in the CAERS database only reflect the information reported and do not represent any conclusion by FDA about whether the product actually caused the adverse event(s). We advise the public to be cautious when reviewing these reports and to consider the fuller picture MacKay continued. If consumers are looking to make decisions about safe or unsafe products they would do best to pay attention to FDA s consumer advisories rather than looking at individual adverse event reports which at the end of the day may not be related to the supplement product. CRN reminds the dietary supplement industry that under the law supplement companies are required to report serious adverse events to FDA no later than fifteen business days after the company receives the report. CRN urges the industry to follow the law. For more information visit 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to naturalfactors for info about this advertiser RESEARCHUPDATE Those With Early-onset Parkinson s Disease May Benefit From Niacin Boost P eople with certain forms of earlyonset Parkinson s disease may benefit from boosting the amount of niacin in their diet according to new research from the University of Leicester in England. Niacin or vitamin B3 is found in a variety of foods including nuts and meat. The team from the MRC Toxicology Unit at the University of Leicester studied fruit flies with a mutation that mimics the human disease. The results of the study which is funded by the Medical Research Council reveal a mechanism for how early-onset Parkinson s affects the brain and point to other drugs that may also help this subset of patients. Parkinson s disease occurs when dopaminergic neurons in a part of the brain called the substantia nigra are lost. This can happen for a variety of reasons but in some hereditary cases the main problem is unhealthy mitochondria--the organelles that power the cell said Dr. Miguel Martins who led the study. Mutations in genes such as PINK1 prevent cells from clearing out the defective powerhouses. When they accumulate neurons can t get enough energy and die. The faulty mitochondria also release toxic molecules that damage their genes encoded by DNA. Curiously enough there s a compound in the body that s important for both energy generation and DNA repair. It s called NAD. With all the mitochondrial damage going on we wondered if in cases of Parkinson s the molecule ends up in short supply. To investigate this the team fed fruit flies with the mutated PINK1 gene food supplemented with niacin which is made into NAD inside the body. With this extra source of NAD the flies had far fewer faulty mitochondria than their mutant peers on a regular diet. The vitamin also prevented the flies from losing neurons. The team of neuroscientists then examined whether stopping DNA repair from depleting NAD would protect the flies with Parkinson s--and found that genetically switching this function off kept mitochondria healthy and neurons alive as well as improved the flies strength mobility and lifespan. The results suggest that in familial Parkinson s available NAD is critical for keeping mitochondria in shape and the disease at bay. Drugs that block NADconsuming DNA repair already exist to treat cancer. Loading up on niacin probably can t hurt either said Martins. While neither of these would be cures they would expand treatment options for Parkinson s patients with faulty mitochondria. This study strengthens the therapeutic potential for vitamin B3 niacin-based dietary interventions and PARP inhibition in the treatment of Parkinson s disease. For more information visit https Vitamin D Deficiency Increases Risk of Chronic Headache itamin D deficiency may increase the risk of chronic headache according to a new study from the University of Eastern Finland. The findings were published in Scientific Reports. The Kuopio Ischaemic Heart Disease Risk Factor Study KIHD analyzed the serum vitamin D levels and occurrence of headache in approximately 2 600 men aged between 42 and 60 years in 1984-1989. In 68 percent of these men the serum vitamin D level was below 50 nmol l which is generally considered the threshold for vitamin D deficiency. Chronic headache occurring at least on a weekly basis was reported by 250 men and men reporting chronic headache had lower serum vitamin D levels than others. When the study population was divided into four groups based on their serum vitamin D levels the group with the lowest levels had over a twofold risk of chronic headache in V comparison to the group with the highest levels. Chronic headache was also more frequently reported by men who were examined outside the summer months of June through September. Thanks to UVB radiation from the sun the average serum vitamin D levels are higher during the summer months. The study adds to the accumulating body of evidence linking a low intake of vitamin D to an increased risk of chronic diseases. Low vitamin D levels have been associated with the risk of headache also by some earlier mainly considerably smaller studies. In Finland and in other countries far from the Equator UVB radiation from the sun is a sufficient source of vitamin D during the summer months but outside the summer season people need to make sure that they get sufficient vitamin D from food or from vitamin D supplements. No scientific evidence relating to the benefits and possible adverse effects of long-term use in higher doses yet exists. The Finnish Vitamin D Trial FIND currently ongoing at the University of Eastern Finland will shed light on the question as the five-year trial analyses the effects of high daily doses of vitamin D on the risk factors and development of diseases. The trial participants are taking a vitamin D supplement of 40 or 80 micrograms per day. The trial also investigates the effects of vitamin D supplementation on various pain conditions. For more information visit fi etusivu. WWW.VITAMINRETAILER.COM FEBRUARY 2017 22 VITAMIN RETAILER Go to probioticsinternational for info about this advertiser Supplements that address a variety of heart health issues are catching on with consumers. By Lisa Schofield ecember 2016 s surprising losses of entertainment icons George Michael and Carrie Fisher to devastating heart conditions has disheartened millions of fans--many of whom in their 40s and early 50s and who have never had their cardiovascular status tested--may be wondering if somehow they may be at risk too. At Green s Nutrition in Stockton CA owner Eunice Green NHD related Although no one has come outright and said they have a greater concern about their heart problems because of the celebrity deaths I do think that the awareness is increased when it happens to people of renown. When it comes to heart health customers key concerns are high cholesterol and high blood pressure. The following are several of the most recent available statistics from the American Heart Association s 2016 Heart Disease and Stroke Statistics Update From 2003 to 2013 the death rate from heart disease has fallen about 38 percent--but the burden and risk factors remain alarmingly high. Heart disease strikes someone in the D U.S. about once every 42 seconds. Heart disease is the No. 1 cause of death in the United States killing more than 370 000 people a year. Heart disease is the No. 1 killer of women taking more lives than all forms of cancer combined. About 750 000 people in the U.S. have heart attacks each year. Of those about 116 000 die. Approximately 550 000 people in the U.S. have a first-time heart attack each year and about 200 000 have recurrent heart attacks. With all the conditions you can help customers support with supplements heart health should be prominent as unlike several other systems is multi-factorial and one customer s primary heart condition (high blood pressure) may be different from the next s (circulation). And still others have more than one or have cardiometabolic issues (metabolic syndrome). Equally a customer who is inactive and overweight and who wants to get into healthier shape will need cardiovascular support supplementation. Ross Pelton RPh PhD CCN scientific director Texas-based Essential Formulas Inc. emphasized that heart disease is still the leading cause of death for both men and women in the United States. Key heart-healthy nutritional supplements are effective at helping reduce risks to cardiovascular disease he said underscoring the need for prominence of this condition-specific category all year around. In fact pointed out Jay Levy director of sales California-based Wakunaga of America Co. Ltd. One in every four Americans has been diagnosed with some form of cardiovascular disease. Because of its prevalence--and because it encompasses so many conditions including high cholesterol hypertension atherosclerosis heart failure and more-- cardiovascular disease has justifiably become a major health category among dietary supplements. What s more many of the pharmaceuticals that target the various risk factors for cardiovascular disease come with a long list of side effects that make them less-than-desirable for patients. This has led many consumers to seek out natural yet effective alternatives. Dan Chapman founder and CEO Redd Remedies Illinois noted that many 24 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM FEBRUARY 2014 cardiovascular-health shelves are loaded with single ingredients such as CoQ10 and fish oil but the heart is much more complex than that. Chapman said that providing condition-specific formulas that address the variety of issues such as healthy blood pressure cholesterol profiles and circulation would be highly attractive for customers. Overall according to Marci Clow MS RDN at Rainbow Light your cardiovascular section should include supplements containing what she believes are the best-researched singular ingredients compounds that promote cardiovascular wellness. These include Omega-3 EFAs Fish oil has been shown to lower triglycerides to prevent clot formation and plaque buildup and also improve blood pressure and increase HDL. Psyllium Psyllium is a sound source of soluble fiber and is prominent in many bulk laxatives. Psyllium studies have shown modest reductions in blood levels of total cholesterol and LDL cholesterol. Coenzyme Q10 CoQ10 facilitates energy production and is a powerful antioxidant. Oxidation of circulating LDL is thought to play a key role in the pathogenesis of atherosclerosis which is the underlying disorder leading to heart attack and ischemic strokes Clow noted. Certain cholesterol-lowering drugs (statins) are known to inhibit the body s natural production of CoQ10 which is why supplementation is often recommended for statin users. Phytosterols Many studies have demonstrated that consuming dietary plant sterols decreases total cholesterol and LDL. As phytosterols travel through the GI tract they prevent cholesterol from being absorbed into the bloodstream. Niacin B-complex Niacin raises HDL and lowers triglycerides. The B-vitamins folic acid B6 and B12 are all involved in lowering blood levels of homocysteine an amino acid that s been linked to heart disease. Green said she often suggests Michael s Cholesterol Factors and Blood Pressure Factors. Another product I suggest a lot is Ignite she added. This is a powder that you mix in water it has Larginine and L-citrulline which create nitric oxide. Nitric oxide is wonderful for any heart concerns as it is a vasodilator and it also keeps the endothelium soft and supple. It also gives a subtle energy without stimulants and helps with endurance. Medical research continues to provide illumination into previously obscure areas of heart health [See Extra Extra at] And research evidence and conclusions often stimulate new trends in how the health care community works with the patient population as well as in product formulation. New research indicates that simply lowering total cholesterol has little if any impact on heart health and longevity. Improving lipid ratios lowering LDL and increasing HDL along with managing triglycerides blood sugar and inflammation provide a more sound and balanced strategy for improving and maintaining cardiovascular health. -- Rob Maru Vice President Innovation & Brand Development Reserveage Nutrition Levy elaborated that the heart health category has grown extensively over the past five years as science has uncovered new nutrients or nutrient combinations with cardiovascular benefits targeting specific issues. As an example he pointed to one study (published in the International Journal Cardiology) that focused on the importance of reducing calcium aggregation (coronary artery calcification or CAC) inside arteries including the aorta causing them to narrow and stiffen. This study shows that a combination of aged garlic extract (AGE) vitamin B12 folic acid vitamin B6 and arginine can favorably alter the ratio of brown to white adipose (fat) tissue surrounding the heart muscle. This unique combination of nutrients also helps thwart atherosclerosis by reducing homocysteine levels and slowing the progression of CAC he added. According to Rob Maru vice president of innovation and brand development for Florida-based Reserveage Nutrition the trend toward a more comprehensive approach to cardiovascular wellness will positively impact the category. New research indicates that simply lowering total cholesterol has little if any impact on heart health and longevity he stated. Improving lipid ratios lowering LDL and increasing HDL along with managing triglycerides blood sugar and inflammation provide a more sound and balanced strategy for improving and maintaining cardiovascular health. Levy agreed noting that recent studies have found that cholesterol profile isn t as much of a risk factor as previously thought. Some researchers have shown that LDL levels in and of themselves were less impactful than the LDL particle size and whether or not the LDL was oxidized. Additionally another risk factor-- Lipoprotein(a) [ Lp(a) ] a small dense highly inflammatory sub-fraction of a cholesterol particle--emerged as critical in the development of atherosclerosis. Lp(a) is manufactured in the liver as the body s way of patching up tiny fissures that develop in the lining of arterial walls. The patching process entails the production of both cholesterol and Lp(a) the latter is many times more potent than cholesterol in its patching ability as it tends to quickly attract more Lp(a) particles. Aggregation of Lp(a) particles forms plaque thus narrowing the arteries and reducing blood flow thereby increasing the risk of a future heart attack. Preliminary studies suggest that omega-3 fatty acids and nattokinase can help reduce Lp(a) levels he said. As 2017 gets into high gear Maru said that continued research that focuses on contributing factors beyond cholesterol management will help to evolve the category and expand the selection of heart health ingredients and thus finished products. Cardio Care Considerations Beyond the generic supplements mentioned above for your shelves manufacturers provide an array of products tailored for a wide range of consumers heart concerns. Everyone s Omega Fish and Flax from Rainbow Light is as its name describes universally suitable for overall healthy cardiovascular function. It uniquely combines benefits from both fish and organic flax oil Clow said. One soft gel daily delivers the American Heart Association s dietary recommendation for omega from fish plus 200 IU vitamin D. Redd Remedies has a trio of distinctive offerings in this arena. Heart Strong said Chapman is a foundational cardiovascular supplement. It offers nutritional and herbal support for the entire cardiovascular system--both the cardiac muscle itself (the heart) and the circulatory system. Specifically it contains magnesium the adaptogen white panax ginseng acetyl L-carnitine and CoQ10 to promote energy creation within the heart muscle. and VITAMIN RETAILER 25 FEBRUARY 2017 WWW.VITAMINRETAILER.COM hawthorn and arjuna extracts to support heart muscle function and healthy blood flow. Cholesterol D-fense supports healthy metabolism of cholesterol via liver and kidney support as well as antioxidant protection for the blood vessels. Chapman explained Adaptogenic mushrooms reishi and cordyceps send messages to balance the endocrine system providing precursors to vitamin D supporting healthy cholesterol metabolism along with a healthy stress and inflammatory response that protects CoQ10 levels. Whole food red yeast rice provides nourishing whole body support and green tea extract protects the arterial lining against free radical damage. Cholesterol D-fense is designed to maintain cholesterol to your unique level rather than just driving levels lower which may cause the body to work harder simply to produce more. For customers whose main concern is healthy vascular conditioning Redd Remedies Circulation VA supports blood vessel health promoting vascular strength tone circulation and healthy platelet aggregation according to Chapman. Circulation VA features MenaQ7 the only clinically supported natural vitamin K2 shown to promote arterial flexibility and cardiovascular health he pointed out. The blend also contains grape vine leaf extract organic grape juice powder and blueberry fruit powder to provide antioxidant protection ginger root to support blood flow and promote healthy inflammatory pathways and horse chestnut to promote healthy vascular strength and tone particularly in the veins. Another antioxidant-support supplement is Essential Formulas Inc. s Reg Activ CardioWellness which contains Lactobacillus fermentum ME-3 a probiotic that produces glutathione. Boosting glutathione increases detoxification and antioxidant protection Pelton described. ME-3 also reduces inflammation in a human clinical trial individuals taking ME-3 exhibited a 16 percent reduction in oxidized LDL-cholesterol. And noted Pelton Dr. Ohhira s Probiotics are formulated to create and 26 VITAMIN RETAILER maintain a healthy microbiome which will positively impact overall cardiovascular status. Here s how explained Pelton researchers have shown that dysbiosis causes inflammation which increases leaky gut or intestinal permeability. When intestinal linings are permeable this results in increased levels of circulating lipopolysaccharides which increases systemic inflammation thus increasing cardiovascular disease risks. Therefore maintaining a healthy microbiome with Dr. Ohhira s Probiotics helps reduce intestinal inflammation and cardiovascular disease risks he stated. Reserveage provides several more simplistic supplements for consumers who prefer this approach versus more complex formulations. Its Bergamot Cholesterol Support features Bergamonte bergamot. Studies on this patented ingredient have shown it to encourage healthy cholesterol profiles by increasing HDL and decreasing total cholesterol LDL and triglycerides. The studies also showed it to support healthy inflammatory response and balance blood sugar. The brand also offers Resveratrol for consumers who want to healthy inflammation support manage insulin and blood sugar boost circulation and protect the endothelial lining and Ubiquinol which Maru described as the advanced form of CoQ10 has the ability to reduce side effects associated with statin use such as fatigue and muscle cramps. Also its likely physicians are telling those customers that statins can lower CoQ10. Aged garlic extract (AGE) anchors numerous cardiovascular-support supplements under the venerable Kyolic brand from Wakunaga of America. Levy noted the ingredients in the supplements were chosen based on published studies many of which are double-blind placebocontrolled and randomized. The Kyolic line includes Formula 100 Cardiovascular Formula 104 Cholesterol Formula 106 Circulation Formula 107 Phytosterols Cholesterol Support Formula 108 Total Heart Health Formula 109 Blood Pressure Health Formula 110 CoQ10 Red Yeast Rice plus CoQ10 Omega-3 and ModuChol Daily Heart Support. Newer for the cardio-care department are two entries from New York-based N D--Vitamin D3 to help support healthy blood pressure and Omega-3 EFAs to help maintain healthy heart function. Naomi Ostrove COO commented Both of these products come in our patented stackable bottles and have the human body on it highlighting the areas it helps. This makes it easier for consumers to pick out the right products for them. Ostrove and the team at N D will assuredly grab your customers attention to the heart health aisle due to riveting packaging but there s more to ensure you ring up cardio-care supplement sales. Green said she writes educational articles for local media and she also provides discounts on heart-health products. Further she posts heart-health tips on the store s Facebook page and e-blasts as well. For in-store educational endeavors Wakunaga of America provides retailers with third-party articles and educational booklets. We also participate in sampling programs and health fairs across the country Levy noted. Because heart health is multifactorial with proper diet physical activity lifestyle habits hydration and stress are key factors that must be considered Clow said that store tours or educational seminars that incorporate these fact-ors are a creative way to educate consumers. Education not only fosters credibility for the retailer but the more reliable information consumers have the more likely they are to purchase products that may support heart health. Clow added that consumers are more likely to attend an event featuring credentialed speakers and desirable giveaways. She presented several ideas wherein a sponsored gift basket of supplements for heart health can be given A grocery store tour led by a dietitian in which consumers are given heart healthy dietary options throughout the store ending with how to navigate the (Continued on page 42) WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to naturalfactors for info about this advertiser Natural Answers for Adrenal & Thyroid Health By Maryanne Christiano-Mistretta drenal and thyroid glands are responsible for producing hormones that keep the body running optimally. Common symptoms of adrenal and thyroid disorders include fatigue weight gain depression sensitivity to cold muscle or joint aches poor memory thinning hair and chronic yeast infections. Adrenals are organs that control the body s hormones and help it endure the most stressful situations. When your adrenals are always under strain it sets off an autoimmune inflammatory response in your body where all your organs and immunity are impacted negatively as a result of constant assault of cortisol. This can cause a person s thyroid issue to be worse off than usual. A Natural Recommendations Retailer Tony Joffe owner of Health Best in Union NJ said that glandulars are the first recommendation for adrenal health. But If someone is a vegetarian we d switch to a homeopathic he said. Tom Donnelly retailer and owner of 28 VITAMIN RETAILER Autumn Harvest Scotch Plains NJ said the three most important nutrients for the thyroid are iodine selenium and tyrosine with secondary nutrients magnesium zinc B-complex and vitamin C. He also recommends herbs ashwagandha hops and forskolin. There s also iodine in capsule form seaweed extracts and dulse for people who don t want to take capsules he said adding that he has been noticing more thyroid formulas on the market. If you take good care of your thyroid your adrenals are going to benefit. Michael Schwartz president of Michael s Naturopathic Programs San Antonio TX agreed that there is a great need for adrenal and thyroid health products. I think almost everyone is dealing with an issue related to either or both glands at the same time. As a company Michael s Naturopathic Programs doesn t follow trends as they are momentary said Schwartz. The issue in healing and health is ensuring that the basic nutritional needs are met in meaningful amounts. This will provide the nutrients to facilitate all of the processes the body systems go through. The company s product Thyrodrenal is designed to provide meaningful amounts of necessary nutrients to ensure that both glands are fed a supportive nutritional blend. Cheryl Myers chief of education and scientific affairs at EuroPharma Inc. in Wisconsin agreed that the state of the market for these products is very strong. She said More than ever we re seeing people who are looking for ways to recharge their adrenal and thyroid glands to have better energy more efficient metabolism and more physical and emotional stamina. If people have noticed a slowdown in their ability to burn calories or a challenge just trying to stay alert or a lack of being able to react well to stressful events it s very likely that either thyroid or adrenal health is an issue. Regarding iodine for the thyroid Myers said We ve known that iodine is critical for a long time. After all it s one of the reasons we started adding iodine to salt. However somewhere along the Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM FEBRUARY 2014 way the knowledge of iodine was lost. As synthetic drugs became more popular the basic understanding of iodine s relationship with the thyroid was forgotten to the point that you have many iodine competitors in the environment--chlorine bromides fluoride-- that move into iodine receptors in the thyroid throughout the body. Continuing she said To make matters worse even the small amount that people would get in table salt has diminished as many have moved toward low-sodium diets. And you have a situation where people are feeling the very real effects of thyroid slowdown even if they don t officially have hypothyroidism according to standard practice. However we see subclinical levels of hypothyroidism rampant fatigue depression overweight and obesity and susceptibility to illness like never before. Additionally stressful schedules and non-optimal dietary choices set us up to feel easily drained. Energy and Vitalty Support According to Myers EuroPharma Inc. s formulas Thyroid-Care Tri-Iodine Adrenaplex and Adaptra have been well received because they help restore the nutrients that people have been missing or have depleted through years of stress exposure to iodine competitors dietary choices aging temperament or any combination of the three she said. People love them because they work. If they once felt drained or stressed they now feel energetic focused have greater endurance and recover faster from physical and mental challenges. One of most overlooked elements in daily energy is the nutritional status of the thyroid Myers added. A drop in thyroid activity can make anyone feel weak and tired. The thyroid gland dictates the speed with which the body converts fuel calories into energy. The problem is that most standard thyroid tests still read at normal levels despite suboptimal functioning and these issues are then not fully addressed. Some integrative practitioners estimate one in two women and one in three men over the age of 40 have less than ideal thyroid function. Myers stressed that the most critical element for optimal thyroid function is the essential mineral iodine. Yet stud- ies have found that dietary iodine has decreased almost 50 percent in the last 30 years while exposure to iodine s competitors from the halide family-- chlorine astatine fluoride bromine and bromides--is increasing. It is not surprising that the need for supplemental iodine is also increasing she said. Thyroid Care is one of EuroPharma Inc. s most popular products because it says right on the package what it s for and it provides three forms of iodine-- molecular iodine sodium iodide and potassium iodide--plus the amino acid L-tyrosine which is required for the formation of thyroid hormones T3 and T4. EuroPharma s goal with thyroid-supporting products is to help people feel healthy and vital again. Myers said Once a person s thyroid is working properly they re going to have more energy and less fatigue. After all fatigue is stressful. Not being able to think clearly and go about your day with enthusiasm is tough. Plus the thyroid is the metabolic gas pedal of the body. So when it gets the iodine and L-tyrosine it needs keeping a healthy weight is going to be much easier. Although Tri-Iodine is an iodine-only product it also provides three different forms of iodine--molecular iodine sodium iodide and potassium iodide--at different strength levels. While it s an excellent choice for thyroid and metabolic support it also supports prostrate and breast health immune function and helps detoxify bromide fluoride and chloride as well. It is available in 3- 6.25- 12.5- and 25 mg capsules and in new chocolate chewable tablets as a 500 mcg dosage level. EuroPharma Inc. s Adrenalplex provides hormonal nutrient and botanical support that helps people energize feel renewed and resist stress. It contains adrenal extract DHEA Ltyrosine pregnenalone vitamin B6 as pyridoxal-5phosphate pantothenic acid licorice rehmenniaroot and vitamin C. Each ingredient covers overlapping concerns. For example pregnenalone is a building block for adrenal hormones L-tyrosine and licorice help resist the effects of stress adrenal extract re-build energetic responses day to day and helps feel less worn out. Myers said I think Adrenaplex is a perfect choice for peo- ple who have been feeling exhausted and burned-out and who need to energize again without feeling revved up but with a sense of the energy that they may have been missing for quite some time. Adaptra is an all-herbal blend that helps anyone with energy issues including those with adrenal dysfunction. It provides clinically studied levels of rhodiola and ashwagandha--two botanicals that have generations of traditional use and decades of cutting edge research behind them. Supplements Playing a Role in Overall Health While Rainbow Light in California currently doesn t have any products targeted specifically for adrenal or thyroid health their new food-based Vibrance products are targeted for supporting energy vitality and stress management. The adrenal glands produce numerous hormones responsible for multiple functions in the body like regulating metabolism immune system blood pressure and other essential functions but they are probably most well-known for secretion of hormones responsible for how we respond to stress said Marci Clow MS RDN at Rainbow Light. Adrenal dysfunction is not recognized by mainstream medicine as a condition but if the adrenals are overstimulated for long periods of time they can weaken and result in adrenal fatigue causing feelings of constant tiredness mild depression and general malaise. Several Rainbow Light multivitamin options contain key nutrients that may be supportive to thyroid health. Some of the key nutrients for stress and energy support in Rainbow Light products include B-complex Pantothenic acid (B5) Pyridoxine (B6) vitamin B-12 vitamin C and magnesium. Clow said As a precaution it is always advisable to consult with a health care professional regarding possible interactions to assure safety prior to taking any supplement especially when taking medication or being treated for an illness. Clow noted the importance of healthy digestion and its importance to adrenal health. Good digestion is the foundation of life and if our GI (gastrointestinal) tracts are functioning optimally our bodies can process food into energy more efficiently our immune system will function better and adrenal weakening may be less impacted said Clow. Rainbow Light products include VITAMIN RETAILER 29 FEBRUARY 2017 WWW.VITAMINRETAILER.COM Natural Answers for & Thyroid Adrenal Health digestive components ranging from plant source enzymes and probiotics to botanicals for easing digestion. In addition adaptogenic herbs like ashwagandha Siberian ginseng and Rhodiola rosea are commonly recommended and traditionally used for adrenal support. Adrenal and Thyroid Products--Separate in Consumers Perception While they are interrelated via complex internal networks of communication and response the adrenal and thyroid product categories tend to be separate in consumers perception according to Neil E. Levin CCN DANLA senior nutrition education manager with Illinois-based NOW Foods. Adrenal formulas narrowly focus on promoting optimal levels of stress markers and supporting our ability to be strong resilient and resistant to physical and seasonal challenges Levin said. Thyroid formulas focus on supporting normal body temperature metabolic rate and body composition with related benefits for supporting weight management and energy levels. Yet the hypothalamus-pituitary connection controls adrenal function thyroid function and gonadal function via three separate but interrelated functional pathways that include feedback loops to monitor and modulate these glands in a grand multi-faceted coordination scheme. He added that because of the current focus on optimizing the stress response controlling body composition and weight management and maintaining strong energy levels the market for natural adrenal and thyroid formulas is very strong. Agreeing with other marketers Levin said that iodine is an essential nutrient for thyroid function. The frequent lack of iodine in the modern diet due to a reduced intake of dietary iodine from seafood and iodized salt is implicated 30 VITAMIN RETAILER in a resurgence of goiters in the American population and a reduced ability to maintain healthy metabolic rates to control weight and provide energy he said. Stress produces an adrenal response with the stress of everyday life becoming a factor in appetite control accumulation of abdominal fat temporary spikes in blood pressure and other normal responses he said. The adrenal glands help the body respond and adjust to physical mental and emotional stressors through the production of the stress hormone cortisol. Cortisolrelated stress responses can also increase appetite stress-related nervous over-eating and accumulation of abdominal fat. When stress becomes a part of everyday life cortisol and blood sugar and consequently appetite and body weight may become difficult to manage. A healthy stress response can be supported by a number of nutritional factors including certain vitamins and botanicals. Knowledge of these potential issues is spreading according to Levin first among the medical and public health communities and now to the general public concerned about stress energy and metabolism issues. Trending Ashley Koff RD and spokesperson for Natural Vitality in Texas noted trends in the following ingredients for adrenal and thyroid health vitamin D3 magnesium probiotics iodine ashwagandha and rhodiola. In addition among the most popular adrenal stress support ingredients is the botanical blend Relora according to Levin. Relora a combination of Magnolia officinalis and Phellodendron amurense has been shown to help control appetite and stress-related eating thereby helping to manage body weight. Other herbal products known collectively as adaptogens are also valued for their ability to help the body adapt to stressful conditions Levin said. These botanicals include ashwagandha root holy basil leaf reishi mushroom rhodiola root eleuthero root and various ginsengs especially Panax quinquefolius and Panax ginseng. While glandular extracts have a long history of use but are not vegetarian friendly Levin said he feels that many consumers do not want to take them. Additionally he said many people prefer to first try the basics--vitamins and minerals with some well-known botanicals added--over what seems to be more exotic glandular substances. Because of our understanding of what consumers prefer NOW offers only gentle glandular-free formulas that support healthy adrenal response and thyroid function. NOW Thyroid Energy is a nutritional supplement for the support of a healthy thyroid gland. NOW has combined iodine and L-tyrosine the two integral constituents necessary for the synthesis of thyroid secretions. The minerals selenium zinc and copper have been added as co-factors needed for normal thyroid function. In addition NOW Thyroid Energy contains the ayurvedic herbal extracts from guggul (Commiphora mukul) and ashwagandha (Withania somnifera) to complement its nutritional support components. Guggul contains the active compound guggulsterone which has been shown to support normal thyroid activity. NOW Super Cortisol Support with Relora is a botanical and nutritional blend formulated to naturally support a healthy adrenal stress response. The formula combines nutritional factors such as vitamin C panthothenic acid and chromium chelavite with Relora a proprietary herbal combination to support healthy adrenal function relieve typical everyday stress and promote healthy eating patterns. And ultimately improving nutrition supplemental support rest and properly addressing stress can dramatically improve adrenal resilience. VR Extra Extra Visit to read about foods that support adrenal and thyroid health. i For More Information EuroPharma Inc. (866) 598-5487 Michael s Naturopathic Programs (800) 845-2730 Natural Vitality (800) 446-7462 NOW Foods (888) 669-3663 Rainbow Light (800) 635-1233 WWW.VITAMINRETAILER.COM FEBRUARY 2017 SUPPLEMENTSCIENCE Terminalia chebula An Evidence-based Ayurvedic Herb for Joint Pain Discomfort By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences henever we see the words joint pain or joint discomfort we immediately tend to think about nutraceuticals such as glucosamine chondroitin gelatin collagen and perhaps some herbal extracts such as boswellia or turmeric--and with good reason. These nutraceuticals all have varying degrees of research for treating arthritis-related joint pain and represent the mainstay of joint health supplements. While this is all well and good the fact is that there has not been much innovation in the world of evidence-based joint health nutraceuticals over the past five to 10 years. That s why I was so interested to learn about an ayurvedic herb called Terminalia chebula. W Background Before jumping into a discussion about T. chebula let s quickly review joint discomfort which may result from various medical disorders or simply as a result of exercise. 32 VITAMIN RETAILER Osteoarthritis (OA) and low back pain (LBP) are two of the most prevalent disorders associated with joint discomfort. OA is the most common form of arthritis affecting 13.9 percent of adults aged 25 years and older and 33.6 percent (12.4 million) of those 65 and older (believed to be conservative estimate).1 Research indicates that more than 80 percent of the population will experience LBP at some time during life 2 and 69 percent of those suffering from LBP felt that it affected their daily lives.3 In addition some people are subject to exerciserelated joint pain especially knee pain. This is true of competitive swimmers 4 workers whose jobs involve significant outdoor activity 5 and overweight and obese individuals.6 Non-prescription conventional treatment options for joint discomfort include non-steroidal anti-inflammatory drugs (NSAIDs) and topically applied menthol or capsaicin-based creams and gels 7 although NSAIDs are associated with potentially serious adverse effects including dyspepsia ulcers bleeding 8 9 and increased risk of GI (gastrointestinal) complications.10 Complementary and alternative options include those nutraceuticals mentioned in the opening paragraph of this article including T. chebula. History & Constituents of Terminalia chebula The fruit of the Terminalia chebula tree has been extensively used in ayurvedic Unani and Iranian medicine as a traditional remedy against various human ailments.11 12 Called the King of Medicine in Tibet T. chebula is one of the herbs at the top of the list in Materia Medica of ayurveda due to its extraordinary healing power. Demonstrated pharmacological activities for T. chebula include antioxidant antimicrobial anti-diabetic hepatoprotective anti-inflammatory antimutagenic anti-aproliferative radio protective cardio protective antiarthritic anti-caries gastrointestinal motility and wound healing.13 WWW.VITAMINRETAILER.COM FEBRUARY 2017 The phytochemical constituents of T. chebula fruit include tannins steroids sapogenins saponins anthraquinone derivatives and flavonoids.14 The tannins are most prevalent at 32-45 percent.15 One specific T. chebula fruit extract AyuFlex (Natreon Inc. New Jersey) which has been the subject of much research has a phytochemical profile that includes 39 percent low molecular weight hydrolysable tannins with 29 percent chebulinic acid chebulagic acid. Now let s review some of that research. Terminalia chebula Research on Pain and Joint Discomfort First 12-week Study A 12-week double-blind placebo controlled trial16 was conducted with 100 patients who had knee joint discomfort to evaluate the analgesic effect of T. chebula fruit (TCE as AyuFlex) a proprietary chromium complex (Crominex Natreon Inc.) their combination and a placebo. The patients received one of five treatments 500 mg TCE twice daily (1 000 mg total) 500 mg TCE twice daily (1 000 mg total) 400 mcg of chromium (as Crominex3 ) 400 mcg of chromium (as Crominex3 ) Placebo 250 mg TCE twice daily (500 mg total) Severity of knee joint pain and discomfort was assessed using 1) a modified version of the scientificallyvalidated questionnaire known as WOMAC which evaluates pain stiffness and physical joint functioning in patients with osteoarthritis of the knee and hip 2) the knee swelling index (KSI) which measures the degree of knee swelling and 3) the visual analog scale (VAS) a validated questionIntervention mWOMAC score KSI score 7 percent naire used to subjectively assessment of pain stiffness and disability. The results showed the following percentage reductions in pain-related scores after 12 weeks (view table below). The results were similar with the different assessment methods. Essentially TCE 1 000 mg day performed the best with regard to pain stiffness and disability. After that TCE 1 000 mg chromium 400 performed next best closely followed by TCE 500 mg day. In this case there was no advantage in using TCE with chromium. Furthermore there were also significant improvements in pain stiffness and disability at four weeks with TCE 1 000 mg day. Second 12-week Study A second randomized double-blind placebo-controlled trial was conducted with 105 healthy (90 subjects completed the study) overweight men and women who had no knee joint discomfort at rest but experienced knee joint discomfort with exercise. The subjects received 250 mg of TCE (as AyuFlex) twice daily 500 mg TCE twice daily or a placebo. As with the previous 12-week study mWOMAC and VAS scores were used to assess results but this time a modified Knee injury and Osteoarthritis Outcome Score (mKOOS) was also included to evaluate short-term and long-term symptoms and function. Additional tests included a six-minute walk test for distance and Goniometric ROM of pain-free knee flexion extension as well as blood tests for inflammatory markers and safety. The results were impressive. Compared to placebo TCE treatment significantly Improved mWOMAC mKOOS global scores with 250 mg twice daily (P 0.045) improved VAS scores for overall whole-body joint discomfort with 250 mg twice daily (P 0.003) and 500 VAS Pain 35 percent mg twice daily (P 0.02) Improved six-minute walk performance with 250 mg twice daily (P 0.02) Decreased perception of postexercise knee joint soreness with 250 mg twice daily (P 0.002) Improved perception of overall whole-body joint function with 250 mg twice daily (P 0.03) and 500 mg twice daily (P 0.04) Improved perception of low back health with 250 mg twice daily (P 0.038) Improved willingness to exercise with 250 mg twice daily (P 0.047) and 500 mg twice daily (P 0.047) Unlike the first 12-week study this one showed no significant difference between the 500 and 1 000 mg day doses which validates the lower dose. Another surprise was the reduction in back pain. Single-dose Study Another double-blind placebo-controlled study17 evaluated the analgesic (pain-relieving) activity and safety of 1 000 mg of TCE (as AyuFlex) or placebo as a single oral dose in 12 healthy human volunteers in whom pain was induced using a mechanical hot-air pain model. Results were that TCE significantly improved pain threshold and pain compared to placebo (P 0.001) and no adverse reactions were reported. Related Research Oxidative stress18 19 (i.e. from free radicals) and inflammation20 21 contribute towards OA and LBP. Consequently research on TCE s effect on markers for oxidative stress and inflammation helps to understand its benefits for these conditions. Randomized double-blind studies22 23 have shown that TCE (as AyuFlex) reduces markers of oxidative stress (MDA) by as much as 13.4 percent and markers of inflammation (hsCRP) by as much as 21 percent. Research on Dogs In addition to human research there has also been a study24 on the effects of TCE (as AyuFlex) in moderately OA dogs. The dogs received either a placebo or 500 mg twice daily of AyuFlex for 150 days. Physical exams arthritic pain evaluation joint flexibility blood tests and x-rays were used to assess effectiveness. The results VITAMIN RETAILER 33 VAS Stiffness VAS Disability 35 percent 37 percent TCE 1 000 mg 37 percent TCE 1 000 mg Chromium 400 g Chromium 400 mcg Placebo 25 percent 5 percent 21 percent 20 percent 20 percent 15 percent 4 percent 3 percent 3 percent 16 percent 11 percent 17 percent 14 percent 13 percent 11 percent TCE 500 mg 20 percent 5 percent 18 percent 19 percent 18 percent FEBRUARY 2017 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE Conclusion Joint discomfort may result from various medical disorders such as OA and LBP or simply as a result of exercise. Non-prescription conventional treatment options such as NSAIDs are associated with potentially serious adverse effects. Nutraceutical treatment options for joint health have varying degrees of research to support their efficacy but there has not been much innovation over the past five to 10 years. The herb Terminalia chebula has an extensive history of use in ayurveda and other cultures of traditional medicine and the specific TCE known as AyuFlex has been the subject of human clinical research demonstrating efficacy in reducing joint pain stiffness and disability--this includes pain-relieving benefits for healthy people without OA. Research on OA dogs has shown similar pain-relieving benefits. In short AyuFlex offers an innovative evidence-based option for relieving joint pain discomfort with 500-1 000 mg day. VR For a full list of references visit showed that dogs given TCE showed significant (P 0.01) reductions in overall pain pain upon limb manipulation and pain after physical exertion by 6090 days. Maximum effects were achieved by day 150. In addition blood tests indicated that TCE had an anti-inflammatory effect and X-rays showed a marked decrease in cartilage damage osteophyte formation (bony outgrowths associated with degeneration of joint cartilage). By contrast there we no significant changes in dogs treated with placebo. Finally TCE was well tolerated and without side effects. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno Don t miss a single issue of VR in 2017...go online to renew your free subscription today Feb17 34 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to naturalfactors for info about this advertiser HEALTHYSHOPPER Cinnamon for Health J A N E T B Y P O V E R O M O C Health Benefits According to cinnamon is known to enhance antioxidant defenses and it s been found to kill E. coli and other bacteria. Its anti-inflammatory compounds help relieve pain and stiffness of muscles and joints due to arthritis. It also helps prevent urinary tract infections tooth decay and gum disease and helps with blood sugar control. Specifically Mercola lists seven top reasons to add more cinnamon to your diet Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Answers 1.) b 2.) a 3.) d 4.) b 5.) a innamon is probably the first spice we learn to love we use it to flavor hot cereals root vegetables in cinnamon toast and cookies pies as well as other confections. In fact cinnamon has been valued for its culinary powers since ancient times as well as for its medicinal and natural preservative benefits. First described by Shen Nung the father of Chinese medicine circa 2800 B.C. ancient Egyptians used cinnamon as part of the mummification process. In the first century CE Europeans treasured the spice so much that they paid 15 times more for it than silver according to Cinnamon is actually the brown bark of the cinnamon tree. It can be found in quill form (the dried stick variety) or ground as a fine powder. Rich in essential oil cinnamon contains active components including cinnamaldehyde cinnamyl acetate and cinnamyl alcohol which account for some of its many therapeutic benefits. There are hundreds of types of cinnamon. But only four types or varieties of cinnamon are used for commercial purposes according to These are ceylon cinnamon cassia cinnamon Saigon cinnamon and Korintje cinnamon. All cassia type cinnamon are hard and have high levels of coumarin a substance which may cause liver damage while ceylon cinnamon is the only soft and brittle cinnamon with low coumarin levels. In the past most of Europe used ceylon cinnamon primarily because this was the first spice European explorers brought back from their conquests of Ceylon (Sri Lanka) nearly 400 years ago. But cheaper cassia has made inroads and has come to dominate the market. For those taking cinnamon for health reasons ceylon cinnamon is recommended. 1. Calm Inflammation Cinnamon is an antiinflammatory in part due to its cinnamaldehyde content. Test Your Knowledge of Cinnamon According to research published in the journal 1.) Ancient Egyptians used cinnamon as part of Molecular Biology the ______ process. chronic inflammation a.) Birthing b.) Mummification plays a major role in c.) Both a & b d.) None of the above the development of various neurodegenera- 2.) Cinnamon is an anti-inflammatory in part due to its ______ tive diseases. content. 2. Brain Function a.) Cinnamaldehyde b.) Antioxidant Boost c.) Coumarin d.) Bark The scent of cinnamon boosts brain func3.) The scent of cinnamon boosts ______ function according to tion according to research presented at the 2004 annual meeting of the Association research presented at for Chemoreception Sciences. the 2004 annual meeta.) Digestive b.) Liver ing of the Association c.) Heart d.) Brain for Chemoreception Sciences. 4.) Cinnamon has antibacterial properties that may help certain Participants who ______. smelled cinnamon (or a.) Cuts b.) Sore throats chewed cinnamon-flac.) Funguses d.) Skin ailments vored gum) had 5.) Cinnamon is known to help improve glycemic status includimproved scores on ing levels of fasting blood glucose among people with type 2 tasks related to attentional processes virtual diabetes. recognition memory a.) True b.) False working memory and visual-motor response speed. The scent of The cinnamaldehyde in cinnamon cinnamon worked better than both pepperappears to suppress colon cancer cells and mint and jasmine at enhancing cognitive may also be effective against human liver function. cancer cells. 3. Support Weight Loss 6. Relieve Symptoms of Attention Deficit Cinnamon reduces blood glucose conHyperactivity Disorder (ADHD) centration and enhances insulin sensitivity. In Children with ADHD who received cinnaobese and healthy-weight individuals cinnamon aromatherapy along with rehabilitation mon is also effective in moderating posthad significantly reduced symptoms. prandial glucose response (or the amount of 7. Diabetes Support sugar in your blood after a meal). Cinnamon is known to help improve 4. Soothe Sore Throat or Cough Soaking cinnamon sticks in water creates glycemic status including levels of fasting cinnamon water with a water-soluble fiber blood glucose among people with type 2 called mucilage. This helps to coat and diabetes. Another study found that the soothe the throat. spice increased glucose metabolism by Cinnamon also has antibacterial properabout 20 times which would significantly ties that may help certain sore throats and improve your ability to regulate blood sugar. its warming properties increase blood flow and blood oxygen levels to help fight infecReferences tion. 5. Anti-cancer Properties Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. PRODUCTSPOTLIGHT The Power of Green & Whole Food Supplements he year 2017 is now in full swing which represents a chance at starting fresh. For some it is even accompanied by New Year s resolutions such as eating healthier. One way to do so is to shift one s diet more toward greens and whole foods. Sometimes consumers cannot reap these benefits with fruit vegeta- T BY NICHOLAS SARACENO bles and other foods alone so supplements in this department are able to fill that void. With the combination of vitamins A B-12 and C along with enzymes and probiotics green and whole food supplements can provide a plethora of benefits ranging from improved cellular support to more energy. Natural product manufacturers create these products to promote positive health--retailers can offer their customers the items below to help them accomplish those aforementioned resolutions. Certified Immuno-Build Mushrooms California-based Rainbow Light s Certified Immuno-Build Mushrooms combines the five most widely studied mushroom species to support immune health and cellular defense. This features turkey tail shiitake and maitake for which a growing number of clinical studies have confirmed the traditional use of stimulating immune function and inhibiting tumor growth along with reishi and cordyceps traditionally used to impart strength vigor and longevity. The product is made with natural purity-tested ingredients and no artificial preservatives colors flavors or sweeteners. It also contains no vegan gluten eggs fish milk dairy peanuts shellfish soy tree nuts or wheat. It is certified organic by Quality Assurance International (QAI) and has a value of 29.99 for a 60 vegan capsule container. For more information call (800) 635-1233 or visit Whole Earth & Sea Multivitamin & Mineral Formulas Award-winning Whole Earth & Sea formulas from Washington-based Natural Factors are harvested fresh and processed raw. From the company s own farms it harvests fresh organic nonGMO (genetically modified organism) ingredients for the company s age- and gender-specific multivitamin and mineral formulas including its Bone Structure product. Each formula includes Farm Fresh Factors which provides fresh raw ingredients such as algae (calcium) amla (vitamin C) and sprouted garlic (selenium). The plants are raw processed at its own facilities using its proprietary EnviroSimplex method to retain the vital bioenergetic vitamins minerals enzymes phytonutrients and antioxidants. The Bone Structure version (60 tablets) has an MSRP of 34.95 while Women s Women s 50 Men s and Men s 50 (60 tablets) are worth 39.95. For more information call (877) 551-2179 or visit Spirulina 1 000 mg Organic Tabs Spirulina is rich in beta-carotene (vitamin A) and vitamin B-12 and has naturally occurring protein and GLA (gamma linolenic acid) a popular fatty acid with numerous health benefits. In addition spirulina has naturally occurring minerals trace elements cell salts amino acids and enzymes. NOW (Illinois) Spirulina delivers the natural nutrient profile found in genuine whole food. This doublestrength product has twice the spirulina (1 000 mg per tablet) as the company s regular strength product (500 mg per tablet). It is not manufactured with yeast wheat gluten soy milk egg fish shellfish or tree nut ingredients it is also non-GMO. The suggested retail price for 120 tablets 21.99. For more information call (888) 669-3663 or visit 38 VITAMIN RETAILER Green Vibrance This product is for those seeking a general health and nutrition supplement that provides cellular support and may result in increased energy and endurance greater clarity of thought and more robust immunity according to the company. With more than 70 ingredients Green Vibrance by Vibrant Health (Connecticut) provides 25 billion probiotics enzymes fruits and vegetables liver support vitamins trace minerals skeletal support and adaptogens to help the body adapt to and manage the effects of stress. It is the green food that started the category in 1992. Prices range from 29.95 to 110.95 depending on the size purchased. For more information call (800) 242-1835 or visit WWW.VITAMINRETAILER.COM FBRUARY 2017 Go to pharmachem for info about this advertiser SPORTSNUTRITION Cross Training Does a Body Good By Mark Becker ross training is typically defined as an exercise regimen that uses several types of training to develop a specific component of fitness. I love cross training and have been the ultimate cross trainer for more than three decades. My routine includes resistance training swimming cycling and running. The essential fundamentals of cross training are the same whether you are exercising for improved health and fitness or training to compete in an event. Cross training has numerous benefits including Conditioning By performing a variety of exercises from different disciplines you are asking more of your body than with a traditional approach. Asking your body to do more will lead to increased fitness levels. When you cross train you will see muscle gains fat loss increased cardio-aerobic capacity and increased fast twitch. This comprehensive style of fitness training is the ultimate form C of conditioning. In fact studies indicate for example that resistance training can help prevent injury control body weight and improve functional capacity. Weight Management People who want to lose weight and body fat should engage in an exercise program that enables them to safely burn a significant number of calories. According to multiple studies weight loss and fat loss is best accomplished when you exercise for more than 30 minutes at a moderate level of intensity (60 percent to 85 percent of maximum heart rate). This is often best accomplished implementing a cross training regimen. For example exercising on an elliptical trainer for 20 to 30 minutes and then cycling on a stationary bike for an additional 20 to 30 minutes is a great way to reduce fat stores. Active Recovery Active recovery is the practice of using an alternative type of training to recover from a pri- mary training method. For example many football players do swimming workouts and pool resistance exercises to actively recover from their onfield practices and traditional weight room training. In addition to the conditioning and injury preventing benefits this type of cross training will actually speed up recovery by increasing blood flow and the delivery of nutrients to stressed or damaged muscle tissue. Reduced Risk of Injury Typically training injuries occur when there is too much repetition of a single activity. Whether it is running squatting or jumping the body can be easily worn down if these activities are frequently repeated. Joints ligaments muscles and tendons throughout the body are under a tremendous amount of stress through repeated movement. It s important to give them a break. By spreading the cumulative level of orthopedic stress over additional muscles and joints you can exercise 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 more frequently and for longer durations without excessively overloading vulnerable areas of the body including knees hips back shoulders elbows and feet. For example long distance runners should consider incorporating low-impact activities such as elliptical training cycling and swimming into their routines. Retailer shelves are full of products that can dramatically help those committed to a cross-training routine. Some of my favorites include CoQ10 (Ubiquinol) CoQ10 is one of those encompassing dietary supplements with both general health benefits (e.g. anti-aging antioxidant) as well as specific health applications (e.g. cardiovascular diabetes etc.). It is a fundamental component in energy production immune response and protection against damage by free radicals. CoQ10 is part of the mitochondrial electron transport system and is synthesized in all cells. It is essential to the body s production of energy in the form of adenosine triphosphate (ATP). This holds special importance for the heart which is loaded with mitochondria and has the body s highest concentration of CoQ10 because of the significant demands made upon it. Aging reduces access to CoQ10. Although it is obtained from the diet (mainly from fatty fish organ meats and whole grains) as well as synthesized in small amounts both of these routes decline with age. The body s declining capacity to extract and assimilate CoQ10 in later years plays a role in the development of various cardiovascular conditions. Ubiquinol is the reduced form of CoQ10 and the most highly absorbed. Ubiquinol is directly used in human metabolism as a lipid-soluble antioxidant. While standard CoQ10 (ubiquinone) supplements can be converted into ubiquinol in the body this conversion can be less efficient in some individuals based on age genetics blood sugar status or level of oxidative stress. Fish Oil The mainstream media has been reporting on the benefits of fish oil for years. Studies have shown that the omega-3s found in fish oil helps prevent and fight heart disease cancer depression arthritis Alzheimer s disease ulcers diabetes hyperactivity and other diseases. For cross train- ing the healthy fats found in fish oil increase energy levels and fights inflammation. While omega3s can be found in flaxseed walnuts and a few other foods the most beneficial form of omega-3 containing two fatty acids EPA and DHA which are essential in preventing and fighting both physical and mental illness can be found only in fish. Be sure to take fish oil products from companies that follow strict procedures to eliminate environmental contaminants to assure the highest purity of its fish oil supplements. Retailer shelves are full of products that can dramatically help those committed to a cross-training routine. Glycine Propionyl L-Carnitine (GPLC) Backed by years of scientific research GPLC has been shown to assist the body in a number of ways including Cardiovascular Health Studies show that GPLC is proven to increase nitric oxide retention which is important to the regulation of blood circulation while improving the vasodilatory ability (increased blood flow capability) of blood vessels. Energy GPLC is proven to increase nitric oxide levels in the human blood stream resulting in the optimization of endurance stamina and recovery. GPLC assists the delivery of oxygen and nutrients through vasodilation encourages blood flow and helps the production of ATP energy while diminishing harmful free radical buildup in the body. Recovery Through its antioxidant properties GPLC aids in muscle recovery by not only speeding up post workout recovery but also recovery time during training. This helps increase both endurance and stamina. Whey Protein Whey protein is an excellent protein choice for anyone whose wants to incorporate a cross training routine. Whey protein isolate the purest form available is unsurpassed as a source of the essential amino acids required in the daily diet. Essential amino acids are the building blocks for healthy muscles skin nails and other body tissue. Cross training athletes need more protein in their diet often as much as twice the recommended daily allowance for optimal performance. Whey protein makes a difference for the following reasons Whey protein is a naturally complete protein meaning that it contains all of the essential amino acids required in the daily diet. It has the ideal combination of amino acids to help improve body composition and enhance athletic performance. Whey protein is a rich source of branched chain amino acids (BCAAs) containing the highest known levels of any natural food source. BCAAs are important for athletes since unlike the other essential amino acids they are metabolized directly into muscle tissue and are the first ones used during periods of exercise and resistance training. Whey protein provides the body with BCAAs to replenish depleted levels and start repairing and rebuilding lean muscle tissue. Whey protein is an excellent source of the essential amino acid leucine. Leucine is important for athletes as it plays a key role in promoting muscle protein synthesis and muscle growth. Research has shown that individuals who exercise benefit from diets high in leucine and have more lean muscle tissue and less body fat compared to individuals whose diet VITAMIN RETAILER 41 FEBRUARY 2017 WWW.VITAMINRETAILER.COM HEALTHANDNUTRITION contains lower levels of leucine. Whey protein is a soluble easy to digest protein and is efficiently absorbed into the body. It is often referred to as a fast protein for its ability to quickly provide nourishment to muscles. Whey protein helps athletes maintain a healthy immune system by increasing the levels of glutathione in the body. Glutathione is an antioxidant required for a healthy immune system. Exercise and resistance training may reduce glutathione levels. Exercise can strengthen the cardiovascular system bones muscles joints and reduce body fat. Exercise can also improve flexibility balance and coordination. If you want to see all of these benefits cross training is the best way to do it. Before you get started you re going to need to fuel your new routine. Your local natural products retailer will have all of the products mentioned above--and more. 2017 is upon us There is no better time to start than now VR Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years and has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at marklbecker posts 387591877933686 energyatlast. Follow Mark on Twitter at becker_mark. For more information access or References 1. Metabolism Clinical and Experimental Oral LArginine Supplementation Improves Endothelial Function and Ameliorates Insulin Sensitivity and Inflammation in Cardiopathic Nondiabetic Patients after an Aortocoronary Bypass Pietro Lucotto et al. September 2009. 2. Bloomer RJ Smith WA Fisher-Wellman KH. Glycine propionyl-L-carnitine increases plasma nitrate nitrite in resistance-trained men. J Int Soc Sports Nutr 2007 4(1) 22. 3. Bloomer RJ Tschume LC Smith WA Glycine propionyl-L-carnitine modulates lipid peroxidation and nitric oxide in human subjects. Int J Vitam Nutr Res In Press. 4. Loffredo L Marcoccia A Pignatelli P Andreozzi P Borgia MC Cangemi R Chiarotti F Violi F Oxidativestress-mediated arterial dysfunction in patients with peripheral arterial disease. Eur Heart J 2007 28(5) 608612. INDUSTRYNEWS (Continued from page 14) Natural Grocers Grand Opening in Cedar Falls atural Grocers opened a new Cedar Falls IA store on Wednesday December 21 2016. The new 15 000 square-foot store is the company s third in the state of Iowa. Natural Grocers also plans to open a store in Davenport in the first half of 2017. Natural Grocers provides the community with fresh produce that is 100 percent USDA (U.S. Department of Agriculture) Certified Organic as well as other organic and natural products. The stores feature a mix of national brands and a selection of locally produced products in a small neighborhood market environment. The stores will also feature a nutritional health coach and offer free nutrition education classes to the public. For more information visit N SPINS announced the addition of Anissa Buckley (Chicago IL) to its growing Product Library team to accelerate cutting-edge products and services for North American brands and retailers. Going into its secANISSA BUCKLEY ond full year in business Beyond-Brands (New York NY) the conscious brand consultancy has added veteran executive Jeremy Adams as a co-founder and member JEREMY ADAMS of its leadership team. You re Hired (Continued from page 26) supplement section to best support heart health An in-store seminar presented by a naturopath who specializes in optimizing 42 VITAMIN RETAILER heart health A cooking demo from a dietary chef featuring heart healthy recipes Another idea Clow offered to promote heart health during heart health month (February) is a 30-day challenge that could incorporate all of the key educational components and include product giveaways recipe tips tips about exercise and stress management and how to navigate the internet for credible healthfocused resources. When you can help your customers change their lifestyles for the better-- proper diet exercise proper supplementation and stress management that s a heartening accomplishment. VR Extra Extra Visit to read about a study that links IgE antibodies to arteriosclerosis. i For More Information Essential Formulas Inc. (972) 255-3918 NUD (855) NUD-TRITION Rainbow Light (800) 475-1890 Redd Remedies (888) 453-5058 Reserveage Nutrition (800) 553-1896 Wakunaga of America (800) 421-2998 WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to pharmachem for info about this advertiser NATURALMEDICINE with Dr. Michael Murray Easing the Agony of Anxiety & Panic Attacks B Y M ICHAEL T. M URRAY ND nless you have experienced anxiety or a panic attack it s hard to imagine how uncomfortable these experiences are. More than 20 million Americans suffer from anxiety-- an unpleasant emotional state ranging from mild unease to intense fear. Anxiety differs from fear in that while fear is a rational response to a real danger anxiety usually lacks a clear or realistic cause. Severe anxiety will often produce what are known as panic attacks --intense feelings of fear. Panic attacks are most often associated with agoraphobia an intense fear of being alone or being in public places. U there is a lack of oxygen. If people who get panic attacks are injected with lactate severe panic attacks are produced. In normal individuals nothing happens. So it appears that individuals with anxiety may be sensitive to lactate. In other words lactate may be causing their anxiety. Reducing the level of lactate is a critical goal in the treatment of anxiety and panic attacks. Yet this goal is completely 100 percent ignored by most physicians. Reducing Lactate Levels There are six nutritional factors that may be responsible for elevated lactate levels in individuals with anxiety 1. Alcohol 2. Caffeine 3. Sugar 4. Deficiency of the B vitamins niacin pyridoxine and thiamin 5. Deficiency of calcium or magnesium 6. Food allergies By avoiding alcohol caffeine sugar and food allergens people with anxiety can go a long way toward relieving their symptoms. Simply eliminating coffee can result in complete relief from symptoms. What Causes Anxiety Clinical anxiety including panic attacks can be produced by psychological stress as well as biochemical factors such as caffeine and certain drugs. Perhaps the most significant biochemical disturbance noted in people with anxiety and panic attacks is an elevated blood lactic acid level. Lactate (the soluble form of lactic acid) is the final product in the breakdown of blood sugar (glucose) when 44 VITAMIN RETAILER This recommendation may seem too simple to be valid but substantial clinical evidence indicates that in many cases it is all that is necessary. For example one study dealt with four men and two women who had generalized anxiety or panic disorder. Their caffeine consumption ranged from 11 2 to 31 2 cups of coffee per day. Avoiding caffeine for one week brought about significant relief of symptoms. The degree of improvement was so noticeable that all patients volunteered to continue abstaining from caffeine. Previously these patients had been only minimally helped by drug therapy. Follow-up exams six to 18 months afterward indicated that five out of the six patients were completely without symptoms. Magnesium The Calming Mineral Magnesium is an essential mineral involved in more than 300 biochemical reactions of the human body including activation of various chemical enzymes regulation of the concentration levels of other vital nutrients and optimal functioning of most body organs including the WWW.VITAMINRETAILER.COM FEBRUARY 2017 brain. A deficiency in this mineral has been reported to lead to symptoms of anxiety depression irritability fear insomnia confusion restlessness and memory loss--symptoms common to people with anxiety disorders. Magnesium supplementation has been shown to help relieve symptoms of anxiety. In one double-blind study 264 people diagnosed with generalized anxiety disorder were given either a placebo or 300 mg of magnesium. The group getting the magnesium showed a statistically significant reduction in anxiety and depression. For best results use a highly absorbable form of magnesium like magnesium citrate. with GABA receptors. Clinical studies with PharmaGABA a natural form of GABA manufactured via fermentation have shown it to produce significant anti-stress effects. Specifically PharmaGABA as been shown to produce relaxation as evidenced by changes in brain wave patterns as well as reduce markers of stress and anxiety including salivary cortisol levels. One of the great things about PharmaGABA is that it is fast-acting has it has been shown to promote feelings of calmness with increased mental focus and clarity within five minutes after taking it. The typical dosage is 100 to 200 mg up to three times daily. Kava Omega-3 Fatty Acids Anxiety and depression appear to be linked to lower levels of omega-3 fatty acids. The mechanism appears to be that both depression and anxiety can enhance the production of pro-inflammatory compounds known as cytokines. Cytokines not only promote inflammation but they appear to impact the way that we feel as well. The positive results with fish oil supplements in clinical depression are well documented. In regards to anxiety clinical studies in anxiety with fish oil supplements have yielded impressive results in preliminary studies. In one study fish oil supplementation decreased feelings of anger and anxiety in substance abusers. In a detailed study in medical students 2.5 g of long-chain omega-3 fatty acids from fish oils daily showed a 14 percent decrease in cytokine production and a 20 percent reduction in anxiety symptoms. Flaxseed oil a source of the shortchain omega-3 fatty acid alpha-linolenic acid has also showed anti-anxiety effects. In one study three out of four patients with a history of agoraphobia for 10 or more years improved within two to three months after taking flaxseed oil at a dosage of 2 to 6 tablespoons daily in divided doses depending upon response. All patients had signs of essential fatty acid deficiency such as dry skin dandruff brittle fingernails that grow slowly and nerve disorders. Kava (Piper methysticum) has been used for centuries by South Pacific Islanders to enhance relaxation improve mood and support sleep. Kava extracts standardized for kavalactones have been shown in numerous double-blind studies to help calm nervousness and minimize the negative effects of stress. Recent research has confirmed the safety and efficacy of kava extracts prompting its reintroduction to the marketplace. Kava extract was shown quite helpful for relief of symptoms associated with generalized anxiety disorder. This condition is characterized by excessive and persistent worry that is difficult to control along with restlessness insomnia poor concentration irritability fatigue and muscle tension. For people with insomnia and sleep disturbances linked to anxiety tension and restlessness 200 mg of kava extract daily for four weeks improved sleep quality and the recuperative effect of sleep compared to placebo. Kava also led to improvements in well being and anxiousness and the herb was well tolerated with no adverse events reported in this study. The dosage of kava preparations is based on their level of kavalactones. As a result of clinical studies kava extracts standardized for kavalactones the recommendation for anxiety-relieving effects is 45 to 70 mg of kavalactones up to three times daily. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit VITAMIN RETAILER 45 Gamma-aminobutyric Acid (GABA) GABA is a major neurotransmitter that is abundantly and widely distributed throughout the central nervous system (CNS). Low levels or decreased GABA function in the brain is associated with several psychiatric and neurological disorders but most primarily anxiety depression insomnia and epilepsy. Currently many popular anti-anxiety drugs--the sedative-hypnotics--interact primarily FEBRUARY 2017 WWW.VITAMINRETAILER.COM 2017 Company Profiles information about the companies serving our industry. Each company in this section has provided data about their products special services contact information key executives company history and quality assurance methods. Whether you re looking for new product sources specific information about companies you already do business with or just general knowledge VR s Company Profiles section serves as a vital reference tool. It represents a strong cross-section of the manufacturers and ingredient suppliers doing business in the dietary supplement market. 46 VITAMIN RETAILER T his special section of Vitamin Retailer (VR) presents detailed Following is an index of companies participating in this year s Company Profiles section Bluebonnet Nutrition ..................................................47 Carlson Labs ................................................................48 CAW Industries Inc. ....................................................49 Daiwa Health Development ........................................50 Natural Factors ............................................................51 Natural Vitality ............................................................52 North American Herb & Spice ....................................53 NOW ............................................................................54 Pacific Resources International ....................................61 Pharmachem Laboratories Inc. ..................................55 Protexin Inc. ................................................................56 Redd Remedies ............................................................62 Scandinavian Formulas ................................................57 Superior Source (Continental Vitamin Company) ........58 Wakunaga of America Co. Ltd. ..................................59 Xlear Inc. ......................................................................60 WWW.VITAMINRETAILER.COM FEBRUARY 2017 Bluebonnet Nutrition 2017 Company Profiles 12915 Dairy Ashford Sugar Land TX 77478 Phone (281) 240-3332 Website Company Mission The Power Inside B luebonnet was honored 13 times last year during its Silver Anniversary with industry and consumer awards including best full supplement line and six Vitamin Retailer awards (see for details). The company has earned these accolades by creating scientifically supported supplements as close to nature as possible with an eye on quality and transparency since its inception. As a leader in the manufacturing of premium dietary supplements with a state-of-the-art kosher-certified GMP (good manufacturing practice)-compliant facility allowing the company to control its quality from start to finish Bluebonnet Nutrition has spared no expense in its quest to be the most trusted award-winning supplement brand on the market. The company has instituted more rigorous quality control the Texas Department of Agriculture traces the ingredients in every Bluebonnet supplement labeled USDA Organic back to its farm of origin verifying that it complies with federal organic production and handling regulations established by the USDA National Organic Program (NOP). For example no synthetic chemicals (i.e. fertilizers pesticides herbicides antibiotics or hormones) irradiation or genetically modified seeds can be used. Bluebonnet will continue to strive for excellence and transparency at every level by supporting the clean and wholesome principles upon which this industry was founded as well as supporting natural food retailers with an award winning line they can trust to be their go-to supplement brand. Animalz and Super Fruit Extracts Targeted Choice Condition-Specific Formulas (Wellness Support Sleep Support Stress Relief Blood Pressure Support) DNA-verified multi-strain high-potency probiotics Advanced Choice SingleDaily & Ladies SingleDaily and Super Earth Rainforest Animalz Probiotic Key Brand Attributes Demonstrating quality through coveted seals to ensure not just the quality of every ingredient but how those ingredients are sourced is the Bluebonnet difference. For example the company s whey protein isolate and micellar casein are from dairy farms that have been audited through an animal welfare program putting the safety and wellbeing of the cows first. This guarantees no animal cruelty and access to pure pastures devoid of antibiotics and growth hormone (rBGH) with most of the cow s diet coming from grass. So in addition to the USDA Organic and KOF-K kosher-certified seals look for the following symbols of quality and purity on Bluebonnet labels Made with Non-GMO Ingredients NSF Certified for Sport Vegan Third-party Tested Fish Oils Sustainably Harvested Plants and Fish Milk-free 99 percent Lactose-free Soy- or Gluten-free No Sugar Added VITAMIN RETAILER 47 Key Products Brands Bluebonnet offers a complete line of whole food and whole food-based supplements as well as natural vitamins minerals antioxidants multiples amino acids proteins omega fatty acids probiotics standardized herbal extracts and a unique array of condition-specific formulas. All made without unnecessary colors flavors fillers binders or excipients in a host of delivery forms. Brand Highlights NSF Certified for Sport Extreme Edge performance line Core Daily Regimen Pre Workout Carbo Load Post Workout Auxiliary Support BCAA Glutamine Nitro Whey Protein Isolate Sustainable whole food and whole foodbased supplements Choice Multiples Natural Omga-3 marine- and plant-based omega fatty acids Standardize Herbal Extracts EarthSweet Chewables Super Earth Super Earth Rainforest measures like Non-GMO Project and their own internal non-GMO (genetically modified organism) verification program as well as securing third-party certifications such as the coveted GMP Registration from NSF the world s leading public health and safety organization. This prestigious certification-- developed in accordance with the U.S. Food and Drug Administration (FDA)--verifies that Bluebonnet has the proper manufacturing procedures testing methods equipment facilities and controls in place for exceeding even the most rigorous quality standards for producing natural nutritional supplements. Bluebonnet has also developed more farm-to-table whole food and whole foodbased products--with sustainable USDA (U.S. Department of Agriculture) Organic non-GMO ingredients--than ever. Many are allergen-free and KOF-K kosher certified. The company s facility has been certified to produce and handle USDA Organic products. To grant this certification FEBRUARY 2017 WWW.VITAMINRETAILER.COM Carlson Labs 2017 Company Profiles 600 W. University Dr. Arlington Heights IL 60004 Phone (847) 255-1600 Fax (847) 481-1311 Website The Carlson Difference S ince 1965 Carlson Labs has produced fresh pure award-winning vitamins minerals fish oils and other nutritional supplements. The company launched at the forefront of the industry offering the most complete line of natural-sourced vitamin E products in the world. Carlson then paved the way for bringing fish oil and cod liver oil to the U.S. market. In 2009 the company launched calamari marine oil and today Carlson is proud to bring you a product line of more than 200 innovative formulas designed with your family s unique nutritional needs in mind. Carlson is proud to bring you a product line of more than 200 innovative formulas designed with your family s unique nutritional needs in mind. everyone has the right to know what s in their supplements. United States. KIRSTEN CARLSON (L) AND CARILYN CARLSON ANDERSON Inspiration In 1965 Founders John and Susan Carlson opened Carlson Laboratories which quickly grew to offer the most complete line of natural-source vitamin E products in the world. Commitment Carlson uses recyclable packaging and energy-efficient equipment and facilities to produce its products which helps ensure a healthy environment for our children and for future generations. Quality Every Carlson product starts with quality raw materials and is tested throughout the entire production process. Development In 1980 the company introduced its Carlson for Kids product line which continues to grow to meet the health needs of the entire family. Transparency For decades Carlson has fully disclosed all ingredients on its product labels because the company believes Leadership In 1982 John and Susan began importing Norwegian cod liver oil and fish oil pioneering the fish oil market in the Dedication In 2010 the next generation of the Carlson family daughters Carilyn and Kirsten took leadership roles in the company continuing the company s mission to provide Carlson customers with the highest quality nutritional supplements. Award-Winning Products Our customers have helped Carlson win dozens of industry awards throughout the years including Superior Taste Best New Product Formula Best Supplement among others. Innovation Today Carlson offers more than 200 unique formulas designed with your family s unique nutritional needs in mind. 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 CAW Industries Inc. 2017 Company Profiles P.O. Box 4040 Rapid City SD 57709 Phone (605) 343-8100 (888) 379-4552 Fax (605) 343-0109 E-Mail john Website Year Founded 1973 The Willard Water Difference T he history of Willard Water began 40 years ago when John Willard PhD professor emeritus of chemistry had an inspiration that led to a miraculous discovery. While working on research about a highly-concentrated trace mineral water in his lab through the grace of God as he himself later recounted he decided to mix the water with another element he was working with. Through this stroke of genius or divine intervention Willard discovered a formula that changed water s molecular structure Knowing that he had to share this product with the world Willard called it Catalyst Altered Water because the newly-created product caused the formation of a patented catalyst that alters the structure of water making water behave in a manner that had not been reported in the literature as stated by Willard. As opposed to regular water Willard Water which the product was later renamed to boost the body s ability to perform a variety of functions including digestion nutrient assimilation and toxin removal. Willard Water helps the body break down food nutrients minerals and toxin particles more efficiently into even smaller pieces so the body can better process them easier. Even though this product sounds too good to be true this miraculous discovery has been backed by multiple studies conducted by reputable scientists and institutions all over the world including Purdue University the University of Washington the University of British Columbia the South Dakota School of Mines and Technology and many others. These studies have shown that Willard Water helps with digestion stimulates the absorption and effectiveness of antioxidants and increases the body s ability to absorb vitamins especially water-soluble vitamins such as those in the B Complex group. Forty years of research clearly illustrates that adding Willard Water to one s daily diet helps the body to maximize the effectiveness of vitamins antioxidants beverage. Users are advised to drink three to five 8-oz. glasses of diluted Willard Water per day for maximum effectiveness. Both Willard Water products are available in 8- 16- and 32-oz. sizes. Willard Water s parent company CAW Industries supports sales through a nationwide radio and print advertising campaign that reaches millions of potential customers each week. They also offer live demonstrations of Willard Water products and follow up with retailers (brochures studies etc.) to help to educate consumers about their products. and mineral supplements. Willard Water is great for customers who want to maximize the effectiveness of their supplements or are in need of enhancing their overall bioavailability. Willard Water also has a pH value of 12.3 and when diluted as directed permanently increases water pH by up to two points. Willard Water is sold in a concentrate form and customers can choose either the Willard Water CLEAR or the Willard Water DARK. The CLEAR Concentrate contains about double the patented catalyst than the DARK. The CLEAR concentrate must be diluted according to instructions to ensure maximum effectiveness. Users add one-fourth of a teaspoon of liquid Willard Water to 8 oz. of distilled filtered spring or tap water. It can also be added to smoothies tea juice or other non-carbonated liquids. The DARK concentrate contains about half the patented catalyst as the CLEAR. However the DARK also contains fossilized organics which include amino acids activated carbon and about two dozen readily available trace minerals. Just like the CLEAR concentrate the DARK must be diluted according to instructions. Three-fourths of a teaspoon is added to 8 oz. of non-carbonated Mission Statement The mission of CAW Industries Inc. stems from Dr. Willard s personal beliefs in one s responsibility to the greater good of all mankind. The company is committed to making a positive difference in the health and welfare of people all over the world. CAW Industries continually strives to find new ways to improve people s lives and it hopes to achieve these goals through research education and a commitment to conducting business with the highest standards of integrity professionalism and customer service. Key Executives John Willard III CEO Bret Tausan Vice President of Production Main Products Willard Water CLEAR Willard Water DARK FEBRUARY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 49 Daiwa Health Development 2017 Company Profiles 1411 W. 190th St. Ste. 375 Gardena CA 90248 Phone (866) 405-4810 Fax (877) 434-3644 Email info Website Improving the Health and Well-being of Mankind D aiwa Health Development Inc. (DHD) is the U.S. subsidiary of Daiwa Pharmaceutical Co. Ltd. The parent company based in Tokyo Japan has become a leading research and manufacturing company. Striving to create new value in the field of bioscience Daiwa focuses on the manufacturing and distribution of neutraceuticals functional foods and cosmetics. Founded in 1990 Daiwa Pharmaceutical provides products and distribution to 27 countries. While respecting the laws of nature Daiwa applies the latest scientific methods to prove the value and safety of natural materials and attaches great importance to traditional health care wisdom and practices. This open-minded approach has positioned Daiwa to develop further avenues of health-related products in a wide range of market segments. Daiwa draws on its core commitments to research product innovation and total quality management. In addition DHD is guided by its corporate mission to improve the health and well-being of mankind. Daiwa believes that the true happiness we seek comes when each one of us can enjoy a healthy active life. Such happiness is achieved through the good health of our fellow human beings as part of the natural environment in which we live as well as nature itself. A core neutraceutical from Daiwa is Rice Bran Arabinoxylan Compound (RBAC) formerly known as Biobran MGN-3 RBAC is a unique immune modulator derived from rice bran. Biobran MGN-3 has become the gold standard immune product worldwide for people with seriously compromised immune systems as well as those who are healthy but interested in maintaining immune health. RBAC is sold to U.S. retailers under the 50 VITAMIN RETAILER brand name of PeakImmune4. It is a dietary supplement for strengthening the immune response. Daiwa specializes in identifying and developing science-based innovative unique natural ingredients and compounds specifically formulated to promote optimal health and healing. Daiwa exclusively provides the following natural products research studies and other literature. Daiwa Krill Oil Daiwa Krill Oil is a super antioxidant composed of pure oil derived from Antarctic krill. Krill are plentiful tiny bright pink shrimp-like crustaceans. Krill oil is the only marine oil that includes a combination of three key substances the human body needs to function properly omega-3 essential fatty acids (EPA and DHA) phospholipids (an important component of the cell membranes) and antioxidants including astaxanthin (a potent carotenoid that gives krill its red-orange color). Krill oil provides the body s best source of omega-3 essential fatty acids. It is rich in phospholipid EPA and DHA providing greater bioavailability superior to fish and flax oils. Krill oil also delivers the fatty acids omegas 6 and 9 as well as vitamins A and E. Daiwa Krill are harvested responsibly. Daiwa Krill Oil Benefits Superior source of DHA and EPA omega-3s Greater bio-availability than fish oil Promotes heart joint and brain health Source of astaxanthin powerful antioxidant Relives discomfort from PMS Eases the transition into menopause No fishy aftertaste These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. PeakImmune4 PeakImmune4 is a dietary supplement derived from rice ban modified with an enzyme from Shiitake mushroom extract. The active ingredient is RBAC. The active ingredient in PeakImmune4 is shown in extensive scientific research to strengthen the immune system by increasing the activity and the count of the white blood cells the most important element of the immune response. Scientific studies confirm that RBAC will elevate the activity of the Natural Killer (NK) cells and will increase the count of the B T and helper cells as well as the macrophage and cytokines. PeakImmune4 is also shown to be an immune modulator and will not over-stimulate the immune system. PeakImmune4 s active ingredient is further proven to be safe non-toxic and will not interact with prescription medications. Visit or contact Daiwa Health Development info for scientific WWW.VITAMINRETAILER.COM FEBRUARY 2017 Natural Factors 2017 Company Profiles 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk Website Privilege & Passion requirements of the good manufacturing practices (GMP) of the FDA (U.S. Food and Drug Administration) as well as those set out by the Canadian government s Natural and Non-prescription Health Products Directorate (NNHPD). In addition our facilities have been certified by the Therapeutic Goods Administration of Australia (TGA) one of the most stringent guidelines for manufacturing dietary supplements in the world. contaminants. The ISURA seal of approval is your guarantee that Natural Factors products are non-GMO safe pure and potent. Commitment to Science One of the things that sets Natural Factors apart from others in the industry is the breadth of knowledge represented by the scientific experts that work for the company. Drawn from around the world and chosen for their unique training and background Natural Factors scientists and quality control specialists are recognized experts in their fields. oday Natural Factors is one of the largest manufacturers of nutritional products in North America. But the company s origins reach back to the 1950s and right from day one it has always been fully committed to making products right. T High-quality Products The company has a reputation for producing outstanding quality products. For more than five decades Natural Factors has been manufacturing a full line of high-quality dietary supplements that spans all health categories including brain heart joints sleep and stress. The company proudly partners with natural health stores throughout North America and have been staunchly committed to supporting the growth and development of this industry. Some of the top Natural Factors lines include Whole Earth & Sea VegiDay PGX CurcuminRich WomenSense Stress-Relax and BioSil. Reducing Our Footprint Natural Factors is working to reduce its footprint in all areas of our operations. The company s newest production facility in Monroe WA is LEED (Leadership in Energy and Environmental Design) Gold certified. Natural Factors has found ways to reduce waste and improve energy efficiency at both its offices and its manufacturing facilities and are working toward zero waste. A Very Special Place Natural Factors Farms is a very special tract of land covering more than 1 000 acres. This exquisite certified organic farmland gives Natural Factors complete control over securing the best quality raw materials possible. Literally control from seed selection to finished product. Few if any companies in the world can demonstrate such a degree of control over their operations. This farm has truly unique soil built up over millennia from repeated flooding that deposited a tremendous amount of organic matter onto the land. The incredible top soil is more than six feet deep in places Natural Factors makes sure to choose true species non-hybrid non-GMO (genetically modified organism) seeds and also have full control over the harvest. ISURA Third-party Product Verification and Certification Natural Factors chose ISURA to certify its products because it uses state-of-the-art equipment. ISURA also uses mass spectrometry to test for more than 400 pesticides solvents heavy metals and other Giving Back Natural Factors quietly does its part to make this world a better place. Whether it s supporting research and education making charitable donations or giving product to people in need Natural Factors gives back in many ways locally nationally and around the world. Big Enough to Do It Right The company has close to 700 000 square feet of space across nine locations in North America and believe it needs to be big enough to do it right. This means bringing as many processes inhouse as possible. Natural Factors is one of the only nutritional companies to have its own organic farms its own extraction encapsulation and production facilities its own labs and research facilities and a vast network of academic scientific and retail partners. The company is also one of the few branded manufacturers of nutraceuticals in North America to have our own soft gel encapsulation facility. Unsurpassed Quality Assurance Natural Factors facilities conform to all FEBRUARY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Natural Vitality 2017 Company Profiles 12112 Anderson Mill Rd. Austin TX 78726 Phone (800) 446-7462 info Websites Best Selling and Award Winning N atural Vitality is a purpose-driven international dietary supplement company known for its flagship product Natural Calm The Anti-Stress Drink which is the best-selling magnesium supplement year after year. Natural Vitality is the only brand with three SKUs in the top 10 and is the number one selling powdered line (SPINS). Here are the key points about the company s product line Multi-award-winning Natural Calm has been the best-selling magnesium supplement in the natural market for more than 11 years. Stressreducing Natural Calm supports heart and bone health better sleep and natural energy production to name just a few of its benefits. All of the delicious organic flavors are naturally sweetened vegan gluten free and certified nonGMO (genetically modified organism) and R.A.W. Natural Calm Plus Calcium balances a highly soluble and bioavailable form of calcium with Natural Calm as well as key vitamins and minerals for maximum benefit from the calcium without lowering vital magnesium levels or building up unabsorbed calcium in the body. Natural Calm Plus Calcium is Non-GMO Project Verified. Top-selling liquid multi with 24 organic fruits and veggies omega-3 EPA and DHA vitamins minerals Natural Calm magnesium calcium and quinoa plant protein. The delicious gluten- and GMO-free formula is organically fruity-splash flavored and the winner of multiple awards. Calmful Sleep includes nature s anti-stress mineral magnesium plus for extra sleep support Suntheanine (a premium form of the relaxing amino acid Ltheanine) calm-enhancing GABA (a non-protein amino acid) and melatonin. It is vegan gluten- and GMO-free. New Transdermal Magnesium Absorption Natural Calm Bath is a unique food-grade combination of premium Natural Calm magnesium and pristine Brazilian gourmet sea salt. It provides a relaxing and detoxifying bathtub spa treatment. Natural Calm Cream is laboratory tested and exclusively formulated by leading magnesium researcher Andrea Rosanoff PhD. Apply the non-greasy miracle cream to any area that is tense stiff inflamed or in pain. Osteo-Calm is an award-winning premium liquid complex of key bone-health cofactors featuring Natural Calm magnesium and calcium in an ideal 1 1 ratio 2 000 IU of vitamin D3 vitamin K2 plus other vitamins and ionic minerals for best calcium assimilation. It s vegetarian gluten- and GMO-free. This great-tasting liquid contains 24 certified organically grown veggies super fruits and fruits organic quinoa plant protein and organic aloe vera. The vegetarian glutenfree and non-GMO formula includes a tracemineral complex vitamins and other supportive nutrients. Also available as convenient 90count capsules as Whole Life Daily Multi. Plant-Sourced Minerals delivers a complex of more than 70 plant-based small-particle bioavailable life-sustaining trace minerals which are sourced from a prehistoric plant deposit called Senonian Vegetate. This vegetate is mineral-rich organic soil derived from plants and naturally protected from mineral depletion. PlantSourced Minerals is vegan glutenfree and verified non-GMO. Free Tools to Ignite Sellthrough Natural Vitality provides a variety of marketing support ranging from sample packs to beverage dispensers displays shelf talkers and literature. Visit NaturalVitality to view the entire catalog. Sustainable Lifestyle Healthier Planet A percentage of product sales goes toward our Calm Earth Project environmental action initiative which supports organic farming and environmental stewardship. Natural Vitality also publishes Calmful Living online journal which connects readers with calmful living via websites online newsletters and e-books. 52 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 North American Herb & Spice 2017 Company Profiles eet North American Herb and Spice (NAHS) the first to bring to the industry the therapeutic powers of wild oregano. NAHS is also the first to produce a full line of wild oregano oilbased supplements and the original company to do scientific studies in the health industry to demonstrate the oil s powers. This is not the only first for NAHS. The full list of innovations is as follows First to introduce a full line of wild chaga extracts including the original raw enzyme--rich supplements First to produce a vitamin A- and Drich wild fatty salmon oil which is completely unrefined and also a dense source of wild astaxanthin First to create truly raw wild greens and berry extracts for full body cleansing First to introduce raw wild p-73-fortified whole hemp CO2 extracts First to create multiple spice extracts based on scientific studies supporting toenail fungus health First to produce glycerin- and toxinfree spice oil toothpaste and mouthwash First to produce natural spice oilbased antiseptic spray proven by research to kill 99.99 percent of airborne and surface germs First to create natural edible effective herbal sprays for repelling biting insects First to produce a spice oil and spicebased bone activating system The first to produce a truly raw noncaramelized organic yacon syrup First to produce a two-shot drink based on wild chaga and wild extracts for mental alertness quickness of mind First to preserve the enzymes in raw greens raw chaga and raw berry extracts fully intact In addition NAHS is exclusively nonGMO (genetically modified organism) focusing on wild extracts. The company is also the only health food store source refusing to use the noxious magnesium stearate and the original company to be free of all artificial colorings coal tar vitamins GMO ascorbic acid unhealthy fillers and other undesirable ingredients. These products are manufactured in America and Canada. NAHS is a privately owned company not a sellout one of the few privately held companies remaining. P.O. Box 4885 Buffalo Grove IL 60089 Phone (847) 473-4700 (800) 243-5242 Fax (847) 473-4780 Website North American Herb and Spice--The First M NAHS is exclusively non-GMO (genetically modified organism) focusing on wild extracts. The company is also the only health food store source refusing to use the noxious magnesium stearate and the original company to be free of all artificial colorings coal tar vitamins GMO ascorbic acid unhealthy fillers and other undesirable ingredients. FEBRUARY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 53 NOW 2017 Company Profiles Corporate Office 244 Knollwood Dr. Bloomingdale IL 60108 Phone (630) 545-9098 (800) 999-8069 Fax (800) 886-1045 Email sales Website Founded 1968 Empowering People to Lead Healthier Lives OW s commitment to the natural products channel has been demonstrated since the company was founded by Elwood Richard in 1968. Still owned by the Richard family today the company sells more than 1 400 natural products including dietary and herbal supplements personal care products essential oils sports nutrition and foods. NOW products are distributed in 60 countries around the world and the company employs 1 500 people in North America. NOW is recognized for its commitment to quality and making good nutrition affordable and still adheres to its original mission To provide value in products and services that empower people to lead healthier lives. NOW operates a cutting-edge manufacturing facility in Bloomingdale IL a second manufacturing and distribution center in Sparks NV and a manufacturing facility in Ontario Canada. The inhouse labs and testing capabilities are second to none in the dietary supplements industry. NOW has augmented the company s outstanding testing capabilities with new equipment to verify the identity and purity of the company s key probiotic products. NOW recently installed the Dupont RiboPrinter System which uses DNA-fingerprinting technology to identify specific strains of bacteria as well as unknown microorganisms. While accuracy of DNA testing for herbal products is somewhat controversial in the industry its use in microbial testing is well established in sterile manufactur- N ing or food processing plants and in hospitals. DNA use in verifying probiotic strains is a newer application of the technology and NOW is the first dietary supplement brand to have this advanced quality capability in house. The company can now guarantee that the strain on the label is in the bottle. A special logo on the bottle will show that the probiotics have been verified. Steadfastly dedicated to the natural food retailer for more than 45 years NOW offers many services to help retailers build business including a comprehensive online training program and an array of free tools designed to help them be more successful. The online retailer training program NOW Product-ology is designed to create experts in the aisle. Retail staff can watch quick and informative training videos test their progress with quizzes and earn a completion certificate. The newest course Supplement Quality Safety & Regulation presents regulation cGMPs (current good manufacturing practices) and testing of dietary supplements to provide a thorough understanding of the industry. NOW s line of quality pet supplements developed under the guidance of renowned holistic veterinarian Barbara Royal DVM CVA offers products specifically tailored to address today s most common pet health concerns made with the same attention to quality as NOW s supplements for humans. NOW Pets has been certified by the National Animal Supplement Council (NASC). The NASC is an organization that works together with the FDA (U.S. Food and Drug Administration) and committed manufacturers of animal health supplements to improve the quality of animal health products. NOW has received many awards for its products domestic and international business growth employee programs and philanthropic and environmental initiatives. For nine years in a row NOW has been honored by the National Association for Business Resources as one of Chicagoland s 101 Best & Brightest Companies to Work For and has made the national list for four consecutive years. Association Memberships CRN NPA AHPA UNPA CFH ABC NPF With more than 1 400 products in its catalog including dietary supplements personal care products essential oils sports nutrition products and natural foods such as nuts and grains NOW remains an anchor of the health food channel. Product categories include Vitamins and minerals amino acids and free radical scavengers Heart metabolic immune and digestive support supplements Green foods fiber and herbs Joint comfort and joint structural support products Men s women s and children s specialty supplements Sports nutrition weight management and protein Personal care essential oils and facial care Mental fitness and cognitive support Omega-3 nutritional oils and EFAs Non-GMO foods gluten-free and allergy-friendly foods gourmet oils sweeteners Pet supplements 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Pharmachem Laboratories Inc. 2017 Company Profiles 265 Harrison Ave. Kearny NJ 07032 Phone (800) 526-0609 Fax (201) 246-8105 International Phone (201) 246-1000 (outside the U.S.) Email sales Website Custom Solutions ustom. The word forms the first two syllables of the word customer and it s what separates Pharmachem from other nutritional ingredient companies. The company develops custom solutions that meet the specialized needs of its customers. Pharmachem s customer-driven approach is the cornerstone of the company mantra-- We Make Ingredients Work Headquartered in Kearny NJ Pharmachem is a leading global contract manufacturer and supplier of high quality specialty ingredients and custom blends. The company also provides advanced ingredient processing services to the nutrition personal care and pet food industries. Since Pharmachem s founding in 1979 the company has achieved several certifications including NOP (National Organic Program)-certified organic processor status. The company operates NSF cGMP (current good manufacturing practice) certified facilities throughout North America to produce the purest ingredients in a variety of forms for specific applications. Kosher and halal certifications are available. The company also has AIB superior ratings and HACCP (hazard analysis and critical control points) programs in place. C beverage dietary supplements personal care and cosmetics and nutritious pet foods--Pharmachem can make it for you. At Pharmachem the company produces custom ingredient systems and consumer products with a just-in-time approach. Pharmachem manufactures products in a variety of forms from drink powders--to stick packs--to flexible packaging. The company supports new process development and optimization of ingredients from bench top through commercialization. Pharmachem will make your product competitive Quality Control (QC) QC demands are getting stricter and more precise and our experts remain at the forefront ultimately ensuring your product is completely safe and uncompromised. Pharmachem s (QC) unit is comprised of leading technical experts in quality control receiving analytical chemistry and microbiology. The company s experts deploy rigorous testing to ensure that all ingredients received in its laboratories meet specifications through every stage in production testing raw materials during processing and finished product testing. Pharmachem s QC Unit Keeps testing environment stable Ensures product purity integrity and efficacy Meets or exceeds all regulatory standards and safety requirements Enforces cGMP compliance with Chemistry Manufacturing and Control (CMC) process Manages risks and expedites your product to market. Ingredient Processing At Pharmachem the company offers ingredient processing services from farm to finished product. The company grows extracts granulates blends instantizes agglomerates synthesizes and crystallizes it. Imagine the possibilities Pharmachem does every day. Services Spray drying Spray chilling Extractions and fermentation Agglomeration Plating Encapsulation Particle sizing Purification Granulation Liquid to powder Powder to liquid Esterification New ingredient development Value added ingredients Specialty Ingredients Pharmachem admits it the company loves finding and marketing ingredients with powerful research that addresses the most widespread health concerns. Its branded ingredients are backed by solid science to ensure safety and efficacy. Pharmachem s ingredients are clinically proven cGMP certified U.S. made fully traceable and more. Here are summaries of ingredients that Pharmachem can make work for you. Phase 2 Carb Controller is the original and still number-one researched white kidney bean extract Phase 2 has more than a dozen clinical studies demonstrating clear Contract Manufacturing No matter the type of product--food and ability to help reduce the impact of starchy foods. Probiotical probiotics feature Microbac microencapsulation technology. The strains include high quality allergen-free probiotic strains as well as proprietary formulations for the dietary supplement nutraceutical functional food and beverage industries. Prenulin for natural glucose support is a patent-pending ingredient that functions effectively as a Sugar Blocker. Prenulin is a combination formula of L-arabinose and Pharmachem s patented FoodBound Chromium yeast or Chromax Chromium Picolinate from Nutrition 21. Lactium is a milk protein hydrolysate containing a bioactive peptide for stress management. Studies show it helps alleviate the symptoms of stress and synergistically promotes restful slumber. Celadrin is an all natural proprietary ingredient designed for joint health composed of esterified fatty acid carbons and other active synergists. Studies show it helps support mobility. Cran-Max is a clinically studied all natural whole fruit cranberry extract. Studies show it has powerful bacterial anti-adhesion properties supporting urinary tract healthy function. Reducol is clinically proven to significantly lower low-density lipoprotein (LDL) when consumed in different foods and dietary supplements. Further Pharmachem provides a wide array of specialty ingredients--vitamins minerals amino acids botanicals and nutritionals such as aloe vera and chia. Because the industry is more challenging in precision regulation and competition it becomes increasingly exciting to Pharmachem to meet these demands. Consumers trust the idea of self-support via dietary supplements and they are craving more. VITAMIN RETAILER 55 FEBRUARY 2017 WWW.VITAMINRETAILER.COM Protexin Inc. 2017 Company Profiles 1833 N.W. 79th Ave. Doral FL 33126 Phone (786) 310-7233 Email contact Website U.K. to the U.S. W ith an ongoing commitment to research and its own cGMP (current good manufacturing practice) accredited manufacturing facility Protexin is one of the U.K. s supplement industry s most established and trusted companies when it comes to probiotics and gut health. The company is experiencing rapid demand across the globe and exports to 40plus countries already. Extensive growth is also being seen from the U.S. market as more and more vitamin retailers are discovering their portfolio of products and are impressed by their extensive research. This has lead to Protexin opening a subsidiary in Miami to help cater for this accelerated USA growth. Word is spreading around vitamin retailers about the unique probiotic products in the Bio-Kult range said Lizzie Hardy director of marketing and communications. Having our own offices and warehouse facilities in Miami means we can support our partners in the U.S. more efficiently and above all maintain the exceptional level of customer service we are known for around the globe. MHRA cGMP standards so all our customers around the world can be confident that our products are the highest quality explained Janine Barlow head of new product development. Research Investment As a business Protexin invests a large amount into research working closely with leading universities hospitals and research centers around the world on a range of ongoing research programs. Recent research has been carried out confirming the effectiveness of Bio-Kult Infantis a product designed especially for babies and children. The study looked at the effects of probiotics on childhood constipation. The randomized controlled double-blind clinical trial published in the International Journal of Pediatrics concluded that there was evidence that the seven strain probiotic mixture used can help to improve stool frequency stool consistency abdominal pain and fecal incontinence in children with chronic constipation. In a another randomized controlled trial published in the Journal of Pediatrics and Child Health the seven bacterial strains within Bio-Kult Infantis were shown to significantly improve symptoms in infants suffering with colic. The researchers added that the study supports the case for larger trials to see whether probiotics can prevent infant colic. Protexin s investment in research is significant both in terms of finances but also time it is a long process from setting up the study design then working with the clinical research organizations then going through ethics and then the actual study. It is a long and detailed process it s a big commitment for us but we believe it is important to put a lot of resources into clinical trials said Barlow. Brand Portfolio The Bio-Kult line-up of products has grown in recent years and as well as the original 14-strain live bacteria product there is also Bio-Kult Cand a a live bacteria supplement with added grapefruit seed extract and garlic. When taken daily it can help strengthen the body s natural defenses against candida. Bio-Kult Pro-Cyan contains cranberry extract two specifically selected live bacteria strains and vitamin A which contributes to the normal function of the immune system and the maintenance of mucous membranes which can be found lining the urinary tract. The newest addition to the range is Bio-Kult Infantis an advanced multi-strain formula for babies and young children. Retailer Support Protexin shows a strong commitment to supporting its retailer partners. Extensive marketing strategies and point of sale support is available. Robust technical expertise to assist with training retail employees and their customers is also available. Education is key to our business said Hardy. We are committed to sharing the knowledge we have of the probiotic market. We are proud of our research programs and the uniqueness of our products and we want to share that with as many people as we can. Protexin has won the Queen s Award for International Trade in 2011 and again in 2016 and has been awarded a two-star rating award from Best Companies which is considered Outstanding. These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Protexin As a company Protexin s belief is that nature is an ideal source of effective health care solutions and that applied research and understanding can harness these solutions to the benefit of both humans and animals. We manufacture to pharmaceutical 56 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Scandinavian Formulas Inc. 2017 Company Profiles 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 453-2508 Email cpeklak Website High-quality Products Innovative Solutions & Exceptional Customer Service S candinavian Formulas Inc. with headquarters in Sellersville PA is divided into three divisions Chemicals & Ingredients Division Consumer Products Division Bulk Soft Gels Tablets and Capsules Division The company s mission is to supply high quality products and innovative solutions with an exceptional level of customer service. With more than 25 years experience Scandinavian Formulas has consistently offered the finest quality ingredients to the nutritional food pharmaceutical cosmetic and pet care industries as well as chemicals to various industrial markets. As the company s customers requirements are constantly changing Scandinavian Formulas continues to strive to meet their expectations. Since its inception Scandinavian Formulas has been manufacturing and supplying the highest quality nutraceutical and medical device products which address many common health and physical issues. More recently Scandinavian Formulas supplies finished bulk products in the form of soft gels tablets and capsules to the nutritional supplement industry. Put your trust in Scandinavian Formulas--the company is positive you will be 100 percent satisfied with the results you achieve. Bulk Soft Gels Tablets & Capsules Division Scandinavian Formulas provides the nutritional supplement industry with finished products--capsules tablets and soft gels. Each of these products is made using the finest raw materials the most advanced manufacturing processes and the strictest of quality controls. All products are manufactured in the United States under quality control experts at ultra-sophisticated facilities conveniently located throughout the country. Product consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas has a solid reputation for outstanding customer service from initial inquiry and order placement to final shipment and delivery. When health is at stake there can be no compromises. Consumer Products Division Scandinavian Formulas is committed to manufacturing and supplying the highest quality products possible with reliable on-time delivery and superior value for its customers. The company s products have been manufactured under strict quality control in state-of-the art facilities. Each product meets the highest standards for quality and performance. This consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas products address many common health and physical issues with the highest quality ingredients and carefully developed formulations. When health is at stake there can be no compromise--the company s valued customers expect only the best. Chemicals & Ingredients Division Scandinavian Formulas Chemicals & Ingredients Division is a privately held member of the global chemical market specializing in the sales and marketing of fine and specialty chemicals intermediates and botanicals. The company represents many foreign and domestic producers with a wide variety of capabilities in custom manufacturing for its chemical and ingredients customers. Scandinavian Formulas global sourcing capabilities enables it to meet and anticipate the needs of its customers and to offer purity consistency and reliability to its products. The company has the ability to provide flexible shipping worldwide in a timely manner. Scandinavian Formulas concentrates its efforts in the specialty markets where personalized service and catering to its customer s individual requirements and needs is expected. Scandinavian Formulas ambition is to provide quality products and services to the various industries it serves Biotechnology (Life Sciences) Diagnostic Health Foods Natural Medicines Food Feed Pharmaceuticals Sports Nutrition Veterinary Cosmetics Personal Care Scandinavian Formulas extensive product line offers a full range of items including but not limited to Amino acids Nutritional ingredients Lubricants Organic products Minerals Herbal products Oils Chemicals Hydrocarbons Extracts Marine oils Botanicals Scandinavian Formulas customers experience Easy ordering Quick delivery Product knowledge Friendly service Product availability Proven reliability VITAMIN RETAILER 57 FEBRUARY 2017 WWW.VITAMINRETAILER.COM Superior Source (Continental Vitamin Company) 2017 Company Profiles uperior Source MicroLingual tablets are recognized as the only true soft-molded instant release dietary supplements on the market today. The company s proprietary methods utilize Low Pressure Hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins minerals and herbal formulas to support your customer s health in every way. Many companies market products as fast dissolving yet they are still compressed tablets. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. Superior Source s soft molded MicroLingual tablets contain no excipients and rely on a small amount of acacia gum to hold them together. That results in a much more concentrated product. 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (323) 581-0176 (800) 421-6175 Fax (323) 589-6667 Email information Website Featuring Under-the-Tongue Technology S quick and direct absorption. Held under the tongue nutrients are absorbed directly into the body resulting in an immediate B-12 vitamin boost. This concept is vital for vitamin B-12 supplementation. What Sets Superior Source Product Apart From the Competition Superior Source is the only source of soft molded instant release tablets offering a diverse line of vitamins minerals and herbal formulas. The company s trade secret MicroLingual delivery system with its soft-molded tablets dissolve immediately resulting in quick and direct absorption. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. That ultimately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet. The company s MicroLingual delivery system is ideal for a wide range of health goals including heart health energy and stress support antioxidant support healthy blood glucose healthy sleep cycles women s and men s health as well as infant and children s health. There are clear advantages of administering nutrients via MicroLingual instant dissolve tablets. They offer improved bioavailability History Founder Ron Beckenfeld began distributing natural dietary products in 1969. The initial Superior Source product was its B12 1 000 mcg. Today the company continues to grow with more than 120 products now available. better and more rapid absorption of the nutrients. Superior Source MicroLingual Tablets literally small instant dissolve soft molded tablets have a different route of administration and after dissolving fast in your mouth are capable to diffuse into the blood through tissues under the tongue. When a chemical comes in contact with the mucous membrane beneath the tongue or buccal mucosa it diffuses through it. Because the connective tissue beneath the epithelium contains a profusion of capillaries the substance then diffuses into them and enters the venous circulation. In contrast substances absorbed in the intestines are subject to first pass metabolism in the liver before entering the general circulation. This is particularly of concern when considering vitamin B12 uptake as absorption from the gut can be problematic. In 1999 Continental Vitamin Company Inc. introduced No Shot B12 as the first MicroLingual Instant Release Soft-Molded tablets. The company now manufactures a full range of No Shot B12 products. The novel delivery system for vitamins and nutrients soon had a loyal following that found Superior Source MicroLingual tablets to be the fast efficient and healthy way to support their health. These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Ensure the Quality of its Products Superior Source s products are produced in a GMP (good manufacturing practice) certified (through NSF) 100 000-square-foot manufacturing facility the company s high standards have earned it the trust of the natural products community. Superior Source s proprietary methods involve using Low Pressure Hydromolecular (LPH) technology to create our unique instant dissolving tablets. MicroLingual Tablets are Perfect for B-12 Delivery Superior Source instant dissolve MicroLingual tablets dissolve immediately under the tongue resulting in 58 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Wakunaga of America Co. Ltd. 2017 Company Profiles 23501 Madero Mission Viejo CA 92691 Phone (949) 855-2776 (800) 421-2998 Fax (949) 458-2764 E-mail info Website Year Founded 1972 Wakunaga A Commitment to Research T he corporate philosophy of Wakunaga is a commitment to research and a mission to serve public health. With distribution in more than 50 countries worldwide it is Wakunaga s continuing mission to promote good health throughout the world. This mission is accomplished by providing products of the highest quality which are supported by truthful science and accompanied by helpful consumer information. The company has an outside and inside sales staff as well as two nutritionists available to answer retailer and consumer questions on a daily basis. Quality Assurance In Wakunaga s new state-of-the-art manufacturing facility the company uses stringent quality controls and follow current good manufacturing practices (cGMPs) which were established by the World Health Organization. Wakunaga is also certified by TGA and ISO 9001 the international quality standard management system which demonstrates the company s commitment to total quality assurance and results in products that are safe and effective. Wakunaga of America follows the same high quality standards to manufacture products which have been established by its parent company throughout 50 years of experience. Quality checks cover every aspect of the manufacturing process--from the organic cultivation of garlic through production packaging and distribution. Wakunaga is continually implementing innovations to its automated manufacturing as well as quality assurance testing. The quality assurance system Wakunaga has in place also applies to environmental protection as it is one of the company s primary responsibilities to protect the natural environment of the local community. Thus Wakunaga is always striving for the ultimate target of providing the finest product available on the market to its customers a product that ensures safety quality and efficacy. Research Wakunaga is a leader in the field of scientific research with now more than 750 peer-reviewed published papers on Kyolic Aged Garlic Extract s (AGE) ability to lower cholesterol slow plaque formation reduce stress and enhance immune health. A new Australian study has found that AGE significantly reduces blood pressure in adults with hypertension offering hope to those who don t respond well to prescription medications or would prefer a natural therapy. proven Kyolic to enhance immune function protect cells from free radical damage and support cholesterol and overall heart health. The production of Kyolic odorless AGE begins with garlic grown on Wakunaga farms under strictly controlled organic conditions without the use of chemical fertilizers herbicides or pesticides. Raw garlic is aged without heating up to 20 months in stainless-steel tanks. This unique aging process makes Kyolic up to 50 times richer in active beneficial compounds than raw garlic and is gentle on the stomach. This odor eliminating conversion process results in the truly odorless Kyolic AGE that contains safe stable bioavailable and beneficial compounds. Other products from Wakunaga include Kyo-Dophilus human-strain shelf-stable (no refrigeration needed) probiotics to restore balance and protect intestinal function. The probiotics are guaranteed stable at the time of consumption not at the time of manufacture. Also available is Kyo-Green powdered drink mix for energizing and alkalizing Harvest Blend & KyoChlorella for immune function and antioxidant activity. And finally Moducare plant sterols and sterolins to restore strengthen and balance the immune system. Key Personnel Products Wakunaga s main product is Kyolic for heart and immune health. Studies have FEBRUARY 2017 WWW.VITAMINRETAILER.COM Kazu Nomura President Michael Modjeski Vice President Jay Levy Director of Sales Masaki Matsushita Director of R&D VITAMIN RETAILER 59 Xlear Inc. 2017 Company Profiles ince the company was formed in 2000 Xlear Inc. (pronounced clear ) has been recognized as the leading manufacturer of xylitol-based products in North America. The company s goal is simple to provide simple cost-effective and healthy prevention helping people live healthy and fulfilling lives. Xlear Inc. is committed to providing the health benefits of xylitol to consumers with natural health-enhancing products based on the safety effectiveness and science of xylitol. From the beginning Xlear Inc. has been the industry leader providing the newest innovations in drug-free sinus care in the natural channels and now in the FDM channels. Xlear Inc. has also developed an oral care product line branded as Spry. It uses xylitol and other natural ingredients and is a category leader in natural channels. Xlear Inc. has a team of health care professionals who actively educate other professionals at more than 200 trade shows and hundreds of in-office trainings annually. 723 S. Auto Mall Dr. American Fork UT 84003 Phone (877) 599-5327 (801) 492-2100 Fax (801) 492-8011 Website Year Founded 2000 Facebook xylitol.experts Twitter XlearInc Helping People Live Healthy & Fulfilling Lives S official endorsements from various national and international dental associations. Xylitol works in a number of ways in the body. When included in a solution it effectively draws moisture to tissue surfaces helping to keep the nasal tissues moist and the airway open. It has also been shown in numerous studies to prevent bacteria from adhering to tissue. Without this adhesion the bacteria cannot thrive. Product Overview Xlear Inc. distributes Xlear a patented nasal spray with xylitol. In order to provide multiple delivery options for the xylitol saline solution Xlear Inc. also developed a neti pot nasal rinse and a kidfriendly nasal spray. Studies show that xylitol is effective in the upper airway helping reduce the risk of a variety of upper respiratory problems. Some studies have shown as much as a 90 percent reduction of ear infections when xylitol products are used. People have also experienced improvement with allergies and asthma with the use of Xlear. ENTs sleep specialists nurse practitioners and other professionals have all seen what Xlear can do and continue to recommend it to their patients. Xlear Inc. is also the maker of the Spry brand of products. Spry is designed to be the best Dental Defense System providing easy access to the dentist-recommended five exposures of xylitol a day. Xylitol Xylitol is a naturally occurring five-carbon polyol or sugar alcohol found in many natural sources and is produced in small amounts by the human body. For large productions it is derived from birch trees and corncobs. Xylitol has been used in foods since the 1960s and decades of clinical testing confirm that it is the best sweetener for teeth. The U.S. Food & Drug Administration has authorized the statement that regular use of xylitol may reduce the risk of tooth decay. Sugar-free chewing gums and candies made with xylitol have received The Spry brand consists of a full line of products including toothpaste gum oral rinse mints and even dry mouth spray and gel. Also included in the lineup are child-friendly toothpastes and oral care kits. All the products are natural and use xylitol to benefit the oral cavity. Numerous studies show that xylitol may reduce the risk of tooth decay. Because of its effectiveness in oral care xylitol has been highly used in the dental industry. The Spry products are dentist recommended and specifically made to help the consumer conveniently take care of her teeth. Xlear Inc. also distributes two natural sweeteners Lite&Sweet and XyloSweet. XyloSweet is pure xylitol which has no equal as a dietary sweetener or as a food additive. XyloSweet is as sweet as sugar has no aftertaste and contains 40 percent fewer calories than regular sugar. Lite&Sweet is a blend of erythritol and xylitol and has 75 percent fewer calories than sugar. Both are zero carbohydrate sweeteners. Key Personnel Nate Jones President & CEO Bill Robbs Vice President of Sales Bob Astleford Director of Operations Kent Frogley Vice President of Marketing Shad Slaughter Director of Influencer and Educational Marketing John Peterson Marketing Manager 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Pacific Resources International 2017 Company Profiles acific Resources International (PRI) has been established for more than three decades as an exclusive importer bringing the best of clean New Zealand (NZ) products to the U.S. Established in 1984 by founder David Noll the company continues to be a family-owned business. PRI was the first to introduce the now famous manuka honey in 1989 to the U.S. and still represents the same family-owned bee keepers that take pride in the quality of its all-natural 100 percent raw packed in NZ honey. PRI has the largest selection of high-quality manuka honey that is tested according to NZ government quality standards. Every jar has a batch number that corresponds with a COA (certificate of analysis) to show true activity. There is a strength to meet the needs of any consumer. Also items 1021 Mark Ave. Carpinteria CA 93013 Phone (805) 684-0624 Fax (805) 684-8624 Email info Website Bringing the Best of Clean New Zealand Products to the U.S. P include many manuka products for cough and cold gourmet candies and beauty soap and lotions. Manuka honey is known as the healing honey and is used around the world to help with digestive issues wound treatment and for the casual user to help keep their bodies defense system strong. Also available are several other great native NZ honeys. Other great products include naturally dried for 13 months by sun and wind Pacific Sea Salt harvested from the clean oceans around NZ. NZ is one of the few place left on the planet that has clean oceans that allows the salt to naturally dry in the time test way for 13 months to produce a unrefined salt containing all the natural trace elements that a healthy body requires. The perfect balance of trace elements matches the same combination and pH as your blood tears and the fluid that you live in for the first nine months of your life. Other so called sea salts only contain sodium chloride that is extract from unclean oceans by pasteurizing the water and quick drying that removes impurities and the essential trace elements. Sodium chloride in this form is not good for maintaining a healthy body and can harm the body s defenses. Go to pacificresources for info about this advertiser FEBRUARY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 61 Redd Remedies 2017 Company Profiles 211 S. Quincy Ave. Bradley IL 60915 Phone (888) 453-5058 Fax (815) 614-2084 Website Bringing The Body Back Into Balance R edd Remedies continues to formulate unique products that are easy to use and effective in bringing the body back into balance. The company s new award-winning Curcumin C3 Chewable Curcumin T4 Chewable and Gouch Tart Cherry Liquid are perfect examples of our commitment to listen to the voice of its consumers and respond to what they need today. In addition this year Redd Remedies is focused on providing quality education to one of its greatest assets its retail partners. The company s new REDD ED Global Knowledge Program showcases its products one by one in short videos that outline the ingredients used in the formula and explain how the formula works to provide fast-acting support and nourish the body back into balance. Complete the short quizzes that follow each video and you re on your way to earning free rewards and discounts up to 60 percent off personal orders. For a deeper understanding the company offers 30minute monthly webinar trainings with its lead formulator. And don t worry if you miss the live webinar you can access it in the company s archives any time. Registration for REDD ED and webinar trainings is easy Simply go to to sign up. Any questions Redd Remedies will help. Call (888) 453-5058 and speak to one of the company s helpful and friendly customer service associates. REDD ED Global Knowledge Program--Prepare to be amazed Redd Remedies Categories of Products Body Structure Curcumin C3 Reduct Chewable Curcumin T4 capsules and chewables Joint Health Bone Health Nerve Shield Muscle Ease Gouch Gouch Liquid Brain Body Connection Brain Awakening At Ease At Ease PM In Joy Crave Stop Thyroid Strong True Energy True Energy Aromatherapy Travel Diffuser Sinus & Respiratory Adult Sinus SinuZyme Children s Sinus Sinus Support Aromatherapy Travel Diffuser Throat & Bronchial Syrups Throat Drops Lung Care Lung Care Aromatherapy Travel Diffuser Cardiovascular Heart Strong 120 80 Care Cholesterol D-fense Circulation VA Go to reddremedies for info about this advertiser 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights April May June July August 3 10 17 ad closing 4 4 17 ad closing 5 3 17 ad closing 6 7 17 ad closing 7 3 17 ad closing Sports Nutrition Pet Health Vision Health Science of Supplements--Summer Issue Men s Health Vity Awards Issue Pain & Inflammation Product Sales Training for Retailers Probiotics 2017 Retailer of the Year Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP MCT Oil ARLINGTON HEIGHTS IL--Medium-chain triglycerides (MCTs) are healthy fatty acids naturally found in coconut and palm oils. They are one of the cleanest sources for supplying fuel to our bodies naturally supporting energy production. MCT Oil also supports fat metabolism brain health and overall wellness. Each Carlson MCT Oil soft gel provides 1 000 mg of concentrated MCT oil composed of 95 percent caprylic and capric acids. The retail price for 60 soft gels is 13.90 while 120 soft gels are 24.90. Reawaken your energy with Carlson MCT Oil--no blender or stirring required. For more information call (888) 234-5656 or visit BosMed Respiratory Support GREEN BAY WI--EuroPharma Terry Naturally s BosMed Respiratory Support provides strong herbal ingredients for healthy bronchial lung and sinus function. This unique combination of botanicals works with the body s own pathways and immune system responses to support healthy lung function without drowsiness or jitters. BosPure Boswellia works through unique pathways in the body. BosMed Respiratory Support provides an advanced form of boswellia that can support your respiratory health in ways that many other forms of boswellia cannot. Ravintsara is a long-trusted botanical ingredient from Madagascar supports immune system health and clear open bronchial airways. Myrtle supports clear bronchial function and the body s own immune system response. Thyme a favorite traditional herb for generations supports clear bronchial passages and strong overall immune health. The retail price for a bottle of 60 soft gels is 42.95. For more information call (866) 598-5487 or visit HEMP OIL 3% CBD CBDA PANAMA CITY BEACH FL--One hundred percent natural Hemp Oil by CARUN PHARMACY s.r.o. is enriched with 300 mg of CBD and CBDA extracted via cold-pressing from hemp gown in European Protected Landscape Areas without the use of pesticides or herbicides. To use shake well place five drops under the tongue twice daily and wait 60 seconds before swallowing. The product contains trace amounts of other cannabinoids such as CBC CBG and CBN. No synthetic chemicals are used to extract cleanse or manufacture this product. Each 10-ml bottle has an MSRP of 59.99. For more information call (850) 775-4913. HFACTOR NEW YORK NY--Introducing HFACTOR (by HyEdge Inc.)--the functional brand poised to start a hydrogen-hydration movement in the market. HFACTOR s water is sourced and packaged in the U.S. and utilizes a patent-pending chemical-free and magnesium-free process to infuse hydrogen--the super element documented to offer multiple anti-inflammatory and antioxidant benefits--into pure water for refreshing functional hydration. An award winning environment healthfriendly and ergonomic pouch keeps the hydrogen benefit potent pure and super-portable. HFACTOR--the new way to water. Each 11-oz. pouch has an MSRP of 2.99. For more information call (888) 501-0908 or visit Cinnamon 6 CARSON CITY NV--A supplement that harnesses cinnamon s powerful ability to assist the body in regulating glucose Cinnamon 6 by Coral LLC delivers calcium from abovesea EcoSafe coral chromium colynicotinate and a proprietary blend of cinnamon extract and powder Gymnema sylvestre American ginseng nopal cactus bitter melon and renugreek--a centuries-old combination known for its powerful health effects. Cinnamon itself has been used medicinally for 4 000 years most notably in regulating glucose though its benefits are broad and many. A bottle of 243 vegetable capsules is priced at 49.95. For more information call (800) 882-9577 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. CurcuminRich Optimizers MONROE WA--Natural Factors introduces four new supercharged CurcuminRich Optimizers. Memory Optimizer (60 vcap 49.95) Joint Optimizer (60 vcap 34.95) Cardio Optimizer (60 soft gels 34.95) and Whole Body Optimizer (60 soft gels 34.95) synergistically blend Theracurmin with other key nutrients and herbs. Theracurmin has more double-blind clinical trials than any other curcumin product and unlocks the power of curcumin by utilizing advanced techniques to reduce curcumin s particle size. For more information call (877) 551-2179 or visit FitTrim AUSTIN TX--Patented and clinically studied support your diet goals with FitTrim featuring CardiaSlim. Supported by three randomized double-blind placebo-controlled studies Genesis Today s CardiaSlim is a naturally derived patented ingredient shown to synergistically support both weight management and cardiovascular health. Stimulant-free and vegetarian FitTrim provides the recommended 800 mg of CardiaSlim per day. A 60-ct. bottle is valued at 24.99. For more information call (800) 916-6642 or visit 64 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Better Body HENDERSON NV--Hyperbiotics Better Body is the first-of-its-kind weight support formula that includes six premium probiotic strains shown to promote healthy digestion metabolism and energy levels along with white kidney bean extract to minimize the impact of consumed carbohydrates and Orafti P95 Prebiotics to feed the healthy bacteria in the gut. Thanks to the patented BIOtract delivery process the probiotic organisms are released in the body over an eight- to 10-hour period so they can survive stomach acids and reach the intestinal tract alive Better Body is 15 times more effective than standard capsules or powders. Better Body does not contain any strains that are not resident to the human gut like soil based organisms (SBOs) or active yeasts. With its patented LiveBac manufacturing process Better Body includes a guaranteed shelf life of 18 months from the date of manufacture without refrigeration. Hyperbiotics formulas are vegetarian non-GMO and free of lactose gluten and sugar. There is also no soy iron nuts artificial flavors artificial colors or preservatives. Sixty tablets are valued at 35. For more information call (800) 711-5958 or visit StressRX TULSA OK--StressRX (by Unhealthy Anonymous Inc.) offers the body immediate help for stress management. It is the ideal solution to provide the body with what it needs when it needs it for a balanced and stress-free lifestyle. Without disrupting normal biological functions StressRX manages and adapts to the body s response to stress as it changes throughout the day. From external stresses such as harmful chemicals polluted air and poor food choices to internal stresses such as anxiety brain fog and fatigue the company s adaptogens provide what the body needs when it needs it. StressRX uses only the finest grades of herbs and natural ingredients that are time-tested safe and adaptogenic in nature without harmful side effects. Third-party laboratories repeatedly test each product to ensure the safest and highest quality available. Each 60-capsule bottle is valued at 37.99. For more information call (918) 521-2777 or visit Sol Good Bars WASHINGTON UT--Sol Good Protein Bars are Sunwarrior s very first bar product that will be launching nationwide. Sol Good Protein Bars are USDA Certified Organic soy- and gluten free non-GMO dairy free and vegan. Available in four flavors Cinnamon Roll Salted Caramel Blueberry Blast and Coconut Cashew ( 2.99 per bar 35.97 for a 12-bar tray) each flavor is between 17 and 19 grams of protein and under 255 calories per bar. Sol Good Protein Bars are made with quality plant-based protein and a variety of super foods including whole grain brown rice yellow peas quinoa and sunflower butter. For more information call (888) 540-3667 or visit Calmful Sleep AUSTIN TX--While original Natural Calm promotes sleep through natural relaxation Calmful Sleep was developed specifically for extra sleep support. Calmful Sleep is a delicious nutrient sleep formula with an organic wildberry flavor. Along with Natural Calm it features rest-promoting magnesium glycinate Suntheanine (a patented premium form of the relaxing amino acid L-theanine) calm-enhancing GABA (a non-protein amino acid) and melatonin which helps the body ease into restful sleep. The retail price for a 4-oz. bottle is 17.50. For more information call (800) 446-7462 or visit Sport Oxylent-Lemon Lime Flavor WATSONVILLE CA--Sport Oxylent (by Vitalah) was recently recognized with two industry awards a 2016 Vity Award from Vitamin Retailer magazine and a 2016 Supplement Award from Delicious Living. Why Sport Oxylent offers experienced athletes and dabbling weekend warriors alike unprecedented support before during and after their workouts from a unique panel of ingredients Creatine MagnaPower Sustamine citrulline malate electrolytes antioxidants vitamins C and D and a host of powerful Albion minerals. The result includes sustained energy and stamina less fatigue and muscle breakdown reduced time and energy needed for recovery enhanced muscle strength and repair replenished glycogen energy stores and electrolytes and metabolism and weight management support. A canister of 30 servings (7.8 oz.) has an MSRP of 39.95. For more information call (877) OXYLENT or visit VITAMIN RETAILER 65 Phenom Nutrition Young Athlete WELLINGTON FL--According to the company it is the world s best nutritional shake for kids. Kids play more sports today than ever before but there has never been a 100 percent natural protein shake that is nutritionally correct for children until now. Phenom Nutrition LLC s Young Athlete is a 2 1 protein to carb ratio. Protein is sourced from grass-fed cattle utilizing a blend of whey isolate and casein triple cold filtered. A 2-lb. container costs 42.95 which is 30 servings worth. Carbs are non-GMO sweet potatoes and whole grain brown rice. The shake is sweetened with monk fruit and stevia leaf. It contains all-natural flavors colors and sweeteners and it tastes great. For more information call (954) 340-3340 or visit FEBRUARY 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS Over EZ FORT LAUDERDALE FL & TORONTO CANADA--Over EZ from EZ Lifestyle Inc. is a brand new all-natural hangover prevention product that you can take before or during alcohol consumption. Unlike other products on the market which require multiple doses of supplements that only work when taken over a period of time only one Over EZ capsule is needed to prevent a hangover. Its unique and exclusive Two Pellets Phase technology neutralizes the body s reaction to acetaldehyde (the toxins that make us feel hungover) by stimulating and producing the enzymes that protect your liver. It is available as a one-pack (12 capsules 60) two-pack (24 capsules 120) and a three-pack (36 capsules 150). For more information call (855) 9-OVER-EZ or visit Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP The Well Life How to Use Structure Sweetness and Space to Create Balance Happiness and Peace The secret to living an exceptional life--with fulfilling work and leisure meaningful relationships and time for oneself--is finding balance. Briana and Dr. Peter Borten have the strategies you need to achieve this all-important balance in your life even in the face of chaos. The Bortens focus on three fundamental principles of a satisfying life 1. Sweetness--learn the importance of feeding your life body and soul. 2. Structure--find out how intelligent structure can give you more spontaneity and freedom and liberate you from an excessively busy existence. 3. Space--carve out purposeful space which allows for perspective--an understanding of the big picture and your place in it. By adding and maintaining sweetness structure and space to your life you will be able to let go of the stress and tension that gets in the way of being happy authentic and fully present living The Well Life. Author Briana Borten Dr. Peter Borten Pages 288 Price 15.99 (paperback) Publisher Adams Media Contact Bethany Carland-Adams (508) 427-6726 Holistic Health for Adolescents How Yoga Aromatherapy Teas and More Can Help You Get and Stay Well Stress fatigue depression sleeping problems issues with focus and concentration headaches substance abuse--these are all common problems that teenagers deal with. We have long been acquainted with the conventional treatments of therapy and prescription medications. It turns out there are also many complementary and alternative therapies available that have evidence-based track records of success. This book presents therapies based around the five senses including acupressure aromatherapy yoga and sound music therapy to help teens with their mental health. Each chapter reviews the signs and symptoms of a problem and presents detailed treatment protocols and therapies. This all-inclusive book is one-stop shopping for teens and parents looking for new synergistic and different ways to handle life s problems. As both a trained medical doctor on the faculty at Harvard Medical School and a noted complementary and alternative medicine specialist Nada Milosavljevic brings a rich background of experience to this book. Author Nada Milosavljevic MD JD Pages 288 Price 21.95 (paperback) Publisher W. W. Norton & Company Contact Kristin Canders (207) 974-7744 ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Carlson Laboratories Inc. Continental Vitamin Company Daiwa Health Development Dr. Willard s Natural Factors Natural Factors Natural Factors Natural Factors Natural Vitality WellNext LLC Nordic Naturals North American Herb & Spice Now Foods Pacific Resources Pharmachem Labs (Celadrin) Pharmachem Labs (Cranmax) Protexin Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Xlear Inc. PAGE C4 11 9 13 19 17 21 27 35 15 7 C2 C3 61 43 39 23 62 5 1 3 PHONE (281) 240-3332 (847) 255-1600 (800) 421-6175 (877) 434-3633 (605) 343-8100 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 446-7462 (800) 662-2544 (800) 243-5242 (888) 669-3663 (805) 684-0624 (519) 467-2071 (519) 467-2071 (800) 899-3413 (888) 453-5058 (800) 688-2276 (949) 855-2776 (877) 599-5327 WEB bluebonnet carlson cvc daiwa drwillards naturalfactors naturalfactors naturalfactors naturalfactors naturalvitality nordicnaturals nahs nowfoods pacificresources pharmachem pharmachem probioticsinternational reddremedies scandinavian wakunaga xlear INDUSTRYEVENTS March 8-12 2017 Natural Products Expo West Anaheim Convention Center Anaheim CA (866) 458-4935 April 18-20 2017 Ingredient Marketplace Orlando World Center Marriott Orlando FL FEBRUARY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 Back Talk THIS MONTH Murray Grossan MD is a board-certified otolaryngologist and head and neck surgeon at Cedars-Sinai Medical Center in Los Angeles CA. Well known for his innovations in sinus and allergy therapy Grossan is the founder of Hydro Med Inc. that markets the Hydro Pulse nasal-sinus irrigator which Time magazine called the Invention of the Year in 2000. He discovered the HydroPulse as a natural treatment for allergy and sinus problems for pilots and divers who are not permitted to take antibiotics while on duty. Grossan has talked about his whole body approach for resolving allergy and sinus conditions on radio and television and in peer-reviewed medical journals and other publications. Here he discusses The Whole Body Approach to Allergy and Sinus Health his seventh and most recent book. WITH SHARI BARBANEL develop good immune responses for example the child never ate from the floor didn t have a dog etc. have a higher incidence of allergies. If you withhold antibiotics when the child has a simple cold you allow that child to develop normal immunity. toast before you get out of bed. Question How can stress and sleep (or a lack of it) affect a person s allergies Answer Stress floods the body with the wrong chemicals and makes any condition worse especially allergy. Poor sleep causes fatigue. When the body is fatigued it has less energy for the allergy task. Question What can people do to help control their allergy symptoms Answer It is most important to Murray Grossan MD ENT-otolaryngologist Phone (310) 275-8738 drgrossan understand that allergy is all about arithmetic. Here are the factors that add up for allergy Pollen Fatigue Stress Cleaning sprays Dust Perfume odors Bedroom dust Auto diesel fumes When the arithmetic of above factors is a 10 then one has allergy symptoms. For example on days when pollen is a two and if you add perfumed lipstick--a three bedroom dust a three lack of sleep a three this would total 11 which would result in allergy symptoms. On the days the pollen is a two if you don t wear perfumed lipstick then you won t have allergy symptoms. Another factor in allergy is that during allergy season your thermostat is crooked. Instead of warming up normally with temperature changes you sneeze and hack. This does warm your body but it can start a cascade that can last all day. Therefore the temperature change of a warm bed to a cold floor often starts a cascade of sneezing and hacking you avoid this with breakfast in bed--hot tea with a cookie or Question What are some tips you share with patients regarding allergies and how to approach them Answer Keep an allergy diary. Every time you eat raw fish do you get an allergy Your local paper may have a pollen calendar or go to and observe your symptoms as per the pollen count. Know where to go for allergy relief usually the higher elevations are best and so is the seashore. Never get chilled--always carry a jacket for in and out of air conditioning. Hot tea is good iced drinks make allergy worse. When allergy is bad avoid fresh foods eat only cooked foods or canned. Breakfast in bed for allergy hot tea before getting out of bed--can be a thermos or a plug-in. Allergy does not cause sinus disease. But at the end of a bad allergy the nasal cilia that move bacteria out of the nose are exhausted the bacteria remain in place and multiply. Tea lemon and honey humming and pulsed irrigation are all done to restore good cilia movement. What was your motivation for writing The Whole Body Approach to Allergy and Sinus Health Question Answer It is evident that a single pill is not sufficient for allergy sinus relief. It is essential to treat the whole patient reduce stress improve immune system better sleep-- include the brain to aid the therapy. Why do some people develop allergies Question Answer In some cases the mother and father have asthma and then the child inherits a sensitivity. For others it is a matter of failing to develop proper immune responses. For example children brought up on antibiotics every time they sneeze have a much higher incidence of asthma. Children who have failed to normally 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2017 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser