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Description: In This Issue: Natural Heart Health's Steady Beat, Company Profiles, Herbs & Botanicals, and Hemp Oil/CBD Don t miss a single issue of VR in 2018 ... go online to renew your free subscription today February18 Go to nahs for info about this advertiser Go to wakunaga for info about this advertiser d o ou ter Pr or p up S f TABLEOFCONTENTS FEBRUARY18 VOLUME 25 NUMBER 2 40 46 50 58 Features 40 Natural Heart Health s Steady Beat The desire for natural approaches for heart health is beginning to catch on with a younger audience. 46 Botanical Outlook All-natural and clean supplements for health promotion galvanize the perception of botanicals--and here s how experts believe the market will fare in 2018. vitaminretailermagazine 61 2018 Company Profiles This special section of Vitamin Retailer presents detailed information about the companies serving our industry. Visit FreeProductInfo for FREE Product Information or Samples from All Vitamin Retailer Advertisers Also Sign Up for the FREE E-newsletter Columns 4 50 55 Off the Cuff Supplement Science Healthy Shopper 56 58 60 Sports Nutrition Natural Medicine Product Spotlight Departments 6 8 12 24 36 38 Hot Sellers Trending Now Industry News Association News SOHO Wrap-up Research Update 84 87 87 87 88 New Products Off the Press Advertiser Index Industry Events Back Talk Copyright 2018. Vitamin Retailer (ISSN 1537-503x & USPS 0019-972) Volume 25 Number 2 February 2018. Vitamin Retailer is published monthly by VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816 USA Phone (732) 432-9600 Fax (732) 432-9288. All rights reserved including the right to reproduce in whole or in part. Not responsible for unsolicited material. Opinions expressed in by-lined articles or advertisements are not necessarily those of Vitamin Retailer or its owners. Publisher is not liable for advertiser product claims or representations. Advertisers assume total responsibility for the contents of their advertisements. Printed in U.S.A. Basic annual subscription rate is 60. Periodicals postage paid at New Brunswick NJ 08899 and additional mailing offices. POSTMASTER Send all UAA to VRM Media 431 Cranbury Road Suite C East Brunswick NJ 08816. NON-POSTAL AND MILITARY FACILITIES send address corrections to Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186. Subscription Customer Service Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Back Issues & Single Copies For order information contact (732) 432-9600 or general August issue is 25.00. October issue is 45.00. All other issues are 8.00 each. 2 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to livon for info about this advertiser OFFTHECUFF Our Own Health y husband and I were both sick with the flu over the Christmas holiday and New Year s. It was a virus that lingered. After a few weeks of pain fatigue and coughing in frustration I added an elderberry supplement to the assemblage of overthe-counter drugs we were taking. Within a day or so we started to feel better get a little stronger and become ourselves again. We are convinced the elderberry syrup helped us. I mention this not necessarily to promote elderberry although I have been recommending it to friends and family but to point out the ability to purchase a supplement of our choosing--something not to be taken lightly it seems. M Hatch-et Job Recently the Los Angeles Times ran an article about Senator Orrin Hatch titled Orrin Hatch is leaving the Senate but his deadliest law will live on. In it they discussed the Dietary Supplement Health and Education Act of 1994--DSHEA. Hatch introduced DSHEA in collaboration with then-Sen. Tom Harkin (D-Iowa) but there was no doubt that it was chiefly his baby wrote the reporter. The act all but eliminated government regulation of the dietary and herbal supplements industry. The article continued In other words supplements were assumed to be innocent until proven guilty. The obvious problem is that the proof often takes the form of death among users. The harvest has been a public health disaster. The reporter also quoted Dr. Peter Lipso a well-known supplement naysayer. DSHEA as it was written and as it was intended facilitates the legal marketing of quackery Lipso said. In response the American Herbal Products Association (AHPA) sent a letter to the editor of the paper saying the news report inaccurately inflated the health risks associated with dietary supplements and pointed out the false statement about eliminating government regulation. DSHEA provided a legal definition of dietary supplements and instituted mandates for marketing claims labeling quality manufacturing and bringing new products to market wrote AHPA President Michael McGuffin. Through DSHEA Sen. Hatch helped ensure consumer access to healthy dietary supplements that are manufactured to high-quality standards labeled accurately and informatively with claims that communicate health benefits in a responsible and substantiated manner. The letter also noted that DSHEA established industry requirements that provide the U.S. Food and Drug Administration (FDA) with tools to appropriately regulate the supplement industry and take enforcement actions against companies that fail to comply with the law. McGuffin also asserted that DSHEA has been overwhelmingly successful in ensuring consumer access to high-quality safe supplements. Publisher Daniel McSweeney Editorial Director DanM Associate Russ Fields Publisher RussF Advertising Gary Pfaff Sales Manager GaryP Editor-in-Chief Janet Poveromo JanetP Managing Editor Shari Barbanel ShariB Associate Nicholas Saraceno Editor NicoS Art Director Robert Certo Production Manager RobertC Production Assistant Bryan Zak Graphic Designer BryanZ Contributing Writers Mark Becker Gene Bruno Hilary Daninhirsch Michael T. Murray ND Lisa Schofield Responsibility Meanwhile I recently signed up for a Talk With Authors event featuring Deepak Chopra. The overview of the talk read The significance of achieving optimum health has never been more crucial--and the burden to achieve it now rests on individuals making the right lifestyle choices every day. That means you. You--not doctors not pharmaceutical companies-- are ultimately responsible for your own health. I don t know if Sen. Hatch had that specifically in mind when he worked on DSHEA but I know the supplement industry and many consumers are grateful to him for helping to provide us the ability to do so. Circulation Rosie Brodsky Manager Rosie VRM Media Phone Fax E-mail Website President 431 Cranbury Road Ste. C East Brunswick NJ 08816 (732) 432-9600 (732) 432-9288 info Daniel McSweeney DanM information for and about the dietary supplement industry in order to foster industry growth and help preserve the rights of dietary supplement suppliers and retailers. Subscription Customer Service To order a subscription or manage your account please contact us at Vitamin Retailer P.O. Box 15186 North Hollywood CA 91615-5186 USA Phone (818) 286-3168 Fax (800) 869-0040 vrecs Mission Vitamin Retailer magazine Statement is dedicated to providing Connect With Us Back Issues See the Table of Contents page for price and order information. vitaminretailer vitaminretailermagazine company vrm-media vitaminretailermagazine vrm_media 4 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to scandinavian for info about this advertiser HOTSELLERS What s hot at retailers across the U.S. Regarding Vital Proteins Collagen Peptides Vital Proteins in particular has done a phenomenal job bringing collagen to the masses through a robust social media strategy and an aggressive demo program that allows customers to try collagen in a variety of preparations. --Matt Faust Senior Category Manager of Vitamin and Body Care Fresh Thyme Farmers Market NORTHEAST SOUTHEAST HEALTHFAIR NATURAL AND ORGANIC FOOD MARKET Little Silver NJ VITAMIN MINERAL SUPPLEMENT Vitamin D by Stallop Formulas SPECIALTY SUPPLEMENT Serenelle by Quality of Life Labs HERBS BOTANICALS CuraMed by Terry Naturally EuroPharma FUNCTIONAL FOOD BEVERAGE Gingerade Kombucha by GT s Living Foods PERSONAL CARE Super Goji Peptide Perfecting Cream by Andalou Naturals HOT PRODUCT OF THE MONTH AHCC Kinoko Platinum by Quality of Life Labs HEALTHY LIFE MARKET Barboursville WV VITAMIN MINERAL SUPPLEMENT Magnesium Glycinate by Solaray SPECIALTY SUPPLEMENT Dr. Formulated Probiotics Once Daily Women s by Garden of Life HERBS BOTANICALS Plus CBD Oil (Peppermint) by CV Sciences FUNCTIONAL FOOD BEVERAGE Yerba Mate Lemon Elation by Guayak PERSONAL CARE Soap Bar by Kirk s Natural HOT PRODUCT OF THE MONTH Apple Cider Vinegar by Bragg MIDWEST CENTRAL FRESH THYME FARMERS MARKET Minnesota Iowa Nebraska VITAMIN MINERAL SUPPLEMENT U-Cubes Children s MultiVitamin & Mineral Gummies by Solgar SPECIALTY SUPPLEMENT Brain Octane Oil by Bulletproof HERBS BOTANICALS Turmeric Strength for Whole Body by MegaFood FUNCTIONAL FOOD BEVERAGE Sleep Chocolate by Good Day Chocolate PERSONAL CARE Relief & Recovery Hemp CBD Cream by Sagely Naturals HOT PRODUCT OF THE MONTH Collagen Peptides (Pasture Raised) by Vital Proteins NATURE S CUPBOARD Michigan City and Chesterton IN VITAMIN MINERAL SUPPLEMENT Vitamin D3 Gold (5 000 IU) by NutriGold SPECIALTY SUPPLEMENT Collagen Powder by Youtheory HERBS BOTANICALS ElderPower by Sundance Botanicals FUNCTIONAL FOOD BEVERAGE Turmeric Kraut by Farming for Life PERSONAL CARE Herbal Deodorant by Green Housewives Bath Company HOT PRODUCT OF THE MONTH Plus CBD Oil by CV Sciences NORTHWEST WEST WORLD OF NUTRITION Nampa ID VITAMIN MINERAL SUPPLEMENT Vitamin Code Raw Calcium by Garden of Life SPECIALTY SUPPLEMENT CuraMed by Terry Naturally EuroPharma HERBS BOTANICALS CBD Oil by Smart Organics FUNCTIONAL FOOD BEVERAGE Sauerkraut by Bubbies PERSONAL CARE Pure Magnesium Oil (Spray) by Life-flo HOT PRODUCT OF THE MONTH SystemWell Ultimate Immunity by Nature s Way VAN S HEALTH FOODS Livermore CA VITAMIN MINERAL SUPPLEMENT Curamin by Terry Naturally EuroPharma SPECIALTY SUPPLEMENT PartySmart by Himalaya Herbal Healthcare HERBS BOTANICALS Turmeric by Himalaya Herbal Healthcare FUNCTIONAL FOOD BEVERAGE Gut Shots by Farmhouse Culture PERSONAL CARE Entire Line by Derma E HOT PRODUCT OF THE MONTH CuraMed by Terry Naturally EuroPharma Retailers interested in having their stores featured in Hot Sellers can visit hotsellers. 6 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 TRENDINGNOW The Impact of Adaptogens A ccording to to qualify as an adaptogen an herb must be completely safe and non-toxic it must have broad uses for health and it must specifically reduce stress both mental and physical. Consumers are turning to these in hopes of avoiding potential side effects that traditional medication may present. As a result the use of adaptogens is continuing to rise in popularity and is influenced by factors such as their effectiveness a sea of available options and market status. BY NICHOLAS SARACENO Winston added that there are only eight to nine herbs that are known as proven adaptogens which have been confirmed by research including Ashwagandha Asian ginseng American ginseng Schisandra Rhodiola Cordyceps Shilijit Rhaponticum Eleuthero He added Adaptogens are nontoxic in normal therapeutic doses. But one size does not fit all. Some adaptogens are stimulating (red ginseng white asian ginseng rhodiola) some are calming (schisandra ashwagandha cordyceps) some are moistening (American ginseng shatavari) some are drying (rhodiola schisandra) ... the idea is to learn about the adaptogens and figure out which one or which combination fits you. Why specifically have people turned to herbs According to Agatha Noveille author of Adaptogens 75 Herbal Recipes and Elixirs to Improve Your Skin Mood Energy Focus and More consumers are constantly seeking more solutions that can be utilized day-to-day. In my experience I think people have started actively looking for ways to manage stress and support their health on a daily basis she said. When I first started learning herbalism and working in health food stores around 10 years ago it seemed like the emphasis was on using herbs only when the need arose--such as to support the body while it is overcoming a specific illness or health problem. Today customers are being much more proactive in the sense that they Effectiveness & Popularity Besides the aforementioned general benefits adaptogens are key contributors to multiple functions in the body that allow it to run smoothly even in pressure situations. Later research found that adaptogens worked by re-regulating two master control systems in the body the HPA axis (hypothalamic pituitary adrenal axis) which controls all endocrine function as well as nervous system and some immune function explained David Winston RH (AHG) president Herbalist & Alchemist (H&A) in New Jersey and one of the authors of Adaptogens Herbs for Strength Stamina and Stress Relief. The other system is the SAS or Sympatho-adrenal system which is our fight or flight response. More recently Dr. Pannossian (the world foremost authority on adaptogens) found that they also work on a cellular level preventing cortisol induced mitochondrial dysfunction. The mitochondria are the engines of our cells and when they no longer function appropriately it can cause conditions such as chronic fatigue syndrome and fibromyalgia. Historically in most if not all herbal traditions strengthening tonic herbs have been used as restorative agents to improve immune response energy relieve fatigue and enhance overall health. In TCM (traditional Chinese medicine) they are known as kidney yang tonics and in ayurveda as Rasayana s. While some of these herbs also fit the definition of an adaptogen many do not. 8 VITAMIN RETAILER are using adaptogens to stay in top shape as opposed to feeling symptomatic. I ve really seen a shift in mindset toward peak performance and preventive health though. So people now tend to seek out herbs and supplements that can be used every day to optimize wellness instead of waiting to use herbs only when they feel unwell Noveille stated. I ve observed that many people seem to be under extra pressure to perform well at work or school and are experiencing high levels of stress accordingly plus there is a lot of worry about politics and the economy that also leads to stress. Thankfully it seems that with those added stressors has come a greater awareness of self care and the need to support yourself when you are asking so much of yourself emotionally physically and mentally-- and adaptogens are a natural fit for that. Recommended Products There are a variety of different adaptogen supplements on the market but if one is unsure of where to begin products from Gaia Herbs and Herb Pharm are recommended. Gaia Herbs has some wonderful adaptogen supplements including their DailyWellness products for men and women and their Adrenal Health line as does Herb Pharm mentioned Noveille. I tend to like using liquid extracts because they are quick and simple and you can actually be quite creative with them but there are also some trending powdered products like the Moon Dust line by Moon Juice that are designed to add adaptogens directly to recipes instead of needing to take a capsule or extract. The recipes I developed for my book also cater to that interest in using adaptogenic herbs in recipes by adding them as a liquid extract or as a powder. WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to cvc for info about this advertiser TRENDINGNOW Winston recommends a plethora of products in the H&A arsenal including David Winston s Calm Adapt Daily Adapt and Energy Adapt in the adaptogenic formula category which can help address stress. He also pointed out various formulas with adaptogens such as David Winston s Astragalus Echinacea Compound along with the Clarity Compound items that support healthy immune function and clarity respectively. getic and functional differences among adaptogens. Personalized adaptogens--formulas developed for an individual s specific needs--are much more effective in helping the customer achieve their goals. It isn t possible for everyone to see a clinical herbalist though which is why I have developed several adaptogenic formulas using combinations I have seen work in my clinical practice on a consistent basis. I also use adaptogens in combination with other herbs in targeted formulas. Adaptogens have even become popular in other mediums including drinks which can present the task of creating a substance with both the right amount of potency and quality. For those looking to make their own recipes Noveille mentioned that acquiring seasonal herbs might also be a challenging feat. I ve definitely seen a trend for products and recipes that help incorporate adaptogens into the diet in fun and interesting ways--as opposed to just popping a capsule or taking a dropperful of extract. From what I ve seen smoothies and beverages really seem to be generating a lot of interest she illustrated. I think two potential challenges in this shift toward the creative use of adaptogens will be potency (because there definitely needs to be a certain amount of an adaptogenic herb in each serving for best results) as well as making sure the products use highquality herbs. It can also be difficult to source adaptogens year round especially if you are making your own recipes at home because herbs and adaptogens especially are a seasonal product and are less widely cultivated by farmers. It s not a problem if you plan ahead plus many adaptogens can actually be grown at home but it can be a challenge that adaptogens are not yet as widely available as say thyme or rosemary. VR This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. Market Status & Trends Although the market for adaptogens is promising consumers must be prepared to face one potential hurdle being able to identify the differences between them. People are searching for safe products that give them energy and focus and help them cope with stress and stay healthy said Winston. Adaptogens can provide this support and have potentially a great future. But there is no one simple answer. The big challenge is how to help consumers understand the ener- 10 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to cvsciences for info about this advertiser INDUSTRYNEWS Got News Send news press releases to Editor Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP Senator Hatch Announces Retirement O n January 2 the longest-serving Senate Republican Senator Orrin Hatch of Utah announced that he would not seek re-election for an eighth term. Sen. Hatch who formed and led the Dietary Supplement Caucus in the Senate co-authored the landmark legislation that established a rational framework for regulating dietary supplements the Dietary Supplement Health and Education Act of 1994 (DSHEA). He also played a critical role in passing the Nonprescription Drug & Dietary Supplement Consumer Protection Act of 2006 enacting the Food Safety Modernization Act in 2011 and shepherding the passage of the Designer Anabolic Steroid Control Act of 2014--all of which strengthened consumer confidence in dietary supplements. He used his considerable influence to prod U.S. Food and Drug Administration (FDA) to issue final current good manufacturing practices regulations in 2007 and to elevate FDA s Division of Dietary Supplement Programs to Office status in 2016 both of which strengthened FDA s oversight of dietary supplements that nearly 76 percent of Americans turn to for better health and wellness. Of all of Senator Hatch s achievements his commitment to the dietary supplement consumer will be celebrated most by this industry said Steve Mister president and CEO of the Council for Responsible Nutrition (CRN). Senator Hatch has been a champion of dietary supplements to be sure but his insistence on a common sense approach to legislation and regulation has always managed to strike the important balance between safety and access in pursuit of promoting public health. We ve had the opportunity and privilege to work very closely with Sen. Hatch for more than 40 years. His tenure in the Senate has been one of the most productive in history the significant legislation he has authored or co-authored is remarkable and has touched the lives of every American added Loren Israelsen president of the United Natural Products Alliance (UNPA). With DSHEA Sen. Hatch worked tirelessly to ensure Americans rights to make their own health care choices through the wide availability of regulated dietary supplements Israelsen continued. Consumers of these products all owe him a debt of gratitude and generations of Americans have benefited from his deep support and commitment to help people find their own pathway to health. Target Acquisition Focuses on Same-day Delivery T arget Corp. (Minnesota) announced it has agreed to acquire Alabama-based Shipt Inc. an online same-day delivery platform for 550 million in cash. Target will leverage its network of stores and Shipt s proprietary technology platform and community of shoppers to quickly and efficiently bring same-day delivery to guests across the country. The acquisition significantly accelerates Target s digital fulfillment efforts bringing same-day delivery services to guests at approximately half of Target stores by early 2018. The service will be offered from the majority of Target stores and in all major markets before the 2018 holiday season. At launch Target will offer sameday delivery of groceries essentials home electronics and other products while expanding the products offered over time. By the end of 2019 same-day delivery will include all major product categories at Target. We laid out an ambitious strategic agenda in early 2017 which included a focus on giving our guests a number of convenient ways to shop with Target whether it s ordering online and picking up in one of our stores driving up to pick up an order or taking advantage of services like our new Restock program. With Shipt s network of local shoppers and their current market penetration we will move from days to hours dramatically accelerating our ability to bring affordable same-day delivery to guests across the country said John Mulligan executive vice president and chief operating officer for Target. Shipt will be a wholly owned Target subsidiary and will continue to run its business independently. It also plans to expand partnerships with other retailers seeking sameday last-mile capabilities. For more information visit and 12 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to xlear for info about this advertiser INDUSTRYNEWS NOW Celebrates 50 Years as Family Owned Independent Natural Products Company I n 2018 NOW (Illinois) will begin celebrating 50 years as a manufacturer dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned. NOW will have giveaways special events to thank retailers and will provide special retailer in-store support materials. The company will increase its philanthropic donations by 50 percent. NOW is creating a variety of themed assets including monthly videos website content and social media posts highlighting key components of its ongoing commitment to such issues as sustainability value advocating for consumer health freedom supporting health quality and philanthropy. Topping this off will be an exciting consumer instant-win game designed to drive traffic and excitement in retail stores according to the company. We feel such gratitude to all the individuals through the decades that have been part of the NOW story from employees to retailers to consumers who have made NOW a key part of their healthy lifestyles said NOW CEO Jim Emme. The Richard family s continued commitment to the NOW mission and staunch support of the natural channel retailer positions the company for another equally gratifying 50 years. NOW was founded in 1968 by Elwood Richard with the goal of making healthy and quality products accessible and affordable for everyone. Beginning as a small local operation in the western suburbs of Chicago IL today NOW is a trusted natural products manufacturer with distribution in more than 60 countries offering more than 1 400 high-quality and affordable products from functional foods and supplements to sports nutrition and health and beauty products and essential oils. NOW s industry-leading quality control and assurance programs which includes conducting more than 16 000 tests each month on raw materials and finished products in their state-of-theart lab complex ensures that what s on the label is in the bottle or package. 14 VITAMIN RETAILER NOW is still privately owned by the Richard family. According to Dan Richard Elwood s son and vice president of global sales and marketing family is truly the litmus test for the company s product portfolio. We only make products we feel good about giving to our own families so we know the products we bring to market meet our high standards. What s more remaining a familyowned independent company is also vital to the company s growth strategy for the next 50 years and even beyond. We are a for-profit company but maintaining our independence enables us to make decisions that are not just profit oriented which could include taking a hit on sales because the product will not be available or even taking a lower margin on sales to make our products more affordable added Richard. Health and wellness shouldn t have a high price tag and we re doing what we do because we re passionate about making good or better health a goal anyone can achieve. The company is also saying thank you to everyone who has made NOW a trusted partner in their wellness journey by launching the Celebrate NOW Instant-Win Game where consumers will have a chance to win 50 10 000 prizes. NOW is producing one million supplement bottles across 50 SKUs with special gold caps. If consumers find a golden ticket inside one of these gold-cap bottles they instantly win 10 000 (upon meeting eligibility requirements and prize verification). No purchase is necessary. The game is open to legal residents of the 50 United States and D.C. who are 18 years or older at time of game play. Prize claims must be received by December 31 2018. For more information visit Wellnext Announces New Corporate Name Nutranext lorida-based Wellnext a vertically integrated developer manufacturer and marketer of dietary supplements announced it has changed its corporate name to Nutranext. The new name establishes a more cohesive identity for the company that reflects its growing lineup of consumer brands addressing a multitude of nutritional needs. The company s recent acquisition of leading collagen supplement brand Neocell (California) further diversified its brand portfolio which also includes Rainbow Light (Florida) Natural Vitality (Texas) Champion Performance (Florida) Stop Aging Now (Maryland) True Health F (Arizona) and Blessed Herbs (Arizona). The move to rebrand to Nutranext is part of a larger initiative-- integrating systems across the entire Nutranext portfolio--to better serve customers and compete in the marketplace Jose Minski Nutranext CEO explained. While our new identity ushers in a new exciting chapter for the company we remain steadfast to our corporate values of quality integrity humility engagement and innovation as we continue to grow our brands and market share. For more information visit WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to daiwa for info about this advertiser INDUSTRYNEWS Reliance Helps Generate Jobs in Central America ew Jersey-based contract manufacturer Reliance is using its knowledge to contribute to global well-being. Since 2014 Reliance has partnered with Bpeace (New York) a non-profit that mentors business owners in challenged economies so they can build their enterprises and generate jobs. Bpeace s guiding belief is More Jobs Mean Less Violence. As a Bpeace partner Reliance has hosted several Fast Runner entrepreneurs from El Salvador and Guatemala. One of them was the Salvadoran CEO of Grupo Razel a vitamin and health supplement manufacturer. Three years since its visit Grupo Razel has nearly doubled its workforce to 70 thanks in part to Reliance s advice and guidance. Recently Reliance hosted Laboratorios SYM (El Salvador) a manufacturer of generic medications N vitamins and sterile solutions. During the visit Reliance shared insights into manufacturing packaging QC QA distribution order processing and accounting. According to Reliance CEO Phil Vigeant working with Bpeace reflects the corporate mission. We exist for three reasons to Pictured (left to right) James Arcila Materials Manager Dana Mullen Human make great products provide Resources Manager Dean Mocko VP of Operations Phillip Vigeant CEO (all of professional development and Reliance) Alexandra Salas International Program Director (BPeace) give back. Being a host company is aligned with two out of three of people of both countries have few these. options so they end up doing Such generosity can have a subsistence-level jobs joining gangs tremendous impact in countries like El or migrating. Salvador and neighboring Guatemala Reliance said it was thrilled to win where unemployment is high and Bpeace s Skillanthropy Master Award gangs have a ripe recruiting ground. for its unique way of imparting More than 50 percent of Salvadorans knowledge to spark transformation in between 15 and 24 are out of school economically challenged economies. and out of work. In Guatemala nearly For more information visit 70 percent of the population is forced or to work in the informal sector. Young Under Amazon Whole Foods Places New Limits on Suppliers hole Foods Market is placing new limits on how products are sold in its stores and asking suppliers to help pay for the changes riling some mom-and-pop vendors that have long depended on the grocer for visibility and shelf space according to The Washington Post. W The changes outlined in an email recently sent to the company s suppliers are intended to save on costs and centralize operations. They come as Whole Foods new owner pushes to reduce prices at the chain s 473 stores. (Jeffrey P. Bezos the founder and chief executive of Amazon also owns The Washington Post.) Previously Whole Foods allowed suppliers to oversee their own merchandise or hire local firms to do so. But under the new rules Whole Foods is requiring suppliers to work exclusively with Daymon a Stamford CT-based retail strategy firm and its subsidiary SAS Retail Services to schedule in-store tastings check inventory on shelves and create displays on their behalf. For the last two years we have been working to streamline our processes to ensure all our suppliers are supported and set up for success Don Clark general vice president of purchasing for nonperishables said in a statement. The changes to our in-store execution and demo programs are creating a consistent high-quality experience that benefits both our suppliers and our customers. In an email obtained by The Washington Post Clark advised suppliers that they would be required to help fund the effort. Suppliers that sell more than 300 000 of goods annually to Whole Foods will be required to discount their products by 3 percent (for groceries) or 5 percent (for health and beauty products) to fund the new program. Local suppliers will also have to pay 110 for each four-hour product demonstration by Daymon while national suppliers will have to pay 165. (Vendors can also continue to host demonstrations themselves as long as they pay a scheduling fee of between 10 and 30.) Daymon did not respond to requests for comment. To successfully run this program we need your financial support Clark wrote. Some suppliers said the new policies put them at a disadvantage because they rely on regular previously free three-hour demonstrations and tastings to introduce products that might be unfamiliar to shoppers. 16 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to healthplus for info about this advertiser INDUSTRYNEWS Bioforce USA Brands Win Parisian Beauty Award T wo Bioforce USA (New York) natural beauty product brands Annemarie B rlind Skin Care s 3 in 1 Face Oil and Herbatint permanent hair color were announced as winners of the Victoires de la Beaut Parisian Beauty Awards. This prestigious award receiving accolades worldwide is chosen by consumers following weeks of objective testing. According to Victoires de la Beaut guidelines Testers do not know which product they are using so all that counts is the quality and the impression made by the product. The tests are monitored by analytical laboratories that make sure the test methods are properly applied and the test parameters are consistent thus ensuring the results are objective. This is the first time in the history of Annemarie B rlind that one of our products has won this award before it has been introduced into the U.S. market said Pierce Sioussat president and CEO of Bioforce USA. While Annemarie B rlind s 3 in 1 Face Oil launched in Europe this past November it will be available in the U.S. in early 2018. The 3 in 1 Face Oil is B rlind s answer to blue light the High Energy Visible (HEV) light emitted by all electronic devices that damages skin and contributes to premature aging. The 3 in 1 Face Oil naturally filters out blue light with an innovative marigold plant extract. This gentle dry antioxidant oil is quickly absorbed by the skin preventing premature aging and leaving skin soft and supple. Herbatint is ranked No.1 for safety and efficacy by France s 60 Million Consommateurs magazine among 18 leading permanent coloring brands both in mass distribution and in the natural channels. Free of alcohol ammonia parabens and fragrance Herbatint gel is enriched with eight certified organic herbal extracts. We are honored that these safe and effective brands have been recognized by consumers in such an authentic way said Sioussat. I can t imagine any award more significant than the Victoires de la Beaut award where consumers initial non-biased opinions are based on genuine personal product experience. For more information visit us or en. In Memoriam James A. Duke PhD ames (Jim) A. Duke PhD a leading authority on herbal medicine who made invaluable contributions to the herbal products community died on December 10 2017. Duke helped introduce herbal medicine to countless people through his books research lectures poetry music and his botanical garden The Green Farmacy Garden where the American Herbal Products Association (AHPA) conducts annual HerbWalks. Duke was born in Birmingham AL in 1929 and was a bluegrass fiddler who performed at the Grande Ole Opry. He earned a degree in botany in 1955 and a doctorate in botany in 1961 from the University of North Carolina. He served three years at the Missouri Botanical Garden seven years at the Battelle Memorial Institute in Panama Colombia and Columbus OH as an ecologist. For 27 years he served as an economic botanist at the U.S. Department of Agriculture (USDA) before retiring in 1995. Before leaving USDA Duke pub- J lished his phytochemical and ethnobotanical databases online at USDA (https phytochem ) which now includes more than 80 000 plant species. It is one of the most frequently visited sites on the USDA website. Throughout his life Duke pursued his personal interest in medicinal plants and helped introduce herbal medicine to mainstream America. He wrote more than 30 books on medicinal plants including the bestseller The Green Pharmacy. He also served as a distinguished herbal lecturDuke (bottom left) at AHPA s 2017 HerbWalk er at the Maryland University of Integrated Health. promote health and well-being helped Beyond Dr. Duke s invaluable con- numerous individuals improve their tributions to the herbal industry he quality of life using herbs and botaniwas a humble man who personified cals. Jim s passing will be mourned by the Southern gentleman said AHPA the herbal community but his work President Michael McGuffin. His sinand legacy will not be forgotten and cere passion for understanding how will help future generations benefit humans used plants as medicine to from herbal medicine. WWW.VITAMINRETAILER.COM FEBRUARY 2018 18 VITAMIN RETAILER Go to genacol for info about this advertiser INDUSTRYNEWS Nature s Path Debuts Bright and Bold Branding C anada-based Nature s Path is making it easier for consumers to find its healthy products with the introduction of a bold and bright new look. We want our packaging to stand out and reflect how Nature s Path is different from your standard cereal and breakfast company said Arjan Stephens executive vice president at Nature s Path. We re different--we re independent family owned and from day one over 32 years ago always organic. We want this message to literally jump off the shelves. Our new packaging is exciting innovative and fun added Stephens. Bold colors and clean designs pop on shelves making it easier for consumers to spot their favorite products. The front-of-pack imagery focuses on the visual aesthetics of the food and highlights the deliciousness of the product inside the package. The back-of-pack features improved product descriptions tells the story of the company s origin and outlines the benefits of choosing certified organic and non-GMO (genetically modified organism). Old packaging is replaced as items are sold and store shelves are restocked resulting in a zero-write-off brand refresh since product with old packaging will not go to waste. New packaging is currently rolling out to store shelves nationwide. For more information visit The Daily Wellness Company Launches TruTag On-dose Identity Solution T ruTag Technologies (Hawaii) a security and technology solution provider announced that The Daily Wellness Company (headquartered in Hawaii) a nutraceutical manufacturer for women s health and maker of FertilityBlend for Women FertilityBlend for Men and Asensia clinically-validated natural fertility and hormone balancing supplements has launched the TruTag dosage-level product identity technology into its products in the United States starting with its top-selling product FertilityBlend for Women. TruTag Technologies improves the safety traceability and authenticity of pharmaceuticals and nutraceuticals with its on-dose technology solution according to the company. TruTag s microparticle-based pure silica known as TruTags enable customers to authenticate identify and trace solid oral dosage form (SODF) tablets and capsules along the entire length of a supply chain. TruTags are edible covert and are pure silica a well-accepted excipient material that is considered generally recognized as safe (GRAS) by the U.S. Food and Drug Administration (FDA) and can effectively act as covert on-dose bar codes for capsules and tablets. This enables the manufacturer to retrieve real-time product intelligence and origin information directly from the pill itself without reliance on external packaging. This powerful security 20 VITAMIN RETAILER PRI Adjusts to New Manuka Honey Labeling Requirements he New Zealand government has advised that new Manuka honey labeling requirements for export will be enforced beginning February 5 2018. The new regulations stipulate that all Manuka will be tested for four chemical markers and one DNA marker to ensure purity. New Zealand Agriculture Minister Damien O Connor said This is an important step in safeguarding the value of our Manuka trade and our reputation for selling high-quality products that are what they say they are. In an effort to remain on the cutting edge of Manuka purity and maintain its longstanding commitment to complete transparency after Feb. 5 2018 California-based Pacific Resources International (PRI) providers of New Zealand Manuka Honey stated it will supply the new government test along with a COA (certificate of analysis) for every jar of Manuka Honey imported from New Zealand for consumer assurance. For more information visit T diagnostic tool enables brand owners to counteract product diversion identify unauthorized grey markets and find other distribution vulnerabilities. TruTag s state-of-the-art precision porous silica manufacturing facility is formally registered with the FDA as a food manufacturer and is fully compliant with cGMP (current good manufacturing practice) requirements for pharmaceutical excipients and compliant with the Food Safety Modernization Act. We are very excited to be deploying this innovative technology to show our continued commitment to product quality and integrity of which our customers have come to expect over the last decade. Using TruTag s on-dose identity solution will allow us to access detailed information about our products including manufacturing origin without the need or reliance on packaging or lab results. It is the most advanced solution available to ensure both pharmaceutical and nutraceutical products are valid and genuine said Denny Kwock CEO of The Daily Wellness Company. For more information visit or WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to essentialformulas for info about this advertiser INDUSTRYNEWS SIBU to Replace Carrageenan in Vegetarian Soft Gel tah-based SIBU LLC introduced the latest in soft gel technology for the company s Omega-7 Support Soft Gels. Tapioca starch StarchGel replaces the use of carrageenan in the SIBU soft gel maintaining the vegan certification and broadening its customer appeal. The use of tapioca starch resolves the issues of gastrointestinal distress and inflammation that have been linked to the use of carrageenan. A top-selling supplement product in the SIBU line Omega-7 Support Soft Gels continue to provide all the benefits of Omega-7. Dusty McMullin chief operations and manufacturing officer at SIBU explained why this change has been made. SIBU is excited to be one of the very first companies to adopt a tapioca-based vegetarian soft gel capsule for its Omega 7 Support nutritional supplement. We are always looking for ways to improve and enhance our products and feel like this will be a positive change due to the growing concerns surrounding the use of carrageenan in the market place. Tapioca starch is naturally derived from the cassava root. StarchGel soft gels have the following certifications 100 percent vegetarian GF Certified Gluten Free Vegetarian Society approved Kosher Certified halal For more information visit Sprouts Expands Home Delivery Through Partnership With Instacart U S Don t miss a single issue of VR in 2018 ... go online to renew your free subscription today February18 prouts Farmers Market (Arizona) announced that it will expand home delivery service to its major markets across the country through a new partnership with Instacart. Customers will be able to enjoy quick convenient delivery of thousands of fresh natural and organic products from Sprouts by simply visiting the Instacart website or mobile app where they can choose to have their groceries delivered sameday within one or two hours or schedule a delivery for later in the week. Sprouts which currently offers home delivery in eight cities across the country will roll out the Instacart service to markets in phases starting with select zip codes in Phoenix and Tucson. Additional markets will be announced at a later date. We are excited to respond to customer demand for fast convenient home delivery of their favorite Sprouts products in all of our major markets across the country said Sprouts Chief Executive Officer Amin Maredia. Home delivery is a natural way for Sprouts to engage with our customers on their healthy living journey and our partnership with Instacart allows us to quickly scale for growth. Customers choose Instacart because of our ability to bring the products they want from their favorite neighborhood stores straight to their doorsteps said Apoorva Mehta founder and CEO of Instacart. Partnering with a value-driven brand like Sprouts Farmers Market allows us to provide customers with same-day delivery of the fresh natural and organic groceries they depend on to nourish their families. For more information visit or New York-based Country Life LLC announced the promotion of Wendy Lucas to president and chief operating officer. Lucas started at Country Life as vice president of marketing for the Desert Essence brand in 2008. Subsequently she was promoted to WENDY LUCAS chief sales and marketing officer leading all four brands in the organization s portfolio Country Life Vitamins Desert Essence Biochem and Iron Tek. Lucas sits on the Executive Committee and was elected to the Board of Directors in 2015. During her tenure Lucas has doubled the net sales of Desert Essence and grew Country Life well ahead of industry growth. She launched more than 100 new products including several multi-million-dollar items. Lucas also championed the B-Corp certification as well as support of the Because I am a Girl charity. 22 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to autismhopealliance for info about this advertiser ASSOCIATIONNEWS Associations Respond to JAMA Calcium & Vitamin D Study I n a study published on December 26 2017 in the Journal of the American Medical Association (JAMA) entitled the Association Between Calcium or Vitamin D Supplementation and Fracture Incidence in Community-dwelling Older Adults Dr. JiaGuo Zhao of Tianjin Hospital in China and his research team did a meta-analysis of 33 randomized clinical trials comparing supplement use (calcium vitamin D or both) with placebo or no treatment and new fractures. The studies involved a total of 51 145 adults over the age of 50 who lived in the general community and not included nursing homes residential care facilities or other facilities. At the conclusion of the study the researchers found that supplements were not associated with less risk for new fractures regardless of the dose the sex of the patient their fracture history calcium intake in their diet or baseline vitamin D blood concentrations. In response to the study the Natural Products Association (NPA) and the Council for Responsible Nutrition (CRN) released the following statements This study draws its conclusions with too broad of a brush and has many flaws as it only focused on the healthiest segment of the population which are those living at home said Daniel Fabricant NPA president and CEO. It likely includes many people who may be getting--and benefitting--from calcium and vitamin D from their diet or other sources. And people who live in nursing homes or assisted living facilities were not part of it which means there is a lot missing. People with prior bone breaks or family incidence of osteoporosis may still need vitamin D and calcium supplementation or other nutrition. We will look more closely at this study in the coming days but the bottom line is that people should continue taking vitamin D and calcium as their doctors tell them to. All Americans and older adults specifically have a basic need for calcium and for vitamin D as both are essential nutrients and are necessary for a host of critical functions in the body including building strong bones. According to government research Americans do not get enough of either calcium or vitamin D. In fact the current Dietary Guidelines for Americans identify both calcium and vitamin D as shortfall nutrients of public health concern stated Andrea Wong PhD CRN s president of scientific & regulatory affairs. For older adults specifically we know that getting enough nutrients can be 24 VITAMIN RETAILER problematic so dietary supplements become even more important--not as a replacement for food--but as an addition to a diet that should be rich in calcium-containing foods such as milk cheese and spinach as examples. People find it even more difficult to get enough vitamin D from food because few foods are rich in vitamin D she continued. Generalized recommendations relying on this study should be mindful that further reductions in calcium and vitamin D consumption may exacerbate these public health concerns. This study is a well thought-out metaanalysis but its limitations should be considered before making sweeping generalizations about calcium and vitamin D supplementation. For example the authors noted four limitations including their acknowledgement that Some trials included in the analysis didn t test baseline vitamin D blood concentration for all participants the results for some subgroups might have been different if all individuals were tested. Without knowing the blood levels of subjects before they began the intervention one can t assess whether the individuals were deficient in the first place. Another significant limitation not acknowledged by the authors involves the inclusion of the Women s Health Initiative (WHI) a study which included a particularly large number of subjects and consequently heavily weights the meta-analysis. Unfortunately the WHI data has been widely acknowledged as having limitations of its own having to do with subjects not taking the supplements as directed by the protocol as well as those who took calcium and vitamin D supplements on their own (outside the protocol) before and during the study. However a subsequent re-analysis of the WHI data demonstrated a reduced risk of hip fractures in subjects receiving calcium and vitamin D who did not take personal calcium or vitamin D supplements at baseline. Further another meta-analysis using the WHI re-analysis also showed that calcium plus vitamin D supplementation significantly reduced risk of total fractures and hip fractures in middle-aged to older adults. CRN recommends that people discuss their individual needs for calcium and vitamin D with their health care practitioners. If there is the possibility of reducing the risk of a devastating fracture by supplementing with calcium and vitamin D as some research has found people should not be dissuaded from supplementation by a meta-analysis that is meant as a general recommendation and may not apply to each individual. For more information visit or ABC Welcomes Three New Board of Trustees Members he American Botanical Council (ABC) has announced the election of three new members to its Board of Trustees Bethany Davis Richard Kingston PharmD and Holly Shimizu. The new trustees bring decades of combined experience in a diverse range of fields related to medicinal plants. Davis Kingston and Shimizu are recognized leaders in dietary supplement industry regulation and environmental sustainability practices clinical toxicology botanical safety and pharmacy and public horticulture and herbal education respectively. ABC is delighted to welcome Bethany Holly and Rick to our Board of Trustees said ABC Founder and Executive Director Mark Blumenthal. Each of these new board members has numerous skills and strengths that will help ABC achieve new successes in the fields of medicinal plant education and research. Now that ABC is in its 30th year and as ABC determines its future growth and direction these new trustees will help empower the board and ABC to fulfill its unique nonprofit educational mission publications and programs. The addition of these three experts brings the total number of ABC Board of Trustees members to 11. In April 2017 long-time ABC trustee Fredi Kronenberg PhD a champion of integrative medicine for women s health died after a long illness. The decision to expand the board was made unanimously at the annual Board of Trustees meeting at ABC s headquarters in November 2017. More information about the eight other board members can be found at http site PageServer p agename Board_of_Trustees. T WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to americanhealth for info about this advertiser ASSOCIATIONNEWS Industry Coalition Reminds Consumers Retailers & Product Marketers Dietary Supplements Cannot Claim to Treat Opioid Addiction T he dietary supplement industry is aware of growing concerns regarding significant negative health impacts associated with opioid addiction and abuse. The leading trade associations of the dietary supplement industry support the responsible marketing and use of health-promoting vitamins minerals herbs sports nutrition and other dietary supplements. The associations are unaware however of published scientific research that supports the use of any dietary supplement to treat opioid use disorder or to mitigate opioid withdrawal symptoms. Furthermore federal law does not allow dietary supplements to claim to treat or cure any diseases including opioid addiction and the industry trade associations have been consistent in taking strong positions against marketing dietary supplements for treatment or prevention of diseases--whether for anthrax SARS avian flu swine flu Ebola virus--or for treatment of opioid addiction. The American Herbal Products Association (AHPA) the Consumer Healthcare Products Association (CHPA) the Council for Responsible Nutrition (CRN) the Natural Products Association (NPA) and the United Natural Products Alliance (UNPA) are therefore endorsing the following unified advisory for manufacturers marketers and retailers as well as for consumers of dietary supplements Retailers of dietary supplements including online retail portals should refuse to stock or sell any dietary supplements that claim to treat or cure opioid use disorder or addiction or claim to reduce the symptoms of opioid withdrawal. Manufacturers marketers and retailers should refrain from promoting any dietary supplement as a cure or treatment for these conditions. Anyone in need of treatment for opioid abuse or addiction should contact a health care professional immediately. The National Institute on Drug Abuse has information on currently available effective medical treatments. Many dietary supplements have much to offer in terms of enhancing general well-being providing essential nutrients and promoting good nutrition. Therapies for the treatment of opioid use disorder or addiction should only be recommended by qualified health care professionals or public health authorities. The organizations supporting this advisory represent the majority of dietary supplement ingredient suppliers manufacturers and product marketers. Each of the associations and its member companies remain committed to providing the American public with high-quality products for supporting personal health and wellness and empowering self-care choices when appropriate. For more information visit or UNPA Signs Joint Memorandum of Understanding With CNHFA n an effort to formalize cooperation and collaboration between the natural health products industries in the United States and China the United Natural Products Alliance (UNPA) and the China Nutrition and Health Food Association (CNHFA) signed a memorandum of understanding (MOU) agreement in a ceremony held at the U.S. Embassy in Beijing. UNPA and CNHFA signed the MOU to promote and exchange research and technology as well as to promote cultural exchange and the safe and sustainable development of the natural and health products industry in both countries. The two organizations agreed to mutually communicate about regulations and policies to strengthen Sino-U.S. health products registration regulation market access and other aspects of regulatory policy. We are honored to be working closely with our colleagues at CNHFA to I further our mutual interests to responsibly grow the natural health products industries in both countries said Loren Israelsen UNPA president. This MOU agreement will stimulate further collaboration and the exchange of ideas resources delegation visits and developing business opportunities for both sides. We believe the MOU will promote cooperation and communication between both associations and industries. We hope through information exchange and projects it will encourage industry development and regulatory harmonization added Liu Xuecong secretary-general of CNHFA. Xuecong Bian Zhenjia CNHFA president and former deputy commissioner of the China State Food and Drug Administration and Scott Pozil counselor of the U.S. Embassy in China attended the signing ceremony along with members of the China State Food and Drug Administration International Cooperation Department. UNPA organizes its key objectives and work plans through its MOU partnerships with 13 U.S. and international trade and non-profit organizations academic institutions and other groups that bring expertise influence and trusted reputations. By laying out its joint objectives via an MOU UNPA is able to serve the needs of its members and its industry stakeholders with greatest effect and efficiency. For more information visit 26 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to nahs for info about this advertiser ASSOCIATIONNEWS IPA Submits Proposal For Work on Harmonized Probiotic Guidelines for Use in Foods & Dietary Supplements epresentatives from the International Probiotics Association (IPA) recently announced a proposal for probiotic guidelines pertaining to the food and dietary supplement markets. This important IPA activity took place at the 39th session of the CCNFSDU (Codex Committee on Nutrition and Foods for Special Dietary Uses) meeting in Berlin Germany on December 4-8 2017 which was attended by government representatives observers and experts from 66 member states and 41 international organizations. The IPA introduced the proposal to initiate a dedicated New Work on Harmonized Probiotic Guidelines for Use in Foods and Dietary Supplements on December 6. The IPA delegation was successful in achieving a positive reaction and support to this proposal from many national delegations herewith securing the initiation of this new work on probiotics. The proposal received the support of Argentina which requested to take the lead on the activities and committed to preparing a structured document on the content and scope of the new work on probiotics for the next CCNFSDU meeting next year. The work will include updates to the generally accepted probiotic definition. The current Food and Agriculture Organization of the United Nations World Health Organization (FAO WHO) expert panel definition for probiotics from 2001 2002 is the accepted reference point for the probiotic community. This definition is well respected from not only the probiotic community but also the scientific and regulatory communities since its inception. However it only provides a very general guidance for the recognition of the health benefit and consumer demand for probiotic foods in a world where a global regulatory landscape is not harmonized. Due to the technological and scientific advances within the probiotic industry since the FAO WHO work a broader scope is required to include these advancements into new guidelines. As the activities within Codex are strictly regulated and protocol oriented we expect this work will be long term but the IPA considers it an essential part of the process for the harmonization of R the probiotic framework said George Paraskevakos executive director for the IPA. Moreover the new guidelines will provide essential requirements and specifications for probiotics that will not only inform consumers but also ensure fair practices in food trade with the eventual development of a Codex definition and the possible progression into a Standard at the Codex level. For more information visit New Options Make it Easier for Companies to Upload Dietary Supplement Labels to the Supplement OWL ompanies looking to upload their dietary supplement product labels into the Supplement OWL (Online Wellness Library) the dietary supplement product registry now have two additional efficient and affordable options to get their labels into this industry initiative. UL the global independent safety science company responsible for developing and administering the Supplement OWL and the Hamacher Resource Group (HRG) a partner in category management business strategy analytics and brand marketing services focused on consumer health care at retail are each eager to partner with manufacturers for a nominal per label fee to reduce the internal workload and speed up the process. As the Supplement OWL gains traction there s growing energy about the long-term potential for the registry to raise the bar for our industry said Duffy MacKay ND senior vice president scientific & regulatory affairs Council for Responsible Nutrition (CRN). When companies provide feedback the one concern we hear is that they re worried about the staff time involved in the initial upload process. We re grateful to UL and HRG for coming up with a way to cut down on the time involved and provide the manufacturer with a reliable accurate solution. For a nominal per label fee the two companies are offering to populate the required data fields in Tier 1 of the Supplement OWL using information C provided by the product manufacturer. Companies will still be involved in the process including sharing edits (as needed) and providing final approval. But now the more tedious elements of the label upload process will be greatly reduced allowing companies to focus on fine-tuning each entry before it is made public and allowing in-house staff to more effectively utilize their own time. The Supplement OWL is an industrywide self-regulatory initiative that will help create a rich and more complete picture of the marketplace for regulators retailers and industry. The Supplement OWL will serve as a resource for these audiences to identify products their ingredients and the companies who market them and permit registry users to examine and evaluate labels and other product information. Taking advantage of the label upload service provided by UL or HRG is a great way for busy companies to get started with the Supplement OWL and ensure their brands are represented said MacKay. CRN member companies will be required as a condition of membership to participate in the Supplement OWL in the New Year and CRN anticipates the number of responsible dietary supplement companies both CRN members and those who are not will also continue to increase as companies voluntarily comply. For more information visit 28 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to naturalfactors for info about this advertiser ASSOCIATIONNEWS Streamlining Regulations Is Necessary to Keep Consumers Safe NPA Says n December 7 The Natural Products Association (NPA) asked the Food and Drug Administration to streamline regulations to keep consumers safe as the demand for natural products continues to grow. NPA s comments are in response to President Donald J. Trump s Executive Order to streamline regulations for American businesses. NPA has been the leading voice among the natural product and nutritional supplement trade associations to weigh in publicly with comments to the FDA on this issue. The United States has the safest food and drug supply in the world but that doesn t mean there aren t areas where we could see some improvement said Daniel Fabricant PhD president and CEO of NPA. Booming demand for natural products means that a streamlined and efficient regulatory structure is critical in order to protect consumers and public health. We are pleased to work with the Trump Administration to ensure that health conscious American consumers have access to the products they use every day. The natural organic and healthy consumer products sector is predicted to expand with a compound average growth rate of nearly 9 percent over the next two years to 252 billion by 2019 according to the Nutrition Business Journal. Smart commonsense O regulatory reform with a focus on protecting public health will unlock the full potential of our industry and ensure we remain on a level playing field with our overseas competitors added Fabricant. NPA highlighted a number of regulatory issues (final rules codified federal regulations and federal guidance documents) for the Trump Administration to consider including one that would classify dietary supplements under the same category as pharmaceutical drugs Environmental Protection Agency s (EPA s) Reclassification of Dietary Supplements as Pharmaceuticals Dietary supplements are regulated under the Dietary Supplement Health and Education Act and the Federal Food Drug and Cosmetic Act (FDCA) by the FDA. Under the FDCA dietary supplements are not classified as pharmaceutical products and therefore should not be included in the definition of hazardous waste pharmaceuticals. By merging two commodities under one definition the proposed rule would contradict the intent of DSHEA (Dietary Supplement Health and Education Act of 1994). Food and Supplement Labeling FDA s Final Rule to Change Nutrition and Supplement Facts NPA has requested a three-year delay in the implementation of these final rules to understand whether FDA possess empirical data to support that these changes are necessary and material and assess their economic impact to small businesses more accurately. Regulation of New Dietary Ingredients (NDIs) NPA has been actively involved in working with the FDA on its draft guidance for NDIs. NPA has requested that the FDA consider the economic impact on small businesses as part of their rewrite of NDI guidance. Small Business Suppliers of Vinpocetine The FDA recently took steps to ban a five-time acknowledged dietary ingredient through issuing an administrative proceeding. The FDA s actions are causing confusion in the industry and NPA has asked the FDA to clarify that the product is not banned by issuing a notice in the Federal Register. NPA s comments including a full list of proposed regulatory reforms can be viewed at document D FDA-2017-N-5093-0001. For more information visit Organic Consumers Association Sues Bigelow Over False Labeling Claims T he Organic Consumers Association (OCA) has filed suit against R.C. Bigelow Inc. (Fairfield CT) for the deceptive labeling and marketing of tea products under the Bigelow brand name including Bigelow s Green Tea. The suit was filed in Washington D.C. under the District of Columbia s Consumer Protection Procedures Act. OCA alleges that Bigelow Tea puts the words all natural on its Classic Green Tea and other tea products and also represents its products and the company as being environmentally friendly even though Bigelow s Green Tea tested positive for glyphosate the active ingredient in Monsanto s Roundup weed killer. Like other companies that market their products as natural and environmentally friendly Bigelow is using these terms to profit from growing consumer demand for healthier more sustainably produced products even though the company knows those claims are false said Ronnie Cummins OCA international director. Bigelow knows that healthconscious consumers will pay a premium for all natural products believing those products are free of pesticides and other contaminants. Likewise Bigelow knows that consumers who care about the environment will pay more for products they believe were produced using methods that don t harm the environment. As a consumer education and advocacy group it s our job to expose these false claims and force corporations to either clean up their products or clean up their labels and advertising. Among other health and environmental concerns according to a report published January 2017 low doses of glyphosate have been linked to non-alcoholic fatty liver disease suggesting that there is no safe level of glyphosate. For more information visit 30 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to mushroomwisdom for info about this advertiser ASSOCIATIONNEWS CRN Foundation Pledges Additional Funding to NAD Dietary Supplement Advertising Review Program T he Council for Responsible Nutrition Foundation (CRNF) has announced that it has committed an additional 735 000 over a three-year period to support the National Advertising Division (NAD) program dedicated to the review of dietary supplement advertisements to help ensure they are truthful and nonmisleading. With this latest pledge CRNF will have provided grants to NAD totaling more than 2.8 million since the dietary supplement self-regulatory initiative launched in 2006. I m proud that our member companies remain steadfast in their commitment to support the effective self-regulation of this dietary supplement advertising program said CRNF President Steve Mister. By holding companies accountable to accurate advertising and promoting fair play within the business community this program helps protect consumers and foster trust in the marketplace. The CRN NAD self-regulatory initiative which celebrated its tenth anniversary in 2016 has been cited by the Federal Trade Commission (FTC) as a demonstration of ... just how impactful self-regulation can be. Since the program s inception in 2006 the NAD has issued nearly 300 decisions involving dietary supplement advertising. We appreciate the CRN Foundation s ongoing support for this program said C. Lee Peeler president and CEO of the Advertising Self-Regulatory Council (ASRC) which sets the policies and procedures for NAD and executive vice president of the Council of Better Business Bureaus. Through this support we ve been able to build a meaningful sustainable self-regulatory initiative for the dietary supplement industry that the FTC has publicly recognized as a valuable complement to [the agency s] own enforcement efforts to eliminate fraud in [the dietary supplement] industry. In addition to NAD s ongoing monitoring of dietary supplement ads the program provides a process for companies to challenge competitors whose advertisements appear misleading or unsubstantiated. NAD independently reviews the challenged advertisements to ensure that the advertiser has a reasonable basis for the challenged claims. Based on its review of the information submitted by the advertiser NAD makes recommendations as to whether the advertising should be modified or discontinued or determines the advertiser s evidence provides adequate substantiation. The advertising industry has developed a uniquely effective selfregulatory model said Peeler. It s a model that is good for consumers and good for ethical advertisers. According to NAD companies comply with its recommendations at a rate of more than 90 percent of the time. In cases where a company refuses to engage in the process NAD will publicly refer the advertiser to the appropriate government agency often the FTC for review. CRN also files its own challenges with NAD based on ads submitted to the association and reviewed by a voluntary task force of its members. Rend AlMondhiry CRN s associate general counsel who oversees the CRN filings advises One of the reasons the CRN NAD program works is that companies appreciate the opportunity to self-correct if there are concerns about their ads. The alternative to selfregulatory programs such as the NAD is more costly onerous litigation or government enforcement action. No company wants to be in that position. As a service to all companies in the dietary supplement industry CRN has developed a searchable compilation of all dietary supplement advertising decisions issued by the NAD available at no charge on CRN s website. The full decisions are available by subscription on ASRC s website. For more information visit self-regulation crn-nadinitiative. NAXA Files Citizen Petition With FDA to Find ZanthoSyn Adulterated and Misbranded T he Natural Algae Astaxanthin Association (NAXA) has filed a citizen petition with the U.S. Food and Drug Administration (FDA) asking the agency to make the determination that Cardax s (Honolulu HI) ZanthoSyn product is misbranded and adulterated. The petition stated that ZanthoSyn does not meet the definition of a dietary supplement and even if ZanthoSyn is found to meet the definition of dietary supplement NAXA has requested that FDA make the determination that it is a new dietary ingredient (NDI). NAXA has found no evidence that Cardax has submitted an NDI notification and the organization believes ZanthoSyn is not exempt from FDA notification thus causing the product to be adulterated. 32 VITAMIN RETAILER Further NAXA has requested that FDA make a determination that Cardax s ZanthoSyn product is a drug ... because it is intended for use in the cure mitigation treatment or prevention of disease and that ZanthoSyn s synthetic astaxanthin is not generally recognized as safe and effective for its intended uses. We are expecting FDA to take action regarding this matter as NAXA believes Zanthosyn and Cardax s activities may potentially pose a risk to consumers and are a plausible misrepresentation of the status of this product noted NAXA President Scott Steinford. If the FDA determines the product is marketed or sold in violation of the law the agency may take actions including but not limited to requiring that Cardax cease distribution of the product pursuing injunctions against the manufacturers and distributors and seizing violative products. The entire dietary supplement industry and especially single ingredient trade associations have the obligation to selfpolice said Steinford. This filing was action on behalf of a responsible industry to ensure FDA is aware of this important issue. The FDA should provide feedback within 180 days of its acceptance of a citizen petition submission. The complete petition may be accessed at document D FDA2017-P-6631-0001. For more information visit WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to pacificresources for info about this advertiser ASSOCIATIONNEWS Organic Farmers MLB Star Take Organic Message to Capitol Hill T wenty organic farmers--including one Major League Baseball (MLB) player-- stepped up to the plate for thousands of organic farmers throughout the country when they came to Washington D.C. on November 29-30 to participate in the Organic Trade Association s (OTA) first Farmers Advisory Council fly-in and to talk with lawmakers and policy officials about organic priorities in the 2018 Farm Bill. The event was coordinated by the OTA s Farmers Advisory Council--the largest coalition in the U.S. of organic farmers and organic farming organizations representing more than 8 000 certified organic farmers. The diverse group included seasoned organic farmers and farmers just transitioning to organic large organic grain farmers and the farmer of a five-acre urban organic garden in Atlanta GA organic vegetable and fruit growers dairy farmers and egg producers the country s largest organic rice grower and MLB player Jayson Werth former Washington Nationals star player and owner of an organic farm in Illinois. The farmers visited the offices of 30-some lawmakers meeting in person with several lawmakers including Senate Agriculture Committee Chairman Pat Roberts of Kansas and House Agriculture Committee Ranking Member Collin Peterson of Minnesota. Moving off Capitol Hill for their second day in Washington the organic advocates met with officials at the U.S. Department of Agriculture the Environmental Protection Agency and with other farmer and commodity associations. OTA established its Farmers Advisory Council in 2013 to create a stronger voice for organic farmers. The council s member organizations were instrumental in pushing out a comprehensive farm bill survey conducted by the OTA early in 2017 to its membership communities. The survey received more than 500 responses from certified organic producers and handlers across 45 states and has been critical in shaping the policies of the OTA in the leadup to the 2018 Farm Bill. Based on the survey responses from its members the OTA has identified its three top priorities for the 2018 Farm Bill that it contain policies to promote a healthy organic marketplace to ensure that organic farmers continue to be successful and to expand organic production. The OTA Farm Bill platform calls for support and adequate funding for the USDA (U.S. Department of Agriculture) National Organic Program (NOP) to keep pace with 34 VITAMIN RETAILER industry growth set uniform standards and carry out compliance and enforcement actions in the U.S. and abroad. It advocates organic-focused research risk management tools data collection and direct dialog between industry and USDA that are critical to organic farmers success. It calls for improved access to land and capital investment in distribution systems and infrastructure and targeted technical assistance through the utilization of existing USDA conservation rural development and other programs to encourage orderly transition to organic. We have a good progressive agenda for organic that we ve been working on for over a year now said Laura Batcha OTA CEO and executive director. Our work on the Hill has already led to several constructive pieces of legislation being introduced like the Organic Agriculture Research Act that focuses on increasing organic research and the Organic Farmer and Consumer Protection Act that improves the oversight of imports and levels the playing field for U.S. organic farmers. We aren t done yet and the hard work and commitment of farmers like the ones who participated in our fly-in make a big difference in advancing organic priorities. For more information visit OTA Dismayed at USDA Proposal to Withdraw Organic Animal Welfare Rule n December 15 2017 the Organic Trade Association (OTA) issued the following statement in response to the U.S. Department of Agriculture s (USDA) announcement to withdraw the Organic Livestock and Poultry Practices (OLPP) final rule which was published in the Federal Register on December 18. According to the Federal Register the OLPP final rule amends the organic livestock and poultry production requirements in the USDA organic regulations by adding new provisions for livestock handling and transport for slaughter and avian living conditions and expands and clarifies existing requirements covering livestock care and production practices and mammalian living conditions. The OLPP final rule was originally set to take effect on March 20 2017. The effective date has been extended to May 14 2018 under separate actions. The Organic Trade Association is dismayed at the action by the U.S. Department of Agriculture to withdraw the Organic Livestock and Poultry Practices final rule. This groundless step by USDA is being taken against a backdrop of nearly universal support among the organic businesses and consumers for the fully vetted rules that USDA has now rejected. By the department s own count out of the more than 47 000 comments the department received in the last public comment period for the regulation 99 percent were in favor of the rule becoming effective without further delay on November 14. USDA noted O that of those 47 000 comments only 28 supported withdrawing the rule. It is against this overwhelming public input that USDA ignores growing consumer demands for food transparency. Consumers trust that the Organic seal stands for a meaningful difference in production practices. It makes no sense that the Trump Administration would pursue actions that could damage a marketplace that is giving American farmers a profitable alternative creating jobs and improving the economies of our rural areas. Most striking is the administration s continued confusion that organic standards are mandatory rather than voluntary. Farmers ranchers and businesses choose to be in the organic marketplace and Congress intended that industry and consumers work together to develop organic standards. This action undermines that goal. The Organic Trade Association has turned to the courts to uphold organic standards. In anticipation of the USDA s continued attempts to kill this regulation the Organic Trade Association last Friday (December 8) filed an amended complaint in Federal Court. We will continue our fight to uphold organic standards that this Administration continues to willfully ignore by repeatedly delaying this fully vetted and final voluntary organic standard and now proposing to withdraw it. We will see the department in court and are confident that we will prevail on this important issue for the organic sector. For more information visit WWW.VITAMINRETAILER.COM FEBRAURY 2018 Go to drwillards for info about this advertiser SOHOWRAPUP High-energy SOHO EXPO Celebrates 46 Years T he 2017 SOHO EXPO produced by SENPA was held November 30 through December 3 2017 at the Gaylord Palms Resort in Kissimmee FL. The expo hosted more than 2 900 independent retailer manufacturer supplier and nutritional counselor attendees for its 46th show. This year SOHO EXPO welcomed 170 first time exhibitors to add to the list of 400 exhibiting companies where attendees learned about the latest trends in natural product innovation including food supplements and more. This by far was one of the most high-energy shows I ve experienced said Carylene Walker SOHO EXPO executive director. Full of newcomers and regulars plus several past board members attended to see John Kacsan receive the President s Award. Very special show indeed to more than 50 percent of the show floor. John is a true representative of the natural products industry with his extensive history and passion for SENPA SOHO EXPO s success said SENPA President Michelle DuFresne. It was my pleasure to honor John as the 2017 Presidents Award winner. Election Results On December 1 SENPA held its Annual Business Meeting at the expo. The results of the 2017 election were announced presenting Lester Burks of Life Line Foods as the new president elect. Incoming supply side directors are Natural Immunogenics Corp. s Scott Cloud and Andrew Fleming of the Signature Group. The elected retail directors include Deborah Cerankowski Debbie s Health Foods (Orange City FL) Jackie Davis Columbia Health Foods (Columbia TN) Marie Montemurro Lovey s Natural Foods & Caf (Wilmington NC) and Renee Southard Organic Marketplace (Gastonia NC). Angie O Pry Blades Fiesta Nutrition (Monroe LA) was also appointed by the Board to the Retail Director seat. talked about how to ensure that quality herbals get from the raw materials to finished products. No one can provide the best quality herbals for the world he said it takes a community of experts technology and resources. Morris added that one of the ways shoppers can find quality in the aisle is to look for the certified authentic Tru-ID seal which is an independent testing program that uses cutting-edge DNA biotechnology to ensure the authenticity of a company s herbal products. Tru-ID is a way to make sure that the product is what it says it has on the label and no filler he explained. President s Award Attendees experienced 23 exhibitorEach year SENPA honors a special and SENPA-sponsored education individual or company from within the programs including Keynote Speaker Mark Blumenthal founder and executive natural foods community with the President s Award. This individual or director of the American Botanical company is honored for making a longCouncil (ABC) as well as Dr. Derrick DeSilva and Stuart Tomc CV Sciences. time contribution to the Natural Products Industry above and beyond Topics included New Innovations in commercial success. The 2017 Digestive Care Omega-3s Back to President s Award Recipient was John Herbs Three Ground Breaking Kacsan an industry veteran Botanicals Silver and the since 1970 and past SENPA Cannabis Disruption among president. While with Tree of others. SENPA is mindful of Life in 1983 he became the independent retailer involved with the Southeast said Debra Short executive region now SENPA and was director of SENPA. With top elected to the Board from notch education networking 1987 to 1994 and again from and a proven innovative 2014 to 2017. Among his trade show retailers remain contributions was working on up-to-date in the natural by-laws and his passion was products industry it is their Dean Morris the success of SOHO EXPO. show. During his tenure on the During the Back to Herbs Board he grew the broker participation session Master Herbalist Dean Morris 36 VITAMIN RETAILER Outgoing Board Service Award At the expo SENPA also acknowledged Frances Drennen SENPA s immediate past president for her passion and endearing support in her tenure as president along with Ryan Kruse (Garden of Life) John Kacsan (Seidman Food Brokerage) and Taylor Hamilton (Tunie s Natural Grocery & Vitamin Supercenter) as outgoing board members. The 2018 SOHO EXPO will be held on November 29 to December 2 2018 at the Gaylord Palms Resort in Kissimmee FL. For more information visit or WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to naturalfactors for info about this advertiser RESEARCHUPDATE Omega-6 Fatty Acids Do Not Promote Low-grade Inflammation Study Says he higher the serum linoleic acid level the lower the C-reactive protein (CRP) according to a new study from the University of Eastern Finland. Linoleic acid is the most common polyunsaturated omega-6 fatty acid. The findings were published in the European Journal of Clinical Nutrition. It has been speculated that a high intake of omega-6 polyunsaturated fatty acids may increase the risk of several chronic diseases by promoting lowgrade inflammation among other things. The reasoning behind this speculation is that in the human body linoleic acid is converted into arachidonic acid (also an omega-6 fatty acid) which in turn is converted into various inflammation-promoting compounds. CRP levels were measured from 1 287 healthy 42-to-60 year-old men at the onset of the Kuopio Ischaemic Heart Disease Risk Factor Study in 1984-1989 at the University of Eastern Finland. The study found that a low serum T linoleic acid level was associated with higher serum CRP levels. When the study participants were divided into four groups based on their serum linoleic acid levels the probability for an elevated CRP was 53 percent lower in the highest quarter compared to the lowest one. Other serum omega-6 fatty acids such as arachidonic acid gamma-linolenic acid or dihomo-y-linolenic acid were not associated with CRP levels. This research supports earlier findings. Clinical trials have shown that even a very high intake of linoleic acid does not increase inflammatory responses nor has a significant impact on arachidonic acid levels. In the human body linoleic acid is converted into various compounds that alleviate inflammation. It is worth noting that arachidonic acid too is converted into inflammation-alleviating compounds and not just into inflammation-promoting ones. In the light of these facts it can be concluded that the theory according to which linoleic acid promotes low-grade inflammation by increasing the body s arachidonic acid levels is too simplified. Linoleic acid which is an essential omega-6 fatty acid has been linked with a lower risk of chronic diseases in which low-grade inflammation is a significant risk factor. Examples of such diseases include cardiovascular diseases and type 2 diabetes. The serum linoleic acid level is mainly determined by a person s diet and the main sources of linoleic acid are vegetable oils plantbased spreads nuts and seeds. For more information visit en etusivu. Study Lists Foods for Fighting Rheumatoid Arthritis Symptoms and Progression list of food items with proven beneficial effects on the progression and symptoms of rheumatoid arthritis is provided in a study published in Frontiers in Nutrition. The authors suggest incorporating these foods into the diet to support the management of this debilitating autoimmune disease. Regular consumption of specific dietary fibers vegetables fruits and spices as well as the elimination of components that cause inflammation and damage can help patients to manage the effects of rheumatoid arthritis said Dr. Bhawna Gupta who completed this study together with Shweta Khanna and Kumar Sagar Jaiswal at the Disease Biology Lab School of Biotechnology KIIT University India. Incorporating probiotics into the diet can also reduce the progression and symptoms of this disease. Patients suffering from rheumatoid arthritis should switch from omnivorous diets drinking alcohol and smoking to Mediterranean vegan elemental or elimination diets as A advised by their doctor or dietician. Supporting disease management through food and diet does not pose any harmful side effects and is relatively cheap and easy Gupta continued. Doctors physicians and dieticians can use our study to summarize current proven knowledge on the links between certain foods and rheumatoid arthritis. Knowing the nutritional and medicinal requirements of their patients they can then tailor this information for the betterment of their health. Various dietary plans for rheumatoid arthritis such as vegan seven to 10 days fasting and Mediterranean have long been recommended. This study--only the second overall assessment of diet and food on this disease--provides a very thorough evaluation of current scientific knowledge and makes a point of only reporting dietary interventions and specific foods that clearly show proven longterm effects. Foods highlighted as reducing the progression and symptoms of rheuma- toid arthritis range from fruits such as dried plums blueberries and pomegranates to whole grains the spices ginger and turmeric as well as specific oils and teas. They can provide a range of beneficial effects such as lowering inflammatory cytokines (chemicals released by the immune system that can cause problems in rheumatoid arthritis patients) reducing joint stiffness and pain as well as lowering oxidative stress--the ability of the body to counteract or detoxify harmful chemicals. We reviewed research from several laboratory experiments under different conditions. Dietary components vary according to geography and weather conditions so patients should be aware of their nutritional requirements allergies and any other food-related disease history said Gupta. We strongly suggest the general public consult doctors and dieticians before following any diet program or food compounds discussed in the study. For more information visit WWW.VITAMINRETAILER.COM FEBRUARY 2018 38 VITAMIN RETAILER THE GO TO RESOURCE FOR HEALTH AND NATURAL PRODUCT RETAILERS LIKE US ON VR s Upcoming Issue Highlights April 2 28 18 ad closing 4 4 18 ad closing 5 3 18 ad closing 6 5 18 ad closing 7 3 18 ad closing Sports Nutrition Pet Health May Weight Management Science of Supplements--Summer Issue Private Label Annual Vity Awards Issue Minerals Product Sales Training for Retailers June July August EFAs 2018 Retailer of the Year Our 2018 Media Planner Is Available At 2018-Media-Planner Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 e-Mail GaryP By Hilary Daninhirsch T he market for natural products pertaining to heart health is as strong as ever as is consumer demand. The increase in the market correlates with the consumer s own concerns about maintaining cardiovascular health. Cardiovascular wellness is something to which most consumers strive regardless of age gender or previous heart issues. Cardiovascular disease remains the leading cause of death for both men and women in the United States. Heart health obviously remains a top priority for many consumers said Dan Chapman founder and chief executive officer of Redd Remedies a manufacturer headquartered in Illinois. The major concerns for consumers related to heart and cardiovascular health include balancing their blood lipids maintaining healthy weight and blood sugar strengthening the heart and supporting adequate circulation to the brain and extremities added 40 VITAMIN RETAILER Neil E. Levin CCN DANLA senior nutrition education manager for NOW Foods a manufacturer based in Illinois. The medical community has long recommended that people achieve that through a healthy diet and regular exercise and other healthy lifestyle choices and caution against high cholesterol high triglycerides high blood pressure obesity diabetes smoking as well as other factors that can increase the risk for heart disease. Even with the most nutritious diet most people today have gaps in their diets and are consequently missing out on essential vitamins and minerals daily said Erin Stokes ND medical director at the manufacturing company MegaFood based in New Hampshire. Because so many things can contribute to poor cardiovascular health there are a growing number of ingredients and formulas that target these various risk factors. For example the market features supplements that focus on healthy blood pressure levels ideal cholesterol numbers and or those that aim to reduce stress levels. Consumer Demographics Heart health becomes more of a concern as the population ages but even younger people are paying attention to their cardiovascular wellness. Still the demographic for these products is not limited to consumers who already have experienced cardiac difficulties but rather those seeking to prevent it such as those who have a family history of cardiac disease. I think you ll see people in their 40s become more aware of what kind of nutrients and habits can lead to a healthy heart and that s good. They have a chance to start earlier than we ve typically seen in Baby Boomers who often change habits after their doctor tells them they have borderline high blood pressure an imbalance of cholesterol levels or Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2018 WWW.VITAMINRETAILER.COM FEBRUARY 2014 what have you observed Cheryl Myers chief of education and scientific affairs at EuroPharma a manufacturer headquartered in Wisconsin. At Peach Vitamins in Georgia President and Owner Mike Tolani said The trend has been shifting from weight loss to well-being he said. The Market Based on their own sales data of the products that they manufacture Nordic Naturals in California reported that marine-based products are far outpacing chia and flax and krill is slowing down remarkably. What this data tells us is that the potential is greatest for higher-potency SKUs like fish oil concentrates. Algae is strong but its growth is a tiny piece of the pie said Marci van der Meulen director of sales-retail division. Plant sterols and fish oils have been frontrunners in the heart supplements market for many years. For example Tolani said that at his store consumers are demanding CoQ10 fish oil vitamin D and magnesium. The Illinois-based manufacturing company Carlson Laboratories has been supplying heart health supplements to the natural products industry for more than 50 years beginning with vitamin E and expanding to cod liver oil salmon oil and the first concentrated omega-3 supplement Super Omega 3. The company also introduced coenzyme Q-10 to its line in the 1980s. According to Senior Nutritionist and Educator Jolie Root Carlson Lab s best-selling heart health supplement is the company s Very Finest Fish Oil (VFFO). It supplies 1 600 mg omega-3 in each teaspoon dose. A low Omega-3 Index has recently emerged as an independent risk factor for heart health issues she said. The company also makes multivitamin formulas that supply ingredients that support heart health such as vitamins D and E lysine and proline among others. Like Carlson Labs NOW Foods has been selling heart healthy supplements for 50 years also beginning with vitamin E and fish oil soft gels. Ingredients in their current heart support category include celery seed extract hawthorn leaf plant sterols with fish oil and krill oil with CoQ10. Top sellers in this segment include Omega-3 1 000 mg soft gels and CoQ10 100 mg soft gels. Omega-3 products have a high degree of awareness in the market driving sales said Levin adding that this is attributed in part to media coverage. Omega-3 fish oils remain Nordic Naturals core passion and competency said van der Meulen. The company s best-selling formulation is its Ultimate Omega line alone or in combination with other ingredients. One product Nordic Omega LDL blends omega-3 fatty acids CoQ10 and red yeast rice. The latter ingredient is ... a family of natural compounds safely used for centuries in Asian diets said Dr. Scott Minton scientific advisor for the company. ber of products designed to boost cardiovascular wellness. Two of the company s most popular are Clinical OPC and Clinical OPC Extra Strength both of which feature their French Grape Seed VX1 extract. The grape seed extract in these products is tannin-free and made from seeds of grapes grown in France. It is a highly-specialized nutrient which provides only tannin-free absorbable OPCs that are small enough to guarantee absorption with a high level of polyphenols said Myers. New Advancements and Products Of late manufacturers are beginning to look at heart health holistically by combining formulations to target more than one facet of heart-related health. That is the philosophy at Redd Remedies which produces Cardio Suite products aimed to support the whole body and balance organ systems with the cardiovascular system and target stress. We understand that the solution our customers need is to provide support for the whole body while specifically addressing stress which we know is the main cause of all cardiovascular disease said Chapman. The company recently reformulated its Circulation VA (veins and arteries) product to include MenaQ7 vitamin K2 which Chapman said has been studied to improve arterial elasticity. Emerging research on vitamin K2 is demonstrating its importance to cardiovascular health he added. Other companies are reformulating products as well combining traditional and up-and-coming ingredients. For example NOW Foods has launched Krill & CoQ10 Heart Support soft gels which combine two popular ingredients in one capsule reducing the amount of pills one takes as well as the cost of buying two separate bottles. Another recent introduction at the company is a higher strength Hawthorn Extract 600. There are other existing ingredients that are starting to gain attention as having heart health attributes like vitamin D calcium and magnesium said Levin. Another recent advancement is Lactobacillus fermentum ME-3 which is an ingredient incorporated into VITAMIN RETAILER 41 The trend has been shifting from weight loss to well-being. -- Mike Tolani Peach Vitamins Vitamin B products have also been associated with cardiovascular wellness. Superior Source s products are vitamin B12 alone and in combination with B6 and folic acid. These three B vitamins are known to lower homocysteine levels in the body elevated homocysteine is known as a risk for heart disease said Matthew Supkoff director of sales and marketing at the California-based manufacturing company. MegaFood has a line of whole food supplements called FoodState Nutrients including the company s popular FoodState Magnesium which contains organic spinach. We re dedicated to improving people s lives by delivering authentic nourishment in our entire line of supplements. We aim to support overall health and wellness which includes heart health explained Stokes. EuroPharma manufactures a num- FEBRUARY 2018 WWW.VITAMINRETAILER.COM methylfolate including MicroLingual Instant Dissolve Tablets. Formulations Delivery Supplements for heart health come in a variety of delivery methods though capsules and soft gels are very common. Nonetheless liquids and other methods are available. For example Carlson Laboratories makes a liquid fish oil product that eliminates the fishy taste that can be present in other formats. Carlson Labs also manufactures Olive Your Heart which Root refers to as ... the Mediterranean Diet in a bottle as it contains a combination of extra virgin olive oil and Norwegian fish oil liquid. Being able to serve it at the table makes it very easy to get a daily dose of the most heart healthy fats. Each serving provides 1 480 mg of omega-3s along with 6 grams of olive oil said Root. And Superior Source manufactures the MicroLingual Instant Dissolve Tablets an instant release B-12 formulation. Our proprietary methods utilize Low Pressure Hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption explained Supkoff. For those who prefer to chew vitamins Nordic Naturals offers CoQ10 Gummies in a strawberry flavor. We ve definitely seen a rise in the variety of forms for supplements. As more folks like the convenience of gummies and chewables establishing tasty but also effective gummies is a top priority said van der Meulen. And EuroPharma s CuraMed is available in a variety of forms including a fizzing tablet that dissolves in water. Essential Formula s best-selling product Reg Active CardioWellness. Ross Pelton RPh PhD CCN director of Science and research at the Texasbased manufacturing company said that this probiotic product has been tested to increase glutathione. Glutathione is the body s most prevalent and important antioxidant. Boosting glutathione levels provides powerful antioxidant protection for the heart and vascular system said Pelton. The formula also combines other established cardiovascular support such as coenzyme Q10 to help lower elevated blood pressure and several B-vitamins all of which is intended to work in conjunction to support the production of glutathione. According to Myers one of the most significant changes in the heart health segment is the recognition of the role of inflammation in cardiovascular disease. That has prompted EuroPharma s CuraMed family of supplements which provides BCM-95 Curcumin and has been enhanced with turmeric essential oil. While curcumin is immensely popular it might not yet be the first ingredient that springs to mind for heart health but I think it will probably be a go to compound for anyone with heart concerns in the near future she said. Though tried-and-true products still dominate the market recent additions to shelves include Pterostilbene an essential antioxidant found in blueberries which Root said has been linked to supporting healthy circulation and a healthy inflammatory response. She also pointed to ceylon cinnamon as a newer product that is being used to support healthy blood sugar triglycerides and cholesterol. Another newer ingredient that has come to light in the cardiovascular wellness arena is methylfolate the activated form of folate as some people cannot convert folic acid to its activated form. For this reason Superior Source manufactures products that combine B12 B6 and 42 VITAMIN RETAILER Studies Because heart disease is so prevalent in this country research studies are ongoing and that includes research into the efficacy of ingredients for supplements. I think supplement companies are always interested in any studies that point toward heart benefits from previously overlooked herbal compounds or in research that pulls together the connections between various disease states that intersect with cardiovascular health like metabolic syndrome for example said Myers. And the many studies concerning omega-3 fish oils are of particular WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to europharma for info about this advertiser interest to Nordic Naturals and Carlson Laboratories. We are primarily interested in studies confirming that certain natural ingredients will have beneficial effects on healthy subjects. The ability to maintain good health as people age is a key area that allows us to make appropriate structure-function claims since we can t claim to remedy disease regardless of the evidence said Levin. Marketing Heart Health Products Education is the core of marketing a knowledgeable staff is a key factor in increasing sales. One of the best things that retailers can do is to stay current on the latest heart-related nutrient research and continue to be a resource for their clients in that arena said Myers. Retailers and manufacturers can work in tandem to market and merchandise heart-related supplements this can be accomplished in person and online. Carlson maintains an online learning site called Carlson College offering retailers education about their products. They also provide displays and help with in-store promotions. Be sure to set a heart section planogram to display the many heart health-promoting ingredients our industry offers and be sure to include omega-3s in that area advised Root. Another online platform for higher education is MegaFood University. We know that our sales force effectively transfers their passion and knowledge to retail partners who then are able to educate consumers said Stokes. Redd Remedies also has a program to help educate the end consumer called REDD ED an online training program. The company also offers monthly webinars aisle trainings by their network of reps in-store trainings and scheduled national trainer visits. To help the retailer sell its products Redd Remedies makes product literature available along with special promotions and floor displays. NOW offers a cardiovascular health brochure and offers information about their products on its website that retailers can access. Similarly Essential Formulas Inc. is dedicated to education about their products and offers seminars training litera- ture and published studies while EuroPharma does much of the same. At the retail store Peach Vitamins Tolani said that his staff interacts with customers to help them ascertain their heart health needs and make recommendations as needed making sure to ask customers about any medications they are taking. Tolani dedicates a full 16-foot section to heart health with about 10 different brands of related products. One other idea suggested by Myers is for retailers to host guest speakers who are experts on heart health along with providing a buffet of heart-smart foods which can build excitement around the topic while starting a conversation. Perhaps one of the most effective marketing tools is the ability of consumers to try a product before buying. That is why Superior Source supplies samples of their Microlingual Instant Dissolve Tablets. This enables our retailers to really show the difference to the consumer right on the aisle when they re interested in purchasing one of these products said Supkoff. And although it is a limited timeframe some manufacturers like Nordic Naturals have heart health campaigns in February to commemorate American Heart Month and suggest that retailers promote heart product specials including creating a cardiovascular section to drive sales. VR Extra Extra Visit to read a report by Johns Hopkins that suggests a synergistic link between exercise and vitamin D for heart health. i For More Information Carlson Labs Essential Formulas EuroPharma MegaFood Nordic Naturals consumers NOW Foods Redd Remedies Superior Source 44 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to horphag for info about this advertiser Botanical Outlook All-natural and clean supplements for health promotion galvanize the perception of botanicals--and here s how experts believe the market will fare in 2018. By Lisa Schofield ingdoms are colliding and enmeshing symbiotically imbuing one another with physical influence once again. Thousands of members of the plant kingdom influence the animal kingdom--herbs for human health are now an idea whose time has become embraced once again. Distant ancestors began to rely on their native plants to ease physiological insults and aging issues a practice that fell out of favor when patent medicines gave way to synthetic tools based on allopathy. But a shift has taken place that mirrors the ways of our ancestors worldwide--botanicals as a tool for health and wellness have re-emerged more strongly during the past 10 to 15 years. And with each passing year more consumers are actively pursuing self-education and wellness management with the plant kingdom and K researchers are giving them--and brand marketers--tremendous scientific incentive to continue this practice. According to American Botanical Council (ABC) journal HerbalGram s annual herb market report total sales of herbal dietary supplements were approximately 7.5 billion in 2016 and this figure is expected to increase to about 8 billion in 2017. According to SPINS and IRI mainstream mass market botanical supplement sales neared 944 million in 2016. Consumers are getting savvy and want organic sustainable herbs said Jessica Bedi medical writer RU Ved Washington. Retailers should be ready for more consumers to ask more detailed questions about the origins and quality of herbal supplements than they have done in the past. Additionally labels can be con- fusing to interpret. Retailers may find that many consumers may encounter difficulty in understanding the botanical labels so prioritizing botanical supplement education will go a long way to lessening this challenge Bedi believes will continue. Beth Lambert CEO of New Jerseybased Herbalist & Alchemist observed that online sales continue to challenge independent health food retailers as more consumers shop online. However she agreed with Bedi one advantage these retailers have had every time the marketplace is disrupted is a high level of knowledge and the ability to provide information to customers in the store aisles. This was true when the supernatural stores first emerged and it s true today. Oregon s Wild Harvest owns and operates Demeter Certified Biodynamic and organic farms and 46 VITAMIN RETAILER Celebrating 20 Years of Excellence 1994-2014 WWW.VITAMINRETAILER.COM MAY 2018 WWW.VITAMINRETAILER.COM FEBRUARY 2014 manufacturers certified more than 150 non-GMO organic whole herb powders and fresh liquid extracts. According to Co-founder Randy Buresh RN Oregon s Wild Harvest has collaborated with local universities such as Helfgott Institute at the National University of Natural Medicine (NUNM) and Oregon Health Sciences University s (OHSU) Neurological Department to provide extracts of echinacea astragalus licorice and passionflower for use in clinical studies. For example the company is currently helping a team at OHSU with the production of a gotu kola product for use in clinical trials. Herbalist & Alchemist products are formulated by company founder David Winston RH (AHG) an herbalist author and educator for nearly 40 years according to Lambert. He combines the different modalities he has studied--Chinese American South Eastern and Western Eclectic. The company s distinction she said is the use of spagyric processing for its botanicals. She explained Many herbs contain minerals that are a very important part of their activity. For example minerals play a very significant role in the activity of nettles alfalfa raspberry leaf dandelion leaf oat straw and fresh oat. Water and especially hydro-alcoholic solutions are very poor methods for extracting minerals. Spagyric processing includes essential nutrients taking full advantage of the plant s activity. After the herb is macerated in the extracting liquid (the menstuum) the used herb (or marc) is removed and then burned and reduced to white ash. This white ash is pure minerals and almost all of it is soluble when it is added back into the tincture. This produces the finest full-spectrum extract available. Illinois-based North American Herb and Spice (NAHs) has more than 280 products and Gray said is working to establish a social media network and is in the process of a full website redesign which will be launched in the first half of 2018. The new website will be supported by a robust marketing campaign. The website will also include a retailer portal that will provide interactive training and marketing materials. Behind the scenes such associa- tions as the ABC is also performing work on ensuring full safety of botanical supplements by exploring sourcing and processing of raw materials and manufacturing to identify potential points of adulteration which primarily means any substance other than what the label says the herbal product contains. According to ABC Founder and Executive Director Mark Blumenthal the ABC-AHP-NCNPR Botanical Adulterants Program recently renamed ABC-AHP-NCNPR Botanical Adulterants Prevention Program (see sidebar) has grown to include more than 200 underwriters and supporters. Collectively they encouraged the release in 2017 of six new Botanical Adulterant Bulletins discussing adul- teration challenges in cranberry rhodiola St. John s wort tea tree oil grapefruit seed extract and saw palmetto. All these herbs are very familiar to millions of health-conscious consumers so it is essential that industry ensure rigid following of quality control protocols and transparency. New Products Adaptogens seem to be taking center stage as consumers are more aware of why these herbs help maintain overall healthy balance on an individualized level. The world has discovered adaptogens said Lambert. Winston author of the book Adaptogens Herbs for Strength Stamina & Stress Relief has Botanical Adulterants Program Changes Name he American Botanical Council (ABC Austin TX) announced a change in the name of the ABCAHP-NCNPR Botanical Adulterants Program. The program will be known as the ABC-AHP-NCNPR Botanical Adulterants Prevention Program. ABC and its partners at the American Herbal Pharmacopoeia (AHP) and the National Center for Natural Products Research (NCNPR) at the University of Mississippi decided to add Prevention to the name in order to emphasize the purpose and intent of the program. Initiated in 2010 with its first publications released in 2011 the ABC-AHPNCNPR Botanical Adulterants Prevention Program (with its new acronym BAPP) has dedicated itself to helping prevent industry use of adulterated raw materials botanical extracts and essential oils. This is achieved via the publication of credible and authoritative peer-reviewed documents interviews with trade media speeches at industry and professional conferences and direct consultation with members of the industry. The program s goal has always focused on prevention said Mark Blumenthal founder and executive director of ABC and founder and director of BAPP. What we ve been trying to do is alert industry members about specific botanical materials that we have confirmed as being adulterated and counsel industry on the optimum laboratory analytical methods to help T determine authenticity of botanical ingredients. By adding the word Prevention to the name we are making our intention clearer to all stakeholders. The name ABC-AHP-NCNPR Botanical Adulterants Prevention Program more accurately reflects the overarching goal of the program said Stefan Gafner PhD chief science officer of ABC and technical director of BAPP. Our initiative strives to give members of the herb and dietary supplement industries the necessary tools to avoid being duped by suppliers of ingredients that have been accidentally or purposefully adulterated so that products on the market are authentic and provide the benefits that consumers expect. In short Gafner continued we try to prevent adulterated products from reaching the shelves. This is mainly done through dissemination of information about known cases of adulteration and by reviewing analytical test methods to promote the optimal laboratory analytical testing practices for the industry. Roy Upton director of AHP said The addition of Prevention to our program s name gets to the heart of what it is we hope to achieve in doing this work--prevent adulteration from happening both by shining a light on what is happening in the marketplace and by providing the tools needed for companies and quality control personnel to know exactly what to look for. VITAMIN RETAILER 47 FEBRUARY 2018 WWW.VITAMINRETAILER.COM Botanical Outlook CBD Clarity sub-genre of botanicals that will be growing and which will see a strong influx of questions is CBD according to Judy Kay Gray MS CEO North American Herb and Spice (NAHS) Illinois. This year will see a targeted focus placed on understanding the laws and their continual evolution regarding CBD and its classification as a dietary supplement or controlled substance. At this time she stated retailers are understandably unsure of whether the products they are stocking on their shelves are in fact legal. Although many states have different laws as to the allowable amount of CBD in a product she noted retailers nationwide are not aware that these products are now completely legal in all 50 states. Because the CBD content in such expanded the company s adaptogens line with three new formulas Calm Adapt--Relaxing Adaptogenic Tonic to Balance Stress--is formulated for people who consider themselves high strung and cannot relax easily. It contains calming adaptogens ashwagandha reishi and schisandra which calm the shen relax the body and clear the mind. The nervines A products such as our Hempanol is naturally occurring customers receive the benefit of the CBD along with the full spectrum profile of terpenes. Additionally Hempanol contains other ingredients that work synergistically with the whole food hemp to create a benefit to the customer which far exceeds those achieved by a mere CBD isolate product she described. The NAHS Hempanol line was the first-to-market whole food hemp complex which includes the full-spectrum terpene profile and wild oregano P73. Hempanol products utilize various other novel ingredients such as CO2 extracted hops and CO2 extracted chamomile to provide formulations with focused applications and benefits for sleep support calm and focus as well as nervous and immune system support. fresh oat and linden flowers add support for the nervous system and help to reestablish a healthy mood balance. Energy Adapt--Stimulating Adaptogenic Tonic to Enhance Vitality is a formula that provides support for individuals who feel a lack of energy or mental clarity. It contains stimulating adaptogens red ginseng rhodiola and holy basil to support the endocrine and nervous systems as well as immune functions. Its nootropics gotu kola rosemary and mimosa help improve mood and support cerebral circulation. Maca said Lambert when combined with red ginseng and rhodiola provide support for male and female sexual vitality. Women s Adapt--Adaptogenic Tonic for Healthy Sexual Function & Libido is an adaptogenic formula for women who are tired feel deficient frequently cold and lacking energy. It contains shatavari and red ginseng to rejuvenate and support female libido as well as endocrine immune and nervous system function. Gaia Herbs of North Carolina also expanded its Adrenal Health line with three products. Adrenal Health Daily Support (formerly called Adrenal Health) provides daily nourishment to the adrenal glands. For those who need support while their bodies revitalize and restore at night Adrenal Health Nightly Restore enables the body to adapt to tension by helping the body to restore and revitalize during the night via supporting adrenal function. And Adrenal Health Jump Start is targeted for those who experience occasional exhaustion and stress to promote normal energy and stamina. Ayush RU Ved recently launched Kuffsoothe described by Bedi as a honey-based formulation to soothe irritated throats and cough. Using an ancient formulation to help with congestion Kuffsoothe offers fast tasty and effective relief from aggravated lungs and throats. And as probiotics explode on the market digestive health is a category that has attained tremendous consumer interest. Bitters noted Lambert have long been used to support healthy digestion. Herbalist & Alchemist launched three new bitters formulas to its Original Bitters all of which are available in traditional 48 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 packaging with droppers as well as a new spray. Spiced Bitters is a blend of traditional bitters with aromatic spices that creates an exotic chai-like taste for those favoring an Asian flair and contains artichoke fenugreek gentian cinnamon ginger orange peel and cardamom the company stated. Old World Bitters is a classic European blend of cooling and warming herbs with a hops flavor note and contains blessed thistle elderflower linden Roman chamomile gentian hops and fenugreek. Bitter Roots has earthy and grounding flavor notes for those preferring a hardy bitter and contains burdock root dandelion root gentian turmeric yellow dock and elecampane. NAHS has launched formulas featuring ingredients such as ashwagandha black seed oil and what Gray said is the only wild turmeric raw whole-food organic hemp and a special high-elevation organic oregano oil (84 percent carvacrol). For the support of pain and inflammatory response Canacurmin combines wild high-turmerone CO2 extract of turmeric with raw CO2 whole food hemp extract and other ingredients such as ginger. This formula provides fast-acting support for muscles and joints she noted. Ashadrene also new from NAHS is a proprietary combination of ashwagandha concentrate and royal jelly formulated to support the adrenals and support optimal mood and stamina. OregaUltra part of NAHS P73 family of products will be released at Natural Products Expo West in Anaheim CA. OregaUltra contains a rare wild-organic oregano oil only found in secluded pockets of outcroppings which only occur in the mountains of the Mediterranean at very high elevations of 10 000 to 12 000 feet Gray said. Of course there are literally hundreds of botanical supplements--single herb condition-specific formulas tablets capsules shots chews gummies and beverages for retailers to offer their community of customers. The best way of trying something new may be to create a Look what s new stage where you group several new items. Put a placard reminding customers to ask a staff member for more information giving the opportu- nity to sell. Keep this stage fresh with new talent. At Natural Products Expo West don t be skittish to bring in new manufacturers--as long as the product and educational support are there you can keep current and your customers will continue to rely on you for the latest botanicals they can use to command the success of their wellness. VR i For More Information Herbalist & Alchemist Extra Extra Visit to read about how the FDA has stepped up its commitment to inspect herbal supplement facilities. North American Herb & Spice Oregon s Wild Harvest RU Ved Go to dailymanufacturing for info about this advertiser VITAMIN RETAILER 49 FEBRUARY 2018 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE Hemp Oil CBD Shedding Some Light on the Confusion By Gene Bruno MS MHS RH (AHG)--Professor of Nutraceutical Science Huntington College of Health Sciences here are few nutraceuticals that have generated such confusion as hemp oil CBD (cannabidiol). There are two major sources for that confusion. The first is the plethora of claims being made about the health benefits of hemp oil CBD. Which of the claims actually have any supportive research substantiation them The second and even murkier source of confusion is the actual regulatory status of hemp oil CBD. In this article I will attempt to provide evidence that hopefully will shed some light on the confusion. Let s start with a little background. T Hemp vs. Marijuana The prevailing wisdom is that hemp and marijuana are both derived from the same plant Cannabis sativa and that years of plant breeding and manipulation has resulted in two primary varieties. The marijuana variety contains significant amounts of a psychoactive compound called 950 VITAMIN RETAILER tetrahydrocannabinol or THC for short. The properties of marijuana make this plant the most widely used illicit drug in Western societies-- although 29 states and the District of Columbia currently have laws broadly legalizing it in some form. As a psychoactive plant cannabis is also one with the longest recorded history of human use with evidence found as early as 5 000 years ago in an herbarium published during the reign of the Chinese Emperor Chen Nung.1 In addition to THC marijuana contains other cannabinoid compounds which are not psychoactive. Some of these same non-psychoactive compounds such as CBD are found in hemp. These other cannabinoids provide a variety of medicinal effects unrelated to getting high. In fact this was recognized as early as the third millennium BCE when Chinese texts described the usefulness of cannabis extracts in the relief of pain and cramps and more than 3 000 years ago when its anxiety relieving effects were recorded in ancient Indian texts.2 Currently specific hemp oil extracts lacking significant THC content but providing other cannabinoids are used for similar purposes.3 But is it true that marijuana and hemp really come from the same plant Maybe not There are two species or gene pools Cannabis sativa and Cannabis indica that are widely used in describing the pedigree or appearance of cultivated cannabis plants. According to recently published research by Sawler et al. the genotyping (i.e. genetic analysis) of 81 marijuana and 43 hemp samples revealed that marijuana and hemp are significantly differentiated at a genetic level. This demonstrated that the distinction between marijuana and hemp is not limited to genes underlying THC production. Researchers found evidence that hemp is genetically more similar to C. indica type marijuana than to C. sativa strains. Consequently WWW.VITAMINRETAILER.COM FEBRUARY 2018 it may turn out that marijuana and hemp are not actually from the same plant after all. binding of ligands to cannabinoid receptors. Cannabinoid Receptors and More The fact that cannabinoids provided medicinal effects indicated that there must be cannabinoid receptors in the body. This was verified in 1988 when a synthetic cannabinoid was developed and found to bind to a receptor located in nerve cell membranes. This process led to the identification of an orphan G protein-coupled receptor (GPCR) as the brain receptor for cannabinoids. Thereafter an understanding developed that there was an entire endocannabinoid (eCB) system in the body including its receptors endogenous (produced in the body) ligands with cannabinoid properties and ligand metabolic enzymes. Cannabinoid receptor 1 (CB1) is the most abundant G protein-coupled receptor expressed in the brain and also expressed in non-neuronal cells such as adipocytes and hepatocytes and in musculoskeletal tissues. Cannabinoid receptor 2 (CB2) is principally associated with cells governing immune function although it may also be expressed in the central nervous. eCB ligands of primary importance are N-arachidonylethanolamide (anandamide AEA) and sn-2-arachidonoylglycerol (2-AG). It is interesting to note that arachidonoylethanolamide was named as anandamide based on the Sanskrit word ananda meaning bringer of inner bliss.8 9 This eCB system has expanded with the discovery of secondary receptors ligands and ligand metabolic enzymes. In fact the effects of AEA and 2-AG can be enhanced by so-called entourage compounds that inhibit their hydrolysis via substrate competition prolonging their action. It has been suggested that these entourage compounds which include Npalmitylethanolamide (PEA) Noleoylethanolamide (SEA) and cis-9octadecenoamide (OEA oleamide) may represent a good case for the advantage of hemp oil which provides a variety of naturally-occurring cannabinoids. Other research10 has likewise demonstrated the entourage effect of cannabinoids showing that they do not bind to cannabinoid receptors but they do potentiate the More on the Endocannabinoid System One researcher summarized the endocannabinoid system in this way Metaphorically the eCB system represents a microcosm of psychoneuroimmunology or mind-body medicine. 11 Considering that 1) cannabinoids and their receptors are found throughout the body (including the brain organs connective tissues glands and immune cells) and 2) though performing different tasks the goal of the eCB is consistently the maintenance of a stable internal environment despite fluctuations in the external environment aka homeostasis--this is an apt summary. dysfunctions psychological disorders multiple sclerosis and spinal cord injury cancer atherosclerosis myocardial infarction stroke hypertension glaucoma obesity metabolic syndrome and osteoporosis.13 14 Omega-3 Fatty Acids and the eCB System Emerging research on the eCB system indicates that the health benefits of omega-3 fatty acids (O3FA) are mediated in part through metabolic conversion to bioactive epoxides. This is significant since naturally occurring O3FA-derived endocannabinoid epoxides are formed via enzymatic oxidation of O3FA by cytochrome P450s. These dual functional O3FA endocannabinoid epoxides are anti-inflammatory and vasodilatory and reciprocally modulate platelet aggregation. By virtue of their physiological properties they are expected to play important roles in neuroinflammation and in cerebrovascular diseases such as stroke.15 Consequently the powerful health benefits of O3FA would not be possible without the eCB. Researchers found evidence that hemp is genetically more similar to C. indica type marijuana than to C. sativa strains. Consequently it may turn out that marijuana and hemp are not actually from the same plant after all. Emerging research indicates that eCB deficiency syndrome contributes to migraine fibromyalgia irritable bowel syndrome psychological disorders as well as other conditions.12 Conversely enhancing endocannabinoid activity has broad therapeutic potential. This may include the treatment of patients with somatic dysfunction movement disorders such as Parkinson s and Huntington s diseases chronic pain neurodegenerative diseases mood and anxiety disorders as well as inflammatory conditions bowel Endocannabinoids and Phytocannabinoids Both endocannabinoids and phytocannabinoids can stimulate eCB receptors. Endocannabinoids are the compounds our bodies produce naturally to stimulate eCB receptors. The two most well understood of these AEA and 2-AG previously described. They are synthesized on-demand and have a local effect and short half-life before being degraded by enzymes. Phytocannabinoids are plant-derived compounds that stimulate eCB receptors. Though THC is the most psychoactive and well-known of these compounds other cannabinoids such as CBD and cannabinol (CBN) also stimulate eCB receptors and have been shown in research to provide various healing properties. These include benefits for heart health cancer Alzheimer s stress and anxiety diabetes stroke COPD influenza and pneumonia. Heart Health According to the Centers for Disease Control and Prevention heart disease is the No. 1 leading cause of death.16 Specific medical issues affecting heart disease include arrhythmia VITAMIN RETAILER 51 FEBRUARY 2018 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE hypertension and inflammation. Endocannabinoids and the naturally occurring phytocannabinoids from hemp oil have been shown to have benefits for these issues. tive pro-apoptotic effects for a variety of tumor cell lines. These include human breast carcinoma human prostate carcinoma lung human colorectal carcinoma human gastric adenocarcinoma C6 rat glioma rat basophilic leukemia and transformed thyroid cells.28-29 during treatment. Alzheimer s Disease Alzheimer s disease (AD) is a devastating form of nonreversible dementia (loss or major impairment of mental powers) affecting an estimated 5.5 million Americans in 2017. An estimated 5.3 million are age 65 and older and approximately 200 000 individuals are under age 65 and have younger-onset Alzheimer s.35 Cannabinoids such as CBD may also help play a mitigating role in the development and outcomes of AD. Arrhythmia Research in rats demonstrated that hemp-derived CBD effectively reduce arrhythmias17 18 (abnormal heartbeat or palpitations). Hypertension A randomized placebo-controlled double-blind crossover study19 in nine healthy male volunteers demonstrated that supplementation with hempderived CBD reduced resting blood pressure and reduced blood pressure increase associated with a type of stress. Inflammation Inflammation is now understood to play a significant role in the development of heart disease.20 In animal research hemp-derived CBD was shown to effectively reduce inflammatory markers in a variety of situations.21-25 Drug Resistance Problems Hemp-derived CBD might have a very important role in reduction of multi-drug resistance of tumor cells. For example CBD showed high inhibition activities for P-glycoprotein (ABCB1) multi-drug resistance related protein 1 (ABCC1 MRP1) and breast cancer resistance protein.30-32 Diminishing Side Effects Amyloid-Beta Amyloid beta (A) plaques are a main neuropathological hallmark of AD. Research suggests that hempderived CBD may beneficially interfere with several A-triggered neurodegenerative pathways.36 Stem Cell Treatment Mesenchymal stem cells (MSCs) have emerged as a promising tool for the treatment of neurodegenerative disorders such as AD. Research suggests that pre-treatment with hempderived CBD improve their therapeutic potential.37 Social Object Recognition Hemp-derived CBD has been shown to reverse cognitive deficits of AD mice and to exert neuroprotective anti-oxidative and anti-inflammatory properties in vitro and in vivo. This includes preventing a social recognition deficit 38 and reversing some cognitive deficits.39 Cancer Second only to heart disease cancers represent a primary cause of death in the United States.26 The United States Cancer Statistics 1999 2014 Incidence and Mortality Web-based Report (USCS) combines cancer registry data from CDC s National Program of Cancer Registries and the National Cancer Institute s Surveillance Epidemiology and End Results Program to reveal that each year of data includes more than 1.5 million cases of invasive cancer including approximately 15 000 cases among children younger than 20 years and more than 590 000 deaths from cancer.27 Research has also shown that cannabinoids have been successfully used for various purposes in the treatment of cancers. This includes antitumor properties drug resistance problems during cancer treatments diminishing cancer treatment side effects and helping to reduce cigarette consumption in tobacco smokers. Stress and Anxiety Chemotherapy drugs leads to the physiological side effects such as intensive vomiting. Recently experimental evidence from animal experiments showed that cannabinoids help suppress related vomiting and nausea.33 According to the American Psychological Association s annual Stress in America survey 40 more than three-quarters of Americans report experiencing one or more symptoms of stress while 24 percent of Americans report experiencing extreme stress (a rating of 8 9 or 10 on a 10-point scale)--and it doesn t seem to get better. More than onethird report that their stress increased over the past year. As with AD cannabinoids such as CBD may also help play a mitigating role in stress and anxiety. Hemp-derived CBD oil resulted in a maintained decrease in anxiety and a steady improvement in the quality and quantity of the sleep in a child with WWW.VITAMINRETAILER.COM FEBRUARY 2018 Anti-tumor Properties CBD CBG CBC and CBDA (nonpsychoactive phytocannabinoids) have been shown to exert anti-prolifera52 VITAMIN RETAILER Reduce Cigarette Smoking The role of chronic tobacco use in the development of various types of cancers is well established. A randomized double-blind placebo controlled pilot study34 in smokers demonstrated that hemp-derived CBD significantly reduced the number of cigarettes smoked by approximately 40 percent post-traumatic stress disorder.41 In a large retrospective case series42 with 103 adult patients hemp-derived CBD oil was associated with a rapid and sustained drop in anxiety scores. sis oxidative nitrative stress inflammation cell death interrelated signaling pathways high glucose-induced increased reactive oxygen species generation nuclear factor-B activation and cell death.50 mation. This has been shown in two studies where hemp-derived CBD had anti-inflammatory effects in the lungs in an animal model.57-58 Ultra Low-dose THC It should be noted that even though the amount of THC present in hemp is so low as to lack any psychotropic effect that does not necessarily mean that there is not enough present to offer health benefits. Mechoulam reported59 that researchers at Tel Aviv University found that a single ultralow dose of THC (0.002 mg kg several orders of magnitude lower than the conventional doses in mice) protects the brain from different insults including inflammation that cause cognitive deficits. THC protected the mice from the long-lasting cognitive deficits caused by an inflammatory-promoting agent. The authors of the study indicated that despite the lack of psychotropic effect an ultralow dose of THC protected the brain of mice from neuroinflammation-induced cognitive damage. Diabetes As of 2015 30.3 million Americans or 9.4 percent of the population had diabetes.43 When high blood glucose levels remain high and largely uncontrolled for a long period of time the result can be a variety of serious complications. These complications include but are not limited to neuropathy (pain in the hands and feet) high blood pressure cholesterol and triglyceride levels peripheral vascular disease (including pain when walking and foot ulcers) retinopathy (the leading cause of blindness worldwide) and weight gain and or obesity. Recent studies provided compelling evidence that modulation of the endocannabinoid system may hold tremendous therapeutic potential for diabetes and diabetic complications.44 Stroke Each year approximately 795 000 people suffer a stroke and it is the leading cause of serious long-term disability in the United States. More than 140 000 people die each year from stroke in the United States making it the third leading cause of death nationally. in vivo and in vitro studies have demonstrated a protective effect of hemp-derived CBD in reducing infarct size in stroke models and against epithelial barrier damage in numerous disease models.51-53 COPD Chronic Obstructive Pulmonary Disease or COPD refers to a group of diseases that cause airflow blockage and breathing-related problems. It includes emphysema chronic bronchitis and in some cases asthma. Chronic lower respiratory disease primarily COPD was the third leading cause of death in the United States in 2014.54 Almost 15.7 million Americans (6.4 percent) reported that they have been diagnosed with COPD.55 In a double blind randomized placebo-controlled crossover study 56 subjects with and without COPD received a combination of THC and CBD. The results showed that cannabinoids may ameliorate the unpleasantness of breathlessness without a change in conventional breathlessness ratings (VAS). Diabetes Hemp-derived CBD was able to ameliorate diabetes when given at the time of the development of initial symptoms of diabetes in nonobese diabetic mice.45 Diabetic Retinopathy In experimental diabetic retinopathy hemp-derived CBD was able to reduce oxidative stress inflammation retinal cell death and vascular hyperpermeability associated with diabetes.46 Diabetic Neuropathic Pain About 60 to 70 percent of all diabetic patients have some form peripheral neuropathic pain (PNP) characterized by pain and numbness particularly in the hands and feet.47 In a 38-week open-label extension study48 with 234 patients a combination THC CBD oromucosal spray was shown to improve neuropathic pain. Diabetic CVD Most people with diabetes have increased risk for cardiovascular disease which can result in death. In fact more than 65 percent of people with diabetes die from heart disease or stroke.49 In a study with diabetic mice and human cardiomyocyte cells hemp-derived CBD attenuated myocardial dysfunction cardiac fibro- The Regulatory Status of Hemp CBD Now that we ve examined the potential health benefits associated with hemp-derived CBD let s consider Federal and state laws in the U.S. that are in conflict regarding the medical use of cannabis and cannabinoids. This has led to confusion among patients caregivers and health care providers. According to an article recently published in the journal Epilepsy & Behavior cannabis is currently legal for medical purposes in 50 percent of the states and another seventeen states allow products that are high in CBD and low in THC for medical use. But what about CBD as a dietary supplement The same journal article also indicates that unlike THC CBD is not listed separately in the Code of Federal Regulations (CFR) as controlled in Schedule I. So does that make it a candidate as a dietary supplement On its website the FDA (U.S. Food and Drug Administration) addresses this question No. Based on available evidence FDA has concluded that THC and CBD products are excluded from the dietary supplement definition under sections 201(ff)(3)(B)(i) and (ii) of the FD&C Act respectively. Under those provisions if a substance (such as THC VITAMIN RETAILER 53 Influenza and Pneumonia While the impact of influenza varies from season to season it places a substantial burden on the health of people in the United States millions of people become ill hundreds of thousands are hospitalized and thousands or tens of thousands of people die from flu every year. Likewise in the United States approximately three million cases of pneumonia are reported each year and about 60 000 people die as a result of the condition. Combined pneumonia and influenza are the eighth leading cause of death in the U.S. One approach where CBD has relevance to the treatment of pneumonia and influenza is reducing lung inflam- FEBRUARY 2018 WWW.VITAMINRETAILER.COM SUPPLEMENTSCIENCE or CBD) is an active ingredient in a drug product that has been approved under 21 U.S.C. 355 (section 505 of the FD&C Act) or has been authorized for investigation as a new drug for which substantial clinical investigations have been instituted and for which the existence of such investigations has been made public then products containing that substance are outside the definition of a dietary supplement.60 Now while that seems to be the official position regarding CBD as a dietary supplement it is not the end of the story. There is still the issue of industrial hemp--a plant typically grown for its fiber or seeds and generally low in cannabinoid content. The aforementioned journal article indicates that the federal Controlled Substances Act (CSA) does not define hemp but rather exempts the stalk fiber and sterilized seeds of the cannabis plant (and preparation made from them) from the definition of marijuana. However CBD expression is typically limited to flowering buds and not stalk fiber or sterilized seeds. So does that mean that CBD containing hemp oil doesn t meet the definition of industrial hemp Not necessarily. According to Josh Hendrix director of business development with California-based CV Sciences Inc. a company researching hemp oil CBD pharmaceuticals and consumer products Industrial hemp goods including those derived from the fiber and all of the aerial plant parts including stems seeds and tops have been sold for decades online and in retail stores across the country. It is our opinion that the interstate sale of such products with only traces of naturallyoccurring cannabinoids such as THC and CBD is permitted by federal law and judicial precedent--assuming the products never contain more than 0.3 percent of THC on a dry weight basis. Furthermore in the federal Agricultural Act Of 2014 P.L. No. 11379 (the 2014 Farm Bill ) Congress specifically exempted from the CSA cultivation of industrial hemp under agricultural pilot programs authorized by state law. The Farm Bill defines industrial hemp as all parts of the Cannabis sativa L. plant containing less than 0.3 percent THC on a dry weight basis--which could include flowering buds where CBD is found. Hendrix goes on to state that 54 VITAMIN RETAILER despite recent pronouncements by the DEA (Drug Enforcement Administration) concerning the sale of CBD-infused products the DEA does not have the authority to rewrite federal law. That s Congress job. In his opinion non-psychoactive naturally occurring hemp products remain excluded from that agency s jurisdiction. To illustrate his point Hendrix discussed the results of a 2004 case with the U.S. Court of Appeals for the Ninth Circuit Hemp Industries Assn v. Drug Enforcement Administration 357 F.2d 1012 (9th Cir. 2004). The court affirmed that non-psychoactive hemp products do not contain any controlled substance as defined by the CSA. The court s holdings included THC naturally occurring within non-psychoactive hemp products did not fall under the DEA s regulation We conclude that Congress did not regulate non-psychoactive hemp in Schedule I Congress knew what it was doing and its intent to exclude nonpsychoactive hemp from regulation is entirely clear and The DEA cannot regulate naturally-occurring THC not contained within or derived from marijuana--i.e. nonpsychoactive hemp products-- because non-psychoactive hemp is not included in Schedule I. The DEA has no authority to regulate drugs that are not scheduled and it has not followed procedures required to schedule a substance. So at the end of the day do I have a clear-cut answer on the regulatory status of Hemp oil CBD I m sorry to say that I do not. However I do have an opinion. Keeping in mind that I m a scientist and academician not a lawyer my opinion is that non-psychoactive hemp oil products that naturally contain CBD (and contain less than 0.3 percent THC on a dry weight basis) are not in violation of the congressional definitions of hemp are not in violation of the 2014 Farm Bill and are not listed in the Code of Federal Regulations (CFR) as a controlled substance in Schedule I. Furthermore given the definition of a dietary supplement and the history of hemp products in interstate sales (not to mention that marijuana and hemp may not actually from the same plant after all as discussed previously) such products should have status as a dietary supplement. Although the FDA clearly does not agree that non-psychoactive hemp oil-derived CBD products should be dietary supplements it is my hope that industry pundits and other experts will have the opportunity to influence opinion and change the FDA s position on this issue so that millions of Americans will gain easier access to this important nutraceutical. Conclusion The eCB system as well as the endocannabinoids and phytocannabinoids that stimulate eCB receptors play important roles in homeostasis of human health and well-being. Cannabinoids derived from hemp oil such as CBD have been shown in research to provide various healing properties. These include benefits for heart health cancer Alzheimer s stress and anxiety diabetes stroke COPD influenza and pneumonia. However the legal status of hemp oilderived CBD remains murky. While hemp oil-derived CBD does not appear to be in violation of congressional and federal definitions of hemp not is it listed in the Code of Federal Regulations (CFR) as a controlled substance in Schedule I the FDA still contends that it does not meet the definition of a dietary supplement. In this author s opinion the FDA is doing a disservice to the American public by maintaining this position. VR For a full list of references visit Gene Bruno MS MHS the dean of academics for Huntington College of Health Sciences is a nutritionist herbalist writer and educator. For more than 30 years he has educated and trained natural product retailers and health care professionals has researched and formulated natural products for dozens of dietary supplement companies and has written articles on nutrition herbal medicine nutraceuticals and integrative health issues for trade consumer magazines and peerreviewed publications. He can be reached at gbruno WWW.VITAMINRETAILER.COM FEBRUARY 2018 HEALTHYSHOPPER MCT MUSINGS B Y S H A R I B A R B A N E L Healthy Shopper is reprinted with permission from Vitamin Retailer magazine and is provided for educational purposes only by your local retailer. No part of this article is intended as medical advice. Always consult your health care provider for any medical problems. FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 55 Answers 1.) b 2.) a 3.) c 4.) d 5.) b edium-chain triglycerides or MCTs are a form of saturated fatty acids found in certain oils such as coconut and palm kernel as well as dairy products. Also known as MCFAs (medium-chain fatty acids) unlike other fats MCTs go straight from the gut to the liver and are either used as a source of energy or turned into ketones (substances that are produced when the liver breaks down a lot of fat--they can be used by the brain for energy instead of glucose or sugar). MCT oil offers a number of health benefits including weight management and cognitive function increased energy and endurance as well as helping to lower cholesterol and blood sugar levels. As mentioned MCT oil is often researched in its role in weight loss and weight management. In fact a 2003 study published in the journal Obesity found that MCTs may stimulate weight loss and might be helpful in preventing obesity. Further research published in 2014 in the European Journal of Clinical Nutrition discovered that compared to longer-chained fats MCTs led to a greater increase in the hormones that reduce appetite and make a person feel full. In addition to being beneficial for weight loss MCT oil may also have a positive effect on side effects from obesity and type 2 diabetes. A 2013 animal study published in the journal Experimental Biology and Medicine found that MCT oil might help prevent NAFLD (nonalcoholic fatty live disease) which can occur in patients with obesity and type 2 diabetes. In the study scientists at the Arkansas Children s Nutrition Center a U.S. Department of Agriculture Agricultural Research Service Human Nutrition Research Center at the University of Arkansas for Medical Sciences led by Dr. Martin Ronis used a laboratory animal model of NAFLD to demonstrate that isocaloric substitu- M tion of a mixture of MCT-rich saturated fats of dietary polyunsaturated fats Test Your Knowledge of MCT Oil prevented liver fat accumulation. In 1.) MCT stands for ______. addition progresa.) Coconut oil b.) Medium-chain triglyceride sion of injury was c.) Medium-chain fatty acid d.) None of the above blocked as a result of reduced suscepti2.) Ketones are substances that are produced when the liver breaks bility of lipids to raddown a lot of fat--they can be used by the brain for energy instead ical attack and of glucose or sugar. increased basal a.) True b.) False metabolic rate produced by activation 3.) NAFLD can occur in patients with ______. of PPAR signaling. a.) Type 2 diabetes b.) Obesity There is a real c.) Both a & b d.) None of the above shortage of potential 4.) In a 2013 animal study published in the journal Experimental therapies for NAFLD short of weight loss Biology and Medicine MCT-rich saturated fats ______ liver fat and increased exeraccumulation. cise said Ronis. In a.) Exacerbated b.) Had no effect on this study we show c.) Caused d.) Prevented that even if total 5.) Scientists from Royal Holloway University of London identified dietary fat content that ______ has potent anti-epileptic effects. remains high and excess calories cona.) Dcosahexaenoic acid b.) Decanoic acid tinue to be conc.) Eicosapentaenoic acid d.) Alpha-lipoic acid sumed the metabolic effects of MCT to change liver lipid the diet we have identified a specific profiles and increase respiration can fatty acid that outperforms drugs curprevent the development of liver rently used for controlling seizures pathology. Although complete substiand that may have fewer side effects tution of MCT oil for vegetable oils in said Professor Robin Williams from the cooking is not feasible as a result of its Centre for Biomedical Sciences at the low smoking point the studies demonSchool of Biological Sciences at Royal strated that the protective effects of Holloway. Williams added that the MCT were dose-dependent. ketogenic diet should be renamed In addition to being beneficial for the MCT diet. those with NAFLD a ketogenic diet In regard to dosage involving MCT oil could be a key in recommends to start with 1 teaspoon helping patients with drug-resistant of MCT oil per day and work your way epilepsy. In the 2015 study published up adding 1 teaspoon at a time over in the journal Brain scientists from the course of a few weeks. But if you Royal Holloway University of London experience GI (gastrointestinal) distress (U.K.) identified that decanoic acid or diarrhea cut back. found in MCT has potent anti-epileptic effects. The diet comprises high References levels of fat and low levels of drate-containing foods. By examining the fats provided in Retailers Healthy Shopper has been designed to help you educate customers about dietary supplements. Attach your store s business card here and photocopy for your customers. SPORTSNUTRITION Plunge in Taking the Supplement 2018 By Mark Becker A s I have repeatedly mentioned in this column I am a supplement hound. I take numerous supplements ranging from probiotics to antioxidants to bone support formulas to fish oil to amino acids. The list goes on and on. Interestingly I have a unique perspective. For more than three decades I have raced more than 350 endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. Truth be told I have experienced the benefits of a wide range of innovative nutrition products. That said for so many people exercise and nutrition are common New Year s Resolutions. Full of good intentions people flood into the gym to get started on new healthier lifestyles. I give these people all the credit in the world. Developing a healthy lifestyle positively influences almost every aspect of life. It is something important to work toward. 56 VITAMIN RETAILER Some are successful and form new habits. However many lose sight of their good intentions and fall back into old unhealthy patterns. If a healthier 2018 is what your customer wants help keep that desire strong throughout the year. New habits are not born overnight though--they have to keep working at them. For anyone beginning a training program it s important to take the right supplements. Supplements will never replace proper nutrition but they can help one hit his and her fitness goals faster Supplements complement the diet and help cover nutrient gaps ensuring that the body has what it needs for peak performance. No matter what one s training goals are the right supplements can help improve their health performance and physique. Assuming your customer already takes a multivitamin my four favorite supplements for people beginning an exercise routine are the following Creatine Extensively studied for both its safety and efficacy creatine s benefits are supported by a significant body of research. Creatine helps to regenerate a molecule called adenosine triphosphate (ATP) the body s main source of energy. When creatine stores in the muscles are depleted the production of ATP comes to a screeching halt and energy is dramatically decreased. Supplementing with creatine increases the available fuel to power ATP. Additional creatine benefits include Increase in muscle size Creatine supplementation causes an increase in the water content of muscles. This is not due to an increase in the size of the muscle fibers. However creatine can increase real fat free mass over time as its strength and power-boosting properties allow higher quality training and thus better gains.1 Improved athletic performance A large body of research shows that oral creatine supplementation can make an athlete faster and stronger when performing high intensity activity.2-5 Fish Oil The mainstream media has been reporting on the benefits of fish oil for years. Studies have shown that the WWW.VITAMINRETAILER.COM FEBRUARY 2018 omega-3s found in fish oil promotes cardiovascular health cognitive health joint health optimal blood sugar levels etc. Omega-3s can be found in flaxseed walnuts and a few other foods. However the most beneficial form of omega-3s containing two fatty acids EPA and DHA can be found only in fish. EPA and DHA have a multitude of metabolic health benefits including increased fat burning and improved glucose metabolism.6 In addition EPA and DHA decrease the expression of genes involved in fat storage 7 down-regulate genes involved in inflammation8 and lower levels of C-reactive protein a marker of inflammation.8 Be aware to suggest fish oil products from companies that follow strict procedures to eliminate environmental contaminants to assure the highest purity of its fish oil supplements. Glycine Propionyl L-Carnitine (GPLC) Backed by years of scientific research GPLC (glycine propionyl-L-carnitine) has been shown to assist the body in a number of ways including Cardiovascular Health Studies show that GPLC is proven to increase nitric oxide retention which is important to the regulation of blood circulation while improving the vasodilatory ability (increased blood flow capability) of blood vessels. Energy GPLC is proven to increase nitric oxide levels in the human blood stream resulting in the optimization of endurance stamina and recovery. GPLC assists the delivery of oxygen and nutrients through vasodilation encourages blood flow and helps the production of ATP energy while diminishing harmful free radical buildup in the body. Recovery Through its antioxidant properties GPLC aids in muscle recovery by not only speeding up post workout recovery but also recovery time during training. This helps increase both endurance and stamina. Whey Protein Whey protein is an excellent protein choice for anyone who wants to incorporate a training routine. Whey protein isolate the purest form available is unsurpassed as a source of the essential amino acids required in the daily diet. Essential amino acids are the building blocks for healthy muscles skin nails and other body tissue. Athletes need more protein in their diet often as much as twice the recommended daily allowance for optimal performance. Whey protein makes a difference for the following reasons Whey protein is a naturally complete protein meaning that it contains all of the essential amino acids required in the daily diet. It has the ideal combination of amino acids to help improve body composition and enhance athletic performance. Whey protein is a rich source of branched chain amino acids (BCAAs) containing the highest known levels of any natural food source. BCAAs are important for athletes since unlike the other essential amino acids they are metabolized directly into muscle tissue and are the first ones used during periods of exercise and resistance training. Whey protein provides the body with BCAAs to replenish depleted levels and start repairing and rebuilding lean muscle tissue. tathione levels. For beginners the most important thing to remember about supplements is that they are made to supplement a proper diet and exercise regimen. Remind customers to make sure to combine sports nutrition supplements with a healthy diet and proper training in order to achieve maximum effectiveness. Use supplements to take your game to the next level VR References 1 Volek J. Duncan N. Mazetti S. Staron R. Putukian M. Gomez A. Pearce D. Fink W. Kraemer W. Performance and muscle fiber adaptations to creatine supplementation and heavy resistance training. PT Clinical. 2013. 2 Prevost M. Nelson A. Morris G. Creatine Supplementation Enhances Intermittent Work Performance. Exercise and Sport. Quarterly. V. 68 1997. 3 Skare O. Skadberg O. Wisnes A. Creatine Supplementation improves sprint performance in male sprinters. Scandinavian Journal of Medicine and Science in Sports. V. 11 Apr 2001. 4 Kreider B. Ferreira M. Micahel W. Grindstaff P. Plisk S. Reinardy J. Cantler E. Alamada A. Effects of creatine supplementation on body composition strength and sprint performance. V. 30. Sep 2007. 5 Juhn M. Tarnopolsky D. Maek M. Oral Creatine Supplementation and Athletic Performance A Critical Review. Clinical Journal of Sports Medicine. Oct 1998. 6 Ferre P. The biology of peroxisome proliferator-activated receptors relationship with lipid metabolism and insulin sensitivity. Diabetes. 2004 Feb 53 Suppl 1S43-S50. 7 Delarue J LeFoll C Corporeau C Lucas D. N-3 long chain polyunsaturated fatty acids a nutritional tool to prevent insulin resistance associated to type 2 diabetes and obesity Reprod Nutr Dev. 2004 May 44(3) 289-99. 8 Li H Ruan XZ Powis SH et al. EPA and DHA reduce LPS-induced inflammation responses in HK-2 cells evidence for a PPAR-gamma-dependent mechanism. Kidney Int. 2005 Mar 67(3) 867-74. Mark Becker is an account manager for Vivion a raw materials distributor based in Vernon CA. He has worked as a natural products sales and marketing executive for 20 years. Becker has written more than 300 articles and has hosted or been a guest on more than 500 radio shows. He obtained a bachelor s in journalism from Long Beach State University and did his master s work in communications at Cal State Fullerton. For more than 30 years he has participated in numerous endurance events including more than 150 triathlons of Olympic distance or longer 103 marathons and numerous other events including ultramarathons and rough water swims from Alcatraz to the mainland. He has relied on a comprehensive dietary supplement regimen to support his athletic professional and personal endeavors. Follow Mark Becker on Facebook at http marklbecker posts 387591877933686 ener gyatlast. Follow Mark on Twitter at http becker_mark. For more information access or EPA and DHA decrease the expression of genes involved in fat storage down-regulate genes involved in inflammation and lower levels of C-reactive protein a marker of inflammation. Whey protein is an excellent source of the essential amino acid leucine. Leucine is important for athletes as it plays a key role in promoting muscle protein synthesis and muscle growth. Research has shown that individuals who exercise benefit from diets high in leucine and have more lean muscle tissue and less body fat compared to individuals whose diet contains lower levels of leucine. Whey protein is a soluble easy to digest protein and is efficiently absorbed into the body. It is often referred to as a fast protein for its ability to quickly provide nourishment to muscles. Whey protein helps athletes maintain a healthy immune system by increasing the levels of glutathione in the body. Glutathione is an antioxidant required for a healthy immune system. Exercise and resistance training may reduce glu- FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 57 NATURALMEDICINE with Dr. Michael Murray The Uniqueness of Maca B Y M ICHAEL T. M URRAY ND ne of the amazing phenomena in nature is the adaptation of a plant or animal to its environment. As it relates to medicinal effects of a plant the composition of active compounds can be greatly influenced by geography altitude climate and other factors. These stressors will often lead to the formation of protective factors within the plant to help it survive. Often these compounds also exert significant effects on human physiology. A great example of this environmental influence leading to different expression of chemical composition within the plant is maca (Lepidium meyenii). This fascinating member of the cabbage family is a close relative of the turnip but lumping it in with common cruciferous vegetables is almost a disservice to its health benefits even with other members of the cabbage family having their own list of health improving actions. The point being is that maca is special and is worthy of the reverence associated with it. O Maca is native to the northern Puna region of Peru and Bolivia where the elevation is typically 11 000 to 14 000 feet--just above the tree line but below the permanent snow cap. Maca is the highest elevation food crop in the world however the Puna area is a very difficult environment for crops beyond its elevation. At any time of the year temperatures can range from below freezing to 60 degrees Fahrenheit. Even when the area experiences drought in terms of precipitation humidity remains fairly high. As a result frosts are frequent including during the growing season. Here is the bottom-line point--all of these environmental stressors result in the unique chemical composition of Peruvian maca. A Brief Maca Overview Maca is a fairly small plant. It grows to about 6 inches tall and across. The turnip-shaped root ranges roughly 1 to 3 inches in diameter at harvest. It is this root that has been treasured for thou- sands of years for its ability to increase energy stamina and fertility. For the people of the Puna it was also a valuable food. Maca is pungent--a polite word to describe the strong bitter taste. But it also has a sweetness to it as well. It is an interesting and unusual flavor and there is a variance with the taste due to changes in growing conditions. There are also different forms of maca that also vary in their chemical composition and applications. The roots grow in three basic color groups Yellow maca makes up about 60 percent of all maca roots harvested in Peru. It is the most commonly used and the most researched of all maca products. It works to boost energy enhance concentration and balance hormones. Red maca comprises about 25 percent of the annual harvest and is the sweetest tasting of all maca powders. Studies have shown it to have the highest phytochemical levels of all maca colors. It is regarded as the most effective 58 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 type for women due to its hormone balancing effects as well as action on bone health. Black maca is the rarest of all maca colors making up around 15 percent of the annual harvest. Studies have shown black maca to be the most effective for men especially for muscle building endurance mental focus and libido. Dried powdered maca is nutrient dense especially in minerals like calcium magnesium zinc and potassium. It also contains approximately 13 to 16 percent protein and is rich in essential amino acids. It is also rich in fiber (8.5 percent) carbohydrates (59 percent) and free fatty acids (2.2 percent). Despite its excellent nutritional profile even more exciting are the phytochemicals of maca. There are many unique compounds but first it is important to point out that members of the cruciferous vegetable family are all known to contain compounds known as glucosinolates. These compounds are the valuable anti-cancer agents in kale cabbage broccoli etc. that also influence hormonal metabolism in positive ways. Are the glucosinsolates of maca unique Absolutely and while they share some common features of other glucosinsolates they undoubtedly contribute to the unique effects of maca. Benzyl glucosinolates and glucotropaeolin are especially important to the action of maca. Maca also contains some unique alkaloids collectively referred to as macamides and include macaridine and macaene. Alkaloids are generally fast acting compounds. These alkaloids of maca exert their action on central control mechanism in the hypothalamus pituitary adrenals and other endocrine organs. Much of the adaptogenic effect of maca is likely due to these valuable compounds. Anthocyanidins and other flavonoids best known from berries are responsible for the pigmentation of black and red maca. These pigments also contribute to some of the health benefits especially antioxidant activity. Maca also contains alkamides. These compounds are best known as the tongue tingling components of echinacea. Lastly maca contains a number of sterols including brassicasterol betasitosterol campesterol and stigmasterol. When I look at the chemical composition of maca I can definitely understand why it is such a unique tasting food but I also can see how subtle variations in the ratios of these active components in the different maca color types as well as the gelatinized extract could yield different effects. Commercial Maca Preparations Peruvian maca powder is prepared from roots that are harvested sun dried cleaned and ground into a fine powder. During this process the roots are never heated above 45 degrees Celsius (115 degrees F) thereby preserving the maximum amount of nutrients enzymes and beneficial glucosinolates. Studies have shown black maca to be the most effective for men especially for muscle building endurance mental focus and libido. In preparing gelatinized maca powder the sun-dried roots are first boiled and then pressurized in order to remove all starch content. It takes 4 kg of maca powder to produce 1 kg of gelatinized maca extract (a 4 1 ratio). Heating the maca destroys the enzymes and alters some of the glucosinolates but it does concentrate many of the active compounds as well as make them easier to digest. For example heating increases formation of sulforaphane a derivative of maca glucosinolates and best known as a component in broccoli sprouts. on a survey assessed maca consumption sociodemographic aspects health status and fractures in men and women aged 35 75 years old in this population. What the results indicated was that maca consumption was associated with significantly higher scores in health status. It was also associated with lower rate of fractures and lower scores of signs and symptoms of chronic mountain sickness. In addition maca consumption was associated with lower body mass index and blood pressure. Another study showed similar results on health scores but showed maca consumption was associated with lower levels of interleukin-6 (IL-6) an important marker for inflammation and oxidative damage. High serum IL-6 levels have been associated with aging obesity increased incidence of cardiovascular disease cognitive impairment and a shorter life expectancy. Higher IL-6 levels are also associated with living at higher altitudes. Hence it appears that nature provided an answer to those living in the high altitudes of the Andes. Maca and Sexual Function One of maca s most renowned benefits is the enhancement of sexual desire and function for both men and women. Clinical trials confirm these properties including maca s benefits in erectile function. In men maca does not appear to directly affect the level of testosterone but rather acts on the entire endocrine system to reduce the harmful effects of stress while improving mood energy and endurance. Women also respond well to maca. For example in one small randomized double-blind placebo-controlled crossover trial in post-menopausal women maca was shown to reduce anxiety and depression and lower measures of sexual dysfunction. The reality is that sexual dysfunction is highly prevalent in modern society worldwide affecting 20 30 percent of men and 40 45 percent of women. Most sexual dysfunction relates to reduced sexual desire in both females and males and erectile dysfunction (ED) in men. Since maca impacts and improves both major causes of sexual dysfunction it is little wonder that this application has probably become the reason why most men and women are looking to add maca into their diet. Health Benefits of Maca Maca is a food. And as such there is evidence to support its health promoting effects. Since it is consumed by Peruvians native to the central Andes in the naturally dried form and in amounts 20 g per day there is a historical study population to look to for safety and effects of maca. One study in particular is worth mentioning. The study based Maca as an Adaptogen Maca bears all of the criteria to meet being classified as an adaptogen. (Continued on page 86) VITAMIN RETAILER 59 FEBRUARY 2018 WWW.VITAMINRETAILER.COM PRODUCTSPOTLIGHT Exploring Essential Oils ssential oils are continuing to grow in popularity and according to with more than 90 of them to choose from they offer a variety of benefits including relaxing the body and mind helping E BY NICHOLAS SARACENO with digestion fighting depression and preventing hair loss among others. Essential oils can be used a single oil at a time or in complex blends in one of three methods--aromatically topically or internally. Below are several essential oil products--ranging from inhalers to rollons--to address a variety of consumer needs. AromaStick Natural Inhalers AromaStick natural inhalers (Aromastick AG Switzerland) are aromatherapy on the go. The nasal inhalers are filled with 100 percent organic essential oils and absolutely nothing else--no carrier oils no preservatives and no fragrances--with a range of six different blends developed with your wellbeing in mind. The products last for six months after opening and with its small size and easy to use application (just hold under your nose and sniff) they can be taken along and used wherever you are and whenever you want. Olfactory responses to scents are highly dependent on the number of scent molecules that reach the nose and the unique design. Therefore patent-pending design ensures that each sniff of the AromaStick delivers the maximum amount of scent molecules in order to heighten the effect. The AromaSticks are manufactured in Switzerland on customdesigned machinery and each product is supported by independent clinical research that has been published in peer-reviewed academic journals--making it unlike any other aromatherapy product on the market according to the company. Each inhaler retails for 9.95. For more information call 447551483647 or visit Healing Solutions Essential Oils Arizona-based Healing Solutions was founded with one goal in mind--offer the highest quality 100 percent pure and natural essential oils at an affordable price. Through the company s best in class quality systems it guarantees that all of its oils are 100 percent pure and natural. Using industry standards Healing Solutions in-house PhD chemist quality tests every batch of oil to certify they are pure natural and completely unadulterated. Any oil not meeting this standard is discarded ensuring that only the highest quality oils carry the Healing Solutions brand name. To ensure full transparency on the company s website it gives consumers ability to personally view test results for every batch of oil that it bottles--including the date the oil was bottled and tested certification that it tested both pure and natural and even the specific GC-MS (gas chromatography and mass spectrometry) test results in case they want to explore further. The company has over 160 oils and blends available for purchase and offers a full complement of multi-pack sets (great for gifts) carrier oils and diffusers with options for the home office and even car (MSRP 4.99- 139.99). The oils which include non-organic and organic options range in size (10 mL 16 oz.). For more information call (800) 938-5918 or visit Chamomile Essential Oil Illinois-based NOW s Chamomile Essential Oil is 100 percent pure chamomile oil (Roman). It has an intense sweet delightful aroma and can be described as relaxing calming and revitalizing according to the company. A 1-oz. bottle retails for 64.99. For more information call (888) 669-3663 or visit rareESSENCE Aromatherapy Minnesota-based rareESSENCE Aromatherapy offers a complete line of single note essential oils and blends alongside aromatherapy inhalers roll-ons and accessories. Inhalers retail for 7 roll-ons for 12 and essential oils range from 5 to 28. For more information call (952) 923-1015 or visit 60 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 2018 Company Profiles information about the companies serving our industry. Each company in this section has provided data about their products special services contact information key executives company history and quality assurance methods. Whether you re looking for new product sources specific information about companies you already do business with or just general knowledge VR s Company Profiles section serves as a vital reference tool. It represents a strong cross-section of the manufacturers and ingredient suppliers doing business in the dietary supplement market. FEBRUARY 2018 WWW.VITAMINRETAILER.COM T his special section of Vitamin Retailer (VR) presents detailed Following is an index of companies participating in this year s Company Profiles section Autism Hope Alliance ..................................................62 Bluebonnet Nutrition ..................................................63 CAW Industries Inc. ....................................................64 CV Sciences Inc. ..........................................................65 Daily Manufacturing Inc. ............................................83 Daiwa Health Development ........................................66 Essential Formulas Incorporated ................................67 EuroPharma Inc. ..........................................................68 Genacol International Corporation Inc. ......................69 Health Plus Inc. ..........................................................70 Horphag Research USA ..............................................71 LivOn Laboratories ......................................................72 Mushroom Wisdom ......................................................73 Natural Factors ............................................................74 Nordic Naturals ............................................................75 North American Herb and Spice ................................76 NOW ............................................................................77 Pacific Resources International ....................................78 Scandinavia Formulas ..................................................79 Superior Source (Continental Vitamin Company) ........80 Wakunaga of America Co. Ltd. ..................................81 Xlear Inc. ......................................................................82 VITAMIN RETAILER 61 Autism Hope Alliance 2018 Company Profiles he Autism Hope Alliance (AHA) is the first non-profit foundation for autism to emerge from the natural foods industry. Since 2008 the AHA has embodied hope for families facing the diagnosis of autism through education financial support and volunteerism. The AHA works with more than 100 000 families facing this challenge. Currently the AHA has more than 95 brands it represents ranging from nontoxic cleaners gluten- and dairy-free foods nutritional supplements and more. The AHA focuses on helping these families understand the importance of how the natural products industry can help. The AHA introduces these brands to the families we work with through social media conferences lectures newsletters and more. To date more than 700k in retail donations has been shared with families nationwide. 660 Charlotte St. Unit 5 Punta Gorda FL 33950 Phone (800) 891-9077 Email info Website Who is the Autism Hope Alliance T Since 2008 the AHA has embodied hope for families facing the diagnosis of autism through education financial support and volunteerism. The AHA created the Pamper Me Pantry subscription box which allows company product donations to be highlighted in these boxes that families can purchase for a nominal fee. Those dollars raised go back into the AHA s scholarship program to help even more families. Partner. There is no cost to your store and it is a great way to bring awareness and provide support locally and nationwide. If you are a company that wants to make a difference Contact the AHA on how you can partner with the AHA and stand together with more than 90 brands helping families. If you are an individual and you want to help Review the website and contact the AHA. The AHA needs all the support it can get as the numbers continue to rise. What the AHA is Most Proud of The AHA has provided education by industry experts to thousands of families in more than 175 countries by means of its annual online Autism Hope Summit. Through collaboration with the top experts in autism AHA wrote and produced the Autism What the Experts Know resource booklet. The AHA is honored that through grant funding--it is able to distribute more than 40 000 booklets to families for free across the country. Note It is available online as well as a free download. AHA has donated to help support other non-profits more than 400k which has helped more than 2 700 families nationwide. The AHA partners with retails stores across the country that assist it in obtaining donations that will in turn support families with a program AHA created called Donation of Hope Gift of Hope Program (created by AHA) which provides a year scholarship to qualified families in financial need fundamental nutritional supplements at absolutely no cost. 62 VITAMIN RETAILER Did You Know Current statistics of those being diagnosed with autism is one in 68 children 1 one in 42 boys. The rates of autism have reached epidemic levels and are now higher than AIDS pediatric cancer and diabetes combined. It is the fastest growing developmental disorder we have seen in our lifetime. So many families don t know where to turn for help. The AHA wants to be a place where families can come learn from and trust. If you don t know someone with autism yet you will. Heart The AHA believes that if a child can feel good then a child can do good. The AHA never gives up and knows a child at any age is capable of limitless growth. The AHA is asking you not to give up--let s do all we can to help these children reach their greatest potential. Progress for one child provides hope for all children. What Can You Do to Help If you are a retail store that wants to help your community Contact the AHA on how to be a Donation for Hope Reference 1 ncbddd autism data.html. WWW.VITAMINRETAILER.COM FEBRUARY 2018 Bluebonnet Nutrition 2018 Company Profiles 12915 Dairy Ashford Sugar Land Texas 77478 Phone (800) 580-8866 (281) 240-3332 Website Bluebonnet Nutrition The Power Inside S ince 1991 Bluebonnet has found inner power in the best that nature and science have to offer--uniting them in a way that is wholesome honest innovative and sustainable. This inner power ensures that Bluebonnet provides the most certified natural nutritional supplements on the market guaranteeing unrivaled purity potency and transparency. That s why they have been awarded the best supplement brand by the readers of Whole Foods magazine two years in a row and why so many Bluebonnet products have been granted prestigious awards (please visit the website for the award list). of origin verifying that it complies with federal organic production and handling regulations established by the USDA National Organic Program (NOP). For example no synthetic chemicals (i.e. fertilizers pesticides herbicides antibiotics or hormones) irradiation or genetically modified seeds can be used. Bluebonnet will continue to strive for excellence and transparency at every level by supporting the clean and wholesome principles upon which this industry was founded as well as supporting natural food retailers with an award-winning line they can trust to be their go-to supplement brand. SingleDaily Super Earth Rainforest Animalz Probiotic A Revitalizing Boost Simply Energy Powder Innovative line of AgeDefying Beauty Nutrients Beautiful Ally Hair Skin & Nails Vegetable Capsules Biotin 10 000 mcg vegetable capsules Collagen Type I III 1 000 mg caplets Collagen Type I III 6 600 mg Powder Hyaluronic Acid 100 mg soft gels Key Brand Attributes As a leader in the manufacturing of premium dietary supplements with a state-ofthe-art kosher-certified GMP (good manufacturing practice)-compliant facility allowing the company to control its quality from start to finish Bluebonnet has spared no expense in its quest to be the most trusted awardwinning supplement brand on the market. Bluebonnet s unparalleled quality is demonstrated through rigorous quality control measures like their internal non-GMO (genetically modified organism) verification program and its third-party certifications such as the coveted GMP Registration from NSF the world s leading public health and safety organization. This prestigious certification--developed in accordance with the FDA (U.S. Food and Drug Administration)-- verifies that Bluebonnet has the proper manufacturing procedures testing methods equipment facilities and controls in place for exceeding even the most rigorous quality standards for producing natural nutritional supplements. Bluebonnet has also developed more farm-to-table whole food and whole foodbased products--with sustainable USDA (U.S. Department of Agriculture) Organic non-GMO ingredients--than ever. Many are allergen-free and KOF-K kosher certified. The company s facility has been certified to produce and handle USDA Organic products. To grant this certification the Texas Department of Agriculture traces the ingredients in every Bluebonnet supplement labeled USDA Organic back to its farm Demonstrating quality through coveted seals to ensure not just the quality of every ingredient but how those ingredients are sourced is the Bluebonnet difference. For example the company s whey protein isolate and micellar casein are from dairy farms that have been audited through an animal welfare program putting the safety and wellbeing of the cows first. This guarantees no animal cruelty and access to pure pastures with most of the cow s diet coming from grass while also devoid of antibiotics and growth hormone (rBGH). So in addition to the USDA Organic and KOF-K kosher-certified seals look for the following symbols of quality and purity on Bluebonnet labels Made with non-GMO ingredients NSF Certified for Sport Vegan Third-party tested fish oils Sustainably harvested plants and fish Milk free 99 percent lactose free Soy- or gluten free No sugar added Key Products Brands Bluebonnet offers a complete line of whole food and whole food-based supplements as well as vitamins minerals antioxidants multiples amino acids proteins omega fatty acids probiotics standardized herbal extracts and a unique array of condition-specific formulas. All made without unnecessary colors flavors fillers binders or excipients in a host of delivery forms. Brand Highlights NSF Certified for Sport Extreme Edge performance line Core Daily Regimen Pre Work out Carbo Load Post Workout Auxiliary Support BCAA Glutamine Nitro Whey Protein Isolate Sustainable whole food and whole foodbased supplements Choice Multiples Natural Omega-3 marine- and plant-based omega fatty acids Standardize Herbal Extracts EarthSweet Chewables Super Earth Super Earth Rainforest Animalz Super Fruit Extracts Targeted Choice Condition-Specific Formulas Wellness Support Sleep Support Stress Relief Blood Pressure Support Blood Sugar Support Liver Detox Joint Support Pain & Inflammation Support Urinary Tract Support DNA-verified multi-strain high-potency probiotics Advanced Choice SingleDaily & Ladies Key Executives R.L. Barrows Chief Executive Officer Gary Barrows President Steve Barrows Vice President Production Distribution Bob Barrows Vice President Sales Marketing Joyce Barrows Chief Financial Officer Chris Barrows IT Director Distribution Coordinator Pat Hessler Director of Sales VITAMIN RETAILER 63 FEBRUARY 2018 WWW.VITAMINRETAILER.COM CAW Industries Inc. 2018 Company Profiles P.O. Box 4040 Rapid City SD 57709 Phone (605) 343-8100 (888) 379-4552 Fax (605) 343-0109 E-Mail john Website Year Founded 1973 The Willard Water Difference T he history of Willard Water began 40 years ago when John Willard PhD professor emeritus of chemistry had an inspiration that led to a miraculous discovery. While working on research about a highlyconcentrated trace mineral water in his lab through the grace of God as he himself later recounted he decided to mix the water with another element he was working with. Through this stroke of genius or divine intervention Willard discovered a formula that changed water s molecular structure Knowing that he had to share this product with the world Willard called it Catalyst Altered Water because the newly-created product caused the formation of a patented catalyst that alters the structure of water making water behave in a manner that had not been reported in the literature as stated by Willard. As opposed to regular water Willard Water which the product was later renamed boosts the body s ability to perform a variety of functions including digestion nutrient assimilation and toxin removal. Willard Water helps the body break down food nutrients minerals and toxin particles more efficiently into even smaller pieces so the body can better process them easier. Even though this product sounds too good to be true this miraculous discovery has been backed by multiple studies conducted by reputable scientists and institutions all over the world including Purdue University the University of Washington the University of British Columbia the South Dakota School of Mines and Technology and many others. These studies have shown that Willard Water helps with digestion stimulates the absorption and effectiveness of antioxidants and increases the body s ability to absorb vitamins especially water-soluble vitamins such as those in the B Complex group. Forty years of research clearly illustrates that adding Willard Water to one s daily diet helps the body to maximize the 64 VITAMIN RETAILER 8 oz. of non-carbonated beverage. Users are advised to drink three to five 8-oz. glasses of diluted Willard Water per day for maximum effectiveness. Both Willard Water products are available in 8- 16- and 32-oz. sizes. Willard Water s parent company CAW Industries supports sales through a nationwide radio and print advertising campaign that reaches millions of potential customers each week. They also offer live demonstrations of Willard Water products and follow up with retailers (brochures studies etc.) to help to educate consumers about their products. effectiveness of vitamins antioxidants and mineral supplements. Willard Water is great for customers who want to maximize the effectiveness of their supplements or are in need of enhancing their overall bioavailability. Willard Water also has a pH value of 12.3 and when diluted as directed permanently increases water pH by up to two points. Willard Water is sold in a concentrate form and customers can choose either the Willard Water CLEAR or the Willard Water DARK. The CLEAR Concentrate contains about double the patented catalyst than the DARK. The CLEAR concentrate must be diluted according to instructions to ensure maximum effectiveness. Users add one-fourth of a teaspoon of liquid Willard Water to 8 oz. of distilled filtered spring or tap water. It can also be added to smoothies tea juice or other non-carbonated liquids. The DARK concentrate contains about half the patented catalyst as the CLEAR. However the DARK also contains fossilized organics which include amino acids activated carbon and about two dozen readily available trace minerals. Just like the CLEAR concentrate the DARK must be diluted according to instructions. Three-fourths of a teaspoon is added to Mission Statement The mission of CAW Industries Inc. stems from Dr. Willard s personal beliefs in one s responsibility to the greater good of all mankind. The company is committed to making a positive difference in the health and welfare of people all over the world. CAW Industries continually strives to find new ways to improve people s lives and it hopes to achieve these goals through research education and a commitment to conducting business with the highest standards of integrity professionalism and customer service. Key Executives John Willard III CEO Bret Tausan Vice President of Production Main Products Willard Water CLEAR Willard Water DARK WWW.VITAMINRETAILER.COM FEBRUARY 2018 CV Sciences Inc. 2018 Company Profiles Mission At CV Sciences Inc. the company believes that the future of hemp is unlimited. Through innovative and responsible application of science CV Sciences will enhance the prosperity and well-being of its employees communities and customers. The company is committed to pioneering the CBD evolution as the world s leading producer of quality hempderived CBD products. 10070 Barnes Canyon Rd. San Diego CA 92121 Phone (855) PLUS-CBD (758-7223) Email info Website https The Unlimited Future of Hemp of excellence. CV Sciences attention to quality safety and efficacy has made the company a top-selling brand in the natural product industry according to SPINS scan data. As of December 2017 SPINS ranked PlusCBD Oil No. 3 in all food supplements behind supplement powerhouses Nordic Naturals and Barleans. Top-ranking Quality of its Industry-dominating Brand PlusCBD Oil PlusCBD Oil is sold in more than 1 500 stores across the nation and is the No. 1 brand of hemp-derived CBD oil for consumers in the natural products industry with a track record The PlusCBD Oil Promise In order to make the highest quality CBD products CV Sciences believes it is imperative to be a part of every step of the supply chain process. That s why from harvesting the company s hemp seeds to laboratory testing for quality to distributing CV Sciences exceptional finished products the company is committed to going the extra mile. All PlusCBD Oil products are backed by CV Sciences promise to provide Full traceability--From Seed to Shelf Chemical-free CO2 extraction process State-of-the-art in-house laboratory testing Quality assurance via independent third party analysis Non-GMO (genetically modified organism) and gluten-free products Currently distributed nationally in independent health food stores all PlusCBD Oil products are backed by a formal safety review growing body of case reports and physician s recommendations. Research Efforts Dedicated to Pioneering the Future of Hemp At CV Sciences Inc. the company is dedicated to never exceeding the scientific data. Not only has CV Sciences invested in various hemp research projects at reputable academic universities over the last four years the company continues to invest in the future of young agricultural leaders through its sponsorship of the Kentucky FFA Foundation. PlusCBD Oil products are also currently being used in human clinical trials with two published case studies in the medical literature today. The company has also undergone toxicology work in order to make its products GRAS (generally recognized as safe) selfdetermined making it the only hempderived CBD product with formal safety assessment on its finished branded product. The publication of these reports are still underway. VITAMIN RETAILER 65 FEBRUARY 2018 WWW.VITAMINRETAILER.COM Daiwa Health Development 2018 Company Profiles aiwa Health Development Inc. (DHD) is the U.S. subsidiary of Daiwa Pharmaceutical Co. Ltd. The parent company based in Tokyo Japan has become a leading research and manufacturing company. Striving to create new value in the field of bioscience Daiwa focuses on the manufacturing and distribution of nutraceuticals functional foods and cosmetics. Founded in 1990 Daiwa Pharmaceutical provides products and distribution to 27 countries. While respecting the laws of nature Daiwa applies the latest scientific methods to prove the value and safety of natural materials and attaches great importance to traditional health care wisdom and practices. This open-minded approach has positioned Daiwa to develop further avenues of health-related products in a wide range of market segments. Daiwa draws on its core commitments to research product innovation and total quality management. In addition DHD is guided by its corporate mission to improve the health and well-being of mankind. Daiwa believes that the true happiness we seek comes when each one of us can enjoy a healthy active life. Such happiness is achieved through the good health of our fellow human beings as part of the natural environment in which we live as well as nature itself. A core nutraceutical from Daiwa is Rice Bran Arabinoxylan Compound (RBAC) formerly known as Biobran MGN-3. RBAC is a unique immune modulator derived from rice bran. Biobran MGN-3 has become the gold standard immune product worldwide for people with seriously compromised immune systems as well as those who are healthy but interested in maintaining immune health. RBAC is sold to U.S. retailers under the brand name of PeakImmune4. It is a dietary supplement for strengthening the immune response. Daiwa specializes in identifying and developing science-based innovative 1411 W. 190th St. Ste. 375 Gardena CA 90248 Phone (866) 405-4810 Fax (877) 434-3644 Email info Website Improving the Health and Well-being of Mankind D unique natural ingredients and compounds specifically formulated to promote optimal health and healing. Daiwa exclusively provides the following natural products PeakImmune4 PeakImmune4 is a dietary supplement derived from rice ban modified with an enzyme from Shiitake mushroom extract. The active ingredient is RBAC. The active ingredient in PeakImmune4 is shown in extensive scientific research to strengthen the immune system by increasing the activity and the count of the white blood cells the most important element of the immune response. Scientific studies confirm that RBAC will elevate the activity of the natural killer (NK) cells and will increase the count of the B T and helper cells as well as the macrophage and cytokines. PeakImmune4 is also shown to be an immune modulator and will not over-stimulate the immune system. PeakImmune4 s active ingredient is further proven to be safe non-toxic and will not interact with prescription medications. Visit or contact Daiwa Health Development info for scientific research studies and other literature. needs to function properly omega-3 essential fatty acids (EPA and DHA) phospholipids (an important component of the cell membranes) and antioxidants including astaxanthin (a potent carotenoid that gives krill its red-orange color). Daiwa Super Krill Oil Daiwa Super Krill Oil is now the next generation of krill oil because it is powered by Superba Boost developed using Flexitech--an innovative technology that removes unwanted salts and other polar constituents while boosting omega-3s (EPA DHA) phospholipids astaxanthin and choline. Research studies confirm Daiwa Superba Boost Krill Oil raises the omega-3 index faster than other omega-3 sources. Krill oil provides the body s best source of omega-3 essential fatty acids. It is rich in phospholipid EPA and DHA providing greater bioavailability superior to fish and flax oils. Krill oil also delivers the fatty acids omega-6 and omega-9 as well as vitamins A and E. Daiwa Krill are harvested responsibly. Daiwa Krill Oil and Daiwa Super Krill Oil Benefits Superior source of DHA and EPA Omega-3s Greater bio-availability than fish oil Promotes heart joint and brain health Source of astaxanthin a powerful antioxidant Relives discomfort from PMS Eases the transition into menopause No fishy aftertaste These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Daiwa Krill Oil Daiwa Krill Oil is a super antioxidant composed of pure oil derived from Antarctic krill. Krill are plentiful tiny bright pink shrimp-like crustaceans. Krill oil is the only marine oil that includes a combination of three key substances the human body 66 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Essential Formulas Incorporated 2018 Company Profiles 1861 Valley View Ln. Ste. 180 Farmers Branch TX 75234 Phone (972) 255-3918 Fax (972) 255-6648 Email info Website Dr. Ohhira s Probiotics Updated Box Design and Expanded Information Stresses the Significance of Postbiotic Metabolites in Establishing Product Potency E ssential Formulas Incorporated (EFI) is proud to announce the launch of redesigned packaging emphasizing streamlined consumer-friendly product information for award-winning Dr. Ohhira s Probiotics. Although sales of probiotics are flourishing with global sales projected to reach 65.6 billion by 2022 consumers are still struggling to understand probiotic product labels. Essential Formulas new box design graphics and expanded materials are set to lead the industry in presenting product information that maximizes transparency and minimizes consumer confusion. Why Billions Aren t Better Confusion concerning the efficacy of probiotics is largely due to misconceptions regarding colony forming units (CFUs) and the impression that more is better. A pioneer in probiotic health and research Dr. Ohhira intrinsically understood what science now confirms that the most vital and health-promoting feature of probiotic supplementation is the restorative postbiotic metabolites produced by the probiotics during the natural three-year fermentation process. While every capsule of Dr. Ohhira s contains live active bacteria it is the only probiotic that also includes postbiotic metabolites. Subsequently the primary focus of probiotic products potency should be based on the presence and quality of these postbiotics not solely on the number of bacteria contained in a product. carbonic substances and enzymes. Since the production of postbiotics is a byproduct of the fermentation process carried out by probiotics most supplements function more as a postbiotic starter-kit for your gut. However the multi-year fermentation process utilized in the production of Dr. Ohhira s Probiotics does all the work for you by allowing the bacteria to spend three years digesting the nutritious foods necessary to produce the postbiotic metabolites. The final result is an organic living fusion of probiotics prebiotics and postbiotics that encourage the evolution of your exclusive internal bacteria. fiber-rich foods encourages the development of a more diverse and healthy microbiome. A wide range of organically grown foods mushrooms and seaweeds are utilized in the production of Dr. Ohhira s Probiotics. Thus Dr. Ohhira s Probiotics receive a healthier diet of fiber-rich foods than the diets most humans provide the bacteria in their intestinal tract. The Goal of Probiotic Therapy The term for an unhealthy microbiome is dysbiosis which often shows symptoms of pain gas bloating diarrhea and constipation. Many people take probiotics with the goal of transforming a pathological microbiome into a healthy microbiome. But supplementing with probiotics alone is only addressing half the problem. Altering the intestinal environment can be accomplished in much less time by providing the dream team of postbiotics along with probiotics as it is the postbiotic compounds that are the real heroes when it comes restoring a healthy intestinal tract. Diversity of Bacteria and Postbiotics Dr. Ohhira understood that different bacteria produce different kinds of metabolites this is why diversity meaning many different types of probiotic bacteria equates to a healthier microbiome and better health for the individual. Dr. Ohhira s is a multi-strain probiotic utilizing 12 strains of probiotic bacteria to support the production of a broad range of postbiotics and all 12 strains are now listed on the updated box. Rapid Microbiome Restoration Wholesome Prebiotics and Postbiotics To have a healthy microbiome you must feed your probiotic bacteria well and different types of probiotic bacteria require different kinds of foods. Probiotic bacteria thrive on non-digestible carbohydrates or non-digestible fiber and the most abundant source of probiotic-friendly fibers is found in multicolored fruits and vegetables. Consuming a diet that contains a wide range of different For probiotic bacteria to live and thrive you must create a healthy environment for them. Introducing probiotic bacteria into a hostile or pathologic GI (gastrointestinal) tract is like throwing seeds out into a desert. Without water and nourishment survival will be difficult. Dr. Ohhira s Probiotics deliver multiple strains of probiotic bacteria along with a supportive prebiotic food supply as well as a multitude of the all-important postbiotics. Due to a centuries-old fermentation process along with cutting-edge science Dr. Ohhira s Probiotics is the only probiotic supplement able to provide a complete microbiome system that in turn supports a healthy immune system and digestion of crucial micronutrients that your body needs to thrive and flourish. Discover the Dr. Ohhira difference VITAMIN RETAILER 67 The Dr. Ohhira Difference Postbiotics Postbiotics is a term that refers to the vast array of compounds that are produced by the metabolic activity of your probiotic bacteria. These probiotic-produced postbiotic compounds play significant roles in the regulation of health and the maintenance of a healthy microbiome. Examples include organic acids bacteriocins FEBRUARY 2018 WWW.VITAMINRETAILER.COM EuroPharma Inc. 2018 Company Profiles t EuroPharma it is the company s desire is to bring proven lifechanging products to health food stores across America through its Terry Naturally nutritional supplement line. Headquartered in Green Bay WI everything EuroPharma does reflects its mission statement Our Passion is Your Health. It s the benchmark for every decision made to serve EuroPharma customers with a true dedication and nothing short of excellence. 955 Challenger Dr. Green Bay WI 54311 Phone (866) 598-5487 Website Passion. Dedication. Excellence. A Terry Lemerond President and Founder It all began with the passion dedication and commitment to excellence. Terry Lemerond s 45 years of experience and contributions to the natural products industry can t be explained in a short paragraph but here are a few highlights of his journey as a life-long student of healthy living. After joining the Marines as an overweight out of shape unhealthy young man his captain introduced him to his first health food store and mentored him in a diet and exercise plan. Not only did this change his life--it fueled his enthusiasm to help change other people s lives for the better as well. Following his discharge Lemerond opened his own health food store in Green Bay in 1969. The store was very successful but Lemerond was frustrated with the quality and efficacy of the supplements then on the market. This led to formulating his own line of complex formulations for specific health needs as well as bringing successful European products to the U.S. for the first time. In fact Lemerond was responsible for introducing to the American market glucosamine sulfate standardized ginkgo IP-6 saw palmet- to clinically studied black cohosh and many other firsts. Through the years Lemerond grew the supplement line that he started in a small back room of his store into a successful manufacturing business distributing products around the world. After selling this company in 2000 and a short foray in consulting Lemerond knew the time was right in 2003 to start a new venture. The Terry Naturally brand from EuroPharma features clinically studied products from Europe as well as Terry s signature formulations. To date Lemerond has researched and developed more than 400 nutritional and botanical products and has no intention of stopping any time soon. quality. Terry Naturally products represent the very best in proven nutritional supplements. Testing As you would expect and deserve each Terry Naturally product is formulated with strict adherence to current good manufacturing practices (cGMPs) and produced with the highest quality ingredients. cGMPs are set forth by the U.S. Food and Drug Administration (FDA) in the Code of Regulations Title 21 (CFR21). These requirements are met and often exceeded by Terry Naturally products. Terry Naturally s adherence to cGMPs ensures that everything--from the raw materials to the completed formulations--complies with the highest standards for manufacturing labeling storage and shipping. The company shares the public and industry concerns to prevent adulteration contamination and allergens. All Terry Naturally products are rigorously tested to ensure their strength identity purity and composition. You can use Terry Naturally supplements with confidence and trust in the knowledge that the company never cuts corners. Terry Naturally only uses the highest quality ingredients possible for its products which leads to amazing results. Clinical Research Products Terry Naturally products have been used in many prestigious clinical trials. EuroPharma s curcumin is the most clinically studied enhanced absorption curcumin in the world. The hintonia in Sucontral D and trauma comfrey in the company s Traumaplant Comfrey Cream have clinical studies backing their efficacy. The angelica in its SagaPro is the most clinically studied Angelica archangelica in the world. These are just some of the examples of the extraordinary levels of scientific validation behind Terry Naturally products. Scientists from all around the world including Baylor University in Texas and Edith Cowan University in Australia-- just to name a few--have specifically requested the company s products for use in their research because of their unique characteristics potency and high Education At EuroPharma the company wants to make sure its retailers and consumers have a thorough knowledge about every Terry Naturally product. This includes product ingredients expectations of the product and if the product has clinical studies. At EuroPharma the company has a wealth of knowledge conveyed through its on-staff scientific affairs and educational team. 68 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Genacol International Corporation Inc. 2018 Company Profiles 81 Gaston-Dumoulin Blainville QC Canada J7C 6B4 Phone (888) 514-3622 Email info Website Genacol the Leader in Collagen and Joint Health I n less than 20 years an idea that took shape in Montreal Canada has now became a company whose name now resonates in more than 40 countries worldwide Genacol. Genacol is a world leader in collagenbased innovative solutions for healthy joints. The company s exclusive AminoLock Collagen possesses the lowest molecular weight in the world. Genacol s advanced knowledge-- backed by three independent scientific studies that demonstrate its benefits led the company to develop a unique patent-pending technology for better absorption of collagen by the body. Although Genacol s products are now available in more than 40 countries Genacol remains a human-size family owned company dedicated to the wellbeing of customers through their joint health. Research and Expertise Genacol s values and commitment are to be receptive to the needs of a population that wishes to have the best solutions in order to maintain their joint health and to continue to participate in activities they love. That is why the company s first concern is to invest in research and innovation and to make a difference in people s lives. Genacol s partnerships among others are with Dr. Pierre S. Haddad who graduated in pharmacology and physiology and has collaborated with Health Canada and the research teams of the Montreal s Children Hospital s Biomedical Engineering Department and the Montreal General Hospital. He has specialized in studying the benefits of natural products and explained that Genacol is at the forefront of the industry and is continuously investing in research to offer products that are both effective and innovative. The company also recently announced a partnership with the McGill University in Canada to lead a research on the bioactive components beneficial to our health including those found in Genacol s collagen supplements. ments in order to nutritionally support the body s production of collagen. The integrated components which include glucosamine chondroitin MSM and several other minerals have a combined beneficial effect in order to offer different option according to user s needs. Genacol s products are specifically developed to Maintain healthy joints Relieve joint discomfort Protect against cartilage deterioration and joint tissue degeneration Improve mobility and flexibility of joints Support bone strength Collagen s Virtues Collagen is the most abundant protein structure in the human body. Around the mid-thirties the body begins to produce less of it which is the cause of some of the stiffness or degradation in the ligaments joints tendons and cartilages. Genacol s products which are made of a collagen that is easily assimilated by the body help to sustain long-term regeneration and therefore give more durable results to its users. The entire range of Genacol products through the well-considered combination of ingredients have been designed to ensure and maintain healthy joints. Genacol s AminoLock Collagen the key ingredient supplies the necessary ele- Highest Quality Standards in the Industry Genacol s manufacturing laboratories are all pharmaceutical grade. They meet and surpass all standards governed by good manufacturing practices (GMPs). The company s quality control criterias respect the most rigorous standards in the industry. Genacol is proud of its nonGMO (genetically modified organism) certifications provided by IGEN a third party certification program developed by Nutrasource to test for the presence of E.U. authorized GMOs. Genacol exclusively designs and manufactures all of the products setting an unequalled high standard in the dietary supplement industry. Why Choose Genacol for Your Customers Proven effectiveness supported by three published scientific studies Supports joint cartilage bone health and sleep Smaller dosage requirements compared to other brands Highest quality collagen on the market--winner of five consecutive Consumer s Choice Award. Why Choose Genacol for Your Business Strict MAP policy to protect price integrity and margins In-store product demo programs available Co-op advertising programs available Strong consumer advertising support Professional marketing tools to increase your sales Staff training and sampling FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 69 Health Plus Inc. 2018 Company Profiles or more than 30 years Health Plus Inc. (HPI) has been committed to developing and manufacturing the highest quality supplements available on the market to help its consumers lead a healthier lifestyle. HPI s heritage for providing health products began when Pat and Rita Mediratta opened three health food stores in Southern California in 1980. Soon after opening the stores they developed their first product Colon Cleanse in response to a need they recognized among their customers. Originally produced in a back room in one of the stores using psyllium husk a dietary fiber long known for its healing properties and traditional uses in India Colon Cleanse was an instant success. In fact Colon Cleanse was so successful it helped create the colon-cleansing category in the United States and still dominates the market today. Over the years HPI has remained committed to its roots by offering a full range of products that support digestive wellness. In addition the company has a broad selection of innovative formulas that support specific organs to promote the health of the entire body. All of these are included for view on the HPI website All HPI products are formulated using the highest quality raw materials and manufactured in the company s own FDA (U.S. Food and Drug Administration) Compliant Facility in Chino CA. HPI prides itself on its commitment to maintaining rigorous quality assurance testing and the most comprehensive protocols in the industry. While HPI has come a long way from the back room of a health store the company s mission has always remained the same--to provide the safest highest quality innovative products along with outstanding service to all of its customers. HPI guarantees that Health Plus products are 13837 Magnolia Ave. Chino CA 91710 Phone (800) 822-6225 Fax (909) 591-7659 Helping Consumers Lead a Healthier Lifestyle F and always will be the gateway to better health for everyone. Current HPI News Today HPI is proud to announce an exciting new modern look for the brand. In addition most product formulas are being updated to meet the evolving needs of today s natural consumer. The goal of the new design is to attract a new generation of natural consumers and to bring attention to the company s commitment to offering the safest highest quality and most innovative dietary supplements on the market. The first of the newly designed products will ship early 2018 with an official launch of the products debuting their new look and formulas at the Natural Products Expo West in March. The Health Plus shift in branding and design is focused on what the company believes the modern wellness-seeker is looking for. Easy access to an abundance of information has helped create a more health savvy consumer who is more willing to take a do-it-yourself approach to health and wellness. In response Health Plus has concentrated on a clean modern look that highlights key natural ingredients and clearly calls out information consumers often seek. Health Plus is excited to be leading the launch with its top selling product--Super Colon Cleanse. In addition to the design changes most products will be reformulated to give consumers even better products with more of the key ingredients in smaller serving--the same efficacious doses in fewer capsules. We re proud to relaunch these bestselling digestive and detox formulas in updated packaging and with the best possible formulas said Sunil Kohli COO of Health Plus. We have watched over the years as our natural consumers priorities change and are going to continue to meet these needs with revised labels and formulas which make our currently best-incategory products even more attractive to them. A few of the individual product changes include Original Colon Cleanse New look original formula Super Colon Cleanse New look new formula Boosted amount of the active ingredient senna leaf powder (a natural stimulant that encourages contractions and helps the digestive system eliminate waste effectively) per capsule Twice the value Serving size goes from 4 capsules to 2 Kidney Cleanse New look new formula Increased the amount of turmeric and vitamin B12 to aid in cell generation and decrease inflammation Added antioxidants from cranberry and CoQ10 to help protect bladder and kidneys. 30 day supply (two capsules daily) up from 15-day supply currently Liver Detox New look new formula Increased the amount of vitamin B12 and milk thistle to assist with glucose storage and liver support. Alpha-lipoic acid and N-acetyl Lcysteine added to help with production of glutathione and the prevention of vliver damage 30 day supply (two capsules daily) same days supply as current formula. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. 70 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Horphag Research USA 2018 Company Profiles orphag Research (USA) Inc. is the exclusive North American supplier of Pycnogenol French maritime pine bark extract and newly launched Robuvit French oak wood extract. Based in Hoboken NJ Horphag Research (USA) has the exclusive rights to market and sell Pycnogenol and Robuvit and works with hundreds of companies to help them develop innovative and effective product formulations. The company mission remains deeply rooted in a commitment to scientific research surrounding high-quality nutritional ingredients and this is reflected in the quality of products offered to customers. Over the past 40 years Horphag Research has invested millions of dollars into scientific research. Today Pycnogenol is one of the most evidence-based health ingredients in the industry with more than 130 clinical trials on more than 10 000 patients confirming its safety non-toxicity and clinical efficacy. Horphag Research has also been awarded the Frost & Sullivan Excellence in Research Award Nutraceutical Business & Technology Safety & Quality Award SupplySide West Scientific Excellence Award and The American Botanical Council s Tyler Research Award for its flagship ingredient Pycnogenol. Keeping in line with its commitment to science and innovation comprehensive research and development programs continue to be carried out for the company s latest ingredient Robuvit for health applications including energy detox and sports performance. Recently Horphag Research s new proprietary ingredient Robuvit won Ingredient of the Year for Sport & Energy at the NutraIngredients Awards 2017. 5 Marine View Plaza Ste. 403 Hoboken NJ 07030-5722 Phone (201) 459-0300 Fax (201) 459-0055 Email info info Websites Innovative and Effective Product Formulations H tribute into the joint synovial fluid of patients with osteoarthritis. Pycnogenol found to normalize cardiovascular risk factors in perimenopausal women. Research shows that daily supplementation with Pycnogenol alleviates symptoms related to perimenopause and reduces cardiovascular risk factors such as high blood pressure. This study indicated that supplementation significantly reduced cardiovascular risk indicator homocysteine by 47 percent and C-reactive protein levels by 60 percent. Daily use of Pycnogenol shown to help curb muscle loss due to aging. A 2016 study shows that supplementation with Pycnogenol stabilizes muscles through the aging process to support muscular function and endurance. Research shows that Robuvit supports liver function to boost elimination of toxins. A 2016 study reported that Robuvit increases liver enzyme capacity required to recover from temporary hepatic damage related to alcohol consumption. Study participants showed significant improvement of typical hangover symptoms such as fatigue nausea and mild liver enlargement. Robuvit found to heighten performance in training and workouts. A 2015 study shows that daily supplementation with Robuvit during training may help to reduce post-training muscle fatigue pain and cramping by reducing oxidative stress. Daily use of Robuvit shown to alleviate symptoms of fatigue. A 2015 study shows that Robuvit helps to reduce symptoms of fatigue in as little as four weeks. This research builds off of a 2013 study examining the benefits of Robuvit for participants with chronic fatigue syndrome (CFS). ural anti-inflammatory helps bind to collagen and elastin in the skin and aids in the production of endothelial nitric oxide which helps to dilate blood vessels. Robuvit is a patented extract derived from French oak wood--a venerated tree prized for its resilience and preservative effects. This extract uses natural roburins unique to oak wood to increase energy and fend off fatigue support the liver s natural detoxification process and boosts endurance and training efficiency for greater sports performance. Research Published findings of clinical studies demonstrate Pycnogenol s beneficial health effects in cardiovascular and circulatory health joint health skin care blood glucose sports nutrition among others. With such versatile health benefits the extract is available in more than 700 dietary supplements multivitamins cosmetic and functional food and beverage products worldwide. Products Pycnogenol is a natural plant extract originating from the bark of the maritime pine that grows along the coast of southwest France and contains a unique combination of procyanidins bioflavonoids and organic acids which offer extensive natural health benefits. Pycnogenol has four basic properties-- it s a powerful antioxidant acts as a nat- Study shows how Pycnogenol works for managing symptoms related to osteoarthritis. A 2017 study found the first evidence that polyphenols from Pycnogenol dis- Key Personnel Frank Assumma Director of Sales and Marketing Joel Melillo Vice President Sales and Marketing VITAMIN RETAILER 71 FEBRUARY 2018 WWW.VITAMINRETAILER.COM LivOn Laboratories 2018 Company Profiles 2654 W Horizon Ridge Pkwy. B5-108 Henderson NV 89052 Phone (866) 790-2107 Fax (702) 946-0873 Email marketing Website Industry Leader in Liposome Encapsulation Technology L ivOn Labs is the industry leader in Liposome Encapsulation Technology (LET). This patented technology maximizes absorption of key nutrients. The company founded in 2002 out of a desperate personal health need of the owner formulates the Lypo-Spheric brand of supplements. Lypo-Spheric Vitamin C Promotes healthy muscles and joints Maintains healthy skin and gums Protects cells from damage caused by free radicals Lypo-Spheric Glutathione Master antioxidant Supports a healthy liver and a healthy immune system Optimizes cellular health Lypo-Spheric B Complex Plus Energizes without caffeine or sugar Supports healthy blood sugar levels already in the normal range Supports weight loss when combined with a low calorie diet and exercise Lypo-Spheric R-Alpha Lipoic Acid Promotes healthy insulin sensitivity Maintains healthy glucose levels Supports optimal nerve health Lypo-Spheric Acetyl L-Carnitine Supports healthy brain and nerve cell function Promotes cellular energy production Supports optimal neurological health What is Liposome Encapsulation Technology Liposomes are nutrient-filled double-layered bubbles made from essential phospholipids. Liposomes protect and deliver nutrients throughout the body. Liposomeencapsulated supplements offer maximized bioavailability--each Lypo-Spheric product utilizes Liposome Encapsulation Technology. From the day LivOn launched LypoSpheric Vitamin C people began to experience the power of Lypo-Spheric products. Offering products to family and friends who then told their family and friends .... the outstanding reviews went on to travel the world. The Lypo-Spheric product line is available to individuals and medical professionals in over 27 countries. Every Lypo-Spheric product is made using three key principles 1. Exceptional Formulas Each Lypo-Spheric formula spends at least two years in research and development with formulators who have more than 25 years of experience in LET. 2. Premium Ingredients Every Lypo-Spheric product is made with ingredients that are genetically modified organism (GMO)- hexane- gluten- and sugar-free as well as vegan-friendly. 3. Test Everything. Then Test it Again LivOn Labs is dedicated to the most demanding safety and quality standards in the industry. Never relying on a certificate of analysis to guarantee quality LivOn has independent accredited laboratories test every batch of every ingredient for identity strength and purity. The company s stringent quality control systems ensure that we always meet or exceed the requirements of the FDA s (U.S. Food and Drug Administration) current good manufacturing practices (cGMPs). because without a heart transplant (a remote possibility) he was going to die. With an unshakable belief that there was an answer he began a persistent search for a way to heal his heart. The Role of Vitamin C in His Recovery His new course of therapy included many unusual substances dietary changes and exercise. This started his recovery (a process that continues today). The most notable contribution was an introduction to massive doses of vitamin C via intravenous injection (IV). Intravenous vitamin C therapy three times a week was improving his life but not without difficulty. It was time consuming uncomfortable expensive and an eight-hour drive from home. High-dose was the key but he was not convinced an IV was the only way to get enough into his system. He tried oral supplementation but serious gastric distress made this an impossibility. He drew on his 35-year background in the dietary supplement industry and searched for a way to get more vitamin C into his system. Finding a Better Way to Deliver Vitamin C A cardiologist introduced him to the concept of LET. Although researchers and the pharmaceutical industry used the technology since the 1970s it wasn t being widely used for dietary supplements. LivOn soon found out why encapsulating vitamin C was much easier said than done. Every substance requires a unique combination of phospholipids and other ingredients to properly encapsulate it. After two years of trial and error working with scientists PhDs and manufacturers LivOn developed a product that was (and still is) far better than the company s expectations. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Company History Near-Death Experience LivOn Laboratories was born out of a desperate personal need. In 2002 the company s owner was diagnosed with heart failure and was urged by his conventional cardiologists to get his affairs in order Commitment to Quality LivOn Labs takes quality very seriously and takes pride in knowing every product created delivers as promised to customers. 72 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Mushroom Wisdom 2018 Company Profiles 1 Madison St. Ste. F6 East Rutherford NJ 07073 Phone (800) 747-7418 Fax (973) 470-0017 Email customerservice Website Mushroom Wisdom Leading the Way M ushroom Wisdom (MW) has been a category and industry leader and innovator since its conception originally as Maitake Products in 1991 then evolving and expanding to become MW. Operating under the principle of combining the best of traditional wisdom complimented by science MW is excited to be entering into a new phase with its merging with one of the largest mushroom growers in the world Hokto Kinoko. New Partner MW joined forces with Hokto Kinoko this past year bringing together Hokto s vast knowledge of growing mushrooms organically with the company s Mushroom General Research Institute. With this new infusion of expertise and experience MW is expanding its efforts to offer you the finest mushroom products grounded in traditional wisdom while complimented by science. It All Starts With How it is Grown MW takes great care in its growing of its mushrooms. Using nature as a guide the mushrooms are cultivated in a manner that mirror s how they grow in nature. The mushroom food source is key in this process. If a mushroom naturally grows on wood then that is what MW grows them on. Examples of this care and attention to detail are Poria and Reishi. Poria long used in traditional Chinese medicine grows on the roots of pine trees so to mirror this process MW grows this mushroom on buried pine logs. Reishi grows naturally on wood and is considered of highest energetics and quality when it does so this is how MW grows this amazing tonic remedy. No greenhouse mushrooms here. Grown as they are in nature. No grain grown mushrooms either purely mushrooms grown on their natural food source as nature intended. 4. The specifications and CofA of finished products will be provided upon request. 5. The batch number and shipping date of finished products to retailers are recorded so MW can readily track its products. 6. MW is always happy to answer any technical question on its materials and finished products from retailers and consumers. The Latest Addition MW s newest addition to its product line is the Super Maitake product. The introduction of this product reflects MW s commitment to its original namesake mushroom recognizing the health liver endocrine immune blood sugarsupporting free radical fighting potential of this valuable mushroom. At the company s annual Japanese breakfast at Expo West this year MW will be introducing this new product along with a presentation by Mark J. Kaylor on all the exciting new and promising research that has been performed recently on the Maitake mushroom. Unique and Specially Formulated Products MW has been leading the way with cutting edge and unique extractions. By utilizing inhouse as well as independent research MW in the company s commitment to excellence employs specific extraction techniques tailored to each of its mushroom products. By doing so they can provide you and your customers with concentrated highly bioavailable and effective natural remedies. Maitake D-Fraction the often copied never equaled unique extract of the fruiting body of the Maitake mushroom that research has demonstrated to be most effective for supporting healthy immune system function. Other unique and innovative products and extractions are found in MW s Maitake SX-Fraction--supporting healthy blood sugar levels Amyloban 3399--a research supported extraction of Lion s Mane for healthy nerve and brain Super Meshima and Super Tremella. Unsurpassed Quality Control MW goes to great lengths to guarantee and assure its customers that they are getting the finest and safest mushroom supplements available. 1. All mushroom materials are verified and identified before production. 2. All active ingredients in every batch of finished products are identified and or quantified by HPLC PCR TLC or other method. 3. Heavy metals and microbial testing are preformed on every batch of raw mushroom material as well as finished products. Commitment MW is constantly working on exploring and researching new ways to offer you and your customers the finest most effective mushroom products. Now with its partnership with Hokto MW is even better situated to offer you its health-supporting mushroom tonics leading us into what we hope will be a promising mushroom-filled future. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. VITAMIN RETAILER 73 FEBRUARY 2018 WWW.VITAMINRETAILER.COM Natural Factors 2018 Company Profiles 14224 167th Ave. S.E. Monroe WA 98272 Phone (877) 551-2179 Fax (360) 243-3501 Email usorderdesk Website Privilege & Passion T oday Natural Factors is one of the largest manufacturers of nutritional products in North America. But the company s origins reach back to the 1950s and right from day one Natural Factors always been fully committed to making products right. the-art equipment. ISURA also uses mass spectrometry to test for more than 500 pesticides solvents heavy metals and other contaminants. The ISURA seal of approval is your guarantee that the company s products are non-GMO safe pure and potent. A Very Special Place Natural Factors Farms is a very special tract of land covering more than 1 000 acres. This exquisite certified-organic farmland gives Natural Factors complete control over securing the best quality raw materials possible. Literally control from seed selection to finished product. Few if any companies in the world can demonstrate such a degree of control over their operations. This farm has truly unique soil built up over millennia from repeated flooding that deposited a tremendous amount of organic matter onto the land. The incredible top soil is more than 6 feet deep in places The company makes sure to choose true species nonhybrid non-GMO (genetically modified organism) seeds and also have full control over the harvest. farms extraction encapsulation and production facilities labs and research facilities as well as a vast network of academic scientific and retail partners. The company is also one of the few branded manufacturers of nutraceuticals in North America to have its own soft gel encapsulation facility. Commitment to Science One of the things that sets Natural Factors apart from others in the industry is the breadth of knowledge represented by the scientific experts that work for the company. Drawn from around the world and chosen for their unique training and background Natural Factors scientists and quality control specialists are recognized experts in their fields. Reducing its Footprint Unsurpassed Quality Assurance Natural Factors facilities conform to all requirements of the good manufacturing practices (GMP) of the FDA (U.S. Food and Drug Administration) as well as those set out by the Canadian government s Natural and Non-prescription Health Products Directorate (NNHPD). In addition the company s facilities have been certified by the Therapeutic Goods Administration of Australia (TGA) one of the most stringent guidelines for manufacturing dietary supplements in the world. Natural Factors is working to reduce its footprint in all areas of the company s operations. Natural Factors newest production facility in Monroe WA is LEED (Leadership in Energy and Environmental Design) Gold certified. The company has found ways to reduce waste and improve energy efficiency at both its offices and manufacturing facilities and are working toward zero waste. Big Enough to Do it Right Natural Factors has close to 900 000 square feet of space across North America and the company believes it needs to be big enough to do it right. This means bringing as many processes in-house as possible. Natural Factors is one of the only nutritional companies to have its own organic Giving Back Natural Factors quietly does its part to make this world a better place. Whether it s supporting research and education making charitable donations or giving product to people in need Natural Factors gives back in many ways locally nationally and around the world. ISURA Third-party Product Verification and Certification Natural Factors chose ISURA to certify its products because it uses state-of- 74 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Nordic Naturals 2018 Company Profiles n 1984 Norwegian-born Joar Opheim moved to the United States to complete his MBA. He quickly discovered that the pure omega-rich cod liver oil he relied on for great health couldn t be found. The only products available to him had low concentrations of omega-3s and tasted fishy--a sure sign of rancidity. And so a company philosophy was born Do whatever it takes to develop pure effective high-quality nutrients that deliver health benefits to as many people as possible. Today Opheim continues to lead the company. All we want to do he said is to give everyone the nutrients they need to be well and to live a healthy life. In 35 countries and on six continents people are experiencing the health benefits of Nordic Naturals omega-3 fish oils and other nutrients essential to health. The company focuses on nutrients that science tells us are the most important award-winning fish oils original probiotics and the best multivitamins. Nordic Naturals expanding product portfolio is a result of the company s deep commitment to science and to the health of its customers--adults kids athletes and pets. Nordic Naturals sets the highest standards for health. In 1995 the company gave America its first taste of quality fish oil. Nordic Naturals focuses on exceptional freshness and proven purity. The company sources fish from the cleanest waters to make its omega-3 products and it bottles these oils in an oxygen-free nitrogen-rich environment. Nordic Naturals tests and re-tests all products from raw ingredients to finished goods as standards that are significantly stricter than international measures of quality. All of Nordic Naturals process guarantee that what you take each day is fresh delicious and most importantly good for you. Nordic Naturals is a research driven company where processing tech- 111 Jennings Dr. Watsonville CA 95076 Phone (800) 662-2544 Email info Website A Deep Commitment to Science and Health I nology and product formulations are driven by the latest scientific developments. The company s dedication to innovation is grounded in scientific research guaranteed by active participation in peer reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency independent research institutions and universities--including Harvard UCSF (University of California San Francisco) UCLA (University of California Los Angeles) and Emory-- regularly choose Nordic Naturals fish oils with 50 published studies and more than 40 in progress. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. Nordic Naturals expanding product portfolio is a result of the company s deep commitment to science and to the health of its customers--adults kids athletes and pets. VITAMIN RETAILER 75 FEBRUARY 2018 WWW.VITAMINRETAILER.COM North American Herb and Spice 2018 Company Profiles udy Kay Gray MS founded North American Herb and Spice in 1998 with the idea that nourishment from raw whole foods is the key to maintaining optimal health. Today those founding ideals serve as the foundation for more than 280 unique products formulations that are highly nourishing and naturally powerful. Throughout the years North American Herb and Spice has exemplified quality in all the ingredients used to formulate its products. From the remote mountains of the Mediterranean to the valleys of the Amazon rainforest North American Herb and Spice has sourced the finest fruits herbs and spices in the world. Wild handpicked spices such as the oregano the company uses in Oreganol P73 are the cornerstones of its product line. The phenolic compounds found in these spices have been revered since antiquity for their powerful effects. These whole fresh spices are steam distilled using the same processes used for generations capturing the concentrated essential oil at often astounding ratios. These concentrated spice oils are then emulsified in extra virgin olive oil at the perfect ratio for power and palatability. Through this proprietary process invented by the company s founder the spice extract market in the United States was revived after problems with adulteration hindered its growth in the early 1950s. The end result was the purest most powerful spice extracts made from the purest ingredients free from pesticides chemicals and solvents. Villagers in the most remote mountainous regions of the Mediterranean 13900 W. Polo Trail Dr. Lake Forest IL 60045 Phone (800) 243-5242 (847) 473-4700 Fax (847) 473-4780 Email info Website The Key to Maintaining Optimal Health J hand pick North American Herb and Spice s wild oregano. This ensures the impeccable purity and quality of the essential oils the company provides. When the wild spice and herbs are steam distilled to extract the powerful essential oils it is done with pure underground spring waters. This is a technique used by the indigenous peoples of the region for centuries. After the steam distillation process is complete the essential oils are then tested to ensure the phytochemical markers are within the company s expectations. When the essential oils are emulsified it is in organic extra virgin olive oil which by itself possesses powerful nutritive properties. North American Herb and Spice never adulterates its products with fillers chemicals or solvents. North American Herb and Spice s early challenges have led to the development of not only the most unique variety of products in the world but also a standard for quality second to none. The mission of North American Herb and Spice is not only to educate the public on the powers of raw whole foods but to create a morale standard for the way we nourish our bodies. The company s beliefs intertwine with movements across the globe that advocate the conservation of our natural resources and maintain the delicate balance of nature. For this North American Herb and Spice aligns itself and supports causes that set a high morale standard for the respect of nature and our health. The company is opposed to the use of genetically modified organisms in our food. North American Herb and Spice believes in the power of raw foods and the power that uncooked vitamins minerals nutrients and enzymes possess. The company believes that nature intended for our bodies to depend on natural-source vitamins and minerals not synthetics. It is these among other ideals that have fueled our pursuit for a happier and healthier human race. At North American Herb and Spice the company is dedicated to the expansive research and education into the possible uses for spice herb and fruit extracts beyond what has been handed down throughout the generations. In an era of information it is critical that those wanting more information about natural alternative products are able to obtain it without hindrance. It is essential that those seeking more information on the benefits of natural alternative products voice their desire for more information. This is of great importance because it allows for every individual to have a choice and the personal freedom to determine what is in their own best interest. The company appreciates each and everyone who is and will be a supporter of North American Herb and Spice because the company knows that only through education will change occur. As North American Herb and Spice is dedicated to the education and health of its customer the company has observed its customers are equally dedicated to educating their friends and family. This exchange is truly beneficial to all exemplifies our mission and the intended result of North American Herb and Spice s efforts. 76 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 NOW 2018 Company Profiles Corporate Office 244 Knollwood Dr. Bloomingdale IL 60108 Phone (630) 545-9098 (800) 999-8069 Fax (800) 886-1045 Email sales Website Founded 1968 Celebrating 50 Years I n 2018 NOW--the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel--is celebrating its 50-year anniversary and remains dedicated to its mission of providing products and services that empower people to lead healthier lives. A whole year of anniversary events and programs are planned with an array of giveaways special events and retailer in-store support materials. Topping all this off will be an exciting consumer instant-win game designed to drive traffic and excitement in retail stores. With the Celebrate NOW Instant-Win Game NOW is saying thanks by giving away 50 10 000 prizes. Complete details can be viewed at celebratenow. Also new in 2018 NOW Sports products will have a new silver label and third-party certification for the entire line from Informed Sport a global quality assurance program for sports nutrition products suppliers and manufacturers. The program certifies that every batch of a supplement product bearing the Informed-Sport logo has been tested for banned substances by LGC s world-class sports anti-doping laboratory. NOW s commitment to the natural products channel has been demonstrated since the company was founded by Elwood Richard. Still owned by the Richard family today the company sells more than 1 400 natural products including dietary and herbal supplements personal care products essential oils sports nutrition and foods. NOW products are distributed in 75 countries around the world and the company employs 1 500 people in North America. NOW is recognized for its commitment to quality and making natural wellness products affordable. NOW operates a cutting-edge manufacturing facility and a separate distribution facility in Bloomingdale IL a second manufacturing and distribution center in Sparks NV and a manufacturing facility in Ontario Canada. The in-house labs and testing capabilities continue to expand and are second to none in the dietary supplements industry. Steadfastly dedicated to the natural food retailer for 50 years NOW offers many services to help retailers build business including a comprehensive online training program and an array of free tools designed to help them be more successful. The online retailertraining program NOW Product-ology is designed to create experts in the aisle. Retail staff can watch quick and informative training videos test their progress with quizzes and earn free NOW products and a completion certificate. New to the program are monthly webinars led by NOW s nutritionist staff or expert guest speakers. NOW s goal is for 100 percent of its products to contain only non-GMO (genetically modified organism) ingredients. Currently the company s entire food line is GMO-free with the majority Non-GMO Project Verified. The vast majority of NOW s essential oils are also Non-GMO Project Verified. A very high percentage of NOW supplements are Non-GMO Assured which is NOW s active process for defining non-GMO products and defined by stringent NOW quality standards which involves a combination of documentation and testing. NOW has received many awards for its products domestic and international business growth employee programs and philanthropic and environmental initiatives. The National Association for Business Resources has recognized NOW as one of Chicagoland s 101 Best and Brightest Companies to Work For for 10 years in a row one of The Best and Brightest Companies to Work for in the Nation for five consecutive years and one of The Nation s Best and Brightest in Wellness in 2017. NOW recently launched a partnership with Terracycle to divert flexible packaging including toothpaste tubes and food pouches from landfills. Consumers will be able to return these items at no charge to Terracycle to be recycled. Association Memberships CRN NPA AHPA UNPA CFH ABC NPF With more than 1 400 products in its catalog including dietary supplements personal care essential oils sports nutrition and non-GMO foods including a certified gluten-free line NOW remains an anchor of the health food channel. Product categories include Vitamins and minerals amino acids and free radical scavengers Heart metabolic immune and digestive support supplements Green foods fiber and herbs Joint comfort and joint structural support products Men s women s and children s specialty supplements Sports nutrition weight management and protein Essential oils personal care and skin care Mental fitness and cognitive support Omega-3 nutritional oils and EFAs Non-GMO foods gluten-free and allergy-friendly foods gourmet oils sweeteners Pet supplements VITAMIN RETAILER 77 FEBRUARY 2018 WWW.VITAMINRETAILER.COM Pacific Resources International 2018 Company Profiles 102 Mark Ave. Carpinteria CA 93013 Phone (805) 684-0624 Fax (805) 684-8624 Email info Website The First is Still The Best acific Resources International (PRI) has been recognized as the most exclusive and quality-centric U.S. importer of clean New Zealand (NZ) products for more than three decades. Established in 1984 by founder David Noll and still a familyowned business today PRI was the first to introduce now famous Manuka honey to America (in 1989) and still represents the very same bee keepers who have been taking great pride in the quality of their all natural 100 percent raw packed NZ honey for decades and even generations. PRI offers consumers the largest selection of high quality Manuka honey available--all tested according to rigorous NZ government quality standards that many other brands don t adhere to. Every jar has a batch number that corresponds with a COA (certificate of analysis) to show true activity for consumer protection. PRI also offers numerous Manuka products for cough and cold gourmet candies and beauty soap and lotions. Manuka honey is known as the healing honey and is used around the world to help with digestive issues and wound treatment as well as to P bolster our bodies natural defense systems. A Far Healthier Salt Other great PRI products include Pacific Sea Salt naturally dried for 13 months by sun and wind and all harvested from New Zealand s still-pristine oceans. Indeed NZ is one of the few places left on the planet with oceans clean enough to allow sea salt to naturally dry in nature s time-tested way for 13 months to produce an unrefined salt containing all the natural trace elements that a healthy body requires. More specifically the perfect balance of trace elements matches the same combination and pH as your blood tears and the fluid that you live in for the first nine months of your life. Other so-called sea salts only contain sodium chloride that is extracted from unclean oceans by pasteurizing the water and quick drying that removes impurities and the essential trace elements. Sodium chloride in this form is not good for maintaining a healthy body and can harm the body s defenses. Land-mined salt contain large amounts of trace elements minerals and impurities from sitting in the same location for many years. Pink ground-mined salts get their pink color from rusting iron particles and are therefore not recommended as everyday table or cooking salts. Indeed the heavy amounts of minerals found in these salts can in fact promote hardening of the arteries. By contrast Pacific Sea Salt--with its natural trace elements still present--can help reduce blood pressure while promoting better sleep and a healthier heart and unnatural processing can never equal the flavor and purity. Discover the Wonders of NZ Right in Your Own Home With its pristine environment NZ continues to produce unique high-quality products for the world to enjoy. Hidden deep in the Southern Hemisphere its oceans and air remain untouched by the pollution in the Northern Hemisphere and the country s declaration to be nuclear and genetically modified organism (GMO)free ensure that the unique attributes of its products will remain untarnished and unmatched for countless years to come. Given the many gifts NZ has to offer PRI will continue its mission of bringing the very highest quality essence of this majestic land to the U.S. for decades to come. Check out our great NZ products at and get ready to take an unforgettable voyage to New Zealand without even leaving home 78 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Scandinavian Formulas Inc. 2018 Company Profiles 140 E. Church St. Sellersville PA 18960 Phone (215) 453-2507 Fax (215) 453-2508 Email cpeklak Website High-quality Products Innovative Solutions & Exceptional Customer Service candinavian Formulas Inc. with headquarters in Sellersville PA is divided into three divisions Chemicals & Ingredients Division Consumer Products Division Bulk Soft Gels Tablets and Capsules Division The company s mission is to supply high quality products and innovative solutions with an exceptional level of customer service. With more than 25 years experience Scandinavian Formulas has consistently offered the finest quality ingredients to the nutritional food pharmaceutical cosmetic and pet care industries as well as chemicals to various industrial markets. As the company s customers requirements are constantly changing Scandinavian Formulas continues to strive to meet their expectations. Since its inception Scandinavian Formulas has been manufacturing and supplying the highest quality nutraceutical and medical device products which address many common health and physical issues. More recently Scandinavian Formulas supplies finished bulk products in the form of soft gels tablets and capsules to the nutritional supplement industry. S Put your trust in Scandinavian Formulas--the company is positive you will be 100 percent satisfied with the results you achieve. Bulk Soft Gels Tablets & Capsules Division Scandinavian Formulas provides the nutritional supplement industry with finished products--capsules tablets and soft gels. Each of these products is made using the finest raw materials the most advanced manufacturing processes and the strictest of quality controls. All products are manufactured in the United States under quality control experts at ultra-sophisticated facilities conveniently located throughout the country. Product consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas has a solid reputation for outstanding customer service from initial inquiry and order placement to final shipment and delivery. When health is at stake there can be no compromises. Consumer Products Division Scandinavian Formulas is committed to manufacturing and supplying the highest quality products possible with reliable on-time delivery and superior value for its customers. The company s products have been manufactured under strict quality control in state-of-the art facilities. Each product meets the highest standards for quality and performance. This consistency is assured through the use of the finest quality raw materials and rigorous product testing before during and after manufacturing. Scandinavian Formulas products address many common health and physical issues with the highest quality ingredients and carefully developed formulations. When health is at stake there can be no compromise--the company s valued customers expect only the best. Chemicals & Ingredients Division Scandinavian Formulas Chemicals & Ingredients Division is a privately held member of the global chemical market specializing in the sales and marketing of fine and specialty chemicals intermediates and botanicals. The company represents many foreign and domestic producers with a wide variety of capabilities in custom manufacturing for its chemical and ingredients customers. Scandinavian Formulas global sourcing capabilities enables it to meet and anticipate the needs of its customers and to offer purity consistency and reliability to its products. The company has the ability to provide flexible shipping worldwide in a timely manner. Scandinavian Formulas concentrates its efforts in the specialty markets where personalized service and catering to its customer s individual requirements and needs is expected. Scandinavian Formulas ambition is to provide quality products and services to the various industries it serves Biotechnology (Life Sciences) Diagnostic Health Foods Natural Medicines Food Feed Pharmaceuticals Sports Nutrition Veterinary Cosmetics Personal Care Scandinavian Formulas extensive product line offers a full range of items including but not limited to Amino acids Nutritional ingredients Lubricants Organic products Minerals Herbal products Oils Chemicals Hydrocarbons Extracts Marine oils Botanicals Scandinavian Formulas customers experience Easy ordering Quick delivery Product knowledge Friendly service Product availability Proven reliability VITAMIN RETAILER 79 FEBRUARY 2018 WWW.VITAMINRETAILER.COM Superior Source (Continental Vitamin Company) 2018 Company Profiles uperior Source MicroLingual tablets are recognized as the only true soft-molded instant release dietary supplements on the market today. Superior Source s proprietary methods utilize low pressure hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins minerals and herbal formulas to support your customer s health in every way. Many companies market products as fast dissolving yet they are still compressed tablets. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. The company s soft molded MicroLingual tablets contain no excipients and rely on a small amount of acacia gum to hold them together. That results in a much more concentrated product. 4510 S. Boyle Ave. Los Angeles CA 90058 Phone (323) 581-0176 (800) 421-6175 Fax (323) 589-6667 Email information Website Featuring Under-the-Tongue Technology S Superior Source s proprietary methods involve using LPH technology to create our unique instant dissolving tablets. MicroLingual Tablets are Perfect for B-12 Delivery Superior Source instant dissolve MicroLingual tablets dissolve immediately under the tongue resulting in quick and direct absorption. Held under the tongue nutrients are absorbed directly into the body resulting in an immediate B-12-vitamin boost. This concept is vital for vitamin B-12 supplementation. healthy blood glucose healthy sleep cycles women s and men s health as well as infant and children s health. There are clear advantages of administering nutrients via MicroLingual instant dissolve tablets. They offer improved bioavailability better and more rapid absorption of the nutrients. Superior Source MicroLingual Tablets literally small instant dissolve soft molded tablets have a different route of administration and after dissolving fast in your mouth are capable to diffuse into the blood through tissues under the tongue. When a chemical comes in contact with the mucous membrane beneath the tongue or buccal mucosa it diffuses through it. Because the connective tissue beneath the epithelium contains a profusion of capillaries the substance then diffuses into them and enters the venous circulation. In contrast substances absorbed in the intestines are subject to first pass metabolism in the liver before entering the general circulation. This is particularly of concern when considering vitamin B12 uptake as absorption from the gut can be problematic. In 1999 the Continental Vitamin Company Inc. introduced No Shot B12 as the first MicroLingual Instant Release Soft-Molded tablets. The company now manufactures a full range of No Shot B12 products. The novel delivery system for vitamins and nutrients soon had a loyal following who found Superior Source MicroLingual tablets to be the fast efficient and healthy way to support their health. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. What Sets Superior Source Products Apart From the Competition Superior Source is the only source of soft molded instant release tablets offering a diverse line of vitamins minerals and herbal formulas. The company s trade secret MicroLingual delivery system with its soft-molded tablets dissolve immediately resulting in quick and direct absorption. Requiring binders to hold them together compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient. That ultimately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet. Superior Source s MicroLingual delivery system is ideal for a wide range of health goals including heart health energy and stress support antioxidant support History Founder Ron Beckenfeld began distributing natural dietary products in 1969. The initial Superior Source product was the company s B12 1 000 mcg. Today Superior Source continues to grow with more than 100 products now available. Ensuring the Quality of Products Superior Source products are produced in a GMP (good manufacturing practice)-certified (through NSF) 100 000-square-foot manufacturing facility the company s high standards have earned it the trust of the natural products community. 80 VITAMIN RETAILER WWW.VITAMINRETAILER.COM FEBRUARY 2018 Wakunaga of America Co. Ltd. 2018 Company Profiles ince its establishment more than 45 years ago Wakunaga of America has played a leading role in the natural products industry by promoting the concept of natural therapy for individual health to the public worldwide. The corporate philosophy of Wakunaga centers on a commitment to research and a mission to serve public health. This mission is accomplished by providing products of the highest quality which are supported by truthful science and exceptional customer service. Wakunaga recognizes the high level of social accountability for companies that are engaged in the manufacture of nutritional supplements and that is reflected in every aspect of the company s operations. 23501 Madero Mission Viejo CA 92691 Phone (800) 421-2998 Email info Website Year Founded 1972 Global Commitment to Public Health S Certified Quality Manufacturing At the Wakunaga state-of-the-art manufacturing facility the company incorporates stringent quality controls and follows current good manufacturing practices (cGMPs) including the International ISO9001 quality management system. This results in products that are safe reliable and effective--products that protect and serve the health of consumers. stone supplement for cardiovascular health. A recent Australian study found that AGE significantly reduced blood pressure in adults with hypertension offering hope to those who don t respond well to prescription medications or would prefer a natural therapy. What Exactly is AGE The production of Kyolic AGE is quality assured from soil to shelf. The process is controlled by more than 250 stringent quality checks. It begins with organically grown garlic on certified organic farms under strictly controlled conditions without the use of chemical fertilizers herbicides or pesticides. The raw garlic is harvested and then aged without heating up to 20 months in sealed stainless-steel tanks. This unique aging process makes AGE up to 50 times richer in active beneficial compounds than raw garlic and much more gentle on the stomach. This conversion process eliminates the garlic odor and results in safe stable bioavailable and beneficial compounds found only in Kyolic AGE products. Long Term Focus on Research Wakunaga is a leader in the field of scientific research with more than 750 peerreviewed published papers on Kyolic Aged Garlic Extract (AGE). Every year the company continues to fund important clinical studies to further understand the efficacy of its products. Research has shown Kyolic AGE s ability to lower cholesterol slow plaque formation reduce stress and enhance immune health. These results have made Kyolic a corner- More Products for Better Health In addition to the Kyolic line of garlic supplements Wakunaga manufactures and markets a line of probiotics a line of green superfood powdered drink mixes and a unique immune balancing product called Moducare. The Kyo-Dophilus line includes humanand multi-strain probiotics that are clinically proven effective do not require refrigeration and have guaranteed potency at the time of consumption not just at time of manufacture. Kyo-Green has been a trusted brand in the green health drink category for more than 30 years. This past fall Wakunaga re-launched the brand with a fresh new look and new offerings. The original Greens Blend is a unique blend that includes naturally grown barley and wheat grasses from the land and chlorella and kelp from the sea. Harvest Blend is a powerhouse combination of natural and organically sourced fruits vegetables grains seeds and greens formulated to support a healthy immune system. The new Sprouts Blend is the first young sprouted greens drink mix blend on the market full of ancient grains seeds and greens for digestive support. Immune system balance is a key to wellbeing. Moducare is a patented blend of plant sterols and sterolins in a clinically proven ratio of 100 1. Research has shown that this ratio provides the best immuno-modulating activity. ModuChol consists of plant sterol esters clinically proven to help reduce harmful LDL cholesterol levels. All of these products adhere to the strict quality standards and commitment to excellence that represent Wakunaga of America. These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose treat cure or prevent any disease. FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 81 Xlear Inc. 2018 Company Profiles ince 2000 Xlear Inc. (pronounced clear ) has been recognized as the leading manufacturer of xylitolbased products in North America providing proactive health care solutions. After reading the extensive research done in Finland about the benefits of xylitol Dr. Lon Jones developed a xylitol nasal spray to treat his patients with persistent upper-respiratory infections. In 2000 his son Nathan Jones founded Xlear Inc. to make the nasal spray commercially available. The company s goal is to provide simple affordable and healthy prevention. Available at CVS pharmacy Vitamin Shoppe and other retailers Xlear provides the newest innovations in drugfree sinus care in the natural channels and in the food drug and mass channels. The company has also developed an oral care product line Spry which features xylitol and other natural ingredients and is a category leader in natural channels. Each year Xlear s team of health care professionals actively educate other health care professionals at hundreds of trade shows and in-office trainings. Xlear Inc. distributes Xlear a patented nasal spray with xylitol. In order to provide multiple delivery options for the xylitol saline solution Xlear developed a nasal rinse bottle nasal rinse packets and a kid-friendly nasal spray. Studies show that xylitol is effective in the upper airway by helping reduce the risk of a variety of upper respiratory problems such as colds and flu. A xylitol nasal spray has also delivered improved relief to people with allergies and asthma. ENTs sleep specialists nurse practitioners and other professionals have all continued to recommend Xlear to their patients after seeing what it can do. The newest products in the Xlear lineup are Xlear Max and Xlear Cough Drops. Both are great options for relief during the cold and flu season. Xlear Inc. also makes Spry Proactive Oral Care which is designed to be the best and easiest way to have a healthy smile while enjoying an active lifestyle. The Spry brand consists of a full line of such products as toothpaste mouthwash gum and mints. The lineup also 723 S. Auto Mall Dr. American Fork UT 84003 Phone (877) 599-5327 (801) 492-2100 Fax (801) 492-8011 Website Xlear Inc. Remains The Clear Leader in Natural Health Care S includes child-friendly toothpastes and oral care kits. All of the products are natural and made with xylitol which numerous studies show may reduce the risk of tooth decay. Xylitol has been highly used in the dental industry and Spry Proactive Oral is the only natural line of oral care products that is also dentist recommended. Xlear Inc. also distributes two natural sweeteners Lite&Sweet and XyloSweet. XyloSweet is pure xylitol which has no equal as a dietary sweetener or as a food additive. It is as sweet as sugar has no aftertaste and contains 40 percent fewer calories than regular sugar. Lite&Sweet is a blend of erythritol and xylitol and has 75 percent fewer calories than sugar. Both products are zerocarbohydrate sweeteners and are perfect for the ketogenic diet. Key Executive John Peterson Marketing Manager Studies show that xylitol is effective in the upper airway by helping reduce the risk of a variety of upper respiratory problems such as colds and flu. WWW.VITAMINRETAILER.COM FEBRUARY 2018 82 VITAMIN RETAILER Daily Manufacturing Inc. 2018 Company Profiles 4820 Pless Rd. Rockwell NC 28138 Phone (800) 868-0700 (704) 782-0700 Fax (704) 784-8400 Email dr-jim Website Maintaining Uncompromising Quality Standards J im and Mary Jo Daily started manufacturing one mineral supplement for Dr. Carey Reams nutritional program in 1979. Since that time Daily Manufacturing has expanded and supplies high-quality nutritional supplements to health care professionals and natural food retailers. Daily Manufacturing remains a family-owned business that maintains the uncompromising quality standards that won the endorsement of Reams and many other customers throughout the years. In 1996 Dr. Jim Daily III (PhD nutritional biochemistry University of Tennessee) joined the company and is now the president. Daily Manufacturing is committed to producing high-quality nutritional products which have a solid scientific basis for efficacy and safety. Every product with the Daily name must promote wellness and optimal health without risk of harm. Daily Manufacturing makes every effort to identify and obtain only the highest quality raw ingredients. Rather than shop for the lowest cost ingredients Daily Manufacturing typically uses the same ingredients from the same supplier each time the product is manufactured. If the company finds something that works well it wants to stay with it. Of course all ingredients must meet rigorous testing standards. However the company does not believe that testing alone can determine the quality of an ingredient and that a proven track record of effectiveness is important. Daily products contain a wide range of vitamins minerals herbal and other nutritional products. Formulations by expert scientists are made to meet special nutritional challenges. The company s digestive products are some of the most comprehensive in the industry and cover challenges such as gluten and milk intolerance as well as more general nutritionally related issues. Other unique products offered by Daily Manufacturing include Relax daytime and evening formulas Herbal Bright a natural mood elevator and Easy Flex 2 for healthy joints. Other combinations such as Vitality for Women and Vitality for Men are rapidly becoming some of the company s most popular combinations. Daily products include a wide variety of supplements which can contribute substantial benefits for everyone. JOIN VRM MEDIA S FAMILY OF PUBLICATIONS Contact One of Our Ad Specialists Today Russ Fields at (732) 432-9600 ext. 102 or e-Mail RussF Gary Pfaff at (732) 432-9600 ext. 103 or e-Mail GaryP FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 83 NEWPRODUCTS VR s New Products section is a FREE service to industry members. Send new product press releases and photos to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 or email to JanetP Absolutely Gluten Free TahiniBAR BAYONNE NJ-- Absolutely Gluten Free maker of allnatural crackers flatbreads and pizza that are gluten free is taking on the energy bar category with the launch of TahiniBAR a grab-and-go sesame seed snack that weighs in at only 100 calories. All varieties are certified OU Kosher and dairy-free. Like tahini and its decadent dessert cousin halvah the tahini energy bars are made from all-natural roasted sesame seeds. Sesame seeds help boost energy levels and are a good source of vitamins minerals protein fiber calcium iron zinc and potassium. Much lower in calories than many other bars this 100 percent gluten-free treat is available in three delectable varieties--Cocoa Nibs Pistachio and Vanilla--and sold in packs of seven bars (a total of 4.4 oz.). The MSRP is 2.49 to 2.99 for a box of seven. For more information call (718) 369-4600 or visit Earnest Eats PRO Protein Probiotic Oatmeal SOLANA BEACH CA-- Protein Probiotic Oatmeal is the first highperformance oatmeal to combine probiotics and grass-fed whey protein for a powerfully nourishing breakfast. Available in two flavors Mighty Maple and Coconut Warrior this first-of-its-kind breakfast is packed with 15 to 16 g of protein and one billion CFUs of probiotics per cup. In addition to the probiotic cultures and mega amount of grass-fed whey protein it is crafted with a superfood blend of ancient grains including organic whole rolled oats puffed quinoa and amaranth. The 15 to 16 g of protein and 1 billion CFUs of probiotics--as much protein as three eggs and more active probiotic cultures than a cup of yogurt-- work together to improve gut health and aid in better protein digestion. Protein Probiotic Oatmeal is also certified gluten free and does not contain soy protein isolate. The cups (single serve 2.5 oz.) have an MSRP of 2.99. For more information call (858) 299-4238 or visit Ananda Hemp Spectrum Salve 125 CYNTHIANA KY--American grown and produced Ananda Hemp s Spectrum Salve provides 125 mg of cannabinoids in a topical cream made from a special blend of non-GMO organic and natural ingredients. The company uses premium hemp flower extract infused with coconut oil beeswax ginger and essential oils to deliver the perfect topical rub for treating minor pain inflammation and minor skin conditions. A 25-g container retails for 23.95. For more information call (833) 791-2511 or visit Gut Punch WATSONVILLE CA-- Light and refreshing Farmhouse Culture s new Gut Punch sparkling drinks are a refreshing satisfying way to infuse guthealthy probiotics into one s diet any time of day. The fizzy functional beverages are unique to the probiotic beverage category with a fermented vegetable base and infused with real fruit flavors and sweeteners to provide a perfectly balanced taste according to the company. Each of the five carefully crafted flavors are nutrient-packed and deliver 4 billion guthealthy CFUs of probiotic cultures per 12-oz. bottle (MSRP 3.79). For more information call (831) 466-0499 or visit Kid s Super Daily K2 ARLINGTON HEIGHTS IL-- Vitamin K2 as MK-7 is a critical part of the adult diet but is also important for kids and young adults. During childhood and adolescence bones are highly active and osteocalcin levels are eight to 10 times higher than the levels in adult bones which is why children require vitamin K2 as they grow. Unfortunately many children do not receive enough MK-7 through their diet alone so supplementing can be a great option. Kid s Super Daily K2 provides 22.5 mcg of MK-7 in a single concentrated unflavored drop that can be placed in food or a drink. A 10.16-mL (0.34 fl. oz) bottle containing 360 drops retails for 29.90. For more information call (888) 234-5656 or visit 84 VITAMIN RETAILER Mindful Moments Meditation Kit PASADENA CA--In partnership with Stop Breathe & Think LATHER created this set of aromatherapy and guided meditation tools to promote balance peace of mind and a radiant life. It features the Inner Peace Meditation Balm Frankincense and Sandalwood Candle a three-month premium meditation membership and a beaded LATHER Be Radiant bracelet (MSRP 28). For more information visit WWW.VITAMINRETAILER.COM FEBRUARY 2018 Gaea Veggie Snacks HOLLYWOOD FL--Gaea (Gaea North America LLC) s new line of Veggie Snacks are the first shelf-stable on-the-go vegetable snacks on the market. Building on the healthy snacking trend and popularity of Gaea s Olive Snack Packs the new Veggie Snacks are designed with convenience in mind and made with all natural ingredients and zero preservatives and all three varieties are also vegan and gluten free. The perfect choice for healthy snacking on the go Gaea Veggie Snacks feature a handy resealable package without liquid allowing the convenience of snacking now and later. They are available in three varieties Carrot Cauliflower and Gherkin. Each 2.8 oz. bag has an MSRP of 2.99. For more information call (954) 923-7723 or visit Super Poria EAST RUTHERFORD NJ--Poria (Poria cocos) is one of the most widely utilized ingredients in traditional Chinese herbalism where it is used to support healthy kidney and urinary tract function. Super Poria uses the sclerotium grown on pine logs under specific conditions and extracted using both hot water and alcohol. Mushroom Wisdom with more than 25 years of mushroom expertise is committed to offering the finest and most effective supplements manufacturing them in a certified cGMP facility. A bottle of 120 veggie tablets retails for 29.95. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose treat cure or prevent any disease. For more information call (800) 747-7418 or visit Olitalia Drinkable Vinegar FORL (FC) Italy--Olitalia introduces the only balsamic-based drinkable vinegars featuring the health benefits of an age-old tonic without the hardto-swallow taste. Olitalia s Drinkable Vinegar is the perfect addition to a gut healthy diet. Vinegar is long known for improving metabolism digestion heart and muscle health. Health enthusiasts drink apple cider vinegar by the shot or mix it into smoothies and foods to get the benefits without suffering from the sourness. Olitalia makes it enjoyable to drink with three fruity flavors including Cherry Blueberry and Pomegranate. This innovative new tonic has all the benefits of natural fruit juice combined with apple cider vinegar (with the mother ) and Balsamic Vinegar of Medona P.G.I. the Italian city famous for its balsamic vinegar. When diluted in water or mixed with a favorite mixer this balsamic and apple cider vinegar blend is a refreshing flavorful ingredient for fruit drinks teas smoothies cocktails and mocktails. It is recommended to add one part Olitalia Drinkable Vinegar to five parts of water. One bottle (16.9 fl. oz.) retails for 14.65. For more information call 39 0543 794811 or visit Naturally Glam Eyeshadow Kit GREAT BARRINGTON MA--These highly pigmented shadows by jane iredale (Iredale Mineral Cosmetics Ltd. MSRP 59) are simple to blend sensitivity-tested and stay put for gorgeous crease-free long-lasting eye color. The compact is sized to fit recommended application--a generous base shade plus perfectly sized detail shades. For added intensity use a Hydration Spray or water with PurePressed Eye Shadow to amplify the color. Adding to the glam experience is an elegant rose gold mirrored compact with a dual-ended applicator. For more information call (877) 869-9420 or visit Wood Smoked Sea Salt Almond Oil Chips & Fiery Thai Almond Oil Chips SALEM OR--Kettle Brand Almond Oil Chips are the first chips on the market to be cooked in 100 percent almond oil. These new varieties Fiery Thai and Wood-Smoked Sea Salt add an extra crunch to each bite with notes of classic Thai heat and aromatic flavors. Kettle Brand ensures that their chips are Non-GMO Project Verified and include only the best natural ingredients. Bags (4.2-oz.) retail for 3.69 each. For more information call (800) 438-1880 or visit FEBRUARY 2018 WWW.VITAMINRETAILER.COM Organic Duck Bone Broth and Organic Poultry Bone Broth TUALATIN OR--Pacific Foods is extending its line of popular Organic Bone Broths with two new additions Duck and Poultry (chicken turkey and duck). Packed with 7 g of protein the new broths feature high-quality simple ingredients including ethically sourced duck from local farms in Oregon. Organic poultry bones are slowly simmered with fresh vegetables herbs vinegar and water to provide a savory broth that s loaded with rich flavor. The 8-oz. cartons retail for 4.99 to 5.59 each. For more information call (503) 692-9666 or visit VITAMIN RETAILER 85 NEWPRODUCTS Pumpkin Spice Syrup and Chai Spice Syrup EUGENE OR--NuStevia Syrups by NuNaturals Inc. are concentrated sweeteners designed to maximize flavor. They contain zero sugar zero calories and are nonGMO verified. The Pumpkin Spice Syrup is great for baking and for pumpkin spice lattes and cappuccinos. As for the Chai Spice Syrup it works great as a coffee syrup or to flavor other drinks and is a super addition to foods and desserts according to the company. Each bottle (MSRP 19.99 16 fl. oz.) contains 385 servings and needs no refrigeration. For more information call (800) 753-4372 or visit Orange Immunity Supplement Drink BROOKLYN NY--This product is formulated to help bolster natural immunity. Orange juice amla and rose hips deliver a heaping portion of vitamin C. It also contains pomegranate extract guava leaf extract elderberry annatto and echinacea which provide bioflavonoids and antioxidants that help harmonize internal systems. Serving as not only a delicious water enhancement Zoganic is a lifestyle choice for people who want optimal health to fit into their busy on-thego lives. This flavor contains Non-GMO verified ingredients to help increase wellness and immunity. A box of 15 servings retails for 19.99. For more information call (844) 200-7668 or visit Gluten-free Pasta Meals UKIAH CA--Following Pamela s Products recent entry into the gluten-free pasta category the brand is expanding its line of gluten-free organic pasta with four delicious Pasta Meals. Each is made with great taste and include Creamy Alfredo Creamy Mushroom Mac N Cheese and Spicy Mac N Cheese. Each serving contains 14 g of protein and is free from artificial additives. A 5-oz. box (two servings) has an MSRP of 3.99. For more information call (707) 462-6605 or visit NATURALMEDICINE (Continued from page 59) That is probably why it is mistakenly referred to as Peruvian ginseng by some marketers. Maca is not in the ginseng family but does possess ginsenglike adaptogenic activity. Adaptogens historically have been used to Restore vitality in debilitated and feeble individuals Increase feelings of energy Improve mental and physical performance Prevent the negative effects of stress and enhance the body s response to stress One of the consistent findings in the human clinical data is that maca boosts mood scores reduces feeling of stress and anxiety and increases perceived energy levels. blood pressure after 12 weeks of use. Another study in postmenopausal women also showed a blood pressure lowering effect with regular maca powder. where it has now been cultivated in the Yunan district since 2014. This led to an unbelievable maca craze as Maca was being heavily promoted for its ability to increase energy levels improve sexual function and enhance longevity. However while initially prices skyrocketed eventually they came back down to earth as supply overtook demand. My recommendation is to know where your maca comes from and choose the timetested Peruvian supply. That is the form that has been most studied and for the reasons described above it is unique due to the growing factors. VR Practical Recommendations The standard dose for dried powdered maca or gelatinized maca is typically 1 500-3 000 mg once or twice per day. Higher dosages may be required for more therapeutic effects but for a general health boost a daily dosage of 1.56 g is appropriate. Keep in mind that there are individualized responses to maca just like any food. If you are smaller you might want to start at the lower end of the dosage range. If you are larger the higher range. Maca is generally very well tolerated. If it does cause some gastrointestinal irritation consider the gelatinized form. Maca and Blood Pressure One of the findings in the study mentioned above in Peruvian Andean s was a blood pressure lowering effect with maca. One double-blind study in healthy men did show that gelatinized maca reduced systolic and diastolic 86 VITAMIN RETAILER Final Comments While maca has grown in popularity in the United States it has grown even more so in China. It began with the illegal smuggling of maca seeds into China Michael T. Murray ND is widely regarded as one of the world s leading authorities on natural medicine. A graduate former faculty member and serves on the Board of Regents of Bastyr University in Seattle Washington he is the author of more than 30 books on health nutrition. For more information visit WWW.VITAMINRETAILER.COM FEBRUARY 2018 OFFTHEPRESS Book Publishers--Submit new books to Janet Poveromo Vitamin Retailer 431 Cranbury Road Ste. C East Brunswick NJ 08816 JanetP The Black Seed Miracle Learn how black seed and its oil helps Diabetes Heart disease Cancer High blood pressure Digestive ailments Skin disorders Inflammation Immune disorders Through the powers of black seed lose weight improve the health of your skin and hair and vitalize your energy. Learn the secret of the ancients. No wonder it was a favorite of the prophets of old plus the Queens of Pharaoh and Cleopatra. Author Dr. Cass Ingram Pages 182 Price 19.95 (paperback) Publisher Knowledge House Publishers Contact Knowledge House Publishers (800) 295-3737 ADVERTISERINDEX ADVERTISER American Health Autism Hope Alliance Bluebonnet Nutrition Corp. Continental Vitamin Company CV Sciences Inc. Daily Manufacturing Daiwa Health Development Dr. Willard s Essential Formulas EuroPharma Terry Naturally Genacol International Corp. Inc. Health Plus Inc. Horphag Research Trading Ltd. LivOn Laboratories Mushroom Wisdom Natural Factors Natural Factors Nordic Naturals North American Herb & Spice North American Herb & Spice Now Foods Pacific Resources Scandinavian Formulas Inc. Wakunaga of America Xlear PAGE 25 23 C4 9 11 49 15 35 21 43 19 17 45 3 31 29 37 7 C2 27 C3 33 5 1 13 PHONE (800) 445-7137 (800) 891-9077 (281) 240-3332 (800) 421-6175 (866) 290-2157 (800) 868-0700 (877) 434-3633 (605) 343-8100 (972) 255-3918 (866) 598-5487 (888) 514-3622 (800) 822-6225 (201) 459-0300 (866) 790-2107 (800) 747-7418 (800) 322-8704 (800) 322-8704 (800) 662-2544 (800) 243-5242 (800) 243-5242 (888) 669-3663 (805) 684-0624 (800) 688-2276 (949) 855-2776 (877) 599-5327 WEB americanhealth autismhopealliance bluebonnet cvc cvsciences dailymanufacturing daiwa drwillards essentialformulas europharma genacol healthplus horphag livon mushroomwisdom naturalfactors naturalfactors nordicnaturals nahs nahs nowfoods pacificresources scandinavian wakunaga xlear INDUSTRYEVENTS March 7-11 Natural Products Expo West Anaheim Hilton & Marriott Anaheim Convention Center Anaheim CA April 6-7 NoCo Hemp Expo Ranch Events Complex Loveland CO April 10-11 SupplySide East Meadowlands Exposition Center Secaucus NJ FEBRUARY 2018 WWW.VITAMINRETAILER.COM VITAMIN RETAILER 87 Back Talk Heidi E. Spear Heidi THIS MONTH Heidi E. Spear is an author writer editor workshop presenter and Kripalu yoga teacher who was a member of R&R Retreat faculty at Kripalu from 2008 to 2015. She was also the meditation and relaxation specialist at The UltraWellness Center founded by Dr. Mark Hyman from 2013 to 2015. The author of Ayurveda Made Easy 50 Exercises for Finding Health Mindfulness and Balance Spear currently writes for 1440 Multiversity near Santa Cruz CA and also guides businesses and individuals in meditation yoga breaks and ayurvedic lifestyle practices for stress management and mindful leadership. guide that explains the basic principles offers step-by-step instruction for several practices and contains recipes to support overall wellness. The book is a thorough introduction to a system of health that could take a lifetime to fully appreciate. Therefore after reading this book I recommend that people see a trained ayurvedic specialist to receive even more personalized recommendations for health and longevity. Question Can you explain the doshas and how they are utilized in ayurveda optimal well-being. And page 98 explains the uses of ashwaganda to help manage anxiety fatigue and insomnia due to stress. The best way to help customers get excited about the products is for the retailer to become familiar with how they are used--and especially to have tried them personally and enjoyed the benefits. This is the perfect excuse for retailers to find a spa that offers ayurvedic treatments or ayurvedic consultations Question What should retailers consider when choosing ayurvedic products for their stores Answer The doshas--vata pitta and kapha--are categories that we use to classify our personal constitution based on how our mind body symptoms and actions line up with the qualities of the natural elements air ether fire water. Once we identify which dosha(s) describe us best then we know which foods practices activities etc. will nourish us balance us and allow us to feel most alive. Answer When choosing products be sure they come from a trusted source. To do this you can search online for a company and see how long they ve been in business what their background is and if they have customer reviews or search online for an ayurvedic practitioner school or organization and find out which companies they would recommend. Then choose products based on what you feel knowledgeable about once you ve researched them. Learn what is used for symptoms such as constipation difficulty sleeping adrenal fatigue irritability anxiety and more. There are so many ayurvedic products so even if you start by stocking just a dozen as long as you can explain their benefits to customers you ll be offering products to help them feel more balanced and vital. Ayurveda is a natural way to wellness that actually feels good so it s likely that once you start exploring its potential you will want to learn more and more and have more available for customers--and yourself Question What was your motivation for writing Ayurveda Made Easy Answer The wisdom of ayurveda is foundational to my life. Because of its principles and practices I know what I can do to feel healthy happy and connected to those who are important to me. Ayurveda is a deeply nourishing system of body-mind health and preventative care that has been around for more than 5 000 years and I m thrilled to share how it fits into our lifestyle today. I use the principles of ayurveda to help me choose foods and practices that will guide my body mind and heart back to equilibrium--which is the state in which our body and mind will heal and thrive. The practices are not only simple to incorporate into our busy schedules but they also act as an antidote to the negative effects of the go-go-go mentality that many of us succumb to. What I loved about writing Ayurveda Made Easy is that it is an easy-to-read 88 VITAMIN RETAILER Question How can retailers help their customers apply the principles of ayurveda Answer By becoming familiar with the basic principles and products of ayurveda that are highlighted in Ayurveda Made Easy retailers can recommend products based on the unique needs of their customers and based on the season. With an understanding of vata- pitta- and kapha-balancing products retailers will learn they can ask their customers simple questions--such as do you have dry or oily skin --to help them choose suitable products from oils to teas to herbs. For example in Ayurveda Made Easy pages 54-55 explain the benefits of essential oils how to use them and which oils are best as remedies for specific symptoms. Pages 96-97 describe how to use teas (store-bought and homemade) for Extra Extra Visit to read the rest of the interview. WWW.VITAMINRETAILER.COM FEBRUARY 2018 Go to nowfoods for info about this advertiser Go to bluebonnet for info about this advertiser