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Description: In This Issue: Innovating Children's Health, Longevity & Aging, Immune Support, and Respiratory Health

Don t miss a single issue of VR in 2017...go online to renew your free subscription today September17 V EX ISIT BO P U OT O S H EA AT 3 ST 44 2 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS SEPTEMBER17 VOLUME 24 NUMBER 9 22 26 32 54 Features 22 Innovating Children s Health From tasty gummies to stealth health products providing quality supplements for children can pose a challenge. Here s how manufacturers and retailers are catering to kids as well as their parents. Gluten-free and Allergyfriendly Bonus Fall Edition 40 44 48 50 Special Report Product Focus ACG Update New Products 26 Aging Gracefully and Vibrantly Growing older can be a great experience when your customers create a healthful regimen based on supplements that may counteract or stave the internal aging processes. 32 Boosting Wellness With Natural Immune Support To provide preventative measures to help maintain the immune system the immune health supplement market is expected to witness an outstanding growth between now and 2021. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Copyright 2017. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 24 Number 9 September 2017. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. Columns 4 54 58 Off the Cuff Supplement Science Product Spotlight 60 62 Health & Nutrition Natural Medicine Departments 6 8 14 20 66 Hot Sellers 70 Industry News 74 Association News 75 Research Update 75 Expo East Booth Preview 76 New Products Off the Press Advertiser Index Industry Events Back Talk 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to xlear for info about this advertiser OFFTHECUFF Poison Control new study found calls to poison control centers in the U.S. due to exposures to dietary supplements rose by nearly 50 percent between 2005 and 2012 and that a majority of those calls involved children being exposed to supplements. The report published in July in the Journal of Medical Toxicology called for an increase in regulation by the U.S. Food and Drug Administration (FDA) for certain supplements that were associated with high amounts of toxicity. The report of the study also caused an uptick of news articles about supplements that were not flattering. And so industry associations responded including the Natural Products Association (NPA). According to the NPA the study An Increase in Dietary Supplement Exposures Reported to US Poison Control Centers significantly exaggerates the safety risk of dietary supplements and ignores their superior safety record when compared to other FDA regulated products. Adverse events from supplements are extremely low given their widespread usage and most of these are the result of three factors accidents people not consulting with their doctor or misuse of a product combined with other health factors. Supplements are safe which is why millions of Americans use them every day said Dan Fabricant PhD NPA president and CEO. The laws that regulate supplements require official reporting of adverse events so that the regulators the health care community and others can review the data and make informed public policy decisions. The group added that homeopathic agents which were included in the study are not dietary supplements and are regulated differently. The FDA said they are regulated as unapproved drugs. Specifically NPA pointed out Poison Center (PC) data does not automatically imply causality between ingestion of the ingredient in the product and appear- A ance of symptom and clinical signs. According to the FDA s own CAERS database which collects mandatory serious adverse events for dietary supplements CAERS cases are not automatically considered causal. A temporal relationship between the product and event has to be established which it wasn t for any of the PC data. Regarding children-resistant packaging currently dietary supplements containing 250 mg or more of elemental iron in a concentration of 0.025 percent or more on a weight-to-volume basis for liquids and 0.05 percent on a weight-to-weight basis for nonliquids--must have child-resistant packaging due to the potential for child poisoning in those less than 6 years of age. It s unclear how children under 6 gained access to products with child resistant packaging. While it s always concerning anytime a child appears ill if packages aren t properly stored in their appropriate containers that is the responsibility of the user of the product not the manufacturer. According to the FDA s website ( food dietarysupplements reportadverseevent ) the Safety and Reporting Portal is a convenient secure and efficient method for letting FDA know when industry or consumers finds a problem with a dietary supplement. Adverse Event Reporting is significantly higher for other FDA regulated products than it is for dietary supplements and natural products. The Council for Responsible Nutrition (CRN) also released a statement. More than 170 million Americans take dietary supplements each year and the responsible industry is invested in bringing safe and quality products to meet this demand. And while defense of supplements is warranted pragmatic advice may be the most wise. I suggest that retailers heed CRN s advice when talking to customers. The Council recommends that consumers store dietary supplement products in safe places out of a child s reach. They also recommend that consumers talk with their doctor or pediatrician about their family s supplement use. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel Gluten-free ShariB Section Editor Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Gene Bruno MS MHS Maryanne ChristianoMistretta Michael Murray MD Cheryl Myers Tricia Ryan Lisa Schofield Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to scandinavian for info about this advertiser HOTSELLERS Hot Sellers is a monthly what s hot at retail snapshot of six categories of products sold in health food stores across the U.S. by region provided by a Retailer Advisory Board of participating stores. For collagen and cartilage formation this product [AminoSculpt Collagen] does really well for us. --Jeff Stallop co-owner Healthfair Natural and Organic Food Market NORTHEAST SOUTHEAST HEALTHFAIR NATURAL AND ORGANIC FOOD MARKET Little Silver NJ VITAMIN MINERAL SUPPLEMENT Stallop Formulas PureWay-C (500 mg) by JTS Enterprises SPECIALTY SUPPLEMENT Allerfin by Quality of Life HERBS BOTANICALS Curamin Extra Strength by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Apple Cider Vinegar by Bragg PERSONAL CARE Essential Oil (Peppermint) by Wyndmere Naturals HOT PRODUCT OF THE MONTH AminoSculpt Collagen Products by HealthDirect ABBY S HEALTH AND NUTRITION Tampa FL VITAMIN MINERAL SUPPLEMENT Ultra B-Healthy by Ultra Laboratories SPECIALTY SUPPLEMENT Restore by Biomic Sciences LLC HERBS BOTANICALS CuraMed by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Matcha Green Tea by Sunfood Superfoods PERSONAL CARE African Black Soap Bar Soap by Nubian Heritage HOT PRODUCT OF THE MONTH Collagen Peptides by Vital Proteins MIDWEST CENTRAL FRESH THYME FARMERS MARKET Minnesota Iowa Nebraska VITAMIN MINERAL SUPPLEMENT mykind Organics Women s 40 Multi Gummies by Garden of Life SPECIALTY SUPPLEMENT Alpha Brain by Onnit HERBS BOTANICALS Turmeric Supreme (Extra Strength) by Gaia Herbs FUNCTIONAL FOOD BEVERAGE Vanilla Bone Broth Protein by Ancient Nutrition PERSONAL CARE Lemongrass Charcoal Bar Soap by Fresh Thyme HOT PRODUCT OF THE MONTH CBD Oil Capsules by PLUS CBD CV Sciences ADELE S NATURALLY Evansville IN VITAMIN MINERAL SUPPLEMENT mykind Organics Entire Line by Garden of Life SPECIALTY SUPPLEMENT CBD Oil by PLUS CBD CV Sciences HERBS BOTANICALS CuraMed by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE RAW Protein & Greens by Garden of Life PERSONAL CARE Bar Soap by Australian Natural Soap HOT PRODUCT OF THE MONTH Himalayan Salt Lamps by Himalayan Salt Cart NORTHWEST WEST BONANZA HEALTH FOODS Billings MT VITAMIN MINERAL SUPPLEMENT Twice Daily Multi Energy (Iron Free) by Solaray SPECIALTY SUPPLEMENT Whole-Body Turmeric Extra by Irwin Naturals HERBS BOTANICALS Curica Turmeric Drops by Nature s Way FUNCTIONAL FOOD BEVERAGE Probiotic Drinks by Obi Probiotic Soda PERSONAL CARE Ultimate Healing Cream by Tropiceel (Evergreen Nutrition) HOT PRODUCT OF THE MONTH Calmful Sleep by Natural Vitality STAY HEALTHY OF LAS VEGAS INC. Las Vegas NV VITAMIN MINERAL SUPPLEMENT Raw Probiotics Ultimate Care by Garden of Life SPECIALTY SUPPLEMENT Masculini-T by LifeSeasons HERBS BOTANICALS Wild Bitter Melon Extract by Jarrow Formulas FUNCTIONAL FOOD BEVERAGE Black Seed Oil by Heritage Store PERSONAL CARE ASAP365 Silver Gel by Silver Biotics (American Biotech Labs) HOT PRODUCT OF THE MONTH Organic Bone Broth Protein by Ancient Nutrition Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTMBER 2017 INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Wellnext Acquires NeoCell ellnext LLC (Florida) a vertically integrated developer manufacturer and marketer of dietary and nutritional supplements announced the acquisition of NeoCell a collagen supplement company based in California. For nearly two decades NeoCell has specialized in collagen-based supplements for joint bone and muscle health using advanced formulas based on ingredients such as collagen biotin and hyaluronic acid. We are very excited to partner with W Wellnext and gain the support of its operational and commercial capabilities to further expand NeoCell said Sarah Quadri NeoCell s chief operating officer. We are confident that Wellnext will provide unique manufacturing product development and market expansion capabilities to support NeoCell s next phase of growth. NeoCell represents the fourth acquisition made by Wellnext in the last two years. Other acquisitions include Rainbow Light Champion Performance and Natural Vitality. NeoCell complements Wellnext s portfolio of brands expanding it into the fast-growing collagen category while diversifying the company s product category focus Jose Minski CEO of Wellnext stated. We are excited to work with NeoCell s industry-leading products for beauty bone and joint health. For more information visit Bill Brevoort Chinese Herb Pioneer Dies at 75 conic Chinese medicinal herb pioneer Bill Brevoort 75 passed away at his home in Kona HI on July 28. He had been recently diagnosed with metastatic melanoma. Brevoort was a truly remarkable man -- intelligent intrepid focused and highly spiritual as noted by the American Botanical Council (ABC). He and his wife Peggy Brevoort founded East Earth Herb in 1971 the first company to educate and market to the natural food community about the healing and vitality-empowering aspects of traditional Chinese herbs. The East Earth Herb booth was a popular location at many natural food trade shows and alternative medicine conferences in the 1970s 1980s and 1990s where Bill Brevoort would often listen to a person s pulse look at their tongue and frequently perk them up with one of his special blends of Chinese herbal tonic elixirs teas and other creatively blended formulations. East Earth s Dragon Eggs line of Chinese herbs was most likely the first American-made line of Chinese herbal formulas. The Brevoorts are also largely credited with creating the initial interest in the Pacific herb kava with their popular after-conference kava parties in the 1990s. A practicing Buddhist most of his adult life he was also an avid amateur astronomer and dedicated vegetable gardener. ABC Founder and Executive Director Mark Blumenthal recalled his 43-year relationship with Brevoort I ZSS Partners With GNC ea Skin Solutions (ZSS Chesterfield MO) an ingestible beauty brand announced its national partnership with wellness retailer GNC. ZSS will be launching in GNC stores nationwide in October with the introduction of its two targeted dietary supplements-- Clear Skin which addresses concerns of blemishes and sensitivity and Radiant Skin formulated to combat the signs of aging and environmental stressors. All ZSS products are clean concentrated and comprised of naturally derived ingredients that are free of parabens carcinogens hormone disruptors and PEGs according to the company. We created ZSS for the consumer who understands that beauty starts with wellness and nutrition--a consumer who is looking for clean efficacious ingestible beauty products said Emily Frank president of ZSS. GNC with its long commitment to offering innovative high-quality products could not be a better retail partner. An e-commerce rollout on GNC s website is also forecasted to follow suit this year. For more information visit or Z Bill was a truly amazing brilliant spiritual one-of-a-kind man. He and Peggy are true pioneers of the American herb movement particularly with respect to Chinese herbs having imported and distributed Chinese herbal patent medicines in the early 1970s and later their own Chinese herbal dietary supplements. They were one of my first suppliers when I owned Sweethardt Herbs (1974-1986) my former herb wholesaling company in Austin TX. When I first started ordering from them they were living in Reedsport OR and I had to call them on a ship-to-shore radiophone line to order Chinese Ginseng Bee Secretion (which Bill probably received by submarine from Vancouver FDA (U.S. Food and Drug Administration) was not letting such products into the U.S. in those days except for sale in ethnic Chinese stores in San Francisco and a few other cities.) In addition to introducing me to many Chinese herbs and kava Bill is also my first introduction to the fabled Chinese Puerh tea. 8 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to carlson for info about this advertiser INDUSTRYNEWS Essential Formulas Research Paper Published in Townsend Letter oss Pelton RPh PhD CCN and director of scientific research with Texas-based Essential Formulas published his scientific paper Lactobacillus fermentum ME-3 A New Era In Glutathione Therapy in the June 2017 edition of the The Townsend Letter the Examiner of Alternative Medicine. Probiotic research is fast transforming our understanding of human health as science is discovering exclusive strains can produce highly specific health benefits said Pelton. This is truly an exciting time in probiotic science and ongoing discoveries of health-promoting strains will alter the entire landscape of functional health. One of these strains is Lactobacillus fermentum ME-3 discovered in 1995 by R award-winning microbiologist Marika Mikelsaar MD PhD and her team of research scientists when they isolated this probiotic strain discovered to produce glutathione. Considered by scientists as the Master Antioxidant glutathione is made and used by every cell in the body. We know that optimal glutathione levels are critical for good health but it has been notoriously difficult to supplement because taken orally it is broken down during digestion. Also in all animals and humans glutathione levels decline with age. That s where ME-3 comes in said Pelton. Essential Formulas Reg Activ products which contain ME-3 are the only supplements that consistently and effectively boost glutathione levels in the body thus Dr. Ross Pelton leading the way to a paradigm-changing revolution in health and medicine. For more information visit june2017 glut athione0617.html. Erewhon Market to Open New Location in Santa Monica atural food retailer Erewhon Market announced Santa Monica as the new location for its fourth store in California. In collaboration with executive architect Retail Design Collaborative design architect Montalba Architects Abbott Construction and Slated Projects all of which have locations in California Erewhon Santa Monica is scheduled to open in early 2018. The new location will be the fourth Erewhon in Southern California with other markets in Los Angeles Calabasas and Venice Beach each surrounded by thriving and wellness-driven neighborhoods said Tony Antoci CEO of Erewhon. The single-story approximately 12 000-square-foot building will be renovated from its original 1993 single-tenant structure to a 10 500-square-foot multi-layered contemporary fa ade and landscape design to accommodate a new outdoor terrace area. The project features pedestrian seating and dining areas climbing vegetation on the face of the building and a unique lighting plan to enhance the design and parking area. Additional unique features of the market will include a parklike court yard trellis which transitions into a terraced entryway and enhanced landscaping to create an active and pedestrian-oriented environment for new liveliness along Wilshire Boulevard. The exterior of the building features large glass windows creating a sense of connectivity between the indoor and outdoor areas and offers a street-level view of Erewhon s open kitchen experience. For more information visit N MatchaBar Set For National Expansion ew York-based MatchaBar announced after closing a Series A round of financing that they plan to roll-out their Better Energy bottled matcha beverage with Whole Foods Market in September. Founded by native New Yorkers Max and Graham Fortgang MatchaBar is on a mission to bring matcha to the people spreading Better Energy nationwide. N This new distribution deal also coincides with an exciting new investor platinum-selling recording artist Drake We have been fortunate to secure the backing of such notable investors including one of the world s greatest entertainers--Drake. We feel Drake not only embodies the entrepreneurial spirit of our brand but also our company s ethos good things come to those who hustle said MatchaBar cofounder Graham Fortgang. Sourced from a fifth-generation family farm in Nishio Japan MatchaBar s ceremonial grade matcha is a proprietary blend that inspires peak mental performance beyond the leagues of caffeine. For more information visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 10 VITAMIN RETAILER Go to cvc for info about this advertiser INDUSTRYNEWS Once Again Nut Butter Awarded HowGood Certified Sustainability Leader O nce Again Nut Butter (New York) has announced it s been awarded the HowGood Certified Sustainability Leader 2017 after receiving the Best in the World award in 2016. The Sustainability Leader 2017 award signifies Once Again Nut Butter s ranking among the top 15 percent of HowGood s database of sustainable food and beverage products. Moreover the Sustainability Leader award recognizes Once Again Nut Butter s diverse and holistic approach to sustainability and social responsibility including the absence of high-risk commodities across the product line. The employee-owned company s stewardship program includes initiatives such as Donations to more than 160 charities a year with between 6 and 8 percent of net profits. Development of 13 worker cooperatives in Nicaragua that now represents more than local 2 000 farmers. Stringent supply chain monitoring. Support for organic and sustainable farming practices fair pay and economic development among global suppliers and their communities. Partnerships to support bee farm sustainability and help prevent colony collapse disorder. Since day one the prosperity of our Danone to Sell Stonyfield to Lactalis for 875 Million ccording to a report from Reuters France-based food group Danone Group (Danone) has agreed to sell its New Hampshire dairy business Stonyfield Organic to Groupe Lactalis in France for 875 million a move designed to address competition concerns stemming from its acquisition of U.S. organic food group WhiteWave (Colorado). people the quality of our products and the health of the planet have been our top priorities said Bob Gelser general manager and president of Once Again Nut Butter. It s inspiring that the majority of global consumers now prefer brands that are socially responsible but with so many options on store shelves it can be overwhelming to select the best product. This is why we re proud to be distinguished by HowGood and hope more retailers will provide its ratings as a guide for shoppers. HowGood owns the largest database of sustainable food and beverages in the world and has reviewed close to 300 000 products to identify the brands that meet superior standards. The organization rates products based on more than 60 metrics that include growing guidelines processing practices company conduct and more. The ratings are available in 27 states but have inspired the sales of 135 million products. For more information visit A Earlier this year Danone had said it would sell Stonyfield as part of an agreement with U.S. authorities to facilitate its takeover of WhiteWave. The deal is expected to be completed in the third quarter. New Study Shows Supplementation Protects Eyes from Blue Light Damage he average American spends more than 10 hours a day viewing blue-light emitting screens on computers smartphones and tablets. Research indicates this may have undesirable effects on eye health sleep quality alertness during waking hours and cognitive performance. It is often also responsible for neck and eye strain fatigue and headaches. The resulting lifestyle condition Computer Vision Syndrome is likely to have an unprecedented impact on eye health at much younger ages than previously seen. A new study by University of Georgia researchers published in June in the journal Foods showed that supplementing with a proprietary blend of macular carotenoids--lutein zeaxanthin and mesozeaxanthin--may protect eye health and significantly T improve visual performance. After six months of supplementation with macular carotenoids by 48 healthy young adults who were exposed to at least six hours of blue light-emitting devices each day the findings showed The density of the macular pigments in their eye improved i.e. the thickness of the eye s blue light filter increased Overall sleep quality improved and Headache frequency eye strain and eye fatigue reduced and visual performance measures versus placebo improved (p 0.05). According to lead researcher James Stringham PhD the study offers a nutrition-based therapy for reducing the incidence of many undesirable outcomes associated with excessive screen time. We have shown that supplementation with the carotenoids lutein zeaxanthin and mesozeaxanthin for a period of time as short as six months results in significant improvement in several symptoms of Computer Vision Syndrome and improved sleep quality. In terms of public health and natural preventative measures these findings represent a crucially important way forward he said. Stringham s findings were the inspiration for Twinlab to introduce its new Ocuguard Blutein line of supplement products--all containing Lutemax 2020 the key ingredient in his research. For more information visit (Continued on page 46) 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to naturalfactors for info about this advertiser ASSOCIATIONNEWS CRN Announces Agenda for The Workshop CRN s Day of Science 2017 he Council for Responsible Nutrition (CRN) has announced the agenda for The Workshop CRN s Day of Science taking place October 18 at The Ritz-Carlton Dove Mountain Marana AZ--just outside of Tucson. The Workshop presents a full day of focused high-level scientific sessions on some of the timeliest topics in the dietary supplement and nutrition ingredient arena and precedes The Conference CRN s Annual Symposium for the Dietary Supplement Industry which runs through October 21. The Day of Science brings together top industry executives who have a keen interest in learning more about the latest science and innovation related to dietary supplements and nutritional ingredients said Duffy MacKay ND senior vice president scientific and regulatory affairs CRN. This year s agenda includes robust scientific sessions facilitated by leading experts in nutrition science exploring industry trends and key issues impacting our industry and is sure to uphold The Workshop s top-tier reputation. The event will commence with a T keynote address delivered by Rachel K. Johnson PhD MPH RD FAHA professor of nutrition and pediatrics University of Vermont. Johnson will speak to the audience on improving the nutrient status of American women and children by way of balance and choice in the Women Infants and Children (WIC) supplemental nutrition program. The Workshop will feature speakers from academia government organizations and abroad covering topics such as nutrition policy personalized nutrition and optimal health and advances in botanicals. One session will focus on cuttingedge clinical research for botanicals led by Stephan K hler MD PhD director clinical research Dr. Willmar Schwabe GmbH & Co. KG in Karlsruhe Germany. Another session featuring Ahmed El-Sohemy PhD professor department of nutritional sciences at the University of Toronto will explore advances in personalized nutrition. Chris McGlory PhD ESPEN postdoctoral research fellow in the department of kinesiology at McMaster University will discuss protein requirements beyond the recommended dietary allowance (RDA) while Giulio Maria Pasinetti MD PhD director basic and biomedical research and training program James J. Peters Veterans Affairs Medical Center will give an overview of the nutritional bioactives for the promotion of cognitive and psychological health. Additionally a session on nutritional genetics epigenetics and dietary supplementation will be led by Chris D Adamo PhD assistant professor department of family and community medicine department of epidemiology and public health and director of research Center for Integrative Medicine University of Maryland School of Medicine. Additional speakers are being confirmed and will be added to the official agenda. For more information visit 2017events. Legislation Would Provide Relief for 25 Million Living in Food Deserts N ew legislation introduced by Congressman Dave Brat (R-VA) would expand access to multivitamin dietary supplements for purchase as part of the special supplemental nutrition program for women infants and children (WIC). The effort led by the Natural Products Association (NPA) could help provide relief to the 25 million Americans currently living in areas without access to fresh and nutritious foods. Why should you be able to buy Dora the Explorer cereal but not a Nature s Way Children s Chewable vitamin said Dan Fabricant PhD president and CEO of NPA. Expanding WIC to include multivitamins would create an oasis for the 25 million Americans living in food deserts and make it easier for people to provide healthier lives for their families. The United States Department of Agriculture (USDA) defines a food desert as parts of the country vapid of fresh fruit vegetables and other healthful whole foods usually found in impoverished areas. As part of an 14 VITAMIN RETAILER effort to bring awareness to this growing problem the USDA created an interactive map to show the areas most impacted which can be viewed at data-products foodaccess-research-atlas go-to-the-atlas . Since 1978 the WIC Supplemental Food Program has served low-income at risk pregnant breastfeeding and postpartum women infants and children up to age 5. The WIC program provides Federal grants to States for supplemental foods health care referrals and nutrition education. The program has grown significantly in its nearly 40-years of existence and it now serves approximately eight million participants. The WIC Improvement Act H.R. 3529 will expand WIC to give these low-income families equal opportunity for access to low-cost high-nutrient alternatives such as multivitamins. Multivitamins are proven to have the following health benefits especially relevant to those the WIC program intends to help Classic nutrient deficiency diseases (scurvy pellagra and iron deficiency anemia) Improve appetite and growth rates Prevent neural tube birth defects Protect against heart disease and stroke Build bone mass in the young NPA recently launched a grassroots campaign calling for Congress to support multivitamins to be eligible in the WIC special supplemental nutrition program Visit to write Congress and ask them to support H.R. 3529 for multivitamin dietary supplements to be eligible under WIC. WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to daiwa for info about this advertiser ASSOCIATIONNEWS AAHP Highlights Expanded Homeopathic Drug Manufacturing Best Practices he American Association of Homeopathic Pharmacists (AAHP) recently hosted a webinar on 2017 improvements to the Homeopathic Pharmacopeia of the United States (HPUS). Highlighting new manufacturing best practices in the HPUS--which more than tripled to 175 from 40 in the prior version--the webinar underscored how this extensive resource can help manufacturers produce safe and effective homeopathic drug products. Recognized by the United States Federal Food Drug and Cosmetic Act the HPUS is the official compendium of homeopathic active ingredients and manufacturing guidelines. AAHP s webinar covered two major areas in the document good manufacturing practices (GMPs) and drug stability guidelines. Eric Foxman senior scientist with the Homeopathic Pharmacopoeia Convention of the United States (HCPUS) the organization that publishes and updates the HPUS facilitated the session. Foxman first covered manufacturing best practices. The result of five years of deliberations the expansions are T designed to be consistent with modern pharmaceutical manufacturing and drug GMP. Additions include new facilities controls around temperature and humidity in manufacturing plants as well as documentation guidelines for supplier and vendor management. The HPUS also saw expanded rules for the sourcing handling purity testing and storage of both botanical and chemical raw materials. The product of about 2 225 hours of work between the more than 30 members of the HCPUS the new HPUS covers more than ever before said Foxman. It is a testament to the homeopathic industry s dedication to continual improvement. New drug stability guidelines in the HPUS aim to ensure that drug products will remain in their intended form over the entire period of their use. Foxman explained that manufacturers are now required to identify and document the individuals who are responsible for assessing stability. The expanded stability section also includes guidelines for material usage risk analysis expiration dating and retesting of product stability. The importance of the HPUS in guiding homeopathic manufacturing and marketing organizations cannot be overstated said Mark Land AAHP president. And that s why AAHP continues our educational programming around this and other topics that help our industry set a high bar in manufacturing excellence and product safety and effectiveness. The webinar is the first of AAHP s 2017 Compliance Thru Education series which aims to help AAHP members and nonmembers alike keep abreast of the latest in regulatory compliance and manufacturing trends affecting the homeopathic industry. Other webinars will cover key issues such as over-thecounter (OTC) labeling and product recall procedures. For more information visit Sabinsa Joins Global Curcumin Association as Founding Board Member he Trust Transparency Consulting has announced that Sabinsa Corporation (East Windsor NJ) has become a founding board member of the Global Curcumin Association (GCA) established through Trust Transparency s incubator program of single ingredient trade associations. Sabinsa is a highly regarded global ingredient supplier with a broad scientific and intellectual property platform to support its products including Curcumin C3 Complex C3 Reduct and Uc3 Clear. With Sabinsa s leadership role in advocating best practices their decision to be a Founding Board Member of GCA validates our conviction that visionary companies see value in banding together with like minded businesses to promote and protect a significant category said Len Monheit Trust Transparency comanaging partner. We are eager to begin executing the programs we have developed to support the rapidly growing curcumin category even as we build out the rest of the membership with other companies committed to solid T science adherence to intellectual property law and quality systems. As part of Trust Transparency s single ingredient trade association incubator program the GCA will work to establish a best practice recognized thirdparty baseline for ingredient quality identity and appropriate category definitions and standards. The association will also serve as a voice and supporter of science and education through all supply chain levels and customer consumer and influencer communities. Sabinsa has worked very hard to promote and protect the integrity of the curcumin market from adulteration and IP infringement while fostering research and promoting benefits and can thus attest to the efforts it requires said Shaheen Majeed president of Sabinsa Worldwide. When presented with the opportunity to work together with other legitimate curcumin suppliers to protect the market the decision was easy. We are very proud to be the initial Founding Board Member of the Global Curcumin Association and intend to be active participants in the association becoming a proactive category voice. The 2015 NBJ Supplement Business Report listed curcumin as one of its Top 5 Growth Ingredients and it has been in the top 10 for the past six years. The 2017 NBJ Raw Materials Report comments curcumin is the fourth bestselling herbal product. Emerging science and ongoing marketing education and effectiveness of the ingredient has provided consistent double-digit annual sales growth over the past decade. For more information visit or 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to healthplus for info about this advertiser ASSOCIATIONNEWS Supplement OWL Honored With ASAE Power of A Silver Award T he Council for Responsible Nutrition (CRN) has announced that the Supplement OWL (Online Wellness Library) the dietary supplement product registry is the recipient of a 2017 Power of A Silver Award. The Power of A Awards presented by the American Society of Association Executives (ASAE) showcase association initiatives that leverage their unique resources to solve problems advance industry and professional performance kick-start innovation and improve world conditions. We thank ASAE for honoring the Supplement OWL with a Silver Award said Steve Mister president and CEO CRN. This award is something the entire industry can be proud of as the registry is the product of our collective collaboration and desire to improve ourselves from within. Proactive effective self-regulation deserves to be acknowledged and we appreciate ASAE for recognizing this important industry-wide program. The Supplement OWL was one of 32 Power of A Silver award winners this year out of a total 149 submissions. Winning entries include programs from all corners of the association world and are evaluated on reach how the initiative embodies the power of associations and the overall objective and outcome. The Power of A Awards were first launched by ASAE in 2009 to increase awareness about issues pertinent to associations and to spotlight the expertise and resources available for policymakers and other key audiences. As the Supplement OWL gains momentum within the industry and among stakeholders I hope this award further motivates companies to participate in the registry Mister said. Despite having only just launched in April the Supplement OWL is already being recognized for its merits and potential benefits. The OWL is still maturing but this award speaks to its great potential and the impressive progress it has made in only a few months. For more information visit NPA Adds 34 New Members T he Natural Products Association (NPA) continued its strong membership growth during the second quarter of 2017 welcoming 34 new members to the organization. NPA s robust modernization and restructuring program has strengthened the entire organization opening up membership to a more diverse group within the industry bringing in members representing an evolving industry that strengthens and solidifies the industry s voice as NPA interacts with regulatory agencies and our legislators to protect consumers access to natural products said Dan Fabricant PhD president and CEO of NPA. NPA s industry tools and resources along with pro-active advocacy efforts continue to attract new members who know that the industry s well being requires that they become involved. New NPA members include American Association of Chinese Herbs AstaReal Boston Nutraceutical Science LLC Central Valley Nutrition Colorcon Copperhead Chemical Company Inc. Custom Collagen Inc. DuraScience Institute LLC ExeGi Pharma LLC GLOHE Group Good Idea Inc. Homeo-Health Inc. Integra Medical JW Nutritional Ken Seguine Consultant Lifeway Foods Inc. Marealis Micro Quality Labs Inc. NFP Holdings LLC NutraBio Labs Inc. Nutrabolt ONNIT Labs Paam Nutravite Post Holdings RIBUS Inc. Rotex Pharma Philippines Surya Herbal Limited The Kroger Company The Retro Company Group LLC ThermoLife International Tucker Ellis VidaLine Nutrition Inc. Vitacost Vitalpax Inc. For more information visit SENPA s Third Road Show a Success T he Southeast Natural Products Association (SENPA) announced that the 3rd annual 2017 Strategies for Success Road Show for Independent Retailers held in Orlando FL Nashville TN Birmingham AL and Charlotte NC was successful and well attended. Bringing education and networking from sponsored companies and their speakers strengthens the relationship and confidence in the products retailers place on their shelves said Renee Southard owner of Organic Marketplace in Gastonia NC and SENPA education chair. You build that relationship and the end result is the integrity you build with the customer in your 18 VITAMIN RETAILER store. The SENPA Road Shows hosted seven speakers including Dr. Michael Murray (Florida-based Enzymedica) Brenda Watson (Florida-based Vital Planet) Dr. Jason DuBois (Florida-based Hybrid Remedies) Dan Chapman (Illinois-based Redd Remedies Dr. Frank King (North Carolina-based King Bio) Davinder Garcha (Florida-based BioKult) and Ty Cherry (Florida-based Innocent Chocolate). The retail attendees also received goody bags filled with sponsor samples a raffle of door prizes ranging from 50 cash to more than 900 retail products a special discount from sponsors and a Grand Prize of one free night at the Gaylord Palms while attending SOHO EXPO. These free educational events are vital to the success of any independent retailer and their staff said Debra Short SENPA executive director. Our events are supported by sponsored companies in the natural products industry who believe in the future of the independent retailer. SENPA will announce the 2018 Strategies for Success Road Show at SOHO EXPO held in Orlando FL November 30 to December 3 2017. For more information visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to cwhemp for info about this advertiser RESEARCHUPDATE Vitamin D Deficiency in Pregnancy Detrimental to Child Development itamin D deficiency in expectant mothers during pregnancy has a negative effect on the social development and motor skills of preschool age children a new study in the British Journal of Nutrition reports. Examining data gathered from more than 7 000 mother-child pairs researchers from the University of Surrey and the University of Bristol discovered that pregnant women who were deficient in vitamin D (less than 50 nmol per liter in blood) were more likely to have children with low scores (bottom 25 percent) in pre-school development tests for gross and fine motor development at age 2.5 years than children of vitamin D sufficient mothers. Tests included assessments of their coordination such as kicking a ball balancing and jumping and their usage of fine muscles including holding a pencil and building a tower with bricks. Vitamin D insufficiency in pregnancy was also found to affect a child s social V development at age 3.5 years. However no associations were found between maternal vitamin D status and other outcomes at older ages (IQ and reading ability at 7 to 9 years old). Previous evidence from animal studies has shown that the neurocognitive development of fetuses is detrimentally affected when levels of vitamin D in the mothers are low. Researchers believe that interactions between vitamin D and dopamine in the brain of the fetus may play a crucial role in the neurological development of brain areas controlling motor and social development. The importance of vitamin D sufficiency should not be underestimated said Lead Author Dr. Andrea Darling from the University of Surrey. It is wellknown to be good for our musculoskeletal systems but our research shows that if levels are low in expectant mothers it can affect the development of their children in their early years of life. Many pregnant women especially those from minority groups with darker skin (e.g. African African-Caribbean or South Asian) will still need to take a 10 micrograms vitamin D supplement daily particularly in the autumn and winter when vitamin D cannot be made from the sun in the U.K. Darling added. However it is important to remember that more is not necessarily better and it is important not to take too much vitamin D from supplements as it can be toxic in very high doses. For more information visit Whey Protein Can Repair Rejuvenate Muscles in Older Adults W hey protein supplements aren t just for gym buffs according to new research from McMaster University in Hamilton Ontario Canada. When taken on a regular basis a combination of these and other ingredients in a ready-todrink formula have been found to greatly improve the physical strength of a growing cohort senior citizens. The deterioration of muscle mass and strength that is a normal part of aging--known as sarcopenia--can increase the risk for falls metabolic disorders and the need for assisted living say researchers. Older people who do little to prevent the progression of sarcopenia drift toward a state where they find activities of daily living like rising from a chair or ascending stairs very difficult or maybe impossible said Lead Scientist Stuart Phillips professor in the Department of Kinesiology and member of McMaster s Institute for Research on Aging. While a number of isolated nutritional ingredients have been shown to fight sarcopenia this is the first time such ingredients--which include whey protein creatine vitamin D calcium and fish oil--have been combined and tested for this purpose. For the study which was published in the journal PLOS ONE the research team recruited two groups of men aged 70 and older. One group took a protein-based multi-ingredient nutritional supplement for six weeks without an exercise regimen while the other group took a placebo. The objective was to evaluate whether daily consumption would result in gains in strength and lean body mass. Following those six weeks subjects continued to take the supplement (and placebo) while also undertaking a 12-week progressive exercise training program consisting of resistance and high-intensity interval training. We chose that combination of exercises to get a maximal benefit in terms of fitness and muscle strength said Gianni Parise scientific co-lead on the study. I know many think older persons can t do that type of exercise but that s simply untrue. The results were more impressive than we expected said Kirsten Bell a PhD student who worked on the study. Most notable the findings showed improvements in deteriorating muscle health and overall strength for participants both before and after the exercise regimen. In the first six weeks the supplement resulted in 700 grams of gains in lean body mass--the same amount of muscle these men would normally have lost in a year. And when combined with exercise twice weekly participants noticed greater strength gains especially when compared with their placebo-taking counterparts. Clearly exercise is a key part of the greatly improved health profile of our subjects said Bell but we are very excited by the enhancements the supplement alone and in combination with exercise was able to give to our participants. For more information visit 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to kingbio for info about this advertiser From tasty gummies to stealth health products providing quality supplements for children can pose a challenge. Here s how manufacturers and retailers are catering to kids as well as their parents. By Nicholas Saraceno hildren can represent a variety of different of meanings such as innocence love joy and rebellion. Although the childhood phase only lasts a limited number of years the goal of parents is to prepare their children for adulthood as well as they can by providing them with life lessons and the proper diet. After all one s food choices can remain with a person for a lifetime depending on the case. However in the eyes of Jennifer Weinhardt BS MS research and development specialist for Texas-based Bluebonnet Nutrition there are more than 10 000 phytonutrients-- plantbased nutrients with specific pharmacological benefits--known of at this time. The most popular ones include epigallocatechin gallate (EGCG) which is found in green tea and lycopene in tomatoes. With all of the environment toxins that exist children s diets are one of the groups that suffer in terms of nutrient C deficiencies. It is no secret that most diets particularly those of children are severely lacking in phytonutrients and other whole nutritious foods. In fact the traditional Western diet is based on animal foods such as meat and dairy products she said. And to add insult to injury children s diets are typically comprised of sweets and junk processed foods. These diets do not provide many plant foods like fruits vegetables and whole grains therefore the typical Western diet for both children and adults has been linked to many of the health issues Americans face today. Even prestigious research institutions including the National Cancer Institute are urging Americans to eat more varied well-balanced diets that are rich in dark leafy greens. This is due to the multitude of active components (phytonutrients) provided by green foods fruits and whole grains grown locally which have been shown in research to play an important role in the healthy maintenance of the human body. However in today s fast-paced world adult and children consumers alike are on the go and rely on fast and processed foods and not on a well-balanced nutritious diet ... whole-food based multivitamin and mineral children s formulas which include super foods help to bridge the nutrient gap in daily diets. Trends Delivery Systems and Manufacturing Factors Though products tailored for children have existed for years there is always room for new trends (when it comes to product formulation) to develop. In fact a portion of popularity can be credited to methods that have been successful for adults. Food-based food-grown options in multivitamins have become popular in the children s segment which mirrors what happened previously in the adult 22 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2017 segment noted Marci van der Meulen director of sales retail division with Nordic Naturals in California. Gummy supplements continue to gain traction and grow as new products in the category consistently enter the market. In the last few years inclusion of probiotics and digestive health ingredients into multivitamins has made a strong showing and you can now find them in a number of products. But many of the top sellers continue to be basic multivitamins which are in many cases the same products that have been leading the pack for a while. For supplement oils higher concentrates tend to do better and you find that s the case in both the children and the adult segments. However this may not actually be a surprise to consumers as a portion of the adult population consists of parents--the segment responsible for buying products for their little ones. Therefore the challenge for manufacturers is twofold--products must not only undergo approval from parents but from the children themselves. This involves utilizing delivery methods that are convenient and simple to consume while also verifying that the health benefits remain intact. For children s supplements manufacturers are faced with the challenge of developing innovative delivery systems that will draw interest from parents deliver effective doses and be easy to take by children (who often struggle with taking capsules) said Hannah Braye technical advisor for Protexin in Florida. Manufacturers often seek to develop supplements that taste good so children enjoy taking them (such as chewable gummies and lozenges). These are popular with children as they associate them with sweets and treats. However it s important to check the ingredients in products that have been formulated to be more palatable to children as many have been sweetened and or contain additives which can take the health out of the health product. Alternatively products that can be administered in an undetectable way ( stealth health ) are also popular. This option has the benefit of the child not knowing they are taking supplements and hopefully avoids them growing up believing that taking a pill for an ill is the route to wellness. According to Jennifer Cooper vice president of research and development and quality at Twinlab Consolidation Corporation in Florida safety is the top priority during the entire manufacturing process. The primary factor when considering children s products is safety she said. Safety is always the predominant concern when developing products for children and we like to see a wide margin for safety under a variety of usage conditions. As we see repeated concerns regarding safety of OTC (over-the-counter) products for children natural alternatives are gaining popularity. We do not ever recommend that children take supplements instead of physician recommendations. are more apt to want to find an answer. The overall growth has been a positive sign for the segment but there s also been a rollercoaster effect in between which is not necessarily due to a drop off in interest. SPINS data indicates growth in the Children s Vitamins and Minerals subcategory with the majority driven by promotional activity as opposed to new skus hitting the market van der Meulen added. However some newer skus have climbed into the Top 20 of the subcategory and are making an impact. In Children s Supplement Oils growth has been very modest. This segment has been struggling for several years and our natural channel retailers believe this is due to families using more adult products with higher omega-3 concentrations for their kids or perhaps buying one large bottle of Ultimate Omega for the entire family. Of those SKUs that are experiencing growth about half are liquids and half are soft gels. We feel there s a strong need to educate parents on the important benefits of supplemental oil (mainly EPA [eicosapentaenoic acid] and DHA [docosahexaenoic acid]) for babies children and teens. Ideas for Retailers Market Status As a result of the trends offered in the form of children s health ingredients and their products retailers are seeing an increase in sales. Jonathan Lawrence director of vitamins body care and general merchandise with Fresh Thyme Farmers Market in Illinois noted that in the modern era the game has changed the current generation has spread its interest for supplements and has rediscovered an affinity for problem solving. We ve seen a fair amount of innovation in the last few years and the sales and general awareness have definitely followed suit. Our same store sales have grown over 30 percent from the previous year he said. As more and more adults become supplement users it only makes sense that they would share these benefits with their children. Being a millennial parent myself I think we re not as quick to brush something off as quickly as previous generations. Instead of wondering if they ll grow out of it we are more inclined to do research and see if we can provide a solution whether it s tummy aches or an odd rash that doesn t seem to go away. With so many outlets of information available online parents Although sales may be performing well manufacturers and retailers alike will agree that that there is always room for improvement. Precisely parents concerns must continue to be met--a contributing factor that can help with this is the proper education of retailer employees. Children s health products are purchased by parents noted David Johnson CEO and co-founder of California-based Genexa Health so addressing parents needs and concerns when it comes to their children is the most important aspect of marketing these products. For products with new ingredients highlighting the differentiators including organic and non-GMO (genetically modified organism) certifications and benefits is important to influencing purchasing decisions. Also providing educational opportunities for retail staff will help them feel informed to better serve their customers and help them find the right products for their children s health. Weinhardt agreed that being transparent about specific ingredients that are included in products eliminates any confusion and helps with concerns over safety. She also provided recommendations VITAMIN RETAILER 23 SEPTEMBER 2017 WWW.VITAMINRETAILER.COM to assist retailers in better marketing these items. For instance Renovation of the children s department by making it attractive interactive and informative for consumers--no matter their age. Displaying children s books that focus on healthy lifestyles or by providing fun signage that encourages kids to play (i.e. physical activity) would attract both the parents attention as well as the children s. Another option for signage would be to display three quick facts about a new ingredient (i.e. probiotics) and how they benefit children s health. Keeping it simple will help the parents retain the information. Avoid too much product redundancy. Focus on three popular items for an overall foundational approach to healthy living and then rotate on a monthly basis. In fact if retailers are able to follow these guidelines their manufacturer counterparts including Wiley s Finest (Ohio) will assist them in various ways as well. According to Christopher Speed MND APD vice president of sales with the company they can help retailers by ensuring that products are clinically validated to provide important health outcomes [and] producing enduring educational materials that show exactly why their nutrient s ingredient is important and what it exactly does. The interests are due to the evolution of the research process as it has gone from seeking information on a macro level to the micro stage. Children s health research has evolved from looking at macronutrients (i.e. protein carbohydrates and calcium needs) to investigating more complex questions said Gretchen Vannice MS RDN head of global nutrition education with Wiley s Finest. People eat food not isolated nutrients and the more we learn about nutrition science the more we learn the interrelation and interdependency between nutrients. For example osteocalcin (a protein necessary for bone development) depends on suffi- Displaying children s books that focus on healthy lifestyles or by providing fun signage that encourages kids to play (i.e. physical activity) would attract both the parents attention as well as the children s. cient intake of vitamin K2 (specifically menaquinone-7) to function this information is newly discovered not because it s new to the body but because scientists are learning ways to study and measure this interdependency. Bones are living organs and they require a variety of nutrients during the window of development in childhood when both strength and mass are being formed. Further it is because of this research finding that we produced Beginner s DHA a sugar-free formula that provides meaningful amounts of clinically validated EPA and DHA omega-3 and vitamin K2 (NattoPharma brand). As for Cooper the idea of the ongoing development of research makes it that much more captivating. Research on children and supplements is still emerging she said. We are also learning more about nutrition through the entire developmental process from pre-conception pregnancy lactation infant and early childhood growth through the teenage years and their special dietary needs. Especially compelling are the studies on nutrition as it relates to optimizing brain function and protecting eye health in children. As technology is only continuing to develop consumers retailers and manufacturers alike must be aware of the impact that these electronics can have on children including those who are being exposed to light at younger ages. We are especially excited about new research on the proprietary blend of lutein esters in Lutemax 20 20 and its ability to protect and improve the detrimental effects of high energy blue light exposure continued Cooper. Children even infants are exposed to an unprecedented amount of blue light from phones iPads televisions and overhead lighting. This blue light can not only damage the eye but new studies show that it can impact brain function including the ability to focus mental processing speed and other higher neural tasks. The very devices we use to calm or occupy our little ones may also exacerbate the very behavior conditions we are hoping ameliorate. VR References 1 Neuropsychopharmacology. 2017 Jul 25. doi 10.1038 npp.2017.160. Omega-3 Polyunsaturated Fatty Acids in Youths with Attention Deficit Hyperactivity Disorder (ADHD) A Systematic Review and Meta-Analysis of Clinical Trials and Biological Studies. 2 Richardson A. Burton J. Sewell R. Spreckelsen T. & Montgomery P. Docosahexaenoic Acid for Reading Cognition and Behavior in Children Aged 7-9 Years A Randomized Controlled Trial (The DOLAB Study). PLoSONE 7 e43909 (2012). Extra Extra Visit to read about a study on how vitamin D supplements could help benefit children with chronic kidney disease. Current & Future Research Being that children s health covers a wide range of topics manufacturers have their respective preferences. For instance Jolie Root senior nutritionist and educator with Carlson Laboratories in Illinois showed particular interest in a recent meta analysis1 which determined that omega-3s especially EPA in doses higher than 500 mg daily were beneficial for improvement in inattention and hyperactivity. The analysis also revealed that children with ADHD had lower RBC levels of EPA and DHA. Root also noted a University of Oxford (England) study that determined that after taking 600 mg DHA children who underperformed in school showed improved reading and behavior.2 24 VITAMIN RETAILER i For More Information Bluebonnet Nutrition (281) 240-3332 Carlson Laboratories (847) 255-1600 Fresh Thyme Farmers Market (331) 251-7100 Genexa Health (855) GENEXA-1 Nordic Naturals (800) 662-2544 Protexin Inc. (786) 310-7233 Twinlab Consolidation Corporation (800) 645-5626 Wiley s Finest LLC (855) 514-4088 WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to autismhopealliance for info about this advertiser GRACEFULLY AND AGING VIBRANTLY Growing older can be a great experience when your customers create a healthful regimen based on supplements that may counteract or stave the internal aging processes. By Lisa Schofield lthough youth is wasted on the young getting old doesn t have to stink. In fact it is a blessing. Living life is acquiring experiences and knowledge and giving of one s unique characteristics. Biologically speaking if one does not take care of one s health and well being aging can be a painful debilitating and thus depressing experience. Adults tend to begin thinking of their health and innards when they are in middle-age because when we are young we tend to feel invincible if not immortal. As a category and as an expression healthy aging can indeed encompass every single supplement and healthy practice. In fact mindfully leading a healthy lifestyle is in and of itself healthy aging. But as more researchers delve into studies and defining this term with much more clarity it may be expressed as how the body delays slowing down of biochemical production and systems organs. A Jonny Bowden PhD CNS author of The Most Effective Ways to Live Longer described four systemic activities that constitute biological aging inflammation which is associated with every major degenerative disease on earth and a factor in other non-life-threatening health conditions glycation where excess dietary sugar impacts circulation and blood sugar levels oxidative damage caused by an abundance of free radicals and stress which causes the body to release certain hormones (eg cortisol) that also cause widespread systemic damage. There is not a disease on earth that doesn t involve one or more (usually all four) of these issues he declared. But consumers are slowly understanding that aging is systemic and according to Bowden diseases associated with aging are outcomes. Tim Hitt supplement buyer and manager for Fiesta Nutrition Center in Monroe LA observed that his cus- tomers definitely have a better understanding of what healthy aging really means opposed to just a few years back. I think they are seeing the term more often these days. The biggest misconception they have about it are having the mindset that they are only a few choices to aid in the healthy aging process. Fiesta Nutrition he added focuses on healthy aging products that provide antioxidant support and healthy inflammatory response management. Other areas include brain health joint health and bone health. His personal favorite healthy aging supplements are Curamed OPC from Terry Naturally Omega Memory from Nordic Naturals Ageloss Rejuvabolic from Nature s Plus and Bone Up from Jarrow Formulas. The understanding of what exactly constitutes healthy aging in the minds of consumers today is all over the map. In the viewpoint of Timothy Mount CN CCMH director of education for 26 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to pharmachem for info about this advertiser GRACEFULLY AND AGING VIBRANTLY NeoCell in California there are three key aging symptoms that consumers first notice--wrinkling pain and energy loss. Cheryl Myers chief of education and scientific affairs at EuroPharma Inc. in Wisconsin echoed those key concerns. She opined I think that many people think about appearance cognitive health and their heart when they think about aging. I suppose bone and joint health are top concerns too as well as pain relief. It s perfectly understandable that any family history of disease would loom large in someone s mind. Currently she has observed a growing understanding among health-minded consumers about how oxidative stress and inflammation contribute to aging and increased risk of disease and it s good to have retailers sharing that message with their customers as well. People need to dispense with outdated concepts and bring themselves up to speed with current concepts in nutrition science admonished Rafael Avila director of research and development New York-based Nature s Plus. He points to the old ideas about antioxidants as a great example. Most consumers do know that free radicals are harmful to their health and they have a general understanding that free radicals are destructive to their cells tissues and organs. They also know that antioxidants kill these off and are thus very healthy to consume as both foods and supplements. However when it comes to healthy aging he said the old belief that antioxidants perform a single function and can be compared to one another simply by comparing their oxygen radical absorbance capacity (ORAC) values is outdated. You still see misguided people out there citing old studies that compare botanical antioxidants to vitamin C or to vitamin E assuming that they re chemically doing the same thing. There are five most prevalent and damaging types of health-damaging free radicals peroxyl hydroxyl peroxynitrite superoxide anion and singlet oxygen free radicals and each targets different tissues cells and even microscopic structures within cells. There are 28 VITAMIN RETAILER five major classes of antioxidant activities--ORAC HORAC NORAC SORAC and SOAC and total ORAC refers to the sum of all five. When a particular system or tissue within the body displays poor health there is usually a set of specific free radicals doing most of the damage he emphasized. The belief that you can address that combination of free radicals with a single antioxidant such as vitamin C alone or vitamin E alone is pure fantasy. We have to be smarter. In order to fight such free radicals more effectively we have to recognize the characteristics of the tissue and the most likely free radicals to be attacking that tissue. People need to dispense with outdated concepts and bring themselves up to speed with current concepts in nutrition science. -- Rafael Avila Nature s Plus The situation is similar with inflammation according to Avila. A deep reservoir of research continues to point to inflammation as a significant contributor to aging and the decline in health of many tissues of the body. Still many people immediately believe that inflammation is only redness pain and swelling. However systemic inflammation is not felt and this is the unhealthy aging inflammation. Inflammatory molecules include c-reactive protein (CRP) cyclooxygenase-2 (COX-2) tumor necrosis factor-alpha (TNF-a) interleukins histamines leukotrienes nitric and nitrous inflammatory mediators as well as prostaglandin inflammatory mediators. Similar to what we see in how free radicals affect the health of our tissues a variable combination of inflammatory molecules appear to attack different systems in different ways he explained. But most interestingly there is a lot of overlap between free radicals and inflammation. All eight inflammatory molecules are either triggered by oxida- tive free radicals or worsened by them. There s another contributing factor to accelerated aging a vicious cycle where in the inflammatory molecules often create more free radicals. This Avila noted can eventually cause cell organ and system degradation. Knowing which antioxidants can break these cycles not only helps control inflammation but by removing a range of free radicals it also addresses many other problems aside from inflammation he said. Collagen or degradation and slowed production thereof is also involved in accelerated aging affecting appearance and function according to Mount. As an inevitable inescapable consequence of life he described collagen production declines through time. Collagen comprises as much as 75 percent of the skin and loss of collagen is responsible for the visible wrinkling sagging and thinning. Further ligaments and tendons are comprised of more than 86 percent collagen so when production slows people are more susceptible to joint pain and stiffness. Additionally collagen binds bone minerals and collagen decline is partially responsibility for increased susceptibility to fracture. Collagen forms the framework in bone that holds minerals in place but as this scaffolding declines bones become weak and brittle. Arthritis is the destruction of cartilage which is comprised of 60 percent collagen. The good news is that we can rebuild our collagen matrix by taking a collagen supplement thereby strengthening our tissues and improving our appearance and mobility he noted. There are numerous factors that contribute to accelerated aging including environmental genetic dietary and other lifestyle habits observed Myers that the causes and conditions of each interlock in a way that can be tough to unravel. The fact is however well you ve done in the lottery of life you still need to control for inflammation and oxidative stress--those are the main accelerators of aging no matter your health status. Worrisome Outcomes As mentioned there are systemic occurrences that contribute to accelerated aging and from there risk of typical age-related disease increases. Customers may ask about supplements foods and remedies that are conditionspecific without taking into account the roles of silent inflammation oxidative stress and collagen loss. Osteoporosis and arthritis are the most common age-related diseases that WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to neocell for info about this advertiser GRACEFULLY AND AGING VIBRANTLY people would like to try to prevent as the facility of discomfort-free movement is important to sustain according to Mount. Although collagen production naturally declines as we age collagen breakdown is further accelerated through stress poor diet and strenuous exercise. Collagen supplements such as NeoCell Collagen contain a unique set of amino acids not found in other proteins he said. These amino acids stimulate collagen production at the cellular to support the rebuilding of the body s tissues and skin may appear more youthful. Myers agreed that loss of mobility with chronic pain is a key concern among adults concerned about agerelated illnesses. She also believes that cognitive decline (dementia and Alzheimer s) is very much top-of-mind especially for those who have had relatives suffer from these issues and who believe that therefore these illnesses are inevitable for them. But they re not she declared. And this is where natural product retailers can really sway a new mindset among customers. Diet-wise Myers advised recommending customers eat an anti-inflammatory diet that is avoiding fried foods sugar (also for the glycation aging factor) and refined grains concentrating on eating fresh fruits vegetables healthy fats (such as olive oil) and proteins. Following such a diet removes major sources of inflammation. Plus the foods themselves provide a number of healthy polyphenols amino acids and cell-protecting fats that have their own anti-aging power she noted. Inflammation and free radical damage account for so much of the accelerated aging (and virtually every disease) that it s tough to separate the mechanism of actions from the ultimate result Myers added. But supplements can certainly help support healthier inflammation levels and antioxidant activity. For example she noted the curcumin in EuroPharma s CuraMed and CuraMed 750 is clinically shown to relieve inflammation across multiple pathways and can protect cells from damage. CuraMed s curcumin is combined with turmeric essential oil which Myers said has enhanced absorption. Antioxidant 30 VITAMIN RETAILER protection from oligomeric proanthocyanidins (OPCs) is found in the company s Clinical OPC formulas. Grape seed extract well known for cardiovascular protection (another concern that comes with age) is also a potent cell protector. According to Avila declines in brain function joint mobility skeletal strength and cardiovascular health are among the top concerns of adult Americans. By identifying and consuming the antioxidants and phytonutrients that are best capable of fighting the free radicals that attack each tissue people can nutritionally target these areas with unprecedented accuracy he stated. Inflammation and free radical damage account for so much of the accelerated aging (and virtually every disease) that it s tough to separate the mechanism of actions from the ultimate result. -- Cheryl Myers EuroPharma Inc. Nature s Plus he said has investigated the free radicals that contribute to biological degradation and inflammation (subtle and unseen) in a range of tissues then researched nutraceuticals that were shown to be most capable of neutralizing the free radicals that target specific tissues and systems. This research and development has led to the company s wide-ranging and targeted AgeLoss products. There is an AgeLoss supplement for the aforementioned consumer concerns (ie brain function joint mobility skeletal strength and cardiovascular health). But there are many more AgeLoss products to promote the health of many more areas he said. Although not a disease for women menopause is quite fearsome and very concerning. Women are worried about the symptoms and those symptoms disrupting their quality of life as well as the increased risk of osteoporosis and heart disease following cessation of menses. According to David Winston founder and president of New Jersey-based Herbalist and Alchemist a growing number of women are going through menopause and symptoms such as hot flashes night sweats anxiety lack of libido and painful sex--creating significant quality of life issues. Many natural health-minded women believe that black cohosh is the superior herb to address menopause symptoms but sadly this is not really true Winston asserted. Although black cohosh may aid in reducing the number and severity of hot flashes as a standalone herb it is often underwhelming in its effects. In fact the eclectic physicians felt the herb was much more useful for menopausal and other types of hormonal depression than for other perimenopausal symptoms he explained. In his viewpoint as an herbalist the most effective herb for hot flashes and night sweats is chaste tree which works via the pituitary to regulate follicle stimulating hormone and lutenizing hormone levels. The combination of black cohosh and chaste tree Winston said is far superior to either alone and the addition of the anxiolytic herb blue vervain and the trophorestorative nervine fresh oat relieves emotional irritation and anxiety as well as helps resolve sleep issues. This combination Women s Transition Compound also includes dong quai and night blooming cereus which enhance circulation and cardiac health he explained. In general said Avila aging is a complex process that involves many activities. It is not as simple as addressing one process and that will counter all of the processes that accelerate aging. But we can address several major factors through carefully planned supplementation he emphasized. As it turns out two relatively simple sounding processes oxidation and inflammation impact virtually all other areas of health. Controlling or reducing these processes is the most effective means by which we can fight aging with natural nutrition. VR Extra Extra Visit for information on the AntiAging Medicine (A4M) event. i For More Information EuroPharma Inc. (866) 598-5487 Herbalist & Alchemist (908) 689-9020 Nature s Plus (631) 293-0030 NeoCell (800) 346-2922 WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to horphag for info about this advertiser Boosting Wellness Immune Support With Natural By Maryanne Christiano-Mistretta o provide preventative measures to help maintain the immune system the immune health supplement market is expected to witness outstanding growth between now and 2021 according to a recent article by Persistence Market Research titled Immune Health Supplements Market Global Industry Analysis and Forecast 2015--2021. At the retail store Autumn Harvest in Scotch Plains NJ owner Thomas Donnelly has suggestions for his customers seeking to strengthen their immune health. There are three areas that can benefit most from supplementation--your gut your thyroid and your sleep he said. In order for the thyroid to do its job it needs certain nutrients he added. Minerals are the foundation of nutrition. You have to have them. Donnelly recommends zinc selenium iodine magnesium and tyrosine to assist in thyroid function. Magnesium and zinc are also recommended for REM sleep along with B6 or a B-complex with extra B6. I know they ve come out with a for- T mula ZMA containing a good form of magnesium zinc and B6 he said. Magnesium and zinc are relaxing minerals. We need to relax. Gut Health--Part of Growing Awareness in Immune Health For gut health Donnelly recommends probiotics. He said A lot of people have leaky gut syndromes. They re putting on weight. They have a lot of inflammation and a lot of hypothyroidism. They also have a lot of problems getting good sleep and healing. They come in because they are tired lack energy ... weight gain. Kiran Krishnan chief science officer at Just Thrive Probiotic and Antioxidant in Park Ridge IL agreed that gut health is part of a growing awareness. Eighty percent or more of your immune system is in your gut and the function of the immune system depends in large part on your microbiome. The microbiome tutors and trains your immune system. Simply using immune boosters won t be enough to help the immune system as it has to be trained to function property. Additionally most chronic illnesses can be tied back to immune dysfunction namely metabolic endotoxemia. Most prevalent chronic illnesses are due to the faulty activation of our innate immune system. This includes heart disease diabetes cancers autoimmunity asthma allergies low testosterone and even cognitive issues such as anxiety and depression. Krishnan pointed out that people and companies are still stuck on older ideas and that the real improvements are going to come from studying the connection between the gut microbiome and the immune system--and then figuring out how to improve the function of the gut microbiome in light of its action on the immune system. For example DMS and Microbiome Labs are heavily involved in research that has shown to drastically reduce metabolic endotoxemia. Just Thrive is working on microbiomerestoring probiotics and enhancing them with immune-boosting nutrients to offer total and complete immune modulation and support. The company is also 32 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2014 WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to pharmachem for info about this advertiser Boosting Your Wellness Immune Support With Natural The Direct Effect of Vitamin D on Innate Immunity The role of vitamin D in immunity has been understood by scientists but not made clear to consumers according to Neil E. Levin senior nutrition education manager at NOW in Bloomingdale IL. It [vitamin D] is thought to have a profound effect on innate immunity in terms of patrolling immune cells looking to neutralize suspected invasive organisms he said. But these potential benefits occur at higher levels than the RDI (recommended daily intake) or daily value for one or dental health. Lower serum vitamin D levels have been linked to lowered lower respiratory tract immune competence presenting an example of vitamin D s relationship to immune health. Vitamin D has numerous roles in the body related to immunity including immune modulation and cell growth regulation. Many genes that regulate cell proliferation differentiation and apoptosis-- programmed cell death to remove damaged cells--are partially regulated by vitamin D Levin added. enhancing the delivery systems to offer chocolates syrups and even water that would deliver these innovating formulations. In search of natural support Krishnan said retailers are looking for products with a strong free from claim--free of GMOs (genetically modified organisms) allergens corn and soy as well as a more in-depth position of efficacy something more advanced than they can get at drug stores and big box retailers. They want their nutrients to be as close to the natural food forms as possible making the raw idea a big one. True efficacy is offered when a company goes the distance to make the investment in studying their finished formulation that the consumer actually consumes said Kirshnan. Immune Support--Not Just for Flu Season People who already shop in health food stores or who are inclined to bolster their immune system naturally know immune health isn t just a reactive thing and that they need to have nutrients throughout the year that preserve their ability to fend off colds and flus. So while it s completely expected to have customers looking for symptom specific formulas Cheryl Myers chief of education and scientific affairs EuroPharma Green Bay WI noted that the public will be seeing a growing awareness toward knowing that overall health is the key to a strong year-round immune response. Manufacturers seem to be aware that there are many different approaches to strengthening immune health and that they all land differently depending on the person Myers said. After all age stress level symptoms and supplement preferences are all variables when it comes to the reason that someone picks one formula off the shelf over another. EuroPharma offers a wide range of immune formulas and supplements. Myers explained I think that just about everyone now associates echinacea or umckaloabo with cold and flu or respiratory relief so it s common to see those products marketed by their name. However if you are a customer who is new to the world of natural medicine and simply want to reduce symptoms and feel better it s important to make that as plain as possible on the front of the box either in the product name or its identifying tagline. But for those who feel that they are a cold and flu magnet then mentioning year-round general immune support is still going to be appealing. EuroPharma also investigates which ingredients and formulas have clinical efficacy behind them and at what dosage level so that people can count on symptom relief and less time feeling sick. With many formulations that support immune health one of the strongest EuroPharma offers is ViraPro which targets various challenges faced by the immune system with a blend of botanical vitamin and mineral ingredients. One of the major players in the formula is a clinically studied elderberry extract standardized to certain levels of anthocyanins. It has been shown to reduce cold and flu symptoms and is especially perfect for anyone who travels. In fact an Australian clinical study of 312 individuals found that this particular freeze-dried elderberry extract cut the risks of colds or flu in half. And even those who did catch something had milder symptoms and a shorter duration of illness. Consumers Seek a More Organic Approach for Treatment Immune system enhancement is now being studied as viable treatment in diseases that were often regarded as incurable such as cancers psoriasis and degenerative diseases according to Fred June president of Yerba Prima Ashland OR. And with these studies it s been proven that good food makes a differ- Go to americanlaboratories 34 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to mushroomwisdom for info about this advertiser Boosting Your Wellness Immune Support With Natural ence in your health according to Luc Maes founder of Kaibae Santa Barbara CA. Maes said An article that was recently published on on the hunter-gatherer diet of the Hazda tribe in Tanzania showed that baobab fruit powder a staple in their diet promoted a massive diversity in gut microbes. Mounting evidence suggests that the richer and more diverse the community of microbes in your gut the lower your risk of disease. Maes became passionate about baobab because it is 48 percent prebiotic fiber and has low glycemic benefit when included in food and beverages. While consumers look for herbs and vitamins that have immune benefits it is Maes opinion to improve diet and gut first then include herbs that have immune-enhancing qualities. Mushrooms for Immunity Mark J. Kaylor founder and president of Radiant Health Project and consultant with Mushroom Wisdom in New Jersey pointed out that over the last decade there s been a broader view of not only what our immune system is but also all that it is involved in beyond fighting a cold or preventing disease. The awareness has expanded to cardiovascular and brain health and even to its role in longevity and the quality of our life as we age he said. Along with this is a slow but steady trend for acknowledging the need to maintain our immune system s function to prevent rather than just waiting for things to break and then treat. As a long-time member of the natural products industry as well as a consumer and practitioner Kaylor said one area that has grown--and continues to expand--is the amount quality and diversity of the research. One of the big reasons I like and support companies like Mushroom Wisdom is their commitment to research and sharing of this information he said. Not only have they performed studies confirming activity of their products they have also discovered new compounds as well as new applications like the Maitake D and SX Fractions as well as the Amyloban 3399 from the Lion s Mane mushroom. Kaylor said customers are looking for products that successfully blend the ancient wisdom with modern and current science. This is doubly important in a category such as medicinal mushrooms that has such a long history of use in a traditional medicine as well as a significant and expanding body of research he said. There s a growing awareness too for products designed and dosed to be effective rather than the fairy dusting of ingredients more for marketing rather than efficacy. Consumers and retailers are also paying closer attention to the quality control standards and the surety that comes with proper testing Kaylor noted. The bottom-line as it should be is Am I getting what the label says I am along with Is this product likely to be effective he said. Regarding the latest science showing product efficacy the question is too broad to answer when it comes to medicinal mushrooms. New studies are coming out every week confirming activity discovering a deeper understanding of actions and pathways as well as new applications said Kaylor. On top of this is the issue that the focus of much of this research is for very serious immune disorders thus making it not well suited for explanation by means of structure function. One area that is beginning to get some research attention is a mushroom relatively new to the West called meshima that has demonstrated some very specific and promising health benefits for breast health according to Kaylor. The Maitake D-Fraction s primary mode of action was thought to be increasing the numbers of immune cells as well as by stimulating activity of these cells he added. Recent researchers in Argentina and Portugal though have found some promising direct actions on cells for the Maitake D-Fraction suggesting broader layers of activity for this unique mushroom extract. New Immune Formulations From Marketers Mushroom Wisdom has recently introduced a spray version of its Maitake DFraction Pro 4x thereby making it easier and quicker for travelers to carry immune support with them. NOW has a new product with a proprietary extract produced from specially cultivated and hybridized mushrooms-- AHCC (active hexose correlated com- Go to cestsibon 36 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to nahs for info about this advertiser Boosting Your Wellness Immune Support With Natural pound). Extensive research in humans indicates that AHCC supports healthy immune system function through its effects on specific immune cells. NOW s value priced AHCC is offered in powder form and also in veg capsules in two strengths 500 mg and 750 mg. NOW Air Defense in veg capsules is a curated formulation of vitamins minerals herbs and amino acids that support healthy immune function and respiratory function. Air Defense includes Paractin a patented extract of Andrographic paniculata. ImmunEnhancer from larch elderberry echinacea and astragalus herbal extracts are included for their healthy immune supporting properties. Olive leaf is added to support healthy respiratory function. The vitamins minerals and amino acids in NOW Air Defense veg capsules work together with Now s herbal blend to support healthy immunity function during seasonal changes and year-round. NOW AlliBiotic CF enteric-coated soft gels combine allicin from fresh garlic with elderberry extract olive leaf extract and oregano oil--three natural compounds widely used to support healthy immune function. NOW Elderberry & Zinc lozenges contain elderberry extract powder synergistically formulated with zinc and vitamin C for maximum effectiveness. Zinc is a trace mineral that plays an important role in supporting a healthy immune system. Echinacea propolis and slippery elm complement this unique soothing formula. EuroPharma s Cold Weather Wellness delivers three herbs that are very well known to support immunity--Echinacea purpurea Andrographis paniculate and Pelargonium sidioides. One thing that makes Cold Weather Wellness so effective is that each herb is provided in its full clinically validated strength. EuroPharma s Propolis Extract is another must have supplement for strengthening the immune system. The material gathered by bees from flowers trees and other local plant to help build and maintain their hives is rich in immune-boosting natural compounds. Propolis Extract delivers only clinically tested GH2002 propolis. This propolis is gathered from carefully tended hives with a consistent source of flowers for propolis production. After being gathered the propolis is purified to remove any wax debris or dirt. It s a clean powder of plant flavonoids and is very useful for promoting the wellness of the immune system. VR Extra Extra Visit to read about black elderberry s effect on immune health. i For More Information EuroPharma (866) 598-5487 Just Thrive (877) 788-1100 Kaibae (855) 465-2422 Mushroom Wisdom (800) 747-7418 NOW (888) 669-3663 Radiant Health Project (678) 310-0862 Yerba Prima (800) 488-4339 Go to reddremedies for info about this advertiser 38 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to xlear for info about this advertiser GLUTENFREESPECIALREPORT G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N BY TRICIA RYAN BA BSC MBA ccording to Mintel Research over the last five years Western diets have changed rapidly as consumers increasingly embrace gluten- dairy- and meat-free food. Many are ditching carbohydrates in favor of plantbased protein in the belief that it is better not just for themselves but for the environment. There is a continued and booming interest in healthy living with 61 percent of Americans judging vegan to be healthy. Diets and trends will always change but social media seems to be rapidly accelerating that change. The rise of socalled clean eating noted on social media tools like Instagram has rendered many staple foods or equity brands unpopular. Refined carbohydrates have really fallen out of favor and protein particularly plant protein has come to have a magic halo about it. A Celiac Disease Originally a diagnosis of celiac disease is the main reason for any person vegan or meateater to switch to a gluten-free diet. This disease affects the small intestine interfering with 40 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to emeraldhealthbio for info about this advertiser GLUTENFREESPECIALREPORT the absorption of different types of foods. It has been projected that 1 percent of the population have celiac disease with about 6 percent that have been defined as having non-celiac gluten sensitivity. Yet we know from research that upwards of 35 percent of Americans are consuming gluten-free foods for no reason at all. Further 28 percent of those with diagnosed celiac disease adhere to a plant-based regime. For a retailer this provides a unique merchandising opportunity. The cross promotion of allergen- and gluten-free as well as and plant-based products. Manufacturers also have the opportunity to offer gluten-free products free of other common allergens such as dairy nuts or soy in addition to vegan or vegetarian options knowing these consumers are more likely to look for these options. Celiac consumers also are more likely to follow a vegan or vegetarian diet than vegans wanting to follow a gluten-free diet. This suggests that retailers brands and restaurants seeking to broaden the appeal of their vegetarian options may consider leveraging the fairly widespread appeal of the gluten-free claim. G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N Celiac Consumers Going Vegan Consumers who believe they may be gluten intolerant sensitive but who have not been diagnosed are more likely than average to pay attention to the ingredient information on gluten-free foods. Interestingly they are significantly more likely to pay attention to that information than are diagnosed celiac consumers. Those with celiac disease however are significantly more likely to indicate they eat gluten-free foods that are free of other allergens or ingredients and to follow a vegetarian or vegan diet. This would suggest that celiac sufferers may still be unsatisfied with the results they are seeing from consuming gluten-free foods and that they are looking for other freefrom claims to augment their food choice to assist in better health outcomes. Vegans Going Gluten-free Approximately 7 percent of Americans consume a vegan diet. A vegan diet does not contain any animal products such as meat poultry eggs or dairy. In most cases choosing to follow a vegan diet is a personal choice based on environmental and ethical factors but some people may follow this strict diet as a result of health conditions. A vegan diet contains a variety of foods including wheat and other sources of gluten. However some vegans may choose to follow a gluten-free diet for additional health concerns. Mintel Research suggests that approximately 17 percent of consumers in the U.S. consume a vegan or vegetarian diet. What it Means Though sales have slowed notably in recent years for gluten-free foods consumer interest in gluten-free foods continues to grow as consumers appear to regard the foods as healthier in one respect or another. Increased competition in the category has improved the quality and variety of gluten-free options and healthy opportunities exist for retailers and brands seeking to cater to the healthconscious gluten-free consumer augmenting their gluten-free formulations with other health benefits and claims (added protein fiber vegan vegetarian etc.). VR A brand champion and trend expert Tricia Ryan has more than 15 years of progressive experience in marketing and communications with a focus on food and consumer packaged goods in the food and beverage industry. She is a principal at the Gluten-Free Agency providing strategic and communication expertise on the gluten-free market. She also leads the Gluten-Free Certification Program in its marketing efforts across North America. She has an MBA in marketing and business and has completed her internship as a registered dietitian. 42 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to naturalfactors for info about this advertiser GLUTENFREEPRODUCTFOCUS Sweet Healthy and Gluten-free G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N hese days just because one must cut gluten from their diet doesn t mean they have to sacrifice flavor or health benefits. Over the years gluten-free products have improved in taste quality and nutri- T B Y J A N E T P O V E R O M O tion consumers have more options for both base ingredients as well as ready-to-eat packaged goods--many of which will satisfy a sweet tooth. Listed here a few new additions to the gluten-free snack and dessert categories that are sure to pique the appetite of not only your celiac and gluten sensitive customers but their friends and families too. Sensible Portions Cinnamon Apple Straws Certified gluten free Cinnamon Apple Straws are now joining the rest of New York-based Sensible Portion s Straws line. These airy crunchy straws use pureed apples to form a better-for-you snack that has 30 percent less fat than some potato chips and allows for 38 straws per serving. The retail price for a 6-oz. bag is 3.99 a 5-oz. bag is 3.49 and a 1-oz. bag retails for 99 cents. For more information call (516) 587-5000 or visit Dark Super Blackout If you love dark chocolate and the health benefits it boasts you ll love California-based Alter Eco s Dark Super Blackout bar at first bite Made with Ecuadorian chocolate and a touch of Madagascar vanilla the deep dark intensity of this 90 percent cocoa bar is met with a smooth creamy texture that appeals to real fearless chocolate lovers. Dark Super Blackout is USDA Certified Organic Fair Trade Certified Carbon Neutral Certified Non-GMO Project Verified and certified gluten-free. Each 2.65-oz. bar retails for 3.99. For more information call (855) 972-0518 or visit Peanut Butter Chocolate Chip Protein Cookie Soft baked and healthy Connecticut-based Munk Pack Peanut Butter Chocolate Chip Protein Cookie is deliciously filling. With 18 grams of protein from nut butters and grains each cookie is gluten free non-GMO vegan and contains no sugar alcohols trans fats dairy soy or eggs. This classic combination of peanut butter and chocolate is chewy and packed with 6 grams of fiber per cookie. The MSRP of the 2.96-oz. cookie is 2.79. For more information call (203) 769-5005 or visit Organic Licorice Connecticut-based YumEarth was founded on the commitment of only using the simplest ingredients in its products so each new product is gluten free Non-GMO (genetically modified organism) USDA (U.S. Department of Agriculture) Organic vegan free from the top eight food allergens and made without high fructose corn syrup. Licorice flavors include Black (passed the Prop 65 requirements in California) Pomegranate Peach and Strawberry. Retail prices range from 1.99 to 6.99. For more information visit MadeGood Crispy Squares Toronto Canada-based MadeGood Foods offers a variety of tasty snacks that are not only nutrient-rich but also allergy friendly. This makes the company s new Crispy Squares school safe Made with organic crisp rice and cane sugar for sweetness the new Crispy Squares are the perfect combination of crunchy and chewy and come in both Chocolate Chip and Vanilla Flavors. All MadeGood products are made in a dedicated peanut- and tree nut-free facility contain nutrients found in one serving of vegetables allergy friendly and free from eight common allergies--peanut tree nuts wheat dairy egg soy sesame fish and shellfish gluten free USDA Organic certified vegan kosher parve and Non-GMO Project verified. The MSRP for a box of six .78-oz. bars is 3.99. For more information call (416) 360-8200 or visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Wildflower Honey Waffles Colorado-based Honey Stinger introduced the first individually wrapped gluten-free waffle in January 2016 in response to increasing demand from consumers for a gluten-free option of their popular Organic Stinger Waffle. More recently Honey Stinger introduced Wildflower Honey to their flavor roster. Boxes of 16 are valued at 23.84 or one can also purchase an individual waffle for an MSRP of 1.49. For more information call (866) 464-6639 or visit 44 VITAMIN RETAILER Go to pharmachem for info about this advertiser GLUTENFREEPRODUCTFOCUS ProBurst Bites and Baking Chocolate Snack Packs Bursting with 6 to 7 g of tasty plant-based protein in each bite Illinois-based Enjoy Life s new ProBurst Bites are an ideal protein boost post-workout while snacking on-the-move or as a midday pick-me-up. Varieties include Cranberry Orange SunSeed Butter Cinnamon Spice and Mango Habanero. Touting a convenient resealable pouch each protein-rich ball is rolled in a crunchy blend of seeds and spices with a creamy chocolate center. Also introduced to the Enjoy Life lineup of allergy-friendly baking chocolates by popular demand the Baking Chocolate Snack Packs have two varieties of decadently smooth chocolate chips Mini Chips and Dark Chocolate Morsels. Containing perfectly portioned versions of the brand s top-selling baking chocolate each snack pack is comprised of 12 1-oz. pouches. A 12-oz. Snack Pack for a retail value of 7.49 while there is an MSRP of 6.99 for a 6-oz. pack of Bites. For more information call (888) 50-ENJOY or visit INDUSTRYNEWS (Continued from page 12) North Carolina-based King Bio has expanded its U.S. and international sales team to include Jim Rettela and Jeanne Andrewski. Rettela joins the company as executive vice president of sales and trade marketing. Andrewski has been named King Bio s North American sales manager who will serve the U.S. and Canada. North Carolina based Gaia Herbs announced the promotions of Tammy McIver-Gay (vice president of customer development and strategy) and Elizabeth Lawson (director of field sales) as well as the additions of Elena Levitskaya-L cu (executive vice president of sales and marketing) and Anna DeMers (director of strategic accounts) within its sales and marketing team. Nutiva (California) has appointed Pankaj K. Talwar as the company s new chief executive officer. Nutiva s founder and previous CEO John W. Roulac will continue to serve as chairman of the brand s board of directors and is assuming the newly created role of chief visionary officer. You re Hired 46 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to vibrant for info about this advertiser ACGUPDATE Service the Gluten-free Consumer and Gain Customer Loyalty id you know that the approximately 12 to 15 percent of shoppers who are loyal customers account for about 55 to 70 percent of a retailers total sales Loyal customers provide the highest return on investment so how do you gain customer loyalty Consumers who are dependent on gluten-free products for medical reasons have proven themselves more loyal than the average consumer and their allegiance is to retailers and brands that consistently provide them with a stressfree safe and reliable gluten-free shopping experience. While natural and health food retailers may appear to have an advantage with this group all retailers selling gluten-free products have the same opportunity to successfully capture this market segment if they educate and inform their health and wellness employees to provide personal service with meaning. It s a worthwhile consideration as the global gluten-free market is projected to reach 6.2 billion (U.S.) by 2018 with North America contributing about 59 percent of the share. The availability of gluten-free products has already expanded beyond health food markets and into more traditional grocery stores. In 2013 62 percent of gluten-free purchases were from supermarkets and mass merchandisers 30 percent from health and natural food stores and the remainder from club-type stores drug stores and other retailers (Markets&Markets 2013). This is the result of a spectrum of medically diagnosed gluten-related disorders including wheat allergy celiac disease and non-celiac gluten sensitivity which make gluten a collective term for the storage proteins found in wheat barley rye and their hybridized strains dangerous for individuals in these groups to consume. Diagnosis as well as the actual incidence of celiac disease is on the rise. Celiacs and non-celiac gluten sensitive consumers represent approximately 8 to 10 percent of the population which translates to roughly 25 million North Americans. For these consumers there is no medical cure the only remedy is to adhere to a strict gluten-free diet for life. Diagnosed individuals who must adopt the gluten-free diet are often frustrated by how easy it is to unknowingly consume gluten. Products that appear to be gluten-free have often come into D contact with gluten from a contaminated source. Dining out is challenging because food prepared outside the home presents a high-risk for cross-contact with gluten and celiacs must be alert to hidden sources of gluten such as hydrolyzed vegetable plant protein malt spelt kamut as well as certain natural health supplements and drug products. Therefore it is not uncommon for celiacs to face uncertainty and anxiety when grocery shopping and at mealtime. The Gluten-Free Certification Program (GFCP) was developed to assist these consumers easily identify safe and reliable gluten-free products at the point of purchase. The GFCP trusted trademarks found on product labels reduce laborious label reading increase brand confidence and enhance the overall glutenfree shopping experience. Retailers can also play an important role when assisting this market segment by Helping consumers make safe educated and informed gluten-free product choices Increasing the ease of access to gluten-free products Broadening the scope of good-tasting nutritious and affordable gluten-free products Providing trusted educated staff to support consumers seeking gluten-free products So what specifically can retailers do to ensure the gluten-free shopper is receiving the best service possible at their store First and foremost be aware of the regulations. Educate staff so they can assist customers with label reading and product selection. Gluten-free label claims will only appear on products that have been specially processed or formulated to meet the needs of a gluten-free diet though. Therefore employees will generally not find a gluten-free claim on many products that are still safe to eat. Advise customers to look for glutenfree claims on products like baked goods cereal or flour and not on inherently gluten-free items such as mayonnaise. Always check the label to determine if any gluten ingredients have been added. Common hidden sources of gluten in ingredient lists include seasonings which are often made from hydrolyzed wheat protein wheat flour or G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N wheat starch as well as flavorings which may contain barley malt. Next teach your employees how to read labels. When determining if a product is gluten free first check the warnings section. If you see wheat rye barley oats (commodity oats have a high risk of gluten contamination) or gluten in either the Contains or May Contain list the product is not safe for those diagnosed with celiac disease and non-celiac gluten sensitivity. If there is a Contains statement and it does not include wheat or a gluten grain the ingredients are acceptable. If there is no Contains statement check the ingredient list. The only warnings that have official meanings are Contains or May Contain. All other warnings ( made in a plant that also processes wheat etc.) can only be fully understood by contacting the manufacturer. If you have a customer who has been diagnosed with celiac disease non-celiac gluten sensitivity or expressed that they are very sensitive to gluten it may be wise to advise them to stick to products which display a credible third-party certification logo like that of the GFCP. At the end of the day don t underestimate the importance of brand loyalty. Once you gain the gluten-free consumers trust via outstanding customer service you can count on these loyal new customers to return and even tell their friends about you too. Paul Valder President & CEO Allergen Control Group Inc. The Allergen Control Group Inc. is a privately held corporation that owns and operates the Gluten-Free Certification Program which is endorsed exclusively by Beyond Celiac in the U.S. and the Canadian Celiac Association. For more information visit 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to balchem for info about this advertiser GLUTENFREENEWPRODUCTS Coco Aminos ASHLAND OR--Big Tree Farms Coco Aminos are a gluten-free nourishing and delicious soy sauce replacement with just two ingredients (coconut blossom nectar and a touch Balinese sea salt). With nearly half the sodium as regular soy sauce the coco aminos are also soy free low glycemic and contain 14 essential amino acids. Ideal as a condiment for savory meals and salads or as an enhancement for sauces dressings and marinades they are Non-GMO and Fair Trade Certified plus free of preservatives and artificial flavors. One 10-oz. bottle retails for 7.49. For more information call (888) 488-5605 or visit Mediterra Nutrition Bars NEW YORK NY--Responding to consumer requests for low sugar snacks award-winning Mediterra the first company to introduce allnatural nutrition bars inspired by the Mediterranean Diet has added two new Savory flavors Kale Apple Quinoa & Almonds and Kale Pomegranate Quinoa & Almonds. Like Mediterra s other Savory bars these new flavors are all natural non-GMO gluten free certified kosher dairy free vegan low in calories and contain less than 3 grams of sugar. The bars are an ideal substantive and convenient snack. The new Savory bars also contain nuts herbs protein-rich pea crisps and olive oil. Each Savory Bar weighs 1.23 oz. has 5 grams of fiber and 6 grams of protein. Bars are available for a suggested retail price of 1.99 each. For more information call (800) 228-1091 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N Blake s All Natural Foods Pies CONCORD NH--Blake s All Natural Foods introduces two new items Turkey & Uncured Bacon Cottage Pie and Turkey Shepherd s Pie. The Turkey & Uncured Bacon Cottage Pie is a hearty meal made with juicy antibiotic-free turkey savory and satisfying uncured bacon sweet organic corn kernels and topped with fresh cheddar cheese and fluffy mashed potatoes. As for the Turkey Shepherd s Pie it is a sweet and savory dish made with moist ground turkey and harvest vegetables like peas carrots and organic corn all topped with freshly made mashed sweet potatoes. Each 8-oz. portion retails for 3.69. For more information call (866) 479-3859 or visit Ka iwa CLIFTON NJ--Baby quinoa also known as Ka iwa is an all-natural gluten-free and nutrient-packed super grain. It is an excellent source of complete protein and amino acids and is exceptionally high in iron. The tiny grain cooks up easily and quickly offering a crunchy texture and nutrient rich food for breakfast lunch and dinner. Baby Quinoa (Ka iwa) by Pereg Natural Foods is a great and safe choice for people looking for vegan and vegetarian-friendly protein sources according to the company. Besides being healthy baby quinoa is versatile--it s delicious in both savory and sweet recipes from salads and pilafs to pancakes and fruit. It is available in 5-oz. boxes and 16-oz. resealable bags for MSRPs of 3.57 and 5.50 respectively. For more information call (718) 261-6767 or visit Snikiddy Baked Fries Kettle Brand Chips New Flavors SALEM OR--Kettle Brand welcomed three new potato chip flavors to its line Krinkle Cut Spicy Queso Avocado Oil Tropical Salsa and Chile Verde. In the Krinkle Cut Spicy Queso sharp cheese and spicy chilies blend together on thick and crunchy Krinkle Cut chips. Avocado Oil Tropical Salsa features the sweetness of mango and tang of citrus are balanced with spicy jalape o that are matched with the fresh taste of avocado oil. As for Chili Verde it is the perfect balance of spicy tangy and sweet with flavors of fresh green chilies cilantro and garlic. Five-oz. and 8.5-oz. bags are available for MSRPs of 2.99 to 3.79. For more information call (800) 438-1880 or visit 50 VITAMIN RETAILER HANOVER PA--Snikiddy a line of tasty snacks made from simple wholesome real-food ingredients has revamped its beloved line of Baked Fries to now include 70 percent organic ingredients. Touting bold flavors for the more adventurous members of the household and parent-approved ingredients Snikiddy Baked Fries are available in three varieties including Hot & Spicy Cheddar and Bold Buffalo. The new snacks are certified gluten free and are free from artificial colors high fructose corn syrup hydrogenated oils and MSG and contain zero grams of trans fat. Made for munching by the bag packing for summer outings or pairing with a fresh-off-the-grill cheeseburger Snikiddy Baked Fries deliver savory flavors that leave snackers feeling happy and satisfied. Boxes of 4.5-oz. have a suggested retail price of 2.99 each. For more information call (866) 892-5365 or visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to reserveage for info about this advertiser GLUTENFREENEWPRODUCTS Modern Table Meal Kits WALNUT CREEK CA--Modern Table Meals is reintroducing its popular meal kit line with six new and improved flavors. Delicious flavor profiles like Sundried Tomato Basil and Parmesan Pesto are sure to please those looking for new tasty meal options but don t have the extra time to whip up their own recipe. Other flavors include Creamy Garlic & Herb Creamy Alfredo Creamy Marinara and Cheddar Broccoli they each contain 17 to 19 g of protein per serving. Each box (9.4-10.1 oz.) has an MSRP of 4.99. For more information call (866) 799-7289 or visit Gluten-Free Variety Snack Pack CHARLOTTE NC--Snyder s-Lance multi-brand snack packs are the first packs on the market made with betterfor-you ingredients. The Gluten-Free Variety Snack Pack contains four tasty varieties from the Snyder s-Lance family of brands including Snyder s of Hanover Gluten-Free Honey Mustard & Onion Pretzel Sticks Snack Factory Minis Gluten-Free Original Pretzel Crisps Late July Jalapeno Lime Tortilla Chips and Cape Cod Original Potato Chips. With no artificial flavoring colors or preservatives each pack contains 16 1-oz. single serve bags. The variety packs are convenient to take on a road trip store in the pantry or share with friends and family. These snack packs have a suggested retail price of 7.99. For more information call (800) 438-1880 or visit G L U T E N - F R E E & A L L E R G Y- F R I E N D LY B O N U S FA L L E D I T I O N THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights November 10 4 17 ad closing Science of Supplements Winter Issue SOHO Expo Show Issue December Cognitive Health 10 30 17 ad closing 2017 Best New Products Year-in-Review 2018 Media Planner Available Soon Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 or e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 or e-Mail GaryP 52 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to pacificresources for info about this advertiser SUPPLEMENTSCIENCE Sarcopenia & Amino Acids By Gene Bruno MS MHS RH(AHG)-- Huntington College of Health Sciences aby Boomers and even Generation X continue to look for supplements to help them maintain a more youthful level of health and fitness. Certainly supplements that help them modulate testosterone estrogen DHEA and growth hormone as well as agingrelated supplements that are condition specific (e.g. joint health prostate health etc.) are common in the anti-aging supplemental lexicon. However there is another vital consideration that is equally if not more important than these mainstays addressing sarcopenia. B Sarcopenia Defined Sarcopenia is an age-related loss of skeletal muscle mass and function. Moreover it is now recognized as a major clinical problem for the aging population. Data for the National Health and Nutrition Examination Survey III indicate that overall prevalence of sarcopenia in aging was 35.4 percent in women and 75.5 percent 54 VITAMIN RETAILER in men and that prevalence increased even more with continued aging.1 In fact skeletal muscle begins to decline around 45-55 years old 2 and continues to decline 12-15 percent per decade until 80.3 Not surprisingly research in the area is expanding exponentially given that sarcopenia is both common and associated with serious health consequences in terms of frailty disability morbidity and mortality.4 5 Think about it--reduced skeletal muscle will have a profound impact on the ability to maintain a minimal level of physical strength and even just being able to comfortably get around and experience an active quality of life. Sarcopenia Causes Sarcopenia involves the loss of muscle fibers. Here s how it works. Skeletal muscle is primarily comprised of two main types of muscle fiber or myofibers. Type 1 myofibers have a slow contraction time ( slow twitch ) utilize aerobic metabolism (involving oxygen) for energy and resist fatigue. Type 2 myofibers have a quick contraction time ( fast twitch ) rely on anaerobic metabolism (without oxygen) for energy and fatigue more easily. The age-related loss of human skeletal muscle mass is due to a decrease in the size and number of both fast and slow twitch myofibers although the loss of fast twitch myofibers tends to start earlier.6 A significant contributor in the decrease of muscle mass is anabolic resistance of older skeletal muscle to protein nutrition7 as seen during immobilization.8 In part this can be ameliorated by resistance exercise.9 Other contributors include the loss of innervation10 (i.e. nerve supply and or nerve stimulation) and oxidative damage.11 So aside for resistance exercise what can be done to help stave off sarcopenia Essential Amino Acids Certainly assuring adequate quality WWW.VITAMINRETAILER.COM SEPTEMBER 2017 protein intake is an important complement to resistance exercise as part of a strategic program to maintain muscle mass and fight sarcopenia.12 13 In addition there are a specific group of essential amino acids whose intake has been shown to have significant benefits in the fight against sarcopenia. When considering the plethora of nutraceutical compounds available with claims to affect muscle protein anabolism it might seem mundane to talk about essential amino acids (EAA)--but the research is far from mundane. The specific blend of EAA to which I refer was originally developed at the University of Arkansas to assist burn victims maintain muscle mass and strength while inactive and was also used to help astronauts at NASA preserve muscle function and strength while on deep space missions. This EAAs (Reginator) is patented by the University of Arkansas (exclusively licensed to Zanda LLC). muscle protein synthesis. Tipton et al20 showed that pre-workout essential amino acid supplementation reversed the typically negative nitrogen balance seen in exercise to a positive nitrogen balance. In any case the research is solid showing that just 6 grams of the essential amino acids are needed to yield positive results compared to 20 30 or more grams of protein typically consumed to achieve similar results.21 Likewise a new unpublished study22 has now shown that a low dose of the EAAs (3.6 grams) promotes muscle anabolism without exercise. results showed that while both supplements stimulated muscle protein synthesis the synthesis was significantly greater in the EEA blend group (P 0.05). In addition to muscle protein synthesis the EAAs has also demonstrated effectiveness regarding muscle function. In a 2010 study26 with older individuals subjected to 10 days bed rest subjects were given a placebo or the EAAs three times daily. Results showed that increasing protein intake in the form of the EAAs above the RDA (recommended daily allowance) appeared to help preserve muscle function. Likewise in a new unpublished five-year study 27 the EAA blend was shown to increase strength by 800 percent versus standard care for hip and knee replacement. Conclusion A prevalent issue in aging is sarcopenia the decline of skeletal muscle mass and function. While resistance exercise plays a key role in helping to stave off sarcopenia research has demonstrated that the EAAs (Reginator Zanda LLC) are capable of significantly stimulating muscle protein synthesis as well as improving muscular performance. In addition the EAAs have been shown to be more effective that supplementation with a protein supplement in stimulating muscle protein synthesis. VR Studies With the EAAs The first study in 199814 demonstrated that intravenous infusion of the EEAs in healthy elderly individuals (age 71 -2 yr) successfully stimulated muscle protein anabolism (P 0.05). A follow-up study in 199915 with oral administration of the EEA blend in healthy young (30 - 2 yr) and healthy elderly (71 - 2 yr) subjects found that muscle protein anabolism was likewise stimulated in the elderly as well as in the young (P 0.01). As research continued a 2003 study with young (34 - 4 yr) and elderly (67 2 yr) individuals also found that oral administration of the EAAs acutely stimulated muscle protein synthesis in both young and elderly individuals (P 0.05).16 Additionally research published the American Journal of Physiology (Endocrinology and metabolism)17 and the Journal of Sports Sciences18 has demonstrated that younger human subjects given 6 grams of the EAAs before weight training increased their muscle protein synthesis by almost 600 percent and when taken one or two hours after training experienced up to 400 percent increase. This is significant because previous research19 clearly demonstrated that the timing of protein intake relative to exercise is critical for stimulating References A related point of interest is that additional studies showed that nonessential amino acids were not necessary to stimulate net muscle protein synthesis in healthy volunteers 23 and that only EAA was primarily responsible for the amino acid stimulation of muscle protein anabolism in healthy elderly adults.24 That s not to say that use of a protein supplement containing both EAA and non-EAA won t stimulate muscle protein synthesis--it will. However EAA may provide a more energetically efficient way to achieve the desired result. A 2006 study25 quantified net muscle protein synthesis in healthy elderly individuals (65-79 years) following ingestion of an intact whey protein supplement or the EAAs. The 1 Batsis JA Mackenzie TA Barre LK Lopez-Jimenez F Bartels SJ. Sarcopenia sarcopenic obesity and mortality in older adults results from the National Health and Nutrition Examination Survey III. Eur J Clin Nutr. 2014 Sep 68(9) 1001-7. 2 Webb D. Losing Muscle is a part of aging but you can minimize the effects. Environmental Nutrition. November 2007 30 11. 3 Kamel H. Sarcopenia and Aging. Nutr Rev. May 2003 61(5) 157-67. 4 Sayer AA. Sarcopenia. BMJ. 2010 341 c4097. 5 Sayer AA Robinson SM Patel HP Shavlakadze T Cooper C Grounds MD. New Horizons in the Pathogenesis Diagnosis and Management of Sarcopenia. Age Ageing. 2013 42(2) 145-150. 6 Lexell J Henriksson-Larsen K Winblad B Sjostrom M. Distribution of different fiber types in human skeletal muscles effects of aging studied in whole muscle cross sections. Muscle Nerve 1983 6 588 95. 7 Farnfield MM Breen L Carey KA Garnham A Cameron-Smith D. Activation of mTOR signalling in young and old human skeletal muscle in response to combined resistance exercise and whey protein ingestion. Appl Physiol Nutr Metab 2012 37 21 30. 8 Murton AJ Greenhaff PL. Muscle atrophy in VITAMIN RETAILER 55 SEPTEMBER 2017 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE immobilization and senescence in humans. Curr Opin Neurol 2009 22 500 505. 9 Narici MV Maffulli N. Sarcopenia characteristics mechanisms and functional significance. Br Med Bull 2010 95 139 59. 10 Chai RJ Vukovic J Dunlop S Grounds MD Shavlakadze T. Striking denervation of neuromuscular junctions without lumbar motoneuron loss in geriatric mouse muscle. PLoS One 2011 6 e28090. 11 O Neill ED Wilding JP Kahn CR et al. Absence of insulin signalling in skeletal muscle is associated with reduced muscle mass and function evidence for decreased protein synthesis and not increased degradation. Age (Dordr) 2010 32 209 22. 12 Burd NA Yang Y Moore DR Tang JE Tarnopolsky MA Phillips SM. Greater stimulation of myofibrillar protein synthesis with ingestion of whey protein isolate v. micellar casein at rest and after resistance exercise in elderly men. Br J Nutr. 2012 Sep 28 108(6) 958-62. 13 Dideriksen KJ Reitelseder S Petersen SG Hjort M Helmark IC Kjaer M Holm L. Stimulation of muscle protein synthesis by whey and caseinate ingestion after resistance exercise in elderly individuals. Scand J Med Sci Sports. 2011 Dec 21(6) e372-83. 14 Volpi E Ferrando AA Yeckel CW Tipton KD Wolfe RR. Exogenous amino acids stimulate net muscle protein synthesis in the elderly. J Clin Invest. 1998 May 1 101(9) 2000-7. 15 Volpi E Mittendorfer B Wolf SE Wolfe RR. Oral amino acids stimulate muscle protein anabolism in the elderly despite higher first-pass splanchnic extraction. Am J Physiol. 1999 Sep 277(3 Pt 1) E513-20. 16 Paddon-Jones D Sheffield-Moore M Zhang XJ Volpi E Wolf SE Aarsland A Ferrando AA Wolfe RR. Amino acid ingestion improves muscle protein synthesis in the young and elderly. Am J Physiol Endocrinol Metab. 2004 Mar 286(3) E321-8. 17 B rsheim E Tipton KD Wolf SE Wolfe RR. Essential amino acids and muscle protein recovery from resistance exercise. Am J Physiol Endocrinol Metab 2002 283 E648 E657. 18 Tipton D Wolfe RR. Protein and amino acids for athletes. Journal of Sports Sciences 2004 22 65 79. 19 Tipton KD Rasmussen BB Miller SL Wolf SE Owens-Stovall SK Petrini BE Wolfe RR. Timing of amino acid-carbohydrate ingestion alters anabolic response of muscle to resistance exercise. Am J Physiol Endocrinol Metab 2001 281 E197-E206.. 20 Tipton KD Rasmussen BB Miller SL Wolf SE Owens-Stovall SK Petrini BE Wolfe RR. Timing of amino acid-carbohydrate ingestion alters anabolic response of muscle to resistance exercise. Am J Physiol Endocrinol Metab 2001 281 E197-E206. 21 Wilson J Wilson GJ. Contemporary Issues in Protein Requirements and Consumption for Resistance Trained Athletes. Journal of the International Society of Sports Nutrition 2006 3 7-27. 22 Personal communication with John Alkire Zanda LLC. 23 Tipton KD Gurkin BE Matin S Wolfe RR. Nonessential amino acids are not necessary to stimulate net muscle protein synthesis in healthy volunteers. J Nutr Biochem. 1999 Feb 10(2) 89-95. 24 Volpi E Kobayashi H Sheffield-Moore M Mittendorfer B Wolfe RR. Essential amino acids are primarily responsible for the amino acid stimulation of muscle protein anabolism in healthy elderly adults. Am J Clin Nutr. 2003 Aug 78(2) 250-8. 25 Paddon-Jones D Sheffield-Moore M Katsanos CS Zhang XJ Wolfe RR. Differential stimulation of muscle protein synthesis in elderly humans following isocaloric ingestion of amino acids or whey protein. Exp Gerontol. 2006 Feb 41(2) 215-9. 26 Ferrando AA Paddon-Jones D Hays NP Kortebein P Ronsen O Williams RH McComb A Symons TB Wolfe RR Evans W. EAA supplementation to increase nitrogen intake improves muscle function during bed rest in the elderly. Clin Nutr. 2010 Feb 29(1) 18-23. 27 Personal communication with John Alkire Zanda LLC. Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno 56 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to drwillards for info about this advertiser PRODUCTSPOTLIGHT Cold & Flu Fixers hether catching a cold getting the flu or dealing with sinus issues feeling ill can make even the easiest tasks seem nearly impossible and can interrupt your regular routine. According to the Centers for Disease Control and Prevention (CDC) while you can catch a cold or get the flu year round in the U.S. the flu virus is most common during the fall and winter months. Further approximately 5 to 20 percent of Americans will get the flu each year while adults usually get two to four colds each year. Children are more susceptible to colds and may get W B Y S H A R I B A R B A N E L as many as five to 10 colds each year. Cold and flu symptoms are often confused for each other because they are similar. They can include symptoms such as coughing nasal symptoms (runny nose and congestion) as well as an achy feverish feeling in the body. According to WebMD a cold is milder than the flu and may make you feel bad for a few days while the flu can make you fell sick for longer. Cold symptoms can also be mistaken for hay fever or a sinus infection (and vice versa). Among WebMD s tips for helping to prevent a cold or the flu wash your hands sneeze into a tissue or crook of your arm (instead of your hands) avoid touching your face exercise regularly and eat food containing phytochemicals. Getting enough sleep avoiding alcohol and staying hydrated are good tips for staying healthy during the cold winter months. Unfortunately sometimes we get sick no matter how careful we may be. Below are a few examples of cold sinus and flu products that are available that can help one get on the road to a speedy recovery. Flu Fix Genexa s (Beverly Hills CA) Flu Fix (MSRP 14.99 60 tablets) offers powerful multi-symptom flu relief and effectively treats flu symptoms including fever and headache cough and sore throat body aches and runny nose and sneezing. Flu Fix is certified organic and non-GMO (genetically modified organism) verified and provides homeopathic flu relief that is natural non-drowsy safe and effective. With less fillers and organic active ingredients Genexa medicines are purer and healthier according to the company. The easy chewable tablet is designed to take anytime anywhere. For more information call (855) GENEXA or visit Cold Weather Wellness Cold Weather Wellness from Terry Naturally Europharma (Green bay WI) delivers clinically studied ingredients that strengthen the body in cold weather. The product combines a trio of standardized herbs echinacea which helps the immune system respond to the challenges of winter andrographis clinically shown to support lung and respiratory health and pelargonium also known as umckaloabo which lends additional support to the respiratory system and immune strength. Cold Weather Wellness provides the right ratio of botanicals to help strengthen immune defenses provide sinus and bronchial support and promote everyday resistance according to the company. The suggested retail price for a 60capsule bottle is 37.95. For more information call (866) 598-5487 or visit Myrtol 300 Myrtol 300 from PohlBoskamp (Thousand Oaks CA) helps soothe coughs due to throat irritation while helping to support a healthy respiratory system. Recognized as the German pill with a funny name Myrtol 300 was initially launched in the European market and has been used for more than 40 years by millions of people in 23 different countries. The supplement contains d-EOLM--a proprietary blend of distilled essential oils of eucalyptus sweet orange lemon and myrtle--which together have a mucolytic effect that supports healthy mucus production and expectoration. Now available in the U.S. as an easy-to-swallow capsule Myrtol 300 can be purchased without a prescription. A 20-capsule box retails for 24.95. For more information visit 58 VITAMIN RETAILER SinuZyme Redd Remedies (Bradley IL) has developed a full suite of products to provide fast-acting natural solutions for sinus and respiratory health. SinuZyme (MSRP 24.99 40 capsules) is a unique formula that offers powerful short-term support to open and clear the sinus passageways. It supports both the immune and lymphatic systems and promotes the body s natural detoxification process. Unlike over-the-counter products that can leave you feeling drowsy and disconnected SinuZyme is all natural non-drowsy gluten free and stimulant free. For more information call (888) 453-5058 or visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Branch Out and Join VRM Media s FAMILY OF PUBLICATIONS VR s Upcoming Issue Highlights November 10 4 17 ad closing Science of Supplements Winter Issue SOHO Expo Show Issue December Cognitive Health 10 30 17 ad closing 2017 Best New Products Year-in-Review 2018 Media Planner Available Soon Contact One of Our Ad Specialists Today Russ Fields at 732-432-9600 ext. 102 e-Mail RussF Gary Pfaff at 732-432-9600 ext. 103 e-Mail GaryP HEALTHANDNUTRITION By Cheryl Myers I can t think of many sensations more distressing than the inability to catch your breath. There can be lots of situations that leave you gasping running too fast for too long falling on your back and having the wind knocked out of you and a number of both acute and chronic disease conditions. Respiratory health problems generally fall into two categories acute (short-term) and chronic (long-term) diseases. Some examples of acute problems would be colds sinus infections influenza bronchitis or pneumonia. Examples of some chronic conditions are asthma chronic bronchitis emphysema and any chronic obstructive pulmonary disease (COPD). Acute problems are quite often the result of infections which can be viral bacterial or even fungal. Unfortunately many of the over-thecounter drugs often used for coughs 60 VITAMIN RETAILER and cold have a very unsettling adverse effect track record. For example many cough and cold formulas contain decongestants. Non-drowsiness decongestants are generally based on pseudoephedrine or similar compounds. They work by constricting blood vessels which is not a good thing for blood pressure and heart function. Side effects include irregular heartbeat shortness of breath restlessness nervousness sleep problems or in rare instances seizures and hallucinations. Other decongestants are antihistamines the most popular of which is diphenhydramine. Unfortunately long-term use of diphenhydramine and drugs in the same class significantly increase your risk of Alzheimer s disease. There are many safe and effective dietary supplements that can be very useful for acute respiratory issues. Some address the agents causing the infections and respiratory problems and others address the lung inflammation that results in dysfunction. Infections Interfering With Respiratory Function Elderberry A unique form of elderberry called Haschberg or Austrian elderberry has key compounds that help prevent illness and speed recovery. In a randomized double-blind placebo-controlled Australian study 312 air travelers flew a minimum of seven hours and stayed four days at their destination. Before during and after their travel cold episodes duration and symptoms were tracked via surveys. The Haschberg elderberry group had far fewer illnesses as a group and if they did become ill their symptoms were significantly milder and had a shorter duration. Propolis Propolis is an interesting fusion of WWW.VITAMINRETAILER.COM SEPTEMBER 2017 plant and bee activity. It is collected from trees and processed by bees that mix it with wax and other compounds to protect the hive from infections. It has very strong antiviral and antibacterial activity. A clinically studied type called GH2002 propolis is purified to remove any wax debris or dirt. A German study tested GH2002 against a variety of pathogenic bacteria including methicillin resistant staphylococcus aureus (MRSA) and the bacteria Streptococcus pyogenes. Within six hours it stopped the activity of S. pyogenes the cause of strep throat. The study also found that GH2002 had a high degree of antibacterial activity against all tested MRSA strains. This is very promising news. was given to 40 people with asthma ranging from the age of 18 to 75 years old. When the study was completed 70 percent showed significant improvement. Boswellia inhibits the action of histamine-producing mast cells so it could be very effective at reducing sinus pressure and swelling without the side effects of conventional treatments. Boswellia also inhibits the human leukocyte elastase (HLE) making it an excellent treatment for COPD. Proper levels of vitamin D are not just about preventing respiratory problems during the cold and flu season-- it is important all the time. The most clinically studied boswellia is Boswellia serrata. It is important that medicinal boswellia be standardized for at least 10 percent AKBA (acetyl-keto 11-beta boswellic acid) and purified to remove BBA (beta boswellic acid--a pro-inflammatory compound) for consistent results. improves the speed and beat of tiny fingerlike projections in the sinuses called cilia. The cilia are responsible for the mechanical movement of the mucous and sinus fluid for easier expulsion from the body. The eucalyptus compound 1 8 cineole is also quite useful for fighting asthma. A clinical study at the Bonn University Hospital in Germany demonstrated the effectiveness of 1 8 cineole from eucalyptus oil for patients with severe asthma. The results of the 12 week study were very encouraging--12 of the 16 patients in the cineole group versus 4 of the 16 patients in the placebo group were able to reduce their use of steroid asthma medications. Vitamin D Because vitamin D is responsible for many activities throughout the body low levels of this nutrient can contribute to a susceptibility to allergies colds and influenza (flu). In a longterm study from Great Britain it was found that each increase of vitamin D3 corresponded with a 7 percent lowered risk of infection. An American medical survey found that low vitamin D correlated with sneezing and sinus infections. Proper levels of vitamin D are not just about preventing respiratory problems during the cold and flu season--it is important all the time. Myrtle Myrtle oil like eucalyptus oil provides 1 8 cineole and has antibacterial properties. In fact Ethiopian researchers (where the botanical has been traditionally used) showed that it inhibits many common diseasecausing bacteria including Escherichia coli and Staphylococcus aureus. Other research has shown that it fights against Mycobacterium tuberculosis the primary cause of tuberculosis which has made an alarming comeback in recent years. Myrtle s 1 8 cineole also stimulates the cilia to better clear nasal passages and the bronchi. Lemon Oil Like eucalyptus and myrtle lemon oil fights bacteria and inflammation. Lemon oil is loaded with d-limonene. A study in Israel found that dlimonene was a highly effective in preventing bronchial restriction and inflammation related to air pollution exposure. This is only a sampling of natural compounds that can have incredible benefits for respiratory problems. VR Lung Inflammation Boswellia Boswellia is sometimes called frankincense especially when used as a perfume incense or oil. Its properties have been celebrated for millennia. Modern science has discovered that boswellia is particularly effective at reducing lung inflammation because it is a very potent inhibitor of the 5lipoxegenase (5-LOX) pathway. This is the pathway that is associated with lung inflammation and there are no over-the-counter drugs and very few prescription drugs that target 5-LOX. Boswellia inhibits the 4-series leukotrienes (LTB4 LTC4 LTD4 and LTE4) that are activated in part by 5LOX making it helpful for asthma allergies sinusitis emphysema as well as other types of lung inflammation. In a six-week double-blind placebo-controlled clinical study boswellia Sinus Congestion and Inflammation Eucalyptus Perhaps the best-known herb for sinus congestion is eucalyptus oil. While the scent of eucalyptus is well known for opening the sinuses it also works systemically to clear the sinuses and improve breathing. Eucalyptus oil contains 1 8 cineole alpha pinene and limonene. These compounds possess strong antiinflammatory and antibacterial activity. It has a mucolytic effect meaning it thins the mucus for easier drainage and also reduces the inflammation in the sinus passages for easier transit. But perhaps most importantly cineole References Pseudoephedrine side effects. Available at sfx pseudoephedrine-side-effects.html. Accessed July 31 2017. AGS A Little Anticholinergic Burden Can Be Disabling. Available at meetingcoverage ags 9367 Accessed 07-31-17. Anticholinergic drugs and dementia risk. blog common-anticholinergicdrugs-like-benadryl-linked-increased-dementia-risk201501287667. Accessed 07-31-17. (Continued on page 64) VITAMIN RETAILER 61 SEPTEMBER 2017 WWW.VITAMINRETAILER.COM NATURALMEDICINE with Dr. Michael Murray Natural Solutions for Andropause and Low T B Y M ICHAEL T. M URRAY ND o men experience a similar physiological event to what women experience during menopause Often referred to as andropause male menopause or man-opause this does have superficial similarities to menopause. But while all women go through menopause not all men go through andropause. D therapy. Suffice it to say that this whole area of andropause and low T is fraught with controversy. Symptoms of Low T in Aging Men Do low levels of testosterone produce symptoms in middle-aged men Absolutely. In fact the classic symptoms have been recognized more than 70 years ago when two American physicians Carl Heller MD and Gordon Myers MD showed the effectiveness of testosterone treatment for symptoms of fatigue depression irritability reduced libido erectile dysfunction night sweats and hot flashes. Subsequent studies over the years have definitely found that some but not all men with low age-adjusted testosterone levels show these sorts of symptoms as well as improvement with testosterone therapy. What is Andropause Andropause reflects the appearance of signs and symptoms related to the slow but steady reduction in the hormones testosterone and dehydroepiandrosterone in middle-aged men. Decreased testosterone naturally occurs as men age but in andropause or its more technically correct term of hypogonadism levels drop below the normal range for a given age. In case you have not seen the ads for Low T on TV or in the press there is a big push by suppliers of prescription testosterone preparations to get men hooked on the quick fix of testosterone 62 VITAMIN RETAILER What Causes Low T Testosterone levels naturally decline 10 percent every decade after age 30 or roughly 1 percent each year. That is normal what is not normal is when testosterone levels drop faster than this rate. There are a number of factors that can lead to low testosterone including Obesity diabetes and insulin resistance are the main causes of low testosterone today. The level of total and free testosterone is reduced in obese men in proportion to the level of obesity. Making matters worse is that estrogen is increased. Chronic inflammation is another risk factor for low testosterone. Insulin resistance is the key factor in causing silent inflammation and high levels of high-sensitivity C-reactive protein (hsCRP). Increased exposure to xenoestrogens --compounds in food and the environment that exert estrogenic effects including pesticides phthalates (plastics) tobacco smoke byproducts heavy metals (lead mercury etc.) and various solvents. Xenoestrogens enhance the effects of estrogen in men WWW.VITAMINRETAILER.COM SEPTEMBER 2017 leading to lower production of testosterone. Lack of physical activity. On the flip side one of the quickest ways to boost testosterone production is regular bouts of short intense exercise especially weight lifting. Stress has a negative effect on testosterone levels by increasing the release of the adrenal hormone cortisol. Boosting Testosterone The best approach to boosting testosterone levels in men with low T is addressing underlying issues by improving the action of insulin achieving ideal body weight and improving blood sugar control. Weight loss alone has been shown to increase testosterone levels by 50 percent. Beyond these basic measures there are a number of natural products that may be helpful Zinc is perhaps the most critical trace mineral for male sexual function and is found in high concentrations within the prostate testes and particularly high amounts are also found in the semen (approximately 2.5 mg of zinc is lost per ejaculate). It is involved in virtually every aspect of male reproduction including testosterone metabolism. Several studies support the use of zinc supplementation in the treatment of low sperm counts especially in the presence of low testosterone levels. In these studies zinc has shown an ability to raise both sperm counts and testosterone levels. Many men may be suffering from low T simply because they are lacking sufficient zinc. Daily supplementation of 30 to 45 mg is recommended to ensure adequate zinc levels. Fenugreek contains a number of active plant steroids most notably fenuside and protodioscin. Fenugreek extracts have shown promising results in improving libido and testosterone levels in several human clinical studies. In one double-blind study the group taking 600 mg of special fenugreek extract daily reported improved libido (81.5 percent) recovery time (66.7 percent) and quality of sexual performance (63 percent) as well as a mild effect in boosting testosterone levels. In another study 50 male subjects between the ages of 35 to 65 years took 500 mg per day of a 20 percent protodioscin content fenugreek extract. Free testosterone levels were improved in 90 percent of the study population as much as 46 percent. Eurycoma Longifolia (tongkat ali or longjack) is a flowering plant native to Indonesia Malaysia that is heavily promoted as a testosterone booster and sexual performance enhancer. There is some evidence to support these claims along with concerns over fake products on the market. In one study in men with Low T a daily dosage of 200 mg of a standardized water-soluble extract of longjack produced a 46 percent increase in total testosterone levels with 90 percent of the subjects achieving testosterone levels within the reference range for their age. In another study 13 physically active males (ages 57 72 years) given 400 mg of longjack extract daily for five weeks demonstrated a 15 percent increase in serum testosterone and a 61 percent increase in free testosterone levels. Positive results have also been noted for improving sperm counts and sexual well-being. The preliminary studies have to Tribulus terrestris (tribulus) has been used traditionally in ayurvedic medicine as a tonic and aphrodisiac and in European folk medicine to increase A Quick Look at Natural Products for Erectile Dysfunction early one out of every four men more than the age of 50 experience the pain of losing the ability to perform the sexual act due to erectile dysfunction (ED). In more than 90 percent of cases in men over the age of 50 the cause is due to some physiological reason. Common causes of impotence are atherosclerosis diabetes low testosterone and the use of various prescription drugs such as those for high blood pressure depression and allergies. Atherosclerosis of the penile artery is the primary cause of ED in more than half of the men over 50 and is a major red flag for an impending heart attack or stroke. Drugs such as Viagra and Cialis work for a time because they artificially improve blood flow to erectile tissue but an effective long-term solution is improving the health of the arteries through diet lifestyle and proper supplementation. For optimal sexual function we need optimal nutrition. A diet rich in whole foods particularly vegetables fruits whole grains legumes nuts and seeds is extremely important. So to are some basic supplements--a high potency multiple vitamin and mineral formula plant-based antioxidants and a pharmaceutical grade fish oil. Beyond these basics as well as some of the herbs used for boosting testosterone levels there are some additional natural products that deserve special mention Arginine increases the formation of nitric oxide (NO) within blood vessels. As it relates to ED by increasing NO levels arginine supplementation may improve blood flow to erectile tissue-- the same net effect of drugs like Viagra and Cialis. In one double-blind study 31 percent of patients taking L-arginine reported a significant improvement in sexual function compared to only 11 N percent of the control subjects. Typical dosage is 1 500 to 3 000 mg daily L-citrulline may produce even better results than arginine. The rationale is that it escapes metabolism in the intestines and after being absorbed it is efficiently converted to arginine where needed. In one study 50 percent of men with mild ED taking 1.5 g of L-citrulline daily for one month had an improvement in the erection hardness score increase to normal erectile function while that improvement was noted in only 8.3 percent of the men taking placebo. Procyanidolic oligomers from either grape seed or pine bark extract may be helpful. In a couple of studies pine bark extract was shown to dramatically increase the benefits of arginine. The recommended dosage is 150 to 300 mg per day. Maca is becoming increasingly popular. Maca is the common name for Lepidium meyenii a plant in the broccoli family that is grown exclusively in Peru. It looks a lot like a turnip. One of maca s most renowned benefits is the enhancement of sexual desire and function for both men and women. Clinical trials confirm these properties including maca s benefits in erectile function. Maca does not appear to directly affect the level of testosterone but rather acts on the entire endocrine system to reduce the harmful effects of stress while improving mood energy and endurance. There are many forms and types of maca. For general health I like raw maca powder especially from black roots. When stronger effects are desired extracts made from the whole tubers that have been gelatinized (removal of the starch) are often recommended. The typical daily dosage for maca is 3 to 6 grams three times daily. VITAMIN RETAILER 63 SEPTEMBER 2017 WWW.VITAMINRETAILER.COM NATURALMEDICINE sexual potency. While studies in healthy males with normal testosterone levels have not shown tribulus to raise testosterone levels there is some clinical evidence that it may be effective in raising testosterone levels in men with low T. A 2012 study showed that consuming six grams of tribulus root for 60 days raised testosterone levels by 16 percent and improved erections and frequency of sex in men with low sperm counts. Typical dosage for tribulus extracts are 100 to 250 mg per day. Chrysin is a flavonoid that has been shown to be an inhibitor of the aromatase enzyme that converts testosterone to estrogen. Chrysin is available as a dietary supplement but it has a low bioavailability. Natural sources like royal jelly and propolis may contain other factors that improve absorption. I really like royal jelly for low T even though there are no clinical investigations in this application. Royal jelly is produced by nurse bees that mix honey and bee pollen with enzymes in the glands of their throats to produce a thick milky substance that they then feed to the queen bee. Royal jelly is a concentrated food as evident by the queen bee s superior size astounding ovulation stamina and longevity. The scientific investigation into the health promoting properties of royal jelly has focused on its ability to lower blood cholesterol levels but I think it exerts far greater benefits. The typical dosage is 50 to 100 mg per day. expectations are required along with some common sense. If a man is overweight does not exercise and causes significant stress on his system because of other dietary and lifestyle factors none of these natural products are likely to produce the real magic that he is looking for. VR Final Comments There are a lot of options in natural medicine for men to improve their declining testosterone libido and sexual performance. However realistic Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit HEALTHANDNUTRITION (Continued from page 61) Schubert CC Boustani M Callahan CM Perkins AJ Carney CP Fox C Unverzagt F Hui S Hendrie HC. Comorbidity profile of dementia patients in primary care are they sicker J Am Geriatr Soc. 2006 Jan 54(1) 104-9. Gray SL Anderson ML Dublin S Hanlon JT Hubbard R Walker R Yu O Crane PK Larson EB. Cumulative use of strong anticholinergics and incident dementia a prospective cohort study. JAMA Intern Med. 2015 Mar 175(3) 401-7. 177 000 emergency medical visits annually by older adults experiencing adverse drug reactions (Adults and Older Adult Adverse Drug Events. MedicationSafety Adult_AdverseDrugEvents .html). Tiralongo E Wee S Lea RA. Does elderberry benefit intercontinental air travelers Presented at the 21st Annual International Integrative Medicine Conference in Melbourne July 17-19 2015. Astani A Zimmermann S Hassan E Reichling J Sensch KH Schnitzler P. Antimicrobial activity of propolis special extract GH 2002 against multidrug-resistant clinical isolates. Pharmazie. 2013 68(8) 695-701. Nahas R Balla A. Complementary and alternative medicine for prevention and treatment of the common cold. Can Fam Physician. 2011 Jan 57(1) 31.6]. Prescott S Nowak-Wgrzyn A. Strategies to prevent or reduce allergic disease. Ann Nutr Metab. 2011 59 Suppl 1 28-42. Berry DJ Hesketh K Power C Hypp nen E. Vitamin D status has a linear association with seasonal infections and lung function in British adults. Br J Nutr. 2011 Nov 106(9) 1433-40. Ammon HP Safayhi H Mack T Sabieraj J. Mechanism of anti-inflammatory actions of curcumine and boswellic acids. J Enthnopharmacol. 1993 38 113-119. Gupta I Gupta V Parihar A Gupta S L dtke R Safayhi H Ammon HP. Effects of Boswellia serrata gum resin in patients with bronchial asthma results of a double-blind placebo-controlled six week clinical study. Eur J Med Res. 1998 Nov 17 3(11) 511-4. Ammon HP Mack T Singh GB Safayhi H. Inhibition of leukotriene B4 formation in rat peritoneal neutrophils by 64 VITAMIN RETAILER an ethanolic extract of the gum resin exudate of Boswellia serrata. Planta Med. 1991 57 203-207. Sharma ML Khajuria A Kaul A et al. Effect of salia guggal ex-Boswellia serrata on cellular and humoral immune responses and leucocyte migration. Agents Actions. 1988 24 161-164. Samuelsson B Leukotrienes mediators of immediate hypersensitivity and reactions and inflammations. Science. 1983 220 568-75. Pungle P Banavalikar M Suthar A Biyani M Mengi S. Immunomodulatory activity of boswellic acids of Boswellia serrata Roxb. Indian J Exp Biol. 2003 Dec 41(12) 1460-2. Siddiqui MZ. Boswellia serrata a potential antiinflammatory agent an overview. Indian J Pharm Sci. 2011 May 73(3) 255-61. Rall B Ammon HP Safayhi H. Boswellic acids and protease activities. Phytomedicine 1996 3 75-76. Safayhi H Rall B Sailer ER Ammon HP. Inhibition by boswellic acids of human leukocyte elastase. J Pharmacol Exp Ther.1997 281 460-463. Mulyaningsih S et al. Antibacterial activity of essential oils from Eucalyptus and of selected components against multidrug-resistant bacterial pathogens. Pharm Biol. 2011 49(9) 893-9. Silva J Abebe W Sousa SM Duarte VG Machado MI Matos FJ. Analgesic and anti-inflammatory effects of essential oils of Eucalyptus. J Ethnopharmacol. 2003 89(2-3) 277-83. Cermelli C Fabio A Fabio G Quaglio P. Effect of eucalyptus essential oil on respiratory bacteria and viruses. Curr Microbiol. 2008 56(1) 89-92. Juergens U R Dethlefsen U Steinkamp G et al. Antiinflammatory activity of 1 8 cineole (eucalpytol) in bronchial asthma a double blind placebo controlled trial. Respir Med. 2003 97(3)250 256. Salari MH Amine G Shirazi MH Hafezi R Mohammadypour M. Antibacterial effects of Eucalyptus globulus leaf extract on pathogenic bacteria isolated from specimens of patients with respiratory tract disorders. Clin Microbiol Infect. 2006 12(2) 194-6. Rossi A Di Paola R Mazzon E et al. Myrtucommulone from Myrtus communis exhibits potent anti-inflammatory effectiveness in vivo. J Pharmacol Exp Ther. 2009 329(1) 76-86. Pereira PC Cebola MJ Bernardo-Gil MG. Evolution of the yields and composition of essential oil from Portuguese myrtle (Myrtus comunis L.) through the vegetative cycle. Molecules. 2009 14(8) 3094-105. Alem G et al. In vitro antibacterial activity of crude preparation of myrtle (Myrtus communis) on common human pathogens. Ethiop Med J. 2008 46(1) 63-9. Zanetti S Cannas S Molicotti P Bua A Cubeddu M Porcedda S Marongiu B Sechi LA. Evaluation of the Antimicrobial Properties of the Essential Oil of Myrtus communis L. against Clinical Strains of Mycobacterium spp. Interdiscip Perspect Infect Dis. 2010. pii 931530. Epub 2010 Jul 29. Essential oil of Myrtus communis L. as a potential antioxidant and antimutagenic agents. Mimica-Duki N Bugarin D Grbovi S et al. Molecules. 2010 Apr 15 15(4) 2759-70. Cheryl Myers is an integrative health nurse author and an expert on natural medicine. She is a nationally recognized speaker who has been interviewed by the New York Times Wall Street Journal and Prevention magazine. Her many articles have been published in such diverse journals as Aesthetic Surgery Journal and Nutrition in Complementary Care and her research on botanicals has been presented at the American College of Obstetrics and Gynecology and the North American Menopause Society. Myers is the head of Scientific Affairs and Education for EuroPharma Inc. WWW.VITAMINRETAILER.COM SEPTEMBER 2017 EXPOEASTBOOTHPREVIEW September 13-16 2017 Baltimore Convention Center Baltimore MD The following manufacturers advertising in this issue have submitted information describing their plans for Expo East--product launches show specials and special services are all included below. Booth numbers have also been included to make it easier to find these companies while walking the show floor. Bluebonnet Nutrition--Booth 3445 Please visit Bluebonnet s (Sugar Land TX) booth for trade show discounts and lower prices on all Whey Protein Powders. New product introductions include Simply Energy Powder (Lemon Grape Strawberry Kiwi) Extreme Edge BCAA plus Glutamine Powder (Strawberry Kiwi) Targeted Choice Blood Pressure Support Targeted Choice Stress Relief Targeted Choice Liver Detox Targeted Choice Blood Sugar Support Ashwagandha Root Extract Advanced Choice Ladies SingleDaily Probiotic and Advanced Choice SingleDaily Probiotic For more information call (800) 580-8866 or visit Health Plus Inc.--Booth 3339 Visit Health Plus Inc. (Chino CA) at booth 3339. Health Plus entire line of fine digestive products will be on sale from various distributors at up to 35 percent off including all of its best selling Super Colon Cleanse and Colon Cleanse SKUs. The company will also have special offers available direct. Don t forget about Health Plus Prebiotic Formula which feeds all of the existing probiotic strains in your system For more information call (800) 822-6225 or visit Mushroom Wisdom Inc.--Booth 3234 Visit Mushroom Wisdom (East Rutherford NJ) America s premier mushroom company at Booth 3234 during Expo East 2017 for exclusive show discounts including buy 2 get 2 as well as new product promotions. Also enter to win a free Carlson Labs--Booth 3543 new product shelf fill (3 pcs.) with either three bottles of the new Visit Carlson (Arlington Super Poria or three bottles of the new Maitake D-Fraction (PRO 4X) Heights IL) at booth 3543 for EZ Spray. Visit booth 3234 or Call (800) 747-7418 or your distribufun giveaways free samples tor to place show orders. Mushroom Wisdom--science compleshow specials and an intromenting ancient wisdom. duction to Carlson s new products including Olive Your For more information call (800) 747-7418 or visit Heart Curcumin Vitamin D3 K2 capsules Super Daily K2 Super Daily D3 K2 for adults and kids Smart Catch for Teens Elite DHA and Super Omega-3. Natural Factors--Booth 3547 Carlson has been dedicated to providing families with Natural Factors (Monroe WA) will be offering exciting the highest quality vitamins minerals omega-3s and giveaways hot show deals and innovative new products. other nutritional supplements since 1965. Visit the booth for details. Gaetano A. Morello ND will be For more information call (847) 255-1600 or visit presenting Emerging Clinical Insights into Mitochondria and Their Central Role in Health on Friday at 1 30 p.m. Dr. King s by King Bio--Booth 3045 Dr. King s by King Bio (Asheville NC) proudly unveils three new 100 percent organic homeopathic medicinal lotions to tantalize buyers--plus Dr. King also shares hands-on healing techniques (with valuable reference chart handouts). Learn how to eliminate blockages in stagnant organs move lymph and reset your body s control networks to overcome allergies. Dr. King demonstrates onstage Thursday at 11 30 a.m. or catch him during must-see demos at booth 3045 (near Nordic Naturals) on Thursday from 10-11 a.m. or 2-4 p.m. as well as on Friday and Saturday from 11 a.m. to noon or 3-5 p.m. For more information call (800) 543-3245 Nordic Naturals--Booths 3145 & 8412 Everybody needs omega-3s especially kids. This fall it s all about Nordic Naturals (Watsonville CA) enhanced children s product line. Come check the company s exclusive show deals taste the best gummies all day and stop by at happy hour for an adult beverage at booth 3145. Digestive health is also key to foundational health. Come get your first month of Nordic Flora Probiotics line on us at booth 8412 in the Hot New Products area. For more information call (831) 724-6200 x143 or visit 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 in the Baltimore Convention Center Room 321. For more information call (877) 551-2179 or visit NeoCell--Booth 3055 NeoCell (Irvine CA) manufactures the world s No. 1 collagen supplement formulas for vibrant youth glowing beauty and unstoppable vitality. NeoCell is known for award-winning innovation sustainable packaging initiatives charitable giving and driving the entire collagen category through education and marketing. Come visit NeoCell and Celebrity Chef Charles Chen at booth 3055 for samples and mouth-watering NeoCell collageninfused recipes. The company will be featuring its newest SKU s Collagen Cookie Bars in two delectable flavors Coconut Chocolate Chunk and Peanut Butter Crunch. For more information call (949) 699-1626 or visit EXPOEASTBOOTHPREVIEW September 13-16 2017 Baltimore Convention Center Baltimore MD North American Herb & Spice--Booth 3211 North American Herb & Spice (NAHS Lake Forest IL) is excited to announce the release of several new products including its NutraMilk superfood packs made from turmeric chaga ashwagandha and maca along with end cap displays featuring Canacurmin and Turmeric Power Plus. Come visit NAHS at booth 3211 to taste what s new and register the raffle for a chance to win a FitBit. Also ask the NAHS team about it exclusive Expo East show deal. For more information call (800) 243-5242 or visit NOW--Booths 3106 (main) & 1922 (food) Visit NOW s (Bloomingdale IL) main booth (3106) where the company is offering up to 40 percent off on select items free samples and special giveaways. New product introductions include Brain Attention Krill & CoQ10 Libido Fem Magnesium Inositol Relax Beef and Chicken Bone Broths Grass-Fed Whey Protein Concentrate Powders Organic Essential Oils Helichrysum Oil Blend and Carrot Seed Oil as well as Magnesium Flakes. At NOW s Food booth (1922) the company will be featuring Ellyndale Q Cups introducing the new Ellyndale Smoked Ghost Pepper Coconut Infusions as well as a variety of organic teas. For more information call (630) 545-9098 or visit Pacific Resources International--Booth 533 Come visit Pacific Resources International (Carpinteria CA) at booth 533 and experience the essence of New Zealand for yourself The company imports the finest honey and natural sea salt from New Zealand including the famous Manuka honey which we were first to bring to the U.S. Pacific Resources International has the largest selection of Manuka honey with certificates of analysis available on request. Get 15 percent off the company s wholesale prices and free shipping in the U.S. with no minimums. For more information call (805) 684-0624 or visit Redd Remedies--Booth 3325 At Expo East Redd Remedies (Bradley IL) will be offering show specials up to 35 percent off including 25 percent off mix & match (25 piece minimum) 30 percent off Throat Drop Spinner rack and 30 percent off the Joint Health floor displays (at show only). In addition Redd Remedies Gouch is now available in a tart cherry Gouch Liquid 16 oz. or a convenient 2-oz. travel size. Curcumin T4 chewable (spearmint flavor) featuring biologically active Curcumin C3 Reduct is available in 60 chewable tablets or 12-ct. travel size. For more information call (888) 453-5058 or visit 68 VITAMIN RETAILER Reserveage Nutrition--Booth 3753 Inspired by the wisdom of nature and the wellness practices of cultures from around the world Reserveage Nutrition (Boca Raton FL) designs premium supplements for nourishing health and beauty from within. Visit Reserveage at booth 3753 where the company will reveal groundbreaking innovation and sample some of its most popular products. Ask about show specials including a 25 percent line drive on Reserveage Nutrition ReBody and CocoaWell plus a 2 2 on any new SKU placement. For more information call (561) 443-5301 or visit Superior Source--Booth 3228 Superior Source s (Los Angeles CA) No Shot B-12 MicroLingual instant dissolve tablets now combines B12 B6 and folate all in their bioactive forms. The company s new Activated formula has methylcobalamin 2 000 mcg B6 2 mg (as pyridoxal-5 -phosphate) and methylfolate 1 200 mcg (item 90475). At Expo East Superior Source will also be introducing K2 (MK-7) 300 mcg (item 90435) and LTheanine 200 mg (item 90045). Visit the booth for a show special of 20 percent in additional free product. For more information call (800) 421-6175 or visit Vibrant Health--Booth 3039 To mark Vibrant Health s (Shelton CT) 25th anniversary the company is releasing limited edition Green Vibrance flavors Chocolate Coconut and Matcha Tea. Stop by to sample and vote for your favorite at booth 3039. And don t miss Vibrant Health s Celebration at the Booth on Friday. Founder Mark Timon will be there to sign his book Controlling Bad Bacteria followed by a champagne toast. Visit the booth for your free gift and at booth only specials. For more information call (203) 922-8000 or visit Wakunaga of America--Booth 3747 Visit the Wakunaga of America (Mission Viejo CA) booth at Expo East for new products samples and discounts. Look at what s new The Kyo-Green Powdered Drink Mix line is growing with a fresh new look and new items. Show Specials include line drive discounts up to 25 percent off (with distributor contributions) Kyolic Aged Garlic Extract and Kyo-Dophilus Probiotics. Winter is coming--stock up on Moducare a patented blend of plant sterols and sterolins that works to restore strengthen and balance the immune system. For more information call (800) 421-2998 or visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Targeted Choice Blood Sugar Support Vegetable Capsules SUGAR LAND TX--Targeted Choice Blood Sugar Support vegetable capsules by Bluebonnet Nutrition Corporation are a whole-food based structure-function formula with a unique blend of sustainably harvested herbal extracts. This nonGMO vegan kosher-certified formula is free of most allergens important for those who are looking for a truly natural solution to managing healthy blood glucose sugar levels already within the normal range. The MSRP for 60 and 90 capsules are 24.95 to 36.95 respectively. For more information call (800) 580-8866 or visit Dr. Bronner s Travel Size All-One Toothpaste VISTA CA--Dr. Bronner s Travel Size AllOne Toothpaste is made with 70 percent organic ingredients including organic coconut flour and coconut oil which aid as a mild abrasive and organic aloe juice to help soothe gums. The toothpaste is vegan fluoride-free non-GMO certified NSF certified and contains no synthetic foaming detergents or preservatives. Available in Peppermint flavor and packaged in 100 percent recyclable boxes and tubes the convenient 1-oz. travel size tube is TSA-compliant for carry-on luggage. Dr. Bronner s is among the first companies in North America to use for its toothpaste tube 100 percent recyclable high density polyethylene (HDPE) plastic made partly from sugar cane a renewable agriculture resource that captures carbon dioxide (CO2) and requires limited additional irrigation or fertilization. Dr. Bronner s travel size All-One Toothpaste will be available at on the Dr. Bronner s official website and retailers nationwide beginning September 1. Each tube retails for 2.49. For more information call (844) 937-2551 or visit Serrapeptase ARLINGTON HEIGHTS IL-- Serrapeptase has been widely used in Europe and Asia for nearly 30 years. Now manufactured by Carlson Labs it s recognized for its ability to digest only certain proteins providing the body with many important health benefits. Serrapeptase is a proteolytic enzyme meaning it breaks protein down into smaller components such as peptides and amino acids that the body can use. Serrapeptase supports immune cardiovascular and digestive system health and promotes joint health. The MSRP for 30 and 90 soft gels ranges from 16.90 to 45.50. For more information call (888) 234-5656 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Rhulief Pain Relieving Balm GREEN BAY WI--For arthritis pain or any other aches bruises or strains this topical analgesic is a must according to the company. Simply apply EuroPharma s Rhulief Pain Relieving Balm to the affected area and you ll feel an amazing difference--fast It features menthol and camphor in a base of boswellia eucalyptus coconut oil sesame oil and beeswax. It is for arthritis aches and pains--and so much more--Rhulief Pain Relieving Balm delivers the relief you re looking for when you need it most. Each 1.4-oz. balm retails for 16.95. For more information call (920) 406-6500 or visit Native Whey Isolate CARLSBAD CA--Designer Whey Native Whey Isolate is packed with 32 g of non-GMO grass-fed leucine-rich native whey protein isolate cold filtered from milk without denaturation of the critical whey peptides typically found in regular whey protein isolates. It contains added free-form BCAAs plus glutamine to aid transport of leucine into muscle cells which triggers protein synthesis and leads to increased muscle mass and body strength. Designer Whey Native Whey Isolate is free from artificial flavors sweeteners preservatives or colors and contains 5.5 g leucine 9.6 g BCAAs 18.1 g essential amino acids 2 g net carbs and only 150 calories per serving. It provides clinically proven superior performance in muscle power output and recovery. Each 1.85-lb. container retails for 49.99. For more information call (800) 337-4463 or visit 70 VITAMIN RETAILER Clearly Pink PurePressed Blush GREAT BARRINGTON MA--This Bubblegum Pink blush by Iredale Mineral Cosmetics with a subtle golden shimmer is a cheerful wash of color that creates a just-blushed look to define and highlight cheekbones. Formulated with minerals and antioxidants non-comedogenic and free of chemical dyes and irritating ingredients. Each blush has an MSRP of 30. For more information call (877) 8699420 or visit WWW.VITAMINRETAILER.COM SEPTEMBER 2017 NEWPRODUCTS MCT Oil Soft Gels LOS ANGELES CA--Jarrow Formulas MCT Oil soft gels offer consumers a convenient on-the-go delivery method and provide 1 000 mg of MCT oil per soft gel. Medium-chain triglycerides (MCTs) are a great source of energy to the body due to their ability to be easily metabolized while at the same time not requiring energy for absorption utilization or storage. The rapid absorption and utilization make MCT Oil an effective source of quick energy for the body specifically the brain and muscles. A 180-ct. bottle has an MSRP of 23.95. For more information call (310) 204-6936 or visit These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Nocciolata Dairy Free MIAMI FL--Italy s Rigoni di Asiago is now offering Nocciolata (pronounced no-cho-lata) Dairy Free a certified-vegan alternative of their betterfor-you higher-quality better-tasting chocolatehazelnut spread. Non-dairy lovers can now indulge in the creamy decadence as well Made with organic ingredients completely free of GMOs preservatives colors additives or artificial sweeteners Rigoni di Asiago s Nocciolata Dairy Free combines hazelnuts cocoa and cocoa butter natural vanilla extract and raw cane sugar for a chocolate-hazelnut spread with undeniably superior flavor and smooth texture. Unlike other brands which use palm oil (high in saturated fat and whose cultivation devastates the environment) Nocciolata Dairy Free is made with environmentally responsible cold-pressed sunflower oil. It also contains less sugar than other brands and is free from hydrogenated fats. A 270-g jar retails for 6.49. For more information call (305) 470-7583 or visit Natural Calm Kids AUSTIN TX--Natural Calm Kids is a delicious natural fizzy-berry flavor calm-focus formula. Along with the benefits that children get from magnesium it also provides additional soothing effects from Suntheanine choline to support brain development an easily absorbable form of B12 to support energy B6 to help support mood and D3 to promote healthy bones and teeth. The easy absorbed 4-oz. powder mixes conveniently with water or favorite beverage making it a tasty kid s treat. It is available for an MSRP of 19.95. For more information call (800) 446-7462 or visit Organic Psyllium ASHLAND OR--Yerba Prima Organic Psyllium Husks and Caps are certified gluten free so anyone can take them with confidence. Psyllium keeps the lining of the colon healthier since it cleans out pockets in the colon that may accumulate toxic waste material. Since psyllium husk fiber provides a soft bulk and mass in the colon it makes elimination easier and more comfortable. Unlike stimulant laxatives psyllium husks are gentle and not habit forming. Numerous medical studies show that psyllium husk can help lower high LDL cholesterol levels helping to support heart health. It also helps to maintain healthy cholesterol levels including good high-density lipoprotein (HDL) cholesterol in the body s bloodstream which can help carry bad LDL cholesterol from the body. One hundred twenty vegetable capsules have an MSRP of 14.99. For more information call (541) 488-2228 or visit CurcuFRESH BLOOMINGDALE IL--NOW CurcuFRESH is a minimally processed standardized curcumin juice powder with superior bioavailability. CurcuFRESH is prepared using only fresh turmeric rhizome that is never dried or extracted using solvents so curcumin remains in its native complexed form and leads to dramatically higher levels of beneficial free curcumin in the body. NOW partnered with AKAY Flavours to develop this solvent-free curcuminoid extract that is already naturally dispersed in its own matrix. It is available in vegetarian capsules (60 count) and powder for MSRPs of 27.99 and 39.99 respectively. For more information call (888) 669-3663 or visit Emerald Health Bioceuticals SAN DIEGO CA-- Emerald Health Bioceuticals has launched five condition specific formulas BLISS CALM SLEEP BRAIN and INFLAME formulated to support the innate human endocannabinoid system. They are completely free of CBD. Surprisingly phytocannabinoids exist in non-cannabis herbals and botanicals of which these products are formulated. As a result they are free to be sold nationwide. Sixty capsules have an MSRP ranging from 35.95 to 44.95. For more information call (858) 731-9333 or visit CalmBiotic MONROE WA--Natural Factors introduces CalmBiotic a convenient one-a-day shelf-stable probiotic specially designed to help alleviate stress and promote a healthy mood. CalmBiotic features 3 billion CFUs of Lactobacillus helveticus R0052 and Bifidobacterium longum R0175 two proprietary strains clinically shown to help alleviate the physical and psychological symptoms of occasional stress. Thirty vegetarian capsules have a suggested retail price of 19.95. For more information call (877) 551-2179 or visit SEPTEMBER 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 72 Don t miss a single issue of VR in 2017...go online to renew your free subscription today September17 NEWPRODUCTS Biotin Vegetarian Capsules TUXEDO NY--Lifes Secret is a brand that addresses the needs of women who are looking for pure supplements that are vegan and 100 percent natural--women who are conscious about what supplements they take and are keen to live a clean healthy life. Lifes Secret Biotin promotes more hydrated skin lustrous hair stronger nails and is available in 5 000 and 10 000 mcg in just one capsule. Biotin is a key B vitamin that helps strengthen hair and nails. Lifes Secret s products are manufactured in a GMP certified facility complying with the strictest cGMP standards to ensure quality safety and label accuracy. All Lifes Secret products are gluten free non-GMO natural and vegan friendly. The Biotin 5 000 mcg retails for 12.25 while the 10 000 mcg retails for 13.99. Each bottle includes 120 vegetarian capsules. For more information call (845) 295-8042 or visit OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Healing with Bach Flower Mandalas Coloring Book Healing with Bach Flower Mandalas is much more than just another coloring book. The system of healing developed by Dr. Edward Bach in the 1930s known today as the Bach Flowers is comprised of 38 flower essences plus the Rescue Remedy. The ultimate goal of this healing method is to assist us in freeing ourselves from limiting beliefs and emotions that hold us back from living our life to our full potential. Healing with Bach Flower Mandalas features all the Bach Flowers including the Rescue Remedy in the form of mandalas. This combination provides vast potential and opportunity for healing movement and transformation. The book is a fun tool for working with Bach Flowers. Designing and coloring the Bach Flower mandalas can be enjoyed by anyone. The coloring book includes an introduction to Edward Bach and the Bach Flowers general information about mandalas suggestions for how to work with Bach Flower mandalas quotes from Edward Bach interwoven throughout the book messages from each of the Bach Flowers and a mandala for each flower. Author Gudrun Penselin M Ed M Phys Ed illustrations by Yana-Lee Kratschat Pages 112 Price 16.95 (paperback) Publisher Rainbow Healing Publishing Contact Gudrun Penselin Gudrun Probiotics for Health 100 Amazing and Unexpected Uses for Probiotics Discover the many ways probiotics can transform your health beauty and overall wellness in this informative new guide. Probiotics--good bacteria and yeasts found in fermented foods and supplements--are a recent health craze and for good reason. Medical studies continue to reveal how probiotics improve gut health and contribute to overall wellness. Their antimicrobial and anti-inflammatory properties can help combat chronic disease including heart disease certain types of cancers and irritable bowl syndrome. They also assist the body in all-natural relief for common ailments like allergies flu colds urinary tract infections and yeast infections. Probiotics are also effective beauty aids and can be used for many things from fighting acne to taming dandruff. With Probiotics for Health you will discover all the benefits that these good bacteria and yeasts can bring from weight loss to better skin to a better immune system--without dangerous chemicals or costly procedures. Author Jo A. Panyko BS MNT Pages 144 Price 12.99 (paperback) Publisher Adams Media Contact Bethany Carland-Adams (508) 205-1607 74 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 ADVERTISERINDEX ADVERTISER American Laboratories Inc. Autism Hope Alliance Balchem Albion Bluebonnet Nutrition Corp. Carlson Laboratories Inc. C est Si Bon Company Continental Vitamin Company CW Hemp Daiwa Health Development Dr. Willard s Emerald Health Bioceuticals Health Plus Inc. Horphag Research Trading Ltd. 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PAGE 34 25 49 C4 9 36 11 19 15 57 41 17 31 21 35 13 43 29 7 C2 37 C3 53 45 27 33 38 51 5 47 1 3 39 PHONE (402) 240-3332 (800) 891-9077 (801) 773-4631 (281) 240-3332 (847) 255-1600 (888) 700-0801 (800) 421-6175 (719) 419-8169 (877) 434-3633 (605) 343-8100 (866) 993-6372 (800) 822-6225 (201) 459-0300 (800) 237-4100 (800) 747-7418 (800) 322-8704 (800) 322-8704 (949) 699-1626 (800) 662-2544 (800) 243-5242 (800) 243-5242 (888) 669-3663 (805) 684-0624 (519) 467-2071 (519) 467-2071 (519) 467-2071 (888) 453-5058 (800) 553-1896 (800) 688-2276 (800) 242-1835 (949) 855-2776 (877) 599-5327 (877) 599-5327 WEB americanlaboratories autismhopealliance balchem bluebonnet carlson cestsibon cvc cwhemp daiwa drwillards emeraldhealthbio healthplus horphag kingbio mushroomwisdom naturalfactors naturalfactors neocell nordicnaturals nahs nahs nowfoods pacificresources pharmachem pharmachem pharmachem reddremedies reserveage scandinavian vibrant wakunaga xlear xlear INDUSTRYEVENTS September 13-16 Natural Products Expo East Baltimore Convention Center Baltimore MD (303) 998-9208 September 25-29 SupplySide West Mandalay Bay Las Vegas NV November 30-December 3 SOHO Expo Gaylord Palms Hotel and Convention Center Kissimmee FL (727) 846-0320 SEPTEMBER 2017 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 75 Back Talk THIS MONTH Tom Bohager is the founder of Enzymedica. He holds a bachelor s degree in holistic nutrition and is the author of two books on the topic of enzymes. In 2008 Bohager founded the Autism Hope Alliance (AHA) in an effort to assist families of children with autism. AHA s goal is to provide hope through education financial support and volunteerism. With the help of nearly 100 companies this non-profit has distributed more 900 000 worth of natural products and educational materials to more than 30 000 families in the United States. WITH JANET POVEROMO Answer My work with the autism community began in 2003 when a book was written about the benefits that individuals with autism were having with enzyme supplements. I quickly became convinced that we could really help this community and began sponsoring the author Karen DeFelice. It was her goal to pass on what she learned by raising two children with autism. She toured the country for two years and educated thousands of families on the benefits of enzymes nutritional supplements specific diets and alternative therapies. In 2008 Enzymedica started a non-profit called the Autism Hope Alliance (AHA). It was our desire to connect brands in the natural products industry with the autism community. I knew that our industry was in a unique position to assist these families since there is a need for gluten- and casein-free foods as well as nutritional supplements of all kinds. In 2012 we decided to separate the non-profit from Enzymedica so it could stand alone. As an unencumbered non-profit AHA began to have a greater appeal to sponsors. As a result AHA has been in a position to help many more families. Since then I have served as the co-chairman with Kristin Selby Gonzalez. Last year I sold the majority of my stock in Enzymedica and have since then focused almost exclusively on this effort. It brings me great satisfaction. Tom Bohager Founder Autism Hope Alliance 660 Charlotte St. 5 Punta Gorda FL 33950 Phone (800) 891-9077 hope through education. Second we connect the autism community with the natural products industry. Families dealing with autism are looking for reputable brands that are known to make pure nutritious foods and supplements. The challenge for most of them is they have never shopped in a health food store. We introduce them to brands that support the cause and make products they can put their trust in. Third we provide financial support to families in need. We do this through our Gift of Hope program. The Gift of Hope provides a one-month supply of supplements to qualified families in need. They receive digestive enzymes EFAs probiotics and a multivitamin or greens product for one year after which they can requalify. The program currently supports nearly 50 families in need and it will continue to grow as support for the program does. Question How can supplements help those with autism Answer About 70 percent of individuals dealing with autism have severe digestive distress. So two things that help right away for 70 percent of the people are digestive enzymes and probiotics. They also tend to be very picky eaters and the foods they consume most often have little nutritional value. For this reason EFAs and a good multivitamin or greens product can be very beneficial. This is what we consider to be the foundational products. Of course products that reduce inflammation reduce oxidative stress and support brain function are also very helpful. Question Why did you start Enzymedica My brother David and I started Enzymedica in 1998 when we saw an unmet need in the enzyme category. After reading Dr. Edward Howell s book Enzyme Nutrition we became convinced that high-potency digestive and therapeutic enzyme supplements would help a lot of people and there was simply nothing in the marketplace that could be considered high potency. One of the first products we launched was eight times more potent than the best-selling product at that time. Since then Enzymedica has become the No. 1 selling brand of enzyme supplements in the natural products industry. Answer Question What is the purpose of AHA Answer Our mission is to promote practical hope to families with a diagnosis of autism. So often when parents are told that their child has autism they are left with few options. They are told that at some point their child will need to be institutionalized and there is little if anything the parent can do. Fortunately this is simply not true I have personally seen families who have implemented specific diets introduced nutritional supplement regimens and started therapies that have had a profound impact on their children. Many go on to graduate college and lead very successful and fulfilling lives. So first and foremost we promote practical Question What s next for you Answer Though I have considered consulting within the supplement industry I think I am doing what is next for me. In recent years AHA has helped more than 30 000 families and has distributed nearly 1 million in natural products and other services to assist them. I couldn t be more proud of what we are accomplishing. Question How did you begin your work on the Autism Hope Alliance 76 VITAMIN RETAILER WWW.VITAMINRETAILER.COM SEPTEMBER 2017 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser