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NOVEMBER 2017 SFBWMAG.COM 7.95 Biltmore Capital moves to Boca Raton TYLER VERNON M I A M I S N EWE ST WAT E R F R O N T D I N I N G A N D E V E N T S PA C E B O O K T H I S S PA C E CORPORATE EVENTS S OCIAL CELEBRATIONS AND MORE Book your s pecia l e vent a t Miam i s n e w e s t venue overlook ing Bisca yne Bay and t he Mi am i sk yline. 601 fea tures two le vels of fle x i b le e v e n t spa ce floor to ceiling windows and an outdoor lounge. DINE WITH US A LA C A RTE CHEF TAB LE LOUNGE AN D B AR Game Day d ining is open to all HEAT f a ns b e fo re d uring a nd af ter games. Com e ea rly stay l ate a nd e njoy f an f avorites or din e in style in the Private D ining Room . Sam ple f rom the c raft be e r wal l i n the Decanter B ar or en j oy mixo l o g y sp e cia lties in the Tumbler Ba r. G AT H E R AND CHEER GROUP HOS PITALIT Y AND GAME TI CKE TS Group dining a nd meeting spa c e is av ai lab le in 601 s chic outdoor Ca ba na or Pri v at e Di n i n g Room with a wa terfront vie w followe d b y all t he excitement of Mia mi HEAT ba s ke tball. B OOK YOUR 601 EXPERIENCE TODAY. 2 C O N TA C T A DA M R A M O S S E N I O R M A N A G E R K E Y A C C O U N T S & S P E C I A L E V E N T S A R A M O S H E A T . C O M 6 0 1 B I S C A Y N E B LV D M I A M I F L 3 3 1 3 2 7 8 6 - 7 7 7 - 4 2 8 9 NOVEMBER 2017 Dedicated Service. Unified vision. Shareholders Sarah Tobocman Miami Preethi Sekharan Stuart Heidi Davis Knapik Fort Lauderdale Beth Ross West Palm Beach and Elaine Bucher Boca Raton At Gunster we strive to deliver value through dedication to client service shaped by diverse perspectives. As innovators connecting the dots between community and business our attorneys seek to effect positive change by assuming leadership roles in civic industry and charitable organizations across the state. Understanding how business is done we reflect the communities we serve and companies we represent. Unified with 13 Florida offices Gunster is statewide and state wise. (800) 749-1980 4 NOVEMBER 2017 WHERE BOUNDARIES ARE BROKEN FURNISHED UNIT AT THE PORSCHE SUNNY ISLES BEACH FLORIDA 2818 Center Port Circle Pompano Beach FL 33064 P 954.735.8223 18288 Collins Ave Sunny Isles Beach FL 33160 P 305.974.0161 FL State Licensed Designer 000407 NOVEMBER 2017 5 Freedom to retire the way you want to. What matters most about retirement is making it yours. Not what you ve been told retirement should be. It s never too early or too late and with the right planning it s not as hard as you might ve thought. See how we can help you make your retirement a reality. Erik C. Sussman CLU ChFC CFP President and CEO MassMutual South Florida 1000 Corporate Drive Suite 700 Fort Lauderdale FL 33334 954-689-9442 ErikSussman LIFE INSURANCE RETIREMENT 401(K) PLAN SERVICES DISABILITY INCOME INSURANCE LONG TERM CARE INSURANCE ANNUITIES 6 Insurance Representative of Massachusetts Mutual Life Insurance Company (MassMutual) Springfield MA 01111-0001 and its affiliated US insurance companies. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies. Agency Officers are not officers of MassMutual. Insurance products are issued by MassMutual Springfield MA 01111 and its subsidiaries C.M. Life Insurance Co. and MML Bay State Life Insurance Co. Enfield CT 06082. CRN201806-184591 NOVEMBER 2017 Do you service the Yachting Industry Since 1931 Brown & Brown has been specializing in marine risks such as Marinas Boat Yards Boat Dealers Commercial Vessels Marine Contractors Artisans and Private Pleasure Yachts. 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Cypress Creek Rd. 130 Fort Lauderdale FL 33309 954.776.2222 800.648.9303 Fax 954.776.4446 Fort Lauderdale Division w w w. b b f t l a u d . c o m NOVEMBER 2017 7 TABLE OF CONTENTS 28 Cover Story Tyler Vernon moves his financial firm to South Florida NEWS AND FEATURES 16 One Liners Catch up on the news you missed from around the region COLUMNS 54 Commercial Real Estate A look at insurance claims after Hurricane Irma 32 Hurricane Irma Industry leaders share storm stories tips 60 Nonprofit Governance Meet Ethel Isaacs Williams 62 PR Musings Don t be like the Mooch think again 37 Inside the Gates Tee up at these exclusive golf courses 64 Sales Strategies Leaders unmasked SFBW & PARTNERS 46 Veterans of Influence An evening with veteran Stephen Moss 66 People Passion and Profits We live in a diverse world hire accordingly 68 Tech Hub The newest new thing is CommandScape 70 The Family Office Wealth planning starts with resiliency THE LAST PAGE 74 History Viewpoint SoBe was once South Beach See our special section on Hallandale Beach inside this issue 8 NOVEMBER 2017 NOVEMBER 2017 9 LETTER FROM THE EDITOR Editor-in-Chief Kevin Gale Irma s Lessons At the end of my October letter I wished everyone well as Irma was poised to strike. The last-minute change in trajectory meant the Florida Keys took the brunt of the damage instead of the region s three-county urban core. I hope your businesses and families fared well during the storm. I had the fun experience of having a flight to Atlanta get canceled the Friday before the storm and then driving to the St. Petersburg area when the forecast for South Florida raised the possibility of 135 mph winds. I groaned when Irma took a track further west. That prompted my web post on about how technology still can t fathom the vagaries of hurricanes. I wrote an earlier post about the 1926 Miami hurricane which I feared Irma might turn into. Thanks to all the readers who immediately read it. So many people read that post and a subsequent one about our Apogee honorees that our SFBW website momentarily crashed. My apologies to any frustrated readers but our tech team says it has beefed up the number of people the site can handle at a given time. We have a follow-up on Irma on the web. We found out some interesting tidbits. One came from Bob Roscioli who said boats in his marinas suffered no damage because they were all tied together. Unfortunately many boats in the Keys and places like Dinner Key Marina in Miami didn t share such a fate. We also have an article in this issue that talks about the need to have a disaster plan that takes a deep dive into HR issues. The piece has some great advice and examples of best practices. On a more positive note our cover story on Tyler Vernon shows the exodus of financial service firms from the Northeast continues. Vernon is the CEO of Biltmore Capital and he says he had been advising clients to move to Florida and decided it was time to finally take his own advice. The Business Development Board of Palm Beach estimates 60 to 70 financial services firms have moved to that county alone in the past four years. So despite our occasional hurricanes South Florida is indeed an attractive place to live and do business. 10 NOVEMBER 2017 ARCHITECTURE INTERIOR DESIGN WWW.GARCIASTROMBERG.COM NOVEMBER 2017 11 LETTER TO THE EDITOR Schwab CEO responds to Berko Dear Editor To Malcolm Berko s reader T.M. who asked Is Charles Schwab a safe inexpensive and honest place to handle my account On behalf of everyone at Schwab we welcome your account and the opportunity to serve you and demonstrate the safety value and integrity that have been hallmarks of our company for more than 40 years. We strive not only to have the highest-quality empathetic and knowledgeable professionals answering the phone when our clients call but also to pick up the phone as fast as we can. Contrary to what Mr. Berko suggests whenever you call us you can just say I want to speak to a representative and we will bring a live person on the line as quickly as possible--there is no need to go through push-button scripts. So far in 2017 we are averaging about 90-100 seconds before you will speak to someone on the phone. This isn t as fast as we want or as well as we have done historically but we are hiring rapidly with over 1 100 open positions at Schwab as I write this. We pride ourselves on outstanding customer service measure it closely and have been recognized by numerous third parties including JD Power which ranked Schwab highest in investor satisfaction among all full-service brokerage firms in both 2016 and 2017. So you can see that although we are a profitable company we are primarily focused on serving our 10 million-plus clients and objective third parties notice this. However if you or any other Schwab client are ever not satisfied for any reason we will refund any related commission transaction fee or advisory program fee we have charged you--a guarantee that is unique among brokerage firms. I also wanted to respond to the uninformed personal references about me by Mr. Berko. The Roman numeral II in my name comes from being named after my father s father who passed away shortly before I was born--a hard-working high school graduate from Cincinnati whose life was cut short by cancer. Being named after him is a source of pride not ego. My mother was a stay-at-home mom and my late teacher father never made more than 21 000 any year of his life. To T.M. Yes we believe Charles Schwab is a safe inexpensive and honest place to handle your account and we re confident enough to back it with a satisfaction guarantee. We would be honored to welcome you to Schwab. Walt Bettinger President and CEO Charles Schwab ConvenienCe ACCess serviCe In today s global business environment service is essential convenience is mandatory security is vital and time is more valuable than ever. That s why general aviation professionals and business travelers depend on Fort Lauderdale Executive Airport (FXE). Conveniently located in Uptown Fort Lauderdale FXE is positioned to enhance your business travel experience. Notable amenities include a 24-hour air traffic control tower U.S. Customs facility with clearing hours until midnight 24-hour security and your choice of four exceptional fixed-based operators. For eFFortless travel visit 12 NOVEMBER 2017 THE PERFECT SETTING FOR A C-SUITE GATHERING PREMIUM SUITES Our six suites offer the perfect setting for West Palm Beaches C-Suite executives to getaway from the office. A suite with 15 tickets provides a superior indoor outdoor view of The Ballpark of the Palm Beaches. Starting at just 900 a suite Amenities include In suite service A la carte menu options 46 flatscreen TV Mini-bar fridge Lounge furniture and much more... PRO MO SF B W CO DE PARTY DECK Covered decks located on the suite level can be found along the 1st base and 3rd base lines. Starting at 40 per person minimum 40 people Amenities include Dynamic ballpark views All-You-Can-Eat menu packages Full service bar Granite-top food and drink rail Exclusive use of the area for the game CALL 561.500.HITS (4487) INFO BALLPARKPALMBEACHES.COM BALLPARKPALMBEACHES.COM NOVEMBER 2017 13 CHAIRMAN AND PUBLISHER EDITOR-IN-CHIEF AND SENIOR VICE PRESIDENT OF STRATEGY Gary Press gpress Kevin Gale kgale ASSOCIATE EDITOR Andrea Richard arichard COPY EDITOR Jason Davis CREATIVE DIRECTOR ART DIRECTORS Melanie Smit Alexander Hernandez Frank Papandrea Evelyn Robles Creative Writers CONTRIBUTING WRITERS Christine Alexis Pete Collins Gerry Czarnecki Chris Fleck Stephen Garber Martin Lenkowsky Darcie Lunsford Peter Nasca Julie Neitzel Greta Schulz Downtown Photo Fort Lauderdale Evelyn Robles Larry Wood Photographers Associate Publisher CLAYTON IDLE cidle Managing Director RON MANN rmann rlopez LORI CASTLE lcastle Market Directors GEORGETTE EVANS gevans RICH LOPEZ Sandy Lechner slechner Josh Wachsman jwachsman OPERATIONS DIRECTOR Monica St. Omer monica DIRECTOR OF MARKETING & EVENTS Jennifer Barb jbarb MARKETING & EVENTS COORDINATOR Estefania Marin emarin CHIEF OPERATING OFFICER CONTROLLER Editorial Advisory Board Bob Birdsong OK Generators President Mark Brown Miami Heat VP of Sales Andy Cagnetta Transworld Business Brokers CEO Matt Dernis Fortune 360 Group Partner William O. Fuller Barlington Group Managing Partner Gerald Greenspoon Greenspoon Marder Co-managing Director Steven Gurowitz Interiors by Steven G. President Michelle Homoky Celebrity Cruises Director of Eastern Sales Rufus James Fort Lauderdale Executive Airport Airport Manager Michael Gorham Brown & Brown of Florida Executive Vice President Patrick Lee Shorecrest Construction CEO Alan Levan BBX Capital Chairman and CEO Rick Mancinelli C3 CEO Neil Merin Merin Hunter Codman Chairman Teddy Morse Ed Morse Automotive Group Chairman & CEO Sam Robbins National Jets President & CEO Pablo Pino TD Bank South Florida Market President Commercial Lending Steven Sadaka Steven Douglas CEO Rachel Sapoznik Sapoznik Insurance CEO Erik Sussman Mass Mutual CEO Jeremy Walls Miami Dolphins CMO SFBW Magazine 3511 W. COMMERCIAL BLVD. SUITE 200 FORT LAUDERDALE FLORIDA 33309 954.377.9470 FAX 954.617.9418 WWW.SFBWMAG.COM Manage Your SFBW Subscription Is SFBW arriving in your office with an outdated subscription label Contact Monica St. Omer at monica or (954) 377-9473 to give us updated information such as a new executive or someone no longer with your organization. Visit to see our digital content and sign up for our weekly newsletter 2016 SFBW magazine is published by Lifestyle Media Group all rights reserved. SFBW is a monthly advertising magazine. All contents are protected by copyright and may not be reproduced without written consent from the publisher. The advertiser is solely responsible for ad content and holds publisher harmless from any error. 14 NOVEMBER 2017 NOVEMBER 2017 15 ONE LINERS BROWARD Pinot s Palette a wine and painting studio franchise opened in Fort Lauderdale s Satori apartment complex. Private aviation company Air Partner evacuated more than 200 from the Caribbean before Hurricane Irma approached. Kaufman Lynn Construction partnered with the United Way of Broward County for a Hurricane Irma relief drive. Medical devices manufacturer InNeuroCo leased a 35 630-squarefoot space at the Bergeron Distribution Center in Pembroke Pines. Bridge Point Riverbend a 221 542-square-foot industrial facility in Fort Lauderdale broke ground in October. The Shoppes of Hillsboro a 61 465-square-foot retail United Way of Broward County partnered with Broward County Public Schools to serve hot meals for 4 000 students after Hurricane Irma. 16 NOVEMBER 2017 paid 9.1 million for a 75 000-square-foot warehouse in Pompano Beach. Fort Lauderdale meal delivery service Catered Fit opened a 6 000-square-foot production kitchen in Los Angeles. Miramar s Tropical Financial Credit union merged with Miami-based Financial Federal Credit Union. The Guy Harvey Research Institute at Nova Southeastern University s tagged tiger shark broke a distance record travelling 33 820 miles in 1 113 days. center in Deerfield Beach traded for 12.75 million. Cushman & Wakefield negotiated the lease renewal of the 193 000-squarefoot headquarters for Kaplan at Cypress Creek Concourse in Fort Lauderdale. Developer F3 Marina proposed the Cordova Boat Club a townhouse project with boat storage in Fort Lauderdale. Ocean Properties Hotels Resorts purchased the Hollywood Beach Marriott for 61 million. Boston-based Cabot Properties is planning an industrial building for Pompano Beach. TH Real Estate paid 54 million for two warehouse properties in Davie and in Tamarac. Hoffman s Chocolates has begun selling its fundraising chocolate bars at all nine of its South Florida stores. Atlanta food wholesaler Gourmet Foods International Xtreme Action Park hired Nate Howard as managing director. Oceanfront property the Conrad Fort Lauderdale Beach was scheduled to open in mid-October. Powerhouse Gym will open at the Galleria at Fort Lauderdale in spring 2018. NOVEMBER 2017 17 Home is where your bed is Nothing beats the feeling of coming home to a bed you love. That s why we build every H stens bed completely by hand using sustainably-sourced natural materials giving you the secret to being truly well rested. Visit your nearest retailer and experience the difference. BRICKELL MATTRESS 1030 SW 8 Street Miami FL 33130 Tel. 305-326-4000 Email Sales NOVEMBER 2017 18 Designers Welcome YOUR BUSINESS CELEBRATE We can put your logo on a candy bar for a unique gift that your customers will never forget. Celebrate with Hoffman s Chocolates MAKE A SWEET IMPRESSION For a complete list of stores visit locations HOFFMANS.COM NOVEMBER 2017 19 ONE LINERS MIAMI-DADE Chapman Partnership celebrated its 2017 Illuminations Gala committee members and volunteers in September at DB Bistro. Wells Fargo provided a 101-million HUDinsured loan for SolMia Miami a mixed-use community in North Miami. BLT Steak reopened after closing in May 2016 on South Beach at the Iberostar Berkeley Shore Hotel. Avison Young is representing the sale of a 5 million-square-foot development site adjacent to Miami s Design District. One of the remaining land sites in downtown Miami hit the market represented by the Urban Core Division at Colliers International at 1 NE First St. Law firm Carlton Fields hired Francis X. Suarez a city of Miami commissioner and 2017 Miami mayoral candidate. OKO Group developer Vladislav Doronin s company broke ground on its condominium tower Missoni Baia in Miami s Edgewater neighborhood. 20 NOVEMBER 2017 Melo Group topped off construction at Square Station a 710-rental unit and two 34-story towers featuring affordable rent. Dominion Builders secured a 1.5 million contract to renovate The Pankey Institute a nonprofit educational organization in Key Biscayne. Fusion Academy will open its first school in Florida in Miami-Dade County in January. Turnberry Isle Miami hired Shane Allor as director of sales and marketing. The Meyers Group closed on a construction loan with Texas-based City Bank for the restoration of the Camino Real Hotel in El Paso. Macken Companies newly constructed Palmetto Design Center a seven-acre 62 500-square-foot shopping plaza at 3791 NW 167th St. in Miami Gardens is now on the market for slightly less than 12.5 million in North Miami Beach. Two Roads Development secured a 16.5 million construction loan to develop Elysee Miami a waterfront condominium tower in Miami s Edgewater neighborhood. Blue Road paid 17.5 million for the Stiles Hotel on South Beach. FEMA signed a shortterm lease in Doral. Habitat Development selected Cervera Real Estate to represent the sale of a 120-million mixed-use hotel and residential project Smart Brickell. NOVEMBER 2017 21 Did someone say SECOND CHANCE RYAN LOCHTE Twelve-Time Olympic Medalist GET YOUR SECOND CHANCE visit today or call 800.810.0989 22 NOVEMBER 2017 SOMEWHERE IN THE WORLD RIGHT NOW THERE S A GENIUS HACKER PLANNING THEIR NEXT CYBERATTACK ARE YOU PROTECTED Connections For Business is the best Managed Services Provider for small and mid-sized South Florida Businesses. Let us protect what matters most your business NOVEMBER 2843 Pembroke Road Hollywood Florida 33020 954-920-9604 2017 23 ONE LINERS PALM BEACH All Aboard Florida s Brightline announced the arrival of its fifth and final train set BrightRed to its West Palm Beach station. Tacos al Carbon a 24-hour Mexican restaurant opened in Lake Worth. Drive Shack plans to open a three-level golf and entertainment complex on Palm Beach International Airport property in 2018. Photo requested Lantana independent and assisted living provider Carlisle Palm Beach sold for 77.2 million. A 106 032-square-foot retail plaza at 7026 and 7100 Fairway Drive in Palm Beach Gardens traded for 25 million. DRI Fund a mortgage loan investment firm opened an office in West Palm Beach. JFO Group a traffic engineering and Gunster law firm attorney Joshua N. Goldglantz was selected for the 2017-18 American College of Trust and Estate Counsel Florida Fellows Institute. West Palm Beach-based Alliance Bio-Products was approved under the U.S. Department of Agriculture s rural development mission for the collateral purchase of an abandoned ethanol facility in Indian River County. 24 NOVEMBER 2017 Dan Marino is a partner in Delray Beach s new venture Rock N Roll Tequila transportation planning company opened in Wellington. Researchers from Florida Atlantic University and Cleveland State University examined the link between psychological distress and paid sick leave among U.S. workers and had the results published in the American Journal of Orthopsychiatry. David Lin was appointed CEO of the Palm Beach Habilitation Center in Lake Worth. Terranova negotiated a 10-year lease for furniture retailer Posh Plum at Shadowwood Square in Boca Raton. Inc. magazine s Inc. 5000 list named Cloud Computing Concepts as one of America s fastest-growing private companies. Merrill Lynch advisors Maria Cardenas and Paul Abbott were recognized by Forbe s inaugural America s Top Next Generation Wealth Advisors list. Florida Atlantic University s College of Business will honor JM Family Enterprises chairman and CEO Colin Brown with its 2017 Business Leader of the Year award. Restoration Hardware a luxury furniture and d cor merchandiser opened a design gallery on Okeechobee Boulevard in West Palm Beach. NOVEMBER 2017 25 S P E C I A L M A R K E T I N G F E AT U R E TALKING DIGITAL TRANSFORMATION WITH CHRIS NIELSEN OF LEVATAS Chris Nielsen Founded Levatas in 2006 Is it true that you started Levatas in your garage The rumor is true Levatas was born in a South Florida garage back in 2006. (Today it s my kids playroom.) And despite now having over 100 full-time professionals who focus on digital customer experience (CX) and work with emerging technologies like artificial intelligence (AI) it s true that we came from pretty humble beginnings as a company. Can you give a few examples of Levatas Digital Transformation efforts in action You describe Levatas as a Digital Transformation Agency. Can you tell us more about that Certainly. It s no secret that changes in consumer behavior and advances in technology are drastically changing the relationship between businesses and their customers. Just ask Circuit City Sears and Borders about that. Levatas exists to stay out in front of those changes understand them and help our clients adapt and thrive because of them. Practically this means that we deliver data-driven digital strategies and tactics that directly connect to our clients core business metrics. We ve got almost 11 years worth Whether it s a dynamic network of self-optimizing landing pages chatbots powered by IBM Watson featuring machine learning integrations with Salesforce creating centralized data warehouses or designing a mobile app that replaces multiple legacy systems we ve been doing this kind of work at a high level for a long time. Currently Levatas has the privilege of working for well known global companies like HSBC G4S IBM Intel Dell Cisco and Nasdaq as well as leading brands here in South Florida such as FPL PGA of America Duffy s Sports Grill and The Breakers. What would you say is the at the heart of Digital Transformation IF YOU DON T LIKE CHANGE YOU RE GOING TO LIKE IRRELEVANCE EVEN LESS. General Eric Shineski Hands down it s data. Data has replaced oil as the world s most valuable resource. That s why for the last several years Levatas has made significant investments to build capabilities around data solutions data science and analytics. Data is what allows our agency s cross-functional teams of strategists technologists and CX designers to make solid and supported recommendations. When we partner with clients we not only map the customer experience in an effort to optimize messaging and flow but we also chart how each touchpoint in that experience corresponds to data collection and business intelligence. Our data team helps uncover crucial insights that help our clients save money drive new revenue and build loyalty. We are always happy to connect with teams who are ready to take steps toward digital transformation. Our website is a good starting point. And of course we re also just a phone call or email away. I m personally available at chris and our office phone number is 561-622-4511. How would a business leader who needs your expertise experience and professional services in Digital Transformation get in touch if this conversation strikes a chord 26 NOVEMBER 2017 You are cordially invited to the Join Us Stephen Garber CEO Third Level Inc. An Interactive Discussion on Current HR Issues Gaining a competitive edge in attracting and retaining great talent includes assuring the physical financial and leadership wellness of your people and teams or not. Motivating & Managing Generational Diversity THURSDAY NOVEMBER 16 7 30 to 10 00 a.m. THE B E TTE R B OTTOM L I NE S E RIES Rachel Sapoznik President & CEO Sapoznik Insurance 400 Corporate Drive Fort Lauderdale FL 33334 Coral Gables Room - Second Floor THE WESTIN FORT LAUDERDALE To Register visit For more information contact SFBW Marketing 954-666-5305 or events Marc Zimmerman Partner Centurian Group Join our diverse panel of experts in discussing best practices in promoting Financial well-being for individuals at all levels of your organization Healthy lifestyles that result in higher engagement and lower benefit costs Leadership practices for sustainable innovation SFBW has assembled three outstanding leaders Rachel Sapoznik President & CEO Sapoznik Insurance Stephen Garber CEO Third Level Inc. Marc Zimmerman Partner Centurion Group Gary Press Chairman SFBW & Lifestyle Media Group Moderated by Gary Press Chairman of SFBW and Lifestyle Media Group SPONSORS NOVEMBER 2017 27 COVER STORY Heeding Its Own Advice Why Biltmore Capital Advisors moved to South Florida BY ARNIE ROSENBERG PHOTOGRAPHY BY LARRY WOOD 28 NOVEMBER 2017 NOVEMBER 2017 29 COVER STORY oving his company to South Florida from New Jersey just made sense to Tyler Vernon. As CEO of Biltmore Capital Advisors he had been advising clients to move to Florida but we weren t taking our own advice he says. We had a lot of clients moving for a lot of different reasons. It s an area riddled with Bernie Madoff and a lot of other smaller scandals over the past 10 years and we really saw a need for what we can bring to the table. The firm uprooted from Princeton in May and now calls Boca Raton home. There s still an office in Princeton and a smaller one in Atlanta. Biltmore is an example of an ongoing trend of financial services firms moving to South Florida. The Palm Beach County Business Development Board has been promoting relocations and estimates 60 to 70 asset management firms have opened in the county in the past four years. Vernon 40 built on eight years of corporate experience at Merrill Lynch s Wall Street headquarters when he founded Biltmore in 2007. Early on the firm consisted of four employees taking care of clients. Today that s grown to 15 employees working with about 300 families. Altogether Biltmore manages about 750 million in assets Vernon says. We want to grow at a rate that s sustainable where we get to know them their wills and trusts and their tax returns who their kids are and everything about them he says. A lot of real mom and pop firms will do that and create a real homey feeling but maybe the sophistication and the quality of advice and the range of services isn t there. That s where Vernon has positioned Biltmore for success. He never was comfortable with the large corporate model which locked employees into selling what was best for the company but not necessarily for the client. Biltmore s all-inclusive holistic model he stresses comprises estate planning tax planning risk management insurance and making sure properties are structured properly. The idea is one organization being the quarterback with all these facets of somebody s life and working together with their outside professionals. Clients don t have to worry about it he says. Biltmore partners with such firms as the Bank of New York Mellon Cantor Fitzgerald Charles Schwab Institutional Morningstar and Pershing to provide custody trading banking and performance reporting. Its partners allow it to provide margin loans recently priced at 1.81 percent for 1 million plus balances. Biltmore helps corporate executives with financial planning as a concierge service. The service recognizes that many executives have a lot of their net worth tied up in company stock. While they may have an emotional attachment to the stock that runs counter to the diversification that s widely recommended by financial planners. Biltmore has strategies that let executives gain protection by using hedging or a covered-call option. The company has a background of working with executives at Fortune 500 companies. Its website has subsections for employees and retirees of United Parcel Services Exxon Mobil and Microsoft where Biltmore says it has gained deeper insight into company culture and deferred compensation plans. Biltmore has a six-step process for working with family offices. It includes a discovery phase analysis solutions analysis private banking an online vault to aggregate account information a weekly strategy review and personal risk analysis including a review of insurance policies. The trajectory of Vernon s stardom began to rise in late 2008 when he was interviewed on the Fox Business channel. It was after the collapse of Lehman Brothers and the market decline it triggered Vernon predicted another 20 percent drop. Within months the market was down another 19 points and the name Tyler Vernon was on its way up. CNBC Bloomberg The Wall Street Journal Barron s and The New York Times all interviewed him seeking his insight and foresight. Biltmore began fielding calls from multimillionaires seeking advice on its strategies. And as the firm grew it stretched into security-based lines of credit. Marketing those products on Google brought clients from across the country and around the world. Biltmore s client list now stretches from the United Kingdom to Costa Rica. Still Vernon s life is filled with more than taking flights to meet with clients across the globe. Since moving to Florida he s gotten his pilot s license and bought his own plane. Along with flying his two daughters ages 9 and 11 he uses it to fly supplies to Rum Cay an island in the Bahamas that was hard-hit by Hurricane Joaquin in 2015. Vernon created the nonprofit Rum Cay Foundation for the general well-being of the people there. It s not lost on Vernon that Biltmore s success is what allows him the time for family and philanthropy. The firm s philosophy he says will plot the course for continued success. You can t control markets but you can mitigate risk and you can set up a plan he says. Markets are going to do what they re going to do but in our world service is something you can control and there s no reason why you shouldn t have Ritz-Carlton-like service especially in a business that s getting more and more competitive over time. 30 NOVEMBER 2017 We want to grow at a rate that s sustainable where we get to know our clients their wills and trusts and their tax returns who their kids are and everything about them. NOVEMBER 2017 31 FEATURE Lessons from Irma Tips on how to prepare for the next storm READ MORE ABOUT IRMA AT SFBWMAG.COM BY ANDREA RICHARD There s a responsibility that comes with doing business in a region that faces hurricane season for half the year. Experts interviewed by SFBW talked about their experiences with Irma and the right way to prepare in advance to help employees and customers. National Jets Fort Lauderdale s one-stop shop for private charters and fueling is one company that handled Hurricane Irma like a champ--before during and after. What s interesting for us and I m reaching back since Andrew we ve always have had a hurricane preparedness plan. Back then it was thin says President and CEO Sam Robbin. When Hurricane Wilma came in 2005 the aviation company was prepared but still had room to learn. With Wilma we had substantial damage. We believe a tornado hit us he says. It tore off the doors of our hangar and damaged a couple of our airplanes. We didn t have electricity and phones. But we got through all of that pretty well because of the hurricane preparedness manual 32 NOVEMBER 2017 Robbin says National Jets was put to the we had. Once you go through something like test this year with Irma. I think flat out that you really learn how to get prepared. people were very scared of the Category 5 Last year it went through the drill with pointing at us on the last couple days he Hurricane Matthew which fortunately says. We had a mass exodus of people didn t make landfall in South Florida. As leaving South Florida and of course people hurricane season started in June National with private jets and charter companies Jets did what all companies should do--it relied on companies like ourselves that reviewed preparedness manuals and made provide a private terminal and jet fuel for necessary updates. their aircrafts. When Irma began forming Robbin He and his crew worked until the airport warned his staff a week in advance. He shut down at 8 p.m. Friday Sept. 8. (The advised them to protect their homes first. storm made landfall in Florida on Sunday If they needed help he would find it. This supportive approach he thinks eased their It s not realistic to expect Sept. 10.) As fuel supply began to run low on Thursday across Florida National Jets minds as they continued to work in the days people to work up until the was prepared with an adequate supply to leading up to the storm. It also helped people last minute and go home continue operating. We also had an influx bounce back quicker once it passed. and protect and prepare of surrounding private airports coming in on Bryan Norcross hurricane specialist and Friday to get fuel he says. meteorologist at The Weather Channel their homes. Our team worked shoulder to shoulder agrees. South Florida corporations and Bryan Norcross he recalls. I couldn t have been prouder of businesses should go one step further by the group of how much they pulled together. helping their employees before a storm You could see the fear on our passengers approaches he says. Hurricane preparedness in my opinion should be an HR faces. They had their children and pets in our terminal and our matter says Norcross who was a local TV meteorologist when people worked really hard smart and we didn t have one incident. But work didn t stop during the aftermath. National Jets had Hurricane Andrew hit South Florida in 1992. They need to have clear hurricane policies and we have to think of these like snow to handle return flights ensure fuel was available and most days in the north. Companies need to accept that employees need important make certain its staff and facilities were safe. What scared us the most was the velocity of this storm. If a time to prepare--the day before that or two days--and dictate what window of time employees would have to prepare. It s not Cat 5 was really going to hit us all the preparations in the world realistic to expect people to work up until the last minute and go might not have mattered he recalls. That night on Friday I went home and wrote a letter to the whole company letting home and protect and prepare their homes. Peter R. Siegel a shareholder at Greenspoon Marder with 25 them know that they did something to make a difference You years of labor and employment and litigation experience says a guys have earned lifetime customers because of the effort you natural disaster hurricane policy should be included in employee put forward because when the guests needed you you were there. I was proud. handbooks and discussed on the first day on the job. He wrote personal notes thanking the staff members who This would eliminate questions and confusion down the road he says. Do not wait the day before the hurricane Siegel says. were involved in the final few days and the company held an Employees have bigger concerns at that point such as getting employee luncheon to thank them. For businesses there s the before during and aftermath storm shutters and picking up the kids from school. A hurricane is a time for employers to communicate to their phenomenon to consider says Maia Sisk director of offering employees that they care and have empathy he says. When faced management location and new markets at IBM s The Weather with a natural disaster like a hurricane employers should think Company. The division sells weather forecast and naturalabout What are the employer s legal obligations And what is disaster business solutions to companies. Natural disasters are an opportunity to strengthen customer the right thing to do Depending on what you do will keep your relations she says. Companies can help customers by providing employees and minimize employee turnover. He thinks an effective policy covers three components tips to minimize damage--not just focus on operations. Helping One is how payroll will be handled. Who will be paid customers prepare can generate brand loyalty. Businesses still have a long way to go Norcross says. Address the issue of compensation for exempt and nonexempt If you can get companies in Florida to really adopt the employees as the laws are different. Second address the issue of hurricane preparation and when the employees can leave. idea of combining HR and hurricane preparedness--it would The third should cover the issue of returning to work where it be a tremendous benefit to the region he says. This is the will not allow or require employees to return to the workplace unlearned lesson. This is the lesson that didn t stick. Everyone knew after Hurricane Andrew that the employers that let their until it has become safe. In addition companies need to consider that employees that who employees prepare were in better shape and could get back to can work remotely from home will be compensated for their time. work quicker. It made a difference. NOVEMBER 2017 33 For Your Perfect Event Weston Hills Country Club proudly offers our services to make your next event an extraordinary success. Terrific Views Flexible Meeting Space with state of the art technology for your next Client Appreciation Galas Fundraisers Planning Sessions Holiday Events Golf Tournaments 34 myoung NOVEMBER 2017 954.384.4670 CITY REPORT 2017k A SPECIAL SUPPLEMENT PROGRESS INNOVATION OPPORTUNITY PROPEL CITY TO THE FOREFRONT IN SOUTH FLORIDA ELEVATED LIVING RISES ON HALLANDALE BEACH Designed and developed by an internationally acclaimed team 2000 Ocean is bringing unprecedented luxury to the water s edge. T designed he tranquil setting of Hallandale Beach will soon offer an unprecedented level of residential luxury at 2000 by internationally acclaimed Ocean a contemporary 38-story glass tower architect Enrique Norten (TEN) Arquitectos. With just 64 half-floor residences and fullfloor penthouse residences rising from an elevated podium of gardens pools and water features 2000 Ocean is exclusive exquisite and exceptionally private. Set directly on the Atlantic Ocean beachfront 2000 Ocean pairs breathtaking panoramic views with seamless access to soft white sand beaches and sparkling blue water of the Atlantic. Extensive indoor and outdoor amenities include two swimming pools with expansive sunrise and sunset views free standing spa pavilion with treatment rooms Hammam (steam bath) ice room and yoga room nestled within the elevated gardens and contemplative bamboo enclosure. 2000 Ocean is rising just as Hallandale is experiencing its own renaissance. Located between Miami and Fort Lauderdale just minutes from the prestigious secluded town of Golden Beach Hallandale Beach offers convenient access to fine dining cosmopolitan nightlife cultural attractions and sporting venues. Nearby world-class shopping ranges from upscale retailers at the Aventura Mall to luxury brands at Bal Harbour Shops. Hallandale Beach long considered a hidden treasure is transforming before our eyes and 2000 Ocean is at the forefront of its evolution into an ultra-luxurious residential community. -- Shahab Karmely Founder KAR Properties 2 HALLANDALE BEACH REPORT NOVEMBER 207 NATURALLY UNDERSTATED ELEGANCE Whether relaxing in their private garden oasis or awakening to panoramic ocean views 2000 Ocean residents are enveloped by natural beauty at every moment. T EN Arquitectos worked closely with 2000 Ocean seamlessly landscape architecture firm Sasaki connects the expansive Associates to create a holistic vision for oceanfront living founded on oceanfront horizon line with the principle of balance. At the podium level the dramatic skyline. At the gardens a sculpture park and reflective pools heart of this intersection is a create a serene counterpoint to dramatic ocean views. Inside the tower every residence has been lush unexpected landscape designed with both eastern-facing and westernwithin which the project facing private terraces allowing residents to exists. experience sunrises over the Atlantic Ocean and sunsets over the Intracoastal Waterway. 2000 -- Andrea Steele TEN Arquitectos Ocean s harmonious relationship with nature continues throughout the residential interiors where an atmosphere of understated elegance is brought about with rich materials and refined craftsmanship. 2000 Ocean is being developed by KAR Properties a New York City-based real estate investment and development firm that has already invested 175 million in established and emerging neighborhoods throughout South Florida. KAR founded and led by Shahab Karmely has established itself in Europe Southeast Asia and the United States as a leading investor and developer of commercial residential and mixed-use properties. For inquiries please call 305.921.0486 A KAR Properties Development. Exclusive Sales & Marketing by Douglas Elliman Development Marketing. ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS MAKE REFERENCE TO THIS BROCHURE AND TO THE DOCUMENTS REQUIRED BY SECTION 718.503 FLORIDA STATUTES TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. This is not intended to be an offer to sell or solicitation to buy condominium units to residents of any jurisdiction where such offer or solicitation cannot be made or are otherwise prohibited by law and your eligibility for purchase will depend upon your state of residency. This offering is made only by the prospectus for the condominium and no statement should be relied upon if not made in the prospectus. The information provided including pricing is solely for informational purposes and is subject to change without notice. APPLICABLE TO NEW YORK RESIDENTS This advertisement is not an offering. It is a solicitation of interest in the advertised property. No offering of the advertised units can be made and no deposits can be accepted or reservations binding or non-binding can be made until an offering plan is filed with the New York State Department of Law. This advertisement is made pursuant to Cooperative Policy Statement No. 1 issued by the New York State Department of Law. CP16-0047 Sponsor 2000 S. Ocean Drive Hallandale Beach Florida 33009. Equal Housing Opportunity. HALLANDALE BEACH REPORT NOVEMBER 2017 3 City of Progress By Kevin Gale elcome to our 2017 City Report on Hallandale Beach. We developed our concept in cooperation with the city so a note of thanks to Mayor Joy Cooper Vice Mayor Keith London commissioners Anabelle Taub and Michele Lazarow and City Manager Roger M. Carlton and his team. Our report is well timed because Hallandale Beach has emerged as a major center of development in South Florida. The trend has spilled over from high-rises on the beach to mixed-use office and residential projects on the mainland. The trend is adding a lot of dimensions to the city which is known to many South Floridians as the home of Mardi Gras Casino and Gulfstream Park Racing and Casino. Mardi Gras is contemplating new development. The Stronach family has invested heavily at Gulfstream creating The Village at Gulfstream Park and building the towering Pegasus and Dragon statue along Federal Highway. W Tibor Hollo s Florida East Coast Realty is planning the 297-unit Gulfstream Point at 918 S. Federal Highway. New York s KAR Properties plans to break ground on the 64-unit 2000 South Ocean in early 2018. Integra Investment s Hallandale ArtSquare which will combine 350 luxury rental apartments 10 live-andwork lofts and 12 000 square feet of retail would be right at home in Fort Lauderdale s Flagler Village. Elias Benaim s Grupo Eco has the two-phase Atlantic Village project near Mardi Gras. The first which will be a foodie paradise is opening in December and construction is beginning on the second which will include retail space and a six-story office tower. Grupo Eco already has opened a plaza on Hallandale Beach Boulevard. Chateau Group is seeking to finalize plans that initially called for a 375 million project with 726 residential units 137 384 square feet of retail and 280 hotel rooms. It would be quite a statement at the corner of Federal Highway and Hallandale Beach Boulevard. Down the boulevard Romagnole Investment Properties is planning two 26-story residential buildings with 250 units each and more than 93 000 square-feet of commercial and office area. It s clear Hallandale Beach is moving out of the shadows of its neighboring cities and creating its own sense of identity. Congratulations to the city leadership and private sector visionaries who are making it happen. 6 8 10 14 16 Hallandale Beach Q&A Commissioners talk about the city of progress A word from City Manager Roger Carlton The city by the numbers Demographics and stats Mixed-use projects A look at the new major developments It s booming in Hallandale Commercial real estate Residential Home is calling with a hip twist Table of Contents 4 HALLANDALE BEACH REPORT NOVEMBER 207 18 20 22 23 Gulfstream Park Time to shine There s more than horse racing Emerging Hallandale Beach is a gem Let the good times roll How Mardi Gras casino has evolved HALLANDALE BEACH REPORT NOVEMBER 2017 5 FBW invited the mayor vice mayor and city commissioners to give their thoughts about the city. Answers from those who responded are below and were edited for brevity and clarity. S Even our most expensive neighborhood Golden Isles has age 55 plus apartments that rent for less than 1 000 per month. Meet the elected officials What makes Hallandale Beach unique MAYOR JOY COOPER Hallandale Beach is small geographically in size but home to two of South Florida s racinos Mardi Gras and Gulfstream. We also are home to the Diplomat Golf Course and Resort. We have a wonderful beach and a variety parks for all ages. VICE MAYOR KEITH LONDON The diversity of our people makes Hallandale Beach a great opportunity to experience multi-cultural living dining and entertainment. We are located between two major air and seaports. Gulfstream Park is host to the Pegasus statue (the largest bronze work south of the Statue of Liberty) and a namesake horse race offering the largest purse in the world. COMMISSIONER MICHELE LAZAROW There is a place for everyone. We are a diverse community that boasts housing that s affordable for seniors and middle-class families in every neighborhood. What excites you the most about what s happening in Hallandale Beach now COOPER Our three major attractions are going through transformations. Mardi Gras has major plans to redevelop Gulfstream continues to implement a robust master plan and the Diplomat is slated to refurbish the golf course and add hotel condo and condo units. Our city is now implementing our parks master plan through a general obligation bond. The 58 million-dollar investment will afford residents and visitors a state-of-the-art green park system. LONDON The new city commission and new administration are taking the best of our past and blending it with new technology to create a city of the future. Facilitating opportunity so residents and businesses can reach their full potential is a high order priority for me and the new commission. By providing consistent transparent rules and regulations Hallandale is attracting new business and new projects that provide a quality lifestyle. LAZAROW The change. I repeat--THE CHANGE. Following November s election the city has a new commission manager and attorney. Most of all we now have professionals rather than politicians running the city. The days of corruption ruling city hall are over. How do you see your role in the relationship between government and business COOPER I have always believed as mayors we are stewards of Main Street. I have focused on streamlining permitting and encouraging a collaborative environment. It is essential municipal government works in partnership to help businesses get their problems solved. LONDON Clear consistent rules and regulations fairly applied so each party understands the process and expectations of the all partners sitting around the table. LAZAROW As a commissioner I have an obligation to foster a business-friendly City commissioners 6 HALLANDALE BEACH REPORT NOVEMBER 207 environment. It s about balance. I want investors to put their money in Hallandale Beach. I just don t want them to expect that the quality of life of our residents will be disregarded when the commission votes. What are your top economic development priorities COOPER I saw a glaring need to create a true vison for our future. Our master plan was developed with collaboration among city government residents and many stakeholders. The goals were to address redevelopment demands while still protecting our infrastructure needs and our community. I was instrumental in spearheading form-based codes within our regional activity center to enhance development opportunities. The system helps developers understand what can be built where and removes the long approval process. It still ensures developers pay their fair share for our infrastructure needs. We are also in the visioning process for the final nine years of our community redevelopment agency. How we leverage this resource to ensure strategic investments will be critical to our economy s vitality. LONDON Providing an appropriate level of regulation that ensures our quality of life while not inhibiting economic development. Providing infrastructure needed to meet the needs of growth with the costs shared with developers. LAZAROW Smart growth is key. Our city is fortunate to have big taxpayers like Gulfstream and rising residential property values. As we grow we have to do it in a smart way. That means considering impacts on traffic infrastructure and overall quality of life. How do you balance new real estate projects with residents concern over traffic COOPER We are densely populated at more than 8 000 people per square mile with only two major corridors. We have very limited opportunity to add or replace roads that were given up by former commissions. The challenge is educating our residents on property rights transit priorities and the new era in transportation and technology that is changing the way we look at redevelopment. We are also reevaluating our impact fee structure to ensure developments are paying their fair share of need they will create. LONDON The top three issues in Hallandale Beach are traffic traffic traffic. Requiring new developments to pay their fair share for the impact they are creating to our mobility system is only fair. Properties come with certain development rights but if owners want added entitlements they should be prepared to provide additional benefits to residents. LAZAROW I live here too. I don t want to fight more traffic. I also recognize that if we aren t updating our real estate we re going to struggle in the future. Developers need to be prepared to help mitigate the impacts they make on the city. I will vote for projects that add traffic but I won t vote for projects that don t make an effort to contribute to solutions. scale projects from South American developers. LONDON Gulfstream Park owners have invested over a billion dollars into their world-class facility. RK Properties has redeveloped multiple shopping centers in our community. RK owns and manages properties up and down the East Coast. Currently the first Class A Platinum LEED office building is being built by a Mexican team. In addition we have groups from the United Kingdom Argentina Venezuela and Columbia. LAZAROW Hallandale Beach has long had an international flavor. We have residents from all across the globe with a large population of Canadians and Russians. New luxury development in South Florida always attracts international buyers. We welcome the diversity of culture. What does the city want to accomplish over the next decade COOPER I would like to see the completion of our parks master plan that is being constructed over the next four years. We have already conducted a full evaluation of our city s infrastructure needs which will cost more than 200 million. We are contemplating how we can generate funding streams. LONDON Have a strategy developed through consensus with well-defined benchmarks. Continually evaluating the strategy s progress and holding the city manager s office accountable for delivering on the vision of the city commission and by extension the electorate. LAZAROW We need to rebrand. That s not about a logo or a sign. It s about the way people see us. Unfortunately we are still fixing problems that have been created over more than a decade of mismanagement. Fortunately we are on the right track now. We have to rebuild our reserves after having them depleted by approximately 30 million over the last five years. Is Hallandale Beach gaining more of an international flavor with its redevelopment and new residents COOPER Absolutely. We have always been culturally diverse. It is what makes us great. We have seen an uptick in redevelopment of many smaller BIOS Mayor Joy Cooper was first elected to the Hallandale Beach City Commission in 1999. She has served as commissioner vice mayor and is the first directly elected mayor in the history of the city. She was born in Trenton New Jersey and grew up in Levittown Pennsylvania. She made Hallandale Beach her full-time home in 1991. Vice Mayor Keith S. London a Philadelphia native moved to South Florida in 1979. He has been a resident since 1992. He owned and operated three successful businesses before he decided to run for public office in 2005. London operates a consulting business providing strategy and community outreach to businesses. Commissioner Michele Lazarow was born in New York City and moved to South Florida in 1970. After returning from college she has been a Hallandale Beach resident since 2001. She opened a boutique Absolutely Fabulous in Hallandale Beach in 2005. Lazarow was elected to the commission in the 2012 election. Commissioner Anabelle Taub was born in Haifa Israel and raised in New York. She spent the early part of her adult life as an EMT-Paramedic. She later became a real estate broker and is now working up the street from Hallandale Beach at Beachfront Realty in Aventura. She was elected to the commission in November 2016. k HALLANDALE BEACH REPORT NOVEMBER 2017 7 Veteran city manager leads at time of change C ity Manager Roger Carlton came aboard in February 2017 after serving in the same capacity in Surfside and South Miami. He was raised in South Florida and earned a bachelor s degree at the University of South Florida and an MBA at Georgia State University. He recently spoke to SFBW about his aspirations and Hallandale Beach. in our northwest section which will include retail supermarket affordable housing--it will be a huge generator of jobs. The project at the Diplomat Golf Course which will include a hotel and spa is another we ve been working on. You came out of retirement to become city manager of Hallandale Beach. What appealed to you about the job The people--including staffers developers commissioners--and an extraordinarily complex set of issues that needed to be better organized and handled in a more business-like fashion. The issues begin with some significant financial problems fairly low morale on the staff a fractious commission and a backlog of development projects to be negotiated. What are the most significant projects that you ve been able to move forward We have six triple-P projects--that s public private partnerships--being negotiated now. The most significant is with Gulfstream adding up to a billion dollars over the next 10 years. I want to mention also the City Center project Hallandale Beach is a 4-square-mile city with more than 40 000 residents in the winter but you have many major development projects underway. What makes the city so attractive to developers Hallandale Beach is blessed with available land at a reasonable price. Its location is central I-95 on one side the Atlantic on the other. We re just north of Aventura Mall a big attraction for people who live and work here and a source of business as well. For construction and other employers we offer a very diverse community with an excellent workforce. I should add that we are developer-friendly--arm s length but supportive. We look at every project and try to make it work for the benefit of all. In many communities residents complain that new projects don t benefit the people who ve lived or worked there for a long time. What do you say to the people of Hallandale Beach Every new project has a community benefit aspect. We re using new construction to upgrade road infrastructure. For example the ArtSquare project on Third Street is completing an arterial route from Federal Highway [U.S. Highway 1] to the FEC [Florida East Coast] Railway tracks. The old community benefits program that gave incentives to local contractors has morphed into a fund managed by the city that is used for 8 HALLANDALE BEACH REPORT NOVEMBER 207 disadvantaged residents in various ways to help with unmet social needs. What are your top three priorities after eight months as city manager First is to be laser-focused on the financial priorities of the city. For the first time in five years we will have a balanced budget on Oct. 1 and we will be building reserves in future years. Second is mobility. We are not a suburban community we are an urban city so we need intelligent transporta- tion. We are working on having traffic signals that respond to actual traffic. If no car is there the light won t change. We need more walkable streets with sidewalks separation of bike paths and trails and a transit station between Aventura and Hollywood near Peter Bluesten Park. Third is to re-create a sense of community--the city has been historically divided in half by the railroad tracks. I believe infrastructure and technology can create community if we develop a new transit station in Hallandale Beach that will bring people together. We can also do it by developing Bluesten Park six acres that can be a gathering point from the transit station to Gulfstream Park. It will be designed to get people out of their houses on the playing fields the pools. The YMCA will build a center there for everyone from children to seniors. My ultimate goal is to take a major step toward reinventing this town every month. k HALLANDALE BEACH REPORT NOVEMBER 2017 9 Hallandale Beach By the Numbers Residential Real Estate 27 057 ........... Housing units 205 000 ........ Median home sales price 1 824 ........... Median monthly rent 65 .................. Percent who own homes Demographics 39 500 ........... 2016 population 6.4 ................. Percent population growth 2010-16 51 .................. Percent of residents who are single 51 .................. Median age 43 018.......... Median household income 59.3 ............... Percent of population (16-older) in the workforce 29.2 ............... Minutes average commute time 29 ................. Percent of residents who are college-educated 56.6 ............... Percent of residents (5-older) who speak a language other than English at home 73.7 ............... Percent of residents who are white (2010) 31.8 ............... Percent of residents who are Hispanic or Latino (2010) 18.7 ............... Percent of residents who are black (2010) 46.9 ............... Percent of residents who are foreign-born (2011-2015) Commerce 121.47.......... Million lodging and hospitality sales 248.22.......... Million wholesale sales 437.10.......... Million retail sales Sources Trulia U.S. Census 10 HALLANDALE BEACH REPORT NOVEMBER 207 HALLANDALE BEACH REPORT NOVEMBER 2017 11 12 HALLANDALE BEACH REPORT NOVEMBER 207 YOUR PLAYGROUND Most unique entertainment destination is here in Hallandale Beach W E L C O M E T O 9 0 1 S F E D E R A L H I G H WAY I H A L L A N D A L E B E A C H 9 5 4 . 4 5 4 .70 0 0 I G U L F S T R E A M PA R K .CO M HALLANDALE BEACH REPORT NOVEMBER 2017 13 Hallandale Oasis Live Work & Play Mixed-use projects enhance the city s lifestyle business landscape By Kevin Gale M Major developers are creating a wave of mixed-use projects that will inspire vibrant live work play places in Hallandale Beach. One of the most active developers is Grupo Eco Developers a more-than35-year-old Mexican company that has invested about 75 million in five projects in the city. We really believe in Hallandale Beach says Grupo Eco developer Elias Benaim. It s a small city with a lot of vibrant momentum happening. It s sandwiched between Aventura and Hollywood. For me it was the organic next city to grow. SFBW interviewed Benaim at 7th Avenue Village his first Hallandale Beach project at 701 W. Hallandale Beach Blvd. Rather than the typical strip shopping center with rows of parking in front the U-shaped center has a New Urbanism vibe with lush landscaping brick pavers stonework and a pergola. The interiors have double-height ceilings which give a feeling of airiness. You need to invest in the products and your vision to get what you want. It doesn t come by doing a regular off-theshelf strip mall Benaim says. The center opened two years ago and has attracted national tenants such as Wingstop T-Mobile and State Farm. There s also a hip factor with Ihookah Caf . Grupo Eco has four acres near the Mardi Gras Casino on Federal Highway for its two-phase Atlantic Village project. The first phase of Atlantic Village which is expected to be completed in December will be a foodie paradise with Doggi s Arepa Bar which started with two locations in Miami-Dade Dr. Limon Ceviche Bar which features the work of Peruvian executive chef Carlos Brescia Burgerim (Hebrew for many burgers ) which provides an array of gourmet mini-burgers and La Estancia Argentina which is moving its bistro-style restaurant to Hallandale Beach after 13 years in Aventura. For the kids there will be Flippo s an indoor playground. For the older set there s Mancave Cigar Lounge. Construction is beginning on the 70 000-square-foot second phase of the Atlantic Village which will include retail space and a six-story office tower. The neighborhood will be further fueled by ArtSquare which will have 350 luxury rental apartments and 13 000 square feet of retail Benaim says. Further south Grupo Eco is devel- Atlantic Village 14 HALLANDALE BEACH REPORT NOVEMBER 207 Seventh Avenue Village oping 45 rental units at the Village at Bluesten Park. The city has been very receptive of this project because right now it s a trailer park. They are putting all this money in the [Peter Bluesten] park and they are seeing the progress happening Benaim says. Grupo Eco also will be developing the Universal Tile site at 308 N. Federal Highway and it bought the lot on the northwest corner of Northwest First Avenue and Hallandale Beach Boulevard which will be the entryway to the revitalized Fashion Art and Design District. Benaim says Grupo Eco is exploring whether to bring investors into some of the upcoming projects. Chateau Group A project by Chateau Group could bring a major statement to the southeast corner of Federal Highway and Hallandale Beach Boulevard. Chateau initially envisioned a 375 million project with 726 residential units 137 384 square feet of retail and 280 hotel rooms according to its application with the city. Some have likened the project to a Hallandale Beach version of Miami s Brickell City Centre. The project on an eight-acre site is under the review by the city says the developer s Esteban Koffsmon. He envisions an open park on the second-floor level with a loop where people can walk or run. Chateau is a more-than-35-year-old company that has done major projects in Argentina Uruguay and Miami-Dade County including the Ritz Carlton Residences Sunny Isles Beach and Fendi Chateau Residences in Surfside. Chateau s project is undergoing some revisions after a review by the city s planning and zoning and Koffsmon wants to make sure he addresses concerns by the city commission which has new members since the project started. This corner can trigger development and really define a downtown area Koffsmon says. Four blocks east of Chateau s project is the site for another major mixed-use project Hallandale Oasis by Romagnole Investment Properties. The project on a 10-acre site is imagined as having two 26-story residential buildings with 250 units each and more than 93 000 square feet of commercial and office area. Romagnole s Eduardo Jakubowicz said the project will include a swimming pool outdoor eating space a gym a swimming pool cabanas a place for outdoor screening of movies and a lot of green space. Jakubowicz says his company has been in Hallandale Beach since 2013 and describes it as a vibrant city with a strategic location that is turning it into a hotspot. You have the beaches within walking distance to casinos and shopping he says. The vision of our project is to create a place where residents can live have fun and enjoy all that the city of Hallandale Beach can offer. The project has received approval from the city and submission of building permits is pending. We are working with our architects Arquitectonica and the city to obtain all the necessary permits Jakubowicz says. The changes along the street are getting noticed by existing business leaders. Michael Di Stefano store manager and assistant vice president for the TD Bank branch at 1626 Hallandale Beach Blvd. says the city is undergoing a renaissance. That is helping add to the bank s existing client base which includes many customers from Canada where TD is headquartered along with locals and seasonal residents. These days he s seeing more younger customers coming in as the city evolves.k HALLANDALE BEACH REPORT NOVEMBER 2017 15 Commercial real estate booms spills into city By Alma Kadragic D riving north from Aventura to Hallandale Beach on Federal Highway you ll see an office tower on the left a sign on the right that says Welcome to Broward County and a construction site on the left just past the office tower. The office tower is the nine-story Optima South completed in 2013 and located in Aventura which is in Miami-Dade County. The construction site next door is the future Optima Plaza North--at 28 stories designed to be three times as tall as its older sibling and located in Hallandale Beach just over the line in Broward County. BTH exteior The projects come from Optima International a company owned by Ariel Bromberg with his uncle and cousin. Four years ago after completing Optima South they decided to connect two counties by starting their new project a few yards away he says. We saw a market and a good opportunity Bromberg says from an Optima South conference room looking out over the lot where Optima North will rise. Optima North is expected to attain LEED Platinum status from the U.S. Green Building Council which oversees the Leadership in Energy and Environmental Design program. It will be the first structure in Broward County resting on a deep soil mixed base the same ground-fortification process used in luxury construction at Brickell City Centre. The process began in May and Bromberg expects foundation work to begin in October with building completion in 2020. The Optimas differ in size and scope. South offers 116 000 square feet of leasable office space but North will contain 300 000 square feet in what Bromberg says will be the best office building in the area. He expects the annual leasing price to be 50 a square foot. South was built for 40 million while North will cost 90 million. Farther north on Federal Highway at Southeast Eighth Street is Beacon Tower from H&M Development. Similarly it follows a previous project by H&M in Aventura. Construction on the new Beacon Tower in Hallandale Beach is well underway on what will become an eight-story Class A building certified by Green Global. Development director Freddy Boulton says Hallandale Beach has all the advantages of Aventura for much less. While 16 HALLANDALE BEACH REPORT NOVEMBER 207 Beacon Tower Aventura sells office units for 500 a square foot annually with resales reaching 550 per square foot the new building is selling at 420 a square foot and is already 80 percent sold. Due to be completed in the first quarter of 2018 Beacon Tower is another of the three office projects currently under construction in Hallandale Beach according to Keven Klopp the city s development services director. The third is the Accesso Office Building at 100 N. Federal Highway a five-story building of nearly 28 000 square feet developed by Accesso One at an estimated cost of 4 million. The sole combined retail-office project in Hallandale Beach is Village at Atlantic Shores a 31 000-square-foot property at 801 N. Federal Highway near Mardi Gras Casino. The two-story building will have offices on the top floor and retail on the ground anchored by Lucky s Market. Developed by Atlantic Village 1 for 5 million the project will be followed by a second phase of 38 000 square feet once permits are secured. Other office and retail projects may be found on the city s website ( What makes Hallandale Beach so attractive to developers Master developer Tibor Hollo of Florida East Coast Realty has been building in South Florida since 1956. He started buying land in Hallandale Beach in 2006 and as he said last year nestled between Hollywood Fort Lauderdale and Miami it s ready for coming into this century. k HALLANDALE BEACH REPORT NOVEMBER 2017 17 Gulfstream Point Hallandale Gets Hip South Florida s new hotspot for residential By Andrea Richard O nce a sleepy town Hallandale Beach is now emerging as a hip place to live. With sleek live work lofts underway a burgeoning nightlife scene at Gulfstream Park and planned penthouses with panoramic views of the ocean and the Intracoastal Waterway residents can live it up and enjoy tons of amenities. And this rectangle-shaped town has two nearby international airports the Miami International Airport and the Fort Lauderdale-Hollywood Airport. To boot the city has plans to beautify its streetscapes and upgrade nearly 20 public parks. As Hallandale Beach reinvents itself SFBW is highlighting what s in store for some select residential projects. 2000 South Ocean This beachside 64-unit condominium tower developed by New York-based KAR Properties is anticipated to break ground in early 2018. Situated next to Golden Beach 2000 South Ocean will feature half-floor and full-floor spacious residences. The boutique property s upscale extensive amenities will provide an exclusive club-like feel. Anticipate a mix of private beach access 24-hour concierge services an indoor theater fitness and yoga room with garden views an art library caf and juice bar and even a catering kitchen and private elevators. Landscaping will include a sculpture garden bamboo garden and lemon trees. There will be two pools strategically located to offer dwellers sunrise and sunset views along with a sunset lounge cabanas and pool service and dining options. Hallandale has this cool vibe next to Golden Beach says Shahab Karmely CEO of KAR who has been developing in Miami and saw Hallandale as the next hotspot. For the developer size was a major factor in the design process. I wanted to limit the units so we could have large spaces. By keeping the units large every unit has a minimum of three views--the ocean the Intracoastal and depending on whether you re on the north or south side you ll see cityscapes he says. Italian firm Minotti designed the interior and exteriors and fully furnished homes will be available. Renowned Mexican architect Enrique Norten principal of TEN Arquitectos alongside Andrea Steele conceptualized the design in a quiet elegance style. I really like Enrique s aesthetic a muted elegance Shahab says. It s 2000 South Ocean 18 HALLANDALE BEACH REPORT NOVEMBER 207 Art Square more of a whisper than a shout and sometimes you can be better heard with a whisper. Cost Smaller units start at more than 3 million penthouses go for 15 million and up the duplex sky villa is not available for sale as of SFBW s press time. Gulfstream Point For those looking for luxury rental apartments with a full amenities package in a live work play location Gulfstream Point would be an ideal option. This 297-unit apartment community will be on the west side of Federal Highway directly across from Gulfstream Park a casino and racetrack dining and shopping destination. It s one block from the Aventura Hospital and office complex retail strip centers less than a mile from Aventura Mall a cinema a public library and parks. A free Hallandale Beach minibus stops in front. While the groundbreaking date is still to be determined the project is moving forward says Philip Dahan senior vice president of Florida East Coast Realty. We are developing one of the first new rental projects Hallandale has had in quite a few years says Dahan noting that the street-level lobby will include a restaurant-market with an outdoor dining patio. FECR is also investing in the community. The company s chairman and president Tibor Hollo recently donated 75 000 to set up a healthy-eating education program celebrity physician Mehmet Oz s HealthCorps at Hallandale High School . We expect a lot people to be attracted from Aventura because of the jobs there Dahan says. They will be able to live and walk to work or take public transportation. Cost Rents are projected to start at 2 100 for one-bedroom units and approximately 2 800 for two-bedroom units. ArtSquare Integra Investment s Hallandale ArtSquare soon will be the new hip residence on the block. This 350-unit luxury rental apartment complex with 12 000 square feet of retail space along Federal Highway near Third Street features 10 live work lofts that Derek Wolfhope the project executive and the vice president of operations with Kaufman Lynn General Contractors says are great for people who own small businesses lawyers and freelancers who want to work out of the house. The Integra team--along with MSA Architects Architectural Alliance Landscape Architects and ID & Design International--broke ground in the spring and the first units are scheduled for move-in in December. The mixeduse development spans 7.5-acres and features a club room a dry cleaner a private theater and a resort-style swimming pool with private cabanas. In addition residents can gather at the outdoor kitchens fire pits dog park and enjoy the arts plaza. Kaufman Lynn is redoing Third Street just west of the property with new lighting features landscaping and brickpaved walkways he says. The firm is also working on the overhaul of Peter Bluesten Park a nearby 16-acre space anchored by a 45 000-square-foot YMCA with a swimming pool. The park has three ballfields basketball courts playgrounds and walking trails. Wolfhope says ArtSquare appeals to young professionals families and anyone looking for an urban lifestyle. We are excited about what we are doing in Hallandale Beach altogether. Kaufman is on the ground-floor on the redevelopment citywide he says. It s happening in Hallandale. Info Studio one- two- and three-bedroom units up to 1 550 square feet 1 075 for a loft to 3 150 for one of the larger units. k HALLANDALE BEACH REPORT NOVEMBER 2017 19 Gulfstream is a major force in the city By Pete Collins Pegasus Soaring D riving north on Biscayne Boulevard as Aventura gives way to Hallandale Beach and Federal Highway just to the right is a riotous spectacle difficult to fathom--and unforgettable. It s an impossible-to-ignore sci-fimeets-animal-kingdom battle galore a giant snarling winged horse punishing a huge spiked reptile. The 30 million a 110-foot tall 200-foot long statue is known as Pegasus and Dragon and it s one of the country s biggest statues--second only to the Statue of Liberty in height by some accounts. It s a graphic novel s panel of an interspecies fight that occurred so long ago it might be fable legend or myth. The big and mostly brass beauty was the 2011 idea of Austrian businessman and international tycoon Frank Stronach owner of Gulfstream Park. Engineers in China cast 500 tons of metal that were separated into 26 shipping containers for the monthlong sea journey to South Florida. Forty Chinese workers along with four fulltime translators worked alongside 200 South Florida construction workers to put the gigantic puzzle in place at Gulfstream Park. The Florida branch of Skanska a Swedish construction firm supervised the assembly of the panels onto a steel frame built in Germany. It was completed in 2014 after eight months of assembly. The fixture depicts the universal theme of good defeating evil but it also symbolizes how Gulfstream Park dominates its 20th-century thoroughbred racing rivals in Miami-Dade County. Since 1939 Gulfstream has been one of America s premier commercial horse tracks a course famous for winter racing where locals and snowbirds mingle with the jet set. It competed head-to-head with stylish Hialeah Park Race Track and its flock of pink-tinged flamingos from the 1940s to 1970s. It was the Flamingo Stakes versus the Florida Derby until 1971 when a brash upstart Calder Race Course emerged in the northwest corner of Dade County to offer summer racing. As the 20th century raced to a close Gulfstream Hialeah and Calder ran to- 20 The Pegasus World Cup Invitational with the Pegasus statue in the background HALLANDALE BEACH REPORT NOVEMBER 207 Gulfstream has created a village gether in a triple-dead heat. But they all were losing. The attention of spectators and racetrack customers wavered from the pageantry of live horse racing. Off-track and internet betting exploded--and slot-machine casinos and low-stakes card gaming nosed their way under the tent flap of South Florida s pari-mutuels. Leaner grittier times stalked the stables. Stronach bought Gulfstream Park in 1999 and invested heavily in the whole scene. The Stronach Group became a major gambling and horse racing company in North America with additional holdings in Europe and Australia. It s the largest thoroughbred racing company in the United States in terms of revenues and holdings. Soon Hialeah retreated from competition and Gulfstream consolidated the field buying Calder outright. It s now Gulfstream West where horses are bedded trained and race in a boutique fall meet. One of the world s leading horse racetrack operators and suppliers of pari-mutuel wagering technology the Stronach Group offers live thoroughbred racing and wagering at leading racetracks across America. These include Santa Anita Park in California Pimlico Race Course in Maryland which is the home of the legendary Preakness Stakes the second leg of the Triple Crown and Gulfstream one of Florida s newest entertainment destinations. Before erecting Pegasus Gulfstream brought a community of high-end shops galleries offices and restaurants to the racetrack s front door The Village at Gulfstream shopping-and-dining complex includes major retailers such as Williams-Sonoma Pottery Barn Bang & Olufsen Liapela Modern Baby West Elm and Z Gallerie. Ten Palms and Christine Lee s restaurants are dining options inside Gulfstream along with III Forks ROK BRGR and Brio Tuscany Grille. The Yard House offers views of Gulfstream s spirited thoroughbreds in their bright numbered silks in the walking ring before races. That includes horses in the 1 million Florida Derby which locally based- andtrained Always Dreaming won this year. Gulfstream Park became the only racetrack and casino in South Florida concentrating on the racing business rather than casino slot machines and card games. To dedicate full attention to the horse racing and wagering operations Gulfstream invited Genting Malaysia Berhad a worldwide gaming giant to assume control of casino operations promotions financial reportingin fall 2016. Under the Resorts World brand Genting operates nearly a dozen large casinos. The Casino at Gulfstream Park features more than 700 Las Vegas-style slot machines 64 high-limit slot machines and 20 poker tables. Next for Stronach and his daughter Belinda chairman and president of the Stronach Group was the creation of a horse race that dwarfed all others the 12 million Pegasus World Cup International. The inaugural race was Jan. 28. Arrogate with jockey Mike Smith outdistanced 2014 Kentucky Derby winner California Chrome and earned 7 million. The 2018 Pegasus World Cup is Jan. 27 with a record 16 million purse. We re on an island here in South Florida says P.J. Campo vice president of racing for the Stronach Group. Imagine having great food and drinks with outdoor dining at The Yard House and your view is the paddock where the horses parade before the big race. Frank Stronach was the man who was always dreaming. His bold gamble made them all come true. k HALLANDALE BEACH REPORT NOVEMBER 2017 21 Icebox Cafe City Place to expand to Hallendale Time to Shine How Hallandale Beach emerged from shadows of its neighbors By Austin Langlois P eople who think Hallandale Beach is just a drive-by city on the way from Aventura to Hollywood are missing out on one of South Florida s gems. Hallandale Beach offers numerous dining options to accommodate beachgoers and discerning foodie alike. In the Fashion Row District located along Northeast First and Second avenues Dosha Ayurveda Cafe & Juice Bar is a go-to for vegetarians and vegans. It offers choices such as baked lentil-beet burgers and vegetarian empanadas made with cauliflower celery and nuts. For fancier fare head to Juniper on the Water which overlooks the Intracoastal Waterway. It s a good destination for date night with choices such as a raw seafood bar lamb shanks and steaks. On Saturdays patrons can enjoy a brunch buffet. Ask the locals and they ll tell you their two favorite aspects of Hallandale Beach are the beach and the parks. With 17 public parks and facilities there are plenty of outdoor opportunities for everyone. The city also has a master plan to improve all its parks by 2020. Since the plan s approval four parks have undergone a facelift with new amenities including the north and south beaches. Sun chasers will find sand volleyball courts an open-air pavilion for live music and entertainment bocce courts and playgrounds. It s not just residents and beach lovers who consider Hallandale a hidden gem. Businesses are catching on too. Longtime Miami restaurateur Robert Siegmann has big plans for Hallandale. After opening his Icebox Cafe expansion in Doral he s shifting focus to Hallandale which he says is going to be an important part of his business. He ll build a 9 000-square-foot facility with a restaurant commercial kitchen and greenhouse. And he s not just investing in Hallandale s economy he s also investing in its people--adding more than 70 jobs. His new location will offer paid internships for low-income residents. I want to set down roots in Hallandale Siegmann says. The city is often overshadowed by its funky neighbor Hollywood or the larger beach cities to the north but it has a lot to offer. I think we ll see the art and design scene revive and compliment the rest of the city. k B. F. James Park & Pool 22 HALLANDALE BEACH REPORT NOVEMBER 207 Gambling on Gaming Evolution might be a good bet for Mardi Gras Casino By Pete Collins ardi Gras Casino has been a major economic contributor to Hallandale Beach since it first opened as a dog racing track in 1934. However dogs aren t necessarily in its future. CEO Daniel Adkins and the operators of many other dog track owners in Florida want legislation that would allow the tracks to keep their casinos if they drop dog racing. They cite statistics showing greyhound racing s popularity has faded. These days Mardi Gras patrons are likely enjoying its 900 slot machines virtual roulette tables poker room restaurants and lounge. Without the need for a track part of the 50-acre Mardi Gras site could be ripe for redevelopment Adkins says. Michigan s Hartman & Tyner a developer and residential property manager owns Mardi Gras. In September Mardi Gras temporarily closed after damage from Hurricane Irma. M Mardi Gras roots begin with the December 1934 opening of the Hollywood Kennel Club--a misnomer because the track has always been located at 831 N. Federal Highway in Hallandale Beach. The standing room only facility added a grandstand--one of the largest in the world--for spectators in 1940. In 1974 after extensive remodeling the new track was renamed the Hollywood Greyhound Track. In 2004 Florida s 1st District Court of Appeal approved a statewide referendum allowing slot machines and gaming along with greyhound pari-mutuel wagering. In 2006 the track completed extensive renovations that eventually added the slot machines virtual roulette and poker room. It was renamed Mardi Gras Casino featuring 70 000 square feet of slots and gaming and new restaurants. The Mardi Gras theme also is carried out with its French Quarter Restaurant the Caf New Orleans and Louie s Lounge. k Peter Bluesten Park ArtSquare Hallandale Successfully building in and for Hallandale Beach Ranked among the Top Contractors in South Florida Kaufman Lynn Construction provides an array of quality construction management and general contracting services for both public and private clients throughout Florida and beyond. Talk to us about your next building project. Lic. CGC 021732 HALLANDALE BEACH REPORT NOVEMBER 2017 23 NEW APARTMENTS NOW LEASING 833.863.3357 L I VE INSPIRED An oasis for both leisure and adventure Indoor and outdoor living areas fuse to encourage residents to relax play dine and shop amidst breezy open air spaces The area s best dining shopping and entertainment at your doorstep Experience the lifestyle you ve always craved at ArtSquare. 401 N Federal Hwy Hallandale Beach FL 33009 24 HALLANDALE BEACH REPORT NOVEMBER 207 NOVEMBER 2017 35 gary homesafe ad INSIDE THE GATES The Polo Club of Boca Raton has lush landscaping and amenities like a cruise ship that never leaves port LIFE ALONG THE LINKS A look at some of the region s most exclusive golf developments BY MARTIN LENKOWSKY ffluence has its rewards and one of them is being able to afford the lifestyle found within South Florida s most-exclusive private golf and country clubs. They re looking for a resort-type lifestyle says Andrea Chang a real estate agent with Lang Realty in Boca Raton referring to people who gravitate to luxury communities. People want everything at their fingertips. They don t want to ever have to leave the country club. Chang is closely associated with the Polo Club of Boca Raton and Boca West Country Club. Brett Morris the Polo Club s general manager and chief operating officer agrees with Chang. If you love the lifestyle we ll find you the home he says. The club is kind of like a cruise ship that never leaves port. It s all about the socialization. We ve got a wide array of amenities and events to keep people busy. There are 24 communities at the Polo Club. Prices range from 150 000 to 4.5 million estate homes Morris says. Boca West features homes in all price ranges and styles including condominiums villas and single-family homes ranging up to multimilliondollar prices. We are committed to the member experience and that comes through in everything from our service to amenities says general manager Matthew Linderman. We truly offer something for everyone from six diverse dining NOVEMBER 2017 37 INSIDE THE GATES Fisher Island is an exclusive golf course community across from South Beach that s only reachable by boat options to a state-of-the-art fitness center luxury spa and golf and tennis programs. Our new 50 million golf and activities center offers two new restaurants the fine-dining Prime Cut as well as our deli sports bar and grill Grand Central. Brad Ball director of sales and marketing at Admiral s Cove Realty as well as Frankel Realty Group both in Jupiter says the attraction to country club living varies by customer. Some want a golf cart in their garage and some want a boat docked by their house he says. We try to sell lifestyle first. He divides exclusive country clubs into two types. At a golf club playing golf is the most important amenity he says. And there are country clubs where golf is just another amenity. Ball points out that at some area clubs golf is the draw. These include the Bear s Club and Dye Preserve Golf Club in Jupiter Jupiter Hills Golf Club in Tequesta McArthur Golf Club and the Medalist Golf Club in Hobe Sound Old Marsh Golf Club in Palm Beach Gardens and Seminole Golf Club in Juno Beach. Golf is the only thing people are there for Ball says. A lot of them have caddy programs which are important to them. And they re willing to pay for it. At the Bear s Club for example the fee to join is 125 000 with an annual fee of 25 000. At clubs where golf is considered only an amenity Ball says the attractions include tennis fitness dining and spa services. Some of these have boating he adds. It depends on the buyer. We try to figure out where they re going to be the happiest. It s more about the lifestyle than the home. In the country club category Ball mentions the Loxahatchee Club Trump National Golf Club Jonathan s Landing Golf Club and The Club at Admirals Cove in Jupiter Lost Tree Club in North Palm Beach and a host 38 NOVEMBER 2017 NOVEMBER 2017 39 INSIDE THE GATES Coldwell Banker s The Jills are seeking 150 million for the Julio Iglesia property in Indian Creek of communities in Palm Beach Gardens the Country Club at Mirasol Old Palm Golf Club Ballenisles Country Club Frenchman s Creek Beach and Country Club and Frenchman s Reserve. He says Lost Tree and Admirals Cove are the most exclusive. At Admirals Cove Ball says one can have a golf cart in your garage and your boat behind your house. And Lost Tree has some amenities but it also has the ocean. It s the only place in our area that has all of it. Admirals Cove is known for its wealthy residents. Admirals Cove has 13 billionaires Ball says and Lost Tree costs 208 000 to join with annual dues more than 20 000. When clients are interested in purchasing homes at these exclusive clubs we will take them to meet and see the membership director Ball says. All these places have beautiful homes. At Admirals Cove homes start at 500 000 and go up to 40 million Ball says. At Lost Tree prices range from 1.5 million to nearly 45 million on the ocean. He says there are still a few vacant lots available. We do get a lot of tear downs he says. People are tearing down 30-year-old homes and building new ones. Other high-end clubs in the Boca area include Broken Sound Club Bocair Country Club and St. Andrews Country Club. Jill Johns a Fort Lauderdale real estate broker with One Sotheby s International Realty says a highly desirable highend community is the Enclave at Coral Ridge Country Club. It has an exclusive nature to it she says. People buy lots and build a home on it. It s a gated community on the east side. It s not easy to find. For those interested in golf there s a championship Robert Trent Jones golf course. Three private exceptionally exclusive communities on Miami Beach are the Fisher Island Club Indian Creek Country Club and La Gorce Country Club. In fact Indian Creek Island 40 NOVEMBER 2017 NOVEMBER 2017 41 INSIDE THE GATES A listing at 5750 La Gorce Drive in La Gorce Country Club which is along Alton Road in Miami Beach is oftentimes called Miami s billionaire bunker. The Jills real estate agency in Miami Beach lists homes regularly in all three communities. Jill Eber part of the Jills team lives on Fisher Island and describes her community as a one-stop shop. She says everyone who owns a home on the island needs to be an equity member of the club. She says there are only 216 acres on Fisher Island with only about 750 residents. In addition to a spa--with physical therapists and a dermatologist on staff--there s also a nine-hole golf course. It s totally encompassed by water Eber says. The security is incredible. The island contains two deep-water marinas a body salon and a five-star hotel. There s a beach club with two different bars and a pool where parents can take their children. It s ideal for all demographics. It s the perfect getaway. Twenty percent of people who live here are full time. People come from all around the world. Each unit gets a golf cart. Jill Hertzberg Eber s partner and co-founder of the Jills lives in Sunset Islands but she belongs to La Gorce. The club is not part of the development. There s a coveted Jack Nicklaus-designed golf course in the club Herzberg says. Many of the world s rich and famous list their homes with the Jills. They have the listing on the Julio Iglesias property at Indian Creek with an asking price of 150 million. Another billionaire living on Indian Creek is auto magnate and philanthropist Norman Braman. This is one of the wealthiest and most exclusive ZIP codes in the country Hertzberg says. Indian Creek owns the streets and has its own police force. Hertzberg loves the lifestyle and amenities at La Gorce Country Club. The people couldn t be nicer and more professional she says. When you work all week it s nice to go somewhere you can do the things you enjoy doing. 42 NOVEMBER 2017 NOVEMBER 2017 43 44 NOVEMBER 2017 Whether in your home or in ours e Residences of United HomeCare is committed to bringing you the highest quality of assisted living with comfort and compassionate care. The care where you need it WE INVITE YOU TO JOIN OUR FAMILY Our Residences 9355 SW 158th Ave. Miami FL 33196 Your Home Visits (Platinum Care Options) 786.878.5140 786.507.9144 AHCA License AL12782 Private duty license HHA 21213096 NOVEMBER 2017 45 VETERANS OF INFLUENCE SFBW Chairman and CEO Gary Press interviews Stephen B. Moss a Holland & Knight partner who helped launch Mission United Giving Back in Meaningful Ways Stephen B. Moss is a partner at the Holland & Knight law firm specializing in real property development law hotel development and operations title insurance and business law. Moss began the practicing law in 1971 after two years of active military service in the Army including a year in Vietnam. He serves on the board of directors for United Way of Broward County and is the founding chair of its Mission United Advisory Council. For the latest installment of Veterans of Influence SFBW Chairman and CEO Gary Press interviewed Moss at the DoubleTree by Hilton Hotel Deerfield Beach-Boca Raton. This transcript has been edited for clarity and brevity. I want to talk about Mission United and your career. You were inspired to help veterans after your daughter Shannon was injured during Army duty in Iraq. It must have been horrible hearing about that. What happened to her what caused your frustration as she sought help Our daughter decided to join the Army like her dad did. She wanted law enforcement as a career so she joined the military police corps. And while she was in military police school in Missouri the Iraqi war goes bad. So there was an exchange and she went to Baghdad as her first tour of duty. While she was there she ended up severely injuring her left shoulder. She didn t tell us until she got home. And then she told us that she had two choices She had three months left of her tour of duty or tough it out with the troops. The real difficult thing when she came home she had a MRI done that revealed that she had tendinitis. The Army decided that she couldn t go 46 NOVEMBER 2017 VETERANS OF INFLUENCE back to Iraq and gave her an honorable discharge. It took two years for her to get the surgery she needed and it was four hours of major reconstructive surgery. We met with her doctor and he said that the system had failed her because two years was too long of a wait and that she would have a permanent disability in her shoulder. But he told us about an intensive physical therapy program for her to do that would take six months. We learned that she would get her disability benefits from Veterans Affairs but there was such a backlog that it would take about one year for her to get her first check. Shannon is not shy and she said to them that she has parents who would help support me because I can t work. And she questioned What happens to other men and women who don t have financial support from their families The VA representative said They go homeless. And that was a defining moment in my life. And I thought that I hope someday something will happen that will allow me to give back and help to other women and men who have served. Then the United Way of Broward County came in. How s Shannon doing now She s doing well and she ll always have the disability. She met her husband in Iraq which is a great love story. He was also in the service. They just moved here late last year and they are very happy. Have you seen any improvements under new VA director David Shulkin Yes there are improvements happening. I ve met with the VA at the headquarters in Washington D.C. and there s just so much bureaucracy. The United Way of Broward County Christian Zanartu Paul Metcalf Jesse Flowers and Mike Wolfson Peter Oldbury Charlie Blanco and Brad Berkowitz Sandy Lechner Gary Press and Bill Kyser NOVEMBER 2017 47 VETERANS OF INFLUENCE Maria Plessas Paola Gaviria Christelle Girot-Marin Sonia Richards Charisse Smith Jennifer Barb and Fran Bannon made an announcement that it was going to do something that the United Way hasn t done before in our country. And that it was starting a program called Mission United which would reach out to veterans in our community. They were seeking volunteers. I was asked to be the founding chair. One of the best success stories of Mission United is our relationship with our local people. Dr. Phillip Greenberg at the Miami VA Healthcare System hospital is phenomenal. The William Bill Kling VA Clinic on Commercial Boulevard is outstanding. And we are giving great care for our veterans in South Florida. Anna DeAngelis Cherie Oliver and Lori Castle Linda Englander and Stephen Garber What kind of services does Mission United provide We provide a holistic type of service which is all encompassing. What s important to know is that the United Way became a catalyst of getting the community together. We invited all the nonprofits to come talk to us. We wanted the United Way to become better and we also wanted to collaborate with all the other nonprofits. We work together so effectively seamlessly. That s what we ve established. It s the whole community making it work with the United Way. 48 NOVEMBER 2017 VETERANS OF INFLUENCE Tim Farrell Stephen Moss Rhoda Moss Kathleen Cannon and Jesse Flowers Christian Zanartu I m proud to tell you that since we launched in 2014 more than 19 000 former homeless veterans or veterans facing foreclosure now have safe affordable housing and they have jobs. Through the [Americans with Disabilities Act] we just received our fourth year of 2 million grants for each year for a total of 8 million. We provide employment opportunities working with Career Source Broward and human resource personnel from various businesses. We do career boot camp training so they are prepared the workplace. We help them with their r sum and skill set. We have legal services. The United Way has funded two full-time attorneys and one full-time paralegal and we have more than 400 lawyers in the area who volunteer for us. We have financial services and emergency financial aid for education and health care services. It s bringing it all together. And what will happen is that a veteran will call 211 on the phone and ask for help. Then they meet with one of our case manager. It s not a Band-Aid that we want to put on there. It s not a quick fix. It s a longterm solution we are looking for. We ask What is the reason why you are in this situation Well I just lost my About Veterans of Influence SFBW s Veterans of Influence series is an exclusive invitation-only quarterly event that brings together South Florida s top business leaders to meet and mingle. The evening begins with a cocktail reception followed by a live interview of a C-level military veteran who provides insight into their personal lives careers and views on issues affecting the business community. The presenting sponsor is Brown & Brown Insurance and the gold sponsors are CenterState Bank DoubleTree by Hilton Deerfield Beach and Third Level. Partnering with SFBW on this exclusive event provides an opportunity to network with the area s business elite generate new business opportunities and increase brand awareness. For information about event sponsorship opportunities email Clayton Idle at cidle NOVEMBER 2017 49 My new dance moves are dazzling Thank you John Knox Village Being a resident of John Knox Village enables you to be part of a community that lets you be you be social and be stress free. Residents enjoy many cultural partnerships and activities at the village and in the community. Let us dazzle you too Come visit & enjoy a complimentary lunch with a guided tour (954) 783-4040 651 SW 6th Street Pompano Beach FL 33060 (954) 783-4040 For More Info Contact web JohnKnoxVIllage John Knox Village is committed to compliance with all federal state and local fair housing laws. It is our policy to offer senior living to those that qualify without regard to race color national origin religion sex sexual orientation familial status or handicap. The employees of John Knox Village have a legal obligation to treat each individual in a consistent and equally fair manner. In order to assist you with your decision on your new home we are providing a list of guidelines used to qualify residents for tenancy in our community. Please note that this is our current rental ownership criteria nothing contained in these requirements shall constitute a guarantee or representation by John Knox Village that all residents and occupants currently residing at the community have met these requirements. There may be residents and occupants that have resided the community prior to these requirements going into effect. Additionally our ability to verify whether these requirements have been met is limited to the information we receive from various credit and screening services used. 50 NOVEMBER 2017 6th Annual Learn. Connect. Grow. 2000 Attendees VIP Experience Keynote Address Top Industry Speakers CIO Track Vendor Exhibit Toys for Tots Walk of Fame December 7 2017 Info tickets sponsorship schedule speakers tracks & more. Ft. Lauderdale Broward County Convention Center ITPalooza 17 is presented by the SFTA and the ITP17 organizing committee NOVEMBER 2017 51 We Are Real Estate Malvern Federal looks forward to the opening of its new branch in Palm Beach FL on prestigious Worth Avenue servicing Palm Beach County FL with a focus on the equestrian industry. 205 Worth Avenue Suite 308 Palm Beach FL 33480 561-720-6818 WE PROTECT ASSETS SOLVE PROBLEMS GROW VALUE FOR COMMERCIAL PROPERTY OWNERS and Provide innovative facility solutions for tenants. PRO-FI FACILITY MAINTENANCE SOUTH FLORIDA FOCUSED LANDLORD REPRESENTATION LEASING & SALES PROPERTY MANAGEMENT TENANT REPRESENTATION Call Ken Morris on his cell for assistance or visit our website to download our current market report. 954.240.4400 WWW.MORRISSEGROUP.COM 1730 Main Street Suite 206 Weston FL 33326 954.474.1776 GENERAL CONTRACTING PRESSURE CLEANING - PORTER HANDYMAN SERVICES 954.946.4340 info 52 NOVEMBER 2017 PRIVATE TRAINING STUDIO CORPORATE CENTER 33301 WHY TRAIN WITH BILL I have been training with Bill since 1993 have referred dozens of friends & associates and have received positive feedback from each. -- Mike Maroone President Maroone Enterprises CLUB 1 HEALTH & FITNESS CENTER PRIVATE CORPORATE & GROUP CLASSES BEFORE 400lbs Here 45 minutes training is all you need Busy I can come to you Makoto Speed & Reaction Arena NOW 220lbs Your Results Guaranteed FOR MORE INFO GO TO BILLKYSER.COM NOVEMBER 2017 53 CALL 954.290.2920 COMMERCIAL REAL ESTATE Insurance Claims After Hurricane Irma By Darcie Lunsford Construction manager Chris Ricci of DC Construction Associates stands just to the side of a new bank of elevators in an office midrise undergoing a multimilliondollar renovation in the heart of bustling Boca Raton. The elevators are humming but the imported Italian stone tiles that are supposed to encase them as the main focal statement of the building s new lobby are still buried in a warehouse somewhere else in South Florida. The freighter carrying the luxurious stone arrived at the Port of Miami a few days before Hurricane Irma was forecast to hit Florida. A couple weeks after the storm swiped South Florida Ricci and other general contractors building owners and property managers were still trying to get materials clean up downed trees plug roof leaks and regain lost time. We lost at least 10 to 15 days Ricci says. Supply shortages stalled product deliveries canceled building inspections and redirecting of trade crews and construction labor--both before and after the storm--continued to plague the region s robust construction industry weeks after the storm. It s like re-priming a pump quips another South Florida construction executive who goes on to bemoan the shortage of palm trees because of extensive damage to tree farms in southern Miami-Dade County. But unlike the spate of hurricanes that besieged South Florida in 2004 and 2005 Irma s economic impact appears to be more of a nuisance than a catastrophe for the commercial real estate industry. Most multitenant office buildings and their tenants lost productivity as widespread power outages kept offices closed for days following bringing commerce across the region to a near halt for about a week. Some buildings along Miami s Brickell Avenue had flooded garages and lower floors from storm surge and high-rises in Fort Lauderdale and Aventura dealt with wind and rain damage. The phones at Empire Executive Offices in the 110 Tower in downtown Fort Lauderdale began lighting up the week after Irma with a plethora of lawyers and financiers looking for shortterm office rentals. People came back to work and had a chance to assess the current situation with their space and realized that they weren t going to be able to work there for a while says Doug McLean a partner with Empire Executive Offices. He says they have signed about eight new leases with professionals needing temporary office space. Irma s bluster also blew back closing dates on the sale of many commercial properties and necessitated post-storm damage inspections from buyers and lenders. We extended everything by two weeks says Douglas Mandel senior managing director of Marcus & Millichap. But unlike the investment sales recoil that happened in 2005 after Hurricane Wilma walloped South Florida I have not lost a single deal Mandel says. Irma also is less likely to cause the massive spikes in insurance premiums although rate hikes are still probable. Expect some adjust probably 2 to 8 percent but don t brace yourself for the astronomical increases we saw back in 2005 says Dan Cioci senior vice president of Advanced Insurance Underwriters. That s primarily because the reinsurance market--which is where insurance carriers hedge their risk against losses--is much better capitalized than it was 2005 Cioci explains. The long stretch without any major storms he says is delivering double-digit returns to that sector attracting investors. But we won t know for sure what the post-Irma insurance increase will be until January which is one of the two times a year when primary carriers buy reinsurance. And there is still a caveat that could affect premium hikes. Even though South Florida didn t suffer major damage from Irma Cioci says the reinsurers who sell to carriers in South Florida also sell to those in Puerto Rico Houston and Mexico City all of which have had recent major natural disasters. Losses there Cioci points out could influence costs in South Florida. Freelance writer Darcie Lunsford is a former real estate editor of the South Florida Business Journal. She is the senior VP for leasing at Butters Group and is avoiding a conflict of interest in her column by not covering her own deals. 54 NOVEMBER 2017 Leaders never conform. There are those who dare to be different. They are the bold ones the ones who go against all odds to follow a dream. Some call them crazy foolish or even wishful thinkers. At Pacific National Bank we call them our valued clients--and we provide them with all the guidance they need to stand out from the crowd. Drop by and experience banking like you never have before. 11113 PNBsfbwJLifestyleAd.indd 1 1390 Brickell Avenue Miami FL 33131 305.539.7500 255 Aragon Avenue Coral Gables FL 33134 305.539.7570 18285 Biscayne Blvd Aventura FL 33160 305-539-7460 Member FDIC NOVEMBER 2017 PM 10 2 17 5 43 55 CONGRATULATIONS ON YOUR IMPRESSIVE & CONTINUED GROWTH TEAM Managing Principal Caroline Fleischer - cfleischer cresa When your company needs more Certainty. Influence. Significance. Growth. In Marketing Business Development Brand Amplification Market Expansion Talent & Strategic Planning... COI access ...connecting centers of influenceTM 56 NOVEMBER 2017 Panache [puh-nahsh] (noun) a grand manner verve style flair. Linen Chairs Tables Dinnerware Flatware Glassware Kitchen Equipment and more. Plan your next event with Panache. 800.30.PARTY THIERRY ISAMBERT THE ART OF CULINARY Thierry Isambert Culinary and Event Design has been a well known name in the South Florida events and hospitality industry for almost 30 years. The company stands out from the crowd by raising the bar for catered events creating culinary experiences that equal the level of taste and expertise expected of an award-winning restaurant. Their staff of creative event planners and innovative chefs hail from around the world using their international flair and years of combined experience to produce and cater weddings luxurious galas upscale corporate events and a variety of social functions. CULINARY Master Bringing the culinary mastery of gourmet restaurants to the event industry. Thierry Isambert has risen from entrepreneur to celebrity chef-caterer earning the prestigious L ordre du Merit Agricole from the Ministry of France for his culinary excellence business integrity and community involvement in charitable events. In addition to catering and producing an array of events around South Florida Thierry Isambert Culinary and Event Design is exclusive caterer to the New World Center and the Bass Museum of Art. Thierry Isambert is from the Champagne region of France. Deeply influenced by French tradition he also gathers inspiration from extensive travels bringing the exotic tastes and flavors of far flung destinations to menus that are custom designed for each event. You ll be amazed by the culinary diversity coming out of one kitchen. From highly structured creations based on 17th century European recipes to Venezuelan street food authentic Indian cuisine and Interactive Teppanyaki Stations each culinary experience is as flawless as the next. For more information about catering and event production call 305-635-6626 or email info For information about the company go to 58 NOVEMBER 2017 NOVEMBER 2017 59 NONPROFIT GOVERNANCE An Altruistic Heart BY GERRY CZARNECKI Ethel Isaacs Williams is the senior vice president of development and public affairs for Kaufman Lynn Construction one of South Florida s largest general contractors. Previously she was the director of corporate engagement diversity and inclusion for NextEra Energy. The West Palm Beach native is vice chair of the Quantum Foundation board of trustees. In 1994 she was the founding president of the West Palm Beach Chapter of the National Coalition of 100 Black Women. Since 2013 she has served as an appointed member of the National Executive Council of The Links one of the nation s oldest and largest volunteer service organizations composed of more than 15 000 professional women of color in 282 chapters. Williams recently spoke to SFBW about her charitable work. What was the first volunteer effort you can remember doing From my earliest memories as the youngest child of a minister and English teacher who were pillars of the community in every sense of the word volunteering--or as we called it helping others --was commonplace in our household. I was blessed to have parents who were examples of great humanitarians who genuinely cared about people. So literally all my life I have been drawn to causes to help others. as one of its youngest members at the age of 27. Those years of board service impacted me in a profound way because I learned how to build consensus and work collaboratively with leaders from all walks of life in order to achieve a common goal. What has been your primary focus as the chair of the Boca Raton Chamber of Commerce My focus has been to continue to raise awareness and voice of the chamber by promoting the programs that support our core four-pillar strategy connecting members advancing commerce protecting business and enhancing the community. I am also focused on positioning the chamber for the future by examining where we want to be in the next decade understanding what will it take to get us there and then harnessing the intellectual capital of diverse thought leaders to develop the roadmap. In my opinion nonprofit governance and leadership must be agile in the planning and execution of its strategies in order to respond to and survive inevitable business disrupters or game changers. What are the things that every board needs to think about in order to be effective Board members should have a clear understanding of the organization s mission and the audience or clients it serves. Effective leadership also requires an appetite to push the envelope through the exploration of creative ideas and a healthy resistance to status quo. Nonprofit boards must operate like a business because deploying sound business principles is core to effective organizational leadership. Gerry Czarnecki is founder and chairman of the nonprofit National Leadership Institute ( which helps boards of nonprofit organizations become strategic assets to the leadership team. His extensive background as a C-suite executive and CEO is coupled with current board leadership of corporate and nonprofit organizations. He is also chairman and CEO of the Deltennium Group. Contact him at 561.293.3726 or gmc Ethel Isaacs Williams What was the first nonprofit board you joined My first board experience occurred during high school when I served as the student representative on the Palm Beach County School Board by virtue of having been elected by my peers as the president of the county council of students. It was that experience that started me on my journey as a board member. My next board experience came about 10 years later after I completed college at George Washington University and started my professional career at IBM in Dallas before moving to Hartford Connecticut. It was where I met a remarkable woman named Ester Bush president and CEO of the Urban League of Hartford. She nominated me to serve on the Urban League board 60 NOVEMBER 2017 NOVEMBER 2017 61 PR MUSINGS Whales are Harpooned When They Spout BY PETER NASCA Over the summer Anthony Scaramucci was fired from his job as White House director of communications after a profanity-laced phone call he made to a reporter for The New Yorker one that included numerous F-bombs and lewd comments. In other words he got harpooned There are scores of examples of government officials entertainers athletes and CEOs who have damaged or destroyed their careers by spouting. The ultimate platform for such whales is Twitter. I could fill this magazine with stupid tweets that either cost someone his or her job or tainted his or her career. Anthony Weiner once was a respected politician who unfortunately liked to send pictures of himself naked. Comedian Gilbert Gottfried got fired from his gig as the voice of the Aflac duck because he tweeted jokes about the 2011 earthquake and tsunami in Japan. Was that necessary Did he get a big laugh out of that Of course you don t have to be famous to make egregious stupid mistakes. For instance a high school math teacher in Aurora Colorado was put on administrative leave after a local TV station found her tweets containing half-naked photos and boasts about bringing marijuana to school. And then there was Justine Sacco a senior director of corporate communications for the New York-based internet company InterActive Corp. She was fired for a tweet she sent before boarding a flight from London to Cape Town South Africa. It read Going to Africa. Hope I don t get AIDS. Just kidding. I m white Seriously Don t get me wrong--I think there is great value to social media. But like I tell my clients before you tweet or post anything online read it one last time. If you think if it will offend anyone unless that is your intention think twice. We all do things in the spirit of anger at times but it s often best to count to 10 and hold our breath before saying or posting anything. If you want to go old-school do what President Harry Truman would do when he was miffed at someone particularly reporters. He would write a letter (the mid-20th-century version of email and Twitter) put it in an envelope and then put it in a desk drawer. He would then look at it the next day and determine if he wanted to send it or not. A whale s spout can shoot as high as 20 feet and be seen for up to a mile. Tweets and email are basically infinite. So the next time an issue arises that you want to post or tweet about think it over. Are you just coming up for air or spouting Peter Nasca APR is an accredited member of the Public Relations Society of America and a past president of its Miami chapter. A former journalist he has been a public relations practitioner in South Florida for nearly four decades 62 NOVEMBER 2017 EXCELLENCE IN HUMAN RESOURCE AWARDS 2018 Presented By CALL FOR NOMINATIONS The Excellence in Human Resource Awards will celebrate the region s outstanding HR professionals who build and nurture the talent within their organizations. SFBW is excited to recognize these individuals who have helped to elevate local companies to the top of their industries. We will be honoring HR professionals in the following industries Accounting Banking & Finance Services Education Health Care Hospitality Insurance Legal Marketing & Public Relations Non-Profit Real Estate & Construction Technology Transportation & Logistics Lifetime Achievement Award Celebrating human resourcefulness To nominate VISIT OUR WEBSITE signature-events hr-awards nominate GOLD SPONSOR NOVEMBER 2017 63 SALES STRATEGIES What Makes a True Leader BY GRETA SCHULZ Business leadership is different from what is often perceived. Most leaders are managers in disguise. Here s an example Sarah was excited to be promoted to sales director. After all she had been in sales for almost eight years and had performed at the top level. She knew that she could help other sales staff with their work and they already looked up to her. One day Jeff asked Sarah what to do about a customer who didn t seem to be making a decision though he really liked their product. I ve tried everything he confessed. I ve offered free delivery a 10-percent discount--I m just stumped. Sarah asked Can you get a meeting with the decision makers Jeff said he thought he could. Sarah said I ll come with you and we ll get it done. Jeff knew she would. He eagerly dialed the phone and began spending the commissions he knew Sarah would help him win. Real leadership is not managing. Telling someone what to do is not leadership. Neither is doing it for them. This reminds me of that old saying Take someone fishing and they ll eat for a day. Teach them how to fish and they can eat for a lifetime. The idea of leadership is to get someone to realize what they can and should do to make decisions on their own. Once they feel good about the answer they are looking for they will continue to use that information and not have to check in before making that decision. We often believe that to be a good leader you need to be outgoing and charismatic. That often is not the case. You might remember the old E.F. Hutton commercials--the ones that featured a room of people talking until somebody mentions some advice they ve received from an E.F. Hutton broker. Suddenly everyone stops to listen. Often being a bit humble and a very good listener seems to work well when it comes to leadership. Some tips to create true leadership Stop being a parent to your people. Think about how you grew up asking your parents questions (as curious kids do). As parents they answered your questions immediately. As parents they wanted us to know the answer. That s fine but we are not parents to our salespeople. Our job is not only to get the answer to them but also to get them to engage us by thinking about the answer themselves. When they engage in the process with us it becomes more their idea. Help them feel empowered. The next time a salesperson asks What should I do about ... or How do I ... answer with this If you couldn t reach me right now and needed to make a decision what decision would you make The key here is that you should confirm what they say. If it s not right you can say And in addition to that you may want to say ... You need to give them a soft place to fall so if their answer is wrong using this process you can t get upset with them. Otherwise they ll never feel empowered again. Involve them in setting goals. I am always astonished when sales managers or CEOs set goals for salespeople without getting any of their input. If you want to get them engaged and feeling that the goals are not just for what the company dictates--which by the way usually are never met--the process should involve the salesperson. What are their goals What kind of money do they want to make and why What activities will they commit to doing daily weekly and monthly to achieve them Give them the responsibility to come up with what they think their goals should be and have them put proactive behaviors behind it. Then review them together to see if the goals are realistic. If they don t meet your standards then push them a bit Oh I feel you are better than that. Don t sell yourself short let s relook this over. Look realistically at their motivation. Are they making more money than they ever have before If so you might find that your salespeople are satisfied with the amount of money they are making but you aren t. Meaning The commissions they are making may be great to them but they aren t hitting the numbers you need them to hit. Motivation will come from them not you so make sure that there is always a carrot. If the carrot stops working you may need to change the horse. You can t motivate anyone to do anything. You can give them an opportunity to motivate themselves. It might be easier to just do it yourself in the short-term but remember If you do that now you will always have to do that. Burnt out much Greta Schulz is president of Schulz Business a sales consulting and training firm. She is the best-selling author of To Sell is NOT to Sell and works with Fortune 1000 companies and entrepreneurs. For more information or free sales tips go to and sign up for GretaNomics a weekly video tip series or email sales questions to greta 64 NOVEMBER 2017 Located along the scenic Intracoastal Waterway in Fort Lauderdale Grateful Palate Catering & Events offers a truly unique setting to celebrate your event. Our 4 000 square foot venue offers impeccable service and exceptional food alongside breathtaking waterfront views. Our celebrated culinary team and dedicated catering staff specialize in off premise events throughout South Florida. 3003 NE 32 Avenue Fort Lauderdale Florida 33308 954-566-3044 events NOVEMBER 2017 65 PEOPLE PASSION AND PROFITS Aligned Diversity The Way of The World BY STEPHEN GARBER The old days are gone. Middle-aged white men (like me) cannot be simply granted--or assume--the role of leading businesses politics or organizations of any type. If we want success in the marketplace we have to see that it is not made up of simply us. It is made up of all of us. So should our teams be at every level of the organization. Leadership roles are not granted. They are increasingly based on vision market awareness innovation and as always performance. It is likely that your success depends on many kinds of people to collaboratively design deliver and serve reflecting those who consume your product or service. Your customers are likely very diverse. Your teams need to reflect that as well. We live in a diverse world. Consider More women are rising to the top of organizations. Research tells us that women make the majority of the spending decisions and have higher emotional quotients than men making them better team leaders. The nonwhite population and its wealth buying power are increasing dramatically in the United States and represent a massive market worldwide. Then there is generational diversity. The ability of graduate collegiate and high school students to tap into and understand technology and the future demands of the marketplace is nothing less than stunning. Have you been to an incubator accelerator lately Even more impressive to a teenage business plan competition Young smart and successful At the same time millennials are coming into their own middle-agers are becoming leaders and baby boomers are staying or returning to work in ever greater numbers. Many generations working together. Diversity in the workplace and creative thinking are stimulated when people from different backgrounds and cultures bounce ideas off one another. It s not difficult to understand why Each culture and generation has a unique way of viewing the world approaching challenges and evaluating solutions. Forbes research on the benefits of diversity in business notes that groups of diverse problem-solvers can outperform high-ability problem-solvers stating that companies with diverse executive boards enjoy significantly higher earnings and returns on equity. Diversity is a great recruiting tool. Top talent is attracted to employers who treat their workforce fairly regardless of race gender ethnicity or religion. When working towards building a more diverse team you need to start with a look at the community (or communities) in which your company is based. Is it different from your market community Here are some things to keep in mind when working on improving diversity according to the Wall Street Journal. Develop a hiring strategy to make your workforce resemble the community you operate in. Ask existing employees for referrals. Talk to community organizations to help find candidates. Nonprofits can be a great resource too. Provide diversity training in your workplace. Let new hires know you are willing to accommodate cultural and religious holidays and diversity-friendly (but officeappropriate) apparel choices. Learn from your mistakes. Have your human resources department create an exit interview assessment to determine why minority employees are leaving the company and what can be done to curb future losses. Be willing to make changes. Bringing together a diverse team benefits everyone employees customers and the business itself. The best scenario starts at the very beginning by building a diverse organization from the start. Building a diverse team after the fact can still be successful as long as it s authentic. Stephen Garber is director of Third Level Ltd. Contact him at 561.752.5505 or sgarber 66 NOVEMBER 2017 Special Marketing Feature The Falls Club - an inviting and exclusive experience where our Members Matter Most --BY MARK HOPKINSON P alm Beach County is known as Florida s Golf Capital in recognition of the wealth of public and private courses that span the county. Against this rich tapestry of choice The Falls Club of the Palm Beaches which recently completed spectacular enhancements to its championship golf course and an inspired club house redesign is enjoying a surge in new memberships. The multi-million-dollar capital improvement project at the club conveniently located on Jog Road north of Hypoluxo Road has been embraced by both current and new members. New memberships are up 20 percent and continue to show gains over the same period last year says The Falls Club General Manager Richard Stropp. The majority of new memberships are referrals from current members. Our members love that as a nonresidential club there are no homes here to distract from their pure enjoyment of the game. We re redefining world class golf gracious hospitality exclusive membership and a financial stability that is guaranteed. Stropp says. DINING AT THE FALLS CLUB Gracious hospitality world-class golf and tantalizing cuisine without homes initiation fees assessments and tee times. PREMIER GOLF EXPERIENCE The Falls Club is setting new standard as a premier golf experience where Members are also afforded reciprocal access to other private clubs. Its high-end services and amenities include an exquisite food and beverage program overseen by chef Daniel. The celebrated chef has worked at some of the finest restaurants including db bistro New York and as Chef De Cuisine at Cafe L Europe. FIVE STAR HOSPITALITY Set on 170 acres of a lush tropical oasis with no initiation fees no assessments no fixed tee times an outstanding caddie service and impeccable personal attention Members are enjoying an inviting and exclusive five-star hospitality. A fully appointed golf shop an outstanding caddie program complimentary snack pavilion tennis courts health club separate men s and ladies card rooms expansive locker rooms a relaxed and casual 19th-hole and full-service Grille Room restaurant along with a bar & lounge defines the exclusive Palm Beach lifestyle at The Falls Club. To inquire about membership opportunities visit or contact Membership Director Steve Brauner at (561) 964-5700 or sbrauner NOVEMBER 2017 67 TECH HUB CommandScape South Florida s Newest New Thing BY CHRIS FLECK I remember reading Michael Lewis The New New Thing A Silicon Valley Story a book about James Jim Henry Clark in the good old days of the dot-com boom. It was a motivational story that helped inspire many would-be entrepreneurs to make the startup plunge myself included. Clark s success record has been remarkable as founder or co-founder of five tech-related companies across multiple industries. This includes Netscape Silicon Graphics WebMD MyCFO and Shutterfly. His formula for success was using technology to solve problems that he recognized before others. More than just seeing the problem he acted. Delray Beach-based CommandScape is Clark s latest venture in yet another industry primed for disruption. CommandScape is a digital building management system designed for commercial and residential properties. The service leverages the cloud and the internet of things -- the interconnectivity among digitally enabled devices--to securely manage air conditioning heating building security video surveillance fire alarms and more. This has been a slow-moving 100 billion market with aging disconnected technology. The new service will provide a consolidated view and management console for an entire building and strengthen cybersecurity with digital certificates. I love hearing stories about what motivates people to start a company. In this case the spark started years ago while designing a command center for the 300-foot yacht he was building and not being satisfied with any of the available technologies. Clark has invested 10 million of his own money to fund CommandScape. He is confident it will become a significant player along with Honeywell Tyco Integrated Security and Lutron Electronics. CommandScape already has an experienced team led by CEO Don Boerema former chief corporate development officer for ADT Security Services along with nearly 20 employees. We think the time and place are right to reshape the market Boerema says about the launch of CommandScape-- the new new thing born in South Florida. Chris Fleck is on the board of the South Florida Technology Alliance and vice president of emerging solutions for Citrix Systems (Nasdaq CTXS) a Fort Lauderdale company that provides secure delivery of applications and data. 68 NOVEMBER 2017 pl OCTOBER 2015 SFBWMAG.COM 7.95 OCTOB ER 2016 SFBWM AG.CO M 7.95 DECEM BER 2016 SFBWM AG.CO M 7.95 ly Mika Matting future Miami s Selling Jim Dunn How JM Lexus stays on top Yacht brok erage thru sts Bob Denison ahead Never Miss An Issue mailsubscription South Florida Business & Wealth (SFBW) Magazine is updating our circulation list register at You Dream It....We Make It Happen DJ services party rentals LED dance floors LED furniture LED photobooths We provide services for Weddings Bar Bat Mitzvahs Birthdays Corporate Events Sweet Sixteens Quincea eras Anniversaries Holidays Reunions & much more 5702 NW 119th Terrace Coral Springs FL 33076 Cell 914.629.2877 Of ce 954.594.4725 w w w. J R P r o d u c t i o n s f l .c o m NOVEMBER 2017 69 CORPORATE GOVERNANCE Boards and Ransomware Dealing with the Devil BY BETSY ATKINS BILL LENEHAN CONTRIBUTED TO THIS REPORT For all the clever coding involved most ransomware delivers a crude deadly message when it strikes your company. Important company files are locked and can be destroyed unless you pay a specific ransom amount to an anonymous recipient with a short deadline. But if your top management information technology team and board of directors have devoted some time thought and resources in advance you ll know how to respond. In my own recent boardroom experience I ve been an evangelist for getting boards active in setting and assuring effective corporate digital policies. Much of this should be basic good governance for the 21st century. However the special dangers of digital hostage-taking demand a unique corporate governance role. If common hackers penetrate your systems to steal data company priorities are never in doubt--you assess and limit the damages and learn from the attack. Ransomware is existentially different and goes to the heart of a board s fiduciary role. Do we as a company pay a ransom demand--or do we take the moral high ground and say no Your board needs to tackle this question now before an attack. The major ransomware strains offer a short time frame to comply. Convening a board meeting that quickly for a flash crisis would be both impractical and unwise. Further the actual ransom itself can be oddly small. Would you really convene an emergency board session to discuss spending 1 000 I ve seen ransom demands firsthand at one of my boards. Here are some ideas specifically targeted at the unique threat of ransomware Get your ethical discussion out of the way now. Your top executives and IT staff need guidance from the boardroom on the big question of whether or not the company should submit. The call is not an easy one. Losing business (and perhaps the business itself) by taking the moral high ground is not your call as a shareholder fiduciary. Your No. 1 mission is to protect the business for investors. Hold this debate now at the board level before a hacker s message pops up on your screen. Shape a corporate ransomware policy based on this discussion. Take these strategic principles and turn them into a working tactical policy. Include functional steps such as who is to be notified who makes the final payment decision damage cost tradeoffs to weigh etc. Also ask if you will even be able to pay the crooks. At a major company whose board I serve we faced a short-term ransomware demand and decided we had to pay. But the hackers demanded payment in bitcoin and the company didn t have a bitcoin account. This took two days to set up by which time the deadline had passed. Fight hackers with unconventional warfare. Push IT to innovate outside its normal comfort zone. Third-party vendors such as Optiv SecureWorks and Stroz Friedberg specialize in penetration testing 24 7 threat monitoring and ethical hacking. Your IT team says it has the latest software updates and threat assessments Good--but contract with outside experts who can make sure. The expenses involved should be modest and today are a basic cost of doing business like insurance. Speaking of insurance check your liability and other business policies when it comes to ransomware costs. Which losses are covered which aren t what compliance measures must you have in place and what are disqualifiers 70 NOVEMBER 2017 CORPORATE GOVERNANCE CORPORATE GOVERNANCE CFO & STRATEGIC SERVICES Part-Time I Interim I Project Also how should your company decide on making a claim (If you file a claim for a ransomware payment of 5 000 will your premiums shoot up ) Ultimately boards and management must respond to a ransomware crisis as they do any company crisis. They must assure good response tools and plans are in place and functioning ask tough questions and assure that everyone knows their role. But for the board ransomware prep demands an added step-- asking yourself if you re ready to deal with the devil. Betsy Atkins has a newly updated book Behind Boardroom Doors Lessons of a Corporate Director. She will have a book launch at Books & Books in Coral Gables on November 9 at 6 p.m. Atkins is a serial entrepreneur and three-time CEO. She is CEO and founder of Baja Corp. and on the board of Cognizant Schneider Electric and Volvo. Bill Lenehan a longtime real estate executive is CEO of FCPT created from the spinoff of Darden Restaurants real estate. He previously served on Darden s board as a member of its corporate governance committee and chairman of its real estate and finance committee. Seasoned CFOs who roll up their sleeves and get the job done When your organization requires expert functional disciplines time is of the essence. Nperspective s hands-on approach addresses strategic financial technology and leadership issues. We focus on improving financial performance via a variety of services including WHY CHOOSE NPERSPECTIVE Business & Strategic Planning Cash Flow Management Financial Reporting & Accounting Financial Planning & Analysis Process Improvement M & A Due Diligence & Integration Management Forensic Accounting & Litigation Crisis Management Turnarounds Bankruptcy Government Defense Contracting Exit Planning and Business Value Enhancement Support 954-651-8044 Make informed decisions with the right information at the right time putting it all... CFO & Strategic Services NOVEMBER 2017 71 THE FAMILY OFFICE The Resilience Overlay BY JULIE NEITZEL Being resilient requires process and fortitude because it s not necessarily a state of being. Judith Rodin of The Rockefeller Foundation describes it in her book The Resilience Dividend as the capacity of any entity--an individual a community an organization or a natural system--to prepare for disruptions to recover from shocks and stresses and to adapt and grow from a disruptive experience. Let s explore areas where applying the resilience overlay to family wealth serves as a greater probability of sustaining wealth. RESILIENT FAMILY COMMUNICATION AND RELATIONSHIPS The adage some things are better left unsaid is not a useful approach for resilient wealthy families. Best practices in family wealth management include periodic meetings to review the status of the family wealth enterprise review family goals and objectives and foster transparent and ongoing communication among family members. Defining family wealth strategy and values collaboratively can become important ties to bind the family together. During family discussions posing questions such as What have we done to build resilience for the family members people and places that we care about can drive elements of family resilience planning. Resilient family communication strategies include the following activities Defining family values and wealth mission. Codifying family governance system and succession. Educating and preparing all wealth owners. Meeting regularly to review family wealth enterprise status. RESILIENT WEALTH ENTERPRISE PLANNING Wealth is rarely created accidentally. Strategy hard work and vision typically create the foundation for wealth creation. Its growth and sustainability requires a defined strategy addressing potential shocks and threats. Wealth strategy evolves from important mapping of each component of the family wealth enterprise including assets and liabilities ownership structures and associated decision-makers along with identification of cash sources and uses. This mapping process enables the family to maintain a greater sense of control while feeling more confident and competent with decision-making about wealth. Families evolve over time and might experience conflict tragedy or financial loss. Resilient wealth planning regularly assesses threats and opportunities to family wealth and possible paths to work together through risks. Resilient planning efforts include Mapping all components of the family wealth enterprise. Detailing the family balance sheet and ongoing cash flow sources uses. Identifying structure ownership roles decision-making and succession. Determining family wealth strategic goals and objectives. Reviewing regularly insurance tax and estate planning matters. RESILIENT INVESTMENT PLANNING It is critical to define investment goals and sync them with the investment plan to determine critical needs and obligations priorities and opportunities and aspirational goals for family financial capital. The global markets historically have experienced sharp downturns at difficult-to-predict times which necessitates positioning investment portfolios to withstand sharp market drops preserve capital and manage market volatility. Resilient portfolios will avoid panic selling and enable financial preparedness for emergency and ongoing needs with possible better recovery after market shocks. Aligned and effective advisers enable successful family wealth investors given clarity on investment costs appropriate asset allocation and investments as components of thoughtfully designed investment plans. Specific resilient investment planning activities include Determining appropriate asset allocation and investment portfolio construction. Ensuring fee structures are reviewed and competitive across all financial providers. Reviewing and understanding portfolio risks. Identifying investment goals objectives with regular review based on changes within family. The resilience overlay for family wealth has no end state and the family wealth ecosystem can benefit continuously from this approach. In her book Rodin writes To be resilient is to be aware adaptive diverse integrated and self-regulating. These characteristics could benefit from discussion with the family office and wealth advisory team about their integration into the wealth vision and strategy along with the family. Being resilient truly matters as all families can experience wealth enterprise shocks but a resilience overlay approach can avert catastrophe. Julie Neitzel is a partner and adviser with WE Family Offices in Miami and a board member of the Miami Finance Forum The Miami Foundation NACD-Florida and Heico Corporation. Contact her at julie.neitzel wefamilyoffices or 305.825.2225. 72 NOVEMBER 2017 Lead. Think. Create. Inspire. Annual Direct Investing Conference 2017 Join 200 leading experts practitioners active investors and family offices for the can t miss direct investing dealmakers event of the year. Friday November 10th 1PM - 7PM Boca Raton Resort & Club Register today at Don t just pay a premium. Buy the right insurance for your business or home. Let the professionals at CRA help guide you. THE PERFECT GIFT FOR THE HOLIDAYS CUSTOM PRINTED GIFT TINS FILLED WITH OUR INCREDIBLE CHOCOLATE AND CARAMEL POPS CORN Offices in Boca Raton and Coral Gables Representing All Major Underwriters Gary Reshefsky Esq. 305-222-7253 954.736.7326 lee NOVEMBER 2017 73 HISTORY VIEWPOINT 1976-195-1779 Regal Beer advertisement circa 1960 (Photo by Gay Block) South Beach Before It Was SoBe BY CHRISTINE ALEXIS Miami Beach much like many other cities has undergone major cultural transformations. It traces to what happened during the 1960s and 70s. During this period the country was in upheaval. Among other things President John F. Kennedy was assassinated in 1963 the Civil Rights Act was passed in 1964 and the United States was in the thick of the Vietnam War. Much like the country Miami Beach was shifting too. Although Miami Beach presented some of the era s finest African-American musicians such as Duke Ellington and Ella Fitzgerald they weren t allowed to stay at the hotels in which they performed. In addition to racial tensions Miami Beach also had a boost in its Jewish population. By 1965 there were 65 000 Jews living there--considerable growth compared to 20 years prior when only 7 200 Jews called it home. In the 1960s this immigrant population hailed from Eastern European descent originally moving to New York before relocating south. Some were Holocaust survivors. They brought with them their culture the Yiddish language and other traditions. Eventually as the crime rate grew in the 1980s many of them moved to Broward County. Today the Jewish population makes up 7 percent of the city of Miami s population with more than 150 000 residents according to the Greater Miami Convention and Visitors Bureau. In addition South Florida s Jewish community is the second-largest in North America after New York. Although South Beach has drastically changed since the 1950s the Jewish influx of the 60s and the crime of the 80s have left an impact on South Florida. On Oct. 27 HistoryMiami Museum will open South Beach 1974-1990 Photographs of a Jewish Community exploring how today s SoBe once was. During that era photographers Gay Block Gary Monroe Richard Nagler David Scheinbaum and Andy Sweet each undertook long-term documentation projects of South Beach before the neighborhood transformed into today s famous tourist and nightlife destination. Information for this feature is courtesy of the HistoryMiami Archives & Research Center which is open to the public and contains more than 1.5 million images of southeast Florida the entire state and the Caribbean from 1883 to the present. For information or to visit HistoryMiami visit 74 NOVEMBER 2017 7 2016 Best Cruise Line in Europe Travel W eekly s 14th Annual Readers Choice A ward s Best in Class. Experience the Difference. To learn more contact Philip Jacobs -- PJacobs NOVEMBER 2017 75 YES... WE READ YOUR MIND. Your most precious collection has finally found the perfect harbor -- 38 suites that combine private gallery space with top-of-the-line security and luxury plus a magnificent living space for you and your guests. This is Collection Suites. Your new luxury address. 1 305.800.LUXE (5893) contact 6010-6070 NW 102nd Avenue Doral FL 33178 76 NOVEMBER 2017 edmor se .com