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Description: In this issue: Reigning Cats & Dogs, Sports Nutrition, Natural Energy, and Multivitamins

Don t miss a single issue of VR in 2017...go online to renew your free subscription today April17 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS APRIL17 VOLUME 24 NUMBER 4 22 30 36 46 Features 22 Reigning Cats and Dogs Natural products to make pets feel like royalty. 30 Supporting Sustainable Energy Hectic lives stress and always being connected empty our figurative gas tanks here s how to help your customers get outstanding energy mileage. vitaminretailermagazine 36 Staying Fit Amidst the Trends During a time of ongoing changes sports nutrition continues to grow strong. Visit FreeProductInfo for FREE Product Information orSamples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Columns 4 42 45 Off the Cuff Supplement Science Product Spotlight 46 48 51 Health & Nutrition Natural Medicine Healthy Shopper Departments 6 8 10 16 20 Hot Sellers Behind the Counter Industry News Association News Research Update 52 54 55 55 56 New Products Off the Press Advertiser Index Industry Events Back Talk Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 4 April 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Go to xlear for info about this advertiser OFFTHECUFF Sharing Knowledge of Choline ast year at Natural Products Expo West I spoke with Tieraona Low Dog MD integrative medical doctor and best-selling author on supplementation who had just completed work on a supplement line with MegaFood. During our conversation she told me of her concern about Americans deficiency of choline. In this month s Health & Nutrition column Cheryl Myers addresses those same concerns. For more information on this important topic please see the article on page 46. The issue is that choline is an essential nutrient and plays a critical role in brain development cell signaling nerve impulse transmission liver function and maintenance of a healthy metabolism. Unfortunately choline was cast from the mainstream health scene with its unjustly disgraced partner-in-crime cholesterol and it is just now starting to make its way back. Choline can be found naturally in foods including the formerly offensive eggs liver beef and shrimp as well as in salmon cauliflower spinach Brussels sprouts and breast milk. So even now with our better understanding of this nutrient for those of us not breastfeeding or with finicky palates it s no wonder choline deficiency is a problem. In the article Assesment of Total Choline Intakes in the United States by Taylor C. Wallace PhD CFS FACN and Victor L. Fulgoni III PhD published in the Journal of the American College of Nutrition the researchers analyze the usual intakes of choline and compare them with the dietary reference intakes for U.S. residents aged 2 years. They note that symptoms of a choline deficiency may include low energy levels memory loss cognitive decline muscle aches nerve damage and mood changes or disorders. For the article the National Cancer Institute method was used to assess usual intakes of choline from foods according to data for participants in the 2009-2012 National Health and Nutrition Examination L Survey (NHANES n 16 809). The results showed that suboptimal intakes of choline are prevalent across many life-stage subpopulations in the U.S. Only 10.8 0.6 percent of 2009-2012 NHANES participants aged 2 years (15.6 0.8 percent of males and 6.1 0.6 percent of females) achieved the adequate intake (AI) for choline. Children aged 2-3 years were the most likely to exceed the AI (62.9 3.1 percent) followed by children aged 4-8 years (45.4 1.6 percent) and children aged 9-13 years (9.0 1.0 percent) compared to adolescents aged 14-18 years (1.8 0.4 percent) and adults aged 19 years (6.6 0.5 percent). When comparing by age and gender males consumed significantly more choline than females for all age groups. The researchers learned that there is a need to increase awareness among health professionals and consumers regarding potential suboptimal intakes of choline in the United States as well as the critical role that choline plays in health maintenance throughout the lifespan according to Food scientists and the food and dietary supplement industries should consider working collectively with government agencies to discuss strategies to help offset the percentage of the population that does not meet the adequate intake. Revision of the dietary reference intakes for choline should include replacement of the adequate intake with an estimated average requirement and a recommended dietary allowance so that more accurate population estimates of inadequate intakes may be calculated. So it seems there is a strong case to be made that natural product retailers should take a lead and inform their customers of the importance and health benefits of choline. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Lisa Schofield Maryanne ChristianoMistretta Michael Murray ND Cheryl Myers Karen Morse Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing P.S. Please check out Vitamin Retailer magazine s website at for videos and other coverage of this year s Natural Products Expo West. A show wrap-up article will be included in the May issue of the magazine. Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Go to scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. Clear Sinus & Ear is a unique homeopathic formula combined with herbs that start to help immediately. --Sue Gibson Owner Sues SuperNutrition Inc. NORTHEAST SOUTHEAST BURMAN S HEALTH SHOP Brookhaven PA VITAMIN MINERAL SUPPLEMENT Ultra Liquid Multivitamin by Burman s Health Shop SPECIALTY SUPPLEMENT CBD Oil by CBD Unlimited HERBS BOTANTICALS Black Seed Oil by Amazing Herbs FUNCTIONAL FOOD BEVERAGE Whey Protein by Burman s Health Shop PERSONAL CARE Peppermint Oil by NOW HOT PRODUCT OF THE MONTH 35 Billion Probiotic by Burman s Health Shop SUE S SUPERNUTRITION INC. Harrisonburg VA VITAMIN MINERAL SUPPLEMENT Cholesterol Complete by Biospec Nutritionals SPECIALTY SUPPLEMENT Super Sinus Aide Tincture by Sue s SuperNutrition HERBS BOTANTICALS Olive Leaf by Nature s Way FUNCTIONAL FOOD BEVERAGE Sauerkraut by Bubbies PERSONAL CARE Pure Fractionated Liquid Coconut Oil by NOW HOT PRODUCT OF THE MONTH Clear Sinus & Ear by Clear Products Inc. MIDWEST CENTRAL THYME CAPSULE NUTRITION North Kansas City MO VITAMIN MINERAL SUPPLEMENT Multi-Vitamin & Mineral by Life s Fortune SPECIALTY SUPPLEMENT Zyflamend by New Chapter HERBS BOTANTICALS LDM-100 by Barlow Herbal FUNCTIONAL FOOD BEVERAGE Nuts & Seeds by NOW PERSONAL CARE Miracle Soap by Miracle II Soap HOT PRODUCT OF THE MONTH Fish Oil by Carlson Labs MANNA GROCERY & DELI Tuscaloosa AL VITAMIN MINERAL SUPPLEMENT Vitamin D3 (1 000 IU) by Solgar SPECIALTY SUPPLEMENT Blood Builder by MegaFood HERBS BOTANTICALS Garcinia Cambogia by Buckeye Nutritionals FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Bragg PERSONAL CARE African Black Soap with Oats Aloe & Vitamin E by Nubian Heritage HOT PRODUCT OF THE MONTH Ice Cream (all flavors) by Halo Top NORTHWEST WEST GRANOLA S NATURAL MARKET Mill Creek WA VITAMIN MINERAL SUPPLEMENT Super Bio-C Buffered by Solaray SPECIALTY SUPPLEMENT Adrenal Health by Gaia Herbs HERBS BOTANTICALS Elderberry Capsules by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Bragg PERSONAL CARE Fractionated Coconut Oil Spray and Liquid by Life-flo HOT PRODUCT OF THE MONTH Bone Broth Protein (natural flavor) by Ancient Nutrition VAN S HEALTH FOODS Livermore CA VITAMIN MINERAL SUPPLEMENT CuraMed by Terry Naturally EuroPharma SPECIALTY SUPPLEMENT DIM-plus by Nature s Way HERBS BOTANTICALS Garcinia Cambogia by Himalaya Herbal Healthcare FUNCTIONAL FOOD BEVERAGE Bone Both Protein by Ancient Nutrition PERSONAL CARE Entire Line by derma e HOT PRODUCT OF THE MONTH CuraMed by Terry Naturally EuroPharma Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Go to cvc for info about this advertiser BEHINDTHECOUNTER Sawall Health Foods--a Healthy Institution in Kalamazoo riding itself on being familyowned since 1936 Sawall Health Foods has a solid reputation within the local community. Sawall is Kalamazoo said Mark Sawall owner of the store. Not only is Sawall Health Foods the oldest familyowned natural foods market in the United States Sawall s is the oldest familyowned grocery store in Kalamazoo MI. Our loyalty is to our customers and our community. We know most customers that have shopped here for years by name. Providing special loyalty sales is nothing new for Sawall s. The store has had a 10 percent senior and student discount for 40 years. And over the years Sawall said the store helped many local small food startups from their beginning and now many of its business partners have their own thriving enterprises. These small businesses working together for the benefit of our community sets Kalamazoo apart he added. The question is How does a store flourish for such a long time According to Sawall it has been all about support and loyalty. Sawall s is now in its fifth generation of working in the business he said. Our family has made a commitment to our neighbors and community over time expanding to meet the needs of our customers. We still have customers that have shopped at Sawall s for more than 50 years. And the fact that the store carries the largest selection of both natural and organic foods vitamins and supplements in the state according to its website doesn t hurt. So it should come as no surprise that the health food store turned 81 years old this year. SAWALL HEALTH FOODS (KALAMAZOO MI) Sawall s does business with roughly 700 distributors of foods across the U.S. The industry has changed a lot over the last 80 decades and has seen companies come and go. We did business with UNFI and KEHE before either of them was called that Sawall s is one of the original sellers of Solgar Vitamins--that s a long time ago [Solgar was founded in 1947]. P Organization & Challenges The store has grown over the years which is reflected by the various hot spots that one can visit when inside. As you walk into Sawall Health Foods the first area that greets our customers is our fresh salad bar and baked goods area leading into our prepackaged deli and cold drinks and cheese islands said Sawall. Sawall s extensive produce area is entirely organic which is located next to our deli and fresh meat department. Passing through the organic produce area leads to Sawall s bulk foods spice and tea area then to the dairy yogurt and refrigerated vegan selections and into the frozen foods department at the back of the store. The registers are at the side of the store and are surrounded by the vitamins and supplements and natural beauty aid departments. Heading Forward The opportunities are endless for the family-owned store in Kalamazoo. In fact although no specific dates have been mentioned yet there has been talk of opening an all-natural organic restaurant. However despite the growth and success a store cannot accomplish its dreams without the individuals who support it. The natural foods industry is all about the people at our store. We are here for them and we are still here because of them said Sawall. My great-grandfather taught me long ago that sustainability of your business is due to loyalty of your customers and your employees. We could not do any of this without them. Customers can trust their best interest is at the heart of Sawall s guiding principals. Our philosophy is different than most stores when it comes to supplement needs Sawall noted. We sell the customers the least amount we can. Our customers appreciate that. It s all about getting them the right product for them not the biggest sale we can make. One large sale is not worth as much as a lifetime of small sales by a loyal customer. Our goal is to help our neighbors and community with their natural and organic food needs first and foremost. VR WWW.VITAMINRETAILER.COM APRIL 2017 Stock Variety As customers wants and needs vary tremendously one of the main challenges has been having its natural food distributors keep up with the ever-changing landscape. We have a wide range of customers including customers shopping for better food products Sawall explained. Our customers are shopping for a specific lifestyle like macrobiotic vegan or vegetarian as well as customers that are shopping for health benefits or because their doctor recommended they shop here. 8 VITAMIN RETAILER Go to herbatint for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP EuroPharma Now Employee-owned o celebrate EuroPharma (Wisconsin) s 10th anniversary Founder and President Terry Lemerond has signed the papers to share ownership of his company with his employees. It s a gift he hopes will reward their hard work and dedication and ensure the company continues to grow and progress in perpetuity according to the company. EuroPharma s employee stock ownership plan (ESOP) provides for the continued growth and continuity of the company he founded in 2007. Lemerond said he will remain president of EuroPharma and plans to continue to lead the employee-owners. EuroPharma is a wonderful company built by a strong team said Lemerond. T When planning for the future I did not want the company to be sold to an outsider. I feel that the people who helped me build this company and share the pride of our achievement deserve to have ownership. It feels fantastic to share the success with them. An ESOP traditionally helps employees maximize retirement income and offers security for the future. Giving employees ownership also can be a smart businessgrowth strategy. A recent study by researchers at the University of Iowa Villanova University and Indiana University published in the Human Resource Management Journal found that employee ownership could make a company an average of 4 percent more profitable than others. Over 10 years that represents huge potential growth. For more information visit NOW Opens State-of-the-Art Distribution Facility OW has opened a new 200 000square-foot distribution facility in Roselle IL. This is the third U.S.based operations facility for the familyowned company in addition to its existing manufacturing facilities in Bloomingdale IL and in Sparks NV and will support increased volume and efficiency needed for the company s long-term growth and expansion. Continuing NOW s track record of investing in state-of-the-art industryleading capabilities the facility which the company purchased in 2015 includes Best-in-class Pick-to-Voice System that allows for improved lot validation and cartonization enabling NOW to better inform both customers and sales team members of carton and case pack quantities. A three-story-high high-velocity picking module designed to drive higher order output and is scalable for future growth. NOW s previous picking area was only two stories high and 50 000 square feet. A special dock area exclusively for N large-quantity truck orders to improve efficiency and order turnaround times. New state-of-the-art LED lighting system that works through motion detection helping conserve energy. This new lighting is also more natural and helps to reduce eye strain for order picking staff. Huge refrigerator expansion that can store up to 800 pallets of refrigerated materials. New freezer that can store up to 200 pallets of materials. Special pack-out area designed to significantly increase packing efficiencies. Running three shifts five-plus days a week this facility alone employs approximately 130 people. Moving the order fulfillment and distribution to Roselle will allow NOW to expand manufacturing operations in the Bloomingdale facility over the next few years. We are constantly working to serve our retailer customers better while accommodating sustained growth and this facility does both said NOW CEO Jim Emme. We ve incorporated advanced technology with environmental efficiencies and emphasis on worker safety and well being. We are pleased with the result. For more information visit James May Father of Stevia Dies at 80 ames A. May the founder and CEO of Gilbert AZ-based Wisdom Natural Brands died from heart complications at the age of 80. May whose JAMES MAY company makes SweetLeaf Stevia Sweetener is known globally as the Father of Stevia. He received numerous awards for his contributions to the natural and organic sweetener industry including being the first to bring stevia to the U.S. in 1982. He was instrumental in helping the U.S. Food and Drug Administration (FDA) lift the importation ban of stevia by meeting with Congress in 1994 which eventually resulted in the Dietary Supplement Health and Education Act (DSHEA). SweetLeaf Stevia was the first stevia product to receive FDA s Generally Recognized as Safe (GRAS) status in March 2008. After starting the business in his garage in Scottsdale AZ May grew Wisdom Natural Brands to sell SweetLeaf products throughout North America and in 30 countries. His wife Carol May will continue to run the family-owned business as president along with their son Michael P. May who is the chief operating officer. J Article is courtesy of the Phoenix Business Journal. WWW.VITAMINRETAILER.COM APRIL 2017 10 VITAMIN RETAILER MegaFood Campaign Fights Nutritional Poverty mericans think they are eating well in fact 60 percent say they eat a very healthy diet. However perception and reality may not be aligned. As recent research conducted by ORC International on behalf of supplements leader MegaFood finds 62 percent of U.S. adults admit to eating just one to two servings of fruits and vegetables daily despite recommendations from the USDA (U.S. Department of Agriculture) to eat five or more servings per day. Only 6 percent of Americans report eating five or more servings per day leaving a huge nutritional gap to fill. As part of the large NHANES (National Health and Nutrition Examination Survey) survey the Center for Disease Control (CDC) identified that 30 million Americans are deficient in vitamin B6 1 2 a nutrient found in foods like bananas and avocados which plays an important role in the production of fuel and energy and is critical for the optimal function of our brain nervous and immune systems. Survey results reveal the nutrition misperception persists here as well as 52 percent of adults reported that they believed that they get enough B6 in their diet. More than two thirds (67 percent) of adults believe they can get all of their nutrients by eating a healthy diet which simply may not be realistic. Despite the challenge of getting all needed nutrients through their daily diet two in five (42 percent) adults reported that they do not take a multivitamin. When asked what lifestyle changes they planned to make in 2017 just one in five (18 percent) planned to take a multivitamin. Survey respondents reported their top reason for not taking a multivitamin as just not really thinking of it (30 percent). To help address this significant nutrition and awareness gap MegaFood is asking Americans to make 2017 the best year yet and pledge to improve their own life while also the lives of others. The MegaPledge campaign is MegaFood s next step towards curing nutritional poverty. They ll motivate people to A take action and pledge to close their nutritional gap by taking a multivitamin and help support someone in need with a one-for-one pledge and product donation. By paying it forward they aim to improve lives twofold. Just for pledging the first 20 000 pledgers will receive a 5 MegaFood coupon to use on their next purchase and all pledgers will be entered to win a year s supply of MegaFood multivitamins and a grand prize trip for two to a wellness retreat getaway. Consumers can visit megapledge to take the one-click pledge. Additionally MegaFood is teaming up with Wholesome Wave a nonprofit organization that empowers under-served consumers to make healthier food choices by increasing affordable access to fresh local food. With every pledge MegaFood will donate two servings of fruits and veggies to someone in need--up to 40 000 servings. For more information visit and Based on a 2 200 calorie per day diet for those aged 14 and older. References 1 The CDC Second National Report on Biochemical Indicators of Diet and Nutrition in the U.S. Population 2 NHANES 2007-2010 for average intakes by agesex group. Healthy U.S.-Style Food Patterns which vary based on age sex and activity level for recommended intake ranges. Go to naturalfactors APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 11 INDUSTRYNEWS Redd Remedies Announces Redd Ed Educational Website edd Remedies (Illinois) recently announced the launch of its new education website The company s new REDD ED Global Knowledge Program offers its retail partners an exclusive website for easy access to learning more about Redd Remedies products and earning discounts and rewards. Lessons share information and insights into the philosophy behind REDD Remedies formulations and the ingredients included in its targeted natural supplements. We are very pleased to offer to our retail partners. Redd Ed is done in video format with R a short Q&A after each lesson. said CEO and Founder Dan Chapman. Making learning easy while you earn free rewards and deep product discounts. For a deeper understanding we offer 30-minute monthly webinars with our Lead Formulator Stacey Littlefield master herbalist. And don t worry if you miss the live webinar you can access it in our archives on Redd Ed any time. Features of the website include Video trainings on each Redd Remedies product by Chapman Video education on Redd s history formulation philosophy and quality standards Questions and answers after each video to show what you have learned Free rewards and deep discounts earned as you learn In-depth webinars by Littlefield 24 7 access For more information visit RIBUS Nu-MAG Enables Creation of Organic Dietary Supplements t. Louis MO-based ingredient supplier RIBUS recently launched Nu-MAG a rice-based ingredient which takes the place of magnesium stearate and stearic acid synthetic ingredients previously considered vital in making dietary supplements but prohibited in organic products. RIBUS is a global supplier of GMO (genetically modified organism)-free and organic rice-based alternatives to synthetic ingredients. Nu-MAG is the most recent addition to the extensive RIBUS portfolio. Nu-MAG is a blend of four ingredients that provide enhanced S lubrication in the production of natural and organic dietary supplements. It enables manufacturers of tablets to avoid breakage while simultaneously cleaning up label statements. Nu-MAG is seen as the second generation to Nu-RICE for tablets and capsules when additional lubrication is required. We are very proud to have developed an ingredient so fundamental to a dietary supplement industry interested in capitalizing on consumer support for clean labels and organic products said Steve Peirce RIBUS president. We are replacing one of the dietary supplement industry s standard synthetic ingredients with a natural or organic blend. This option maintains efficacy and quality while also providing a clean label declaration of rice extract blend a term consumers can easily understand and support he continued. For more information visit Lucky s Market Announces Significant Expansion Plans in Florida ucky s Market a natural and organic foods grocer has announced they will open at least six new Florida stores in the next 18 months bringing a wider selection of affordable organic local specialty and gluten-free items to the Sunshine State. In 2016 Lucky s Market opened eight stores total with six of them located in Florida (Gainesville Naples Coral Springs Plantation Neptune Beach Orlando Tallahassee and Melbourne). Over the next year and a half Lucky s Market has plans to open at least six new stores in Florida including Sarasota Panama City and Oakland Park in summer 2017 Port St. Lucie in L late 2017 Bonita Springs in early 2018 and St. Petersburg in summer 2018. Lucky s concept includes a wide variety of specialty foods such as inhouse smoked bacon house-made sausages fresh seafood a large selection of fresh local produce and a bakery at the store. Lucky s in-house butcher serves never ever meats which have never been treated with antibiotics or artificial growth hormones. Staying true to Lucky s culinary roots customers will also find a department filled with ready-to-eat meals made from scratch daily inside the store as well as fresh grab-and-go sushi options and cheese islands stocked with cheeses from all over the world. The stores also include juice bars bulk foods apothecary departments beer and wine departments caf areas and the company s famous Sip n Stroll program where customers can grab a 2 pint of local beer or a 3 glass of wine to enhance their shopping experience. For more information visit WWW.VITAMINRETAILER.COM APRIL 2017 12 VITAMIN RETAILER KIND Founder & CEO Promotes Health Over Special Interests aniel Lubetzky the founder and CEO of New York-based KIND Healthy Snacks announced the launch of Feed the Truth. Established as an independent organization Feed the Truth will seek to improve public health by making truth transparency and integrity the foremost values in today s food system. To ensure Feed the Truth s independence from KIND Lubetzky will remove himself entirely from all activities and governance of the new organization. He has assembled three unaffiliated public health advocates whose sole role is to nominate Feed the Truth s Board of Directors. The advisors all of whom have offered their expertise voluntarily and are not being paid for their involvement include Deb Eschmeyer former executive director of Let s Move and senior policy advisor for nutrition policy at The White House Michael Jacobson PhD co-founder and president of the Center for Science in the Public Interest Marion Nestle PhD MPH professor of nutrition food studies and public health at New York University Feed the Truth will ensure science overrules special interests by revealing D and counteracting the food industry s undue influence in shaping nutrition policy and ability to disseminate biased science among other activities that are detrimental to public health. While specific programming will be decided by an executive director that will be appointed by the Board of Directors activities could potentially include grants to support investigative journalism consumer education campaigns and educational briefings to policymakers and influencers. In establishing Feed the Truth my intent is to elevate reputable science bolster the voices of the nutrition community and improve the guidance and information offered to Americans Lubetzky said. As a business owner I understand the importance of prioritizing your bottom line but it s equally as important to consider how you can succeed while also thinking about the long-term impact on the community. For more information visit Osteo Bi-Flex Partners With Golf Legend Rocco Mediate steo Bi-Flex (New York) increased concerns about joint a bone and joint health comfort. With nine victories in brand announced its his four-decade career Mediate partnership with veteran is highly-regarded as a top professional golfer Rocco player in the sport and as he Mediate. The brand will be a heads into the 2017 season premier sponsor of Mediate with Osteo Bi-Flex he looks to at tournaments throughout continue that success. ROCCO MEDIATE the 2017 season. As part of I ve suffered from body the sponsorship Mediate will feature aches throughout my entire golf career the Osteo Bi-Flex logo on the front of and as the years go by I feel it more his headwear while competing in and more. I know firsthand how various tournaments. important it is to keep moving and stay This newest partnership continues active said Rocco Mediate. I never the commitment Osteo Bi-Flex has wanted to quit doing what makes me made to lead the call for movement by happy and I m thrilled to partner with empowering individuals to continue the Osteo Bi-Flex brand because they doing the activities that they enjoy. As a support joint comfort flexibility and professional golfer Mediate has aimed movement so that people can continue to keep himself in ideal shape but the to do what they love. game can put repeated strain on the For more information visit body causing body aches and O Go to naturalfactors APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 13 INDUSTRYNEWS NeoCell s Vitamin Angels Fundraising Campaign Concluded on the Day of Love his past Valentine s Day NeoCell (Irvine CA) celebrated the holiday with the conclusion of its philanthropic campaign. The company s annual campaign for Vitamin Angels helped the charity reach 240 000 women and children globally. For every NeoCell bottle sold during over the last three months the company made a donation to Vitamin Angels that will give one child the nutrients he or she needs to survive and thrive. In 2016 Vitamin Angels reached more than 51 million children and mothers in nearly 60 countries with high dose vitamin A prenatal vitamins and de-worming T tablets. The NeoCell campaign isn t just about raising money but also about raising awareness of the worldwide issue of childhood malnutrition. NeoCell uses special neck tags that promote Vitamin Angels during the fall campaign and encourages others to donate through its GivingIsBeautiful hashtag on social media. Our continued success only fuels us to give back more. We are proud to announce that we will hit our goal and have helped improve over 1.75 million lives since partnering with Vitamin Angels said Jessica Mulligan NeoCell vice president of sales and marketing. Giving is beautiful and we are happy to continuing spreading the message of beauty worldwide she added. For more information visit or Terrafertil Nature s Heart Acquires Essential Living Foods he Terrafertil Group has acquired the assets of California-based superfood brand Essential Living Foods. Essential Living Foods has been one of the pioneering companies in the organic sustainably sourced superfood category. Together they will magnify Essential Living Foods brand philosophies of Food as Medicine and Ancient Wisdom - Modern Nutrition. With the global market for functional foods or Superfoods estimated at over 130 billion in 2015 by Global Industry Analysts the better for you trend continues to rise in popularity. Mintel GNPD (Global New Products Database) reveals that between 2011 and 2015 there was a phenomenal 202 percent increase globally in the number of new food and drink products launched containing the terms superfood superfruit or supergrain. By acquiring the assets of Essential Living Foods Terrafertil will enter the U.S. market for the first time expanding upon the success of its business in Latin America and the U.K. The acquisition instantly brought Terrafertil an innovative line of premium superfood driven organic non-GMO (genetically modified organsim) glutenfree and vegan snack mixes smoothie blends and supplements to its wide portfolio of natural food products. With distribution in Whole Foods Market Costco and leading natural supermarkets across the U.S. Essential Living Foods is poised for continued rapid growth in the market. For more information visit or Straus Family Creamery CEO Receives Vision Leadership Award lbert Straus founder and Vision Leadership. The six CEO of Straus Family recipients received the awards Creamery (California) was during a special reception at awarded one of this year s the Winter Fancy Food Show in Vision Leadership Awards by the San Francisco CA. Specialty Food Association for I am extremely honored to spearheading the organic milk receive this award said Straus movement in the United States who in addition to being CEO ALBERT STRAUS in the early 1990s. The Straus of Straus Family Creamery still family farm was the first certified organic operates his own dairy farm. More dairy farm west of the Mississippi River. importantly I am pleased that it shines a A family-owned and -operated business spotlight on the important work of the Straus Family Creamery was the first leveraging organic family farming to 100 percent organic creamery in the revitalize rural communities everywhere. United States. I encourage farmers and ranchers in The Specialty Food Association rural areas throughout the world to learn honors industry frontrunners who have about the positive impact organic gone above and beyond in advancing farming can have on protecting the food standards by creating social environment mitigating climate change economic and environmental impact and improving the health for future through innovation and vision. Two generations Straus added. awards are given in each of the three For more information visit categories Business Citizenship and T A Don t miss a single issue of VR in 2017...go online to renew your free subscription today April17 14 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Carlson Labs Named No. 1 by Opens Norwegian Bottling Facility arlson Labs has been named the No. 1 Health Food Store Brand and No. 1 Fish Oil Products based on results from the 2017 Survey of Supplement Users. received more than 9 500 replies and respondents rated 155 brands and 99 merchants. We are extremely grateful to receive these highly coveted awards said Carlson President Carilyn Anderson. We were founded with a commitment to produce fresh pure all-natural nutritional supplements and it s wonderful to be recognized for our high standards. is a leading provider of independent test results and information to help consumers and healthcare professionals identify the best quality health and nutrition products. The company is privately held and has no ownership from or interest in companies that manufacture distribute or sell consumer products. Carlson Labs also announced the opening of Carlson Healthy Oils--its new bottling facility in Norway. Carlson has always closely managed its omega-3 fish oils from sea to store sourcing sustainable high quality deep cold-water fish using traditional C methods and gently processing them using molecular distillation. Its oils are nitrogen or argon flushed throughout the entire bottling process to prevent oxygen-induced oxidation and they contain just a touch of antioxidants to make sure that the last spoonful--or soft gel--tastes just as good as the first. Their high standards ensure that Carlson fish oils are unmatched in quality freshness and flavor. Carlson Healthy Oils is a state-ofthe-art facility certified by the Norwegian Food Safety Authority (NFSA) and located near lesund Norway one of the busiest and most important fishing harbors in the north Atlantic--ensuring that only the finest freshest fish oils are delivered to the Carlson Norway location for refining distillation and bottling. The bottled oils will then be transported to Carlson world headquarters in Arlington Heights IL. for shipment to retail locations across the globe. For more information visit or You re Hired YIORGOS MAKRIS MARK OLIVIERI Oregon-based Hydro Flask has added two new senior directors--Yiorgos Makris as director of marketing and John Cupit joins as director of design. Makris most recently served as Head of U.S. Marketing for Icebreaker and Cupit comes to Hydro Flask from 4moms where he was the vice JOHN CUPIT president of design. Barney Butter has hired Mark Olivieri as the company s new vice president of marketing. Olivieri brings his past marketing experience for several national food brands to his new role in orchestrating strategies for the growing California-based company. That work includes his most recent position as Marketing Director of Sports Nutrition for The Nature s Bounty Company as well as past executive marketing roles for PepsiCo - Frito Lay Hain Celestial and Pepperidge Farm. Go to naturalfactors APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 15 ASSOCIATIONNEWS SSCI Seeks Experts to Fulfill Consumer Focused Initiative he Natural Products Association (NPA) has announced the Supplement Safety and Compliance Initiative (SSCI) is accepting nominations for the Benchmark Committee Technical and General Working Groups. This pioneering initiative sends a clear message to millions of consumers that they can have confidence in the safety of dietary supplements they use each and every day said Dan Fabricant PhD CEO and executive director of NPA. NPA and SSCI are seeking out experts who will help us achieve the goals of promoting safety compliance and consumer confidence in each step of the supply chain from farm to store shelf. T Benchmark Committee Purpose is to ensure an application scheme s supplement safety system standards and supporting procedures are objectively compared to the requirements laid down in the SSCI Guidance document in accordance with the procedures as defined in the SSCI Guidance document. The Benchmark Committee will submit recommendations to the Board for recognition or non-recognition of a scheme by SSCI. Requirements include Degree in a food or nutrition related or bioscience discipline Detailed knowledge of SSCI Guidance document once draft guidance becomes finalized Detailed knowledge of supplement safety management systems applicable procedures or other management systems and documents used as audit criteria Detailed knowledge of audit principles procedures and techniques in relation to supplement safety & compliance auditing Knowledge of accreditation and certification processes and procedures Knowledge of applicable legislative and regulatory requirements accreditation bodies and industry associations. Current Technical Working Groups Being Formed SSCI Guidance document maintenance Auditor competence Raw material cultivation production (authenticity & traceability) Strategic Project (regulatory affairs) More to be added Technical Working Groups SSCI Technical Working Groups are composed of technical experts from retailers manufacturers food service operators service providers standard owners certification bodies General Working Groups Current General Working Groups Being Formed (Charter) Communications Media Implementation of SSCI priorities goals (education outreach etc.) Ensuring that the set requirements and standards are being met at a local level More to be added For more information visit OCA Calls for Congressional Hearing Into Monsanto-EPA Alleged Collusion he Organic Consumers Association (OCA) recently called on members of Congress to launch a full investigation into whether or not some EPA (Environmental Protection Agency) officials conspired with Monsanto to suppress legitimate scientific evidence of Monsanto s Roundup weed killer s potential to cause cancer. The OCA whose U.S. network includes more than two million consumers also called on Congress to immediately suspend all sales of Roundup until the investigation has been completed. Consumers are told to rely on the EPA to determine the safety of chemicals like glyphosate and products like Roundup said Ronnie Cummins international director of the T OCA. When credible sources indicate that EPA officials have deliberately compromised the safety of the public consumers have a right to know. Monsanto should not be allowed to continue to profit from sales of a product that some EPA scientists and scientists at World Health Organization have determined is likely to cause cancer. Congress should immediately launch a full investigation into this new evidence of collusion. And until the truth is known sales of Roundup products should be banned. The New York Times and other news outlets reported on recently unsealed documents part of an ongoing lawsuit against Monsanto that contain evidence that a former high-level EPA official (Jess Rowland) may have colluded with Monsanto to hide the health risks associated with Roundup. The documents also include a previously disclosed letter to Rowland from another former EPA official Marion Copley who in 2013 accused Rowland of playing political games and said that glyphosate the key ingredient in Roundup most certainly causes cancer. In March 2015 an international panel of 17 scientists on the World Health Organization s International Agency for Research on Cancer unanimously concluded that Roundup is a probable human carcinogen. Since then Monsanto has continued to defend its flagship product. OCA has called on its networks to demand that their Congress members conduct a full investigation. For more information visit WWW.VITAMINRETAILER.COM APRIL 2017 16 VITAMIN RETAILER NPA Adjusts Bylaws he Natural Products Association (NPA) has announced the approval of new bylaws that will govern and steer the organization into the future. The new bylaws were approved by the full membership on February 17 2017. NPA has been growing and doing more with less over the last three years. In order to sustain that growth for the future a new bylaws structure was necessary and approved by an overwhelming majority of both the current board and full membership alike to ensure NPA has the architecture to grow and continue to meet the challenges of the future. It is wellknown that NPA leads the industry in advocacy member services education training and providing regulatory assistance but we are looking to these by-laws to become a model for association governance and a beacon of fiduciary strength in the future said Daniel Fabricant executive director and CEO of NPA. These new bylaws will help us build on the achievements of this 80-year-old association and maintain our position as the premier association for natural products in both the short- and long-term Fabricant continued. The story NPA has been able to share over the past 80 years is one of defending the entire industry protecting businesses and growing this industry. The new bylaws will govern our progress over the next century. As our membership continues to grow so too will our T association s strength. As we work to protect and advance the common goals of the natural products industry we will continue to maintain a very balanced and diverse membership as NPA is still one member one vote as it has always been at NPA. One of the bigger changes in the bylaws reduced the size of the board from 22 directors down to nine eliminating the need for a separate but smaller executive committee to move association business. The bylaws also expand what this association has traditionally allowed as retailers and suppliers to avoid excluding potential revenue sources. Other changes include The general powers and duties of the Board of Directors and its officers have been updated to better reflect the duties and governance of a volunteer board primed for growth Annual dues will be paid in January to allow the president CEO formerly executive director CEO and staff to develop an accurate balanced budget on an annual basis in order to preserve the association s assets for the future. Streamlines the process for amending by-laws to make the association adaptable to changes to better meet the needs of a fastgrowing and changing industry. New governance polices have been put in place for the way business will be conducted at Board of Directors meetings. NPA s previous bylaws originally adopted in 1987 were revised 36 times over a span of three decades. The new bylaws streamlines NPA s governance document from 26 pages to 13 bringing them more in line with modern trade associations. For more information visit Go to naturalfactors APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 17 Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VR s Upcoming Issue Highlights June ad closing 5 3 17 Men s Health Vity Awards Issue July ad closing 6 7 17 Pain & Inflammation Product Sales Training for Retailers Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP ASSOCIATIONNEWS Ikhlas Khan Receives ABC Mark Blumenthal Community Builder Award he nonprofit American Botanical Council (ABC) has announced Ikhlas Khan PhD as the recipient of the 2016 ABC Mark Blumenthal Herbal Community Builder Award. The annual award named for ABC Founder and Executive Director Mark Blumenthal is given to an individual who has played a significant role in creating a sense of community among herbalists researchers members of the herb and natural products communities and related individuals who work in the area of medicinal plants. I am honored to receive this recognition--this award named after Mark Blumenthal who is a living example of a community builder said Khan. Blumenthal said that through organizing the International Conference on the Science of Botanicals (ICSB) for 17 years in partnership with the U.S. Food and Drug Administration (FDA) Professor Ikhlas Khan has created a global community of researchers regulators and others who have an interest in furthering the appropriate production and responsible use of scientifically supported medicinal plants products. On January 1 2017 Khan became the director of the National Center for Natural Products Research (NCNPR) at the University of Mississippi (UM) in Oxford Mississippi following the retirement of former director Larry Walker PhD. Previously Khan had been the associate director of the NCNPR. The NCNPR is part of UM s Research Institute of Pharmaceutical Sciences (RIPS) and is a primary partner with ABC and the American Herbal Pharmacopoeia (AHP) in the ABC-AHPNCNPR Botanical Adulterants Program. Khan s primary research interests include drug discovery from medicinal plants and developing reference standards and laboratory analytical methods for botanical identity purity and safety. He is a research professor of pharmacognosy at UM. In addition Khan who was born in Amroha India is the director of the Sino-US Traditional Chinese Medicine Research Center director of the Center for Research of Indian Systems of Medicine and coordinator of NCNPR efforts at the Center for Water and T Wetlands Resources which are all at UM. Khan received a bachelor s degree in chemistry and a master s degree in organic chemistry from Aligarh Muslim University in Aligarh India. In 1987 he received a doctorate in pharmacy from the Institute for Pharmaceutical Biology in Munich Germany where he studied under internationally renowned medicinal plant research expert Hildebert Wagner PhD. In 1988 he joined RIPS at UM as a postdoctoral research associate. In 1990 he received a postdoctoral position with the Department of Pharmacy at the Swiss Federal Institute of Technology in Zurich Switzerland. In 1992 he was appointed as a research scientist at UM. He has authored or co-authored more than 700 research articles and has been a co-editor of the highly regarded research journal Planta Medica and a foreign editor of the Journal of Traditional Chinese Medicine. Khan also served on a committee for the National Center for Complementary and Integrative Health at the U.S. National Institutes of Health an expert panel for the United States Pharmacopeia an expert advisory committee of the Natural Products Health Directorate of Health Canada and the Advisory Board of ABC. He also co-directs the NCNPR s medical cannabis farm which supplies high-quality medical cannabis and its constituents to the National Institute on Drug Abuse Drug Supply Program which then distributes the materials to medical marijuana researchers under contract. Khan who speaks four languages (English German Hindi and Urdu) has been the recipient of numerous awards for his scientific achievements including the American Society of Pharmacognosy s Tyler Prize in 2011 the American Herbal Products Association s Herbal Insight Award in 2010 the FDA s Commissioner s Special Citation in 2009 and ABC s Norman R. Farnsworth Excellence in Botanical Research Award in 2009. For more information visit (Continued on page 34) Go to naturalfactors APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 19 RESEARCHUPDATE Daily Consumption of Tea May Protect Elderly From Cognitive Decline A cup of tea a day may keep dementia away and this is especially so for those who are genetically predisposed to the debilitating disease according to a recent study led by Assistant Professor Feng Lei from the Department of Psychological Medicine at National University of Singapore s (NUS) Yong Loo Lin School of Medicine. The longitudinal study involving 957 Chinese seniors aged 55 years or older has found that regular consumption of tea lowers the risk of cognitive decline in the elderly by 50 percent while APOE e4 gene carriers who are genetically at risk of developing Alzheimer s disease may experience a reduction in cognitive impairment risk by as much as 86 percent. The research team also discovered that the neuroprotective role of tea consumption on cognitive function is not limited to a particular type of tea--so long as the tea is brewed from tea leaves such as green black or oolong tea. While the study was conducted on Chinese elderly the results could apply to other races as well. Our findings have important implications for dementia prevention. Despite high quality drug trials effective pharmacological therapy for neurocognitive disorders such as dementia remains elusive and current prevention strategies are far from satisfactory. Tea is one of the most widely consumed beverages in the world. The data from our study suggests that a simple and inexpensive lifestyle measure such as daily tea drinking can reduce a person s risk of developing neurocognitive disorders in late life explained Feng Lei. Based on current knowledge this long term benefit of tea consumption is due to the bioactive compounds in tea leaves such as catechins theaflavins thearubigins and L-theanine he con- tinued. These compounds exhibit antiinflammatory and antioxidant potential and other bioactive properties that may protect the brain from vascular damage and neurodegeneration. Our understanding of the detailed biological mechanisms is still very limited so we do need more research to find out definitive answers. In the study tea consumption information was collected from the participants who are community-living elderly from 2003 to 2005. At regular intervals of two years these seniors were assessed on their cognitive function using standardized tools until 2010. Information on lifestyles medical conditions physical and social activities was also collected. Those potential confounding factors were carefully controlled in statistical models to ensure the robustness of the findings. For more information visit B Vitamins Reduce Schizophrenia Symptoms Study Finds review of worldwide studies has found that add-on treatment with high-dose B vitamins--including B6 B8 and B12--can significantly reduce symptoms of schizophrenia more than standard treatments alone. The research on the effect of vitamin and mineral supplements on symptoms of schizophrenia is funded by The Medical Research Council and University of Manchester and is published in Psychological Medicine. Lead author Joseph Firth based at the University s Division of Psychology and Mental Health said Looking at all of the data from clinical trials of vitamin and mineral supplements for schizophrenia to date we can see that B vitamins effectively improve outcomes for some patients. This could be an important advance given that new treatments for this condition are so desperately needed. Schizophrenia affects about 1 percent of the population and is one of the the most disabling and costly long-term conditions worldwide. Currently treatment is based around the administration of antipsychotic drugs. Although patients typically experience remission of symptoms such as hallucinations and delusions within the first few A months of treatment long-term outcomes are poor 80 percent of patients relapse within five years. The researchers reviewed all randomized clinical trials reporting effects of vitamin or mineral supplements on psychiatric symptoms in people with schizophrenia. In what is the first metaanalysis carried out on this topic they identified 18 clinical trials with a combined total of 832 patients receiving antipsychotic treatment for schizophrenia. B vitamin interventions which used higher dosages or combined several vitamins were consistently effective for reducing psychiatric symptoms whereas those that used lower doses were ineffective. Also the available evidence also suggests that B vitamin supplements may be most beneficial when implemented early on as B vitamins were most likely to reduce symptoms when used in studies of patients with shorter illness durations. High-dose B-vitamins may be useful for reducing residual symptoms in people with schizophrenia although there were significant differences among the findings of the studies we looked at Firth added. There is also some indication that these overall effects may be driven by larger benefits among subgroups of patients who have relevant genetic or dietary nutritional deficiencies. This builds on existing evidence of other food-derived supplements such as certain amino-acids been beneficial for people with schizophrenia said coauthor Jerome Sarris professor of Integrative Mental Health at Western Sydney University. These new findings also fit with our latest research examining how multi-nutrient treatments can reduce depression and other disorders. The research team says more studies are now needed to discover how nutrients act on the brain to improve mental health and to measure effects of nutrient-based treatments on other outcomes such as brain functioning and metabolic health. For more information visit WWW.VITAMINRETAILER.COM APRIL 2017 20 VITAMIN RETAILER Go to alchem for info about this advertiser Natural products to make pets feel like royalty. By Maryanne Christiano-Mistretta ith 95 percent of pet owners considering their pets to be part of the family it s no wonder animal lovers are taking the natural route stocking their cabinets with the highest quality of natural pet food and supplements. Pet owners are making great efforts to adjust their budgets in order to keep their pets healthy and happy. One of the reasons the market for natural pet products is growing could be because Millennials are putting off having children while Baby Boomers are finding themselves with an empty house. This notion comes from Judy Morgan who authored several pet health books including From Needles to Natural Learning Holistic Pet Healing and What s for Dinner Dexter Cooking for Your Dog Using Chinese Medicine Theory. She also developed her own Wellness Formula line for pets made of safe natural ingredients. Morgan said that today we are at the fastest growing segment of the pet food and pet health markets with periodontal W disease as the biggest health concern for pets. Over eight percent of pets have periodontal disease by age three. Only 20 percent of dog owners and 11 percent of cat owners brush their pet s teeth she said. Pet owners are looking for easy ways to avoid having their pets put under general anesthesia while keeping the mouth healthy which is why I developed the Dental Drops product. Another big concern is cancer. Statistics show that one in three pets will develop cancer in their lifetime therefore manufacturers are seeking products that could help improve immune system function and provide antioxidants therefore prompting the production of Morgan s Wellness Formula. In addition to cancer companion animals are susceptible to many of the same conditions as humans. For instance animals also need to support seasonal immune balance digestive health and normal joint function and mobility. They also need to alleviate the effects of common stressors. High Quality Nutrition--Healthy Animal Pets Category Manager of Illinois-based NOW Regina Flight said Pet heath apart from conditions genetically predisposed by breed is largely determined by the food and nutrients they consume the amount of exercise they get and exposure to toxins. As with humans the higher the quality of nutrition the healthier the animal. As consumers have begun using a wider range of supplements to support their own health the obvious progression is to extend that to their families including the furry ones. And as with supplements targeted to humans conditionspecific formulas are more user friendly and therefore more likely to be successful. While the range of quality pet options has widened in recent years most commercially available pet food is highly processed. WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM APRIL 2014 22 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to pharmachem for info about this advertiser So while these products may provide a balanced caloric diet the essential micronutrient and nutritional components may be lacking which is why Flight believes that supplement users made the connection between nutritional quality and their pet s health creating a demand for nutritional supplements for companion animals. She said Consumers want the best for their pets but can t usually justify spending unlimited money. The sweet spot for these consumers is offering quality products at an affordable price. While food choices are made for convenience or cost reasons they are not exactly healthy choices for pets. Barbara Royal a noted holistic veterinarian who formulates the NOW Pets supplement line stressed that highly processed foods can cause the bacteria in the gastroin- testinal tract to become unbalanced and can stress the immune system. If pets are not properly absorbing appropriate nutrients it can predispose them to troublesome health issues and less than optimal functioning of many organ systems she said. Since we must do everything we can do to support all of these systems to help the body maintain health well-designed nutritional supplements make sense. Probiotics for Pets Retailer Tom Donnelly owner of Autumn Harvest in Scotch Plains NJ emphasizes to his customers the importance of raw meat for cats and dogs. Cats and dogs are from the wild and that s what they are eating out there he said. The raw meat is unique. It s more pricey but people who get into animals see it s the best way to go. More and more people seem to be coming aware of it and seeing the logic in it. It makes sense. However for consumers who do use processed pet food Donnelly recommends probiotics and enzymes as inflammation comes from the gut and eating processed foods could cause kidney problems and arthritis. Because our pets can suffer from a variety of ailments as a result of poor gut health Hyperbiotics set out to develop an effective easy way to administer a probiotic formula for cats and dogs with strains resident to the animal gut like lactobacillus acidophilus lactobacillus plantarum lactobacillus reuteri Bifidobacterium longum Bifidobacterium lactis and enterococcus faecium. PRO-Pets is a tiny beef-flavored pearlsize probiotic that delivers live organisms deep into the digestive tract to provide animals with the necessary beneficial bacteria for optimal immune and digestive health. PRO-Pets formula uses BIO-tract a patented delivery method that shields the probiotics from stomach acids and directs them to release over an eight- to 10-hour period in the intestines. Our formula is 15 times more effective than standard capsule probiotics on the market said Jamie Morea gut health evangelist and cofounder of Hyperbiotics. PRO-Pets also utilizes a patented manufacturing process called LiveBac that Go to americanlaboratories for info about this advertiser 24 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Go to kingbio for info about this advertiser improved digestive function Morea said. Hemp for Dogs--Joint Health Anxiety and Itchy Skin While probiotics are trending on the market retailer George Panagos Jr. owner of Health Haven Market in Hainesport NJ said he sees products leaning in a different direction. To me it s more joint relief than probiotic he said. The biggest health concern for pets is joint health more than anything. Therabis hemp-based cannabinoid products help dogs with itching anxiety and joint mobility. Hemp is one of the most significant trends in pet health products according to Kurt Forstmann Therabis director of hemp products. By law hemp has less than three percent THC--the psychoactive drug in marijuana. Therefore it doesn t get pets high and is legal to buy sell and ship throughout the United States. No one wants to see their pet hurting said Forstmann. And it can be truly heart-breaking to watch a pet struggle with what used to be its favorite activities. Arthritis due to aging or recovery after an injury can lead to inflammation pain and immobility. protects the beneficial organisms while in the bottle and ensures a long shelf life of 18 months without the need for refrigeration. Hyperbiotics is interested in studies that demonstrate the effects of probiotics on the health of both dogs and cats and compelled by studies that focus on the various ecological niches of the animal gut microbiome and how a variety of probiotic strains help fill the gaps bring symbiosis to the body and positively influence overall health of pets. We look for research that demonstrates probiotics ability to support pets digestive and immune health as well as studies that show how replenishing our pets microbiome can lead to significant improvements in their health such as reduced stress increased energy a healthy metabolism and weight and Therabis formulated Up and Moving with ingredients that provide powerful mobility support green lipped mussel vitamin C chromium hemp powder and cannabinoids a naturally occurring constituent of hemp. While joint health is the biggest concern in Paganos Jr. s store he said that Health Haven Market is also big on calming product sales especially for dogs to calm down while riding in cars. Forstmann of Therabis agreed that many pets experience stress or anxiety. He said For some this is merely situational ... a ride in the car a trip to the vet fireworks etc. While that may be normal there are options for owners who want to help their pet through these acute instances of situational anxiety. Therabis makes a calming product that can address those situations. Calm and Quiet can help dogs relax during a car ride and the product destresses dogs with fear of thunder or fireworks as well as separation anxiety. Calm and Quiet is formulated with L-theanine and wholeplant cannabinoids from hemp. In addition to being a stellar product for dogs joint health and anxiety hemp Go to reddremedies for info about this advertiser 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 Go to xlear for info about this advertiser also plays a role in soothing a dog with itchy skin. Therabis Stop the Itch is made from a combination of whole-plant cannabinoids bromelain and quercetin which protects cells from oxidative stress and helps ease the torment of itching and scratching. It s interesting said Forstmann a pet s inflammation system affects its skin as well as its joints. Defects in the inflammation system can cause too much histamine to be released and or an unnecessary histamine release. This excess histamine can cause uncontrollable scratching to the point of fur loss or blood draw ... dry skin and or a sparse coat. Many considerations go into developing Therabis products to ensure they will help pets with both chronic constant conditions and acute temporary situations. What is considered includes the need for product common ailments ingredient blend effectiveness like what will create the most powerful entourage effect when combined with hemp CBD and taste palatability as pets should like the taste so that they don t even realize they are taking medicine. Natural Pet Pharmaceuticals King Bio has also created a line of natural pet products that pets can take without the tricks treats and traps. Natural Pet Pharmaceuticals are tastefree and water-based medications. They are easy to use by simply pouring one half measuring teaspoon into a pet s water bowl once daily. Pets will drink the appropriate amount of medicine for its size. Homeopathic medicines have no recorded harmful side effects. Dr. Frank King founder and president of King Bio in North Carolina said that the Natural Pet Pharmaceuticals line packaging features condition-specific product names listing specific symptoms for relief and correction. Their floor displays attract the attention of customers so they can pick the specific products to meet the needs of their pet--also known 28 VITAMIN RETAILER as their four-legged family member. The features of Natural Pet Pharmaceuticals that consumers value are that they are taste-free easy to administer and natural according to Dana M. Stevens event and international coordinator King Bio. Specifically I hear people talk about having their animal on kitty doggie Xanax and they want a natural alternative Stevens said. The same for arthritic senior pets who get regular shots. Because Natural Pet Pharmaceuticals are a simple taste-free additive pet parents don t have to worry about having to trick or traumatize their pet in order to administer pet medication. Pets that take pills catch on quickly to the treat trick the hot dog trick and the cheese trick she said. At trade shows the most common pet health problem Stevens hears about are skin ailments. Pet parents tell me about trying solutions such as medications food and environmental changes she said. People become desperate to find comfort for their pet so when they see our affordable safe natural medicine I see a lot of hope and gratitude. And it s great to see the testimonials follow. Neil Collie Western region sales manager USA and sales manager Canada with King Bio agreed that natural is huge. Major chains are now placing pet sections in stores something many leading independents have had for years. Consumers are moving away from conventional products and natural is a big growth category. Natural Pet Pharmaceuticals has products for dogs to treat the following ailments allergies anxiety and stress appetite and weight digestive upsets muscle joint and arthritis skin and itch and teeth and gums. Products for cats include anxiety and stress skin and itch teeth and gums and urinary tract irritations. lem for cats that could be caused by a variety of things like stones crystals or debris accumulation in the bladder or urethra urethral plug (accumulation of debris from urine) bladder inflammation or infection incontinence from excessive water drinking or weak bladder injury to or tumor in the urinary tract stress spinal cord problems and or congenital abnormality. Dr. King s Natural Pet Pharmaceutical Cat Urinary Tract Irritations relieves symptoms associated with urinary tract irritations infections such as frequent urination dribbling painful urination straining to urinate and incontinence. As mentioned earlier teeth and gums are another problem cat owners are all too familiar with. Clean sharp teeth and healthy gums are important for cats. Damage to the tongue teeth palate and gums could lead to health risks for felines. Dr. King s Natural Pet Pharmaceutical Cat Teeth & Gums relieves cats of common oral health symptoms such as bad breath tartar tooth decay and unhealthy bleeding gums. Like dogs cats can also develop skin problems. Dr. King s covers that with its Pet Pharmaceuticals Cat Skin & Itch product which relieves irritated red burning itchy dry rough scaly chapped or cracked skin flea bite dermatitis hot spots excessive gnawing or licking skin eruptions hair loss and generally unhealthy skin. Finally getting stressed out is not just a dog issue. Cats are no strangers to tensing up when exposed to loud noise--or the anxiety of a car trip to the vet. Pet Pharmaceuticals Cat Anxiety and Stress relieves stress-licking restlessness accompanied by pacing and panting nervousness aggression hyper excitability loss of appetite listlessness fearfulness being easily startled and neurotic behaviors. VR Extra Extra Visit to read about pet product ingredients trending among Millennial pet owners. Purr-fect Health King Bio s Natural Pet Pharmaceuticals are not just for dogs. They also carry several products that address feline health issues. According to WebMD problems that affect a cat s lower urinary system often prevent the bladder from emptying correctly or may even cause fatal blockage of the urethra. Very often the culprit is feline lower urinary tract disease. Urinary infections are a common prob- i For More Information Hyperbiotics (800) 711-5958 Judy Morgan judy King Bio (800) 543-3245 NOW Foods (888) 669-3663 Therabis (888) 547-9194 WWW.VITAMINRETAILER.COM APRIL 2017 Go to genesistoday for info about this advertiser Hectic lives stress and always being connected empty our figurative gas tanks here s how to help your customers get outstanding energy mileage. By Lisa Schofield m tired. These two words are heard so often the sentiment barely registers. One may think Everyone is tired big deal. And to a large extent natural product retailers customer base battles an energy crisis quite frequently no matter how healthy they are. Low energy can and does bedevil even physically fit folks. Retailer Joshua Lane founder of The Vitamin Center of Agoura Hills CA and previously Here s To Your Health in both Hallandale and Davie FL noted that he finds questions about how to improve energy are probably the most frequently asked questions I have been asked in the 30-plus years I have been a natural foods supplement retailer. A key reason for feeling sluggish stems from the opposite side of the energy spectrum sleep. Or rather lack of. Even one sleepless night can cause someone to feel a low energy level the next day when it s a bit harder to muster up mental acuity and physical I oomph. Fatigue often is a word used by people as a synonym for tired or low energy. While fatigue can encompass sleepiness it is really meant to convey a condition where the person feels an overwhelming continual feeling of exhaustion which impairs one s ability to perform physical and mental tasks. Imagine those with chronic insomnia. Pain from injury allergies and stuffiness (causing mouth breathing) colds flus certain medications stress from situational life events and hormonal chaos (peri-menopause) all deplete daily energy due to hijacking what should be a peaceful flight of dream fancy in sleep mode. There are elderly folks who don t sleep much due to their age. But for enthusiastic healthy living customers who are in their 20s through their active 60s complain that their energy level is akin to that of a sloth there are quite a few questions to ask in order to direct them to the most suitable supplement to help get back on track. Beyond sleep issues that cause one to experience loss of power supply there are other factors. According to Justin Zehrung vice president of sales and marketing with Arizona-based Essential Source Inc. nutrient deficiency is absolutely the number one cause. This has numerous reasons notably that foods are being what he called mono-cultured thus exposed to the overuse of chemicals which has created voids that used to be filled with nutrition. In tandem we also become depleted from our bodies not properly processing the nutrients that are available in the foods we are eating. This often happens due to a state of fight or flight that we stay in from stress. During this state the body doesn t digest properly therefore the natural process of restoring energy in our body from the vitamins and nutrients is destroyed. That stress is coming from someWWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM APRIL 2014 30 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 where and it s more widespread than ever said Ron Antriasian vice president of sales and business development for Florida-based Life Extension. The increasing demands on people result in disrupted sleep patterns which directly affect energy levels. Gone are the traditional eight-hour workdays as individuals are connected 24 7 to their smartphones and computers. And it s not just adults who are experiencing an energy crisis he pointed out Parents are pulled in many directions as children are engaged in a wide array of after-school activities. And stress has become a common theme in the American fabric inhibiting energy levels. Not too long ago in general those who had increased bouts of low energy or sustained low energy were often considered to be the elderly or those suffering from illness. Children like puppies always had boundless energy but even kids now tend to become a bit too mellowed out. Energy fatigue exists in every group on the planet and everyone experiences low energy and stress no matter the population group emphasized Aaron Glassman founder of California-based Macaccino. The stress level that we are exposed to in today s world is at extremely high levels he observed which is why it is key to introduce nutritious food and drinks to the daily routine. However according to nutritionist Mark Timon MS founder and formulator of Vibrant Health in Connecticut there really is no energy crisis. We are simply making poor food choices. Added to that he noted is the fact that in general we are trying to stuff more things into our lives daily--creating stress and thus the need for more energy mental and physical to get it all done properly and on time. Antriasian elaborated that Millennials face more pressures than ever from amassing significant college debt to finding jobs. Gen X-ers are caught between having to care for their children as well as their aging parents. And Baby Boomers are concerned about having the financial wherewithal to retire. Each of these stress factors inhibits energy levels. When it comes to the latter Zehrung explained that typical Baby Boomers are predisposed to a lack of energy for several reasons. First they have been exposed to a toxic environment--more radiation harmful chemicals and synthetic unhealthy foods--for longer. APRIL 2017 WWW.VITAMINRETAILER.COM Boomers however are the most likely to address health concerns since people naturally begin to prioritize health as they age. On their heels (slowly) are the Generation X-ers who Zehrung said have typically been more selfdestructive to their natural energy and sleep patterns from over-consumption of caffeine and other stimulants. Chiefly he described common energy drinks are huge culprits as they disrupt the adrenal glands by supplying a violent rush of energy and a more violent crash afterward. This overuse of caffeine alone can be the cause of insufficient levels of many vitamins and other nutrients. Additionally conditions such as sleep apnea and sleep deprivation have been on the rise in this age group especially. Then we come to A Feel-good Diet First in the advice column is of course diet. Is the energy-deprived soul eating too much convenience food on the run Slow it down especially when it comes to eating time. Energy comes from food so the more slowly he or she eats the more fully and efficiently the body can create energy. Further recommend the substitution of whole grains instead of processed whites which frequently cause the post-prandial energy spike-and-crash low glycemic means higher sustained mental acuity energy as well as physical stamina. Moderate exercise daily also dramatically increases that feel-good energy. For those customers who want to wean off the stimulant sedative merrygo-round Glassman advised to suggest cutting down on caffeine consumption instead of quitting cold turkey which helps to alleviate withdrawal symptoms. For instance he said by swapping a morning cup of a coffee with Macaccino the consumer will experience long lasting energy without those spikes and crashes. The herb maca has been shown to regulate hormonal levels and can assist in deep restorative sleep patterns helping produce good energy the next day. Without a doubt Zehrung agreed the overuse of both stimulants and sedatives has increased dramatically during the last decade and we need to be constantly thinking about how to reach and educate new customers. There needs to be more promotion of energy-producing supplements and foods in the place of the stimulants that are most prevalent he said. When customers seek to whip up flagging energy Lane suggested that they avoid processed sugar as much as possible eat protein with every meal and not skip meals--notably breakfast. To start the day a breakfast meal of eggs fish chicken turkey or lamb your choice helps control blood sugar levels. This is an important component of having steady energy over the course of the day he stated. Also he suggested avoid coffee as much as possible tea is a preferred choice and Lane really likes Domatcha Matcha Tea for its great taste and excellent track record. John Harrison president of Ecotrend Ecologics introduced matcha to a large North American audience about a decade ago Lane recalled. VITAMIN RETAILER 31 Millennials who also use caffeine at a high rate and are the most involved in their technology which is a huge factor in poor energy levels as well. Many studies have shown the link between excessive technology use (phone tablet computers) and sleep deprivation he pointed out. As is clearly seen just about every customer encountered likely can enjoy a conversation--and resulting advice and solutions--about energy. Besides those who ask specifically about this issue it really is not inappropriate for you to query a customer By the way how is your energy typically This is one question most if not all people will not feel shy or embarrassed about discussing. Exciting Supplements To Recommend Trace Minerals of Utah has several attractive energy-promoting supplements. For those who do prefer energy drinks wean them off the monstrous junk and have them try 40 000 Volts an electrolyte concentrate containing such goodness as sodium potassium magnesium and chloride. This option is preferable for those who work out vigorously and thus feel drained afterward but need to get back to life s duties. These customers may also like the Electrolyte Stamina Power Pak a high-performance energy drink with 1 200 mg vitamin C offered in eight flavors. Folks who prefer shots (and more than only five hours of energy) may like the company s Electrolyte Stamina Shot which offers 72 elec- trolytes D-ribose and GPLC (glycine propionyl-L-carnitine). Another company that provides a make-your-own beverage for energy inducement is California-based Organic Mushroom Nutrition which offers a low-calorie sugar-free orange-flavored powder containing a blend of cordyceps reishi turkey tail agaricus blazei maitake king trumpet turmeric yerba mate guarana vitamins D C B2 B3 B6 and B12. For overall daily energy support Mushroom Wisdom Inc. of New Jersey offers Super Cordyceps tablets cordyceps has a long history of use in China for promoting stamina and endurance. And cordyceps is one half of an energy blend combined with Panax ginseng in Life Extension s Asian Energy Boost which said Antriasian boosts the body s own energy source ATP (adenosine triphosphate). Products that promote energy at a mitochondrial level are the most effective products for energy enhancement as they enhanced long-term metabolic function and overall health vs. simply providing an immediate energy boost via sugar or caffeine stated Antriasian. Life Extension s Mitochondrial Energy Optimizer with BioPQQ he said was formulated to enhance mitochondrial function protect delicate cellular structures powercharge metabolic processes and aid in the creation of new mitochondria. And the company s Super Ubiquinol CoQ10 with Enhanced Mitochondrial Support is formulated with ubiquinol a highly bioavailable form of coenzyme Q10 nutrient and augmented with the adaptogen PrimaVie shilajit clinically shown to further increase CoQ10 absorption promote cardiovascular health and help restore youthful cellular energy Antriasian added. According to Zehrung a recent study at Tufts University showed that 40 percent of Americans are B12 deficient. This occurs for a number of reasons he noted but the top three are overuse of caffeine many prescription medications and then the natural aging process as we begin to lose our ability to absorb B12 around the age of 40. The worst of these is the caffeine creating a vicious cycle that leads people to believe they need more caffeine when it s actually the cause of the symptom in the first place. Caffeine is a convenient product that so many people reach for when they need that afternoon oomph and it s readily available. To counter caffeine Essential Source offers B12 Strips said Zehrung the most bioavailable form of B12 which is methylcobalamin combined with methyl folate and pyridoxial phosphate 5 which are the most bioavailable forms of vitamin B6 and folate. The B12 strips provide the highest level of convenience for those same consumers since the entire month supply is about the size of a book of matches Zehrung described. When it comes to B12 and energy we know that low B12 levels can cause fatigue or low energy Timon noted. Therefore B-12 is also prominent in Vibrant Health s ProMatcha Protein which contains 200 micrograms or 3 330 percent of daily value of B12 Timon noted. Vibrant Health s Maximum Vibrance contains 204 micrograms or 3 390 percent of your daily value of B12. Some folks have energy deprivation due to stress which causes the adrenal glands to work overtime. And vitamin B12 is likewise key in Texas-based Michael s Naturopathic Programs Adrenal Factors Stress Support Tablets (available as 60 ct. and 90 ct.) which WWW.VITAMINRETAILER.COM APRIL 2017 32 VITAMIN RETAILER Go to naturalfactors for info about this advertiser also includes vitamin C pantothenic acid calcium and a proprietary botanical blend of Eleuthero root ashwagandha root juniper berry licorice root and turmeric root. For fitness enthusiasts Michael s offers Adrenal Xtra Energy Support Tablets (available in 60 ct. 90 ct. and a traveler tube) which contains vitamins C B12 pantothenic acid and a proprietary herb blend of ashwagandha root rhodiola root and licorice root. The company founder Michael Schwartz formulated this product for himself to support physical and mental stamina. Vibrant Health Timon described provides several dietary supplements focused on the concept of restoring Paleolithic levels of nutrition. When used consumers persistently report back to us that they noticed an increased sustained energy level that carries them throughout the day. These include Green Vibrance Maximum Vibrance Rainbow Vibrance and ProMatcha Protein. To start the day Maximum Vibrance or ProMatcha Protein would be an excellent choice due to its 20 or 21 g of protein per serving. Macaccino according to Glassman can be enjoyed just like morning (or anytime) coffee. It is available in travelsized Original travel-sized Black Reserve Original Roasted Maca Blend a magical Mint Macaccino Blend and Black Reserve Macaccino Blend. In the supplement aisles Lane suggested chromium picolinate and L-glutamine to stabilize blood sugar which provides sustained energy. I also like to recommend AHCC from Quality of Life because it is a great energy booster and B complex works to boost energy too. For revving up mental energy Lane said he often recommends Carlson Fish Oil daily which is excellent for the ability to think clearly. Most people use one teaspoonful daily or two capsules and see results in about one week. It is a very effective supplement that is easy for people to relate to. Here too B complex vitamins are excellent for mood mental focus and energy. Zehrung implored retailers to be more active in providing these healthy energy-producing alternatives to those customers at the most affordable price possible because the unhealthy alternatives tend to be cheaper. He added to ask manufacturers for sampling and store giveaways which can be critical in motivating those who have not been willing to spend money in this category to at least try it. This category can be a bit of fun to promote too. There are so many creative and easily relatable analogies to use for energy and lack thereof. This is just another way to empower your customers VR Extra Extra Visit to read about the Energy Improvement Diet. i For More Information Essential Source (877) 879-9966 Life Extension (800) 544-4440 Macaccino Michael s Naturopathic Programs (800) 845-2730 Mushroom Wisdom (800) 747-7418 Organic Mushroom Nutrition (866) 740-6874 Vibrant Health (800) 242-2835 ASSOCIATIONNEWS (Continued from page 19) AHPA Awards Elwood Richard Scott Bass Loren Israelsen Suzanne Shelton and BI Nutraceuticals he American Herbal Products Association (AHPA) presented its 2017 awards to Elwood Richard Scott Bass Loren Israelsen Suzanne Shelton and BI Nutraceuticals for substantive and positive contributions to the herbal products industry. The 2017 AHPA Awards were distributed at the AHPA annual member meeting on March 9 at Natural Products Expo West in Anaheim CA. Established in 2006 the annual AHPA Awards acknowledge individuals and organizations that help further AHPA s goal of promoting the responsible commerce of herbs and herbal products. The 2017 award recipients are Elwood Richard founder of NOW T Foods received the AHPA Visionary Award for his pioneering and unprecedented efforts to promote the benefits of herbs and herbal products. Scott Bass partner at Sidley Austin LLP and Loren Israelsen president of the United Natural Products Alliance (UNPA) received the AHPA Herbal Insight Award for their tireless work to ensure consumer access to herbal dietary supplements. Suzanne Shelton founder and managing partner of The Shelton Group received the AHPA Hero Award for her sustained and outstanding contributions to AHPA committees and initiatives. BI Nutraceuticals was presented the AHPA Herbal Industry Leadership Award for outstanding business practices that have helped move the herbal products industry forward. AHPA is pleased to recognize the hard work and dedication of these individuals and BI Nutraceuticals. AHPA and the entire herbal products industry have greatly benefited from their years of dedication and hard work said AHPA President Michael McGuffin. These awards are a small token of our gratitude for their tireless efforts. For more information visit WWW.VITAMINRETAILER.COM APRIL 2017 34 VITAMIN RETAILER Go to naturalfactors for info about this advertiser Staying FIT Amidst the TRENDS During a time of ongoing changes sports nutrition continues to grow strong. By Nicholas Saraceno n March 16 the final 64 schools across the United States were officially set to compete in the most prestigious tournament in the National Collegiate Athletic Association (NCAA)--the NCAA tournament. Simply known as March Madness these colleges and universities compete in one large single-elimination tournament that runs through the beginning of April. Although there may only be one winner once it is all said and done one quality these competitors share is work ethic. These athletes undergo grueling practices and training and to supplement this they often turn to sports nutrition products--items that can range from proteins to joint support products. Of course not everyone is a Division I athlete but (just about) everyone does strive to be a better version of themselves. If one s goal involves being in better physical shape doing so involves awareness of trends common ailments O the current market and even a look into how the supplement industry s supply chain works. Trends & Innovations As information is more readily available via studies and online channels some manufacturers such as Florida-based Garden of Life are making the transition to what many may describe as cleaner options especially when it comes to whey products. We ve seen whey proteins struggle in recent years said Jeffrey Brams vice president of product development Garden of Life. Considering the trend toward clean label ingredients it s not surprising. Most so-called clean whey formulas still include artificial colors flavors and sweeteners and virtually none hold any type of third-party testing certification. As a result we ve seen a market flooded with contaminated adulterated and spiked products over the years. In more recent years there s been a proliferation of grass fed claims on whey products--however almost none of these purportedly clean products have any type of third party audit or validation of the grass fed claim. It s been the Wild West. That s one of the main reasons Garden of Life stepped out of our known expertise with plant proteins to bring our new Truly Grass Fed Whey to market. Our whey is the first holistic dairy farming system that could not only sustain our scrutiny for the actual pasture-raised truly grass fed practices but also for other key metrics just as important to our brand--including the lowest carbon emissions of any dairy system in the world exceptionally low heard density (on average there is one cow for every two acres of land) humane treatment of the livestock and Non-GMO (genetically modified organism) Project Verification. In essence consumers seek products that are backed by not only scientific evidence and health benefits--they want the specifics of the healthy ingredients WWW.VITAMINRETAILER.COM MAY 2017 WWW.VITAMINRETAILER.COM APRIL 2014 36 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Go to naturalfactors for info about this advertiser Staying Amidst the FIT TRENDS that go in their bodies--but also animaland environment-friendly benefits. Sebastien Bornet vice president of global sales and marketing at ingredient supplier Horphag Research in New Jersey also noted consumer preference for clean ingredients. We ve seen a shift in the market and more consumers are interested in sports nutrition products that feature clean labels and natural ingredients supported by science to help them reach their fitness goals he noted. Health-conscious individuals who are becoming more prevalent in this space are keeping a close eye on labels and doing their own research on which ingredients they should look for. So how has this natural transition impacted the market State of the Market As 21st century technology continues to develop not only are companies making a transition ingredient-wise but they are joining the online marketplace as well. This involves physical stores extending their reach via social media and new retailers establishing themselves solely through this domain. The potential challenge keeping up with competing product prices. It s a state of growth but also significant change said Marc Stover vice president of marketing sports nutrition and innovation with Twinlab Corporation in Florida. Some traditional sports nutrition stores are struggling while sales are shifting both to ecommerce and other digital methods such as ambassador sales in which social media personalities and athletes get a cut of sales they generate online. The influx of new brands launching virtually every week and often with the same type of product as everyone else has is forcing prices and margin to becoming tighter for brands. The marketing noise around these products is becoming deafening and I would suggest making the nutrition market even more confusing for consumers. However despite the challenges for individual companies to stand out amongst the pack a combination of competition among brands and consumers commitment to fitness is helping to positively drive the market. The sports nutrition market is growing substantially for athletes and expanding for fitness enthusiasts and individuals looking to support an active lifestyle added Bornet. Recent market research [originally gathered by Zion Market Research] shows that the current value of the sports nutrition market is about 28 billion and that number is expected to grow to nearly 45 billion by the year 2022. Precisely recent predictions show the 2022 market to reach up to 45.27 billion with an upward trend year to year due to the increase in health awareness among the population new product development the rapid increase in urbanization and growth in a number of sales outlets health clubs fitness centers and gyms according to Zion. Common Ailments Although some sports nutrition supplements can contain ingredients ranging from dairy whey and others this does not signify that these products may suit everyone s needs. In fact in the eyes of Jonathon Larson co-founder and CEO Stock Up On Protein lthough there may be a plethora of items that could be a great complement to one s physical workout below are a few quick products to take on the go with a protein boost included too A Superfood Ice Treat SANTA MONICA CA--Snow Monkey (FMIF Holdings LLC) is here to revolutionize the frozen aisle. The company reinvented ice cream as an indulgent and healthy treat made from only seven all natural plant-based ingredients. It s vegan paleo non-dairy and free from all eight major allergens like gluten soy and nuts. The shelf life could also serve to be an advantage. Snow Monkey is a nutrition bomb in a pint. Packed with antioxidants protein and omega 3-6-9 this superfood ice treat is intelligent fuel said Rachel Geicke co-founder of Snow Monkey. Snow Monkey is the perfect anytime treat for breakfast fuel or indulgence-- an entire pint of Snow Monkey contains 20 g of protein and is packed with fiber and antioxidants with an MSRP of 6.99. For more information call (951) 878-0887 or visit WWW.VITAMINRETAILER.COM APRIL 2017 Leap Smoothies LOS ANGELES CA--Leap Smoothies are an organic freezedried smoothie brand offering ready-to-mix powder drinks and smoothie bowls that contain 15 g of protein and one day s worth of fruits and veggies. Smoothies (1.8-2 oz.) have a retail value of 4.99 while smoothie bowls start at 3.19. For more information call (312) 622-0897 or visit 38 VITAMIN RETAILER High Protein Muffins MIAMI FL-- Peace A Cake s All Natural Non-GMO Verified High Protein Muffins have the best of both worlds delicious taste and good nutrition. According to the company the brand uses only real ingredients and source the best quality organic brown rice protein and grass-fed hormonefree whey protein to give it a good amino acid profile. To make it even better the company uses organic coconut oil organic coconut sugar and prebiotic fiber to make it a macro-friendly snack guaranteed to please all healthy sweet teeth out there. A box including two mini muffins (2.2 oz.) has an MSRP of 3.89. For more information call (786) 747-4583 or visit Go to pharmachem for info about this advertiser Staying FIT Amidst the TRENDS of Texas-based Oriya Organics Inc. allergies have become much more prominent causing some to make lifestyle changes. Having worked as a trainer and nutrition coach for both professional athletes and weekend warriors alike one of the most common ailments I have come across is the rise in food allergies over the years he said. Consumers are moving away from dairy and whey-based products and they want products that are gluten free as well. Our products are packaged in a facility that does not process any of the eight most common food allergies as defined by the FDA (U.S. Food and Drug Administration) so there is no risk of cross-contamination from ingredients like tree nuts soy or dairy. In a response written by Dr. James Li professor of medicine at the College of Medicine at Mayo Clinic and board-certified asthma and allergy specialist there is not a clear-cut reason why but it is possible for adults to develop an allergy to food that used to give them no problems in the past. Even children who outgrow a food allergy can have it reappear later on. Still this does not mean one can ignore the physical ailments that users often treat with sports nutrition supplements. As cited by Timothy Mount director of education for NeoCell in California general soreness knee pain and twisted ankles are common among athletes. Mount advised taking collagen daily to combat these everyday problems. Commit to taking a collagen supplement on a daily basis he recommended. Long- term collagen use is the best way to reduce the risk of injury and keep your joints strong so you can stay on the field. If an injury does occur there is inevitably damage to the collagen structure of the connective tissue so high doses of collagen are the first step in supporting the healing response. Collagen is among the safest supplements on Earth so don t be concerned about taking too much during recovery. Between 6 000 and 15 000 40 VITAMIN RETAILER mg or more is a great way to kickstart your body s rebuilding process. In combination with allergy awareness and bone health it could be as simple as reverting back to the basics of what one learned when first starting to work out. The Twinlab brand doesn t stand for hype it stands for trust and so many times it s not brand new information at all. It s reinforcing the fundamentals excellent nutrition supplement facts vs. myths proper form the most resultsdriven exercises said Stover. Our customers are smart and experienced and so it s often not a revolutionary new technique--it s more about a tweak here or there. Having worked as a trainer and nutrition coach for both professional athletes and weekend warriors alike one of the most common ailments I have come across is the rise in food allergies over the years. -- Jonathon Larson Co-founder & CEO Oriya Organics Inc. our rigid ingredient standards. In order to support retailers and consumers alike a major factor includes hiring the employees who can not only be the most productive but also help create the best end product. When we created this line we did so with a team of truly outstanding leaders in sport said Brams. Our lead nutritionist Dawn Jarvis has been the lead nutritionist for Wimbledon and multiple British Olympic teams. Our sport fitness expert Don Saladino is known as one of the leading trainers in America with a client roster that includes top athletes models and actors including Scarlett Johansson Ryan Reynolds Luke Donald and Hugh Jackman. To this team we added our USA organic farmers who are pioneers in growing and producing organic plant proteins here at home our Irish dairy cooperative who created the world s leading grass fed standards applied in our Truly Grass Fed Certification program our PhDs and formulation team. Essentially consumers retailers and manufacturers make up a cycle that consists of supporting one another-- greater support results in a better outcome. The same could be said about college basketball fans. More passion might just result in a championship. As brands our job is to support our retail partners with trusted products that perform and to also help drive consumer awareness so that they ask for the products at their store said Stover. When we support their success we support our success. VR The Supply Chain & Helping Others Consumer safety is a significant concern for responsible product manufacturers. Part of this process involves knowing the details behind where ingredients originate and being aware of every stop a specific item makes in the production process. Larson was adamant about these requirements. We are an ultra-clean company and we have some of the most stringent ingredient standards in the industry he said. We always want to know where ingredients are sourced from and how they are processed. Supply chain transparency is important to us so we are only looking for products that are certified organic non-GMO verified and vegan. All ingredients need to be vetted by third-party certifiers to make sure that they meet these label claims and Extra Extra Visit to read about how gender and access to a sports dietician can impact collegiate athletes when it comes to meeting training goals in the Journal of the International Society of Sports Nutrition. i For More Information Garden of Life LLC (561) 748-2477 Horphag Research (201) 459-0300 NeoCell Corporation (800) 346-2922 Oriya Organics Inc. (512) 992-5100 Twinlab Corporation (800) 645-5626 WWW.VITAMINRETAILER.COM APRIL 2017 Go to horphag for info about this advertiser SUPPLEMENTSCIENCE Shilajit An ayurvedic supplement for testosterone cardiovascular health energy physical performance collagen boosting and more. By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences he ayurvedic medical tradition never ceases to amaze me. It is rich in so many fascinating natural remedies which have been time-tested over thousands of years. Furthermore quite a few ayurvedic remedies have also been the subject of modern scientific research which not only validate traditional use but sometimes even provide evidence of new applications to human health. Such is the case with shilajit. T What is Shilajit Secreted from sedimentary rocks (largely in the Himalayas) shilajit is a pale-brown to blackish-brown exudate composed of rock humus rock minerals and organic substances that have been compressed by layers of rock mixed with marine organisms and microbial metabolites.1 Said to carry the healing power of these great mountains 2 shilajit is an important remedy of the ayurvedic Materia Medica and has been used for over 3 000 years as a rejuvenator and adap42 VITAMIN RETAILER togen in a variety of conditions. Interestingly the Sanskrit meaning of shilajit is Conqueror of mountain and destroyer of weakness. 3 Among its many applications shilajit has been used for the management of male reproductive disorders.4 5 Furthermore shilajit has an extensive history of use in ayurvedic medicine as an aphrodisiac 6-10 and its safety has been well documented based on animal and human studies.11 This article will review several of the evidence-based effects of shilajit including boosting testosterone improving sperm parameters promoting cardiovascular health (which includes nitric oxide boosting) increasing energy production and physical activity activating collagen production and providing antioxidant protection against free radicals. Shilajit for Testosterone Given its historical use as an aphrodisiac it is not a big surprise that two modern studies have demonstrated that shilajit has successfully increased testosterone levels in two different male populations. These studies have also demonstrated ancillary benefits associated with shilajit supplementation. The first study 12 which took place over a period of 90 days examined the effects of 100 mg shilajit (as PrimaVie purified shilajit Natreon) twice daily in 28 infertile male patients with oligospermia (a condition with low sperm concentration). This study tested serum levels of testosterone follicle-stimulating hormone (FSH) and malondialdehyde (MDA). In men FSH helps control the production of sperm. MDA is a marker for oxidative stress. The results of this study showed that supplementation with shilajit significantly increased serum testosterone by 23.5 percent (P 0.001) increased FSH by 9.4 percent (P 0.05) and decreased MDA in semen by 18.7 percent. In addition there was significant (P 0.001) improvement in sperm parameters including 37.6 percent increase in sperm mobility 61.4 perWWW.VITAMINRETAILER.COM APRIL 2017 cent increase in total sperm count 12.4-17.4 percent increase in motility. Liver and kidney tests also verified the safety of supplementation of PrimaVie shilajit. The second study13 also took place over 90 days and was randomized double-blind and placebo-controlled. In this case 98 healthy male volunteers (45-55 years) participated and took 250 mg twice of PrimaVie shilajit daily or placebo. Total and free testosterones luteinizing hormone (LH) FSH and DHEA (as DHEAs) were measured on days 0 (baseline) 30 60 and 90. In men LH stimulates the production of testosterone and DHEA can be converted to testosterones in the body. Results showed that the shilajit treated group experienced an increase of testosterone levels on days 30 (6.82 percent) 60 (3.09 percent) and 90 (20.45 percent P 0.05) compared to baseline. By contrast there were decreases in testosterone levels in the placebo group (p 0.05). Testosterone levels in the shilajit group were signifi- cantly better those of the placebo group at day 90 (P 0.05). Levels of free testosterone in the shilajit group significantly increased by 19.14 percent (p 0.05) which was significantly higher than the placebo group (P 0.05). In addition FSH levels significantly increased (p 0.004) in the shilajit group which was significantly better than the placebo group on day 90. Also DHEAs increased by 31.35 percent on day 90 in the shilajit group which was significantly higher than baseline or the placebo group (p 0.05). Despite the fact that the two studies summarized above were conducted on oligospermic and healthy male populations using 200 mg and 500 mg shilijit daily the increase in T levels was markedly similar 23.5 percent and 20.45 percent respectively. This similarity suggests the potential for a greater likelihood of efficacy in different populations. Shilajit for Cardiovascular Health The endothelium (inner lining) of blood vessels uses nitric oxide (NO)--a compound produced naturally in the body--to signal the surrounding smooth muscle to relax resulting in vasodilation (the widening of blood vessels) which increases blood flow. This process has a profound effect on your cardiovascular health sexual health physical performance and so much more. This is significant to the discussion of shilajit based upon the following study. To examine its effect in modifying cardiovascular risk a 12-week prospective randomized double blind placebo-controlled trial14 was conducted with 40 type-2 diabetic patients (aged 1875 years) who were treated with 250 mg PrimaVie shilajit twice daily or placebo (n 20 16 men and four women in shilajit group and 14 men and six women in placebo group) and were asked to review for follow-up visits at four weeks eight and 12 weeks of therapy. The results demonstrated quite a few cardiovascular benefits associated with shilajit. One of these was about a 30 percent increase in NO levels (P 0.001). Other benefits included a significant reduction in endothelial dysfunction (poor functioning of the inner lining of blood vessels) as measured by reflection index (RI) (P 0.001) a significant increase in subendocardial viability ratio which is an indicator of heart workload and perfusion (O2 supply vs. demand) (P 0.05) and a significant increase in cardiac output. There were also significant increases in NO glutathione a powerful antioxidant (P 0.05) and a significant decrease in high sensitivity C-reactive protein a marker for inflammation (P 0.001). Furthermore compared to placebo treatment with shilajit showed a significant Reduction in levels of total cholesterol (P 0.001) Reduction in levels of LDL-cholesterol (P 0.01) Reduction in levels of triglycerides (P 0.01) Reduction in levels of VLDL-cholesterol (P 0.01) Reduction in levels of glycosylated hemoglobin A1c (P 0.001) Increase in levels of HDL-C levels (P 0.01). Once again treatment with PrimaVie shilajit was well tolerated and there were no serious adverse events recorded in the study. Shilajit for Energy and Physical Activity Forty-eight healthy volunteers including recreational athletes and sports persons participated in a randomized placebo controlled double blind cross-over clinical trial15 to examine the effect of a placebo or 250 mg PrimaVie shilajit twice daily on improving endurance capacity. The results showed that there was about a nine to 13 percent increase in exercise time in the shilajit groups (P 0.0028) while there were no significant changes in exercise time in the placebo group. This study also measured metabolic equivalents (METs). METs VITAMIN RETAILER 43 APRIL 2017 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE are a unit used to estimate the amount of oxygen used by the body during physical activity. The harder the body works during the activity the more oxygen is consumed and the higher the MET level. In the study there was a significant increase in the METs value after three weeks of shilajit treatment in comparison to placebo treatment at same time points. Researchers concluded that the increase in the METs explains the increase in the exercise time resulting from supplementation with shilajit. No adverse reactions were reported with the PrimaVie shilajit. In another study 16 six normal human volunteers received 200 mg of PrimaVie shilajit and then engaged in aerobic exercise. The subjects continued taking shilajit for 15 days at which point they again engaged in aerobic exercise. The purpose was to determine if shilajit could improve biochemical indicators of energy production. The results showed a significant improvement in energy from supplementation with shilajit. Specifically levels of ATP (the body s energy currency ) increased about 14 percent. Likewise the level of fitness also increased about 15 percent--which was impressive since the subjects in the study were not sports trained individuals. Another interesting change was that shilajit normalized the coenzyme Q10 levels in whole blood and reduced the uric acid levels demonstrating efficacy as energy booster. Shilajit is an ayurvedic remedy in use for over 3 000 years as a rejuvenator and adaptogen. formance is often compromised in this group. Blood samples and skeletal muscle biopsies were taken at baseline eight weeks of supplementation and additional four weeks of supplementation with added exercise. RealTime PCR analysis of the biopsy samples showed that shilajit up-regulated genes related to collagen COL1A1 COL1A2 COL5A2 COL6A3 COL14A1 Fibrillin (FBN1) tenacin (TNXB) decorin (DCN) myoferlin (MYOF) elastin (ELN) and fibronectin (FN1) by seven to 80 times without exercise but 20-1 300 times when combined with exercise. This means that shilajit was able to up-regulate collagen and other ECM genes significantly and synergistically when combined with exercise. The extracellular matrix (ECM) is the non-cellular component present within all tissues and organs and provides not only essential physical scaffolding for the cellular constituents but also initiates crucial biochemical and biomechanical cues that are required for tissue formation differentiation and repair. that PrimaVie provided antioxidant protection against peroxyl radical hydroxyl radical superoxide anion singlet oxygen and peroxynitrite. These five types of free radicals contribute toward a broad range of oxidative damage in the body including nucleic acid DNA damage skin damage collagen damage and can contribute toward the development of certain cancers hepatitis and chronic inflammation and cardiovascular damage.18 Furthermore PrimaVie had a total ORAC value of 9 855 mole gram.19 To put this into perspective a twice daily dose of PrimaVie shilajit provides the protective ORAC antioxidant equivalent of about one serving of vegetables.20 21 Conclusion Shilajit is an ayurvedic remedy in use for over 3 000 years as a rejuvenator and adaptogen. Modern research has demonstrated that PrimaVie shilajit is safe and in doses ranging from 200-500 mg day has several of the evidence-based effects including boosting testosterone improving sperm parameters promoting cardiovascular health (which includes NO boosting) increasing energy production and physical activity activating production of collagen and other extracellular matrix proteins and providing antioxidant protection against free radicals. VR For a full list of references visit Shilajit for Up-regulation of Genes Coding for Collagen and Other Extra Cellular Matrix (ECM) Proteins In the dietary supplement industry discussions about collagen typically take place within the context of its role in healthy skin as well as joint health. But as a connective tissue protein collagen also plays a vital role in the maintenance and repair of other tissues including muscle tissue. Shilajit s influence on this particular role was investigated in an open-label longitudinal study17 including 16 overweight and obese (BMI 30.0 to 34.9) Americans aged 21 70 who consumed 250 mg of PrimaVie shilajit twice daily for eight weeks followed by an additional four-week supplementation period combined with exercise. The reason for studying overweight and obese subjects was that muscle per44 VITAMIN RETAILER Shilajit for Antioxidant Protection Nowadays it seems that every other nutraceutical and its cousin touts antioxidant properties--which can make it hard to get too excited over a new antioxidant. However when a nutraceutical has demonstrated activity against five different key types of free radicals it is worth taking notice. Such is the case with shilajit. An ORAC 5.0 test (the gold standard in antioxidant testing) was conducted on PrimaVie shilajit. The results showed Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno WWW.VITAMINRETAILER.COM APRIL 2017 PRODUCTSPOTLIGHT Entering the Multi Verse hile it may be ideal to get all our vitamins and minerals from food sources often it is easier said than done. For example recent research conducted by ORC International on behalf of New Hampshire-based supplements manufacturer MegaFood found that 62 percent of U.S. adults admit to eating just one to two servings of fruits and vegetables daily despite recommendations from the USDA (U.S. Department W B Y S H A R I B A R B A N E L of Agriculture) to eat five or more servings per day. Multivitamins can help fill in the gaps that we don t fill with our diet. Further every body is different and while one person may have no problem absorbing certain vitamins and nutrients someone else may have trouble and may need to supplement their diet. To that end there are a plethora of multivitamins on the market today--in a variety of delivery methods including tablets chewables liquid and gummy options among others. Multivitamins are also being developed for specific genders and age groups ensuring that people of all ages get the dietary supplementation that their bodies need. Below are a few examples of multivitamins that are available on the market today. Super Earth Super Earth SingleDaily Multiple from Bluebonnet Nutrition (Sugar Land TX) available in both iron and iron-free forms is a whole food based kosher-certified multiple that combines scientifically relevant amounts of important nutrients to help close the nutritional gap in our daily diet with the convenience of a one-a-day formula. Unlike ordinary multiples whole food based multiples like Bluebonnet s Super Earth SingleDaily Multiple provide a cornucopia of plant super foods with all the essential vitamins minerals and nutrients necessary for complete and balanced daily nutrition. Bluebonnet s Super Earth SingleDaily Multiple is available in 30- 60- and 90-ct. caplet bottles. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Clinical Essentials Clinical Essentials from EuroPharma (Green Bay WI) delivers premium clinically validated nutrients at effective dosage levels to fill gaps in the diet. Clinical Essentials (MSRP 31.95 60 tablets) features bioidentical B vitamins in their most effective form for optimal utilization in the body proper levels of vitamins and TRAACS chelated minerals unique sources of boron and vitamin K2 plus TRAACS chelated calcium and magnesium for healthy bone formation vitamin C E and A with selenium to prevent oxidative stress and damage vanadium and chromium for healthy blood sugar metabolism and provides a complete array of nutrients to support healthy heart function. For more information call (920) 406-6500 or visit For more information call (800) 580-8866 or visit Epresat Flora s (Lynden WA) Epresat Multivitamin is a delicious blend of eight essential vitamins specially selected aqueous herbal extracts and natural fruit juice concentrates with added wheat germ honey and yeast extract. According to the company because the formula is liquid the ingredients are more bioavailable than any solid multivitamins. In addition Epresat is mineral-free so you can take your mineral supplements at a separate time of day for better utilization by the body. Epresat is formulated as a solution so the key ingredients won t sink to the bottom and the delicious tasting liquid can be added to smoothies shakes or juice. Epresat is available in 8.5- and 17-oz. bottles for a price of 33.79 and 50.49 respectively. For more information call (800) 446-2110 or visit Multivitamin Plus Vital Minerals Florida-based Dr. Mercola s Multivitamin Plus Vital Minerals (MSRP 59.99 240tablet bottle) provides a highly concentrated daily supplement containing more than 50 nutritional ingredients all in a special herbal base. Multivitamin Plus contains nonGMO (genetically modified organism) and delivers high-potency amounts of an exclusive antioxidant formula that include beta carotene vitamins C D3 and E selenium L-cysteine lutein lycopene red wine proanthocyanidins and select extracts and powders from more than 25 fruits vegetables and herbs. In addition Multivitamin Plus provides some vital nutrients typically left out of other multivitamins including B vitamins magnesium and calcium. For more information call (239) 673-2110 or visit One Daily Value Superior Source s (Los Angeles CA) One Daily Value Multi-Vitamin contains 100 percent of the daily value (DV) for all vitamins. This represents the minimum amounts of each vitamin determined necessary to sustain health. Superior Source s MicroLingual tablets with it soft-molded delivery system dissolve immediately resulting in quick and direct absorption. They contain no excipients they rely only on a small amount of acacia gum to hold them together. A 100-ct. bottle of One Daily Value Multi-Vitamin has a suggested retail price of 10.59. For more information call (800) 421-6175 or visit (Continued on page 55) APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 45 HEALTHANDNUTRITION By Cheryl Myers C holine is an important nutrient that has lived in a certain kind of limbo since its discovery in 1862. I have often described it as a cousin to the B vitamins and it does have many similarities. Choline was recognized as an essential nutrient by the Institutes of Medicine (IOM) almost 20 years ago but had to wait until 2016 to have a recommended daily intake (RDI) established which was recently set at a minimum of 550 mg daily. But what does choline do Researchers have outlined three major areas where choline plays an important function in the body structural integrity and the function of cell membranes a resource for methyl groups and the creation of trimethylglycine (TMG)--an important factor in mood and energy and lastly as a key raw material for the brain to make a crucial neurotransmitter called acetylcholine. Since every organ in the body needs healthy cells and every activity of the body requires 46 VITAMIN RETAILER energy and the brain won t function without acetylcholine it is clear that choline is a necessary element in almost every physiological process. The Choline Catastrophe One of the best sources of choline is the egg. Unfortunately mainstream health practitioners and flawed research on dietary cholesterol put eggs on the no-eat list for decades. This has contributed to the vast choline deficiency we see in America today in which fully 90 percent of Americans are deficient. Another major contributor to the choline catastrophe is the widespread use of anticholinergic drugs. This class of drugs includes the very popular diphenhydramine (used for allergies and insomnia) as well as 50-plus other over-the-counter and prescription medications used for mental health pain relief stomach acidity urinary incontinence blood pressure and more. Many of these products are available without a prescription. These drugs deplete the body of choline and dramatically increase the risk for Alzheimer s disease. In an analysis of 1.56 million elderly patients with dementia from 2005 to 2009 it was found that 23.3 percent of them were using drugs with significant anticholinergic activity. Anticholinergic drugs deplete choline and this reduces the body s ability to make acetylcholine required for brain function especially memory and learning. Many people are shocked to learn that taking an anticholinergic drug daily for One year increased risk of Alzheimer s by 19 percent One to three years increased risk of Alzheimer s by 23 percent Three to seven years increased risk of Alzheimer s by 54 percent Another published study found that taking these drugs reduced functional WWW.VITAMINRETAILER.COM APRIL 2017 ability in older adults (like taking a bath and dressing themselves) by 30 percent and these patients were 35 percent more likely to have problems with complex tasks like managing their own medications. Ongoing use of these drugs day after day month after month can cause frightening changes to brain health. Our brains need choline postmenopausal women with non-alcoholic fatty liver disease (NAFLD) those with less than 50 percent of the adequate intake for choline had a significant increase in the progression of the disease and fibrosis. Choline and Menopause Interestingly we need more choline as we age and women especially so. Because of reduced estrogen levels women become less able to convert phosphatidylcholine to choline. Estrogen levels drive the production of choline systemically as well. Pregnancy and Children There is good work demonstrating the importance of healthy levels of choline on pregnancy and child development. Pregnant women require even higher levels of choline. In an animal model it was found that supplementation with a combination of DHA and choline resulted in a much higher level of neurons (brain and nervous system cells) in the offspring. In a study on children ages 1 to 5 years old in a rural lowincome country there was a significant correlation between choline deficiency and stunted growth again demonstrating the important role choline plays in growth and development. Choline is also extremely important for breast milk development and successful breast feeding. In a Ukrainian study of pregnant women who had chosen to continue to drink alcohol it was found that choline supplementation offered some protective benefits to the fetus especially in the area of learning and memory. Improving Choline Status Adding good sources of choline to your diet might include egg yolks beef liver cauliflower peanuts and almonds. Supplementing with choline might also be a good idea especially if you are taking any drugs with anticholinergic activity. A good daily dose is between 400 and 450 mg per day in divided doses. If you don t know if your drug is anticholinergic ask your pharmacist. Another good resource for a list of anticholinergic drugs was developed by the Indiana University Center for Aging Research and is available at uploads products acb_scale__legal_size.pdf. Choline is often blended with other B vitamins in supplements which makes sense given how they work together in the body. B vitamins are best in their bioactive (methylated) form. That way the body doesn t have to do the work to convert them to their active form. If you are pregnant or nursing choline is very important but as with all nutrient supplementation it is important to discuss use with your health care provider. VR Heart Health Many studies have shown that choline is important for healthy cardiac function. In one study eight weeks of choline supplementation was shown to have cardio-protective effects in hypertension (high blood pressure). It was able to decrease heart rate increase ejection fraction (a measure of heart strength) decrease blood pressure and reduce cardiac hypertrophy (enlarged heart). The authors speculate most of the benefits are due to choline s antiinflammatory effects and its activity with methylation. Because of choline s ability to metabolize homocysteine it can reduce a significant contributor to atherosclerosis. AGS A Little Anticholinergic Burden Can Be Disabling. Available at meetingcoverage ags 9367 . Accessed 02-27-17. Schubert CC Boustani M Callahan CM et al. Comorbidity profile of dementia patients in primary care are they sicker J Am Geriatr Soc. 2006 Jan 54(1) 104-9.Available at pubmed 16420205. Gray SL Anderson ML Dublin S et al. Cumulative use of strong anticholinergics and incident dementia a prospective cohort study. JAMA Intern Med. 2015 Mar 175(3) 401-7. doi 10.1001 jamainternmed.2014.7663. Available at pubmed 25621434. Semba RD et al. The association of serum choline with linear growth failure in young children from rural Malawi. Am J Clin Nutr. 2016 Jul 104(1) 191-197. Rajarethnem T et al.Combined Supplementation of Choline and Docosahexaenoic Acid during Pregnancy Enhances Neurodevelopment of Fetal Hippocampus. Neurol Res Int. 2017 2017 8748706. Drews K. Folate metabolism epigenetic role of choline and vitamin B12 during pregnancy. Ginekol Pol. 2015 Dec 86(12) 940-946. Liu L et al. Choline ameliorates cardiovascular damage by improving vagal activity and inhibiting the inflammatory response in spontaneously hypertensive rats. Sci Rep. 2017 Feb 22 7 42553. Kitagawa E et al. Choline and betaine ameliorate liver lipid accumulation induced by vitamin B6 deficiency in rats. Biosci Biotechnol Biochem. 2017 Feb 81(2) 316-322. Guerrerio AL et al. Choline intake in a large cohort of patients with nonalcoholic fatty liver disease. Am J Clin Nutr. 2012 Apr 95(4) 892-900. Fischer LM et al. Dietary choline requirements of women effects of estrogen and genetic variation. Am J Clin Nutr. 2010 Nov 92(5) 1113-1119. da Costa KA et al. Choline deficiency in mice and humans is associated with increase plasma homocysteine concentration after a methionine load. Am J Clin Nutr. 2005 Feb 81(2) 440-444. Sura SD et al. Prevalence and determinants of anticholinergic medication use in elderly dementia patients. Drugs Aging. 2013 Oct 30(10) 837-844. Linus Pauling Institute rich sources of choline. http mic other-nutrients choline Kable JA Coles CD Keen CL Uriu-Adams JY Jones KL Yevtushok L Kulikovsky Y Wertelecki W Pedersen TL Chambers CD CIFASD.. The impact of micronutrient supplementation in alcohol-exposed pregnancies on information processing skills in Ukrainian infants. Alcohol. 2015 Nov 49(7) 647-56. References FDA the Adequate Intake (AI) for choline food ingredientspackaginglabeling labelingnutrition ucm073599.htm. Glier Melissa B. Green Timothy J. Devlin Angela M. (2014). Methyl nutrients DNA methylation and cardiovascular disease. Molecular Nutrition & Food Research. 58 172 182. doi 10.1002 mnfr.201200636. Dietary Betaine Promotes Generation of Hepatic SAdenosylmethionine and Protects the Liver from Ethanol-Induced Fatty Infiltration (June 1993) Alcoholism Clinical and Experimental Research Volume 17 Issue 3 Pages 552 555 Anthony J. Barak Harriet C. Beckenhauer Matti Junnila and Dean J. Tuma. blog common-anticholinergic-drugs-like-benadryl-linked-increased-dementiarisk-201501287667. Choline and Liver This important nutrient is also important to liver health it has been shown to reduce the accumulation of lipids (fats) in the liver which is the precursor to fatty liver disease. In a study of APRIL 2017 WWW.VITAMINRETAILER.COM Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. VITAMIN RETAILER 47 NATURALMEDICINE with Dr. Michael Murray A Look at the Endocannabinoid System Beyond Cannabis B Y M ICHAEL T. M URRAY ND he human body and mind is a beautifully complex system that relies on the interrelationship of various systems working in harmony and balance. While the workings of many of the body s systems have been understood for quite some time it was not until 1988 that a discovery was made that uncovered a 600-million-year-old system that is now regarded as the most important physiological system involved in establishing and maintaining human health. This system the endogenous cannabinoid system (ECS) was given the name because endo means within the body and cannabinoid highlights the role the cannabis plant played in the discovery. It is now known that the ECS is critical to regulating the proper function of a wide range of body processes including appetite pain inflammation and mood. While the discovery was due to the cannabis plant this system has little to do with cannabis and more to do with com- T pounds that our body makes as well as factors in food and medicinal plants. Purpose of the ECS The ECS serves as a master conductor sending chemical messages and triggering biological actions throughout the body which are critical to health and well-being. The outcome of this delicate balancing act is to create homeostasis that internal drive within every cell and our entire system to maintain balance and promote health within its internal environment even when faced with external changes. The endocannabinoid system regulates Appetite digestion hunger Cellular energy Emotions Memory Metabolism Mood Motivation and reward Motor control Immune function Inflammation Pain Pleasure and reward Reproduction and fertility Sleep Stress response Temperature regulation The Components of the Endocannabinoid System The ECS is known presently to include Receptor cites on cells particularly nerve and immune cells called CB1 and CB2. Compounds known as endocannabinoids produced in the body from dietary fats like anandamide that bind to cannabinoid receptors on cell surfaces. The enzymes that impact the manufacture and metabolism of the endocannabinoids. Receptors on cell surfaces are similar to locks on a door. When the right key in the form of a chemical molecule or agonist bind to the cellular WWW.VITAMINRETAILER.COM APRIL 2017 48 VITAMIN RETAILER receptor it relays a specific message to the cell that creates a cascading effect in biochemical processes to produce its effect. Most hormones work in this manner. For example when insulin binds to its receptor on a cell it causes that cell to ultimately allow blood sugar (glucose) to enter the cell. There are two primary cell cannabinoid receptors CB1 and CB2. These receptors are found throughout the body. However certain areas concentrate one or the other receptors. For example CB1 receptors are abundant in the brain while CB2 receptors are more often found on immune cells in the gastrointestinal tract and in the peripheral nervous system. The widespread distribution of cannabinoid receptors shows just how important the ECS is to overall bodily function and health. based compounds known to effectively activate CB1 and CB2 receptor sites. Marketers of products providing CBD highlight that this non-psychoactive cannabinoid supports the ECS and hype it as a virtual cure all. However there are several important considerations for consumers to consider before buying these products. Legal matters aside does CBD oil produce benefit and if so at what dosage A lack of endocannabinoid activity is thought to be present in many debilitating ailments such as fibromyalgia migraine multiple sclerosis seizure disorders chronic fatigue IBS (irritable bowel syndrome) and more. To answer the first part of the question yes there is some evidence that CBD-only products can produce some benefits especially in rare forms of epilepsy. But here is the thing--the results were not that impressive in clinical trials even with dosages for some of the applications being very high. It is hard to imagine lower potency CBD oil products supplying a daily dosage in the range of 5 to 25 mg of CBD would be able to show an effect when dosages in the range of 400 to 1 200 mg per day failed in double-blind placebo-controlled trials. For example in the treatment of anxiety several studies found that dosages of CBD of 400 to 600 mg was actually less effective than a placebo. The closest thing to a positive study with a CBD-only product is a study done in subjects with insomnia. A dosage of 160 mg per day was shown to be more effective than a placebo in sleep duration and dream recall. Lower dosages of 40 to 80 mg per day showed no benefit over the placebo on sleep duration or the time required to go to sleep. One of the reasons why animal and in-vitro (test tube) studies show great effects with CBD and the human studies do not may be poor absorption of CBD when taken orally. Studies have shown the relative bioavailability of oral CBD is very low i.e. about 6 percent. Nutritional Support of the ECS A more rational approach to enhancing the ECS involves are more comprehensive strategy. For example critical to the proper functioning of the ECS is having a diet rich in the right type of fats. In particular the monounsaturated fats (particularly olive oil) and the long chain omega-3 fatty acids EPA and DHA from fish increase brain and body levels of endocannabinoids as well as sensitize and enhance endocannabinoid receptor binding. Data indicates that a deficiency of omega-3 fatty acids is particularly harmful to the ECS. Unfortunately low levels of omega-3 fatty acids in the diet and in body tissues are quite common in North America. Interestingly both EPA and DHA are also converted to compounds that recently have also shown affinity to CB1 and CB2 receptors. To boost long-chain omega-3 fatty acid levels taking a high-quality fish oil at a sufficient level to provide 1 000 mg of EPA DHA daily is recommended. In regard to boosting mono-unsaturated fat intake that is quite easy through dietary choices. In particular focus on olive oil as it is particularly effective in increasing the effect of endocannabinoids binding to receptors. Endocannabinoid Deficiency Syndrome A lack of endocannabinoid activity is thought to be present in many debilitating ailments such as fibromyalgia migraine multiple sclerosis seizure disorders chronic fatigue IBS (irritable bowel syndrome) and more. The medical term for this condition has been termed clinical endocannabinoid deficiency syndrome. While CEDS can be the result of poor diet lack of exercise drug abuse environmental toxins or genetic factors most often it is associated with a reduced ability or inability to adapt to chronic stress. Prolonged exposure to stress depletes endocannabinoid tone and this in turn has an adverse impact on a plethora of physiological processes. How to Nourish and Support Endocannabinoid System While much of the focus on supporting the ECS has been on cannabis compounds there is a key point that must be realized. The ECS exists and functions independent of cannabis. The discovery of the impact of diet lifestyle and various other plant sources of nonpsychoactive cannabinoids is only in the very early stages. However what is known is that steps can be taken to 1. Support the body s natural production of endocannabinoids 2. Utilize natural products to modulate the breakdown of endocannabinoids like anandamide to retain and prolong their effectiveness in the body. 3. Utilize non-cannabis-derived plantAPRIL 2017 WWW.VITAMINRETAILER.COM Natural Products to Modulate the ECS Supporting the ECS is possible by using a number of plant extracts that exert novel effects impacting the ECS on multiple levels. Clove oil Echinacea purpurea zanthoxylum ginger peony and magnolia are extremely rich in pharmacological activity beyond the ECS but what researchers are excited about is how these additional beneficial actions are supported by the ECS and vice versa. Clove oil (concentrated for caryophyllene)--the pain relieving aspects of clove oil have been well utilized over the years by mothers soothVITAMIN RETAILER 49 NATURALMEDICINE ing the irritated gums of teething infants. Clove oil contains several analgesic ingredients but the one most researched for its effects on the ECS is caryophyllene. This compound is also found in many other herbs and spices. It is able to bind with great affinity to CB2 receptors and that is thought to be one of its primary mechanisms in its ability to reduce pain. Echinacea purpurea--alkylamides from echinacea species bind to CB2 with great affinity and also to assist CB2 in modulating the immune system. They also prolong the effects of anandamide. Clinical studies with an alkamide-rich extract have shown positive effects in relieving stress and anxiety. Zanthoxylum or Sichuan pepper-- contains alkylamides that display very strong affinity to CB1 and CB2. These compounds also influence what are known as transient receptor potential channels that are involved in the electrical control of cells and work closely with the ECS. The two systems are overlap and are intricately interwoven in helping cells communicate with one another. Peony--contains paeoniflorin which exerts a number of benefits in close harmony with endocannabinoid influence on cellular function including influencing transient receptor potential channels that are involved in the electrical control of cells and feelings of pain. Ginger--exerts of multitude of health benefits particularly related to pain inflammation and gastrointestinal effects some of which are mediated by the ECS. Ginger s volatile components also influence transient receptor potential channels. Magnolia--contains magnolol which is a very potent CB1 and CB2 receptor agonist. What this means is that it able to bind to both types of CB receptors. Magnolia extracts exert significant effects in promoting a relaxed mental state useful in reducing anxiety. much greater. The power of clinically proven natural products whether it is curcumin or saffron extract or any other compound can be greatly enhanced by dietary and supplemental strategies designed to help the ECS exert its influence on promoting homeostasis that internal drive within every cell that leads to healing and ideal function. It is an exciting time as the research is pointing to new directions in impacting health through enhancing the ECS. Hopefully you are motivated to do all that you can to support the ECS through diet lifestyle and supplemental measures. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit Final Comments One of the major concepts in natural medicine is the power of synergy. Simply put synergy is how different factors work together to achieve a positive effect greater than the sum of each individual factor. So with synergy 1 1 1 does not equal 3 but something much 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 HEALTHYSHOPPER Crazy for Coconut B Y S H A R I B A R B A N E L Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. APRIL 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 Answers 1.) c 2.) b 3.) a 4.) b 5.) d he fruit of the Cocos nucifera (coconut palm) coconut is thought to be native of Southeastern Asia where it has been used for centuries. The coconut which takes 11 to 12 months to mature is a drupe which is a fleshy fruit encased in a hard shell. Once a coconut is cracked open one would find coconut meat which is high in protein and fat content as well as coconut water which is high in minerals and vitamins. Further coconut milk is actually made by grating the meat soaking it in hot water and squeezing it--extracting a dense white liquid that is high in protein and fat. Today coconut products are exploding onto the market and are being utilized for cooking and baking face and body care digestive health etc. In addition studies have shown that parts of the coconut may benefit a number of the body s systems including oral cardiovascular and gastrointestinal (GI) health. A study that was presented in 2012 at the Society for General Microbiology s Autumn Conference at the University of Warwick (U.K.) a team from the Athlone Institute of Technology in Ireland tested the antibacterial action of coconut oil in its natural state and coconut oil that had been treated with enzymes in a process similar to digestion. The oils were tested against strains of Streptococcus bacteria which are common inhabitants of the mouth. The researchers found that enzyme-modified coconut oil strongly inhibited the growth of most strains of Streptococcus bacteria including Streptococcus mutans--an acid-producing bacterium that is a major cause of tooth decay. Our data suggests that products of human digestion show antimicrobial activity. This could have implications for how bacteria colonize the cells lining the digestive tract and for overall gut health explained Lead Researcher Dr. Damien Brady. Our research has shown that digested milk protein not only reduced the adher- T ence of harmful bacteria to human intestinal cells but also prevented some of them from gaining entrance into the Test Your Knowledge of Coconut cell. We are currently researching coconut 1.) Coconut is the fruit of the ______. oil and other b.) Coconut palm a.) Cocos nucifera enzyme-modified c.) Both a & b d.) None of the above foodstuffs to identify how they interfere 2.) Coconut is a ______. with the way bactea.) Vegetable b.) Drupe ria cause illness and c.) Seed d.) Spore disease. According to a 3.) Coconut milk is made from a coconut s fleshy meat. 2015 animal study a.) True b.) False published in the journal Applied 4.) In a 2015 animal study published in the journal Applied Physiology Nutrition Physiology Nutrition and Metabolism researchers found that and Metabolism coconut oil and exercise were able to ______ oxidative stress. researchers working b.) reduce at the Biotechnology a.) increase c.) nullify d.) None of the above Center at the Federal University of 5.) Published in the journal mSphere researchers at Tufts Paraiba in Brazil set out to test the University found that coconut oil effectively controlled the overhypothesis that a growth of a fungal pathogen called ______ in mice. combination of daily a.) Cryptococcus neoformans b.) Cryptococcus gattii coconut oil intake c.) Blastomyce d.) Candida albicans and exercise training would restore baroreflex sensitivity and reduce oxidative oxidative stress in the serum heart stress resulting in reduction in blood and aorta. pressure. In another 2015 study published in The researchers found that both the journal mSphere researchers at coconut oil and exercise training were Tufts University found that coconut oil able to reduce weight gain compared effectively controlled the overgrowth to rats that were given saline and were of a fungal pathogen called Candida not exposed to the exercise training albicans (C. albicans) in mice. In protocol along the five weeks of study. humans high levels of C. albicans in And while being given coconut oil the GI tract can lead to bloodstream supplementation or exercise training infections including invasive candidiawas shown to reduce blood pressure sis. The research published suggests only the combined coconut oil and that it might be possible to use dietary exercise training were able to bring approaches as an alternative to antithe pressure back to normotensive valfungal drugs in order to decrease the ues. The reduction in blood pressure risk of infections caused by C. albicaused by the combination of coconut cans. oil supplementation and exercise training might be explained by the References improvement of the reduced flex sensitivity and by the reduction in Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Targeted Choice Blood Pressure Support Vegetable Capsules SUGARLAND TX--Bluebonnet Nutrition announced its line of whole food-based structure-function formulas Targeted Choice Blood Pressure Support Vegetable Capsules. This blood pressure support formula contains a blend of complementary vitamins minerals and sustainably harvested or wild-crafted herbal extracts as well as pharmaceutical-grade amino acids plus CoQ10 to help maintain blood pressure levels already within the normal range. This unique vegan vegetarian (soy- glutenand milk-free) non-GMO kosher-certified structure function formula is important for those truly looking for a natural solution to managing their blood pressure. This formula contains necessary nutrients in scientifically substantiated potencies to address the five pathways that lead to better vascular health by increasing excretion of bodily fluids reducing vasoconstriction by affecting the movement of calcium causing blood vessels to relax enhancing circulation and blood flow by sending out a signal for vasodilation decreasing hypertensive hormones in the adrenal and pituitary glands and supporting antioxidant levels in the body. The MSRP for 60 capsules is 22.95 while 90 capsules have an MSRP of 33.95. For more information call (800) 580-8866 or visit MCT & Omega 3 ARLINGTON HEIGHTS IL--It is now possible to get the benefits of two of the most important healthy fats--medium-chain triglycerides (MCTs) and omega-3 fatty acids--in a single supplement. The MCTs in Carlson MCT & Omega-3 including MCTs from organic virgin coconut oil are one of the cleanest sources of fuel for our bodies. They are easily digested metabolized and absorbed to promote natural energy production and healthy fat metabolism. Omega-3 fatty acids are found in oil-rich fish including mackerel and sardines. Our bodies benefit most from the long-chain omega-3s eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) which support heart brain vision and joint health. A bottle of 60 soft gels has an MSRP of 19.90. For more information call (888) 234-5656 or visit Coromega Max CARLSBAD CA-- Coromega maker of delicious emulsified fish and vegetarian oils designed to provide healthy fats for a healthy life has unveiled new Coromega Max a potent new omega-3 squeeze that delivers Coromega s highest omega-3 dosage in two delicious new flavors Orange Citrus Burst and Coconut Bliss. Coromega Max delivers 2 400 mg of omega-3s in each 2-packet dosage and is clinically proven to have 300 percent better absorption than soft gels. Coromega Max offers 1 240 mg of DHA and EPA omega-3s in a delicious daily squeeze plus 1 000 IU of vitamin D to support calcium absorption and bone health. This higher dosage is achieved through a higher concentration of fish oil and allows consumers to gain the most benefit from the omega-3 supplement. Unlike traditional fish oil soft gels Coromega Max features the brand s unique emulsified technology for better taste and is packaged in a signature multi-layer pouch that reduces oxidation by blocking sunlight and oxygen to provide better efficacy and freshness. A pack of 60 pouches has an MSRP of 39.99. For more information call (877) 275-3725 or visit Prenatal 300 DHA BROOKLYN NY--Zahler s Prenatal DHA is a balanced synergistic formula that provides a curated compilation of nutrients a developing baby requires in optimal ratios for absorption metabolism and safety. Zahler Prenatal DHA is a complete prenatal multivitamin supplement which includes 25 vitamins and nutrients plus 300 mg of DHA. Prenatal with DHA provides premium nutrition for mother and child with optimal ratios. It contains optimal ingredients including 300 mg of DHA which aid in vision bone function neural tube immune system and mental health. Zahler s prenatal is made in the USA in a state of art GMP- and NSF-certified facility. The retail price for 60 soft gels is 32.47. For more information call (212) 444-9936 or visit Biotta Swiss Juices FISHERS IN--The name Biotta comes from Bio which is German for organic and synonymous with quality and tta which is an abbreviation of T gerwilen the village in Switzerland where the juices are produced. Biotta Juices are natural and are never made from concentrate. All of the company s vegetables and fruits are field- vine-ripened and selected using the highest quality standards. Biotta (by CAJ Food Products Inc.) is made up of include six vegetable juices Beet Breuss Vegetable Blend Carrot Celery Root Sauerkraut and Vegetable Juice and five fruit juices Bilberry Black Currant Elderberry Mountain Cranberry and Tart Cherry. The retail price for each 16.9-oz. bottle ranges from 8 to 14. For more information call (888) 524-6882 or visit 52 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 TriActive Biotics Advanced Care PHOENIX AZ--TriActive Biotics Advanced Care by Essential Source is a 20-billion CFU 16strain microencapsulated probiotic blend clinically proven to colonize adhere five times better than typical or uncoated strains. It includes an organic prebiotic and five digestive enzymes and is available in both capsule and powder forms. The product is shelf stable vegan and non-GMO. Both the 30 veggie caps and the 34.5-g powder retail for 49.95 each. For more information call (877) 879-9966 or visit Bone-Up Powder Drink Mix LOS ANGELES CA--Bone-Up Powder Drink Mix provides needed calcium as well as other essential nutrients for proper calcium utilization by the body. Many Americans do not meet the current recommendations for adequate calcium intake via diet making the Bone-Up family of products beneficial for a wide range of consumers. The Bone-Up brand is one of Jarrow Formulas most popular product lines that include capsules (120 240 and 360 ct.) Veggie Bone-Up tablets (120 ct.) Ultra Bone-Up tablets (120 and 240 ct.) and Bone-Up Three Per Day capsules (90 ct.). Each of the products is based on a comprehensive multinutrient formulation with microcrystalline hydroxyapatite (MCHA) calcium as the foundation (with the exception of Veggie Bone-Up). The Bone-Up Powder 14-oz. mix has an MSRP of 39.95. For more information call (310) 204-6936 or visit Curamin Enhanced Whey Protein GREEN BAY WI--Curamin Enhanced Whey Protein combines award-winning Curamin for safe and effective pain relief with whey protein to deliver the fuel needed for an active life. With 18 g of protein and less than 1 g of sugar per serving it relieves pain boosts metabolism enhances sports performance and promotes muscle gain among other features. A 1-oz. single serving has an MSRP of 2.95 while a 24-oz. bag retails for 53.95. For more information call (866) 598-5487 or visit Berkeley Life Heart Health Supplements CHICAGO IL--Berkeley Life Heart Health (by Lifes2Good) is the first supplement on retail shelves to deliver the benefit of nitric oxide (NO) production for cardiovascular health according to the company. It also is the only supplement to come with test strips which allow the user to assess his or her NO level. The Berkeley Life Heart Health supplement was formulated based on Nobel Prize-winning research that shows the pivotal role of NO in cardiovascular health. Produced naturally by the body NO promotes dilation of the arteries helping to control blood pressure and reduce the risk of blockages and clots. Scientific studies demonstrate that the key ingredients in Berkeley Life Heart Health stimulate NO production. Berkeley Life s signature NOx BP Complex combines the same bio-actives as those found in nitrate rich plants including leafy green vegetables. The formula includes beet root extract to aid nitrate level and pomegranate extract which is a powerful antioxidant. A 30-day supply (60 tablets) has an MSRP of 39.99 while a 90-day supply (180 tablets) retails for 109.99. For more information call (844) 512-0943 or visit Truly Supplements Collagen Probiotic Melatonin Biotin APPLETON WI--Golden Tree Brands LLC has launched the Truly line of chocolate supplements. Each 30 count has an MSRP of 12.99 and is available in Collagen Probiotic Melatonin and Biotin. For more information call (866) 82-truly or visit Hydro Flask Tumbler BEND OR--Backyard barbecues are always better with Hydro Flask by your side. The company s 22-oz. Tumbler lets you enjoy your Moscow Mules or hot tea with one hand so you can keep your other hand free for things like impromptu games of lawn darts mandatory grill mastering or spontaneous high fives. Hot or icy TempShield double wall insulation helps make sure your drink inside this tumbler cup stays at the perfect temperature. And since it s compatible with Hydro Flask s splash-proof lid you can show off your leisure game skills without worrying about spills. The company s Tumblers were designed with a narrow profile making them easier to hold and able to fit into most cup holders. The 22-oz. Tumbler comes with Hydro Flask s insulated press-in lid so you can take your beverage anywhere. This lid features the company s Honeycomb insulation for additional temperature control. It retails for 29.95. For more information call (888) 584-9376 or visit APRIL 2017 WWW.VITAMINRETAILER.COM Texas Knows Allergy Relief (for Adults) AUSTIN TX--Oak Hill Health Company s Texas Knows Allergy Relief (for Adults) is an exclusive homeopathic blend designed to combat the unpleasant symptoms of cedar fever in the winter oak in the spring months and mold throughout the summer as well as other common allergies. The company s line also includes allergy relief products for kids and pets. Each 2-oz. bottle retails for 24.99. For more information call (800) 396-2120 or visit VITAMIN RETAILER 53 NEWPRODUCTS Women s Multivitamin Plus Stress Support SANTA CRUZ CA--Get the support you need to handle the stress of a busy life with new Rainbow Light Vibrance Women s Multivitamin plus Stress Support. This advanced research-based formula is specifically formulated to support a woman s distinct health needs with a wide variety of vitamins and minerals plus targeted nutrients to ease daily stress levels. To promote bone health you get 100 mg of calcium 1 mg of boron and 1 000 IU of vitamin D. For support of estrogen metabolism the formula includes diindolylmethane (DIM) Comprehensive B-vitamin complex and magnesium to support a healthy stress response. And to ease digestive complaints and promote gut health the formula includes 75 million CFU of probiotics plus prebiotics and a full spectrum of plant-sourced digestive enzymes. A 120-capsule box retails for 57.99. For more information call (800) 635-1233 or visit Charcoal Mask OGDEN UT--White Egret Charcoal Mask is made with activated charcoal that is sourced from coconut husks nutshells and wood to exfoliate deep into the pores to clean out toxic buildup and clear away blackheads. Genuine willow herb and apricot seed extract provide greater relief from blemishes and reduce redness and discoloration to help the skin look smooth and radiant. It also includes more than 72 naturally occurring ionic sea minerals from Utah s ancient inland sea the Great Salt Lake. Finally it s combined with certified organic aloe vera to soothe and moisturize the skin and green tea extract to provide a natural antioxidant solution for the skin along with bentonite to help remove toxins and soften the skin for improved tone and glow. Charcoal Mask is non-GMO sulfate- and paraben free contains no artificial dyes or fragrances and is manufactured and packaged in the USA with worldwide ingredients. The 2-oz. container has an MSRP of 19.90. For more information call (800) 309-3277 or visit Passion 4 Life ENCINITAS CA--A delicious alternative for hard-to-swallow pills this liquid supplement by Health 4 Life contains 135 whole food-based high-grade ingredients including essential vitamins 74 trace minerals 19 powerful amino acids antioxidants and much more. According to the company it has a delicious taste no artificial sweeteners or colors. A 30-oz. bottle (a one-month supply) has an MSRP of 46.95. A portion of the proceeds from the sales of the product support the company s 501 (c) (3) non-profit organization Passion 4 K.I.D.S. (Kids In Desperate Situations). For more information call (877) 745-8482 or visit OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Essential Oils 101 Your Guide to Understanding and Using Essential Oils From clary sage and eucalyptus to lavender and ylang ylang essential oils are safe environmental alternatives to traditional medicine and home-care products. But where do you start Inside you ll find detailed profiles that include the source history properties and uses for 100 of the most common and affordable essential oils. Essential oil expert Kymberly Keniston-Pond covers how to choose pure high-quality oils demonstrates the proper way to blend and store them and provides suggestions for the simple tools you ll need for working with essential oils. This easy-to-use guide includes 100 amazing ways to use essential oils to improve health and appearance as well as protect and clean the home--all without the need for harsh chemicals. With Essential Oils 101 you ll find the right oil for any need and discover all the benefits a few drops of essential oil can bring. Author Kimberly Keniston-Pond CIR CFR CCMA Pages 272 Price 16.99 (paperback) Publisher Adams Media Contact Bethany Carland-Adams (508) 205-1607 The Toxin Solution How Hidden Poisons in the Air Water Food and Products We Use Are Destroying Our Health And What We Can Do To Fix It Eliminate avoidable toxins mitigate the effects of those we can t avoid and enjoy a longer life with this essential health guide from a pioneer in integrative medicine Dr. Joseph Pizzorno--the author teacher practitioner and founder of Bastyr University the country s first and largest fully accredited university of natural medicine. Pizzorno said he is convinced that lifelong good health rests on two key determinants exposure to toxins and the ability to process them. While lifestyle diet and genetics all play a major role in well being many symptoms of declining health and chronic disease are rooted in toxic overload--our exposure to a barrage of chemicals heavy metals radiation electromagnetic frequencies and pollution that are the byproducts of modern life. While the human body has an innate capacity to detoxify it cannot cope with the elevated levels of toxins it is exposed to today. Most alarmingly this toxic overload has helped transform once rare diseases into epidemics affecting people of all ages. In The Toxin Solution Pizzorno provides the proven detox and tailored methods he has developed to heal toxic overload and restore health in just eight weeks. With this essential guide readers will learn how to Avoid toxins in food and the products we use Mend the gut and prepare for detox Support the body in releasing the chemicals Repair some of the damage toxins have caused Fortunately our bodies have a tremendous capacity for healing and recovery. With The Toxin Solution readers will discover how releasing and avoiding toxins can help them to feel better today--and every day for the rest of their lives. Author Dr. Joseph Pizzorno Pages 288 Price 27.99 (hardcover) Publisher HarperOne Contact Nadea Mina (415) 477-4471 54 VITAMIN RETAILER WWW.VITAMINRETAILER.COM APRIL 2017 ADVERTISERINDEX ADVERTISER Alchem USA Inc. American Laboratories Inc. Bluebonnet Nutrition Corp. Continental Vitamin Company Genesis Today Herbatint Bioforce USA Horphag Research Trading Ltd. King Bio Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors North American Herb & Spice Now Foods Pharmachem Labs (Celedrin) Pharmachem Labs (Phase 2) Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Xlear Inc. Xlear Inc. PAGE 21 24 C4 7 29 9 41 25 11 13 15 17 19 33 35 37 C2 C3 39 23 26 5 1 3 27 PHONE (281) 208-7518 (402) 339-2494 (281) 240-3332 (800) 421-6175 (800) 916-6642 (800) 641-7555 (201) 459-0300 (800) 237-4100 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 243-5242 (888) 669-3663 (519) 467-2071 (519) 467-2071 (888) 453-5058 (800) 688-2276 (949) 855-2776 (877) 599-5327 (877) 599-5327 WEB alchem americanlaboratories bluebonnet cvc genesistoday herbatint horphag kingbio naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors nahs nowfoods pharmachem pharmachem reddremedies scandinavian wakunaga xlear xlear INDUSTRYEVENTS April 18-20 Ingredient Marketplace Orlando World Center Marriott Orlando FL September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 PRODUCTSPOTLIGHT (Continued from page 45) Multi for Women Multi for Women from MegaFood supports thyroid health metabolism hormone balance and healthy skin nails and hair. It contains 100 percent or more of all eight FoodState B vitamins including Methylated Folate and B12. Calcium and magnesium free it is suggested to take MegaFood Bone Health in addition. Multi for Women (MSRP 38.96 30 servings 74.96 60 servings) is formulated by integrative medical doctor and bestselling author on supplementation Tieraona Low Dog MD. This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Vibrance Men s Multivitamin Rainbow Light s (Sunrise FL) Vibrance Men s Multivitamin plus Energy & Vitality is an advanced research-based formula specifically formulated to support a man s distinct health needs with a wide variety of vitamins and minerals plus targeted nutrients to promote vitality and energy production. The formula contains a potent B-vitamin complex 1 000 IU of vitamin D selenium zinc as well as vitamins C D and E plus zinc. And to ease digestive complaints and promote nutrient absorption the formula includes 25 million CFU of probiotics plus prebiotics and plant-sourced digestive enzymes. In addition Men s Multivitamin plus Energy & Vitality (MSRP 54.99 120-capsule bottle) contains a blend of organic green tea hawthorn schizandra and resveratrol. For added nutrition the formula includes an organic antioxidant fruit and vegetable blend of wholesome foods such as spirulina acai lycium pomegranate blueberry broccoli kale and beets to help fill nutrient gaps in the diet. For more information call (800) 635-1233 or visit VITAMIN RETAILER 55 For more information call (800) 848-2542 or visit APRIL 2017 WWW.VITAMINRETAILER.COM Back Talk THIS MONTH Called The Natural Pharmacist Ross Pelton RPh PhD CCN was named one of the Top 50 Most Influential Pharmacists in the United States by American Druggist magazine for educational work in natural medicine. Currently he is Texas-based Essential Formulas director of science and research and was recently chosen to present his poster abstract A Glutathione Producing Strain of Probiotic Bacteria Lactobacillus fermentum ME-3 at the Probiotic Congress USA held in San Diego CA in October. Here he discusses the poster abstract and concerns about supplements and prescription drug interactions. WITH JANET POVEROMO min B6 which can also increase serotonin levels. St. John s wort is an herb that gets metabolized in a liver detoxification pathway that is also used by many prescription drugs. Hence there are more than 200 potential major drug interactions with St. John s wort. In general I advise caution. People should check with a qualified health care practitioner before mixing nutritional supplements with prescription drugs. Question What should retailers keep in mind when choosing probiotics for their stores and when speaking with customers about them Answer Two main topics are diversity and balance. People with a healthier microbiome have a wider diversity of types of bacteria in their GI (gastrointestinal) tract. In terms of commercial probiotic products multistrain probiotics will provide a greater range of benefits than single strain products. Balance refers to the relative number of bacteria present. There is a mistaken belief that higher and higher doses (CFUs) are better. I hear many people boast that their probiotic has 50 billion or 100 billion bacteria per dose. High doses can throw things out of balance. Too much of a good thing can have negative consequences. Even if it is a beneficial strain if taken in extremely high doses it can create an immune system alarm reaction. It is better to take products that contain lower doses with multiple strains. We are also learning that probiotic bacteria are important because of what they produce. Their metabolism produces what we refer to as postbiotic metabolites. Some probiotics are produced in a fermentation process that allows the probiotic bacteria to product these bioactive postbiotic metabolites. Thus when these probiotics are encapsulated they contain probiotic bacteria plus the all-important postbiotic metabolites. One other factor that is very important is the topic of prebiotics. Prebiotics refer to the indigestible carbohydrates that are the primary food for your probiotic bacteria. In addition to taking probiotics it is also critically important that people learn to feed their probiotics well. High-fiber multi-colored vegetables are the best type of foods to feed your probiotic bacteria and maintain a healthy microbiome. WWW.VITAMINRETAILER.COM APRIL 2017 Question You recently presented your poster abstract A Glutathione Producing Strain of Probiotic Bacteria Lactobacillus fermentum ME-3 at the Probiotic Congress USA held in San Diego CA. What is the significance of this strain Ross Pelton R.Ph. Ph.D. CCN Scientific Director Essential Formulas Incorporated Emails ross rpelton What concerns do you have regarding mixing supplements with prescription drugs Answer Lactobacillus fermentum ME-3 (referred to as ME-3) is a remarkable strain of probiotic bacteria that has been found to synthesize glutathione. Glutathione is made in every cell of the body and I refer to it as the body s greatest AID to good health. The A stands for antioxidant. Glutathione is the most prevalent and most important antioxidant in the body. The I stands for immune system. Glutathione is required to produce white blood cells which are an important part of our immune system. The D stands for detoxification. Glutathione is a key regulator of detoxification throughout the body. Generally glutathione is not effective when taken orally because it gets destroyed before it gets absorbed. In a human clinical trial individuals taking ME-3 experienced a 49 percent increase in the ratio of active or reduced glutathione to oxidized or used up glutathione. The ability to increase glutathione levels daily by taking products containing Lactobacillus fermentum ME-3 represents a huge breakthrough in health and medicine. Question Answer Most supplements are safe with most meds. However there are numerous areas of concern. For example people taking a blood thinner medication like warfarin need to be cautious about taking supplements that also have a blood thinning effect such as omega-3 fish oils vitamin E vitamin K and Ginkgo biloba. Coenzyme Q10 is very effective at lowering high blood pressure so people taking medications for hypertension need to be cautious if they begin taking CoQ10. People taking selective serotonin reuptake inhibitors (SSRIs) antidepressants need to use caution if when using supplements such as 5-HTP and vita56 VITAMIN RETAILER Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser