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Description: In This Issue: But Weight! There's More!, Vision Health, Science of Supplements, and Lutein & Zeaxanthin

Don t miss a single issue of VR in 2017...go online to renew your free subscription today May17 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS MAY17 VOLUME 24 NUMBER 5 36 40 50 53 Features 36 But Weight There s More Weight-management solutions for the natural health-conscious continue to expand in scope as they also become a bit more targeted. vitaminretailermagazine 40 Focusing on Eye Health Technology s impact on eye health is widening the market to include consumers of all ages. 53 Science of Supplements This special section of Vitamin Retailer comes in response to the industry s desire for more information about the products they sell and the science that backs product effectiveness. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Columns 4 26 32 44 Off the Cuff Expo West Wrap-up Retail Fundamentals Supplement Science 48 50 51 Health & Nutrition Natural Medicine Product Spotlight Departments 6 8 10 18 30 Hot Sellers Trending Now Industry News Association News Research Update 65 67 67 67 68 New Products Off the Press Advertiser Index Industry Events Back Talk Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 5 May 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 Go to xlear for info about this advertiser OFFTHECUFF The Unbearable Heaviness of Being Older Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP I n a recent New York Times Ask Well section the question was proposed Is it harder to lose weight when you re older What really I thought to myself when I read the headline. Unless you are extremely fortunate of course it is harder to lose weight when age creeps up Nevertheless I scanned the article to check my belief. Karen Weintraub its author confirmed Yes unfortunately. Although it is possible to lose weight at any age several factors make it harder to lose weight with age. She explained even those who remain active lose muscle mass every decade beginning in their 30s replacing it with fat--and muscles use up more calories than fat so less muscle means a slower metabolism and the need for fewer calories. In addition people may also pay in late-middle age for weight they gained and lost in earlier decades said Dr. Leslie Cho an interventional cardiologist at the Cleveland Clinic. Weight gain changes metabolism she noted. I thought so In this month s feature article on weight management But Weight There s More (page 36) by Lisa Schofield there are numerous ideas on how a natural product retailer can turn a customer who is in their store from an infrequent buyer of a weightloss product into a loyal follower with not only a weight-loss goal but also healthy lifestyle regimen. According to the article retailers do not necessarily work with cus- tomers who are obese--the common weight-conscious consumer is one who arrives in the store because he or she decided to slim down by dropping between 10 and 30 pounds or a couple of sizes. Schofield recommends that when a customer enters a store seeking weight-loss supplements retailers should take the time to assess why the individual has gained that weight. There are several common reasons why a healthy adult gains one or two sizes Stress and the excessive cortisol circulating chronically in the system Peri-menopause ( middle-age spread for women hormonally induced) Andropause ( middle-age spread for men also hormonally induced) The freshman 15 (college kids gaining weight due to bad eating habits) Certain medications Smoking cessation (tobacco stimulates faster metabolism without it metabolism slows). As for older folks the New York Time s article suggests that adding muscle through weight training can help speed up metabolism or at least compensate somewhat for its decline. But overall Cho concluded instead of obsessing about a number on a scale older people should focus on general fitness. It s not about losing weight she said it s about maintaining weight loss but also about healthy eating and lifestyle. Managing Editor Shari Barbanel ShariB Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Terry Lemerond Karen Morse Michael Murray ND Cheryl Myers Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 Go to scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. I think the Vital Proteins Collagen is so popular now because it is a very clean source of collagen and people are realizing how much it can help with hair skin nails and joints. --Tonya Brown manager Abundant Living Organic Foods NORTHEAST SOUTHEAST THAT NATURAL STORE Kane PA VITAMIN MINERAL SUPPLEMENT SuperFood by Dr. Schulze s SPECIALTY SUPPLEMENT Super 8 Hi-Potency Probiotic by Flora Udo s Choice HERBS BOTANICALS Intestinal Formula 1 by Dr. Schulze s FUNCTIONAL FOOD BEVERAGE Enlightened Synergy Organic Kombucha by GT s PERSONAL CARE Aloe-Oatmeal Bar by Rainbow Research HOT PRODUCT OF THE MONTH Organic Raw Unfiltered Apple Cider Vinegar with the Mother by Bragg GARNER S NATURAL LIFE Columbia SC VITAMIN MINERAL SUPPLEMENT MyKind Women s Once Daily Multi by Garden of Life SPECIALTY SUPPLEMENT CuraMed by Terry Naturally EuroPharma HERBS BOTANICALS Black Seed Oil by Amazing Herbs FUNCTIONAL FOOD BEVERAGE Hibiscus Ginger Tea by Bonita s PERSONAL CARE Charcoal Toothpaste by My Magic Mud HOT PRODUCT OF THE MONTH CBD Oil by Charlotte s Web MIDWEST CENTRAL ETERNA HEALTH FOOD STORE Mansfield TX VITAMIN MINERAL SUPPLEMENT Multi-Vitamin & Mineral by Life s Fortune SPECIALTY SUPPLEMENT SinuOrega by North American Herb & Spice HERBS BOTANICALS Turmeric by Solaray FUNCTIONAL FOOD BEVERAGE Entire Line by Hint PERSONAL CARE Junglemint All-Natural Deodorant by Jungleman Naturals HOT PRODUCT OF THE MONTH Rootology Breathe Free by Rootology Health ABUNDANT LIVING ORGANIC FOODS Cleveland TN VITAMIN MINERAL SUPPLEMENT MyKind Women s Once Daily Multi by Garden of Life SPECIALTY SUPPLEMENT Sovereign Silver by Natural Immunogenics Corporation HERBS BOTANICALS Guaranteed Potency Turmeric by Solaray FUNCTIONAL FOOD BEVERAGE Roasted Garlic Hummus by Roots PERSONAL CARE Thickening Shampoo by BR HOT PRODUCT OF THE MONTH Collagen Peptides by Vital Proteins NORTHWEST WEST VIG S DISCOUNT SUPPLEMENTS Lewiston ID VITAMIN MINERAL SUPPLEMENT Iodine by Terry Naturally EuroPharma SPECIALTY SUPPLEMENT CuraMed by Terry Naturally EuroPharma HERBS BOTANICALS Maca Capsules by LifeTime FUNCTIONAL FOOD BEVERAGE Kombucha by KeVita PERSONAL CARE Charcoal Toothpaste by My Magic Mud HOT PRODUCT OF THE MONTH Rootology Breathe Free by Rootology Health ELK GROVE VITAMINS Elk Grove CA VITAMIN MINERAL SUPPLEMENT MyKind Once Daily Multi (all) by Garden of Life SPECIALTY SUPPLEMENT CuraMed by Terry Naturally EuroPharma HERBS BOTANICALS Curamin Extra Strength by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Raw Protein & Greens by Garden of Life PERSONAL CARE Entire Line by Dead Sea Warehouse Inc. HOT PRODUCT OF THE MONTH Antioxidant Facial Oil by Mad Hippie Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 TRENDINGNOW FODMAP Friendly n a world where health consciousness has increased over the years there are diets catered to individuals depending on their specific goals whether it be weight loss muscle gain or simply a lifestyle change. According to Joanna Baker APD RN AN and executive FODMAP consultant with FODMAP Friendly in Australia FODMAPS (fermentable oligosaccharides disaccharides monosaccharaides and polyols) which are a group of short-chain carbohydrate or sugar molecules sometimes have difficulty being absorbed in the small intestine. This can result in a multitude of issues including bloating diarrhea and constipation. As a result those who encounter these issues are beginning to make the transition to a diet low in FODMAPs which shows positive signs not only due to the current market but supporting research as well. I BY NICHOLAS SARACENO An In-depth Look & Popularity On a more specific note these aforementioned symptoms can be experienced by those with irritable bowel syndrome (IBS)--therefore foods that contain high levels of FODMAPs are doing the damage. Foods that are high in FODMAPs span most food groups--fruits vegetables grains legumes etc.--with some examples being onions garlic dairy (lactose) wheat apples several stone fruits dates legume beans mushrooms cauliflower and cashews. This makes FODMAPs quite a complex thing to monitor said Lucy Thomson marketing manager with Fodmapped Foods LLC in California. Fodmapped Foods LLC also has its head office in Australia a spot where this regimen is believed to have gained momentum. However it is beginning to gain traction across the globe especially among those with the mentioned conditions. FODMAPs themselves are not a hugely popular topic but the low FODMAP diet has increased in popularity around the world in recent years. Developed here in Melbourne at a leading university the low FODMAP diet is fairly well known in Australia added Thomson. It is currently gaining momentum overseas 8 VITAMIN RETAILER particularly in the U.S. and U.K. where FODMAP-friendly food products are still very limited but demand is growing. Worldwide it is estimated 15 percent of the population (more than one in seven people) suffers from IBS and people requiring a diet low in FODMAPs is expected to be 15 times more common than gluten free. In some countries the prevalence is even higher ... through social media the voice of IBS sufferers is increasingly being heard by retailers who are realizing the size of this market. Consumers know they can find our products online but with IBS being incurable the low FODMAP diet is a long term modification diet and consumers want to be able to buy our products at the same time as the rest of their groceries in their local supermarket. Interestingly enough according to Tricia Ryan director of research and innovation at George Brown College in Canada one of several target groups of this diet includes older customers such as members of Generation X and Baby Boomers. Those who have been diagnosed with celiac disease also make up the demographic as this disease s average diagnosis age is 50. so treatment is based on managing symptoms to improve quality of life said Baker. The low FODMAP diet is scientifically proven to achieve this very effectively in around 75 percent of sufferers. With 10-20 percent of the population suffering with IBS there are a significant number of people in the population who stand to benefit from a low FODMAP diet. This will grow as both health care providers and the general public become more aware of the benefits of following a low FODMAP diet. This will be the largest sector within health food. Nonetheless this kind of diet is not as straightforward as it may appear. Rather there can be communication issues within the links of the supply chain. We are working tirelessly to make retail buyers aware of the prevalence of IBS and get our FODMAPPED range onto the shelves after all the demand is there and the audience is already engaged--they are ready and waiting for products like ours mentioned Thomson. However the complexity of the low FODMAP diet often makes it hard to communicate with buyers and decision makers and that does provide a challenge. Additionally it can be a confusing diet for consumers as it is hard to shop confidently she added. There are products marketing themselves as gut friendly that are not actually low FODMAP or low in FODMAPs but that are not independently tested by an accredited laboratory. We have overcome this by gaining accreditation by the FODMAP Friendly logo the only registered certification worldwide that certifies the FODMAP levels in packaged food and we re working hard to develop products that are 100 percent safe. Research When it comes to proper certification its importance cannot be stressed enough. As Thomson alluded to the FODMAP Friendly logo is vital proof that indicates that their research is worthwhile. In turn this provides consumers with the clear message that a State of the Market Being that some consumers will turn to low FODMAP products due to a disorder (such as IBS) this is a promising outlook for the market. There is currently no cure for IBS (Continued on page 42) WWW.VITAMINRETAILER.COM MAY 2017 Go to cvc for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Elwood Richard NOW Founder Dies at 85 n April 10 2017 Elwood Richard founder of NOW Foods (Illinois) passed away after a lengthy battle with cancer at the age of 85. Born September 17 1931 he will be remembered for his significant impact on the health food channel through the decades. Elwood Richard s introduction to natural foods began nearly 20 years before he founded NOW Foods in 1968 when his father Paul Richard bought Fearn Soya and developed the industry s first protein supplement product. In 1960 Elwood Richard with a bachelor of science degree in chemistry from Monmouth College (Monmouth IL) and graduate studies in physical chemistry and biochemistry at Indiana University stepped in to run Fearn after his father s death with input from his brothers Bill and Lou Richard. In 1962 he opened his first natural health food store the Health House and today the suburban Chicago retail chain renamed The Fruitful Yield operates 13 stores. In 1968 he founded NOW Foods. His brother Lou would later join the company full time and he and Elwood together worked to start the NNFA (NPA) Standards Committee. The NOW Foods founder led the company through decades of growth expanding product lines and manufacturing facilities yet never wavered from his original belief that good health should be available to everyone not just the affluent. He also ensured that the company s mission of empowering people to lead healthier lives would never be compromised by short-term profit demands. Through his legacy planning and gifting of shares to O We were saddened to learn family members NOW about the passing of NOW currently has about 40 Richard Foods founder Elwood Richard. family member owners and is He was a true pioneer in the well positioned for future dietary supplement industry generations. and a strong advocate for When Elwood Richard retired supplement consumers as CEO in 2005 succeeded by added Steve Mister president long-time NOW employee Al ELWOOD RICHARD and CEO of the Council for Powers he stayed very much Responsible Nutrition (CRN). involved in the business and His record of involvement in the the industry as NOW Board of Directors supplement industry is a long one and his Chair and a member of the NOW Advocacy Team the NOW Strategy Team passion for empowering people to lead healthier lives came across in every and the NOW Environmental Team. He conversation every communication and was also on the Managing Board of the to everyone who had the opportunity to Natural Health Research Institute an know and work with him. His legacy for organization he founded that is our industry will live on for many years. committed to informing consumers We send condolences to his family and to scientists the media policymakers and those who worked closely with him. legislators about scientific evidence on Elwood Richard was honored by the the usefulness and cost-effectiveness of industry he served for so many decades diet supplements and a healthy lifestyle with numerous awards including to improve health and wellness. induction into the New Hope Hall of His passion in defending consumer choice in the industry with logic and with Legends the Natural Products scientific knowledge he had as a physical Association (NPA) Lifetime Achievement Award the Nutrition Business Journal s chemist came through many many times said NOW CEO Jim Emme. One Lifetime Achievement Award the NNFA of the legacies he left is the Golden Rule Crusader Award and most recently the treating others as you want to be treated. American Herbal Products Association He lived that every day that I knew him. (AHPA) Visionary Award. El was a truly great man and a great He is survived by his wife Betty Richard entrepreneur. He was always passionate daughter Sharon (Richard) Wong sons about the health food industry and the Dan and David Richard five success of the NOW brand is a testimony grandchildren and one great-grandchild. to his vision leadership and dedication For those wishing to honor Elwood to our mission and our industry said Richard s memory support of the former NOW CEO Al Powers. He will organization so important to him the always be remembered for his love Natural Health Research Institute would generosity and kindness that touched the be appreciated. Donations can be made lives of everyone at NOW. He was the at heart and soul of NOW Foods. donate . Natural Grocers Rolls Out Kombucha Taps s innovations in the kombucha world expand aficionados of the fizzy drink are exploring new ways to customize their experience and Natural Grocers is at the forefront of this growing trend. The 90-plus grocery chain s Boulder CO customers are now able to visit the store to fill a 32- or 64-oz. growler jug with flavors such as Lavender Smokey Badger Flower Grow and Beet Ginger Mint. The taps were available for the first time at the grand opening of the A newly relocated Boulder store in March. Natural Grocers planned a launch party at the Longmont store location featuring free mocktail samples made with on tap kombucha free reusable bags for all customers who shop in the store and grand prize drawings for Natural Grocers blankets cutting boards and gift cards for 25 and 100. On tap flavors at the Longmont store include Gingergrass and Savory Peach. Both stores nutritional health coaches will host a mocktail class attendees will learn how to use kombucha to make creative mocktail drinks at home. For more information visit storelocation boulder or storelocation longmont . WWW.VITAMINRETAILER.COM MAY 2017 10 VITAMIN RETAILER Go to daiwa for info about this advertiser THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights June July August September October 5 3 17 ad closing 6 7 17 ad closing 7 3 17 ad closing 8 3 17 ad closing 7 3 17 ad closing Men s Health Vity Awards Issue Pain & Inflammation Product Sales Training for Retailers Probiotics 2017 Retailer of the Year Longevity & Aging Natural Products Expo East Issue 2017-2018 Buyer s Guide Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP INDUSTRYNEWS Albertsons Believed to Weigh Merger With Sprouts reported that Idahobased Albertsons Cos. the grocery-chain operator backed by Cerberus Capital Management has held preliminary talks to merge with Arizonabased Sprouts Farmers Market Inc. The recent discussions are at an early stage and may not lead to a deal said sources who asked not to be named. The talks have involved a plan to take organic grocer Sprouts private and add it to Albertsons portfolio which includes eponymous grocery stores and the Safeway store brand. Representatives for Cerberus and Sprouts did not respond to requests for comment. A representative for Albertsons declined to comment according to Grocery stores have been battered by food deflation over the last year forcing them to compete more aggressively over prices. The battle has weighed on Kroger Co. the largest U.S. grocery chain. The company posted negative same-store sales excluding fuel for the B first time in more than a decade in the fourth quarter. Conventional grocers including Albertsons Kroger and Wal-Mart Stores Inc. have expanded their offerings of organic food in response to changing consumer tastes in recent years. That has put pressure on natural grocers including Whole Foods Market Inc. to cut prices to better compete with the mainstream retailers. Sprouts could fetch about 26 a share in a deal Jefferies Group analyst Christopher Mandeville wrote in a note to clients in March which is an 18 percent premium to its last closing price. A sale may attract multiple suitors and lead to a competitive bidding process that could potentially push valuation higher he wrote. IRI and SPINS Announce Expanded Alliance to Activate Health and Wellness Success at Retail arket researchers IRI and SPINS announced they are joining forces to help retailers meet shoppers demands for health and wellness products and find new growth. Retailers are on the front line in meeting shoppers evolving needs for healthier options said Andrew Appel president and chief executive officer of IRI. So IRI and SPINS are teaming up to integrate the richness of SPINS natural and specialty product attributes with various on-demand data sources into the industry-leading IRI Liquid Data platform to help retailers get insights on sales drivers and pinpoint the behaviors of natural and organic shoppers. SPINS product attribution includes the product definition of the natural products industry known as the NPI. The IRI Liquid Data platform is the largest and most unique purchase media and causal big data platform of its kind and includes built-in visualization collaboration and authoring capabilities that can be further enriched with client data in a tailored private cloud deployment. M Retailers currently using the enhanced solution are finding significant value in the combination of several data sets that include SPINS attributes IRI Consumer and Shopper Insights Advantage solution NaturaLink segmentation and point-of-sale data all delivered on IRI s Liquid Data platform. Building upon the success of this enhanced solution IRI and SPINS are developing plans to expand this concept to platforms like gateways that enable supplier and retailer collaboration. SPINS is laser focused on retail excellence and we are pleased to expand our partnership with IRI in announcing this additional service in support of our mutual retailer partners said Tony Olson chief executive officer of SPINS. Our new solution provides retailers with that much-needed road map to meet their shoppers demands for natural and wellness products and activate accelerated growth. For more information visit or Go to naturalfactors MAY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 13 INDUSTRYNEWS MegaFood Adds Non-GMO Project Verified Seal to Probiotic Products egaFood (New Hampshire) became one of the first supplement brands to add the Non-GMO Project Verified seal to a probiotic product. MegaFood s probiotic line MegaFlora includes six customized formulas all containing the MegaFlora 14 strain blend with additional strains chosen for their clinically proven ability to offer tangible health benefits to the digestive system immune health and overall well-being. In addition to non-GMO (genetically modified organism) all MegaFlora products are also tested to be free of gluten dairy soy pesticides and herbicides. The Non-GMO Project Verified seal gives shoppers the assurance that a product has completed comprehensive third-party verification for compliance with the NonGMO Project Standard and is widely viewed as North America s most trusted third-party verification for non-GMO food and products. Through ongoing insight from dozens of industry experts the Non-GMO Project Standard is a consensus-based document M reflecting a dynamic range of perspectives in a world of shifting and quickly developed technologies the standard remains current and collaborative. While our MegaFlora line has always been non-GMO we knew the Non-GMO Project Verified seal is the gold standard in non-GMO labeling and it was important for us to provide our consumers with that trusted third-party assurance. However the very nature of probiotics made it challenging to achieve the Non-GMO Project Verified seal for our MegaFlora line. We were thrilled to be able to work directly with the NonGMO Project to evolve their standards to better fit the unique aspects of live cultures without changing either our formulas or the Project s stringent requirements for verification said Stacey Gillespie MegaFood s director of innovation. For more information visit This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Jana s Call to Overhaul Whole Foods Supply Chain Has Few Takers A ccording to a report by Reuters activist investor Jana Partners proposal that Whole Foods Market move grocery distribution inhouse to reduce its dependence on its biggest supplier United Natural Foods Inc. (UNFI) is easier said than done. The 18-year relationship between the two companies has meant their existing operations are deeply interwoven. Whole Foods unlike many of the retailers that have been chipping away at its dominance in the natural and organic category has focused on growing its retail footprint and leaned heavily on United Natural to supply frozen and dry goods. Jana disclosed on April 10 that it had raised its stake in the high-end grocer and called for changes in Whole Food s grocery procurement and distribution strategy which it called suboptimal and costdisadvantaged. However analysts and consultants threw cold water on the idea. I don t really give a tremendous amount of credence to (the proposal) Wolfe Research Analyst Scott Mushkin said. MAY 2017 WWW.VITAMINRETAILER.COM UNFI s shares dropped following Jana s proposal closing down 8 percent at 39.47 on April 10 while Whole Foods stock closed up nearly 10 percent at 34.17. UNFI s shares have recovered most of the losses since then closing at 41.80 on April 12 as it became clear that Whole Food benefits from the scale and pricing leverage that UNFI offers making it unlikely that the grocer would cut its dependence on the distributor. Analysts and industry sources said Jana s plan to get Whole Foods to rethink its distribution strategy could set the company up for failure because it lacks cost efficiencies and relationships with distributors that UNFI offers. I m not saying they can t squeeze some money here but to think that UNFI is somehow fleecing Whole Foods by hundreds of millions of dollars--it really doesn t make a lot of sense Mushkin said adding there was a cost-saving opportunity of just tens of millions of dollars. Whole Foods which operates about 456 stores sourced nearly a third of its supplies from UNFI last year. Go to naturalfactors VITAMIN RETAILER 15 Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VR s Upcoming Issue Highlights June ad closing 5 3 17 Men s Health Vity Awards Issue July ad closing 6 7 17 Pain & Inflammation Product Sales Training for Retailers Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP INDUSTRYNEWS Susan Jane Nicholson Natural Products Industry Veteran Dies at 60 usan Nicholson a natural products industry veteran died on January 27 2017. Born October 13 1956 in Glen Cove NY she was the youngest of six with three sisters and two brothers. Nicholson earned AS and BS teaching degrees and taught kindergarten before gravitating toward the natural products industry where she worked at natural foods stores Provisions and Earth s Bounty on Long Island New York before moving to Vermont where Nicholson managed Llama Toucan and Crow the natural food store serving Brattleboro VT. In 1998 she joined Jay Jacobowitz s company Retail Insights a natural products industry consultant based in Brattleboro and in 2002 helped integrate the Danny Wells Nutrition Newsletter which the company had acquired into its marketing services to independent natural products retailers. As director of research for what was to become the Natural Insights for Well Being Nutrition Newsletter Nicholson helped refine and enhance the format of presenting groundbreaking nutritional research monthly to the public through the independent natural products retail channel. A lover of words and of writing Nicholson developed the concept of The Language of Health. One day while Jacobowitz was writing the final copy of an Alzheimer s disease study for the newsletter the headline he had written was Don t Forget. From down the hall she came in and S SUSAN JANE NICHOLSON said that while the 24-hour news cycle depends on tragedy and catastrophe the company s nutrition newsletter was not that. It had to be the opposite of fear and tension so that readers--most of whom were seeking answers to serious health concerns--would feel better and more hopeful after reading what was written. Thus was born The Language of Health. Jacobowitz changed his headline to Remember and the newsletter reflects her language to this day. Nicholson was diagnosed with cancer in 2015 and fought for 20 months hoping the tumors would shrink to operable size. She was surrounded by friends family and husband Dan Dearth as she passed peacefully leaving a legacy of positive thought and the Language of Health. Correction The sports nutrition article titled Staying Fit Amidst the Trends in the April issue incorrectly listed Edward Cannan as the co-founder and CEO of Snow Monkey. Cannan is the co-founder and CEO of California-based Leap. Go to naturalfactors MAY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 17 ASSOCIATIONNEWS Non-Profits Sue Monsanto Over Roundup Labeling wo nonprofit organizations filed a lawsuit against Monsanto for misleading the public by labeling its popular weed killer Roundup as target[ing] an enzyme found in plants but not in people or pets. The lawsuit claims this statement is false deceptive and misleading because the enzyme targeted by glyphosate the active ingredient in Roundup is in fact found in people and pets. Beyond Pesticides and Organic Consumers Association (OCA) through their attorneys Richman Law Group filed jointly on behalf of the general public in Washington D.C. under the District of Columbia s Consumer Protection Procedures Act. The unequivocal nature of Monsanto s label claim on Roundup belies the complexity of human biology and the impact this highly toxic chemical has on the functioning of the human gut bacteria essential to our health said Jay Feldman executive director of T Beyond Pesticides. With this claim Monsanto is falsely telling the public that its product cannot hurt them he said. Corporations must be held to a high standard when it comes to the information they include on product labels especially when it comes to the issue of safety said Ronnie Cummins OCA s international director. For decades Monsanto has used false labeling claims to dupe consumers into believing that they can spray Roundup on their yards and in their gardens without risk to themselves their children or their pets. It s time for the courts to step in. Monsanto aggressively markets Roundup as safe for humans and animals despite newer studies indicating that glyphosate may be carcinogenic and affect human and animal cardiovascular endocrine nervous and reproductive systems. No reasonable consumer seeing these representations would expect that Roundup targets a bacterial enzyme that is found in humans and animals and that affects the health of their immune system. The plaintiffs claim that Monsanto benefited monetarily from this false advertising campaign as the company knew and intended that consumers would pay more for weed killer products claiming not to target people or pets furthering Monsanto s private interest of increasing sales of Roundup and decreasing the sales of competing weed killer products that are truthfully marketed. Accordingly Plaintiffs seek equitable relief on behalf of the general public with all profits earned by Monsanto for sales of Roundup in D.C. to be deposited into a charitable fund for the raising of consumer awareness of the effects of glyphosate. For more information visit or AHPA and LifeScienceRisk Develop Prop 65 Insurance Coverage for the Supplement Industry he American Herbal Products Association (AHPA) and LifeScienceRisk (LSR) recently announced California Proposition 65 (Prop 65) coverage for the herbal product and dietary supplement industries. The insurance product developed by AHPA and LSR offers tailored coverage by a separate insurance policy that can be bundled with other LSR insurance coverages. AHPA s comprehensive analytics on Prop 65 legal actions associated with herbal and dietary supplement products informs association members about recent trends and helps them maintain compliance. AHPA provided this data to LSR to help launch this innovative insurance coverage. The standalone Prop 65 coverage includes six chemical elements that may be found in dietary supplements and herbal products. LSR provides a fullservice platform for this inventive coverage which includes client specific service tailored coverage forms and collaborative risk assessment. The Prop 65 coverage was developed in collaboration with Lloyd s syndicates who represent AM Best Security of T A XV and is distributed through select retail and wholesale brokers who recognize their client s risk in this evolving space. AHPA members and the herbal and dietary supplement industries will benefit from this state-of-the-art insurance program and we appreciate LSR s work to develop and implement this program said AHPA President Michael McGuffin. This insurance is especially valuable considering the significant attention to Prop 65. However this insurance will never be a substitute for AHPA members ongoing commitment to quality. Today I am thrilled to introduce this essential coverage to the dietary supplement industry commented Mark Wood president of LifeScienceRisk. The team at LSR with the aid of the American Herbal Products Association and its President Michael McGuffin conducted extensive research to understand develop and create a specialty insurance solution to meet an expressed need for our clients in this space. LSR worked with Lloyd s to introduce this new coverage to the marketplace with choice of limits and deductibles that can fit almost any budget. LSR has the underwriting experience and the resources to work with innovative startup ventures to large sophisticated companies with global operations. For more information visit or https WWW.VITAMINRETAILER.COM MAY 2017 18 VITAMIN RETAILER UNPA Announces Return of Founding Member Twinlab as Executive Member he United Natural Products Alliance (UNPA) has announced the return of founding member Twinlab as an Executive Member of the organization. Twinlab Consolidated Holdings Inc. (TLCC) is the parent holding company of Twinlab Consolidation Corporation (TCC) an industryfocused health and wellness company committed to developing top brands. TLCC has a portfolio of products that are made in America using the finest ingredients from around the world. In addition to its namesake brand Twinlab established in 1968 TLCC through TCC and its subsidiaries also manufactures and sells other wellknown category leaders including the Metabolife line of diet and energy products the Twinlab Fuel line of sports nutrition products Alvita teas established in 1922 as a single-herb tea line Trigosamine joint support products and premium nutritional and anti-aging wellness supplements under the awardwinning Reserveage Nutrition family of brands. TCC also owns NutraScience Labs a contract manufacturer. TCC s manufacturing facility located in American Fork UT is an NSF GMP (good manufacturing practice)- and NSF GMP for Sportcertified facility. Nature s Herbs then a division of NaturPharma which was acquired by T Twinlab in 1989 was a founding member of the Utah Natural Products Alliance back in 1992 said Loren Israelsen UNPA president. Recently under the leadership of Twin s CEO Naomi Whittel the company expressed a strong desire to rejoin the ranks of UNPA and add its considerable influence to the growth and progress of the Utah supplement industry as well as the global natural products community. We are thrilled to have Naomi and her team back in the UNPA family. UNPA has been a great advocate for the industry for the last 25 years and the Twinlab family of brands is proud to once again be a part of this organization added Whittel. In rebuilding our company we went back to our roots to get inspired for our vision for the future and have come full circle from our Nature s Herb brand being one of the original founding members of UNPA to now Twinlab rejoining it today. For more information visit CRN Welcomes Seven New Members he Council for Responsible Nutrition (CRN) has announced the addition of seven new companies to the association s membership roster. These companies include Voting Members--Activ Nutritional LLC Ortho Molecular Products Inc. Personalized Nutrition LLC ( and Associate Members-- Kilpatrick Townsend & Stockton Micro Quality Labs Inc. Supplement Safety Solutions LLC and T Q Laboratories. For more information visit Go to naturalfactors MAY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 19 Don t miss a single issue of VR in 2017...go online to renew your free subscription today May17 ASSOCIATIONNEWS Data Shows Organic in Kitchens of 80 Percent of U.S. Households s former Georgia Governor Sonny Perdue began his confirmation process to become the next Secretary of Agriculture new Nielsen findings released by the Organic Trade Association (OTA) show things have changed in the kitchens of American households across the country from small towns to the big cities. Organic can now be found on the shelves of kitchen cupboards and in the refrigerators of 82.3 percent of American households including in the majority of households in rural states. In the first comprehensive look at organic purchases by households on a state-by-state level the nationally representative Nielsen study of 100 000 households conducted in 2015 and 2016 reported that more households than ever bought organic food on a regular basis throughout 2016. The national average climbed 3.4 percent from 2015 to 82.3 percent while in Georgia the number of households buying organic rose by a solid 4 percent to 81.5 percent. The state showing the biggest jump in households purchasing organic was North Dakota where 85.6 percent of households participating in the Nielsen study reported buying organic in 2016 up a robust 14.2 percent from 2015. These new findings show how important organic has become to millions and millions of American families everywhere--to more than 80 percent of our nation s 117 million households more than 80 percent of Georgia s 3.5 million households more than 85 percent of North Dakota s almost 300 000 households said Laura Batcha CEO and executive director of OTA. The organic community is looking forward to working with the new leadership at USDA (U.S. Department of Agriculture). We are eager to show how important adequate funding is to support a strong A organic program and to help organic to continue to become a part of healthy diets of households throughout our nation--including Mr. Perdue s home state and rural states from coast to coast. Organic provides a healthy choice for consumers everywhere and a profitable choice for farmers said Batcha. The industry relies on a few critical public institutions to support this burgeoning industry including the National Organic Program for global oversight and uniform standards and research investment targeted to organic production. Organic is fueled by consumers and it thrives when USDA recognizes the importance of organic to rural economies and to rural households. Organic food sales in the United States now total around 40 billion annually and account for around five percent of total food sales in this country. According to the Organic Trade Association s 2016 U.S. Organic Industry Survey total organic food sales in 2015 were 39.7 billion up 11 percent from the previous year. This spring OTA will be releasing its 2017 industry survey which will look at the U.S. organic market in 2016. The Nielsen data comes from 100 000 participating households in the 48 contiguous states that are geographically and demographically diverse to represent the national population. Participating households record with a home scanner all food purchases for in-home consumption from any retail outlet including organic items. Participants scan the Universal Product Codes (the bar codes that cashiers scan at the supermarket) to track their purchases. Nielsen has been tracking food purchases with its home scanner household panel since 2002. According to the most recent U.S. Census Bureau statistics For more information visit Go to naturalfactors 21 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 ASSOCIATIONNEWS GRMA Invites Participation in Development of ANSI-Approved GMP Standard for Supplements he Global Retailer and Manufacturer Alliance (GRMA) is growing as it continues developing an ANSIapproved consensus-based American National Standard for Good Manufacturing Practices (GMPs) in the dietary supplement industry. The organization which plans to publish the first ANSI-approved GMP standard for dietary supplements this spring is hiring an administrative manager and launching to encourage participation in the ANSI standards development process. We ve had tremendous participation from store brand retailers manufacturers trade associations and certification bodies said Casey Coy interim manager of the GRMA. Our new website will make it easier for individual stakeholders to participate in GRMA activities and the ANSI standard development process. The GRMA s new ANSI-approved standard for GMP audits will be unique-- including audit requirements audit processes and requirements for certification bodies. By combining T regulatory GMP requirements and various retailer requirements the standard will help ensure consistency and proper training of auditors reduce the number of audits and financial costs associated with multiple audits and strengthen safety quality and trust throughout the supply chain. Retailers manufacturers trade associations and certification bodies began working together as the GRMA in 2014--using the ANSI standard development process to develop a consensus-based American National Standard for GMPs in the dietary supplement industry. The GRMA is also developing ANSI standards to address other aspects of the supply chain including ingredients raw materials warehouse and distribution and packaging and labeling. Beyond dietary supplements the GRMA is working to develop additional standards for other product categories including cosmetics personal care products overthe-counter drugs and medical devices. All third-party certifiers will be able to certify to the new ANSI-approved standards. As part of the ANSI standard development process we now expect the GMP standard for dietary supplements to be published for public comment in spring 2017 Coy said. The GMP standards for cosmetics and personal care products over-the-counter drugs and medical devices are on track to be published later in 2017. The ANSI standard development process requires a consensus from a balanced group of stakeholders (including industry public health regulators and users) who participate in a joint committee process. This consensusbuilding process is designed for openness and transparency--requiring open discussion input from stakeholders (including a commenting and voting process) and an appeal process. Developing an ANSI standard is a rigorous process that generally takes from 18 to 36 months. For more information visit Go to reddremedies for info about this advertiser 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 Go to naturalfactors for info about this advertiser ASSOCIATIONNEWS AHPA Endorses Botanical Sciences and Native Plant Materials Research Restoration and Promotion Act he American Herbal Products Association (AHPA) has formally endorsed the Botanical Sciences and Native Plant Materials Research Restoration and Promotion Act (H.R. 1054) and will be advocating for the bill s passage in the U.S. Congress. This bipartisan legislation was introduced by Rep. Mike Quigley (D-IL) and Rep. Ileana Ros-Lehtinen (R-FL) and aims to increase the botanical science capacity of the federal government to protect native plants and plant ecosystems. The bill currently has 11 cosponsors in the U.S. House of Representatives and includes provisions that would Create a new program of botanical science research within the Department of the Interior (DOI) to help increase federal botanic expertise and allows DOI to hire new additional personnel. Create a student loan repayment program for botanical scientists to encourage more students to make the T decision to enter the field and to support them once they ve graduated. Declare a federal policy that the Departments of Interior Agriculture and Defense preference the use of locally adapted native plant materials in their land management activities. Require states to utilize native plant species where possible and practical. Establish a new program to support collaborative grants to prevent rare plant species from becoming endangered and to remediate already endangered populations. One of our nation s greatest assets is its biodiversity which is why we must support the health of these ecosystems as well as the dedicated scientists that have made our earth s preservation their life s work said Quigley. Botanical experts in the U.S. help to study effectively manage and guide the sustainable use of the nation s vast plant resources but the country is projected to lose a significant botanical expertise in the next decade as experienced scientists retire and are not replaced according to Rep. Quigley. This bill would enact meaningful steps to ensure the preservation conservation and restoration of the native botanical species that significantly contribute to a higher quality of life for countless Americans said Michael McGuffin AHPA s president. AHPA strongly supports this bill and will advocate to move it through the House and Senate. For more information visit CRN Responds to New Analysis of Physicians Health Study II Reminds Consumers to Manage Expectations for Role of Multivitamin n response to a new study Effect of Baseline Nutritional Status on Longterm Multivitamin Use and Cardiovascular Disease Risk A Secondary Analysis of the Physicians Health Study II Randomized Clinical Trial published online in JAMA Cardiology 1 Duffy MacKay ND senior vice president scientific and regulatory affairs for the Council for Responsible Nutrition (CRN) issued the following statement Science has already demonstrated the value of the multivitamin and so while we are disappointed to see the null results of this study by no means are we discouraged. The multivitamin serves many roles--from filling nutrient gaps to preventing neural tube birth defects--and is trusted as a go-to nutrition insurance policy by nearly a hundred million Americans each year. Only four years ago the Physicians Health Study II found the multivitamin may have potential benefit for the prevention of cancer in a well-nourished male population.2 The multivitamin can do a lot but we must remember that it cannot do everything and this well- I designed study which found no consistent impact of nutritional status on the effect of multivitamin use on cardiovascular disease risk reinforces this fact and reminds us to manage expectations for the role of multivitamins. At the same time it is important to keep in mind that the results of this study are not necessarily generalizable to the whole population. The study participants were male physicians who on average had a healthier diet than the general U.S. population which could be why the researchers did not find any additional benefit from a nutritional intervention. If the study looked at a different population--perhaps one that represented a wider range of America s dietary habits--we may have seen different results. All the more reason to continue building on research. The CRN Foundation is proud to have provided an unrestricted grant for this study and to be supporting research in order to advance nutrition science. We strongly encourage further research to determine additional value of the multivitamin and that of other individual nutrients. For consumers the key takeaway of this study is that the multivitamin is not a panacea but at the very least given the nutrient shortfalls in our population it can reliably fill nutrient gaps. We also recommend opening up a dialogue with a doctor or other health care practitioner about the use of a multivitamin or any dietary supplement. For more information visit References 1 Rautiainen S Gaziano JM Christen WG Bubes V Kotler G Glynn RJ et al. Baseline Nutritional Status and Long-term Multivitamin Use on Cardiovascular Disease Risk in the Physicians Health Study II - A Randomized Clinical Trial. JAMA Cardiology. 2017. 2 Gaziano JM Sesso HD Christen WG Bubes V Smith JP MacFadyen J et al. Multivitamins in the prevention of cancer in men the Physicians Health Study II randomized controlled trial. JAMA. 2012 308 1871-80. WWW.VITAMINRETAILER.COM MAY 2017 24 VITAMIN RETAILER Go to naturalfactors for info about this advertiser EXPOWESTWRAPUP Natural Products Expo West & Engredea Celebrates Largest Event Yet T he 37th annual Natural Products Expo West & Engredea the world s largest natural organic and healthy products event experienced another record-setting year playing host to more than 80 000 attendees including industry pioneers and a new generation of innovators shaping the future of healthy products. The show produced by New Hope Network was held March 9-13 2017 at the Anaheim Convention Center in California and brought together 3 100 exhibiting companies including more than 500 first-time exhibitors. Expo West was incredibly exciting over 77 000 in attendance and we experienced yet another successful Women In Naturals event which is always a highlight for our team said Twinlab Consolidated Holdings Inc. CEO Naomi Whittel. This Expo West marked my year anniversary as CEO and a lot has happened. I am very enthusiastic about the transformation that we are going through from improving fill rates to our go-to-market strategy and the revitalization of our precious Twinlab brand. We had a great time at Expo and always enjoy exploring the new innovative booths along with existing brands new developments added Mo Nordic Naturals vending machine answer questions win a prize 26 VITAMIN RETAILER Payette CEO of California-based Mother s Market & Kitchen. There are more unique beverages than we know what to do with--from turmeric to coconut based and of course more plant-based options which also includes the supplement category. It is also encouraging to see more products with a purpose supporting organizations in need and also the communities from which their raw materials are sourced. An Expo West veteran 2017 marked NOW s 31st consecutive year exhibiting at the show. This was NOW s 31st consecutive year exhibiting in Anaheim and we had four separate booths representing our NOW brand supplements sports nutrition personal care and natural foods said Dan Richard national sales manager. We always appreciate meeting with our loyal customers and finding new customers as well. Our international division was especially active supporting our focused efforts to grow our brand throughout the world. The show met our expectations and we look forward to 2018 when NOW will be celebrating our 50th anniversary. New Hope Network again expanded the event s footprint to encompass the entire Anaheim Convention Center campus expanding exhibits into the Anaheim Marriott Hotel for the first time. Producers look forward to hosting exhibits in the newly expanded North Hall at the 2018 event. Lee Golden owner of Wisconsinbased Golden Tree Brands Truly Supplements said this was the company s first time exhibiting at Expo West. It was extremely productive he said. We met many new ingredient suppliers distributors and customers (who want the products). The highlight was the networking ability. There were many reputable companies and products to meet personally. And while Expo West is always a good show for Herbalist & Alchemist CEO Beth Lambert noted that the company got a great response this year. We saw long time customers and met some new ones. Our in-booth book signings with David Winston RH(AHG) are always popular but this year with increased interest in adaptogens and given his expertise in them that was a main focus of many attendees. We expected and received a great response to the new additions to our adaptogens and digestive lines. WWW.VITAMINRETAILER.COM MAY 2017 Go to naturalfactors for info about this advertiser EXPOWESTWRAPUP Education The conference featured a robust education program including keynote presentations by Denise Morrison president and CEO of Campbell Soup Company and Doug Rauch founder and president of Daily Table and former president of Trader Joe s. This year Expo West & Engredea introduced the inaugural Climate Day event an initiative of leading organizations brands and retailers to raise their game in addressing climate change. Climate Day featured a keynote address by environmentalist and entrepreneur Paul Hawken author of seven books including four New York Times bestsellers. Next up for Natural Products Expo is the East Coast event at the Baltimore Convention Center September 13-16 2017. Natural Products Expo West 2018 is scheduled to take place March 8-12 at the Anaheim Convention Center. Visit for videos and other coverage of Natural Products Expo West. Mark J. Kaylor PhD CN discusses what to look for when choosing quality mushroom products at Mushroom Wisdom s annual Japanese breakfast. Jay Levy director of sales with Wakunaga of America Co. Ltd speaks at the Kyolic dinner party. Justin s new booth Avafina Organics booth 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 Go to cwhemp for info about this advertiser RESEARCHUPDATE Fruits and Vegetables Latest Superpower Lowering Blood Pressure ating potassium-rich foods like sweet potatoes avocados spinach beans bananas and even coffee-- could be key to lowering blood pressure according to Alicia McDonough PhD professor of cell and neurobiology at the Keck School of Medicine of the University of Southern California (USC). Decreasing sodium intake is a wellestablished way to lower blood pressure McDonough said but evidence suggests that increasing dietary potassium may have an equally important effect on hypertension. Hypertension is a global health issue that affects more than one billion people worldwide. The World Health Organization estimates that hypertension is responsible for at least 51 percent of deaths due to stroke and 45 percent of deaths due to heart disease. McDonough explored the link between blood pressure and dietary sodium potassium and the sodiumpotassium ratio in a review article published in the April 2017 issue of the American Journal of Physiology-- Endocrinology and Metabolism. The review looked at population interventional and molecular mechanism studies that investigated the effects of dietary sodium and potassium on hypertension. McDonough s review found several E population studies demonstrating that higher dietary potassium (estimated from urinary excretion or dietary recall) was associated with lower blood pressure regardless of sodium intake. Interventional studies with potassium supplementation also suggested that potassium provides a direct benefit. McDonough reviewed recent studies in rodent models from her own lab and others to illustrate the mechanisms for potassium benefit. These studies indicated that the body does a balancing act that uses sodium to maintain close control of potassium levels in the blood which is critical to normal heart nerve and muscle function. When dietary potassium is high kidneys excrete more salt and water which increases potassium excretion she said. Eating a high potassium diet is like taking a diuretic. Increasing dietary potassium will take a conscious effort however. McDonough explained that our early ancestors ate primitive diets that were high in fruits roots vegetables beans and grains (all higher in potassium) and very low in sodium. As a result humans evolved to crave sodium--but not potassium. Modern diets however have changed drastically since then processed food companies add salt to satisfy our cravings and processed foods are usually low in potassium. If you eat a typical Western diet McDonough explained your sodium intake is high and your potassium intake is low. This significantly increases your chances of developing high blood pressure. When dietary potassium is low the balancing act uses sodium retention to hold onto the limited potassium which is like eating a higher sodium diet she says. But how much dietary potassium should we consume A 2004 Institute of Medicine report recommends that adults consume at least 4.7 grams of potassium per day to lower blood pressure blunt the effects of dietary sodium and reduce the risks of kidney stones and bone loss McDonough said. For more information visit http Infant Vitamin B1 Deficiency Leads to Poor Motor Function and Balance new Tel Aviv University (TAU Israel) study published in Maternal and Child Nutrition found that infantile vitamin B1 (thiamine) deficiency severely affected the motor function of preschoolers who were fed faulty formula in the first year of their lives. The conclusions were based on a retrospective study of children who received Remedia an Israeli formula brand completely lacking in vitamin B1 in 2004. Professor Aviva Fattal-Valevski of TAU s Sackler School of Medicine and the director of the Pediatric Neurology Unit at Tel Aviv Sourasky Medical Center and her master s student Yael Harel conducted the study. Fattal-Valevski followed the development of 39 five- to six-year-old children who had been exposed to a thiamine- A deficient formula as infants. She compared their motor performance with 30 age-matched healthy children with unremarkable infant nutritional history. The participants motor function was evaluated with the Movement Assessment Battery for Children and the Zuk Assessment. Both tests revealed statistically significant differences between the exposed and unexposed groups for gross and fine motor development. The differences were especially noteworthy with regards to balance-control functioning and fine motor skills. Both assessments concurred on the high rate of children exhibiting motor function difficulties in comparison to the unexposed group. The body s capacity for storing vitamin B1 is limited explained FattalValevski. Unlike vitamin B12 vitamin B1 is only stored in the body for three weeks. It needs to be frequently replenished. It is critical to be aware of how important this vitamin is for child development. Even healthy babies might be at risk for B1 deficiency. If your infant is suffering from virus after virus you must intervene with extra vitamins. But it s a vicious cycle because one of the first symptoms of lack of B1 in the system is an absence of appetite. We ve proven that B1 deficiency in infancy has long-term implications on gross and fine motor function and balance skills in childhood said FattalValevski. Our study emphasizes the importance of proper infant feeding and regulatory control of breast milk substitutes. For more information visit WWW.VITAMINRETAILER.COM MAY 2017 30 VITAMIN RETAILER Go to healthplus for info about this advertiser RETAILFUNDAMENTALS By Terry Lemerond T he health of our environment is critical to the survival of not just our species but all life on Earth. Our recent advancements in chemistry have ushered in life-saving but also life-threatening compounds previously unknown to our planet. I ve witnessed a drastic increase in usage of antibiotics pesticides herbicides and household products like laundry detergents and all-purpose cleaners which has forced us to swim in a chemical soup that our bodies and environment are not accustomed to. This constant exposure to chemicals has led to devastating health consequences. In a study conducted by the Environmental Working Group (EWG) researchers found that umbilical cord blood from newborn babies contained on average 200 chemicals and pollutants. The majority of these chemicals are known to be cancer-causing elevate the risk of birth defects and damage the neurological system. Clearly our bodies have become the filter for the massive amount of toxins circulating in our environment. Fortunately we as health-conscious individuals and members of the natural health 32 VITAMIN RETAILER industry are often at the forefront of the ecofriendly movement. Even though we may not be able to completely eliminate toxins from our body and environment we can greatly reduce our exposure to and use of these types of products. We cannot live a healthy lifestyle without taking into account the health of the environment. Becoming more eco-friendly is a way for us to give back to our planet and create a healthier future for our children and grandchildren. Eco-friendly is not just a movement but a lifestyle. Many of us have applied an eco-conscious attitude within our households and a lot of these same principles can find a place within our health food stores. Brainstorm To start generating ideas on how to decrease your store s carbon footprint have a brainstorming session with your employees. Perhaps someone knows a lot about energy efficient lightbulbs or a green web hosting service or ideas that customers have shared with them. Identify your top 10 ideas and start to develop a plan to turn them into reality. These changes may take time and planning but this is where goal set- ting comes in handy. Business Cards Is it time to reprint your business cards Try using recycled 100 percent post-consumer waste paper that uses chlorine-free and vegetable-based ink. First impressions make a huge difference and handing your customers an environmentally conscious business card is a great place to start. Cleaning Supplies We know the importance of a clean and bright store but take a close look at the cleaning products you are using. Do any of them contain chemicals that are potentially harmful to the environment Are they packaged in recycled or recyclable containers Look for cleaners that have natural disinfecting agents such as limonene castile soap baking soda vinegar and others. There are also probiotic-based cleaners that can remain effective for several days after cleaning. What type of hand soap is in your bathrooms Does it contain triclosan Opt for an essential-oil based hand soap or find other great alternatives on the EWG s website ( Ditching Plastic Many of our customers WWW.VITAMINRETAILER.COM MAY 2017 Go to genesistoday for info about this advertiser RETAILFUNDAMENTALS have been avoiding plastic long before it became trendy. Reward your eco-conscious customers when they bring in their own reusable bag--either 1 off their purchase or donate 1 to an environmentally based cause. Partner with a local screen printing company and create a reusable bag with your logo to give to your customers. If you have the space try saving the cardboard boxes from any deliveries and let customers take their goods home in those if they don t have a bag. Additionally opt for companies that use the least amount of plastic packaging. Watch for new trends such as compostable and edible packaging. Composting If you offer food products in your store have a compost bin for any leftover food items. Partner with an organic farmer and see if they are interested in collecting your compost on a regular basis. When you re serving all organic food most farmers will be eager to take that valuable compost off your hands. Also using compostable trash bags is a great alternative to conventional bags. Keeping Good Company There are many companies in our industry who are dedicated to environmentally and ethically minded practices. Do your research. Find the companies that align with your passion for the environment. Ask them questions about their manufacturing packaging and sourcing practices. These will be key pieces to determining if their brand is right for your store. There are key words and phrases to look for when buying certain goods such as coffee--shadegrown fair-trade bird-friendly etc. Be knowledgeable of the products that can be environmentally harmful when sourced incorrectly. Buying in Bulk Having bulk food items is a great way to reduce packaging and ultimately your cost. Plus customers can purchase the volume of food they need which generally equates to a decrease in food waste. With the growing popularity of functional drinks like kombucha find a local brewer who can install an in-store tap system. Customers can bring their clean glass containers to refill and they re receiving a high-quality locally sourced product--it s a win-win Focus on Local We know that part of the eco-friendly movement is keeping money and resources in our communities. Instead of our dollars going to big corporations we want that money shared with our neighbors and local businesses. Is there an organic farmer in your area See if your store can become a drop-off point for a communitysupport agriculture (CSA) program. Many of the people who shop at CSAs would make great additions to your customer base. Plus if they re looking for ideas on what to make with their CSA produce have recipes avail34 VITAMIN RETAILER able with items they can purchase from your store. Paper Waste Many customers are optingout of receiving receipts or prefer to have them emailed. Find a POS (point of sale) system that gives people the option to go paperless--it can make a huge difference Are you still receiving huge product catalogs See if they have online versions to cut back on paper waste. Reward your eco-conscious customers when they bring in their own reusable bag--either 1 off their purchase or donate 1 to an environmentally based cause. Partner with a local screen printing company and create a reusable bag with your logo to give to your customers. Recycle If you have a little extra space in your store consider becoming a recycle center for your community. Many people are looking for a place to drop-off their old batteries light bulbs small electronics etc. Collect these items as a service to your customers. Bring your local recycling center into the discussion and see if they are open to arranging regular pickup at your store. Energy Efficiency We ve all heard the phrase energy efficient but what does that mean for your business There are simple steps we can take to reduce our energetic footprint. Arrange an in-store energy audit so a professional auditor can see where there are opportunities to save money--and our environment. An easy place to start is by purchasing energy efficient light bulbs like compact-fluorescent or LED. You may even qualify for a small business grant or loan to make some of these improvements. Going Green Incorporate greenery into your store. Not only are plants wonderful to look at but they also help improve air quality in your store. Popular air purifying plants include common ivy spider plant peace lily Dracaena ficus Boston fern and many oth- ers. Each plant helps to remove certain environmental pollutants so find plants that are suited for your store s needs. Start Small Determining a starting point can be one of the most difficult obstacles when implementing any type of change. I encourage you to start small and focus on creating a lasting change rather than trying too many things at once. Bottom Line We have a responsibility to ourselves our customers and our planet to do what is right for the environment. Each positive change we make has a ripple effect and can inspire others to start doing the same. Become an eco-friendly resource for your community and make it a priority to stay up-to-date on ways to keep making strides for the environment. Plus many of these ecofriendly tips can actually save you money in the long run. While many of us are eco-motivated simply to help the environment our businesses can benefit with long-term returns on ecocentric investments. We ve been taught to shut off lights when they re not in use--but ultimately we still have to keep the lights on in our businesses. VR Source Environmental Working Group analysis of tests of 10 umbilical cord blood samples conducted by AXYS Analytical Services (Sydney BC) and Flett Research Ltd. (Winnipeg MB). 2005. A highly regarded leader in the natural products industry Terry Lemerond is founder and president of EuroPharma Inc. He also founded Enzymatic Therapy Inc. and PhytoPharmica Inc. and is currently co-owner of the Terry Naturally Health Food Store in Green Bay WI which recently won its sixth consecutive consumer choice award as Best of the Bay. With more than 40 years in the natural products industry Lemerond has researched and developed more than 400 nutritional and botanical formulations that continue to be top-selling products in the market. Lemerond shares his wealth of experience and knowledge in health and nutrition through his educational programs including the Terry Talks Nutrition website newsletters podcasts webinars and personal speaking engagements. He is the author of two books Seven Keys to Vibrant Health and the recently updated Seven Keys to Unlimited Personal Achievement. WWW.VITAMINRETAILER.COM MAY 2017 Go to pharmachem for info about this advertiser Weight-management solutions for the natural health-conscious continue to expand in scope as they also become a bit more targeted. By Lisa Schofield hile some may argue that pounds and fat are all the same but in different bodies savvy retailers and the brand marketers that serve up solutions to them are beginning to understand that in reality that isn t the case. People gain weight and fat for different reasons. And for many it isn t just as simple as shutting one s pie hole. Retailers do not necessarily work with customers who are obese--the common weight-conscious consumer is one who arrives in a store because he or she decided to slim down by dropping between 10 and 30 pounds or a couple of sizes. These individuals create tremendous opportunities for retailers to create loyal customers who are not just going to buy a weight-loss supplement and scamper out the door. Along with the correct supplements he or she will want to likely buy the healthy and healthier foods and organic produce the retailer provides. Further if retailers simply sell a weight-loss supplement it W could be the wrong one for the customer and not be as effective and then he or she will become disillusioned and disheartened--and not only would you lose a customer this person will grouse to others that those supplements from that store didn t work When a customer enters a store seeking weight-loss supplements take the time to assess why the individual has gained that weight. Here are several common reasons why a healthy adult gains one or two sizes Stress and the excessive cortisol circulating chronically in the system Peri-menopause ( middle-age spread for women hormonally induced) Andropause ( middle-age spread for men also hormonally induced) The freshman 15 (college kids gaining weight due to bad eating habits) Certain medications Smoking cessation (tobacco stimulates faster metabolism without it metabolism slows). Most people do understand that eating a healthy nutritious diet smaller portions and exercise will make me lose weight. Many visit natural products retailers because they have indeed been trying that yet those pounds and fat are clinging onto them for dear life. Jennifer Weinhardt BS MS research and development specialist with Texasbased Bluebonnet Nutrition said that it s the modern fast-paced lifestyle that has become the norm which is driving increased weight gain. And this lifestyle is hallmarked by convenience. Convenience makes pre-prepared foods fast foods and take-out or eating snack foods instead of meals the norm. These types of foods are detrimental not only to the waistline but also to health. In fact poor diet along with obesity and physical inactivity are the leading contributors to health issues such as cancer diabetes and heart disease according to the Academy of Nutrition and Dietetics. Americans WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM 2017 36 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 today don t have time to prepare healthy meals between work soccer practice and family events. In addition individuals are not being conscious of how their daily habits compound and those 10 to 30 pounds creep up. Jeff Brucker vice president of marketing for Genesis Today in Texas said he believes that generally when people hit their late 30s and early 40s they will begin to experience more difficulty dropping weight. It is at this age range where our metabolism begins to slow down he pointed out. Without corresponding lifestyle changes this can lead to stubborn weight gain difficulty losing weight as consumers are coming to the realization that their metabolism is not as efficient as it was in their 20s and early 30s. David Foreman RPh known as The Herbal Pharmacist suggested to remind customers to do the math it takes 3 500 calories to make a pound. If the customer eats 100 calories more than she burns each day of the week she has 700 more calories each week and at the end of five weeks she will have gained one pound. If this keeps up she would have put on more than 10 pounds. Also he said remember that added sugars are in many foods and that one teaspoon of sugar packs 16 calories. He also said he believes that other factors enmesh themselves into excessive calorie consumption that exacerbates weight gain. The reasons include hormonal changes (estrogen progesterone testosterone) emotional issues addiction (to foods) and stress are also major contributors. Until we help people understand the underlying cause of their weight issues and deal directly with those root problems then this will continue to be a problem for your customer. Metabolism is the key activity impacted by any of the above issues or conditions. As Dr. James Chappell formulator for Coral LLC Nevada explained metabolism is the process that the body uses to convert what is ingested (food and beverages) into energy during this process calories in food and beverages are combined with oxygen to release the energy the body needs to function he said. During digestion food matter is mixed with acids and enzymes creating glucose from sugars and starches. Glucose released into the bloodstream will either be used for energy or stored as glucose or fat for later use. MAY 2017 WWW.VITAMINRETAILER.COM Even at rest the body needs energy for all its hidden functions such as breathing circulating blood adjusting hormone levels and growing and repairing cells Chappell noted. The number of calories the body uses for these basic functions is the basal metabolic rate (metabolism). Weinhardt emphasized that thermogenesis or fat burning helps an individual slim down via supporting a more robust metabolism. Thermogenesis is a process whereby the body generates heat through burning adenosine triphosphate an energy molecule from stored calories (glycogen and fat). The adipose tissue will corral and deconstruct its ATP stores for heat. The use of stored energy for heat burns calories increasing energy expenditure and thereby increasing the basal metabolic rate. It takes 3 500 calories to make a pound. If the customer eats 100 calories more than she burns each day of the week she has 700 more calories each week and at the end of five weeks she will have gained one pound. Additionally she explained the production of energy from fat requires that fatty acids be transported from the cytosol of the cell into the mitochondria for beta-oxidation the process of fatty acid breakdown or fat burning. Although fatty acids need to enter the mitochondria for beta-oxidation the fatty acids themselves are unable to penetrate the inner mitochondrial membrane. L-carnitine is essential in transporting long chain fatty acids across the mitochondrial membrane for subsequent fat breakdown and energy production she described. Inhibiting the enzyme lipoprotein lipase an enzyme that specifically breaks down fats from the diet is also effective Weinhardt added. Catabolized fat is stored in the adipose tissue. Here s the key this storage will either be used for energy or will cause weight and fat gain. Although the role of metabolism in weight fluctuations is well understood science is showing new roles of the physiological role of fat ( adipose tissue ) in the human body according to researcher and product formulator Vladimir Badmaev MD PhD. In addition to storing energy white adipose tissue (WAT) the predominant type of fat in the body has been found to have endocrine- and inflammation-modifying immune activities. The newly defined role of white adipose tissue stems from the discovery that it secretes hormone-like substances called adipokines (cytokines secreted by fat cells) leptin and adiponectin which regulate overall energy balance body metabolism body composition and weight he said. It is increasingly recognized now that white adipose tissue plays an active role in body composition in two ways its excess contributes to weight gain but it may activate another type of fat brown adipose tissue (BAT) which may help combat overweight status. The principal function of brown fat is to burn triglycerides releasing metabolic heat from adenosine triphosphate (ATP) the high-energy molecule Badmaev continued. BAT content decreases significantly as humans mature however as mentioned the white adipose tissue in adulthood can be induced into the highly metabolically active brown adipose variety-- beige adipose tissue--in a process of white fat browning. The browning of white adipose tissue can be induced by environmental conditions diet and dietary supplements. For example BAT has been found more prominent in the bodies of people who are often outdoors and exposed to cold weather and in people on calorie restriction diets. The healthy functioning of white and brown fat may deteriorate due to chronic inflammation a lesser known but nonetheless increasingly recognized causative factor in obesity. The inflammatory cells infiltrating adipose tissue a common finding in obese individuals produce pro-inflammatory cytokines including TNF-alpha (tumor necrosis factor alpha) and IL-6 (interleukin 6). Both cytokines are overproduced in adipose tissue and linked with insulin resistance and obesity. This pro-inflamVITAMIN RETAILER 37 matory mechanism is further enhanced by leptin which has opposite effects on inflammation and insulin resistance to adiponectin. The ratio of leptin to adiponectin increases in metabolic decline and obesity. Leptin up-regulates pro-inflammatory cytokines such as TNF-alpha and IL-6 while adiponectin has anti-inflammatory properties and down-regulates pro-inflammatory cytokines. These findings offer new hypothetical approach to combat obesity targeting adipose tissue for nutritional intervention Badmaev said. Even armed with this knowledge there are some people who just can t kick those pesky extra pounds to the curb. This frustration can also lead to extra stress and low mood. Post-menopausal women said Weinhardt seem to have a harder time dropping the last 10 to 15 pounds. Prior to menopause women may naturally store fat in hips and thighs but the drop in estrogen is linked to the body preferring to store the extra fat in the abdominal area. This is critical to address with your female customers in this life stage because abdominal fat has been associated with diabetes heart disease stroke and even some cancers. Studies also indicate that postmenopausal women burn less fat than their pre-menopausal counterparts. Ultimately their cells are storing more fat and not burning it off as well which is why they seem to have a harder time dropping the weight she explained. Men too--anyone over the age of 50 said Foreman and Dr. Cass Ingram Nutritional Physician North American Herb and Spice Illinois are more likely to have metabolic syndrome and insulin resistance. Said Foreman middle-aged people seem to have an issue due to lifestyle changes in diet alcohol and decreased activity levels. We consume too much sugar and starches which have now turned our bodies into fat factories. And as meals-to-your-door programs increase due to the ultimate in convenience for busy folks there is caution 38 VITAMIN RETAILER here too. Although their typical foods are much smaller in portion--a piece of lasagna is still a piece of lasagna. Further it may have preservatives ( antinutrients ) and other taste-enhancing chemicals. When consulting with your customer about weight loss and management remind them that nutrientdensity is a priority in foods. Snacking on organic nuts and enjoying a dessert pudding of silken tofu blended with avocado or fruits is preferable to a small brownie trucked in from a warehouse located hundreds of miles away. The good news is however there is a growing number of local companies taking this business model (meals to your door) using all-natural locally grown and made healthy food. If there is such a company in your area reach out to partner for cross-promotion opportunities. Brucker agreed noting that the most efficient way to reach these consumers is to create partnerships with the meal services. Outreach should educate consumers about synergistic supplements to the whole foods they are purchasing at the time they are receiving their weekly shipment. Educational and promotional materials in the delivery boxes along with a tailored email campaign to these consumers with promotional offers clearly highlighting specific products would create consumer affinity and purchase intent he said. Some Supplement Options A cross-promotion team that would also include local nutritionists fitness centers and trainers make for outstanding opportunities to attract new loyal customers who will likely want to add effective dietary supplements to their slimming-down program. Black Seed Oil combined with Black Seed Plus from North American Herb & Spice targets people with abdominal weight gain especially while supporting the body that is dealing with metabolic syndrome said Ingram. Black Seed Plus Oil is paired with red sour grape and brown cumin to help with healthy weight control. Also adding in raw yacon syrup Yac-O-Power aids a healthy weight loss--as much as 10 pounds in a two-month period. Chappell explained that he created Coral LLC s Cinnamon6 to normalize blood sugar levels and assist in calorie burning thereby supporting healthier more robust metabolism. As we burn calories more efficiently we can maintain a healthy body-fat ratio he stated. Cinnamon6 s role in healthy weight management is maintaining proper glucose levels. When these levels fluctuate high and low the metabolic caloric burn rate changes and is less effective. Barring any major health challenge or hormonal imbalance as we improve our metabolism we burn calories more efficiently he summarized. As we burn calories more efficiently we maintain proper BMI (body mass index) or ideal body weight or body fat ratio. Bluebonnet s Skinny Garcinia Vegetable Capsules features patented Super CitriMax that is standardized to 60 percent (750 mg) hydroxycitric acid (HCA). This combination formula also contains L-carnitine chromium choline inositol vitamin B6 methionine plus the important electrolytes magnesium and potassium. Weinhardt explained when combined with proper diet and exercise this non-stimulant formula may help support healthy weight management by Decreasing fatty acid synthesis while also burning fat and converting it to energy. HCA has been shown to inhibit ATP-citrate lyase which may curtail fatty acid synthesis from glucose therefore reducing cellular fat production. Helping insulin transport glucose into cells where it can be used for energy. Augmenting the action of insulin helps promote healthy glucose uptake by the cells in the body. If insulin is not as effective as normal glucose remains in the bloodstream and is eventually stored in adipose tissue adding to one s girth. Supporting healthy levels of serotonin in the brain that helps to curb appetite but also to promote a sense of well-being from daily emotional (Continued on page 47) WWW.VITAMINRETAILER.COM MAY 2017 Go to pharmachem for info about this advertiser on Focusing HEALTH EYE Technology s impact on eye health is widening the market to include consumers of all ages. By Karen Morse MPH ccording to the National Eye Institute (NEI) of the National Institutes of Health (NIH) the number of people affected by the most common eye diseases including age-related macular degeneration (AMD) cataracts diabetic retinopathy and glaucoma is expected to double between 2010 and 2050. The Centers for Disease Control and Prevention (CDC) s Vision Health Initiative (VHI) has partnered with others to create a network dedicated to help improve eye health reduce the incidence of vision loss and blindness and better the lives of people who currently suffer from vision loss. Along with the NEI the CDC VHI serves on the Healthy People 2020 Vision Work Group to make efforts towards eye health and vision a priority for Americans of all ages. As the Baby Boomer population ages the vision health category will continue to grow. This group of people with good purchasing power will seek out A nutritional supplements as a preventative measure against the development of cataracts and AMD and also as a means to avoid surgery said Bryan See regional product manager at ExcelVite Inc. a branded ingredient manufacturer headquartered in Perak Malaysia with offices in New Jersey. AMD is the most common cause of irreversible blindness in the industrialized world added Jennifer Weinhardt BS MS research and development specialist at Texas-based Bluebonnet Nutrition. AMD occurs in the light sensitive cells of the macula found in the middle of the retina and is manifested by a blurring of the central vision. 1.7 million Americans have AMD and approximately 100 000 are blind from the disease. According to Weinhardt one out of six people between the ages of 55 and 64 have some form of AMD and by the age of 75 an estimated one out of three people will be impacted. A 2003 study at Duke University found that half of Americans over the age of 65 would eventually develop either AMD cataracts diabetic retinopathy or glaucoma. Lifestyle factors including a healthy diet with plenty of fruits and vegetables are preventive measures that can be taken. Computer Visions Syndrome--A New Trend in the Market A newer trend affecting the vision health of adults and children alike is also on the rise. The market for a lifestyle eye health product has been created due to the near constant exposure to blue light we now have said Jennifer Cooper vice president of research and development and quality at Twinlab Consolidation Corporation in Florida. Devices such as tablets and phones transmit blue light which can be harmful to your eyes added Weinhardt. Its very short wavelength produces a higher amount of energy and studies suggest that over time exposure to the blue end of the light spectrum could cause serious long-term damage to your eyes. WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM 2017 40 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 Cooper shared statistics on blue light exposure children are exposed for six hours a day on average teens an average of nine hours per day and adults 10 hours daily. This constant exposure has caused computer visions syndrome (CVS) to become the No. 1 work related complaint she stated. The symptoms of CVS are most commonly eye fatigue headaches and trouble focusing due to the fatigue one is suffering from. That 3 p.m. issue many of us associate with blood sugar sleep etc. could instead be related to CVS. Sixty percent of Americans use digital devices more than five hours daily reported Ceci Snyder global vision product manager at Kemin Industries Inc. based in Iowa. So Kemin sees an opportunity to introduce the importance of eye health at a younger age. Globally it is estimated that roughly three billion people are heavy enough mobile device users to make blue light damage a concern for their lifestyle Cooper added. When compared with an estimated 178 million cases of AMD Cooper noted that this really changes the playing field with regard to the eye health market. Our lifestyle has created a situation where eye health has moved from a 55 and up age issue to an issue for everyone as the damage being done is cumulative and the end results of this cumulative damage are unknown. While awareness for the issues related to digital device exposure are increasing Cooper pointed out that the only products currently available to assist with reducing blue light are computer eyewear and apps. Google Trends shows that interest level in blue light glasses has been increasing significantly and steadily over the past five years while app purchases on the Google and Apple app stores show that [more than] 50 million blue light filtering apps have been downloaded. She believed CVS to be a major factor driving these purchases. Supplementing Vision Health Carotenoids Studies have found that a diet rich in carotenoids can be helpful in maintaining good eye health and preventing agerelated eye diseases. Carotenoids are found in green leafy vegetables as well as orange and red fruits and vegetables and are known for their MAY 2017 WWW.VITAMINRETAILER.COM antioxidant abilities. Lutein and zeaxanthin are two carotenoids with antioxidant properties that are found in the eye. The body doesn t produce these nutrients itself so it s necessary to consume them in food or supplement form. The two nutrients can help preserve eye health by filtering blue light before it can damage the macula. Zeaxanthin protects the eye by absorbing destructive blue light and reducing glare explained Weinhardt. Zeaxanthin protects cells and membranes via reducing harmful free radicals by donating electrons to reactive oxygen species (ROS) thus reducing oxidative stress within the body and more importantly in the eyes. This act will maintain the health and integrity of the eye for optimal visual health. According to Snyder vision health supplements containing lutein have been developed in virtually every imaginable form including tablets capsules soft gels gummies powdered drink mixes and ready-to-drink liquids. For consumers over the age of 60 easy-to-swallow soft gel capsules and drinks are becoming more popular. Many eye health nutrients are fat-soluble said Weinhardt so it is typically best to consume these nutrients in a soft gel or liquid whereby the nutrient is surrounded by a lipid (fat) matrix allowing for more efficient delivery into the small intestine and subsequent absorption into the body. Snyder reported that Kemin s FloraGLO is the lutein brand most clinically researched and most recommended by eye doctors. FloraGLO Lutein contains free lutein and free zeaxanthin the forms of lutein and zeaxanthin naturally found in most vegetables and fruits she stated. Our product does not contain lutein esters zeaxanthin esters or synthetic carotenoids. Doctor s Best a nutritional supplement company based in California uses Kemin s FloraGLO in their Lutein with FloraGLO soft gel formulation. The gluten-free soft gels are available in quantities of 60. Bluebonnet s best-selling vision health product Eye Antioxidant with Zeaxanthin contains amino acids vitamins minerals and herbal antioxidants for maintaining eye health including natural beta carotene vitamin C natural dalpha tocopherol lutein citrus bioflavonoids bilberry ginkgo alpha lipoic acid N-acetyl-L-cysteine taurine glutathione zinc chromium and selenium. The vegetarian capsules are available in quantities of 60 or 120. ExcelVite supplies a mixed-carotene complex to supplement manufacturers called EVTene. Derived from palm fruits EVTene has the highest level of alphacarotene on the market. Alphacarotenes important for healthy vision and the prevention of night blindness are pro-vitamin A and can be converted to vitamin A by the body as necessary once ingested. EVTene has been used in many vision health products including CarotenALL by Jarrow Formulas. Compared with other regular vision health products with only beta-carotene or lutein zeaxanthin CarotenALL contains a variety of important eye health carotenoids in significant levels--including alpha- and beta-carotene lutein zeaxanthin lycopene and astaxanthin said See. Reformulations and New Products Twinlab has recently upgraded their Ocuguard Plus line to include three new Blutein eye health products formulated with heavy users of digital devices in mind. Ocuguard Plus uses proven Age-Related Eye Disease Study (AREDS) formulation ingredients along with zeaxanthin bilberry extract and lutein from Lutemax 2020--derived from marigold extract and containing lutein as well as enhanced levels of both zeaxanthin isomers (RR-and RS [meso]-zeaxanthin). This is the first legacy product from the Twinlab VMS line to be newly launched in updated packaging with improvements to the formulation. In addition to using Lutemax 2020 and providing a vegetable-based capsule magnesium stearate has been removed excipients have been minimized and VITAMIN RETAILER 41 on Focusing HEALTH vitamin C levels have been adjusted to align with the latest scientific recommendations. Ocuguard plus is available in 60 120 and 144 count sizes. Three new products from Twinlab s Blutein line are slated to launch this May Ocuguard Blutein Protection includes Lutemax 2020 as well as blueberry extract and fucoxanthin for additional protection against oxidative stress. This formulation is designed to provide the most protection possible from heavy digital device usage explained Cooper. The capsules are available in quantities of 30. In addition to protecting eyes from blue light Cooper referenced a clinical study which found that Lutemax 2020 could also improve mental processing speed and visual reaction speed. Ocuguard Blutein Performance builds upon those findings and includes a unique formulation of caffeine as well as Twinlab s proprietary GG Brain Energy Blend. The capsules are available in quantities of 30. Ocuguard Blutein Chewables are ideal for children who are exposed to digital devices. Their exposure is more damaging as the young lens lack a yellow film that is developed later in life which helps filter away some of the blue light being emitted by cell phones tablets EYE laptops and TVs Cooper stated. These tablets with Lutemax 2020 provide macular carotenoids in a child-friendly chewable formulation. The tablets are available in quantities of 60. The Macular Carotenoid Trade Association In a December 2016 press release Kemin and OmniActive Health Technologies Ltd. shared plans to form a Lutein and Zeaxanthin Trade Organization. The mission of the organization now referred to as the Macular Carotenoid Trade Association is to further the understanding of the nutritional benefits of macular carotenoids. This spring we will be discussing the initial strategy with suppliers and asking them to join us in growing the awareness and use of macular carotenoids to promote health and nutrition said Snyder. We are anticipating an official launch this coming fall. Retailer Support When asked how manufacturers help retailers address the vision health needs of their customers Ramona Billingslea marketing manager at Betsy s Health Foods in Houston TX remarked on the great educational opportunities available. Also said Billingslea packaging is increasingly doing more to explain the benefits of products on the bottles themselves. One challenge for retailers noted by Billingslea is the lack of information about the overall support a person needs to address vision health. In addition to providing the benefits of a particular product supplying retailers with broader information about eye health could help them with product promo- tion. One tip for retailers from Cooper is making consumers aware that eye health is part of a lifestyle issue. Connect with them about CVS as it is very relatable she stated. Most of us who stare at computer screens way too often have had the feeling of fatigue and eye soreness or dry eyes with some consistency. She also remarked that talking about how digital devices such as mobile phones can be harmful to the yes alerts customers to the fact that eye health is an issue for consumers of all ages. We ve found in discussions that connecting blue light damage to eye fatigue and stress [symptoms of CVS] is a good way to make the issue relatable to people. Kemin s video at may be a helpful tool for retailers. The video appealing to a wide demographic explains how blue light enters the eye. Retailers can use the free video instore with a display or on their own websites suggested Snyder. VR Extra Extra Digital Eye Strain-- a Growing Concern. Visit to learn more i For More Information Bluebonnet Nutrition (281) 240-3332 ExcelVite Inc. (732) 906-1901 Kemin Industries Inc. (515) 559-5100 Twinlab Consolidation Corporation (800) 645-5626 TRENDINGNOW (Continued from page 8) manufacturer s items have met the appropriate criteria. Being a manufacturer of low FODMAP food products at Fodmapped all of our products are accredited with the FODMAP Friendly logo certification and have been independently tested in a NATA (National Association of Testing Authorities Australia) certified laboratory here in Melbourne mentioned Thomson. Consequently we are always keeping a finger on the pulse of new foods 42 VITAMIN RETAILER that have been tested and certified as low FODMAP by FODMAP Friendly (the only worldwide registered certification measuring the FODMAP levels in foods). We need to know we have the most accurate and up to date information on the FODMAP levels of foods so they we can keep our consumers informed and confident in our products. It is important to keep in mind that the concept of FODMAP is still continuing to develop--this not only offers a chance for new discoveries but for companies to verify that their items are properly prepared for consumption. The research in terms of the FODMAP content of foods is still expanding rapidly and in the past one to two years we are becoming increasingly aware of the effect processing of food can have on foods products in both raising or lowering the FODMAP content of the final product said Baker. This makes it even more important for the final product to be tested and certified for FODMAP content rather than just relying on the list of ingredients. VR WWW.VITAMINRETAILER.COM MAY 2017 Go to naxa for info about this advertiser SUPPLEMENTSCIENCE Lutein & Zeaxanthin Protection Against Blue Light Damage to Eyes By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences utein and zeaxanthin isomers (rrand rs (meso)-zeaxanthin) are known as the macular carotenoids and well known for the role they play in supporting eye health. These carotenoid antioxidants are found in high concentrations in the part of the retina where age-related macular degeneration strikes 1 and research suggests that lutein and zeaxanthin may have value in reducing the both the risk of macular degeneration2 and cataracts.3-5 The role that lutein and zeaxanthin isomers play in mitigating the effects of blue light on other types of common retinal damage that occurs every day is not as widely known but is critical. L lengths of visible light impinged upon the macula the blue wavelengths penetrate deeply into the eye and have the greatest potential to damage retinal tissue by inducing free radicals etc.6-9 It turns out that ongoing exposure to blue light (regardless of the source) is a major risk factor for various retinal pathologies.10-13 Some research has evaluated the blue-light hazards from many different light sources and reported that the exposure to some of them for even for less than a minute is hazardous to the retina.14 Furthermore blue light is relatively ubiquitous. Sources include sunlight digital devices (computers tablets smart phones etc.) and artificial light so it is hard to avoid.15-20 Blue Light Explained Blue light is the most energized component of visible light--and it surrounds us. Here s how it works. Upon passing through the lens of the human eye the visible wavelengths of light (e.g. UV blue) are focused upon the macular area of the retina. Of the wave44 VITAMIN RETAILER Blue Light Exposure and its Impact on Visual Function So how much blue light exposure does it take to result in eye damage and what is the extent of that damage Research indicates that headache eye fatigue and other indications of eye strain are associated with the daily use of video display terminals on computers and other electronic devices and are common with three or more hours day of exposure and such exposure is common. In fact 30 percent of adults spend more than half their waking hours (more than nine hours) using a digital device 50 percent of Americans use digital devices more than five hours a day and 70 percent use two or more digital devices at the same time.21 This exposure to blue light is exacerbated by the fact that blue LED lighting is poised to increase by 800 percent in the next few years 11 and 72.5 percent of adults are unaware of the potential dangers of blue light to eyes.22 But the dangers are real and prevalent. In one study23 of 477 office workers the following values of symptom prevalence were found in women and men respectively eye strain 50.7 percent and 32.6 percent disturbed visual acuity 38.3 percent and 21.2 percent mucosal dryness and eye burning 46.5 WWW.VITAMINRETAILER.COM MAY 2017 percent and 24.2 percent. Such visual health related symptoms in adults and children resulting from blue light digital exposure are now referred to as computer vision syndrome (CVS).24 Not only that but blue light exposure can also have negative effects on psychological stress and overall health as well as sleep quality. The Good News Lutein and Zeaxanthin Isomers Now that you ve heard the bad news about blue light and its damaging effects on the eyes it s time for the good news. In short supplementation with lutein and zeaxanthin isomers can provide substantial protection against blue light damage. In fact that is arguably the major role that these carotenoids naturally play in the human body. Of the more than 600 carotenoids found in nature only lutein and zeaxanthin isomers (RR-zeaxanthin and RS (meso)-zeaxanthin) are located in the eye--specifically the macula. These yellow carotenoids make up the macular pigment and the way in which they are deposited in the macula is highly specific lutein is preferentially deposited in the peripheral macula RR-zeaxanthin in the mid-peripheral macula and mesozeaxanthin at the center of the macula which is the region most susceptible to photo-oxidative damage. Because these carotenoids are yellow they selectively absorb high-energy blue light effectively protecting the retina from the region of the light spectrum that can cause tissue damage and limiting the ability of light to generate free-radical oxygen and inflammation. Essentially they act as primary filters of high-energy blue light. You might think of them as an internal pair of sunglasses for your eyes. It should also be noted that the average U.S. dietary intake of lutein daily is less than 2 mg and zeaxanthin is less than 0.5 mg. This is far below the 10-20 mg of lutein and 2-5 mg of zeaxanthin shown in research to be beneficial. Consequently supplementation is a viable approach to maintain optimal levels of all three macular carotenoids to support visual health. Now let s take a look at human supplementation research on these carotenoids. Macular pigment optical density and visual performance Association for the Research in Vision and Ophthalmology) and conducted at the University of Georgia showed a relationship of exposure to blue light from digital devices and visual performance. They found that supplementing with lutein and zeaxanthin isomers (as Lutemax 2020 from OmniActive Health Technologies) reduced headaches eye fatigue and eye strain A double-blind placebo controlled 12-month trial25-27 was conducted to assess the effects of lutein and zeaxanthin meso-zeaxanthin (in a 5 1 ratio L Z as Lutemax 2020) versus placebo on macular pigment optical density (MPOD a measure of the amount of the macular pigments lutein zeaxanthin deposited in the macula) visual performance total antioxidant potential and brain-derived neurotrophic factor (BDNF) in 60 subjects. Two levels of daily lutein supplementation were used 10 mg (2 mg Z) and 20 mg (4 mg Z). The results were that Both doses of significantly improved contrast sensitivity (CS) compared to baseline and compared to placebo at 12 months. Both doses of significantly improved glare performance (i.e. excessive brightness as might be caused by oncoming headlights at night) compared baseline and compared to placebo at six and 12 months. Both doses of significantly improved photo stress recovery (i.e. a clinical procedure measuring the amount of time required for the macula to return to its normal level of function after being exposed to a bright light source) compared to baseline and 20 mgL 4 mg Z improved photo stress recover compared to placebo at six and 12 months. Both doses of significantly improved MPOD compared baseline and 20 mgL 4 mg Z improved photo stress recover compared to placebo at six and 12 months. In addition lutein zeaxanthin improved levels of BDNF (a neurotrophin that is particularly active in hippocampus cortex and basal forebrain--areas that are involved in learning memory and higher cognitive processes). In this study 28 the accumulation of lutein in the retina (MPOD) was assessed and compared to serum BDNF. Results showed that BDNF in lutein-supplemented subjects was found to significantly increase over the six-month study period (p 0.0243) whereas the placebo group did not change (p 0.874). This indicates that favorable response to lutein supplementation in the retina (and presumably the brain) leads to proportional increases in systemic levels of BDNF. Because neuro-inflammation has been shown to reduce BDNF levels the antiinflammatory capability of lutein is a plausible mechanism for this effect. In addition lutein supplementation also enhanced antioxidant levels after six months compared to placebo. Psychological Stress and Overall Health The Nutritional Neuroscience Laboratory at the University of Georgia conduced a 12-week double-blind placebo-controlled trial29 in 28 healthy subjects to characterize the response dynamics in both blood and retina for three different daily levels of lutein and zeaxanthin meso-zeaxanthin (as Lutemax 2020) versus placebo. The VITAMIN RETAILER 45 Eye Strain Eye Fatigue and Headache A study presented at ARVO (The MAY 2017 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE three doses of lutein were 6 mg (1.5 mg Z) 10 mg (2 mg Z) and 20 mg (4 mg Z) versus placebo. Data regarding subjects psychological stress and overall health status were also obtained. The results were that macular pigment optical density (MPOD) increased significantly in each of the lutein supplementation groups compared to placebo which exhibited little to no change throughout the trial. MPOD increased more as the lutein zeaxanthin isomers dose increased with greatest increases seen in those taking 20 mg of lutein. The increases in MPOD were also seen more quickly at higher doses with significant increases occurring at 12 weeks for the 6 mg group (p 0.046) but at eight weeks for the 10 mg and 20 mg group (p 0.001). Another interesting finding was that those subjects with higher levels of MPOD tended to maintain a lower psychological stress profile (p 0.0087). After 12 weeks of lutein supplementation psychological stress levels were found to be reduced significantly. The placebo group did not change in this regard. Furthermore those with higher MPOD tended to have fewer health-related problems (e.g. were sick less often suffered less from allergies p 0.002). After 12 weeks of lutein supplementation each group exhibited a significant reduction in health-related problems (6 mg p 0.041 10 mg p 0.029 20 mg p 0.047). Based on the results of this study it appears that ingestion of the lutein supplements at all three levels tested produces significant response in the retina after only 12 weeks of supplementation. This is also the first study to show a relationship between lutein and psychological stress and overall health. light filtering lutein and zeaxanthin isomers can help. A two-part study36 was conducted to determine if increasing participants MPOD using lutein zeaxanthin isomers supplementation would affect sleep quality. The first part was a threemonth double-blind placebo-controlled trial with 45 healthy individuals. Those in the active supplement group ingested 20 mg lutein and 4 mg zeaxanthin isomers daily (as Lutemax 2020). Sleep quality was evaluated with the Pittsburgh Sleep Quality index (PSQI). Critical flicker fusion frequency (CFF) and contract sensitivity (CS) were also measured. Outdoor and indoor expoplementation with no changes in the placebo group. Conclusion Blue light from sunlight digital devices and artificial light represent a heretofore unknown but serious risk for promoting damage to retinal tissue which in turn may increase the risk of macular degeneration cataracts eye strain eye fatigue headache visual impairment psychological stress and poor sleep quality. However clinical research has shown that daily supplementation with lutein (10-20 mg) and zeaxanthin isomers (2-4 mg) can mitigate these risks and support eye health even after they have manifested. VR References 1 Bone RA. Landrum JT. Distribution of macular pigment components zeaxanthin and lutein in human retina. Methods Enzymol 1992 213 360 6. 2 Age-Related Eye Disease Study 2 Research Group. Lutein zeaxanthin and omega-3 fatty acids for agerelated macular degeneration the Age-Related Eye Disease Study 2 (AREDS2) randomized clinical trial. JAMA. 2013 May 15 309(19) 2005-15. 3 Lyle BJ Mares-Perlman JA Klein BE Klein R Greger JL. Antioxidant intake and risk of incident agerelated nuclear cataracts in the Beaver Dam Eye Study. Am J Epidemiol. 1999 May 1 149(9) 801-9. 4 Brown L Rimm EB Seddon JM Giovannucci EL Chasan-Taber L Spiegelman D Willett WC Hankinson SE. A prospective study of carotenoid intake and risk of cataract extraction in U.S. men. Am J Clin Nutr. 1999 Oct 70(4) 517-24. 5 Chasan-Taber L Willett WC Seddon JM Stampfer MJ Rosner B Colditz GA Speizer FE Hankinson SE. A prospective study of carotenoid and vitamin A intakes and risk of cataract extraction in US women. Am J Clin Nutr. 1999 Oct 70(4) 509-16. 6 Tosini G Ferguson I Tsubota K. Effects of blue light on the circadian system and eye physiology. Mol Vis. 2016 Jan 24 22 61-72. 7 Wu J Seregard S Algvere PV. Photochemical damage of the retina. Surv Ophthalmol. 2006 SepOct 51(5) 461-81. 8 Algvere PV Marshall J Seregard S. Age-related maculopathy and the impact of blue light hazard. Acta Ophthalmol Scand. 2006 Feb 84(1) 4-15. 9 Scientific Committee on Emerging and Newly Identified Health Risks (SCENIHR). 2012. Health Effects of Artificial Light. Accessed from http health scientific_committees eme rging docs scenihr_o_035.pdf. 10 Cruickshanks KJ Klein R Klein BEK. Sunlight and age-related macular degeneration--the Beaver Dam Eye Study. Arch Ophthalmol. 1993 111 514 8. 11 Klein R Klein BEK Jensen SC Cruickshanks KJ. The relationship of ocular factors to the incidence and progression of age-related maculopathy. Arch Ophthalmol. 1998 116 506 13. 12 Algvere PV Marshall J Seregard S. Age-related maculopathy and the impact of blue light hazard. Acta Ophthalmol Scand. 2006 84 4 15. 13 Taylor HR Mu oz B West S Bressler NM Bressler SB Rosenthal FS. Visible light and risk of agerelated macular degeneration. Trans Am Ophthalmol Soc. 1990 88 163 73. 14 Okuno T Saito H Ojima J. Evaluation of bluelight hazards from various light sources. Dev WWW.VITAMINRETAILER.COM MAY 2017 Sleep Quality So what s the connection between blue light lutein zeaxanthin and sleep It s related to melatonin a hormone secreted by the pineal gland 30 whose primary role is regulation of the body s circadian rhythm and sleep patterns.31 32 The way it works is that light including blue light inhibits melatonin secretion and darkness stimulates secretion.33 34 Therefore too much light exposure particularly at night can inhibit melatonin secretion and interfere with sleep. Research has shown that at night even blue light from smart phones can negatively impact sleep.35 That s where blue46 VITAMIN RETAILER sure to light (UV) and electronic devices before and after supplementation were recorded. Results were that the experimental group exhibited significant improvement in overall sleep quality (p 0.0063) and MPOD (p 0.001) as well as CS and CFF at three months. There were no changes in the placebo group. This trial found that increasing MPOD via lutein zeaxanthin isomers supplementation might serve to absorb more blue light from sources (such as computer screens tablets or smartphones) that can be used during nighttime hours and would otherwise provide a circadian signal to stay awake. The second part was also a sixmonth double-blind placebo-controlled trial in which 34 healthy individuals participated. The same supplementation regimen and assessment methods were used as with the threemonth study. Results were that at six months MPOD CFF CS sleep quality improved with lutein zeaxanthin sup- Ophthalmol. 2002 35 104 12. 15 Nakashima Y Ohta S1 Wolf AM2. Blue lightinduced oxidative stress in live skin. Free Radic Biol Med. 2017 Mar 15. pii S0891-5849(17)30134-X. 16 Tosini G Ferguson I Tsubota K. Effects of blue light on the circadian system and eye physiology. Mol Vis. 2016 Jan 24 22 61-72. 17 The Vision Council. Eyes Overexposed The Digital Device Dilemma. 2016 Digital Eye Strain Report. 18 The Vision Council. Hindsight is 20 20 20 Protect your eyes from digital devices. 2015 Digital Eye Strain Report. 19 Smick K et al. Blue Light Hazard New Knowledge New Approaches to Maintaining Ocular Health. Report of a Roundtable March 16 2013 New York NY USA. Essilor of America. 20 Kuse Y Ogawa K Tsruma K Shimazawa M Hara H. Damage of photoreceptor-derived cells in culture induced by light emitting diode-derived blue light. Sci Rep. 2014 Jun 9 4 5223. 21 Richer S. Lutein and zeaxanthin protect against bad blue light. Eye Health Insider. December 2016 4. 22 The Vision Council. Hindsight is 20 20 20 Protect your eyes from digital devices. 2015 Digital Eye Strain Report. 23 Kowalska M Zejda JE Bugajska J Braczkowska B Brozek G Maliska M. [Eye symptoms in office employees working at computer stations]. [Article in Polish] Med Pr. 2011 62(1) 1-8. 24 Akinbinu TR Mashalla YJ. Impact of computer technology on health Computer Vision Syndrome (CVS). Medical Practice and Review. 2014 5(3) 20-30. 25 Stringham JM O Brien KJ Stringham NT. Macular carotenoid supplementation improves disability glare performance and dynamics of photostress recovery. Eye Vis (Lond). 2016 Nov 11 3 30.. 26 Stringham NT Holmes PV Stringham JM. Supplementation with macular carotenoids reduces psychological stress serum cortisol and sub-optimal symptoms of physical and emotional health in young adults. Nutr Neurosci. 2017 Feb 15 1-11. 27 Contrast sensitivity Accepted (IOVS) in press 28 Stringham NT et al. Macular Carotenoid Supplementation Increases Serum BDNF in Healthy Young Adults. EB Abstract 2016. 29 Stringham J. Effects of three levels of lutein supplementation on macular pigment optical density psychological stress levels and overall health. Nutritional Neuroscience Laboratory University of Georgia. Unpublished. 2016 17 pgs. 30 Nurnberger JI Jr Adkins S Lahiri DK et al. Melatonin suppression by light in euthymic bipolar and unipolar patients. Arch Gen Psychiatr 2000 57 572-9. 31 Brzezinski A. Melatonin in humans. N Engl J Med 1997 336 186-95. 32 Lissoni P Barni S Meregalli S et al. Modulation of cancer endocrine therapy by melatonin a phase II study of tamoxifen plus melatonin in metastatic breast cancer patients progressing under tamoxifen alone. Br J Cancer 1995 71 854-6. 33 Brzezinski A. Melatonin in humans. N Engl J Med 1997 336 186-95. 34 Daneault V Dumont M Mass Vandewalle G Carrier J. Light-sensitive brain pathways and aging. J Physiol Anthropol. 2016 Mar 15 35 9. 35 Yoshimura M Kitazawa M Maeda Y Mimura M Tsubota K Kishimoto T. Smartphone viewing distance and sleep an experimental study utilizing motion capture technology. Nat Sci Sleep. 2017 Mar 8 9 5965. 36 Stringham JM et al. Short-term macular carotenois supplementation improves overall sleep quality. ARVO 2016 Annual Meeting Abstracts. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno (Continued from page 38) physical and environmental stressors. Bluebonnet rounds out its weightmanagement supplement category with thermogenic Standardized Cayenne Pepper Fruit Extract Vegetable Capsules and Standardized EGCG Green Tea Leaf Extract Vegetable Capsules. They may increase energy expenditure by stimulating thermogenesis and counteracting the decrease in metabolic rate that occurs during weight loss. The company also offers L-carnitine (500 mg) an amino acid that produces energy from fat and conjugated linoleic acid (CLA). When combined with a balanced diet and exercise Clarinol CLA has been shown in cliniMAY 2017 WWW.VITAMINRETAILER.COM cal research within eight to 12 weeks to help reduce body fat build lean muscle and improve overall body shape Weinhardt noted. Genesis Today s weight management products said Brucker address one or more of the following pathways appetite control blood sugar management energy and metabolism and mood support. Sustained weight management should be addressed from a holistic 360 approach. Its Nature Trim 5 is a multidimensional formulation that targets each of these aspects (appetite control blood sugar energy metabolism and mood support). The company s Garcinia Cambogia formula combines black pepper and chromium to enhance metabolic function. Genesis Today recently debuted a new product to its weight-management portfolio called FitTrim which features CardiaSlim. CardiaSlim is a unique plant-derived ingredient that has been shown in double-blind placebo-controlled clinical studies to support healthy triglyceride levels and promotes weight loss without the use of any harsh stimulants Brucker explained. No matter what supplements your customer who is actively losing weight uses the dreaded plateau often interrupts and this period when the body is basically taking a rest is natural but not welcomed because it is not well understood by consumers and it often causes the person to give up. Here patience is definitely the virtue and the long-range health and well-being benefits are the rewards. VR Extra Extra Visit to read tips on weight loss to offer customers. i For More Information Bluebonnet Nutrition (281) 240-3332 Coral LLC (800) 882-9577 Genesis Today (512) 689-1547 North American Herb and Spice (800) 243-4780 VITAMIN RETAILER 47 HEALTHANDNUTRITION By Cheryl Myers es I led with unicorns--because they are lovely and we all wish they were real but they are not. The same thing is true about magic weightloss products. There is no fast and easy way to lose weight. We all wish there was a pill that made our pounds disappear but in truth weight loss is much more difficult and complicated. Here are the depressing statistics. Among Americans 20 years of age and older More than two thirds (68.8 percent) of adults are considered to be overweight or obese. More than one third (35.7 percent) of adults are considered to be obese. More than one in 20 (6.3 percent) have extreme obesity. Almost three in four men (74 percent) are considered to be overweight or obese. About 8 percent of women are considered to have extreme obesity. Generally speaking overweight is a Y body-mass index (BMI) of 25 to 30 and obesity is a BMI over 30. Extreme obesity is a BMI of 40 and over. The Stone Age Meets the Space Age However there is another factor we need to consider too we are designed to hate being hungry and our bodies do not like to lose weight. The degree of these two statements vary amongst individuals but in essence they are universally true. We are Stone Age bodies living in a modern world. Mother Nature protected us by giving us strong impulses conservationbased metabolisms and intense motivations to acquire and consume food. Unfortunately now we have to fight against these very gifts that once ensured our survival. Now the impulse to eat all we can while the food is plentiful and pack on as much fat as possible is not a way to survive the harsh lean winters of the past but a recipe for type two diabetes. Therefore for meaningful changes in body composition there is no simple one shot solution. Diet and food choices are extremely important but there is disWWW.VITAMINRETAILER.COM MAY 2017 Frankenfoods Are Not Helping The bigger question (no pun intended ) is why are two thirds of adult Americans struggling with their weight Many point to the adulteration of our food supply and exposure to thousands of chemicals that didn t exist in the history of the planet until the last few decades. Others point to the decline in outdoor active jobs as more people sit at desks and in cars. We also have to consider the explosion of sugar consumption which has jumped from an average of 30 pounds a year in the 19th century to more than 200 pounds today taking it from the category of occasional delight to deadly toxin. Americans also eat a lot of carbohydrates beyond sugar--200 pounds annually of flour and cereal products which is up from 138 pounds annually in the 1970s. 48 VITAMIN RETAILER agreement on the best for ongoing weight maintenance. Is it vegetarianism Paleo Ketogenic Calorie counting High fat Low fat I have seen weight loss success with all of these types of diets though I think eating more protein and plants and far less carbohydrates is very healthy in the long term for most people. Likewise activity is important. Did you know that muscle at rest burns more calories than fat at rest If you looked at two 150 pound identical twins one mostly muscle and the other mostly fat the twin with muscle would be able to eat a great deal more food without gaining weight than the twin without muscle. There is also a role to be played by dietary supplements. While no supplement will compensate for complete inactivity and a processed food diet there are many that are clinically validated to provide benefits for people making an effort to lose weight. I can t list them all without writing a book but here are some that are quite interesting and useful. There is more than one form of iodine on the market but most are single or combinations of potassium iodide sodium iodide and molecular iodine. I like the combinations as it provides more varieties of this essential nutrient to the body. A good dosage is 3 to 6.25 mg daily though some doctors recommend up to 12.5 mg or more in some situations. While no supplement will compensate for complete inactivity and a processed food diet there are many that are clinically validated to provide benefits for people making an effort to lose weight. Trick Your Stomach Into Believing That You Are Eating More As the walls of the stomach are stimulated by the presence of food signals are sent to the brain that we have eaten to the point of fullness. There is always a delay in this signal. In some people the signal is sent rapidly in mid-meal and they feel full and stop eating. In other people especially those that struggle with their weight the signal is quite delayed. That is the reason you often feel fuller a half hour after you finish eating dinner than at the end of dinner itself. If you pause occasionally while you eat set your fork down between bites and slow down you will reach satiety with less risk of overeating. Another way to address overeating is to start before the meal by taking a supplement designed to trigger fullness signals in the stomach. Fiber is an excellent choice because it is a super sponge that absorbs more than its weight in water. One type of fiber that has been clinically studied to aid in a weight-loss program is called chitosan. Chitosan usually comes from shrimp and crab shells but a newer source in Europe utilizes a vegetarian chitosan derived from plants in the fungi family which includes mushrooms and edible fungi. In a published human study 64 people were given the plant fiber complex prior to meals and the rest were given placebos. There was no restriction on diet and exercise. At the end of 90 days the placebo group gained a little weight about a half pound. The treatment group lost about seven pounds. This is encouraging because people ate their normal diets without restriction. There were also improvements in BMI visceral fat and abdominal hip and waist circumference. Researchers know that one mechanism of action is mechanical. The swelling fiber in the stomach prior to eating allows people to feel fuller without going back for second helpings. However fiber has another function it naturally absorbs fat. It does not block fat or interfere with the enzymes that digest fat. But since it is a sponge absorbing fat reduces calories absorbed and contributes to weight loss too. These two activities combine to support weight loss in people starting a regimen of lifestyle changes to achieve a healthier BMI. A Little Bit Goes a Long Way If you look at the scale in dismay because there are too many numbers between your current and ideal weight do not despair. Recent science shows that even a modest weight loss of 5 percent can make a huge difference in your overall health. For example if you are 200 pounds losing just 10 pounds can be quite beneficial for cancer prevention blood pressure levels and the health of your heart. Adding healthy eating and physical activities can further you along to reach your goal and scientifically validated supplements can help as well. VR Fight Your Miserly Metabolism Our body burns fuel (food) for energy. However there are some issues that can interfere with the efficiency of that process. First you need thyroid hormone to kickstart this process. Most if not all people who struggle with their weight likely need support to improve thyroid function. This doesn t mean everyone is hypothyroid but that doesn t mean a sluggish thyroid isn t contributing to difficulties with weight loss. The thyroid gland is dependent on a single mineral to make thyroid hormone iodine. Unfortunately iodine is greatly diminished in our food supply and there are a number of chemicals that block iodine in our cells. The three most prevalent are chlorine (bleach and sanitizer) fluoride (often added to toothpaste and water supplies) and bromine bromide (found in commercial baked goods brominated flour many soft drinks and more). You can fight back with supplemental iodine to compensate for these losses. Second as you begin to lose weight your Stone Age metabolism says Wait We are losing weight We don t have any food We better switch into sleep mode This means our metabolism slows down and holds on to every calorie as if it were the last. This metabolic slowdown is responsible for a plateau in your diet. The best supplemental way to wake up a sluggish metabolism is with iodine. MAY 2017 WWW.VITAMINRETAILER.COM For a full list of references visit Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. VITAMIN RETAILER 49 NATURALMEDICINE with Dr. Michael Murray Glutathione s Healthy Benefits B Y M ICHAEL T. M URRAY ND ne of the most important compounds that every cell in your body produces is glutathione. The cells use this valuable compound to protect themselves from damage as well as an aid in detoxifying harmful compounds. Glutathione is a small protein molecule composed of the amino acids glutamate cysteine and glycine. Over the course of 100 years of research more than 100 000 scientific papers have established maintaining cellular glutathione levels as one of the most important keys in maintaining proper cellular function. The big controversy with glutathione supplementation has been whether taking glutathione orally is absorbed and effectively raises glutathione levels. New research has now firmly established that glutathione as a dietary supplement is able to produce these benefits. The latest study demonstrates impressive results in improving liver health. O Background Data Glutathione s benefits can be divided into four vitally important functions Antioxidant. Glutathione is not only the major antioxidant produced by the cell--it is also critical to the recycling and proper utilization of other antioxidants such as vitamins C and E. Critical to cellular function. Glutathione is required for the manufacture of many cellular proteins the synthesis and repair of DNA and the activation and regulation of cellular enzymes involved in overall cell function. Detoxifying compound. Glutathione is the body s most effective detoxifying agent. Glutathione binds undesirable toxins pollutants cancercausing chemicals heavy metals and drug metabolites and excretes them through the urine or the gut. Immune system effects. Glutathione is critical in modulating the immune system. It boosts functions when the immune system is underactive and brings it back into balance when it is overactive. Low levels of glutathione are linked to almost every chronic disease especially those associated with aging such as cognitive decline. Glutathione levels tend to drop as we age as well as when we are exposed to toxins drugs environmental pollution and any other compound that causes oxidative damage. Even something as simple as taking acetaminophen (e.g. Tylenol) can cause glutathione levels to plummet. Diet can contribute to rising glutathione levels to an extent. A healthy diet rich in fresh fruit and vegetables may provide about 150 mg of glutathione per day. Asparagus avocado and walnuts are particularly rich dietary sources of glutathione. Prior to recent studies there was some controversy with glutathione as a (Continued on page 52) WWW.VITAMINRETAILER.COM MAY 2017 50 VITAMIN RETAILER PRODUCTSPOTLIGHT Helping to Reach Zero Waste eing that planet Earth is currently the only home of humans animals and wildlife (that we know of) its importance cannot be overstated. Many sources including estimate the planet to be approximately 4.54 billion years old and quite frankly not getting any younger. According to PLOS ONE it is estimated that there are at least 5.25 trillion plastic particles weighing 268 940 tons B BY NICHOLAS SARACENO floating in the sea. If one s habits do not change this amount could continue to increase. Enter California resident Bea Johnson. Her blog and bestselling book Zero Waste Home have launched a global movement inspiring thousands of people throughout the world to live simply and take a stance against need- less waste. Johnson proposes a simple guideline the 5R s Refuse Reduce Reuse Recycle and Rot in that order. And manufacturers are doing their part by providing products ranging from biodegradable to reusable as well as bulk food retail fixtures. Below are examples of their conservation efforts that help make achieving zero waste a little easier. GoPure Pod The GoPure Pod by Bloc Enterprises (Connecticut) is changing the way the world drinks water by continually purifying and enhancing your tap water on the go. Just drop this wine cork-sized pod into any bottle pitcher or glass for clean healthy and greattasting water to not only give you peace of mind that the water you re drinking is safe but to also help reduce the use of plastic water bottles. The pod filters lead E. coli chromium chlorine fluoride among many other impurities through the patented technology PuriBloc. Each pod lasts up to six months treats up to 264 gallons of water and replaces 2 000 plastic water bottles with a retail price of 24.95. For more information call (404) 784-8714 or visit Hydro Flask Tumbler Backyard barbeques are always better with Hydro Flask by your side. Oregon-based Hydro Flask s 22-oz. tumbler lets you enjoy your strawberry smoothies or lemon-ginger kombuchas with only one hand so you can keep your other hand free for things like impromptu games of lawn darts mandatory grill mastering or spontaneous high fives. Hot or icy TempShield double wall insulation helps make sure your favorite drinks stay at the perfect temperature. And since it s compatible with the company s leak-proof lid you can show off your leisure game skills without worrying about spills. It has a retail value of 29.95. For more information call (888) 584-9376 or visit Eco-Friendly Toothbrush There are over seven billion people in the world most of whom brush their teeth with a typical plastic toothbrush. What is overlooked however is that most of these people go through several toothbrushes a year equaling an incredible amount of waste in our oceans and landfills. A WooBamboo toothbrush by EcoLife Innovations LLC (Florida) won t be one of them according to the company. WooBamboo toothbrushes have handles made from sustainably grown bamboo that is grown naturally without any added chemicals or pesticides of any kind. The handles are completely biodegradable so they won t last forever in a landfill like every other brush. You can literally recycle the bristles then throw the handle into your compost pile where it will decompose naturally A WooBamboo toothbrush works just as well and lasts just as long as the typical brush. So why not go natural The MSRP for one toothbrush is 3.95. For more information call (239) 217-3501 or visit Trade Fixtures Gravity and Scoop Bins From exotic organic grains to healthy all-natural yogurt coated almonds natural bulk foods are the perfect way to appeal to the ever growing health conscious consumer base. Bulk foods are a healthier less processed more economical and greener way to shop than packaged foods. Whether you are a retailer looking to add beauty and variety to your product mix or a consumer looking to save money save the planet and eat healthier bulk foods is the perfect win-win solution. A 6 x 24-inch gravity bin and 8 x 17-inch scoop bin manufactured by Trade Fixtures LLC (Arkansas) have MSRPs of 122 and 84 respectively. Bins are NSF approved and made from BPA-free Tritan material. For more information call (800) 872-3490 or visit Divided Rectangle Container Use U Konserve s (Arizona) 25-oz. stainless-steel rectangle with divider and leak-resistant lid as a non-toxic alternative to plastic containers. This reusable bento-style lunchbox favorite is the perfect on-the-go solution for sandwiches salads and cut fruit. Also use for takeout salad bars and to store your leftovers in the refrigerator or to bring them to the office the next day. The containers are BPA-free phthalate-free and lead-free. The retail price is 16.95. For more information call (602) 288-8335 or visit MAY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 51 PRODUCTSPOTLIGHT LunchSkins LunchSkins (by Maryland-based 3greenmoms LLC) sandwich snack and zip bags are the ultimate sustainable and stylish solution for your on-the-go lifestyle. Say good-bye to plastic bags forever with reusable dishwasher-safe and earth-friendly LunchSkins One Velcro reusable sandwich bag has an MSRP of 7.99. For more information call (301) 652-3331 or visit Insulated Reflect The 20-oz. Insulated Reflect by Californiabased Klean Kanteen is the ultimate expression of Klean. Beautiful in its simplicity and deliberate in its design the insulated reflect bottle is crafted using sustainably harvested bamboo food grade silicone and stainless steel. Just three materials--no paint no plastic. It has a retail value of 40.95. For more information call (800) 767-3173 or visit NATURALMEDICINE (Continued from page 50) dietary supplement because it was thought that glutathione may not be absorbed when taken orally. One early study is often cited to show lack of absorption. In the study a single dose of 3 000 mg of glutathione failed to increase glutathione levels in the blood. However it turns out there is another reason. Researchers were looking for free glutathione levels and because glutathione is so valuable it is quickly bound to transport proteins to carry to cells. That is why it did not show up as free glutathione in the blood. The first study showing significant oral absorption was conducted at Kyoto University in 2014. The study was different because it looked not only at free unbound glutathione in the blood but also the level of glutathione bound to protein. The results showed that while there was no significant difference in free glutathione levels the level of glutathione bound to protein increased significantly after glutathione supplementation. This study was groundbreaking because it explained the shortcomings of previous absorption studies. The next study conducted at Penn State University published in 2015 in the European Journal of Nutrition showed again quite clearly that glutathione is absorbed orally and increases the tissue concentration of glutathione. A total of 54 healthy non-smoking adults were randomized to placebo or oral glutathione at a dosage of 250 mg or 1 000 mg daily for six months. The results showed 52 VITAMIN RETAILER that glutathione levels increased significantly from baseline in whole blood and red blood cells at three months and six months at both dosages. After six months taking 250 mg glutathione per day increased glutathione levels by 17 percent in whole blood and by 29 percent in red blood cells. Taking 1 000 mg glutathione per day increased glutathione levels by 31 percent in whole blood and by 35 percent in red blood cells. Even more impressive was that glutathione levels increased by 250 percent in the cells that line the inner cheek in the 1 000 mg per day group. New Data There is a growing epidemic in the United States of people suffering from non-alcoholic fatty liver disease (NAFLD). It has become a source of serious concern. When the liver is damaged it leads to the depositing of fat within the liver. This process typically occurs with liver damage caused by alcohol but with NAFLD it is tightly linked with obesity and insulin resistance. NAFLD ranges in severity from a rather benign impairment to an inflammation of the liver called non-alcoholic steatohepatitis (NASH) which may advance to cirrhosis and eventually liver failure. NAFLD is thought to affect roughly 20 to 30 percent of Americans and NASH affects roughly 2 to 3 percent. In a recent multi-center clinical study (J Hepatology 2016 64(2) S500) the oral administration of glutathione was shown to be effective against the onset and progression of NAFLD. In the study 31 subjects with NAFLD were administered 300 mg daily of glutathione over a period of four months. Each subject was evaluated before and after using a process known as transient elastography with the aid of ultrasound to quantify the amount of fatty deposits and fibrosis of the liver. In addition a variety of laboratory assessments of liver function were also performed. Results showed that fatty infiltration of the liver was significantly improved as were blood measurements of liver enzymes LDL cholesterol triglycerides free fatty acids and ferritin levels. Researchers concluded that the major clinical parameters and transient elastography were significantly improved by the treatment with glutathione. The hope is that this pilot study will lead to a large-scale clinical trial in future. Final Comment This new study adds to the growing body of science that indicates that oral glutathione is not only absorbed but is able to provide significant health benefits. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit WWW.VITAMINRETAILER.COM MAY 2017 2017 ScienceofSupplements SUMMERISSUE more information about the products they sell and manufacturers wanting to offer the science that backs the effectiveness of their products. Bluebonnet Nutrition ....................................................54 T his special section of Vitamin Retailer (VR) comes in response to the industry s desire for more information--retailers wanting Following is an index of companies participating in the 2017 VR Science of Supplements Summer Issue section VR is offering this section twice--first here in our May issue with our summer installment and then again in our November issue--providing companies with two opportunities to describe in some detail to our readers the insight and research that goes into their products. Companies advertising in this issue of VR have provided one-page reference articles to a) help our readers decide if they want to carry a product in their stores or b) refer a customer to when they re asking about the research behind a particular product. Manufacturers have responded to this opportunity with background information about the health concerns their products are intended to address histories of the nutrients behind their products and details of research carried out on their products. We ve also provided company addresses phone numbers and website addresses to make obtaining additional information easier. MAY 2017 WWW.VITAMINRETAILER.COM Daiwa Health Development Inc. ..................................55 Genesis Today Inc. ......................................................56 Health Plus Inc. ............................................................57 Natural Algae Astaxanthin Association (NAXA) ..........58 Natural Factors..............................................................59 Nordic Naturals Inc. ....................................................60 North American Herb and Spice ..................................61 NOW ............................................................................62 Proprietary Nutritionals Inc. ........................................63 Wakunaga of America Co. Ltd.....................................64 VITAMIN RETAILER 53 2017 ScienceofSupplements SUMMERISSUE Bluebonnet Nutrition 12915 Dairy Ashford Sugar Land TX 77478 Phone (800) 580-8866 (281) 240-3332 Fax (281) 240-3535 Website The Science of Calm Q. We know we are all stressed but how does it really affect our health A According to the National Institute of Mental Health (NIMH) there are at least three different types of stress all of which carry physical and mental health risks 1. Routine stress related to the pressures of work family and other daily responsibilities. 2. Stress brought about by a sudden negative change such as losing a job divorce or illness. 3. Traumatic stress experienced in an event like a major accident war assault or a natural disaster where one may be seriously hurt or in danger of being killed. NIMH tells us that while the individual responds to each of the types of stress in similar ways different people may react in different ways. For example some people experience mainly digestive symptoms while others may have headaches sleeplessness depressed mood anger and irritability. People under chronic stress are prone to more frequent and severe viral infections such as the flu or common cold and vaccines such as the flu shot are less effective for them. Over time continued strain on your body from routine stress may lead to serious chronic health problems such as heart disease high blood pressure diabetes depression anxiety disorder and other conditions such as hormonal depletion exhaustion and adrenal fatigue. By Jennifer Weinhardt decreasing adrenal hypertrophy and subsequent depletion of adrenal vitamin C levels. Ashwagandha also works to restore receptor sensitivity on the hypothalamic-pituitary-adrenal axis to the effects of cortisol and adrenal hormones. Furthermore holy basil helps to decrease adrenal stress hormones corticosterone in particular which is involved in regulation of energy immune reactions and stress responses. Q. What types of ingredients are beneficial for stress relief How do they work within the body A Adaptogenic herbs--traditionally referred to as tonics or rejuvenators--have been used extensively in ancient healing practices. Dr. Nikolai Lazarev first coined the term adaptogen in 1947 to describe a plant that helps you adapt to stressful circumstances. Later the widely accepted definition of an adaptogen came to be a plant that meets these three criteria 1. Produces a nonspecific response for instance an increase in the power of resistance against multiple (physical chemical or biological) stressors 2. Has a normalizing influence irrespective of the direction of change from physiological norms caused by the stressor. (This is the principle of a medicinal substance that is 54 VITAMIN RETAILER two-directional ) 3. Is innocuous and does not influence normal body functions more than required. Adaptogenic herbal blends such as ashwagandha Siberian eleuthero root passion flower rhodiola rosea holy basil and lemon balm plus amino acid derivatives like L-theanine help the body and mind adapt and cope with occasional stressors while promoting an overall sense of relaxation. While there are many mechanisms of action in which these ingredients work we will focus on these primary methods Neurotransmitter Support Ingredients such as ashwagandha and passionflower provide GABA-like activity [GABA or gammaamino-butyric acid is one of several neurotransmitters which are responsible for sending chemical signals in the brain] by binding to GABA receptors to inhibit nerve cells from over-firing to produce a calming effect. GABA is an inhibitory neurotransmitter that is influential in the mediation of mood by inhibiting physiological responses to an anxiety-producing stimulus. Furthermore L-theanine has been shown in research to increase the concentration and release of several neurotransmitters including GABA as well as serotonin and dopamine--both of which are also influential in the mediation of mood. Additionally rhodiola rosea helps to inhibit the activity of enzymes responsible for monoamine degradation and facilitation of neurotransmitter support within the brain. Lastly lemon balm extract has been clinically shown to inhibit the breakdown of dopamine in the brain as well as improve alertness and focus by reducing anxiety and modulating the neurotransmitter acetylcholine. Adrenal Support Ingredients such as Siberian eleuthero root have demonstrated efficacy in the research to support adrenal function when challenged by stress by Q. What other attributes should I be looking for in a stress relief formula A Whole food-based formulas that use sustainably harvested or wildcrafted herbal extracts and are vegan free of most allergens (e.g. soybeans and wheat) non-GMO (genetically modified organism) kosher-certified are important for those who are looking for a truly natural solution to address issues like stress and relaxation. Additionally formulas with scientifically relevant meaningful quantities like Bluebonnet s Targeted Choice Stress Relief Vegetable Capsules of each complementary ingredient supported by science to Serve as an adaptogen by helping the body cope with and or revitalize from emotional and physical stress Improve cognitive performance and memory Promote overall balance in the body as it relates to managing stress Support an overall sense of relaxation. For a full list of references visit Jennifer Weinhardt holds a master of science in nutrition from Texas Woman s University and also a bachelor of science degree in nutrition from Texas A&M University. Weinhardt is currently a research & development specialist at Bluebonnet Nutrition where she provides educational training to the sales staff assists in the launch of new products and aids in the collaborative writing of marketing pieces and technical papers. Weinhardt is an advocate for healthy living and the responsible use of supplements. WWW.VITAMINRETAILER.COM MAY 2017 2017 ScienceofSupplements SUMMERISSUE Daiwa Health Development Inc. 1411 W. 190th St. Ste. 375 Gardena CA 90248 Phone (866) 475-4810 Fax (877) 434-3644 Email info Website Slowing the Progress of Immuno-senescence he term immune-senescence was coined by the late researcher of gerontology Dr. Roy Walford in the late 1960s. The expression succinctly defines the progression of a declining immune system over time which leads to the aging process and anticipated decline in health that is accepted as normal in both humans and animals.1 Because of immunesenescence the elderly are vulnerable to serious infectious diseases and a poor response to vaccinations. For example the 2012-2013 flu vaccination was reported to have only 9 percent effectiveness against influenza A in seniors over 65 years of age versus 52 percent in adults under 65.2 Numerous reasons account for this weakened immune response including a decline in hematopoietic stem cell activity and ability to produce B cells a shrinking thymus which results in lower T cell production and telomere shortening.3 If the deterioration of the immune system is largely responsible for the aging process then investing in immune supportive therapies could be fundamental to enhance longevity and health. Augmenting the immune system should start with improving one s lifestyle smoking drinking alcohol poor sleep habits and an unhealthy diet can all suppress immune cell function and must be minimized. But is there more that can be done to supercharge the immune system and delay the degeneration process One exceptionally effective immune enhancing nutrient is called PeakImmune4. The active ingredient in PeakImmune4 is rice bran Arabinoxylan compound (RBAC) which is a natural polysaccharide com- T posed of hemi-cellulose extract from rice bran modified by an enzyme derived from shiitake mushroom. The resulting Arabinoxylan compound is a smaller molecule than the rice bran extract which it was derived from making it more bio-available and better absorbed. Extensive scientific research has been conducted on RBAC which confirm its impact on the immune system it consistently increases natural killer (NK) cell activity and significantly enhances B and T cell count in individuals with compromised immune systems.4 RBAC is particularly unique because it is a proven immune-modulator a term defined by one researcher as an agent possessing a broad range of activity dependent upon the existing state of health and immunity in the individual host. 5 In one published clinical trial the enzymatically treated rice bran was shown to increase NK cell activity in a dose dependent manner. Twenty-four individuals took the compound at three different concentrations 15 30 45 mg kg day. The activity of NK cells was measured after taking the extract for one week one month and two months. The results of the study showed that all doses increased the activity of NK cells but the larger the dose the quicker the NK activity increased. After two months of treatment NK activity peaked to the same level regardless of the dosage. One month after discontinuing treatment NK activity levels declined to baseline levels. This study proved valuable in making dosage recommendations immune compromised persons should take a high initial dose of the supplement to boost NK activity quickly. After a few weeks a high level of NK activity could be maintained long term on a lower maintenance dose level.6 A more recent study at the University of Miami included 20 healthy individuals and determined that immune activity starts to increase within as little as two days and becomes significant after one week of taking RBAC. This study also demonstrated the bi-directional immune marker effects that are expected with a proper immune-modulator.7 Several clinical and reported case studies have demonstrated a significant positive clinical effect from RBAC. One specific clinical trial showed that RBAC helped improve the quality of life for people with stage III-IV cancer when taken in conjunction with standard cancer therapies. In this study the people in the control group used only standard cancer therapies and were found to have poor appetites with subsequent weight loss extreme fatigue and high mortality rates. The group taking RBAC in conjunction with standard treatment experienced improved appetites and significantly higher survival rates.8 RBAC has been the subject of 40 published studies to date and a multitude of case studies have been collected from physicians around the world. RBAC is found exclusively in a product called PeakImmune4 manufactured by Daiwa Health Development and is available at top physician-grade distributors. References 1 Immunity & Ageing 2005 2 7. 2 flu about season flu-season2012-2013.htm. 3 EMBO Reports (2007) 8 220 223. 4 Townsend Letter for Doctors and Patients January 2000 58-62. 5 Functional Foods in Health and Disease 2012 2(7) 265-279. 6 Int J Immunotherapy 14(2) 89-99 1998. 7 Functional Foods in Health and Disease 2012 2(7) 265-279. 8 Clinical Pharmacology and Therapy 2004 14(3). VITAMIN RETAILER 55 MAY 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements SUMMERISSUE Genesis Today Inc. 6800 Burleson Rd. Bldg. 310 Ste. 180 Austin TX 78744 Phone (800) 916-6642 Fax (512) 858-2501 Email shop Website From Berry to Bottle Harnessing the Power of Superfruits s the awareness understanding and popularity for superfruits continue to mainstream Genesis Today continues to push ahead to meet the demands of consumers. For more than 15 years Genesis Today has been an industry leader for introducing liquid superfruit products in the market. The purity and efficacy is accomplished through the extensive sourcing and manufacturing process Genesis Today undertakes. A Sourcing Genesis Today has always sourced its superfruits directly from the regions where they are natively grown resulting in many longstanding relationships with local suppliers that directly support local economies. From acai berries grown in Brazil to sea buckthorn in the Tibetan region in Himalaya these superfruits are harvested by local farmers by hand where no industrial machinery is used to insure the delicate integrity of the fruits are maintained. Once superfruits are harvested they are rinsed and pressed into a fresh puree using the whole fruit including the seeds pulp and skin. The whole fruit puree is then flash pasteurized to maintain nutrient integrity and freshness during transport to the United States. This fresh whole fruit puree is then used in the production of Genesis Today s superfruit juices. Genesis Today juices use only the fresh puree from the fruit and do not include any of the following No other added juices No added flavors or sweeteners No preservatives No added sugars No powders reconstituted with water The end result is a 100 percent pure and traceable product that is nearly as fresh as when the fruit was initially harvested. Genesis Today currently sources superfruits from native regions across the globe including Goji berries Southeast Asia Noni fruit Sourced from the South Pacific Mangosteen fruit Thailand Acai berries Brazilian Amazon region Sea buckthorn berries Tibet By sourcing these superfruits from their native international region where no pesticides herbicides or chemical fertilizers or used Genesis Today liquid superfruit products are certified USDA (U.S. Department of Agriculture) Organic and non-GMO (genetically modified organism). Today organic superfruits continue to emerge in popularity for the diverse nutrient benefits they offer. Some of those benefits include Noni fruit Support health digestion and detoxification Goji berries Natural source of polyphenol compounds Mangosteen fruit Naturally occurring source of xanthones Acai berries Naturally occurring source of omega s 3 6 and 9 Sea Buckthorn berries Provides a full-spectrum of omega fatty acids 3 6 7 and 9. 56 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 2017 ScienceofSupplements SUMMERISSUE Health Plus Inc. 13837 Magnolia Ave. Chino CA 91710 Phone (800) 822-6225 Fax (909) 993-0750 Email donedwards Website Feed Your Probiotics e all know about probiotics because of the recent dramatic increase in the demand for this segment. These good bacteria line the digestive tract and support the body s ability to absorb nutrients and fight infection. There are actually 10 times more of these bacteria in the gut than cells in the body. In a healthy person that means more than 100-300 trillion probiotic bacteria and yeast compared to only 10 trillion cells. However in order to survive these probiotics require prebiotics to eat. These lesser known fibers are non-digestible by humans and are an important part of a healthy digestive system. Here s why Growing up we were usually taught that bacteria are bad and cause diseases. But the body is full of bacteria both good and bad. Probiotics are good bacteria because they help keep the gut healthy. Since the mid-1990s probiotics have W become a go-to solution for health benefits for digestion and immunity. Because digestive problems can dramatically affect our lives doctors often recommend probiotics to patients with these issues. One big reason that digestive tracts are critical to health is because 80 percent of the entire immune system is located in there. When the digestive tract is healthy it is at its peak in helping eliminate potential issues such as harmful bacteria toxins chemicals and other waste products. These days most people including children are in need of a probiotic boost due to the use of prescription medication particularly antibiotics and conventional foods such as non-organic meat and dairy that contain antibiotic residues. These chemicals can kill off probiotics in the system which over time can damage the digestive tract. Also the many toxins we re subjected to today can decrease digestive function and may affect the body s ability to utilize nutrients. A key factor in restoring digestive health is all about balancing out the good and bad bacteria in the gut by promoting the growth of the good bacteria. That s why you add probiotics. However adding probiotics to the diet may not be the only or even the best solution to filling this need. According to numerous research studies there are well over 400 probiotic strains present in our bodies. Since hundreds of probiotics strains are present in the human digestive system and because most probiotic supplements usually contain at most six to 12 different strains of beneficial bugs in each capsule it might make more sense to take a product that feeds all of these strains of good bacteria instead of just adding a few. While probiotics are live microorganisms that are intended to have health benefits prebiotics are nondigestible fibers that are food for probiotics. This lesser known segment of digestive health is beginning to become a new focus in nutraceutical studies. When the digestive tract is healthy it is at its peak in helping eliminate potential issues such as harmful bacteria toxins chemicals and other waste products. Prebiotics are proven resistant to the human digestive enzymes that work on other fibers. This means that they pass through the upper GI (gastrointestinal) system without being digested. They then get fermented in the lower colon and produce short-chain fatty acids that will nourish the beneficial microflora that live there. The benefits of consuming these Prebiotics have been demonstrated by dozens of human clinicals resulting in optimum support of the digestive system. So rather than adding probiotic strains without knowing which ones are in short supply why not feed all of them That s why Health Plus offers its MAX Prebiotic Formula which contains multiple prebiotic sources along with complementary enzymes which also feed probiotic strains. The combination of both short chain and long chain prebiotic fibers in MAX Prebiotic Formula strengthens and feeds the trillions of microflora inside of us helping to boost the immune system and helping our good bacteria to thrive and grow. Prebiotics may also add the health benefits of weight loss and better absorption of calcium magnesium as well as other minerals. VITAMIN RETAILER 57 MAY 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements SUMMERISSUE Natural Algae Astaxanthin Association (NAXA) 1075 Hollywood Ave. Salt Lake City UT 84105 Phone (801) 990-0096 Email info Website Nature s Red Miracle vibrantly deep pigment known as astaxanthin may hold the key to living younger and longer. Astaxanthin is a member of the carotenoid family and has been crowned its King because of its unique benefits and actions in promoting health and protecting against cellular damage especially in the brain skin and vascular system. Astaxanthin is found in some fish or krill oil supplements however the amounts in these sources are much lower than those provided from extracts of the microalgae Haematococcus pluvialis. For example the level of astaxanthin naturally occurring in a capsule of fish or krill oil is in the range of 100 mcg (0.1 mg). That amount is not much compared to the 4 to 12 mg per capsule found in most astaxanthin supplements derived from H. pluvialis. This distinction is important based upon a growing body of scientific studies. Astaxanthin exerts some antiinflammatory effects that make it quite useful in fighting many health conditions. Research shows that astaxanthin supplementation helps maintain healthy c-reactive protein levels and other inflammatory biomarkers.1 But perhaps the most significant effect of astaxanthin may turn out to be its ability to protect the membrane system of mitochondria (the energy compartment of cells). By protecting the mitochondria from damage astaxanthin can help boost cellular energy production. There are hundreds of clinical and experimental studies that have shown astaxanthin to be helpful in the following conditions Skin Health One notable study examined 49 healthy women. Half the group was given placebo and the other half supplemented with 4 mg daily of astaxanthin. More than 50 percent of the women taking the supplement reported improvements in fine lines wrinkles elasticity and dry- A ness.2 Other studies confirm improved hydration wrinkles age spots texture crow s feet and other visible signs of aging after supplementation.3 Cardiovascular Health A study on adults with metabolic syndrome showed that astaxanthin can support healthy blood circulation by promoting arterial health as astaxanthin can decrease the hardening of arteries.4 Further astaxanthin has been shown to help maintain normal blood lipid LDL HDL and triglyceride levels.5 Brain and Eye Health Another unique attribute of natural algae astaxanthin is its ability to cross the barriers that protect the brain and eyes from harmful compounds the blood-brain barrier and the bloodretinal barrier. This effect is quite unusual for carotenes. For example popular carotenes like beta-carotene and lycopene do not cross either barrier. Studies have found that astaxanthin helps protect against eye fatigue helps improve visual acuity and depth perception and increases blood flow to eye tissues. One double-blind study revealed that four weeks of natural astaxanthin supplementation yielded a 46 percent decrease in the number of subjects with eye strain or fatigue.6 To ensure that you are getting the safest most effective clinically studied form of astaxanthin be sure to choose products containing natural algae astaxanthin. Visit the website of the Natural Algae Astaxanthin Association ( for more information. References 1 Kidd P. (2011). Astaxanthin cell membrane nutrient with diverse clinical benefits and antiaging potential. Alternative Medicine Review 16(4) 355-365. 2 Yamashita E. et al. (2006). The effects of a dietary supplement containing astaxanthin on skin condition Carotenoid Science 10 91-95. 3 Tominaga K1 Hongo N Karato M Yamashita E. (2012). Cosmetic benefits of astaxanthin on humans subjects. Acta Biochimica Polonica 59(1) 43-47. 4 Miyawaki H. et al. (2008). Effects of astaxanthin on human blood rheology Journal of Clinical Biochemistry Nutrition 43(2) 9-74. 5 Awamoto T. et al. (2000). Inhibition of lowdensity lipoprotein oxidation by astaxanthin Journal of Atherosclerosis Thrombosis 7(4) 216222. 6 Nagaki Y. Hayasaka S. Yamada T. Hayasaka Y. Sanada M. Uonomi T. (2002). Effects of astaxanthin on accommodation critical flicker fusion and pattern visual evoked potential in visual display terminal workers. Journal of Traditional Medicines 19(5) 170-173. WWW.VITAMINRETAILER.COM MAY 2017 58 VITAMIN RETAILER 2017 ScienceofSupplements SUMMERISSUE Natural Factors 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk Website Three Brains By Karen Jensen ND thocyanidin complexes which are powerful antioxidants that destroy free radicals. Free radicals damage DNA and cause cell degeneration and death. This contributes to aging as well as to the development of gut disorders. Antioxidants are very important for the health of the three brains. Probiotics New research shows that gut bacteria influence the brain heart and gut and imbalances are associated with a number of different disorders including cardiovascular and mental health disorders as well as most common gut disorders. Hippocrates said in 460 B.C. All disease begins in the gut. rain-related conditions cross all levels of society and one in five North Americans suffer from a diagnosable mental health disorder at any given time. Young people under 20 years of age have the highest rate of depression. The focus for research on mental health has been primarily on neurotransmitters in the brain. But what if there were three brains all influencing our state of mental and emotional well-being and overall health New research suggests that there are actually three brains the heart the gut and the brain. The Gut-Brain Axis Studies indicate that the gut microbiota affect brain function and behavior and play a role in many mental health and neurological disorders. Heart-Brain Axis New discoveries have shown that messages the heart sends the brain affect our perceptions mental processes and feelings in profound ways. Gut-Heart Axis New research indicates that the gut microbiota imbalance called small intestine bacteria overgrowth (SIBO) contributes to and is an independent risk factor for CAD. All three brains communicate with the other brains and also act independently. B Introducing 3 Brains Total good news considering the increasing number of people being diagnosed with mental health disorders. Rather than purchasing each of the above-mentioned products Natural Factors offers a comprehensive kit that includes the most essential supplements for brain health in convenient daily packets. 3 Brains Total is the foundation for nutritional support for the three brains and includes phosphatidylserine curcumin omega3 EPA and DHA grapeseed extract and key probiotic strains. Key Supplements for Your Three Brains Phosphatidylserine (PS) is an important phospholipid that can promote mood and memory ability and protect from age-related memory decline. PS also helps regulate the stress hormone cortisol. Curcumin the curcuminoid in turmeric with the greatest biological benefit is a potent antioxidant and can help support a healthy inflammatory response in the three brains. Inflammation is one of the main factors in cardiovascular and intestinal disorders as well as some mental health conditions. Omega-3 fatty acids are involved in the synthesis of neurotransmitters. They are highly concentrated in the brain and deficiencies have been linked to memory and cognitive problems. Fish oils also support a healthy inflammatory response in the three brains. Grapeseed extract contains proan- The Three Brains Influence Mental Health & Identity The effects of any brain disorder are devastating for the individual. All chronic diseases cause pain and suffering in different ways but brain disorders are the only conditions that affect the core of who a person is-- the very essence of their being. Who are we if we lose our identity The 3 Brains products are very important and support common mental health disorders. The 3 Brains product line includes 3 Brains Total Higher Thoughts Mental Sunshine The Best-Sleep and Serene Mind. For a full list of references visit VITAMIN RETAILER 59 Listen to Your Three Brains It is also important when making decisions in your life to listen to what each of the three brains is telling you the brain is the analytical center and applies logic the gut is the center of instinct--that gut feeling the heart perceives the world through emotions and feelings-- follow your heart. Too often in today s world we listen only to the analytical brain. There is accumulating evidence showing that nutrients from whole foods and supplements are effective ways to help counteract neurological and cognitive disorders associated with three-brain imbalances. This is MAY 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements SUMMERISSUE Nordic Naturals 111 Jennings Dr. Watsonville CA 95076 Phone (831) 724-6200 x2 (800) 662-2544 x2 Email info Throughout Life Every Body Needs Omega-3s W orldwide experts unanimously agree that consuming sufficient amounts of omega-3 fatty acids (EPA and DHA) are essential to building maintaining and achieving optimal health. To date there more than 30 000 published scientific studies validating the health benefits of these profound fats. Experts also agree that omega-3 fats are necessary throughout every lifestage--beginning in the womb all the way through senior life. The challenge however is that our bodies do not efficiently produce these fats so it is absolutely necessary to obtain them via diet yet on a global level we continue to fall short in meeting this requirement. According to a recent global mapping of blood levels of EPA and DHA most countries and regions of the world have levels that are considered low to very low. As expected North America leads the pack in the very low category. The essentiality of EPA and DHA become most relevant when taking a closer look at the crucial roles they play throughout every stage of life. The essentiality of EPA and DHA become most relevant when taking a closer look at the crucial roles they play throughout every stage of life. well as for the newborn whose brain triples in size during its first year and continues to develop through 2 years of age. According to researchers at the University of Kansas infants born to mothers with higher blood levels of DHA at delivery had advanced levels of attention span well into their second year of life. triglycerides and maintaining healthy blood pressure. Just recently (March 13 2017) the American Heart Association published a new advisory on fish oil supplementation. It concluded that supplementation with omega-3 fish oil may benefit patients with cardiovascular disease indications including patients with a recent prior heart attack and heart failure. In addition a growing body of scientific evidence reveals its role in supporting a healthy inflammation response throughout the body--a particularly relevant finding when more and more science is pointing to dysregulation of inflammation as a chief contributing factor to several disorders we struggle with in the U.S. Aging Adult In later life cognitive function and mental clarity take center stage. The number of individuals experiencing progressive loss of cognitive function is increasing at an alarming rate worldwide. Omega-3 fatty acids (with focus on DHA) have been shown to support brain health by improving cell-to-cell communication and by lessening damage to brain cells (neurodegeneration). According to the lead researcher of an FASEB Journal study titled Omega-3 polyunsaturated fatty acids promote amyloid- clearance from the brain through mediating the function of the glymphatic system impairment of amyloid- clearance leads to accumulation in the brain during development of Alzheimer s disease (AD). Strategies that can restore or improve the clearance function hold great promise in delaying or preventing the onset of AD. One cannot overestimate the dynamic health-promoting benefits that omega-3s provide across all body systems. They are essential to optimal health and wellness through all of life s stages. Research shows every body needs omega-3s. For a full list of references visit WWW.VITAMINRETAILER.COM MAY 2017 Pregnancy and Lactation Adequate consumption of omega-3 fatty acids is vitally important during pregnancy especially DHA. DHA is critical to the development of the fetus s brain and retina of the eyes. In fact the DHA content of the fetus s developing brain increases three to five times during the last trimester. It is therefore imperative for the mother to consume adequate levels of DHA to maintain her own health as well as meet the demands of the fetus. Newer research published in the European Journal of Obstetrics & Gynecology found omega-3 supplement consumption was associated with a 58 percent decrease in likelihood of early preterm birth. In addition the data shows a longer gestation period and higher average infant birth rate. After birth the need for DHA remains critical for the mom--whose stores may have become depleted--as 60 VITAMIN RETAILER Children Adolescents Childhood is a clearly a period of brain growth and maturation. Studies consistently reveal that sufficient intake of omega-3 fatty acids during this stage of life promotes cognitive performance attention and behavior. A ground-breaking study published at Oxford University found that higher blood levels of omega-3 and DHA were associated with better reading and memory and few behavior issues. Adults In adulthood protecting our intricate immune joint and cardiovascular systems is paramount. A large volume of clinical studies on omega-3 fatty acids clearly demonstrate its cardio-protective properties including lowering of 2017 ScienceofSupplements SUMMERISSUE North American Herb & Spice 13900 W. Polo Trail Dr. Lake Forest IL 60045 Phone (800) 243-5242 Fax (847) 473-4780 Email info Website The Impact of Black Seed Oil Ancient History For the past two centuries black seed oil has had an enormous impact on herbal medicine. The seed itself comes from a pale blue or white flower known over time as Nigella sativa black caraway black cumin fennel flower Nigella nutmeg flower roman coriander and kalonji. Its curative powers were prominently mentioned by the Prophet Mohammad who popularized it while Queen Nefertiti of Egypt used black seed as part of her beauty regime to enhance the luster of her skin. It was the Islamic Prophet who recommended it for a wide range of conditions calling it a remedy for all diseases. It was highly valued by the Pharaohs who used both the oil and seed for medicinal purposes including for digestive disorders skin conditions and as a parasite purge. It was so highly regarded that the seeds and oil were found in the tomb of King Tutankhamun. Known throughout the Middle East and Western Asia for its curative powers black seed has taken somewhat of a longer journey to make its presence felt in Western culture. Now that it has been recognized for its many beneficial components there is a thirst for more knowledge regarding just what this ancient plant can do for modern diseases. stem. A truly remarkable herb black seed s active ingredients help balance disturbances within the brain matter resulting in reversing heart rhythm disturbances and hypertension as well as causing a calming effect on the cardiac nerve centers. Black seed components including thymoquinone and carvacrol have significant powers for supporting immune health it bolsters the overall powers of fighting infection and inflammatory diseases. Moreover by stabilizing and balancing the immune function black seed and its expressed oil helps reduce tissue inflammation. By reducing inflammation in the digestive tract it fights spasticity and irritation in the bowels. Thymoquinone also helps to activate the thyroid gland which reduces the degree of strain and stress on the heart muscle. It aids in purging the arteries of plaque and helps lower excessive cholesterol and triglyceride levels. By taking black seed oil as a preventative supplement as well as the seed itself there will be a benefit for virtually all body systems including the cardiovascular respiratory skin digestive and immune systems all of which suffer under the burden of modern stresses and poor diet. Take advantage of all these benefits and use the finest freshly cold-pressed black seed available ideally Mediterranean-source (as a rule Egyptian sources are inferior). Other high quality preparations include the whole pulverized seed combined with other Mediterranean-source boosters such as brown cumin and red sour grape. Thymoquinone With more than 200 constituents the dominant active ingredient of black seed thymoquinone has been highly investigated by major universities and research facilities throughout the world. Positioned to defend the body against free radicals thymoquinone is a potent antioxidant with a unique mechanism of action which allows it to have profound effects in the support of the body s system. For instance it is a bronchodilator thus offering healthy support for the lungs and bronchial tubes. It also has major actions on the cardiovascular system. In fact when ingested regularly black seed and its expressed oil can have a positive impact against heart disease heart attacks and arterial vascular disease such as stroke. A test for quality of black seed oil is the robustness in taste. Quality oil is highly pungent and upon ingestion burns significantly down the palate just like a true highgrade extra virgin olive oil. Additionally the compounds in black seed have been demonstrated to help calm the heart rate. Specifically these aromatic phenolic compounds have a positive action on the coronary arteries preventing arterial spasm and therefore reducing the risk for sudden potentially fatal heart attacks. The benefits of thymoquinone are not just confined to the heart muscle alone rather they extend to the nervous system the brain and the brain References Kaderi M. and P.M. Eckl. Thymoquinone an emerging natural drug with a wide range of medical applications. El-Din K. El-Tahir H. and D. M. Bakeet. 2006. The black seed Nigella sativa Linnaeus A mine for multi-cures a plea for urgent clinical evaluation of its volatile oil. J. Taibah Univ. Med. Sci. 1 1-19. Hajhashemi V Ghannadi A Jafarabadi H. Black cumin seed essential oil as a potent analgesic antiinflammatory drug. Phytother Res. 2004 18 195-199. [PubMed]. VITAMIN RETAILER 61 MAY 2017 WWW.VITAMINRETAILER.COM 2017 ScienceofSupplements SUMMERISSUE NOW 244 Knollwood Dr. Bloomingdale IL 60108 Phone (630) 545-9098 (800) 999-8069 Fax (800) 886-1045 Email sales Website CurcuFRESH Naturally Amorphous urcuminoids from turmeric root have been on everyone s radar researchers manufacturers retailers consumers. Just within the last 10 years there has been 10 000-plus published peer-reviewed scientific papers and reviews dedicated to curcumin. That s an astonishing one thousand publications a year indicating promising benefits in many areas of human health joint support exercise recovery cardiovascular support mood and cognitive function. No doubt curcumin is here to stay and it is fascinating to observe the evolution of this natural compound in the natural market. It has been even more interesting to watch waves of innovation in curcumin bioavailability. A typical conventional extract from turmeric root is a mixture of three curcuminoids curcumin (75 percent) demethoxycurcumin (15 percent) and bisdemethoxycurcumin (5 percent) with a purity of 95 percent and higher. However oral administration of highly concentrated curcuminoid extract to humans even at high amounts (8 g) results in either no detectable or low serum curcumin levels (10-12 g).1 Poor systemic bioavailability of curcumin in this highly concentrated crystalline form is likely due to its poor solubility hydrolytic instability and rapid metabolism. In order to enhance bioavailability of curcumin and curcuminoids various methods have been utilized that have resulted in several commercially available dietary ingredients with demonstrated enhanced bioavailability. The common theme among the methods that produce these ingredients appears to be the C following start with the highly concentrated crystalline curcuminoid extract and break it down into a more amorphous dispersed form using a combination of solvents and dispersants either natural or synthetic lipophilic or hydrophilic to allow for better solubility and ultimately improved bioavailability. Instead of achieving bioavailability by dispersing already crystallized curcumin NOW Foods partnered with AKAY Flavours to develop a solvent-free curcuminoid extract that is already naturally dispersed in its own matrix. Scientists discovered that such preparation could only be obtained from fresh but not dried turmeric rhizomes. Thus the name CurcuFRESH. This new patented solvent-free process yields relatively low curcumin content about 4 percent along with other curcuminoids. However the main characteristic of CurcuFRESH is that it remains amorphous dispersed in the native carbohydrates proteins and lipids of the turmeric root as opposed to highly crystalline insoluble curcuminoids that comprise the conventional extract. Therefore CurcuFRESH does not need additional preparation in order to become re-solubilized for enhanced bioavailability as do many curcumin-based ingredients. The curcumin bioavailability of a single administration of CurcuFRESH was evaluated in human volunteers at doses 100 250 and 1 000 mg (containing 4.2 10.5 and 42 mg curcumin respectively) and was compared with curcumin bioavailability following supplementation with 95 percent curcuminoids extract ranging from 4.2 to 950 mg of curcumin.2 At all dose levels CurcuFRESH resulted in significantly higher free unconjugated curcumin plasma concentrations compared to pure crystalline curcuminoids (p 0.05). Based on the area under the curve the overall bioavailability of curcumin from 1 000 mg CurcuFRESH (42 mg curcumin) was 46-fold as compared to the one from 950 mg of pure crystalline curcumi- noids (See Figure 1). This indicates that the true bioavailability adjusted for the amount of curcumin would be even higher. More importantly curcumin was detected in human plasma in unmetabolized unconjugated unglucuronated form. Following oral administration curcumin normally undergoes extensive glucuronidation in the intestinal wall and in the liver. Glucuronated curcumin and curcuminoids have short elimination half-lives and many beneficial properties of curcumin including the ability to penetrate blood-brain barrier are only attributed to its free form and not to its glucuronated metabolites.3 Thus CurcuFRESH accomplishes three major goals. First it provides curcumin and other curcuminoids in its natural amorphous form without using additional solvents and dispersants either natural or synthetic. Curcumin remains in its native complexed form dispersed in the matrix of turmeric s own carbohydrates proteins and lipids. This is achieved by using fresh rather than dried turmeric root and its juice. This allows NOW to offer consumers a minimally processed standardized curcumin juice powder with superior bioavailability. Second CurcuFRESH provides a significant bioavailability advantage over conventional highly concentrated crystalline curcumin preparations. Overall the bioavailability of curcumin was shown to be improved in excess of 40-fold even though significantly lower amounts of curcumin were administered. Finally the type of free unconjugated unmetabolized curcumin detected in plasma following administration of CurcuFRESH is the most desirable in terms of health benefits consumers and practitioners are looking for in turmeric supplementation. There are two clinical trials using CurcuFRESH currently being conducted one in middle-aged men with low-grade inflammation and another one in the area of exercise recovery. Thus we can expect more exciting results from this unique formula demonstrating the health benefits of CurcuFRESH. References 1 Lao CD et al. BMC Complement Altern Med. 2006 6 10. 2 Krishnakumar IM et al. Journal of Functional Foods. 2015 17(0) 55-65. 3 Pal A et al. Bioorg Med Chem. 2014 22(1) 435-439. WWW.VITAMINRETAILER.COM MAY 2017 62 VITAMIN RETAILER 2017 ScienceofSupplements SUMMERISSUE Proprietary Nutritionals Inc. 265 Harrison Ave. Kearny NJ 07032 Phone (800) 526-0609 Fax (201) 246-8105 Email info Website Cran-Max C ranberries are known to be very effective for urinary tract health as they inhibit bacteria from attaching to the bladder wall thereby preventing the spread of the infection. The source of the cranberry is important. If your potential customers are drinking cranberry juice for urinary tract and bladder health they may be doing themselves a disservice and cranberry juice has a high sugar content. Supplements that contain concentrated forms of cranberry like Cran-Max are preferable not only for the sugar-conscious but for convenience. From Proprietary Nutritionals Inc. s (PNI) viewpoint the entire cranberry has numerous nutrients that are healthy to ingest--including fiber. Cran-Max used in a variety of urinary tract support supplements is unique from other products because it is a whole-berry concentrate. It is made with a proprietary Bio-Shield process that utilizes all the vital parts of the cranberry skin seeds pulp juice and fiber. Cran-Max does not contain solvents preservatives sugars water flavorings or color. Compared to cranberry juice it is less expensive more convenient and contains much less sugar and calories. Cran-Max has been shown to have a high concentration of proanthocyanidins (PAC) the active component in cranberries that inhibits bacteria from attaching to the bladder wall. This means by taking one 500-mg dose of Cran-Max the supplement will start working immediately to combat invading pathogens. In comparison most cranberry supplements would take much longer to get into your system before you start to see a result. A compelling test method for cranberry ingredients has revealed hidden proanthocyanidins (PAC) in Cran-Max. These PACs were previously undetectable by the standard industry testing method as they were bound to the fiber of the patented Bio-Shield delivery system. PNI applied new analytic methods to discover PACs bound to fiber and other cell wall components of cranberry. MAY 2017 WWW.VITAMINRETAILER.COM Cran-Max used in a variety of urinary tract support supplements is unique from other products because it is a whole-berry concentrate. It is made with a proprietary Bio-Shield process that utilizes all the vital parts of the cranberry skin seeds pulp juice and fiber. These insoluble PACs which are bioactive in the body were previously undetectable by the DMAC test. It is an important finding for whole cranberry products and should give manufacturers more confidence in using them. To complete the study PNI worked closely with Complete Phytochemical Solutions an independent lab whose previous experience focuses on identifying PACs in grains and forages. Published human clinical studies show supplementing with Cran-Max supports urinary tract health. This new test method adds even more support for the benefits of Cran-Max with Bio-Shield. In fact Cran-Max has six clinical studies showing its ability to change the bacterial structure and prevent the adhesion to the walls of the bladder or urinary tract. A peer-reviewed study published in the Journal of Antimicrobial Chemotherapy compared the effects of a commonly prescribed antibiotic to Cran-Max in women with reoccurring urinary tract infections (UTIs) and found that Cran-Max was comparable to an antibiotic for UTI prevention. The study showed that taking one 500mg dose of Cran-Max starts working immediately on UTIs. Here s why formulating with CranMax is a sound idea Over 1 billion dollars are spent per year on UTIs. One in five women will have at least one UTI in her lifetime. Nearly 20 percent of women who have a UTI will have another and 30 percent of those will have yet another. Of this last group 80 percent will have recurrences. Total number of cases involving UTIs are approximately 40 million per year of which 30 million are unreported and involve self-medication. UTIs are the second leading cause of lost work days for women. Cran-Max exclusively from Proprietary Nutritionals Inc. division of Pharmachem Laboratories is prominent in numerous branded supplements. It is supported by several clinical studies and the first dosage-confirmed 500 mg cranberry product delivering relief with just one capsule per day. VITAMIN RETAILER 63 2017 ScienceofSupplements SUMMERISSUE Wakunaga of America Co. Ltd. 23501 Madero Mission Viejo CA 92691 Phone (949) 855-2776 (800) 421-2998 Fax (949) 458-2764 Email marketing Website Kyo-Dophilus Found to Offer Seasonal Allergies Relief tchy eyes runny nose uncontrollable sneezing fits--all hallmarks of seasonal allergies. Allergic rhinitis the medical name for seasonal allergies affects 40 to 60 million Americans every year making it the most common chronic respiratory illness in the U.S. 1 and contrary to popular belief symptoms aren t limited to springtime. They can also strike in the summer or fall depending on what an individual is allergic to. While pollen from trees grasses and weeds are common culprits dust mites animal dander cockroaches and mold can also trigger symptoms. While over-the-counter antihistamines and decongestants can temporarily relieve symptoms new findings published in the American Journal of Clinical Nutrition report that a proprietary probiotic blend of Lactobacillus gasseri Bifidobacterium bifidum and Bifidobacterium longum sold under the brand name Kyo-Dophilus can naturally improve the quality of life for allergic rhinitis sufferers during allergy season.2 The double-blind placebo-controlled study of 172 healthy adults suffering from allergy symptoms was conducted by researchers at the University of Florida. The participants were divided into two groups during the height of allergy season. One took two capsules of Kyo-Dophilus probiotics and the other took a place- I bo for eight weeks. By the end of the study those taking the probiotic supplement had less nose and eye irritation and fewer disturbances to their daily routine than those taking the placebo. The researchers speculate that this proprietary probiotic blend may improve symptoms by increasing the percentage of a specific type of immune cell known as regulatory T cells or Tregs. Earlier research discovered that L. gasseri significantly boosts key immune factors in those with seasonal allergies. Findings in the journal Microbiology and Immunology reported that this specific probiotic reduces antigen-specific IgE and increases Th1 cells.3 Other studies show that L. gasseri also increases both the number and activity of phagocytic cells like monocytes and neutrophils.4 The strain also triggers an increase in natural killer cells.5 B. biffidum suppresses the production of total and antigen specific IgE which in turn eases sneezing and nasal congestion.6 7 B. longum may also help alleviate symptoms by modulating a Th2-skewed immune response.8 For this particular study the University of Florida researchers used KyoDophilus by Wakunaga of America a proprietary probiotic blend of these three specially cultured human strains found to enhance adaptation in the intestinal tract.9 These non-dairy strains are not only stable at room temperature-- independent analysis show that they are stomach acid resistant when taken with a meal to ensure viability.10 References 1 Allergic Rhinitis. American College of Allergy Asthma & Immunology. 2014. Available at http allergies types hay-fever-rhinitis 2 Dennis-Wall JC Culpepper T Nieves Carmelo et al. Probiotics (Lactobacillus gasseri KS-13 Bifidobacterium bifidum G9-1 and Bifidobacterium longum MM-2) improve rhinoconjunctitis-specific quality of life in individuals with seasonal allergies a double-blind placebo-controlled randomized trial. Am JH Clin Nutr. 2017 105 758-677. 3 Morita H He F. Kawase M et al. Preliminary human study for possible alteration of serum immunoglobulin E production in perennial allergic rhinitis with fermented milk prepared with Lactobacillus gasseri TMC0356. Microbiol Immunol. 2006 50(9) 701-6. 4 Olivares M Diaz-Ropero MP Gomez N et al. The consumption of two new probiotic strains Lactobacillus gasseri CECT 5714 and Lactobacillus coryniformis CECT 5711 boosts the immune system of healthy humans. Int. Microbiol. 2006 9(1) 47-52. 5 Martinez-Canavate A Sierra S Lara-Villoslada F et al. A probiotic dairy product containing L. gasseri CECT5714 and L. coryniformis CECT5711 induces immunological changes in children suffering from allergy. Pediatr Allergy Immunol. 2009 20(6) 592-600. 6 Ohno H Tsunemine S Isa Y et al. Bioscience and Microflora. 2005 28(8) 462-6. 7 The 114th Meeting of the Japanese Pharmacological Society. Kobe Japan. Nov 14 2008. 8 Isa Y Tsunemine S Shimakawa M et al. The 58th Meeting of the Japanese Society of Allergology. Tokyo Japan. Nov 27-29 2008. 9 Golden BR Gorbach SL. 1993. Ch 13. Probiotics. The Scientific Basis (Fuller R ed.). Chapman & Hall. London pp. 365-8. 10 Independent Laboratory Analysis. Food Products Laboratory. Portland OR. April 6 2005. WWW.VITAMINRETAILER.COM MAY 2017 64 VITAMIN RETAILER NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Drinkable Veggies San Diego CA-- Drinkable Veggies are vegetable juice reinvented. According to the company these blends are Bonafide Provisions fresh delicious and nutrientdense take on traditional vegetable juices which are often loaded with MSG and made from concentrate. The line consists of five blends Revitalize Thrive Revive Renew and Glow for an unparalleled option in the functional beverage category as they deliver the nutrition of whole vegetables along with bone broth while ensuring real food nutrition and flavor remain the focus. Each Drinkable Veggies variety is 110 calories or less and well-balanced in macronutrients including fat carbohydrates and 6 to 11 grams of protein making for an alternative to high-sugar juice. They are also created using high pressure processing to ensure nutritional and functional properties of the product remain intact. The Drinkable Veggies line helps everyone achieve their recommended serving of vegetables per day and the addition of organic bone broth makes for an extra boost of powerful nutrition. These 12-oz. bottles have an MSRP of 5.99 each. For more information call (760) 683-9146 or visit Clean Green Protein with Lentein POMPANO BEACH FL--Clean Machine is the first company in the world to include Lentein in its Clean Green Protein protein powder according to the company. Lentein is higher in essential amino acids BCAA s and nutrient density than any other plant protein currently available with more than 40 percent daily value of omega-3 in a single serving. Clean Machine combine lentein with PURISPea the only pea protein isolate grown and manufactured in the U.S. The product also includes ProHydrolase vegan enzyme blend which breaks down the protein nearly completely for maximum bio-availability and minimum digestive discomfort. Naturally flavored and sweetened Clean Green Protein is natural certified vegan gluten free and non-GMO. A 37-serving canister is available for 59.99. For more information call (813) 769-5167 or visit Fibroxia GREEN BAY WI--Fibroxia by EuroPharma addresses pain with a combination of clinically tested botanical ingredients for muscle pain fatigue and nerve function. It combines powerful synergistic ingredients for a strong formula. It contains clinically studied curcumin (backed by 30 published clinical studies) boswellia uniquely standardized for a strong concentration of key compounds including AKBA (acetyl-11-ketobeta-boswellic acid) concentrated turmeric essential oil (a source of turmerones) and frankincense oil supplies compounds which support mental well-being. Sixty soft gels retail for 59.95. For more information call (866) 598-5487 or visit K Complete ARLINGTON HEIGHTS IL--Our body utilizes three important forms of vitamin K to achieve optimal cardiovascular system bone and blood health. K Complete from Carlson Labs provides this dynamic trio of vitamin K1 K2 as MK-4 and K2 as MK-7 in one soft gel. Vitamin K plays a primary role in healthy blood clotting and is also critical for arterial health and activating the important protein that binds calcium to bones. Unfortunately it is difficult to get enough vitamin K through diet alone which is why a supplement can be a great option. Each soft gel of K Complete provides 500 mcg of vitamin K1 1.5 mg of vitamin K2 as MK-4 and 45 mcg of vitamin K2 as MK-7 for a powerful kick of K. Add vitamin K-- the forgotten but vital nutrient--to your diet with Carlson K Complete. Forty-five soft gels are available for a retail value of 29.90 while 90 soft gels have an MSRP of 52.50 each. For more information call (888) 234-5656 or visit Ageless Cell FORT LAUDERDALE FL--Ageless Cell is the first supplement in Life Extension s Geroprotect line that helps inhibit cellular senescence a natural part of the aging process where cells no longer function optimally. Ageless Cell was created by Life Extension in partnership with Insilico Medicine Inc. a Maryland-based data analytics company that utilizes artificial intelligence to help combat aging and improve healthy lifespan. Insilico s advanced efforts identified NAcetyl-L-Cysteine (NAC) myricetin (a naturally occurring polyphenolic flavonoid found in berries fruits and herbs) the potent green tea polyphenol EGCG and gamma-tocotrienol as powerful geroprotective nutrients that can help protect the body from the effects of cellular senescence. By rejuvenating near-senescent cells and encouraging the body s natural process for dealing with senescent ones Ageless Cell (MSRP 40 30 ct.) turns back the clock at the cellular level. Benefits include directly targeting biological aging rejuvenating tired cells and helping combat cellular senescence. For more information call (800) 544-4440 or visit VITAMIN RETAILER 65 Pink Lady and Martini PureGloss Lip Glosses GREAT BARRINGTON MA--PureGloss Lip Gloss by Jane Iredale is creamy on the lips and provides an ultra-glossy finish without feeling tacky and without the use of petroleum-based products according to the company. The soothing and hydrating formula has a base of organic oils including moringa butter lotus flower wax and orange peel wax. Each 0.16-oz. lip gloss has an MSRP of 26. For more information call (877) 869-9420 or visit MAY 2017 WWW.VITAMINRETAILER.COM NEWPRODUCTS Deep Ocean Minerals MONROE WA--Whole Earth & Sea Deep Ocean Minerals from Natural Factors is a natural and sustainable product harvested from deep ocean water that is drawn from a depth of 662 meters in a pristine location protected by steep mountains. It includes more than 70 essential minerals and trace elements including calcium magnesium potassium sodium boron and iodine that give structure to our organs tissues and bones and help maintain fluid balance pH balance and membrane permeability. A 3.38-oz. container has an MSRP of 32.95. For more information call (877) 551-2179 or visit Probiotic Pak OGDEN UT--Trace Minerals Research s Probiotic Pak with quick melt technology allows consumers to take probiotics anytime anywhere--it can even be placed on food. No mixing necessary. Probiotic Pak is formulated with 16 billion viable organisms from eight different friendly bacterial strains. Since intestinal flora often decreases with age it s important to supplement the diet with probiotics. A balanced gut microbiome supports many functions in the body including digestion circulation immunity and oral health. A pack of 15 sticks has an MSRP of 21.49. For more information call (800) 624-7145 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Stainless-Steel Shaker Bottle ENGLEWOOD CO--Shake Things Up Introducing New Wave Enviro Products new stainless-steel shaker bottle--it blends any powder anytime no clumps guaranteed. The blender is built into the cap so no more whisks to lose. This dishwasher safe 25-oz. shaker bottle is made from top quality 304grade stainless steel and is available for an MSRP of 9.99. For more information call (800) 592-8371 or visit Vega Protein Shake VANCOUVER BC CANADA--Vega Protein Shake is a delicious way to get nutrition on the go. The shake is available in chocolate and vanilla flavors and has 20 g of complete protein. It contains a multisource plant-based blend from pea hemp and pumpkin seed other veggies and greens green algae and 12 vitamins and minerals. The shake boasts 3-4 g fiber 1 g omega-3 ALA and essential fatty acids from flaxseed and is Non-GMO Project Verified gluten free and certified vegan. A pack of four 11-oz. cartons has an MSRP of 9.99. For more information call (855) 395-8809 or visit VeganSmart IRVINE CA--VeganSmart (Prevention LLC) is a vegan all-in-one nutritional shake with a complete blend of five non-GMO plant based proteins that help build and repair tissue and muscle. VeganSmart does not contain any artificial sweeteners flavors colors preservatives gluten soy dairy or eggs. In just one serving VeganSmart includes 22 vitamins and minerals that promote healthy cell functions in the body according to the company. In addition a serving contains nine vegetables and fruits that naturally produce antioxidants for a healthy diet. By combining the importance of plant based nutritious ingredients with a delicious variety of fun flavors VeganSmart protein shakes provide enjoyable yet healthy options for consumers. The MSRP for a box of single servings packets (12 packets per box) and large jug (22.8 oz.) are 35.88 and 36.99 respectively. For more information call (800) 421-1830 or visit InvigoFlex GS FREEHOLD NJ--InvigoFlex GS (WynnPharm Inc.) is the newest joint supplement product especially formulated to provide a premium-quality USPgrade vegetarian glucosamine sulfate. Along with the addition of Boswellia serrata InvigoFlex is a vegetarian safe shell-fish free GMO-free and glutenfree product that contains little to no sodium content. The WynnPharm proprietary blend in InvigoFlex GS offers a unique formulation to support joint function and cartilage to provide necessary support when needed most according to the company. A one-month supply (60 caplets) retails for 29.95. For more information call (800) 214-9600 or visit Hyaluronic Acid Capsules IRVINE CA--NeoCell s Hyaluronic Acid capsules gives skin the quenching hydration that it craves. Each capsule holds 1 000 times its weight in water assisting in cell turnover reducing the appearance of wrinkles and providing smooth supple skin (MSRP 16.99 60 ct.). For more information call (949) 699-1626 or visit 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM MAY 2017 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Bright Line Eating The Science of Living Happy Thin & Free In this book Susan Peirce Thompson PhD shares the weight-loss solution based on her Bright Line Eating Boot Camps. Rooted in neuroscience psychology and biology Bright Line Eating explains why people who are desperate to lose weight fail again and again it s because the brain blocks weight loss. Bright Line Eating (BLE) is a simple approach designed to reverse that process. By working with four Bright Lines --clear unambiguous boundaries--Susan Peirce Thompson shows us how to heal our brain and shift it into a mode where it is ready to shed pounds release cravings and stop sabotaging our weightloss goals. Best of all it is a program that understands that willpower cannot be relied on and sets us up to be successful anyway. Through the lens of Thompson s own story and those of her Bright Lifers readers will discover firsthand why traditional diet and exercise plans have failed in the past. Readers also learn about the role addictive susceptibility plays in their personal weight-loss journey where cravings come from how to rewire their brain so they disappear and more. Thompson guides readers through the phases of Bright Line Eating--from weight loss to maintenance and beyond--and offers a dynamic food plan that will work for anyone whether they are vegan gluten free paleo or none of the above. Author Susan Peirce Thompson PhD Pages 320 Price 25.99 (hardcover) Publisher Hay House Inc. Contact Katie Riess Katie ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Continental Vitamin Company CW Hemp Daiwa Health Development Genesis Today Health Plus Inc. Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors Natural Factors NAXA Nordic Naturals North American Herb & Spice Now Foods Pharmachem Labs (Cranmax) Pharmachem Labs (Phase 2) Redd Remedies Scandinavian Formulas Inc. Wakunaga of America Xlear Inc. PAGE C4 9 29 11 33 31 13 15 17 19 21 23 25 27 43 7 C2 C3 35 39 22 5 1 3 PHONE (281) 240-3332 (800) 421-6175 (719) 419-8169 (877) 434-3633 (800) 916-6642 (800) 822-6225 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (713) 502-9141 (800) 662-2544 (800) 243-5242 (888) 669-3663 (519) 467-2071 (519) 467-2071 (888) 453-5058 (800) 688-2276 (949) 855-2776 (877) 599-5327 WEB bluebonnet cvc cwhemp daiwa genesistoday healthplus naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naturalfactors naxa nordicnaturals nahs nowfoods pharmachem pharmachem reddremedies scandinavian wakunaga xlear INDUSTRYEVENTS September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 MAY 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 Back Talk THIS MONTH Originally from Hungary and now a resident of Central New Jersey Csilla Bischoff struggled for years with food cravings mood swings and even heart palpitations. In 2004 a local cooking class that highlighted the health properties of food inspired Bischoff to enroll at the Institute for Integrative Nutrition in New York NY. Her focus was on healthy living without traditional dieting deprivation and confusing regimens. She has been working as a certified health coach supporting men and women in diet and lifestyle ever since. Now I get to work with clients who suffer from many of the same health conditions I once did and it is such an honor and so rewarding to have the opportunity to help them heal themselves she said. Her practice is based in Somerset County NJ but she supports clients nationwide. Bischoff also offers workshops corporate workshops group programs healthy cooking classes and health food store tours. Here she lists tips on working with natural product retailers to hold successful in-store health and nutrition events. Instagram and most retailers have newsletters where they promote their events regularly. They display flyers at the store and also hand out flyers at their events and workshops for upcoming classes. I share with my email list and I also promote on my social media pages. The most successful promotion is when I shoot a video at the store and announce an upcoming event. If the retailer uses a texting service it will bring in more people many people do not check emails as much as they used to. tomers you know a personal call Creating Facebook events Posting on Facebook--photos and videos are best--make sure you offer great content in the posts Paying for Facebook ads Handing out flyers at the register Putting a banner out in front of the store Announcing your event to the local media 4. See your event as an investment in future sales and a loyal customer base. Events can be a great strategy to build word-of-mouth business. Ongoing gatherings will create a sense of community and classes events that speak directly to your customer base will turn your business into a popular destination. Make sure you greet everyone who comes and show interest in them. 5. Consider serving refreshments. Food always brings people in. 6. Consider giving out goody bags to the first X number of people. 7. Take photos and videos of the event. Live video streaming during the event on Facebook is awesome Post your photos videos online. Thank everyone who attended and tag the people you know personally. Their friends will see the posts. 8. Encourage customers to share their positive experience on social media--Twitter Facebook Instagram etc. 9. Offer a coupon or other special to those who attend. Give them a reason to come back. 10. Ask customers what they want--which topic and speaker. Listen to their needs. WWW.VITAMINRETAILER.COM MAY 2017 WITH JANET POVEROMO Csilla Bischoff HHC Founder Shining Health Phone (732) 356-5051 Website Question Do you suggest products to retailers to carry in their store Question In your career as a holistic health coach how many events have you held Answer I have I have done many talks at a local integrative pharmacy and they have specifically asked me what products I suggest they carry so their customers can purchase them. They have done very well with that. Answer I have been in practice for 12 years and have been very active from the beginning--easily more than 200 events. How do you determine the type of event with the retailer Question What are your best tips for a successful in-store event Question Answer 1. Take into consideration the season of year when you re planning to run the event and choose the day and time carefully. Planning events on the weekend in summer or when the weather is good might bring in less people than if you offered it on a weekday evening. 2. Plan ahead. Allow plenty of time to advertise your event. 3. Use multiple advertising tactics to get the news out to the public such as Sending out email invitations to customer base--send reminders as the date comes closer--give cus- Answer It depends ... I often make suggestions based on what I had experienced to be the most popular topic and sometimes the retailer will ask me to speak on a specific topic based on what they need or what their customers are struggling with. How do you work with retailers to promote events Question Answer We both promote through social media such as Facebook and 68 VITAMIN RETAILER Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser