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Radio Advertising for Retail Small Business

  • Publication Type: Books
  • Category: Business
  • Date: 09-05-2013
  • Sale Price: $0
  • View publication
  • What's good for big business in America is not necessarily so for small business America. Most small businesses advertising in America follow the lead of Nike, Coca-Cola and the biggest furniture store in their hometown. They set aside some advertising money and then divide it up between yellow pages, a website, the local newspaper, some seasonal radio ads and a three week TV campaign right before Christmas, not to mention the big sign at the right field fence at the high school baseball field.D
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