This Digital Edition requires Flash 9.0.115 or above to activate some rich media components.

Please click the following link to download and install: Get Adobe Flash player
When you are finished installing, please return to this window and PRESS F5 to view this edition.

Description: In This Issue: Moving Through the Ages, Natural Energy, Company Profiles, and Successful Branding

Don t miss a single issue of NIE in 2017...go online to renew your free subscription today JulyAugust17 SO VIS UR IT O em CE UR ag B az OO ON ine K L .co T IN m OD E A VRM Media Publication so ur AY ce ww w. ni bo ok July August 2017 Go to sabinsa for info about this advertiser Go to nowpl for info about this advertiser TableofContents Proud Supporter of VOLUME 22 NO. 6 JULY AUGUST2017 F E A T U R E S 30 Moving Through the Ages Bone muscle and joint health are categories rife with opportunity--if you know how to use ingredients to target the generations effectively. 40 Stable Natural Energy Forget a quick burst followed by crash and burn ingredient suppliers are answering calls (often from Millennials) for a more balanced level of energy. 30 A L S O I N S I D E 45 2017 Company Profiles Researching a potential partner is an important part of doing business in today s marketplace. To that end let Nutrition Industry Executive s Company Profiles serve as a vital reference tool in that endeavor. C O L U M N S 10 19 24 25 26 74 74 75 75 75 Industry News Ingredient News Special Report-- E-commerce Cleanup AHPA Update Association News Equipment & Packaging Conventions & Meetings Advertiser Index Industry Events Classified Ad Supplier of the Month 4 First Word 6 Legalities 69 Nutraceuticals 71 Building Better Brands 69 76 FREE Subscription (Print Digital or BOTH) & E-newsletter Available Copyright 2017. Nutrition Industry Executive (ISSN 2331-2602) Volume 22 Number 6 July August 2017. Nutrition Industry Executive is published monthly (except for bimonthly January February and July August and November December) by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 4329288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Nutrition Industry Executive or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 50.00. Periodicals Postage Paid at East Brunswick NJ 08816 and additional mailing offices. POSTMASTER Send address changes to Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026. Subscription Customer Service Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026 USA Phone (818) 286-3170 Fax (800) 869-0040 niecs Back Issues & Single Copies For order information contact (732) 432-9600 or info March issue is 25.00. All other issues are 8.00 each. 2 Nutrition Industry Executive July August 2017 Go to plt for info about this advertiser FirstWord Holistically Healthy Beverages W hen discussing natural energy products in supplements as well as food and drinks (see my feature article on page 40) I would be remiss to leave out Millennials (in general those born between 1982 and 2004) influence. Younger consumers--Millennials-- are driving growth. They are the largest consumers of energy supplements with 67 percent of men and 47 percent of women using energy drinks said Rick Antonoff president of New Jerseybased Novel Ingredient Services. In addition Andrew H. Wheeler director of marketing with Futureceuticals in Illinois said Natural clean label the energy without the crash--consumers want results but are very aware of their options and are making smart choices that are best for both the desired function and their bodies. Millennials are a big part of the demographic looking for these nutritional details--they want to know (even demand to know) what goes into their products and into their bodies and are carefully reading labels. Thus natural is a strong influencer to their product ingredient choices. Consider Packaging Memphis TN-based Evergreen Packaging a global leader in creating fiber-based packaging solutions worked with EcoFocus Worldwide to identify four key trends from the annual EcoFocus Trend Study that reveals growing themes expected to impact the beverage industry in the coming year. The No. 1 theme on the list Millennial Motivators. The study also noted the influence of Millennials and how they hold huge buying power in today s market and are expected to spend more than 200 billion in 2017 alone. In order to successfully reach Millennials it s important for brands to understand what influences their purchasing the article continued. According to Forbes more than 50 percent of Millennials make an effort to buy products from companies that support the causes they care about and they re twice as likely to care about whether or not their food is organic than any other generation. The EcoFocus survey results illustrate additional details that tie into this larger national trend Millennials are leading the escape from mass produced over-processed and over-packaged foods and beverages with a demand for real lessprocessed ingredients. They want the preservatives and artificial ingredients out and natural nutrient-dense ingredients in. 69 percent of Millennials have changed what they buy in order to avoid artificial ingredients in foods and beverages. An interesting point to keep in mind is that Millennials aren t just thinking about the product s contents they are differentiating packaging for improved personal and planetary health. 73 percent say they try to buy products in packaging that is recyclable. 59 percent say they look for beverages in packaging that is made with renewable materials. For consumers the priorities of health and sustainability are clearly linked together packaging has a growing role in their perception of both of these attributes said study author and chief executive officer of EcoFocus Worldwide Linda Gilbert. These are powerful synergies that speak to the 2017 consumer s holistic view of what is healthy. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Associate GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Associate Editor Nicholas Saraceno NicoS Contributing Writers Bruce Anderson Nancy A. Del Pizzo Lisa Schofield Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Circulation Manager Rosie Brodsky Rosie A PUBLICATION OF VRM MEDIA President Daniel McSweeney VRM Media 431 Cranbury Road Ste. C East Brunswick NJ 08816 Phone (732) 432-9600 Fax (732) 432-9288 Email info Website VRM Media publishes Nutrition Industry Executive Vitamin Retailer Natural Practitioner and FitnessTrainer magazines. Subscription Customer Service To order a subscription or manage your account please contact us at Nutrition Industry Executive P.O. Box 15026 North Hollywood CA 91615-5026 USA Phone (818) 286-3170 Fax (800) 869-0040 niecs Back Issues See the Table of Contents page for price and order information. Connect With Us vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 Nutrition Industry Executive July August 2017 Go to jiaherb for info about this advertiser Legalities By Nancy A. Del Pizzo Esq. rganic. If you say that word to most dietary supplement marketers they are quick to enthusiastically respond either that they have organic products or they plan to have organic products ... and soon. But how these semantics play out in product branding labeling marketing and advertising can land that enthusiasm on the other side of a cease and desist letter or worse in court and facing a potentially hefty viable damages claim. The use of the word organic is not only subject to regulations promulgated by administrative agencies like the U.S. Department of Agriculture (USDA) it is separately and additionally subject to federal and state laws governing at the very least false advertising and unfair competition. It behooves anyone in the business of marketing and selling organic dietary supplements or planning to market and sell them to have knowledge of these requirements or seek counsel before expending money time and other resources developing a marketing plan that includes the use of O the word organic in promotional materials or attempting to register a trademark with that word included in the proposed mark. And it is important to note that compliance with one statute does not necessarily translate into compliance with another. This article provides an overview of the state of the law on the use of the word organic and how that law intersects with industry regulations. USDA Requirements For Organic Use The Organic Foods Production Act of 1990 (OFPA) 7 U.S.C . 6501 et seq. was intended to promote baseline standards for labeling producing and selling organic products. In fact the three main purposes of OFPA are 1. To establish national standards governing the marketing of certain agricultural products as originally produced products 2. To assure consumers that organically produced products meet a consistent standard and 3. To facilitate interstate commerce in fresh and processed food that is organically produced. 7 U.S.C. 6501. The task of setting forth those standards is given to the USDA and codified under 7 U.S.C. 6517-6518 6521(a). And the USDA promulgated its regulations under the National Organic Program (NOP). 7 C.F.R. 205.1 et seq. At a minimum per OFPA and NOP if a dietary supplement seller wants to market its product using the word organic that product must be certified by an authorized certifying entity. See 7 U.S.C. 6504-6505 6514(a) 6515 6519 7 C.F.R. 205.300(a) 205.302(c). More specifically the USDA has promulgated regulations for distinct uses of the word organic. They include 100 Percent Organic Organic and Made With Organic. See id. To be able to market a dietary supplement as 100 Percent Organic all of the ingredients in the supplement must be certified (by an authorized certifier) as organic any aids used to process the product must be organic and the product labels must include July August 2017 6 Nutrition Industry Executive Go to alkemistlabs for info about this advertiser Legalities the name of the authorized certifying agent on their information panels. Also the organic ingredients must be identified on that label. To be able to market a dietary supplement as organic all of the agricultural ingredients in the supplement must be certified (by an authorized certifier) as organic a total of five percent of the product may contain non-organic ingredients (excluding water and salt) and the product labels must include the name of the authorized certifying agent on their information panels. As well the organic ingredients must be identified on that label. Only products that meet the requirements for 100 percent organic and organic may use a USDA organic seal and market the product as 100 percent organic or organic as identified above. Any product that has not received certification from an authorized certifier cannot be referred to as organic and cannot use the USDA organic seal. Finally to be able to market a dietary supplement as made with organic at least 70-percent of the product s ingredients must be certified (by an authorized certifier) as organic the product must be produced using a method not excluded under USDA regulations and non-organic ingredients must be listed on the USDA s approved list and the product labels must include the name of the authorized certifying agent on their information panels. As well the organic ingredients must be identified on that label. Dietary supplement manufacturers whose products meet this criteria may identify up to three ingredients or ingredient categories using the prefix made with organic followed by the identification of one to three ingredients. The USDA organic seal must not be used with these products and these products must not be represented as organic or include the over-reaching language made with organic ingredients. In late 2016 the USDA published an informative cheat sheet outlining these requirements. See sites default files m edia Labeling%20Organic%20Products. pdf. There are civil penalties for violating OFPA and NOP. Generally federal or state prosecutors will enforce violations although the USDA itself also may engage in administrative proceedings to handle violations. To get a sense of these proceedings you can 8 Nutrition Industry Executive review some of the USDA s administrative decisions online. See services enforcement organic. Depending on the facts violating USDA regulations could have far greater financial implications separate from and in addition to penalties for noncompliance with the regulations. This includes a risk of being sued for false and misleading advertising. Any product that has not received certification from an authorized certifier cannot be referred to as organic and cannot use the USDA organic seal. False and Misleading Advertising of Organic Products A dietary supplement company that uses the word organic falsely or in a way that misleads consumers to believe that for example all of its dietary supplements are organic (when none or only some have organic certification) may in addition to a federal or state prosecutorial or USDA administrative action risk a false advertising claim by a competitor or consumer under a federal statute like the Lanham Act (15 U.S.C. 1125) and or ancillary state statutes involving additional claims under state statutory and or common laws. The Lanham Act is a powerful statute. Plus some state unfair competition statutes (like in New Jersey) largely mirror the Lanham Act. Violations of the Lanham Act could result in an order to turn over all profits made on the violative product to the claimant. And if the claimant can prove an intentional violation those damages could be trebled and may include attorneys fees. Notably where a company makes the business decision to disregard a cease-and-desist letter they are also (perhaps unknowingly) increasing their risk for having to remit intentional damages. Some dietary product executives may believe that a Lanham Act claim should be readily dismissed because the USDA regulates the use of the word organic. That belief is not far-fetched since some courts have found that OFPA preempts certain claims. However where a company is falsely or misleadingly promoting all of its products as organic or using the word organic in promotional materials or even as a trademark in a false and misleading fashion a skilled intellectual property litigator will know how to prepare a complaint that would not face preemption. A review of some recent cases is instructive on this issue. For instance in late 2015 the Supreme Court of California overturned dismissal of a case brought by an individual against Ohio-based Herb Thyme Farms Inc. where the individual alleged that the company violated false advertising laws by marketing its conventionally grown herbs using the word organic on its label. See Quesada v. Herb Thyme Farms Inc. 62 Cal.4th 298 (Cal. 2015). The Court outlined the dispositive facts in its opinion noting that a) Thyme Farms had multiple farms in California and just one of those farms used organic growing methods and had received organic certification from an authorized certifier and b) for marketing and distribution the company packed labeled and processed its conventionally grown products with its organically grown products in the same facility blended the herbs together sold both using the trademark FRESH ORGANIC and further marketed some conventionally grown herbs using the word organic in its product materials. There the company argued that Quesada s claims were preempted by OFPA. But the court disagreed largely because Quesada s claim was that Herb Thyme knowingly and intentionally marketed and advertised products that were not organic as organic as opposed to challenging the validity of the organic certification the company had obtained. Quesada signals the importance of maintaining a marketing (Continued on page 74) July August 2017 Go to agropur for info about this advertiser IndustryNews SIDI Work Group Calls for Comments on Draft Updated Protocol he dietary supplement industry s self-regulatory coalition the SIDI Work Group recently released an updated draft of the Standardized Information on Dietary Ingredients (SIDI) Protocol and seeks feedback from industry stakeholders and regulators by July 3 2017. The SIDI Protocol has gained significant traction within the industry since its original release in 2008. The protocol provides an outline representing the type and scope of information about a dietary ingredient that an ingredient supplier typically needs to provide to a manufacturer. The primary goal of the protocol is to recommend a standard format for presenting this information--which facilitates compliance with current good manufacturing practices (cGMPs)--so that information exchange can be accomplished in a simplified and streamlined manner. The updated draft SIDI Protocol reflects changes in the U.S. Food and T Drug Administration s (FDA) regulatory requirements including updates related to the 2011 Food Safety Modernization Act (FSMA). In addition the updated draft addresses issues such as economically motivated adulteration and pre-Dietary Supplement Health and Education Act (DSHEA) status of dietary ingredients. To enhance customizability the updated draft also includes additional examples of the type of information that could be offered for dietary ingredients including safety studies and history of safe use data for demonstrating safety and information on sourcing and sustainability. The SIDI Work Group is a joint initiative of three dietary supplement indus- try trade associations--the Consumer Healthcare Products Association (CHPA) the Council for Responsible Nutrition (CRN) and the United Natural Products Alliance (UNPA)--along with dietary supplement ingredient suppliers and finished product manufacturers with an interest in strengthening the industry s self-regulatory practices. The SIDI Work Group convened regularly over several months developing an updated draft that addresses new food safety regulations implemented since version 2.1 was released in 2008 said Duffy MacKay ND chair of the SIDI Work Group executive committee and senior vice president scientific and regulatory affairs CRN. We welcome comments from industry stakeholders and regulatory officials for consideration as we finalize this next edition of the protocol slated for release by the end of 2017. The draft Protocol and comments form are available at Lonza Completes Acquisition of Capsugel S witzerland-based Lonza has announced that following the receipt of all required regulatory approvals it has completed the acquisition of Capsugel S.A. from KKR for 5.5 billion (U.S.) in cash including refinancing of existing Capsugel debt of approximately 2 billion (U.S.). The acquisition of Capsugel a world leader in advanced oral dosage delivery technologies with a leading position in hard capsules is expected to be accretive to Lonza s core earnings per share in the first full year post closing. This acquisition is in line with Lonza s stated strategy to accelerate growth and deliver value along the health care continuum by complementing its existing offerings and by opening up new market opportunities in the pharma and consumer health care and nutrition industries. With the acquisition of Capsugel Lonza adds a trusted brand with a large breadth of technologies that it believes will expand the market reach of both companies contract development and manufacturing organization (CDMO) and products businesses. It also supports Lonza s strategic ambi10 Nutrition Industry Executive tion of getting closer to the patient and end consumer. Lonza and Capsugel have a highly synergistic customer base and market approach complementary business models and closely aligned corporate cultures with a strong commitment to ethics and compliance said Richard Ridinger Lonza s chief executive officer. All of these aspects will facilitate a seamless integration. Capsugel s business will continue to operate in its existing structure until the full integration has been completed. The acquisition was financed partially through the net proceeds of the successful placement of five million new shares at CHF 173.00 per share with total gross proceeds of CHF 865 million which was completed in February 2017 as well as the issuance of 16 548 612 fully paid registered shares with gross proceeds in the amount of CHF 2.26 billion which was completed in May 2017. The balance of the acquisition price was financed through indebtedness. For more information visit or FDA Delays Rolling Out New Nutrition Facts Label he U.S. Food and Drug Administration (FDA) delayed indefinitely implementation of a new nutrition facts label that would enlarge calorie counts itemize added sugar and bring serving sizes in line with actual average portions according to Reuters. The rule which had been championed by former first lady Michelle Obama had been scheduled to go into effect on July 26 2018. In a statement on its website the FDA said additional time would provide manufacturers covered by the rule with the necessary guidance from FDA. The agency did not say how much additional time companies would be given or when it would announce the time frame saying only it would make an announcement at a later time. For more information visit T July August 2017 Go to olcott for info about this advertiser IndustryNews Algatech Opens New U.S. Subsidiary lgatech opens Algatech Inc. a New York NY-based subsidiary created to serve its customers in the North American market. The company is appointing Ken Seguine to lead the new operation. Algatech s expansion into the U.S. will accelerate development of the growing market in North America for its leading microalgae ingredient brand AstaPure as well as new microalgae sources in the pipeline. Algatech Inc. s responsibilities will include the U.S. Canada and Mexico. Gary Brenner who was responsible for Algatech s business development in the NAFTA markets since 2010 will lead the algal protein development project as part of the European Institute of Innovation and Technology consortium (EIT Food). Seguine served as vice president sales and marketing for UAS Laboratories from 2013-2017 and was A Algatechs facility Seguine. Algatech specialexecutive vice president of izes in the development and consumer products at production of ingredients Savesta Life Sciences Inc. He derived from algae. I am brings more than 25 years looking forward to contributexperience in the natural ing my background in products industry with comorganic agriculture cosmetpanies in both dietary supics and dietary supplements plements and personal care. to the company s activities. We are committed to Algatech was chosen by expanding our global marthe EIT s Knowledge and keting network and strengthKen Seguine Innovation Communities ening our presence in the (KIC) leaders to be the sole algae proNAFTA markets said Algatech CEO ducer especially to develop new food Hagai Stadler. This includes highly sources from microalgae via its qualified personnel recruitment new advanced technologies and capabilities. product developments and growing Algatech intends to invest heavily in Algatech s operation facilities in the developing plant-based protein from Arava desert Israel. microalgae in cooperation with global I m excited to join the team at ingredient companies. Algatech and help them better serve the North American market with our Algatech is focused on natural new organic and non-GMO (genetically microalgae solutions said Stadler. It modified organism) ingredients said cultivates microalgae in a patented ecofriendly closed system that allows the production of safe pure ingredients and minimize its environmental footprint. The company works relentlessly to unlock the potential of microalgae discovering and industrializing new strains of microalgae and producing it in large scale through methods completely beneficial to both consumers and the planet. For more information visit Arjuna Targets U.S. Market With Natural Preservatives Line ndia-based Arjuna Natural Extracts Ltd. has announced the opening of its new sales office in Dallas TX to better serve its North American customers and bring its new natural preservatives line to the U.S. The new line consists of proprietary formulations of essential oils and oleoresins. Arjuna s R&D team researched a unique selection of botanical extracts possessing antimicrobial activity then comprehensively tested them in various food and beverage applications. The resulting ingredient systems yielded effective antimicrobial activity and shelflife extension without affecting flavor or mouthfeel. This natural preservative portfolio is now available for formulations ranging from fruit juices and meat to frying oil mayonnaise and breaded products. Millennial consumers increasingly demand natural products and Arjuna helps manufacturers get such clean- I label food and beverage products to the market-- all without compromising appearance or flavor said Benny Antony PhD joint managing director for Arjuna. Trendy fruit-based drinks and smoothies as well as many vegan products are susceptible to oxidation and microbial growth. This can result in product degradation that poses a danger to health. Natural products are by their very nature highly sensitive to oxidation and microbial contamination explained Antony. Many such products currently on the market contain synthetic preservatives but today s consumers are aggressively seeking safe products without artificial ingredients. Nowhere is this demand stronger than in the North American market. The expert personnel in Arjuna s U.S. office are highly qualified to coordinate the specific needs to support the company s growing sales in America said Antony. The team will be responsible for global expansion and new trade associations in the region. This move also will facilitate bringing Arjuna s other science-supported botanicals such as Oxystorm to the market. Arjuna s portfolio consists of traditional botanical extracts backed by research and modern technology but most importantly the company tracks and controls the supply chain from farm to fork to provide safe pure ingredients Antony added. For more information visit July August 2017 12 Nutrition Industry Executive Go to dpl-us for info about this advertiser IndustryNews Frutarom Aims to Empower Women Increase Annatto Crop rutarom Natural Solutions BU (Israel) offers local women farmers and growers in Latin America a secured income and versatile collaboration to ensure a safe sustainable and consistent supply of natural annatto coloring. Women are playing a big role in changing the food system to create a well-nourished world said Danielle Nierenberg president of FoodTank. They are taking on larger and more defined roles in food and agriculture globally. On average women represent 43 percent of the world s agricultural labor force according to the U.N. Food and Agriculture Organization (FAO) and the World Bank. In Peru Brazil Guatemala and other countries women are the primary keepers of the household but are struggling with basic subsistence. In light of this challenge and with the growing demand for natural annatto coloring Frutarom has initiated collaboration with a local agriculture partner to encourage local women to become independent farmers and grow annatto in their fields. Together Frutarom and its partner support the local farmers from mother plantation to education and training including technical support on how to grow and harvest high quality annatto. Frutarom is committed to buying all the fresh annatto harvested at a fair price. The outcome of this collaboration is providing a safe stable income to the growers working directly with local farmers. Global food and beverage companies are shifting quickly from Yellow 5 and 6 artificial colors to natural annatto in a wide range of food applications said Yoni Glickman president of Frutarom Natural Solutions. Annatto is an oily seed from the achiote tree (Bixa orellana). Natural pigments present in the seeds are the carotenoids bixin and norbixin. It has a wide color range of yellow to orange tones with mid to high stability against light heat and oxidation. Frutarom s advanced extraction of the seeds also enables recovery of high-antioxidant vitamin E while significantly minimizing fruit waste explained Glickman. Suppliers of natural colors are in a race to provide sufficient supplies of natural annatto coloring. As a key player in this segment Frutarom is increasing its support by F creating sustainable partnerships in Latin America and working closely with the farmers. Frutarom is there to help them develop and expand their businesses by offering technical and business support Glickman stressed. We want them to grow with us. Two production sites one in Lima Peru and the second in Murcia Spain enable a smooth supply chain in fulfilling global demand and ensuring a constant supply of annatto color. This winwin situation for Frutarom and the farmers fills the gap in supply to meet the growing demand for natural annatto coloring and allows transparency with our customers worldwide added Glickman. We ensure safe high-quality all-natural color supply while supporting local communities in developing countries. According to Global Natural Food Colors Market Analysis and Forecast 2016 2026 FMI the natural colors market is 1.3 billion (U.S.) while market growth is around CAGR 7 percent. For more information visit Lycored Sells Premix Business to Prinova rinova (Carol Stream IL) has announced it has reached an agreement to acquire Israelibased Lycored s China and United Kingdom Premix operations. As part of the transaction all the company s premix-related activities and assets which are based mainly in the U.K. and China will be transferred to Prinova. The divestment is another step in executing the business strategy Lycored announced two years ago. It will allow the company to focus on its core activities--carotenoids for food and health tomato-based products and micro-encapsulated ingredients. This is an exciting transaction for both companies said Rony PatishiChillim CEO of Lycored. For Lycored it is a key step in realizing our strategic direction and brand promise to cultivate wellness. By focusing on our core technologies and our fully vertically integrated business we will be able to enhance our offering and maintain our dedication to customers. Prinova is inheriting some great teams and bringing in its own expertise. We are confident that it will continue to provide excellent service to premix customers across the world while we will even better focus on our main business areas. Prinova has made substantial P investments in our North American premix operations and supplies a wide variety of dry and liquid nutrient and flavor premix blends in the U.S. and internationally added Prinova President Don Thorp. The addition of these premix capabilities gives Prinova the ability to extend these offerings on a global basis customized to the needs of the regional markets. The Lycored facilities in China and the United Kingdom have been supplying leading international food companies with premixes to fortify their products with vitamins minerals and other nutrients. These premixes address the cereal beverage dairy infant formulation as well as other premix categories reflecting the ability to deliver product solutions to the entire range of premix markets. The transaction was agreed earlier this month and was completed on June 23 2017. For more information visit or July August 2017 14 Nutrition Industry Executive Go to nutrasolutionsusa for info about this advertiser IndustryNews Plasma Nutrition s ioProtein More Efficient Than Standard WPI Study Finds F lorida-based Plasma Nutrition s Ingredient Optimized technology can increase protein efficiency and reduce the amount of protein required by 26 percent a study of the University of South Florida (USF) found. The research was conducted on a doubleblinded randomized cohort of 32 resistancetrained males over a period of eight weeks. The results showed a bioequivalence for body composition and strength between 20 grams of ioProtein and 27 grams of a standard whey protein isolate. The increased efficiency of proteins was obtained through Plasma Nutrition s patent pending Ingredient Optimized technology. For the start-up s co-founders Steven Motosko and Chris Flynn-Rozanski the results of the study can open the door to several applications of their technology in the near future. Protein is such an essential part of products throughout the nutrition ecosystem said Motosko and the potential applications for reduced calorie protein such as weight management will showcase the truly groundbreaking opportunity we see for ingredient optimized ioProtein. By reducing the necessary quantity of proteins we can make their production more sustainable added Flynn-Rozanski and help that part of the population like seniors who have difficulty taking in large amounts of food. Lead researcher Dr. Bill Campbell associate professor of exercise science and director of the Performance & Physique Enhancement Laboratory at USF presented the results of the study on at the 14th Annual Conference held by the International Society of Sports Nutrition in Phoenix AZ with a program focused on efficiency of sports supplements. Participants in our study responded very favorably to a reduced post-workout protein intake gaining over 60 pounds of strength on their squat bench press and deadlift totals and gaining nearly 2 lbs. of dry lean body mass said Campbell. Our data showed that one needs 26 percent less ioProtein in the post-workout period to achieve the same training adaptations as compared to standard processed whey protein isolate. The research was funded with the contribution of a grant from the Florida High Tech Corridor which lists the University of South Florida as one of its partners. This study is different than any other we ve seen in the industry said Motosko so working with a researcher as respected as Dr. Campbell was critical for us. For more information visit Roundtable Healthcare Partners Invests in Deerland Enzymes & Probiotics oundTable Healthcare Partners (Lake Forest IL) an operating-oriented private equity firm focused exclusively on the health care industry recently announced that it has made an investment in Georgia-based Deerland Enzymes & Probiotics. Financial terms of the transaction were not disclosed. We are very excited to partner with Scott [Ravech] the Deerland management team and Deerland s existing shareholder said Pierre Fr chette senior operating partner at RoundTable and Chairman of Deerland s board. The team has built a market-leading high-quality operation with significant capacity for future growth. We look forward to partnering with and investing in Deerland to expand their product and manufacturing capabilities to better serve their customers. Scott Ravech chief executive officer of Deerland added Our entire team has achieved great success over the past several years including the opening of Deerland s flagship probiotic facility. I am confident that our new partnership with RoundTable will lead to even stronger opportunities for the company going forward. RoundTable s investment strategy targets companies in the healthcare industry that fall within the expertise and experience of the firm s operating and transaction principals. Deerland is the fourth investment from RoundTable s 650 million Fund IV. As part of the transaction and to finance further growth opportunities for Deerland RoundTable facilitated the successful completion of new senior credit facilities and a private placement of senior subordinated notes. The senior credit facilities were led by Capital One Healthcare and included The PrivateBank while the senior subordinated notes were provided by RoundTable Capital Partners III RoundTable s third captive subordinated debt fund. Sidley Austin LLP acted as exclusive legal advisor to RoundTable in this transaction. Preti Flaherty Beliveau & Pachios LLP and McCann Fitzgerald acted as legal advisors to Deerland and its shareholder. For more information visit or Aker BioMarine Named Norway s Most Innovative Business ker BioMarine (Oslo Norway) a biotech innovator and Antarctic krill harvesting company dedicated to improving human and planetary health has been named Norway s most innovative company by Innovation magazine Norway s leading innovation magazine. Innovation magazine ranked 25 of Norway s most innovative companies and for the first time Aker BioMarine was named No 1. We are proud of this recognition and honored to be named with these other outstanding Norwegian companies said Matts Johansen CEO of Aker BioMarine. It is remarkable that the job we are doing in the omega-3 market is recognized alongside of these other businesses and industries. We are committed to innovation product development and new technology and as a pioneer in the field of krill harvesting in the Antarctica our goal is to improve human and planetary health. The jury stated that Aker BioMarine an integrated biotechnology company has taken a global market leader position in krill-based ingredients. Aker BioMarine s recognition as a top innovator is a result of many things. Sustainability and traceability are imperative to their business model and the company has complete control over its value chain. Innovation and education are key driving forces behind the company s success. And most importantly Aker BioMarine would not be where it is today without the engagement of its diverse and hungry team and their impressive ability to innovate at all levels. For more information visit R A 16 Nutrition Industry Executive July August 2017 Go to vit-best for info about this advertiser IndustryNews You reHired ChromaDex Corp. (Irvine CA) has announced that Charles Brenner PhD the Roy J. Carver Chair and Head of Biochemistry at the University of Iowa Carver College of Medicine and current ChromaDex Scientific Advisory Board member has been appointed chief scientific advisor. The world s leading expert on nicotinamide riboside (NR) Brenner has published 36 research papers and has six issued patents on NR and nicotinamide adenine dinucleotide (NAD)-related technology. Ohio-based Q Laboratories has appointed a number of new managers to its team. Patrick Bird MS has been promoted to microbiology research and develPatrick Bird opment laboratory supervisor. In his new roles he will coordinate the various projects and functions of the microbiology R&D laboratory including leading studies for vendors seeking AOAC AFNOR and MicroVal Certification. Bryan Wirthwine has been named chemistry laboratory supervisor where he will oversee the everyday operation of the chemistry lab including analyst training and Bryan Wirthwine workflow. Also David Isfort has been promoted to microbiology group leaderfood. Isfort will assist the lab supervisor in maintaining adequate analyst training and keeping clients apprised of sample status as well as monitoring sample flow-through. David Isfort Biova (Johnston IA) has announced that Steve Henig PhD has joined Biova s Board of Directors. Henig will bring a wealth of scientific experience in the food beverage nutrition and dietary supplement areas. SPINS (Chicago IL) has added Brian Gillis as executive vice president retail to lead its growing retail team to accelerate data-driven products and services for North American retailers. Gillis brings a long and proven history of helping retailers succeed with customer insight and shopper marketing. Go to mackflavor for info about this advertiser 18 Nutrition Industry Executive July August 2017 IngredientNews Algalif Achieves Novel Food Certification for Natural Astaxanthin lgalif Icelandic producer of pure high-grade natural astaxanthin from microalgae announced that its Astal f Astaxanthin has received Novel Food approval from the European Commission as a food supplement ingredient confirming the consumer safety of the product for the European market. After extensive evaluation the European Commission and The Food Safety Authority of Iceland certified that Astal f meets or exceeds all requirements for an ingredient in food supplements in a manner that is consistent with the current uses and use levels of astaxanthin-rich oleoresins from Haematococcus pluvialis and concluded that the ingredient is approved for commercial availability. This certification marks a significant milestone for Algalif and represents an important step in our stead- A Field-to-Fork Organic Rosemary Solutions from Frutarom utarom Food Protection Business Unit (Israel) expanded its organic oxidation management solutions line with an organic rosemary extract designed to prevent oxidation and increase shelf life of food products. This natural Mediterranean botanical has been made possible through collaboration between Hishtil Nurseries in Israel and organic farmers in Spain. A rising demand for natural and organic oxidation management solutions encouraged Frutarom to seek expertise in growing organic rosemary and incorporating its active ingredients carnosic and rosmarinic acids into food formulation to naturally increase shelf life of foods and beverages. We ve eagerly responded to the demand to increase our offerings of organic ingredients in addition to our full line of natural products said Yoni Glickman president of Frutarom Natural Solutions. While it takes a considerable investment of time and resources to do it right through the collaboration with Hishtil Nurseries and Spanish farmers we have succeeded in creating a sustainable supply chain for this farm-to-fork organic product increasing value to consumers and serving a growing circle of customers. Rosemary is a plant with some of the greatest anti-oxidative potential. Native to the Mediterranean region it is the source of powerful natural protection from free-radical damage. Carnosic and rosmarinic acids can be concentrated naturally using modern technology and yielding the full variety of rosemary extract ingredients available today. For more information visit F fast commitment to quality and purity said Andrew Jacobson CEO of Algalif. The Novel Food certification comes on the heels of gaining cGMP (current good manufacturing practice) status for our world-class production facility. I commend our Icelandic team led by Orri Bj rnsson for its ongoing rigorous efforts in achieving these important industry certifications. For more information visit Kemin Industries Spearmint Extract Achieves Self-affirmed GRAS Status emin Industries (Iowa) supplement ingredient Neumentix Phenolic Complex K110-42 has received self-affirmed GRAS (generally recognized as safe) status after an intensive review of safety by an independent panel of scientific experts. The water-extracted spearmint can now be used in a variety of functional food and beverage applications. Neumentix is a clinically studied botanical ingredient that has been shown to support cognitive health working memory performance and healthy sleep patterns in adults. A recent Natural Marketing Institute (NMI) study found 68 percent of young professionals ages 18 to 35 showed a strong desire to purchase a product like Neumentix indicating a growing interest in cognitive health among younger generations. We are seeing increased demand for foods and supplements that can naturally help people increase their productivity throughout the day said Kim Colletti global cognition product manager at Kemin Human Health and Nutrition. Neumentix has the poten- K tial to meet this growing demand especially for busy professionals struggling to manage work care for their families and maintain their health. Neumentix contains more than 50 phenolic constituents and is naturally sourced from non-GMO (genetically modified organism) lines of polyphenol-rich spearmint developed by Kemin. The complex botanical offers multiple uses for the global functional food and beverage market which is expected to grow by 41 billion in five years according to Euromonitor. The Neumentix GRAS status enables our customers to expand into the functional foods market and help further improve the lives of consumers by offering cognitive health benefits said Anita Norian president of Kemin Human Nutrition and Health. For more information visit or July August 2017 Nutrition Industry Executive 19 IngredientNews Clinical Study Confirms Benefits of Alphawave L-theanine From Ethical Naturals thical Naturals Inc. (ENI California) a supplier of botanical ingredients to the U.S. and international botanical supplement market announced the completion of a randomized double-blind placebo-controlled study with 20 human subjects revealing the stress reduction effects of ENI s product AlphaWave L-Theanine. L-theanine is an amino acid derived from the leaves of green tea and has been the focus of scientific and clinical research with regards to reducing psychological and physiological stress response parameters. Moreover it is known to block the binding of L-glutamic acid to glutamate receptors in the brain resulting in an anti-stress effect through the inhibition of cortical neuron excitation. This study took this body of knowledge one step further by examining E the effects of AlphaWave L-Theanine through measurement of alpha brainwave changes and responses to stress tests. Performed at the Wellington Sleep Investigation Centre (University of Otago New Zealand) it also assessed changes in heart rate as an indication of stress level. Twenty subjects (10 male and 10 female) aged between 21 and 47 years were tested for the effects of AlphaWave L-Theanine or placebo. After the suitability and baseline values for the participants were established each was subjected to alpha brainwave testing (by EEG) seven times over a 120-minute period. After the initial alpha test and a stress test each subject consumed either 200 mg of AlphaWave L-Theanine or placebo. Two further stress tests were then undertaken during the following 90 minutes and each participant s heart rate was measured three times over the 135-minute period following consumption. The results of the study revealed that AlphaWave L-Theanine consumption produced significant changes over time as compared to placebo on all the variable outcomes assessed in this investigation. For example AlphaWave LTheanine showed a positive effect over time on the tonic alpha power which measures relaxed wakefulness whereas the placebo had negative effects. Although the values for anxiety tension were low they decreased over time for both groups but the decrease in AlphaWave group was greater. The group consuming AlphaWave also displayed reduced fatigue. For more information visit Milk Specialties Global Adds Curcumin Positive Results Non-GMO Project Verified ONFDM in Bone Health Support ilk Specialties Global (Minnesota) has added a new clean-label product to its protein portfolio NonGMO (genetically modified organism) Project Verified Organic Non-Fat Dried Milk (ONFDM). The dairy protein manufacturer will produce the new product out of its Norfolk NE facility. Recently the same Norfolk facility was awarded the Validus Dairy Animal Welfare Review Certification. This certification highlights Milk Specialties Global s support of farmers animal welfare practices. Through independent third-party audits it also assures customers that they are receiving consistent quality dairy products. With the addition of Non-GMO Project Verified to the Norfolk facility s list of certifications Milk Specialties Global is showing its commitment to supporting the increasing demand for cleaner label products according to the company. For more information visit M new pilot human study revealed that a curcuminbased supplementation might be helpful in maintaining at a healthy level bone density. The study the first one conducted in humans with curcumin-based product further evaluated the efficacy and safety of Indena (Italy) s bioavailable Phytosome formulation of curcumin Meriva in asymptomatic subjects with a bone density condition. The study enrolled 57 healthy subjects with a bone mass condition randomized in two different groups comparable in terms of age and gender. During the six-month experimental period the control group followed a standard management (SM) to control the bone density the supplement group combined the SM with a daily curcumin-based oral supplementation consisting of 1 g of Meriva. Remarkable results have been observed in the Meriva supplemented group reaching at the end of the study (week 24) 7.1 percent and 4.8 percent levels of bone density of the small finger and upper jaw paralleled with a 21 percent decrease of ultrasound transmission values. No significant changes were observed in the control group. Antonella Riva product research manager at Indena commented These new positive clinical data broaden the existing findings on the efficacy of dietary supplementation with Meriva in contributing to manage certain health conditions potentially impacting on life quality including bone health. For more information visit A 20 Nutrition Industry Executive July August 2017 Lycored Announces Joint Venture With Algatechnologies Wins E.U. Patent for Skin Care Compositions ycored (New Jersey) an international wellness company involved with ingredient and nutrition supplements announced a joint venture with Algatechnologies Ltd. (Algatech Israel) a biotechnology company that cultivates microalgae and produces natural astaxanthin. Lycored will distribute Algatech s AstaPure natural astaxanthin carotenoid in the form of beadlets increasing the brand s commercial reach for this product range in the North American market. Lycored wanted to evolve its astaxanthin offerings while maintaining our commitment to distributing premium quality ingredients that consumers and industry partners can trust said Golan Raz head of the global health division at Lycored. We are able to maintain vertical integration through this partnership as it is the process Algatech takes when developing their astaxanthin ingredient. Lycored will also have complete access and transparency of Algatech s supply chain to be able to control and ensure the optimal quality of the nutrient. Astaxanthin is a carotenoid most com- L monly found in shrimp salmon and healthy algae. Algatech sources this colorful pigment through the microalgae haematococcus pluvialis and develops it into raw astaxanthin oil. This nutrient which Lycored will process as oil beadlets to create a gelatin and vegan Astaxanthin beadlets also has antioxidative and antiinflammatory properties has been linked to healthy cardiovascular and immune systems and has potential effects on the aging process. Once in its vegan beadlet form Lycored s North American commercialization team will market and distribute it to develop a foundation for this new range of their astaxanthin business where the beadlets can be used for dietary supplements and are generally recommended as safe for use in food and beverages. Specifically the astaxanthin beadlets can be combined with other nutrients in product formulations such as dry blended beverages and health bars as a way to help satisfy today s market demand for supplementary nutrition. This partnership comes following Lycored s newest patent for Astaxanthin Anti-Inflammatory Synergistic Combinations which acknowledges that the synergistic combination between astaxanthin and tomato-derived lycopene works to suppress inflammation in the body. In other news Lycored has also been awarded an E.U. patent for its carotenoid compositions for skin care. The patent relates to the use of Lycored s carotenoid compositions to protect the skin from UV radiation from the sun. The company has held a patent in Canada since 2014 and has also learned that it has been granted one in Japan. A decision on a U.S. patent is pending. Lycored s compositions including its supplement-ready blend Lycoderm combine natural lycopene with phytoene phytofluene and vitamin E from tomatoes. The patent applies to ingestible use of the compositions in supplements foodstuff or beverages. For more information visit or Lampados Launches 3D Stevia Sweetener ampados International Ltd. (Israel) launched Liteez its new 3D stevia sweetener for hot drinks. This free-from meringue kiss addresses the growing demand for sugar reduction in beverages according to the company. The patent-pending vegan meringue kiss is a completely plant-based treat. It is free from any allergens such as eggs gluten lactose or nuts and contains just a few simple ingredients including prebiotic fibers that build sweetness act as a bulking agent and function as a nutraceutical. Liteez is much more than just another sweetener explained Noam Kaplan CEO of Lampados. It s a fun 3D easy-to-use sugar replacer that doubles as a sweet treat. You can eat it as a treat when drinking tea or coffee or if you need sweetness in the drink just stir it in. It will completely dissolve in about half a minute. While the Liteez sweetener delivery system can be formulated with different types of sweeteners using stevia posed a challenge since the acidity and isoelectric point of the mixture changes completely relative to using other highintensity sweeteners such as sucralose. Because Liteez contains mostly fiber the aftertaste of stevia is effectively masked. For more information visit DuPont Nutrition & Health Introduces HOWARU Shape elaware-based DuPont Nutrition & Health (DuPont) announced the launch of HOWARU Shape a probiotic formula clinically proven to reduce waist circumference in overweight adults. In a clinical study HOWARU Shape which contains 10 billion CFU Bifidobacterium lactis B420 reduced waist circumference by up to one inch. When taken in combination with 12 g Litesse Ultra prebiotic fiber HOWARU Shape also was shown to reduce body fat mass and trunk fat. The study was conducted with 225 healthy volunteers (healthy BMI 28 34.9) who were randomized into four groups (1 1 1 1) using a computer-generated sequence for 6 months of double-blind parallel treatment. Probiotic strain B420 has been demonstrated in-vitro to increase epithelial integrity a key function of the digestive tract. Litesse Ultra prebiotic fiber has been shown in clinical studies to reduce energy intake increase satiety and decrease after-meal feelings of hunger. Separately and in combination the probiotic strain B420 and Litesse Ultra demonstrates health benefits. Clinically demonstrated benefits of HOWARU Shape in combination with Litesse Ultra versus placebo are below 4.5 percent reduction in total body fat mass 6.7 percent reduction in trunk fat one inch (2.6 cm) reduction in waist circumference. For more information visit shape. L D July August 2017 Nutrition Industry Executive 21 IngredientNews TREHA Trehalose Available as a Natural Flavor ood formulators can now label TREHA trehalose as natural flavor in most flavor system applications including beverages and gelato. Many applications can use up to 5 percent. TREHA trehalose benefits flavor systems by providing off-note masking saltiness and citrus enhancement and flavor stability. This high-performance ingredient can now facilitate simplified ingredient statements. The Flavor and Extract Manufacturers Association of the U.S. (FEMA) recognize TREHA trehalose as GRAS (generally rec- F ognized as safe). NAGASE recently implemented improvements in the manufacturing process of TREHA to meet the natural flavor FDA (U.S. Food and Drug Administration) definition. TREHA trehalose is now produced from non-GM starch using non-GM enzymes. The ingredient also has FDA GRAS status. Consumers are increasingly avoiding all artificial ingredients said Bradley Hilborn director of sales and marketing at Nagase America (location in New York). Labeled as natural flavor TREHA can help formulators reduce sodium and sugar by enhancing flavor attributes such as saltiness and enabling the use of high intensity sweeteners in flavor systems. TREHA is easy to use because it is highly soluble heat and acid stable and compatible with other food ingredients. With wide FEMA GRAS approval TREHA can be used in multiple categories while also helping to deliver a simplified label. For more information visit foodbeverage na treha-contact-us. AlgaeHealth Announces Positive Clinical Study and Self-affirmed GRAS for AstaZine Natural Astaxanthin alifornia-based Algae Health Sciences Inc. (AlgaeHealth) a subsidiary of BGG (California) announced a positive clinical trial publication at the American College of Sports Nutrition for AstaZine Natural Astaxanthin. Results showed a reduction in heart rate by 10 percent during long distance running (Talbott et al 2017). We found a very novel effect of natural astaxanthin to improve overall cardiovascular function said Shawn Talbott PhD the lead researcher. The subjects in this study were able to perform the same amount of work -- but at lower cardiovascular strain after supplementing with astaxanthin. BGG s C CEO Yanmei Li PhD added The implications of this study for athletes as well as potential benefits for anyone concerned with cardiovascular health are immense. We plan to publish this result in conjunction with some other exciting clinical results in a strong peer-reviewed journal later this year. In addition the AstaZine Natural Astaxanthin product line has attained self-affirmed GRAS (generally recognized as safe) status. This accomplishment comes after a quick series of regulatory achievements in regions as diverse as USA Europe and Australia. For more information visit Niagen Nicotinamide Riboside Launches Into the Functional Food Space hromaDex Corp. (California) announced the first launch of Niagen nicotinamide riboside (NR) into the functional food space. C DDW Launches Novel Natural Coloring in Powdered Form DW (Kentucky) The Color House introduced a food color powder derived from a purple corn hybrid cultivated in the U.S. The non-GM (genetically modified) powder exhibits a deep purple surface shade the appearance is vibrant red in an acidic aqueous system. Food and beverage companies can simply list purple corn juice color or colored with vegetable juice on ingredient statements. DDW s customers benefit from the innovative color s safe sustainable traceable and transparent supply chain. Prior to spray drying DDW employs a simple water extraction of the purple D corn kernels at its manufacturing facility in Port Washington WI. Powder (and liquid) samples are available. Applications for the anthocyanin coloring include dry beverage mix salad dressing mix extruded breakfast cereal and nutritional supplements. Our customers prefer documented control from seed to sale and we re extending our portfolio from a domestic crop that s a sustainable scalable source of color said Elaine Gravatte president and chief operating officer DDW Inc. For more information visit Studies have shown that levels of nicotinamide adenine dinucleotide (NAD ) decline with age suggesting an explanation as to why we succumb to some of the unpleasant changes that come along with aging. Niagen has a clinically demonstrated ability to boost NAD in both animals and humans. Having received a GRAS (generally recognized as safe) no objection letter Niagen seemed an ideal fit to power the new Barology Live Younger bars which aim to help men and women look and feel their best as they Live Younger. Frank Jaksch Jr. CEO and cofounder of ChromaDex stated Diversifying into other delivery systems such as functional foods opens [use DDW new the doors tohere] consumer bases. There is still a significant percentage of the population who do not like swallowing pills. The Barology s Live Younger bars taste great while providing consumers seeking anti-aging support a pill-free way to boost NAD . For more information visit or July August 2017 22 Nutrition Industry Executive Ganeden Receives FDA GRAS on ProbioticDerived Immune Health Ingredient Staimune aneden (Ohio) has used its patented probiotic strain to develop an immune health ingredient Staimune. The new ingredient utilizes the cells of the probiotic GanedenBC30 to support immune health at cost effective inclusion levels. Available later this summer Ganeden anticipates Staimune to be an industry-changing development. Officially identified as inactivated Bacillus coagulans GBI-30 6086 Staimune s ease of formulation opens up new opportunities in functional foods and beverages--most importantly in shelf-stable beverages and highwater-activity products. Staimune is FDA (U.S. Food and Drug Administration) GRAS (generally recognized as safe) non-GMO (genetically modified organism) organic compliant and kosher making it extremely accessible for use in a vast amount of applications according to the company. Multiple peer-reviewed and published studies show the immune health benefits of GanedenBC30 cells with additional in-vitro and human clinical studies on Staimune currently underway. G After seeing the impressive immune supporting benefits of GanedenBC30 we decided to dive further into the mechanism of action said Michael Bush president and CEO of Ganeden. We discovered and ultimately patented this novel ingredient which provides the opportunity to share the immune benefits of the probiotic in product formats that do not support the use of the live organism. Staimune provides the option for manufacturers that want to focus specifically on immune health and for those with processes that cause formulation challenges for live probiotics. With an inclusion rate of just 50 mg Staimune does not alter the flavor or texture profiles of finished goods allowing for easy application into a large number of product categories according to the company. For more information visit DE111 Probiotic Provides Benefits for Body Fat Percentage and Athletic Performance esearchers have found that consumption of the probiotic strain DE111 in conjunction with adequate post-workout nutrition can improve body composition and indices of athletic performance during off-season training in collegiate athletes. The study found that compared to the placebo the probiotic DE111 produced statistically significant improvements in the reduction of body fat percentage and a strong trend indicating improved performance of the deadlift exercise. These findings are encouraging for athletic individuals both professional and recreational that are looking for ways to naturally achieve maximum results from their training efforts said Dr. John Deaton vice president of science and technology at Deerland Enzymes and Probiotics in Georgia. Twenty-three collegiate female athletes participated in the double-blind randomized placebo-controlled study. The athletes completed the same 10week resistance-training program during the off-season which consisted of three to four workouts per week of upper and lower-body exercises and sport-specific training. The athletes consumed a DE111 or placebo supplement in conjunction with a recovery protein drink immediately following resistance and sport-specific training for the entire 10-week program. Deerland Enzymes & Probiotics provided support and the probiotic for the study. For more information visit R Maypro Announces Exclusive Distribution of BioActive s New RealOrganic Curcumin aypro Industries (New York) recently acquired distribution rights for a new ingredient--RealOrganic Curcumin. This certified organic curcumin is made from organically grown turmeric roots extracted only with ethyl alcohol and produced in an ISO 9000 facility. Unlike regular curcumin RealOrganic Curcumin is free of pesticides and chemicals thus promising a product free from fertilizers and genetically modified organisms. BioActives LLC (Massachusetts) working with an Indian producer with whom they have had a 15-year relationship developed a highly efficient production process to bring RealOrganic Curcumin to the growing organic market. Having seen wide quality variations in standards and loose interpretations of organic BioActives set out to resolve this con- M fusion with RealOrganic Curcumin. This ingredient consistently meets the quality standards necessary for valueadded advanced formulations. We are delighted to develop the start of an organic line of products with our partner in India who we have worked with for the past 15 years said Dan Kagan managing partner at BioActives. We believe that Maypro is the perfect company to assist in the marketing of and to handle the distribution for this high-quality product. For more information visit or July August 2017 Nutrition Industry Executive 23 SpecialReport Enacting Zero Tolerance Policies for Unauthorized Supplement Sellers in Online Marketplaces PART THREE OF A THREE-PART SERIES ers hide behind false online identities. They create bogus names for their storefronts on Amazon eBay or other marketplaces and often set up fly-by-night legal entities to mask their true identities. E-commerce enforcement teams are highly specialized perform hundreds of cyber investigations each month and have spent years developing industry-specific investigatory techniques that go far beyond that of most in-house teams or law firms. They not only have access to law enforcement databases accessible solely by licensed investigators but the best teams have built their own proprietary databases of known illicit sellers. These databases track sellers on criteria such as modus operandi product type geographical region and business name. Step 3 Legal Once the actual people behind the sales are identified hard copies of cease and desist demands can be sent to them directly at their home or office. These demands are often a great shock to the offenders and are typically the last step necessary in an enforcement effort. Individual fraudsters do not want a protracted legal fight with manufacturers. In the rare event that the individualized demands do not put a halt to their activities the next step--a draft Federal Court complaint from a law firm--usually does the trick. The key to a successful E-commerce enforcement strategy is employing this graduated method of enforcement. Using the above-described steps small-time sellers will drop out quickly and without great cost to the manufacturer. The more seasoned sellers while troublesome rarely have the appetite to face a court battle. Even if they do companies that have enacted the preventative measures discussed in this article will have a legal advantage from the get-go. NIE Bruce Anderson is the Director of E-commerce enforcement at E-Enforce. For more information contact EEnforce enforcement team at (800) 892-0450 or follow them on Twitter ( eenforcecis) or connect at LinkedIn-E-Enforce. July August 2017 Discover the policies and tactics vitamin and supplement brands can use to halt unauthorized online sellers. By Bruce Anderson n 2016 the internet overcame Walmart as the top sales channel for vitamin and mineral supplements (VMS) in the world. Online sales now exceed 2 billion annually (Walmart does approximately 1.7 billion in annual VMS sales). Convenience availability of user reviews and automatic re-orders are just a few of the reasons consumers are turning to the internet to make VMS purchases. Unfortunately with that convenience comes a certain degree of risk. While most online sellers are legitimate many are not. Counterfeit VMS products are a major problem. Additionally unauthorized sellers frequently obtain expired or otherwise damaged real products and sell them online at greatly reduced prices. All of this can have devastating effects on revenue and perhaps more importantly brand reputation among consumers. I ny s website in its product literature and on the websites of those companies in its network. This step puts consumers (and potential fraudsters) on notice that the company takes the sanctity of its product line seriously. It may also dissuade consumers from purchasing products from any retailer outside that network. Of course these steps are not a lock-tight guarantee that illicit sellers won t target a VMS manufacturer. In fact seasoned E-commerce enforcement professionals will tell you that the more successful a brand the bigger a target it wears on its back with respect to online fraud. What these measures do however is make future enforcement efforts much easier and more efficient. Put a Stop to Existing Online Brand Abuses Knowing that successful VMS manufacturers are almost certain to be hit illicit online sellers what can be done to put a stop to these illegitimate sales The answer lies in a blend of three focused strategies technology investigation and legal. Using these tools Eenforcers are often able to wipe out unlawful sellers as they crop up. Step 1 Technology The first step to stopping these crooks is identifying their online activities. E-enforcement specialists have developed the tools necessary to continually audit all sales activity across a manufacturer s SKUs. This can be done in a variety of ways. One of the most prevalent methods is by setting up automated pricing reviews to identify each instance where a manufacturer s products are being sold at sub-MAP prices. Once illicit sales are found some relatively simple technological steps can be employed to try to put a halt to those sales. Specifically E-commerce enforcers will use online communication portals provided by the online marketplaces to send electronic cease and desist demands (EC&D Notices) requiring that the retailer stop selling the offending products. EC&D Notices are surprisingly effective at halting new or unsophisticated sellers. Step 2 Investigation In the event the EC&D Notices are ignored however the next step is identifying who is making those sales. All too often rogue sell- Prevention is the Best Medicine The old adage an ounce of prevention is worth a pound of cure is true when it comes to dealing with illicit sellers of VMS products online. While the intricate and complex legal rationales for these strategies are beyond the scope of this article suffice it to say that experienced E-enforcement teams have long worked with law firms and others to put these best practices in place. The first and primary protection a VMS manufacturer can put into place is creation of an authorized seller network. These networks allow for sales of the manufacturer s products by an exclusive group of retailers. This strategy is imperative. It allows manufacturers to create contractual relationships with sellers they ve vetted and trust. Additionally in exchange for the right to retail the manufacturer s products authorized sellers agree to some critical sales constraints. For example authorized sellers agree never to sell expired products. They agree to ship and store products at appropriate temperatures. They agree to honor the manufacturer s warranties or money-back guarantees. Importantly all retailers in the network also agree not to advertise products for sale below the manufacturer s minimum advertised pricing (MAP). In addition to creating the authorized network and imposing the above conditions on retailers manufacturers are advised to publish the list of authorized retailers far and wide. It should be available on the compa24 Nutrition Industry Executive AHPAUpdate Leading Industry Association Speaks Directly to Nutrition Industry Executive Readers Improving U.S. Regulations for Pesticides on Herbal Crops A HPA continues to advocate to improve federal regulations for pesticides on herbal crops and there has been some progress on several fronts. AHPA s pesticide advocacy goals are aimed at 1) establishing a rational approach to pesticide regulation for botanicals used in foods and supplements where no pesticide tolerances or exemptions have been established under Environmental Protection Agency (EPA) regulations and 2) minimizing noncompliance for crops where crop pest management may involve application of pesticides. may oppose this if it is seen as new regulation so the industry will need to communicate that this would be regulatory reform instead of new regulations. EPA officials also said they will need to take a closer look at the possibility of setting a general tolerance for all pesticides for all herbal crops (e.g. 50 or 100 parts per billion). AHPA staff stressed that consumption levels for herbs are very low and AHPA is working to provide specific examples of which pesticides are being found in which crops. foods (such as spices and herbal products) with low consumption levels. AHPA also repeated support for continuity in EPA s essential role in enforcing regulations that prevent or control environmental pollution with heavy metals and other contaminants. Next Steps AHPA staff has initiated outreach to trade associations and organizations with a shared interest in a more rational approach to pesticide regulations that does not compromise public or environmental health. In order to avoid the Trump Administration viewing EPA s upcoming Federal Register notice to expand Crop Group 19 as a new regulation AHPA will preemptively communicate with the Office of Management and Budget (OMB) the fact that this revision would actually reduce regulatory burdens. To help EPA s OPP fully evaluate the proposal to establish a general tolerance for herbal crops AHPA is designing a procedure to allow member companies to anonymously transfer data to EPA and several members have already volunteered to provide this data. AHPA has been working diligently on the pesticide issue for years and this work appears to be paying off as we are seeing progress in several different avenues. If AHPA is successful in amending the current pesticide regulations it will go a long way to resolve the current and significant disconnect between the occurrence of detectable pesticide residues on foods with no tolerance or a tolerance exemption and the technical requirements of the existing enforcement policies. NIE EPA Meeting AHPA requested a meeting with EPA that was convened in April with senior staff in EPA s Office of Pesticide Programs (OPP). During that meeting several subjects were discussed including using the IR-4 process to expand crop groups that have pesticide tolerances the possibility of setting general tolerances for herbal crops and possible legislative paths to regulatory reform. There is an ongoing process to revise current crop groups including Crop Group (CG) 19 Herbs & Spices through the IR-4 process. CGs provide a regulatory mechanism for tolerances to be set for a pesticide for all crops in the group simultaneously rather than needing to be established on a crop-by-crop basis. At the advice of EPA during a meeting in 2011 AHPA submitted in early 2012 a list of 199 herbal crops and requested these be added to Crop Group 19. EPA officials informed AHPA staff that the project is almost ready for final reviews by EPA and the peer review committee ChemSAC with the goal of publishing in the Federal Register in 2018 for public comment. IR-4 is expected to propose the replacement of CG 19 (68 current crops) with two new CGs 1) CG 25 for Herbs with roughly 300 crops and 2) CG 26 for Spices with roughly 150 crops. There will be an opportunity at the time of the Federal Register notice for AHPA to propose additional crops be added to the CGs. The next stage will be for EPA to set tolerances on a pesticide-by-pesticide basis for each of the new CGs. It s possible the Trump Administration July August 2017 AHPA staff stressed that consumption levels for herbs are very low and AHPA is working to provide specific examples of which pesticides are being found in which crops. Using the Food Quality Protection Act (FQPA) as a vehicle for regulatory reform. This law amended the federal pesticide law the Federal Insecticide Fungicide and Rodenticide Act (FIFRA) by allowing EPA to exempt from the definition of pesticide residues in such small amounts as to present no risk or hazard. However it seems less likely that EPA will peruse this option. Comments to EPA AHPA submitted comments to EPA in May in response to the agency s request for input on EPA regulations that may be appropriate for repeal replacement or modification. These comments encouraged prompt revisions to CG 19 (Herbs and Spices) proposed that exceptions be established for unavoidable pesticide traces and suggested general pesticide tolerances be established in certain situations such as for Michael McGuffin President and Board of Trustees American Herbal Products Association (AHPA) Nutrition Industry Executive 25 AssociationNews Caucus Briefing Focuses on Responsible Use of Supplements in Sport and Fitness T he 30th Congressional Dietary Supplement Caucus luncheon briefing held on June 21 featured celebrated U.S. soccer player Christie Pearce (formerly Rampone) who said dietary supplements saved her and her family s lives. Speaking before an audience of 115 Congressional staffers and guests Pearce shared personal stories and discussed the role dietary supplements have played in supporting peak athletic performance throughout her career as well as the unique nutritional needs of her fellow players and family. A three-time Olympic Gold Medalist and two-time FIFA Women s World Cup Champion Pearce is the second mostcapped soccer player in U.S. and world history and a long-time dietary supplement user. One thing I m always focusing on is my fitness Pearce told the audience. If it weren t for the proper supplements I don t know if my level of play would be where it is today. Before highlighting her supplement regi- men Pearce revealed that she questioned dietary supplements when she started training as a professional athlete. I began looking to trusted sources of information such as team nutritionists and took a good look at product labels she shared. As I transitioned from college playing to the national team I realized that the foods I was eating were not enough. The right supplements give you something extra. They helped me prepare for each training session and game. Pearce highlighted the critical role of consumer education and responsible supplement usage stressing the importance of discussing dietary supplements with health care professionals and identifying companies that manufacture legitimate products. Pearce also echoed industry s collective message that dietary supplements are not a one-sizefits-all solution for optimal nutrition. Focus on what you need to eat she said. The food is the fuel. Supplements fill in the gaps. The educational event was sponsored by the bipartisan bicameral Dietary Supplement Caucus and co-hosted by the leading trade associations representing the dietary supplement industry--the American Herbal Products Association (AHPA) the Consumer Healthcare Products Association (CHPA) the Council for Responsible Nutrition (CRN) the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA). For more information visit or Associations Respond to GAO Report T he Government Accountability Office (GAO) released a review on the marketing of memory supplements. The GAO review identified 490 memory supplement products and determined that 28 examples appeared to violate federal requirements regarding proper advertising of dietary supplements. The Natural Products Association (NPA) pledged to work with both the U.S. Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) to carry out their shared goal of protecting consumers from the illegal sale and marketing of dietary supplements. We are impressed by the Trump Administration s commitment to streamlining government by scaling back unnecessary and burdensome regulations and we are proud to be a part of that process said Dr. Daniel Fabricant NPA president and CEO. The federal government through the FTC (Federal Trade Commission) and the FDA has considerable resources at its disposal to stop criminals from engaging in illegal and deceptive marketing of supplement products. We will continue to do our part and work with federal regulators to ensure that criminal attempts to market supple- ments illegally are met with the full force of the law. Steve Mister president and CEO of the Council for Responsible Nutrition (CRN) also released the following statement We appreciate the GAO report for calling attention to an issue that we are well aware of--and unwilling to tolerate--and that s the issue of illegal products claiming to be cure-all memory dietary supplements. We hope this serves as an important reminder that the best way to target fraudulent products is with a more educated consumer who refuses to be duped by exaggerated claims. While promising research demonstrates certain dietary supplements can help to support brain function the fact is that dietary supplements cannot cure mitigate treat or prevent Alzheimer s dementia or any disease. Products that mislead consumers into thinking otherwise are fraudulent and should be avoided. We strongly support FDA and FTC taking aggressive enforcement against these fringe marketers going beyond issuing advisories and taking much needed regulatory action. We also support the need to sufficiently fund the Office of Dietary Supplement Programs at FDA as a sufficiently funded Office will have the resources to enforce against this troubling issue raised by the GAO. To further help these agencies better understand the scope of the dietary supplement marketplace the responsible industry is doing its part to create a more complete picture through self-regulatory initiatives such as the newly released Supplement OWL (Online Wellness Library) and CRN s ongoing advertising review program with the Council of Better Business Bureaus. Finally the industry is in alignment with FDA and FTC in making consumer safety our top priority and we look forward to working together to protect consumers and continuing to meet their demand for safe beneficial and quality products. For more information visit or July August 2017 26 Nutrition Industry Executive NPA Gives Industry The FDA Experience he leading experts in the field of the natural products industry and former U.S. Food and Drug Administration (FDA) officials Daniel Fabricant PhD president and CEO of Natural Products Association (NPA) and Corey Hilmas MD PhD NPA s senior vice president of scientific and regulatory affairs will host a five-day training dubbed The FDA Experience October 16-20. The hands-on educational event will give attendees access to both current and former regulators and training from the same experts who trained FDA officials. This is the premier educational event for the industry and a rare opportunity to hear directly from current and former FDA officials said Fabricant. This is the first five-day intensive GMP (good manufacturing practice) training that the industry has had access to and we expect to see a lot of interest from across the industry. This is a rare opportunity to have industry and FDA field investigators in the same room learning together. The five-day training is for those who have already completed a one- or two-day GMP course including heads of quality and heads of marketing chemists laboratory personnel regulatory employees botanical experts FDA district office personnel and field investigators third-party certifying and auditors and experts providing certification consultations. The FDA Experience goes above and beyond the typical educational course by administering exams to attendees and providing a certification of completion for the Part 111 GMP course according to the NPA. For more information visit events 2017-npa-seminars event-summary4bf1f7466dae49d5a8dd1eed73f93a4f.aspx. T NSF International Voices Support for the Supplement OWL SF International a global public health organization and a leading certifier of dietary supplements today announced its support of the recently launched Supplement OWL (Online Wellness Library). As a global organization with a mission of protecting and improving human health we are pleased to see the supplement industry working together for greater accountability and transparency said Lori Bestervelt executive vice president and chief technical officer NSF International. We believe the Supplement OWL will be a valuable tool for regulators retailers and consumers and we applaud the Council for Responsible Nutrition (CRN) and all the other organizations involved in creating it. Launched in April 2017 the Supplement OWL is the industry s first publicly accessible registry of dietary supplement labels and related information. For more information visit or N The Big Natural Debuts to Rave Reviews he Natural Products Association (NPA) debuted its new official event The Big Natural to rave reviews from attendees sponsors NPA members and non-members. More than 100 of the industry s top executives and decision makers gathered in Las Vegas NV from June 7 to 9 for a packed program focused on education and networking. The Big Natural is the only event in the industry where people can make a direct investment back into the industry with 100 percent of profit going directly to education and advocacy initiatives. We designed this event to address the issues that are keeping people up at night in our industry said Dan Fabricant PhD NPA president and CEO. Based on the feedback that we ve received we accomplished what we set out to do. The Big Natural proved to be the place where natural products executives meet to move our business--and the entire industry forward added Joe Weiss president of New York-based T Nutrition 21. The Big Natural was created to give attendees access to experts who want to understand how to deal with the political and business challenges the industry is facing and real world solutions to solve them. NPA also elected a new Board of Directors during the conference naming Mark Ledoux CEO and Chairman of the Board of Natural Alternatives International as Chair. NPA has turned a page borrowing from its venerable past and having the courage to look at the future with clarity and confidence in its purpose said Ledoux. The Big Natural event marks a pivot point for NPA and the industry in many ways by asking the tough questions of the experts and not being afraid to get the answers. In addition NPA announced winners of the 24th Annual NPA Awards at the three-day event honoring outstanding individuals in government and businesses that have made valuable contributions to the success of the natural products industry. The winners of the 2017 NPA Awards include President s Award Roxanne Green Lifetime Achievement Award Charles McClain Mac Haddow and John Haddow Industry Champion Award Senator Orrin Hatch (R-UT) Novel Ingredient and Science Award Nutrition 21 Nitrosigine The dates of next year s conference will be announced soon. For more information visit Nutrition Industry Executive 27 July August 2017 AssociationNews The Actives Factory Adopts Birch Through ABC s Adopt-an-Herb Program he American Botanical Council (ABC) announced the adoption of birch tree by The Actives Factory (Two Harbors MN) a company that focuses on the scientific research on birch (Betula spp. Betulaceae) as a part of ABC s Adopt-an-Herb program. Through its adoption of birch The Actives Factory helps ABC expand its nonprofit educational mission and keep its unique HerbMedPro database updated with the latest scientific and clinical research on this traditionally used medicinal tree. HerbMedPro is a comprehensive interactive online database that provides access to important scientific and clinical research data on the uses and health effects of approximately 250 herbs. We are delighted to adopt birch as part of the Adopt-an-Herb initiative said Brian Garhofer founder of The T Actives Factory. Birch is a classic example of everything old is new again. Indigenous cultures have known about its healing properties for hundreds of years but the insights gained in modern times from biochemical cellular and clinical research has really allowed us to understand how the compounds in birch bark work and apply these insights across a spectrum of applications to improve health and wellbeing. The Actives Factory and its principal Brian Garhofer have compiled an enormous amount of scientific research on the birch tree particularly its outer bark and useful chemical compounds that have been investigated for their potential health benefits said ABC Founder and Executive Director Mark Blumenthal. ABC is deeply grateful for The Actives Factory s generous and supportive adoption of birch that allows ABC to continue to develop HerbMedPro into a unique and highly useful medicinal plant database. When I started to become interested in herbal medicine in Switzerland it was mainly the birch leaf that was appreciated for its therapeutic benefits commented Stefan Gafner ABC s chief science officer. But more recent research on birch bark extract and its triterpenes in particular for topical applications is very compelling. I am pleased that all the scientific research data on this botanical is now available in the HerbMedPro database. For more information visit http Associations Applaud New Commissioner s Commitment to Modernizing FDA he Council for Responsible Nutrition (CRN) and the Natural Products Association (NPA) have voiced their supported the U.S. Food and Drug Administration s (FDA) plans to reorganize its inspection staff and applauded Commissioner Scott Gottlieb MD for his efforts to modernize the agency. CRN commends FDA Commissioner Scott Gottlieb and the agency for announcing the implementation of its Program Alignment a major initiative that will help strengthen FDA s ability to protect public health. CRN has long urged FDA to move to commodity-based inspections so that the agency could become more efficient and effective in overseeing dietary supplement manufacturing operations and we are hopeful that the Program Alignment will achieve this stated Steve Mister president and CEO of CRN. Since FDA issued the good manufacturing practices (GMPs) regulations for dietary supplements nearly 10 years ago both industry and FDA s inspectors who have been previously enforcing as product generalists have been challenged to understand and T implement the minutiae of these requirements that are critical to ensuring product safety Mister continued. We are strongly supportive of the Program Alignment as it will allow FDA inspectors to develop expertise in the manufacturing of a particular class of products such as dietary supplements and foster increased collaboration between FDA inspectors and the industry in addressing the challenges of dietary supplement GMPs. Overall FDA s Program Alignment is a positive step in the agency s efforts to fully enforce the law which will ultimately benefit the consumer who deserves the highest quality dietary supplement products. The most effective way to oversee the supplement industry is to enforce the current law and aggressively pursue criminals that break it added Dan Fabricant PhD president and CEO of NPA. We applaud Dr. Gottlieb s commitment to modernizing the FDA and making it more responsive to the consumers and manufacturers of dietary supplements and natural products. For more information visit or July August 2017 28 Nutrition Industry Executive By Lisa Schofield T he command Move can be met with different reactions as follows Well ok then Millennials. Um gimme a sec. Generation X. Do I really have to right now Baby Boomers. All three generations are dietary supplement consumers and for the most part are prevention-oriented. Their needs when it comes to ensuring ache-free mobility are different--but no less provocative for formulating swift sellers for each. Millennials Younger people in their 20s and early 30s tend not to think about moving around doing things being active unless they pull a muscle tear a ligament or break a bone. But the current generation of young adults Millennials are a little different than their parents and grandparents at that age. Like their previous counterparts Millennials may still consider themselves invulnerable but for many reality sinks in quickly asserted Nena Dockery techni30 Nutrition Industry Executive cal services manager for Stratum Nutrition in Missouri. They are less physically active on a regular basis exchanging actual outdoor activities for virtual reality. Most of them have jobs that involve more sitting in front of a computer screen and free time that may involve physically nothing more than exchanging the laptop screen for the smartphone screen. More Millennials are overweight or even obese. As such this screen time-oriented lifestyle has had powerful effects on their physical health and mobility she added. Long durations working or gaming on a computer and hunched over a phone can cause painful changes to the joints in the neck and back. Even though many pump iron in the gym the combination of overall lack of more sustained physical activity interrupted by short periods of perhaps intense exercise injure the skeletal structure thus predisposing them to the development of post-traumatic osteoarthritis. And it puts extra stress on underutilized muscles ligaments and tendons. Many Millennials also consume a diet that is highly processed and deficient in critical nutrients. These diets contribute to chronic inflammation further exacerbating damage to joints and muscles she added. A different viewpoint on Millennials overall mobility status is offered by Deanne Dolnick science director with Georgia-based TR Nutritionals who noted that Millennials are the first generation that have grown up with chiropractic care as part of a typical health regimen instead of it being an alternative. This mainstream embracement of chiropractic care by Millennials is beneficial for supporting bone joint and muscle health. Further Millennials tend to enjoy more intense workouts--notably CrossFit. Starting this type of a workout at a young age lends itself to hip problems earlier in life as well as many pulled muscles and potentially greater joint problems in the future she warned. Manel Romeu Bell s industry marketing manager with Arla Foods Ingredients in New Jersey agreed noting that Millennials tend to place importance on July August 2017 Go to natreon for info about this advertiser muscle mass as they prioritize looking and feeling good attaining sports-related performance goals and maintaining a healthy weight. So too does Rick Antonoff president Novel Ingredient Services of New Jersey who asserts Millennials work out harder and more frequently than any generation before them. They are likely to partake in physical activity with a social component where they push each other to be their best. They are fans of innovative fitness movements like CrossFit Bootcamp Zumba SoulCycle and other strenuous workouts that place wear and tear on their bodies. This high-intensity exercise is great for the mental and physical components of health but it may also put excessive stress on the soft tissue and joints. So it is not uncommon for Millennials to experience over-exertion joint pain as well as sports injuries. Maintaining flexibility is critical in trying to prevent these conditions. Meanwhile there is another potentially insidious condition that begins at around age 30--sarcopenia an age-related loss of muscle tissue. Neerav D. Padliya PhD vice president of research alliances at New Jersey-based Qurr pointed out Beginning at the age of 30 people can lose between 2 to 5 percent of their muscle mass per decade. This has important consequences as it relates to mobility as we rely upon our muscle tissue for both our mobility and maintaining balance. By making muscle health a priority at an early age Millennials can circumvent muscle loss as they age. Summarizing formulating mobility support supplements for Millennials may certainly be an extension of the sports nutrition fitness category. Taking a quick scan--powders and drinks in exotic flavors (beyond the conventional chocolate and vanilla) tend to be very attractive for men and women in this generation. reason we never thought that we were going to have the health problems that we all seem to be experiencing she related. For those of us who have had a healthy lifestyle for years we are feeling it in our joints. We thought that if we worked out that we would all be fine and never experience the problems that the Baby Boomers experience. Wrong We are experiencing problems even younger. Hip pain seems to be the most predominant problem. You pull a muscle in your twenties and you re better in a day or two. You pull a muscle in your forties and fifties and it can last for weeks. Beginning at the age of 30 people can lose between 2 to 5 percent of their muscle mass per decade. This has important consequences as it relates to mobility as we rely upon our muscle tissue for both our mobility and maintaining balance. -- Neerav D. Padliya Qurr Professional athletes in this age group can feel the burn of mobility issues. Dolnick revealed that a buddy who is a former pro basketball player said to her that if he sprints something is going to get injured. Bell s agreed noting that Gen Xers are feeling signs of aging that have begun to manifest and many will start to feel onset of mobility issues that may worsen later in life. This generation he says is often too busy to exercise regularly--largely because of work and family commitments. Generation X said Eric Withee sales director Washington-based Bergstrom Nutrition is embroiled in a mix of issues--family obligations exercise and work still keep most of them active but they are beginning to experience the discomfort and occasional aches of aging wear and tear. They are looking to maintain function and activity but are also keeping an eye on the future as they age making prevention a key issue he commented. Antonoff observed that Gen Xers are Generation X Americans currently in their late 30s through early 50s are squarely in middle age--and that term for most has hit them in the face with the reverberating whap of an old-timey vaudevillian fish-slap. As a Generation Xer Dolnick is very candid noting that she and her friends are in their 40s and 50s and for some 32 Nutrition Industry Executive juggling childcare home ownership and reaching the peak of their careers. That said they also have a peculiarity--they are an all or nothing generation according to the Physical Activity Council s 2017 Participation Report that tracks sports fitness and recreation almost 60 percent of Gen Xers exercise or play sports regularly while approximately 25 percent are completely inactive. But regardless of activity level he underscored Gen Xers are beginning to experience mobility issues that can lead to arthritis and osteoporosis and yet they expect to continue working as they age while caring for their parents adult children and even grandchildren. They clearly want to live long and healthy lives. Fortunately since Gen Xers are in the prime of their lives they are in ideal positions to take control of their health and change their behaviors to make a positive impact on their health today and in the future. Gen Xers emphasized Dockery are probably the busiest generation as they are still growing careers and families weighed down with the responsibilities and physical limitations begin to become more apparent. For many the extra 10 pounds of weight have edged up to 20 and this is often the point when many Gen Xers are motivated to begin a regular exercise regimen. Some Generation Xers may also begin to feel some morning stiffness after a previous day s physical activity especially if they have experienced past injuries to knees and elbows. This may be an ideal time to begin considering supplements to help support skeletal and muscle health she said. Gen Xers most likely have some degree of muscle loss compared to when they were in their 20s according to Padliya. However it is certainly possible for this group to improve their muscle health through regular resistance training and sound nutrition. Not only will improvements in muscle mass lead to improvements in mobility it will lead to improved blood sugar stability and reduce the odds of developing type 2 diabetes as muscle tissue has very high requirements for glucose and plays a vital role in glucose metabolism she assured. In summary Gen Xers are dealing with overflowing plates of responsibilities and related stress exercise is often somewhat intermittent as other priorities rear up and of course metabolism is slowing down making the battle of the belly bulge akin to bringing plastic sporks to a knife fight. The desire to remain flexible and strong (mobility) without aches and July August 2017 Go to bergstrom for info about this advertiser stiffness is strong but they need to rely on supplements to help deliver the nutrients to joints and muscles (and bone) for preservation. Unlike their previous generations that felt resigned to their aches and pains as they got older many Boomers have entered their senior years with the same sense of rebellion that they were known for in the 60s and 70s Dockery described. Many want to remain active and many also have begun and will begin new athletic endeavors in this later life stage. The downside of this is that new physical activity may more easily lead to injury than when they were younger and also recovery isn t as quick. tem including the muscles bones and joints require the correct nutrients. Nutraceutical Considerations There are numerous ingredients with scientific portfolios that can be used to formulate a host of mobility support supplements in the form of pills powders chewables and beverages. Bergstrom Nutrition s OptiMSM methylsulfonylmethane that is ideal for mobility said Rod Benjamin director of research development and technical support. Data has shown that it supports the joints bones and muscles through various mechanisms of action. Specifically he explained downregulation of NF-kB signaling impeding activation of NLRP3 inflammasome mediates coordinated mechanisms of both NF-kB and STAT3 in osteoclastogenesis and can reduce oxidative stress and inflammation. It provides such a wide range of efficacy due to its 34 percent sulfur by weight content. Sulfur from MSM has been shown to be incorporated into the sulfur-containing amino acids methionine and cysteine invivo. Several clinical trials have shown MSM supports healthy joints and range of motion and may even help preserve cartilage he said. Similarly Paractin from Florida-based HP Ingredients has been shown to promote healthy mobility via several mechanisms of action. Paractin is a patented extract of Andrographis paniculata (US Patent 8 084 495) clinically shown to activate PPAR gamma and inhibit NFkappaB the key regulator of the immune and inflammatory response system. NFkappaB is deactivated pro-inflammatory cytokines and enzymes that cause pain and inflammation can be reduced. Our research has shown Paractin to significantly reduce COX-2 TNF-alpha Interleukin 2 and Interferon gamma summarized Annie Eng CEO. Several human clinical trials in people with rheumatoid arthritis have shown Paractin to be effective in normalizing hematocrit hemogloblin and to reduce C-reactive protein and rheumatoid factor resulting in participants showing improvement in joint function and mobility. Eggs yield a couple of ingredients shown to improve and or preserve mobility. Qurr s Fortetropin is a fertilized egg yolk-derived ingredient that is processed using patented technology to retain the natural bioactive compounds found in egg yolk while effectively eliminating harmful pathogens. According to Padliya in a double blind placebo-controlled human clinical individuals who consumed Fortetropin daily while performing July August 2017 Baby Boomers Joint discomfort and potential need for hip or knee replacements most certainly is not a groovy kind of feeling. But many Baby Boomers who are in their 60s and 70s have already had to deal with the onset of joint degradation and its impact on impeding mobility. And many of them despite years of calcium consumption may also be slowly developing porous brittle bones. Dolnick stated Baby Boomers predominantly suffer from arthritis and osteoporosis. Further according to Dr. Padliya loss of muscle tissue accelerates at age 60 and on and this both impacts mobility and even balance increasing odds of an injurious tumble. A priority among many Baby Boomers is to relieve discomfort and diminish symptoms associated with age-related conditions such as arthritis and osteoporosis Withee pointed out. Relieving pain and symptoms increase daily functions and quality of life while addressing some of the root problems such as inflammation and bone density can help reduce injuries and lead to more active lifestyles he said. Baby Boomers Antonoff described are knee-deep into age-related ailments. After 50 he explained we can lose up to half a pound of muscle mass annually. Unlike the previously discussed younger generations Boomers in general began regularly exercising later in life consider that in 1968 fewer than 24 percent of American adults exercised regularly. But many Baby Boomers who eventually embraced exercise regimens tended to do the same thing over and over. This has led to joint breakdowns and replacements. Meanwhile he added Baby Boomers expect to work beyond typical retirement age while also trying to stay more physically active than any previous generation before them. They re living longer and investing in their health. The strategy of muscle conditioning and minimizing joint discomfort will help keep Boomers mobile and resistant to dramatic impact if they fall. 34 Nutrition Industry Executive In summary Baby Boomers know they cannot avoid more aches and pains in joints and pulled muscles experienced now compared to when they were younger. As the first generation to significantly consume--and innovate--dietary supplements they will incorporate those that provide structural support and enhance or at least protect function. Of course not all bone joint and muscle problems are generation specific. Joe Weiss president of New York-based Nutrition 21 pointed out that problems with bones joints and muscle can be due to weight and sedentary lifestyle but can also have a genetic component or be due to a previous injury. Meanwhile overall observed Pauline Huang product and brand manager Peptan based in The Netherlands throughout every generation people across the world are changing the way they approach life. Whether it s to feel healthier to support the body during sport activities or to age actively achieving optimal health and well-being has become one of consumers top concerns. Among the latest diets and trends staying active ranks top of the list. And in order to keep the body active all the components of the musculoskeletal sys- Go to nutrition21 for info about this advertiser erate resistance training gained significant increases in muscle mass compared to subjects who received a macro-nutrient matched placebo. Stratum Nutrition s NEM eggshell membrane is derived from the inner membrane of a chicken eggshell. One 500 mg daily dose of NEM said Dockery has been shown to help support joint comfort and flexibility in both those with current joint discomfort and in a healthy population where pain and stiffness are induced by exercise the ingredient has six human clinicals to support it. NEM has also been shown to to help protect joint cartilage from degradation. Because the efficacious dose of NEM is only 500 mg and because it contains a small amount of naturally occurring elemental calcium NEM is a logical fit for a combined bone and joint formula she explained. In addition NEM s absorption and metabolism do not interfere with the metabolism of other active ingredients so it can be combined for a multi-ingredient formula. Because aging causes the body to slow down collagen production which leads to thinning cartilage reduction in bone mass density and loss of strength replenishing the building blocks of collagen (which also comprises up to 80 percent of bone protein content) may make sound sense according to Huang. Peptan collagen peptides is a form of hydrolyzed collagen with high levels of amino acids such as glycine and hydroxyproline aimed at supporting joint health and the musculoskeletal system. A recent study on animals with induced osteoarthritis showed that Peptan supplementation could help preserve the cartilage area during osteoarthritis development and aid regeneration through stimulating chondrocyte cells and proteoglycan synthesis. The study also showed that Peptan can be effective in reducing inflammation by normalizing synovial thickness and reducing the production of the inflammatory marker tumour necrosis factor (TNF) Huang said adding that it supports a previous clinical trial of women with knee joint degradation showing that 8 g of Peptan daily lessened discomfort and improved mobility. Acumin Turmeric Complex from Novel Ingredient Services provides turmeric s whole food footprint rather than just the active curcumin according to Antonoff. As such it contains a minimum of 45 percent curcuminoids plus standardized levels of more than 200 nutrients naturally present in turmeric root including polysaccharides fiber turmerone oil and turmerin fiber. It is this unique composition that is responsible for its greater bioavailability. Acumin is created using a patented process in which the critical turmeric nutrients are standardized and blended back together within a natural turmeric matrix which consists of hydrophilic and hydrophobic molecules a combination Antonoff said protects the active compounds provides controlled curcuminoid release and increases absorbability. Acumin has been found to be 10 times more bioavailable than normal curcumin and five to six times more bioavailable than the leading enhanced-absorption turmeric ingredients. TR Nutritionals noted Dolnick offers turmeric extract 95 percent curcuminoids and at the end of 2016 the company signed a U.S. exclusivity agreement with Prakruti Products Pvt a leading Indian botanical extract manufacturer. Turmeric curcumin has become one of the most popular products to support joint health she underscored. However she cautioned there are serious adulter- THE NUTRITION INDUSTRY S NEWS & INFORMATION RESOURCE NIE s Upcoming Issue Highlights Sept. Oct. 8 10 17 ad closing Compliance and Quality Supply Side West Show Issue Washington and the Natural Industry Sports Nutrition 9 7 17 ad closing Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP 36 Nutrition Industry Executive July August 2017 Go to stratum for info about this advertiser ation issues with this extract. TR Nutritionals strongly recommends that all manufacturers and contract manufacturers test their Turmeric for synthetic adulterants by radiocarbon and staple isotope ratio analysis. TR Nutritionals offers only 100 percent natural turmeric extract 95 percent powder. Dolnick added that in the healthy mobility category TR Nutritionals also offers glucosamine HCl and glucosamine sulfate 2KCl both sourced from 100 percent shellfish chondroitin sulfate and hyaluronic acid. Another Indian herb that has been shown to support joint health is AyuFlex from New Jersey-based Natreon Inc. developed from the ayurvedic edible fruit Terminalia chebula. Aparna Trikha Pharm.D. technical sales and marketing manager pointed to a new published study showing its benefits in moderately osteoarthritic subjects. Results from this study showed that consumption of 500 mg AyuFlex twice daily for 12 weeks exerted significant improvements in WOMAC scores compared to placebo (36 percent reduction vs. 4.52 percent in placebo). The therapeutic benefit she highlighted was evident in as little as four weeks and the response seemed to have a linear relationship with dose. This study Trikha noted supports the analgesic efficacy of AyuFlex and validates two previous human studies in healthy human volunteers at 10 000 mg dose. For years considered the product of Arnold Schwarzenegger-type serious bodybuilders whey proteins have become embraced by more people. According to Bell s they provide many benefits related to supporting mobility. These include building and maintaining muscle mass and reducing body fat mass thereby helping to achieve the desired BMI in healthy ranges as well as promotes healthy tendons and muscle connective tissues. Arla Foods offers whey protein hydrolysates which are absorbed more quickly than standard protein sources as well as Alpha-lactalbumin a specialized whey protein fraction that may accelerate achievement of a healthy body composition and enhanced recovery. In addition Arla Foods offers milk minerals that bene- fit mobility by a) supporting normal functioning of muscles and numerous other body functions securing health and daily life activities and b) reducing body fat mass by preventing some fat absorption in the intestine and building and maintaining bone density and strength. To add to that Nutrition 21 supplies Velositol amylopectin chromium complex clinically shown to significantly enhance the effects of whey protein--significantly increasing muscle protein synthesis a key to muscle growth according to Weiss. Who has time to stop moving NIE Extra Extra Visit to read current CDC Joint Health Stats. FORMOREINFORMATION Arla Foods Inc. USA (800) 243-3730 Bergstrom Nutrition (888) 733-5676 HP Ingredients (877) 437-2234 Natreon (732) 296-1080 Novel Ingredient Services (973) 808-5900 Nutrition 21 (914) 701-4500 Qurr (973) 509-0444 Stratum Nutrition (800) 970-4479 TR Nutritionals (404) 935-5761 38 Nutrition Industry Executive July August 2017 Go to rousselot for info about this advertiser ENERGY STABLE NATURAL Forget a quick burst followed by crash and burn ingredient suppliers are answering calls (often from Millennials) for a more balanced level of energy. By Janet Poveromo nergy--we all wish we had more of it said Luc Maes ND cofounder of Kaibae a California-based producer of organic baobab products. Therefore energy will always be a driver to promote many products from snacks to beverages to vitamin products and even for skin care. The market for natural energy ingredients has always been good but now it s growing exponentially added Rick Antonoff president of New Jersey-based Novel Ingredient Services. We used to think of energy ingredients as strictly for bodybuilders and other serious athletes. But now they ve come into the mainstream. Everyday lives today are exceptionally busy. People of all ages and walks of life are recognizing that they need more energy and better stamina to navigate their dayto-day activities and statistics bear this E out Antonoff noted. According to the Council for Responsible Nutrition energy is consumers No. 2 health concern he pointed out. That s why Novel s natural energy ingredients--Advantra Z and Kinetiq--have experienced annual double-digit growth since their inception. Andrew H. Wheeler director of marketing with Illinois-based Futureceuticals said the market for natural energy ingredients is clearly on the upswing with high demand as companies set out to differentiate their products. The sports nutrition market which is increasingly incorporating natural energy ingredients has broadened and diversified its audience to include seasoned professionals weekend warriors mainstream moms and everyone in-between. Consumers are seeking clean sources of enhanced energy performance boosters and protein all derived from natural healthy foods like fruits vegetables and greens. Additionally they have growing concerns over synthetic caffeine due to the negative side effects (e.g. jitters crash) and mega dosing of synthetic caffeine from energy drinks has led to safety concerns. Consumers are also looking for the value-add in these energy choices. In the case of Futureceuticals Coffeeberry energy organic caffeine that manifests in coffee fruit polyphenols and organic caffeine according to Wheeler. We ve seen considerable growth in the natural energy market agreed S bastien Bornet vice president of global sales and marketing at Horphag Research (exclusive worldwide supplier of Pycnogenol and Robuvit) with U.S. offices in New Jersey. More consumers are seeking caffeine-free alternatives that offer a sustained energy boost without the crash to start their day to overcome a mid-day slump or prepare for a workout. Recent market reports show that the July August 2017 40 Nutrition Industry Executive energy supplement market is anticipated to reach more than 66 billion by the year 2020. Ingredient Services it s something we ve espoused since the 1990s when we introduced Advantra Z our first branded energy ingredient. Knowing the Ingredient Today s consumers want to know more about the ingredients in their energy products including whether or not they re organic. Predominantly when it comes to energy the market is drink dominant followed behind by supplementation said Dominic Leung senior director strategy with Interbrand Health a health care branding agency in New York. We ve seen a large shift in beverage toward organic though it s still not dominated by organic. In the two drink segments stimulant and non-stimulant we see organic on the rise for stimulants and a more natural play beyond organic through ingredients in non-stim. Stimulant beverages are relying on natural sources of caffeine for their claims. There are more than 60 plant sources to choose from such as kola nuts yerba mate and guarana berries. As a result manufacturers are telling more stories about the geographical origin of their energy ingredients. The energy market is getting an influx of storytelling similar to the natural food market what s the origin where did it come from how is it cultivated. This helps to provide a degree of differentiation among brands but it also helps address consumer perceptions around the unhealthiness of added sugar and energy drinks. Leung explained that while the beverage market is made of a few large players in supplementation you see a much more fragmented share of market. Here energy is treated as a more traditional ingredient and stories and brands are rarely developed or cultivated as they are for drinks. In supplements and vitamins natural energy ingredients have traditionally been added to indicate to the consumer that the overall supplement benefits are working. Antonoff added these consumers believe in the benefits of natural and organic products and make a genuine effort to learn about them. So they are demanding natural energy ingredients rather than synthetic options. They re also more cautious about the safety of the energy products they take looking for natural scientifically proven nonstimulant alternatives to the stimulants that so often were prevalent in past energy formulas. This demand for credibility and transparency has not only been a real opportunity for Novel July August 2017 Other Trends Consumers are also seeking options that are natural safe and effective. They want to feel it working and if it comes with other health benefits such as detox even better said Bornet. Caffeine alternatives have evolved as a trend. We ve also tracked growth for natural energy products in the sports performance category as fitness enthusiasts and athletes look for products to help them maximize workouts training and marathons. A few years ago energy shots were the hot product Antonoff said. Now energy drinks are on the rise--expected to reach 61 billion by 2021. The number of new energy drink introductions grew 29 percent between 2010 and 2015. Younger consumers--Millennials-- are driving this growth. They are the largest consumers of energy supplements with 67 percent of men and 47 percent of women using energy drinks. In addition Wheeler said Natural clean label the energy without the crash--consumers want results but are very aware of their options and are making smart choices that are best for both the desired function and their bodies. Millennials are a big part of the demographic looking for these nutritional details--they want to know (even demand to know) what goes into their products and into their bodies and are carefully reading labels. Thus natural is a strong influencer to their product ingredient choices. Leung argued that the biggest trend affecting this category is the new definition of health which has resulted in new expectations from consumers. It s being driven by a number of factors from modern society and work culture to Millennial insta-gratification desires. As the demand of people s time and attention continues the need for energy will continue to increase. But from a manufacturing and marketing perspective energy needs to be better defined in how it supports the way people live their lives. It s no longer about just staying awake and alert. Energy s role now need to be defined in the context of endurance performance focus mental Energy Ingredients and Fitness vs. the Sport Market D ominic Leung senior director strategy with New York-based InterbrandHealth said when it comes to energy ingredients and the fitness and sports markets We re seeing more investment in clinical trials and we re seeing an increase in creating more specificity around the energy market particularly natural ingredients things like dietary nitrate. People are now looking at the ATP (adenosine triphosphate) pathway in totality substrates that feed into it that activate it that manage it that turn it off and on. He added that consumers lack understanding about how energy works in the body therefore energy becomes a commodity. Ingredient manufacturers need to protect against this by demonstrating evidence and understanding about how their product works in a consumer s body and how the product supports them. Energy needs to be more than a feeling. Mental energy for example can help with concentration could help you be more resilient could aid in cognition and could keep you awake. Each of these is a part of mental energy but consumers need that differentiation of the utility Leung explained. Fitness is a broader market than sports he continued. People need to consider fitness in the context of lifestyle and what kind of lifestyle people are looking to cultivate. Ingredients should be applied to help them achieve the mental physical spiritual balance and storytelling should be used to differentiate. For sports though the mental and physical need to be addressed this market requires more targeting around either performance or endurance and a greater focus on physiological activation. Everything is a balance of science and storytelling for differentiation but Sports leans more towards the technical. It s also important to look at energy ingredients in the context of other things the consumer is doing Leung added. Energy doesn t exist in a void--if you don t get specific in talking about how energy affects lifestyle then consumers will see it as playing a secondary and not primary role. For energy to be primary it must be defined by how it shows up for a consumer in work play relaxation and activation. Nutrition Industry Executive 41 ENERGY STABLE NATURAL clarity--to the point that language gets as granular as the activity for which it should be used. Energy is no longer just energy. Considering this Leung added there is more of a role for natural ingredients to play. You re seeing the rise of ingredients such as moringa or ginseng all dealing with stimulation ATP in the body. However the way in which those ingredients interact with the energy pathways and the net effect that they have on the mind and body versus performance or endurance shifts the role that these ingredients can actually play in day-today life. The production and demand of nonstimulant energy will continue to grow particularly in conjunction with the shift in definition of spirituality he predicted. The new definition of spirituality is having time to turn off and tune out. This transforms the perception of the way in which consumers are interacting with energy they see a role for calming energy. Energy is not just about being stimulated. It s about being in control of one s mental state and being about to turn on or turn off. Consumers are looking for ways to control the flipping of that switch and to them that is the role of energy. Maes noted that energy is ultimately the reflection of what we eat and how we are able to process it into ATP. It all starts with a good diet balanced in fats protein and the carbohydrates to be broken down into ATP with the help of B vitamins minerals including zinc magnesium and antioxidants. Thank you mitochondria and Krebs cycle. He added that while chronic disease low blood sugar digestive problems and anemia should be ruled out as the source of chronic low energy supplementing a good diet with a concentrated source of these nutrients can add a boost to energy. Baobab fruit powder rich in antioxidants stabilizes blood sugar improves gut function and is a great source of vitamin C magnesium potassium calcium and B vitamins. Advantra Z Antonoff said. Now we also offer an enhanced version called Kinetiq. Both are thermogenic ingredients. These two scientifically supported non-stimulant natural ingredients not only follow strict quality assurance quality control guidelines but also provide the quality value that is necessary for the long-term viability confidence and stability of a consumer brand. Both offer excellent stability across a range of delivery forms tablets capsules powders beverages as well as functional foods. Advantra Z Novel s proprietary bitter orange extract safely ignites the metabolism to jumpstart energy production at the cellular level. It works by increasing thermogenesis to help burn calories and fat. As the calories and fat burn energy is released. In fact Advantra Z has been shown to intensify exercise tolerance as much as 83 percent. Kinetiq a patented and enhanced bitter orange extract builds on Advantra Z s time-tested track record adding standardized levels of narigin and hesperidin two citrus bioflavonoids that occur naturally in the bitter orange fruit. This new patented blend has a powerful and synergistic thermogenic effect that has been shown to significantly boost resting metabolic rate. Beneficial Ingredients Horphag Research s newly launched ingredient Robuvit is a patented scientific evidencebased and natural plant extract derived from French oak wood. Robuvit is rich in roburins and other flavonoids unique to the oak genus and it works as a caffeine-free natural energizer to increase energy boost sports performance and help manage fatigue Bornet explained. Currently Novel offers two branded ingredients specifically designed for generating energy naturally. Twenty years ago Novel was a pioneer in this category with Ingredients Unique Features Roburins found exclusively in Horphag s Robuvit enhance basic cellular functions to combat the aging process increase energy and fend off fatigue. Roburins have been valued for centuries which is why so many wine and spirits are aged in oak wood barrels. Bornet noted that gut microbiota process roburins into bioactive metabolites known as urolithins. These urolithins are shown to generate more cellular powerhouses mitochondria with more energy available for sports and for overcoming fatigue. Clinical trials demonstrated that supplementation with Robuvit maximizes energy disposability to provide individuals who frequently experience periods of fatigue with the needed extra energy. Published research on clinical investigations with Robuvit is rapidly growing with currently 14 studies published including articles in print. For example a 2015 peer-reviewed study published in Phytotherapy Research shows that Robuvit helps fatigue-sufferers feel more energy and fewer symptoms of fatigue in as little as four weeks. On the stimulatory side said Wheeler July August 2017 Go to somalabs 42 Nutrition Industry Executive Go to afs for info about this advertiser ENERGY STABLE NATURAL Coffeeberry energy is our proprietary combination of organic caffeine and unique polyphenols from whole coffee fruit ... not just the bean. It is a natural ingredient that is fully soluble non-bitter colorless and is well suited for any application. The only must is dosage which would depend upon the application of course. For example in beverages we tend to think it is best to keep the caffeine in the range of what would occur naturally in a good strong cup of coffee. The polyphenols in the fruit some of which do not exist in the bean alone are a real value-add for Coffeeberry Energy that makes it unique. On the endogenous energy side Wheeler continued there is elevATP. This clinically and functionally studied blend of ancient peat and a proprietary apple extract has been shown to in multiple clinical studies to increase serum levels of human ATP. It is important to note that elevATP is not ATP but a unique material that helps the body produce significantly higher levels of its own ATP. Under functional study elevATP has been documented to help increase strength power and performance for resistance-trained athletes. So this is a great healthy energy as well as sports nutrition solution for product marketers Wheeler said. We think our product is unique in the marketplace because it is not only caffeine it contains other important components of the coffee fruit the coffee fruit polyphenols whole coffee cherries Wheeler explained. It is harder to do costs more to make and takes more attention to detail but we believe that these aspects distinguish our ingredient from the other one-note caffeine ingredients that are out there. Coffeeberry energy delivers a more balanced level of energy not as jittery or bitter. Don t miss a single issue of NIE in 2017 ... go online to renew your free subscription today JulyAugust17 As for Kaibae Maes noted that lost crops are harvested from the Savanna the Amazon and the oceans. In partnership with local communities we harvest plants that are potent pure and wild. Kaibae boasts powerful nutrients the way nature intended to endure the demands of these harsh environments. Maes explained that the baobab tree survives the harshest environment in sub-Saharan Africa ... an almost uninhabitable place in the world. Over time the baobab has adapted to its environment. As a succulent during the rainy season it absorbs and stores water in its vast trunk enabling it to produce a nutrient-dense fruit in the dry season when all around is dry and arid. The baobab tree he said rightfully named the African Tree of Life in a very odd and interesting way provides answers to many of reasons we can experience low energy. The fruit is low glycemic--stabilizes sugar metabolism contains prebiotic fiber--supports gut function is high in minerals--magnesium calcium potassium and is high in vitamin C which helps with iron absorption--a perfect recipe for energy restoration. NIE Extra Extra Visit to read about a new functional food plant protein bar line with added probiotics. FORMOREINFORMATION Futureceuticals (815) 507-1415 Horphag (201) 459-0300 Interbrand Health (212) 798-7500 KAIBAE (855) 465-2422 Novel Ingredient Services (973) 808-5900 44 Nutrition Industry Executive July August 2017 2017 Company Profiles R esearching a potential partner is an important part of doing business in Following is an index of companies participating in the 2017 Company Profiles section ADH Health Products Inc. ............................................63 Agropur Ingredients - Custom Solutions ......................46 Alkemist Labs ..............................................................47 Applied Food Sciences Inc. ........................................48 Avanti Polar Lipids Inc. ................................................64 Bergstrom Nutrition ......................................................49 DPL-US ........................................................................50 EHP Products Inc. ........................................................65 Generex ........................................................................66 HealthCo International ................................................51 Jiaherb ..........................................................................52 MORRE-TEC Industries Inc. ........................................67 Natreon Inc. ................................................................53 Nutraceutix ..................................................................68 NutraGenesis LLC ........................................................54 Nutrition 21 LLC ..........................................................55 Olcott Plastics ..............................................................56 PLT Health Solutions ....................................................57 Rousselot Inc. ..............................................................58 Sabinsa Corportation ..................................................59 Stratum Nutrition ........................................................60 U.S. Pharmacopeial Convention (USP) ........................61 Vit-Best Nutrition ..........................................................62 Nutrition Industry Executive 45 today s marketplace. To that end let Nutrition Industry Executive s Company Profiles serve as a vital reference tool in that endeavor whether you re looking for an ingredient supplier a contract manufacturer a packaging partner or simply general knowledge about companies serving the industry. Each participating company in this special section has provided valuable insight about its mission and history products special services and quality assurance methods as well as contact information and key executives to facilitate open and direct communication. In addition the 2017 Company Profiles highlights the participating companies focus on quality and their quality control standards and practices. The Company Profiles represent a strong cross section of resources available to those doing business in the dietary supplement market. July August 2017 Agropur Ingredients - Custom Solutions 2340 Enterprise Ave. La Crosse WI 54603 Phone (800) 359-2345 Email ingredients Website 2017 Company Profiles Industry Leader Parent Company Agropur Cooperative is a North American dairy industry leader founded in 1938. With sales of nearly 6 billion in 2016 the Cooperative is a source of pride to its 3 345 members and 8 000 employees. Agropur processes more than 13 billion pounds of milk per year at its 39 plants across North America and boasts an impressive roster of brands and products. Agropur Inc. is a subsidiary of Agropur Cooperative. your nutritional powder product on the market. In addition Agropur s Le Sueur Lake Norden and Nicolett facilities provide toll processing services such as spray drying wet mixing and particle sizing for products like sweeteners honey extracts creamers and cheese powders. Ingredient Distribution By design Agropur s distribution services offer unique ingredients and sourcing opportunities to better service customer requests. Specialty Blends As a vertically integrated manufacturer the company is able to offer a full range of quality-based ingredient systems to the food and beverage industries. With decades of technical and functional experience Agropur s experts can lead you to costeffective market friendly ingredient solutions. Specialty Ingredient Brands Cornerstone Protein Products Keystone Stabilizer Systems Bakigen Bakery Ingredients Capstone AntiCaking Agents Darigen Select Specialty Powders PZ-44 and Reddi-Sponge Dough Conditioners. A True Solutions Provider On a global scale Agropur Cooperatives network manages retail brands cheese and ingredient manufacturing blending and agglomeration contract manufacturing formulation exports as well as liquid dairy and RTD production. Comprised of several manufacturing and blending plants in the U.S. and Canada Agropur Ingredients offers the worldwide food industry a variety of products and services through three solutions sectors. Dairy Solutions Nutrition Solutions and Custom Solutions. The company continuously invests in its world-class facilities quality and innovation programs and most importantly its people. Customers can put confidence in Agropur s rigorous quality certification guidelines industry relationships customer service market insight fluid sourcing and delivery processes. All of Agropur U.S. facilities are SQF Certified. Rapid Product Development With Agropur s accumulated years of product development experience the company can accelerate product development using computer modeling and miniature pilot plant processing to get prototypes out rapidly. Tasting Panels Agropur can do in-house tasting panels using expert opinion descriptive analysis or discrimination. The company has additional resources in Montreal Canada or Madison WI for more complex panels. Ability to Support Small Production Runs Agropur has a small ribbon blender with a minimum volume of 200 lbs. used specifically for small-scale trials. The company recognizes the first step starts small and support this as part of its product development process. For larger trials Agropur can run 3 000 lbs. in the plant. Nutrition Solutions & Dairy Solutions by Agropur Ingredients The Dairy Solutions sector provides industryleading dairy ingredients including Lactose Premium Deproteinized Whey Crinolac DPS and ISO Chill 8000 WPC. Dairy Solutions has a global reach with 75 percent of its products sold and shipped to countries outside of the United States. Dairy Solutions provides support around the world ensuring that its goods are available to as many food companies as possible. The Nutrition Solutions sector produces specialty ingredients used for formulating a variety of products from infant formula to cosmetics medical foods and protein supplements. Some of Nutrition Solutions offerings include BiPRO Glycomacropeptide Alphalactalbumin BioZate and ISO Chill 9000. Technology and Innovation Specification Management Agropur Ingredients utilizes management software to ensure product specification requirements are tied to the finished product testing. Flavor Management Technology is based on the trained sensory evaluation of the company s food technologists and its expertise in areas of dairy flavor protein and nutritional component masking and processing impact on flavor. Commercialization Support Within Agropur s innovation team of food technologists the company has expertise in proteins nutrition instant and RTD (ready-to-drink) beverages refrigerated and frozen desserts cheeses soups sauces snacks and bakery. When Agropur takes on a project it assigns a team of sales and innovation that will follow the project through production. As needed this can involve working with the customer through scale-up pilot trials to plant trials. When a customer seeks assistance with selection of a pilot or manufacturing plant Agropur will provide recommendations. About Custom Solutions Agropur Ingredients Custom Solutions offer expertise ingredients and services tailormade to address unique production and nutritional needs. Whether the objective is to streamline operational processes with a turnkey contract manufacturer or improve product texture shelf-life nutrition output or cost--Agropur Ingredients has a solution for you. Contract Manufacturer As the contract manufacturing provider to the elite of the sports nutrition and wellness industries the company is equipped to assist in all facets of product formulation manufacturing testing packaging and distribution. Whether you need a proprietary formulation agglomeration and blending private label options or modification of an existing formula Custom Solutions has the capabilities vital to getting 46 Nutrition Industry Executive Key Executives Reneck Cayen Vice President of Contract Manufacturing Mike Homewood Vice President of Sales Ingredients Carla Fabian Director of Sales Health and Wellness Rob Hollnagel Jr. Director of Sales Contract Manufacturing July August 2017 Alkemist Labs 1260 Logan Ave. B2 Costa Mesa CA 92626 Phone (714) 754-4372 Fax (714) 668-9972 E-mail sales Website Year Founded 1997 2017 Company Profiles Alkemist Labs Identify Analyze Verify s a pioneer in natural products testing Alkemist Labs helps companies achieve and maintain quality products and cGMP (current good manufacturing practice) compliance. Alkemist Labs an industry recognized leader established in 1997 and celebrating its 20th anniversary this year is a contract testing laboratory that renders comprehensive analytical testing solutions to its clients in the Food & Beverage Nutraceutical and Cosmeceutical Industries to meet its product safety transportation and quality guidelines. Testing natural products is all the company does and it does it extraordinarily well. The company s mission to bring transparency to all areas of natural products industry testing includes education tools designed to demystify testing and help companies obtain accurate results to support regulatory compliance and illustrate their quality commitment to consumers. Alkemist Labs specializes in routine QC Compendial testing method development and validation verification services and dedicated research services. The company offers high throughput HPTLC analysis for botanical ingredient identity testing of whole herbs and plant extracts with a standard five-business day turn-around time. In combination with HPLC Microscopy and its on-site Herbarium Alkemist Labs offers the most reliable technical support and the highest quality services. Alkemist Labs has ISO 17025 accreditation by the American Association for Laboratory Accreditation (A2LA). The Lab has also met the AOAC Analytical Laboratory Accreditation Criteria Committee (ALACC) guidelines that are newly revised to include criteria specific to testing dietary supplements. Both of these independent benchmarks further substantiate Alkemist Labs stated commitment to the highest standards of testing. The ISO 17025 accreditation demonstrates that Alkemist Labs meets manaJuly August 2017 A Composite Reference Botanicals (CRBs) Analyze HPLC GC UV-Vis UPLC MS & Wet Chemistry Verify The FDA (U.S. Food and Drug Administration) requires brands to able to prove their label claims using scientifically valid methods. Alkemist Labs offers custom verification and validation services for its clients unique finished products and their ingredients. Phytochemical & Botanical Reference Materials Alkemist Labs reference material offerings include Phytochemical Reference Standards manufactured by Extrasynthese Lyon France and Botanical Reference Materials developed internally as well as by the American Herbal Pharmacopoeia (AHP). Phytochemical reference standards are highly purified substances used in natural product testing. The company s proper selection and use directly impacts the ability to assess the safety quality and potency of both raw materials and finished products. Alkemist Labs is the exclusive North American distributor for Extrasynthese and offers its full line of phytochemical standards for on-line search and purchase through its e-commerce website. Botanical reference materials are plant biomass materials that have been authenticated through a variety of analytical techniques such as macroscopic verification microscopic identification and HPTLC. Botanical reference materials are a critical tool that helps the industry meet cGMP ingredient identification requirements for botanical raw materials. With the combined catalogs of Alkemist and AHP offered through the Alkemist e-commerce website customers have a complete library of the top used herbs in commerce. Alkemist Labs holds memberships and is active in multiple trade associations and industry groups ABC AHPA CRN and UNPA. It also devotes significant time working with technical organizations such as AOAC USP and AHP. Nutrition Industry Executive 47 gerial and technical quality benchmarks as required by the International Organization for Standardization ISO IEC 17025 General requirements for the competence of testing and calibration laboratories for the tests performed within Alkemist s scope. This certification meets the A2LA P112 Flexible Scope Policy which states There are circumstances in which a laboratory performs testing activities for which it can not identify either standard test methods prepared by national international or professional standards writing bodies or in-house developed non-standard methods on their fixed scope of accreditation. These situations usually arise when the laboratory requires flexibility in allowing for changes in the matrices within a product area (flexibility concerning object matrix sample) or with respect to parameters (flexibility concerning parameters components analytes) which allows the lab discretion to adapt method parameters to a wide variety of preparations and products to best meet customer needs. Specific services include Identify Botanical Microscopy HPTLC MS and HPLC fingerprinting Next Generation DNA Sequencing Applied Food Sciences Inc. Phone (855) 885-2399 Email sales Website 2017 Company Profiles Solutions for Creating the Healthiest Natural and Organic Products Imaginable ustin TX-based Applied Food Sciences Inc. (AFS) is an international ingredient supplier that provides solutions to the industry for creating the healthiest organic products imaginable in beverage food and nutritional supplements. With the company s newly opened innovation center at the University of Iowa s Bio-Ventures Center AFS develops novel natural and organic ingredients that are highly scientifically qualified water soluble sustainably and ethically sourced Non-GMO (genetically modified organism) and GRAS (generally recognized as safe). A Social Responsibility AFS believes that social responsibility and sustainable sourcing is critical to business and consistently works hard to keep this ethos present in what we offer. For AFS it is about building partnerships that connect its customers to where their products come from and preserving these ecosystems for future generations. Contact AFS for pricing specification info or to request a sample. 48 Nutrition Industry Executive July August 2017 Bergstrom Nutrition 1000 W. 8th St. Vancouver WA 98660 (360) 693-1883 Email info Website 2017 Company Profiles MSM Pioneer F or more than 25 years Bergstrom Nutrition has been the leading manufacturer of MSM and pioneered its use for humans and animals. Bergstrom Nutrition s flagship brand OptiMSM has earned the reputation of being the purest safest and most consistent MSM in the world. Bergstrom Nutrition s dedication to uncompromising quality and service and their commitment to ongoing research to further understand the safety applications and mechanisms of action have made them the leading supplier of the highest quality form of MSM--OptiMSM. The high standards set by Bergstrom Nutrition continue to make OptiMSM a highly utilized and recommended antiinflammatory and antioxidant for joint and muscle health sports performance skin care and immunity. As studies uncover the benefits of this sulfur-rich nutrient even greater applications and efficacy will be determined for supplement manufacturers to include OptiMSM as an excellent addition to enhance dietary formulations. OptiMSM is backed by FSSC 22000 certification ISO 9001 2015 registration HACCP cGMP (current good manufacturing practice) compliance and more than 25 years of manufacturing expertise. Key Applications for OptiMSM Bergstrom Nutrition s commitment to research along with decades of independent discovery recently culminated in a review published in the March 2017 issue of Nutrients. The full article is titled Methylsulfonylmethane Applications and Safety of a Novel Dietary Supplement. The article provides an in-depth overview and highlights the data and research supporting MSM and cites 195 references. ing connective tissue MSM can reduce muscle soreness following exercise training.5 It can also help regulate nitric oxide synthase that can lead to elevated inflammatory markers.6 Anti-inflammatory An anti-inflammatory OptiMSM helps lessen pro-inflammatory markers to inhibit inflammation in the body.1 Its anti-inflammatory properties support healthy joints and help minimize wear and tear on the body Joint Support Sulfur is a key component of healthy joints and cartilage. OptiMSM provides a concentrated amount of sulfur easily assimilated and used by the body to help support joint health. Through mechanisms to reduce inflammation in the joints OptiMSM can enhance penetrability properties when combined with other joint supportive nutrients including glucosamine and chondroitin sulfate.2 3 It also helps protect cartilage by reducing inflammatory markers that break down cartilage.4 Sports Performance Sports supplements include OptiMSM as research shows it can help alleviate muscle soreness associated with an active lifestyle and prolonged strenuous exercise. By reducing various mechanisms associated with the inflammatory response in the muscles and surround Immune Support OptiMSM benefits the immune system by supporting cell regeneration and permeability that is needed to help the immune response and cells function properly. Taking OptiMSM before exhaustive exercise can even help prevent intensified stress put on the immune system.7 8 Skin Care OptiMSM can help protect the skin from aging and improve skin texture and elasticity. Clinical studies reduce fine lines wrinkles and maintain the structural integrity of the skin. It can also help maintain healthy hair and nails. OptiMSM stimulates specific genes that are responsible for supporting healthy skin connectivity and collagen to maintain firmer skin. It also regulates gene expression that is in charge of improving the absorption of nutrients and distribution of water in the epidermis. The OptiMSM Advantage OptiMSM is produced through a proprietary multi-stage distillation process that ensures it is 99.9 percent pure product to make it the same as the MSM found in nature. Each batch is third-party tested to ensure optimal consistency purity and quality. Manufactured exclusively in the United States OptiMSM is certified kosher halal and GRAS (generally recognized as safe)-designated. OptiMSM s GRAS-designation indicates that Bergstrom Nutrition has met the criteria set forth by the U.S. Food & Drug Administration (FDA) and received the FDA s Letter of Non-Objection and is indicative of Bergstrom Nutrition s commitment to safety and quality. July August 2017 Key Personnel Tim Hammond Vice President Sales & Marketing Europe Eric Brown Sales Director West Coast Asia Australia Eric Withee Sales Director East Coast Canada South America Rod Benjamin Director of Research Development and Technical Services For list of references visit Nutrition Industry Executive 49 DPL-US North American Office 1757-10 Veterans Memorial Hwy. Islandia NY 11749 Phone (877) 4DPL-USA (631) 851-8810 Fax (631) 851-8815 E-mail info Website 2017 Company Profiles 130 Years of Manufacturing Experience D PL-US is a leading manufacturer of specialty mineral salts with 130 years of manufacturing experience. The company combines innovation and flexibility to enable it to respond rapidly to the changing needs of its customers while offering products with the highest quality possible. Key U.S. Personnel Thierry Roulet Head of North American Operations Ralf Dieckhoff Vice President Sales Joe Weinzapfel Vice President Sales Organization for Standardization) and GMP (good manufacturing practice) certified production sites located in Germany State-of-the-art production equipment ed grades Triturations of trace minerals Markets Served The company supplies mineral salts to the following industries Nutritional supplements Personal care Biotechnology Specialty food and beverage Technical Industrial Products Offered DPL-US offers more than 300 different mineral salts in a variety of qualities including Fully reacted chelated minerals Certifiable Non-GMO (genetically modified organism) minerals High-purity food and pharma grades Micronized and microencapsulat- Services DPL-US offers customers the following A long history of manufacturing expertise Customized product development Two ISO (International The company combines innovation and flexibility to enable it to respond rapidly to the changing needs of its customers while offering products with the highest quality possible. 50 Nutrition Industry Executive July August 2017 HealthCo International 244 Knollwood Dr. Bloomingdale IL 60108 Phone (800) 477-3949 Fax (630) 545-9080 Email info Established 1991 2017 Company Profiles Value Driven Science-based Products S ince 1991 HealthCo has been providing superior bulk and raw materials and private label services natural sweeteners and sports nutrition products. The company is proud to offer an extensive selection of value driven sciencebased products and reliable customer service. HealthCo offers premium raw materials and bulk product inventory established customized private labeling technical expertise friendly support and extensive domestic sales and sourcing capabilities. Products From raw materials and bulk orders to private label and specialized products HealthCo believes that quality products begin with the finest freshest raw ingredients. New items in the company s food category include many that are gluten free organic kosher and Non-GMO (genetically modified organism) Project Verified. From the company s 260 000-square-foot operations facility GMP (good manufacturing practice) certified since 2000 HealthCo manufactures and test all raw materials and finished products to ensure identity purity and potency. Many of the company s products utilize patented trademarked and branded ingredients from companies such as Lonza National Enzyme Albion Labs Sabinsa InterHealth among others. Direct importing state-of-the-art manufacturing and testing technology extensive quality control and longstanding vendor relations allow HealthCo to offer a wide range of nutritional products at very competitive prices. Contact the company for its most current catalog including its expanding food category. the natural product industry. As a company committed to quality HealthCo can assist you in leveraging the relationship you have with your own customers by providing superior bulk products and private label formulas at fair competitive prices. By buying in bulk and working closely with some of the top names in the industry the company has built its own success by finding unique ways to pass these savings on to you. Personal Care Products The personal care industry continues to experience explosive growth and HealthCo is proud to offer some of today s most exciting products. The company s essential oils and carrier oils serve as an ideal way to add value to your company s selection. Sports Nutrition HealthCo is one of the very few companies to offer a full spectrum of potent sports nutrition products that are free of artificial sweeteners colors flavors or preservatives. Whether you re looking for raw materials or finished formulas HealthCo is your best source for truly natural sports nutrition and amino acids. Raw and Bulk Materials Regardless of whether you re looking for bulk powders or finished shelf-ready formulas HealthCo offers one of the industry s most extensive inventories. The company s highly skilled Quality Control Quality Assurance department holds all raw material providers to meticulous quality safety and purity standards and all raw materials are thoroughly inspected upon arrival. The ongoing investments we re making in HealthCo s laboratories instrumentation and technical employees help it ensure dietary supplement quality. The company s in-house laboratories are equipped with the most advanced analytical instrumentation and staffed by some of the most knowledgeable employees in the natural products industry. Natural Sweeteners Stevia FSE--What s unique about this particular extract is its proprietary preparation it s organically grown and goes through an enzyme-treatment process that greatly reduces the aftertaste that s typically found in Stevia. A high-intensity sweetener with zero-calorie impact but with a superior taste profile. Other sweeteners include Xylitol Beet Sugar Coconut Sugar Date Sugar Dextrose Erythritol Fructose Sucanat and Turbinado Sugar so HealthCo has a lot of expertise in this category. Private Label Service HealthCo s award-winning private label program makes it easy to tailor your own line of premium natural health products completely personalized to fit your company s unique image. The company offers hundreds of popular products and low minimums to help you explore options. Creating your own line of products is virtually effortless from choosing the best products to fit the scope of your business to assisting you in selecting a label that jumps off the shelf HealthCo s private label specialists will guide you through each step of production development and shipping. Service HealthCo s goal is to provide ingredients products and services that enable you to be successful. Whether looking up past orders tracking order status obtaining documentation or providing technical support the company s friendly knowledgeable staff will assist you throughout the entire process. Key Contacts Regina Flight Private Label Manager Peter Sokoloski Sales Executive Main Products Natural dietary supplements Natural sports nutrition Natural health food organic non-GMO gluten-free Essential oils and aromatherapy Natural sweeteners Stevia FSE Organic Bulk capsules tablets and soft gels Nutrition Industry Executive 51 Value Staying cost-competitive without sacrificing quality or product integrity is one of the most common obstacles facing businesses in July August 2017 Jiaherb U.S. Headquarters 1 Chapin Rd. Unit 1 Pine Brook NJ 07758 West Coast Office 1204 N. Miller St. Ste. D Anaheim CA 92806 2017 Company Profiles Why Jiaherb J iaherb is the industry s premier NSF-GMP (good manufacturing practice) certified manufacturer of natural ingredients. The company s commitment to its customers is to provide reliable high quality ingredients supported by its superior customer service and competitive pricing. Jiaherb knows that the ingredients you choose to put into your products are a reflection upon your standards of quality and excellence. The company guarantees its customers consistent efficacy and efficiency through fast delivery large inventory of products 100 percent traceability complete regulatory documentation and uncompromised service and support. Jiaherb commits itself beyond the products and services by upholding ethical values in relationships with customers employees and partners as well as the way it respects the planet. the competitive edge needed. Lastly the company s logistics team is specially designed to deliver dependable product supply. Jiaherb aims to significantly reduce any supply chain interruptions since we know how impactful such disturbances are on its customer s production efficiencies and profitability. The People Jiaherb s greatest asset is its people. More than 800 dedicated highly motivated employees around the world make up the Jiaherb team. The company s continuous growth and strong foundation is a direct reflection of its employees diligence pride and enthusiasm. Sustainability Jiaherb commits itself beyond the products and services by upholding ethical values in relationships with customers employees and partners as well as the way it respects the planet. The core of the company s sustainability strategy creates value through social economic and environmental means. HerbaLink Botanical Identification Chain of Custody Program Jiaherb recognizes that there is much uncertainty among manufacturers and consumers about the integral quality of the botanical products they purchase. As a testament to the company s neverending commitment to customer satisfaction and to ease customer concerns about the integrity of its products Jiaherb proudly introduces HerbaLink. HerbaLink a unique chain-of-custody program offers ultimate transparency in product identification and traceability. The program not only assures best practices in identifying sustainable and socially conscious sources but also the implementation of stringent testing methods that include DNA HPTLC and HPLC throughout the processing and preparation of the finished product--documenting every link of the product s journey from harvest to packaging. July August 2017 Reliability Reliability is linked to every aspect of Jiaherb s business from sourcing and regulatory to technical services sales logistics and accounting. The company s proactive approach allows its customers to achieve the trust needed with a supplier and deliver dependable customer service. Jiaherb s technical and regulatory support teams are always available to offer technical product knowledge and regulatory guidelines to bring you a fully compliant product. The company s experienced sales and customer service teams offer timely and knowledgeable responses that help our customers get 52 Nutrition Industry Executive Traceability Traceability is your assurance that the products Jiaherb delivers are reliable and sustainable. Ultimately designed to improve product confidence the company has established programs that consists of an identification verification program and a program with tracking procedures that control and verify product characteristics at every stage of the manufacturing process from arrival of raw materials through to storage production warehousing and sales. The company s advanced material management system allows it to precisely trace all products within the supply chain. Natreon Inc. 2-D Janine Pl. New Brunswick NJ 08901 Phone (732) 296-1080 Fax (732) 296-1075 Email info Website 2017 Company Profiles Science of Life Mission To bring scientifically proven ayurvedic products to the dietary supplement personal care food and beverage and medical food industries worldwide. Decreases LDL cholesterol Decreases inflammation biomarker hsCRP by more than 50 percent Inhibits collagen-induced platelet aggregation significantly Increases HDL decreases triglycerides FDA (U.S. Food and Drug Administration) GRAS (generally recognized as safe) chromium which results in greater content uniformity in the finished capsules or tablets. Decreases blood glucose levels especially post-prandial in type 2 diabetics when added to standard therapy. Decreases arthritic pain in dogs as well as horses. Designed to give excellent content uniformity in finished dosage forms. Better bioavailability than other forms of chromium Economical compared to other branded chromium ingredients--less than 1 cent per 400 mcg dose. History Ayurveda means science of life and it has been the traditional practice of medicine in India since 3500 BC. There are nearly 1 500 herbal products in this system of medicine. Ayurvedic products did not gain much recognition in the western world until recently because these products have been made in the traditional way described in ayurveda without any scientific standardization safety studies and clinical evidence. Natreon Inc. was founded by pharmaceutical scientists to bring ayurveda to prominence in the world by using a scientific approach. Natreon Inc. is an 18-year-old company located in New Jersey with a state-of-the-art R&D facility in Kolkata India and is focused on developing and marketing ayurvedic products backed by extensive research high degree of standardization multiple clinical studies safety studies and intellectual property. Sensoril is the best-selling ashwagandha in the market with anti-stress anti-hyperlipidemic cognition enhancing and anti-inflammatory properties. It is derived from a unique blend of the leaves and roots of Withania somnifera and is available as organic and non-GMO. Reduces stress fatigue and sleeplessness and increases energy Experiential product with increasing market share Improves mental cognition without significant adverse events Backed by 10 clinical studies selfaffirmed GRAS Pre-DSHEA No serious adverse events reported in 14 years of global market history. R&D Team The R&D team is headed by Professor Shibnath Ghosal a Fullbright scholar and an eminent natural product chemist with hundreds of publications in scientific journals and a group of PhD and master s-level scientists. Natreon s scientific research includes process optimization development of chromatographic analytical methods such as HPLC HPTLC GC-MS and LC-MS for standardization development of marker compounds and pharmacological studies. Safety studies are done in the U.S. and clinical studies are conducted in reputed institutes in India as well as the U.S. PrimaVie is high quality Purified Shilajit from the Himalayas containing dibenzo--pyrones (DBPs) DBP-Chromoproteins (DCP) and Fulvic Acid. PrimaVie naturally contains several trace minerals and is a mitochondrial energy booster. Improves male sexual health by increasing total and free testosterone levels and nitric oxide levels Increases exercise endurance and overall fitness level Up-regulates genes for collagen synthesis and improves the health of skin connective tissues muscles bones teeth eyes and blood vessels (patent pending) Has an ORAC value that is better than many super fruits Decreases overall pain pain after limb manipulation and pain after physical exertion in moderately arthritic dogs. Crominex 3 is a chromium III-polyphenolic complex which is a safer form of chromium as evidenced by in-vitro testing. It comes as a fine powder with a 2 percent concentration of AyuFlex is a clinically proven water-soluble vegetarian organic non-GMO product for joint health. It is derived from the edible fruits of Terminalia chebula with high concentrations of chebulinic acid and chebulagic acid. Improves joint health in subjects with moderate osteoarthritis Increases pain threshold force and time in healthy subjects Adds to cardiovascular health by reducing TC LDL TGs and hsCRP while increasing HDL. Vegetarian Water-soluble Super antioxidant Small dosage form Product Portfolio Capros is a super antioxidant (ORACFNFN of 47 000 moles TE g) and an excellent cardiovascular product which is all natural derived from the edible fruits of Phyllanthus emblica organic and non-GMO (genetically modified organism). Improves endothelial function by increasing production of nitric oxide and glutathione by more than 50 percent. July August 2017 Ayuric is a clinically proven patent pending vegetarian organic non-GMO product for helping to maintain healthy blood uric acid levels. It is derived from the ayurvedic plant Terminalia bellerica with an ORACFN value of 26 645 moles TE g. Decreases uric acid levels by 27 percent in one clinical study Exhibits potent xanthine oxidase inhibitory activity Prescription gout product allopurinol (based on an in-vitro study) Vegetarian Water-soluble Super antioxidant Key Executives Sanni Raju PhD RPh CEO & Chairman Bruce Brown MPH MA President Aparna Kalidindi PharmD BCPS Technical Sales & Marketing Manager Nutrition Industry Executive 53 NutraGenesis LLC 167 Main St. Ste. 208 Brattleboro VT 05301 Phone (802) 257-5345 Fax (802) 251-6981 Email info Website Established 2002 2017 Company Profiles Proprietary Nutraceutical Ingredients for Better Health S ince its founding in 2002 Vermontbased NutraGenesis has been dedicated to enhancing human health and well-being by providing patented scientifically validated market-ready nutraceutical ingredients for dietary supplements as well as functional food and beverage products. The company offers one-stop convenience while delivering advanced nutritional solutions that give marketers of branded wellness products a clear competitive advantage. The ingredients in NutraGenesis select portfolio possess exceptional purity quality and comprehensive safety profiles and are supported by extensive research and testing including human clinical trials. Supported by this research these advanced branded ingredients (many of which are also self-affirmed GRAS [generally recognized as safe]) feature highly marketable structure function claims that address today s leading health areas including Stress management Cognitive function Energy Anti-aging beauty-from-within Healthy weight management Healthy joint function Healthy respiratory function Cardiovascular health Immune support Metabolic wellness mentation (spec sheets MSDS s certificates of analysis etc.) which ensures superior compliance consistency and purity. In addition NutraGenesis works with it suppliers to ensure that the most up-to-date qualitative ID testing and quantitative analytical testing are utilized. Featured NutraGenesis Proprietary Ingredients AllerGuard Express Clinically tested fast-acting nutraceutical that supports respiratory health via a completely new and unprecedented mechanism of action that offers a departure from conventional respiratory support products Bergavit 40 Clinically tested nutraceutical extract for cardiovascular health and metabolic wellness that features the most concentrated standardized levels of Bergamot citrus-derived flavonoid bioactives available in North America MaitakeGold 404 Patented clinically tested extract of Maitake mushroom fruit body that provides healthy immune support for every body every day MycoFusions Innovative patented certified-organic mushrooms that merge healthpromoting anthocyanin antioxidants from purple corn with exceptional glyconutrients from the most beneficial medicinal mushrooms Q-actin Patented clinically tested standardized nutraceutical extract of cucumber that helps promote healthy joint function Red Orange Complex Clinically tested nutraceutical extract of a blend of three vari- Quality is at the Core of What NutraGenesis Does NutraGenesis is committed to excellence through transparency in all aspects of its business practices including ingredient quality clinical efficacy regulatory compliance and exceptional customer relations. These practices have established a high level of integrity that is appreciated both by the company s customers and supply partners. For quality assurance purposes NutraGenesis shares with customers the integrity of the supply chain including details of ingredient production like manufacturing flow charts extract ratios batch records chains-of-custody and ISO GMP (good manufacturing practice) certifications. Based on rigorous quality procedures the company also provides lot-specific ingredient docu54 Nutrition Industry Executive eties of blood orange that possesses outstanding antioxidant anti-aging and beauty-from-within skin health benefits Sendara Award-winning patented antiaging ashwagandha and amla nutraceutical extract blend that keeps women feeling their best by nourishing both mind and body Sensoril Multi-patented ashwagandha root and leaf standardized extract features the highest levels of ashwagandha bioactives in the industry (standardized to 10 percent) and is supported by 10 human clinical trials WellBody 365 Patented next generation nutraceutical formulation that features MaitakeGold 404 mushroom extract-based immune support as well as Sensoril ashwagandha extract which provides resistance to stress that can affect immune function NutraGenesis also has two affiliate companies Icon Group and TradeWorks Group. Each is an industry leader in its respective specialty nutraceutical category healthy weight management metabolic wellness (Icon Group) and healthy immune support (TradeWorks Group). Both companies offer clinically tested self-affirmed GRAS ingredients that feature structure function claims. Key Executives Peter McNeary Chief Executive Officer Suzanne McNeary President & Managing Director Bruce Abedon PhD Vice President of Scientific & Regulatory Affairs Tiea Zehnbauer MS Vice President of Sales July August 2017 Nutrition 21 LLC 1 Manhattanville Rd. Purchase NY 10577 Phone (914) 701-4500 Fax (914) 696-0860 Websites 2017 Company Profiles Nutrition 21 Cutting-edge Sports Nutrition and Weight Management Ingredients Supported by Well-controlled Human Clinical Studies N utrition 21 LLC has a longstanding reputation as a leading developer and marketer of clinically substantiated efficacious high-value ingredients. Nutrition 21 s branded ingredients are used in dietary supplements medical foods nutritional bars and beverages. Nutrition 21 s scientific platform has created unique patented products that are safe and clinically effective. Rigorous preclinical and clinical trials are a key part of its product development strategy to ensure safety and consumer trust. Nutrition 21 currently holds more than 100 issued and pending domestic and international patents. Many support unique claims associated with among others glucose metabolism weight management cognition and sports nutrition. and silicon. Consumer benefits include enhancing key factors for increasing blood flow boosting nitric oxide levels increasing energy quickly improving mental acuity and focus within 15 minutes increasing muscle volume and reducing muscle damage from exercise. and muscle recovery. Chromax Chromax chromium picolinate is U.S. manufactured Prop 65 compliant and supported by more than 50 clinical studies involving 2 300-plus human subjects. Chromax is also affirmed GRAS for doses up to 2 000 mcg chromium per day has 35 nonrejected DSHEA (Dietary Supplement Health and Education Act of 1994) claims and has more than 20 active and pending composition and use patents. Several clinical studies have shown that Chromax is significantly better absorbed than other forms of dietary chromium. Chromax provides Nutrition 21 s customers with marketable substantiated claims and numerous health benefits for the consumer. Chromax is a perfect nutrient to formulate into products positioned to address health and lifestyle issues that are of increasing concern to consumers such as glucose metabolism cognitive function weight management including food cravings mood and lean body mass. Proposition 65 compliance independently verified for arsenic cadmium hexavalent chromium lead and mercury levels. DRA726072216 Nitrosigine Nitrosigine is a patented complex of bonded arginine silicate with FDA (U.S. Food and Drug Administration) NDI (new dietary ingredient) notification status affirmed as GRAS (generally recognized as safe) and made in the U.S. Pre-clinical and clinical studies support the use of Nitrosigine as a highly bioavailable source of arginine Velositol Velositol made in the U.S. is a patented amylopectin chromium complex with unique benefits when added to protein products. In a single dose Velositol is clinically shown to double muscle protein synthesis when added to whey protein versus whey protein alone. Muscle protein synthesis is a key to both muscle growth July August 2017 Nutrition Industry Executive 55 Olcott Plastics 95 N. 17th St. St. Charles IL 60174 Phone (630) 584-0555 Fax (630) 584-5655 Email sales Website 2017 Company Profiles Quality Products at a Fair Price C entrally located in St. Charles IL Olcott Plastics manufactures hundreds of various jars and closure combinations. Operating 24 hours a day seven days a week the company offers quality products at fair prices in reasonable time frames. Olcott Plastics was founded in 1969. A staff with hundreds of years of combined packaging and injection molding experience provides Olcott Plastics customers with extensive knowhow in the plastic jar marketplace. A family-owned and operated business Olcott Plastics delivers exceptional attention to detail friendly responsive customer service and outstanding injection-molded plastic jars and caps. The company was founded in 1969 as a division of Chicago plastic mold and repair company Damen Tool & Engineering which began in 1944 when Joseph F. Brodner Sr. Joseph F. Brodner Jr. and Peter Brodner opened a company to service the booming Chicago industrial market. As the health and beauty marketplace grew so did the demand for high-quality plastic jars and caps. With outstanding packaging and injection molding capabilities Olcott Plastics expanded to meet the growing demand. The company continued to flourish under the leadership of Brodner Jr. His sons Joseph M. Brodner and John Brodner joined him in the 1980s and manage the company today. In 1991 Olcott Plastics became a separate corporation from Damen Tool. Customers in a broad range of industries depend on Olcott Plastics for technically innovative injection molding mold design cap lining printing and secondary operations. The company s leading-edge automated manufacturing facility in centrally located St. Charles IL runs 24 7. Many of Olcott Plastics customers have been with the company since 1969. Olcott Plastics is grateful to them and to all of its valued customers for their loyalty. The company invites you to join the Olcott Plastics family by contacting our packaging and injection molding experts by phone or email to talk about your specific jar and closure requirements. Olcott Plastics looks forward to it. Exceptional plastic packaging for health and beauty cosmetics food pharmaceutical nutraceutical and medical products. And that s just for starters. require an induction liner for tamper evidence leakage prevention or freshness retention Olcott Plastics will be able to help you find the right one. New for 2017 PET Jars 8- 12- and 16 oz. 89mm 400J Company Categories Buyers Guide Machinery Primary Packaging Decorating Services General Services Screening Package Engineering Closures Caps - Plastic Jars - plastic glass Specialized Services In addition to the company s manufacturing capabilities Olcott Plastics is able to offer cap lining and jar and cap decorating options. Olcott s in-house decorating department can help customize your package with jar labeling (wrap front and back or bottom) cap labeling or pad printing silk-screen printing (single or multicolor) offset printing (multicolor printing). The company is happy to offer foam pressure sensitive and various induction liner options to suit your needs in today s marketplace. Your product may Major Markets Personal care Health and beauty OTC pharmaceuticals Nutraceuticals food Industrial supply Key Personnel Joe Brodner President John Brodner Vice President Tom Czuprynski National Sales Manager Tony Cella Sales Eastern Division Troy Rusch Sales Northern Division Ron Cook Sales Southern Division Hiram Santana Sales Western Division July August 2017 56 Nutrition Industry Executive PLT Health Solutions 119 Headquarters Plaza Morristown NJ 07960 Phone (973) 984-0900 Email info Website 2017 Company Profiles Ingredient Solutions That Build Brands P LT Health Solutions is a trusted discoverer developer and marketer of high-quality scientifically supported ingredients that enhance health and functionality. Today the company delivers solutions across a number of health and wellness platforms that respond to existing and emerging consumer demand. These solutions include more than 20 proprietary branded ingredients that are considered either market or scientific leaders in their categories--as well as the supply of high quality botanicals extracts raw materials and functional materials. High-quality science demonstrating safety and efficacy sets the foundation for building high-quality brands. Providing rigorous scientific data that can support label claims and attract consumers is the standard that the company sets for itself. The company employs scientific personnel drawn from the consumer products industry to manage the science behind the ingredients it markets. As a leading ingredients innovator PLT s global network of strategic partnerships provides unique access to impactful solutions. By delivering an unsurpassed mix of expertise resources and service PLT is committed to helping both its strategic partners and valued customers grow. showed consistent body weight reductions throughout the trial--with statistically significant weight loss at two weeks a total weight loss of nearly 12 lbs. and a 2 inch reduction in waist circumference. Cardiovascular Health Joint Health PLT is an industry leader in developing clinically studied joint health ingredient solutions for this fast-growing market. Its AKBA-based ingredients--5LOXIN ApresFlex and new Aqualox (water soluble) are top industry sellers that offer rapid improvement in joint comfort. PLT s cardiovascular health portfolio includes multiple ingredients that approach a range of heart health targets via multiple mechanisms of action. Branded ingredients include MegaNatural BP grape seed extracts MenaQ7 K2 and Hytolive olive fruit polyphenols. Sports Nutrition PLT offers a growing portfolio of sports nutrition ingredients that offer specialty functionality backed by clinical support. Brands in this portfolio include Wellmune immune health support and Oxystorm Standardized Nitrate--along with our joint health ingredients whole food nutrition and cognitive performance enhancers. Cognitive Health Targeting peak performance and overall well-being for the 18-54 demographic PLT s cognitive health ingredients include Zembrin Sceletium tortuosum and Synapsa Natural Memory Support. Zembrin is an evidencebased ingredient that experientially supports reduced anxiety enhanced mood and improved cognitive function Synapsa is the subject of six double-blind placebo-controlled clinical studies in which healthy adults showed significantly improved performance in areas such as visual processing learning rate working memory information retention and mental performance in cognitively demanding environments. Clean Label Solutions PLT is a leader in the development of clean label solutions for food beverage and supplement applications. The company s line of rosemary extracts and our new PhytoShield Flavor Enhancer technology help maintain product quality and extend ingredient shelf life--naturally. PLT s Vibrant Harvest line is one of the most exciting sources of whole food clean label nutrition on the market. PLT360 A New Value Creation Approach for Natural Ingredients PLT360 is a business-wide commitment by PLT Health Solutions to developing ingredients that our customers can be both confident and proud to supply to their own customers--knowing that these ingredients are safe of high quality efficacious and harvested and manufactured in a sustainable way. Going beyond traditional quality control programs PLT360 examines every aspect of an ingredient that the company supplies to deliver a best-in-class solution in a program that tracks ingredient integrity quality sustainability and efficacy. July August 2017 Weight Management PLT Health Solutions participates in the weight-management space with multiple ingredients each having distinct mechanisms that enhance satiety control fat reserves and increase thermogenesis--allowing the development of highly differentiated consumer products that have clinical support behind them. Satiereal and Xanthigen are global top sellers in this category. New SlimVance Core Slimming Complex addresses lipogenesis and lipolysis. A 2016 16-week doubleblind placebo controlled study Key Personnel Paul Flowerman President & CEO Seth Flowerman Executive Vice President Barbara Davis PhD RD Vice President Medical & Scientific Affairs Devin Stagg Vice President Strategy & Business Development Sid Hulse Vice President Product Development Allen F. Porter Managing Director Global Business Development Steve Fink Director of Marketing Nutrition Industry Executive 57 Rousselot Inc. 1231 S. Rochester St. Ste. 250 Mukwonago WI 53149 Phone (888) 455 3556 Fax (563) 588 9072 Website 2017 Company Profiles Peptan A World Of Health Benefits P eptan is the world s leading collagen peptides brand. Rousselot s global leadership in the production and supply of collagen peptides combined with its worldwide presence and customercentric culture enables Rousselot to be a close and reliable partner to the companies that work with the company. Collagen is the body s most important building block it makes up approximately 30 percent of the proteins in our bodies. Peptan is highly appreciated by manufacturers and consumers for its proven health benefits across four important areas 1. Healthy aging 2. Joint and bone health 3. Skin beauty 4. Sports nutrition clinical research--demonstrate Peptan s ability to promote healthy living. Rousselot s will help you communicate the science too Rousselot s global research teams and local technical experts are eager to join hands with you in growing your business and communicating the science behind Peptan. The company can provide you with scientific evidence files communication support and support in educating consumers about the value of collagen peptides. 2. Quality & Safety As a trusted partner of major food and pharmaceutical manufacturers around the world Rousselot always places quality and safety first. The company s constant focus is on ensuring the complete safety of every product and process we are responsible for. Premium 100 percent natural collagen peptides safe and free from any preservatives or additives HACCP- and ISO9001-certified in-house plants Full compliance with the highest international quality standards Full traceability throughout every step of the company s production process Products are also available with halal or kosher certification focus. Rousselot s scientists use the most advanced analytical equipment for researching and developing new collagen peptide applications. Rousselot can reduce your time to market The company will help you improve and facilitate the use of Peptan products in your application co-develop new products with you and help you get them onto your market faster. Rousselot s four application centers are also equipped for mini-pilot runs producing small batches of application samples. 4. Co-innovation Rousselot believes that in today s complex markets co-innovation is the way forward. One great example of the company s efforts in this area are its Innovation Days. They offer a unique opportunity to work with Rousselot s experts on developing new innovative and marketable products with Peptan. 5. Brand Development Rousselot also offers outstanding brand development support. The company has developed successful ingredient branding strategies with several trusted customers. Peptan is a registered trademark of Rousselot. Produced and marketed by Rousselot Peptan is produced and marketed by Rousselot the world leader in gelatin and collagen peptides. Rousselot s global leadership in the production and supply of collagen peptides combined with its worldwide presence and customer-centric culture enables the company to be a close and reliable partner to the companies that work with it. Committed to Supporting You With Value-added Solutions Offering a unique combination of technology products and service Rousselot supports you in every aspect of your business. Its teams are used to working on customer-defined projects. As a Peptan customer you will also benefit from the company s operational expertise coupled with extensive knowledge of local and global markets. Rousselot is committed to delivering value-added solutions and to delivering only the best. Visit Rousselot s website at or contact the company today for more information. Rousselot looks forward to working with you. Rousselot and Peptan are both brands of Darling Ingredients. With Peptan You Will Have a Reliable Closely Connected Partner Rousselot s global leadership in collagen peptides combined with its worldwide presence and customer-centric culture enables the company to be a closely connected reliable partner to you as a manufacturer. Rousselot can help you bring your ideas to market faster. Here are some key benefits you will enjoy as you partner with Peptan. 1. Trustworthy Up-to-Date Science Peptan is recognized worldwide for its unrivalled scientific backing. The company collaborates closely with diverse research partners including leading universities and institutes like the CosDerma Institute and INRA Centre de Recherche in France and Rochester University in the U.S. Many past and on going scientific studies--from in vitro and in vivo to 58 Nutrition Industry Executive Careful material selection and sourcing Peptan is manufactured from high-quality bovine fish or porcine origin materials. At Rousselot the company takes the utmost care in selecting the best raw materials from reliable suppliers submitting them to the strictest quality control programs. Rousselot sets high sustainability standards and the company s sourcing centers predominantly on ASC-certified fisheries and grass-fed cattle. 3. Global Technical Expertise The Peptan Expertise Center focuses on new product formulations application developments and innovation in nutritional science and research while the company s global network of technical experts offers world-class technical support and advice. The company optimizes nutrition and health benefits while keeping making sure product taste and consumer appeal stay in Key Executive Aaron J. Evans Vice President of Marketing Regulatory and Business Affairs Rousselot Sonac and CTH companies NAFTA July August 2017 Sabinsa Corportation Corporate Office 20 Lake Dr. East Windsor NJ 08520 Phone (732) 777-1111 Fax (732) 777-1443 E-mail info Website 2017 Company Profiles On a Mission for Well-being S abinsa Corporation founded in 1988 is a manufacturer and supplier of herbal extracts cosmeceuticals minerals and specialty fine chemicals. Sabinsa s mission is to provide alternative and complementary natural products for human nutrition and well-being. Over the past 20 years Sabinsa has brought to market more than 100 standardized botanical extracts and privately funded several clinical studies in conjunction with prestigious institutions in support of these products. Its present operations have grown to employ 1 000 people worldwide in 10 manufacturing R&D and distribution facilities. Additionally botanical cultivation efforts undertaken by the organization now total nearly 40 000 acres to ensure sustainable supplies on its key products. Products intended for human consumption are certified kosher and halal. Emphasis on developing and bringing to market products with scientific and clinical substantiation is Sabinsa s core business philosophy and is in large part responsible for fueling the company s ongoing commercial success. implementation. At the company s Utah USA NSF GMP (good manufacturing practice) fully halal plant it has contract manufacturing services to help you develop tablets bi-layer tablets capsules as well as intermediary services such as milling blending roll compacting and granulation. Sabinsa has established marketing offices in the U.S. Australia China Europe Japan South Korea and South Africa. The company also has agents that represent its product line throughout South America and Far East Asia. Proprietary Intellectual Property Presently Sabinsa currently owns more than 150 U.S. and international patents and has 100 pending patent applications worldwide. The company is also a three-time recipient of the prestigious Thomas Alva Edison Patent Award given annually by the New Jersey R&D Council in recognition of the most revolutionary product innovations and important scientific breakthroughs originating in New Jersey. A four-time recipient of the esteemed Nutrition Business Journal Award recognized for product merit and investment in science and research. The company also has many recognized trademarked ingredients such as BioPerine Boswellin Citrin Curcumin C3 Complex DigeZyme ForsLean LactoSpore SelenoForce Selenium SeLECT and ZeaLutein. Industries Served Sabinsa s mission is to be a responsible biotechnology-based research manufacturing and marketing company supplying the finest raw materials to provide innovative solutions to the dietary supplement cosmetic specialty chemical and pharmaceutical industries. Sabinsa s specialized services include custom product development technical support and testing lab facilities assistance in clinical evaluation and protocol Science or Technical Merit Emphasis on developing and bringing to market products with scientific and clinical substantiation is Sabinsa s core business philosophy and is in large part responsible for fueling the company s ongoing commercial success. Sabinsa has obtained several IND approved clinical protocols for its products from the FDA (U.S. Food and Drug Administration). With more than 120 scientists working full time conducting ongoing research both in India and the United States Sabinsa continues to develop and patent beneficial nutrients for the world market. Application Specialties Committed and dedicated to the principles of innovation tradition and research Sabinsa supplies high quality innovative standardized herbal extracts phytonutrients probiotics enzymes spice extracts minerals specialty chemicals and fine chemicals for applications in dietary supplements functional foods pharmaceuticals and cosmetics. Every product is backed by applicationoriented scientific research. Sabinsa has developed novel approaches to retaining the biological activity of these ingredients while simultaneously addressing formulation challenges and product safety criteria. Nutrition Industry Executive 59 July August 2017 Stratum Nutrition 2213 Missouri Ave. Carthage MO 64836 Phone (888) 970-4479 Email info Website 2017 Company Profiles World-class Ingredient Solutions S tratum Nutrition is a specialty health ingredient supplier offering branded ingredients developed in collaboration with global partnerships based on consumer need and supported by science. Stratum specializes in conditionspecific categories which include structural digestive oral and immune health to offer full solutions for human companion animal and equine nutrition. The company s mission is to sustainably provide world class nutrition ingredient solutions to nutritional product formulators for pet and human health. Stratum Nutrition offers a portfolio of branded value-added ingredients that are progressive safe and reliable including NEM brand eggshell membrane for joint health ESC brand eggshell calcium for bone health as well as oral-cavity probiotics BLIS K12 and BLIS M18 for ENT and dental health. NEM brand eggshell membrane is a natural food-sourced ingredient that supports joint health. New research conducted on NEM eggshell membrane in a truly healthy population opens up new possibilities for claims language and in combination with its previously published trials builds a strong foundation for a successful joint health formula. NEM currently boasts five published clinical trials including three trials conducted by independent researchers. The published research on NEM show it works fast for discomfort and stiffness--subjects were already seeing beneficial results at seven and 10 days with only 500 mg per day. The NEM matrix contains hyaluronic acid glycosaminoglycans (GAGS) collagen and other beneficial proteins that help to nourish joint health. The collagen as well as other proteins appear to work as a unit along with the GAGS to help support a healthy inflammatory response. These nutrients help to support joint mobility and the healthy production of cartilage and connective tissue. NEM is a self-affirmed GRAS (generally recognized as safe) ingredient manufac60 Nutrition Industry Executive tured by the company s joint venture partner ESM Technologies in their NSF-certified GMP (good manufacturing practice) facilities. ESC brand calcium from eggshells is a naturally pure calcium source compliant with FDA (U.S. Food and Drug Administration) USP (U.S. Pharmacopeia) and California Proposition 65 limits for heavy metals at the full 1 000 mg dose of elemental calcium per day. ESC is highly absorbable--its matrix consists of an ultra-pure form of calcium carbonate inherent transport proteins to help facilitate calcium absorption and many trace minerals which the body needs to maintain healthy bone mineral density. BLIS K12 Streptococcus salivarius (S. salivarius) is one of the most numerous bacterial strains found in the mouth of healthy individuals. However only a small percent of people have naturally occurring S. salivarius with the health-supporting attributes of BLIS K12. The BLIS K12 strain was originally discovered as scientists tracked the oral health of a child with exceptional throat health for several years. Scientists found that a particular strain of S. salivarius (or BLIS K12) was associated with ear and throat health. It is now marketed as BLIS K12 as an advanced oral-cavity probiotic. This specific and proprietary strain of S. salivarius acts to maintain fresh breath naturally while supporting mouth and upper respiratory tract health. BLIS M18 is a friendly bacteria that can be used in conjunction with regular oral hygiene practices to establish a healthy balance of natural bacteria in the mouth to support healthy teeth and gums and overall health. BLIS M18 was developed from a specific strain of S. salivarius a common and beneficial group of oral bacteria which has been shown to help promote a healthy oral microbiota. BLIS M18 begins to work within the oral cavity which is its natural habitat. In the oral cavity BLIS M18 competes with other bacteria for space and nutrients to help establish itself as a beneficial microbial population. Because of BLIS M18 s active colonization capabilities and its effects on the microbiome around it BLIS M18 helps promote a microbial balance in the oral cavity that supports healthy teeth and gums and may contribute to overall wellness. Key Executives Micah Osborne President Chris Haynes Director of Global Sales Kevin J. Ruff PhD MBA CCRP Senior Director of Scientific & Regulatory Affairs These statements have not been evaluated by the FDA. This product is not intended to diagnose treat cure or prevent any disease. July August 2017 U.S. Pharmacopeial Convention (USP) Corporate Headquarters 12601 Twinbrook Pkwy. Rockville MD 20852 Phone (800) 227-8772 (301) 881-0666 Website 2017 Company Profiles USP Setting Standards for Dietary Supplements Food Ingredients & Pharmaceuticals Who Is USP The U.S. Pharmacopeial Convention (USP) is a scientific nonprofit standards-setting organization that advances public health through standards and related programs that help ensure the quality safety and benefit of medicines and foods. USP operates globally and its drug and food ingredient standards are used worldwide. What Does USP Do Helps Establish Quality Through a Host of Products and Services USP establishes documentary and reference standards that demonstrate and authenticate the identity strength quality and purity of dietary supplements food ingredients and medicines. Its standards are published in the following authoritative compendia The United States Pharmacopeia National Formulary (USP NF) the USP Dietary Supplements Compendium (DSC) and the Food Chemicals Codex (FCC). USP Dietary Supplements Compendium (DSC) The DSC is a comprehensive resource for use in the development and testing of dietary supplement and helping authenticate the quality of dietary supplements and their ingredients. It contains dietary supplement standards from the United States Pharmacopeia National Formulary (USP NF) and food ingredient standards from the Food Chemicals Codex (FCC) USP s compendium of internationally recognized USP establishes documentary and reference standards that demonstrate and authenticate the identity strength quality and purity of dietary supplements food ingredients and medicines. standards to verify the identity quality and purity of food ingredients. It features monograph standards test procedures and acceptance criteria admission evaluations regulatory guidance and full-color macro micro photographs diagrams chemical structures and HPTLC TLC GC pictures. organization. GMP Audit Program for Dietary Ingredients and Supplements USP s good manufacturing practices (GMP) audit program specializes in dietary supplement and ingredient manufacturing facilities and provides audit criteria that helps manufacturers meet and exceed FDA (U.S. Food and Drug Administration) cGMP requirements. USP Dietary Supplement Verification Program USP s voluntary third-party testing and auditing program helps dietary supplement manufacturers confirm the quality of their products. Supplements that meet USP s stringent criteria are awarded use of the USP Verified Mark for display on labeling packaging and promotional materials. When consumers see the USP Verified Mark on a supplement product label they understand that the product s quality purity and potency have been verified by a reputable independent USP Food Safety and Integrity Solutions USP addresses food ingredient quality safety and integrity with offerings that include the Food Chemicals Codex (with more than 1 200 methods and specifications) and hundreds of reference materials the Food Fraud Database Food Fraud Mitigation Guidance and related training and advising services that focus on mitigating the risk of economically motivated adulteration (EMA) as now required by the FDA GFSI (Global Food Safety Initiative) and other regulatory certification bodies. Nutrition Industry Executive 61 July August 2017 Vit-Best Nutrition 2802 Dow Ave. Tustin CA 92780 Phone (714) 832-9700 Email info Website 2017 Company Profiles it-Best Nutrition provides fully integrated contract manufacturing solutions for the natural products industry. The world of nutritional products is driven by explosive change. The popularity and proliferation of nutritional supplements and natural food products increased regulation and compliance reporting along with consumer demand for transparency make manufacturing an increasingly complex process for the brand owner. The choice of a manufacturing outsource partner is critical. At Vit-Best the company understands production management. Its mission is to enhance its client s brand with a quality product--delivered on time on budget. More than 60 years of contract manufacturing experience gives Vit-Best adaptability to accommodate each client s unique production requirements. The company s professional management team oversees some of the finest production facilities manufacturing processes ingredient sourcing formulation development and product enhancement capabilities. Enhancing Brands With Quality Products V and ingredient R&D formulation development and enhancement or research into the new products and ingredients Vit-Best offers its customers a full range of services to bringing the latest must up-to-date products to market. Production Capability Operating from its 180 000-squarefoot campus in Tustin CA Vit-Best employs manufacturing processes focusing on the economics of production with scalability surge-fulfillment long and short-scale runs. An important advantage for Vit-Best is the company s Mixing Blending capacity which is one of the largest in the industry. Products Powders Tablets Capsules Packaging Gusset bags Individual packets sachets Jars Canisters Bottles Quality Assurance Consumer confidence in nutritional products comes from manufacturing expertise quality assurance regulatory compliance and ingredient transparency. The Vit-Best quality assurance program complies with FSMA (Food Safety Modernization Act) and FSVP (Foreign Supplier Verification Program) the two new standards for food safety. The company s onsite laboratory enables full scale in-process testing for contaminants heavy metals and pathogens and analytical testing to ensure purity and potency. Specialty Product Categories Dietary products Food supplements Sports nutrition Contract Manufacturing Services Supply-chain management expertise Flexible production surge capacity Product development enhancement PhD-level technical guidance Custom packaging solutions Leadership Innovation Innovation comes from listening and observing. Whether through product 62 Nutrition Industry Executive The Vit-Best management team comprises individuals with decades of experience in nutritional product development manufacturing and marketing. Under their leadership Vit-Best strives to produce the finest dietary and food supplements available. Thomas Mooy CEO Mooy brings more than 27 years of contract manufacturing experience to oversees Vit-Best s global trade relations new customers and customer relationships. John Altenberg Vice President Sales More than 25 years in the natural products industry give Altenberg the experience to assist Vit-Best customers with creating the appropriate product for the market. His team of client service representatives maintains a seamless and transparent relationship with customers. Rick L. Beatty Vice President Quality As Vit-Best s vice president of quality Beatty is PCQI Certified and is responsible for building quality systems that complement the firm s manufacturing capabilities while maintaining up-to-date compliance standards. David Jiang PhD Director of Technical Services An expert in nutritional product formulation and manufacturing Jiang s responsibilities also include developing standards and protocols supervising a team of chemists and scientists developing manufacturing processes and protocols. July August 2017 ADH Health Products Inc. 215 N. Route 303 Congers NY 10920 Phone (845) 268-0027 Fax (845) 268-2988 E-mail info Website 2017 Company Profiles Innovation and Quality DH Health Products Inc. specializes in custom formulations and contract manufacturing of dietary supplements and nutritional products. The company is committed to producing the finest products available using only the best raw materials along with cutting-edge technology. For more than 30 years ADH has been a leading manufacturer of all-natural vitamins minerals and herbs probiotics and specialty nutraceuticals. The company has grown and expanded by developing an extensive product line of high quality nutritional supplements. The variety of supplements produced by ADH meets the growing demands of those who insist on taking a more proactive role in enhancing their physical health and well being. ADH manufacturers products using cGMP (current good manufacturing practice) standards and is registered with the FDA (U.S. Food and Drug Administration). ADH s facility is subject to regular quality audits by third-party organizations such as NSF International and has received its prestigious GMP certifications and participated in its certifications for sport program. ADH manufacturers all its products in a modern state-of-the-art 70 000-square-foot facility complete with an in-house quality control and microbiology labs where rigid testing is conducted during every phase of manufacturing--from raw material to finished product. Private label clients can choose from a complete line that includes all-natural kosher and organic supplements available in capsules tablets including timed release and chewable powders or liquids. ADH s staff of nutritionists chemists pharmacists and biochemists work with clients to produce supplements specifically tailored to their needs and unique interests. The company is poised to effectively serve the diverse needs of domestic and international clients. Global export expertise is a key component of ADH s success and a significant reason for its outstanding reputation. July August 2017 A Association Membership Natural Products Association (NPA) Key Executives Balu Advani President Ashwin Advani Director Go to adh for info about this advertiser Nutrition Industry Executive 63 Avanti Polar Lipids Inc. 700 Industrial Park Dr. Alabaster AL 35007 (205) 663-2494 Email info Website 2017 Company Profiles More Than Lipids vanti Polar Lipids Inc. has a long history of 50 years creating the highest purity lipids available. The company s passion for high quality and unique products is only exceeded by its excellent reputation in the marketplace. Although Avanti is known for its lipids the company is more than lipids. Avanti offers solutions for the entire product cycle--research to commercialization. Divisions Avanti ships worldwide and encompasses all eight divisions of the company including Research products highest purity lipid reagents cGMP (current good manufacturing A practice) manufacturing API and contract manufacturing Adjuvants Immunotherapy and vaccine development Analytical services Lipid analysis Lipidomics Mass spec standards antibodies and lipid toolbox Formulations Liposomes and nanoparticles Equipment Liposome production tools Custom Services Synthesis and beyond Avanti is here to help in any aspect of your research. The two driving forces behind Avanti s reputation for quality are A determination that only the best is good enough. Quality is engineered into the production process at its inception. Avanti s lipids undergo extensive oversight by the company s highly skilled QA team. They are more than 99 percent pure and that purity contributes directly to the success of our customers research and product development. It is those successes that drive what we do. Avanti takes tremendous pride in the amazing things our customers do with its lipids. Providing you with the purest products available allows the company to participate in your success. People do amazing things with Avanti s lipids--what will you do Go to apl for info about this advertiser 64 Nutrition Industry Executive July August 2017 EHP Products Inc. P.O. Box 2730 Riverview FL 33568 Phone (843) 708-1783 Fax (813) 677-7111 E-mail info Website Year Founded 1995 2017 Company Profiles H Look to the Real Diehl for the Gold Standard in CMO arry W. Diehl discovered cetyl myristoleate (cmo) in 1964 but as a chemist he did not know about marketing dietary supplements. While he received two patents on his discovery of CMO one in 1977 and another in 1996 he did not bring the product onto the national health food market himself. Instead he asked his daughter Elaine Diehl Parrish to form a company for that purpose. EHP Products was incorporated in 1995 to fulfill Diehl s dream of making his great discovery available to anyone who wanted it. EHP s first sales of cetyl myristoleate were in June 1996 so the company now has more than 20 years of experience with CMO. Today EHP Products offers a premier specialty line of CMO products. EHP is proud to be the only marketer of 40 percent CMO oil for soft gels lotion cream and liquids manufacturers and to health food stores and physicians in the form of soft gels. EHP s trademarked name for its CMO products is Myristin. Myristin soft gels contain 650 mg of cetylated fatty acids and 260 mg of molecular CMO the most by far of any CMO product available for health food store sales. Myristin soft gels can be accompanied by two companion products Myrist-Aid and Myristin Topical CMO Cream. Myrist-Aid is a glucosamine MSM formulation that also contains lecithin and lipase to help with digestion and absorption of CMO. With 5 percent CMO Myristin Topical Cream contains the most CMO of any cream on the market. The smooth formulation of Myristin Topical Cream in a liposomal base has 0.95 percent menthol. For veterinary care EHP offers a flavored chewable tablet with CMO and glucosamine MSM formulation. Other CMO products available from EHP are bulk quantities of 40 percent CMO wax 28 percent CMO in olive oil 20 percent CMO powder 10 percent CMO powder and a completely vegetable source 15 percent CMO wax. EHP also offers its 260 mg molecular CMO soft gels and 110 mg CMO powder capsules in small or bulk quantities. With its 20th anniversary in the rear view mirror EHP looks forward to growing its role as a worldwide distributor of cetyl myristoleate products. Diehl was employed by the National Institute of Arthritis Metabolic and Digestive Diseases in the Laboratory of Chemistry for 40 years. He discovered more than 500 compounds including one used by Dr. Salk in developing his polio vaccine. Diehl died after a short illness in Charlottesville VA on December 22 1999 at the age of 89. He continued to work on cetyl myristoleate and similar compounds up until the time of his death. He was a tower of strength and he left behind a legacy of hope. He is greatly missed. Key Executive Elaine Diehl Parrish President Go to ehp for info about this advertiser July August 2017 Nutrition Industry Executive 65 Generex Labs 1915 Trade Center Way Naples FL 34109 Phone (239) 592-7255 Fax (888) 434-9146 Email info Website 2017 Company Profiles Committed to Customer Success G enerex Labs specializes in the formulation and development of premium dietary supplements. Generex utilizes proven delivery systems that adhere to GMP (good manufacturing practice) manufacturing practices with a commitment to exceeding customer s expectations with the best pricing and extensive personalized service. The company s clients have the unique advantage of enhanced services offered through its multi-faceted organization. A Generex customer can also count on the company to help them beyond formula development and manufacturing. Generex offers valuable assistance in the areas of strategic marketing product positioning regulatory compliance and implementation from package design through distribution. The company remains committed to the success of each customer big or small. The Generex Solution Combine nutritional science and innovative technologies to provide a wide range of nutritional formulas for a successful dietary supplement and unique packaging options. Work with each customer individually by focusing on their individual needs and desires to accomplish the optimum results. Develop effective economical solutions using the highest quality ingredients. Develop and manage ongoing successful marketing campaigns that strengthen product awareness. Products and Services Generex provides custom formulation and quality manufacturing for your existing formulas and welcomes the opportunity to provide its experience and expertise to your business. The company offers prod- ucts sold fully packaged or powders tablets and capsules sold in bulk at a competitive price. Generex provides a wide range of natural products and delivery systems to meet every need Custom formulations Turn-key packaging Capsules Powders Soft gels Chewables Tablets Bottled Blister packaging Packets Key Executives Robert Riess CEO Megan Galler Vice President of Sales and Marketing Go to generexlabs for info about this advertiser 66 Nutrition Industry Executive July August 2017 MORRE-TEC Industries Inc. 1 Gary Rd. Union NJ 07083 Phone (908) 688-9009 Fax (908) 688-9005 Email sales Website 2017 Company Profiles Celebrating 30 Years M ORRE-TEC Industries Inc. is celebrating 30 years of successful operations with founder Leonard Glass at the helm. A cGMP (current good manufacturing practice) operating company with an FDA (U.S. Food and Drug Administration)-registered and inspected facility MORRE-TEC is an ISO 9001-2008 certified manufacturer and distributor of unique products for the personal care food functional and nutritional pharmaceutical and biotech industries. MORRE-TEC is comprised of several market facing divisions MORRE-TEC s Functional & Nutritional Ingredient Group provides fortification ingredients for foods beverages and nutraceuticals. Potassium calcium magnesium mineral salts and value added phosphates Bioflavonoids carotenoids and phytosterols Water soluble vitamins A D2 D3 K1 & K2 Custom produced D vitamins in edible oils Natural colors Standardized botanical extracts and oleoresins Omega-3 and related nutrient oils MORRE-TEC s Personal Care division provides natural materials for cosmetics and personal care products Jojoba castor and specialty oils and butters Liquid extracts and infusions Essential oils Specialty surfactants Actives and benefit agents MORRE-TEC s Specialty Chemicals & Bromine Compounds Group provides specialties for industrial and pharmaceutical applications. Inhibitors Intermediates Peptide reagents Process chemicals Bromine compounds Micro-Tec LLC another division of MORRETEC provides contract manufacturing and packaging services. Micronizing patented Vortex technology Blending grinding and custom milling FDA-registered and inspected facility cGMP compliant Bulk solids repackaging drums bags and boxes Key Personnel Leonard Glass President and CEO Michael Glass Director of Sales and Marketing for Minerals Mike Travers Vice President Sales and Marketing Go to morretec for info about this advertiser July August 2017 Nutrition Industry Executive 67 Nutraceutix 9609 153rd Ave. N.E. Redmond WA 98052 Phone (800) 548-3222 (425) 883-9518 Fax (425) 869-1020 Email info Website 2017 Company Profiles Nutraceutix Making Probiotics and Nutraceuticals Better ith an unmatched collection of specialized process and technology patents combined with more than 25 years of experience in the industry Nutraceutix contract W manufactures the industry s finest probiotics in a variety of forms--from bulk powder to capsules and advanced tablets in bulk or fully finished bottles. The company also formulates and manufactures superior con- trolled-release nutraceuticals that offer distinct advantages to brand retailer and consumer. Bulk Probiotic Powders Nutraceutix has grown natural probiotic strains for well over two decades. It controls the entire process from growing the organisms through the production of the final delivery forms ensuring organism purity and viability at every step. All Nutraceutix strains are naturally occurring and selected as appropriate and effective for human use. They are not genetically modified and have a long history of use in dietary supplements and food applications where they are generally recognized as safe (GRAS). Patented LiveBac Processing for Extended Shelf Life Tablets and Caplets Many probiotics found on store shelves fail to meet label claim and many of those have no viability at all by the time they are consumed. Over a decade of extensive research development and testing of probiotic delivery forms has led to a number of exclusive patented processes that allow Nutraceutix to craft products with outstanding shelf-life performance even at room temperature. Patented BIO-tract Probiotic Delivery System Delivers the Goods It s a fact. Unprotected the vast majority of live probiotics entering the stomach won t survive to reach optimal sites in the gastrointestinal tract. To overcome this obstacle Nutraceutix has researched developed and patented the BIO-tract delivery technology that protects the majority of a supplement s probiotics from gastric acid while providing optimal release of live organisms throughout the digestive tract. Registered GMP Contract Manufacturing All LiveBac and BIO-tract products are produced in Nutraceutix s NSF-registered GMP (good manufacturing practice) contract manufacturing facilities. July August 2017 Go to nutraceutix for info about this advertiser 68 Nutrition Industry Executive Nutraceuticals New functional roles for fiber help expand the market for health benefits and product development. By Nicholas Saraceno enerally speaking it is well known that fiber consumption is crucial to one s healthy diet. It can be broken down into two types--soluble and insoluble--both of which are necessary as a result of their various functions. On one hand soluble fiber dissolves in water as the name suggests and can be found in foods such as oats beans and fruits insoluble fiber does not dissolve in water but is a component of wheat vegetables and brown rice among others ( According to the National Academy of Sciences the average female American adult 50 or younger should be eating 25 grams of fiber daily (drops to 21 grams over age 50) while men should be at around the 38-gram mark (drops to 30 over age 50). Keeping this in mind many individuals do not actually reach the recommended amount creating a fiber gap. Whilst the health benefits of fiber have been promoted for many years proactive interest in ensuring adequate G intake amongst consumers appears to have waned and the fiber gap persists said Elaine Vaughan who leads scientific and regulatory affairs at Sensus (the Netherlands) in a white paper. This could be due to a number of reasons such as conflicting scientific evidence confusion about different types of fiber misconceptions about reduced taste of high fiber foods or focus on other health aspects of food. Although there have been obstacles both ingredient suppliers and manufacturers are aware of these facts and are featuring these fiber ingredients in finished products which contain health benefits and are supported by promising research. fibers and high fiber ingredients that product developers can choose from said Alison Raban certified food scientist with BI Nutraceuticals (BI) in California. When considering food and beverage trends the mainstream trend of clean label has provided growth to whole food ingredients rich in fiber. One such type of fiber ingredient that has experienced an increase in demand is concentrated forms of fruits and vegetables that still contain their intrinsic fiber like powders and purees. Similar to whole grains consumers find these sources of added fiber support their desire to increase the nutritional content of their foods with familiar and enjoyable ingredients. Another Popular Ingredients Fiber is continuing to garner attention and a portion of its popularity can be credited to the clean label movement which involves more transparency when it comes to food labels. There are a lot of different sources of BI s Psyberloid Nutrition Industry Executive 69 July August 2017 Nutraceuticals example of a whole food fiber is psyllium its natural blend of insoluble and soluble fibers help boost the dietary fiber of finished products while satisfying consumer desire for whole food nutrition. In fact BI developed its own form of psyllium fiber Psyberloid which has both soluble and insoluble fiber according to Raban. Scott Smith vice president of Taiyo International in Minnesota said he believes that consumers are growing tired of fibers with rapid fermentation that can result in bloating cramping and excess gas. As a result he recommended Sunfiber as a solution. Formulators appreciate that Sunfiber is tasteless colorless and odorless Smith mentioned. It blends invisibly without changing the texture of the food or beverage. Additionally our finished product can easily stand out amongst the many bulking fibers that simply address constipation. Having a truly regulating prebiotic fiber with less of the uncomfortable side effects is one way that our customers are positioning their products against the competition. fiber--including reduction of sugar calories or fat reduced glycemic index sustained energy release increased satiety improved structure in reduced sugar products and improved taste and texture options. As such it is the fibers that offer superior functionality that are continuing to enjoy success in the market. Bond also alluded to DuPont s Litesse polydextrose family of soluble dietary fibers which can be used to facilitate all of the aforementioned health and nutrition benefits (sugar calorie reduction prebiotic fiber fortification) as well as functional and sensory benefits (taste mouthfeel bulking). He added that they could also be utilized as ingredients in various forms such as in baking bars dietary supplements beverages and more. tion fiber will also continue to gain popularity due to its potential for growth. Fiber ingredients said Raban have been on the radar of developers and formulators for some time now not only for their nutritional benefits but also their product development benefits. They are always looking for optimal sources of fiber when developing new foods beverages and supplements so market growth is projected to continue. However as an increasing number of consumers seek out clean label products and prefer whole food sources of nutrients there is a shift in where developers and formulators look for new fiber ingredients. Presently we are seeing the shift towards fiber-rich fruit and vegetable powders pulses and seeds. Challenges & Research State of the Market As previously mentioned by Bond there may be misperceptions as to the true definition of fiber--Smith was in agreement. There is a lot of confusion and uncertainty related to the updated nutrition guidelines and fiber definition noted Smith. While there are those in our industry that are claiming this new direction to be burdensome and unnecessary we believe that fibers should deliver actual clinically substantiated health benefits ... The industry is also looking beyond cost to what s best for their brands and for consumers without having to deal with the negatives associated with a number of alternative fibers such as excess gas bloating cramping and loose stools. However the market does present a promising outlook especially in the field of prebiotics. We see a growing interest in the use of clinically substantiated fibers to address actual regularity (not just constipation) IBS cholesterol satiety weight control Smith continued. We are especially excited to finally see the recognition of the importance of proper prebiotics as well as a better understanding of the microbiome and the mind-gut connection. We believe that the next few years are going to be very exciting for true prebiotic fibers that have been proven to offer beneficial physiological effects. Despite issues surrounding its definiOn a more general note fiber creates challenges from both a production and consumer perspective--this is due to various factors that can affect both the manufacturing process and customer. There are technical hurdles faced by all fibers including solubility stability (process and end product shelf life) viscosity impact taste and texture and in these cases it is therefore the more functional fibers that are being favored by manufacturers today said Bond. Certain fibers can also have a negative impact on intestinal comfort (causing gas stomach gripes and in the worst case transient diarrhea) and as such it is those fibers that are better tolerated than others in the gut that are generally more widely used. According to Raban there is still plenty of new knowledge left to be discovered especially when it comes to both the processing and consumer sides of the equation. New research is always being done on new forms of fiber as well as ones already in the marketplace generally with two different points of view she said. One point of view deals with the processing side of fiber ingredients which involves increasing yields and maximizing sustainability at every point of the supply chain. The other point of view deals with the nutritional side of fiber ingredients. The human body is a complex system and there is still so much we as a society do not fully understand related to the human diet including fiber especially since there are varying sources of fiber. It seems as though there is always a need for more research from academia as well as industry. NIE July August 2017 Uncertainty From FDA From one perspective the concept of fiber innovation somewhat differs due to the role of the U.S. Food and Drug Administration (FDA). On January 6 2017 after an original November 22 2016 statement FDA announced on its website that it would provide extra time to comment on documents surrounding whether certain fibers should be added to the definition of dietary fiber published as part of the Nutrition Facts label final rule. The public had until February 13 2017 to do so. It is clear that an unintended and undesirable side effect of the U.S. FDA s recent review and consultation on its fiber definition and fiber labeling requirements is that innovation in the fiber fortification area has somewhat stalled in the U.S. purely as a result of the uncertainty that this has caused noted Michael Bond global product line leader of fibres with DuPont Nutrition and Health (England). However this has also encouraged manufacturers to consider the more functional aspects of fiber fortification and what nutritional claims can be facilitated through the addition of 70 Nutrition Industry Executive BuildingBetterBrands The Synergy Branding of Successful By Darrin C. Duber-Smith randing. It s easy to understand and it sounds like such an easy thing for a marketer to do. So much has been written on the subject that one might ask whether or not there is anything new for marketers to learn. But not all of us are marketers and so an overview of what it means to brand is certainly appropriate. And quite frankly the Brand Evolution Model (BEM) which represents the foundation for this article is a fairly unique never-beforepublished construct that aggregates much of what we all need to know about branding. B All About the Brand Simply put branding is the act of using various elements to differentiate one group of products from all of the others. In short branding is not just a July August 2017 good idea it is a legal requirement at least as far as packaging is concerned. The concept grew out of the cattle industry in the Old West as branding one ranch s cows from another s was an absolute necessity especially during the open range period before fences were erected to prevent such mixing from occurring. The only way to distinguish your cows from those belonging to other ranchers was by looking at the ranch logo a visual representation of a particular ranch s product offering. These days marketers have much more at their disposal than a simple design consisting of intersecting and or parallel lines. The brand name professionally designed logo colors fonts spokespeople packaging communications the story behind the brand the employees and the products themselves are all components of branding strategy. The marketer s task is to unify all of these elements to comprise a consistent brand look and this look should be based on a specific strategy. In the nutrition industry for example a marketer might want to decide whether to have a fun natural look or perhaps opt for a more serious and clinical orientation. In this hyper-competitive global environment brand differentiation is becoming an increasingly more difficult task but marketers must nonetheless strive to distinguish themselves in a positive way. And so at the very least the Brand Evolution Model consisting of three distinct stages provides a framework for optimizing brand strategy. Stage One Brand Development The brand strategy should really stem Nutrition Industry Executive 71 BuildingBetterBrands from the company s mission statement which ideally should tell us much about the organization s purpose and its scope and as such provides a foundation for a company s brand strategy as well as what is known as the marketing mix --product price place (distribution) and promotional strategies. Ideally an organization s initial marketing mix should be developed at the same time as the brand strategy. Brand development begins with establishing a distinct brand identity for the types of products that marketers wish to promote. Perhaps it is best to think of identity in personified terms. People have distinctive personalities and so too should the brands that target them and so marketers must first understand the nature of their market before establishing the brand personality. Simply being natural or effective isn t really enough in this hypercompetitive era of branding. Establishing a number of brand attributes with a focus on one or two key benefits in an effort to position the brand in the mind of the consumer. Quality value performance ease-ofuse efficacy and convenience are just a few of the many options available to the savvy marketer. Of course the more differentiation a marketer can achieve from competitive offerings and substitute products when engaging in brand positioning--the better. Establishing brand awareness and attitudes require an elevated level of marketing spending and changing attitudes can be rather difficult time consuming and often very frustrating. But it is nonetheless a very necessary thing to do. Once the proper level of awareness has been achieved and consumers have formed the desired attitudes about the brand marketers must continually reinforce the message through various elements of promotion including advertising public relations personal selling sales promotion direct marketing and other methods. (both opportunities and threats) as well as continuous investment in promotion. An average marketing budget is about 10 percent of expected revenue depending on the product category and the stage of the product s life cycle. Products in the Introduction or High Growth stages of the Life Cycle usually require more investment than those in the Maturity or Decline stages when revenue growth slows and eventually declines. A marketer s job is never finished and branding is not for the faint of heart. Stage Three Brand Optimization Even when a brand has a tremendous amount of equity like Nike Apple and Coca-Cola marketers must continue to grow and leverage the brand by offering new complementary products as brand extensions. As mentioned earlier all products have a life cycle. As older goods and services enter the Decline phase and are eventually deleted marketers endeavor to migrate consumers to newer products. But great care must be taken during brand leveraging to avoid any dilution of the brand by offering products that simply don t fit. Eggo maker of waffles and pancakes finally introduced a syrup after decades of ceding the category to Log Cabin and Aunt Jemima among others. That brand extension made plenty of sense. Colgate on the other hand introduced a line of frozen dinners back in the day. That extension made sense only in the way that both products involve using your teeth and as such can be considered a brand dilution. Proper brand leveraging is a key component of the BEM. When factors such as the competition the economic environment social trends or the legal and regulatory environment change dramatically it may be necessary to find a new position in the market. Brand re-positioning may involve changing certain brand attributes focusing on different existing brand attributes or changing the target market among many other major strategy considerations. If a major competitor enters the market at a lower price a marketer might want to shift focus from value to quality this is a very simplistic example but it should serve to illustrate the point. Thankfully re-positioning is a fairly extreme measure and might not be July August 2017 Stage Two Brand Management Once an appropriate identity for the products has been developed the marketer moves to the Brand Management phase of the BEM. Why is this a distinct stage Identity is what a marketer thinks of the product but brand image involves the perception of the consumer which of course is partially shaped by the marketer. Image should match the intended identity and marketers spend countless hours as well as a great deal of treasure conducting focus groups and fielding surveys to assess and minimize any gaps between identity and image. It s fairly simple really. Marketers should always set and expect to meet certain objectives such as the level of brand awareness among certain segments of the population as well as the intended brand attitudes that marketers expect consumers to develop over time. 72 Nutrition Industry Executive Marketers should always set and expect to meet certain objectives such as the level of brand awareness among certain segments of the population as well as the intended brand attitudes that marketers expect consumers to develop over time. The primary goal in this stage is to obtain brand loyalty among a largeenough base of consumers who are then relatively easy to manage and tend to spread positive word-ofmouth especially if they are opinion leaders. From this loyalty a marketer builds and maintains brand equity both in the real financial sense as well as the psychological one. Elevated levels of brand equity within the natural products industry have led to hundreds of billions of dollars in acquisitions over the years. Burt s Bees Tom s of Maine and most recently Whole Foods Market are high profile examples of this. Indeed maintaining a robust market presence in the face of changing conditions requires continuous monitoring of the external business environment necessary for many products. But whether or not a marketer decides to re-position a brand changes to the brand are a necessary part of its evolution what is called brand maintenance in the BEM. Logos and packaging can be tweaked a relatively minor adjustment that casual users of the brand might not even notice. Consider how many times Starbucks has tweaked its logo over the years having evolved from a naked mermaid to a logo that doesn t even have the word Starbucks in it. The signature green color however has remained unchanged over the decades. Collegiate and professional sports teams also routinely tweak their respective brands every so often. Such a move helps the brand stay contemporary and spikes merchandise sales. The removal of the brand name from the logo in the Starbucks example is a bit too drastic to be considered a tweak and so another term that has been used over the years one that involves more major alterations is a facelift. It makes sense when you think about it. And what if the marketer wants to completely reinvent the brand It s a drastic measure but a complete brand makeover can be necessary if there has been an inadequate level of equity built up over time and the marketers wants to essentially start from scratch. Such a move might even involve a name change. The Evolving Brand Branding is really a very holistic concept and as such successful branding depends on the synergy of many variables working together to create an appeal that is both consistent and appropriate for the intended audience. Understanding the various elements involved at each stage helps marketers introduce the right products at the right prices for the right consumers. And in the world of consumer goods what could be more important than that NIE Darrin C. DuberSmith MS MBA is a senior lecturer at the Metropolitan State University of Denver s College of Business (since 2003) and has more than 30 years of specialized expertise in the marketing and management profession including decades of work with natural organic and green sustainable goods and services. He has published more than 90 marketing-related articles and book chapters in various publications and has presented at more than 50 executive-level events. A frequent media contributor as well as recipient of The Wall Street Journal s (WSJ) InEducation Distinguished Professor Award in 2009 and WSJ s Top 125 Professor Award in 2014 Duber-Smith is author of Cengage Learning s KnowNow Marketing blog at http gecresource2 info b marketing. He can be reached at ddubersm Join VRM Media s FAMILY OF PUBLICATIONS Our 2017 Media Planner Is Available At 2017-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP July August 2017 Nutrition Industry Executive 73 Equipment&Packaging In-Sight Laser Profiler for Highly Accurate Part Dimension Verification Cognex Corporation (Massachusetts) introduced the In-Sight Laser Profiler a measurement system that verifies part dimensions. Cognex vision tools accurate object detection and the EasyBuilder interface make the new profiler an intuitive and highly reliable tool for obtaining height gap position and angle measurements and detecting defects on the factory floor according to the company. Part profile verifications are used across a wide range of industries including automotive electronics consumer products and food and beverage to ensure parts are manufactured within specified tolerances. Slight dimensional variations can adversely affect product quality consumer safety and brand integrity. The In-Sight Laser Profiler identifies these issues before they reach customers. By allowing users to set up inspection applications in a few easy steps this new measurement system eliminates the complexity required by other laser profiling solutions. Additionally the In-Sight Laser Profiler also makes it easier to monitor production line activity from anywhere on the factory floor using a web-enabled laptop tablet or smartphone. For more information visit Conventions&Meetings Vitafoods Asia T he seventh annual Vitafoods Asia an event dedicated to the nutraceutical functional food and beverages and dietary supplement industries will take place in Singapore for the first time from September 5-6 in the Sands Expo and Convention Centre at Marina Bay Sands. This year the conference program differs from its usual format as it will instead be divided into two segments high-level Master classes and a Digestive Health & Microbiome Summit. This new approach was developed to meet and exceed the needs and business objectives of industry visitors. For more information visit Legalities (Continued from page 8) plan that incorporates specific identification of those products that are organic certified so that a customer who sees the USDA seal or the word organic cannot mistake non-organic products for those that are organic. In another case this time in a California federal court and involving a hair care manufacturer a company sued its competitor (Moroccanoil Inc. v. Vogue Int. l No. 10-cv-10048) alleging in part that the competitor used a trademark ORGANIX to sell hair care products that contained fewer than 70 percent organic ingredients. And thus that its trademark falsely or mistakenly lead customers to believe all products under the mark were organic. That case settled in late 2012 after two years of litigation. Shortly after that case settled the same defendant was named 74 Nutrition Industry Executive as a defendant in a class action (Golloher v. Todd Christopher Int.l Inc. d b a Vogue Int l No. 12-cv-06002) for largely the same reason. There consumers faulted the company for selling its products under the trademark ORGANIX and further for marketing the products as organic and alleged that such use represented false and misleading advertising. That matter settled as well in 2014 after another two years of litigation. Notably a review of records at the U.S. Patent & Trademark Office showed that Florida-based Todd Christopher International Inc. now uses the mark OGX for its products and the mark ORGANIX that it previously owned and used has been canceled. Also notable is that the company s ability to obtain federal registration for its trademark did not insulate it from liability under false advertising and unfair competition theories. Knowledge should be a critical component of any marketing plan that involves the use of the word organic whether in advertising materials or in the brand name itself. The above resources are a starting point for any dietary supplement company that wants to minimize its legal risks in the organic space. NIE Nancy A. Del Pizzo is a partner at Rivkin Radler LLP. Her practices focus on intellectual property. She is a seasoned litigator and provides transactional counseling on trademarks and copyright including registration applications and prosecution where applicable. She has litigated false advertising claims in various industries including on behalf of dietary supplement companies. July August 2017 Advertiser Index ADH Health Products Inc. Agropur Ingredients Alkemist Labs Applied Food Sciences Inc. Avanti Polar Lipids Bergstrom Nutrition DPL-US EHP Products Inc. Generex Labs Jiaherb Inc. Mack Flavor Ingredients Inc. MORRE-Tec Industries Inc. Natreon Inc. Now Foods PL Nutragenesis Icon Group Nutra Solutions USA Nutrition 21 LLC Olcott Plastics PLT Health Solutions Probi USA Inc. d b a Nutraceutix Rousselot Inc. Sabinsa Corporation Soma Labs Inc. Stratum Nutrition (Novus Nutrition Brands LLC) United States Pharmaceopea Vit-Best Nutrition Inc. C4 17 (301) 230-6361 (714) 832-9700 usp vit-best 63 9 7 43 64 33 13 65 66 5 18 67 31 1 C3 15 35 11 3 68 39 C2 42 37 (845) 268-0027 (800) 359-2345 (714) 754-4372 (855) 885-2399 (800) 227-0651 (360) 693-1883 (631) 851-8810 (888) EHP-0100 (239) 592-7255 (888) 542-4372 (951) 683-6245 (908) 688-9009 (732) 296-1080 (800) 999-8069 (802) 257-5345 (631) 392-1900 (914) 701-4500 (630) 584-0555 (973) 984-0900 (425) 883-9518 (888) 455-3556 (732) 777-1111 (732) 271-3444 (888) 403-5039 adh agropur alkemistlabs afs apl bergstrom lohmann ehp generexlabs jiaherb mackflavor morretec natreon nowpl nutragenesis nutrasolutionsusa nutrition21 olcott plt nutraceutix rousselot sabinsa somalabs stratum Industry Events September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD September 25-29 SupplySide West Mandalay Bay Las Vegas NV November 30-December 3 SOHO Expo Gaylord Palms Hotel and Convention Center Kissimmee FL ClassifiedAd WANTED SALES PURCHASING CUSTOMER SERVICE POSITION I have many years experience in selling and purchasing generic drugs and nutritional products. Positions held President Vice-President Sales Manager Purchasing Manager Quality Assurance Manager. Currently and for the last several years I have been the sales manager selling air time and writing creative ads for a local radio station. I m looking for a full-time positon in the Northern New Jersey area. Salary is negotiable. Ron Schiavello P (201) 410-4999 Email ronvello July August 2017 Nutrition Industry Executive 75 SupplieroftheMonth Fruit d Or Inc. Stephen Lukawski Director of Sales 306 Route 265 Villeroy QC Canada G0S 3K0 Phone (888) 472-2275 Website Providing quality control from field to consumer Fruit d Or Nutraceuticals a division of Fruit d Or supplies rich high-potency and Product organic all-natural cranberry fruit powders cranberry seed oil and organic wild blueberry ingredients for the health and nutrition indusDevelopment tries. The company s mission is to produce and promote high-quality fruit ingredients for food beverages and nutraceuticals while reducing environmental impact. Through an environmentally friendly approach Fruit d Or meets and surpasses the standards of environmental and sustainable development. Stephen Lukawski Fruit d Or s director of sales and product development has been in the nutraceutical business since 1997 and has more than 20 years of experience educating and marketing the health benefits of fruits and berries (especially cranberries and wild blueberries). Lukawski s focus is on identifying science-based ingredients and bringing them to the nutraceutical market. At Fruit d Or Lukawski is involved in brand development and management of branded ingredients such as science-based Cran Naturelle and Cran d Or. He is also involved in new product development partnering with other nutraceutical companies who offer ingredients that are backed by research and are supported by science. NIE Fruit d Or recently released the first-ever organic cranberry juice powder. What was the company s motivation for developing the product Lukawski There are many reasons why we developed the cranberry juice powder. We wanted to be the first to introduce direct farm-to-table pure fresh clean organic cranberry juice powder to the nutraceutical industry. We also wanted to be the first to showcase to the rest of the world that we can produce an organic cranberry juice powder that is solvent free meaning no maltodextrin or Mgoh--just cranberry. It s all about clean labeling. Too many cranberry supplements contain maltodextrin and other carriers that do not deliver standardization of biomarkers or science. Our cranberry juice is clinically tested for UTI approved by Health Canada for sale as a natural alternative to support healthy urinary tract. We have also combined well with acacia gum which is used as a processing aid and fiber. Acacia gum helps deliver and protect the PACs through the stomach and prevents the stomach acids from degrading the bioactives. We call this PAC-Guard. PAC-Guard helps transport and delivers the PACs through the stomach to the site of action of lower intestine. Imagine cranberry juice powder with no carrier chemicals no added sugars and that is low in calories--just pure 76 Nutrition Industry Executive cranberry juice without glow agents. It can be taken as a supplement or used in a beverage. It s also ideal in a delivery system of sachet stick packs or effervescent. Science technology and the goodness of Mother Nature has come together to bring standardization and efficacy to the nutraceutical industry. Our cranberry juice powder is now changing the world with sustainability traceability and accountability in hopes to earn the trust and confidence of consumers. NIE Please explain your current consumer education campaign. Lukawski Our campaign is to educate both nutraceutical companies and consumers that cranberry is a super berry a super food and a lifestyle choice in living a longer and healthier life. We are promoting the health benefits of the whole berry. This includes the whole fruit powder the juice of the cranberry the seed and the skins. There is great value for the consumer as the cranberry contains oil from the seed for skin care the seed powder offers 20 percent protein and over 50 percent fiber. The whole fruit cranberry contains powerful polyphones such as PACs and the juice powder is perfect as a beverage or supplement. Both manufacturers and consumers need to be educated that cranberry goes beyond UTI (urinary tract infection) and that it is not just for women-- cranberry should be taken every day by everyone no matter what age. We also need to educate both consumers and manufacturers that not all cranberries are the same quality and not all supplements are the same. Consumers need to be berry aware-- low prices do not mean high quality. Consumers need to be educated that there are many different cranberry products--there are juice extracts fruit extracts and whole fruit powders. Then there is cranberry that is being sold with no efficacy standardization of biomarkers. We call this pig feed. This is the cranberry we feed to the animal market. Our campaign is to prevent adulteration and debunk the junk of inferior cranberry products by empowering the consumer with ongoing education. At Fruit d Or being the only vertically integrated farm-to-finish cranberry company in the nutraceutical industry we take great pride in not only trying to offer the best quality cranberry but to also educate and protect the health and safety of consumers. Our customers are like family to us and together we stand stronger to help consumers select quality products that make a difference in their health and well being. Extra Extra Visit to read the rest of the interview. July August 2017 Go to nutragenesis for info about this advertiser Go to usp for info about this advertiser