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Description: In This Issue: 2017 Vity Awards, Men's Health, Private Label, and Flower Essences, Cell Salts

Don t miss a single issue of VR in 2017...go online to renew your free subscription today June17 Go to nahs for info about this advertiser Go to cvc for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS JUNE17 VOLUME 24 NUMBER 6 22 28 34 44 Features 22 Private Enterprise The nuts and bolts of partnering with a private labeler. Gluten-free and Allergyfriendly Bonus Summer Edition 44 46 52 53 Special Report Product Focus ACG Update New Products 28 Healthy and Strong Natural products address men s wants and needs. 34 2017 Vity Awards Vitamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2017 Vity Awards. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 6 June 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 54 57 Off the Cuff Sports Nutrition Healthy Shopper 58 60 64 Product Spotlight Supplement Science Natural Medicine Departments 6 10 14 20 66 Hot Sellers Industry News Association News Research Update New Products 70 70 70 72 Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to xlear for info about this advertiser OFFTHECUFF FDA Approval here is a new commissioner of the FDA (U.S. Food and Drug Administration) Dr. Scott Gottlieb who has been welcomed by the supplement industry in part because he is a fan of dietary supplements--he said he uses them every day--and also because he supports limiting regulation that impedes innovation. He is also in favor of modernizing the agency. Gottlieb who has a strong medical background but not as much on the food side was sworn in as the 23rd commissioner of FDA on May 11 (see news item on page 14). According to the FDA website he is a physician medical policy expert and public health advocate who previously served as the FDA s deputy commissioner for medical and scientific affairs and before that he was a senior advisor to the FDA commissioner. Gottlieb also worked on implementation of the Medicare drug benefit as a senior advisor to the administrator of the Centers for Medicare and Medicaid Services. In 2013 he was appointed by the Senate to serve on the Federal Health Information Technology Policy Committee which advises the Dept. of Health and Human Services on health care information technology. T New Focus According to Bloomberg News workers in the FDA s Office of Regulatory Affairs will begin focusing on overseeing specific product areas--such as pharmaceuticals or medical devices-- rather than activities in their U.S. geographic regions Gottlieb said in a memo. The staff of 4 000 investigates consumer complaints oversees imported goods and inspects domestic and for- eign facilities to ensure compliance with agency standards. The initiative was proposed four years ago with implementation set to start this month. The refocusing will make our field programs more modern and responsive to today s threats and challenges while making sure that we are taking a riskbased and science-based approach to our work Gottlieb said in the memo. We need to make sure that we are achieving the greatest degree of consumer protection with the resources that we have. The Natural Products Association (NPA) supports the FDA s plans to reorganize its inspection staff and applauded Gottlieb for his efforts to modernize the agency. The most effective way to oversee the supplement industry is to enforce the current law and aggressively pursue criminals that break it said Dan Fabricant PhD president and CEO of NPA. We applaud Dr. Gottlieb s commitment to modernizing the FDA and making it more responsive to the consumers and manufacturers of dietary supplements and natural products. The Council for Responsible Nutrition (CRN) is also in favor of the change of direction. Steve Mister CRN s president and CEO stated CRN commends FDA Commissioner Scott Gottlieb and the agency for announcing the implementation of its Program Alignment a major initiative that will help strengthen FDA s ability to protect public health. With this appointment the natural products industry has breathed a sigh of relief especially since new dietary ingredient (NDI) rules are currently on the line and also with the hope that the new alignment will strengthen enforcement of the laws we already have. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel Gluten-free ShariB Section Editor Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Mark Becker Gene Bruno MS MHS Hilary Daninhirsch Karen Morse Michael Murray ND Tricia Ryan Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. There s a dilemma of chronic pain due to inflammation. --Donna Ray co-owner CDR Naturals Health Food Store on the store s Hot Product of the Month NORTHEAST SOUTHEAST DEBRA S NATURAL GOURMET Concord MA VITAMIN MINERAL SUPPLEMENT Life Force Green Multiple by Source Naturals SPECIALTY SUPPLEMENT Green Vibrance by Vibrant Health HERBS BOTANICALS SleepThru by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Natural Stress Relief by Zenify PERSONAL CARE Lavender Essential Oil by Vitality Works HOT PRODUCT OF THE MONTH Regional Allergies by Dr. King s (King Bio) Natural Medicine BRIGHTER DAY NATURAL FOODS MARKET Savannah GA VITAMIN MINERAL SUPPLEMENT Earth s Blend Multivitamin by Paradise Herbs SPECIALTY SUPPLEMENT Entire Line by CV Sciences HERBS BOTANICALS TribuPlex 750 by MRM FUNCTIONAL FOOD BEVERAGE Protein & Greens (ORACEnergy) by Paradise Herbs PERSONAL CARE Magnesium Products by Mg12 HOT PRODUCT OF THE MONTH Black Seed Oil by Amazing Herbs MIDWEST CENTRAL CDR NATURALS HEALTH FOOD STORE Bourbon MO VITAMIN MINERAL SUPPLEMENT CuraMed by Terry Naturally EuroPharma SPECIALTY SUPPLEMENT Silver Biotics by American Biotech Labs HERBS BOTANICALS Beet Juice Powder by Pines Internationals FUNCTIONAL FOOD BEVERAGE RAW Protein & Greens by Garden of Life PERSONAL CARE All Natural Roll-on Deodorant by Alvera HOT PRODUCT OF THE MONTH CuraMed by Terry Naturally EuroPharma INDIANA BOTANIC GARDENS INC. Hobart IN VITAMIN MINERAL SUPPLEMENT Nanomist Multi-Vitamin Spray by Spray For Life SPECIALTY SUPPLEMENT UT Complete with Cranberry and Probiotics by Botanic Choice HERBS BOTANICALS Herbal 9 Essentials by Botanic Choice FUNCTIONAL FOOD BEVERAGE ZipStix by Indiana Botanic Gardens Inc. PERSONAL CARE Nightly Collagen Cream by Botanic Spa HOT PRODUCT OF THE MONTH CBD Oils by CV Sciences NORTHWEST WEST WEALTH OF HEALTH Idaho Falls ID VITAMIN MINERAL SUPPLEMENT Alive Calcium (Bone Formula) by Nature s Way SPECIALTY SUPPLEMENT Ultimate Omega by Nordic Naturals HERBS BOTANICALS Curamin Extra Strength by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Energy Fuel by Twinlab PERSONAL CARE Xylitol Toothpastes by XLEAR HOT PRODUCT OF THE MONTH Curamin Extra Strength by Terry Naturally EuroPharma SHERI S SONSHINE NUTRITION CENTER Lodi CA VITAMIN MINERAL SUPPLEMENT Vitamin Code Iron by Garden of Life SPECIALTY SUPPLEMENT Curamin Extra Strength by Terry Naturally EuroPharma HERBS BOTANICALS Super Fruit Garcinia Cambogia Fruit Rind Extract Vegetable Capsules by Bluebonnet Nutrition FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Bragg PERSONAL CARE Lavender Oil by NOW HOT PRODUCT OF THE MONTH Bone Broth Protein by Ancient Nutrition Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to gardenoflife for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP FDA Takes Action Against U.S.-based Companies Said to be Selling Fraudulent Cancer Treatments n April 25 the U.S. Food and Drug Administration (FDA) posted warning letters addressed to 14 U.S.-based companies including South Carolinabased Everything Herbs and Californiabased Nature s Treasures among others said to be illegally selling more than 65 products that fraudulently claim to prevent diagnose treat or cure cancer. The products are marketed and sold without FDA approval most commonly on websites and social media platforms. Consumers should not use these or similar unproven products because they may be unsafe and could prevent a person from seeking an appropriate and potentially life-saving cancer diagnosis or treatment said Douglas W. Stearn director of the Office of Enforcement and O Import Operations in the FDA s Office of Regulatory Affairs. We encourage people to remain vigilant whether online or in a store and avoid purchasing products marketed to treat cancer without any proof they will work. Patients should consult a health care professional about proper prevention diagnosis and treatment of cancer. It is a violation of the Federal Food Drug and Cosmetic Act to market and sell products that claim to prevent diagnose treat mitigate or cure diseases without first demonstrating to the FDA that they are safe and effective for their labeled uses. The illegally sold products cited in the warning letters include a variety of product types such as pills topical creams ointments oils drops syrups teas and diagnostics (such as thermography devices). They include products marketed for use by humans or pets that make illegal unproven claims regarding preventing reversing or curing cancer killing inhibiting cancer cells or tumors or other similar anti-cancer claims. The FDA has requested responses from the 14 companies stating how the violations will be corrected. Failure to correct the violations promptly may result in legal action including product seizure injunction and or criminal prosecution. For more information visit To see the list of warning letters visit https ForConsumers Prote ctYourself HealthFraud ucm533465.htm. GoMacro Offers Support to Protect Farm Animals oMacro (Viola WI) a family-owned vegan nutrition bar company aims to deepen its commitment to rescue abused and neglected farm animals by providing financial support for Farm Sanctuary a non-profit committed to protecting farm animals from cruelty and inspiring change in the way society views and treats them. During the month of May 10 percent of net proceeds from specially marked Peanut Butter MacroBars were donated to support Farm Sanctuary s mission. As owners of a family farm GoMacro co-founders Amelia Kirchoff and Jola Sonkin (mother and daughter) have always held a deep commitment toward animal kindness. At our farm animals are our friends not our food said Sonkin GoMacro co-founder and CEO. We re thrilled to support Farm Sanctuary and their mission to educate about the realities of animal agriculture and to help provide shelter and reprieve for abused animals. Gene Baur co-founder and president of Farm Sanctuary commented We are very excited to partner with GoMacro in 2017. GoMacro s values align with Farm Sanctuary s effort to create a healthier more compassionate world for all. Peanut Butter MacroBars (MSRP 2.89) with the Farm Sanctuary seal will be available nationwide at leading natural food retailers such as Whole Foods and INFRA NCG markets along with other participating locations. As with all GoMacro products Peanut Butter MacroBars are Vegan Certified USDA (U.S. Department of Agriculture) Organic Non-GMO (genetically modified organism) Project Verified gluten free certified R.A.W. and C.L.E.A.N. Certified kosher certified and soy free. For more information visit and Jack Challem The Nutrition Reporter Dies at 66 n April 13 2017 Jack Challem bestselling author and beloved figure in the natural products industry passed way after a battle with pancreatic cancer at the age of 66. Born May 29 1950 he will be remembered for many JACK CHALLEM contributions including ushering in science-based nutrition reporting in the natural products industry. Armed with a B.A. and graduate work in sociology and psychology from Northeastern Illinois University some of his earliest science reporting work was for the Los Alamos National Laboratory near Santa Fe NM throughout the 1980s. His more than 20 books many of which were bestsellers included Feed Your Genes Right No More Fatigue Stop Prediabetes Now Syndrome X The Food-Mood Solution and The Inflammation Syndrome. A health and science writer for 43 years Challem launched the eponymous The Nutrition Reporter newsletter in 1992. In recent years Challem was a personal nutrition coach and recognized fine art photographer in the Tucson AZ area. In a 2011 interview Challem told Richard Passwater PhD that his original training in sociology and psychology influenced how he approached nutrition. For example the way we eat does not exist in a vacuum. Eating habits are shaped by upbringing education peer pressure advertising stress and other factors said Challem. He was a member of the American Society for Nutrition and was a columnist for the journal Alternative & Complementary Therapies and served on the editorial board of the Journal of Orthomolecular Medicine. His scientific articles appeared in Free Radical Biology & Medicine Journal of Orthomolecular Medicine Medical Hypotheses Psychology Today and other journals. He wrote articles for consumer periodicals as well including Alternative Medicine Better Nutrition Let s Live Modern Maturity Natural Solutions and WellBella and was featured or quoted in all major natural products industry magazines. His son Evan Challem and many cousins survive him. G O 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to nowsolutions for info about this advertiser INDUSTRYNEWS Garden of Life Earns Non-GMO Project Verification for Probiotics Line lorida-based Garden of Life has earned Non-GMO (genetically modified organism) Project Verification for its entire line of Dr. Formulated probiotics the fastestgrowing line of probiotics in the natural channel according to SPINS (12 weeks as of March 19 2017). David Perlmutter MD is the formulator of the Dr. Formulated probiotics line. Perlmutter has been a vocal advocate against the proliferation of GM crop production in F the U.S. Chemicals such as glyphosate used in the farming of genetically modified crops are toxic to healthy bacteria. While we don t know the long-term effects of genetic modification on our health we do know that heavy loads of these toxic chemicals can harm our human microbiome and that is why it s so important to look for products that have been verified non-GMO said Perlmutter. I m proud that the entire line of Dr. Formulated probiotics has become Non-GMO Project Verified. The Non-GMO Project is a nonprofit organization that offers North America s most trusted third-party verification for non-GMO food and products the Non-GMO Project Verified (and butterfly icon). It is committed to preserving and building sources of non-GMO products educating consumers and providing verified non-GMO choices. For more information visit Benefit Golf Outing Raises 330 000 for Vitamin Angels n May 8 more than 200 golfers from 79 companies came together for the 8th Annual Vitamin Angels Benefit Golf Outing at Crystal Springs Resort in Hamburg NJ. The event cohosted by The Vitamin Shoppe and Nature s Value Inc. raised 330 000 for Vitamin Angels a 501(c)(3) charity that provides nutritional support to children and women at risk of malnutrition globally. The funds raised this year bring the total raised during the eight-year course of the event to more than 2.8 million. At an average cost of 0.25 to reach a child in need annually the cumulative impact of funds raised over eight years will provide vitamins to more O than 11 million children. We are so grateful for the ongoing support we receive from everyone involved with this event said Howard Schiffer president and founder of Vitamin Angels. Every year our guests bring such enthusiasm their belief in the power of vitamins is palpable and is making a huge impact. Attendees of the event who enjoyed a full round of golf reception and dinner also supported the nonprofit by raising more than 26 000 on site. The success of the event was made possible through the support of the following sponsors The Vitamin Shoppe Nature s Value Inc. Barrington Nutritionals Glanbia Performance Nutrition H&M USA Inc. Nutrawise Health and Beauty Vitaquest Iovate Health Sciences Naturex Inc. ABH Pharma Inc. CapsCanada Corp. Kura Nutrition NutraClick Package All Corp. Reserveage & Twinlab Dymatize Healthy Natural Solutions Horphag Research (USA) Inc. Indena USA Inc. Natural Factors Nutrabolt Nutraland USA Inc. and ZoomEssence. For more information visit and You re Hired CHRISTINA LIV WOOD Christina Liv Wood was named project manager for Bioforce USA s (Ghent NY) Herbamare an organic herbed sea salt that has been a staple in Europe for decades. In her new position Wood will help build the distribution network and promotional programs of Herbamare in the U.S. Don t miss a single issue of VR in 2017...go online to renew your free subscription today June17 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to twinlab for info about this advertiser ASSOCIATIONNEWS Associations Applaud Senate Confirmation of Gottlieb to Lead FDA T he Natural Products Association (NPA) and Council for Responsible Nutrition (CRN) both commend the U.S. Senate s confirmation of Scott Gottlieb MD to the post of U.S. Food and Drug Administration (FDA) commissioner. Gottlieb has promised access to supplements and to enforce current law to protect consumers. Dr. Gottlieb will ensure consumers have access to products that support their health and that businesses have the right to sell those products and grow the economy said Dan Fabricant PhD CEO and president of NPA. We congratulate Dr. Gottlieb on his confirmation and look forward to working with him in ways that lead to a healthier America. CRN welcomes Dr. Scott Gottlieb s confirmation to the post of Food and Drug Administration Commissioner. His prior experience at the agency combined with his medical background and his understanding of industry all bolster our confidence that he is well-qualified to lead the FDA. Dr. Gottlieb will bring the right balance of concern for consumer safety focus on product integrity and protection of consumer access to a wide array of dietary supplement products added Steve Mister president and CEO of CRN. We were pleased to learn that Dr. Gottlieb is among the 71 percent of Americans--over 170 million of them--who take dietary supplements. Further we are encouraged by his statement during his confirmation that the Dietary Supplement Health and Education Act (DSHEA) is the right framework for regulating our industry Mister continued. We are hopeful that he will fully enforce the law as intended by Congress and on behalf of our member companies CRN pledges our support to continue to educate and encourage our industry to comply with those regulations to help ensure consumers have access to a variety of safe and beneficial dietary supplement products. We look forward to working with Dr. Gottlieb and his team at the Center for Food Safety and Applied Nutrition (CFSAN) and the Office of Dietary Supplement Programs. Gottlieb recently answered a question from the U.S. Senate Committee on Health Education Labor and Pensions (HELP) promising to enforce the current laws governing the supplement industry. As someone who uses dietary supplements every day I believe they serve an important role in health promotion for millions of Americans and I support consumer access to these products said Gottlieb. I believe the regulatory framework established under DSHEA is the right one and if confirmed I would commit to enforcing DSHEA as intended by Congress. According to the Nutrition Business Journal sales of supplements grew 6.2 percent in 2016 (compared to 5.9 percent in 2015 and 5.1 percent in 2014) to reach the 39 billion mark. U.S. natural and organic food channel saw sales grow 10.7 percent to 67.2 billion in 2015. The entire natural products industry including food beverages supplements and personal care products (i.e. cosmetics) grew nearly 10 percent to 180 billion in 2015. For more information visit or NPA Asks Congress to Support Access to Vitamins for Low-income Families T he Natural Products Association (NPA) recently commended the U.S. House for urging the Institute of Medicine (IOM) to investigate expanding access to vitamins for low-income mothers and children. The provision included in the House Agriculture Committee s FY 2017 appropriations bill report comes after a yearlong grassroots and advocacy effort spearheaded by NPA. If school cafeterias are allowed to serve things like French fries and pizza we think it is reasonable to find a way for mothers and fathers to purchase items that can support their children s health said Dan Fabricant PhD president and CEO of NPA. Expanding WIC (Women Infants and Children) to cover supplements would mark a big win for low-income families and we commend the House for taking this first step in pushing such a common-sense policy stance. NPA s grassroots network renewed its push this year to expand access to dietary supplements to all Americans ensuring this crucial provision to start the process to help low-income families was included in the 14 VITAMIN RETAILER House appropriations bill added Fabricant. As an industry we still have some work to do but we are truly thrilled at starting this important discussion to get it across the goal line we need everyone in the industry to write congress at and tell them that we want to see expansion of WIC to include multivitamins. Since 1978 the WIC Supplemental Food Program has served low income at risk pregnant breastfeeding and postpartum women infants and children up to age 5. The WIC program provides federal grants to states for supplemental foods health care referrals and nutrition education. The program has grown significantly in its nearly 40 years of existence and it now serves approximately eight million participants. According to a study published in the Maternal and Child Health Journal children without access to proper nutrition are more likely to develop learning difficulties in the first two years of life. The inclusion of vitamins in the WIC program will help combat that issue specifically for lowincome women and children. Vitamins are proven to have many health benefits that are especially relevant to those individuals the WIC program intends to help. They can Prevent classic nutrient deficiency diseases (scurvy pellagra and iron deficiency anemia) Improve appetite and growth rates in low-income children Prevent neural tube birth defects Protect against heart disease and stroke and Build bone mass in the young. NPA will continue to work with Congress to define the parameters for the inclusion of multivitamins in the WIC program and in the Food Stamp SNAP program which will likely be addressed in the 2018 farm bill to ensure the maximum number of families access their benefits. For more information visit WWW.VITAMINRETAILER.COM JUNE 2017 Go to daiwa for info about this advertiser ASSOCIATIONNEWS The Supplement OWL Takes Flight O ne year after the project was formally announced the Supplement OWL (Online Wellness Library) became a reality as the online product registry is now live. Serving as a resource for regulators retailers and industry the OWL is an industry-wide self-regulatory initiative that will help create a rich and more complete picture of the marketplace and can be accessed by anyone using the internet. According to Steve Mister president and CEO Council for Responsible Nutrition (CRN) Last month during Expo West it was heartening to witness the high level of awareness about the Supplement OWL and exhilarating to be surrounded by the industry buzz. This has been a unique opportunity for our industry working together on a self-regulatory initiative for the greater good. We credit those thought leaders who recognized the importance of an industry-wide registry that would fill a gap for regulators and we commend those companies who wanted to be--and are-- part of the first wave of labels available in the product registry. Together we gained consensus around a dietary supplement registry we built it and now we re ready to make it grow. With the launch the Supplement OWL is now widely accessible for examination. All companies can test-drive the product registry and retailers can begin to use it to evaluate products on their shelves. CRN is confident that the number of companies participating in the Supplement OWL and the number of labels included will grow to the point where users will question why a company s label is not available in the Supplement OWL. Today is just the start but broader engagement that s the end game said Mister. If you have confidence in your product and in your label why wouldn t you want to house it in a free product registry that demonstrates you re willing to help the industry be more transparent and more accountable to our regulators to retailers and ultimately to consumers. If daylight is indeed the best disinfectant then the Supplement OWL helps to clean up the industry by putting products on display. Earlier this month the American Botanical Council the Consumer Healthcare Products Association and the Natural Products Association publicly announced their support for the Supplement OWL. Added Mister We anticipate there will be additional expressions of public support. It s the right thing to do especially at a time when some anticipate government will seek to reduce industry regulation. That s when we have our best opportunity to proactively find ways to raise the bar for this industry. That s what the Supplement OWL does. The Supplement OWL offers two tiers of information. Participation in Tier 1 includes an image of the product a complete product label and other fields of information obtained principally from the label itself. There is no charge to participate in Tier 1. Tier 2 allows companies to upload additional supporting information and documentation about their products and to choose who will have access to that information. Once a label is uploaded to Tier 1 companies can participate in Tier 2 for a nominal charge. Getting started with uploading labels involves a three-step process beginning with outreach to UL the global independent safety science company who is developing and administering the technology that drives the Supplement OWL to learn what product and label information will need to be submitted. Then companies can choose from four options to determine the best method to submit their labels 1) electronic transfer from an existing IT system 2) conversion from the ODS label database 3) manual data entry or 4) a third-party upload service. For more information visit Organic & Natural Health s Facebook Live Event Attracts a Crowd O rganic & Natural Health Association hosted its second consumer retail educational program on April 23 in partnership with Syracuse NY health food store Natur-Tyme. More than 1 200 consumers attended and upwards of 65 000 viewed the content via Facebook Live broadcast. For the 17th year Natur-Tyme hosted its popular annual spring health fair at the New York State fairgrounds and this year partnered with Organic & Natural Health to secure a keynote speaker lineup including New York Times best-selling author Dr. Joseph Mercola as well as internal and integrative medicine specialist Dr. Dana Cohen naturopathic and functional medicine doctor Geo Espinosa ND and pharmacist author and media personality known to consumers nationwide as The Herbal Pharmacist David Foreman RPh. Organic & Natural Health s retail membership program called The Power of 16 VITAMIN RETAILER Nutrients is a unique program in the natural products industry and a key component to its mission that allows the organization to directly connect with consumers who are interested in learning how to live a healthy lifestyle. Its first retail event was held on Oct. 1 2016 in partnership with Lassens Natural Foods & Vitamins the 45-year-old California-based health food store and featured keynote speeches from Mercola clinical pharmacist and board certified clinical nutritionist James LaValle RPh CCN and executive director of GrassrootsHealth Carole Baggerly. We are committed to the consumer and getting the latest health information in their hands said Karen Howard CEO and executive director of Organic & Natural Health. It s one of the key programs that differentiates us from other trade organizations in the natural products industry. Organic & Natural Health s The Power of Nutrients retail membership program aligns with its consumer driven nutrient awareness campaign that will focus this year on the health benefits of omega-3 DHA and EPA. Organic & Natural Health s Scientific Advisory Board will bring consumer attention to research backing the health benefits of omega-3 and the importance of self-testing showing consumers how to use the omega-3 index to determine adequate levels of DHA and EPA in the bloodstream. For more information call (202) 660-1345 or visit WWW.VITAMINRETAILER.COM JUNE 2017 Go to naturalfactors for info about this advertiser ASSOCIATIONNEWS UNPA Announces New GMP Training Course and Newest Executive Member T he United Natural Products Alliance (UNPA) is launching a new training series Beyond GMPs Mastering The Key Elements Of Dietary Supplement Quality Before Your Next FDA Inspection or Audit to be taught by former U.S. Food and Drug Administration (FDA) investigator Larisa Pavlick UNPA s vice president global regulatory and compliance. The two-day training course will be held June 27-28 in Provo UT and will address the key elements of dietary supplement quality identity purity strength and composition which manufacturers will need to master to be in full compliance with good manufacturing practices as mandated by the Dietary Supplement Health and Education Act (DSHEA). Pavlick who has been in more than 200 facilities on behalf of FDA in her role as an investigator will share her FDA knowledge and experience to help industry companies achieve the level of quality FDA requires during facilities inspections. The training will cover all pertinent inspection topics. This training is the culmination of UNPA s many years of promoting best practices for the dietary supplement industry said Loren Israelsen UNPA president. To our knowledge no one is offering a comprehensive GMP (good manufacturing practice) training program that includes the experience and insights of a former FDA investigator. We are pleased to be able to offer this unique training to the UNPA membership and to the industry. One of the reasons I joined UNPA was to be able to help companies be prepared for FDA audits and to provide them actionable in-the-trenches resources to do just that said Pavlick. This training will enable industry companies to be fully prepared to complete a successful FDA inspection which will also enable them to be prepared for all customer and certifier audits. In other news UNPA has announced that Phoenix Formulations is its newest executive member. Phoenix Formulations located in Tempe AZ is a full-service custom contract manufacturer of dietary and nutritional supplements. The company s state-of-the-art facility coupled with its seasoned executive team experienced R&D staff and dedicated workforce apply best practices the latest technology and innovative techniques to ensure superior products for its clients. Phoenix Formulations capabilities include production of capsule tablet and powder formulations. It specializes in protein powders pre- and post-workout mixes energy-drink mixes sports nutrition and meal replacements and functional formulas delivered as coated and uncoated tablets chewable and sustained-release tablets and gelatin vegetarian and delayed-release capsules. Its quality accreditations include NSF GMP NSF Certified for Sport and SQF Level 2 certifications. Among its other notable capabilities Phoenix Formulations has quickly developed into a major force as a producer of powdered dietary ingredients and supplements said Israelsen. The company consists of a team with a wealth of industry experience who are well known in the industry. We warmly welcome Phoenix Formulations and its entire team to our growing list of Arizona members. Phoenix Formulations is proud to join UNPA an organization that has been in the forefront of influencing the domestic and global regulatory landscape for the betterment of consumers and the industry added Eddie Mendivil chief compliance officer. We are looking forward to working collaboratively with UNPA and its members to achieve a common vision of providing consumers with natural health products of superior quality benefit and reliability. For more information visit Homeopathic Manufacturers Explore Next-generation Quality Control ember companies of the American Association of Homeopathic Pharmacists (AAHP) gathered to learn about promising new technologies recently used by the U.S. Food and Drug Administration (FDA) to analyze homeopathic products. Developments in this area could lead to industry-wide manufacturing advancements as well as improvements to the homeopathic drugs that help consumers every day. Mark Land president of AAHP opened the discussion at the association s March 9 biannual meeting in Anaheim CA. In a broad overview Land stated that while most instruments currently used to assess homeopathic medicines can resolve to below one microgram--to less than one part per million--new technologies can resolve to parts per billion. Since homeopathic drug products go through a process of serial dilution to achieve certain potencies these hypersensitive technologies may allow manufacturers to get a deeper look into the makeup of their products than was ever before possible. These technological advancements mark an industry that is growing and getting better. Yet challenges can emerge as new data becomes available for example consistencies at the M parts-per-million level may not hold true at the parts-per-billion level. Dr. Neil Spingarn the meeting s keynote speaker who specializes in chemical analysis and laboratory testing services for pharmaceutical manufacturers is seeing this growing pain throughout the pharmaceutical industry. Routine analysis within our lifetime has evolved from parts per million to parts per billion and even parts per trillion if you know what you are looking for said Spingarn. The challenge is that we find more things as technology gets better but that should lead to exciting developments in homeopathic medicines. In light of new analytical capabilities Spingarn gave members in attendance tips to hone their processes and procedures around quality control. He touched upon potential mechanical issues in the dilution process such as the unpredictability of bubbles and foam accuracy of automated equipment and potential interactions with materials on the surface of succussion containers. Spingarn also instructed attendees on how to perform a step-by-step validation of the dilution process. Further discussion from the membership focused around validations for extreme dilutions the ability to detect memory effects labeling and logistical issues around scheduling and carrying out validation tests. Land and Spingarn both emphasized that in adhering to validation of substances in the parts-per-billion level the homeopathic industry would be reaching a high bar in quality control. In fact such high standards are generally reserved for contaminants not often applied to pharmaceutical products. The FDA s recent use of these hypersensitive technologies on homeopathic products was one of the first for the pharmaceutical industry. By setting a new and very high standard for product testing and quality validation the FDA has given the homeopathic industry an opportunity for growth said Land. In the name of manufacturing excellence we gladly accept the challenge. We look forward to partnering with the FDA exploring these new technologies further and ultimately providing our customers the best products we possibly can. Although current technologies can detect substances at the parts-per-billion level it is important to remember that implications for safety and therapeutic effect at this level are still unknown. There is still much testing to be done but in the end the industry and the consumer should benefit. For more information visit (Continued on page 26) WWW.VITAMINRETAILER.COM JUNE 2017 18 VITAMIN RETAILER Go to pacificresources for info about this advertiser RESEARCHUPDATE Zinc Helps Shorten the Common Cold here is no significant difference between zinc acetate lozenges and zinc gluconate lozenges regarding their efficacy in shortening the duration of common colds according to a metaanalysis published in Journal of the Royal Society of Medicine Open. Seven randomized trials with zinc acetate and zinc gluconate lozenges found that the duration of colds was shortened on average by 33 percent. Zinc lozenges appear to influence the common cold through the release of free zinc ions into the oro-pharyngeal region. However zinc ions can bind tightly to various chemical complexes in such a way that little or no free zinc ions are released. Previously zinc lozenges containing citric acid were shown to be ineffective in treating colds because citric acid binds zinc ions very tightly and no free zinc is released. In the meta-analysis Dr. Harri Hemil from the University of Helsinki Finland collected randomized trials on zinc acetate and zinc gluconate lozenges and compared their observed efficacies. Three trials had used zinc acetate lozenges and found that colds were shortened on average by 40 percent. T Four trials had used zinc gluconate lozenges and colds were shortened on average by 28 percent. The 12 percent difference between the average effects of the two kinds of lozenges was explained purely by random variation. Furthermore one of the zinc gluconate lozenge trials was an outlier inconsistent with all the other six zinc lozenge trials. If that outlier trial was excluded the difference between the three zinc acetate and the three zinc gluconate trials shrunk to just 2 percent i.e. a 40 versus 38 percent reduction in common cold duration. Thus properly composed zinc gluconate lozenges may be as effective as zinc acetate lozenges. Hemil also analyzed the dose response relationship between the elemental zinc dose and the observed efficacy in reducing common cold duration. There was no difference in the efficacy between five trials that used 80 to 92 mg of zinc per day and the two trials that used 192 and 207 mg of zinc per day. Thus zinc doses of more than 100 mg per day do not seem to provide any more benefit. According to Hemil there is no justi- fication for the popular phrase that there is no cure for the common cold because of the strong evidence that zinc lozenges can shorten common cold duration by more than 30 percent. However in future studies the optimal composition of zinc lozenges should be investigated. The optimum frequency of their administration also warrants further investigation. Nevertheless he also considers that the current evidence of efficacy for zinc lozenges is so strong that common cold patients should be encouraged to try them for treating their colds but the patients should ascertain that the lozenges do not contain citric acid or its salt citrate. For more information visit en. New Measurement Technique Lowers Estimated Vitamin D RDA A fter re-measurement of vitamin D by improved technology the recommended dietary allowance (RDA) for vitamin D intake drops from 800 to 400 International Units (IU) per day new research reports. The results of the study were presented at ENDO 2017 the annual scientific meeting of the Endocrine Society in Orlando FL. The RDA is easily achievable with a supplement of 400 IU in winter when vitamin D levels are lowest in North America said principal investigator J. Christopher Gallagher MD professor and director of the Bone Metabolism Unit in the Division of Endocrinology of Creighton University School of Medicine. In estimating the RDA for vitamin D intake the laboratory method used for measuring serum 25-hydroxyvitamin D--25(OH)D--can affect the results he said. The estimated RDA based on the older immunoassay system was 800 IU daily whereas the newer liquid chromatography tandem-mass spectrometry (LC-MS MS) technique estimated that 400 IU daily would meet the RDA. In their earlier double-blind doseresponse clinical trial in the winter and spring of 2007 to 2008 Gallagher and his colleagues enrolled 163 healthy postmenopausal Caucasian women 57 through 90 years of age with vitamin D insufficiency and followed them for one year. The women were at least seven years postmenopausal and they had vitamin D insufficiency based on the World Health Organization cutoff (serum 25(OH)D 20 ng ml or lower). The participants were randomized to one of seven vitamin D3 doses 400 800 1600 2400 3200 4000 4800 IU day or placebo for one year and all the women were given calcium supplements to maintain a total calcium intake. After analyzing the samples and estimating the RDA using the older immunoassay the authors reported that 800 IU daily would meet the vitamin D intake requirement for 97.5 percent of the population. But now that liquid chromatography mass spectrometry (LC-MS MS) has become the gold standard for measuring 25(OH)D the researchers have reanalyzed the original samples using this new technology. Able to determine a more precise dose-response curve they have calculated the RDA for vitamin D to be 400 IU daily. Remember this RDA is for bone health only Gallagher cautioned. It may be different for other diseases. Although trials looking into cancer diabetes and other diseases are ongoing we do not have information about this yet. For more information visit WWW.VITAMINRETAILER.COM JUNE 2017 20 VITAMIN RETAILER Go to naturalfactors for info about this advertiser The nuts and bolts of partnering with a private labeler. By Hilary Daninhirsch our natural products business is thriving. Or maybe it s struggling a bit. Or maybe you want to provide more options for your customers. Whatever the reason perhaps you ve considered partnering with a private labeler to create a unique brand for your store. Carrying a private label creates brand recognition as well as an exclusive product that can be tailored to your customers unique needs and demands. It may sound like a daunting prospect to enter the manufacturing arena even as a silent partner focused more on the retail side of things but more and more businesses are embarking upon offering private label products. Y Why Do It Different retailers may have different reasons for choosing to have a store brand but one major reason said Justin Zehrung vice president of sales and marketing at the Phoenix AZbased manufacturer Essential Source is 22 VITAMIN RETAILER because retailers ... want to provide a stand-out product that works better than other products in the category which in turn speaks about you and your business to your clientele. Starting a private label was essential to strengthening our brand recognition and commitment to quality and pride in our name concurred Retailer Marty Burman owner and operator of Burmans Health Shop in Brookhaven PA outside Philadelphia. Plus it keeps people coming back to us when they are satisfied with the results. Retailer Michael Kanter co-founder and president of Cambridge Naturals in Massachusetts started offering private labels at least 20 years ago at his retail shop. We wanted not just a private label but one that was superior in quality to anything we carry we did not want to sell a line just because it had our name on it he said. Private Label Product Trends Many products can be sold under a private label. In the supplements catego- ry Zehrung said that probiotics are trending. Regina Flight private label bulk supervisor at Illinois-based NOW Foods HealthCO agreed and added that weight management and cardiovascular items are still popular. Burman noted that he has seen growth in products for inflammation such as turmeric. Our proprietary formulas like our liver support and colon cleanse formulas are top sellers as well but the most popular of all items are our probiotics. We have five probiotic formulas that we keep in stock and they have been hot products for about three years now. Also sports nutrition like whey protein is a winner he said. Harvey Martens vice president of business development at NutraEx Food Inc. a company specializing in tabletop natural sweeteners based in Burnaby BC Canada stated Plantbased proteins are poised to replace whey as the vegan trend and the growing interest from non-vegan and flexitarian consumers in adding more MAY 2017 WWW.VITAMINRETAILER.COM JUNE 2014 Celebrating 20 Years of Excellence 1994-2014 plant-based foods to their diets continues to expand. Martens added that as far as sweeteners go stevia is outperforming artificial sweeteners and monk fruit is growing in popularity. At Cambridge Naturals Kanter offers between 400 to 500 products under a private label--everything from vitamins to herbs to minerals to essential oils and more. He reported that bestsellers are those products that help alleviate stress and anxiety and those that promote better sleep. Other strong areas are products for general wellness for joint and digestive issues multivitamins essential oils and turmeric. He also said that his private label outsells all other products. record and reputation. They should not only make the process easy for you but have a product selection that works for your store. Transparency Be prudent in your research and cautious in your choice but above all make sure that the company exhibits a high level of transparency cautioned Flight. Ask tough questions she added such as - How frequently are FDA inspections If you live close by meet in person. In two cases we have done multiple visits to see their facilities to see their manufacturing to talk to people to challenge them on their formulas said Kanter adding that in one case he even visited a farm from which one company sourced ingredients. Retailers Perspective From the retailer perspective both Burman and Kanter agreed that choosing a private labeler based on both quality and reputation is essential. Burman happened to find his at an annual trade show and has enjoyed a mutually beneficial relationship for close to two decades. The hugest thing is making sure they know you are behind them and they need to be behind you so that you both grow and have mutual goals in thriving as natural product companies he said. Although there is no magic number and one may certainly suffice depending on your needs Kanter has chosen to work with three private labelers. They have different formulas or approaches or ways they put their products together so it was a way to give our customers choices he said. With very few exceptions we do not do the same product among the three brands. Another consideration is ensuring that you diversify your stock. For one thing Kanter observed not all products are available in private labels so you should certainly establish relationships with other companies. Your real goal is to sell other products. If you position them right you can be successful with other brands and your own private label--that it is the key he said. You want to be really careful that you assure the quality of your product is equal to the other products that you are selling he continued. And that should be reflected in your price if you underprice the products customers may question the quality. We operate from the fact that we deserve to earn a profit. Customer Service Education Customers invariably will have questions about your products everything from How is this product different from that product or What does this ingredient on the label mean or How often should I use this to a myriad of others. Intertwined with customer service is a VITAMIN RETAILER 23 Tips for Finding and Partnering with a Private Labeler Think of your private labeler as your partner--you both have the same reasons for wanting the relationship to prosper. If the private labeler delivers an inferior product that the retailer sells to the consumer no one wins. That is why the No. 1 consideration is quality. GMP Certification A good place to start is with NSF International an independent accredited organization based in Michigan that establishes public health and certification standards for consumable products. Partnering with a reputable labeler will save you headaches in the long run. Start by finding a supplier that is compliant with GMP (good manufacturing practices) regulations. Even before you begin the interview process review the NSF International list of GMP registered facilities. This is the way to find a supplier that is committed to GMPs said David Trosin director global business development dietary supplements at NSF International. In the sector of dietary supplements for example NSF conducts hundreds of audits in manufacturing facilities each year there are more than 585 manufacturers on the NSF GMP facility registration. NOW s Flight said she agrees unequivocally with the GMP certification which is often synonymous with quality. Since the products bear your name you want to provide quality products that are safe and effective she pointed out. Retailers are busy and do not need any surprises so thoroughly check out a supplier s track JUNE 2017 WWW.VITAMINRETAILER.COM Think of your private labeler as your partner--you both have the same reasons for wanting the relationship to prosper. - Have you received warning letters - What kind of testing do you offer for incoming ingredients and finished products - How does testing factor in throughout the manufacturing process - Can you take a tour and learn about their quality assurance methods Other considerations added Trosin include ... establishing turnaround times cost changes delivery expectations and specific conditions that would allow for ingredient changes. Part of transparency is making sure that the manufacturer provides and the retailer has access to and regularly reviews certification and audit reports. Testing is also essential. While many contract manufacturers have sophisticated laboratories at the end of the day it is the retailer s name on the product label. An independent testing protocol will offer you the greatest assurance said Trosin. Martens agreed saying Utilize third-party testing routinely. where they are sourcing their ingredients by providing a certificate of analysis. And quality should come before expense advised Martens. Consider whether the quality of the cheapest product is good enough. Labeling It s in their name--private labelers can work with you on designing your label. For example NOW can present the retailer with label design options either from stock or they can work together to customize something unique as well as to make sure that the label is compliant. knowledgeable retail staff that thoroughly understands the products and can answer questions confidently and accurately. Kanter said that when he was choosing a private labeler a major consideration was customer service-- would they train the staff either at the facility or at the store or via webinar etc. And because ideally this should be a mutually beneficial partnership some manufacturers may lend a hand with sales. Ask any private labelers you are considering what sort of marketing programs they have in place to help sell your products successfully advised Flight. Private Label Things to Know Once you have selected a private labeler manufacturer you will need to establish expectations on both sides of the fence. Some decisions that you will have to make are for starters what product(s) or line of product(s) do you wish to brand as your own What are the reordering guidelines including how frequently and how far in advance How should you design the label including font and colors A thousand and one other questions may pop into mind. If you ve chosen correctly your private labeler will help guide you through the process. Formulas You don t have to be a science geek to work with a company in developing formulas for your products--they are the experts. However be sure that the company reps do explain the ins and outs of the product(s) so you will know exactly what you are getting. Burman said that the company should ideally offer a variety of unique formulas that are hard to find and specific to natural retailers. Also make sure they don t sell the formulas to mass market companies he recommended. Zehrung added that the private labeler should be able to disclose from 24 VITAMIN RETAILER Essential Source offers a graphic artist to work with though some retailers like to provide the artwork. In fact Kanter s wife Elizabeth Stagl (and coowner of his shop) has graphic design experience and has worked with the companies to design all of their labels. Ordering and Reordering With a cornucopia of products out there where to begin My recommendation for people starting out is try to pick 10 to 15 items at first to get started and test the waters said Kanter. He said that some companies help get you started. They will work with you with the mutual hope and benefit of expanding the line which also works to the retailer s benefit. Sometimes it is easier to build a brand with a few products or categories to focus on like cardiovascular support digestion weight management greens or sports nutrition added Flight. Each private labeler has different thresholds for re-ordering products so turnover times for orders can vary. For example Flight said that it typically takes three business days to process an order in NOW s private label program WWW.VITAMINRETAILER.COM JUNE 2017 Go to nowpl for info about this advertiser minimum orders can be as low as 24. Zehrung added that his company has recently lowered their minimum order quantities which allows more retailers to participate. We also contract with several labs that give us a number of delivery methods we can offer as well as many packaging options he said. Orders for custom formulas however may take more time as they are subject to the availability of ingredients. Once you establish a relationship with a private labeler you may reap some additional rewards. For example Burman has been with the same vendor for more than 18 years and their loyalty has earned them a three piece per product minimum as well as free shipping for orders over 300. Advantages and Disadvantages Exclusivity. Name recognition. Visibility. Customer loyalty. Repeat business. Private label provides retailers the opportunity to brand their store s image a proven approach to attract and retain business said Flight. As customers become used to a particular store brand it reinforces their loyalty to the store she continued. And you become an exclusive supplier to your customer base whether you sell the products in store online or both. Similarly another major advantage is a steady stream of advertising without spending additional money. When a product is on a consumer s shelf at home the consumer is reminded of your store on a daily basis said Kanter. On the flip side you re also putting your good name and reputation on the line. If your private labeler disappoints in any way either by producing an inferior product or by not honoring any aspects of the agreement it is your store rather than the anonymous manufacturer that will bear the brunt. Zehrung also cautioned that retailers should be prepared to put up some money in the beginning particularly if their aim is to sell a high-quality product--and it is. You have to spend it to make it and the better your product the more it usually costs to make. The key is finding that balance between high end high quality and affordable price competitive in the category he said. Martens concurred adding Go for quality instead of simply considering low cost. Control is another benefit Zehrung pointed out. Working with your private labeler the retailer can have a voice when it comes to ingredients testing etc. These are all things the retailer can then use to advertise to their followers to instill faith in their growing product line he said. In fact Burman said that the company with whom he has dealt with for many years has consistently improved their formulas and has ... brought key trending products to our shelves. After 20 years of being a player in the private label market Kanter said he does not feel that there are any real disadvantages provided that you have confidence that what you are buying and ultimately selling to the consumer is of the highest quality. As Martens said Success is only possible when both parties win. VR Extra Extra Visit to read about NSF International s Top 10 GMP audit findings at supplement manufacturing facilities in 2016. i For More Information Burman s Health Shop (610) 874-8418 Cambridge Naturals (617) 492-4452 Essential Source (877) 879-9966 NOW Foods (888) 669-3663 NSF International (800) 769-8010 (800) NSF-MARK NutraEx (888) 978-8249 ASSOCIATIONNEWS (Continued from page 18) SENPA Continuing Education Programs Still Strong After 30 Years ENPA (Southeast Natural Products Association) hosted the 30th Annual Intensive Education Program providing 15 CEUs (continuing education unit) at the Florida Hotel and Convention Center on April 22 23 in Orlando FL. Our target audience included Florida dietitians and nutritional counselors seeking continuing education credits and independent retailers said Debra Short executive director for SENPA. Our goal is to continue to provide education opportunities presented by the best in the industry. S Featured speakers for the event included Davinder Garcha PhD Malwina Naghibi speaking on adult and baby microbes and the immune system Joseph Purita MD spoke on natural support for stem cell health Ghania Ait-Ghazela PhD discussed brain gut connection and anti-aging Ryan Sensenbrenner presented marketing strategies to promote your practice Robert McCuspie PhD spoke about silver--ancient wisdom meets modern science and a medical errors class was given by Kay Coulter CRNI. We appreciate all support from our sponsor companies Bio-Kult Enzymedica Enzyme Science and Natural Immunogenics said Michelle DuFresne SENPA president. Providing top education events annually like our CEU program is the core mission of SENPA we strive to be the preferred resource for our members. For more information visit WWW.VITAMINRETAILER.COM JUNE 2017 26 VITAMIN RETAILER Go to naxa for info about this advertiser Healthy & Strong Natural Products Address Men s Wants and Needs By Karen Morse MPH ccording to an article out of the Cleveland Clinic current top health concerns for men include prostate cancer heart disease diabetes and stroke. Other age-related concerns that made the list included decreased testosterone levels erectile dysfunction and difficulty with weight management. Today men are more aware than in the past that they can positively influence their quality of life said David Winston RH(AHG) president and founder of New Jersey-based Herbalist & Alchemist. Men are increasingly trying to take preventative steps to maintain health so they don t have to go through medical procedures later in life he continued. In addition as men age they tend to take their health more seriously. A The Men s Health Market While the size of the market for men s products is smaller than it is for women Winston said he believes that the market is a very strong one focusing on top health concerns including 28 VITAMIN RETAILER prostate health urinary function sexual health and athletic performance and recovery. The Council for Responsible Nutrition s 2015 Consumer Survey results indicated that 44 percent of male supplement users take supplements to support overall wellness 30 percent to boost energy and 28 percent for immune and heart health. Cheryl Myers chief of education and scientific affairs at EuroPharma Inc. in Wisconsin relayed that the company is seeing a strong interest in nutrients outside of the usual ingredients used in men s supplement formulations. Our SagaPro which is a unique extract from Icelandic Angelica archangelica is clinically studied to improve bladder capacity in men who wake frequently at night for urination. Research has also shown that ingredients such as curcumin and tannin-free grape seed extract can make a big difference for men who are closely monitoring their cellular health and prostate-specific antigen (PSA) levels. Matt Murray store manager and co- owner of GreenAcres Markets headquartered in Kansas shared that men s supplements tend to sell at a rate that is about 50 percent less than that of his women s health supplements and that men seem less likely to discuss their health issues than his female customers. In Murray s experience most men are looking for help choosing a product. Products that support prostate health testosterone levels and symptoms of erectile dysfunction are among the top requests from men. Jim Daily III PhD president of Daily Manufacturing Inc. in North Carolina agreed. He found that while the market isn t as large as the women s health market it is certainly a consistent one for general men s health products that increase energy and libido and for prostate concerns. New Launches in Prostate Support and Multivitamins AgeLoss Prostate Support and AgeLoss Men s Multi are the newest and most exciting products in the men s health category offered by New York-based MAY 2017 WWW.VITAMINRETAILER.COM JUNE 2014 Celebrating 20 Years of Excellence 1994-2014 Nature s Plus which have both been top sellers since their release. Both products contain an antioxidant blend and a healthy inflammation response blend to support the immune system and promote a healthy inflammation response. One of the newest products from EuroPharma s Terry Naturally line and a best-selling men s health product is CuraMed Prostate. CuraMed Prostate features the same clinically validated curcumin enhanced with turmeric essential oil that has been the subject of more than 31 published studies with anti-cancer properties and other health benefits. According to Myers curcumin has the ability to stop the multitude of conditions that can lead to prostate cancer including inflammation oxidation DNA damage and the cell-signaling that creates the susceptibility to tumors and the spread of the disease. CuraMed Prostate also includes pomegranate seed oil a source of the omega-5 essential fatty acid known as punicic acid which has been shown to inhibit PSA and stop the growth of blood vessels that feed tumors. The formula also includes a specialized tannin-free grape seed extract with highly absorbable oligomeric proanthocyanidins (or OPCs). Studies show that grape seed extract has the ability to stop the inflammatory pathways that lead to cells becoming cancerous. The formula also contains vitamin D3 an essential vitamin that an increasing number of people are finding themselves deficient in recent times. For some people genetics can stack the deck against their body s ability to synthesize vitamin D said Myers. She reported that a Harvard Medical School study showed that 14 percent of the participants with a less functional vitamin D receptor (VDR) gene were more susceptible to prostate cancer. The study found that a combination of low vitamin D levels and a slight genetic difference could mean that a man was more than twice as likely to develop an aggressive form of the disease. However men with normal vitamin D levels were protected from the disease even if they are predisposed genetically. are interested in ones that improve overall wellness and active males want to stay active in athletics as long as they can. Rafael Avila director of research and development at Nature s Plus stated that there is a growth trend for sports products with a predominantly male consumer base. Protein products creatine products and products that focus on branched chain amino acids which have historically been prized by athletes and body builders are showing strong growth among non-athletes. Many in this demographic are weekend warriors but many others take these products to help maintain strength vitality and stamina as they age. Manufacturers are looking to connect with this sports-minded male market. We decided it was necessary to launch a product with packaging and educational materials specifically addressing joint health and featuring study results in men stated Richard Passwater Jr. product education director for Bio Minerals the maker of BioSil a speciality line from Washington-based Natural Factors. BioSil On Your Game clinically proven to relieve joint discomfort increase flexibility increase range of motion and improve cartilage condition in men was launched in 2016. only as strong as the weakest link in the movement cycle and all these links are dependent on the quality of their collagen. BioSil On Your Game stimulates new collagen production by activating and supporting the enzymes used to make collagen and protects collagen by neutralizing homocysteine a metabolite that can destroy and suppress collagen production. The product claims are supported by a clinical trial published in the journal BMC Musculoskeletal Disorders that investigated BioSil choline-stabilized orthosilicic acid (ch-OSA) and demonstrated that in just 12 weeks this specific complex reduced discomfort and stiffness and improved physical function in men with moderate to moderately severe knee osteoarthritis and decreased biomarkers of cartilage degradation. Reformulations and Renaming Herbalist & Alchemist has recently reformulated their Men s Adapt product. Men s Adapt is a nourishing and strengthening adaptogenic tonic for healthy sexual function and libido suitable for men of all ages. It contains red ginseng and ashwagandha which in clinical trials have demonstrated the ability to enhance erectile function sperm count and libido while also improving mood and mental function. The new formulation also contains maca and the Chinese kidney yang tonics cynomorium (Suo Yang) and epimedium (horny goatweed) used to improve sexual functioning and virility. Herbalist & Alchemist has also renamed their product formerly known as Gentle-Man to Men s Midlife Tonic which supports mature men s emotional balance. Everyone knows about menopause but men go through a very similar change of life called andropause explained Winston. For men midlife is a time of decreasing hormone levels changes in energy and health as well as emotional challenges due to age stress and relationships. While many men try to tough it out smart men realize that simple lifestyle changes (diet exercise sleep stress reduction techniques counseling and herbs) can offer significant benefits with little down side. Men s Midlife Tonic contains ashwagandha used in the ayurvedic medicine to enhance libido and sexual functioning. The formula also contains the VITAMIN RETAILER 29 New for the Active Male It s clear that male supplement users JUNE 2017 WWW.VITAMINRETAILER.COM To accomplish controlled and fluid movement a team of different collagen-dependent connective tissues such as bones cartilage ligaments tendons and muscles must all work together in unison explained Passwater. A failure of any tissue to perform properly can limit a person s ability to move cause pain during the movement and or trigger inflammation. And even worse the failure of one tissue to perform as expected can cause damage to other tissues involved. The bottom line is your ability to move is Healthy & Strong fresh oat saw palmetto black cohosh pulsatilla and mimosa bark. Hormone-boosting Supplements According to Avila T Male Ultra T Male and Ultra GHT Male from Nature s Plus remain among the industry s best-selling male hormone-boosting supplements due to their efficacy. A number of products on the market use ingredients that force the body to produce more male hormones--these are typically illegal or ineffective. Avila explained that Nature s Plus takes a different approach with their formulas by looking at factors such as nutritional deficiencies excess free radicals that attack hormone-producing tissues and increased inflammation that leads to a slowdown in hormone production. T Male Ultra T Male and Ultra GHT each include the essential nutrients that are most deficient in men with low hormone production. These products also include the kinds of antioxidants that have been shown to remove hormone-impeding free radicals. The Vitamin for Men formula from Daily Manufacturing combines a blend of herbs with DHEA and L-arginine to support men s reproductive health. As DHEA production starts to decrease after the age of 30 supplementation with the hormone can improve well being and sexual function. der urinary dribbling and nocturia. Men s Prostate Tonic from Herbalist & Alchemist supports healthy prostate function and urine flow. The popular wisdom is saw palmetto is the prostate herb said Winston. While the fruit of this Florida palm does modestly reduce BPH symptoms it is less effective than most people think. To create synergy and enhance the activity of saw palmetto it should be combined with other herbs that inhibit conversion of testosterone to DHT (dihydrotestosterone) such as nettle root as well as herbs that actually shrink a swollen prostate such as white sage and collinsonia. Prostate Support As men age a condition known as benign prostatic hyperplasia (BPH) or an enlarged prostate is common. Symptoms of BPH include urinary frequency decreased urine flow incomplete emptying of the blad- 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to europharma for info about this advertiser Healthy & Strong Tips for Retailers Advice from Myers on how retailers can enhance sales of men s health products started out simply listen to your customers needs. Her other recommendations included bringing in guest speakers or researchers on the topics when possible--especially in early evening hours--and making those nights an event for the store. People are always looking for more information about health concerns that have personal meaning to them. For men who are concerned about their prostate health there is a lot of potential for men (and their spouses or partners) to be very grateful for a welcoming informative experience that takes some of the mystery out of their questions. Daily observed that men can be hesitant to discuss or even buy supplements for prostate and reproductive health and that women are much more open to discussing and looking for help with issues related to aging. We find that women often look for and purchase these products for the men in their lives and that women may be one of the best markets for men s health products. VR References Geusens P Pavelka K Rovensky J Vanhoof J Demeester N Calomme M Vanden Berghe D (2017). A 12-week randomized double-blind placebo-controlled multicenter study of choline-stabilized orthosilicic acid in patients with symptomatic knee osteoarthritis BMC Musculoskeletal Disorders 18 2 DOI 10.1186 s12891016-1370-7. Li H. Stampfer M. J. Hollis J. B. W. Mucci L. A. Gaziano J. M. Hunter D. & Ma J. (2007). A prospective study of plasma vitamin D metabolites vitamin D receptor polymorphisms and prostate cancer. PLoS Med 4(3) e103. This creates a combination that is vastly more effective than any one component of the formula and one that works more quickly. Daily Manufacturing has a product called Prostamin which is a potent source of plant phytoserols including beta-sistosterol as well as other herbal ingredients that benefit prostate health. Instead of using saw palmetto in Prostamin we have decided to use plant sterol blends which have a much higher percentage of beta-sitosterol than is possible in the saw palmetto extracts said Daily. That is partly because good quality saw palmetto is difficult to source since there is a worldwide shortage of saw palmetto that is not showing any signs of ending. Also we can make a much more potent supplement without saw palmetto. Extra Extra Prostate cancer detection from scent in urine is promising. Visit to read more. i For More Information Daily Manufacturing Inc. (704) 782-0700 EuroPharma Inc. (866) 598-5487 Herbalist & Alchemist (908) 689-9020 Natural Factors (360) 243-3500 Nature s Plus (631) 293-0030 32 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to naturalfactors for info about this advertiser 2 017 Vity Awards V itamin Retailer magazine once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2017 Vity Awards. After all who is better qualified to determine the industry s best-selling products than the people who sell them What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2017 Vity Awards represent a random sampling of retailers across the country polled earlier this year. The winners are as always based on the number of votes in each category. The 2017 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote with their pocketbooks. Vitamin Retailer would like to thank the retailers who supported this year s Vity Awards with their time and input and congratulate all the winning manufacturers. Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer. 2017 Vity Awards VITAMIN & MINERAL SUPPLEMENT CATEGORY SINGLE MINERAL Natural Calm by Natural Vitality Natural Calm is a highly absorbable watersoluble ionic powder drink mix providing molecular charge that allows the element to easily bond with water so it s ready to go to work right away. The multi-award-winning formula mixes easily with water or your favorite beverage. It comes in a variety of delicious organic flavors are naturally sweetened vegan gluten-free verified by the Non-GMO (genetically modified organism) Project certified R.A.W and C.L.E.A.N. and accredited lab tested by Healthy Living. Scoop stir fizz aahh. ANTIOXIDANT SUPPLEMENT TIE Clinical OPC by EuroPharma (Terry Naturally) Clinical OPC features French Grape Seed Extract VX1 a tannin-free source of oligomeric proanthocyanidins that have a low-molecular weight for superior absorption and utilization by the body. Clinical OPC provides high-absorption high-antioxidant strength for the ultimate in cellular cardiovascular and immune system support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MULTIPLE VITAMIN MINERAL mykind Organics Women s Once Daily by Garden of Life A whole food multi from real honest nutritious foods that s Certified USDA (U.S. Department of Agriculture) Organic is NonGMO Project Verified and is specifically formulated in a once-daily dose for the needs of women mykind Organics Women s Once Daily. Made from more than 30 organic fruits vegetables and herbs mykind Organics Women s Once Daily offers 20 vitamins and minerals with 15 greater than 100 percent daily value (DV) including great levels of B vitamins for radiant skin and nails. It also provides vitamin B-12 in methylcobalamin form--a highly absorbable active natural form of B-12 like the B-12 in the body. Women s Once Daily also delivers vegan D3 from lichen for immune support and 2 mg of iron for blood support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Ubiquinol 100 mg by Bluebonnet Nutrition Bluebonnet s CellularActive CoQ10 Vegetarian Softgels provide the reduced form of CoQ10 (ubiquinol) rather than the common oxidized form (ubiquinone) which must be converted to the active form in the body. Aging oxidative stress and certain medications can compromise the natural production of CoQ10 in the body as well as the conversion of ubiquinone to ubiquinol. With the active form you can feel confident you are receiving a form that the body can immediately utilize because when it comes to protecting your cardiovascular health you shouldn t have to settle for second best. SINGLE VITAMIN Vitamin D3 by Natural Factors Natural Factors Vitamin D3 is carefully blended with organic flaxseed oil in an easy-to-swallow soft gel. Vitamin D3 is essential for strong bones and teeth as it increases the body s absorption of calcium from food. Its role in regulating calcium levels also helps regulate the immune system and maintain healthy nerves and muscles. WWW.VITAMINRETAILER.COM JUNE 2017 34 VITAMIN RETAILER SPECIALTY & HERBAL SUPPLEMENT CATEGORY ACIDOPHILUS PROBIOTIC OR ENZYME Raw Probiotics Ultimate Care by Garden of Life Garden of Life RAW Probiotics Ultimate Care--the ultimate complementary probiotic. Many factors can compromise your body s defenses including the overuse of medications stress your environment and even normal aging resulting in the loss of beneficial Bifidobacterium. RAW Probiotics Ultimate Care s high Bifido formula includes the clinically studied Replenish Blend making it your ultimate complementary probiotic to achieve balance--helping you repopulate your gastrointestinal tract with good bacteria. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. FIBER INTERNAL CLEANSER SUPPLEMENT Total Body Cleanse by Renew Life Reset and refresh with Total Body Cleanse from Renew Life a wholesome gentle cleanse to help you get rid of digestive toxins and support regularity. The easy-to-use three-part cleansing program is made with organic herbs and fiber for a more gentle cleansing experience. It provides targeted support to your body s pathways of elimination. Part 1 supports detoxification Part 2 helps with the removal of digestive toxins and Part 3 promotes healthy bowel elimination. Total Body Cleanse contains no dairy or soy and is guaranteed for quality purity and potency through expiration. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. GREEN FOOD SUPPLEMENT Green Vibrance by Vibrant Health Green Vibrance Vibrant Health s flagship product has lead the way in the green superfoods industry and has won an impressive number of awards since its launch in 1992. It s a comprehensive green superfood that focuses on the four foundations of whole-body wellness nutrition circulation digestion and immunity. The product is loaded with ingredients that support these areas including 25 billion probiotics digestive enzymes oat grass goji berries astragalus holy basil flaxseed powder and liverwort. With Vibrant Health s dedication to full disclosure labeling consumers can simply take a look at the bottle to find out what other top-quality ingredients are inside. EFA SUPPLEMENT Ultimate Omega by Nordic Naturals Ultimate Omega Liquid provides exceptionally high levels of the omega-3 fats EPA and DHA. It is ideal for people wanting high intensity therapeutic support in a smaller serving. Nordic Naturals most popular concentrate Ultimate Omega Liquid has been shown by original research to support healthy glucose levels healthy lipid levels in professional athletes bronchial health and the body s ability to respond to stress in a healthy way. Overall Ultimate Omega supports a healthy heart and healthy immune function and offers double-strength EPA DHA for increased omega-3 benefits in fewer soft gels. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. HERBAL SUPPLEMENT CuraMed by EuroPharma (Terry Naturally) CuraMed features the only patented clinically studied curcumin enhanced with turmeric essential oil for better absorption and a full spectrum of benefits from turmerones. The curcumin in CuraMed has been used in 31 published studies and is requested by researchers around the world for one reason it works. For the best in healthy inflammation response and liver brain heart and cellular health CuraMed is a powerful choice. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Occasional inflammation due to exercise or overuse CHILDREN S HEALTH SUPPLEMENT Nordic Berries by Nordic Naturals Nordic Naturals iconic multivitamin gummy packed full of essential nutrients--including zinc and vitamins A B C D3 and E--will delight everyone from your 2-year-old child to your 90-year-old grandma with two great flavors--classic sweet-and-sour citrus and new cherry berry Nordic Berries contain essential vitamins minerals and antioxidants growing kids need including full spectrum B vitamins which is hard to find in a gummy. Both Nordic Naturals original flavor and its new sour citrus are made with no artificial coloring flavoring or preservatives. HOMEOPATHIC REMEDY Arnica Montana by Boiron Arnica montana (or Mountain daisy) has been used for centuries as a natural pain reliever. Today Boiron s pharmaceutical-grade homeopathic medicine relieves muscles pain stiffness swelling from injuries and bruises. The dissolvable pellets are safe to use at the first sign of symptom for systemic relief and can be used in conjunction with Arnicare Gel or Cream for spot relief. Boiron s Arnica does not cause drowsiness or interact with other medications. Recommended for ages 2 years and older. These Uses have not been evaluated by the Food and Drug Administration. JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 35 2 017 Vity Awards JOINT BONE SUPPORT Bone Strength Take Care by New Chapter New Chapter s Bone Strength Take Care is clinical-strength plant calcium with a three-in-one benefit bone strength support joint flexibility and heart health support. Bone Strength Take Care includes fermented vitamin D3 to support effective calcium absorption and vitamin K2 to direct calcium to bones where it s needed. Bone Strength Take Care s calcium magnesium complex has been shown to support movement joint flexibility and joint function. The vitamin K2 also functions to help maintain artery health important for overall cardiovascular health. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MEN S HEALTH SUPPLEMENT Ultra T Male by Nature s Plus Millions of men experience testosterone declines of 10 to 30 percent or sometimes more. The T Male line of products (T Male T Male Liquid Ultra T Male GH Male GHT Male and Ultra GHT Male) was created as part of Nature s Plus dedication to helping consumers feel their very best. Patent pending Nature s Plus Ultra T Male works by promoting the body s natural testosterone production not delivering a steroid or synthetic precursor. Plus for those men who desire both rapid and long-lasting testosterone support the Nature s Plus Ultra T Male bi-layered delivery system ensures that the same powerful nutrients reach your system right away and lasts for 10 hours. Nature s Plus Ultra T Male truly is the safe and natural way to boost testosterone levels the way nature intended. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. WOMEN S HEALTH SUPPLEMENT Raw Probiotics for Women by Garden of Life Garden of Life RAW Probiotics Women is a raw full-spectrum whole-food probiotic formula specifically designed to meet the unique needs of women. RAW Probiotics Women offers 32 original probiotics including L. reuteri and L. rhamnosus specifically formulated for women to support vaginal health and overall digestive function. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. BRAIN SUPPORT FORMULA Prevagen by Quincy Bioscience Prevagen Improves Memory. Prevagen is a dietary supplement that has been clinically shown to help with mild memory problems associated with aging. Prevagen contains apoaequorin which is safe and uniquely supports brain function. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. PET HEALTH SUPPLEMENT RESCUE Remedy Pet by Nelsons Veterinarian recommended RESCUE Remedy Pet helps to calm pet stress naturally. Trips to the groomer thunderstorms fireworks and travel and separation anxiety can all cause pet stress and RESCUE Remedy Pet can help. RESCUE Remedy Pet is an alcohol-free blend of the same 5 Bach Original Flower Remedies found in the original RESCUE Remedy stress formula that was developed by a doctor more than 75 years ago. RESCUE Remedy Pet is available in 10 and 20 ml drops and is suitable for all animals including dogs cats horses bird and rabbits. ENERGY FORMULA Energy Plus by Pure Essence Labs EnergyPlus combines many superior herbs into an exquisite formula to simultaneously nourish all five of the major organ systems and the blood and to provide the vital energies mentioned above. There is 1 gram of spirulina in each serving. The premade glycogen in spirulina is the molecule that the human body makes to store energy. The short-term effect is clean clear energy you ll enjoy for hours with none of the jittery feeling or inevitable crash that follows when using stimulants. In the long term this energy will continue to build as the whole food nutrition in EnergyPlus continues to support all the major systems so that they can work together to produce distribute and store energy as nature intends. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. DIET WEIGHT LOSS FORMULA PGX by Natural Factors PGX from Natural Factors is a unique water-soluble plant-based fiber that promotes healthy weight loss reduces appetite and supports healthy blood sugar levels already within the normal range. This revolutionary super fiber is backed by more than 20 clinical studies. It comes in a variety of forms including soft gels unflavored granules and powders. 36 VITAMIN RETAILER CONGRATULATIONS to Angelike Kesmetis with Better Life Whole Foods in Springfield MA who was selected at random to win a Fitbit Flex 2 for participating in this year s Vitys WWW.VITAMINRETAILER.COM JUNE 2017 Go to vibrant for info about this advertiser 2 017 Vity Awards DIGESTIVE SUPPORT FORMULA Super Enzymes by NOW NOW Super Enzymes is a comprehensive blend of enzymes that supports healthy digestion. Formulated with bromelain ox bile pancreatin and papain Super Enzymes helps to optimize the breakdown of fats carbohydrates and protein. NOW Super Enzymes is available in either tablets or capsules. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. SPORTS NUTRITION CATEGORY FUNCTIONAL BEVERAGE SPORT Energy Focus by Garden of Life Garden of Life s pre-workout Energy Focus is designed to boost energy levels and help focus during workouts. Made only with clean plant based organic ingredients it delivers clean fuel in the form of 85 mg of organic coffeeberry to provide mental focus during your workout. Garden of Life added 220 mcg of wholefood vitamin B12 to optimize energy production. Energy Focus utilizes a unique nitric oxide blend consisting only of organic veggies including organic kale spinach and beets rich in nitrates to deliver oxygen and fuel to muscles. Energy Focus now offers the cleanest pre-workout formula that is both Certified USDA (U.S. Department of Agriculture) Organic and Non-GMO Project Verified as well as NSF Certified for Sport and Informed-Choice for Sport Certified assuring it is free of banned substances. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. HEART CARDIO SUPPORT FORMULA Red Omega by NOW Red yeast rice (RYR) is the natural product of the fermentation of rice with red yeast (Monascus purpureus). For centuries RYR has been used as a flavoring and coloring agent in Asian cuisine and has been valued by traditional Asian herbalists as well. NOW Red Omega is carefully produced to avoid the presence of citrinin an unwanted by-product of RYR fermentation process. This product is further enhanced with the addition of CoQ10 and omega-3 fish oil to support healthy cardiovascular function. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. LIQUID AMINOS Amino Fuel by Twinlab Amino Fuel Liquid provides protein in its most easily digested absorbable and utilizable form to maximize muscle growth and optimize protein synthesis. Research shows that when taken orally peptide-bonded amino acids increase nitrogen retention better than free form amino acid mixtures for optimum muscle growth. Amino Fuel liquid contains 15 g per serving of protein from amino acids includes fast absorbing high quality branched chain peptide-bonded and free amino acids and provides protein in its most usable easily digested form to maximize muscle growth and optimize protein synthesis. IMMUNE SUPPORT FORMULA Wellness Formula by Source Naturals A signature Source Naturals product Wellness Formula goes beyond other immune support products to bring balance to interrelated body systems critical to seasonal wellness. Its advanced Bio-Aligned Formula combines important vitamins herbs and nutraceuticals to deliver comprehensive immune respiratory and antioxidant defense support. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. MUSCLE ENHANCEMENT Extreme Edge Post Workout by Bluebonnet Nutrition Extreme Edge Post Workout is a muscle rebuilding and recovery formula with 28 g of whey protein per serving designed for rapid recovery when taken after training for optimal muscle growth and development as well as efficient muscle repair. It provides a 3 1 ratio of whey protein to complex carbohydrates to help replenish amino acid and muscle glycogen stores. The whey protein is microfiltered and derived from free-roaming grass-fed cows not treated with hormones (rBGH) antibiotics. This kosher-certified noadded-sugar formula is available in two delicious flavors (vanilla and chocolate) for a winning combination. SEXUAL FUNCTION FORMULA Libido (Men s & Women s Formulas) by Gaia Herbs A healthy libido is vital to an optimal quality of life and is an important part of a healthy relationship. Gaia s Libido Formulas for Men and for Women expertly blend key botanicals and herbs to support peak sexual function desire and stamina. Utilizing maca damiana and sarsaparilla the women s formula works to delicately tonify the female reproductive tract and restore natural arousal and desire while Gaia s Libido for Men fuses maca tribulus horny goat weed and saw palmetto to nourish the male body and optimize men s health and vitality. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. 38 VITAMIN RETAILER WEIGHT GAINER Weight Gain by Naturade Naturade Weight Gain with no sugar added is a naturally flavored nutrient dense food formulated to help magnify calorie intake and gain weight fast. It provides balanced nutrition and is a food not a dietary supplement and does not contain any stimulants or steroids. Naturade Weight Gain enhances the body s utilization of nutrients for optimal calorie absorption with three natural enzymes--papain bromelain and pancreatin. You can add more than 1 600 calories daily in a fast safe way to supplement a balanced meal plan. WWW.VITAMINRETAILER.COM JUNE 2017 Go to renewlife for info about this advertiser 2 017 Vity Awards SPORTS NUTRITION BAR SPORT Plant-Based Performance Bars by Garden of Life Organic Plant-Based Performance Protein Bars deliver 20 grams of complete multi-sourced organic whole food plant protein and are available in four delicious decadent flavors. They are all Certified USDA Organic and Non-GMO Project Verified making them the clear winner for the discerning athlete looking for clean organic nutrition to fuel their exercise and nourish their bodies. In addition these bars are NSF Certified For Sport and Informed-Choice for Sport Certified meaning there is traceability and testing by thirdparty labs to validate label accuracy and the absence of any banned substances. They re also Certified Vegan by Vegan Action certified gluten free as well as dairy- and soy free. NATURAL MEDICINE CATEGORY NATURAL ALLERGY HAY FEVER REMEDY Dr. King s Natural Medicine Regional Allergies by King Bio Dr. King s Natural Medicine Regional Allergies provide advanced contemporary award-winning homeopathic formulas in taste-free pure water based oral spray bottles. Each of Dr. King s Regional Allergies formulas contain on average 18 HPUS active ingredients in three potencies including the rare 1LM. The nine U.S. regions Dr. King s Regional Allergies cover are Hawaii Southern Plains Rocky Mountains Desert Southwestern Great Lakes Northeastern and Pacific. Homeopathic Pharmacopoeia of the United States (recognized by the FDA). PROTEIN POWDER Raw Protein & greens by Garden of Life Garden of Life combined the power of clean organic protein and the nutrient-rich energy of organic greens RAW Protein & greens are CLEAN--Certified USDA Organic and Non-GMO Project Verified--and come in a variety of flavors. Offering 20 grams of smooth raw organic plant protein per serving from organic sprouted brown rice organic peas organic chia organic navy beans organic lentil beans and organic garbanzo beans and six organic greens and veggies--organic alfalfa grass juice organic spinach organic kale and organic broccoli carrots and beets--1.5 billion CFU probiotics 13 nonGMO enzymes 3 grams of organic fiber and less than 1 gram of naturally occurring sugar RAW Protein & greens is a delish way to get protein and greens in one serving. NATURAL COLD FLU REMEDY Oscillococcinum by Boiron Oscillococcinum has been shown in clinical studies to help reduce both the duration and the severity of flu-like symptoms. Dissolve the pellets under the tongue at the first sign of body aches headache fever chills and fatigue to nip symptoms in the bud. Recommended for ages 2 years and older Oscillococcinum works without causing drowsiness and it has no known interactions with other medications. For more 70 years families in 50 countries have relied on Oscillococcinum. These Uses have not been evaluated by the Food and Drug Administration. HEADACHE REMEDY Curamin Headache Relief by EuroPharma (Terry Naturally) Curamin Headache Relief combines powerful ingredients from our award-winning and well-loved Curamin formula with ingredients targeted to relieve occasional headaches due to stress and fatigue. It the perfect choice for anyone looking for a safe and effective solution. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Occasional headaches or headache pain due to stress or fatigue. CONGRATULATIONS to all 2017 Vity Award Winners NATURAL INDIGESTION REMEDY Acid Soothe by Enzymedica Occasional heartburn and acid discomfort after a meal are often symptoms of impaired digestion as a result of factors including lifestyle and diet. Acid Soothe contains enzymes papaya leaf and other botanicals to support optimal digestion and ease symptoms associated with occasional gastrointestinal (GI) distress. Zinc carnosine is included to help strengthen the mucosal lining of the stomach acting as a buffer to gastric acid. This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to quincy for info about this advertiser 2 017 Vity Awards NATURAL SLEEP REMEDY Sleep Thru by Gaia Herbs Gaia s SleepThru addresses the root of sleep problems targeting the system with ashwagandha jujube magnolia and passionflower to promote healthy adrenals and restorative sleep all night long. Taken before bed the formula helps to regulate stress pathways and enhances energy upon waking up to bolster feelings of refreshment and alertness throughout the day. This statement has not been evaluated by the Food & Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. BEST COMPUTERIZED POINT-OF-SALE SYSTEM CATAPULT by ECR Software Corporation ECRS serves hundreds of natural product health retailers with its end-to-end retail automation suite helping them achieve greater productivity in areas such as inventory management supplier communications data analysis and customer experience. In turn ECRS customers report higher profits and year over-year growth. The ECRS CATAPULT software suite developed with cutting-edge technology includes functionality such as point of sale (POS) self service mobile POS dashboard analytics inventory management membership management loyalty and rewards general ledger and supplier integration. SUPPLIER MERCHANDISING SUPPORT CATEGORY BEST SUPPLIER-PROVIDED EDUCATIONAL MATERIALS EuroPharma (Terry Naturally) As a company based on scientific validation EuroPharma makers of the Terry Naturally brand devotes a great deal of resources to providing the information retailers need to match the right product to the right consumer. The company believes that quality information is needed to make informed health decisions. EuroPharma s team communicates this information in a wide variety of modalities including third party non-branded information on research educational webinars featuring experts in natural health branded product literature that highlights unique points of differentiation and a science and education team available to answer any type of question from retailers. Go to ecrs for info about this advertiser 42 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to newhope for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N BY TRICIA RYAN BA BSC MBA ree from appears to be a catch-all term used to denote food and drink products that has been designed to exclude one or more ingredients to which at least some consumers can have either an allergy or an intolerance. Yet the definition seems to have applied to more than those suffering from intolerances to now include a broader group of consumers that desire to avoid ingredients they consider as detrimental in some way to their health and well-being. In addition there are consumers who choose to be avoiders of some foods or ingredients out of humanitarian environmental and or religious concerns. This confluence of reasons seems to have created a sizeable and growing market within the U.S. retail marketplace and it has been defined as that of Free From. F How Significant is This Trend Mintel Research suggests its value will more than double in the next few years to be 23.09 billion. 44 VITAMIN RETAILER The two trends that seem to support the popularity of Free From and its market growth in the United States appear to have root in two key trends that of.... Body in Tune Consumers are increasingly personalizing their own nutrition intake making food choices based around what they think will make them feel better. Clean Supreme The rules have been rewritten and clean and clear label is the new global standard. The demand for total transparency now incorporates the entire supply chain as a clean label positioning becomes more holistic. However it is also important to point out that research also shows that consumers are also really not that clear on what free from associated with clean labels means. In particular there is a distinct split between the Millennial Gen X and Baby Boomer in WWW.VITAMINRETAILER.COM JUNE 2017 their understanding of these claims. When Confused Consumers Are More Likely to Turn to Wellestablished Claims When purchasing a food or beverage with a free-from claim consumers are most likely to opt for trans fat-free options (54 percent) followed by fatfree (48 percent). Foods with glutenfree claims by contrast rank near the bottom of the list with 22 percent of consumers indicating they purchase gluten-free products. GMO (genetically modified organism)-free a hotly debated topic is purchased by just over onethird of consumers (36 percent) suggesting that it is on the collective consciousness yet not as widely used as other claims. The top claims purchased by consumers offer tangible benefits that are related to either heart-healthy or weight control. This is supported by consumers attitudes where six in 10 consider free-from foods to be healthier to eat and drink and half (51 percent) agree that free-from products help them address specific health conditions. As such companies can look to make compelling arguments to consumers as to the reason for their claims imbedding it in a story or mission for the product rather than as simply a peripheral consideration or functional claim. Consumers show equal interest in free-from and organic claims though both are ranked further down the list. This suggests there is a segment of consumers who do not differentiate between organic and free-from products. For companies to effectively use free-from claims to support sales manufacturers can look to align with factors consumers deem as being more important to leverage the added benefits in a meaningful way. The Free-from Opportunity Consumers definitely have an interest in free-from foods however there appears to be a series of trade-offs after price in their minds when using the claim to select food and beverages. It seems to be a claim that the Millennial is more comfortable with. Baby Boomers and Gen X use it as a default in their selection with associated health issues (per- Free from a Lower Consideration For Consumers When Making a Purchase Apart from price consumers overwhelmingly choose ingredients and freshness as their top consideration when purchasing foods and beverages. haps often those that come with aging) being key to their decisions in store. The marriage of a free-from claim associated with an emotional product story tied to an organization s why or mission may be the way to educate and reach out to those consumers that are not yet onside. VR A brand champion and trend expert Tricia Ryan has more than 15 years of progressive experience in marketing and communications with a focus on food and consumer packaged goods in the food and beverage industry. She is a principal at the Gluten-Free Agency providing strategic and communication expertise on the gluten-free market. She also leads the Gluten-Free Certification Program in its marketing efforts across North America. She has an MBA in marketing and business and has completed her internship as a registered dietitian. JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 45 GLUTENFREEPRODUCTFOCUS Safe Snacking G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N hether you are on the go at a sporting event the movies or just sitting at your desk from time to time everyone likes to have a snack. But for some choosing a safe snack may be a bit more difficult due to having a food allergy. According to the FARE (Food Allergy Research & Education) researchers estimate that up to 15 W B Y S H A R I B A R B A N E L million Americans have food allergies including 5.9 million children under the age of 18 (approximately one in 13 children). Further Beyond Celiac reports that an estimated one in 133 people have celiac disease while approximately 18 million have gluten sensitivity according to research. The good thing is that manufacturers are responding to the needs of consumers and are producing products that satisfy the section of the population that have food restrictions but still want to be able to enjoy a tasty snack once in a while. Below are a few examples of glutenfree and allergy-friendly snacks that are available on the market today. Boldy Season Corn Tortilla Chips New York-based Garden of Eatin has released two new flavors of its Organic Boldly Season Corn Tortilla Chips (MSRP 3.49 5-oz. bag)--Ranch and Nacho. The mouthwatering Ranch flavor has hints of buttermilk garlic and onion while Nacho is a flavorful explosion of farmhouse cheddar and paprika. Continuing its commitment to quality snacks these new Garden of Eatin flavors are USDA (U.S. Department of Agriculture) Organic and have 25 percent less fat than the leading conventional competitor making you 100 percent less guilty when licking your dusty fingers. Like all Garden of Eatin tortilla chips these betterfor-you versions are also gluten free and certified kosher. Garden of Eatin Corn Tortilla Chips in Nacho and Ranch flavors have 6 grams total fat while the leading conventional competitor has 8 grams total fat. Protein Cookie Connecticut-based Munk Pack s Double Dark Chocolate Protein Cookie lets you enjoy the decadent and rich chocolate you love but with 18 grams of protein for a better-for-you sweet treat. Each Double Dark Chocolate Protein Cookie contains no sugar alcohols gluten soy dairy or eggs and is also gluten free vegan and non-GMO (genetically modified organism). Each 2.96-oz. Munk Pack Double Dark Chocolate Protein Cookie is available for 2.79. For more information call (203) 769-5005 or visit Gluten-free Grahams The leading producer of oat based products in the U.K. Nairn s Gluten-free Grahams are made with real naturally energizing oats that do not compromise on taste or texture like many gluten-free products do by using wheat substitutes. The simple wholesome ingredients of Nairn s grahams keeps you feeling fuller longer and gives peace of mind with reduced sugar no artificial flavors and no trans fats. Low on the glycemic index the complex carbohydrates in oats are slow-releasing which means steady energy throughout the day without any highs or crashes. With high fiber and simple ingredients enjoying a snack that is both tasty and healthy is made easy. For more information visit For more information call (800) 434-4246 or visit Rise Buddy Rise Buddy from HC Foods Co. Ltd. (Los Angeles CA) is a healthy alternative to the current junk food offerings potato chips. Rise Buddy is baked not fried so it s trans-fat free and is gluten free because it is made with 100 percent whole grain brown rice. With an explosion of different delicious flavors such as Sea Salt BBQ Pizza and Sour Cream & Onion these thin crunchy snacks are the perfect buddy for any occasion or craving for kids and adults that are kids at heart. For more information call (323) 722-8648 or visit Plantain Chips TERRA (Lake Success NY) plantain chips are premium tropical snacks made with nutrient dense coconut oil that give these chips a rich flavor and a perfectly crisp crunch. TERRA Plantains with Sea Salt have just three ingredients green plantain coconut oil and sea salt. TERRA Sweet Plantains contain just sweet plantains and coconut oil. Both varieties are made with non-GMO ingredients and are gluten free and kosher certified. The 5-oz. bags have a suggested retail price of 4.99- 5.49. For more information call (800) 913-6637 or visit WWW.VITAMINRETAILER.COM JUNE 2017 Sweet & Spicy KIND Snacks (New York NY) Sweet & Spicy is a bold and savory snack line packed with 10 grams of plant protein from whole almonds pumpkin seeds and pea protein. Each bar is gluten- soy- wheyand dairy free. KIND Snacks Sweet & Spicy is available in five flavors Chipotle Honey Mustard Korean Chili Roasted Jalapeno Sweet Cayenne BBQ and Sweet Thai Chili and has an MSRP of 1.79 per bar or 6.49 for a pack of four. For more information call (212) 616-3006 or visit 46 VITAMIN RETAILER Go to naturalfactors for info about this advertiser GLUTENFREEPRODUCTFOCUS Chia Coconut Bites Bare (San Francisco CA) Chia Coconut Bites are the only snack that combines the superfood power of chia and coconut into one satisfyingly crunchy bite. Uniting two on-trend superfoods--real coconuts and tiny but mighty nutrient-rich chia seeds--the new snacks are a nutrition powerhouse that pack sustainable energy. Bare Chia Coconut Bites are available in three flavors (Chia Vanilla Chia Pineapple Chia Flax) and are made from real ingredients that are simply baked to the perfect crunch. Available in a highly snackable form these snacks boast an addictively nutty flavor profile and are Non-GMO Project Verified gluten free a good source of dietary fiber and contain 0 g trans fats no added oil or preservatives. For more information call (858) 243-4761 or visit The Little Kernel The Little Kernel (Manalapan NJ) is a healthminded snack brand dedicated to providing better-for-you options to consumers. Made with a unique hulless miniature kernel and popped with 100 percent pure olive oil The Little Kernel (MSRP 3.49 4-oz. bag) is gluten free nonGMO dairy-free kosher and is certified whole grain. Available in six flavor varieties The Little Kernel Truffle Sea Salt lets your tastebuds set sail to tastier places with mouthwatering truffle and sea salt. For more information call (732) 607-3880 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N This Bar Saves Lives This Bar Saves Lives (Culver City CA) makes ridiculously delicious snack bars with a mission according to the company. For every non-GMO gluten-free bar sold the company gives life-saving food to a child in need. The bars come in flavors such as Madagascar Vanilla Almond and Honey Dark Chocolate Cherry and Sea Salt Dark Chocolate Peanut Butter and Sea Salt and Wild Blueberry Pistachio. For more information visit ProBurst Bites Bursting with 6 to 7 grams of tasty plantbased protein in each poppable bite ProBurst Bites from Illinois-based Enjoy Life Foods make for an ideal protein boost post-workout and while snacking on the move. Each chocolate-y truffle is free-from the top eight food allergens identified as wheat dairy peanuts tree nuts egg soy fish and shellfish and is certified gluten free and Non-GMO Project Verified. Available in convenient resealable pouches flavors include Cinnamon Spice SunSeed Butter Mango Habanero and Cranberry Orange. A 6-oz. bag retails for 6.99. For more information call (888) 503-6569 or visit Simple Bakes Simple Bakes are a new range of tasty totally moreish savory snacks that everyone can feel free to enjoy. The latest snacking innovation from New Jersey-based Wellaby s Simple Bakes are made using the finest authentic ingredients. These delicious wholegrain snacks are also free from most common allergens including gluten nuts and eggs and they contain no dairy. With only 6 percent fat and 110 calories per serving Simple Bakes are also a healthier snacking option as they contain 70 percent less fat that regular potato chips. Simple Bakes are available in a range of tempting flavors including Pinch of Salt & Pepper Spicy Chili and Southern BBQ. Simple Bakes are certified gluten free suitable for vegans and are Non-GMO Project verified. For more information call (973) 338-0300. Gluten-free Pretzels New to the Good Health (Greensboro NC) family of crunchy crave-worthy snacks that make it easy to make better choices is Gluten Free Pretzels. Good Health Gluten Free Pretzels are certified gluten free and feature Extra Goodness a proprietary unique nutrient blend offering the same vitamin equivalent found in veggies with 2.5 cups broccoli (25 percent vitamin A) one beet (10 percent vitamin C) five tomatoes (15 percent vitamin E) 7 cups spinach (20 percent vitamin B6) two carrots (20 percent vitamin K) per serving. Good Health s tasty new pretzels boast trendy ingredients like whole grain brown rice flour and bamboo plant fiber and are free of hydrogenated oils preservatives trans fat and artificial colors. For more information call (336) 698-3590 or visit 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to genesistoday for info about this advertiser GLUTENFREEPRODUCTFOCUS Veggie Bites Hilary s (Lawrence KS) offers convenient and culinary foods made from real ingredients and free-from common-allergens including dairy eggs soy nuts and corn. All Hilary s products are certified gluten free Non-GMO Project Verified and certified organic. Hilary s Veggie Bites go from freezer to table in minutes. These versatile veggie bites are great for busy lives. Perfect as a tasty appetizer as an addition to salads and casseroles or as a great way to get kids to smile while eating some veggies. Flavors include Original Spicy Mesquite Broccoli Casserole and Mediterranean. For more information call (785) 856-3398 or visit Protein Crisps Protein Crisps from New York-based Our Little Rebellion are a new line of crispy protein-packed snacks that boast 10 grams of plant-based protein per serving. Available in three crowd-pleasing flavors--Wasabi Ginger with Honey Hot Buffalo and Sweet & Smokey BBQ-- Protein Crisps combine bold and spicy flavor profiles with solid nutrition for a healthy yet delicious snack that anyone can feel good about. At only 90 calories and 10 carbs per serving the snacks are a tasty new low-calorie and low-carb way to integrate more plant-based protein at lunch and dinner between meals before or after a sweat session parties and more. Popped and never fried the snacks are also Non-GMO Project Verified certified gluten free and contain no artificial anything. For more information call (516) 566-2300 x200 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N Stacked Veggie Chips The combination of garden-grown potatoes ripe vegetables and the stackable shape makes these chips fun to eat Now you can satisfy your snack cravings in a smart and wholesome way. Sensible Portion (Lake Success NY) Stacked Veggie Chips are gluten free non-GMO cholesterol free kosher have no artificial flavors or preservation and are available in Sea Salt and Sour Cream & Onion flavors. A 5-oz. canister has a suggested retail price of 1.98. For more information call (800) 434-4246 or visit Purple Corn Puffs Snikiddy (Hanover PA) a line of tasty snacks made from simple wholesome real-food ingredients has launched new Purple Corn Puffs in Sea Salt and White Cheddar. Purple Corn Puffs (MSRP 3.49 4-oz. bag) are certified gluten free and OUD Kosher are made with no nuts high fructose corn syrup hydrogenated oils and contain zero grams of trans fat. They are also made in peanut and tree nut free facilities. For more information call (866) 892-5365 or visit 50 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 ACGUPDATE Is Liquor Safe for People with Celiac Disease here is often debate as to whether liquors are safe for celiac consumers to drink. By now most people on a gluten-free diet know that gluten refers to the proteins found in wheat barley and rye and avoid consuming these ingredients at all costs. However most people and even some experts would say that distilled liquors regardless of their starting ingredients (including those made with wheat barley or rye) are completely safe to drink because the gluten is removed during distillation. So what should one believe The United States Alcohol and Tobacco Tax and Trade Bureau (TTB) the regulatory body and competent authority responsible for the labeling of almost all alcoholic beverages only allows gluten-free claims on product labels if the alcohol is made without wheat barley rye crossbred varieties of these grains or ingredients derived from these grains. Products made with wheat barley or rye which have been processed to remove gluten are permitted to be labeled as processed (or treated or crafted) to remove gluten if one of the following statements is also included on the product label 1. Product fermented from grains containing gluten and [processed or treated or crafted] to remove gluten. The gluten content of this product cannot be verified and this product may contain gluten. 2. This product was distilled from grains containing gluten which removed some or all of the gluten. The gluten content of this product cannot be verified and this product may contain gluten. So as an example vodka distilled from potatoes may carry a gluten-free label claim while vodka fermented and distilled from wheat cannot be labeled gluten free. Distillation is a process whereby two or more liquids with differential boiling points are separated from one another. In simple distillation a mixture is heated to change the most volatile component from a liquid into vapor and the condensation is collected. Because alcohol has a relatively low boiling point it boils off G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S S U M M E R E D I T I O N T first. Protein (i.e. gluten) is not volatile and does not vaporize. Therefore what is left is a purified alcohol distillate which should be free of gluten. It is this distillation process which leads to the common misconception that all liquors are safe for people with celiac disease. Most people just stop here. However ingredients such as flavorings seasonings spices and colors which are commonly added after distillation in many liquors may add gluten unbeknownst to the consumer or the manufacturer who is not checking. Not only that but producers must ensure that raw materials ingredients production facilities storage materials and finished products are not cross-contaminated with gluten. Furthermore problems with respect to testing fermented gluten containing ingredients are well known. Testing problems may occur because gluten cross-contamination can occurs before and or after fermentation or distillation making it difficult to know what type of test to use. Distilleries have a high risk for gluten cross-contamination if they operate in a non-dedicated gluten-free manufacturing environment. The dust from gluten common tools equipment and employee hygiene and traffic all add to the potential for cross-contamination. The official position of the TTB states that there is no scientifically valid method for accurately measuring the gluten content of fermented beverages. Therefore it is not possible to absolutely verify gluten protein content in final distillate. The Allergen Control Group (ACG) owners of the Gluten-Free Certification Program (GFCP) has reached a consensus to start clean stay clean in order to reduce the potential for failure and add an extra level of protection to celiac consumers. To do this the GFCP sets out that gluten should be managed as a chemical food safety hazard. That means no intentional addition of gluten as an ingredient is allowed. Any ingredient or component at any stage of production which exceeds 20 ppm is considered equivalent to intentional addition of gluten. Facilities and their gluten-free management systems are certified by an independent auditor to meet the requirements of the GFCP. As a Gluten-Free Standards owner we frequently hear the argument that if a food or beverage is inherently free-from certain contaminants they must therefore be free of the contaminant. In our opinion yes they are until they are not which is generally due to errors or mismanagement of cross-contamination hazards. As an example one would think that bottled water should be considered inherently allergen free. However a food recall (October 2016) in the U.S. proves otherwise. How does one explain bottled water contaminated with milk other than to say that contamination from milk was not considered or well managed This could have just as easily been gluten. Therefore one should be cautious of the idea that all distilled liquors are automatically gluten free. As a consumer you should ask questions and seek assurance. For the highest level of protection and certainty look for the GFCP point of sale trademark for evidence that intentional addition of gluten has not occurred and that gluten contamination has been managed verified and validated. Frank Massong Vice President Regulatory & Technical Services Allergen Control Group Inc. The Allergen Control Group Inc. is a privately held corporation that owns and operates the Gluten-Free Certification Program which is endorsed exclusively by Beyond Celiac in the U.S. and the Canadian Celiac Association. For more information visit WWW.VITAMINRETAILER.COM JUNE 2017 52 VITAMIN RETAILER GLUTENFREENEWPRODUCTS Ready-to-Drink Soup BROOKLYN NY--Fawen Ready-To-Drink Soup from Famleigh Inc. is a delicious boost of plantbased superfood made to nourish and fuel the body throughout the day. Gently cooked with whole organic vegetables and blended smooth with hydrating coconut Fawen is a new kind of everyday power-snack that keeps one satisfied and energized with clean wholesome ingredients. Fawen is certified organic vegan gluten free kosher and non-GMO with absolutely no artificial ingredients preservatives or sweeteners--only the best quality nutrition in every sip. According to the company whether post-workout at work at home or out running errands Fawen is delicious nutritious and easy to drink anytime anywhere--no strings (or spoons) attached. A 16.9-oz. bottle retails for 5.99. For more information call (888) 737-7052 or visit Mac and Cheese WALNUT CREEK CA--For the first time ever Modern Table Meals enters the mac and cheese category with a fresh nutritious take on a time-honored dish according to the company. Three delicious complete protein flavors deliver a gooey creamy cheese experience that s sure to satisfy those mac and cheese cravings without the guilt normally associated with the classically indulgent meal including Classic Cheddar Mac and Cheese (GMO gluten soy and nut free 16 g of protein) with elbows and cheddar cheese sauce Three Cheese Mac and Cheese (GMO gluten soy and nut free 17 g of protein) with penne and three cheese sauce (cheddar monterey jack and romano) and Jalapeno Cheddar Mac and Cheese (GMO gluten soy and nut free 16 g of protein) with elbows and jalapeno cheddar cheese sauce (peppers and cheddar cheese). Boxes (6.35-6.53 oz.) range from an MSRP of 2.49- 2.99. For more information call (866) 799-7289 or visit Coconola HIRAM ME--GrandyOats is taking granola to a new level with Coconola-- three delicious new grainfree coconut granolas. Shoppers can feel great about choosing Original Chocolate Chunk and Super Hemp Blend Coconola because they re made in small batches by Real Granolas at GrandyOats solar-powered bakery in rural Maine. These nutrient-dense grainless granolas are on-point with characteristics that consumers are searching for organic paleo kosher non-GMO and gluten-free. Coconola is offered in a 9-oz. resealable pouch for a retail price of 7.99. For more information call (207) 935-7415 or visit Date and Rosemary Chicken Jerky CHARLESTON SC--With more than 50 million Americans following an AIP (autoimmune protocol) diet The New Primal saw the need to deliver a product that is easily accessible follows AIP guidelines and tastes great--this jerky is just that according to the company. The free-range chicken is raised with certified non-GMO feed and is certified paleo gluten free hormone and antibiotic free GAP (Global Animal Partnership) 3 rated and Top 8 Allergen Friendly. It s flavored with dates instead of honey which means it is lower in sugar sodium and calories. Ingredients include chicken date syrup pineapple juice apple cider vinegar ground rosemary ginger powder garlic granulated sea salt and lemon juice. Pure natural and delicious Each 4-oz. bag retails for 7.59. For more information call (830) 613-8317 or visit Ambition Bars UKIAH CA--Perfect for quick breakfasts and afternoon pick-meups Pamela s new certified organic grain-free Ambition Bars are infused with on-trend cold brew coffee and black or green tea giving consumers an energy-boosting 70 mg of caffeine per bar-- similar to a cup of coffee--in a convenient single-serve snack. The gluten-free vegan bars are currently available nationwide and come in five rich unique flavors Cold Brew Chocolate Salted Caramel Latte Espresso Myself Masala Chai and Matcha Happiness. One 1.41-oz. bar retails for 1.99. For more information call (707) 462-6605 or visit Simple Bakes BLOOMFIELD NJ--Simple Bakes are a new range of tasty savory snacks that everyone can feel free to enjoy. The latest snacking innovation from Wellaby s Simple Bakes are made using the finest authentic ingredients according to the company. These delicious wholegrain snacks are also free from most common allergens including gluten nuts and eggs and they contain no dairy. With only 6 percent fat and just 110 calories per serving Simple Bakes are also a healthier snacking option as they contain 70 percent less fat that regular potato chips. Simple Bakes are available in a range of tempting flavors including Pinch of Salt & Pepper Spicy Chili and Southern BBQ. They are certified gluten-free suitable for vegans and are Non-GMO Project Verified. Each 4-oz. bag has an MSRP of 2.99. For more information call (973) 338-0300 or visit Organic Licorice Sour Beans & Sour Twists STAMFORD CT--YumEarth was founded on the commitment of only using the simplest ingredients in its products so each new product is gluten free Non-GMO USDA Organic vegan free from the top eight food allergens and made without high fructose corn syrup. Licorice flavors include Black (passed the Prop 65 requirements in California) Pomegranate Peach and Strawberry sour beans and sour twists are also available. Retail prices range from 1.99 to 6.99. For more information visit JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 53 SPORTSNUTRITION By Mark Becker T he use of supplements in recent years for recovery has become more common than ever before. The body is inundated with daily stresses that include environmental toxins electromagnetic pollution and even excess exercise among others which increases its antioxidant and nutrient requirements that promote recovery. Consuming an abundance of antioxidant-rich foods will definitely make a difference. But to help bridge the gap resulting from an inadequate food supply a good quality supplement regimen is sorely needed to promote optimal health and recovery. For athletes one of the keys is to be able to train to a desired intensity on a consistent basis. The key area to understand is the actual process of muscle recovery and muscle building occurs between the time you ve left the gym and the time you return. Devising a recovery strategy during this window through the form of supplementation food and rest will help you perform your very best week in and week out. Failure to make the most 54 VITAMIN RETAILER out of this window can lead to free radical damage otherwise known as delayed onset muscle soreness (DOMS).1 While food should always remain a priority in the acquisition of vital nutrients supplements play a vital role in providing the right building blocks for muscle repair because of their fast rate of absorption. Furthermore of utmost importance all supplement choices must be clinically validated showing efficacy and be supported by real science. Nowadays there is a high demand for quick and convenient solutions to kickstart the recovery process. However when it comes to supplements it certainly isn t one size fits all. Retailers offer so many choices in this category that it can often be intimidating. effective recovery. Oxidation and Free Radical Damage A fundamental key to staying young is cellular renewal and minimizing the damage to cells over time. We all age. Some of us age better than others. Why Studies have linked oxidative stress to aging. Simply stated oxidation occurs when the body produces byproducts more commonly known as free radicals. The result is something akin to a machine rusting. And when this rusting is applied to humans (and not iron) it results in aging and age-related diseases. Our bodies normally make free radicals as part of our daily metabolism. And they occur as a result of food and environmental pollutions from everyday things like air water and sun. As we age we become more susceptible to the long-term effects of oxidative stress (or too many free radicals) and inflammation on the cellular level. The process of oxidation is abundant and can actually help our bodies work WWW.VITAMINRETAILER.COM JUNE 2017 Cell Renewal Before I elaborate on my Top 5 best supplements for recovery I wanted to first discuss the importance of cellular renewal and its direct impact on recovery. This in my opinion is the key to a quick and Go to pharmachem for info about this advertiser SPORTSNUTRITION properly. But this very same process can also cause us harm. The oxidizing process creates free radicals which are electrically charged molecules. These free radicals interact with cells to create both good and bad results. For example the immune system uses free radicals to help fight infection. However when oxidized LDL cholesterol (bad cholesterol) can be produced. Oxidative stress is when the free radicals overwhelm the body s antioxidant defense system causing cell damage. As previously mentioned free radicals have useful functions in the body but are extremely unstable molecules. If left uncontrolled they will destroy cells enzymes and DNA and ultimately accelerate the aging process. Moreover free radicals can also contribute to the development of many age-related diseases including arthritis cancer and heart disease. Inflammation is caused by free radical damage. And the negative effects of free radicals are due to oxidation. How can this be addressed in a nutritional regimen Antioxidants play a major role in combatting oxidative stress and can minimize the damage free radicals cause in the body. Some foods are high in antioxidant content. Certain foods contain phytonutrients that many health professionals believe are capable of unlocking the key to longevity. Phytonutrients can also be referred to as health boosters. Plants produce these substances to protect themselves from bacteria and viruses. But they help the human body as well. They are highly nutritious active compounds within plants that promote good health. Phytonutrients are members of the antioxidant family and are responsible for ridding the body of free radicals and as a result slowing the rusting or the aging process. That s one of the reasons that a diet of high antioxidant foods such as fresh fruits and vegetables is your first defense against aging. Some of the more commonly known antioxidants include vitamins A C and E. There are other antioxidants that are available in both food and supplement form. That said antioxidant supplements play a key role in bridging a gap that is often left by processed foods that lack the antioxidants and other nutrients needed to fight free radicals. The following are my Top Five supplement picks that are very effective at fighting oxidative stress and promoting optimal recovery 1. Alpha Lipoic Acid (ALA) Often called 56 VITAMIN RETAILER the universal antioxidant because it is both fat- and water-soluble. This means that it can effectively combat the oxidative effects of free-radical damage in all tissues of the body. 2. Branched-Chain Amino Acids (BCAAs) BCAAs have become a staple supplement for athletes due to their role in muscle and energy production during exercise and therefore are commonly used immediately around or during one s workout. They are made up of three essential aminos leucine isoleucine and valine. They have been found to significantly reduce muscle soreness and accelerate the growth and recovery process.2 Supplementing BCAAs will also help prevent muscle breakdown as your body will not be forced to eat into its own muscle tissue for energy. Consequently protein synthesis will be kept high. 3. Fish Oil The mainstream media has been reporting on the benefits of fish oil for years. Studies have shown that the omega-3s found in fish oil helps prevent and fight heart disease cancer depression arthritis Alzheimer s disease ulcers diabetes hyperactivity and other diseases. While omega-3s can be found in flaxseed walnuts and a few other foods the most beneficial form of omega-3 containing two fatty acids--EPA and DHA-- which are essential in preventing and fighting both physical and mental illness can be found only in fish. Be sure to take fish oil products from companies that follow strict procedures to eliminate environmental contaminants to assure the highest purity of its fish oil supplements. 4. Flavonoid Root A breakthrough extract that significantly improves cardiovascular health and fights against free radical damage. This extract is supported by new science that provides unmatched antioxidant properties and powerful health benefits including fighting free radicals and increased flow of oxygen-rich blood. Recently the results from a 94-person double-blind placebo controlled study were published in the scientific journal Food and Nutrition Research (April 2016). The study examined the effect of a unique flavonoid root extract on the thickness of the artery wall (oxidation often caused by free radicals) using CIMT (carotid intimamedia thickness). CIMT is considered a strong indicator of overall cardiovascular and arterial health. Following one year of flavonoid root extract consumption mean CIMT total cholesterol LDL levels and blood pressure decreased. This suggests that this ingredient may attenuate the development of oxidation and of related cerebral vascular issues. 5. Protein Protein is arguably the most important nutrient to take immediately after your workout alongside carbohydrates. Your muscles have been broken down and therefore need repairing and rebuilding. Consuming protein in the form of a shake is not only an efficient and fastdigesting way to get amino acids to your muscles quickly but is the perfect way to also stimulate muscle protein synthesis 3 recovery and growth. However you want to make sure you find one with only the best ingredients. When it comes to protein quality over quantity is key. These supplements work via numerous mechanisms to provide natural broadspectrum antioxidant and nutrient support for optimal health and recovery. Because it is so much easier to protect the health of various body systems than it is to restore their function once damage has occurred it makes sense for retailers to suggest a preventive program to their customers to limit free radical damage and promote recovery. When it comes to protecting and preserving your health the old clich an ounce of prevention is worth a pound of cure couldn t be more profound. VR References 1. http strength-conditioning doms-the-good-the-bad-and-what-it-really-means-to-yourtraining. 2. bcaas-ultimate-muscle-buildingsoreness-reducing-supplement . 3. supplements recover recovery-supplement-guide. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years. Mark has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement and homeopathic regimen to support his athletic professional and personal endeavors. Follow Becker on Facebook at marklbecker posts 3875 91877933686 energyatlast. Follow him on Twitter at becker_mark. For more information access or WWW.VITAMINRETAILER.COM JUNE 2017 HEALTHYSHOPPER The Benefits of GINGER B Y S H A R I B A R B A N E L A Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 57 Answers 1.) d 2.) c 3.) b 4.) a 5.) d creeping perennial that is indigenous to tropical areas such as Jamaica and Asia ginger (Zingiber officinale) is also cultivated in India China and the U.S. The stalk of the ginger plant can grow from 3 to 4 feet in height and although the plant is often referred to as ginger root it is in fact not a root. Ginger can be utilized as a spice in cooking and baking and can also incorporated beverages like ginger ale. In addition many use it for its health benefits including its anti-inflammatory properties and gastrointestinal (GI) relief. For instance in a 2013 study researchers at Columbia University found that ginger may help asthma patients breathe easier. In the study the researchers took human ASM tissue samples and caused the samples to contract by exposing them to acetylcholine a neurotransmitting compound that causes bronchoconstriction. The researchers then mixed the -agonist isoproterenol with three separate components of ginger 6-gingerol 8-gingerol or 6-shogaol. Contracted tissue samples were exposed to each of these three mixtures as well as unadulterated isoproterenol and the relaxation responses were recorded and compared. At the conclusion of the study researchers found that tissues treated with the combination of purified ginger components and isoproterenol exhibited significantly greater relaxation than those treated only with isoproterenol of the three ginger components 6-shogaol appeared most effective in increasing the relaxing effects of the -agonist. Another study conducted by researchers at the Atlanta Veterans Affairs Medical Center found that turning ginger into gingerderived nanoparticles (by blending them) may be beneficial for those with Crohn s disease and ulcerative colitis the two main forms of inflammatory bowel disease (IBD). The particles may also help fight cancer linked to colitis the scientists believe. In the study the researchers fed the particles to lab mice and they appeared to have significant therapeutic effects. First the particles efficiently targeted the colon. They were absorbed mainly by cells in the lining of the intestines where IBD inflammation occurs. The particles also reduced acute colitis and prevented chronic colitis and colitis-associated cancer. In addition the particles enhanced intestinal repair. Specifically they boosted the survival and proliferation of the cells that make up the lining of the colon. Test Your Knowledge of Ginger They also lowered the production of proteins 1.) Ginger is cultivated in which country that promote inflammaa.) United States b.) China tion and raised the levc.) India d.) All of the above els of proteins that fight inflammation. 2.) The stalk of the ginger plant can grow from ______ in height. Research is also a.) 3 to 4 meters b.) 3 to 4 inches showing that ginger c.) 3 to 4 feet d.) 3 to 4 grams may have an effect on cancer risk and side 3.) Ginger is a root. effects from treatment. a.) True b.) False In fact one study found evidence that a 4.) Scientists at the University of Rochester Medical Center found compound of ginger and chili peppers could that people with cancer can reduce post-chemotherapy nausea by help lower the risk of ______ by using ginger supplements along with standard anticancer. In the study vomiting drugs before undergoing treatment systems. published in 2016 in the a.) 40 percent b.) 45 percent Journal of Agricultural c.) 30 percent d.) 35 percent and Food Chemistry Jiahuan Li Gangjun Du 5.) According to the University of Maryland Medical Center side and colleagues fed mice prone to lung can- effects of ginger may include ______. a.) Stomach upset b.) Heartburn cer either capsaicin (the compound that gives c.) Diarrhea d.) All of the above chili peppers their kick) or 6-gingerol (the pungent compound in ginger) alone or a combiscientists and doctors to understand how to nation of both over several weeks. control it Lead Author Julie L. Ryan PhD During the study period all of the mice MPH assistant professor of Dermatology that received only capsaicin developed lung and Radiation Oncology at Rochester s carcinomas while only half of the mice fed 6James P. Wilmot Cancer Center. gingerol did. Surprisingly an even lower percentage--only 20 percent--of the mice By taking the ginger prior to chemothergiven both compounds developed cancer. apy treatment the National Cancer InstituteThe researchers also dug into the potential funded study suggests its earlier absorption molecular underpinnings of how the cominto the body may have anti-inflammatory pounds interact to lead to this effect. properties Ryan added. Another study found that ginger may help According to the University of Maryland reduce post-chemotherapy nausea. Medical Center ginger is generally safe for Scientists at the University of Rochester most people but side effects may include Medical Center found that people with canheartburn diarrhea and stomach upset. cer can reduce post-chemotherapy nausea However most of these side effects can be by 40 percent by using ginger supplements quelled by taking ginger with a meal. along with standard anti-vomiting drugs before undergoing treatment. Nausea is a References major problem for people who undergo chemotherapy and it s been a challenge for Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. PRODUCTSPOTLIGHT Choosing Low Sugar and Sugar Alternatives t is safe to say that many among us are sugar addicts looking for recovery. According to Dr. Jacob Teitelbaum in his book Beat Sugar Addiction Now once we break our sugar addiction the body will usually be able to handle sugar in moderation. I BY NICHOLAS SARACENO This means saving sugar for dessert or snacks where it belongs and going for quality not quantity Teitelbaum wrote. We want to be able to have our cake and eat it too so using natural sugar substitutes and choosing foods with quality ingredients can give the pleasure of a sweet treat without paying a cost. Below are natural sugar alternatives as well as foods and other natural products that make low sugar a high priority. Coconola Granola GrandyOats (Maine) is taking granola to a new level with Coconola. The company launched three delicious new grain-free coconut granolas that are sweetened with alternatives to sugar--honey organic maple syrup or organic coconut syrup. You can feel great about choosing Original Chocolate Chunk and Super Hemp Blend Coconola because they re made in small batches by Real Granolas at their solar-powered bakery in rural Maine. These nutrient-dense grain-less granolas are also on-point with other characteristics that shoppers are searching for organic paleo kosher non GMO (genetically modified organism) and gluten free. Coconola is offered in a 9-oz. re-sealable pouch for a retail value of 7.99. For more information call (207) 935-7415 or visit Organic Golden Coconut Sugar Oregon-based Big Tree Farm s Organic Golden Coconut Sugar is a low glycemic sugar alternative that is a 1 1 replacement for refined white cane sugar. With its fine texture and light color it s great for recipes calling for granulated white sugar and dissolves perfectly in coffee or tea. Big Tree Farm s Coconut Sugar comes from the coconut blossom nectar also known as nira. Small independent organic farming partners using regenerative agriculture methods grow nira sustainably in Bali. This product is Certified Fair Trade certified organic Non-GMO Project Verified vegan and paleo friendly it contains nutrients including potassium magnesium zinc and amino acids. A 1-lb. bag has an MSRP of 5.99. For more information call (541) 488-5605 or visit Chewy Bites Pistachio Chewy Bites by Californiabased Setton Farms are all natural bitesized bars packed with heart healthy pistachios and antioxidant-rich cranberries. They are the ideal snack for those looking for healthy and filling options in a convenient bar. The new Pistachio Blueberry infused Cranberry and Coconut variety is a delicious blend of pistachios blueberry infused cranberries coconut and a sweet touch of maple brown rice syrup. Packed with more than 50 percent pistachios each bar is filled with protein potassium and fiber. A six-pack bag retails for 5.99. For more information call (559) 535-6050 or visit or Throat & Bronchial Syrup Illinois-based Redd Remedies Throat & Bronchial Syrup is designed to protect the respiratory passages and lungs against occasional irritation and provide lasting and soothing comfort to the throat and bronchioles. This gluten-free and vegetarian blend sweetened with raw buckwheat honey also contains herbal extracts contains ivy mullein and thyme. It is neither sedative nor stimulating and won t raise blood pressure. 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Each 16-oz. bottle has an MSRP of 3.99. For more information visit 58 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 NOW Real Food Date Sugar For natural and raw food enthusiasts you can t get much better than Date Sugar according to the company. Unlike typical refined sugar from cane or beets Illinois-based NOW s Date Sugar is actually finely chopped dry dates. The company s Non-GMO Date Sugar is raw unprocessed naturally sweet and is an excellent ingredient for baking. Date Sugar is made by drying fresh-pitted dates and crushing their flesh into a powder. Dates are a whole food that is low in fat but high in sugars predominantly fructose and glucose. Dates have been reported to have naturally occurring minerals including selenium copper potassium and magnesium. Dates also naturally have vitamin C insoluble fiber carotenoids and phenols. NOW s Date Sugar is gluten free allergy friendly and is made from California-grown Deglet Noor dates which meet the American Heart Association s criteria for foods that are low in saturated fat and cholesterol. A 1-lb. bag has an MSRP of 7.99. For more information call (888) 669-3663 or visit THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights August Sept. Probiotics 7 3 17 ad closing 2017 Retailer of the Year Longevity & Aging 8 3 17 ad closing Natural Products Expo East Issue 8 31 17 2017-2018 Buyer s Guide ad closing October Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 59 SUPPLEMENTSCIENCE Flower Essences & Homeopathic Cell Salts By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences lower essences and homeopathic cell salts are natural remedies commonly used for the treatment of various disorders yet less is written about them than conventional homeopathic remedies. This article will examine both types of remedies. F Flower Essences Background The British doctor bacteriologist and homeopath Edward Bach discovered flower essences back in 1930. Bach s interest in developing this system of medicine was grounded in his experience of both conventional medicine and of homeopathy. He described 38 remedies elaborated with flowers and shoots each one corresponding to an emotional pattern or a typical personality. He also developed remedies for emergency situations.1 Flower essence remedies are designed to be a system of emotional healing. Put succinctly flower essences are selected by or for a patient with the intent of addressing issues associated with that person s psyche. Outcomes are achieved through 60 VITAMIN RETAILER changes in attitude and awareness resulting resolution of the physical manifestation of illness. Flower essences are safe do not appear to interfere with any other medication and are dispensed in homeopathic dosages.2 As such they are popularly thought to be homeopathic remedies--but that is not strictly correct. author of the article also indicated that homeopathy and flower essences could complement one another. It might also be stated that another commonality is that like homeopathy there are those who think that flower essences are nothing more than placebos. Is it Real Or is it a Placebo Homeopathy and Flower Essences According to an article published in the British Homeopathy Journal3 in 1999 homeopathy and flower essence remedies have similarity and differences. Regarding similarities they re both controversial treat the patient (not the disease) prescribed on the basis of a series of symptoms and utilize the selfhealing vital force. The differences are that homeopathy tends to be a more complicated healing system whereas flower essences are simpler and homeopathy is more deeply acting as opposed to a mild gentle healing response from flower essences. The Some health care professionals believe that any benefit from the use of flower essences is due to the placebo effect.4 Others have expressed uncertainty as to why exactly flower essences are effective.5 Nevertheless there are a surprising number of health care professionals who have integrated the use of flower essences into their therapeutic regimens. For example in a survey sent out to complementary alternative medicine organizations respondents indicated that flower essence remedies were recommended as suitable treatments for stress anxiety.6 In fact nine hospitals in Australia have used the flower essences in their complementary therapy practice WWW.VITAMINRETAILER.COM JUNE 2017 where patients were treated for stress and pain management.7 Perhaps the best evidence of efficacy are case studies and clinical studies which have been conducted on flower essences. Case Studies A published case study8 reported the results of using flower essences on sleep patterns (i.e. sleep perception and objective sleep) and on menopausal symptoms. The participant was a 53-year-old woman at the postmenopausal stage who had been diagnosed with insomnia according to the criteria of the American Academy of Sleep Medicine and complained of climacteric symptoms. The patient underwent treatment with a flower essence blend for four months. Based upon sleep questionnaires and polysomnography measurements results showed that both sleep perception and objective sleep were improved. The patient s anxiety and menopausal symptoms were also reduced after the treatment. Another published report9 described the case of a 78-year-old man who suffered from multiple disorders including herpes zoster. The patient was treated with flower essence therapy. The result of the treatment was a short recovery time for the different disorders and a reduction in anxiety for the patient. A case-study10 analysis was conducted to explore the potential of flower essence remedies as a means of pain relief. The results were that of 384 subjects 41 suffered pain. Of these 46 percent felt treatment had relieved their pain in 49 percent the physical outcome was unknown. About 88 percent of all subjects reported an improvement in their emotional outlook. Researchers concluded that flower essence remedies brought about positive emotional changes in the majority of subjects in this study. group of patients who received flower essence treatment for various physical and emotional disorders in a primary health care center from a nurse trained in this therapy. Patients (n 119 78.15 percent female) were enrolled in this therapy based on a request by the medical nursing consultants treating patients or by a patient s own request to participate. The time period between the first and the last visit varied according to each case and the individual s personality. Four hundred and five visits took place--an average of 3.4 per patient. Results were that 87.4 percent of those patients who received treatment reported good or very good results. Researchers concluded that flower essence therapy appeared to be a good alternative to psycho-pharmaceuticals showed efficacious results with fewer secondary effects and less than 2 percent of patients evidenced gastric intolerance. depression scores were noted during the first month with further decreases during the second and third months. Both studies show reductions of the BDI total score of 76-77 percent. The fourth study utilized 24 cases over a threemonth period. Results showed significant decreases in depressions in the first two months with stabilization at a 60 to 80 percent reduction during the third month. The fifth study took place in the United States and included 12 depressed subjects included a onemonth baseline followed by three months of treatment that entailed usual care along with flower essence therapy. Results showed a 50 percent reduction in depression scores when flower essence therapy was introduced. This clinical change was maintained over a period of three months. Perhaps the best evidence of efficacy are case studies and clinical studies which have been conducted on flower essences. Depression five studies Five independent clinical studies12 were conducted in which flower essences were used in the treatment of depression. The results of these studies were measured using the Beck Depression Inventory (BDI) and the Hamilton Depression Scale (HAM-D). Therapists in Cuba under the Cuban Ministry of Public Health conducted four of the studies. The first study tracked about 50 patients who completed therapy over a period of five months. The results were a significant reduction in depressive symptoms. Twenty patients participated in the second and third studies over a two-month and three-month period. Results were that significant drops in Anxiety and depression In an open study 13 91 patients suffering either anxiety (including stress) or depression were treated with flower essences. They were followed up with regular assessments over several months (up to 16 for a proportion of patients) by therapists and outcomes were reported as either nil partial or complete recovery. Although the natural history of minor psychiatric disorders is that they are often transitory the results were nonetheless interesting 89 percent of this group of patients made a partial to complete recovery. For the majority that made a partial to full recovery this took place within the first 18 weeks. Environmental light stress A randomized double-blind placebocontrolled study14 examined the effects of flower essence formulas on the intense environmental stimulation of fluorescent lights and its accompanying electromagnetic fields (EMF). Twentyfour subjects were monitored using EEG along with the activity of six surface electromyographic (sEMG) sites including thoracic (T6 Paraspinals). The study assessed baseline activity reaction to the flower essence or placebo reaction to the high intensity light stimulation and concluded with a recovery period. The results of the study show EEG activation of the frontal lobes area to the light stimulation but only for those individuals who received the placebo. Likewise activation of the T6 paraspinals was also noted but only for VITAMIN RETAILER 61 Clinical Studies This section will examine the results of a dozen clinical studies on flower essence remedies. This includes studies on physical and emotional disorders depression anxiety environmental light stress carpal tunnel syndrome overdue pregnancy tantrums in children and ADHD (attention deficit hyperactivity disorder) in children. Physical and emotional disorders A 14-month study11 was conducted on a JUNE 2017 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE only the placebo group as well. This demonstrates that the stress response was seen only in the placebo group whereas the two flower essence groups showed no similar stress response. The conclusion is that flower essences demonstrated an antidote effect on environmental stressors. 0.002) and severity (p 0.003) over the eight days of treatment. Not surprisingly there were significant day-to-day correlations between parents mood and tantrum frequency and severity. rized that these 12 cell salts are responsible for the harmonious functioning of the human organism and that disease follows when a person becomes deficient in any of the 12 salts. The cell salts are not dietary supplements but instead are prepared following the principles of homeopathy (using plant or mineral sources)--so the salts are prepared by a process of continued dilution and shaking or pounding (succussion) to concentrate energetic or vital principles. As with flower essences there are select case studies and clinical studies to substantiate efficacy. Carpal tunnel syndrome A randomized pilot placebo-controlled clinical trial15 was conducted to evaluate the effectiveness of a cream based on flower essence remedies on 43 patients with mild to moderate carpal tunnel syndrome. Patients were treated during 21 days with topical placebo or a cream based on flower essences. Results were that those patients using the flower essence cream experienced significant self-reported improvements in symptom severity and pain intensity. In addition all signs observed during the clinical exam showed significant improvements among the groups as well as symptoms of pain night pain and tingling. In conclusion the flower essence cream was an effective intervention in the management of mild and moderate carpal tunnel syndrome reducing the severity symptoms and providing pain relief. Overdue pregnancy In a randomized controlled study16 of 24 pregnant women who were at least five days overdue subjects received flower essences attention or no intervention (control). Results were that medicines usage (i.e. orthodox medicines to control pain and nausea) was significantly less (p 0.032) for the group receiving flower essences when compared with the other two groups. Indeed seven of the eight subjects in the flower essence group used no medication. Furthermore the investigator reports that these mothers tended to deliver with less assistance suggesting less anxiety. Tantrums in children Fifty-eight children aged 2-5 years whose parents reported frequent tantrums participated in a study17 in which flower essences were tested for efficacy. Tantrum frequency tantrum severity and parental mood were measured on five occasions over eight days before treatment and on a further five occasions over 10 days after the start of treatment. Compared to the period before treatment there was a continuing reduction in tantrum frequency (p 62 VITAMIN RETAILER ADHD in children In a randomized placebo-controlled pilot study 18 flower essences or placebo were used in 10 children (5 to 12 years) with a diagnosis of ADHD. The results were that the flower essences were effective in reducing inattention and hyperactivity as measured by the Childhood Attention Profile (p 0.02). In addition there was almost a doubling of improvement in global functioning compared to control subjects as measured by the Columbia Impairment Scale. The flower essences used were Rescue Remedy or Calming Essence (a combination of impatiens clematis star of Bethlehem cherry plum and rock rose) vervain crab apple and walnut. Case Studies Published case studies on cell salts include their use for back pain throat cancer allergies and headache. Back pain In a case study 19 a lumbar condition causing pain and curvature of the vertebral skeleton was treated with Calcarea phos in an adolescent boy who had undergone treatment with orthodox Western medicines but did not get any relief from the ailment. Results were that the symptoms were effectively treated with Calcarea phos. X-ray and magnetic resonance imaging (MRI) supported recovery and a change in the skeletal curvature that was accompanied by removal of pain and other acute symptoms of the ailment. Throat cancer In a case study 20 a 70-year-old male with carcinoma of the larynx had been receiving homeopathic treatment after the diagnosis. He was advised to have surgery radiation and chemotherapy which he underwent immediately. This treatment was followed by homeopathic constitutional treatment. Ferrum-phos was prescribed. There was a good response. The patient was symptomfree at three-year follow-up. This suggests that tissue salts such as ferrumphos prescribed on constitutional grounds may play a useful role in supportive and palliative for patients with malignant disease. Allergies A physician reported21 clinical verification of homeopathic treatment of patients especially in various allergic conditions with primary care practice. This included the use of cell salts. For preventive treatments in hay fever WWW.VITAMINRETAILER.COM JUNE 2017 Cell Salt Therapy Background Cell salt therapies use a set of specific minerals also known as the 12 tissue salts or cell salts to correct symptoms arising from metabolic deficiencies. A German physician W. H. Schussler developed cell salt therapy in the 1870s. He studied cremated human bodies and found that these 12 substances made up the bulk of the remains. His research eventually called the Schuessler s Biochemic Theory integrates the knowledge of the human body s cellular structure and the use of mineral salts or cell salts as a system of medicine to fortify or energize the individual cells of the body. Schussler theo- patients silicea and Natrum muriaticum was effective. For asthma patients silicea was effective. Headache The use of complementary alternative medicine (CAM) in pediatric populations is considerably increased especially for pain and chronic conditions as demonstrated by epidemiological surveys both in Europe and in the U.S. In this study 22 CAM was used in 76 percent patients of a cohort of 124 children affected by headache. CAM was used as preventive treatment in 80 percent cases. One of the CAM therapies was homeopathy which was utilized by 47 percent of patients. Among the homeopathic remedies include silicea and calcarea phos cell salts. children treated 70.7 percent were free of recurrence within a year in group A and 29.3 percent were found to have a maximum of three recurrences. In group B 56.5 percent were free of recurrence and 43.5 percent had a maximum of six recurrences. In group A only five subsequently received antibiotics though homoeopathic treatment was carried through to the healing stage in the remaining children. Mixing Flower Essences and Cell Salts Flower essences and cell salts are natural medicines with a history of safe use. Furthermore research suggests that these nature-based remedies have a broad range of effective applications for human health. Given that flower essences correspond to emotional patterns while cell salts are more specific to metabolic deficiencies there is no redundancy to their respective mechanisms of action. Furthermore since they both have relationships with homeopathy there may be value in their concurrent use. In fact a market trend seems to be developing toward mixing flower essences and cell salts together which may offer a safe and effective addition to the natural medicine repertoire. VR Clinical Studies Published clinical studies on cell salts include their use for chronic sinusitis and ear infection. Chronic sinusitis A multicenter observational study23 was conducted with 550 patients to ascertain the therapeutic usefulness of homeopathic medicine as tissue salts in the management of chronic sinusitis (CS). Symptoms were assessed using the chronic sinusitis assessment score (CSAS). Regimes and adjustment of regimes in the event of a change of symptoms were pre-defined. Results were that there was a statistically significant reduction in CSAS (P 0.0001) after three and six months of treatment. Radiological appearances also improved. The cell salts found to be most useful in promoting marked improvement included Sil. (55.2 percent of 210) Calc. (62.5 percent of 98) Phos. (66.7 percent of 45) and Kali iod. (65 percent of 40). No complications were observed during treatment. In conclusion treatment with cell salts may be effective for CS patients. Ear infection In a prospective observational study24 carried out by one homoeopathic and four conventional ENT practitioners the two methods of treating acute pediatric otitis media (ear infection) were compared. Group A received treatment with homoeopathic single remedies (including silicea) whereas group B received nasal drops antibiotics secretolytics and or antipyretics. The study involved 133 children. Results were that of the JUNE 2017 WWW.VITAMINRETAILER.COM References 1 Llonch M. [Floral essences a fascinating world]. Rev Enferm. 2005 May 28(5) 47-8 51-2. 2 Mantle F. Bach flower remedies. Complement Ther Nurs Midwifery. 1997 Oct 3(5) 142-4. 3 van Haselen RA. The relationship between homeopathy and the Dr Bach system of flower remedies a critical appraisal. Br Homeopath J. 1999 Jul 88(3) 121-7. 4 Hyland ME Whalley B. Motivational concordance an important mechanism in self-help therapeutic rituals involving inert (placebo) substances. J Psychosom Res. 2008 Nov 65(5) 405-13. 5 Whalley B Hyland ME. Placebo by proxy the effect of parents beliefs on therapy for children s temper tantrums. J Behav Med. 2013 Aug 36(4) 341-6. 6 Long L Huntley A Ernst E. Which complementary and alternative therapies benefit which conditions A survey of the opinions of 223 professional organizations. Complement Ther Med. 2001 Sep 9(3) 178-85. 7 Balinski AA. Use of Western Australian flower essences in the management of pain and stress in the hospital setting. Complement Ther Nurs Midwifery. 1998 Aug 4(4) 111-7. 8 Siegler M Frange C Andersen ML Tufik S Hachul H. Effects of Bach Flower Remedies on Menopausal Symptoms and Sleep Pattern A Case Report. Altern Ther Health Med. 2017 Mar 23(2) 44-48. 9 Mart nez Luque R Mart nez Garrido R. [Herpes z ster treated with Bach flowers]. Rev Enferm. 2014 Mar 37(3) 45-8. 10 Howard J. Do Bach flower remedies have a role to play in pain control A critical analysis investigating therapeutic value beyond the placebo effect and the potential of Bach flower remedies as a psychological method of pain relief. Complement Ther Clin Pract. 2007 Aug 13(3) 174-83. 11 Oliva i Segura M. [Emotional support and Bach Flower Therapy]. Rev Enferm. 2009 Oct 32(10) 16-9. 12 Cram JR. A convergence of evidence flower essence therapy in the treatment of major depression. Calix. 2004 1 90-106. 13 Campanini M. [Bach flower therapy results of a monitored study of 115 patients]. La Medicina Biologica. 1997 3 37-43. 14 Cram JR. Effects of two flower essences on high intensity environmental stimulation and EMF a matter of head and chest. Subtle Energies Energy Med J. 2001 12. 15 Rivas-Su rez SR guila-V zquez J Su rezRodr guez B V zquez-Le n L Casanova-Giral M MoralesMorales R Rodr guez-Mart n BC. Exploring the Effectiveness of External Use of Bach Flower Remedies on Carpal Tunnel Syndrome A Pilot Study. J Evid Based Complementary Altern Med. 2017 Jan 22(1) 18-24 16 Ruhle G. Pilot study on the use of Bach flower essences in primiparae with post-date pregnancy. Erfahrungsheilkunde. 1995 44 854-860. 17 Whalley B Hyland ME. Placebo by proxy the effect of parents beliefs on therapy for children s temper tantrums. J Behav Med. 2013 Aug 36(4) 341-6. 18 Mehta SK. Oral flower essences for ADHD. J Am Acad Child Adolesc Psychiatry. 2002 Aug 41(8) 895. 19 Haque S Das D Bhattacharya S Sarkar T KhudaBukhsh AR. Homeopathy - A Safe Much Less Expensive Non-Invasive Viable Alternative for the Treatment of Patients Suffering from Loss of Lumbar Lordosis. J Pharmacopuncture. 2016 Dec 19(4) 358-361. 20 Rajendran ES. Homeopathy as a supportive therapy in cancer. Homeopathy. 2004 Apr 93(2) 99-102. 21 Van Wassenhoven M. Clinical verification in homeopathy and allergic conditions. Homeopathy. 2013 Jan 102(1) 54-8. 22 Dalla Libera D Colombo B Pavan G Comi G. Complementary and alternative medicine (CAM) use in an Italian cohort of pediatric headache patients the tip of the iceberg. Neurol Sci. 2014 May 35 Suppl 1 145-8. 23 Nayak C Singh V Singh VP Oberai P Roja V Shitanshu SS Sinha MN Deewan D Lakhera BC Ramteke S Kaushik S Sarkar S Mandal NR Mohanan PG Singh JR Biswas S Mathew G. Homeopathy in chronic sinusitis a prospective multi-centric observational study. Homeopathy. 2012 Apr 101(2) 84-91. 24 Friese KH Kruse S L dtke R Moeller H. The homoeopathic treatment of otitis media in children--comparisons with conventional therapy. Int J Clin Pharmacol Ther. 1997 Jul 35(7) 296-301. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno VITAMIN RETAILER 63 NATURALMEDICINE with Dr. Michael Murray Hair Mineral Analysis The Value of B Y M ICHAEL T. M URRAY ND air mineral analysis is a valuable health assessment tool that measures the levels of nutritional minerals as well as toxic heavy metals from a small sample of hair. Hair mineral analysis is valuable because of two reasons 1. Minerals play an extremely important role in human health. 2. Heavy metals such as lead mercury and aluminum can play an underlying role in many health issues especially high blood pressure brain disorders including depression and attention deficit disorder as well as neurological issues including multiple sclerosis. Hair levels of minerals and toxins correlate well with levels found in our organs due to exposure in the bloodstream. In a process called keratinization hair develops just below the surface of the scalp and hardens once it breaks through. The minerals and heavy metals that run through your system accumulate in your hair over periods of time and become enclosed in the hair allowing for a good reading of the levels of minerals and toxins in your body. H Who should have a hair mineral assessment Anyone who is interested in optimal health can benefit from hair mineral assessment. While vitamins seem to get all the attenTable 1. Sources of Heavy Metals and Symptoms Associated With Toxicity tion minerals Heavy Metal Primary Sources Linked to are equally important to Aluminum-containing antacids Alzheimers disease dementia good health. It Aluminum aluminum cookware behavioral disorders impaired drinking water brain function is estimated that someFatigue headaches heart disease Arsenic Drinking water and strokes nerve disorders where between anemia Raynauds phenomenon 20 and 80 perFatigue impaired concentration cent of the and memory high blood pressure Cadmium Cigarette smoke drinking water American poploss of smell anemia dry skin ulation do not prostate cancer kidney problems consume suffiCigarette smoke car exhaust Fatigue headache insomnia cient levels of dolomite bone meal and oyster nerve disorders high blood Lead shell calcium supplements pressure attention deficit disorder minerals pardrinking water learning disabilities anemia ticularly trace Fatigue headache insomnia minerals. A Amalgams (silver fillings) nerve disorders high blood Mercury drinking water fish case of severe pressure impaired memory and shellfish mineral defiand concentration ciency is Heart disease immune system Nickel Air and water dysfunction allergies extremely rare. WWW.VITAMINRETAILER.COM JUNE 2017 In most cases the deficiency is termed subclinical signifying that levels are low but not severe enough to produce a classic deficiency sign or symptom. In many instances the only clue of a sub- 64 VITAMIN RETAILER clinical mineral deficiency may be fatigue lethargy difficulty in concentration a lack of well-being or some other vague symptom. Hair mineral analysis can be quite helpful in identifying these sorts of subclinical deficiencies. Hair mineral analysis is also a good idea to rule out heavy metal exposure especially if you have any symptoms associated with heavy metal toxicity (see Table 1). metal toxicity. Where do heavy metals come from Most of the heavy metals in the body are a result of environmental contamination due to industry. In the United States alone more than 500 000 tons of lead is being dumped into the atmosphere to be inhaled or--after being deposited on food crops in fresh water and soil--to be ingested. Other common sources of heavy metals include cadmium and lead from cigarette smoke mercury from dental fillings contaminated fish and cosmetics and aluminum from antacids and cookware. Some professions with extremely high exposure include battery makers gasoline station attendants printers roofers dentists and jewelers. through many nutritionally oriented physicians as well as directly to consumers in many health food stores as well as online. Hair mineral analysis kits contain easy-to-follow instructions on how to collect the small sample of hair needed a prepaid mailer to send the sample in and a detailed interpretation and educational guide. What to do to improve mineral status and get rid of heavy metals Here are some key recommendations to improve mineral status and get rid of heavy metals. The first step is eating a health promoting diet rich in nutrient dense plant foods especially green leafy vegetables nuts and seeds and legumes. High sulfur containing foods like garlic onions cabbage family vegetables (e.g. broccoli kale Brussels sprouts and cabbage) whey protein and eggs are also important because they help get rid of heavy metals. Here are some additional steps Take a multiple vitamin and mineral supplement that provides the RDI (recommended daily intake) for all nutritional minerals. It provides a sort of health insurance for proper mineral intake and other factors like B vitamins and vitamin C that not only help in the proper utilization of the mineral but also help to get rid of heavy metals. Take 2.5-5 grams of water-soluble fiber one to three times daily. Suitable choices are tapioca fiber guar gum oat bran pectin and psyllium seed husks. Unlike non-soluble fiber sources like wheat bran soluble fiber choices can increase mineral absorption. They also help bind heavy metals excreted in the bile and escort them out of the body. Consider supplementing with additional sulfur sources such as MSM Nacetylcysteine and glutathione to help chelate out heavy metals. Regularly use comprehensive cleansing programs that enhance detoxification processes. VR Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit What do minerals do in the human body Minerals function as components of body enzymes and are also needed for proper composition of bone blood and the maintenance of normal cell function. Nutritional minerals are classified into two categories major and minor. What determines if a mineral is a major or minor one depends upon the level not the necessity. If a mineral is required at a level greater than 100 mg per day it is considered a major mineral. The major minerals include calcium phosphorus potassium sodium chloride magnesium and sulfur. The minor or trace minerals include boron chromium copper iodine iron manganese molybdenum selenium vanadium and zinc. Another category for minerals in human health is the heavy metal category. This category consists of minerals that are toxic to the body such as lead mercury aluminum cadmium and nickel. What are the signs and symptoms of heavy metal toxicity Early signs of heavy metal poisoning are usually vague. It also depends upon the level of toxicity. Mild cases of toxicity may be associated with headache fatigue and impaired ability to think or concentrate. As toxicity increases so do the severity of signs and symptoms. A person with severe toxicity may also experience muscle pains indigestion tremors constipation anemia pallor dizziness and poor coordination. Numerous studies have demonstrated a strong relationship between intelligence childhood learning disabilities and body stores of lead aluminum cadmium and mercury. Basically the higher a child s level of heavy metals the lower their IQ. The same sort of relationship exists with blood pressure as high blood pressure is also associated with higher levels of lead and other heavy metals. Heavy metals have a very strong affinity for body tissues composed of fat like the brain nerves and kidneys. As a result heavy metals are almost always linked to disturbances in mood and brain function as well as neurological problems (including multiple sclerosis) and high blood pressure (the kidneys regulate blood pressure). Why are heavy metals such a problem The toxic metals aluminum arsenic cadmium lead mercury and nickel are often referred to as heavy metals to distinguish them from the nutritional minerals. Heavy metals tend to accumulate within the brain kidneys immune system and other body tissues where they can severely disrupt normal function. The typical person living in the United States has more heavy metals in their body than is compatible with good health. For example it is conservatively estimated that up to 25 percent of the U.S. population suffers from heavy metal poisoning to some extent. Hair mineral analysis has been shown to be an exceptional screening test for heavy JUNE 2017 WWW.VITAMINRETAILER.COM Where can I obtain a hair mineral analysis kit Hair mineral analysis kits are available VITAMIN RETAILER 65 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP PureMark Naturals TEMPE AZ--PureMark Naturals by 21st Century Healthcare is a vitamin and supplement line offering a more natural and clean dietary supplement according to the company. The 17-item line offers natural vegetarian and vegan friendly choices in addition to non-GMO gluten- wheat- dairy- soy- and preservative-free options. The products also include a natural superfood and plant-based vegan protein enhanced with fruits and vegetables and enriched with nourishing extracts. The MSRP for products range from 7.99 to 19.99. For more information call (480) 966-8201 or visit GoPure Pod WILTON CT--The GoPure Pod by Bloc Enterprises is changing the way the world drinks water by continually purifying and enhancing tap water on the go. Just drop the wine corksized pod into any bottle pitcher or glass for clean healthy and great-tasting water to not only give you peace of mind that the water you re drinking is safe but to also help reduce the use of plastic water bottles. The pod filters lead E. Coli chromium chlorine fluoride and other impurities through the patented technology PuriBloc. Each pod lasts up to six months treats up to 264 gallons of water and replaces 2 000 plastic water bottles with a retail price of 24.95. For more information call (404) 784-8714 or visit MultiVite BROOKLYN NY--Zahler s MultiVite is a high potency one-a-day kosher multivitamin and mineral supplement that comes in two sizes 90 and 180 tablets. Zahler s MultiVite is chock-full of critical vitamins and minerals to fill in the gaps of the most prevalent nutritional deficiencies according to the company. With CoQ10 and an advanced blend of essential vitamins and nutrients Zahler s MultiVite contains a powerful combination to help maintain a healthy mind and body. This product is vegetarian and free of citrus corn eggs gluten milk sodium soy wheat yeast added sugars synthetic dyes artificial flavorings and preservatives. Bottles retail for 29.95 and 55.95. For more information call (212) 444-9936 or visit Pharma Gaba ARLINGTON HEIGHTS IL--Pharma GABA from Carlson Labs is a more effective allnatural form of gamma amino-butyric acid (GABA) a naturally occurring amino acid and one of the most important inhibitory neurotransmitters in the brain according to the company. Excitatory neurotransmitters are the on switches of the nervous system and work similarly to the gas pedal in a car. Inhibitory neurotransmitters are the off switches and can be compared to the brakes. They help prevent overstimulation and act as the body s natural calming mechanism. GABA promotes a healthy mood relaxation and restful sleep. Each capsule of Carlson Pharma GABA provides 200 mg of all-natural GABA per vegetarian capsule. Bottles of 50 and 90 soft gels have an MSRP of 34.50 and 59.90 respectively. For more information call (888) 234-5656 or visit All Good Sunscreen MORRO BAY CA--All Good sunscreens are always free of oxybenzone--an endocrine disrupter also known to kill coral reef populations. Top rated by the Environmental Working Group these Zinc Oxide formulas offer broad-spectrum UVA UVB protection rub in clear without any residue and are water resistant for up to 80 minutes. Committed to using only natural organic ingredients All Good sunscreens are non-GMO petroleum free non-nanoparticle hypo-allergenic and gluten free. Safe for you and safe for the environment The sunscreen line includes All Good Sport Sunscreen Butter SPF 50 Stick All Good Kid s Sunscreen Butter SPF 50 Stick All Good Sunscreen Spray SPF 30 All Good Kid s Sunscreen Spray SPF 30 All Good Sport Sunscreen Lotion SPF 30 and All Good Kid s Sunscreen Lotion SPF 30 which have an MSRP ranging from 15.99 to 21.99 for 2- to 6-oz. containers. For more information call (805) 528-4000 or visit 66 VITAMIN RETAILER Cardio-VX1 GREEN BAY WI--For the heart and cardiovascular system to be in top-notch shape 24 hours a day seven days a week the right nutrients are a must. Cardio-VX1 by EuroPharma provides them according to the company. It supplies concentrated levels of heart-healthy ingredients to support optimal cardiovascular function. This combination of powerful nutrients and polyphenols supports proper oxygen and blood flow to the heart healthy cholesterol balance healthy blood pressure healthy heart rhythms and overall cardiovascular function. Cardio-VX1 provides high-quality clinically studied ingredients in their most effective bioavailable forms for excellent absorption and cardiovascular benefits including magnesium benfotiamine vitamin B6 pomegranate fruit extract and French Grape Seed VX1 which provides a tannin-free source of 100 percent absorbable oligomeric proanthocyanidins (OPCs) to support healthy blood pressure and cholesterol balance. Sixty capsules retail for 34.95. For more information call (866) 598-5487 or visit WWW.VITAMINRETAILER.COM JUNE 2017 Essentials Fit Chews IRVINE CA--Essentials Fit Chews by Arbonne are bite-size delicious chews that help control cravings while keeping energy levels sustained. The chews contain a proprietary herbal blend to help support the body when undergoing a new diet or exercise regimen. This product has no artificial colors flavors or sweeteners. A bag of 30 chews has an MSRP of 22. For more information call (949) 331-3892 or visit CUROXEN AUSTIN TX--CUROXEN (by OrganiCare) is an all-natural certified organic first aid ointment used to treat minor cuts scrapes and burns. It is a homeopathic medicine with scientifically proven results by independent in vitro lab testing that showed CUROXEN kills over five times more bacteria than leading first aid ointments both natural and antibiotic formulas. One 0.5-oz. tube has an MSRP 12.99. For more information call (512) 401-3572 or visit Medicine Springs HELENA MT--According to the company it has taken the chemical analysis of some of the most famous healing hot springs from around the world. Medicine Springs Inc. separated the compounds and reactions and packaged it so you can turn your bath or hot tub into these world famous hot springs. Loaded with essential minerals which are absorbed through the skin there are three types available Joint Formula--ideal natural pain relief for arthritis fibromyalgia and joint conditions Sport Formula--natural relief for sore muscles and recovery and Skin Formula--natural relief for skin problems such as ezcema and psoriasis. The bath size (two baths) and the hot tub size are available for suggested prices of 14.99 and 49.00 respectively. For more information call (406) 461-2055 or visit LIPZU RICHMOND VA-- LIPZU from SMART MOM LLC was created by 12-year-old Daisy Creel a 7th grader in suburban Maryland. She wanted to find a way to give back to the Humane Society the place where she adopted her four pets so she developed a unique line of lip balms in adorable animal shapes. A portion of every sale supports animal rescue. Each lip balm which comes in four designs (cat dog panda and penguin) has an MSRP of 6. For more information call (301) 774-6981 or visit This Bar Saves Lives Stress-Relax Mind Retreat MONROE WA--Stress-Relax Mind Retreat from Natural Factors is a synergistic formula featuring a superior source and naturally produced form of the important brain compound gamma-aminobutyric acid (GABA) combined with magnesium lemon balm and vitamin B6 to help temporarily promote relaxation. Mind Retreat can be used to help maintain a restful sleep in cases of restlessness or occasional sleeplessness caused by mental stress. Sixty vegetable capsules retail for 27.95. For more information call (877) 551-2179 or visit CULVER CITY CA--This Bar Saves Lives Dark Chocolate Peanut Butter & Sea Salt bar is packed with crunchy peanuts creamy peanut butter and drizzled with antioxidant rich dark chocolate. According to the company the bars are non-GMO gluten free fair trade kosher and just plain awesome. For every bar you buy This Bar Saves Lives gives life-saving food to a child in need. A box of 12 bars has an MSRP of 24.99. For more information visit Holistic Herbal Teasans OAKLAND CA--Numi s new Holistic Herbal Teasans are delicious tea tonics focused on elevating mood and emotion as a key component of wellness. These organic herbal teas feature blends of emerging functional herbs roots and flowers from around the world such as guayusa tulsi bamboo leaf ashwagandha moringa maca blackberry leaf and more. Each complex blend is made with real fruits flowers and spices that will capture the palate and allow intentions to come to fruition. Today 80 percent of consumers believe wellness goes beyond physical well-being to include emotional mental and spiritual health and one third of American adults use natural therapies to manage their health. With this in mind Numi brings innovation to the growing medicinal tea segment with the first line of teas that focus on well-being beyond physical health. Available in six blends Embrace Vision Balance Gratitude Presence and Purpose a box of 16 tea bags retails for 7.99. For more information call (510) 534-6864 or visit JUNE 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 67 NEWPRODUCTS VitaStraw OGDEN UT--VitaStraw from Trace Minerals Research is a fun great-tasting easy-to-use and sugar-free source of vitamins and minerals for children and adults at home or on-the-go. Parents love it because it s a fun way for their kids to take their vitamins and kids love the taste VitaStraw can be thrown in a purse or bag and is a healthy and easy way to sip your supplements while traveling or on-the-go. All you need is a glass or bottle of water. Simply pour water in a glass or open a bottle of water unwrap the straw put it in the water and sip the water through the straw. The straw is filled with nutrients and natural flavors that dissolve as the water passes by. Each seven-straw box of either Multivitamin Orange or Magnesium and B6 Cherry flavor retails for 6.99. For more information call (800) 624-7145 or visit Vie Healing s PAIDU KUALIE and HUANHE Supplements BEVERLY HILLS CA--Vie Healing recently launched various product lines including PAIDU Detox Supplements. With PAIDU replenish your body for the deepest clean with blood-boosting purifying herbs that support your detox. This concentrated blend removes toxins by invigorating and strengthening the blood while hydrating your insides. It purifies the blood strengthens immunity rejuvenates and detoxes the body. Other lines include KUALIE Happy Supplements and HUANHE Calm Supplements--120 tablets have an MSRP of 65 (same price for each line). For more information call (310) 927-3097 or visit Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to for info about this advertiser OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP The Plant Paradox The Hidden Dangers in Healthy Foods That Cause Disease and Weight Gain Most of us have heard of gluten--a protein found in wheat that causes widespread inflammation in the body. Americans spend billions of dollars on gluten-free diets in an effort to protect their health. But what if we ve been missing the root of the problem In The Plant Paradox renowned cardiologist Dr. Steven Gundry reveals that gluten is just one variety of a common and highly toxic plant-based protein called lectin. Lectins are found not only in grains like wheat but also in the gluten-free foods most of us commonly regarded as healthy including many fruits vegetables nuts beans and conventional dairy products. These proteins which are found in the seeds grains skins rinds and leaves of plants are designed by nature to protect them from predators (including humans). Once ingested they incite a kind of chemical warfare in our bodies causing inflammatory reactions that can lead to weight gain and serious health conditions. At his clinics in California Gundry has successfully treated tens of thousands of patients suffering from autoimmune disorders diabetes leaky gut syndrome heart disease and neurodegenerative diseases with a protocol that detoxes the cells repairs the gut and nourishes the body. Now in The Plant Paradox he shares this clinically proven program with readers around the world. With a full list of lectin-containing foods and simple substitutes for each a step-by-step detox and eating plan and delicious lectin-free recipes The Plant Paradox illuminates the hidden dangers lurking in your salad bowl--and shows you how to eat whole foods in a whole new way. Author Steven R. Gundry MD Pages 416 Price 27.99 (hardcover) Publisher Harper Wave Contact Victoria Comella victoria.comella ADVERTISERINDEX ADVERTISER Bluebonnet Nutrition Corp. Continental Vitamin Company Daiwa Health Development ECR Software Corp. EuroPharma Terry Naturally Garden of Life Genesis Today Natural Factors Natural Factors Natural Factors Natural Factors NAXA New Hope Natural Media Nordic Naturals North American Herb & Spice Now Foods Now Foods (Personal Care) Now Foods (Private Label) Nutrition 21 LLC Pacific Resources Intl. Pharmachem Labs (Celedrin) Quincy Bioscience Renew Life Formulas Scandinavian Formulas Inc. Twinlab Vibrant Health Xlear Inc. PAGE C4 1 15 42 31 8-9 49 17 21 33 47 27 43 7 C2 C3 11 25 71 19 55 41 39 5 13 37 3 PHONE (281) 240-3332 (800) 421-6175 (877) 434-3633 (800) 211-1172 (866) 598-5487 (800) 622-8986 (800) 916-6642 (800) 322-8704 (800) 322-8704 (800) 322-8704 (800) 322-8704 (713) 502-9141 (866) 458-4935 (800) 662-2544 (800) 243-5242 (888) 669-3663 (888) 669-3663 (888) 669-3663 (914) 701-4500 (805) 684-0624 (519) 467-2071 (608) 827-8000 (800) 830-4778 (800) 688-2276 (800) 533-1896 Ext.4 (800) 242-1835 (877) 599-5327 WEB bluebonnet cvc daiwa ecrs europharma gardenoflife genesistoday naturalfactors naturalfactors naturalfactors naturalfactors naxa newhope nordicnaturals nahs nowfoods nowsolutions nowpl nutrition21 pacificresources pharmachem quincy renewlife scandinavian twinlab vibrant xlear INDUSTRYEVENTS September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM JUNE 2017 Go to nutrition21 for info about this advertiser Back Talk THIS MONTH A former natural product retail executive in 2016 Joseph J. Weiss was appointed president of functional ingredient supplier Nutrition 21 headquartered in Purchase NY. In this position his top priorities are to accelerate the company s growth with product innovation science and branding. He is set to drive the Nutrition 21 business forward as the company develops and commercializes important new ingredients for supplements functional foods and beverages. Prior to joining Nutrition 21 Weiss was vice president of corporate brands at Vitamin Shoppe Inc. where he was responsible for product development sourcing quality and scientific and regulatory affairs. In addition he was senior vice president of merchandising at GNC. Weiss holds a B.S. in economics from Pennsylvania State University and an MBA in marketing from the University of Pittsburgh--Joseph M. Katz Graduate School of Business. Here he discusses how his retail experience benefits his new role at Nutrition 21. WITH JANET POVEROMO Question What has the transition experience been like so far Answer It s been great I ve been fortunate to have the opportunity to join a very experienced and talented team. Nutrition 21 is known as a leader in the industry and has a portfolio of superb products. In just a few years we ve become a key player in the sports nutrition space with our Nitrosigine bonded arginine silicate. It s the hottest pre-workout branded ingredient now and we have 19 studies that support a number of claims such as increased energy improved mental acuity and increased muscle volume. Also we ve just launched Velositol which is an amazing protein booster. Just add 2 grams to your daily serving of protein and it will double the muscle protein synthesis versus taking the protein alone. and decision maker. It really helps to have a broad perspective on this industry and understand how a product is made and how the different parts of the supply chain work together to get a product to the shelf. Question How will the company build awareness with natural product retailers and consumers Joe Weiss President Nutrition 21 1 Manhattanville Rd. Purchase NY 10577 Phone (914) 701-4500 Email jweiss Website Answer One of the interesting aspects of Nutrition 21 is that we are strong on innovation but we also know how to brand and market the compounds that we invent. We invest heavily in trademarks and marketing programs to communicate the features and benefits of our products. We do this by working with experts in the field to present our research at scientific conferences and have these findings reported in industry trade media and mainstream consumer media as well. Additionally we advertise in sports nutrition magazines to create awareness for our products. All of this points the consumer to look for our logo on a product before making a buying decision. Why did you decide to make this career move Question Answer I really enjoy the innovation part of this industry and much of the innovation emanates from the raw ingredient side of the business. We work on developing new compounds clinical trials patents and branding on a daily basis. It s a lot of fun to create things I also enjoy working with the different channels of distribution and a wide variety of brands manufacturers and retailers which is part of the process in the ingredient world. It s rewarding to bring new products to customers and help them build their business. That s what we do best. 72 VITAMIN RETAILER Question What skills have you taken from your retail experience to this new capacity at Nutrition 21 Answer There is no better place to learn this business than on the retail side. I ve spent 17 years of my career at GNC and Vitamin Shoppe in a variety of merchandising product development and manufacturing roles and I ve learned so much by talking to customers in stores and working with suppliers of branded and private label products. I have also been fortunate to have some great mentors who guided me on how to become a better manager Question What are your goals for the company Answer Well I m now just starting my second year and year one flew by really fast We want to focus on supporting our customers with continued innovation and also develop a stronger international business for our key products. WWW.VITAMINRETAILER.COM JUNE 2017 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser