This Digital Edition requires Flash 9.0.115 or above to activate some rich media components.

Please click the following link to download and install: Get Adobe Flash player
When you are finished installing, please return to this window and PRESS F5 to view this edition.

Description: In This Issue: Gut Instincts, Healthy Skin, Stress & Anxiety, and Local Advertising

Don t miss a single issue of VR in 2017...go online to renew your free subscription today March17 VI S BO EXP IT OT O W US H E AT 1 ST 40 4 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS MARCH17 VOLUME 24 NUMBER 3 28 38 48 77 Features 28 Gut Instincts Modern lifestyle factors act like warriors assaulting our digestive systems and create a host of issues. Here s how to help your customers defend their GI woes. Gluten-free and Allergyfriendly Bonus Spring Edition 56 60 64 66 Special Report Product Focus ACG Update -- NEW COLUMN New Products 38 Skin Care s Natural Defense While unhealthy skin care lotions and nostrums abound this panel of industry experts remind us why natural skin care is booming and what it can offer your customers. 48 Stress Solutions A vast array of products in the stress and anxiety market give retailers a multitude of options to help ease the stressors of modern life for both children and adults. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 3 March 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 24 70 Off the Cuff Retail Fundamentals Sports Nutrition 72 74 78 Product Spotlight Supplement Science Natural Medicine Departments 8 10 16 22 80 Hot Sellers Industry News Association News Research Update Expo West Booth Preview 84 84 85 87 87 88 Off the Press Classified Ad New Products Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to xlear for info about this advertiser OFFTHECUFF Complexities of Curcumin n January the Journal of Medicinal Chemistry published an article titled The Essential Medicinal Chemistry of Curcumin Miniperspective. The authors offer an overview on the clinical trials and drug development effort regarding curcumin and state a number of conclusions and opinions they draw based on their personal interpretation of previous research. The article drew plenty of attention as curcumin products have become an important supplement for many people in the U.S. and around the world. As for myself I often reach for curcumin supplements for pain and inflammation and find the botanical to be very beneficial. As we so often see the media reacted to the study with only a superficial understanding of this scientific article which has led to confusion and misinformation. I contacted Ajay Goel PhD for some clarification. He is professor and the director of Translational Genomics and Oncology and the director of the Center for Gastrointestinal Research at the Baylor Scott & White Research Institute Baylor University Medical Center in Dallas TX. He is also one of the top scientists in the world investigating botanical interventions. Regarding claims Goel noted The authors state This miniperspective will not attempt to address the potential therapeutic effects of even more complex turmeric extracts or preparations thereof but instead focuses on the reported utility of the chemical structure of the major constituent of these extracts curcumin. Goel said that many people are confused by this and have taken the claims more generally to mean that all curcumin is ineffective. Goel also noted that some of the statements in the article are indeed true Curcumin is hard to absorb Curcumin is not very stable Curcumin is not very water soluble There are a multitude of curcumin raw materials and they can differ significantly. I That is why it is important to use a consistent high quality enhanced absorption curcumin preparation that has been proven in multiple human clinical trials Goel explained. Absorption safety and efficacy should be demonstrated in peer-reviewed journals. Goel also pointed out that some of the authors statements are questionable In-vitro results (meaning tests outside a living system) are not borne out in in-vivo (meaning living systems) results. No double-blinded placebo-controlled clinical trial of curcumin has been successful. This is puzzling indeed Goel said. The authors do not indicate if they mean synthetically isolated curcumin as a curcuminoid or full-spectrum natural curcumin. If they are referring to curcumin as a family of compounds which most people do it is not true. In the electronic database of the National Institutes of Health (NIH) available at there are well over 9 000 published studies on curcumin and if you just look at human double-blind placebo controlled trials there are more than 80--the vast majority of which use enhanced absorption curcumin. One of the stated reasons for the article Goel said was to explore the likelihood of curcumin as a drug candidate with the initial conclusion being that curcumin is not a good candidate as there is not a straightforward way to create an analog for a specific therapeutic effect. It is my opinion that curcumin cannot be reduced to a few chemical structures that behave in a singular fashion he concluded. There is a vast array of physical targets that are touched by the natural compounds in curcumin that cannot be duplicated by a synthetic drug. My own scientific research and the research of other esteemed scientists around the world has confirmed that curcumin is a powerful and clinically documented intervention that has provided health benefits to hundreds of thousands of people around the world. With that I have no doubt curcumin s momentum will continue. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel Gluten-free ShariB Section Editor Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Mark Becker James Gormley Terry Lemerond Karen Morse Michael Murray ND Tricia Ryan BA. BSC MBA Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to scandinavian for info about this advertiser Go to gardenoflife for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Bone broth is great for healing the gut and Ancient Nutrition has provided a quality bone broth powder that is easy to incorporate into a variety of foods store and take on the go. --Christine Klement Co-owner Good Health Market NORTHEAST SOUTHEAST THE MUSTARD SEED NATURAL MARKET Watertown NY VITAMIN MINERAL SUPPLEMENT Vitamin D3 by Garden of Life SPECIALTY SUPPLEMENT Curamin Extra Strength by EuroPharma Terry Naturally HERBS BOTANTICALS Ashwagandha by Himalaya Herbal Healthcare FUNCTIONAL FOOD BEVERAGE Bone Broth by Ancient Nutrition PERSONAL CARE Magnesium Lotion by Life-flo HOT PRODUCT OF THE MONTH Charcoal Toothpaste by My Magic Mud JUICES WILD Buford GA VITAMIN MINERAL SUPPLEMENT Etherium Gold by Harmonic Innerprizes SPECIALTY SUPPLEMENT RX Gold Sexual Enhancement for Men and Women by Natural Living International HERBS BOTANTICALS Herbal AloeForce Products by Herbal Answers FUNCTIONAL FOOD BEVERAGE Jun by Cultured Traditions PERSONAL CARE MagneSport Oil Roll On by Mg12 HOT PRODUCT OF THE MONTH Entire Line by Apricot Power MIDWEST CENTRAL BETSY S HEALTH FOODS Houston TX VITAMIN MINERAL SUPPLEMENT Perfect Energy by New Chapter SPECIALTY SUPPLEMENT Revitalizing Sleep Formula by Enzymatic Therapy HERBS BOTANTICALS Skinny Garcinia by Bluebonnet Nutrition FUNCTIONAL FOOD BEVERAGE Protein Shake Ready-toDrink by PlantFusion PERSONAL CARE Honeydew Body Butter by Deep Steep HOT PRODUCT OF THE MONTH Zyflamend by New Chapter SUSAN S NATURAL WORLD Cincinnatti OH VITAMIN MINERAL SUPPLEMENT mykind Organics Multis by Garden of Life SPECIALTY SUPPLEMENT Probiotics by Garden of Life HERBS BOTANTICALS Curamin by EuroPharma Terry Naturally FUNCTIONAL FOOD BEVERAGE Beet Kvass by Fab Ferments PERSONAL CARE Skin Care Line by derma e HOT PRODUCT OF THE MONTH Curamin by EuroPharma Terry Naturally NORTHWEST WEST GOOD HEALTH MARKET Sheridan WY VITAMIN MINERAL SUPPLEMENT Vitamin D3 (5 000 IU) by NOW SPECIALTY SUPPLEMENT Sambucus by Nature s Way HERBS BOTANTICALS Turmeric One Daily by Solaray FUNCTIONAL FOOD BEVERAGE Beet Juice by Biotta PERSONAL CARE Deodorant by Schmidt s HOT PRODUCT OF THE MONTH Turmeric Bone Broth by Ancient Nutrition RINZAI S MARKET Sedona AZ VITAMIN MINERAL SUPPLEMENT Men & Women s Multi by Sun Warrior SPECIALTY SUPPLEMENT Zymitol by Generation Plus HERBS BOTANTICALS Cold Flu 3 by Rinzai s Market FUNCTIONAL FOOD BEVERAGE Local Bee Pollen PERSONAL CARE Pack Your Bags They re Leaving Undereye Cream by Simply Divine Botanicals HOT PRODUCT OF THE MONTH Unproductive Cough Formula by Rinzai s Market Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to nordicnaturals for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Enzymedica and Dr. Michael Murray Join Forces nzymedica Inc. (Florida) announced that Dr. Michael Murray author of more than 30 books including The Encyclopedia of Natural Medicine longtime Vitamin Retailer magazine columnist and an individual who has been recently named The Voice of Natural Medicine by Nutrition Business Journal has joined the company as chief science officer. According to Scott Sensenbrenner CEO Dr. Murray is a true icon in the natural health movement and brings tremendous credibility experience and passion to our company. Murray will be critical to driving new innovations in product development for Enzymedica as well as leading research efforts to create next generation formulas that will be groundbreaking for E with the Roskamp Institute the industry according to the gives it the resources and company. expertise critical for providing In addition to his role with innovative science-based Enzymedica Murray will be natural products furthering its working closely with the contribution to digestive Roskamp Institute in Sarasota health. This close partnership FL. This non-profit is further demonstrated by organization is performing MICHAEL MURRAY Sensenbrenner who serves on cutting edge research for the Board of Directors of the organizations like the National Institutes of Health (NIH) Department of Roskamp Institute. I am thrilled to be part of the team Defense (DOD) and the European Union at both Enzymedica and the Rosskamp (EU). Roskamp is renowned for their Institute. It is a dream come true said team s research on Alzheimer s disease Murray. Gulf War Illness and other complex Sensenbrenner and Murray previously diseases. Murray and the Institute will be developing better answers for improving worked together in the 1990s at Enzymatic Therapy which was later brain health the human microbiome acquired by the German company Dr. and digestion. Wilmarr Schwabe Pharmaceuticals. Enzymedica s strategic relationship Trace Minerals Research Launches Redesigned Website race Minerals Research (TMR Utah) a provider of trace mineral based supplements for more than 40 years announced that it has launched its redesigned website that boasts a modernized look with more content easier navigation and improved functionality that is also mobile responsive. The purpose for the redesign was to provide consumers and retailers a more comprehensive understanding of the company its products and how TMR s products can effectively help supplement the diet for improved health and wellness. We are very pleased with the redesigned look feel and functionality of our new website said Matt Kilts managing partner of TMR. We want everyone who visits our website-- whether from a desktop or mobile device--to have a rich experience and a good understanding of who we are as a company and the purpose of our products. We ve made it easier to find and research our vast product line watch our newest educational and product videos read about our brand ambassadors and much more. With mobile device usage increasing daily one of the key design elements of TMR s new website is that it is responsive no matter what device is T BioGaia s Probiotic to be Launched in Thailand ioGaia (Sweden) has signed an exclusive agreement with Abbott for the rights to commercialize BioGaia products in the area of paediatrics and gastroenterology in Thailand. The products will be co-branded under BioGaia and Abbott brand. Launch of the products is planned to 2017. BioGaia primarily focuses on paediatrics gastroenterology and oral health and the probiotic products are available in around 90 countries. We have a strong focus on growing our Asian business and I am very pleased that BioGaia s products will be available in another important country in the region. Based on the positive experience we already have in collaborating with Abbott in Latin America I look forward to a successful launch of our products with Abbott in Thailand as well said Axel Sj blad managing director BioGaia. For more information visit B used to access it--desktop laptop tablet or smartphone. When a website is responsive the layout and or content responds and adapts based on the size of the screen on which it is being viewed but still maintains the same design. Besides designing the site to be responsive TMR also improved the look and feel of each product page. It also added more product categories like its TMRFIT SERIES line of sports supplements so products and product information are easier to find. The website also includes more detailed information on bulk ingredient offerings company certifications and has a special page dedicated to international inquiries. TMR also added a brand ambassador section so visitors can get to know the professional athletes who love TMR products and added a team page to better get to know the people behind the TMR brand. For more information visit 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to cvc for info about this advertiser INDUSTRYNEWS i-Health Inc. Announces Agreement to Purchase UP4 Probiotics -Health Inc. (Connecticut) a wholly owned subsidiary of Royal DSM (Netherlands) a global sciencebased company active in health nutrition and materials announced that it has entered into an agreement to purchase the UP4 Probiotic brand from UAS Laboratories LLC based in Wausau WI. UP4 is a successful consumer brand that features a full line of probiotic products that address a broad range of consumer health and wellness solutions. The brand incorporates state-ofthe-art probiotic strains that are supported by strong scientific research. i-Health Inc. develops markets and distributes branded consumer health and wellness products focused on microbiome health healthy aging and women s health. i-Health Inc. holds leading brand positions in all of its key product categories and its products i are sold in most major mass club drug grocery and specialty stores. Its key products include Culturelle a probiotic supplement AZO an OTC (over-the-counter) brand addressing detection symptom relief and urinary tract health and Estroven the allnatural supplement brand addressing the symptoms of menopause. The acquisition of the successful fast growing and scientifically supported UP4 brand of probiotics will expand and accelerate i-Health s leadership position in the probiotic category stated Wes Parris iHealth s CEO. I am excited about the prospect of delivering even more new growth platforms based on strong science and innovation into the fast growing probiotic category. In addition the UP4 brand represents a perfect strategic complement to our category leading brand Culturelle. Kevin Mehring the CEO of UAS Labs stated I am thankful and proud of the talented and passionate team at UAS Labs that built UP4 Probiotics into a compelling brand that resonates with today s consumers. Their efforts helped expand the brand in health food stores plus gain distribution in Target grocery and specialty supplement stores nationwide. We know the experienced team at i-Health will build upon this growth and take the UP4 brand to the next level ultimately helping more consumers live a healthier life with our probiotic based solutions. For more information visit or Go to reddremedies for info about this advertiser 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to daiwa for info about this advertiser INDUSTRYNEWS PL Developments Enters Vitamin Mineral Supplement Market L Developments (PLD New York) a manufacturer packager and distributor of pharmaceutical and consumer health care products announced its strategic entry into the vitamins minerals and supplements (VMS) marketplace. PLD intends to serve the consumers of this large and dynamic market in three ways-- through U.S. retailers under the retailers own brand as a development and manufacturing partner to marketers of branded products as well as directly to consumers through PLD s own brands. PLD intends to utilize its P strong existing partnerships as well as its existing national network of pharmaceutical manufacturing and distribution facilities to strategically enter the market. Brad Larson vice president of sales for PLD stated I believe that our extensive capabilities in product development cGMP (current good manufacturing practice) manufacturing packaging and distribution will be valuable for all stakeholders in the 40 billion VMS market. PLD has been successful in the OTC (over-thecounter) market by leading in innovation regulatory compliance and operational excellence. We will bring this discipline to the fast changing environment of VMS. In addition to its new efforts in the VMS marketspace PL Developments will continue to offer its retail clients an industry-leading portfolio of over-thecounter pharmaceutical products for sale under the retailer s store brand. For more information visit Hydro Flask Receives Two GOOD DESIGN Awards ydro Flask (Oregon) an awardwinning leader in highperformance insulated stainless steel flasks has won two GOOD DESIGN Awards for its 64-oz. Growler and Flex Cap products. Founded in 1950 GOOD DESIGN is the oldest and one of the most recognized design excellence awards program in the world. Each year The Chicago Athenaeum presents the GOOD DESIGN Awards program for the most innovative and cutting-edge industrial product and graphic designs produced around the globe. For 2016 the museum received several thousand submissions from the world s leading manufacturers industrial design firms and graphic design agencies. The Hydro Flask Growler received recognition for its proprietary Fresh H Carry System cap that is leak-proof and keeps beer cold and carbonated for 24 hours or longer. The unique one-handed pour design allows for easy ergonomic transport and ensures a perfect pour. The Hydro Flask Flex Cap was acknowledged for its proprietary Honeycomb Insulation that provides a radiant barrier to lock in temperature. In addition the cap was praised for its durable leak-proof design and flexible TPE strap with integrated stainless steel pivots. We are honored that two of Hydro Flask s products were chosen to receive GOOD DESIGN Awards said Hydro Flask Vice President of Product David Visnack. Our team is extremely talented and these awards are a testament to their commitment to product innovation and exceptional design. In 2016 Hydro Flask won an iF Design Award and two Red Dot Design Awards. Since the beginning Hydro Flask has maintained its dedication to insulated products and uniquely refreshing experiences and has exploded to become the number one overall American hydration brand. For more information visit Carlson Supplies Retailers With Red Aprons for Heart Awareness Month o Red for Women is the American Heart Association s campaign to raise awareness about cardiovascular disease in women. Heart disease is the leading cause of death for women in the United States and February 3 2017 was National Wear Red Day. Thousands of individuals and companies raise awareness about heart disease by wearing red on this day. Carlson Labs supports this event by providing free red aprons throughout the month of February to health food storeowners and their staff to wear. We You re Hired Joining the PL Developments PLD team as commercial general manager health & nutrition is Emily Brooks PhD. She has studied and worked in nearly all sectors of the global nutrition industry and will bring an expertise in nutritional product development ingredient benefits marketing and global value chains the company stated. G at Carlson have been promoting awareness about cardiovascular health since my parents started our company in 1965 said Vice President of Marketing Kirsten Carlson. For more information visit http site tr fr_i d 5042&pg entry. 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to herbatint for info about this advertiser ASSOCIATIONNEWS Supplement OWL Product Registry Builds Momentum With Industry-wide Participation he Supplement OWL (Online Wellness Library) is growing as more than 50 companies are already on board to help create a more complete picture of the marketplace. The Council for Responsible Nutrition (CRN) applauds these early adopters who responded to a November 2016 announcement. The association has launched an industry-wide trade advertising campaign driving dietary supplement finished product manufacturers and marketers to a landing page where they can learn how to submit their product labels. The Supplement OWL is an important self-regulatory initiative that starts with a simple premise regulators need to know what ingredients and products are in the dietary supplement marketplace and who sells them said CRN President and CEO Steve Mister. Because our members recognized the necessity for this initiative CRN has invested in an advertising campaign to broaden our reach beyond our member companies. CRN partnered with BrandHive a Utah-based marketing agency with more than 20 years experience in the dietary T supplement industry to develop the media buy for the advertising campaign. The robust six-month campaign includes digital and print ads that will appear across a spectrum of supportive industry trade publications with a Year of the OWL concept developed in-house by CRN advising that it is wise to submit labels to the registry. We were impressed by how cooperative and generous all of the trade media outlets were in working with us to generate interest in the Supplement OWL said Judy Blatman senior vice president communications who is overseeing the marketing efforts. Clearly they recognize the Supplement OWL will raise the bar for the dietary supplement industry and they want to be part of making that happen. Demonstrating a commitment to transparency with regulators illustrates a company s confidence that its products are compliant with label regulations and reinforces our industry s accountability to consumers Mister emphasized. Having your products and their labels in the Supplement OWL shows registry users that you want your products to be viewed as part of the mainstream supplement marketplace and are willing to provide them for scrutiny. The Supplement OWL is being developed and administered by UL a global independent safety science company and is slated to go public in April. CRN anticipates the registry will include tens of thousands of labels by then. Companies are urged to start submitting labels now to ensure they are included before the product registry launches for public viewing. For more information visit NPA New Congress Brings Opportunity for Natural Products Industry s part of the effort to capitalize on the opportunities the incoming Congress presents for the natural products industry and the millions of American consumers using its products the Natural Products Association (NPA) announced that it will host the 20th Annual Natural Products Day on Wednesday March 22 in Washington D.C. A new Congress means new opportunities. This is an excellent one for our members to speak about the valuable contribution our industry makes to the health and well-being of millions of Americans and the U.S. economy said Dan Fabricant PhD executive director and CEO of NPA. It is critical for us to be proactive immediately in the new year rather than reactive. U.S. Senator Claire McCaskill s attempts to influence the government s top food and drug safety officials on the U.S. Food and Drug Administration s A (FDA) new dietary ingredient (NDI) draft guidance is the most recent example of how important it is for our members to remain vigilante and active Fabricant said. Our first concern is always consumer safety and we cannot afford to sit idly by and allow policymakers to purse misguided policies that undermine it he added. The way it stands now the guidance could actually result in more bad actors skirting the law entirely harm small businesses and create chilling effect on innovation. This is the opposite of what a sensible regulatory regime should be. Natural Products Day is the industry s premier advocacy event in which NPA members and industry stakeholders are connected with their senators and representatives to discuss the importance of issues affecting natural products and the consumers who rely on them each day. This event is free for attendees and NPA arranges all the meetings with key legislators ahead of time while providing direction on how to make an impact on Capitol Hill. The Natural Products Association Political Action Committee (NPA PAC) will also host an evening reception for attendees the night before the conference to help support NPA s advocacy efforts and grow the industry s influence with key legislators. NPA PAC gives members a unified voice to effectively take part in congressional affairs and support candidates and the industry s Capitol Hill allies. Joining NPA PAC is the best possible way to show how powerful and politically aware the industry can be. For more information visit WWW.VITAMINRETAILER.COM MARCH 2017 16 VITAMIN RETAILER Go to jarrow for info about this advertiser ASSOCIATIONNEWS Industry Joins Forces to Develop the Supplement Safety and Compliance Initiative he Natural Products Association (NPA) recently announced the launch of the Supplement Safety and Compliance Initiative (SSCI). This retailer-driven initiative is the first of its kind for the supplement industry and will bring together the largest and oldest association dedicated solely to the natural products industry with some of the largest consumer outlets for dietary supplements and natural products. This pioneering initiative sends a clear message to millions of consumers that they can have confidence in the safety and authenticity of the dietary supplements and natural products they use each and every day said Dan Fabricant PhD CEO and executive director of NPA. SSCI brings together some of the largest retailers of natural products and supplements including GNC Walmart Vitamin Shoppe and Whole Foods Market. Our industry is safe because of initiatives like SSCI and our commitment to consumer protection and quality control. NPA is thrilled to work with founding SSCI members GNC and Walmart and industry leaders Vitamin Shoppe and Whole Foods to develop a retailer-driven and consumer-focused Industry Leadership Group (ILG) added Fabricant. SSCI focuses on the entire product life cycle and welcomes all scheme owners and certifying bodies to T participate in future benchmarking. SSCI will set out to accomplish the following goals Reduce supplement safety risks recalls and harms by delivering equivalence and convergence between effective supplement safety management systems Develop core competencies and capacity building in supplement safety to create effective global systems Drive global change through benchmarking of all standards domestic and international Provide unique stakeholder platform for collaboration knowledge sharing and networking Manage costs by eliminating redundancy in certification and improving operational efficiency Increase the number of qualified auditors available to manufacturers further increasing consumer safety Address the myriad of standards available globally by allowing various schemes in the international community to benchmark their standard to one overarching standard. Design a tiered structure that accommodates the unique needs of small ingredient suppliers (i.e. organic wild-crafted herbs) manufacturers and retailers. Similar retailer driven initiatives have been developed for foods but never applied to dietary supplements until now. SSCI will continue to promote safety and consumer confidence in each step of the supply chain from farm to store shelf added Fabricant. SSCI will also strive to create global harmonization (domestic and international) through standard benchmarking a critical piece in the Initiative. SSCI will include benchmarked standards for numerous scopes including International Benchmarking of Schemes Farmed Ingredients Feed Production Packaging Pre-Processing of Plants Production of (Bio) Chemicals Production of Packaging Processing of Plants Perishable Products Processing of Animals Perishable Products Storage & Distribution Wild-crafted Herbs Matrices (liquid powder gummy etc.) Supplements (processing of finished product) For more information visit CRN Announces New Chairman 2017 Board of Directors he Council for Responsible Nutrition (CRN) has announced that Jim Hyde vice president and general manager at Balchem Human Nutrition and Pharma has been elected chair of the association s Board of Directors. He has served on CRN s Executive Committee for the last five years. Hyde will hold the chairman position through 2018 succeeding Harvey Kamil vice chairman of The Nature s Bounty Company. Kamil will continue to serve on the Board as immediate past chair. T association s member Hyde has 20 years of companies and the industry. experience in the dietary Board Officers are indicated supplement industry. He in parenthesis on the list. The served as the CEO of Albion chair-elect position has not Laboratories Inc. for 16 yet been filled. Steve Mister years until Balchem CRN president and CEO will Corporation acquired Albion continue to serve as a Board in February 2016 at which JIM HYDE Officer. point he assumed his current To view to the full list of position with Balchem. the 2017 Board of Directors the Board CRN s 2017 Board of Directors of Directors Executive Committee and Executive Committee serves as an committee chairs visit advisory council to the Board regarding key issues impacting the WWW.VITAMINRETAILER.COM MARCH 2017 18 VITAMIN RETAILER Go to naturesplus for info about this advertiser ASSOCIATIONNEWS St. John s Wort Adulteration Bulletin Released by Botanical Adulterants Program he ABC-AHP-NCNPR Botanical Adulterants Program announced the publication of a new Botanical Adulterants Bulletin (BAB) on St. John s wort (Hypericum perforatum). Extracts of St. John s wort are widely used for the symptomatic treatment of mild-tomoderate depression. According to data from the Nutrition Business Journal sales of St. John s wort dietary supplement products in the United States alone reached 57 million in 2015. The unintentional collection of closely related Hypericum species instead of authentic St. John s wort was described as early as the 1980s. The addition of food dyes to St. John s wort extracts with the aim to fool standard laboratory tests (spectrophotometric determination of total hypericins) in order to comply with the labeled contents (usually 0.3 percent) has been documented only recently. The new Bulletin written by Allison McCutcheon PhD an herbal research expert in British Columbia Canada provides information on the growing range production and market importance of St. T John s wort and its extracts. It also lists the known adulterants potential therapeutic and or safety issues with the adulterating species and analytical approaches to detect adulterants. Sixteen expert peer reviewers provided input on the St. John s wort Bulletin. The goal of the Botanical Adulterant Bulletins is to provide accounts of ongoing issues related to botanical identity and adulteration thus allowing quality control personnel and lab technicians in the herbal medicine botanical ingredient dietary supplement cosmetic conventional food and other industries where botanical ingredients are used to be informed on adulteration problems that are apparently widespread and or that may imply safety concerns. As with all publications in the program the Bulletins are freely accessible to all American Botanical Council (ABC) members registered users of the ABC website and all members of the public on the program s website. Adulteration of St. John s wort extracts with chemical dyes is no accident said Mark Blumenthal founder and executive director of ABC and founder and director of the Botanical Adulterants Program. Detection of these dyes by use of appropriate analytical methods in industry laboratories is an important step in preventing the presence of fraudulent and ineffective extracts from being sold to consumers. This is one of the key objectives of our Botanical Adulterants Program. The sale of St. John s wort extracts containing undeclared food dyes has been reported by a number of analysts from industry and contract analytical laboratories added Stefan Gafner PhD ABC chief science officer and Botanical Adulterants Program technical director. This type of adulteration is quite easily detected with appropriate analytical methods. The distinction of the various Hypericum species is challenging and a good control over the supply chain is crucial Gafner added. For the laboratory analysts more data on the morphological phytochemical and genetic differences of closely related species would be beneficial to help to ensure presence of authentic St. John s wort. For more information visit http bap index.html. Go to alchem for info about this advertiser 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to nowsolutions for info about this advertiser RESEARCHUPDATE High Fiber Diets May Alleviate Inflammation Caused by Gout N ew research published in the Journal of Leukocyte Biology shows that a high-fiber diet likely inhibits gout-related inflammation caused by monosodium urate (MSU) crystals. Specifically researchers found that diets high in fiber trigger microorganisms in the gut to produce short chain fatty acids (SCFAs) which induce neutrophil apoptosis and the resolution of inflammation. These findings have important implications for the treatment of gout and possibly for the treatment of arthritis. By understanding the way foods interact with living organisms we may be able to create diets that help people with the disease as well as their health overall said Mauro M. Teixeira PhD a researcher involved in the work from the Immunopharmacology Group in the Department of Biochemistry and Immunology at the Institute of Biological Sciences at the Federal University of Minas Gerais in Minas Gerais Brazil. To make their discovery scientists used a high-fiber diet and treatment with SCFAs to prevent inflammation associated with the injection of MSU crystals in the knees of mice. Kinetic experiments showed that this caused neutrophil apoptosis and efferocytosis. Resolution of inflammation also was accompanied by enhancement of the production of anti-inflammatory cytokines in the knee joint further preventing knee damage and dysfunction. We are seeing an explosion in our mechanistic understanding of how microbial communities in our intestines and elsewhere influence multiple aspects of immune and metabolic health said John Wherry PhD deputy editor of the Journal of Leukocyte Biology. This work is an elegant example of how tuning of inflammatory circuits by linking diet to microbial products can have a profound effect on an inflammatory disease in the joints. Future work may allow such findings to be translated into practical treatments for gout and other diseases. For more information visit Common Antioxidant May Guard Against Liver Disease common antioxidant found in human breast milk and foods such as kiwi fruit can protect against nonalcoholic fatty liver disease (NAFLD) in the offspring of obese mice according to researchers at the University of Colorado Anschutz Medical Campus. Pyrroloquinoline quinone or PQQ is a natural antioxidant found in soil and many foods and enriched in human breast milk said the study s lead author Karen Jonscher PhD an associate professor of anesthesiology and a physicist at CU Anschutz. When given to obese mouse mothers during pregnancy and lactation we found it protected their offspring from developing symptoms of liver fat and damage that leads to NAFLD in early adulthood. The study published online in the Journal of the Federation of American Societies for Experimental Biology is the first to demonstrate that PQQ can protect offspring of obese mothers from acceleration of obesity-induced liver disease. NAFLD is the most common liver disease in the world affecting 20 to 30 percent of all adults in the U.S. and more than 60 percent of those who are obese. It heightens the risk of cardiovascular disease type 2 diabetes and liver cancer. Scientists have found that mice fed a A high fat Western-style diet give birth to offspring with a higher chance of getting the disease. We know that infants born to mothers with obesity have a greater chance of developing NAFLD over their lifetime and in fact onethird of obese children under 18 may have undiagnosed fatty liver disease that when discovered is more likely to be advanced at the time of diagnosis Jonscher said. The goal of our study which we carried out using a mouse model of obese pregnancy was to determine whether a novel antioxidant given to mothers during pregnancy and breastfeeding could prevent the development of NAFLD in the offspring. Jonscher and her colleagues fed adult mice healthy diets or Western-style diets heavy on fat sugar and cholesterol. They gave a subset of both groups PQQ in their drinking water. Their offspring were kept on the diets for 20 weeks. Those fed a Western diet gained more weight than those on a healthy diet. PQQ did not change the weight gain but it did reduce the fat in the livers even before the mice were born. The antioxidant also reduced inflammation in the livers of mice fed the Western diet. The researchers found that PQQ protected adult mice from fatty liver even when it was stopped after three weeks when the mice quit breastfeeding. Jonscher said she believes the antioxidant may work by impacting pathways critical to the early onset of diseases associated with maternal obesity high fat diets and inflammation. She added that it could possibly be used as a prenatal or lactation supplement to protect children of obese mothers from developing liver and cardiovascular disease in adulthood but cautioned that pregnant women should always consult their doctor before taking any supplement. Perhaps supplementing the diet of obese pregnant mothers with PQQ which has proven safe in several human studies will be a therapeutic target worthy of more study in the battle to reduce the risk of NAFLD in babies Jonscher said. For more information visit WWW.VITAMINRETAILER.COM MARCH 2017 22 VITAMIN RETAILER Go to xlear for info about this advertiser RETAILFUNDAMENTALS By Terry Lemerond issing David Letterman s Top 10 List I ve brought it back with my Top 10 Tips gleaned from years of working with local advertising. I m sure you will find some helpful ideas to boost your business for even greater success. No. 10--Should you advertise at all This is the first question you have to ask yourself and let me tell you without a moment s hesitation--the answer is a resounding YES Advertising when done correctly is very effective and a necessity to your bottom-line. Stores can fall into a false sense of security about advertising when things are going well thinking that s the time they don t need to advertise. Nothing could be further from the truth. At one point in the history of my health food store we were so happy with how sales were going that we decided we didn t need to advertise. In the meantime a competitor began to advertise heavily and they beat the pants off us Look to spend 5 to 7 percent of your sales on advertising. Even if you feel you M don t have the funds to advertise rethink that approach and work your budget to include advertising. It will benefit you in the long run. No. 9--Test test test. There s a famous advertising quote often attributed to Henry Ford which states that he knew half of his advertising budget was wasted he just didn t know which half Perhaps you ve found that to be true as well. That s why it pays to test your advertising. Try different methods to see what message works better. See which medium works best. (More on that in tip 3.) Spread your advertising budget around and experiment. You can t build a church with one brick you have to use many bricks. Use the various forms of advertising to tell your story brick by brick. Keep experimenting and testing. Even if something is good it can always be better. No. 8--The message. While you are testing your ads pay attention to the content and message you are spreading. Give people a reason to come into your store. Just stating that you are Bill s Health Food Store for example is not compelling. We were extremely successful with a highly effective pain-relieving product. Pain is a huge issue and initially people didn t think of going to a health food store to get something to deal with pain. We talked about this product s ability to relieve pain on a variety of mediums including TV radio print and billboards. It was an overnight success. We gave them a distinct reason to check out our health food store. Invite people to come in for a sample. Advertise a product that you know offers quick benefits. Give them a reason to come and see you. No. 7--Couponing( ) While consumers seem to like coupons I don t think retailers agree. They were very ineffective in our store. It s a time-waster to take coupons in and manage the whole process--it s simply not cost-effective. I m in favor of retailers controlling their own destiny and discounting. My advice Your time is better spent elsewhere--skip coupons WWW.VITAMINRETAILER.COM MARCH 2017 24 VITAMIN RETAILER Go to naturalfactors for info about this advertiser RETAILFUNDAMENTALS No. 6--Social Media. Twenty years ago no one was thinking about social media when it came to advertising. That s an argument for being aware of what s happening in media in general and keeping up with the times. Taking advantage of Facebook Twitter Instagram YouTube and the like certainly can t hurt and it s free to have your own store page. Actually advertising on these mediums is relatively inexpensive and an avenue to reach a new audience. Educate yourself as to the rules of these mediums by watching some tutorials on what works and what is acceptable--also free online at places like YouTube and on the sites. They are great places to exercise some creativity and show your community commitment and dedication to healthy living aspects of your store through pictures and posts. You can also react immediately in real-time unlike traditional forms of advertising. Just remember that what goes online stays online forever so be a smart store communicator Be wise with your words and pictures. Social media can be a blessing or a curse something that has become very evident with the advent of fake news. People can also spread fake news about supplements or their experience in taking supplements so be careful. No. 5--Blogging. Closely tied to social media is the ability to have your own blog. It s free and a great place to show your personality and educate customers about healthy living. If you enjoy writing or have someone on your staff that does it s a wonderful way to engage the reader about your store and store philosophy. No. 4--Traps. Advertising is a business filled with many wonderful people with wonderful ideas. That being said you have to be a wise consumer. I would not recommend signing contracts. Don t put all your eggs in one basket. Do tests of small campaigns--two to three months at a time. Switch your ads and switch the medium you are using if you find it s not working or producing results. You may receive very good advice from an advertising professional but be aware that they have their own interest in mind in their recommendations. Working with an outside consultant especially if you don t have much advertising experience can be a wise way to go. Just don t sign long-term commitments. Remain fluid and able to make changes and decisions of the outcomes you observe. Stay in control of your choices without being tied to a long-term contract. No. 3--The Best Medium. You have so many media choices between TV radio newspaper and billboards it can be hard 26 VITAMIN RETAILER to know exactly where to land. If I had to pick just one medium I would choose TV. It can be reasonably inexpensive and it utilizes multiple senses to communicate. People are hearing and seeing at the same time. Your local TV station will be happy to work with you on making a commercial often at no extra cost. If you have a family get your family involved in the commercial. In our first store we did a commercial at a local well-known park that has a creek running through it. We showed our kids laughing and playing in the water and then went to a product focus. No one can resist kids in a commercial. We got the message across about why they should specifically come into the store and showed our family s personality at the same time. Thirty years later people still mention that commercial to me. billboards second. And My Top Tip For Local Advertising No. 1--Word of Mouth. The oldest form of advertising will always be the best form. However the key is you have to stimulate the word of mouth to make it effective. When one person tells another person about a product that is making a difference in his or her life and recommends it--that s golden. But it does no good to have a store filled with exceptional products if no one comes in to try them. That goes back to tip No. 10 in this list. Advertise Get those first people in the door. Introduce them to products that provide benefits. Make sure your sales staff is educated and able to answer the concerns and questions of your customers. Hold educational events to help people understand the products you carry. When a customer is happy they will let others know. You just have to make sure that the number of those golden people is continually growing and that takes advertising. By implementing my Top 10 Tips into your advertising tactics I believe you ll see steady and continued growth. As Henry Ford reminds us at least you know it will work 50 percent of the time VR A highly regarded leader in the natural products industry Terry Lemerond is founder and president of EuroPharma Inc. He also founded Enzymatic Therapy Inc. and PhytoPharmica Inc. and is currently co-owner of the Terry Naturally Health Food Store in Green Bay WI which recently won its sixth consecutive consumer choice award as Best of the Bay. With more than 40 years in the natural products industry Lemerond has researched and developed more than 400 nutritional and botanical formulations that continue to be top-selling products in the market. Lemerond shares his wealth of experience and knowledge in health and nutrition through his educational programs including the Terry Talks Nutrition website newsletters podcasts webinars and personal speaking engagements. He is the author of two books Seven Keys to Vibrant Health and the recently updated Seven Keys to Unlimited Personal Achievement. WWW.VITAMINRETAILER.COM MARCH 2017 Social media can be a blessing or a curse something that has become very evident with the advent of fake news. People can also spread fake news about supplements or their experience in taking supplements so be careful. No. 2--TV s Runner-up. If I had to pick just two mediums then I would add in billboards. Billboard companies can supply you with statistics telling you the amount of traffic going by the billboard site on a daily basis. You have about eight seconds to affect someone driving by so your message must be succinct and to the point. Again you want to give someone a reason to come to your store. It s more impactful to have a message that asks someone to come into your store for something specific like pain relief or products to support blood sugar than just saying you have a health food store. With the advent of digital billboards you no longer have to pay for the printing side of posting on a billboard and your message can be changed within minutes. I have used radio and print ads many times and they are good mediums if you have a large enough budget but if I had to choose it would be TV first and Go to jarrow for info about this advertiser Modern lifestyle factors act like warriors assaulting our digestive systems and create a host of issues. Here s how to help your customers defend their GI woes. By Lisa Schofield t s great to have gut instincts but not so great to have gut issues. The former when due attention is paid can help one build a safe rewarding life while the latter can tear life apart (or so it may feel). With 60 to 70 million U.S. consumers being affected by digestive diseases (National Institutes of Health NIH) it is no surprise that 61 percent of U.S. consumers are concerned about maintaining digestive health and 43 percent look for products that actively improve digestive health reported Jon Peters president of New Jersey-based BENEO Inc. citing his company s 2013 Fiber Research. Further our research showed that one out of two Americans associate prebiotics with a healthy digestive system. In fact pointed out Marci Clow MS RDN for Florida-based Rainbow Light a 2013 Harris survey revealed that more than half of Americans may be living with gastrointestinal (GI) symptoms and not seeking medical help but some of these I symptoms could be alleviated with dietary changes and supplements to support specific issues. However she observed many consumers immediately head to OTC (overthe-counter) products for relief many of these quell symptoms but don t resolve the cause. There is a silver lining though In addition to the heavy promotion for OTC products digestive support from ingredients like probiotics are also garnering a lot of attention in both the functional food category and in the supplement aisle she commented. Holli Lapes RD LD N content specialist at Florida-based Life Extension explained that proton pump inhibitors (PPIs) are very common--long-term use of PPIs have been linked to nutritional deficiencies and even dementia. Misdiagnosis and self-diagnosis of acid reflux is part of the issue she stated. For example the individual instead may be dealing with low stomach acid or H. pylori. Luc Maes ND with Kaibae in California agreed noting that Western medicine offers antacids for heartburn laxatives for constipation and other OTCs for diarrhea. In the long run the allopathic answer actually can contribute to the development of chronic systemic health problems he emphasized adding that according to numbers published in NIH s National Digestive Statistics 60-70 million people per year have a digestive problem. Michael T. Murray ND chief science officer of Florida-based Enzymedica pointed to several factors spurring the increased prevalence of digestive complaints widespread use of various medications such as anti-inflammatory drugs oral diabetes medications proton pump inhibitors antibiotics antidepressants opioids etc. Further the typical American diet is high in sugar unhealthy fats and low in dietary fiber. And as such there is an epidemic of obesity and type 2 diabetes. Other causes include the impact WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM MARCH 2014 28 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to americanlaboratories for info about this advertiser Go to cestsibon of stress on digestion which can be significant food additives and pollutants and GMOs (genetically modified organisms). There is an increased number of people with food sensitivities intolerances and allergies and any combination of factors can disrupt the microbiome. Another perspective about knowledge and perception energizing the increased prevalence of digestive issues is offered by Charlsea Foley product manager of California-based Health Plus Inc. who acknowledged while conditions such as IBS (irritable bowel syndrome) may be on the rise due to our diets and stressful routines the prevalence of digestive issues may also be in part to increased consumer education of what normal digestive processes and support should be. Claire Barnes technical advisor of U.K.based Bio-Kult links lifestyle with gut issues. Americans today are leading everincreasingly busy stressful lives from longer working hours to increased exposure to flat-screen electronic devices and 24 7 communication and poor dietary habits based on convenience rather than nutrition which all lead to more intense chronic stress. This ultimately may lower stomach acid levels (resulting in heartburn) and lead to an imbalance of healthy bacteria in the gut. She explained Nutritionists believe that heartburn arises due to inefficient breakdown of food causing fermentation in the stomach and the release of gas and acid into the esophagus. A lowered stomach acid means harmful microbes and toxins may not be killed off in the stomach and can potentially continue into the intestines causing a bacterial colony imbalance ultimately leading to inflammation in the gut and possibly resulting in digestive issues such as IBS. IBS has increased in diagnoses approximately 20 percent of Americans suffer from this chronic disorder that causes painful cramping abdominal pain bloating gas diarrhea and constipation. According to Lapes there are five major biological changes that contribute to the symptoms Disordered gut motility (abnormal movements of the muscles in the intestine) Visceral hypersensitivity (exceptional- ly brisk pain responses in the intestine Inflammation (very low grade present in intestinal walls of some IBS patients) Food sensitivities and leaky gut (increased intestinal permeability) Dysbiosis (disruption of the normal balance of intestinal microorganisms) Another very common and highly uncomfortable lower GI condition is constipation which observed Peters is at an all-time high and a growing burden health-wise and economically. He pointed to data showing that constipation affects between 12 and 19 percent of the general population. The frequency of constipation-related emergency room visits increased by 41.5 percent between 2006 and 2011. Further approximately 800 million is spent each year on laxatives. He like many in the industry points to the common under-consumption of fiber which primarily maintains healthy peristalsis and thus elimination. (BENEO he pointed out has created an in-depth website for industry nutritionists and interested consumers about the fiber gap on Constipation may also be caused by new diets (gluten free low FODMAP etc.) which cause people to steer away from good sources of fiber. Another reason for the low consumption of fiber-rich foods might be that consumers are not used to feeling digestive perceptions anymore Peters said. Today everybody is used to a silent and lazy gut. A higher intake of fiber leads to more activity in the gut that can be felt. One s gut should not be lazy and silent but actively fermenting fiber creating the health benefits obtained by fiber. All fibers are meant to function in the gastrointestinal tract. It works because you feel it. But some are not convinced that more Americans are dealing with GI insufficiencies and issues. Mark Timon founder of Vibrant Health Connecticut cautioned Let s not jump to the conclusion that digestive issues are more prevalent than ever. When pharmaceutical companies develop a new drug to treat a disorder they are compelled to ballyhoo the product doing their best to create a compelling reason for its consumption. So we may be hearing more about gastrointestinal disorders because drug companies want us to believe there is a widespread need for their drugs. But yet Americans are seeking resolutions to a number of GI woes. Carola Leuschner partner Avie Naturals of WWW.VITAMINRETAILER.COM MARCH 2017 30 VITAMIN RETAILER Go to truly for info about this advertiser Louisiana cited that all digestive diseases combined affect 60-70 million Americans they are often severe enough to require treatment and hospitalization. Among the most common gastric issues are heart- burn gastroesophageal reflux disease 64.6 million people inflammatory bowel disease 1.9 million people and inflammatory bowel syndrome 15.3 million people gall bladder stones 20 million people celiac disease [three million people] and gluten sensitivity [0.5-6 percent of the U.S. population] have also increased. In the elderly population diverticulitis is prevalent in 2.2 million people. Generally symptoms of digestive conditions include bloating diarrhea gas stomach pain stomach cramps and abdominal pain at moderate to severe levels. Dietary supplement brands are paying close attention to medical research that reveals how many people have specific GI issues and the causes--and are formulating products that help support the GI tract to address causative factors. In Murray s view gastroesophageal reflux disorder (GERD) is probably the biggest problem due to the growing epidemic of obesity and super obesity. The mechanical effects of increased intraabdominal fat accumulation cannot be avoided. GERD is often the symptom of this mechanical effect. Additionally more people seem to be displaying food intolerances sensitivities and or allergies all of which said Murray are being increasingly recognized by the general public as a digestive challenge. While gluten is likely the most discussed sensitivity today he noted there are many food intolerances that impact millions of Americans including lactose casein and phenol intolerance. Thankfully since these are generally caused by enzyme deficiencies supplemental enzymes can be a significant aid for individuals with food intolerance. Lapes agreed pointing out that consumers who have taken Life Extension s Food Safe Allergy Test have shown a prevalence of gluten sensitivities also characterized as a non-allergic delayed immune response (with IgG antibodies present) to wheat gluten or gliadin in people with non-celiac gluten sensitivity (NCGS) that take our Food Safe Allergy test Lapes noted. And said Peri Gutman CN of New York-based Advanced Nutrition by Zahler don t forget that many otherwise healthy Americans can harbor an overgrowth of parasites living in the gut which contributes to so many digestive issues and by their nature deplete the host of many nutrients. People contract parasites through numerous ways such as eating undercooked meat or they pick it up when they travel to underdeveloped countries and come in contact with contaminated water she explained. Product Selections Advanced Nutrition by Zahler offers ParaGuard which is suitable for use twice a year as a natural and safe cleansing of the GI system of parasites according to Gutman. It contains a blend of herbs such as pumpkin seed wormwood green black walnut hull plus others that she noted are long known to be effective and optimize digestive flora and intestinal balance. Amanda K. Brown global sales manager of enzyme specialist American Laboratories Inc. of Nebraska emphasized WWW.VITAMINRETAILER.COM MARCH 2017 Go to dailymanufacturing for info about this advertiser 32 VITAMIN RETAILER Go to healthplus for info about this advertiser the need for pancreatin and pepsin in ensuring healthy digestion. Pancreatin is a naturally occurring enzyme that contains protease (breaks down carbohydrates) amylase (breaks down starch) and lipase (breaks down fat). This all-encompassing product promotes the healthy breakdown of key macronutrients and therefore supports digestion. Pepsin is a naturally occurring acid-stable protease enzyme that works in a low pH environment. This enzyme can withstand the acidic environment of the stomach and help digestion further along the digestive tract. Most enzymes do not have a low optimum pH so they stop working in the stomach whereas pepsin continues to function. Both enzymes have had multiple studies and research done on them to show the efficacy of the enzymes. Since they are naturally occurring they help aid the body in normal digestive functions. Pancreatin and pepsin are both great standalone products but they also work well with a multitude of fungal and plant based enzymes she said. Each enzyme breaks down individual ingredients a little differently by working in different optimum pH environments and temperatures. By combining multiple enzymes you can target specific diets or overall digestive health. She added that American Laboratories Glyprozyme is a digestive blend that targets the breakdown of gluten. This helps with some of the discomforts that can come with the body not being able to properly digest gluten. Digest Gold from Enzymedica Murray described is an advanced enzyme formula that assists digestion by breaking down carbohydrates fats fiber and protein. It is distinguished by the company s TheraBlend process which allows the mixture of digestive enzymes to be effective throughout the entire GI tract. He explained Most enzymes are effective or active within a very narrow pH range and since the pH of the human gastrointestinal tract varies from very acid to alkaline most enzyme supplements are not effective throughout the entire gastrointestinal tract. Lab tests have shown that Enzymedica Thera-Blend enzyme blends 34 VITAMIN RETAILER are three-times stronger and six times faster-acting than other enzyme supplements. Rainbow Light s Advanced Enzyme System is formulated to promote overall digestive support according to Clow. It is suitable for those who experience occasional indigestion gas bloating or discomfort. Advanced Enzyme System contains a comprehensive blend of plantsource enzymes to support effective digestion of macronutrient papain and bromelain for further support of protein digestion and a blend of peppermint ginger and fennel which act to calm the gut. Pancreatin is a naturally occurring enzyme that contains protease (breaks down carbohydrates) amylase (breaks down starch) and lipase (breaks down fat). This all-encompassing product promotes the healthy breakdown of key macronutrients and therefore supports digestion. There are new probiotics formulas as well to consider. (Placing enzyme formulas adjacent to probiotics makes good sense for customers seeking to improve digestive efficacy.) Health Plus offers Prebiotic Formula based on the philosophy that feeding the thousands of strains of probiotics naturally occurring within the digestive tract with multiple sources of prebiotics may be more beneficial than supplementing with a few selective strains of probiotics said Foley. Ingredients include 2 g daily of fructooligosaccharides (FOS) inulin burdock root and arabinogalactan three key probiotics L. Acidophilus B. Longum and L. Plantarum and digestive enzymes to alleviate potential gas and bloating. Life Extension has recently made an upgrade to its probiotic formula Florassist. The new formulation--FLORASSIST GI with Phage Technology--features bacteriophage which Lapes said targets certain bacteria and encourages the proliferation of beneficial bacteria. Bacteriophage literally means bacteria eating she explained. This phage cocktail works in the small and large intestines by targeting certain bacteria and encouraging the growth of beneficial flora. The TetraPhage Blend attaches to certain bacteria where it destabilizes the bacterial cell wall resulting in the release of nutrients which can then be utilized by probiotics and good bacteria of the GI tract. In nature we would gain many different strains of bacteria through consuming fermented foods which is why we believe and science agrees that a multistrain bacteria supplement is more effective than a single or dual strain commented Barnes. Bio-Kult provides 14 different strains of probiotics all of which Barnes said have been shown to survive a pH similar to stomach acid. Bio-Kult was originally developed for those with sensitive guts such as IBS sufferers she described. The two billion colony-forming units (CFUs) in each capsule enables the consumer to stay in control of their probiotic intake starting with one capsule a day and building their dose up slowly. Many with IBS experience adverse reactions to some prebiotic foods such as onions and garlic. Rainbow Light s Probiolicious Gummies are cranberry-flavored prebiotic and probiotic gummies with one billion colonyforming units (CFU) of Lactobacillus sporogenes per serving. The product is sweetened with fructooligosaccharides (FOS) and inulin which also provide natural prebiotic activity to promote the growth of healthy bacteria in the gut. ProbioActive is an encapsulated product also with one billion colony-forming units (CFU) of Lactobacillus sporogenes per serving. It is vegan gluten-free and sugar-free making it a great choice for almost any needs. ProbioActive also contains a calming botanical blend of ginger peppermint fennel and turmeric which helps to alleviate gas bloating and other stomach discomforts. Vibrant Health s Vibrant Flora Improved Bowel Support contains 100 billion probiotics per serving of seven strains of probiotics clearly identified in the scientific literature as helping to support healthy GI function said Timon. The supplement provides dietary fibers that are fermentable by probiotics into the shortchain fatty acids propionic acid butyric acid and acetic acid which fuel the growth and development of healthy cells lining the GI tract. L-glutamine L-arginine certified organic selenium and buffered forms of butyrate support this activity and antioxidants in the formula he noted help manage inflammatory response to an irritated digestive system. WWW.VITAMINRETAILER.COM MARCH 2017 Go to probioticsinternational for info about this advertiser it contains natural turmeric at a dose of 5 percent per capsule--12.5 mg turmeric and 200 mg deglycyrrhizinated licorice per 500 mg capsule. Key to Restoration Bad food stress and anxiety environmental pollutants pharmaceutical therapy-- it s no wonder why just about everyone has had or regularly endures GI complaints. Often a bout of cramping diarrhea constipation bloating and gas will lead one to isolate him herself drop out of activities and generally lose productivity for a little while. In more severe cases workdays are lost and medical bills are racking up. My favorite saying is Every time we eat or drink we are either feeding disease or fighting it said Gutman adding that the medical community tends to push its OTCs or prescriptions instead of addressing the root cause. To substantiate Gutman s observation Brown elaborated New studies on digestive health are coming out all of the time due to the increasing demand for digestive products. There are many specific digestive issues a person could have and specific products that could help alleviate the side effects of the issue. As a naturopath for 25 years Maes asserted that the gut plays a central role in the treatment and prevention of chronic disease. In traditional Eastern and Western natural healing methods the gut is key to the restoration and maintenance of good health. Research into the microbiome increasingly reveals that a community of organisms is in constant interaction with the immune system he said. VR Extra Extra Visit to read about five common causes of GI issues according to Mark Timon founder of Vibrant Health. Vibrant Health also offers five products containing probiotics to help improve probiotic status in the GI tract Green Vibrance Maximum Vibrance Vibrant Flora Lean Body Support Vibrant Flora Improved Bowel Support and UT Biotic. A supplement that also addresses inflammatory response in the GI tract is Louisiana-based Avie Nutraceuticals Gastrointestinal Balance. Its main component turmeric is known to promote reduction of pro-inflammatory events to prevent onset of inflammation and to promote production of healthy tissue described Hector Avila partner. The cholesterol-management effect of turmeric also lowers risk of formation of gall bladder stones. Avie Gastrointestinal Balance is a proprietary formulation of water-soluble ultramicronized turmeric curcumin and DGL licorice. Specifically Avila explained i For More Information American Laboratories (402) 858-1662 Avie Nutraceuticals BENEO Inc. (973) 867-2140 Bio-Kult Enzymedica (888) 918-1118 Health Plus Inc. (909) 993-0700 Kaibae (855) 465-2422 Life Extension Rainbow Light (800) 475-1890 Vibrant Health (800) 242-1835 Zahler (212) 444-9936 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to vibrant for info about this advertiser While unhealthy skin care lotions and nostrums abound this panel of industry experts remind us why natural skin care is booming and what it can offer your customers. By James J. Gormley Participants Chris Alexander General Manager BodyHealth Clearwater FL Lynda M. Doyle MS Human Nutrition Senior Vice President OmniActive Health Technologies Morristown NJ Corey Friese Vice President Product Strategy Vital Proteins Elk Grove Village IL Danielle Hedquist Marketing Director White Egret Personal Care Odgen UT Dan Lifton CEO Quality of Life Labs Purchase NY Rob Maru Vice President of Innovation and Brand Development Reserveage Nutrition Boca Raton FL Wendy Meyerson Owner Natur-Tyme Syracuse NY Ramani Wonderling PhD Associate Director for Scientific Relations in Diagnostics Abbott Lake Forest IL Celebrating 20 Years of Excellence 1994-2014 hile conventional skin care and the anti-aging segment have been lagging in sales for the last couple of years research from the Mintel Group (Chicago IL) shows interest in natural formulations has grown especially because trusted and easily recognizable ingredients alleviate concerns about chemicals pollution and unfamiliar ingredients. Consumers are increasingly drawn to milder more natural formulations and those that shield against pollution Mintel points out noting that 14 percent of shoppers surveyed realize that pollution affects the health of their largest organ the skin. Lifestyle is also becoming more recognized as important to skin health with 44 and 36 percent of respondents agreeing that hydration and diet influence the skin with 26 percent saying that diet is more important than skin care products. Thirty-eight percent of those surveyed note that stress influences the W 38 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM MARCH 2014 Go to horphag for info about this advertiser appearance of their skin and along with this 30 percent of consumers seek out anti-aging products featuring anti-stress claims. The link between diet and skin is evident and as consumers increasingly associate their lifestyle with their skin s appearance product formulations with added food-based ingredients and vitamins stand out among the competition added Mintel s Shannon Romanowski category manager for health household beauty and personal care. Vitamin Retailer (VR) asked a selection of experts about solutions for and insights into natural skin care. Doyle Skin care is booming with the global market estimated at roughly 121 billion. Skin care is the largest category of the global cosmetics sector comprising of roughly 35 percent of the total market. Alexander While the demand for conventional personal care solutions is flat consumer interest in natural skin care products is growing especially in light of increasing awareness of the skin-damaging and aging effects of stress everyday chemicals and environmental toxins. Hedquist This market is booming There is so much growth and expansion. More and more customers are demanding high-quality safe skin care products with ingredients that are wholesome and easy to understand. VR What is the state of the market for natural skin care products VR What are the latest ingredients used for skin care products and has that changed recently Maru Collagen is the main ingredient consumers are seeking today but not all collagen is created equal. Many advances in technology and science have resulted in more bioavailable forms as well as more clinical trial evidence on their performance. Doyle The most recent and exciting change is that it s not just about antiaging anymore. Uneven skin tone and hyperpigmentation are just a few benefits that are driving the market. The rise in Beauty Balm and color-correcting creams reflect this trend and with the beauty-from-within category gaining momentum products including lutein and zeaxanthin isomers--which have demonstrated skin health benefits--are providing untapped opportunities. Friese Some of the latest ingredients being used for skin care include ingestible collagen hyaluronic acid coconut oil shea butter and cleansing ingredients such as green tea and apple cider vinegar. Many of these skinboosting ingredients have been around for a while but are increasing in popularity as consumers continue to search for natural alternatives. Hedquist We have found that there is a higher demand for paraben-free nonGMO (genetically modified organism) allergen-free and traceable ingredients. Customers are just as concerned about what isn t in their products as with what Go to generexlabs for info about this advertiser 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to naturalfactors for info about this advertiser is. Coconut is growing as is activated charcoal. The market is constantly changing following the trends and research on the latest miracle ingredient. VR What research on ingredients for skin health are retailers and consumers interested in Lifton The research that retailers and consumers are most interested in is human clinical data. While test-tube and animal studies may help identify promising ingredients worthy of further study it is human clinical studies that allow us to make foolproof predictions about how any given substance will function in the human body. Think about how chocolate is delicious for you but poisonous to dogs. We have to be mindful of the fact that humans differ from animals in anatomy physiology and metabolism when we re reviewing research. Maru The research needs to show an efficacy period and be validated in double-blind placebo-controlled human studies showing significant results in a short period of time i.e. 60 days or less. Doyle Research demonstrating spe- Wendy Meyerson s Natur-Tyme Health-food Store and Natural Beauty Salon itamin Retailer caught up with Wendy Meyerson owner of Natur-Tyme in DeWitt NY who shared her insights into the skin health category and how her store and salon approach natural skin care. VR What ingredients used for skin care products are you or your customers most excited about now and why Meyerson Natur-Tyme customers (as well as myself) want effective anti-aging support but without the chemicals and additives. We are blessed that the natural products industry has so much to offer in this area VR What skin care brands and products were your hottest sellers in 2016 what do these products offer that s so appealing Meyerson Natur-Tyme has select key skin care partners that we work together with. We create customer programs such as offering free facials (with purchase of product) inside NaturTyme s Enhanced Beauty salon ( watch v dudphjt_t pe) or free product with purchase. MyChelle Dermaceuticals and Annemarie Borlind. In addition NaturTyme has a small private-label skin care line Peptide Serums Argan Oil Hyaluronic Acid MSM Rosehip Oil Alpha Lipoic Acid and Glycolic Acid. VR What are the newest trends in natural skin care that you are seeing Meyerson Not necessarily new but 42 VITAMIN RETAILER V over a decade ago Natur-Tyme partnered with Jane Iredale mineral makeup. This was way before the trending of mineral makeup. This line provides diversity anti-aging and an array of colors and products to meet each customer s makeup needs. cific benefits rather than simply antiaging or moisturizing results are of most interest to retailers and consumers. Consumers choices are driven by the results they can expect to see. Anti-aging as an example has become a multi-dimensional term encompassing wrinkle reduction addressing hyperpigmentation firming brightening and evening out skin tone. Research focused on specific benefits will resonate with consumers and retailers alike. Friese As with any research or study consumers and retailers are interested in real-world applications and results. For example studies like the benefits of using coconut oil as a moisturizer. Ingredients that are not deemed natural such as benzoyl peroxide tend to have more research surrounding their effectiveness and safety as they ve been used in the skin care industry longer than many natural ingredients. To that end there needs to be more research on natural ingredients and their effectiveness for skin care. VR What percent of your skin care sales are beauty-from-within products (like silica supplements) compared to traditional products that people put on their skin (like lotions gels and cr mes) Has this changed from when you opened Meyerson We do see many customers coming in for products for hairloss wrinkles and nail concerns. We help educate the customer on the concept that what is going on inside reflects on what they are seeing on the outside. Nutritional support flows both ways VR What else would you like to add about natural skin care Meyerson Natur-Tyme is proud to have added a full service salon inside our 15 000-square-foot store. While cleaner salons are not unique being inside a health food store is Our mission is to offer our customers salon services with a conscience. The flow from the salon to the store floor is a beautiful synergy. Our Enhanced Beauty Area is staffed with licensed cosmetologists and estheticians so our customers are working with professional and educated staff. VR What part of the category is made up of beauty from within products Has this value proposition finally sunk in with consumers Doyle Of the 9.6 billion spent in the natural and organic personal care industry skin care is a third of the market and the category is growing. Results are what drive consumers for their skin care supplements--for example hair skin and nail formulas are popular because consumers can expect to see results relatively quickly. So growth in this category may be predicated on noticeable benefits in a specific period of time. OmniActive s Lutemax 2020 as an example has been shown to increase skin tone elasticity and skin brightening in as little as 12 weeks. And while traditional deliveries including capsules and gummies are still very much a stronghold in the category the expansion into drinks chocolates and even yogurt offers added excitement and new opportunities to entice consumers. Friese Beauty from within products are still in the minority due to the abundance of topically applied products. While there is still a lot of awareness that needs to be spread regarding the efficacy of beauty from within or ingestible skin care ingredients the market is a lot larger than it was five to 10 years ago. Products that contain collagen or hyaluronic acid for instance are very popular nowadays and consumers are realizing that an external and internal WWW.VITAMINRETAILER.COM MARCH 2017 Go to neocell for info about this advertiser beauty regimen is the most effective. Alexander Not enough. Retailers have long known how important our inner health is to our outer appearance and growing recognition of this among shoppers is driving more interest in beauty-from-within supplements and foods that contribute to overall health in addition to whatever benefits they may convey to the health of our skin. However more products are needed that build and repair skin proteins with amino acids. Hedquist Ideally all products in the natural skin care category would encourage beauty from within. Our skin is our largest organ and that means we need to take care to nourish protect and hydrate this vital part of our bodies. The microbiome concept is growing and for good reason. Our skin is delicate so we must be careful about what we apply to it and using products that nourish from within have the biggest benefits. This value proposition is finally getting the credit it deserves as more customers are seeing the importance of deeply nourishing our skin. and for vegetarian and vegan-friendly products. As an alternative to collagen supplements derived from animal sources Reserveage Nutrition s new Plant-based Support Collagen Builder features vegan-friendly nutrients. Ingredients included are our proprietary blend of amino acids vitamin C from organic amla gooseberry extract silica from bamboo and antioxidants from white tea. In addition to support skin hydration vegan phytoceramides are included. VR What are the newest trends in natural skin care Doyle Anti-aging has become a multidimensional term that addresses benefits such as wrinkle reduction hyperpigmentation firming brightening and evening skin tone. As a matter of fact for most consumers managing the appearance of their skin rather than looking younger is increasingly the primary motivation driving their skin care purchases. Redefining supplements for age management rather than antiaging may be more relevant and attractive to consumers. Another trend is whole body skin nutrition--not just the face neck and arms. This is a major benefit for the beauty-from-within category as supplements can provide a convenient way for consumers to get skin health and beauty support for the entire body. Maru The trends seem to favor oral delivery systems in conjunction with topical products. There is also dem44 VITAMIN RETAILER VR What specific challenges controversies or obstacles are there for manufacturers and marketers in the natural skin care space Hedquist The FDA (U.S. Food and Drug Administration) is stepping up their game in our market and that means you need proof of each attribute you re claiming. This ensures customers are not being misled and retailers don t have to worry about carrying a misleading product. This creates unique challenges though because what used to be an acceptable claim is now shifting so there is more demand for research and more caution for marketers. There is a lot of pressure for transparency from manufacturers so they must be accountable for exactly what they are using and where they are getting it from. Lifton At Quality of Life we don t ask you to take our supplements on faith. Faith is irrelevant when you have research. As a company committed to developing evidence-based products Quality of Life is the only company in the nutritional supplement industry that can make the guarantee that every ingredient in every one of our products is backed by human studies and delivered in dosages consistent with clinical research. Friese One of the primary challenges facing manufacturers and marketers of natural skin-care products is increased competition and not just from the large companies selling synthetic or conventional skin care ingredients. Just like the natural food industry start-up companies are popping up every day promising to offer a cleaner more effective formula than the other. Doyle There are a couple. For one translating research into relevant marketing messaging that resonates with consumers. More specifically research that shows benefits in a specific period of time so consumers can see the results. It s not enough to say a certain ingredient is good for the skin. Consumers want details. Also consumers are increasingly looking for tailored skin care formulas and the concept of one-size-fits-all formulations run the risk of excluding certain consumer sectors like Millennials who look at customized formulas more favorably. Alexander Legitimate companies with science-backed products need to break through both the grandiose claims of hucksters who are peddling anti-aging fountains of youth and the cynicism of consumers who have been hoodwinked into buying these questionable nostrums. VR What do U.S. retailers need to know about your products or ingredients for skin health Doyle Lutein and zeaxanthin isomers collectively known as the macular carotenoids are found throughout the body and abundantly in the skin. With this in mind OmniActive undertook a study to see how Lutemax 2020 can contribute to skin health. The study-- called Beautiful Skin Forever--showed that taking just 10 mg of Lutemax 2020 for 12 weeks demonstrated a rare combination of benefits. Specifically Lutemax 2020 increased overall skin tone skin lightening minimal erythema dose MED--the amount of ultraviolet light that elicits a burn response. Higher MED means greater protection from UV light and skin elasticity. And unlike other carotenoids like beta carotene Lutemax 2020 does not lead to carotenoderma yellowing of the skin from supplementation. Supplementing with Lutemax 2020 provides a whole-body approach to skin care in a small dose. Lifton Quality of Life s Oligonol is a healthy aging formula that supports normal circulation which has benefits in both skin health and appearance. Derived from the Asian superfruit lychee Oligonol is a breakthrough WWW.VITAMINRETAILER.COM MARCH 2017 Go to reserveage for info about this advertiser anti-aging antioxidant that is clinically proven to get your blood moving. Blood flow to the skin helps with elasticity which allows this unique nutritional supplement to reduce consumers skin wrinkles and brown spots. Although dry prickly skin may be an uncomfortable reality for many knowing that there s a wide range of irritants for those who have sensitive skin may make finding a remedy for these symptoms seem like a daunting task. Fortunately there s safe effective and completely natural help for your customers skin. Made from a special strain of patented heat-sterilized Lactobacillus acidophilus Exequel supports healthy skin from the inside out. Exequel works to soothe dry sensitive skin and helps to improve the skin s appearance allowing users to feel comfortable in their own skin. Hedquist White Egret s Vitamin C Hyaluronic Acid Serum is an incredible product that was carefully crafted to offer a multitude of superior benefits to your skin. Hyaluronic acid hydrates firms and beautifies the skin. Vitamin C neutralizes free radicals keeping a youthful look for your skin. We also use vitamins E and A and aloe to help soothe and protect skin against environmental exposure. All of White Egret s skin care products (except our 100 percent pure Olive Squalane Oil and Colloidal Silver Spray) are formulated with a natural balance of over 72 Ionic sea minerals that provide a multitude of benefits for your skin. We carry a Charcoal Mask to cleanse your skin before applying our Vitamin C Hyaluronic Acid Serum and a hydrating Retinyl Night Cr me to apply before you go to sleep. This Trio of Beauty is key in keeping your skin youthful nourished and balanced. We also carry a Pure Magnesium spray for your skin that has our iconic balance of over 72 Ionic Sea Minerals as well as Colloidal Silver Spray and Olive Squalane Oil. Friese Collagen Peptides as well as other Vital Proteins products provide a valuable foundation for any skin care routine. Collagen has been thoroughly studied and its effectiveness for provided skin moisturizing building collagen 46 VITAMIN RETAILER structure and reducing wrinkles is second to none. Maru A leader in the beauty from within category Reserveage Nutrition strives to be first-to-market with the most effective science-based products taking its inspiration from the world s healthiest cultures and the best clinical research. Our family of brands includes Reserveage Nutrition RE-BODY ResVitale (GNC exclusive line) and CocoaWell. Committed to sourcing high-quality ingredients traceability and transparency we ve been recognized with 30 industry awards for product excellence. Skin serves the multifaceted role of regulating body processes such as temperature and sensation and protecting internal organs. Skin often offers a glimpse of our inner health which is why it is important to nurture it. Reserveage is committed to providing consumers the highest quality products to support their beauty from within journey VR How does your company support retail sales Lifton Quality of Life keeps open communication with our retailers so that we re available to support them in any way they may need. Whether that be providing shelf talkers offering special promotions or coupons advertising in their publications or in their store or helping to organize and run an in-store educational event we offer continued support to our retailers. Hedquist White Egret takes pride in our outreach to our retailers. Our support includes staff training where we visit stores and do demos and discussions on our products literature that educates staff on our products unique displays that draw customer s eyes to our products and we also offer samples for retail owners and employees to try out and get acquainted with our products. Maru Partnering with our retail community is very important to us. In store we offer education which includes materials in store and field staff traveling from store to store shelf talkers coupons endcaps and shippers. We also provide marketing support driving consumers to the store to shop This includes paid print ads PR social media and digital marketing. VR What else would you like to communicate to health food retailers about your products for skin health Friese We would like to thank our current retailers for supporting our mis- sion. For those who haven t heard of Vital Proteins our collagen products are high quality sustainably sourced clean label and effective. We value our retail partnerships and strive to provide excellent customer service speedy ship times and in-depth educational support. Hedquist White Egret is an industry leader in mineral skin care and therapeutic candles. We ethically source our minerals from the Great Salt Lake using only solar evaporation. All of our products are non-GMO sulfate-free and paraben free contain no artificial dyes or fragrances and are manufactured and packaged in the USA with worldwide ingredients. Alexander We get bombarded through our skin by chemical pollutants and toxins that are absorbed. These chemicals come in the form of cosmetics shampoos deodorants hair dyes nail polish and lotions. Additional toxic hits come from flame retardants and chemicals in our clothes bedding furniture and even from the water in our showers. At BodyHealth we want to help shoppers find products that assist the body in naturally eliminating many of the toxins that build up and that s one reason we at BodyHealth offer a whole range of detoxification solutions including an environmental Body Detox Spray Intestinal Cleanse to help the body eliminate Complete Multi Liver Detox Support to provide essential nutrients for the body and support the detox pathways Metal-Free Spray to purge the body of toxic heavy metals and more. VR Extra Extra Biotin supplements may affect blood tests. To read more on this topic from Abbott Diagnostics visit i For More Information Abbott Diagnostics (800) 227-5767 BodyHealth (877) 804-3258 Natur-Tyme (315) 488-6300 OmniActive Health Technologies (866) 588-3629 Quality of Life Labs (877) 937-2422 Reserveage Nutrition (800) 553-1896 Vital Proteins (224) 544-9110 White Egret Personal Care (800) 309-3277 WWW.VITAMINRETAILER.COM MARCH 2017 Go to pharmachem for info about this advertiser Solutions Stress A vast array of products in the stress and anxiety market give retailers a multitude of options to help ease the stressors of modern life for both children and adults. By Karen Morse MPH ccording to the National Institute of Mental Health approximately 18 percent of the U.S. population suffers from some type of anxiety disorder yet only about onethird of those suffering seek treatment. Anxiety disorders develop from an intricate set of risk factors including genetic predisposition brain chemistry personality and lifestyle factors such as stress. The American Institute of Stress has stated that an estimated 75 to 90 percent of visits to primary care physicians are for stress-related problems. Job stress tops the list as the leading source of stress but stress appears to be present at all stages of life affecting children and older adults as well. We live in an increasingly fast-paced world stated Kurt Forstmann director of hemp products at Colorado-based Aceso. Technological advances have spurred exponential growth and change on many fronts and this has created a lot of stress in people trying to keep up. There are increasing demands from our A jobs and from our families and particularly in urban centers there are increasing demands on our time from greater traffic volume and longer lines in stores. Chris Meletis ND a naturopath with Oregon s Wild Harvest headquartered in Oregon agreed. We live in a stressful world and daily stress works against our efforts to stay optimally healthy said Meletis. When you get stressed you no longer are in a state of ease rather you are in a state of dis-ease he continued. The solution is to strategically minimize our stress exposures while also working to guard against the ravages of stress. Market Trends Forstmann noted that these increasing demands on people create a rising need for natural remedies and incre-dible potential for the supplements market. Randy Buresh RN co-founder of Oregon s Wild Harvest agreed. The demand for stress and anxiety herbal supplements is strong and growing he said. We have always known that chronic stress effects the body in many ways and that nature has provided us with a vast array of medicinal herbs that will help the body return to a healthier state. To be truly healthy you must identify the cause of stress and restore balance. Consumer education has made a huge impact on the market as well. Consumers are getting smarter when it comes to what they ingest explained Marci Clow MS RDN at Rainbow Light in Florida. They re asking health care practitioners tougher questions often related to frustrations with side effects of drugs she said. Overall the category appears to be maturing and evolving with more evidence-based products emerging and more consumers and health care professionals alike recognizing that dietary supplements can be a part of a healthy lifestyle to support stress and anxiety issues Clow stated. WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM MARCH 2014 48 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to kingbio for info about this advertiser Kids and Stress Dr. Frank King founder and president of King Bio located in North Carolina shared that one market trend his company recognized was that even young children today are suffering from stress. The American Psychological Association reported recently that 33 percent of children are experiencing stress-related health symptoms such as sleep problems headaches and upset stomach he explained. Building on the success and popularity of King Bio s adult stress and anxiety offerings the company formulated the Kids Stress & Anxiety product. Dr. Hahnemann the founder of homeopathy discovered an enormous benefit to having children use homeopathic medicine King said. The correct homeopathic remedy could relieve not only the symptoms the children inherited from their parents but also prevent that child s future offspring from suffering those tendencies. It stops those genetic predispositions from repeating generation after generation. This is the driving force behind why we place such emphasis on our new kids products. Products for Stress and Anxiety Relief B-Vitamins According to Meletis B vitamins are essential for modulating the stress response and brain chemistry. They work in synergy with one another and are all important for helping support a healthy nervous system Meletis explained. Vitamin B6 as reported by the Linus Pauling Institute is involved in over 100 health-promoting enzyme pathways in the body including the creation of serotonin the happy neurotransmitter he said. In today s world there are many daily stressors and sometimes we require a supplemental B-complex to assure adequate levels of these watersoluble nutrients to support healthy energy production mood wellbeing and nervous system health added Clow. Adaptogenic Herbs Adaptogenic herbs help the body adapt to stressors through a protective mechanism. They protect the mitochondria from stress-induced damage by stimulating cells to produce proteins that return the body to a place 50 VITAMIN RETAILER of homeostasis and rest after periods of stress explained Dr. Pete Sulack founder of a division of Unhealthy Anonymous Inc. in Oklahoma. Ashwagandha (Withania somnifera) is a safe and effective adaptogen commonly referred to as Indian ginseng that used in ayurvedic medicine to help the body combat stress. Results from a randomized double-blind placebo-controlled study published in the Indian Journal of Psychological Medicine found that ashwagandha root extract was effective at improving resistance towards stress and study subjects also reported an improved quality of life. The University of Maryland Medical Center s Complementary and Alternative Medicine guide lists holy basil (Occimum sanctum) as another adaptogenic herb that may provide relief from symptoms of stress and support adrenal health. The recommended dose for stress support is 400 mg daily. While generally considered safe holy basil may have a blood-thinning effect and should be used with caution when combined with other medications known to thin the blood. Eleutherococcus senticosus also known as eleuthero or Siberian ginseng is widely used in Russia as an adaptogen to cope with physical and mental stressors. The active ingredient in the herb (eleutherosides) may also help stimulate the immune system. Oregon s Wild Harvest has developed Stress Guard a blend of organic adaptogenic herbs holy basil ashwagandha and licorice as well as organic B vitamins to support brain function. In addition the supplement contains a clinically proven dose of L-theanine and organic skullcap to promote relaxation and reduce feelings of anxiety without causing drowsiness. Stress Guard (available in 90-count for 30 days of supplementation) is a nonGMO (genetically modified organism) vegetarian capsule that does not contain dairy wheat gluten soy or corn allergens. Rainbow Light offers Zen Therapy a vegan gluten-free tablet formulation that contains nutrients to help promote a healthy nervous system combined with a botanical blend to maintain calm and relaxation. In addition to a high-potency vitamin B complex the product contains eleuthero as well as soothing valerian and California poppy. California poppy promotes relaxation and is used to help symptoms of anxiety insomnia and nervous tension. Zen Therapy does not cause drowsiness or impair focus so it is safe to take during the day. Rainbow Light s new food-based line Vibrance offers two multivitamins that are targeted for supporting energy vitality and managing stress. Men s Multivitamin plus Stress Support and Women s Multivitamin plus Stress Support are food-based capsules that feature highly bioavailable B vitamins to counteract stress and support a healthy nervous system response as well as magnesium to promote calm. StressRX capsules from the StressRX division of Unhealthy Anonymous Inc. contain a unique blend of adaptogenic herbs to reduce the effects of stress increase energy and boost immunity. The all-natural formulation contains ashwagandha rhodiola and cordyceps-- three adaptogens that work together to calm the body s response to stress. Magnesium An estimated 70 percent of Americans don t get enough magnesium from their diets and stress can cause magnesium loss by reducing normal retention in the kidneys said Neil E. Levin CCN DANLA the senior nutrition education manager at NOW Foods in Illinois. A magnesium deficiency can magnify stress because serotonin the feel-good brain chemical that is boosted artificially by some medications depends on magnesium for its production and function added Carolyn Dean MD ND medical advisory board member for the Nutritional Magnesium Association. Natural Calm from Texasbased Natural Vitality has been the best-selling magnesium supplement in the natural products market for over a decade. Natural Calm is an effervescent drink that balances magnesium levels and calcium intake that helps consumers feel more relaxed and less stressed. Natural Calm s ingredients are nonWWW.VITAMINRETAILER.COM MARCH 2017 Go to nutrex for info about this advertiser Solutions Stress GMO and include raspberry lemon orange sweet lemon and cherry flavors as well as the original unflavored product. NOW Foods offers Magtein nonGMO vegetarian capsules made with magnesium-l-threonate a highlyabsorbed patented form of magnesium that readily crosses the blood-brain barrier to facilitate learning memory and relaxation. Hemp and Cannabinoids CBD or cannabidiol has been recently introduced into the stress and anxiety product category with a bigger presence during the past few years as a result of the national trend toward cannabis legalization. There is a common misconception that hemp is another euphemism for marijuana stated Forstmann. While they both are cousins within the cannabis genre they are indeed separate species of plant. As such hemp and CBD derived from it are legal across the U.S. and in many countries around the world--but thanks to the misconception mentioned above it is only now entering the national dialog around anxiety wellness. Studies looking at the brain s electrical activity have demonstrated that anxiety may be a result of neuron hyperactivity. CBD has been shown to bind receptors preventing neurons from generating electrical currents and calming them Forstmann described. CBD has also been shown to redistribute blood flow within the brain in ways associated with a reduction in anxiety. Aceso s Calm product combines the naturally occurring cannabinoids in hemp with the terpenes linalool (from the lavender plant) and limonene (from grapefruit) to create a fast-acting non- sedative formula. The product has two delivery system options a powdered delivery method that mixes easily with water or a tincture spray applied under the tongue. There are two features that make Calm unique from other CBD anti-stress products starting to come on the market said Forstmann. Our spray and powdered delivery systems offer a better tasting cleaner and more convenient way for people to consume [the product] and our patented blend of CBD and historically proven botanicals creates an entourage effect wherein the individual components assist the others in affecting the targeted outcome. In 2016 New Jersey-based MetaCan launched their HempFusion line that included the stress-specific capsule formulation HempFusion Stress. The product contains a unique full-spectrum phytocannabinoid oil extracted from hemp along with black pepper fruit and clove oil. The body makes its own cannabinoids called endo cannabinoids said Jason Mitchell MetaCan s co-founder and president. So when we supplement with plant-based cannabinoids we may be able to support our body in a way that has not been done before with other products. This formulation is a great option for those who seek stress support in addition to daily endocannabinoid system support. HempFusion Stress also includes Sensoril a patented form of ashwagandha. flower remedies plus 19 homeopathic ingredients to address all types of stress. The 24 ingredients are available in three different potencies. The oral spray delivery system can be easily administered anytime or anywhere. Aromatherapy Thanks in no small part to the perceived and real stresses in modern life we find the need for relaxing formulas to be constantly growing said Levin. The category goes beyond orally ingested products to aromatherapy yoga meditation and other stress reduction techniques he continued. NOW s most recent introduction in the stress management category are aromatherapy blends. The company s Peace Love & Flowers blend combines ylang ylang orange and patchouli essential oils for a sweet floral scent that is calming soothing and uplifting. This blend is also available in a kit called Let There Be Peace & Quiet which contains bottles of lavender peppermint and eucalyptus pure essential oils along with a bottle of their Peaceful Sleep blend. NOW also has a line of ultrasonic essential oil diffusers that use tap water to diffuse your favorite essential oils and enjoy the benefits of aromatherapy. Customer Concerns Ramona Billingslea marketing manager at Betsy s Health Foods in Houston TX expressed that stress and anxiety is a constant area of concern for customers. We try to offer a whole person approach for our customers she stated. One of my recent blog posts about starting a meditation habit has been mentioned in the store. Customers seem to be looking for even more information from us about things they can do to help with stress above and beyond supplement choices. According to Billingslea the best resource is an educated staff. We train our staff to be like detectives asking the right questions about a person s nutritional challenges and goals lifestyle choices overall health and medications for safety purposes so that we know which products a consumer may be most interested in she offered. Andrew Aberth regional vitamin and cosmetic operations manager for Lassen s Natural Foods and Vitamins headquartered in Ventura CA placed the stress and anxiety category as one WWW.VITAMINRETAILER.COM MARCH 2017 Homeopathic Remedies Homeopathy and supplements are in two different categories explained King. Both are natural but homeopathic medicine is considered a pharmaceutical drug product and as such can make health claims that address specific symptoms. Kids Stress & Anxiety is the newest formulation in King Bio s Stress product lineup. The product has 17 homeopathic ingredients in three potencies that relieve symptoms of stress including irritability restlessness and a nervous stomach. Children need natural help in coping with stress and homeopathy since it has no known negative side effects and no known drug interactions is the safest suggestion retailers can offer King added. For adults King Bio s Stress Control is a top seller. The formula has the five 52 VITAMIN RETAILER Go to drwillards for info about this advertiser Solutions Stress of the most frequently shopped supplement areas. The category is saturated with options and can be difficult to navigate and choose the right product without an employee recommendation he explained. Customers want a starting point. We have been seeing a lot of specific formulas lately shared Mo GeorgePayette CEO of Mother s Market & Kitchen with corporate offices in Costa Mesa CA. The stress and anxiety spectrum is so vast so it s nice to see products that are addressing varying degrees of the issue. Tips for Retailers One of the main challenges for retailers according to George-Payette is directing customers to which aid is more suitable for their specific needs. With the large selection [of products] available a lot of trial and error may be required she added. Forstmann stated that one of the best things a retailer can do to generate excitement in this category is to be aware of what s going on in the world and particularly understanding what stressors their customers may be experiencing. Once the stressors are understood he explained retailers can tie in their supplement options through sidewalk sandwich boards instore signage prominent shelving as well as local digital and traditional advertising. Clow added that retailers should use their expertise to guide consumers to trusted brands and products and point to products that use evidence-based ingredients. Most importantly she said retailers should always encourage customers to have an open dialogue with their health care practitioner about any dietary supplement they are considering to support a particular health issue including management of stress or anxiety. The verbal interface at the point of sale is an important exchange because it helps guide consumers to the supplement products that are well suited for their individual needs she contin- ued. It is essential that discussion of these products is accurate and legal. Retailers need to avoid offering medical advice or suggesting that supplements can treat a disease or replace prescription drugs. Clow recommended that all retailers should refer to the Council for Responsible Nutrition s (CRN) Roadmap for Retailers to understand the responsibilities and laws around discussing supplements with customers. VR Extra Extra Common probiotics could reduce stress. Visit to learn more i For More Information Aceso (888) 297-1242 King Bio (800) 543-3245 MetaCan Group (877) 669-4367 Natural Vitality (866) 416-9216 NOW Foods (800) 999-8069 Oregon s Wild Harvest (541) 548-9400 Rainbow Light (800) 635-1233 Unhealthy Anonymous Inc. (918) 521-7777 THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights April 3 10 17 Sports Nutrition Pet Health ad closing June 5 3 17 Men s Health Vity Awards Issue ad closing May Vision Health Science of 4 4 17 ad closing Supplements--Summer Issue July Pain & Inflammation 6 7 17 ad closing Product Sales Training for Retailers Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to naturalvitality for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N BY TRICIA RYAN BA BSC MBA A ccording to Hartman Research Americans have become committed multichannel shoppers--they have become quite used to evaluating specific stores (and channels) in terms of which specific food and beverage categories they want to obtain from each based on a complex calculus of relative value. Low-stakes high-velocity staples move to club or hard discounters. Higher-stakes items move upmarket or to the local supermarket ... if it is well run. As more staple purchases of centerstore product have moved to alternative channels including e-commerce the net effect has been for consumers to fill their baskets and carts more and more with fresh and special-occasion foods ... as well as convenient fill-in purchases. The massive pantry-stocking carts of yesteryear are very hard to see any more as a result of multichannel purchasing. From a consumer s planning perspective there is a complex set of trade-offs that are made when needing these fresh and special-occasion foods and in partic56 VITAMIN RETAILER ular items such as gluten free and free-from. Historically these items came from specialty grocers in the natural channel--however with free-from and gluten free moving to mainstream retailers have had a unique opportunity in the last few years to woo these buyers back to visiting the center of the store. Consumer planning strategies developed by market researchers may fit classic consumer purchases. However with the free-from and gluten-free category we can see there is a challenge to the consumers thinking and buying habits. There seems to be a unique balance between need price time store environment and best selecWWW.VITAMINRETAILER.COM MARCH 2017 Go to pharmachem for info about this advertiser GLUTENFREESPECIALREPORT tion of free-from gluten-free options. Understanding these functional and emotional attributes will be the retailer s challenge in 2017 as growth continues in the category. Key for retailers will be how competitors implement unique strategies to assist these consumers in their stores and what they will do to compete and or match these activities. Special festivals and fairs educating of staff and adding dietitians nutritionists have all been key conversion and loyalty strategies. increased competition from manufacturers in producing gluten-free products and or marketing of products that happen to be gluten free and can therefore make these claims. The addition of these products provides another reason to shop in your store based upon brand selection. less likely to associate eating gluten-free foods directly with losing weight and more likely to view these as contributing to overall well-being. Aside from health there are several other reasons consumers eat gluten-free foods many of which have still not been confirmed by scientific research. These reasons include treating or improving skin improving athletic performance or managing ADHD. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N Health Continues to Drive Glutenfree Consumption The drivers for gluten-free food consumption continue to be mostly related to health and well-being Better for my overall health More natural and More energy are the top drivers and have remained fairly consistent since 2014. Although the reasons for use of gluten-free food is varied it is more substantive and disease condition-related than emotional The primary reason for buying gluten free is that food is perceived to be healthier (34 percent) Household allergy and sensitivity is also a strong driver for 27 percent Weight management is important (20 percent) The perception of gluten free being higher quality (18 percent) A household member has celiac disease (14 percent) Treatment of IBS (irritable bowel syndrome) ADHD (attention deficit hyperactivity disorder) etc. (11 percent) I buy products that just happen to be gluten free (31 percent) Perhaps the free in gluten free is associated with being cleaner or natural as is sometimes associated with other free-from claims. According to Mintel s Free-from Food Trends--US May 2015 Report consumers perceive foods with any free-from claim as both healthier and less processed. While overall health continues to drive gluten-free food consumption use as a weight-loss aid declined from 25 percent in 2014 to 20 percent in 2016. Consumers appear 2017 Gluten-free Consumption Continues Steady Increase According to Mintel Research the percentage of respondents who are consuming gluten-free versions of foods that typically contain gluten continues to trend upward. Overall any consumption reached 32 percent in 2016 up from 24 The Gluten-free Category is One Where the Influence of Others Appears Quite Impactful Since 2014 there has been a slight increase in respondents who eat glutenfree foods because they believe gluten is bad for you (14 percent) and because someone they know is eating gluten-free foods (14 percent). The gluten-free category seems to be one where the influence of others appears quite impactful. Consumers in households where someone is following a gluten-free diet are more likely to adopt the diet to avoid cross-contamination as well as for ease of eating together. Packaged Facts research confirms the continued growth of the gluten-free category however they are expecting more modest growth in 2017. The market appears to be maturing with growth rates expected to slow. As a retailer it appears to be a good time to put strategies in place to make sure you continue to own your share of the market opportunity. VR A brand champion and trend expert Tricia Ryan has more than 15 years of progressive experience in marketing and communications with a focus on food and consumer packaged goods in the food and beverage industry. She is a principal at the Gluten-Free Agency providing strategic and communication expertise on the gluten-free market. She also leads the Gluten-Free Certification Program in its marketing efforts across North America. She has an MBA in marketing and business and has completed her internship as a registered dietitian. WWW.VITAMINRETAILER.COM MARCH 2017 perent in 2013. Increases in both personal and household consumption contributed to this uptick. Reasons for the continued growth can be attributed to increasing awareness and incidence of celiac disease and nonceliac gluten sensitivity (NCGS) and perceived health benefits of following a gluten-free diet continue to impact the market. However growth has mainly stemmed from consumers not diagnosed with celiac disease. This supports the notion that retailers listing of these products are not limited to the small percentage who suffer from the disease condition (estimates 1-3 percent for celiac disease and 5 to 6 percent for NCGS). Also important is putting strategies in place to retain these consumers as they are not using your store out of necessity. Helpful to retailers is the continued 58 VITAMIN RETAILER Go to pacificresources for info about this advertiser GLUTENFREEPRODUCTFOCUS Spread it on Thick Gluten-free Dressings Condiments and Sauces G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N ccording to a 2015 study titled Sauces Dressings and Condiments in the U.S. by Euromonitor International sauces dressings and condiments are projected to record slow growth over the forecast period with retail volume sales inching up by only 3 percent over 2015-2020. Although consumers are increasingly interested in bold flavors and gourmet cooking the category faces strong competition from foodservice establishments and especially snack foods. But as for the gluten-free condiment market according to A B Y J A N E T P O V E R O M O allergy-free condiments seasonings and spreads account for about 7 percent of the global market for gluten-free foods and beverages with North America leading in terms of regional share that is estimated to be 54 percent in 2014. Europe and North America are also forecast as the two fastest growing markets for gluten-free condiments seasonings and spreads. The market for gluten-free foods and beverages has undergone a radical change from being considered specialty niche products to becoming mainstream products. Millions of individuals around the world have started consuming gluten-free products not only because of being diagnosed with celiac disease but also because of a general perception of maintaining better health. A current trend toward free-from products consumption has given further impetus to the gluten-free foods and beverages segment. Below are a few options for tasty condiments available for your glutenconscious customers. 4th & Heart Artisanal Ghee Praised for being equal parts nutritious and delicious California-based 4th & Heart (parent company Tava Organics) offers ghee in one-of-a-kind flavors of White Truffle Himalayan Pink Salt Madagascar Vanilla Bean and Original recipe. Fourth & Heart prides itself on crafting premium grass-fed pastureraised and glyphosate free ghee that is unlike any ghee in it s category. An ideal butter substitute for the lactose intolerant and dairy-free 4th & Heart is thrilled to bring this ancient ingredient to the spotlight and educate consumers on ghee s versatility and health benefits. The products are certified gluten free and have an MSRP of 14.99 for a 9-oz. glass jar. For more information call (323) 686-2868 or visit Hilary s Apple Fennel Dressing Hilary s Apple Fennel Dressing by Kansasbased Drink Eat Well Inc. is a wonderfully balanced vinaigrette made with health supportive apple cider vinegar. Unlike many conventional dressings created with canola or soybean oil Hilary s instead opts for clean real food ingredients like extra virgin olive oil. Additionally the dressing is certified organic non-GMO (geneticcally modified organism) Project Verified Certified Gluten-Free and free from corn soy dairy eggs and refined sugars. The MSRP for an 8-oz. bottle is 3.99. For more information call (785) 856-3398 or visit Kam s Chili Sauce Sweet & Spicy Kam s Kettle Cooked (Carson City NV) has crafted the perfect condiment with a 100-year old family recipe to bring homestyle goodness back to America s tables. Kam s is allnatural gluten free and nonGMO verified offering versatility and value as a table condiment or cooking sauce. Proving the best things in life can remain simple Kam s home-style chili sauce is five natural ingredients slow simmered using the finest quality tomatoes and peppers California has to offer. The art of kettle cooking and canning has been passed down our family for generations. Bringing this classic all natural food condiment back to household pantries and tables is our mission. The MSRP ranges from 3.29 to 3.99 for a 12-oz. jar. For more information call (855) 526-7468 or visit WWW.VITAMINRETAILER.COM MARCH 2017 100% Organic Raw Honey Iowa-based Heavenly Organics honey is sourced utilizing bee-friendly and smoke-free honey harvesting which preserves the pollen vitamins minerals and enzymes found in raw honey making the brand possibly the healthiest source of honey available in the U.S. Heavenly Organics was built on the belief that the only way to eliminate conflict is to provide ethical job opportunities to those living in conflict zones. The honey is sourced in remote and conflicted areas of Northern and Central India by small farmers to help preserve traditional and sustainable organic farming methods. The honey is certified organic and gluten free. The MSRP for the 12-oz. size is 7.99 and the 22-oz. size is 11.99. For more information call (641) 636-2095 or visit 60 VITAMIN RETAILER Go to naturalfactors for info about this advertiser GLUTENFREEPRODUCTFOCUS Nocciolata Dairy Free Italy s Rigoni di Asiago (with a U.S. office in Florida) is now offering Nocciolata (pronounced no-cholata) Dairy Free a certified-vegan alternative of their better-for-you higher-quality better-tasting chocolate-hazelnut spread. Made with organic ingredients completely free of GMO s preservatives colors additives or artificial sweeteners Rigoni di Asiago s Nocciolata Dairy Free combines hazelnuts cocoa and cocoa butter natural vanilla extract and raw cane sugar for a chocolate-hazelnut spread with undeniably superior flavor and smooth texture. Nocciolata Dairy Free is made with environmentally responsible cold-pressed sunflower oil. It also contains far less sugar than other brands and is free from hydrogenated fats. Each batch takes 36 hours of artisanal preparation to develop its rich and complex flavor and easy-to-spread consistency. Nocciolata Dairy Free is an indulgent snack a wonderful addition to breakfast spreads an alternative to other nut butters and is a wonderful accompaniment for breads fruit or non-dairy ice cream. Certified organic the MSRP for a 270-g jar is 6.49. For more information call (305) 470-7583 or visit Beaver Brand Stone Ground Mustard The new Beaver Brand Stone Ground Mustard by Oregon-based Beaverton Foods is a German-style mustard that features all-natural mustard oil and an absence of preservatives. The Beaver Brand is the top-selling specialty branded mustard in the West. ( I.R.I. Total US Food 52 weeks ending Oct. 2 2016). The mustard is certified gluten free and the MSRP for a 12-oz. jar ranges from 2.99 to 3.29. For more information call (503) 646-8138 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N Chia Fruit Spreads Texas-based World of Chia introduced its line of omega-3 fiber and protein-rich fruit spreads. They are naturally acidified with lime juice made in the USA and affordably priced. Each premium 10.9oz. jar contains only four ingredients and retails for 5.99 to 6.99. World of Chia Premium Fruit Spreads are available in strawberry raspberry and blackberry flavors as well as a threepack of all three flavors. For more information call (800) 251- 6973 or visit 62 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to er-kang for info about this advertiser ACGUPDATE The Controversy of Oats in a Gluten-free Diet G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N N ow there is probably no greater controversy within the celiac community and the gluten-free food chain than the risk of gluten in oats and the requirements for gluten-free oats in gluten-free foods. Gluten refers to proteins found in wheat barley rye and any hybridized strain created from at least one of those cereals. So what is the controversy around oats Oats are considered a high-risk ingredient in glutenfree products because of almost universal contamination between barley and oats in the growing fields and the additional risk of contamination during harvest and processing. The mechanical separation of these crosscontaminated grains is also difficult since the barley oat and wheat seeds are so similar in size. Despite this the U.S. Food and Drug Administration (FDA) rule on gluten-free claims still excludes oats from the definition of gluten and does not mandate any other preventative measures for a finished food product other than it must contain less than 20 ppm of gluten to bear a gluten-free label. Health Canada on the other hand prohibits the addition of regular commodity oats in all gluten-free products sold in Canada. However it will allow gluten-free oats providing there is sufficient evidence that they have been subjected to special processes to ensure they are safe and that the final product does not contain more than 20 ppm of gluten. To protect North American consumers from the inadvertent contamination of gluten via oats the GlutenFree Certification Program (GFCP) has also adopted the Canadian glutenfree regulatory requirements as a basis for recognizing and sanctioning the best practices which manufacturers need to implement and validate to achieve 20 ppm of gluten in a final product. The GFCP requires that all incoming ingredients entering a manufacturing facility with a gluten-free management system in place be verifiably gluten-free. This means that all 64 VITAMIN RETAILER incoming oats must show proof that they are gluten-free oats. As oats are considered a high-risk gluten contaminant facilities should clearly set their specifications such that glutenfree oats have been grown transported stored prepared and managed in a manner that avoids crosscontamination by wheat barley rye or their hybridized strains to consistently achieve the desired food safety outcome of 20 ppm for gluten. Suppliers of gluten-free oats should have documented standard operating procedures (SOPs) in place which can be assessed by the facility to verify that the supplier conforms to those specifications. SOPs should include but not be limited to seed purity field management the cleaning of harvesting equipment storage management and transportation. The GFCP fully supports the appropriately named purity protocol as the gold standard and only evidenced-based approach to minimize risk. When it comes to producing gluten-free oats industry questions whether this is the only acceptable process to reduce the risk of product failure or are there other interventions which may augment variations of the protocols such as the application of strategic optical or mechanical screening and testing that are also effective. These approaches start with a higher risk profile so the challenges are in gaining assurance with a higher risk product through additional sampling and testing. The purity protocol specifies how oats can be grown and handled to prevent any cross-contact with gluten-containing grains. This includes dedicated growers dedicated storage facilities and controlled transportation including a trace-back and verification process back to the grower. The prevention approach requires additional diligence however and has been proven to produce a higher level of safety in gluten-free oats. The GFCP recognizes intervention on-farm as an efficient and effective way to start clean for the appropriate management of gluten during manufacturing to stay clean. Sourcing gluten-free oats from a supplier who can demonstrate a purity protocol has reduced risk advantages as documented due diligence at the supplier level can be plugged directly into a gluten-free management system as evidence at the manufacturing level. Less due diligence at the supplier level results in a greater risk and thus burden on the manufacturer to provide proof of conformity (i.e. visual inspection testing rejection of the ingredient or finished products before release to the public etc.) Regardless any manufacturer using gluten-free oats under the GFCP is subjected to a rigorous risk evaluation of their gluten management system to demonstrate that ability to manage incoming gluten-free oats consistently meets 20 ppm of gluten food as the standard for a safety outcome. One thing is certain how to consistently achieve gluten-free oats has forced industry governments and consumer groups to investigate closer. The GFCP accomplishes this strictly on an individual case by case basis using science to seek out the facts and provide documented proof to ensure that the requirements of both the GFCP and the regulators are met. Paul Valder President & CEO Allergen Control Group Inc. The Allergen Control Group Inc. is a privately held corporation which owns and operates the Gluten-Free Certification Program which is endorsed exclusively by Beyond Celiac in the U.S. and the Canadian Celiac Association in Canada. For more information visit WWW.VITAMINRETAILER.COM MARCH 2017 Go to cwhemp for info about this advertiser GLUTENFREENEWPRODUCTS Free Range Turkey and Frontier Blend CARLSBAD CA--Crafted to deliver restorative drinkable nourishment for the journey of life new Free Range Turkey and Frontier Blend continues Bonafide Provisions mission to make the benefits of traditionally prepared organic bone broth accessible and convenient for all. New Free Range Turkey and Frontier Blend bone broths are handcrafted in small batches using the time honored traditional process for making bone broth by slow simmering for 24-48 hours to maximize nutrient content through producing gelatin from collagen-rich joints and extracting minerals from the bones into the broth. They are then frozen immediately after preparation to maintain nutritional integrity. Best enjoyed when sipped warm the broths offer amino acids gelatin and easily digestible minerals to support health and vitality. Free Range Turkey and Frontier Blend are crafted without any dehydrating shelf stabilizers lactic acid or citric acid preservatives and are gluten free and paleo friendly. Twenty-four-oz. pouches of both Free Range Turkey and Frontier Blend have retail values of 9.99 and 11.99 respectively. For more information call (760) 683-9146 or visit ProBurst Bites & Baking Chocolate Snack Packs CHICAGO IL--Bursting with 6 to 7 g of tasty plant-based protein in each bite Enjoy Life s new ProBurst Bites are an ideal protein boost post-workout while snacking on-the-move or as a midday pick-me-up. Varieties include Cranberry Orange SunSeed Butter Cinnamon Spice and Mango Habanero. Touting a convenient resealable pouch each protein-rich ball is rolled in a crunchy blend of seeds and spices with a creamy chocolate center. Also introduced to the Enjoy Life lineup of allergy-friendly baking chocolates by popular demand the Baking Chocolate Snack Packs have two varieties of decadently smooth chocolate chips Mini Chips and Dark Chocolate Morsels. Containing perfectly portioned versions of the brand s top-selling baking chocolate each snack pack is comprised of 12 1-oz. pouches. A 12-oz. Snack Pack for a retail value of 7.49 while there is an MSRP of 6.99 for a 6-oz. pack of Bites. For more information call (888) 50-ENJOY or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N Eat Your Vegetables GREENSBORO NC-- Good Health Eat Your Vegetables are crafted with a blend of eight great vegetables carrots sweet potatoes kale spinach broccoli tomato beets and shiitake mushrooms and feature five mouthwatering flavors including Sea Salt Jalape o Ranch Korean BBQ Sour Cream & Onion and Sea Salt & Lime. Crafted with highquality ingredients perfectly blended into a deliciously light and crispy chip Eat Your Vegetables chips are an excellent source of vitamins A and C and a good source of vitamins E and B6 so everyone can snack happy. Certified gluten free each crunchy and delightful chip is free of nuts cholesterol MSG hydrogenated oils trans fat and artificial colors. Many flavors are also NonGMO Project Verified. Each 4.5-oz. bag has an MSRP of 3.49. For more information call (336) 698-3590 or visit Cheddar Cello Whisps FAIRFIELD NJ--Cello Whisps by Schuman Cheese are the perfect snack food made from just one wholesome ingredient Cello cheese. Cello cheddar is crafted by the company s cheese makers using local rBGH-free milk then baked into flavorful airy crispy bites. The result is their award-winning Cheddar Cello Whisps. Cello Whisps are an excellent source of protein and calcium to give you a feel-good real food snacking experience without the guilt. A 2.12oz. bag retails at 4.49. For more information call (973) 227-0030 or visit Absolutely Gluten-Free Organic Superseed Crunch BAYONNE NJ--After two years in the making Absolutely Gluten-Free (by KAYCO) a company committed to offering delicious products that happen to be gluten-free is introducing Organic Superseed Crunch a light sweet and crispy snack packed with a powerhouse of important nutrients that every body needs for good health. Absolutely Gluten-Free Organic Superseed Crunch is available in three varieties Original Toasted Coconut and Cinnamon. Each variety is made with organic superseeds whole sesame whole golden flax and whole chia and provides an excellent source of essential fatty acids and important minerals such as calcium iron phosphorus magnesium potassium copper and manganese. It is the sixth new product among the company s unique Absolutely Gluten-Free line with the MSRP ranging from 4.99 to 5.99 for 4.5-oz. bags. For more information call (201) 437-9131 or visit WWW.VITAMINRETAILER.COM MARCH 2017 Wildflower Honey Waffles STEAMBOAT SPRINGS CO-- Honey Stinger introduced the first individually wrapped gluten-free waffle in January 2016 in response to increasing demand from consumers for a gluten free option of their popular Organic Stinger Waffle. This fall Honey Stinger introduced Wildflower Honey to its flavor roster. Boxes of 16 are valued at 23.84 or one can also purchase an individual waffle for an MSRP of 1.49. For more information call (866) 464-6639 or visit 66 VITAMIN RETAILER Go to naturalfactors for info about this advertiser GLUTENFREENEWPRODUCTS KIND Healthy Grains Bar & Pressed by KIND Strawberry Apple Chia Sprouted Grain Pancake Mixes SAN RAFAEL CA--Pamela s new line of pancake mixes are made with organic sprouted grains and aim to build off the success of the Baking & Pancake Mix which is currently the top-selling pancake mix in the natural channel. Free from gluten wheat dairy soy eggs corn and artificial colors flavors or preservatives the new line is also Non-GMO Project Verified True Sprout Certified and Certified Gluten Free. Mixes include Buttermilk Pancake Protein Pancake Non-Dairy Pancake 6 Grain Pancake and Buckwheat Pancake which are available for an MSRP of 6.49 each (12-oz. box). For more information call (707) 462-6605 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S P R I N G E D I T I O N NEW YORK NY--The new KIND Healthy Grains Cinnamon Oat and Double Dark Chocolate bars contain 5 g of sugar with more than one full serving of 100 percent whole grains. Like all bars from KIND s healthy grain line these bars contain a five super grain blend of oats millet quinoa amaranth and buckwheat. They are also gluten free and contain no artificial sweeteners. In addition there is Pressed by KIND Strawberry Apple Chia the newest edition to the Pressed by KIND family. Like all Pressed by KIND bars this flavor has no added sugar contains two full servings of fruit and is vegan dairy-free and glutenfree. The bars have an MSRP of 3.99 per box while the Strawberry Apple Chia has a retail value of 1.79 per bar. For more information call (212) 616-3006 or visit The Good Crisp Company BEVERLY HILLS CA--The Good Crisp Company (formerly Mamee Stacked Crisps) is a new line of non-GMO and gluten-free canister potato crisps. Available in three classically delicious flavors Original Sour Cream & Onion and BBQ The Good Crisp Company snacks (manufactured by ABC North America LLC) are Certified Gluten-Free and feature a clean ingredient panel including being free from GMO ingredients and made without any artificial flavors flavor enhancers or colors. The Good Crisp Company potato crisps are a satisfying snack on their own or the perfect partner to sandwiches burgers wraps soups salads and more. A 1.6-oz. canister retails for 1.49 while a 5.6-oz. canister has a retail value of 3.49. For more information call (310) 819-9601 or visit Know Brainer the thinker s creamer LAFAYETTE CO--Know Brainer the thinker s creamer is a combination of organic grass-fed clarified butter and MCT oil delivered in a portable convenient packet that one can easily squeeze into a cup of coffee or tea. The thinker s creamer provides sustained energy for the mind and body and supports ketosis an essential metabolic process often lacking in our daily regimen. Each 1-oz. sachet has a retail value of 1.99. For more information call (303) 475-0456 or visit Nut Bars LONGMONT CO--Made with nuts chia seeds hemp seeds fruits or cacao nibs and sweetened with coconut nectar for a satisfying protein-packed treat Soul Spout s Nut Bars new flavors include Hoppin Jalapeno Almond Sea Salt Vinegar Sweet N Salt Coconut Almond Chocolate Chip Apple Crazin Cinnamon Raisin and Coconut Almond Delight. Each bar has a retail value of 3. For more information call (720) 221-8555 or visit 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 SPORTSNUTRITION Sports Nutrition Continues to be a Compelling Category for Retailers By Mark Becker I consider myself a supplement nerd. I have been taking dietary supplements religiously for more than two decades. People laugh when they come to my home and see all the bottles and canisters lying around--I must take 75 pills a day along with powders of all kinds. My idea of fun is spending time in a health food store looking at all the cool products. I m like a kid in a candy store. Interestingly I have a unique perspective. For more than three decades I have raced more than 300 endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. Through it all I have experienced the benefits of a wide range of innovative sports nutrition products. So when I hear of a compelling new sports nutrition ingredient I am always very curious. What does it do What 70 VITAMIN RETAILER are the benefits Is it supported by legitimate science Some of the following may not be necessarily new but have lacked awareness and have caught my eye in recent months Citrulline Malate Originally marketed as an anti-fatigue supplement. In fact decades ago citrulline malate was prescribed to treat both mental and physical fatigue in post-surgery patients. More recently citrulline malate has become popular for its performance-boosting effects. The benefits are attributed to the synergistic combination of both L-citrulline and malate which helps to increase rates of ATP during exercise followed by increased rates of PCr (phosphocreatine) recovery after exercise. In fact research indicates that 8 grams of citrulline malate increased the number of repetitions performed during an upper body resistance training regimen and reduced soreness at 24 and 48 hours post-exercise (compared to a placebo). Recently researchers from Mississippi State University found that 8 grams of citrulline malate significantly increased the number of lower body repetitions compared to a placebo group. Curcumin A naturally occurring chemical compound that is found in the spice turmeric. The two words are sometimes used interchangeably but the technical difference between the two is that turmeric is the yellowish powder used to flavor foods while curcumin is a chemical contained within turmeric. In Indian and Asian cultures turmeric and curcumin have a long history of use as a traditional herbal medicine. Western medicine is beginning to study the potential of turmeric in treating diseases such as arthritis cancer and diabetes. However some of the most fascinating curcumin research also dovetails with what I experience so much of muscle soreness. A new double-blind randomized placebo controlled study published in the European Journal of WWW.VITAMINRETAILER.COM MARCH 2017 Applied Physiology in March 2015 indicates curcumin can help reduce pain associated with delayed onset muscle soreness (DOMS) and aid muscle recovery in physically active people. The study examined whether curcumin had an impact on single-leg jump performance and DOMS following unaccustomed heavy exercise. Researchers gave 17 male volunteers 2.5 g of oral curcumin (or a placebo) twice daily two days before to three days after strenuous single-leg press exercise separated by 14 days of rest. During this trial period the researchers monitored post-exercise limb pain muscle swelling and other indicators of muscle damage and inflammation. Data was collected at baseline immediately after exercises one day after exercises and two days after exercises. The results indicated that aside from inducing moderate to large reductions in pain caused by single-leg squats gluteal stretches and squat jumps the curcumin supplements also caused small reductions in creatine kinase activity (increased amounts of creatine kinase in the bloodstream is associated with muscle damage). The researchers even found that curcumin improved the volunteers single-leg jump performances due to its anti-inflammatory benefits. Further research is needed but the results are compelling nonetheless. Glycine Propionyl-L-Carnitine (GlycoCarn) Nitric oxide boosters are nothing new but my personal experience with this supplement has been nothing short of profound. In fact recent double-blind studies reveal that GlycoCarn is the only supplement proven to increase nitric oxide levels in the human bloodstream. GlycoCarn consists of a molecular bonded form of propionyl-L-carnitine and one of the carnitine precursor amino acids glycine. Two recent studies have demonstrated an increase in blood levels of nitric oxide with oral GlycoCarn intake at a daily dosage of 4.5 g (Bloomer et al. 2007 in press). These findings agree with other recent work using propionyl-L-carnitine exclusively (Lofreddo et al. 2007) which demonstrated an increase in blood nitric oxide in response to 6 g daily of propionyl-L-carnitine given via intravenous infusion. Compared with other forms of carnitine GlycoCarn works as a nitric oxide booster exhibiting a special affinity for muscle tissues such as the heart. In MARCH 2017 WWW.VITAMINRETAILER.COM addition it helps boost nitric oxide health acting as a powerful scavenger against superoxide radicals and protects against lipid peroxidation. Carnitine in general is known to be involved in fatty acid metabolism. GlycoCarn has not only been shown to result in increased nitric oxide but deliver potent antioxidant properties as well. This ultimately leads to increased blood flow and enhanced ATP energy production. Flavonoid Root A breakthrough extract that significantly improves cardiovascular health. This extract is supported by new science that provides unmatched antioxidant properties and powerful cardiovascular health benefits. Recently the results from a doubleblind placebo controlled study were published in the scientific journal Food and Nutrition Research (April 2016). The study examined the effect of a unique flavonoid root extract on the thickness of the artery wall using CIMT (carotid intima-media thickness) in individuals with hypercholesterolemia. CIMT is considered a strong indicator of overall cardiovascular and arterial health. People with hypercholesterolemia total cholesterol greater then 240 mg do were randomly allocated to two groups as follows an experimental group that received 200 mg of the flavonoid root extract and a placebo group that did not receive any flavonoid root extract. The 110 participants were initially allocated to two groups 94 ultimately completed the study. After one year the study yielded the following results In the experimental group the thickness of artery (CIMT) decreased from 0.92 mm to 0.84 mm. In the placebo group CIMT increased from 0.85 to 0.88. In the experimental group total cholesterol decreased from 284 to 262 mm dL. In the placebo group total cholesterol decreased from 291 to 289 mm dL In the experimental group the LDL (bad) cholesterol decreased from 183 to 173 mm dL. In the placebo group the LDL (bad) cholesterol increased from 177 to 179. In the experimental group systolic blood pressure decreased from 138 to 125 mmHg. In the placebo group systolic blood pressure increased from 136 to 137. In the experimental group diastolic blood pressure decreased from 92 to 84. In the placebo group diastolic blood pressure increased from 89 to 90. These results were extremely compelling. Following one year of flavonoid root extract consumption mean CIMT total cholesterol LDL levels and blood pressure decreased. This suggests that this ingredient may attenuate the development of oxidation and of related cerebral vascular issues. The natural products industry continues to innovate and bring compelling new sports products to the market. I will continue to sing the praises of the product development innovators and the retailers that offer products that contain these ingredients. All of the aforementioned ingredients are clinically validated showing efficacy and truly deliver. The only pressing question for retailers is how to create enough shelf space in their stores for all these great products. VR For a full list of references visit Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years and has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at marklbecker posts 387591877933686 energyatlast. Follow Mark on Twitter at becker_mark. For more information access or VITAMIN RETAILER 71 PRODUCTSPOTLIGHT Caring for Your Liver & Kidney t has been said before--the human body is a well-oiled machine. It is comprised of countless pieces that must run effectively in order for it to be healthy. Two pieces of that puzzle are the liver and kidney which can serve a variety of I BY NICHOLAS SARACENO functions including detoxifying the blood of drugs and alcohol excreting waste and regulating blood pressure ( Without these vital parts in full func- tionality maintaining a healthy lifestyle is simply impossible. Natural product manufacturers have designed products that can help keep the liver and kidney running smoothly--retailers can suggest the items below to customers who are looking to improve in these areas. PectaSol-C Modified Citrus Pectin PectaSol-C Modified Citrus Pectin by California-based ecoNugenics Inc. is a specialized form of citrus pectin modified to enter the circulation and offer powerful system-wide benefits. It is shown in 25 published peer-reviewed studies and decades of clinical use to support healthy cell replication cardiovascular liver and kidney function nerve health metabolic function immunity detoxification and other key areas of health. Known in the scientific literature as the only available Galectin-3 blocker PectaSol-C inhibits the actions of aging biomarker and rogue protein Galectin-3 offering powerful support for healthy aging and longevity. The products include capsules stick packs and powders and have a suggested retail price ranging from 34.95 to 119.95. For more information call (888) 308-5518 or visit Liver Optimizer Liver Optimizer by Jarrow Formulas Inc. in California combines herbs and other nutrients known to impact detoxification and overall liver function. It is especially directed toward Phase 2 enzymes which assist in the processing and removal of toxins from the body. Liver Optimizer features a beneficial combination of milk thistle NAC (N-acetyl-L-cysteine) R-alpha lipoic acid PicroMax uridine 5 -monophosphate sulforaphane glucosinolate thiamin vitamin B6 and biotin to support the body s natural detoxification systems. The suggested retail price for 90 tablets is 33.95. For more information call (800) 726-0886 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SUPER PORIA Reg Activ Detox & Liver Health Reg Activ Detox & Liver Health by Texas-based Essential Formulas Incorporated contains the revolutionary probiotic strain Lactobacillus fermentum ME-3. Studied for more than 20 years ME-3 has been found to support healthy glutathione levels--a key to healthy liver function and detoxification. Known as the body s Master Antioxidant glutathione is used by every cell in the human body. It s absolutely vital for the proper functioning of the liver. Reg Activ Detox & Liver Health pairs this powerhouse probiotic strain with additional nutrients that promote healthy detoxification and normal liver function. A 60-capsule box has a suggested retail price of 49.95. For more information call (972) 255-3918 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Chinese traditions view kidney function as part of a larger systemic health goal. Western culture is known to foster excess dampness in the body. That sounds unusual but it refers to a familiar constitutional type low energy drippy nose even when healthy water retention and unpredictable digestion. It is actually the body s normal response to multi-tasking and processed food. Over time this response can affect kidney function. Poria (Poria cocos) provides needed whole body support. It is found in countless TCM formulations to promote kidney health and balance constitutional dampness. As a single-mushroom product Super Poria by New Jerseybased Mushroom Wisdom focuses on providing beneficial polysaccharides and triterpenes to maintain a balanced immune system and promote kidney health through powerful antioxidant support. A bottle of 120 tablets has a retail value of 29.95. For more information call (800) 747-7418 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Kyolic Liver Support Kyolic Liver Support by California-based Wakunaga of America contains Aged Garlic Extract which is a potent antioxidant. Milk thistle extract a well-known herb for liver support and also inhibits inflammation stimulates new liver cell production and prevents glutathione depletion. L-glutathione is the most powerful antioxidant made by the body. Picrorhiza Kurroa Root Extract has a long history in ayurvedic medicine for treating liver disorders scavenges free radicals and supports a healthy inflammatory response. Amla fruit extract is known for its antioxidant and anti-inflammatory properties with studies showing that amla effectively prevents the toxic effects of many industrial chemicals heavy metals and certain drugs. A 50-ct. bottle has a suggested retail price of 19.95. For more information call (800) 421-2998 or visit (Continued on page 77) 72 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Go to mushroomwisdom for info about this advertiser SUPPLEMENTSCIENCE Streptococcus salivarius K12 An Oral Cavity Probiotic By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences e all know about probiotics. They re friendly bacteria that are delivered to the intestinal tract via supplementation or fermented foods where they confer various health benefits such as digestive and immune support1--right Well only partially right. While probiotics certainly reside in the intestines there are other areas of the body where they also reside. This includes the oral cavity (i.e. tongue throat etc.).2 Here I will focus on one particular probiotic microorganism Streptococcus salivarius K12 strain with well-documented beneficial effects in throat health ear health and even for the treatment of halitosis. W bacteriocin-like inhibitory substances (BLIS) were shown to be significantly less likely to acquire S. pyogenes. Throat Health Supplementation With Streptococcus Salivarius K12 Strain (BLIS K12) In a controlled 90-day study 6 researchers tested the Streptococcus salivarius K12 strain (hereafter referred to as BLIS K12) for its potential effect in preventing streptococcal pharyngitis and or tonsillitis in 40 adults with a diagnosis of recurrent oral streptococcal pharyngitis. Twenty of these subjects took BLIS K12 daily in a tablet formulated to slowly dissolve in the oral cavity while the other 20 subjects served as untreated controls. In addition a sixmonth follow-up was included (without supplementation) to evaluate the potential for any long-term protective role that BLIS K12 might offer. Results showed that those using the BLIS K12 had about an 80 percent reduction in their episodes of streptococcal pharyngeal infection compared to the prior Bacterial Activity in the Oral Cavity The bacterium Streptococcus pyogenes is the cause of some throat infections including pharyngitis or strep throat. In human research 3-5 subjects possessing naturally higher levels of certain strains of the oral bacterium Streptococcus salivarius which provide 74 VITAMIN RETAILER year s incidence. The 90-day treatment was also associated with an approximately 60 percent reduction in the incidence of reported pharyngitis in the sixmonth period following use of the product. The product was well tolerated and there were no treatment-related side effects. In addition to adults children also benefit from BLIS K12 supplementation. In fact five studies in children have shown benefits for throat health. Eighty-two children including 65 with and 17 without a recent diagnosis of recurrent oral streptococcal infection were enrolled in a similar controlled 90-day study.7 Of those with recurrent infection 45 were treated with BLIS K12 daily in a slowly dissolving tablet and the remaining 20 served as an untreated control group. The 17 children without a recent infection were used as an additional control group. As with the other study a six-month follow-up period (without supplementation) was included to evaluate the potential for any long-term protective role that BLIS WWW.VITAMINRETAILER.COM MARCH 2017 SUPPLEMENTSCIENCE K12 might offer. The result was that the 41 children using BLIS K12 showed about a 90 percent reduction in their episodes of streptococcal pharyngeal. In the six-month follow-up the incidence of pharyngeal infections was reduced by about 65 percent. Again the product was well tolerated with no side effects. In a placebo-controlled study 8 24 children with a history of frequent sore throats from tonsillitis were recruited into the study and treated with one billion CFU of BLIS K12 daily or a placebo. Results showed that the children receiving BLIS K12 experienced substantially fewer sore throats (0.11 per month) than they did before entering the study (0.33 per month) and also in comparison to the smaller placebo group (0.19 per month). Another controlled study9 was conducted with 61 children who had a diagnosis of recurrent oral streptococcal disorders. Thirty-one of them were treated daily for 90 days with a slowly dissolving BLIS K12 tablet. The remaining 30 children served as the untreated control group. Twenty children (10 per group) were also assessed for viral infection. Results showed that the 30 children who completed the trial with BLIS K12 experienced a significant 90 percent reduction in their episodes of streptococcal pharyngeal infection as compared to the prior year s episodes. No difference was observed in the control group. The BLIS K12 group also showed a significant 80 percent decrease in the incidence of oral viral infections. Again there was no difference in the control group. In addition children treated with BLIS K12 needed less antibiotic therapy less medication for reducing fevers and missed fewer days of school because of related illness. BLIS K12 treatment Antibiotic therapy Fever-reducing medication Days of school missed 30 16 16 No treatment 900 228 228 occurrence of GABHS infection for at least 12 months following their entry to the study. Seventy-six of these children then undertook a 90-day program requiring once-a-day dosing a slow-dissolving BLIS K12 lozenge. No probiotic supplement was given to the remaining 54 children who served as controls. Results showed that even nine months after the use of BLIS K12 had been stopped the probability of new GABHS infections was significantly lower (P 0.001) when compared to the period before dosing commenced. When compared to the untreated children those taking BLIS K12 appear to have had significantly fewer GABHS infections both during the 90-day period of prophylaxis and during the following nine months (P 0.001). A very recent published study11 focused on a further evaluation of the role of BLIS K12 in the control of pediatric streptococcal disease--and whether its use could also provide protection against various nonstreptococcal infections. A total of 48 children with a recent history of recurrent pharyngeal streptococcal disease received BLIS K12 daily for 90 days while 76 children with a very low recent occurrence of oral streptococcal disease served as the control group. Results showed that those children receiving the BLIS KL12 experienced a 90 percent reduction of streptococcal pharyngeal disease compared to the prior year. They also experienced a statistically significant reduction in tracheitis (bacterial infection of the trachea) viral pharyngitis rhinitis flu laryngitis acute otitis media enteritis and stomatitis (inflammation of the mucous membrane of the mouth e.g. canker sores) compared with untreated children. exactly what was shown in the next study. In a different study13 of 82 children with recurrent oral streptococcal infection the researchers also examined the effects of BLIS K12 supplementation on otitis media (middle ear infection). The results were that after 90 days children using BLIS K12 had about a 40 percent reduction in acute otitis media). In the six-month follow-up during which there was no further supplementation the incidence of ear infections was reduced by about 65 percent. In another study 14 children who were prone to recurrent otitis media were supplemented with one billion CFU daily of BLIS K12 or placebo to examine the effect on the rate of infection recurrence. The children receiving BLIS K12 had far fewer ear infections (0.22 per month) than they did prior to entering the study (0.50 per month) and also in comparison to the placebo group (0.55 occurrences per month). The results of this study indicate that the occurrence of otitis media has been reduced for children in the active treatment group. Halitosis Treatment Supplementation With BLIS K12 Halitosis commonly referred to as bad breath is a noticeably unpleasant odor on the exhaled breath. Test tube research15 has shown that BLIS K12 is effective against several bacteria involved in causing halitosis. This led researchers to speculate if supplementation with BLIS K12 would be beneficial against halitosis in people as well-- and it turned out that it indeed did. In a two-week placebo-controlled study 16 BLIS K12 or placebo was given to 23 subjects with halitosis following treatment with an antimicrobial mouthwash. The subjects undertook a threeday regimen of mouth rinsing with the antimicrobial mouthwash followed at intervals by the use of a lozenge containing either BLIS K12 or placebo. Assessment of the subjects volatile sulphur compound (i.e. rotten egg smell) levels one week after treatment showed that 85 percent of the BLIS K12-treated group and 30 percent of the placebo group (mouthwash only) had substantial reductions. Testing showed that BLIS K12 suppressed the growth of black-pigmented bacteria in saliva samples and also in various strains of bacteria implicated in halitosis. Other research17 in people with halitosis showed similar beneficial results WWW.VITAMINRETAILER.COM MARCH 2017 Ear Health Supplementation With BLIS K12 Nineteen young children prone to ear infections (otitis media) received a three-day course of amoxicillin.12 They also received of BLIS K12 daily applied to the surface of their tongues. The results showed that in two children the use of BLIS K12 colonized the oral cavity. In other children BLIS K12 colonization extended beyond the oral cavity to also include the nasopharynx (the space above the soft palate at the back of the nose that connects the nose to the mouth). These results suggest that BLIS K12 colonization may have benefits for those with ear infections--which was The BLIS K12 was well tolerated and without side effects. The next controlled study10 examined the effects of BLIS K12 vs. placebo in 130 children with recurrent tonsillitis caused by bacteria known group A beta-hemolytic streptococci (GABHS). Each subject was monitored for the 76 VITAMIN RETAILER with BLIS K12 supplementation. children alike. VR A Note on Dosage Forms and Potencies It is important to use the correct probiotic dosage form with BLIS K12. Specifically this probiotic should be delivered as a lozenge or some other dosage form that will allow it to remain in the mouth for a sufficient period of time (e.g. a few minutes) so that colonization in the oral cavity can take place. Secondly the dosage should provide at least one billion CFU BLIS K12. For a full list of references visit Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno Conclusion Streptococcus salivarius K12 strain or BLIS K12 is a well-studied probiotic that resides in the oral cavity rather than in the intestinal tract. BLIS K12 has solid science behind it for helping to prevent streptococcal pharyngitis and or tonsillitis ear infections (otitis media) and to help treat halitosis. Furthermore the research has shown that BLIS K12 has benefit for adults and PRODUCTSPOTLIGHT (Continued from page 72) Turmeric Strength for Liver New Hampshire-based MegaFood s Turmeric Strength for Liver maintains a healthy inflammation response. It delivers whole food and concentrated herbal antioxidant compounds to support healthy function of the liver including support of vital detoxifying pathways. Turmeric Strength for Liver features a proprietary blend of FoodState Kauai Organic Farms turmeric root and a pure turmeric extract to deliver a guaranteed minimum level of 300 mg curcumin together with the synergistic benefit of a full spectrum of curcuminoids. Ingredients milk thistle seed and schisandra berry are widely recognized herbs known to promote and maintain health of the liver. Sixty- and 90-ct. bottles have a suggested retail value of 42.96 and 60.96 respectively. For more information call (800) 848-2542 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Liver Detoxifier & Regenerator The liver is the central organ of the body s detoxification processes and Liver Detoxifier & Regenerator is a combination of herbs and nutrients formulated to support the liver s role in these processes. This product by Illinois-based NOW combines Milk Thistle Extract with a unique herbal-enzyme blend to create a balanced botanical formula for healthy liver function. Nutrients such as vitamin C Nacetyl cysteine and methionine have been included to support the production of glutathione a potent free radical scavenger that also plays a critical role in maintaining the body s normal elimination pathways. It is available in both 90 vegetable and 180 vegetable capsules for suggested retail values of 23.99 and 43.99 respectively. For more information call (888) 669-3663 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MARCH 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 77 NATURALMEDICINE with Dr. Michael Murray Natural Products to Help Deal With Stress B Y M ICHAEL T. M URRAY ND odern life produces a constant state of stress that the human body and mind may not be able to deal with well without the right support. Chronic stress triggers a number of biological changes controlled and regulated by the adrenal glands. Chief among the effects of stress is an elevation in the level of cortisol. This can result in a number of symptoms including fatigue anxiety poor concentration insomnia depression sugar cravings and many more. If the stress is prolonged the adrenals can become exhausted as a result of constant demands placed upon them. Adrenal fatigue is a common side effect of continual stress and corticosteroid administration (e.g. the use of prednisone). An individual with adrenal fatigue or exhaustion will suffer from chronic fatigue and may complain of feeling stressed out. They will typically also M have a reduced resistance to allergies and infection. Nutritional Support for the Adrenal Gland Foremost in the nutritional support of proper adrenal function is to eat a low glycemic diet. Avoid refined sugars especially sucrose and high fructose corn syrup pastries doughnuts beverages packed full of sugars (soft drinks sports drinks and many coffee beverages) as well as other high sugar foods. The sugars in these foods are quickly absorbed into the bloodstream causing a rapid rise in blood sugar and severely stressing blood sugar control. It is also important to limit starches pasta bread and other carbohydrates to very small portion sizes. Fluctuations in blood sugar severely stress adrenal function and are a common cause of excess cortisol. Elevated cortisol levels are not only associated with increased feelings of stress but also loss of appetite control cravings for sugar and weight gain. Too much cortisol is also linked to weakening of the immune system depression loss of muscle mass osteoporosis and brain atrophy. Another dietary goal is to consume foods rich in potassium and avoiding foods high in sodium. A natural diet rich in plant foods and low in saltladen processed foods is the key. Since all essential nutrients are critical in supporting adrenal function taking a multiple vitamin and mineral formula makes a lot of sense. In particular vitamins C B6 zinc magnesium and pantothenic acid are necessary nutrients for the manufacture of hormones by the adrenal glands. Supplementation of all of these nutrients at higher than RDI (recommended daily intake) levels in the form of a high-potency multiple vitamin-mineral formula may be appropriate during WWW.VITAMINRETAILER.COM MARCH 2017 78 VITAMIN RETAILER high periods of stress or in individuals needing adrenal support. Particularly important for optimum adrenal function is pantothenic acid. Pantothenic acid deficiency results in adrenal atrophy characterized by fatigue headache sleep disturbances nausea and abdominal discomfort. Pantothenic acid is found in whole-grains legumes cauliflower broccoli salmon liver sweet potatoes and tomatoes. In addition it is a good idea to take at least an additional 100 mg of pantothenic acid daily. as it has been shown to promote feelings of calmness with increased mental focus and clarity within five minutes after taking it. The typical dosage is 100 to 200 mg up to three times daily. Improve mental and physical performance Prevent the negative effects of stress and enhance the body s response to stress. These herbs can be used individually or in combination. Adaptogens for Adrenal Support Adaptogens are herbal preparations that work to increase our ability to deal with stress boost energy levels and improve our general well-being. Adaptogens have been shown to help regulate the balance of several hormones and neurotransmitters involved in the stress response including cortisol. Well-known adaptogens include Chinese ginseng (Panax ginseng) Siberian ginseng (Eleutherococcus senticosus) rhodiola (Rhodiola rosacea) and ashwaganda (Withania somnifera). All of these plants exert beneficial effects on adrenal function and enhance resistance to stress and are often referred to as adaptogens because they help us adapt to (cope with) stress. These plants have historically been used to Restore vitality in debilitated and feeble individuals Increase feelings of energy Final Comment There is no question that caffeine is a stimulant that can increase both physical and mental activity but that increase often comes at the price of poor sleep quality and over stimulation of the adrenal gland. While many Americans definitely ingest way too much caffeine cultures all around the globe have safely and enthusiastically utilized traditional beverages containing moderate amounts of caffeine to help them make it through the day with higher energy levels. Coffee green tea guarana cola nut and cocoa are good examples. In its natural form the caffeine is provided along with plant compounds that tend to lessen some of the negative effects of caffeine such as anxiety and nervousness. For example in addition to containing caffeine green tea also provides L-theanine that counteracts some of the effects of caffeine on the brain that can lead to nervousness and interference with sleep. There are a few situations where I do not recommend consuming any significant amount of caffeine (e.g. daily intakes in excess of 30-50 mg) including people very sensitive to caffeine or those with insomnia depression anxiety chronic fatigue fibrocystic breast disease or high blood pressure. If you suffer from one of these conditions and seek to increase your energy levels I would recommend one of the adaptogenic herbs described above. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit VITAMIN RETAILER 79 Gamma-aminobutyric Acid (GABA) GABA is a major neurotransmitter that is abundantly and widely distributed throughout the central nervous system (CNS). Clinical studies with PharmaGABA a natural form of GABA manufactured via fermentation have shown it to produce significant anti-stress effects. Specifically PharmaGABA as been shown to produce relaxation as evidenced by changes in brain wave patterns as well as reduce markers of stress and anxiety including salivary cortisol levels. One of the great things about PharmaGABA is that it is fast acting Fish Oil Supplementation Reduces the Effects of Mental Stress ish oils concentrated for EPA and DHA have been shown to have positive effects for patients with many different types of psychological disorders associated with stress including depression bipolar disorder (manic depression) borderline personality disorder and attention deficit disorder with hyperactivity (ADHD). Positive results in clinical trials in these psychological disorders indicate that EPA and DHA may exert an effect in blunting the stress response. In an elaborate double-blind study conducted at Michigan Technological University blood pressure heart rate muscle sympathetic nerve activity and blood flow through the calf were recorded during a five-minute experiment involving exposing 67 nonhypertensive subjects to mental stress. The assessment was made F before and after eight weeks of fish oil or placebo supplementation. The dosage of fish oil provided 1.6 g EPA and 1.1 g DHA for total EPA DHA of 2.7 g. Results showed that fish oil reduced the increase in heart rate and muscle sympathetic nerve activity produced by mental stress. These results indicate that fish oils reduced the effects of the sympathetic nervous system on the cardiovascular system indicating that some of its beneficial effects in both psychological and cardiovascular disorders are due to this central effect. The take-away message is that it is important to take roughly 3 000 mg EPA DHA if a person is exposed to significant mental stress on a daily basis as it is good for your brain and heart as well as your ability to deal with stress. MARCH 2017 WWW.VITAMINRETAILER.COM NATURALPRODUCTSEXPOWESTPREVIEW March 8-12 2017 Anaheim Convention Center Anaheim CA The following manufacturers advertising in this issue have submitted information describing their plans for Expo West. Product launches show specials and special services are all included below along with company booth numbers so attendees can find these companies at the show. American Laboratories Inc.--Booth 580 American Laboratories Inc. (Omaha NE) was founded 50 years ago based on the company s knowledge of providing enzymes proteins and flavors to various industries. Today American Laboratories is proud to offer an extensive listing of more than 300 products to the Food Processing Pharmaceutical Veterinary Health Nutritional and Diagnostic industries in the United States and more than 50 countries worldwide. Through its high-quality products and customer service American Laboratories has become an industry-recognized supplier for the products it manufactures. For more information call (402) 858-2612 or visit Bioforce USA--Booths 3821 & 2013 Bioforce USA (Ghent NY) is proud to participate in Natural Products Expo West where the company will showcase six natural brands. This year at booth 3821 Herbatint will celebrates its B Corp status with a champagne celebration and its certified esthetician and Annemarie Borlind spokesperson Celia Lang will offer complimentary facials and skin consultations. At Booth 2013 Bioforce USA will display products and information on its Bionorica and Sanhelios brands. In addition A.Vogel Naturopath Jos e Fortin ND will conduct an interactive demo. The company will also be offering a 25 percent line drive with an additional 5 percent for orders placed with another Bioforce USA brand. For more information call (800) 641-7555 or visit Bluebonnet Nutrition--Booth 1917 Stop by the Bluebonnet (Sugar Land TX) booth for a trade show discount. The company will be introducing a number of new products at Expo West including Advanced Choice SingleDaily Probiotic Vcaps--10 30 50 Billion CFU Advanced Choice Ladies SingleDaily Probiotic Vcaps--10 50 CFU Extreme Edge Whey Protein Isolate Powder Cookies N Cream Flavor Extreme Edge Nitro Powder Raspberry Flavor Extreme Edge Pre Workout Powder Strawberry Kiwi Flavor Extreme Edge BCAA Plus Glutamine Powder Targeted Choice Blood Pressure Support Vcaps as well as Targeted Choice Stress Relief Vcaps. For more information call (800) 580-8866 or visit Daiwa Health Development--Booth 1005 Daiwa Health Development (Gardena CA) is offering a 30 percent off show discount at Expo West 2017 on the following dietary supplements PeakImmune4 the highly researched immune enhancer Daiwa Krill Oil a top quality pure krill oil available at a highly competitive price and Plasmanex1 a natural soy peptide enzyme shown in scientific research to support healthy blood circulation. For more information call (886) 405-4810 or visit Garden of Life--Booth 1629 Visit Garden of Life (Palm Beach Gardens FL) at booth 1629 at Expo West to learn about the latest product introductions including the company s new SPORT line of performance products. Garden of Life also will be showcasing and introducing the latest extension to its mykind Organics multivitamin line . . . gummies And last but not least learn about the newest additions to the company s Dr. Formulated line of probiotics focusing on brain health. See you there For more information call (561) 748-2477 or visit Health Plus Inc.--Booth 1981 Health Plus Inc. (Chino CA) will be offering 25 percent off line drive at Expo West. Health Plus Prebiotic Formula was designed with the philosophy that feeding the thousands of strains of probiotics naturally occurring within the digestive tract may be more beneficial than supplementing with a few selective strains of probiotics. FOS inulin burdock root and arabinogalactin were formulated to provide you with 2 g daily of prebiotics (fibers which good bacteria digest as a food source). The company has also included three key probiotics and digestive enzymes. For more information call (909) 993-0700 or visit Hunan Er-Kang Pharmaceutical Co. Ltd. --Booth 357 Hunan Er-Kang Pharmaceutical Co. Ltd. (Rolling Hills Estates CA) will be exhibiting at booth 358 at the Engredea show March 10-12 in Anaheim CA. The company will be featuring the launch of StarchGel and StarchCaps--Non-GMO Project verified 100 percent vegetarian starch encapsulation technology. On Saturday at 1 p.m. Er-Kang will hold a one-hour seminar at the Anaheim Marriott hosted by Dr. Derrick DeSilva to explain the advantages and opportunities to use the StarchGel and StarchCaps technology. For more information call (310) 367-1531 or visit 80 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP NATURALPRODUCTSEXPOWESTPREVIEW March 8-12 2017 Anaheim Convention Center Anaheim CA Jarrow Formulas Inc.--Booth 1821 Jarrow Formulas (Los Angeles CA) will be featuring new products at Expo West 2017 including Jarro-Dophilus Women Jarro-Dophilus Oral Probiotic Beyond Bone Broth Powder Golden Milk Golden Tea Powder and many more. Retailers can visit Booth 1821 and talk to one of the knowledgeable Jarrow Formulas sales representatives. Learn more about these exciting new products and be eligible to receive extra special show discounts on the entire line. For more information call (310) 736-3136 or visit Natural Vitality--Booth 1621 Visit the Natural Vitality (Austin TX) booth at Expo West for a chance to win one of 40 50 gift cards one of 20 counter displays one of three floor displays or one of three full product endcaps. In addition the company will be offering a line drive discount (runs 3 6 to 3 13 17) and samples at its tasting bar. At the show Natural Vitality will be introducing a number of new products including Calmful Sleep a 4-oz. relaxing nutrient drink powdered mix for extra sleep support as well as Natural Calm Kids a 4-oz. berry flavored powder mix that helps keep kids calm focused eases nerves and anxiety to name a few. For more information call (800) 446-7462 or visit Nature s Plus--Booth 1637 Discover Life at the Nature s Plus (Melville NY) booth ( 1637). Visit and let the company introduce you to its new exciting products review its existing category leading brands like SpiruTein Source of Life and Animal Parade. And meet the Nature s Plus team of sales and marketing professionals. Since 1972 Nature s Plus has been delivering quality value and results. For more information call (631) 293-0030 or visit NeoCell--Booth 1645 NeoCell (Irvine CA) manufactures the world s No. 1 collagen supplement formulas for vibrant youth glowing beauty and unstoppable vitality. NeoCell is known for award-winning innovation sustainable packaging initiatives charitable giving and driving the entire collagen category through education and marketing. Come visit NeoCell and Celebrity Chef Charles Chen at booth 1645 for samples of mouth watering NeoCell Collagen-infused recipes. The company will be introducing two new SKUs cook-safe Collagen Peptides and delicious Collagen Cookie Bars. For more information call (949) 699-1626 or visit North American Herb & Spice--Booth 1913 North American Herb & Spice (NAHS Lake Forest IL) top innovator in the natural products industry introduces Cannacurmin Turmeric-Plus and Ashadrene plus TurmaMilk and TurmaSpice. Cannacurmin is the only whole food hemp and turmeric extract available for the potent support of the body s healthy antiinflammatory response. NAHS s turmeric products are 100 percent wild. Ashadrene is the only ashwagandha root resin available--10 times more powerful than any other. NAHS has solved the turmeric absorption issue--come see and learn. For more information call (800) 243-5242 or visit WWW.VITAMINRETAILER.COM MARCH 2017 King Bio--Booth 1975 Dr. Frank King founder of King Bio (Asheville NC) continues developing dynamic products for people and pets with breakthroughs in homeopathic pure water-based formulas. Multiple ingredients and potencies provide faster more broadspectrum relief. Dr. King s latest innovations will be center stage as he unveils a new natural preservative and organic topicals for rosacea psoriasis and eczema as well as King Bio s new Kids formula. Get your signed copy of Dr. King s book on Friday and Saturday from 11 a.m. to 12 p.m. For more information call (828) 255-0201 or visit Mushroom Wisdom Inc.--Booth 1733 Join Mushroom Wisdom (East Rutherford NJ) for its annual Japanese breakfast on Saturday at 8 a.m. (doors close at 8 20 a.m.) at the Sheraton Park Hotel (Plaza Ballroom). The event will include a presentation from Mark J. Kaylor PhD. Visit Mushroom Wisdom at booth 1733 for show discounts and giveaways. For more information call (800) 747-7418 or visit Natural Factors--Booth 1837 Natural Factors (Monroe WA) will be offering hot show deals and giveaways at Expo West-- visit the booth for details. Gaetano A. Morello ND will be presenting Emerging Clinical Insights into Mitochondria and Their Central Role in Women s Health on Friday at 2 30 p.m. at the Anaheim Marriott Hotel Marquis Ballroom Northwest. And meet Karen Jensen ND at the Natural Factors booth for a book signing on Saturday at 11 a.m. Get a free copy of her latest book Three Brains How the Heart Brain and Gut Influence Mental Health and Identity. For more information call (877) 551-2179 or visit 82 VITAMIN RETAILER NOW--Booths 1905 (Main) 2966 (Foods) 3616 (Personal Care) 1612 (Sports) NOW (Bloomingdale IL) will be offering up to 40 percent off and special giveaways including t-shirts at the main NOW booth 1905 as well as free samples in all booths. The company will be introducing new products in a number of categories including Supplements Respiratory Care Probiotic Women s Probiotic Double Strength Graviola and Extra Strength Phosphatidyl Serine Sports Nutrition Amino Power Pre-Workout MCT Oil Chocolate Mocha Flavor Carbo Endurance HMB Powder and Mini Blender Food Ellyndale Foods Q Cups and Ellyndale Foods Nutty Infusions and Personal Care Helichrysum Oil USB Travel and Metal Touch Diffusers Essential Oil Blends Seasonal Changes Essential Oils Kit and Magnesium Flakes For more information call (630) 545-9098 or visit Nutrex Hawaii--Booth 1648 Visit Nutrex Hawaii (Kailua-Kona HI) at booth 1648 and say Aloha The company will have the nation s topselling spirulina and astaxanthin brands Hawaiian Spirulina and BioAstin Hawaiian Astaxanthin on display. Also sample some great tasting spirulina popcorn and learn more about Nutrex Hawaii s 90-acre farm located on the beautiful Kona coast of Hawaii. In addition the company is offering a 20 percent discount for all distributor-fulfilled orders taken at the show so don t miss it For more information call (800) 395-1353 or visit Pacific Resources International Inc.--Booth 2493 Pacific Resources International (PRI Carpinteria CA) was the first to introduce quality certified Manuka Honey to the U.S. in 1989. The company will launch the Manuka Honey Sticks and Manuka Honey Classic Salted Caramels at Expo West. These great products will be perfect additions to the largest selection of Manuka Honey and Manuka Honey products in America. In addition PRI will offer line drive show discounts of 15-20 percent. For 25 years PRI has brought the Essences of New Zealand to the U.S. consumer. For more information call (805) 684-0624 or visit Protexin (Bio-Kult)--Booth 1209 Visit Protexin (Doral FL) at Booth 1209 to learn more about the company s BioKult probiotics that support your family s health from birth and beyond Bio-Kult probiotics from Protexin is a line of probiotics for the whole family. The line includes Bio-Kult Infantis (with omega-3 and vitamin D) for infants and children Bio-Kult for digestive and immune support Bio-Kult Cand a to protect against candida overgrowth and Bio-Kult Pro-Cyan with cranberry extract for urinary tract support. For more information call (786) 310-7233 or visit MARCH 2017 WWW.VITAMINRETAILER.COM Redd Remedies--Booth 1204 Redd Remedies (Bradley IL) will be offering a number of discounts at Expo West including 25 percent off mix and match (25 piece minimum) 30 percent off Throat Drop Spinner rack and 30 percent off joint health floor displays (at show only). Redd Remedies Curcumin T4 chewable (spearmint flavor) features biologically active Curcumin C3 Reduct and is available in 60 chewable tablets or a 12-ct. travel size. There will be show specials on this product--up to 35 percent off. Finally Gouch is now available in a tart cherry Gouch Liquid as 16-oz. or convenient 2-oz. travel size. Show specials on this product will be up to 35 percent off. For more information call (888) 453-5058 or visit Reserveage Nutrition--Booth 1421 Inspired by the wisdom of nature and the wellness practices of cultures from around the world Reserveage Nutrition (Boca Raton FL) designs premium supplements for nourishing health and beauty from within. Visit Reserveage at booth 1421 where the company will unveil its newest innovation and sample some of its most popular products. Ask about show specials including a 25 percent line drive on Reserveage Nutrition ReBody and CocoaWell plus a 2 2 on any new SKU placement. For more information call (561) 443-5301 or visit Superior Source--Booth 2104 Visit the Superior Source (Los Angeles CA) booth for 20 percent in additional products with a show order. Superior Source s No Shot B-12 MicroLingual instant dissolve tablets now combines B12 B6 and Folate all in their bioactive forms. The company s new Activated formula has methylcobalamin 2 000 mcg B6 2 mg (as pyridoxal5 -phosphate) and methylfolate 1 200 mcg. (Item 90475). Superior Source will also be introducing K2 (MK-7) 300 mcg (Item 90435) and L-Theanine 200 mg (Item 90045) at Expo West. For more information call (800) 421-6175 or visit Vibrant Health Booth 1545 Vibrant Health (Shelton CT) is celebrating 25 years At Expo West booth festivities include Vote on new Green Vibrance flavors a 25 percent off for 25 years show special place an order spin the Vibrant wheel of prizes And the first 100 visitors receive a free gift along with Join Vibrant Health for its anniversary party with a champagne toast and light fare on Saturday at 4 p.m. For more information call (800) 242-1835 or visit VITAMIN RETAILER 83 NATURALPRODUCTSEXPOWESTPREVIEW March 8-12 2017 Anaheim Convention Center Anaheim CA Wakunaga of America--Booth 1721 Wakunaga of America (Mission Viejo CA) is offering up to a 25 percent discount with distributor participation. In addition the company will be introducing a number of new products including Kyolic Liver Support which provides a unique blend of clinically proven herbs and nutrients shown to effectively protect the liver. Kyolic Brain Energy is a proprietary blend of brain supportive herbs and nutrients designed to improve concentration and memory by supporting healthy brain structure. Lastly Lucky 7 Men s Performance Formula is a unique combination of herbs and nutrients specifically formulated to enhance a man s sexual health and desire. For more information call (949) 855-2776 or visit Xlear Inc.--Booth 4536 Xlear Inc. (American Fork UT) will feature exciting additions to its Spry Dental Defense System with bubblegum and licorice Stronger Longer Gum flavors newly formulated toothpastes and four alcohol-free mouthwashes. All Spry products use natural ingredients to improve oral health and make caring for teeth and gums easy. The Xlear Sinus Care line will showcase Xlear Max a xylitol saline nasal spray with capsicum and Aloe vera. Come by booth 4536 to get a 15 percent discount. For more information call (877) 599-5327 or visit OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Minerals - The Forgotten Nutrient Your Secret Weapon for Getting and Staying Healthy Minerals are in many ways the unheralded and often forgotten heroes of keeping our bodies functioning at their best. While the nutrients carbohydrates proteins and fat may be better known minerals are equally vital for helping us get and stay healthy. They play a key role in combatting disease helping the body heal managing ongoing chronic health problems such as high blood pressure minimizing the impact of such common maladies as headaches and PMS helping children grow up strong enhancing mental performance at all ages and fatigue. In this easy-to-read and easy-to-use guide pH Lab s team of recognized medical doctors and specialists explain the role minerals play with common health issues as well as offer detailed information about individual minerals. The authors also cover the relationship between minerals and prescription medicines why one needs more than a routine blood test to determine deficiencies and where these tests are available. Author Joy Stephenson-Laws JD Monya De MD MPH Franz Gliederer MD MPH Pauline J. Jose MD Pages 204 Price 29.99 (paperback) Publisher Proactive Health Labs Inc. Contact Elizabeth Martins (267) 980-2765 CLASSIFIEDAD Innovative homeopathic and natural products manufacturing company of 28 years and 500-plus products seeks dynamic Managers National and Eastern U.S. Eastern Canada for all independent brokers and sales representatives. Also seeking experienced Digital Sales & Marketing Manager. Full job descriptions Don t miss a single issue of VR in 2017...go online to renew your free subscription today March17 84 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MARCH 2017 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Zahler s PAS Formula BROOKLYN NY--Zahler s PAS Formula has been formulated to assist in relaxation and stress reduction and to help calm the effects of daily stress. Its polynutrient and herbal blend can aid in relief for panic anxiety and stress. PAS is a very effective formula with no side effects according to the company. The retail price of a 120-capsule bottle is 35. For more information call (212) 444-9936 or visit BrainGear--Pineapple Mango SAN FRANCISCO CA--BrainGear is the brain performance formula developed by top neurologists that provides the focus clarity and concentration you feel immediately and the long-term brain health benefits for your everyday well-being. It contains 1 845 mg of 13 powerful brain-boosting ingredients in a combination that works to provide the brain with what it needs to perform at its best. BrainGear is not caffeinecentric. Its ingredients have been scientifically tested and doctor recommended for years. Its 4.5-oz. formula (MSRP 3.99) was developed for optimum absorption and maximum efficacy and is backed by neurologists from top universities including Stanford UT Austin and Boston University. Available in three and 12 packs the Pineapple-Mango flavor is all natural non-GMO soy- and gluten free. For more information call (866) 902-4110 or visit Extreme Edge Nitro Powder SUGAR LAND TX--This product by Bluebonnet Nutrition is the newest member to the Extreme Edge family (others include Whey Protein Isolate Powder Cookies N Cream Flavor and Pre Workout Powder Strawberry Kiwi Flavor) designed to ignite an athlete s muscles prior to a workout and keep that training intensity up throughout the duration of the workout or competition. It features clinically studied Nitrosigine a patented complex of bonded arginine silicate stabilized with inositol scientifically engineered to significantly boost nitric oxide levels a key factor in promoting the relaxation of smooth muscle in blood vessels. This intensifies blood flow to the heart and working muscles for sustained endurance and accelerated muscle recovery. Every batch of Extreme Edge Nitro Powder is third-party tested by NSF guaranteeing to be free of more than 200 substances banned by major sporting authorities. In addition this raspberry flavored formula is free of artificially derived colors flavors and sweeteners working quickly in 30 minutes and lasting up to three hours. A 3.7-oz. (105-gram) container retails for 33.95. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Vitamin C Gummies ARLINGTON HEIGHTS IL--Carlson Vitamin C Gummies are perfect for those who have trouble swallowing supplements or who prefer a delicious way to get their vitamin C. Just two gummies provide 250 mg of vitamin C. Each tangy orange-flavored gummy slice supports a healthy immune system. Plus they re free of artificial flavors sweeteners and dyes. Arm your body with the antioxidant power it needs to stay healthy with Carlson Vitamin C Gummies. A 60-gummy container retails for 9.99. For more information call (888) 234-5656 or visit Choline with B-Complex GREEN BAY WI--Choline with B-Complex by EuroPharma Terry Naturally provides the active forms of choline and B vitamins for the greatest benefits including daily energy levels mental focus and clarity healthy blood pressure and cholesterol balance essential liver function stress and fatigue reduction essential prenatal nutrition cognitive development athletic endurance and muscle recovery and it helps restore levels of this essential nutrient that may be depleted by anticholinergic drugs or other prescription medication. Because choline and B vitamins often work synergistically in the body Choline with B-Complex provides a rich source of choline plus bioactive forms of B6 B12 folate and a full range of additional B vitamins. Together these nutrients provide for a vibrant healthy life. Sixty capsules retail for 29.95. For more information call (920) 406-6500 or visit VITAMIN RETAILER 85 For more information call (800) 580-8866 or visit Matcha Now CARLSBAD CA--Matcha NOW by Buddha Teas offers you fresh pure matcha whenever you want it. The company s premium organic matcha is stored dry in the cap. With a twist of the cap then a shake the matcha powder drops into purified water for a fresh matcha drink anytime. The retail price of a 12-oz. container is 3.49. For more information call (800) 642-3754 or visit MARCH 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS OXY-CLEANSE VANCOUVER WA--Earth s Bounty bestseller OXY-CLEANSE is now vegetarian and vegan. This is the original formula that has helped thousands since Oxy-Cleanse was introduced more than 25 years ago. Often copied but never duplicated Oxy-Cleanse remains the best non-psyllium non-herbal colon-cleansing product on the market and is the Original Oxygen Colon Conditioner according to the company. The suggested retail price for a 75-ct. bottle is 24.45. For more information call (800) 736-5609 or visit Multivitamin With Healthy Skin Support for Teens SANTA CRUZ CA--Rainbow Light recently released two new products for young men and teen girls respectively. Vibrance Young Men s Multivitamin plus Healthy Skin Support gives your teen the support he needs for his active fast-paced lifestyle. This advanced research-based formula is specifically formulated to support a growing teenage boy s unique health needs with a full spectrum of vitamins and minerals plus targeted nutrients to promote clear skin. Vibrance Teen Girl s Multivitamin plus Health Skin Support gives your teen the support she needs for her active on-the-go lifestyle--likewise it is an advanced research-based formula is specifically formulated to support a teen girl s unique health needs with a wide variety of vitamins and minerals plus targeted nutrients to promote clear skin. Both bottles contain 180 mini-tablets and are priced at 59.99 each. For more information call (800) 635-1233 or visit Jarro-Dophilus Oral Probiotic LOS ANGELES CA--Jarro-Dophilus Oral Probiotic by Jarrow Formulas Inc. is a new probiotic lozenge formula specifically for oral health. It contains two documented strains Lactobacillus brevis CECT 7480 and Lactobacillus plantarum CECT 7481 to promote healthy gums teeth and better breath. The documented strains featured in Jarro-Dophilus Oral Probiotic are naturally occurring in a healthy human mouth and are low acid producing Lactobacilli strains to preserve enamel and dentin integrity. The lozenges come in delicious peppermint green apple and pineapple flavors. Each lozenge provides 1 billion viable cells to support oral and dental health. Proper packaging is an important factor for probiotic products to maintain potency throughout shelf life. Jarro-Dophilus Oral Probiotic is blister packed in individually sealed aluminum-aluminum units that create an airtight and moisture resistant atmosphere for each lozenge. Thirty lozenges have an MSRP of 29.95. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. 100% Whey Fuel AMERICAN FORK UT--100% Whey Fuel by Twinlab contains only real premium protein-- they never use individual amino acids fillers or extenders to overstate the labeled protein content. Each serving contains 25 g from 100 percent whey including 5 g of branchedchain amino acids (BCAAs). According to the company the product is its best-tasting formula ever and it comes in four delicious flavors Double Chocolate Vanilla Rush Cookies & Cream and Strawberry Shortcake. The powder instantizes for easy noblender-required mixing and creates an incredibly thick richtasting drink even in plain water. Bottom line 100% Whey Fuel stimulates muscle protein anabolism which maximizes muscle growth after exercise by enhancing muscle building and lean tissue mass. It also increases muscle performance and improves post-workout recovery. The enzyme-assisted formula provides superior bioavailability and fast absorption. Ten servings a 2-lb. container and 5-lb. container are valued at 17.54 36.89 and 76.89 respectively. For more information call (800) 645-5626 or visit For more information call (310) 204-6936 or visit AUSTIN by Limited Labs is a minimalistic sugar-free sports drink that utilizes the power of ketones and electrolytes. With 11 000 mg of goBHB Ketones is the most potent ketonebased supplement on the market according to the company. It is naturally flavored and naturally sweetened with only 26 calories per serving. is ideal for endurance athletes gym rats or even the office warrior. It is the ultimate fuel for the body and mind. Each 16-oz. bottle has an MSRP of 4.99 a case of 12 retails for 44.99. For more information call (512) 487-0386 or visit 86 VITAMIN RETAILER VegiDay Organic Coconut Crunch MONROE WA--VegiDay Organic Coconut Crunch from Natural Factors offers a vegan snack that contains fresh slices of young coconut roasted to the perfect crunch. Slightly savory and not too sweet Coconut Crunch is made with non-GMO ingredients with no preservatives or artificial colors or flavors and is sweetened with organic coconut or cane sugar. Great by the handful or on top of yogurt cereal and desserts. The four flavors include Coconut Chips with Almonds Cashews & Cranberries Coconut Chips with Wild Rice Cranberries & Mixed Seeds Coconut Chips with Pumpkin Sunflower & Chia Seeds and Toasted Coconut Chips. One pouch has an MSRP of 4.99. For more information call (877) 551-2179 or visit WWW.VITAMINRETAILER.COM MARCH 2017 ADVERTISERINDEX ADVERTISER Alchem USA Inc. American Laboratories Inc. Bluebonnet Nutrition Corp. C est Si Bon Company Continental Vitamin Company CW Hemp Daily Manufacturing Daiwa Health Development Dr. Willard s Garden of Life Generex Labs Golden Tree Brands - Truly Health Plus Inc. Herbatint Bioforce USA Horphag Research Trading Ltd. Hunan ER-Kang Pharm Co. Ltd. Jarrow Formulas Inc. Jarrow Formulas Inc. King Bio Mushroom Wisdom Natural Factors Natural Factors Natural Factors Natural Factors Natural Vitality WellNext LLC Nature s Plus NeoCell Corporation Nordic Naturals North American Herb & Spice Now Foods Now Foods (Personal Care) Nutrex Hawaii Pacific Resources Pharmachem Labs (Cranmax) Pharmachem Labs (Phase 2) Protexin Redd Remedies Reserveage Nutrition Scandinavian Formulas Inc. Vibrant Health Wakunaga of America Xlear Inc. Xlear Inc. PAGE 20 29 C4 30 11 65 32 13 53 6-7 40 31 33 15 39 63 17 27 49 73 25 41 61 67 55 19 43 9 C2 C3 21 51 59 57 47 35 12 45 5 37 1 3 23 PHONE (281) 208-7518 (402) 339-2494 (281) 240-3332 (888) 700-0801 (800) 421-6175 (719) 419-8169 (800) 868-0700 (877) 434-3633 (605) 343-8100 (800) 622-8986 (239) 592-7255 (920) 574-3133 (800) 822-6225 (800) 641-7555 (201) 459-0300 (310) 367-1531 (310) 204-6936 (310) 204-6936 (800) 237-4100 (800) 747-7418 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 446-7462 (800) 645-9500 (949) 699-1626 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (800) 453-1187 (805) 684-0624 (519) 467-2071 (519) 467-2071 (800) 899-3413 (888) 453-5058 (800) 553-1896 (800) 688-2276 (800) 242-1835 (949) 855-2776 (877) 599-5327 (877) 599-5327 WEB alchem americanlaboratories bluebonnet cestsibon cvc cwhemp dailymanufacturing daiwa drwillards gardenoflife generexlabs truly healthplus herbatint horphag erkang jarrow jarrow kingbio mushroomwisdom naturalfactors naturalfactors naturalfactors naturalfactors naturalvitality naturesplus neocell nordicnaturals nahs nowfoods nowsolutions nutrex pacificresources pharmachem pharmachem probioticsinternational reddremedies reserveage scandinavian vibrant wakunaga xlear xlear INDUSTRYEVENTS March 8-12 Natural Products Expo West Anaheim Convention Center Anaheim CA (866) 458-4935 April 18-20 Ingredient Marketplace Orlando World Center Marriott Orlando FL September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 MARCH 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 87 Back Talk THIS MONTH Speaker and holistic veterinarian Judy Morgan DVM CVA CVCP CVFT is the author of three books From Needles to Natural Learning Holistic Pet Healing What s For Dinner Dexter Cooking For Your Dog Using Chinese Medicine Theory and Canine Kitchen Capers A Humorous Look at Preparing Food for Dogs (& Spouses). She also has written hundreds of blog posts and numerous online and print articles about holistic pet care. Morgan is the veterinarian behind Allprovide raw and gently cooked pet food for dogs and cats ( She is chief medical officer for Monkey s House Senior Dog Hospice and Sanctuary as well as owner of two holistic veterinary practices in southern New Jersey. Here she discusses her pet care product lines and covers what retailers should consider when choosing and selling pet products. WITH JANET POVEROMO Judy Morgan DVM CVA CVCP CVFT Recently you created a line of pet supplements. What makes your products unique My main focus with my patients is nutrition. I use traditional Chinese veterinary medicine theory to heal disease with whole foods. Because I am so focused on the pet food industry I have become very familiar with the shortfalls in nutrition for the majority of the dogs and cats in America. One of those shortfalls is the overuse of grains and vegetable proteins in pet food as they are a much cheaper source of protein than meat. However the carbohydrateladen diets contribute to dental disease (and many other problems like chronic inflammatory diseases including obesity diabetes arthritis and endocrine system disorders). Only 20 percent of pet owners brush their pet s teeth yet 80 percent of pets have dental disease by age 3. Dental disease can lead to systemic infection periodontal disease heart disease and 88 VITAMIN RETAILER Question Answer kidney disease. I designed my dental drops because there is no other product like it on the market. It allows the pet owner to keep their pet s mouth healthy without brushing. Using allnatural products like Manuka honey which kills bacteria that cause plaque and tartar the drops provide a simple solution. Just a few drops applied once daily to the upper gums will improve dental health. They do not contain added water glycerin dyes sugars preservatives or fillers like other less expensive products on the market. My second product contains greenlipped mussel New Zealand deer antler velvet colostrum and algae. The combination provides immune support joint support and circulatory support. Pets are subjected to high levels of cellular oxidation through poor diet environmental pollution chemical flea tick and heartworm preventatives and over-vaccination. My product provides powerful antioxidant support to protect pets at the cellular level. I source my ingredients from New Zealand because it is the greenest place on earth. The people of New Zealand are fanatics about clean living and controlling pollution. They test the water where the mussels are harvested for pollutants. The deer are treated humanely unlike other countries that produce deer velvet. What core pet supplements should a health food retailer have in their store Probiotics and omega-3 supplements are high on the list along with digestive enzymes. Products for dental health are also important due to the high incidence of dental disease. I am currently working on adding products to my line that will include these supplements. What health issues do you see with companion animals that can be better treated more naturally Almost everything. Chronic inflammatory diseases endocrine diseases allergies IBD (inflammatory bowel disease) arthritis diabetes-- these are all conditions where pet owners commonly seek my help. Chronic use of medication is not good for the pets side effects of medications get treated with more medications. How do different age groups--such as Millennials and Baby Boomers--compare when it comes to their relationships with their pets Baby Boomers are mostly empty nesters or maybe taking care of aging parents. Their pets commonly take the place of the children that are now out on their own. Baby Boomers may have a bit more discretionary income and they don t mind spending it to keep their pet family members healthy. Millennials are putting off marriage and families a bit longer and their pets commonly become their children. Millennials are looking to eat better and live cleaner lives partly because they care more about the planet and what they will be leaving as their legacy. Because they want to eat organic whole foods they want to feed their pets the same way. They are looking for labels that say organic natural holistic and healthy. They shy away from dyes chemicals and preservatives. They are also the Internet generation and they know how to do the research to find out if products really walk the walk or just talk the talk. WWW.VITAMINRETAILER.COM MARCH 2017 Question Answer Question Answer Question Answer Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser